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We can all remember a radio or TV jingle that's stuck in our heads. The first music jingle aired almost 100 years ago and since then advertisers have learned that music is critical to making a great ad. Who were the original mad men that discovered this innovation - and how has music in advertising evolved over the years? To walk us through this interesting history, we're joined by Dr. Timothy D. Taylor, a professor in UCLA's Department of Music and an authority on music and advertising. Tim is an interdisciplinary social scientist studying capitalism, globalization, and consumer culture as they relate to music. He is the author of numerous books, including The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture. He joins us from Los Angeles. Learn about his work and buy his books at: timothydtaylor.com/ ... Beatseeker has been selected by Feedspot as one of the Top Music Technology Podcasts on the web: https://blog.feedspot.com/music_technology_podcasts/ Learn more: beatseeker.fm Insta: @beatseekerpod Twitter: @beatseekerpod Facebook: facebook.com/beatseekerpod Patreon: https://www.patreon.com/beatseeker Beatseeker is sponsored by the Boombox Music League: boomboxsoftware.com
Odds are if we asked you sing your favorite advertising jingle from when you were a kid, you’d be able to recall every single lyric. Yet we don’t hear many advertising jingles these days. Why is that? This is the story of the rise, fall, and brain science of the jingle. In this episode we talk to UCLA’s Timothy D. Taylor, author of The Sounds of Capitalism, and Durham University’s Kelly Jakubowski. 20K is hosted by Dallas Taylor and made out of the studios of Defacto Sound. Get a free month of Splice at splice.com/20k and enter promo code 20k. Consider supporting the show at donate.20k.org Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/jingles
In his new book “Sounds of Capitalism,” UCLA musicologist Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows to the rise of the jingle, the postwar rise in consumerism and the more complete fusion of popular music and consumption in the 1980s and after. Here he discusses the awkward transition early 20th century advertisers endured as they adjusted to the new medium of radio. Series: "Writers" [Humanities] [Show ID: 24026]
In his new book “Sounds of Capitalism,” UCLA musicologist Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows to the rise of the jingle, the postwar rise in consumerism and the more complete fusion of popular music and consumption in the 1980s and after. Here he discusses the awkward transition early 20th century advertisers endured as they adjusted to the new medium of radio. Series: "Writers" [Humanities] [Show ID: 24026]
Timothy D. Taylor is professor in the department of ethnomusicology and musicology at UCLA. In his new book, “Sounds of Capitalism,” he tracks the use of music in American advertising for nearly a century, from variety shows to the rise of the jingle, the postwar rise in consumerism and the more complete fusion of popular music and consumption in the 1980s and after. Series: "Writers" [Humanities] [Show ID: 23820]
Timothy D. Taylor is professor in the department of ethnomusicology and musicology at UCLA. In his new book, “Sounds of Capitalism,” he tracks the use of music in American advertising for nearly a century, from variety shows to the rise of the jingle, the postwar rise in consumerism and the more complete fusion of popular music and consumption in the 1980s and after. Series: "Writers" [Humanities] [Show ID: 23820]
If you experience any technical difficulties with this video or would like to make an accessibility-related request, please send a message to digicomm@uchicago.edu. Timothy D. Taylor, professor of Ethnomusicology and Musicology at the University of California, Los Angeles, discusses his book "The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture." Taylor tells the story of an infectious part of our musical culture and tracks the use of music and jingles in American advertising for nearly a century. He traces its presence from variety shows like "The Clicquot Club Eskimos" to the rise of the jingle, the postwar rise in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after.