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Welcome back to the Creative Capital Podcast with Josh Ferrari! This No-Limit Minute Segment is Part 2 of a multi-part series about buying your first multifamily deal. I am going to take you through the step-by-step process of acquiring your first multifamily deal and share all the things you need to know before starting your journey. In this episode, I will talk about everything you need to know about writing and submitting an LOI or letter of intent. I will share all the items that should be included in your LOI and the things you should consider before preparing it. I will also talk about negotiating an LOI and the importance of having partners throughout the whole process. Listen in! [00:01 - 13:02] What You Should Know Before Writing Your LOI What is an LOI? Why it's important to get your boots on the ground Your partners need to have the ability to raise money Asking for early access to the property and documents Reviewing the flood map [13:03 - 33:15] What to Include in Your LOI Seller's current insurance policy and title commitment Surveys and existing leases Current and past capital expenditures Architectural/engineering feasibility studies Phase 1 report Real estate taxes and insurance bills Active service agreements Why it's important to keep occupancy rate at 90% [33:16 - 44:11] Negotiating an LOI Stick to your original offer as much as possible Explain your offer Priming the attorney before the LOI becomes official The importance of having partners Engage with your insurance broker Be a great steward of the investors' money Key Quotes: “You want to try to include as many things as possible in the LOI that you're going to include in the PSA because it's going to keep things very simple. It's going to keep things very honest and open, and everyone's going to be on the same page moving into the transaction. Hopefully, you can try to mitigate as few as possible surprises as you move into submitting this LOI and going through this process.” - Josh Ferrari “When we're doing this due diligence, I'm not only doing this for me and my name's sake and making sure that I feel comfortable with buying this particular asset and managing this asset in perpetuity or the next couple of years, but it's also for the investors. You're doing all this so that they can have a solid investment to buy.” - Josh Ferrari You can reach and connect with me on Facebook, LinkedIn, Instagram, and Youtube You can also email me at Joshferrari901@gmail.com For more information about Ferrari Capital visit us on our website https://www.ferraricapital.com SUBSCRIBE to this podcast for more episodes on how to create your own future through smart and lucrative investments. LEAVE A 5-STAR REVIEW and share this podcast with someone you know who wants to experience massive growth and success in their business. Listen to our previous episodes here
“It felt like the air itself was devoid of hope…It felt like I was in a tomb, and that I was dying alongside Anya with every breath that she was dying.” Producers: Whit Missildine, Andrew WaitsEpisode Summary: A nurse begins shepherding disabled orphans from Eastern Europe to the US, but on one of the trips home, everything falls apart. Website for Andrew Waits: www.andrdewwaits.com Social Media: Instagram: @actuallyhappeningWebsite: www.thisisactuallyhappening.com Content/Trigger Warnings: children in dangerous conditions, child near death, graphic medical imagery, graphic violence, sexual assault, explicit languageWondery Plus: All episodes of the show prior to episode #130 are now part of the Wondery Plus premium service. To access the full catalog of episodes, and get all episodes ad free, sign up for Wondery Plus at https://wondery.com/plusEpisode Sponsors: BetterHelp: betterhelp.com/happening; The Zebra: thezebra.com/happening; Lending TreeSupport the Show: Support The Show on Patreon https://www.patreon.com/happening Engage with the Community: Join the This Is Actually Happening Discussion Group on Facebook: https://www.facebook.com/groups/201783687561039/ Shop at the Store: The This Is Actually Happening online store is now officially open. Follow this link: https://www.thisisactuallyhappening.com/shop to access branded t-shirts, posters, stickers and more from the shop. Intro Music: "Illabye" – TipperMusic Bed: “Uncertain Outcomes/Embers” – SkyeVoyager https://linktr.ee/SkyeVoyager ServicesIf you or someone you know is struggling with the effects of trauma or mental illness, please refer to the following resources. National Suicide Prevention Lifeline: 1-800-273-8255 National Alliance on Mental Illness: 1-800-950-6264National Sexual Assault Hotline (RAINN): 1-800-656-HOPE (4673)Crisis Text Line: Within the US, text HOME to 741741See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Some of the earliest documented instances of health misinformation occurred as early as the 1930s. So it's not as recent of a phenomenon as you may think. Obviously, social media has made the speed and prevalence of health misinformation and disinformation much worse. It started with cancer misinformation, but now we are dealing with vaccine misinformation and of course, the battle field is social media. All of the medical and technological advances we have made as a first world country don't make a difference if we can't overcome the health disinformation that is prevalent on social media. Today's guest is Dr. Tara Sell. Dr. Sell is an Assistant Professor in the Department of Environmental Health and Engineering and a Senior Associate at the Johns Hopkins Center for Health Security at the Johns Hopkins Bloomberg School of Public Health. She conducts research to develop a greater understanding of potentially large-scale health events such as disease outbreaks, bioterrorism, natural disasters, or radiological/nuclear events. Dr. Sell's work focuses on improving public health policy and practice in order to reduce the health impacts of disasters and terrorism. She works on qualitative and quantitative research analyses and uses this research to assist in the development of strategy and policy recommendations. Her primary research interests include biosecurity and biodefense, public health preparedness, emerging infectious disease, federal funding and budgeting, and nuclear preparedness policy and practice. She also serves as an Associate Editor of the peer-reviewed journal Health Security (formerly Biosecurity and Bioterrorism). How to Discern the Truth Determining how true information that you share on social media is can be confusing. Disinformation is designed to look like accurate information and is more easily shareable that you realize. As a society, we have to do 2 things: We need to hold policy makers accountable to the truth and to come up with solutions to address the disinformation. We have to have a national strategy that controls the spread and sources of misinformation and a system to promote good information, increase public resiliency to misinformation and bring all of the stakeholders together. Identifying Misinformation Needs to be a Top Priority Misinformation is intentionally designed to play on your emotions, and be so compelling that you will also want to share it. We need to have a unified effort to show people the tactics that are being used to make us an unwitting accomplice in the spread of misinformation. There are online fact checking tools that simply aren't used enough. Additionally, when misinformation is prevalent, there isn't a cohesive strategy to help us share the truth as a countermeasure to the misinformation. Better digital literacy will go a long way in helping combat misinformation. Government Skepticism One thing that is hindering the adoption of the safe and effective vaccines, is the general distrust of the government. It's not good for the government to be playing the role as the arbiter of truth in these situations. The government needs to be more transparent and bring together different agencies and address misinformation from a public health perspective, but it also needs to bleed into the national security side of government. We need a national strategy to confront health misinformation across the spectrum, so that it can more easily be identified and stamped out. Being Caught In the Middle With Friends and Family Many people are dreading the potential confrontations that may happen at the Thanksgiving table over the medical misinformation on the different sides of the political arguments. If you find yourself in this situation, Tara advises: Engage respectfully. No one will be convinced of the truth if they are dismissed or ridiculed. Connect over shared values. Everyone wants their children and their families to be safe. Talk about the tactics used to spread misinformation and your experience with it. Discuss alternative explanations for the conspiracy theories and use information sources that people will accept. Provide trusted sources for information that are not the CDC or WHO since they have become targets. Use Johns Hopkins or other reputable medical sources. Enlist the help of trusted family members. The High Cost of Misinformation Tara's organization did an analysis of what the actual misinformation is costing us, as medical misinformation has been declared a public health emergency. If 5% of non-vaccination is caused by medical misinformation, that leads to a cost of $50M in harm each day of a non-Delta surge environment. It would be even bigger during the Delta surge or if that non-vaccination number due to misinformation is higher. If it's 30% then that number increases to a cost of $300M dollars per day. Who Is It Costing? The cost of misinformation is spread out across sectors, but where ever there are people bearing more of the burden for misinformation, the associated costs are also concentrated there. What Can You Do? We have to face the fact that health related misinformation is going to be with us for a while. We aren't just going to be done with it when the pandemic is over. New targets will emerge. We have to make investments in solutions for health misinformation. We have to work on our own resilience. Encourage friends and family to be more resilient to misinformation as well. Resources: Connect with Tara on Twitter @skirkell Chamber of Progress Website Johns Hopkins Bloomberg School of Public Health
