Human-Centric AI: Affectiva Asks

Eye tracking is more than just following a person's gaze — it's about understanding behavior, optimizing research, and improving real-world applications. But what are the biggest misconceptions holding researchers back? And how can the right technology make all the difference?In this episode of the Human-Centric AI Podcast, we sit down with Brant Hayes, Regional Sales Director for Southeast US at Smart Eye, to discuss the most common concerns and challenges customers face when considering eye tracking technology. With over a decade of experience helping clients integrate eye tracking into their workflows, Brant shares insights on how Smart Eye's multi-camera system, 3D world model, and innovative approach set a new standard for accuracy and ease of use.Tune in to learn:The biggest myths about eye tracking—and the reality behind them.How Smart Eye's technology ensures reliable, high-quality data while simplifying setup and calibration.Why a multi-camera approach and 3D modeling improve tracking accuracy and data integrity.How eye tracking is evolving to detect intoxication and enhance safety in real-world applications.Listen now to discover how eye tracking is transforming research and real-world applications across industries.

Eye-tracking technology is evolving rapidly, unlocking new possibilities across industries like automotive, aviation, and behavioral research. But what does it take to implement it successfully? In this episode of the Human-Centric AI Podcast, we sit down with Sebastian Johansson, Regional Sales Manager for APAC at Smart Eye, to explore the real-world challenges customers face when integrating eye tracking into their research and development processes—and how Smart Eye's cutting-edge solutions help overcome them.Sebastian shares insights from over a decade of working closely with partners and customers across Asia, shedding light on key misconceptions, technical considerations, and the ROI impact of eye tracking. From understanding how lighting conditions affect performance to the role of multi-camera setups and Smart Eye's pioneering 3D world model, this episode offers a comprehensive look at how eye tracking is shaping the future of human-machine interaction.Tune in to learn:What first-time users often get wrong about eye tracking—and what they should know instead.How Smart Eye's approach to tracking accuracy, calibration, and setup simplifies the user experience.The unique advantages of Smart Eye's technology in different environments, from simulators to real-world applications.What's on the horizon for eye tracking and how Smart Eye is driving industry innovation.Listen now and gain expert insights into the power and potential of eye-tracking technology.

Today's episode features Bahman Hadji, Director of Product Management, Automotive Sensing Division at onsemi. Bahman has 15+ years of experience working with image sensors in the medical, consumer, and automotive markets. In his role in the Automotive Sensing Division of onsemi's Intelligent Sensing Group, he manages a global team focused on driving the product roadmap strategy and bringing to market high-performance automotive image sensors used in ADAS, autonomous driving, in-cabin, and LiDAR applications. Prior to joining onsemi in 2017, he held product engineering and product marketing roles at Aptina Imaging and OmniVision Technologies. Bahman obtained both his Bachelor of Applied Science in Computer Engineering and Master of Applied Science in Electrical and Computer Engineering degrees from the University of Waterloo in Canadaonsemi is driving disruptive innovations to help build a better future. With a focus on automotive and industrial end-markets, the company is accelerating change in megatrends such as vehicle electrification and safety, sustainable energy grids, industrial automation, and 5G and cloud infrastructure. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world's most complex challenges and leads the way in creating a safer, cleaner, and smarter world. onsemi operates a responsive, reliable supply chain and quality programs, and robust ESG programs. Headquartered in Scottsdale, Arizona, the company has a global network of manufacturing facilities, sales and marketing offices and engineering centers in its key markets.We invited him to talk today about depth sensing and its importance, applications for adaptive restraint systems, user interaction / security features, and future protocols and industry standards. Listen in to learn more.Links of interest:[Download] eBook: How Euro NCAP will make DMS the New Safety Standard: https://www.smarteye.se/e-books/how-euro-ncap-will-make-dms-the-new-safety-standard/[Read] DMS - Intelligent safety features detecting driver state and behavior: https://www.smarteye.se/solutions/automotive/driver-monitoring-system/[Learn] Interior Sensing: Improving road safety and enhancing the mobility experience - https://www.smarteye.se/solutions/automotive/interior-sensing/[Listen] The Future of Interior Sensing and Driver Monitoring - https://www.smarteye.se/podcasts/driving-innovation-the-future-of-interior-sensing-and-driver-monitoring/[Watch] onsemi & Smart Eye - Interview @ AutoSens & InCabin Detroit 2024: https://www.youtube.com/watch?v=GIUO9gNC6hA 

In high-stakes environments like air traffic control, understanding and managing stress is critical. In today's episode, we explore groundbreaking research conducted by LFV/LIU in collaboration with Smart Eye, investigating the stress responses of air traffic controllers. Using cutting-edge EEG and eye tracking technologies, this study sheds light on how these tools can predict brain activity and anticipate the effects of stress.Listen now to discover how these insights can help improve safety, optimize performance, and shape the future of air traffic management. Whether you're in aviation, neuroscience, or human factors engineering, this episode offers valuable takeaways on harnessing biometric data to understand and mitigate stress in complex environments.Links of Interest: [Watch] See the accompanying visuals in the full webinar presentation here: https://www.smarteye.se/webinars/decoding-stress-how-eye-tracking-and-eeg-reveal-insights-into-air-traffic-controller-workload/ [Read] 4 Ways Eye Tracking Enhances Air Traffic Control: https://www.smarteye.se/blog/enhancing-air-traffic-control-with-eye-tracking/[Download] The Comprehensive Guide to Eye Tracking Technology for the Aviation Industry: https://www.smarteye.se/e-books/the-comprehensive-guide-to-eye-tracking-technology-for-the-aviation-industry/

Vehicle manufacturers on the European market have a new set of rules to play by: since July 7, 2024, the EU's General Safety Regulation (GSR) requires all new cars, buses, and trucks to include Driver Drowsiness and Attention Warning (DDAW) systems. At the same time, Euro NCAP are expanding their scope to provide detailed information about the safety of heavy trucks via an innovative Truck Safe City and Highway rating scheme.As legislators and rating institutes are raising the bar for road safety, many car, bus, and truck manufacturers may find themselves struggling to answer a whole new set of complex questions.To help navigate this new reality, we assembled a panel of industry experts to give you some crucial insights to demystify the new rules and ensure your vehicles meet (or exceed) the latest standards, including:➤ The Technical requirements for DDAW and ADDW integration➤ The specific features that will help you achieve top Euro NCAP Truck Safe ratings➤ How to Prepare your vehicles for upcoming Advanced Driver Distraction Warning (ADDW) requirements in 2026➤ Tackle the challenges of aligning your manufacturing processes with the latest GSR standardsListen to learn more on ensuring your vehicles not only comply with but excel under these new regulations.Links of interest: [Watch] See the webinar discussion: Navigating GSR and Euro NCAP: What Vehicle Manufacturers Should Know - https://www.smarteye.se/webinars/what-manufacturers-should-know-about-gsr-and-euro-ncap/ [Read] 5 Key Updates to Expect from Euro NCAP's 2026 Protocol: https://www.smarteye.se/blog/5-key-updates-to-expect-from-euro-ncaps-2026-protocol/[Download] How Euro NCAP will make DMS the New Safety Standard: https://www.smarteye.se/e-books/how-euro-ncap-will-make-dms-the-new-safety-standard/

Today's episode features Matt Strafuss, Director of Product and Customer Solutions at Affectiva (now a Smart Eye company). Matt has been with Affectiva for almost 10 years in various roles. Affectiva, pioneer of Emotion AI, was acquired by Smart Eye in 2021 and has since continued its strong brand presence in the media analytics space. With a degree in Physics and Computer Science, Matt has worked on everything from software development, project management, customer success, and everything in between. His deep expertise in the space made him a natural candidate to interview about the new Affectiva calibration-free eye tracking feature, which represents a culmination of the Smart Eye eye tracking tech and Affectiva Emotion AI just announced last week. Matt talked about the development of this feature, how its differentiated from other eye tracking and attention measurement solutions on the market, some high-level mechanics on how it works and where we may be going with it in the future. Listen in to learn more. Links of Interest: [Read] Press Release - Affectiva's Breakthrough Calibration-Free Eye Tracking Feature Offers a Revolution in Attention Research: https://www.businesswire.com/news/home/20240905623376/en/Affectivas-Breakthrough-Calibration-Free-Eye-Tracking-Feature-Offers-a-Revolution-in-Attention-Research [News] Affectiva Announces New Emotion AI Attention Metric with Smart Eye's Sophisticated Eye Tracking Technology: https://www.affectiva.com/news-item/affectiva-announces-new-emotion-ai-attention-metric-with-smart-eyes-sophisticated-eye-tracking-technology/

