Podcasts about Forrester

Every few years someone tells us banking is about to be disrupted. It never quite happens. So when Dharmesh Mistry and Lou Carlozo came on to talk about their new book, The Intelligent Ledger, I asked: Why is this time different?Dharmesh's take? Banking has adopted plenty of individual technologies, from mainframe to client-server, internet, mobile, cloud. None of them disrupted anything. But the iPhone didn't win by being a better phone. Nokia was building a better phone. Kodak was building a better camera. Garmin was building a better GPS. The iPhone was all of them at once, and the market reorganised around it in under five years.His claim is that banking now has its own version of that convergence — what he and Lou call the Quanvergence: open, accessible data; agentic AI; tokenisation; and quantum, arriving together rather than in sequence. Not the best AI bank. Not the best tokenised rails. All of it, in one place. So platform or pipe? And who will win?

Kevin demonstrates ways you can adopt AI in the next 100 daysSummary of the PodcastOverviewEpisode 2 of a mini-series within The Next 100 Days Podcast where Kevin Appleby and Graham Arrowsmith discuss how AI is influencing their workPre-recording conversation touched on football transfers (Nick Pope, James Trafford) before the formal recording beganKevin identified four or five distinct areas of AI usage he wanted to coverClaude as a Personal AI Assistant (Pre-Call Preparation)Kevin's primary personal AI tool is Claude Cowork, which he connects to email, Notion, HubSpot, calendar, Dropbox, and Google DriveUse case: 10 minutes before a client call, ask Claude to summarise all recent interactions across those sources — it surfaces outstanding promises, discussion topics, and what to raiseClaude can also draft emails into Gmail drafts (not sent), giving a ~90% ready version the user can refineGraham noted concern about integrating a Synology server; Kevin noted most personal data lives in Dropbox or Google Drive and Claude can connect to bothAI Agents Running AutomaticallyKevin runs two scheduled agents without manual triggeringAgent 1 (daily): Scans calendar 30 days out and checks whether each diary entry has a corresponding task in Notion; creates missing tasks automatically, including a Notion page for notesAgent 2 (weekly): Scans upcoming 30 days for GrowCFO Show or Next 100 Days podcast recordings, researches the guest online, and appends notes (bio, website links, suggested questions) to the relevant Notion taskKevin deliberately ignores AI-suggested questions to preserve natural curiosity in conversation, but acknowledges suggested questions are useful for solo-host formatsThe same agent concept applies to client/partner meetings: an agent could automatically pull last interaction notes before any key meetingAdopt AI in Finance Operations (GrowCFO Context)GrowCFO's current quarterly theme is Intelligent Finance Operations — covering the end-to-end finance cycle from purchase orders to final accountsThree-way matching: AI can match purchase orders, goods receipt notes, and invoices automatically; if all match, the invoice is paid without human interventionFraud detection: AI spots anomalies far more effectively than manual reviewReporting: AI can generate board reports and dashboards from accounting systems; demonstrated in a GrowCFO webinar with tech partner Round Treasury using ClaudeKey value: AI removes grunt work so finance professionals can focus on what the numbers mean, not just crunching themAI's Impact on Finance JobsSignificant job displacement expected in transactional/lower-level finance roles; less so for senior finance business partners whose work is relationship-basedChallenge: AI often saves portions of multiple people's jobs rather than eliminating whole roles, making headcount reduction difficult — a pattern observed in shared services projects long before AISupply of finance professionals is falling, particularly FP&A specialists in the US; AI may initially ease recruitment pressure rather than cut headcountMost finance teams are still at the "chatting with ChatGPT" stage, not yet using agentic or Cowork-style toolsA live example of a fully agentic debt-chasing system: an AI agent that checks the debtors ledger, identifies overdue accounts, calls customers, and holds an intelligent conversation about outstanding invoicesAI Connectivity LimitationsClaude's current integration with Xero is poor — only capable of producing basic debtor reports rather than actionable overdue listsCopilot and Gemini do not support Dropbox connectivity, limiting their use in Kevin's personal setupHallucination risk is reduced when AI operates within a well-defined, high-quality data "cocoon" — the importance of a single source of truthFaster Close and Rolling Forecasts"Faster close" — producing monthly accounts quickly rather than 10–15 days after month-end — has been a finance aspiration for 20+ years and AI now makes it achievableRolling forecasts with multiple scenarios (e.g., 0%, 25%, 50% tariff scenarios) can be modelled and run instantly by AI rather than taking weeks to buildAI Governance in FinanceSegregation of duties must be replicated in AI workflows: different agents or human approvers for setting up suppliers, authorising accounts, and making paymentsA single "super AI agent" handling everything end-to-end is not yet appropriate or auditableUsing AI for Research & White PapersKevin used ChatGPT Deep Research to read ~30 published documents from major consultancies (PwC, Deloitte, EY, Accenture, BCG, Forrester, etc.) on AI in finance ops in 15–20 minutes — work that previously would have taken two graduate trainees a fortnightHe gave both ChatGPT and Claude the same prompt and found ChatGPT produced a better overall result, though Claude surfaced some content ChatGPT missed; he combined bothAI is excellent at generating and researching text but structuring the final document, choosing diagrams, and making it consumable remains a human taskVirtual Board / AI AvatarsA GrowCFO partner CFO used AI avatars of their board members to anticipate board reactions to finance reports before presentingKevin tested a "virtual advisory board" in AI, including public figures like Michael Heppell, and received useful diverse perspectivesThe deeper goal: frame board materials to open up discussion rather than trigger defensive reactionsKAIOS — Kevin's AI Operating System (Personal Project)Started from a ChatGPT conversation: "What if everything you've been taught about time management is a lie?" — leading to the insight that most productivity systems just create more tasks rather than freedomEvolved into KAIOS (Kevin's AI Operating System): a Dropbox-based knowledge structure containing Kevin's values, StrengthsFinder profile, career history, stories, and frameworks — accessible by any AI model via instructions stored within the structureA book outline, introduction, and chapter frameworks have been drafted with ChatGPT's help; the project paused in favour of building KAIOS first so the book has genuine personal stories and IP embeddedGraham suggested this could be Kevin's biggest career opportunity — analogous to how MeclabsAI has built a multi-million pound business around systematised marketing knowledgeKevin noted he prefers positioning himself as an expert using AI in finance rather than as an AI expert per se, given how fast the field movesCareer Reflection & Future DirectionBoth hosts reflected on the retirement vs. continued work question; Kevin expressed enthusiasm for staying engaged with AI developments and not wanting to reach the point where technology no longer makes senseKevin acknowledged competitors in the AI-for-finance space (e.g., Nicholas Boucher's AI Finance Club) but sees his differentiation in applying deep finance and personal IP rather than competing directlyGrowCFO Show is approaching episodeThe Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham is an inCruises Independent Partner, and is building up interest from people around the world in the World's Largest Travel Membership - inCruises. You can sign up and access 21,000+ cruises, hotels and tours by clicking HEREKevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Bible StudyDon't just take our word for it . . . take His! We would encourage you to spend time examining the following Scriptures that shaped this sermon: .1 John 1:1--4 -- Jesus, Our Fixed Point of Reference1. We are often spiritually disorientedAncient sailors relied on the stars to navigate.Without visible stars, they could lose their bearings—and even their lives.Likewise, modern people can be technologically connected yet spiritually adrift.We need fixed points of reference for life's ultimate questions.2. 1 John gives us courageous clarityJohn speaks with courageous clarity about God, morality, love, sin, and Christian life.His words both challenge and comfort, helping us reorient our lives.3. The fixed point is not merely a truth—it is a person1 John 1:1–4 points us to Jesus Christ.Jesus is:From the beginning.The Word of Life and Eternal Life.With the Father.The source of all life.Jesus reveals who God is and what life is about.4. The eternal Son became fleshJesus did not remain distant or abstract—he was made manifest.John emphasizes his eyewitness experience: heard, seen, looked upon, touched.The reality of Jesus' life in the flesh is foundational to Christianity.Jesus is fully God and fully human.5. Jesus brings us into fellowshipJohn proclaims what he experienced so that others might share in it.The goal is koinonia—fellowship:With the Father and the Son.With other believers.Christianity is not merely an individual transaction with God.Fellowship with God and love for fellow believers are inseparable.6. Fellowship around Jesus produces joyJohn writes so that “our joy” / “your joy” may be complete.Joy comes through sharing Christ and forming community around him.Discussion QuestionsRandy talked about how 1 John "rescues us from a foggy spirituality of mishmashed feelings, therapeutic platitudes, and cultural compromises." Can you think of any such examples of a "foggy spirituality"? How do they compare with the courageous clarity and conviction of 1 John?Read the Gospel of John 1:1-5. What are some connection points to 1 John 1:1-4? Why does John start both his Gospel and his letter in this way?John is an old man when he writes this letter. Do you think perspective would have been different if he had written it earlier in his life? In what ways has your perspective of Jesus changed over the years?John establishes a connection between fellowship (koinonia) and joy. What is the basis of Christian fellowship? How does it complete joy?1 John -- Study Resources:IntroductoryBibleProjectGuide--1, 2, 3 JohnIan Paul, "What do the letters of John teach us about faith, hope and love?"CommentariesJohn R. W. Stott, The Epistles of John (TNTC)Colin G. Kruse, The Epistles of John (PNTC)Notes for Small Group LeadersN.T. Wright, The Letters of JohnMichael LeFebvre, Knowing the Bible: 1--3 JohnWatch The First Hymn Documentary  - Questions?Do you have a question about today's sermon? Email Randy Forrester ().

Send Andy a text: Click hereI caught up with Nick and Deb at Betoota Pub. They had just crossed the Simpson Desert with a Bunch of other Suburu owners. And they did it easy. It"s a great story. I thoroughly enjoyed our chat as Nick and Deb really know their stuff.

Click to Subscribe: https://bit.ly/Youtube-Subscribe-SoapDirt Bold and the Beautiful spoilers for Sept 14-18, 2026 expect that major drama unfurls with Steffy Forrester (played by Jacqueline MacInnes Wood) and Carter Walton (Lawrence Saint-Victor) both heading into a tailspin due to possible pregnancy symptoms. Katie Logan (Heather Tom) persists in her attempts to sabotage her son's relationship. Finn (Tanner Novlan) advising Daphne Rose (Murielle Hilaire) on a significant life decision involving a donor egg. Fans can also expect increased tension between Brooke Logan (Katherine Kelly Lang) and her sister. B&B recently debuted a new intro, subtly acknowledging its 40th season. This week, Electra Forrester (Laneya Grace) receives an unexpected visitor, and Katie might learn about Will Spencer's (Crew Morrow) visit to Electra. Katie continues her attempts to oust Dylan (Melissa Dylan) from Will's life. The possibility of Steffy offering her frozen eggs for Daphne and Carter's family might come up, adding complexity to her life as she could be pregnant. Spoilers for Bold and Beautiful indicate that he relationship between Dylan and Will takes center stage on September 10th's episode, with Darcy Dylan (Kelly Sullivan) questioning her daughter's feelings towards Will. Meanwhile, Electra Forrester struggles with losing Will and her place in the Forrester family while Eric Forrester (John McCook) insists she let go. More B&B spoilers reveal that Katie appeals to Electra on September 11th's episode, urging her to rekindle her relationship with Will. Amidst this, Carter and Steffy face an uncertain future, possibly hinting at a pregnancy test for Steffy. The upcoming week will reveal if Electra decides to defy Eric's wishes and if Steffy is indeed pregnant. Brooke Logan is set to have her own storyline, and her fashion rivalry with Katie heats up again. The Soap Dirt podcast made the Top 100 List for Apple Podcast's Entertainment News Category. Visit our Bold and the Beautiful section of Soap Dirt: https://soapdirt.com/category/bold-and-the-beautiful/ Listen to our Podcasts: https://soapdirt.podbean.com/ And Check out our always up-to-date Bold and the Beautiful Spoilers page at: https://soapdirt.com/bold-and-the-beautiful-spoilers/ Check Out our Social Media... Twitter: https://twitter.com/SoapDirtTV Facebook: https://www.facebook.com/SoapDirt Pinterest: https://www.pinterest.com/soapdirt/ TikTok: https://www.tiktok.com/@soapdirt Instagram: https://www.instagram.com/soapdirt/

Andy Hoar thinks the industry is fighting over the wrong ground. The storefront and the last mile get the budget because those are the parts a customer can see. Andy's case is that in B2B the money sits in the middle miles, the stretch between the click and the dock where pricing gets calculated, inventory gets allocated and orders get tracked. Bots are already good at that work, in part because the buyer never sees it and doesn't much care how the result arrived.Andy cofounded MasterB2B, wrote Forrester's first B2B playbook, and his new book is Bot to Bot. He walks me through a distributor wired into a National Weather Service API, which lets it pull orders out of a warehouse sitting in a tornado's path and ship the same product from a neighboring state instead. He describes a construction supplier whose service bot infers which project you're building from what's in your cart, then asks whether you also need the parts you forgot. Where he gets pointed is domain expertise. That has been the distributor's moat for a long time, and he thinks it stops being a moat on the day Amazon's AI advisor is as good as a guy with twenty years behind the counter.Andy asks rooms of B2B people whether they have a data problem and every hand goes up, which he says nobody ever argues with. I pushed him on whether bad data is an actual blocker or the most convenient thing to point at while the default decision, which is always to do nothing, goes unquestioned for another year. He quotes Mohanbir Sawhney at Kellogg on this: "AI is not replacing what is valuable. It's simply exposing what never was."There's a long stretch on why nobody actually rips and replaces a platform, and why Andy's answer to almost any platform question is a question back about what business you're in. He's blunt about customer advisory boards, which get staffed by the sales team with its happiest accounts and produce a mutual pat on the back over a quarterly steak dinner. The accounts worth calling are the ones buying one thing from you for reasons nobody has bothered to ask about, and the ones that already left.He closes on customization, which he calls the kryptonite. Build too much of it and you lose the ability to change direction. His comparison is 1914 to 1918, horseback to aircraft in four years, and his read on Ukraine is that the side adapting faster made scale and firepower count for less than anyone expected. He doesn't say what the equivalent window looks like for a distributor in 2026, and I'm not sure anybody knows.Andy is running the B2B Exchange with Shoptalk Fall in Nashville. Sponsors and attendees are already sold out two months ahead, so ask about the waitlist.Brought to you by Avalara. Tax compliance sounds manageable until it isn't. You add a channel, expand to a new state, start shipping internationally, and the complexity catches up with you. Avalara gives you accurate tax at checkout plus visibility into tariffs and duties before the order ships, working inside Shopify, BigCommerce and WooCommerce. See what they've built for growing brands at avalara.watsonweekly.com.Newsletter at watsonweekly.com#watsonweekly #b2b #amazon #ai #homedepot #ibm #apple

