Podcasts about liveramp

In this special edition of Retail Media Therapy, Viv and Colin unpack the biggest retail media deal of the year: Publicis Groupe's $2.2 billion acquisition of LiveRamp.Why would one of the world's largest agency groups buy one of the industry's most important data collaboration platforms? We explore what the deal means for retailers, brands, agencies and retail media networks, and whether this is really an AI play... or something much more fundamental.The conversation dives into LiveRamp's role as a neutral identity and clean-room provider, the strategic fit with Publicis assets such as Epsilon, Sapient and Marcel, and why identity resolution, data collaboration and measurement have become the industry's most valuable battlegrounds. Viv and Colin debate whether access to customer IDs is becoming more important than access to media inventory, and examine the growing importance of customer graphs in an AI-driven marketing landscape.They also discuss the challenges facing retail media networks and the potential risks to LiveRamp's neutrality now that it sits inside a major holding company. A must-listen for anyone trying to understand the future of retail media, identity and data-driven marketing.Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information.

In today's MadTech Daily, we cover ChatGPT Ads landing its first Conversion API partner in LiveRamp, Seven's parent company cutting jobs as TV earnings fall, and Amazon DSP integrating Adelaide attention targeting.

In the May 2026 edition of the PRmoment Podcast, host Ben Smith sits down with new business maestro Andrew Bloch (AAR, PCB Partners) to dissect a shifting UK communications landscape. The overarching theme of the month highlights a widening divide between agencies riding massive waves of momentum and those experiencing localized, procurement-driven hesitation.Before diving into the market data, Ben shares two critical industry diary dates for your radar:AI in PR Masterclass (July 2nd, 2026): Titled The Age of Algorithms, Predictive Analytics, and Risk, this event is a comprehensive guide to navigating future-facing tech. Secure your virtual or face-to-face London spot at PRmasterclasses.com.The Creative Moment Awards: The absolute final entry deadline is closing fast on Friday, 19th June 2026. Ensure your team's best creative work is in the running by submitting over at creativemomentawards.co.Key Themes1. The procurement squeeze and market polarizationAndrew Bloch defines the current climate as one of "cautious optimism" mixed with macro anxiety. Pipelines are active, but growth is unevenly distributed. Agencies with sharp specialisms—particularly in sports, consumer lifestyle, and social—are thriving, while others face gridlocked client sign-offs. Furthermore, clients are heavily relying on procurement to extract maximum commercial impact, shifting expectations entirely away from traditional "column inches."2. The independent "David vs. Goliath" surgeA massive takeaway from May's pitch cycle is the clear dominance of independent agencies over legacy network holding companies. Clients are progressively prioritizing agile storytelling and pure earned media capabilities over sheer corporate scale.3. M&A Strategy: earned media as strategic platform glueWhile private equity (PE) and trade buyers are exercising strict valuation discipline, high-quality independents remain hot targets. Private equity is increasingly viewing standout consumer PR agencies as anchor platforms to bolt on smaller social, data, and AI-enabled services.Major pitch wins & M&A DealsNotable Wins: Words and Pixels scooped the coveted UK/Ireland brief for tech giant Pinterest, beating out legacy networks. Newly launched Joe Public landed Sneak Energy, and The Romans expanded their sports footprint by securing Oakley's global and North American remit. Other wins included Grayling taking the Croatian National Tourist Board and Hope and Glory onboarding Ask Italian.M&A Highlights: Publicis made a massive $2.2 billion bet on tech infrastructure by acquiring data collaboration platform LiveRamp at a 30% premium. Meanwhile, Havas snapped up Paris-based corporate influence firm Format, and Mike Worldwide acquired workplace communications agency Hudson Lake.Quotes from Andrew BlochOn maintaining agency momentum:"In a market like this where budgets could disappear overnight, momentum is really the closest thing you can get to having security... You can't stand still in this market. Standing still is going backwards."On why private equity is hunting for PR firms:"What's really encouraging for the PR space is they're seeing earned media as actually the glue that ties together lots of different bits of the marketing mix."On the resurgence of pure storytelling:"A lot of agencies have almost forgotten the art of storytelling and the art of earned media... Let's not forget how important earned media is. That's where PR is."

This episode is a rebroadcast of Auren's appearance on the GTMnow podcast ---------------------------------------------------Auren Hoffman (Flex Capital) joins the GTMnow podcast to share some of the most contrarian takes in tech today, from why AI moats are gone, to why your next VC meeting will be with a bot, to why AI is secretly going to trigger a baby boom.In this episode:Why Auren runs 500+ AI agents to source deals, and what that means for founders raising capitalThe "agent-to-agent" meeting prediction: by end of 2026, first VC conversations will be fully automatedWhy every software moat has been "blown up" and what Salesforce, LinkedIn & DocuSign need to do to surviveThe OpenAI x The Hustle acquisition breakdown: why it's the smartest (and cheapest) distribution play in AIWhy missing a great deal is 10x more painful than making a bad one, Auren's honest VC mistake frameworkThe baby boom thesis: why AI, IVF, self-driving cars & cheaper energy could reverse the fertility declineWhy companies won't sign yearly SaaS contracts anymore, and what that means for every B2B founderAuren Hoffman is the founder of NQB8, Flex Capital, SafeGraph, and LiveRamp. He's an early backer of Replit, Perplexity, Rippling, Vercel, Coinbase, Chime, and AppLovin.Max's socials: https://x.com/hackitmaxhttps://www.linkedin.com/in/maxaltschuler/Auren's socials:https://x.com/aurenhttps://www.linkedin.com/in/auren/https://auren.substack.com/GTMnow: https://gtmnow.com

Tejas Manohar, co-founder and co-CEO of Hightouch, joins Ari Paparo and Eric Franchi to discuss composable CDPs, replacing LiveRamp, enterprise AI workflows, and why marketers still need SaaS in the age of vibe coding. They also cover Meta's new apps, OpenAI ads, AppLovin's social ambitions, X's ad business, and the rise of clipping in political campaigns. Takeaways: - Hightouch is emerging as a strong alternative to LiveRamp for identity onboarding and data activation. - Tejas Manohar explains why composable CDPs and enterprise AI workflows are gaining momentum. - The team discusses agentic AI, OpenAI ads, Meta's new apps, and the future of marketing automation. - X, AppLovin, and Meta are all evolving their platforms around AI, data, and advertising scale. - Political campaigns are increasingly using clipping and influencer distribution over traditional media. Chapters: 00:00 Intro & Marketecture Live Chicago announcement 01:28 IAB Tech Summit and industry association discussion 02:43 Introducing Hightouch co-founder Tejas Manohar 04:20 What Hightouch actually does 05:22 Composable CDPs explained 07:32 SaaS apocalypse vs enterprise software reality 11:08 Can Hightouch replace LiveRamp? 13:58 Hightouch's vision for agentic AI marketing 17:09 Why CDPs matter for AI workflows 20:48 Tejas Manohar's background and Segment experience 23:32 Running Hightouch as co-CEOs 24:37 AppLovin launches social app “Gist” 28:11 Meta launches Reddit-style Forums app 30:41 Meta's AI consulting and enterprise ambitions 34:42 X ad revenue, xAI, and social graph advantages 37:14 OpenAI ads and “conversational intent” 40:51 The rise of clipping in politics and media 44:28 FTC settlement over “active listening” claims 46:52 All Eyes On raises funding in the CTV space 48:57 Closing thoughts and outro Guests: Ari Paparo, Eric Franchi, Tejas Manohar Learn more about your ad choices. Visit megaphone.fm/adchoices

Two big retail earnings reports, two very different stories. Home Depot grew total sales 4.8% to $41.77 billion, but comparable sales barely moved (up 0.6%) and net income slipped to $3.29 billion from $3.43 billion a year ago, a sign of margin pressure. Target posted the louder top line, with net sales up 6.7% to about $25.15 billion and comps up 5.6%. The catch: net income fell 24% to $781 million, and the stock dropped nearly 5% after management guided comps down to roughly 1% for the rest of the year.On the tech side, Google and Blackstone are launching an AI cloud company with as much as $25 billion behind it, built on Google's own TPU chips to take on Nvidia and CoreWeave. France's Publicis Group bought the data platform LiveRamp for $2.2 billion in cash, a wager on "data co-creation" for AI agents.And 5 Investor minute stories from the world of venture capital, IPOs, and mergers and acquisitions. The Watson Weekly is sponsored by Avalara. For ecommerce brands, tax compliance gets more complicated with every new channel, state, product, and market. Avalara Agentic Tax and Compliance helps automate the work behind the scenes, so merchants can deliver a smoother customer experience — with accurate tax calculation at checkout, clearer visibility into tariffs and duties, and fewer surprises for customers when their order arrives.Avalara works with ecommerce platforms like Shopify, BigCommerce, WooCommerce, and more, helping teams manage compliance faster and scale with more confidence. To learn more about Avalara's ecommerce compliance solutions, and explore resources built for growing ecommerce brands go to avalara.watsonweekly.com for more details.

