Podcast appearances and mentions of Avinash Kaushik

Reporter Jack Benjamin and editor-in-chief Omar Oakes unpack key themes from last week's Future of Media London 2024 event.The duo review some of the biggest sessions from the two-day conference, including takeaways from interviews with DMG Media vice-chairman Rich Caccappolo, LBC presenter James O'Brien, and Global CEO Stephen Miron.Oakes also describes the inspiring manifestos presented by members of the Future 100 Club, and why Starcom's Vanessa Jarrad had the winning pitch.Highlights:1:54: "Confidence" in the immediate future of media, publishing and Origin10:39: Avinash Kaushik's word of the conference: "Incrementality"13:47: Reviewing the Future 100 manifestos20:29: James O'Brien's views on industry trust29:45: Stephen Miron's sage advice and leaders' tolerance for riskRelated articles:DMG boss Caccappolo: ‘Control' is key as Mail invests in long-form videoStarcom's Jarrad wins Future 100 manifesto with ‘Empowering Voices' plea‘Disrupt yourself before someone disrupts you': Stephen Miron on 16 years of GlobalHow to make marketing indispensable to the CFO? Focus on incrementality---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Episode 183 As a Disclaimer, note that there's no sponsor or affiliate relationship with the vendor interviewed here. They're simply on the show to give their perspective on our topic. As trite as it sounds, the way that we look at the world affects our understanding of it. Let me tell you about a time I noticed this. When I was a kid, I would go to school, walk into my classroom, and see my teacher there. She was such a constant there, I imagined that she never left the classroom, she was a fixture of the room, part of the furniture. It's like the teacher didn't persist as a person who had a life outside of the classroom. So when I was out at the grocery store with my parents and I saw my teacher, not dressed in their teacher clothes, not ensconced in their teacher setting, my brain just melted.  While this might be laughable, those of us using marketing analytics tools could be guilty of falling into the same trap. Credit for making this concept clear in not 1 but 2 great books must go to Avinash Kaushik. Think about it. According to Classic web analytics, visitors who hit our website had started  an imaginary timer that we called a web session. We imagined in this race against the clock, they were viewing a sequence of pages which ferried them to forms we used as gates. We told ourselves that the gate-crossers had completed a successful session, converting from visitors into leads or customers. Stepping back, there are a few things wrong with this picture. Users don't only exist inside of a session, just like the teacher didn't only exist in the classroom—they roam about as they please.  Today's users aren't confined to marketing content. The experience they have straddles our marketing sites, to sites  and apps where their identity persists through being logged-in, where the interactions even span multiple devices - as we see on Slack and Discord for messages we've already read. The user's state changes - sometimes they complete a purchase, or become a paid subscriber, but at other times they may opt for a free plan or abandon their cart.  We need analytics for all of these actions. We need to step back and view the entire experience that people have with us over time. This is something that classic web analytics just can't measure. This is why the new generation of tools allows us to analyze complex trends and behavior of our users. They are collectively known as event-based analytics tools, and they excel in portraying the way that users experience a product. The foremost product-oriented analytics tool out there is called Amplitude, and today, we are speaking with its product evangelist. Since 2021, Adam Greco has been Amplitude's  Product Evangelist, guiding clients in understanding their tool through workshops, blogs, and videos.  He got into this field in 2005 when he joined analytics platform Omniture where he was a customer advocate for four years until Adobe acquired them and rechristened them Adobe Analytics. He then worked at consultancies for 15 years, showing people how to get the most out of Adobe's tool,  authoring over 200 blog posts along the way.  Lately Adam's speaking and advising on analytics has had him splitting his time between Chicago and Amsterdam (where he was when this was recorded). When he's in the states and not working, he enjoys restoring and going for drives in his 62 convertible corvette.  Timestamps/Chapters 0:00 - Intro 5:00 - Meet Adam; why event-based method works better than session-based method 24:00 - PSA 24:45 - how to get value out of recent analytics tools, including warehouse-native apps 56:20 - Adam's coordinates and free resources Links to all people and products mentioned are available in Ep 183's shownotes page on the Funnel Reboot site.   

In this Health Nonprofit Digital Marketing episode, we discuss the much-talked-about world of artificial intelligence in the nonprofit sector. Join Spencer Brooks of Brooks Digital as he sits down with George Weiner, the Chief Whaler of Whole Whale, a digital agency at the forefront of leveraging data and technology to amplify the impact of nonprofits. Discover how AI is reshaping how nonprofits communicate, strategize, and enact social change—and what pitfalls to avoid along the way.  About the guest George Weiner is the Founder and CEO of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets. Prior to Whole Whale George was the CTO of DoSomething.org. George is also the host of Whole Whale's in-house podcast, Using the Whole Whale, where he has interviewed guests from Seth Godin and Avinash Kaushik to representatives from the Mozilla Foundation, Lyft and the Environmental Defense Fund. In nearly a decade of operations, Whole Whale has worked with over 100 nonprofit and social-impact organizations, spent over $6 million in Google Ad Grants dollars, and supported an additional 150,000+ organizations through free online content and trainings. Resources Nonprofit.ist Network: https://www.nonprofit.ist/Cause Writer AI: https://causewriter.ai/ Contact George Whole Whale: https://www.wholewhale.com/LinkedIn: https://www.linkedin.com/in/georgeweiner/

In this episode, Shiva and Rommil "The Thrill' Santiago dive deep into the state of salaries based on the latest report coming out of Experiment Nation, in addition to giving y'all some ideas and thoughts on how to make sure you're getting paid fairly! 02:29 Discussing the Experimentation Salary Report08:06 Job Title vs. Salary Satisfaction19:13 Tips on Getting Your Bag22:03 LinkedIn Post of the Week This week's LinkedIn Post of the Week is brought to you by Avinash Kaushik (who actually coined the term HiPPO - fun fact). Check out his post here: https://tinyurl.com/FromAtoBAvinash And check out the Experiment Nation Salary Report here: https://tinyurl.com/FromAtoB-EN-Salary

Avinash is the global Chief Strategy Officer of Croud, a leading full-service marketing Agency. His prior professional experience includes a sixteen-year stint at Google, and roles at Intuit, DirecTV, Silicon Graphics in the US & DHL in Saudi Arabia. Through his newsletter “The Marketing < > Analytics Intersect”, his blog “Occam's Razor,” and his best-selling books “Web Analytics: An Hour A Day” and “Web Analytics 2.0,” Avinash has become recognized as an authoritative voice on how marketers, executives' teams and industry leaders can leverage data to fundamentally reinvent their digital existence. Avinash puts a common-sense framework around the often-frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding edge competitive intelligence techniques. Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Ad-Tech, Monaco Media Forum, Search Engine Strategies, JMP Innovators' Summit, The Art of Marketing and Web 2.0. Acting on his passion for teaching, Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California - Los Angeles and University of Utah. Among the awards Avinash has received are Statistical Advocate of the Year from the American Statistical Association, Most Influential Industry Contributor from the Web Analytics Association, and Founder's Award from Google.

In the series finale, Wayne chats with Avinash Kaushik about AI in Digital Marketing. Avinash is a well renowned digital marketing expert spending 15 years at Google and how he's Chief Strategy Officer at Croud.In this episode Wayne and Avinash chat about the current inflection point of AI in digital marketing, terminology semantics, how AI can be applied in practice and whether AI will take all of our jobs.It's a fascinating conversation and I hope you really enjoy it. Hosted on Acast. See acast.com/privacy for more information.

Understanding data leverages your engagement with your audience. Today's Marketing Speak podcast episode is a jam-packed discussion on data solutions, digital experience, and digital performance with the incredible Avinash Kaushik. Avinash Kaushik is the global Chief Strategy Officer of Croud, a leading full-service marketing agency. With extensive experience at Google and other prominent companies, Avinash is renowned for his authoritative voice on capitalizing on data to reinvent digital existence. He's received prestigious recognition in his field, and is a trusted expert in the field of digital marketing strategy. Grab this opportunity to expand your knowledge by checking out this Marketing Speak episode that highlights the cutting-edge world of data-driven marketing and how it can transform your business's digital presence. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/400.

Understanding data leverages your engagement with your audience. Today's Marketing Speak podcast episode is a jam-packed discussion on data solutions, digital experience, and digital performance with the incredible Avinash Kaushik. Avinash Kaushik is the global Chief Strategy Officer of Croud, a leading full-service marketing agency. With extensive experience at Google and other prominent companies, Avinash is renowned for his authoritative voice on capitalizing on data to reinvent digital existence. He's received prestigious recognition in his field, and is a trusted expert in the field of digital marketing strategy. Grab this opportunity to expand your knowledge by checking out this Marketing Speak episode that highlights the cutting-edge world of data-driven marketing and how it can transform your business's digital presence. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/400.

Welcome back to yet another episode of the Sleeping Barber Podcast. We're thrilled to have Avinash Kaushik, the Chief Strategy Officer at Croud, on our show today. With a background at Google and well-earned reputation for insightful digital perspectives, Avinash brings a wealth of knowledge in digital marketing, data science, and much more to our conversation. In this enlightening episode, we navigate through a myriad of topics. We delve into the frequent pitfalls surrounding KPIs in marketing, scrutinize the limitations of traditional marketing funnels, and unpack the impactful concept of incrementality. Avinash offers an alternative approach that promises to enlighten your strategies. Make sure to stick around until the end for a post-show chat with our hosts, Marc and V. Believe us when we say this episode is one you wouldn't want to pass up! So, without further ado, let's jump right in! ____________ Our Guest: Follow Avinash Kushki: https://www.linkedin.com/in/akaushik/ ____________ Literature Get a Grip on Incrementality: https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-incrementality Most Important KPIs: https://www.kaushik.net/avinash/the-most-important-business-kpis/ Driving Innovation from customer intent: https://www.youtube.com/watch?v=OzFegvyVJRM Incrementality: https://www.linkedin.com/posts/akaushik_marketings-incrementality-business-results-activity-7029572543795630080-w-P0/ Brand & Performance Silos: https://www.linkedin.com/posts/akaushik_at-my-ripe-old-age-it-upsets-me-when-i-activity-7037000489066004480-trfZ/ See, Think, Do, Care Framework: https://www.kaushik.net/avinash/see-think-do-care-win-content-marketing-measurement/ ____________ The Sleeping Barber Podcast: Follow our updates here: ⁠⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠⁠https://www.linkedin.com/in/marcbinkley/⁠⁠⁠ Vassilis Douros: ⁠⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠⁠ ___________ Timestamps: O:55  - Intro to Avinash Kaushik 3:38 - The 2 big measurement mistakes many marketers make about KPIs 9:44 - Traps that misguide marketers 14:48 - Why funnels idiodic and a what to use instead of them 20:48 - How to measure both short-term and long-term campaigns 25:26 - What is incrementality, why does it matter & how is it different from ROI?  30:20 - The ladder of awesomeness 33:30 - The shock of measuring incrementality 35:55 - Different types of incrementality 47:12 - Anybody can suck less, how any size company can use incrementality 51:48 - Customer curiosity & open mindedness makes marketers better 58:44 - What marketers need to learn  1:05:08 - Avinash's career path to Croud 1:07:40 - How to find out more about Avinash 1:08:50 - Post pod discussion with V and Marc ____________ Where to listen Apple Podcasts: ⁠⁠https://podcasts.apple.com/us/podcast/sleeping-barber-podcast/id1609811324 Spotify: ⁠https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw⁠ Youtube: ⁠https://www.youtube.com/@sleepingbarberpodcast

How does one use marketing analytics to drive business success? Avinash Kaushik, Chief Strategy Officer at Croud and former Sr. Director of Global Strategic Analytics at Google joins Jon Krohn live for an exciting episode that covers the transformative power of AI, his 'four clusters of intent' framework and the value of hands-on data tools. This episode is brought to you by Pathway, the reactive data processing framework (https://pathway.com/?from=superdatascience), by Posit, the open-source data science company (https://posit.co), and by Anaconda, the world's most popular Python distribution (https://superdatascience.com/anaconda). Interested in sponsoring a SuperDataScience Podcast episode? Visit JonKrohn.com/podcast for sponsorship information. In this episode you will learn: • What is a chief strategy officer? [3:55] • Brand vs performance analytics [7:23] • Incrementality-centric marketing [32:53] • Avinash's time at Google [37:54] • How to maintain human-touch with AI [48:58] • Four clusters of intent framework [1:11:28] • Avinash's most significant career challenges [1:17:18] Additional materials: www.superdatascience.com/677

Det femte och avslutade avsnittet av poddserien som görs i samarbete med Conversionista där vi utforskar fem områden inom CRO. Både nuläget och vart vi är på väg. I det här avsnittet pratar jag med Daniel Lundkvist som är head of analytics om kvantitativ analys. Allt från vad det är och olika typer av kvantitativ analys till hur man arbetar smartare genom att tänka tvärtom. Och hur man ser till att aktivera de insikter man får fram. För kvantitativ analys handlar i grunden om beslutsfattande och att bygga förståelse kring något. Så att vi kan ta bra besult som baseras på data och inte på gissningar. Det här är ett bra avsnitt för dig som vill få en bättre förståelse för vad kvantitativ analys innebär i praktiken för såväl marknadsföring som konverteringsoptimering. Och varför det inte är samma sak som rapportering. Om gästen Daniel Lundkvist är head of analytics och leder analytics-teamet på Conversionista. Ett team som består av ca 20 personer i Stockholm, Göteborg och Malmö. De hjälper företag med att ta data och förvandla den till insikter och saker som går att ta action på. Daniel har lång erfarenhet som konsult och har arbetat med allt från implementation och datakvalitet till analys som är hans kärnkompetens. Han föreläser även såväl internt som externt på olika skolor och utbildningar. Och har bland annat hållit i analytics-delarna i Conversionistas utbildningsprogram, Conversion Manager. Om avsnittet Daniel och jag pratar i avsnittet om vad kvantitativ analys är och dess roll inom både marknadsföring och konverteringsoptimering. Och reder ut skillnaden mellan kvantitativ analys och rapportering. Vi pratar bland annat om det växande ekosystemet av analysverktyg och varför det är så viktigt att bryta ner silos mellan datakällor. Samt hur man kan göra det även på enkla sätt. Daniel ger också inblick i hans process för den kvantitativa analysen. Och varför han tänker tvärtom och börjar med målet. Du får dessutom höra om: De tre typerna av kvantitativ analys Vanliga misstag många gör i sitt analysarbete Hur man undviker dashboards-kyrkogården Varför datakvalitet är så viktig att tänka på Ramverk Daniel använder i sin arbetsprocess Triangulering och dess roll i kvantitativ analys Mängder med konkreta exempel Plus en massa mer… Daniel förklarar också varför det är så avgörande att ha ett actionorienterat förhållningssätt till sin analys och vad det innebär i praktiken. Han delar även vad han anser är de främsta trenderna inom kvantitativ analys framöver. Samt vad han ser är på väg från USA. Du hittar precis som vanligt länkar till allt vi nämnde här i poddinlägget. Plus några extra länkar med bra läsning. Efter länkarna hittar du även tidsstämplar till olika sektioner i avsnittet. Länkar Daniel Lundkvist på LinkedIn Conversionista (webbsida) Conversionista (LinkedIn) Conversion Manager (utbildning) Google Analytics (verktyg) Adobe Analytics (verktyg) Mixpanel (verktyg) Amplitude (verktyg) Power BI (verktyg) Tableau (verktyg) BigQuery (verktyg) Snowflake (verktyg) Jupyter (verktyg) R Studio (verktyg) Hex (verktyg) Census (verktyg) Hightouch (verktyg) Unbundling the CDP - Hightouch (artikel) What is Reverse ETL? The Definitive Guid - Hightouch (artikel) 5 Whys: The Ultimate Root Cause Analysis Tool - Kanbanize (artikel) So what technique från boken Think Smarter av Michael Kallet (artikel) Turning Numbers into Knowledge av Jonathan Garo Koomey (bok) Adlibris / Amazon Storytelling with Data av Cole Nussbaumer Knaflic (bok) Adlibris / Amazon Web Analytics 2.0 av Avinash Kaushik (bok) Adlibris / Amazon Tidsstämplar [4:00] Inleder med att prata om vad kvantitativ analys är och varför det är så viktigt idag. Samt de tre typerna av kvantitativ analys och skillnaden mellan analys och rapportering. [8:03] Om hur Daniel ser på den kvantitativa analysens roll inom marknadsföring.

Daniel and Ciaran are back with another Tips and tools episode. There is a real mix of different tools both Daniel and Ciaran have been using and found useful. We look into the challenges of changing your web site's DNS settings and how you can monitor what is happening with your DNS propagation on a global scale. Daniel shares a fantastic tool for creating customer personas and user journey maps. We explore how to use both Personas and more detailed user journey maps. Ciaran talks us through a helpful exercise he runs, exploring the user journey using Avinash Kaushik's "See Think Do Care" model. We look at creating the perfect marketing persona and user journey with UX Pressia, and Daniel shares his top tips on upgrading your marketing skills with coding tutorials. Ciaran shares some tools that help you curate amazing content for sharing with your networks and supercharging your PR outreach and journalist network. And finally, we share two of our all-time favourite AI writing tools and explain how we use them. Don't miss out on the 10,000-word free trial of Jasper.ai. We genuinely think this tool will blow your socks off, and that's why we saved it till last! Useful Links and Resources DNS Checker UX Pressia See Think Do Care Model W3 schools- Online coding tutorials Anewstip Exploding topics Quillbot Get your Jasper AI free 10,000 word trial

Uma das razões pelas quais muitas empresas, especialmente no universo business-to-business, ainda hesitam em investir na sua comunicação é terem a sensação de que esse investimento é uma aposta feita no escuro. Sabe-se que terá um custo, mas é difícil antecipar se terá também um retorno. E, mesmo quando esse retorno existe, é difícil saber a que parte do esforço de comunicação deve ser atribuído. A melhor forma de combater esse receio é contar com bons dados. Por isso o tema das métricas, de ter informação quantitativa sólida, é recorrente neste podcast. Neste episódio, quem nos ajuda a entender ainda melhor o assunto é o Jorge Cunha, com quem conversamos sobre as boas (e más) práticas da analítica digital. Ouça o episódio e descubra: O que distingue uma interpretação cega dos dados de uma interpretação inteligente O que significa dizer que, nos dados, “o contexto é rei” O que fazer quando os dados disponíveis são insuficientes para tomar decisões Os riscos que uma definição imprecisa dos seus objetivos pode acarretar O que é o VOC e o que faz com que seja tão importante O erro que muitos bons designers cometem ao trabalhar o digital Como distinguir uma métrica útil de uma irrelevante Sobre o convidado: · Perfil do Jorge Cunha no LinkedIn · Perfil do Jorge Cunha no Twitter · Site da IT Tech BuZ Pessoas referidas no episódio: · Avinash Kaushik · Luis Madureira · Luís Bettencourt Moniz · Andre Zeferino · Miguel Lambertini Empresas referidas no episódio: · Google · Delta Cafés Outras referências: · The University of British Columbia · Google Analytics Livros recomendados: · Avinash Kaushik - Analítica Web 2.0 · Avinash Kaushik – Web Analytics: an hour a day · Luís Bettencourt Moniz e Pedro Celeste – 52 métricas de marketing e vendas · André Zeferino - Digital Marketing Analytics · Jorge Remondes (com a participação do Jorge Cunha, entre outros autores) - Marketing Digital & E-commerce #3 · Antonio Toca, Javier Curtichs e Sandra Antunes (com a colaboração de Miguel Lambertini e Bruno Beaumont) - Sentido Social – a comunicação e o senso comum na era da internet social Blog recomendado: · Occam's Razor by Avinash Kaushik

In today's episode we're joined by Agata Adamiak, Director of Business Ahead to discuss what it means to be 'data-driven'. On the show, you'll learn:What is the definition of 'data-driven'?The benefits of being data-drivenThe importance of adopting a data-driven mindsetHow to overcome the common challenges that prevent businesses from becoming data-drivenDoes being data-driven stifle creativity?Referenced in this episode:Episode 51 of The SiteVisibility Internet Marketing Podcast w/ Avinash Kaushik: https://www.sitevisibility.co.uk/blog/2009/07/29/podcast-interview-with-world-leading-anayltics-authority-avinash-kaushik/ Additional podcast resources at: https://businessahead.co.uk/imp CONNECT WITH AGATA/BUSINESS AHEAD:https://businessahead.co.uk/ https://www.linkedin.com/company/businessahead/https://twitter.com/BusinessAheadUK/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

Welcome to episode #791 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #791 - Host: Mitch Joel. One of the first big companies that I spoke for was Google. It was in the early 2000s. The sales team was small, but growing. Google had just acquired YouTube, and they were holding a summit at their original Silicon Valley campus to engage retailers with Google ads. One of the people who became a personal champion for my work at Google was Jim Lecinski (along with people like John McAteer, Chris O'Neill, Avinash Kaushik, and several others). Jim has spent close to 30 years in the marketing industry, including notably twelve years at Google, where he was Vice President of Customer Solutions for the Americas. He's also previously held leadership roles at major advertising agencies. Currently, he's a marketing educator and advisor. His focus areas are marketing strategy, brand strategy, digital transformation and the application of AI to marketing. Jim is currently a Clinical Associate Professor of Marketing at Northwestern's Kellogg School of Management where he teaches Marketing Strategy and Omni-Channel Marketing Distribution Strategy in the MBA program. If you ever heard of Google's famed ZMOT (Zero Moment of Truth in 2011), that was Jim. Now he's back with a new book (along with co-author, Raj Venkatesan) titled, The AI Marketing Canvas - A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing. Enjoy the conversation... Running time: 56:11. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Jim Lecinski. The AI Marketing Canvas - A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing. Raj Venkatesan. Follow Jim on LinkedIn. Follow Jim on Twitter. This week's music: David Usher 'St. Lawrence River'.    

This week Dan and Dara discuss the questions you can ask yourself to see if you need to consider upgrading to Google Analytics 360 (GA360). They go through their considerations, as well as the differences between the free and not-so-free versions. The 90/10 rule from Avinash Kaushik mentioned is over at https://bit.ly/3kwrFbj. In other news, Dan finally gets to talk about Star Trek and Dara books a real-life holiday! Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk. The post Measured Opinions #6: Do you really need GA360? appeared first on Measurelab.

Gisele Lasserre é Fundadora do Tech Girls e Especialista Sênior em Tecnologia da Informação na Zup Innovation. Assista esta entrevista em https://youtu.be/n1U1q7ElIWM Links da Gisele: LinkedIn https://www.linkedin.com/in/giselelasserre/, Tech Girls https://techgirls.com.br/. Indicações: Conteúdos de Web Analytics de Avinash Kaushik https://www.kaushik.net/avinash/ Mais links: Projeto de doação de laptops: http://techgirls.com.br/laptop Woman Techmakers https://www.amazon.com/Erika-Carvalho-Organizadora-Techmakers-Curitiba/dp/B08KMGC9LJ, Wordpress Curitiba https://www.meetup.com/wpcuritiba/ Os entrevistadores deste episódio foram Adolfo Neto e Maria Claudia Emer. A abertura do episódio foi feita por Kathleen Danielly Souza Lins. O Emílias Podcast é um projeto de extensão da UTFPR Curitiba. Descubra tudo sobre o programa Emílias - Armação em Bits em https://linktr.ee/Emilias.

This week we chat with Matthew Soakell from Algebra, which is a PPC agency that plans, builds, and manages innovative campaigns that get results. Matthew is a PPC Specialist and has spent over five years working in the industry. We invited him to join us on the show to chat about PPC management and whether brands should go in-house or use an agency. During the episode, Matthew talks us through the pros and cons of in-house PPC management compared with outsourcing to an agency. Matthew talks about the different reasons why businesses might want to move in-house, such as account spend and size. We also talk about how Algebra helps businesses to transition in-house when appropriate and what that onboarding process looks like. Finally, Matthew shares some quick-tips for in-house PPC managers to close out the main section of the episode. Two resources that he mentions are Occam's Razor by Avinash Kaushik and Start With Why by Simon Sinek.

Libor Pelikán působí jako vedoucí marketingového oddělení WPJ, marketingový manažer Pece pod Sněžkou, zakládající člen Digitálních architektů, autor projektu Nejčr, marketingový analytik a stratég. Během přednášky pana Pelikána vám bude představen byznys rámec STDC, který rozděluje zákazníky do čtyř fází nákupního procesu. Následně podle nich umožňuje přehledně vymýšlet a plánovat obsah, marketingové kanály a způsoby měření výsledků. STDC je superjednoduchý a v mnoha případech velmi funkční způsob, jak smysluplně řídit a vyhodnocovat celou marketingovou komunikaci firmy. Jedná se o přelomový byznys rámec, který v roce 2013 představil Avinash Kaushik, šéf analytiky Googlu.