Co-Hosts Lou Ann Perschau and Mark Taylor are back "DISHING" everything Bold and Beautiful!BOLD AND BEAUTIFULPODCAST AGENDA--September 4, 20261) Opening2) The Sheila story continues. She gets herself on the same plane as Finn and goes to Morocco.Finn does not warn Steffy that she is coming. When Steffy sees Sheila, she flips and throws her wedding ring at Finn and takes off on a plane back to US.On the flight she drinks obsessively!3) Meanwhile Daphne is breaking up with Carter because she cannot carry his child. This occurs at his office at Forrester Creations. After the breakup, Carter starts drinking obsessively in his office!4) When Steffy arrives back in LA, she goes to the office at Forrester. She and Carter meet there by accident. They both are intoxicated and emotional.They wake up the next morning partially clothed. 5) They agree over and over that they can't talk to anyone about their night of romance. 6) The other Main Storyline is the Forrester's and the Spencers! 7) Will and Dylan and their alleged love is not being approved by Katie Will's mother. Dollar bill had a different take on it. 8) Katie had told Dylan that she wanted to meet her mother. Dylans mother "Darcy" showed up, and Katie met her and Dylan at Il Giardino.That meeting was a disaster. 9) Other Stories or Thoughts?10) PREDICTIONS!11) Closing

Click to Subscribe: https://bit.ly/Youtube-Subscribe-SoapDirt Bold and the Beautiful spoilers deliver the budding romance between Dylan (Melissa Dylan) and Will Spencer (Crew Morrow). Dylan is doing everything in her power to keep Will away from Electra Forrester (Laneya Grace) and ensure their relationship becomes more serious. This week, Dylan introduces Will to her mother Darcy Dylan (Kelly Sullivan) after an unexpected meeting between Katie Logan (Heather Tom) and Darcy at the Bikini. B&B spoilers reveal that Dylan and Will's relationship is progressing quickly, much to the surprise of their families. Wyatt Spencer (Darin Brooks) even comments on how rapidly Will is moving on from Electra. However, not everyone is pleased with this development. Katie, Will's mother, seems to be against Dylan and Will's relationship. Darcy confronts Katie about her negative remarks towards Dylan, which could potentially escalate the situation. Spoilers for Bold and the Beautiful suggest that despite the opposition, Dylan is determined to hold onto Will. She's integrating herself into his life by playing the homemaker, maintaining a good relationship with his family, and possibly spilling the beans about the secret youth line at Forrester. She might even go as far as getting pregnant to ensure she keeps Will. On the other hand, Electra remains a constant threat as Will still has feelings for her. How far will Dylan go to eliminate this threat? This episode was hosted by Belynda Gates-Turner for Soap Dirt. Visit our Bold and the Beautiful section of Soap Dirt: https://soapdirt.com/category/bold-and-the-beautiful/ Listen to our Podcasts: https://soapdirt.podbean.com/ And Check out our always up-to-date Bold and the Beautiful Spoilers page at: https://soapdirt.com/bold-and-the-beautiful-spoilers/ Check Out our Social Media... Twitter: https://twitter.com/SoapDirtTV Facebook: https://www.facebook.com/SoapDirt Pinterest: https://www.pinterest.com/soapdirt/ TikTok: https://www.tiktok.com/@soapdirt Instagram: https://www.instagram.com/soapdirt/

What does it take to market some of the world's most iconic brands?Recorded live during the Cannes Lions International Festival of Creativity, Jim sits down with Mark Kirkham, Chief Marketing Officer of PepsiCo Beverages U.S., to explore how one of the world's largest marketers continues to reinvent brands like Pepsi, Mountain Dew, Gatorade, Starbucks Ready-to-Drink, Lipton, and poppi in an era defined by AI, changing consumer behavior, and relentless innovation.Mark oversees brand and marketing strategy across PepsiCo's $28 billion U.S. beverage portfolio. During more than 15 years with the company, he's held marketing leadership roles across North America, Europe, Asia Pacific, and Latin America, helping shape global campaigns, expand iconic brands, and lead innovation around the world. Before PepsiCo, he built his foundation in research and analytics at Forrester and Nielsen before moving into brand management at Procter & Gamble.The conversation also becomes a masterclass in leadership. From developing future CMOs to writing a weekly letter to his marketing team, Mark shares why trust, transparency, curiosity, and continuous learning are the foundations of building both great brands and great leaders.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8ANA Masters of Marketing | October 20–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome in to a Wednesday edition of Glenn Clark Radio, we'll talk Orioles after they only mustered two runs in a loss to the Rockies at Coors Field last night, falling back below .500, we'll look at how last night unfolded and see if the O's can win the series finale later this afternoon. We'll also talk football and dive into how the Patriots dynasty was so dominant during the 2000s and 2010s and why it was no accident. Plus, it's a Wednesday so that means Drew Forrester of DrewsMorningDish.com will be hanging out with the boys in studio, we'll talk O's, Ravens, get his thoughts on the Patriots dynasty too and much more. Then at 11:45am, we are going to head down to Norfolk to catch up with Orioles prospect and Tides RHP Michael Forret, who was drafted by the Orioles in 2023, traded to Tampa Bay in the offseason and then re-acquired last month at the trade deadline, we'll talk to him about his rise through the minors and a wild last 12 months. All that and more!

Click to Subscribe: https://bit.ly/Youtube-Subscribe-SoapDirt Bold and the Beautiful spoilers reveal a power play is unfolding as RJ Forrester (Brayan Nicoletti) seizes control of the newly approved youth line, potentially sidelining Zende Forrester Dominguez (Delon de Metz). The youth line, a concept pitched by RJ and Electra Forrester (Laneya Grace), received the green light from Ridge Forrester (Thorsten Kaye), much to the delight of RJ and Electra. However, Zende, a key designer for the line, is conspicuously absent from crucial meetings, hinting at RJ's possible plan to edge him out. B&B spoilers suggest that RJ's actions could cause a stir within the Forrester family and at Forrester Creations, particularly if he asserts his control over the line to the detriment of Zende's involvement. Despite RJ's minimal design experience compared to Zende, his determination to make a name for himself and envisioning himself and Electra as the new Brooke Logan (Katherine Kelly Lang) and Ridge could see him push to lead the new project. Spoilers for old and Beautiful indicate that the potential fallout from this power play could be significant, with Zende possibly considering a dramatic exit from Forrester Creations. Speculations are rife about Zende joining Katie Logan (Heather Tom) at House of Logan, particularly if he discovers RJ's maneuver. This move could further strain the already tenuous relationship between the Forrester and Logan families, and potentially impact the success of the new youth line. More B&B spoilers consider that Forrester Creations could face additional PR issues, with the recent exits of Hope Logan (Annika Noelle) and Katie Logan already sparking online discussions about the company's culture problems. Another Forrester leaving for House of Logan could further damage the company's reputation and sales numbers, potentially undermining the success of RJ's youth line. Soap Dirt has grown to the most subscribed to YouTube soap opera channel. Visit our Bold and the Beautiful section of Soap Dirt: https://soapdirt.com/category/bold-and-the-beautiful/ Listen to our Podcasts: https://soapdirt.podbean.com/ And Check out our always up-to-date Bold and the Beautiful Spoilers page at: https://soapdirt.com/bold-and-the-beautiful-spoilers/ Check Out our Social Media... Twitter: https://twitter.com/SoapDirtTV Facebook: https://www.facebook.com/SoapDirt Pinterest: https://www.pinterest.com/soapdirt/ TikTok: https://www.tiktok.com/@soapdirt Instagram: https://www.instagram.com/soapdirt/

A structural transfer of liability and risk is reshaping industry engagement models, with outcome-based contracting increasing across service agreements. This shift is being driven by buyer demands for accountability in technology solutions, notably in artificial intelligence deployments, and is illustrated by recent unpublished but credible reports that OpenAI is quietly allowing select large enterprise customers to pay only when AI tasks are successfully completed. Supporting research from Gartner and CIO Dive highlights a growing disparity: while 19% of service buyers seek outcome-based payment models, only 13% of agreements from sellers currently accommodate them. The core development spotlighted is the disconnect between expectations for measurable AI-driven business outcomes and the lack of empirical evidence that such technologies are delivering on those promises at the organizational level. A large-scale survey by the National Bureau of Economic Research, encompassing nearly 6,000 senior executives across four countries, found that over 89% reported no observable improvement in employment or labor productivity from AI investments during the past three years, despite substantial organizational changes and budget reallocations. Additionally, research by Thomson Reuters found that 91% of 1,800 professionals reported their organizations were not realizing expected AI value, identifying a gap in demonstrable returns even while the technology is being deployed. Supporting data from Techaisle reveals partner capability thins dramatically as customers progress into advanced AI adoption stages. Most channel providers retain capacity only for basic "estate" work, with capability dropping to near zero for the most advanced client needs. Forrester has also identified persistent barriers to reliable measurement, such as fragmented and inconsistent data baselines, as well as dependencies on customer-side decisions. These factors magnify contract risk and reinforce the liability shift toward providers, who become responsible for defining, measuring, and underwriting outcomes without always possessing necessary levers or data. The operational implication for MSPs and IT service providers is heightened exposure to contractual and financial risk when agreeing to outcome-based terms, especially without mechanisms to price or control every relevant input. Providers are often unable to flow contract risk upstream to vendors or technology manufacturers, as their own agreements typically exclude outcomes. The episode concludes that early engagement and proactive definition of acceptable, controllable outcomes is essential, as outcome-based demands are likely to appear pre-baked in future client agreements, shifting bargaining power away from providers unprepared to quantify their exposure. Using data from their own worst-performing months, documenting client dependencies as contract conditions, and piloting outcome-based lines in otherwise standard agreements are outlined as practical tactics to mitigate downside risk before broader market adoption. 00:00 Four Numbers, One Cause 03:45 What You Ask For When You Can't Tell 06:45 Nobody Underneath You 10:20 Why Do We Care? Supported by: Guardz ScalePad

Bible StudyDon't just take our word for it . . . take His! We would encourage you to spend time examining the following Scriptures that shaped this sermon: Luke 10:1-12Do you have a question about today's sermon? Email Randy Forrester (RForrester@StAndrews.Church).

En el episodio 152 de Spicy4tuna analizamos la filtración que amenaza a GTA 6 y el avance de Moderna con una vacuna personalizada contra el cáncer que ya ha alcanzado la fase 3. También debatimos cuáles son los mejores y peores negocios para emprender, qué sectores ofrecen mayores márgenes y por qué facturar mucho no siempre significa ganar dinero. Además, hablamos sobre empleados desmotivados, la empresa italiana que compra compañías tecnológicas para revitalizarlas, la censura en redes sociales y las lecciones de Descubriendo a Forrester. Prueba gratis la Cuenta de empresa de Qonto y simplifica las finanzas de tu negocio: https://bit.ly/4lPuNxU Accede a la formación de Executive Lab y empieza a utilizar la IA en tu negocio: https://executivelab.ai/despega ¿Quieres abrir tu propio BERTO's MILANESA?: https://spicy4tuna.com/bertos-milanesa/ Accede a nuestro NUEVO CANAL DE WHATSAPP: https://whatsapp.com/channel/0029Vb9Fct3CcW4iK4dkVu2g Empieza tu PRUEBA GRATIS hoy con SHOPIFY: https://shopify.com ‍ Accede al Curso Avanzado de Procedimientos Tributarios de CEF UDIMA: https://bit.ly/4q86hdy CEF: https://bit.ly/3RJToKf UDIMA: https://bit.ly/4wW8onCudima.esUDIMA : Invierte de forma segura y recibe un 3% sobre tu efectivo con Trade Republic: https://trade.re/spicy4tuna Invertir conlleva riesgos, los rendimientos no están garantizados. Aplican T&Cs. Prueba gratis la Cuenta de empresa de Qonto y simplifica las finanzas de tu negocio: https://bit.ly/4lPuNxU ¿Quieres abrir tu propio BERTO's MILANESA?: https://spicy4tuna.com/bertos-milanesa/ Inspecciona tu futura vivienda y evita que se convierta en una pesadilla: https://hausum.com/?utm_source=spicy4tuna&utm_medium=youtube&utm_campaign=premier Invierte en inmuebles de forma pasiva y sin dolores de cabeza con Inversiva: https://inversiva.com/invierte-en-inmuebles/?utm_source=referral&utm_medium=web&utm_campaign=spicy4tuna Contacta con el equipo de Executive Lab para acceder a nuestra formación de Inteligencia Artificial para Empresarios y Ejecutivos: https://executivelab.ai/ ════════════════ ️ Accede a la Web de Spicy4tuna y Suscríbete a nuestra Newsletter: https://www.spicy4tuna.com Contacto para Sponsors ➡ https://tally.so/r/nrPNE5 Email de Contacto ➡ podcast@spicy4tuna.com ════════════════ Todos los episodios completos: https://www.youtube.com/playlist?list=PL9XxulgDZKuzf6zuPWcuF6anvQOrukMom ════════════════ REDES SOCIALES DE SPICY4TUNA ➜ INSTAGRAM: https://www.instagram.com/spicy4tunapodcast/ ➜ TIKTOK: https://www.tiktok.com/@spicy4tuna ➜ FACEBOOK: https://www.facebook.com/spicy4tuna ════════════════ ️ ESCUCHA SPICY4TUNA EN FORMATO PODCAST Spotify: https://open.spotify.com/show/2QPC17Z9LhTntCA4c3Ijk9?si=39b610a14bb24f1f iTunes: https://podcasts.apple.com/es/podcast/spicy4tuna/id1714279648 iVoox: https://www.ivoox.com/escuchar-audios-spicy4tuna_al_33258956_1.html ════════════════ ¿QUIÉNES SOMOS? · Euge Oller: https://www.instagram.com/euge.oller/ · Willyrex: https://www.instagram.com/willyrex/ · Marc Urgell: https://www.instagram.com/marcurgelldiaz/ · Alvaro845: https://www.instagram.com/alvaro845/ ════════════════ 00:00:00 A continuación... 00:03:39 El hacker que amenaza el lanzamiento de GTA 6 00:18:36 La vacuna personalizada contra el cáncer 00:31:57 La IA empieza a diseñar nuevos medicamentos 00:37:33 ¿Podremos regenerar órganos y partes del cuerpo? 00:48:44 Los mejores y peores negocios para emprender 01:01:15 Vender inmuebles y productos de alto valor 01:10:56 Qué hacer con un empleado desmotivado 01:28:14 La empresa que compra, despide y revitaliza negocios 01:42:53 Elon Musk contra la censura de los gobiernos 01:45:30 ¿Deberían prohibirse las redes sociales a los menores? 01:54:00 Las lecciones empresariales de Descubriendo a Forrester