Today's episode features Lynn Deason, Head of Creative Excellence at Kantar. Kantar is the world's leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Combining their expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organizations succeed and grow. Lynn is a trusted advisor to the most senior levels in major client organisations who is passionate about brands, brand communications and brand experience. A recognised high achiever with proven impact to clients as individuals, their brands and their organisations overall, Lynn provides a very informed perspective as a result of wide experience internationally and across sectors.Lynn talked about the secrets behind creating impactful and memorable ad campaigns. We also explored the creative strategies behind brand McDonald's and Cadbury campaigns, the role of Emotion AI technology in advertising, and the future trends shaping the industry. Listen to learn more. Links of interest: [Watch] Attention Beyond Views for Creative Effectiveness: https://go.affectiva.com/attention-beyond-views-for-creative-effectiveness-webinar[Listen] Secrets of Ad Creative Effectiveness: Insights from Kantar's 2024 Awards: https://www.smarteye.se/podcasts/secrets-of-ad-creative-effectiveness-insights-from-kantars-2024-awards/[Learn] Emotion AI for ad testing: https://www.affectiva.com/product/ad-testing/[Watch] Ad: Cadbury Secret Santa Postal Service

Today's episode features Detlef Wilke, Vice President of Innovation & Strategic Partnerships at Smart Eye. With a degree in electrical engineering, Detlef has over 25 years of experience within the automotive industry with deep technical expertise in  Driver Monitoring and Interior Sensing systems. I invited him to talk today about the evolution and impact of driver monitoring and interior sensing technologies in the automotive industry, highlighting their role in enhancing vehicle safety and user experience. Let's listen in to learn more.Links of interest:[Download] How Euro NCAP will make DMS the New Safety Standard: https://www.smarteye.se/e-books/how-euro-ncap-will-make-dms-the-new-safety-standard/[Listen] Deep Dive into Smart Eye Interior Sensing and Driver Monitoring Systems: https://www.smarteye.se/podcasts/deep-dive-into-smart-eye-interior-sensing-and-driver-monitoring-systems/[Read] Smart Eye Solutions for Driver Monitoring: https://www.smarteye.se/solutions/automotive/driver-monitoring-system/[Learn] Smart Eye Interior Sensing Systems: https://www.smarteye.se/solutions/automotive/interior-sensing/

Today's episode features Vera Sidlova, Global Brand Manager, Creative at Kantar. Kantar is the world's leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Combining their expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organizations succeed and grow. Vera has been focused on creative effectiveness research and helps manage Kantar's creative solutions portfolio.Vera and I talked about the recent Kantar Creative Effectiveness Awards, including winning ad examples in each category, themes and trends seen this year - as well as some advice advertisers can follow moving forward from facial coding AI. Let's listen to learn more. Links of interest: - [Learn More] Kantar's 2024 Creative Effectiveness Awards: https://www.kantar.com/campaigns/creative-effective- [Read] Download the Booklet, Kantar Revealed: the most create and effective ads from 2023: https://www.kantar.com/campaigns/creative-effective/download-the-booklet- [eBook] Generative AI meets Emotion AI: AI Disruption in Advertising - https://go.affectiva.com/generative-ai-meets-emotion-ai-ebook- [Watch] the On-Demand webinar, Kantar Creative Effectiveness Awards 2024:  Creative consumer connections:  https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&eventid=4534231&sessionid=1&key=1C1F17B0B947D969EF76413B6251C110&groupId=5348734&sourcepage=register

While our eye tracking systems are comprehensive and cutting-edge, setting them up and working with them doesn't have to be daunting. At Smart Eye, we understand that success lies not only in the sophistication of our technology but also in the support and guidance we provide to our customers. Whether you're a seasoned professional or just beginning to explore the world of eye tracking, rest assured that you'll be well-supported every step of the way. In today's episode, our customer support team will talk you through how we make your journey with Smart Eye both seamless and successful. Listen to learn more. Links of interest:[Watch] The full webinar recording here, "Congrats on Your New Eye Tracking System! Now What?" https://www.smarteye.se/webinars/congrats-on-your-new-eye-tracking-system-now-what-maximizing-success-with-smart-eye-solutions/ [Read] Unlocking the Power of Smart Support: Navigating the Complex World of Eye Tracking with Smart Eye Pro - https://www.smarteye.se/blog/unlocking-the-power-of-smart-support-navigating-the-complex-world-of-eye-tracking-with-smart-eye-pro/

Generative AI has changed the world of advertising. Large Language Models create draft copy instantly. Image generators produce visuals in minutes. Text-to-video tools will make creative development even more streamlined. But what about the risks from all this AI-led efficiency? Can Generative AI really design compelling ads?Emotional engagement is critical for advertising success. Will the rush to automate the creative process strip advertising of its emotional power?Today, we are featuring our own Sasha Mukhanova, Account and Business Development Director at Affectiva. With 15 years experience in advertising effectiveness research, Sasha is an advertising nerd and neuroscience enthusiast. Her mission is to humanize technology with ad testing AI. She is joined by Graham Page, Affectiva's Global Managing Director of Media Analytics for a moderated discussion with Mike Stevens, the Founder of Insight Platforms. This episode shares how Emotion AI can work with Generative AI to ensure that ads drive long-term brand equity, audience engagement and even virality. Listen in to learn more. Links of interest: [eBook] Generative AI meets Emotion AI: AI Disruption in Advertising: https://go.affectiva.com/generative-ai-meets-emotion-ai-ebook [Watch] Original webinar presentation with Insight Platforms: The Future of Advertising: Generative AI meets Emotion AI: https://go.affectiva.com/the-future-of-advertising-generative-ai-meets-emotion-ai-webinar [Read] Blog on Generative AI & Emotion AI: https://blog.affectiva.com/generative-ai-meets-emotion-ai

Today, we are joined by a guest whose journey traverses the dynamic realms of traditional media and cutting-edge Emotion AI technology. Dr. Leon Hawthorne is not only a former news anchor for CNN International and CNBC Europe but also a Founder CEO of two satellite television channels. His extensive experience in the media landscape has been complemented by his entrepreneurial spirit, leading him to explore the forefront of Artificial Intelligence in digital communication.Dr. Hawthorne recently earned his Ph.D. in 2024, delving into the captivating world of Generative AI and its impact on our digital lives. Long before the current surge in AI adoption, Leon embarked on a research project titled 'Talking Heads.' This initiative aimed to evaluate the integration of AI-generated virtual humans as on-screen news presenters, a concept that has gained unprecedented relevance in today's rapidly evolving technological landscape.His findings, which we will be exploring in detail, shed light on audience perceptions, preferences, and the challenges that arise when blending human authenticity with the prowess of Generative AI. Let's listen in to learn more.Links of interest: [Listen] Leon's prior episode appearance on Emotion AI in journalism: https://podcasts.apple.com/us/podcast/emotion-ai-in-journalism-trust-me-im-human-virtually/id1458361251?i=1000558032877[Read] Dr. Hawthorne's PhD Thesis, Talking Heads: The use of virtual human presenters for the delivery of news content: https://openaccess.city.ac.uk/id/eprint/32443/ [Download] eBook: Generative AI meets Emotion AI: AI Disruption in Advertising[Learn More] About Affectiva Emotion AI: https://go.affectiva.com/affdex-for-market-research

Today we have a very special episode featuring Dr. Rana el Kaliouby, former Co-Founder and CEO of Affectiva, currently Deputy CEO of Smart Eye, having a discussion with Smart Eye CEO Martin Krantz. In their conversation, Rana and Martin touch on the significance of recent design wins, the methodology behind estimating revenue and lifetime value, and the exciting potential of combining interior sensing with generative AI. Listen in to learn more.Links of interest:[Read] Press Release: Smart Eye Announces New Automotive Interior Sensing AI Design Win with European Premium Car Manufacturer[Watch] Watch full livestream video of this conversation[Read] Blog Article: Smart Eye Achieves Another Milestone with Interior Sensing Design Win[Download] eBook: Interior Sensing: The Next Frontier in Improving Road Safety and the Mobility Experience

In today's episode, we dive into the world of eye tracking technology and how it's transforming the landscape of human factors research setups. We covered why eye tracking is more applicable than ever, hosting three expert speakers from the University of North Dakota. Furthermore, iMotions spoke on the multi-modal approach for enhanced insights. Listen in to learn moreLinks of interest: [Watch] Expanding Human Insights: Combining Eye Tracking with Biosensors to Assist University Research Labs: https://smarteye.se/webinars/expanding-human-insights-combining-eye-tracking-with-biosensors-to-assist-university-research-labs/[Read] UND puts Humvee through its paces, assisted by minivan mom: Me - https://blogs.und.edu/und-today/2023/10/und-puts-humvee-through-its-paces-assisted-by-minivan-mom-me/[Read] Unleashing the Power of Smart Eye: Transforming Research Capabilities at UND / RIAS - https://smarteye.se/blog/unleashing-the-power-of-smart-eye-eye-tracking-transforms-research-capabilities-at-und-rias/