Back in 2008 I had completed my first digital analytics & personalization project thanks to this blogpost from Avinash Kaushik Experimentation and Testing a Primer. Still today I read this blogpost as a simple guide to understand how to build personalization campaigns, even when I am building upon any complicated use cases. Avinash Kaushik has been a thought leader in the digital analytics & personalization/experimentation industry for multiple decades sharing his ideas that might have shaped digital businesses as we know today. While he writes regularly on his blog rightly titled Occam's Razor, he also publishes a weekly newsletter that I would stongly recommend to subscribe the Marketing Analytics Intersect Newsletter Image Credit : People vector created by pch.vector - www.freepik.com

How do the world's top Google ads experts develop their Google ads strategies and budgets? This week on The Inbound Success Podcast, WebSavvy founder Mike Rhodes breaks down his approach to helping his clients getting the most profit out of their Google ads strategies. Mike says it's at the margins where you make the most money from Google ads, and that means understanding how to measure incremental profits and incremental CPAs. He uses the concept of a profit curve to demonstrate this, and shares specific examples to illustrate his point that sometimes, higher CPAs are actually better for hitting your overall business goals. He also explains how to use Google Performance Planner to develop your plan. Check out the full episode, or read the transcript below, for details. Resources from this episode: Read Mike's blog post about the profit curve Get free access to the Google Ads Fundamentals course by AgencySavvy (use code PODCASTFUN for 100% off) Visit the WebSavvy and AgencySavvy websites Email Mike at mike@websavvy.com  Transcript Kathleen (00:00): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth. And this week, my guest is Mike Rhodes, who is the founder and CEO of WebSavvy. Welcome to the podcast, Mike. Mike (00:41): Thank you, Kathleen. Lovely to be here. Kathleen (00:43): I'm excited to have you, and you're coming all the way from Australia. So I am winding my day down getting ready for happy hour. And you are just waking up over there. It's awesome to have you. You are a Google expert. In fact, I think if I'm not wrong, your Twitter handle is @theGoogleguy. Is that right? Mike (01:06): It is. Yeah. All my clients used to call me that back when I actually used Twitter back near for the last decade or the decade before that. Actually I think it probably was 2007ish. So yeah, just went with that and Google haven't asked for it back yet. Kathleen (01:22): I love it. It's a great Twitter handle. So speaking of Google and, and things related to it, maybe you could tell my listeners a little bit about yourself and what you do and also what WebSavvy is. Mike (01:35): Yeah. I've always loved the business of business. I've always loved growing businesses. I always knew I was never going to do the corporate thing. I guess, as kids we decide fairly early on we're either going to be just like our parents or the exact opposite of our parents. My dad did the corporate thing for 25 years and I think I worked out as an 11 year old, I ain't going to do that. I wanted to be a helicopter pilot, actually there's a whole tangent we could wander off down there. At six years old, I must have seen something on TV. Decided I wanted to fly helicopters. I actually went down that road. I learned to fly helicopters in Hawaii. Kathleen (02:14): That's like Magnum PI. Mike (02:16): Funnily enough, my boss was the pilot for Magnum PI. Kathleen (02:22): Stop it! No! Mike (02:22): So we would fly around Oahu and I learned to fly in the canyons of Kauai and flying around the volcanoes on Molokai. And when we would go around the Island one day, he took me to Higgins' ranch and we landed on the end of the pier. But it was in that thing where Higgins lived. I'm like, Oh my god! Kathleen (02:40): That is so Epic. I love that story. I was a big Magnum PI fan. Mike (02:46): Oh yes. For different reasons I'm guessing. I liked the helicopters. You liked the mustache. But it was, it was a good shot. Kathleen (02:51): I mean, all of it. I watched it with my brother. It was one of the shows that appealed to both of us. So that is a really cool story. Mike (03:00): I was still at uni at the time I went back to the UK. I grew up in the UK, if you haven't figured out the dodgy accent yet. And I ended up working for the most prestigious helicopter company in the UK. We had clients like, you know, the queen Bill Gates, Michael Schumacher, boy bands, all kinds of stuff. But I figured out right really quickly from talking to the guys and sadly, they were all men, all ex-military and they all could not wait to retire. And I thought, I do not want to spend the rest of my life in an industry, surrounded by people that can't wait to get out. So I left the UK, I headed for Australia. I went to New Zealand for three weeks. I stayed for three years and I started my first business there. A mate handed me two books as I was starting that business, the cashflow quadrant from Robert Kiyosaki and the E-Myth by Michael Gerber. Mike (03:53): And those two books changed my life. I built that business up over 18 months. I worked in the business for 12 days of the 18 months, sold it for a chunk of change. I moved to Sydney thinking, well, I'm not sure doing the helicopter thing. I've got a chunk of change. I thought I was semi retired. I started playing lots of bad golf. And I went to a Tony Robbins seminar. Gosh, I won't give you the whole story. Cause I could really wander off on a huge tangent here. But I came out of Tony Robbins seminar hair on fire. I wrote a letter to Gerber saying, you know, your book changed my life, yada, yada yada. And I'm a bit stuck. I love helping businesses. I don't know what to do next. And I got a phone call from him six weeks later from actually from his PA saying Michael is just walking out of a meeting. Mike (04:40): He'd love a chat. I'm like, Oh, this is the Michael Gerber, a hero of mine at the time. Long story short, he invited me to go to California and train with his team. That was Friday morning. He said, if you can be in California by Tuesday, we can get going. So I said, yes. And I jumped on a plane, flew to California. This is a month after nine 11. So fairly empty plane. America was a very interesting time, obviously back then. And ended up licensing the name E-Myth, being an E-Myth coach and consultant helping businesses grow. And I sucked at it. Because I would walk into these businesses. You know, here I am, this young guy. I've sold one business. I've had one business and I thought I was going to go in and systemize all of these businesses. And I'd get there and we'd start chatting. Mike (05:37): And, and they'd say, mate I just need more customers. I just need more patients. I just need, you know, more covers in the restaurant. When do we get to more customers bit? Well, you're lucky. It's good. But it's a system, you know, there are seven modules and that's module five. Okay. When do we get the module? Is that like day five week five. I'm like, Oh, most businesses month 10. Get out, get out. Like, I just want to buy a module five. Well you can't, it's a system. I'm not allowed to sell you module five. We've got to go. Cause you had to go through a mindset and building a team and systems and all of that stuff, which in hindsight was actually genius. But it wasn't what all of these businesses wanted. Kathleen (06:21): It's sort of like Maslow's hierarchy of needs, you know, like safety and things like that first. And that's why I think when people look at you, they're like, you just need to deliver more revenue. And then we can do the rest. Mike (06:32): Most businesses. If you went into most businesses and doubled the number of leads tomorrow, they would break. Those businesses would break something. And those businesses would break. So you kind of had to prepare for that before the leads. But of course, every business thinks that's the magic solution. If you just had more leads coming in the door, the dog wouldn't have died. The wife wouldn't have left. Like they wouldn't have fallen over and failed. So I sucked at it. And then I saw this guy, Perry Marshall, speak about Google ads. This is really, really early days in Google ads, 2004, excuse me. Google had only been around a couple of years. And I was just blown away. Like, what? You mean you only show ads to people that are searching for the exact thing that you sell? And you only pay if they're interested enough to click on your little ad and come to your website? And back then, you know, all the clicks were about five or 10 cents. Mike (07:29): It didn't really, you could do it quite badly and still make a lot of money. Oh my God, this is exactly what all of these businesses that I've been talking to. This is what they want and need. Sorry, Mr. Gilbert, not paying you any more money. I'm dropping all of that. And I pretty much started the agency then and there. I started trying to teach anybody. I came across about Google ads. I went back to my mastermind group hair on fire, like telling everybody about this thing. I would meet people at conferences and tell them about this new thing. And you know what, nine out of 10 people said mate, I don't care how it bloody works. Just do it for me, would you? Just do it for me. And so, yeah, that was really the genesis of WebSavvy. So that's what we do. Mike (08:16): We do it for brands all around the world, mostly Australia and the US. We're pretty much half and half between the two. We started with Google ads and an all of those things around Google ads, like Google analytics, you know, the data that runs everything, Google shopping, YouTube ads, that's all part of the Google system. And we also do a fair amount of Facebook ads these days for our clients as well. But we've really stuck to our leader. You know, we, we don't do SEO. We don't build websites or apps. We don't create content. We've stuck to our, our lane, which is acquisition. We, solved that problem that everybody told me they had 20 years ago. I just need customers. That's what we deliver for our customers. Kathleen (08:58): I love it. Mike, I got to say, you seem like the kind of person that I would really like to sit down and have a beer with because your stories are so good. What an interesting journey. Yeah, it's great. And I mean, I think I I'm so attracted to it because in some ways it's like mine, I've had an interesting career that's, it's almost like three careers in one where I started out working in international development consulting after college. And I did that for 10 years and I loved it and I was passionate about it. But then for various reasons, it didn't make sense anymore. And so I shifted gears and I opened my own marketing agency, which I had for 11 years. And then after 11 years, I sold that and now I'm working in-house as a marketer. Like they're just completely different paths and at every juncture, you know, you get excited about the next thing. Mike (09:53): And isn't it amazing though, at the time, if you had had to draw the path forward, it would be impossible. But when you look back all the dots line up and it makes complete sense that you are where you are. It was obvious that that led to that led to that led to that, but you could never have picked it go back 20, 25 years. You could never pick where you be now and what you end up doing, but all of those things that you learn along the way, help that next jump and that next decision. And, Oh, what's this over here. That looks interesting. And it's wonderful. Kathleen (10:27): Yep. You, and you have, you have to have done all those steps to wind up in this. It's so true. So true. So again, so let's talk about Google because this is, you know, anybody who's ever listened to this podcast knows that the question I ask at the end, which I will be asking you at the end is, you know, marketers are always saying that, that trying to keep up with the changing landscape of digital marketing is like drinking from a fire hose. And I always ask people how they do it. And I just think Google is a really interesting example of this because it is constantly changing. You know, you literally can make a full-time job out of just tracking algorithm updates and changes. And you know, and I, I'm a little obsessed with it. I, I, I heard a couple of sources that I follow for information on that. Kathleen (11:24): But you know, it is, it is a very constantly changing landscape and yes, it's very easy to check the box and do Google ads and probably do them very poorly. But unlike when you first started, I feel like today you can be flushing a lot of money down the toilet. If you do that. Whereas if you know what you're doing there, isn't, there is an opportunity, but, but there's a lot of intricacy to it. It seems to me you know, when you and I first spoke, I know I told you, my audience is pretty sophisticated. So this conversation is not going to be Google ads, one Oh one. I'm going to assume that most people listening, know the basics about Google ads. What I want to understand is if you are somebody who is relatively proficient in Google ads, you know, what are some of the things that you're seeing that work well that really can help those people level up. Mike (12:15): Great. Great. I love that because the fundamentals, if you haven't got those by now, you're probably not the least bit interested in getting online. Kathleen (12:26): You get them in a 40 minute podcast. Mike (12:30): I've, I've got a three hour course that I'm more than happy to give it to the listeners. That's what they want, but I don't think that's what we want here, Kathleen (12:38): Which by the way, we, I can include the link to that in the show notes. So if you want, yeah. Multitask. Mike (12:44): Yeah. So I being a pilot, I liken it to Google ads back in the day was like the cockpit of a Cessna, which if you've never been in a Cessna is a bit like being in your car, but there's even less instruments. It's basically a car that goes up and down a bit. There's, there's maybe three or four things that you need to keep an eye on. Google ads these days is like the cockpit of a 747, which none of us have been in either, but we can picture how complicated that must be with dials on the ceiling and surrounding. There was a lot of stuff going on and it really is, as you say, that last 10%, that makes all the difference. Google ads is, is pretty easy to do the first 50, maybe even 80%, it's pretty easy to get going. Mike (13:28): And as you say, tick the box, I'm doing Google ads, but are you squeezing the most profit out of it? And it's not really your fault if you're listening and that's where you're at, because Google are making it harder and harder for you to understand where your money's going, which bits are profitable, which bits aren't, they would love you to just to focus on the average, what's the average return I'm getting from this. And I have to say we may be forced into that world, right? With the cookie pocalypse that's coming and, and our tracking isn't going to be as perfect. Not that it ever was perfect, but it isn't going to be as, as granular and detailed as it has been over the past little while, we're going to have to be marketers again, which is fabulous for us marketers. It's a little scary for the, all the people that hide behind their spreadsheets and think they can optimize absolutely everything to the nth degree and somehow be successful. Mike (14:31): So there's that what I think we can dive into is, is incremental profit, an incremental CPA, because it's at the, at the margins where you really make the most money. So I've been thinking a lot since we first chatted a week or two ago, about how best to explain this without a whiteboard, a flip chart. So you're going to keep the numbers really, really simple, but I think it does help to have some numbers to illustrate this as we go through. So luckily you've got a really sophisticated audience, so we don't have to start with the basics. We understand what a break even point is. We understand how hard maximizing profit really can be. But we also understand that the different types of business, right, there are some businesses that absolutely need to make a profit on that very first sale. They think of marketing as a cost and they, they want to maximize the profit from that initial sale, even if they have a recurring business. Mike (15:33): So they're not selling one-off products like garage doors or coffins that's a one-off product. If you sell those, you need to make a profit on that first sale. But many of us are in businesses where some of our customers, not all, but some of our customers will come back and buy again. They'll refer us to other people. We need to think about lifetime value. And I know that's such a loaded phrase. And what do you mean by lifetime is that lifetime is that three years is that 90 days? Are we talking revenue? Are we talking profit? But the point is smart. Marketers like your audience listening, understand investing in marketing. It's not a cost. We're not spending, we are investing. We are acquiring leads because we know that if we build it, they won't come. You know, I'm sure you saw this a lot too. Mike (16:25): People would spend all of their money on the letterhead and the office and making everything look perfect. And then this big shiny website, and they wouldn't leave any leftover for marketing. There wouldn't be an investment left. So we need to invest to get more customers. So the way I would explain it is to say, let's take two situations, right? You've got this agency that you went to and they got you leads for $70. And he thought that seems a bit expensive to me. I'll fire them. I'll go to this other agency and they can get me leads for 30 bucks, which is best. Well, obviously we don't have enough data. We don't have enough information to make the right call yet because we don't understand what the breakeven is yet. We don't know anything about the business. What are the businesses goals? Well, okay. Mike (17:20): If we now say that the break even point is, let's say 150 bucks. So if you're getting me leads for 70, then you're making $80. Let's just, just for the sake of argument and let's say $80 profit on each lead. And if you're getting me leads for 30 bucks, there's 120 bucks left between 30 and one 50. So now it comes down to volume. How many leads were they getting at $70? The first agency, how many leads they get you, maybe they got you 200 leads a month. And then this other month, you moved to them and said, I need it to be cheaper. I have to get my cost per lead down because I'm thinking about this as a cost, but now they can only get you 50 leads a month. They could, they, they managed to get that $30 target, but there's a lot less leads. Mike (18:09): Well, total profit, obviously, is a combination of the two, how much profit are we making per lead? And what's the volume of leads. So without throwing more numbers at you, which I know is very difficult when you're just listening to this driving and trying to picture all these numbers in your head or working out or walking the dog picture a curve, right? So that curve starts at zero, zero on our X and Y axis. We starting at zero zero. If we don't pay anything but lead, we're not going to get any leads. So there's no profit at zero. I said, our breakeven was 150 bucks. So you can picture a curve that goes up, comes down and crosses this X axis. The X axis here is the CPA that the cost we are paying for each lead. If our average CPA is the same as our breakeven, then we're not making any money. Mike (18:59): So at a CPA of 150, we go from making a little bit to losing a little bit of money. Is that sort of clear so far? Kathleen (19:08): Yes. That makes sense. Mike (19:09): Beautiful. So at some point then in between zero and 150, we must be making money. So we've got a curve. It could take any kind of shape, but let's just picture a hill in between those two points and anything higher than 150, we're losing money. It doesn't matter how many leads we get. It could be a huge volume of leads, but we're losing every money. Every time we run an ad. Now, so the game then becomes depending on what your business goals are, a smart business might choose to grow at break even because the more leads I can get through the business, the faster I can grow. You know, I get more volume of leads. Mike (19:44): My website testing speeds up my email testing speeds up. I get more referrals. The value of my business increases. Assuming of course, that your business can handle that volume of leads. But let's back it up a bit for a second. Let's say, let's assume you do need to make a little bit of profit because most businesses do. Most businesses can't keep investing. Can't keep throwing money into their marketing with the hope that they're going to get a return on that a year down the track, or even six months down the track, they need to see that it's working. Quote, unquote. Note to self, don't drink fizzy kombucha just before jumping on podcasts. Kathleen (20:23): That's so funny. Cause I'm a big kombucha drinker too. Mike (20:31): It's lovely. And it's, it's cured my addiction to the other rubbish I used to drink. But. Kathleen (20:36): Yeah. Mike (20:38): So there's a point somewhere in between zero and 150 here where we're going to maximize our profit and the reality that, that trying to find the tippy top of that curve, that the absolute top of that Hill is actually really, really hard. And we live in a messy world. It's, it's not a nice smooth curve that we can draw and stick a pin in the map and go, yep. Okay, we'll go after that. So if we, if we chop the top of that Hill off, so if you can picture that a Hill and you chop the top off, so it's nice flat on the top. It's a plateau exactly. Tabletop mountain in Cape town. And you've now got this range and anywhere within that range. And I said, break even was 150. So let's just say for the sake of argument, $80 on the low side, $120 on the high side. They're the two edges of our plateau. Love that fact. Mike (21:33): So anywhere in there, we're making a really good amount of profit. Maybe we didn't get right to the top of the Hill, but we got really, really close. Anywhere in there we're making money. Now, if you're still with me, well done, first of all. But if I now say to you, which would you rather, would you rather get leads for $80 or $120? Almost everybody, really smart marketers included, will say 80 bucks. And it's the wrong answer for two massive reasons. Now, remember this is the same total profit at 80 and 120. The first reason is your customer. Isn't your customer, your first customer, these days in the world we live in is not the human being on the other end of the screen. Your first customer is the Google algorithm or the Facebook algorithm. You need to make the algorithm like you and make the algorithm want to show more and more of your ads so that the human beings on the other side, even get a chance to see your ads. Mike (22:39): Now, if you're offering 80 bucks and people in your market are offering 120, who does the machine want to give the traffic to the machine is going to take the 120 every single time. Remember it's the same total profit to your business, 80 or 120. So you must go the 120, otherwise you're just not going to get the leads. The second one is a little, so that's a bit more obvious once you, once you think about it, the second, one's a bit more counter-intuitive. And that is that if it's the same total profit, remember total profit is that, that gap, you know, the profit per lead, the gap between what we're paying 80 and the break even point, 150 multiplied by the total number of leads. So at $80, what's that gap, 70 bucks. And at 120, the gap is 30. I must be doing at least double the number, at least double the volume at 120 to end up with the same total profit, right? Ish. Yes. Kathleen (23:46): That makes sense. I'm terrible at math, but I'm actually following. So you're doing a good job. Mike (23:51): It sound like it would be because it just feels we've been taught that, you know, low numbers are good. High numbers are bad, it doesn't feel quite right. And yet if you draw the Hill and you chop the top off, you look at that plateau and that Hill represents profit. Then two points. There are the across the top of the plateau, it's all the same total profit. So I must be doing a lot more volume at one 20. And it's that volume. That's the kicker that speeds everything up. Assuming that your business can cope with that extra volume. All those things we've mentioned before, your website, your CRO testing, your email, split testing, the volume of referrals, the case studies and the testimonials that you're going to get the training opportunities for your team. Everything now proves your business value because you've got two, two and a half times the volume coming in. You've built the machine and that's what a lot of people buy when they buy your business. They're buying the machine that can drive more and more leads into your business like clockwork. So now everything is so much better now. Okay. Got it. Mike, maximize profit, not quite. Come down a little bit, find a plateau, find a range, pick the high end of the range. Mike (25:05): Awesome. How the hell do I do that? Mike (25:09): Back in the day, the only way to do that was testing. And you'd run some ads and you'd run some campaigns and you would test different CPA amounts and see what happened to volume. And yet all the time we'll hear from new prospects mate, you know, I'm getting leads for a hundred bucks, but I need them to be cheaper. To which our first answer is well, do you? Let's think about this? Let's really understand what the goal of your marketing is. Let's understand how you think about this cost or is it an investment? Let's think about what your break even point is and where you need to be. And now let's test around that. So that was the old way. Now Google has this wonderful, hidden, hardly used tool inside the Google ads machine. Now you do need to have a Google ads account running to use this, and the more data that you have, the more campaigns that you're actually running, the better. This will work, but I'm going to assume for a minute that your listener is running some Google ads, but like many agencies out there they've never heard of this tool. Mike (26:18): It's called the performance planner. So if you go up to the there's a little wrench icon up in the top, right of Google ads. When you get back to your computer and you're going to click on tools and then under tools, you'll find a list of about 20 different things in there. One of them is called the performance planner. And this has been around for about a year for search campaigns, but they just made it available to shopping campaigns as well. It's not available for display and video yet just for search and shopping. And when you fire up this tool you'll say to the machine, basically predict what's going to happen next month for this campaign or this group of campaigns. And the machine will draw you a nice curve that goes up into the right, and it looks like the more money you spend, the better you're going to do, but what it doesn't do it doesn't talk about profit. Mike (27:08): So we've built a little tool that will pull all of that data down out of Google, stick it into a spreadsheet for you. And now you can start playing with different scenarios and you can say what would happen if my breakeven was one 50? What if my breakeven was 200? What if my breakeven was a hundred and it will draw the profit curve for you? See Google are always going to give you that cumulative curve. It always goes up into the right. And it's very, very hard to tell from that what your incremental profits going to be, what the next bit you're going to gain is going to be. You can kind of do it. I'll give you the easy way first, which is it'll put a dot on that curve. And I'll say, here's where you are right now. But obviously we suggest you spend more money. Mike (27:53): If you wiggle that little dot around, you'll be able to see what happens to your number. So it'll say, you know, right now you're spending 50 grand and you're making 5,000 sales. And if you roll that dot up to the next point on the curve, it will say, if you spend 60 grand, you'll make 5,003 sales or whatever those numbers are going to be. And if you're really good at mass, you can kind of do that quickly in your head. And you'll be amazed at what this thing shows you, because it will tell you your average CPA, your average cost per lead, or your average sale price is whatever it is. And when you move that little dot and you start spending more money, the average barely changes. I was looking at one the other day. And the average went from something like $72 to $73. Mike (28:41): You go, well, that's okay. It doesn't seem like much. And yet when you do the math, you work out that those extra leads are costing you four or 500 bucks. And that probably isn't profitable. The business is aiming at 70, $80 a lead because that's profitable for the business. Maybe we can go up to a hundred, maybe 120, the four or 500 bucks a lead. You may use this tool and go, what the hell? Where are we spending all this money? And I think the reason that Google shows it this way is that if more advertisers knew about this tool and understood what it was really showing, they'd probably back off their spend a little bit. They're probably way past that, that plateau and heading down the other side of the Hill, sliding towards the big, nasty bit at the bottom, which is you are losing money. Mike (29:33): Every time you run an ad. And Google obviously are not going to make that obvious. They don't talk about profit on this, on this tool. They don't ask you what your break even point. They just say, your average just went from 72 to 73. How bad can it be? But if you start looking at some of the points, okay, so picture a curve that sort of goes up and flattens off. Then obviously, you know, you're getting diminishing returns at this point. You're, you're getting to the point where yes, you could spend more money and the machine will happily take your money. Don't don't, you know, Google made, what was it? 135 billion last year, Meghan, to take your cash. Same as we talked about before to advertisers, one offers 120, one offers, 80 who's the machine gonna reward. But if some numpty offers the machine 250, Google's going to take their money too. And you probably have some competitors in your market like that. Mike (30:30): Hopefully they won't be around too long. Hopefully they won't be able to run those ads all day, every day. And in a couple of months, they'll realize, Oh, we're going backwards quite quickly. We should probably stop that now. So you must, must must know your numbers, obviously all smart marketers. Do we understand lifetime value? We understand breakeven, but this, this tool makes it so easy. Now, if you know where to look to start to think about that incremental cost versus the incremental gain. And I think that's something that we all have to get better at as marketers. It used to be very, very complicated maths and very, very hard to do and a whole lot of testing. But now that this tool exists and I've spoken to the the product manager of the tool at Google, and they have absolutely no plans for this data to be available via the API. Mike (31:23): Anytime soon, it is not on the roadmap for the next year, at least. So they're not going to make it easy. I want to make it easy to pull all of that data out of there, stick it in a Google sheet, visualize it in data studio, however you prefer to work, but at least understand if I spend an extra 10 grand, what do I get for that? And what's my incremental gain. Is it really worth that extra spend? Or could I find somewhere else to go spend that? Do I take that over to my Facebook ads? Do I Chuck it into the new shiny toy, whatever it is this month insert shiny object here, or do I save it and tip it into something else and tip it into a surprising and delighting by clients or, or training my teams or something else? Sorry, I've done a lot of talking Kathleen (32:13): So interesting though, because I mean, you've, you're, I have a lot of thoughts that are kind of swimming around in my head right now, the first going back to the earlier part where you talked about like, if you could do it for 80 or 120 and both had the same thing, which would you do? And of course I would, I would have said 80. But then as you started talking about the, the value of volume, that was really interesting to me. And then it also got me thinking, what does, does that volume then become a springboard for growth in other channels, like referrals and word of mouth, you know, is it, is it like a snowball effect where you get more volume through your pay-per-click ads, campaigns, and that's just more customers. And as you said, assuming you're able to handle that volume and you're able to serve it well and delight your customers. Will they then not go and tell, you know, their friends and then you have the best kind of business, which is the word of mouth business, where your cost of acquisition is very, very low seeking you out. So that, that was interesting. And I've never thought about it that way before. Mike (33:19): Well, you did right? The value of volume. I'm going to steal that phrase. Thank you. I like that. Well, it just, it sums the whole thing up. But yeah, this is just the cost of that initial lead. And when we haven't started talking about lifetime value yet, or, or 90 day return or anything like that, or even the benefit of just having all of those people on your site, I mean, the social proof of the reviews that they're going to leave, because you have a program in place to grab reviews, and whether that's on your Google, my business page, or Product Hunt, or wherever you're collecting those reviews, the testimonials, the case studies. Your remarketing lists. I mean, okay, remarketing is going to change with third party cookies going away and so on. But most businesses that we see at least a huge part of their Facebook advertising is some form of warm audience. Mike (34:11): Whether that's an email list or a remarketing audience, if you've got two and a half, three times the volume of people coming through your website, think what that does to your remarketing. Think what that does to your Facebook traffic now, to the organic reach for your YouTube videos, because now you've got all of these people that are watching, which sends that algorithm a nice message to say, Hey, all of these people are watching this. They're finding value in it. Let's put this video in front of more people. Everything starts to, to grow. I think it was, it was Dan Kennedy that said the winner is not the business that can pay the list per customer. The winner is the business that can afford to pay the most. So if you can afford to pay one 20, if you can afford to pay one 50, you're going to win because you know, your numbers, you know, what that leads to, and you know, that ultimately you are going to be much better off for it. Now, if some businesses will, will be even a loss leader, right. Kathleen (35:12): A lot of startups that are well-funded are like that. Mike (35:15): Yes. Some, some somebody told me the other day that something like 40% of VC money goes into paid at 400% Kathleen (35:22): And it was blowing my mind. I I was looking at the the SEC filings for Shopify which is, you know, a huge success story. And I think if I remember correctly, they were saying they didn't expect to be profitable anytime soon. And, and, you know its very common with startups because they're really just trying to grow as quickly as possible to, to build up a massive audience and create an ecosystem and this and that. But, you know, you do have to sort of think about at what point is trying to compete with that stop making sense. Mike (35:57): I bet. And it feels like over the last 18 months or so, we've started to see a bit of a shift there away from, yeah, Shopify have done that. Amazon very famously didn't make a profit for a very, very long time. And when they finally did, everyone was a bit amazed. Tesla didn't make a profit for a very long time. Those story stocks though seem to be sort of padding it. People seem to be a little bit more, well, hang on a minute. Don't we need to make a profit at some point? Isn't that the sustainable business that we're trying to build here and not just burning someone else's money. So, yes, I think it's becoming more important. And I am very aware that at the same time, that we're sort of detailing out all of these numbers and drawing this curve, that, that marketing is going to get more fuzzy in the future. Mike (36:43): We're not going to be able to measure things quite as perfectly as we've measured, but we can still think about the trend. We can still take those overall concepts of, as you said, 80 versus 120, I would've picked 80, but now that you pointed out, yeah, actually I'm much better off. And it's the same profit. That's the, you know, mindblowing bit is it's exactly the same profit. So I, I have to be making it up in volume. Oh, that volume is worth so much more. To me, I'd be crazy to go back to paying 80 bucks or what many businesses asked for is we're paying 80, but we need 50. Kathleen (37:20): I think putting on my hat as an in-house marketer some of that is pressure from above, you know, where you're you're, if you are working for a CEO or a board that doesn't understand this concept they're looking to consistently lower CAC. And so they're going to be saying, you know, how come, how come that cost of acquisition is not coming down over time? You know, and so there's a, there's an educational element that I think is needed there from the marketer to, to the rest of leadership within the company, to understand kind of these concepts that you're talking about. But I also think what's interesting to me about this whole conversation. Is it points to kind of what you need to think about as a marketer when you enter into a relationship with an agency to do your paid ads, because so many, so many of the marketers that I know in my network don't have, full-time, in-house people that do this. Kathleen (38:18): Cause it's, they're either at a stage of growth where they need to outsource it, or they've recognized that it's something that's pretty specialized. And so coming to that relationship with more than just, you know, I want to keep my CAC below X, or I want you to consistently bring CAC down and get me lots leads, but coming to it, understanding your pro like the overall profit margins of the business and, and understanding just those, those core financials that are maybe are not necessarily looked at as part of the paid ads strategy is super important. And then knowing to hold your outsourced team responsible for factoring that into the strategy. Mike (38:59): Yes. Well, it comes back to it's the goal, what's the goal that you're giving your agency. And I think more and more the hybrid model is, is the right model. You know, like, as you say, it's changing so fast, do you really want, unless you're spending millions a month, do you really want somebody in house who's going to leave after 18 months running all that for you? You can't obviously outsource your marketing strategy to an agency that has to come from the CNO internally, but using those external skills in a fast changing environment. But what's the objective, what's the goal that you've given to your agency. If it's just keep reducing CAC, no matter what that isn't going to work, that's going to hit a point where, well, yes, we can get you a row as a 14, or we can get CAC down to 25, but at what cost, what does that do to volume? Because we can't triple volume and reduce CAC at the same time. We're good, but we're not magicians. What's the objective Kathleen (39:55): Point about, you know, we were talking about startups and high-growth startups and, and you know, if you're a company that's looking to raise another round of venture capital funding, or if you're looking to get acquired, that volume is so important, they want to see, they want to see acquisition fast growth. They don't want to see, Oh, like at the end of the day, having a lower CAC is nice, but that is not as important as, you know, we tripled our customer base. Mike (40:25): I, I, I know very little about say something like Y Combinator, but my understanding is it's, it's all down of that growth number, you know, are you growing at 10% month on month or whatever that, that number is for your business and have you sustain that? Are you improving that growth? Yeah, I'm conflicted by that. I get it. I understand why, because you've got to make a dent. You've got to get in there. You got to become something in the market. You've got to build that awareness, but at the same time, how much are you going to burn getting to that point, right. That's a different world for us. Kathleen (40:59): I guess if you have deep VC pockets behind you, you can burn a lot. No, that's so fascinating. So, so, you know, what would your advice be to marketers if they're looking at entering into a new relationship with somebody to do their paid ads, or if they're in a relationship, but they're thinking I need to take a fresh look at this. Like, what are, what's the information that they need to gather to come into this conversation in an informed way? Mike (41:27): That's a great question. I think at a minimum asking your agency, Hey, what happen if you know, what would happen If we allowed CAC to go up 10 bucks or 20 bucks, what would happen if we doubled our budget? What would happen if we reduced CAC? What would happen, but what would happen to what, what would happen to overall profit or first 90 day revenue? And let's be really, really clear about how we're measuring what works and defining how, what, what, what works is, sorry, I butchered that sentence, but you know what I mean? What's the definition of did this work and being really clear about that and being open to sharing all of those numbers from both sides. This is what we understand about our lifetime value. This is what we understand about our referral process. Yes, we're trying to fix this, but right now each person brings in 1.2 additional people like being really clear and transparent and sharing all of that. Mike (42:25): And back to your point about education, I think that's really cool. So maybe it's I will put some pictures up on our, some pictures, some images on a, on a blog post around this concept on our blog so that your listener can, can come and steal those images, download them, stick them in the PowerPoint for the CEO, for the board and say, zero, that's this point down here. Break even. That's this point over here, this is the Hill that we're going to die on. Actually, we're not, we're going to die on this plateau up here. Which one do you want to pay? And basically do the 30 second version of what we've been talking about and get your board to say, is it 80 or 120? And then when they say 80 go, I knew you'd say that, which is why you don't get a lollipop. And here's why we're going to go after one 20. Kathleen (43:11): I love that. I love that. Well, if you do this blog, I will definitely link to it in the show notes. And it's like the convince your boss letter that, you know, conferences give out, here's the letter you should give to your boss to convince them why you should go to the conference. This is the convince your boss letter for taking a different approach to your paid ads. Yeah, that's great. Well we are now at that point in the conversation where I get to ask you my two questions and I've already previewed that a little bit. So I'll ask you the first one which is, you know, the podcast is all about inbound marketing. Is there a particular company or an individual that you think is really knocking it out of the park with inbound marketing these days? Mike (43:54): You know, I was thinking about this a little this morning and I, yeah, I'm going to have to say a client name, but I am I'm conflicted because I'm not meant to mention client names, but look, if you're still listening at this point, you kind of go and look and tell me who is doing it really well here. I think ButcherBox who are, have grown and grown and grown in the States over the past three, four years. They just, they care so much about their customer, but also about the farmers that they support. And that story has just resonated. We're lucky enough to help them along their journey. I know they've got a happiness, really, really smart in-house team. And then they've got, you know, external SEO agency that we chat to a bit. And we look after paid ads. So we do Facebook. I don't think we even do Facebook for them. We just did the Google side for them. And so there's lots and lots and lots of people involved, but at the core of it two guys that really, really, really care about what it is that they're doing and what it is that, that, how they're making the world a better place. And I think people are just drawn to that. I think their content is absolutely fabulous who doesn't love candied bacon, I'm Australian. I have no idea what candied bacon is, but it sounds amazing. Kathleen (45:08): It's a uniquely American thing to, to put sugar on cured meats. Mike (45:14): Pancakes and bacon doesn't even make sense to people outside of America. Kathleen (45:19): It's funny that you say that. So, little story. I lived in Barcelona for a year after college. That's the thing I missed the most was pancakes. And I remember trying to explain what pancakes were to the people that I lived with. I lived with a family. And they were like crepes? And I'm like, no, that is not the same thing. There are pancakes. It's a foreign thing. All right. So butcher box, I'm now intrigued and we'll have to check them out. Second question is the one I mentioned earlier, which is how do you personally keep up to date, stay educated and stay on top of, you know, all these things that are constantly changing? Mike (46:01): In a word, curiosity, I guess. I mean, I love the business of business. So I read all the time. I get to go to a lot of conferences. I guess I figured out really, really, really early on that that was an investment in, in me, in my education, in my team, we have a role here. So we have a learning fund. Everybody has a learning fund of five grand per head, and it's frowned upon if you don't spend that. So we also have an unlimited Amazon policy. If you want a book, then buy it. Don't ask anyone for permission to go get it. So we've got a wonderful library out here, but the deal is, if you go off to a conference, if you go into a course and learn something, you have to come back and do a lunch and learn on what you got out of it. So it's an investment and, and everybody gets better because of it. I follow some, some smart guys like Avinash Kaushik. I think he thinks about data so wonderfully. He's such a wonderful presenter too. I had the absolute privilege of sharing the stage with him in Moscow a couple of years ago, and managed to sneak back to his green room. We all had our own green room and we all had our own personal assistant. Mike (47:13): So I asked my little personal assistant, like, could you get me into his green room? And we had the most wonderful chat about data, about parenting, about all sorts of stuff for half an hour. He was so gracious. This is before he went on stage when I'm usually a bit of a mess and I don't want to talk to anybody. And he's like, come in, have some of my free snacks. Let's chat about life. And the world is just such an entertaining, brilliant thinker. So Avinash I just saw an interview with Seth Godin the other day and just bought his new book. I haven't read it yet the practice, but I was chatting to my wife last night. She, she saw it on the counter. I mean, is he still going? I'm like, Oh yeah, she used to be in marketing. And, you know, she remembers purple cow and permission marketing. That was what, 20 years ago. And he's still wonderful. Kathleen (47:59): Yeah. He, and every day he comes up with something new seven and a half thousand blog posts. Yeah. It's pretty invincible. Mike (48:06): But most of all you learn by doing, I think so I learned from the team we learned from our clients where we're always trying new things. I try and invent a big new thing around Google ads every year. So that sort of forms the bulk of my, my talks back in the day where we went to conferences and gave talks. So I'm always thinking about how businesses can, can benefit, not just from Google ads, but you know, from, from marketing in general, from what's going to happen with no cookies, how are we going to track things? How does this play with this? How does paid ads play with SEO play with Facebook? How can we make it all better? My my latest little thing has been Google data studio and getting really deep into data studio and thinking of different ways to visualize the data. Mike (48:53): So it tells a better story. So, Oh, it's, it's, it's really quite bloody annoying and fiddly in some ways, but an incredible tool and Google are tipping a lot of resources in, you know, that team is growing fast and they are pushing out improvements to that all the time. So yeah, really, it's, it's, it's by doing and just continuing to get educated every day. I probably still spend at least an hour a day on my education. And I, I love it. I love learning. And I love teaching, I guess I've discovered I'm a teacher at heart. And that for me is that the reason that you learn is so that you can teach so that you can help other people with the stuff that you learned. So it's it's fun. It's not a choice. Kathleen (49:37): I heard a quote once and I don't know who said it, and I'm going to probably get the quote wrong, but it's something along the lines of you haven't truly learned something until you have successfully taught it. And I so believe that because the act of teaching forces you to really synthesize the information that you've taken in and, and to be able to then process it and help somebody else to understand it. That's so powerful. Mike (50:00): Yeah. To process it, to sort it out in the, in the right order and to, to know which pieces come, where and the, the relative importance of those pieces, if you, if you can explain it. Yeah. Kathleen (50:13): Yeah. Well, Mike, I feel like I could talk to you forever. I have to know, do you still ever fly helicopters? Mike (50:20): You know, I have not flown in over 10 years, so I, I definitely, I'm not legal to fly anymore. Kathleen (50:28): You probably don't have those, those hours that you need to come up. Mike (50:30): I don't. And you probably wouldn't really want to sit next to me while I, while I read that I would definitely have to go back to school to learn that one, but I will I will fly again when my daughters are old enough after I do lots of training, I would love to to fly them around actually thinking about it. It would be lovely to go back to Hawaii and and fly around Molokai and Maui. Again, it was such a beautiful part of the world. Yeah. Yeah. I'll take that. Excuse me. Kathleen (50:57): Awesome. Well, I love your story. I could talk to you forever. And this was a really interesting conversation. I definitely it's, I'm thinking differently about Google ads now than I was before we started, which I love, I love talking to anybody who gets me to challenge, you know, the way I think about things. So thank you. And I suspect there are going to be people listening who are going to have questions and want to dig a little deeper on this. So I will be putting some links into the show notes, but for those who are listening what's the best way for them to find you online and to learn more about WebSavvy. Mike (51:32): The best way is probably to head to WebSavvy. So WebSavvy.com.au, because we're down here in Australia. I do have that good Twitter handle. I'm not on Twitter much, so don't try and get me there, but just send me an email. I love this stuff. I love answering questions. So, or being challenged, if you, if you think half of what I said today was garbage and you disagree. I would love to hear that too, but if you have a question, if you would like us to take a second pair of eyes over an existing Google ads account, we can do that for you too. That's Mike M I K e@websavvy.com that I, you send me an email, ask me a question would love that. Kathleen (52:09): Fantastic. Okay. That email address is going to go in the show notes. Mike (52:12): I will write the blog and I will send you the link in the show notes too. Kathleen (52:16): Love it. And you're going to give me the link to your course for those who are potentially interested in learning some of the basics. So lots and lots and lots of resources from this episode. Thank you, Mike for that. And if you're listening and you enjoyed this as much as I did I would love it. If you would head to Apple podcasts or the platform of your choice and leave the podcast a review, let us know what you thought. That's how others find us. And of course, if you know somebody else, who's doing amazing inbound marketing work, tweet me at @workmommywork, because I would love to make them my next guest. That is it for this week. Thank you so much for joining me, Mike. Mike (52:52): Thank you, Kathleen. It was an absolute pleasure. I've had a lot of fun. Kathleen (52:55): Thanks. Me as well.

