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There's a new player in the rewards space, and it's changing what's possible for earning points even if you never open another credit card. In this episode, I'm joined by Carissa Rawson, Director of Travel and Marketing for Rove, a fast-growing loyalty platform that combines a travel booking portal with an online shopping portal so you can earn transferable miles on hotel stays, flights, and everyday purchases. Whether you're new to points or you've been in the hobby for years, Rove offers earning opportunities that can work for everyone. Carissa and I talk about how the platform works, how you can use the miles you earn, and why Rove can stack with the cards and programs you already use. We also get into some of the most eye-catching multipliers currently available—like hotel bookings offering 25x, 40x, or even 55x miles. You'll hear how loyalty-eligible hotel rates work, how Rove handles posting timelines for both travel and shopping, and what to expect from their customer support. We also cover Rove's transfer partners, including newly added and exclusive options, and how members can redeem miles for flights or hotels. Tune in to hear the most common mistakes new users make, upcoming features on the horizon, and special bonuses available for listeners. ***** Special bonus for PMTFC podcast listeners! New to Rove? Sign up now and receive 1,500 Rove miles automatically at www.rovemiles.com/pmtfc ***** Turn your expenses into points and save tens of thousands of dollars a year on your wishlist travel. Don't miss out! Click here to know more about my comprehensive online program, Points Made Easy. Get full show notes and transcript: https://pointmetofirstclass.com/rove-loyalty-platform/ Want to shape the show? Take the Point Me To First Class listener survey and share what you love and want more of! https://docs.google.com/forms/d/e/1FAIpQLSeAPfb3wIaphMn_NoQzm_fljydsivTELQwh7pYoxrI2uTFoKQ/viewform?usp=header Eager to learn the secrets of award travel so that you can turn your expenses into unforgettable experiences? Join the Points Made Easy course waitlist here: https://pointmetofirstclass.com/pointsmadeeasy
Loyalty platforms have evolved from sideline UA channels to commanding 25-50% of major studios' media budgets. In this deep dive, VYBS founder Ido Raz breaks down everything game developers need to know about loyalty apps—from the basics to advanced strategies for maximizing player quality and LTV.We cover the biggest misconceptions about incentivized traffic, why casual games benefit the most, and how to avoid the common mistakes that kill campaigns. Plus, Ido shares the single most overlooked KPI that changes how you evaluate traffic quality.CHAPTERS:00:00 Introduction02:39 How Loyalty Apps Differ from Offerwalls03:33 Business Model: From CPI to ROAS Optimization05:28 Can Loyalty Be a Primary UA Channel?11:25 Best Genres for Loyalty Platforms12:29 The Magic Myth: Why Loyalty Requires Specialization13:45 Are Loyalty Users Different from Traditional Players17:20 When Should Studios Start Using Loyalty Apps?18:54 The Cash Flow Advantage: 4 Months vs 2 Years21:00 Timeline to Success: 1 Week to 7 Weeks22:35 Patience vs Pressure: Learning Cycles26:30 Using Loyalty to Amplify Live Events27:53 Common Mistakes Studios Make29:52 The Unrealistic KPI Problem34:58 Loyalty vs App Store Competition36:07 AI's Impact on Loyalty Platforms40:36 Best Way to Spot Low-Quality Users44:46 What's Next for VYBS?
In this explosive episode of Canada Is Boring, we dive into the political earthquake shaking Ottawa and Nova Scotia as MP Chris d'Entremont crosses the floor from the Conservative Party to the Liberals.The longtime Acadie–Annapolis MP, known for his strong local voter loyalty, stunned Parliament by announcing his decision immediately after the federal budget was tabled — a move that has triggered allegations, backlash, and deep questions about the leadership tone of Pierre Poilievre's Conservative Party.D'Entremont reveals he barely held his seat in the recent election — not because of national momentum, but because of his personal brand and decades of local trust. He says many lifelong Conservative supporters told him they could no longer vote for him under Poilievre's leadership style, forcing him to distance his campaign from the party leader during the election.The tipping point?A dramatic confrontation where Conservative House Leader Andrew Scheer and party whip Chris Warkentin allegedly barged into his office, yelled at him, and accused him of being a “snake.” D'Entremont says the incident “sealed the deal” on his decision to join Prime Minister Mark Carney's Liberals, describing a culture of negativity, toxic behaviour, and a party that felt “more like a frat house than a serious political organization.”The Conservatives deny the allegations — calling d'Entremont a liar, insisting the meeting was calm, and accusing him of turning his back on voters. Meanwhile, internal turmoil continues, with Edmonton MP Matt Jeneroux resigning days later and reports of senior party strategists scrambling to prevent more defections.From accusations of chaos inside the Conservative caucus, to the MP being booed at a Remembrance Day service, to the wider questions about leadership, tone, and political loyalty — this episode breaks down everything Canadians are arguing about.Floor crossing. Leadership battles. Nova Scotia politics. Party culture wars. Loyalty versus survival.This is Canadian politics at its pettiest, messiest, and most fascinating.All our links:https://bio.to/canboringThis podcast is hosted two idiots and created purely for entertainment purposes. By accessing this Podcast, I acknowledge that the CIB Podcast makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions presented in this Podcast are for general entertainment and humor only and any reliance on the information provided in this Podcast is done at your own risk. However, if we get it badly wrong and you wish to suggest a correction, please email canadianpoliticsisboring@gmail.com Hosted on Acast. See acast.com/privacy for more information.
Loyalty can hold a crew together — until it doesn't. In this episode, Sarah uncovers what happens when insiders within IntSAR begin to quietly question the leadership and promises that first inspired them. Through private recordings, WhatsApp messages, and first-hand testimony, the story turns inward: a mutiny not of ships and sailors, but of trust and truth. As one key figure steps forward to speak, Sarah pieces together how belief begins to break — and how manipulation can keep even the sharpest minds anchored in place. Peter Cowell was contacted for comment during the production of this series. At the time of publication, no response has been received. All accounts and opinions in this series are those of the participants, based on their own experiences. Allegations are always attributed to their sources. The story is told in the public interest to examine how trust, belief, and ambition can intertwine.
What can indie podcasters learn from one of the most talked-about podcasts of the year? Quite a lot, actually. Today, Jonathan Howard walks us through why New Heights, hosted by Jason and Travis Kelce, keeps fans coming back…and what we can apply to our own shows, even if we don't talk about football (or engaged to Taylor Swift).From authentic emotional moments to naming your community, building recurring segments, and leveraging vulnerability, we explore what makes a podcast not just popular—but obsession-worthy.Episode Highlights:[00:15] Welcome Back: Thanksgiving recap & missing co-hosts[03:30] DR debuts a jazzy AI theme song using Suno [07:11] Ralph and Jonathan on creating AI-generated podcast music [12:10] Main Topic Intro: What makes New Heights obsession-worthy? [18:14] Clip: Brotherly bond & emotional storytelling [23:42] Clip: Jason Kelce breaks down after Super Bowl loss[27:24] Nick and Ralph share how vulnerability strengthens listener loyalty [31:26] Segment names and structure[33:06] The power of naming your audience (“92 Percenters”)[35:36] Clip: Listener shoutouts[38:50] Clip: Behind the scenes of the “92 Percenters” inside joke [44:20] Key takeaways[48:21] Can solo podcasters create the same level of connection? [53:11] Building familiarity through small, repeated momentsLinks & Resources:
Ben Maller closes out this Post Thanksgiving Day show wondering why so many people think that Lane Kiffin should stay loyal to Ole Miss, debates whether or not Arch Manning should be the number 1 pick in the 2026 NFL Draft + an all-new Sports Jeopardy! See omnystudio.com/listener for privacy information.
What if your marketing actually made people trust you more? Ginny Delaitre shares how to create strategies that feel authentic, helpful, and human—while still driving serious results. Discover how to move beyond tactics and build real connections that last.