Generative Engine Optimization (GEO) is the practice of structuring B2B content so AI tools like ChatGPT, Gemini, Claude, and Perplexity cite your brand by name, instead of just ranking your website in Google. This episode breaks down David Kirkdorffer's incredible playbook on why traditional SEO alone no longer guarantees visibility, now that 89% of B2B buyers use generative AI somewhere in their purchase process (Forrester) and Google's AI Overviews appear in 74% of problem-solving search queries (Search Engine Journal).We cover:The difference between SEO (ranking in search results) and GEO (being cited inside AI-generated answers)The three things AI models actually look for before mentioning a brand: credibility, consistency, and structureWhy gated PDFs, tabbed website content, and un-transcribed webinars are invisible to AI, even when the content itself is strongHow to manually test whether your brand shows up when buyers ask ChatGPT, Gemini, and Perplexity about your categoryThree fixes any B2B marketing team can make this week to improve AI visibilityWhether you're a CMO, content marketer, or SEO lead trying to understand what Generative Engine Optimization (GEO) means for your 2026 strategy, this episode gives you the framework and the first three action items.

Peggy Smedley looks ahead to 2027 and explores what businesses must do to move beyond AI experimentation to real, scaled implementation. From building a people-centric AI strategy to retaining top talent, modernizing legacy infrastructure, and adopting agentic AI in business workflows, this episode breaks down the hard decisions leaders face. Topics include IDC's forecast of $22 trillion in cumulative AI economic value by 2031, Forrester's budget expectations, why more money doesn't equal more innovation, and why the companies that thrive will balance people, process, and technology. Plus, Peggy shares a practical tip: pick one technology area you don't fully understand and make it your personal assignment. PeggySmedleyShow.com

In this week's One Vision Podcast, Theodora Lau hosts Kathryn Outlaw, Co-Founder and COO of Spheros, a B2B SaaS platform that aims to unify client data into a single source of truth, enabling accurate, consented data sharing and supporting reliable AI agents. Kathryn talks about her entrepreneurial journey, the inspiration behind the startup, and the goal of making Spheros as essential as DocuSign for onboarding.