Meet Avinash Kaushik. Avinash helps executive teams, marketers, and data analysts leverage innovative digital strategies and emerging technologies to outsmart their competitors. He's the Digital Marketing Evangelist for Google, and a passionate teacher who shares his perspective frequently via multiple channels: a weekly newsletter (The Marketing Analytics Intersect), a bi-monthly blog (Occam's Razor), and two best-selling books that have been translated into over a dozen languages (Web Analytics: An Hour A Day and Web Analytics 2.0). * Visit Avinash on the Web at https://kaushik.net * Need help growth hacking your business, visit Sabir at https://growthbysabir.com * Check out all episodes of #ThisWeekWithSabir at https://growthbysabir.com/#articles Chapters 00:00 Sabir Welcomes Avinash Kaushik 12:48 Write to Teach 14:27 Think Book not Diary 16:29 Specificity is Important When Building a Brand 29:30 Product Analytics vs Web Analytics 30:21 Web Analytics vs Customer Analytics 31:31 Why Customer Analytics Are Important 36:35 Metrics vs KPIs 38:43 How Many KPIs Should You Have? 40:15 CPM is Useless, Stop Using It 41:28 What Are CPA and CAC? 42:45 One Efficiency Metric and One Effectiveness Metric 51:46 The Two Metrics that Matter 54:10 You Have More Homepages Than You Think 59:30 Stop Overvaluing Paid Media Currently, he is delving into all the ways artificial intelligence can speed up the generation of insights to inform strategy and automate day-to-day decision-making. Over the last couple of years, he has lead and contributed to the application of machine learning algorithms, both inside Google and for external developers. As always, Avinash passionately advocates for a smarter balance between faith and data. In service of that goal, he has pushed the industry to use a broader set of data – own, competitive, qualitative, quantitative – along with new applications of classic statistical models that form the foundation of data science. Avinash has received rave reviews for bringing his energetic, inspiring, and actionable insights to companies like Unilever, Chase, Hyatt, Porsche, IBM, Naspers, and Chanel. He has delivered keynotes at conferences in every corner of the world, including the Monaco Media Forum, The Art of Marketing, Synergy Digital, Travel Alberta, Resultados Digitais Summit, and Healthcare Strategy Summit. He is on the Advisory Boards of the University of Toronto Rotman School of Management, the University of California at Irvine's program on Web Intelligence, USC's Annenberg School's Media Impact Project, Udacity, and the charity Health4theWorld. Additionally, he is a frequent guest lecturer at universities such as Stanford, the University of Virginia, UCLA, and the University of Utah. Avinash has received industry honors including the Statistical Advocate of the Year award from the American Statistical Association, Rising Star award from the Direct Marketing Educational Foundation, and Most Influential Industry Contributor from the Digital Analytics Association. #ThisWeekWithSabir --- Support this podcast: https://anchor.fm/sabir-semerkant/support

Noticias semanales sobre Social Media y marketing digital del 27 de julio al 2 de agosto de 2020 en menos de una hora. La mezcla ideal de noticias y análisis para esas juntas y pitches con jefes y clientes. Aprobado por Spotify. Con @allan05 + @angelbc y un gran reparto.No te pierdas de leer todos los enlaces comentados en los Moments de nuestra cuenta de Twitter.Hoy presentamos:- LinkedIn presenta guía para negocios post-COVID-19- Reels planea piratear creadores a Tiktok- Videos de música en Facebook- Google regresará a oficinas hasta mediados de 2021- Spotify reports que el tiempo de escucha de podcasts se duplicó- DICEN que Microsoft podría comprar Tiktok- Reporte Socialbakers Q2 2020- Cómo ver cuántas veces se ha compartido un enlace de un sitio en medios sociales- TikTok empieza una mini ofensiva para recuperar imagen- #AyTwitter: Otra vez problemas de seguridad en cuentas grandes + Son arrestados los jóvenes responsables de la vulneración de la semana pasada- Twitter + suscripciones- YouTube tuvo menos ingresos de los esperados, pero va mejorando- Facebook entrega re$ultado$ del Q2 y pues... ¿boicot? ¿Qué boicot?- El GAFA Show: Farsa, Comedia y un poco de drama- Avinash Kaushik deja las cosas claras sobre el contenido orgánico- See acast.com/privacy for privacy and opt-out information.

Welcome to episode #732 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #732 - Host: Mitch Joel. The one person I think of when the state of marketing and technology shifts is Avinash Kaushik. Google‘s Digital Marketing Evangelist, bestselling author (Web Analytics – An Hour A Day and Web Analytics 2.0), powerful writer (Occam’s Razor), dear friend and business big brain is back with more passion, empathy and criticism than you might be ready for. Each article he writes for his amazing newsletter, The Marketing-Analytics Intersect (you better sign up for it), may as well be a business book unto itself. His insights into what should really count today for business leaders is refreshing. He’s got attitude, is full of passion, and he does not hold back. What is the role of technology in society? What does the data say about our politics and who we are? How do we fix the tech backlash? And that's just the beginning. Enjoy the conversation… Running time: 57:00. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Avinash Kaushik. The Marketing-Analytics Intersect. Web Analytics – An Hour A Day. Web Analytics 2.0. Occam’s Razor. Follow Avinash on Instagram. Follow Avinash on Twitter. This week's music: David Usher 'St. Lawrence River'.

In this episode, we’ll talk with experts at the cutting edge of machine learning technology and learn about its possibilities. We’ll discuss one of Google’s innovative tools with Pinar Demirdag and Alexander Mordvintsev. We’ll also talk with Google experts Avinash Kaushik and Ben Jones about how machine learning can be the marketer’s assistant.

Welcome to episode #693 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #693 - Host: Mitch Joel. He's back! Google's Digital Marketing Evangelist, bestselling author (Web Analytics - An Hour A Day and Web Analytics 2.0), powerful writer (Occam's Razor), friend and business big brain, Avinash Kaushik. His articles may as well be business books, and his insights into what should really count today for business leaders is refreshing. He's got an attitude, he is full of passion, and he has some ideas about what we all need to be thinking about, in this day and age. Avinash has an incredible newsletter titled, The Marketing-Analytics Intersect (you best sign up for it), and we're back to discuss the power of analytics, why we have too much data, why brands should stop their social media posts, and whether all of this tech hate is well placed. In a world of measuring what matters, trust me, you will need to hear what Avinash thinks (and wants you to do). Enjoy the conversation... Running time: 1:03:56. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Avinash Kaushik. The Marketing-Analytics Intersect. Stop All Social Media Activity (Organic) - Solve For A Profitable Reality. The power of machine learning at Google. Web Analytics - An Hour A Day. Web Analytics 2.0. Follow Avinash on Twitter. Follow Avinash on Instagram. This week's music: David Usher 'St. Lawrence River'.

Hoy quisiera compartirles lo que debería ser el punto de entrada al mundo del marketing digital. Un estudio realizado por OMCP® (Online Marketing Certified Profesionals https://omcp.org) (Aquí el estudio http://bit.ly/2ptxb5q ), encontró que dentro de las 6 diciplinas más practicadas por los profesionales, se encuentra en primer lugar la Analítica Digital. Sitio de ayuda de Google Analytics: https://support.google.com/analytics Cursos: Google Ads Academy: http://bit.ly/2n2llOO Google Analytics Academy: http://bit.ly/2o4QMbI Curso en línea de Google Analytics (Mercatitlán): http://bit.ly/2nbQMGI Libros: Analítica Web 2.0: El arte de analizar resultados y la ciencia de centrarse en el cliente - Avinash Kaushik - https://amzn.to/2oIwN2w (Español) Web Analytics 2.0 - Avinash Kaushik: https://amzn.to/2n6JyDP (Inglés) El arte de medir: https://amzn.to/2pwyn89 (Español) BONUS: Web Analytics Career Guide: From Zero To Hero In Five Steps!: https://www.kaushik.net/avinash/web-analytics-career-guide-job-strategy/ (Inglés) --- Send in a voice message: https://anchor.fm/curiosithink/message

In episode #1151, we discuss how to get the most out of Google Analytics. From independent bloggers to Google's own tools and services there is a wealth of ways you can improve your game, right at your fingertips! Tune in to hear us unpack everything you need to know about SEO and beyond! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How to Get the Most Out of Google Analytics. [00:30] Tapping into Avinash Kaushik's wealth of knowledge! [01:17] Using cohort reports for the time increments that suit you. [02:28] Adding annotations to track big events and changes in traffic. [02:47] Advanced segmentation; getting particular about your site's visitors. [03:05] Linking to Google Ads and Search Console! [03:17] Google's cross device feature and adjusting messages accordingly. [04:20] The usefulness of multi-touch attribution for a clearer picture. [04:51] E-commerce and goal tracking, and using Google Tag Manager. [05:10] The high quality benchmarking capabilities of Google Analytics. [05:46] That is it for today! [05:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today's Episode: Avinash Kaushik  Google Search Console Google Tag Manager Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1151, we discuss how to get the most out of Google Analytics. From independent bloggers to Google's own tools and services there is a wealth of ways you can improve your game, right at your fingertips! Tune in to hear us unpack everything you need to know about SEO and beyond! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get the Most Out of Google Analytics. [00:30] Tapping into Avinash Kaushik's wealth of knowledge! [01:17] Using cohort reports for the time increments that suit you. [02:28] Adding annotations to track big events and changes in traffic. [02:47] Advanced segmentation; getting particular about your site's visitors. [03:05] Linking to Google Ads and Search Console! [03:17] Google's cross device feature and adjusting messages accordingly. [04:20] The usefulness of multi-touch attribution for a clearer picture. [04:51] E-commerce and goal tracking, and using Google Tag Manager. [05:10] The high quality benchmarking capabilities of Google Analytics. [05:46] That is it for today! [05:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Avinash Kaushik  Google Search Console Google Tag Manager Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Invitada especial: Ana Marin (@mujerdepocafe) No te pierdas de leer todos los enlaces comentados en los Moments de nuestra cuenta de Twitter. Hoy presentamos: - Spotify se pone en plan de rompehogares - Facebook cambia su manejo de ubicación geográfica en Android y iOS - Uber es estafada por su agencia de medios - Eventbrite se hace un makeover y queda muy guapa - Nuevas opciones en Stories para celebridades y creadores - Guia completa para grupos en Facebook - Instagram ahora va sobre TikTok con algo llamado Clips - ¿Los cambios sobre mostrar Likes afectan al marketing? No en realidad - YouTube es el nuevo hogar de los podcasts - Los creadores en YouTube la sufren con los cambios a contenido infantil - Cambios importantes en Ads: Compras dentro de la app de Facebook y en Instagram las publicaciones con shopping tags ya se podrán pautar -  Digamos "Adios" a las publicaciones orgánicas, dice el Master de Masters, Avinash Kaushik