Mail bag session leading up to some hit & miss moments. Make sure to subscribe, rate, and post a review on iTunes whenever you get the chance. Engage with the podcast by emailing us at RealFifthHour@gmail.com Follow Ben on Twitter @BenMaller and on Instagram @BenMallerOnFOX David is on Twitter @DavidJGascon and Instagram @DaveGascon Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Mail bag session leading up to some hit & miss moments. Make sure to subscribe, rate, and post a review on iTunes whenever you get the chance. Engage with the podcast by emailing us at RealFifthHour@gmail.com Follow Ben on Twitter @BenMaller and on Instagram @BenMallerOnFOX David is on Twitter @DavidJGascon and Instagram @DaveGascon Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Many tech workers are struggling with the repetitive effects of the COVID pandemic (work from home, constant video calls, longer hours, etc.). But there's never been a better time to explore new ways to be a “maker”. SHOW: 560CLOUD NEWS OF THE WEEK - http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST - "CLOUDCAST BASICS"SHOW SPONSORS:CBT Nuggets: Expert IT Training for individuals and teamsSign up for a CBT Nuggets Free Learner account phoenixNAP websitephoenixNAP Bare Metal Cloud PlatformSHOW NOTES:Apple launches the M1 Pro laptopThis is an acknowledgement of the growth of the creator economy (via @RFFlores)Tech workers are leaving their jobs at higher rates. What to do in 2022? (via @cra) CREATIVITY GETS THE BRAIN ENGAGEDWe (The Cloudcast) frequently discuss the need to have a “learning mindset” in the IT industry, since the only constant is changing technologies. But learning requires a specific time commitment and a specific type of mind engagement. It's important, but at times can feel very mentally draining. Finding a way to be creative, to be a “maker”, can be a good balance to learning. MAKERS FIND, ENGAGE and EXPAND via COMMUNITIESOne of the reasons we keep doing The Cloudcast is that it gives us a creative outlet to directly make something. Making something gives you a chance to get feedback. It gives you a chance to succeed or fail. Makers tend to seek out other makes, to share experiences, to bond, to create new ideas. These communities tend to be more positive than online forums (e.g. Reddit, HN, etc.) which tend to trend towards negativity and complaints. The tools to be a digital creator are more available and more powerful than ever. Our friend Rodrigo Flores had a good Twitter thread this week about the new Apple Mac M1 Pro and how it's tailored for the (digital) creator economy. I've been reading a book, The Making of Bandon Dunes, about the history behind the creation of that resort in Oregon. Part of that reading is history, part of it is learning, and part of it is seeing how other creators think about their dreams, their opportunities and their ambitions. And how they overcame challenges. FEEDBACK?Email: show at the cloudcast dot netTwitter: @thecloudcastnet
Ben gives you a Life of Maller update on a close call in line at the Dodger Stadium snack bar. His Costco walk of shame and the E-Mail showcase of the weekend. But wait there's more. Make sure to subscribe, rate, and post a review on iTunes whenever you get the chance. Engage with the podcast by emailing us at RealFifthHour@gmail.com Follow Ben on Twitter @BenMaller and on Instagram @BenMallerOnFOX David is on Twitter @DavidJGascon and Instagram @DaveGascon Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Ben gives you a Life of Maller update on a close call in line at the Dodger Stadium snack bar. His Costco walk of shame and the E-Mail showcase of the weekend. But wait there's more. Make sure to subscribe, rate, and post a review on iTunes whenever you get the chance. Engage with the podcast by emailing us at RealFifthHour@gmail.com Follow Ben on Twitter @BenMaller and on Instagram @BenMallerOnFOX David is on Twitter @DavidJGascon and Instagram @DaveGascon Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
EPISODE SPONSORThis episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. See acast.com/privacy for privacy and opt-out information.
Big Ben catches up with one of his favorite people from FSR past, Jake Warner, who worked on the Ben Maller Show multiple times over the years stops by the podcast. He is currently working at Podcast One and as engineer for the NBA's LA Clippers and NHL's LA Kings radio broadcasts. Jake tells broadcasting war stories about the time with the Dodgers when Vin Scully helped save his life, teaching ESPN's Stephen A. Smith about the art of radio and much more. Make sure to subscribe, rate, and post a review on iTunes whenever you get the chance. Engage with the podcast by emailing us at RealFifthHour@gmail.com Follow Ben on Twitter @BenMaller and on Instagram @BenMallerOnFOX David is on Twitter @DavidJGascon and Instagram @DaveGascon Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Big Ben catches up with one of his favorite people from FSR past, Jake Warner, who worked on the Ben Maller Show multiple times over the years stops by the podcast. He is currently working at Podcast One and as engineer for the NBA's LA Clippers and NHL's LA Kings radio broadcasts. Jake tells broadcasting war stories about the time with the Dodgers when Vin Scully helped save his life, teaching ESPN's Stephen A. Smith about the art of radio and much more. Make sure to subscribe, rate, and post a review on iTunes whenever you get the chance. Engage with the podcast by emailing us at RealFifthHour@gmail.com Follow Ben on Twitter @BenMaller and on Instagram @BenMallerOnFOX David is on Twitter @DavidJGascon and Instagram @DaveGascon Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Links from Today’s Show: Psalm 17: https://www.biblegateway.com/passage/?search=psalm+17&version=KJV Psalm 35: https://www.biblegateway.com/passage/?search=psalm+35&version=KJV Steve Quayle on Health Ranger Report: https://www.brighteon.com/33f86048-a9e3-46da-93de-0d21c9f1155c 6.66 Billion shots: https://www.youtube.com/watch?v=Ot4g_Cuj_QY Coach’s Commentary on News with Views: https://newswithviews.com/todays-american-church-is-spiritually-impotent/ Coach’s Commentary on CoachDaveLIVE.com: https://coachdavelive.com/weekly-word/the-american-church-is-broken Kansas City Star […]
The Pick-Up Line is a weekly call-in show focused on dating, relationships, and sex! If you are looking to a break from normal atheist content, then this is the show for you! Thursdays @ 9:00 PM CDT Want to call the show? - Use your ☎ and call - 951-364-2430 (951-ENGAGE-0) - Use your
This week on Engage(d) Podcast, Seth sits down with our friend Douglas Wilson, a Pastor, author, Theologian, Podcaster and SO much more in Moscow, Idaho. Today we talk about the state of our nation, the state of the Church, politics, evangelism, apologetics and MUCH, MUCH MORE! To find out more about Pastor Douglas Wilson, please visit: https://dougwils.comhttps://twitter.com/douglaswils?lang=enhttps://www.desiringgod.org/authors/douglas-wilson Links
In this week's episode of the hit NBC television show "Las Vegas," Mitch gets his hand caught in his own penis, Monica wants to fire someone for doing his job while wallpapering over her serial sexual harassments, and Ed and Mike struggle with the time dilation problems that have plagued your boys for the entire run of the show. Speaking of your hosts, they struggle with terrible puns, jokes about sex acts with cremated ashes that get left on the edit bay floor, and flipping a coin. So pretty much par for the course for those jokers. Engage with us on Twitter @MontecitoPod and use the hashtag #LasVegas4Peacock. Or email us at podatthemontecito@gmail.com. Or harvest DNA from a mosquito that bit a carrier pigeon and then got preserved an amber, breed carrier pigeons, and send us a carrier pigeon. What we're saying is, you have options.™
Resources mentioned in this episode: Whose Justice, Which Rationality? by Alasdair MacIntyreDark Night of the Soul by St John of the CrossThe icon “Trinity” by Andrei RublevThe Pursuit of God by A. W. TozerPsalm 63The Practice of the Presence of God...
Check out this exclusive sneak peek into our conversation with author and theologian Russell Moore. Subscribe today to make sure you catch every episode of Equip & Engage!