In today's episode, we dive into a recent collaborative event Smart Eye attended at the University of North Dakota (or UND) and the Research Institute for Autonomous Systems (RIAS). With a comprehensive setup featuring multiple cameras, EEG data collection modules, and emotion sensing capabilities, the UND RIAS team is poised to unlock the true potential of eye tracking technology combined with other biosensors. Speaking with Smart Eye, UND Professor and project sponsor Philip Brandt and the students involved in this week-long tech event, we got a comprehensive look into their project, which includes equipping a HUMVEE with advanced Smart Eye Pro eye tracking systems and iMotions analysis software. This state-of-the-art arrangement provides a powerful platform for capturing and analyzing data related to driver and passenger behavior, setting the stage for groundbreaking research. Listen to learn more!Links of interest: [Watch] Expanding Human Insights: Combining Eye Tracking with Biosensors to Assist University Research Labs - https://smarteye.se/webinars/expanding-human-insights-combining-eye-tracking-with-biosensors-to-assist-university-research-labs/[Read] UND puts Humvee through its paces, assisted by minivan mom: Me - https://blogs.und.edu/und-today/2023/10/und-puts-humvee-through-its-paces-assisted-by-minivan-mom-me/[Read] Unleashing the Power of Smart Eye: Transforming Research Capabilities at UND / RIAS - https://smarteye.se/blog/unleashing-the-power-of-smart-eye-eye-tracking-transforms-research-capabilities-at-und-rias/

Marketers often talk about the art of storytelling, but how do they measure up to the experts in filmmaking? In a world where emotions drive engagement, Affectiva's Emotion AI database, with 80 thousand pieces of advertising and entertainment content, provides unique insights. This technology reads between the lines, decoding facial expressions to understand audience engagement and feelings in the moment of viewing.In a recent webinar hosted by Greenbook, Affectiva's Mitzi Lorentzen guided attendees through case studies and quantitative analyses, uncovering the role of emotions in driving key outcomes such as advertising sales and box office success. Mitzi dove into the comparison between advertising and entertainment in evoking viewer emotion and the consequences that follow. She also covered the art of getting emotion right – when to use positive versus negative emotions and how to tailor them to different genres or messages. Throughout the webinar event, she showcased practical applications beyond box office hits, illustrating how the tricks of narrative revealed by emotional AI can drive attention and engagement across various industries. Listen in to learn more.Links of interest: [Watch] Emotion AI: How to Boost Business Outcomes with Narrative Insights: https://go.affectiva.com/emotion-ai-how-to-boost-business-outcomes-with-narrative-insights-webinar [Read] Emotion AI and Facial Coding: The Power of Emotional Insights in Entertainment Content Testing: https://blog.affectiva.com/emotion-ai-and-facial-coding-the-power-of-emotional-insights-in-entertainment-content-testing [Listen] Emotion AI Unveiled: Crafting Compelling Entertainment with MarketCast: https://smarteye.se/podcasts/emotion-ai-unveiled-crafting-compelling-entertainment-with-marketcast/ [Learn More] Affectiva Media Analytics for Entertainment Content Testing: https://www.affectiva.com/product/affectiva-media-analytics-for-entertainment-content-testing/ 

Today's episode features two Smart Eye team members, Mario and Aaron, discussing the transformative potential of Smart Eye's eye tracking solutions in redefining the possibilities of automotive research in a recent live virtual event. Attendees discovered the essence of eye tracking, its profound relevance, and how it enables breakthroughs in road safety, human-machine interaction, and human factors research. Listen in to learn more. Links of interest: [Watch] Revolutionizing Automotive Research with Smart Eye Pro: https://smarteye.se/webinars/revolutionizing-automotive-research-with-smart-eye-pro/[Read] How Georgia Tech Sonification Lab is Using Eye Tracking to Understand Driver Behavior: https://smarteye.se/testimonials/how-georgia-tech-sonification-lab-is-using-smart-eye-research-grade-eye-tracking-to-understand-driver-gaze-and-behavior/[Listen] VI-grade: How Vehicle Simulation Accelerates Product Development: https://smarteye.se/podcasts/vi-grade-how-vehicle-simulation-accelerates-product-development/[Download] Fit to Drive? 5 Key Insights into the State of Intoxicated Driving Research: https://smarteye.se/e-books/insights-into-intoxicated-driving-research/

Today we are going to dive into some of the latest advancements in visual attention measurement, and how it is revolutionizing ad creative effectiveness testing. We will also discuss creative development strategies, how to balance attention and brand goals, and briefly touch on integrating attention metrics into your existing measurement frameworks.Our expert speakers:Duncan Southgate, Senior Director, Global Creative - Insights Division at KantarGraham Page, Global Managing Director of Media Analytics at Affectiva Smart EyeLinks of interest: [Watch] See the original livestream video here, with visuals: Craving Attention: How to Capture and Retain the Attention Your Ad Needs. https://www.linkedin.com/feed/update/urn:li:activity:7143336778693767168 [Sign Up] The joint Affectiva - Kantar webinar on February 28, Attention beyond views for creative effectiveness. Sign up here: https://event.on24.com/wcc/r/4486406/F7D84352F9B82123DF33B52E58D1A61B/5253078

Today's episode features Elsa Magner, Senior Project Manager at Smart Eye. Elsa has extensive expertise spanning various technical domains, including project management, quality assurance, and product development. With a mission to instill structure, purpose, and clear goals in her work, Elsa is a seasoned professional who thrives on delivering on expectations, collaborating with competent teams, and adapting swiftly to new challenges.As a vital part of Smart Eye's Applied AI Systems team, Elsa shared insights into her role enhancing road safety through driver monitoring systems. As an expert navigating legislative requirements, she discussed challenges and successes in implementing safety systems, emphasizing the role of data. Listen in to learn more.Links of interest:[Learn] Fleet Safety Technology:  https://smarteye.se/applied-ai-systems/[Read] Driver Monitoring for Commercial Vehicles: https://smarteye.se/ais/[Watch] How to Install Smart Eye AIS in 5 Minutes: https://www.youtube.com/watch?v=gLJp4g6-Dcg[Download] The Ultimate Guide to Driver Monitoring Systems in the Fleet Industry: https://smarteye.se/e-books/ultimate-guide-to-dms-for-fleets/

Today's episode features Dr. Tara Akhavan, Global Innovation and Ecosystems Director at Forvia. Dr. Akhavan is an award-winning technology entrepreneur with over 15 years of experience in leadership and product strategy. She is the Founder, President & CEO of Faurecia, a groundbreaking company in the field of Perceptual Display/Image Processing for both consumer and automotive markets. Faurecia Irystec was acquired by Faurecia (Forvia) in 2020, where Tara now serves as the Global Innovation & Ecosystems Director, overseeing startups internally and externally, as well as leading the central Innovation team. She holds a Ph.D. in Image Processing and Computer Vision and actively contributes to industry committees such as CIE and SID. In our conversation, Dr. Akhavan unveils the fascinating journey from her Vienna PhD to pioneering human-centric mobility, teasing exclusive details about Forvia's CES 2024 presence and sharing insights on the impactful intersection of Emotion AI and innovative automotive technologies. Links of interest:[Watch] Tara's TED Talk: Technology Followers or Leaders? | TEDxMontrealWomen -  https://www.youtube.com/watch?v=AFnNCuylXR4[News] Consumer Electronics Show : 4 FORVIA technologies win CES 2024 innovation awards: https://www.forvia.com/newsroom/consumer-electronics-show-4-forvia-technologies-win-ces-2024-innovation-awards[News] Smart Eye Announces Innovative Emotion Generative AI Capability and Key Partnerships at CES 2024: https://www.businesswire.com/news/home/20240104295374/en/Smart-Eye-Announces-Innovative-Emotion-Generative-AI-Capability-and-Key-Partnerships-at-CES-2024 [More News] FORVIA and Smart Eye join forces on groundbreaking emotion AI demo at CES 2024: https://www.faurecia.com/en/newsroom/forvia-and-smart-eye-join-forces-groundbreaking-emotion-ai-demo-ces-2024 [Learn More] About Forvia: https://www.forvia.com/[About] Facial Expression Analysis Emotion AI: https://smarteye.se/technology/emotion-ai-facial-expression-analysis/ 

In today's episode, we are delving into the groundbreaking world of AI art expression for those with Motor Neuron Disease (or MND) such as ALS. We spoke with guests Franklin Williams and Evan Schmidt from the AREA 23 Agency, along with Richard Cave from the MND Association. Richard Cave is a Speech and Language Therapist, working with the MND Association and also with Google, providing specialist Speech Therapy consultancy to the technology teams.He is also PhD candidate at University College London, national adviser to Royal College of Speech and Language Therapists for voice banking and 2022 Allied Professional of the Year recipient from the International Alliance of ALS/MND Associations.Then from Area 23, we have Franklin Williams and Evan Schmidt. As EVP, Executive Director of Experience Design, Franklin is an ideal blend of creativity, user experience, and technology, and has been using his passion for innovation to elevate the importance of experience design in the advertising industry for nearly 20 years. Along with Franklin we also have Evan Schmidt, Associate Creative Director (Art) at AREA 23. Evan is a dynamic creative fueled by an unwavering passion for AI art. With a background in illustration and a flair for innovation, he seamlessly integrates AI algorithms into his artistic vision, crafting visually stunning and thought-provoking pieces. Together with the team at AREA 23 an IPG Health Company, Evan helped to develop the Mind's Eye app. Mind's Eye is the world's first AI art expression tool for people with MND/ALS. As an Associate Creative Director, Evan inspires his team to embrace the transformative power of AI, creating a new era of visually captivating and intellectually stimulating experiences.In our conversation, we unravelled the journey behind Mind's Eye, exploring its purpose, unique features, and the impact it has on the lives of its users. We also uncover the synergy between Mind's Eye and the Smart Eye assistive technology partner Smartbox (who use our eye tracking to help give a voice to those who are unable to) the pivotal role of eye tracking technology, and hear inspiring user stories. Evan has an exciting call-to-action for our listeners—try Mind's Eye in Grid with a 60-day free trial for Windows or a 30-day free trial for iPad at thinksmartbox.com/try-grid. Get ready for a deep dive into the transformative realm of Mind's Eye and the evolution of human-centric AI!Links of interest: [Try it] Try Mind's Eye in Grid with a 60-day free trial:  thinksmartbox.com/try-grid [Watch] Mind's Eye: https://minds-eye.app/home/[Read] Smart Box: https://thinksmartbox.com/products/eye-gaze/[Get] Smart Eye Smart Box Case Study: https://smarteye.se/testimonials/empowering-people-with-disabilities-with-eye-tracking-technology-a-smartbox-and-smart-eye-collaboration/

