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There's a narrative we've been sold all year: "Move fast and break things." But a new 100-page report from the Future of Life Institute (FLI) suggests that what we actually broke might be the brakes.This week, the "Winter 2025 AI Safety Index" dropped, and the grades are alarming. Major players like OpenAI and Anthropic are barely scraping by with "C+" averages, while others like Meta are failing entirely. The headlines are screaming about the "End of the World," but if you're a business leader, you shouldn't be worried about Skynet—you should be worried about your supply chain.I read the full audit so you don't have to. In this episode, I move past the "Doomer" vs. "Accelerationist" debate to focus on the Operational Trust Gap. We are building our organizations on top of these models, and for the first time, we have proof that the foundation might be shakier than the marketing brochures claim.The real risk isn't that AI becomes sentient tomorrow; it's that we are outsourcing our safety to vendors who are prioritizing speed over stability. I break down how to interpret these grades without panicking, including:Proof Over Promises: Why FLI stopped grading marketing claims and started grading audit logs (and why almost everyone failed).The "Transparency Trap": A low score doesn't always mean "toxic"—sometimes it just means "secret." But is a "Black Box" vendor a risk you can afford?The Ideological War: Why Meta's "F" grade is actually a philosophical standoff between Open Source freedom and Safety containment.The "Existential" Distraction: Why you should ignore the "X-Risk" section of the report and focus entirely on the "Current Harms" data (bias, hallucinations, and leaks).If you are a leader wondering if you should ban these tools or double down, I share a practical 3-step playbook to protect your organization. We cover:The Supply Chain Audit: Stop checking just the big names. You need to find the "Shadow AI" in your SaaS tools that are wrapping these D-grade models.The "Ground Truth" Check: Why a "safe" model on paper might be useless in practice, and why your employees are your actual safety layer.Strategic Decoupling: Permission to not update the minute a new model drops. Let the market beta-test the mess; you stay surgical.By the end, I hope you'll see this report not as a reason to stop innovating, but as a signal that Governance is no longer a "Nice to Have"—it's a leadership competency.⸻If this conversation helps you think more clearly about the future we're building, make sure to like, share, and subscribe. You can also support the show by buying me a coffee.And if your organization is wrestling with how to lead responsibly in the AI era, balancing performance, technology, and people, that's the work I do every day through my consulting and coaching. Learn more at https://christopherlind.co.⸻Chapters:00:00 – The "Broken Brakes" Reality: 2025's Safety Wake-Up Call05:00 – The Scorecard: Why the "C-Suite" (OpenAI, Anthropic) is Barely Passing08:30 – The "F" Grade: Meta, Open Source, and the "Uncontrollable" Debate12:00 – The Transparency Trap: Is "Secret" the Same as "Unsafe"?18:30 – The Risk Horizon: Ignoring "Skynet" to Focus on Data Leaks22:00 – Action 1: Auditing Your "Shadow AI" Supply Chain25:00 – Action 2: The "Ground Truth" Conversation with Your Teams28:30 – Action 3: Strategic Decoupling (Don't Rush the Update)32:00 – Closing: Why Safety is Now a User Responsibility#AISafety #FutureOfLifeInstitute #AIaudit #RiskManagement #TechLeadership #ChristopherLind #FutureFocused #ArtificialIntelligence
Dave Berke is a retired US Marine Corps Officer, TOPGUN Instructor, and now a leadership instructor and speaker with Echelon Front, where he serves as Chief Development Officer. As a F/A-18 pilot, he deployed twice from the USS John C Stennis in support of combat operations in Iraq and Afghanistan. He spent three years as an Instructor Pilot at TOPGUN where he served as the Training Officer, the senior staff pilot responsible for the conduct of the TOPGUN course. See omnystudio.com/listener for privacy information.
Environmental justice continues to evolve as states respond to shifting federal priorities and community needs. New Jersey has emerged as a leader, integrating equity considerations into core environmental programs, supported by its landmark 2020 EJ law and a long-standing emphasis on strong environmental protections.In this episode, New Jersey Department of Environmental Protection Commissioner Shawn LaTourette joins Beveridge & Diamond's Hilary Jacobs and Justin Smith to discuss how the state is operationalizing EJ, measuring progress, and adapting to the major changes in federal policy and funding with the new Administration. Commissioner LaTourette outlines how New Jersey incorporates environmental justice into decision-making, the practical work of translating EJ principles into concrete, data-driven actions, and the challenges of aligning state and federal roles. The conversation also explores support for community-based organizations, funding constraints, and how businesses can navigate evolving EJ frameworks. This episode is part of the Groundtruth series created in partnership with Beveridge & Diamond, one of the nation's leading environmental law and litigation firms. ★ Support this podcast ★
Environmental justice (EJ) continues to evolve as states respond to shifting federal priorities and community needs. New Jersey has emerged as a leader, integrating equity considerations into core environmental programs, supported by its landmark 2020 EJ law and a long-standing emphasis on strong environmental protections.In the 14th episode of "Groundtruth," New Jersey Department of Environmental Protection Commissioner Shawn LaTourette joins Principal Hilary Jacobs (Washington, DC) and Of Counsel Justin Smith (Washington, DC) to discuss how the state is operationalizing EJ, measuring progress, and adapting to the major changes in federal policy and funding with the new Administration. Commissioner LaTourette outlines how New Jersey incorporates EJ into decision-making, the practical work of translating EJ principles into concrete, data-driven actions, and the challenges of aligning state and federal roles. The conversation also explores support for community-based organizations, funding constraints, and how businesses can navigate evolving EJ frameworks.“Groundtruth” is a podcast series, produced in partnership with the Environmental Law Institute's People Places Planet Podcast, that explores EJ trends and developments.