How do you approach essay, poetry, book clubs, and digital composition? If we reimagine our approach to these four areas we can open the door to more engaged, connected, and challenging learning. I'm Brett from Heinemann and that is the focus of authors Penny Kittle and Kelly's Gallagher's newest book 4 Essential Studies: Beliefs and Practices to Reclaim Student Agency.Penny and Kelly extend their work in 180 Days: Two Teachers and the Quest to Engage and Empower Adolescents by taking a deep dive into these four essential studies: Essay, Poetry, Book Clubs and Digital Composition. Their aim is to move beyond compliance and formula, and to develop students' agency, independence, and decision-making skills. Penny and Kelly write that these four practices, have the power to transform students' relationship with literacy—and truly prepare them for the more demanding work of college.Hosting today's conversation with Penny and Kelly is their editor and colleague, Tom Newkirk. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Seeking more ways to Amplify Your Business? Take our free Amplified Assessment to see how your business stacks up and receive tips to improve your score at: https://growthamplifiers.com/amplified Joel Schwartzberg is a leadership communications coach whose clients include American Express, Blue Cross Blue Shield, State Farm Insurance, the Brennan Center for Justice, and Comedy Central. He is the senior director of strategic and executive communications for a major national nonprofit and previously held senior-level communication and editorial positions with Time Inc., PBS, and Nickelodeon. Schwartzberg's articles on effective communication have appeared in Fast Company, Harvard Business Review, and Toastmaster magazine, and he's a sought-after business and communications podcast guest and conference speaker. He is the author of Get to the Point! Sharpen Your Message and Make Your Words Matter, which Seth Godin calls “a manifesto for giving talks that make a difference,” and The Language of Leadership: How to Engage and Inspire Your Team (Berrett-Koehler Publishers; July 13, 2021), which Kevin Eikenberry says “will make your communication more purposeful, meaningful, and inspirational.” Learn more at joelschwartzberg.net. What You'll Learn: THE IDEA: If you're in a leadership role today, you surely didn't get there by accident. You have vision. You're confident. And you're ready to offer support and lightning-quick responses. But if you don't effectively communicate these qualities to your people, how will they know you embody them? Frankly, they won't. THE WHY: Despite leaders giving themselves gold stars in communication, only 13% of U.S. employees say their leaders communicate well, according to Gallup research. And that's a colossal problem: 93% of workers surveyed by the Brunswick Group report that “leadership that communicates directly and transparently” is what keeps them on the job, bested only by pay and the ability to move up. THE ACTION: You'll learn 3 simple words that quickly reveal if you're getting your point across Learn more at joelschwartzberg.net
Do you have that natural charisma to gather people around and still not able to convert them to business opportunities? Listen in to Adam as he talks about how the importance of engaging your audience after conducting events for your individual and business growth. Make sure you get to the end of the episode as Adam announces a really great opportunity for those who want to scale their business and grow exponentially! For those who are curious, check us out: Website: www.geniusloanofficer.com FB: https://www.facebook.com/geniusloanofficer/ IG: https://www.instagram.com/geniusloanofficer/ YT: https://www.youtube.com/channel/UCPfw7685G-Me5oUZGOiAKAw Tiktok: https://www.tiktok.com/@geniusloanofficer
It was great to have Jeff back on the pod! But first, Producer Rachel gives some updates on TWIST Founder Meetups (01:54) and Jason talks a bit about Oculus (14:12). Then, Jeff Lawson from Twilio joins (24:42) to discuss their new mission to build the leading customer engagement platform, the launch of their new product Twilio Engage, lessons from scaling & their big acquisitions, San Francisco and more!
Episode 84: #OnTheStacks in the blu door studio with Luke Medico, realtor and owner of the Luke Medico Group with eXp Realty. In this episode, Luke talks about finding your passion, breaking old patterns to become happier and more successful, and how he overcame his 20-year battle with anxiety and panic attacks. Luke also shares his knowledge about building passive income through real estate and becoming your own bank. Please enjoy! This episode is brought to you by blu door Financial and the Lackawanna College Venture Lab. Engage with us on social media: Instagram, Facebook, LinkedIn, or visit us at www.OnTheStacks.com.
This week, we're talking about the Scream wannabe Urban Legend! Kat and Jocelyn discuss convoluted schemes, writing scripts by find and replace, how Tara Reed makes the most unconvincing DJ EVER. Brought to you in part by Virtual Game Night. Spice up your calls with Virtual Game Nights. Live games for your happy hour, conferences, birthday parties, or whoever else you might be on a video conference with. If you want to turn your next virtual gathering into a Virtual Game Night, visit www.virtualgamenight.live/hatelove and use promo code HATELOVE100 to receive a $100 credit toward the price of any game night package. This episode brought to you in part by Best Fiends. If you're looking for a fun game to pass the time while engaging your brain and enjoying breathtaking visuals and a gripping story, your answer is Best Fiends. Engage your brain with fun puzzles and collect tons of cute characters. With over 100 million downloads, this 5-star rated mobile puzzle game is a must play! Download the 5 star-rated puzzle game, Best Fiends FREE today on the App Store or Google Play. This episodes brought to you in part by MasterClass. MasterClass offers classes on a wide variety of topics, all taught by world class masters at the top of their fields. Each class is broken out into individual video lessons, usually around 10 minutes long. Members can explore at their own pace, and each class is supported by downloadable materials, lessons, recipes, or more. You can find all available classes at MasterClass.com. I highly recommend you check it out. Get unlimited access to EVERY MasterClass, and as an IHIBILI listener you get 15% off an annual membership just by going to www.masterclass.com/love Today's episode brought to you in part by Nutrafol. Nutrafol helps you take control of hair growth, it is formulated with potent botanicals to help you grow hair as strong as you are. And it's physician-formulated to be one hundred percent drug-free. For free shipping and their best OFFER ANYWHERE $15 OFF head to www.Nutrafol.com and use promo code LOVE. For hair as strong as you are. Edited by Andrew Ivimey and produced for the From Superheroes network. Visit www.FromSuperheroes.com for more podcasts, YouTube series, web comics, and more. IHIBILI Logo by Cubbyhole Studio www.cubbyhole.studio
IBM recently announced a massive initiative to skill 30 million people globally by 2030. To find out what that means, how they plan to do it and what work they've already been doing in this space Engage for Good's Alli Murphy chats with Justina Nixon-Saintil, VP and Global Head of Corporate Social Responsibility at IBM, and Natasha Young, Director of Strategic Partnerships at MDR - an agency of marketing experts who've been connecting educators and brands for 50 years. MDR and IBM's partnership started at the beginning of the pandemic when schools were closing, jobs were in jeopardy and people were wondering how they were going to teach their kids and keep or pivot their own jobs. The foundation of this partnership is IBM SkillsBuild - a platform that offers kids, teachers and adults free learning, support and resources around STEM and new collar skills. Tune into today's episode to learn all about: Justina's top 3 lessons learned during her tenure at IBM Natasha's advice for driving social impact at scale What IBM SkillsBuild is and how the organizations work together How MDR's WeAreTeachers network of three million active teachers enables IBM to drive change in the education channel How IBM is developing talent pipelines across a variety of programs The importance of selecting the right partner - experts in that field who also have mission alignment Links & Notes IBM SkillsBuild MDR Website WeAreTeachers MDR LinkedIn MDR Twitter MDR Facebook Elevate Your Social Impact Sign up for Engage for Good's newsletter Check out past Cause Talk Radio episodes Access free resources Check out our monthly webinars Let Alli know what you think of the show!
The world is virtual—that's not going to change. So Joanne Black emphasizes that we must learn to sell in this virtual world. That means organizations need to give their salespeople the right tools to sell virtually. How do you look into the camera? How do you have a conversation and build relationships? These are the things salespeople can do in person but struggle with digitally. If that's you, listen to this episode of Sales Reinvented for some tips and tricks from Joanne Black. Outline of This Episode [1:13] The difference between digital and social selling [1:45] Provide the right tools and training [2:46] Joanne's digital selling blueprint [4:37] The attributes of a great digital seller [5:41] Tools, techniques, and strategies [7:25] Top 3 digital selling dos and don'ts [10:19] Share, comment, interact, and invite Joanne's digital selling blueprint Joanne believes you need to have a written strategy that is clearly communicated. How does it apply to each person in your organization? How can you give them the skills to carry out the process? Joanne believes KPIs need to be attached to a social strategy and outreach. Managers tend to shoot from the hip and it leaves salespeople confused. Joanne has been virtual for years and has taken courses on how to sell virtually. She believes you must train and coach your salespeople, allow them to practice, and help them get results. The attributes of a great digital seller Joanne notes that the attributes are very similar to in-person selling. You need to build relationships and play the long game. Some people believe that it's tough to develop relationships with digital selling but Joanne disagrees. If you are well-trained and know how to look into the camera and have a conversation, you will build those relationships. Most people sell complex solutions which means you likely won't close in one or two calls. You have to think about how to meet the buyers that are essential to closing the deal. Digital selling dos and don'ts on LinkedIn You have to learn how to use digital and social selling tools such as LinkedIn. People go on LinkedIn and pitch, send automated requests, and spew garbage. The best practice is to look at shared connections and read people's recommendations. You can refer to people's education, work history, and things they've written to reference in a conversation. People forget to be just as social as they would be in person. What are the rules of engagement? Don't stalk people and send automated messages: Joanne gets LinkedIn invitations and decides who to connect with and who she thinks will pitch her. Joanne connected with someone who pitched her when she responded to her acceptance. Joanne immediately removed her as a connection. This woman messaged her and asked why she removed her...Don't pitch people in your invitation! Engage in conversation on LinkedIn. It's so easy to “like” something. But look at the conversation and share your point of view. Comment and interact with what other people have said to build relationships. Invite people to connect who engaged with your comments with a personalized invitation. Never send a standard invitation. Share, comment, interact and invite Joanne saw a post on LinkedIn from a head of sales all about referrals. People were commenting all over it and there was a lot of interaction (15–20 were chatting). Joanne added her voice to the conversation and it continued to develop. She decided to write to the head of sales and asked if he wanted to do a webinar about referrals and invite the people who had commented. He didn't respond to that question. Instead, he asked her to come in and chat with his group. She had made an offer with no strings attached and it turned into business for her. If someone posts something within your area of expertise, don't be afraid to share a best practice. It's about being open and sharing as much as you can. Resources & People Mentioned LinkedIn Connect with Joanne Black Connect on LinkedIn Follow on Twitter Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
Coffee Time Conversations: Art, Faith, Life and of course, Coffee.