We have a special episode today featuring Smart Eye Deputy CEO Dr. Rana El Kaliouby (formerly Co-Founder and CEO of Affectiva) speaking with with Leïla Maidane: Leïla is a socially-minded entrepreneur who puts technology at the service of economic mobility. With expertise in digital transformation, she launched Femmes Fières in 2019 to elevate businesses founded by female entrepreneurs using technology as a catalyst. In 2020, she founded InterSkillar, a startup revolutionising the transition between education and work for young people. Leïla's influence also extends to her position on the board of Agoria Brussels and her active role in advancing the digital transition for women entrepreneurs in Europe. She was voted Inspiring50 in 2022, Top 100 most influential female entrepreneurs in Europe in 2023 and is a member of the Belgium 40under40.In this livestream, Rana and Leïla discussed the AI landscape in Europe, especially as it relates to female entrepreneurs, how technology can be a vehicle for economic and social mobility, and topics around ethics, equity and responsible use of AI. Let's listen in to learn more. Links of interest: [Video] Watch the LinkedIn Livestream here: https://www.linkedin.com/events/aiempowered-diversity-equityand7118256840915791872/comments/www.affectiva.com http://www.interskillar.be www.ranaelkaliouy.com

Today's episode features Daniel Murray, Senior Vice President at the American Transportation Research Institute (ATRI). Dan has more than 30 years of experience in a broad range of transportation fields including trucking research and economics, transportation safety technologies and autonomous vehicles. At ATRI, Mr. Murray is responsible for managing ATRI's transportation research, testing and evaluation activities, and leads multiple national activities including the U.S. DOT-sponsored Freight Mobility Initiative. He is a well-known freight subject-matter expert and is a keynote speaker at more than a dozen annual events.Dan and I talked about top concerns in trucking fleet safety, challenges in fleet safety management, why safety matters, and critical technologies for fleet safety. Listen to learn more. Links of interest: American Transportation Research Institute (ATRI) Latest Research: https://truckingresearch.org/category/latest-studies/[Press] Smart Eye Introduces AIS CV Alert: Advanced GSR-Compliant Drowsiness Detection for Buses and Trucks: https://smarteye.se/news/smart-eye-introduces-ais-cv-alert-advanced-gsr-compliant-drowsiness-detection-for-buses-and-trucks/[eBook] The Ultimate Guide to Driver Monitoring Systems in the Fleet Industry: https://smarteye.se/e-books/ultimate-guide-to-dms-for-fleets/[Blog] How Does an Advanced Fleet Driver Monitoring System Work? https://smarteye.se/blog/how-does-an-advanced-fleet-driver-monitoring-system-work/

How can eye tracking technology help improve flight safety?  In this episode, we explore the fascinating world of eye tracking and its profound impact on the aviation industry. We dove into the fundamentals of eye tracking, its crucial relevance in aviation, and present real-world case studies and testimonials showcasing its effectiveness. Virtual Attendees Learned:  Eye Tracking 101: Understand the fundamentals of eye tracking and why it matters in aviation.Applications in Aviation: Discover the wide-ranging applications of eye tracking technology in aviation, from air traffic control to pilot monitoring and training, including integration into flight simulators.Enhancing Safety: Learn how eye trackers can detect issues such as drowsiness and fatigue in pilot monitoring, similar to driver monitoring in vehicles, to enhance safety.Human-Machine Interaction: Explore how eye tracking technology plays a vital role in improving the interaction between pilots and aircraft controls, impacting both training and future aircraft design.Air Traffic Control: See how eye trackers are critical components for training in air traffic control rooms, contributing to safety and staff training.Links of Interest: [Watch] See the full slide presentation along with audio here: Navigating Aviation with Precision: Unlocking Insights through Eye Tracking Technology, https://smarteye.se/webinars/navigating-aviation-with-precision-unlocking-insights-through-eye-tracking-technology/[eBook] The Comprehensive Guide to Eye Tracking Technology for the Aviation Industry: https://smarteye.se/e-books/the-comprehensive-guide-to-eye-tracking-technology-for-the-aviation-industry/[Podcast] Humanizing Automation: Building Trust and Enhancing Safety through Eye Tracking in Aviation: https://smarteye.se/podcasts/humanizing-automation-building-trust-and-enhancing-safety-through-eye-tracking-in-aviation/[Blog] Advancing Aviation Safety: The Impact of Eye Tracking in Pilot Education: https://smarteye.se/blog/advancing-aviation-safety-the-impact-of-eye-tracking-in-pilot-education/

Today's episode features Kate Monninger, VP of Campaign Analytics at MarketCast. A versatile research analyst with fifteen years of experience in supplier-side strategic consulting, Kate has proven expertise as a research manager overseeing the design, implementation and analysis of quantitative and qualitative projects on global scale. Her current work focuses on theatrical campaign and franchise/brand messaging development, with experience also in the TV and OTT marketplaces. She has also conducted quant and qual research throughout North America, Europe, Asia and the Middle East. MarketCast is a data and technology-driven research and insights firm serving CMOs and marketers at the world's top brands, media companies, tech platforms, and sports and video games organizations. The company brings together a unique mix of primary research, AI, and big data to deliver full-funnel transparency for marketers. Their insights guide critical marketing decisions, helping brands determine which audiences to prioritize and product benefits to communicate, in addition to developing, launching, and measuring brand and advertising campaigns across media platforms.Kate and I talked about some of her recent entertainment research she conducted on a very popular action movie franchise, including what she set out to understand from viewers of this content, the methodology of understanding user emotion, her learnings, and the data behind them. Listen to learn more. Links of interest: [Visit] www.marketcast.com[Blog] The Science of Attention and Engagement: A Revolution in Media Metrics: https://blog.affectiva.com/the-science-of-attention-and-engagement-a-revolution-in-media-metrics[Web] Affectiva Media Analytics for Entertainment Content Testing: https://www.affectiva.com/product/affectiva-media-analytics-for-entertainment-content-testing/[Podcast] The New Affectiva Attention Metric: A Deep Dive into AI and Human Behavior: https://smarteye.se/podcasts/the-new-affectiva-attention-metric-a-deep-dive-into-ai-and-human-behavior/

Today's episode features a recent livestream event where we hosted Solmaz Shahmehr, Smart Eye VP of Research Instruments. We had a quick chat about the fundamentals of eye tracking, applications in aviation, and how eye tracking can help improve flight safety through pilot training research and future aircraft design. Let's listen in to learn moreSolmaz has been with Smart Eye since 2009 in different capacities – she is responsible for directing the Research Instruments organization, and charged with delivering a sustainable, profitable business model there. She also leads global sales, product development and product management, marketing, support & ops.Links of interest: [Aviation eBook Download] The Comprehensive Guide to Eye Tracking Technology for the Aviation Industry: https://smarteye.se/e-books/the-comprehensive-guide-to-eye-tracking-technology-for-the-aviation-industry/ [Watch] Navigating Aviation with Precision: Unlocking Insights through Eye Tracking Technology: https://smarteye.se/webinars/navigating-aviation-with-precision-unlocking-insights-through-eye-tracking-technology/[Podcast] How to Improve Flight Safety with Eye Tracking: Pilot Training and Simulation: https://smarteye.se/podcasts/how-to-improve-flight-safety-with-eye-tracking-pilot-training-and-simulation/[Blog] Elevating Flight Safety and Performance: The Power of Eye Tracking Technology: https://smarteye.se/blog/eye-tracking-for-flight-safety-and-performance/

