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Navigating the Future of Nonprofits: AI, Analytics, and Philanthropy Shifts In this episode of Nonprofit Newsfeed the hosts dive into several key topics impacting the nonprofit sector. After a brief hiatus, the duo returns with insights from a compelling interview with Avinash Kaushik, a leading figure in the analytics world, known as the "godfather of Google Analytics." Key Highlights: Answer Engine Optimization (AEO): The conversation with Avinash emphasizes the transition from traditional SEO to AEO, where nonprofits must adapt to question-and-answer interactions driven by LLMs (Large Language Models). Avinash predicts a potential decline in nonprofit web traffic by 16% to 64% and paid search traffic by 5% to 30% as AI changes how audiences find information. The key takeaway is for nonprofits to focus on creating content with novelty, depth, and authenticity to stand out. Nonprofit Wellness Index: George and Nick introduce the Nonprofit Wellness Index, a metric tracking nonprofit sector health through digital ad spend, job listings, and volunteer opportunities. July's data indicated a slight downturn, which could suggest a seasonal trend or a broader economic slowdown. This index aims to offer insights into the sector's macro trends. Gates Foundation's Strategic Shift: The episode discusses the Gates Foundation's decision to end new grants to Arabella Advisors, a major player in progressive philanthropy. This move, potentially influenced by political pressures, reflects a broader trend of risk aversion in high-tier philanthropy, which could impact progressive causes. Feel-Good Spotlight: Health in the Hood, a nonprofit tackling food insecurity in Miami, is highlighted for its efforts in distributing 15,000 pounds of food monthly through urban gardens and large-scale distribution. This initiative addresses food deserts and supermarket redlining, providing essential nutrition to underserved communities. Insights and Recommendations: Nonprofits should leverage human creativity alongside AI tools, ensuring their content remains unique and engaging to maintain visibility and relevance in an AI-driven landscape. The Nonprofit Wellness Index serves as a valuable tool for organizations to track and respond to sector trends, helping them navigate economic fluctuations. Philanthropic organizations need to be aware of the political and economic environments influencing their strategies and partnerships.
For our final episode recorded live at the CommerceNext Growth show, we welcome two visionary leaders from Tapestry, the global house of brands that includes Coach and Kate Spade: Pooja Chandiramani, VP Global Media Strategy & Planning, Marketing Analytics, Operations and Transformation, and Avinash Kaushik, Brand Strategy & Marketing Transformation.Pooja and Avinash unpack Tapestry's ongoing transformation, which embeds analytics as a core pillar of brand growth. For Coach in particular, analytics isn't just incremental—it's a complete transformation journey. By using data to generate insights that directly drive business impact, Tapestry ensures marketing investments are accountable, measurable, and tied to outcomes.Avinash, a globally recognized thought leader and author, explains how Tapestry embraces intent-centric marketing to connect authentically with consumers. Moving beyond the outdated “accessible luxury” positioning, the company has shifted toward "expressive luxury"—a modern framework that reflects values-driven, authentic consumer engagement, particularly resonant with younger audiences.The conversation dives into the cultural foundations necessary for analytics to thrive. Avinash emphasizes that “culture is more important than data,” crediting Tapestry's CEO Joanne Crevoiserat and senior leadership for creating an environment where data can challenge assumptions and guide decisions. This culture enables bold experiments, including measuring the incrementality of brand marketing—one of the toughest questions in retail.Pooja highlights how creative pre-testing has become a critical unlock. By partnering with Human Made Machine, Tapestry tests campaigns with real audiences before investing media spend. This approach ensures that creative—responsible for up to 70% of marketing impact—delivers measurable results in driving brand awareness and incremental sales. It's a cultural shift, moving from subjective opinions about creative to decisions grounded in data.The episode also explores the role of AI and machine learning in accelerating agility, simplifying decision-making frameworks, and enabling global scalability. Both leaders stress that outcomes-based planning—rather than activity-based planning—keeps Tapestry aligned with its ambitious growth goals. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
Nonprofits, your “10 blue links” era is over. In this episode, Avinash Kaushik (Human-Made Machine; Occam's Razor) breaks down Answer Engine Optimization—why LLMs now decide who gets seen, why third-party chatter outweighs your own site, and what to do about it. We get tactical: build AI-resistant content (genuine novelty + depth), go multimodal (text, video, audio), and stamp everything with real attribution so bots can't regurgitate you into sludge. We also cover measurement that isn't delusional—group your AEO referrals, expect fewer visits but higher intent, and stop worshiping last-click and vanity metrics. Avinash updates the 10/90 rule for the AI age (invest in people, plus “synthetic interns”), and torpedoes linear funnels in favor of See-Think-Do-Care anchored in intent. If you want a blunt, practical playbook for staying visible—and actually converting—when answers beat searches, this is it. About Avinash Avinash Kaushik is a leading voice in marketing analytics—the author of Web Analytics: An Hour a Day and Web Analytics 2.0, publisher of the Marketing Analytics Intersect newsletter, and longtime writer of the Occam's Razor blog. He leads strategy at Human Made Machine, advises Tapestry on brand strategy/marketing transformation, and previously served as Google's Digital Marketing Evangelist. Uniquely, he donates 100% of his book royalties and paid newsletter revenue to charity (civil rights, early childhood education, UN OCHA; previously Smile Train and Doctors Without Borders). He also co-founded Market Motive. Resource Links Avinash Kaushik — Occam's Razor (site/home) Occam's Razor by Avinash Kaushik Marketing Analytics Intersect (newsletter sign-up) Occam's Razor by Avinash Kaushik AEO series starter: “AI Age Marketing: Bye SEO, Hello AEO!” Occam's Razor by Avinash Kaushik See-Think-Do-Care (framework explainer) Occam's Razor by Avinash Kaushik Books: Web Analytics: An Hour a Day | Web Analytics 2.0 (author pages) Occam's Razor by Avinash Kaushik+1 Human Made Machine (creative pre-testing) — Home | About | Products humanmademachine.com+2humanmademachine.com+2 Tapestry (Coach, Kate Spade) (company site) Tapestry Tools mentioned (AEO measurement): Trakkr (AI visibility / prompts / sentiment) Trakkr Evertune (AI Brand Index & monitoring) evertune.ai GA4 how-tos (for your AEO channel + attribution): Custom Channel Groups (create an “AEO” channel) Google Help Attribution Paths report (multi-touch view) Google Help Nonprofit vetting (Avinash's donation diligence): Charity Navigator (ratings) Charity Navigator Google for Nonprofits — Gemini & NotebookLM (AI access) Announcement / overview | Workspace AI for nonprofits blog.googleGoogle Help Example NGO Avinash supports: EMERGENCY (Italy) EMERGENCY Transcript Avinash Kaushik: [00:00:00] So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now George Weiner: [00:01:00] This week's guest, Avinash Kaushik is an absolute hero of mine because of his amazing, uh, work in the field of web analytics. And also, more importantly, I'd say education. Avinash Kaushik, , digital marketing evangelist at Google for Google Analytics. He spent 16 years there. He basically is. In the room where it happened, when the underlying ability to understand what's going on on our websites was was created. More importantly, I think for me, you know, he joined us on episode 45 back in 2016, and he still is, I believe, on the cutting edge of what's about to happen with AEO and the death of SEO. I wanna unpack that 'cause we kind of fly through terms [00:02:00] before we get into this podcast interview AEO. Answer engine optimization. It's this world of saying, alright, how do we create content that can't just be, , regurgitated by bots, , wholesale taken. And it's a big shift from SEO search engine optimization. This classic work of creating content for Google to give us 10 blue links for people to click on that behavior is changing. And when. We go through a period of change. I always wanna look at primary sources. The people that, , are likely to know the most and do the most. And he operates in the for-profit world. But make no mistake, he cares deeply about nonprofits. His expertise, , has frankly been tested, proven and reproven. So I pay attention when he says things like, SEO is going away, and AEO is here to stay. So I give you Avan Kashic. I'm beyond excited that he has come back. He was on our 45th episode and now we are well over our 450th episode. So, , who knows what'll happen next time we talk to him. [00:03:00] This week on the podcast, we have Avinash Kaushik. He is currently the chief strategy officer at Human Made Machine, but actually returning guest after many, many years, and I know him because he basically introduced me to Google Analytics, wrote the literal book on it, and also helped, by the way. No big deal. Literally birth Google Analytics for everyone. During his time at Google, I could spend the entire podcast talking about, uh, the amazing amounts that you have contributed to, uh, marketing and analytics. But I'd rather just real quick, uh, how are you doing and how would you describe your, uh, your role right now? Avinash Kaushik: Oh, thank you. So it's very excited to be back. Um, look forward to the discussion today. I do, I do several things concurrently, of course. I, I, I am an author and I write this weekly newsletter on marketing and analytics. Um, I am the Chief Strategy Officer at Human Made Machine, a company [00:04:00] that obsesses about helping brands win before they spend by doing creative pretesting. And then I also do, uh, uh, consulting at Tapestry, which owns Coach and Kate Spades. And my work focuses on brand strategy and marketing transformation globally. George Weiner: , Amazing. And of course, Occam's Razor. The, the, yes, the blog, which is incredible. I happen to be a, uh, a subscriber. You know, I often think of you in the nonprofit landscape, even though you operate, um, across many different brands, because personally, you also actually donate all of your proceeds from your books, from your blog, from your subscription. You are donating all of that, um, because that's just who you are and what you do. So I also look at you as like team nonprofit, though. Avinash Kaushik: You're very kind. No, no, I, I, yeah. All the proceeds from both of my books and now my newsletter, premium newsletter. It's about $200,000 a year, uh, donated to nonprofits, and a hundred [00:05:00] percent of the revenue is donated nonprofit, uh, nonprofits. And, and for me, it, it's been ai. Then I have to figure out. Which ones, and so I research nonprofits and I look up their cha charity navigators, and I follow up with the people and I check in on the works while, while don't work at a nonprofit, but as a customer of nonprofits, if you will. I, I keep sort of very close tabs on the amazing work that these charities do around the world. So feel very close to the people that you work with very closely. George Weiner: So recently I got an all caps subject line from you. Well, not from you talking about this new acronym that was coming to destroy the world, I think is what you, no, AEO. Can you help us understand what answer engine optimization is? Avinash Kaushik: Yes, of course. Of course. We all are very excited about ai. Obviously you, you, you would've to live in. Some backwaters not to be excited about it. And we know [00:06:00] that, um, at the very edge, lots of people are using large language models, chat, GPT, Claude, Gemini, et cetera, et cetera, in the world. And, and increasingly over the last year, what you have begun to notice is that instead of using a traditional search engine like Google or using the old Google interface with the 10 blue links, et cetera. People are beginning to use these lms. They just go to chat, GPT to get the answer that they want. And the one big difference in this, this behavior is I actually have on September 8th, I have a keynote here in New York and I have to be in Shanghai the next day. That is physically impossible because it, it just, the time it takes to travel. But that's my thing. So today, if I wanted to figure out what is the fastest way. On September 8th, I can leave New York and get to Shanghai. I would go to Google flights. I would put in the destinations. It will come back with a crap load of data. Then I poke and prod and sort and filter, and I have to figure out which flight is right for that. For this need I have. [00:07:00] So that is the old search engine world. I'm doing all the work, hunting and pecking, drilling down, visiting websites, et cetera, et cetera. Instead, actually what I did is I went to charge GBT 'cause I, I have a plus I, I'm a paying member of charge GBT and I said to charge GBTI have to do a keynote between four and five o'clock on September 8th in New York and I have to be in Shanghai as fast as I possibly can be After my keynote, can you find me the best flight? And I just typed in those two sentences. He came back and said, this Korean airline website flight is the best one for you. You will not get to your destination on time until, unless you take a private jet flight for $300,000. There is your best option. They're gonna get to Shanghai on, uh, September 10th at 10 o'clock in the morning if you follow these steps. And so what happened there? I didn't have to hunt and pack and dig and go to 15 websites to find the answer I wanted. The engine found the [00:08:00] answer I wanted at the end and did all the work for me that you are seeing from searching, clicking, clicking, clicking, clicking, clicking to just having somebody get you. The final answer is what I call the, the, the underlying change in consumer behavior that makes answer engine so exciting. Obviously, it creates a challenge for us because what happened between those two things, George