Podcasts about ahava leibtag

In this episode, hosts Reed Smith and Chris Boyer explore the evolving role of content in healthcare marketing, diving into content composability, AI's impact on content creation, and how health systems can maximize their content strategies. They break down how healthcare organizations can move beyond simple content production to a structured, data-driven approach that enhances patient engagement. Later in the show, they are joined by Ahava Leibtag, who introduces the concept of a Content Stack, offering a framework for building, managing, and distributing healthcare content efficiently. Tune in for insights on how to future-proof your content strategy in an AI-driven world. Mentions from the show:  What is Content Composability? How AI is reshaping the content creator industry 16 Predictions About AI, Content Creation And Its Effect On Business Ahava Leibtag on LinkedIn Aha Media Group Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

Plain language is a communication style that aims to simplify complex information and make it more accessible to a wider audience. It involves using clear, concise, and jargon-free language to convey information in a way that is easily understood by the intended audience. The goal of plain language is to eliminate confusion, improve comprehension, and enhance communication between the sender and receiver. In this episode, I speak with Ahava Leibtag, an expert in plain language and digital content strategy. Ahava is a 2020 inductee into the Healthcare Internet Hall of Fame as an Innovative Individual and has 20+ years of experience in content development. She is the president and owner of Aha Media Group, LLC, a copywriting, content strategy and content marketing consultancy. She is also the author of The Digital Crown: Winning at Content on the Web. Today we're talking strategies for writing clear, understandable content for online education and digital platforms.  Key Takeaways Plain language focuses on questions like: Can people find what they're looking for? Can they understand it? Can they act on it? Break up content into small chunks with headings, bullet points, short paragraphs and plenty of white space. This makes digital content more scannable. Limit sentences to no more than 14 words. Long, complex sentences are harder for readers to process.  Plain language does not mean "dumbing down" - you can still communicate sophisticated ideas clearly. Writing should have cadence and rhythm, not just simplicity. Read content aloud to check flow.  Complexity does not equal authority. Clear communication better builds trust and credibility. Stories and analogies are powerful tools for explaining complex medical concepts plainly.  Do keyword research to understand what terminology your audience uses and link plain language to those search terms. Timestamps (3:13) - Introducing Ahava (7:50) - Definition and importance of plain language (13:00) - Introduction to her Building Blocks: What they are and how they work (18:32) - Ahava's perspective on all writing is rewriting (22:56) - Simplifying digital content (33:14) - How to still have authority and expertise with simplicity (37:27) - Where to connect with Ahava Resources Free ebook. How to Write About Complex, How to Write About Sensitive and Difficult Topics American Medical Writers Association Plain Language Checklist.  Connect with Ahava Aha Media Group LinkedIn Support the show

For today's healthcare consumer, there is no shortage of online medical content for education and self-diagnosis. With the amount of content that consumers can access, but perhaps not properly interpret, how are health systems helping their patients and communities better utilize and understand content to guide them to the care they need? Listen to Ahava Leibtag, President of Aha Media Group, and host Alan Tam as they discuss how and what healthcare content marketers need to think about and measure in their content marketing strategy. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

For today's healthcare consumer, there is no shortage of online medical content for education and self-diagnosis. With the amount of content that consumers can access, but perhaps not properly interpret, how are health systems helping their patients and communities better utilize and understand content to guide them to the care they need? Listen to Ahava Leibtag, President of Aha Media Group, and host Host Alan Tam as they discuss how and what healthcare content marketers need to think about and measure in their content marketing strategy. Hosted on Acast. See acast.com/privacy for more information.

Guest contributor Paul Fahey was on site in Boston for NESHCo's annual conference and had a chance to catch up with several guests. First, Ahava Leibtag shares what patient-centered language really means, then Jason Smith, Jim Dalglish, and Terri Robinson discuss how Hebrew SeniorLife is reimagining home, health, and community for older adults.  This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you'll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#270)See omnystudio.com/listener for privacy information.

