Podcasts about Forrester

In banking, every second matters. Fraud happens in milliseconds. Customers demand instant answers. And AI can only deliver value if it's powered by live, real-time data. Yet many banks are still relying on batch reports and outdated systems, making decisions based on yesterday's insights. The shift can't wait. Forrester predicts that by 2025, half of all businesses will use AI-powered self-service as their primary customer touchpoint. That future won't be possible without real-time data at the core. Banks that leverage streaming data will transform customer experiences, manage risks more efficiently, and unlock the full potential of AI. Those who don't risk being left behind. Today, I'm joined by Guillaume Aymé, CEO of Lenses.io and a leading voice on data innovation. Together, we'll explore why real-time data is becoming the lifeblood of modern banking, the hurdles institutions must overcome, and how to build the foundation for AI-driven success. This episode of Banking Transformed is sponsored by Lenses Lenses 6.0 is a Developer Experience designed to empower organizations to modernize applications and systems with real-time data autonomy. This is particularly crucial as AI adoption accelerates, and enterprises operate hundreds of Kafka clusters across multi-cloud environments. As the industry's first multi-Kafka developer experience, Lenses 6.0 allows teams to access, govern and process streaming data across any combination of Apache Kafka-based streaming platforms, from a single interface. https://lenses.io/

Segment 1 - Interview with Jeff Pollard Introducing Forrester's AEGIS Framework: Agentic AI Enterprise Guardrails For Information Security For this episode's interview, we're talking to Forrester analyst Jeff Pollard. I'm pulling this segment's description directly from the report's executive summary, which I think says it best: As AI agents and agentic AI are introduced to the enterprise, they present new challenges for CISOs. Traditional cybersecurity architectures were designed for organizations built around people. Agentic AI destroys that notion. In the near future, organizations will build for goal-oriented, ephemeral, scalable, dynamic agents where unpredictable emergent behaviors are incentivized to accomplish objectives. This change won't be as simple or as straightforward as mobile and cloud — and that's bad news for security leaders who in some cases still find themselves challenged by cloud security. Segment 2 - Weekly News Then, in the enterprise security news, there's funding and acquisitions, but we're not going to talk about them AI's gonna call the cops on you and everyone's losing money on it and Anthropic agreed to pay for all the copyright infringement they did when training models and Otter.ai got sued for recording millions of conversations without consent Burger King got embarrassed and their lawyers didn't like it NPM package mayhem certificate authority hijinks AI darwin awards All that and more, on this episode of Enterprise Security Weekly. Segment 3 - Executive Interviews from Black Hat 2025 Interview with Rohit Dhamankar from Fortra Live from Black Hat 2025 in Las Vegas, Matt Alderman sits down with Rohit Dhamankar, VP of Product Strategy at Fortra, to dive deep into the evolving world of offensive security. From red teaming and pen testing to the rise of AI-powered threat simulation and continuous penetration testing, this conversation is a must-watch for CISOs, security architects, and compliance pros navigating today's dynamic threat landscape. Learn why regulatory bodies worldwide are now embedding offensive security requirements into frameworks like PCI DSS 4.0, and how organizations can adopt scalable strategies—even with limited red team resources. Rohit breaks down the nuances of purple teaming, AI-assisted red teaming, and the role of BAS platforms in enhancing defense postures. Whether you're building in-house capabilities or leveraging external partners, this interview reveals key insights on security maturity, strategic outsourcing, and the future of cyber offense and defense convergence. This segment is sponsored by Fortra. Visit https://securityweekly.com/fortrabh to learn more! Interview with Michael Leland from Island At BlackHat 2025 in Las Vegas, Matt Alderman sits down with Michael Leland, VP Field CTO at Island, to tackle one of cybersecurity's most urgent realities: compromised credentials aren't a possibility — they're a guarantee. From deepfakes to phishing and malicious browser plug-ins, attackers aren't “breaking in” anymore… they're logging in. Michael reveals how organizations can protect stolen credentials from being used, why the browser is now the second weakest link in enterprise security, and how Island's enterprise browser can enforce multi-factor authentication at critical moments, block unsanctioned logins in real time, and control risky extensions with live risk scoring of 230,000+ Chrome plug-ins. Key takeaways: Why credential compromise is inevitable — and how to stop credential use How presentation layer DLP prevents data leaks inside and outside apps Real-time blocking of phishing logins and unsanctioned SaaS access Plug-in risk scoring, version pinning, and selective extension control Enabling BYOD securely — even after a catastrophic laptop loss Why many users never go back to Chrome, Edge, or Safari after switching Segment Resources: https://www.island.io/blog/how-the-enterprise-browser-neutralizes-the-risks-of-compromised-credentials This segment is sponsored by Island. Visit https://securityweekly.com/islandbh to learn more! Visit https://www.securityweekly.com/esw for all the latest episodes! Show Notes: https://securityweekly.com/esw-424

In this episode, Mack McGee, Chief Marketing Officer at CareFirst BlueCross BlueShield, shares how the organization earned top marks for customer experience in Forrester's 2025 rankings and discusses the importance of trust, personalization, and simplifying healthcare interactions for members.

Marketers' roles are changing, but their goals are still the same: reach and engage customers, meeting them where they are, and for better or worse, often needing to do more with less while delivering greater value. Agility requires both adapting to change quickly while also having the wisdom to know which changes truly matter. It demands a delicate balance between embracing new technologies and staying laser-focused on core business objectives. Today, we are here in New York City at Opticon25. We are going to talk about the growing role of AI for both marketers and consumers, how organizations can leverage an agentic platform to create better internal and external customer experiences, and how marketers can both do more with less while delivering exponentially greater value. To help me discuss this topic, I'd like to welcome Rupali Jain, Chief Product Officer and Kevin Li, SVP Product at Optimizely. About Rupali JainRupali Jain is the Chief Product Officer at Optimizely. Previously she has held product leadership roles at several SaaS software companies, including Microsoft's PowerBI and Qualtrics. Throughout her two-decade career, Rupali has shared Optimizely's vision of prioritizing the end user's daily needs. Rupali is committed to advancing practical, growth-driving applications of AI and machine learning to help marketers take control of their workflows, experiment at scale, and deliver digital experiences that meet and exceed customer expectations Rupali Jain on LinkedIn: ⁠https://www.linkedin.com/in/rupali/⁠ About Kevin LiAt Optimizely (previously Episerver before rebrand), I describe my job as a "tale of two mirrors" with one being a telescope and one being a microscope. On the telescope side of product strategy, I own long-term strategy covering build/buy/partner, M&A (thesis, due diligence, etc.), new product launches (SaaS CMS, Personalization, etc.), analyst relations (leader in 11 categories across Gartner, Forrester, and IDC), etc. On the microscope side of product operations, I own the product commercialization process, product operations, product analytics, documentation, and competitive intelligence. Kevin Li on LinkedIn: https://www.linkedin.com/in/kevinsyli/ Resources Optimizely: https://www.optimizely.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Threat modeling is often called the foundation of secure software design—anticipating attackers, uncovering flaws, and embedding resilience before a single line of code is written. But does it really work in practice?In this episode of AppSec Contradictions, Sean Martin explores why threat modeling so often fails to deliver:It's treated as a one-time exercise, not a continuous processResearch shows teams who put risk first discover 2x more high-priority threatsYet fewer than 4 in 10 organizations use systematic threat modeling at scaleDrawing on insights from SANS, Forrester, and Gartner, Sean breaks down the gap between theory and reality—and why evolving our processes, not just our models, is the only path forward.

We explore the monumental shift from SEO to GEO (Generative Engine Optimization) as AI platforms like ChatGPT and Perplexity become the new front doors to the internet, fundamentally changing how customers discover businesses online.• Traffic patterns are transforming as users get answers directly from AI without clicking through to websites• Content optimized for AI interpretation requires different approaches than traditional keyword-focused SEO• Organizations must shift from optimizing for keywords to building comprehensive topic frameworks• Users coming from AI platforms are more informed and show higher conversion rates despite lower overall traffic• Measuring success requires new metrics beyond traditional organic traffic numbers• Authority signals are evolving from backlinks to expertise indicators and authoritative source citations• Quality content formatted properly for AI consumption can be picked up and highlighted within days• Forward-thinking brands are experimenting with FAQ formats and structured content that AI models prefer• The future belongs to specialists who demonstrate deep expertise in specific niches• Human oversight remains essential to prevent recursive loops of "AI generating content for AI"The digital landscape is experiencing its most significant transformation since the rise of Google, as AI platforms like ChatGPT and Perplexity increasingly become users' first stop for information. This fundamental shift challenges everything we thought we knew about digital visibility.In this eye-opening discussion, we decode the evolution from traditional SEO to what experts variously call GEO (Generative Engine Optimization), AEO, or AIO. Our guests Rishi Mallik, Chief Growth Officer at Workato, and Eric Nalbone, client strategy lead at Position2, share frontline insights into how this transition is reshaping marketing strategies and customer journeys.The conversation reveals how forward-thinking organizations are adapting to a world where traffic patterns are dramatically changing. Rishi describes seeing approximately 20% of Workato's traffic now self-reported as coming from generative AI platforms.  Meanwhile, Eric challenges us to reconsider success metrics, asking provocatively: "If revenue is up but traffic is down, isn't that a win for everyone?"We explore the tactical shifts required to thrive in this new environment: moving from keyword-centric content to topic frameworks, optimizing content structure for AI interpretation, and rethinking how authority and expertise signals are communicated. You'll discover why FAQ formats perform well with AI models, how "borrowing authority" through explicit citation differs from traditional backlink strategies, and why creating comprehensive content hubs trumps isolated keyword-targeted pages.Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Rishi Mallik: https://www.linkedin.com/in/rishimallik/Rishi Mallik is currently the Chief Growth Officer at Workato, an AI-driven integration platform that automates workflows across enterprises, recognized as a Gartner and Forrester leader in the automation space. He is an expert in growth marketing and go-to-market strategies, known for his ability to drive rapid transformation and is quickly becoming an expert in democratizing Gen AI within organizations. With over a decade at Workato and prior experience in mobile anWebsite: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: sparkofages.podcast@position2.com

