Podcasts about Royal Mail

In this Meaningful Money Q&A episode, Pete and Roger answer six listener questions on pensions, retirement planning and tax for a UK audience. We cover whether to put life insurance into trust, how to reduce the 60% marginal tax trap around £100k income, and whether taking a defined benefit pension early can make sense when health is a factor. Plus, we explain the Royal Mail Collective Defined Contribution (CDC) pension, share practical guidance on dealing with overseas pensions, and discuss when to take 25% tax-free cash for the best outcome. Shownotes: https://meaningfulmoney.tv/QA51    01:36  Question 1 Hi both, I have a question relating to discretionary trusts for life insurance policies. I'm from Scotland, 37, married with 2 young children and have a life assurance policy with Vitality which is currently not in trust. I was considering putting into a trust for the benefits associated to inheritance tax but was looking to get your opinion on whether it was necessary or not, and what the pros/cons are. Thanks, Marc 05:46  Question 2 Hi Pete and Roger I am a relatively latecomer to the podcast - its been a year or so now but your work makes the complications of planning for retirement so much more understandable so thank you for bringing clarity to a very difficult subject. I have two first world questions if I may.  Neither are time critical. I am in a fortunate position.  DB pensions will kick in over the next 2 years (I am 63) totalling circa £75K pa and with the state pension at 67 it won't be very long - if tax thresholds and rates don't change - before I will be hitting the 60% effective rate.  So to delay the inevitable, I am thinking I will need to contribute to a DC pension!  As I understand it, if I have a DC scheme for three tax years and presumably contribute to such a scheme each year (say £100?) in the year I hit the £100K income, I will be able to contribute gross £3600 x 4 (so £2160 pa or £8640 in total, less any annual contributions along the way) in the first year or with care spreading that amount over 2-3 years to ease the tax burden.  I realise when the money is withdrawn it will still be taxed at my marginal rate, but maybe the 60% marginal rate will have been removed by then - I can hope!  Is that right?  Have I missed anything or are there any other techniques generally available? I am also in a position that when my wife and I both die, unless carehome fees have eaten into the estate, there will be inheritance tax to pay as our combined wealth is well over £1m and we have already given away what we reasonably can to our children.  As I understand it, inheritance tax is payable 6 months after death but all being well probate will be granted well before that so our bank accounts can be used to pay the tax (our children have financial and health powers of attorney but they are irrelevant on death).  Apart from incredibly expensive life assurance or a lifetime gift of cash for this purpose, is there anything else we can do to facilitate payment (the nature of our affairs means there's not much more we can do to mitigate the liability itself, ie the vast majority of the value is in the family home!) Many thanks, David   11:46  Question 3 Hi Roger and Pete,   First of all thank you for all the content you provide, it has been incredibly useful as I start to really take the idea of early retirement seriously.   I am 49 and looking to retire as early as financially possible as I have medical issues that mean my life expectancy is somewhat curtailed - though I plan on defying the inevitable for as long as possible.   I have a DC pension which I plan to access as soon as I stop working in hopefully 10 years' time. I also have an index-linked deferred DB pension which provides a 50% widows pension as one of the benefits.   I am torn between accessing this 6 years early (with a 25% reduction) as I start drawing from my DC pension, or delaying so that my wife is better taken care of later in life. Whatever I choose, all the projections seem to stack up that my DC pension should last into my 90s, but I'm acutely aware that I will probably want to go a bit overboard when I first retire and try to maximise travel and experiences.   My question is, am I missing something in the DB trade off?  Assuming I live a while after retiring, accessing the pension early will take a decent amount of time before we're financially worse off than we would have been if we'd waited (~13 years). However the combined loss of my state pension and the smaller DB income could leave my wife short of funds.   I would really appreciate your perspective on this scenario and anything else you think I might want to consider, many thanks again for all of your words of wisdom, Dan Meaningful Academy Retirement Planning: https://meaningfulacademy.com/retirementplanning  19:40 Question 4 Hi Pete and Roger! My partner works for Royal Mail, she is under the new starters contract and started in 2022, at which point the pension scheme was a typical defined contribution scheme with very generous contribution levels from the employer of 10% with a 6% contribution from the employee. This was 'easy' to make assumptions on for compound calculations to plan for our very far away retirement as we are both currently 27 years of age. Now this brings me to today's pension scheme, which is known as a Collective Defined Contribution plan. I'm struggling to find any information on this type of scheme as it seems to be the first of its kind in the UK, and seems to have been used for a while in the Netherlands. Now the wording of the scheme seems to be worded as if it's a Defined Benefit scheme with a lump sum being paid at retirement age and a 'Guaranteed income for life' amount being paid each month, however it has the caveat that the payout per month may decrease if investments do not perform as expected for better or for worse, so this is not a guaranteed amount at all in reality. The issue I have with this is that with a standard DC scheme like my own, if I was to die either before or during retirement, the remaining money in the pot would be inherited by my surviving spouse or if she was to pass away before I do, it would go to the next nominated beneficiary. With the Collective DC scheme, it's worded that if my partner was to die before she claimed it then I would receive the 'income for life' portion at a reduced rate of 50% and lose out on the lump sum entirely or if she was to pass away after claiming it then she would clearly receive the lump sum and I would remain to collect 50% income for life for as long as I remain alive. This seems to be very unfavourable for anyone receiving the benefit of this scheme on the whole. Now with some calculations, not using exact figures but somewhere close, I've just done some comparisons as the new Collective DC plan was sold as far and away a better option than the old DC Plan, but I cannot find a way for it to make sense. It's hard to see how this new scheme is better in any way compared to the old scheme, even if the contributions from the employer look more generous on paper. Is there something I am completely missing or misunderstanding with this new type of pension scheme? I have not seen much content online about it at all and would love for this to be featured in a podcast episode or video or even just for a chat on this matter as I feel very underwater with this. I can't seem to find a good way to factor this pension into our plan as we do plan to retire before the age of 67, this is just the age stated on the CDC scheme for payout so this is the assumption I am working with. There is an option to opt out of the CDC plan and join a regular NEST DC plan instead but this only has 4% employer contributions on top of the 5% employee giving a yearly contribution of x per year. I suppose my main gripe would be how much you would lose out on if the worst was to happen as traditionally this would remain as a pot for next of kin to inherit, however if my partner and I both passed away at age 70 (I certainly hope not!) and didn't have kids under the age of 18, the entire amount of money would be lost. This is the part I'm struggling to wrestle and the NEST pot even looks appealing with this in mind. I know the future is uncertain and we could live to 100, but the chances are relatively low. Apologies this got a bit long and ranty, I would appreciate any feedback. Keep up the amazing work and I have learned loads from your content over the years. Many Thanks, Joe 29:56 Question 5 Hi Pete and Rodger, Like many people these days, I spent part of my career working overseas. I'm now 52 and have been thinking about how best to deal with personal pensions I accrued while working abroad, in my case, in Japan and the United States (both broadly equivalent to 401(k)-type schemes). While working overseas, I didn't accrue sufficient qualifying years to receive any state pension benefits, but I did build up some company personal pension entitlements. The amounts are relatively small (less than £100k in total), which makes me question whether it's worth the time and cost of seeking formal financial advice. My UK-based pensions and ISAs are relatively straightforward and well organised, but these overseas pots feel more cumbersome by comparison. I imagine there must be many people in a similar position, holding small overseas pension pots and unsure what the most sensible approach is. From an administrative perspective, it feels as though the simplest option may be to access these pensions as soon as I reach the relevant retirement ages, rather than continuing to manage them long term. That said, I'd welcome any general thoughts or guidance on typical approaches people take in this situation, and any obvious pitfalls to be aware of. Many thanks, Lawrence Perceptive Planning - https://www.perceptiveplanning.co.uk     34:20  Question 6 58 now and both thinking of retiring at 61 with no mortgage and kids self sufficient. At age 61 we will have around £300k in savings (inc stocks n shares ISAs, cash ISAs, Premium Bonds and Bank Accounts) and between us will have around £450k in Pensions at age 67 and the wife will get a £7k a year NHS DB pension. Our idea is to live off the cash first from age 61 till age 67 to let the pension pot grow to its absolute max and then draw down the 25% tax free to add to state pension at age 67 then live off the rest at about 4% per year BUT others say take the tax free 25% before 67 because if do it at 67 it will add to the state pension taking you over the personal allowance! We want to let the pot grow more for actual retirement age of 67 onwards and leave more for the kids inheritance long term if we don't use it all so unsure what to do. For clarity, it's our intention to lump sum some money in to our pensions and ISAs in April with some of our 'available cash' and may also lump sum in to my Stocks n Shares ISA to leave it growing for say between 8 to 15 years until we need it. Any advice welcome, Steven. James Shack video on Withdrawal Strategy  https://www.youtube.com/watch?v=d4MDvcEcHXI   

durée : 00:02:56 - Regarde le monde - par : Jean-Philippe Balasse - Royal Mail livre un magazine avec… dix-neuf ans de retard. Illustration d'un service postal déjà jugé "inacceptable". Vous aimez ce podcast ? Pour écouter tous les épisodes sans limite, rendez-vous sur Radio France

durée : 00:02:56 - InterNational - par : Jean-Philippe Balasse - Royal Mail livre un magazine avec… dix-neuf ans de retard. Illustration d'un service postal déjà jugé "inacceptable". Vous aimez ce podcast ? Pour écouter tous les épisodes sans limite, rendez-vous sur Radio France

What happens when a casual political joke in a "private" employee Facebook group explodes into a national media crisis? In this episode of Little Questions, the podcast from Apella Advisors, hosts Jenny Scott and James Kirkup get into the messy reality of modern corporate communications: politics has spilled into absolutely everything. From the water cooler to staff WhatsApp groups, political discourse is no longer just for Westminster lobbyists. It's at the heart of daily organisational life. Jenny and James look at how seemingly safe spaces like company Slack channels and unofficial staff groups can turn internal banter into external reputational nightmares overnight, drawing on a recent incident involving a Royal Mail postman. They examine lessons from US corporate controversies like Bud Light, and from the UK's own divided political landscape following the Scottish and EU referendums, asking what the culture war actually costs organisations caught in the crossfire. The episode also tackles the thorny question of corporate activism. From Black Lives Matter to flying the Pride flag, how do organisations decide when to take a stand without starting to look like a political party? And does the modern push to bring your "whole self to work" actually hold up when professional responsibilities and generational divides pull in opposite directions? Jenny and James land on the same conclusion: clear decision-making frameworks beat panic every time. Know your core company purpose, focus on creating your products or providing your service, and have a plan ready before problems arise. The ultimate rule? Live and let live, but don't take the piss. We'd love to know what you think. Drop us an email - podcast@apelladvisors.com and please consider leaving us a review. This podcast is produced by The Podcast Coach.

In today's local news: The Royal Mail says post delays in Petersfield are a short term issue A local company win a prestigious award at the Chelsea Flower Show A local Football club celebrates hundreds of young players And we check-in on what the foodbank needs most this week Plus travel news, weather and a summary of today's national and world headlines. To share your news stories email team@shineradio.uk or call, text or WhatsApp 01730 555 500. You make it shine. Published at 7:40am on 3 June, 2026See omnystudio.com/listener for privacy information.

In today's local news: The Royal Mail says post delays in Petersfield are a short term issue A local company win a prestigious award at the Chelsea Flower Show A local Football club celebrates hundreds of young players And we check-in on what the foodbank needs most this week Plus travel news, weather and a summary of today's national and world headlines. To share your news stories email team@shineradio.uk or call, text or WhatsApp 01730 555 500. You make it shine. Published at 7:40am on 3 June, 2026See omnystudio.com/listener for privacy information.

New Guest Expert! On this week's Aftermath, Rebecca speaks with author and historian Andrew Cook about the Great Train Robbery of 1963. Having gained exclusive access to thousands of pages of sealed Royal Mail and Metropolitan Police files, Andrew shares some rather surprising new details that have The Alarmist back to the board to reexamine the final verdict. Afterward, Patreon subscribers can hear the post-interview conversation with Fact Checker Faryn Einhorn and Producer Clayton Early. Not part of the Patreon Family yet? Click below and join us!Join our Patreon!Tell us who you think is to blame at http://thealarmistpodcast.comEmail us at thealarmistpodcast@gmail.comFollow us on Instagram @thealarmistpodcastFollow us on TikTok @thealarmistpodcastSupport this show http://supporter.acast.com/alarmist. Hosted on Acast. See acast.com/privacy for more information.

This week on the Sales Transformation Podcast we're bringing you the final session from Global Sales Transformation XX: the panel featuring Samantha Wessels, President EMEA at Box, Samantha George Head of CRM Development & Deployment at Royal Mail, and Gareth Abel, former CMO at Circles.They bring three distinct perspectives on sales transformation and how it's evolving with AI: those of sales leadership, sales operations, and buyers.Highlights include: [08:31] Salespeople need to find ways to differentiate themselves in the age of AI [24:53] A salesperson who didn't chase the final euro [33:33] AI message customisation is useless if you can't provide context  Connect with Samantha Wessels on LinkedIn Connect with Samantha George on LinkedIn Connect with Gareth Abel on LinkedIn  Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.  

Day 1,524.At what point do frontline soldiers in Ukraine reach a breaking point?Today, as Russia's Tuapse oil refinery is hit yet again, we discuss a new study underscoring the strain on troops in Ukraine, with many now serving longer in “the kill zone” than in some of the deadliest wars of the 20th century. We also report on a new museum in North Korea dedicated to soldiers killed fighting for Russia in Ukraine, highlighting deepening ties between Moscow and Pyongyang. And later, Joe Barnes speaks to Ukraine's international sanctions representative about what more can be done to tighten sanctions on Russia and weaken the Kremlin's war effort.Contributors:Francis Dearnley (Host on Ukraine: The Latest). @FrancisDearnley on X.Joe Barnes (Brussels Correspondent). @Barnes_Joe on X.With thanks to Vladyslav Vlasiuk, Presidential Commissioner for Sanctions Policy of Ukraine.NOW IN FULL VIDEO WITH MAPS & BATTLEFIELD FOOTAGE:Every episode is now available on our YouTube channel shortly after the release of the audio version. You will find it here: https://www.youtube.com/@UkraineTheLatest CONTENT REFERENCED:Joe Barnes's Pieces for The Telegraph:‘Britain and France should lead new European Nato, says ex-chief' –https://www.telegraph.co.uk/world-news/2026/04/25/britain-france-european-nato-coalition-willing-ukraine/ Britain and allies could pool weapons funding in ‘defence bank' – https://www.telegraph.co.uk/world-news/2026/04/26/britain-allies-pool-weapons-fund/ Putin humiliated as Russian mercenaries in Africa forced to withdraw (The Telegraph):https://www.telegraph.co.uk/world-news/2026/04/27/putin-humiliated-after-russian-mercenaries-africa-withdraw/ The heroic postmen of war-torn Ukraine putting Royal Mail to shame (The Telegraph):https://www.telegraph.co.uk/money/consumer-affairs/heroic-postmen-of-ukraine-delivering-faster-royal-mail/ North Korea Displays US M1A1 and Leopard 2A4 Tanks Likely Sourced from Russia for Study of Western Armor (Army Recognition Group):https://www.armyrecognition.com/news/army-news/2026/north-korea-displays-us-m1a1-and-leopard-2a4-tanks-likely-sourced-from-russia-for-study-of-western-armor EMAIL US:Contact the team on ukrainepod@telegraph.co.uk . We continue to read every message, and seek to respond to as many on air and in our newsletter as possible.HIGHLIGHTS:Frontline psychological 'breaking point' discovered Exclusive interview with Ukraine sanctions chief Hosted on Acast. See acast.com/privacy for more information.