Robert Petković je web analitičar iz agencije Bruketa&Žinić&Grey, što znači da je specijalist za traženje odgovora u moru podataka prikupljenih tijekom korištenja weba, ali i za postavljanje adekvatnih pitanja. Web analitiku trebaju i mali i veliki poduzetnici, ali često toga nisu svjesni. Kako on kaže „analitika je neželjeno siroče između prodaje i marketinga“. Internet marketing je doveo dvosmjernu komunikaciju i mjerljivost. Petković svakodnevno analizira kako su korisnici došli na web i što su radili. Primjenjujući znanje iz psihologije, proučava brojke u Google Analyticsu i iščitava ljudsko ponašanje. Iz brojki izvlači zaključke i daje savjete za poboljšanje weba, da se novci ne troše uzalud već pametno ulažu. Robert Petković brojke prezentira na zanimljiv način pričanjem priča i često gostuje na konferencijama i radionicama. Stalnom edukacijom sebe i drugih, nastoji poboljšati kvalitetu i iskoristiti prednosti digitalnog marketinga. Najdraža konferencija mu je SUPERWEEK, kad je jednom godišnje zatvoren s 200 stručnjaka na vrhu brda u Mađarskoj i razmjenjuje iskustva na području web analitike. Teme o kojima smo pričali s Robertom: 00:29 – što je važno za dobru prezentaciju? nastup i sadržaj01:34 – apsolvent psihologije kojem su ostala 2 ispita i diplomski03:36 – evangelist analitike – na jednostavan način objašnjava što se krije iza brojki06:20 – kome je i zašto potrebna web analitika?09:50 – je li bitan broj korisnika na webu? 15:00 – kada treba razmišljati o analitici? kad se crta struktura weba18:12 – koji su najčešći ciljevi weba? 23:20 – što je bounce rate? postotak posjeta koje su završile odlaskom s weba 24:00 – pomažem klijentu da dođe do odgovora27:20 – Amazon i veliki sustavi stalno eksperimentiraju, testiranje hipoteza30:18 – kod nas web shopovi rade po osjećaju, „gut feeling“32:15 – koliki je ROI od investiranja u analitiku?35:20 – digitalnim marketingom ne šalju se sve poruke svima i u istom broju37:10 – za što služe banneri i koliko se klikaju?40:30 – web nikad nije gotov42:38 – preko tjedna popodne držim edukacije iz analitike43:40 – zašto uložiti u web analitiku? primjer na NLP Hrvatska web stranici46:10 – kako se računa page value tj. koliko neka stranica vrijedi?48:50 – da li brojke lažu?52:20 – analitika je kontrolna ploča, upravljanje uz pomoć brojki56:55 – što su vanity metrics – mjere taštine?57:48 – kako rasporediti budžet za dizajn, programiranje, marketing, SEO i analitiku? 01:00:40 – mjerenje povećava uspješnost01:02:05 – bez awarenessa nema dolaska na web01:03:00 – ključ je interpretacija podataka 01:04:58 – poput Miroslava Varge priča priče s brojkama01:07:40 – primjer modela atribucije sa Zlatkom Dalićem i Lukom Modrićem01:13:11 – uložiti u boost post, analitičara ili marketinški budžet? 01:16:05 – cilj analitike je smanjiti marketinški budžet, a povećati konverziju01:20:10 – je li ti analitika posao ili hobi?01:21:45 – predavanje na konferencijama je bio san, a sad je stvarnost01:24:40 – zašto se psovke i seks koriste na predavanju?01:28:20 – kako se mjeri ostvarivanje ciljeva weba? conversion rate01:30:30 – 4 stupnja postavljanja analitike01:34:10 – strast mi je pričanje pričica01:35:00 – 2 knjige koje su ga vratile u analitiku01:35:52 – analytics zajednica, Ivan Rečević, Zorin Radovančević i Boštjan Hozjan01:39:30 – savjeti za pripremu i izvedbu predavanja01:43:58 – cilj je educirati cijelo tržište, klijente, konkurenciju i kolege01:45:40 – hoće li analitika biti potrebna za 15 godina?01:46:16 – Davor Bruketa i Nikola Žinić prepoznali važnost analitike i komunikacije01:48:40 – razlike između data scientists, data engineers i data analysts01:49:39 – preporučitelj za ovo gostovanje je Ilija Brajković Robert preporuča: Link na Petkovićev blog je https://ropetko.com/ (tek započeto). Vodeći svjetski Google Analytics stručnjak je Avinash Kaushik, a njegov blog je Occam's Razor  https://www.kaushik.net/avinash/ . Simo Ahava je za one koje zanima podešavanje analitike korist...

Produced by Pikkal & Co - Award-Winning Podcast Agency. As part of ATP Tour of The Asian Startup Ecosystem, we have our first entry from India with Avinash Kaushik founder of RevvX Accelerator in Bangalore joining our host Graham Brown in a conversation telling us about his journey and their work in RevvX. They talk about how Bangalore has modelled itself into being the Silicon Valley of India and how after losing out talent to Bay Area, SFO in the earlier decades, it is now catching up because of the abundance of opportunities available for the numerous tech talent graduating every year in India. They talk about how RevvX is making a difference in the Tech Startup Ecosystem in India, helping their startups succeed. We learn about the interesting work being undertaken by their startups in diverse fields from HealthTech to SportsTech and also understand in depth the rapidly mushrooming startup ecosystem, community & culture in India.

As part of ATP Tour of The Asian Startup Ecosystem, we have our first entry from India with Avinash Kaushik founder of RevvX Accelerator in Bangalore joining our host Graham Brown in a conversation telling us about his journey and their work in RevvX. They talk about how Bangalore has modelled itself into being the Silicon Valley of India and how after losing out talent to Bay Area, SFO in the earlier decades, it is now catching up because of the abundance of opportunities available for the numerous tech talent graduating every year in India. They talk about how RevvX is making a difference in the Tech Startup Ecosystem in India, helping their startups succeed. We learn about the interesting work being undertaken by their startups in diverse fields from HealthTech to SportsTech and also understand in depth the rapidly mushrooming startup ecosystem, community & culture in India. Listen to the entire conversation here and don’t forget to like & subscribe to our channel if you are interested in our podcasts. We would love to hear back from you, leave us a review on our channel.

Etterhvert som maskinene blir smartere og smartere, hva hva blir det viktigste vi kan lære barna våre? Hvilke utdanninger blir viktig fremover Hva skal vi bruke tiden vår på i fremtiden, om maskinene tar over endel av oppgavene våre? Astrid fikk en prat med Avinash Kaushik, digital evangelist med mye erfaring blant annet fra Google,  i forbindelse med Nordic Business Forum nylig. Heidi og Astrid tar en prat i etterkant om tankene Avinash deler.    T A K K  for at du hører på oss! Vi setter stor pris på om du vil rate oss på iTunes! Følg oss gjerne i alle sosiale kanaler, og kast deg inn i diskusjoner, fortell oss hva du synes og tips oss om temaer du vil vi skal snakke om. Vi vil at alle skal være med og påvirke ‪#‎sosialtsett‬! Du finner Sosialt sett på Facebook, Instagram og Twitter. Mer om Heidi på www.flyas.no og mer om Astrid på www.valen-utvik.no Intro/outro - musikk av https://soundcloud.com/dj-nvu (Astrids sønn, Noah, 15 år).

How can we use data to work smarter and not be overwhelmed by it? And what should us humans focus on, when the machines gets smarter? In this episode of LØRN, Linda talks to digital marketing evangelist for Google and Co-founder of Market motive, Avinash Kaushik, about what we can do today to win the machine learning revolution. — Im obsessive about closing that last mile gap, where we can say that the artificial Intelligence helps us understand data, where it helps us identify how to use the data collected and that it actually does it for us automatically, he explains in the episode.You will LØRN about:Big dataAIAlgorithmsDigital MarketingRecommended reading:Acinash´s blogg Avinash Kaushik´s book Web-analytics 2.0 See acast.com/privacy for privacy and opt-out information.

Avinash Kaushik is the author of two bestselling books: Web Analytics 2.0, Web Analytics: An Hour A Day (100% of the proceeds from both books are donated to The Smile Train, Doctors Without Borders and Ekal Vidyalaya). Kaushik is The Digital Marketing Evangelist for Google and the Co-Founder and Chief Education Officer for Market Motive. Kaushik is on the Board of Advisors for USC Annenberg School for Communication and Journalism’s Media Impact Project), University of California Irvine’s Web Intelligence Certificate program, and University of Toronto’s Social CRM program. Kauskik has been honored with the Statistical Advocate of the Year award from the American Statistical Association, 2009.Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)

"We didn't let tools define what we wanted to do. We figured out what the business value is and then we created a data existence that allowed us to answer those questions.” A sense of awe runs throughout this episode with Avinash Kaushik, one of the godfathers of web analytics. Avinash is a data visualization expert and Digital Marketing Evangelist at Google and takes a step back with us to wonder at the magic of the Internet while delving into how data can better serve businesses. Avinash has maintained Occam’s Razor, one of our favorite blogs, since 2007, and has been encouraging us to reimagine how we gain business insights from the massive amounts of data laid at our feet in modern times. He speaks about the practitioner’s role in data analysis and how having access to every possible data point doesn’t make humans smarter; it can often lead us astray or paralyze us without the proper analysis. And for those of you who are interested in making a career in digital marketing, Avinash is the person to listen to. He tells us why one of the most future-proof professions will prove to be data analytics and the number one personality trait that will make a person great at it. But most notably, Avinash brings sincere optimism for finding the balance between data and humanity. Enjoy hearing what this humble guest has done to help transform the industry of web analytics, both for marketing and for strategic decision-making at the highest levels. Find Avinash on LinkedIn and Twitter. SHOW NOTES/LINKS MENTIONED IN THIS EPISODE Avinash’s bi-monthly blog, Occam’s Razor, including the article that is required reading for Timeshare CMO employees: “It’s not the ink, it’s the think.” Be Real-World Smart: A Beginner's Advanced Google Analytics Guide Avinash’s two best-selling books: Web Analytics: An Hour A Day and Web Analytics 2.0 AntennaPod.org podcast manager “Customer Centric Web Decision Making” Avinash’s Google Tech Talk Udacity’s Nanodegree in Digital Marketing Jim Sterne and his book “Artificial Intelligence for Marketing: Practical Applications” Top Ten: Signs You Are A Great Analyst, one of Avinash’s first blog posts from 2006, and Melinda’s first comment on the blog MUSICAL INSPIRATION FOR THIS EPISODE ON SPOTIFY: "Curious” by Holly Valance ABOUT THIS PODCAST Stayin' Alive in Tech is an oral history of Silicon Valley and technology. Melinda Byerley, the host, is a 20-year veteran of Silicon Valley and the founder of Timeshare CMO, a digital marketing intelligence firm, based in San Francisco. We really appreciate your reviews, shares on social media, and your recommendations for future guests. And check out our Spotify playlist for all the songs we refer to on our show.

Discover more tech podcasts like this: Tech Podcast Asia. Produced by Pikkal & Co - Award Winning Podcast Agency. As part of ATP Tour of The Asian Startup Ecosystem, we have our first entry from India with Avinash Kaushik founder of RevvX Accelerator in Bangalore joining our host Graham Brown in a conversation telling us about his journey and their work in RevvX. They talk about how Bangalore has modelled itself into being the Silicon Valley of India and how after losing out talent to Bay Area, SFO in the earlier decades, it is now catching up because of the abundance of opportunities available for the numerous tech talent graduating every year in India. They talk about how RevvX is making a difference in the Tech Startup Ecosystem in India, helping their startups succeed. We learn about the interesting work being undertaken by their startups in diverse fields from HealthTech to SportsTech and also understand in depth the rapidly mushrooming startup ecosystem, community & culture in India. Listen to the entire conversation here.

As part of ATP Tour of The Asian Startup Ecosystem, we have our first entry from India with Avinash Kaushik founder of RevvX Accelerator in Bangalore joining our host Graham Brown in a conversation telling us about his journey and their work in RevvX. They talk about how Bangalore has modelled itself into being the Silicon Valley of India and how after losing out talent to Bay Area, SFO in the earlier decades, it is now catching up because of the abundance of opportunities available for the numerous tech talent graduating every year in India. They talk about how RevvX is making a difference in the Tech Startup Ecosystem in India, helping their startups succeed. We learn about the interesting work being undertaken by their startups in diverse fields from HealthTech to SportsTech and also understand in depth the rapidly mushrooming startup ecosystem, community & culture in India. Listen to the entire conversation here and don’t forget to like & subscribe to our channel if you are interested in our podcasts. We would love to hear back from you, leave us a review on our channel.

As part of ATP Tour of The Asian Startup Ecosystem, we have our first entry from India with Avinash Kaushik founder of RevvX Accelerator in Bangalore joining our host Graham Brown in a conversation telling us about his journey and their work in RevvX. They talk about how Bangalore has modelled itself into being the Silicon Valley of India and how after losing out talent to Bay Area, SFO in the earlier decades, it is now catching up because of the abundance of opportunities available for the numerous tech talent graduating every year in India. They talk about how RevvX is making a difference in the Tech Startup Ecosystem in India, helping their startups succeed. We learn about the interesting work being undertaken by their startups in diverse fields from HealthTech to SportsTech and also understand in depth the rapidly mushrooming startup ecosystem, community & culture in India. Listen to the entire conversation here and don’t forget to like & subscribe to our channel if you are interested in our podcasts. We would love to hear back from you, leave us a review on our channel.

Today Liz & Sandro reflect on the State of Social Media as we begin 2019. They go over a few stats, how paid social is the only mindset & give some thought to ways a small business in 2019 can still grow via social. Sandro mentions a great piece by Avinash Kaushik which can be found at https://www.kaushik.net/avinash/top-ten-profitable-marketing-analytics-obsessions/ Episode 0330 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Czy analizujesz swoje działania sprzedażowe i marketingowe? Czy wiesz jak optymalizować stronę internetową, skutecznie przeprowadzać testy A/B i czym są utm-y? o m.in. o tych kwestiach rozmawiam z Damianem Ramsem, moim dzisiejszym gościem. Pełne notatki do podcastu: https://achmielewska.com/033 Z podcastu dowiesz się m.in. Czym są testy A/B? Kiedy warto robić testy A/B? Jak rozumieć analitykę internetową? Po co analizować? Jakie funkcje spełnia analityka internetowa? Co warto analizować w sklepie internetowym? Czym jest analiza heurystyczna? Co warto mierzyć na blogu? Jak skonfigurować google analytics by otrzymać więcej danych? Czym jest GTM - czyli Google Tag Manager? Czym jest atrybucja konwersji? Dlaczego warto mieć strategię analityki? Jak śledzić użytkowników, którzy korzystają z wielu urządzeń? Czy jest jakaś alternatywa dla Google Analytics? Linki Wpis o utmach: Jakie znowu UTM-Y? https://achmielewska.com/jakie-znowu-utm-y/ Wpis o utmach: Jak badać ruch dzięki utm-om? https://achmielewska.com/jak-badac-ruch-dzieki-utm-om/ Wpis Damiana o błędach w testach ab http://www.damianrams.pl/testy-ab-bledy/ Wpis Damiana o analizie heurystycznej http://www.damianrams.pl/analiza-heurystyczna/ blog Avinash Kaushik https://www.kaushik.net/avinash/ blog o GTM https://www.simoahava.com/ Youtube Measureschool https://www.youtube.com/channel/UClgihdkPzNDtuoQy4xDw5mA blog o optymalizacji konwersji https://conversionxl.com/ Narzędzia Google Anaytics http://analytics.google.com HotJar https://www.hotjar.com/ MouseFlow https://mouseflow.com/ Będzie mi miło jak zostawisz recenzję o moim podcaście i go zasubskrybujesz :) Dzięki!

What is your bedtime ritual? Hopefully it’s not as bad as most peoples? How many hours sleep should you be getting? Do you get them? In this weeks top tip that’s what we’ll be talking about, sleep. But now its time to introduce our guest, Jono Alderson from Yoast.com, now I have to say at this point the first few minutes there audio isn’t as good as it usually is but we resolve this issue very early on so just stick with it as you really don’t want to miss this one. Jono has over a decade of experience in web development, SEO, analytics, brand and campaign strategy, lead generation, eCRM, conversion rate optimisation and helping companies deliver SEO, content, analytics and brand strategies at an international level. Jono is also a keynote speaker with a passion that oozes through in everything he does. With this passion itching to come through in this interview I thought I would start by asking Jono, what is your favorite toast condiment?   Takeaways - Let’s get SEO right. Its more than keywords, we are more advanced than that now. As Jono stated; its technology, marketing, psychology, branding and it’s copywriting. You need to go further than just words…. But the best rule of thumb is….. just don’t be a d*ckhead! Consider your customer and what they search for as at some point in the purchase process they will search! - It is massively important that we invest time into digital communication channels, including websites. Good is just not…. Good enough anymore, it needs to be exceptional. If the channels you are using to communicate messages aren’t great, you can be your competitors are and that gives them an advantage. - Jono spoke about being device agnostic and making the point that not everything should be made ‘mobile first’. We should never make assumptions over what hardware customers as using. - Lead generation today is much more than a contact us form. We need to be solving people’s problems, without being salesy, pushy or demanding. Compelling, useful and interesting content will always win in the long term as it creates an engagement that is more powerful than consistent sales offers, which only serve to drive prices down, with short term, short lived success.   Top Tip – A Good Nights Sleep What are the affects on getting a really bad night’s sleep. If you have a bad sleep ritual or don’t think you’re getting enough sleep this tip will show you how important it is to get your regular 6, 7, 8  9hours? Before we find out how many hours you should be getting and provide you with some simple yet effective tips for a better nights kip, the results of poor a sleep pattern can reduce the success you with have within your studies as it can cause: - Memory issues - Trouble concentrating - Mood changes - Weakened immunity The National Sleep Foundation suggest that adults should be getting between 7 to 9 hours, so that’s a great start if you are getting in-between this number of hours, but to really to pave the way for better sleep, you can follow these simple yet effective tips: - Stick to a sleep schedule, always - Create a relaxing bedtime ritual - Exercise daily - Create the ideal temperature, removing all sound and light - Sleep in comfort - Try not to drink alcohol and avoid caffeine (anything that can steel sleep from you) - Turn off electronics before you enter the bedroom Good night. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License  Links Jono Alderson: https://www.jonoalderson.comYoast - https://yoast.com@jonoalderson: https://twitter.com/jonoalderson Yoastcon: https://yoast.com/yoastcon/ Books:Web Analytics 2.0, Avinash Kaushik: https://amzn.to/2NPCEOuDune, Frank Herbert: https://amzn.to/2QuhYdz App:Trello: https://trello.com