Don’t miss the marketplace revolution! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this episode of the Ultimate Partner Podcast, Vince Menzione sits down with AWS Marketplace leaders George Maroulakos and Arif Razvi to uncover the rapidly shifting ecosystem of technology procurement and partner transformation. They dive deep into the evolution of buyer experiences, the critical necessity of executive alignment, and how agentic AI is redefining software discovery and consumption. If you want to accelerate deal velocity and ensure your business isn’t left behind, this conversation outlines exactly why integrating the AWS Marketplace into your core co-sell motion is no longer optional. https://youtu.be/Avp0sIyxRU8 Key Takeaways Embracing the AWS Marketplace should be viewed as a natural extension of your co-sell motion, not an interrupt-driven exception. Successfully leveraging the marketplace requires top-down executive sponsorship to overcome internal friction across legal, finance, and revenue operations. Partners must prepare for global expansion by ensuring local entities and currencies are wired up to meet buyers where they are. Agentic AI and natural language queries are leveling the playing field for software discovery, moving beyond traditional SEO-driven presence. SaaS pricing models are shifting toward consumption and outcome-based structures, demanding highly detailed product metadata. The speed of deal closure is drastically increased when partners are prepared to transact seamlessly through the marketplace. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags AWS Marketplace, partner transformation, buyer experiences, hyperscalers, co-sell motion, revenue operations, strategic alignment, agentic AI solutions, outcome-based pricing, metadata optimization, software discovery, private offers, global expansion, deal velocity, cloud centers of excellence. Transcript Arif Razvi and George Maroulakos Audio Episode [00:00:00] George Maroulakos: From my perspective, think about marketplace as a why not as opposed to a why. [00:00:06] Vince Menzione: You can feel it happening. The ecosystem is shifting beneath us, the way Hyperscalers are partnering, how AI is remaking the channel and what it means to win in 2026. [00:00:17] Arif Razvi: Welcome to the Ultimate Partner Podcast. I’m Vince Menzi, own your host. [00:00:22] Arif Razvi: And each week I sit down with leaders at the intersection of technology, [00:00:26] Vince Menzione: partnerships and outcomes. The voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the strategy. [00:00:39] Arif Razvi: It is the strategy because being in the room changes everything. [00:00:44] Arif Razvi: Let’s start. [00:00:48] Vince Menzione: I’m excited to, because we were talking about some of this earlier with Matt, but I thought this would be a great conversation. I’m gonna ask each of you to introduce yourselves, George and Arif, and your roles. ’cause you have two very unique roles. Uh. Contrasting roles, I would call it, within the AWS Marketplace Organization. [00:01:06] George Maroulakos: Yep. Happy to do so. So I think Vince just didn’t wanna say my last name, so that’s why I’m gonna introduce myself. Mayor. Very, very good. So Mayor Laki, George Meki, pleasure to meet. Hey, I can say that, uh, all of those that I haven’t met before, lots of familiar faces as well here. Uh, so it’s really great to see. [00:01:21] George Maroulakos: Uh, I’m part of the AWS Marketplace team and our center of excellence. That focuses on buyer experiences. So like why is a buyer guy here in this partner session? And I think, you know, I’m gonna help to try to bring some perspective around what our buyers see as the value for using marketplace and. [00:01:40] George Maroulakos: Working with all of these great partners that are here in the room and, uh, you know, the experiences that we see in helping to drive, you know, the blood to all organs. I’m using that a lot, Alison, to copyright it. It’s, it was really good. I love that, that analogy. But, um, for, but for both our partners as well as for our customers. [00:01:59] Vince Menzione: That’s awesome. [00:01:59] Arif Razvi: Hey everybody. I’m Arif Roski. I’m based here in New York City, although I’m a Celtics fan. Um, uh, go, go. I, I still supported the Knicks through the championship and I’m very happy for them. So excited to be here. Excited to be among, uh, other channel and alliance leaders. I’ve spent my entire 25 plus career in channels and alliances. [00:02:20] Arif Razvi: The last seven years, uh, on AWS marketplace where I lead, uh, a couple of functions. One is I support all of Matt Ian’s feature launches. So from a go-to market perspective, uh, I support his launches. I also focus on international expansion of marketplace. So, uh, Matt alluded to this earlier. I’ll mention some, I’ll talk about some stuff in a little bit. [00:02:39] Arif Razvi: And then, uh, we do some deep engagements with some of our most strategic partners to help them accelerate and unblock their marketplace business. By embedding a subject matter expert from my team into their organization to really help drive, uh, adoption of marketplace. [00:02:55] Vince Menzione: So important. Both of your roles. [00:02:56] Vince Menzione: By the way, this is standout roles. I, you know, I. I don’t want to get into trouble here. I talk about other hyperscalers, but I said this with Matt on stage earlier. You guys have been at the forefront of driving marketplace in such a strong way, having somebody who’s customer focused, right? And that lens is so important. [00:03:15] Vince Menzione: I don’t feel, I feel like that’s missed so many times. And then you also have. You know, quite a bit of an important role here in terms of what you’re doing in embedding resources. ’cause a lot of times people get lost in the process and it seems to be the, the common currents. So, um, really great both sides of the same equation here, right? [00:03:33] Vince Menzione: Buyer led, partner built, uh, let’s start George here. Um. Let’s talk about how buying has changed. Right. We go back to the early days of marketplace. It felt like it was a listing at first and it started to become important. Organizations like Work Span started to come to fruition and started to drive, at least in my part of the world. [00:03:53] Vince Menzione: And then we started talking a lot more about Marketplace. And of course the, the cus customer commits really started driving things in a different direction. You’ve got the customer, so talk about what your journey’s been like. [00:04:05] George Maroulakos: So I’ve been with Marketplace nine and a half years, which is pretty long time since the beginning of it, and watching the evolution of, of where things have come and where they started. [00:04:15] George Maroulakos: And I remember, uh, I was covering the, the northeast region when I very first started and working with, uh, you know, different enterprise accounts and financial services and, and, and healthcare and life sciences, and talking about this. This creation that occurred called, called AWS Marketplace, and even folks within AWS didn’t really know what that meant or how to talk about it or sell it. [00:04:38] George Maroulakos: So there was this creation of a infield based business development function to help supplement the account teams and the value and the importance of marketplace as a part of a customer’s AWS journey. And when I first started the, the, the highest, uh, or most frequently subscribed to products that existed were. [00:04:57] George Maroulakos: Uh, Amazon machine images a amis and it’s very specifically open source amis. So think of Bantu or Cintas as the predominant things that were being subscribed out of marketplace. So, um, by definition, not really revenue generating. You’re, these are not the a hundred million dollar transactions or the billion dollar club that we talk about today. [00:05:19] George Maroulakos: It was very much helping. The builders go again, go back 10 years, uh, who are just getting started with the cloud and how could they find partner solutions that they trusted or that they felt were secure and helping them to start to build out and migrate their workloads into, into AWS. Um, so I existed before the. [00:05:39] George Maroulakos: Very first private offer was transacted. Nice. Um, there’s actually a, a gentleman towards the back, uh, who helped with one of our very first private offers. I see you back there, Joe. Nice, nice. Um, so we, we worked on, uh, uh, uh, really big transaction with, uh, with, at the time AppDynamics, uh, and, and helping to get. [00:05:58] George Maroulakos: You know, a customer really up and running with their implementation that, so watching over the 10 years from, you know, the builder mentality of, of getting started with the cloud to really embracing all kinds of partner based, um, solutions that go along with AWS. It’s really been, uh, you know, a, a rocket ship you referenced earlier, moving to the top right quadrant, if we want to use the, the Gartner analogy, and I think we’re at another. [00:06:24] George Maroulakos: Inflection point because with what’s going on with Ag agentic solutions, the way that our customers are finding and discovering different partner solutions is better than ever I would think. And I think it gives much more of a equal opportunity in playing field for all partners of all shapes and sizes because you’re not driving your presence based on SEO or whether or not you have the best Google search results. [00:06:53] George Maroulakos: With AgTech and how you differentiate your solutions, you’re gonna be able to really get yourself in front of more customers more quickly. And as Matt talked about earlier, the, the, the really big penetration that we’ve seen thus far is real, is on the discovery piece, the, the research area, the pre-purchase activity, so validate what’s available. [00:07:13] George Maroulakos: So I think marketplace has really evolved over the 10 year, nine and a half years-ish that I’ve been there. And I think it’s gonna continue to change here in the coming months ahead. Yeah. [00:07:23] Vince Menzione: Any predictions? [00:07:25] George Maroulakos: Yeah, I, I think, you know, the, I, the, the importance of marketplaces is only going to continue to grow. [00:07:32] George Maroulakos: Uh, and I think we’re going to see, you know, even more innovation and expectation from our customers on being able to find the right solutions and being able to procure and deploy them as quickly as possible. [00:07:44] Vince Menzione: Nice. Arif, from your side. Partner transformation. So, you know, embedding resources with the partners. [00:07:51] Vince Menzione: Right. So you basically help kickstart a lot of the, the efforts, right? George? George is looking at it from the customer side, and then you’re kick-starting it on the partner side. [00:08:00] Arif Razvi: Yeah. Either kickstarting it, uh, on the initial stages with a strategic partner. Yeah. Or accelerating their adoption of something that’s already there. [00:08:07] Arif Razvi: Right. So what we’re seeing, what I’m seeing a lot of more recently is partners who say, I didn’t know you had capabilities for us to sell into Korea or Japan, or we just, we just launched India. Yep. Matt alluded to this easier, uh, earlier that we’re making it easier for partners to expand globally. And now partners are realizing, wait a minute, I can match my. [00:08:26] Arif Razvi: Uh, my business processes on marketplace, so revenue recognition, tax collection, locally, local invoices, and now they’re starting to set up multiple entities outside the US to meet those buyers, uh, where they are. [00:08:41] Vince Menzione: Nice. And you mentioned having these resources. How do you determine who gets resources and who? [00:08:47] Arif Razvi: Well, there’s, uh, staging and there’s, uh, there’s qualification mechanisms we use. We work with the PDMs for the partners. So any PDM, uh, any pd DM managed partner can be nominated for, uh, what, what we call a compensation. [00:08:59] Vince Menzione: So you’re overlaying that organization sense. [00:09:00] Arif Razvi: We’re overlaying the PDs. We’re not replacing, we’re only doing time bound sprints to unlock very specific activities. [00:09:05] Arif Razvi: Very [00:09:06] Vince Menzione: cool. So it’s not a poll. Yeah. Cool. You’re not, you’re not there forever. [00:09:08] Arif Razvi: No. [00:09:08] Vince Menzione: You’re there to get the job done. We [00:09:09] Arif Razvi: did that before. Uh, yeah, we’re, we’re doing short sprints now. [00:09:12] Vince Menzione: Yep. Let’s talk about how the buyers are using marketplace. You’ve done some really in, we talked about this earlier with Matt, but we’ve talked about some of the innovative things you’ve done. [00:09:21] Vince Menzione: You know, being, being able to embed into a website and in the storefronts. All these things seem to be unique to AWS. Talk to us about how the buyers are using the marketplace today. And [00:09:31] George Maroulakos: yeah, I think, you know, Matt talked about earlier the. Pre the, the preconception around why customers use marketplaces for the financial incentives, the, the financial benefits that go along with it, whether it’s direct incentives that are associated with the individual product that’s out there, or the Association of Marketplace to our private pricing agreements and the ability for. [00:09:55] George Maroulakos: Transactions that occur in marketplace to count towards those commits. Um, I’m gonna amplify a, a particular point that Matt made, uh, in his talk that, you know, we have many more customers who do not have PPAs with AWS than those that do. And the volume of transactions that take place in marketplace. [00:10:11] George Maroulakos: Dwarf, uh, in volume from those that, uh, are occur from our PPA customers. So yes, there are very large transactions that occur and there is Ben financial benefit that goes along with it. But there’s many other value points that our customers find from discovery. From ease of use, from consolidated billing, from post-purchase, um, you know, management and governance that goes along with it, and reconciliation that’s available, that’s, that exists. [00:10:36] George Maroulakos: Um, you mentioned storefronts. I’m really excited. That was one of the most exciting launches. That’s why I reminded him when he was talking about it, uh, around, you know, what that means. And it’s both a presence for, um, our partners and being able to create their own storefronts on behalf of, of customers or within their own property, but also for our buyers directly too. [00:10:54] George Maroulakos: Take that next generation of something that was previously, you know, our private marketplace and curate a catalog that is very specific and intentional for the things that they’re interested to innovate with and the partners that they’re interested in using. And so I think meeting our customers where they’re at. [00:11:10] George Maroulakos: And being, you know, marketplace anywhere and everywhere is I think really important for our customers. And then the other aspect, you know, in terms of how our customers use marketplace, there’s more than one persona at our customer that we need to be, be, be aligning with. Right. Interesting. We typically talk about procurement and the value points that procurement find in marketplace, but just as important as, as the technologists. [00:11:32] George Maroulakos: It’s the Cloud centers of Excellence. It’s the innovators who are looking for those business applications or those infrastructure solutions that exist and making sure that we have the right things from the right partners available to them. So we see value all over the place with our customers and how they inter interface with [00:11:47] Vince Menzione: more. [00:11:47] Vince Menzione: You brought up something really interesting, insightful, is the fact that all the different personas in the organization that are touching the marketplace, right? [00:11:54] George Maroulakos: And it’s at different points of the journey, right? Yeah. So while there may be early discovery and research and experimentation going on from, you know, the technologists or, or, or the, or the, the, the business application owners, um, as it progresses through the, the, the. [00:12:09] George Maroulakos: The opportunity lifecycle procurement and sourcing and legal, and the shared services then become a more important part of, of making sure that we get those opportunities closed and launched. [00:12:18] Vince Menzione: Yeah, and that was one of the things we were talking about earlier is the fact that how, how, uh, it, it, the work arduous it could be. [00:12:25] Vince Menzione: To go through that whole process at a customer side. Right? ’cause they have to. [00:12:29] George Maroulakos: It is, and and you know, I think when Cloud first got started, it was quite scary for procurement, right? It became another version of Shadow it. And we were seeing things that were getting purchased on P cards because they could quickly stand up infrastructure versus waiting for the IT team to do it. [00:12:44] George Maroulakos: And so now you introduce all of these other things that. Procurement kept near and dear to their heart, and here comes another wave of, is this truly positive disruption? Is it going to affect what’s, what I’m doing affect really my goals and objectives of supporting the company. And as you, you know, you continue to express the value of marketplace, they start to see, hey, this is actually very complimentary and helped me can get better control and governance in a way that I. [00:13:11] George Maroulakos: Perhaps didn’t have before with what was going on inside the cloud. [00:13:15] Vince Menzione: So this is a question for both of you actually, but I was thinking about these partners in the room and what did they get wrong? Like what are they doing? Like what are the things we always talk about, things that they’re doing right? [00:13:26] Vince Menzione: We’re having the happy talk about all the great success that’s been going on, but what is your advice to partners that maybe are not getting it right? Like what, what, what are the things you see that. The easy stumbling blocks that could be fixed. [00:13:38] Arif Razvi: Yeah. Well, probably the easiest is, uh, waiting to talk about marketplace at the last minute and not making it part of the full commercial journey [00:13:45] Vince Menzione: Yeah. [00:13:45] Arif Razvi: That the sellers will go through. Right. So, um, but that includes being able to have those internal conversations from the executive level, getting that executive sponsorship from marketplace upfront. That filters down through the rest of the organization. So you’ve gotta get rev ops teams, finance, legal, you know, the marketplace terms, the, the standard, uh, contract that goes into your listing has to be approved by legal. [00:14:08] Arif Razvi: Uh, and then you get down to the sales teams, making sure that you’re not penalizing sales teams for doing transactions on marketplace, which will create friction, then meeting buyers where they are, right? So local entities, local currency, um, having all that wired up. Uh, I met with a, a partner yesterday at Summit who is literally wiring up 10 new regions, 10 new entities in 10 new locations on marketplace in advance of what they know is a pipeline that’s going to be building into those regions. [00:14:37] Arif Razvi: So they’re getting ready and not waiting for the last minute for marketplace. [00:14:40] Vince Menzione: I love it. And the internal, go ahead. [00:14:43] George Maroulakos: Yeah, I, I echo definitely what Arif was saying and I think the, the other aspect of that is that our customers shouldn’t feel like it’s more painful. To use marketplace versus they would any other way. [00:14:54] George Maroulakos: And so whether that shows up in pricing, it shows up in awareness of what marketplace is and isn’t, or what it can or cannot do. Um, whether it’s introducing it naturally or it’s this, oh, by the way, on the end, like the, the more. Integrated marketplace is as a part of your co-sell motion, whether you’re doing it directly on your own or through a reseller or with AWS or all of the above. [00:15:17] George Maroulakos: Um, it’s, it should be a natural extension and a value point that you’re bringing to your respective customers, not some. Interrupt driven or, or exception based activity that goes along with selling your, your, your, your solution. [00:15:31] Vince Menzione: Why do you think customer, some customers or some partners are held back or what, what, what is, is it a mindset? [00:15:38] Vince Menzione: I mean, I talk about the principles, you know that, but like, is it mindset? What is it? Is it, [00:15:42] Arif Razvi: it’s, it’s internal. Friction. Yeah. A a a lot of what I see, especially in these, in, in embedded engagements is the amount of, you know, I have a lot of empathy for this room, right? Because you are the ones that have to go internally and navigate all of these stakeholders to be able to convince them that marketplace is the route to market. [00:16:01] Arif Razvi: It’s the preferred route to market, and it’s the way that a AWS wants to co-sell. With its partners. And that’s a hard thing to do if you don’t speak the same language that the tax legal, rev ops, finance, accounting, because everything changes. When you start doing transactions on marketplace, your revenue is booked differently, right? [00:16:20] Arif Razvi: It’s booked as a w from AWS and not from the, you know, from the, so things change and having that conversation is often challenging. Uh, we are working on some tools that will help make that conversation easier. Um, and we’ve already written blogs, and again, there are mechanisms that your partner managers have internally that they can request support and guidance. [00:16:43] Arif Razvi: Uh, and we’re happy to provide that. [00:16:45] Vince Menzione: What needs to change so that marketplace becomes a true go to market engine. [00:16:49] Arif Razvi: Top down, top down, top down where, where I’ve seen the most success. From a partner is where they’ve gotten strategic alignment at the executive level. That marketplace is the way we are going to, uh, sell globally. [00:17:02] Arif Razvi: Right? Then that starts to filter down, as I mentioned earlier, into the different teams and yes, it is a journey and you may start with the US or if you’re EMEA based. Partner, you may start with just amea, but eventually you will start to expand your, you’ll want to expand your business. Um, and marketplace is a great place to do that because we have all of those mechanisms globally to help you scale without adding incremental resources to handle the tax or the compliance or the invoicing and collection and all that stuff. [00:17:30] George Maroulakos: Yeah. I’ll add to that because I’m gonna steal a second thing you said, Allison, about centering around a customer. I, I loved a lot of Allison. Come on now. I’ll be your hype guy. I absolutely, but, but, but the but demand will drive supply. And I think to what you were talking about, Arif, when are customers, when. [00:17:46] George Maroulakos: Our customers come to you about wanting to use marketplace. Yeah. How are you ready to adapt to that? How are you ready to respond to it? And if it becomes a disjointed, not centered around a customer, bespoke based, independently based interaction with the customer, everybody loses. Versus if you’re ready to embrace what that means and how to make that as good of an experience, if not better, versus how they might have traditionally procured your solution and deployed it. [00:18:13] George Maroulakos: Um, now we have a much better together story. So I think understanding that customers more and more are going to use marketplaces, particularly AWS marketplace, and want to make use of partner solutions that embrace marketplace as a part of their way to procure and deploy. You have a much better chance of being successful with them. [00:18:33] Vince Menzione: You know, it made me think about this. Is there a seminal event? Like I think about, I think back to COVID changing buying behavior, right? I’m, we’ll use AWS, an example, three boxes show up in my house every day, right? That didn’t happen before. We used to go to the store. Is there a seminal event we’re waiting to happen? [00:18:50] Vince Menzione: I, I know that the millennial buyer, we talked about this earlier with Matt, is the new buying persona. Over 50% of buyers are millennial and they’re used to doing comfortable with phones and trust Is all there. Is there something else we’re missing or what do, what do you think’s gonna happen? [00:19:03] George Maroulakos: I really think it’s what in front of us right now. [00:19:05] George Maroulakos: Yeah. Vince, I think what. Agen solutions, what Agen SaaS offers, what the power of information and research that’s now directly available to customers versus maybe indirectly available through consultancies or deeper research. Um, the velocity of what our customers are going to be able to do and with partners that they may not have even heard of right before. [00:19:32] George Maroulakos: You know, they started their journey. I, I think this is a present day. Inflection point. Yeah. Um, going back, you know, over the past several years, the advent of supporting private offers I think was a pretty big milestone for marketplace. It allowed for our partners to be able to. Work through customized terms and conditions and commercials that were important for a particular opportunity in a customer. [00:19:54] George Maroulakos: But today, the here and now I think becomes the next inflection point for the success of marketplace. [00:19:59] Arif Razvi: That would [00:19:59] Vince Menzione: Go ahead. [00:20:00] Arif Razvi: I was just gonna add on top of that, but partners need to be ready for that. Right? And if they’re not ready to accelerate a deal and get it closed in days versus stalling it for weeks to negotiate. [00:20:11] Arif Razvi: Yes. Like they’re not gonna stand. Customers are not gonna stand for that. So partners need to be ready to move quickly. If you think about all the innovations that Matt is delivering for Marketplace and Partner Central. They’re about accelerating co-sell. They’re about accelerating deal velocity. They’re about, we know f from, from the Forrester studies and others that we presented, that we’ve made public that the deal value goes up when you’re dealing with marketplace and co-selling with AWS. [00:20:36] Arif Razvi: So how can we just accelerate that? Yeah. Partners need to be ready for that and move quickly. [00:20:40] Vince Menzione: And you use partners in sort of a, you know, plural sense, but I think about those organizations as so many multifaceted. We talked about finance, we talked about all of different functions in the organization. [00:20:51] Vince Menzione: What are you doing to help that? I mean, we talked about you’re doing a lot of readiness work, but I do feel like there’s a lot of evangelism still to be done internally with those organizations. How do you think about [00:21:02] Arif Razvi: that? Yeah, we, um, obviously events like this are fantastic mechanisms to at least get the conversation started and get your head thinking about what you need to think about. [00:21:10] Arif Razvi: But we have other activities. We have, uh, rev Ops squads, right? So revenue operations teams, and we bring them together, uh, around the world op, uh, ops squad, which is operational teams, so deal desks and others that help them, uh, understand the capabilities that marketplace can bring to accelerate deal velocity. [00:21:28] Arif Razvi: And then we have, like, obviously other events like the, the, uh, marketplace Seller Conference in September where we bring marketplace sellers together and give them, you know. Guidance. And so there are ways to get this information beyond just like getting somebody from my team, of which there are very few as you, you know, as we start to, to consolidate down. [00:21:47] Arif Razvi: But um, but they are available and there’s other mechanisms and we’re happy to share those out. [00:21:50] Vince Menzione: Nice, nice. Well coming here doing this and we’ll make a podcast episode out of this as well. Can you hear. I hear us all, uh, because I do think it’s important to get in front of, especially the Chief Finance Officer and operations and all those different departmental heads who aren’t really embedded into, like, they don’t come to these events. [00:22:07] Arif Razvi: Yeah. And they also don’t log into Partner Central. That’s right. So how do they get this information right? Yeah. So we have to one to one it with them. Yeah. But that doesn’t scale when you think about what’s gonna happen now with this next wave of GSIs and sis and, and others coming onto Marketplace who hadn’t been there. [00:22:22] Arif Razvi: Yes, they’re gonna need the same guidance. Yeah. So we have to start thinking about what we’re building is AI tooling to help with those conversations. [00:22:28] George Maroulakos: Well, and, and you know, if, when I think about it from, from our buyer’s perspective, even just yesterday we held a, a couple of round table discussions with some procurement leaders that were, we’re here for the summit and, you know, we do a lot of enablement and, and awareness. [00:22:42] George Maroulakos: With alliance leaders at our partners, and that’s certainly a, the tip of the spear of getting the conversation started, but it’s not enough. And one of the things that we hear from our customers is. Well, you may have a great partnership with particular partner A, but the individual experience that I had with that sales rep doesn’t match that. [00:23:02] George Maroulakos: And so yeah, the evangelism and the awareness, yes, and the understanding of marketplace has to go beyond just the alliance team. You guys are the amplifier to it. But the folks that not only are in the back office and all the, the, the operational teams, but on the front lines and field sales need to also understand and embrace, not understand all the features and capabilities of marketplace. [00:23:25] George Maroulakos: AWS needs to handle that, but understand how marketplace fits into the co-sell strategy in what’s going on for that particular customer is very, very important to make sure our customers get the right experience. [00:23:37] Vince Menzione: Well, I think Arif, you mentioned this earlier about compensation models. And that’s a, that’s a factor too. [00:23:42] Vince Menzione: ’cause people, people, um, they’re fearful of change. They’re fear, fearful of compensation changing. Especially, especially sellers. I, um, again, that’s a coaching area. [00:23:54] Arif Razvi: Yeah, it’s a coaching area. Um, it, it, it is, um. It’s probably one of the easier ones to solve. Um, and, and, and, you know, we have these conversations with partners about net, uh, cost neutral or uh, seller neutrality and things like that. [00:24:06] Arif Razvi: Once you show them the economics of how AWS can increase their deal value, those economics sort of, they go away. The problems go away, but they, you have to get in front of those. Uh, you know, senior leaders, the CROs and the CFOs, to have that conversation to then go, okay, I get what’s going on here. I get why I’m paying. [00:24:23] Arif Razvi: The listing fee is, is about funding all of these marketing activities that we do for our partners, right? [00:24:29] George Maroulakos: Well, and then you use the word neutrality. The other end of that neutrality problem or, or, or challenge is the pricing that goes along with the opportunities that are made available to customers. [00:24:38] George Maroulakos: And so to one of your earlier questions on points of friction or what, what stops it from taking off further? When, when partners and our customers have a disconnect on. What they’re expecting to pay when they use marketplace, or if there is a unnatural cost that goes along with procuring that solution through marketplace. [00:24:57] George Maroulakos: That also tends to bring a, a pretty bad experience, not only for that opportunity in front of them, but for respective opportunities that may, may be in play thereafter. So thinking about not, you know, having an a, an unnatural experience for our customers relative to pricing as well as compensation and, and everything else is, is also very important. [00:25:17] Vince Menzione: So we’ve got a few minutes left, and we haven’t really touched on ag agentic AI and agen AI solutions. A little bit different than the SaaS solutions per se. How, how are these solutions brought and sold differently than SaaS? [00:25:30] Arif Razvi: Uh, well, as Matt said, the SaaS apocalypse is not real. [00:25:34] Vince Menzione: Yeah. [00:25:34] Arif Razvi: Um, he doesn’t, I’m glad to hear that, nor nor do I. [00:25:37] Arif Razvi: Um, I, I think what, you know, where, where SaaS has been very user seat based, you’re moving now to a world that’s gonna be more consumption based or outcome-based pricing. And so that’s really changing the dynamic and I think partners need to think about what does an outcome-based, uh, pricing model look for My particular. [00:25:55] Arif Razvi: Um, product, uh, Zendesk is a good example of, Matt published a blog, uh, earlier this week, I think it was, where we, we referenced Zendesk pricing on closed tickets or, or resolutions to tickets, right? For, for outcome-based pricing. So I think we need to think about on the pricing side, how to reprice, how to think about pricing. [00:26:13] Arif Razvi: But on the discovery side, thinking about what your, what your listing looks like, it’s no longer about marketing copy. It’s about, it’s almost, I was talking yesterday about being an API contract. ’cause the agent needs to have all the details that a person doesn’t necessarily need to have in order to make a recommendation that your product is the best fit based on the technology that’s underlying that, where it’s gonna fit in the infrastructure. [00:26:37] Vince Menzione: So three and a half minutes left lightning round. Um, but seriously, what, what if I’m in the room or even any, any partner that’s listening today, what do I need to change in the next 30 days? [00:26:50] George Maroulakos: From my perspective, think about marketplace as a why not as opposed to a why. And if you change your mindset around marketplace can be better together in helping to accelerate and expand your opportunities with our mutual customers. [00:27:03] George Maroulakos: You’ll get a whole lot more value out of it. You’ll get away from the fud in the system or some of the traditional roadblocks that you either have been or could be encountering when you think about marketplace, uh, together with your, with your solution. So think about the why not think about the value that the, the, the total solution can bring to our mutual customers and integrate it much more naturally into your total sales motion. [00:27:26] Vince Menzione: Nice. [00:27:27] Arif Razvi: I would say maybe three things. One, um, don’t just sell globally. Operate locally. Think about how your buyers wanna buy and then meet them there, right? As a partner, even if you’re doing CPPO transactions, um, you know, meet them in the location. Number two, top down, go get that executive alignment so the problems start to disappear, or at least are easier to manage when you’ve got that executive alignment. [00:27:51] Arif Razvi: And the third was, uh, don’t wait till the last minute to introduce marketplace. Work with your sales teams to make sure it’s part of the early conversation versus no procurement leader wants to know at the end of the day, oh wait, it’s coming. I gotta deal with this marketplace thing. They don’t wanna deal with it on the buyer side. [00:28:06] Vince Menzione: No, absolutely. Alright, we’ve got time for like one question in the back. Is that Eric? Yeah, that’s [00:28:12] Guest: me. [00:28:13] Vince Menzione: Hey. [00:28:14] Guest: Hi, Eric Rosenstein, um, with Cornerstone Strategy XAWS. So George, you talked about, uh, tools around that customers can use to research for self discovery. So what guidance, uh, first of all, like what capabilities are these tools gonna bring and what guidance would you give an industry specific ISV? [00:28:36] Guest: So someone that’s focused on law enforcement or private equity. That solution may be Angen solution, or it may be something more SaaS related. What guidance would you give an ISV to think about how to best leverage those tools? Is it metadata? Is it like. The outcome that your solution’s gonna drive, how would you tell ’em to best utilize those coming tools? [00:28:58] George Maroulakos: Yeah, excellent question and, and I think this is gonna, going to continue to emerge in the days, literally in weeks, weeks ahead. But recently, I, I’d say over the last six months, the advent of agent mode I think has been a game changer and the ability for our customers to use marketplace directly to research. [00:29:18] George Maroulakos: Efficiently what’s in our catalog. Prior to that, we had a category based. Old school based, search based category, click through way, which became very buried beyond the first page for any solution that was out there. Now with natural language query and the ability to propose, what am I specifically looking for, it gives partners that were on the first page or the last page in equal opportunity to be surfaced. [00:29:48] George Maroulakos: So then for a partner being able to do many of the things you just enumerated. Better metadata, better keywords, better description and differentiation for what your solution offers allows for the Ag agent search, whether it’s natively within AWS or outside of AWS through Claude Chat, GBT Crock Pick your, your, your agent of choice. [00:30:10] George Maroulakos: To be able to identify and know that your solution’s available. [00:30:13] Arif Razvi: And from a partner side to your question, I would say, uh, rich metadata, uh, both so that agent mode can find it. Yeah. Use cases, problems, it solves, you know, uh, technical specifications, pricing where you can, right. So that agents can really understand the solution, uh, that the buyer is, um, is looking for. [00:30:33] Vince Menzione: GEO is. [00:30:37] Guest: Perspective should be like as detailed as saying, so this agent is gonna act on these various data sources. [00:30:44] Arif Razvi: Yes. [00:30:45] Guest: Bringing it all together to drive that outcome that you want the agent [00:30:48] Arif Razvi: drive, if you can include what it needs to connect to in order to deliver that outcome as part of the listing. [00:30:53] Arif Razvi: Absolutely. ’cause the agent will want to know. For sure. [00:30:57] Guest: Thanks. [00:30:58] Vince Menzione: Alright, we are at time and this was a great session. [00:31:01] Arif Razvi: Thank you Vince. [00:31:01] Vince Menzione: Great to see you, George. George and I grew up, uh, five miles away from each other and went to the same college. I love it. Great to, great to spend some [00:31:09] Arif Razvi: time with you, George. [00:31:11] Vince Menzione: Thanks for listening to the Ultimate Partner Podcast. If today’s conversation resonated, share it with a partner leader in your network. Subscribe where you listen, and head over to the ultimate partner.com. For show notes related content and the resources for this episode, and if you haven’t already, now’s the time to register for the Ultimate Partner Live Event in Reston, Virginia, October 26th through October 28th. [00:31:38] Vince Menzione: Until next time, keep showing up in the rooms that matter because being in the room changes everything.

