Engage Your Tribe

Podcasting is all the rage these days, but if you're a content marketer or internal communicator, you still need to make a strong business case for starting a podcast. In this episode I discuss the most compelling reasons why podcasting is in fact a powerful business communication channel.

Should your podcast also have a video version? Or should it be video only? Or both audio and video? I discuss the strengths and weaknesses of each strategy.

One of the most common questions I get is: how long should episodes be, and how frequently should we publish new episodes.In this episode I discuss best practices around episode length and frequency.

How do professional interviewers make their discussions sound so conversational and spontaneous? It's all about preparation and practice. In this episode I discuss tips and best practices for taking your interviewing skills to the next level.

Everyone is recording remotely these days, and that's likely to continue for the foreseeable future. The challenge with remote recording is getting high quality audio. If you're using Zoom, you're doing it wrong. In this episode I discuss strategies for optimizing your remote recording sessions.For more information about the headsets and remote recording platforms I recommend, see the related blog post: https://www.tribknowledge.com/post/how-to-optimize-remote-recording

One the most--maybe the most--important elements of a successful podcast is the host. Most podcasts thrive or fail depending on the skill, energy, and commitment of the host. Why? Because the host does more than just introduce guests and ask questions ... they set the tone and voice and create an atmosphere conducive to truly engaging discussion. And most of all, the host must entertain the audience. In this episode we explore the ins and outs of podcast hosting and provide you with practical tips for taking your hosting to the next level.

Does your marketing or internal comms podcast need to sounds every bit as good as the shows at the top of the Apple Podcast charts? No. But it does need to sound as good and as professional as possible. Why? Because a large percentage of your listeners are listening to those top-ranked shows and have come to expect broadcast-quality production. If your show sounds like it's being recorded on the internal mic in your computer, your listeners simply won't take it as seriously as you want them to. In this episode I discuss the importance of audio quality and how to achieve it.

The key to a successful podcast is creating content that deeply engages your listeners. Obviously, right? But how do you really know what your audience finds engaging? Especially when you're starting out, how do you figure out what matters to your ideal listeners and what's going to keep them coming back to listen to new episodes? In this episode I discuss the importance of starting with the audience and how to craft content that provides them with maximum value.

Welcome to Engage Your Tribe, a podcast about podcasting for content marketing and for internal communications. This show is for marketers and internal communicators who are already into podcasting and are looking for ways to improve their shows and for those who are interested in podcasting but haven't yet taken the leap. We'll discuss everything you need to know about how podcasting works and how you can use this exciting medium as a way to level up your content marketing, grow your business, and engage your employees.

Ahava Leibtag, founder and president of Aha Media, talks about building loyalty and trust with content marketing.

Bill Beutler, Founder and CEO of Beutler Ink, talks about what it takes to get your company on Wikipedia and why it's worth making the effort.

Debbie Drotar, business development director at the Greater Phoenix Chamber of Commerce, talks about segmented member communications and other engagement strategies that have helped the Phoenix Chamber grow its membership year after year.

The Canadian Produce Marketing Association (CPMA) started a private, members-only podcast way back in 2013. In 2015 they opened the podcast to the public. CPMA education manager Ian Brodie talks about why the association decided to make the podcast available to a wider audience and how today the podcast--"Produce Talks"--serves as both a member engagement tool and a way to market CPMA to a broader audience and to recruit new members.

Scott Lynch, president and CEO of the American Boiler Manufacturers Association (ABMA), talks about why he started an association podcast, what it took to convince his board that podcasting made sense as a member engagement and recruitment strategy, and how the podcast has exceeded his expectations as a way to energize the ABMA membership and to establish the association as a thought leader.

Welcome to the Engage Your Tribe podcast! In every episode you'll hear from member engagement experts and practitioners sharing insights and best practices for truly engaging their members in an age of information overload.