In Episode #445, Eric and Neil discuss how to make Google Analytics more actionable. Tune in to learn how you can use Google Analytics to your advantage and which metrics you can track or test by using its many features. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make Google Analytics More Actionable 00:33 – Check your conversion rates; you can continually improve your rates 00:52 – Look at your traffic tests from a week-to-week perspective 01:07 – See what causes the drops in traffic; check for what you did or didn’t do 01:15 – Make sure to annotate the big changes you’re making on Google Analytics so you can track over time 01:34 – You can set up custom reports in Google Analytics 01:40 – Google Analytics has a studio from where you can draw templates to use for customer importing 01:48 – Avinash Kaushik is a Google evangelist who shares his reports 02:07 – Google has experiments that allow you to run A/B tests 02:24 – If you’re running a campaign, you can check how your campaign is doing from the UDM parameters 02:43 – Cross-reference your Google Analytics conversion with your backend conversion 03:03 – Hook-in your Google Analytics to your search console and Google AdWords 03:32 – Marketing School is giving away 90-day FREE trial to Crazy Egg, which is a visual analytics tool 03:41 – Go to SingleGrain.com/giveaway to get your FREE copy 03:45 – That’s it for today’s episode! 3 Key Points: Look at your conversion rates because your rate is what you can continuously improve upon. Set-up custom reports with Google Analytics that cater to just what you need. Don’t forget to hook your Google Analytics to your Google AdWords and search console. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #445, Eric and Neil discuss how to make Google Analytics more actionable. Tune in to learn how you can use Google Analytics to your advantage and which metrics you can track or test by using its many features. Time Stamped Show Notes: 00:27 – Today's topic: How to Make Google Analytics More Actionable 00:33 – Check your conversion rates; you can continually improve your rates 00:52 – Look at your traffic tests from a week-to-week perspective 01:07 – See what causes the drops in traffic; check for what you did or didn't do 01:15 – Make sure to annotate the big changes you're making on Google Analytics so you can track over time 01:34 – You can set up custom reports in Google Analytics 01:40 – Google Analytics has a studio from where you can draw templates to use for customer importing 01:48 – Avinash Kaushik is a Google evangelist who shares his reports 02:07 – Google has experiments that allow you to run A/B tests 02:24 – If you're running a campaign, you can check how your campaign is doing from the UDM parameters 02:43 – Cross-reference your Google Analytics conversion with your backend conversion 03:03 – Hook-in your Google Analytics to your search console and Google AdWords 03:32 – Marketing School is giving away 90-day FREE trial to Crazy Egg, which is a visual analytics tool 03:41 – Go to SingleGrain.com/giveaway to get your FREE copy 03:45 – That's it for today's episode! 3 Key Points: Look at your conversion rates because your rate is what you can continuously improve upon. Set-up custom reports with Google Analytics that cater to just what you need. Don't forget to hook your Google Analytics to your Google AdWords and search console. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of three bestselling books including the recently released Profitable Podcasting. He is also a speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Hi everyone, this is Colin Sprake with MYM Your Business: The Brutal Truth. Today, I have a real special guest with me on board who I'm going to ask some really key questions, so make sure you have a pen and paper handy because when I go to ask these questions. I'm not asking them to be simple. I want these people that we bring on the show to give their expertise, but also to dive deep and also give the brutal truth of how they got to where they got to today, so you can get some really good nuggets of information. So as you listen to this, if you're in your car, jogging, what-have-you, make sure that you do take notes and relisten to the shows because I am all about implementation. Remember, knowledge is not power, knowledge is potential power, implementation is power. So welcome, let's get rocking and rolling. I have Stephen Woessner with me today, who runs a company called Predictive ROI. They really go out and make people's lives so much easier around podcasting. In fact, here at Make Your Mark, we use the services of Predictive ROI and Stephen and his team, to get our podcast to the next level. And of course, they have their own podcast called Onward Nation. It’s really, really awesome, and I want to welcome Stephen today. Stephen, give our listeners a little bit about who you are and what's got you to where you are today. Well, first of all, thank you very much for the wonderful invitation. I mean it's a joy, it's a privilege, it's an honor to be one of your guests, one of your esteemed guests and I just really, really appreciate it Colin, so thank you. You're so welcome. Oh my gosh. A little bit about me, you mentioned Predictive ROI already, Onward Nation, just some additional context. We have listeners in 113 countries, 20,000 email subscribers and we've had the good fortune of being able to interview some of the most amazing, top business owners in the country, to be able to learn how they think, act and achieve. And we've been doing it now for well over two and a half years. I think we've aired just shy of 600 episodes and it's just been a game changer for our business, but also just me personally, being able to hang out with really smart, amazing people like you Colin and others, and so that's just such a gift. I come from a long line of entrepreneurs. My grandfather immigrated here from Istanbul, Turkey in 1920. He couldn't speak the language, had $10 in his pocket, and after 6 years of being in the country, owned his own restaurant, went on to a career of 42 years in the restaurant business. I come from Kent, Ohio. Predictive ROI is my fifth business. Immediately after high school, I spent four years in the Air Force, then went through school and so forth. Entrepreneurship is in my DNA. It's part of my roots and so it's just such a privilege to be able to do what it is we do, every single day, and being able to serve amazing business owners like you and others. What a gift. Thank you Stephen, and it is really a gift. I mean, at the end of the day, for our listeners out there, I really wanted them to understand that entrepreneurship takes work. Most people think “I'm going to become an entrepreneur.” Even starting a multi-level marketing company or direct selling business, people think, "I'm going to become rich overnight." It take serious fricking work to be a really good business owner and as we grow and as I've grown in my own business, I started to realize there's been some things that I wish I'd known right in the beginning, Stephen. And this is what the challenging part for me is, is that I want our listeners to understand that there's certain things that I've learned. You as a great business owner in a long line of entrepreneurs, all the way from 1920, your granddad from Turkey, there's things we wish we'd learned 20 years ago. Maybe 30 years ago. So I want to get right into this today and ask you, if you would like to say, "Here's the most brutal thing I've learned, which I hope no one else who's listening to this ever does," maybe some people have done it already, which might be the challenge. But what would be your one piece of key information to say, "I wish I'd never done this and I wish I'd learnt this decades ago, because I know I'd be in a different place today." What would that one massive learning experience be for you Stephen? Yeah, I think it really revolves around mentorship and mentorship is a really big deal for me, and now I take it so much more seriously than I ever did. It's probably because I had several really colossal failures that cost me hundreds and hundreds of thousands of dollars, both within Predictive ROI, as well as previous companies. And it isn't that I didn't have access to the right mentorship or that I didn't have the right opportunity to learn from some of the best of the best. For example, at Predictive here, early on in our business, Darren Hardy, former publisher of Success Magazine, but he was publisher of Success at the time, he was on our Board of Advisors for 12 months. I was in the trenches with him, in person, on phone calls, at events, and working with him just one-on-one in hotel rooms, trying to get stuff done for this event that we were planning at the time. And he gave me great mentorship and great advice, really tactical, and I didn't do any of it. I didn't execute. So when you were talking at the top of the show about how knowledge is not power, it's based on execution, I have felt that in my wallet to a very deep degree. So here's one of the best minds in marketing and leadership and time management and a litany of expertise and he's telling me what I need to do and I don't do it. Ultimately, it cost me a couple hundred thousand dollars. Really dumb. And so it's not that I didn't have the information available, it's that I didn't do what you are encouraging your audience to do and that is execute. So mentorship plus action is something I will always, from here on out, put those two ingredients together. I don't understand why people are like, "I don't want to spend money on mentorship. I don't want to invest in mentorship." You are fricking crazy, if you're listening to the show thinking that way, because mentorship to me is what you must invest in because people have had the experience already. You hear Stephen here who has bashed his head against the wall and said, "I didn't take action." One of the biggest gurus in this industry, Darren Hardy, you got advice from him, but didn't take that advice. I know you're going to really drill into this Stephen, but what would you do differently, in terms of going forward? I know you're going to say, "I would definitely implement," but what would you maybe have done differently around any of those relationships, your board of advisers and really around the mentorship. Implementation is one thing, anything else you would let our listeners know, that you would have done differently around the key mentors that you've had in your life and continue to have in your life? I think I can answer that in a couple of different ways, I'm happy to break it down as granular as you'd like to go and as transparent. I believe freely sharing, whether that's the good stuff or the bad stuff and we really learned with the bad stuff sometimes, and so to get even more specific about Darren. He and I started off our Board of Advisors relationship because I attended one of his events, the high performance forum, two and half days, there was just 23 of us in the room with him and that was exceptional. Then a couple months later, I was back in San Diego. He and I spent the entire day together, just he and I in a hotel suite, and we're just kind of mapping out the next level of the business and that was really, really great. And then we got together again a few months later and we shot a video together, where he interviewed me about some of the eight money draining mistakes and the eight money making opportunities, and then through all of that, we had monthly checkpoint calls, as well as email exchanges and that kind of stuff. It revolved around this event that we had scheduled for January of 2014, called Predictive ROI Live, where literally I guaranteed and rented, or I should say booked, 350 rooms at the Ritz-Carlton in Orlando, Florida. It's a 425 room hotel, so essentially, I booked the entire hotel for this event. 1,000 room nights, yeah, it was a 2 million dollar operating budget, 2 million dollars. And so I put it all on the line and I mean it was insane, the amount of risk and so forth. And Darren in a phone call says to me, "You have to be either the gutsiest person I've ever met or you might be insane." And so then the question, the mentorship question he continued to ask me every single time we were together, which was often. He was going to be a speaker at the event, along with Gary Vaynerchuk, along with Avinash Kaushik from Google, along with Don Yaeger and Scott McCain and myself, of course, and then several others. Darren would say to me, "Look, I get the fact that this is going to be a cool place and all of that. Why would anyone want to come to this event?" I'm like "What do you mean why would anybody want to come to this event? It's at the fricking Ritz-Carlton and Gary's going to be there, you're going to be there, Don, Scott, me, Avinash." He's like, "Oh for Pete's sake. Do you think that somebody is really going to spend $8,000 to come listen to me?" Meaning him, "Yak about stuff? Why would anybody come?" And I'm like, "I don't know." He's like, "Okay, well that's dumb. You have to get that figured out." And he asked me that question every single time that we were together and I could never answer it. When we opened it up for registration, out of 350 seats, Colin, we sold 3 seats. Wow. Pretty intimate meeting, right? Extremely intimate. Exactly, so we had to cancel it, and you know what? The Ritz-Carlton, when you cancel a 2 million dollar event, they go, "All of those hotel rooms that we had reserved, you still have to pay for those." So $200,000 out the door because I didn't answer the question that he always asked me. It wasn't his fault; he asked me every single time that we were together and I never answered the question. Stephen, that's what the fascinating part for me is, we have these mentors that ask us those key questions. For me, those key questions are really important. I'll never forget when I met with one of my mentors here in Vancouver, I actually met him across the border, he was just across the border in Ferndale, Washington. He met me in a beautiful restaurant out over the water and I got to the meeting around, maybe 15 minutes before he got there, so I got myself comfortable, got the table sorted out, was super excited for my mentorship meeting. His name's Randy and Randy walks in and he says, "Hey Colin, how's things going?" I said, "Randy, things are awesome," and the next question he said to me was, "Are you paying yourself what you want and are you having the time off that you want and are you spending your time with your family that you really, really want?" And I said, "Hell no, Randy." And he said, "Well, then things suck in your life. I want you to think about it," and he walked out of the restaurant. And I said, "Where are you going?" And he said, "You need an hour and a half to think about those three things because things aren't that fricking awesome. You think about it and phone me in an hour and a half's time and tell me what decision you're going to do differently to get those three things happening in your life and stop BSing yourself. Things aren't that awesome." I was like, "Wow." But that Stephen, that to me is mentorship. Mentorship is not meant to be love, and I hug you and you're awesome and you're beautiful and put up with all your BS. Mentorships are meant to be that size 14 shoe with a very pointy toe that fits into most places that people I enjoy. So for me, it's like sometimes, I always believe that if you were mentoring me or I was mentoring you, we will always love each other, but we don't always have to like each other. And that's what true mentorship is. When people get you really thinking about where you're going, what you're doing. So I'm a big fan of having great mentors in our lives as well, just like you are, and I have four personal mentors right now that are mentoring me in different areas. One is mentoring me in health and fitness and another one is mentoring me in systems and processes in the business, and the other one's mentoring me, sometimes just in mindset. So for me, as you've grown and continue to grow Predictive ROI and you continue to move forward, what would you say, in terms of mentorship, are your next steps in mentorship? What are you looking for? Where do you think your biggest weakness is right now in Predictive ROI and are you to bring a mentor in to assist you with that weakness? Boy, excellent question. Wow, and that just really cuts to the heart of it, doesn't it? I mean that's the key, being able to identify weaknesses and then being able to say, "Okay, who has done this really, really well and what can I learn from him or her," that can plug in this hole, gap, whatever metaphor you want to use. That's really using mentorship smartly. So the biggest weakness that we have right now in Predictive ROI, we have 17 people, we're adding probably 2 or 3 more by the end of this year. So let's call it 20 by the end of the year, but we're looking to add about maybe 15 to 18 people by the end of next year. So essentially, we're essentially doubling in the next 12 months, let's just call it that. And and so with that, we've spent a lot of time and effort and money investing in our culture. One of my mentors, his name is Colonel Bernard Banks and he recently retired from West Point, but he was in charge of the leadership curriculum at West Point for a number of years. What he said to me was, when I spent some time with him along with some others at West Point for a day last year about 18 months ago, he said to me, "You know what we do with our cadets here? We are responsible for hugging them," and this is the United States Military Academy, right? So when he says hug, I'm like, "What?" And he says, "We are responsible to hug and push our cadets. It's important for our cadets to know, that as their mentors, is that sometimes they need a hug. Not sit by the fire sing Kumbaya, but that we got you. That you're okay and you're in a safe place, and then it's our job to also put on that size-14 boot in this case and sometimes kick them in the rear when they need to be kicked. Hugged when they need to be loved and to know the difference between the two." I'm like, "Okay." So as we continue to grow, we need to look for those opportunities to keep our culture intact and making sure that we hug and push our teammates to continue to grow and develop and mentor each other and be great teammates. So that's a big challenge for us. We're aware of it and we just need to, using your word, execute. Okay, so what is the executable item here? What are you going to be doing that between now and the end of the year, maybe into next year, to maintain the culture. So what kind of mentorship would you be putting in place to make sure that you get to where you need to be? Excellent, and we just actually realigned our mentorship program, Tuesday, last week, my leadership team and I were in Boston, working specifically on this. First of all, the two most valuable words within Predictive ROI are team and mate. So every single teammate has a mentor assigned and every single teammate meets with his or her mentor, every single week for a mentorship session. So every single day at 8:45 central time, we all dial in and we spend virtual time with one another. We have seven, excuse me, seven different cities across the U.S. where we have full-time employees, and we're in every single time zone in the U.S. So because of that, we all dial in, virtually at 8:45 central time, we spend fifteen minutes with each other, so we can visually see one another. And then each week, each teammate meets with his or her mentor for an hour-long mentorship session. I then spend an hour long meeting with my business partner, Erik Jensen, and we spend mentorship both back and forth. He mentors me, I mentor him and then on Thursdays, we all spend two hours together, virtually, where we go through strengths, weaknesses, problems in the business, things that need to be addressed with clients and so forth. And then each year, because again, we're virtual, we do two meetups every year. One in La Crosse, Wisconsin and one in Disney World. So La Crosse Wisconsin is in August and then Disney World is in January, where we all physically get together and have a little bit of fun and tackle it. So every single day, in every single week, there is active mentorship going on and it's hug and push, every single session. Beautiful man, and so I'm going to dig a little bit deeper into that, because I love this stuff and I know our listeners out there probably thinking, "Wow, Stephen, a lot of time goes into building culture and spending time with mentorship sessions and what-have-you. Where do you find the hours to actually do your work, when you have this happening?" But the key thing for me is, I want our listeners to understand that if you don't put these things in place and the mentorship doesn't happen, then a lot of times, there's inefficiencies that creep in, poor culture, you get cancers in your business. You only have to have one person that's a cancer in your business to destroy your entire good team members as well. Just like cancer grows within the body, one cancer cell can make really great cells become cancerous as well. So, talk to that in terms of the investment of time into mentorship within your own team. How does that translate into dollars for your business, leading to your business being more, more successful? So our listeners out there realize, yes, you need to put the time in to get the rewards out and not just always be thinking if I don't see you sitting at your desk eight hours a day, then we're not making money, we're not being efficient. Let's talk to that a little bit, in terms of what do you see this investment of time and energy, how does it translate into growing your business and being more successful? Okay, the first layer, it's going to sound a little bit flippant. First of all, you ask a very, very good question, and I've been asked that same question before by other business owners. And so my initial response is, would anybody ever say, "Wow, Colin, you spend too much time being a dad." No one would ever walk up to a mom and say, "Man, you spend way too much time being a parent." And that's exactly how I look at mentorship. How can I possibly expect that we have a high-performing team, if I don't invest in them? With not only money and professional development and all of that, but my time. We constantly see reports and surveys and statistics that the fourth most valuable thing that employees want from you is compensation. The number one thing that your teammates want from you, above anything else, is your time, attention and love. And if you don't give that to them, then you're really creating a hunger in your business. So we all have seen numbers about retention and people leave bosses and how expensive it is to replace somebody. I am a firm believer that if you invest in your culture, not only will you fix the retention problem, but you'll add dollars to your bottom line, because you don't have to replace people. Your teammates will truly be teammates, they will back each other, they will work weekends, they will protect one another, they'll take bullets for each other, they'll defend each other, and that is a valuable thing. From an ROI perspective, I look at that as investing in the emotional bank account, because when I go to Louie on my team and I say, "Hey, you know what? Boy, we're really slammed on this project and we have to get this out and it looks like you might need to work the weekend in order to be able to get that done for our client." And Louie doesn't fight me on it, Louie says, "Game on, I'm full of joy. I'll get it done." And the only reason is because we've invested so much in the emotional bank account, and when I need to go to a teammate and say, "You know what? Your performance on that last project wasn't up to your standard. It wasn't to the client's standard, it wasn't up to my standard and I deserve your best, the client deserves your best. You know what? You deserve to do your best. So let's talk about that." And then the person on the other end says, "You know what? You're totally right. I'm going to fix that." And it's only because we've invested in culture and the hug and the push, that we're allowed to have those types of conversations without somebody getting defensive and argumentative or just leaving. So I think mentorship as a leader, is one of our most vital priorities in how we add value into our business and our team. Wow, that's great man. I look at it Stephen, from my side too. I mean, a couple of weeks back, one of the episodes, I really spoke about culture and what we've created here, even here at Make Your Mark, because I'm a big fan of creating an amazing culture as well and really spending time with the team and assisting the team to that next level. And I think a lot of people don't realize, for me even in my business, I give every team member, the day they join us as a full-time staff member, they get five weeks of paid leave a year. Wow. And people say to me, "You're crazy, Colin." No, I'm not crazy. I know that people need to recharge their batteries. If you don't recharge your cell phone, of course it doesn't do anything for you, it becomes dead and useless. Well, the same thing happens with your team. If you don't allow them to have time off and allow them to have fun while they're at the office, I mean, I have a cafe at my office that people can go into the cafe and take whatever they want out of the café. It's there for them to use because sometimes they run out of the house in the morning and they don't get breakfast. So great, they come to the office, there's cereal there and whatever they want. Any kind of food or health foods and health snacks as well, that they can then take advantage of, because that creates an amazing culture. So for those of you listening, just think about, what culture are you creating? Even if you're just a single solopreneur, as you start out and you start to hire people and get them on board, your culture is really important. Because then you have you staff retention. In fact, I'm a big believer, Stephen, you might laugh about this as well, people always talk about your customers only remember the experience with you and how you made them feel. Well, that's okay, I agree with that fully, but those two statements go into every area of your life. They go into your employees at your office, they need to remember the experience that day and how you made them feel at the office. When they go home, what are they talking around the dinner table about? Are they talking about how much they hate you as a boss or how much they hate the company and how much they're going to look for another job? Or are they sitting around the dinner table going, "You know what? I love my company, I love my boss," or not even boss, I don't like the word boss, "I love the team I work with." And you know what? I want people at that dinner table to go, "I want to come work for the company you work for," because then you know you've created a great culture. What would you say to that? I would give you a big Amen to that. That's 100%. And I think that the companies you have the good fortune of working with and mentoring and that are part of your group in this amazing community that you have built, I think many of them, if not all of them share that same sort of ideal or value system, if you will. Because it's that important. Look, you can choose to not do this, right? Speaking to your listeners in your audience. You can choose not to do it, that's okay, but I'm telling you it is an incontrovertible fact that Gallup studies this every single year, in nearly 70% of your employees are either disengaged or actively disengaged. Meaning that a large chunk of your employees are actually doing subterfuge every day. They're actually working against you. Your own team. And so not doing what Colin is recommending is silly because the companies that win are the ones who master what you just said, Colin. Wow man, thank you for that. On a previous episode, a couple of weeks back, we actually spoke about this in detail. If you want to learn more about it, go back to one of our previous episodes and there's a whole episode just on building amazing culture, and the key things we do here at Make Your Mark. So Stephen, thank you so much for be here today and being with me on this episode. As we leave today, I know mentorship is really important to you, but if there's another piece of advice that if I was sitting in front of you and let's say you were on stage, and there was a big audience, and it was like Stephen, you have one piece of advice to impart upon all of us, because after you've given that piece of advice, you will no longer be around to give this advice to us, what would that one piece of advice be, that you would say you'd be crazy not to do this. And I want it to be outside of mentorship. Just one real nugget that you'd be like, "My goodness, please people," in business, in life, whatever it is, I don't care what area of ... because remember, our personal life sucks, probably our business sucks too. So really, at the end of the day, what's that one piece of advice that you'd be like, "I'm burning in my seat as Colin says this," just give this piece of advice, because if going forward, I would just love to make sure that I don't make the same mistake or look at things differently. What would that one piece of advice be that you're like, "It's the most important piece of advice I've learnt in my entire life." Well okay, so let's think about something outside of mentorship. Let's think about business development, biz dev. I mean, if it's not on everybody's radar screen as a business owner, it really should be. Oftentimes, business owners don't pay attention to biz dev because it's not a burning pain point until you lose a client, you lose two clients, whatever. A big tax payment comes due and you don't have the funds and then it's like, "Oh, holy bananas, I need a new client or two," or whatever. And so my biggest piece of like non-mentorship advice would be to create a consistent biz dev program that focuses on your dream 50 prospects. And if you don't have a list of your dream 50 prospects, then that's the first place to start, identify a list of the dream 50 companies, the companies you would love to work for, and the person within that company who is your decision-maker -- the person who has the approval authority on whatever it is that you provide. Make the dream 50 list and then make it very detailed or granular with a person, first name, last name, email address, all of that, connect with that person on LinkedIn, and then devise your own, what we like to call, the Trojan horse strategy, which is essentially how are you going to connect with that person? Whether that be through a podcast interview, a blog interview, a video interview, a something. What are you going to be able to leverage to use as a way to open the door, to have a private conversation with that person? And then what are you going to do downstream from that thing, that interview, that interaction, that is going to demonstrate your smarts in a value-give way? Not like yak, yak, yak, I'm really, really smart, you should work with me. No. How are you going to add value to that person, maybe over the next 2 to 3 years? But if you don't have a biz dev program that is focused on your dream 50 and your competitors do, and they're also matching with culture and mentorship, that's going to be a problem. Absolutely agree with that. Wow, what a great nugget to end off with today, and for me, it's just been a great, powerful interview with you today because of course, you're extremely smart at what you've done and what you've created with all the different businesses over the years, and for our listenership out there, please, take these nuggets from your notes and go out and implement because there's some key little pieces in here to really get your business to the next level. So Stephen, it's been so great having you on this episode today and I really, really cherish the time that we've had and the knowledge that you've shared. Should people want to connect with you in some way or form, what's the best way to connect with you, to maybe even to learn a little bit more or just to understand more about what you do? What's the best way to connect with you, my friend? Well, thank you for that. If any of your listeners happen to be interested in learning a little bit more about what I just kind of chatted about, they can go to onwardnation.com/FreeChapter and that'll give them a free chapter out of my latest book. It became a number one new release on Amazon in 18 hours, it was awesome. It's called Profitable Podcasting. So that's just a free gift to your listeners. If anybody has any questions, concerns, please know I read and reply to every single email. You can find me at stephen@predictiveroi.com and I'm happy to freely share and answer any questions or concerns that somebody might have. So feel free to hit me up, email, LinkedIn, wherever, and I'm happy to reply. Wow, thank you so much my friend. It's been awesome having you on the show and remember, please make sure, listening is one thing, implementation is another thing, so Stephen thank you so much for being on. Thank you everybody for listening and look forward to being on another episode with you really, really soon. And Stephen, go out, be brilliant and you're making massive changes in this world and for those business owners listening, please go out and change the world as well, through the amazing businesses that we all run together. So once again, thanks a million Stephen for being on the show with me today. Thank you Colin, I am grateful for the invitation. It was so much fun to be here with you. Thank you, man. Ways to contact Stephen: Email: stephen@predictiveroi.com LinkedIn: www.linkedin.com/in/stephenwoessner Podcast: onwardnation.com Website: predictiveroi.com Free chapter of Stephen’s new book: onwardnation.com/FreeChapter

O-M-G!!! Fifty episodes in the can. I can't believe it. Thank you so much to all of the guest who have been so gracious with their time and pure awesomeness. I started this podcasting journey on a firm foundation thanks to your collective generosity. For that I am truly thankful. In this episode I muse about some of the great points Avinash Kaushik makes in a recent post about artificial intelligence (AI) and the implication for marketers. The analyst role as we know it may soon be going the way of the dinosaur as we move from solving “known knowns” to solving for “unknown unknowns”. That, and what Avinash calls Complete Day One Knowledge. If you geek out about these sort of things as Avinash and I clearly do, then you won't want to miss this episode.   You'll Learn: Why you need to be reading everything Avinash Kaushik writes about AI (like I do). The difference between artificial intelligence (AI), machine learning (ML) and deep learning (DL) How Google and Facebook use AI and machine learning TODAY to keep us all inside “content bubbles”. How predictive analytics company Cambridge Analtica used machine learning to help elect Donald Trump as the 45th President of the United State. Why roles such as data analysts and diagnosing patients will be taken over by AI. Why you should be excited and not fearful of this brave new world.   3 Key Points:  The hype is real. AI isn't coming; it's here. Machine learning is actively used by Google and Facebook. Repetitive roles such as data analysts will soon be taken over by AI. Just breathe… all will be well. There will still be a place for humans.   Resources Mention: The Artificial Intelligence Opportunity: A Camel to Cars Moment Artificial Intelligence: Implications On Marketing, Analytics, And You SPOS #580 - Avinash Kaushik On Machine Learning And Artificial Intelligence For Marketing   Killer Resources:  Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

Welcome to episode #580 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #580 - Host: Mitch Joel. He's back! Google's Digital Marketing Evangelist, bestselling author (Web Analytics - An Hour A Day and Web Analytics 2.0), powerful writer (Occam's Razor), friend and marketing big brain, Avinash Kaushik. His monthly posts may as well be business books, and his insights into what should really count today for marketing is refreshing. He's got an attitude, he is full of passion, and he has some ideas about what we all need to be thinking about in this day and age. More recently, Avinash also lauched his own, personal, e-newsletter titled, The Marketing-Analytics Intersect (you best sign up for it), and we're back to discuss why he is spending so much time thinking about and working on machine learning, artificial intelligence... and how marketing is going to change dramatically (along with everything else) once business leaders really get on board with it. Enjoy the conversation...  Running time: 1:11:39. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Avinash Kaushik. Occam's Razor. The Marketing-Analytics Intersect. Web Analytics - An Hour A Day. Web Analytics 2.0. Beneficial AI 2017 Conference. The e-mail Larry Page should have written to James Damore - The Guardian. Is your focus on faster camels? Follow Avinash on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #580 - Host: Mitch Joel. Tags: advertising advertising podcast ai artificial intelligence audio avinash kaushik blog blogging brand branding business blog business book business leader business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog digital marketing evangelist facebook google itunes j walter thompson jwt leadership podcast machine learning management podcast marketing marketing analytics intersect marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast ml occams razor social media twitter web analytics web analytics 20 web analytics an hour a day wpp

In Episode #352, Eric and Neil discuss the 7 advanced segments you should be setting up in Google Analytics. Tune in to know how evaluating segmented data can improve your customers' user experience, provide you a picture of your search traffic per geographic region, and see who is actually spending on your website. Time Stamped Show Notes: 00:27 – Today's topic: 7 Advanced Segments You Ought to Set Up in Google Analytics 00:40 – Google analytics show you data 00:48 – With advanced segments, you can specify data and ‘slice and dice' Google reports to look at the data based on the segments 01:10 – First, look at the regions where you generate most of your business from 01:12 – Create advanced segments around those countries 01:16 – Neil targets Brazil and other Spanish speaking countries with some European and US countries 01:26 – Neil can track the traffic from those regions 01:43 – Second is the people who have viewed 3 or more pages 02:00 – Third is the search traffic per country 02:09 – You can check how different regions are growing and declining 02:18 – By segmenting, you can be more specific about the reasons why there's decline and growth 02:40 – Fourth is the visitors who have generated over $100 in revenue 02:57 – Fifth is session duration 03:00 – Neil created one that was under 40 seconds 03:12 – Another variation is over 40 seconds 03:38 – You can then start adjusting your website for a consistent user experience 03:56 – Sixth is the visitors whose search query is more than 4 words 04:07 – Avinash Kaushik's advance segments 04:28 – Seventh is having goals set up whether you're an e-commerce site or lead gen site 04:37 – Neil set up a segment related to transaction amounts 05:10 – After looking at the transactions, Neil will have an idea of what makes people spend more 05:33 – You can notice the patterns of people's behavior on your website 05:50 – That's it for today's episode! 3 Key Points: While Google analytics show you data, advance segments will ‘slice and dice' the specific data you want to evaluate. Take advantage of advance segments to create a better user experience on your website. Having a better knowledge on your customer's behaviors can help you adjust for the problems on your website. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #352, Eric and Neil discuss the 7 advanced segments you should be setting up in Google Analytics. Tune in to know how evaluating segmented data can improve your customers' user experience, provide you a picture of your search traffic per geographic region, and see who is actually spending on your website. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Advanced Segments You Ought to Set Up in Google Analytics 00:40 – Google analytics show you data 00:48 – With advanced segments, you can specify data and ‘slice and dice’ Google reports to look at the data based on the segments 01:10 – First, look at the regions where you generate most of your business from 01:12 – Create advanced segments around those countries 01:16 – Neil targets Brazil and other Spanish speaking countries with some European and US countries 01:26 – Neil can track the traffic from those regions 01:43 – Second is the people who have viewed 3 or more pages 02:00 – Third is the search traffic per country 02:09 – You can check how different regions are growing and declining 02:18 – By segmenting, you can be more specific about the reasons why there’s decline and growth 02:40 – Fourth is the visitors who have generated over $100 in revenue 02:57 – Fifth is session duration 03:00 – Neil created one that was under 40 seconds 03:12 – Another variation is over 40 seconds 03:38 – You can then start adjusting your website for a consistent user experience 03:56 – Sixth is the visitors whose search query is more than 4 words 04:07 – Avinash Kaushik’s advance segments 04:28 – Seventh is having goals set up whether you’re an e-commerce site or lead gen site 04:37 – Neil set up a segment related to transaction amounts 05:10 – After looking at the transactions, Neil will have an idea of what makes people spend more 05:33 – You can notice the patterns of people’s behavior on your website 05:50 – That’s it for today’s episode! 3 Key Points: While Google analytics show you data, advance segments will ‘slice and dice’ the specific data you want to evaluate. Take advantage of advance segments to create a better user experience on your website. Having a better knowledge on your customer’s behaviors can help you adjust for the problems on your website. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Johan Johansson. Att hitta guld i en komplex värld. Det är det som är digital analys menar analytikern Johan Johansson. Var ska jag lägga min digitala marknadsföring? Hur söker studenter till universitet år 2017? Samla in digitala data och analysera dem. Egentligen går det inte att arbeta digitalt utan att analysera. Vilka når jag, hur många är de, vilken effekt har min kommunikation. Vill du minimera kostnad, maximera vinst, göra användarna nöjdare? Hur mycket kostar anställdas letande efter information på intranätet? Bra analys ger underlag till att fatta smartare beslut! Räkna på effekten och kommunicera den. Driv förändring! Utmaningen är inte att få in data, utmaningen är att analysera rätt saker och sedan göra nåt med resultatet. Johan ger dig en steg-för-steg-introduktion i vad som ger effekt i arbetet med digital analys. Johan Johansson, Jonas Jaani (18:55) https://youtu.be/Q_LuY2bRuSQ Mer material / länkar Johan på LinkedIn En modell för att bli mer datadriven framtagen av Stéphane Hamel: http://www.cardinalpath.com/wp-content/uploads/WAMM_ShortPaper_091017.pdf Johans favoritblogg på ämnet av Avinash Kaushik som är Digital Marketing Evangelist på Google Digital: https://www.kaushik.net/avinash/ För de som vill bli bättre på Google analytics: https://analytics.google.com/analytics/academy/ Om digital marknadsföring (poddavsnitt) Digital marknadsföring idag. Tomas Tränkner. (avsnitt 90) PRENUMERERA på podcasten Effekten. Direktleverans av nya avsnitt till: iPhone, Android, e-post

Marketing and markets are changing, and if you get left behind, so will your profits. That's what horse farmers found out too late after Henry Ford changed everything. And a digital shift of similar proportions is ongoing today. My guest today is on the leading edge of the shifts happening in digital marketing. As the host of the Onward Nation podcast and CEO of Predictive ROI, Stephen embraces the future of marketing and helps other businesses do the same. Particularly through business-to-business marketing in the podcasting sphere. And even though things are completely different now than they were 10 or 15 years ago in marketing, Stephen says business owners need to understand how it all works—even if they don't do it all themselves. You have to be engaged in the practical side of your business.   He learned this lesson in a big way when talking to Google's digital marketing evangelist, Avinash Kaushik. Stephen asked Avinash what he would tell a business owner who doesn't want to pay attention to the shift and all the new moving parts of digital marketing. The answer made a lot of sense. “Do you want to be rich, or do you want to be poor?” In this episode, we talk about some ways a business owner can stay current, talk about how podcasting has changed the game for many business owners, and how long-term trends will buck you if you're not paying attention. Regardless of your industry. Don't get left behind. Click play in the player above to hear this excellent interview with Stephen Woessner. Listen to this episode to hear Stephen Woessner tell me about growing and going with digital marketing and more: Managing inventory and cost at age 10. How checking a box can land you working on intercontinental ballistic missiles. Why delegating things you don't understand first is a bad idea. Using podcast guests as a prospect pipeline. Shooing your voice of doubt. How Stephen lost $250,000 in an early stage business despite having Darren Hardy and Ritz Carlton on his side. Why your value needs to come across clearly. What you can learn from a Greek immigrant with a third-grade education. Why Stephen's grandfather gave away tons of soup during the impression (Warning: Tear jerker moment, here.) A “silly” answer that's just about perfect. Books and resources mentioned in this episode: "Extreme Ownership: How U.S. Navy Seals Lead and Win,” by Jocko Willink and Leif Babin “The Small Business Owner's Handbook to Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic...In Just 15 Steps – Guaranteed,” by Stephen Woessner “Increase Online Sales Through Viral Social Networking,” by Stephen Woessner “Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans,” by Stephen Woessner How to connect with Stephen Woessner: Onward Nation Podcast Predictive ROI Email Website Do this next to grow your company—without screwing up your life: Marketing is exhausting. Growing a company is hard work. But if winning at work keeps you from winning at home, you're losing at life. Can we clue you in on a little secret? You can have it all. Freedom to go big at the office and still go big for the ones you love. Apply for your free 30-minute Freedom Breakthrough Session to start making your ordinary home life extraordinary while making your work life even more awesome. Click here to change your life.