Kickstarter has become a key part of the author business for those who want to make more money per book, connect directly with readers, and produce beautiful editions they're proud of. In this episode, I share excerpts from interviews with Oriana Leckert, Head of Publishing at Kickstarter, Russell Nohelty, and Sacha Black, alongside my own hard-won lessons from six campaigns that have now made over $140K combined. Whether you're considering your first campaign or looking to refine your process, we cover everything from overcoming your fears to rewards, fulfilment, shipping, marketing, and why I keep coming back for more. In the intro, Writing StoryBundle; Spotify Expands Audiobook Features and Printed Books; Draft2Digital Activation and Maintenance Fees; comment by Kevin McLaughlin; and Barnes & Noble Press change to Minimum Retail Price for Printed Books; AI-Assisted Artisan Author webinars. This show is supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Joanna Penn is an award-winning New York Times and USA Today bestselling author of thrillers, dark fantasy, short stories and travel memoir under J.F. Penn and also writes non-fiction for authors and hosts The Creative Penn Podcast. What Kickstarter is and why it works differently from a normal book launch The fears that held me back for almost a decade — and whether they were justified Starting small: Why you don't need sprayed edges and special hardbacks to run a successful campaign. Creative reward ideas beyond merch: digital rewards, experiential rewards, naming rights, and bundling your backlist Common mistakes that sink campaigns: overestimating your reach, getting shipping costs wrong, and not allowing enough time Fulfilment realities, printing timelines, and reinvesting profit into future stock Marketing your campaign: pre-launch signups, content marketing, email lists, social media scheduling, and Facebook/Meta ads My update for campaign #7, Bones of the Deep: what's changed, what I'm doing differently, and how AI tools are part of my process now Why I now love Kickstarter campaigns and how the spike income model fits a sustainable creative career You can find my Kickstarter campaign for Bones of the Deep here (until 5 May, 2026) and all my previous campaigns here. Introduction Jo: In this episode, I've included excerpts from my own previous solo show about Kickstarter, as well as excerpts from interviews with Oriana Leckert, the Head of Publishing at Kickstarter; Russell Nohelty, who has done lots of successful Kickstarter campaigns and teaches direct sales; and Sacha Black, who did a six-figure campaign last year. I've also added my updates to the end of the episode filling in any last thoughts. You can listen to the full episodes here: Kickstarter for Authors with Oriana Leckert The Mindset and Business of Selling Direct with Russell Nohelty Lessons Learned and Tips from Pilgrimage, My First Kickstarter Campaign Two Different Approaches to Selling Direct with Sacha Black and Joanna Penn What is Kickstarter, and why use it instead of a normal book launch? Here's Oriana Leckert, Head of Publishing at Kickstarter — and the numbers she shares will be higher now, as the episode is from February 2025. Oriana: Kickstarter is a crowdfunding platform. We are unique in the crowdfunding landscape for a few reasons. We are only for creative projects, so you can't use Kickstarter for medical bills, investment funding, or charitable donations. Every project has to create something new to share with the world. Jo: Have you got any numbers on how big the Kickstarter industry is now with publishing, or anything you can share around that? Oriana: Yeah, I would love to. First I'll tell you Kickstarter overall by the numbers. Since our inception, there have been 273,000 projects funded, eight and a half billion — with a “b” — billion dollars pledged, from more than 24 million backers. In publishing specifically, we've had 69,000 projects launched, 3.2 million unique backers, and over $380 million pledged to campaigns. I have lots of other stats, but a few things I'll share. The publishing category keeps growing The publishing category has grown year over year, every year since 2017, in terms of number of projects launched, number of projects successful, and the overall success rate. There has never been a dip since 2017. Another stat I really love about the publishing category: if you look at campaigns that have at least 25 backers, the overall success rate is 84%. I think that's really telling, because 25 backers is a little bit more than your mum, your best friend, the folks who are essentially obligated to support anything you do. So if you can get a little bit beyond that inner circle, your chances of succeeding on the platform are tremendously high. Backers are paying more — and waiting longer Another thing I wanted to call out — I just got some new numbers around this. The average backing amount per backer across the whole category has nearly doubled since 2020. We used to see an average backing around $40, and it's currently at $72 per backer. I think this is clearly around the trend of special and deluxe editions, but it's a great indication that backer behaviour on Kickstarter is just very different from your general book-buying public. People don't come here looking for 99-cent ebooks — the lowest bargain-basement prices. Folks are really willing to pay more because they understand this is a different kind of thing. It's not exactly a purchase. It really is supporting, bringing a strange and wonderful new thing into the world that wouldn't exist before. People are also much more forgiving about timelines. If you buy something from most online booksellers, you're expecting to have it in your hands within a couple of days. People wait months and sometimes years to get their Kickstarter rewards, and they don't mind if the creator is clear and transparent. You're also doing the work of demystifying the publishing process. Why does it take so long? Where are books printed? How long does it take them to ship via freight over the ocean? What do all these things really look like? So it's really interesting just figuring out what your backers want and will bear versus the general book-buying public out in the world. Kickstarter is not just for “desperate” authors anymore Oriana: People used to think Kickstarter was just for desperate folks who couldn't get a book deal through the traditional systems. The change has been so dramatic — people now understand that Kickstarter can be transformative for an author's career, and that it can work for traditional publishing, indie publishing, hybrid publishing, all kinds of authors. Kickstarter is really about collapsing the boundaries between a writer and their readers, a publisher and their fan base, any creative person and their audience. And there are so many benefits to doing that. You get to really thrill your backers with new and exciting rewards. You get to turn what can be a standard book release into a moment. You get to build your brand, your profile, get press, test out ambitious projects. You get to understand so much more about your audience and what they want and how you can give it to them. It's been really marvellous seeing the great success that people can have on our platform and outside of it. Why do a Kickstarter campaign? Jo: Why Kickstarter and not a usual book launch? Benefits for backers If you back a Kickstarter, you get special editions, bonus content, interesting merchandise, bundles, digital specials, print specials, early access. All of them pretty much are really cool books from creators you either already love or those you've never heard of, because you just want to see their cool stuff. I've started buying books from people I have never heard of because I think their books are really cool. Once you start supporting campaigns on Kickstarter, the algorithm will recommend campaigns for you. It's essentially a different way of shopping for great books and other products, and it's just another part of my ecosystem for how I shop. It's a form of direct sales, so you also have a closer connection with the creator. You can message them, for example, and they get it — rather than buying through an online retailer or bookstore. Benefits for creators In terms of benefits for creators, you get to know people in a more personal way through the campaign, messaging with people and connecting more than you would when selling through a retailer, when you don't know who is buying your books. As an author, you can make more money more quickly and retain a higher percentage of the royalties, rather than wait months or years to get paid and have a large percentage taken out by everyone down the chain — publishers, platforms, distributors, and retailers. Brandon Sanderson's $41 million Kickstarter was clearly the pinnacle of what can be achieved, but many authors are happy making a few thousand for their book project upfront and use campaigns multiple times during the year. Kickstarter takes 5% for their fee, although of course you have to factor in the cost of production and marketing. But even then, I make more profit on my book sales through selling ebooks and audiobooks direct, and also printing with BookVault, than I do with KDP Print or IngramSpark print on demand. Higher average order and faster payment Another way you make more money is that the average order per customer is higher with Kickstarter than sales on the usual stores. The average order on my campaign was £37.24 — that's around $45 US — which is at least four times higher than I might have made selling Pilgrimage in the usual way on the major retailers. You get paid two weeks after the campaign finishes, so the money is in your bank account much faster than if you sell on retailers. In terms of cash flow, make sure you time your campaign so you get the money before you have to pay for printing, shipping, and other significant bills. Spike income vs monthly income There are many creators who now make Kickstarter the core of their business. It's a spike income model rather than a monthly income, which most indie authors are used to. The monthly income model is fantastic — I love getting money every month — but it also has the effect of making indie authors behave as if this is a normal job: work every month, get paid every month, put out another book so you get paid in another few months' time. With the Kickstarter model, you can get a bigger chunk of money in one go, so you could potentially move to a big launch and then take more time off before ramping up to the next launch months later. And amusingly, this sounds a bit more like traditional publishing. It's just that as an indie author, when you get that amount of money, it's much bigger. So that kind of launch tempo is an attractive prospect if you think about it: if I just get this big spike of money even once a year, that's really cool. And then of course you can sell it later. What are some of the fears that might stop you? Jo: I held back from doing a Kickstarter for years — almost a decade, in fact — where I backed campaigns and resisted doing a campaign for my own books. Here are some of my fears. Prepare to face your fears Jo: This entire experience thrust me out of my comfort zone and into a new way of creating, launching, and connecting with readers. Pilgrimage is my first memoir, my first special hardback with colour photos, and my first Kickstarter crowdfunding campaign. So I had a lot to learn. The book is very personal and I bare my soul about some dark times, so that was terrifying in itself, let alone trying a new product edition and publishing platform. On the evening I clicked the launch button — and yes, you have to actually click an actual launch button — my heart was hammering out of my chest. I have not felt that nervous since probably the first time publishing on Amazon. I was afraid of failure. I was afraid of being embarrassed if my campaign didn't fund. I wrote a book on marketing — how to market a book — so I would be mortified if I had not funded. In fact, I even changed my target from £5,000 to £1,000 the night before, as I was so terrified it wouldn't fund. I was afraid of getting something terribly wrong and ending up out of pocket through issues with printing and shipping. I was afraid of letting backers down by promising something I might not be able to deliver. I was afraid I had overcommitted myself to a whole load of work I might even resent doing. I am a one-person business, and although I work with freelancers, I still do pretty much everything myself. I am a control freak — you might have noticed. So yes, there was a lot of apprehension and fear. You don't have to go huge Another fear might be the fear of failure — that you'll put up a campaign and no one will buy from you. But one answer is just to do a modest campaign. You don't have to do special hardbacks or merchandise. As Russell says: Russell: Somehow all of the teaching that we have given over the last two years has been executed in a way that makes it seem like you have to do this enormous campaign with sprayed edges and big, beautiful hardcovers and interior illustrations and vellum and all of that stuff. And I want to say first: that is absolutely not true. You don't have to do any of those things. If you look at two of the last three campaigns I've done, all I was offering was paperback books and ebooks, and then audio commentary for one of the campaigns. You can do a Kickstarter — and I often will tell people, especially if they're not an already successful author — do a campaign that is small and easy to get data on before you do something big. The direct connection is actually the point Jo: One of my resistances to this was a sort of, “Oh, I'm actually going to have to do a more higher-touch thing.” But as you say, the reframe is: oh my goodness, this is amazing, because I actually do get to connect with people. Just yesterday I sent a signed book — Pilgrimage, which I did my last Kickstarter on — and this guy was like, “I bought it for myself. Can you sign it to me, because I'm going to do the Camino in a wheelchair?” And I was just so touched. Emailing him back, I just felt, oh my goodness, I'm having a connection with this person that if they'd just bought a book on Amazon, I would not have had. So now it's almost like — it's this totally different view of my business, which is that direct-first means a much more personal way. It really is like we're in that thousand true fans moment that we first talked about 20 years ago. Were my fears realised? Jo: Just to recap, I was afraid of failure and embarrassment if I failed to fund, of getting something wrong and being out of pocket, of letting backers down, and of overcommitting myself and resenting the workload. Really, the only thing that happened was overcommitment and a lot more work than I expected. But the time I put in was also likely the reason for the campaign's success and the reason that the other things didn't happen. I had to learn a new platform and a new approach to publishing and book marketing, so it was kind of a mini degree at the same time. So yes, I will do another Kickstarter — but only for special projects that are suited to this kind of intensive campaign. Tips for campaigns In this section, Oriana shares her thoughts on rewards, and then I'll go into some more of my tips. Thinking beyond merch Oriana: The rewards are really at the heart of the Kickstarter proposition and what makes this kind of fundraising so interesting and thrilling. Basically, your process is you're inviting people on a creative journey. You're saying, “I'm going to make this cool thing. I want your support, and in exchange, you're going to get stuff, you're going to get to be part of my process.” Obviously your main reward is going to be your book, or your series, or if you're a publishing company, your season — whatever it is. That's your main tier. Then you're going to build everything else out above and below that. A lot of people think rewards means swag and merch. Which is fine, but merch can add a lot to your production costs. It's causing you to learn how to produce all kinds of things that maybe you've never done before. So that's not the only way to do it. If you're going to do some merch, I think it's nice to come up with some custom items that feel really related to the work that you're doing. If you've got a romance novel with a pivotal scene on the beach, maybe you'd make some candles that smell like the ocean. Maybe you do some kind of handkerchief that's printed with the pattern of the dress your heroine is wearing. Digital and experiential rewards Oriana: But you can really think beyond merch into digital rewards and experiential rewards. There are a lot of parts of the writing process that can be pulled out and packaged as rewards — things like notes from the field, outtakes, deleted scenes. I've had people write bloopers, as if it were a comedy movie, added new scenes or novellas, other pieces from different works that you've done. Certainly your backlist and other books you've written can all be included. We've seen people do tours of the writer's studio, things like that. Also think about what skills you have in addition to your writing. Perhaps you're excellent at marketing or social media or poetry — you can offer webinars on those sorts of things. Other kinds of ways that people can experience your creative practice. High-end and naming rewards Oriana: Then you can get into high-end, one-off, crazy rewards. One whole section of rewards I love is naming rights. We've seen all kinds — “We'll name the dragon after your dog, or after your mother-in-law. We'll name the hero after your son.” There's a LitRPG novelist named Matt Dinniman who does this really well. He writes these big-cast novels — there are dungeons, and you're in an intergalactic reality TV show with hundreds of characters. In his last campaign, for $666 he would kill you off in his next book, and for $777 he'd let you live and write a whole scene around you personally. You can also do book release parties. You can do book clubs. If you're writing children's books, you can do colouring pages or supplemental material for teachers or other educators. The sky is really the limit, and it is based on your creativity and the things that both you can make and that your audience wants. This is another opportunity — talk to them. Ask them: if I'm going to do a piece of swag, would you rather have an enamel pin or a makeup bag? If I'm going to do alternate covers, would you like the blue cover or the red cover? See what your people are interested in, and then figure out whether it's possible for you to deliver it to them. Learn about the platform from experts Jo: I've been publishing and selling books through online retailers, as well as my own store, since 2008. I know what I'm doing, but I still had a lot to learn. With Kickstarter, it's essentially a completely different ecosystem, with different rules and a different audience, so you have to learn the ropes. Even if you're super successful in other places, you might crash and burn on Kickstarter unless you understand how it works and change your approach accordingly. Start backing campaigns Jo: See how it feels to back Kickstarter campaigns and discover what draws you in as a reader and a fan of specific things. You might find projects you love outside of books — there's plenty of other projects outside of books. You can browse the publishing category to find new books, and also use the search to find things you might like. In this way, you can support fellow creators and learn how the Kickstarter site works for discoverability and marketing. Make sure you go through the Kickstarter.com resources — they have a creator pack which will give you direction on the campaign. Also, their terms of use are really important to read, as there are some assumptions you'll have because you've published on another platform that are incorrect. So do not assume you know what you're doing if this is your first campaign. Ask for feedback before launch Jo: Once you have a draft of your campaign, ask specific people to review it before it launches. You can share a preview prior to launch and get feedback on your page. This helps you refine your story and the rewards, answer any questions before the campaign goes live, and it can also help pique the interest of your audience. I asked specific people who had done Kickstarter campaigns for help at different stages of the process, and this was really useful too. Review common mistakes from other campaigns Jo: If you examine how others made mistakes, you can learn from them. The most common seem to be: Not finishing the book before the campaign Getting the financials wrong for production, shipping, and any other rewards. I know some authors who have ended up breaking even, or sometimes even out of pocket from campaigns. Don't do that. Not making the most of the story sales page and not including everything necessary, so backers don't understand and don't want to support the campaign — essentially, not being clear enough Setting unrealistic goals, like expecting to make six figures on a first campaign Not allowing enough time for everything Not seeking feedback from people who have done it before Not marketing the campaign enough Overpromising and under-delivering Poor communication with backers about the status of rewards Set aside more time than you think you need Jo: The campaign ended up being far more significant than I expected in terms of workload and time to complete. Everyone told me that beforehand, but it was still a surprise. It took time to prepare the multiple editions for the rewards. I usually produce an ebook, paperback, and a large print edition, and I narrate my own nonfiction audiobooks. But for this Kickstarter, I also wanted to do this special hardback with colour photos, a flyleaf cover and silver foil. I wanted to create a special print product I could be proud of. I'm proud of all my books in terms of the content, but the usual paperback print-on-demand books are more about the content than the true beauty of the product. For Pilgrimage: A Book of My Heart, I wanted a special edition, so I worked with Jane on the design, going through my photos from the various pilgrimages to find those that resonated with the content — for example, the cadaver tomb at Canterbury, and my Compostela from the Camino de Santiago. Once we finished, I had that proof copy rushed so we could turn around everything. And I love, love, love the hardback. It has a silken-finish cover and it feels lovely and weighty. The pictures came out well, as the paper is of a higher quality and weight to allow for colour printing. Overall, I am incredibly proud of the finished product. I even sent a copy to my mother-in-law, which I have never done before. And yes, she thinks it's good. I definitely should have allowed more time, as I spent most of the Christmas and New Year period working on the book, recording and editing the audiobook, and preparing for the campaign. I also didn't have time to prepare, record, edit, and produce the Writing Setting and Sense of Place course until after the campaign, and it was really hard to find the energy to do this afterwards. Building the campaign page Jo: It took time to build the Kickstarter campaign page, create the video, and incorporate feedback. Most authors don't write sales pages anymore. Sure, we write a sales description for the book page on the retailers, but we don't often do a whole page for multiple editions. On Kickstarter, you are basically writing a sales page for your campaign, which they call a “story.” Some of your existing audience might just click through and back the campaign without reading it, but most backers will check out the details to find answers to any questions they have. It is a very long page, and you also need a video — or you don't need one, but it's highly recommended. It's best to record the video at the last stage when everything else is done. You can still see my Kickstarter video on my campaign page, so I won't go through everything in detail. But the key aspects are: Who the campaign is aimed at Why the campaign is important to me and the book What products are available Pictures of everything — the page should be really visual — and I included the images in the video as well Sample chapters and sample audio Specifications, with weight, pages, listening time, table of contents About me, the author Stretch goals Add-ons Any questions, risks, and challenges So it's pretty long. Then the reward levels have to be set up carefully for each pledge level with shipping costs, and specific details about what's included. Eventually, I felt like my page had way too much information, but since I didn't really get many backer questions, I guess it did what it was supposed to do. I rewrote and edited that page so many times — adding and changing the order of things, responding to feedback, switching things around. But hopefully I can use that as a template for other campaigns. Marketing takes time too Jo: It took time to prepare the marketing for the campaign. I'm pretty low-key for most launches these days — I publish a book, send a few emails to my lists, announce it on the podcast, do a little social media, update my websites, and move on to the next book. So this was probably my biggest effort in terms of a launch since my first novel back in 2011. I only had a two-week campaign, so I needed to make the most of that window. I'm going to detail the marketing in a separate section, but it took a lot of time to prepare the various things and execute them, as well as keep the energy up for promotion during the campaign. Two weeks was definitely the longest I would want to do — I was really over it by the end. Delivering stretch rewards Jo: It took more time to create and deliver the extra stretch rewards I promised. Since I had pretty low expectations of funding, I set my first stretch goal at £10,000 for “Lessons Learned from Writing a Travel Memoir.” When I promised it, I thought it might be a few pages of tips, and I didn't even think we would get there. But I'm incapable of delivering something that is half done. So when we did hit £10,000, I wrote essentially a short book on the topic, which I then formatted as an ebook and recorded as an audiobook. I'm actually going to turn that into a proper book at some point, so the content will get reused. But that definitely took more time than I expected, because I hadn't prepared it in advance. The backer spreadsheet and fulfilment Jo: It took time to figure out the backer spreadsheet and check all the fulfilment details. Once you finish your campaign, you send out surveys for mailing addresses and to fulfil rewards. I also needed to turn the backer report into a printing order for BookVault, and that was nerve-wracking. The spreadsheets were different formats, and then we spot-checked the orders to make sure people got the right books based on their orders. I was petrified that some people might get the wrong book, and I checked and checked and checked — both on the spreadsheet, and then once the orders were loaded, I checked BookVault as well. I was worried I'd have to resend the right book, which would end up with me out of pocket because they'd have to do double printing and shipping. But thankfully, all the checking made everything good, and I haven't heard from anyone who got the wrong book. Following up with backers Jo: It took time to follow up on failed payments and address issues. Most backers were easy to deal with — they received the updates and Kickstarter emails, they filled in the surveys, and I didn't have any problems. But there were problems with about 5% of backers, most of which were not their fault. There were failed payments when banks thought Kickstarter might be fraud. There were missed emails because of issues with deliverability, so backers didn't receive the rewards, or they didn't fill in the survey and return their address, which meant I couldn't do the order with BookVault — I had to do it later or manually. I had to follow up with every single one of these, some of them multiple times, and I slowly reduced my list of outstanding backers. A tip: If you back a Kickstarter campaign, please log on to Kickstarter a few weeks after the campaign has finished and check for updates. It's possible that you're not receiving the emails from Kickstarter, and the creator may need details from you in order to fulfil your pledge. Tax implications Jo: It took time to figure out the tax implications. This is not legal or financial advice, and your taxes will vary by jurisdiction. Please ask your accountant how you need to treat Kickstarter or any other book-related income. Wherever you are in the world, you will need to pay tax on the income, because we all have income tax, but the complicating factor is whether you also need to consider sales tax. And this definitely differs by jurisdiction. I went to my accountant, who said we should handle it as per any other book sales. I followed my accountant's advice, which treats backers the same way as my customers who buy on Shopify. Ask a professional in your jurisdiction about taxes and finances, even if you are in the UK. I cannot answer any questions. I'm not an accountant. Closing the loop Jo: I haven't had much time to do anything else, as I felt like I couldn't start anything new until everything in the campaign was finished. As soon as the campaign window closed, I felt like I had an open loop in my brain. I desperately wanted to close it in order to say the project was done. I have now delivered all the book and course rewards, and these lessons learned are really the last part of it. I've talked before about the different kinds of energy you need as an author — starting energy, pushing-through energy, and finishing energy. Once the campaign was funded, my finishing energy kicked in and I was driven to get everything finished as soon as possible. I sent the digital rewards out within a few days of the campaign closing, and also shipped the unsigned books, ordered the print books, then went and signed