is. I didn't have to visit many websites. So traffic is going down, obviously, and these interfaces at the moment don't have paid search links for now. They will come, they will come, but they don't at the moment. So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization [00:09:00] is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now George Weiner: that you know. Is a window large enough to drive a metaphorical data bus through? And I think talk to your data doctor results may vary. You are absolutely right. We have been seeing this with our nonprofit clients, with our own traffic that yes, basically staying even is the new growth. Yeah. But I want to sort of talk about the secondary implications of an AI that has ripped and gripped [00:10:00] my website's content. Then added whatever, whatever other flavors of my brand and information out there, and is then advising somebody or talking about my brand. Can you maybe unwrap that a little bit more? What are the secondary impacts of frankly, uh, an AI answering what is the best international aid organization I should donate to? Yes. As you just said, you do Avinash Kaushik: exactly. No, no, no. This such a, such a wonderful question. It gets to the crux. What used to influence Google, by the way, Google also has an answer engine called Gemini. So I just, when I say Google, I'm referring to the current Google that most people use with four paid links and 10 SEO links. So when I say Google, I'm referring to that one. But Google also has an answer engine. I, I don't want anybody saying Google does is not getting into the answer engine business. It is. So Google is very much influenced by content George that you create. I call it one P content, [00:11:00] first party content. Your website, your mobile app, your YouTube channel, your Facebook page, your, your, your, your, and it sprinkles on some amount of third party content. Some websites might have reviews about you like Yelp, some websites might have PR releases about you light some third party content. Between search engine and engines. Answer Engines seem to overvalue third party content. My for one p content, my website, my mobile app, my YouTube channel. My, my, my, everything actually is going down in influence while on Google it's pretty high. So as here you do SEO, you're, you're good, good ranking traffic. But these LLMs are using many, many, many, literally tens of thousands more sources. To understand who you are, who you are as a nonprofit, and it's [00:12:00] using everybody's videos, everybody's Reddit posts, everybody's Facebook things, and tens of thousands of more people who write blogs and all kinds of stuff in order to understand who you are as a nonprofit, what services you offer, how good you are, where you're falling short, all those negative reviews or positive reviews, it's all creepy influence. Has gone through the roof, P has come down, which is why it has become very, very important for us to build a new content strategy to figure out how we can influence these LMS about who we are. Because the scary thing is at this early stage in answer engines, someone else is telling the LLMs who you are instead of you. A more, and that's, it feels a little scary. It feels as scary as a as as a brand. It feels very scary as I'm a chief strategy officer, human made machine. It feels scary for HMM. It feels scary for coach. [00:13:00] It's scary for everybody, uh, which is why you really urgently need to get a handle on your content strategy. George Weiner: Yeah, I mean, what you just described, if it doesn't give you like anxiety, just stop right now. Just replay what we just did. And that is the second order effects. And you know, one of my concerns, you mentioned it early on, is that sort of traditional SEO, we've been playing the 10 Blue Link game for so long, and I'm worried that. Because of the changes right now, roughly what 20% of a, uh, search is AI overview, that number's not gonna go down. You're mentioning third party stuff. All of Instagram back to 2020, just quietly got tossed into the soup of your AI brand footprint, as we call it. Talk to me about. There's a nonprofit listening to this right now, and then probably if they're smart, other organizations, what is coming in the next year? They're sitting down to write the same style of, you know, [00:14:00] ai, SEO, optimized content, right? They have their content calendar. If you could have like that, I'm sitting, you're sitting in the room with them. What are you telling that classic content strategy team right now that's about to embark on 2026? Avinash Kaushik: Yes. So actually I, I published this newsletter just last night, and this is like the, the fourth in my AEO series, uh, newsletter, talks about how to create your content portfolio strategy. Because in the past we were like, we've got a product pages, you know, the equivalent of our, our product pages. We've got some, some, uh, charitable stories on our website and uh, so on and so forth. And that's good. That's basic. You need to do the basics. The interesting thing is you need to do so much more both on first party. So for example, one of the first things to appreciate is LMS or answer engines are far more influenced by multimodal content. So what does that mean? Text plus [00:15:00] video plus audio. Video and audio were also helpful in Google. And remember when I say Google, I'm referring to the old linky linking Google, not Gemini. But now video has ton more influence. So if you're creating a content strategy for next year, you should say many. Actually, lemme do one at a time. Text. You have to figure out more types of things. Authoritative Q and as. Very educational deep content around your charity's efforts. Lots of text. Third. Any seasonality, trends and patterns that happen in your charity that make a difference? I support a school in, in Nepal and, and during the winter they have very different kind of needs than they do during the summer. And so I bumped into this because I was searching about something seasonality related. This particular school for Tibetan children popped up in Nepal, and it's that content they wrote around winter and winter struggles and coats and all this stuff. I'm like. [00:16:00] It popped up in the answer engine and I'm like, okay. I research a bit more. They have good stories about it, and I'm supporting them q and a. Very, very important. Testimonials. Very, very important interviews. Very, very important. Super, super duper important with both the givers and the recipients, supporters of your nonprofit, but also the recipient recipients of very few nonprofits actually interview the people who support them. George Weiner: Like, why not like donors or be like, Hey, why did you support us? What was the, were the two things that moved you from Aware to care? Avinash Kaushik: Like for, for the i I Support Emergency, which is a Italian nonprofit like Ms. Frontiers and I would go on their website and speak a fiercely about why I absolutely love the work they do. Content, yeah. So first is text, then video. You gotta figure out how to use video a lot more. And most nonprofits are not agile in being able to use video. And the third [00:17:00] thing that I think will be a little bit of a struggle is to figure out how to use audio. 'cause audio also plays a very influential role. So for as you are planning your uh, uh, content calendar for the next year. Have the word multimodal. I'm sorry, it's profoundly unsexy, but put multimodal at the top, underneath it, say text, then say video, then audio, and start to fill those holes in. And if those people need ideas and example of how to use audio, they should just call you George. You are the king of podcasting and you can absolutely give them better advice than I could around how nonprofits could use audio. But the one big thing you have to think about is multimodality for next year George Weiner: that you know, is incredibly powerful. Underlying that, there's this nuance that I really want to make sure that we understand, which is the fact that the type of content is uniquely different. It's not like there's a hunger organization listening right now. It's not 10 facts about hunger during the winter. [00:18:00] Uh, days of being able to be an information resource that would then bring people in and then bring them down your, you know, your path. It's game over. If not now, soon. Absolutely. So how you are creating things that AI can't create and that's why you, according to whom, is what I like to think about. Like, you're gonna say something, you're gonna write something according to whom? Is it the CEO? Is it the stakeholder? Is it the donor? And if you can put a attribution there, suddenly the AI can't just lift and shift it. It has to take that as a block and be like, no, it was attributed here. This is the organization. Is that about right? Or like first, first party data, right? Avinash Kaushik: I'll, I'll add one more, one more. Uh, I'll give a proper definition. So, the fir i I made 11 recommendations last night in the newsletter. The very first one is focus on creating AI resistant content. So what, what does that mean? AI resistant means, uh, any one of us from nonprofits could [00:19:00] open chat, GPT type in a few queries and chat. GD PT can write our next nonprofit newsletter. It could write the next page for our donation. It could create the damn page for our donation, right? Remember, AI can create way more content than you can, but if you can use AI to create content, 67 million other nonprofits are doing the same thing. So what you have to do is figure out how to build AI resistant content, and my definition is very simple. George, what is AI resistance? It's content of genuine novelty. So to tie back to your recommendation, your CEO of a nonprofit that you just recommended, the attribution to George. Your CEO has a unique voice, a unique experience. The AI hasn't learned what makes your CEO your frontline staff solving problems. You are a person who went and gave a speech at the United Nations on behalf of your nonprofit. Whatever you are [00:20:00] doing is very special, and what you have to figure out is how to get out of the AI slop. You have to get out of all the things that AI can automatically type. Figure out if your content meets this very simple, standard, genuine novelty and depth 'cause it's the one thing AI isn't good at. That's how you rank higher. And not only will will it, will it rank you, but to make another point you made, George, it's gonna just lift, blanc it out there and attribute credit to you. Boom. But if you're not genuine, novelty and depth. Thousand other nonprofits are using AI to generate text and video. Could George Weiner: you just, could you just quit whatever you're doing and start a school instead? I seriously can't say it enough that your point about AI slop is terrifying me because I see it. We've built an AI tool and the subtle lesson here is that think about how quickly this AI was able to output that newsletter. Generic old school blog post and if this tool can do it, which [00:21:00] by the way is built on your local data set, we have the rag, which doesn't pause for a second and realize if this AI can make it, some other AI is going to be able to reproduce it. So how are you bringing the human back into this? And it's a style of writing and a style of strategic thinking that please just start a school and like help every single college kid leaving that just GPT their way through a degree. Didn't freaking get, Avinash Kaushik: so it's very, very important to make sure. Content is of genuine novelty and depth because it cannot be replicated by the ai. And by the way, this, by the way, George, it sounds really high, but honestly to, to use your point, if you're a CEO of a nonprofit, you are in it for something that speaks to you. You're in it. Because ai, I mean nonprofit is not your path to becoming the next Bill Gates, you're doing it because you just have this hair. Whoa, spoiler alert. No, I'm sorry. [00:22:00] Maybe, maybe that is. I, I didn't, I didn't mean any negative emotion there, but No, I love it. It's all, it's like a, it's like a sense of passion you are bringing. There's something that speaks to you. Just put that on paper, put that on video, put that on audio, because that is what makes you unique. And the collection of those stories of genuine depth and novelty will make your nonprofit unique and stand out when people are looking for answers. George Weiner: So I have to point to the next elephant in the room here, which is measurement. Yes. Yes. Right now, somebody is talking about human made machine. Someone's talking about whole whale. Someone's talking about your nonprofit having a discussion in an answer engine somewhere. Yes. And I have no idea. How do I go about understanding measurement in this new game? Avinash Kaushik: I have. I have two recommendations. For nonprofits, I would recommend a tool called Tracker ai, TRA, KKR [00:23:00] ai, and it has a free version, that's why I'm recommending it. Some of the many of these tools are paid tools, but with Tracker, do ai. It allows you to identify your website, URL, et cetera, et cetera, and it'll give you some really wonderful and fantastic, helpful report It. Tracker helps you understand prompt tracking, which is what are other people writing about you when they're seeking? You? Think of this, George, as your old webmaster tools. What keywords are people using to search? Except you can get the prompts that people are using to get a more robust understanding. It also monitors your brand's visibility. How often are you showing up and how often is your competitor showing up, et cetera, et cetera. And then he does that across multiple search engines. So you can say, oh, I'm actually pretty strong in OpenAI for some reason, and I'm not that strong in Gemini. Or, you know what, I have like the highest rating in cloud, but I don't have it in OpenAI. And this begins to help you understand where your current content strategy is working and where it is not [00:24:00] working. So that's your brand visibility. And the third thing that you get from Tracker is active sentiment tracking. This is the scary part because remember, you and I were both worried about what other people saying about us. So this, this are very helpful that we can go out and see what it is. What is the sentiment around our nonprofit that is coming across in, um, in these lms? So Tracker ai, it have a free and a paid version. So I would, I would recommend using it for these three purposes. If, if you have funding to invest in a tool. Then