Podcasts about earn

Are you working harder than ever but still not seeing the results you want? The truth is, effort alone doesn't guarantee results. If you're not being guided, corrected, or tracking what matters, you could be working in the wrong direction. In this episode, Chris and I break down why so many entrepreneurs stay stuck even while doing “all the right things.” We share the shift that finally changed everything for us, from guessing and grinding to getting expert guidance, tracking what actually matters, and making smarter moves instead of harder ones. Get ready to finally see your effort pay off! Check out our Sponsors: OSEA - Give your skin a rest with clean, clinically tested skincare from OSEA. Get 10% off your first order sitewide with code EARN at OSEAMalibu.com Granola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at granola.ai/EARN. Northwest Registered Agent - Don't wait, protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/EarnFree Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Brevo - the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today, or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy Working Genius - If you're a CEO, an entrepreneur, or anyone who wants to level up, Working Genius helps you drop the shame around your weaknesses and focus on what you naturally do best. Take the Working Genius assessment and get 20% off with code EARN at http://workinggenius.com Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS The reason your hard work isn't producing the results you expected. Where most people lose momentum without realizing it. The gap between effort and actual progress. Why not having the right guidance keeps you stuck longer than necessary. Why you must either hire an expert or become one through aggressive self-study. What changes when you stop guessing and start getting feedback. RESOURCES Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow Chris: @chriswharder Follow glōci: @getgloci

We don't heal alone – we heal in connection. Prentis Hemphill, alongside co-host Sue Marriott, traces their path from social organizing to somatic therapy, revealing how personal healing and collective transformation are deeply intertwined. Together, they explore how inherited myths, power dynamics, and collective trauma shape both our inner worlds and our social systems. This episode invites therapists and change makers alike to consider healing as more than an individual process—it's relational, embodied, and political in impact. Prentis offers grounded reflections and practical tools for working with the body, navigating power, and engaging in healing that extends beyond the self. “When we are courageous, we can do the unexpected and start to mold the world around a vision bigger than one produced by fear. Every inch of progress, every ounce of love, every truly meaningful action from here on out will happen through courage, not comfort.”  – Prentis Hemphill Time Stamps for Where Personal Healing Meets Collective Change (295) 06:15 The interplay of interpersonal and systemic dynamics 09:31 The challenge of updating therapeutic practices 16:49 Impact of myths on human behavior 20:32 Reflections on current political climate and collective trauma 24:10 The myth of “American Exceptionalism” 36:50 Self-care and community engagement 40:07 Resources for healing and transformation About our Guest – Prentis Hemphill Prentis Hemphill is the bestselling author of What It Takes to Heal, a groundbreaking exploration of healing, justice, and transformation. A therapist, somatics teacher, facilitator, political organizer, and writer, Prentis is also the founder of The Embodiment Institute and a leading voice in embodied leadership and collective healing. For over a decade, Prentis has worked with individuals and organizations through their most challenging moments of change—navigating leadership transitions, conflict, and the alignment of practice with values. Grounded in an embodied approach, their work ensures that our intentions aren’t just ideas, but are fully lived, felt, and practiced. Before founding The Embodiment Institute, Prentis served as the Healing Justice Director at Black Lives Matter Global Network and was a lead somatics teacher with generative somatics and Black Organizing for Leadership and Dignity (BOLD). They hold an M.A. in Clinical Psychology and have provided therapeutic services in low-cost mental health clinics, centering marginalized communities. Prentis has contributed to Atlas of the Heart (Brené Brown), The Politics of Trauma (Staci K. Haines), You Are Your Best Thing (edited by Brené Brown & Tarana Burke), and Holding Change (adrienne maree brown). They are also the creator and host of the acclaimed podcasts Finding Our Way and Becoming the People, which have surpassed over a million downloads. At its core, Prentis' work challenges the complacency of mainstream therapeutic models, infusing healing with the rigor of justice, repair, and accountability. They believe that reclaiming feeling and relationship creates space for true transformation—in ourselves, our movements, and the world. Prentis lives on a small farm in Durham, NC, with their partner, Kasha, their child, and two dogs. !!NEW OPPORTUNITY!! READING POD STARTING MAY 1ST! Looking to deep dive into Prentis’s book? Co-host Sue Marriott is hosting a weekly Zoom reading pod – with a potential author Q&A at the conclusion. First session starts May 1st. $10/session and $5/session for our Supercast and Neuronerds. Learn more and reserve your spot – HERE! Resources for Where Personal Healing Meets Collective Change with Prentis Hemphill (295) The Embodiment Institute – Training institute, research entity, and culture change engine that strategically develops people and organizations to be agents of transformation in families, social movements and the environment. Prentis’s Website – Resources and information “Becoming the People” – Prentis’s podcast What It Takes to Heal; Published 2024 by Penguin Random House -Prentis’s book, get your copy today! Beyond Attachment Styles course is available NOW!   Learn how your nervous system, your mind, and your relationships work together in a fascinating dance, shaping who you are and how you connect with others. Online, Self-Paced, Asynchronous Learning with Quarterly Live Q&A’s – next one April 13, 2026! Earn 6 Continuing Education Credits – Available at Checkout As a listener of this podcast, use code BAS15 for a limited-time discount. Get your copy of Secure Relating here!! You are invited!  Join our exclusive community to get early access and discounts to things we produce, plus an ad-free, private feed. In addition, receive exclusive episodes recorded just for you. Sign up for our premium Neuronerd plan!! Click here!!

Triggernometry is proudly independent. Thanks to the sponsors below for making that possible: - We use Ground News to escape the echo chamber and stay fully informed. Go to https://ground.news/triggernometry to save 40% on the Ground News unlimited access Vantage plan. - Earn a yield on gold https://monetary-metals.com/triggernometry/ - Qualia Stem Cell. Go to https://Qualialife.com/TRIG for up to 50% off AND use code TRIG at checkout for an additional 15% off. Join our exclusive TRIGGERnometry community on Substack! https://triggernometry.substack.com/ OR Support TRIGGERnometry Here: Bitcoin: bc1qm6vvhduc6s3rvy8u76sllmrfpynfv94qw8p8d5 Shop Merch here - https://shop.triggerpod.co.uk/ Advertise on Triggernometry: https://trigger-brands.com | or enquire at marketing@triggerpod.co.uk Find TRIGGERnometry on Social Media: https://twitter.com/triggerpod https://www.facebook.com/triggerpod/ https://www.instagram.com/triggerpod/ About TRIGGERnometry: Stand-up comedians Konstantin Kisin (@konstantinkisin) and Francis Foster (@francisjfoster) make sense of politics, economics, free speech, AI, drug policy and WW3 with the help of presidential advisors, renowned economists, award-winning journalists, controversial writers, leading scientists and notorious comedians. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if you don't need more followers, you just need better messaging? In this episode, I sit down with Amy Sangster to break down why so many entrepreneurs are creating content but still not making sales and what to do instead. We dive into why starting with organic content is the fastest way to fix what's actually broken, how to speak directly to the person who's ready to buy, and the shifts that can turn your content into a client-converting machine. Amy shares how to identify your ideal customer, create content that speaks directly to their desires and fears, and use human connection to close more sales. Get ready to learn the smarter way to sell and start turning your content into revenue. Check out our Sponsors: OSEA - Give your skin a rest with clean, clinically tested skincare from OSEA. Get 10% off your first order sitewide with code EARN at OSEAMalibu.com Granola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at granola.ai/EARN. Northwest Registered Agent - Don't wait, protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/EarnFree Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Brevo - the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today, or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy Working Genius - If you're a CEO, an entrepreneur, or anyone who wants to level up, Working Genius helps you drop the shame around your weaknesses and focus on what you naturally do best. Take the Working Genius assessment and get 20% off with code EARN at http://workinggenius.com Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS 00:00 Meet Amy Sangster, CEO & Co-Founder of MemberUp. 08:15 Why do most entrepreneurs fail to convert on social media? 15:00 How to reach out without feeling salesy. 20:45 Are your DMs failing or is your profile the real problem? 23:30 The shortcut to selling in DMs without repeating yourself all day. 28:45 How to optimize someone's profile? 33:15 The only systems you actually need to start making money. 43:15 Where to focus your energy as AI grows. 49:15 Why organic content should come before paid ads. 52:30 What are DM ads and how do they work? 58:15 The fastest way to hit your first consistent 10K months. RESOURCES Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Amy: @amysangster53

What if the way you dress could change the way people see you and even the opportunities that come your way? Before you say it's superficial, remember this: people are already judging you. The question is whether you're letting them control the narrative, or you're shaping it yourself. While traveling in Tokyo, Japan, Omar met up with executive stylist Cassandra Sethi. In this sit-down interview she shares the real reasons why style is often the “missing piece” for entrepreneurs and professionals. You'll learn why investing in your wardrobe is more than just vanity, how style can become a practical tool for building your personal brand, and the exact steps to start shaping a look that fits who you are and the leader you want to become. Plus, discover practical tactics for keeping things simple, making style approachable, and even how subtle shifts in your closet can lead to bigger opportunities in your career. Ready to level up your presence and boost your confidence for that next big pitch, meeting, or stage appearance? Hit the play button at the top of this page and get the inside scoop on dressing for success made simple, fun, and totally doable! MBA2761 Personal Style Expert: How To Dress To Earn More! (Stop Making These Style Mistakes) Cassandra built a style quiz that tells you exactly what your style is communicating in the room — and more importantly, what it should be. This is your first step to elevate your style and you can do it by answering 5 simple questions.

We chat with wild turkey historian and author Brent Rogers about the fascinating history and evolution of turkey calls. Join as we explore how culture, technology, and conservation shaped the way hunters communicate with wild turkeys.   Brent Rogers @gobblegitr The Origin and Evolution of Turkey Calls American Wild Turkey Historical Foundation  Wild Turkey Archives   Our lab is primarily funded by donations. If you would like to help support our work, please donate here: http://UFgive.to/UFGameLab   We've launched our second online wild turkey course  ! Enroll in  Wild Turkey Manager: Biology, History & Habitat to learn about the principal biology, mating, behavior, food selection, human dimensions, hunter interactions, and historical context of wild turkeys. This course is accredited by the Society of American Foresters as a Category 2 course worth 7 Continuing Forestry Education credits. Participants can also earn up to 5 CEUs in Category I of The Wildlife Society's Certified Wildlife Biologist Program. Enroll now: https://tinyurl.com/WildTurkeyManagerBio   Be sure to check out our first comprehensive online wild turkey course featuring experts across multiple institutions that specialize in habitat management and population management for wild turkeys. Earn up to 20.5 CFE hours! Enroll Now!    Dr. Marcus Lashley @DrDisturbance, Publications Dr. Will Gulsby @dr_will_gulsby, Publications Turkeys for Tomorrow @turkeysfortomorrow  UF Game Lab @ufgamelab, YouTube   Want to help wild turkey conservation? Please take our quick survey to take part in our research!   Do you have a topic you'd like us to cover? Leave us a review or send us an email at wildturkeyscience@gmail.com!   Watch these podcasts on YouTube   Please help us by taking our (quick) listener survey - Thank you!    Check out the DrDisturbance YouTube channel! DrDisturbance YouTube   Want to help support the podcast? Our friends at Grounded Brand have an option to donate directly to Wild Turkey Science at checkout. Thank you in advance for your support!   Leave a podcast rating for a chance to win free gear!   This podcast is made possible by Turkeys for Tomorrow, a grassroots organization dedicated to the wild turkey. To learn more about TFT, go to turkeysfortomorrow.org.    Music by Artlist.io Produced & edited by Charlotte Nowak

In this episode of the Earn and Invest podcast, host Doc G (Jordan) welcomes Dave Meyer, the Chief Investment Officer at BiggerPockets, host of the On the Market podcast, and author of Real Estate by the Numbers. The episode centers on the state of real estate investing in 2026, exploring whether average investors should double down, get out, or stay the course in the current economic climate Learn more about your ad choices. Visit megaphone.fm/adchoices

The truth you need to grow. In today's episode, Kevin and Alan take a hard look at what helps people improve and what keeps them comfortable. Drawing from years of coaching, thousands of episodes, and lessons from their own lives, they show how easy it is to mistake reassurance for progress. This conversation gets honest about rejection, self-awareness, ego, humility, and the kind of feedback that actually helps you grow. If you want better judgment, deeper self-belief, and a more grounded path forward, this episode will challenge how you think about improvement. Press play and let comfort stop calling the shots.____________________Learn more about:Track the Work. Earn the Results. To know more about the "Next Level Fitness Accountability Group," reach out.Kevin: https://www.instagram.com/neverquitkid/Alan: https://www.instagram.com/alazaros88/Book Alan's Business Breakthrough Session. Your first 30-minute coaching call is FREE. Learn how to prioritize success and let your quality of life become the byproduct. - https://calendly.com/alanlazaros/30-minute-breakthrough-sessionJoin our private Facebook community, “Next Level Nation,” to grow alongside people who are committed to improvement. - https://www.facebook.com/groups/459320958216700Where learning turns into action. Join “Next Level Book Club”  every Saturday:https://zoom.us/meeting/register/tJMkcuiupjIqE9QlkptiKDQykRtKyFB5Jbhc_______________________NLU is not just a podcast; it's a gateway to a wealth of resources designed to help you achieve your goals and dreams. From our Next Level Dreamliner to our Group Coaching, we offer a variety of tools and communities to support your personal development journey.For more information, check out our website and socials using the links below.

