Podcasts about liveramp

On this special edition podcast, we examine practical ways to track commerce media ROI—covering KPI selection, attribution, and cross channel measurement. EMARKETER Principal Analyst, Sky Canaves talks with Maev's Michael Campi, PepsiCo's Mike Glaser, and LiveRamp's Christine Grammier in this panel from the May 9th EMARKETER virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2025 EMARKETER

Strong leadership shapes the future of finance, and Lauren Dillard, CFO of LiveRamp, knows exactly what it takes. In this conversation with Jack McCullough, she shares how her diverse career—from investor relations to marketing—has influenced her approach to financial strategy and team building. Lauren discusses how LiveRamp drives data connectivity and why a CFO's role goes beyond the numbers. She also reveals the key to fostering accountability, adapting to change, and making bold career moves. Don't miss this inside look at leadership, innovation, and the evolving world of finance. To book a demo with Planful, click here.

Jason Brenner is the RVP of Healthcare & Lifesciences at LiveRamp and has been working in the advertising and ad tech industries for over 20 years. He is leading efforts on building data connectivity solutions for the healthcare and life sciences industries. Prior to LiveRamp, Jason has held leadership positions at Placed, Verve, PayPal, Time Inc., The New York Times, and Condé Nast. In this episode… Companies in industries like healthcare and life sciences are leveraging data collaboration to collect valuable insights to drive innovation and improve customer experiences. However, for many organizations, balancing data collaboration with privacy, security, and regulatory compliance obligations remains a significant challenge. With consumer trust at stake, and the risks of improper data handling, how can companies balance innovation with responsible data use? Data collaboration in healthcare presents both opportunities and challenges. Companies need to adopt privacy-by-design principles and engage legal and privacy teams early in the process. By implementing techniques such as data tokenization and de-identification, businesses can extract valuable insights while minimizing privacy and security risks. That's why companies like LiveRamp are making this process easier with a platform that transforms personally identifiable information into non-reversible tokens, allowing organizations to use data responsibly while minimizing privacy and security risks. In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels speak with Jason Brenner, RVP of Healthcare and Life Sciences at LiveRamp, about the critical role of privacy and security in data collaboration. Jason shares insights on how organizations are navigating a complex and fragmented regulatory landscape, the importance of adopting privacy-by-design principles, and engaging legal and privacy teams early in the process. He also shares how businesses can minimize data retention risks, the role of de-identification and tokenization in protecting sensitive information, and the importance of building customer trust through responsible data practices.

This episode we are joined by Hugh Stevens, UK MD of data collaboration platform LiveRamp. We discussed how retail media has developed over the years and how he has seen Liveramp create relationships with major UK retailers such as Boots and Ocado, what are the first steps a business should take when launching its own retail media network? And where he sees the biggest growth opportunities in the space over the next few years.

This is Retail Media Therapy, from Grace&Co.Viv and Colin are your personal therapists in the world of retail media, solving all your retail media problems. In this episode they dive into the biggest stories, most surprising events and the biggest opportunities that arrives in 2024.Instacart, Google, Co-op, Walmart Connect, TikTok, Tesco, Dunnhumby & Group M, Perplexity, Boots Media Group, Liveramp, Criteo, Omnicom, Interpublic... and no 2024 wrap up would be complete without lots of talk of AI.For much more check out retailmediatherapy.com and remember to 'follow' for your latest Retail Media Therapy podcast, where you can lie on the couch and we can solve all your retail media problems! Hosted on Acast. See acast.com/privacy for more information.

As a serial tech entrepreneur, VC investor, and expert in data-driven businesses, Auren Hoffman has been a player in Silicon Valley for nearly 30 years. Auren reflects on the pivotal decisions behind selling LiveRamp, the evolution of data companies, and how AI is reshaping industries. From the lessons learned in entrepreneurship to predictions about the future of technology, this episode is packed with insights for business leaders, tech enthusiasts, and anyone fascinated by the intersection of innovation and strategy. - For a deeper dive into these insights and more, be sure to listen to the full episode of the Onward podcast. Have questions or feedback about this episode? Drop us a note at Onward@Fundrise.com.  Onward is hosted by Ben Miller, co-founder and CEO of Fundrise. Podcast production by The Podcast Consultant. Music by Seaplane Armada.  About Fundrise  With over 2 million users, Fundrise is America's largest direct-to-investor alternative asset investment platform. Since 2012, our mission has been to build a better financial system by empowering the individual. We make it easier and more efficient than ever for anyone to invest in institutional-quality private alternative assets — all at the touch of a button.  Please see fundrise.com/oc for more information on all of the Fundrise-sponsored investment funds and products, including each fund's offering document(s).  Want to see the specific assets that make up and power Fundrise portfolios? Check out our active and past projects at www.fundrise.com/assets.

