Podcasts about Scale

We break down whether professional sports bettors can truly advocate for responsible gambling, the controversy around cashing out Charlotte Hornets playoff futures, and real strategies for priming betting accounts. Isaac Rose-Berman joins the conversation to give insight into the responsible gaming debate, while Mike and Joey weigh in on whether sharps are sending the right message to everyday bettors. Expect sharp takes, insider tips, and a look at the ethics behind these moves. Hosted by Jacob Gramegna, Circle Back features Mike (Mr. PeanutBettor), Joey Knish, and responsible gaming advocate Isaac Rose-Berman. Together, they dig into the latest sports betting drama, answer listener questions, and provide perspective on controversies shaping the industry today.

In today's episode, I sit down with IFBB Pro Meshaya Keaton, a natural competitor with a background in Exercise Science and Psychology. Meshaya has been competing since 2017 and earned her Pro card at North Americans in 2019. We talk about the mental side of the sport, learning from past shows, and building resilience through both success and disappointment. Her passion for fitness and mental health shines through in this conversation, especially as she shares how competing helped shape her identity and long term goals.   TOPICS COVERED -mental health and bodybuilding -how she found the sport -learning from past show experiences -facing fear and building resiliency -competing as a natural athlete -passion for fitness and growth   CONNECT WITH CELESTE: Website: http://www.celestial.fit Instagram: https://www.instagram.com/celestial_fit/ All Links: http://www.celestial.fit/links.html   CONNECT WITH MESHAYA:  Instagram: https://www.instagram.com/live4themoment_ifbbpro/   TIME STAMPS 1:00 introduction 3:55 approaching mental health 7:18 finding body building 12:36 having a support system 19:05 a passion for health and fitness 22:03 progression in the off season 25:00 the truth about macros 31:07 changes to becoming a Pro 36:50 working towards feedback 45:16 dealing with disappointing placing 53:12 building resiliency 59:34 building for the future 63:54 advice for competitors   CLICK HERE TO SIGN UP FOR THE FREE FOOD RELATIONSHIP COACHING SERIES   CLICK HERE TO SIGN UP FOR THE FREE POST SHOW BLUES COACHING SERIES   LEARN MORE AND APPLY FOR MY 5 WEEK FOOD RELATIONSHIP HEALING & DISCOVERY COACHING PROGRAM   FOR OTHER FREE RESOURCES, LIVE EVENTS, AND WAYS TO WORK WITH CELESTE CLICK HERE 

This week, Joe and Robert break down one of the boldest marketing decisions the NFL has made in years and why it continues to pay off. NFL + Bad Bunny: A Strategic Win The NFL's move to spotlight Bad Bunny wasn't just a halftime performance decision. It was a strategic signal about where the league is headed as it expands globally and looks to connect with younger, more diverse audiences. Joe and Robert explore whether this marks a broader repositioning of the NFL brand and what marketers can learn from a legacy organization willing to evolve in public. This isn't about one performance. It's about how institutions modernize without losing their core. Super Bowl Ad Winners & Losers The guys break down the biggest hits and misses from this year's Super Bowl ad lineup. Which brands actually created impact? Who played it too safe? Did AI-driven ads live up to the hype or feel automated and forgettable? Some advertisers made bold cultural bets. Others blended into the background. Spotify's Big Earnings and the Hidden Opportunity Spotify's latest earnings report might signal something bigger than a financial rebound. Joe sees a potential opportunity for creators and marketers who understand the long-term value of owned audio audiences. Is podcasting and direct subscription audio still undervalued? Are marketers overlooking one of the most durable attention platforms available today? If you care about building direct audience leverage, this segment matters. Winners and Losers Joe's Winner: Markiplier's Iron Lung Markiplier's direct-to-theaters success with Iron Lung shows what creator-led distribution can look like without traditional Hollywood gatekeepers. Is this a preview of the next decade of media? Robert's Loser: AI Ads at the Super Bowl AI promised scale and personalization. On the biggest stage in advertising, many of those spots felt soulless and generic. Scale without taste is not a strategy. Rants and Raves Joe's Rant: TikTok Privacy Are creators and brands ignoring long-term privacy and platform risk for short-term reach? Robert's Commentary: The Overblown SaaS Apocalypse Robert pushes back on the constant doom-and-gloom narrative around SaaS and tech. Is the so-called apocalypse real, or just another overreaction cycle? Big Takeaway Legacy institutions are adapting. Creators are bypassing gatekeepers. Platforms are redefining monetization. The question for marketers is simple: Are you reacting to change, or positioning yourself to benefit from it? Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

When Nicholas Thompson took over as CEO of The Atlantic five years ago, the iconic magazine was in financial peril. Now, it's profitable, and subscriber and revenue numbers are growing. In this episode of Masters of Scale, Thompson joins host Jeff Berman to talk about the impressive turnaround, how media companies can weather AI disruption, and lessons from the world of long-distance running.Visit the Rapid Response website here: https://www.rapidresponseshow.com/Masters of Scale weekly newsletter: https://mastersofscale.com/newsletter/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Prediction markets. AI. Super Bowl ads. Hear how DraftKings co-founder and CEO Jason Robins is placing bets on the future. Robins talked with host Jeff Berman just ahead of the Super Bowl in San Francisco about how he stays focused, cultivates company culture, and navigates a tumultuous regulatory and competitive landscape. Masters of Scale weekly newsletter: https://mastersofscale.com/newsletter/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast   Where You Find Thousands of Clay Clark Client Success Stories?  https://www.thrivetimeshow.com/testimonials/    Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/    Who is Clay Clark?  Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.  https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/    Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders    Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true    Where Can You Discover Clay Clark's Songs & Original Music?  https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g   

In this forward-thinking episode, Sabine VanderLinden returns to kick off the year with a transformative discussion on “frontier firms” and the rise of agentic enterprises. As digital transformation accelerates, leaders face challenges like increasing climate risks, cyber threats, and widening protection gaps—pushing businesses (especially in regulated industries like insurance) to rethink strategies. Sabine explores how trailblazing organizations are leveraging AI not just as an assistant, but as an autonomous driver of capacity and productivity.  Through practical frameworks and real-world case studies, this episode lays out the playbook for riding the next wave of innovation, resilience, and growth. KEY TAKEAWAYS This year on Scouting for Growth, I wanted to regroup and make sure my podcast continues to deliver what matters most to you in the fast-paced transformation market. After a brief pause and reflection, and evaluating the insights from the World Economic Forum, with a clear sense that the world feels increasingly uninsurable—climate risk, cyber threats, and protection gaps are all expanding. But I believe that this narrative of uninsurability is simply a choice, not a certainty. I see a new class of leaders emerging, those who aren't just trying to manage risk but who are fundamentally changing how we approach it. Transformation isn't just happening in isolated labs; it's exploding at the convergence of capital, technology, and strategy—the true frontier of business. This is where agentic enterprises are emerging, blending human leadership with AI agents, forming digital workforces where competitive advantage depends on our agility with data, not just data ownership. Examples abound: Telstra is scaling AI across thousands of employees, UBS has put AI at the heart of its business via a Chief AI Officer, Mercedes-Benz uses digital twins and multiple agent systems to optimize production, and at Nestlé, AI is transforming everything from farm to fork. These companies aren't dabbling—they're fundamentally rethinking their models and leadership. My message is simple: the agentic frontier is not some distant theory—it's here and now. The uninsurable world is a choice, and you can choose to lead in this new paradigm. The tools and models exist, and the only question left is who has the courage to execute. As you listen and engage this year, I'll keep guiding you through these themes—helping you build, not just watch, the future unfold. BEST MOMENTS "The uninsurable world is a choice, not a certainty. While some twist their hands over these challenges, a new class of leaders is rewriting the rules of the game." "A frontier firm in the simplest terms is an organization that is human led but agent operated. This means your people set the vision and define success, while AI agents handle a significant share of the execution, working autonomously with oversight across processes." "Mastering [these levers] is the difference between watching the future happen and actively building it." "The market is sending an unequivocal message: the future of financial institutions including insurance, all regulated industry belongs to the agentic enterprise. This is not a distant vision; it is happening right now." ABOUT THE HOST Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet. If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights. And if you're interested in sponsoring the podcast, reach out to the team at hello@alchemycrew.ventures  

What if you didn't have to hit burnout before permitting yourself to change? How might your life look if you learned to slow down without feeling guilty? What would a […] The post How to Let Go of Productivity Guilt with Lauren Ruth Martin | POP 1342 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

In this episode of the HVAC Know It All Business Edition Podcast, co-hosts Gary McCreadie and Furman Haynes of WorkHero talk with Robyn Hass, Founder and Fractional CFO of Mainstreet MEP™ by HVAC Office Solutions and Trade Finance in Ten Podcast, and Fractional MEP CFO/CHRO, FP&A and Change Management Consultant of Robyn Hass Consulting. Robyn shares her journey of building Core Mechanical, a company that successfully scaled and was eventually sold to private equity. She discusses the importance of focus in business, financial systems, and the strategies behind scaling operations, particularly for those starting small in the HVAC industry. She offers invaluable insights on niche selection, managing overhead, and the systems and tools that were crucial for her company's success. Robyn also talks about how to support solo business owners and the challenges they face in managing their businesses effectively.    Expect to Learn: - Why focus is key when scaling your business and how choosing a niche helped Robyn's company grow. - The importance of financial systems and why investing in software like QuickBooks and field management tools early on can save you headaches later. - How to manage cash flow effectively and the overhead challenges that come with scaling. - Why it's crucial to train your technicians properly and capture all job data from day one. - Robyn's advice for solo entrepreneurs, why you don't always have to grow to be successful and how to partner with others. - The best ways to ensure financial health and how understanding your net margin is more important than EBITDA. - Robyn's new offerings for business owners, including resources, boot camps, and reporting tools to help scale more efficiently.   Timestamps: [00:00] - Introduction [02:05] - Starting Core Mechanical [04:04] - Importance of Focus in the Early Stages [05:20] - The Risk of Spreading Thin [07:29] - Challenges for Small Business Owners Doing Everything [08:29] - Setting Up Systems in the Early Days [10:08] - The Need for Proper Accounting and Software [12:50] - When to Hire and the Cash Flow Challenge [13:18] - Managing Cash Flow [14:23] - The Owner's Role in Scaling [15:51] - True Profit Margins and EBITDA [17:23] - The Difference Between EBITDA and Net Profit [19:24] - Setting Owner Salaries and Business Growth [21:20] - Thoughts on Cash Payments   Follow Robyn Hass: LinkedIn: https://www.linkedin.com/in/jrobynh/ Company LinkedIn: https://www.linkedin.com/company/mainstreet-mep Company Website: https://myhvacoffice.com/   Follow Gary McCreadie: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/ Website: https://www.hvacknowitall.com Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/   Follow Furman Haynes on: LinkedIn: https://www.linkedin.com/in/Furmanhaynes/ WorkHero: https://www.linkedin.com/company/workherohvac/ Instagram: https://www.instagram.com/hvacknowitall1/  

The NFL never sleeps — and neither do we. On this episode, Rob Pizzola and George Tsilfidis break down the 10 biggest storylines we're watching as the season approaches From the George Pickens sweepstakes and where “Mad Maxx” could land, to Kenneth Walker III cashing in and the latest on Patrick Mahomes' Week 1 status, we've got it covered. #NFL #SportsBetting #football

Feeling the nudge to write a book—but the questions, distractions, and doubts keep pushing it further down the list?In today's encouraging and clarifying conversation, I'm joined by Dalene Bickel, founder of Lasting Legacies Publishing, host of the Ink and Impact podcast, and a trusted guide for Christian authors navigating both calling and craft.We talk about:Why every business owner should consider writing a book—and the authority and longevity it createsHow to evaluate self-publishing vs. traditional publishing through a stewardship lensThe real distractions that keep women from writing—external pressure and internal fearDalene reminds us that writing a book is not a quick project, but a 12–18 month journey—which is exactly why knowing your why matters. When you don't write the book God placed on your heart, you miss opportunities to serve and bless others. But when you do, clarity deepens, trust grows, and your message becomes a lasting legacy that continues working long after you do.If you've been wondering whether your story matters—or which publishing path fits your book, brand, and bottom line—this conversation will help you move forward with wisdom and confidence that you can feel to your core.