We are thrilled to be talking with Philip Klayman today. Philip is one of the founders of Three Tree Coffee, a specialty coffee roaster with a three-fold mission to Empower Farmers, End Human Trafficking and Engage the Community. I first ran across Three Tree Coffee Roasters when I saw an Ad for their partnership with Compassion International, which is about their Brewing Hope Coffee Subscription. After looking into them a little bit, I just need we had to have him on the show to share about their business and their three-fold mission. Philip also provides small business consulting and bookkeeping to clients in food service and other retail industries. Having worked in a local church and currently being engaged in entrepreneurship, Philip is passionate about holistic and sustainable business-as-mission (BAM) models to glorify God and bless the nations. Philip lives with his wife, Anna, and four children in Statesboro, GA. Join us as we talk about how he and his wife started roasting coffee, how it's developed into a multi-site business including four coffee shops, two of which are on college campuses, and how they keep on mission with their employees and customers. List of items mentioned in episode, suggested reading & social media handles:Brewing Hope Curated Coffee SubscriptionCompassion InternationalNational Portrait GalleryLara Cornell - Artisan Legacy Business Coaching Find Three Tree Coffee Roasters at:Website - https://threetreecoffee.comInstagram - https://www.instagram.com/threetreecoffeeroastersFacebook - https://www.facebook.com/threetreecoffeeroastersFollow Coffee Time Conversations, or Robert or Rebecca on Social Media: InstagramCoffee Time Conversations - https://www.instagram.com/coffeetime.conversationsRebecca - https://www.instagram.com/prince_beckRobert - https://www.instagram.com/robertprinceFacebookhttps://www.facebook.com/coffeetimeconversationsWebsiteCoffee Time Conversations - https://www.coffeetimeconversations.comRecognizing the Divine (Robert's Blog) - https://recognizingthedivine.com/
If self love is the acceptance of a pain point and removing it, how do you engage in self love? If you do not have self worth, can you engage in self love? So many questions we will tackle this week. This is a therapy prompt broken-down in real time. A question we should all answer, but are too afraid to ask. Therapy is a wonderful concept and useful tool for many. Removal of pain points sound's like a useful idea. But, is it possible to remove every pain point in your life? I don't believe you can, nor should. Pain is a great teacher. Pain needs to be examined, not removed. Landmines and triggers are everywhere. Invite your demons out to the corn maze and share a candy apple with them. We are worthy of our own love first. We have to have it for survival. We have to have it for 'thrival. Thanks for listening to another week of AGP. We are very grateful to everyone following, subscribing, sharing and staying Above... Here are links to find us everywhere... https://abovegroundpodcast.net https://www.youtube.com/channel/UCKn_Suc7apr3VIO1iX65cBg?app=desktop https://www.facebook.com/abovegroundpodcast https://twitter.com/abovegroundpod https://www.instagram.com/abovegroundpodcast/ https://www.paypal.com/paypalme/abovegroundpodcast https://podcasts.apple.com/us/podcast/above-ground-podcast/id1476950544 https://open.spotify.com/show/7ogZ00r2sYwC0unlEwcJ5w?si=-ioYxi_dSiuDMLOV_x9qFg&dl_branch=1 https://podcasts.google.com/feed/ https://castbox.fm/channel/Above-Ground-Podcast-id2561617?country=us https://www.audible.com/pd/Above-Ground-Podcast-Podcast/B08K564DM3
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Welcome to the show that has taken over the internet and world at large, Squid Game! Today we are talking about all the things we loved and theories about a potential season 2! Let's go! Welcome to Talk Nerdy To Me, Baby! A podcast about nerding out about movies, music, comics, cartoons, books, video games, and pretty much anything you can think of to nerd out about! Your hosts, Amy and Casey are here to show you a good time! Engage with us on Instagram and Twitter! Amy - @AMarieByTheSea Casey - @CasedCrusader Talk with us on Twitter with #TNTMBB! Listen on Spotify: spoti.fi/2SXtJhi Listen on Apple Podcasts: apple.co/2QQMmCA Check your favorite podcast platform to find us there too! Leave a review to let us know what other topics you'd like us to cover - or find us on the internet! Same name, all socials. :D Amy - @AMarieByTheSea Casey - @CasedCrusader Producer/Host: Amy Roberts Producer/Host: Casey Suddeth
Our guest is Nicole Gauthier, a real estate investor who is passionate about community growth and social change. In this episode, we talk about social impact investing, the benefits of investing in opportunity zones, and how to rise by lifting others. If social change and community growth are an important part of your investment strategy, then this episode is definitely for you! Learn more about Nicole and her journey at reiclarity.com! “Opportunity zones are neighborhoods where the city is targeting a lot of infrastructure and growth to try to empower those that are in that community.” 01:12 Nicole started real estate investing about 1.5 years ago, after doing market research in inner-city Houston. She saw that a specific neighborhood in an opportunity zone undergoing gentrification and she wanted to help prevent the residents from getting displaced. She purchased an empty lot near 2 universities in Houston and her plan is to eventually create an affordable student housing complex on it. Nicole founded her company, Wicked Holdings, in January of this year. She's already completed rehabs on a few rental projects and she's currently working on a multifamily property in a nearby opportunity zone. “If you stick to the numbers and you can show that, then investors are willing to work with you.” 10:01 Nicole believes that if you buy right and stick to your metrics, then you can reap the best returns and advantages for your investors. Her specific formula is to stick to 70% or less of the After Repair Value when purchasing. Nicole's way of fighting gentrification is by doing new construction. This way no one has to be displaced as she is adding more homes to the community. When looking at a multifamily deal, Nicole is focusing on 3 key metrics within the area - increasing income, decreasing unemployment, and population growth. “We have the choice to make changes in our tenants' lives. And you can still be profitable and reap some really great returns for your investors. “ 31:58 At the end of the episode, Nicole picks an action step from the REI Clarity Framework that is the most valuable to her. This is “Rise by Lifting Others”. According to Nicole, when you're investing in a growing community, especially if it's a gentrification type of situation where things are changing fast for that community, focus on the people. Engage with the community and ask the tenants what improvements they would like to see. Mentioned in the show: https://www.wicked-holdings.com/ Her LinkedIn Her Instagram www.shineinsurance.com/reiclarity The REI Clarity Framework Learn how to grow your portfolio and reach incredible success the right way! Visit us here for everything you need to know: www.shineinsurance.com/reiclarity. Special thanks to Nicole Gauthier for taking the time to share so many great insights with us If you enjoyed this podcast, there's a couple of things we need you to do right now: SUBSCRIBE to REI Clarity on Apple Podcast, Spotify, or wherever you listen to podcasts While you there, please RATE & REVIEW the show SHARE with friends Finally, please, JOIN the REI Clarity Facebook Group Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need the REI Insurance Guy? More great stories & information at: Youtube – Blog – Podcast
“It was like I was in a whole other universe for like five to ten minutes just walking around, like I couldn't function, I didn't know what to do.” Today's episode featured Miles. You can reach out to Miles by emailing him at Miles1357@yahoo.com. Producers: Whit Missildine, Jason BlalockEpisode Summary: A man searches for healing after his father, a disgruntled post office worker, falls into a violent downward spiral.Website for Jason Blalock: jasonblalock.com Social Media: Instagram: @actuallyhappeningWebsite: www.thisisactuallyhappening.com Content/Trigger Warnings: suicide, mental illness, graphic violent imagery, workplace abuse, sexual harassment, explicit languageWondery Plus: All episodes of the show prior to episode #130 are now part of the Wondery Plus premium service. To access the full catalog of episodes, and get all episodes ad free, sign up for Wondery Plus at https://wondery.com/plusEpisode Sponsors: Uncommon Goods: uncommongoods.com/happening; Hunter Douglas: hunterdouglas.com/happening; ID Tech:idtech.com/happeningSupport the Show: Support The Show on Patreon https://www.patreon.com/happening Engage with the Community: Join the This Is Actually Happening Discussion Group on Facebook: https://www.facebook.com/groups/201783687561039/ Shop at the Store: The This Is Actually Happening online store is now officially open. Follow this link: https://www.thisisactuallyhappening.com/shop to access branded t-shirts, posters, stickers and more from the shop. Intro Music: "Illabye" – TipperMusic Bed: “Cylinder Four/Five” – Chris Zabriskie ServicesIf you or someone you know is struggling with the effects of trauma or mental illness, please refer to the following resources. National Suicide Prevention Lifeline: 1-800-273-8255 National Alliance on Mental Illness: 1-800-950-6264National Sexual Assault Hotline (RAINN): 1-800-656-HOPE (4673)Crisis Text Line: Within the US, text HOME to 741741See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In today's episode, we get to listen again to Joe and Christie's conversation about switching from project-based work to subscription-based model. They also discussed how WordPress developers doing freelance work can focus on creating prototypes of productized services, how engaging in competitor research can help identify flaws in your own products, and the best way to test out what product to build during your free time. Episode Resources: Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community What to Listen For: 00:00 Intro 02:55 Transition to project-based work to subscription model 06:28 From building a $5,000 website to a $20,000 website 12:34 Prototypes of productized services 14:20 The best way to get into products is to do project-based work 18:03 Engage in competitor research, identify customer needs 23:57 Aim for enough people buying the product in any given hour 26:35 Moving from project-based to subscription-based 31:17 When you don't need full service assistance 34:23 What's the smallest thing that you can do to figure out if your idea is good?
