Podcasts about Customer success

  • 2,183PODCASTS
  • 6,306EPISODES
  • 33mAVG DURATION
  • 2DAILY NEW EPISODES
  • Jun 27, 2025LATEST

POPULARITY

20172018201920202021202220232024

Categories



Best podcasts about Customer success

Show all podcasts related to customer success

Latest podcast episodes about Customer success

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
20Sales: How to Layer Enterprise Sales on PLG | How to Sell AI Tools To Enterprises That Are Scared | Should Reps Own Their Own Pipeline | Mistakes All Founders Make When Moving From Founder-Led to Rep-Led Sales with Kim Graves

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

Play Episode Listen Later Jun 27, 2025 79:12


Kim Graves is GM, Americas at Notion, where she oversees all Sales and Customer Success efforts across the region. She brings extensive experience in building and scaling high-performing sales organizations, most notably at Slack where she helped grow revenue from $6M to over $1.5B. In addition to her operational role, Kim serves as a founding partner at 20SALES, a GTM-focused VC firm, where she advises early-stage companies on scaling revenue and optimizing sales processes. Agenda: 07:00 – The Secret to Winning a Discount Conversation 09:30 – Notion's Wild New Sales Method: Mindsets Over Stages 12:00 – Why Great Sellers Never Talk Product Too Soon 14:00 – How Slack Avoided the Biggest PLG Trap of All 17:00 – The Fatal Mistake Founders Make Layering Sales on PLG 20:00 – The “Renaissance Reps” That Build Billion-Dollar Motions 23:00 – How to Spot True Grit in a Sales Hire (Without Asking Directly) 26:00 – The Case Study Test That Filters Out Bullshitters 30:00 – The Real Reason Most Reps Fail Onboarding 33:00 – Should Reps Own Their Own Pipeline? Kim's Take Is Clear 36:00 – Why Cold Calling Works in 2025 (And Nobody Does It) 39:00 – The Sales Team Audit: The REKS Framework That Changes Everything 43:00 – How to Avoid Hiring the Wrong Rep Under Pressure 45:00 – When Sales Feels Second Class: PLG vs Enterprise Tension 47:00 – The One Thing Reps Still Do That AI Will Obliterate 50:00 – AI Sales Tools: Why Every Startup Is Failing to Get It Right 53:00 – Will We Have More or Fewer Reps in 5 Years?  56:00 – Enterprises Are Scared of AI – Here's How You Break In Anyway 59:00 – Kim's Secret for Getting Past Gatekeepers and Fake Champions 1:09:00 – Kim's Hardest Phase at Slack and How She Survived It  

Coffee w/#The Freight Coach
1228. #TFCP - The Long Game: Why We're Still Betting on Trucking!

Coffee w/#The Freight Coach

Play Episode Listen Later Jun 26, 2025 34:26 Transcription Available


In this episode, Tristan Bordallo is back on the show to break down more action plans for growing a trucking business! Tristan shares what small carriers are falling in the current market condition, the crucial role of hiring qualified people for cash flow and business development, how to run a successful freight operation, the impact of customer satisfaction ratings on carrier reputations, and more that you shouldn't miss!   About Tristan Bordallo Tristan has been in the trucking business for 21 years, started in LTL brokerage Diversified Transportation and became a 1099 rep after 3 months (did it for 5 yrs), co-owned an agency for Covenant Transport for 10 years , and launched his own brokerage Fr8topia and asset-based carrier Iamfr8 (6 years ago). I'm still figuring it out!   Connect with Tristan Website: https://www.iamfr8.com/  LinkedIn: https://www.linkedin.com/in/tristan-bordallo-a57860162/  

The SaaSiest Podcast
186. Jennifer Peters, Head of Customer Success, Vesper - Building a Customer Journey That Drives Retention

The SaaSiest Podcast

Play Episode Listen Later Jun 26, 2025 46:43


In this episode, we're joined by Jennifer Peters, Head of Customer Success at Vesper, the commodity data platform working to bring transparency to the global commodity marketplace. Vesper provides market data, benchmarks, and forecasting to allow you to make confident decisions in volatile food markets. We spoke with Jennifer about what it really means to design and implement an effective customer journey, and why managing a customer portfolio doesn't automatically mean you're managing that journey well. Here are some of the key questions we address: What's the difference between managing customer portfolios and managing the full customer journey? Where does the customer journey actually begin, and why is that moment so often misunderstood? How do you make your onboarding flow keep pace with a fast-evolving product? Why is launching a new feature once never enough? What kind of adoption and usage metrics should CS teams monitor to prevent churn? How do you operationalize customer success playbooks so they trigger action, not just insight? What's the role of CS in ensuring goals set during the sales cycle don't disappear after onboarding? How do you keep stakeholders across sales, marketing, and product aligned on the journey you're all supporting? Tune in to hear how Jennifer and her team are building a proactive customer success engine at Vesper - and what any SaaS org can learn about keeping customers engaged, growing, and renewing long after the contract is signed.

Customer Success Career Coach
74. Why You're Still Stuck in Reactive Mode (And How to Get Out)

Customer Success Career Coach

Play Episode Listen Later Jun 25, 2025 22:18


What if I told you the secret to being a proactive CSM has nothing to do with having more time?In this episode, I'm walking you through the exact 6-step framework I use with my coaching clients to help them get out of reactive chaos and into strategic, high-impact action—no matter how overwhelming their workload is. You'll hear how one CSM managing 500+ accounts went from “I don't even know where to start” to “wait… this is actually doable” in just one coaching call. And yes, I'm sharing the exact steps we used.If you're tired of feeling behind and ready to finally feel in control of your book and your career, this is the episode to hit play on. Let's get you unstuck.

Market Impact Insights
Customer Success Isn't Optional - Kristi Faltorusso

Market Impact Insights

Play Episode Listen Later Jun 25, 2025 36:47


ClientSuccess Chief Customer Officer Kristi Faltorusso admits a question that most customer success professionals can't answer: "How is each of your customers measuring success with your partnership?" Knowing what success looks like for your customers is fundamental to building meaningful relationships. Stop designing FOR customers, start designing WITH them. Ditch ego-driven playbooks. View your team members as CEOs, not mere order-takers. Your ulitmate impact as a leader is all about inspiring others to support your organization's mission. "People want change to happen WITH them, not TO them."

The Customer Success Playbook
Customer Success Playbook Podcast S3 E65 - Jake Mckee - Community VS Data Driven Road Map

The Customer Success Playbook

Play Episode Listen Later Jun 25, 2025 18:32 Transcription Available


Send us a textWhat happens when passionate customer feedback clashes with cold, hard data? Jake McKee tackles this age-old product dilemma with wisdom earned from years at Lego and building communities for Fortune 500 brands. This episode of the customer success playbook reveals why treating community building as relationship development—not just feedback collection—transforms how companies balance emotional customer input with analytical metrics. McKee's "everybody goes home happy" philosophy demonstrates how sustainable product decisions emerge when companies design mutually beneficial relationships rather than extracting value from user communities. From scale modeling to high-end fusion restaurants, this conversation weaves personal insights with professional strategies for community-driven product development.Detailed AnalysisMcKee's approach to resolving the tension between passionate customer feedback and data-driven metrics represents a sophisticated understanding of modern product development challenges. His framework moves beyond the traditional either/or mentality to reveal how qualitative community insights can actually strengthen quantitative analysis when properly interpreted through relationship context.The discussion illuminates critical flaws in conventional product development cycles, particularly the tendency to collect requirements upfront, disappear into development "black boxes" for months, then emerge with solutions disconnected from evolving customer needs. McKee's community-driven product development methodology keeps customer voices actively engaged throughout the development process, creating real-time feedback loops that prevent costly misalignments.Perhaps most valuable is McKee's perspective on starting small with community building. Rather than investing in expensive platforms and complex infrastructure, he advocates for beginning immediately with simple relationship-building activities—introducing customers to each other, facilitating peer connections, and treating community development as an ongoing relationship rather than a marketing project. This customer success playbook approach recognizes that authentic communities emerge from genuine value exchange, not sophisticated technology platforms.The conversation also explores the nuanced art of community participation, whether in branded platforms or external spaces like Reddit. McKee's guidance on "showing up" rather than "taking over" provides practical wisdom for companies looking to engage authentically with existing customer communities rather than disrupting established dynamics.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookKevin's offeringPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

The Customer Success Pro Podcast
Mastering the Art of Strategic Negotiation in Customer Success

The Customer Success Pro Podcast

Play Episode Listen Later Jun 25, 2025 30:13 Transcription Available


Signup for the FREE Masterclass: https://www.thecustomersuccesspro.com/masterclassIn this episode of the Customer Success Pro Podcast, Anika Zubair emphasizes the importance of negotiation skills for customer success managers (CSMs). She discusses how CSMs often overlook their negotiation role, leading to missed opportunities for renewals and upsells. Anika outlines common mistakes CSMs make during negotiations, such as lack of preparation, over-explaining, and avoiding directness. She introduces a four-step framework for strategic negotiation, focusing on preparation, leading with a clear starting point, framing around value, and using silence effectively. The episode aims to empower CSMs to become confident negotiators and strategic partners in their customer relationships.Chapters:00:00 The Power of Negotiation in Customer Success15:43 Common Mistakes in Negotiation27:53 Framework for Strategic NegotiationConnect with Anika Zubair:Website: https://thecustomersuccesspro.com/LinkedIn:  https://www.linkedin.com/in/anikazubair/CSM RevUP Academy: https://thecustomersuccesspro.com/revupSend Anika a text :) Want to be our next guest? Apply here: https://www.thecustomersuccesspro.com/podcast-guest Podcast Editor: https://podcastmagician.com/

Scale with Strive Podcast
'The Four Pillars of SaaS Growth' with Mark Stephenson

Scale with Strive Podcast

Play Episode Listen Later Jun 25, 2025 34:26 Transcription Available


Customer Service Academy
180: How to Create Real Customer Connections with Doug Brown

Customer Service Academy

Play Episode Listen Later Jun 24, 2025 30:38


In this episode, we're diving deep into the art of connection with Doug Brown from CEO Sales Strategies. He is an expert at driving results, uniting teams, and delivering unforgettable customer experiences. You'll learn why today's customers are clamoring for connection, and how your business can meet that need by aligning your teams, sharpening your message, and understanding your buyers better than ever. We'll explore: Why great teams move in the same direction (and how to get yours there) How leaders set the tone for performance and culture by setting the example The power of understanding client objections before they derail your sale The secret to identifying your right-fit buyer and fine-tuning your messaging and marketing Why follow-up is the most overlooked part of both the sales and service cycle How to eliminate silos between sales, marketing, and customer service to create a seamless, connected experience Whether you're a business owner, CX leader, or growth-focused professional, this episode will challenge your thinking and offer practical strategies you can implement today.