there's a tool called Ever Tool, E-V-E-R-T-U-N-E Ever. Tune is a paid tool. It's extremely sophisticated and robust, and they do brand monitoring, site audit, content strategy, consumer preference report, ai, brand index, just the. Step and breadth of metrics that they provide is quite extensive, but, but it is a paid tool. It does cost money. It's not actually crazy expensive, but uh, I know I have worked with them before, so full disclosure [00:25:00] and having evaluated lots of different tools, I have sort of settled on those two. If it's a enterprise type client I'm working with, then I'll use Evert Tune if I am working with a nonprofit or some of my personal stuff. I'll use Tracker AI because it's good enough for a person that is, uh, smaller in size and revenue, et cetera. So those two tools, so we have new metrics coming, uh, from these tools. They help us understand the kind of things we use webmaster tools for in the past. Then your other thing you will want to track very, very closely is using Google Analytics or some other tool on your website. You are able to currently track your, uh, organic traffic and if you're taking advantage of paid ads, uh, through a grant program on Google, which, uh, provides free paid search credits to nonprofits. Then you're tracking your page search traffic to continue to track that track trends, patterns over time. But now you will begin to see in your referrals report, in your referrals report, you're gonna begin to seeing open [00:26:00] ai. You're gonna begin to see these new answer engines. And while you don't know the keywords that are sending this traffic and so on and so forth, it is important to keep track of the traffic because of two important reasons. One, one, you want to know how to highly prioritize. AEO. That's one reason. But the other reason I found George is syn is so freaking hard to rank in an answer engine. When people do come to my websites from Answer engine, the businesses I work with that is very high intent person, they tend to be very, very valuable because they gave the answer engine a very complex question to answer the answers. Engine said you. The right answer for it. So when I show up, I'm ready to buy, I'm ready to donate. I'm ready to do the action that I was looking for. So the percent of people who are coming from answer engines to your nonprofit carry significantly higher intention, and coming from Google, who also carry [00:27:00] intent. But this man, you stood out in an answer engine, you're a gift from God. Person coming thinks you're very important and is likely to engage in some sort of business with you. So I, even if it's like a hundred people, I care a lot about those a hundred people, even if it's not 10,000 at the moment. Does that make sense George? George Weiner: It does, and I think, I'm glad you pointed to, you know, the, the good old Google Analytics. I'm like, it has to be a way, and I, I think. I gave maximum effort to this problem inside of Google Analytics, and I'm still frustrated that search console is not showing me, and it's just blending it all together into one big soup. But. I want you to poke a hole in this thinking or say yes or no. You can create an AI channel, an AEO channel cluster together, and we have a guide on that cluster together. All of those types of referral traffic, as you mentioned, right from there. I actually know thanks to CloudFlare, the ratios of the amount of scrapes versus the actual clicks sent [00:28:00] for roughly 20, 30% of. Traffic globally. So is it fair to say I could assume like a 2% clickthrough or a 1% clickthrough, or even worse in some cases based on that referral and then reverse engineer, basically divide those clicks by the clickthrough rate and essentially get a rough share of voice metric on that platform? Yeah. Avinash Kaushik: So, so for, um, kind of, kind of at the moment, the problem is that unlike Google giving us some decent amount of data through webmaster tools. None of these LLMs are giving us any data. As a business owner, none of them are giving us any data. So we're relying on third parties like Tracker. We're relying on third parties like Evert Tune. You understand? How often are we showing up so we could get a damn click through, right? Right. We don't quite have that for now. So the AI Brand Index in Evert Tune comes the closest. Giving you some information we could use in the, so your thinking is absolutely right. Your recommendation is ly, right? Even if you can just get the number of clicks, even if you're tracking them very [00:29:00] carefully, it's very important. Please do exactly what you said. Make the channel, it's really important. But don't, don't read too much into the click-through rate bits, because we're missing the. We're missing a very important piece of information. Now remember when Google first came out, we didn't have tons of data. Um, and that's okay. These LLMs Pro probably will realize over time if they get into the advertising business that it's nice to give data out to other people, and so we might get more data. Until then, we are relying on these third parties that are hacking these tools to find us some data. So we can use it to understand, uh, some of the things we readily understand about keywords and things today related to Google. So we, we sadly don't have as much visibility today as we would like to have. George Weiner: Yeah. We really don't. Alright. I have, have a segment that I just invented. Just for you called Avanade's War Corner. And in Avanade's War Corner, I noticed that you go to war on various concepts, which I love because it brings energy and attention to [00:30:00] frankly data and finding answers in there. So if you'll humor me in our war corner, I wanna to go through some, some classic, classic avan. Um, all right, so can you talk to me a little bit about vanity metrics, because I think they are in play. Every day. Avinash Kaushik: Absolutely. No, no, no. Across the board, I think in whatever we do. So, so actually I'll, I'll, I'll do three. You know, so there's vanity metrics, activity metrics and outcome metrics. So basically everything goes into these three buckets essentially. So vanity metrics are, are the ones that are very easy to find, but them moving up and down has nothing to do with the number of donations you're gonna get as a nonprofit. They're just there to ease our ego. So, for example. Let's say we are a nonprofit and we run some display ads, so measure the number of impressions that were delivered for our display ad. That's a vanity metric. It doesn't tell you anything. You could have billions of impressions. You could have 10 impressions, doesn't matter, but it is easily [00:31:00] available. The count is easily available, so we report it. Now, what matters? What matters are, did anybody engage with the ad? What were the percent of people who hovered on the ad? What were the number of people who clicked on the ad activity metrics? Activity metrics are a little more useful than vanity metrics, but what does it matter for you as a non nonprofit? The number of donations you received in the last 24 hours. That's an outcome metric. Vanity activity outcome. Focus on activity to diagnose how well our campaigns or efforts are doing in marketing. Focus on outcomes to understand if we're gonna stay in business or not. Sorry, dramatic. The vanity metrics. Chasing is just like good for ego. Number of likes is a very famous one. The number of followers on a social paia, a very famous one. Number of emails sent is another favorite one. There's like a whole host of vanity metrics that are very easy to get. I cannot emphasize this enough, but when you unpack and or do meta-analysis of [00:32:00] relationship between vanity metrics and outcomes, there's a relationship between them. So we always advise people that. Start by looking at activity metrics to help you understand the user's behavior, and then move to understanding outcome metrics because they are the reason you'll thrive. You will get more donations or you will figure out what are the things that drive more donations. Otherwise, what you end up doing is saying. If I post provocative stuff on Facebook, I get more likes. Is that what you really wanna be doing? But if your nonprofit says, get me more likes, pretty soon, there's like a naked person on Facebook that gets a lot of likes, but it's corrupting. Yeah. So I would go with cute George Weiner: cat, I would say, you know, you, you get the generic cute cat. But yeah, same idea. The Internet's built on cats Avinash Kaushik: and yes, so, so that's why I, I actively recommend people stay away from vanity metrics. George Weiner: Yeah. Next up in War Corner, the last click [00:33:00] fallacy, right? The overweighting of this last moment of purchase, or as you'd maybe say in the do column of the See, think, do care. Avinash Kaushik: Yes. George Weiner: Yes. Avinash Kaushik: So when the, when the, when we all started to get Google Analytics, we got Adobe Analytics web trends, remember them, we all wanted to know like what drove the conversion. Mm-hmm. I got this donation for a hundred dollars. I got a donation for a hundred thousand dollars. What drove the conversion. And so what lo logically people would just say is, oh, where did this person come from? And I say, oh, the person came from Google. Google drove this conversion. Yeah, his last click analysis just before the conversion. Where did the person come from? Let's give them credit. But the reality is it turns out that if you look at consumer behavior, you look at days to donation, visits to donation. Those are two metrics available in Google. It turns out that people visit multiple times before [00:34:00] they make a donation. They may have come through email, their interest might have been triggered through your email. Then they suddenly remembered, oh yeah, yeah, I wanted to go to the nonprofit and donate something. This is Google, you. And then Google helps them find you and they come through. Now, who do you give credit Email or the Google, right? And what if you came 5, 7, 8, 10 times? So the last click fallacy is that it doesn't allow you to see the full consumer journey. It gives credit to whoever was the last person who sent you this, who introduced this person to your website. And so very soon we move to looking at what we call MTI, Multi-Touch Attribution, which is a free solution built into Google. So you just go to your multichannel funnel reports and it will help you understand that. One, uh, 150 people came from email. Then they came from Google. Then there was a gap of nine days, and they came back from Facebook and then they [00:35:00] converted. And what is happening is you're beginning to understand the consumer journey. If you understand the consumer journey better, we can come with better marketing. Otherwise, you would've said, oh, close shop. We don't need as many marketing people. We'll just buy ads on Google. We'll just do SEO. We're done. Oh, now you realize there's a more complex behavior happening in the consumer. They need to solve for email. You solve for Google, you need to solve Facebook. In my hypothetical example, so I, I'm very actively recommend people look at the built-in free MTA reports inside the Google nalytics. Understand the path flow that is happening to drive donations and then undertake activities that are showing up more often in the path, and do fewer of those things that are showing up less in the path. George Weiner: Bring these up because they have been waiting on my mind in the land of AEO. And by the way, we're not done with war. The war corner segment. There's more war there's, but there's more, more than time. But with both of these metrics where AEO, if I'm putting these glasses back on, comes [00:36:00] into play, is. Look, we're saying goodbye to frankly, what was probably somewhat of a vanity metric with regard to organic traffic coming in on that 10 facts about cube cats. You know, like, was that really how we were like hanging our hat at night, being like. Job done. I think there's very much that in play. And then I'm a little concerned that we just told everyone to go create an AEO channel on their Google Analytics and they're gonna come in here. Avinash told me that those people are buyers. They're immediately gonna come and buy, and why aren't they converting? What is going on here? Can you actually maybe couch that last click with the AI channel inbound? Like should I expect that to be like 10 x the amount of conversions? Avinash Kaushik: All we can say is it's, it's going to be people with high intention. And so with the businesses that I'm working with, what we are finding is that the conversion rates are higher. Mm. This game is too early to establish any kind of sense of if anybody has standards for AEO, they're smoking crack. Like the [00:37:00] game is simply too early. So what we I'm noticing is that in some cases, if the average conversion rate is two point half percent, the AEO traffic is converting at three, three point half. In two or three cases, it's converting at six, seven and a half. But there is not enough stability in the data. All of this is new. There's not enough stability in the data to say, Hey, definitely you can expect it to be double or 10% more or 50% more. We, we have no idea this early stage of the game, but, but George, if we were doing this again in a year, year and a half, I think we'll have a lot more data and we'll be able to come up with some kind of standards for, for now, what's important to understand is, first thing is you're not gonna rank in an answer engine. You just won't. If you do rank in an answer engine, you fought really hard for it. The person decided, oh my God, I really like this. Just just think of the user behavior and say, this person is really high intent because somehow [00:38:00] you showed up and somehow they found you and came to you. Chances are they're caring. Very high intent. George Weiner: Yeah. They just left a conversation with a super intelligent like entity to come to your freaking 2001 website, HTML CSS rendered silliness. Avinash Kaushik: Whatever it is, it could be the iffiest thing in the world, but they, they found me and they came to you and they decided that in the answer engine, they like you as the answer the most. And, and it took that to get there. And so all, all, all is I'm finding in the data is that they carry higher intent and that that higher intent converts into higher conversion rates, higher donations, as to is it gonna be five 10 x higher? It's unclear at the moment, but remember, the other reason you should care about it is. Every single day. As more people move away from Google search engines to answer engines, you're losing a ton of traffic. If somebody new showing up, treat them with, respect them with love. Treat them with [00:39:00] care because they're very precious. Just lost a hundred. Check the landing George Weiner: pages. 