Leaked audio from Meta's All Hands: Zuck wants to train AI on employee behavior. DraftKings CEO goes scorched earth on Kalshi. Publicis bought LiveRamp. Chinese brands are quietly acquiring Everlane, Blue Bottle, and Salomon. Airbnb will have to embrace AI agents. The feed is fake. And someone put their CPA on Meta Ray-Bans.Thank you to our sponsors:​ AdQuick — ⁠adquick.com⁠​ ⁠Thrad.ai⁠ — ⁠thrad.ai⁠​ beehiiv — ⁠⁠beehiiv.com⁠​ The Farm — thefarmllp.com STAY CONNECTEDJames on Twitter & LinkedIn – /jamesborowDaniel on LinkedIn, Instagram, TikTok – /danieldrugerSubscribe & leave a ⭐⭐⭐⭐⭐ review on Spotify & Apple Podcasts.

This week, Joe and Robert start with Google's massive AI search shift and the uncomfortable reality for marketers, publishers and creators: the click may no longer be the point. Google has turned search into something closer to an answer engine, and Joe has officially come around to Robert's long-held view. Google may have created an even better business model than the one it already had, and the old one was pretty darn good. Instead of sending people out to websites, Google can now keep users inside its own experience, answer more complex questions, and eventually handle more of the buying, research and decision journey itself. So what does that mean for marketers? It means the old SEO bargain is breaking. Ranking is no longer enough. Getting the click is no longer guaranteed. And if Google becomes the destination instead of the doorway, brands need to think very differently about trust, authority, direct relationships and what it actually means to be found. The Feed Is Fake Next, the boys discuss the Vulture article on how social feeds are increasingly being manufactured through clipping, coordinated amplification and artificial momentum. The big takeaway: marketers can no longer assume that views, likes, comments or shares are clean signals of audience interest. If popularity can be engineered, then trust signals become more important than ever. Joe and Robert also wonder whether this is just a strange temporary window. Are we in a one-to-two-year messy middle where fake feeds, synthetic content and AI-generated attention overwhelm the system before the platforms fix it, users reject it, or the whole thing collapses into something else? Either way, the advice is clear: do not build your strategy on fake momentum. Build something people can actually trust. Marketing Winners and Losers Joe's winner: The AI Doc: Or How I Became an Apocaloptimist. Joe liked that the documentary did not simply take one side of the AI debate. It explored both the optimism and the fear around AI, giving space to the people who believe AI could unlock enormous progress and those who believe it could create enormous harm. Robert's winner: Publicis, which agreed to acquire LiveRamp for approximately $2.2 billion in cash. The move gives Publicis deeper data capabilities at a time when first-party data, identity, privacy-safe collaboration and AI-powered marketing are becoming central to competitive advantage. Rants and Raves Joe's rave: Rishad Tobaccowala on the future of work. Robert's rant: Palantir and the "SaaS is dead" narrative. Robert reacts to the idea that traditional software-as-a-service is being replaced by a more AI-driven model, sometimes described as "service as software." The boys unpack whether this is a real business model shift or just another big tech phrase looking for a market. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

How much did Publicis acquire LiveRamp for? What percentage of UK digital advertising businesses are using AI? What figure is Meta's ad revenue projected to hit in 2026?In this quiz edition of The MadTech Podcast, ExchangeWire's head of marketing is joined by John Still, head of content, and COO Lindsay Rowntree, with an all-time score of 3-0. The first story this week is Publicis Groupe acquiring data collaboration platform LiveRamp. The team discusses what this means for the industry and the agentic opportunities it presents for the agency holding group. The second explores the pace of AI adoption in digital advertising, and the regulations needed alongside its rapid acceleration. Finally, they examine Meta's ad revenue growth, which is projected to rise in 2026 before slowing in 2027, and the possible reasons behind those figures.*Lindsay was referring to Meta's Advantage+, not Automated+0:00 Introduction1:12 How much did Publicis acquire LiveRamp for?11:06 What percentage of UK digital advertising businesses are using AI?23:25 What figure is Meta's ad revenue projected to hit in 2026?

Auren Hoffman, founder of LiveRamp, joins Ari Paparo and Eric Franchi to discuss Publicis' acquisition of LiveRamp, the company's biggest missed opportunities, and why connectivity is becoming even more important in the AI era.  They also dive into Google I/O, AI-powered search, publisher challenges, product-led companies, and how AI is changing the way operators work.  Takeaways  LiveRamp's biggest strength is still its network and connectivity.  Auren believes better product execution could unlock much larger growth.  AI agents will increase the need for fast data movement across platforms.  Product-focused leadership continues to define successful ad tech companies.  Google's AI-first search experience is reshaping web traffic and publishing.  AI tools are rapidly changing how executives and teams operate.  Chapters  00:00 Publicis acquires LiveRamp  01:14 Auren's perspective on LiveRamp's evolution  02:17 The biggest product opportunities ahead  05:35 Middleware, clean rooms, and connectivity  07:20 Pricing and growth challenges  09:13 Why AI changes the value of data infrastructure  12:03 What Publicis could improve  15:37 Product leadership in ad tech  19:45 Trade Desk, UID2, and the competitive landscape  21:13 Google I/O and AI-powered search  26:27 Why AI is changing how operators work  29:28 The changing economics of publishing  34:21 Vox, podcasts, and creator-led media  36:32 Amazon affiliate cuts and publisher impact Guests: Ari Paparo, Eric Franchi, Auren Hoffman Learn more about your ad choices. Visit megaphone.fm/adchoices

Publicis dropped a bomb on Sunday. By Monday, LinkedIn was on fire. Christian, co-host of the In/organic Podcast pulled together two of the sharpest voices in commerce and media to break down what this deal actually means — beyond the press release.Joining In/Organic for this special episode: Ari Paparo, 20-year ad tech veteran, host of the Marketecture podcast, and author of Yield: How Google Bought, Built and Bullied Its Way to Advertising Dominance — and Peter (PVSB) Bond, co-host of the CPG Guys podcast (closing in on episode 600) and Head of Industry and Client Engagement at Flywheel, the commerce acceleration division of Omnicom.This is the one episode this week you can't skip.What we cover: Is this really an agentic AI story or is that just the packaging? Why LiveRamp's client count is already down from 940 to 800 — and what happens next. Why Omnicom, WPP, and every other holdco is immediately accelerating their own identity builds. The three distinct assets inside LiveRamp and which one actually matters. Why Amazon Marketing Cloud is the elephant in the clean room conversation. What independent agencies and lower middle market ad tech players should actually do in response. And who the M&A targets are for anyone not named Publicis.Timestamps0:00 — Breaking news: Publicis announces plan to acquire LiveRamp1:58 — Deal terms: $2.5B total EV, $2.16B net of cash, 2.8x revenue2:45 — Guest intros: Ari Paparo (Marketecture) and Peter Bond (CPG Guys / Flywheel)4:00 — The backstory: IPG acquired Acxiom in 2018 but deliberately excluded LiveRamp5:30 — Is this an agentic AI story? Ari's honest take7:30 — The agent execution problem: why data rails matter as much as intelligence8:43 — The MCP angle: data as enabler vs. data as action9:32 — Data supremacy and the holdco war — Peter's perspective11:00 — LiveRamp client attrition: 940 → 800 and Horizon already looking to exit11:35 — Auren Hoffman's forlorn X post and what's buried in it12:28 — What does WPP, Omnicom, and every other holdco do now?13:18 — Publicis's track record: Epsilon, Citrus Ad, Sapient — and whether Profiteur was worth it14:55 — Breaking down LiveRamp's three assets: Ramp ID, clean room (Habu), and onboarding16:30 — WPP acquired Infosum. Omnicom has Acxiom/Real ID. Who's missing what?17:38 — Amazon Marketing Cloud owns 75% of retail media ad dollars — what does that leave LiveRamp?19:33 — Benoit from Liquid Death: "Not having a clean room strategy in 2026 is malfeasance"20:35 — What this means for independent agencies and lower middle market ad tech players22:21 — LiveRamp as a natural monopoly — and why competitors now have a real window23:35 — The Flywheel parallel: neutrality ends the moment you're inside a holdco25:48 — M&A targets for the corps dev teams at PMG, Horizon, and the super-independents27:16 — The Trade Desk's UID2: worth billions as a standalone, invisible inside the DSP27:36 — The financial model of holdcos is fundamentally transforming — Peter's closing argument29:12 — Ari's final shout-out: Optimal as the leading independent clean room target

MadConnect CEO Bob Walczak joins Eric Franchi and Joe Zappa to break down why Publicis' acquisition of LiveRamp is one of the most important adtech deals in years and what it reveals about the future of the industry. They discuss why connectivity and interoperability have become so strategically valuable, why Publicis made such an aggressive move from a position of strength, and what this deal says about the growing pressure on holdcos to own more of the advertising stack. The conversation also explores whether this signals a broader acceleration of adtech M&A and what the other holdcos may do next.