them, and then recorded the course. It has been my primary focus for the last few months, and I haven't been able to do much else except the podcast, which is my weekly commitment to you. Once again, I should have blocked out the time. Bonus tip: Don't plan an international speaking and book research trip during the campaign. International shipping and fulfilment Jo: Be careful with international shipping and fulfilment of signed books or products. Shipping costs can sink your campaign if you get them wrong, so be very careful with this area. I have sold books in 175 countries, and this podcast has a listenership in 228 countries, so I really wanted to have a completely international campaign. I wanted to ship Pilgrimage in any format to any country. Originally I thought I would just charge a bit extra for the book and include shipping. But once I set the book editions up at BookVault and I had the weight and dimensions sorted, I started checking the shipping costs to different countries. For example, we lived in New Zealand for seven years — my husband is a New Zealander, so we go back — so I definitely had to sell in New Zealand. And of course the shipping to New Zealand is very, very different to the US, for example. It is crazy how much shipping costs vary. I discovered I couldn't just assume it would all wash out and I'd end up making a profit somehow. I had to be a lot more careful with the calculations. So I focused on my biggest markets, which in terms of my book sales are the US, UK, European Union, Canada, Australia, New Zealand, and South Africa. I added a note on the campaign to say I would add any other country for print shipping if people contacted me. As it turned out, no one asked for any other countries, so that was the best way to go in the end. If you're in a country where the shipping is outrageous — if you're willing to pay for the shipping, then that's absolutely fine. It's just that for the campaign, I had to focus. When the unexpected happens Jo: Of course, you can try to prepare for everything and then something unexpected and out of your control happens. A big spanner in the works for my campaign was the Russian hack, which took down the UK Royal Mail just before my launch. If you're not in the UK, you wouldn't have heard about this, because in some ways it's a very small issue — but it basically took down Royal Mail and a lot of shipping went into flux. It specifically hit the international side, and other shipping firms ramped up to take the slack. But it made planning for the launch difficult, as the prices were shifting and I didn't know how delivery was going to work. Even for posting in the UK it was hard, because the mail offices were getting backed up. Once again, I'm grateful for BookVault's adaptability, because I could check different addresses and shipping prices even as things changed, and they added new providers for shipping. About 95% of my shipping ended up being within an acceptable range of what I charged. So do your research, weigh and measure your items so you can get exact quotes for each. Check what kind of packaging you need. If you're doing your own shipping, you have to actually type in the shipping costs per reward and per country — it's a lot of manual setup to get it right. But this is critical, so check and double-check — and in fact, I triple- and quadruple-checked, then went to sleep, and then the next day checked again. Having spent 13 years as an IT consultant prior to this career as an author, I will always remember and have learned from the fact that something just might not be working, and then literally if you just go away, go to bed, come back the next day, it'll probably just be working. Sometimes it actually works. So yes, I did that, and every time I checked, pretty much I found something I'd typed in that didn't quite match, because you also have to retype — if you include all the books in the add-ons, you have to type it again. I didn't stop checking until the day before the launch, and then it was right. I was happy, and everything seemed to be fine. Shipping is always a moving target Jo: Revisiting this section made me laugh, because as I record this, in the week before I launch Bones of the Deep, international shipping is disrupted again — by the war in Iran, and the Strait of Hormuz being closed, which is affecting fuel prices. This underscores yet again how important it is to check your shipping. Of course, you can add shipping on later — Kickstarter allows this, as does BackerKit and other services. But as a backer, a customer of people on the platform, I hate being asked to pay shipping later. And since I hate that myself, I don't want other people to feel the same way. So just add a little buffer in, as asking people to pay an extra dollar in their pledge is not that big a deal, but you being out of pocket for every book shipped may well be. Sacha Black on pre-launch and fulfilment In an interview I did with Sacha Black, who writes as Ruby Roe, in December 2025, we talked about her issues with fulfilment. Sacha does a lot of complex printing, shipping, and custom book boxes and more. Her last campaign made over six figures, but of course it had its challenges. Here's Sacha with some of her tips, and then Oriana to close out this section with some other mistakes. Sacha: The first thing is — even before you start your Kickstarter — the pre-launch followers are critical. A lot of people think, “Well…” I guess there's a lot of loud noise about all these big numbers about how much people can make on Kickstarter, but actually a lot of it is driven by you, the author, pushing your audience to Kickstarter. You need more pre-launch followers than you think you do. Lots of people don't put enough impetus on the marketing beforehand. Almost all of our Kickstarter marketing is beforehand, because we drive so many people to that follow button. The other thing we do is early-bird pricing. We get the majority of our income on a campaign on day one. I think it was something wild, like 80% this time was on day one, so that's really important. Fulfilment takes longer than you think Sacha: The second thing is, it takes so, so very much longer than you think it does to fulfil a campaign, and you must factor in that cost. Because if it's not you fulfilling, you're paying somebody else to fulfil it. And if it is you fulfilling it, you must account for your own time in the pricing of your campaign. The other thing is that the amount of time it takes to fulfil is directly proportionate to the size of the campaign. So you do have to think about that. The other lesson we have learned is that overseas printing will drag your timelines out far longer than you think. So whatever you think it's going to take you to fulfil — add several months more onto that, and put that information in your campaign. Reinvesting profit and exclusive rewards Sacha: The last thing — if you have some profit in the Kickstarter, because not all Kickstarters are actually massively profitable. They either don't account enough for shipping, or they don't account enough in the pricing. Thankfully, ours have been profitable, but we've actually reinvested that profit back into buying more stock and more merchandise, which not everybody would want to do if they don't have a warehouse. However, we do have one. We are stockpiling merchandise and books so that we can do mystery boxes later on down the line. It's probably a year away, but we are buying extra of everything so that we have that in the warehouse. So it depends on what you want to do with your profit. For us, it was all about buying more books, basically. The other thing to think about is: what is it that you're doing that's exclusive to Kickstarter? Because you will get backers on Kickstarter who want that quirky, unique thing that they're not going to be able to get anywhere else. But what about you? You've done more Kickstarters than me — what do you think is the biggest lesson you've learned? Tiers, bundles, and AI for planning rewards Jo: Well, I think all of mine together add up to the one you just did. Although I will comment — you said something like £75 per pre-launch backer. That is obviously dependent on your tiers for the rewards, so most authors won't have that amount. My average order value, which I know is slightly different, but I don't offer things like book boxes as you have — so a lot of it will depend on the tiers. Some people will do a Kickstarter just with an ebook — just with one ebook and maybe a bundle of ebooks — so you're never going to make it up to that kind of value. So this is important too: have a look at what people offer on their different levels of Kickstarter. In fact, here's my AI tip for the day. What you can do — what I did with my Buried and the Drowned campaign recently — is, you know, I'm happy uploading my book. I uploaded it to ChatGPT and said, “Tell me, what are some ideas for the different reward tiers that I can do on Kickstarter?” And it will give you some ideas for what you can do, what kind of bundles you might want to do. So bundling your backlist is another thing you can do — as upsells, or you can just do it like I did for Blood Vintage, where I did a horror bundle of four standalone horror books in one of the upper tiers. Bundling is a good way to do it, and also upselling your backlist is a really good way to up things. And also, if you do it digitally — for ebooks and audiobooks — there's a lot less time in fulfilment. Oriana on the biggest mistakes Jo: What are some of the top mistakes you see that mean the campaign doesn't fund, or there are other issues? Oriana: Totally. I mean, the biggest mistake I think authors make — or any creator — is overestimating their ability to reach their crowd. Making sure that your ambition matches your reach is the number one most important thing to come close to guaranteeing that you will be successful. If you're an emerging writer and you're still building your audience and you don't have that many followers or subscribers out in the world, you should not try to fund a multi-volume leather-bound omnibus. Do a real honest assessment of who's in your crowd, how to find them, what percentage of them are likely to support what you're doing, and then find a project that feels realistic based on those numbers. That's really the biggest thing, conceptually. Building a strong project page Oriana: As far as tips for a project page — again, back campaigns and look at what other people are doing. A project page can be either as simple or as complicated as you want to make it. You definitely want to talk about the book: what is in it, what you're writing. Do a trope card if you want — we're seeing those all over the site. Say what kind of book it is, and the specs: page count, trim size, cover design. Obviously if you're doing a special edition, exactly what sorts of bells and whistles, with a prototype if you can. But you can be really expansive from there. What are your inspirations? Who are your collaborators? What brought you to this work? What are some of the things that make you excited about your writing practice, your timeline, your budget? What made you choose these rewards and how you're going to produce them? All those sorts of things will make backers feel both more trusting that you will do the things you're promising, and just more excited to be part of your journey. Marketing your Kickstarter campaign Let's talk about marketing. First, a snippet from Oriana, and then I'll share specifics around marketing tips — many of which are useful if you're launching in any other way. Kickstarter's algorithm rewards attention Oriana: Being on Kickstarter will help you grow your audience, but it's definitely not everything. You really do need to bring your people first. Our algorithm works on attention, so any project that's getting clicks, getting backings, getting comments — our algorithm says, “Oh, people want to look at this. We will expose it to more and more people.” That means raising it up in search results, slotting it into various of the macros and carousels around the site. Our recommendation engine powers recommended projects on the top of campaigns and at the bottom of emails. We are doing a lot to make sure that projects are being surfaced to folks who want to see them. Talk about the book while you're writing it Jo: Talk and share about the book while you're writing it, even though you might not know what it will turn into. I always share my book research and projects in progress, so this was nothing new. But Pilgrimage was years in the making, so I had years of sharing aspects of it. I've shared pictures from every pilgrimage walk on Instagram at @jfpennauthor and Facebook at J.F. Penn Author, and sometimes Facebook The Creative Penn. I've talked on this podcast about each walk, and I've done solo episodes and blog posts about each on my Books and Travel podcast and blog. I also did a poll and shared my book cover design process, and then I did an article on why I ignored target-reader feedback in the end. All this meant that many in my community — including you listening — became aware of my solo walking and also my ecclesiastical interest, my architecture interest, and you enjoyed my photos along the way if you follow me on social media. So when I announced the launch, it was the culmination of years of build-up. Use the pre-launch page early Jo: Set up the Kickstarter pre-launch page as early as possible, and keep promoting it. You can launch a pre-launch page once Kickstarter has approved your project, and you don't have to have finished everything to make it available — just complete the personal and business setup, and fill in enough detail so they can verify your identity and judge the campaign to be real and within the guidelines, and not a scam or spam campaign. I started to promote my pre-launch page, and by the time we went live, I had people signed up on launch. Those people get an email from Kickstarter. Those people were responsible for my campaign funding within the first few minutes, and then taking it to 5x the target within the first 24 hours. Then I started to email my lists, and all of this type of thing. But it was those pre-launch signups that really kick-started — see what I did there? — the whole thing. The benefit of using Kickstarter for multiple projects is that previous backers are notified of your new project. This compounds the effect over time, and is why those who use Kickstarter successfully do multiple campaigns. Kickstarter SEO and on-platform marketing Jo: Kickstarter has its own ecosystem. There's a discovery algorithm that can help you find projects you might like as a backer, and there are different ways to search, but only certain aspects appear in the search. So your title, subtitle, and your header image need to be optimised so people can find you. Your story sales page needs to be clear, with a compelling pitch. People also have to want your rewards, so marketing has to be baked into the products you're offering and who you're trying to attract. Your video doesn't need to be a professional-level product, but it does need to connect with potential backers, so take the time to make a good one. If you've never made a video before, you will need time to upskill. Kickstarter also has social media. Use #KickstarterReads and tag @KickstarterReads. If your project funds quickly and has a good trajectory, you might get picked for the “Projects We Love” badge, which also gives you better discoverability. I got that pretty fast. You can also tag Kickstarter on social media and inform them of your campaign. Content marketing Jo: Content marketing is offering something useful or interesting or inspiring or funny or entertaining for free, in order to attract your target market so they buy your book. This might be an article or blog post, video, audio, podcast, social media, whatever. For fiction, it's usually a free book or a short story or other free examples of your writing that draw people in. Content marketing is my favourite form of marketing, as it is about attraction, not interruption. It also involves creating something in the world that lasts over time, as opposed to an ephemeral spike ad or a social media post that quickly disappears. Each has its place, of course, and I use them all. This podcast is content marketing, although it now also provides direct revenue in the form of corporate advertising and Patreon support. Thank you, patrons and advertisers — and I consider this to be part of my creative body of work. My Books and Travel podcast is also content marketing. Guest appearances for the launch Jo: For this launch, I did content marketing on my own sites and shows, as well as other people's, which I arranged and recorded in advance. I've also mentioned the campaign in the introduction to every one of these shows leading up to the launch and during the launch. I was on some podcasts: Sacred Steps with Kevin Donahue, Wish I'd Known Then… For Writers with Sara Rosett and Jami Albright, Travel Writing World with Jeremy Bassetti, and Into the Woods with Holly Worton. I also did several of my own. I did one on this feed. I did another on the Books and Travel feed. I also included two chapters from the audiobook on the Books and Travel podcast. All of these took time to prepare and produce, but each is a chance for another person to hear about the book. Plus, they're evergreen, and Pilgrimage is available for everyone to buy now, so I can point people at Pilgrimage on other stores. Use a redirection URL Jo: For all my marketing, I used JFPenn.com/pilgrimage, which I can redirect using the Pretty Links plugin on WordPress and point to wherever I want it to go. Before the launch, it went to the pre-launch page; then the campaign itself; and now it goes to the book page. Once I build a special landing page, it will go there. Depending on where you're listening will depend on where it goes, but that's JFPenn.com/pilgrimage. The URL needs to be easy to say out loud for use in podcast interviews and audio-first media. Email your list multiple times Jo: Some things change in book marketing — like the emergence of new platforms like TikTok — but one thing has stayed the same for decades: if you have an email list, you can always sell books. Your email list consists of people who have opted in to hear from you, so you can email them about normal launches as well as your Kickstarter campaign. I have two email lists: one for The Creative Penn around writing, and the other around J.F. Penn for my fiction. I emailed both lists multiple times at different times in the campaign. I use ConvertKit for my email, but there are other options for authors. Use referral links for tracking Jo: Use specific referral links for different aspects of the campaign for tracking returns. Kickstarter allows you to create different tracking links so you can link revenue to specific marketing events. For example, I used one link for my Creative Penn email list, another for my J.F. Penn email list, and yet another for my Facebook advertising. You can also add the Meta pixel and Google Analytics code to the campaign, which can also help with figuring out advertising. And if you don't know what those are, don't worry — you don't have to use them. Book images and social media Jo: I initially mocked up the book using cover images on MockupShots.com, and then resized them in Canva in order to create social media images. I later did a book photo shoot with the hardback in different places to give me more marketing assets to play with — all of which I will use over time as part of ongoing marketing. I prepared and scheduled social media posts to go out every day, and I did that in advance, primarily for Twitter at @thecreativepenn, my Instagram and Facebook at J.F. Penn Author, and also Facebook at The Creative Penn. It was a lot of work, but I really enjoyed it — weirdly — and I need to do more of this for my other books, especially as with Shopify, Facebook, and Instagram link directly into my store, so I can tag books. These days social commerce is a lot smoother through mobile, so someone can see an image on social, click through, and buy immediately. I also did some quotes from the book — so I did pictures, I also did quotes — and I blatantly used our cute British Shorthair cats, Cashew and Ramen, for marketing reasons. I use Buffer to schedule my social media, but there are other tools. I also asked some friends who are travel influencers to share the book, and I sent them the hardback in advance so they could review if they liked. Thanks to Sarah Baxter and Alastair Humphreys for sharing the book, and especially a big thank you to Anna McNuff, who gave birth to twins that week and still managed to share about Pilgrimage. Backer engagement and stretch goals Jo: Let's be clear — it was not natural for me to push a book every day for two weeks. I also felt awkward about engaging with backers multiple times, let alone the wider community who I was sure was sick of my book, but I did it anyway, as it was only a short campaign of two weeks. I sent four updates during the campaign to backers, some of which are visible to the public on my Kickstarter, and then I sent updates afterwards with delivery of the rewards. Although I did resist the stretch goals, as I mentioned earlier, I went with “Notes on Writing a Travel Memoir” and the backer live Q&A. I did scramble to decide on and deliver those, as I really didn't think I would need them — which is crazy. I had such low expectations of what I might achieve. But next time I would definitely plan stretch goals in advance and in more detail. Facebook advertising Jo: I did some Facebook ads for the campaign — although I should call them Meta ads, because they're also on Instagram. I primarily aimed them at my email lists and people who follow my pages, but also some wider reach using lookalike lists and walking interests. I used a tracking link, so I know that the revenue that came in through people backing it more than paid for the ads. So I would do more of this next time. Marketing things I didn't do Jo: I didn't try to get any press or traditional media attention, mainly because I would have had to approach outlets much earlier in the process. I didn't have the hardback finished until a few weeks before the campaign, rather than a few months before, which is when pitching for press is a better idea. I also didn't collaborate with other creators on Kickstarter, even though I knew other authors doing campaigns at the same time. A couple of people asked me about cross-promotion, but their campaigns were not at all related to Pilgrimage. As with all book marketing, there is only a point to cross-promotion if you target the same readers. I had intended to do some Facebook, Instagram, and YouTube Live videos, but I struggle with live videos in general — and especially when I'm tired — so I didn't go ahead with those. I might consider more of those next time. Do a survey for everyone Jo: My tip is — do a survey for everyone. As part of a campaign I previously backed, I noticed that I didn't actually need to do a survey for the digital backers, because they could just get the rewards if I emailed through Kickstarter. And sure enough, you can just email the BookFunnel links, the course discount code, etc., through the campaign. But this was a mistake. I should have done a survey for everyone. If you do a survey, you can get the real email, as some people use a cloaked email. You can also include a checkbox asking people if they want to sign up for your email list. Respecting backer data Jo: So while you do get the email addresses of everyone who backs your campaign in your backer report, you cannot just upload them to your email provider and start emailing them about your other books. Kickstarter's terms of use include the following: When you use Kickstarter, and especially if you create a successful project, you may receive information about other users, including things like their names, email addresses, and postal addresses. This information is provided for the purpose of participating in a Kickstarter project. Don't use it for other purposes and don't abuse it. This is about data protection and privacy laws. Basically, Kickstarter is the platform in this instance, and people have signed up to receive emails from Kickstarter, but not from you. All emails about the campaign go through Kickstarter, and you don't have permission to just upload that list to your own email system and start sending more emails. They have not specifically said they want that, unless they have in a survey with opt-in — which I didn't do. Of course, there are indirect ways to attract people to sign up for your list. My book Pilgrimage includes ways to hear from me further, so some backers will go on and sign up for my free thriller ebook at JFPenn.com/free, or my Author Blueprint at TheCreativePenn.com/blueprint. You can also do updates later, for example when you have a new campaign, and in this way Kickstarter acts as a different ecosystem for email. Should you consider a Kickstarter campaign for your book? Jo: To be honest — only if you consider this to be a career you want to invest in, and a platform you want to do more than one campaign with. If you just have one book or a couple of books, or you're just starting out, or you don't want to do marketing and connect with readers, then definitely don't do a Kickstarter. It is not some magic button that will make you money — like uploading to Amazon is not a magic button that will make you money. It takes time and effort to have a successful campaign. But if you do want to build a long-term author business, then selling direct should have some part to play, and Kickstarter is a great way to make more money per book and connect with readers. It's really only the beginning of the trend of authors selling direct, so don't worry — you can learn how to do this over time. Update for Bones of the Deep, my 7th campaign in April 2026 Jo: It was interesting to revisit my lessons learned and other people's tips, and really, there are only a few things that have changed. I love doing Kickstarter campaigns now Firstly, I absolutely love doing Kickstarter campaigns. I am not nervous at all anymore, and I am just so thrilled to produce gorgeous hardback editions of my books this way. I love delivering beautiful books and new stories or nonfiction to my readers. I love doing the discovery writing webinars and the coaching, and just in general, I appreciate the opportunity to publish this way. I feel like a “real author” — with beautiful hardbacks, doing a signing, getting photos and emails from readers who receive the books. Custom printing keeps expanding In terms of other changes, over the last few years since Pilgrimage, BookVault has expanded their custom printing, so now I have custom endpapers, sprayed edges, different kinds of foil, as well as the silken paper and the ribbon and photos inside. These gorgeous editions are my personal creative reason to keep doing campaigns. I love saying “I made this!” And over time, I would love to get all my backlist into special editions. A repeatable process I'm still doing similar kinds of rewards — the book in all editions — and it's all finished so it's lower stress. Even the audiobook narration is done, so I can fulfil immediately. There's just the live discovery writing webinar to do, and stretch goal Q&A and consulting sessions. I'm also doing bundles, and all my backlist gets bundled in the add-ons, so I have a repeatable process, which makes things easier. Using AI in production I'm using more AI, specifically in the images and video. I love making book images with ChatGPT and Gemini's Nano Banana, and story images with Midjourney, and I use ElevenLabs with my voice clone for audiobooks. I fill in all the details in the AI section of the Kickstarter page, so you can go have a look at that and model it as you like. Spike income, realistic expectations I still like the spike income — but to be clear, my campaigns have varied in terms of financial success, as would be expected given they are all so different. My highest was Writing the Shadow at over £36,000 ($48,000), and my lowest was The Buried and the Drowned, a short story collection, at just under £8,000 ($10,700) — not a surprise at how different they are, given the audiences. Together my campaigns have now made £105,868 (just over $140,000), which I am very happy with. And of course, that's just the beginning, as then I put the books on my stores — JFPennBooks.com and CreativePennBooks.com — and on the usual platforms. A sustainable launch rhythm I still like the project approach — the short-term campaign focus — as I am good at sustaining marketing energy for a short period, and then I can drop off again. As I discussed with Sara Rosett last week as well, it feels sustainable for my career, unlike constant social media or ads. Lower-key marketing this time around I'm putting a lot less energy into marketing in general, relying on pre-launch signups over months of build-up as I talk about my writing process on the podcast, then emailing my lists, announcing it here, and scheduling some social media. It's pretty low-key these days, and that is a happy thing. However, for this campaign, I am planning to run some Meta ads direct to the campaign page, since I have Claude Code/Cowork to help me set them up and run them and crunch the data — and that takes the strain off considerably. More campaigns to come I will definitely be doing more Kickstarter campaigns, most likely a nonfiction one next. I am so glad I was able to get over my fears and do that first one, and I hope that encourages you to consider what might be possible for you and your book. So, if you'd like to check out my campaign for Bones of the Deep — even if you don't want the book, you can always model the sales page, or check out the book trailer — it's at JFPenn.com/bones. That link will go to the Kickstarter campaign from 20 April until early May 2026, and will then redirect. The post Kickstarter Tips for Authors: Rewards, Shipping, Marketing, and Lessons Learned first appeared on The Creative Penn.

