Podcast appearances and mentions of Carlos Hidalgo

What happens when success, hustle, and constant work stop bringing fulfillment? In this episode of Unstoppable Mindset, I talk with marketing strategist and entrepreneur Carlos Hidalgo about business growth, faith, burnout, and the hidden cost of hustle culture. Carlos shares his journey from corporate marketing leader to founder of Digital Exhaust, along with lessons from his book The UnAmerican Dream about work addiction, burnout, and redefining success. Their conversation explores why growth does not need to be complicated, why storytelling builds trust in business, and why boundaries matter more than work life balance. Carlos also opens up about faith, failure, relationships, and the power of honest conversations. You will hear practical insights on leadership, personal growth, community, and building a life that is both successful and meaningful. Highlights: ·  06:04 – Carlos explains how his faith became a personal relationship. ·  17:32 – Why he left corporate work to start his own business. ·  25:40 – His approach to making business growth simple. ·  30:17 – How hustle culture often leads to burnout. ·  42:29 – Why boundaries matter more than work life balance. ·  54:33 – Why real community helps solve loneliness. Top of Form Bottom of Form About the Guest: Carlos Hidalgo is the co-founder and CEO of Digital Exhaust, a growth partner that helps clients make growth simple. Carlos serves his clients as an advisor, consultant, and teacher to ensure they have meaningful engagement with their customers at every stage of the journey and are able to mature and create sustainable growth. Carlos has 30 years of experience working with organizations of all sizes as an advisor, consultant, innovator, and growth expert. He is widely recognized for his expertise in demand generation, marketing, sales, and customer experience and for coaching executives in the areas of leadership and managing change. In addition to his work with his clients, Carlos has won numerous marketing awards and been named to several prestigious industry lists as a marketing leader. Carlos is also the author of Driving Demand, which is ranked as a top 5 marketing book of all time by Book Authority, and The UnAmerican Dream, which was released in 2019. In addition to books, Carlos is a well-known international keynote and TEDx speaker. You can follow Carlos on LinkedIn or on Twitter @cahidalgo Ways to connect with Scott**:** LinkedIn - https://www.linkedin.com/in/carlosahidalgo/ Facebook - https://www.facebook.com/CHidalgoJr Instagram - https://www.instagram.com/cahidalgo_ Twitter/X: https://x.com/cahidalgo About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! 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Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Well, hi and welcome once again to an episode of unstoppable mindset. Today, our guest is Carlos Hidalgo. Carlos has many facets about him. He's a speaker. He deals with growth and growth management and with his company. He tries to make growth simple for the people who are his clients. I'm interested in learning about that, but he does other things as well. He is also involved with his wife and marriage counseling, which is a little bit different than the one I think I find a lot of people to do. So I think we got lots to talk about. So, Carlos, I want to welcome you to unstoppable mindset. We're glad you're here. Carlos Hidalgo  01:59 Thank you for having me. Michael, it's an absolute pleasure. Well, let's Michael Hingson  02:03 start with the early Carlos, why don't you tell us about you growing up and all that sort of thing, and where you came from, where you're headed, or whatever. Carlos Hidalgo  02:14 Sure, I was born one of six children. I was the youngest for about four years, and then my my parents had two more. So I am smack dab in the middle of middle six siblings. Was born in New Jersey, but call where I'm at now home, which is a little town in the Adirondack Mountains. And the reason I call it home, I started coming to camp here when I was five years old. Fell in love with the area, and then my father, in 1983 moved us up here when I was 12, and fell more in love with it. And that lasted for four years. And then my junior of high school, or right after my sophomore year, was told, Hey, we're we're moving I was 16, I was pretty pissed off at the prospect of leaving a place I loved, so I had engineered a plan to stay through my junior and senior high school, which in my mind, made perfect sense in my parents' mind, and for reasons now I understand, because I'm a parent, did not make so much sense, but I came back as often as I could, and then my wife and I moved here back full time in 2021 we also lived here in the 90s for two years, had our first son here so but grew up really charmed childhood was my dad was in advertising, so we got tickets to Great sporting events. We had horses that I took care of, along with some of my siblings, developed a love of the outdoors, which I still hold, which is one of the many benefits of living up here again. And so, yeah, pretty, pretty much, early childhood was, you know, be outside as much as I can run around school work wasn't my strong suit, but I muddled through and I Michael Hingson  04:04 made it. Where in New Jersey were you born? Carlos Hidalgo  04:07 Was born in a little town called Randolph in northern jersey. Spent most of our time in a place called blairis town. Their claim to fame as a prep school called Blair Academy, which I believe is still there. And then, I believe it was the original Friday the 13th was filmed. Part of it was filmed in Blairstown. Yeah, yeah. So I'm dating myself just a little bit. Michael Hingson  04:32 Well, we lived in Westfield for six years, so kind of know, New Jersey, but yeah, while we were back there, my wife always wanted to move back to California. She's a native. I was born in Chicago. She wouldn't let me call myself a native, even though we moved to California when I was five. But yeah, it's okay. Carlos Hidalgo  04:50 Sure, yeah, people get a little touchy about the term native or local and how it's defined, right? Michael Hingson  04:55 Oh, yeah, it varies all around the country, but there's. Nothing. You can't say anything bad about Chicago. They have Garrett Popcorn there. If you've never had it, next time we go through O'Hare Airport, you should get some Garrett Popcorn. Carlos Hidalgo  05:09 Okay, I will do that absolutely. Michael Hingson  05:12 Take a memo. Get Garrett Popcorn. It's it's really good stuff. Well, so what did you do for college? Or did you? Carlos Hidalgo  05:21 Yeah, I went to my first year, I went to a school called Word of Life Bible Institute. So it's a one year intensive program, study of the Bible actually here, not far from, literally eight miles down the road here, from where I live now. And at that point, it was really just an excuse to get back to the Adirondacks for a year, but I learned a whole lot. Met some incredible people, some of who I'm still very, very close with today. And then from there, I transferred to Cedarville University in Ohio. At the time I went there, we were about 2500 students. I think today they're closer to 7500 but I met my wife there, which was that, in and of itself, the three years of tuition that I paid as I transferred in, but study Business Communication, again, I wasn't a great student. What I realized is, if it was the things that I really loved to participate in, it was awesome. I had a really great time studying communication and language and how we speak. I was two years on the debate team, which was such a great education in and of itself. But everything else I didn't really love. I just the general ed stuff. I kind of thought, well, if I can skate by and, you know, get that, get the passing the credits. So that's really how I want about it. And the reality is, the way things are taught today, I'm a very visual and hands on learner, and so to sit in a classroom and try to take notes and go through theory and things like that just makes my brain hurt a little bit. So I but I but I finished. I got the degree and made some great friendships in the process. Michael Hingson  07:04 Well and clearly, based on what you did for your first year, you have a Christian orientation, or definitely a god orientation as well. Carlos Hidalgo  07:15 Yeah, that's that's really my operating system. Michael, I am a follower of Jesus Christ. I believe the Bible is the inerrant Word of God. I base my life on it. I spend time in it each and every day. And so what's interesting in that regard is, yes, I went to the Bible Institute. So while I had a lot of head knowledge about the Bible and God and Jesus and all these things, it's really been in the last 10 years that I would say I had a deep, meaningful relationship with them, and that came as from a lot of experience in my life, a lot of dark, dark moments in my life that were self induced, unfortunately. But really, what it's done for me is it's just radicalized who I am, changed my heart. And so it's gone from a having a head knowledge of it to a real experience and an engagement with Christ through His Word and through prayer. Michael Hingson  08:11 Yeah, head knowledge is is a fine thing as far as it goes, but there's nothing like personally experience coming closer to whatever it is, including dealing with believing in God and really recognizing what what God brings. And my last book that I wrote that was published last year, called Live like a guide dog, true stories from a blind man and his dogs about being brave, overcoming adversity and moving forward in faith very much deals with with a lot of that, the whole concept of the value and the power of personal knowledge, as opposed to just head knowledge. I talk about the World Trade Center a lot in that book, specifically in terms of what I learned and how I developed a mindset to be able to control fear, rather than letting it be the thing that overwhelmed me or overwhelms anyone and and I've had a couple people on this podcast who talk about it, and they say the same sort of thing that you did. It's not about knowledge that you sort of intellectually know. It's what you really know. So people, for example, in evacuating the World Trade Center, would look at signs, and they would follow those and a lot of people were able to do that, but that's still not knowing that is really relying on something else that you may or may not really have access to. So True Knowledge is the only way to go Carlos Hidalgo  09:38 100% and I find that I gather that through experience, yeah. And so the example I use is, if you ask me about my wife, you know, do you know Suzanne? I would say, Oh, yeah. You know, blonde hair, blue eyes, about five, five. Funny, smart. I could tell you all the different facts, but there's a big difference when you sit and you get to experience being with her, seeing. Her, how she interacts with people, how she treats others, all of those things. Take that knowledge and actually make an experience an experience, yeah. And so that's been the difference for me, as it regard, in my relationship with Jesus Christ, yeah, well, Michael Hingson  10:14 and Suzanne, so that's good. Carlos Hidalgo  10:17 Well, so absolutely, 31 years and we're still going. There you go. Michael Hingson  10:21 Well, keep going. That's that's cool. That's great to have that kind of a relationship. It's all too often we don't see a lot of that in marriage, and just people get married without knowing and that leads to all sorts of potential challenges. So it's good to really get to know someone Carlos Hidalgo  10:41 absolutely, yeah, I'm still, still learning, still studying her and learning all I can, after 31 Michael Hingson  10:46 years, and she is too Yes, she is. Carlos Hidalgo  10:49 She does a phenomenal job. Michael Hingson  10:52 So what did you do after college? Carlos Hidalgo  10:56 After college, I actually moved back up here, where I'm at now. Worked for two years for Word of Life, the same group that ran the Bible Institute. So then, actually, unbeknownst to me, i My heart was really at that point, I wanted to go into law enforcement. My father in law was an FBI agent for 30 years. I'd always been intrigued by law enforcement, so I thought going into and getting a job for a few years, cutting my teeth