PQS Quality Corner Show
Highlights from PQA Annual Meeting 2025

PQS Quality Corner Show

Play Episode Listen Later Jun 24, 2025 25:19 Transcription Available


PQS by Innovaccer Associates Brittany Boyd and Ray Arizmendi team up to chat about highlights from the Pharmacy Quality Alliance Meeting (PQA) 2025. Brittany Boyd, PQS Associate Director, Pharmacy Training and Support, and Ray Arizmendi, PQS Director of Customer Success, cover PQA event vibes and conference structure. They talk about sessions they enjoyed and the PQS by Innovaccer unveiling of EQUIPP Copilot. 

Voxpro Studios
How can brands scale their digital customer success programs efficiently? (feat. Samantha David of monday.com)

Voxpro Studios

Play Episode Listen Later Jun 23, 2025 30:12


On this episode, we explore how B2B SaaS platform monday.com has scaled its digital customer success programs to support rapid growth — and how these programs are optimized to meet each customer at their specific point along the customer journey.As businesses expand, there are more customers to support and the same amount of time in each day. That means customer success teams face the challenge of ensuring clients derive maximum value from products or services at scale. This growth can make providing consistent one-to-one support, particularly to smaller customers, increasingly difficult.To strategically support its expanding customer base, monday.com introduced office hours — scheduled sessions where small groups of customers receive live training from a customer success manager (CSM), followed by dedicated time for questions and answers.Listen for the informative insights of Samantha David, digital customer success program manager at monday.com, as she shares valuable insights on how office hours complement monday.com's traditional customer success approaches. Learn how monday.com leverages customer segmentation and data-driven insights to deliver tailored support at scale, and discover best practices for CSMs looking to implement similar digital content strategies in their own organizations.Visit our website to learn more about TELUS Digital.

Enterprise Excellence Podcast with Brad Jeavons
198 How to influence with Precision Selling, Part 3 with Suzanne Wooley and Steven Edney.

Enterprise Excellence Podcast with Brad Jeavons

Play Episode Listen Later Jun 23, 2025 35:33


Take the free assessment at https://precisionselling.scoreapp.com/ to see how you or your team stack up in influencing skills.Summary Keywords#PrecisionSelling, #EnterpriseExcellence, #SalesLeadership, #InfluenceWithImpact, #CoachingCulture, #CustomerSuccess, #LeadershipDevelopment, #SalesExecution, #B2BSales, #CapabilityBuilding, #PepsiCo, #ExpressionForGrowth, #BradJeavons, #SalesPodcastIntroductionWelcome to Episode 198 of the Enterprise Excellence Podcast – the final episode in our 3-part Precision Selling series. In this episode, Suzanne Wooley (PepsiCo) and Steven Edney (Expression for Growth) return to share powerful insights on how to gain agreement, lead the sale forward, and the role of leadership in building lasting capability. From handling objections and locking in commitments, to coaching and culture – this episode dives deep into what it takes to influence with impact and create long-term customer value.Episode Links:YouTube: https://youtu.be/tApLGwrRp0IEnterprise Excellence Academy: Contacts✔ Suzanne Woolley — Sales Capability Manager, PepsiCo Australia (You may reach out via LinkedIn or PepsiCo Australia's main site.)✔ Steven Edney — Managing Director & Co-owner, Expression for Growth (Connect via expressionforgrowth.com or LinkedIn.)✔ Brad Jeavons — Host, Enterprise Excellence Podcast

CX Chronicles Podcast
CXC Live From Las Vegas At CCW, The World's Largest Customer Contact Event

CX Chronicles Podcast

Play Episode Listen Later Jun 19, 2025 79:37


Hey CX Nation,In this week's episode of The CXChronicles Podcast #261 we were capturing live interviews at Customer Contact Week at The Caeasar's Forum in Las Vegas, NV.We joined 5,000+ attendees, from 49 states, 51 countries, and spent time meeting & learning from 250+ of the largest solution providers in the CX & customer contact center space. Let's call it what is folks, this is essentially the "Super Bowl of CX" the best & brightest companies in our game gather at CCW to talk shop & share their latest & greatest features, gadgets & services.Our guest interviews for this IRL (in-real life) event episode included: Peter Nilsson (Microsoft), Michael Kinsella & Tomas Piacek (Klearcom), Ashu Dubey (Alhena AI) Janet Vito & Emily Cash (Cyara). Each of the guests in this episode had unique points of view on the state of CX/CS/Customer Support & what the future of business will look like in today's world thanks to our favorite new little buddy, AI. **Episode #261 Highlight Reel:**1. CXC IRL Interviews from CCW Las Vegas 20252. Learnings from 250+ leading solution providers in customer contact3. Things that are top of mind for CX/CS/Support executives4. Improving your customer experience & building alongside AI for the future5. Examples of world-leading AI companies/solutions to keep your eyes onClick here to watch CXCP #261 On CXC YoutubeClick here to learn about Customer Contact WeekHuge thanks to everyone for joining us on this week's episode of The CXChronicles Podcast and featuring their work and efforts in pushing the customer & employee (agent) experience space into the future.If you enjoy The CXChronicles Podcast, stop by your favorite podcast player hit the follow button and leave us a review today.For our Apple & Spotify friends, make sure you are following CXC & please leave a 5 star review so we can find new listeners & members to expand our customer focused community.You know what would be even better?Go tell one of your friends or teammates about CXC's content,  strategic partners (Hubspot, Intercom, Zendesk, Freshworks, Forethought AI & Ascendr) + check-out the CXC Healthzone to learn more about our CX/CS/RevOps focused on-demand services.Are you looking to learn more about the world of Customer Sales & Marketing, Customer Experience, Customer Success, Employee Experience & Revenue Operations?Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused business content. Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

Revenue Builders
AI-Driven Sales Innovation with Bobby Morrison

Revenue Builders

Play Episode Listen Later Jun 19, 2025 53:36


In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Bobby Morrison, Chief Revenue Officer of Shopify, to discuss the transformative power of AI in the sales domain. Bobby shares an in-depth look at Shopify's innovative approach to structuring their go-to-market strategy using pods, which integrate sales, customer success, and engineering teams for optimal client engagement and business growth. He delves into the role of AI in streamlining tasks, enhancing craft, and orchestrating workflows, while highlighting Shopify's AI-first philosophy and the democratization of AI tools across the company. Bobby also touches on the importance of industry-specific knowledge, the benefits of the Chaos Monkey practice to prevent organizational entropy, and the evolving expectations of modern buyers. This episode provides invaluable insights into leveraging AI to drive sales performance and organizational agility.ADDITIONAL RESOURCESLearn more about Bobby Morrison:https://www.linkedin.com/in/bobby-morrison-60663327/Watch Force Management's Panel Discussion on AI in Sales Leadership: https://hubs.ly/Q03rlW4Z0Read Force Management's Guide to Embedding AI In Your B2B Sales Organization: https://hubs.li/Q03ldrzD0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:25] Understanding Shopify's Business Model[00:02:57] Shopify's Go-to-Market Strategy[00:04:55] Transition to Pod Structure[00:09:21] Industry Expertise and Pod Implementation[00:14:00] AI Integration at Shopify[00:17:17] Hiring and Training for AI Proficiency[00:21:38] Challenges and Future of AI in Sale[00:29:41] Enhancing Employee Performance Through Observation[00:30:21] Leveraging Call Recordings for Better Coaching[00:32:17] The Role of AI in Job Security[00:33:25] Importance of Deep Domain Expertise[00:35:30] Customer Expectations and Specialized Software[00:37:22] The Pod Structure and Compensation Models[00:41:31] Partner Ecosystem and Collaboration|[00:42:47] Managing AI and Intellectual Property[00:45:54] Chaos Monkey and Organizational Flexibility[00:51:50] Future of Sales Teams with AIHIGHLIGHT QUOTESOn AI: “AI is not gonna replace your job, but the people using AI will.”On Culture: “Toby [the CEO] advises that Shopify should intentionally destabilize enough to avoid ruts and maintain agility.”On Alignment: “We win best when we win with our partners.”On Future Vision: “I dream one day that our sales teams will wake up and just have great conversations with customers, free from low-value tasks.”

The Lawn Care CEO
When will AI reach Lawn Care?

The Lawn Care CEO

Play Episode Listen Later Jun 19, 2025 48:03


Send us a textIs robotic mowing the future of lawn care? Spoiler alert: It's already here. And it's changing everything. In this episode of the Lawn Care CEO Podcast, we sit down with Michael Mayberry, Director of Customer Success at Scythe Robotics, to talk about the real state of robotic mowing. For years, people have said, “It's five to ten years away.” But let's be honest—they've been saying that for five to ten years.So what's actually happening right now? Robotic mowers are already changing how landscaping companies operate. We dig into what that means for crew size, ROI, and the hiring challenges every owner's feeling. This tech isn't about replacing people—it's about using automation to make your team more effective. If you're serious about growing your landscaping business and want to stay ahead, this episode needs to be on your list. The CEOs who win tomorrow are the ones making smart calls today.  

Customer Success Career Coach
73. Borrow These Sales Tactics to Become a Standout CSM with Sean O'Leary

Customer Success Career Coach

Play Episode Listen Later Jun 18, 2025 43:23


What if the future of Customer Success looks a lot more like sales, and that's exactly what your career needs? Most CSMs are missing out on huge levers for impact, influence and growth because they're ignoring proven sales tactics that actually work.In this episode, Sean O'Leary and I rip the lid off conventional CS wisdom and expose the game-changing sales mindsets, sales tactics and habits you're not using… but should be. We unpack why your outreach gets ghosted, how to finally master your calendar chaos and the secret to gaining instant credibility with leadership (even if you feel stuck).Curious to know the one shift that could unlock your next promotion or even save your job? Press play now and steal these sales moves for yourself.