With volatility now the norm, security and risk leaders need practical guidance on managing existing spending and new budgetary necessities. Where should they look? Jess Burn, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss Forrester's Budget Planning Guide 2026: Security And Risk. This data-and-insights-driven report provides spending benchmarks and recommendations that will help you budget for an unpredictable near term while enabling the business and mitigating the most critical risks facing your organization. If you're preparing your 2026 budgets, don't miss this interview where you'll learn where to invest, divest, and experiment. From the buzzing floors of BlackHat 2025 in Las Vegas, CyberRisk TV brings you an exclusive sit-down with Danny Jenkins, CEO & Co-Founder of ThreatLocker. In this high-energy interview, host Doug White dives deep into the real-world challenges of FedRAMP compliance, the million-dollar prep lessons, and the critical importance of secure configurations. Danny shares unfiltered insights into Defense Against Misconfigurations — ThreatLocker's new approach that helps organizations lock down endpoints, enforce application control, and spot hidden risks before attackers do. From Russian-made 7Zip to Chinese coupon clippers lurking in browsers, the conversation reveals shocking examples of threats hiding in plain sight. Whether you're a cybersecurity pro, IT leader, or compliance specialist, this interview offers a rare, behind-the-scenes look at the pain, process, and payoff of operating at the highest security standards in the industry. Segment Resources: https://threatlocker.com/platform/defense-against-configuration?utmsource=cyberriskalliance&utmmedium=sponsor&utmcampaign=blackhat25q325&utmcontent=blackhat25&utm_term=podcast This segment is sponsored by ThreatLocker. Visit https://securityweekly.com/threatlockerbh to learn more about them! Live from the CyberRisk TV studio at Black Hat 2025 in Las Vegas, host Matt Alderman sits down with Matt Muller, Field CISO at Tines, for a deep-dive into how Security Operations Centers must evolve. From blowing up the outdated tier system to empowering junior analysts with AI, this conversation uncovers the real strategies driving next-gen cyber defense. Muller explains why traditional SOC models create burnout, how AI can flatten team structures, and why measuring the right metrics—like Mean Time to Detect—is critical for success. They tackle the balance of human + AI orchestration, the security challenges of non-human identities, and how to rethink access controls for a machine-augmented future. If you care about SOC transformation, AI-driven security workflows, and cyber resilience at scale, this is the conversation you can't afford to miss. Watch until the end for practical insights you can start applying today in your own security operations. This segment is sponsored by Tines. Visit https://securityweekly.com/tinesbh to learn more about them! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-412

With volatility now the norm, security and risk leaders need practical guidance on managing existing spending and new budgetary necessities. Where should they look? Jess Burn, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss Forrester's Budget Planning Guide 2026: Security And Risk. This data-and-insights-driven report provides spending benchmarks and recommendations that will help you budget for an unpredictable near term while enabling the business and mitigating the most critical risks facing your organization. If you're preparing your 2026 budgets, don't miss this interview where you'll learn where to invest, divest, and experiment. From the buzzing floors of BlackHat 2025 in Las Vegas, CyberRisk TV brings you an exclusive sit-down with Danny Jenkins, CEO & Co-Founder of ThreatLocker. In this high-energy interview, host Doug White dives deep into the real-world challenges of FedRAMP compliance, the million-dollar prep lessons, and the critical importance of secure configurations. Danny shares unfiltered insights into Defense Against Misconfigurations — ThreatLocker's new approach that helps organizations lock down endpoints, enforce application control, and spot hidden risks before attackers do. From Russian-made 7Zip to Chinese coupon clippers lurking in browsers, the conversation reveals shocking examples of threats hiding in plain sight. Whether you're a cybersecurity pro, IT leader, or compliance specialist, this interview offers a rare, behind-the-scenes look at the pain, process, and payoff of operating at the highest security standards in the industry. Segment Resources: https://threatlocker.com/platform/defense-against-configuration?utmsource=cyberriskalliance&utmmedium=sponsor&utmcampaign=blackhat25q325&utmcontent=blackhat25&utm_term=podcast This segment is sponsored by ThreatLocker. Visit https://securityweekly.com/threatlockerbh to learn more about them! Live from the CyberRisk TV studio at Black Hat 2025 in Las Vegas, host Matt Alderman sits down with Matt Muller, Field CISO at Tines, for a deep-dive into how Security Operations Centers must evolve. From blowing up the outdated tier system to empowering junior analysts with AI, this conversation uncovers the real strategies driving next-gen cyber defense. Muller explains why traditional SOC models create burnout, how AI can flatten team structures, and why measuring the right metrics—like Mean Time to Detect—is critical for success. They tackle the balance of human + AI orchestration, the security challenges of non-human identities, and how to rethink access controls for a machine-augmented future. If you care about SOC transformation, AI-driven security workflows, and cyber resilience at scale, this is the conversation you can't afford to miss. Watch until the end for practical insights you can start applying today in your own security operations. This segment is sponsored by Tines. Visit https://securityweekly.com/tinesbh to learn more about them! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-412

With volatility now the norm, security and risk leaders need practical guidance on managing existing spending and new budgetary necessities. Where should they look? Jess Burn, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss Forrester's Budget Planning Guide 2026: Security And Risk. This data-and-insights-driven report provides spending benchmarks and recommendations that will help you budget for an unpredictable near term while enabling the business and mitigating the most critical risks facing your organization. If you're preparing your 2026 budgets, don't miss this interview where you'll learn where to invest, divest, and experiment. From the buzzing floors of BlackHat 2025 in Las Vegas, CyberRisk TV brings you an exclusive sit-down with Danny Jenkins, CEO & Co-Founder of ThreatLocker. In this high-energy interview, host Doug White dives deep into the real-world challenges of FedRAMP compliance, the million-dollar prep lessons, and the critical importance of secure configurations. Danny shares unfiltered insights into Defense Against Misconfigurations — ThreatLocker's new approach that helps organizations lock down endpoints, enforce application control, and spot hidden risks before attackers do. From Russian-made 7Zip to Chinese coupon clippers lurking in browsers, the conversation reveals shocking examples of threats hiding in plain sight. Whether you're a cybersecurity pro, IT leader, or compliance specialist, this interview offers a rare, behind-the-scenes look at the pain, process, and payoff of operating at the highest security standards in the industry. Segment Resources: https://threatlocker.com/platform/defense-against-configuration?utmsource=cyberriskalliance&utmmedium=sponsor&utmcampaign=blackhat25q325&utmcontent=blackhat25&utm_term=podcast This segment is sponsored by ThreatLocker. Visit https://securityweekly.com/threatlockerbh to learn more about them! Live from the CyberRisk TV studio at Black Hat 2025 in Las Vegas, host Matt Alderman sits down with Matt Muller, Field CISO at Tines, for a deep-dive into how Security Operations Centers must evolve. From blowing up the outdated tier system to empowering junior analysts with AI, this conversation uncovers the real strategies driving next-gen cyber defense. Muller explains why traditional SOC models create burnout, how AI can flatten team structures, and why measuring the right metrics—like Mean Time to Detect—is critical for success. They tackle the balance of human + AI orchestration, the security challenges of non-human identities, and how to rethink access controls for a machine-augmented future. If you care about SOC transformation, AI-driven security workflows, and cyber resilience at scale, this is the conversation you can't afford to miss. Watch until the end for practical insights you can start applying today in your own security operations. This segment is sponsored by Tines. Visit https://securityweekly.com/tinesbh to learn more about them! Show Notes: https://securityweekly.com/bsw-412

AI is everywhere in application security today — but instead of fixing the problem of false positives, it often makes the noise worse. In this first episode of AppSec Contradictions, Sean Martin explores why AI in application security is failing to deliver on its promises.False positives dominate AppSec programs, with analysts wasting time on irrelevant alerts, developers struggling with insecure AI-written code, and business leaders watching ROI erode. Industry experts like Forrester and Gartner warn that without strong governance, AI risks amplifying chaos instead of clarifying risk.This episode breaks down:• Why 70% of analyst time is wasted on false positives• How AI-generated code introduces new security risks• What “alert fatigue” means for developers, security teams, and business leaders• Why automating bad processes creates more noise, not less 