while I filled out a resume. So started working in the office of donor development or advancement, and that was the first time I really started to get any exposure to anything formal, marketing wise. In the meantime, applied to the FBI, never went anywhere. Ended up applying again, never went anywhere at that point. Then we moved to we left here after two years of marriage and having one child. We moved to Michigan for a brief time, and then we went back to down to from Michigan. We went to Dallas, where we lived for 13 years, and I worked while I was still trying to get into law enforcement. I kept getting marketing jobs and companies. So eventually I gave up the dream of law enforcement and just followed what's unfolding and had a pretty good career in two software companies as a director of marketing to cut my teeth and learn what global business was all about do a lot of travel, which helped me career wise wasn't so great home wise or parent wise when you're away from your kids, but it's been my career for 30 plus years. I've had a heck of a career doing it and very grateful for it, but I still still get intrigued at the whole concept of law enforcement, but I'm afraid I'm a little too old at this point to start down that path. Michael Hingson  12:47 How come you kept not getting anywhere with it? Carlos Hidalgo  12:51 Well, I did get to a point where the FBI I took a test when we lived in Dallas, and just they called after said I had scored well, which made me chuckle, thinking back to my college days of test taking, but and then they said, Hey, do you speak Spanish, which I do not, despite my name, which is very Spanish, Carlo. And they said, Okay, well, we'll keep your we'll keep your application on file. Let you know if anything changes. And that was the last I heard. So at that point, I just thought, okay, I can keep pushing this and trying. But again, as things started to unfold in the software world, the jobs that I had took care of my family. They provided well for us. They gave me opportunities to learn new things, try new things, opportunity to, like I said, international business, which I never done before. So at that point, I just thought, you know, I'm kind of seven, eight years into this thing. What does this look like going forward? And then are we going to have to just hit reset in all facets of our lives, financially, where our kids are settled, for me to go into law enforcement. So I abandoned it, and I'm okay with that. I think it would have been a phenomenal career. I would have loved it, like I said. I'm still intrigued by it, I still have great respect for it, but it just wasn't in the cards for me, and I'm okay with that. I think sometimes the way we grow is through the death of a dream. Michael Hingson  14:21 Yeah, I know I've always been intrigued by law and law enforcement, and I know that they're never going to hire me, and now they won't, right, but, but they wouldn't hire me, but I took, actually, some courses in college dealing with police and other things like that, because I was, and still am fascinated by it, and I have a great respect for the law. And I I admire good lawyers who are knowledgeable, who really are in it to deal with the law. And you can tell those from the typical ambulance type chaser who manipulates, but, but. I really appreciate the law. I in my life have had the opportunity to be involved with some efforts of the National Federation of the Blind, where we've gone several times to Washington to meet with congressional types. And so I've met some interesting people, met Ted Kennedy, met Tip O'Neill when he was still speaker, Senator Saugus from Massachusetts and others, and found and through them, got to meet some people who were truly committed to what they were doing. They weren't in it for the power. They were in it to try to really help the country and help their individual constituencies in their states and so on. It's a lot of fun. Carlos Hidalgo  15:47 Oh, I'm sure, I'm sure it was, I that's quite a roster of people you've been able to engage with, and I'm sure, no doubt, influence well. Michael Hingson  15:57 And we were there to talk about legislation that we needed. But I'll never forget first time we went in and we met Paul Tsongas. We talked about what we wanted to talk about, and he said, Well, it's the end of the day. What are you guys doing now? And we said, well, we're just going to go back to the hotel. And he said, You got a few minutes talk to you about Massachusetts. Well, we ended up staying for two hours. It was a lot of fun. Carlos Hidalgo  16:19 Wow, yeah, that is a lot of fun. I had an opportunity a number of years ago to do a tour of the West Wing, which was just phenomenal. So when you get, when you get those opportunities, I don't care what side of the aisle you may sit on or are partial to, the answer is yes, take it, because you learn a whole lot, and it's it gives you a whole new appreciation for our country. Michael Hingson  16:40 Well, 20 years ago, I was invited to come back and meet George W Bush because a congressman I had met was fascinated by my story and the story of my guide dog, Roselle, and he arranged for us to meet George W and we went back. It was supposed to be a brief, like two minute just photo op. This ended up being like a 15 minute conversation, and then it was a lot of fun. And I hope that we inspired him some, and we made a difference. And, you know, that's always a good thing. Carlos Hidalgo  17:13 Yeah, at the end of the day, right there people just like us. They are, I think the and I've heard that a lot about George W is his investment in people where he knew his you know, everybody in the staff that he knew their names, he knew about their families. So it doesn't surprise me that a two minute Meet and Greet was extended a little bit. Michael Hingson  17:34 We kept the Italian Prime Minister waiting while we finished our conversation, as it turns out, that's fine, Carlos Hidalgo  17:42 but it was good. There you go. There's your there, there's your the two truth and the lie icebreaker that they have. You do sometimes. There's, you can work that in, Michael Hingson  17:49 I could work that in, yeah, that would be, yeah, I should do that. Well, it was, but it was, it was, it was very enjoyable to be able to do that. Well. So now, so when did you start your own company? That's been a little while, at least. Carlos Hidalgo  18:04 Yeah, I started my first company that I started, I co founded with my brother. In 2005 I was working at the software company, and I just, I started to just have an edge of, you know, I should start something. I don't know what that looks like. And I remember one time just talking to my wife, and I said, I don't want to be 7580 years old. And think, what if, yeah, and my wife is very practical. And she said, Okay, so go for it, and if it doesn't work, just go get another job. And when she broke it down like that, I just thought, wow. Okay, she, I think she believes in me more than I do. So in 2005 I left the software company and we started a agency. And really, at that point for me, the Yes, I wanted to start my own company and see if I could do it. But the the big driving factor was my at that point, I we had four children, so we have four, and they were all pretty small, and I was traveling all over the country, and I didn't want to miss their childhood. And I remember coming home from trips and hearing conversations or seeing things that that I wasn't a part of, and I thought this, this isn't right. I need to be here. I need to be home. So I went to the software company, asked them what they thought they became my first client, and I did that for from 2005 to just early 2017 when I resigned my position as CEO there just to get my life back and kind of hit the reset button again, but this time, I meant it, so I left, and they're still going. But that was my first foray into entrepreneurship, and I just kept doing it since I started another consultancy, and now this is my third one, and also been part of about two to three other companies that. We launched, but never made it. So I enjoy the whole process. I love it, but, yeah, it's, I don't know. I mean, I will never say never, but the idea of not working for myself seems rather foreign to me. Michael Hingson  20:16 So the first company you had for 12 years, what did that do? Carlos Hidalgo  20:21 We were a mark. Marketing Yeah, we were a marketing services company. So we worked with business to business companies to help them in their demand generation, acquiring new customers and also customer growth. So that's really where a lot of my career has been sent, centered right, helping companies design them strategies, everything from content to technology to developing personas and putting together strategies on how to reach them when they're looking for something to buy that that client offers. Michael Hingson  20:52 Okay, well, that makes sense and certainly a worthy thing to do. So, when did you form your current company, digital exhaust, which is a very clever name, you'll have to tell me about that. Carlos Hidalgo  21:04 Oh yeah, there's a little bit of a story behind that. So I was working in 2022 early 2022 I had an offer to go be the Chief Revenue Officer of another agency, which I my wife and I talked about it, we prayed about it, and I had a really, really close friend of mine who was their chief strategy officer at the time, so the ability to work with him, stay in the industry and work with some really good clients, I jumped at, so I took that role over that role lasted eight months. I won't get into all those details of why? Never, never, really did get a clear answer. The answer I was given, not exactly. The numbers didn't the number. I'll just say the numbers proved otherwise. All that said that came to an end in 2023 I believe. Yeah, yeah, 2023 and so February, 23 so at that point, I was like, Okay, well, what do I do? I can try to go get a job, which I did. Nobody was really interested in, you know, early 50s, guy coming in. So, you know, did the interview thing. And then I just thought, Well, why don't, why don't I just bet on myself again and go for it. So at that point, the my friend who was the chief strategy officer, he had also left, so he and I started talking and thought, why don't we just do this together? You know, services he loves to implement, I love to sell. Let's just see if we can make a run at this. So here we are now. It'll be four years in or three years, I guess, in February or April of 26 and we're still alive to talk about it. And so that's how it came to be. It was really just, I've done this before. There's no security, no more security. I believe in working for somebody else than working for yourself. So bet on yourself and put out your shingle and see what you can make happen. Michael Hingson  23:06 Where did the name digital exhaust come from? That's a clever name. Carlos Hidalgo  23:10 Oh, thank you. We were, we were batting around so many different names, and we just had a thing, I think we had a running Google Sheet, like, let's just throw names up there. And then I was listening to a recording of a vendor that we had done work with in our early days, and he was talking about how you can track the digital movements of someone. And he said, You know, so basically, you know, they're leaving behind their digital exhaust. And he used the term twice. So I called my then partner, Tracy, and I said, Hey, what do you think about the name digital exhaust as a company? And he was like, Oh, I love it. So I said, Well, before we that, we have to call Dan and see if he would be okay. So I did some looking, you know, the whole trademark search, and when I told our partner about it. He said, Oh my word, I love it. He said, Never, never even thought that that could be a name, but if you guys want it, go for it. So we took it and it is, it's, it's, we think it's pretty unique, and it also describes a lot of what we do with customer data to get an understanding of how do you engage with them, where are they, and how are they going to interact with you and your brand? How so well. Again, he was right. I can look at your digital footprint or your digital behavior. I can see what sites you've visited, what web pages you visited, how much time you spend on a product piece, how much content you engage so I can look at all of