'cause you may be surprised where your front door is when complexity is bringing them to you, and it's not where you spent all of your design effort on the homepage. Spoiler. That's exactly Avinash Kaushik: right. No. Exactly. In fact, uh, the doping deeper into your websites is becoming even more prevalent with answer engines. Mm-hmm. Um, uh, than it used to be with search engines. The search always tried to get you the, the top things. There's still a lot of diversity. Your homepage likely is still only 30% of your traffic. Everybody else is landing on other homepage or as you call them, landing pages. So it's really, really important to look beyond your homepage. I mean, it was true yesterday. It's even truer today. George Weiner: Yeah, my hunch and what I'm starting to see in our data is that it is also much higher on the assisted conversion like it is. Yes. Yes, it is. Like if you have come to us from there, we are going to be seeing you again. That's right. That's right. More likely than others. It over indexes consistently for us there. Avinash Kaushik: [00:40:00] Yes. Again, it ties back to the person has higher intent, so if they didn't convert in that lab first session, their higher intent is gonna bring them back to you. So you are absolutely right about the data that you're seeing. George Weiner: Um, alright. War corner, the 10 90 rule. Can you unpack this and then maybe apply it to somebody who thinks that their like AI strategy is done? 'cause they spend $20 or $200 a month on some tool and then like, call it a day. 'cause they did ai. Avinash Kaushik: Yes, yes. No, it's, it's good. I, I developed it in context of analytics. When I was at my, uh, job at Intuit, I used to, I was at Intuit, senior director for research and analytics. And one of the things I found is people would consistently spend lots of money on tools in that time, web analytics tools, research tools, et cetera. And, uh, so they're spending a contract of a few hundred thousand dollars or hundreds of thousands of dollars, and then they give it to a fresh graduate to find insights. [00:41:00] I was like, wait, wait, wait. So you took this $300,000 thing and gave it to somebody. You're paying $45,000 a year. Who is young in their career, young in their career, and expecting them to make you tons of money using this tool? It's not the tool, it's the human. And so that's why I developed the the 10 90 rule, which is that if you have a, if you have a hundred dollars to invest in making smarter decisions, invest $10 in the tool, $90 in the human. We all have access to so much data, so much complexity. The world is changing so fast that it is the human that is going to figure out how to make sense of these insights rather than the tool magically spewing and understanding your business enough to tell you exactly what to do. So that, that's sort of where the 10 90 rule came from. Now, sort of we are in this, in this, um, this is very good for nonprofits by the way. So we're in this era. Where On the 90 side? No. So the 10, look, don't spend insane money on tools that is just silly. So don't do that. Now the 90, let's talk about the [00:42:00] 90. Up until two years ago, I had to spell all of the 90 on what I now call organic humans. You George Weiner: glasses wearing humans, huh? Avinash Kaushik: The development of LLM means that every single nonprofit in the world has access to roughly a third year bachelor's degree student. Like a really smart intern. For free. For free. In fact, in some instances, for some nonprofits, let's say I I just reading about this nonprofit that is cleaning up plastics in the ocean for this particular nonprofit, they have access to a p HT level environmentalist using the latest Chad GP PT 4.5, like PhD level. So the little caveat I'm beginning to put in the 10 90 rule is on the 90. You give the 90 to the human and for free. Get the human, a very smart Bachelor's student by using LLMs in some instances. Get [00:43:00] for free a very smart TH using the LLMs. So the LLMs have now to be incorporated into your research, into your analysis, into building a next dashboard, into building a next website, into building your next mobile game into whatever the hell you're doing for free. You can get that so you have your organic human. Less the synthetic human for free. Both of those are in the 90 and, and for nonprofit, so, so in my work at at Coach and Kate Spade. I have access now to a couple of interns who do free work for me, well for 20 minor $20 a month because I have to pay for the plus version of G bt. So the intern costs $20 a month, but I have access to this syn synthetic human who can do a whole lot of work for me for $20 a month in my case, but it could also do it for free for you. Don't forget synthetic humans. You no longer have to rely only on the organic humans to do the 90 part. You would be stunned. Upload [00:44:00] your latest, actually take last year's worth of donations, where they came from and all this data from you. Have a spreadsheet lying around. Dump it into chat. GPT, I'll ask it to analyze it. Help you find where most donations came from, and visualize trends to present to board of directors. It will blow your mind how good it is at do it with Gemini. I'm not biased, I'm just seeing chat. GPD 'cause everybody knows it so much Better try it with mistrial a, a small LLM from France. So I, I wanna emphasize that what has changed over the last year is the ability for us to compliment our organic humans with these synthetic entities. Sometimes I say synthetic humans, but you get the point. George Weiner: Yeah. I think, you know, definitely dump that spreadsheet in. Pull out the PII real quick, just, you know, make me feel better as, you know, the, the person who's gonna be promoting this to everybody, but also, you know, sort of. With that. I want to make it clear too, that like actually inside of Gemini, like Google for nonprofits has opened up access to Gemini for free is not a per user, per whatever. You have that [00:45:00] you have notebook, LLM, and these. Are sitting in their backyards for free every day and it's like a user to lose it. 'cause you have a certain amount of intelligence tokens a day. Can you, I just like wanna climb like the tallest tree out here and just start yelling from a high building about this. Make the case of why a nonprofit should be leveraging this free like PhD student that is sitting with their hands underneath their butts, doing nothing for them right now. Avinash Kaushik: No, it is such a shame. By the way, I cannot add to your recommendation in using your Gemini Pro account if it's free, on top of, uh, all the benefits you can get. Gemini Pro also comes with restrictions around their ability to use your data. They won't, uh, their ability to put your data anywhere. Gemini free versus Gemini Pro is a very protected environment. Enterprise version. So more, more security, more privacy, et cetera. That's a great benefit. And by the way, as you said, George, they can get it for free. So, um, the, the, the, the posture you should adopt is what big companies are doing, [00:46:00] which is anytime there is a job to be done, the first question you, you should ask is, can I make the, can an AI do the job? You don't say, oh, let me send it to George. Let me email Simon, let me email Sarah. No, no, no. The first thing that should hit your head is. I do the job because most of the time for, again, remember, third year bachelor's degree, student type, type experience and intelligence, um, AI can do it better than any human. So your instincts to be, let me outsource that kind of work so I can free up George's cycles for the harder problems that the AI cannot solve. And by the way, you can do many things. For example, you got a grant and now Meta allows you to run X number of ads for free. Your first thing, single it. What kind of ad should I create? Go type in your nonprofit, tell it the kind of things you're doing. Tell it. Tell it the donations you want, tell it the size, donation, want. Let it create the first 10 ads for you for free. And then you pick the one you like. And even if you have an internal [00:47:00] designer who makes ads, they'll start with ideas rather than from scratch. It's just one small example. Or you wanna figure out. You know, my email program is stuck. I'm not getting yield rates for donations. The thing I want click the button that called that is called deep research or thinking in the LL. Click one of those two buttons and then say, I'm really struggling. I'm at wits end. I've tried all these things. Write all the detail. Write all the detail about what you've tried and now working. Can you please give me three new ideas that have worked for nonprofits who are working in water conservation? Hmm. This would've taken a human like a few days to do. You'll have an answer in under 90 seconds. I just give two simple use cases where we can use these synthetic entities to send us, do the work for us. So the default posture in nonprofits should be, look, we're resource scrapped anyway. Why not use a free bachelor's degree student, or in some case a free PhD student to do the job, or at least get us started on a job. So just spending 10 [00:48:00] hours on it. We only spend the last two hours. The entity entity does the first date, and that is super attractive. I use it every single day in, in one of my browsers. I have three traps open permanently. I've got Claude, I've got Mistrial, I've got Charge GPT. They are doing jobs for me all day long. Like all day long. They're working for me. $20 each. George Weiner: Yeah, it's an, it, it, it's truly, it's an embarrassment of riches, but also getting back to the, uh, the 10 90 is, it's still sitting there. If you haven't brought that capacity building to the person on how to prompt how to play that game of linguistic tennis with these tools, right. They're still just a hammer on a. Avinash Kaushik: That's exactly right. That's exactly right. Or, or in your case, you, you have access to Gemini for nonprofits. It's a fantastic tool. It's like a really nice card that could take you different places you insist on cycling everywhere. It's, it's okay cycle once in a while for health reasons. Otherwise, just take the car, it's free. George Weiner: Ha, you've [00:49:00] been so generous with your time. Uh, I do have one more quick war. If you, if you have, have a minute, uh, your war on funnels, and maybe this is not. Fully fair. And I am like, I hear you yelling at me every time I'm showing our marketing funnel. And I'm like, yeah, but I also have have a circle over here. Can you, can you unpack your war on funnels and maybe bring us through, see, think, do, care and in the land of ai? Avinash Kaushik: Yeah. Okay. So the marketing funnel is very old. It's been around for a very long time, and once I, I sort of started working at Google, access to lots more consumer research, lots more consumer behavior. Like 20 years ago, I began to understand that there's no such thing as funnel. So what does the funnel say? The funnel says there's a group of people running around the world, they're not aware of your brand. Find them, scream at them, spray and pray advertising at them, make them aware, and then somehow magically find the exact same people again and shut them down the fricking funnel and make them consider your product.[00:50:00] And now that they're considering, find them again, exactly the same people, and then shove them one more time. Move their purchase index and then drag them to your website. The thing is this linearity that there's no evidence in the universe that this linearity exists. For example, uh, I'm going on a, I like long bike rides, um, and I just got thirsty. I picked up the first brand. I could see a water. No awareness, no consideration, no purchase in debt. I just need water. A lot of people will buy your brand because you happen to be the cheapest. I don't give a crap about anything else, right? So, um, uh, uh, the other thing to understand is, uh, one of the brands I adore and have lots of is the brand. Patagonia. I love Patagonia. I, I don't use the word love for I think any other brand. I love Patagonia, right? For Patagonia. I'm always in the awareness stage because I always want these incredible stories that brand ambassadors tell about how they're helping the environment. [00:51:00] I have more Patagonia products than I should have. I'm already customer. I'm always open to new considerations of Patagonia products, new innovations they're bringing, and then once in a while, I'm always in need to buy a Patagonia product. I'm evaluating them. So this idea that the human is in one of these stages and your job is to shove them down, the funnel is just fatally flawed, no evidence for it. Instead, what you want to do is what is Ash's intent at the moment? He would like environmental stories about how we're improving planet earth. Patagonia will say, I wanna make him aware of my environmental stories, but if they only thought of marketing and selling, they wouldn't put me in the awareness because I'm already a customer who buys lots of stuff from already, right? Or sometimes I'm like, oh, I'm, I'm heading over to London next week. Um, I need a thing, jacket. So yeah, consideration show up even though I'm your customer. So this seating do care is a framework that [00:52:00] says, rather than shoving people down things that don't exist and wasting your money, your marketing should be able to discern any human's intent and then be able to respond with a piece of content. Sometimes that piece of content in an is an ad. Sometimes it's a webpage, sometimes it's an email. Sometimes it's a video. Sometimes it's a podcast. This idea of understanding intent is the bedrock on which seat do care is built about, and it creates fully customer-centric marketing. It is harder to do because intent is harder to infer, but if you wanna build a competitive advantage for yourself. Intent is the magic. George Weiner: Well, I think that's a, a great point to, to end on. And again, so generous with, uh, you know, all the work you do and also supporting nonprofits in the many ways that you do. And I'm, uh, always, always watching and seeing what I'm missing when, um, when a new, uh, AKA's Razor and Newsletter come out. So any final sign off [00:53:00] here on how do people find you? How do people help you? Let's hear it. Avinash Kaushik: You can just Google or answer Engine Me. It's, I'm not hard. I hard to find, but if you're a nonprofit, you can sign up for my newsletter, TMAI marketing analytics newsletter. Um, there's a free one and a paid one, so you can just sign up for the free one. It's a newsletter that comes out every five weeks. It's completely free, no strings or anything. And that way I'll be happy to share my stories around better marketing and analytics using the free newsletter for you so you can sign up for that. George Weiner: Brilliant. Well, thank you so much, Avan. And maybe, maybe we'll have to take you up on that offer to talk sometime next year and see, uh, if maybe we're, we're all just sort of, uh, hanging out with synthetic humans nonstop. Thank you so much. It was fun, George. [00:54:00]
