Podcasts about media analytics

One of the hardest things for marketers to understand is how people feel. This is quite difficult because we don't think about how we feel as we're feeling it. We have been conditioned to give rational reasons for “why” we do things. And for those providing feedback to ads in focus groups or through surveys, people often say what they wish were true, or what they think the surveyor wants to hear. We interviewed Graham Page, Global Managing Director of Media Analytics at Affectiva. During the interview, he talks to us about the challenges marketers face, and how Emotion AI serves as a tool to understand natural response to ad content.

Trent and Cole discuss the shifting media landscape in an advertising environment that goes far beyond TV and print. They begin by discussing some recent creative spots for fruits and vegetables (Apple and a UK Veggie PSA) and then jump into some clever ways that brands can advertise around the Big Game without having to post up $5 million. Finally they are joined by Grace Teng, the Executive Director of Media + Analytics at the LA Creative Shop, Zambezi, to chat about how to agencies and brands should integrate media in their creative to make better work. Show Notes: 1:20 // Creative Ways to Eat Your Vegetables 7:00 // Apple in China 12:30 // Return of the Nacho Fries 17:00 // Lexus Detours the Big Game 19:30 // Interview with Grace Teng 48:00 // Final Thoughts --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/salad-podcast/message

In this episode of Getting Goosebumps: The Power of Storytelling, I chat to VP of Media Analytics and author of Implementing Word of Mouth Marketing, Idil Cakim. From getting to grips with the fundamentals, to tackling ‘the million dollar question’…there’s an array of advice and answers in this episode!