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. Please find future episodes on your podcast player, searching for Product Mastery Now or at https://productmasterynow.com/mastery/. Blog Talk Radio is ending in Jan, 2025. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Kimberly Bloomston's journey from individual contributor to Chief Product Officer at LiveRamp demonstrates the key transitions and skills needed at each level of product management leadership. Her path highlights how responsibilities evolve from hands-on product development to strategic business leadership, emphasizing the importance of continuous learning, vulnerability, and strong relationship-building skills. Key Topics: Career progression stages in product management, from IC to CPOTransition from tactical to strategic responsibilities at each levelEvolution of stakeholder management and leadership requirementsImportance of vulnerability and continuous learning in product leadershipRole of business acumen in product management successCritical skills needed at different career stagesValue of cross-functional understanding and relationshipsImpact of organizational structure on product leadershipBalance between product expertise and business leadershipStrategies for successful career transitions in product management

I always laugh about how so many women do wait to be tapped on the shoulder by a leader in the company to move into a different role - this did happen to Tania who began her career in her 20's in marketing.  Tania now is a successful author, former corporate enterprise seller, and now runs Mindful Quadrant. We had a great conversation covering a lot of ground.  Tania is working on a new version of her great planner currently sold as "Work It - a Modern Day Sales Planner" and wrote a book called, "Work It, Girl - a Modern Day Career Guide for Women in Sales"  Having worked at LiveRamp, Salesforce, Yext, Segment, and other sales organizations, Tania has been through a lot and learned a lot fo share with others newer to a sales career.  Follow Tania: https://www.linkedin.com/in/taniadoub/ More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/  (all episodes accessible here) 

On today's podcast episode, we discuss why Omnicom and IPG are merging, and who will be most impacted as a result. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-omnicom-ipg-deal-what-means-advertising-universe   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

On today's podcast episode, our analyst Bill Fisher asks Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Forecasting Director Oscar Orozco about the most interesting eMarketer international forecasts of the past year, as well as what we can expect for 2025.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-around-world-international-forecasts-of-past-2024-present-now-future-2025   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

On today's podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-why-some-records-unbreakable-which-hotel-behaviors-least-acceptable   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.

On today's podcast episode, we discuss the main challenges around extracting more value from first-party data, what happens when you create standardization, and the importance of measurement as we head into 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Max Willens, and Vice President of Product at LiveRamp Matthew Karasick.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-future-proofing-marketing-through-secret-weapon-of-standardization   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-2024-retail-awards   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

On today's podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-very-specific-highly-unlikely-predictions-2025-part-2   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

On today's podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-very-specific-highly-unlikely-predictions-2025-part-1   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

On today's podcast episode, we discuss if AI development is slowing down or speeding up, when it's all said and done what happens to TikTok, if live sports are under threat from highlights, the potential impact of impending tariffs, which sports kids play the most, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasts Oscar Orozco, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-why-ai-might-hitting-wall-impact-of-impending-tariffs-more   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

On today's podcast episode, we discuss where and when we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne and Senior Editor Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:      © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

On today's podcast episode, we discuss how folks viewed big ticket items over the Thanksgiving holiday shopping period, how in-store foot traffic shook out, and the impact of buy now, pay later (BNPL). Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-what-this-year-thanksgiving-holiday-shopping-period-told-us   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

In today's episode of The Banking & Payments Show podcast, we talk about the most (and least) impactful ways that the new Trump administration might impact the banking sector, and the unintended consequences on mortgage rates and the mortgage industry if tariffs raise the cost of consumer goods and construction materials. Join the discussion with host and Head of Business Development, Rob Rubin, economics correspondent at Politico, Victoria Guido, and our Principal Analyst, Tiffani Montez.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-banking-payments-show-how-trump-administration-might-impact-banking-industry   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

On today's podcast episode, we discuss why US workers' adoption of AI might be slowing, how generative AI has helped companies and workers the most, how businesses can best quantify AI productivity gains, and how we expect the technology to help workers do their jobs better in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Vice President of Media, Content, and Strategy Henry Powderly and Vice President of Generative AI Dan Van Dyke.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-what-genai-work-taught-us-this-year-what-expect-2025   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

What happens when marketing stops being just about transactions and becomes a true driver of brand loyalty and business growth? In this episode, Lindsay Pedersen dives into the world of marketing with Jessica Shapiro, CMO at LiveRamp, to uncover how businesses can create meaningful connections with customers while delivering measurable value. You'll hear them discuss: The human side of marketing where understanding people—both customers and team members—and drives Jessica's success as a marketing leader. The similarities and differences between marketing to businesses and consumers, from sales cycles to customer relationships. Learn how LiveRamp enables companies to securely share data to drive better ad targeting, improve ROI, and create relevant customer experiences without compromising privacy. Finding the right leadership fit and why a CEO's belief in the power of brand is essential for successful marketing leadership. Balancing the fine line between delighting customers with relevant ads and avoiding a "creepy" overreach in personalization. Collaboration is the ****critical role of marketing in supporting sales teams and building a unified approach to customer engagement. Resources: Jessica Shapiro on LiveRamp | LinkedIn  Lindsay Pedersen - Contact me to tell me who you'd like to hear as a guest! | Connect with me on LinkedIn

On today's podcast episode, we discuss which group of folks ChatGPT will affect the most next year, a social media ban for young people in Australia, how the “snippet generation” are influencing our world, what to make of this new group of “subscription pausers,” movie theatre etiquette around throwing popcorn, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analysts Ross Benes and Evelyn Mitchell-Wolf, and Vice President of Content Paul Verna. Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-how-chatgpt-will-change-our-2025-future-impact-of-snippet-generation-more   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

On today's podcast episode, we discuss what might happen to just a select few traditional media companies, what AI rules might look like, and how a Trump presidency will affect the US ad market. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Vice President of Content Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-trump-administration-will-affect-media-advertising-technology   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

On today's podcast episode, we discuss which retailers have the most to gain from New Year's resolution making, attitudes towards them, and how they can capitalize on them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Senior Director of Briefings Jeremy Goldman.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

On today's podcast episode, we discuss whether Bluesky can sustain this user growth momentum, how much of a threat it is to X (Twitter), and if in fact it is Threads that is actually about to snatch the microblogging crown. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.     Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-what-hell-bluesky-how-much-of-threat-x-threads   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

On today's podcast episode, why X is continuing to lose users, if they can turn their ad revenue fortunes around, and what the social media platform might morph into next year. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-x-stem-user-declines-what-company-might-turn-2025   © 2024 EMARKETER This podcast is made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. We hope you enjoy and you can learn more at LiveRamp.com to learn more.  