Please Follow Angry Male Vet Here:SubStack: https://angrymalevet.substack.com/YouTube: https://youtube.com/@AngryMaleVet/TikTok: https://www.tiktok.com/discover/angry-male-vetTrump's relationship with America's military reaches a crisis point as illegal orders, controversial strikes, and constitutional violations pile up. Angry Male Vet - a 23-year Air Force veteran with combat experience in Iraq and Afghanistan examines Trump's dangerous approach to military deployment, Pete Hegseth's failed leadership at the Pentagon, and why senior commanders refuse to abandon their oath to the Constitution.Venezuela strikes kill 80 people despite legal objections from JAG officers and CIA lawyers. Admiral Hoy steps down from Southcom command after just one year. Trump threatens six Democratic lawmakers with death for reminding troops about illegal orders. Hegseth purges Pentagon leadership while facing his own rape allegations and NDA payoffs. National Guard troops waste millions daily on photo ops in DC while ICE agents operate without rules of engagement.Military lawyers pushed back, allies stopped sharing intelligence, and the UK withdrew support for extrajudicial killings. Trump went around CIA legal counsel to get Hegseth's approval for strikes on fishing boats that pose no threat. Women in uniform face harassment concerns as Hegseth attacks their service. Voter suppression through military intimidation threatens 2026 midterms.Staff Sergeant Jacob Hill died 750 miles from family in DC during a political stunt deployment. Senior Pentagon officials reportedly prepare to remove Hegseth as Venezuela operations face scrutiny. Constitutional crisis builds as Trump tests limits while professional warriors maintain their oath. SUPPORT & CONNECT WITH HAWK- Support on Patreon: https://www.patreon.com/mdg650hawk- Support Hawk's Merch Store: https://hawkmerchstore.com- Connect on TikTok: https://www.tiktok.com/@hawkeyewhackamole- Connect on BlueSky: https://bsky.app/profile/mdg650hawk.bsky.social- Connect on YouTube: https://www.youtube.com/@hawkpodcasts ALL HAWK PODCASTS INFO- Additional Podcasts Available Here: https://www.hawkpodcasts.com- Listen to Hawk Podcasts On Your Favorite Platform:Spotify: https://spoti.fi/3RWeJfyApple Podcasts: https://apple.co/422GDuLYouTube: https://youtube.com/@hawkpodcastsiHeartRadio: https://ihr.fm/47vVBdPPandora: https://bit.ly/48COaTBSimplecast: https://hawk-droppings.simplecast.com- Hawk Podcasts RSS Feed: https://feeds.simplecast.com/pPVtxSNJ
Send us a textA headline said the quiet part wrong: a former Navy combat pilot and astronaut under investigation for “serious misconduct” because he affirmed the most basic military truth—refuse unlawful orders. We zoom out from the hot takes and lay down the actual hierarchy every recruit learns: Constitution, law, mission, order. When number four violates one through three, refusal isn't insubordination. It's duty.We walk through the law that backs it—Article 92 of the UCMJ, the legacy of Nuremberg, and the real-world stakes JAG officers navigate when commanders tread near red lines. Then we follow Mark Kelly's arc from the shooting of Gabby Giffords to the Senate, not to romanticize a politician, but to show how biography collides with a culture that rewards outrage and punishes clarity. Along the way, we dissect media framing that lops off the keyword “unlawful,” turning legal literacy into a panic about discipline, and we unpack the quieter machinery of administrative coercion: stalled promotions, vague investigations, and the slow sidelining of professionals who say no.This conversation widens to the long tail of power. We connect historical debts—like Haiti's coerced payments to France—to present instability, because justice is more than sentiment; it's math with memory. And we scrutinize the rise of legal theater around high-profile cases, where press conferences outpace evidence and collapsing prosecutions teach the public the wrong lessons about how law actually works. If institutions keep bending to loyalty tests and performance politics, the bones will snap. Until then, there's still time to hold the line: obey lawful orders, refuse unlawful ones, and insist that creeds mean what they say.If this resonates, share it with a friend, leave a review, and subscribe so you don't miss the next deep dive. Your voice helps keep the conversation anchored to facts, law, and the Constitution. Support the show
Send me feedback!I follow up on Randy Fine's (R-FL) Dual Loyalty bill and briefly discuss the Tucker Carlson controversy.SUPPORT THE SHOWGet a 10% discount by using the code LibertyDad at Black Guns Matter shop.OR, use the referral linkFIND ME ELSEWHERELinktreeSHOW NOTESCongress (HR 5817)
Here's your Thanksgiving Survival Guide! Happy Thanksgiving, everyone! ☎️ TALK TO MIKE: Click here!
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.In this episode of Let's Talk Loyalty and Loyalty TV, we sit down with Aoun Raza and Emily Ong from Landmark Group's Shukran program, one of the GCC's most successful loyalty programs with over 14 million active members.They also discuss Shukran's program revamp, its impact on engagement, and strategies for building lasting loyalty.Hosted by Lisa Brightwell.Show Notes:1) Aoun Raza2) Emily Ong 3) Landmark Group4) How to Lead in Product Management by Roman Pickler - Book recommendation 5) Never Lose A Customer Again by Joey Coleman - Book recommendation
The National Security Hour with Col. Mike and Dr. Mike – News for you, Mr. President, Americans do not heed a Chief Magistrate who stops other people's wars, but they desperately do need one who is focused solely on keeping Americans out of all wars unless we are attacked or invaded. Let all other countries tend to their own wars, never join them, and never support them, but always let those wars burn...
but.... Travel, Loyalty and Casino (comps) --- It's NOT about WINNING It's about optimizing and doing BETTER.ON THIS EPISODE: It's our last pre-ZorkFest episode and we have the details on how this year's ZorkFest will be next level!
Lisanne Vera, VP of Growth at KashKick, joins Taylor Lobdell to talk about the incentives economy, a marketplace where leisure becomes an asset. From her early affiliate-marketing roots to leading growth at one of the fastest-growing rewards apps, Lisanne unpacks how KashKick designs offers that respect user time, prevent bait-and-switch dynamics, and build long-term trust. She discusses how micro-earnings sustain engagement, why transparency matters more than flashy payouts, and why being relentlessly user-focused, even at the cost of short-term ROAS, can drive the strongest growth stories in mobile today.Key Topics and QuestionsMonetizing leisure time as engagement, how to align offers with user habits.Micro vs. large payouts: why early small rewards matter more for retention.Identifying drop-off, how can you spot value mismatches at first action, not D7.Trust and expectation: showing average, attainable outcomes, not edge cases.Marketplace curation to add only offers users already want, not random buys.User and advertiser transparency for clear education, ratings, and funnel data.Which social platforms are delivering the most reliable new users?How to design for seasoned rewards users versus newcomers.What steps help marketers adapt when retargeting and paid attribution get harder?Why value energy and attitude over traditional credentials when building a team?Which user-focused investments have delivered the clearest returns in long-term retention or brand strength?Timestamps(0:00) – Intro and Lisanne's background in affiliate marketing(2:04) – What KashKick is and how the marketplace works(2:21) – Treating leisure time as a market asset(3:00) – User-first campaign design and offer selection(3:37) – Why genuine interest matters more than payout size(5:29) – Designing offers that respect user time(5:48) – How micro-rewards sustain engagement(7:04) – Balancing small wins with big payout motivation(8:01) – Measuring engagement versus pure volume(8:58) – How KashKick incentivizes fintech and charity actions(11:12) – Building trust through transparency and education(13:03) – Giving partners visibility and fraud prevention(14:09) – Why affiliates and content creators still work(15:40) – Push, email, and the next wave of engagement(16:35) – Playing the long game with user-first growth(18:09) – What Lisanne looks for in new hires(19:00) – Advice for junior marketers(22:16) – Ocala travel tips and hidden springsSelected quotes(3:45) – “If the user isn't genuinely interested, no incentive will change that. You can offer six hundred dollars, but if it's not relevant, they won't do it.”(5:48) – “We give people rewards along the way, micro-earnings that make their time feel valued. Small wins keep users engaged.”(11:44) – “We tell users exactly how tracking works and why we need it. Transparency builds trust, and that's what keeps them coming back.”Mentioned in this episodeLisanne Vera on LinkedinKashKick app
Send me feedback!Representative Randy Fine has a bill related to Dual Loyalty. The text not yet available yet but I dig in with what I can find.SUPPORT THE SHOWGet a 10% discount by using the code LibertyDad at Black Guns Matter shop.OR, use the referral linkFIND ME ELSEWHERELinktreeSHOW NOTESCongressional RecordGovTrackCongress (HR 5817)Gabe Groisman
Welcome to Corruption, Loyalty, and Justice, the podcast about The Shield. In this episode, we discuss episode two of season five: Enemy of Good.Twitter: @RatchetBookClub, @ThatCoolBlkNerd, @Scarfinger, @SpadesTableBecome a Patron at http://www.Patreon.com/singlesimulcastDonate to the show at http://www.buymeacoffee.com/sscast
All is not well in Trumpworld, and reports are beginning to circulate - even in conservative media - that Trump is preparing to make some major cabinet changes in the near future. The two individuals most likely to get the axe are Pam Bondi and Kash Patel. While these two have been among the most loyal to Trump, they are also the most incompetent and have failed at every turn as they try to follow Trump's orders. Loyalty can only take you so far - you have to eventually produce results.After the federal courts struck down Texas' grotesquely gerrymandered new district maps last week, the Republican Party is now in a position where they might actually LOSE seats in next year's elections. The purpose behind the gerrymander was not just to take away seats from Democrats, but to shore up areas that were starting to see an ideological shift from red to blue. The gerrymandered maps could still come back, however, as Texas AG Ken Paxton has announced that he's asking the Supreme Court to save them. According to union officials, only 7% of the air traffic controllers in the country are going to be receiving the $10,000 bonus that Donald Trump promised them for working every day during the longest government shutdown in history. This 7% number is far lower than the total number of employees that had perfect attendance, so it wasn't immediately clear why some may get it while others have already been ruled out. Donald Trump is coming off the worst 10-day period for his poll numbers that he's ever experienced, according to the polling experts. The drops that he's seen are so intense that the experts described them as "shocking." Nevertheless, the President is so detached from reality that he got on Truth Social and bragged about having the highest poll numbers that he's ever received, which is the exact opposite of what happened. The man is so mentally unwell that he's not even living anywhere close to reality anymore.Text and and let us know your thoughts on today's stories!Subscribe to our YouTube channel to stay up to date on all of Farron's content: https://www.youtube.com/FarronBalancedFollow Farron on social media! Facebook: https://www.facebook.com/FarronBalanced Twitter: https://twitter.com/farronbalanced Instagram: https://www.instagram.com/farronbalanced TikTok: https://www.tiktok.com/@farronbalanced?lang=en
Welcome to Corruption, Loyalty, and Justice, the podcast about The Shield. In this episode, we discuss episode two of season five: Enemy of Good.Twitter: @RatchetBookClub, @ThatCoolBlkNerd, @Scarfinger, @SpadesTableBecome a Patron at http://www.Patreon.com/singlesimulcastDonate to the show at http://www.buymeacoffee.com/sscast
Peterman Brothers' Andrew Hasty unpacks Commitment #4 from The 15 Commitments of Conscious Leadership: Create Win-for-All Solutions. Andrew draws a powerful parallel between history and leadership using the Treaty of Versailles and the aftermath of World War I to show how "win–lose" thinking always backfires. He challenges leaders in the trades to move beyond short-term victories and build systems where everyone: customer, field professional, and the company — can win together. Through real stories from the Peterman team, Andrew shows why loyalty to outcomes, not rigid processes, leads to better results and a stronger culture. He breaks down the four keys to "win for all" leadership: candor, abundance, allyship, and curiosity, and reminds every leader that their people's failures are theirs to own and their successes are theirs to celebrate. Free Growth Resources for HVAC, Plumbing & Electrical: https://cantstopthegrowth.com/ Additional Resources: Chad on LinkedIn Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Win-for-All Thinking: Business success isn't a zero-sum game. The goal is to create outcomes that benefit everyone. Loyalty to Outcomes Over Processes: Processes matter, but leaders must be flexible enough to adapt them in pursuit of better results. Candor, Abundance, Allies, and Curiosity: The four traits every conscious leader must cultivate to build trust and innovation. Own the Failures, Give Away the Wins: A true leader takes responsibility when things go wrong and gives credit when they go right. Empowering Field Pros: Every policy or protocol should make life easier for the people in the field—the ones driving the company forward.