Babalwa Fatyi is a sustainability expert, who is a founder and Managing Director at Myezo Environmental Management Services. Babalwa has a fascinating story from modest beginnings growing up in a rural village, she always felt at one with her surroundings and her passion for science and sustainability led her to found a business that focuses on this. She's also an author and poet. She shares her story of growing up where women were at the center of leadership – leading the home, the community, and the farms and coming to work and all of a sudden having a different experience where women in organizations need to be empowered. This took her by surprise since we don't need to empower women, we need to remind them of their power. Stay tuned for an inspiring episode and a surprise at the end of the episode where she shares one of her poems with us that's all about women's strength and power. Timestamps: 1:00 The journey from humble beginnings 2:45 Science and soul 5:10 The scientist - where did it begin? 10:58 Bringing key leadership qualities to the business world 12:27 Taking a step back to find stillness 13:36 Inspiring women of rural Africa 19:00 We are all part of the bigger whole 19:55 First realization - we can do anything 23:30 Myezo Environmental Management Services 27:10 What we know is right? 28:08 Writing poetry - wanting to take care of the soul 30:05 Greetings from the core - I see you for who you are 32:48 Combining soulfulness and business 34:41 Engage the community in your plans 36:06 Poem Resources: PODCAST WEBPAGE: www.daphnahorowitz.com/podcastlive BOOK a coaching session with Daphna Horowitz HERE: https://daphnahorowitz.com/services/#leadership-coaching Purchase the book on AMAZON: https://www.amazon.com/Weekly-Habits-Extraordinary-Leaders-Horowitz/dp/B08JDTRK9H/ref=sr_1_1?crid=24SK3E4DFMJMQ&dchild=1&keywords=daphna+horowitz&qid=1605772332&sprefix=daphna+ho%2Cstripbooks-intl-ship%2C379&sr=8-1 Listen to all the previous episodes HERE: https://podcasts.apple.com/us/podcast/leadership-live/id1524072573 Get access to your FREE Leadership Toolkit here: https://daphnahorowitz.com/leadershiptoolkit For more information about the CEO Habits Bootcamp: https://daphnahorowitz.com/ceobootcamp Connect with Babalwa: https://www.facebook.com/baba.fatyijjjbbb https://www.facebook.com/Babalwaonline/ https://www.facebook.com/MyezoEnv/ www.babalwaonline.com www.myezo.co.za https://za.linkedin.com/in/babalwa-fatyi-pr-sci-nat-61a74019 www.greetingsfrommycore.com Connect with Daphna: Official website: www.daphnahorowitz.com LinkedIn: https://www.linkedin.com/in/daphnahorowitz/ Youtube: https://www.youtube.com/user/daphna1231 Facebook: https://www.facebook.com/PEACSolutions/
You are forming habits all the time, whether passively or actively. So in a way, your life is a compilation of your habits. The question is: what kind of habits are we forming? And can we actually form habits that fortify our faith and help us grow in Christlikeness? Many of us hear the word “habit”, and we apply the concept to things like working out or washing our faces before bed. Or maybe we primarily think of “bad” habits, like the habit of biting your nails when you're bored or anxious; the habit of reaching for your phone when you're waiting in line; or the habit of binge eating sweets when you're stressed. But can “good” habits be cultivated with the aim of growing our faith? Why should this idea of habits be related to spiritual things at all? Habits mean automation. It means we don't have to invest as much energy and thought into doing something. When we put it that way, we can easily see how habits can be beneficial for our spiritual lives. Think about it: when you cultivate the habit of remembering God's faithfulness, you're going to find yourself calling that truth to mind when your life circumstances want to convince you that God has forsaken you. When you cultivate the habit of trusting in God to provide, you're going to refrain from despairing when you hit a rough patch. So what can we practically do to form these habits of faith? Today, we are joined by Jen Pollock Michel. Jen wrote the book A Habit Called Faith. Jen helps us see how habits impact our lives, and she offers practical advice so that we can form good habits that can help us grow in godliness. You can find Jen on Instagram at @jenpmichel and at her website (click here). Here are some questions we work through in this episode: What impact do habits have on our lives in general? (3:34) How might the impact of forming habits carry over into growing in faith? (5:57) What are some habits that believers can form to help us grow in Christlikeness? (8:50) What are some practical things we can do to start forming these habits in our lives? (13:08) What are some bad habits that might inhibit our growth, and how can we break them? (20:07) Why is the habit of Bible study particularly important for our faith? (28:49) How can we work toward building a Bible study habit when we don't feel motivated? (33:02) Resources mentioned in this episode: A Habit Called Faith by Jen Pollock Michel Teach Us to Want by Jen Pollock Michel Keeping Place by Jen Pollock Michel Surprised by Paradox by Jen Pollock Michel Atomic Habits by James Clear Prayer Journals and Cards by The Daily Grace Co. New York Times Cooking App Queen West Candle by Vancouver Candle Co. A Long Obedience in the Same Direction by Eugene Peterson A Burning in My Bones: The Authorized Biography of Eugene H. Peterson by Winn Collier The Child's Story Bible by Catherine Vos Jen Pollock Michel on Instagram, Twitter, and Facebook Scripture mentioned in this episode: James 2:14-19 Psalm 1:2-3 Philippians 4:8-9 Colossians 3:12-13 2 Timothy 3:16 Connect with us: Subscribe to Daily Grace: on iOS, go to our iTunes page and click subscribe. On Android, click this podcast RSS feed link and choose your podcast app. If needed, you can copy this link directly into your favorite podcast app (like Stitcher or Overcast). Or follow us on Spotify! We would love it if you took a few minutes to leave us an iTunes review to help spread the word about Daily Grace! We want to invite more women into our conversations! Download The Daily Grace app: for iOS, click here to download. On Android, click here to download. Visit The Daily Grace Co. for beautiful products for the whole family that will equip you on your journey to knowing and loving God more. Subscribe to The Daily Grace Newsletter and receive free Bible study resources in your inbox. Like The Daily Grace Co. on Facebook. Follow @dailygracepodcast on Instagram for exclusive podcast content and @thedailygraceco for all things The Daily Grace Co. Engage with our Facebook community, “The Daily Grace Co. Community”. Read The Daily Grace blog for encouragement throughout the week that is steeped in biblical truths. * Affiliate links used are used where appropriate. Thank you for supporting the products that support the production of this podcast! * The opinions of guests on the Daily Grace podcast do not represent the opinions of The Daily Grace Co., and we do not necessarily endorse the resources that they recommend or mention on the show. We believe it is valuable to hear from a variety of guests, even if we do not agree in all areas. As always, the statements made by hosts and guests on the show should be tested against God's Word, the only authority on truth.