Ketubot bookmark and checklist Masechet Sotah is sponsored by Ahava Leibtag in honor of Dr. Bryna Levy. "She helped me fall deep in love with learning." Today's daf is sponsored by Rikki and Alan Zibitt in loving memory of Rikki's mother, Frieda Carlin, Freydl bat Meir v'Rivka on her 8th yahrzeit. "May her neshama have an Aliyah. Mom, we love and miss you every day."  Today’s daf is sponsored by Dodi Lamm and Tina Lamm in loving memory of their wonderful aunt, Miriam Auslander, Miriam bat Meir Shmuel v’Perel, who passed away this week. "She was intelligent, creative, full of warmth and beloved by young and old.  We will miss her!" The first two parts of the process of a woman becoming a sotah are called kinui and stira. Kinui is a warning by the husband that his wife shouldn’t be alone in a room with a particular man. Stira is if she is then seen going into a room alone with that man. In the presence of how many witnesses does the husband need to do the kinui and how many witnesses are required to testify that she was in the room alone with that man after the warning was issued? Rabbi Eliezer and Rabbi Yehoshua disagree about the numbers and the Gemara later brings a third tannaitic opinion (Rabbi Yosi B’Rabbi Yehuda) as well. Why is Masechet Sotah in this placement among the masechtot? What does it teach us about the connection between a nazir and a sotah? Rav Shmuel bar Rav Yitzchak minimizes the blame placed on the sotah as he holds that it takes two to tango, meaning a woman who is not loyal is a reflection of the husband as well, as spouses are matched up to each other by their actions. Furthermore, Raba bar Rav Hanna says that when God makes matches it is as difficult as the splitting of the Red Sea. A difficulty is raised on Rav Shmuel from a statement of Rav that says that couples are matched up already from birth, before they have an opportunity to sin. How is that resolved? The Gemara points out that the debate about witnesses was only for kinui and setira, but if witnesses saw the couple engage in sexual relations, all agree that even with one witness, we can act on that testimony and forbid the wife to her husband and she will not be able to drink the sotah waters to try to prove her innocence. From where is this derived? After this is proven from verses, the Gemara questions this proof as it seems unnecessary, but eventually shows why it was necessary. What is the basis for the debate between Rabbi Eliezer, Rabbi Yehoshua and Rabbi Yosi b’Rabbi Yehuda? The rabbis raised an important critique against Rabbi Eliezer and Rabbi Yosi that if we allow only the husband’s testimony in part of the process, there will be no end to the cases in which husbands will forbid their wives to them. Nowadays (after the destruction of the Temple) that there is no way for a woman to prove her innocence, Rav Chanina warned that men should make sure not to warn their wives not be with a particular man as according to Rabbi Yosi son of Rabbi Yehuda, even without witnesses this could forbid her to him if she ends up going into a closed room with that man. Why is it called kinui when he warns her?  Two different suggestions are given.

Ketubot bookmark and checklist Masechet Sotah is sponsored by Ahava Leibtag in honor of Dr. Bryna Levy. "She helped me fall deep in love with learning." Today's daf is sponsored by Rikki and Alan Zibitt in loving memory of Rikki's mother, Frieda Carlin, Freydl bat Meir v'Rivka on her 8th yahrzeit. "May her neshama have an Aliyah. Mom, we love and miss you every day."  Today’s daf is sponsored by Dodi Lamm and Tina Lamm in loving memory of their wonderful aunt, Miriam Auslander, Miriam bat Meir Shmuel v’Perel, who passed away this week. "She was intelligent, creative, full of warmth and beloved by young and old.  We will miss her!" The first two parts of the process of a woman becoming a sotah are called kinui and stira. Kinui is a warning by the husband that his wife shouldn’t be alone in a room with a particular man. Stira is if she is then seen going into a room alone with that man. In the presence of how many witnesses does the husband need to do the kinui and how many witnesses are required to testify that she was in the room alone with that man after the warning was issued? Rabbi Eliezer and Rabbi Yehoshua disagree about the numbers and the Gemara later brings a third tannaitic opinion (Rabbi Yosi B’Rabbi Yehuda) as well. Why is Masechet Sotah in this placement among the masechtot? What does it teach us about the connection between a nazir and a sotah? Rav Shmuel bar Rav Yitzchak minimizes the blame placed on the sotah as he holds that it takes two to tango, meaning a woman who is not loyal is a reflection of the husband as well, as spouses are matched up to each other by their actions. Furthermore, Raba bar Rav Hanna says that when God makes matches it is as difficult as the splitting of the Red Sea. A difficulty is raised on Rav Shmuel from a statement of Rav that says that couples are matched up already from birth, before they have an opportunity to sin. How is that resolved? The Gemara points out that the debate about witnesses was only for kinui and setira, but if witnesses saw the couple engage in sexual relations, all agree that even with one witness, we can act on that testimony and forbid the wife to her husband and she will not be able to drink the sotah waters to try to prove her innocence. From where is this derived? After this is proven from verses, the Gemara questions this proof as it seems unnecessary, but eventually shows why it was necessary. What is the basis for the debate between Rabbi Eliezer, Rabbi Yehoshua and Rabbi Yosi b’Rabbi Yehuda? The rabbis raised an important critique against Rabbi Eliezer and Rabbi Yosi that if we allow only the husband’s testimony in part of the process, there will be no end to the cases in which husbands will forbid their wives to them. Nowadays (after the destruction of the Temple) that there is no way for a woman to prove her innocence, Rav Chanina warned that men should make sure not to warn their wives not be with a particular man as according to Rabbi Yosi son of Rabbi Yehuda, even without witnesses this could forbid her to him if she ends up going into a closed room with that man. Why is it called kinui when he warns her?  Two different suggestions are given.

Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more t

In this episode, Ahava Leibtag and A. Lee Judge discuss the importance of niche marketing and creating content that communicates to your audience clearly. Ahava gives additional insight into the advantages and disadvantages of hiring a specialized marketing agency, content strategy, content marketing, digital communications, and podcasting.Conversation points: What is the story behind your choice to focus on a particular industry? From the standpoint of a marketer looking to hire an agency for content marketing, what are some of the advantages and disadvantages of hiring a specialized marketing agency? When an organization needs to “start” with written content, what are your tips on guiding their marketing agency to produce text in a voice that represents their expertise? What are your thoughts on how Marketers should be considering video as a part of their marketing mix? What about Podcasts? Is this something that all marketers should be considering, or do you think there are cases where podcasting might not be ideal? What advice would you give marketers who struggle with creating great content, when at the same time they are in a very regulated industry? Tell us your latest thoughts on how marketers can optimize the repurposing of their new or existing content. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

Recorded live in Salt Lake City for the 27th Annual Healthcare Marketing and Physician's Strategy summit, host Chris Boyer is joined by Vanessa Hill, of Beth Israel Lahey Health, Stephen Moegling from Hailey Sault, J.K. Llyod of Eruptr and Ahava Leibtag of Aha Media, where they share their reactions of what it's like to finally attend a conference in person, the biggest challenges health systems face in the current state, and other big takeaways from this year's summit.  Mentions from the Show:  Vanessa Hill on LinkedIn Stephen Moegling on LinkedIn JK Lloyd on LinkedIn Ahava Leibtag on LinkedIn Chris Boyer on LinkedIn Chris Boyer on Twitter Reed Smith on LinkedIn Reed Smith on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Presentation in PDF format (for the proper effect, open with a Reader such as Adobe and view in Read or Presentation mode) Masechet Yevamot is sponsored by Ahava Leibtag and family in memory of her grandparents, Leo and Esther Aaron. "They always stressed the importance of a Torah life, mesorah and family. May their memory always be a blessing for their children, grandchildren, great-grandchildren and great-great grandchildren." This week's learning is sponsored by Suri Davis-Stern in honor of her son’s engagement and daughter's wedding. “Hakarat hatov to Hkbh on the engagement of my son, Yosef Stern to Rivka Cohen and the forthcoming wedding of my daughter, Esther Stern to Shai Goldman." Today’s daf is sponsored by Harriet Hartman in loving memory of Professor Dianne Ashton “She was taken from us suddenly in January of this year. A strong woman who beat all odds for her years and strongly advocated for woman's achievements and spirituality and modeled them herself.” Today’s daf is sponsored by Naomi Ferziger and Debbie Gevir in loving memory of their friend Ruti Greenberg. “Ruti was our wonderful, vivacious and beautiful friend who died on Pesach 8 years ago. Ruti's chessed, which is exemplified in her name "Rut", was just one of her special characteristics. Her optimism and strength coupled with her joie de vivre, wit and beauty continue to live in our hearts. Ruti, we miss you so much and think of you often. Yehi zichra baruch.” If a married man died without having children, his wife would be designated to enter into a levirate marriage with his brother in order to fulfill the name of the dead brother (continue his legacy). However, if he has one brother and that brother happens to be forbidden to the wife due to one of 15 forbidden relationships described in the Mishna, she would be exempt from levirate marriage and would be permitted to marry anyone else. Not only is she permitted without levirate marriage, but if he had other wives, they would be permitted as well. If there was a third brother to whom the wife was not related to in a forbidden manner, and the second wife (tzara) entering into a levirate marriage with him and then he died without children, the first wife, the second wife (the one who is now married to the third brother, and if the third brother had another wife, they would all be exempt from levirate marriage with the other brother (the one to whom the first wife was forbidden to in the first place). However, if the first wife were to die before the husband, then the forbidden relationship is no longer in existence and the other wives would be permitted (and therefore obligated) to enter into a levirate marriage with the brother. All these laws are derived from the case of "his wife's sister" - if so, why does the Mishna start with "his daughter" and not that case? 