On today's Daily, Dot discusses: Meta have been fined €800m by the European Commission; Amazon are ending Freevee on Prime; Boots team with Liveramp and Criteo.

Vidya Dinamani and Heather Samarin sit down with Kimberly Bloomston, Chief Product Officer at LiveRamp. Kimberly shares her journey from retail operations to leading product strategy at top companies, now driving innovation in data collaboration at LiveRamp. She discusses her "Customer-first" approach to product leadership, emphasizing empathy, listening, and creating solutions that delight users. 

Dennis is general manager of insurance at Intuit Credit Karma, where he oversees the company's fast-growing business unit that encompasses auto, life, home and renters insurance for Credit Karma's more than 120 million U.S. members. Dennis joined Credit Karma through the acquisition of Zendrive, which will enable Credit Karma to accelerate Karma Drive, the company's usage-based insurance product. At Zendrive, Dennis served as CEO where he oversaw the team and company strategy in pursuit of making roads safer through the power of data and analytics. Dennis is a seasoned technology professional, having held leadership roles at LiveRamp, Bertram Capital and Google X. Dennis holds an MBA from Stanford Business School and a bachelor's degree from Virginia Tech.  Highlights from the Show Dennis joined Intuit Credit Karma through their acquisition of ZenDrive, where he was CEO With credit being such a huge part of Auto insurance, it makes sense for a business like Credit Karma to be focused on the space, and help consumers manage their auto insurance rates and coverage as their credit score changes Credit Karma is not exclusively set on Auto insurance, but thinks instead of areas where consumer education and support in navigating something complex can yield better outcomes for them, so there are other possibilities for the business in insurance down the road One key thing to manage will be the issue of Privacy, which has been especially fraught in telematics and IoT-based coverage; Credit Karma thinks transparency and clarity are critical to be sure consumers always know where they stand when it comes to their data  This episode is brought to you by The Future of Insurance thought leadership series, available globally from Amazon in print, Kindle and Audible audiobook. Follow the podcast at future-of-insurance.com/podcast for more details and other episodes. Music courtesy of Hyperbeat Music, available to stream or download on Spotify, Apple Music, and Amazon Music and more.

In this episode, host Kurt Donnell welcomes Lucy Rogers, Senior Director of ATS Channel Partner and Publisher Development at LiveRamp, for an insightful conversation. Together, they explore how publishers and marketers are adapting to a cookieless world, delve into the benefits of LiveRamp's Authenticated Traffic Solution, and discuss the evolving role of AI in shaping the future of the industry. Lucy's LinkedIn: https://www.linkedin.com/in/lucy-rogers-4823036/ Podcast Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/freestar⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about Freestar Email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@freestar.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://freestar.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ A #PublisherFirst Production

