Big Happy Big Podcast

Megan Clasen, Senior Vice President at GMMB and Senior Adviser to the Joe Biden For President Campaign joins us to discuss the implications of advertising on the Presidential Election, as well as some interesting tidbits some may not have known about the advertising process for elections. Please note, this podcast was filmed on January 6th, after the Democratic Senate Runoff in GA but prior to the overthrowing of the US Capitol Building (we can't believe we actually have to say that). Please note, this podcast does not reflect the views or political affiliations of Big Happy and it's employees and is simply for your listening pleasure.

Adam and Jon speak with GroundTruth CRO Rosie O'Meara. We talk about how GroundTruth has stayed a force in the location game, as well as some positive ways in which GroundTruth has used their location data to help the world. We round out the discussion with some startup talk as well.

Adam and Jon sit down with Kolin Kleveno, SVP Addressable Solutions at 360i. We discuss how to properly say Kolin's last name as well as a myriad of other topics ranging from the future of Addressable marketing, how COVID is shaping agency life, and how data and creative are becoming better friends than ever.

Jon and Adam sit down with Jason Brenner, from LiveRamp, for some lively banter on what the cookie-less, DID-less future will look like. Jason takes us through LiveRamp's offering and how the ecosystem will change. 

Jon and Adam sit down with Brian Chap, founder of Tech Recipes, to discuss starting your own company. Jon and Brian talk about how they came up with the idea for their companies and give helpful advice for other entrepreneurs to use if they are just starting out.

This episode explores how the COVID-19 Pandemic affected the marketing industry. Jon and Adam chat about some trends such as AR and XR and how these technologies will shape the future of advertising and marketing in this new reality. We also pontificate as to when the industry will bounce back and who will prosper.