We chat with wild turkey historian and author Brent Rogers about the fascinating history and evolution of turkey calls. Join as we explore how culture, technology, and conservation shaped the way hunters communicate with wild turkeys.   Brent Rogers @gobblegitr The Origin and Evolution of Turkey Calls American Wild Turkey Historical Foundation  Wild Turkey Archives   Our lab is primarily funded by donations. If you would like to help support our work, please donate here: http://UFgive.to/UFGameLab   We've launched our second online wild turkey course  ! Enroll in  Wild Turkey Manager: Biology, History & Habitat to learn about the principal biology, mating, behavior, food selection, human dimensions, hunter interactions, and historical context of wild turkeys. This course is accredited by the Society of American Foresters as a Category 2 course worth 7 Continuing Forestry Education credits. Participants can also earn up to 5 CEUs in Category I of The Wildlife Society's Certified Wildlife Biologist Program. Enroll now: https://tinyurl.com/WildTurkeyManagerBio   Be sure to check out our first comprehensive online wild turkey course featuring experts across multiple institutions that specialize in habitat management and population management for wild turkeys. Earn up to 20.5 CFE hours! Enroll Now!    Dr. Marcus Lashley @DrDisturbance, Publications Dr. Will Gulsby @dr_will_gulsby, Publications Turkeys for Tomorrow @turkeysfortomorrow  UF Game Lab @ufgamelab, YouTube   Want to help wild turkey conservation? Please take our quick survey to take part in our research!   Do you have a topic you'd like us to cover? Leave us a review or send us an email at wildturkeyscience@gmail.com!   Watch these podcasts on YouTube   Please help us by taking our (quick) listener survey - Thank you!    Check out the DrDisturbance YouTube channel! DrDisturbance YouTube   Want to help support the podcast? Our friends at Grounded Brand have an option to donate directly to Wild Turkey Science at checkout. Thank you in advance for your support!   Leave a podcast rating for a chance to win free gear!   This podcast is made possible by Turkeys for Tomorrow, a grassroots organization dedicated to the wild turkey. To learn more about TFT, go to turkeysfortomorrow.org.    Music by Artlist.io Produced & edited by Charlotte Nowak

Flat fees are one of the smartest ways to protect your profit as an interior designer, but only when they're structured with clarity, boundaries, and context. In this episode, I break down why hourly billing quietly erodes your margin, rewards inefficiency, and leaves too much of your expertise unbilled. You'll hear how to shift your pricing away from time and toward responsibility, ROI, and the real transformation you deliver for your clients. I also walk you through a practical square-foot flat fee model, how to explain larger fees without client sticker shock, and the exact financial context that helps clients see proportion instead of price. You'll learn how to prevent scope creep, define deliverables, create stronger change orders, and gather the six key pieces of information you need to price projects more profitably and confidently. In this episode, you'll hear: (00:42) Why flat fee interior design only works when your profit margin is protected, and why revenue without margin creates stress instead of stability. (03:27) The three biggest problems with hourly billing, including rewarding inefficiency, missing unbilled creative labor, and leaving 40 to 90 percent of billable value on the table. (07:38) How to price for responsibility and ROI by articulating the true value you deliver through decision-making, leadership, risk reduction, and long-term transformation. (12:10) The simple math that puts your flat fee in context so clients can understand your design fee as a reasonable percentage of the home's value and total investment. (22:16) Residential square-foot flat fee ranges for finishes, fixtures, lighting, remodeling, and furnishings, plus how to bundle them into one clear design fee. (30:13) The six essential elements you need before pricing a project, including home value, square footage, planned investment, scope of work, estimated hours, and how long the client plans to stay. When you're ready for to earn more in less time with better clients and bigger projects, schedule your complimentary Design Business Assessment at www.melissagalt.com/DBA. You deserve a business that delivers the time and resources for your extraordinary life! Connect with Melissa Instagram Facebook Linkedin Website  

TO LEARN MORE:        www.CrossFitEdwardsville.com        www.Facebook.com/CrossFitEdwardsville       TikTok: @crossfitedwardsville       Instagram: @crossfitedwardsville         Twitter: @cfedwardsville         YouTube: CrossFit Edwardsville   TO GET STARTED AT CFE:      Book a No-Sweat Conversation with a coach, using this scheduler:           https://crossfitedwardsville.com/intro/     You can also find the link to schedule on our website.   While this show is educational & entertaining in nature, it does not replace or supplant professional medical guidance from your own physician. Before beginning any exercise or nutrition program, please first consult with your doctor. 

What you'll learn in this episode: How to turn rental properties into lasting generational wealth Why being “successfully unemployed” starts with changing your mindset The truth about passive income (and how to actually achieve it) How to find the right markets and the right teams Creative ways to fund your deals — from private money to credit lines Why treating real estate like a business is the real key to freedom

What if the biggest reason you feel stuck is that you are not measuring the right things?In this episode, Kevin Palmieri and Alan Lazaros address a simple truth. Success gets easier when it gets measurable. Instead of chasing vague goals, they focus on three areas that shape real life: health, wealth, and love. They explain what to track first, why trendlines matter more than daily emotion, and why simple metrics beat complicated systems. The deeper lesson is clear. If you do not measure what matters, you will keep relying on feelings, and feelings are not a reliable growth strategy.____________________Learn more about:Track the Work. Earn the Results. To know more about the "Next Level Fitness Accountability Group," reach out.Kevin: https://www.instagram.com/neverquitkid/Alan: https://www.instagram.com/alazaros88/_______________________NLU is not just a podcast; it's a gateway to a wealth of resources designed to help you achieve your goals and dreams. From our Next Level Dreamliner to our Group Coaching, we offer a variety of tools and communities to support your personal development journey.For more information, check out our website and socials using the links below.

Watch the entire YouTube video here. I've watched thousands of creators sell digital products. The ones selling ebooks and how-to guides? It used to work. They could make thousands. But now they're struggling. There's a small group doing something completely different — and they're making $2,000 to $7,000 a month. Nobody's talking about what they changed. Today I am. Show Notes: MiloTree Sign Up for MiloTree FREE: Transformational Product AI Prompts FREE: Product Goldmine AI Prompt FREE: Digital Product Ladder AI Prompt Join The Blogger Genius Newsletter Shift 1: Stop Selling Information — Start Selling a Transformation An information product that used to work: "The Complete Guide to Meal Planning." 40 pages, $17. The transformation product: "The 7-Day Meal Prep Jumpstart: Overwhelmed to a Full Freezer in One Weekend." $27. Same topic. Totally different product. The guide says "here's what to know." The jumpstart says "here's where you'll be in 7 days." When someone buys a guide, they're buying a book. When someone buys a jumpstart, they're buying a version of themselves — the version who has it together, who has a full freezer, who isn't scrambling at 6 p.m. You're not selling a product. You're selling your customer their future self. And AI can't give that away for free. More examples: Before: How to Grow Your Instagram → Now: 1,000 Followers in 30 Days Before: How to Start a Budget → Now: The Debt-Free in 90 Days Playbook See the pattern? A specific result, a specific timeframe, a clear starting point. The Transformation Product AI Prompt "I have experience in [add your niche]. My audience struggles with [add the problem]. Give me five digital product ideas that promise a specific transformation, not just information. Each one should include: 1) A product name that states the result and timeframe, 2) Where the customer starts (their pain point), 3) Where they end up (the specific outcome), 4) Why someone would pay $27 to $47 for this instead of just Googling it or using AI. Make them specific, achievable, and something I could create in one afternoon." Shift 2: Don't Write an Ebook — Build a System The ebook: "How to Plan Your Content Calendar." 50 pages. The customer has to read it, figure it out, apply it. Most never finish. The system: "The 30-Day Content Calendar Framework." Fill in five blanks, follow the decision tree, done-for-them calendar in 20 minutes. One makes the customer do the work. The other does it for them. And systems are actually easier to create. You don't need 50 pages — you need a framework. A system can be: A fillable PDF workbook A template they can customize A checklist or decision tree A spreadsheet A swipe file with fill-in-the-blank frameworks The System Builder AI Prompt "I'm creating a digital product called [add your product name]. Instead of writing an ebook, help me design it as a fill-in-the-blank system. Include: 1) What the customer fills in about their specific situation (3-5 inputs), 2) What the system gives them back (the personalized output), 3) The step-by-step framework — what does each page or section do?, 4) How the customer gets to the promised result without reading more than two pages. Keep it simple enough that I can build it in a Google Doc or Canva template in one afternoon." Shift 3: AI Can't Be You This is the one nobody talks about. AI can write an ebook. AI can build a template. AI can create a framework. But AI cannot be you. AI can't look at someone's business and say "skip that, do this." AI can't bring your years of experience to their problem. AI can't make someone feel seen. That's what people pay the most for — not your product, you. Put yourself in everything you sell. And if AI scares you, here's the flip: once you make this shift, AI becomes your accelerator. It builds your templates faster, your frameworks in an afternoon, your sales pages in minutes. AI does the heavy lifting. You focus on being you. How to Set Up and Sell Your Product in 15 Minutes Here's how easy this is with MiloTree: Click Digital Download in your dashboard Add a name, price, and description Upload your PDF Click one button — MiloTree's AI writes your sales page Connect Stripe so you get paid directly (MiloTree doesn't take a cut) Share your link everywhere 15 minutes. Product, sales page, checkout. Done. Add a freebie to build your email list. Set up a tripwire on the thank-you page. Add order bumps and upsells to turn $27 customers into $50+ customers. It's all built in. Start free on MiloTree — no credit card required → Other Episodes You Will Like: This AI Prompt Turns $0 Into $10,000/Month (Digital Product Stack Strategy) How a $27 Product Leads to $2,000 Customers (Digital Product Ladder) Sell Coaching Online With These 2 AI Prompts  

What does it look like when a physician gets laid off from a corporate-acquired DPC practice and turns that loss into the exact practice he always wanted to build?We close out Financial Sustainability Month with Dr. Josh Chow, DO and his wife Katherine Chow of Ohana Medical in Centennial, Colorado. Their story is one of resilience, financial clarity, and a deep commitment to family, both the one they are raising and the one they are building with their patients.Dr. Chow spent five and a half years in what started as his dream DPC job. When that practice was sold to a corporate entity, everything changed. Rather than accept the new normal, he and Katherine spent months searching for another DPC position before deciding they had to build their own. Ohana Medical opened in October 2025.In this episode we cover:Why he left surgical residency and how that training shapes his DPC todayHow they funded their startup with a family loan, severance, and a ~$100K budgetTheir pricing strategy, open enrollment timing, and insurance broker vetting processOne-time visits as a patient conversion toolIn-house pharmacy, procedures, and financial non-negotiablesTax strategy: Augusta Rule, home office deductions, sole proprietor LLCRetirement planning: Roth IRAs from day one and front-loaded 529sRunning a practice and a family alongside your spouseThis one is honest, practical, and deeply relatable. Listen now.Osprey CFO handles your DPC financial infrastructure so you can focus on patients and growth. Get your FREE Osprey + My DPC Story Financial Decision Tree HERE.  DPC gives you autonomy. But autonomy without financial clarity becomes stress in disguise.Cash flow. Owner pay. Hiring timing. Tax strategy.These aren't afterthoughts. They're what protect your freedom long term.Book a free 30-minute strategy call with Osprey CFO to see how they can help you handle the financial infrastructure of your DPC so you can focus on patients  Find a My DPC Story Event near you! State Summits in CA, IL, a My DPC Story LIVE event and the DPC Women's Summit are all coming! Learn more at mydpcstory.com/upcoming-events! Earn money WHILE running your DPC! Join SERMO for FREE today!Support the showGET your FREE MONTHLY BUSINESS TOOL DOWNLOADBecome A My DPC Story PATREON MEMBER! SPONSOR THE PODMy DPC Story VOICEMAIL! DPC SWAG!FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

In this week's episode of the Rich Habits Radar, Robert Croak and Austin Hankwitz sit down with Jannick Malling, co-CEO of Public, to talk about their agentic brokerage product. Stay tuned for their official launch and press release of this new product on Tuesday, March 31st!---

What does success cost when you never stop to measure the trade-offs? In today's episode, Kevin Palmieri and Alan Lazaros break down why real growth is not just about chasing more, but about knowing what you refuse to sacrifice along the way. They challenge the belief that progress is always worth the price and unpack how unclear standards can quietly lead to misalignment in your health, relationships, integrity, and long-term fulfillment.If you want success that is clean, sustainable, and actually worth having, this episode will help you think harder about the choices shaping your future. Press play before ambition talks you into a deal your future self would never sign._______________________Episode Reference:The 5 Pillars Of Clarity (2382) - https://www.youtube.com/watch?v=PBXK8pYL1JQ Learn more about:Track the Work. Earn the Results. To know more about the "Next Level Fitness Accountability Group," reach out.Kevin: https://www.instagram.com/neverquitkid/Alan: https://www.instagram.com/alazaros88/_______________________NLU is not just a podcast; it's a gateway to a wealth of resources designed to help you achieve your goals and dreams. From our Next Level Dreamliner to our Group Coaching, we offer a variety of tools and communities to support your personal development journey.For more information, check out our website and socials using the links below.

Get AudioBooks for Free Best Self-improvement Motivation Benefits of Delegating: Work Less, Earn More Today Discover the benefits of delegating to work less and earn more. Learn proven strategies to boost productivity, free your time, and scale your income faster. ⁠We Need Your Love & Support ❤️ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Get 3 Audiobooks Free -

Send us Fan MailEARN 8% A WEEK. Update: Week #3. High Risk High Reward

In this episode of Next Level University, Kevin and Alan unpack a question that hits harder the more you grow: what if getting to the next level means learning how to disappoint people? They talk openly about the skills that do not feel good to build, like saying no, giving hard feedback, protecting your time, and facing the guilt that can come with all of it. Through stories about sports, leadership, friendship, and business, they show how external success often creates internal pressure. They also explore the difference between under-committing, over-committing, and building relationships you can actually sustain.This episode will help you think about the one skill that could change everything for you and the hidden skill you may need to build right after it. Press play for a real, honest look at growth that most people do not talk about._______________________Track the Work. Earn the Results. To know more about the "Next Level Fitness Accountability Group," reach out.Kevin: https://www.instagram.com/neverquitkid/Alan: https://www.instagram.com/alazaros88/_______________________NLU is not just a podcast; it's a gateway to a wealth of resources designed to help you achieve your goals and dreams. From our Next Level Dreamliner to our Group Coaching, we offer a variety of tools and communities to support your personal development journey.For more information, check out our website and socials using the links below.