Stepping away from the Sussexes, this episode looks at a fresh round of royal side stories, starting with new speculation over Sarah Ferguson's whereabouts and claims she may be on a private healing retreat. We also examine reports of King Charles taking a harder line on Prince Andrew, warnings that Andrew still poses reputational risks to the monarchy, and renewed scrutiny over Prince William's Duchy income from HMP Dartmoor. After the break, Royal Mail prepares a special tribute for Queen Elizabeth's one hundredth birthday, and we revisit Meghan's old comments about Rory McIlroy.Get episodes of Palace Intrigue by becommming a paid subscriber on Apple Podcasts. Click the button that says uninterrupted listening.  Just $5 a month, and that includes many ofther shows on the Caloroga Shark network.A new season of King William is available now.Our royal newsletter written by Deep Crown is available for free.Royal Books:Revenge: Meghan, Harry, and the War Between the Windsors by Tom BowerWilliam and Catherine: The Monarchy's New Era: The Inside StoryThe Royal Insider: My Life with the Queen, the King and Princess Diana

The Conservative MP for Exmouth and Exeter East, David Reed has called for a parliamentary debate over the state of Royal Mail services across the county. Two Devon men are preparing to take on an incredible 1,000-mile canoe journey from Canada into the Arctic Circle. Exeter College and the North Devon College group are set to benefit from a cash boost of more than four million pounds. And a Devon-based theatre company, Le Nevet Bete, company is bringing a brand new show to the stage. Josh Tate presents this edition.