Women at Halftime Podcast
355.Slowing Down to Soar with Tech Entrepreneur Emilia D'Anzica

Women at Halftime Podcast

Play Episode Listen Later Jun 17, 2025 44:41


What if the secret to soaring higher is actually found in slowing down, especially as a tech entrepreneur? In today's episode, we explore this concept with a remarkable guest—a seasoned tech entrepreneur, acclaimed author, and advocate for women in technology, Emilia D'Anzica. She has successfully built and sold multiple companies, and today shares not only her expertise but also the mindset shifts that helped her scale and exit two companies while raising a family and growing as a leader. And find out why, when she's not working, you can find her in the dirt! Full article here: https://GoalsForYourLife.com/tech-entrepreneur Contact her at: Emilia@emiliaspeakscx.com or on LinkedIn Make sure you're getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter Resources with tools and guidance for mid-career individuals, professionals & those at the halftime of life seeking growth and fulfillment: http://HalftimeSuccess.com CHAPTERS: 00:00 - Introduction 01:33 - Amelia D'Anzika's Background 05:27 - Embracing AI Technology 10:12 - Customer Lifecycle Management Strategies 13:03 - AI and the Human Touch 16:13 - Starting and Exiting Companies 22:15 - Future Plans and Aspirations 27:24 - Unexpected Leadership Lessons 33:40 - Final Thoughts and Insights 34:37 - Parenting and Work-Life Balance 38:35 - Final Advice for Entrepreneurs 43:57 - Outro #techmentorship #digitalmarketing #aitoolsforcontentcreation #techsales #aitoolsforproductivity Quick recap: Deborah and Emilia discussed Emilia's background as a tech entrepreneur, her experiences in scaling and exiting companies, and her advocacy for women in technology. They also explored Emilia's journey in advisory work, her focus on personal growth and self-care, and the importance of active listening in leadership. The conversation concluded with a discussion on the importance of being present for children, the value of gratitude and small steps in achieving growth, and the need for a human touch in the tech industry. Deborah introduces Emilia D'Anzica, a seasoned tech entrepreneur, author, and advocate for women in technology. Emilia has successfully built and sold multiple companies while raising a family. The conversation focuses on Emilia's expertise, mindset shifts, and experiences in scaling and exiting companies. They discuss the importance of technology for women and overcoming fears related to AI and tech tools. Emilia's background includes speaking engagements, teaching women in tech, and successfully selling two companies with exit strategies.

Go To Network
Von Early Firefighting zu skalierbarem CS mit Alina Stöhr

Go To Network

Play Episode Listen Later Jun 17, 2025 56:16


https://www.linkedin.com/in/christophkarger/https://www.linkedin.com/company/gotonetworkhttps://www.linkedin.com/in/alinastoehr/summaryIn dieser Episode von GoToNetwork spricht Christoph Karger mit Alina, Head of Customer Success bei Demodesk, über die Bedeutung von Customer Success in Unternehmen. Alina teilt ihre Erfahrungen und Herausforderungen im Bereich Customer Success, die Notwendigkeit von Agilität und die Rolle von Feedback Loops in der Produktentwicklung. Sie diskutieren auch die Wichtigkeit von guten Kundenbeziehungen und die Zusammenarbeit zwischen Sales und Customer Success. In dieser Diskussion wird die Bedeutung der Automatisierung von Kundenfeedback und der Nutzung von KI zur Effizienzsteigerung in Unternehmen hervorgehoben. Alina und Christoph erörtern, wie durch automatisierte Workflows und Transkripte wertvolle Einblicke gewonnen werden können, um die Zusammenarbeit zwischen verschiedenen Teams zu verbessern. Sie betonen die Notwendigkeit einer klaren Rollenverteilung in der Automatisierung und die Integration dieser Prozesse in Sales Playbooks, um die Produktivität zu steigern. Zudem wird die Wichtigkeit von qualitativ hochwertigem Input für die KI-Nutzung betont, um optimale Ergebnisse zu erzielen. In dieser Episode diskutieren Alina und Christoph die Herausforderungen und Chancen, die KI im Vertrieb bietet. Sie betonen die Notwendigkeit, ein Verständnis für KI zu entwickeln, insbesondere für Vertriebler, die an traditionelle Methoden gewöhnt sind. Die Bedeutung von Playbooks und Automatisierung wird hervorgehoben, um die Effizienz zu steigern. Individuelle Ansätze im Vertrieb sind entscheidend, um sich von der Konkurrenz abzuheben. Zudem wird die Rolle von Coaching und Selbstoptimierung durch KI thematisiert, um kontinuierliches Lernen und Wachstum zu fördern. Abschließend reflektiert Alina über ihre beruflichen Ziele im Bereich Customer Success und die Möglichkeiten, die sich in der Zukunft ergeben könnten.takeawaysCustomer Success wird oft als unterrepräsentiert wahrgenommen.Ein CSM muss vielseitig und agil sein.Priorisierung und Segmentierung sind entscheidend im Customer Success.Gute Beziehungen zu Kunden fördern den Erfolg.Feedback Loops sind wichtig für die Produktentwicklung.Die Rollen im Customer Success sollten je nach Unternehmensgröße differenziert werden.Sales und Customer Success müssen eng zusammenarbeiten.Kundenfeedback sollte aktiv eingeholt und genutzt werden.Die Anerkennung von Customer Success ist wichtig für die Motivation.Agilität ist der Schlüssel zum Erfolg im Customer Success. Automatisierung spart Zeit und erhöht die Transparenz.Feedback Loops sind entscheidend für die Produktentwicklung.Effiziente Prozesse können durch KI-gestützte Workflows erreicht werden.Die Rollenverteilung in der Automatisierung ist wichtig.Transkripte bieten wertvolle Einblicke für Sales und Marketing.Die Integration von Automatisierung in Playbooks ist notwendig.Qualitativ hochwertiger Input ist entscheidend für KI-Output.Die Nutzung von Tools wie Make kann die Effizienz steigern.Follow-up-Prozesse können durch KI optimiert werden.Schulung und Training sind wichtig für die effektive Nutzung von KI. Das Verständnis für KI im Vertrieb ist entscheidend.Playbooks helfen, Prozesse zu standardisieren und zu automatisieren.Individuelle Ansätze sind notwendig, um im Vertrieb erfolgreich zu sein.Coaching und Selbstoptimierung sind wichtige Aspekte im Vertrieb.KI kann helfen, Einwände zu filtern und zu optimieren.Verbindlichkeit in der Kommunikation ist essenziell.Die Zukunft im Vertrieb erfordert kontinuierliches Lernen.Die Rolle von Mentoren ist für die persönliche Entwicklung wichtig.Ein klarer Fokus auf Bestandskunden kann erfolgreich sein.Networking und Austausch sind wichtig für die berufliche Entwicklung.Sound Bites"Customer Success ist der Wachstumsmotor.""CSM muss ein Alleskönner sein.""CSM sollte der Good Cop sein.""Gute Beziehungen machen mehr Spaß.""Wir müssen die Potenziale erkennen.""Sales Deals werden immer stark gefeiert.""Wir arbeiten sehr eng mit Sales zusammen.""KI extrem gut nutzen, tatsächlich.""Das ist auch eine große Ehre.""Danke, dass du da warst. Spaß gemacht."Chapters00:00Einführung in Customer Success02:55Alinas Werdegang und Erfahrungen05:55Die Herausforderungen im Customer Success08:48Rollenverteilung im Customer Success11:56Kundenbeziehungen und deren Bedeutung14:54Sales und Customer Success Alignment18:05Feedback Loops und Produktentwicklung18:52Automatisierung von Kundenfeedback21:29Effizienz durch KI-gestützte Prozesse24:19Rollenverteilung in der Automatisierung27:13Transkripte und deren Nutzung30:30Integration von Automatisierung in Sales Playbooks33:44Optimierung von Follow-up-Prozessen durch KI38:02Verständnis für KI im Vertrieb39:50Die Bedeutung von Playbooks und Automatisierung41:31Individuelle Ansätze im Vertrieb43:40Coaching und Selbstoptimierung durch KI50:02Zukunftsvisionen im Vertrieb und Customer Success

Science for Sport Podcast
272: Inside Catapult: Global Trends, Common Pitfalls & the Future of Sports Science

Science for Sport Podcast

Play Episode Listen Later Jun 16, 2025 43:21


This week, host Richard Graves is joined by Chris Polley, Vice President of Customer Success at Catapult, for a deep-dive into the world of elite sports performance monitoring. With over 55 sports scientists working across 16 countries, Chris shares what he and his team are seeing across top-tier teams in more than 40 sports worldwide. Listeners will learn: The global trends shaping the future of sports science, including data integration and AI Why the best teams often do the basics exceptionally well Common mistakes when adopting performance tech – and how to avoid them How Catapult's wearable and video technologies are being used to save time and unlock deeper insights What really makes a great sports scientist in today's high-performance environment Chris also shares practical advice for aspiring practitioners, highlighting the importance of communication, cultural fit, and the ability to simplify complex data to drive better decision-making. Whether you're working in pro sport or just entering the field, this episode is packed with wisdom from someone who's helped scale one of the most widely used performance platforms in the world. About Chris Polley Chris Polley is Catapult's Vice President of Customer Success, formerly Senior Director of Sport Science, based in Victoria, Australia. Over the past 11 years at Catapult, Chris has played a pivotal role in scaling the team from its start-up beginnings to a global fixture, now supporting over 4,400 teams across 128 countries. He leads a diverse squad of approximately 55 sports scientists across 16 nations, delivering post-sales support, global training, analytics best practice, and insights-driven performance strategies. With a strong academic grounding, including published research on activity profiling in elite lacrosse and rugby forwards, Chris brings both scientific rigour and real-world expertise to Catapult's wearable and video technology suite FREE 7d SCIENCE FOR SPORT ACADEMY TRIAL SIGN UP NOW: https://bit.ly/SFSepisode241 ​ Learn Quicker & More Effectively ​ Optimise Your Athletes' Recovery ​ Position Yourself As An Expert To Your Athletes And Naturally Improve Buy-In ​ Reduce Your Athletes' Injury Ratese ​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More ​ Improve Your Athletes' Performance ​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes ​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research