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.In this episode of Let's Talk Loyalty and Loyalty TV, Oleksandr Koliakin and Kanan Nabar from Shell share how they build and run a loyalty program across 25 markets worldwide. They discuss program design, regional and cultural adaptations, measurement, technology choices, lessons learned, and delivering seamless, rewarding customer experiences that drive engagement and business value.Hosted by Carly Neubauer Show notes:1) Oleksandr Koliakin2) Kanan Nabar3) Shell 4) Book recommendation: Personalized: Customer Strategy in the Age of AI5) Book recommendation: Strengths Based Parenting
Esra Ozturk talks about the future of fan loyalty platforms, and what it takes to create digital experiences that empower creators, fans, and brands to connect. Esra built products and sparked innovations at Meta, Uber, Zillow, and Instacart, now at Luffa she's leading the transformation into a next-generation fan loyalty platform. Host, Kevin Craine Do you want to be a guest? https://DigitalTransformationPodast.net/guest Do you want to be a sponsor? https://DigitalTransformationPodcast.net/sponsor
SEND ME A TEXT MESSAGE NOWJames Comey and Letitia James get pulled straight back into the national spotlight as the courts make a ruling on the indictments brought against them, raising serious questions about how their cases were launched and who was put in the driver's seat. The choices behind those decisions say a lot about the motives powering the legal chaos.That chaos circles right back to Donald Trump, because the people he elevates and the authority he hands out shape the entire landscape. The pressure, the targeting, and the strategy behind those moves reveal a pattern that affects everyone caught in his orbit.Senator Mark Kelly becomes the next flashpoint. A decorated Navy captain and sitting senator is suddenly attacked by the Pentagon in a way that puts him directly in danger, all because of comments he made to service members. The force of the backlash makes it clear who feels threatened and why.Kelly's situation exposes the deeper fight happening inside the system. Loyalty tests, political fear, and the expectation of silence collide with someone who refuses to play along, turning his name into a symbol of the tension that's building.On the world stage, Trump's Ukraine proposal drops with the impact of a live wire. The moment its outline reaches President Zelenskyy, it raises serious questions about what it demands from Ukraine and how directly it empowers Vladimir Putin.European leaders jump in fast because they see the stakes immediately. Their reaction is sharp and direct, showing how seriously they take the possibility that this proposal could rewrite the balance of power in a way that benefits Putin.Members of Congress start weighing the implications at home. The plan forces a collision between national security, foreign policy, and the future of America's role in supporting Ukraine while dealing with Russia's aggression.All of these tensions trace back to the same source. Trump's decisions send shockwaves through the courts, the military, and international diplomacy, pulling Comey, Letitia James, Mark Kelly, Zelenskyy, and Putin into a moment that feels increasingly unstable.A separate fight unfolds inside the White House as Donald Trump's long-promised new health care plan stalls once again. The delay turns what was supposed to be a major policy push into another display of confusion and incompetence, underscoring how unprepared Donald Trump is every time he tries to handle one of the most basic responsibilities of governing. It is one more reminder that the chaos and incompetence from Donald Trump is not an accident. Chaos and incompetence are the only things Donald Trump consistently delivers.If you'd like to help support this podcast financially with a small donation, here is the link: https://ko-fi.com/aworldgonemadAWorldGoneMadPodcast@gmail.com
How can your brand build genuine loyalty that translates into long-term business value when customer expectations continually evolve? Agility demands a deep understanding of your customer, a willingness to experiment, and the ability to pivot quickly when needed. Today, we're going to talk about building loyalty and trust through focused innovation, specifically within the competitive landscape of the baby care market. To help me discuss this topic, I'd like to welcome, Lindsey Kling, SVP Brand Marketing + Partnerships at Coterie. About Lindsey Kling Lindsey has 15 years of experience in scaling brands from startup to unicorn status, leveraging her expertise in strategic partnerships and marketing to drive growth and innovation in competitive markets. Prior to Coterie, she served as Head of Partnerships at Away where she built and led the partnerships function, forging brand-defining deals with partners such as Serena Williams, American Express and United Airlines. Before Away, Lindsey led the partnerships strategy for Uber and Uber Eats, developing foundational alliances that contributed to the brand's growth and ascent to a $100b valuation.Lindsey is a graduate of New York University and resides in Northern California with her husband and two children, Blaire and Asher. Lindsey Kling on LinkedIn: https://www.linkedin.com/in/lindseykling/ Resources Coterie: https://www.coterie.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
From American-record brilliance to a late-career grind, Evan Jager's story has been one of constant adaptation. But now he's ready to call it quits and move onto the next phase of life without running. The late-career push included an 8th place finish in the men's 3000m steeplechase at the U.S. Championships in 8:28.21 this year. He also ran the New Balance 5th Avenue Mile in September of this year and came in 19th with a 3:54.9. Jager originally made a name for himself when he set the 3000m Steeplechase American Record in July of 2015 with a 8:00.45. His other PRs include 13:02.40 in the 5,000m; 7:35.16 in the 3,000m; and 3:32.97 in the 1,500m. After one year in the NCAA ranks as a Wisconsin Badger (he came in 8th in the 1,500m at outdoors during the 2008 season), Jager turned professional. He then went on to win seven consecutive U.S. steeplechase titles from 2012–2018. He made his presence known on the world stage, grabbing a silver medal at the 2016 Rio Games in the 3000m steeplechase; prior to that he came in 6th at the 2012 London Games in the 3000m steeplechase.After a serious foot injury, Jager burst back on the scene in 2022, nabbing a second place finish at the 2022 USATF outdoor games.Check in as we unpack the peaks, valleys, and lasting legacy of one of America's most influential distance runners as he flips to the next professional chapter of his memorable career. Tap into the Evan Jager Special.If you enjoy the podcast, please consider following us on Spotify and Apple Podcasts and giving us a five-star review! I would also appreciate it if you share it with your friend who you think will benefit from it. Comment the word “PODCAST” below and I'll DM you a link to listen. If this episode blesses you, please share it with a friend!S H O W N O T E S-The Run Down By The Running Effect (our new newsletter!): https://tinyurl.com/mr36s9rs-Our Website: https://therunningeffect.run -THE PODCAST ON YOUTUBE: https://www.youtube.com/channel/UClLcLIDAqmJBTHeyWJx_wFQ-My Instagram: https://www.instagram.com/therunningeffect/?hl=en-Take our podcast survey: https://tinyurl.com/3ua62ffz
Loyalty in financial services is big business, touching millions of customers and billions in spend every day. But it is also one of the most competitive sectors in loyalty. With open banking, rapid fintech innovation, and rising digital expectations, financial services brands must work harder than ever to earn trust, engagement, and long-term loyalty. In this episode, we bring together a panel of leaders from some of the world's most successful financial services programmes. Johan Moolman, now at Sanlam Bank and formerly of eBucks in South Africa, shares his experience from a market widely regarded as a global leader in financial services loyalty. Nceba Hene from African Bank discusses the team's award-winning approach, having been recognised as Team of the Year at the International Loyalty Awards. And JP Lips, former CEO of Nectar in the UK and now President for Europe at Capillary Technologies, adds a broader global perspective on what success looks like. Together, they explore the challenges of building loyalty in financial services, how these challenges differ across markets, what sets top-performing programmes apart, and the essential advice they would give to anyone new to the sector. Sponsored by Capillary Technologies.