A rare audio interview with Dame Katy (transcript below) in which she bares ALLWe're backstage at DKD's one womxn show, in the Barnsley British Region for injured and infirm trans womxn veteransJulie – it's you! They said there was a lady wanting to see me.(Shouts to security) I say Doreen - this ain't no lady - its Julie! Tell her carer we'll be 5 minutes max!Dame Katy, I am beside myself with excitement, here I am in the venue, with a few of my lezzer friends, Talking about how brilliant it is the hour 1970s fashion choices now appear to be briefly trendy again, and I realise it's you on the bill! I was told it was a Lynyrd Skynyrd tribute.You were lucky to get past Doreen, Julie. I've just taken her on. She used to work for Chappell Roan but sadly she was a bit too heavy handed. I blame the parents, Doreen wasn't to know that kiddie had brittle bone disease - a head lock never did me no harm!I'd offer you a drink Julie but it looks like you've had enough! It's so good to see you & always in that trusty cardi. What I've always said about you Julie is that you don't give in to trends. Everyone's jabbing away with the Ozempic and here's you looking like you've spent a fortnight on an all inclusive in Benidorm. You're not in the family way are you? I told you to steer clear of Pisshead Pat!So I'm guessing you're wanting another exclusive? Book sales flagging? I was sorry to hear about your last effort. The vicar said it was a book he couldn't wait to put down! Oh by the way I saw your ex husband the other week, that James Dreyfus, he was outside Bargain Booze scratching around the bins trying to bum a fag. He said he'd do owt for £20 so I've got him coming to do the gutters next week.Julie:Thank you Dame Katy, can I just say how fabulous you look and what an amazing show! ‘Puppetry of the Shenis'. Who knew your meat and two veg could be so ambidextrous!DKD:Its attracting rave reviews Julie! There was a queue around the block on press night. You couldn't move for celebrities - I was literally beating off a well known boy band desperate to see a glimpse of my opening. It all started one night when I was watching Channel 4 and this lady, (sporting one of Cher's old wigs and a cheap blouse), was playing the keyboard with her micro penis - the crowd were lapping it up! Well I thought to myself, I've got a least 5 inches on her and if that's what passes for entertainment these days then sign me up!Fast forward a few months and here we are! It's a 2 part show Julie, first half I do impressions with my shenis - Donald Trump, Noel Edmonds, Bob Marley - my ‘No Woman No Cry' leaves folk speechless. Then second half I do expressionist dance to the Greatest Hits of Eurovision - I saw your little eyes light up when I whipped off my skirt during ‘Making Your Mind Up' and you got to see my ‘Ding A Dong'. There's a lot of talk of me transferring to Broadway - mind you, its' me whose doing all the talking!Julie:What about politics Dame Katy. You were strongly rumoured to be standing in the next election.DKD:Standing? Is that a cheap dig? Anyway, it's just a rumour Julie. Granted, I am one of the most impotent voices in queer politics right now but I saw how them Brighton gays treated poor Eddie Izzard. Apparently they saw her as just a joke candidate with a pink beret and a pair of plastic tits. Can you imagine if I won? Working in the House of Parliament? I could end up having a heated three way with Nigel Farage & Zack Polanski (Again!). I haven't got the time anyway Julie, I'm helping out an old friend whose fallen on bad times. You remember that ex P.A turned struggling author pal of mine?Julie:JK Rowling?DKD:She who must not be named! Yes, well she's only been telling folk her little wizarding hustle is being turned into a TV series. You've got to laugh! It'll be like ‘Eldorado' all over again. She's a complete fantasist! But I said I'd help her out with the scripts so I've added a new character into the mix to get the green haired they/them brigade back on side. It's a new Hogwarts Teacher who takes the Gender Queer Studies classes. She's trans, she's a doctor, a Pride of Britain award winner and an ex model.As the series progresses, she takes centre stage with her magical powers - she can literally turn men into women just by saying it! Can you believe that? I know it's a bit far fetched - it makes Stranger Things look like a documentary, but I reckon it will be a big hit with the LGBTQOMDU2+ community who enjoy living in a world of make believe. Some say TV has got too woke and we shouldn't keep on forcing this queer manifesto down people's throats, but I'm not complaining!Julie:I don't know where you find the time Dame Katy. Million selling books, charity endeavours, script writing, cabaret shows... is there no start to your talents?DKDI surprise myself Julie! And you won't believe this - the Royal Mail's been in touch wanting to commemorate me on a stamp! My head literally being licked by thousands! Then there's I'm A Celebrity Get Me Out of Here - but do I really want to be dropped into overgrown Australian bush? I bet you wouldn't say no Julie! I'll give it some thought; the money's good but its them challenges that put me off - dark confined spaces, putting dodgy stuff in my mouth - I'm getting flashbacks to the toilets in Heaven 1997! Plus I wouldn't want to risk them putting Boy George back on the show; his luxury item would be a radiator and I'd spend the next 3 week handcuffed to it like some trans Terry Waite!JulieDid you hear the news about your arch nemesis, Lynsay Watson?DKDHear the news? I nearly laughed my bollocks off seeing her being bundled into the back of that Police van, Julie. Absolute state of it. I thought they were nicking Meatloaf at first! Worzel Gummidge's hair was in better nick than that! I've seen some photo filters do some heavy lifting but that's just taking the piss - proof positive that the camera does lie and you can polish a turd! To think she used to be a copper; I bet her helmet was always filthy! But I don't hold a grudge Julie. Someone with skin that looks like the surface of Mars should be pitied really. Plus I'm not a vengeful woman (god strike down anyone one says I am), I've even bought a special chair for her, just needs a few hundred volts putting through it.**knock at the door**I don't get a minute to myself. If that's Fat Tony wanting to borrow 20 grand again they'll be hell to pay. I've got to be up early as they've invited me back on Woman's Hour to discuss the sticky subject of female sperm - apparently folk are resistant to talk about it as it always leaves a nasty taste in the mouth.Watch how you go Julie, there's a man in a beat up old Fiat 500 in the car park, I reckon he sleeps in it. Looks like the lovechild of Jimmy Saville with bad hair plugs, ranting and foaming at the mouth. Tells anyone that listens that he used to read the news on TV - I said ‘yeah, and I shagged Trevor McDonald!'.....Doreen if you could see Julie out, AFTER she's put my purse back! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit juliebindel.substack.com/subscribe

The owner of Royal Mail, Daniel Kretinsky, has apologised for the late arrival of millions of letters, but has denied that the business is in decline. Also: China's foreign minister has joined efforts to broker talks between Iran and the United States. And the Snooker World Championship will stay at Sheffield's Crucible Theatre until at least 2045.

What's up everyone and welcome back to another episode of Unseen Incidents! On this week's show, we're getting into the problem which is the Premier League team of the season. With so few attackers shining, and presumptive title winners Arsenal powered by collective effort, not special individuals, who are the division's outstanding players? We pick our favourites from keeper to striker, discussing Haaland's drop-off, Rice vs Fernandes, breakout fullbacks, and much more.Then we have the Burn Book, which this time features football boots, the Kindle, and "buy once, buy well".If you don't already subscribe, consider joining our Patreon at Patreon.com/patrickvs!

From the first Valentine's letter to postal highway robbery, from spies to street wars and the invention of the first postage stamp, this British history podcast tells the story of how the Royal Mail evolved into a network that connected a nation.

We are working in a period of sustained challenge. Many colleagues across the health system are stretched, fatigued and, in some cases, bordering on burnout. In this episode, Will Clement, a leadership consultant, executive coach and facilitator who has worked across the NHS and with RCPCH, tell us how compassionate leadership offers more than kindness; it delivers measurable improvements in wellbeing, team cohesion and outcomes. Read Jonathan's reflections and download the transcript from episode 9 - on RCPCH website See related resources about 'Leading the way'- on RCPCH Learning The views, thoughts and opinions expressed in this podcast relates only to the speaker and not necessarily to their employer, organisation, RCPCH or any other group or individual. About Will Clement Will Clement is an experienced leadership consultant, executive coach, and facilitator, with a background spanning public, private, and not-for-profit sectors. He is the founder and Managing Director of Clement Leadership Development, a values-led consultancy specialising in leadership development, executive coaching, and organisational culture. With over 20 years of experience, including several senior leadership roles with Royal Mail, The AA, NHS and other large complex organisations, Will brings a grounded, practical approach informed by contemporary leadership thinking, coaching psychology, and systems leadership. His style is purposeful, challenging, and human, helping leaders lead with clarity, courage, and care in high pressure environments.  Clement Leadership Development has delivered impactful programmes for national bodies, including NHS Trusts, Royal Colleges, universities, police leadership teams, and local authorities. Will also leads the design and delivery of bespoke leadership frameworks, awaydays, and cultural diagnostics. A qualified Level 7 executive coach and MBA graduate, Will is passionate about helping drive purpose and professionalism in leaders.

Morse code transcription: vvv vvv Racism and staffing issues factors in failing maternity care, report finds Israeli soldiers shot a Palestinian boy and stood around as he bled to death, video shows Gorton and Denton by election polls open in Greater Manchester Assisted dying law approved in Jersey Royal Mail bosses to be called to Parliament over letter delivery failures Earths heat to produce electricity for homes in UK clean energy first Is Beadnells ban the solution for villages with too many holiday homes Chimamanda Ngozi Adichie Nigeria to hold inquest into death of authors toddler Four shot dead on US registered speedboat by border guard, Cuba says Uptick in young people out of work, training and education

Morse code transcription: vvv vvv Uptick in young people out of work, training and education Earths heat to produce electricity for homes in UK clean energy first Israeli soldiers shot a Palestinian boy and stood around as he bled to death, video shows Chimamanda Ngozi Adichie Nigeria to hold inquest into death of authors toddler Racism and staffing issues factors in failing maternity care, report finds Is Beadnells ban the solution for villages with too many holiday homes Four shot dead on US registered speedboat by border guard, Cuba says Gorton and Denton by election polls open in Greater Manchester Assisted dying law approved in Jersey Royal Mail bosses to be called to Parliament over letter delivery failures

Morse code transcription: vvv vvv Assisted dying law approved in Jersey Royal Mail bosses to be called to Parliament over letter delivery failures Racism and staffing issues factors in failing maternity care, report finds Uptick in young people out of work, training and education Is Beadnells ban the solution for villages with too many holiday homes Gorton and Denton by election polls open in Greater Manchester Four shot dead on US registered speedboat by border guard, Cuba says Israeli soldiers shot a Palestinian boy and stood around as he bled to death, video shows Chimamanda Ngozi Adichie Nigeria to hold inquest into death of authors toddler Earths heat to produce electricity for homes in UK clean energy first

Morse code transcription: vvv vvv Earths heat to produce electricity for homes in UK clean energy first Gorton and Denton by election polls open in Greater Manchester Israeli soldiers shot a Palestinian boy and stood around as he bled to death, video shows Royal Mail bosses to be called to Parliament over letter delivery failures Racism and staffing issues factors in failing maternity care, report finds Four shot dead on US registered speedboat by border guard, Cuba says Is Beadnells ban the solution for villages with too many holiday homes Assisted dying law approved in Jersey Uptick in young people out of work, training and education Chimamanda Ngozi Adichie Nigeria to hold inquest into death of authors toddler

Morse code transcription: vvv vvv Hillary Clinton accuses Trump administration of Epstein files cover up in BBC interview How dark web agent spotted bedroom wall clue to rescue girl from abuse Challenge to Met Polices Freemason disclosure rule thrown out Boy, 9, in UK first surgery to make him taller Men come forward and settle 329 unpaid restaurant bill Royal Mail given two weeks to respond to claims it is prioritising parcels Canada reacts as cheating row rocks curling superpower Eurovision 2026 Electronic artist Look Mum No Computer to represent UK in Vienna Crawley sisters must repay 220k after Gatwick Airport duty free thefts Councils face uphill struggle to be ready for elections by May

Morse code transcription: vvv vvv How dark web agent spotted bedroom wall clue to rescue girl from abuse Crawley sisters must repay 220k after Gatwick Airport duty free thefts Men come forward and settle 329 unpaid restaurant bill Hillary Clinton accuses Trump administration of Epstein files cover up in BBC interview Royal Mail given two weeks to respond to claims it is prioritising parcels Councils face uphill struggle to be ready for elections by May Eurovision 2026 Electronic artist Look Mum No Computer to represent UK in Vienna Challenge to Met Polices Freemason disclosure rule thrown out Canada reacts as cheating row rocks curling superpower Boy, 9, in UK first surgery to make him taller

Morse code transcription: vvv vvv Councils face uphill struggle to be ready for elections by May Royal Mail given two weeks to respond to claims it is prioritising parcels How dark web agent spotted bedroom wall clue to rescue girl from abuse Canada reacts as cheating row rocks curling superpower Hillary Clinton accuses Trump administration of Epstein files cover up in BBC interview Boy, 9, in UK first surgery to make him taller Men come forward and settle 329 unpaid restaurant bill Crawley sisters must repay 220k after Gatwick Airport duty free thefts Eurovision 2026 Electronic artist Look Mum No Computer to represent UK in Vienna Challenge to Met Polices Freemason disclosure rule thrown out

Morse code transcription: vvv vvv Challenge to Met Polices Freemason disclosure rule thrown out Royal Mail given two weeks to respond to claims it is prioritising parcels Hillary Clinton accuses Trump administration of Epstein files cover up in BBC interview Boy, 9, in UK first surgery to make him taller Canada reacts as cheating row rocks curling superpower Crawley sisters must repay 220k after Gatwick Airport duty free thefts Eurovision 2026 Electronic artist Look Mum No Computer to represent UK in Vienna Men come forward and settle 329 unpaid restaurant bill How dark web agent spotted bedroom wall clue to rescue girl from abuse Councils face uphill struggle to be ready for elections by May

Morse code transcription: vvv vvv Why this school in Derby will ditch a shirt, tie and blazer from its uniform Female athletes hit back at weird and derogatory comments about their appearance Royal Mail staff tell BBC letters sit undelivered as firm prioritises parcels UK government considering increase in defence spending Obama clarifies views on aliens after saying theyre real on podcast Ice and snow warnings as another blast of Arctic air sweeps across the UK Trumps new world order is real and Europe is having to adjust fast The 10 tricks I used to make my rented room a home Police framed man for murder, new evidence suggests Keir Starmer orders investigation into Labour Together claims

Also, disruption to Royal Mail deliveries.

Morse code transcription: vvv vvv Obama clarifies views on aliens after saying theyre real on podcast Female athletes hit back at weird and derogatory comments about their appearance Royal Mail staff tell BBC letters sit undelivered as firm prioritises parcels UK government considering increase in defence spending Ice and snow warnings as another blast of Arctic air sweeps across the UK The 10 tricks I used to make my rented room a home Keir Starmer orders investigation into Labour Together claims Police framed man for murder, new evidence suggests Why this school in Derby will ditch a shirt, tie and blazer from its uniform Trumps new world order is real and Europe is having to adjust fast

Morse code transcription: vvv vvv Keir Starmer orders investigation into Labour Together claims Royal Mail staff tell BBC letters sit undelivered as firm prioritises parcels The 10 tricks I used to make my rented room a home UK government considering increase in defence spending Police framed man for murder, new evidence suggests Female athletes hit back at weird and derogatory comments about their appearance Ice and snow warnings as another blast of Arctic air sweeps across the UK Why this school in Derby will ditch a shirt, tie and blazer from its uniform Obama clarifies views on aliens after saying theyre real on podcast Trumps new world order is real and Europe is having to adjust fast

Morse code transcription: vvv vvv Keir Starmer orders investigation into Labour Together claims Ice and snow warnings as another blast of Arctic air sweeps across the UK UK government considering increase in defence spending Female athletes hit back at weird and derogatory comments about their appearance Obama clarifies views on aliens after saying theyre real on podcast The 10 tricks I used to make my rented room a home Why this school in Derby will ditch a shirt, tie and blazer from its uniform Trumps new world order is real and Europe is having to adjust fast Police framed man for murder, new evidence suggests Royal Mail staff tell BBC letters sit undelivered as firm prioritises parcels

Leanna Byrne finds out about the latest government online safety powers designed to keep children safe from illegal content created by AI. We hear from a tech journalist on what the measures will mean in practice. Also, farmers are facing bad weather and falling milk prices. We hear from the farming community on the toll it's all taking on their businesses. Elsewhere, we bring you the latest on the civil service pension scheme and hear what Royal Mail staff told the BBC about the service they deliver.