In this episode, we explore lithium's renal side effects with Dr. David Osser from Harvard Medical School. How can we keep patients safe while using this highly effective medication? Discover the real risk numbers, prevention strategies, and evidence-based monitoring approaches that protect kidney function long-term. Faculty: David Osser, M.D. Host: Richard Seeber, M.D. Learn more about our memberships here Earn 1.5 CMEs: Lithium: How to Manage Dosage and Side Effects Managing Renal Side Effects of Lithium Therapy

"A side effect patients might experience is lymphedema. This is an increased buildup of lymphatic fluid in the tissues, either in the breast or in the arm and hand of the affected side. It's quite problematic for women. They might feel self-conscious. It might feel uncomfortable that the arm feels like it's throbbing or heavy. Clothing may not fit quite right. So we're always on the lookout for lymphedema," Maria Fenton-Kerimian, APRN, AOCNP®, nurse practitioner at Weill Cornell Medicine in New York, told Jaime Weimer, MSN, RN, AGCNS-BS, AOCNS®, manager of oncology nursing practice at ONS, during a conversation about radiation site-specific side effects in breast cancer. Music Credit: "Fireflies and Stardust" by Kevin MacLeod Licensed under Creative Commons by Attribution 3.0  Earn 0.5 contact hours of nursing continuing professional development (NCPD) by listening to the full recording and completing an evaluation at courses.ons.org by March 27, 2027. The planners and faculty for this episode have no relevant financial relationships with ineligible companies to disclose. ONS is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center's Commission on Accreditation. Learning outcome: Learners will report an increase in knowledge related to side effects experienced with radiation therapy to the breast. Episode Notes  Complete this evaluation for free NCPD.  ONS Podcast™ episodes: Episode 368: Best Practices for Challenging Patient Conversations in Metastatic Breast Cancer Episode 354: Breast Cancer Survivorship Considerations for Nurses Episode 301: Radiation Oncology: Side Effect and Care Coordination Best Practices Episode 298: Radiation Oncology: Nursing's Essential Roles Episode 194: Sex Is a Component of Patient-Centered Care ONS Voice articles: Could High-Dose Radiation Be the Missing Link in Breast Cancer Immunotherapy? Exercise Program Improves Quality of Life in Patients With Breast Cancer—and Keeps Them Moving Daily Frank Conversations Enhance Sexual and Reproductive Health Support During Cancer How to Handle Even the Worst Radiation Therapy Side Effects Clinical Journal of Oncology Nursing articles: Instruments to Evaluate Self-Management of Radiation Dermatitis in Patients With Breast Cancer The Effects of a Clinical Care Model on Quality Process Outcomes in Radiation Oncology Oncology Nursing Forum articles: Feasibility of Breast Radiation Therapy Video Education Combined With Standard Radiation Therapy Education for Patients With Breast Cancer ONS Guidelines™ for Cancer Treatment–Related Radiodermatitis ONS books:  Guide to Breast Care for Oncology Nurses Manual for Radiation Oncology Nursing Practice and Education (fifth edition) ONS/ONCC® courses:  Radiation Oncology Conference Recordings Bundle™ Radiation Therapy Certificate™ ONS Huddle Cards: Altered Body Image Late Effects of Cancer Treatment Radiation Sexuality ONS Guidelines™: Cancer Treatment–Related Lymphedema Cancer Treatment–Related Radiodermatitis ONS Learning Libraries: Breast Cancer Radiation American Society for Radiation Oncology (ASTRO) National Comprehensive Cancer Network home page To discuss the information in this episode with other oncology nurses, visit the ONS Communities.  To find resources for creating an ONS Podcast club in your chapter or nursing community, visit the ONS Podcast Library. To provide feedback or otherwise reach ONS about the podcast, email pubONSVoice@ons.org. Highlights From This Episode "The goals of radiation to the breast are typically broken out into three different rationales. Either adjuvant treatment, where the tumor is removed surgically from the breast first and then radiation is delivered to lower the likelihood of return of the cancer. And then the second way it's given is with a curative intent. That may be for tumors that couldn't be fully resected, and the hope is to eradicate the tumor that is still present in the tissue. Lastly, it can be given in a palliative fashion where you're not expecting to completely cure the person of the cancer, but you hope to shrink the tumor enough to relieve symptoms." TS 1:46 "We really try to focus on patients managing fatigue by ensuring that they're having an appropriate, balanced diet with proper macro and micronutrients and that they're having adequate protein intake. We encourage patients to get adequate sleep. There is a culture of people pushing themselves and working into late hours of the night, and this would be quite difficult if you're experiencing radiation-induced fatigue. If someone is familiar and does regular exercise, we highly encourage them to continue that. If someone has not done much exercise and has slipped into a little bit of deconditioning or they're older or more frail, we might refer them for physical therapy or strength training to rebuild some of that stamina and energy." TS 7:56 "One of the key products to use for prevention of radiation dermatitis are silicone patches, and there are many on the market that are worn during the course of radiation or when the skin reaction begins. And they could stay on for several days during treatment, even if you're gently showering around the area. There are many homeopathic creams made from calendula flower, aloe vera, or some kind of combination of these types of products. The real issue with these products is that many of them aren't covered by insurance, so patients have to buy them out of pocket, over the counter. For some of our patients who are more financially challenged, it may be a problem. So I think [it's important] to be familiar with many different products so that patients have access to something that will minimize their skin reaction." TS 14:48 "After 90 days, it may be more common to see some of the cosmetic changes that can happen in the soft tissue of the breast. One of them is radiation fibrosis, which can be like a diffused scar tissue in the breast. It can sometimes cause hardening, retraction, or asymmetry. Sometimes it can cause a tight feeling where people can't stretch their arm to the full extent. We also know that there can be slower healing if surgery is done. For people that have tissue expanders or still want to have corrective plastic surgery, we really encourage them to wait at least six months or longer before approaching any of those plastic surgery procedures." TS 19:55 "Sexual health is such a big topic, but I think that nurses in radiation oncology are in a very good position to discuss that because we see patients for repeated period of time. So, there's maybe a quicker intimacy or familiarity that happens with the nurses in radiation. Personally, I always bring it up at a follow-up visit, which we do about a month after radiation ends. And it's kind of because the dust is settling and people are getting back to their lives." TS 23:53

Mike Cagley, Ked Prince & Illini Legend Marcus Griffin talk the Illini's 2nd Elite 8 berth in 3 years and their 65-55 victory over Houston (in Houston) in the 2026 NCAA Tournament. Whether you live in Champaign or Chicago, halfway across the country or halfway across the world, IlliniGuys.com keeps you in the know! Share this show on your social media & please give us a 5-star rating if you enjoyed the episode! We ask YOU to help the IlliniGuys Sports Spectacular & I on the Illini grow on social media by following us on all our social media and engaging with the content posted. Every like, love, comment & share help the IlliniGuys Sports Spectacular reach more people and establish our position as the leader in entertaining, fast-paced, non-political, all sports & guy-stuff programming. Thanks for listening! Don't miss our college sports focused podcasts: IlliniGuys Sports Spectacular I on the Illini Mike Cagley's Heat Checks & Hail Marys Follow the IlliniGuys Subscribe at IlliniGuys.com for just $99 annually Subscribe to our YouTube Channel: https://youtube.com/@illiniguys4844?si=oWtcpGPkAIYSBceM Follow us on X: Brad: https://x.com/Sturdy32 Mike: https://x.com/MikeCagley Larry: https://x.com/LarrySmithTV IlliniGuys: https://x.com/Illini_Guys Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Rent Reporting: How Tenants Can Build Credit - Kayla Andrade   In this episode, I sit down with Kayla Andrade, landlord advocate and founder of Ontario Landlord Watch, to break down the real impact of Ontario's evolving rental landscape.   In Part 1, we dove into Bill 60, new eviction timelines, tenant compensation, and what these changes mean for both landlords and tenants. In Part 2, we dive into rent reporting—how it works, how it affects tenant credit scores, and whether it's becoming the new standard.   Plus, a quick reminder: you'll always pay—either with time or money. The key is choosing wisely.   If you're a landlord, investor, or real estate professional, this is a must-listen.   Contact Kayla Facebook Page: OntarioLandlordsWatch Facebook Group: 818378618219840 Instagram: ontlandlordswatch   This episode proudly sponsored by Deep Pockets - https://deep-pockets.ca   If you're look to borrow or invest funds, Deep Pockets should be at the top of your list.  It is a preferred choice for secure lending, and as a borrower you have the option of flexible terms and repayment plans, as Deep Pockets has flexible credit criteria and income approvals.   As an investor, YOU GET TO BE THE BANK, using your cash, your RRSPs, LIRAs or even TFSAs. Earn maximum returns with NO out of pocket expenses.   To find out more, visit the website or email hello@deep-pockets.ca    Other Links: WATCH the podcast! https://www.youtube.com/@gary.hibbert

What if the thing you're avoiding is actually the fastest path to everything you want? In this episode, I break down why exposure therapy and rejection therapy are the 2 most powerful tools for accelerating your growth. I also talk about why rejection isn't something to avoid, but something to actively seek out and how to shorten your emotional recovery time. Tune in to learn how to reframe discomfort, and start moving at the speed your goals require. Check out our Sponsors: OSEA - Give your skin a rest with clean, clinically tested skincare from OSEA. Get 10% off your first order sitewide with code EARN at OSEAMalibu.com Granola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at granola.ai/EARN. Northwest Registered Agent - Don't wait, protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/EarnFree Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Brevo - the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today, or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy Working Genius - If you're a CEO, an entrepreneur, or anyone who wants to level up, Working Genius helps you drop the shame around your weaknesses and focus on what you naturally do best. Take the Working Genius assessment and get 20% off with code EARN at http://workinggenius.com Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS Why the fastest growth happens inside discomfort. How exposure therapy accelerates growth and learning. Why you should start seeking rejection on purpose. Why your comeback rate determines your success speed. How to stop personalizing rejection and move on faster. Why avoiding discomfort is slowing your progress. How to use fear as a signal you're on the right path. RESOURCES Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci

In this "Current Events Thursday" episode of the Earn & Invest podcast, host Doc G is joined by Carmel and Ian, members of his Wealth with Purpose mastermind group, to discuss a provocative article from The Independent titled "Financial Anorexia: I'm scared of spending money and I save obsessively. It's ruining my life". Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Next Level University, Kevin and Alan break down a hard truth most people miss. Success and health are not always the same thing. You can be disciplined, driven, and productive while still building from fear, insecurity, and old wounds. The source of your ambition shapes the quality of your life. Drawing from their own journeys, years of coaching, and thousands of episodes, Kevin and Alan unpack the difference between playing not to lose and playing to win. They break down how identity, self-awareness, and emotional maturity shape performance, fulfillment, and long-term consistency.This episode will help you look deeper at what is really driving your goals and whether your progress is creating peace or just more pressure. Press play, then take an honest look at the engine behind your ambition._______________________Learn more about:Book Alan's Business Breakthrough Session. Your first 30-minute coaching call is FREE. Learn how to prioritize success and let your quality of life become the byproduct - https://calendly.com/alanlazaros/30-minute-breakthrough-sessionTrack the Work. Earn the Results. To know more about the "Next Level Fitness Accountability Group," reach out.Kevin: https://www.instagram.com/neverquitkid/Alan: https://www.instagram.com/alazaros88/_______________________NLU is not just a podcast; it's a gateway to a wealth of resources designed to help you achieve your goals and dreams. From our Next Level Dreamliner to our Group Coaching, we offer a variety of tools and communities to support your personal development journey.For more information, check out our website and socials using the links below.