Presentation in PDF format (for the proper effect, open with a Reader such as Adobe and view in Read or Presentation mode) Masechet Yevamot is sponsored by Ahava Leibtag and family in memory of her grandparents, Leo and Esther Aaron. "They always stressed the importance of a Torah life, mesorah and family. May their memory always be a blessing for their children, grandchildren, great-grandchildren and great-great grandchildren." This week's learning is sponsored by Suri Davis-Stern in honor of her son’s engagement and daughter's wedding. “Hakarat hatov to Hkbh on the engagement of my son, Yosef Stern to Rivka Cohen and the forthcoming wedding of my daughter, Esther Stern to Shai Goldman." Today’s daf is sponsored by Harriet Hartman in loving memory of Professor Dianne Ashton “She was taken from us suddenly in January of this year. A strong woman who beat all odds for her years and strongly advocated for woman's achievements and spirituality and modeled them herself.” Today’s daf is sponsored by Naomi Ferziger and Debbie Gevir in loving memory of their friend Ruti Greenberg. “Ruti was our wonderful, vivacious and beautiful friend who died on Pesach 8 years ago. Ruti's chessed, which is exemplified in her name "Rut", was just one of her special characteristics. Her optimism and strength coupled with her joie de vivre, wit and beauty continue to live in our hearts. Ruti, we miss you so much and think of you often. Yehi zichra baruch.” If a married man died without having children, his wife would be designated to enter into a levirate marriage with his brother in order to fulfill the name of the dead brother (continue his legacy). However, if he has one brother and that brother happens to be forbidden to the wife due to one of 15 forbidden relationships described in the Mishna, she would be exempt from levirate marriage and would be permitted to marry anyone else. Not only is she permitted without levirate marriage, but if he had other wives, they would be permitted as well. If there was a third brother to whom the wife was not related to in a forbidden manner, and the second wife (tzara) entering into a levirate marriage with him and then he died without children, the first wife, the second wife (the one who is now married to the third brother, and if the third brother had another wife, they would all be exempt from levirate marriage with the other brother (the one to whom the first wife was forbidden to in the first place). However, if the first wife were to die before the husband, then the forbidden relationship is no longer in existence and the other wives would be permitted (and therefore obligated) to enter into a levirate marriage with the brother. All these laws are derived from the case of "his wife's sister" - if so, why does the Mishna start with "his daughter" and not that case? 

In this episode we had the pleasure to speak to Ahava Leibtag, who is the president and owner of Aha Media Group. Ahava has more than 20 years of experience in writing, messaging and marketing. She's a thought leader on content strategy and content marketing and has written a book, "The Digital Crown", that explores the intersection of content strategy and content marketing. In the podcast episode Ahava shares her best tips on how you can be brave with your content marketing. If you want to know more or get in touch with Ahava, you find more information in the links below:   https://www.linkedin.com/in/ahavaleibtag/   https://ahamediagroup.com/about-us/

Ahava Leibtag is back in the house for the first of a three-episode series about how words matter. The more we talk about understanding, engaging, and designing for consumers, the more we should realize that words are powerful. Ahava shares some provocative thinking about how content can be the key to staying relevant in consumers' lives before they even seek care. All that, plus the Flava of the Week about choosing to be part of making healthcare better. What can we learn from the speakers at the recent DGTL Voices virtual conference? Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Ahava Leibtag is back in the house for the first of a three-episode series about how words matter. The more we talk about understanding, engaging, and designing for consumers, the more we should realize that words are powerful. Ahava shares some provocative thinking about how content can be the key to staying relevant in consumers' lives before they even seek care. All that, plus the Flava of the Week about choosing to be part of making healthcare better. What can we learn from the speakers at the recent DGTL Voices virtual conference? See acast.com/privacy for privacy and opt-out information.