It's not easy to keep pace with constant change. If you want to stand out, you need to pivot (yes, PIVOT!), adapt, and build real connection with your audience.That's the genius of Friends, a cultural phenomenon built on chemistry, community, and conversations that felt timeless. In this episode, we're decoding its lessons with the help of special guest Lisa Cole, Chief Marketing Officer at 2X.Together, we explore what B2B marketers can learn from embracing constant pivots, building your own Central Perk with your community, and why team chemistry often matters more than individual expertise.About our guest, Lisa ColeLisa Cole is currently CMO at 2X. She's a strategic marketing leader with over 24 years of experience driving transformative growth for B2B technology and professional services. As a former CMO at Huron, FARO, and Cellebrite, she has earned industry recognition for enhancing brand positioning, optimizing demand generation, and leveraging AI to accelerate go-to-market strategies. Through her earned accolades from Sirius Decisions, Forrester, and CMO Alliance and her book The Revenue RAMP, she guides B2B leaders in achieving more with less using her proven frameworks. What B2B Companies Can Learn From Friends:Pivot, pivot, pivot. In marketing, staying still isn't an option. New channels, new buyer behaviors, and now AI advancements mean marketers are in a constant state of change. Lisa explains, “Pivot is certainly one, especially now that, it seems like every week there's a new advancement… marketing as a whole is pivot. We're constantly in a period of time in between pivots is compressing.” The same way Ross couldn't move that couch without shouting “Pivot!” every marketer today needs to be ready to shift strategy, adjust direction, and keep moving forward.Create your Central Perk. Every brand needs a place where buyers feel safe, connected, and part of something bigger than a transaction. For the Friends cast, it was Central Perk, a space where they could gather, vent, and support each other without judgment. Lisa says, “You have to create a place… where your target audience, your buyers feel safe to get together and meet and engage as a community… if you care about Central Perk for your buyers, then they'll care about you too.” In B2B, that means investing in communities and experiences where customers can be candid, connect with peers, and build trust—with your brand quietly in the background.Build team chemistry. The Friends cast worked because the chemistry was real—something greater than the sum of its parts. Marketing teams are no different. Lisa says, “Sometimes it's the chemistry that matters more than the expertise. It's not necessarily that I brought together six experts.  It's the way that they work together, sometimes is the real magic.” Great marketing doesn't just come from the smartest experts; it comes from teams (in-house, partners, or both) who click, collaborate, and push each other toward a shared mission.Quote“  I'm not necessarily saying to marketers that this cast needs to be a large in-house marketing team. I'm just simply saying that the people that are in the day-to-day business of executing marketing for your organization, that there is a chemistry between them and that they are working together in a unified way.”Time Stamps[00:55] Meet Lisa Cole, CMO at 2X[01:09] Why Friends?[01:52] The Role of CMO at 2X[03:34] The Creation of Friends[07:54] The Chemistry and Dynamics of Friends[21:59] Marketing Takeaways from Friends[32:17] The Humble Leader[37:36] Introducing Brand Gravity[48:11] 2X's Content Strategy[49:46] Final Thoughts and TakeawaysLinksConnect with Lisa on LinkedInLearn more about 2XAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

AI is everywhere in application security today — but instead of fixing the problem of false positives, it often makes the noise worse. In this first episode of AppSec Contradictions, Sean Martin explores why AI in application security is failing to deliver on its promises.False positives dominate AppSec programs, with analysts wasting time on irrelevant alerts, developers struggling with insecure AI-written code, and business leaders watching ROI erode. Industry experts like Forrester and Gartner warn that without strong governance, AI risks amplifying chaos instead of clarifying risk.This episode breaks down:• Why 70% of analyst time is wasted on false positives• How AI-generated code introduces new security risks• What “alert fatigue” means for developers, security teams, and business leaders• Why automating bad processes creates more noise, not less 

Click to Subscribe: https://bit.ly/Youtube-Subscribe-SoapDirt Bold and the Beautiful predictions indicate that Luna Nozawa (Lisa Yamada) finds herself in a complex situation and Brooke Logan (Katherine Kelly Lang) surprises everyone with a shocking revelation. The riveting drama of Taylor Hayes (Rebecca Budig) and Ridge Forrester (Thorsten Kaye), Thomas Forrester (Matthew Atkinson) and Ridge, Brooke and Taylor, Eric Forrester (John McCook) and Thomas, and Will Spencer (Crew Morrow) and Luna continues to unfold. B&B predictions hint that Taylor's health is deteriorating after Ridge's shocking revelation. As Ridge continues to assert that he can't proceed with their wedding, Taylor desperately tries to change his mind. Meanwhile, Thomas warns Brooke to stop interfering with their family, blaming her past actions for their broken family. The situation escalates when Taylor's heart condition worsens due to Ridge's betrayal, causing Thomas and Steffy Forrester (Jacqueline MacInnes Wood) to be increasingly furious at Ridge's actions. The Bold and the Beautiful spoilers show that Thomas confronts Ridge when Brooke reveals that Taylor was the one who proposed to Ridge. Thomas is not swayed by this information and remains fiercely protective of his mother. Meanwhile, Brooke decides to confront Taylor with the truth about her and Ridge's ordeal in the Mediterranean Sea, which leads to a heated confrontation between the two women. More B&B spoilers reveal that Eric confronts Thomas about his pressure on Ridge, leading to a tense standoff. Both men remain unyielding, resulting in a potential Forrester vs. Forrester showdown. Lastly, Will Spencer is horrified as he learns about his secret admirer's identity - Luna. His brother Liam Spencer (Scott Clifton) assists him in this ordeal, causing further tension in their already complicated relationships.  This episode was hosted by Belynda Gates-Turner for Soap Dirt. Visit our Bold and the Beautiful section of Soap Dirt: https://soapdirt.com/category/bold-and-the-beautiful/ Listen to our Podcasts: https://soapdirt.podbean.com/ And Check out our always up-to-date Bold and the Beautiful Spoilers page at: https://soapdirt.com/bold-and-the-beautiful-spoilers/ Check Out our Social Media... Twitter: https://twitter.com/SoapDirtTV Facebook: https://www.facebook.com/SoapDirt Pinterest: https://www.pinterest.com/soapdirt/ TikTok: https://www.tiktok.com/@soapdirt Instagram: https://www.instagram.com/soapdirt/

Bible StudyDon't just take our word for it . . . take His! We would encourage you to spend time examining the following Scriptures that shaped this sermon: .Sermon NotesIntroductionIllustration: rise of genetic testing → search for ancestry & health.Studying Exodus is like doing “spiritual DNA testing” → roots of Christian identity & health.Aim: overview of Exodus → background + major themes.I. Exodus as Continuation of Genesis (1:1–7)Begins with “And…” → continuation, not a new story.Recap of Genesis: Abraham, covenant, Joseph in Egypt.Exodus picks up with Israel flourishing in Egypt (v.7).Problem: they are numerous, but not in the Promised Land; now enslaved.II. The Overarching Theme: Covenant RelationshipGod's actions in Exodus (plagues, Red Sea, Law, Tabernacle) flow from covenant.Definition of covenant:A relationship, based in grace.God commits himself fully.Calls for trusting, faithful obedience.Leads to blessing and flourishing.God remembers his covenant with Abraham (Ex. 2:24).III. Three Sub-Themes of ExodusDeliverance (ch. 1–18)God rescues Israel from slavery in Egypt.Freedom is not doing whatever we want, but serving God.Law (ch. 19–24)The 10 Commandments as a gift, not legalism.Law preserves freedom & teaches human flourishing.Presence (ch. 25–40)God dwells with his people in the Tabernacle.Not a distant God—he desires to be near.IV. Fulfillment in ChristCovenant: Jesus establishes the new covenant in his blood (Luke 22:20).Deliverance: Cross and Resurrection free us from sin, Satan, and death.Law: Jesus fulfills the Law and teaches true Kingdom living.Presence: Jesus “tabernacles” among us (John 1:14); the Spirit now dwells in believers.Discussion Questions:What's your general feeling about the Old Testament?How is a covenant different from other relationships?What's the difference between "freedom from" vs. "freedom for"? How does that apply to a relationship with God? Where do we see that in Exodus?How can you tell when God's Law is being misused or abused? What did Jesus think about God's Law?How do Jesus and the Holy Spirit fulfill the role of the Tabernacle?ResourcesIf you would like to dig deeper into Exodus, we recommend these resources:How to Read Exodus - a short, accessible overview with discussion questions  Bible-Study on Exodus - a 12-week Bible study with homework questionsBible Project Guide - videos, articles, and Q&A explaining ExodusExodus Commentary - a detailed explanations of each passage, perfect for deeper studyQuestions?Do you have a question about today's sermon? Email Randy Forrester ().