Ohne Aktien-Zugang ist's schwer? Starte jetzt bei unserem Partner Scalable Capital. Mit eigenem KI-Chatbot, der dir alle Fragen rund ums Investieren beantwortet. Alle weiteren Infos gibt's hier: scalable.capital/oaws. Iran-Entspannung drückt Ölpreis kurz. NextEra kauft Dominion Energy. Publicis schnappt sich LiveRamp. Elliott steigt bei Bio-Rad ein. Regeneron scheitert mit Krebsmittel. Uber baut Delivery-Hero-Anteil auf 25% aus. Commerzbank lehnt UniCredit-Angebot ab. Hoka war der Laufschuh-Hype der letzten Jahre. Jetzt flacht das Wachstum ab, die Aktie der Holding Deckers (WKN: 894298) hat 25% verloren. Ist die Skepsis übertrieben oder holt die Konkurrenz von Brooks und New Balance Hoka ein? Glutamat-Hersteller, Autokühler-Bauer, Wafer-Monopolist: Die krassesten KI-Profiteure kennt kaum jemand. Ajinomoto (WKN: 853681), Modine (WKN: 869795), Soitec (WKN: A2DKAC), AT&S (WKN: 922230) und Sivers (WKN: A1W9Z9) bis zu 1.150% Plus in 2026. Diesen Podcast vom 19.05.2026, 3:00 Uhr stellt dir die Podstars GmbH (Noah Leidinger) zur Verfügung. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ce lundi 18 mai, François Sorel a reçu Hugo Borensztein, cofondateur et président d'Omi, Christophe Aulnette, senior advisor chez Seven2 et ancien président de Microsoft France et Asie du Sud, et Clément David, président de Theodo Cloud. Ils se sont penchés sur la défaite d'Elon Musk lors du procès contre OpenAI, le mécontentement d'OpenAI au sujet de l'intégration de ChatGPT sur l'iPhone, les dernières informations sur la refonte de Siri dans iOS 27, ainsi que le rachat de LiveRamp par Publicis pour 2,2 milliards de dollars, dans l'émission Tech & Co, la quotidienne, sur BFM Business. Retrouvez l'émission du lundi au jeudi et réécoutez la en podcast.

Au sommaire :Les ministres des Finances des pays du G7 se réunissent à Paris pour tenter de trouver des solutions face aux défis économiques mondiaux, notamment la hausse des taux d'intérêt et les tensions géopolitiques.Le budget des armées françaises va être augmenté de 36 milliards d'euros sur la période 2026-2030, ce qui profitera principalement aux grands groupes industriels de défense.Les syndicats de Samsung en Corée du Sud menacent de déclencher une grève de 18 jours, ce qui pourrait avoir de graves conséquences économiques pour le pays et perturber l'approvisionnement mondial en puces électroniques.La France cherche à renouer des liens économiques avec l'Algérie, un marché important où elle a perdu du terrain ces dernières années face à la concurrence d'autres pays.Le groupe Publicis se renforce dans l'intelligence artificielle en rachetant l'américain LiveRamp pour 1,9 milliard d'euros.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

In today's Digest, we cover Publicis' purchase of LiveRamp, Netflix debuting new ad markets, podcast inventory, and vertical video ads. We also discuss WBD betting on agentic advertising ahead of its Paramount merger and AI driving 129% growth for ‘meaningful' brands. 

From Tesco Media to Tomorrow's Stack: Building Retail Media That Actually Works (Part 2)With special guest Florian Clemens - ex-Director of Strategy, Proposition and Measurement at Tesco Media; built the global accounts team at Amazon Advertising.Hosted by Viv Craske & Colin Lewis. Brought to you by Grace & Co, the marketing and commerce consultancy.Part two of our special with Florian Clemens dives into the unsexy-but-critical machinery behind retail media: interfaces, platforms, ad policy, data sharing and measurement. We open with the tier-one question every retailer is asking - self-serve or managed service? - then move into how to design ad experiences without breaking the retail experience, why ad policy matters more than people think, and the big make-or-buy question facing every retail media network. Florian closes with a TLDR every retail media leader should pin to the wall: what is your theory of incrementality?If you missed Part 1 on supply and demand, queue it up first...About our guestFlorian Clemens has spent more than a decade at the heart of retail media. He built the global accounts team at Amazon Advertising and most recently led strategy, proposition and measurement at Tesco Media. Topics covered• Self-serve vs managed service for tier-one CPG advertisers• Designing retail interfaces with ad placements built in• Search placement density, relevance guardrails and AB testing• Ad policy and sensitive categories (the “red face test”)• Contextual ad rules: homepage vs in-category, browsing signals• Data sharing posture and the LiveRamp question• AI model training risks when sharing purchase data• Building a 5-10 year omnichannel retail media platform• Make-or-buy decisions and the limits of today's vendor stack• Next-best-action across media and retail (contested space)• Yield management and integrated promo/pricing planning• Conversational search and AI agents as new entry points• iROAS online vs in-store and brand-lift measurement• Theory of incrementality as the strategic north starEnjoyed the episode?• Follow Retail Media Therapy wherever you get your podcasts• Rate and review — it genuinely helps new listeners find us• Visit retailmediatherapy.com for more episodes and resources• Learn more about Grace & Co, the marketing and commerce consultancy behind the showHosts: Viv Craske and Colin Lewis · Guest: Florian Clemens · Producer: Grace & CoGrace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information.

Most organizations deploying AI today cannot answer a deceptively simple question. Which model is actually running in their environment?It is not a hypothetical concern. Model substitution, supply chain compromise, adversarial fine-tuning, and jurisdictional compliance gaps are all live risk vectors — and the industry has largely been relying on contractual guarantees from AI vendors rather than technical controls to address them.That gap is exactly what Project VAIL was built to close.In this episode I sat down with Manish Shah, Co-founder and CEO of Project VAIL (Verifiable Artificial Intelligence Layer). Manish is a repeat founder with 20+ years of company building experience, including as co-founder of LiveRamp, and he is now bringing that background to one of the most consequential unsolved problems in AI security, provably knowing and verifying which model is executing in your environment at runtime.VAIL's approach combines two core technologies. Behavioral fingerprinting creates a unique, verifiable identity for AI models based on how they actually behave during inference, without relying on access to model weights or architecture. ZkTorch, developed in collaboration with researchers at UIUC, brings zero-knowledge proofs to large generative AI models for the first time at practical scale, enabling cryptographic verification of model computations without exposing sensitive model internals.We covered a lot of ground in this conversation, including:Why behavioral fingerprinting is a fundamentally different and more resilient approach to model identification How model identity becomes a critical security primitive as agentic AI deployments expand Detecting prohibited and derivative models, including open-source models derived from Chinese-origin foundations like DeepSeek and Qwen Where frameworks like NIST AI RMF and the EU AI Act fall short on model verification requirements How verified model fingerprints fit into zero-trust architectures for AI systems and agentic workflows What standardization for verifiable AI needs to look like and which bodies should be driving itModel verification is not a niche research problem. It is becoming a foundational requirement for AI governance, compliance, and security in regulated industries and high-stakes deployments alike. This episode gives you both the technical grounding and the strategic context to understand why.

Major agencies are pulling back ad spend from The Trade Desk's OpenPath platform, citing concerns of hidden fees and lack of transparency. Meanwhile, TTD is shifting its payment model for identity providers, like LiveRamp and Experian. All said, The Trade Desk is facing a new set of rising tensions with agencies over transparency — and more importantly, programmatic control.