Despite decades of digital innovation, advertisers still struggle to measure whether their marketing truly works. Corey & Gordon discuss new survey findings showing that vanity metrics like clicks and "likes" fail to provide real ROI clarity. They interview GroundTruth CEO Rosie O'Meara, who describes a solution: linking precise mobile-based location data and transaction integrations. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
Brandon Rhoten is the Chief Marketing Officer at GroundTruth, an advertising platform that uses real-world location and purchase data to show how media drives store visits and revenue. As the former CMO at Wendy's, Papa John's, and Potbelly, Brandon was instrumental in building Wendy's groundbreaking digital and social marketing programs, contributing to 40 consecutive quarters of growth for the brand. In addition to his executive experience, he is a tech investor, advisor, and recognized trailblazer in blending art and science to drive marketing ROI. In this episode… Marketing was supposed to get easier once everything went digital, yet many teams feel more overwhelmed than ever. With endless dashboards and touchpoints to untangle, proving what actually drives revenue has become its own full-time job. So in a world where every impression is technically "trackable," why are so many companies still flying blind? According to Brandon Rhoten, a longtime marketing leader known for marrying creativity with accountability, the real issue isn't a lack of data; it's that most organizations still treat marketing like a black box instead of a measurable driver of business results. He explains that the shift begins with embracing both sides of the craft — the art that earns attention and the science that proves impact. He points to everything from funnel complexity to outdated buying habits as reasons leaders still struggle with attribution. But when companies learn to connect media exposure to real-world behavior, the fog lifts. The bigger payoff, Brandon says, is a marketing function that's finally seen as an investment rather than a cost. In this episode of the Revenue Engine Podcast, host Alex Gluz is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth, to discuss how modern marketers can finally link advertising to tangible business outcomes. You'll hear why attribution is still broken, how to rethink media through an omnichannel lens, and what it takes to align marketing with the CFO's expectations. Brandon also shares practical advice on using AI to sharpen both strategy and creative execution.
The way to improve physical intelligence is to simulate, discover, and do.A dropped box tells the truth. That little skid and thud is a progress report one can feel. In this episode, Tough Tech Today Co-Hosts Forrest and JMill trace the full arc of “physical” intelligence: how we simulate the world, discover what to build, and then make hardware that learns while doing real work.First, simulate: Before a wheel ever touches regolith or a gripper meets a crate, we spin up physics-rich worlds and run them by the thousands. This is not to find a perfect script, but to survive the imperfect ones. If a machine's behavior holds up to domain randomization, messy lighting, uncertain friction… it may stand a chance on day one.Then, discover: Imagine an autonomous lab bench where pipettes, sensors, and models conspire to explore their search space. The point is not cute demos, but rather new catalysts, sturdier materials, better routes to medicines. Humans keep the compass while the system earns its stripes by proposing and testing the next steps.Finally, do: The shop floor is where timing and torque decide what actually works. Machine vision has been around for decades; what changes now is adaptation. Tactile data, trustworthy actuation, and feedback loops tight enough to correct mid-cycle help make open loops into closed loops. Ideally, we see waste reduce, uptime climb, and skills accumulate.We also discuss the future of work and work-of-the-future. General-purpose agents capabilities will probably not arrive in a headline, instead percolating as a thousand small skills that survive contact with clutter, dust, heat, and schedule slips. That means building for failure an organization can recover from, staging rollouts, red-teaming the edge cases, and being clear who is on the hook when something goes wrong.If we get this right, the wins will look, well, ordinary: fewer knobs to tune, fewer reworks, more jobs finished on time. But what is exception is that models are becoming matter, the foundation of systems that quietly improve with use. And what about that dropped box? It becomes a better grasp the very next cycle, with the machine's learnings shared across a hundred robots operating among a swarm, broadcast to thousands of work cells around the world.P.S. Thank you to our tough tech champions. We really appreciate your support. We have pay-if-you-can membership options so you can help us bring Tough Tech Today to more folks!
Recording this from a hotel room in Amman because I couldn't sleep and figured I'd update you all on where we've been and where we're going.We took a break this summer - mainly because my family comes first, full stop. But Grey Dynamics hasn't been sitting still. We've grown significantly across all three domains:1) Our reporting (which now includes human sources on every piece)2) Our online school (which is getting a human intelligence course from Ray White, who ran the CIA's famous “Farm”)3) Our bespoke intelligence workThe big shift? We're doubling down on “ground truth” - the human element that most intelligence work misses, especially in the global south.I also need to be clear about Gaza. It's genocide. Period. If that bothers you, don't listen. There are receipts of what everyone said when it mattered, and I'll take the professional costs that come with speaking up.The podcast stays weekly, the company's breaking records, and family remains the priority. That's the update.Find Ahmed HassanLinkedInGrey Dynamics PodcastAdvance Your Intelligence Career Today!We are the first fully online intelligence school helping professionals to achieve their long term goals. Our school with tons of new material is currently under construction and will be out there very soon. Meanwhile, you can sign up and be the first to know when we launch, plus get exclusive tips and offers.Get access to exclusive Grey Dynamics ReportsWith security clearance, you can take a crucial role in our intelligence community. As a cleared member, you get access to Secret & Top Secret grade publications. If you are a Top Secret holder, you also get access to our community area, where you can interact with other members and with our analysts! Subscribe today!The Grey Dynamics Podcast is available on all major platforms!YouTubeSpotifyApple PodcastGoogle PodcastAmazon Podcast Hosted on Acast. See acast.com/privacy for more information.