In Episode #204, Eric and Neil discuss how you can get actionable data with Google analytics for 10 minutes. Tune in to learn how tracking and assessing your data from Google analytics can help you optimize your website’s performance. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Actionable Data from Google Analytics in 10 Minutes 00:40 – Look at your reports 00:50 – Avinash Kaushik has different reports on Google Analytics 01:40 – You can optimize things from the results of your reports 02:00 – “If you don’t have goals setup, analytics is useless” 02:20 – Analytics can help you look at the reasons why your data is spiking and if you’re hitting your goal 02:30 – Neil’s goal tracking 03:20 – Hook your Google Analytics to your Google Search Console 03:30 – It can save you time 03:40 – You can cross check the goals that you have 04:00 – It is also good for campaigns 05:00 – There’s a lot of decisions that you can make by just looking at your data 05:10 – “Track your bounce rate religiously” 05:55 – Once you know the reason for your bounce rate, you can search for how to lessen them 06:10 – Do advance segments 06:20 – Segment people that behave differently in your website 06:55 – Segmentation is very important 07:16 – Do advance segments based on your traffic levels 08:01 – Have your e-commerce tracking set up correctly 08:23 – Look at multi-channels attribution 08:58 – “Have the plumbing setup correctly before you move forward” 00:00 – That’s it for today’s episode! 3 Key Points: Make sure you have goals you’d like to hit—analytics is useless without them. It’s not about the number of traffic or fans, it’s about having the right fans at the right source of traffic that will convert. Have the plumbing setup correctly before you move forward. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #204, Eric and Neil discuss how you can get actionable data with Google analytics for 10 minutes. Tune in to learn how tracking and assessing your data from Google analytics can help you optimize your website's performance. Time Stamped Show Notes: 00:27 – Today's topic: How to Get Actionable Data from Google Analytics in 10 Minutes 00:40 – Look at your reports 00:50 – Avinash Kaushik has different reports on Google Analytics 01:40 – You can optimize things from the results of your reports 02:00 – “If you don't have goals setup, analytics is useless” 02:20 – Analytics can help you look at the reasons why your data is spiking and if you're hitting your goal 02:30 – Neil's goal tracking 03:20 – Hook your Google Analytics to your Google Search Console 03:30 – It can save you time 03:40 – You can cross check the goals that you have 04:00 – It is also good for campaigns 05:00 – There's a lot of decisions that you can make by just looking at your data 05:10 – “Track your bounce rate religiously” 05:55 – Once you know the reason for your bounce rate, you can search for how to lessen them 06:10 – Do advance segments 06:20 – Segment people that behave differently in your website 06:55 – Segmentation is very important 07:16 – Do advance segments based on your traffic levels 08:01 – Have your e-commerce tracking set up correctly 08:23 – Look at multi-channels attribution 08:58 – “Have the plumbing setup correctly before you move forward” 00:00 – That's it for today's episode! 3 Key Points: Make sure you have goals you'd like to hit—analytics is useless without them. It's not about the number of traffic or fans, it's about having the right fans at the right source of traffic that will convert. Have the plumbing setup correctly before you move forward. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #174, Eric and Neil discuss the two social media metrics that actually matter. These metrics are THE indicators that show whether or not your marketing strategy is working. Tune in to find out what they are and how to improve upon your ratings. Time Stamped Show Notes: 00:27 – Today's topic: Which Social Media Metrics Actually Matter? 00:44 – First metric is the engagement rate—the number of reach of your post divided by those who shared, commented, or liked your post 1:03 – Engagement rate is how effective your post is in social media 1:15 – You can check the engagement rate in Facebook insights or to some extent, in Youtube 1:38 – Neil shares that in social media, the more people are engaged, the more likely they will buy 1:40 – Engagement is not about the number of fans, but how they respond to your posts 1:53 – For example, HubSpot's fan page in Facebook has over a million fans but they are not engaged 2:15 – Another tracking metric is the ROI 2:22 – Social media marketing costs Eric 100,000/month, but he makes more than that from social media marketing 2:31 – Funding campaigns in social media marketing for ROI can really be profitable 2:40 – For people struggling with the engagement rate portion, they should look up Avinash Kaushik 3:07 – Avinash has posts about the engagement rate and how to measure it 3:26 – Neil also likes ROI as a metric—their Pinterest conversion rate is 2.31% and potential customers are staying longer 4:03 – Social media marketing metrics is different in different times of your business 4:35 – Set a target growth rate week over week, then adjust targets quarterly 4:54 – You may not be able to maintain that growth rate, but it can be a good measuring stick for you 5:14 – Engagement and ROI are the two main metrics 5:18 – That's it for today's episode 3 Key Points: The two main metrics to focus on in social media is the engagement rate and ROI. Social media marketing can really be profitable, as long you do it right. Set your own growth rate and work to achieve it—adjust the rate as your business changes over time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #174, Eric and Neil discuss the two social media metrics that actually matter. These metrics are THE indicators that show whether or not your marketing strategy is working. Tune in to find out what they are and how to improve upon your ratings. Time Stamped Show Notes: 00:27 – Today’s topic: Which Social Media Metrics Actually Matter? 00:44 – First metric is the engagement rate—the number of reach of your post divided by those who shared, commented, or liked your post 1:03 – Engagement rate is how effective your post is in social media 1:15 – You can check the engagement rate in Facebook insights or to some extent, in Youtube 1:38 – Neil shares that in social media, the more people are engaged, the more likely they will buy 1:40 – Engagement is not about the number of fans, but how they respond to your posts 1:53 – For example, HubSpot’s fan page in Facebook has over a million fans but they are not engaged 2:15 – Another tracking metric is the ROI 2:22 – Social media marketing costs Eric 100,000/month, but he makes more than that from social media marketing 2:31 – Funding campaigns in social media marketing for ROI can really be profitable 2:40 – For people struggling with the engagement rate portion, they should look up Avinash Kaushik 3:07 – Avinash has posts about the engagement rate and how to measure it 3:26 – Neil also likes ROI as a metric—their Pinterest conversion rate is 2.31% and potential customers are staying longer 4:03 – Social media marketing metrics is different in different times of your business 4:35 – Set a target growth rate week over week, then adjust targets quarterly 4:54 – You may not be able to maintain that growth rate, but it can be a good measuring stick for you 5:14 – Engagement and ROI are the two main metrics 5:18 – That’s it for today’s episode 3 Key Points: The two main metrics to focus on in social media is the engagement rate and ROI. Social media marketing can really be profitable, as long you do it right. Set your own growth rate and work to achieve it—adjust the rate as your business changes over time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Welcome to episode #549 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #549 - Host: Mitch Joel. Let's start this new year off right, shall we? He's back! Google's Digital Marketing Evangelist, bestselling author (Web Analytics - An Hour A Day and Web Analytics 2.0), powerful blogger (Occam's Razor), friend and marketing big brain, Avinash Kaushik. His monthly posts may as well be business books, and his insights into what should really count today for marketing is refreshing. He's got an attitude, he is full of passion, and he has some ideas about what we all need to be thinking about in this day and age. More recently, Avinash also lauched his own, personal, e-newsletter titled, The Marketing-Analytics Intersect (you best sign up for it), and we're back to look at what happened in 2016, what we see coming in 2017 and, what's exciting (but isn't going to happen any time soon) in the world of analytics and marketing. Enjoy the conversation...  Running time: 1:03:49. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Avinash Kaushik. The Marketing-Analytics Intersect. Occam's Razor. Web Analytics - An Hour A Day. Web Analytics 2.0. Follow Avinash on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #549 - Host: Mitch Joel. Tags: advertising advertising podcast analytics audio avinash kaushik big data blog blogging brand branding business blog business book business podcast business thinker data david usher digital marketing digital marketing agency digital marketing blog digital marketing evangelist facebook google itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog Mirum podcast occams razor social media the marketing analytics intersect twitter web analytics web analytics 20 web analytics an hour a day wpp

In many ways, Avinash is the king of "the side hustle": Speaker & Advisor - An established speaker who has consulted for some of the world’s largest brands Entrepreneur - Recently sold the education company he co-founded for a reported $10M Writer - A thought leader in the world of analytics who wrote the best selling book: “Web Analytics: An Hour A Day” as well as building a large following on his blog: Occam’s Razor Googler - Leads a team of 70 story tellers, as Google’s Digital Marketing evangelist I’ve known Avinash for a few years from our time at Google. But in prep for our interview, I realized how little I knew about his personal story.  Who was the real Avinash behind the guy on stage frantically shouting out "THIS SUCKS" to bewildered CEOs? What experiences shaped his outlook and how did he end up in such a unique role at Google? What role did his writing play in shaping where he is today?    He hasn’t shared much of this before so I’m thankful we had a chance to get personal & discuss his incredible journey. From living in a factory as a kid in India, to building a life in the US, becoming a best selling author & thought leader in his space.      Here are five things to listen out for:   (1) Early Years - Growing up poor & living in a factory in India   (2) Starting his career - Moving to Saudi Arabia, the US & why he was attracted to web analytics   (3) Writing & Building An Audience - How he built an audience of 150k monthly readers on his blog, wrote a book & landed a high profile role at Google   (4) Starting From Scratch - If he was starting again, how he would focus his time to build his brand and audience again?    (5) Personal - His fear of being broke, what motivates him & what success means to him personally.    All show notes and details can be found on: www.creatorlab.fm   Time Stamps: Background of how Bilal & Avinash know each other [1m38s] Explaining what his job is to his mum [2m51s] How he got his job at Google [3m44s] Growing up poor in India & living in a factory [5m16s] What he wanted to be when he grew up? [7m38s] Where his work ethic came from [10m31s] Moving to Saudi Arabia & the USA [12m44s] Earning $500/month - still 7x more than he would have made in India [14m16s] What it felt like to be poor [18m10s] How he uses the fear of going broke and losing his job to motivate himself [20m45s] Losing his job again at Silicon Graphics [26m17s] Why it can make sense to take a title & pay cut [28m40] What attracted him to web analytics [29m46s] Taking the plunge to start a company and knowing when it’s the right time to go for it [30m28] Starting a blog and role of personal branding [32m40s] Why he was wrong about people not wanting to pay for a book when they could get it online for free [38m22s] Taking 6months to get to 1000 visitors, now at 150,000 visitors a month [41m15s] Content vs Amplification [43m39s] “If I can listen to 50 podcasts, why should I listen to you” [45m35s] Career limiting moves [51m33s] Owned vs Rented platforms, eg. email vs social [58m39s] Why he gets more engagement from 9.5k email subscribers than 200k twitter followers [1hr47s] Advice for growing an email list [1hr2m14s] What’s motivating him [1hr3m53s] Can you be happy if you always want to stand out? [1hr5m43s] Spending 4 hours a week to learn something new [1hr7m12s] Advice to 18 year old Avinash [1hr8m15s] What success means to him [1hr9m28s] 4 people he mentions: [1hr9m40s] 1) Thomas Baekdal writes about media, analytics, social and broad digital trends: 2) Mitch Joel is a marketing rockstar, his blog illustrates why: 3) Seth Godin’s incisiveness and pithiness, and of course his take on marketing is legendary 4) Kaiser Fung is incredible with big data, advanced math and visualizations Examples of failure [1hr10m38s] What matters most [1hr15m5s] All show notes and other episodes available at: https://www.creatorlab.fm Stay connected: https://www.creatorlab.fm/subscribe https://www.facebook.com/creatorlabfm https://www.instagram.com/creatorlabfm https://www.twitter.com/creatorlabfm   Connect with Bilal: https://www.twitter.com/bzaidi https://www.instagram.com/bzaidi212

Descripcion del programa ¿Cómo podemos darle visibilidad a nuestra página en los buscadores? ¿Funciona la estrategia de link-building? ¿Qué quiere decir Google cuando afirma que “El contenido es el rey”? ¿Qué peso tienen las RRSS en los resultados de búsqueda? ¿Qué puede hacer una pyme cuando empieza? Jose Ramón Saura, consultor y analista SEO, nos desvela algunos de los secretos detrás de esta profesión tan importante como desconocida. ¿Te lo vas a perder? Recomendaciones Preguntas rápidas: José Ramón Saura Quién me ha inspirado: Avinash Kaushik Quién me ha inspirado: Matt Cutts Quién me ha inspirado: Google Analytics Recomiéndanos un recurso: El Blog para Webmasters Recomiéndanos a un invitado: Rand Fishkin ¿Qué tema te gustaría que tratásemos?: Recogida y análisis de KPI’s a nivel analítica web. Contacta con: José Ramón Saura Web Twitter Links del programa Schema.org Asociación Nativos Digitales Recomendaciones de Nacho Moz Blog Moz Bar FOREFATHERS

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Good Morning Onward Nation -- and I hope you are having a rock solid awesome, Wednesday and that you are making consistent and steady progress toward your vital priorities for the week. And how can this be the last week in March already? We will close out the first quarter of 2016 tomorrow and then launch into second quarter strong. And one of the ways we can be sure to end our quarters strong -- and our years right on track -- is to pay very close attention to our vital priorities, our vital functions and our vital metrics. All of which are lessons I learned directly from one of my most influential mentors...Darren Hardy, former publisher of SUCCESS Magazine. “Vitals” are top of the mind awareness for me right now because I just spent 2-½ days in Palm Beach with Darren and 20 other business owners from fast-growth companies where we focused on getting to that next level -- and vital metrics plays a critical role. An amazing -- yet mentally exhausting experience! And no joke, Onward Nation, within the first 30-minutes of meeting this elite group, I wrote in the upper left corner of the first page in my notebook, “I am the dumbest person in the room -- this is definitely the right group for me.” Why? Because you need to be in a group that challenges you. That doesn’t let you get by with the status quo -- or zero growth. We all need to be pushed and put under pressure -- because that is where the growth is. And that is what Darren has always done for me when we spend time together -- he pushes me. So during this solocast, I am going to share the story about how I first met Darren and then take you through vital priorities, vital functions, and vital metrics and then we will wrap up with a 33 question quiz -- or assessment -- you can use to evaluate the vitals in your business to determine your readiness to move onward to that next level. Deal? Okay, let’s dive in. Darren Hardy, former publisher and founding editor of SUCCESS Magazine has been one of the most influential mentors in my business and life. I met Darren when I was invited to attend one of his original High-Performance Forums at Torrey Pines in La Jolla, California. I was one of 23 CEOs of fast-growth companies invited to spend two and a half days with Darren and the other CEOs. We spent the time together working through the latest in sales and marketing strategies with some intense masterminding. Gulp. To say I was nervous would be an understatement. The imposter syndrome attempted to stop me from completing the application, booking my travel, from getting on the plane, checking into my hotel room, and actually making it to the conference room the next day. The room Darren booked for our sessions overlooked the majestic Torrey Pines golf course, which has played host to the US Open and other prestigious events. I felt grossly out of my league. I later learned from Darren that all of the signs of trepidation I was feeling were not reasons to turn and run – but instead – were indicators I was doing the right thing. Success would follow if I had the courage to push through the resistance. Steve Rodgers, the former CEO of Prudential Real Estate, shared this brilliant statement with me during our Onward Nation interview, “Resistance is part of the chemistry of success.” Steve went on to tell me that the amount of resistance one feels regarding a particular course of action, product rollout, new hire, or the internal debate whether their company should launch a new marketing strategy, is a direct reflection of the amount of payoff at the end of the tunnel. Being there to meet Darren and the other CEOs was exactly the right place for me to be. In fact, Darren even boldly said to us within the first several minutes, that there was no more valuable place on the planet any of us could be then with that group for the next several days as it relates to growing our businesses. Spot on. I began to get my sea legs under me after the first morning and lunch. My confidence began to build when I learned that others in the room were struggling with the same constraints and challenges facing my business. Wait...What? These business rock stars were people, too? By dinner that evening – I was feeling like I deserved to be there. By the time the weekend was over, Darren had accepted my invitation to speak at an upcoming live event Predictive ROI was hosting. Darren and I also worked out an agreement for him to join our board of advisors for 12-months where he would personally mentor me on growing our business and new directions we ought to consider. It was the most intense 12-months of my business career. However, it was exactly what I needed to learn despite the process being challenging and sometimes painful. A great mentor pushes even when the last thing you want is to be pushed. At Darren’s forum is where I met Don Yaeger, 9-time New York Times bestselling author, owner of three companies, outstanding man of faith, devoted husband, and one of the most rock star fathers I have seen in action. Don and I became accountability partners following that weekend and agreed to call each other every Friday morning at 7:30 a.m. to report our Wins, Losses, AH-HAs, and Fixes. We have maintained that weekly accountability for nearly four years and Don has become one of my best friends and trusted advisors. Don is also writing the Foreword to the book I am currently working on. The imposter syndrome tried to cheat me out of this relationship, too. Darren used a portion of the forum to teach all of us about the importance of our “Success Vitals.” What were they? How to measure them? How to assess our current business health? The lessons I learned were so impactful and have added so much value into Predictive ROI and our ability to generate revenue from Onward Nation that I wanted to devote this solocast to sharing the most relevant insights. My hope for you is that this solocast will help bring into focus what I often refer to as the Vital Metrics controlling the growth of a business. I learned the Vital Metrics principle directly from Darren. Our “vitals” represent a snapshot and oftentimes a visualization regarding the overall health of your business at any given moment. The metaphor Darren used when teaching this lesson to me was, “Stephen, think about if you went to the emergency room because you had a severe leg injury from a car accident. Would the medical team in the ER start your treatment by taking care of your leg? Or, would they first check your vitals – your pulse, check your breathing, check your eyes for trauma, check your abdomen for internal bleeding, and so on?” A medical team knows the importance of completing an immediate diagnostic of a patient’s vital signs to ensure some underlying life-threatening trauma has not taken place before they address what seems to be the injury affecting a patient. Otherwise, the team could direct their attention to setting a cast on my leg and then I die because of a punctured lung. My wounded lung likely would have been found by checking my breathing during those critically important first few seconds. I will review our comprehensive Evaluation of Predictive Success Metrics (EPSM) as a tool for you to complete later in today’s solocast. Your score will give you a snapshot view of the sales and marketing vitals in your business. Why is your score within the EPSM important? This evaluation will help you diagnose any critical areas that may need attending to before an inflow of new leads and sales opportunities flow into your business. In addition, your result outcomes / score may indicate several corrective actions that need to be addressed so your marketing strategy has the highest probability of success. The corrective actions are also important because increasing the flow of leads and sales into an inefficient, ineffective, or absent system within your business is a recipe that could spell disaster. More companies go out of business from indigestion from too much opportunity than from starvation from the lack of opportunity. Having the right systems in place at the outset is essential to your long success. Let’s first begin with several definitions to make sure we get the terminology right. We will focus on: Vital Priorities, Vital Functions, and Vital Metrics. I will show you how to identify the five or six most relevant Vital Metrics you need to pay close attention to in order to ensure your overall sales and marketing strategies are turning your business into what I like to call a “Sales Generating Machine”. The first term we need to define it Vital Priorities. What are they and why they are…vital? Let’s think of Vital Priorities as your big goals over the next 12-months – and if you didn’t accomplish anything else – the year would have still been a major success because your Vital Priorities were checked off the list. Conversely, the rest of the year would not have mattered if you didn’t accomplish these vital few. That is the importance of Vital Priorities. What are the Vital Priorities in your business right now? Then there are the Vital Functions. These are the skills – the processes – the talents you possess that make you the best person inside your company at a certain set of tasks and projects. Vital Functions are the tasks you cannot delegate – you cannot hire out. Not only because you are so good at them – but because you drive the growth of your business by being the one who performs the Functions. For minister Joel Osteen, his singular Vital Function is delivering the 27-minute sermon on Sunday at Lakewood Church in Houston, Texas. He used to try and manage the lights, the audio, the editing, and the myriad of other details that went along with producing a high-quality broadcast. But then he realized, the growth of their ministry was driven by one single metric. Was he excellent on Sunday? And if yes, they would grow. He delegated the rest of the tasks because they were not his Vital Function. He now invests four days of his week in focusing on his one Vital Function. Can he delegate the sermon to someone one? No, it's a vitally important function – therefore, it remains as Joel’s Vital Function. Take a moment to consider your Vital Functions. What functions are critically important to the success of your business and cannot be delegated away? Resist the temptation to let yourself say things like bookkeeping, answering the phone, emailing customers, preparing proposals, and a variety of other functions. Are all of those important? Yes. Are they vital? Yes. Can they be delegated? Yes! Dig deeper.
 What are you world-class at – or could become world-class at if you dedicated the right amount of focus – and if you achieved world-class proficiency – would move the business along a completely different trajectory? The answers are your Vital Functions. Then there are the Vital Metrics. These metrics are how you will quantifiably measure your success toward accomplishing your Vital Priorities. Before I share the Vital Metrics with you – let me try to preempt a question that tends to hook business owners and prevent them from moving forward. Oftentimes a business owner will say to me, “Stephen, this sounds great but I have people on my team who are in charge of these metrics. Why do I need to care about these? I don’t want to learn this stuff and I certainly don’t want this to become my Vital Function.” Excellent question and here’s what I want you to consider. You don’t need to be the one who pulls the levers or turns the knobs – these metrics do not need to become your Vital Functions – but if you don’t pay attention to them or care about them, no one else will, at least not as closely as you would. I asked Avinash Kaushik, digital marketing evangelist for Google the same question, and his answer was, “Stephen, it’s because if you care about it — and you understand it — then you will be rich. But if you just dump it on someone else’s lap, then you will be poor. That should be incentive enough.” Well, said Avinash. In my opinion, there are six Vital Metrics you need to consistently monitor as it relates to the result outcomes of your marketing strategy. And they are: Change (increase / decrease) in unique website visitors to your website Change (increase / decrease) in conversion rate of unique website visitors into email optins (list building to be used to increase size of your audience) Change (increase / decrease) in conversion rate of email optins into leads Change (increase / decrease) in conversion rate of leads into proposals Change (increase / decrease) in conversion rate of proposals into sales Total revenue for your business Are you currently tracking and monitoring vital metrics similar to these in your business? If you are, WELL DONE! You and your business may already be a superstar at growing revenue from your marketing strategy. But if you’re not already paying attention to these vital metrics, the quiz or assessment I am about to share with you will help guide you through making the necessary adjustments so you can put precise checklists and ROI Scorecards into place to ensure a regular rhythm of evaluation. Are you ready to take your evaluation of your vitals even deeper? Here’s what I like to call our Evaluation of Predictive Success Metrics (EPSM) as a tool to provide a snapshot view of the sales and marketing “vitals” in any business. This evaluation will help diagnose any critical areas that may need attending to before an inflow of new leads and sales opportunities flow into your business. Just answer the questions and then tally your score at the end. I am going to review all 33 questions with you now -- and -- if you visit the show notes for this episode -- you will find them all listed as well.     So tally up your score. How did you do? If you scored between 33 - 50 points...ugh. But no problem -- this quiz will be a great guide for you. If you scored between 51 - 75...congratulations...solid foundation...and the sky’s the limit. If you scored between 76 - 85...You feel that? It’s Momentum -- and it feels awesome! And if you scored 86 - 99...rock solid awesome...you better send me an email because I want to interview you on Onward Nation! WOW! So with that...I want to thank you again for taking the time to be here with me today. It is an honor to have you here -- thank you for tuning in -- I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine. However our daily podcast fits into your daily routine -- I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners. And please continue to let me know what you think of Onward Nation...good or bad...I always want your feedback. My direct email address is stephen@onwardnation.com -- and yes -- that is my actual Inbox. No fancy filters or filing system and I read and reply to every single email. So please let me know how you think we are doing. I look forward to hearing from you. We will be back tomorrow with an incredible interview with Heather Ann Havenwood -- and she shares an inspirational story of how she got back to building again after overcoming several very significant challenges in her way. You will not want to miss this discussion, Onward Nation! Until then, onward with gusto! You can also find us here: ----- OnwardNation.com -----

Welcome to episode #503 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #503 - Host: Mitch Joel. He's back! Google's Digital Marketing Evangelist, bestselling author (Web Analytics - An Hour A Day and Web Analytics 2.0), powerful blogger (Occam's Razor), friend and marketing big brain, Avinash Kaushik. His monthly posts may as well be business books, and his insights into what should really count today for marketing is refreshing. He's got an attitude, he is full of passion, and he has some ideas about what we all need to be thinking about in this day and age. More recently, Avinash also lauched his own, personal, e-newsletter titled, The Marketing-Analytics Intersect (you best sign up for it), and we're back to debate the entire marketing landscape. Enjoy the conversation...  Running time: 54:37. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Avinash Kaushik. Occam's Razor. See. Think. Do. Care. Digital marketing ladders. Activate Tech and Media Outlook 2016 presentation. DigiDay - Gatorade's Super Bowl Snapchat filter got 160 million impressions. The Marketing-Analytics Intersect. Web Analytics - An Hour A Day. Web Analytics 2.0. Follow Avinash on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #503 - Host: Mitch Joel. Tags: activate tech and media outlook 2016 advertising podcast audio avinash kaushik blog blogging brand business blog business book business podcast david usher digiday digital marketing digital marketing agency digital marketing blog facebook gatorade google itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog occurs razor see think do care snapchat super bowl the marketing analytics intersect twitter web analytics web analytics 20 web analytics an hour a day wpp

With projects like Google Loon, universal access to internet is becoming a matter of when - not if. In this brief discussion, we discuss the impact that universal connectivity will have on nonprofits and what web analytics will look like in this landscape. Avinash Kaushik, the Digital Marketing Evangelist for Google, co-Founder of Market Motive Inc and author of best selling analytics books. Avinash shares his thoughts on how nonprofits will be able to move from a transient to a persistent connection with donors and how new opportunities will open up for under developed countries. 