How do you continuously reinvent L&D while working with the same stakeholders and navigating constant change? In this episode, Avinash Chadarana, Global Learning & Development Director at MCI Group, shares the realities of leading L&D over the long haul—building from scratch, overcoming challenges like budget cuts and COVID, and evolving with a geographically dispersed remote team. We dive into the biggest shifts in L&D over the past few decades, the ongoing challenge of moving stakeholders beyond just training requests, and how AI is shaping the future of workforce development. Avinash also shares his principles for staying relevant and ensuring his team does the same. Take your L&D to the next level Take advantage of thousands of hours of analysis. Hundreds of conversations with industry innovators and 25+ years of hands-on global L&D leadership. It's all distilled into one framework to help you level up L&D. Access the L&D Maturity Model here - https://360learning.com/maturity-model KEY TAKEAWAYS Develop an intrapreneurial culture to encourage employees to generate innovative ideas. Ask what we are here to achieve, not what we are here to deliver. Make sure everyone knows what success looks like. Empower performance. Leverage localised generative AI. Align learning and development initiatives directly with business outcomes. Join the dots for stakeholders so they truly understand what L&D can do for them. BEST MOMENTS “Lead by outcomes, not by hours logged.” “See what's coming up and stop being in reactive mode.” “With AI we have gone past that point of fetishization or it being novel. We're hearing actual success stories.” GUEST BIO Avinash Chandarana is a visionary global L&D leader with over 25 years of experience shaping workplace learning. As Global Learning & Development Director at MCI Group - a leading global engagement and marketing agency - he founded the MCI Institute in 2008, transforming employee development for 2,500 staff across 60 offices in 31 countries. A recognised Fellow of the Learning & Performance Institute (LPI), Avinash combines human-centred design with cutting-edge technology, including AI, to optimise learning experiences and drive business impact. A true global nomad, his career spans the U.S., Europe, and Asia, with successful projects in 33+ countries. Beyond leading L&D, he is a sought-after speaker, facilitator, and moderator, holding credentials from MIT Sloan and INSEAD in neuroscience, leadership, and management. LinkedIn: https://www.linkedin.com/in/avinashc VALUABLE RESOURCES The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523 L&D Master Class Series: https://360learning.com/blog/l-and-d-masterclass-home ABOUT THE HOST David James David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa. As well as being the Chief Learning Officer at 360Learning, David is a prominent writer and speaker on topics around modern and digital L&D. CONTACT METHOD https://twitter.com/davidinlearning https://www.linkedin.com/in/davidjameslinkedin L&D Collective: https://360learning.com/the-l-and-d-collective https://360learning.com/blog L&D Master Class Series: https://360learning.com/blog/l-and-d-masterclass-home This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
Welcome to ELI, the podcast where we interview startup founders in India. In this episode, we speak with Avinash Shekhar, the founder of Pi42, India's first crypto-to-INR futures trading platform. Avinash simplifies the world of crypto futures trading, explaining how it works in the crypto space. We delve into the advantages of leverage (up to 75x on Pi42), the regulatory landscape of crypto in India, including taxation and the role of the government in preventing fraud. He also shares his journey into the crypto world and his vision for Pi42 in the next 5 to 10 years, aiming to be a leading crypto exchange globally. Tune in to understand the potential of crypto and blockchain in India and the opportunities for entrepreneurs in this evolving space.Chapters & Timestamps0:00 - Introduction0:11 - Meet Avinash Shekhar, Founder of Pi420:58 - Understanding Crypto Futures Trading2:27 - Demystifying Leverage in Crypto4:20 - Crypto Regulation in India vs. Traditional Finance5:22 - Evolution of Crypto Regulation and Fraud Prevention8:20 - India's Position in the Global Crypto Race12:06 - Avinash's Journey into the Crypto World15:26 - Building a Crypto Startup: Technology and Team19:24 - Navigating Regulatory Challenges in the Indian Crypto Market24:20 - Pi42: Current State and Growth26:49 - Entrepreneurial Opportunities Beyond Crypto Exchanges30:40 - Pi42's Vision for the Future34:33 - Conclusion
"What if you had to leave your home overnight—and never return?"Avinash was just a child when his family fled Kashmir in fear. Decades later, he returns—not for revenge, but for healing.In this heartfelt episode of UnScripted Wisdom with Anku Goyal, he shares what it means to lose everything and still find the strength to serve the land that once exiled you.Have you ever felt torn between memory and moving on?Become a supporter of this podcast: https://www.spreaker.com/podcast/indiapodcasts-we-hear-what-you-want-to-say--4263837/support.
When a leading actor chooses to set boundaries, the industry takes notice.What began as one artist taking a stand on working hours has now cracked open long-suppressed conversations about working conditions in the Indian film industry. What Deepika Padukone may never have anticipated is unfolding—a ripple effect that could spark real, long-overdue transformation, especially around the mental health and well-being of artists and workers across the filmmaking ecosystem. From those in the spotlight to the countless invisible crew members working punishing hours—this episode of The Artists Podcast is a timely, urgent listen. We’re joined by mental health expert Dr. Avinash Desousa of the Desousa Foundation in a powerful conversation as part of our ongoing series: Artists and Mental Health.Together, we ask: Why is it so important to speak openly about mental health in the film industry—and what needs to change? Digs:1) Productivity vs Work hours2) Designing and respecting the well being of all in the crew3) Steps Production companies should take when working longer hours4) Women in the crew and the boundaries5) Building strong interpersonal relationships based on compassion and respect.6) Women are equal participants in the industry Music Courtesy: Francesco Biondi (IPI: 00542050494) pixabay - Follow @THE.ARTISTSPODCAST for insights! Email id: metaphysicallab@gmail.com/ You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For partnerships/queries send you can send us an email at bonjour@eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.See omnystudio.com/listener for privacy information.
India's defence ecosystem needs a refined approach to fighting the next generation of battle, and that needs a vision for developing next-gen jet engines. In this episode of All Things Policy, Avinash Shet and Anushka Saxena discuss India's fighter jet engine ecosystem and the challenges facing the LCA Tejas and Kaveri engine programmes. Avinash also sheds light on how to approach co-production partners in the US, South Korea, and Japan, and why the government needs a holistic strategy to leverage the Indian private sector's jet engine innovation and component production capabilities.'Introduction to Geospatial Science & Technology' - Join our 4-weekend expert capsule course starting June 14, designed to give you a solid foundation in geospatial science and technology— without disrupting your weekdays. Learn from top-notch experts covering critical topics and discover how geospatial tech can drive innovation across disciplines. Apply by June 7 - school.takshashila.org.in/ecc-geospatialAll Things Policy is a daily podcast on public policy brought to you by the Takshashila Institution, Bengaluru.Find out more on our research and other work here: https://takshashila.org.in/...Check out our public policy courses here: https://school.takshashila.org.in
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The last few years have been defined by an increased contestation between the US and China that increasingly spills into technological domains such as AI, semiconductors or even space. In addition to this tech warfare, developing countries are concerned about the security of their supply chains — especially in the chips and telecom sectors. Given both supply chain warfare and security concerns, how should India navigate tech geopolitics?Lokendra sits down with Avinash and Tannmay to discuss the findings from the ‘Technopolitik: A Technology Geopolitics Survey', a public survey conducted by the researchers of the High-Tech Geopolitics Programme of the Takshashila Institution. Link to the full survey report: https://takshashila.org.in/research/technopolitik-survey-reportThe PGP is a comprehensive 48-week hybrid programme tailored for those aiming to delve deep into the theoretical and practical aspects of public policy. This multidisciplinary course offers a broad and in-depth range of modules, ensuring students get a well-rounded learning experience. The curriculum is delivered online, punctuated with in-person workshops across India.https://school.takshashila.org.in/pgpAll Things Policy is a daily podcast on public policy brought to you by the Takshashila Institution, Bengaluru.Find out more on our research and other work here: https://takshashila.org.in/...Check out our public policy courses here: https://school.takshashila.org.in
Listen to the Full Episode on Spotify:https://open.spotify.com/episode/3Kp7MrD2K6WuIyBN5tAUDV?si=dWh1_pH4RW2J_GN47k2GwQListen to the Full Episode on YouTube : https://youtu.be/u5jLr4dOqg4?si=14OPYV-iSErLkYNSIn this best-of episode on elite military training and global security, we revisit our conversation with Major Avinash Sahani, a former Special Forces paratrooper and team commander. With expertise in corporate and VIP security management, skydiving, and underwater diving, he now operates in an undisclosed location in Mozambique. Originally aired on September 10, 2024, this episode dives deep into the realities of modern warfare and military strategy.Surviving the grueling 90-day Para SF training and the challenges of the Parachute Regiment in India.Does the Taliban have better equipment than the Indian Army? Breaking down military capabilities.Why VIPs don't hire ex-Indian Special Forces and the overlooked value of elite veterans.A raw and unfiltered take on warfare, security, and military philosophy. Listen now
Nghe trọn nội dung sách nói Tư Duy Chiến Lược trên ứng dụng Voiz FM: https://voiz.vn/play/4787/ Có phải những người chiến thắng các chương trình truyền hình thực tế được trời phú cho trí thông minh và kỹ năng hơn người? Có phải các nhà đầu tư vĩ đại có thể nhìn thấy những điều mà hầu hết mọi người bỏ lỡ? Có phải các tay chơi poker sở hữu những tài năng mà chúng ta không có? Câu trả lời cho tất cả những câu hỏi trên là "Không hề!" Họ hoàn toàn "bình thường", như bạn, như tôi hay bất cứ ai ngoài kia. Thông qua Tư Duy Chiến Lược, bạn sẽ thấy "những người thành công" trong mọi lĩnh vực từ giải trí đến chính trị, từ giáo dục đến thể thao, đạt thành công vang dội là nhờ luôn nắm vững lý thuyết trò chơi hay nghệ thuật tư duy chiến lược, với khả năng dự đoán những động thái tiếp theo của người cùng chơi, trong khi biết rõ rằng đối thủ đang cố gắng làm điều tương tự với mình. Ngoài ra, bạn cũng sẽ nắm được những bí kíp vô cùng giản đơn để có thể áp dụng lý thuyết trò chơi vào cuộc sống lẫn công việc, từ đó sở hữu một cuộc đời đáng sống. Tại ứng dụng sách nói Voiz FM, sách nói Tư Duy Chiến Lược được đầu tư chất lượng âm thanh và thu âm chuyên nghiệp, tốt nhất để mang lại trải nghiệm nghe tuyệt vời cho bạn. --- Về Voiz FM: Voiz FM là ứng dụng sách nói podcast ra mắt thị trường công nghệ từ năm 2019. Với gần 2000 tựa sách độc quyền, Voiz FM hiện đang là nền tảng sách nói podcast bản quyền hàng đầu Việt Nam. Bạn có thể trải nghiệm miễn phí đa dạng nội dung tại Voiz FM từ sách nói, podcast đến truyện nói, sách tóm tắt và nội dung dành cho thiếu nhi. --- Voiz FM website: https://voiz.vn/ Theo dõi Facebook Voiz FM: https://www.facebook.com/VoizFM Tham khảo thêm các bài viết review, tổng hợp, gợi ý sách để lựa chọn sách nói dễ dàng hơn tại trang Blog Voiz FM: http://blog.voiz.vn/ --- Cảm ơn bạn đã ủng hộ Voiz FM. Nếu bạn yêu thích sách nói Tư Duy Chiến Lược và các nội dung sách nói podcast khác, hãy đăng ký kênh để nhận thông báo về những nội dung mới nhất của Voiz FM channel nhé. Ngoài ra, bạn có thể nghe BẢN FULL ĐỘC QUYỀN hàng chục ngàn nội dung Chất lượng cao khác tại ứng dụng Voiz FM. Tải ứng dụng Voiz FM: voiz.vn/download #voizfm #sáchnói #podcast #sáchnóiTưDuyChiếnLược #AvinashKDixit #BarryJNalebuff
In this episode of The Digital Executive, Brian Thomas sits down with Avinash Kumar Jha, a seasoned SAP delivery executive with over 20 years of experience managing large-scale transformation programs. As a leader in SAP services delivery, Avinash oversees high-budget initiatives and multidisciplinary teams, ensuring seamless program execution and alignment with business objectives. He shares valuable insights on the evolution of SAP services, the growing impact of cloud computing, and how businesses can leverage SAP's latest innovations for long-term success. Avinash also discusses his leadership philosophy, emphasizing collaboration, strategic vision, and the role of AI in enhancing SAP service delivery. His expertise in aligning IT strategies with business goals offers valuable takeaways for executives and technology leaders. Tune in to gain a deeper understanding of SAP's future and how organizations can stay ahead in an evolving digital landscape.
In this episode of The Digital Executive, Brian Thomas sits down with Avinash Kumar Jha, a seasoned SAP delivery executive with over 20 years of experience managing large-scale transformation programs. As a leader in SAP services delivery, Avinash oversees high-budget initiatives and multidisciplinary teams, ensuring seamless program execution and alignment with business objectives. He shares valuable insights on the evolution of SAP services, the growing impact of cloud computing, and how businesses can leverage SAP's latest innovations for long-term success.Avinash also discusses his leadership philosophy, emphasizing collaboration, strategic vision, and the role of AI in enhancing SAP service delivery. His expertise in aligning IT strategies with business goals offers valuable takeaways for executives and technology leaders. Tune in to gain a deeper understanding of SAP's future and how organizations can stay ahead in an evolving digital landscape.
Scott Hoffman & Avinash Mittur of Nite & I have a conversation about their first beers, the soundtrack of their youths, their first shows, "Cult of the Serpent Sun", working with Season of Mist and their hangover cure. Throughout this chat, Avi drank some water and Scott drank Levante Brewing Company's "Birra Di Levante" the 4.9% Czech / Bohemian Pilsner while I enjoyed Bière Boréale's "Osmose" the 7% NEIPA that was hopped with Nelson Sauvin, Motueka & Citra Hops. This is a Season of Mist presents Vox&Hops episode! I am proud to have teamed up with Season of Mist, Cryptopsy's label, to showcase other artists on their roster. Season of Mist is the biggest independent metal label in the world and I am extremely honored to be working with them. Make sure to check out Vox&Hops' Brewtal Awakenings Playlist which has been curated by the Metal Architect Jerry Monk himself on either Spotify or Apple Music. This playlist is packed with all the freshest, sickest & most extreme albums each week! Photo Credit: @bambiguthriephoto Episode Links: Website: https://www.voxandhops.com/ Join The Vox&Hops Mailing List: http://eepurl.com/hpu9F1 Join The Vox&Hops Thirsty Thursday Gang: https://www.facebook.com/groups/162615188480022 Nite: https://nitemetal.bandcamp.com/album/cult-of-the-serpent-sun Levante Brewing Company: https://www.levantebrewing.com/ Bière Boréale: https://www.boreale.com/ Vox&Hops Brewtal Awakenings Playlist: https://www.voxandhops.com/p/brewtal-awakenings-metal-playlist/ Season of Mist: https://www.season-of-mist.com/ Sound Talent Media: https://soundtalentmedia.com/ Evergreen Podcasts: https://evergreenpodcasts.com/ SUPPORT THE PODCAST: Vox&Hops Metal Podcast Merchandise: https://www.indiemerchstore.com/collections/vendors?q=Vox%26Hops Use the Promo Code: VOXHOPS10 to save 10% off your entire purchase. Pitch Black North: https://www.pitchblacknorth.com/ Use the Promo Code: VOXHOPS15 to save 15% off your entire purchase. Heartbeat Hot Sauce: https://www.heartbeathotsauce.com/ Use the Promo Code: VOXHOPS15 to save 15% off your entire purchase.
Has Indian history been deliberately distorted? How can we reclaim the true history of Bharat and counter historical whitewashing? Vikram Sampath, Sandeep Balakrishna, Ramesh Shinde, François Gautier, Avinash Dharmadhikari, and Sanjay Dixit will unravel the ways in which historical narratives have been manipulated and discuss the methods to restore and reclaim Bharat's real past. A must-watch for those passionate about Indic history and cultural restoration
S2E18 of IMpulse: The Influencer Marketing Podcast
Avinash Krishnamurthi is an avid ultramarathoner and a member of the runners council of the TATA Ultra Marathon. Get right into this engaging conversation as Avinash shares his journey of becoming a runner to an ultramarathoner and how he suggests one can train and tackle the TATA Ultra Marathon, a race very dear to him. If you will be running the TUM this year, listening to this conversation will be helpful.About Vikas Singh:Vikas Singh, an MBA from Chicago Booth, worked at Goldman Sachs, Morgan Stanley, APGlobale, and Reliance before coming up with the idea of democratizing fitness knowledge and helping beginners get on a fitness journey. Vikas is an avid long-distance runner, building fitpage to help people learn, train, and move better.For more information on Vikas, or to leave any feedback and requests, you can reach out to him via the channels below:Instagram: @vikas_singhhLinkedIn: Vikas SinghTwitter: @vikashsingh101Subscribe To Our Newsletter For Weekly Nuggets of Knowledge!
After student protests toppled Bangladesh prime minister Sheikh Hasina last year, New Delhi and Dhaka have been at odds. Indian politicians complain about Hindus being mistreated in the Muslim-majority country; Bangladesh's interim government fears that Hasina may launch a bid to return to power from India. It's the latest development in what's become an extremely complicated environment in what Avinash Paliwal calls “India's Near East”: India, Bangladesh (or East Pakistan before the 1970s), and Myanmar (or Burma before the 1980s). As Avinash explains his book India's Near East: A New History (Hurst: 2024), successive Indian leaders tried to get a handle on international tensions and ethnic conflict—and with a major external threat in China looming in the distance. Avinash Paliwal is Reader in International Relations at SOAS University of London, specialising in South Asian strategic affairs. A former journalist and foreign affairs analyst, he is also the author of My Enemy's Enemy: India in Afghanistan from the Soviet Invasion to the U.S. Withdrawal (Hurst: 2017) You can find more reviews, excerpts, interviews, and essays at The Asian Review of Books, including its review of India's Near East. Follow on Twitter at @BookReviewsAsia. Nicholas Gordon is an editor for a global magazine, and a reviewer for the Asian Review of Books. He can be found on Twitter at@nickrigordon. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
After student protests toppled Bangladesh prime minister Sheikh Hasina last year, New Delhi and Dhaka have been at odds. Indian politicians complain about Hindus being mistreated in the Muslim-majority country; Bangladesh's interim government fears that Hasina may launch a bid to return to power from India. It's the latest development in what's become an extremely complicated environment in what Avinash Paliwal calls “India's Near East”: India, Bangladesh (or East Pakistan before the 1970s), and Myanmar (or Burma before the 1980s). As Avinash explains his book India's Near East: A New History (Hurst: 2024), successive Indian leaders tried to get a handle on international tensions and ethnic conflict—and with a major external threat in China looming in the distance. Avinash Paliwal is Reader in International Relations at SOAS University of London, specialising in South Asian strategic affairs. A former journalist and foreign affairs analyst, he is also the author of My Enemy's Enemy: India in Afghanistan from the Soviet Invasion to the U.S. Withdrawal (Hurst: 2017) You can find more reviews, excerpts, interviews, and essays at The Asian Review of Books, including its review of India's Near East. Follow on Twitter at @BookReviewsAsia. Nicholas Gordon is an editor for a global magazine, and a reviewer for the Asian Review of Books. He can be found on Twitter at@nickrigordon. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history
After student protests toppled Bangladesh prime minister Sheikh Hasina last year, New Delhi and Dhaka have been at odds. Indian politicians complain about Hindus being mistreated in the Muslim-majority country; Bangladesh's interim government fears that Hasina may launch a bid to return to power from India. It's the latest development in what's become an extremely complicated environment in what Avinash Paliwal calls “India's Near East”: India, Bangladesh (or East Pakistan before the 1970s), and Myanmar (or Burma before the 1980s). As Avinash explains his book India's Near East: A New History (Hurst: 2024), successive Indian leaders tried to get a handle on international tensions and ethnic conflict—and with a major external threat in China looming in the distance. Avinash Paliwal is Reader in International Relations at SOAS University of London, specialising in South Asian strategic affairs. A former journalist and foreign affairs analyst, he is also the author of My Enemy's Enemy: India in Afghanistan from the Soviet Invasion to the U.S. Withdrawal (Hurst: 2017) You can find more reviews, excerpts, interviews, and essays at The Asian Review of Books, including its review of India's Near East. Follow on Twitter at @BookReviewsAsia. Nicholas Gordon is an editor for a global magazine, and a reviewer for the Asian Review of Books. He can be found on Twitter at@nickrigordon. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/political-science
After student protests toppled Bangladesh prime minister Sheikh Hasina last year, New Delhi and Dhaka have been at odds. Indian politicians complain about Hindus being mistreated in the Muslim-majority country; Bangladesh's interim government fears that Hasina may launch a bid to return to power from India. It's the latest development in what's become an extremely complicated environment in what Avinash Paliwal calls “India's Near East”: India, Bangladesh (or East Pakistan before the 1970s), and Myanmar (or Burma before the 1980s). As Avinash explains his book India's Near East: A New History (Hurst: 2024), successive Indian leaders tried to get a handle on international tensions and ethnic conflict—and with a major external threat in China looming in the distance. Avinash Paliwal is Reader in International Relations at SOAS University of London, specialising in South Asian strategic affairs. A former journalist and foreign affairs analyst, he is also the author of My Enemy's Enemy: India in Afghanistan from the Soviet Invasion to the U.S. Withdrawal (Hurst: 2017) You can find more reviews, excerpts, interviews, and essays at The Asian Review of Books, including its review of India's Near East. Follow on Twitter at @BookReviewsAsia. Nicholas Gordon is an editor for a global magazine, and a reviewer for the Asian Review of Books. He can be found on Twitter at@nickrigordon. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/south-asian-studies
After student protests toppled Bangladesh prime minister Sheikh Hasina last year, New Delhi and Dhaka have been at odds. Indian politicians complain about Hindus being mistreated in the Muslim-majority country; Bangladesh's interim government fears that Hasina may launch a bid to return to power from India. It's the latest development in what's become an extremely complicated environment in what Avinash Paliwal calls “India's Near East”: India, Bangladesh (or East Pakistan before the 1970s), and Myanmar (or Burma before the 1980s). As Avinash explains his book India's Near East: A New History (Hurst: 2024), successive Indian leaders tried to get a handle on international tensions and ethnic conflict—and with a major external threat in China looming in the distance. Avinash Paliwal is Reader in International Relations at SOAS University of London, specialising in South Asian strategic affairs. A former journalist and foreign affairs analyst, he is also the author of My Enemy's Enemy: India in Afghanistan from the Soviet Invasion to the U.S. Withdrawal (Hurst: 2017) You can find more reviews, excerpts, interviews, and essays at The Asian Review of Books, including its review of India's Near East. Follow on Twitter at @BookReviewsAsia. Nicholas Gordon is an editor for a global magazine, and a reviewer for the Asian Review of Books. He can be found on Twitter at@nickrigordon. Learn more about your ad choices. Visit megaphone.fm/adchoices
After student protests toppled Bangladesh prime minister Sheikh Hasina last year, New Delhi and Dhaka have been at odds. Indian politicians complain about Hindus being mistreated in the Muslim-majority country; Bangladesh's interim government fears that Hasina may launch a bid to return to power from India. It's the latest development in what's become an extremely complicated environment in what Avinash Paliwal calls “India's Near East”: India, Bangladesh (or East Pakistan before the 1970s), and Myanmar (or Burma before the 1980s). As Avinash explains his book India's Near East: A New History (Hurst: 2024), successive Indian leaders tried to get a handle on international tensions and ethnic conflict—and with a major external threat in China looming in the distance. Avinash Paliwal is Reader in International Relations at SOAS University of London, specialising in South Asian strategic affairs. A former journalist and foreign affairs analyst, he is also the author of My Enemy's Enemy: India in Afghanistan from the Soviet Invasion to the U.S. Withdrawal (Hurst: 2017) You can find more reviews, excerpts, interviews, and essays at The Asian Review of Books, including its review of India's Near East. Follow on Twitter at @BookReviewsAsia. Nicholas Gordon is an editor for a global magazine, and a reviewer for the Asian Review of Books. He can be found on Twitter at@nickrigordon. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/asian-review
Joining me today is Avinash Babur, the innovative entrepreneur behind insurancemarket.ae, one of the UAE's leading insurance platforms. With extensive experience in marketing and a passion for transforming the insurance industry, Avinash has successfully established tailored insurance solutions that cater to diverse client needs. In today's episode, Avinash discusses effective marketing strategies, the various types of insurance available in the UAE, and the specific risks residents face. He also shares the origin story of insurancemarket.ae, offers invaluable entrepreneurship advice, and reflects on Dubai's remarkable growth and the impact of AI on the insurance sector. Avinash's insights provide valuable guidance for entrepreneurs and insurance professionals alike.