Are you ready to empower your children with the skills they actually need for the future? In this episode, Elena Zakharova joins the show to discuss why financial literacy, digital intelligence, and character development are the most important lessons we can teach our kids today. Discover how to transition from being a passive observer to an active leader in your child's educational journey.Elena shares her fascinating journey from a 15-year tech veteran at companies like IBM and AMD to the founder of Kid Laboratories. She breaks down the essential components of her Future Proof Kids framework, including the money cycle, the science of AI perception, and the importance of creating goal manifestos. We explore the challenges of raising children in a world of frictionless transactions and instant gratification, and how simple 10-minute weekly conversations can create a massive categorical shift in their development.Key topics covered in this episode:

What if overthinking is the very thing slowing down the life and business you want most? In this episode, I sit down with entrepreneur and investor Kim Perell on the Powerhouse Women stage to talk about her $235 million exit from a $10,000 loan, the mindset that helped her push through rejection, and why sisterhood is the secret to sustainable success. We dive into the 70% rule for decision-making, how to build a powerful support system, and why your environment can either fuel your growth or hold you back. Tune in to make faster decisions and trust yourself more. Check out our Sponsors: OSEA - Give your skin a rest with clean, clinically tested skincare from OSEA. Get 10% off your first order sitewide with code EARN at OSEAMalibu.com Granola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at granola.ai/EARN. Northwest Registered Agent - Don't wait, protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/EarnFree Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Brevo - the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today, or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy Working Genius - If you're a CEO, an entrepreneur, or anyone who wants to level up, Working Genius helps you drop the shame around your weaknesses and focus on what you naturally do best. Take the Working Genius assessment and get 20% off with code EARN at http://workinggenius.com Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS 00:00 How a $10,000 loan turned into a 9-figure business. 08:30 Why the wrong partnership can cost you money, time, and your peace of mind. 14:15 What is the 70% rule and how does it help you decide faster? 16:30 Tips for making confident decisions even when you don't have all the answers. 17:45 How do you reframe failure from fear into a growth advantage? 24:30 The 1-year plan mindset to keep you moving forward. 30:00 What is the right way to ask for help? 41:00 Kim's strategy for taking action even when fear is present. 44:00 Why girlfriends are your greatest safety net. 48:00 The 3 things Kim looks for before investing in a business. RESOURCES Get your copy of Kim's book “Mistakes that Made Me a Millionaire” HERE! Learn more about Kim's work HERE! Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Kim: @kimperell

Triggernometry is proudly independent. Thanks to the sponsors below for making that possible: - Trade on what happens next with Kalshi. Trade $10 with code TRIGGER and receive $10 free. - We're honoured to partner with Hillsdale College. Take their online courses for free at https://hillsdale.edu/trigger - Earn a yield on gold https://monetary-metals.com/triggernometry/ - Lingopie: immersive language learning. Get 55% off an annual plan https://learn.lingopie.com/triggernometry - Limited Time Offer: Get Huel today with our exclusive offer of 15% OFF online with code trigger15 at https://www.huel.com/trigger15. New Customers Only. Thank you to Huel for supporting Triggernometry! Join our exclusive TRIGGERnometry community on Substack! https://triggernometry.substack.com/ OR Support TRIGGERnometry Here: Bitcoin: bc1qm6vvhduc6s3rvy8u76sllmrfpynfv94qw8p8d5 Shop Merch here - https://shop.triggerpod.co.uk/ Advertise on Triggernometry: https://trigger-brands.com | or enquire at marketing@triggerpod.co.uk Find TRIGGERnometry on Social Media: https://twitter.com/triggerpod https://www.facebook.com/triggerpod/ https://www.instagram.com/triggerpod/ About TRIGGERnometry: Stand-up comedians Konstantin Kisin (@konstantinkisin) and Francis Foster (@francisjfoster) make sense of politics, economics, free speech, AI, drug policy and WW3 with the help of presidential advisors, renowned economists, award-winning journalists, controversial writers, leading scientists and notorious comedians. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever done everything "right" on paper, matched into your specialty, landed your first attending job, checked all the boxes, only to lie awake wondering why it still feels so hard? If you've felt stretched thin, questioned your identity in medicine, or sensed that your purpose might be unfolding before the path is clear, this episode will truly resonate. Today, I'm joined by Dr. Yuri Shindo, an academic hospitalist at UC San Diego who is board-certified in internal medicine and addiction medicine. Dr. Shindo shares her journey from feeling overwhelmed in primary care to stepping into an unexpected calling that began with a reluctant yes to helping her mother's nonprofit drug and alcohol treatment program. This conversation is about courage, values, experimentation, and trusting the quiet inner voice that guides you forward. In this episode we're talking about: The overwhelm and identity shifts that can come with becoming a new attending What happens when your values feel misaligned with the system you're working in How burnout and self-doubt can become catalysts for growth The power of experimentation and giving yourself permission to pivot Saying yes to unexpected opportunities and discovering a calling Building a mission-driven project inside a hospital system without funding Why following joy can lead to meaningful impact Links for this episode: When you enroll in LinkedIn for Physicians or The Carpe Diem Resume Kit through The Doctors Crossing, you are not only investing in your next career move, you are also earning valuable CME credits.  LinkedIn for Physicians – Earn up to 3 Category 1 CME credits while learning how to build a standout profile, network confidently, and attract the right opportunities.  The Carpe Diem Resume Kit – Earn up to 2 Category 1 CME credits as you transform your CV into a polished, compelling resume for nonclinical roles. If you would like a sneak peek inside either the course or the kit before enrolling, just email us at team@doctorscrossing.com. We're happy to give you a closer look. Thank you for listening!

If your messaging isn't landing… this is why.Most experts, coaches, authors, and service-based business owners don't have a strategy problem they have a truth problem.They're not fully saying what they mean. And their audience can feel it.In this episode, Tracey Watts Cirino breaks down why doubt isn't your enemy, it's the key to messaging that actually converts.You'll learn: ✨ Why your content isn't turning into clients ✨ The difference between doubt that blocks you vs. sharpens you ✨ How to say what's true in a way people actually feel (and buy)If you're done watering it down… this is for you.