that behind the scenes. Start to score that if you're an account that I want to go after, or if I'm a lead based sale, that gives me a lot of intelligence on what you're interested in. And then there's ways to kind of, from a insight perspective, determine where you are in that journey, whether it's your four. First time as a purchase, you're a current customer and you're interested in purchasing something else. So it gives us a lot of insight into that, so that I can message you or I also know when should sales place a phone call to you and start that conversation. So that's why we use the term digital exhaust, because, again, it's a lot of what we do and how we use our customer data. Michael Hingson  25:20 Several years ago, I watched a 60 Minutes program, gosh, I don't know it's actually a number of years ago. And one of the segments there was a guy who was on he was a private detective, and what he said was, I can tell more about you than most anyone else can simply by looking at your trash. And in fact, I can't remember if it was Mike Wallace or not. Who was the interviewer, but they went on investigated some trash cans and and this guy could just tell you so much about your entire life just by looking at what was in the trash can. It was really pretty amazing and and I don't mean that in any way as a negative thing, but it's very clever that people have that insight. So I appreciate what you're saying about digital exhaust. It makes perfect sense. Carlos Hidalgo  26:17 Well, good. I'm glad it does. It means we've hit the mark. I'm not I will say this. I'm not going to go through my customers trash, but I am not surprised that if you did how much you could learn about somebody, 100% but Michael Hingson  26:30 you do look at their their digital footprint and so again, and it makes perfect sense that you can learn so much that can help you, help them grow. Yes, absolutely gives incredible insight. You talk about making growth simple, tell me more about what that means. Carlos Hidalgo  26:51 Yeah, you know, I've been in the space a long time, and that really came a couple years ago. We started seeing different models that would come up different frameworks that would come out from different vendors. Started talking, you know, I talked to a lot of chief marketing officers in my role, and over and over, what we saw was just complexity of taking terms that everybody would know and applying a new term or creating a new term to replace the old term, because you wanted to stay edgy. And I finally had a CMO who said to me, this is all so complex. Is there any any organization out there, or any way to just make this simple? And I thought, Gee, I kind of been thinking the same thing, because I see all these talking heads out there on LinkedIn and at these conferences showing these overly complex, overly engineered models, and I'm like, You got to be a PhD to implement that thing. And again, I'm also a pretty simple guy. I don't think growth needs to be all that hard if you know your customer, what they need, when they need it, and why it's important to them. I'm going to be able to sell you quite a bit. I'm also going to be able to be a better marketing, better partner to you, because I'll be the first one to be able to tell you you don't need that, or you need that, but you shouldn't get it from us, and here's why. And so we just started saying, You know what? Let's create with our models. And we have models and we have frameworks, but we want them to be kind of what Apple is, right, really innovative, where you can use it. You don't necessarily have to have someone to guide you through it. And so let's just make it as simple as possible for our clients to grow their companies without these over engineered models, which mostly a lot of them are created to sell stuff. And while we want to sell stuff more, so we want to help customers be better at what they do. And so that's why we say is we want to help you make growth simple, cut through the clutter, get to what matters and move forward. Michael Hingson  28:58 Yeah, which makes a lot of sense. By by any standard, how do you find storytelling comes into what you do and how you interact with customers? Carlos Hidalgo  29:11 Yeah, it's really important in the beginning, right in the beginning stages. Anytime I'm engaging with you, if I'm a consumer and you're a brand, I want to your brand should tell a story about who you are, the value that the customer gets when they're going to interact with you, they're going to use your product, what you stand for. Can they trust you? Trust is huge. Right now. We live in a trust economy. I want to know that if you say something, I can you're going to stand behind it. So all of those things are come through in terms of story. Now, what I've always said is I think that story is important. But when it comes to now, especially in the world I live in business to business, once I get into maybe I want to purchase something for you or purchase your product. Now I. Moves from a story to a dialog because I started, I start need, needing to know, what are you interested in? What are your challenges? What are your needs, what are your pain points? And as you're telling me that I can respond more in a conversation, I can still use parts of the story, but now it's a two way dialog, even in a digital world. So if I can create that, that's fantastic, then you become my customer. And now I still want to keep telling you stories. I want to tell you a story about why you can trust us. I tell you a story about how I interact with you. I tell you a story about how I deliver service and how I help you onboard. So all that bleeds into what we call, you know, what I call the big customer experience, from brand engagement to what I'm buying to now that I become a customer, all of those are experiential factors that we have to consider. Michael Hingson  30:49 Well, yeah, and I think that storytelling is a very significant part of selling and sales, because it's part of what really helps create the trust, because people can see through it, if you're just blowing smoke or playing games. Carlos Hidalgo  31:05 Yes, they can absolutely. And you only get one shot if that's what you're gonna do only, yeah, once I realized that forget it, I'm not coming back, that brand loyalty is away real quick. Michael Hingson  31:16 Yeah. So do you encounter in the interactions that you have with people with a lot of burnout or who are going that way. Carlos Hidalgo  31:25 Oh yeah. It's, it's something that I went through in 2016 it's, it's a, I mean, the World Health Organization, whatever you think about them, they definitely have listed it as a illness or as a condition. So it's something that I've seen. It's something that I've written against quite a bit. I don't think we need to get there, but I also think it is part of the consequence, or the outcome of when we make work center of our universe, and we make work our God, when that's going to happen then, yeah, you're going to experience burnout. And I think burnout comes in different flavors, but I see a lot of people who are going through it, trying to work through it, trudge through it. I heard the term the other day, manage burnout. I don't know why you would want to manage burnout. I think you need to take steps to avoid burnout, to avoid it. Michael Hingson  32:17 Yeah, why is it so many people face it, and are experiencing burnout is because they just deal with work, they don't relax, or what. Carlos Hidalgo  32:27 Well, I think there's a lot, lot in that. I've done a lot of study, and that was the topic of some of the topic of my book that I released in 2019 the UN American dream is, I think we, especially in our Western culture, we have adopted this idea that the busier I am, the more important, the more valuable I am, and so and the reality is, none of us are well wired to go, go, go, go, go. Rest is actually a gift from the Lord. And you know, I think very few of us. But you know, think about the last time you talked to anybody. How are you? Oh, I'm so busy. We love to be busy. We love to have jam packed calendars, because it makes us feel good. The other part of it is when you think about workaholism, you know, that is an addiction. And the only time in my experience, we engage with or become addicted to something, it's when we're trying to avoid something else. And so think our workaholism, which leads to burnout, is right up there with our rising rates of anxiety, of depression, of loneliness, because we have bought a false narrative that if we go, go go, we jam pack our calendars, we work like and work like crazy until we hit some imaginary number or we can call it quits. That's what life is all about. And I just sit there and you know, my number one question to people who are running that race is, how's it working for you? You don't seem really happy right now, you don't seem fulfilled, and you're living on the promise of some day and some days, not a day in the week, right? Michael Hingson  34:03 I People ask me, How are you all the time? And my response is something actually that I borrowed from somebody else. I just say, I'm lovely. Yeah, I get lots of reactions from that. It's kind of cute, but it's great. You know, I I agree with you, there is a there's a need and a time, and it's appropriate to not work all the time. Yes, we we don't ever take time even just to sit and think about what we did today. We don't take time at the end of the day to go in our own brains. How did this work out? How did that work out? Why didn't this work? Why did this work? What could I do to make it better and then listen for answers? It's like praying. So many people, when they pray to God, they pray to Jesus and so on. They spend all their time praying and saying what they want, never realizing God all. And he knows that, yeah, when are you going to start listening for answers and really listening? And that's, that's the challenge that I see so often people don't listen, and the answers are always there. They're in their inner the the inner voice that they can hear if they but practice well. Carlos Hidalgo  35:17 And I think to part of that is you need to be still, right? And we see that in scripture where we're told be still and know that I am God, if I mean there, there. We have so much noise and so much input with our phones and constant, you know, interaction and constant noise. We don't give ourselves the ability to sit and think and process, to just to be still. And that is something that I would say, really, for me, over the last decade, has come into focus of I enjoy my downtime. I enjoy the silence that I it's one of the reasons when I run, I don't run with headphones. In my own little world, in my head, praying, thinking about things. There are times I'll drive in the car without the radio on, just in silence, and I tell people, then they look at me like, I have three heads. Yeah, I'm like, oh, it's I am so much better for it, because I'm no longer living life reactively. I'm able to live life in a way that brings me a lot of peace, a lot of joy, a lot of happiness. And when I work, I work really, really hard, but it's definitely not the center of my universe. Michael Hingson  36:27 I know people think I'm crazy, but I can go days without looking well, not days. I'll go a day. I do it volitionally, but I can go quite a while without looking at text messages, and when I do, their message is there sometimes, but I know that I could actually go for a considerable length of time without needing to carry my phone around. Now, the only reason I do carry it around, I mean, clearly some phone calls can come in and so on, but I use other tools on it that you have access to in other ways. So I use it for those things. But the bottom line is, is that I don't need to have this phone with me to stay in touch with people all the time. So if I carry my phone more often than not, I will be in a hotel room listening to something on the phone and, sure, relaxing, rather than all the other things that one could do with it well. Carlos Hidalgo  37:25 And the number of people that I talked to and research shows this that, you know, the last I saw was over 60% it's the first thing people do when they wake up is they reach over and look at their phone and I say, sit there and say, What is so important that you can't even wait 15 minutes from the time