I don't know about you, but if I were asked to list the various ways the body is involved in public speaking, I would include stance, movement, gestures, heart rate, and even sweating. And to be honest, the rib cage would be far down on that list, if it were on it at all. In this episode, Dr. Amy Novotny shares why the often-neglected rib cage should be higher on that list and how it helps you when you deliver presentations in meetings and on stage.
Here's 5 super effective Trade Show Tips that NOBODY is talking about! Some may even ruffle some feathers! Let's get to them, but first... Be sure to register for the weekly Trade Show University newsletter - go to tradeshowu.biz to sign up! Also - please leave a Rating and Review on Apple Podcasts! #1 -- Get the attention of people who are not looking at you We don't want to bug people, especially if they're looking away right? You need to change that mindset! Why are you as an exhibitor at the show? To get business! Why do you think the attendees are at the show? If it's a B2B show, they are there to do business! How many times do you think people will walk past your booth? You don't know!! Assume it's ONE – one time only. What if I told you at this show, your biggest customer ever will be there – you just haven't met them yet. But it's up to you to find them. Just say “Excuse me” to get their attention, and then ask them a quick qualifying question. That could be your next client or even your biggest client ever! And if you let them walk by, you may miss them – or even worse, your competitor may get them! #2 -- Don't bring ALL your stuff or literature Keep your booth simple and clean. You don't need samples of all your products or literature. The more options and things you give people to look at they'll get confused. Studies have shown that too many choices cause confusion and lead to a higher percent of people not making a choice. Plus your staff will be more focused as well. They will be able to find what they need and answer questions more quickly. #3 -- Your booth and everything in it is a crutch Don't get me wrong – having a great looking booth and wonderfully designed literature and giveaways are fantastic to have. But they are just gravy on the biscuit like my good friend Jamie Smith from Atlanta says. But let me ask you – how many awesome looking booths do you see at some of the big shows? A lot! And how many do you stop at because they have an amazing booth? Probably not too many. What if like in tip #1, someone isn't looking at your booth when they're walking by? Or maybe they take a glance and decide they don't want to stop? Don't let them decide based on a split-second of information! They may be passing by the one booth they need to stop at! Here's the bottom line – YOU and your staff will be the determining factor of whether or not your show is a success. That's why I say your booth and everything in it is a crutch. Engaging with people is the key! #4 -- Take a selfie with attendees Want more exposure during and after the show? Take a selfie with someone you just had a great conversation with that is qualified. And put it on social media. Tag them and encourage them to share it as well! Can get some great posts, new followers, and get a lot of shares! #5 -- Speed is your secret weapon Want more leads or demos or sales? Go faster! It's like the old sales adage – it's all a numbers game. You'll get more results if you do more. And the best way you can do more is to go faster. You just finished up a conversation with an attendee. Engage the very next person you see! Put the power of speed to work! Engage as many people as you can as fast as you can and you will be amazed at the results you can get! But be professional too! Don't be so aggressive that you turn people off! Should feel natural.
To become one's best, it is important that you rewind, and reflect on events and experiences that had happened. In this episode, Neil Plimmer co-founder/owner of JOLF in the UK comes back on the podcast to discuss these exact things with me. If you haven't had the pleasure of listening to any of the previous episodes with Neil on the Raising Golfers Podcast, please tune back to those in the links below. Discussion Topics: The last six months of golf from our perspective The individual child experience Things we learned from our experiences or mistakes we made Feedback from Neil's golf programs from the students Does better skills = a better experience? Show Links: JOLF The JOLF Man Podcast Episode #10 Include and Involve Rather than Engage and Educate Episode #17 Winning!?!?!? Episode #20 The Power of Environment and Community in Junior Golf Episode #21 Flip The Switch Episode #24 There is Time: Embracing the Process
In December of 2015, Versailles, Kentucky, was preparing for Christmas. Residents had decorated their homes in preparation for the festivities. In the quiet neighbourhood of Gray Street, there was one family home which had lit up in celebration, with decorations a plenty and a Snoopy wearing a Christmas hat standing out front. One morning, however, the community would awake to the terrifying news that somebody had crept into this family's home armed with a knife. This person's actions inside that family's home would strike fear into parents across the world.SPONSORS -Füm: Thank you to Füm for sponsoring this episode! Füm is a non-electrical natural inhaler made to receive the benefits of essential oils. It is the #1 natural way to quit smoking. Get 10% off with code “MORBIDOLOGY” at: https://breathefum.com/morbidologyKing of the World: Thank you to the King of the World Podcast for sponsoring this episode! From Rifelion Media, the King of the World podcast series explores the impact of 9/11 for the American Muslim community, through the journey its host who was a high school senior at that time. Listen today: https://www.rifelion.com/shows/kingoftheworldBest Fiends: Thank you to Best Fiends for sponsoring this episode! Engage your brain with this fun puzzle and collect cute monsters along the way. Best Fiends is a free to download app game available on the app store and Google Play.Nutrafol: Nutrafol is clinically shown to improve hair growth and thickness with less shedding. Use code “MORBIDOLOGY” to get $15 off your first month's subscription: https://nutrafol.com/BetterHelp: Thank you to BetterHelp for sponsoring this episode! Is there is something that interferes with your happiness or is preventing you from achieving your goals? BetterHelp online counseling is there for you. Get matched with a counsellor today: https://betterhelp.com/morbidologySHOW NOTES - https://morbidology.com/morbidology-the-podcast-122-logan-tiptonPATREON - https://www.patreon.com/morbidologyAudio Credit:Evening of Chaos - Kevin MacLeod (incompetech.com)Empty Reflections - ErikMMusic - https://www.youtube.com/watch?v=bgq4SPKHlyIA Mothers Sacrifice - OurMusicBox - https://ourmusicbox.com/Dark Tranquility - Anno Domini Beats - https://www.youtube.com/watch?v=F6mBav72Ak
After a Friday night out three teenage friends never made it home. A frantic search ensued and after 75 days, the mutilated bodies of Miriam García Iborra, Toñi Gómez Rodríguez and Desirée Hernández Folch were found buried in a shallow grave. A fumbled investigation followed, and many people wonder if the person charged with the murders was guilty or not. The murders that caused a national sensation, remains one of the biggest criminal cases in Spanish history. Sponsor: Best Fiends - A world on your Mobile. Engage your brain with fun puzzles and collect tons of cute characters. Download Best Fiends FREE on the Apple App Store or Google Play For pictures and more information, join us on Facebook Want to support our podcast? Visit our page at Patreon For a full list of resources and credits visit Evidence Locker Website For all sponsor discount codes, visit this page This True Crime Podcast was researched using open source or archive materials.
In today's episode, my guest is Justin Christianson the Co-Founder and President of Conversion Fanatics. They are a full-service conversion and experience optimization company. They assist Shopify-powered brands to grow and scale through strategic testing to help understand the wants and needs of site visitors.This is a great conversation with tons of learnings about following the data and iterating until you find the winning elements.Make sure to listen through to the end to get access to a free copy of the Justins book: How To Double Your Customers, Sales and Profits With A/B Testing.EPISODE SPONSORThis episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. See acast.com/privacy for privacy and opt-out information.