Hostem prvního dílu není nikdo menší než Jindřich Fáborský, zakladatel a ředitel Marketing Festivalu. A taky čerstvý magazínem Fobres oceněná osobnost 30 pod 30. Člověk, který z nuly a čisté vášně uspořádal největší – a podle mnohých obsahově nejkvalitněší – online marketingovou konferenci v České republice. V dnešním dílu se dozvíte, jak se to Jindorvi povedlo. Jak bez kontaktů, zkušeností a peněz vyprodal 1 000 vstupenek na konferenci, o které nikdo nikdy neslyšel. A navíc v Brně. Kdo kdy slyšel o něm? A nejenže ji vyprodal už tři roky po sobě, ale přivedl na ni taková jména jako Avinash Kaushik, Marty Neumeier, Neil Pattel, Larry Kim a další skvělé řečníky. Jindra byl v rozhovoru velice velice otevřený. Uslyšíte story o ostravských směnkách, které zajistily financování prvního Festivalu. Dozvíte se, kolik milionů stojí takoví světoví řečníci, jaký obrat měly všechny tři ročníky Marketing Festivalu. Jak si Jidra dělal celostětový výzkum o tom, jak konferenci poskládat a proč považuje většinu konferencí za podvod – nebo jeho slovy ojeb – na účastníky. Kromě Marketing Festivalu se probírají i jiná témata: nedávno se Jindra rozhodl pozvednou úroveň konferencí na světovém poli. V listopadu vyrazil na steč do Londýna a oznámil konání ambicizoní konfery s názvem PPC Tribe, která měla přinést poprvé na prkna řečníky, kteří běžně pracují s miliardou klíčových slov. Kupříkladu. Tentokrát si Jinda ukrojil poměrně velký krajíc a v prosinci musel celou akci zrušit. I o svém failu a ztrátě milionu a půl korun hovoří velmi otevřeně. Bavíme se ale o mnoha dalších věcech. Takž uslyšíte například tři konkrétní techniky, jakými Jindra získává řečníky, kteří jsou nejlepší ve svém oboru, ale nikdo je nezná a nikdy ještě na žádné konferenci nemluvili. Dále třeba které české marketingové osobnosti Jindra uznává a doporučuje sledovat. Proč by měl marketing být koncesovaná živnost. Jak využívat osobní brand pro spouštění dalších a dalších úspěšných projektů a produktů. Nebo jestli je lepší po večerech psát na blog nebo pařit Counter Strike.  Odkaz na sdílitelnou stránku na webu: www.pavelsima.cz/faborsky.

Data data everywhere, but not a drop to analyze. Avinash Kaushik, the Digital Marketing Evangelist for Google and author of best selling analytics books shares his thoughts on the difficult process of turning data into insights. How can we tell stories with our data and what is the role of a data analyst in a nonprofit? Avinash shares great frameworks for how to approach the MASSIVE problem of leveraging data in an organization. See all of the Avinash podcast show notes. 

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.   Good Morning Onward Nation – I am so excited for today’s solocast! I’m excited because we are going to continue the momentum we have been building over the last several solocasts where we have begun to uncover what I call the Money Draining Mistakes. These are the mistakes that we all make – yes, everyone one of us from time to time – have made these mistakes in our business – and the net result is that cash has been literally sucked right out of our companies. Very expensive. And yes, I know that sounds a bit overly dramatic but when I share today’s Money Draining Mistake with you – by the end of this episode – my hope for you is that you will see why I consider this one – this mistake – to be one of the most expensive.   It is a silent killer for most businesses. But before we jump into this one – I want to go back to the two biggest challenges that are preventing you from moving your business onward to that next level because those challenges – those barriers to your success have nothing to do the business climate, the economy, the skill level of your employees, the location of your business, your pricing strategy, your current customer base, the size of your marketing budget, the quality of your products, your distribution channels, or the myriad of other reasons we are given today by the media and government as to why businesses fail at such a staggering rate in this country. The obstacles in your way have nothing to do with any of those things.   Your two biggest obstacles are the Fear of Poverty and the Fear of Criticism. I am not going to dissect both of these Fears here – instead, I encourage you to go back and re-listen to episode 65 to understand both fears more deeply – but what I will say is that the Fear of Criticism will directly impact your ability to stay plugged in to this episode and push forward to really want to master the recipe that I share with you during our time together this morning. I guarantee you...if you are like most business owners…as soon as I say the words “Bounce Rate” as part of today’s recipe – you will begin to tune out and lose interest. Or, as I share “data points”...as I discuss things like the “psychology of your customer”, or need to create “clear calls-to-action.” It will be real easy for you to say something like, “I have someone on my team who does that, Stephen...I don’t have to know it.” Why do I think you will say or at least think that? Because you – me – we are all afraid of the unknown. We are uncertain – we are afraid we might fail to understand the concept – the lesson. And so the best way for us to defend against that fear – to protect ourselves – is for us to say, “Oh Stephen, I don’t need to know that because someone on my team gets it...they have it down. I’m all set.” Do they? Do they really? And if you don’t understand it – how can you possibly hope to measure their success in it? Discounting the potential knowledge without really understanding the value of the knowledge is sort of like when we were all back in high school and it came time for Algebra or Biology class – or insert the name of your scary class here – and we tried to convince ourselves that we would never need to have access to that knowledge in our lifetime. Somehow we felt prepared to make that decision at 16 or 17 years old. And yet, if you were to sit down with someone like Mark Cuban, one of the acclaimed investors from Shark Tank and ask him what he wishes he would have done a better job of learning along the way…he readily admits…that he would have done a better job studying those things that he quickly discounted – that he told himself he would never need – and now he wishes he had mastered those skills early on…things like Algebra, Biology, and so forth. So this episode – episode 89 – you need to know that I am likely going to push you...to push your Fear of Criticism. But in full transparency – I think that is part of my job to help you grow – to help you become more certain – to help you reach that next level. And as my drill instructor said to me once – well, he actually shouted it to me one morning – I think he just wanted to be sure I heard him and never forgot the message – he stood over top of me as I was doing sit ups during PT one morning in basic training…it was June of 1990 at Lackland Air Force Base in San Antonio, Texas...5:00 in the morning and it was already about 90 degrees – how was that even possible – and as I was doing each repetition – St. Hodge looked down at me and yelled, “Airman Woessner, you are required to perform 25 repetitions of this exercise. HOWEVER...you are encouraged to do more.” He set the standard of excellent for me that morning. The standard was not the bare minimum of doing what was required – knowing what you had to know – or doing the least possible with as little effort as necessary. No, the standard was more – a lot more – and undefined – my standard – my bar was to do the most repetitions that I could possibly do – my personal best – to pursue excellence – and I never forgot the message – and now I pass it on to you. So to get that next level – you need to learn things you didn’t think you needed to learn – to master skills that someone on your team may also know – and to execute and implement with a standard of excellence – not the bare minimum. You Onward Nation are not average. You Onward Nation have a different standard. You Onward Nation are moving your business to that next level. And you do that by pushing past the Fear of Criticism – the fear of failure – the fear of not thinking you are worthy or smart enough.   Because you are smart enough – you can absolute master this...and this...Onward Nation...is Money Draining Mistake #3...High Bounce Rate. Are you ready to move onward with gusto? Let’s start this off with a scenario that happens every day within a typical business… Someone visits the website’s home page, a product page, or perhaps a blog post the business owner wrote. The person quickly scans the page from top to bottom, left to right, and after a second or two, they decide they hate it. They puke in a bucket and then immediately leave. And they continuing searching...except they continue searching SOMEPLACE ELSE. That person “bounced” because he or she was not motivated enough to make one single click within the site. Bounce rate is one of the most powerful metrics we have because it gives us insight into whether or not our customers believe we are delivering the value they want and need. Most un-optimized websites have a bounce rate between 50 to 60 percent (this represents huge opportunity for you if you apply steps 1-2-3 below). In other words, after all of the hard work you put toward building traffic through trade shows, advertising, public relations, email campaigns, content development, social media, and search engine optimization, between 50 and 60 percent of the people you attract will immediately leave without making one single click. And that is why I called this mistake the silent killer way back in my introduction to this episode. Let’s do a quick test. Pause this episode, open your Google Analytics dashboard, and check your bounce rate. If it 30 percent or less, give yourself a pat on the back because that is the target you should strive to reach. But if your bounce rate is above 50 percent, then the rest of this article will provide you with three steps you can apply to drive down bounce rate while converting more of your traffic into leads and sales. Let’s first calculate the dollar value that bounce rate is currently costing you. Say your website attracted 12,539 unique visitors during the past 12-months. And let’s say your website bounce rate is currently right in the middle of the 50 to 60 percent range (54.88 percent to be exact). That means 6,881 site visitors immediately bounced from your website during those 12-months (12,539 x .5488 = 6,881). The remaining 5,659 were the suspects you could attempt to convert into a lead or sale through some form of call-to-action, such as a phone call, visit to your store, etc. Now, let’s say your call-to-action process has been fine-tuned over the years so 4.77 percent of your suspects are converted into leads (between 2 to 4 percent is the global standard). This means 270 leads, phone calls, store visits, etc. were generated during the 12-months (5,659 suspects x .0477 conversion rate = 270). And lastly, let’s assume you have a history of converting 50 percent of your leads, such as inquiries, phone calls, store visits, etc. into sales, and each sale has an average value of $500. The revenue generated via your website should have been approximately $67,500 (270 x .5000 = 135 sales x $500 value = $67,500). Now, let’s lower bounce rate to the target level of 30 percent. I first learned about the 30 percent target from my friend and mentor, Avinash Kaushik, digital marketing evangelist for Google and co-founder of Market Motive. You can learn more about Avinash in episode 40 of Onward Nation. Now only 3,761 of the visitors bounce during the same 12-month time period (12,539 x .3000 = 3,761). You now have 8,778 suspects instead of 5,659. Big difference. Let’s also assume you maintained your 4.77 percent conversion rate into leads and your average order remained at $500. Your 8,778 suspects would convert into 418 leads, and those leads would convert into 209 sales, which would result in $104,500 in revenue (418 x .0477 = 418 x .5000 = 209 x $500 = $104,500). This represents a 54.81 percent increase in sales. Awesome. And the only thing that changed was bounce rate. Here’s the good news...any business owner can apply three simple steps to reduce bounce rate. At the bottom of this today’s Show Notes you will find a mini-class I recorded to provide some additional bounce rate insights. Free video training resource – I hope you find it valuable. So what is the first step?   We – and our business – must be distinctive. Now, distinction is not just about being different. Distinction creates loyal customers who continue coming back to you over and over again. If you want to learn more about distinction – go back to episode 1 and listen to the words of wisdom from Scott McKain, the leading authority on the topic of distinction and its importance in your business. And one of the very best recipes for how to create distinction is one that I learned from Darren Hardy, publisher of SUCCESS Magazine. Darren calls it the X-Y-Z Exercise and there are 3 simple steps.   Step 1: Complete the X-Y-Z Exercise Just answer three questions and blend the answers into a clear and concise statement. Caution: the questions are simple but they are not easy to answer. It will likely take you and your team about 60 to 90-minutes to complete this exercise with excellence. We do X (X equals the products and services your business provides to customers) For Y (Y equals the profile of your typical customer) So that they can Z (Z equals the result outcomes your customers receive from your products or services) Then place your X-Y-Z statement on your website above the fold – meaning – so the visitors to your website do not need to scroll in order to read it. Why above the fold? So your visitors will see it right away and they will know they are in the right place. When that happens, bounce rate goes down.   Step 2: Eliminate Visual Clutter The January-February 2013 issue of the Harvard Business Review reported the results of a study on consumer choice, which confirmed that providing more options did not increase choice. In fact, more options actually decreased choice. So instead of having 15 options on your website, i.e. photos, copy blocks, or calls-to-action, just have three easy-to-understand options and eliminate all the rest. Your customers see a multitude of options as visual clutter and that encourages bounce.   Step 3: Create Clear Calls-to-Action Dr. Flint McGlaughlin, director of Marketing Experiments once said to me, “Clarity always trumps persuasion.” So are you being clear with customers regarding the steps they need to take along the decision-making path? Have a clear and concise path to purchase. That’s all you need. Okay, Onward Nation – that was Money Draining Mistake #3…High Bounce Rate. Now, if you if you are hearing those voices in your head – if you are having thoughts that are even remotely similar to what I described at the beginning of this episode – don’t run -- let those thoughts be your litmus test – they are telling you that you are heading in the right direction. Push forward – don’t stop – don’t let your fear hold you back from breaking through to that next level. And remember, you are the average of the people you spend the most time with…and look who Stacey Alcorn from episode #3 is spending the most time with. She refers to herself as “A billionaire in the making.” And in order for that vision for her life to become a reality – she knows that she needs to spend as much time as possible with other billionaires. Well, I will let you in on a secret she told me during our interview – Stacey didn’t have those connections several years ago. But she DECIDED that was going to change and then she took action to make it happen. I hope that makes sense.     Okay, Onward Nation – I hope this solocast was valuable to you. Please drop me a line and let me know what you thought. You can share your comments at the bottom of the show notes for this episode – or – you can email me anytime at Stephen @ onwardnation.com and yes – that is my actual email address – comes directly to me – no fancy filter, routing, or sorting…comes right to my Inbox. Feel free to use it anytime. Let me know…thumbs up or thumbs down? Drop me a line. I will be back tomorrow with another amazing interview with one of today’s top business owners. Until then…onward with gusto!   Stephen     You can find us at: -----OnwardNation.com------

Good Morning, Onward Nation…Stephen Woessner here. I am going to continue the solocast momentum that was started last week in episode 65 with today’s episode – episode 68. I am pleased to report that last week’s solocast went well – despite making me uncomfortable and really pushing my comfort zone – smiling – so I am going move onward with gusto and record a new solocast once a week so I can really dig deep into a topic or a business issue. I will then share strategies and ideas that we have tested and applied in our companies so you have the same opportunity to apply those recipes into your business. As I prepare for each of these solocasts…I think about you…and what I hope will be the result outcome for you as a result of listening. So here it is – for this episode – my hope for you is that this episode will help bring into focus the 6 Vital Metrics controlling your growth. More specifically…here’s what we will cover during this episode. 1) We are going to define some terminology like Vital Priorities, Vital Functions, and Vital Metrics. 2) I will show you how to identify the 5 or 6 Vital Metrics you need to pay attention to in order to ensure that your sales and marketing strategies are turning your business into what I like to call a “Sales Generating Machine”. 3) And lastly…I want you to give me a “thumbs up” or “thumbs down” on this episode by reaching out to me at stephen at onwardnation.com. So let’s get started. The first term we need to define it Vital Priorities. What are they and why are they relevant? Let’s think of Vital Priorities as your big goals over the next 12-months – and if we didn’t accomplish anything else – the year would have still been a major success. But if you didn’t accomplish these goals, then the rest of the year would not have mattered. That is the incredible importance of Vital Priorities. Then there are Vital Functions and those are the skills – the processes – the talents you possess that make you the best inside your company at certain tasks and projects. We aren’t going to spend time delving into Vital Functions during this solocast but I will likely dedicate a future show specifically to taking Vital Functions deep. Then there are the Vital Metrics and this is how you should quantify and measure your success – your progress toward accomplishing your Vital Priorities. I should also cite the source and give credit where credit it due. The terminology of Vital Priorities, Vital Functions, and Vital Metrics is not my own. It is a process – a strategy – that I learned from one of my influential mentors, Darren Hardy, Publisher of SUCCESS Magazine. Darren and I have spent a lot of one-on-one time together – some of it painful – because learning those lesson that need to be learned can sometimes be a painful experience. Darren has been an incredible mentor. Before I share the Vital Priorities with you – let me proactively answer a question that tends to cloud the minds of business owners. Oftentimes a business owner will say to me, “Stephen, this sounds great but I have people on my team who do this digital marketing stuff. Why do I need to care about this? I don’t want to learn it.” You don’t need to be the one who pulls the levers or turns the knobs, but if you don’t pay attention to the scorecard, no one else will. I asked Avinash Kaushik, digital marketing evangelist for Google the same question, and his answer was, “It's because if you care about it — and you understand it — then you will be rich. But if you just dump it on someone else's lap, then you will be poor. That should be incentive enough." Well, said Avinash. Here are the three Vital Priorities: 1) Acquisition: you need to pay attention to the amount of traffic flow to your digital existence – your website – and the sources of that traffic to ensure the sources are high quality and consist of the right audience. If your site is attracting the wrong traffic from the wrong sources, your lead generation and revenue generation efforts will suffer. 2) Engagement: yes, Facebook Likes, Twitter followers, comments, shares, etc. are all valuable metrics that indicate engagement with your content and online community. But for the “engagement” Vital Priority, what you should be looking for is a reduction in bounce rate, increase in time on site, or other metrics that indicate the behavior of your audience is indicating that you are creating well-prepared prospects. 3) Transaction: this is the ultimate litmus test of success – did you sell something? Were you able to convert site traffic into leads and then those leads into buyers? Did the average conversion value increase, did the number of days to convert someone from a lead into a sale decrease, and did total company revenue increase? If not, then the strategy / recipe needs to be revisited with your team and likely revised. Along with the three Vital Priorities, there are also 6 Vital Metrics. And they are: 1) Change (increase / decrease) in unique website visitors 2) Change (increase / decrease) in conversion rate of unique website visitors into email optins for Flitz 3) Change (increase / decrease) in conversion rate of email optins into buyers 4) Change (increase / decrease) in overall conversion rate of site visits into buyers 5) Change (increase / decrease) in average order value 6) Increase in total company revenue And during the solocast…I also explain the S.M.A.R.T. framework to goal setting and how the lack of baselines and S.M.A.R.T. goals creates one of the most expensive Money Draining Mistakes for an organization. In closing…remember this reality…you are the average of the people you spend the most time with. So you need to spend your time with people you have a common future with – not a common past. And by consistently listening to Onward Nation – you are spending time with today’s top business owners…the people who are crushing it and already at the next level…the people whose recipes and strategies can help you grow your business, make your network more robust, and become more influential. All so you can reach your goals and move your business onward to that next level. I hope that makes sense. Okay, Onward Nation – my hope is this solocast was valuable to you. Please drop me a line and let me know what you thought. Keep the feedback coming. You can reach me directly at stephen at OnwardNation.com and let me know -- thumbs up or thumbs down? Onward with gusto! -- Stephen

Avinash Kaushik is the co-Founder of Market Motive Inc and the Digital Marketing Evangelist for Google. His prior professional experience includes key roles at Intuit, DirecTV, Silicon Graphics in the US & DHL in Saudi Arabia. Through his blog, Occam’s Razor, and his best selling books, Web Analytics: An Hour A Day and Web Analytics 2.0, Avinash has become recognized as an authoritative voice on how marketers, executives teams and industry leaders can leverage data to fundamentally reinvent their digital existence.   Bounce Rate: The percentage of visitors to a particular website who navigate away from the site almost immediately -- (bounce route should be at or below 30 percent). Reduce Bounce Rate: Focus on optimizing your display campaigns through targeting Spend time optimizing your landing pages Understand why consumers come to your site Metrics: Measure your acquisition strategy Measure consumer behavior on the site Measure the outcome of a visit Digital Marketing: Humanise your advertisements -- don’t shout at the consumer -- connect with the most favorable audience (18-24 years) -- build a relationship through their hangout (YouTube) Incentives: Change the incentive structure -- senior leadership has to imagine the endless possibilities -- then create based on the vision How best to connect with Avinash: https://www.linkedin.com/in/akaushik https://twitter.com/avinash http://www.marketmotive.com/ http://predictiveroi.com/avinash-kaushik/  

I've pressed on Avinash for several years to provide his perspective to the B2B space specifically.    What I love about Avinash is his ability to lay-icize complexities for those of us who aren’t wired as mathematicians or mechanical engineers.  We all need great data, but more than that, we need to be able to spot bad research and understand how to work with the often unhealthy data we currently have access to. All the links Avinash mentions in this episode can be found at maureenblandford.com/avinash/  

In this interview, Avinash Kaushik explains the most effective practices for mastering web analytics. He reveals why we should focus on data analysis and not data reporting. He also outlines the importance of using data to make key business decisions.