The Customer Success Playbook
Customer Success Playbook S3 E 64 - Jake McKee - AI Voice and AI Adoption

The Customer Success Playbook

Play Episode Listen Later Jun 16, 2025 8:38 Transcription Available


Send us a textThe future of AI isn't just about technology—it's about relationships. Jake McKee, renowned as "the community guy," delivers a paradigm-shifting perspective on AI adoption that goes far beyond features and functionality. Rather than getting caught up in the technical capabilities, McKee advocates for designing the emotional connection between humans and AI systems. This customer success playbook episode reveals why the most successful AI implementations focus on relationship design, helping users feel comfortable whether they're interacting with a clearly identified robot or a humanistic assistant. McKee draws from his extensive experience at Lego and Fortune 500 companies to demonstrate how thoughtful AI experience design can transform user adoption and trust.Detailed AnalysisMcKee's revolutionary concept of "AI Experience Design" (AIX) represents a fundamental shift in how organizations should approach AI implementation. His core principle—"design the relationship, not the functionality"—challenges the prevailing rush to launch AI features without considering the human emotional experience. The discussion reveals critical insights about user psychology, particularly how people naturally anthropomorphize AI systems, using phrases like "please" and "thank you" even when they know they're communicating with machines.The conversation explores the delicate balance between AI enthusiasm and appropriateness, referencing recent challenges with overly enthusiastic AI responses. McKee emphasizes that successful AI relationships require the same nuanced understanding we apply to human interactions—matching energy levels, providing appropriate friction for creative processes, and recognizing when users need quick answers versus thoughtful collaboration.Perhaps most importantly, this customer success playbook demonstrates how AI transformation requires understanding context and purpose. A customer service agent dealing with frustrated callers needs rapid, efficient AI assistance, while a creative professional benefits from AI that provides "good friction"—intentional slowdowns that prompt deeper thinking rather than overwhelming users with instant responses. This strategic approach to AI experience design ensures technology serves human needs rather than creating additional complexity.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookKevin's offeringPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

Business Travel 360
In Conversation With | Tye Radcliffe, Chief Customer Success Officer, Accelya

Business Travel 360

Play Episode Listen Later Jun 12, 2025 24:31


Send us a textIn Conversation With is a travel podcast where we speak with travel industry movers and shakers that are transforming business travel.  Get insights into the company they represent and learn about  how they are capitalizing on the future of travel.In this episode we speak with Tye Radcliff, Chief Customer Success Officer at AccelyaTye Radcliffe is Accelya's Chief Customer Success Officer, dedicated to ensuring airlines have the tools and support they need to succeed in modern retailing. A recognized leader in airline distribution and retailing, he brings deep industry expertise from leadership roles at United Airlines, Orbitz.com, and Travelport. Tye has played a pivotal role in shaping industry standards as a founding member of IATA's NDC Taskforce. He chaired the steering group for several years and served as Chairman of the IATA Passenger Standards Conference from 2017 to 2021, driving innovation in passenger retailing. Tye is passionate about helping airlines navigate the complexities of retailing transformation and enhancing their commercial success. Your host: Ann CederhallYou can subscribe to this podcast by searching 'BusinessTravel360' on Google Podcast, Apple Podcast, iHeart, Pandora, Spotify, Alexa or your favorite podcast player.This podcast was created, edited and distributed by BusinessTravel360.  Be sure to sign up for regular updates at BusinessTravel360.com - Enjoy!Support the show

Customer Success Career Coach
72. The $150K Resume: What Sets Apart Top CS Earners

Customer Success Career Coach

Play Episode Listen Later Jun 11, 2025 33:33


Want to know exactly what it takes to crack $150K+ in Customer Success this year? Spoiler: It's not a straight climb up the CSM ladder. Most high earners don't even have the "perfect" resume you'd expect.Inside this episode, I deconstruct the real, actionable strategies from ten clients who recently landed six-figure CS roles. You'll discover the resume keywords, career moves, and day-to-day behaviors that got them hired and the surprising patterns that break all the so-called “rules” of CS career growth.Curious how your experience stacks up? Wondering what one move could unlock your next salary bracket? Listen now! This playbook could literally change your trajectory, starting today.

CHURN.FM
E292 | How AI Is Rewriting the Customer Success Playbook: Lessons from 600+ CS Teams

CHURN.FM

Play Episode Listen Later Jun 11, 2025 45:44 Transcription Available


Today on the show we have Jamie Davidson, the CEO and Co-Founder, and Kelley Turner, the SVP of Global Customer Success at Vitally.In this episode, Jamie and Kelley share their experience in helping over 600 companies scale customer success operations through Vitally's platform.We then discussed how AI is reshaping CS workflows—from reducing manual data entry to enriching conversations with actionable insights.And we wrapped up by discussing the evolving role of CSMs, the importance of human connection, and how AI is enabling CS teams to drive strategic business outcomes.Mentioned ResourcesLinkedIn (Jamie Davidson)LinkedIn (Kelley Turner)VitallyClayDuolingo's Memo of Shifting to AIChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Women in Customer Success Podcast
138 - From Fashion to Customer Success: Melissa Garcia's Inspiring Career Journey

Women in Customer Success Podcast

Play Episode Listen Later Jun 11, 2025 32:53 Transcription Available


Text us your questions and thoughts!How do you pivot from fashion to a leadership role in Customer Success with no SaaS experience?We kick off Season 5 with Melissa Garcia, Senior Director of Member Success at Chief.Melissa joins us to share her unconventional journey from a career in fashion merchandising to becoming a leader in Customer Success. She opens up about what it really takes to break into SaaS, how she built confidence in a completely new industry, and why leading with empathy is her greatest superpower.We explore how mentors shaped her path, the lessons she learned navigating change, and her bold takes on modern CS practices, from ditching outdated QBRs to delivering “value you can't Google.”You'll discover:How to pivot into Customer Success without a SaaS backgroundWhy “value you can't Google” is key to becoming indispensableWays to own your voice in customer conversations (even when facing imposter syndrome)Why traditional check-ins often fail (and what to do instead)The transformative power of small steps, and the growing impact of women in CS leadershipIf you're looking to break into CS, grow your leadership skills, or lead more human-centered conversations, this episode is a treasure trove packed with practical insights and heartfelt wisdom.

The SaaSiest Podcast
184. Karolina Wrońska-Boukhalfa, Director of Customer Success, Dixa - How should companies segment customers to drive better outcomes?

The SaaSiest Podcast

Play Episode Listen Later Jun 11, 2025 47:16


In this episode, we're joined by Karolina Wrońska-Boukhalfa, Director of Customer Success, Dixa, the Value Experience Customer Service Platform empowering companies to deliver effortless, personalized experiences that drive customer loyalty. Trusted by leading consumer brands of the world, Dixa supports over 30 million conversations annually. We talk to Karolina about how they go about segmenting customers, and specifically how to interact with each segment to drive real business value when you have a big pool of customers, and at times with very different characteristics. Here are some of the key questions we address: - How do you personally decide what dimensions to segment on — revenue, usage, potential, lifecycle stage? Can you walk us through a real segmentation model you've used that worked well? - Once you've segmented your customer base, how do you make that segmentation actionable across the team? Any tips for operationalizing it across CS, Sales, and Product? - Have you ever had to rework your segmentation model because it wasn't driving the outcomes you wanted? What triggered the change, and what did you learn?  - In lower-revenue or long-tail segments, how do you ensure customers still feel seen and supported without scaling your CS costs?   - For a CS leader who's never done structured segmentation before, or for the ones that need to revisit this exercise, what would be your first three steps to get started? Tune in to learn how Karolina and her team are making sure that every customer is getting the attention they deserve and need to not just stick around but also to expand their commitment to Dixa.

Coffee w/#The Freight Coach
1215. #TFCP - The Freight CEO's Journey: Discipline, Grit, and Long-Term Thinking!

Coffee w/#The Freight Coach

Play Episode Listen Later Jun 9, 2025 32:38 Transcription Available


Today, Bob King of Sage Freight brings his over thirty years of experience in the transportation industry and the entrepreneurial mindset that keeps him thriving and growing! Bob emphasizes prioritizing revenue-generating activities, accepting personal liability impacts decision-making, and promoting long-term customer relationships. Tune in to unpack more from this episode!   About Bob King Robert King is a veteran logistics executive and entrepreneur with over 30 years of experience in transportation and supply chain leadership. He is the Founder and CEO of Sage Freight, launched in October 2021 in Brentwood, Tennessee. Under his leadership, Sage Freight has grown into a high-performing logistics company with international operations and a strong cultural foundation built on people, purpose, and process.  Before Sage, Robert served as President of One Point Logistics in early 2020, where he was recruited to lead a turnaround of a 250-person operation.  From 2005 to 2020, Robert was the Founder and President of Cavalry Logistics, which he built from the ground up without outside funding. In 2010, he sold Cavalry to Universal Logistics Holdings but continued to lead the company as President for nearly a decade post-acquisition.  Robert began his career at C.H. Robinson in August 1993, starting in the North Chicago office. He rose through the ranks to become Transportation Manager and, ultimately, General Manager of the Nashville office.  He later served as Director of Logistics at Western Express from 2004 to 2005, where he launched a brokerage team that achieved a multimillion-dollar run rate in its first year and helped establish a high-performing, cross-functional culture.  Robert holds a Bachelor of Arts in Global Security and Nuclear Warfare from the University of Wisconsin–Madison. Known for his strategic clarity, cultural leadership, and operational excellence, he continues to shape the future of freight through innovation, acquisition, and people-first growth.  

