Here is where we’ll identify some of the biggest gaps in the B2B the Sales and Marketing Continuum and how to close them. Joining me will be an array of the most reasonable and smartest folks in the B2B space. You'll have heard of some of them, and some you might not know, but should. I’ll host a s…
In which Marshall discusses the marketplace gaps that are bugging him the most these days and what he’d like us to do to close them: Middling Content: “Good enough is not good enough.” Serious practitioners don’t have time for social. “Not true,” says Marshall. Perception that the best Influencer Marketing is pay for play. “Such a disservice.” All links in the podcast can be found at maureenblandford.com/marshallkirkpatrick
It takes both courage and intellect to ID logical fallacies, and Mark Schaefer is the guy to do it in the Content space. All links in the podcast can be found at maureenblandford.com/markschaefer/
Carlos Hidalgo has been a voice of reason for long enough in B2B Sales & Marketing that he’s concerned we’re not making much progress against our most critical objectives. More on Carlos here: http://www.maureenblandford.com/carloshidalgo/
There are so many reasons to be fans of ITSMA, the world's leading research-based membership organization that helps B2B companies market and sell services and solutions more effectively. Important ITSMA links at maureenblandford.com/julieschwartz/
I've pressed on Avinash for several years to provide his perspective to the B2B space specifically. What I love about Avinash is his ability to lay-icize complexities for those of us who aren’t wired as mathematicians or mechanical engineers. We all need great data, but more than that, we need to be able to spot bad research and understand how to work with the often unhealthy data we currently have access to. All the links Avinash mentions in this episode can be found at maureenblandford.com/avinash/
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