How Rethinking Paid Media Can Drive More Efficient, Sustainable B2B Growth In this competitive environment, the fundamentals of effective B2B marketing are more crucial than ever, yet many brands are losing sight of them. As platforms become more inundated with noise, organizations are increasingly over-investing in paid media while under-investing in the strategic groundwork that makes paid campaigns perform. This imbalance leads to wasted spend, mixed messages, and weaker results, just as B2B audiences are becoming more selective. So, how can marketing leaders leverage paid media to drive more efficient, sustainable B2B growth? That's why we're talking to Andrea Ness (Head of Media, ddm marketing + communications), who shares her expertise on how rethinking paid media can drive more efficient, sustainable B2B growth. During our conversation, Andrea emphasized the importance of integrating paid media with owned and earned media to creative a holistic customer journey. She stressed that B2B paid media should amplify strong messaging rather than being the sole focus of a marketing campaign. With sales cycles often lasting 6-18 months, Andrea highlighted the need for consistent messaging across all channels and the importance of building long-term trust. She also underscored the significance of long-lasting assets such as website and thought leadership for sustainable ROI. Andrea advocated for a strategic approach to measurement, leveraging full-funnel metrics that go beyond immediate conversions to capture the true impact of a brand's digital presence. https://youtu.be/HdpEGsfjxuI Topics discussed in episode: [00:00] Why a weak narrative just means broadcasting confusion at scale  [02:44] Why teams skip to conversions and why it backfires in 6–18 month buying cycles  [05:45] The problem found when sales, PR, web, and leadership aren’t saying the same thing  [09:19] How B2B buyer behavior has changed, and why sales calls are the last resort  [13:24] How to reframe brand investment in language leadership buys into  [17:09] The three paid media pitfalls every B2B marketer must avoid [21:59] Why foundational messaging lifts every channel, and how to evolve it  [24:59] Demystifying owned, earned, and paid media [32:11] Long-lasting assets vs. short-term ads: SEO, thought leadership, and repurposed content that compound  [34:48] Brand lift studies, return visitors, time on site, and the metrics that prove full-funnel progress  [37:56] Why you must build the house before you turn on the amplifier Companies and links mentioned: Andrea Ness on LinkedIn  ddm marketing + communications   Transcript Andrea Ness, Christian Klepp Andrea Ness  00:00 People usually don’t convert on the first ad exposure that they see. So you really, really do want to make sure that there are so many other ways that they can get to that information. Advertising helps. But you know, like, like, if you look at you know what your journey is. And really, it’s a great exercise if you don’t have a customer journey, like, laid out on paper and really, and looking at that, not just for paid media channels, but also, you know, like, here’s what we’re doing, foundational like that owned media, you know. And then here’s what you know earned media is doing that they’re really pushing out. And here’s their focus. Christian Klepp  00:31 The fundamentals of effective B2B Marketing have not changed, but in 2026 many brands are losing sight of them as platforms become more crowded and ad costs continue to rise, organizations are increasingly over investing in paid media while under investing in the strategic groundwork that makes paid campaigns perform. This imbalance leads to wasted spend mixed messages and weaker results, just as audiences are becoming more selective. So how can B2B Marketers leverage paid media to drive more efficient, sustainable growth? Welcome to this episode of the B2B Marketers in the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Andrea Ness, who will be answering this question. She’s the head of media at DDM Marketing and Communications, where she helps drive digital marketing initiatives for B2B organizations, tune in to find out more about what this B2B Marketers Mission is. Andrea Ness, welcome to the show. Andrea Ness  01:29 Very good to be here. Christian Klepp  01:30 Really good to have you on. I mean, you know, we’ve, we’ve had such a great free interview conversation where we, we laughed so much about all these random topics, and that was already, like, very telling of, like, what’s to come. But I’m, I’m really looking forward to this conversation. It’s, it’s a very pertinent one. I think it’s something that B2B marketing teams really need to be paying attention to as they move forward. At the time of this recording, at the beginning of 2026 All right, so let’s, let’s jump right in and start the interview. So, Andrea, like for you’re on a mission, I would say, to help B2B companies deliver high impact marketing campaigns that drive measurable results. For this conversation, I’d like to zero in on the topic of how rethinking the role of paid media can drive more efficient, sustainable growth. So I’d like to kick off the conversation with two questions, and I’m happy to repeat them, right? So question number one, why do you think paid media should function as an extension of brand trust, rather than the centerpiece of a marketing strategy? And the follow up question is, where do you see many B2B Marketing Teams struggle. Andrea Ness  02:44 All right, I will start with round one, but with the first one, usually, when someone hears media campaign, they go straight to, like the media teams and like going to tactics where, like, where we really want to back up and just say, you know, paid media works as it to amplify the message that you’re trying to put out there, not to create the message. So if you don’t have that, those strong messaging and those components in place, or what we like to say at your house in order, you know, like we’re not going to be the best at creating the message, but only taking really resonating messaging and putting it out to the world. So it we call paid media more like a distribution engine. And it’s not the message itself, you know, and it’s also, you know, to really, really underline brand narrative is, if their your brand narrative isn’t strong, your paid media just amplifies people to get confused. One of the things that we like to talk about with clients is that audiences see 1000s of messages every day, you know. So like, even if we might be in the right channels, you know, with everyone else, if it doesn’t resonate, if it doesn’t align, you know, if it doesn’t connect and strong, then they’re just trying to pass it by with hundreds and 1000s of others. So really, really, what is that message component? What are you trying to tell them? When are you trying to tell them that? And then we just use paid media, the tactics for paid media, just to make sure that we’re amplifying that message to the right people. So that’s with your first question, what your second one was, Christian Klepp  04:14 Where do you see a lot of based on based on that, like, where do you see a lot of B2B marketing teams struggle? Andrea Ness  04:20 So one of the things we keep on we keep on hearing over and over again, because again, you know, I know clients like, really like, their focus on revenue. They’re focused on the end goal. But you know, when we hear a lot of times, when we hear like we need, you know, consistently, more leads, more conversions, more revenue. We got to go straight to the end when what we’re thinking about like, and what we have to bring clients back to is like, what is that customer journey? And, you know, like for us to be able to move them through the funnel, we can’t just go straight to the end and asking them to do something when they don’t even have that trust, or they’re not even, you know, in the consideration journey yet. You know, so with with B2B, especially like consumers, sometimes it’s a quicker side cycle. But with B2B, you know that your cycles are could be like six to 18 months, even longer. So if you’re not talking to them throughout each of the journey and building that trust along the way, you know we’re going to be losing them if you go straight to like, you know, do this and, you know, give us your contact information. We learned, especially now, especially with new generations of people. They don’t like always. Like filling out forms. They like to do their own research in many different ways. And if you’re not there in each of those moments as they’re like, going through and building that trust, wherever they’re going to get those information points, you know, just going out and saying, like, do this now. Deadline approaching, you know, like you’re gonna they’re not going to be ready to do the end the end goal. So, Christian Klepp  05:43 Absolutely, absolutely, yeah, Andrea Ness  05:45 Another thing that we notice is more like the fragmented, like the messaging so, and it’s just, you know, we that’s why we really, really hone in on integrated marketing. Because it really is, if we’re ready, if we have our key messages in place. It’s not just what the ads should say. It’s in every form of their communications. And sometimes people don’t think that way, because businesses are in their different teams. They have their sales team, they’re their PR team and communications team, you know, they have, you know, their web team. They have, you know, like all these other teams. But when, when we are ready to say these are going to be our key messages we’re going to hit out there. We have to make sure that all of these teams are aligned and the messaging resonates. So no matter where your audience goes to or where they go out to seek information, you don’t want to lose them by like they seen an ad with this message, but then they don’t. They go to your website and they don’t see it anymore, or even their organic channels, if you’re not talking about even those, those points in there, you know. And we also like, even, like, make sure clients know of like, even, like, public relations teams and whatnot. Like, you know, is it in your boiler plates anymore? Is there ways that we could integrate it in some of your content marketing, or your or the articles that you’re putting out there, or the thought leadership, you know, articles that your, leadership team is putting out there. So really, is taking those, like the key components, and what you have those down, and what you want your elevator pitch to be known for, and making sure every channel, especially sales teams too, like they’re the ones that are on the ground, they’re the ones that are, you know, talking to them when they’re in consideration, almost out of consideration. Are they saying the same points that we are trying to say up front and as your leadership, you know, team also, if they’re doing speaking points, having those one on one conversations, you know, are they also bringing down those team messages so everyone can get, you know, the same type of elevator pitch when they’re when they see it. Christian Klepp  07:36 Absolutely, absolutely, it’s, it’s amazing to me that, like, You know, you see this across the board, how the messaging tends to be inconsistent across the different channels. I don’t know where that that somehow got lost in translation, that like, okay, for each channel the message should be, should be different and, and that’s, you know, like, to your point, like, nothing could be further from the truth. Andrea Ness  08:00 Yeah, and it’s yeah, and sometimes it’s, you know, sometimes there are going to be other messages, like, you know, take organic social, for instance. It’s doing multiple jobs. It’s not just selling. It is, you know, bringing the culture component. It’s probably also talking to it, you know, possible future employees. And so it is doing, like, other themes in general. But if there is a sales point when, you know, and what we’ve learned is that when people hit consideration stages, they’re not ready to fill out a form right yet. They’re not ready to even call you on the phone, but they will connect with your socials to see, you know, like, so like, just as like, more reminders, but so if you’re not also seeing some of those marketing messages in there as well, you know, like, you’re gonna, you know, you’re going to lose them, and they’re just going to have that connection. And we always like to say is, like, when we put ads out in market again, very rarely are they going to resonate. The first thing they’re going to take that college, and especially for B2B, it’s different for retail, you know, the big sales, but for B2B, like, the expectation is they see your ad resonate. It might be something, oh, when I’m out of work, maybe I’ll go, you know, look into this. But you know, is that message really, really saying what you wanted to say and when they want to organically come back and find you later, wherever they go to to find is that going to be connecting, or is it going to be a completely different scenario where they can’t even get to where you want them to go to? You know, the follow the journey? Christian Klepp  09:19 No, absolutely. Thanks for sharing that. I did have two follow up questions for you based on everything that you’ve said in the past couple of minutes. So the first one is like, I mean, I’ve been, I’ve been marketing for a little bit, like, especially B2B marketing, and I’m sure it’s the same with you, but marketing has become so much more complex than when we started out, like, just from your perspective and your experience, especially in the paid media landscape, like, how has technology impacted the way that teams go about dealing with paid media? Maybe talk about the advantages and also how it’s been a little bit detrimental to them as well? Andrea Ness  10:02 Yeah, I would, I would say that just the many different options and how audiences are so different, and how like, from where we I learned how to, you know, how to connect with people is completely different from how, like, the New Age is connecting where, you know, they are really like, you know, like a lot of people like, they less phone calls, you know, less email addresses they have. They really, really learn from technology. They really learn from video like, video learning is a really key adapter to that, you know, also reaching out, even through like, you know, like DM’s (Direct Messages) of social media, those quick interactions where they’re not ready. You know, when, like, we’re like, on the B2B side. We’re always used to, like, lead forms, going to the website, doing that. And sometimes they just don’t want to leave the environments that they’re in. And if you’re not allowing them to learn from the environments that they’re in, too, as well, you know, then, then we’re going to be losing out. And a lot of times, too, when they’re ready for they want to know a quick answer, you know, with, like, with chatGPT, with everything else, they can get those answers fast. So if you’re not there and present and responding in an efficient manner, like, then you’re going to lose them, because there’s going to be another competitor that does have, like, the, you know, the the chat on their website, that they think they can get a quick answer, where they don’t feel comfortable calling on a phone and knowing when you call on the phone, you’re going to have to be a waiting period to talk to someone, and you might not get a human so it’s just everyone has, like, their own ways of connecting, you know, and to get information and to make sure that you are available in those information cycles, rather than just, like, let’s just take them to a form, and then maybe a day later, we’ll have someone follow up with them. So you just want to make sure that you’re present in the moments where they’re ready to make those choices. Christian Klepp  11:44 You know, it’s funny that you mentioned that, because I had this experience yesterday when I was trying to call a client, and then I heard this voice after it rang like, three times, and I thought, okay, it’s going to be the client. And so I started talking, and then I realized, like, oh, this person is not available at the moment, if you leave your name and tell me what this call is about, I can see if this person’s available. I’m like, Oh, okay. AI (Artificial Intelligence), right. So I’d have to, I had to tell, I have to tell the AI, okay, this is my name and this is the reason why I’m calling. And it says, It pauses for two seconds and says, Thank you. I will try to connect you. And then there’s this little like medley playing in the background, and then says, person is not available, please leave a message. I’m like, wow, that was a lot of like, hoops to jump through. Right? Like, Andrea Ness  12:30 yes, exactly. Christian Klepp  12:31 But to your point, right, to your point, it’s a lot of, it’s a lot of like, waiting and, you know, Andrea Ness  12:37 and I would say too, like, even, like, you know, from moving to, you know, making a phone call, knowing that you’re going to get, you know, a customer service level, but then to get a real answer, you might have to ask for a manager and go up to that level. Back in the day, you know, I would, I would tell people, you know, because I have really, you know, experience on the social media side. I’m like, you know, what? If you go straight to the social media inboxes, you’re going to get a quicker, faster response from a different limb, because that’s managed by PR teams and communications channels, and they have to be really, really but what they can respond to like is, you know, going to be at that already a tier two or tier three level. So it really is. Everything’s changing all the time, and you just want to make sure that you know when they’re ready when they ask your question. If you’re not there to answer that question, then someone else is going to answer that question for you. Christian Klepp  13:24 Yeah, yeah, that’s absolutely right. All right. So that was my first question. The second question, which you kind of already brought up, but because teams are dealing with this all the time, and I love that you brought it up, how do you deal with pushback? And when I mean, when I say push back, it’s like, how do you deal with senior management and B2B organizations, of which there are many that are going to look at your media campaign and your outreach campaign and say, Okay, well, Andrea, that’s all nice and good. But like, you know, how do we get to revenue quickly? What’s the ROI on this? Like, we need leads. We don’t need them. We, you know, we don’t need engagement. We don’t need engagement and sharing. We need leads. Like, you know, how do you deal with that kind of pushback, and how do you get them to understand that this takes time. Andrea Ness  14:12 It is, yeah, it really is an educational moment, because our clients are experts at their fields in what they do, you know? And so we really do also want to come in as coming in as a partner, that we also want to showcase our marketing expertise. And like you, do this really well. And while you do you know your job really well. Let us go in and also give you some information agitation of why, why if we go straight to, straight to the call to action, why that you know, is going to be less resonant than if we come in and say, You know what, let’s talk we know they’re going to they start here in the research phase building awareness, and now it’s time to build trust and consideration and answering you know exactly when they’re when they’re in that consideration phase. What are the key points that you need to tell them there, and why you need to message them differently, and why sometimes it’s. Not good to go straight to the call to action, because when they see that, then they’re going to be more likely to be like, you’re bombarding me. I’m not ready for the sales thing. I just want information. So it’s just like, how do we stay safe, top of mind, and especially in that consideration cycle, which is the longest cycle, it really is building trust. So like, how do you also offer information that’s what’s in there for them, not what’s in it for our clients to be like, You know what? You really care about me, and you’re not you’re not like, begging for me to contact you right away, but you’re giving me something, information that’s very like, that I need in the moment, that’s helping with with my job, that’s helping me with doing this stuff. So then when I do need you, you know, maybe like in that cycle period, I’m going to think of you first, because you were there, providing that information and showcasing the expertise, and I saw you at that event, you know. And just like you’re you’re building up those points to build that trust. So when they are ready to receive you in their moment, you know that you’re be one of the ones that they call so it really is trying to really think of that journey, and every journey is different per client, but to really look at, like, here’s the communications channels that are happening, both paid, but also, you know, like, you know, like, on the ground and, you know, organic and everything else. And like, how do we also make sure that we’re moving them along in a way, that they’re ready for it. Christian Klepp  16:24 Yeah, yeah, you’ve laid that out beautifully. That tells me that you’ve dealt with this situation many times before. Andrea Ness  16:29 We do it all the time. And you know, we really want to be stewards of our clients money, so we know, like, you’re going to give us the same amount of money to go into market here, or maybe getting the house in order, getting our messaging like, maybe, how do we resonate? How do we give them information? That’s what’s in it for them. And then we go into market and spend the same amount of money that we would be right away, and the results are just even better, because we’re talking to people that are not just early, but they’re already thinking about you because we made them think about you. Christian Klepp  17:01 Yeah, absolutely. I’ll move us along to the next question about key pitfalls that marketing teams should avoid, and what should they be doing instead? Andrea Ness  17:09 Okay, so there’s going to be, like, a few of them. One of the ones is, sort of, you know, what we what we just mentioned this too, is, like, the going into doing a marketing campaign without that strategic position that you have before you get started. So, you know, wanting to make sure that you have clear market positioning, you have really good messaging frame rooms, frameworks that you know that this is how you should be talking about them here. And sometimes it’s going to be messaging, you know, differently based on different audiences for a whole unique, you know, types of instances, but you’re not just focusing on, Oh, these are these ads. Are really pretty let’s get them out there. But do they resonate? Do they connect? You know, like, are they going to make people stop and look and listen, you know, rather than just pass by because they’re seeing 1000s of other ads as well. So, like, really thinking about that. Another thing is, what we know we talked about before is this, like the over reliance on paid media. You know, we’re treating ads as the primary growth lever, and then that is our answer, no matter what we have, you know, like, what, what the house looks like, what the you know, what the levers that we have are in place, but just so instead what we want to use it as just to amplify the really strong messaging that we all believe in, and we know it’s going to work, and we know we see it, you know, tested and working, and then to be able to get that out there, and then also just, you know, the pitfall number three would be, like, more like measuring only on short term metrics. So, like, we’re only focused on the leads, you know, like, that is our answer, and that’s only what we care about. We’re reporting on where there is so much that gets them through each of those ones. Like, how much engagement, how much audience growth did we have throughout? Where are they at in the funnel, where they were, you know, during the baseline, you know, match it served we saw them, you know. So just really looking at, like, the different ways that we know that they’re in the funnel, they’re listening, they’re understanding, Christian Klepp  19:03 Yeah, no, absolutely, yeah. There we go, man. Like, you know, we’re only focusing on leads. That’s all, that’s