CX Chronicles Podcast
Bringing Hallmark Moments To The Business World | Patrick McCullough

CX Chronicles Podcast

Play Episode Listen Later Jun 9, 2025 53:41 Transcription Available


Hey CX Nation,In this week's episode of The CXChronicles Podcast #260, we welcomed Patrick McCullough, President of Hallmark Business Connections, based in Kansas City, MO. Just like you rely on Hallmark to strengthen your personal relationships, you can count on them to keep your business going and growing.We help businesses by turning customers into advocates, employees into champions and companies into more connected environments all through the power of an unexpected Hallmark card.Nothing better than a "tangible thank you" in a world where everything seems to be moving towards digital. In this episode, Patrick and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team at Hallmark Business Connections think through on a daily basis to build world class customer experiences.**Episode #260 Highlight Reel:**1. Hallmark cards -- the game changer in a digital world 2. Leveraging traditional mediums to grow your business & CX efforts3. Why tangible gifts & notes are still extremely beneficial in business 4. Expanding your tool-kit for customer & employee shout-outs 5. What we can learn from Hallmark about remaining relevant over decadesClick here to learn more about Patrick McCulloughClick here to learn more about Hallmark Business ConnectionsHuge thanks to Patrick for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & customer success space into the future.If you enjoy The CXChronicles Podcast, stop by your favorite podcast player hit the follow button and leave us a review today.For our Spotify friends, make sure you are following CXC & please leave a 5 star review so we can find new listeners & members of our community.For our Apple friends, same deal -- follow CXCP and leave us a review letting folks know why you love our customer focused content.You know what would be even better?Go tell one of your friends or teammates about CXC's content,  our strategic partners (Hubspot, Intercom, & Zendesk) + they can learn more about our CX/CS/RevOps On-Demand services & please invite them to join the CX Nation!Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

The Customer Success Playbook
Customer Success Playbook Podcast S3 E63 - AI Revolution in Customer Success: From Chorus to Custom GPTs

The Customer Success Playbook

Play Episode Listen Later Jun 8, 2025 11:38 Transcription Available


Send us a textAI Friday delivers cutting-edge insights as John Huber reveals how artificial intelligence is transforming customer success operations. The conversation explores practical AI applications that are already delivering results, from conversation intelligence tools like Chorus for team coaching and customer context gathering, to emerging platforms like Sturdy that analyze unstructured data across email, Slack, and support tickets to identify churn risks and expansion opportunities. John challenges the overhyped notion that AI will replace CSMs, emphasizing instead how it amplifies human capabilities and enables more strategic engagement. The discussion culminates with an intriguing experiment: using custom GPTs for renewal pricing strategy that combines deal structure recommendations with benefit articulation. This customer success playbook episode demonstrates how forward-thinking CS leaders are leveraging AI to scale their impact while maintaining the human connections that drive customer loyalty.Detailed AnalysisThe episode showcases a mature understanding of AI implementation in customer success, moving beyond theoretical possibilities to practical applications with measurable business impact. John's progression from early adoption of Chorus to exploration of comprehensive platforms like Sturdy illustrates the rapid evolution of AI tools specifically designed for CS operations.The discussion of unstructured data analysis represents a significant leap forward in customer intelligence capabilities. Traditional CS platforms focus primarily on structured data points, but John's experience with AI-powered analysis of emails, support tickets, and communication channels opens new possibilities for early risk detection and opportunity identification. This capability addresses a long-standing challenge in customer success: the inability to systematically analyze the vast amount of unstructured communication that contains critical insights about customer health and growth potential.John's perspective on AI replacing CSMs demonstrates thoughtful leadership in an era of technological disruption. His emphasis on AI as an enabler rather than a replacement aligns with successful digital transformation strategies across industries. The human element remains crucial for building trust, navigating complex customer relationships, and making nuanced decisions that require emotional intelligence.The custom GPT experiment for renewal pricing represents the frontier of AI applications in CS operations. This use case demonstrates how AI can be trained on specific business contexts to provide both analytical recommendations and strategic guidance, potentially transforming how CS teams approach contract negotiations and renewal conversations.For CS leaders, this episode provides a roadmap for AI adoption that balances innovation with practical implementation, emphasizing tools that enhance rather than replace human capabilities.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

Customer Success Career Coach
71. From Ignored To Interviewed - 4 Real Stories from CS Job Seekers Who Got Results

Customer Success Career Coach

Play Episode Listen Later Jun 4, 2025 12:19


You're rewriting your resume, applying nonstop, doing everything right and still getting ghosted. Sound familiar? In this episode, I sit down with four job seekers who were stuck in the same burnout cycle… until one shift flipped everything.They went from overwhelmed and radio silence to inboxes full of interviews, and it wasn't because they worked harder. We break down the exact outreach, mindset, and resume tweaks that turned the tide (even after months of rejection). If you're ready to stop spinning and start getting noticed, this might be the episode that finally changes your job search.

Sales Is King
201: Unlocking Business Value @RedHat | Anurag Goel

Sales Is King

Play Episode Listen Later Jun 4, 2025 39:34


SummaryIn this episode, Dan Sixsmith interviews Anurag Goel, the Global Head of Business Value and Realization at Red Hat and one of the highest profile experts in the value engineering world. They discuss the importance of shifting the conversation from product features to business outcomes, the challenges of scaling business value, and the role of AI in enhancing value propositions. Anurag shares insights on navigating buyer confidence, the significance of customer success, and the value of partnerships. He also reflects on his personal journey and leadership style, emphasizing the importance of relationships and team growth in achieving success.TakeawaysThe shift from feature selling to value selling is crucial for success.AI's ROI is a major concern for customers today.Value selling provides a framework for addressing buyer confidence.Customer success is integral to maintaining and growing accounts.Partnerships are essential for scaling business value.Anurag's journey includes significant roles at SAP, Adobe, and Salesforce.Building relationships is key to success in sales and leadership.Cultural synergy is important for team cohesion, especially in remote settings.Success is defined by team impact, shared vision, and individual growth.Chapters00:00 Introduction to Business Value at Red Hat02:26 Scaling Business Value and Overcoming Challenges06:38 The ROI of AI: Insights and Strategies11:00 Navigating Buyer Confidence in Complex Sales14:11 Customer Success as a Demand Generation Strategy18:32 Partnering for Success: The Role of Partners21:17 Anurag's Journey: From Aspirations to Leadership30:41 Leadership Style and Team Motivation35:34 Defining Success: Goals for 2025

The Customer Success Playbook
Customer Success Playbook Podcast S3 E62 - John Huber - Who Should Really Own Upsells and Cross-sells?

The Customer Success Playbook

Play Episode Listen Later Jun 4, 2025 9:26 Transcription Available


Send us a textWednesday brings the burning question that divides CS and sales teams everywhere: who should own expansion revenue? John Huber tackles this contentious topic with nuanced insights drawn from his experience managing both dedicated CS-led expansion models and hybrid partnership approaches. Rather than offering a one-size-fits-all answer, John presents a thoughtful framework for determining the optimal structure based on deal complexity, sales cycle length, and organizational maturity. He shares specific examples of successful implementations, including a sophisticated model where CSMs handled straightforward upsells and renewals while account executives managed complex expansion opportunities. The discussion dives deep into compensation structures, forecasting methodologies, and the critical importance of clearly defining roles to avoid territorial conflicts. This customer success playbook episode provides practical guidance for leaders struggling to optimize their expansion strategy without sacrificing customer relationships.Detailed AnalysisThis episode addresses one of the most politically charged topics in revenue operations: expansion ownership. John's approach demonstrates sophisticated thinking about organizational design, moving beyond simple "CS versus Sales" debates to examine the underlying factors that should drive structural decisions.The hybrid model John describes represents an evolution in CS thinking, recognizing that different types of expansion opportunities require different skill sets and engagement approaches. His 70/30 compensation structure (70% quota-oriented, 30% experience-focused) within the variable component offers a practical framework for balancing commercial accountability with customer-centric behaviors.Particularly valuable is John's emphasis on forecasting churn and renewal business with the same rigor as new logo acquisition. His practice of conducting detailed risk assessments 4-5 months before fiscal year start demonstrates the proactive mindset required for successful renewal management. The recommendation to begin renewal conversations 12 months in advance challenges the reactive approach many organizations take to customer retention.The discussion also highlights the importance of cross-functional partnerships, especially between CS and finance teams, in developing accurate forecasting models. John's collaborative approach with his CFO shows how CS leaders can elevate their strategic influence by speaking the language of business operations.For revenue leaders, this episode provides a decision-making framework for expansion ownership that considers deal complexity, resource allocation, and organizational capabilities rather than defaulting to territorial thinking.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

The Customer Success Pro Podcast
Build Your First Customer Success Retention Program with Parul Bhandari

The Customer Success Pro Podcast

Play Episode Listen Later Jun 4, 2025 54:38 Transcription Available


In this episode of the Customer Success Pro Podcast, host Anika Zubair and guest Parul Bhandari discuss the critical aspects of building effective customer retention programs. They explore the importance of understanding customer goals, the role of product market fit, and the necessity of tracking essential metrics from day one. Parul shares her journey from leading customer success teams to becoming a fractional consultant, emphasizing the growing trend of fractional roles in the current market. The conversation highlights the need for early-stage startups to prioritize retention strategies alongside acquisition efforts, ensuring a solid foundation for long-term success. In this conversation, Anika Zubair discusses the evolution of customer retention strategies as organizations grow. She emphasizes the importance of understanding customer health, structuring effective renewal processes, and adapting to changes in customer sentiment and stakeholder dynamics. Anika also highlights the need for continuous engagement with customers and the role of health scores in retention efforts. The discussion covers practical steps for building retention programs and the significance of viewing challenges as opportunities for growth.Get your FREE QBR Revenue Guide: https://thecustomersuccesspro.com/resourcesSignup to the VIP Waitlist for RevUP Academy: https://thecustomersuccesspro.com/revupChapters00:00 Introduction08:13 The Importance of Early Stage Customer Success12:09 Creating Retention Programs from Day One13:37 Understanding Customer Goals and Outcomes16:21 The Role of Product Market Fit in Retention20:12 Tracking Metrics for Early Stage Companies25:31 Essential Metrics for Customer Retention27:53 Identifying Customer Retention Challenges28:23 Evolving Retention Strategies for Growing Teams29:46 Understanding Customer Health and Renewal Programs31:14 Structuring Effective Renewal Processes32:42 Navigating Customer Sentiment and Product Changes34:57 Re-Onboarding and Stakeholder Realignment36:54 Leveraging Health Scores for Retention39:42 Transforming Challenges into Opportunities41:07 Surprises in Mature Retention Phases43:05 Engaging Customers for Long-Term Retention45:27 Keeping Retention Strategies Fresh49:12 Practical Steps for Building Retention ProgramsConnect with Anika Zubair: Website: https://thecustomersuccesspro.com/LinkedIn:  https://www.linkedin.com/in/anikazubair/CSM RevUP Academy: https://thecustomersuccesspro.com/revupConnect with Parul Bhandari:Linkedin: https://www.linkedin.com/in/parul-bhandari-1294488/Website: https://customerxsuccess.com/Parul is a Customer Success consultant based in Chicago. Following time working for large corporations, Parul launched her first Customer Success (CS) team from the ground up, and from then on has found a passion in leading CS teams. Parul draws from her collective background to design CS organizations which can be scaled successfully, to drive CS as a profit center and to drive value exchange and retention.Parul writes for Inc.com and has a collaborative CS booSend Anika a text :) Want to be our next guest? Apply here: https://www.thecustomersuccesspro.com/podcast-guest Podcast Editor: https://podcastmagician.com/

From Vendorship to Partnership
Authenticity Is Your Only Competitive Advantage with Eric Agnew, CRO at Ignitium

From Vendorship to Partnership

Play Episode Listen Later Jun 3, 2025 24:44


Welcome to Season 3 of 10/10 GTM: The Podcast for Revenue Leaders!Our guest for Episode 81 is Eric Agnew, CRO, Ignitium. Over the past seven years, Eric has played a pivotal role in the company's growth, serving in key leadership positions including CRO, VP of Customer Success, and VP of Account-Based Marketing. With 10+ years of experience in sales and marketing, Eric brings a wealth of insight to the conversation.In this episode, Ross and Eric discuss why your clients' success directly drives your own, how authenticity builds trust and long-term value in business relationships, and why the race to find and engage buyers first determines who wins in the market.

