Podcast appearances and mentions of mark schaefer

New research from Microsoft provides a glimpse of the near-term future of marketing agency life, including AI bosses, agentic employees, and new organizational charts. And, if you're a small agency, this might be your time to shine! Mark Schaefer and Andy Crestodina riff on the implications of te AI-first agency in this new episode of The Marketing Companion.

Brian Piper is an author, speaker, and consultant.  In this episode, returning guest Brian talks about his recent shift into full time consulting, blending his background of content optimization, marketing, and strategy with the opportunities of AI.  We dive deep into building communities and how to be audience-centric, while leveraging AI responsibly to deepen connections.Brian Piper is an author, award-winning international keynote speaker, and consultant. Brian has been optimizing digital content since 1996. He has created online training programs for dozens of companies, including Xerox, L3Harris, IBM, and Volvo, and has spoken at hundreds of conferences and events.Brian has spent the last eight years focusing on data analytics, digital marketing, and content strategy. Since 2021, he has been diving into AI, web3, community building, and the metaverse.Brian wrote Epic Content Marketing for Higher Education and co-authored the second edition of Epic Content Marketing with Joe Pulizzi. He is a contributing author and co-editor of The Most Amazing Marketing Book Ever with Mark Schaefer and a contributing author of The Content Entrepreneur with Joe Pulizzi. Brian was named one of the top higher education marketers to follow in 2023 and 2024.Brian is the host of the AI for U podcast, which focuses on practical AI implementation and use cases in higher education institutions.He is chair of the Marcom AI Committee and a member of the AI Council at the University of Rochester.When he's not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.AI for U - Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ai-for-u/id1761664650?i=1000664646814To learn more, visit:linkedin.com/in/jason-Shupp-18b4619bListen to more episodes on Mission Matters:https://missionmatters.com/author/Jason-Shupp/

In this compelling episode of the Partnering Leadership podcast, Mark Schaefer returns to share fresh, provocative insights from his latest book, Audacious: How Humans Win in an AI Marketing World. A globally respected marketing strategist, bestselling author, and deep observer of technological change, Schaefer brings sharp clarity to a pressing leadership question: what does it take to stay relevant when artificial intelligence makes intelligence itself abundant?Rather than offering a simplistic take on AI, Schaefer challenges leaders to confront a more nuanced truth: AI doesn't just change how we work—it redefines where we create value. In a world where intelligence is cheap and accessible to everyone, he argues, leaders must shift their organizations from knowledge accumulation to human differentiation.The conversation dives into what “out-humaning” AI actually looks like. From designing moments of awe to fostering fearless creativity, Schaefer offers examples and frameworks that push beyond theory. He connects storytelling, community-building, and emotional resonance not just as marketing strategies—but as core leadership capabilities that machines can't replicate.This episode is a must-listen for CEOs, board members, and senior executives grappling with the implications of AI. It's not about resisting the future—it's about recognizing what only humans can do, and leading teams to do it with more clarity, urgency, and creativity than ever before.Actionable TakeawaysYou'll learn why intelligence is no longer a competitive advantage—and what replaces it at the leadership level.Hear how to reframe your organizational structure and decision-making in a world where AI handles most of the “smart work.”Discover what Mark Schaefer means by “out-humaning AI” and why that's now your most important leadership mandate.You'll learn why competence is no longer enough—and how leaders who rely on it alone risk irrelevance.Hear how to use awe, authenticity, and community as strategic tools to build trust and emotional engagement that AI can't touch.You'll learn how to think about brand relevance and personal credibility when your audience knows AI could have written your content.Hear how to identify and overcome the fear that's keeping your organization stuck in mediocrity.You'll learn what makes bold storytelling and immersive experience design the next frontier in business leadership.Hear how to embrace AI as a creative partner without outsourcing your strategic soul.Connect with Mark Schaefer :Website: Businesses GrowSocial Media: Twitter | LinkedInConnect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

If you'd like to use the AI tools I have built for growing my business, apply here:https://www.finolahoward.com/ai-growth-tools Taking the leap from solopreneur to business owner is a huge shift, and often, the biggest challenge is making that first hire. But what if you didn't need to hire a person—at least not yet? AI is changing the game, allowing business owners to delegate tasks, test efficiencies, and free up time without the risks and costs of a traditional hire. In this episode, we explore how AI can act as your first “team member,” helping you grow your business, get back your time, and scale with confidence. If you've been hesitant to take that next step because hiring feels overwhelming, this episode will give you a new perspective on how AI can be your bridge to sustainable business growth. What You'll Learn in This Episode: The mindset shift needed to transition from self-employed to business owner. Why entrepreneurs get stuck in the "sticky bridge" phase and how to break free. How AI tools can handle key business functions, from marketing to customer research. A step-by-step guide to using AI to test delegation before making your first human hire. How AI can enhance—not replace—your unique voice and expertise in business. Resources & Next Steps: Apply for AI Growth Tools Beta Access: If you're ready to explore AI-driven business growth, apply here https://www.finolahoward.com/ai-growth-tools Related Episode: Watch Episode 105 with Mark Schaefer on how AI is reshaping marketing:https://youtu.be/vN-HBSOmRYs?si=mTAUOtqBlz22EhZt Book Recommendation: The E-Myth Revisited by Michael E. Gerber for understanding the common traps of early-stage entrepreneurship. If you're feeling stuck in your business and don't know how to move forward, this episode is for you. AI might just be the game-changing solution you've been looking for! Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/@ThisIsFinolaHoward https://www.twitter.com/FinolaHoward

As AI marches forward with speed and power, new questions emerge about how humans thrive in a world of super intelligence. We already see AI creeping into workflows, organizational charts and even our personal relationships. Mark Schaefer and Paul Roetzer look at a few of these topics as they help us navigate an AI-First World. 

Brainfluence host Roger Dooley sits down with marketing thought leader and bestselling author Mark Schaefer, who returns to the show with insights from his latest book, Audacious. Mark shares his unique approach to writing—how each of his books is inspired by real problems facing marketers—and discusses the existential challenges and opportunities posed by AI-driven marketing. Discover how both brands and individuals can stand out in an age of overwhelming content, why out-humaning AI is the key to survival, and what it means to be “audacious” in a world often dominated by the dull and predictable. From tangible examples, like the unforgettable fiberglass pig in a barbecue joint and Liquid Death's disruptive branding, to innovative uses of AI and QR codes, Mark offers practical strategies for earning attention, regardless of budget. He also tackles the importance of organizational culture, the role of fear in stifling creativity, and the critical connection between personal branding and professional audacity. Whether you're a marketer, entrepreneur, or just hungry for the latest thinking on breaking through the noise, this episode is packed with inspiration and actionable advice you won't want to miss. Audacious on Amazon - https://amzn.to/4k55iqp Connect with Mark:  Website - https://businessesgrow.com/ X - https://x.com/markwschaefer LinkedIn - https://www.linkedin.com/in/markwschaefer Show notes, audio, text, links - https://www.rogerdooley.com/audacious-mark-schaefer/ Connect with Roger: https://www.linkedin.com/in/dooley/  Website: https://www.rogerdooley.com Mark W. Schaefer is a globally recognized keynote speaker, educator, business consultant, and bestselling author of ten books. With over 30 years of experience in global sales, PR, and marketing, he serves as the Executive Director of Schaefer Marketing Solutions and holds faculty positions at Rutgers University and the University of Tennessee. Known for insightful and practical books like Audacious, which addresses navigating the AI world, and KNOWN, considered the world's number one book on personal branding, his work is used as textbooks at over 70 universities and translated into 15 languages. Schaefer's blog {grow} is hailed as one of the top marketing blogs in the world, and he is the founder and co-host of The Marketing Companion, one of the top 10 marketing podcasts. He consults for diverse clients from successful start-ups to global brands. His work often focuses on helping marketers rise above the noise by emphasizing humanity and finding ways to stand out in the digital age and amidst the rise of AI.

Mark Schaefer is a globally recognized marketing futurist, bestselling author of Marketing Rebellion and The Content Code, and host of the top-ranked Marketing Companion podcast. He's also a keynote speaker and trusted strategy consultant to some of the world's leading brands. In this episode, Mark joins the Duct Tape Marketing Podcast to discuss his latest book, Audacious: How Humans Win in an AI Marketing World. He shares powerful insights on why human-centered marketing is the antidote to AI saturation and how bold, creative branding, emotional connection, and shared experiences are reshaping modern marketing strategy. If you're looking to stand out in the age of automation, this episode is your roadmap. Today we discussed: 00:00 Opening 00:09 Introducing Mark Schaefer 00:59 Where Do Humans Fit in an AI Dominated World? 04:09 A World Without Shared Experiences 07:00 How to Out-Human AI 09:44 Embracing Every Day Awe 13:08 How AI is Changing Consumer Behavior 17:25 Story of the Book Cover 19:17 Start with Wrong Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Join Dots Oyebolu as he speaks to Mark Schaefer, Executive Director at Schaefer Marketing Solutions to unpack the profound impact of brand communities in today's marketing landscape. The conversation explores the shift from traditional advertising to emotional connection, the role of purpose in community strategy, and how major brands like Nike and Coca-Cola have embraced communities to drive sustainable growth and advocacy.Key Takeaways:(00:00) Creating customers begins with love, not lead nurturing or manipulation.(01:54) Mark's journey spans corporate leadership, authorship, and global consulting.(06:36) Ad-free streaming limits traditional advertising's effectiveness.(08:26) Social media provides reach, but communities provide depth.(12:19) Purpose must align with customers to build meaningful brand equity.(16:29) Communities are defined by interaction and shared values — not passive audiences.(25:19) Traditional sales funnel thinking clashes with today's empowered customers.(29:14) Micro-influencers are instrumental in authentic brand advocacy within communities.(35:45) Around 70% of brand communities fail because they're created with a sales-first, rather than value-first, mindset.(36:35) Sephora's billion-dollar community investment prioritizes engagement as the leading metric for relevance and future sales.(49:10) Hidden or “invisible” communities on platforms like Discord are growing fast, making traditional social listening obsolete for marketers.Resources Mentioned:Mark Schaeferhttps://www.linkedin.com/in/markwschaefer/Schaefer Marketing Solutionshttps://www.linkedin.com/company/schaefer-marketing-solutions/“Belonging to the Brand” – Mark's latest bookhttps://businessesgrow.com/belonging-to-the-brand/The Marketing Companion podcasthttps://www.youtube.com/playlist?list=PLF06Qwa7RfooyhInNJSqEHns5sm-oRl0MRISE Communityhttps://businessesgrow.com/rise-community/Insightful Links:https://www.thinkific.com/blog/brand-community-examples-and-tips/https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/a-better-way-to-build-a-brand-the-community-flywheelhttps://hbr.org/2009/04/getting-brand-communities-rightThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Best-selling author Mark Schaefer shares how marketers can thrive in AI by leaning into what machines can't replicate: creativity, community, and courage.Drawing from his latest book Audacious, Mark breaks down how to create standout content, build trust through word-of-mouth, and foster shared experiences that make your brand unforgettable. Grab a copy of Audacious by Mark Schaefer here: https://amzn.to/44zPOpOIt's about finding your edge as a human.Conversation points:Why “competence” is the most dangerous place to beThe 3 ways to disrupt your marketing story (without a huge budget)How to create content that feels like art—not just outputWhy word-of-mouth is your most overlooked growth strategyWhat “collective effervescence” means—and how it builds communityHow boldness, personal brand, and belonging keep marketers irreplaceable00:00 - The Power of Word-of-Mouth & Why It's Overlooked00:32 - Why "Boring" Marketing is the Default01:33 - Overcoming Fear & Pushing the Limits in Marketing03:35 - Disruptive Marketing: Standing Out with Small Budgets05:12 - Case Studies: Telling Stories in New Places06:26 - Disrupting the Narrative & Breaking Marketing Taboos07:15 - The Decline of Trust in Brands & The Rise of Word-of-Mouth10:32 - Creating Shared Experiences & Collective Effervescence13:31 - The Loss of Shared Culture & Music as a Metaphor15:39 - How AI is Shaping Content Bubbles (and Business Opportunity)18:04 - Human Connection, Art, and Content in an AI World22:39 - Community, Personal Branding, and Belonging28:43 - Measuring Audacious Marketing & Creating Impact33:13 - Wrap Up: Key Takeaways, Mark's Books, and Where to Connect A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this highly intimate and vulnerable show, Mark Schaefer and Dana Malstaff discuss the times in their lives when they've had to keep a business running through illness, loss, and betrayal. To be human is to suffer and the world doesn't stop for us when the suffering comes. Mark and Dana share how they have kept going even through the hardest moments in their lives. A Marketing Companion episode you won't soon forget.

Send us a textToday I'm sitting down with Mark Schaefer - a true visionary who helps brands break through the noise and connect with their audiences in unforgettable ways. As the author of several bestselling books and a sought-after keynote speaker, Mark has spent decades helping businesses of all sizes craft strategies that stand out, resonate, and drive results.During our conversation, Mark shares insights from his latest book, Audacious: How Humans Win in an AI Marketing World. This isn't just another marketing book—it's a wake-up call for anyone who wants their brand to thrive in today's fast-paced, AI-driven landscape. Mark believes the secret to success isn't trying to outsmart AI; it's learning how to out-human it. And that's exactly what he'll teach us.In this episode, you'll gain practical strategies to take your brand from ordinary to extraordinary. Mark will show us how audacity—boldness, creativity, and fearless storytelling—can transform the way we approach branding. You'll learn how to:Craft compelling narratives that captivate your audience.Choose the right platforms to amplify your message effectively.Become a storyteller who inspires loyalty and advocacy from your customers.Mark also shares jaw-dropping case studies from innovative leaders who've disrupted their industries and built legendary brands. Plus, he'll give actionable tips on how you can infuse audacity into your marketing strategy today—whether you're a solopreneur or leading a global team.If you're ready to elevate your brand and create deeper connections with your audience, this conversation is packed with insights you won't want to miss.BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

"Audacious— How Humans Win in an AI Marketing World" — Insights from Mark Schaefer.

Why Being Real Beats Being Perfect in the Age of AI   This week, I'm joined by one of the most respected voices in marketing today: Mark Schaefer. With 11 bestselling books under his belt, his latest being Audacious: How Humans Win in an AI-Marketing World, Mark has helped shape how some of the world's biggest brands show up and stay human in an increasingly automated world. In this conversation, Mark and I dig into the very real tension between efficiency and authenticity. You'll hear his thoughts on how AI is reshaping the playing field, what marketers need to stop doing immediately, and why staying human is your greatest competitive edge. Mark doesn't shy away from the complexity of this moment. He acknowledges that AI is here, and it's powerful. In our conversation, we discussed how these tools weren't made to replace you. They're here to support you. It's not the technology that creates connection or builds trust—it's you. So don't let the tools become a barrier. Keep showing up as yourself for your clients, your leads, and your business. Whether you're curious, cautious, or already deep into AI tools, this episode will give you some great perspective on how to move forward implementing AI into your marketing without losing your personal touch.    What's In This Episode  Why “audacity” is the word marketers need now  The overlooked human skill that's now your biggest advantage  What marketing leaders must understand to stay relevant  How AI is creeping into human interactions and causing distrust  How to embrace new tools without distancing yourself from your network and your customers   What To Do Next    Visit lisalarter.com/e182 for all resources from this episode.

What does it really take to stand out in today's noisy, ever-changing digital landscape? Mark Schaefer—globally recognized author, keynote speaker, and marketing futurist—joins us to unpack the mindset, strategy, and subtle power moves behind meaningful marketing.In this episode, Mark shares why social media engagement might be overrated, how to push past fear without being loud, and why awe is one of the most underutilized forces in marketing today. If you're a brand builder, creative, or entrepreneur seeking deeper connection with your audience, this conversation is for you.[2:43] Writing his 11th book  [3:50] About Mark Schaefer and his impact on marketing  [6:06] Why today's consumers are evolving fast  [8:53] Taking risks and the first step to get past fear  [9:52] Audacity in branding doesn't have to be loud  [12:24] The power of awe in marketing  [18:05] Why social media engagement is overrated  [27:26] Showing up in unexpected places for your customers  [32:57] Rethinking how you position your productJoin the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

How do we break through the noise in industries that have normalized dull? You're about to embark on a crazy journey of misfit Barbies, back alley tee shirts, and criminal wine as Mark Schaefer and Carla Johnson explore the crisis of imagination in marketing. We all want to do better work ... what is holding us back? Plenty, as it turns out! 

In this episode of Partnering Leadership, Mahan Tavakoli speaks with Mark Schaefer, a renowned bestselling author of popular marketing books. The conversation focuses on Mark Schaefer's latest book, Belonging to the Brand: Why Community is the Last Great Marketing Strategy.During the discussion, Mark Schaefer shares valuable insights on personal branding, courageous leadership, and the power of humility. Emphasizing the significance of community in marketing, he explores how organizations can successfully build and nurture thriving communities. Mark also discusses the shift from traditional advertising to social media and how creating a sense of community among audiences leads to stronger emotional connections.The conversation includes compelling examples of companies effectively engaging their customers through community-building initiatives. Mahan and Mark explore the psychological bonds within a community and how these connections translate to heightened brand loyalty. Discover the leadership insights of the legendary Peter Drucker and how his ability to distill complexity can transform your approach to management.Uncover the power of community in marketing and how it can drive revenue, heal, and create a sense of purpose.Learn from real-life examples of big and small companies that have successfully built communities and generated massive success.Explore the challenges of leading a community while maintaining alignment and discover the breakthrough ideas and innovation that can arise from a thriving community.Understand how the pandemic has highlighted the importance of community in marketing and how it can serve as a powerful healing force in society.Gain insights into the importance of purpose in building a community and how involving customers or fans can create a better world together.Learn how to build a personal brand in the digital age, leveraging the power of the internet to attract a supportive audience.Understand the importance of community and purpose in building thriving communities and how they can engage loyal customers and build on each other.Gain insights into building a community and personal brand, focusing on trust and collaboration.Explore the power of creating meaningful moments and connections within a community and how it can lead to stronger emotional relationships with your audience.Uncover the overlooked value of community in brand marketing and the power of user-generated content and brand advocacy.Connect with Mark SchaeferMark Schaefer Website Mark Schaefer on LinkedIn Belonging to the Brand: Why Community Is the Last Great Marketing Strategy on Amazon Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

Mark Schaefer, marketing expert and author, joins me to discuss his latest book "Audacious: How Humans Win in an AI Marketing World." We explore the importance of breaking bad rules for good reasons in marketing, the power of word-of-mouth, and the need for brands to create meaningful experiences. Mark challenges conventional marketing norms, emphasizing the value of play, humor, and embracing imperfection in brand strategies. We delve into the concept of "collective effervescence" and how brands can create shared experiences that lead to emotional connections. The conversation touches on the broader implications of AI in marketing and the enduring importance of human creativity and audacity in a world increasingly dominated by algorithms.

Have you ever wondered if we're slowly losing our humanity in the rush to adopt AI? Every day, another marketer proclaims they've automated their entire workflow, created the perfect AI system, or generated flawless content. But what if perfection isn't what your audience really wants? The truth is, we're facing an unprecedented challenge in marketing. As AI tools become more sophisticated, they're creating a world of perfect content, pristine images, and meticulously crafted messages. But in this pursuit of perfection, we're at risk of losing the very thing that makes marketing effective - our human touch. That's why I'm thrilled to welcome long-time friend and colleague Mark Schaefer to the show today. Mark is one of the world's most recognized marketing experts, a globally-acclaimed keynote speaker, and the author of 10 best-selling marketing books. His blog {grow} is consistently ranked among the top marketing blogs worldwide, and his latest book "Audacious: How Humans Win in an AI Marketing World" couldn't be more timely. Mark has worked with organizations like Microsoft, Adidas, and Johnson & Johnson, helping them navigate the intersection of technology and human connection in marketing. The AI Hat Podcast host Mike Allton asked Mark Schaefer about: ✨ Human Authenticity Wins: Creating authentic, imperfect content that resonates with real people outperforms AI-generated perfection. ✨ Balance is Critical: Success lies in finding the sweet spot between AI efficiency and human creativity. ✨ Shared Experiences Matter: Building community and creating shared moments will become increasingly valuable in an AI-driven world. Learn more about Mark Schaefer Connect with Mark Schaefer on LinkedIn Resources & Brands mentioned in this episode Schaefer Marketing Solutions (BusinessesGrow.com) Audacious: How Humans Win in an AI Marketing World Mark Schaefer's other marketing and business books The Ezra Klein Show: The Government Knows AGI Is Coming Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators by Chris Brogan Shelly Palmer Create your own AI Work Buddy AI Primer: A Comprehensive Guide AI Training for Businesses Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-you-niverse-how-to-stay-human-in-an-ai-marketing-world/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? To discover why disruptive storytelling is the key to thriving in today's marketing environment and learn practical strategies for building deeper customer relationships and making content stand out, I interview Mark Schaefer.Guest: Mark Schaefer | Show Notes: socialmediaexaminer.com/659Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Schaefer is a digital marketing consultant, a globally recognized keynote speaker, a futurist, a university educator, a renowned expert in marketing and personal branding, and the bestselling author of many books, including "Belonging to the Brand," "Marketing Rebellion," "Known," and "Audacious: How Humans Win in an AI Marketing World". His blog, {grow} is hailed as one of the top marketing blogs in the world and he is also the host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. He has also appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio (NPR), CNBC, the BBC, and CBS News, and he is a regular contributing columnist to The Harvard Business Review. Connect with Mark Schaeffer: https://www.linkedin.com/in/markwschaefer/ Buy the book, “Belonging to the Brand”: https://www.amazon.com/Belonging-Brand-Community-Marketing-Strategy-ebook/dp/B0BQCRN6JQ Blog: https://businessesgrow.com/ Podcast: The Marketing Companion Watch this episode on YouTube: https://youtu.be/-IKcl_my7vQ What if you could build a community around your brand or business? What if I told you that you can cultivate an engaged, supportive community of fans around your business where people clamor to buy anything you offer and never leave because your community is such an important part of their lives and identities? My guest, Mark Schaefer is the author of Belonging to the Brand, Why Community is the Last Great Marketing Strategy.  In an age of AI and automation where even many global brands are losing market share and relevance, Mark believes that community is the last refuge for preserving our humanity and ensuring brands, businesses, and non-profits stand out. As Mark explains in his book, and as we discussed in this episode, building a community goes way beyond simply amassing a following. Social media followers and casual readers or viewers are a weak relational link. According to Mark Schaefer, the real magic happens when you're able to bring people together so they connect to one another and find a sense of belonging within your brand community. Once you create a community, your organization becomes a home for your audience – a place where they find meaning. And, a sense of meaning is often what is missing from many people's lives today. For all of our technological advancements and social progress, many people feel lonely or socially isolated. As Mark says in his book, we humans are “wired for community,” which can be hard to find in a world that is so virtual and where remote work is common. The demand for community has, perhaps, never been greater than at any time in human history. If you can help fulfill your audience's need for belonging and community, then you will acquire a tribe of loyal supporters and repeat customers. According to Mark's thesis, which I believe is correct, building a community is how organizations can make the greatest impact and drive the biggest outcomes if they're willing to put in the time and work into making their community grow. Creating a community requires long-term thinking and an investment of time and energy, but it will pay off for those who commit to it, as Mark explains on the podcast and in his book.  In this conversation, Mark and I spoke about the importance of community from both a marketing and a sociological perspective. He also shared interesting case studies of people who found success by building communities around their brands. From a business and marketing standpoint, having your own community on an owned channel also strengthens your brand long-term, dramatically increases customer loyalty and retention, and lessens your reliance on the whims of social media algorithms and changing markets.  In this episode, we discussed his “Belonging to the Brand,” published in 2022, but you should also check out his new book that just came out, "Audacious: How Humans Win in an AI Marketing World." Connect with Mark Schaefer: https://www.linkedin.com/in/markwschaefer/ Buy the book, Belonging to the Brand: https://www.amazon.com/Belonging-Brand-Community-Marketing-Strategy-ebook/dp/B0BQCRN6JQ  Learn more: https://businessesgrow.com/ Buy his new book, Audacious: How Humans Win in an AI Marketing World: https://www.amazon.com/Audacious-How-Humans-Marketing-World/dp/B0DSHRN3PC#:~:text=Mark%20Schaefer's%20%22Audacious%22%20is%20a,AI%20by%20a%20million%20watts.  Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark has advanced degrees in marketing and organizational development, holds seven patents, and is a faculty member of the graduate studies program at Rutgers University. For three years, Mark studied under the late Peter Drucker (a world-renowned consultant and author known as the founder of modern management). He is one of the world's most popular business-related keynote speakers, taking the stage at some of the largest industry and corporate conferences including SXSW, Dell World, the American Bar Association Annual Conference, and many others. He has spoken in 35 different countries. Mark is also well-known for developing corporate marketing strategies and marketing workshops. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, GE Life Sciences, Pfizer, The U.S. Air Force, and the UK Government. Mark is the bestselling author of ten other books: Belonging to the Brand: Why Community is the Last Great Marketing Strategy: This book was number one in both marketing and advertising categories and provides a spellbinding view of the future of marketing. Cumulative Advantage: How to Build Momentum for your Ideas, Business, and Life Against All Odds — This book explores the art and science of momentum Marketing Rebellion: The Most Human Company Wins — Some reviewers note this might be the most influential marketing book of the decade. KNOWN: How to Build and Unleash Your Personal Brand in the Digital Age — World's number one book on personal branding. The Content Code — Named one of the top five marketing books of the year by INC Magazine. Social Media Explained — Essential primer on social media marketing. Return on Influence — First book ever written on influencer marketing. Named to the elite list of top academic titles of the year by the American Library Association, which declared it an “essential” and “pathfinding” book. Born to Blog — All-time bestselling book on blogging! LESSONS — Collection of essential essays on embracing chaos. The Tao of Twitter – Best-selling book on Twitter in the world. Mark's books have been used as textbooks at more than 70 universities, have been translated into 15 languages, and can be found in more than 750 libraries worldwide. He is the founder and co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. The show has been downloaded more than 1.5 million times. Mark is also a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC, and CBS News. He is a regular contributing columnist to The Harvard Business Review. Learn more: https://businessesgrow.com/  

It's harder than ever to keep up with the world and you can't do it alone. Mark Schaefer and Jay Acunzo share their favorite strategies for tapping into expert advice and staying relevant in a fast-changing world. 

What if the key to standing out in a noisy world isn't about shouting louder or spending more money? What if it's about embracing the crazy? In this episode of Insight Out, I sit down with Mark Schaefer, one of the sharpest marketing minds on the planet, to uncover the secrets of audacious marketing in an AI-dominated world. Mark, a New York Times bestselling author and marketing strategist, reveals how businesses can outshine the competition by tapping into the most uniquely human qualities crazy ideas, awe-inspiring experiences, and stories that people can't help but share. But here's the twist: What if the future of marketing isn't about algorithms, but about out-humaning AI? What if the most powerful tool in your arsenal is your ability to create something so bold, so unexpected, that it stops people in their tracks? Mark shares jaw-dropping stories from his new book, Audacious, including how a drone show in the Texas sky left an entire restaurant in awe, and how a brand called Liquid Death turned the water industry on its head by embracing the taboo. What's your audacious idea? What bold, crazy, unforgettable story will you create to stand out in a world drowning in noise? Tune in to this episode to find out how you can start today. In this episode, you will learn the following: How to create marketing moments that stop people in their tracks. Why awe is the secret ingredient to unforgettable branding. How to disrupt traditional narratives and break taboos like Liquid Death. The five-act storytelling structure that makes ads stick. How to turn customers into passionate brand advocates through word-of-mouth marketing. In This Episode: [01:33] Introducing Mark Schaefer [03:54] The impactful drone show [13:21] The role of awe in marketing [21:34] Liquid Death: A case study in bold marketing [25:02] From flat to 3D marketing [26:11] Innovative storytelling in unexpected places [26:56] Creative marketing on a budget [28:34] The power of experiential marketing [29:15] The role of education in marketing [31:49] The art of storytelling in advertising [37:09] Systematic word-of-mouth marketing [44:37] The impact of social objects in marketing [48:09] Final thoughts and takeaways Notable Quotes [01:06] “Most marketing today is boring. It's predictable, it's ignorable. But standing out isn't about spending more money or shouting louder—it's about doing something truly different.” – Billy [02:55] “Instead of playing it safe, instead of doing what you think you're supposed to do, we're going to talk about how you actually stand out.” – Billy [10:49] “AI can be competent, but it can't create human connection. If you're just competent, you're vulnerable—because competent is ignorable.” – Mark Schaefer [37:09] “Word of mouth marketing is the most powerful form of marketing, yet most brands don't have a system for it. It's time to change that.” – Mark Schaefer [44:37] “The best marketing isn't just seen—it's experienced. People remember the emotions, the moments, and the stories, not just the ads.” – Mark Schaefer Resources and Links Mark Schaefer Website Audacious: How Humans Win in an AI Marketing World The Marketing Companion Billy Samoa Facebook X (formerly Twitter) Instagram LinkedIn YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest in this episode is Mark Schaefer, a globally recognised marketing strategist, keynote speaker, and author known for his innovative approach to human-centered marketing. In his conversation with host Jürgen Strauss, Mark shares the inspiration behind his latest book "Audacious," the significance of human creativity in a tech-driven world, and explores the concept of adding meaningfulness to marketing strategies. Key points discussed include:Disruptive Human-Centred Marketing: Mark emphasises the necessity of standing out through bold, human-centric marketing approaches amidst the AI-dominated landscape.Creating Community and Awe: He illustrates the power of building shared experiences to cultivate community and emotional connections that surpass basic marketing competency.The Concept of Everyday Awe: Mark introduces the idea of integrating everyday awe into business interactions to foster unique human connections that AI cannot replicate.This delightful episode is packed with enriching insights that inspire marketers to push boundaries and connect more deeply with their audience in innovative ways.Listen to the podcast to find out more.

This week's episode of Win The Hour, Win The Day Podcast interviews, Mark Schaefer. Are you blending in when you should be standing out? Join Kris Ward and Mark Schaefer as they reveal how to break through the noise in an AI-driven world. In this eye-opening conversation, you'll learn:-Why imperfection makes content more engaging and real.-How to use AI without losing your unique voice.-Simple ways to disrupt marketing without big budgets.-Why storytelling is your most powerful business tool.-The biggest mistake people make with AI content. Don't get lost in a sea of sameness—discover how to make your brand unforgettable. Tune in now! Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Mark Schaefer at:Website:  https://businessesgrow.com/Podcast:  https://podcasts.apple.com/us/podcast/the-marketing-companion/id663933566 #DisruptiveMarketing#AuthenticBranding#KrisWard

Send us a textWe dive into a thought-provoking conversation about the evolving landscape of marketing in an AI-driven world with Mark Schaefer. He emphasizes the critical importance of human creativity and the risks posed by relying solely on competence. • Exploration of themes in Mark's new book "Audacious" about the need for marketing strategies to be rooted in authenticity and emotional connections • Discussion of the overwhelming presence of AI-generated content in the marketing space and its implications • Key insights on building a culture of fearlessness and creativity within organizations • Real-world examples such as Liquid Death on how to disrupt traditional marketing messages • The concept of "everyday awe" and its importance in creating memorable marketing experiences • Emphasis on courage as a primary driver of successful marketing today Join us for a dynamic episode and listen as we unpack these insights! This episode was recorded through a Descript call on February 25, 2025. Read the blog article and show notes here: https://webdrie.net/audacious-how-humans-win-in-an-ai-marketing-world-with-mark-schaefer/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan's first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

Mark Schaefer, Executive Director of Schaefer Marketing Solutions, talks about the insights of creating awe with your customers to thwart dull robotic AI-created content in his new book, Audacious,  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!   ≈Park

As leaders and creators in today's digital landscape, we're all facing the same challenging question: How do we stand out when AI can create endless streams of content? In this episode, I speak with marketing legend Mark Schaefer about his groundbreaking new book "Audacious: How Humans Win in an AI Marketing World."If you've ever felt the pressure to be visible online but worried about "adding to the noise," this conversation is essential listening. Mark reveals why being merely competent isn't enough anymore and shares a practical framework for becoming the signal that rises above the noise.Mark brings 40+ years of marketing wisdom to this discussion, having written 11 books including the one that transformed my own business journey. We explore how personal branding serves as career insurance in an AI world and why making genuine human connections will be your ultimate competitive advantage.

New co-host Andy Crestodina unwraps the hottest topic on the web these days — the impact of AI on SEO. Most websites are starting to get hits from AI sites, and Mark Schaefer reports that he's gained new customers. But what is the secret to success? Mark and Andy also debate LinkedIn newsletters — is it too late to find success? Is it robbing readers from your website?

In this special episode, the legendary host of the Marketing Book podcast, Douglas Burdett, comes out of retirement to interview Mark Schaefer about his new book "Audacious: How Humans Win in an AI Marketing World." From now on, "competent" doesn't cut it. The bots are coming but we still own crazy. This is a time to ignite the human fireworks of creativity if marketing professionals are to transcend the threat from artificial intelligence.

Video marketing pro Juma Bannister breaks down what really works when it comes to video content in 2025 landscape. From debunking the myth that "scrappy" videos are always better to sharing practical tips on lighting and sound, the conversation covers all the bases you need to know to succeed with video this year. Bannister explains why it's not enough to just slap a video on your website anymore—it's about building genuine connections with your audience across multiple platforms. Plus, there's some real talk about how social media algorithms are changing the game for content creators. Juma's recommended books are: KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer (https://www.amazon.com/KNOWN-handbook-building-unleashing-personal/dp/0692816062) Content DNA: Using Consistency and Congruence to Be the Same Shape Everywhere by John Espirian (https://www.amazon.com/Content-DNA-consistency-congruence-everywhere/dp/1916206239) STFU: Stand Out by Saying Something Worth Hearing by Louis Grenier (https://www.amazon.com/Stand-Out-No-Nonsense-Positioning-Business-ebook/dp/B0DNB99GZ6) He doesn't drink coffee, but recommends several hikes in his native Trinidad & Tobago: Mount Tabor (at Mount Saint Benedict), his favorite St. Michael's Breezy Hill Paria Paragrant He also mentions two popular beaches: Maracas Beach (in Trinidad) Pigeon Point (in Tobago) Connect with Juma Bannister on LinkedIn: https://www.linkedin.com/in/jumabannister?originalSubdomain=tt If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

As we hurtle into the AI Era, there will be many unintended consequences, and one of them might be a cognitive decline. Early research shows that as we increasingly depend on AI for our thinking and decisions, our brains become lazy. What are the implications for education? Are we re-defining humanity or returning to a simpler time before information overload?   Paul Roetzer and Mark Schaefer also discuss the DeepSeek outfall, Ai marketing fails, and more

In an AI world, the need for human connection will be more profound than ever. Dana Malstaff and Mark Schaefer talk about new ideas to integrate a human connection into AI prompts, communities, and content strategies. Here are some truly unique ideas that will make you re-think how you connect with customers and audiences. 

On this episode of On the Brink with Andi Simon, we explore the fascinating world of podcasting—its past, present, and potential future. Joining me are two extraordinary guests: Chad Parizman, founder of Adder Communications and a podcast consultant with years of experience helping brands harness the power of audio, and Mark Schaefer, a renowned marketing expert, author, and podcaster. Together, we delve into the transformative role of podcasts in today's rapidly evolving media landscape. Meet our Guests: Mark Schaefer and Chad Parizman Podcasting's Emergence and Growth Podcasting has exploded, with over 4.2 million podcasts worldwide and a steadily growing audience. Chad's journey began at Pfizer, where he introduced podcasting as a tool for internal and external communications. His experience revealed podcasting as a medium with endless possibilities for storytelling, marketing, and engagement. He emphasized that podcasts aren't one-size-fits-all—they can be interview-based, documentary-style, seasonal, or entirely unique. The key, according to Chad, is to let the content dictate the format, not the other way around. Mark's introduction to podcasting stemmed from curiosity and a desire to expand his expertise beyond blogging. His strategy? Start small and sustain joy. “To stand out,” he explains, “you've got to be great and passionate about what you're doing.” Over 13 years, Mark's podcast evolved with rotating co-hosts, reflecting his belief in relevance—matching passion and skills to the needs of the audience. Why Podcasting Works Both guests agree: podcasting is about authenticity, trust, and human connection. Unlike polished social media or video content, podcasts offer a raw and personal experience. As Mark points out, “A podcast is one of the last bastions of truly human, authentic, and trusted content.” Chad adds that technology, including AI tools, is making it easier than ever to focus on creating compelling content while automating time-consuming tasks like editing and research. The Future of Podcasting Relevance and purpose remain at the heart of successful podcasts. As Chad notes, listeners are increasingly drawn to niche content tailored to their interests, often willing to pay for it through subscription services. Mark believes podcasting will remain a critical medium for building authentic relationships, both for individuals and brands. AI also looms large in podcasting's future. While tools like voice synthesis can assist with production, Mark and Chad agree that the human element will always be essential for building trust and emotional connections. Key Takeaways Podcasting's Personal Connection Podcasts thrive on authenticity and human connection. Great podcasts make listeners feel like they're part of a meaningful conversation, not just an audience. Creative Formats for Great Podcasts Break away from traditional weekly interviews. Experiment with formats like solo episodes, seasonal releases, or well-researched documentary-style series. The Future of Podcasts is Niche Listeners are seeking content that resonates deeply with their interests. Building a small but loyal audience is often more impactful than chasing mass appeal. AI Can Enhance Podcasting From editing to show notes, AI tools streamline production, freeing creators to focus on storytelling and delivering value. However, authenticity remains key. Monetization Through Passion and Purpose Podcasts with clear goals and dedicated followings are increasingly supported through subscriptions and direct listener funding. Be top of heart, not just top of mind. Podcasting's Future is Bright With a growing listener base and its unique ability to build trust, podcasting is poised to remain a dominant medium for content creation and marketing. Final Thoughts Podcasting is no longer just a hobby; it's a powerful medium for storytelling, brand building, and connecting with audiences on a deeper level. Whether you're a podcaster, a listener, or considering starting your own show, this episode offers insights into how to thrive in this exciting and ever-changing space. Let us know your thoughts—where do you see podcasting heading next? Other Podcasts you will enjoy include: 407: Shaping the Future: Dr. Emily Springer on Responsible AI in Business  396:Mark Schaefer: The Customer is Changing. How Can We Build a Community Through Marketing? 406: The Greatest Journey of a Woman Entrepreneur in Mental Health: Dr. Barbara Brown's Story Additional resources for you: My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our latest book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, coauthored with Edie Fraser and Robyn Freedman Spizman All of our white papers, particularly those on Blue Ocean Strategy Our website: Simon Associates Management Consultants Reach out and contact us if you want to see how a little anthropology can help your business grow.  Let's Talk!   From Observation to Innovation, Andi Simon, PhD CEO | Corporate Anthropologist | Author Simonassociates.net Info@simonassociates.net @simonandi LinkedIn    

Mark Schaefer and Mathew Sweezey pluck out a few big trends that have them excited for the new year. From the executive implications of AI to a focus on premium experiences, this is a fascinating exploration of what's coming next.   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark's insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helped Salesforce and their top customers transition into Web3. Mathew an independent consultant, a best selling author, and avid adventurer. 

In this fun and thought-provoking show, Mark Schaefer and Jay Acunzo challenge each other with the best questions they could ask each other — and then dissect the beauty of the question. Amp up you content game by listening to this extraordinary debate!   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark's insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Jay Acunzo consults experts and entrepreneurs to differentiate their messages and content. He hosts the podcast How Stories Happen, where guests dissect signature stories piece by piece, and runs the Creator Kitchen, where experts learn to become stronger storytellers. Learn more at jayacunzo.com

In this mind-bending episode, Mark Schaefer demonstrates why NotebookLM has taken the AI world by storm. 

Keith Jennings talks about how Mark Schaefer's new book became a catalyst for his career reinvention. Mark and Keith discuss their history of personal reinvention and the three questions they use to judge whether they are stagnating on the job. This is Keith's final episode on the show and Mark announces two new co-hosts for the podcast's 14th season.   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark's insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Keith Jennings is an executive and writer who equips professionals to serve with values, generosity, and social impact. He serves as vice president of community impact with Jackson Healthcare. Connect with him at https://www.linkedin.com/in/keithjennings/. 

Send us a textReady to unlock a treasure trove of real estate wisdom? Join us on Vegas Realty as we roll out the red carpet for Courtney Bohm from JFK Financial. Together, we tackle the buzzing controversies in Sunrise Mountain, where a community meeting spotlighted a fiery debate over rezoning and the potential elevation of the Great Unconformity to national monument status. Stay tuned as we unravel the current trends in the Las Vegas real estate market, dissect the rise in price adjustments, and spotlight the influx of Californian buyers eager to tap into Sin City's real estate action.But that's just the beginning. Discover the untapped potential of DSCR loans, an alternative financing option tailor-made for seasoned property investors. Courtney and Trish break down how these loans can fuel your real estate ambitions with fewer hurdles and dynamic flexibility. We also swap tales about the quirky world of real estate disclosures and the surprising power of neighborhood insights. From the importance of engaging with your local community to the hilariously informative anecdotes from neighborly reports, we've got a bundle of tips to brighten your home-buying journey. Plus, don't miss our next episode featuring community insights from Mark Schaefer of My Vegas Magazine.Support the showWelcome to Vegas Realty Check, the informative podcast that dives deep into the world of Las Vegas real estate. Our expert hosts break down the complexities of the ever-changing Las Vegas property market, analyze market trends, economic indicators, and unique property features to provide you with valuable insights on timing your home sale or purchase. Don't miss out on the fun! New episodes drop every Thursday! Stay in the know about Las Vegas real estate with insights straight from the pros . Thanks for watching, listening, and sharing! If you LOVE our content , Please subscribe to our show here https://www.buzzsprout.com/1428685/support Linktree https://linktr.ee/vegasrealtycheck?utm_source=linktree_profile_share<sid=665d8181-2204-45fb-b56f-e8ed3efbfd18Send Listener Questions to : VegasRealtyCheck@gmail.comAccess All Episodes at RealtyCheck.VegasWatch Live on Facebook Thursdays @9:30am PST https://www.facebook.com/VegasRealtyCheck Linktree https://linktr.ee/vegasrealtycheck?utm_sourc...

Mark Schaefer and Paul Roetzer dissect several evolving AI-related developments, including the emerging emotional bond between children and AI bots, a humanoid fine artist, how AI is transforming education, and more.

Chuck and Roxy are back and open this jam packed show with 5 mediocre minutes as our hosts welcome back to the podcast Episode 66 The reverend Mark Schaefer! We talk all about the movie "Glory" and his new book that just came out " Delivering the Commonwealth" Click the link below to go to aaronsbooks.com and use our code LLPOD to get 15% off! https://aaronsbooks.com/book/9781532678592 Next it's time to "Meet the Littles" as our hosts welcome Ryan Weir to the podcast! (19:30) TWITTER: @kamweir Then our hosts close out the show by announcing our Toy Hall Of Fame contest winners and reading your emails and notes. (35:30) SONG: "Momma said" by The Howard House Band (Featuring Episode 252 Rick Franzosa! FACEBOOK: https://www.facebook.com/howardhouseband/ JINGLE: "The Great Zucchini" A parody of a song by Brian Hyland.Recorded by joeythejammer in Ellicott City, MDRecorded: 05/20/2022  Released: 05/22/2022 Podcast Website - www.loyallittlespod.com   Podcast Email - WTFCPODNET@GMAIL.COM Twitter:@loyallittlespod Instagram: @theloyallittlespodcast PODCAST LOGO DESIGN by Eric Londergan www.redbubble.com Search: ericlondergan or copy and paste this link! https://www.redbubble.com/people/ericlondergan/shop --- Support this podcast: https://podcasters.spotify.com/pod/show/loyallittles/support

Mark Schaefer brings LinkedIn expert Richard Bliss onto the show. Richard covers basic LinkedIn strategy, the role of AI and bots, collaborative content, emerging role of video and more. This episode contains bonus Q&A content about LinkedIn newsletters, streaming video, and LinkedIn for newbies.   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark's insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.

Every keynote speaker and content creator knows the value of that signature story – a tale that drives home a point with passion, insight, and a little drama. But how do you come up with these stories, and how do you craft them to serve you well in your marketing?   Mark Schaefer and Jay Acunzo explore this topic in this new episode. You'll learn how each identifies, nurtures, and delivers their best stories. And you'll get to hear two of their favorite tales.    Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark's insights every week, subscribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Jay Acunzo consults experts and entrepreneurs to differentiate their messages and content. He hosts the podcast How Stories Happen, where guests dissect signature stories piece by piece, and runs the Creator Kitchen, where experts learn to become stronger storytellers. Learn more at jayacunzo.com

A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing.  Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more. Special thanks to our marketing experts: Drew Davis Katie Brinkley Mark Schaefer Rob LaLacheur Ann Handley Brian Piper Michael Stelzner A. Lee Judge ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers. And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.  - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Ed Sheeran launched a new hot sauce in cooperation with Heinz. It makes so much sense. Ed doesn't have to harvest the tomatoes and make anything! Why aren't more bands launching products with influencers?   While celebrity endorsements have been around for ages, giving stars a stake in an actual product has been rarer. Meanwhile, influencers are launching their own products – with or without the brands. Why don't brands get ahead of this? Mark Schaefer and Amanda Russell discuss this trend on the new episode of The Marketing Companion.   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark's insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Amanda Russell is a marketing leader, entrepreneur, and scholar. By age 32, she built and sold two successful businesses: an online fitness subscription community for women and a digital marketing and production company. She served as Chief Marketing Officer at a NYC-based portfolio fund and developed the world's first accredited MBA & EMBA Influencer Marketing programs at Northwestern University. She also founded the Global Center for Influence at the University of Texas. Amanda has taught at renowned institutions such as Bocconi University, London Business School, Harvard, Wharton, HEC Paris, NYU, and the University of Stockholm. Her book, "The Influencer Code," explores influence, consumer behavior, and the future of marketing. Amanda advises major companies, including Lamborghini, Cedars-Sinai, Lionsgate, and Silk-FAW.

Mark Schaefer and Keith Jennings explore the role of social objects in marketing. They are everywhere; they drive word-of-mouth marketing, and this is one of the least-explored ideas in the arsenal. Learn how to use social objects for your own business and why this idea is indispensable in the AI Era.   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark's insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Keith Jennings is an executive and writer who equips professionals to serve with values, generosity, and social impact. He serves as vice president of community impact with Jackson Healthcare. Connect with him at https://www.linkedin.com/in/keithjennings/.   

Ship in a Bottle! Moriarty finally returns! Not because Picard finally brought him back after forgetting about his for four years, but because the Sir Arthur Conan Doyle estate finally allowed him out of the bag! Does the title of the episode give away the twist? I guess for one of us it did!   Become a member of our YouTube channel and get access to a bunch of perks, including early access to new episodes. our entire video podcast library without YouTube ads, and our members-only Discord! The Tim Tier is only $1.99 a month! https://www.youtube.com/channel/UClYIRsMyLf0G0ESkZw7z88w/join   Want to check out Ekster's stylish new Cardholder Pro? Use our offer code "NEWBIE" at https://partner.ekster.com/NEWBIE for a total discount of 30% off your order!   Need a super fast, high quality, ultra-secure VPN? Get an extra three free months of ExpressVPN when you sign up for 12 months through our affiliate link (a total of 49% in savings!): https://www.expressvpn.com/newbiestartrek   Check out Mark Schaefer's new novel, Delivering the Commonwealth, here: https://bit.ly/dtc-novel    Ask us a question at contact@newbiestartrek.com and we may answer it on the podcast!    Intro theme song: Earl Grey (Hot!) by Nate Tang  "What happened during this airdate?" song: Around the Sun by Nate Tang    Catch our other projects (Would You Stay Tuned, etc.) at https://fugitiveframes.com/   0:00 - Ekster sponsorship 1:26 - Intro (R.I.P. Mr. Succulent Chinese Meal) 9:37 - Sponsors 15:59 - Episode recap and discussion 1:05:51 - Mailbag 1:16:47 - Outro

AI is suffering from low adoption, lousy press, fear of job loss, and frankly a confused public. Is it time for AI to embark on some marketing of its own? That's just one of the subjects Mark Schaefer and Paul Roetzer discuss in this new episode of The Marketing Companion. Mark and Paul also cover the future of the AI copyright problem, the new "robber barons" breaking the law to make AI come alive, regulation, new marketing applications, and much more. 

Mark Schaefer and Sara Wilson dive into the red-hot world of brand communities. Who is doing it well and why? What are the challenges? What is the role of influencers and what's next? We'll explore that and more in this new episode.   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark's insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Sara Wilson is a journalist-turned-social-marketer (former Facebook & Instagram) who works with brands, publications, and platforms like YouTube, Nike, Bumble, the New York Times and many others find, engage and grow obsessive communities across digital channels through her consultancy SW Projects. Sara also writes frequently on the subject of digital marketing trends; she coined the term "digital campfires" in the Harvard Business Review to describe the types of spaces where young audiences are gathering online today, and often speaks and leads workshops on this and other topics related to social innovation, web3, and Gen Z consumption trends to companies around the world such as Microsoft and McKinsey.  

Are you looking to create an emotional connection with your customers? Have you ever considered the power of belonging to a brand? This week, Mark Schaefer is back to Insight Out to share insights on how to build meaningful relationships with customers and how this can lead to success. As a young boy feeling isolated and alone at a new school, Mark found his place in the community by trying out for the school play, which boosted his confidence and personality. Through his research and experiences, Mark discovered that mental health is a significant megatrend globally, and communities can provide a sense of belonging and purpose. In his latest book, "Belonging to the Brand: Why Community is the Last Great Marketing Strategy," Mark shares his findings on the psychology of community and its effectiveness as a brand marketing strategy. He emphasizes that many businesses overlook the opportunity to connect with customers on an emotional level rather than a transactional one. Mark learned that creating emotionally connected environments within a community can lead to strong loyalty and trust in the brand, making it a more powerful strategy than merely selling products. Meet Mark Schaefer, Mark is one of the world's leading marketing futurists, keynote speakers, and university educator, He is the author of several successful books, such as 'Known', 'Marketing Rebellion', 'The Content Code', 'Return on Influence', 'The Tao of Twitter', and 'Social Media Explained', and his latest book 'Belonging to the Brand: Why Community is the Last Great Marketing Strategy', which seeks to explore the value of community and how it can be used as a powerful marketing strategy. He is the perfect person to explore if you want to learn how to create a loyal customer community and gain a competitive edge in the market.  Tune in to hear what Mark has to say about Brand Loyalty. In this episode, you will learn the following: How Mark Schaefer found a sense of community at a young age. (00:03:55) Why it's important to recognize the emotional connections and how they can be used to create a loyal following. (00:11:37) Creating a purpose for people to gather around that goes beyond product differentiation. (00:15:45) The difference between an audience and a community, and How Creating an emotionally connected environment for customers to foster loyalty and trust. (00:24:40) How do brands learn about their customers? (00:31:13) The leadership mindset in a community and how important it is to be seen in the community (00:37:45) Mark's vantage point about Chat-GPT Notable quotes:  ‘'Your long-term health and viability as a human being depend on meaningful human relationships. The conclusion of the study was loneliness kills'' - Mark (00:13:10) “An audience is why we're able to sell things. However, an audience is also sort of like a cult of personality. If I go away, the audience goes away. If you go away, your podcast goes away'” - Mark (00:25:10) “looking at a community through the brand Market value instead of a transactional value will make you more successful” - Mark (00:29:16) “The key component of a successful community is safety” - Mark (00:38:10) “Creativity is the single best business case for diversity ever because you combine boxes, you combine experiences, and perspectives” - Mark (00:41:45)  Resources & Links: Mark's Website: https://businessesgrow.com/ Mark's Podcasts: The Marketing Companion Mark on Social Media: https://twitter.com/markwschaefer https://www.linkedin.com/in/markwschaefer/ https://www.instagram.com/markwschaefer/ https://www.youtube.com/user/MWSchaefer https://www.facebook.com/mark.schaefer3 Billy Samoa Saleebey  LinkedIn: https://www.linkedin.com/in/billysamoa  Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497 This is an encore episode and was originally published on February 04, 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you struggling to make social media work for you? Wondering how your marketing needs to change? To explore how marketers can embrace changing times, I interview Mark Schaefer.Guest: Mark Schaefer | Show Notes: socialmediaexaminer.com/621Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.