all I want to hear. That’s all I want to hear. Andrea Ness  19:11 We know, we know our clients have a bottom line and, you know, and it’s like their jobs on the line, and this is what their focus is on, doing it too. But if we don’t have that upfront cycle, moving that journey, knowing, especially if we know their cycle of, like, 18 months, you know, to get them to the leads, we should be talking, you know, to them a year, you know, to get them through. And then just really focus on, Christian Klepp  19:35 Well, it’s a process too, isn’t it? And I think you brought this up earlier in the conversation, that especially in B2B, we’re looking at a buying committee of anywhere between six to 10 people. This isn’t somebody that makes a decision on impulse, like, you go into a supermarket and oh gosh, like, look at that deal. Let me pull up my credit card. And people on B2B just don’t make decisions that way, right? In fact, I’m. In fact, I think to your earlier point, they do a lot of their own research. They probably talk to industry peers. They look online to see like, what other people are saying, what, or even like what they’re going to find if they do a Google search, or, these days, an AI search, right? And they’re not going to like immediately say, Well, let me get a hold of one of your sales people, and let’s jump on a call. I mean, that’s probably the last thing that they want to do. Andrea Ness  20:25 Yeah, yeah, if they have all those other areas where they can research and how other people are communicating them as well. So yeah, sales people right now are, like, one of the last ones. But we and we know there’s that, like, if they get to a meeting, they’re more likely to diverse if they get to, you know, once they get there, but you got to make sure that they get there. And that’s like, the hardest part is to get them in the room and to talk to them, because we know the sales people are great at what they do a lot of times, you know, like even talking to clients too. Like they forget to even, like to have conversations with their sales people, because they just want over here. But I’m like, sometimes your sales people are like, they know the frequently asked questions. They know what people are dealing with to get to sell. And then if you could take what you’re learning from there, you know, and the questions that they’re asking in other channels that, like, could be part of your messaging and how you answer that you know. And now maybe you need a frequently asked question thing on your website when you know they can get those answers quickly rather than making a phone call because they’re not ready to so Christian Klepp  21:23 That’s it. That’s an FAQ (Frequently Asked Question) page or an FAQ section, right? Or perhaps even multiple FAQ sections, right, depending on how how diverse the portfolio is. Andrea Ness  21:34 Correct. Christian Klepp  21:35 Okay, you talked about this earlier, but I, you know, I’ve, we’ve got to go back to it and unpack it a little bit, because, again, the hint is in the name, like, the foundation is key, right? The foundation is very important. So talk to us about how strong foundational messaging improves performance across every channel. And I think a lot of people underestimate how important that is, Andrea Ness  21:59 yeah, and it really is because, you know, like, you’re probably not a siloed company that does the only thing that and no other people do it. So it really is, not only are your competitors out there and then you’re also, like, having to fight the 1000s of other brands that are talking to the same audiences for different reasons, but really, what, what does make you need you know, like, what you know like, and it’s, it’s a good exercise to do it. But like, based on you know, you and your competitor, what? Why do they sway towards you? Like, how? And then, what are those key messages that you really, really want to put out there that, like, so, so they, so they already know that. But like, really learning, like, what are your needs? What are your key messages for the time? And that can change. So like, based on specific focus parts that you really like your industry really wants a focus part focus on. But like, even if you’re looking at and saying, You know what, this department can really use more revenue right now. So let’s then take this quarter and focus on, like, these, these departments, and that’s going to be our key messages. But now we have to make sure everyone’s talking these teams mess the same ones and not ones that they were talking about six months ago. So it really is like, what are we trying to tell them? What makes us unique, how and now that we have our needs, how are you going to creatively say that in a way that’s going to resonate with people, that will make them stop and look and, you know, spend more time on your site, spend more time on the ad and just, you know, so just in those ways, like, what makes you different? But then also, how are you showing those differences in a creative way that’s trying to make it stand out? Christian Klepp  23:30 And I think that, in itself, is quite the exercise, isn’t it? I mean, like, you know, you could probably speak from experience, because a lot of companies like have this misconception about what their uniqueness actually is. And you know, where I’m going with this, right? Like, they start, they start either defaulting to features or our uniqueness is our people, you know, they start, like, throwing in, like, generic answers like that, right? When, when they actually, like, I won’t say, fail to see it from this perspective. But they, what they sometimes don’t understand is that the uniqueness lies in your ability, in your ability to solve the customer’s problems and challenges. Like, how you know, how are you uniquely equipped to deal with that. Christian Klepp  23:57 And with your audiences. Like, how different maybe your audiences are, and you have a few different groups of audiences, and then when you’re looking at them, you know that, like, maybe key message one and two really hits home here, but not really over here in this audience. So now we need to, like, shift our focus. And for these audiences, we need to really hone in on different ways. We just say this, you know, these key messages, Christian Klepp  23:58 Yep, for sure. Andrea, I hate to do this, but like this is, this is totally gonna sound like marketing one on one. But let’s, let’s clear the air on this, because I know there’s a lot of there’s probably some marketers out there that that are ashamed to admit they don’t know the difference. But just run it past us one more time. The difference between owned, earned and paid media, please. Andrea Ness  23:58 So I like to refer, yeah. So, you know, I back in my last agency, I was over like I was the activation that director, which was overseen, owned and paid, and previous experience and PR too. So what’s nice about me as media director for my agency is I do see that fuller picture, and we are the first. And even though everyone’s just like, why aren’t you taking. Why aren’t you taking clients money, when I’m like, No, if we own media, is like the foundational house. So think of all your communication channels that that you build, so like your website, organic channels would be, you know, also, you know, helping with owned all your communication materials, your sales materials, everything like that, where you’re just like those, those communication materials that are going out in the world and that they’re seeing, that the client owns and and can update and then earn media is like if you work with a communications team internally, or if you work with a PR team, but really trying to get those messages out there. Earn is sort of not free, but, you know, you ask that you pay PR people, but it’s a when you’re you’re really trying to do like press events, or your put press releases out there in hopes that the TV channels and the newspapers and whatnot will pick up your story. You don’t have a full you can’t tell them exactly what to put in the query, but they might pull quotes from your spokesperson. And so you’re going to try to get out in the news media and doing it that way. So it’s sort of like if you have big events, if you have, like, big mergers and acquisitions, you know you want to work with, like getting those out and getting the paid media. Because what people look, the consumers look and you know, and you know, like B2B audiences too. They read the news. They trust the news. And if it comes from there is, you know, like you feel like you’re, you know, like they’re like, Okay, not only do I have trust in this company, but do. I’m breeding to from news outlets that I trust are also validating. And then paid is where, where we come in, where it’s just like, how do we like, make sure we are targeting your audiences and putting it to the right people in paid spaces. Some of our paid media doesn’t look like paid media, so we have a big thing with content marketing, you know, where we are writing articles, we are writing, you know, interviews, and you are showing up on TV and in in those third party areas where what I like about content marketing is, we get to write the full story so you have and it looks and feels like it’s part of the the publishing company. It is approved by, you know, like USA Today, and, you know, those type of networks, but, but you did that full space where you get to write, write it. So, yeah. Christian Klepp  24:34 Yep, yep, that’s right, that’s right. Okay, so you know, in our previous conversation, you mentioned something along the lines of aligning paid campaigns with earned, owned and social media assets, reduces the friction customer journey and increases recall when audiences are ready to convert. I know that was a lot of marketing speak, but please, please elaborate on that.   Andrea Ness  25:01 And it just goes, it goes back to the point is, you know, even though we’re ready to go to a paid campaign, like, what we keep on, like, wanting to make sure that people usually don’t convert on the first ad exposure that they see. So you really, really do want to make sure that there are so many other ways that they can get to that information. Advertising helps. But, you know, like, like, if you look at you know what your journey is, and really, it’s a great exercise, if you don’t have a customer journey, like, laid out on paper and really, and looking at that, not just for paid media channels, but also, you know, like, here’s what we’re doing, foundational, like, that owned media, you know, and then here’s what you know earned media is doing that, they’re really pushing out. And here’s their focus. But like, you know, people can see an ad, and again, they might not be ready to click on an ad for a variety of reasons, but they know, you know what, I’m gonna go Google them later and get back to it when I have time, or in that moment. Because, again, especially if they’re on platform, seeing an ad, you know, they a lot of they don’t want to just hop off to every click available, you know, to them. They want to stay on the platform. So, you know. So they see an ad, they might Google, you know, the company later, you know. And then organically, they’re going to probably get to your homepage. But if the homepage doesn’t have anything to do with what you just told them, you know, then we’re going to lose them, you know. So they’re going to visit website. Then they might go on LinkedIn, and they might read a thought leadership article from, you know, one of the executives. But if they’re also not talking about that, you know, we’re losing them. But if we are, we know if that’s one of our key message points, and that’s a focus of what that thought leadership piece is, because we know we’re going to be including these key messages. Then it resonates, and then it brings them back over to the website. To be like, oh, you know what? I saw that ad, and now I see, you know, the President talking about this. And it does meet, sensing it from a person point of view, you know, so reading thought leadership, they’re checking LinkedIn even, you know, we always have people review their organic channels, like, even, like, is it something that we should be changing your cover photos on that resonates, you know? Is it something where you already have your organic strategy, but we’re having this marketing campaign over here? Can we make sure we integrate, you know, a couple posts a week, also to include, you know, some of the marketing messages to make sure that we’re hitting this audience as well, you know? And then you’re talking to peers. So if you have their sales people on the ground, if you have your executive leadership team visiting things, are they also, like, told, like, you know, here’s some key points that make sure that you’re you’re also including in your conversations, you know, just so like, at the end of the day that they’re like, Okay, you know, if someone says they elevator pitch for your for your company, like it, it’s more resonate if, if you know that they’re hearing it from different angles, it becomes, it becomes your, your pitch. Christian Klepp  30:50 Fantastic. Thanks for clearing the air on that one. Like, because, because, again, you know, these are, these are some terms that I’ve seen people just throw around loosely. And I’m like, I always keep asking myself, like, do you guys actually even know what the difference is, right? And it’s important, Andrea Ness  31:06 Yeah, and a lot of people don’t think to, because, again, they might be different departments of the client, but they might not think to bring people in the room. But if we’re going in a campaign, and it’s best to have, like, everything work together, to even know from from a marketing side of you, what the PR strategy is, because what? What, what we if we know you’re having a big PR event, why not let that, let that sort and then we will start marketing right after, like, building on that momentum and making sure we’re assisting and aligning with that. Christian Klepp  31:33 Yeah, no, that’s it. That’s it. All right, buckle up, because this, this question, is going to be pretty meat. This one’s pretty meaty. All right, so let’s talk about you’ve brought it up already, but like you know something that B2B marketing teams should focus on, such as long lasting assets. And when I say long lasting assets, we’re talking about websites like you said earlier, executive visibility and thought leadership. So two questions here. So why do you think these often outperform short term paid campaigns? And how can marketers leverage these assets to maximize paid media ROI? Andrea Ness  32:11 Yes, so paid media is, you know, we’re not always in market, you know. So, like, you know, we’re either on or we’re off. But what, what’s nice about those, those other assets are that they they can live on. So if you’re looking at SEO, for instance, if you have, you know, long form videos and testimonials available, available on your website, you know those type of things are going to be so much more like, not more important, but like, really important, where then like, what we like to do too, especially if you have, like, your content marketing strategy, or if we see videos that are really, really performing well organically, or, like, how, how can then we repurpose that for ads like, you know, like clips of the testimonial that that we see, but really is you want stuff to live longer, you know? And what one of the things we like to do with content marketing strategies, where we might pay and work with a Direct Publisher like USA today to have that article in, but what’s best is also to repurpose that article and make it live on your website as well, because it will keep on also driving traffic to your website. The SEO is, you know, great, you’re putting your key points in, but USA might, you know, eventually take that off your page where it doesn’t live there anymore, but you just want to make sure that these things live here, and it drives, you know, to those type of assets. So anything that you can think about search, you know, like anything with YouTube and video showing up, it will always show up on Google searches, you know, and everything like that that will be able to live on. Christian Klepp  33:38 It sounds almost like you’re saying, like, try to get more juice out of the squeeze, right? Andrea Ness  33:42 Yeah, yeah. We learned too, yep. So we go, if you have, like, like, let’s say clients have blog pages, you know, one of the first things that we like to look at too, is what blogs are resonating and hitting home. And like, you know, you’ll see, like, there’s some that are just high up there. And then what you want to do is be like, Why is this resonating? Does this focus on the key message we need to it to, what can we then? How can we repurpose that into different assets? So we would take content marketing articles or blogs that we see that are really like, good and we like, you know, what we got to do a video of this, we have to go in and do like, you know, like, take these points and put them in snippets and do an ad campaign based on those. Christian Klepp  34:19 Yeah, yeah, no, absolutely, absolutely, oh boy. We’re, we’re, we’re approaching the love it or hate it territory. And you know what I’m talking about, right? Andrea Ness  34:30 Yeah. Christian Klepp  34:30 Metrics, metrics, metrics, metrics, and we can go down a really, really deep rabbit hole with this one, but let’s keep it like top level, right? But based on everything that we’ve been talking about right in this conversation. What are some of the key metrics that you would say B2B marketing teams, you guys should be paying attention to these. Andrea Ness  34:48 Yes, anything where we can integrate within a CMS (Content Management System) and not just looked at the end goal, but what we’re doing is like, like, what are the metrics of their life, of awareness? You know? What are those? Metrics, and people might just think of impressions, you know, but there’s also many different ways too. It’s just like, if you do a survey, like a baseline survey, prior to going into market and getting the lay of the land, and seeing how people feel about your brand, seeing people of what they know about, like, what you need them to know about, and then you go into market. And then after, like, with an eight to 12 months later, you go and then you re test that same survey, and you see how you move the needle. So then it turns just from measuring impressions, you know, for an awareness, but like, you’re really like, not only do we, you know, we hit them, but they’re also listening and understanding. And here’s the data that proves that. So things like that time on site, knowing that, that they’re reading, that they’re really looking into it, they’re not just a click, you know, and you got the website click Content downloads if they’re really looking at those things that are like, what’s in it for them, not what’s in it for us. And then return visitors, are they coming back? You know? Like, because usually, like, if it’s they’re in consideration phases, they’re not going to make the choice right off the date, but if they return. And then other things that we’re looking for in that is like, like Brand Lift, ad lift is that, if we are making a difference where, like, doing like lift studies, where you put you, you serve the content, and then you see, like, if for people who didn’t see this content, like, are they resonating less or more? And so then you’re really knowing that they’re really the people that are seeing your content, are actually paying attention and listening. So therefore we’re moving so definitely different from just like CTR (Click-Through Rate) and leads, and that felt like, like in every stage, like, what makes them trust you more? What makes them consider you more? How are they like going deeper in those funnels? Christian Klepp  36:48 And it’s very interesting that you didn’t say lead conversion, right? And it’s great how you laid that all out and explained it that look back to what you were saying at the beginning of this conversation, that it’s not just about the lead conversion, especially in such a complex ecosystem, you need to talk about building that trust, getting them a little bit closer to well, understanding what it is you do, and making them ultimately choose you over who else is out there in the market, right? So it’s a there’s, um, there’s so many, like nuances, but also complexities involved in that process. Yeah. Andrea Ness  37:25 And we know that when we hit them with those, when we are ready to hit them with those, now it’s time to take a Nash. And we know if they did those other steps first, that conversion rate is much higher than if we try to just make them convert the first time around, Christian Klepp  37:40 absolutely, absolutely, all right. Andrea, get up on your soapbox for this next one. What is a status quo in your area of expertise that you passionately disagree with and why? Andrea Ness  37:56 I would say the biggest misconception I see is treating paid media as a primary growth engine, rather than the amplifier. I think it goes back to that. I think right when they say, Okay, we got a budget for paid media, let’s go or don’t, see results, you know, rather than looking at it as just like, we know exactly what like we need to say. We just want to we want an outreach to say it. And because once they hear this, and once they know this, and once they trust us, like it’s doing. So like, really looking at that, like paint media is not the solver and the creator of that, but it’s just amplifying that. Christian Klepp  38:30 So, yeah, it’s a component. It’s important, but it’s a component. It’s one component in the overall, in the overall ecosystem, and it’s one piece of the puzzle. I mean, like, you know, throw in whatever metaphors you want, right? Absolutely. Andrea Ness  38:46 Yeah, one of the things you just say, it’s just like paid media, it just, it doesn’t, it’s not going to fix a wheat strategy. It just exposes it faster. You know, it really is, you know, if you don’t have that ready to go, then we’re just promoting that. You don’t have it to everywhere else. Christian Klepp  39:02 Yeah, and that’s putting it bluntly, right? Yeah, it’s, it’s almost like building a house, and you have a, you know, you have a weak foundation, and then you start, like, coming up with these, you know, putting on, on these fancy roof tiles. And then you have all this expensive, like looking like, like window frames and then just all collapses, right? Fantastic. Andrea, thank you so much for coming on. This is such a this was such a great conversation. And thanks for sharing your experience and expertise with the listeners. Quick introduction to yourself and how folks out there can get in touch with you. Andrea Ness  39:40 Yes, Andrea Ness, I am the Media Director over at DDM Marketing and Communications, been doing agency life for a little over 25 years. What’s the best part that I feel like I’m strong in is because I pretty much like touched every every department of the agency. So you know, from the creative side. To the account side, you know, over to the, you know, public relations and whatnot. So I really do get that full funnel approach. So, you know, it is a little bit different than other like, maybe media directors out there. We’re just like, we will take your money, let us, like, go and show you some conversions. But it really is like, we want to make sure that we are stewards of of your dollars, and we want to make sure that what we put out there is going to be successful. So, you know, so really focusing on that overall integrated strategy, DDM offers all the components that, you know, one of the reasons why I strongly wanted to work with DDM for for quite a while, is because we are a big team. We have all the departments, and we are able to just, you know, be able to shoot the ideas out there. But when we’re in, when media is in the room too, we are. We would be the first one to be like, You know what? Let’s focus on building that house first, and then come to us in a little bit when you guys had it ready. And then we’ll, we’ll push media. So, yeah, Christian Klepp  40:51 absolutely, absolutely, a true renaissance woman in every, every regard. But once again. Andrea, thank you so much for coming on the show. Take care, stay safe and talk to you soon. Andrea Ness  41:03 All right. Thank you. Christian Klepp  41:04 Bye for now.