Elemental Conversations with Carol Anne Cross and Gabby Forester. The Elementals embody each of the four primary elements of our world: earth, water, air, and fire. They assist us to maintain the world's balance by nurturing our planet. They are, the reason many of the great wildernesses of the world have that magical feeling.Just as angels are messengers from God, the Elementals are the Divine's nature guardians, residing here, just in a different realm to our physical one. They are sent to sustain and safeguard planet earth.We invite you to join Carol Anne Cross, and Gabby Forrester, as they introduce you to the Elemental. #NatureElementals #NatureSpirits #TheElementsandElementals #MotherGaia'sElementals #ConnectingwiththeElementals Please consider donating to support the work of the EWN https://www.paypal.me/EnlightenedWorld. **Click here to SUBSCRIBE to our YouTube channel with over 1000 videos: http://bit.ly/2KQp6PD Check out our website featuring over 150 lightworkers specializing in meditation, energy work and angel channeling Explore our videos, articles and meditations. https://enlightenedworld.onlineSign Up For News from Enlightened World Online: https://bit.ly/2NOQ9NlLink to EWN's disclaimer: https://enlightenedworld.online/disclaimer

What if the biggest barrier to scaling your retail media investment isn't technology, but a fundamental disagreement on what success even looks like?Agility requires not just adopting new tools, but also being willing to challenge the measurement frameworks we've grown accustomed to.Today, we're going to talk about the nuanced world of in-store retail media measurement and why the old rules no longer apply. Specifically, we'll cover:- Why the standard approach to measuring in-store media, often borrowed from digital, is creating friction and stalling budget growth.- How to create a unified measurement language that aligns brands, retailers, and agencies around a common definition of success.- Practical steps to move in-store media from experimental budgets to scalable, repeatable investments grounded in actual product movement.To help me discuss this topic and ISM and IAB's recent report, I'd like to welcome Paul Brenner, SVP, Global Retail Media and Partnerships at In-Store Marketplace (ISM) and Collin Colburn, Vice President, Commerce & Retail Media at IAB) and Collin Colburn, Vice President, Commerce & Retail Media at IAB.About Paul BrennerPaul Brenner is Senior Vice President of Retail Media and Partnerships with 25+ years of leadership in media, entertainment, and ad tech. He has led innovation in audio and broadcast, driving advancements in audience measurement, in-car experiences, and data attribution, and later scaling in-store audio advertising through strategic growth and partnerships. Known for identifying high-impact technology and revenue opportunities, Paul now focuses on evolving the in-store retail media landscape.Paul Brenner on LinkedInAbout Collin ColburnCollin Colburn serves as Vice President, Commerce & Retail Media at IAB where he leads the Commerce Center of Excellence. In this role, he drives innovation, education, and standards across the commerce ecosystem to help brands, retailers, and technology partners deliver better media opportunities, customer experiences, and business outcomes. Prior to IAB, Collin led Growth and Go-To-Market Strategy at Horizon Commerce and spent over a decade at Forrester, where he pioneered the firm's performance marketing and retail media practice. He partnered with B2B and B2C CMOs to advance their marketing strategies, while also expanding Forrester's Fortune 500 client portfolio. Collin's insights have been featured in The Wall Street Journal, The New York Times, Digiday, and MediaPost. A popular industry speaker, Collin has keynoted global industry events in addition to being a quarterly guest on Bloomberg TV.Collin Colburn on LinkedIn---------- Resources ----------In-Store Marketplace (ISM)The Agile Brand podcast is brought to you by TEKsystems.Read the report mentioned in the show.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save!Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link. Hosted on Acast. See acast.com/privacy for more information.

Up top the boys bring back the classic segment "F*** Yo Sh*t Up w/ Stoner CHO" and discuss whether or not toys could take over the world if they became sentient and had 1 leader  After that, professor Cho reads off a list of some of the craziest things the world's greatest poets have ever done…. And you are not ready for some of them! TraeCrowder.com CoreyWritesForYou.com (Corey just finished at one of his new southern crime thriller and it is great. You should subscribe and read it! TryFum.com/POA promo code POA  Bluechew.com Promo Code POA  FactorMeals.com/POA50off promo code POA50off

Welcome to a Wednesday edition of Glenn Clark Radio! Lots and lots to cover on the program as we get you the latest on the Orioles after a tough loss to the Yankees at Camden Yards last night, plus we'll talk Ravens as they prepare for a joint practice with the Vikings in Minnesota today. Plus, Drew Forrester of DrewsMorningDish.com will be back in studio after nearly 2 months away from the program, so we'll see what he's been up to and what's on his mind. At 11:25am, our good friend, CBS NFL Reporter Evan Washburn will join us to discuss his big takeaways from Saturday's preseason opener after working the sidelines, we'll get his thoughts on Jesse Minter, Lamar Jackson and much more as we preview the 2026 season with him. All that and much more on a Wednesday edition of the program.