The discussion in the podcast centers around the lighthearted and humorous exchanges between the host, Isaac Abrams, and guest Carlisle Forrester, an actress and comedian. The conversation flows through various topics including personal anecdotes, show business experiences, and reflections on life, particularly in the entertainment industry. Forrester shares her experiences in acting, her past as a waitress, and her feelings about the challenges of being in the public eye. This casual yet engaging dialogue allows listeners to connect with the guests on a personal level, making the podcast relatable and entertaining.One humorous segment highlights Forrester's disdain for leftover fish, symbolizing a broader commentary on the challenges of food storage and waste. The interplay of personal anecdotes, such as her experiences at restaurants and the expectations of food service, adds a comedic layer to the conversation. Forrester illustrates the absurdity of certain restaurant requests, demonstrating the complexities of service work in a light-hearted manner. This anecdotal storytelling enriches the discussion, giving insight into the often humorous realities of working in the food industry.The podcast also touches on deeper themes, such as the impact of social media and the pressure on entertainers to maintain a particular image. Both guests reflect on their experiences with fame and the expectations that come with it. Forrester discusses how her past experiences have shaped her career, mentioning her work with celebrities like Paris Hilton and the surreal moments that come with being in the entertainment industry. The conversation also addresses the evolution of public perception regarding reality television and its influence on career trajectories.In addition to the lighter, comedic aspects, the podcast delves into the implications of the entertainment industry on personal identity and societal norms. The guests discuss the often unrealistic expectations placed on performers, particularly women, regarding looks and behavior. This conversation invites listeners to consider the challenges faced by those in the public eye while also highlighting the humorous side of these experiences. As they navigate through their stories, it becomes clear that the pressures of the industry are both a source of personal challenge and a wellspring for humor.In conclusion, the podcast episode presents a lively and engaging conversation that balances humor with thoughtful insights into the entertainment industry. Forrester's anecdotes and the playful banter between the host and guest create a dynamic atmosphere, making the episode enjoyable for listeners. The blend of comedy and commentary on the realities of fame and service work resonates with audiences, encouraging them to reflect on the complexities of personal and professional identities in today's society. Overall, the episode serves as both entertainment and a subtle critique of the entertainment landscape, making it a compelling listen.Follow Carlisle on social media @ Carlisle Forrester and check our her podcast right here on spotify ​ ⁨@HereForTheHangPod⁩  #comedypodcast #standupcomedians #theisaacabramsshow

The transfer window has closed for Hearts and they have revamped the squad over the past two months. Joel is joined by Tom Irving to recap the transfer business done by the club, including confirmation that Adam Forrester will return to St Johnstone. Tom also provides a lowdown on new goalkeeper Alexander Schwolow. Hearts transfer window rated: The 8 key areas addressed and the 2 fan concerns - https://www.heartsstandard.co.uk/news/25433810.hearts-transfer-window-rated-8-key-areas-addressed/ Adam Forrester returns to St Johnstone and Derek McInnes on Hearts transfer exits - https://www.heartsstandard.co.uk/news/25436099.forrester-makes-st-johnstone-return-mcinnes-addresses-hearts-exits/ We are also available as a podcast: https://omny.fm/shows/hearts-standard/playlists/podcast https://podcasts.apple.com/gb/podcast/hearts-standard/id1714644772 //////////////////////////////////////////////////// Our sponsors, s1jobs, have thousands of job opportunities across Scotland! Based in Glasgow since 2001, s1jobs has been at the heart of Scottish recruitment for over 20 years. As Scotland’s go-to job site, they continue to help jobseekers at every stage of their career journey. Looking for your first job? Ready for a career change? Want to take the next step in your industry? No matter where you are in your career, s1jobs has the right opportunity for you. With thousands of roles across a diverse range of sectors, your next job could be just a click away. Start your search today: www.s1jobs.com Make sure you’re ready to apply - upload your CV today! Not only can you apply quickly, but top employers can also headhunt you directly. Let your next opportunity come to you! Follow s1jobs for the latest job updates and career tips: Facebook: www.facebook.com/s1jobs/ Instagram: www.instagram.com/s1jobs_scotland/ LinkedIn: www.linkedin.com/company/s1jobs-com/ TikTok: www.tiktok.com/@s1jobs.comSupport the show: https://www.heartsstandard.co.uk/subscribe

"Turn data into actionable foresight with AI-powered predictive models."This session introduces marketers to predictive analytics, explaining the models, methods, and tools that transform raw data into foresight. We will explore real-world applications, frameworks, and platforms that help marketing teams anticipate behaviour, optimise campaigns, and allocate resources more effectively.What is Predictive Analytics?Uses historical data + statistical algorithms + machine learning to forecast future outcomes.Moves marketers from reactive reporting to proactive foresight.Reference: Gartner defines predictive analytics as a key pillar of data-driven marketing maturity.Why Predictive Analytics Matters for MarketingAnticipates customer behaviour (churn, purchase, lifetime value).Improves efficiency of spend and targeting.Reduces reliance on intuition-only decision making.91% of top-performing marketers say predictive analytics is critical to their strategy (Forrester, 2024).More webinars like this at http://marketingcollege.com/events

In this episode of The Digital Executive, host Brian Thomas welcomes Bryan Forrester, CEO and Co-founder of Boost Lingo, a language technology company that's transforming how the world accesses interpreters. Bryan shares how Boost Lingo was born from a mission to make requesting an interpreter as easy as ordering a ride—streamlining outdated systems with cloud-native, user-friendly solutions.He unpacks the startup's path to 50% year-over-year growth, the cultural values that drive innovation, and why focus and discipline were critical to staying on course. Bryan also dives deep into AI's evolving role in the language services space, emphasizing that AI is not here to replace human interpreters, but to expand access and fill critical language gaps—especially in healthcare and enterprise settings.With insightful takes on intelligent routing, real-time captioning, and the future of accessibility tech, this episode is a must-listen for founders, technologists, and anyone interested in how AI can elevate—not eliminate—human expertise.If you liked what you heard today, please leave us a review. Apple or Spotify.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Jeff Clark, former Forrester analyst and now Principal Analyst at Cleantech Insiders, is back from vacation, and he and our host Ian Truscott pull five f'in' things that caught his eye from the Norwest B2B Sales & Marketing Benchmark Report that they first talked about in their budgeting discussion in episode 280.  The five discussion points: Sales cycles are getting longer The pressure for buyer urgency Teach your AEs well The pressure is on product marketing The AI revolution is here As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: B2B Sales & Marketing Benchmark Report: Results Revealed - Norwest Ian's column - Tuesday 2¢ - Why Now? Jeff's firm - Cleantech Insiders Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back Remember The Name (Official Video) - Fort Minor You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Host: Andrew Birmingham - Editor - CX | Martech | Ecom AI is reshaping the rules of business at breakneck speed - and likewise for marketing. Legendary tech sector analyst, founder, CEO and chairman of global analyst firm Forrester, George Colony, calls this the Seventh Wave. It’s an upheaval that will eclipse previous waves like the internet, mobile and cloud. It brings turmoil but also eventual re-ordering. For marketers, agencies, and media owners, the implications are extraordinary. Traditional SaaS pricing models are breaking down and legacy vendors are scrambling with defensive AI “upgrades” that mask deeper weakness in their systems. Colony says Agentic AI — autonomous systems that learn, adapt and act — is poised to collapse the tech stack, creating both risk and opportunity for brands. At the same time he explains why Google’s dominance in search is under existential threat - although its latest quarterly earnings results say otherwise. SEO will also fade into irrelevance, says Colony. Beyond, the open web Colony says will morph into the web’s version of AM radio and in its place, a new set of tech cartels is forming, each manoeuvring to entrench control. Colony sets out the strategic risks, the likely winners, and the moves marketers must make now. It is advice that many tech vendors will fear.See omnystudio.com/listener for privacy information.

Bible StudyDon't just take our word for it . . . take His! We would encourage you to spend time examining the following Scriptures that shaped this sermon: .Sermon NotesIntroduction: The Race of FaithFaith = endurance race, not a sprintRequires commitment, laying aside sin & distractionsPerseverance comes by fixing our eyes on JesusMain QuestionWhen we fix our eyes on Jesus, what do we see?Jesus = Founder and Perfecter (Pioneer) of faithHe makes faith possible and brings it to completionHe blazed the trail by running it himselfThree Things We See in JesusEmpathyJesus walked our path and understands our strugglesHebrews 4:15–16 → he sympathizes with our weaknessGuidanceAs pioneer, Jesus shows the way forwardNot “Google Maps” style, but relational guidance: “Follow me.”JoyHe endured the Cross “for the joy set before him”Shares that joy with us to keep us going to the finish line of gloryDiscussion Questions:Describe a time when someone showing you empathy gave you strength.Describe the difference between situational guidance (tell me what to do God!) and relational guidance (Jesus: "follow me").What did Randy mean when he said that joy in this life feels anticipatory?Where are you right now in your "race of faith"? Energized? Perplexed? Angry? Bored? Distracted? Tired?What do you need (or think you need) from Jesus? Empathy? Guidance? Joy? Something else?Questions?Do you have a question about today's sermon? Email Randy Forrester (RForrester@StAndrews.Church).

Burnout shouldn't be the price of success, but setting boundaries at work is easier said than done. Tarveen Forrester, who oversees workplace culture at Kickstarter, shares practical strategies for protecting your time and cultivating “sustainable ambition,” so you can crush your goals — without letting them crush you. After the talk, Modupe urges you to come up with a library of your own "tried and true" phrases that you can use when you're feeling stretched.For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch.Interested in learning more about upcoming TED events? Follow these links:TEDNext: ted.com/futureyouTEDSports: ted.com/sportsTEDAI Vienna: ted.com/ai-viennaTEDAI San Francisco: ted.com/ai-sf Hosted on Acast. See acast.com/privacy for more information.

