sysk cm

We interview with a previous Chinese Marketing Agency CEO, who has worked with some of the biggest brands in the world and now consults with brands on China market entry. An episode not to be missed if looking to understand how COVID has been impacting brands looking to enter China.Support the show (https://www.patreon.com/syskcm)

We interview a Chinese influencer with over 1 million followers and get an inside look at how the KOL world works in China. There are useful tips and insights that really expose just how to work with influencers in China. Ever wondered what the difference is between a KOL and a KOC, listen to find out! www.pingpongdigital.comSupport the show (https://www.patreon.com/syskcm)Support the show (https://www.patreon.com/syskcm)

What happens when you combine 2 industry leaders in Chinese marketing? A lot of amazing useful insights! In this episode, we discuss emerging trends in the Chinese marketing space and things to look out for in 2020. Ever wanted to hear a casual chat between industry leaders? Well, nows your chance! www.pingpongdigital.comSupport the show (https://www.patreon.com/syskcm)

Coronavirus also known as Covid-19, a word that has come from nowhere to probably the word that will define 2020. In this episode we will talk about the story of coronavirus and it's impact on businesses in the China and the West, and we will interview the Royal Mail on the amazing work they have been doing during this time. www.pingpongdigital.comSupport the show (https://www.patreon.com/syskcm)

Millennial, a term we are all very familiar with, but in this episode we will explore how the term millennial applies to Chinese, and more importantly answer the question of what a Chinese millennial looks like. We will also speak to one of PingPong Digitals' Chinese marketing experts. www.pingpongdigital.comSupport the show (https://www.patreon.com/syskcm)

In this episode, we explore D&G and their disastrous ad campaign that caused the brand to face a huge backlash from Chinese consumers, something they are still trying to recover from. We will walk through a timeline of events and summarise with how we can try to avoid recreating a situation like this. Chinese marketing is a difficult area to navigate and we want to offer a greater level of guidance for you and your brand.Support the show (https://www.patreon.com/syskcm)