Podcasts about mouth marketing

In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo is excited to talk about delis, sandwiches, and the story behind Ideals Deli Market Gourmet. Featuring business partners Ian Bracken and Paul Chirico, Max dives into their backgrounds, their inspirations from New York-style delis, and the journey of creating Ideals in Durham, North Carolina. With nostalgic anecdotes, they discuss the growth of their business, their unique approach to making fresh sandwiches, and creating a strong community presence without traditional marketing. Banter includes the emotional connections to deli aromas, the specifics of their menu, and humorous takes on topics like PB&J sandwiches and health inspections. The episode wraps up with a focus on their highly successful, beloved sandwiches and a call to visit their market for unique items. The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com 00:00 Introduction and Host's Personal Connection 00:29 Discovering Ideals Deli 00:56 Welcome Ian Bracken and Paul Chirico 01:19 The Intense Deli Experience 02:59 Opening and Success of Ideals Deli 04:00 Beer Collaborations and Upcoming Events 07:57 Nostalgia and Deli Memories 20:20 Challenges and Customer Feedback 30:36 The Harlem Chopped Cheese 35:31 A Daughter's Love for Ideals Sandwiches 36:30 Connecting with Customers on Instagram 36:49 The Art of Baking In-House 37:02 The Dilemma of Trying New Menu Items 38:10 The Perfect Cutlet Debate 39:43 Crafting the Ideal Sandwich 41:01 In-House Preparations and Ingredients 44:32 The Importance of Kosher Salt 45:45 Creating New Sandwiches: Bread vs. Ingredients 46:21 Exploring Regional Sandwich Variations 55:30 The Power of Word-of-Mouth Marketing 01:02:04 The Community Support in Durham 01:03:11 The Tin Fish Trend 01:05:32 Wrapping Up: Sandwich Talk and Community  

Adam Robinson once struggled with a stagnant email SaaS stuck at $3M ARR, but he kept experimenting until he found how to solve a problem no one else was tackling—and everything changed. Suddenly, buyers were begging for his identity-based marketing tool—so he spun out Retention.com and grew it to $14M+ in annual profit with no outside funding.In this episode, Adam reveals why he ignored “scalable hacks” until his product proved undeniable, the two keys that finally unleashed product-market fit, and how he uses no-friction brand marketing on LinkedIn to sign up thousands of new leads.____Why You Should Listen1. He chose profit over fundraising – Adam shows how ignoring “growth-hack hype” and focusing on real word-of-mouth built a wildly profitable SaaS.2. Shocking pivot to product-market fit – A failed email tool spun out a game-changing identity product that users demanded.3. The #1 trap killing early-stage founders – Why “growth hacking” tactics fail without genuine pull, and what to do instead.4. Bootstrapping to $14M profit – His surprising path from 3M stalled ARR to unstoppable momentum (with a team of only six).5. LinkedIn brand building done right – How to attract thousands of perfect-fit leads—no spammy sequences required._____KeywordsBootstrapped SaaS, Product Market Fit, Email Marketing Growth, Founder Lessons, B2B LinkedIn Strategy, High Profit Margins, Startup Pivot, Word-of-Mouth Marketing, Early-Stage ExperimentationTimestamps(00:00:00) Intro(00:01:57) A Bootstrap Story(00:06:33) Why Bootstrapping Often Means You Can't Lose(00:10:36) The downside of raising VC(00:19:53) A Case Study: Constant Contact(00:22:45) Find an Unsolved Porblem(00:32:06) PMF and Word of Mouth(00:46:45) Piece of AdviceSend me a message to let me know what you think!

The strongest brands aren't built through ads. They're built through people.Welcome to a special Advocacy 101 episode, where five expert insights are remixed into one helpful guide. The time, it's Founders' takes on turning creators, customers, and those in your brand network into your most powerful brand champions.Featuring lessons from Lucy Aylen (Founder @ Never Fully Dressed), Marielle Wyse (Founder & Director @ WYSE London), Haeni Kim (Founder & Creative Director @ KITRI), Lucy Toone (Founder @ TOMM Jewellery), and Francesca Kelly (Co-Founder @ Soru Jewellery), this episode breaks down how modern brands win by putting real people at the center of their marketing.Tune in to learn why you should…Make Customers Your Best Influencers: Before influencer marketing was an industry engine, Never Fully Dressed built a brand powered by everyday customers. Lucy shares why micro-influencers and engaged buyers drive more sustainable growth than big-name creators.Understand That Not Every Founder Should Be the Face: WYSE London's Marielle explains why pushing a founder into the spotlight doesn't always work – and how brands can find the right voices to represent them.Turn Negative Feedback Into Opportunities For Advocacy – KITRI's Haeni reveals how handling complaints well can transform unhappy customers into loyal Advocates. Direct customer feedback always fuels better product development.Go For ‘An Army of Ants Over a Queen Bee': TOMM Jewellery's Lucy shares why working with an engaged network of smaller Advocates often outperforms investing in one big creator.Collaborate with Creators Who Truly Align: Francesca shares why the best partnerships start with a simple question: Does this person genuinely inspire us? Every one of Soru Jewellery's collaborations hit this mark, or they don't happen. Listen in. Take notes. Build real Advocacy.Chapters 00:00 – The Power of Word of Mouth Marketing 02:09 – Building Brand Advocacy Through Community Engagement 04:53 – The Role of Founders in Brand Representation 07:29 – Turning Customer Feedback into Brand Advocacy 09:49 – Collaborating with Influencers: Quality Over QuantityRate & review Building Brand Advocacy:Apple PodcastsSpotifyConnect with Lucy, Marielle, Haeni, Lucy & Francesca:On Lucy Aylen's LinkedInOn Marielle's LinkedInOn Haeni's LinkedIn On Lucy Toone's LinkedInOn Francesca's LinkedInCatch their full episodes: Lucy Aylen on Creating Word-Of-Mouth MagicMarielle on Turning Feedback To Fan-Led AdvocacyHaeni's Formula For Fashion CommunityLucy Toone on Unexpected Growth StrategiesFrancesca on Not Losing Brand DNA

Google reviews are a total game changer for any business, and they matter more than you might think. Most of us check reviews before trying out a new restaurant or picking a movie, right? Those little stars can really influence our choices!Good reviews build trust and attract clients, while the not-so-great ones can send potential customers running faster than if they spotted a spider in the salad. Plus, I'll share how to turn those reviews into powerful marketing tools that shine a spotlight on your business.If you're looking to boost your reputation and bring in more customers, don't underestimate the power of Google reviews. They can be your secret weapon in standing out from the crowd and becoming the go-to choice in your industry!---00:00:00 - The Importance of Google Reviews00:01:47 - The Cultural Significance of Reviews in Decision Making00:03:44 - Why Word of Mouth Marketing is Still Essential00:05:54 - Leveraging Online Reviews for Business Growth00:07:18 - Protecting Your Brand with Positive Reviews00:08:24 - Marketing Your Testimonials and Reviews00:09:58 - Creative Ways to Utilize Reviews for Promotion00:10:40 - Final Thoughts on the Power of ReviewsWant to work together? Visit my website at https://rockstar.marketing/apply for more info and fill out an application to work together. -Follow me online: 