Eric Anderson, partner at VC firm Scale, talks about why coding agents changed software forever and why the AI bubble can't be avoided. Eric worked on Spot Instances at AWS and data products at Google before becoming a VC. He explains how companies can still compete against Anthropic and OpenAI by staying laser-focused instead of fighting on every front.Corey and Eric discuss why AWS didn't kill all startups even when they launched competing products, why the AI bubble can't be avoided when companies go from $1 billion to $7 billion in revenue in one year, and why the best AI products don't scream “AI” everywhere in their marketing.Show Highlights:(02:30) Building Spot Instances at AWS(07:41) Why Coding Agents Changed Everything(10:35) Agents Doing Code Review Now(13:53) Competing with Frontier Labs(17:05) Why AWS Didn't Kill All Startups(19:01) Finding the Right Front to Fight On(22:20) Why the Bubble Is Inevitable(23:36) AI Pricing Will Eventually Crash(26:33) Honeycomb's AI Done Right(28:04) Where to Find EricLinks: Scale: https://www.scalevp.com/Eric on LinkedIn: https://www.linkedin.com/in/ericmand/Sponsored by: duckbillhq.com

“You'd be surprised by some of the people coming to us who are working multiple jobs and are still really struggling.” Pam Brier, CEO, The Action Center

In this episode, Nicole Fiore shares her journey in real estate, discussing the importance of education, the necessity of building systems for growth, and how she and her husband created solutions to help other investors streamline their processes. Nicole emphasizes the value of community and support in the real estate industry, highlighting her experiences from starting out to scaling their business across Canada.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

You built the company by thinking fast.Now it's bigger.Twenty people. Thirteen countries.But growth adds complexity. Complexity creates gaps. Gaps create pressure. Pressure either becomes fuel or failure.Rob te Braake built and exited multiple companies. Now he leads a global team helping 7- and 8-figure founders turn messy books into clear, decision-ready dashboards.He knows how numbers scale. In this episode, he asks the harder question:What if the real bottleneck isn't skill… But the way you're thinking about it?INSIDE THE EPISODE·       Why your words stop landing the same as your team grows·       The cycle that turns smart delegation into more pressure·       The belief that says, “That's not my thing,” and why it costs you·       How changing your thinking removes the bottleneck instead of adding more forceWHO THIS IS FOR·       Founders whose team is bigger, but clarity feels smaller·       Operators and execs who feel pressure rising at every level·       Leaders who delegate the message but still own the result·       High performers who've quietly thought, “I'm just not built for that” GUEST LINKSLinkedIn: https://www.linkedin.com/in/rob-te-braake/CFO Insights Newsletter: https://www.linkedin.com/newsletters/7366383292553609218/ Website: https://www.financeinsightmatters.com/ WHAT TO DO NEXT• Share this with the founder who keeps adding pressure every level. Ask them this: “What part have you decided is not yours?” They will not forget that question.• Connect with Dr. Yishai on LinkedIn: https://www.linkedin.com/in/dryishai/• Book your free Ceiling Break Session on his LinkedIn page to get the shift yourself. ABOUT THE PODCAST You were built for speed.But right now you feel slower than you look on paper.Most founders try to outwork that slow-down.It only burns them out.Your mind is the only machine your company doesn't upgrade.So leaders keep pushing against the wrong thing.Hosted by doctor of psychology and executive coach Dr Yishai Barkhordari. DISCLAIMER This content is for informational purposes only and does not replace medical, psychological, legal, or financial advice. It is not therapy, clinical advice, or coaching guidance. All examples and stories are illustrative. Some examples or stories are composites. Results vary based on personal effort, context, and market conditions.Always consult qualified professionals before making decisions that impact your business, health, or well-being. © 2026 Yishai Barkhordari. All rights reserved.