Bible StudyDon't just take our word for it . . . take His! We would encourage you to spend time examining the following Scriptures that shaped this sermon: .Sermon NotesPT story: Overusing wrong muscles, learning what the right ones feel like.Spiritual parallel: Faith is our central muscle group.Often atrophied → we rely on self-reliance, control → strain.Goal: Learn what faith “feels like” and strengthen it.Faith grows in response to grace (10:19–22)Sequence: Grace → Faith.Grace = God's free kindness in Christ; Faith = saying “yes” to it.Ongoing: Grace sustains faith for life.When faith feels weak: Seek grace, not just “more faith.”Means of grace: Scripture, fellowship, worship, Communion, prayer.Faith sees that which is unseen (11:1)Assurance of future promises; conviction of present spiritual realities.Not irrational—like belief in love.Faith = “organ to see the invisible order” (F.F. Bruce).Example – Moses(11:26–27)A. In TemptationTurned from Egypt's visible wealth by looking to unseen reward in Christ.Application: Resist visible false promises (wealth, status, sex, control) by seeing greater unseen reward.B. In SufferingEndured Pharaoh's wrath by “seeing Him who is invisible.”Application: Fix eyes on unseen love, power, promises of God.Faith in suffering = visible witness to invisible grace.Discussion Questions:How would you define grace? What about faith?In Eph 2:8, Paul says we are saved by grace through faith. What does he mean? How are grace and faith linked?Give examples of something real that you can't see.Temptation and suffering are often the context in which faith is used and strengthened.  How so?In what way is someone's faith amid personal suffering a benefit to the whole community? Can you give examples of where you have seen this?Questions?Do you have a question about today's sermon? Email Randy Forrester ().

Click to Subscribe: https://bit.ly/Youtube-Subscribe-SoapDirt Bold and the Beautiful spoilers for the week of August 18th reveal that Li Finnegan (Naomi Matsuda), Luna Nozawa (Lisa Yamada), Carter Walton (Lawrence Saint-Victor), and Hope Logan (Annika Noelle) will be focused on next week. B&B spoilers show that Li Finnegan tries to guide her granddaughter, Luna, away from her infatuation with Will Spencer (Crew Morrow), while Sheila Carter (Kimberlin Brown) unwittingly fuels Luna's obsession. Luna's rebellious nature threatens to derail Li's efforts, leading to a potential showdown at Will's promotion party at Il Giardino. Plus, weekly spoilers for The Bold and the Beautiful indicate that Carter Walton, who has been absent from the scene, returns with a burning desire to marry Hope Logan. Amid Carter's marriage plans, Daphne Rose (Murielle Hilaire) re-enters the scene, potentially complicating matters. Hope, on the other hand, seems to be gravitating towards Liam Spencer (Scott Clifton), who has been recovering from a recent health scare orchestrated by Grace Buckingham. And more spoilers for B&B hint at the return of Thomas Forrester (Matthew Atkinson).  His coming back to town threatens to stir up trouble, potentially creating a love quadrangle with Hope at the center. As viewers gear up for an explosive week on Bold and the Beautiful, the coming episodes promise to unravel a series of interconnected dramas, testing relationships and loyalties within the Forrester, Logan, and Spencer families. This episode was hosted by Belynda Gates-Turner for the #1 Soap Opera Channel, Soap Dirt. Visit our Bold and the Beautiful section of Soap Dirt: https://soapdirt.com/category/bold-and-the-beautiful/ Listen to our Podcasts: https://soapdirt.podbean.com/ And Check out our always up-to-date Bold and the Beautiful Spoilers page at: https://soapdirt.com/bold-and-the-beautiful-spoilers/ Check Out our Social Media... Twitter: https://twitter.com/SoapDirtTV Facebook: https://www.facebook.com/SoapDirt Pinterest: https://www.pinterest.com/soapdirt/ TikTok: https://www.tiktok.com/@soapdirt Instagram: https://www.instagram.com/soapdirt/

Industrial Talk is talking to Sandy Carielli, Vice President at Forrester Research about "Quantum Computing Cybersecurity". Scott Mackenzie and Sandy Carielli discuss the implications of quantum computing on cybersecurity. Quantum computers could potentially break today's public key cryptography, compromising data security. Carielli highlights the importance of transitioning to new, quantum-resistant algorithms, such as those developed by NIST. She emphasizes the urgency for organizations, especially government agencies and financial institutions, to start this migration process. Carielli also warns of the "harvest now, decrypt later" attack scenario, where data is intercepted today and decrypted later with a future quantum computer. The conversation underscores the need for proactive measures to ensure digital trust and security. Action Items [ ] Conduct a cryptographic discovery exercise to inventory the algorithms and protocols currently in use across the organization. [ ] Bring together a cross-functional team to assess the organization's exposure to quantum computing threats and start the process of migrating to post-quantum cryptography. [ ] Incorporate requirements for quantum-resistant cryptography in procurement processes and vendor SLAs. [ ] Prioritize the migration of high-value, long-term data and systems that rely on digital signatures. Outline Introduction and Purpose of Industrial Talk Podcast Scott MacKenzie thanks listeners for their support and highlights the platform's dedication to celebrating achievements and amplifying messages. Scott MacKenzie praises Sandy Carielli from Forrester Research for her contributions to quantum computing and cybersecurity. The conversation aims to explore the transformative impact of quantum computing on cybersecurity. Scott MacKenzie's Perspective on Innovation and Technology Scott MacKenzie discusses the importance of creating content and demonstrating the human side of professionals in various industries. He emphasizes the need for companies to adapt to new technologies and innovations to remain successful. Scott MacKenzie shares themes from his conversations with industrial leaders, such as the importance of education, collaboration, and innovation. He highlights the need for companies to be nimble, trusted, and passionate about solving challenges. Introduction to Sandy Carielli and Quantum Computing Scott MacKenzie introduces Sandy Carielli and her work at Forrester Research on quantum computing and cybersecurity. Sandy Carielli explains the process of selecting topics for research at Forrester, including trends, market exposure, and regulatory changes. The conversation touches on the rapid evolution of technologies and the importance of staying current. Sandy Carielli mentions the annual top 10 emerging technologies report published by Forrester. Quantum Computing and Its Impact on Cybersecurity Sandy Carielli provides an overview of quantum computing and its potential to break today's public key cryptography. She explains the concept of public key cryptography and its role in securing communications and transactions. The discussion covers the potential risks posed by nation-states developing quantum computers and the need for cybersecurity measures. Sandy Carielli highlights the efforts to develop new cryptographic algorithms resistant to quantum computers. Preparing for Quantum...

Intellicast is back with a brand-new episode covering the latest news from around the market research industry. Join Brian Peterson and Aron Wilson as they break down the latest headlines, including: Decline in Forrester's Q2 revenue Azure Knowledge rebrand to Matrix Kantar and Cint expanding their partnership How iOS 26 will hurt mobile polling and representative sample A class-action privacy lawsuit against LiveRamp Brian and Aron also spend time announcing the conferences they will be attending this fall! Catch Brian, joined by The Link Group's Andrew Hunt, at Insights Association's Corporate Researchers Conference in Chicago this September 9-11th. Check out their session Built for Trust: Why Clients Should Demand a Layered Data Quality Strategy on Wednesday afternoon at 1:45 PM. At ESOMAR Trends Horizon in DC on Nov 5-6, Matthew Alexander and Aron Wilson will be presenting Smarter, Faster, Faker? The Real Results from Testing Synthetic Respondents, a deep dive into how well AI-generated personas can mimic real consumer insights. If you're hoping to stay informed on the big names and changes in market research, then this episode is for you! Learn more about your ad choices. Visit megaphone.fm/adchoices

Fresh off a silver medal in Singapore at the World Aquatic Championships, where she didn't realise she was part of a dead heat, Jenna Forrester is proud of what she's got through to find success. Joining Declan Byrne on ‘The Saturday Sledge' Forresters talks about overcoming a shift in her identity, dealing with heightened expectations and sickness to her hero her Mum and what life is like under coach Dean Boxall alongside Ariarne Titmus, Mollie O'Callaghan and more.