All Things Considered CX with Bob Azman
Why Employee Experience Drives Customer Success, with Annette Franz

All Things Considered CX with Bob Azman

Play Episode Listen Later Jun 3, 2025 32:20


Welcome back to another episode of the All Things Considered CX Podcast!In this engaging conversation, Bob Azman reconnects with Annette Franz, Chief Experience Officer of CX Journey, Inc., and a true thought leader in the world of customer and employee experience. Annette shares insights from her impressive 33-year career—including her start at J.D. Power and Associates—and dives into the central themes of her latest book, "Employee Understanding."Together, Bob and Annette explore why so many organizations are stuck in the basics of experience management, often overlooking the vital connection between employee experience (EX) and customer experience (CX). Annette makes a compelling case for focusing on culture as the foundation of a thriving workplace, revealing the three pillar framework at the heart of her new book.They discuss why imposing rigid "rules" doesn't work, how workplaces can truly operationalize their values, and why governance—often seen as a negative—is actually a force for positive collaboration when done right.Plus, Annette addresses the often-overlooked shortcomings in recruiting and onboarding and offers practical advice for any leader aiming to create an employee-centric organization.If you're looking for actionable ideas to disrupt the status quo and drive lasting change in both customer and employee experience, you won't want to miss the lessons and stories Annette shares in this illuminating episode.

All Things Considered CX with Bob Azman
Why Employee Experience Drives Customer Success, with Annette Franz

All Things Considered CX with Bob Azman

Play Episode Listen Later Jun 3, 2025 32:41


Welcome back to another episode of the All Things Considered CX Podcast!In this engaging conversation, Bob Azman reconnects with Annette Franz, Chief Experience Officer of CX Journey, Inc., and a true thought leader in the world of customer and employee experience. Annette shares insights from her impressive 33-year career—including her start at J.D. Power and Associates—and dives into the central themes of her latest book, "Employee Understanding."Together, Bob and Annette explore why so many organizations are stuck in the basics of experience management, often overlooking the vital connection between employee experience (EX) and customer experience (CX). Annette makes a compelling case for focusing on culture as the foundation of a thriving workplace, revealing the three pillar framework at the heart of her new book.They discuss why imposing rigid "rules" doesn't work, how workplaces can truly operationalize their values, and why governance—often seen as a negative—is actually a force for positive collaboration when done right.Plus, Annette addresses the often-overlooked shortcomings in recruiting and onboarding and offers practical advice for any leader aiming to create an employee-centric organization.If you're looking for actionable ideas to disrupt the status quo and drive lasting change in both customer and employee experience, you won't want to miss the lessons and stories Annette shares in this illuminating episode.

Coach2Scale: How Modern Leaders Build A Coaching Culture
Why Good Reps Plateau and What Great Managers Do About It with Julie Fox | Coach2Scale Episode #95

Coach2Scale: How Modern Leaders Build A Coaching Culture

Play Episode Listen Later Jun 3, 2025 50:37


What happens when your strongest reps stop getting better? In this episode of Coach2Scale, Julie Fox, Global Director of Customer Success at Cin7, shares how she transformed "steady but stuck" team members into high-impact players. From busting the myth of one-size-fits-all sales training to implementing a radical feedback culture, Julie unpacks how coaching isn't just for underperformers. It's a strategic growth engine for the whole team. She explains how her approach to structured, personalized coaching drives not just rep development but cross-functional alignment and executive trust.Julie also dives into the frontline manager dilemma: they're overwhelmed, under-supported, and often promoted without the tools to coach effectively. She offers actionable frameworks for feedback that sticks, one-on-ones that matter, and why even your top performers still need direction. Whether you're a CRO trying to stabilize performance or a new manager navigating the leap from IC to leader, this episode delivers tactical guidance grounded in experience, not theory.Top Takeaways Generic sales training fails high-context teams. Off-the-shelf training doesn't stick when sales cycles are complex, technical, or regulated; coaching must be personalized to the rep's world.Radical candor beats performance reviews. Feedback should be frequent, specific, and kind, not saved for annual reviews or buried in vague praise.High performers plateau without stretch coaching. Even your best reps need friction to grow; without it, they stagnate and disengage quietly.Effective 1:1s start with knowing the rep as a person. Understanding motivations, feedback styles, and personal goals unlocks performance in ways dashboards never will.Coaching isn't a calendar event; it's a culture. Building feedback loops into day-to-day operations (like peer call reviews and structured office hours) creates sustained behavior change.Not all reps are ready for feedback in the same way. Great managers check in before delivering feedback to ensure the timing and delivery fit how each rep processes input.Manager consistency separates good teams from great ones. Sporadic coaching drives uneven results; systematized coaching practices help managers scale development across the team.First-line managers need coaching too. Most FLMs were promoted without being taught how to lead; equipping them is the fastest way to impact rep performance and retention.Team-first leaders earn executive trust. Julie's “Team Number One” mindset shows how customer success leaders can earn CRO alignment by focusing on business outcomes, not just function-specific wins.Customer centricity must be operationalized. Declaring CS as a priority isn't enough; Julie made it real by embedding it into cross-functional KPIs and role-specific accountability.

CX Chronicles Podcast
TaskUs Human Centered, AI Amplified | Joe Anderson

CX Chronicles Podcast

Play Episode Listen Later Jun 2, 2025 43:23 Transcription Available


Hey CX Nation,In this week's episode of The CXChronicles Podcast #259, we welcomed Joe Anderson, Senior Director - Head of CX & Digital Transformation at TaskUs based in New Braunfels, TX.TaskUs is a different breed of BPO. They are a collective of highly capable humans, who understand how to deploy technology and data to best serve your purpose. From Digital CX to Trust & Safety, AI Services, Risk + Response, Consulting, and anything in between, we consider ourselves responsible for protecting our partners' interests and supporting their long term success through innovation and technology - powered by ridiculously smart people.In this episode, Joe and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team at TaskUs think through on a daily basis to build world class customer experiences.**Episode #259 Highlight Reel:**1. Leading AI-safety initiatives at TaskUs  2. Developing and leveraging AI-powered analytics for customers 3. Partnering with Decagon and Regal focusing on augmentation 4. Constant monitoring & analysis of customer interactions to fuel sales5. Leveraging playbooks & how-to guides to create incredible EX Click here to learn more about Joe AndersonClick here to learn more about TaskUsHuge thanks to Joe for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & customer success space into the future.If you enjoy The CXChronicles Podcast, stop by your favorite podcast player hit the follow button and leave us a review today.For our Spotify friends, make sure you are following CXC & please leave a 5 star review so we can find new listeners & members of our community.For our Apple friends, same deal -- follow CXCP and leave us a review letting folks know why you love our customer focused content.You know what would be even better?Go tell one of your friends or teammates about CXC's content,  our strategic partners (Hubspot, Intercom, & Zendesk) + they can learn more about our CX/CS/RevOps On-Demand services & please invite them to join the CX Nation!Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

Women in Customer Success Podcast
[WiCS PowerUp Masterclass S2:E2] AI as Your CS Co-Pilot: How CS Teams Are Driving Real Impact

Women in Customer Success Podcast

Play Episode Listen Later Jun 2, 2025 46:35 Transcription Available


Text us your questions and thoughts!Welcome to another Women in Customer Success limited edition episode, where we bring you an exclusive PowerUp Masterclass in partnership with our friends at Gainsight. In today's conversation, we tackle AI's biggest myths, explore practical use cases, and discuss how leading CS teams are already leveraging AI to mitigate risk, personalize at scale, and drive revenue growth.You'll hear lots of practical examples of the daily use of AI in customer success. Buckle up and tune in.FeaturingEduardo Amorim, VP of Customer Success, SendcloudKate Neal, Senior Director of Customer Success, GainsightMarija Skobe-Pilley, Founder of Women In CS

Women in Customer Success Podcast
Women in Customer Success Season 5 Coming Soon! [Trailer]

Women in Customer Success Podcast

Play Episode Listen Later May 29, 2025 2:12 Transcription Available


Text us your questions and thoughts!NEW! NEW! NEW!We're kicking off Season 5 of the Women in Customer Success Podcast!That means:- Elevating the voices of more remarkable women in CS- More inspiring conversations, unique career stories and actionable tips- And a brand new spin we're bringing to our show this seasonHear from WiCS Founder & Host, Marija Skobe-Pilley, and discover what's new. In case you're new here, welcome to the Women in Customer Success Podcast. Come join us, be part of our community of ambitious professionals, and join the conversation.And be sure to follow us and subscribe to our show, wherever you enjoy your podcasts.__________________________________________________About Women in Customer Success Podcast: Women in Customer Success Podcast is the first women-only podcast for Customer Success professionals, where remarkable ladies of Customer Success connect, inspire and champion each other. Follow:Women in Customer Success Website - womenincs.co/podcast LinkedIn - linkedin.com/company/womenincs Instagram: https://www.instagram.com/womenincs.co/ Host Marija Skobe-Pilley Website - https://www.marijaskobepilley.com/ LinkedIn - https://www.linkedin.com/in/mspilley/ Get a FREE '9 Habits of Successful CSMs' guide https://www.marijaskobepilley.com/9-habits-freebie NEW - Women in Customer Success Courses: Thriving as a First-Time People Leader - https://womenincs.co/thriving-as-a-first-time-people-leader The Revenue CSM - https://womenincs.co/the-revenue-csm

Customer Success Career Coach
70. The 3 Critical Job Search Shifts You Need To Make to Land CSM Interviews in 2025

Customer Success Career Coach

Play Episode Listen Later May 28, 2025 27:40


If you've been mass applying to jobs, tweaking your resume nonstop and still hearing crickets, this episode is your reality check. Those tactics just aren't cutting it in 2025. But here's the good news: I'm breaking down the three strategic pivots that are helping my clients land real interviews at companies they're actually excited about. Think smarter resumes, LinkedIn profiles that attract (not just show up) and outreach strategies that make you impossible to ignore.You'll hear how our client went from 400 applications and zero responses to booking two interviews in one week just by shifting his approach. I'm revealing what hiring managers are really looking for in your resume, how to craft a LinkedIn profile that builds instant trust and the outreach method that works better than messaging recruiters. If you're ready to stop guessing and start getting results, this episode gives you the playbook. Hit play!