How do you know whether a clinician truly aligns with your practice's culture and values? What would change if you hired with long-term growth in mind? Why is a conversation […] The post Hiring Your Ideal Clinician: The IDEAL Framework for Long-Term Growth | GP 314 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How to Scale Faster with B2B Brand Strategy Here's a common scenario in B2B marketing: you launch campaigns, hit the deadlines, and fill the pipeline, but the results feel disconnected from your long-term goals. Internal messaging discussions resurface, campaigns feel shallow and reactive, and when you ask people what your brand stands for, you get 50 different answers. This inconsistent approach creates friction and impedes scalable growth. So what can B2B marketers do when their tactical execution is outpacing their brand strategy, and how to do you realign for lasting impact? That's why we're talking to JoAnne Gritter (COO, ddm marketing + communications), who shares her expertise and actionable insights on how to scale faster with B2B brand strategy. During our conversation, JoAnne underscored why a foundational strategy is crucial for building credibility and trust in competitive markets. She also discussed the role of AI in marketing, commenting that while it can support with idea generation and research, it shouldn't replace direct communication with customers and employees. JoAnne shared some common pitfalls such as messaging misalignment and inconsistent branding, which can lead to distrust and reduced credibility, She explained the importance of having a cohesive brand strategy that aligns values, messaging, and customer experiences across all company touchpoints through proactive brand management. https://youtu.be/_Alwkinhw-g Topics discussed in episode: [02:36] The “Soul vs. Body” framework: Why marketing is just the body in action, while brand strategy is the soul that provides direction and values.  [06:51] Red flags that your marketing has outpaced your strategy: When content feels fragmented and sales teams are telling completely different stories.  [08:52] Defining true brand strategy: Moving beyond logos and colors to include deep research, stakeholder analysis, and internal alignment.  [14:41] The critical differences between a brand refresh (auditing existing assets), a complete revamp (starting from scratch), and branding during a merger.  [24:10] Actionable steps you can take to realign your brand: – Audit your customer journey – Define messaging pillars – Ensure HR and onboarding match the brand promise  [29:37] Why “data-only” marketing fails: The importance of human emotion and psychology that performance data often misses.  Companies and links mentioned: JoAnne Gritter on LinkedIn  ddm marketing + communications  Transcript JoAnne Gritter, Christian Klepp JoAnne Gritter  00:00 AI can be used as a tool. It should not replace thinking and actually talking to your customers and your employees and your sales team. So you can use AI as a crutch to to like, ask it for ideas, idea generation. You can use it for deep research on your on your audience, and stuff like that. But nothing replaces the gold standard of talking to people. I see this in messaging misalignment or content misalignment. If content feels like it’s been written by four different people or completely different companies, that’s a red flag. Christian Klepp  00:37 This is a common scenario for B2B Marketers. You launch campaigns, hit the deadlines and fill the pipeline. It all looks great on paper, but something is still off internal messaging discussions resurface. Campaigns feel shallow and reactive, and when you ask people what the brand stands for, you get 50 different answers. So what can B2B Marketers do when their marketing is outpacing their brand strategy? Welcome to this episode of the B2B Marketers in the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to JoAnne Gritter, who will be answering this question. She’s a member of the leadership team at DDM Marketing Communications that provides integrated marketing solutions to drive business success. Tune in to find out more about what this B2B Marketers Mission is and here we go. JoAnne Gritter, welcome to the show. JoAnne Gritter  01:25 Hi Christian. Happy to be here. Christian Klepp  01:27 We you know, we had such a wonderful, like, pre-interview conversation. I almost feel like we’re neighbors or something, and something to that extent. But I’m, I’m really, like, happy to have you on the show, and I’m really looking forward to this conversation, because this topic is, I’m a little bit biased because I am in the branding space, so it’s a bit near and dear to my heart, but it’s also something that’s extremely important, because you’ll agree. I mean, you, I know you’ll agree because you wrote an article about it. JoAnne Gritter  01:54 Yeah Christian Klepp  01:55 It’s something that marketing teams tend to overlook. And good, goodness gracious me, I’m gonna, like, stop keeping people in suspense. We’ll just jump right in all right. JoAnne Gritter  02:04 Okay Christian Klepp  02:04 So JoAnne, you’re on a mission to provide integrated marketing solutions that drive B2B business success. So for this conversation, let’s focus on this topic, how brand strategy helps B2B organizations to realign for long term growth. So I’m going to kick off this conversation with the following question. In our previous conversation, our previous discussion, you talked about how marketing without a brand is a strategy without a soul. Could you please explain what you meant by that? JoAnne Gritter  02:36 So I just made the comparison kind of to the whole human, as in, like the brand is your soul, meaning like your values, what drives you, why you’re here, what differentiates you, what makes you different than the person standing next to you, whereas, like marketing is your body in action, or action in general, where you hopefully, if you if you’re a trustworthy person, what is, what are your values internally are matching your actions externally? And that is often where we see a divergent in companies, because they don’t think about those as like two sides of the same coin. It is really important that you make sure that you know the direction that you’re going as a company and what you stand for and who you’re there to support or serve, and what markets you’re there to do, and like your whole company, everybody that’s part of interfacing with customers understands that and is and is speaking the same language. Christian Klepp  03:37 Yeah, no, absolutely. And I suppose the the follow up question to that is like, where do you see a lot of, like, marketing teams go wrong. Because, like, you know, more often than not, a lot of teams are like, Okay, we’ve we’ve implemented the campaigns check. We’re generating results and driving pipeline or filling the pipeline, rather check. So where does it all go wrong? JoAnne Gritter  04:00 If you are not paying attention to your branding, you can have a lot of activity without a lot of traction. So or you can have a lot of different messages going out that seem not cohesive or fragmented. And so you can or more examples you can have, like your sales folks going out and telling different stories about about what your company stands for and what you do and how you’re different, that creates a lot of waste, because then you’re continuously trying to get more activity and more campaigns going more sales people out there, because you’re not getting the quality leads that you need, because nobody really knows what you stand for. Everybody says it a little bit differently, and that goes for customer service too. Branding. People think about branding as a marketing problem, or a marketing, you know, teams problem. But if, let’s say part of your brand is your brand identity or values is to put the customer. First, if you don’t really solidify that from your sales team and your customer support team, then there would be a mismatch there, right then you’re just putting out into the world that customers first, but that doesn’t match up with what the customer is experiencing. Christian Klepp  05:16 Yeah, there’s certainly some kind of misalignment there, and you touched on it, like, briefly. It’s interesting to me, like, even in my own experience, one of the telltale signs of that is when you ask people within the organization, well, what makes you different? And you get 50 different answers, and some of them are similar, and some of them are completely, like, different. And it’s like, okay, yep, okay, I see where this is going, or to your to your other point, when sales teams are having those discovery calls, and you listen back to some of those recordings, which I hope you marketing people out there are doing, and you listen to the way that the sales deal with objections, and maybe the procurement team or people like, you know, on the prospect side, they’re probably not phrasing it exactly the way I’m going to say it right now, but like, but they probably are asking something to the effect of, okay, what makes you different from vendor B, C and D, right? What is different about your solution? Like, why are you charging this guy? Why are your rates like, this high. JoAnne Gritter  05:16 Right. Absolutely. And if they have different answers, or if you go and you listen in on four different sales calls and they’re all a little bit different, then that tells you have a branding issue that people don’t fully understand your brand and how you’re different and who you support and serve. Christian Klepp  05:16 Yep, absolutely, absolutely. So you’ve touched on it a little bit, but like, tell us about some more of these. I’m going to call them red flags, right? That signal when marketing has outrun brand strategy. JoAnne Gritter  05:16 Sure, I see this in messaging misalignment or content misalignment. If content feels like it’s been written by four different people or completely different companies, that’s a red flag. If, like we mentioned, your sales team talks about your company completely differently, it’s okay that they put their own little spin on it, as long as you’re still hitting like the purpose of your company, why you’re here, how you serve whatever your target audience or audiences are what your values are. If that’s not coming through in in those different places, then you may have a brand issue, or your training issue, or your brand is not being carried out through the company. So when you have a solid brand, it should be, should be repeated in in like your onboarding process, in HR kind of things, in performance conversations, in obviously, your sales and marketing and your customer service, so that everybody is aligned to that brand, and so that there’s a common message, common theme, because repeatability is is super important. Consistency is super important in marketing. I’m sure a lot of people have heard that it takes multiple multi multiple times of hearing the same message for it to actually resonate, and if they’re hearing multiple different messages, it’s causes confusion and a lack of trust in whatever the company is offering. Christian Klepp  05:16 Yeah, that’s absolutely right. JoAnne, I’ve got a I just thought of another fall off question, and you’ll indulge me here. Um, you know it, I know it. But let’s, let’s clear the air here for a second. Because I’ve been hearing this like, and I’m sure you have as well, in the B2B world, it’s just been thrown around, like, very loosely. Let’s clear the air here. Like, what do you mean by brand strategy, because I’ve heard people, especially at senior level, say, like, Yeah, we don’t need branding. We’ve got a logo and we’ve got a website. We’re good, so maybe just clear the air on that one, please. JoAnne Gritter  05:16 Well, brand strategy is, let’s see, like, I think of strategy in like, four or three different tiers. Like, we have your business strategy, it’s how you win in the marketplace. Then you have your brand strategy, which is positions you in the market and in the minds of your consumers or your customers. And then your marketing strategy is how you take that and communicate it out and you deliver that message in multiple different channels. So if you have marketing running without, without laddering up to that business strategy and and brand strategy, then it’s just, it’s just running and putting stuff out there. So it’s just activity without, without purpose and strategy. So like a brand strategy is so much more than just a lot of people think about it as their logo, their identity suite, whatever, but there should be research that goes into it. They should be stakeholder analysis. They should talk to your customers and kind of understand what they value about about your company compared to another company. So then, using. Their language in some of your brand messaging is super helpful. So if you have like, customers that say, you know, like, I just love working with, you know, Company X, Y and Z, because the people are great. They’re super responsive. They they get me what I need, etc. Like, using some of that as part of your brand is going to be really important. So like, a strategy may may include, like, the focus, the brand, promise your your core values can be part of that. The naming can be part of that. Obviously, the the design part that a lot of folks actually think about and listen or think about and recall would be, like the visual identity that also needs to be consistent, from your logo to your fonts to your colors, and then like, multiple touch points on that, like, again, like repeating that consistency from like the stationary, the collateral, the assets, all that stuff, but then also making sure that the messaging and the voice carries throughout your company, past past your your marketing team, past your sales team. Christian Klepp  05:16 Yeah, that’s absolutely right. I mean, I like to tell people that all of these things that you mentioned, especially the visual aspect, the the sexy part of it, right, like the the visual identity, the logo, the web design and all that. It’s the end result. It’s one of the outcomes of right branding, right? JoAnne Gritter  05:16 That doesn’t come out of a vacuum, right? You don’t show a designer that’s like, I’m super excited about the color red, so we’re gonna do it’s what do our customers, current customers, feel about us, and what do we want our prospective customers to feel about us? And then there’s a lot of strategy behind that. Christian Klepp  05:16 That’s right, that’s right. I’m gonna move on to the topic of key pitfalls to avoid. So what are some of these key pitfalls that B2B Marketing Teams should avoid, and what should they do instead? JoAnne Gritter  05:16 So pitfalls that I see is companies teams that get really excited about certain trends. I’m just going to pick on Tiktok. There’s time and a place for Tiktok, but like, for B2B, they’re like, oh, man, everybody’s on Tiktok, or this latest, you know, social media platform, channel, we really got to get on there. It’s or we got to use AI in some specific way without, like, thinking about the strategy behind that and just like going forward, because you know that that’s the hottest trend right now. So always make sure it ladders up to where your customers are and what you want them to think about you. If you’re a B2B company, it’s likely that your customers are more on LinkedIn than they are on Tiktok. That’s just an example. I can’t say that across the board, but like picking picking things that are always centered on on your customer and your brand are super important. So that’s a pitfall, and then what to do about it? Also treating the brand as a one time exercise, like set it and forget it, kind of thing. A lot of people are just like, Okay, we did the brand. We got a great logo, we got stationery, we even got PowerPoints that are branded and then never think about it again, except for, like, just the, you know, the colors and the logo on all of your media assets, right? So, but the brand is so much more than that. The brand is so much about, like, how you want them to feel, what the differentiators are, what makes you different, what you deliver and like, how you talk about it, how you position yourself. So like, every bit, every asset that goes out the door, should be aligned to that there should be almost a hierarchy. Christian Klepp  05:16 Yeah, no, exactly, exactly. And I’m gonna throw another follow up question at you, only because I know you can handle you can handle it. You probably hear this a lot, and you hear this a lot, most likely also from marketing teams that perhaps don’t have as much experience in the branding space as you do, and they say things like, JoAnne, you know, we’re looking at our company, and we feel that, you know, the overall look and feel and the direction, it’s not really in line with what we aspire to be. So we’re looking for a revamp. And then, and then, as the conversation progresses, they say, Oh, actually, we want maybe, maybe just a refresh, right? And then you hear another prospect say, Well, you know, we just merged the two companies. So like, what do we do there? So maybe just, just to, again, clear the air, so people don’t throw around these terms so recklessly, what actually is the difference between a brand refresh, a brand revamp, and branding as a result of a merger, Speaker 1  06:02 like a brand like from scratch, is going to take a lot of different kind of research efforts than like a brand refresh. Like, if you’re doing a brand refresh, then you’re looking at assets that already exist, you know, and and you’re looking at reasons why they might change or are no longer working. So you’re doing more. Of an audit kind of thing, like, what’s different now than it was 20 years ago when we created this brand, and where are we going? Their new leadership? Are they focused on different parts of this like even even DDM, the marketing agency that I work with or that I work for. We, every once in a while, look at our brand, and not just the visuals, but like the things that make us unique. And we say, hey, those are still unique, but we’re talking about them slightly differently now. So we need to take a look at that and change the messaging a little bit. We’re heading in a slightly different direction lately with our creative so let’s, let’s make sure that we’re still in line, so that everything, everything matches. And if they see us on Instagram versus if they see us on LinkedIn or on our website, that it still looks like ABM, you know, and then a merger is slightly different, because you’re putting together two brands, and a lot of times they’re creating a new brand from that, or they might keep one of the brands and then just bring another like, you know, Company X is now a, you know, Company Y brand. And there might be, like a sub. There’s all kinds of different ways hierarchies of brands in that kind of scenario. But more recent one that we did, they created a new brand, which was a combination of the two names, and they completely they went through the whole exercise with the new leadership team. So it’s more similar to like starting from scratch, but also taking bits and pieces that they want to keep from both brands and what’s working. So you kind of look at what clients from both brands like about those brands, and make sure that you keep those and you preserve those, and make sure that it’s it’s heading in the direction that the company wants to go a lot of discovery and research and questions, Christian Klepp  06:16 Absolutely, absolutely. And I love that you keep bringing that up, though, because that is, again, one of these components that people tend to overlook, that this comes with a lot of research. It’s not, as you said, it’s not okay. Here’s the brief. Graphic designers or design team have at it. JoAnne Gritter  17:07 Right? Christian Klepp  17:07 Come up with something, something else, great, right? Yeah, my favorite briefs are always the ones that said we want something modern, clean, yet traditional and exciting. It’s like, JoAnne Gritter  17:17 Oh yes, creative. Make it creative, splashy mean to you? Christian Klepp  17:25 Yeah, yeah, open to interpretation, I suppose. Why do you believe that inconsistent messaging and internal misalignment cost organizations credibility and dollars? And you did touch on it earlier on the conversation. JoAnne Gritter  17:41 It’s a misalignment of what you say versus what you do. If you have on your website that you are there to serve X population and that you are like your mission and purpose in in this world is to support that population in in achieving whatever goal, whatever needs that that population needs, but then that customer or population that comes and interacts with your brand does not get that from the people or get that from their experience with your product. Then then that’s a misalignment, and that creates, you know, instant distrust, like you are not following through on, on what your brand promise was, or if you have multiple people saying they’re promising different things and they don’t get that, that’s a lack of trust. Christian Klepp  18:27 I’m kind of slightly grinning here, although I know that anyone who’s been in this situation probably will not see any humor in it, but like, I’m just thinking about anyone that’s experienced a flight delay, JoAnne Gritter  18:37 right, Christian Klepp  18:39 or been trapped at the airport, and whichever airline it is you’re flying with, and you have to deal with ground staff that are either unprofessional and rude or you just have zero transparency. And I’m sure, like, I’ve certainly gone through it like I’ve experienced a 10, 12 hour flight delay, right where I was at the airport until like, one or two in the morning, and then they finally come and say, well, the plane’s not coming. JoAnne Gritter  19:04 Yeah, that really rocks the brand reputation. I also see that in health care a lot, which, God bless everybody in health care, it’s hard, but like, if all those services are disjointed and the scheduling gives you a different feeling than the doctor gives and trying to do things online, it doesn’t match what your experience is in person. People don’t want to go to that provider anymore. You know, they’re like, this is confusing. I just want help. Just want to get what you’re promising. Christian Klepp  19:35 It’s a very for lack of a description of fragmented ecosystem. JoAnne Gritter  19:39 Yeah, absolutely. And that’s a bigger issue than we can solve here, but Christian Klepp  19:43 Yeah, no amount of branding is going to fix that. JoAnne Gritter  19:47 You got to follow through on it. Christian Klepp  19:49 That’s absolutely right. That’s absolutely right. Talk to us about how aligning, and you’ve touched on it briefly, how aligning soul and action will help to build. Trust, loyalty and resilience and please provide examples where relevant. JoAnne Gritter  20:04 Let me think of an example. We work with a very large medical device manufacturer, and we’ve worked with them for 15, probably close to 20 years now. And so 15 years ago, they were very product centric. They also grow by acquisition. So they have, like several different companies that came in under this master global brand. And even though they have the same logo, they still had their own kind of visual identity. They all talked about their stuff differently. And as a result of that, in those different teams, the customers were getting wildly different experiences from this company, even though they were all under the same master company. So they rebranded. We helped them rebrand seven years ago, maybe, and this is a global organization where they brought all their business units under the same brand. They have a very strict, robust brand now. And I’m not saying that everybody needs 100 page brand guidelines. They don’t, but, like they they went all in on branding, and they make all their new employees do their brand training. It’s worked in through their onboarding. It’s worked in through their like, performance conversations, and they have just really exploded and created this, this amazing reputation as a leader. Christian Klepp  21:25 I’m sorry you’re talking about, you’re talking about real branding, then JoAnne Gritter  21:27 Real branding. Yes, they are now a leader in their industry. I mean, they were big before, but they have just really exploded in the last seven years since rebranding, and it’s been really helpful for them, because now they still grow by acquisition, but they bring in a new company, and they know what the process is to get them on board, not just from a visual identity, like rebranding all the collateral, like the sales enablement and stuff like that, but bringing the internal teams up to speed about like, what what we stand for, what we hire, like, what kind of values we Look for, so that every customer gets the same experience Christian Klepp  22:04 from your experience. How did that exercise of helping them to re brand and take all of this because, you know, there’s that situation of taking all the business units and putting them under one roof, so to speak. How did that exercise help to improve them as an organization. JoAnne Gritter  22:22 It’s been a long time, like in multiple phases. So it improves their organization. It creates a lot of clarity for them. So they’re not like redoing each other’s work, and they’re not all creating the same or they’re they’re not all creating from scratch anymore. They have a they have a similar starting point on, like, the different messaging pillars that they need to hit, even for just their products, you know. So this goes into product messaging and product launch. So like, if they are medical device, they are they want to sell, you know, knee replacements or or stuff along those lines, they know that they need to hit on a couple core values, and they need to make sure that they are targeting the same audience, and that they need to make sure that they that what they’re saying out there aligns with the master brand. Of course, there’s they still need to do the differentiators on the product level, but they also have the full brand that that supports it. So it’s just a higher level like reputation. I like to, I like to compare like branding to your reputation. So that goes along with every product that they bring in. Christian Klepp  23:32 Yeah, no, absolutely, absolutely. Okay, we get to the part in the conversation. We’re talking about actionable tips. And you’ve, you’ve actually given us quite a bit already, but if we were to summarize it, okay, JoAnne, like, if there was somebody out if there was somebody out there that was listening to this conversation, and they were listening to what you were saying, and they were like, oh my goodness, this is exactly what we’re going through right now, right? I mean, besides contacting you, right, what are like three to five things that you would recommend they do right now to realign for long term growth using brand strategy, JoAnne Gritter  24:10 I would take a look at what brand strategy you already have, if you have one otherwise kind of creating at least the bones of that. Like, what are our values? What are we focused on? What is our purpose here and mission? And then, like, what are messaging pillars or groups that align with those values? And then once you have those making sure that you have a succinct narrative or story, or even, like an elevator pitch, that everybody is aligned on. Having that is kind of a simple, hopefully a simple thing for you to figure out and align on, and then auditing the customer journey for those promises and values. So like, if you have a customer journey, they’re going from, you know, awareness of you. Or a problem to consideration between you and your company, and, you know, multiple other companies, and then you’re they’re making a decision, then they’re purchasing, then they’re hopefully your customer experience, and your delivery teams are delivering on those promises, and then you’re creating loyalty. So that’s the customer journey. So of these phases are, they are the customers still experiencing the brand that you want them to experience. So that’s like a little audit that you can do. And then from there, also making sure that all of your content that’s out there, from your like your brochures, your website, your sales enablement kind of stuff, making sure that that’s still aligned to the brand and the message that that you want it to and then making sure that, of course, throughout the company, in your like, HR documentation, you’re, I’ve said onboarding a million times, but like, making sure that everybody that’s coming into your organization understands who you are and who you who you serve, and why? Christian Klepp  26:01 Absolutely, absolutely. And that’s a really good list. And I have to ask you this question, because you know, at the time of the recording, we’re at the end of 2025, and you did bring up AI, so I’m going to bring it up again. How, how has in your experience, from what you’re seeing out there, how has AI impacted brand strategy and all the work that comes along with that. JoAnne Gritter  26:24 Well, that’s a loaded question, right? So as far as brand strategy, I kind of see it. AI can be used as a tool. It should not replace thinking and actually talking to your customers and your employees and your sales team. So you can use AI as a crutch to to, like, ask it for ideas, idea generation. You can use it for deep research on your on your audience, and stuff like that. But nothing replaces the gold standard of talking to people. So like, the the best resources from that research perspective are your customers, or your prospective customers and your sales team, if you can’t get to those customers, will often hear those like, you know, positive and negatives about your products and services. So getting to those and aligning on stakeholders, AI can be used as you know, you can use it to help think of ideas for like, let me think if you were thinking of like values, like core values, like in and messaging pillars, you can say, hey, you know, I really want it to be something along these lines. We’re circling around on like, exactly right the what the right way to phrase this is. And it can give you 50 different ideas, and you can cross out 45 of them and then land on like the top five that you communicate with your team. Don’t ever take it for rate for like per vatum, sorry, exactly as chat GPT gives you, Christian Klepp  27:55 at face value. JoAnne Gritter  27:57 Thank you. I see that that is a lot harder for early career individuals because they don’t have that discernment yet. So they, they will, they will use it as a crutch, and then, like, oftentimes not have that same kind of editing expertise to see what actually works and what doesn’t. So like pairing AI as a tool with with human intelligence and empathy, for sure, Christian Klepp  28:23 Absolutely, absolutely. I mean, at least in from my observation, and this is where I think AI really falls flat, especially when you’re coming up with the verbal expression component of brand strategy. AI doesn’t really have any soul or character, like everything, it turns out, is very, for lack of a better description, lifeless, so, and that’s where the human element, or to your point, the human intervention, can then come into play, because then you can inject that story, you can inject that human emotion, which also is a very crucial component in B2B, right? As much as people like to say, oh, B2B is all factual, right? And I would, I would disagree with that, JoAnne Gritter  29:06 yeah, it’s, it’s quality over quantity. Now, you know people, people can spot, can spot the AI generated content, and there can be a whole bunch of it, and that can help you in a variety of ways. But if it’s not actually, if it doesn’t sound human speaking or human human sounding, then, then people reject it and they don’t trust it as much. Christian Klepp  29:28 Okay, get up on your soapbox a status quo that you passionately disagree with, and why? JoAnne Gritter  29:37 I passionately disagree with data only marketing. So the big push for data driven marketing, I am, I am on board with that at face value, but it still doesn’t tell the whole story, because you can still look at data from, let’s say you did like a. Um, a focus group about about what customers want from a like a beverage or something. I’m thinking of Coca Cola, and they and they say that they they want it to be healthy. They want it to be low sugar. They want it to taste amazing. They want it to make them, you know, feel great, and stuff like that that does not you’re gonna try to create like this Frankenstein kind of soda instead, instead of recognizing that, like, there’s more psychology to this. Like a Coca Cola has, like, a whole traditional, like branding kind of way that, or traditional and emotional way that they make people feel, and that doesn’t show up in the data, necessarily. That doesn’t show up in the performance data. You know that that is a totally different kind of research too. Christian Klepp  30:51 Yeah, yeah, JoAnne Gritter  30:55 You know, that’s performance, marketing and branding. Christian Klepp  30:58 I totally agree. I totally agree that, as much as there is a big camp out there that says the future is data driven now when it comes to B2B Marketing, and I’m like, Yeah, JoAnne Gritter  31:11 humans are tricky. Christian Klepp  31:13 We’re not robots. Absolutely, absolutely, okay, here comes the bonus question. So Rumor has it that you like to draw. JoAnne Gritter  31:23  I do. Christian Klepp  31:24 Yes, and from one enthusiastic sketcher to another, I thought, I thought deep and hard about this question. Tell us about one of the most well exciting, yes, but more importantly, one of the most challenging works that you’ve created to date. So what was the theme and subject? What made it so challenging to draw, and what did you learn from that experience when you when you completed it? JoAnne Gritter  31:50 I really like to find, like, kind of micro moments I have. I have three children at home, and I like to take pictures, or, like, capture, like small moments of, like one of them snuggling the cat, or like holding hands or doing something unexpected. And in, like, not a macro view, but in a micro view of like, the different connections that people have. And then, usually, I’ll take a picture, and then I will sketch those out after they go to sleep and stuff like that. And that’s just kind of my own personal way to, I don’t know it’s it’s therapeutic. It’s a way to see, see the beauty in the world, you know, and to slow down in the moment. Christian Klepp  32:37 100%. I like to call it Balsam for the soul. JoAnne Gritter  32:40 Yeah, Christian Klepp  32:40 all right, I don’t know about you, but like, I like to sketch in the in this very room where we’re doing the recording, and I usually play classical music. So like, show pen, so something like, with with piano. Like, no opera, because that can get a bit too dramatic. JoAnne Gritter  32:59 I like classical too, when, when I’m focused at classical music, and I also like binaural beats, or it’s more like meditation kind of music. So kind of zone, zone into the moment, instead of all the crazy thoughts that go through your head and all the things you have to do. Christian Klepp  33:17 Very nice, very nice. One of the things I learned about drawing is pretty much like certain aspects of our professional work, you know, like marketing and branding. It starts with a line, and then you just keep adding the layers, right? And it’s almost the same like when you’re implementing a campaign, you know, some especially nowadays, right? You try to start small first, and do a lot of testing to see if it works. And you scale from there. And I like to, I like to think of drawings that way too. You start, you start not by adding the details. You start like, you know, with a lighter pencil. And there’s a certain, there’s a certain way of holding the pencil tool, right, so you have lesser control. And just, it’s just a bit free flowing. And for me personally, it took me a long time to start drawing like that, because I’m like, No, then I don’t have control of the process. But that’s kind of the point, right? Let go of the perfectionism, right? JoAnne Gritter  34:18 You outline it first, and then you start filling in. You know that the shadows and the light marks, and then you slowly bring in the detail. I mean, that you’re totally right, that that is like a marketing or branding strategy. You got to outline it first before you go fully in on any specific detail. Otherwise, you’re you may be way off target. Christian Klepp  34:38 That’s it. That’s it. I mean, JoAnne like I think we just found our next podcast interview topic. But thank you so much for coming on and for sharing your expertise and experience with the listeners. So please a quick introduction to yourself and how people out they can get in touch with you. JoAnne Gritter  34:57 JoAnne Gritter, I’m at DDM Marketing and Communications headquartered in Grand Rapids, Michigan, USA. And I am COO, Vice President of our company. You can get a hold of me at joanneg@teamddm.com or you can just check us out at Teamddm.com Christian Klepp  35:18 Fantastic, fantastic. And we will be sure to like drop all those links in the show notes. So once again, JoAnne, thanks so much for your time. Take care, stay safe and talk to you soon. JoAnne Gritter  35:27 Thanks, Christian. Bye. Christian Klepp  35:29 Bye, for now you.