Anneka Gupta is the Chief Product Officer at Rubrik, a leading B2B cybersecurity company. She previously spent 11 years at LiveRamp, where she was the President and Head of Product and Platforms leading product development and go-to-market operations and strategy. Anneka also sits on the board of directors for Tinuiti and teaches product management at Stanford University. In our conversation, we discuss:• Navigating “founder mode” dynamics in organizations• Navigating difficult personalities and aligning teams• The PM skill of summarization• Giving and receiving hard feedback effectively• The value of a positive mindset• Tips for breaking into product management• Much more—Brought to you by:• The Enterprise Ready Conference — For B2B leaders building enterprise SaaS• Command AI — AI-powered user assistance for modern products and impatient users• Eppo — Run reliable, impactful experiments—Find the transcript at: https://www.lennysnewsletter.com/p/becoming-more-strategic-anneka-gupta—Where to find Anneka Gupta:• X: https://x.com/annekagupta• LinkedIn: https://www.linkedin.com/in/annekagupta—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Anneka Gupta(01:43) Key mindsets for success(05:30) Managing energy for optimal performance(09:05) Founder mode(18:26) Becoming more strategic(27:54) The importance of decision-making(37:18) Navigating difficult personalities(41:38) Techniques for giving and receiving feedback(51:01) Transitioning into product management(54:56) Advice for aspiring product managers(59:39) Leveraging AI tools in product management(01:01:27) The power of a positive mindset(01:04:30) Lightning round—Referenced:• Founder Mode: https://paulgraham.com/foundermode.html• Building a long and meaningful career | Nikhyl Singhal (Meta, Google): https://www.lennysnewsletter.com/p/building-a-long-and-meaningful-career• The Skip community: https://www.linkedin.com/company/skip-community/• Rubrik: https://www.rubrik.com/• 5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker): https://www.lennysnewsletter.com/p/the-ultimate-guide-to-strategy-roger-martin• Playing to Win: How Strategy Really Works: https://www.amazon.com/Playing-Win-Strategy-Really-Works/dp/142218739X• Thinking like a gardener not a builder, organizing teams like slime mold, the adjacent possible, and other unconventional product advice | Alex Komoroske: https://www.lennysnewsletter.com/p/unconventional-product-advice-alex-komoroske• Acquired podcast interviews Zuckerberg in San Francisco: https://transistor.fm/acquired-live/• Hema Mohan on LinkedIn: https://www.linkedin.com/in/hemamohan/• Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity: https://www.amazon.com/Radical-Candor-Kick-Ass-Without-Humanity/dp/1250103509• Radical Candor: From theory to practice with author Kim Scott: https://www.lennysnewsletter.com/p/radical-candor-from-theory-to-practice• LiveRamp: https://liveramp.com/• Product Management class at Stanford: https://www.gsb.stanford.edu/experience/learning/experiential-learning/action-learning-program/product-management• Figma: https://www.figma.com/• Dovetail: https://try.dovetail.com/• The Remarkable Advantage of Abundant Thinking: https://review.firstround.com/the-remarkable-advantage-of-abundant-thinking/• The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers: https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205• Brandon Sanderson's books: https://www.amazon.com/stores/Brandon-Sanderson/author/B001IGFHW6• Fallout on Prime Video: https://www.amazon.com/dp/B0CN4HV16N• Thunderbolt 4 ( 3-meter cable): https://www.apple.com/shop/product/MW5H3AM/A/thunderbolt-4-usb%E2%80%91c-pro-cable-3-m• Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov• The complete Foundation series: https://www.amazon.com/Complete-Asimovs-Foundation-Foundations-Prelude/dp/B01EFDEMS8—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Anneka Gupta is the Chief Product Officer at Rubrik, a cloud management and data security company with a US$6B market cap. Before Rubrik, Anneka spent 11 years leading various teams at LiveRamp, including product, go-to-market, and operations. In today's episode, we discuss: How LiveRamp went from $30M to $200M ARR in 3 years Anneka's jack-of-all-trades career Why specialist hires can backfire When leaders should get in the weeds One area every PM can improve in Rubrik's approach to building product Much more – Referenced: Acxiom: https://www.acxiom.com/ Acxiom's acquisition of LiveRamp: https://tinyurl.com/2shm83de Amazon: https://www.amazon.com/ Auren Hoffman: https://www.linkedin.com/in/auren/ Dentsu: https://www.dentsu.com/ Dentsu's acquisition of Merkle: https://tinyurl.com/yvxe6fws James Arra: https://www.linkedin.com/in/james-arra-a43a06/ LiveRamp: https://liveramp.com/ Merkle: https://www.merkle.com/ Rubrik: https://www.rubrik.com/ Slack: https://www.slack.com/ Travis May: https://www.linkedin.com/in/stmay/ – Where to find Anneka Gupta: LinkedIn: https://www.linkedin.com/in/annekagupta/ Twitter/X: https://x.com/annekagupta – Where to find Brett Berson: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson – Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast – Timestamps: (00:00) Introduction (02:11) Inside LiveRamp's unique growth journey (12:18) Anneka's first PM role (14:20) Leading LiveRamp's marketing function (16:17) Why the best product doesn't win (21:06) Crafting products for different personas (24:53) Transitioning Acxiom's customers to LiveRamp (33:54) Why Acxiom chose to buy not build (36:40) Anneka's leap to GM and product leader (38:22) How 17 diverse roles shaped Anneka's CPO approach (40:54) The hidden career growth hack (43:15) Where domain experience is overrated (50:33) Mastering the art of altitude shifting (53:54) PMs should undergo the same training as sales reps (59:37) Strategies for selling to new personas (62:40) Lessons from Anneka's mistake at LiveRamp (67:56) Who had an outsized impact on Anneka

Sagar Batchu was born in Sacramento, but moved to Bangalore after a decade. He has always been interested in how things work, and majored in Physic at his University. Towards the end of his studies, he crammed in a ton of CS classes and fell in love with the craft. He's worked on firmware, enterprise software, and eventually went to LiveRamp, building new experiences for them. Outside of tech, he loves pickleball, enjoys growing coffee and loves readying about historical events.In his past, Sagar and his team took on API initiative to invest in internal API experience. Through this project, he spent a lot of time thinking about how to make this happen. He immediately saw the need across the industry, with the absence of time and money to fill the need. He decided to take it on and start a company.This is the creation story of Speakeasy.SponsorsSpeakeasyLinkshttps://www.speakeasy.com/https://www.linkedin.com/in/sagar-batchu-981b3738/Support this podcast at — https://redcircle.com/code-story/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

How do you raise nine figures in financing in twelve hours as the first Twitter-fueled bank run is happening around you and you feel the pressure of hundreds and thousands of employees depending on your ability to finish the deal so their paychecks clear?Join Vanessa Wu, GC at Rippling, as she relives the moment her company overcame the disastrous collapse of Silicon Valley Bank and pulled through some lightning-fast deals to protect the income of the clients whose paychecks depend on them. Her department's hard work turned a catastrophe into a boon to their company's reputation, both with product users and investors.Listen as Vanessa offers a masterclass in getting financing and deals over the finish line in record time, with tips on moving through the diligence process, keeping fees low, and why it's essential for lawyers to close as quickly as possible.Read detailed summary: https://www.spotdraft.com/podcast/episode-52Topics: Introduction: 0:00Becoming a top dealmaker at LiveRamp: 1:33Moving quickly to close deals: 7:06Offering operational solutions to small and medium businesses at Rippling: 10:08Surviving the collapse of Silicon Valley Bank: 23:14Collaborating with finance as a legal team: 36:21Tips for a fast and low-fee financing deal-making process: 40:54Favorite parts of day-to-day work: 41:54Book recommendations: 44:22What you wish you'd known as a young lawyer: 45:28Connect with us: Vanessa Wu: https://www.linkedin.com/in/vanessa-wu-7363359/ Tyler Finn: https://www.linkedin.com/in/tylerhfinn SpotDraft: https://www.linkedin.com/company/spotdraft SpotDraft is a leading contract lifecycle management platform that solves your end-to-end contract management issues. Visit https://www.spotdraft.com to learn more.