Welcome to Show Me The Money Club live show with Sergio and Chris Tuesdays 6pm est/3pm pst.

For episode 244 of the Crypto Altruists podcast, we're excited to welcome back Jaydeep Korde, CEO of Launchnodes and Founder of Lido Impact Staking.When we last spoke, Lido Impact Staking was a bold new idea: what if you could donate a portion of your staking rewards to fund verified social impact projects, all while keeping your principal intact? It was a powerful counter-narrative to traditional philanthropy, which can often be viewed as a zero-sum game.In today's discussion you'll learn:

Are your weeks starting to feel the same, no matter how hard you try to change? If nothing is shifting, it is because your inputs and patterns are staying the same. In this episode, Chris and I break down 3 shifts that can completely change your week and start creating real momentum. We talk about why real change does not come from massive overhauls but from small decisions you repeat consistently. Get ready to break the pattern and become someone new this week. Check out our Sponsors: OSEA - Give your skin a rest with clean, clinically tested skincare from OSEA. Get 10% off your first order sitewide with code EARN at OSEAMalibu.com Granola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at granola.ai/EARN. Northwest Registered Agent - Don't wait, protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/EarnFree Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Brevo - the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today, or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy Working Genius - If you're a CEO, an entrepreneur, or anyone who wants to level up, Working Genius helps you drop the shame around your weaknesses and focus on what you naturally do best. Take the Working Genius assessment and get 20% off with code EARN at http://workinggenius.com Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS The pattern that keeps recreating the same version of you. The thought you keep repeating that reinforces your current results. How changing 3 inputs can completely shift your week. What happens when you finally stop delaying the thing that matters most. The environment that's keeping you stuck in the same cycle. RESOURCES Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow Chris: @chriswharder Follow glōci: @getgloci

Patreon/Supercast Special Release – Bonus – Hormones, Libido, and the Missing Conversation About Women's Bodies with Dr. Christine Vaccaro (294) This is a sneak peek of our episode with Dr. Christine Vaccaro – available only on our Premium Supercast and Patreon platforms. For as little as $5/month you can have access to special releases like this one, first-to-know about upcoming events and discounts and an ad-free feed. Click here to join & finish the episode!! We've normalized not understanding women's bodies. Dr. Christine Vaccaro helps demystify women's sexual health – exploring everything from hormones and anatomy to libido and pelvic floor challenges. Together, we break down what's often misunderstood or overlooked, offering clear, empowering insights to help women better understand their bodies and advocate for their care. “You don't want women to have to choose between mental health or sexual health.” – Dr. Christine Vaccaro Time Stamps for Bonus – Hormones, Libido, and the Missing Conversation About Women's Bodies with Dr. Christine Vaccaro (294) 00:49 Understanding the complexity of women’s sexual health 06:53 Libido and sexual health 09:36 Gender equity in sexual health education 12:36 The Clitoris: Anatomy and function 15:12 Hormones and their impact on sexual health 30:57 Navigating hormonal changes in Perimenopause and Menopause 34:09 The role of Testosterone in women’s health 51:53 Pelvic floor health and its impact on women 58:02 Importance of sexual health awareness About our Guest – Dr. Christine Vaccaro  She is a double board-certified and fellowship trained urogynecologist & reconstructive pelvic surgeon with advanced training in sexual medicine. She is an expert in treating urogynecological conditions and has conducted research on interstitial cystitis (IC), pelvic floor disorders, and clitoral anatomy. Dr. Vaccaro is an active member of both the American Urogynecologic Society (AUGS) and the Society of Gynecologic Surgeons (SGS), where she contributes to multiple committees focused on advancing education and research.Dr. Vaccaro has been practicing medicine for over 20 years in the military, and graduated from the United States Military Academy at West Point in 1999, with a major in Chemistry/Life Sciences, Nuclear Engineering Track. She received her Doctor of Osteopathic Medicine (D.O.) degree in 2003 from the University of North Texas Health Science Center. She completed her OB/GYN residency training in 2007 at Madigan Army Medical Center, Tacoma, WA and her Urogynecology fellowship training in 2011 at Good Samaritan Hospital, Cincinnati, OH. ​Dr. Vaccaro retired from the U.S. Army with the rank of Colonel, after serving as Fellowship Program Director and Service Chief of Urogynecology & Reconstructive Pelvic Surgery at Walter Reed National Military Medical Center. Looking for our Upcoming Events? Click here!! Our Beyond Attachment Styles course is available NOW! Learn how your nervous system, your mind, and your relationships work together in a fascinating dance, shaping who you are and how you connect with others. Earn 6 Continuing Education Credits – Available at Checkout Online, Self-Paced, Asynchronous Learning with Quarterly Live Q&A’s

What happens when you give 130 employees a $30,000 bonus... and they forget they got it? That's exactly what pushed Mike Coffey, CEO of BlueCotton, to do something radical: pay employees in Bitcoin. Mike runs a 130-person custom apparel company in Bowling Green, Kentucky — and he's quietly turning his small business into a Bitcoin case study. In this episode, we dig into why he made the switch, how it's impacting his employees' financial futures, what it's done for his bottom line, and why Bitcoin is the only bonus people actually remember. If you're a business owner wondering whether Bitcoin is right for your company — this is the episode that will change your mind. ---- Order Natalie's new book "Bitcoin is For Everyone," a simple introduction to Bitcoin and what's broken in our current financial system: https://amzn.to/3WzFzfU  --- Coin Stories is powered by Gemini. Invest as you spend with the Gemini Credit Card. Sign up today to earn a $200 intro Bitcoin bonus. The Gemini Credit Card is issued by WebBank. See website for rates & fees. Learn more at https://www.gemini.com/natalie  ---- Ledn is the global leader in Bitcoin-backed loans, issuing over $9 billion in loans since 2018, and they were the first to offer proof of reserves. With Ledn, you get custody loans, no credit checks, no monthly payments, and more. Get .25% off your first loan, learn more at https://www.Ledn.io/natalie  ---- Earn passive Bitcoin income with industry-leading uptime, renewable energy, ideal climate, expert support, and one month of free hosting when you join Abundant Mines at https://www.abundantmines.com/natalie  ---- Natalie's Bitcoin Product Partners: For easy, low-cost, instant Bitcoin payments, I use Speed Lightning Wallet. Play Bitcoin trivia and win up to 1 million sats! Download and use promo code COINSTORIES10 for 5,000 free sats: https://www.speed.app/coinstories  Block's Bitkey Cold Storage Wallet was named to TIME's prestigious Best Inventions of 2024 in the category of Privacy & Security. Get 20% off using code STORIES at https://bitkey.world   Master your Bitcoin self-custody with 1-on-1 help and gain peace of mind with the help of The Bitcoin Way: https://www.thebitcoinway.com/natalie  With BitcoinIRA, you can invest in bitcoin 24/7 inside a tax-advantaged IRA. Choose a Traditional IRA to defer taxes, or a Roth IRA for tax-free withdrawals later. Take control of your future with BitcoinIRA: https://www.bitcoinira.com/natalie  Natalie's Upcoming Events: Bitcoin 2026 will be here before you know it. Get 10% off Early Bird passes using the code HODL: https://tickets.b.tc/event/bitcoin-2026?promoCodeTask=apply&promoCodeInput=  Join us for the biggest Bitcoin conference in Europe at BTC Prague this June 10-13 with a keynote from Michael Saylor, Code HODL for discounted passes: https://btcprague.com/    Extra Services to Consider: Protect yourself from SIM Swaps that can hack your accounts and steal your Bitcoin. Join America's most secure mobile service, trusted by CEOs, VIPs and top corporations: https://www.efani.com/natalie   Ditch your fiat health insurance like I did four years ago! Join me at CrowdHealth: www.joincrowdhealth.com/natalie  ---- This podcast is for educational purposes and should not be construed as official investment advice. ---- VALUE FOR VALUE — SUPPORT NATALIE'S SHOWS Strike ID https://strike.me/coinstoriesnat/ Cash App $CoinStories #money #Bitcoin #investing

Love the show? Subscribe, rate, review, and share!Here's How »Join the Capital Gains Tax Solutions Community today:capitalgainstaxsolutions.comCapital Gains Tax Solutions FacebookCapital Gains Tax Solutions TwitterCapital Gains Tax Solutions Linked In

Join an active community of RE investors here: https://linktr.ee/gabepetersenWHAT IS NOTE INVESTING AND WHY SHOULD YOU CARE?

Jeremy Keil explains how putting your cash in the wrong spot could prevent you from earning thousands in interest during your retirement. Many retirees spend a lot of time thinking about how to get better returns on their investments. But very few spend time thinking about the return on their cash. That's a problem. Because for many retirees, cash isn't a small side account. It can be a meaningful portion of their overall financial picture—and if it's sitting in the wrong place, it may be quietly costing thousands of dollars each year. The average new retiree may have around $100,000 sitting in bank accounts, often earning around 0.4%, while higher-yield options closer to 3%+ are available. That difference can mean roughly $3,000 per year in missed interest. And it happens more often than you might think. Why Cash Gets Ignored There are a few common reasons retirees leave cash sitting in low-interest accounts. First, it's easy. Many people have used the same bank for years. There's a sense of familiarity and convenience. Moving money feels like work. Second, there's a perception of safety. Cash in a local bank feels secure. And while safety is important, many retirees don't realize that other options—like high-yield savings accounts—can offer similar protections when properly insured. Third, there's inertia. Cash tends to become an afterthought. Investors focus on stocks, bonds, and market performance, while cash quietly sits in the background. But ignoring cash doesn't make it harmless. In some cases, doing nothing is actually the riskier move. What Retirees Actually Want from Cash When I ask retirees what they want from their cash, the answers are surprisingly consistent. They want it to be: Available Safe Easy Those are reasonable goals. But what if you can achieve all three and earn more interest at the same time? The idea that higher interest automatically means higher risk isn't always true—especially when comparing FDIC-insured accounts or certain money market options. Rethinking “Just in Case” One of the most common reasons people hold large amounts of cash is “just in case.” That makes sense. But it's worth examining how often that “just in case” actually happens. According to the Center for Retirement Research at Boston College, about 10% of annual expenses tend to be unexpected—things like medical costs, home repairs, or other surprises. That's exactly why cash matters. But it also raises a question: If you're holding significantly more than what you typically need for unexpected expenses, could some of that money be working harder for you in the meantime? Cash doesn't have to sit idle to be available. The Real Risk of Doing Nothing There's a common belief that staying put is the conservative choice. But that's not always true. I once met with an investor who described herself as conservative, but in reality, she was heavily exposed to stock market risk without realizing it.  She didn't want to make a change to her investment strategy because she'd been doing it the same way for so long, the change felt risky. When her investments tanked by 90% later on, the desire to “conservatively” keep things the same ended up being the very reason why her losses were so dramatic. The lesson applies to cash as well. Sometimes, not making a change feels safe—but it can lead to outcomes that are far from conservative. If your cash is earning near-zero returns while inflation is around 3%, you're effectively losing purchasing power each year. That's a quiet risk, but a real one. Simple Ways to Improve Your Cash Strategy Improving your cash return doesn't require a complex overhaul. There are a few straightforward places to start: High-yield savings accountsOften available online, these can offer significantly higher interest rates than traditional banks. Sources to find these accounts include Bankrate.com and DepositAccounts.com.  MaxMyInterest.com I recently was joined by Gary Zimmerman, president of MaxMyInterest, on the “Retire Today” podcast–make sure you listen to that episode to learn more about how this system works as a cash growth strategy. Money market funds in brokerage accountsMany brokerage accounts offer options that pay higher interest—but the default cash setting may not. Cash Is a Tool, Not an Afterthought Cash plays an important role in retirement. It provides stability. It covers short-term needs. It gives you confidence that money will be there when you need it. But cash should be treated as a tool, not an afterthought. Used well, it supports your income plan and helps you stay flexible. Ignored, it can quietly drag down your overall financial picture. If you haven't reviewed where your cash is sitting lately, now might be a good time. Because sometimes the easiest improvement in your retirement plan isn't found in the stock market. It's sitting in your savings account. Don't forget to leave a rating for the “Retire Today” podcast if you've been enjoying these episodes! Subscribe to Retire Today to get new episodes every Wednesday. Apple Podcasts: https://podcasts.apple.com/us/podcast/retire-today/id1488769337  Spotify Podcasts: https://bit.ly/RetireTodaySpotify About the Author: Jeremy Keil, CFP®, CFA is a retirement financial advisor with Keil Financial Partners, author of Retire Today: Create Your Retirement Income Plan in 5 Simple Steps, and host of the Retirement Today blog and podcast, as well as the Mr. Retirement YouTube channel. Jeremy is a contributor to Kiplinger and is frequently cited in publications like the Wall Street Journal and New York Times. Additional Links: Buy Jeremy's book – Retire Today: Create Your Retirement Master Plan in 5 Simple Steps “How Much Are Emergency Expenses for Retirees and Are They Prepared?” – Center for Retirement Research at Boston College “Here's How to Earn a Fistful of Interest on Your Cash in 2026” – Jeremy Keil, Kiplinger.com  “Growing Your Cash as a Retirement Asset with Gary Zimmerman” – Retire Today Podcast on the Mr. Retirement YouTube channel “The average amount in U.S. savings accounts–how does your cash stack up?” – Bankrate.com  Compare high yield savings account options: Bankrate.com, DepositAccounts.com MaxMyInterest.com  Connect With Jeremy Keil: Keil Financial Partners LinkedIn: Jeremy Keil Facebook: Jeremy Keil LinkedIn: Keil Financial Partners YouTube: Mr. Retirement Book an Intro Call with Jeremy's Team Media Disclosures: Disclosures This media is provided for informational and educational purposes only and does not consider the investment objectives, financial situation, or particular needs of any consumer. Nothing in this program should be construed as investment, legal, or tax advice, nor as a recommendation to buy, sell, or hold any security or to adopt any investment strategy. The views and opinions expressed are those of the host and any guest, current as of the date of recording, and may change without notice as market, political or economic conditions evolve. All investments involve risk, including the possible loss of principal. Past performance is no guarantee of future results. Legal & Tax Disclosure Consumers should consult their own qualified attorney, CPA, or other professional advisor regarding their specific legal and tax situations. Advisor Disclosures Alongside, LLC, doing business as Keil Financial Partners, is an SEC-registered investment adviser. Registration does not imply a certain level of skill or expertise. Advisory services are delivered through the Alongside, LLC platform. Keil Financial Partners is independent, not owned or operated by Alongside, LLC. Additional information about Alongside, LLC – including its services, fees and any material conflicts of interest – can be found at https://adviserinfo.sec.gov/firm/summary/333587 or by requesting Form ADV Part 2A. The content of this media should not be reproduced or redistributed without the firm’s written consent. Any trademarks or service marks mentioned belong to their respective owners and are used for identification purposes only. Additional Important Disclosures