“You must speak the language. Because that's the only way to tap into local people." - Jon ShukurovWhat happens when an immigrant entrepreneur faces the loss of his brother, his daughters, and nearly his entire business? AsrorJon Shukurov shares his journey from Uzbekistan to becoming Maryland's Small Business Person of the Year. A bizarre pool incident—yes, literally—became the catalyst for his transformation through personal development. "Whatever you have now is because who you are," he heard at rock bottom. That moment changed everything. Jon reveals how consuming personal development content, "cleansing his circle," and focusing on traction over funding built both his cleaning empire and the KLEENUP tech platform. His wisdom on language, ambition, and resilience offers a roadmap for anyone facing life's toughest transitions.AsrorJon Shukurov is a serial entrepreneur, author, and the 2023 SBA Maryland Minority Owned Small Business of the Year. He immigrated from Uzbekistan 21 years ago and founded Interworld Cleaning in 2009, scaling it into an award-winning commercial and residential cleaning company. Jon is co-founder of KLEENUP, a technology-enabled marketplace connecting people with vetted, insured local cleaners. He's the author of The Immigrant's Companion: Making Your American Dream a Reality and focuses on building practical systems and scalable solutions that help many people simultaneously.About The Show: The Life in Transition, hosted by Art Blanchford focuses on making the most of the changes we're given every week. Art has been through hundreds of transitions in his life. Many have been difficult, but all have led to a depth and richness he could never have imagined. On the podcast Art explores how to create more love and joy in life, no matter what transitions we go through. Art is married to his lifelong partner, a proud father of three and a long-time adventurer and global business executive. He is the founder and leader of the Midlife Transition Mastery Community. Learn more about the MLTM Community here: www.lifeintransition.online.In This Episode: (00:00) Opening: From Devastation to Phoenix Rising (01:32) Multiple Life Transitions: The Journey Begins (04:26) Building KLEENUP: The Technology Transition (07:34) Ideas vs. Execution: What Really Matters (11:18) Marketplace Dynamics: Removing the Middleman (21:09) Managing People: Creating Human Connection at Scale (27:23) Rock Bottom: When His Daughters Disappeared (31:51) Changing Circles: The Loneliness of Growth (39:17) The Immigrant's Keys: Language and Ambition (48:51) The One Tool for Navigating Any Transition Like, subscribe, and send us your comments and feedback.Resources:AsrorJon Shukurov LinkedIn: https://www.linkedin.com/in/asrorjonshukurov/Website: ansimpact.comCompany: KLEENUP (peer-to-peer cleaning marketplace)Company: Interworld Cleaning (commercial and residential cleaning)Book: The Immigrant's Companion: Making Your American Dream a Reality (available on Amazon)Award: 2023 Maryland Minority Owned Small Business of the Year (SBA)Email Art BlanchfordLife in Transition WebsiteLife in Transition on IGLife in Transition on FBJoin Our Community: https://www.lifeintransition.online/My new book PURPOSEFUL LIVING is out now. Order it now: https://www.amazon.com/PURPOSEFUL-LIVING-Wisdom-Coming-Complex/dp/1963913922Explore our website https://lifeintransitionpodcast.com/ for more in-depth information and resources, and to download the 8-step guide to mastering mid-life transitions.The views and opinions expressed on the Life In Transition podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Life In Transition Podcast, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2025.

In this episode of the Direct Approach podcast, Justin Serra, CEO of MAKE Wellness, joins Wayne Moorehead to discuss direct selling growth strategy, startup execution and leadership at scale. From pre-launch planning and compensation design to culture and trust, Justin shares how modern network marketing companies can build belief, attract leaders and sustain long-term growth.