The CPG Guys are joined in this episode by Evan Hovorka, VP of Product & Innovation at Albertsons Media Collective & Lori Johnshoy, Head of Global Retail, Media Network & CPG Industry Strategy at LiveRamp, the data collaboration platform for the world's most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust. This episode is sponsored by LiveRamp.Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/ Follow Albertsons Media Collective online at: https://albertsonsmediacollective.com/amc/default.aspx Follow Lori Johnshoy on LinkedIn at: https://www.linkedin.com/in/lori-o-neal-johnshoy-4560621/ Follow LiveRamp online at: https://liveramp.com/Evan & Lori answer these questions:Why don't you each give us a high-level overview of your history in the industry and your history working togetherI just spent a week in Florida with a multitude of different retailers, and the thirst for growth in the marketplace has never been more pronounced…not just advertising or ad revenue growth but sales growth.  Are you feeling this on the media side, and is it shifting how you think about what you do?Even though Google has continued to postpone cookie degradation for what feels like the 100th time personalization and identity remain top of mind for this whole ecosystem right?  What do you see as next for that?How are LiveRamp and Albertson's working together here?  How does 1+1 = more than 2?Of course retail media networks are now working harder to monetize their data as well as their inventory - Evan, can you talk about how Albertson's is amplifying that?How does that dovetail with what LiveRamp sees-  rise of self-service, programmatic; how to control "cannibalization"....What are the ways data collaboration unlocks new insights and improves media performance?  What are some of the opportunities and challenges you've seen?What's the future-state of this type of data sharing?  Do you think this is sufficient to offset any signal loss from cookies or any other data privacy initiatives?  Where does CTV fit in short and long term?  CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in the band Katseye debut: https://www.youtube.com/watch?v=bYg6aMDQ_TA   Kavita's podcast: Spotify  AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Co-hosts Eric Franchi and Joe Zappa dig into the evergreen question of what sets the great CEOs apart in the adtech world. Whether they're a CEO/founder or a hired gun, a great CEO has to balance: Product expertiseA GTM strategyCompany culture and valuesTalent acquisitionWe rattle off a few “shiny” CEOs that come to mind and analyze what made them so successful. If you're curious who made the list, this episode is for you! By the way, click here to read Auren Hoffman's blog post on the LiveRamp acquisition.

In this podcast episode, Michel Tricot, CEO and Co-founder of Airbyte, discusses the nuances of startup culture, including the importance of company values, the difference between startup and corporate cultures, and strategies for hiring people who align with those values. Tricot shares insights on Airbyte's approach to data movement, the company's growth, and how they maintain and evolve their company culture as they scale. The conversation also covers the critical aspect of dealing with risk and uncertainty in a startup environment, the significance of being a 'CEO of your project,' and the role of feedback and company values in guiding behavior and decision-making. Highlights 01:22 Diving into Startup Culture: Definitions and Distinctions 02:14 Evolving Company Values at Airbyte 03:43 The Hiring Process: Aligning with Company Values 07:08 Embracing Failure and Learning from It 08:41 Maintaining Culture and Values in a Growing Startup 11:45 Revisiting and Reinforcing Company Values Regularly 20:48 Advice for Startups on Establishing Company Values Michel Tricot is the co-founder and CEO of Airbyte, the leading open-source data integration platform that allows replicating data from any APIs, databases & files to data warehouses, data lakes, and any other destinations. Currently, the Airbyte user community is more than 18,000 members and Airbyte has been deployed more than 140,000 times. Airbyte has more than 350 data connectors available for its data integration platform. That is more than any other competitor or platform and accomplished in the company's 3 years history. The company raised over $180M from Accel, Altimeter, Benchmark, Coatue, and Y Combinator. Prior to starting Airbyte, Michel was a founding member & Director of Engineering at rideOS, and Head of Integrations and Director of Engineering at LiveRamp. With Airbyte, Michel aims to solve one of engineers' biggest problems with data: break down all data silos and make data accessible and available to everyone, everywhere. https://www.linkedin.com/in/micheltricot/ https://www.linkedin.com/company/airbytehq ---- Thank you so much for checking out this episode of The Tech Trek. We would appreciate it if you would take a minute to rate and review us on your favorite podcast player.Want to learn more about us? Head over at https://www.elevano.comHave questions or want to cover specific topics with our future guests?Please message me at https://www.linkedin.com/in/amirbormand (Amir Bormand)