Today's episode features Matt Strafuss, Director of Product and Customer Solutions at Affectiva (now a Smart Eye company). Matt has been with Affectiva for almost 10 years in various roles. Affectiva, pioneer of Emotion AI, was acquired by Smart Eye in 2021 and has since continued its strong brand presence in the media analytics space. With a degree in Physics and Computer Science, Matt has worked on everything from software development, project management, customer success, and everything in between. His deep expertise in the space made him a natural candidate to interview about the new Affectiva attention metric, which represents a culmination of the Smart Eye eye tracking tech and Affectiva Emotion AI just announced. Matt and I talked about the development of this metric, how its differentiated from other “Attention” measurement solutions on the market, some high-level mechanics on how it works and where we may be going in the future. Listen in to learn more. Links of Interest: Affectiva Emotion AI Media Analytics: https://go.affectiva.com/affdex-for-market-researchPress Release: Affectiva Announces New Emotion AI Attention Metric with Smart Eye's Sophisticated Eye Tracking Technology: https://www.businesswire.com/news/home/20230911830235/en/Affectiva-Announces-New-Emotion-AI-Attention-Metric-with-Smart-Eye%E2%80%99s-Sophisticated-Eye-Tracking-TechnologyBlog: The Science of Attention and Engagement: A Revolution in Media Metrics: https://blog.affectiva.com/the-science-of-attention-and-engagement-a-revolution-in-media-metrics

Today's episode features Senior Neuroscience Product Specialist at iMotions, Nam Nguyen. With over 15 years of experience shaping cutting-edge research across diverse industries, Nam's background encompasses everything from military and healthcare technologies, automotive UX, game design, and academic research. His expertise is matched only by his passion for sensors and technology. Currently advising research programs at iMotions, he brings cognitive neuroscience methodology to the forefront, backed by a history of rigorous scientific work and multiple peer-reviewed publications.Nam and I talked about aviation and how cutting-edge technology like eye tracking and biometrics are revolutionizing the aviation industry. Having gained insights from pilots and exploring applications in flight safety, training, and more over the years - from Smart Eye Pro eye tracking to emotion analysis - we covered how iMotions enhances aviation tasks, monitors human-machine interaction, and ensures pilot readiness in the face of automation.Join us as we gain insights into the intersections of neuroscience and technology for aviation: Let's listen in to learn more.Links of interest:- [eBook] The Comprehensive Guide to Eye Tracking Technology for the Aviation Industry- [Blog] The Power of Multimodal Research: iMotions and the Future of Human Behavior Insights with Eye Tracking Technology- [Blog] How Are Simulations Used in Human Behavior Research

Today's episode features the Founder & CEO @iMotions, and member of the Executive Management team in Smart Eye Group,  Peter Hartzbech. Peter is an entrepreneur who is driven by using technology to make the world a better place. His company, iMotions, is a fully-integrated, hardware-agnostic software platform that allows researchers to use the power of any neuroscience technology, as well as traditional surveys and focus groups, to gain unparalleled insight into what people actual think and feel. Their customers use iMotions for everything from diagnosis of neurological diseases such as Parkinson, Schizophrenia, Autism and Alzheimers to personnel training, UX testing, advertising and military human research. Peter and I talked about the future of biometric research, the cutting-edge advancements and trends that are reshaping the field, uncovering new possibilities and applications. We discussed the groundbreaking development of web-based eye tracking and its implications for attention measurement and eye movement metrics. Peter will also shed light on the power of multi-modality, combining biometric signals to gain a comprehensive understanding of human behavior, as well as the exciting world of real-time analysis and its transformative impact on biometric research. Let's listen in to learn more. Links of interest: [iMotions Blog] The Future of Eye Tracking: https://imotions.com/blog/learning/product-news/the-future-of-eye-tracking/[Whitepaper] Multimodal biometric data collection of interpersonal communication: https://imotions.com/blog/multimodal-biometric-data-collection-of-interpersonal-communication/ Smart Eye and iMotions: https://smarteye.se/solutions/behavioral-research/imotions/ CES 2023: https://smarteye.se/smart-eye-at-ces-2023/ 

Today's episode features Dr. Bryan Reimer, Research Scientist at the MIT Center for Transportation and Logistics and MIT AgeLab, specializing in driver safety and mobility. With extensive experience in driver behavior research and a multidisciplinary approach, Dr. Reimer's work addresses the challenges of driver attention management, distraction, automation, and advanced driver assistance systems. His research informs technology development, business strategy, and public policy, making him a leading expert in the field.We talked about the latest advancements in mitigating driver distractions through improved driver support, highlighting the role of vision sensor technology in enabling OEMs to make better decisions in supporting drivers. He emphasized the importance of effectively utilizing the information collected by driver monitoring systems to enhance driver support and provided examples of positive reinforcement techniques that can positively impact driver behavior. Let's listen in to learn more. Links of interest: Dr. Bryan Reimer's bio: https://web.mit.edu/reimer/www/ Driver response and recovery following automation initiated disengagement in real-world hands-free driving: https://www.tandfonline.com/doi/full/10.1080/15389588.2023.2189990 Characterizing driver speeding behavior when using partial-automation in real-world driving: https://www.sciencedirect.com/org/science/article/pii/S1538958822017301Evaluating and Rating the Safety Benefits of Advanced Vehicle Technologies: Developing a Transparent Approach and Consumer Messaging to Maximize Benefit: https://trid.trb.org/view/2209672 

Today's episode features Smart Eye Deputy CEO Dr. Rana El Kaliouby (formerly Co-Founder and CEO of Affectiva) moderating a discussion with Pernille Bülow, PhD, founder and CEO of the nonprofit Mind Blossom, and Loren Larsen of Videra Health. On this last day of Mental Health Awareness month, these three came together to put a spotlight on this issue, and delve into the role technologies like Emotion AI can play in mental health. The panelists also discussed the ethical concerns surrounding the use of technology in mental health and how they can be addressed. Additionally, they examine the potential impact of this tech on mental health research and how it can be used to identify new treatments and therapies. The discussion highlights the potential of recent technology advancements to revolutionize the way we approach mental health and underscores the importance of responsible and ethical use of this technology. Listen in to learn more. Links of interest: [Watch Now] Biosensors in mental health research:  https://attendee.gotowebinar.com/register/7812277932273402896?source=podcast[Blog] iMotions: Bringing Mental Health to the Forefront https://imotions.com/blog/learning/product-news/bringing-mental-health-to-the-forefront/[Podcast Episode] iMotions: Emotion AI & Biosensors in Mental Health Research:  https://podcasts.apple.com/us/podcast/imotions-emotion-ai-biosensors-in-mental-health-research/id1458361251?i=1000585494254[Blog] How eye trackers can help us understand mental health issues around performance anxiety: https://smarteye.se/blog/how-eye-trackers-can-help-us-understand-mental-health-issues-in-performance-anxiety/

Today's episode features a Q&A with our own Graham Page. Graham leads the Media Analytics business Unit as Global Managing Director of Media Analytics at Affectiva, a Smart Eye company. He pioneered the integration of biometric and behavioral measures to mainstream brand and advertising research for 26 years as Executive VP and Head of Global Research Solutions at Kantar.Over the course of the last year or so, there has been a thread of debate in the media regarding the validity and ethics of facial emotion recognition.  This has often reflected the point of view of some data privacy groups who are concerned about the use of facial technologies across several use cases, or the opinions of commercial interests who offer alternative biometric technologies, or traditional research methodologies.Scrutiny of emerging technologies is vital, and the concerns raised are important points for debate.  Affectiva has led the development of the Emotion AI field for over a decade, and the use of automated facial expression analysis in particular. Listen in to learn more.Links of interest: [Podcast Episode] Lisa Feldman Barrett on Challenges in Inferring Emotion from Human Facial Movement: https://podcasts.apple.com/us/podcast/lisa-feldman-barrett-on-challenges-in-inferring-emotion/id1458361251?i=1000446966899 [Blog] Face Value: The Power of Facial Signals in Human Behavioral Research: https://blog.affectiva.com/face-value-the-power-of-facial-signals-in-researchAdditional Sources Referenced: [1] Barrett, Lisa Feldman, et al. "Emotional expressions reconsidered: Challenges to inferring emotion from human facial movements." Psychological science in the public interest 20.1 (2019): 1-68.[2] Ekman, Paul, and Wallace V. Friesen. "Facial action coding system." Environmental Psychology & Nonverbal Behavior (1978).[3] Rosenberg, Erika L., and Paul Ekman, eds. What the face reveals: Basic and applied studies of spontaneous expression using the Facial Action Coding System (FACS). Oxford University Press, 2020.[4] Martinez, Brais, et al. "Automatic analysis of facial actions: A survey." IEEE transactions on affective computing 10.3 (2017): 325-347.[5] McDuff, Daniel, et al. "AFFDEX SDK: a cross-platform real-time multi-face expression recognition toolkit." Proceedings of the 2016 CHI conference extended abstracts on human factors in computing systems. 2016.[6] Bishay, Mina, et al. "AFFDEX 2.0: A Real-Time Facial Expression Analysis Toolkit." arXiv preprint arXiv:2202.12059 (2022). Accepted at the FG2023 conference. [7] McDuff, Daniel, et al. "Predicting ad liking and purchase intent: Large-scale analysis of facial responses to ads." IEEE Transactions on Affective Computing 6.3 (2014): 223-235.[8] Koldra, Evan, et al. Do emotions in advertising drive sales? https://ana.esomar.org/documents/do-emotions-in-advertising-drive-sales--8059. [9] McDuff, Daniel, and Rana El Kaliouby. "Applications of automated facial coding in media measurement." IEEE transactions on affective computing 8.2 (2016): 148-160.[10] Teixeira, Thales, Rosalind Picard, and Rana El Kaliouby. "Why, when, and how much to entertain consumers in advertisements? A web-based facial tracking field study." Marketing Science 33.6 (2014): 809-827.[11] McDuff, Daniel, et al. "Automatic measurement of ad preferences from facial responses gathered