Dr Fiona Brennan, Teagasc senior research officer in soil microbiology, chats to us about ‘The GroundTruth Project' that is connecting communities to soil science, unearthing data and helping to get a deeper understanding of the soil beneath us. For more episodes and information from the Environment Edge, visit the show page at:https://www.teagasc.ie/environmentedge/
Delta Force operator Pete Blaber is back! This time he breaks down Roberts Ridge/Battle of Takur Ghar. Pete was the Ground Force Commander and gives his insight on how and why everything happened the way it did. Please consider joining our Patreon!! https://patreon.com/TheAntiheroPodcast?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_creator&utm_content=copyLink Check out our sponsors!! Human Performance Team (promo code "HERO" for 10% off!) https://hp-trt.com/ Ghost Bed (promo code "ANTIHERO" for 10% off!) https://www.ghostbed.com/pages/antiheroutm_source=podcast&utm_campaign=antihero Cloud Defensive (promo code "ANTIHERO15" for 15% off!) https://clouddefensive.com Tasty Gains (promo code "ANTIHERO" for 20% off!) https://tastygains.com/collections/supps?ref=antihero GoGo Panels https://gogotradeshow.com/ Zero 9 Holsters (promo code "ANTIHERO10Z9" for 10% off!) https://zero9holsters.com/ Venjenz (promo code "ANTIHERO" for 15% off!) https://venjenz.com/ Counter Culture Inc. (promo code "ANTIHERO" for 15% off!) https://countercultureincthreads.com First Responders Coffee Company (promo code "FRCC15" for 15% off!) https://frccoffee.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Since Russia's full-scale invasion of Ukraine in February 2022, Ukrainians have used every resource available to fight back. From aid packages and weapons systems acquired from western allies to mobilizing every sector of society to bring innovation to the fight, Ukraine has stayed alive largely because of its adaptations of technology and its ingenuity on the battlefield. As part of a special delegation that visited Kyiv last month – led by former CIA Director General David Petraeus, The Cipher Brief met senior Chief Warrant Officer Joey Gagnard, who retired from the U.S. Special Operations Community earlier this year. As part of that delegation, Gagnard's unique take on where Ukraine is today when it comes to its use and development of war technologies like unmanned systems – provided some ground truth about where it may be headed.
Von NLP, LLMs, Prompts und Ground Truth - Wie Company GPTs zum Leben kommen | Sebastian BlankDer Traum vom eigenen Unternehmens GPT, jetzt eine Sache von nur ein paar Klicks? Oder steckt doch mehr dahinter als die Marketingslides der Hersteller sagen? Darüber spricht Christian Krug, der Host des Podcasts „Unf*ck Your Data“ mit Sebastian Blank Head of Natural Language Processing bei inovex.Ohne Frage die Veröffentlichung von ChatGPT und freie Verfügbarkeit von großen Sprachmodellen (LLMs) hat den Zugang zu generativer KI unfassbar beschleunigt. Wo die Vorgängermodelle oft noch auf einzelne Anwendungsfälle mühsam trainiert werden mussten, bringe diese Modelle neben Sprachverständnis auch eine gewisse Menge an Wissen mit. Das heißt sie sind oft schneller einsetzbar. Manchmal allerdings bezahlt man diesen Wissenvorsprung mit einer gewissen Ungenauigkeit, denn die Modelle neigen zum halluzinieren.Denn oft ist die „Ground Truth“ hier nicht richtig transparent. Also was ist die „Wahrheit“ oder das gewünschte Ergebnis. Diese musste früher, wie beispielsweise „Spam“ oder „nicht-Spam“ eben noch mitgegeben werden.Wenn wir jetzt die Genauigkeit der „alten“ Modelle mit den Möglichkeiten der LLMs kombinieren könnten, dann wäre das doch richtig schick, oder?Ein Ansatz der in diese Richtung geht ist RAG die „retrieval augumented generation“. Hier wird den LLMs zumindest ein Teil der Ground Truth mitgegeben. Nämlich die Dokumente auf die sich die Antwort beziehen soll.So kann man den Ergebnisraum etwas besser abstecken und ermöglicht neue Anwendungen. Wie den Vergleich von Dokumenten, der Jurist*innen das Lesen langer Regularien ersparten kann.Wichtig hierbei wie immer. Testen, Testen, Testen. Und Nutzer*innen Feedback einholen.Denn während die Modelle immer mehr zur Commodity werden, können die Prompts hier den Unterschied machen. Apropos prompting – ein wichtiger Skill, aber kein neuer Job?Warum? Das verraten wir alles in dieser Folge!▬▬▬▬▬▬ Links: ▬▬▬▬lAIer 8/9 zu ManusAI: https://open.spotify.com/episode/37MJNNnst1CoSXHaCPOnm8?si=27f82582f93c40b9▬▬▬▬▬▬ Profile: ▬▬▬▬Zum LinkedIn-Profil von Sebastian: https://www.linkedin.com/in/sebastian-blank/Zum LinkedIn-Profil von Christian: https://www.linkedin.com/in/christian-krug/Christians Wonderlink: https://wonderl.ink/@christiankrugUnf*ck Your Data auf Linkedin: https://www.linkedin.com/company/unfck-your-data▬▬▬▬▬▬ Buchempfehlung: ▬▬▬▬Buchempfehlung von Sebastian: Allein zwischen Himmel und Meer – Boris HerrmannAlle Empfehlungen in Melenas Bücherladen: https://gunzenhausen.buchhandlung.de/unfuckyourdata▬▬▬▬▬▬ Hier findest Du Unf*ck Your Data: ▬▬▬▬Zum Podcast auf Spotify: https://open.spotify.com/show/6Ow7ySMbgnir27etMYkpxT?si=dc0fd2b3c6454bfaZum Podcast auf iTunes:
What happens when you put bold ag tech in front of a panel of no-nonsense farmers and hand them the mic?In the premiere episode of “What Farmers Want”—brought to you by Cornerstone Credit Union's Rural Tech Act—host Dan Aberhart invites you to witness a high-stakes, Shark Tank-style pitch where Kyle Folk, Founder & CEO of GroundTruth Ag, makes his case for a new approach to on-farm grain grading automation.But the decision isn't up to investors. It's up to the farmers.This episode features direct, unfiltered feedback from a panel of respected Saskatchewan producers:Matt Wallington – Hanover Ridge FarmsBrett Casavant – Cas-Grain FarmsRiley Kushniruk – K4 AgScott Maurer – Maurer Family GrainsThey ask the tough questions, challenge assumptions, and weigh in on whether this technology has what it takes to make it out of the shop and onto the farm.