your eyes open. But we've become addicted. We've come addicted to the noise, to the constant, go, go, go. And then, you know, we have a friend of ours last year was just, I'm so busy. I'm so busy. Told my wife, over the next three months, I only have this one day I can do lunch. And then you start realizing, like, Well, really, that's, that's how you want to live your life over the next 90 days, you only have one day. Now, I didn't believe it when I heard that. I don't think they were trying to make excuse, and I don't think lying. I think in their heads, they really had this belief of, oh, I can. I've only got one day out of the next 90, but we've weed ourselves into believing that this is how we should be living life. Yeah, and it's not how I want to live life. I'll work hard, I'll put everything I've got into my clients and my business and things like that, but I don't want to be that strapped. I was that strapped one time, time wise and work wise, and it made me absolutely miserable. Mm, hmm. Michael Hingson  38:45 I know when I wake up in the morning I do reach for my phone right at the beginning. One of the very first things that I do is reach for it to see what the temperature is outside, to see what the temperature is your house, to see whether I want to turn the heater on, you know, but I don't look at messages. I don't need to do that. I'll do it eventually, but, you know, I So, as I say, I use it for other tools, but I use the phone, because that's the tool that's available to me that gives me that information, and it'll help me decide, do I want to turn the heater on, or do I want to turn the air conditioner off? And that's what I do. And then I put the phone down, and I start visiting with the dog and the cat, and we have conversations which is, which is kind of fun, Carlos Hidalgo  39:29 but yeah, you get to enjoy life. Michael Hingson  39:32 I remember, remember the old technology town? Now it's old Blackberry. Oh yeah, the black and Research In Motion. There was one night when Research In Motion lost communications with all of the blackberries, and every BlackBerry went dead, I think, for about 12 hours. But I heard that even during the time when that occurred, people committed suicide because they had no way to look at their blackberries. And. Get information. And I always thought you're that dependent, that you can't cope for a while, especially at night without that information. Carlos Hidalgo  40:09 Come on. Yeah, it's staggering. The number of, again, over 50% of people said that they would be panicked if they want an app without their phones and so and again, I used to, I used to live that way. So I understand it to a degree, but, well, I understand it. Yeah, I also tell people you don't have to live that way, because people i The people I know who live that way, don't seem very content or fulfilled, right, right? Which is really the issue, isn't it? Yeah, absolutely, because we only go, we only get one shot at this life, and I want to make the most of it. Michael Hingson  40:43 Make growth simple. Carlos Hidalgo  40:46 That's right, personal, personal and business wise, right? Michael Hingson  40:49 Personal and business wise. So what is hustle culture? Carlos Hidalgo  40:54 Well, hustle culture has been promoted by a lot of folks, a whole lot more well known that I am, you know, where Kevin O'Leary for Shark Tank, Shark Tank talks about, you got to be willing to work eight days a week, you know, and give everything you've got, you know. Gary Vaynerchuk talks about, you know, go, go, go, go. And, you know, we just see it out there of this, you've got to be willing to go above and beyond. If you want to have success, if you want to make this money, you've got to just make sure you're willing to hustle at all costs, which to me, there's a place for that. As I said, when I'm working I hustle. I work hard. I get in a zone. I kind of block everything out and and there are some weeks where we require over and above it. You know, 16 or a week is is not something that has never been done. But the difference is, there's a couple of differences. Is I'm going to work hard because that's what I'm told to do. In Scripture, it says that with everything you do, do it with all your might and do it to the glory of glory of the Lord. So I'm going to do that. Plus work was one of the first things that God ever created. He told Adam in the garden, I want you to work now, what we also see is that it was cursed when man sinned, and it was part of the curse in the garden. But I do believe work is noble. I believe it's valuable, I believe it has so many things that can teach us. So I'm working. I'm hustling hard when I'm working, but this idea that I need to give everything I have to my business so that I'm successful. Well, what about our relationships? What about our own our last word, too, right? Our own physical health? What about my marriage? All of these things that require work yet, you know, you got a guy like Grant Cardone talking about 95 hour work weeks. That's insanity. Yeah, at what point, you know, so to me, I really believe, and I've had some people who've argued with me over this. If you want to know what the object of your affection is, show me where you're spending the most time and attention. And it's not time or attention, time and attention, right? I cannot. I cannot be, quote, unquote, working, but I can be with my wife, but my brain is working. My brain is thinking about my work, thinking about my business, thinking about my career. So what good is it to her if I'm there or not? Yeah, I'm not investing in that relationship, and that is just as much work as anything else. And I would I would say the rewards are better and the gratification that much deeper. So can work life balance actually be attained? I don't believe in work life balance. I believe in boundaries, and maybe I'm splitting hairs, but when I see that, over 70% of people say that work life balance is unachievable. It tells me it doesn't exist. It's also the only place in our lives where we talk we try to separate work from life. Nobody talks about finance life, business, kids life, business, marriage life, business. But we talk about work life balance. Now I understand we spend a lot of time at work in our modern day culture, but if I can decide that I'm going to put boundaries around the things that matter most to me, so like work, like my relationships, like my physical, mental and emotional health, my spiritual health, and that's how I've started to live life. Is instead of trying to balance everything, I'm going to set boundaries. So what does that look like? Well, the first thing I do in the morning is not check the phone. I get up, I pray. I have coffee with my wife. Sometimes we have really deep conversations. Sometimes we look just let the caffeine kick in and let it wake up, and then we set time in prayer. So every day, pretty much between 815 and 830 I'm at my desk ready to work, but I've put a boundary around that morning time, which allows me to start the time with with my Bible and with my wife from 830 To about 1230 I'm locked in. I am working. There's a boundary around there's a boundary. And then about 1230 to one, about two o'clock, that's my workout. Either go to the gym or I go for a run, come home, make my protein stuff, and then I'm back working again. And so and then when I'm done work, between 530 and six, I shut it down. Work is over, and now it's my personal life again, and whatever that looks like, and some of that is seasonal, because of where I live, in the summer, it'll get stay light till 930 and the winter, it gets dark by 430 there's quite a disparity. But because I have those boundaries, I know that I'm able to bring the best of myself to each of those areas of my life, and that is far easier than balance. And when one of those boundaries needs to move, I get to have a conversation. Hey, I've got a call tonight overseas. Or do we have anything? Are we good if I take this call at 730 at night? So I take the call at 730 at night, but I have that discussion, and it's it takes more effort to move a boundary, takes very little effort to get knocked off balance. Michael Hingson  46:05 Yeah, and I think that makes perfect sense. I know for me, when Karen was here, we we enjoyed breakfast and we enjoyed dinner, and I think there's a lot of value in that. Now, I was always the earlier riser, but partly because I worked for companies that kind of required that. That is to say I worked, for example, when I lived in the east for California companies. So I ended up being there later. But when I worked in the West, calling the east, I had to be in work by six, because that's what I needed to do. But we agreed on that, and I hear exactly what you're saying. The fact of the matter is that you've got to really make some decisions, but if you're in a relationship, then you both have to agree and make the decisions together, which is what really should happen 100% Carlos Hidalgo  46:58 and those boundaries will change. I mean my boundaries now that I'm an empty nester, you know, had I lived this way 15 years ago, would have looked far different because I still had children at home. And so the boundaries can shift and change. But to your point, you have to talk about that. And what I have come to believe is that if I'm making those decisions in regards to my business, my job, my career, and I'm not having the conversation with my significant other, then I'm not I'm not sacrificing anything. I'm just selfish. And yet, what we see is, Oh, you got to sacrifice for your business. I've said to couples before, if you and your wife believe and want to say, hey, we want to go build this thing and we want to go sell it so we know the next five years we're hardly going to see each other, and we're both on board with that, and this is what we want. Go in peace. I think you're nuts, but Go in peace, but still, you made the decision together. That's right, and that's the difference. And I find that a lot of people do not do that, and I also think it adds to the stress and the loneliness and the anxiety and the depression is because we're chasing something that is so fleeting, and no matter what Empire we may build professionally, we can't take it with us, right? Michael Hingson  48:13 And that's something that I wish more people would truly realize. It would make for a much happier world. Carlos Hidalgo  48:21 It would. But the unfortunate part is, until the pain and consequence of how you're living outweighs the fear of change, most likely you're never going to do anything different, right? 