In this episode, the CPG Guys spoke with Parbinder Dhariwal, VP/CM of CVS Media Exchange, the Retail Media arm of CVS Health. This conversation transpired at RampUp, the data collaboration conference hosted by LiveRamp.Follow Parbinder Dhariwal on LinkedIn at: https://www.linkedin.com/in/parbinderdhariwal/Follow CVS Media Exchange on LinkedIn at: https://www.linkedin.com/company/cvsmediaexchange/Follow CVS Media Exchange online at: https://www.cvsmediaexchange.com/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In today's rapidly evolving digital landscape, healthcare data is becoming increasingly vital. However, navigating the complexities of HIPAA compliance and data privacy in healthcare poses a significant challenge for medical and technology professionals. In this context, Shubh Sinha, CEO of Integral, is leading the charge in transforming how sensitive data is handled, ensuring both privacy and business value.What pressing question does this conversation aim to address? How can healthcare organizations leverage data effectively while ensuring compliance and privacy? Dr. Kevin Stevenson, the host of I Don't Care with Kevin Stevenson, engages Sinha in an insightful conversation on the intricacies of handling data privacy in healthcare.Main Points of Conversation:The growing importance of healthcare data and the challenges of data fragmentation.Integral's unique approach to streamlining compliance and connecting sensitive healthcare datasets.The future of healthcare data management and the proactive solutions Integral is developing.Shubh Sinha, originally from Nashville, Tennessee, is the CEO and co-founder of Integral. With a background in computer engineering from Purdue and experience at LiveRamp, Sinha has a deep understanding of data management and privacy. At Integral, he focuses on providing solutions that balance the need for data utility and privacy in the healthcare sector.

The CPG Guys are joined in this episode by Kayla Winstead, VP of Retail Media at Hy-Vee, the Iowa-based grocery retailer with over 280 large-format grocery stores in 8 states. Hy-Vee's Retail Media Platform in known as Red Media.Follow Kayla Winstead on LinkedIn at: https://www.linkedin.com/in/kaylabasart/ Follow Hy-Vee on LinkedIn at: https://www.linkedin.com/company/hy-vee/ Follow Hy-Vee Red Media online at: https://www.hredmedia.com/Kayla answers these questions:Let's start with a look at your professional career and what experiences you think have been pivotal in helping you lead the retail media program at Hy-Vee?What, from your perspective, makes retail media such a powerful marketing channel for brands and what do you see Hy-Vee bringing to the mix in terms of assets that makes your company well-suited to deliver value to brand advertisers and to your shoppers?You launched a platform 3 years ago in partnership with Quotient. Last year, you decided to sunset that relationship and relaunched as RedMedia. What was the thinking behind this decision?Ok, let's start digging into the ad products that you are offering starting with onsite. What are the core offerings and what type of bidding system is available for sponsored search?What other offerings do you have for offsite or in-store discovery?While many of your capabilities are within Hy-Vee's tech stack, you still require partnerships. What partnerships have you established to support on-site, offsite & in-store products (LiveRamp, Trade Desk, CTV, Samsung Ads) and what integrations have you made to enable brands to leverage existing 3rd party platforms to execute campaigns on Hy-Vee? (Citrus)For brands to invest in RMNs, they need to ensure that the performance measurement meets their standards. What is Hy-vee offering brands to support measurement in-house or via third-party  Are you offering clean room access to anonymized, aggregate data & what are your thoughts on the movement to standardize how RMNs define and measure performance under the guidance of the IAB?Looking into 2024 and even 2025, what should our audience expect to see from Hy-Vee that will make RedMedia an even more compelling platform for brand equity investment?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Every week on Pipeline Visionaries, we sit down with amazing marketing leaders to uncover the pipeline strategies that have been fundamental to their success. In each episode, we ask these guests which three areas of investment are most important to their marketing strategies. Tune into this special series to hear the budget items our CMO guests can't live without!Find parts one, two, three, four, five, six, seven, eight and nineEpisode Timestamps: *(01:37): Grant Johnson, CMO at Billtrust*(04:22): Jessica Gilmartin, CMO at Calendly*(06:11): Megan McDonagh, CMO at Amperity*(07:17): Shafqat Islam, CMO at Optimizely*(08:42:) Efrat Ravid, CMO at Quantum Metric*(10:59): Orlando Baeza, CMO & CRO at Flock Freight*(13:32): Jenny Victor, CMO at Epicor*(16:18): Jessica Shapiro, CMO at LiveRamp*(19:09): Jacqueline Woods, CMO at Teradata*(21:24): Brad Rinklin, CMO at Infoblox*(24:33): Celia Fleischaker, CMO at isolved  Sponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInLearn more about Caspian Studios

The CPG Guys welcome Daniella Harkins from LiveRamp to discuss the clean room revolution in identity - for both company-company and internal data connectivity.  We specifically focus on LiveRamp's recent acquisition of clean room specialist Habu and what that means for the future of identity-driven marketing.  LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.This episode is sponsored by LiveRamp.   Follow  Kevin Dunn on LinkedIn at :https://www.linkedin.com/in/dharkins/Follow LiveRamp on LinkedIn at: https://www.linkedin.com/company/liveramp/Follow LiveRamp online at: https://liveramp.com/Our conversation covered the following topics:1) Talk a little bit about your personal journey to data identity leader - what's your background before LiveRamp? 2) Clean room technology lets you more easily collaborate with another data partner wherever your data lives, right?3) Why does a cookieless world make this capability even more important than it was before?4) Moving data (even temporarily) sounds like hard work – how hard or easy is this to actually do, and how will it be easier after the Habu integration?5) So, what are some of the big ideas this type of data connection enables…this has got to make big multi-braded programs way easier, right?6) What are some of the intra-company examples of use cases?7) How can clean rooms help with understanding an integrated purchase journey, that often involves either cross-screen measurement or stitching together insights from a variety of walled gardens?8) What do you think the next 12-24 months really look like as cookies begin to crumble – what will winning brands and retailers be doing better than the rest?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Vihan Sharma is the Chief Revenue Officer of Liveramp. We delve into the high-stakes deal with Carrefour that cemented his reputation in ad tech & retail, establishing him as a daring leader while drawing on his product roots. We also talk about his unique cultural agility, "humble" leadership style, and the meeting that changed his approach to product leadership and sales. 10:15 Major deal at Carrefour 16:51 Navigating challenges, Liveramp secures Carrefour partnership. 18:42 Convincing internal team to build industry-first capability. 23:47 Developed clean room product, established retail media. 33:44 Warren helped Noel see the urgency. Executives convinced of the project's importance. 35:16 Scaling challenges in developing customer-centric capability. 41:57 Carrefour deal led to US market expansion. 51:19 Navigating cultural nuances in multinational organizations crucial. 55:58 Balancing career and family through joint decisions. 01:01:51 Important CFO challenges status quo, aids decision-making.  

