Trendwatch Podcast

The Innovate By Day team weighs in on showrunner engagement, the dialogue between fans and writers' rooms, and why we still think being part of the conversation is a good thing.

The Innovate By Day podcast crew discusses fan reactions to sponsored content and the balance between of creating compelling original content creation and making a living.

Star Wars: The Force Awakens is mere days away and the hype couldn’t be more palpable. The past year has been rife with merchandise, advertising, and promotion of every conceivable kind. Whether it’s Chewbacca on a jar of Coffee-Mate or an RC BB8 droid you can buy your kids for Christmas, there’s a good chance that something in your home is branded by Star Wars.

Kids on Social: the pressure to conform, to post only the perfect picture, to comment and respond in just the right way. Team IBD talks about teens and the difference between public persona and private life. Are they living Mean Girls 2.0? Is social media contributing to Fear of Missing Out (FOMO)? Are we providing a positive or negative influence for our kids in the way WE use social media? The multigenerational team of specialists at IBD weigh in.

The team talks about the Paris crisis, how the world has responded, and how social media now plays a key role in spreading news, helping people find out about their loved ones, and the dark side of Crisis FOMO.

Fact, Meet Fiction When elements of the story world creep into the “real" world for marketing purposes, we call it in-world marketing. But is it always the best choice for your project? When should you (or shouldn’t you) bring your brand out of the fictional world and into the real one? Innovate By Day’s team of social media specialists tackle this topic (as always, in less than 30 minutes) to give you the high-level on in-world marketing, from Yogi Bear to Ruby Skye P.I. to Cloverfield, The Hunger Games, and Jurassic World. The podcast team bids a fond farewell to Drew, who is leaving us for an extended trip to the southern hemisphere; and our usual roundup of cool apps and things we like.