48:31 So tell me, Carlos Hidalgo  48:32 oh, go ahead. No. Oh, okay, tell me about the Michael Hingson  48:36 title of the book, the UN American Dream. Where did that come from? And why did you name the book that, why was that the title? And so on, Carlos Hidalgo  48:42 yeah, and so in 2016 is when I informed the company that I had started with my brother 11 years earlier that I was stepping down. Didn't really know what that looked like. I literally just one day, through the help of a friend and God's good grace, decided that it was time for me to go. And so the way they wanted to handle it in end of the year, and I think this was like end of October ish, when I made that decision, they said, You know what, let's not announce anything. We don't want our clients to get spooked in q4 so let's wait until the turn of the the new year. So that was into 2017 so I made a post, and I published it in February, 2017 about why I was leaving the company, some of the things that I was learning along the way. And what surprised me was the phone calls and emails I got from colleagues who said, Hey, I just read your post. Can we talk? I'm kind of thinking about the same thing. I'm miserable. And it was one email in particular that still stands out, where he said, I'm miserable. I started to think like, wow, okay, this, this is not just me. My circumstances were different. But this seems to be a problem, so I started to just do some research on our obsession with work, the number of hours we work, this idea of balance and hustle culture. Really immersed myself in it, and I thought this isn't what Truslow Adams meant when he coined the term the American dream. We're killing ourselves for what like, for What's the objective here to just add another zero to my bank account. So as I started to do that research, I saw myself and a lot of that same story, and the mistakes I made and how I was, you know, I had put my business first all the things that we've talked about. And I thought, Man, this is really quite un American, really, because we say we're the land of the free and the home of the brave, but we're not free if we're slaves to our company or our jobs or our careers. So I thought, You know what? I think what we're doing to ourselves is un American, and we're chasing the UN American dream, and that's how I came up with the title, Michael Hingson  51:05 who have been some of your greatest influencers? Carlos Hidalgo  51:09 Wow, I have had a lot. Obviously, my parents have been huge influences in my life. My mom is a fierce prayer warrior, and so I fervently believe I would not be where I'm at today if it wasn't for her and her faithfulness and that and my dad is it has been in marketing and sales and advertising. So learned a lot from him, just in life, and then also in business. There's a gentleman who lives up the street who is kind of like a second dad to me, it's an interesting relationship, because his son is also my best friend, but gentleman by the name of Keith Vander wheel who is salt of the earth, wise, just a wise, wise man has loved me, has when needed, given me a swift kick in the rear end, and just really helped keep keep me focused, and been one of these guys that I can go to, and it's a little about almost 20 years older than I am, so he's one that has seen more and done more. So I'm thankful for that. And then I am very fortunate to have about three or four very, very dear, dear friends, close friends, I mentioned one, Keith's son, who spur me on to greater things, encourage me when necessary, rebuke me and help me. And then I would say, more than anything, my wife, I learned stuff from her each and every day, her steadfastness, Her Grace, her strength of character, she is absolutely the strongest person I know, and has been the biggest influence in my life. Michael Hingson  52:45 I when I was in college, did radio, and I've always liked comedy. I've always liked trying to be a little bit flip and so on, yep. But I will tell you that my wife constantly amazed me. She was pretty much a lot more straight faced and straight laced than i But when she came out with a zinger, it came out of left field, and you never saw coming. She was amazing. Clearly, she observed me a whole lot more than I thought she did, right? Carlos Hidalgo  53:18 And what a gift that is to have. My wife and I were just, we went out for brunch today, with it being the holiday, and I just, I told her, I said, I just love how much we laugh. Yeah, what a gift that is to have in your marriage. We're just laughing together and laughing at each other in a way that's not demeaning, but appreciates our differences. And you know, we can tease each other and enjoy it and know it comes from a place of love, yeah. Michael Hingson  53:42 How do we deal with the epidemic of loneliness in our lives and in our world? Carlos Hidalgo  53:48 Wow, that's a great question. It's first of all, I think it's heartbreaking. I see this especially with men. And statistics would show that that men especially struggle with loneliness. I think number one is we have to come to the realization we were not meant to live in isolation. We are communal beings. God created us to live in community, and we need to step into that. And part of that is letting your guard down and being vulnerable and letting people know where you struggle. Now I'm not talking about wearing your heart on your sleeve and walking right every stranger and spilling, but those closest of relationships, and I can say, you know, for me, when I isolated, that's when I became the worst form of myself and went to places I never thought I would go. And so I think loneliness, first of all, get off social media and your phone, because that's not a connection. No, your friends, all of your 1000s of friends on Facebook, are not true friends. They're people, you know, but they're not people that are going to walk with you through some of the hardest times of your lives, and so find those. Group, find that community, whether it's your church, whether it's a small group that you take part in, whether it's people at your work, but really start to invest in those relationships and bring as much to it as you're expecting them to. And for me, it became just with those closest relationships. I'm an open book. I'm not going to BS. I'm going to talk about what's on my heart, what I'm struggling with, what my victories are, what my low points are. And for me, that starts with my spouse. As I mentioned, I've got three other men in my life that are around my age that I can confide in, be open with, and it's the most freeing, wonderful thing, and it's their relationships that I cherish, and I think that's how we end this cycle of loneliness. But I think a lot of people have been duped. Well, I'm on I've got a bunch of friends online, yeah, you know, put the phone down, get off your social media platform and go be human and interact with other people. Michael Hingson  56:01 It gets back to the same thing we talked about earlier. There's a whole big difference between head knowledge and really knowing. And the friends who are truly your friends are people who you know and who know you and that you can truly be honest with and who will be honest with you. And that is not something that you get from all those Facebook friends. Otherwise, you're being awfully silly, right? Carlos Hidalgo  56:23 And I also think we have to get out of this idea in our culture that if I don't affirm you, I somehow don't like you anymore, this idea that tolerance and love are the same thing. Some of my closest friends have been some of the ones that have come to me and said, Hey, here's what we've observed, and we're sure you don't like that about you, and you know this needs to change. And I love that. I love that I friends who will call my stuff and a wife who will say to me, this isn't the best you like what's going on here? I need that in my life, because if all I want to do is have people pat me on the back and affirm me. I'm going to get entitled pretty quick. Yeah, and that doesn't help at all. Right? How do we bring civil discourse to our society? We're in an environment and in a world where we just don't appreciate or have conversations anymore. How do we deal with that? Well, I think a couple of things. First of all, I think we have to get back to an appreciation for and a respect for human life and humanity in general. Michael, I'm sure if you and I spent a few hours together, we would eventually land on a topic that we don't just that we don't agree on. I can be okay with that, and because if I'm open to say, Hey, Michael is a human being. He's smart. He's overcome incredible odds in his life, and maybe if I listen, I can learn something. Doesn't mean I'm going to come to your side of the the position, but I can at least learn something. But I think systematically, over decades, we've been denigrating the the value of human life. I mean, how many millions of babies have we aborted in this country? You know, your your own story, your parents were told, hey, just put him in a home. He's not going to amount to anything because of his blindness. That's insanity, you know. So today, instead of civil discourse, if I don't like you, I berate you online, I make something up about you, or I kill you. And right so and to tell you how far we've gone, not only does that happen, but then we're gonna have people who celebrate in the murder of whether it's an insurance CEO or a Charlie Kirk, or anybody, and I just sit there and say, Okay, we've we've gotten so far right civil discourse. And so I think number one is just a respect and a value for human life, which we have a lot of work to do there. And then number two, again, back to what I said, this idea that if I disagree with you, I somehow don't love you anymore. And the example I use is this idea of, well, you need we need more tolerance and affirmation. There was a time Michael where my behavior within our marriage just was unacceptable. I mean, I was cheating on my wife, and once she found out she still loved me, but she couldn't tolerate the behavior for reasons that I think I need to explain. So at that point, you say, All right, well, how do those two things work together? If I had kept doing what I was doing, I know for 100% she would have loved me till the day she died, but she died, but she wouldn't have been able to stay with me, because you can't tolerate that behavior. She's supposed to affirm that. And so this idea that because I quote, unquote, love you, I affirm you, I actually make the case that if I love you, I'm going to help you be the best form of yourself, which sometimes means disagreeing with you and pointing things out in your life. That are unhealthy, that's fair. So I think we have to get back to that place of we can have disagreement, still have respect for each other. We can disagree vehemently and still do it respectfully, right? And then at the end of the day, I can respect your position because of who you are as a person, and that you know, giving you the benefit of the doubt. This is a well thought out position. And so, okay, great. We agree to disagree. We can still be friends, yeah? Michael Hingson  1:00:27 And we might learn something, or at least be put on a path where we think about it, and we may discover that, oh, that person's right, correct, yeah, which is Carlos Hidalgo  1:00:36 cool, yeah, and it's not that hard. And again, no, do your do your homework. Know what the real issues are, and stop reading headlines on social media. Michael Hingson  1:00:46 Yeah, really, get away from that. What else should we know about you? Carlos Hidalgo  1:00:50 Well, I'm the father of four amazing kids spread all over the country, ages 30 to 20. He'll be 24 in 10 days, and then an amazing daughter in law, soon to be daughter in law, my second son is engaged, gets married next year. I love the outdoors, anything outside. And I would say, if I want your audience to remember anything, it's that what Jesus Christ has done in my life has been nothing short of amazing. And like I said at the beginning, this is my operating system, and it's who I am and my reason for being in each and every day. And I sit here and I just am in awe of the life I get to live. So I'm very, very thankful and very, very humbled by it all. Michael Hingson  1:01:36 If people want to reach out to you and maybe explore working with your company, using your company to help them. How do they do that? Carlos Hidalgo  1:01:43 Yeah, you can email me at Carlos at Digital exhaust.co it's not.com so make sure it.co's or I won't get it. So you can shoot me an email visit our website, which is digital exhaust.co or looked me up on LinkedIn, just Carlos adalgo, H, I, D, A, L, G, O, right. That is correct. Yeah. I appreciate you getting the name right on the introduction. So thank you for that. I worked at it well. Michael Hingson  1:02:12 I want to thank you for being here. This has been wonderful. And as I tell people all the time, if I'm not learning at least as much as anybody else on this podcast, and I'm not doing my job well, which means I do need to listen and think about it. And I appreciate all the insights that you gave us today, and I appreciate all of you being here and being with Carlos and me. Love to get your thoughts. Please reach out to Carlos. Please email me at Michael H i, at accessibe, A, C, C, E, S, S, i, b, e.com, but most of all, wherever you're listening or watching the pod podcast, please give us a five star review and a rating. We love that. We love your your input, please. Of course, I want it always to be positive, but I'll take whatever you send because we we value that. And for all of you and Carlos, you as well, if you know anyone else who ought to be a guest on the podcast. We'd love it if you'd let us know we're always looking to meet more people to help show that we're all more unstoppable than we think we are. And with that, I want to thank you again, Carlos, for being here. This has been absolutely fun. Carlos Hidalgo  1:03:13 Michael, thank you so much. I've really enjoyed it. Michael Hingson  1:03:20 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m