Today's episode features Dr. Michael Seiler, an expert in marketing and consumer behavior at the Raymond A. Mason School of Business at the College of William and Mary. Dr. Seiler is an internationally recognized behavioral real estate researcher whose studies have been cited in the Wall Street Journal, NY Times, LA Times, and Washington Post. He has published over 185 research studies, has written several books, and is currently the #1 ranked real estate researcher, consuling in the areas of behavioral and experimental real estate and finance. Dr. Seiler's research focuses on the intersection of technology, marketing, and consumer behavior, and he has a particular interest in how affective computing can be used to understand people's responses to financial products. In this episode, Mike shared his insights into how he used Affectiva's Emotion AI technology to assess people's attitudes towards financial products by showing them content and measuring their emotional responses to it. Let's listen in to learn more. Links of interest: Dr. Michael Seiler's faculty bio: https://mason.wm.edu/faculty/directory/seiler-m.phpAffectiva Emotion AI: https://go.affectiva.com/affdex-for-market-research

Smart Eye recently hosted an assistive technology virtual event which dove deep into the ways in which individuals with disabilities use different access methods such as eye gaze to control computers, with a special focus on Smartbox and their groundbreaking Lumin-i eye tracker. In this webinar, we explored how this technology revolutionizes the way these individuals communicate, and perform all the activities to give them the independence to live their lives.So today's episode features Solmaz Shahmehr, Smart Eye VP of Research Instruments and Neil Fitzgerald, Smartbox Product Manager discussing how eye tracking technology is being used in Smartbox's Lumin-i eye tracker for Augmentative and Alternative Communication (AAC) devices, and what makes it unique.Soli and Neil talked about the exciting world of eye gaze technology and discuss how it fits into these AAC devices, along with some of the incredible things it can achieve. You'll hear inspiring stories of how these communication aids have given those with disabilities the power to interact with friends and family, and communicate in ways they otherwise never thought possible. Listen in to learn more. Links of interest: [Webinar Recording Download] Eyes on Independence: The Smartbox and Smart Eye Collaboration - Download the recording now to see the full presentation: https://smarteye.se/webinars/eyes-on-independence-the-smartbox-and-smart-eye-collaboration/[Blog] How Eye Tracking Technology is Changing the Game for Individuals with Disabilities: https://smarteye.se/blog/how-eye-tracking-technology-is-changing-the-game-for-individuals-with-disabilities/[Press Release] Smart Eye partners with Smartbox on eye tracker that gives people with disabilities a voice: https://smarteye.se/news/smart-eye-partners-with-smartbox-on-eye-tracker-that-gives-people-with-disabilities-a-voice[Podcast] SmartBox: Barrier-Free Communication Tools for Those with Disabilities: https://smarteye.se/podcasts/smartbox-barrier-free-communication-tools-for-those-with-disabilities/[Blog] Why You Should Integrate Eye Tracking into Your Product: the Process & Benefits: https://smarteye.se/blog/why-you-should-integrate-eye-tracking-into-your-product-the-process-benefits/About Smart Eye Product Integration offering - take your product to the next level with eye tracking: https://smarteye.se/solutions/behavioral-research/product-integration/About Smartbox's Lumin-i Product: https://thinksmartbox.com/product/lumin-i/

What role can eye tracking play in building trust between pilots and the aircraft they fly? Can it help improve flight safety, or help train the next generation of pilots? These are the questions tackled in today's episode featuring Karl Tschurtschenthaler and Simon Schwerd both from the Institute of Flight Systems. Karl studied Biomedical Engineering and received his Master of Science degree in 2018. Afterward, he worked as a research engineer in the field of numerical modeling and has been working as a research associate and Ph.D. student at the Institute of Flight Systems since October 2020. His research objective is Pilot Activity Recognition using probabilistic graphical models based on real-time data (eye tracking and psychophysiological sensors). Simon studied engineering at the Technical University of Munich with a bachelor's degree and  master's degree in mechanical engineering. At the Institute of Flight Systems, he developed future cockpit concepts for military aircrafts and is pursuing his PhD in the estimation of Situation Awareness based on pilot monitoring via eye-tracking. His general research interests include Operator & Pilot Assistance, Adaptive Automation and Human-Automation-Integration. Simon and Karl talked all about their work with eye tracking in aviation, including cooperative automation and human-automation-interaction in aircraft cockpits. Listen in to learn more. Links of interest: The Institute of Flight Systems: https://www.unibw.de/ifs-enSmart Eye pilot training eye tracking: https://smarteye.se/solutions/behavioral-research/aviation-aerospace/

Today's episode features a Q&A discussion between our own Sasha Mukhanova, Business development and Account director, Media analytics at Affectiva (a Smart Eye company) and Stefan Ruff, Co-CEO & Co-Founder of Oculid. Sasha is an experienced brand strategist with a passion for research and consumer insights. Through her work and extensive background as a creative domain lead at Kantar, she is a self-described “advertising nerd,” and expert in utilizing emotion AI to help clients drive deeper consumer insights and create more engaging advertising campaigns for over a decade. Stefan is a leading expert in the field of eye tracking technology. With extensive experience in the advertising industry, Stefan has a deep understanding of the importance of understanding consumer emotions and behavior. His expertise in this area is born from years of research and hands-on experience, as he has worked with some of the world's leading brands, helping them to leverage eye tracking  to gain a deeper understanding of their customers.The two discussed a recent collaboration between Affectiva and Oculid to test a few ads, and covered some practical advice for businesses looking to incorporate technologies such as facial expression analysis, Emotion AI & eye tracking into your advertising strategy. Listen in to learn more. Links of interest: John Lewis “The Beginner” ad: https://www.tiktok.com/@johnlewis/video/7164295164884815147?is_copy_url=1&is_from_webapp=v1&lang=en  Aldi “Kevin the Carrot: Home Alone” ad: https://www.tiktok.com/@aldiuk/video/7164294426628558086?is_from_webapp=1&web_id=7163682284583093803 [Blog] Emotion AI + Eye Tracking: Unlock the Creative Power of Digital Content: https://blog.affectiva.com/how-emotion-ai-and-eye-tracking-provide-powerful-ad-insights[Talk] Oculid at IIeX 2023 on 3/28: The Value of Attention Measurement in Video-Based Social Media Platforms - https://events.greenbook.org/iiex-europe/agenda?speakers=2908950

Today's episode features prior guest Dr. Pernille Bülow, Product Specialist at iMotions where she consults and trains researchers on multimodal biometric data collection and study design. Penny speaks with Dr. Ryan Jane Jacoby, who is a licensed clinical psychologist at the Center for OCD and Related Disorders at Massachusetts General Hospital and an Assistant Professor of Psychology (Psychiatry) at Harvard Medical School. Her clinical & research interests focus on the behavioral/psychophysiological measurement of transdiagnostic psychological processes using multi-method approaches.From investigations into clinical mental illness regarding bipolar disorder, depression and PTSD, to general health monitoring, education, and performance, multimodal biosensor studies have seen blossoming interest. These two experts covered how combining facial expression analysis, heart rate, eye tracking, skin conductance or other multi-sensor behavioral research techniques can have immediate implications on the clinical, diagnostic or intervention aspects of mental health research.Listen to learn more. [Webinar] see the reference slides in the full recording:  iMotions client webinar: Biosensors in mental health research -  https://register.gotowebinar.com/register/7812277932273402896?source=podcast[Blog] Eye Tracking & Biosensors in Mental Health Research: https://smarteye.se/blog/eye-tracking-biosensors-in-mental-health-research/[Blog] How eye trackers can help us understand mental health issues around performance anxiety: https://smarteye.se/blog/how-eye-trackers-can-help-us-understand-mental-health-issues-in-performance-anxiety/[Podcast] Driving the Future of Neurological Development Research: Thriving with Eye Tracking and Biosensors: https://smarteye.se/podcasts/driving-the-future-of-neurological-development-research-thriving-with-eye-tracking-and-biosensors/[Podcast] An Emotion AI Chat on Biosensors in Mental Health Research: https://smarteye.se/podcasts/an-emotion-ai-chat-on-biosensors-in-mental-health-research/[Podcast] What Biosensors Reveal in Test Anxiety Research: an iMotions Customer Chat: https://smarteye.se/podcasts/what-biosensors-reveal-in-test-anxiety-research-an-imotions-customer-chat/[Podcast] iMotions: Emotion AI & Biosensors in Mental Health Research: https://smarteye.se/podcasts/imotions-emotion-ai-biosensors-in-mental-health-research/