Ahava Leibtag is the founder of Aha Media, author of The Digital Crown: Winning at Content on the Web, and an Innovative Individual in the Healthcare Internet Hall of Fame.With 20+ years of writing and content, she has learned to use strategy to connect the dots that lead to a better user experience. A great UX professional, she says, finds a UX angle in everything they do, whatever their job title. Tune in for insights about:Ahava's secret content sauce: The triangle of decision makingHow to work with data-driven contentWhy it's smart to learn as much as we can about the field, and how to do thatWhat UX pros can learn from content marketing — and from Top Gun!Try our free UX writing courseConnect with Ahava on LinkedInCheck out her book The Digital CrownA few of Ahava's recommended resources:Search Engine LandGoogle TrendsAhrefs free keyword generatorMoz  

We all know that content marketing is an essential part of today's marketing mix - but there are so many different forms of content - how does everything fit together? And how do you truly capture the attention of your audience in the current era of content overload? Those are just 2 of the questions that I'm going to be asking to my guest on Digital Marketing Radio episode 259. She's a 2020 inductee into the Healthcare Internet Hall of Fame as an Innovative Individual, has 20+ years of experience in content, and is founder of Aha Media - a copywriting, content strategy and content marketing consultancy based just outside Washington DC in the US - welcome to DMR, Ahava Leibtag.

If you're a business owner struggling to write copy for your blog, you're in the right place. Today's guest is Ahava Leibtag, who has more than 20 years of experience in writing, messaging, and marketing. She is a well-known content expert who publishes thought leadership on topics such as content strategy and marketing. She is also the author of The Digital Crown: Winning at Content on the Web. Ahava is the president and owner of Aha Media Group, a copywriting and content marketing agency founded in October 2005. In 2020, she was inducted into the Healthcare Internet Hall of Fame as an Innovative Individual. Mentioned in This Episode Use Google Trends to analyze your content Optimize your content with editing apps like Hemingway and Grammarly What you will learn: Ahava's marketing story (1:12) Why you need a niche (3:26) The importance of a core competency Honesty is the best policy Preparing to write complex content (13:05) What do people want to know Optimizing your content and staying on brand (19:32) How to organize your page Tools to navigate your writing (23:12) Writing on unfamiliar topics (25:39) Do your research Bite - snack - meal Get in touch with Ahava (30:01) Ahava Mentality - Quotes From the Show “You should know something about everything and everything about something” “You have to know when you don't know enough” “Content is valuable to a user when people can find the information that they need” “Your website is your front door”

Be careful what "club" you join. Franchising can be like an HOA that is great until they pull a power move on you. 2 book reviews "Epic Content Marketing" by Joe Pulizzi and "The Digital Crown" by Ahava Leibtag.

Google's recent announcement to move away from third-party cookies sent a signal to digital marketers everywhere to rethink the way they are tracking customer behavior. In this episode, hosts Chris Boyer and Reed Smith discuss marketing in a cookie-less world, share ways that digital marketers can shift their digital marketing in response and then are joined by Ahava Leibtag of Aha Media who shares how her organization went one step further and eliminated gated content as part of their digital marketing strategy.  Mentions from the Show: How the cookie crumbled: Marketing in a cookie-less world A 5-step path to cookieless digital marketing Ahava Liebtag on LinkedIn Ahava Liebtag on Twitter AhaMediaGroup.com Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website

I’m thrilled to welcome back 5 of my previous guests to the show: Dog is my Co-Pilot’s Peter Rork, the inimitable Scott McKain, Carla Johnson, Melanie Deziel and Engelina Jaspers. Each of my 5 guests will introduce the topic of their choice and then collectively, we’ll discuss over egg-timed 5 minutes. I don’t know the topics in advance; nor do I necessarily want to know them. Plus I’ll show you the best of the week that was in the form of my 1-minute CoronaByte highlights. This week you’ll hear from Ahava Leibtag, Jon Miller, Jason Falls and Adam Ferrier. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ahava means love, which would make Moshe Engelberg happy, but THIS love is reserved strictly for content strategy. Or is it content design? Or is it content marketing? Confused? Don’t be. Ahava Leibtag will explain everything, including how to fight the content flood. Can you get insurance for that? Learn more about your ad choices. Visit megaphone.fm/adchoices

Ahava Leibtag, founder and president of Aha Media, talks about building loyalty and trust with content marketing.

Content strategy expert and author Ahava Leibtag shares advice on distinguishing your message by refining your B2B brand's voice and tone and by using plain language in your content.

Bring it on, 2020! We are ready for you! To close out an extraordinary year and kick off the new one, guest contributors Shawn Gross, Ahava Leibtag, Michael Roberts, Gina Czark, Kate Gillmer, Lydia King, and Chris Hemphill give their takes on how to shift the way healthcare is marketed, connected, and experienced. All that, plus we celebrate the podcast’s trajectory as it approaches 100 episodes and 2 years on the airwaves. Thanks to Ultera Digital, and the Shift.Health Network for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.