They said it couldn't be done. But look at us now. Join Ben, Ali, Avinash, Aidan and I as we tackle the biggest categories of 2024. From best brand to the shocking best color of the year award, you wont want to miss this! Thanks to everyone who voted and look forward to a year of catching up with old guests starting in 2 weeks! Happy New Year!
In this episode of All Things Policy, Shobhankita and Avinash discuss deep tech software startups. They ponder how we can measure its impact without software patents as a concept in India. They also discuss software patents and alternative frameworks to classify a startup as deep tech software without relying on patents or IP. Link to our earlier podcast on deep tech startup: https://www.youtube.com/watch?v=6fG8onO5I5s, All Things Policy is a daily podcast on public policy brought to you by the Takshashila Institution, Bengaluru. The Takshashila Institution has designed the 'Technopolitik: A Technology Geopolitics Survey' to understand and assess what people think about how India should navigate high-tech geopolitics. Please take this 5-minute survey at the following link: https://bit.ly/technopolitik_survey Find out more on our research and other work here: https://takshashila.org.in/ Check out our public policy courses here: https://school.takshashila.org.in
India's Near East: A New History is an important new book by the scholar Avinash Paliwal.The book traces the history of how New Delhi has grappled with the twin challenges of forging productive ties with its eastern neighbors—namely, Bangladesh and Myanmar—while building a robust administrative state in India's Northeastern states.It is the story of a state's struggle to overcome war, displacement and interventionism, but which exposes the limits of independent India's influence both inside and outside its borders.Avinash joins Milan on the show to talk more about his new book. Avinash is a Reader in International Relations at SOAS University of London, where he specializes in South Asian strategic affairs.Avinash and Milan discuss India's state-building experience in the northeast, the fate of the “Look East” and “Act East” policies, and India's often contentious relations with both Burma and Bangladesh. Plus, the two discuss how two factors—China and Hindutva— are remaking India's approach to the near east.Episode notes:1. “What the Taliban Takeover Means for India (with Avinash Paliwal),” Grand Tamasha, September 15, 2021.2. “Binalakshmi Nepram on the Realities of India's Oft-Forgotten Northeast,” Grand Tamasha, June 3, 2020.3. Avinash Paliwal, “Bangladesh on razor's edge: Why India must wake up to the looming economic crisis and political instability to its east,” Indian Express, December 13, 2022.
Big Under Current in Maharashtra | Avinash Dharmadhikari Gives Seat Wise Numbers | Sanjay Dixit
Subscribe to Receive Venkat's Weekly Newsletter In this series of episodes, College Counselors share their takeaways from College Alumni and Student stories featured in this Podcast. Tom Stepkoski picked the 3 episodes from “College Vignettes Tell Tales”, my handbook for sophomores and juniors. In this episode, Tom shares his takeaways from Podcast episodes with Lorena of Davidson College, Aidan of UCLA, and Avinash of Princeton. Topics discussed in this episode: Introducing Tom Stepkoski, Westhill High School, CT [] 3 Podcast Stories and Takeaways [] A Question or Two to Reflect on [] The Process of Picking 3 Stories [] Closing Thoughts [] Our Guest: Tom Stepkoski is the Career and College Counselor at Westhill High School in Stamford, Connecticut. In addition, Tom also runs Tom Step Coaching for Personal Development. Memorable Quote: “And I'm sure that you know, you've heard me say before on your podcast, that kids love to listen to kids. And I say kids, you know, I'm referring to students of 16, 17, 18, years old, or primarily, they're juniors in high school, and they're starting to look at colleges.” Tom Stepkoski. Episode Transcript: Please visit Episode Transcript. Calls-to-action: Follow us on Instagram. To Ask the Guest a question, or to comment on this episode, email podcast@almamatters.io. Subscribe or Follow our podcasts at any of these locations: Apple Podcasts, Spotify and others.
Maharashtra Big Opinion Poll from the Ground - दिन भर दिन बढ़ता BJP का नंबर | Avinash Dharmadhikari
The topic “History & Education” explores the role of education in shaping historical understanding, focusing on the need to revise curricula that misrepresent or omit key aspects of India's heritage. It addresses the impact of colonial narratives on Indian history and the importance of teaching a balanced, accurate version that reflects the nation's cultural and civilizational depth.
SpaceX's Starship made headlines with its dramatic descent and catch of the Starship rocket 7 minutes after its launch. Join Ashwin and Avinash in this episode as they explore the significance of this rocket technology. Avinash quizzes Ashwin about why this technology matters, what possibilities it could unlock, and what are the potential benefits and concerns around this development. All Things Policy is a daily podcast on public policy brought to you by the Takshashila Institution, Bengaluru. Find out more on our research and other work here: https://takshashila.org.in/ Check out our public policy courses here: https://school.takshashila.org.in
Avinash Kumar: “I help people get covered | Coconut Lover | LinkyLand Junkie | Financial Advisor | Expert in Insurance”: https://haloadvisers.co.nz/ Chapters 00:00 The Journey Begins: From Debt Collection to LinkedIn Success 03:00 Building a Personal Brand on LinkedIn 06:01 Transitioning to Insurance: Challenges and Triumphs 08:58 The Art of Connection: Engaging with Clients 12:07 Sales Strategies: From Cold Calls to Warm Leads 14:56 Creating Meaningful Relationships in Business 18:02 Navigating the Insurance Landscape 20:58 The Power of Community and Authenticity 24:02 Overcoming Objections: The Human Element in Sales 26:54 The Importance of Follow-Up and Persistence 29:57 Finding Balance: Work, Family, and Personal Growth 33:08 Final Thoughts: Embracing the Journey
In this episode, we have with us our favorite calligrapher, teacher, and mentor, Avinash Kharat from Avinash Calligraphy. Avinash is not only an inspiring calligrapher but also a genuinely good human being. We delve into the world of calligraphy, exploring essential teaching skills, the importance of digitizing this timeless art, and addressing unethical brand practices. So, grab a cup of coffee and tune in for an episode full of fun and some jaw-dropping moments!
Welcome to this week's episode of “The Mixtape with Scott”! My podcast tries to capture the personal stories of living economists and create an oral history of the profession from the narratives. And this week, I'm thrilled to welcome Dr. Avinash K. Dixit, a distinguished economist whose life's work has influenced many fields within economics. But let me start by telling you a little about his background.Dr. Dixit is the John J. F. Sherrerd '52 University Professor of Economics Emeritus at Princeton University. He also serves as a Distinguished Adjunct Professor of Economics at Lingnan University in Hong Kong and is a Senior Research Fellow at Nuffield College, Oxford. For his many contributions to science, he has been awarded numerous accolades, including election to the American Academy of Arts and Sciences, the National Academy of Sciences, and the American Philosophical Society. He was also honored with India's Padma Vibhushan in 2016, recognizing his outstanding contributions to literature and education.As he will share, he was born in Mumbai, India and attended St. Xavier's College where he earned a degree in Mathematics and Physics. Afterwards, he earned another degree (also in mathematics) from Cambridge before going to MIT to get his PhD where he was supervised by the late Robert Solow. After graduation, he went to Berkeley, Oxford, Warwick and then Princeton where he's been since 1981. Both the sheer number of contributions he has made to many fields, but also their influence, is incredible. I put in the title for this episode simply “Microeconomics” after his name, but that was a difficult decision as his work spans microeconomic theory, game theory, international trade, industrial organization, and public economics, just to name a few. I could've written any one of those and it would've still been inadequate. His recent work continues to address pressing global issues, such as optimal policies for green power generation and the dynamics of social, political, and economic institutions. He is an example of someone who follows his heart and his mind, even taking risks throughout his career to leave entire fields of inquiry in search of more questions. In addition to his long list of scientific manuscripts, there have also been many influential books, both textbooks but also more ones aimed at a broader population of readers. Things like “Theory of International Trade” (with Victor Norman), “Investment Under Uncertainty” (with Robert Pindyck), “The Art of Strategy” (with Barry Nalebuff), and “Games of Strategy” (with Susan Skeath and David Reiley). So I'll stop there and turn it over to the show's host — myself — and my guest, Dr. Dixit. Thank you for tuning in to this episode of “The Mixtape with Scott.” If you enjoy our conversation, please share the podcast and help us continue to bring you stories from the world of economics.Scott's Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Scott's Substack at causalinf.substack.com/subscribe
Join us on this episode of the Spine Pod with Dr. Avinash Patwardhan as we discuss the fundamental components of spine biomechanics and the driving principles behind why restoring natural motion in the spine is the key to long-term successful outcomes and improved quality of life for patients seeking spine care. Dr. Avinash Patwardhan is a professor at the Loyola University Stritch School of Medicine and a world-renowned biomechanical engineer and researcher who has made significant contributions to the field of spine surgery. His work on sagittal balance and alignment, motion preservation, spinal kinematics and the follower load model has placed him at the forefront of biomechanics in the spine community for nearly 50 years, with more than 300 publications to date. Over the last twenty years, Dr. Patwardhan has committed his research to the advancement of motion preservation devices, including cervical and lumbar artificial disc replacement and lumbar total joint replacement. His research lab at the Edward Hines Jr. VA Hospital has played a major role in testing the safety and efficacy of many motion-preserving devices used in spine care in the United States today. Listen as Dr. Patwardhan talks about the evolution of motion-preserving devices in spine surgery, highlighting the importance of understanding the biomechanical principles of the native spine and the impact that fusion can have on adjacent segments. He also discusses his early work with the first ever artificial disc approved in the United States, the Charité disc, and the challenges faced in developing and testing new motion-preserving devices throughout his career. Dr. Patwardhan wraps up the conversation by emphasizing the importance of patient selection and his future vision of utilizing both radiographic and pre- and postoperative clinical data to improve surgical outcomes. Check out The Spine Pod on: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-spine-pod/id1744988609 Spotify: https://open.spotify.com/show/0DBzWfVt1ExQE0qTjhOERa?si=wGshpmKtTsWf4_3tjye-ZA Amazon Music: https://music.amazon.com/podcasts/98fd41ad-75ee-4371-bb70-c5b274324a47/the-spine-pod?ref=dm_sh_MQE4wl3lyb6590VX9msjWdqkn Follow The Spine Pod on Facebook https://www.facebook.com/profile.php?id=61558880652712
AVINASH: I'VE TAUGHT OVER 3000 PEOPLE COPPERPLATE CALLIGRAPHY | CMP #35 FREE RESOURCES PACK - https://www.calligraphymasters.com/resources/ Follow on Instagram: Avinash: / avinash_calligraphy Milenist: / mileniist Calligraphy Masters - / calligraphymasters CalligraphyMasters Challenges - / callivember NIBS PODCAST: / nibspodcast ARKON MOUNTS: https://www.arkon.com/ - 20% OFF with code CALLIGRAPHYMASTERS Supplies: https://amazon.com/shop/calligraphymasters/ Podcast and more: https://linktr.ee/calligraphymasters/ Calligraphy online courses on Domestika: https://bit.ly/3wDAztm Get an additional 10% off any course using the code CALLIGRAPHYMASTERS-10 #CalligraphyMasters #KeepWriting #Calligraphy
The Accelerators (Drs. Matt Spraker and Simul Parikh) host early career radiation oncologists Drs. Austin Sim, Anna Paulsson, and Avinash Chaurasia to discuss... early career (EC) issues in radiation oncology! It's no secret that this is a passion topic for TAP. One of our first episodes dished out practical tips for new attendings (and new residents), and we've since given an independent voice to our EC peers on a wide range of topics: boards, starting families, finding your place in community medicine, and more.We've been watching the work of friends-of-the-show Austin, Anna, and Avinash in this space throughout the last year. They are among founding members of the nascent ASTRO Early Career Committee, a new group created to "represent the needs of radiation oncologists and physicists who are eight years or fewer out of training."Listen in as we discuss all the things they are working on and their ideas for the future! Don't miss the ECC resource website (members only) as well as their open suggestion box! The Accelerators Podcast is a production of Photon Media, a division of the Cold Light Legacy Company.If you'd like to support our efforts, please visit the Cold Light Legacy Company to learn more.