Today's episode features Jane Ostler, EVP Global Thought Leadership at Kantar with Ecem Erdem, Global Manager – Creative at Kantar together speaking with Graham Page, our Global Managing Director of Media Analytics at Affectiva, a Smart Eye company. As the connected world continues to grow, so do the opportunities for brands to engage with their audiences. Investment in digital media channels continues to increase, from online video to social media feeds, influencer content to online games, and Kantar's Media Reactions study shows that people now feel more positive towards digital channels.With the increasing reach and impact of digital channels, it is imperative for brands to get digital advertising right. Kantar's Link ad testing database shows that digital ads that evoke strong emotions are 4 times more likely to generate impact than those with weaker emotional connections.So how can you make the right emotional connections with your digital ads?Listen to find out what makes digital campaigns resonate and help build brand equity. Experts from Kantar and Affectiva explore findings from their databases, Emotion AI analysis and share case studies to illustrate best practice. Listen in to learn more. Links of interest: Register for webinar: Harness the power of emotion in digital advertising:  https://kantar-webinars.zoom.us/webinar/register/8316747398928/WN_pMdE59dSSkK9_tN2NOb3DQ?utm_campaign=Media%20Analytics&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--w31hU8Z6xCAhRbV9qb0PVO5EKi0352XtTSBlxOX4ukoTDydBRiwfPSgW4ZW2oLcDXpK_0About Affectiva's Emotion AI and facial coding: https://go.affectiva.com/affdex-for-market-researchAbout Kantar: https://www.kantar.com/industries/media

Today's episode features Rob Wesley, North American Sales Director at Smart Eye. Rob holds a Bachelor of Science in Forensic Science and Technology, and a Bachelor of Arts in Chemistry. He has spent his career at a number of automotive companies including Panasonic Automotive Systems and Bosch in roles varying from account management to strategic consulting. Rob has been with Smart Eye for 6 years, and has been an integral part in scaling its business development initiatives, working with researchers and clients to find the eye tracking solutions that best align with what they are trying to achieve.We talked all about Human Factors: everything from analyzing behavior to providing insights in a wide variety of fields, making research, development and education progress towards a safer and better tomorrow. We got deeper into how some of the more technical aspects of Smart Eye's Research Instruments eye tracking products work, as well as some use cases on how different organizations use our technology. Let's listen in to learn more. Links of interest: More on our Smart Eye Pro and Smart Eye XO Eye Tracking Products: https://smarteye.se/solutions/products/ Learn more about Smart Eye's Eye Tracking Solutions for Behavioral Research: https://smarteye.se/solutions/behavioral-research/Blog - How Remote Head and Eye Tracking Unlocks Naturalistic Data Collection for Researchers: https://smarteye.se/blog/how-remote-head-and-eye-tracking-unlocks-naturalistic-data-collection-for-researchers/Past and Upcoming eye tracking virtual events - Download Recordings or Register Here: https://smarteye.se/buzz/?cat=webinars

Today's episode features a Product Specialist at iMotions, Dr. Pernille Bülow. iMotions is a fully-integrated, hardware-agnostic software platform that allows researchers to use the power of any neuroscience technology, as well as traditional surveys and focus groups, to gain unparalleled insight into what people actual think and feel. Their customers use iMotions for everything from diagnosis of neurological diseases such as Parkinson, Schizophrenia, Autism and Alzheimers to personnel training, UX testing, advertising and military human research. At iMotions, Pernille consults and trains academic and commercial researchers on multimodal biometric data collection and study design. Pernille finished her BS at UC Berkeley and completed her PhD in Neuroscience at Emory University where she studied brain mechanisms associated with the neurodevelopmental disorder Fragile X Syndrome. Pernille is passionate about sharing her knowledge to help others create ground-breaking science.We talked about the use of biosensors in development (particularly in infants), some examples of where tools like eye tracking can be applied in mental health research, and how this technology can help the neurodivergent and neurotypical thrive. Listen in to learn more. Links of interest: Register for the iMotions client webinar: Biosensors in mental health research  - https://attendee.gotowebinar.com/register/7812277932273402896?source=podcastiMotions blog: Bringing Mental Health to the Forefront https://imotions.com/blog/learning/product-news/bringing-mental-health-to-the-forefront/iMotions: Emotion AI & Biosensors in Mental Health Research:  https://podcasts.apple.com/us/podcast/imotions-emotion-ai-biosensors-in-mental-health-research/id1458361251?i=1000585494254How eye trackers can help us understand mental health issues around performance anxiety: https://smarteye.se/blog/how-eye-trackers-can-help-us-understand-mental-health-issues-in-performance-anxiety/

Today's episode features Dennis Nobelius, Chief Operations Officer of Polestar - a Swedish premium electric vehicle manufacturer.Prior to this role, Dennis was CEO of Zenuity–a company that develops software for self-driving cars. He also worked as an MD for Volvo Cars in Switzerland, Program Leader for the all-new XC90 / S90 / V90 and the new SPA platform for Volvo Car Group, and Plant Director for the final assembly shop at Volvo Cars Torslanda.He is the initiator and founder of MobilityXlab, a start-up business interface, which sees collaboration between Lindholmen Science Park, big Swedish companies like Ericsson, Zenseact, Volvo Cars and start-ups from all over the world. Dennis is passionate about high technology environments, sustainability, and authentic leadership, and holds a PhD in R&D Management. We talked about the new release of the Polestar 3 - which has Smart Eye driver monitoring systems as standard, the user experience, technical challenges to overcome and general advice based on his vast experience. Listen to learn more.Links of interest:Polestar: https://www.polestar.com/Press Release: Polestar 3 with Smart Eye's Driver Monitoring System at CES 2023: https://smarteye.se/news/polestar-3-with-smart-eyes-driver-monitoring-system-on-show-at-ces/Smart Eye Driver Monitoring System(s): https://smarteye.se/solutions/automotive/driver-monitoring-system/[eBook] How Euro NCAP will make DMS the New Safety Standard: https://smarteye.se/e-books/how-euro-ncap-will-make-dms-the-new-safety-standard/

Mental health research takes many forms, but what unites it can be the application of biosensors and psychophysiological methodologies to better understand and ameliorate patient experiences and outcomes.Today's episode features iMotions Product Specialist Dr. Pernille Bülow and Deputy CEO of Smart Eye (formerly Co-Founder and CEO of Affectiva) Dr. Rana el Kaliouby.The two had a great discussion Emotion AI in mental health applications, the role of biosensors like eye tracking in mental health research and where this technology is heading in the future. Links of interest: Register for the iMotions client webinar: Biosensors in mental health research  - https://attendee.gotowebinar.com/register/7812277932273402896?source=podcastiMotions blog: Bringing Mental Health to the Forefront https://imotions.com/blog/learning/product-news/bringing-mental-health-to-the-forefront/iMotions: Emotion AI & Biosensors in Mental Health Research:  https://podcasts.apple.com/us/podcast/imotions-emotion-ai-biosensors-in-mental-health-research/id1458361251?i=1000585494254

Today's episode features iMotions Product Specialist Dr. Pernille Bülow and Dr. Erick Bourassa, an Associate Professor in the Department of Biological Sciences and Physician Assistant Studies at Mississippi College. iMotions is a fully-integrated, hardware-agnostic software platform that allows researchers to use the power of any neuroscience technology, as well as traditional surveys and focus groups, to gain unparalleled insight into what people actual think and feel. At iMotions, Pernille consults and trains academic and commercial researchers on multimodal biometric data collection and study design.We are joined by iMotions customer Dr. Bourassa, who joined MC's faculty in 2014 and currently teaches Vertebrate Histology, Pharmacology, Virology, Cell Physiology, Pharmacology of Infectious Diseases, and Pharmacology & Therapeutics. One area of his research expertise includes alterations of normal attention and memory in patients with anxiety disorders. Currently, his research efforts are focused on identifying the abnormal neural circuitry that induces and maintains anxiety in patients with anxiety disorders.The three talked about mental health in education and performance research, the role of biosensors in mental health research and Dr. Bourassa's work in studying test anxiety in students using biosensors. Listen to learn more. Links of interest: Register for Biosensors in Mental Health Research webinar: https://attendee.gotowebinar.com/register/7812277932273402896?source=podcast Dr. Erick Bourassa Faculty Profile: https://www.mc.edu/faculty/u/EABourassaWatch the Emotion AI in Mental Health Research livestream feat. Dr. Rana el Kaliouby & Dr. Pernille Bulow: https://www.linkedin.com/video/event/urn:li:ugcPost:6998331377548992512/iMotions Blog: Bringing Mental Health to the Forefront content series: https://imotions.com/blog/learning/product-news/bringing-mental-health-to-the-forefront/Emotion AI & Biosensors in Mental Health Research Podcast: https://podcasts.apple.com/us/podcast/imotions-emotion-ai-biosensors-in-mental-health-research/id1458361251?i=1000585494254