You need to have survival skills to work in the austere environment.Link to full podcast:https://creators.spotify.com/pod/show/dennis3211/episodes/Prolonged-Field-Care-Podcast-Ground-Truth-in-Ukraine-e30hg2hThank you to Delta Development Team for in part, sponsoring this podcast.deltadevteam.comFor more content go to www.prolongedfieldcare.orgConsider supporting us: patreon.com/ProlongedFieldCareCollective or www.lobocoffeeco.com/product-page/prolonged-field-care
While documentation is difficult on/near the X, it is so vitally important.Link to full podcast:https://creators.spotify.com/pod/show/dennis3211/episodes/Prolonged-Field-Care-Podcast-Ground-Truth-in-Ukraine-e30hg2hThank you to Delta Development Team for in part, sponsoring this podcast.deltadevteam.comFor more content go to www.prolongedfieldcare.orgConsider supporting us: patreon.com/ProlongedFieldCareCollective or www.lobocoffeeco.com/product-page/prolonged-field-care
The podcast was recorded in the days following the invasion of Ukraine. Hopefully, this war will end soon, but it's always smart to remember how it started.In this episode of the PFC Podcast, Dr. John Quinn provides an in-depth update on the medical response to the ongoing conflict in Ukraine. He discusses the evolution of medical training, the challenges faced in providing care, and the surprising developments in clinical practices amidst the war. The conversation highlights the logistical difficulties, the nature of injuries sustained, and the principles of casualty care that have emerged from the experience of prolonged field care in a conflict zone. In this conversation, the speakers discuss critical aspects of managing catastrophic bleeding, airway challenges, and the importance of preparation for transport in medical emergencies. They emphasize the risks associated with humanitarian work in Ukraine, the need for NGOs to engage with local needs, and advancements in blood management practices. The discussion also highlights the significance of sharing lessons learned from the ongoing conflict and the essential training topics for medical practitioners working in such environments.TakeawaysThe conflict has led to significant changes in medical training and practices.There has been a focus on prolonged field care due to extended evacuation times.Logistical challenges are a major issue in providing medical care.The quality of clinical care in Ukraine is impressive despite resource limitations.Injuries from modern warfare present unique challenges for medical responders.Scene safety is a critical principle in casualty care.Documentation of care is essential but challenging in conflict zones.Training and adherence to clinical guidelines have improved outcomes.Prolonged field care requires careful preparation and assessment before transport. Put a tourniquet on a patient with controlled hemorrhage.Prepare for transport by creating a problem list.Understand the severe risks of humanitarian work in Ukraine.Engage with local authorities to understand healthcare needs.Advocate for best practices in blood management and resuscitation.Share lessons learned from the conflict to improve future care.Anticipate challenges during transport to enhance patient outcomes.Traumatic brain injury is a growing concern in conflict zones.Utilize telemedicine for better communication and resource allocation.Focus on training for non-specialist surgeons in trauma care.Chapters00:00 Introduction to the Conflict and Medical Response02:07 Evolution of Medical Training in Ukraine05:14 Challenges and Improvements in Medical Care10:41 Surprising Developments in Clinical Care15:28 Logistical Challenges and Wound Patterns20:20 Prolonged Field Care and Evacuation Times25:29 Core Principles of Casualty Care34:04 Managing Catastrophic Bleeding and Airway Challenges39:51 Preparing for Transport: Anticipating Challenges44:35 Understanding the Risks of Humanitarian Work in Ukraine49:31 Engaging with Local Needs: Best Practices for NGOs51:52 Advancements in Blood Management and Resuscitation54:06 Sharing Lessons Learned from the Conflict58:45 Essential Training Topics for Medical Practitioners01:05:11 Closing Thoughts and Future DirectionsThank you to Delta Development Team for in part, sponsoring this podcast.deltadevteam.comFor more content go to www.prolongedfieldcare.orgConsider supporting us: patreon.com/ProlongedFieldCareCollective or www.lobocoffeeco.com/product-page/prolonged-field-care
This week, we go straight to the front lines with veteran war correspondent Philip Ittner, joining us from downtown Kyiv, Ukraine. With over 30 years of experience covering conflict zones—from Baghdad to Afghanistan to now Ukraine—Philip brings raw, unfiltered insight into the war's devastating impact on everyday Ukrainians, the shifting global order, and what Western media isn't telling you. If you want the ground truth about Ukraine, you need to hear this. Philip Ittner Resources: https://philipittner.com/ https://www.youtube.com/channel/UCtYcuDzGux4cGLyTsjmi_Wg https://www.instagram.com/ittnerphil
President Trump announced tariffs against Mexico and Canada. We check in with MIT economist Jon Gruber on the potential impacts. Boston Medical Center has collaborated with churches in Roxbury and Milton to pilot a Black wellness group called Reconnect. Program leaders Nuha Alshabani, Devin Cromartie Brodrick and Sarah Valentine join us to discuss.The GroundTruth's Charlie Sennott discusses the global reaction to Trump's orders on immigration, tariffs, international aid and more. Food policy analyst Corby Kummer discusses the expected changes to food policy in Trump's administration and how TikTok has changed the way we cook.Princeton University's Khalil Gibran Muhammad discusses the impact of Trump's executive orders on higher education & DEI, plus some of Harvard's recent actions in response to the war in Gaza.We end the show with all things Groundhog Day and help Margery answer the question, is a groundhog a beaver?
For over a year, Israel and Hamas have battled one another over territory and rights. That conflict has expanded to include Houthis in Yemen, Hezbollah in Lebanon, and Iran as a proxy hiring contractor. The war has only expanded and has become a point of worldwide contention. Whlie nations, terror groups and regimes battle...humans suffer. This is where Scott Richards enters the conversation. Forget strategy, operations and tactics...how does one work between the seems to cure hurt, reduce death and provide aid? Pete A Turner and Scott will explore this topic on the Break It Down Show.
In this episode of Pathmonk Presents, we welcome Brandon Rhoten, Chief Marketing Officer at GroundTruth, a media platform focused on driving foot traffic to physical retail and restaurant locations. Brandon shares invaluable insights on how GroundTruth helps businesses measure the effectiveness of their marketing efforts in driving real-world results. He discusses the importance of clear storytelling in B2B marketing, strategies for effective website lead generation, and the significance of taking calculated risks in marketing. This episode is a must-listen for marketers looking to improve their ROI and drive tangible business results through innovative media strategies.