Discover how brown economy large letter boxes are helping UK SMEs slash postage costs while meeting Royal Mail guidelines. Experts unpack the balance between packaging efficiency and brand image, plus the surprising benefits of going brown.Info: https://www.globepackaging.co.uk/boxes/royal-mail-large-letter-die-cut-boxes/brown-economy-pip-large-letter-boxes.html Globe Packaging City: Hayes Address: Unit 5, Caxton Trading Estate Website: https://www.globepackaging.co.uk/

TALENT STRATEGY: WHAT, WHY, HOW AND WHEN   Does your company have a talent strategy?   It's probably the right thing to say that you do, but how much do we know about what a Talent Strategy is really? I asked this question within the Brainfood community and received some outstanding observations, so much so that we have to elevate this to a full discussion on Brainfood Live.   “Talent strategy is how the business ensures it has the capability to execute its strategy and win” - says Lisa Scales, Director of Talent at the Royal Mail.   What does this compose of?   Succession planning. re-deployment investigations, competence mapping and calculating the gap between Core & Strategic competencies, developing a plan for how to close the gap, overseeing the global Talent Acquisition function says Ana Moller,   Where does it live?   On a Github Repo says Mark Deubels (!). But the point is that it should be living document subject contribution by others in the business, presided over by TA / HR   Lets talk Talent Strategy - not only why you need one, but what it actually is, how it is built, what makes it an effective orientating vision and how it informs the recruiting tactics which recruits will ultimately adopt.   We're on Friday 16th January, 2pm GMT. Register by clicking on the green button (save my spot) and follow the channel here (recommended)       Episode 355 is sponsored by Maki   At Maki, we help organisations like BNP Paribas, PwC, Booking.com, Nestlé, and H&M transform hiring with AI agents for screening, interviewing, and assessment.   By combining automation, behavioural science, and data, Maki enables talent teams to hire faster, fairer, and smarter.   Our global partnership with H&M saved 250 000 recruiter hours, cut time-to-hire by 4×, and reduced turnover by 22 %, delivering $85 M ROI.   Beyond automation, we're building a continuous reinforcement system where every recruiter judgment and employee outcome makes our AI agents smarter; creating a unique data moat in HR.   Learn more: makipeople.com

Discover how UK e-commerce businesses slash shipping expenses using Royal Mail Small Parcel boxes. Learn the exact dimensions that unlock lower rates, smart packaging strategies, and insider tips on business accounts and franking services that deliver substantial monthly savings.Info: https://www.globepackaging.co.uk/boxes/royal-mail-small-parcel-boxes.html Globe Packaging City: Hayes Address: Unit 5, Caxton Trading Estate Website: https://www.globepackaging.co.uk/

Will Bain takes a look at how a probe into the US central bank might unfold.Elsewhere, new figures shed light on a tricky Christmas for retailers and Royal Mail looks to get in on the Stranger Things excitement.

Three siblings have starred in a Christmas music video after being discovered on Instagram.Lola, Arlo and Noah Micallef appear in the latest music video by The Florin Street Band, after their mum posted a video of them singing one of the band's Christmas hits. Also in today's podcast, there are calls for Royal Mail to improve its service after people living near Folkestone say they're only receiving letters every couple of weeks - often in large batches.Residents say important post such as driving documents, medical letters and bills is regularly delivered late.You can hear from a mum from Folkestone who's joined a campaign to give children a smartphone free Christmas. Billboards have been put up across Kent encouraging parents to delay giving their children devices as long as possible.Work on a £41 million relief road will finally begin next month – bringing with it 13 weeks of lane closures on a busy route.The long-awaited Sturry Link Road will connect the A291 Sturry Hill to the A28 Sturry Road, bypassing the village's level crossing in a bid to ease congestion.And in football, Gillingham manager Gareth Ainsworth is predicting their Boxing Day showdown with old boss Neil Harris could be a great occasion.Harris brings his in-form Cambridge United side to Priestfield for the festive League Two clash, sitting four points better off than the club who sacked him just over two years ago. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A single missing gesture can set the internet alight. We open up about a day when Royal Mail faced a fast-moving backlash over Paralympics stamps and how a quiet policy gap looked like a loud value judgment on social media. From the first surge of tweets to the uncomfortable hours stuck in monitoring mode, we walk through what happens when your team lacks the tools, approvals, and scripts to respond at the speed of the timeline.You'll hear how the narrative formed in real time: honour given to Olympians, absence for Paralympians, and a rush of anger that framed the issue as dignity denied. We unpack why silence isn't neutral, why a clear holding statement can stabilise a story, and how early Twitter's velocity made every minute count. Along the way, we get practical about social listening, crisis playbooks, and the small operational choices, like pre-approved templates and escalation paths that create big advantages when things go sideways.We also talk about brand symbolism and equity. Commemorative stamps seem simple, but they carry cultural weight, and unequal treatment reads as exclusion. That's why policy stress testing matters: diverse eyes, scenario planning, and checks for unintentional bias before a campaign goes live. If you work in comms, marketing, or customer care, you'll find clear takeaways you can implement today: set up the tech stack, define who can speak when, rehearse the response flow, and protect your team with debriefs that turn chaos into learning.If this conversation helps sharpen your crisis plan, follow the show, share it with a teammate, and leave a quick review telling us the one change you'll make this week. Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand's growth.

In today's episode of Tech and Science Daily from The Standard, we start in London with AI visuals imagining what a six-metre sea level rise could mean for landmarks like Westminster and the Tower of London. Then we break down the Lancet Countdown 2025 findings on climate change and public health, from heat impacts to air pollution, and why it matters for cities like London. Plus, a lighter science story: researchers at Rothera Research Station in Antarctica get a brand-new Royal Mail postbox delivered via the RRS Sir David Attenborough. For more tech and science news, head to standard.co.uk Hosted on Acast. See acast.com/privacy for more information.

Designer, writer and hat connoisseur Matt Baxter of Baxter & Bailey joins us on The Creative Boom Podcast this week to talk about imperfection, community, and the creative life. Matt's been in the game for three decades – from Trickett & Webb and 300million to co-founding his Brighton studio with Dom Bailey in 2012. Since then, they've built thoughtful, human brands for Oxford University Press, The Body Shop, London Symphony Orchestra, Royal Mail and the BBC. But it's his side project, The Design Laundry, that really caught my eye. It's a gloriously honest archive of our industry's mishaps – typos, rogue emails, pitch disasters – and the lessons that come from them. We talk about growing up in Burnley, moving south, why pondering still matters, and how to keep a studio human when speed rules everything. We also get into Brighton's creative scene, building community, and why staying off Instagram helps with creative jealousy. It's warm, funny and refreshingly honest... with bonus seagulls.

Natalia Chappell is the founder of Natalia Chappell & Co, a UK-based consultancy helping luxury and lifestyle brands scale sustainably. Previously, she led marketing for THG's luxury division, working with brands like Coach and Ralph Lauren across price points from hundreds to thousands of pounds.In this episode of DTC Pod, Natalia breaks down what it really takes for US brands to win in the UK—and why so many get it wrong. She shares the full-funnel mistakes she sees premium brands make over and over, why some household US names thrived in Britain while others quietly retreated, and what's actually driving results on Meta right now. She also gets into how to connect with younger consumers who think differently about spending, and why the old playbook of polished content isn't cutting it anymore. Plus, her journey from corporate marketing leader to female founder, and what she wishes more people understood about building a business as a woman.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Lessons from high-growth UK e-commerce brands 2. Creating sustainable, holistic marketing strategies3. Using data and analytics to drive channel mix decisions4. Optimizing for paid and organic synergy5. Landing page and website audit best practices6. UGC, influencer, and creator partnership frameworks7. Onboarding and managing creators for conversion and brand fit8. Navigating UK logistics, customs, and local expectations9. How to adapt brand voice and content for UK consumer10. UK cultural moments and how to plan campaigns around them11. Success stories (Drunk Elephant, Ralph Lauren, Coach) and why some US brands flop12. Digital-first approaches to brand building13. Upcoming trends—partnership ads, authentic content, and Gen Z consumers14. Supporting and growing as a female founder in e-commerceTimestamps00:00 Introduction to DTC POD and episode with Natalia Chappell01:18 Natalia's background: fashion, digital marketing, luxury brand experience03:26 Lessons learned building luxury and beauty e-commerce teams05:16 Becoming a female founder and launching Natalia Chappell & Co07:22 The type and scale of brands Natalia's agency works with09:07 Optimizing paid-to-organic mix for sustainable growth12:12 Data, analytics, and the importance of first-party data integrity13:33 Why understanding inventory and offer depth matters before scaling ads16:26 Building a marketing flywheel that feeds itself18:50 Audience segmentation, CRM, and conversion optimization20:08 Attribution modeling and keeping data integrations clean22:29 Organic growth: auditing website, SEO, landing pages, and reviews24:03 Content strategy: authentic UGC, influencers, and the UK market26:58 Equipping creators for conversion, not just reach29:25 Structuring affiliate and creator programs, commissioning vs. flat fees33:01 Logistics: Warehousing, customs, and UK delivery expectations36:54 Adapting voice, copy, and calendar to resonate in the UK38:34 Brand case studies: Drunk Elephant, Coach, Ralph Lauren41:09 Why some US brands struggle in the UK (Forever 21, etc.)44:21 Trends to watch: partnership ads, content authenticity, Gen Z targeting47:25 Where to find and connect with Natalia ChappellShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatalia Chappell - Founder of Natalia Chappell & Co.Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Zazie and Kristi are joined by Prof. Carri Westgarth to answer your questions about dog bites, how to avoid getting bitten by a dog, and what to do if you have been bitten by a dog.We talked about:Why dogs biteHow to use management to keep people safe from dogsHow to keep children safe from dog bitesWhat to do if a loose dog charges you How to regain trust if your own dog has bitten youThe difference between predatory behaviour and fear aggressionThe systemic factors that can make a difference to the prevalence of dog bites, and why education is only part of the answerWhy Breed Specific Legislation isn't the solution to dog bitesAnd more!Also mentioned in this episode:Dr. Sophia Yin's video with loose dogs (correction: it was in Australia) https://www.youtube.com/watch?v=Lhm36dDFrk4The Care for Reactive Dogs website https://careforreactivedogs.com/Zazie's email list. Sign up here: https://companionanimalpsychology.kit.com/a88e8d1a2aBooks by Prof. Carri Westgarth:The Happy Dog OwnerDog Bites: A Multidisciplinary Perspective (co-edited with Daniel Mills)Books by Zazie Todd PhD:Wag: The Science of Making Your Dog HappyBark! The Science of Helping Your Anxious, Fearful, or Reactive DogProfessor Carri Westgarth is Chair in Human-Animal Interaction at the University of Liverpool with a passion for understanding the relationships we have with our pets. With a background in animal behaviour and dog training she has trained in veterinary epidemiology and human public health. Her research interests focus on the implications of dog ownership for human health and wellbeing, but also how owner management of their dogs can impact dog welfare. Both quantitative and qualitative research methods are used to tackle her primary research questions of how to improve population health through the promotion of dog walking, and how to prevent dog bites. Her expertise on understanding and changing the behaviour of dog owners is sought by many organisations wishing to prevent dog bites and promote ‘responsible' dog owner behaviour, such as her work as a consultant for Royal Mail. She is also a Full Member of the Association of Pet Behaviour Counsellors and founder of Send us a text to say hello!Support the showAbout the co-hosts: Kristi Benson is an honours graduate of, and now on staff with, the prestigious Academy for Dog Trainers and has her PCBC-A from the Pet Professional Accreditation Board. She lives in beautiful northern British Columbia, where she helps dog guardians through online classes. She is also a northern anthropologist. Kristi Benson's website Facebook Zazie Todd, PhD, is the award-winning author of Bark! The Science of Helping Your Anxious, Fearful, or Reactive Dog, Wag: The Science of Making Your Dog Happy and Purr: The Science of Making Your Cat Happy. She is the creator of the popular blog, Companion Animal Psychology, and has a column at Psychology Today. She lives in Maple Ridge, BC, with her husband, a dog and a cat. Instagram BlueSky

The automotive industry's existential crisis continues, and Imogen Bhogal & Dan Caesar sift through the rubble. Toyota receives electric encouragement, the EU's resolve is tested by the businesses with the most to lose, and 'Big Short' investor eviscerates Tesla valuation.

The mission has begun! Callum Leslie needs one million views to gain a place in the official CBeebies Bedtime Stories studio, where the greats have been seated! If Greg can conjur up enough views on the existing CBeebies social video featuring Callum, his story might just make it onto the BBC iPlayer! Greg is adamant! But, will it happen? Plus, a special delivery arrives from the Royal Mail, Groom-to-be, Ben plays Yesterday's Quiz and Ali Plumb passes through with his Christmas movie recommendations! It's oh so very festive!