"Is this AI Search visibility thing even relevant for B2B?"That's the question our CEO, Charlie Marchant, got asked by the audience at eCommerce Scotland. It's a fair one, too, because most AI Search examples you see are consumer-focused. If you're selling components or software to other businesses, how much does ChatGPT really matter to your buyer journey?The answer is: a huge amount, and the data backs it up. But B2B buyers use AI differently to consumers, which means your approach to AI Search Optimisation (also known as Generative Engine Optimisation or AI SEO) needs to be different too.Tim Cameron-Kitchen covers:Why B2B buyers are turning to AI throughout the purchase journey, including data from Forrester and G2 showing just how far this shift has goneHow to benchmark exactly where your brand stands in AI tools like ChatGPT, Google AI Overviews, Gemini and Perplexity, and how you compare to your competitorsHow to read AI sentiment data to see what these tools are actually saying about your brand, and whether they're pushing the right messagesHow to map what your buying committee is asking AI, and how to identify the content gaps that are costing you visibilityWhy niche, lower-volume B2B topics can still be some of the most valuable ones to target in AI searchWhy digital PR now has a second job: getting your brand mentioned on the third-party sites that AI tools cite in their answersHow to track the commercial impact of your AI search visibility, including getting your sales team to ask "where did you find us?"Want a prioritised action plan for your own AI and organic search visibility? Our team can carry out a full paid audit across every platform, your sentiment, and your topic and prompt visibility. Request one at https://exposureninja.com/auditRead the full show notes: https://exposureninja.com/podcast/ai-search-optimisation-for-b2b/Try Semrush One

In this episode: How a virus-infected Prince of Persia floppy disk on a Commodore 64 sparked a lifelong obsession with cybersecurity (03:03 - 06:45) From NYU to Yale cryptography PhD to Goldman Sachs to Gilt Groupe, and the near-miss that changed everything (03:03 - 06:45) What SecurityScorecard actually does and why the pen and paper questionnaire era had to end (06:55 - 08:18) What it looked like in the early days, including an IKEA furniture test for business partnerships (08:26 - 12:01) Why SecurityScorecard now scores every company in the world, not just twelve million organizations (12:01 - 12:29) The Gilt Groupe credit card near-miss, what the first 24 hours looked like, and why fear was the first reaction (12:50 - 17:30) What it takes to create an entire market category from scratch and why the job to be done never changes (17:48 - 20:20) The difference between the CISO version and CEO version of Alex, and what Satya Nadella said about zooming out (20:49 - 22:36) Which version of Alex people would rather have a beer with and why any job besides CEO is more fun (22:43 - 23:45) How North Korea used a fake hedge fund to try to recruit SecurityScorecard developers (24:06 - 25:47) Why the world is not becoming safer and the critical difference between robustness and resilience (25:59 - 26:42) The True Confessions keynote: why openly admitting breaches makes the whole ecosystem stronger (27:13 - 29:22) The Jaguar Land Rover breach and what it took to double a UK company's security budget overnight (27:13 - 29:22) The single most dangerous thing a board member has ever said in a meeting about cybersecurity (29:45 - 31:09) What one thing a non-technical CEO could do this week to make their CISO's life better (31:25 - 32:12) The Lifestyle Polygraph: restaurant health scores, PowerPoint ban, The Inner Game of Tennis, chess, false advertising, and podcast advice (33:07 - 41:32)   Timestamp Highlights: (03:03) Prince of Persia, a floppy disk, and the origin of a cybersecurity career (06:07) The realization that changed everything: you can do everything right and still lose (08:26) The IKEA furniture test for business partnerships (12:50) The Gilt Groupe near-miss and what the first 24 hours looked like (17:48) What it takes to create a market category from scratch (20:49) CISO vs CEO: zooming in vs zooming out (22:43) Which version of Alex would you rather have a beer with? (24:06) North Korea's fake hedge fund operation (25:59) Robustness vs resilience: why the mindset has to change (29:45) The most dangerous thing a board member has ever said (31:25) One thing every non-technical CEO should do this week (36:48) The Inner Game of Tennis and the infinite game (40:00) Chess, false advertising, and meeting his future wife   Resources & Links: SecurityScorecard — securityscorecard.com The Perfect Scorecard by Aleksandr Yampolskiy ThreatLocker — Presenting sponsor of No Password Required DerScanner — Episode sponsor Cyber Florida — The Mother Ship

Bible StudyDon't just take our word for it . . . take His! We would encourage you to spend time examining the following Scriptures that shaped this sermon: .Sermon NotesCore Purpose Statement: "To connect people to the presence and power of Jesus Christ."1. Introduction & Historical ContextLocal History: St. Andrew's roots date back to 1834 ($250 lot purchase in Old Village, Mount Pleasant) and its growth through 1858 (Historic Church on Whilden Street).The Legacy: Nearly 200 years of faithful worship, keeping Christ at the center through life's milestones and hardships.The Question: Why do we exist as a church today, and where are we going?2. First Element: "Jesus Christ"Christ-Centered Anchor: Everything at St. Andrew's centers on Jesus, avoiding vague or trend-based spirituality.Exclusive Authority: Jesus is the only Savior and source of life (Acts 4; John 14:6).Loving Mission: Pointing people to Jesus—the source of abundant life—is the kindest and most loving thing the church can do.3. Second Element: "Presence and Power"Presence (Living Person): Because Jesus rose from the dead, believers can experience a real, living relationship and friendship with Him today (Emmanuel, "God with us").Power (Life-Changing Action): The power that raised Jesus from the dead works in believers by:Awakening faith in those who are spiritually dead.Overcoming sin, destructive habits, and addiction.Equipping believers for ministry, service, and daily work.4. Third Element: "Connect People"The Agent of Connection: The Holy Spirit sovereignly, creatively, and personally connects individuals to Jesus.Four Primary Channels of Connection:Scripture: Engaging the inspired Word of God.Spiritual Gifts: Exercising gifts (prophetic words, healing, teaching, serving, generous giving) for the good of others.Prayer: Engaging in persistent, practical Kingdom business.Fellowship: Living out faith together ("y'all") through Life Groups, as well as Children's and Youth Ministries.Target Audience ("People"): All people—regardless of age, background, status, or spiritual starting point—because everyone shares the same need for salvation and grace.5. ConclusionCall to Action: Participate in the ongoing mission by serving, leading Life Groups, and investing in the next generation.Future Vision: A prayer that 200 years from now, faithful believers will still gather in this place to connect all people to Jesus.Discussion Questions1. What was your first impression of St. Andrew's when you visited (whether on a Sunday or a ministry event)?2. Why might it be offensive to some to focus on the exclusivity of Jesus Christ? As a church, how can we be both sensitive to various viewpoints while also bold in proclaiming the offer of life found only in Jesus?3. How have you experienced the presence and power of Jesus?4. In what ways does the Holy Spirit connect us to Jesus?Questions?Do you have a question about today's sermon? Email Randy Forrester ().

Writer-Director Douglas Forrester and actors Joel Meyers and Helen Laser talk about CARRY THE DARKNESS, premiering on BloodStream on August 14, and the score will be released on September 10.

Whose job is it to ensure the brand promise you market is the same one your customers and employees actually experience?Real agility isn't just rapid execution — it's a whole organization responding as one to what customers, employees, and the market actually need.Today, we're talking about "Total Experience" and what it takes to make brand, customer, and employee experience add up to one company, not three. Specifically:- How to orchestrate brand, customer, and employee experience so they reinforce each other instead of competing.- The operational shifts that turn siloed functions into a single, trustworthy experience.- Why the CMO is uniquely positioned to champion this, and where that means owning parts of the business marketing hasn't traditionally touched.To help me discuss this topic, I'd like to welcome Mack McGee, CMO at CareFirst, which was recently recognized at Forrester's CX Forum West as the top insurer in Total Experience.About Mack McGeeWith more than 20 years of experience in marketing and storytelling, Mack excels at connecting people and communicating impact in creative and meaningful ways. He also brings extensive fundraising experience, evidenced by his success in helping the Cystic Fibrosis Foundation raise nearly $5 million as chair of their annual Passion for Food and Wine event.Mack McGee on LinkedIn: https://www.linkedin.com/in/mackmcgee/---------- Resources ----------: https://www.carefirst.comWe're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

This episode celebrates one of the twentieth century's great contraltos, Canadian icon, Maureen Forrester, an exceptionally versatile, profoundly communicative artist. This past July 25 would have been her 96th birthday. It would be a nearly insurmountable challenge to present all aspects of her artistry in a single episode, so today I have chosen to bestow upon her a title which might surprise you: I am crowning her Queen of Crossover. Clearly both Eileen and Eleanor might look askance at such a claim, but among Forrester's fellow Canadians, I don't think anyone can challenge Queen Maureen's title. Central to this episode is a delicious 1982 issue on Canadian RCA entitled The Other Me, which features la nostra regina canadese in a delectable assortment of pop favorites, ranging from standards from the Great American Songbook (Berlin, Porter, Gershwin, Arlen, Schmidt and Jones, Loesser). In addition, I've included a generous sampling of her 1987 recording with pianist John Arpin entitled From Kern to Sondheim: Great American Theatre Songs, as well as a smattering of the folk song arrangements (mostly of Canadian material arranged by Canadian composers) which formed such a vital part of her programs. Her fellow grande dame of Canadian song, soprano Lois Marshall, even joins her in duet on one of those folk songs. I dedicate today's episode to the memory of my friend Tom Muraco, who collaborated frequently with Maureen and positively adored her. Countermelody is the podcast devoted to the glory and the power of the human voice raised in song. Singer and vocal aficionado Daniel Gundlach explores great singers of the past and present focusing in particular on those who are less well-remembered today than they should be. Daniel's lifetime in music as a professional countertenor, pianist, vocal coach, voice teacher, and author yields an exciting array of anecdotes, impressions, and “inside stories.” At Countermelody's core is the celebration of great singers of all stripes, their instruments, and the connection they make to the words they sing. By clicking on the following link (https://linktr.ee/CountermelodyPodcast) you can find the dedicated Countermelody website which contains additional content including artist photos and episode setlists. The link will also take you to Countermelody's Patreon page, where you can pledge your monthly or yearly support at whatever level you can afford.

Click to Subscribe: https://bit.ly/Youtube-Subscribe-SoapDirt Bold and the Beautiful spoilers bring in major story twists for characters RJ Forrester (Brayan Nicoletti), Electra Forrester (Laneya Grace), and Zende Forrester Dominguez (Delon de Metz). RJ reveals a revenge plot involving Electra against Hope Logan (Annika Noelle) and Bill Spencer (Don Diamont). This plot aims to replace Hope with Electra in the youth line of fashion, stirring up drama among the Forrester family. B&B spoilers indicate that Steffy Forrester (Jacqueline MacInnes Wood) and Ridge Forrester (Thorsten Kaye) are intrigued by the plot and await the official pitch once they return to Los Angeles. RJ's plan to elevate Electra and take a stab at Hope, Katie Logan (Heather Tom), and Bill Spencer, has everyone at Forrester Creations intrigued. Eric Forrester (John McCook), despite his deceit, seems to find solace in this revenge plot. The storyline hints at Zende and RJ preparing a presentation for Steffy, Brooke Logan (Katherine Kelly Lang), and Ridge, highlighting Electra as the new face of Forrester's youth line. Spoilers for B&B suggest that the new plot twist not only brings a fresh perspective to the fashion line but also potentially undermines Hope's new collection. Eric, Ridge, and Steffy might time the new line's launch to outshine Logan's next release, further intensifying the rivalry. The anticipated fashion war between Forrester Creations and the House of Logan is set to escalate.  More spoilers for Bold and Beautiful hint that Dylan (Sydney Bullock) might leak the Forrester plans to Logan, potentially changing Katie's perspective of Dylan's loyalty to Will (Crew Morrow). The storyline suggests the possible emergence of a new line run by Electra, RJ, and Zende, putting the spotlight back on Forrester Creations and away from Logan.  Soap Dirt is the most subscribed to YouTube soap opera channel. Visit our Bold and the Beautiful section of Soap Dirt: https://soapdirt.com/category/bold-and-the-beautiful/ Listen to our Podcasts: https://soapdirt.podbean.com/ And Check out our always up-to-date Bold and the Beautiful Spoilers page at: https://soapdirt.com/bold-and-the-beautiful-spoilers/ Check Out our Social Media... Twitter: https://twitter.com/SoapDirtTV Facebook: https://www.facebook.com/SoapDirt Pinterest: https://www.pinterest.com/soapdirt/ TikTok: https://www.tiktok.com/@soapdirt Instagram: https://www.instagram.com/soapdirt/