 Your Digital Twin Is Already Alive. You Don't Own It. Before you went to sleep last night, you built your digital twin. Every app tap, GPS ping, and scroll added another brick. The problem: you don't own it, can't correct it, and it will outlive you. Companies like Acxiom — now rebranded LiveRamp after the original name became too radioactive in privacy circles — hold up to 10,000 data points per person. Not through hacking. Through identity graphs that silently stitch your grocery loyalty card to your 2 a.m. weather searches without your knowledge or consent. Clearview AI scraped 30 billion photos from the open internet. Their CEO admitted it on camera without flinching. European regulators levied massive fines and demanded deletion. It didn't work — because when your face is ingested into a neural network, it stops being a file. It becomes math. Baked into the weights. You cannot unbake a cake and pull out a single egg. Microsoft's voice-cloning system needs three seconds of audio to replicate you saying anything, in any emotional register. Three seconds. A voicemail to a plumber. A clip from a Zoom call. The system maps the acoustic environment — so a clone recorded in a parking garage sounds like it's calling from a parking garage. Your brain's threat-response circuitry evolved over millions of years to recognize a loved one in distress. It has no defense against a synthetic replica of that signal. A 2018 study published in the Proceedings of the National Academy of Sciences — researchers from Stony Brook and Penn — detected clinical depression three months before a physician made the diagnosis. The input wasn't medical records. It was Facebook posts. The algorithm tracked a measurable rise in first-person pronouns: I, me, my. Psychological research shows that as depression develops, focus turns involuntarily inward long before the person consciously recognizes it. Sadness leaks into syntax. The algorithm reads the leak. Now place that capability in the hands of a corporate HR department or a life insurance underwriter. They don't need a diagnosis. They see the semantic pattern, the timestamp of your 3 a.m. scrolling, and they attach a derived attribute to your profile: high risk, severe depression. Your resume gets filtered out. You never know why. You have no one to appeal to. Under current U.S. federal law, you have almost no right to see, correct, or delete what data brokers hold. The inferences an algorithm draws about your mental health, financial risk, and behavioral trajectory are classified as the corporation's intellectual property. Not yours. Theirs. The conclusions a machine drew about your mind belong to the company that owns the server. Clicking "do not sell my personal information" stops one broker from selling your data tomorrow. It does nothing for the broker who bought your identity graph two years ago and has no legal obligation to honor your request. When you die, the twin doesn't. The face print stays in the neural network. The voice clone lives on a server farm indefinitely. A growing grief-tech industry is already selling your family an AI avatar of you — managed, monetized, and edited by a corporation that never knew you, presenting whatever version of you best serves their subscription model. The question worth sitting with: if your digital twin is legally someone else's property and it outlives you long enough to interact with your grandchildren — at what point does the algorithm decide how your own family remembers you?  This post is based on a recorded discussion exploring the architecture of persistent digital identity, data broker operations, and the legal framework governing algorithmic inference in the United States.robotcrimeblog.com

What happens when a single-product company decides to build a second—or a third—without unraveling the success of the first? The leap from one product to many rarely doubles the complexity; it multiplies it. Product leaders suddenly face sharper trade-offs: when to place bold bets, how to allocate finite resources, and how to distinguish between transformational expansion and slow erosion of a hard-won core. The challenge isn't just growth—it's protecting what already works while building what's next.Anneka Gupta, Chief Product Officer at Rubrik, brings hard-earned perspective from leading a portfolio spanning data protection, cyber recovery, and identity resilience, and from helping scale LiveRamp from an early-stage startup into a data connectivity leader. She shares the practical frameworks she uses to stack rank investments, the hidden cost of starving the core business in pursuit of innovation, and the lessons behind an acquisition that fell short of expectations yet unlocked unexpected opportunity. The result is a candid look at portfolio strategy in the real world—where focus, discipline, and clarity of intent matter more than ambition alone.Resources from this episode:Subscribe to The CPO Club newsletterConnect with Anneka:LinkedInRubrik

With AI poised to generate nearly infinite content, personalization, and experiences, is the single most important thing marketers should be focused on actually something that can't be automated at all?Agility requires not just adopting new technologies, but knowing when and how to double down on timeless human principles. It's about integrating the power of AI without losing the soul of the brand.Today, we're going to talk about the unexpected paradox of the AI revolution. As artificial intelligence becomes more capable of creating, personalizing, and automating customer interactions at scale, the most critical differentiator for a business isn't a better algorithm, but a stronger, more trusted brand. We'll explore why brand is becoming the essential human edge in an increasingly automated world, and how leaders can harness AI not to replace their brand, but to amplify it.To help me discuss this topic, I'd like to welcome, Jessica Shapiro, Chief Marketing Officer at LiveRamp. About Jessica Shapiro Jessica Shapiro is Chief Marketing Officer at LiveRamp (NYSE: RAMP), where she leads global marketing strategy and execution. With deep experience guiding companies through critical growth inflection points, she is known for building brands, shaping categories, and aligning marketing with business strategy.Over the past two decades, Jessica has held senior marketing leadership roles at Microsoft, Starbucks, and SAP—helping established brands navigate change, scale new offerings, and grow in competitive markets. Her expertise spans brand development, go-to-market strategy, communications, and demand generation. Jessica holds a BA from Brown University and an MBA from the University of Washington.,Yes,This will be completed shortly Jessica Shapiro on LinkedIn: https://www.linkedin.com/in/jessicamshapiro/ Resources LiveRamp: https://liveramp.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

With AI poised to generate nearly infinite content, personalization, and experiences, is the single most important thing marketers should be focused on actually something that can't be automated at all? Agility requires not just adopting new technologies, but knowing when and how to double down on timeless human principles. It's about integrating the power of AI without losing the soul of the brand. Today, we're going to talk about the unexpected paradox of the AI revolution. As artificial intelligence becomes more capable of creating, personalizing, and automating customer interactions at scale, the most critical differentiator for a business isn't a better algorithm, but a stronger, more trusted brand. We'll explore why brand is becoming the essential human edge in an increasingly automated world, and how leaders can harness AI not to replace their brand, but to amplify it. To help me discuss this topic, I'd like to welcome, Jessica Shapiro, Chief Marketing Officer at LiveRamp. About Jessica Shapiro Jessica Shapiro is Chief Marketing Officer at LiveRamp (NYSE: RAMP), where she leads global marketing strategy and execution. With deep experience guiding companies through critical growth inflection points, she is known for building brands, shaping categories, and aligning marketing with business strategy.Over the past two decades, Jessica has held senior marketing leadership roles at Microsoft, Starbucks, and SAP—helping established brands navigate change, scale new offerings, and grow in competitive markets. Her expertise spans brand development, go-to-market strategy, communications, and demand generation. Jessica holds a BA from Brown University and an MBA from the University of Washington.,Yes,This will be completed shortly Jessica Shapiro on LinkedIn: https://www.linkedin.com/in/jessicamshapiro/ Resources LiveRamp: https://liveramp.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

This episode is a rebroadcast of Auren's appearance on the We the Builders podcast. We The Builders: https://twitter.com/WeThe_BuildersHost Suffiyan Malik: https://twitter.com/suffiyanmalikkSubstack: https://wethebuilders.us---------------------------------------------------This week I sat down with Auren Hoffman founder, builder, prolific investor, and one of the most connected people in Silicon Valley.Today's episode features Auren Hoffman founder of LiveRamp ($RAMP), Flex Capital, Dialog, Safegraph and NQB8. This is one of the most interesting conversations I have had on the show so far and probably the best.He grew LiveRamp to a $300m exit, has invested in 180+ companies through Flex Capital, a seed stage fund, is chair of Safegraph ($370m data company backed by Sapphire Ventures, Peter Thiel, Ridge Ventures) and is host of World of DaaS, a podcast and community for data nerds.Auren is thinking of and validating new ideas on almost a weekly cadence. He continues to start new companies through NQB8 which includes a few successful spin outs. He also has a great blog post on it if you are interested in exploring different type of spinouts and how you should think about them as a startup.-------------------------------Looking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.You can find Auren Hoffman on X at @auren and We The Builders on X at WeThe_Builders. Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

Óscar López Cuesta nos ayuda hoy a hacer una breve retrospectiva sobre el concepto de “identidad” (o “addressability”) en el mercado publicitario digital: fórmulas para garantizar que el mensaje es relevante, desde el uso de cookies e identificadores alternativos hasta la modelización de señales disponibles en agregado, pasando por el fingerprinting, los IDs de dispositivo móvil y otras fórmulas para garantizar la trazabilidad de eventos o hitos de éxito como los CAPI. También llegaremos a tocar el tema de la nueva identidad digital europea (en una acepción totalmente distinta del término) de cara a la verificación de edad y la minimización en el recabado, e incluso saldrá a colación el consentimiento delegado al navegador bajo la nueva propuesta de la Comisión Europea para simplificar el solapamiento ePrivacy/RGPD (Digital Omnibus).Óscar López Cuesta (Digital Marketing Lead en BBVA) es experto en tecnologías de marketing (o MarTech), además de autor del primer y único libro en castellano sobre DMPs o Data Management Platforms. También es co-fundador de la Data Clean Room Alliance y profesor asociado en varias instituciones. Anteriormente ha estado a cargo del equipo de gestión de audiencias en Orange y ha pasado por Prisa, Mutua Madrileña, el Financial Times y Direct Seguros, siempre abordando una combinación de tareas de analítica digital, personalización, CRO, retargeting, Data Layer o MarTech.Referencias:* Óscar López Cuesta en LinkedIn* Data Clean Room Alliance* Conversion APIs (Meta)* Customer Match (Google)* Customer Data Platforms (CDP Institute)* Óscar López Cuesta: Data Management Platforms (MarketingDirecto.com)* Pascale Arguinarena (Utiq): cross-device addressability in digital advertising through telco-powered identifiers (Masters of Privacy, English)* Rafael Martínez (LiveRamp): la fiebre del Retail Media (Masters of Privacy)* Enrique Dans, “Las cookies y el cambio de Bruselas que podría salvar la experiencia web” (sobre el Digital Omnibus, LSSI y RGPD)* Las autoridades supervisoras detienen la actividad de Worldcoin (Tools For Humanity) en España y Kenia - y solicitan información en Argentina* Alba Carrasco: ¿Es una quimera la publicidad contextual? (Masters of Privacy)* “Analytics CEO makes a passionate case against marketing attribution” (Sergio Maldonado, Chief Marketing Technologist). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe

Welcome back to Intellicast! On today's episode, Brian is joined by market research's favorite lobbyist, the Senior Vice President of Advocacy for the Insights Association, Howard Fienberg. He makes his return to Intellicast to discuss the latest developments in privacy legislation and more. Kicking off the episode, Brian and Howard discuss the current state of privacy legislation in the United States. Howard gives an update on his efforts to help the industry navigate new state privacy legislation in 2025, on where we stand on new state privacy legislation that may be coming down the pipe.   The conversation changes its focus to a potential federal version of privacy legislation. Howard discusses the various efforts that have taken place in the past and why he believes the current efforts are distinct. He is cautiously optimistic that we could see a serious proposal introduced in 2026. Brian and Howard then discuss the LiveRamp lawsuit and its current and future impact on the market research industry. Howard mentions how this lawsuit has spotlighted how trial lawyers are twisting old surveillance laws, initially written for phone wiretaps, to sue companies over tracking cookies. Even if most cases aren't held up in court, they're expensive and distracting. In the final segment, Brian and Howard discuss the recent decision in the EU to uphold the Data Privacy Framework, the current agreement that allows U.S. companies to transfer data from the EU. This may have flown under the radar for many, but Howard talks about how important this court ruling is for every business in market research. Want to stay up to date on Howard's advocacy work for our industry? Log into you IA account and head to the Advocacy section: https://www.insightsassociation.org/Advocacy/Protecting-the-Profession You can connect with Howard on LinkedIn (https://www.linkedin.com/in/howardfienberg/), or by email at Howard.Fienberg@insightsassociation.com. Thanks for tuning in! Want to download your copy of The Sample Landscape: 2025 Edition? Get it here: https://content.emi-rs.com/sample-landscape-report-2025 Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textHealthcare sits on mountains of valuable data, but compliance bottlenecks prevent organizations from unlocking its potential.In this Executive Feature episode of Caretalk, Shubh Sinha, CEO and co-founder of Integral, explains how his company is changing that by treating data infrastructure and compliance as one unified system rather than separate processes.

Serial entrepreneur and investor Auren Hoffman joins Eric and Joe to discuss why he shouldn't have sold LiveRamp and how he'd push the company forward today, what he's excited about in adtech, how to spot great talent, and things most people he respects believe that he disagrees with. Tune in to find out whether EQ is overrated and why Auren might start another adtech company.

This episode is a rebroadcast of host Auren Hoffman's appearance on the CMO Confidential Podcast.Auren shares why he believes vendor management is the #1 skill for future executives—and why most companies should rent world-class capabilities rather than hire executives they can't fully utilize. From “scaffolding” young talent to his provocative views on procurement's negative value, Booz Allen, MBAs, and the transformation of private equity, this episode is packed with contrarian insights for CMOs, CEOs, and founders alike.

Rishabh Jain is the Co-founder and CEO of FERMÀT, the leading e-commerce experience platform. Before co-founding FERMÀT, he held leadership roles at LiveRamp, where he launched and scaled three new ventures, including a multimillion-dollar healthcare business. Rishabh also co-founded startups in solar energy and laboratory data sharing.  In this episode… Mid-market e-commerce brands are feeling the strain as tariffs raise costs and acquiring new customers becomes more expensive. With CACs climbing on major ad platforms and inventory risks increasing, many operators face tough trade-offs between growth and operational stability. How can they adapt strategies to maintain margins during economic uncertainty? According to e-commerce growth strategist Rishabh Jain, brands are adapting by investing in channels like email and SMS to maximize existing customers. He warns against relying too heavily on multi-touch attribution and instead recommends using multiple data sources, monitoring cash flow closely, and aligning on-site experiences with each audience segment. Rishabh also advises expanding into new audience cohorts, designing purposeful bundles, and gradually adding products to support long-term growth. Join William Harris in the latest episode of the Up Arrow Podcast as he chats with Rishabh Jain, Co-founder and CEO of FERMÀT, about practical strategies for scaling e-commerce brands in a volatile market. Rishabh explains how mid-market brands can survive market pressure, replace flawed measurement with practical insights, and adapt site experiences for various audiences.

Ari Paparo and Eric Franchi sit down with Scott Howe, CEO of LiveRamp, for an open conversation about how the ad tech world is changing. They talk about LiveRamp's shift from simply “data onboarding” to helping companies work together securely, how AI gets a real boost when you feed it the right kind of data, and what's actually happening now that cookies are fading away. Scott also shares real-world stories, from loyalty programs to connected TV, that show why smart collaboration might be the best way to stand out against the biggest players. Takeaways LiveRamp has moved from moving data around to helping partners actually use it together AI works best when powered by private, permissioned data instead of just public information Cookies are losing importance, and direct, authenticated connections are taking the lead Mid-sized players with unique data can compete more effectively with walled gardens The industry needs clear, open standards for sharing data to avoid repeating past mistakes Chapters 00:00 – Catching Up and News of the Week: Streaming deals, TTD updates, and AI chatter 02:34 – What LiveRamp Is Now: From onboarding to true collaboration 03:40 – AI's Data Diet: Why proprietary signals matter most 05:20 – Clean Rooms in Action: A snack brand, a retailer, and a social platform walk into a campaign 06:55 – Life After Cookies: Authenticated reach is already ahead 09:26 – Hedged Gardens: Where smaller but mighty players fit in 13:31 – The UCP Idea: Building shared rules for sharing data Learn more about your ad choices. Visit megaphone.fm/adchoices

Aujourd'hui on reçoit Arnaud Cabanis, Directeur général de la Monétisation TikTok France et Benelux.Arnaud est responsable de la supervision des relations avec les annonceurs et les agences sur ces deux territoires et de la croissance du marché en collaboration avec différents partenaires.Arnaud nous a parlé des débuts de Tiktok en France , des différents formats publicitaires et quelques cas concret de réussite sur TikTok en France.Il est revenu sur le cas La Redoute qui redéfinit son positionnement et instaure une stratégie TikTok first axée sur la synergie Organique x Paid ( avoir ici et là )On à parté aussi du partenariat avec LiveRamp pour la mesure des transformations social commerce.Bonne écoute !-------------------------------------------

A CMO Confidential Interview with Auren Hoffman, CEO of SafeGraph, formerly co-founder and CEO of LiveRamp. Auren discusses his belief that vendor management is the most critical skill for the future and why most companies should "rent" a high caliber pool of talent instead of hiring individual executives. Key topics include: thoughts on improving your vendor management skill (with outside law firms as an example); the concept of "scaffolding" developing talent; why he believes procurement is a "negative value" function; and why he would short consulting firm Booz Allen. Tune in to hear why he thinks private equity has shifted from making companies better into financial engineers and his belief that an MBA usually has a negative ROI.CMO Confidential: Auren Hoffman on Vendor Management, Talent Strategy, and the Broken MBAIn this week's episode of CMO Confidential, Mike Linton sits down with Auren Hoffman, CEO of SafeGraph and former co-founder/CEO of LiveRamp, to challenge conventional thinking on hiring, procurement, and leadership development.Auren shares why he believes vendor management is the #1 skill for future executives—and why most companies should rent world-class capabilities rather than hire executives they can't fully utilize. From “scaffolding” young talent to his provocative views on procurement's negative value, Booz Allen, MBAs, and the transformation of private equity, this episode is packed with contrarian insights for CMOs, CEOs, and founders alike.