Allen, Joel, Rosemary, and Yolanda discuss Modvion’s €39M grant for wooden wind turbine towers, leading to a discussion about funding vs. engineering readiness in the wind industry. Plus they highlight Veolia’s blade recycling advances in PES Wind Magazine. And the Weather Guard team announces they’ll be in Edinburgh for the ORE Catapult Offshore Wind Supply Chain Spotlight! Register for Wind Energy O&M Australia 2026!Learn more about CICNDT! Sign up now for Uptime Tech News, our weekly email update on all things wind technology. This episode is sponsored by Weather Guard Lightning Tech. Learn more about Weather Guard’s StrikeTape Wind Turbine LPS retrofit. Follow the show on Facebook, YouTube, Twitter, Linkedin and visit Weather Guard on the web. And subscribe to Rosemary Barnes’ YouTube channel here. Have a question we can answer on the show? Email us! Allen Hall: A portion of the Weather Guard team. We’re headed to Scotland for the ORE Catapult Offshore Wind Supply Chain Spotlight, which is gonna happen on December 11th in Edinburgh. We’re gonna attend that and it’s gonna be a, a number of great offshore companies there. We’re hoping to interview a couple of them while we’re there. But Joel, this is a real opportunity, uh, for offshore companies in the UK to showcase what they can do and they can get on the Uptime Wind Energy Podcast. Joel Saxum: Of course. So we’re flying over the sixth and seventh there over the weekend. And we will be, uh, in Edinburgh, uh, on the eighth. So Monday morning through Thursday. Thursday and Thursday is the or E Catapult event. And yeah, we’re excited to see some of the companies that are gonna be there, interview some of them, get the, the picture, uh, of the uk um, supply chain, right? Because I think it’s a really cool event that they’re doing. I’d love to see other countries do that. I’d love to see the US do that. Um. Just say like, Hey, this is, these are the companies, the up and [00:01:00] comers and the, the people that are changing the game and, and kinda give them a platform to speak on. So we’re excited to do that. It’s gonna be a one day event. Um, love to see some people join us, but the other side of that thing is we’re gonna be over in Scotland. So we’re, well, we’ve got a couple meetings in Glasgow, a couple meetings in Borough. So if you are around the area, um, of course we’re linking up people on the uptime network, but, uh. If you’re around the area and you want to, you wanna chat anything wind, or maybe you got lightning protection problems, get ahold of us. ’cause we’ll be over there and, uh, happy to drop in and uh, share coffee with you. Allen Hall: It’s just part of Weather Guards and the Uptime Wind Energy Podcast outreach to the world. So we’re gonna be in Scotland for an entire week. We’re heading down to Melbourne, Australia for probably a couple of weeks while we’re down that way. And we will be somewhere near you over the next year probably. It’s a really good, uh, free service that we provide, is we want to highlight those businesses and those new technology ideas that need a little bit of exposure to grow. And that’s what the Uptime podcast is here to do. So join us [00:02:00] and if you want to reach out to us, you can reach us via LinkedIn, Allen Hall, Joel Saxon. We’ll respond to you and hopefully we can meet you in Speaker 3: Edinburgh. You’re listening to the Uptime Wind Energy Podcast, brought to you by build turbines.com. Learn, train, and be a part of the Clean Energy Revolution. Visit build turbines.com today. Now here’s your hosts, Alan Hall, Joel Saxon, Phil Totaro, and Rosemary Barnes. Allen Hall: Welcome to the Uptime Wind Energy Podcast. I’m your host, Alan Hall in the Queen city of Charlotte, North Carolina. Soon, the home of Maersk North America, I think we’re going to find out. And also the new Home of Scout, if you haven’t seen the little, what was formerly a MC little vehicle that’s gonna be made, well engineered in Charlotte and then built in South Carolina. So we’re looking forward to that. And with me as Yolanda Pone in Texas. Joel Saxons up in the great state of Wisconsin and Rosemary [00:03:00] Barnes is back in Australia. And there’s plenty of things to talk about this week, and I, I think our pre-recording discussion has centered on wooden wind turbines. And if everybody’s been following, um, mod Vion, they have received a 39.1 million Euro grant and they are making of all things. Wooden wind towers. So, uh, up in Sweden, there’s plenty of wood to make towers out of, out of it. And it’s a laminated process. And if, if you’ve looked online, I encourage everybody to go look online. It’s kind of an interesting technology they have where they’re layering wood together to build these towers sections. And so instead of using steel or other materials, concrete, you can make them outta wood. Uh, so the European Union is backing this, and as Joel has pointed out. This is not the only money they have received to develop this technology. Joel Saxum: Yeah. Back in 2020, they received a six [00:04:00] and a half million euro. Grant as well. And then they had some investment money come in, um, and it was in Swedish Knox. Okay. Or of course they’re in Sweden, so Makes sense. But that was a, a convertible note around 11, 12 million, uh, euros as well. So when you add this 39 million Euro grant on, you’re looking at about 55, 50 7 million euros in funding over the last five or six years for this company. Allen Hall: How does the European Union decide where to invest? These innovation funds at, Rosemary Barnes: you know, it’s interesting ’cause I visited MO when I was in Sweden a few months ago. I actually have a video, uh, about to come out hopefully next week. Um, about, yeah, I got a tour of their factory and, uh, interviewed one of their engineers who’s been with them like the whole time. Um, and I visited them just a few days after I visited C 12. I made a video about that as well. That’s a floating vertical axis wind turbine. C 12, just like four days after I visited them, they, um, received the [00:05:00] news that they had been awarded a similarly sized European grant. So, yeah, in the tens of millions, I can’t remember the exact number. And I was thinking, what would I do if I got, you know, 40 million euros, which is like nearly 80 million, I think Australian dollars. Like I could really come up with something major and develop it in that time. It’s not, they haven’t been given the money to come up with the right solution, right? They’ve been given the money for the solution that they already have. And I think that it’s really interesting that these European grants, it’s set up like that where they’re supporting, uh, assume that they’ve got a certain technology readiness level that you have to be at before that they will support you. And that kind of means that you’re locked in to a solution by the time that you’re at that point, right? Rewards only that kind of model where you have a charismatic person with a vision that they just pursue to the end. It does not reward getting the smart people who could find solutions to the real problems. It [00:06:00] doesn’t reward that because you, no one’s getting heaps of money, like $10 million early on to be like, here’s a problem, now find a solution and we’re going to. Fund that through the 10 things that you try that don’t end up working, no one is funding that, right? So all of that has to be done on the basis of your own pockets or the ability of your charisma to convince other people to support it. And I just think that it’s probably like. Not the right way to spend your, you know, if you’ve got like $500 million to spend to get the next big thing in wind energy, you shouldn’t be picking a bunch of companies that are tier L five. You should be getting the smartest people and giving them money to found a company and um, yeah, come up with solutions that way. Joel Saxum: Is it wooden? Wind turbine tower worth it. Rosemary Barnes: And ev everyone will have to have to watch my video. ’cause I asked, I asked quite in depth questions ’cause I went into it very, very skeptical thinking that this was a su sustainability play. And I’ve got two issues with that. Like, first of all, wind turbine tower is [00:07:00] not that unsustainable. I mean, wind turbines on average are paying back the energy that it took to make them in, you know, six months or so. But what was interesting is, you know, wood is a, a composite material, right? It’s got the, um. Fibers, cellulose fibers in a malignant matrix. It’s, it’s, it’s a composite material, just like fiberglass is. Why don’t we make fiberglass towers? I mean, it’s partly ’cause of the cost and it’s partly ’cause joining them is quite tricky as well. Um, and yeah, those are probably the, the main two things, but I’ve actually done a bit of work into it. If you could make a fiberglass tower, you could go. Way, way taller than you can with, with a steel tower, with, you know, transport constraints and whatever. So the wooden tower actually has a lot of the advantages that you would find if you had, were able to make a fiberglass tower. So they are expecting to be able to go taller, um, with, you know, they’re as constrained by transport because, you know, the fibers are all running this way. It’s fine to cut it, um, like longitudinally, um, slice it into pieces and join the all site. Doesn’t, um, [00:08:00] reduce the, the. The strength really. So there from that point of view, there’s something to it. If you can go taller, make it easier to go taller with towers, then that’s a real problem that needs a solution. There are other solutions. There’s like NARA Lift, you know the one just got bought by Ford Spanish company where they build a turbine on like a tiny tower and then slot pieces in underneath it to come up. That’s another great solution. Um, people are also looking at 3D printing concrete towers and thing, things like that. So it’s not like this wooden tower is the only way that we’re gonna be able to do that, but it’s a real problem with a plausible solution to it. So. I think that they’re ahead of many, many, many, many of this kind of company. Just just from that, that at least they’re solving a real problem. Allen Hall: Delamination and bottomline failures and blades are difficult problems to detect early. These hidden issues can cost you millions in repairs and lost energy [00:09:00] production. C-I-C-N-D-T are specialists to detect these critical flaws before they become expensive burdens. Their non-destructive test technology penetrates deep to blade materials to find voids and cracks. Traditional inspections, completely. Miss C-I-C-N-D-T Maps. Every critical defect delivers actionable reports and provides support to get your blades. Back in service. So visit cic ndt.com because catching blade problems early will save you millions. Is it the fact that founders in that sense can speak about problems and tell a story, which it feels like if you watch Shark Tank, this is sort of the Shark Tank wind energy connection. I always think it when you watch Shark Tank. Is someone who gets money there or what’s the equivalent? In the UK it’s called Dragon’s Den. There’s [00:10:00] a a certain personality type. Rosemary Barnes: How often am, am I saying? Are we all saying what we’ve got here is a solution looking for a problem? Like there’s a real disconnect between. Engineering a good solution and, um, that, that will work in the field versus fake it till you make it to attract investor money. I think it’s like this, this Silicon Valley like model where with software you kind of can fake it till you make it and it, you know, like update quickly, learn quickly. But with a hardware product as big as a wind turbine. You can’t, like if the engineering isn’t right, the product will never succeed. You can’t bluff your way through that. Um, the projects that are done, like with the right engineering can’t attract enough. Funds. So they, they fail before they ever prove it. But the ones that attract enough funds are doing it because they’re like, uh, designing for investors rather than to build a successful project. And so it’s like you’ve got these two alternatives, both of which are guaranteed to fail.[00:11:00] Um, I think that that’s the, like the biggest problem for how hard it is to get like legitimate innovation in energy Yolanda Padron: up. I feel like it’s almost like a, it should be a training. For engineers in school to be able to at least pretend like you can not care about the details as much, you know, for 20 minutes in the day or something. ’cause imagine how successful some of these projects could potentially be if you were at least for a meeting like par with. Those people who just have that personality type. Allen Hall: Not all engineers are gonna be founders of company and not all founders of company are gonna be engineers. And that has an influence on what the little tiny pool of people that can be able to do this where you’ve taken a very complicated problem, come up with a solution and being able to sell it or market it, which is even harder. You gotta market before you can sell it. [00:12:00] The engineering. Type person tends to wanna focus on the details, the of the product, not on the problem that someone is struggling with and what that means to that person. Here’s, I think where that line gets crossed, and you can do both, is that, that the engineers that are just. Focused, super focused on learn, learn, learn, learn, knowing what you do not have and going to get those skill sets because you don’t have to be the world’s best engineer, nor do you have to be the world’s best marketer, but you have to know enough to be dangerous and you as an engineer. Training I had in school was keep. Pounding, keep trying to learn more. And I, I feel like Rosemary’s in the same vein, right? So she’s always trying to learn more and that’s why she has her engineering with Rosie, uh, YouTube channel is because she’s constantly trying to pick up new things. But you also look at Rosemary. Oh, Rosemary, I don’t mind if I use you [00:13:00] as an example here, but you didn’t come out of, uh, Australian Elementary School, whatever that is, being a a, a really good speaker, like that’s something you’ve learned over time. You’ve been able to. Work in a very large company, you now, you’re in a very small company, the one that you own, and you’ve had to bridge that. And that means you have to know what the budgets are, what the money, where this money’s coming from. You have to sell to large corporations. You have to learn all those skills. That takes time, and each one of those skills you learn is extremely painful. So you have to have the resilience to say, you’re shooting arrows at me all the time. I’m not dead yet. I’m gonna keep moving forward because I could, I can see a way that I can make a business that produces a revenue that I can pay the mortgage with. Joel Saxum: That’s what it takes. Another, another side of this is, is if you’re trying to, to get, you’re getting to the point where you’re building a team out, right? I think it’s very [00:14:00] important for a founder to under, to understand their limitations at certain points in time. Because if you build a company and you’re just like, I like engineers, so I’m gonna build a company with five engineers and us six are gonna make something happen that may not be the best, you know, the best strategy if you’re gonna want like. I did, we used to do this thing, um, in a, in a company that I was a partner in where we had those, it’s a, basically like a spider graph, right? And you take, you answer all these questions and it ranks you on points of like, where you are for problem solving and where you are for the, you know, the big picture where you are for details. And then it overlays them all. So you look at your management team, you overlay ’em, what you wanna see is a perfect circle that you’ve filled every one of these. Areas, these silos with skills on your management team or on your execution team, or on your project team or whatever it may be. You can’t really Allen Hall: have an ego in a sense. The thing about starting a company is everybody is shooting Arrow, is that you, when you first go to a customer [00:15:00] that first time, they are gonna blow holes in you because you haven’t thought of all these different things that they consider to be very important. And you come out of it like, boy, yeah, yeah, I was not ready for that. Yes, Rosemary Barnes: but you’ve gotta want that. See that not as an insult to your ego, but as information that you need to, to grow. I think. ’cause I work a lot with startups as well as having one of my own. Um, and one thing that I do is I really, really early on screen them to figure out what kind of founder there are. ’cause there’s, there’s two kinds. There’s the one that wants to develop a significant product that will be successful in the world. And then there’s other ones who just love their idea and want to keep on working on it forever. And that second type, they don’t, they don’t want to learn anything wrong with their product. They don’t want to know about, um. You know, showstoppers because that’s gonna prevent them from doing what they love, which is working on this idea. So I only wanna work with the, the first kind, who would see a, being informed about a [00:16:00] showstopper for their project. They would see that as a real win. So that’s my always, my philosophy is just, uh, just gonna break it. What, whatever your idea is, I’m gonna do whatever I can to break it. Whether that’s physically or whether that’s commercially break the business case. You just throw everything you can at it intentionally. And with my own products too. You. Do everything you can to make it a failure. ’cause that’s how you learn how to make something that cannot fail, you know? And that’s what you need to succeed. It’s not enough to have an idea that, you know, like, like a lot of times with wind energy, you come up with something that might make be better, right? Than the status quo. So let’s think about, you know, um. Wind turbine. They’ve all got three blades. They all have a, um, the upwind facing rotor. You know, they’re, they’re very, very similar. There are all sorts of ideas that could be better. Right? That could be a better way to do it. You know, there’s different ways to make the, the blade maybe out of sailcloth instead of fiberglass. You can have two blades. Um, you can have a [00:17:00] downwind rotor. You can, like any, all of these ideas have been tried before, but being a little bit better is, is not. It’s not close, it’s not close to being enough like it is so far from, from being enough. It has to be so good that it can’t fail. That is the only way for you to overcome the, um, the gap that you have to what the status quo is. And so many people like, but my, you know, but my design is 1% more efficient. People could, you know, get all this amount extra. They, they’re not, that is not enough to get you over that massive hump between where you are now with an idea. What it would take to get people buying enough of it that it will ever reach its potential. That’s what people don’t see. Allen Hall: That’s exactly circling back what we’re talking about. The idea has to be a big improvement. Whatever it does. The wheel was a big improvement. The pencil was a big improvement. Paper was a big improvement. [00:18:00] Sliced bread, huge improvement. It just made your life easier. It has to be something that makes. Life easier, not just a little bit. And Rosemary is 100% right about this. It has to be a lot. So when, when I hear people in wind that are working in technology talk about a quarter percent, a half a percent, say 2%, that’s usually not enough to get somebody to react to it. It has to be a bigger number. Now, the two percents of the world. Incrementally, we will make the world better. Rosemary Barnes: It, it’s fine if it’s a, if it’s a small technology that will just fit in with a status quo without making anyone’s life harder than 2% is amazing. If it requires anyone to do anything different, then it is not close to enough. Allen Hall: Don’t miss the UK Offshore Wind Supply Chain Spotlight 2025 in Edinburg on December 11th. Over 550 delegates and 100 exhibitors will be at this game changing event. Connect with decision makers. Share your market ready innovations and secure the partnerships to accelerate your [00:19:00] growth. Register now and take your place at the center of the UK’s offshore Wind future. Just visit supply chain spotlight.co.uk and register today. So we have somebody on the other side of the table, which is Yolanda, who sees all the crazy people come up to ’em. If you’re sitting across the table from someone who wants to sell you a product, I, I can’t even think of what. To be selling you, honestly. ’cause there’s not a lot of, um, maybe, maybe they’re selling aerodynamic improvements. Maybe they’re selling some blade whizzbang thing or CMS system. Maybe CMS system. Can you suss that out? Can you just tell that this person is not locked in on reality? It’s, does that show up in a meeting? Yolanda Padron: Well, initially, a lot of times some people just won’t. They don’t care exactly what your problem is or what the, you know, a problem might be big, but it might [00:20:00] not have as big an impact on generation as the spend to fix it would be. Or a lot of times the, the problem that you may be seeing is just. You know, it, it’s a risk that you’ll, you’ll take because of the, the cost of the solution. I mean, if, if you have, if I have $2,000 budgeted to fix or deal with an issue and you’re offering me a solution for $45,000, I just can’t take it. You know? I mean, as great as you might sound and as much as you believe in your project, uh, on your product, you just can’t take it. And I think there’s some people who. Come to the table really caring about what the issue is and finding a solution together for the sake of the industry, as was weather guard and is. Uh, but there is also [00:21:00] just some, some teams who just really, really just want their product, who will come to an engineer and won’t even bring an engineer to the table, who will just not even care about testing. Their, their product in a, their an accredited facility. And we’ll say, I mean, I had people come to me in a sales pitch and then when I asked them for testing results, they would say, well, will you fund this testing? It’s like, no, I. I, I won’t, you’re, you’re selling me the product. Like I don’t, Rosemary Barnes: I don’t think you understand. I saw so many companies that that was their biggest failure. They couldn’t get real world testing and that, that’s why I know that weather guard and paddle load are like poised for at least once you have a good idea, you’re gonna be able to develop it. Because the testing is, the testing capability is built in and I definitely could get people to pay to test. [00:22:00] A product that I developed because I know exactly what their problem is. I know exactly how much it’s worth to them, and they know that I understand it better than than them even. So I think people don’t, um, like it’s a very wind specific thing, but it is so hard if you just come up with an idea and you don’t know anybody that, um, managers wind farms. It’s so hard to convince someone to put something like even to just allow you to put it on for free. That’s a really, really hard sell. Allen Hall: So what is the advice for. Small businesses that want to be large businesses that are, have wind products that they’re offering today, what are the steps they need to take to make it a reality? Rosemary Barnes: They need to understand the, the problem really well, or the problem that they’re. Potential customers had and they also needed to understand the other pain points in that person’s life. Because a lot of times I’ve seen people get so, um, kind of worked up that, yeah, they’ve got a business case on [00:23:00] paper that, you know, the company should, in theory, make way more money from having this product. They’re not having it, but people don’t have enough time. Um, it has to be. Solving, either solving a problem that is taking up their time already, and you will immediately take up less of their time with when your solution is, when they even start to implement your solution. It’s not enough that they do a year project and then they start to have their problem solved. Um, so either, yeah, it has to be so much better or it needs to be totally painless to implement it. That’s the, that’s the two, two options that you have. There isn’t a third option. Yolanda Padron: I think it’s really important to balance your humility. Uh, and just your ego a little bit. Of course, you need to be proud of your product and you want to believe in it and everything. Uh, but you need to be humble enough to listen to the person and listen to their issues and listen to maybe your product isn’t perfect and it needs some tweaks [00:24:00] and mower likely than not, it will need some tweaks. So just don’t. Continue going forward to something that just won’t work. Speaker 6: Australia’s wind farms are growing fast, but are your operations keeping up? Join us February 17th and 18th at Melbourne’s Pullman on the park for Wind energy ONM Australia 2026, where you’ll connect with the experts solving real problems in maintenance asset management. And OEM relations. Walk away with practical strategies to cut costs and boost uptime that you can use the moment you’re back on site. Register now at WMA 2020 six.com. Wind Energy o and M Australia is created by wind professionals for wind professionals because this industry needs solutions, not speeches. Allen Hall: So everybody’s preparing to go to Melbourne in February of 2026 for Woma [00:25:00] Wind Energy, o and m Australia and the promos have just hit LinkedIn. Everybody’s talking about it. We’re getting a, a quite a number of sponsors. Joel. We have a, a couple of sponsorship levels still available, but not many. Joel Saxum: Yeah, we are fresh out of round table sponsors. Um, we’ve still got a couple hanging out there for some. Receptions and lunches and things like that. But, uh, yeah, we’ve got, uh, a lot of our friends joining up, a lot of emails coming in to ask of can I get involved somehow? Um, which is great because to be honest with you, even if we don’t have a spot for an ex ex exhibitor spot or a sponsorship spot, getting to talk with people at an early engagement level is fantastic. But we’re, ’cause we’re finding more and more subject matter experts through these conversations as well. So we’re able to bring, if, if we can’t. Engage on a sponsorship level, fine. Still reach out because the, there might be a spot for you up on a panel as one of these people that can educate, uh, and share, uh, with the Australian wind industry Allen Hall: and as the promos are saying, Rosemary. We [00:26:00] want solutions, not speeches. So this whole event is about solution, solution solutions, right? Rosemary Barnes: And problems. Allen Hall: What kind of problems are we gonna talk about? Rosemary Barnes: I mean, I think that’s the, the interesting part is that it brings those two, two parts together. That’s what we’ve been talking about with technology development. That the, you know, the critical thing is to know, understand very well what your customers. Facing in terms of problems. And so this is the event where everybody is there to talk about exactly what problems they’re actually spending time on day to day. And those are the ones where, you know, it’s a much easier pathway to succeed. So if you’re a, a. Technology developer, you know, a company that has some new technologies, then this is the event to come to to make sure that you get that fit right. Allen Hall: And Woma 2026 will be held the 17th and 18th at the Pullman Hotel, which is in beautiful downtown Melbourne. And you need to be going online. Go to Woma 2026 WOMA, 2020 six.com. Get registered. There’s only 250 seats [00:27:00] available and a number of them have already been reserved. So it’s shrinking day by day. If you want to attend and you should attend, go ahead, register for the event. If you’re interested in sponsorship, you need to get a hold of Joel. And how do they do that? Joel Saxum: Uh, you can reach out to me on LinkedIn, um, pretty easy to find there. Uh, or send me a direct email. JOEL Do a xm. I have to say that out loud because. I gets confused a lot@wglightning.com, so Joel dot saxon@wglightning.com. Allen Hall: So go to Wilma. 2020 six.com and register today. This quarter is PES WIN Magazine, which has arrived via the Royal Mail. There are a number of great articles and uh, I was thumbing through it the other day and the article from Veolia, and we had Veolia on the podcast, uh, a couple of years ago on blade recycling. And there’s a number of, of cool things happening there. You know, Veolia was grinding down the blades and then using them, [00:28:00] uh, mixing them with, with cement. Reducing some of the coal and other energy forms that are used to, to make cement. And they were also using, uh, some of the fiber as fill. So that process, when they first started, we were talking to ’em. Then there’s been a lot of iterations to it. It’s like anything in recycling, the first go around is never easy. But Veolia has the. That wraps up another episode of the Uptime Wind Energy Podcast. Thanks for joining us as we explore the latest in wind energy technology and industry insights. If today’s discussion sparked any questions or ideas, we’d love to hear from you. Reach out to us on LinkedIn and don’t forget to subscribe so you never miss an episode. And if you. Found value in today’s conversation. Please leave us a review. It really helps other wind energy professionals discover the show and we’ll catch you here next week on the Uptime Wind Energy [00:29:00] Podcast.