“Alexa, how do I optimize my hospital’s content for voice search?” A solid place to start is by slowing down and asking ourselves what healthcare consumers want from voice. Ahava Leibtag, president of Aha Media Group, discusses the current state of voice search and what to do today to prepare for tomorrow. All that, plus the dangers of demographic segmenting and flying before we crawl. Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.

Ahava Leibtag and Shane Barker discuss content strategy formulation that can guide a marketing team to meet and exceed their business goals. Ahava walks you through the essentials of crafting a great content marketing strategy to elevate your content game. Unless you’re living under a rock, you know that content is vital to the success of any marketing campaign. In fact, businesses of all sizes are leveraging custom content to reach, engage, and convert their audiences. According to a report by CMI, 92% of businesses are committed to content marketing. Even so, as many as 62% of businesses don’t have an actual content marketing strategy. But, you should definitely have one. Ahava Leibtag, my guest on this podcast episode, is an expert content strategist and the President of Aha Media Group. She is a true content ninja, who has joined us to help marketers like you to elevate your content game. Ahava emphasizes that all businesses should formulate an effective content marketing strategy. It is crucial to the success of your business. Here is how a content marketing strategy can help you elevate your content game: https://shanebarker.com/podcasts/ahava-leibtag/   In this episode, YOU WILL LEARN: Importance of having a personal touch with your audience Collaboration yields results How Art and Writing is connected The Effective way to market content Focus has shifted to the Audience from brand Success lies in the experience RESOURCES https://ahamediagroup.com Content Strategy for the Web

Ahava Leibtag, President of Aha Media Group, joins the Content Experience Show to discuss the intersection of content strategy with content marketing.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why content strategy is separate but complementary to content marketing Why Aha Media started the November Writing Challenge Why you should read your writing out loud Why content is the most critical component of the user experience Why your content should use “plain language”   Resources Convince & Convert Aha Media Group   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Ahava Leibtag of Aha Media Group joins Kristina to talk about one of her specialities: taking a plain language approach to creating content. She also shares ideas for streamlining content governance workflows and chimes in on the great FAQ debate.

This week, hosts Chris Boyer and Reed Smith are joined by content strategist expert Ahava Leibtag, President of Aha Media Group, and they discuss the challenges and complexities hospitals and health systems may face when building a content strategy. They define the elements needed in a comprehensive strategy, what exactly “content “ is and how to structure an editorial calendar that is long-term and sustainable. Also, Reed and Chris argue the differences between content marketing and brand journalism. Mentions from the Show: Aha Media Group The Digital Crown: Winning at Content on the Web Ahava Leibtag on Twitter Ahava Leibtag on LinkedIn Content Marketing World 2018 (use “LIEBTAG” for $100 off registration) Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Ahava Story This week, Jodi and Eliot talk about their interview with Ahava Leibtag of Aha Media about why she started her unique business, the worst day of her business, and the heartwarming best day. And of course, being Eliot and Jodi, they also make time to discuss the perils of putting beans up your nose, all while making it relevant to your business.   So what DOES this week’s episode say about your business? Ahava has a big “why” for her business. But yours doesn’t have to be as life or death as hers to matter. What if you just started with asking yourself: “what’s broken in the world, or my industry, that I want to fix?” What do you have the power to fix? What you are frustrated by can be the opening for you to really grow your business. If you are daunted or frustrated by something in your industry, chances are you are not the only one. Knowing this North Star is also a great way to know when you are going off track as well, and help you get realigned with what matters to you. It doesn’t have to be world hunger, but you do have to connect to something higher than just your profit margin. What enables you to do your best work? And even more importantly – what is your best work? And who do you do your best work for? And remember: there is enormous value in the entire span of real – the really good stuff and the really bad stuff - and trying to skip over any of it, like with a “silver lining”, can make for some missed opportunities. There is a gift in contrast that allows you to see more clearly. If it is lonely at the top, you’re doing it wrong. It really does take a village. There is so much to gain by trusting the smarts and the heart of the character of your team.   What story do you want to tell? So we told you our story – now it’s time to tell us yours! What was your best or worst day at your business? Go to SoHeresMyStory.com and share your story.   Want to Connect? You can connect with us or tell your story… via our confidential toll free line at 1-833-83-STORY Email: talktous@heresmystory.com Facebook: http://www.facebook.com/SHMSpodcast   Twitter: @SHMSpodcast     Want to support us? Review us on iTunes, Stitcher, or wherever you listen to the podcast. Visit our Patreon page. (http://www.patreon.com/SHMSpodcast)