Today's episode features a Product Specialist at iMotions, Dr. Pernille Bülow. iMotions is a fully-integrated, hardware-agnostic software platform that allows researchers to use the power of any neuroscience technology, as well as traditional surveys and focus groups, to gain unparalleled insight into what people actual think and feel. Their customers use iMotions for everything from diagnosis of neurological diseases such as Parkinson, Schizophrenia, Autism and Alzheimers to personnel training, UX testing, advertising and military human research. At iMotions, Pernille consults and trains academic and commercial researchers on multimodal biometric data collection and study design. Pernille finished her BS at UC Berkeley and completed her PhD in Neuroscience at Emory University where she studied brain mechanisms associated with the neurodevelopmental disorder Fragile X Syndrome. Pernille is passionate about sharing her knowledge to help others create ground-breaking science.We talked about Emotion AI in mental health applications, the role of biosensors in mental health research and where this technology is heading in the future. Listen in to learn more. Links of interest: Register for webinar: iMotions client webinar: Biosensors in mental health research here  - https://attendee.gotowebinar.com/register/7812277932273402896?source=podcast Smart Eye blog: https://smarteye.se/blog/Follow Rana on LinkedIn to watch the Livestream: https://www.linkedin.com/in/kaliouby/ iMotions: Bringing Mental Health to the Forefront: https://imotions.com/blog/mental-health-focus/v

Today's episode features Smart Eye Deputy CEO Dr. Rana el Kaliouby talking about humanizing the in-cabin experience. In a technology-dominated world there is an increasing need to bridge the gap between man and machine. Making our interactions with technology more seamless and intuitive will enable us to lead smarter, more productive, healthier and happier lives. To help us achieve this ambitious goal, Rana explores how human-centric AI delivers better automotive safety and more engaging mobility experiences that enhance comfort, wellness and entertainment. Drawing from her decades of work on Emotion AI, Rana will discuss the future of the in-cabin experience and the imperative to realize this in an ethical manner. Listen in to learn more.Links of interest:Learn more about Driver Monitoring System(s): https://smarteye.se/solutions/automotive/driver-monitoring-system/Learn more about Interior Sensing: https://smarteye.se/solutions/automotive/interior-sensing/Interior Sensing: The Next Frontier in Improving Road Safety and the Mobility Experience eBook download: https://smarteye.se/e-books/interior-sensing-ebook/AutoSens Interview with Dr. Rana el Kaliouby, Deputy CEO of Smart Eye: https://auto-sens.com/interview-with-rana-el-kaliouby/

Today's episode features Graham Page, Global Managing Director, Media Analytics at Affectiva, a Smart eye company. Graham and I discussed some takeaways from his recent presentation on how to brands can leverage Emotion AI for powerful campaigns during difficult times, plus a deep dive into our recent product release around conversational engagement and valence metrics. Listen to learn more. Links of interest: Press Release: Smart Eye Expands Use of Affectiva Emotion AI for Qualitative Research:  https://www.businesswire.com/news/home/20220921005286/en/Smart-Eye-Extends-Use-of-Affectiva-Emotion-AI-for-Qualitative-Research-with-Conversational-Engagement-and-Valence-MetricsSee our new qualitative research AI tool in this video: https://www.youtube.com/watch?v=wR_MNThNMxYGraham's talk at the 2022 Neuromarketing Web Forum, hosted by NMSBA -  Leveraging Emotion AI to Build Emotionally Powerful Campaigns in Difficult Times: https://www.neuromarketingworldforum.com/agenda/september-29/the-world-s-on-fire-fancy-a-burgerDownload the Playbook: The Power of Inclusive Portrayal in Advertising - How to Get it RightBlog: Navigating Sustainability in Advertising with Emotion AI

Every year 1.3 million people around the world die in road crashes according to the World Health Organization. More than 20% of these fatalities are estimated to be alcohol-related – a global problem that demands comprehensive solutions.Driven by technical enhancements in Artificial Intelligence and global regulatory efforts Driver Monitoring Systems are fast becoming a leading human-centered automotive safety system. Initially focused on detecting distracted and drowsy driving, the foundations of these systems may offer keys to detecting and mitigating driver impairment.Today the prevalent measure to determine alcohol intoxication – Blood Alcohol Concentration (BAC) – is a standard that was developed decades ago. Critical research is being conducted by government bodies, the automotive industry, technology companies and academia to determine more effective approaches. In a recent event hosted by Smart Eye, we explored the state of alcohol intoxication research and opportunities to leverage evolving DMS technology to enhance road safety. What is the state of the art in impairment detection? Can we do more to mitigate harm with advanced technologies that exist today? What are the technological, societal and political challenges that will need to be overcome? When we will get there?We gathered industry experts and leading researchers for a live panel discussion on the current state of intoxicated driving research. Listen to learn more.Links of interest:Smart Eye Alcohol Intoxication Research: Advancing Road Safety: https://smarteye.se/blogs/advancing-road-safety-the-state-of-alcohol-intoxication-research/5 Takeaways from Smart Eye Alcohol Intoxication Driver Research: https://smarteye.se/blogs/5-key-insights-into-the-state-of-intoxicated-driving-research/Smart Eye Driver Monitoring System(s): https://smarteye.se/automotive/driver-monitoring-systems/To combat the global issue of intoxicated driving, Smart Eye and VTI are collaborating on a research project called Fit 2 Drive: https://youtu.be/RF5mYGfazh0

Today's episode features Kevin Maney, partner at Category Design Advisors. A journalist who has been covering tech and society for 30 years, and the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin and his team guide leadership teams to help them define, develop and ultimately dominate a new category of business.It was a great opportunity to speak with someone who has covered tech and AI as a journalist for so long; we talked about his background, including how he stumbled into the tech beat, wrote the de-facto history of IBM, and how companies can approach the idea of category creation. Listen to learn more. Links of Interest: Kevin Maney LinkedIn bio: https://www.linkedin.com/in/kevinmaney/Kevin's website: https://kevinmaney.com/Kevin Maney's 10 books on Amazon: https://www.amazon.com/Kevin-Maney/e/B001HD1AQ2?ref=sr_ntt_srch_lnk_1&qid=1659113523&sr=8-1Listen to Kevin's music! https://www.facebook.com/totalblamblamband

Today's episode features Detlef Wilke, Vice President of Automotive Solutions at Smart Eye. With a degree in electrical engineering, Detlef has over 25 years of experience within the automotive industry with deep technical expertise in driver monitoring and interior sensing systems. Listen to him speak about what he is working on at Smart Eye, how customers are using Smart Eye interior sensing technology, how it works, and what he sees as future trends in the automotive technology industry.Links of interest:Smart Eye Announces Detlef Wilke as New VP of Automotive Solutions: https://smarteye.se/smart-eye-announces-detlef-wilke-as-new-vp-of-automotive-solutions/Advancing Road Safety – The State of Alcohol Intoxication Research: https://smarteye.se/advancing-road-safety-the-state-of-alcohol-intoxication-research/[eBook] How Euro NCAP will make DMS the New Safety Standard: https://smarteye.se/how-euro-ncap-will-make-dms-the-new-safety-standard/Smart Eye Driver Monitoring Systems: https://smarteye.se/solutions/automotive/driver-monitoring-system/  Smart Eye Automotive Interior Sensing: https://smarteye.se/solutions/automotive/interior-sensing/

Today's episode features Duncan Southgate, Senior Director, Creative and Media Solutions - Insights Division at Kantar. Duncan has over 25 years brand, communications and media research experience gathered in various European, US and global roles with Millward Brown and Kantar. He is currently responsible for growing the company's global creative and media effectiveness business and his core focus is how media context and creative content can best work together. We talked all about attention: what role expressiveness plays in relation to attention, where emotional engagement comes into play, and even how can brands can “predict” attention and impact in their advertising. Links of interest: More about Kantar: https://www.kantar.com/campaigns/creative-effectiveDuncan's LinkedIn bio: https://www.linkedin.com/in/dsouthgate/ Affectiva facial coding AI: https://go.affectiva.com/affdex-for-market-researchMitre10 ad: https://www.youtube.com/watch?v=oJN4H5CTbCM 

Today's episode features the Founder & CEO of iMotions, and member of the Executive Management team in Smart Eye Group,  Peter Hartzbech. Peter is an entrepreneur who is driven by using technology to make the world a better place. His company, iMotions, is a fully-integrated, hardware-agnostic software platform that allows researchers to use the power of any neuroscience technology, as well as traditional surveys and focus groups, to gain unparalleled insight into what people actual think and feel. Their customers use iMotions for everything from diagnosis of neurological diseases such as Parkinson, Schizophrenia, Autism and Alzheimers to personnel training, UX testing, advertising and military human research. Peter and I talked about his backstory leading up to the genesis of iMotions, his prior synergies with Affectiva facial expression analysis and eye tracking technology in the Smart Eye group. Listen to learn more. Links of Interest: iMotions: https://imotions.com/biosensor/eye-tracking-screen-based/ Peter Hartzbech LinkedIn bio: https://www.linkedin.com/in/peter-hartzbech-the-entrepreneurial-gladiator/MIT Professor Jared R Curhan's work on Negotiation: https://web.mit.edu/curhan/www/biography.html