Rommel was increasingly critical of Hitler's flawed personality and his callousness regarding troop lives, ultimately dying because he was a respected military professional who commanded the loyalty of the Wehrmacht. Patton repeatedly displayed abusive behavior toward subordinates, physically and verbally, dating back to WWI. While this behavior was problematic, it was also integral to his impetuous, risk-taking style that made him a great armored commander. Montgomery earned the lasting respect of his peers, despite interpersonal conflicts, exemplified by Omar Bradley's simple note, "thanks," left on his grave. Retry
How One Simple Decision Can Change the Rest of Your Life and Beyond
Episode 165.2: NVU Part 2, Sports Loyalty, Live Oak Vodka, Thanksgiving Travel, Swift Single Malts, Sauterne, Gin, and Mezcal
Spotlight on Good People | The Salon Podcast by Robert of Philadelphia Salons
Join us in an inspiring conversation that weaves together the themes of family heritage, the mental and physical demands of ultramarathons, and the power of community building. Jamie DePaola shares profound insights into her Cherokee and Italian roots, the joy and discipline of long-distance running, and founding a runner's club to foster local connections. Learn about her upcoming mission trip to Bali, where she will run 54 miles to support children's education, and the unique challenges and rewards of balancing athletic and philanthropic goals.Support Jamie's Bali Fundraiser Here: https://fundraise.balichildrenfoundation.org/fundraisers/jamiedepaola/thecomp00:00 Family Ancestry and Heritage00:19 Italian Family Traditions02:33 Growing Up Close to Grandparents03:04 Memories of Maryland and Beach Trips08:43 Running and Marathons09:39 Ultra Marathons and Personal Experiences32:50 Midday Meal Choices33:42 Snacking Strategies for Long Runs35:34 Managing Liquids and Electrolytes37:20 Mental Fortitude in Endurance Sports50:39 Starting a Running Club59:26 Coaching and Personal Growth01:15:23 Self-Reflection and Inner Work01:16:12 Gymnastics Coaching and Personal Growth01:17:16 Challenges and Rewards of Coaching01:21:13 Transitioning from Gymnastics to Dance Coaching01:25:29 Moving to Naples and Finding a New Home01:28:27 Adapting to Florida Lifestyle01:29:43 Nostalgia for Maryland01:41:31 Family Traditions and Holidays01:44:52 Shifting Gears: Personal Fun Stuff01:45:17 Hidden Talents and Clairvoyance01:48:17 Music Preferences and Playlist Additions01:49:58 Books, Podcasts, and Running Insights01:53:21 Antiquing Passion and Hidden Treasures01:55:38 Loyalty and Friendship Values01:59:10 Superpowers and Deep Connections02:09:27 Bali Mission Trip and Community Involvement02:13:23 Final Reflections and Gratitude#sogp #naplesfl #ropsalons #jamiedepaola #bayshorerunclubGot someone in mind who deserves the spotlight? Shoot us a text and let us know! We'd love to hear from you!
Loyalty—do you give it freely, or do you expect it to be earned? In this solo episode of The Greatness Machine, Darius Mirshahzadeh dives deep into the complexities of loyalty, sharing a pivotal lesson that reshaped his perspective. From early business partnerships to navigating the highs and lows of entrepreneurship, he explores how loyalty can be both a gift and a test. Tune in for raw insights, personal stories, and a thought-provoking take on what it truly means to stand by those around you. In this episode, Darius will discuss: (00:00) The Nature of Loyalty (02:55) Loyalty as a Gift (06:12) Lessons from Business Experiences (11:50) Reframing Expectations of Loyalty (18:00) Understanding Self-Interest in Relationships Sponsored by: Aura Frames: Visit AuraFrames.com and get 45 dollars off Aura's best selling Carver Mat frame. Next Insurance: Protect your business now. Visit NEXTInsurance.com today. Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dr. Angelo Valenti is a consulting psychologist who's spent decades in the trenches with business leaders helping them create better results and have more impact. Along the way he has uncovered some important observations around loyalty and the impact it has on team members…especially during the turbulent times of change. Today, Angelo joins the show to share what loyalty REALLY means…how leaders don't just manage performance, but build loyalty through consistency and connection to people. This is a conversation that will help you make 2026 the best year of your career. And as you prepare for the upcoming sales year….the timing couldn't be better. How do you know if you're a leader a team can count on? Angelo answers that for us today. You can connect with Angelo on LinkedIn here. (https://www.linkedin.com/in/angelovalentiphd/) You can learn more about Angelo and his team here (https://thecompanypsychologist.com/). For video excerpts of this and other episodes of the Sales Leadership Podcast, check out Sales Leadership United Here. (https://www.patreon.com/c/SalesLeadershipUnited)
Make your depth and run on silent while we review the classic submarine movies, The Hunt For Red October (1990) and Crimson Tide (1995). These two films showcase the tension and drama that lies beneath the surface. Strong cast members help deliver these intense dramas. Which is your favorite submarine movie? Also Play:Cinema Chain Game--------------------------------------------Subscribe, rate, and review:Apple Podcasts: Our Film FathersSpotify: Our Film FathersYouTube: Our Film Fathers---------------------------------------------Follow Us:Instagram: @ourfilmfathersTwitter / X: @ourfilmfathersEmail: ourfilmfathers@gmail.com
Andrew Walworth, Tom Bevan, and Carl Cannon discuss a video released by six Democratic lawmakers with military and national security backgrounds that urges American service members to not follow illegal orders from their superiors, and President Donald Trump's response. They also talk about Senator Eric Swalwell (D.CA) declaring his candidacy in the governor's race in California, and Trump critic George Conway saying he may enter the Democratic primary for Rep. Jerry Nadler's congressional seat in mid-town Manhattan. Next, they discuss front page stories in The Washington Post and The Wall Street Journal about the growing involvement of billionaires in American politics, and the struggle of middleclass Americans to make ends meet. Then, Rep. Gosh Gottheimer (D-NJ) joins the guys to discuss whether Democrats and Republicans can devise a compromise on health insurance costs that will avoid another government shutdown in January. And finally, a look ahead at today's Oval Office meeting between President Donald Trump and mayor-elect Zohran Mamdani and they give their “You Cannot Be Serious” stories of the week. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Friday 11/21/25
Understanding the Modern Customer Experience: A Guide for Aspiring Professionals 1.0 Introduction: The Great Customer Experience Divide In today's competitive market, the customer experience isn't just a part of the brand; it is the brand. Every interaction, from a first glance at a social media post to a final click on a purchase button, serves as a referendum on a company's value and trustworthiness. Get it right, and you build loyalty. Get it wrong, and customers will walk away without a second thought. 1.1 The Loyalty Illusion A significant conflict is brewing between how businesses perceive customer loyalty and how customers actually feel. This "loyalty illusion" creates a dangerous blind spot for executives who believe they are succeeding while their customer base is quietly eroding. Executive Belief Consumer Reality ~90% of executives believe customer loyalty has grown in recent years. Only 40% of consumers feel they have become more loyal to brands. This perception gap isn't just a difference of opinion; it's a direct threat to revenue. "About nine out of 10 [executives] say customer loyalty has grown in recent years, but only four in 10 consumers say the same." The business risks of this blind spot are clear: 52% of consumers have stopped buying from a brand due to a bad product or service experience, and 29% have abandoned a brand due to poor customer experience. To close this gap, companies must first understand the entire modern customer journey, which starts long before a customer ever visits a website or store. 2.0 The Customer Journey: From First Glance to Final Click 2.1 Redefining the Starting Line Customer loyalty no longer begins at a company's digital or physical front door. It's now seeded much earlier in what can be called the "experience supply chain"—the connected sequence of interactions that moves a person from curious to committed. This journey often starts in the realm of indirect influence. Key "indirect influence" touchpoints include: A friend's recommendation A discussion thread on Reddit A product review on an independent site While price remains the single most significant factor for 69% of consumers when making a purchase decision, mastering these early stages of discovery and influence is critical for building the long-term commitment that defines true loyalty. 2.2 What Brands Can Do To win customers in this new landscape, brands must adopt a more holistic and proactive approach to the customer journey. Analyze the Journey: Use data analytics and AI to forensically examine every step of the customer life cycle. This allows you to identify and fix points of friction before they drive potential customers away. Embrace New "Front Doors": Treat online comment threads, product comparison sites, and even AI-generated search results as strategic entry points to your brand. These platforms are where modern discovery happens. Ensure Consistency: Align every touchpoint—from social media chatter to post-purchase support—with a cohesive brand narrative. This consistency builds the trust necessary for a customer to move from awareness to action. Understanding the full customer journey is the first step. The next is understanding what customers truly expect from a brand during that journey. 3.0 Beyond the Basics: What Customers Truly Value 3.1 Table Stakes vs. True Delight In the modern marketplace, fundamentals like fair pricing and product quality are no longer differentiators. They are simply "table stakes"—the minimum cost of entry to compete. The real opportunity for brands lies in their ability to layer personalized, meaningful value on top of these basics to create moments of true delight. Factor Considered a Minimum Expectation (%) Considered a Bonus (%) Good value for price 77% 19% Product/service quality 76% 20% Transparent business practices 58% 35% Personalized experiences 17% 62% However, many companies are struggling to keep up. A staggering 70% of executives feel that customer expectations are evolving faster than their company can adapt. This widening gap creates a significant risk of eroding customer trust and losing business to more agile competitors. 3.2 The Generational Lens Customer expectations are not one-size-fits-all; they vary significantly across generations. A strategy that delights one demographic may alienate another. Brands must segment their approach to meet these diverse needs. Boomers: This group is generally less likely to be influenced by a brand's social media presence or its sustainability efforts. Millennials and Gen Z: In contrast, these younger consumers pay close attention to a brand's values, online activities, and social impact. Successfully meeting these varied and rapidly evolving expectations increasingly involves technology, particularly Artificial Intelligence. 4.0 The AI Paradox: A Tool for Help and Hindrance 4.1 High Ambition, High Anxiety Artificial Intelligence represents the new frontier in customer engagement, but its rapid adoption has created a central paradox. While companies are rushing to implement AI-driven solutions, many customers remain wary. A majority of consumers (58%) report being "only somewhat or not at all comfortable" using AI tools to engage with brands. This suggests that AI implementation is often driven more by a company's internal ambition for efficiency than by genuine customer demand, creating a gap between what brands offer and what customers actually want. 4.2 Finding the Right Balance Consumer acceptance of AI is highly nuanced and depends heavily on the specific task. More Likely to Use AI for: Simple, transactional tasks like tracking an order or delivery status (49%). Less Likely to Use AI for: Sensitive interactions like making a payment (29%). Crucially, despite the rise of automation, 86% of consumers still say that human interaction is moderately or very important to their brand experience. The key insight for aspiring professionals is that successful brands don't choose between AI and human support; they integrate them. They use AI for efficiency where it adds value but provide clear, fast paths to human support when empathy, nuance, and judgment are required. This balance between technology and humanity extends to the data that fuels these systems, bringing the issue of privacy to the forefront. 