The CPG Guys welcome Kevin Dunn from LiveRamp to discuss the changing world f identity in personalized marketing, including LiveRamp's recent acquisition of clean room provider Habu. LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.This episode is sponsored by LiveRamp.   Follow  Kevin Dunn on LinkedIn at :https://www.linkedin.com/in/kevdunn07/Follow LiveRamp on LinkedIn at: https://www.linkedin.com/company/liveramp/Follow LiveRamp online at: https://liveramp.com/We asked Kevin the following questions:1) Talk a little bit about your personal journey to data identity guru - what's your background before LiveRamp? 2) OK, so let's get right to the data identity issue of the day - cookie degredation - what does it mean for retail media networks - it seems like it's a net positive for them right...how does this type of identity compare to cookies?3) Within the context of that, how does RampID help?  Are you trying to be the only identity solution on the internet, or is this more a story about helping someone's existing identity solution bolt more easily into the broader data landscape?4) When we were talking before this podcast you described the difference between identity and connectivity- what did you mean by that and what are the implications for marketers?5) Given how important identity is to the connectivity and effectiveness RampId can provide, what advice do you have for retailers or brands trying to solve the identity issue that enables this?6)  So, talk a little about your acquisition of Habu and what that means?7) Talk a little about your most successful partners - as an enabler you're uniquely positioned to partner with retailers, brands and 3rd parties like Criteo and CitrusAd - what are the attributes of an entity that's really good at this?8) OK - crystal ball time - 12 months from now what's the most different in the identity ecosystem vs. today? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

This week on #locationweekly we talk about Microspoft & TomTom working on generative AI for cars, Stor.AI & Mercatus merging, Mattress Firm working with LiveRamp on linking ad impressions to store visits & LiveRamp acquiring Habu. Tune in now!

LiveRamp Holdings, Inc., Q2 2024 Earnings Call, Nov 08, 2023

This episode features an interview with Jessica Shapiro, CMO at LiveRamp, the data collaboration platform for the world's most innovative companies.In this episode, Jessica shares with us how brand and demand go hand in hand, why everything you do should be measured, and the importance of avoiding building up silos within your marketing team. Jessica also talks about how she and her team are combating stagnation through producing simple content and fostering a strong brand strategy. Key Takeaways:Everything has to be measured. Even the “unmeasurable” aspects of your business needs proxies that can be measured by effectiveness, but everything you do needs to be monitored and appraised in some way to better understand effectiveness.A strong brand strategy is not stagnant. If you're looking to run a differentiated brand, which you should be, you need a strong brand strategy. Your brand cannot live in PowerPoint; it needs to have room to breathe and grow, and teams need to be constantly evaluating alignment cross-functionally within the company.Interdependencies are key. Making sure you don't build up silos within your marketing team leads to the best marketing. We all have the same goals. The way relationships become strong isn't simply through human nature, it's data driven, so when any and all information is shared across teams, success abounds.Quote: “I started with a differentiated brand and understanding that buyer's journey. It's not a channel or a tactic, but it is everything. If you do not get the whole company singing off the same page, it's very hard to make a difference. So, for me coming in, it was taking that time to do the rigorous research, talk to customers, get alignment with our leadership, get a strong brand story, train our marketing, build the marketing materials, and then train our sellers to use those same stories as they are talking to their customers. So having the whole organization moving together, we revealed our brand platform at our major customer event, Ramp Up…and it was this incredible organizing principle around data collaboration and so my “not cut” is strong brand strategy and I believe a strong brand strategy is not stagnant. It has to live and breathe and grow and everyone has to continue to be aligned.”Episode Timestamps: *(06:07) - The Trust Tree: Bringing companies together to exchange first-party data in a privacy-safe way*(22:29) - The Playbook: Your whole company should be singing off of the same page *(35:30) - The Dust Up: The most effective marketing is through layering your messaging in every channel*(37:40) - Quick Hits: Jessica's Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links: Connect with Ian on LinkedInConnect with Jessica on LinkedInLearn more about LiveRampLearn more about Caspian Studios

A CMO Confidential interview with Auren Hoffman, the CEO of Safegraph and former Co-Founder & CEO of LiveRamp. Auren provides a deep look at data as people, places, companies and products crossed with time and price, shares his thinking on why marketing data is still in its infancy and usually less good than other data, and details why machine learning stacked on top of "mostly true data" will create exponential errors as machine learning scales. Key topics include why vendor management is one of the most important skills for the future, why "almost every company has way more people than they need," and how AI will transform marketing in the near future. Listen in to hear why he believes most companies should fire their procurement departments. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