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Do you think that growing and scaling your agency means always going for more in every aspect? Will Russell is the founder and CEO of Russell Marketing, an agency focused on product launch marketing, crowdfunding, e-commerce, and Amazon. Through his experience with his agency, he created a five-step launch process meant to enable anyone to validate and pursue an idea in an affordable manner without taking a massive amount of risk. In this episode, he'll talk about how to prepare for the launch, why you should never ask family and friends what they think about your idea, and how he approaches the idea of scaling his agency while staying lean. 3 Golden Nuggets Pursuing an idea. There are no guarantees when it comes to ideas. If there were, major brands like Apple wouldn't launch products that fail. This is why Will's process is all about swiftly and, and affordably pursuing an idea. Lots of people have big ideas, but not everyone has the right feedback. Preferably don't lose time asking your family and friends if your idea is good. You won't know for sure until you start selling. Sometimes the market will tell you that the idea is not good, Will's system is all about preparing as much as you can and anticipate some of the possible hurdles. The five-step process. The mistakes made when pursuing a bad idea or pursuing an idea in the wrong way can be very costly. This five-step system was created to avoid those mistakes. 1. Validation, which is understanding how a product resonates in the market. 2. Build an audience, 3. Engage your audience, a key here will be resolving sales objections by trying to understand as many of those objections as possible and getting them resolved in advance of the launch, 4. Focus on audience conversion, 5. Scale and optimize. Not more but better. Something that really describes Will's philosophy and the direction he wanted to take with his agency is “the goal should not be more, the goal should be better” and how he wanted to continue to scale his business while staying lean. This applies to pretty much everything. From the number of clients you have, the number of employees you need, and the number of hours you're working to get your agency to the next level. The answer doesn't always have to be more, more, more. Sometimes we should ask ourselves how we could work better or smarter. Gusto: Today's episode is sponsored by Gusto, an all-in-one people platform for payroll, benefits, HR where you can unify your data. Gusto automatically applies your payroll taxes and directly deposits your team's paychecks, freeing you up to work on your business. Head over to gusto.com/agency to enjoy an exclusive offer for podcast listeners. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Continue to Scale Your Agency While Staying Lean With this 5-Step Process for a Successful Launch Jason: [00:00:00] What's up, agency owners? I'm excited to have another amazing guest in the masterclass. We're going to talk about the five-step launch system that you can follow for yourself or for your clients. We're going to talk about how Will's actually grown and scaled his agency while staying lean. And having a lifestyle that he's always wanted, where you have the freedom to pick and choose to do the things that you love doing rather than being forced to do everything. So let's go ahead and get into the episode. Hey, Will! Welcome to the show. Will: [00:00:39] Hey, Jason. Thank you for having me, pleasure. Jason: [00:00:42] Well, um, thanks for coming on. Uh, tell us who you are and what do you do? Will: [00:00:48] Absolutely. My name's Will Russell. I'm the founder of a launch marketing agency, Russell Marketing. We specialize in product launches, idea launches, uh, such as crowdfunding, Amazon, e-commerce, and so on. Essentially we have a five-step system that we, we bring to our clients and help them successfully launch their, their big ideas. Jason: [00:01:12] Awesome. Well, let's go ahead. And, um, you know, before we kind of jump into it, how did you start the agency and why? Will: [00:01:21] I used to… About six years ago, I, I was working at an organization and the organization relocated. That would have meant a kind of a 19-minute commute, either way for me. And that was not what I wanted to be doing. You know, my, I created this business and I wanted to always wanted to have a lifestyle or life outside of work. And so three hours every day commuting wasn't my cup of tea. So I decided if there was ever a time to pursue something myself, then, then that was it. I went ahead, just kicked it off with some freelancing work. So, if, if the business was viable, if I could start bringing in clients like that and. And it was able to, and we successfully just continue taking steps since then really. Jason: [00:02:07] Very cool. Well, let's go ahead and jump into kind of the five-step launch process. Uh, tell us a little bit about that and walk us through it. Will: [00:02:17] Absolutely. So this five-step launch process is all about swiftly and, and affordably pursuing an idea. Lots of people have big ideas. In my early work as a freelancer, I saw how costly mistakes can be when pursuing a bad idea or pursuing an idea in the wrong way. And so what I did is I created this five-step system, which if follows like a recipe, uh, should enable anyone to validate and pursue their idea in a, in an affordable manner. Without taking a massive amount of risk. I'm a pretty risk-averse person and my, my processes and my in my business, uh… reflect that. So the, the system is, as I say, five steps. We start with validation. Validation is short period, which I'm sure many of your listeners know, know well. You know, product market fit. Understanding how this product, how this idea resonates in the market. Steps two and steps three a then a curve between the validation period and the actual launch. And it's all about acquiring prospective customers and getting them excited. Getting them ready to buy. And essentially a key is resolving sales objections. If you're launching a new product, you're not going to know what those sales objections are until you actually start selling. So this prelaunch period is really about trying to understand as many of those objections as possible and getting them resolved in advance of the, of the launch. Step four is once the launch occurs, you build your prospective customer audience. Now you've got to convert them. So we're going to focus on converting them into customers. And step five in this system is scale. So most folks, when they're launching, we'll have a call launch period, and I'll go with our clients is to scale as high as possible as many units sold as much revenue, whatever that goal is… As possible during that, uh, during that footstep scale, during that pre-order period. So we'll set and done. That, that five-step system can usually take around four or five months. And coming out at the end of it, a client has, uh, early customers, early adopters, uh, engaged communities around their product and knock on wood, they'll be ready for a real ramp up on their e-commerce. Jason: [00:04:39] That's awesome. I love it. I love how simple it is and I love, um, you know, the step number two, kind of around overcoming objections. Uh, yeah. Like I totally agree with you, you can't overcome objections until you've actually tried to sell and exactly convert people, uh, to figure that out. Cause everybody, like I remember, you know, I, I did many, many companies and came up with many dumb ideas. And I remember telling people, like, hey, this is idea, what do you think? They're like, we love it. And then you get to, you know, selling it and like no one buys it. I remember doing this one thing. It's when I did a lot of triathlons. And I just thought of like, as gag gift, I was like this beer trainer. It was like a helmet with a big, uh, little, like, like a wire that hangs a beer out in front of you that you never could reach... it was the dumbest thing. Will: [00:05:37] Yeah. I mean, it's little funny, it's funny that… It's obviously, it's impossible to predict. Otherwise, you know, apple and Google wouldn't launch products that fail. You can't predict them. However, there are a lot of things you can do to really understand, uh, the potential of an idea well before you have to invest. And so a lot of folks do come to me like you might have, have with, with your idea, which was kind of, you know, kind of unusual… Jason: [00:06:07] You can say it's stupid. Will: [00:06:11] And, and… they've been told by their family and friends. Oh yeah, I would definitely buy this. But there's a great book called The Mom Test. I can't remember the author but, you know, you don't ask your family and friends. If your idea is good, you got to get it into the market and got to get that feedback. And sometimes you get told by the market your idea sucks. And that sucks. Uh, but in my opinion, it's better to find that out before you've invested thousands of dollars, tens of thousands of dollars in pursuing it. Jason: [00:06:45] Taking care of your employees has never been more important than right now. And while paydays are great, running payroll is a major pain, calculating taxes, deductions, compliance. None of it's easy, unless of course you have Gusto. Gusto is a simple online payroll and benefits built for your small business. Gusto automatically applies your payroll taxes and directly deposits your team's paychecks, freeing you up to work on your business. Plus, with Gusto's help, you can offer benefits like 401k's health insurance, workers' comp, and a lot more. And because you're a smart agency masterclass listener, you're going to get three months free once you run your first payroll. Go to gusto.com/agency. That's gusto.com/agency for three free months. Yeah, there, there was one situation where a company came to me that was starting out and they're like, hey, we're going to… We want to develop this little, this book and this little elf that sits on the shelf. And, uh, and I was like, no, that's a dumb idea. And then every Christmas I've been doing it. Will: [00:08:10] Yeah. Elf, exactly. You, you… the strangest things can unexpectedly take off. Uh, so it's an interesting business to be in launches because you do see, you see some products you think a slam dunks face some really big objections and vice versa. So it's all about, it's all about what the data's telling us. Uh, and that's what the system focuses on. Jason: [00:08:32] Exactly. Well, let's switch focus a little bit. Um, how have you been able to build a lean team and keep scaling the agency? Will: [00:08:41] Yeah, that was a particular goal of mine in the