In the 20th milestone episode, hosts Reed Smith and Chris Boyer share 20 top digital marketing tips for hospitals. health systems and physicians, as submitted by listeners. Listen in to these tips that span across websites, content marketing, social media and personalized marketing efforts. Contributors include: Mike Vujovich - https://www.linkedin.com/in/masterjedivuj/ Ed Bennett - https://www.linkedin.com/in/edbennett/ Matt Gove - https://www.linkedin.com/in/mattgove3/ Justin Rodriguez - https://www.linkedin.com/in/justin-rodriguez-9103a98/ Greg Matthews - https://www.linkedin.com/in/gdmatthews/ Dan Hinmon - https://www.linkedin.com/in/danhinmon/ Ahava Leibtag - https://www.linkedin.com/in/ahavaleibtag/ Jared Johnson - https://www.linkedin.com/in/jaredjohnson/ Kyra Hagen - https://www.linkedin.com/in/kyrahagan/ Amelia Roberts - https://www.linkedin.com/in/ameliaroberts/ Jim Samuel - https://www.linkedin.com/in/jimsamuel/ Shel Holtz - https://www.linkedin.com/in/shelholtz/ Ben Dillon - https://www.linkedin.com/in/benjamindillon/ Jessica Levco - https://www.linkedin.com/in/jessicalevco/ Rob Birgfeld - https://www.linkedin.com/in/robbirgfeld/ Aaron Fox - https://www.linkedin.com/in/aaronfoxhealth/ Andy Gradel - https://www.linkedin.com/in/andygradel/ Steve Leibforth - https://www.linkedin.com/in/sleibforth/

When developing a strategy for a digital, content or campaign strategy, it's important to understand your audiences, their interests and their needs. Many hospitals and health systems are beginning to develop sophisticated methods in persona development. Hosts Reed Smith and Chris Boyer discuss the history of persona development, some of the major elements used to build them and list some of the “evidence-based” ways organizations are using to ensure these profiles align with the audiences they actually serve. Featuring an expert interview with content expert Ahava Leibtag.

Live from the 2017 Healthcare Marketing and Physician Strategies Summit, hosts Chris Boyer and Reed Smith welcome expert guests Ahava Leibtag, Ed Bennett, Matt Gove and Brian Gresh in this live recording. The hosts and guests engage in a spirited conversation about consumerism and how marketers can do a better job of owning experience in their health systems. They also debate the veracity of online feedback and answer questions from the audience.

If you’re a business with an online presence, content marketing is critical to growing your business and building relationships with customers, which can have a direct impact your bottom line. In fact, creating quality content that is both relevant and useful to your audience can be the difference between being seen as a trusted leader in your field and being ignored. Too many organizations make the mistake, however, of not creating a sound content strategy, which inevitably leads them to making costly mistakes that confuse – and lose – potential clients. My guest on today’s episode of the Grow My Revenue Business Cast is content creation expert Ahava Leibtag. Ahava helps businesses develop strong, coherent content strategies that allow businesses to showcase their expertise online and be seen as leaders in their industries. Today, we cover the common mistakes businesses make when developing their content strategies, why it’s important to have a designated person leading the charge, and the number one thing to consider when creating content for your organization. I know you're going to love this talk, and you're going to learn a ton on today's edition of Grow My Revenue! Listen to this episode and discover: · What common mistakes companies make when creating content strategies. · Why having a content strategy – and someone to lead the effort – is so important. · What the number one thing to consider is when creating content. · The five questions companies should answer when creating content strategies. · When and where to draw the line between content creation and self promotion. · How asking (the right) probing questions will help companies understand their customers’ issues better, which leads to better content creation. · And so much more! Episode Overview Before we get into the five questions companies must answer to create effective content strategy plans, Ahava and I uncover the biggest mistakes businesses make regarding content marketing. Although Ahava says she sees a lot of missteps, we talk about three in particular.* After discussing the biggest mistakes in content marketing, we discuss the top five things that companies should ask themselves when creating content strategy. Before diving into strategy, Ahava always asks companies five questions.* “One of the clients we worked with had a 28 percent increase in social media traffic after we answered those questions, and they also had far less confusion among their content teams about how to write content,” Ahava said. Also on today's show, Ahava and I talk about how a company can effectively identify their audience, and the number one question an organization should be asking with regard to content creation. Tune in for all of that and more on today's Grow My Revenue with Ahava Leibtag. *For full show notes and other resources, please visit: http://www.ianaltman.com/podcast/ahava-leibtag/

In the second installment of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Ahava Leibtag, founder of Aha Media Group, who will be speaking on how to navigate challenging content strategy conversations at The Revolve Conference, a gathering of design, business and marketing professionals to be held Oct. 27-28, 2016 in Charleston SC. Details here: http://revolveconference.com

How to build a content strategy…it starts with great listening skills. Ahava Leibtag shares the importance of having systems and processes to create a successful content strategy. See the show notes.