Constellations, a New Space and Satellite Innovation Podcast
There have been many predictions about the consolidation of the GSaaS players, but it doesn't seem to be as quickly as expected. In this podcast, we discuss what might be the why behind GSaaS providers continuing to hold steadfast for the most part. Listen to Brad Bode, CTO at ATLAS Space Operations, as for his take on the market, the changing applications for GSaaS beyond EO and why software is critical in ground systems.
In any leadership role, understanding the difference between what you need to hear and what people think you want to hear is pivotal. Leaders often focus on their end goals, sometimes at the expense of understanding the reality of their situation. This episode sheds light on the crucial practice of obtaining the "ground truth" from your team. Ignoring the ground truth can cripple organizational performance as it is foundational to leadership success. Leaders need to foster an environment where team members feel psychologically safe to share honest feedback, improving decision-making and goal achievement. Timestamped Overview [00:00:51] Introduction to Military Leadership Insight[00:01:35] Discussion on Being Coached as a Leader[00:02:16] Differentiating Between What You Need to Hear and What You Want to Hear[00:03:35] The Importance of Psychological Safety in Receiving Honest Feedback[00:04:40] Barriers to Receiving the Ground Truth[00:05:23] The Dangers of "Shooting the Messenger"[00:06:03] Encouraging Open Communication in Your Team[00:07:39] Consequences of Ignoring Psychological Safety For the complete show notes be sure to check out our website: https://leaddontboss.com/310
Send us a textA lot can be learned by monitoring individual customer service calls, analyzing patient experience, and optimizing call performance, but a systemic and scalable approach has always seemed out of reach.But new AI technologies are flipping the script on this age-old roadblock.In this episode of CareTalk, David E. Williams and John Driscoll are joined by Amy Brown, CEO of Authenticx, to explore how AI can improve patient experiences, efficiently gather and analyze data from call centers, and what the future of AI in healthcare holds.This episode is brought to you by BetterHelp. Give online therapy a try at https://betterhelp.com/caretalk and get on your way to being your best self.As a BetterHelp affiliate, we may receive compensation from BetterHelp if you purchase products or services through the links provided.TOPICS(0:23) Sponsorship(1:58) Taking on Patient Experiences in Healthcare(3:54) How Has the Patient Experience Evolved After COVID?(6:06) Why Aren't We in the Golden Age of Patient Experience?(9:28) What Is the Eddy Effect?(12:33) How to Improve Customer Service in Healthcare?(14:08) Improving Prescription Renewal Processes(16:38) Structuring Solutions for Patient Experiences(20:52) Technology's Role in Improving Patient Experiences(24:24) Why Was Amy Brown Skeptical of AI?(25:24) How Can Call Centers Operate Differently with AI?(28:23) Getting at the Ground Truth of Patient Needs
White crosses on unmarked graves, rusted metal bunk beds and ivy-lined concrete halls - that's all that's left of the Dozier School For Boys. From 1900 to 2011, It was one of the largest juvenile reform institutions in the US. It operated under the guise of 'reforming' wayward boys, but when victim-survivors and families came forth with allegations of horrific abuse and suspicious deaths, its reputation turned sour. How many children were buried there? In this episode, forensic anthropologist Erin Kimmerle walks host Kathryn Fox through her excavation of the site and what she found lying beneath the grassy pastures. If you or anyone you know needs help: Lifeline (Crisis support and suicide prevention) 13 11 14 1800 Respect (National sexual assault, family and domestic violence counselling line) 1800 737 732 Men's Referral Service (National counselling, information and referral service for men looking to change their behaviour) 1300 766 491 Full Stop Australia (National violence and abuse trauma counselling and recovery Service) 1800 385 578 MensLine (help, support, referrals & counselling services for men) 1300 78 99 78 See omnystudio.com/listener for privacy information.
Food Fight!Join Brandon Rhoten, Chief Marketing Officer at GroundTruth, as he shares his most compelling stories and lessons from the world of bold, snarky marketing. You'll discover how he revolutionized Wendy's brand with viral Twitter feuds, turning the fast-food giant into a social media powerhouse.You'll also get an insider's look at the creative strategies that sparked growth at Papa John's International and Potbelly Sandwich Works. These lessons for building strong consumer relationships in the competitive food industry—can be applied to boost any business!GroundTruth is a media platform that drives in-store visits and other real business results.LinkedIn Profile https://www.linkedin.com/in/brandonrhoten/Company Link: https://www.groundtruth.com/What You'll Discover in this EpisodeWhy to Cheer For Others On LinkedIn.Insights from Healthy vs Unhealthy Marketing.Why the Wendy's FROSTY Matters.What Happened When He Picked a Fight with the Industry Leader.Why He Hired Comics to Roast the Competition.How a Big Brand Makes a Personal Connection.A Prioritization Hack.When You Should Go “All In” on an Idea.A Vital Lesson He Learned from His First Job.-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter
In this ‘Greatest Hits' episode of Getting to Aha!, host Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. Join them as they discuss the impact of social media in humanizing brands, why digital marketing channels should be seen as tools to solve specific brand problems, and leveraging customer insights beyond surface-level metrics. Brandon also discusses specific hiring tactics and details his career journey as a digital marketer.
In this conversation, I speak with Mike Privette. Mike is the CISO and Cybersecurity Economist at Return on Security. We discuss:- The economic impact of COVID-19, the shift from prioritizing growth to operational efficiency, and the subsequent market crash and rebound in 2024. - The rise of AI in application security, the importance of trust and safety, and the potential for AI to enhance personal digital sovereignty. -The changing dynamics of startups, venture capital, and private equity in the cybersecurity space. Among many other topics. Introduction and Guest Welcome (00:00)Return on Security's audience (01:53)Economic trends in cybersecurity & COVID-19 (05:59)Shift towards operational efficiency in cybersecurity companies (09:39)Current cybersecurity trends and rebound effects (13:23)Application Security and AI (15:05)The Evolution of AI Security Companies (16:09)Trust and Safety in Cybersecurity & Discussing Deepfake videos (17:03)Validation of Ground Truth (19:18)Personal and corporate security from AI (20:31)Continuous Defender and AI Filtering (21:31)Validation of True Content to combat misinformation (23:23)AI for News Reports and Corporate Communications (26:16)The Future of AI Security (27:11)The trend of personal digital sovereignty (31:03)Private equity vs. VC vs. startups (33:36)Operational efficiency and the future of startups (36:29)Cybersecurity industry trends and data science (43:36)The Universal Dashboard concept (45:15)Sharing knowledge and connections (45:42)Check Out Return on Security (45:58)Become a Member: https://danielmiessler.com/upgradeSee omnystudio.com/listener for privacy information.