Apasionado por la política internacional, Juan Carlos Hidalgo regresó a Costa Rica tras más de una década de trabajar en Washington para incursionar en la política local; primero como candidato a diputado-curul que no alcanzó en 2022- luego como presidente del fraccionado partido Unidad y ahora como su candidato presidencial. Llega a la elección con 47 años (justo cumple este sábado). Es un demócrata liberal, especialista en Comercio y Políticas Públicas y pugna como otros muchos por hacerse visible y poder colarse en una eventual segunda ronda del torneo. Su debilidad es su bandera. Pese a contar con el apoyo de importantes figuras del PUSC, le juega en contra la desconfianza que genera que la mitad de la bancada parlamentaria sean hoy fichas incondicionales del oficialismo. Con Juan Carlos Hidalgo conversamos en Hablando Claro.

Escuchamos sus propuestas.

Need any advice or information, message us.We chat with Presidential Candidate Juan Carlos Hidalgo of the PUSC party to talk about Costa Rica's present and future. We dive into what the country is doing right, where it's falling short, and the changes he believes are needed to move forward. Our conversation covers security, the role of free trade zones, investing in rural communities, and much more.Free 15 min consultation:  https://meetings.hubspot.com/jake806/crconsultContact us: info@investingcostarica.com

En este episodio de Palabras Bajo la Lupa, nos adentramos en la política latinoamericana con Juan Carlos Hidalgo, candidato presidencial de Costa Rica. Exploramos los desafíos de la democracia en la región, el auge del populismo autoritario y el papel de Costa Rica en la defensa de la democracia liberal.Palabras bajo la lupa es una miniserie de Bajo la Lupa, un podcast de ⁠Diálogo Político⁠, proyecto de la Fundación Konrad Adenauer. Conducción: Laura Vargas y Ángel Arellano | Realización: Franco Delle Donne | Rombo Podcasts. Visita ⁠dialogopolitico.org

Hacer realidad la fusión nuclear una fuente de energía sostenible y masiva. La que alimenta al Sol y las estrellas, representa uno de los retos más complejos y prometedores de nuestro tiempo y es necesario saber en qué punto estamos, qué horizonte tenemos por delante y, sobre todo, si estamos preparados para acompañar a la ciencia de la fusión entendiendo sus principios físicos los obstáculos científicos y tecnológicos que aún deben superarse y las razones por las que este esfuerzo colectivo puede marcar un punto de inflexión en la historia energética y en la mitigación del cambio climático. Nos jugamos mucho, y por eso volvemos a hablar de fusión nuclear con dos expertos de alto nivel: Pablo Rodríguez, investigador del MIT y que junto con CFS están desarrollando un prometedor reactor tipo tokamak compacto con imanes superconductores propios de alta eficiencia. Y subimos a la Nabucodonosor a Carlos Hidalgo, director del Laboratorio Nacional de Fusión del Centro de Investigaciones Energéticas, Medioambientales y Tecnológicas (CIEMAT), y autor del reciente y recomendable Fusión nuclear para la sociedad. Sueños y belleza de la imperfección en la ciencia (Ed. Catarata) Con Don Víctor desde el Planeta Segovia hablamos de cómics nucelares.Escuchar audio

Escuchamos sus propuestas.

Hospitalidad Cero & Valhalla se presentan el 11 de Abril en el Anexo Independencia. Carlos Hidalgo. 7 a 10 abril Taller de cine y fotografía. Indira Sarabia, nos platica del regreso del espectáculo: Shen Yun que regresa este año al Conjunto Santander de Artes Escénicas de Guadalajara del 6 al 10 de mayo, para ofrecerle al público un espectáculo completamente nuevo, como parte de su Gira Mundial 2025.Conducción: Juan Pablo Balcells. Producción: Armando Tiburcio.Sistema Jalisciense de Radio y Televisión.Escucha la música del día dando ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠clic aquí⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visita: www.jaliscoradio.comFecha: 01 de Abril del 2025

Producción y conducción: Juan Pablo Balcells.Sistema Jalisciense de Radio y Televisión. Visita: www.jaliscoradio.com

How can understanding customer insights and marketing fundamentals drive business success?In this episode of The Hard Corps Marketing Show, I sat down with Co-Founder & CEO of Digital Exhaust, Carlos Hidalgo, a seasoned marketing leader with decades of experience. Carlos brings his expertise in focusing on customer insights and core marketing principles, emphasizing the importance of deeply understanding your customers rather than chasing the latest trends or technologies.Carlos explains why knowing your customers and concentrating on key areas like customer experience, brand truth, and proper onboarding can have a significant impact on business growth. He shares practical advice on how to conduct customer interviews and use those insights to shape your marketing strategies. Carlos also highlights how his company helps other organizations implement these fundamental practices for long-term success.In this episode, we cover:The importance of understanding customer insights in marketingHow focusing on customer experience, brand truth, and onboarding drives business successPractical tips for conducting customer interviews and applying those insightsHow Carlos' company helps businesses implement these essential marketing practicesIf you're looking to improve your marketing strategy and achieve sustainable growth, this episode is packed with invaluable advice you won't want to miss!

Hablamos de su candidatura.

El Partido Unidad (antes llamado Unidad Social Cristiana) no gobierna desde los albores del siglo (2002-2006) con don Abel Pacheco. Pero se ha mantenido a flote con bancadas parlamentarias de un dígito. Y eso no deja de tener mérito no solo por su estrepitosa caída en 2004 sino también por los tempestuosos vientos que arrasan hoy con las estructuras partidarias tradicionales. Con el anuncio de su precandidatura, el ahora expresidente de la agrupación y analista de políticas públicas, Juan Carlos Hidalgo, asume el reto de desmarcar la bandera rojiazul de los estrechos vínculos que tejieron con el actual gobierno, tanto diputados como exdiputados en sendos cargos de extrema lealtad y confianza política. También por supuesto deberá medir su fuerza de cohesión, el poder de las estructuras y por supuesto el entusiasmo que logre generar con el diputado, Leslie Bojorges, que es el único que por ahora parece decidido (y con recursos) para hacer frente a la contienda interna que se realizaría el 27 de abril. ¿Cómo pretende lograrlo? ¿Cuáles son los mensajes y sobre todo las propuestas y el cómo de las reformas “de primer mundo para enfrentar los problemas de nuestra realidad… En un país moderno, con una economía pujante que genere empleo de calidad y donde la movilidad social sea la norma y no la excepción”? Como analista, Hidalgo ha sido crítico del Estado expansivo que impone muchas regulaciones a la actividad productiva y hasta adversó algunas acciones que apoyó el PUSC en las últimas administraciones. Para hacer una primera aproximación conversaremos con él. 

Conducción: Juan Pablo Balcells. Producción: Armando Tiburcio. Sistema Jalisciense de Radio y Televisión. Escucha la música del día dando ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠clic aquí⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Visita: www.jaliscoradio.com Fecha: 09 de Enero del 2025

Conducción: Sofía Solorzano y Juan Pablo Balcells. Producción: Armando Tiburcio. Sistema Jalisciense de Radio y Televisión. Escucha la música del día dando ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠clic aquí⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Visita: www.jaliscoradio.com Fecha: 21 Octubre 2024

U4IMPACT, o cómo aprovechar el talento de nuestros jóvenes n Noticias Positivas nos gusta insistir en que estamos viviendo en una auténtica encrucijada. Es decir, en un cruce de posibles caminos entre los que debemos decidir. Y no se trata de una decisión cualquiera dado el contexto de acuciante crisis ecosocial en el que nos encontramos. No nos queda otra que elegir bien. Y para elegir sabiamente necesitamos apoyarnos todo lo posible en el conocimiento. Acompañado, por supuesto, de buenos valores. Sobre todo esto saben mucho en U4IMPACT, que ha protagonizado la última entrevista publicada en nuestro canal En esta charla con Carlos Hidalgo de Morillo hemos podido conocer en profundidad la labor de esta empresa social, cuyo objetivo es conectar el talento universitario con empresas y organizaciones a fin de impulsar proyectos innovadores y sostenibles. U4IMPACT colabora actualmente con 60 universidades y cuenta con más de 2.600 estudiantes de último año registrados. El planteamiento es tan sencillo como oportuno: posibilitar que todas esas millones de horas que emplean los estudiantes en sus trabajos de fin de grado y fin de master tengan una utilidad real más allá de finalizar sus estudios. Estamos hablando de hombres y mujeres que están a punto de incorporarse al mundo laboral. ¿Qué mejor carta de presentación que realizar su TFG o TFM en colaboración con una empresa que necesita, precisamente, que le ayuden personas preparadas y motivadas a fin de desarrollar nuevos proyectos? De hecho, muchos estudiantes acaban contratados por dichas empresas. También hemos aprovechado para conocer otra iniciativa en la que está implicado Carlos. Se trata de SustainableStartup&Co, plataforma dedicada a acompañar a organizaciones públicas y privadas en sus procesos de tránsito, implicando procesos de innovación y conectando con las soluciones más avanzadas del ecosistema emprendedor. Todo ello en clave sostenible.

Podcast de On Demand

Podcast de On Demand

“I had bought into this idea that you had to sacrifice everything you had to kill yourself for growth. And it cost me dearly. I made some really poor decisions.”Carlos Hidalgo is co-founder & CEO of Digital Exhaust, a Utah-based data-driven, AI-enabled agency with a belief that "growth is a state of being, not just a goal to be achieved".But he's also a man with a dramatic story of putting his business ahead of his other life priorities—and learning some very hard lessons from that.This episode of Agency Journey will be a perfect reality check for agency owners, and an opportunity to re-assess the importance you should put on your agency relative to the current stage of your life journey.It will be especially relevant if you're balancing being a business owner with being a spouse, a parent, and a person driven by faith.Episode Insights:

¿Cómo queda el partido tras las elecciones municipales?

Al escuchar las amenazas de Putin contra la primera ministra de Estonia, Kaja Kallas, recordamos el viaje que hizo Jaime García Cantero a esa república báltica para comprender qué quieren decir cuando se definen como una "república digital". Otros los han llamado el "Silicon Valley Báltico", pero a los estonios no les gusta esa expresión porque todo lo que han construido ha sido con inversión pública. En Estonia existe la densidad de emprendedores más alta del mundo, porque allí la burocracia está prácticamente eliminada y todos los trámites, incluso votar, pueden hacerse telemáticamente. Además, son los mayores expertos en ciberseguridad del mundo, porque también fueron los primeros en ser víctimas de un ciber ataque ruso. Jaime nos ha recordado que Kaja Kallas insistía en la necesidad de que los demás países de la OTAN inviertan en ciberseguridad. En ciencia comentamos los resultados del experimento sobre sistema inmune, que ha descubierto que el tabaco es el elemento que más lo perjudica, incluso años después de haber dejado de fumar, y hablamos también de la coordinación de los esfuerzos de los negacionistas climáticos internacionales. Acaban de perder una batalla contra el científico Michael Mann, a quien acusaron, hace 12 años, de manipular los datos. Mann recuerda la diferencia entre discrepar y difamar y alerta de que ahora, también, hay negacionistas de la salud pública. La sección termina con una conversación con Carlos Hidalgo, director del laboratorio de fusión, del CIEMAT: ya puede reproducirse la energía que alimenta al universo en condiciones de laboratorio. Se ha tardado décadas en conseguir este reto, y ha sido con dinero público. Ahora falta que podamos cargar el móvil con tecnología de fusión. Para eso harán falta unos cuantos años y, por fin, inversión privada. 

President of the Costa Rica PUSC Political Party and Economist Juan Carlos Hidalgo (CNN, Voice of America, France24) talks to us about the current economic, political and investment market in Costa Rica, plus where he thinks the country should focus for its future sustainable growth.Contact us: info@investingcostarica.com

Decisiones de anoche del Banco Central, esperados con interés por diversos sectores que han hecho peticiones concretas a la Junta Directiva.  El Banco bajó medio punto a su tasa de política monetaria y la ubica en 7%.  