Why do experts struggle to scale even when they're highly capable and customers love them?In this episode of The Scalable Expert Podcast, Tara shares the story of a client who could do everything. She solved problems fast. She delivered great results. Her customers were thrilled.And she was exhausted.If you've ever felt like your value comes from how much you can do for your customers, this episode will hit home. Many experts struggle to scale not because they lack skill - but because they're solving too many problems at once.Instead of leading customers down one clear path, they become the one-stop shop.And that's where scaling breaks.In this episode, Tara breaks down:Why being a “jack-of-all-trades” keeps experts stuckThe hidden cost of offering too many servicesWhy hiring doesn't fix the problemThe shift from “How can I help today?” to “Here's the path to your result”How focusing on one consistent problem creates leverageIf experts struggle to scale, it's usually because their business is built around doing everything -not leading one clear solution.This episode continues the conversation from last week and shows you what it actually takes to move from doer to scalable expert.⏱️ Chapters00:00 – Introduction and today's focus00:45 – Meet “Chris”: the expert who can do everything02:03 – Why hiring didn't solve the scaling problem03:00 – When clients value the wrong things04:36 – The crossroads: do everything or lead differently05:00 – The real goal of becoming a scalable expert06:00 – From problem-solver to path-leader07:23 – Identifying the consistent path you already use08:00 – Changing the language changes the relationship09:00 – The cost of starting over with every client10:25 – The danger of shiny projects11:00 – Seeing the path only you can see 11:40 – Take the Scalable Expert Quiz

In this episode of Corporate Finance Explained on FinPod, we examine economies of scale, why growth strengthens some businesses while destroying value for others, and how cost structure ultimately determines whether scale becomes an advantage or a liability.Economies of scale are often treated as a vague benefit of getting bigger, but this episode breaks the concept down to its financial mechanics. We focus on fixed cost leverage, variable cost intensity, and operational leverage to explain why companies like Walmart, Amazon, and Costco become more efficient as they grow, while others struggle despite rapid revenue expansion.Using real-world examples, we show how scale changes unit economics, pricing power, margin resilience, and capital allocation decisions. We also explore the limits of scale and why growth alone does not guarantee profitability when variable costs dominate the business model.In this episode, we cover:What economies of scale actually mean in financial termsHow fixed costs and variable costs shape margin expansionWhy fixed cost leverage lowers unit costs as volume increasesHow purchasing power and logistics scale reinforce competitive advantageWhy Amazon accepted years of losses to build scale-driven efficiencyHow Costco uses scale to support a membership-based profit modelWhy Blue Apron's cost structure prevented profitable scalingThe role of operational leverage in amplifying upside and downside riskHow finance teams evaluate breakeven volumes and capacity utilizationWhy scale must reduce costs faster than complexity increases themThis episode also explains how finance leaders use these concepts in practice. Decisions around investing ahead of demand, expanding capacity, pricing aggressively, or slowing growth all depend on whether scale is improving unit economics or simply increasing exposure.This episode is designed for:Corporate finance professionalsFP&A and strategic finance teamsInvestors and analysts evaluating business modelsLeaders making capital allocation and growth decisions

What happens when therapy meets creativity and social media? Can you allow yourself to show up authentically online without trying to be for everyone? How might rest be just as […] The post A Therapist's Guide to Social Media Marketing with Instagram Influencer Dr. Jenn Hardy | POP 1341 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Ever stepped on the scale and thought, "HOW did I gain 5 pounds overnight?!" In this episode, I'm breaking down exactly what's happening when your weight spikes seemingly out of nowhere. We'll talk about the real difference between fat gain vs. weight gain, why your metabolism may be working against you, and how tracking macros, reverse dieting, and metabolism healing can change everything. If you've been in a fat loss plateau or stuck at 1,200 calories forever… this is the episode that might change the way you see your entire journey.  

What's it really like to buy an existing play café instead of starting from scratch?In this candid conversation, I sit down with Kaylinn from Kay's Play Days — former owner of Monkey Around Play Café and now floor manager at Wise Wonders Children's Museum — to talk through the real behind-the-scenes of purchasing, running, and ultimately closing a play space.Watch on YouTube instead: https://youtu.be/FV7nwc-nBZAShe shares what she wishes she had verified before buying, lessons around finances and leases, and the operational realities that don't always show up in a business plan. We also talk about the personal side of ownership — how the long hours and stress impacted her family — and why stepping into a museum leadership role has given her more balance without leaving the industry she loves.If you're considering buying, selling, or simply questioning whether ownership is right for you, this episode will give you clarity, perspective, and practical lessons you can apply immediately.We Cover:• Buying vs. starting from scratch• Due diligence and financial transparency• Lease and landlord challenges• Hidden operational realities of ownership• Why she'd skip bounce houses next time• Simple ways to empower your team• Creative staffing partnerships• The personal and family impact of ownership• Pivoting into a museum leadership roleConnect with KaylinnFollow @kaysplaydays on TikTok, Instagram, YouTube, and FacebookReady to Open Your Own Play Café?Get the complete step-by-step blueprint inside Play Café Academy + a free month of Play Maker Society.Start here!More Resources:Play Cafe Academy & Play Makers SocietyGetting Started With Your Play Cafe [YouTube Video Playlist]What's Working In The Indoor Play Industry 2025 GuideFund Your Indoor Play Business [Free Training]Indoor Play Courses & 1:1 Consulting WaitlistMichele's InstagramMichele's WebsitePlay Cafe Academy YouTube ChannelETSY Template ShopPrepare Your Indoor Playground For a RecessionPlay Cafe Academy & Play Makers SocietyQuestions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS:Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fDQuestions and Support: Support@michelecaruana.com Simplify and Scale with 50% OFF WellnessLivingActive Campaign Free TrialFree Demo of Aluvii All-In-One POS

Welcome to a brand-new three-part series on The Ops Authority Podcast, where we go behind the scenes with operators from industries that look completely different on the surface but share the same heartbeat: strong operations. In this first episode, I'm sitting down with Thais Saenz, Founder of Saenz Global, to explore the world of roofing contractors. From managing chaotic job sites to leveraging AI for world-class delivery, Thais is proving that operations isn't just about keeping things running. It's about building businesses that scale, teams that thrive, and clients who trust you. Whether you're supporting trades, running your own business, or simply curious about what makes companies work, this conversation will show you how strong operations create stability and success in any industry. For full show notes, check out  www.TheOpsAuthority.com/podcast/297 Stay Connected: Join the Ops Insiders FREE Facebook community! Other Ways to Connect with Me: Facebook Page Instagram

If you've been questioning what “scaling” is supposed to look like for an expert-led business, this conversation will bring a lot of clarity.In this episode of Passionate & Prosperous, I'm joined by my friend, Pia Silva, founder of No BS Mastery, longtime business strategist, and author of Badass Your Brand, with a new book, Scale Solo, coming out soon.Pia has spent more than 15 years helping consultants, coaches, and boutique agencies build highly profitable businesses with small or no teams. She's coached hundreds of business owners, and what she teaches is refreshingly clear, grounded, and practical.In our conversation, we dig into what it actually means to scale as an expert-led business — not the internet version of scaling, but the real decisions behind offers, pricing, confidence, and business models that create sustainable growth.We talk about how to build a business that works because it's designed intentionally — not because you're chasing trends, adding complexity, or following someone else's definition of success.Pia and I both share some behind-the-scenes of our businesses – what it feels like when we're going through an evolution and period of growth, how we've made certain decisions and choices around our offers and what we're creating and the reality of how our businesses often reflect the seasons of our lives.If you're a service-based business owner who wants to grow with clarity, confidence, and ease, this episode is for you.In This Episode, We Talk About:What most people get wrong about scaling service-based businessesHow to design a business model that works with a small or no teamWhy selling outcomes changes both your confidence and your revenueThe role decisive action plays in building authorityHow looking at the right numbers can simplify everythingPia's upcoming book, Scale Solo, breaks down her approach to building a profitable, streamlined business — one that prioritizes expertise, simplicity, and sustainability.After you listen, consider this:What would scaling look like if it were designed around your expertise instead of someone else's rules?Follow Pia on Instagram and listen to the No BS Mastery Podcast. You can also check out Pia's upcoming book Scale Solo.

In this episode, we're joined by Time Management Coach and Author Lori Oberbroeckling to debunk the myth that you have to choose between a thriving career and a present family life. As the author of Secrets of Supermom, Lori reveals how to lead with unshakeable presence by mastering your personal capacity rather than just your calendar.Tune in to learn:Why we often run out of energy long before we run out of time and how to use that knowledge to pace yourself through your many roles.The secrets to scaling your impact across corporate, entrepreneurial, and family life without hitting a state of total depletion.How to identify your personal energy bleeds, blocks, and boosts through a proactive audit so you can work during your peak states.Practical ways to set brave boundaries that protect your joy and implement a morning routine that grounds your entire day.It's time to move from the exhaustion of a reactive yes culture to owning your authority with an intentional leadership style!Free Gift: Energy Focus Planning Starter KitFinally feel motivated again — not because you're forcing it,but because you're working with your natural energy instead of against it!Lori's Giveaway Contribution: Secrets of Supermom BookIf you have searched every motherhood book and all the parenting books, but are ready for one that actually works, look no further. Whether you want to get more done, conquer a big goal, increase your happiness and confidence, or become your very best self, the secrets in this book can help you achieve it. You want to feel like you are serving your family, serving your team, and serving yourself all in the best way you know how. Without guilt. Without apology.Connect with Lori: Website | Podcast | Instagram---Enter the Book Launch Celebration Giveaway!

Ben Hoffman, chief strategy officer and head of consumer products at Fifth Third Bank, joins the show to discuss the bank's acquisition of Comerica and what it signals about the future of super-regional banking. He explains why size alone isn't a strategy, why 2023 was less a "regional bank crisis" than a lesson in concentration risk, and how diversification and discipline shape long-term resilience. Hoffman also weighs in on deposit competition, fraud and scams, regulatory and political uncertainty, and the growing role of AI in banking decisions.

Discover how Nasdaq uses data platforms at a massive scale to power markets and prepare for AI. Angie Ruan, Nasdaq's CTO of Capital Access Platforms, explains how large-scale data systems support market integrity, transparency, and decision-making across public and private markets. She defines what it really means to be AI-ready, how leaders should modernize data platforms, and how market fundamentals help separate real AI value from hype.Key Moments:Why Nasdaq Is More Than a Stock Exchange (06:10): Angie reframes Nasdaq as a global technology company rather than a traditional exchange, explaining how data, platforms, and engineering underpin trust, resilience, and transparency across public and private markets.The Scale of Market Data Powering the Global Financial System (11:15): Angie breaks down the massive scale of Nasdaq's data ecosystem, including hundreds of billions of market messages per day and platforms supporting more than $90 trillion in assets. She explains how data quality and reliability are foundational to market integrity and decision-making.Building a Unified Data Intelligence Platform at Nasdaq (16:35): Angie explains how Nasdaq approaches data architecture, governance, and platform design to create a unified data intelligence layer. She shares why access control, operational efficiency, and data trust matter more than raw data volume when enabling analytics and AI at scale.The AI-Ready Playbook for Data and AI Leaders (19:20): Drawing on her experience across startups and large enterprises, Angie outlines a practical framework for data and AI transformation. She emphasizes cloud adoption, breaking down silos, listening to business needs, and treating platform modernization as both a technical and organizational challenge.Is AI a Bubble? Using Market Data to Separate Hype from Reality (31:00): Angie applies a data-driven lens to the AI bubble debate, examining earnings growth, margins, return on equity, and capital investment. She explains why current financial indicators suggest today's AI moment differs fundamentally from past technology bubbles.Key Quotes:“ The foundation of any data strategy is actually cloud… If you don't put the data or the actual system in the cloud, it's much harder in terms of services and platform, let alone AI.” - Angie Ruan“Data is great, but the more important [thing]... is how we put it all together.” - Angie Ruan“ The world is going to change so fast… Being curious [and] continuing to learn, it is so important.” - Angie RuanMentionsInside the Invitation-Only Stock Market for the WealthyNasdaq eVestment: The Institutional Intelligence Platform Powering $90T+ in DecisionsGuest Bio Angie Ruan is the Chief Technology Officer, Capital Access Platforms at Nasdaq. An award-winning industry leader, Ms. Ruan holds four technical patents and has been instrumental in driving digital transformation across many industries, including enterprise application, e-commerce, payment, and capital markets. She most recently served as Vice President of Engineering at Chime before returning to Nasdaq where she was the Senior Vice President of Global Technology, responsible for overseeing the development of Key Market Technology Products and Corporate Platforms. Prior to joining Nasdaq, Ms. Ruan served as the Global Group Technology Vice President of consumer experiences and platform for American Express, where she was responsible for the digital transformation of American Express web and mobile technology. Before then, she was the Unit CIO for U.S. Consumer and U.S. Small Business, and was also Head of Engineering for Global PayPal Retail and Merchant product lines. As well, she held various executive engineering leadership roles at eBay including building the eBay messaging system, creating the eBay mobile platform, and transforming the DevOps organization.Recognized as one of Silicon Valley's Women of Influence, Ms. Ruan holds an M.S. in Computer Science from the University of California, Santa Barbara, and studied undergraduate in Computer Science at Tsinghua University of China. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

Also on this week's Collecting Weekly, Hot Toys has officially revealed a quarter scale Han Solo, bringing one of Star Wars' most iconic heroes to the massive 1/4 scale format. We break down the likeness, tailoring, accessories, and overall presence, and discuss how this release compares to Hot Toys' previous Han Solo figures and other quarter scale Star Wars entries. Is this the ultimate Han for display-focused collectors? #HotToys #HanSolo #StarWars #QuarterScale #HotToysHanSolo #ANewHope #SixthScaleCollectors #StarWarsCollecting #ActionFigures #CollectingWeekly #CWLive #FigureCollectors #ToyNews

What happens when automation becomes a partner—not a replacement for people? Debates about AI agents in the workplace raise provocative questions about the nature of work and the future of the humans who do that work. In part two of Jason's conversation with the team from Workd, Chris Van Ittersum, CEO and co-founder, and Ryan Carroll, director of development, share real-world value propositions for distributors and their employees. Catch up from here If you missed part one of our fascinating conversation and live demo, now is a great time to review: From CRM Friction to Sales Intelligence: AI Agents in Distribution with Chris Van Ittersum & Ryan Carroll, Workd *** CONNECT WITH JASONLinkedIn CONNECT WITH CHRIS Workd LinkedIn CONNECT WITH RYAN Workd LinkedIn For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios  Special thanks to our sponsors for this episode: Connected Peers, providing virtual communities for wholesale distributors; and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.