In this episode of The Big Impression, we're joined by James Rothwell, managing director of brand marketing at Kinective Media. Rothwell walks us through what's changed since launch — from major brand partnerships and custom content integrations to a headline-making alliance with JetBlue. With over 110 million traveler profiles and 63 million MileagePlus members, Kinective is fast becoming one of the most compelling new players in commerce media. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're checking back in on one of the boldest moves in airline media, connected media by United Airlines as they've redefined what's possible in the world of Traveler Media Networks.Damian Fowler (00:22):Our guest is James Rothwell, managing director of brand marketing at Connective Media. James and his team are helping United leverage the power of 110 million traveler profiles, create new opportunities for brands across the entire customer journey.Ilyse Liffreing (00:38):We actually spoke with Connective on this podcast just last year and just a week after they launched. A lot has happened since then from major brand partnerships to rapid innovation in tech content and measurement, and today we're catching up on what's new. So let's get into it.Damian Fowler (00:57):So James, this time last year, United had just launched Connective Media. It was June, 2024 at CAN, and it was the first airline media network. Could you walk us through what's happened since then? How has the network grown? How has it attracted brand campaigns and how is it working?James Rothwell (01:20):Yeah, absolutely. And thank you Damian, for having me on. This is great to be here. We just celebrated our first birthday, which is a wonderful thing. We're engaging with so many different types of brands who are interested in reaching a premium traveler audience. We've seen some success in most of the key verticals that you would imagine, and then some surprising ones too. And obviously it's a slam dunk for a travel brand or a destination brand, but those non-endemic brands, the non-endemic advertisers who are trying to reach travelers, no matter where they are in their journey or even in between journeys, we're finding really interesting use cases, really interesting targeting options and ways for them to be able to reach them across all of our screens. And on,Damian Fowler (02:08):Let's get into it a little further. Can you give us some examples? And you mentioned non endemics as well, but maybe we could start with the endemics and then move on to the non endemics.James Rothwell (02:17):No, absolutely. I think travel as a category is a growth sector right now. I think ever since the pandemic, people have been looking to explore the world and get out of the, I mean, they were cooped up for quite a while there, and so travel's never been more popular. Like any industry, you've got to break through the noise and the options that you have out there. Right? World's a big place.(02:43):Luckily we fly to a lot of different places. We have over 330 different destinations. One really interesting case study that we've just completed was with the Cayman Islands tourist board, and they were looking to drive passengers travelers to the Cayman Islands, and they worked with us across all of our media, and we were able to do closed loop attribution based on the bookings that were then made to those destinations. So for us, measurement and measurability is incredibly strong in the travel sector and the travel space. We were able to see basically with Cayman Islands, that 9,000 bookings came from exposure to the ads that ran across email, across our club lounges and in our entertainment seat back screens on the planes. So we were able to drive awareness, intent, and then conversion, and we were able to track that and they saw a 13 times return on an ad spend against that campaign. We were incredibly happy with that. They were incredibly happy with that. We obviously made some travelers very happy to go enjoy the wonderful blues ocean around the Cayman Islands.Damian Fowler (03:58):Yeah, there's something nice when you see that on screen. You'reJames Rothwell (04:01):Like that, I'm going to go there. Yeah, that looks nice. That one sells itself. ItIlyse Liffreing (04:05):Does. So you mentioned non-endemic brands too. That's really interesting.James Rothwell (04:09):Yeah, I mean, we're all travelers, right? We all got on a plane to be here in Cannes. It doesn't define us, but certainly it helps to give context and potentially insights around who we are as individuals and what we like to spend our money on where we like to spend our time. And so that translates into a really interesting audience segment for different brands. So we've had a lot of luck and a lot of success with luxury brands who want to reach, especially front of plane individuals. B2B brands has been a real boon for us as well. Business decision makers, they're looking to find those individuals and we can find 'em on the planes in the clubs and through different digital channels as well. And so that's been a really interesting sector that we've been able to really capitalize on, and I think they've been able to see some significant growth on that. And we work with, for example, JIRA, which is an Atlassian product, and they did a full omnichannel activation with us and they saw some fantastic results there.Ilyse Liffreing (05:16):Very cool. Could you describe that a little bit more, how, I guess you worked almost in a custom way, it sounds like With JiraJames Rothwell (05:26):For that one was very custom. In fact, they had their own branding moment and wanted to use some of that branding and creativity and plug it into the inflight entertainment screen. So we created a custom channel for them with curated content behind it, which then obviously gave them a branding moment and an opportunity to drive their messaging with more engagement. So that was a very custom moment, but also an opportunity for us to do very targeted work to find the right audience members throughout the journey.Ilyse Liffreing (05:56):We spoke with Mike Petre on this podcast just about a year ago, A week after you guysJames Rothwell (06:02):Launched. That's right.Ilyse Liffreing (06:03):It seems that you're moving fast and obviously moving on to things like custom solutions and everything like that. What else is new in the past 12 monthsJames Rothwell (06:12):Where to start? We've been bringing on a significant amount of partners, not only on the technical side, but also on the content side. So most recently we did a deal with Spotify. We're very excited about that partnership. Again, from a content perspective and an engagement perspective, that gives us a whole new set of ways and deeper engagement from people while they're on the planes. It's also an opportunity for a loyalty aspect of that as well. And we'll talk a little bit about how Mileage Plus comes into our overall offering, but if you sign up for Spotify Premium, there's a Mileage Plus component to that. We are the first airline to offer audio books and video podcasts within our planes. There's a lot going on in the loyalty space. We are working with many partners to be effectively integrated into our loyalty program with that will also be a media component as well. So this marriage of loyalty and media together is been a real, it's been very successful in terms of not only helping to drive awareness of those campaigns and those opportunities for Mileage plus members to convert, but also to drive media value for those individual brands. So Vivid Seats is another recent partner of ours where we are able to give mileage plus members the opportunity to earn miles as they buy tickets to entertainment. But you can imagine a world where for those types of companies, we know where those individuals are going to(07:41):At those destinations. Those companies know how many seats are available at a particular location. Can we match that data and make really customized targeted advertising campaigns to say, okay, we see you're going to Vegas, here are some seats available when you get there. So that opportunity of matching data with our partners from a targeted perspective and then a loyalty perspective is really limitless in terms of what the opportunity is there.Damian Fowler (08:08):Let me just ask you, partnerships like this seem hugely valuable in this space. What else are you seeing?James Rothwell (08:15):One of the partnerships that we're super excited about is a very recent announcement with JetBlue. We will be working with JetBlue in a number of different ways. Again, loyalty will be a component of that where we are able to, a JetBlue customer can use United Miles to fly on JetBlue and vice versa. There will be a component that will extend to airport and gate availability down the road. There's a commerce play part as part of that where JetBlue will be powering commerce for us for ancillary products like hotels, cruises, cars, et cetera. And then where it's very exciting for the Connected Media group is that we will be effectively selling JetBlue audiences under the connected media roof that will sit alongside our United Media and United audiences. So the combination of that obviously is a scaled audience across different geographies where JetBlue is stronger in the northeast where we are not as strong. So very kind of complimentary in terms of the audience. And that obviously from an advertiser perspective is great because that's more scale. It's one less phone call to make in a world where there's 280 different media networks that kind of consolidation or rather that opportunity to create an airline audience at scale. We think there's massive opportunity there, and we're talking to a number of other airlines about that opportunity.Damian Fowler (09:36):And when you talk about at scale, you've got 63 million mileage plus members, so that's aJames Rothwell (09:42):Serious, yeah. And 174 passengers over the year. I think JetBlue is around 40, soDamian Fowler (09:49):74 million. Yeah.James Rothwell (09:50):Yeah, 174 million. And then you add 40 million of JetBlue you're getting up there in terms of hundreds of millions of audience members that we can now get in front of. That's a serious proposition.Ilyse Liffreing (10:00):Yeah, it's a great partnership really in a lot of ways. Almost a surprising one too, because you guys are competitors but are also helping each other out in ways. AndJames Rothwell (10:13):Again, it's a very complimentary partnership. I think they're strong in places where we don't have the same coverage. And so it works from that perspective. At the airline level, I think what's most interesting for me is we think we might be the first commerce media player to bring a, I wouldn't even call 'em competitor. I would call 'em a pier,(10:35):A pier into the garden. And this is not a walled garden. This is an anti-Wall garden straight. We've built this technology stack purpose built for the airline. We've built it so others don't have to. And we think by bringing more individuals and more airlines into this world, and it could extend to travel partners more broadly than just airlines, we think all boats will rise. I should probably say planes will fly, but we think there's value in, again, creating scale, creating efficiency for buyers, and ultimately sort of making the whole thing a little bit more streamlined.Damian Fowler (11:14):Yeah, yeah. We like that idea that especially when we look at advertisers and media buyers, the idea that everyone benefits from partnerships like this, so it's not like we're it locking you out. That idea of opening up, it's the value prop for media buys is huge.James Rothwell (11:35):Yeah, it's very new. So we're still figuring out all of the logistics. It'll start on the back seat screens and offsite, how we merge those and deduplicate those audiences through technology partners like LiveRamp is still being figured out, but we're very excited about the proposition and we'll start selling offsite later in the year. And then moving on to Seatback screens in 2026.Damian Fowler (12:01):Now, you did mention some metrics here, but we're just going to press you a little further on that. One of the virtues of Connected Media networks is that ability to tie back purchases to customers and some of the campaigns or partnerships you've mentioned. How is that working? What kind of visibility do you have?James Rothwell (12:20):So we work with a number of different measurement partners, Kantar di nata. We've just started working with Adelaide, which is an attention based measuring partner. And recent tests on that is looking pretty good. You can imagine we do have people literally strapped in by their seat belts and the screen is right in front of them. So the viewability is pretty strong, the attention is very strong too. So we're able to prove, obviously, that as an extension of television, whether you call that a CTV or digital out-of-home screen, it's a very compelling proposition for a brand, and it's an opportunity for them to tell stories on a pretty dynamic canvas. But yeah, we work with a number of different measurement partners. We continue to expand those partners because we believe that while we can choose ones that we think are good, that's not always going to be everyone's first choice. And so we want to be able to create flexibility and brands and agencies to bring their own partners to the table. And so over time, we'll integrate more and more of those partners so that again, measurability and measurement is enabled for all in the ways that they want.Ilyse Liffreing (13:29):Very cool. You were talking about how connective is offering omnichannel measurement. Are there any surprises that came out of that analysis so far?James Rothwell (13:41):Yeah, I think some of the insights that I've been most intrigued by have been around what I call the traveler mindset, this idea that individuals may act a little differently when they're in the middle of their journey. And a couple of reasons for that hypothesis. I think if you think about maybe you are a business traveler, your company's paying for your flight, your hotel, probably a little bit of your food if not all, while you're gone. I think people think they've got a little extra change in their pocket. Maybe they'll feel a little bit more open to advertising, open to brands being part of that journey and maybe even convinced that they should go out and actually spend some money on that brand. Obviously there's always the opportunity for those people who've got their sunglasses and making that a purchase in the airport, but I think it goes beyond that. What was really intriguing though for me was we did some analysis around business travelers and noticed that business travelers are actually more likely to respond to advertising than leisure travelers, which for me was a little counterintuitive because I thought business travelers might tune that out given how frequent they are. They're more likely to be frequent flyers, right?(14:54):But I think they may be a little bit more attuned to the environment they're in as opposed to maybe a leisure traveler or AER traveler who's going with their family and they're having to look after the kids. They're a little distracted, or maybe they're zoning out because they can't wait to get to the beach or back home, but the business traveler is a little bit more tuned in. And so I think that's why we've seen so much success with B2B brands because of that insight and that response.Ilyse Liffreing (15:24):And to me, it does sound like there's B2B brands are having kind of a moments, and I think this is across all categories, but it sounds like you're seeing that too, that B2B brands are even driven to the plane beer.James Rothwell (15:40):Yeah, I think in general, B2B marketing as digital has matured, B2B marketing looks a lot like B2C marketing. There's not a huge amount of difference. And brands, there are business brands that really invest a significant amount of money in that brand. And you don't have to look too far from across the sports world to see how many brands are investing in high profile sporting events and wanting to reach influencers and business decision makers. I think we have a great audience for that. So I think we are another choice for brands to be able to engage with them.Damian Fowler (16:14):Quick question here. On that note, do you have any brand partnerships with sports teamsJames Rothwell (16:18):At the United level? We do. We work with a number of different teams across the nation, obviously usually associated a lot more aligned with our hubs where we have a lot more exposure. And so yeah, lots of different professional sports teams. And then obviously when it comes to things like NCAA tournaments, we do a lot of fun marketing around that. If your team unexpectedly goes all the way, you're going to have to hop on a plane, well, we can figure we help you out with that, or you can cancel your flight and don't worry about it. We will take care of you if your team crashes out.Damian Fowler (16:55):Moving on here, to zoom out a little bit and look at the landscape, the big picture, as it were from, should we say 30,000 feet? Let's do it. Terrible. I love it. You wouldn't believe how many plane analogy Canal. Get the pun every, I'm sure you can every day. Lemme ask you for your favorite plane analogy at the end ofJames Rothwell (17:10):Something,Damian Fowler (17:11):But you've likened connectives personalization to Netflix's style recommendation engine, but with rich signals as more brands enter the traveler media space, and we don't necessarily have to name them, what do you see as United's distinct advantage?James Rothwell (17:28):I'm going to highlight another partnership here because I think it will illuminate the audience on where this is going. So we announced our partnership with starlink recently, and we are scaling starlink out across the fleet. That will take some time because we have to take those planes out of rotation, install the hardware, but we did a recent test and got hardcore gamers and hardcore streamers, and we were doing shopping and testing it, and they were literally trying to break it and they couldn't break it. And it was absolutely flawless super fast. That is a game changer because now you can do everything on the ground at 30,000 feet. And there's been a lot of questions about, does that mean we're going to have to take Zoom calls on the planes? And the good news is no, I think you can listen, but I don't think you can talk. So that's kind of the rule there. But yeah, we had people FaceTiming with their moms on that flight, but the reason I bring that up is because that is going to effectively create a whole world of hyper-personalization that just wasn't possible before. The technology that again exists at zero feet will be at 30,000 feet. And so you think about what that means from an advertising perspective, every screen becomes addressable. We can do programmatic delivery against thoseSpeaker 4 (18:53):ScreensJames Rothwell (18:54):And we can create shoppable moments, brand integrations. It unlocks a huge amount of content opportunities as well. Now you can stream live sports, you can stream anything you want on the ground in the air. So that's where I think we already have an advantage in that we have an amazing audience, an omnichannel offering and hours of attention. We're going to supercharge that attention with incredible content and amazing brand integration opportunities and advertising opportunities.Damian Fowler (19:25):We have these rapid fire hot seat questions. You're not strapped in or anything, sorry. Terrible. Another airline analogy. This is one we like to ask. What is it that you are obsessed with figuring out right now about the marketplace you're in?James Rothwell (19:40):I'm obsessed with, I think just continuing to find out more about the audience that we get to engage with every day. I have the pleasure of not only being head of marketing for Connected Media, but I also mileage Plus. And so I'm curious every day about how I can understand more about our loyal customers, how we can enrich their experiences with us and enrich their lives more broadly. Because again, it doesn't stop with the journey from others. How do we engage with them in authentic and compelling ways in a very noisy media marketplace, but also try and get them to continue to think about Mileage Plus and the airline on a more regular basis, not just when they have to travel.Ilyse Liffreing (20:29):Yeah. What would you say is missing from the market and needs to be solved?James Rothwell (20:37):What's missing from the market? I don't think it's missing. It just needs to continue to evolve, and that's measurement. I think no one's cracked the code. It feels like every time we get close, the move a little bit, and as more and more first party data driven networks crop up, it becomes more and more relevant for us to solve the attribution game. And I think even when I understood retail media networks to be the answer to all of that because of closed loop attribution, my understanding is that is still not figured out. That's not still solved. And if retailers who operate at that lower end of the funnel and point of sale haven't figured it out, then that's challenging for the industry because we've got a long way to go still.Damian Fowler (21:21):You mentioned you had a favorite. Do you have any favorite airline? Do you have any favorite airline analogies or even jokes?James Rothwell (21:29):I try to avoid the jokes because that's a tricky one. No, I think a lot of what I talked about today, we were excited to announce it. We're still building, so I would say we're still building the plane while we're flying it.Damian Fowler (21:42):That's a good one. Yeah.Ilyse Liffreing (21:42):Yeah, we use that one all the time.Damian Fowler (21:46):In the business, it works very well.Ilyse Liffreing (21:48):Bad worlds, I would say.Damian Fowler (21:54):And that's it for this edition of The Big Impression.Ilyse Liffreing (21:56):This show is produced by Molten Hart. Our theme is by Love and caliber, and our associate producer is Sydney Cairns.James Rothwell (22:03):And remember, we did some analysis around business travelers and noticed that business travelers are actually more likely to respond to advertising than leisure travelers.Damian Fowler (22:15):I'm Damian. And I'm Ilyse. And we'll see you next time.