Marketing Success with Podcast Advertising
Cracking Multiformat Success

Marketing Success with Podcast Advertising

Play Episode Listen Later May 28, 2025 31:40


In this episode of The Podcast Advertising Playbook, host Heather Osgood is joined by Mark Pafume, Vice President of Sales and Customer Success at Podbean. With years of experience guiding creators and brands through the evolving podcast landscape, Mark brings a fresh perspective on why combining video and audio is no longer just a nice-to-have, it's a must for growth-minded podcasters. Mark dives into the current media environment and explains why now is a pivotal moment for creators to expand their reach across multiple formats. He offers insights on the unique discoverability challenges (and opportunities) of video-first versus audio-first platforms, as well as actionable tips for podcasters looking to streamline production without sacrificing quality. In this episode, Heather and Mark discuss: Why creators can no longer ignore the power of video The pros and cons of video-first vs. audio-first platforms for discoverability Workflow strategies to reduce burnout when producing in both formats What metrics matter most when tracking multiformat success Common pitfalls creators face when venturing into video Whether you're an audio purist or already dabbling in video, this episode will help you build a sustainable strategy that grows your audience and multiplies your impact.

The Customer Success Pro Podcast
How to Build Strategic Relationships with Your Customers

The Customer Success Pro Podcast

Play Episode Listen Later May 28, 2025 27:05 Transcription Available


In this episode of the Customer Success Pro Podcast, Anika Zubair emphasizes the importance of building genuine human relationships with customers. She discusses the challenges faced by Customer Success Managers in managing multiple accounts and the need to shift from transactional interactions to strategic partnerships. Anika outlines common mistakes CSMs make, such as only reaching out when they need something and failing to personalize communication. She introduces principles for building strong relationships, including being relevant, consistent, and human. The episode concludes with actionable challenges for listeners to enhance their customer relationships.Get your FREE QBR Revenue Guide: https://thecustomersuccesspro.com/resourcesGet on the VIP Waitlist for RevUP Academy: https://www.thecustomersuccesspro.com/revupChapters:00:00 Building Lasting Customer Relationships02:15 Customer Management in CS05:34 Myths in Customer Success10:10 Principles of Strategic Relationships15:44 Consistency Over Intensity19:34 The Human Element in Customer Success22:18 Actionable TakeawaysConnect with Anika Zubair: Website: https://thecustomersuccesspro.com/LinkedIn:  https://www.linkedin.com/in/anikazubair/CSM RevUP Academy: https://thecustomersuccesspro.com/revupSend Anika a text :) Want to be our next guest? Apply here: https://www.thecustomersuccesspro.com/podcast-guest Podcast Editor: https://podcastmagician.com/

The Customer Success Playbook
Customer Success Playbook Podcast S3 E61 - John Huber - Blueprint for Strategic Alignment

The Customer Success Playbook

Play Episode Listen Later May 26, 2025 6:36 Transcription Available


Send us a textSummaryThis episode kicks off a compelling three-part series featuring John Huber, founder of Customer Success Architects, who brings two decades of experience building CS functions across five different SaaS companies. The conversation centers on the fundamental question every growing business faces: how do you launch a customer success function that actually drives results? John shares his battle-tested approach, emphasizing the critical importance of aligning CS initiatives with company-wide strategic objectives rather than jumping straight into tactical execution. Through a fascinating case study involving a massive platform transformation for enterprise pharmaceutical and high-tech manufacturing clients, he demonstrates how proper alignment enabled a successful four-and-a-half-year migration from on-premise to cloud infrastructure without losing a single customer. This customer success playbook episode provides essential groundwork for any organization looking to build or rebuild their CS foundation.Detailed AnalysisThe discussion reveals several strategic insights that challenge conventional CS wisdom. Rather than immediately focusing on hiring CSMs or implementing technology platforms, John advocates for a "strategy-first" approach that ensures every CS initiative ladders up to broader business objectives. This methodology becomes particularly powerful when managing complex transformational projects, as evidenced by his experience migrating enterprise clients from legacy on-premise systems to modern cloud platforms.The episode highlights three critical success factors for new CS functions: strategic alignment with three-year company vision, cross-functional collaboration (especially with legal and finance teams), and allowing significantly more time than initially estimated for complex transitions. John's approach to contractual restructuring during platform migrations offers valuable lessons for companies navigating similar transformations, particularly the importance of providing financial incentives and flexible contract structures during transition periods.The conversation also underscores how customer success professionals must evolve beyond traditional support roles to become strategic business partners. John's team successfully positioned platform limitations as innovation opportunities, demonstrating the communication skills necessary to maintain customer relationships during potentially disruptive changes.For CS leaders and executives, this episode provides a practical framework for launching CS initiatives that deliver measurable business impact while maintaining strong customer relationships throughout complex organizational changes.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

The Customer Success Playbook
Customer Success Playbook Podcast S3 E60 - Kristen Nolan - How AI Can Strengthen Client Relationships

The Customer Success Playbook

Play Episode Listen Later May 23, 2025 9:36 Transcription Available


Send us a textThe Customer Success Playbook podcast wraps up its enlightening three-part series with Kristen Nolan of Interview Valet by exploring the delicate balance between technology and human connection. In this forward-thinking discussion, Kristen reveals how she leverages AI as a strategic tool while maintaining authentic relationships. From using AI to identify unique client differentiators to employing dictation for efficiency, this episode offers practical ways to harness technology without sacrificing the personal touch. Hosts Roman Trebon and Kevin Metzger guide a conversation that demonstrates how AI can enhance rather than replace meaningful connections in customer success.Detailed AnalysisAs AI continues to transform business operations, customer success professionals face a critical question: Can technology actually strengthen human relationships rather than diminish them? This episode provides a refreshingly balanced perspective that avoids both technological evangelism and fearful resistance.Kristen Nolan's approach to integrating AI into client relationships stands out for its pragmatism and strategic focus. Working at Interview Valet, where "relationships are the ultimate currency" serves as a core value, Kristen has developed a methodology that leverages AI as a starting point rather than an end solution. Her process of using tools like ChatGPT to identify a client's unique differentiators demonstrates how AI can enhance relationship-building by providing deeper insights that might otherwise remain undiscovered.What makes this discussion particularly valuable for the customer success playbook is the emphasis on maintaining authenticity while embracing technological efficiency. Kristen's guidance on viewing AI outputs as "a baseline" that requires human refinement offers a practical middle path for CS professionals concerned about sounding robotic or inauthentic in client communications. As she notes, "AI can't make up personal stories for you," highlighting the irreplaceable value of human experience in building genuine connections.The hosts share equally practical applications, with Roman revealing how he uses AI to improve the tone and client-centricity of his communications—not by blindly copying AI outputs, but by using them as a mirror to recognize when his natural communication style might come across as too abrupt. This application addresses one of the most common challenges in customer success: ensuring that necessary direct communications don't damage valuable relationships.For customer success teams looking to scale their operations without sacrificing quality, this episode provides a framework for thoughtful AI integration. The discussion moves beyond theoretical benefits to share tangible techniques like using ChatGPT projects to maintain context, leveraging dictation for efficiency, and using AI to help craft more concise communications. These practical tips demonstrate how technology can free up time for meaningful relationship-building rather than replacing it.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CuPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

One Knight in Product
Alex Rastatuev's Hot Take - Product Onboarding and Customer Success Beats Features (with Alex Rastatuev, Senior Product Manager @ Keyhole.co)

One Knight in Product

Play Episode Listen Later May 23, 2025 22:26


Alex Rastatuev is a Senior Product Manager for Keyhole, a social media insights company, and is passionate about product-led growth. He's also an active mentor, looking to pay it forward to the next generation of PMs. Alex's hot take? That thoughtful product onboarding and education is more important than showing all your features all at the same time, and will lead to better activation rates and product growth. Find Alex on LinkedIn: https://www.linkedin.com/in/alex-rastatuev/ or check out his mentoring profile: https://partnerup.intelligentpeople.co.uk/mentor/alex-rastatuev/.