Ahava Leibtag is the owner of a content strategy and content marketing consultancy company and is passionate about content and prides herself on tackling the toughest content projects. She talks about the hardest challenge she’s faced as an entrepreneur and who influences her career and why. She also talks about how she sets goals and what her next plans are.

Creating Valuable Content for Your Agency In this episode of The Smart Agency Master Class, I talk with Ahava Leibtag, and she is going to explain the six steps for creating valuable content to help you reach your target audience and increase your impact. Ahava is the president and owner of Aha Media Group, a content strategy and content consultancy in Washington, D.C. How can you generate leads for your agency? If you ask Ahava how to create great content, she will tell you step one is understanding your target audience. You need to know their business, understand their pain points, and know what solutions they are seeking. Know this before anything else because you can't start talking to people without knowing what they want to hear. You also need to spend time where your target audience is spending time. Don't feel like you need to be on all the social channels. If your target audience isn't on Twitter, why are you wasting your time and energy on Twitter? Once you've located your target audience make sure you master that technology. “Content and social marketing isn't all that simple,” Ahava says, “it's a lot of stuff to balance, so make sure you know how to use the technology.” Checklists are imperative in order to create valuable content that can generate new business for your agency. #1 - Findable. Make sure that you are utilizing appropriate keywords so your target audience finds you. Also think about how your content relates to other content. If someone is looking for a dresser, they may also be looking for a headboard. #2 - Readable. We've all seen it - bad web writing. Keep your content short and with the most important points at the top. People just don't read long-form content anymore, so don't have giant chunks of text. #3 - Understandable. It seems like a no-brainer, but you need to have your content easy to read, and not all about yourself. Make sure it is relevant to your audience. Show them that you understand their pain points. #4 - Actionable. Include clear calls to action in your content so the reader knows what to do next. Content exists for two reasons: because it supports business objectives and because it helps users accomplish their tasks. You want the person consuming your content to feel comfortable performing the action your requesting. #5 - Shareable. This does not mean going viral. Shareable content fills a need, is well executed, and simple to understand. It's the kind of content that can jump from the hands of the person that has it, right into the hands of the person who needs it. #6 - Mobile. It's clear mobile is huge in content and social marketing, but Ahava hasn't quite finalized its place. Since mobile can be standalone and fit within each of the other checklist items look for more to come in the future. Winning at content on the web. Be sure to pick up a copy of Ahava's book, The Digital Crown: Winning at Content on the Web. It's full of tips to simplify and refine your processes so you're putting out the best messaging possible as well as creating valuable content. Bonus: go to Aha Media Group's website and download the first chapter for free! Take Your Agency to the Next Level I hope you find my guide to creating valuable content helpful and you are able to implement it within your agency's strategy. There may be other business struggles you need to focus on. Don't worry, I have all you need to get through these obstacles. I have advice on topics such from getting your agency exposure in the news, the best way to get through a recession or even how to use a social media community to expand your brand awareness. If growth is your focus, I've discussed the four phases of growth within your agency and ways in easing through website issues holding your business back. I have all the information you need to help you. You can learn more about my life and my experience as well as lots of tips, tricks and insights by reading my blogs that cover a wide variety of topics. If videos are more your thing, don't worry, i've got you covered! You can check out more from my Ask Swenk series and more of my videos on my Youtube channel. There you will find advice from myself and other agency experts.

The goal of any site is to have great, compelling content. But what constitutes great content? How is the success of a blog post or a video measured? How can you be sure the time and effort put into crafting your content is providing an adequate return on investment?

With more than 15 years experience in writing, messaging and marketing, Ahava Leibtag has recently compiled her knowledge into her first book, The Digital Crown. She discusses the writing process, who the book is written for and what she hopes the reader will take away.

My guest On the show me today is president and owner of Aha Media Group, LLC, a content strategy and content marketing consultancy founded in October 2005. Prior to beginning Aha Media, she was a communications strategist for a government agency. Ahava has also worked for two major advertising agencies and a commercial production company, and she served as the metro beat reporter for The Jerusalem Post. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

In this week's internet marketing podcast, Andy talks to Ahava Leibtag, President and Owner of Aha Media Group See acast.com/privacy for privacy and opt-out information.