FREE RESOURCES & TOOLS:Join my newsletter for weekly job search and career tips you won't find anywhere else: https://www.resumeassassin.com/newsletter/ (Get instant access to my free ATS-friendly resume template)Resume Assassin: www.resumeassassin.com - Professional resume writing services and career coaching to land your dream roleResume Sidekick: www.resumesidekick.io - AI-powered resume optimization tools that help you beat Applicant Tracking SystemsLand Your Dream Job Course: https://academy.resumeassassin.com - My complete step-by-step system including the 2-Hour Job Search method, resume templates, LinkedIn optimization, and interview strategiesCONNECT WITH ME:LinkedIn: www.linkedin.com/in/mary-southernInstagram: @resumeassassinTikTok: @resume_assassin_maryEPISODE TEASER I used to read 50-100 resumes a day at Amazon. Most of them had good metrics, clean formatting, all the "right" stuff. But they still didn't get interviews.Turns out, there are seven specific things recruiters scan for that nobody talks about. Not the obvious stuff!! The hidden signals that separate the "maybe" pile from the "interview immediately" pile.That's what this video is about. Let's get into it.TIMESTAMPS0:00 - Intro: Why your "good" resume isn't getting interviews2:15 - Signal #1: Evidence of decision-making under ambiguity5:30 - Signal #2: The "scope creep" signal8:20 - Signal #3: Recovery stories (not just success stories)11:10 - Signal #4: The velocity indicator13:45 - Signal #5: Collaborative tension navigation16:20 - Signal #6: Scale language18:40 - Signal #7: Self-directed learning evidence21:15 - Recap & next steps

