Podcasts about Commerce

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    S2 Underground
    The Wire - April 21, 2025

    S2 Underground

    Play Episode Listen Later Apr 21, 2025 3:24


    //The Wire//2200Z April 21, 2025////ROUTINE////BLUF: POPE FRANCIS PASSES AWAY THIS MORNING. CHINA ANNOUNCES LATEST MOVE IN USA/CHINA TRADE WAR.// -----BEGIN TEARLINE----- -International Events-Vatican City: Pope Francis passed away early this morning at the age of 88, following his bout of respiratory illness. The Vatican stated that Pope Francis died at his residence after experiencing a stroke this morning.Switzerland: Klaus Schwab, the founder of the infamous World Economic Forum abruptly announced his resignation from his position as Chair of the forum, along with his seat on the Board of Trustees.AC: No comment was provided on the reason for Schwab stepping aside, and the resignation took effect immediately. However, Schwab had taken a reduced role at the Forum anyway, after handing over most of the day-to-day operations of the organization to Børge Brende back in May of last year.Far East: The trade war between the United States and China continues to expand, with China announcing a new style of retaliatory tariffs. Though the announcement from China's Ministry of Commerce was somewhat vague, the general sentiment is that for any nation that works with the United States regarding their own tariffs, China will impose Chinese tariffs on that nation.AC: If this is what China intends to do, this is a significant development. Taxing a third-party nation simply because that nation is working favorably with the USA, is purely a "friend of my enemy is an enemy" approach to this trade crisis that highlights just how serious Beijing is regarding this situation. In short, this whole affair may just be more serious than it appears at face value.  -HomeFront-Florida: This morning Delta Flight 1213 experienced an engine fire before takeoff in Orlando. The fire occurred as the No. 2 engine was started after pushback from the gate, prompting the inflatable slides to be deployed to evacuate passengers to the taxiway.New Mexico: A local county magistrate judge has resigned following an incident that involved harboring an illegal alien two months ago. Back in February, Cristhian Ortega-Lopez was arrested on a variety of charges at Judge Cano's home, where he had been living.-----END TEARLINE-----Analyst Comments: The resignation of Judge Cano is not particularly surprising as this judge openly confessed to harboring this illegal alien at his residence. In photos posted to his personal (and public) Facebook page, the judge was also seen in video footage that shows the illegal handling weapons. The reason as to why this two-month-old story is worth mentioning now is due to the quiet "retirement" of the judge at nearly the same time that various court docs claim the illegal was a member of Tren de Aragua (TdA), the infamous gang that has been recently designated as a Foreign Terrorist Organization (FTO). While this development largely went unnoticed by the general public, this FTO designation is no joke. This categorization allows a plethora of tools (to include kinetic targeting efforts) to be used to combat the groups designated as FTOs. It's bad enough for a judge to openly harbor an illegal alien for political purposes, but it's a different thing altogether to harbor someone who's part of a terrorist organization.It is that FTO label that changes the game; it's entirely a different atmosphere to harbor someone with the same designation as Bin Laden. Though this is speculative, this is probably why this judge quietly got shut down and pressured into "retirement". Everyone knows that it's almost impossible to indict a judge for anything at all (even low-level county magistrates), but it's also hard to remain in the public eye after being caught knowingly harboring a federally designated terrorist on US soil, and providing that individual with small arms.Analyst: S2A1Research: https://p

    Drop In CEO
    Paul Edwards: Leading with Meaningful Storytelling

    Drop In CEO

    Play Episode Listen Later Apr 21, 2025 44:15


    In this episode of the Drop In CEO podcast, Paul Edwards, founder of Emissary Publishing, uncovers the importance of building relationships, network-based opportunities, and the value of patience in sales. Paul shares insights about the transformative power of storytelling for leaders across industries and the impact of authentically sharing one's journey. Deb and Paul discuss various aspects of effective communication, building trust with clients, and the art of gentle leadership through networking. Episode Highlights: 06:32 Transitioning from Insurance to Publishing 08:55 The Importance of Building Relationships 23:10 Leveraging Relationships for Success 27:33 Developing Unique Writing Skills Paul Edwards is the founder of Emissary Publishing, a boutique independent book publisher that helps faith-based founders tell the stories that matter. He’s an entrepreneur, investor, and family man, a recovering analog nomad who's lived in five different countries, holds three passports, and speaks two and a half languages. Locally, Paul is active in the Chamber of Commerce and serves as a junior varsity ice hockey coach. Internationally, he's an elder and writer with On The Way, a Messianic Jewish ministry based in New Zealand. Paul resides in Phoenix, Arizona with his wife and two sons, where he enjoys bodybuilding and getting lost in the desert. Connect with Paul Edwards:Company Website: https://publishwithemissary.com For More Insights from The Drop In CEO:

    State of Change
    The long list of Trump Administration attacks on our environment