Chris Goward, the Founder and CEO of Wider Funnel, is one of the world’s leading experts in website and ecommerce conversion rate optimization. His company helps clients like Google, Electronic Arts, Iron Mountain, Magento, BuildDirect.com, and many others lift online results by up to 400% for lead generation, ecommerce, and affiliate companies by using the LIFT Model and the Kaizen Method. Chris has presented on website and ecommerce conversion rate optimization at 100+ events in 30+ cities globally, including conferences like Search Engine Strategies, Search Marketing Expo, European Conversion Summit, and much more. He’s also been invited to speak on behalf of companies such as Google, Magento, Citrix, MarketingProfs, Unbounce and Optimizely. In 2013, Chris authored “You Should Test That!“, his Amazon best-selling book that shows how leading companies are using marketing optimization techniques to dramatically lift their website revenue, and it’s recommended by highly-acclaimed thought leaders like Avinash Kaushik (also a guest on this show), Neil Patel, and executives from Microsoft, Dell, and Google. In this episode Chris talks to us about ecommerce conversion rate optimization for companies looking to go from $1 million to $10 million in revenue. Topics Discussed throughout this interview How Chris developed WiderFunnel.com in 2007 before website and ecommerce conversion rate optimization was a common focus. A high-level view of the 6 conversion factors you must pay attention to, a process called the LIFT Model - (we break down these 6 parts in the interview). The strategic framework for approaching ecommerce conversion rate optimization called the Kaizen Method. Radical site redesign vs Evolutionary site redesign. Best ways to collect qualitative data. Why we need to care about mobile and how to think about it from a ecommerce conversion rate optimization mindset. How to decide between a responsive or dedicated mobile site. Every business should have an ecommerce conversion rate optimization plan. If you don't you’re losing money and profits. The one action Chris suggests you take today to turn more visitors into paying customers.   Links Mentioned WiderFunnel.com ChrisGoward.com Connect with Chris Goward on Twitter LIFT Model Kaizen Method Radical site design vs evolutionary site redesign You Should Test That - Book Mobile presentation on Slide Share   Thank You For Listening & A Simple Request To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher! Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. Cheers, Austin & Chad! Follow on Twitter:   Follow @chadvanags   Follow @a_brawn

Avinash Kaushik is a best selling author of two books on web analytics; Google's digital evangelist; and co-founder of Market Motive, the leading curriculum publisher of online marketing training. He writes regularly on analytics, startups, and business building on his blog Occam's Razor. The way people imagine possibilities in the world is very finite, his job is to work with some of the largest companies on the planet to help them imagine possibilities for commerce, influence, and relationships by leveraging the power of digital and by building new frameworks and ideas for engaging customers. He has won multiple awards for analytics, including Most Influential Industry Contributor from the Web Analytics Association. Avinash speaks at many conferences throughout year including Search Engine Strategies, at major universities like Stanford, and he speaks at huge corporations such as IBM, Toyota, Google, and more. He puts a common sense framework around the often-frenetic world of web analytics and today he's going to help us understand that framework as it pertains to ecommerce. Topics Discussed Throughout This Interview The two things you need to focus when growing your ecommerce company to $10 million plus Optimizing your site for the entire journey; what that means and how to do it Getting started with the Digital Marketing and Measurement Model The difference between between a large and small business and when it comes to data analysis Giving your visitors the Fours Seasons Hotel experience at a fraction of the cost Plus a lot more!   Links and Resources Mentioned Occam's Razor (Avinash's Blog) Digital Marketing and Measurement Model Breakdown (Blog Post by Avinash) Digital Design and User Experience Best Practices: Happiness + Profits (Blog Post by Avinash) Best Web Metrics / KPIs for a Small, Medium or Large Business (Blog Post by Avinash) Market Motive (Avinash's Online Marketing Training Company) Web Analytics 2.0 (Avinash's Most Recent Book on Analytics) Web Analytics an Hour a Day (Avinash's First Book on Analytics) Sample Digital Marketing and Measurement Model with Analysis Even More at EcommerceInfluence.com   Follow on Twitter: Follow @chadvanags Follow @a_brawn   Thank You For Listening & A Simple Request To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher! Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we're very grateful for them. We do read all of the reviews and we'll answer your questions or comments on future episodes. Cheers, Austin & Chad!

Hi, welcome to the online marketing show, this is Joey Bushnell and welcome to the online marketing news. First off, retargeting platform Perfect Audience announced perfect audience connect this week. This is where you can team up with other marketers and cross promote to each other's visitors, not only can you retarget your own website visitors but now you can show ads to the visitors of your partners websites so now you reach new people not just the same ones over and over again. AOL have released a new native ads for mobile unit. It will be exclusively for mobile sites and apps and the ads will be shown on AOL owned properties, places you probably didn't know AOL even owned like techcrunch and the huffington post. If you're into media buying it could be worth testing out. LinkedIn is launching two new partner programs... Sponsored updates partners and content partners. The sponsored updates program is designed to help you reach a your target audience on LinkedIn better and the content partners program aims to help companies find good original content producers to create content for them. Twitter has rolled out a new web profile which is now available to everyone. It has a new best tweet section, a pinned tweet feature and a filtered tweet feature. Your tweets that attracted the most engagement will appear larger than normal. It also has space for a larger profile picture and cover photo. Twitter has also released a new ad unit called website cards. It shows an image, some text, a call to action and a when users click they will land on a page on your website. This is a good thing for us advertisers, it means more real estate to play with, we aren't limited to boring plain text, 140 characters tweets with this kind of ad. And for UK Twitter advertisers, Twitter have improved their Geo Targeting options adding 9 regions in the UK... North West England, Yorkshire and The Humber, East England, West Midlands, South East England, South West England, North East England and the East Midlands. And they have still kept all the old ones too... London, Birmingham, Glasgow, Leeds, Liverpool-Manchester. Pinterest have announced guided search will help mobile app users find what they are looking for faster by adding relevant sub categories to the search results. This is just another reason for us marketers to make sure our pins and boards are all tagged and formatted correctly or they won't be found. Google have added 3 new features for app advertisers. In-app install ads can now target users on the display network based on previous apps they have installed and their usage of those apps. YouTube trueview companion for apps allows advertisers to show a video with a clickable call to action to download their app directly underneath and app deep linking for both search and display networks allows users of an app to open the app up to most relevant page within the app and start using it, a little bit like retargeting for apps. A few weeks back Leadpages announced the launch of their Marketplace and they officially opened the doors this week with their first template available for sale – The affiliate mini site, where you can pitch affiliates to promote for you and give them their links, banners and swipes. Perhaps the biggest online marketing launch coming up in the near future is Donald Wilsons FB ads cracked reloaded, where he teaches how to get cheap clicks on facebook ads, his last launch was a massive success and no doubt this one will be big too. In events... Copyblogger are hosting Authority Intensive in Denver, Colorado on the 7th – 9th of May. Speakers include Seth Godin, Darren Rowse, Brian eisenberg, Joanna Wiebe and many more. Chris Howard is hosting Wake Up Rich Live Weekend in Los Angeles, California on the 9th-11th of May. The business show 2014 is taking place in London, England on the 15th and 16th of May. This one is a massive event, over 250 seminars taking place, speed networking events, the angels den where you can pitch your business idea to angel investors and much more. American sales summit 2014 is being held in Las Vegas, Nevada on the May 15th – 19th. Speakers include loral langemeier, marshall slyver, Kevin Harrington, Daven Michaels, alex mandossian and Raymond aaron. David Neagle is hosting the breaking free live experience in Las Vegas, Nevada on the 15th -18th of May. O2 are holding a workshop called 11 ways to find new customers on LinkedIn. It's in London, England on the 22nd of May. Dov Gordon is holding a live event “one day jumpstart to a consistent flow of clients” in Washington DC on the 29th of May. James Malinchak is holding the Big Money Speaker Bootcamp in Los Angeles, California on the 29th of May to the 1st of June. The vocus marketing and PR conference called Demand success 2014 is being held in Washington DC on June the 5th and 6th. Speakers include Randi Zuckerberg and Avinash Kaushik, Chris Brogan and Laura Ries. Patrick Powers is holding a live workshop in London, England called the Irresistible Pitch on the 14th of June. Affiliate Summit East, New York, 10-12th of August. Huge line up of speakers and even the rapper Juicy J will be performing during the affiliate's ball, the official party of the affiliate summit.

Welcome to episode #370 of Six Pixels Of Separation - The Twist Image Podcast. I spent a few days in Silicon Valley this week. I was invited there to give the keynote address for Haystack Digital Marketing's Digital Summit At Mountain View, which took place at the Googleplex. Since I was in the neighborhood, I had to spend some quality time with a close friend and someone I consider to be one of the smartest minds in marketing today: Avinash Kaushik. Kaushik is the Digital Marketing Evangelist at Google and the bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0. Along with that, he is one of the most powerful marketing bloggers on the planet. His blog, Occam's Razor is a site to behold (intentional spelling). On July 22nd, he published another monster post (close to 4000 words) titled, See-Think-Do: A Content, Marketing, Measurement Business Framework and, once again, it's a blog post worthy of pushing further and deeper into a book. I hope he does just that. In the meantime, here's an in-depth conversation about this new marketing framework. It's an important discussion, so enjoy...   Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #370 - Host: Mitch Joel. Running time: 50:04. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Avinash Kaushik. See-Think-Do: A Content, Marketing, Measurement Business Framework. Occam's Razor. Web Analytics - An Hour A Day. Web Analytics 2.0. Follow Avinash on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #370 - Host: Mitch Joel. Tags: advertising podcast avinash kaushik blog blogging brand business book business framework business podcast content content marketing david usher digital marketing digital marketing evangelist digital summit at mountain view facebook google googleplex haystack digital marketing itunes marketing blogger marketing framework marketing podcast occams razor podcast podcasting see think do silicon valley twitter web analytics web analytics 20 web analytics an hour a day

Welcome to episode #329 of Six Pixels Of Separation - The Twist Image Podcast. It's hard to believe that Avinash Kaushik didn't turn his blog post, Facebook Advertising / Marketing: Best Metrics, ROI, Business Value, into a book. He should have. This one is a whopper. Over 10,000-plus words (and yes, do whatever it takes to make the time read it). What's interesting is that Avinash is the Digital Marketing Evangelist at Google. This doesn't mean that he only evangelizes for Google. He evangelizes about digital marketing. The blog post was so powerful, I was compelled to have him back on the show to talk about Facebook marketing and what the true opportunity is for brands and agencies. The best-selling business book author of Web Analytics - An Hour A Day and Web Analytics 2.0 doesn't disappoint. Take a listen and enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #329 - Host: Mitch Joel. Running time: 57:11. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Avinash Kaushik. Occam's Razor. Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. Google. Web Analytics - An Hour A Day. Web Analytics 2.0. Follow Avinash on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #329 - Host: Mitch Joel. Tags: advertising podcast avinash kaushik blog blogging brand business book david usher digital marketing facebook facebook advertising google itunes marketing marketing blogger marketing podcast online social network podcast podcasting social media web analytics 20 web analytics an hour a day

Welcome to episode #286 of Six Pixels Of Separation - The Twist Image Podcast. It's a New Year... so what does that mean? Well, if you ask Avinash Kaushik (the Digital Marketing Evangelist at Google and author of the best-selling business books, Web Analytics - An Hour A Day and Web Analytics 2.0), us Digital Marketers are going to be doing more... a whole lot more in the coming year(s). As big and fast as Social Media has changed the way that brands engage with consumers, things are going to evolve all that much more as location, mobile and more converge in this massive evolution. There's no doubt that both Avinash and I are bullish on these new opportunities, so you're going hear a lot of excitement and agreement on this episode, but it's also filled with our passion and desire to see our industry change and evolve at a much quicker pace. Please allow me to take this opportunity to wish you and your family a very healthy and Happy New Year. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #286 - Host: Mitch Joel. Running time: 52:56. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: Avinash Kaushik. Blogger at Occam's Razor. Author of Web Analytics - An Hour A Day and Web Analytics 2.0. On top of that, he is also the Digital Marketing Evangelist for Google. Avinash's start-up: Market Motive. You can follow Avinash on Twitter too. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #286 - Host: Mitch Joel. Tags: across the sound advertising avinash kaushik bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing digital marketing evangelist facebook facebook group google hugh mcguire in over your head itunes julien smith librivox managing the gray market motive marketing marketing over coffee media hacks new marketing labs occams razor online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twitter web analytics 20 web analytics an hour a day

Welcome to episode #257 of Six Pixels Of Separation - The Twist Image Podcast. When will the Marketing Dinosaurs die? When will those who hold the keys to marketing power truly start shifting their ways to not only embrace these new Digital Marketing channels, but to use them to unleash the most power form of Marketing that has ever been created? This was the question that Avinash Kaushik and I discussed this passed week while we were both speaking at The Art of Marketing event in Vancouver (which also featured Gary Vaynerchuk, Guy Kawasaki, Bill Taylor and Ron Tite). Avinash - the Digital Marketing Evangelist for Google and bestselling business book author of Web Analytics - An Hour A Day and Web Analytics 2.0 is a regular on this show (and a close friend). His perspectives are always fresh and direct. As usual, he holds no punches. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #257 - Host: Mitch Joel. Running time: 46:35. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature: Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Avinash Kaushik. Recorded live at The Art of Marketing that also featured: Bill Taylor, Gary Vaynerchuk, Guy Kawasaki and Ron Tite. Blogger at: Occam's Razor. Author of: Web Analytics - An Hour A Day and Web Analytics 2.0. On top of that, he is also the Digital Marketing Evangelist for Google. Avinash's start-up: Market Motive. You can follow Avinash on Twitter too. This weeks music? A new surprise from David Usher. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #257 - Host: Mitch Joel. Tags: advertising avinash kaushik bill taylor bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group gary vaynerchuk guy kawasaki hugh mcguire in over your head itunes julien smith librivox managing the gray market motive marketing marketing over coffee media hacks new marketing labs occams razor online social network podcast podcasting pressbooks ron tite six pixels of separation social media 101 social media marketing strategy the art of marketing trust agents twist image web analytics web analytics 20 web analytics an hour a day

Welcome to episode #257 of Six Pixels Of Separation - The Twist Image Podcast. When will the Marketing Dinosaurs die? When will those who hold the keys to marketing power truly start shifting their ways to not only embrace these new Digital Marketing channels, but to use them to unleash the most power form of Marketing that has ever been created? This was the question that Avinash Kaushik and I discussed this passed week while we were both speaking at The Art of Marketing event in Vancouver (which also featured Gary Vaynerchuk, Guy Kawasaki, Bill Taylor and Ron Tite). Avinash - the Digital Marketing Evangelist for Google and bestselling business book author of Web Analytics - An Hour A Day and Web Analytics 2.0 is a regular on this show (and a close friend). His perspectives are always fresh and direct. As usual, he holds no punches. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #257 - Host: Mitch Joel. Running time: 46:35. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Avinash Kaushik. Recorded live at The Art of Marketing that also featured: Bill Taylor, Gary Vaynerchuk, Guy Kawasaki and Ron Tite. Blogger at: Occam's Razor. Author of: Web Analytics - An Hour A Day and Web Analytics 2.0. On top of that, he is also the Digital Marketing Evangelist for Google. Avinash's start-up: Market Motive. You can follow Avinash on Twitter too. This weeks music? A new surprise from David Usher. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #257 - Host: Mitch Joel. Tags: advertising avinash kaushik bill taylor bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group gary vaynerchuk guy kawasaki hugh mcguire in over your head itunes julien smith librivox managing the gray market motive marketing marketing over coffee media hacks new marketing labs occams razor online social network podcast podcasting pressbooks ron tite six pixels of separation social media 101 social media marketing strategy the art of marketing trust agents twist image web analytics web analytics 20 web analytics an hour a day

DM004 Digital Ministry with Avinash Kaushik on web analytics, search engine optimization (SEO) and getting visitors to your website. Recorded live on December 9, 2010. Produced by aNunsLife.org ministry. Be inspired by technology, technique, and theology. Click PLAY below or right-click here to download the MP3. Subscribe to A Nun's Life Podcasts: Guest: Avinash Kaushik Avinash [...]

Welcome to episode #210 of Six Pixels Of Separation - The Twist Image Podcast. Avinash Kaushik (Analytics Evangelist at Google and the author of the best-selling business books, Web Analytics - An Hour A Day and Web Analytics 2.0) reached out to me about an idea for an episode of the Six Pixels of Separation podcast. Kaushik wanted to have a candid conversation not about what we've done right in business and in Social Media, but what we got wrong and what we learned from it. It's powerful to reflect on your mistakes and the outcomes, and it was also a fascinating conversation about Marketing, leadership, management, maturity, Social Media and every other nook and cranny we've both played in (and got ours knees scraped along the way). Feel free to add your mistakes below. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #210 - Host: Mitch Joel. Running time: 53:52. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #33 of Media Hacks will happen some time soon and it will feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Digital Dads. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. A candid conversation with Avinash Kaushik about making mistakes (and what we have learned). Follow Avinash on Twitter. Analytics Evangelist at Google. Blogger at Occam's Razor. Author of Web Analytics - An Hour A Day and Web Analytics 2.0. Market Motive. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #210 - Host: Mitch Joel. Tags: advertising avinash kaushik bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group google hugh mcguire in over your head itunes julien smith librivox managing the gray market motive marketing marketing over coffee media hacks new marketing labs occams razor online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image web analytics web analytics 20 web analytics an hour a day

Welcome to episode #189 of Six Pixels Of Separation - The Twist Image Podcast. Seth Godin wrote a seminal book called, All Marketers Are Liars. Avinash Kaushik tells us about how marketing connects and how to measure it in such a practical and real way, that some Marketers can't stand the honesty that comes out of his mouth. Maybe Kaushik should write a book called, Some Marketers Hate Avinash Kaushik? Along with being the Analytics Evangelist for Google (and Blogger over at Occam's Razor), Kaushik is also the best-selling author of two books, Web Analytics - An Hour A Day and Web Analytics 2.0. He's been a guest on this show on multiple occasions, and he never disappoints. Once again, Kaushik delivers. This episode is chock full of sound bites that will change the way you look at the Web and Marketing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #189 - Host: Mitch Joel. Running time: 49:02. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #25 of Media Hacks is coming soon and it features:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee.   Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Avinash Kaushik. Blogger at: Occam's Razor. Author of: Web Analytics - An Hour A Day and Web Analytics 2.0. On top of that, he is also the Analytics Evangelist for Google. Avinash's start-up: Market Motive. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #189 - Host: Mitch Joel. Tags: advertising analytics evangelist avinash kaushik bite size edits blog blogging book oven campfire cast of dads cc chapman chris brogan christopher s penn david usher digital marketing facebook facebook group financial aid podcast google hugh mcguire in over your head itunes julien smith librivox managing the gray market motive marketing marketing over coffee media hacks new marketing labs occams razor online social network podcast podcasting six pixels of separation social media marketing trust agents twist image twitter web 20 web analytics web analytics 20 web analytics an hour a day

Welcome to episode #168 of Six Pixels Of Separation - The Twist Image Podcast. I had a very unique opportunity this past week. I was invited to give a speech at the first-ever National Sales Conference for Google. With nearly 3000 people in attendance, I was the only non-Google employee speaker. One of the Google employee speakers was Avinash Kaushik - their Analytics Evangelist, Blogger at Occam's Razor and the author of the best-selling business book, Web Analytics - An Hour A Day. He has a very special announcement about his recently completed second book and - as always - makes all of us a lot more passionate about the Web. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #168 - Host: Mitch Joel. Running time: 25:09. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available for pre-order. Media Hacks #16 will be out next week featuring:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Advance Guard. Hugh McGuire - LibriVox - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents (a little late, but present). In conversation with Avinash Kaushik. Live from the first-ever National Sales Conference for Google in San Francisco. Author of Web Analytics - An Hour A Day. Blogger at Occam's Razor. By day: Analytics Evangelist at Google. Avinash gets "passionate" in this book, not "angry." Big announcement: Avinash has a new book coming out and it's called, Web Analytics 2.0. Music: David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #168 - Host: Mitch Joel. Tags: advance guard advertising analytics evangelist avinash kaushik blog blogging book oven cc chapman chris brogan christopher s penn david usher digital marketing facebook facebook group financial aid podcast google hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs occams razor online social network podcast podcasting san francisco six pixels of separation social media marketing trust agents twist image twitter web 20 web analytics web analytics 20 web analytics an hour a day

In this month's podcast we were lucky enough to have the pleasure of interviewing one of the world's most respected web analytics gurus Avinash See acast.com/privacy for privacy and opt-out information.

Web Analytics for More Effective Online Marketing with Avinash Kaushik, the author of Web Analytics and one of the world's foremost speakers in web analytics.

Welcome to episode #152 of Six Pixels Of Separation - The Twist Image Podcast. This could well be one of the most energized conversations about Digital Marketing I've had in ages. Avinash Kaushik (Analytics Evangelist, Google) and I were both in Orland for the Aquent CRE8 Summit this past week. We had our own little Social Media Breakfast and this is the result. Imagine, all of this and they didn't even have Red Bull for Avinash. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #152 - Host: Mitch Joel. Running time: 35:28. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Orlando. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. BookCamp Toronto - June 6th, 2009 - MaRS Discovery District. The Road to Six Pixels of Separation - The Book - coming soon. Media Hacks - new episode coming soon featuring:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Advance Guard. Hugh McGuire - LibriVox - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Avinash Kaushik Analytics Evangelist at Google. Author of Web Analytics - An Hour A Day. Blogger at Occam's Razor. Music: The Shakes - 'Liberty Jones'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #152 - Host: Mitch Joel. Tags: advance guard advertising analytics evangelist avinash kaushik blog blogging book oven bookcamp bookcamp toronto cc chapman chris brogan christopher s penn digital marketing facebook facebook group financial aid podcast hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee mars discovery district media hacks new marketing labs occams razor online social network podcast podcasting six pixels of separation social media marketing the shakes trust agents twist image twitter web 20 web analytics web analytics an hour a day

Stop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast – I guarantee you will learn something from this podcast. Sometimes you meet someone so passionate about something that it’s contagious and if you listen closely you can hear me firing off emails to my team in the background about what I am hearing and learning on this podcast. I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web. We also took some live Twitter questions as we were doing the podcast. But stop reading this and start listening to Avinash – its 25 minutes long but positively electric! Secrets of Web Analytics – a podcast with Avinash Kaushik About Avinash Avinash Kaushik is the author of the recently published book Web Analytics: An Hour A Day. 100% of Avinash’s proceeds from his book are donated to two charities: Doctors Without Borders, The Smile Train. Avinash is also the Analytics Evangelist for Google and a co-founder of Market Motive. As a thought leader Avinash puts a common sense framework around the often frenetic world of web research and analytics, and combines that with this philosophy that investing in talented Analysts is the key to long term success. He is also a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data. He is a frequent speaker at industry conferences in the US and Europe, such as eMetrics, Ad-Tech, iCitizen, and SES. You’ll find Avinash’s web analytics blog, Occam’s Razor. Here are two links to posts about the dashboard (the first one was the one I had promised): The “Action Dashboard” (An Alternative To Crappy Dashboards) Five Rules for High Impact Web Analytics Dashboards

Stop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast – I guarantee you will learn something from this podcast. Sometimes you meet someone so passionate about something that it's contagious and if you listen closely you can hear me firing off emails to my team in the background about what I am hearing and learning on this podcast. I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web. We also took some live Twitter questions as we were doing the podcast. But stop reading this and start listening to Avinash – its 25 minutes long but positively electric! Secrets of Web Analytics – a podcast with Avinash Kaushik About Avinash Avinash Kaushik is the author of the recently published book Web Analytics: An Hour A Day. 100% of Avinash’s proceeds from his book are donated to two charities: Doctors Without Borders, The Smile Train. Avinash is also the Analytics Evangelist for Google and a co-founder of Market Motive. As a thought leader Avinash puts a common sense framework around the often frenetic world of web research and analytics, and combines that with this philosophy that investing in talented Analysts is the key to long term success. He is also a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data. He is a frequent speaker at industry conferences in the US and Europe, such as eMetrics, Ad-Tech, iCitizen, and SES. You’ll find Avinash’s web analytics blog, Occam’s Razor. Here are two links to posts about the dashboard (the first one was the one I had promised): The “Action Dashboard” (An Alternative To Crappy Dashboards) Five Rules for High Impact Web Analytics Dashboards The post Secrets of Web Analytics – a podcast with Avinash Kaushik first appeared on Marketing Darwinism.

Welcome to episode #98 of Six Pixels Of Separation - The Twist Image Podcast. After spending the week at emetrics in Toronto and then a couple of days with Bryan Eisenberg and Avinash Kaushik, I think you'll hear plenty of fodder about the Digital Marketing landscape. There are some great audio comments, a new Greenfields Report and a very cool conversation with Collin Douma from Radical Trust and Social Media Group all about identifying influential Bloggers and how Marketers can better navigate the Social Media landscape.  Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #98 - Host: Mitch Joel. Running time: 50:03. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1360 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #9 featuring Beth Lisick. Beth's new book is: Helping Me Help Myself - One Skeptic, 10 Self-Help Gurus, and a Year on the Brink of the Comfort Zone. emetrics Toronto. iPerceptions - 4Q. Bryan Eisenberg - Call To Action - Waiting For Your Cat To Bark? - Future Now Inc. - GrokDotCom. WebCom Montreal – May 14th, 2008. CMA – Canadian Marketing Association - Digital Marketing Conference. Avinash Kaushik - Web Analytics - An Hour A Day - Occam's Razor - Google. InfoPresse – Web Analytics Day – April 16th. Montreal Geek Dinner with special guest Avinash Kaushik – April 15th. CMA – Canadian Marketing Association – National Convention and Trade Show – May 12th – 14th. Seth Godin. Dan Ariely - Predictably Irrational. W. Mitchell. Penelope Trunk – Brazen Careerist. Shop.org – Online Marketing Workshop – April 7th – 9th – Scottsdale, Arizona. Keeping it Together When Losing Control - How to Create a Customer-Centric Environment in a Web 2.0 World where Customers are in Charge. Web 2.0 University. ACA – Association of Canadian Advertisers – Continuing The Conversation. Joseph Jaffe – Jaffe Juice – Life After The 30-Second Spot – Join The Conversation. Greenfields Report – Bernard Goldbach – Podcasting.ie – InsideView.ie. And as a video: http://qik.com/video/49545. Audio Comment – Neville Hobson – For Immediate Release. Collin Douma responds to last week's audio comment by Robin Browne – DaBizBlog. In Conversation with Collin Douma – Radical Trust – Social Media Group. Six Points of Separation – Six Ways To Create A Better User Experience Online: 1. Keywords. 2. Personas. 3. Scent. 4. Target. 5. Clutter. 6. Participation. Six Pounds of Sound – C.C. Chapman – Advance Guard – Managing The Gray – Accident Hash. Zach Ashton - 'Ocean'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #98 - Host: Mitch Joel. Tags: 4q aca advertising association of canadian advertisers avinash kaushik bernard goldbach beth lisick blog blogging blogroll brazen careerist bryan eisenberg business call to action canadian marketing association cc chapman cma collin douma dabizblog dan ariely digital marketing digital marketing conference facebook for immediate release foreword thinking future now inc geek dinner google greenfields report grokdotcom harpercollins canada influential bloggers infopresse iperceptions itunes jaffe juice joseph jaffe managing the gray marketing montreal motivational books neville hobson occams razor online marketing workshop online social network penelope trunk podcast podcasting radical trust robin browne seth godin shop org six pixels of separation social media group social media marketing twist image w mitchell waiting for your cat to bark web 20 web analytics webcom zack ashton