5.0 The Data Dilemma: Balancing Personalization and Privacy 5.1 The Trust Trigger Personalization presents another paradox for modern brands: customers want it, right up until the moment they don't. The desire for a smooth, tailored experience often conflicts with concerns over data privacy, creating a delicate balancing act for companies. "More than half of consumers (53%) think that it's worth it to share personal information if it makes their experience interacting with a brand smoother. But mishandle that data and 93% say that a brand will lose their trust." This dynamic means that every personalization strategy carries a built-in "trust trigger." Respecting data boundaries is no longer just about legal compliance; it has become a powerful competitive advantage. 5.2 What Brands Can Do To navigate this dilemma, brands should adopt a set of core principles that build trust while delivering value. Focus on low-intrusion data: Prioritize using information like stated preferences and past purchases to tailor experiences. This provides value without crossing sensitive privacy lines. Be transparent: Clearly communicate what data is being collected and why. When customers see an immediate and tangible benefit in return, they are more likely to trust the exchange. Empower the customer: Give customers a sense of control over their data. When personalization feels like a choice, it becomes a driver of loyalty, not a red flag. By internalizing these lessons, companies can reshape their approach to building lasting customer relationships. 6.0 Actionable Principles for a Modern Customer Experience To succeed in today's landscape, aspiring professionals should focus on a set of core principles that connect the entire customer journey, from discovery to long-term loyalty. Treat discovery like a make-or-break moment. A customer's journey starts long before they visit your website. Design every early touchpoint as a seamless, story-driven experience. Rebuild loyalty based on behavior, not fantasy. Reassess loyalty programs based on real customer actions and measurable business goals, not assumptions. Segment smarter and personalize with purpose. Move beyond generic demographics to target customers by generation, behavior, and emotional triggers to deliver true relevance. Pair AI with empathy and know when to hand off. Use AI to streamline simple tasks, but ensure a quick and easy path to human support when nuance and empathy matter most. Win the moments that matter or lose customers. Identify the high-stakes moments in the customer journey where loyalty can be instantly won or lost, and design solutions to win them decisively. Turn privacy into a competitive advantage. Build trust by being transparent, providing clear value, and giving customers control over their personal data. Measure what actually moves the needle. Go beyond traditional metrics to track the behavioral, emotional, and financial impact of your customer experience initiatives. These seven principles are the foundational building blocks for anyone seeking to create the exceptional and effective customer experiences that define modern brands. Source: https://www.pwc.com/us/en/services/consulting/business-transformation/library/2025-customer-experience-survey.html
What We Cover In This Episode: How research confirms that offering experiences for free often creates lower perceived long-term value for your clients [4:20] Why perceived value drives conversion far more effectively than merely lowering the actual price of your service or product [6:15] The "Discount Dilemma" and the need to be cautious when using deep discounts [8:28] The key reasons that effective introductory offers should be treated as a strategic client on-boarding system designed to build habits [10:00] A reminder that scarcity and urgency still matter and can significantly boost conversion rates [12:04] How to boost client lifetime value by adding automations and strategic outreach points [18:08] Why successful businesses learn to re-price their services based on the value delivered, not affordability [19:31] Strategies for implementing a system to celebrate loyalty moments and milestones and the benefits of doing this [19:53] How the way to overcome the fear of increasing prices is by using compelling data to reframe the value proposition [21:12] Quotes: "They are finding that studios who run continuous trials often see retention drop by 25 to 35% after the first month because clients never built a habit to begin with." [Nick, 4:47] "There is something about unlimited. It doesn't create any urgency, it doesn't force you to put anything on the calendar." [Nick, 5:48] "You are basically saying that your intro offer is a taste of the lifestyle. It is a taste of what you're going to get at the studio. Make your intro offer around what you expect their membership to be. [Nick, 10:52] LINKS: Features, Benefits, and Impact (Psychology Today) HBS Online's summary of Value-Based Strategy: A Beginner's Guide to Value-Based Strategy Discover the top performing intro offer types for your business (Mindbody) Got a Question? Book a Call with the fitDEGREE Team! Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q https://www.tiktok.com/@megan_fitdegree
Client expectations in financial services have evolved. Today's clients aren't just looking for great service; they're seeking authentic connection and meaningful experiences. In this episode of the Top Advisor Podcast, Bill Cates is joined by acclaimed author and consultant Richard Weylman to explore how advisors can build deeper client engagement, loyalty, and advocacy. Drawing on … Continue reading #102 – Low-Cost Ways to Turn Client Satisfaction into Client Loyalty with Richard Weylman, CPAE →
They twisted the words. Flipped the definitions. Made traitors look like patriots and patriots look like traitors. Samuel Adams warned us in 1748. Thomas Gordon exposed the trick decades earlier. The founders and old revolutionaries knew what we've long forgotten. The post They Call It Loyalty. It's Treason. first appeared on Tenth Amendment Center.
When treason becomes Tuesday — welcome to the Upside Down
Send us a textRolling in the Netherdeep has evolved into Few and Far Between!!Few And Far Between Ep 143A Question of LoyaltyThe Keeneyes and the Favoured Few question Emerald after the massacre at AdventCon and discover the entire Marrow Valley is in danger.Watch us live on Wednesdays 4:30 Eastern/1:30 Pacific on Twitch!Thanks to Critical Role for helping us build worlds of adventure!Connect with us via our Linktree!Ron Murphy – DM, @ron88keysRBDMLaphus Prismawing - Jaiden Ramirez, @ffoxtrotXIVOrgoth Skullcrusher - Bill Roper, @billfreakinroperNorth Star Maedrick - Jaime R. Bishop, @steelcladvicarFollow us on Twitter at @SeveredSonsDnD or on Instagram!Join our Discord! Join our Patreon!Now, you can support us through the Buzzsprout website too!Give us a review on Apple Podcasts, Podchaser, Spotify, GoodPods or on our Twitter page and we'll read it on the air. Support the show
Formula 1 Chief Commercial Officer Emily Prazer joins The Big Impression to accelerate the motorsport's hold on Americans with year-round content and venue in Las Vegas. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse LiffreingDamian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're joined by Emily Prazer, president and CEO of the Las Vegas Grand Prix and the Chief Commercial Officer of Formula One. She's helping transform F1 into one of the fastest growing sports brands in the world, leading strategy partnerships and fan engagement across markets from Miami to Melbourne.Damian Fowler (00:30):Emily's here to talk about the road to the last Vegas Grand Prix on November the 22nd. Now, in its third year, the Vegas Grand Prix turns the strip into a global stage where sport, entertainment and culture collide under the neon lights.Ilyse Liffreing (00:46):I love that. From the 100 day countdown events to new sponsorship models and digital fan experiences, formula One is redefining what a modern sports brand can look like, especially in the U.S. market.Damian Fowler (01:02):In past years, the marketing around Las Vegas, the Grand Prix has felt like a crescendo building over several months. What's been your strategy this year as you build, it's the third year, right? As you build towards those?Emily Prazer (01:14):Yeah, this third year, so I think the difference this year is we've had two years of a foundation to figure out what works and what doesn't work, but equally we've had our building open all year, so prior, well the first year we're obviously building the building for those that dunno, it's called Grand Prix Plaza. It's the length of three NFL fields, so it's not small. It's designed and built to service the Formula One Paddock Club, which is the most high-end hospitality that we offer in Formula One. Underneath that is where the garages are and where the teams hang out, so it's quite a significant building. When we first moved to Vegas, we purchased the 39 acres of land and have invested around $500 million in this infrastructure and so the difference I think is obviously the first year we were building it, the second year we were getting to grips with owning such a significant property in Las Vegas and then moving into the third year of the event, the building's been open all year and we built something called F1 Drive, which is carting.(02:10):We've had a restaurant up there called Fool and Fork, which is Formula One, themed food and beverage as you'd expect. We built an immersive Formula one experience called F1 X and so the marketing's ramped up, but that's because locally we've been able to activate since the day after the race last year all the way through to this year, and obviously how we market is very different depending on what we're trying to do, whether it's selling tickets or whether it's driving foot traffic to the building. It's all the awareness that we need in Las Vegas to continue to grow our fan base.Damian Fowler (02:41):The a hundred day countdown, that's important,Emily Prazer (02:43):Right? That was a big one. We always go big around a hundred days. We did a strip takeover, we made sure people understood that it was a hundred days ago. We did similar for 50 days, so we use those milestones to make sure, obviously Vegas is somewhat a last minute market. Some Grand Prix go on sale and sell out in 90 minutes. We see the most amount of activity from a hundred days through to November.Damian Fowler (03:04):That's very interesting. How do you decide which moments where you target your marketing strategy in that a hundred day buildup?Emily Prazer (03:12):Oh, well, we're very fortunate that the racing continues For those, again, that aren't familiar, formula One is a 24 race calendar, which spans globally, so we typically go big around the big races as you'd expect. We've just come out of Singapore where hopefully people have seen that McLaren won the Constructors Championship. We'll go big again around Austin and Mexico. They're both feeder markets to the Las Vegas Grand Prix and we'll just continue to make sure we've got major announcements, whether it be food and beverage merchandise programming all the way through between now and race day.Ilyse Liffreing (03:42):Now, can you also talk a little bit about the F1 business summits because you're also launching that during race week? Sure. How intentional is the idea of making Vegas not just a race, but a business and cultural destination?Emily Prazer (03:56):Sure. Well, if you look at what Vegas do around other major sports, it's not that we're trying to reinvent the wheel, we're taking learnings from how well the NFL have operated there with the Super Bowl, even around WWE where you see them extend from a one or two day event through to a whole week. We are very fortunate that again, for those that dunno, formula One kicks off on Thursday with free practice, we have qualifying on Friday and then on Saturday is the race. And so we are lucky that we actually have really good opportunity for shoulder programming and so it was a lot of requests coming through from multiple stakeholders saying we'd love to get the ecosystem together and talk about how we've shifted Formula One culturally into something very different. Obviously it's a sport first and foremost, but I think everyone's now seeing the change into more of a lifestyle brand and a proposition around how we're executing with some partners, which I'm sure we'll get to, but I think a lot of it has been around how we kind of talk about that strategy and how we've grown the sport over the last five years.