Click to Subscribe: https://bit.ly/Youtube-Subscribe-SoapDirt Bold and the Beautiful spoilers for August 4-8, 2025 see Taylor Hayes (Rebecca Budig) is left shattered and Nick Marone (Jack Wagner) utterly disgusted. The episodes will unravel in the picturesque setting of Italy where everyone who matters in the Forrester family is present for an event. An emotionally overwhelmed Brooke Logan (Katherine Kelly Lang) is caught in a love triangle with Ridge Forrester (Thorsten Kaye) and Nick, while Eric Forrester (John McCook) plays the vigilant observer on the CBS soap opera.  Bold and Beautiful spoilers see back in LA, Sheila Carter (Kimberlin Brown) is worried about Li Finnegan (Naomi Matsuda), who is not responding to her texts and calls. Li is seen nursing her unconscious granddaughter Luna Nozawa (Lisa Yamada), hoping for the best. Meanwhile, Sheila, suspecting Li's evasive behavior, resorts to some detective work. Spoilers for Bold and the Beautiful see Will Spencer (Crew Morrow) encourages Electra Forrester (Laneya Grace) to consider modeling for Forrester Creations. However, Electra is determined to stick to her role as a jewelry designer. The week concludes with potentially life-changing revelations and a terrible accident, which may cause Brooke to reconnect with Ridge, leaving Nick heartbroken the week of 8/4 - 8/8/2025.  This episode was hosted by Belynda Gates-Turner for Soap Dirt. Visit our Bold and the Beautiful section of Soap Dirt: https://soapdirt.com/category/bold-and-the-beautiful/ Listen to our Podcasts: https://soapdirt.podbean.com/ Check out our always up-to-date Bold and the Beautiful Spoilers page at: https://soapdirt.com/bold-and-the-beautiful-spoilers/ Check Out our Social Media... Twitter: https://twitter.com/SoapDirtTV Facebook: https://www.facebook.com/SoapDirt Pinterest: https://www.pinterest.com/soapdirt/ TikTok: https://www.tiktok.com/@soapdirt Instagram: https://www.instagram.com/soapdirt/

When your audience thinks they already know your story, the boldest brands flip the script and earn their attention in the process. That's exactly what happens in Wicked, the smash-hit film adaptation that reimagines one of pop culture's most iconic villains. In this episode, we explore the marketing lessons behind it with special guest Allison MacLeod, Chief Marketing Officer & GM of US Education at Flywire.Together, we explore what B2B marketers can learn from reframing brand narratives, building fan-level community, and executing with bold, high-stakes detail that actually gets noticed.About our guest, Allison MacleodAllison Macleod currently serves as Chief Marketing Officer & Head of US Education at Flywire (Nasdaq: FLYW), a global payments enablement & software company. At Flywire, Allison leads global marketing and revenue operations, & US Education sales, relationship management & pre-sales. She played a key role in guiding Flywire to a successful IPO in May 2021.Allison brings nearly 20 years of experience with a background spanning marketing and revenue-focused roles. Prior to Flywire, she spent seven years at Rapid7 (Nasdaq: RPD), where she played a pivotal role in building and scaling demand generation, business development, and analytics. Before that, she held various digital and field-based positions at Forrester, including launching the marketing function in EMEA.Outside of work, Allison sits on the Board of Trustees of the Massachusetts Technology Leadership Council and serves as a strategic advisor to early-stage companies through F-Prime & Underscore VC.What B2B Companies Can Learn From Wicked:Reframe what they think they know. Wicked works because it flips a legacy story on its head. The same power lies in brand repositioning. “How do you really reframe what people think they know about you and your brand,” Allison says. Whether it's entering new markets or expanding product lines, your biggest unlock might come from telling your old story in a completely new way.Community is your flywheel. Wicked isn't just a show, it's a movement. Audiences don't just watch it, they live it. That level of advocacy isn't accidental. “How do you really cultivate that community, whether that's your clients, the advocacy, and make people… feel that deep passion for what you do,” Allison asks. In B2B, fandom might look like retention, referrals, or customer-led storytelling, but it starts with emotional connection.Be bold and unforgettable. Every production choice in Wicked is a masterclass in attention to detail. From the live vocals to the stunts, they took creative risks that resonated. “How do you be bold and unforgettable,” Allison says. The safest move in saturated categories? Standing out.Quote“I think that's sort of the lesson and the beauty in this, taking something that everyone already thought they knew, and they thought they knew the story… and completely reframing it. And I think that's where you just think of us as businesses, us as consumers… there's so much clutter. So the brands that stick out and do things differently, and even if it is trying the same channel but in a different way, there's so much power in that."Time Stamps[0:55] Meet Allison MacLeod, Chief Marketing Officer & GM of US Education at Flywire[01:05] Why Wicked?[02:29] The Role of CMO at Flywire[04:00] Breaking Down of Wicked[09:22] B2B Marketing Takeaways from Wicked[21:54] The Appeal of Villains and Taking Risks[23:37] The Power of Visual Design in Branding[24:54] Marketing Strategies for Global Brands[29:26] Flywire's Unique Differentiation Approach[40:03] Final Thoughts and TakeawaysLinksConnect with Allison on LinkedInLearn more about FlywireAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Send us a textEnterprise IT decisions carry enormous financial and strategic weight, and analyst firms like Gartner, Forrester, and IDC play a pivotal role in shaping them. Yet despite the influence of their research, many IT and business leaders struggle to use it effectively. Too often, organizations rely on reprints or surface-level summaries without grasping the full context or limitations. When properly interpreted, analyst insights can significantly reduce risk, streamline decisions, and steer companies away from costly mistakes. But unlocking that value requires more than just access—it demands a clear understanding of how to translate dense reports into actionable guidance that aligns with specific business needs.In this episode, Sam Gupta engages in a LinkedIn live session with Carter Lusher—an industry analyst veteran with experience on both sides of the table, as a former Gartner and Ovum analyst, in a live LinkedIn session as they discuss the consumer's guide to IT industry analyst research and advice.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Welcome into a Wednesday edition of Glenn Clark Radio, plenty to cover on the program as we talk some Orioles follow the O's doubleheader sweep of the Blue Jays, we'll talk all about what the recent run of form means for the trade deadline, we'll get you ready for the series finale vs Toronto ahead of first pitch at 12:35pm and we'll get you some injury updates on the Ravens as well after news from Training Camp on Isaiah Likely rattled the flock yesterday. At 11:45am, we'll go out and check in on Drew Forrester from DrewsMorningDish.com who is in Ocean City this week but we'll talk a little Orioles and Ravens. Glenn is still out at Stadium Swim at the Circa in Las Vegas, so at 12:30pm, we are going to be joined by Joe Unitas–son of the legendary Johnny Unitas–to see what he's been up to, talk a little football, his dad and much more! At 12:40pm, we'll switch gears before the O's game gets underway to catch up with Orioles color analyst and former MLB Pitcher Dave Johnson who was on the call last night for game 2 of the doubleheader and talk O's with Dave, the trade deadline and plenty more. Then at 1pm, before the Savannah Bananas are in Baltimore this weekend, we'll catch up with PA announcer Mark ‘Shark' Ediss!

This week, Jeff continues his vacation, so our host, Ian Truscott, is joined by Simon Daniels, a marketing and revenue operations expert and former Forrester analyst, as well as a returning guest of the show. In this episode, they dig into a LinkedIn post that Simon shared, referring to him catching up on some reading on campaign modelling over a beer.  Dubbed "5 things that Simon learned over a beer that we suspect he already knew", the chaps discuss: The definition of a campaign Comments on the Forrester campaign model How to practically apply these models Measuring campaigns How campaigns fit into an overarching GTM motion As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Simon Daniels on LinkedIn Mentioned this week: Simon's LinkedIn post that inspired this chat Copper Ale | Session Cask Ale from Dorset | Palmers Brewery How smarter campaign modeling and automation drive real marketing ROI - Caroline Hodson The Marketing Operations Strategist - Steal my campaign hierarchy guide - Sara McNamara Build an integrated, aligned marketing campaign strategy - Forrester What's Broken in GTM and How to Fix It - Podcast Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Retail sales in the U.S. show a surprising rebound, rising by 0.6% in June, driven primarily by auto dealership sales, but concerns linger regarding inflation's impact on consumer demand. The episode also highlights a critical Microsoft SharePoint flaw that exposes thousands of servers globally and Forrester's recommendations for IT leaders to pivot their budgets towards AI while phasing out legacy technology. Additionally, the ongoing trend of Fortune 100 companies enforcing return-to-office mandates is examined, with a focus on its implications for the gender gap in remote work.  00:00 Retail rebound masks inflation reality as tech hiring shifts toward cybersecurity and infrastructure05:25 Microsoft SharePoint flaw leaves federal agencies, universities, and businesses exposed in global cyberattack08:38 Fortune 100 return-to-office mandates surge to 54% as hybrid work wanes post-pandemic Supported by:  https://getflexpoint.com/msp-radio/ Tell us about a newsletter!  https://bit.ly/biztechnewsletter All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Forget hardware first, AI is now your AV technician! Jetbuilt's Jetbot proves software is officially running the show, not just supporting it. And Forrester's UCaaS rankings just sparked major debates about who really deserves the top spots.The video version of this podcast can be found here.Join host Tim Albright and a panel of AV pros as they break down what the software-first revolution means for AV/IT leaders and the entire industry. Plus, get the unfiltered take on Forrester's UCaaS evaluation, what they nailed, what they missed, and who got completely overlooked.Host: Tim AlbrightGuests:Dawn Meade – Dawn on LinkedInGarth Lobban – Garth on LinkedInCraig Durr – Collab CollectiveThis Week In AV:AV Magazine – Encocomm #1 Integrator in EuropeAV Magazine – DCC Sells ExertisCommercial Integrator – Christie Digital selling Pandora's Box lineTechCrunch – Google adds calling features to GeminiAT Today – Smart Glasses from EnvisionRoundtable Topics:AV Buyers' Club – Jetbuilt's AI-Powered JetbotUC Today – Zoom, Google, Cisco & Microsoft lead UCSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Connect to John Gilroy on LinkedIn   https://www.linkedin.com/in/john-gilroy/ Want to listen to other episodes? www.Federaltechpodcast.com According to Forrester, 48% of organizations have more than one hundred tools in a typical toolchain. How many are not being used? How many duplicates are there? How many can remove abilities in other tools? When you deal with a company, they are getting paid to focus on their solution and ignore others. When you deal with a reseller, they have biases, respond to changes quickly, and understand the complexities of vendors in “swim lanes,” which can include competitors. Today, we sit down with Sam O'Daniel, the President and CEO of TVAR. The conversation ranged from selection of the correct tool to procurement and licensing models. For example, in a recent interview, Scott Rose from NIST talked about modern technology that may include IPv6. The sad news is that it prevents scanning address blocks because it cannot scan all the addresses that IPv6 covers. TVAR collaborates with numerous vendors and is familiar with the strengths and weaknesses of each. Additionally, he understands which vendors work well together and respects the concept of their “swim lanes” in the context of federal technology. A typical federal leader cannot spend five hours a day keeping up with modern technology; resellers must maintain updated knowledge, which they can provide federal agencies with a perspective that few have. The conversation also addresses the challenges of procurement and the need for tool consolidation to minimize government waste.  

This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, return to the topic of budget benchmarking, sharing six hits from six industry reports.  Yes, SIX, completely ignoring the editorial policy of 5 f'in' things.  The six highlights they discuss: Marketing budgets are in decline (or are they?) Comparing apples with apples Expectations management Martech is down, paid media up Data & analytics is marketing's biggest challenge The mandatory mention of AI As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: Gartner: Marketing Budgets: How Much Should Your Team Spend in 2024 | Gartner  The CMO Survey: Spring 2025 - The CMO Survey with Deloitte, Duke Fuqua School of Business, AMA Insight Partners: Insight's SaaS Marketing Spend Benchmarks  Norwest: B2B Sales & Marketing Benchmark Report LinkedIn - 2024 - The B2B Marketing Organization of Tomorrow (page 29 discusses budget)  Forrester blog post referring to their 2025 budget planning guide. European Leaders: Align Budget Planning To Accelerate Performance In 2025 Jeff's firm - Cleantech Insiders Ian's new firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back Cyndi Lauper - Money Changes Everything (1983) You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

No swing-offs necessary on a #WouldYouRatherWednesday edition of GCR but lots to discuss. We'll talk about some of the highlights of the All-Star Game. Our friend Drew Forrester (DrewsMorningDish.com) joins us at the top of the show. At the bottom of Hour 1, Orioles first round pick Ike Irish and his father Jeff-a former Blue Jays minor leaguer-will join us to discuss their emotions after being selected by Baltimore. Early in Hour 2, the godfather of Maryland MMA-Ground Control's John Rallo joins us before Show Your Soft Side's "Softie Homecoming" tomorrow night. And at the bottom of Hour 2, we'll catch up with former Maryland star Juju Reese (St. Frances) who is in Las Vegas playing in the Summer League with the Lakers.

You can't game the Gartner system. You can't fast-track a Forrester mention. But you can show up prepared, relevant, and consistent. Analyst Relations is the slowest move on the board and the one that defines how your company is positioned on calls, in rooms, and across the category.   To trace the full arc of this relationship, Drew is joined by Dan Lowden (Blackbird.AI), Lorie Coulombe (Equity Shift), and Lynn Tornabene (Anteriad). These are marketing leaders who've built analyst trust from scratch, played the long game, and seen the ripple effects hit pipeline, brand, and board-level confidence. They've turned AR into an amplifier, and they're here to show you how to do the same.   In this episode:  Dan on building analyst trust without budget through clear positioning and repeat engagement  Lorie on prepping spokespeople and leading briefings with relevance over polish  Lynn on aligning teams and delivering consistent, high-value analyst touchpoints  Plus:  What analysts want from a briefing  Why your first 20 minutes set the tone  The biggest mistake CMOs still make in prep  How to turn analyst feedback into team clarity  Tune in to learn how consistent, credible AR earns analyst trust and long-term traction in the market.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

In this episode of Supply Chain Now, hosts Scott Luton and Tevon Taylor chat with Lori Boyer, Head of Content Marketing at EasyPost and host of Unboxing Logistics, to discuss what's ahead for Peak Season 2025, and why it may be the most unpredictable one yet.They explore the key challenges brands are facing, from rising shipping costs and tariffs to shaky consumer confidence and outdated systems. Lori shares findings from EasyPost's latest research, offering practical ways retailers can build flexibility into their operations and stay ahead of volatility. You'll hear why microsurges are reshaping peak season, and why diversifying your carrier mix could make all the difference. For supply chain pros, brand leaders, and operators heading into the busiest time of year, this episode is packed with takeaways you can actually use to stay agile and win peak season, and not just survive it.Jump into the conversation:(00:00) Intro (01:51) Special guest introduction: Lori Boyer (02:39) Unboxing Logistics and EasyPost (07:18) Challenges in the supply chain industry (11:21) External pressures on brands (19:34) Consumer confidence and spending trends (25:52) The rise of microsurges (29:20) Importance of communication and data (33:13) Carrier landscape shifts (39:22) Overcoming legacy systems for peak successResources:Connect with Lori Boyer: https://www.linkedin.com/in/loribboyer/ Learn more about EasyPost: https://www.easypost.com/ Check out Unboxing Logistics: https://www.easypost.com/podcast 5 Ways to Win Peak 2025 with Easy Post: https://bit.ly/3IgVFrbAre you ready for Peak Season? Episode with Forrester: https://bit.ly/4ljviiIConnect with Scott Luton: https://www.linkedin.com/in/scottwindonluton/Connect with Tevon Taylor: https://www.linkedin.com/in/tevontaylor/overlay/contact-info/ Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now's NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- Transforming Operations: Flowers Foods Unveils Its Digital Supply Chain Revolution:

Before a power crew rolls out to check a transformer, sensors on the grid have often already flagged the problem. Before your smart dishwasher starts its cycle, it might wait for off-peak energy rates. And in the world of autonomous vehicles, lightweight systems constantly scan road conditions before a decision ever reaches the car's central processor.These aren't the heroes of their respective systems. They're the scouts, the context-builders: automated agents that make the entire operation more efficient, timely, and scalable.Cybersecurity is beginning to follow the same path.In an era of relentless digital noise and limited human capacity, AI agents are being deployed to look first, think fast, and flag what matters before security teams ever engage. But these aren't the cartoonish “AI firefighters” some might suggest. They're logical engines operating at scale: pruning data, enriching signals, simulating outcomes, and preparing workflows with precision."AI agents are redefining how security teams operate, especially when time and talent are limited," says Kumar Saurabh, CEO of AirMDR. "These agents do more than filter noise. They interpret signals, build context, and prepare response actions before a human ever gets involved."This shift from reactive firefighting to proactive triage is happening across cybersecurity domains. In detection, AI agents monitor user behavior and flag anomalies in real time, often initiating mitigation actions like isolating compromised devices before escalation is needed. In prevention, they simulate attacker behaviors and pressure-test systems, flagging unseen vulnerabilities and attack paths. In response, they compile investigation-ready case files that allow human analysts to jump straight into action."Low-latency, on-device AI agents can operate closer to the data source, better enabling anomaly detection, threat triaging, and mitigation in milliseconds," explains Shomron Jacob, Head of Applied Machine Learning and Platform at Iterate.ai. "This not only accelerates response but also frees up human analysts to focus on complex, high-impact investigations."Fred Wilmot, Co-Founder and CEO of Detecteam, points out that agentic systems are advancing limited expertise by amplifying professionals in multiple ways. "Large foundation models are driving faster response, greater context and more continuous optimization in places like SOC process and tools, threat hunting, detection engineering and threat intelligence operationalization," Wilmot explains. "We're seeing the dawn of a new way to understand data, behavior and process, while optimizing how we ask the question efficiently, confirm the answer is correct and improve the next answer from the data interaction our agents just had."Still, real-world challenges persist. Costs for tokens and computing power can quickly outstrip the immediate benefit of agentic approaches at scale. Organizations leaning on smaller, customized models may see greater returns but must invest in AI engineering practices to truly realize this advantage. "Companies have to get comfortable with the time and energy required to produce incremental gains," Wilmot adds, "but the incentive to innovate from zero to one in minutes should outweigh the cost of standing still."Analysts at Forrester have noted that while the buzz around so-called agentic AI is real, these systems are only as effective as the context and guardrails they operate within. The power of agentic systems lies in how well they stay grounded in real data, well-defined scopes, and human oversight. ¹ ²While approaches differ, the business case is clear. AI agents can reduce toil, speed up analysis, and extend the reach of small teams. As Saurabh observes, AI agents that handle triage and enrichment in minutes can significantly reduce investigation times and allow analysts to focus on the incidents that truly require human judgment.As organizations wrestle with a growing attack surface and shrinking response windows, the real value of AI agents might not lie in what they replace, but in what they prepare. Rob Allen, Chief Product Officer at ThreatLocker, points out, "AI can help you detect faster. But Zero Trust stops malware before it ever runs. It's not about guessing smarter; it's about not having to guess at all." While AI speeds detection and response, attackers are also using AI to evade defenses, making it vital to pair smart automation with architectures that deny threats by default and only allow what's explicitly needed.These agents are the eyes ahead, the hands that set the table, and increasingly the reason why the real work can begin faster and smarter than ever before.References1. Forrester. (2024, February 8). Cybersecurity's latest buzzword has arrived: What agentic AI is — and isn't. Forrester Blogs. https://www.forrester.com/blogs/cybersecuritys-latest-buzzword-has-arrived-what-agentic-ai-is-and-isnt/ (cc: Allie Mellen and Rowan Curran)2. Forrester. (2024, March 13). The battle for grounding has begun. Forrester Blogs. https://www.forrester.com/blogs/the-battle-for-grounding-has-begun/ (cc: Ted Schadler)________This story represents the results of an interactive collaboration between Human Cognition and Artificial Intelligence.Enjoy, think, share with others, and subscribe to "The Future of Cybersecurity" newsletter on LinkedIn.Sincerely, Sean Martin and TAPE3________Sean Martin is a life-long musician and the host of the Music Evolves Podcast; a career technologist, cybersecurity professional, and host of the Redefining CyberSecurity Podcast; and is also the co-host of both the Random and Unscripted Podcast and On Location Event Coverage Podcast. These shows are all part of ITSPmagazine—which he co-founded with his good friend Marco Ciappelli, to explore and discuss topics at The Intersection of Technology, Cybersecurity, and Society.™️Want to connect with Sean and Marco On Location at an event or conference near you? See where they will be next: https://www.itspmagazine.com/on-locationTo learn more about Sean, visit his personal website.