In this episode, I'm joined by Mandy Mooney — author, corporate communicator, and performer — for a wide-ranging conversation about mentorship, career growth, and how to show up authentically in both work and life.   We talk about her path from performing arts to corporate communications, and how those early experiences shaped the way she approaches relationships, leadership, and personal authenticity. That foundation carries through to her current role as VP of Internal Communications, where she focuses on building connections and fostering resilience across teams.   We explore the three pillars of career success Mandy highlights in her book Corporating: Three Ways to Win at Work — relationships, reputation, and resilience — and how they guide her approach to scaling mentorship and helping others grow. Mandy shares practical strategies for balancing professional responsibilities with personal passions, and why embracing technology thoughtfully can enhance, not replace, human connection.   The conversation also touches on parenting, building independence in children, and the lessons she's learned about optimism, preparation, and persistence — both in the workplace and at home.   If you're interested in scaling mentorship, developing your career with intention, or navigating work with authenticity, this episode is for you. And if you want to hear more on these topics, catch Mandy speaking at Snafu Conference 2026 on March 5th. 00:00 Start 02:26 Teaching Self-Belief and Independence Robin notes Mandy has young kids and a diverse career (performing arts → VP of a name-brand company → writing books). Robin asks: "What are the skills that you want your children to develop, to stay resilient in the world and the world of work that they're gonna grow up in?" Emphasis on meta-skills. Mandy's response: Core skills She loves the question, didn't expect it, finds it a "thrilling ride." Observes Robin tends to "put things out there before they exist" (e.g., talking about having children before actually having them). Skill 1: Envisioning possibilities "Envision the end, believe that it will happen and it is much more likely to happen." Teaching children to see limitless possibilities if they believe in them. Skill 2: Independence Examples: brushing their own hair, putting on clothes, asking strangers questions. One daughter in Girl Scouts: learning sales skills by approaching strangers to sell cookies. Independence builds confidence and problem-solving abilities for small and big life challenges. Skill 3: Self-belief / Self-worth Tied to independence. Helps children navigate life and career successfully. Robin asks about teaching self-belief Context: Mandy's kids are 6 and 9 years old (two girls). Mandy's approach to teaching self-belief Combination of: Words Mandy uses when speaking to them. Words encouraged for the children to use about themselves. Example of shifting praise from appearance to effort/creativity: Instead of "You look so pretty today" → "Wow, I love the creativity that you put into your outfit." Reason: "The voice that I use, the words that I choose, they're gonna receive that and internalize it." Corrective, supportive language when children doubt themselves: Example: Child says, "I'm so stupid, I can't figure out this math problem." Mandy responds: "Oh wow. That's something that we can figure out together. And the good news is I know that you are so smart and that you can figure this out, so let's work together to figure it out." Asking reflective questions to understand their inner thoughts: Example: "What's it like to be you? What's it like to be inside your head?" Child's response: "Well, you worry a lot," which Mandy found telling and insightful. Emphasizes coming from a place of curiosity to check in on a child's self-worth and self-identity journey. 04:30 Professional Journey and Role of VP of Internal Comms Robin sets up the question about professional development Notes Mandy has mentored lots of people. Wants to understand: Mandy's role as VP of Internal Communications (what that means). How she supports others professionally. How her own professional growth has been supported. Context: Robin just finished a workshop for professionals on selling themselves, asking for promotions, and stepping forward in their careers. Emphasizes that she doesn't consider herself an expert but learns from conversations with experienced people like Mandy. Mandy explains her role and path Career path has been "a winding road." Did not study internal communications; discovered it later. Finds her job fun, though sometimes stressful: "I often think I might have the most fun job in the world. I mean, it, it can be stressful and it can't, you know, there are days where you wanna bang your head against the wall, but by and large, I love my job. It is so fun." Internal communications responsibility: Translate company strategy into something employees understand and are excited about. Example: Translate business plan for 2026 to 2,800 employees. Team's work includes: Internal emails. PowerPoints for global town halls. Speaking points for leaders. Infusing fun into company culture via intranet stories (culture, customers, innovation). Quick turnaround on timely stories (example: employee running seven marathons on seven continents; story created within 24 hours). Storytelling and theater skills are key: Coaching leaders for presentations: hand gestures, voice projection, camera presence. Mandy notes shared theater background with Robin: "You and I are both thespian, so we come from theater backgrounds." Robin summarizes role Sounds like a mix of HR and sales: supporting employee development while "selling" them on the company. Mandy elaborates on impact and mentorship Loves making a difference in employees' lives by giving information and support. Works closely with HR (Human Resources) to: Provide learning and development opportunities. Give feedback. Help managers improve. Wrote a book to guide navigating internal careers and relationships. Mentorship importance: Mentors help accelerate careers in any organization. Mandy's career journey Started studying apparel merchandising at Indiana University (with Kelley School of Business minor). Shifted from pre-med → theater → journalism → apparel merchandising. Took full advantage of career fairs and recruiter networking at Kelley School of Business. "The way that I've gotten jobs is not through applying online, it's through knowing somebody, through having a relationship." First role at Gap Inc.: rotational Retail Management Training Program (RMP). Some roles enjoyable, some less so; realized she loved the company even if some jobs weren't ideal. Mentor influence: Met Bobby Stillton, president of Gap Foundation, who inspired her with work empowering women and girls. Took a 15-minute conversation with Bobby and got an entry-level communications role. Career growth happened through mentorship, internal networking, and alignment with company she loved. Advice for her daughters (Robin's question) Flash-forward perspective: post-college or early career. How to start a career in corporate / large organizations: Increase "luck surface area" (exposure to opportunities). Network in a savvy way. Ask at the right times. Build influence to get ahead. Mentorship and internal relationships are key, not just applying for jobs online. 12:15 Career Advice and Building Relationships Initial advice: "Well first I would say always call your mom. Ask for advice. I'm right here, honey, anytime." Three keys to success: Relationships Expand your network. "You say yes to everything, especially early in your career." Examples: sit in on meetings, observe special projects, help behind the scenes. Benefits: Increases credibility. Shows people you can do anything. Reputation Build a reputation as confident, qualified, and capable. Online presence: Example: LinkedIn profile—professional, up-to-date, connected to network. Be a sponsor/advocate for your company (school, office, etc.). Monthly posts suggested: team photos, events, showing responsibility and trust. Offline reputation: Deliver results better than expected. "Deliver on the things that you said you were gonna do and do a better job than people expected of you." Resilience Not taught from books—learned through experience. Build resilience through preparation, not "fake it till you make it." Preparation includes: practicing presentations, thinking through narratives, blocking time before/after to collect thoughts and connect with people. "Preparation is my headline … that's part of what creates resilience." Mandy turns the question to Robin: "I wanna ask you too, I mean, Robin, you, you live and breathe this every day too. What do you think are the keys to success?" Robin agrees with preparation as key. Value of service work: Suggests working in service (food, hospitality) teaches humility. "I've never met somebody I think even ever in my life who is super entitled and profoundly ungrateful, who has worked a service job for any length of time." Robin's personal experience with service work: First business: selling pumpkins at Robin's Pumpkin Patch (age 5). Key formative experience: running Robin's Cafe (2016, opened with no restaurant experience, on three weeks' notice). Ran the cafe for 3 years, sold it on Craigslist. Served multiple stakeholders: nonprofit, staff (~15 employees), investors ($40,000 raised from family/friends). Trial by fire: unprepared first days—no full menu, no recipes, huge rush events. Concept of MI Plus: "Everything in its place" as preparation principle. Connecting service experience to corporate storytelling: Current business: Zandr Media (videos, corporate storytelling). Preparation is critical: Know who's where, what will be captured, and what the final asset looks like. Limited fixes in post-production, even with AI tools. Reinforces importance of preparation through repeated experience. Advice for future children / young people: Robin would encourage service jobs for kids for months or a year. Teaches: Sleep management, personal presentation, confidence, energy. "Deciding that I'm going to show up professionally … well … energetically." Emphasizes relentless optimism: positivity is a superpower. Experience shows contrast between being prepared and unprepared—learning from both is crucial. 16:36 The Importance of Service Jobs and Resilience Service jobs as formative experience: Worked as a waitress early in her career (teenager). Describes it as "the hardest job of my life". Challenges included: Remembering orders (memory). Constant multitasking. Dealing with different personalities and attitudes. Maintaining positivity and optimism through long shifts (e.g., nine-hour shifts). Fully agrees with Robin: service jobs teach humility and preparation. Optimism as a superpower: "I totally agree too that optimism is a superpower. I think optimism is my superpower." Writes about this concept in her book. Believes everyone has at least one superpower, and successful careers involve identifying and leaning into that superpower. Robin asks about the book Why did Mandy write the book? Inspiration behind the book? Also wants a deep dive into the writing process for her own interest. Mandy's inspiration and purpose of the book Title: "Corporating: Three Ways to Win At Work" Primary goal: Scale mentorship. Realized as she reached VP level, people wanted career advice. Increased visibility through: Position as VP. Connection with alma mater (Indiana University). Active presence on LinkedIn. Result: Many young professionals seeking mentorship. Challenge: Not sustainable to mentor individually. Solution: Writing a book allows her to scale mentorship without minimizing impact. Secondary goals / personal motivations: Acts as a form of "corporate therapy": Reflects on first 10 years of her career. Acknowledges both successes and stumbles. Helps process trials and tribulations. Provides perspective and gratitude for lessons learned. Fun aspect: as a writer, enjoyed formatting and condensing experiences into a digestible form for readers. Legacy and contribution: "I had something that I could contribute meaningfully to the world … as part of my own legacy … I do wanna leave this world feeling like I contributed something positive. So this is one of my marks."   21:37 Writing a Book and Creative Pursuits Robin asks Mandy about the writing process: "What's writing been like for you? Just the, the process of distilling your thinking into something permanent." Mandy: Writing process and finding the "25th hour" Loves writing: "I love writing, so the writing has been first and foremost fun." Where she wrote the book: Mostly from the passenger seat of her car. She's a working mom and didn't have traditional writing time. Advice from mentor Gary Magenta: "Mandy, you're gonna have to find the 25th hour." She found that "25th hour" in her car. Practical examples: During birthday party drop-offs: "Oh good. It's a drop off party. Bye. Bye, honey. See you in two hours. I'll be in the driveway. In my car. If you need anything, please don't need anything." Would write for 1.5–2 hours. During Girl Scouts, swim, any activity. On airplanes: Finished the book on an eight-hour flight back from Germany. It was her 40th birthday (June 28). "Okay, I did it." Realization moment: "You chip away at it enough that you realize, oh, I have a book." Robin: On parents and prioritization Parents told him: "When you have kids, you just find a way." Children create: Stricter prioritization. A necessary forcing function. Mandy's self-reflection: "I believe that I am an inherently lazy person, to be totally honest with you." But she's driven by deadlines and deliverables. Kids eliminate "lazy days": No more slow Saturdays watching Netflix. "They get up. You get up, you have to feed these people like there's a human relying on you." Motherhood forces motivation: "My inherent laziness has been completely wiped away the past nine years." Writing happened in small windows of time. Importance of creative outlet: Having something for yourself fuels the rest of life. Examples: writing, crocheting, quilting, music. Creativity energizes other areas of life. Robin mentions The 4-Hour Workweek by Tim Ferriss. Advice from that book: Have something outside your day job that fuels you. For Robin: Physical practice (gym, handstands, gymnastics, ballet, capoeira, surfing). It's a place to: Celebrate. Feel progress. Win, even if work is struggling. Example: If tickets aren't selling. If newsletter flops. If client relationships are hard. Physical training becomes the "anchor win." Mandy's writing took over two years. Why? She got distracted writing a musical version of the book. There is now: "Corporating: The Book" "Corporating: The Musical" Three songs produced online. Collaboration with composer Eric Chaney. Inspiration from book: Time, Talent, Energy (recommended by former boss Sarah Miran). Concept: we have limited time, talent, and energy. Advice: Follow your energy when possible. If you're flowing creatively, go with it (unless there's an urgent deadline). You'll produce better work. She believes: The book is better because she created the musical. Musical helps during speaking engagements. Sometimes she sings during talks. Why music? Attention spans are short. Not just Gen Z — everyone is distracted. Music keeps people engaged. "I'm not just gonna tell you about the three ways to win at work. I'm gonna sing it for you too." Robin on capturing attention If you can hold attention of: Five-year-olds. Thirteen-year-olds. You can hold anyone's attention. Shares story: In Alabama filming for Department of Education. Interviewed Alabama Teacher of the Year (Katie). She has taught for 20 years (kindergarten through older students). Observed: High enthusiasm. High energy. Willingness to be ridiculous to capture attention. Key insight: Engagement requires energy and presence. 28:37 The Power of Music in Capturing Attention Mandy's part of a group called Mic Drop Workshop. Led by Lindsay (last name unclear in transcript) and Jess Tro. They meet once a month. Each session focuses on improving a different performance skill. The session she describes focused on facial expressions. Exercise they did: Tell a story with monotone voice and no facial expressions. Tell the story "over the top clown like, go really big, something that feels so ridiculous." Tell it the way you normally would. Result: Her group had four people. "Every single one of us liked number two better than one or three." Why version two worked best: When people are emotive and expressive: It's more fun to watch. It's more entertaining. It's more engaging. Connection to kids and storytelling: Think of how you tell stories to five-year-olds: Whisper. Get loud. Get soft. Use dynamic shifts. The same applies on stage. Musical integration: Music is another tool for keeping attention. Helps maintain engagement in a distracted world. Robin: Hiring for energy and presence Talks about hiring his colleague Zach Fish. Technical producer for: Responsive Conference. Snafu Conference. Freelancer Robin works with often. Why Robin hires Zach: Yes, he's technically excellent. But more importantly: "He's a ball of positive energy and delight and super capable and confident, but also just pleasant to be with." Robin's hiring insight: If he has a choice, he chooses Zach. Why? "I feel better." Energy and presence influence hiring decisions. Zach's background: Teaches weekly acrobatics classes for kids in Berkeley. He's used to engaging audiences. That translates into professional presence. Robin: Energy is learnable When thinking about: Who to hire. Who to promote. Who to give opportunities to. Traits that matter: Enthusiasm. Positivity. Big energy. Being "over the top" when needed. Important insight: This isn't necessarily a God-given gift. It can be learned. Like music or performance. Like anything else. 31:00 The Importance of Positive Work Relationships Mandy reflects on: The tension between loud voices and quiet voices. "Oftentimes the person who is the loudest is the one who gets to talk the most, but the person who's the quietest is the one who maybe has the best ideas." Core question: How do you exist in a world where both of those things are true? Parenting lens: One daughter is quieter than the other. Important to: Encourage authenticity. Teach the skill of using your voice loudly when needed. It's not about changing personality. It's about equipping someone to advocate for themselves when necessary Book is targeted at: Students about to enter the corporate world. Early-career professionals. Intentional writing decision: Exactly 100 pages. Purpose: "To the point, practical advice." Holds attention. Digestible. Designed for distracted readers. Emotional honesty: Excited but nervous to reconnect with students. Acknowledges: The world has changed. It's been a while since she was in college. Advice she's trying to live: Know your audience Core principle: "Get to know your audience. Like really get in there and figure out who they are." Pre-book launch tour purpose: Visiting universities (including her alma mater). Observing students. Understanding: Their learning environment. Their day-to-day experiences. The world they're stepping into. Communication principle: Knowing your audience is essential in communications. Also essential in career-building. If you have a vision of where you want to go: "Try to find a way to get there before you're there." Tactics: Meet people in those roles. Shake their hands. Have coffee. Sit in those seats. Walk those halls. See how it feels. Idea: Test the future before committing to it. Reduce uncertainty through proximity. What if you don't have a vision? Robin pushes back thoughtfully: What about people who: Don't know what they want to do? Aren't sure about staying at a company? Aren't sure about career vs. business vs. stay-at-home parent? Acknowledges: There's abundance in the world. Attention is fragmented. Implied tension: How do you move forward without clarity? 35:13 Mentorship and Career Guidance How to help someone figure out what's next Start with questions, not answers A mentor's primary job: ask questions from a place of curiosity Especially when someone is struggling with what they want to do or their career direction Key questions: What brings you joy? What gives you energy? What's the dream? Imagine retirement — what does that look like? Example: A financial advisor made Mandy and her husband define retirement vision; then work backwards (condo in New Zealand, annual family vacations) Clarify what actually matters Distinguish life priorities: Security → corporate job; Teamwork → corporate environment; Variety and daily interaction → specific roles Mentoring becomes a checklist: Joy, strengths, lifestyle, financial expectations, work environment preferences Then make connections: Introduce them to people in relevant environments, encourage informational interviews You don't know what you don't know Trial and error is inevitable Build network intentionally: Shadow people, observe, talk to parents' friends, friends of friends Even experienced professionals have untapped opportunities Stay curious and do the legwork Mixing personal and professional identity Confidence to bring personal interests into corporate work comes from strategy plus luck Example: Prologis 2021, senior leaders joked about forming a band; Mandy spoke up, became lead singer CEO took interest after first performance, supported book launch She didn't always feel this way Early corporate years: Feel like a "corporate robot," worrying about jargon, meetings, email etiquette, blending in Book explores blending in while standing out Advice for bringing full self to work Don't hide it, but don't force it; weave into casual conversation Find advocates: Amazing bosses vs terrible ones, learn from both Mentorship shaped her framework: Relationships, reputation, and resilience Resilience and rejection Theater as rejection bootcamp: Auditions, constant rejection Foundations of resilience: Surround yourself with supportive people, develop intrinsic self-worth, know you are worthy Creating conditions for success Age 11 audition story: Last-minute opportunity, director asked her to sing, she sang and got the part Why it worked: Connections (aunt in play), parent support, director willing to take a chance, she showed up Resilience is not just toughing it out: Have support systems, build self-worth, seek opportunity, create favorable conditions, step forward when luck opens a door 44:18 Overcoming Rejection and Building Resilience First show experiences Robin's first stage production is uncertain; she had to think carefully At 17, walked into a gymnastics gym after being a cross country runner for ten years, burnt out from running Cold-called gyms from the Yellow Pages; most rejected her for adult classes, one offered adult classes twice a week That led to juggling, circus, fencing, capa, rock climbing — a "Cambrian explosion" of movement opportunities About a year and a half later, walked into a ballet studio in corduroy and a button-up, no ballet shoes; first ballet teacher was Eric Skinner at Reed College, surrounded by former professional ballerinas First internal college production was his first show; ten years later performed as an acrobat with the San Francisco Opera in 2013, six acrobats among 200 people on stage, four-hour shows with multiple costume changes and backflips Relationship to AI and the evolving world of work Mandy never asks her daughters "What do you want to be?" because jobs today may not exist in the future Focus on interests: plants, how things are built, areas of curiosity for future generations Coaching her team: Highly capable, competent, invested in tools and technology for digital signage, webinars, emails, data-driven insights, videos Approach AI with cautious optimism: Adopt early, embrace technology, use it to enhance work rather than replace it Example: Uses a bot for scheduling efficiency, brainstorming; enhances job performance by integrating AI from day one Advice: Approach AI with curiosity, not fear; embrace tools to be smarter and more efficient, stay ahead in careers 53:05 Where to Find Mandy Mandy will be speaking at Snafu Conference on March 5, discussing rejection and overcoming it. Author and speaking information: mandymooney.com LinkedIn: Mandy Mooney Music available under her real name, Mandy Mooney, on streaming platforms.  

This episode is sponsored by tastytrade.  Trade stocks, options, futures, and crypto in one platform with low commissions and zero commission on stocks and crypto. Built for traders who think in probabilities, tastytrade offers advanced analytics, risk tools, and an AI-powered Search feature.   Learn more at https://tastytrade.com/ Voice AI is moving far beyond transcription.   In this episode, Carter Huffman, CTO and co-founder of Modulate, explains how real-time voice intelligence is unlocking something much bigger than speech-to-text. His team built AI that understands emotion, intent, deception, harassment, and fraud directly from live conversations. Not after the fact. Instantly.   Carter shares how their technology powers ToxMod to moderate toxic behavior in online games at massive scale, analyzes millions of audio streams with ultra-low latency, and beats foundation models using an ensemble architecture that is faster, cheaper, and more accurate. We also explore voice deepfake detection, scam prevention, sentiment analysis for finance, and why voice might become the most important signal layer in AI.   If you're building voice agents, working on AI safety, or curious where conversational AI is heading next, this conversation breaks down the technical and practical future of voice understanding. Stay Updated: Craig Smith on X: https://x.com/craigss Eye on A.I. on X: https://x.com/EyeOn_AI (00:00) Real-Time Voice AI: Detecting Emotion, Intent & Lies (03:07) From MIT & NASA to Building Modulate (04:45) Why Voice AI Is More Than Just Transcription (06:14) The Toxic Gaming Problem That Sparked ToxMod (12:37) Inside the Tech: How "Ensemble Models" Beat Foundation Models (21:09) Achieving Ultra-Low Latency & Real-Time Performance (26:16) From Voice Skins to Fighting Harassment at Scale (37:31) Beyond Gaming: Fraud, Deepfakes & Voice Security (46:14) Privacy, Ethics & Voice Fingerprinting Risks (52:10) Lie Detection, Sentiment & Finance Use Cases (54:57) Opening the API: The Future of Voice Intelligence  

In this episode, Luke breaks down the 3 massive roadblocks he sees trapping benefits producers and how to get around, through, and over them....