Welcome to Cyrus Says REWIND! In this episode of Cyrus Says REWIND, Avinash Gowariker visited our studios for the second time! Enjoy! Subscribe to the Cyrus Says YouTube Channel for full video episodes! Listen to Cyrus Says across Audio Platforms Apple Podcasts | Spotify | Google Podcasts | Gaana | Amazon Music | Jio Saavn Email your AMA questions to us at whatcyrussays@gmail.com Don't forget to follow Cyrus Says' official Instagram handle at @whatcyrussays Connect with Cyrus on socials: Instagram | Twitter And don't forget to rate us! -x-x-x Disclaimer: The views, opinions, and statements expressed in the episodes of the shows hosted on the IVM Podcasts network are solely those of the individual participants, hosts, and guests, and do not necessarily reflect the official policy or position of IVM Podcasts or its management. IVM Podcasts does not endorse or assume responsibility for any content, claims, or representations made by the participants during the shows. This includes, but is not limited to, the accuracy, completeness, or reliability of any information provided. Any reliance you place on such information is strictly at your own risk. IVM Podcasts is not liable for any direct, indirect, consequential, or incidental damages arising out of or in connection with the use or dissemination of the content featured in the shows. Listener discretion is advised.See omnystudio.com/listener for privacy information.
Welcome back to another episode of the True Fiction Project Podcast. Today we feature Chef Avanish Martins. Avanish discusses how his restaurant, Cavatina, came to be and how he made the decision to focus on Goan cuisine. He discusses what “toddy trappers” are and why their skill is so essential to Goan food. Avinash describes how he tells stories through his cuisine and the beautiful way he ties the culture in by plating his food. We learn how the coconut and tree are used in the Goa Culture, and how Pader Pader Ponk Ponk was used to wake up the town. Toddy Trails the fiction piece from this episode takes us along the journey of a local baker who's yeast has been ruined, risking a critical order he needed to fill. A friend encourages him to use toddy to replace the yeast, and after many attempts he nails down a successful recipe, only to have his rolls of bread stolen. Tune in to hear how the story ends!IN THIS EPISODE:[2:38] Avinash introduces himself and talks about how he grew up.[3:34] How did Avinash's restaurant, Cavatina, come to be?[6:03] What are “toddy tappers” and how does Avinash utilize it in his cooking?[11:28] Why does Feni get a bad rap? [12:50] How does Avinash's cuisine differ from other Goan cuisine that is found in other restaurants? [13:46] What is a Chitari artist and how is their artwork represented on Avinash's table? [18:09] Where did the roots of Goan cuisine originate from? [19:41] How can those of us outside of South Goa and India get to explore and experiment with Avinash's cuisine? [22:31] Is there one particular kind of ingredient that you would say is quintessentially Goan that we don't know about? [24:58] What did Pader Pader Ponk Ponk represent? [28:13] We hear the short story Toddy Tails written by Reenita HoraKEY TAKEAWAYS:[8:35] Toddy is at risk of not being harvested in Goa due to the next generation not wanting to work the dangerous job of harvesting toddy. If there is no toddy, the product doesn't exist, you cannot make it with anything else. [13:19] Avinash has experienced many parts of the world, and has decided that he will feature his Goan cuisine as Local Heart, Global Food. The food is genuine Goan good, with flair from other parts of the world. [22:40] The most important ingredient in Goan cuisine would be coconut. Coconut in all forms is a versatile element in Goan cooking. There is nothing of the coconut that goes to waste including the tree itself. It can be used for rafters of a roof, the leaves make beautiful shade nets, the spikes can be used as brooms, the husk is used to make ropes, and more!Check out HelloFresh and use my code truefictionprojectfree for a great deal: https://www.hellofresh.com/Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com/Fiction Credits:Excerpt written by: Reenita HoraExcerpt narrated by using AIBIO:Chef Avinash Martins has got the humble Goan cuisine to an international level with farm to table practices and traditional cooking methods but presented it in a modern flairChef Avinash Martins' Instagram Chef Avinash Martins' Facebook Our Sponsors:* Check out HelloFresh and use my code truefictionprojectfree for a great deal: https://www.hellofresh.com/* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com/Support this podcast at — https://redcircle.com/true-fiction-project/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Professor Avinash Persaud is special envoy to the Prime Minister of Barbados Mia Mottley and emeritus professor at Gresham College in the UK. He, along with PM Mottley, helped design the Bridgetown Initiative in 2022 which laid out a path for reforming and ramping up the mobiliisation of climate finance to the developing world. The initiative has gathered vast international support and he's heading to COP28 in Dubai to work on advancing the climate development agenda.His career spreads across finance, academia and public policy, including positions as a former senior executive of J.P. Morgan, UBS, State Street, chairman of the CARICOM Commission on the Economy, chairman of the regulatory sub-committee of the UN Commission on Financial Reform and chairman of the Warwick Commission on International Financial Reform, Visiting Scholar at the IMF and a former Governor of the London School of Economics. Related EpisodesEpisode 2 with Rachel Kyte: https://www.cleaningup.live/episode-2-rachel-kyte/ LinksRead an initial press release of the Bridgetown Initiative: https://pmo.gov.bb/wp-content/uploads/2022/10/The-2022-Bridgetown-Initiative.pdfRead a summary of the Bridgetown Initiative's key demands: https://www.reuters.com/business/finance/what-is-bridgetown-initiative-asking-paris-financial-summit-2023-06-20/Review PM Mottley's speech to COP27, outlining the need for the Bridgetown Initiatve: https://latinarepublic.com/2022/11/08/mia-mottley-prime-minister-of-barbados-speaks-at-the-opening-of-cop27/Explore the COP28 website: https://www.cop28.comRead this report on the difficult path ahead to a new loss-and-damage fund agreement at COP28: https://www.reuters.com/sustainability/sustainable-finance-reporting/impasse-broken-climate-fund-before-cop28-tough-road-ahead-2023-11-06
Trillions of dollars are needed to shift the world to a low-carbon future, but where will all that money come from? While momentum is growing in rich countries, developing countries are still struggling for finance. Without significant increases in the amount of money spent, the world is unlikely to meet its climate goals, and yet international negotiations are at a deadlock. Avinash Persaud has a plan: the Bridgetown Agenda. He's the special envoy on investment and financial services for Barbados and is working with his country's prime minister, Mia Mottley, to transform the global financial system. Together they are putting pressure on the World Bank and International Monetary Fund to turbocharge the roll-out of clean technologies in developing countries. This week on Zero, Akshat Rathi sits down with Avinash to discuss his plan, and why he thinks now is the time these aging financial institutions can finally be reformed. Read more: A deep dive on the Bridgetown Agenda Mia Mottley's full speech at COP27 Making polluters pay for loss and damage Cheaper currency risk hedging could unlock trillions Read a transcript of this episode Fill out Bloomberg Green's climate anxiety survey Zero is a production of Bloomberg Green. Our producer is Oscar Boyd and our senior producer is Christine Driscoll. Special thanks to Kate Mackenzie and Kira Bindrim. Email us at zeropod@bloomberg.net. For more coverage of climate change and solutions, visit https://www.bloomberg.com/green.See omnystudio.com/listener for privacy information.
Welcome to Cyrus Says!Become a member of Club Cyrus SaysThis week on Cyrus Says, Cyrus is once again joined by celebrity photographer and arch-nemesis Avinash Gowariker! The duo discusses lots of cricket, led by another round of cricketing banter. Avinash & Cyrus were also graced by a special appearance by Farah Khan on the show.Tune in for a hell of a laugh & some extremely (in)accurate predictions for the World Cup!Follow Avinash on Instagram at @avigowarikerSubscribe to the Cyrus Says YouTube Channel for video episodes!Listen to Cyrus Says across Audio PlatformsIVM Podcasts | Apple Podcasts | Spotify | Google Podcasts | Gaana | Amazon Music | Jio SaavnEmail your AMA questions to us at whatcyrussays@gmail.comDon't forget to follow Cyrus Says' official Instagram handle at @whatcyrussaysConnect with Cyrus on socials:Instagram | TwitterAnd don't forget to rate us!-x-x-xDisclaimer: The views, opinions, and statements expressed in the episodes of the shows hosted on the IVM Podcasts network are solely those of the individual participants, hosts, and guests, and do not necessarily reflect the official policy or position of IVM Podcasts or its management. IVM Podcasts does not endorse or assume responsibility for any content, claims, or representations made by the participants during the shows. This includes, but is not limited to, the accuracy, completeness, or reliability of any information provided. Any reliance you place on such information is strictly at your own risk. IVM Podcasts is not liable for any direct, indirect, consequential, or incidental damages arising out of or in connection with the use or dissemination of the content featured in the shows. Listener discretion is advised.See omnystudio.com/listener for privacy information.
The world's smallest countries, often tropical places, are the first to feel the effects of global climate change, but they lack the funds to fight it. Economist Avinash Persaud is working on a plan to change that: the Bridgetown Initiative, an ambitious proposal to change how rich countries finance poor countries during the climate crisis. He lays out what a green transformation for small nations could look like -- and how it could be profitable for everyone involved.
The world's smallest countries, often tropical places, are the first to feel the effects of global climate change, but they lack the funds to fight it. Economist Avinash Persaud is working on a plan to change that: the Bridgetown Initiative, an ambitious proposal to change how rich countries finance poor countries during the climate crisis. He lays out what a green transformation for small nations could look like -- and how it could be profitable for everyone involved.
The developing world is most affected by climate change but has contributed the least to the problem. Meanwhile, rich countries historically exacerbated the environmental crisis and grew wealthy as a result -- but aren't helping developing countries build climate resilience, which is now more crucial than ever to slowing climate change everywhere. Economist Avinash Persaud has an ambitious proposal to reimagine that dynamic: the Bridgetown Initiative, a groundbreaking vision of how rich countries can catalyze climate mitigation, contribute to loss and damages and help build a sustainable future for all.