127 founders (net worth: ~$1M–$100M+) opened up their personal books. Want to see how your finances stack up? https://www.joinhampton.com/wealth-reportAuren Hoffman reveals the unglamorous truth about angel investing—why he still does it, what he's learned, and why it's not for everyone.Here's what we talk about:Auren Hoffman made $60M—and then became an angel investor.He shares why angel investing isn't as sexy as it sounds.The truth about money: yes, it did make him happier.How he tracks spending (only big and small stuff—never the middle).Why he never sets goals and doesn't chase happiness.His step-by-step guide to being unhappy (for real).How trash-talking saved LiveRamp from a PR meltdown.The right way to invest after a big exit (hint: take it slow).Why most people shouldn't even think about investing before hitting $3M.Sam and Auren go deep on process vs. planning—and what really drives success.Cool Links:Hampton https://www.joinhampton.com/Lower Street https://www.lowerstreet.co/Auren's Twitter https://x.com/aurenChapters:(00:00) Auren Hoffman's Big Exit(00:17) The Reality of Angel Investing(00:53) Introducing Moneywise(01:02) The Hampton Community(02:23) Auren's Early Entrepreneurial Journey(03:39) First Million in the Twenties(06:47) LiveRamp and the $60 Million Exit(07:52) Handling Wealth and Lifestyle Changes(12:00) Navigating Business Challenges(13:56) Entrepreneurial Mindset and Resilience(15:33) The Importance of Community for Founders(17:17) Navigating Uncertainty in Business(17:40) Insights from Successful Founders(18:26) Auren's Journey Post-Big Exit(19:44) Balancing Work and Personal Fulfillment(21:05) The Philosophy of Happiness and Success(28:52) Advice on Angel InvestingThis podcast is a ridiculous concept: high-net-worth people reveal their personal finances. Inspired by real conversations happening in the Hampton community.Your Host: Sam ParrFounder of Hampton, a private community for CEOs.Sold his last company, The Hustle, for tens of millions.