(04:54):So it was very intentional, it's had really great uptake and as you'll see as we get closer to the race, we'll start talking about what we're doing kind of Tuesday, Wednesday all the way through.Damian Fowler (05:04):It was interesting you brought up the mention of partners and the fact that Formula One now transcends the racetrack and I for one say follow some Formula One drivers on Instagram. How do you play into that whole notion now that Formula One is this lifestyle brand and what does that mean when it comes to partnerships?Emily Prazer (05:26):Well, we've been really fortunate that we've, formula One was bought by Liberty Media in 2017 and the handcuffs were taken off per se, where social media was something that didn't really exist in the sport prior to that and the drivers have done a great job and the teams have done a great job of giving us access collectively to the drivers. They're all a lot younger than they have been before, so we've been fortunate enough to help them build their profiles through social, but obviously the pivot came with Drive to Survive. Everyone knows that that was a big leap of faith that Formula One took to be able to give behind the scenes access. It's a complicated sport that had traditionally been kept to a different type of club and we've opened up those floodgates and obviously we're reaping the rewards of that at the moment.(06:10):It hasn't been easy, but ultimately when you have the likes of Netflix wanting to display what we do, hopefully everyone's seen the Formula One movie with Brad Pitt, which is now I think the highest grossing sporting movie of all time and Brad Pitt's highest grossing movie of all time. So that again, is a great explainer if you take that concept, the strategy around all of it has to create this always on dynamic, which isn't just about the 24 race weekends, it's about how to have brand extension through partnerships 24 7, 365 days a year that's come to life through our licensing business, which I can get to and also our sponsorship business, that the thought process was we want to sign less B2B organizations more consumer brands, not because we don't appreciate, we are always going to have a B2B element Formula One lives in that space, especially on the technical side of the sport, but as it talks about how we penetrate the fan base, how we acquire new fans and how we talk to fans differently.(07:06):One of the big pieces of it was, well, how do we show up in every shopping mall, not just in North America, but globally and using the likes of Lego? You would've seen our recent announcement with Tag Hoya. You now go to these shopping malls and you see these different brands actually activating and taking some learnings from how the US sports do it, where everywhere you go you can buy a t-shirt. I think one of my proudest moments was being at the Super Bowl last year in New Orleans and seeing people in the parade wearing Formula one T-shirts.(07:32):I was like, that shows that the strategy is working. In addition to we acknowledge that pricing of Grand Prix is expensive, they're also places you typically have to travel to, and so brand extension through license partners has been really important. We have something called F1 Drive, which we'll be rolling out, which is the carting proposition I mentioned in Vegas we have F1 arcade, which is now opening up and popping up all over North America. We have F1 exhibition, which is a tribute to the history of the sport and we'll keep growing as we want to keep penetrating and explaining to those fansIlyse Liffreing (08:07):Fans. That is really interesting hearing you describe just how different the strategy here is in the US too because F1 is such a global brand. How do you I guess, keep the brand though true to its global roots at the same time as also making it feel like America's race?Emily Prazer (08:25):Definitely not trying to make it feel like America's race. I think taking the learnings of how to speak to the audience we've acquired wherever we go, the benefit of being a global sport is we're global, but in each of those destinations we act very local. So when you're there, you very much know that when you're at the British Grand Prix that you're at Silverstone and there's all of the heritage around it, Monza, there's nothing more special in global sport in my opinion, than seeing the ZI on a Sunday run onto the grid with the Ferrari flags and what have you that you can't take that passion and bottle it up and just pop it into a US race. The US market is different, but if you look at how Miami has identified itself, you for sure know where you are. Same with Austin, where it's Texas and everybody is in cowboy boots and you know that you're in Texas and then Vegas takes it to a different level because we partner with our friends at the L-B-C-V-A and other partners in Vegas to bring that kind of extreme entertainment to life. So yeah, wherever you go, you really do know where you are and that's where I think the local element comes into play.Ilyse Liffreing (09:28):Has anything changed in the sports rights context in order for Formula One to really be able to create more social and organic marketing tied to the event?Emily Prazer (09:41):Yeah, I think it's that we've got the confidence to try different things and have given different types of access. So you'll see obviously that we have lots of short form content. Now we're noticing that this generation of fandom that we're trying to continue to excite wants to look at things slightly differently, whether it be through YouTube or TikTok. I think we're launching our first TikTok store in a couple of weeks, which I never thought we would be in a place to do, but it's a testament to where the sports got to. So I don't think the rights have changed. I think our approach to it has changed where we have the confidence because of the excitement around destinations like Las Vegas to shift our mindset. Like I say, we're not going to do it everywhere. We're going to pick specific places to test it, and Vegas for us for the last three years has served as that test testbed.(10:28):You'll see the collaborations alone that we do in the merchandise space we've not been able to replicate prior and we're proud of it. What we're doing there is giving us the confidence to deliver new partnerships across the sport. American Express is a prime example where they came in as a Vegas only partner, did a year of that, a year later became a regional partner, so they activated across the Americas and then a year after that became a global partner. So it's just showing that we can bring in these more consumer led brands, but also how we've shifted our mindset to be able to deliver against it.Damian Fowler (11:00):That happened very fast. It's kind of amazing. You touched on this a little bit, but the different audiences in the different markets. What have you learned after the first two years of hosting Grand Prix in the United States about American fans specifically?Emily Prazer (11:16):Just that you need to give them variety. They aren't going to come in and behave the same way as a traditional Motorsport fan that has been or has grown up with. The heritage of the British audience is a great example where I mentioned Silverstone goes on sale and sells out. We've had to adjust the product to make sure that we're very much catering to that audience and the programming around it, like we talked about, has been super important. People don't want to come just for one session, but they want the option to come and leave and go to a casino or go to a different show and what have you. So they're looking for all round entertainment, not just coming to watch the Formula One event, which we focus specifically on making sure that we deliver against.Damian Fowler (11:59):One thing that's interesting about Vegas as well is that it's a big draw for tourism globally as well and people fly in. So maybe that fan base is also kind of a mix of international and local.Emily Prazer (12:11):Yeah, well interestingly, we've seen the majority of our fan base come from Mexico, Canada, and within the United States. I think Vegas obviously is incredibly special that they cater to everyone. I think they have something like 150,000 hotel rooms that spam from five star all the way through, and so one of the things that we had to pivot from in the first year where we expected Vegas to be this really, really high end proposition was actually that we needed to cater for all different types of ticket package and hospitality package. So we've learned those differences. We thought that it would be very, very high end and mostly international. It's actually around 80% domestic, but drive in traffic and fly in traffic from other US markets in. Like I said, Canada and Mexico have been significant buyers of the Grand Prix and Vegas.Ilyse Liffreing (12:59):Very cool. I'm very curious what kind of feedback you've gotten so far from those fans, sponsors, broadcasters, anybody watching the sport in Vegas?Emily Prazer (13:09):Well, the sponsors love it because it's something different. Like I said, we put a lot of emphasis on the production. What we were all really surprised about was the quality of the racing. I think it has the most overtakes on the Formula one calendar, so that was something we weren't going to know until you can do simulations, but until you see cars going around the track in the first year, we didn't really acknowledge or understand how great the actual racing would be. So I think that was the biggest surprise around feedback and what the broadcasters and general audience have been quite positive about shifting. The mentality and mindset has been something that we're proud of, but it's all stemming from the confidence we've gained through promoting our own event.Ilyse Liffreing (13:47):When you look at success, what KPIs are you most interested in? Is it ticket sales or,Emily Prazer (13:54):I think it's all around halo effect for the sport ticket sales and revenue is obviously my ultimate goal. I'm the chief commercial officer of Formula One, so I don't think I can sit here and say otherwise, but brand extension and growing the fandom and being engaged, giving another touch point to the US audience when again, I mentioned Liberty bought Formula One in 2017, they were very clear that they had two very strategic objectives. One was growing the sport in the United States, the other was growing the sport in Asia and obviously Asia's taken a little bit longer for obvious reasons with COVID and what have you, but we're starting to see the momentum pick up again there. The US we heavily focused on signing Miami as a starting point as a partnership with the Miami Dolphins, which we're really happy with, proud of as they have shown us how to do it. Seeing how they put their event on before we even put on Vegas meant that we could really take their learnings. But yeah, the expectations are that we continue to grow it, that the production level remains incredibly high and that it's our tempo event in the Formula one calendar.Damian Fowler (14:55):Now, you mentioned the Netflix show Drive to Survive, and obviously there's been a lot of media around the importance of that show. Could you talk a little bit about the significance of that show, how it helps or not inspire marketing strategy?Emily Prazer (15:09):Yeah, it comes back to this always on point that I mentioned before, which is Formula One needs to be accessible for the next generation of fans to truly understand it and the next generation of fans care about the competitive nature of the racing, but they also want to understand the personalities behind the sport, and I think it gave us the opportunity to open up to be able to show who we all are. The technical terminology, the filming that went into that and the movie to be honest, has given us the opportunity to use that content to be able to explain what DRS means or what is the significance of each Grand Prix, what does it actually mean? So these drivers like the NFL, when a player puts on a helmet, it's hard to understand the emotion, but being able to get to know the drivers and the team behind the drivers, which is also incredibly important, has been really helpful in our marketing strategy.