Remarkable Marketing
The New Look: B2B Marketing Lessons on Evolving Your Brand Through Reinvention with Customer Advocacy & Executive Programs Lead at dbt Labs, Hrishi Kulkarni

Remarkable Marketing

Play Episode Listen Later May 22, 2025 37:18


Reinvention beats repetition every time. In a crowded market, it's reimagination that sets you apart.That's the real lesson behind The New Look, a drama that follows Christian Dior as he rebuilds a whole new vision of fashion. In this episode, we're taking inspiration from that spirit of transformation with the help of our special guest, Hrishi Kulkarni, Director of Customer Advocacy & Executive Programs at dbt Labs.Together, we explore what B2B marketers can learn from narrative-driven branding, thoughtful reinvention, and the power of showing up with both creativity and compassion.About our guest, Hrishi KulkarniHrishi Kulkarni leads customer advocacy and executive programs at dbt Labs. Previously, Hrishi served as Head of Customer Marketing & Executive Programs at New Relic. He has also worked at Salesforce in Customer Engagement and Marketing and QStream in Customer Success and Professional Services. Hrishi brings with him over 16 years of experience in customer engagement. He is also an equality champion, SF LGBT Center board member and founder of LGBTQ+ ERGs in India and Asia.What B2B Companies Can Learn From The New Look:Storytelling is your superpower. In The New Look, Christian Dior tells stories through his fashion. His work is infused with personal meaning, from tributes to his sister to inspiration from his mother. Hrishi says, “Marketing is all about storytelling. I joined marketing because I love storytelling… it emotionally connects your product and your services to your audience.” In B2B, storytelling isn't fluff, it's how you make people care. It's how you stand out. Don't just tell your audience what your product does, tell them why it matters.Innovation only works when it's authentic. Dior's most memorable move wasn't a massive runway spectacle; it was an intimate, unexpected fashion show that broke every rule. Hrishi explains, “He's not going to have a huge fashion show… He's going to create it in a very small space, a very personalized experience. Which never before any designer had done.” That decision wasn't flashy for the sake of it. It was deeply intentional. For B2B marketers, it's a reminder that innovation doesn't mean gimmicks. It means staying true to your values and finding fresh, genuine ways to express them.Repetition kills good content. Dior didn't copy what worked, he created what was next. Hrishi says, “As a customer marketer… we have to be creative in identifying and securing the right stories and then finding innovative ways to amplify those stories. If you keep amplifying different stories also in similar ways, at some point it is going to fall flat.” B2B marketers often default to the same formats: another case study, another quote, another video. But to keep your audience engaged, you have to rethink how you tell your stories, not just what stories you tell.Quotes*“ I love storytelling. It's because, if you think about it, storytelling truly impacts people's hearts and minds. It emotionally connects your product and your services to your audience. And that's exactly what Dior has done with his fashion. Like the perfume story you shared earlier, right? It's inspired by his sister. Like a lot of his design of his costumes, of his art, his all comes inspired from his mother. So he truly shows us how storytelling can drive the fashion industry. He started his fashion through the art of storytelling. Also thinking outside the box. If you saw the show, he's constantly innovating. He's constantly thinking outside the box. And as a customer marketer, you have to be constantly creative in identifying and securing the right stories and then finding innovative ways to amplify those stories. If you keep amplifying different stories also in similar ways, at some point it is going to fall flat. So it's always “how can I be innovative with these stories?” And then of course thought leadership, right? It's storytelling or thinking outside the box, being creative to showcase the thought leadership of your customers, their brand.”*“ In terms of B2B, customers love to hear how other customers are doing, how they're using your platform. .And I always say that what makes a kickass story is it has to be data driven and there has to be some human element to it. And now that's your recipe of a powerful story. ”*“ In a B2B world, we create all these customer stories, but what's our end goal? Our end goal is how are my sales teams, my how are my account executives going to leverage this story with other prospects, with other customers. So truly thinking that buyer journey, how are your different stories going to influence every stage in that buyer journey?”*“ Being authentic is so important in marketing. That is something we learned from The New Look. Be authentic in what you do. The passion comes across genuinely. It comes across easily. It's very evident. Be innovative. Don't be afraid to take risks.”Time Stamps[0:55] Meet Hrishi Kulkarni, Customer Advocacy & Executive Programs Lead at dbt Labs[01:10] Why The New Look?[04:19] Customer Advocacy & Executive Programs at dbt Labs[06:54] Origins of The New Look[11:54] B2B Marketing Takeaways from The New Look[24:57] Building a Strong Content Strategy[27:53] Measuring ROI in Customer Marketing[32:08] dbt Labs Executive Sponsorship Program[34:12] Advice for Marketing LeadersLinksConnect with Hrishi on LinkedInLearn more about dbt LabsAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Revenue Builders
Blockchain: The Future of Finance with Matt Maloney

Revenue Builders

Play Episode Listen Later May 22, 2025 67:14


In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Matt Maloney, SVP of Global Sales at Fireblocks. The discussion dives deep into Matt's background in B2B sales, his journey into the world of cryptocurrency, and how Fireblocks is revolutionizing blockchain security. Matt shares insights on the importance of adaptable, coachable sales teams and the application of traditional sales disciplines to new and emerging markets. The conversation also touches on strategic decision-making when entering new markets, the relevance of a strong ideal customer profile, and how foundational sales processes like MEDDPICC contribute to scaling success. The episode concludes with a nod to the influential book 'Inside the Tornado' by Geoffrey Moore and its relevance to Fireblocks' strategy.ADDITIONAL RESOURCESLearn more about Matt Maloney:https://www.linkedin.com/in/matt-maloney-75698/Read Force Management's Guide to Embedding AI In Your B2B Sales Organization: https://hubs.li/Q03ldrzD0Download the CRO Strategy Checklist: https://hubs.li/Q03f8LmX0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:13] Matt Maloney's Journey into Crypto[00:02:55] Understanding Fireblocks and Blockchain[00:06:36] The Role of Stablecoins[00:10:28] Security Challenges in Crypto[00:23:18] Adapting Traditional Sales Disciplines to Emerging Markets[00:34:44] Mitigating Risk in Emerging Markets[00:35:07] The Importance of Continuous Development[00:37:11] Building Trust and Credibility[00:38:07] Characteristics of Successful Salespeople[00:39:41] Company Responsibility in Employee Development[00:41:02] Aligning Company Goals with Sales Strategies[00:46:05] Avoiding Shiny Object Syndrome[00:48:36] The Role of Ideal Customer Profiles[00:49:43] Lessons from Mentorship and Experience[00:58:00] The Innovator's JourneyHIGHLIGHT QUOTES"Your job is to figure out hitting the number and making sure you're calibrating your resources, that you hit the number, because that's foundation to our jobs as sales leaders.""If you can be part of a disruptive movement... it could be game-changing.""You need people that are coachable that will take the time to listen and learn about what this market is."

Customer Success Career Coach
69. The CS Job Search Playbook Is Dead: Here's the Evidence

Customer Success Career Coach

Play Episode Listen Later May 21, 2025 27:35


You've been told to obsess over resume keywords, send out dozens of applications each week, and reach out to recruiters after every single job posted. But what if I told you those classic job search “secrets” are actually tanking your chances of getting hired in Customer Success?In this episode, I'm diving into the job search advice that's actively sabotaging your career growth and breaking down what's TRULY working in the CS job market right now (according to hundreds of recruiters and hiring managers I've interviewed).Here's the deal… the hiring landscape has completely changed, and so have the rules of landing interviews. I'm pulling back the curtain on why your applications are getting ghosted, even when you're more than qualified and revealing the new skills and strategies hiring teams care about most. From the outdated myths you need to drop ASAP, to the REAL behaviors hiring managers are watching for (hint, it's not just what's on your resume), I'll show you how to get ahead of the competition. If you're tired of wasting time on advice that doesn't work and want a proven shortcut to stand out, this one's for you. Press play and let's get you hired!

CHURN.FM
E290 | From PLG Pains to AI Gains: Rethinking Retention with Ryan Seams of AssemblyAI

CHURN.FM

Play Episode Listen Later May 15, 2025 37:14 Transcription Available


Today on the show we have Ryan Seams, the Head of Customer Success at  AssemblyAI.In this episode, Ryan shares his experience transitioning from Deloitte to the fast-paced world of startups, where he spent nearly a decade at Mixpanel scaling customer success and navigating product analytics.We then discussed the evolution of pricing models — from events-based to monthly tracked users and back again — and how that shaped customer behavior, retention, and satisfaction.We wrapped up by discussing how AI-native companies like  AssemblyAI are redefining usage-based pricing, customer segmentation, and churn forecasting in a rapidly changing landscape.Mentioned ResourcesAssemblyAI Mixpanel Google Analytics Adobe Omniture OpenAI Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

The Agile World with Greg Kihlstrom
#673: Predictive and proactive customer experiences, with Vinod Muthukrishnan, Cisco

The Agile World with Greg Kihlstrom

Play Episode Listen Later May 7, 2025 28:51


Customer expectations have skyrocketed—people now demand instant, personalized, and seamless interactions across every touchpoint. But are companies truly meeting these expectations, or are they still stuck in reactive customer service models? What if AI could completely transform the customer experience into something proactive, predictive, and even empathetic? Joining me today is Vinod Muthukrishnan, VP & COO of Webex Customer Experience at Cisco. Vinod is a leader in the future of customer experience (CX), helping organizations use AI to anticipate customer needs, deliver seamless automation, and create personalized interactions at scale. Vinod Muthukrishnan is the VP & COO for the Webex Customer Experience Business Unit, overseeing Go To Market, Customer, and Business Operations. In this role he collaborates with Cisco field teams, partners, and customers to deliver innovative solutions. His passion lies in creating products that solve real customer pain points and providing a seamless customer experience. He also values building strong communities, teams, culture, and operating rhythms.Previously, Vinod spent three years in Enterprise AI at Uniphore, a Cisco Investments Portfolio Company, where he developed a product enabling Citizen Developers to create AI and automation solutions. He managed Uniphore's customer functions, including Delivery, Technical Support, Customer Success, and AI consulting, helping enterprises align their business goals with AI roadmaps.Vinod was also VP & COO at the Webex Contact Center Business Unit during a period of significant growth and innovation. During his tenure at the BU, the IMI CPaaS business was acquired, and Webex Contact Center was launched. These two initiatives now serve as the foundations of the Webex Customer Experience Business Unit. Vinod oversaw all GTM functions.He joined Cisco when his startup, CloudCherry, was acquired in 2019. As Co-Founder and CEO of CloudCherry, he and his team developed a Customer Experience Platform that became Webex Experience Management. They also built the foundations of the Customer Journey Data Service, essential to the Webex Portfolio today.Coming from a military family, Vinod began his career in the Merchant Marine at 18, becoming a certified First Officer with Maersk Line and sailing to over 60 countries. He later joined the founding team at MarketSimplified, which introduced mobile trading to major brokerages like TD Ameritrade and OptionsExpress. RESOURCESCisco: https://www.cisco.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company