Ian McKnight is a long-time asset management CIO who currently holds a portfolio of roles, including as Chief Investment Officer of Tontine Trust, Senior Adviser of Cartwright, Hineni Capital and Giants Shoulders Capital as well as a series of other roles. He previously was Chief Investment Officer at Royal Mail for over 13 years.    Our conversation starts with Ian's start as an actuary and how he found himself gravitating towards pensions – his affinity for working with people and problem solving made him a natural fit. We discuss some of his core investment beliefs including how to take calculated risks, and use examples of some of the innovative strategies he employed while CIO at Royal Mail. We discuss how government regulation (and attitude to risk) can hamstring investment opportunities and what can be done to avert this. Ian explains Tontine Trust's potential to disrupt the annuity market by offering income for life with better returns. Ian also stressed the importance of networking, mentorship, and entrepreneurial spirit, advocating for a cultural shift in the UK to foster innovation and risk-taking.Series 5 of 2025 is kindly sponsored by Diamond Hill. Diamond Hill invests on behalf of clients through a shared commitment to its valuation-driven investment principles, long-term perspective, capacity discipline and client alignment. An independent active asset manager with significant employee ownership, Diamond Hill's investment strategies include differentiated US and non-US equity, alternative long-short equity and fixed income.

The crew discusses LM Wind Power's dramatic layoff of 60% of remaining Danish staff, dropping from 90 to just 31 workers. What does this mean for thousands of wind farms with LM blades? Is government intervention possible? Who might acquire the struggling blade manufacturer? Plus, a preview of the Wind Energy O&M Australia 2026 conference in Melbourne this February. Learn more about CICNDT!Register for ORE Catapult's UK Offshore Wind Supply Chain Spotlight! Sign up now for Uptime Tech News, our weekly email update on all things wind technology. This episode is sponsored by Weather Guard Lightning Tech. Learn more about Weather Guard's StrikeTape Wind Turbine LPS retrofit. Follow the show on Facebook, YouTube, Twitter, Linkedin and visit Weather Guard on the web. And subscribe to Rosemary Barnes' YouTube channel here. Have a question we can answer on the show? Email us!  If you haven't downloaded your latest edition of PES Wind Magazine, now's the time issue four for 2025. It's the last issue for 2025 is out and I just received mine in the Royal Mail. I had a brief time to review some of the articles inside of this issue. Tremendous content, uh, for the end of the year. Uh, you wanna sit down and take a good long read. There's plenty of articles that affect what you're doing in your wind business, so it's been a few moments. Go to peswind.com Download your free copy and read it today. You're listening to the Uptime Wind Energy Podcast, brought to you by build turbines.com. Learn, train, and be a part of the Clean Energy Revolution. Visit build turbines.com today. Now here's your hosts, Alan Hall, Joel Saxon, Phil Totaro, and Rosemary Barnes. Welcome to the Uptime Wind Energy [00:01:00]Podcast. I'm your host, Alan Hall in the Queen city of Charlotte, North Carolina. I've got Yolanda Padron in Texas. Joel Saxon up in Wisconsin and Rosemary Barnes down under in Australia, and it has been a, a really odd Newsweek. There is a slow down happening in wind. Latest news from Ella Wind Power is they're gonna lay off about 60% of their staff in Denmark. They've only have about 90 employees there at the moment. Which is a dramatic reduction of what that company once was. Uh, so they're planning to lay off about 59 of the 90 workers that are still there. Uh, the Danish media is reporting. There's a lot of Danish media reporting on this at the moment. Uh, there's a letter that was put out by Ellen Windpower and it discusses that customers have canceled orders and are moving, uh, their blade production to internal factories. And I, I assume. That's a [00:02:00] GE slash Siemens effort that is happening, uh, that's affecting lm and customers are willing to pay prices that make it possible to run the LM business profitably. Uh, the company has also abandoned all efforts on large blades because I, I assume just because they don't see a future in it for the time being now, everybody is wondering. How GE Renova is involved in this because they still do own LM wind power. It does seem like there's two pieces to LM at the minute. One that serves GE Renova and then the another portion of the company that's just serving outside customers. Uh, so far, if, if you look at what GE Renova paid for the company and what revenue has been brought in, GE Renova has lost about 8.3 billion croner, which is a little over a billion dollars since buying the company in 2017. So it's never really been. Hugely profitable over that time. And remember a few months ago, maybe a month ago now, or two months ago, the CEO of LM [00:03:00] Windpower left the company. Uh, and I now everyone, I'm not sure what the future is for LM Windpower, uh, because it's, it has really dramatically shrunk. It's down to what, like 3000 total employees? I think they were up at one point to a little over when Rosie was there, about 14,000 employees. What has happened? Maybe Rosemary, you should start since you were working there at one point.  Rosemary Barnes: Yeah, I dunno. It always makes me really sad and there's still a few people that I used to work with that were there when I went to Denmark in May and caught up with a bunch of, um, my old colleagues and most of them had moved on because a lot of firing had already happened by that point. But there were still a few there, but the mood was pretty despondent and I think that they guessed that this was coming. But I just find it really hard to see how with the number, just the pure number of people that are left there. I, I find it really hard to see how they can even support what they've still [00:04:00] got in the field. Um. Let alone like obviously they cut way back on manufacturing. Okay. Cut Way back on developing new products. Okay. But you still do need some capabilities to work through warranty claims and um, you know, and any kind of serial issues. Yeah, I would be worried about things like, um, you know, from time to time you need a new, a new blade or a new set of blades produced. Maybe a lot of them, you know, if you discover an issue, there's a serial defect that doesn't, um, become obvious until 10 years into the turbine's lifetime. You might need to replace a whole bunch of blades and are you gonna be able to, like, what's, what is gonna happen to this huge number of assets that are out there with LM blades on there? Uh, I, yeah, I, I would really like to see some announcements about what they're keeping, you know, what functionality they're planning to keep and what they're planning to excise.  Joel Saxum: But I mean, at the end of the day, if it's, if [00:05:00] the business is not profitable to run that they have no. Legal standing to have to stay open? Rosemary Barnes: No, no, of course not. We all know that there, there's, you know, especially like you go through California, there's all sorts of coast turbines there that nobody knows how to maintain them anymore. Right. And, um, yeah, and, and around there was one in, um, in Texas as well with some weird kind of gearbox. I can't remember what exactly, but yeah, like the company went bankrupt, no one knew what to do with them, so they just, you know, like fell into disrepair and couldn't be used anymore. 'cause if you can't. Operate them safely, then you can't let no one, the government is not gonna let you just, you know, just. Try your luck, operate them until rotors start flying off. You know, like that's not really how it works. So yeah, I do think that like you, you can't just stay silent about, um, what you expect to happen because you know, like maybe I have just done some, a bit of catastrophizing and, you know, finding worst case scenarios, but that is where your mind naturally goes. And the absence of information about what you can expect, [00:06:00] then that's what. People are naturally gonna do what I've just done and just think through, oh, you know, what, what could this mean for me? It might be really bad. So, um, yeah, it is a little bit, a little bit interesting.  Allen Hall: Delamination and bottom line, failures and blades are difficult problems to detect early. These hidden issues can cost you millions in repairs and lost energy production. C-I-C-N-D-T are specialists to detect these critical flaws before they become expensive burdens. Their non-destructive test technology penetrates deep to blade materials to find voids and cracks. Traditional inspections, completely. Miss C-I-C-N-D-T Maps. Every critical defect delivers actionable reports and provides support to get your blades. Back in service, so visit cic ndt.com because catching blade problems early will save you millions. Yolanda, what are asset managers [00:07:00] thinking about the LM changes as they proceed with orders and think about managing their LM Blade fleet over the next couple of years, knowing that LM is getting much smaller Quicker? Yolanda Padron: Yeah, and this all comes at a time when. A lot of projects are reaching the end of the full service agreements that they had with some of these OEMs, right? So you already know that your risk profile is increasing. You already know. I mean, like Rosie, you said worst case scenario, you have a few years left before you don't know what to do with some of the issues that are being presented. Uh, because you don't count with that first line of support that you typically would in this industry. It's really important to be able to get a good mix of the technical and the commercial. Right? We've all seen it, and of course, we're all a little bit biased because we're all engineers, right? So we, to us it makes a lot of sense to go over the engineering route. But the pendulum swung, swung so [00:08:00] far towards the commercial for Ella, the ge, that it just, it. They were always thinking about, or it seemed from an outsider's point of view, right, that they were always thinking about, how can I get the easiest dollar today without really thinking about, okay, five 10 steps in the future, what's going to happen to my business model? Like, will this be sustainable? It did Just, I don't know, it seems to me like just letting go of so many engineers and just going, I know Rosie, you mentioned a couple of podcasts ago about how they just kept on going from like Gen A to Gen B, to Gen C, D, and then it just, without really solving any problems initially. Like, it, it, it was just. It's difficult for me to think that nobody in those leadership positions thought about what was gonna happen in the [00:09:00]future.  Rosemary Barnes: Yeah. I think it was about day-to-day survival. 'cause I was definitely there like saying, you know, there's too many, um, technical problems that Yeah. When I was saying that a hundred, a hundred of versions of me were all saying that, a lot of us were saying it. Just in the cafeteria amongst ourselves. And a lot of us, uh, you know,

On Nick Ferrari at Breakfast:Israel receives bodies of four more hostages, as US President says Hamas must disarm or be disarmed.Royal Mail is fined £21m by Ofcom for missing first and second class mail delivery targets.Watchdog suggests vets should publish prices and cap prescription costs, as pet owners are ripped off by excessive bills from big chains.All this and more coming up on Nick Ferrari: The Whole Show Podcast.

Hey everyone and welcome back to another episode of Unseen Incidents. This week we're answering a listener question on the new players making the biggest impact so far this season, and who we think will prove the most important additions by May. We dig into Jack Grealish and a new superstar goalkeeper, examine Xabi Alonso's work with Real Madrid and the next stage of the project, and get into Martin Zubimendi's part in making an already amazing Arsenal defence stupendous, as well as his role in the team's new attacking set-up. Then we make another entry in the Burn Book, this week talking One Battle After Another, the Royal Mail, and Pete's trip to Sevilla. Thanks for listening, and please consider signing up for our Patreon, where this week we ask whether Mohamed Salah has finally lost his juice. Find us at patreon.com/patrickvs

UK correspondent Lucy Thomson spoke to Lisa Owen about Sir Keir Starmer's Labour Party Conference speech, the Royal Mail's response to increasing demand for parcel delivery and a Ryanair flight that was diverted due to rowdy behaviour from a stag do onboard.

Did the "heist of the century" really happen the way the robbers say it did? In the summer of 1963, a gang of masked robbers executed a daring plan to intercept a Royal Mail train carrying millions of pounds in cash. But the robbery itself was just the beginning - what came after - the most wanted men on the run, the jailbreak, the betrayals, fake identities, the surreptitious flights to Latin America and the manhunt across continents - the audacity of it all captured the public's imagination for decades.Joining Dan is the author of 'The Great Train Robbery: Crime of the Century', Nick Russell-Pavier, who recounts the story of the robbery itself, as well as Colin Mackenzie, who secured one of the scoops of the century when he tracked down train robber Ronnie Biggs in Brazil.Produced by Mariana Des Forges, edited and sound designed by Dougal Patmore.Join Dan and the team for a special LIVE recording of Dan Snow's History Hit on Friday, 12th September 2025! To celebrate 10 years of the podcast, Dan is putting on a special show of signature storytelling, never-before-heard anecdotes from his often stranger-than-fiction career, as well as answering the burning questions you've always wanted to ask!Get tickets here, before they sell out: https://www.kingsplace.co.uk/whats-on/words/dan-snows-history-hit/We'd love to hear your feedback - you can take part in our podcast survey here: https://insights.historyhit.com/history-hit-podcast-always-on.You can also email the podcast directly at ds.hh@historyhit.com.