(16:01):But what it inspired was how do we talk to the different audience? Like I said before, you can't talk to that audience the same way that you talk to the 75-year-old fan that's been going to Silverstone since its inception. So a lot of it has been about how we change our thoughts around short form content and how we use different platforms. To talk to a different audience in different markets has just meant that we've had to learn how to engage and pivot from just broadcast on a Sunday to every minute of every day coming up with new ideas to talk to the fan base.Damian Fowler (16:34):That's pressure for sure. You also mentioned the different channels, and we do talk about a lot about how live sports is now available across many, many different channels and tech platforms are bidding next to traditional broadcasters. I wonder in the mix of things, and especially when it comes to the show and when you broadcast it, how important has that kind of explosion as it were of channels been?Emily Prazer (17:00):I mean we have been ahead on the curve on that somewhat for we are different. Formula One owns its own broadcast capability. We have an office or a building in the UK in Big and Hill and Kent for those that have been in London, been to Kent around London and it's incredible. We own and operate again the whole thing. So every camera, every fiber optic cable, everything you see at a Grand Prix is being produced by Formula One. We have remote operations at the track that go back to Big and Hill and we have 180 broadcasters globally. So we've always been slightly different to other mainstream sports in that regard because we produce our own show, which is helpful for us around sponsorship and what have you. But generally speaking, I think obviously the world is changing and we've got to make sure we keep up with it.Ilyse Liffreing (17:47):Looking forward, which marketing innovations, there's obviously a lot right now, but ai, contextual, programmatic, what excites you the most? Is there any digital marketing innovations?Emily Prazer (18:02):Yeah, I think AI is something that we are excited but cautious. Again, with the sport that's so technologically advanced, you've got to be thoughtful about how we use it. We also don't want to lock ourselves in one direction or the other. So we're doing a lot of work without Formula One has the most unbelievable roster of tech partners. If you think about Salesforce, AWS, Lenovo globin to name a few, they're going to tell us how to use AI to benefit our sport, not just commercially, but on the tech side. So we are very excited about it, not just from a marketing point of view, but from a just general point of view. How does AI benefit the sport? We're taking a massive amount of time to think about just general activations. I know that sounds kind of immature if you think about Formula One, but how do we bring different activity to the track outside of just races? I'm not sure if either of you saw what we did in Miami with Lego, where Lego built 10 full size cars for the drivers to race Lego cars around the track.Damian Fowler (19:05):I show my son that. That'sEmily Prazer (19:06):So cool. If you think about the content that that created around marketing, that was probably the most viral thing we've done in a very, very long time. So our marketing strategy at the moment is about solidifying the brand equity, making sure that we deliver against our partnership objectives and that we continue to grow our social platforms. I'm not going to say that we're not technically as advanced, but the data capabilities is all quite new to Formula One. Loyalty programs are all quite new to us, so for us, I keep coming back to it, but it's really about figuring out how to engage with the audience and have something to sell them. Again, we're a rights holder that doesn't have tons of assets to sell ourselves. We license a lot out, and so really it's about coming up with these creative ideas to be kind of 10 steps ahead of anyone else.(19:53):And I think we are in a very unique space. We're very lean, which means we can be very nimble. So when we're making a lot of these decisions, it's me going to Stefano who's the CEO of Formula one saying, how do you feel about us trying something like this? And that's again, where we link the Vegas piece together with the broader marketing strategy to continue to keep everyone engaged rather than it just being like a technical marketing play. Obviously we do that day in, day out, but I think for us it's the confidence we've got now to really push the boundaries and be the first to do a lot of different things, whether it be what we're doing in the broadcast around all of the different types of digital advertising and what have you. I think again, if you watch the races, you'll start to see that we are trying and testing new technologies in thatIlyse Liffreing (20:37):Way. And on that note, we talked a little bit before about the timing of the race in Vegas. InEmily Prazer (20:46):Vegas. Yeah.Ilyse Liffreing (20:47):Because it's a new time for you guys thatEmily Prazer (20:49):10:00 PM Yeah, we moved it forward from 10:00 PM to 8:00 PM which is great. I think a lot of people were struggling with how that's local time, right? Local time, yeah. When we first went to Vegas, the idea was that the timing would be in line with the boxing match or the show. So it wasn't done for any other reason than 10 o'clock on a Saturday night in Vegas is when typically you start seeing things happen. The difference being is that the distance or time you need to keep between certain amounts of sessions meant that it created gaps. So if there were delays that 10:00 PM could technically be pushed. And so we had our issues in the first year. We learned from those last year operationally delivered really well, but we still felt that it was slightly too late, hence the 8:00 PM start. So everything has shifted forward. We have F1 Academy this year, which we're really excited about, so that will, I think doors now open at 2:30 PM rather than four. So it means everything will be a lot earlier, but it's all for the show.Damian Fowler (21:48):And presumably you have a kind of global viewership as well, so that all impactsEmily Prazer (21:53):The trends. Yeah, I think it obviously will be beneficial to the east coast market, not so beneficial to the rest of the world, but we still feel good about the viewership numbers and what we're seeing. SoDamian Fowler (22:03):The true fans willEmily Prazer (22:05):Watch you, right? If not next. Exactly. Hands always come through. Exactly.Damian Fowler (22:08):Alright, so we've got some kind of quick fire questions here to wrap this up. So first off, what keeps you up at night in the lead up to this?Emily Prazer (22:16):Everything in the lead up? The lead up. I'm not sleeping at all my first year as A CEO, I think last year it would've been ticket sales. This year it's probably just security and all round operations. So as my role has expanded on the Vegas race particularly, it's just we are opening and closing the track every three hours. It's not like other street races keep their roads closed for up to seven days. We are having to keep it open and close it regularly. You're in one of the busiest roads in North America, so we don't really have much of a choice and we don't want to impact the locals any further. So I think it's just being responsible for the logistics is scary.Damian Fowler (22:58):Wow. I agree. Closing the road down is like mind blowing.Emily Prazer (23:00):Yeah, it is genuinely mind blowing. If you go to Vegas now, you can see that things are still are on their way to being built and it's like, oh wow, this is happening.Ilyse Liffreing (23:10):That is scary. I'm scary for you. What would you say is missing in the US sports sponsorship marketplace that you would love to see happen?Emily Prazer (23:19):Ooh, good question. I haven't thought about the answer to that. That's a hard one. I'm going to have to sit on that one for a minute. Don't worry. Yeah, I mean I can't speak for, I can only really speak for my sport, but I'd love to have the same access to the teams that N-F-L-N-B-A have as the rights holder. We definitely don't get to just sell the team IP as we see fit. We have something in Formula One called the Concord Agreement, which means that we have some restrictions there. But yeah, let me have a think about the broader space. Sorry. I like that answer One hit me.Damian Fowler (23:52):That's a good answer there. We can circle back and do it again if you want, but I like that to be honest. Okay. So which other sports or entertainment brands do you think are nailing their brand positioning right now?Emily Prazer (24:03):I think the NBA and the NFL, they just do it so unbelievably well and they have fandom here. I've never witnessed in the UK you very much see the fandom around a specific team. Here you see genuine fandom around the NFL. And what I love as a Brit in the US obviously is I still can't believe how each of the TV channels cross-promote each other for other games. So you'll be watching Fox and they'll be like, tune into CBS to watch this game. And you're like, oh wow. They really do do it for the greater good of the league. We would obviously it's different. We don't have multiple games in Formula One, but if I think about it in comparison to the Premier League, you really do follow the team. If I'm a Chelsea fan by the way, but I would watch Chelsea, I wouldn't then flip channels to watch Man United in the us.(24:57):I find myself on a Sunday watching three or four games and I'm like, I'm not even your core audience. It has to be something to do with the marketing that it's always there telling me what to do, telling me how to watch it. And I really admire, maybe this is actually the answer to the previous question. I actually admire how good they are at getting in my head because I think about it, I'm like, what games are on a Sunday or what playoffs are happening in the NBA and I go to watch it because it's there. Whereas like I said, premier League, as much as I'm a huge Chelsea fan and grew up with it, you just don't seem to be able to follow it like that.Damian Fowler (25:35):Yeah, that's very interesting. Would you say you were an NFL fan before you came to theEmily Prazer (25:39):Us? No, not at all. Didn't know the rules and now I'm like hardcoreDamian Fowler (25:42):Because of the marketing, I guess.Emily Prazer (25:43):Wow. Must be. They just got in my head.Damian Fowler (25:46):Amazing. Yeah. And that's it for this edition of The Big Impression.Ilyse Liffreing (25:54):This show is produced by Molten Hart. Our theme is by love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (26:01):And remember,Emily Prazer (26:02):We've had to learn how to engage and pivot from just kind of broadcast on a Sunday to every minute of every day coming up with new ideas to talk to the fan base.Damian Fowler (26:13):I'm Damian. Ilyse Liffreing (26:14):And I'm Ilyse.Damian Fowler (26:14):And we'll see you next time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Mike and Brandy celebrate their 25th wedding anniversary by reflecting on their journey together. They share stories from their first date, discuss the importance of confidence in dating, and explore how their relationship has evolved over the years. ☎️ TALK TO MIKE: Click here!