How do you step away from an agency you spent years building and growing when it begins to threaten your home life? How do you restructure for the sake of a new, healthier lifestyle?Carlos Hidalgo, former CEO of ANNUITAS and now co-founder and CEO of Digital Exhaust, joins the podcast to talk about his journey with leaving agency life behind to focus on his family, and how he made his triumphant return with a new business and outlook that prioritizes his personal life goals and relationships. He discusses the truth about work/life balance and how to divorce your career and your identity enough to live the life you choose, not the life work chooses for you.Connect w/ Carlos: https://www.linkedin.com/in/carlosahidalgo/Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes, and find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork and produced in collaboration with Circle Audio.

PUSC insta a Carolina Delgado a retirar las 500 mociones presentadas a proyecto de crimen organizado. 

Voces sobre las reformas propuestas por el Tribunal Supremo de Elecciones.

Detalle de las reformas electorales que presentó el Tribunal Supremo de Elecciones a la Asamblea Legislativa. Contiene 4 proyectos: Una reforma a la constitución política y tres al Código Electoral.

Hablamos de los que ocurrió el pasado fin de semana en torno a los cambios que realizará el PUSC.

Un espacio para hablar sin guion ni preocupación.

Carlos Hidalgo es Subdirector General del Laboratorio Nacional de Fusión del @CIEMAT_OPI, departamento encargado de la investigación en ciencia y tecnología de la fusión nuclear. Ha sido autor y coautor de más de 300 publicaciones en revistas internacionales de física del estado sólido y plasmas de fusión nuclear. En este episodio Carlos nos cuenta la importancia de la fusión nuclear como fuente de energía.

Carlos Hidalgo, Chief Revenue Officer at Demand Spring, and special guest Pam Didner, the Founder of Relentless Pursuit, join today's discussion to recap some important marketing trends that happened in 2022 and offer their insights on what marketers should be thinking about for the upcoming year ahead. They discuss everything from AI integration, to marketing and sales alignment, and so much more!   Key Takeaways: [2:30] Pam shares how she thought the year went, from a B2B marketer's perspective. [4:50] Carlos also shares his thoughts on how the year went. [9:20] What should marketers look forward to or be aware of in 2023? [14:40] Should you outsource the way you collect and manage data? [17:15] The way marketers are trying to connect different tools and dashboards together has been a huge roadblock. [21:20] There is a lack of a “puzzle master” that looks at all the pieces of technology and orients them to the marketing and business strategy. [22:45] With so many technology options out there, Pam and other marketers have a hard time honing down on what kind of questions they should ask to get the right answers they need. [28:00] Let's talk about AI. Can marketers rely on it? [32:45] Large firms are trying to figure out how to digitally transform because they realize their investors and customers are already ahead of the curve. [37:50] How do Pam and Carlos think about marketing and sales alignment? [41:40] The customer experience has to come from the top down to impact powerful change. [45:10] HR needs to be a stronger player going forward to help guide the CMO with a good change management strategy going forward. [46:50] Have a solid plan for what you want to do in the next 12 months.   Mentioned in This Episode: Demandspring.com Pamdidner.com Carlos on LinkedIn Pam on LinkedIn  

In episode two of our Recession Resilience Miniseries, we talk about the importance of proving marketing's contribution through the use of analytics. David Lewis dusts off a past episode with D3 Methodology expert, Carlos Hidalgo. Listen as David and Carlos discuss: How to properly communicate marketing's contribution to the rest of your organization. The definition of GAAP and what it means for marketers. The difference between sourced marketing vs influenced marketing. The number one metric that marketers are tracking and if it's worth it. Check out the resources mentioned: The D3 Methodology E-book Campaign Attribution: Why you MUST Attach Contacts to Opportunities Manufacturing Demand by David Lewis Carlos Hidalgo's LinkedIn The D3 Methodology Resource Hub Claim a Free Consultation David Lewis' LinkedIn DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Carlos Hidalgo has more than four decades of executive management expertise and development of strategic programs for Fortune 500, mid-market companies and non-profits. With an extensive knowledge of Latin America, Carlos has developed programs for Logoi (publishing), the Government Tourist Office of Mexico, and for bus builders in Mexico and Brazil. He also has widespread experience of the non-profit sector having served as the Chief Operating Officer of Word of Life, an international non-profit organization. In that capacity, he directed long range and day-to-day operations in 81 countries around the world. Carlos was appointed Commissioner on the Michigan State Commission on Spanish Speaking affairs by Michigan Governor John Engler and served one term. Carlos presently serves as a member of the governing board of the Grand Rapids Area Chamber of Commerce. “The things that we lost are not the important things in life. The important things in life, first of all, is the love that you have seen in your home. That's one, number two, is the integrity that you have seen in your home, and the integrity that you have seen in your mother, the integrity that you have seen in me, the integrity that we have taught you over the years to you and your siblings, that matters. What also is important is the truth and the ability to speak the truth, always speak the truth, even when the words that you speak, will come back to harm you. You speak the truth.”

Carlos Hidalgo is a Life Design coach, a Corporate Culture Development Consultant, two-time author, TEDx speaker and international keynote speaker. Over the span of the last 25 years, Carlos has held corporate roles, started his own entrepreneurial ventures, led his company to receive multiple Inc. 5000 awards and has served in non-profit organisations. Carlos is now dedicated to helping others design a life they love to live, through his Life Design coaching and Corporate Culture services. Carlos's last book, The UnAmerican Dream details his journey from a workaholic to a life that he loves. You can follow Carlos on Twitter @cahidalgo or on Instagram @life_design_living “And so, throughout my teen years into college, and even into adulthood, my entire drive was about just proving them wrong, or trying to shake in a very improper way and very useless way the weight that was in my backpack. Rather than dealing with it and addressing the self-limiting beliefs head on and addressing that unconscious bias head on, I carried it around with me. And that's the thing, it became such a weight on me because I refused to deal really with the hurt and the pain that went with all those things.”

Como en la política en las formas va el fondo, una de las tareas más desafiantes que tendrá Juan Carlos Hidalgo como nuevo Presidente del Partido Unidad será intentar convencer para derribar las murallas que convirtieron a esa agrupación, desde hace mucho tiempo atrás, en una federación de 7 provincias, dedicada a (y conforme con) escoger diputados cada cuatro años, cuyo único norte común parece ser la agenda propia y personal de sus integrantes. Pero mientras eso ocurre y para maniobrar con la bancada parlamentaria de nueve miembros que los representa en este cuatrienio, Hidalgo también deberá invertir mucha energía en convencerlos para que adopten posiciones como equipo (dificilísimo) en los grandes temas nacionales, según los principios programáticos de la carta social cristiana, pero que de acuerdo con el nobel presidente, no ha logrado traducir su manual en propuestas concretas. Juan Carlos Hidalgo, analista de políticas públicas y relacionista internacional que vivió 14 años en Washington, regresó al país en febrero del 2020, decidido a obtener una curul en el PUSC. “Lo hice porque me cansé de ver los toros desde la barrera y porque quiero tener un impacto en la toma de decisiones a nivel nacional”. Sin embargo, no pudo alcanzar la curul precisamente porque el tinglado de la provincia de San José (donde reside) no se lo permitió y lo ubicó en un inalcanzable tercer lugar. Lo cierto es que ahora, va de nuevo y se compra la batalla de intentar remozar un partido que no gobierna desde que Abel Pacheco fue Presidente (2002-2006) y que debe desmontar una estructura añeja, pero muy fuerte de intereses territoriales y en ello también van las municipales del 2026, por cierto. En Hablando Claro conversamos con este sancarleño de 42 años que liderará el PUSC en los años por venir.

La crisis de los partidos políticos.

Doing life with God as your guide is the only way to go!  This week Carlos Hidalgo unpacked a powerful testimony of how chasing the "American" dream left his life in shambles.  His story was raw, real and unfiltered.  There was a ton of wisdom and insight Carlos provided as he shared how we can all design our life God's way.For full show note details, go to the episode webpage: https://thelionwithin.us/podcast/082-fun-friday-god-has-it-all-mapped-out/Check out these resources:10 Scriptures to Fight like a Lion Guide FREE Download. Get equipped with scripture that will help you fight the battle you are in.Featured Book of the Week Sharpen your mind with our Books of the Week so you can be the leader you are predestined to be.Join the Free Lion's Den Community Join our community and get positivity in your inbox with new opportunities, events, and resources!Support the show

Is chasing the American dream ruining your life? In this powerful conversation Carlos Hidalgo shares about his personal journey and the realization that he had in achieving corporate success.  He bares it all and how chasing the dream can blur your vision of who you are impacting that really matters.  For full show note details, go to the episode webpage: https://thelionwithin.us/podcast/081-designing-life-gods-way-with-carlos-hidalgo/Check out these resources:10 Scriptures to Fight like a Lion Guide FREE Download. Get equipped with scripture that will help you fight the battle you are in.Featured Book of the Week Sharpen your mind with our Books of the Week so you can be the leader you are predestined to be.Join the Free Lion's Den Community Join our community and get positivity in your inbox with new opportunities, events, and resources!Support the show

In the third and final episode of this re-released series, Carlos Hidalgo and David discuss importance of customer expansion and maintaining a strong customer experience. Listen as David and Carlos discuss: What B2B and B2C companies can learn from each other. How you can evaluate and redesign your buyer's journey. The importance of a Chief Experience Officer role. Why you need to focus on customer retention and upselling.  Check out the resources mentioned: David Lewis' LinkedIn The D3 Methodology E-book David's Blog All D3 Resources Free Consultation with a Strategic Advisor 10 minute D3 Methodology Explainer Video DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

In the second episode of this re-released series, Carlos Hidalgo and David discuss 10 initiatives required for successful Demand Management. Listen as David and Carlos discuss: What to consider when figuring out what areas to focus on first. How to implement a demand funnel and roll out lead scoring and nurturing programs. The importance of developing a strategy first. Why you need to align with your sales team. Check out the resources mentioned: David Lewis' LinkedIn The D3 Methodology E-book David's Blog All D3 Resources Free Consultation with a Strategic Advisor DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