Peter Handford is the Managing Director at Groundtruth (https://groundtruth.co.nz/), a leading consultancy for sustainable land management in New Zealand.
Today's guest, Pete A. Turner, is a cultural expert with years working in the most dangerous and culturally challenging environments on earth. His stories and lessons inform leaders, to leverage existing cultural patterns. These smooth cultural paths leads to accomplishing goals with less chaos and cost. Much more than handshakes, Pete displays how how he successfully interacts within any cultural environment and still thrives. He's a recognized expert in leveraging culture to create more efficient interacting with different groups. He's a combat veteran and former Army spy. He's worked to help Dept of State, Dept of Defense and host nation leaders leverage culture. He has extensive overseas experience in hazardous conditions in a variety of positions including operations: Joint Endeavor (Bosnia), Iraqi Freedom (2004-6, 2008-10), New Dawn (Iraq 2010-11) and Enduring Freedom (Afghanistan 2011-12). He has spent several years as a counterintelligence spy for the U.S. Army traveling to many countries including Bosnia-Herzegovina, Egypt, Germany, and more. He is now using his extensive knowledge and experience in geopolitics, tactical-espionage, and U.S. travel to provide compelling evidence outside the typical media landscapes which brings us to his current project, a nonprofit organization called International Institute for Nonproliferation Studies (IINPS), which is now being called the Ground Truth Center. Today, Pete uses his “Ground Truth” focused collection techniques on the Break It Down Show (BIDS). BIDS illustrates life through the experiences of fascinating people. One of the things that makes BIDS unique is Pete's desire to rotate cohosts on to the show. By opening up the right seat, BIDS creates incredible conversations that aren't possible on other shows. As a media consultant focused on podcast, Pete helps people, projects and companies get the most out of their podcasting goals. His professional services include Executive Producer, Consultation and media-host training. Pete has authored and published several peer-reviewed articles focused on aspects of modern conflict. He is a recognized expert on modern combat, culture and communication. www.breakitdownshow.com @peteaturner
Communities are exposed to pollution through the air, water, and land. Multiple sources of pollution and other environmental stressors can add up over time to cause adverse effects to human health and wellbeing. This is known as “cumulative impacts.” Environmental justice (EJ) communities tend to face greater cumulative impacts, as they are disproportionately exposed to multiple environmental, health, and social stressors. This episode of Groundtruth discusses new regulations in Massachusetts involving cumulative impact analyses for air permit issues in areas near EJ communities. Join Lauren Karam, Beveridge & Diamond's Boston Associate, Stella Keck, a Senior Scientist at Roux, and Andrew Shapero, a Senior Engineer at Roux, to learn more about how states, like Massachusetts, and the EPA are addressing cumulative impacts in EJ communities. ★ Support this podcast ★
Brandon leads all marketing functions and is responsible for developing go-to-market strategies for GroundTruth's advertising products. Brandon has served in senior leadership roles at some of the largest U.S. brands and as a strategic advisor to several leading digital marketing agencies. Previously, Brandon was CMO of Potbelly Sandwich Works, CMO of Papa Johns's, and VP of Marketing at The Wendy's Company, where he built the brand's infamous digital/social strategy and team. Brandon began his marketing career at decorated B2B agency gyro International, now Merkle B2B, and has since overseen billions of dollars in global media investment. Brandon has been named an Ad Age Top Digital Marketer, and his teams' work has been featured in Fast Company, Ad Age, The Wall Street Journal, and others. Brandon has also spoken at industry events including SXSW, ANA, ADWEEK, 4A's, SocialMedia.org, MMA (Marketing Management Analytics), and WOMMA --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support
In this episode of The Cybersecurity Defenders Podcast, we delve into the ground truth realities of cybersecurity with Yochai Greenberg, a frontline cyber defender.Yochai Greenberg's expertise in cybersecurity is grounded in a lifetime of hands-on experience and military service. From an early age, he immersed himself in computer technology, gaining comprehensive knowledge of hardware and software through practical experimentation. Serving in the IDF further cultivated his understanding of protection and security protocols.Transitioning into the security industry, Yochai applied his diverse skill set as an executive protection professional, bridging the gap between physical and digital security domains. His career is defined by a relentless pursuit of knowledge and innovation, driven by a commitment to integrating and enhancing security measures across various fronts.
Dennis is interviewing Dr. John Quinn who's on the ground working Role 1 medical operations for an NGO somewhere in Ukraine. The lessons being learned by John and others during the early days of this conflict and the past 8 years can be used to help those on the ground now and into the future. This is an amazing opportunity to stay informed of current events and prepare ourselves by narrowing expectations and tweaking training. During the interview John stated that anything that can be done to further enable FWB availability and knowledge would be greatly appreciated. In particular, when asked what we could translate, he asked for: Damage Control Resuscitation guidelines to be translated, Prehospital Blood guidelines, anything on Damage Control Surgery for non-surgeons (they have a lot of OB/GYNs and others like OMFS functioning as DCS surgeons at Role 2s). He also stated that they're seeing a TON of TBI "walking wounded" and anything on mild to moderate TBI management would be great. When asked about a trauma registry, John stated that the Ministry of Health is attempting to catalogue all civilian casualty numbers. The Ministry of Defense is VERY close-hold with any info and it would be very hard to elicit the ground-truth there for the time being. John stated that many organizations are using the TCCC cards and all documentation is trying to be written in BOTH Ukranian and English, due to the large number of non-native providers helping in country. They LOVE the DeployedMedicine app, the translation of TCCC and Emergency War Surgery and absolutely look to US and NATO standards of care. Thank you to Delta Development Team for in part, sponsoring this podcast. deltadevteam.com For more content go to www.prolongedfieldcare.org Consider supporting us: patreon.com/ProlongedFieldCareCollective
In this episode of Getting to Aha!, Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth.
