Advocacy Matters

SlapFive co-founder Jeff Ernst sits down with Davin Wilfrid, David Coates, and Evan Jacobs to talk about elevating the customer/advocacy marketing profession, the CustomerX community, and a new event coming to Boston in May.

Carolynn Mallozzi and Luis Gonzalez of SiriusDecisions/Forrester join Evan and David to talk about running advocacy initiatives inside their organization.

A sparkling conversation on the state of customer advocacy with Amy Bills, Senior Research Director at SiriusDecisions. We talk about marketing investment trends, tools and technology, and the SiriusDecisions customer engagement framework.

Evan and David share their experiences at SiriusDecisions Summit 2019. SiriusDecisions is focused much more on customer marketing, customer advocacy and customer success. What does that mean for those of us working in these areas?

A look ahead at the blooming customer engagement track at SiriusDecisions Summit 2019.

Customer advocacy is built on things like trust and personal relationships. But how do we think about scaling those activities? Are there pieces of customer advocacy that just don’t scale? Should we be OK with that?

Evan Jacobs, David Coates, Davin Wilfrid, and Luanne Lemieux discuss the results of our recent customer advocacy and marketing survey. Have we learned anything in the past few years?

Featuring special guest Mark Organ, co-founder and CEO of Influitive (and co-founder of Eloqua before that). We talk about the roots of customer advocacy, the future of the Influitive advocacy platform, and why Mark Organ thinks the next generation of CMOs will come from customer advocacy. 

Evan, David, and Davin report live from Las Vegas, where SiriusDecisions unveiled a new Customer Advocacy Model. Other topics include Evan's impressive swag bag.

Irwin Hipsman, director of customer success and advocacy at Crimson Hexagon, shares the results of a recent survey into the customer advocacy and advocate marketing community.

A very special episode of Advocacy Matters featuring Gainsight's Will Robins, who chats with us about why customer success is the right home for customer advocacy, how Gainsight incentivizes CSMs to promote advocacy, how he launched Gainsight's customer advocacy program, and predictions for the future of advocacy and customer success.

Evan, David, and Davin share their thoughts on the toughest question in customer advocacy — how do we prove that our programs add value to our organizations?

Davin, David, and Evan introduce this new podcast adventure and discuss the basics of customer advocacy, why it matters, and what kinds of organizations benefit from it.