last couple of years. This year more so. You know, over the… I think most agency owners will they'll grow. And the solution to growing is okay, I need to hire more, bring in more team members. So we got to eight or nine and of last year, middle of last year. And I was having spending more time in meetings and check-ins, and I, then I, then I wanted to frankly, and, and, and what I'm… How I'm looking to live ,y life is a key guide of the business. So I didn't want to live my life in meetings with, with the team. And so I said, okay, no more hiring. What are we going to do this year to grow without hiring? And that, I think a lot of the answers aren't surprising to people when we talk about productizing your services and making everything as systematic as possible. Uh, we talk about, uh, avoiding scope creep by really understanding and allocating kind of time allowances or bandwidth allowances for each, each role in the business and which role in the system. Uh, we talk about… Having a great lead pipeline so you can pick and choose the higher value leads that come in. But as essentially too, I think you, you really set that goal hiring is such an easy solution to increasing revenue. And so while you might know, you know, the key, the key ways to avoid that and to grow while staying lean. When you actually force yourself to enact it, and you really start seeing the details and specificities for your business rather than the generic kind of best practices of doing so. Jason: [00:10:31] I hit my mute button. Will: [00:10:32] Yeah. Do you know… I listened to, I listened to Seth Godin's… the podcast you did with him a while back. I listened that recently before this show and he said something that I felt really tied into our philosophy around that. And he said, the goal should not be more, the goal should be better. And he was speaking about that with regards to the type of people you work with I think, the clients. But I think that applies to pretty much everything. You know what, whether it's the, how many hours we're working a week or the value we're providing. It's not necessarily always do more, do more, do more, but it's how can we do it better? And that's a good, uh, philosophy to work off of when we scaling, uh, leaning too. Jason: [00:11:17] Well, it's also doing it better and then doing it your way, right? I talk to so many agencies that they have goals of going, you know, like a lot of agencies on our mastermind. They go I want to go from 3 million to over eight figures. I'm like, well, why? And a lot of them have issues with saying that they just go, I don't, it's just a number. It's, it's a goal. Like, well, what if your goal was to do it better, to do it more efficiently where you actually can create more time for yourself, right? Like in the pre-show we were talking about how you work maybe 20 hours, and then you spend a lot of work on your nonprofit and it's about how can you create the right systems, have the right people- because you have to have people, um, in this business in order to be able to pick and choose and do the things that you love. Like, you know… In this business, you know, the, you have to figure out what is like Dean Jackson says, like you're the cow, all you do is produce the milk. So what is the milk? I don't need to produce the cheese. I don't need to sell the cheese. Those that's what other people can actually do. Will: [00:12:34] Yeah, absolutely. That does saying I think applies to, uh, being a generalist versus a specialist, a lot of agencies early, early on, myself included, try to do a lot of things and quickly realize you can't do that well. So focus on a couple of things that we do really well. And that is limiting when you have people coming to you saying, well, we need SEO help. Uh, we've got a lot of money to spend on SEO. I mean a lot of money sounds, sounds good in the sense that it gives me safety net protection. But we don't do SEO. So, so, and we've got to stick with that and we want to be the best that the launch system we do have. And so, yeah, I completely agree with that. Jason: [00:13:19] And I look at it as kind of, when you start out, you have to try everything and you have to figure out what are you really good at? It's kind of like, you know, in sports, you know, you got to try basketball and football and soccer and tennis, swimming, whatever it is. And then by the time you get toward the end of your high school and you're wanting to go to college, well, you have your sport. Um, that's kind of how it was with me. That's kinda how it's going with our kids. It's like try everything and then see what you really like, what you're good at, what you don't like. Do more of the good stuff. Will: [00:13:55] Yeah. And from an agency standpoint, I do remember early on one of the... The key things I was looking for is what, what marketing can, uh, or what service offering can quickly show results. Because there's especially early on, if you have no credibility and no case studies, you can have a hard time with sales. So SEO is a long-term game. It might be a long time before we have that evidence. But paid ads, which are a big piece of our launch system, I can get results tomorrow and I can have a case study tomorrow that shows that results. So that was a big piece of it. You know, what can we do to build that foundation of credibility as quickly as possible, so that did direct or choose of services. Jason: [00:14:37] Awesome. Well, cool. Well, this, this has all been amazing. Is there anything I didn't ask you that you think would benefit the audience? Will: [00:14:45] No, I guess the, the main thing I often like to leave people with is, is just to focus on the validation… Is kind of what you pointed out, Jason, why, you know. A lot of people come to me and I'm sure a lot of folks are coming to your listeners with, with ideas, with things to pursue. Uh, but understanding the why and, and validating that is the right thing to pursue saves a lot of heartache money and time in the end. And it's been a well worthwhile focus for us. So it's always something I lean on others to consider. Jason: [00:15:18] Awesome. And what's agency website people can go and check you out? Will: [00:15:22] Sure. russellmarketing.co, russellmarketing.co. Jason: [00:15:26] Awesome. Well, everyone go check that out. Russell,uh, Will, thank you for so much for coming on. And, uh, if you guys want to be surrounded by amazing agency owners that can really see the things that you're not able to see and be able to open your eyes to things you may not have heard of. So you can grow and scale faster and really get to the point where you can pick and choose to do the things you love while your agency's scaling, which is really pretty cool. I'd love to invite all of you to go to the digitalagencyelite.com. It's our exclusive mastermind for really experienced agency owners that want to be transparent and share what's working Go there now and, uh, and meet the, meet the other members there. There's a great video where the, you can check out the members, but go to digital agencyelite.com. And until next time have a Swenk day.
The hits just keep on coming, but this time, it's from a different angle. Make sure to subscribe, rate, and post a review on iTunes whenever you get the chance. Engage with the podcast by emailing us at RealFifthHour@gmail.com Follow Ben on Twitter @BenMaller and on Instagram @BenMallerOnFOX David is on Twitter @DavidJGascon and Instagram @DaveGascon Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
The hits just keep on coming, but this time, it's from a different angle. Make sure to subscribe, rate, and post a review on iTunes whenever you get the chance. Engage with the podcast by emailing us at RealFifthHour@gmail.com Follow Ben on Twitter @BenMaller and on Instagram @BenMallerOnFOX David is on Twitter @DavidJGascon and Instagram @DaveGascon Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Big Ben shared stories of the week, including doing CAMEO wrong, how he became a nerd with the help of the Benettes Roberto and Eddie. Also shares stories from covering Dodgers playoff games and running down the hill of parking lots to beat the traffic. Enjoy this podcast and tell a friend. Sharing is caring! Make sure to subscribe, rate, and post a review on iTunes whenever you get the chance. Engage with the podcast by emailing us at RealFifthHour@gmail.com Follow Ben on Twitter @BenMaller and on Instagram @BenMallerOnFOX David is on Twitter @DavidJGascon and Instagram @DaveGascon Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Big Ben shared stories of the week, including doing CAMEO wrong, how he became a nerd with the help of the Benettes Roberto and Eddie. Also shares stories from covering Dodgers playoff games and running down the hill of parking lots to beat the traffic. Enjoy this podcast and tell a friend. Sharing is caring! Make sure to subscribe, rate, and post a review on iTunes whenever you get the chance. Engage with the podcast by emailing us at RealFifthHour@gmail.com Follow Ben on Twitter @BenMaller and on Instagram @BenMallerOnFOX David is on Twitter @DavidJGascon and Instagram @DaveGascon Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Jerome Jurenovich spent 40 years as a broadcaster for CNN Headline Sports, Fox Sports Radio, and the past 15 years working on the Atlanta Braves and Hawks TV broadcasts. Ben and Jerome catch up on the old days at FSR, the difference between TV and radio, and tell several humdinger stories about the broadcasting business. Everything from Rams owner Stan Kroenke to Yankees legend Joe DiMaggio! Make sure to subscribe, rate, and post a review on iTunes whenever you get the chance. Engage with the podcast by emailing us at RealFifthHour@gmail.com Follow Ben on Twitter @BenMaller and on Instagram @BenMallerOnFOX David is on Twitter @DavidJGascon and Instagram @DaveGascon Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Jerome Jurenovich spent 40 years as a broadcaster for CNN Headline Sports, Fox Sports Radio, and the past 15 years working on the Atlanta Braves and Hawks TV broadcasts. Ben and Jerome catch up on the old days at FSR, the difference between TV and radio, and tell several humdinger stories about the broadcasting business. Everything from Rams owner Stan Kroenke to Yankees legend Joe DiMaggio! Make sure to subscribe, rate, and post a review on iTunes whenever you get the chance. Engage with the podcast by emailing us at RealFifthHour@gmail.com Follow Ben on Twitter @BenMaller and on Instagram @BenMallerOnFOX David is on Twitter @DavidJGascon and Instagram @DaveGascon Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
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