If your brand can't hold a consumer's focus for eight seconds, what makes you think you deserve nine? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility isn't speed for speed's sake; it's the discipline of staying useful while everything—and everyone—spins. In an era when consumers swipe away in milliseconds, an agile brand has to win attention before the next notification does. Today we're unpacking how to win and retain the distracted consumer with Kelsey Chickering, Principal Analyst at Forrester. About Kelsey Chickering Kelsey is a principal analyst at Forrester, focused on media as it relates to marketing strategy. She brings strategic thinking grounded in a deep understanding of the media and advertising ecosystem to clients. Her research uncovers best practices, emerging trends, and critical shifts in consumer behavior that impact how brands should behave in an ever-evolving media landscape. Her consumer-first thinking is underpinned by a communications planning backbone, emphasizing the interplay between media touchpoints across the consumer journey that work together to drive growth for B2C marketing executives. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Revs. John Stephens and Matt Russell sit down with renowned child psychologist Dr. Michelle Forrester in a timely and practical podcast episode. Dr. Forrester will share guidance to help your children (and you) process their feelings, answer difficult questions, and nurture resilience and comfort during challenging times. Chapelwood.org/Resources

In this episode of Tech Talks Daily, I speak with Syed Zaeem Hosain, Founder and Chief Evangelist at Aeris. This conversation comes at a critical moment. Deloitte's 2024 Cyber Threat Trends Report reported a 400 percent surge in IoT malware attacks across industries. Forrester has gone further, warning that a major IoT breach could disrupt a large class of devices by 2025. With the stakes higher than ever, Aziz shares his vision for protecting a hyperconnected world. We explore the growing risks in sectors like healthcare, energy and transportation, where compromised devices could have serious real-world impact. Aziz explains why IoT security can no longer be treated as an afterthought and how Aeris is tackling the problem with AI-powered solutions like IoT Watchtower, designed to detect and respond to threats at scale. He also addresses the shifting regulatory landscape, from the EU's NIS2 Directive to the upcoming Cyber Resilience Act. These frameworks are beginning to push organisations toward stronger protections and greater accountability. But are they moving fast enough? My guest outlines where he believes the future of IoT security is heading and what enterprises need to do now to avoid being caught off guard. From embedded AI to next-generation cellular infrastructure, this is a conversation that connects the dots between innovation, risk and responsibility. So how prepared is your organisation for the coming wave of IoT threats? Are we securing what matters most, or sleepwalking into a preventable crisis? Let me know what you think. Is IoT security finally getting the attention it deserves, or are we still too focused on convenience over caution? Join the conversation and share your thoughts.   Check out the Internet of Things for Business book.      

We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. If your AI roadmap doesn't include your customer, is it really a roadmap—or just a bridge to nowhere? Agility requires remembering who pays the bills: the customer. When shiny new tech shows up, it's tempting to sprint after it—often leaving the actual human in our dust. Today we're talking about staying customer-first in the race to adopt agentic AI. To help me dig in, please welcome Stephanie Liu, Senior Analyst at Forrester. Stephanie—welcome to the show! About Stephanie Liu Steph focuses on the intersection of marketing and privacy. She guides clients on how to strike a delicate balance between privacy, trust, and consumer expectations, all while navigating a rapidly shifting data deprecation landscape that spans consumers' privacy-protecting behaviors, regulation, tech limitations, and walled gardens. She examines topics like zero-party data, preference centers, data clean rooms, the customer data ecosystem, and how to deliver experiences that are personalized without being creepy. Steph has been quoted in publications such as the New York Times, CNBC, The Markup, Marketplace, and AdWeek; her work has featured in AdExchanger, Forbes, and elsewhere. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Does your AI-based interface talk to customers the way a real person would or is it tech for tech's sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow's experiences feel intuitive and natural to the end customer using them. Today we're diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester's research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ's professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what's next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If AI can amplify every employee's reach ten-fold, how ready is your organization to harness that network effect? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility isn't about adding more tech; it's about multiplying human impact. Today we're exploring the network effect of AI and how it helps employees create powerful experiences with Jay Pattisall, VP & Principal Analyst at Forrester. About Jay Pattisall Jay's research focuses on marketing services (creative, media, digital, in-house agencies); AI marketing (applications of generative and predictive AI to media and content); and genAI for visual content technologies. Jay helps CMOs and business leaders make sense of the complex and ever-changing marketing services landscape as it embraces AI and automation technologies as part of media management, creative services, and the future of agencies. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands. Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

From pickleball to nuclear energy, this week's episode covers a lot of ground. Listen in as Forrester analysts put three recent business headlines into context for sales, marketing, and technology leaders.

A woman's search for her father—a pilot who disappeared during a mission in Vietnam—collides with the fight over what we owe those who never returned from war. From the producers of "White Hats," "America's Girls," and "Tom Brown's Body," and hosted by Texas Monthly writer Josh Alvarez, "The Final Flight of Captain Forrester" is out now.Texas Monthly Audio subscribers get early access to the show, plus bonus episodes and more subscriber-only audio. Visit texasmonthly.com/audio to learn more.

In this episode, Mandy Logan, Summer Craze Fowler, Jason Albuquerque, and Jeff Pollard of Forrester discuss the challenges and strategies for CISOs in navigating volatility in the security landscape. They emphasize the importance of building relationships within the organization, particularly with the CFO, to manage budgets effectively. The conversation also covers the significance of communicating security needs in terms of compliance and customer requirements, maximizing budget through flex spending, and the role of automation and AI in enhancing security operations. Additionally, they highlight the need for effective data management to reduce costs and improve efficiency. In pre-recorded interviews from RSAC, learn the following! With the power of zero trust and AI, Zscaler help organizations strengthen and automate IT and security, reduce costs, and minimize complexity. Zscaler helps reduce the attack surface, block threats via full TLS inspection, and eliminate lateral threat movement. This segment is sponsored by Zscaler. Visit https://securityweekly.com/zscalerrsac to learn more about them! The modern workspace, increasingly reliant on cloud-based applications, browser-first access, and AI integration, faces significant security challenges that outpace the capabilities of traditional tools. Legacy solutions, including VPNs and even early ZTNA implementations, are proving vulnerable to sophisticated attacks leading to data breaches and operational disruptions. The fundamental shift in how we work demands a new approach, one that closes the gaps left by the platform approach. We need the ability to 'trust nothing and click on anything with zero risk.' We need to take zero trust beyond the network that we operate and control. Future of Browser Security Webinar with Google: https://www.menlosecurity.com/resources/2025-prediction-the-future-of-browser-security-lessons-from-the-pioneers Browser security report: https://www.menlosecurity.com/resources/state-of-browser-security-report Global Cyber Gangs report: https://www.menlosecurity.com/resources/global-cyber-gangs-supported-and-sheltered-by-state-sponsors-and-getting-smarter-every-day-report Everywhere Access White Paper: https://www.menlosecurity.com/resources/everywhere-access-the-zero-trust-revolution-for-hybrid-work-white-paper This segment is sponsored by Menlo Security. Visit https://securityweekly.com/menlorsac to learn more about them! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-401

Burnout shouldn't be the price of success, but setting boundaries at work is easier said than done. Tarveen Forrester, who oversees workplace culture at Kickstarter, shares practical strategies for protecting your time and cultivating “sustainable ambition,” so you can crush your goals — without letting them crush you.Want to help shape TED's shows going forward? Fill out our survey! Hosted on Acast. See acast.com/privacy for more information.