This episode of Startup Project tackles that very problem! Join host Nataraj as he sits down with David Shim, CEO of Read.ai, a company that just raised $50 million in Series B funding to revolutionize how we handle meetings and work in general. About the Episode: This insightful conversation dives deep into Read.ai's innovative AI-powered meeting summarizer. David, a repeat founder, trader, investor, and former CEO of Foursquare, shares his journey, from the initial spark of an idea during a particularly unproductive Zoom call to Read.ai's current position as a top meeting note-taker. He reveals the secrets behind their rapid growth, achieving a remarkable climb from #20 to #2 in the world in less than 18 months – all with zero dollars spent on media marketing! David discusses his unique approach, combining video analysis with text, to create meeting summaries that go beyond simple transcriptions. Learn how Read.ai analyzes sentiment, engagement, and even subtle cues like speaking pace to deliver truly insightful summaries. The conversation also touches upon the future of work, with David advocating for hybrid work models and sharing his perspective on the current AI hype cycle. He provides a compelling vision for Read.ai's evolution into a true "co-pilot" for everyone, everywhere, seamlessly integrating with various platforms to streamline workflows and boost productivity. The discussion extends to David's own investment strategies, offering valuable insights into his approach to venture capital and angel investing. About the Guest and Host: David Shim: CEO of Read.ai, repeat founder, trader, investor, and former CEO of Foursquare. Connect with David: → LinkedIn: https://www.linkedin.com/in/davidshim/. → Website: https://www.read.ai/ Nataraj: Host of the Startup Project podcast, Senior PM at Azure & Investor. → LinkedIn: https://www.linkedin.com/in/natarajsindam/ → Twitter: https://x.com/natarajsindam → Email updates: ⁠https://startupproject.substack.com/⁠ → Website: ⁠⁠⁠https://thestartupproject.io⁠⁠⁠ Timestamps: 00:02 - Introduction and Guest Introduction 00:54 - David's Location and Work Model 01:17 - Remote vs. Hybrid Work Models 03:37 - The Origin Story of Read.ai 05:50 - Read.ai's Initial Idea and Technological Challenges 08:42 - Analyzing Video and Text Data 11:33 - The Evolution of Read.ai's Product and Value Proposition 12:41 - Overcoming Challenges in Product Adoption and User Experience 14:50 - Customer Acquisition Strategy and Product-Led Growth 16:58 - Word-of-Mouth Marketing and Inherent Virality 19:43 - Read.ai's Expansion Beyond Meeting Notes: "Copilot Everywhere" 20:16 - Vision for Read.ai as a Universal Work Copilot 22:57 - Targeting Specific Verticals While Maintaining a Horizontal Approach 24:55 - Foundation Models and Pricing Strategies 29:15 - David's Perspective on the Current LLM Landscape 30:37 - Using AI to Optimize Internal Operations at Read.ai 34:09 - Thoughts on AI Agents and Their Current State 36:44 - Read.ai's Vision for the Next Few Years 41:11 - David's Investment Thesis and Strategies 46:21 - David's Early Career in Trading 50:59 - Current Consumption (Books, Podcasts, etc.) 52:38 - Mentors and Their Influence 54:13 - Lessons Learned as a Founder and Investor Subscribe to Startup Project for more engaging conversations with leading entrepreneurs! → Email updates: ⁠https://startupproject.substack.com/⁠ #StartupProject #ReadAI #AI #ArtificialIntelligence #Meetings #Productivity #HybridWork #RemoteWork #VentureCapital #AngelInvesting #SeriesB #Funding #Entrepreneurship #Podcast #YouTube #Tech #Innovation #AIEverywhere #Copilot

Today's inductee into the 2024 Enrollify Hall of Fame is Kin Sajpal, Vice President of Marketing and Communications at the University of Redlands. We revisit Kin's groundbreaking insights on audience engagement, tailored marketing strategies, and fostering collaboration between enrollment and marketing teams. From innovative approaches to international student recruitment to the transformative "OneGrad" campaign, this episode is a masterclass in strategic higher ed marketing.Check out the full episodes Kin appeared on: Pulse Check: Finding Your Why — Part 1Pulse Check: Navigating International Recruitment — Part 1 Breaking Silos - Episode 6Key TakeawaysHarnessing Student Perspectives: Engaging students as collaborators in strategic planning enhances relevance and impact.Word-of-Mouth Marketing for International Students: Traditional and digital word-of-mouth remain pivotal for international recruitment.Tailored Campaigns by Segmentation: Deep segmentation—domestic and international—is essential for resonating with diverse audiences.Unified Branding for Greater ROI: Holistic campaigns like "OneGrad" and a university-level focus drive better results at lower costs.Enrollment-Marketing Collaboration: Transparent data-sharing and aligned goals foster efficiency and success in recruitment efforts.Episode SummaryHow Can Institutions Engage Students in Strategic Planning? Kin Sajpal highlights the power of inviting students into strategic conversations. By leveraging the expertise and experiences of student workers, institutions can refine their programs to better meet audience needs. This approach doesn't just apply to social media teams but extends across campus functions, creating a more comprehensive understanding of student expectations. Kin emphasizes the importance of viewing programs as "products" and ensuring their applicability across different student demographics. Her message underscores the enduring role of student input in crafting meaningful, audience-centric strategies.What Role Does Word-of-Mouth Play in International Recruitment? Drawing from her own journey as an international student, Kin advocates for the power of word-of-mouth marketing—both in traditional face-to-face interactions and through digital channels. She notes that while the mediums may evolve, the core principle remains: personal recommendations significantly influence decisions. Institutions must design programs with intentionality, ensuring they resonate across cultural nuances. This involves segmenting international audiences beyond broad geographic categories and investing time in understanding micro-segments to unlock high ROI.How Does Unified Branding Amplify Enrollment Success? Kin shares the University of Redlands' transition to unified branding campaigns like "OneGrad." By consolidating efforts into broader campaigns rather than field-specific ones, the university achieved cost efficiencies and better enrollment outcomes. These campaigns align recruitment and marketing efforts, providing prospective students with cohesive messaging. Kin also emphasizes the importance of collaboration between marketing and enrollment teams, where regular data-sharing allows both sides to adapt strategies dynamically and maximize results. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

What does it take to build an impactful, long-lasting business? In today's episode, we delve into the power of relationship-based growth and why it's essential for every business owner. While we've touched on this topic in the past, in this episode, we are giving it the in-depth focus it deserves. During our conversation, we discuss how to transition from a transactional approach to one rooted in trust and authentic connection—all without a marketing budget. Learn the difference between building a relational business versus a transactional one, and discover how to grow your company sustainably through referrals alone. We also share real-world examples of how we built genuine relationships in our business and provide actionable referral strategies that apply to any industry. Explore the importance of consistency in nurturing genuine relationships, and learn the art of blending relational and transactional approaches for greater leads and sales. Join us to uncover the secrets to sustainable business growth and the steps to fostering meaningful, lasting connections that drive success. Tune in now!Key Points From This Episode:Why genuine business relationships are the foundation of any company. The difference between a relational business and a transactional business.How authentic professional relationships can help get an edge on the competition.Brook's experience of working at Buffini and its unique marketing strategy.A pragmatic framework for fostering and cultivating a relational business. Explore leveraging digital tools to connect with existing and potential clients.Learn about the power of enhancing relationships with your existing client base.Hear about how a referral program can relieve the continuous sales grind. Long-term benefits of building professional relationships for sustainable growth.Recommendations to start cultivating the right relationships for your business.Links Mentioned in Today's Episode:Episode 14: Mastering Word of Mouth Marketing with Joe BlackburnJoe BlackburnBarb BettsBrian Buffini on LinkedInBuffini & CompanyEvabotTonny RobbinsRyan Lang on LinkedInBrook Bishop on LinkedInEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes

**Robin Singh is a LAZY MASTERMIND. In this episode we see how his laziness was the key to his success as an online entrepreneur. He started out as a "hacker and a freaker" in India.** Eventually ended up in the US because of a misspelling in an e-mail.(another story for another time Because of his computer skill xp, began selling software - a program that would extract files (photos, sounds, etc) from flash. He promised a 6 hour delivery but hated due dates. He hated waking up or getting interrupted in his daily life. He was sick of it. So he found a way to auto deliver software purchases Thus E-Junkie was born . Initially E-Junkie only supported PayPal, but eventually Google Checkout approached them, so they decided to become a shopping cart platform. He didn't chase Google down. He waited, procrastinated, and they came to him. Later, while relaxing by himself out in nature, in leisure, he had an epiphany where he realized what his greater purpose was - to eliminate consumption as much as possible and create a place that minimizes human and animal labor and suffering. That's when Peepal Farm came about. Some key points he makes about the Lazy Mindset: • He wanted to make money by doing nothing • Didn't want to "sell his hours for money" • $0 marketing budget. Relied on Word of Mouth Marketing. "Get people to do the marketing for you" • Focus on GENUINE one on one connections outside your circle of friends and family to create "weak links" • Find something you're interested in and someone doing well at it, then reach out. • Don' be afraid of not hearing back from people • Don't be a task monkey. • Hone in on what you want (not material). Look where you want to go • You can either purchase lazy freedom or purchase a "thing" that you must work to pay off. • Saving money is easier than working for it. • When you're working, you're not building something. You're building it for something else. • Cut out anything that's unnecessary. Don't follow consumption patterns • Advertisements are designed to seduce you • Things and money are just symbols of success and not actual success • The best luxury money can buy you is freedom • "The best ideas come from leisure time. You're not gonna [be] coming up with great ideas while you'r e slaving away in front of a machine from 9-5. You're gonna have a great idea when you're just chilling somewhere, like hanging out in nature." • If you're going for financial freedom, you have to decide what you're going to do with that freedom • "I am absolutely lazy. I just want to sit" • Even if you don't consume anything materialistic, you still need to eat. Even if you're vegan (like Robin) and eat just a bowl rice, someone somewhere down the line is putting in labor and suffering. • "My life comes at a cost to others" • "I have all this time (excess time) and I'm going to use it to help others" • Lower consumption not to lower materialism but to lower suffering • Laziness is not "I don't want to work." It's somewhat of a fear. Do what you want • Work is a feeling, like home is a feeling more than a place • Embrace procrastination. It's just nature's way of telling you what's important. RANDOM EVENT: Babba Yawna the Insomniac Witch tries to make a Sleeping Potion. LINKS: E-Junkie Peepal Farm Find Robin: @LocateRobin Instagram Facebook LinkedIn Ted Talk (to be posted later) Get your FREE 1 year subscription to E-Junkie. Start your e-commerce website (sell e-books, music, and even physical products) E-mail Robin: locaterobin@gmail.com or support@e-junkie.com and mention the "secret word" you hear in the podcast. ProcrastiN8r's Review of E-Junkie: http://www.ProcrastiN8r.com/blog/e-junkie

In this episode, Steve Larosiliere interviews Janice, also known as The Knotty Contessa, about her journey from broadcasting to woodworking and how it has positively impacted her mental health. What began as a hobby during the COVID-19 pandemic quickly evolved into a thriving business. Janice now runs a storefront and workshop, where she creates custom wood products and offers on-site engraving services. One of the key factors in her business growth has been word of mouth, but Janice is also eager to expand her digital marketing efforts. Her top-selling products include cribbage boards, charcuterie boards, welcome signs, and engraved Yeti cups. She also shares the lessons she's learned as an entrepreneur—most notably, the importance of staying open to change and growth. Janice discusses her decision to use CanCam equipment in her shop and the learning curve that came with it. She's also added laser engraving to her services, which has opened new business opportunities, especially with corporate clients. In the latter part of the episode, the conversation shifts to marketing strategies for reaching more corporate customers. Steve suggests creating corporate branding packages and targeting industries like mortgage and healthcare. He also recommends networking through the Chamber of Commerce and offering special deals to local businesses to build relationships and drive sales. Key Takeaways: Woodworking can have a calming and fulfilling effect on mental health.Word of mouth is a powerful marketing tool for small businesses.Being flexible and open to change is crucial for entrepreneurial success.Offering custom products and on-site engraving can set a woodworking business apart.Expanding digital marketing can help attract a broader audience.Choosing the right equipment, like CanCam and Aeon lasers, can enhance productivity and service offerings.Adding laser engraving can create new business opportunities, especially with corporate clients.Creating corporate branding packages and targeting specific industries can help reach more corporate customers.Joining the Chamber of Commerce provides valuable networking opportunities and access to potential clients.Offering special deals to local businesses can generate interest and foster business relationships. Episode Chapters: 00:00 - Introduction and Background 00:50 - Woodworking as a Calming Hobby 02:55 - The Success of the "Welcome to Our Home" Sign 05:02 - Opening a Storefront and Workshop 09:47 - Word of Mouth Marketing and On-Site Engraving 19:39 - Top Sellers and Future Plans 22:09 - Choosing the Right Equipment 23:01 - Expanding Services with a Laser 30:22 - Reaching Corporate Customers 36:06 - Networking with the Chamber of Commerce 38:06 - Attracting Local Businesses Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/ Connect with Janice at: https://www.instagram.com/theknottycontessa_/

I sat down with my good friend and business partner Dino Check him out here. Time stamps: Chapters (00:00:00) Introduction and Background (00:03:28) The Power of Social Media and Networking (00:06:23) The Value of Being a Teacher in Entrepreneurship (00:13:55) The Impact of Happy Customers and Word-of-Mouth Marketing (00:20:48) Delivering a Great Product and Creating a Positive Customer Experience (00:24:58) The Importance of Networking and Collaboration (00:28:10) Taking Personal Responsibility for Success (00:30:53) The Limitations of the Current Social Media Landscape (00:36:33) The Impact of Free Speech and the Role of Social Media in Society (00:47:22) The Future of Social Media: Adaptation and Evolution (00:49:23) Taking Action and Making Adjustments (00:52:39) Embracing New Features and Trends (00:57:35) The Importance of Having a Purpose (01:06:28) Beware of Virtual Worlds and Consumerism

I sat down with Alin and talked about ... you guessed it... fatherhood and business. Go join Alin's email list for Daily insights on building a 2-hour per day business with writing + email marketing, just click here. And don't forget to join our Beta Group of dad-entrepreneurs at Fatherize.com and lock in a hugely discounted membership fee for the duration of your membership. (00:00) The Power of Podcasts and Talking About What You Care About (01:12) The Fascination of Dads Building Businesses (01:35) The Importance of Consistency in Entrepreneurship (07:39) Building Relationships within a Community (22:42) Building a Community: The Power of Personal Networks (23:37) Organic Growth and Word-of-Mouth Marketing (24:22) Tapping into a Niche Market with Luxury Products (29:55) Learning from Failure: The Entrepreneurial Journey (45:18) Embracing Failure and Taking Multiple Shots at Success (50:39) The Potential Impact of AI on the Legal Profession (55:01) Scaling Lifestyle Instead of Business (57:24) Building a Personal Brand through Email Marketing (01:02:07) Balancing Work and Family Time as a Dad Entrepreneur

Sean Riley, CEO and co-founder of Dude Wipes, shares the story of how he and his friends started the company from their apartment with the goal of creating a better way to wipe. He discusses the challenges of bootstrapping the business, building the bold and irreverent Dude Wipes brand, and scaling the company to over $150 million in revenue. Sean dives into topics like viral marketing, focus and saying no, hiring, company culture, and his long-term vision for Dude Wipes. An insightful and entertaining look at building an iconic CPG brand.[00:00:00] - Intro and Origin Story[00:04:21] - Starting Dude Wipes[00:08:12] - Bootstrapping Out of Necessity[00:11:10] - Founder Dynamics and Goals[00:13:00] - Developing the Dude Wipes Brand[00:18:25] - Hiring Consultants vs Employees[00:23:15] - Dude Wipes Company Culture[00:25:11] - Word of Mouth Marketing[00:28:46] - Making Butt Wipes Fun[00:31:13] - Brand Positioning and Moats[00:33:00] - Evolving Brand and Gender Dynamics[00:36:56] - Defining the Dude Wipes Enemy[00:39:30] - Personal Branding Benefits[00:42:51] - Building to Sell vs Cash Flow[00:48:00] - Acquisition Interest and Market Trends[00:52:06] - Focusing on the Core Business[00:57:45] - Rapid Fire Questions[01:04:56] - Wrap UpABOUT THE HOSTS:Will Nitze is the Founder & CEO at IQBAR - America's leading "brain + body" nutrition startup. With minimal funding, Will has taken IQBAR from zero locations and zero in revenue in 2018 to 10,000+ doors and a projected $50 million in sales in 2024.Joe Lemay founded Rocketbook with business partner Jake Epstein. After being featured on “Shark Tank”, where the sharks passed on a chance to invest – Joe would go on to grow Rocketbook and sell it to BIC for 40 million dollars just three years later.Connect with Sean Riley:DUDE Wipes: https://dudewipes.com/LinkedIn: https://www.linkedin.com/in/spriles/

Decision frameworks and strategies that drive innovation and growth. Jeff Bezos built Amazon which made him the world's richest man. He's had a lot of luck but has consistently stuck to a core group of philosophies and mental models that drive the decisions behind his incredible success. Amazon is more than just an e-commerce juggernaut but a builder of entire ecosystems such as the cloud computing industry (AWS), the e-publishing industry (Kindle) and the world of home devices that talk to each other and you (Alexa). The stories behind these innovations show how to build a culture of growth and inventiveness full of Growth Mindset lessons. Sponsor - Cozy Earth Luxury Bamboo sheets and Loungeware that become softer the more you use them. 35% off code 'GROWTH' - CozyEarth.com Growth Mindset pod Sam Webster Harris explores the psychology of happiness, satisfaction, purpose, and growth through the lens of self-improvement. Success and happiness is a state of mind unique to ourselves and is our responsibility to create. Watch the pod - YouTube (Growth Mindset) Mail - GrowthMindsetPodcast(at)gmail.com Insta - SamJam.zen Chapters 00:00 The Power of Mental Models 02:52 #1 Thinking in Primitives 03:48 Story - How AWS began 06:27 #2 Customer-Centric Obsession 08:08 Story - Why they built Amazon Prime 10:06 #3 Long Term Thinking 11:22 Story - Launching the Kindle and e-publishing industry 14:05 Willingness to be Misunderstood 14:45 #4 Team - Single Threaded Leadership 15:53 #5 Team - Employ and Empower Builders 16:59 Culture - Meetings are for Decisions 17:58 #6 High-Velocity Decision making - Reversible vs Irreversible Decisions 20:32 #7 Regret Minimization Framework 22:09 Disagree and Commit 23:19 #8 Embrace Failure 24:01 Total Fails - Amazon Fire Phone, Amazon Wallet, Amazon Destinations, Amazon Restaurants 26:19 Importance of Timing and Competition 28:33 #9 Day 1 Thinking 31:15 Useful Bonus points 31:23 Flywheel effect 31:51 Word of Mouth Marketing 32:48 Opposing Belief - Ignoring vs Crushing Competition 34:56 #10 Opposing Belief - Stubborn and Flexible 35:32 Applied to Growth Mindset thinking 39:30 Wrap up Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this new episode, Rick sits down with Neil Trickett to talk about the best marketing channels for your business, the importance of real photos vs stock, and how to allocate your marketing budget. Neil is the founder of Practice Promotions, where he helps physical therapy practices implement successful marketing strategies based on his experience during his 8 years of owning his own PT practice. They have sent out more than 3 million promotional pieces for physical therapy practices nationwide. In this conversation, Rick and Neil discuss topics, such as: Marketing Trends to Pay Attention to Top 5 Marketing Channels Examples of Crappy Websites Key Marketing Metrics Front Desk Conversion and Selling Google Reviews Word of Mouth Marketing, Direct Mail Marketing, Email Marketing Newsletter Medical Model vs Direct Access Multidisciplinary Multi-Disciplinary Clinics in the USA   Follow Neil Trickett: Instagram: https://www.instagram.com/practicepromotions/   Watch the episodes on Youtube: https://www.youtube.com/c/RickLauCallHero   Follow me: Instagram: https://www.instagram.com/thericklau/ Linkedin: https://www.linkedin.com/in/rick-lau-75453021/?originalSubdomain=ca Sponsors: Callhero: https://mycallhero.com/ Clinic Accelerator: https://clinicaccelerator.com/

New leadership at US Wheat Associates plans trade mission trips to increase US Wheat export opportunities.

This week Andy and Chris chat to Jonathan Webster, Managing Director of World of Mouth Marketing, a telemarketing business working solely with UK dental practices and dental groups. In this episode, Jonathan chats about his early career days, how he started working in the world of direct marketing and telemarketing some 25 years ago and how this marketing approach has changed over the years.  He talks about some of the global brands he has worked with during his career, shares his experience on how global brands differ from local businesses in terms of market positioning and considers if it is more complex today as a result of all the marketing channels available to us. Finally, he shares more about the services offered by World of Mouth Marketing to UK dental practices and explains how this can make a big difference to a practice! Topics: - Your early work career and experience -  Was direct marketing a different world when you started some 25 years ago? - How do global brands differ from local businesses for market positioning? - Has it got more complex today? - Explain more about the services offered by World of Marketing - How does this make a difference to a dental practice?

In this episode, Richard Bliss is joined by Zach Seipert, a marketing and communication specialist with a wealth of knowledge in word-of-mouth marketing. Together, they delve into the powerful impact of word-of-mouth marketing, emphasizing its influence on consumer decision-making, the importance of authenticity, and the strategic opportunities it presents for businesses. From dissecting influential research to sharing real-life examples, this episode is a deep dive into the art and science of word-of-mouth marketing. So, sit back, listen in, and discover the keys to leveraging this potent form of consumer engagement.Zack Seipert is a marketing enthusiast and avid learner who believes in the power of word of mouth in business. He is an active member of Mark Schaefer's Rise community and has gained valuable insights on how to stand out in a competitive market. Zack emphasizes the importance of being unique and innovative in marketing to capture customers' attention and generate positive word of mouth. He also recognizes the potential harm of negative word of mouth and is dedicated to finding ways to mitigate its impact. Zack's passion for marketing and commitment to staying ahead of the game make him a valuable asset in the business world.Richard shares a weekly LinkedIn tip through text message. Sign up by texting the hashtag LinkedIn to 415-534-9722. OR sign up for his weekly LinkedIn tip by texting the hashtag #LinkedIn to 415-534-9722. Stay updated on the latest changes and make the most out of your LinkedIn presence.In The Most Amazing Marketing Book Ever, Zack Seipert wrote Chapter 27: The Secret Power of Word-of-Mouth Marketing.Host: Richard BlissGuest: Zack Seipert Purchase The Most Amazing Marketing Book EverPodcast Manager: Kimberly Smith

Have you ever wondered how a creatively branded service vehicle can create a massive impact on your small business's visibility and growth? In the current age of digital marketing dominance, we're shifting our focus to a traditional yet remarkably effective marketing method that can generate immense recognition for skilled trades businesses, HVAC companies, and the plumbing industry. CJ Stratte, the brilliant and dynamic CEO of On The Move Trucks, a nationwide truck leasing company, joins us in today's episode of the Service Business Mastery Podcast, to teach us more! CJ, an expert in brand marketing, oversees a company that helps primarily HVAC and plumbing businesses, transforms ordinary service vans into eye-catching moving billboards for their brands. This episode is packed with exciting insights into the power of physical mobile advertising, and how even a single leased van could significantly boost your brand's visibility. Key actionable takeaways for skilled trades businesses include:  Firstly, not underestimating the value of traditional marketing methods such as branded service vehicles. Second, the importance of creating engaging, telling visuals on service trucks. The potential of truck fleets as moving billboards and driving brand recognition. Lastly, to explore On The Move Trucks' services, from leasing to custom wraps, as ain important resource for your business. So buckle up and prepare for an intriguing ride into the world of truck leasing and unique marketing strategies–the road to enhanced brand visibility starts here!    SHOW NOTES [00:04] Intro + Tersh's Experience with Sign Branding Promo for Service Emperor [03:21] Sponsor Details [07:24] Who is “On the Move Trucks”? [08:00]  CJ's Business Experience [11:37] Business Impressions Per Mile [11: 53] “Old School” Word of Mouth Marketing [15:40] On The Move's Truck Leasing Program [21:02] “New School” QR Code Marketing  [24:11] Display Your Trucks! [26:09] Best Practices for Truck Promo [29:40] Various truck options. Contact Them for inventory. Resources And People Mentioned: Connect With Spencer on LinkedIn Here! Or check out his book's website: entreprenumbers.com.  This episode is kindly sponsored by: - Sera (visit their website) - UpFrog (visit their website) - Copeland (visit their website). - CompanyCam (visit their website) Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! - Interplay Learning (visit their website) - Join the Service Business Mastery Facebook group Affiliate Links: - Castmagic - https://get.castmagic.io/SBM  - StreamYard - https://streamyard.com/pal/c/4524595769507840 - CallRail - https://partners.callrail.com/relentless-digital  - IfTTT- 10 Percent off!  - https://ifttt.com/join?referral_code=BoERPHYVbCFE-C7okWNiClo3ygLafRze 

Im OMR Podcast erklärt David Allemann, Gründer und Chairman der exponentiell wachsenden Laufschuh-Brand On, wie eine kleines Sportswear-Startup aus der Schweiz durch radikalen Fokus auf Produkt und Experience sowie smartes Community-Management im Verbund mit Word-of-Mouth-Marketing zur globalen Lovebrand der Athlet*innen-Elite werden konnte, die inzwischen Adidas und Nike auf den Fersen ist.

Relationship building is the key to growing your practice. But who should you be focusing on when it comes to relationship building?  In this episode, Steve Seckler explains how the acronym C.H.I.L.L. can help you to make smart choices in finding the "right" professional relationships to cultivate. Additional Resources Episode 100-Word of Mouth Marketing with Michael Katz Episode 85-Peristence, Follow-Up, and Avoiding Fatal Attraction-Tips for Building Your Business Relationships Inexpensive Ways to Build Business Relationships

Like most lawyers, I went to law school because I wanted to enter an honorable profession.  I wanted to have a career where the emphasis is on intellect and not on business.  Not long after graduation, I realized that law IS a business and if you want to be successful, being a great lawyer is not enough.  You need to learn how to run your practice efficiently.  You need to learn how to manage people. And you need to learn how to sell your services.  If you can master those skills, your chances of success will greatly increase. As I've noted many times on this program, sales is one area where many of us feel uncomfortable.  As attorneys, we are supposed to be above that.  People should hire us because we are good at what we do.   In reality, that is not the way the world works.  Just like practicing law requires a unique set of skills, so does selling our services. In this episode of Counsel to Counsel, Dominic and I discuss the business of law and some of the ways we can be more successful in our sales process. Dominic Grew is the Founder & Owner of Elevate Business Coaching, LLC.  He is an expert in business management and business development.  Prior to opening Elevate, he spent more than 25 years working internationally in the insurance and investment management sectors.  As a former COO for Global Business Development, he learned how to scale to operational excellence and to prioritize and execute growth initiatives for complex and competing practice areas.  Today, as Founder of Elevate Business Coaching, he partners with law firms and their lawyers to build, grow, and manage thriving practices.   Dominic's tools of choice are coaching, training and facilitation.  He prides himself on bringing an outside perspective to the business of law, teaching attorneys to work smarter rather than harder to accomplish their business goals.  Additional Resources   Episode 100-Word of Mouth Marketing with Michael Katz Episode 74-Turning Business Conversations into Business  

Word of Mouth Marketing for CBD Products with John Friess #102 In a cacophony of self promotion in the CBD market, what's the best way to stand out from the noise? In today's episode our guest  John Friess returns to the podcast to provide marketing advce. John is a serial investor and entrepreneur, CEO and Founder of Metolius Hemp Company, a vertically-integrated health and wellness brand of premium cannabinoid vices for non-psychoactive use. Metolius Hemp Company works alongside family farmers to plant, grow, harvest, cure & craft all of their organic hemp flower & consumable products on their four-acre regenerative farm just outside of Bend, Oregon.  The Cannabis Advocate podcast advocates for businesses in the cannabis industry and explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, manufacturers and retail sellers of cannabis products. Many of these issues are unique to the cannabis industry. This podcast speaks to these common concerns and shares stories of success. This is a production of Habanero Media.  https://habaneromedia.net

Andy Murray is joined by Ted Wright who currently serves as CEO of Fizz, a global leader in Word of Mouth Marketing. Ted is recognized as a top thought leader in the space and has won numerous public speaking awards for his talks on Word of Mouth Marketing.In their conversation, the two explore the power of WOMM, key differences between an advocate and an influencer, misconceptions around measurement, and much more.Topics and Questions:01:14 Guest Introduction03:32 When did you first see success with Word of Mouth Marketing?07:00 Re-igniting the Pabst Blue Ribbon brand14:40 The connection between advocacy and culture17:22 Misconceptions around brand advocacy 25:12 How advocates differ from influencers28:35 Taking on attribution in WOMM35:46 Ratings and reviews40:06 How you can learn more about WOMM

In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how can you engineer it for your offer? In this episode, we explore a few examples and ideas that might get the cogs turning for you. Tune in to hear about viral content, freemium models, and more!TIME-STAMPED SHOW NOTES: [00:22] Today's topic: The Best Way to Engineer Word of Mouth Marketing. [00:30] What is word-of-mouth marketing and why is it important? [01:32] Standing out and becoming indispensable. [02:26] Weighing the usefulness of referral programs. [03:15] Basing your offer on price, and creating a free version. [05:39] Using viral content as a means to build hype and promote your offers. [08:01] That's it! [08:06] Go to https://www.marketingschool.io for more resources! Links Mentioned in Today's Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Seth Godin Purple Cow Linchpin  Harmon Brothers Ubersuggest  Dharmesh Shah HubSpot  $100M Offers Alex Hormozi Coffeezilla   Logan Paul  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how can you engineer it for your offer? In this episode, we explore a few examples and ideas that might get the cogs turning for you. Tune in to hear about viral content, freemium models, and more! TIME-STAMPED SHOW NOTES: [00:22] Today's topic: The Best Way to Engineer Word of Mouth Marketing. [00:30] What is word-of-mouth marketing and why is it important? [01:32] Standing out and becoming indispensable. [02:26] Weighing the usefulness of referral programs. [03:15] Basing your offer on price, and creating a free version. [05:39] Using viral content as a means to build hype and promote your offers. [08:01] That's it! [08:06] Go to https://www.marketingschool.io for more resources! Links Mentioned in Today's Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Seth Godin Purple Cow Linchpin  Harmon Brothers Ubersuggest  Dharmesh Shah HubSpot  $100M Offers Alex Hormozi Coffeezilla   Logan Paul  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

The One About the Professional Comeback In this episode, we chat with Jonneal Scott as she shares many of her personal experiences as a dental hygienist returning to the profession, gender inequality, racism, and sexual orientation.  Jonnie is looking to change the way the profession is viewed, and she is leading by example! She proudly proclaims she is a queer black woman and there is space for everyone in the dental profession regardless of race, gender identity or sexual orientation.   We thank Jonnie for her courage and strength to be authentic and vulnerable while raising awareness that we can all bring to our operatories.  Jonneal is here to disrupt the dental profession; we are excited to see how her journey unfolds!      If you enjoyed this episode, please leave a review where you listen to your podcasts!   Keep Disrupting! XO, Tab and Mel  Episode Artwork by Word of Mouth Marketing 

The One About an Alternative Career Path in Orthodontics  In this episode, we chat with Cheryl Dey and discuss her alternative career path as a dental hygienist working in orthodontics.  Over the past ten years, Cheryl has honed her skill as an orthodontic hygienist through her work in one of the leading orthodontic practices in Australia, working at clinics in Adelaide and Melbourne.  She has attended specific orthodontic training around Australia and abroad and is passionate about helping change people's lives by changing their smiles.  Cheryl chatted with us about how her clinical days are very different from that of a conventional dental hygienist. She shares everything from patient flow to 3D scanning and how she ended on this journey into orthodontics.   This interview will leave you inspired to discover your niche in dentistry.  If you liked this episode, please leave us a review where you listen to your podcasts!   Keep Disrupting! XO, Mel and Tab  Episode artwork by Word of Mouth Marketing

In this episode, I'm coming off of a string of marketing successes. Therefore, instead of interviewing someone else, I've decided to share my experiences. The Reader's Digest version is that most lawyers who achieve marketing success do so through a variety of channels. The important thing is to choose the channels where you'll find your clients and referral sources. But it is equally important to choose activities that you like. In the end, you won't be able to predict which ones will work and which ones won't.  And that is to be expected. Related Episodes Episode 100-Word of Mouth Marketing with Michael Katz Episode 79-Digital Marketing for Your Law Firm: Getting the Right Mix Episode 74-Turning Business Conversations into Business Episode 63-LinkedIn in 30 Minutes (with Kristyn Brophy) Episode 44-Getting the Most from Networking Meetings and Troikas

How does what you do on social media contribute to achieving your business goals? What are the metrics of success? What is the ROI for your social media marketing efforts?  In this episode I discuss the correlation between business goals, social media marketing activity and the metrics and ROI you need to analyse so you can make the most of your use of social media for you and your clients.5 business goals that can be achieved with social media marketing that I discuss are: 1. Brand Awareness 2. Thought leadership and credibility 3. Word-of-Mouth Marketing 4. Leads 5. SalesI describe these processes and steps in detail: • Establishing the business goals that are desired • Determining the social media methods to use • How to measure success and ROI____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  TWITTER:https://twitter.com/philipvandusen  PINTEREST:https://www.pinterest.com/philipvandusen  FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Welcome to Episode 31 of the TRANSFORMA TU INGLÉS PROFESIONAL podcast! I'm your host Daniel Smith. Today I will be talking with Alastair, an AMAZING coach from my team, all about: Alastair's recent accident (don't worry he is fine, just a little bruised) The importance of "word of mouth" marketing Why "mouth to mouth" is different to "word of mouth" Why Alastair pronounces "Linkedin" incorrectly And why you need to know the word "brand" and NOT get confused with the word "mark" This podcast helps you push your business English communication skills to the next level so that you can grow professionally and achieve your international career goals! WHEN YOU ARE READY YOU MIGHT BE INTERESTED IN: COACHING 1 to 1: If you would like to take your professional communication skills to the next level we can organise 1 to 1 coaching that is specifically tailored to your needs and goals. If you are interested https://transforma-tu-ingles-profesional.captivate.fm/coaching (click HERE to discover the prices and methodology! ) BOOKS: ¡He publicado dos libros a través de Amazon y ambos tienen reseñas de 5 estrellas! Si estás interesado aquí están los enlaces: https://www.danielsmith.es/nb-478727.html (365 consejos para mejorar tu inglés) o https://www.danielsmith.es/nb-478727-293241.html (123 consejos para impresionar a tu jefe con tu inglés) CONTACT US: If you would like to give us some feedback whether positive or negative, we would LOVE to hear from you! Please send an email to: coach@danielsmith.es

During this presentation attendees will takeaway how to extract more data from LinkedIn with some simple tools, how and where to use this data for maximum benefit, and the secret to achieving a lean advertising strategy.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada's best community builders/experiential marketers. NYT Best selling author and Internet Pioneer Chris Brogan once referred to Saul as “exactly who you want representing your company” and that message has been echoed by media properties ranging from Inc to Forbes Magazine. Saul has had many career highlights including being selected as the first international employee of Zipcar and the person responsible for launching Zipcar into the Canadian marketplace. Was the first marketing person and a key part of the growth of FreshBooks.com (The #1 Cloud Accounting service for Small Business Owners) as well as leadership roles at Rogers Communications and the first Chief Evangelist of Xero.com. If that wasn't enough, Saul is also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing,  Social Media, Customer Experience,  Community Building and Business Courage. @saulcolttheideaintegration.com

Great products sell themselves and advertising is just the price you pay for a bad product right? Word of Mouth Marketing or WOM. Is it even a channel? Can you really grow without spending money on advertising? Can you enhance the natural rate of WOM? The TL:DR answer is Yes. Yes and Yes. Right now, budgets are getting crimped and the heat is on for high-cash burn marketing channels. And there's nothing higher cash-burn than advertising. So how do you grow a brand and sell your product without advertising? Everyone knows the most powerful growth-driver is word-of-mouth. It's especially critical for higher-involvement, more complex, higher priced products/services which require a lot of trust. There are lots of products and services which we don't exactly purchase after seeing a few ads. Especially if your brand is less known. For finance, invasive medical, real estate, estate planning, and accounting...this is especially the case. WOM hits at the core of great marketing. In fact, it's a great barometer of organic growth as well as the degree of product-market fit you have. But is it fixed? Is it just a the result of upstream activity? Can we use it as a growth channel? Is there even a playbook to make it work? Ted Wright, former Booze Allen consultant, ex-Delta Airlines global brand manager, Lecturer at Wharton, Founder and CEO of WOM marketing agency Fizz spills the beans. In this episode, you'll learn how important it is to go back to basics. Understand your core offering. Identify those who are most likely to recommend your product to others and then, put in place a program to enhance this natural process. But there's 3 factors necessary before this holy grail of marketing will work. And there's 3 product categories where it's almost impossible. We also delve into a bit of attribution and channel strategy. Especially the problems with spending money on channels which claim to contribute to sales, but don't. Something which can be easily overlooked when presented with a good-looking MMM report or a fancy digital attribution dashboard. In this episode, you'll find out: - how New Zealand sauvignon blanc became something from nothing. - which two simple Viagra ads originally catapulted the drug into popular culture - what the difference is between WOM and referrals, advocates, super fans and influencers - why getting your story right so critical - the difference between truth vs authenticity in your brand story - why brands who pay Kim Kardashian for social exposure almost never use her again - the parallels between WOM and Einstein's comments on dark matter - what rasterization is - why you should follow Steakumms on social media And finally, Find out why, word of mouth is this podcast's most powerful growth channel. All these questions and more will be answered in this interview. Just remember to tell at least one other person about this episode or Ted is going to mark me down!

Happy Saturday Friends! Happy Father's Day weekend! My next guest talks about taking risks and being more authentic in life and in your marketing. Please welcome PREMIERE guest Saul Colt! Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada's best community builders/experiential marketers. NYT Best selling author and Internet Pioneer Chris Brogan once referred to Saul as “exactly who you want representing your company” and that message has been echoed by media properties ranging from Inc to Forbes Magazine. Saul has had many career highlights including being selected as the first international employee of Zipcar and the person responsible for launching Zipcar into the Canadian marketplace. Was the first marketing person and a key part of the growth of FreshBooks.com (The #1 Cloud Accounting service for Small Business Owners) as well as leadership roles at Rogers Communications and the first Chief Evangelist of Xero.com. If that wasn't enough, Saul is also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing,  Social Media, Customer Experience, Community Building and Business Courage. To follow or to learn more, head to the links below:https://www.theideaintegration.comhttp://www.instagram.com/saulcoltSupport for Label Free Podcast is brought to you by ​MANSCAPED™​, who is the best in men's below-the-waist grooming.  ​@MANSCAPED  offers precision-engineered tools for your family jewels. They obsess over their technology developments to provide you the best tools for your grooming experience. MANSCAPED is trusted by over 2 million men worldwide! We have an exclusive offer for my listeners - 20% off + free shipping with the code: LABELFREE20

Happy Saturday Friends! Happy Father's Day weekend! My next guest talks about taking risks and being more authentic in life and in your marketing. Please welcome PREMIERE guest Saul Colt! Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada's best community builders/experiential marketers. NYT Best selling author and Internet Pioneer Chris Brogan once referred to Saul as “exactly who you want representing your company” and that message has been echoed by media properties ranging from Inc to Forbes Magazine. Saul has had many career highlights including being selected as the first international employee of Zipcar and the person responsible for launching Zipcar into the Canadian marketplace. Was the first marketing person and a key part of the growth of FreshBooks.com (The #1 Cloud Accounting service for Small Business Owners) as well as leadership roles at Rogers Communications and the first Chief Evangelist of Xero.com. If that wasn't enough, Saul is also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing,  Social Media, Customer Experience, Community Building and Business Courage. To follow or to learn more, head to the links below:https://www.theideaintegration.comhttp://www.instagram.com/saulcoltSupport for Label Free Podcast is brought to you by ​MANSCAPED™​, who is the best in men's below-the-waist grooming.  ​@MANSCAPED  offers precision-engineered tools for your family jewels. They obsess over their technology developments to provide you the best tools for your grooming experience. MANSCAPED is trusted by over 2 million men worldwide! We have an exclusive offer for my listeners - 20% off + free shipping with the code: LABELFREE20

Cold Start practices have unique opportunities and challenges to face when it comes to marketing to new patients. PECAA's Marketing Business Advisor, Shelby Wade, helps us address these opportunities and challenges. Key Takeaways:As a cold start, you have more time to focus on your business and your marketing. Don't be afraid to try new things and learn from the successes and failures.Make the most of your budget. Start your marketing plan with low-cost options - social media, your website, and word of mouth marketing. Post as many updates throughout your opening process to your website and social media, well before you open. In adding, form partnerships with your business neighbors and attend community events!The Five "T's" of Word of Mouth MarketingTalkers - Find the people who will talk about youTopics - Five people a reason to talk about you, your differentiatorTools - Help the message spread through your communityTaking Part - Join in the conversationTrack - Understand whether or not a strategy was effective. Track what they're saying and what they want. Key Marketing MilestonesDesigning your logoWebsite creation - this is where your patient experience beginsStart your social media and build your Google business pageHost a grand openingDon't focus too much on the ROI. A lot of Cold Start marketing focuses on planting the seed for future patients. You want them talking at the beginning and to remember you when they need eye care. Shelby's book recommendation:Word of Mouth Marketing by Andy Sernovitz

Hey there, teacher friend! Interested in starting a learning pod, tutoring business, microschool, or even an after-school program or summer camp? Of course, your biggest question may be..."How do I get the students?" No topic is more beneficial to a small business than "Word of Mouth" Marketing. Your service deserves to be talked about, and the author of "Talkability" (Jay Baer) takes us through a deep dive on how to connect with families in an effort to enroll and influence on a deeper level. Word of Mouth Marketing influences 50-90% of purchases or opt-ins, but there must be a strategy! In today's episode, we discuss the ways we can help families by sharing our vision and message! Enroll NOW! Teacher, Let Your Light Shine's Educational Marketing Series: A 5 Week Group Coaching Program To Enroll Students Efficiently and Effectively In Your Micro-school, Homeschool, or Tutoring Business! The Marketing Business Bundle is Included!  www.teachersletyourlightshine.com/groupcoaching Let Your Light Shine, Makenzie Oliver Come Connect with us in our Facebook Group: Start Your Micro School or Homeschooling Business-TLYLS Podcast! https://www.facebook.com/groups/250368126648112 We've got step-by-step instructions to help you write powerful marketing brochures, enrollment forms, introductory packets, and so much more! You'll also find easy-to-use templates made to simplify your creation process, as well as beautiful real-life examples used by my micro-school, Lighthouse Learning, to give you creative inspiration when designing your very own forms.  You will be able to seal the deal with peace and clarity when you hand deliver your new handbook and contract.  Tune in to today's episode to find out more and head over to our shop to purchase your documents at www.teachersletyourlightshine.com/shop Do you need help with a plan of action, accountability,  or clarity in your teacher career change? Interested in starting a micro-school, tutoring or homeschooling business?  Don't know where to start? Wanting to make a change but have no idea where to begin or what the change would even look like?  It's time to get "unstuck", have a plan and gain your much needed clarity  so you can experience teacher career growth, build a business blueprint, market with clear messaging, and plan a successful business launch-whether it's a micro-school, tutoring business or homeschooling business.  Click below to learn more… https://teachersletyourlightshine.com/coaching Connect with me on Instagram: @Teacherletyourlightshine Follow us on Pinterest: https://www.pinterest.com/teacherletyourlightshine Join our email list to be the FIRST to know about our FREE Resources and podcast alerts! Teachersletyourlightshine.com Want to chat? Have some questions? I'd love to hear from you! Send an Email: teacherletyourlightshine@gmail.com Or send me a message on Facebook or Instagram Twitter: @teacher_light Check out Our School on Facebook: https://www.facebook.com/lighthouselearningmicroschool    

Jay Baer, the author of the book, “Talk Triggers: The complete guide to creating customers with word of mouth,” joins Tim to talk about the power of word of mouth to sell products or services, increase awareness, educate the public and create a brand. Jay is a very popular keynote speaker, an inductee into the Word of Mouth Marketing Hall of Fame and the author of several books. This Encore Episode was first released in April 2019. https://traffic.libsyn.com/secure/shapingopinion/Encore_-_Word_of_Mouth_Marketing.mp3 It's a term you may hear every day. It's just assumed you know what it means. Word of Mouth.  Webster's dictionary describes it as “oral, often inadvertent publicity.” What's interesting about that definition is how the people at Webster saw fit to include the word “inadvertent” in the definition. When it comes to Word of Mouth dynamics, it's just assumed that it's inadvertent or unintentional. Many times, this is true but I've been in the PR business for decades and I've seen quite often how something that was spread through Word of Mouth was anything but inadvertent or unintentional. In this episode we talk with Jay Baer about the dynamics behind word of mouth publicity, hear some stories of some organizations doing it right, and how to harness it for yourself. Debt Collections Case Study Americollect is in the debt collection industry. At present there are roughly 8,000 collections firms in the U.S. The common practice is for debt collections agencies to call a debtor, cajole, threaten, coerce until they get money or not In 2017, consumers filed 84,500 complaints against collections agencies. Kenlyn Gretz worked for a debt collector making $4.25 per hour collecting unpaid medical debts. He worked his way up and bought the firm. Then he changed everything. He now has more than 250 employees because they embraced their tagline – “Ridiculously Nice.” Being ridiculously nice is a part of their culture. The theory – Just because they are a nonpayer today doesn't mean they will be a nonpayer tomorrow. They can call a debtor one to four months later and they take the phone calls because Americollect was nice to them. Jay tells the story of Americollect's win rate in the competitive marketplace and of one key statistic; and why 60 percent of Americollect's employees were once debtors who Americollect was assigned to recover a debt and was so nice that the people decided to go work for the company. In this episode Jay talks about companies like The Cheesecake Factory and Air New Zealand which have their own means for creating buzz around their brand. And a unique and simple story of a California restaurant called Skip's Kitchen.  What they all have in common is they have their own “talk triggers” to generate word of mouth publicity. About Talk Triggers Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The book includes: proprietary research into why and how customers talk; more than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton, The Cheesecake Factory, Penn & Teller and dozens of delightful small and medium-sized businesses; and the 4-5-6 learning system for creating and activating talk triggers in your business. Links About Jay Baer Convince and Convert Talk Triggers Book Web Site Talk Triggers Book on Amazon Talk Triggers Show on iTunes DressJayBaer.com Americollect The Cheesecake Factory Air New Zealand Moose Jaw Clothing Edelman Trust Barometer The Paradox of Choice, By Barry Schwartz (Amazon)

An eye-opening conversation about humor in advertising with plenty of great stories and ideas for breweries. Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada's best community builders and experiential marketers.He's also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing,  Social Media, Customer Experience,  Community Building and Business Courage.He's hired Bill Morrison (artist for The Simpsons, former EIC of MAD Magazine, director of Futurama) and many of the members of the MAD Magazine creative team to help brands move past their comfort zones and create ad campaigns infused with humor and satire.Learn more about the MADIdea that is MADvertising - what it is, who's talking about it, the brands that are already on-board, and how to get them to work for you!https://www.theideaintegration.com/madvertisinghttps://www.instagram.com/saulcolt/@gethoptimizedwww.gethoptimized.com

Tips to grow your brand FInd your unique audince Feed them value – over deliver Generate ‘Word of Mouth Marketing’ – Power referrals Feedbacks – get them and use them properly Stay Consistrent Stay Creative – Be diffirent Branding Resources

Join Jeff, aka Podcast Father on his journey as the Indie Podcaster. Episode #39 Creator Spotlight: Dr. Michelle Mazur from Rebel Uprising Podcast. About Michelle Mazur: MICHELLE MAZUR IS THE HOST OF THE REBEL RISING PODCAST, AUTHOR OF 3 BOOKS INCLUDING THE https://drmichellemazur.com/3-word-rebellion-book (3 WORD REBELLION: CREATE A ONE-OF-A-KIND MESSAGE GROWS YOUR BUSINESS INTO A MOVEMENT). SHE'S THE FOUNDER/CEO OF COMMUNICATION REBEL WHERE WE HELP CHANGE-MAKING BUSINESS OWNERS, ENTREPRENEURS AND SPEAKERS BECOME THOUGHT LEADERS BY TAKING A STAND WITH THEIR 3 WORD REBELLION. Jeff and Michelle discuss various things; her business, the podcast and how she rebranded it to fit her business. Jeff asks Michelle to explain the titles of some of her episodes and how the advice relates to content creation: The Question Every Business Owner Should Ask. Case Study: Why You Should Stop Over Nurturing Your Audience. The Missing Ingredient for Wildly Effective Word of Mouth Marketing. Create Stand Out Calls-to-Action. What to Think About When Your Audience Growth Stalls Out. Thanks for listening and thanks for telling a friend! More importantly, thank you for supporting independent creators. https://drmichellemazur.com/ (Make sure you check out all the great things Dr. Michelle Mazur is up to!) https://www.podcastfather.com/ (Podcast Father (Jeff's) website.) https://quitethethingmedia.com/podcastfather/ (Podcast Father & the Quite The Thing Media Team.) https://www.yungkartzbeats.com/ (All music credited to artist Yung Kartz, check out the site here.) https://www.podpage.com/ (Go to Podpage and create a professional website for your content.) https://indiedropin.com/creators (Podcasters, go to Indie Drop-In Network and submit your episode to be featured on an established feed/podcast.) https://riverside.fm/ (Content creators, use Riverside.fm-- the easiest way to record studio-quality podcasts and video interviews from anywhere!)

This week, Quantal Langford, Creative Director at Langfordesign, joins me to share his Journey as a Creative Entrepreneur. Quantal and I connected earlier this year through our Local Chamber of Commerce- Oceanside Chamber of Commerce https://www.oceansidechamber.com/chamber.html This Summer, we worked together on a Small Collaboration Project for his Apparel Line- Just Heart Apparel. Just Heart Apparel, Inspired Lifestyle Brand, Located in: Oceanside, CA https://justheartapparel.storenvy.com/products Building a small business takes time, focused attention, and business resources. Building your network and relationships is an important key to business success. With the right support system, business strategies and resources, small business owners can grow their Business. In this Episode, we discuss… [1:10] Langfordesign- Brand Identity, Brand Development, Merchandise Apparel [2:39] Journey to Becoming Graphic Designer/Creative Business Owner [4:15] Sports Coaching- Building a Network and Business Referrals [5:40] Branding Project Opportunities from Sports Industry [8:55] Importance of Customer Service and Word of Mouth Marketing [12:33] Community Engagement and Relationship Building on Social Media [19:05] Words to Describe your Passion [20:29] Business Advice [22:40] Empowering Card Question Links: Langfordesign: http://langfordesign.com/ Creative Brew Tv: https://soundcloud.com/thecreativebrewtv Connect with Quantal Langford: Instagram: https://www.instagram.com/quantallangford/ https://www.instagram.com/thelangfordstudio/ https://www.instagram.com/thecreativebrew.tv/ Learn more about Marketing Services -Social Marketing Boutique: Marketing Content, Email Marketing: https://marketingserviceboutique.com/services Contact Us: https://marketingserviceboutique.com/contactus --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support

Want to see future episode highlights? You can add me on Linkedin here.Key talking points:- PR stunts and making your brand unforgettable - Advice on building your brand through influence and not audience - Importance of word-of-mouth marketingAbout Saul:Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada's best community builders/experiential marketers.He has worked with high-profile companies such as FreshBooks and Xero and the creative mastermind behind many of the edgy marketing campaigns run by Nike, Ebay and Rogers.Saul is also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing, Social Media, Customer Experience, Community Building and Business Courage.

This week on Timeless Leadership, the topic is Patience. The old adage says patience is a virtue, but what does that mean, exactly? Our guest this week is Ted Wright, a pioneer in word of mouth marketing (WOMM) and the CEO of Fizz. If anything, Ted understands how his work requires patience from others. Ted became impatient after his father died when he was just a teenager, and he had to work to slow himself down and practice patience ever since. "With the right employees, you might not go faster, but you go farther."   Links: Patience and Fortitude (Timeless & Timely) Fizz (Ted's company) Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth (Amazon) Please leave us a rating or review so other people can benefit from Timeless Leadership. And subscribe to the Timeless & Timely newsletter. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.timelesstimely.com/subscribe

In sync with Autism Awareness Month (April) and Day (April 2nd), listen to this inspiring conversation about How Autism Influencer and Animator Dani Bowman builds Brand Buzz through Word-of-Mouth Marketing with 8-Second Branding Podcast Host and Goody PR Founder Liz H Kelly. Dani's goal is to be the Temple Grandin “role model” of her generation by breaking barriers and encouraging others. She started her DaniMation Entertainment company at age 14, and is now working on a PhD. Through social media, Bowman openly shares her life with fans, and often gets 200-400 likes on Facebook posts. Dani also promotes her brand by actively participating in industry events, public speaking, receiving awards, having partnerships, and premiering nine animated short films at San Diego Comic-Con International over the past seven years. As a social entrepreneur, her goal is to reduce the “grim” autism unemployment numbers (90% are unemployed or under-employed, according to the U.S. Bureau of Labor Statistics) by empowering youth with animation skills through her classes and jobs. Dani's taught 2000+ youth on the autism spectrum and other abilities how to do animation at Joey Travolta's Inclusion Films summer boot camps and DaniMation Entertainment classes (and taught one-on-one classes during the pandemic, that will continue.) Bowman's work has been featured in the Los Angeles Times, Animation World Network, OC Weekly, BBC Spotlight Evening News (DaniMation UK) and more. Follow on Twitter @DaniMationEnt on Facebook @DaniMationEnt and visit DaniMationEntertainment.com

Who knew?  Changes in the "Influencer" landscape could well determine which influencer you decide to hire.  Are you up to speed on the differences and benefits between "Nano," "Micro," and "Macro" influencers?  If not, don't sign any checks until you hear these well-grounded predictions from Lauren McNutt, senior Director, Word-of Mouth Marketing at Empower Media Marketing in Cincinnati, OH.    Variety may well have its benefits.Lauren articulates why one influencer may be better suited for your client/product than another....and the potential impact on your checkbook.This episode is well worth your 25 minute investment.  Implementing some of this wisdom could very well add some luster to your star.Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)

Word of mouth is one of the most powerful marketing tools. Yet most marketers have know idea how to harness it. You don't need to wait for it to happen organically… You just need the right strategy. And there's no one better to learn from than JP Clement, CEO at boomtime Word of Mouth Marketing. In today's episode, he shares how to harness word-of-mouth marketing effectively (and strategically). What we talked about: The power of word of mouth How to leverage channels you already use to boost word-of-mouth results Why you need to treat your LinkedIn page as a booth at a virtual tradeshow This post includes highlights of our podcast interview with JP Clement, CEO at boomtime Word of Mouth Marketing. For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don't use Apple Podcasts, we suggest this link.

Host Scott Miller discusses Word of Mouth Marketing. What is Word of Mouth marketing and does it still work? How google my business, yelp and other platforms to drive more business. Why is SEO important when discussing Word of Mouth Marketing? How does social media help your Worth of Mouth Marketing strategy?

Ted Wright, author of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth and CEO of word of mouth marketing firm Fizz joins the pod to talk about how to create a successful word of mouth marketing campaign, how he created the chocolate milk for athletes campaign and social media advice for businesses. --- Support this podcast: https://anchor.fm/david-binkowski/support

Join PIE and long time PIE mentor Saul Colt for an AMA (but we recommend that you tap into his Word of Mouth marketing genius). And please stay tuned to the end, when Saul provides some incredibly creative ideas for making your company stand out. Saul is the Founder and Creative Director at The Idea Integration Co. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada's best community builders/experiential marketers. NYT Best selling author and Internet Pioneer Chris Brogan once referred to Saul as “exactly who you want representing your company” and that message has been echoed by media properties ranging from Inc to Forbes Magazine. Saul has had many career highlights including being selected as the first international employee of Zipcar and the person responsible for launching Zipcar into the Canadian marketplace. Was the first marketing person and a key part of the growth of FreshBooks.com (The #1 Cloud Accounting service for Small Business Owners) as well as leadership roles at Rogers Communications and the first Chief Evangelist of Xero.com. And as if that wasn't enough, Saul is also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing, Social Media, Customer Experience, Community Building and Business Courage. Thanks for listening! Please consider subscribing to the PIEdcast on your favorite podcast network. And we'd love to see you ratings and reviews.