Added Value Podcast

Foursquare’s Tyler Simmons joins Haylee and Brian to kick off a new season of Added Value. The group discusses the evolution of Foursquare from small consumer app, to City Guide and Swarm, to a goldmine of location data. Between acapella jeopardy, Foursquare Analytics, and what the future of location-based data intelligence holds – nothing is off limits for this crew.

Added Value welcomes its first industry guest to the podcast today. Mike Dadlani of Ibotta joins the crew to talk about the journey from couponing in the days of yore to targeting, big data, and identity driven attribution today. We talk about why it’s useful, how it’s powerful, and what it all really means. Later, Haylee and Brian give Mike a quiz about Colorado, Mike's new state of residence…. or so they thought.

Mike Murphy joins the podcast today to talk all about millennials. Who are they? How do you market to them? Why should you care? Later, Haylee challenges Mike and her Gen-X co-host Brian to a “Who is more millennial?” quiz. Things get real personal, real fast, as our audience learns who is the true millennial at heart. Check it out in this episode of Added Value.

Dini Mehta, Drawbridge’s new head of national sales, joins our hosts to share insights and opinions about life on the front lines. The trio discuss the exciting world of cross-device, trends in adtech/martech, digital identity, and the past five years of our evolving industry. Dini closes with career advice to young sellers (drink less, workout more) before Mani Davari returns for another fun industry quiz. Will Mani lose his job with his answers? Does Dini’s British accent sound legit? It’s all in this episode of Added Value.