In this week's episode, I'm joined by Kelli LeClair, founder of Heritage Style, ranch wife, mom, and the queen of building a loyal community through business. Kelli has grown her jewelry brand with grit, heart, and zero shortcuts, turning Instagram lives into real relationships and consistent connections into lasting success. We talk about how she started Heritage Style as a side hobby (while selling farm equipment by day), what the move from Texas to Wyoming taught her, and how she's grown a loyal customer base without chasing trends or playing the influencer game. Kelli shares how she balances trade shows, mom life, and ranch life, plus the mindset shifts that helped her stay positive through hard seasons. This one's full of wisdom for business owners, boutique brands, and anyone looking to build something of their own, without selling out. Resources & Links: How to Win Friends and Influence People by Dale Carnegie The Toast podcast The Daily podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's Newsletters List your jobs on Of The West Connect with Kelli: Follow on Instagram @heritage.style Follow on Facebook @heritagestyle Visit the Heritage Style website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
A woman is upset after her boyfriend claims she failed his "loyalty test." What do you think?
Revolutionary Loyalty and Early Family Tensions. Joseph Turigian discusses the life of Xi Zhongxun, a devoted but persecuted revolutionary communist, emphasizing his deep loyalty to the party, reminiscent of Arthur Koestler's Darkness at Noon. The segment explores the revolutionary mindset where personal suffering proves dedication to a world-historical force. It also details Xi Zhongxun's compelling first marriage to Ha Minghu, a tough peasant revolutionary who struggled to balance motherhood and the demands of the early, male-dominated Chinese Communist Party. Guest: Joseph Turigian. 1899
Loyalty, Loss, and the Shadow of Mao. Joseph Turigian focuses on Mao's famous phrase about Xi Zhongxun, emphasizing his unwavering loyalty despite repeated suffering at the party's hands. Following the 1949 victory, Xi moved to Beijing, where his son Xi Jinping was born. Xi Zhongxun held complicated views of Mao, feeling gratitude for his survival but recognizing Mao's transformation into a disastrous dictator post-1957. The segment discusses Xi's 1962 purge, which foreshadowed the Cultural Revolution, and his subsequent imprisonment from 1967 to 1975, experiencing persecution earlier than most high-ranking comrades. Guest: Joseph Turigian. 1906
Legacy, Loyalty, and the Nationalist Leader. Joseph Turigian concludes with Xi Zhongxun's death in 2002 after suffering cancer, noting his epitaph speaks of a life of struggle and happiness. Xi Jinping wrote to his father, listing qualities he wished to emulate: never persecuting people and never losing faith in the cause. The suffering endured often rededicated communists to the party. Xi Jinping once told Prime Minister Abe that if he were American, he would join the Republicans or Democrats, not the Communist Party. This comment suggested to Abe that Xi Jinping is primarily a nationalist focused on power and using communism for China's rejuvenation, driven by a deep fear of chaos. Guest: Joseph Turigian. 1908 zpeking
In this episode of Gangland Wire, retired Kansas City Intelligence Unit detective Gary Jenkins sits down with author Jay Baer to explore the hidden, human side of organized crime's biggest names — Al Capone, Meyer Lansky, John Gotti, and Paul Castellano. Jay's book, Mob Life: The Private World of Capone, Lansky, Gotti, and Castellano, takes a unique look beyond the murders, rackets, and headlines to reveal how these mobsters actually lived — what they ate, how they dressed, their relationships with religion, and how they handled immense power and wealth. Listeners will hear: How Al Capone's family sold his spaghetti sauce recipe to Ragu — their first commercial product. Why Meyer Lansky, the most devout of the four, was denied the right to die in Israel by Prime Minister Golda Meir. The lavish lifestyle and fatal missteps of Paul Castellano, the “Howard Hughes of the Mafia.” The contrast between Gotti's flamboyance and Lansky's low profile — and how each approach shaped their downfall. The staggering fortunes these men built — and how, in the end, they all lost it. Jay also shares his own lifelong fascination with organized crime, his career outside writing, and his upcoming project, How to Live Like a Gangster — No Prison Required, a look at mob values like loyalty, respect, and power through a modern lens. Gary and Jay swap mob history from New York to Kansas City, including a discussion of the real story behind scenes from Casino and Kansas City's own underworld power struggles. ON AMAZON Wayne said 5.0 out of 5 stars Great Facts on the Mob Reviewed in the United States on October 3, 2021Format: Kindle If your looking for a good fast interesting read on the Mafia, this is the book for you. Full of information on mob types that most have no clue about. You can't lose with this book I believe.
Jahquan Allah grew up in the heart of New Jersey, surrounded by poverty, violence, and gang life. At just 16, he caught his first gun charge and spent most of his 20s in and out of jail, surviving the brutal reality of life as a Crip inside New Jersey prisons. After serving six years on another gun charge and being released in 2023, Jahquan made a decision to change everything. Now free, he's the founder of a fitness brand focused on discipline, redemption, and second chances. His story is a raw and powerful look into gang culture, prison survival, and the mindset it takes to rebuild your life after incarceration. #LockedInWithIanBick #NewJerseyPrisons #CripGang #PrisonStories #TrueCrime #GangLife #RedemptionStory #realstories Thank you to BLUECHEW & DAWS for sponsoring this episode: BlueChew: Visit https://bluechew.com/ and use promo code LOCKEDIN at checkout to get your first month of BlueChew & pay five bucks for shipping. DAWS: Go to http://www.daws.org/ to donate, adopt or send items from their wishlist. Connect with Jahquan Allah: IG: @Frontstreet_flash & @flashfitnessco TIKTOK: @flashfitnessco YOUTUBE: Flashfitnessco Hosted, Executive Produced & Edited By Ian Bick: https://www.instagram.com/ian_bick/?hl=en https://ianbick.com/ Shop Locked In Merch: http://www.ianbick.com/shop Timestamps: 00:00 Introduction & Guest's Powerful Story 02:06 Growing Up in New Jersey & Family Struggles 05:37 Early Influences & The Pull Toward Street Life 09:15 Violence, Guns & the Harsh Reality of the Streets 13:00 Gang Affiliation, Loyalty & Neighborhood Codes 16:40 First Arrest, Juvenile Detention & Lessons Learned 21:37 House Arrest, School Life & Staying Out of Trouble 25:03 Repeat Offenses, Jail Time & Survival Mindset 30:00 Fighting Charges & Navigating County Jail Life 34:41 What Daily Life in County Jail Is Really Like 37:48 Jail Gangs, Politics & The Absence of Real OGs 43:14 State Prison Life: Lockdowns, Structure & Survival 46:48 Getting Out, Relapsing & Landing Back Inside 52:15 Facing Serious Charges & Finding Strength in Adversity 58:00 Mindset Shift, Growth & The Road to Redemption 01:02:56 Leaving Gang Life Behind & Building a New Future 01:07:36 Final Reflections, Hard Truths & Life After Prison Learn more about your ad choices. Visit megaphone.fm/adchoices