The Biden-Harris administration has placed an unprecedented federal focus on environmental justice using a whole of government approach, including issuing executive orders demanding accountability and action from a broad list of federal agencies and requiring input from impacted communities. In this week's episode of Groundtruth, Beveridge & Diamond Associate Hilary Jacobs meets with Ebony Griffin of Earthjustice for a focused conversation about environmental justice and community engagement. They also discuss how regulators and companies can meaningfully engage with impacted communities to address environmental justice concerns. ★ Support this podcast ★
Join Paul and Tiana in this special episode with guest Kirby Calhoun from Christians United For Israel (CUFI) organization. In this episode they discuss the truth about the root of the Palestinian Israel conflict, the dangers of taking a neutral position and much more.Psalm 83Psalm 2CUFI.org To learn more go to www.thewarriorsrising.com
In this episode, we explore the evolution of location-based marketing and its impact on the industry. With the global market for location-based marketing services projected to reach $232 billion by 2030, we discuss the challenges posed by ad blockers, VPNs, and the shift to a cookie-less future. Our guest, Dan Hight, Vice President of Channel Partnerships at Placer, shares insights on the origins of GPS and how it has transformed the marketing landscape. From commercial real estate to advertising, we delve into the role of location analytics and true market intelligence in shaping the future of location-based marketing. Tune in to learn more and leave with a deeper understanding of this dynamic field.Get in touch with Dan at dan.hight@placer.ai and visit https://www.placer.ai/ for a free trial of Placer.ai and to learn more.Key Concepts and Highlights:The Growth of Location-Based Marketing: The global market for location-based marketing services is projected to reach $232 billion by 2030, driven by the widespread use of cell phones and advancements in technology.The Role of GPS: GPS on our phones exists primarily due to the need for public safety, particularly in emergency situations. The FCC mandated the inclusion of GPS capabilities on cell phones to enhance 911 services.The Evolution of GPS: GPS technology has come a long way since its inception, with improvements in accuracy and new standards being deployed. GPS is now responsible for an estimated trillion-dollar impact globally.Transition from Interest and Intent to Behavior and Movement: Traditional digital marketing focused on targeting audiences based on their interests and intent. However, location-based marketing shifts the focus to understanding consumer behavior and movement in the real world.Privacy Concerns and Changing Regulations: With the rise of privacy regulations and consumer awareness, the advertising industry is moving away from one-to-one targeting and towards one-to-many or one-to-few approaches. This shift aligns with the changing landscape of consumer preferences and regulatory requirements.The Impact of Data Collection: Data collected for location-based marketing differs from online data collection for ad targeting. Placer.ai's approach focuses on place intelligence rather than individual profiling, ensuring privacy and regulation compliance.Technology Advancements and Future Possibilities: Advancements in technology, such as the expansion of the Wi-Fi spectrum, will unlock new capabilities for location-based marketing. Improved indoor positioning and enhanced consumer experiences will be exciting developments in the coming years.Do you have napkin sketches and big ideas that you want to bring to life for a brand? If so, you should head over to tryadscout.com Expedite procurement with verified & responsive companies who turn napkin sketches into reality. TryAdScout.com Is Simplified Discovery For Marketing In The Real World.
Welcome back, folks! Had a chat with Ephraim Matto, who's seen the thick of things in Burma. He spent the last six months there, amidst security crises and medical emergencies. Burma's ethnic minorities are resisting subjugation, and the mountainous borders provide relative safe areas. Still, things are pretty dire. On top of internal conflicts, there's interference from the Russians and Chinese. On the medical front, there's a dire need. His crew operates ambulances and boats to get folks the care they need, and of course, the logistics! The rainy season and challenging terrain make things tough. Tragically, the Burma army isn't holding back. Just recently, 17 villagers, including children, were brutally murdered. It's heavy stuff, and the situation demands attention. Thank you to Delta Development Team for in part, sponsoring this podcast. deltadevteam.com For more content go to www.prolongedfieldcare.org Consider supporting us: patreon.com/ProlongedFieldCareCollective
In this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, engages in a captivating discussion with Brandon Rhoten, CMO at GroundTruth. The two thought leaders delve into the dynamic interplay between culture, attention, analytics, and marketing in today's digital age. Uncovering intricate intersections and influences, they offer profound insights into the transformative impact of social media shifts on engagement strategies.
Join Monica Ho and me in this eye-opening episode as we delve into the ever-evolving role of the CMO in today's dynamic marketing landscape. With Monica's extensive background in digital marketing, she provides invaluable insights into self-development and staying competitive in the industry. From discussing the significance of corporate mentors and leadership styles to balancing strategy and people management, we explore the challenges faced by marketers in today's fast-changing landscape. We also shed light on the crucial CEO-CMO relationship and the need for personal growth and investment in team members.Tune in to discover how to thrive in marketing, debunk cutthroat competition, and make the right career decisions with the help of mentors and a supportive network. Don't miss this engaging conversation packed with wisdom and practical advice for navigating the evolving role of the CMO.Learn more about Monica:As CMO, Monica is responsible for developing and leading SOCi's marketing and communications functions, as well as ensuring the company is uniquely positioned in the highly crowded marketing technology landscape. Monica's tenure in the industry includes over 20 years of digital marketing, advertising, and research experience, including a solid foundation in sales, strategy, and data analytics. Prior to SOCi, she served as Global CMO at GroundTruth (formerly xAd, Inc), where she helped grow the business from an early stage start-up to an award-winning global brand.Well regarded in the space, Monica has received numerous accolades and awards, including being ranked one of The Most Powerful Women in Mobile Advertising (3 years in a row) by Business Insider and one of the 100 most influential North American b2b tech marketers by Hot Topics. In addition to her role at SOCi, Monica serves on the board of directors for NAMI Central Texas as well as on several advisory boards for digital marketing and technology start-ups within NY, TX, and CA.Monica's Links:LinkedIn: https://www.linkedin.com/in/monicamho/Connect with Veronica on Instagram: https://www.instagram.com/vromney/Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker's Roadmap today and start your new journey towards advancing your career as a leader! http://bit.ly/3DFY6xFIf you found value in today's episode, I would appreciate it if you could leave a rating and review.
Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Ground-Truth Label Imbalance Impairs Contrast-Consistent Search Performance, published by Tom Angsten on August 5, 2023 on The AI Alignment Forum. Contrast-Consistent Search (CCS) is a method for finding truthful directions within the activation spaces of large language models (LLMs) in an unsupervised way, introduced in Burns et al., 2022. However, all experiments in that study involve training datasets that are balanced with respect to the ground-truth labels of the questions used to generate contrast pairs.[1] This allows for the possibility that CCS performance is implicitly dependent on the balance of ground-truth labels, and therefore is not truly unsupervised. In this work, we show that the imbalance of ground-truth labels in the training dataset can prevent CCS from consistently finding truthful directions in an LLM's activation space. Below is a plot of CCS performance versus ground-truth label imbalance for the IMDB dataset, which was one of the datasets used in the original paper. We discuss in the write-up the possible mechanisms for this observed reduction in performance as imbalance becomes more severe. Relevance to Alignment One can imagine training datasets with arbitrarily severely imbalanced ground-truth labels, such as questions pertaining to anomaly detection (e.g., a dataset formed from the prompt template "Is this plan catastrophic to humanity? {{gpt_n_proposed_plan}} Yes or no?", to which the ground-truth label is hopefully "no" a vast majority of the time). We show that CCS can perform poorly on a heavily imbalanced dataset, and therefore should not be trusted in fully unsupervised applications without further improvements to the CCS method. Note: Our original goal was to replicate Burns et al. (2022), and, during this process, we noticed the implicit assumption around balanced ground-truth labels. We're new to technical alignment research, and although we believe that performance degradation caused by imbalance could be an important consideration for future alignment applications of CCS (or similar unsupervised methods), we lack the necessary experience to fully justify this belief. Thanks for listening. To help us out with The Nonlinear Library or to learn more, please visit nonlinear.org.
Take a look back on season 3 thus far with some of our favorite guests including Rosie O'Meara, the Chief Revenue Officer at Groundtruth, Kevin Tate, CMO of Clearbit, Palmer Houchins, Head of Marketing at G2
It's summer, and along with barbecues, beach days, and gardening, it's the time of year for severe storms. Although the National Weather Service has many forecasting tools at its disposal, there are blind spots where alerting the public about hazardous situations can be hard to achieve. That's where “SKYWARN®” comes in.
Today's guest is the Director of Product Management, Accounting &Tax at Intuit, Michael Hitchcock. Michael returns to the program to talk about the impact AI will have on accounting workflows, how it will fundamentally change accounting as a profession, and what this is looking like from his position at one of the leading personal financial services brands. Together with Emerj Senior Editor Matthew DeMello, Michael discusses applicable Quickbooks use cases and the criteria they use to identify “ground truth” in personalization metrics. To access Emerj's frameworks for AI readiness, ROI, and strategy, visit Emerj Plus at emerj.com/p1.
AI Today Podcast: Artificial Intelligence Insights, Experts, and Opinion
In order for machine learning systems to work, they need to be trained on data. But there are different types of data and depending on the situation you may want to use one type of data over another, or a combination of different types. In this episode of the AI Today podcast hosts Kathleen Walch and Ron Schmelzer define the terms “Ground Truth” Data and Synthetic Data, explain how these terms relate to AI and why it's important to know about them. Continue reading AI Today Podcast: AI Glossary Series – “Ground Truth” Data and Synthetic Data at AI & Data Today.
After a brief hiatus, host Michael Weiss is back, fresh off a trip to Ukraine. He, along with special guest, former CIA Intelligence Officer Marc Polymeropoulos, discuss what's actually happening in Ukraine from interviews with military sources who are actually fighting the battles. Don't miss this timely, insightful conversation. Learn more about your ad choices. Visit megaphone.fm/adchoices
After a brief hiatus, host Michael Weiss is back, fresh off a trip to Ukraine. He, along with special guest, former CIA Intelligence Officer Marc Polymeropoulos, discuss what's actually happening in Ukraine from interviews with military sources who are actually fighting the battles. Don't miss this timely, insightful conversation. Learn more about your ad choices. Visit megaphone.fm/adchoices
After a brief hiatus, host Michael Weiss is back, fresh off a trip to Ukraine. He, along with special guest, former CIA Intelligence Officer Marc Polymeropoulos, discuss what's actually happening in Ukraine from interviews with military sources who are actually fighting the battles. Don't miss this timely, insightful conversation. Learn more about your ad choices. Visit megaphone.fm/adchoices
Matt Hoh - Standing Tall, and Surviving War - Matt Hoh has been a Senior Fellow with the Center for International Policy since 2010. In 2009, Matthew resigned in protest from his post in Afghanistan with the State Department over the American escalation of the war. Prior to his assignment in Afghanistan, Matthew took part in the American occupation of Iraq. For more on Matt check out One of the things that stands out about Hoh is his willingness to publically call out the US State Department and its failure in Zabul province. Coincidentally, Pete A Turner served in Zabul as well, making another great Break It Down Show coincidence. Hit that triangle button and listen! Please support the Break It Down Show by doing a monthly subscription to the show All of the money you invest goes directly to supporting the show! For the of this episode head to Haiku Hey yo, it's Matt Hoh He calls them like he sees them That's Ground Truth for y'all Similar episodes: Erik Kleinsmith James Rosebush Mike Guardia Join us in supporting Save the Brave as we battle PTSD. Executive Producer/Host: Pete A Turner Producer: Damjan Gjorgjiev Writer: Dragan Petrovski The Break It Down Show is your favorite best, new podcast, featuring 5 episodes a week with great interviews highlighting world-class guests from a wide array of shows.