Click to Subscribe: https://bit.ly/Youtube-Subscribe-SoapDirt Bold and the Beautiful predictions indicate that Brooke Logan (Katherine Kelly Lang) loses her cool in Monaco over upsetting news regarding her sister's significant decision.  B&B predictions hint that Taylor Hayes (Rebecca Budig) plots her grand revenge on her ex, while Sheila Carter (Kimberlin Brown) and Steffy Forrester (Jacqueline MacInnes Wood), Carter Walton (Lawrence Saint-Victor) and Daphne Rose (Murielle Hilaire), RJ Forrester (Brayan Nicoletti) and Eric Forrester (John McCook), and Deacon Sharpe (Sean Kanan) and Taylor Hayes all face significant developments in their relationships.  The Bold and the Beautiful spoilers show that Sheila saves Steffy's life after a near-fatal accident, which possibly changes the dynamic between them. Carter, in his desperation to start a family, suggests in vitro fertilization to Daphne. RJ, inspired by Electra Forrester's (Laneya Grace) beauty, proposes a new youth line that could serve as a fitting response to the Spencer's. Taylor, still reeling from Ridge's betrayal, gets a shocking marriage proposal from Deacon.  B&B spoilers reveal that Brooke's anger boils over when she learns about the launch of Logan's fragrance. This development, viewed as a Forrester connection being stolen by Logan, sets the stage for escalating conflict between the two families.  This episode was hosted by Belynda Gates-Turner for the #1 Soap Opera Channel, Soap Dirt. Visit our Bold and the Beautiful section of Soap Dirt: https://soapdirt.com/category/bold-and-the-beautiful/ Listen to our Podcasts: https://soapdirt.podbean.com/ And Check out our always up-to-date Bold and the Beautiful Spoilers page at: https://soapdirt.com/bold-and-the-beautiful-spoilers/ Check Out our Social Media... Twitter: https://twitter.com/SoapDirtTV Facebook: https://www.facebook.com/SoapDirt Pinterest: https://www.pinterest.com/soapdirt/ TikTok: https://www.tiktok.com/@soapdirt Instagram: https://www.instagram.com/soapdirt/

Zero Trust for IT professionals — what it actually is, minus the vendor hype. NIST SP 800-207 in plain language, the six myths worth clearing up, and why your AD, MFA, and endpoint work already counts as a head start.Zero Trust is simultaneously the most oversold phrase in cybersecurity and one of the most useful ideas in it. If you already run infrastructure — sysadmin, network, cloud, ops — this breaks down the architecture using the systems you administer every day, then shows you where to actually start.No product pitch. No fear-mongering. Just the reasoning a blue team defender uses, explained simply.━━━━━━━━━━━━━━━━━━━━CHAPTERS━━━━━━━━━━━━━━━━━━━━0:00 The most oversold phrase in cybersecurity0:35 The moat dried up: why the perimeter stopped mattering1:45 What Zero Trust actually is (never trust, always verify)3:00 Where the term came from: Kindervag & Forrester, 20104:00 The architecture in plain English: NIST SP 800-2075:45 What Zero Trust is NOT: 6 myths7:15 A tale of two networks: the same attack, two outcomes9:15 Why IT pros are already halfway there10:15 How to actually start: Inventory → Threats → Controls → Scale11:15 The real shift (and where to go next)━━━━━━━━━━━━━━━━━━━━READ THE FULL BREAKDOWN━━━━━━━━━━━━━━━━━━━━Every source linked, written for reference:https://blueteam-academy.com/blog/zero-trust-it-professionals/━━━━━━━━━━━━━━━━━━━━GO DEEPER━━━━━━━━━━━━━━━━━━━━The decision process behind this video — Inventory → Threats → Controls → Scale — is what we teach. Learn to reason through any environment, not memorize tools:https://www2.blueteam-academy.com/from-it-to-cybersecurity/Get Keep IT Safe — practical defensive security breakdowns for IT professionals, in your inbox:https://www2.blueteam-academy.com/keep-it-safe-signup━━━━━━━━━━━━━━━━━━━━SOURCES━━━━━━━━━━━━━━━━━━━━- NIST SP 800-207, Zero Trust Architecture (2020): https://csrc.nist.gov/pubs/sp/800/207/final- NIST SP 1800-35, Implementing a Zero Trust Architecture (2025): https://csrc.nist.gov/pubs/sp/1800/35/final- CISA Zero Trust Maturity Model 2.0: https://www.cisa.gov/zero-trust-maturity-model- Forrester — "No More Chewy Centers," John Kindervag (2010)━━━━━━━━━━━━━━━━━━━━CONNECT━━━━━━━━━━━━━━━━━━━━LinkedIn: https://www.linkedin.com/showcase/blue-team-academyInstagram: https://www.instagram.com/blueteamacadX: https://x.com/BlueTeamAcadCybersecurity is not rocket science.#ZeroTrust #CyberSecurity #BlueTeam

Ari Paparo and Eric Franchi are joined by Nikhil Lai, Principal Analyst at Forrester, to discuss the evolution of performance marketing, Answer Engine Optimization (AEO), connected TV, incrementality, AI-powered advertising, and the future of marketing measurement. They also examine the latest ad tech news, including ChatGPT advertising, Walmart's acquisition of Vibe, AppLovin, retail media, and Q2 earnings across the digital advertising industry. Takeaways Why Answer Engine Optimization (AEO) is fundamentally different from SEO and how brands should prepare. How marketers are redefining performance measurement with blended ROAS and incrementality. The opportunities and challenges of Performance TV, connected TV, and AI-driven advertising. What ChatGPT, AI agents, and creative automation mean for the future of marketing. Key insights from the latest ad tech acquisitions, earnings, and industry trends. Chapters00:00 Introduction and Summer Catch-Up01:24 Phishing Scam Warning for Advertising Professionals03:42 Introducing Guest Nikhil Lai, Principal Analyst at Forrester04:01 Nikhil Lai's Career Journey05:22 Answer Engine Optimization (AEO) vs SEO09:01 The Evolution of Performance Marketing11:09 Measuring Brand Advertising Effectiveness12:57 Incrementality and Modern Attribution14:28 AppLovin and Performance Advertising15:46 Performance TV and Connected TV18:38 Walmart Acquires Vibe and Pinterest's TV Strategy21:26 Is There an AppLovin for the Open Web?22:17 The Future of Marketing Automation and Creative23:59 Weekly Ad Tech News Begins24:38 BMW, Spider-Man, and In-Car Advertising30:31 Agentic Advertising and AI Search34:32 ChatGPT Advertising and Brand Agents40:02 Ad Tech Earnings Highlights45:18 Is MySpace Making a Comeback?46:50 Meta and LiveRamp Partnership47:58 Closing Remarks Guests: Ari Paparo, Eric Franchi, Nikhil Lai Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of One Vision Podcast, Theo chats with Huyen Tran from US Bank and founder/investor at Elys Ventures. Huyen shares her path from computer engineering and early real-estate investing to two decades in banking product leadership and P&L ownership. She discusses why banks can appear slow due to resilience, regulation, legacy systems, and trust requirements, and how AI will accelerate prototyping, testing, data analysis, and iterative product development while meeting customer expectations for personalization and security amid rising fraud. A must-listen episode on startup, innovation, relationship building, and ecosystem thinking.

In this episode of Unspoken Security, host AJ Nash sits down with Heath Mullins, Chief Evangelist at ExtraHop and former senior analyst at Forrester. The two dig into the question everyone in tech keeps circling back to right now: should we be afraid of AI?Mullins argues that today's AI is best understood as a recalcitrant four-year-old handed the keys to everything, powerful, unpredictable, and rewriting itself faster than anyone can fully audit. AJ and Heath trace that unpredictability through self-driving cars that can't tell a yawn from drunk driving, medical offices where AI now transcribes and recommends diagnoses, and the accountability gap that opens up when something goes wrong and nobody, the automaker, the AI vendor, or a third party, wants to own it.The conversation closes on Unspoken Security's signature question, and Heath shares something he's never said publicly before: his son was murdered in 2020, and the same AI tools that can recreate a voice or a likeness from old recordings and social media now make it possible to build an avatar of someone who's gone. Heath draws a hard line on where that technology should stop, and AJ and Heath talk through the psychology of grief, denial, and why loss makes that temptation so powerful.Send us Fan MailSupport the show

Anthony Sar, Co-founder and CEO of Finoverse and the driving force behind Hong Kong Fintech Week, joins Theo on One Vision to share the story behind one of Asia's most iconic innovation gatherings. From a bar conversation about hitting 5,000 attendees (when they had 300) to welcoming 45,000 people from 120+ economies at their 10th anniversary, Anthony reflects on what it takes to build something that genuinely keeps people in the room.At the center of the conversation is Samantha, built in-house by Finoverse. She acts as your personal AI networking agent. She interviews you, learns what you're looking for, and makes introductions at scale. After a successful pilot at last year's FinTech Week as well as the recent Genesis Festival, Samantha will return to Hong Kong FinTech Week 2026 this November. This year's conference is aptly themed Fintech Nexus: Bridging the World, Building the Future. It is a rallying call to drive connectivity and collaboration across global and Chinese Mainland markets, at a time when the world feels more fragmented than ever.One World, One Planet. This episode invites us to come together to foster collaboration for a more inclusive financial services ecosystem for everyone.

This week, Simon Daniels, Principal Consultant at Accenture Song, a marketing and revenue operations expert and former Forrester analyst, is back in the studio, and he arrives clutching the results of the “Accenture Song Client Buying Index 2026”- which was shared at a recent “Rethink' event, and in keeping with the editorial policy of the show, he shares his 5 f'in' favorites.  Ian then joins Robert Rose, Chief Trouble Maker at SeventhBear, in our virtual bar, to discuss the tension of quality, price, or convenience when it comes to having AI create our content, as we assume everyone wants quality, but maybe they want it quicker, cheaper, and more convenient.  Enjoy! — The Links The people: Ian Truscott on ⁠LinkedIn⁠  Simon Daniels on ⁠LinkedIn⁠ Robert Rose on LinkedIn Mentioned this week: Accenture Song: Growth Through Relevance What's Broken in GTM and How to Fix It - Podcast Robert's podcast: This Old Marketing  Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The ⁠Beat Newsletter⁠ Rockstar CMO on ⁠the web⁠, ⁠Twitter⁠, and ⁠LinkedIn⁠ Previous episodes and all the show notes: ⁠Rockstar CMO FM⁠. Track List: ⁠Stienski & Mass Media - We'll be right back⁠ Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like ⁠Apple⁠, ⁠Amazon⁠, and ⁠Spotify⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

The dominant structural shift highlighted is the migration from flat-rate software subscriptions to usage-based billing models within AI and cloud services. Notably, vendors such as Anthropic, OpenAI, and GitHub have transitioned services off fixed-rate subscriptions toward consumption-based pricing, while Microsoft has introduced new premium tiers that embed AI and security features above the base offering. This shift introduces hidden metering within per-seat pricing, creating less transparency for small- and mid-sized clients regarding actual AI consumption and cost accountability, as documented in research referenced by Forrester. A consequential finding is that budgets for software and AI are reportedly rising by 80% among business and technology decision-makers surveyed by Forrester, yet most organizations are only at the early stages of genuine AI integration. According to IDC research sponsored by SAS, only 9% of small- and midsize businesses (SMBs) have fully embedded AI in daily operations, while about 70% remain in pilot or opportunistic phases. Moreover, a Gallup survey found that 52% of American workers now use AI on the job, but depth of adoption remains limited, with many implementations running only at a superficial level. Supporting developments include mounting evidence that cloud computing's historical promise of near-infinite capacity is eroding. Computer Weekly reports that Microsoft's cloud elasticity is encountering real-world constraints, leading to capacity limits and service rollbacks. Further, regulatory intervention is escalating: New York state has implemented a moratorium on new large-scale data center permits, reflecting mounting political resistance and public distrust toward large technology providers. Meanwhile, increased capital spending by AI vendors is pressuring margins and potentially driving future price adjustments or investment cutbacks across the sector. For MSPs and IT leaders, these trends increase operational complexity and expose gaps in spend governance and accountability. As metered AI and hybrid pricing models proliferate, tracking real usage and managing associated costs becomes more challenging, especially when AI charges are masked within bundled per-user pricing. Providers must develop discovery and reporting practices to quantify hidden AI spend, inventory usage meters within client stacks, and establish pricing models that properly segment one-time discovery from ongoing measurement. Failure to implement these controls exposes both MSPs and clients to unplanned overages, margin loss, and audit risk as consumption scales invisibly under the current invoice structure. 00:00 Your Subscription Became a Meter  04:14 Compute Ran Out of Room 06:51 Nine Percent Ever Finish 09:51 Why Do We Care?  Supported by:  Guardz ScalePad   

In this new episode of One Vision Podcast, Paolo Sironi joins Theodora Lau to unveil his new book, Quantum Sapiens, a philosophical literary thriller on artificial intelligence, quantum gravity, and the origins of human consciousness. A burning question: Why now?We talk about the "I love you" problem and what happens when we attribute meaning to words that machines give us. Paolo invites us to think about the journey ahead of us before we walk through Alice's mirror. What do we need to carry with us? What do we leave behind? An exhilarating conversation about the present and future of technology that you won't want to miss. No PhD required.