Send us Fan MailIn episode 291 of Beyond The Story, Sebastian Rusk interviews Dr. Greg Pursley, a physician-entrepreneur, as he shares actionable insights on pulling yourself out of day-to-day operations, expanding your impact through strategic team building, and the power of implementing systems that allow for both financial growth and personal freedom.Tune in for a masterclass in leadership, implementation, and the transformative power of aligned action!TIMESTAMPS[00:00:05] Meet Dr. Greg—humble beginnings and the power of work ethic[00:01:31] From small-town chiropractor to entrepreneur—overcoming personal adversity[00:04:11] The realization: When your business no longer fits your goals[00:07:39] Leadership, team growth, and pulling out of day-to-day operations[00:09:01] How to do what you love, scale your impact, and buy back your time[00:11:02] Work-life balance, lifestyle business, and mentorship[00:13:09] Envisioning future growth—AI, social media, and multiplying impact[00:15:39] Parting advice: Find what lights you up and build around itQUOTES"The reason why I started the business was to have a lot of fun, help a lot of people, and make a lot of money all at the same time." – Dr. Greg Pursley"The more you can do that, the more it gives other people permission to do the same thing for themselves—and that is why it's not selfish, it is more selfless in nature." – Dr. Greg Pursley"Figure out what lights you up in your life, go out, do things, try things. If you like it, keep doing it. If not, do less of it." – Dr. Greg Pursley ==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLabDr. Greg PursleyInstagram: https://www.instagram.com/drgregpursley/?hl=en LinkedIn: https://www.linkedin.com/in/drgregpursley1/ ==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

This week's episode, I chat with Meghan, who works full-time as an art director in New York at a corporate apparel brand while also building her studio, Reine Creative, on the side. We dive into what it really looks like to plan and art direct a photoshoot from concept to execution, and why having strong creative direction behind your visuals matters so much, especially for your website and social media. It was so fun chatting with her and having another past Minimind student on the pod!Guest Name: Meghan SvetichGuest Business: Reine CreativeGuest Website: reinecreative.comGuest Social: @svetiich / @reinecreativeLinks:The Design Minimind - My 1:1 coaching program for designersDownload my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design

In this episode of the Dental Boardroom Podcast, Wes Read continues his analysis of the ADA Health Policy Institute 2024 study, focusing on one of the biggest shifts in modern dentistry who actually owns the industry today.This episode dives deep into the rise of Dental Service Organizations (DSOs) and compares them with traditional private practice models. Wes breaks down real data on ownership trends, career stages, and practice sizes, and shares practical insights from years of advising dentists.Beyond the numbers, he explores the hidden challenges of scaling multi-location practices, the financial trade-offs of choosing employment over ownership, and the reality behind DSO deal structures.The episode closes with a strong perspective on the future of DSOs, why many may struggle in the long term, and why private practice ownership remains the most powerful path to autonomy, control, and wealth in dentistry.Key Takeaways1) Ownership Trends Are Shifting Younger dentists are moving away from solo ownership. The majority of older dentists still prefer private practice.2) DSOs Are Growing, but Not Dominating Only a small percentage of dentists are DSO-affiliated. Most practices are still single-location setups.3) Scaling Is Harder Than It Looks Expanding beyond one location adds significant complexity. Many dentists struggle in the “in-between” growth phase.4) Stability vs. Wealth Trade-Off DSOs offer more predictable income. Private ownership offers significantly higher long-term earnings.5) Small Income Gap = Massive Lifetime Impact Even a $50K annual difference can lead to millions lost over time.6) DSO Deals Can Be Misleading Higher valuations often come with strings attached. Earn-outs and equity rollovers carry uncertainty.7) Early Players Win in DSOs The biggest gains go to early adopters. Late entrants typically see limited upside.8) Private Equity Plays a Short-Term Game The focus is often on scaling and reselling, not long-term operations.9) Future Risk for DSOs Talent retention and performance consistency are major challenges. Many DSOs may struggle as original owners exit.10) Private Practice Still Wins (for Most) Greater control, autonomy, and wealth-building potential. The best path for long-term financial success in dentistry.What You'll LearnThe current breakdown of DSOs vs. private practice ownership in dentistryWhy solo practice is declining among early-career dentistsHow student debt is influencing career decisions and risk toleranceThe real challenges of scaling from one to multiple locationsHow DSOs are structured and how their deals actually workThe difference in income and long-term wealth between owners and employeesWhy many dentists may be leaving money on the table by choosing DSOsThe role of private equity in shaping the dental industryPredictions on the future of DSOs and potential market shifts

Why do you still feel overwhelmed even when everything in your life looks “successful”? In this episode, I sit down with somatic expert Liz Tenuto to talk about how unresolved stress and trauma can shape your energy, your health, and even your success. We dive into how high-achieving women often live in a constant state of fight, flight, or functional freeze and how that impacts everything from your energy and sleep to your relationships and decision-making. Tune in to learn how somatic exercises help release stored stress and regulate your nervous system. Check out our Sponsors: OSEA - Give your skin a rest with clean, clinically tested skincare from OSEA. Get 10% off your first order sitewide with code EARN at OSEAMalibu.com Granola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at granola.ai/EARN. Northwest Registered Agent - Don't wait, protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/EarnFree Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Brevo - the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today, or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy Working Genius - If you're a CEO, an entrepreneur, or anyone who wants to level up, Working Genius helps you drop the shame around your weaknesses and focus on what you naturally do best. Take the Working Genius assessment and get 20% off with code EARN at http://workinggenius.com Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS 00:00 How do somatics work to regulate your nervous system and release tension? 07:30 What it feels like to experience emotional release through the body. 11:00 Why movement is essential to completing your body's stress cycle. 18:00 How simplifying healing makes it more accessible and sustainable. 26:30 What does “functional freeze” look like in high-performing women? 30:30 How gentle movements in bed can calm your nervous system in minutes. 32:30 An exercise to reset your energy in just one minute. 38:30 Why doing less can actually help you feel better faster. 41:00 What sleep positions say that you're stressed?  49:30 How regulating your nervous system transforms your leadership and relationships. RESOURCES Get your copy of Liz's book When the Body Speaks HERE! Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Liz: @theworkoutwitch_

We deep dive into the history and legacy of the Westervelt Company and its iconic hunting school with Kevin McKinstry, Recreation Director for Westervelt Company, and Steven Carroll, General Manager for the Westervelt Lodge.   Resources: Gamekeepers EP 409 | A Discussion of Adventure with J. Wayne Fears Westervelt Lodge   Our lab is primarily funded by donations. If you would like to help support our work, please donate here: http://UFgive.to/UFGameLab   We've launched our second online wild turkey course  ! Enroll in  Wild Turkey Manager: Biology, History & Habitat to learn about the principal biology, mating, behavior, food selection, human dimensions, hunter interactions, and historical context of wild turkeys. This course is accredited by the Society of American Foresters as a Category 2 course worth 7 Continuing Forestry Education credits. Participants can also earn up to 5 CEUs in Category I of The Wildlife Society's Certified Wildlife Biologist Program. Enroll now: https://tinyurl.com/WildTurkeyManagerBio   Be sure to check out our first comprehensive online wild turkey course featuring experts across multiple institutions that specialize in habitat management and population management for wild turkeys. Earn up to 20.5 CFE hours! Enroll Now!    Dr. Marcus Lashley @DrDisturbance, Publications Dr. Will Gulsby @dr_will_gulsby, Publications Turkeys for Tomorrow @turkeysfortomorrow  UF Game Lab @ufgamelab, YouTube   Want to help wild turkey conservation? Please take our quick survey to take part in our research!   Do you have a topic you'd like us to cover? Leave us a review or send us an email at wildturkeyscience@gmail.com!   Watch these podcasts on YouTube   Please help us by taking our (quick) listener survey - Thank you!    Check out the DrDisturbance YouTube channel! DrDisturbance YouTube   Want to help support the podcast? Our friends at Grounded Brand have an option to donate directly to Wild Turkey Science at checkout. Thank you in advance for your support!   Leave a podcast rating for a chance to win free gear!   This podcast is made possible by Turkeys for Tomorrow, a grassroots organization dedicated to the wild turkey. To learn more about TFT, go to turkeysfortomorrow.org.    Music by Artlist.io Produced & edited by Charlotte Nowak  

Raymond Ibrahim exposes the hidden truths of Islamic doctrine  Raymond talks about deception tactics like taqiyya, and why Western weakness is accelerating Islamization in Europe and beyond Go to https://andrewgoldheretics.com to get exclusive content and the bonus questions. SPONSORS: Check Plaud UK: https://bit.ly/40Gzdh1  | US: https://bit.ly/475MQKe Notepro: https://bit.ly/479tWSR Organise your life: https://akiflow.pro/Heretics  Earn up to 4 per cent on gold, paid in gold: https://www.monetary-metals.com/heretics/  Cut your wireless bill to 15 bucks a month at https://mintmobile.com/heretics  In this hard-hitting Heretics interview, historian Raymond Ibrahim—author of The Al-Qaeda Reader and Defenders of the West—reveals explosive insights into Islam's historical and modern expansion. From his Coptic Christian heritage to discovering al-Qaeda's radically different Arabic messages (pure jihad theology vs. Western grievance narratives), Ibrahim uncovers taqiyya deception, the real meaning of "kafir/infidel," and how jizya tax systematically forced mass conversions across conquered Christian lands like Egypt and Syria. He explains the "bully mentality": Western appeasement and cultural capitulation (King Charles hosting Muslim prayers, stadiums turned prayer halls) only emboldens Islamists and radicalizes second/third-generation Muslims, while strong, confident societies historically prompted assimilation. Ibrahim warns of the Muslim Brotherhood's documented "civilizational jihad" to sabotage the West from within, Iran's Shia end-times theology making nuclear weapons especially dangerous, and grim demographics: the UK already far beyond official 6-9% Muslim figures, with projections of 25-50% in coming decades leading to irreversible takeover unless reversed. The crisis is self-inflicted—Islam isn't invading; it's invited—and reversal demands rejecting multicultural paralysis, weaponized "human rights," and useful-idiot alliances. Featuring the poison-candy analogy for immigration risks, historical pushbacks (Reconquista Spain, Balkans, Hungary), and why places like Poland remain untouched. Don't miss this unfiltered wake-up call. Subscribe, like, and share to spread the truth! #Islamization #TaqiyyaExposed #JihadTruth Join the 30k heretics on my mailing list: https://andrewgoldheretics.com  Check out my new documentary channel: https://youtube.com/@andrewgoldinvestigates  Andrew on X: https://twitter.com/andrewgold_ok   Insta: https://www.instagram.com/andrewgold_ok Heretics YouTube channel: https://www.youtube.com/@andrewgoldheretics Chapters: 0:00 From 9/11 to Discovering al-Qaeda's Real Messages 5:20 The Al-Qaeda Reader & True Islamic Continuity 8:00 How Jizya Tax Forced Mass Conversions 14:00 Western Weakness Fuels Radicalization 17:20 Leftists are being used by Muslims as Useful Idiots 20:00 Demographic Doom: UK & Europe in 20-30 Years 27:20 Muslims Bully Mentality 30:00 Taqiyya: Doctrine of Deception Against Infidels 38:00 The Poison Candy Analogy – Risk of Trusting 42:30 Muslim Brotherhood's Civilizational Jihad Plan 49:25 Average Westerners re Clueless About the Threat 56:15 Iran's Shia Eschatology & Nuclear Risks 1:02:30 Historical Pushbacks: Spain, Balkans, Hungary 1:05:30 A Heretic Raymond admires Learn more about your ad choices. Visit megaphone.fm/adchoices

A recent World Tour retiree, Michael Woods is taking a stab at a whole variety of endurance sports. This Tour de France stage winner just took on "the Tour de France of ski-mo", has aspirations to race Ironman, has a sub-4 minute mile to his name, and still dabbles in bike riding... fairly often. There's a whole lot more than endurance sports to Mike's life, gear up because this is a great one. Follow his shenanigans at www.michaelwoods.cc and @rusty_woods. Do yourself a favor and check out O-Liv and earn 55% off by using the code ted55. Thank you Bicycle Accident Law for continuing to support the show. Earn those travel packs and other AG1 goodies by visiting drinkAG1.com/tedking.