As medium‑ and heavy-duty electric vehicles move rapidly from pilots to scaled deployments, utilities are navigating new pressures, opportunities, and load implications across their systems. In this episode of The EPRI Current, host Samantha Gilman meets with EPRI electric transportation experts Mike Rowand and Watson Collins to explore what 2026 has in store for fleet electrification. Drawing on decades of utility experience and EV experience, they reflect on key shifts observed in 2025, from evolving market behavior to the transition from pilot projects to large-scale deployments.   The conversation highlights why interest in fleet electrification remains strong, even amid broader industry uncertainty, and examines how EV load growth could eventually outpace data center demand. Mike and Watson also break down EPRI's latest EVs2Scale planning tools – eRoadMap and GridFAST – and discuss how these resources equip utilities to plan confidently for an increasingly electric transportation future.   Learn more about GridFAST: https://www.gridfast.com/about Learn more about eRoadMap: https://eroadmap.epri.com/   If you enjoy this podcast, please subscribe and share! And please consider leaving a review and rating on Apple Podcasts/iTunes.    Follow EPRI: LinkedIn https://www.linkedin.com/company/epri/  Twitter https://twitter.com/EPRINews    EPRI Current examines key issues and new R&D impacting the energy transition. Each episode features insights from EPRI, the world's preeminent independent, non-profit energy research and development organization, and from other energy industry leaders. We also discuss how innovative technologies are shaping the global energy future. Learn more at www.epri.com   

In this episode of RevOps Champions, host Brendon Dennewill sits down with Rob Triggs, founder of RTR and creator of the COMM Sales Program (CALM), to share his journey and unpack what it really takes to scale revenue and build predictable, high-performing engines without chaos.Rob details his unconventional path, from Xerox service technician to top-performing sales leader, which fundamentally shaped his belief that selling is an act of service, not pressure, a concept he argues is universally applicable.This episode is a must-listen for founders, revenue leaders, and operators who want aligned teams, calmer sales motions, and scalable systems built for the future.What You'll LearnWhy empowerment is the key to scaling without slowing momentumHow misalignment shows up at growth ceilingsWhat separates data-driven companies from teams that just collect dateWhere CRM and automation implementations go wrong and how to get them rightHow AI shifts leaders from reactive reporting to predictive decision-makingWhy belief, mindset, and clarity still matter in an AI-powered organizationResourcesWorking Genius Ceilings of ComplexityDigiMarConCALM: COMM Sales ProgramIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

Today I want to share a case study with you featuring one of our Paper Camp alum, Zeba Parkar of Treleaf.  Before we dive in, I wanted to tell you about a free workshop that I'm hosting on February 18th at 10:30am Pacific Time. This wholesale buying season has been really eye-opening.  I've been in this industry for 17 years and I've worked with tens of thousands of brands. I've seen a lot of the same patterns show up again and again. Usually, these patterns tie to missed opportunities, outdated strategies or even small changes that we can make to enhance our sales. I will also say the market is changing. Things are happening in the economy and in the world, and that's affecting sales and we can't be using the same playbook.  In this free workshop, I'm going to talk about how you can land consistent wholesale orders without over-relying on Faire without using bad wholesale pitches or discounting.  I'm going to show you what you should be doing and how you can optimize.  I'm also going to tell you about our upcoming Paper Camp program which we will be opening for enrollment soon!  You can RSVP for this free workshop at http://prooftoproduct.com/RSVP  LINKS MENTION IN THIS EPISODE: Zeba's website | Follow on Instagram  320 | The Challenges Of Bringing A New Product To Life With with Zeba Parkar, Treleaf 388 | Leveraging Funding to Expand Your Business with Zeba Parkar, Treleaf You can view full show notes and more at http://prooftoproduct.com/429  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp

When did working hard quietly turn into living on autopilot? Are your breaks actually recharging you, or just overextending the grind? What would change for the better in your life […] The post Mind Over Grind: How to Break Free When Work Hijacks Your Life with 3x TEDx Speaker Dr. Guy Winch | POP 1340 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What does it really take to move AI from experimentation into something enterprises can trust, scale, and rely on every day? In this episode of Tech Talks Daily, I'm joined by Rob Lay, CTO and Solutions Engineering Director for Cisco UK and Ireland, recorded in the run-up to Cisco Live EMEA in Amsterdam. As agentic AI dominates conference agendas on both sides of the Atlantic, this conversation steps away from model hype. It focuses on the less glamorous, but far more decisive layer underneath it all: infrastructure. Rob explains why the biggest constraint on scaling AI agents in production is no longer imagination or ambition, but the readiness of the environments those agents run on. We talk about how legacy technical debt, latency, fragmented networks, and disconnected security tools can quietly undermine AI investments long before leaders see any return. As organizations move out of pilot mode and into real execution, those cracks become impossible to ignore. A big part of the discussion centers on why AI changes the relationship between network, compute, and security teams. Traditional silos struggle to keep up as autonomous systems make decisions at machine speed. Rob shares how Cisco is approaching this shift through tighter integration across the stack, with security designed directly into the network rather than bolted on later. When AI agents act independently, routing everything through centralized chokepoints does not hold up. We also explore how operational complexity is evolving. Tool sprawl is already overwhelming many IT leaders, and agent sprawl is clearly coming next. Rob outlines Cisco's platform strategy, including how agent-driven operations, human oversight, and context-aware automation are shaping a new approach to day-to-day resilience. This leads into a wider conversation about digital resilience as a business issue, where visibility, assurance, and learning from incidents matter more than static continuity plans that only get tested once a year. For European leaders in particular, data sovereignty and control remain at the forefront. Rob explains how Cisco is responding with flexible deployment models, local data residency options, and air-gapped environments that support AI innovation without forcing customers into a single rigid operating model. We close by looking at where enterprises are actually seeing value today, where expectations are still running ahead of reality, and what leaders attending Cisco Live should really be listening to as announcements roll in. If you are responsible for infrastructure, security, or technology strategy in an AI-driven organization, this conversation offers a grounded view of what needs to be ready before agents can truly deliver on their promise. As AI-powered systems start to move faster than most roadmaps anticipated, are you confident the foundations underneath them are ready to keep up, and what would you change if you were starting that journey today? Useful Links Connect with Rob Lay Cisco Live Follow Cisco on LinkedIn

✈️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works

Send a textThis week's enterprise software headlines highlight a market simultaneously accelerating into agentic AI while still wrestling with the structural and legal fallout of past transformation failures. On the innovation front, Genstore's $10M seed round, Tray.ai's launch of the Tray Agent Hub, and new agentic releases from Mendix and OutSystems underscore how aggressively vendors are repositioning around autonomous workflows and AI-first orchestration layers. ServiceNow's unveiling of its AI Experience and Plex's connected worker integration push the same narrative into IT service management and manufacturing operations, signaling that agentic concepts are no longer confined to experimental edges of the stack. At the same time, a parallel storyline of governance and execution risk is playing out, with Zimmer Biomet's $172M ERP lawsuit against Deloitte, Europe's continued delays fixing a troubled Oracle system, Daedong USA's faltering ERP injunction, and the EU Commission's investigation into SAP's practices reinforcing how fragile large-scale enterprise transformations remain. Together, these developments paint a bifurcated 2026 landscape: rapid platform innovation driven by AI ambition on one side, and unresolved accountability, regulatory scrutiny, and implementation risk on the other.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Video: https://www.youtube.com/watch?v=m3VmbEsy5uQQuestions for Panelists?

What if attracting the right clients didn't mean posting more, chasing trends, or spinning your wheels online — but showing up in a way that actually gets noticed by your best-fit buyers?In this BE SEEN Workshop Day 1 replay, Lissa Figgins guides Christian women business owners through creating a BE SEEN Statement — a simple, one-sentence conversation starter that helps the right people instantly recognize themselves, their problem, and your role, without selling or over-explaining.This session is about clarity, confidence, and multiplying your results — not busy work. You'll discover why being visible isn't enough, and how to show up strategically so your time and energy produce real Return on Time Invested (ROTI).In this workshop, you'll learn:Why most conversations don't lead to clients — and what BUSY-ness Owner activity looks likeHow to craft a one-sentence BE SEEN Statement that attracts the right people and filters out the wrong onesWhere and how to share your statement so it actually produces aligned conversationsHow investing time in clarity multiplies your results without adding more hoursPlus, hear examples from real women who stopped spinning their wheels and began attracting aligned clients and opportunities — even in busy seasons of life.Ready to take it further?If you're ready to move beyond just being seen and start converting the right conversations into aligned yeses, CEO Focus gives you the system and support to:Clarify your God-given CEO visionMap it into a simple 12-week planStay focused, accountable, and aligned through weekly coaching and communityMultiply your ROTI without adding more hours, energy, or overwhelm

 In this episode, I reveal why the greatest skill to have as a CEO is humility. I share my philosophy on authenticity, explaining that being your "full self" is the only path to true originality. I coach several successful entrepreneurs who are hitting scale, advising them on whether to monetize "boulders" (big brands) or "pebbles" (community products). Plus, I share my secret for succeeding on TikTok Live and explain why my greatest skill is humility.You'll learn about:The True Meaning of AuthenticityHow to Master the TikTok Live AlgorithmThe Boulders vs. Pebbles Monetization StrategyWhy My Greatest Skill is HumilityHow to Get the Right Leverage for Scale

Watch this episode on YouTube HERE: https://youtu.be/hIKZi9TYt50 In episode 731 of The Half Size Me™ Show, Heather works with Julie on the fear of regaining weight, especially after successful weight loss with the help of medication. They chat about: Why your brain resists change—even positive change. A healthier approach to weighing and tracking progress. How to stop believing every thought your mind offers. And more! Subscribe to Half Size Me Podcast Premium for access to our library of HUNDREDS of hours of past episodes! As a subscriber to Half Size Me Podcast Premium, you will get: --Access to the entire 650+ episode archive --Access weekly episodes a day EARLY --Access to EXCLUSIVE, subscriber-only episodes including the Coaching Karolina and Coaching Sarah series --Access to subscriber-only audio responses to “Ask Me Anything” questions Become a podcast premium subscriber today and make Heather and the Half Size Me show a part of your weight loss journey! Do you want to get support and connection at a price you can afford? Then check out the Half Size Me Academy here: https://www.halfsizeme.com/hsm-academy/ About Half Size Me The Half Size Me™ Show is a weekly podcast. It will inspire and motivate you no matter where you are in your weight loss journey. Whether you're just getting started losing weight or having worked on your health and wellness for years, this show is for you! The Half Size Me Show is hosted by Heather Robertson, who lost 170 pounds over a period of 5 years and has maintained since 2012. Heather did it by learning new eating habits, getting regular exercise, and changing her mindset. On her popular weekly podcast, The Half Size Me Show, Heather shares her own lessons and struggles with you, and she shows you how to handle the real challenge of any weight loss journey... weight maintenance. Be sure to subscribe to The Half Size Me Show and join Heather every week as she shares information, inspiration, coaching, and conversations with REAL people who've learned weight loss isn't only about losing pounds, it's about finding yourself. Disclaimer: Heather is not a doctor, nurse, or certified health professional. What worked for her or her guests may not work for you. Please talk with your doctor, dietician, or other certified health professionals when seeking advice about your own weight loss or weight maintenance plan. All information included in The Half Size Me™ Podcast and on HalfSizeMe.com is for informational and inspirational purposes only. For additional disclaimer information, please visit HalfSizeMe.com.

Join my Clubhouse App - https://ericrobertsfitness.com/clubhouse-page.html On today's episode, I sit down with Coach Jamie and her client Camille to talk about what it really takes to change your life—not just your body. Camille shares how she went from "I know I'll fail again" to "I'm never going back," and why the confidence, mental clarity, and emotional transformation became more important than the scale. If you've ever struggled with the start-stop cycle or wonder what it actually feels like when things finally click, this episode is for you. Work With Me 1:1 Coaching - https://ericrobertsfitness.com/erf-1on1.html Join my Clubhouse App - https://ericrobertsfitness.com/clubhouse-page.html Free Calorie Calculator https://ericrobertsfitness.com/free-calorie-calculator/ 20% Off Legion Athletic Supplements Code “ERIC” HERE https://legionathletics.rfrl.co/qj2dy Youtube Channel https://www.youtube.com/@ericrobertsfitness Video Podcast: https://www.youtube.com/@EricRobertsFitnessPodcast