CRM is finally moving closer to where sellers actually work.In this episode, John sits down with Ryan Braastad from Microsoft to talk about agentic CRM, AI adoption, productivity tools, and why the old system-of-record model has created so much friction for sales teams. Ryan shares lessons from Forrester, Yammer, Salesforce, his own startup, and Microsoft as he explains how the next wave of CRM can move closer to the flow of work.If you are in sales leadership, RevOps, enablement, or go-to-market strategy, this conversation gives you a practical look at what AI should actually do for reps: reduce admin, improve data quality, support better habits, help leaders coach more effectively, and give sellers more time to focus on customers and revenue.Want to prepare your sales team for the next version of CRM before the market moves again? Visit www.jbarrows.com and learn how you can Make It Happen.What You'll LearnWhy CRM is shifting from a system of record to a system of actionHow AI can support sellers inside the tools they already use every dayWhy CRM adoption has often failed to give reps a clear benefitHow sales leaders can think about revenue per seller as AI becomes part of the workflowWhy AI adoption should start with one specific use case, not a company-wide free-for-allWhat agentic CRM actually means and why it is different from bolting AI onto old softwareRyan Braastad is a customer-obsessed tech marketing leader at Microsoft, where he works on product strategy across Dynamics 365 and Microsoft 365, helping shape the future of agentic CRM and AI-powered productivity tools. His background spans Forrester, Yammer, Salesforce, and a self-founded fitness startup, with experience across product marketing, go-to-market strategy, productivity, collaboration, enterprise social, and business applications.Connect with Ryan Braastad:LinkedIn: https://www.linkedin.com/in/rbraastad/John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today's AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/ TikTok: https://www.tiktok.com/@johnmbarrows Check out John's Membership: https://go.jbarrows.com/ Join John's Newsletter: https://www.jbarrows.com/newsletter

Artificial intelligence is transforming government, but where should agencies begin, and how can they adopt AI responsibly?In this episode of The CX Tipping Point Podcast, Martha Dorris is joined by Jeremy Wilcox, Senior Director for Strategic Solutions at C3 AI and former leader at the U.S. Digital Service, the Department of Homeland Security, and Forrester. Together, they explore how AI is redefining government customer experience and what it takes to successfully implement it across the public sector.Jeremy explains the differences between generative AI and agentic AI, why agencies should focus on people and processes before technology, and how AI can reduce friction, improve productivity, and deliver better outcomes for both employees and the public.The discussion also highlights practical AI use cases in contact centers, human resources, procurement, and finance, while addressing the importance of data quality, governance, human oversight, and change management. Jeremy also shares why agencies should target smart automation—not full automation—and offers insights on avoiding the growing risks of "shadow AI."Whether you're a government executive, CX leader, digital services professional, or simply interested in the future of AI in the public sector, this episode provides actionable insights for building more effective, citizen-centered services.Thank you for listening to this episode of The CX Tipping Point Podcast! If you enjoyed it, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners!Stay Connected:Follow us on social media:LinkedIn: @DorrisConsultingInternationalTwitter: @DorrisConsultngFacebook: @DCInternationalResources Mentioned:Citizen Services Newsletter2024 Service to the Citizen Awards Nomination Form

We discussed a few things including: 1. Jonathan's career journey   2. Cranium AI   3. AI ecosystem and timeline 4. AI trends, opps and challenges   5. Outlook for 2026 Jonathan is CEO of Cranium AI, Inc. The company spun out of the KPMG Studio and came out of stealth mode in April 2023. Jonathan is a former Partner at KPMG, cyber security industry leader, and visionary.   Prior to KPMG, he led Prevalent to become a Gartner and Forrester industry leader in 3rd party risk management before its sale to Insight Venture Partners in late 2016. At KPMG he led third party security globally, AI Security services, and built Cranium in stealth.   He has been quoted in a number of publications and routinely speaks to groups of clients regarding trends in IT, information security, and compliance.   Jonathan received his MBA from The Pennsylvania State University, is a Certified Information Systems Security Professional (CISSP), and Certified Third Party Risk Professional (CTPRP). #podcast #AFewThingsPodcast

You did not get into this business to sell configuration hours, but at some point that became the model anyway. In this episode, I break down the one number from Forrester's Microsoft modern work partner study that every SaaS partner should sit with: 60 percent of last year's partner revenue growth came from AI, and the fastest growing slice was not deployment, it was advisory, up 63 percent in a single year. Your vendor is making the technical work easier on purpose, which means if your value lives in the setup, you are the friction they are designed to remove. I walk through why the partners who moved to advisory a year ago already own the relationships, the reputation, and the recurring revenue, and what that head start really costs everyone still waiting to feel the pressure. If you want to know whether the WHO, the WHAT, or the HOW is the actual constraint holding your business on the runway, this one is for you.Resources and LinksNeed help with your WHO and WHAT decisions? Apply for a FREE Multiplier CallBook a Decision Session herePrevious episode: 693 - The AI Revenue Play Sitting in Your Closed Lost Pipeline.Check out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

This episode is a companion to the upcoming Thought Leadership Handbook — part of a series where Bill speaks with exemplars featured in the book about how they actually practice thought leadership. There are plenty of books explaining what AI is. This one is about the person who decided to write a book that tells you what to do about it instead — and who's spent 25 years turning disruption into frameworks other people can actually use. Charlene Li joins Bill Sherman to talk about her new book, Winning with AI, co-written with Katia Walsh, and why this one felt different from her five previous titles. It's less an explainer, she says, and more a "doing book" — built for a moment when the case studies go stale before the ink dries. That tension opens into a bigger conversation about how ideas get made and shared. Charlene walks through the origin of Groundswell, the book that made her a New York Times bestseller, written entirely remotely with co-author Josh Bernoff while she was still an in-house analyst at Forrester. She's candid about what co-authorship actually requires — not just complementary skills, but real trust built over years, disagreements included. The conversation also digs into a business model question that shaped her career: when she left Forrester to found Altimeter, she gave research away for free, betting that value would come back around. It did — inbound demand from companies who'd read the free work and wanted the deeper conversation. Bill connects this to economist Elinor Ostrom's work on knowledge commons. Underneath it all is a simple throughline: frameworks outlast the moment they were built for. The "ladder of engagement" from Groundswell is still taught 18 years later — not because the case studies held up, but because the thinking did. If you're building a book, a body of research, or a career on ideas that might get overtaken by the next news cycle, this one's worth your time. Three Key Takeaways: • Co-authorship runs on trust, not just talent. Charlene describes working with multiple co-authors over her career and is clear that the deciding factor was never just complementary skill sets — it was years of built trust, the ability to disagree productively, and knowing when to step away from a deadline argument and come back with a clear head. • Give the idea away first — the business follows. At Altimeter, Charlene made research free when competitors charged for it, building an audience of 100,000+ readers almost overnight. The resulting inbound demand became the foundation of the business, illustrating a "blue ocean" alternative to the traditional pay-for-access analyst model. • Durable frameworks outlive their case studies. Charlene expects Winning with AI to need a new edition once roughly 20% of its examples go stale — but she draws a distinction between outdated examples and outdated thinking, pointing to Groundswell's "ladder of engagement," still taught 18 years after publication. If you enjoyed hearing Charlene Li unpack the thinking behind Winning with AI, go back to her first appearance on the show — episode 113, recorded back when she was preparing to launch The Disruption Mindset. Both conversations trace the same throughline: how Charlene builds frameworks that outlast the moment they were written for, whether she's leaving Forrester to found Altimeter or navigating a fast-moving AI landscape years later. Hearing the two together shows how consistent her approach to thought leadership has been across three very different books and two decades of change. Listen to "Leveraging Thought Leadership With Peter Winick — Episode 113" with Charlene Li.

The next bank run will not look like a run. No crowd, no panic, just balances leaving quietly as customers' AI agents move money to a better rate while everyone sleeps. In this episode of Banking Transformed, Jim Marous explains why the agentic era changes the physics of deposits, and why the money you assume is loyal may only be waiting for software to notice the spread. Jim reframes deposit stickiness as friction rather than loyalty, revisits the sweep account as the automated money-movement machine banks built decades ago and now face pointed at the whole market, and draws on FDIC, Forrester, and McKinsey data to size the risk. He introduces agent-exposed deposits as a new way to read the balance sheet, and lays out the three categories every institution needs to separate: relationship-protected, rate-sensitive, and agent-exposed. The real question is no longer whether your customer keeps an account with you, but whether they still let you make a single decision on their behalf. Jim Marous is Co-Publisher of The Financial Brand and Owner and Publisher of the Digital Banking Report. Banking Transformed publishes multiple times weekly. Subscribe wherever you listen to podcasts.

On episode 1206 of Daytime Confidential, Luke Kerr, Jillian Bowe, Joshua Baldwin and Melodie Aikels dish the latest Beyond the Gates, The Bold and the Beautiful, Days of Our Lives, General Hospital and The Young and the Restless headlines and storylines.  The DC crew remember J Bernard Jones, who passed away this past week. A Daytime Confidential writer and podcast regular during the early years, J Bernard left an unforgettable mark in the world of soap opera commentary. In late 2025, Jones returned to the podcast for a special Daytime Confidential Reflections episode and shared his thoughts on the current state of soups and the health challenges he'd faced down. It was a wonderful episode and anyone who misses his prescence in the soap opera community should listen to it.  Kat donates her organ to save Eva on Beyond the Gates and while still "under" she experiences a "What if" nightmare where she finds herself in Eva's shoes. Many soap fans, including Luke, felt the show was making Kat more evil than she really is, but Melodie has a very different take on went down. Last week, the DC co-hosts noted that Juneteenth wasn't mentioned during the big disaster event and wondered whether we'd see it this week. There wasn't a peep. Is it odd that BTG didn't mention Juneteenth when Days of Our Lives has integrated it into its storylines so well?  Logan vs. Forrester is delivering juicy drama and the feud between Katie and Brooke has Donna caught in the middle. Is The Bold and the Beautiful the most improved soap opera of 2026?  Is Days of Our Lives getting lost in the weeds with the Liam Selejko storyline and how it connects to Holly's overdose and viewers finding out that everything bad is connected to EJ and a batch of bad pills that were buried on Horton island. DAYS delivers all the great flashbacks for Deidre Hall's anniversary with the show.  Anna DeVane is back on General Hospital. From Drew to BLQ, at least four different Quartermaines are gunning for Willow. Will she go down because of one of the Q's? Luke really enjoyed the Carly and Lucas scenes this week.  Josh Griffith is OUT at The Young and the Restless and no tears are being shed on the podcast. After gutting the writing team and making the No. 1 soap opera nearly unrecognizable, we are ready for a new era at Y&R. Should CBS consider an interim head writer while an exhastive search is made to find Griffith's replacement? Someone to wrap up Josh's storylines and set the table for a new head writer.  All this and more on the latest Daytime Confidential podcast! Bluesky: @DCConfidential, LukeKerr, JillianBowe, Josh Baldwin, and Melodie Aikels. Facebook: Daytime Confidential Subscribe to Daytime Confidential on iTunes, Google Play, and Spotify.

As generative and agentic AI promise to accelerate everything we do, are we at risk of becoming incredibly efficient at producing forgettable customer experiences?Today, we are here in Brooklyn at Forrester CX Forum East and we're going to talk about building better experiences with an AI-enabled design workflow. Specifically, we'll cover:- Balancing the speed of AI with the intentional, human-led decisions required to craft exceptional experiences.- The role of a robust design system in scaling high-quality, AI-powered experiences consistently across the enterprise.- How to identify high-value AI use cases for your design workflow while maintaining responsible practices that build customer trust.To help me discuss this topic, I'd like to welcome, Gina Bhawalkar, Principal Analyst at Forrester. About Gina Bhawalkar Gina's research focuses on digital accessibility and experience design. Gina established and now leads Forrester's coverage of the digital accessibility space and has a deep background and interest in the topic. She advises organizations on how to establish and scale sustainable accessibility practices and is an expert on the digital accessibility platform (DAP) market. Her research on accessibility has appeared in publications such as The Wall Street Journal and The Financial Brand, and she is a frequent speaker at accessibility events and podcasts. Gina's other areas of expertise include inclusive and responsible design, design systems, personas, and measuring the impact of digital experience design improvements.Gina has over 20 years of experience as both a UX/CX practitioner and leader, with eight years in the financial services industry. Prior to joining Forrester, Gina was the director of customer experience research at Bank of the West, a subsidiary of BNP Paribas. There, she led the bank's digital voice-of-the-customer program and conducted primary research to inform digital product development. Previously, Gina led the user experience and accessibility department at Scottrade, where she built the two disciplines from the ground up. Earlier in her career, Gina was a UX consultant at Perficient, leading design and research projects for clients in the financial services, agribusiness, utilities, insurance, and retail industries. She has also served as an accessibility consultant at both Criterion 508 and the Georgia Tech Research Institute.Gina holds bachelor's degrees in psychology and computer science from Trinity University and an MS in human-computer interaction from the Georgia Institute of Technology, where her research focused on evaluating the accessibility of physical and digital products to people with disabilities. Gina Bhawalkar on LinkedIn: https://www.linkedin.com/in/ginabhawalkar/ ---------- Resources ---------- Forrester: https://www.forrester.com We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fThe most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com Hosted on Acast. See acast.com/privacy for more information.

What if your next customer isn't a person, but an AI agent acting on their behalf? And what if that agent is evaluating your brand on a purely logical, data-driven basis, completely devoid of the emotional hooks your marketing has always relied on?Agility requires not just adapting to changing customer behaviors, but also redefining who—or what—our customer even is. It demands that we build operational and strategic frameworks that can cater to both human emotional drivers and the cold, hard logic of machines.Today, we are at Forrester CX in New York City, and we're going to talk about a fundamental shift in the customer journey: the rise of the AI agent as an influential, and in some cases, decision-making persona. This isn't just about using AI in our marketing; it's about marketing to AI. We'll explore what it means when our brand's message needs to be optimized not just for human perception, but for machine interpretation and evaluation.To help me discuss this topic, I'd like to welcome Chuck Gahun, Principal Analyst at Forrester. About Chuck Gahun Chuck is a leader in Forrester's Digital Business & Strategy practice serving business and digital executives. His research coverage includes content management systems (CMSes), product information management (PIM) systems, and commerce services and strategy for B2B and B2C companies. Chuck helps executives design strategies that deliver customer and business value by partnering with technology vendors and services providers. Chuck has 20 years of experience in content and commerce. He specializes in digital strategy, experience design, and technology initiatives in CMSes, e-commerce systems, digital asset management (DAM) systems, PIM systems, digital experience platforms (DXPs), and several others. He has led strategy and implementations for brands like Goldman Sachs, Blue Cross Blue Shield, Hilti, Marriott, AARP, and the Centers for Disease Control. Prior to joining Forrester, Chuck was a managing director and partner at Shift7 Digital (a Merkle company) and held senior management positions at ZS Medullan and Publicis Sapient. Chuck holds a BA in government and international politics and an MS in technology management from George Mason University. Chuck Gahun on LinkedIn: https://www.linkedin.com/in/chuckgahun/ ---------- Resources ---------- Forrester: https://www.forrester.com We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fThe most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.