On this special edition podcast, we examine practical ways to track commerce media ROI—covering KPI selection, attribution, and cross channel measurement. EMARKETER Principal Analyst, Sky Canaves talks with Maev's Michael Campi, PepsiCo's Mike Glaser, and LiveRamp's Christine Grammier in this panel from the May 9th EMARKETER virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2025 EMARKETER

Strong leadership shapes the future of finance, and Lauren Dillard, CFO of LiveRamp, knows exactly what it takes. In this conversation with Jack McCullough, she shares how her diverse career—from investor relations to marketing—has influenced her approach to financial strategy and team building. Lauren discusses how LiveRamp drives data connectivity and why a CFO's role goes beyond the numbers. She also reveals the key to fostering accountability, adapting to change, and making bold career moves. Don't miss this inside look at leadership, innovation, and the evolving world of finance. To book a demo with Planful, click here.

As a serial tech entrepreneur, VC investor, and expert in data-driven businesses, Auren Hoffman has been a player in Silicon Valley for nearly 30 years. Auren reflects on the pivotal decisions behind selling LiveRamp, the evolution of data companies, and how AI is reshaping industries. From the lessons learned in entrepreneurship to predictions about the future of technology, this episode is packed with insights for business leaders, tech enthusiasts, and anyone fascinated by the intersection of innovation and strategy. - For a deeper dive into these insights and more, be sure to listen to the full episode of the Onward podcast. Have questions or feedback about this episode? Drop us a note at Onward@Fundrise.com.  Onward is hosted by Ben Miller, co-founder and CEO of Fundrise. Podcast production by The Podcast Consultant. Music by Seaplane Armada.  About Fundrise  With over 2 million users, Fundrise is America's largest direct-to-investor alternative asset investment platform. Since 2012, our mission has been to build a better financial system by empowering the individual. We make it easier and more efficient than ever for anyone to invest in institutional-quality private alternative assets — all at the touch of a button.  Please see fundrise.com/oc for more information on all of the Fundrise-sponsored investment funds and products, including each fund's offering document(s).  Want to see the specific assets that make up and power Fundrise portfolios? Check out our active and past projects at www.fundrise.com/assets.

I always laugh about how so many women do wait to be tapped on the shoulder by a leader in the company to move into a different role - this did happen to Tania who began her career in her 20's in marketing.  Tania now is a successful author, former corporate enterprise seller, and now runs Mindful Quadrant. We had a great conversation covering a lot of ground.  Tania is working on a new version of her great planner currently sold as "Work It - a Modern Day Sales Planner" and wrote a book called, "Work It, Girl - a Modern Day Career Guide for Women in Sales"  Having worked at LiveRamp, Salesforce, Yext, Segment, and other sales organizations, Tania has been through a lot and learned a lot fo share with others newer to a sales career.  Follow Tania: https://www.linkedin.com/in/taniadoub/ More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/  (all episodes accessible here) 

On today's podcast episode, we discuss why Omnicom and IPG are merging, and who will be most impacted as a result. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-omnicom-ipg-deal-what-means-advertising-universe   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

On today's podcast episode, our analyst Bill Fisher asks Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Forecasting Director Oscar Orozco about the most interesting eMarketer international forecasts of the past year, as well as what we can expect for 2025.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-around-world-international-forecasts-of-past-2024-present-now-future-2025   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

On today's podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-why-some-records-unbreakable-which-hotel-behaviors-least-acceptable   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.

On today's podcast episode, we discuss the main challenges around extracting more value from first-party data, what happens when you create standardization, and the importance of measurement as we head into 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Max Willens, and Vice President of Product at LiveRamp Matthew Karasick.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-future-proofing-marketing-through-secret-weapon-of-standardization   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-2024-retail-awards   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

On today's podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-very-specific-highly-unlikely-predictions-2025-part-2   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

On today's podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-very-specific-highly-unlikely-predictions-2025-part-1   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

On today's podcast episode, we discuss if AI development is slowing down or speeding up, when it's all said and done what happens to TikTok, if live sports are under threat from highlights, the potential impact of impending tariffs, which sports kids play the most, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasts Oscar Orozco, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-why-ai-might-hitting-wall-impact-of-impending-tariffs-more   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

On today's podcast episode, we discuss where and when we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne and Senior Editor Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:      © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

On today's podcast episode, we discuss how folks viewed big ticket items over the Thanksgiving holiday shopping period, how in-store foot traffic shook out, and the impact of buy now, pay later (BNPL). Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-what-this-year-thanksgiving-holiday-shopping-period-told-us   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

Anneka Gupta is the Chief Product Officer at Rubrik, a leading B2B cybersecurity company. She previously spent 11 years at LiveRamp, where she was the President and Head of Product and Platforms leading product development and go-to-market operations and strategy. Anneka also sits on the board of directors for Tinuiti and teaches product management at Stanford University. In our conversation, we discuss:• Navigating “founder mode” dynamics in organizations• Navigating difficult personalities and aligning teams• The PM skill of summarization• Giving and receiving hard feedback effectively• The value of a positive mindset• Tips for breaking into product management• Much more—Brought to you by:• The Enterprise Ready Conference — For B2B leaders building enterprise SaaS• Command AI — AI-powered user assistance for modern products and impatient users• Eppo — Run reliable, impactful experiments—Find the transcript at: https://www.lennysnewsletter.com/p/becoming-more-strategic-anneka-gupta—Where to find Anneka Gupta:• X: https://x.com/annekagupta• LinkedIn: https://www.linkedin.com/in/annekagupta—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Anneka Gupta(01:43) Key mindsets for success(05:30) Managing energy for optimal performance(09:05) Founder mode(18:26) Becoming more strategic(27:54) The importance of decision-making(37:18) Navigating difficult personalities(41:38) Techniques for giving and receiving feedback(51:01) Transitioning into product management(54:56) Advice for aspiring product managers(59:39) Leveraging AI tools in product management(01:01:27) The power of a positive mindset(01:04:30) Lightning round—Referenced:• Founder Mode: https://paulgraham.com/foundermode.html• Building a long and meaningful career | Nikhyl Singhal (Meta, Google): https://www.lennysnewsletter.com/p/building-a-long-and-meaningful-career• The Skip community: https://www.linkedin.com/company/skip-community/• Rubrik: https://www.rubrik.com/• 5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker): https://www.lennysnewsletter.com/p/the-ultimate-guide-to-strategy-roger-martin• Playing to Win: How Strategy Really Works: https://www.amazon.com/Playing-Win-Strategy-Really-Works/dp/142218739X• Thinking like a gardener not a builder, organizing teams like slime mold, the adjacent possible, and other unconventional product advice | Alex Komoroske: https://www.lennysnewsletter.com/p/unconventional-product-advice-alex-komoroske• Acquired podcast interviews Zuckerberg in San Francisco: https://transistor.fm/acquired-live/• Hema Mohan on LinkedIn: https://www.linkedin.com/in/hemamohan/• Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity: https://www.amazon.com/Radical-Candor-Kick-Ass-Without-Humanity/dp/1250103509• Radical Candor: From theory to practice with author Kim Scott: https://www.lennysnewsletter.com/p/radical-candor-from-theory-to-practice• LiveRamp: https://liveramp.com/• Product Management class at Stanford: https://www.gsb.stanford.edu/experience/learning/experiential-learning/action-learning-program/product-management• Figma: https://www.figma.com/• Dovetail: https://try.dovetail.com/• The Remarkable Advantage of Abundant Thinking: https://review.firstround.com/the-remarkable-advantage-of-abundant-thinking/• The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers: https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205• Brandon Sanderson's books: https://www.amazon.com/stores/Brandon-Sanderson/author/B001IGFHW6• Fallout on Prime Video: https://www.amazon.com/dp/B0CN4HV16N• Thunderbolt 4 ( 3-meter cable): https://www.apple.com/shop/product/MW5H3AM/A/thunderbolt-4-usb%E2%80%91c-pro-cable-3-m• Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov• The complete Foundation series: https://www.amazon.com/Complete-Asimovs-Foundation-Foundations-Prelude/dp/B01EFDEMS8—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe