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CEO in 10 with Mike McDevitt of Terra's Kitchen hosted by Rick Tocquigny. Hear Mike's graduation speech focused on controlling your emotions. Visit www.terraskitchen.com for more information. This show is presented by Rallio.com, America's leading social media manager for franchises engaging customers to drive revenue.
Michael McDevitt has walked the entrepreneurial path more than a few times. While he's found success each time, he has rarely used the same methods twice. From his early days as a 23 year old wonder kid, where he'd throw every-hour he could at his business, to his current role as founder and CEO of Terra's Kitchen, he's had to take along what worked from each experience and build on it. Listen to find out how these days meditation has given him the winning edge he needs when putting in the most hours is no longer an option.
Chris's guest is Mike McDevitt, CEO of Terra's Kitchen, a meal delivery service based in Baltimore, Maryland. The food delivery service has become a huge growth market in recent years. Mike discusses why he chose this as his new endeavor and how he plans to stand out in a very competitive space. Additionally, they discuss Mike's previous company, Medifast, and how he took it from 12 employees and $1M in revenue to 1200 employees and $365M. When Chris asked Mike what makes him a good CEO, his answer, although spot on, really surprised us. In addition to Medifast and Terra's Kitchen, Mike's background includes ringing the bell on the New York Stock Exchange and owning a law firm, so there is a lot to learn from this dynamic and successful entrepreneur.
We have Terra's Kitchen's CEO/Co-founder, Mike McDevitt, on the show today. Terra’s Kitchen is a meal prep company out of Baltimore and they are sweeping the nation with their one of a kind meal prep delivery service. They were founded in 2016 and already have a run rate of $20 million a year. Pretty phenomenal. Their business model is unique to the industry, which allows them to offer up to 60 different meal choices at a time. Terra's Kitchen is set up in a really interesting way, allowing them to focus heavily on customer acquisition and retention, which is primarily what you’ll hear more about from Mike in a second. In this episode, you’ll learn: How to growth hack digital advertising without sacrificing your brand Why analytics should be your marketing teams best friend (if it’s not already) How to make sure your marketing dollars are used as efficiently as possible And so much more. Mike is an extremely savvy marketer and outstanding business man, and you’ll have plenty to learn from his approach to growing Terra’s Kitchen