FOUR ACTIONABLE TAKEAWAYS When prioritizing accounts, try to find the low-hanging internal research (CL Opps, Past Conversations), then move to external research (10-K, New Contact) In weekly 1:1s, do a look back on the past accounts you worked, and a look forward on the new ones. Have specific columns for the SDRs to fill in findings from their outreach. Look for triggers when you're refreshing an account to change up messaging (New Person, Customer Move, 10-K, New Messaging) Work in 2-hour blocks (2hrs Nike, 2hrs for Adidas). Then use 1:1s to break up the day and refuel. PATH TO PRESIDENT'S CLUB Head of Sales Development @ LiveRamp Director @ Camp Kee Tov Editor @ The Big Picture Sports Blog Program Coordinator @ Playworks THE LATEST FROM 30MPC Tactic TV Assets Twitter YouTube Newsletter THINGS YOU CAN STEAL Prospecting: Email Templates Lavender: Sales Email Frameworks ZoomInfo: 5 Plays, 30MPC Style Prospecting: Guides Woodpecker: Email Substance & Deliverability Guide Orum: 5 Cold Call Objection Talk Tracks Owler: 4 Multi-Channel Prospecting Touchpoints Discovery & Demo Clari Copilot: In-App Objection Handling Battlecards Sales Process Gong: Master Class Qwilr: Multithreading Power Plays Outreach: 1 Sequence to Create and 5 Templates to Close Accord: Business Case Template Prolifiq: Relationship Mapping Playbook ONE ASK You know we feel a bit awkward asking, but if you made it this far, it would mean the world if you gave us a 5-star review. It will increase your chances of making President's Club by 227%. Okay maybe not, but we'd still really love you for it :)

My guest this week is Auren Hoffman. Auren is the CEO of Safegraph, which curates data on physical locations. He also founded LiveRamp, a public data connectivity business. Auren knows more about data businesses than almost anyone I know and that is the topic of today's discussion. We look at the business of data from every angle and finish with a fun masterclass on how to host a dinner party. Please enjoy my conversation with Auren Hoffman.   For the full show notes, transcript, and links to mentioned content, check out the episode page here.   -----   This episode is brought to you by Tegus, the modern research platform for leading investors. I'm a long-time user and advocate of Tegus, a company that I've been so consistently impressed with that last fall my firm, Positive Sum, invested $20M to support Tegus' mission to expand its product ecosystem. Whether it's quantitative analysis, company disclosures, management presentations, earnings calls - Tegus has tools for every step of your investment research. They even have over 4000 fully driveable financial models. Tegus' maniacal focus on quality, as well as its depth, breadth and recency of content makes it the one-stop, end-to-end research platform for investors. Move faster, gather deep research to build conviction and surface high-quality, alpha-driving insights to find your differentiated edge with Tegus. As a listener, you can take the Tegus platform for a free test drive by visiting tegus.co/patrick.   -----   Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.    Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more.   Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @patrick_oshag | @JoinColossus   Show Notes [00:03:16] - [First question] - His 2x2 matrix for categorizing different types of data businesses [00:04:59] - An example of what he calls a religion company in his matrix [00:07:03] - His notion of data currency [00:08:23] - His definition of a great business [00:09:46] - An example of a so-called application religion company in his proverbial matrix [00:11:24] - Co-op and non-profit business models within and outside of the data sphere [00:13:35] - The truth application quadrant of his matrix [00:15:00] - The more pure-data-oriented truth category of the matrix [00:16:18] - How data has exploded in prevalence for the business world as a whole [00:18:57] - How to think about the end market for data and its demand [00:21:09] - Characteristics of a good data set and how to identify it [00:23:14] - Other factors that impact the usability of a data set [00:24:30] - Optimizing data collection itself [00:26:30] - The slow growth that's typical of early-stage data companies [00:27:27] - Market share considerations for data businesses [00:28:47] - Brand-building for data companies and how it can supercharge market share [00:30:03] - Common struggles for data entrepreneurs [00:31:55] - How he found a big problem that he could feasibly solve with data [00:34:01] - The genesis of his business; SafeGraph [00:35:15] - Progress in privacy protocols for gathering and mobilizing people's data [00:37:08] - The power of self-maintained and user-maintained databases [00:38:34] - The kinds of data that SafeGraph gathers and how he foresees it expanding [00:40:16] - Typical customers and use cases for SafeGraph's data [00:41:08] - How SafeGraph and other companies protect against data theft [00:42:12] - Frequency of change as a proxy for the value of a given data set [00:43:27] - How to optimize the systems of a business to continually gather and maintain accurate databases [00:45:32] - Categorizing inbound data based on the most important criteria [00:47:07] - The founder personalities he finds in the data industry [00:48:36] - The most noteworthy or quintessential data businesses in his opinion [00:49:53] - Why he feels the data truth quadrant of his matrix is underdeveloped [00:50:30] - Bloomberg as an important data company to study [00:51:42] - The importance of transparency in business and in data distribution [00:53:07] - Failure modes that he sees most commonly in data-based startups [00:53:53] - Data businesses becoming application businesses and vice-versa [00:55:29] - Innovations in the join keys and mechanisms that enable data to travel [00:57:35] - The great dinner parties he's known for [00:59:50] - How he makes the dinner parties appeal to introverts [01:03:11] - Dead people he would most like to have as dinner guests [01:04:09] - Questions he would ask the most influential religious figures [01:04:58] - Why he thinks people are generally good and want to be inspired and passionate [01:06:20] - The kindest thing anyone has ever done for him