In this re-released episode, Carlos Hidalgo and David take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function. Listen as David and Carlos discuss: The essential elements of creating demand. How to develop buyer personas. The importance of creating content that aligns with the needs of your customers. How to discover and solve the pain points of your buyers. Check out the resources mentioned: David Lewis' LinkedIn The D3 Methodology E-book David's Blog All D3 Resources Free Consultation with a Strategic Advisor DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Do you know what your life design journey is? 75% of people say they feel stuck and searching for how they can free themselves and live a life to its fullest. In this segment, Carlos A. Hidalgo shares his meaning behind Life Design. Shares how he helps professionals get back to who they were created to be so they can design a life they love to live. See video here - https://youtu.be/uLkNm7wTBN0 WHO IS CARLOS? Carlos Hidalgo is a Life Design Coach, marketing and sales consultant, podcaster, author, and a TEDx and international keynote speaker. Over the span of twenty-seven years, Hidalgo has held corporate roles, started his own entrepreneurial ventures, served in non-profits, and sat on numerous corporate boards. After leading his first agency to three consecutive Inc 5000 awards, Hidalgo made the decision to leave that agency and pursue various entrepreneurial pursuits which include being a co-founder in two companies, caching executives on their Life Design, consulting B2B organizations, and writing of his latest book The UnAmerican Dream. In addition to his various roles and business pursuits, Hidalgo and his wife Susanne host The Life Design Podcast where they interview guests that share their perspectives on how to live a life you love to live every day. Carlos and his wife Susanne have four grown children and live in the Adirondack Mountains of New York. CARLOS'S CALL TO ACTION Sign up for The Life Design Newsletter where you can learn more about our upcoming Life Design Workshops and Cohorts Life Design Website: www.yourlifedesignjourney.com LinkedIn: https://www.linkedin.com/in/carlosahidalgo/ Facebook: https://www.facebook.com/YourLifeDesignJourney Instagram: https://www.instagram.com/your_life_design_journey/ GENESIS'S INFO https://thehello.llc/GENESISAMARISKEMP CALL TO ACTION Subscribe to GEMS with Genesis Amaris Kemp Channel, Hit the notifications bell so you don't miss any content, and share with family/friends. **REMEMBER - You do not have to let limitations or barriers keep you from achieving your success. Mind over Matter...It's time to shift and unleash your greatest potential. If you would like to be a SPONSOR or have any of your merchandise mentioned, please reach out via email at GEMSwithGenesisAmarisKemp@gmail.com --- Send in a voice message: https://anchor.fm/genesis-amaris-kemp/message Support this podcast: https://anchor.fm/genesis-amaris-kemp/support

Análisis de la jornada electoral - 4 de abril 2022

On Episode 37 of Eating Crow we meet Carlos Hidalgo.Carlos, and his wife, Susanne, run Life Design, a boutique firm helping others who know there can be more, and want to make the necessary changes to begin living a life they love to live each and every day.Sounds easy, right?To realize there is a better way, you must recognize something is wrong.Carlos opens up about his life, his marriage, his career and how all of them came crashing down.Something was definitely wrong.I've heard similar stories.However, Carlos owned his shit more than anyone I've met.Every word was raw, genuine and heartfelt.Carlos has been to dark places.He received several much-needed slaps in the face and got his act together.It was hard. It took time.Susanne is the real hero of this story. She's a masterclass in forgiveness, compassion and fortitude.Life Design is built on a foundation of experience and tested methods to design a better life.If you are missing something or don't feel you are in a better place, join them.Lessons for Leaders and Entrepreneurs:Ownership. When something goes wrong, own it and fix it.It's a journey. Building a company or a better life is not an event, it's a life-long process.You need a team. Carlos had strong friends and associates who cared enough to get in his face. We all need people like that.Carlos' Eating Crow Moments:Realizing he may have lost his marriage and family.Trying to contain the carnage, ignoring that he was the problem.Finding out he had to fix himself first, but with no guarantee he could rebuild his family.Looking in the mirror, after the hard work, and realizing he liked the person looking back at him.You can find Carlos here: https://www.yourlifedesignjourney.com/Support this show http://supporter.acast.com/eating-crow. See acast.com/privacy for privacy and opt-out information.

Put YOUR priorities before your work to create a life you desire outside work and inside.ABOUT CARLOSCarlos Hidalgo is a Life Design Coach, podcaster, author, TEDx and international keynote speaker and consultant. Over the span of twenty-six years, Hidalgo has held corporate roles, started his own entrepreneurial ventures, served in non-profits and sat on numerous corporate boards. After leading his first agency to three consecutive Inc 5000 awards, Hidalgo made the decision to leave that agency and pursue various entrepreneurial pursuits which include being a co-founder in two companies, consulting B2B organizations, Life Design coaching and the writing of his latest book The UnAmerican Dream.In addition to his various roles and business pursuits, Hidalgo and his wife Susanne work with professionals and their partners to design their lives so they can live their best lives possible and host The Life Design Podcast.Carlos and his wife Susanne have four grown children and have lived in Colorado Springs, CO since 2010.CARLOS' WORKWebsite - Carlos and Susanne- Helping You Design Your Best LifeBook - The UnAmerican DreamLinkedIn START YOUR 3-DAY WEEKEND JOURNEYEmployees, Side-Hustlers, Freelancers, Solopreneurs, Business Owners, Executives, and Everyone in between can start creating a 3-Day Weekend or similar Lifestyle.3-Day Weekend Club can help you get started for free.It's a community of people working to create their 3-Day Weekend or similar lifestyle.You can create your 3-Day Weekend Game PlanThen decide if you'll follow the Employee track or the Entrepreneur track.Join Now or check out the other resources below.3-DAY WEEKEND CLUB LINKSEmail Updates, Free Online Courses, Subscribe to the Podcast, Social Media & MoreGo to the Links Page

The Prosperity Persective Podcast comes back with another inspiring story about guest Carlos A Hidalgo, multi-business owner/founder, coach, and, most incredibly, rock-bottom survivor. Host Liam Leonardson and Caros will talk about the best investment spaces he's found for he and his wife, how to avoid getting caught up in the “ego” of success and workaholism, and why culture is 100% essential to focus on if you want your business to succeed long-term. Carlos will also share his story of how these mental and temporal tendencies almost destroyed his life as he knew it--and after so much suffering, how he not only got his life back, but made it so much better than before.  3 Key TakeawaysWhy you need to start with the end in mind. Why you need to ensure your ego DOES NOT take over.Why you need to start holding your goals more loosely.About Carlos A HidalgoCarlos Hidalgo is a Life Design coach, two-time author, TEDx and international keynote speaker.Over the span of the last 25 years, Hidalgo has held corporate roles, started his own entrepreneurial ventures, led his company to multiple Inc 5000 awards and served in non-profits. Hidalgo is now dedicated to help others design a life they love to live every day through his Life Design coaching and Executive Advisory services.Carlos's last book The UnAmerican Dream details his journey from a workaholic to a life designed by boundaries.Connect with Carlos A Hidalgo The Life Design Podcast: https://carlosandsusanne.com/blog-and-podcast/LinkedIn: https://www.linkedin.com/in/carlosahidalgo/Facebook: https://www.facebook.com/carlosandsusanneThe UnAmerican Dream: https://www.amazon.com/UnAmerican-Dream-Professional-Establishing-Boundaries/dp/1937985571/ref=sr_1_1?crid=S02OD3R0GLCE&keywords=the+unamerican+dream&qid=1559853076&rnid=2944662011&s=gateway&sprefix=The+UnAmeric,aps,507&sr=8-1Email: carlos@carlosandsussane.com

Most people strive to live the American dream—with high-paying jobs, beautiful families, and big houses. Well, Carlos Hidalgo thinks otherwise. Living the American dream can seriously mess you up as a person. Whether it's your ego or your personality, those things will be your downfall. Carlos believes in The UnAmerican Dream, which is also the title of his newest book. Join Chad Burmeister as he sits down with life design coach and founder of Carlos and Susanne to chat about Carlos' life pursuing the opposite of what people are going for. From his story, get inspired to find your true purpose in life. Even if you strayed off the right path, Carlos believes that there is still hope because, at the end of the day, God created everyone for a purpose, and it is your job to find it. Learn more about your ad choices. Visit megaphone.fm/adchoices

We've all heard that we should hustle. We read it on t-shirts, speakers shout it to us at conferences, and podcasts blare it in our ears. But when is too much too much? Carlos Hidalgo joined us on this episode of the #FlipMyFunnel podcast to share his life's story from entrepreneur and TEDx speaker, to loneliness from everyone (including his family), to redefining success and writing The UnAmerican Dream.

Jill Rowley has been exceptionally vulnerable on social media about her work/life balance. Work is her great passion in life, and her career has taken a high percentage of her time and energy. But now, stepping into a new space as a Partner at Stage 2 Capital, she's working on changing her lifestyle to achieve more balance in her life. One major way she's doing it is becoming allergic to the word “hustle,” the idea of the never-stopping, never-slowing grind that can easily become an addiction for professionals. She's got an amazingly vulnerable story of how she's learning what actually matters in life and work, and she was kind enough to share it on the podcast in an interview with guest host Carlos Hidalgo.

You know how to “hustle.” Everyone's talking about it — TV, the internet, books … content everywhere is reminding us to take part of the “rise, grind, and make it happen” mentality. But is there a difference between hard work and hustle, and is this “hustle mindset” really helping business leaders and employees achieve their goals? On this episode the #FlipMyFunnel podcast, our #TakeoverTuesday host Carlos Hidalgo interviews Bryan Kramer. Bryan is an author, a speaker, a coach, and President and CEO of PureMatter, an #H2H company. Bryan takes us through his life's journey, which led him to a 30-person agency, before he purposely toppled everything and started over, with just his wife. He tossed out the “hustle” mindset, and started approaching everyday with his true goals in mind. The result? He got his health back, his family back, and he actually makes more money.