    State of Change

    Play Episode Listen Later Apr 21, 2025 22:20 Transcription Available


    Clean Wisconsin has been keeping track of the many attacks on bedrock environmental safeguards being carried out by the Trump Administration. Dozens of rules and regulations that protect our air, water, land, endangered species and more are being targeted. With so much happening in such a short time, how do you know what's important, what's just a lot of bluster, and what's even legal?  Host: Amy Barrilleaux Guest: Brett Korte, Clean Wisconsin attorney Resources for You: Running list of attacks on environmental safeguards 1/20 Freeze All In-Progress Standards  EO - Freezes in-progress climate, clean air, clean water (including proposed limits on PFAS in industrial wastewater) and consumer protections. 1/20 Energy Emergency Declaration EO - Authorizes federal government to expedite permitting and approval of fossil fuel, infrastructure, and mining projects and circumvent Clean Water Act and Endangered Species Act requirements. 1/20 Withdrawal from Paris Climate Agreement EO - Reverses the US' international commitment to tackling climate change and reducing pollution. 1/20 Revokes Biden Climate Crisis and Environmental Justice Executive Actions EO -  Reverses U.S. commitment to fight climate change and its impacts, and protect overburdened communities. 1/20 Attacks on Clean Car Standards EO -  to stop clean car standards that required automakers to reduce tailpipe pollution from vehicles beginning in 2027. 1/20 Resumes LNG Permitting EO - Expedites Liquid Natural Gas export terminal approval over analysis finding exports raise energy costs for consumers. Attacks Climate and Clean Energy Investments from IRA and BIL EO - Freezes unspent funds from the Inflation Reduction Act and Infrastructure Investment and Jobs Act and directs agencies to reassess. 1/20 Attacks NEPA Protections EO - Rescinds order requiring White House Council on Environmental Quality (CEQ) to assess environmental and community impacts and allow community input into federal infrastructure projects. 1/21 Expands Offshore Oil Drilling EO - Reopens U.S. coastlines to offshore drilling. 1/21 Terminate American Climate Corps EO - Ends all programs of the American Climate Corps, which created thousands of jobs combatting climate change and protecting and restoring public lands. 1/21 Freezes New Wind Energy Leases EO - Withdraws wind energy leasing from U.S. waters and federal lands. 1/21 Open Arctic National Wildlife Refuge and other Alaska Lands for Drilling EO - Reopens sensitive federal lands and waters in Alaska to drilling. 1/28 EPA's Science Advisory Panel Members Fired Memorandum - Acting EPA administrator James Payne dismisses members of the Clean Air Scientific Advisory Committee and Science Advisory Board, which provides independent expertise to the agency on air quality standards and sources of air pollution. 1/28 EPA Suspends Solar For All Grants Memorandum - The EPA halted $7 billion in contractually obligated grants for Solar For All, an Inflation Reduction Act program that delivers clean energy and lower prices to vulnerable communities 1/31 Trump administration scrubs "climate change" from federal websites Memorandum - Mentions of climate change have been removed from federal websites such the Department of Agriculture, which includes the Forest Service and climate-smart agriculture programs, and the EPA. 2/3 Trump requires removal 10 existing rules for every new rule EO - The order requires that when an agency finalizes a new regulation or guidance they identify 10 existing rules to be cut. 2/3 Interior secretary weakens public lands protections in favor of fossil fuel development Sec Order - After Trump's "Unleashing American Energy" executive order, Interior Secretary Burgum ordered the reinstatement of fossil fuel leases, opened more land for drilling, and issued orders weakening protections of public lands, national monuments and endangered species, and overturned advanced clean energy and climate mitigation strategies. 2/5 Energy secretary announces review of appliance efficiency standards Sec Order - Energy Secretary Wright ordered a review of appliance standards following Trump's Day One order attacking rules improving the efficiency of household appliances such as toilets, showerheads, and lightbulbs as part of a secretarial order intended to increase the extraction and use of fossil fuels. 2/5 Army Corps of Engineers halts approval of renewables Guidance via DOD - The Army Corps of Engineers singled out 168 projects – those that focused on renewable energy projects – out of about 11,000 pending permits for projects on private land. Though the hold was lifted, it was not immediately clear if permitting had resumed. 2/6 Transportation Department orders freeze of EV charging infrastructure program Memorandum - A Transportation Department memo ordered the suspension of $5 billion in federal funding, authorized by Congress under the National Electric Vehicle Infrastructure (NEVI) program, for states to build electric vehicle chargers. 2/11 SEC starts process to kill climate disclosure rule Memorandum - The acting chair of the Securities and Exchange Commission paused the government's legal defense of a rule requiring companies to identify the impact of their business on climate in regulatory findings. The rule was challenged in court by 19 Republican state attorneys general and the U.S. Chamber of Commerce, and Energy Secretary Chris Wright's Liberty Energy, among others. 2/14 EPA fires hundreds of staff Memorandum - The Trump administration's relentless assault on science and career expertise at the U.S. Environmental Protection Agency continued today with the firing of almost 400 staff who had ‘probationary' status. 2/14 DOE issues the first LNG export authorization under new Trump administration DOE Secretary Wright issued an export authorization for the Commonwealth LNG project in Cameron Parish, Louisiana, despite a 2024 DOE report finding that unfettered LNG exports increase energy bills and climate pollution. 2/18 Trump issues order stripping independent agencies of independence EO - Trump signed an executive order stripping independent regulatory agencies, including the Federal Energy Regulatory Commission (FERC) and the Securities and Exchange Commission (SEC) of their independence, moving them to submit proposed rules and final regulations for review by the White House Office of Information and Regulatory Affairs (OIRA) and granting the attorney general exclusive authority over legal interpretations of rules. The order is likely to be challenged as Congress created these agencies specifically to be insulated from White House interference. 2/19 Zeldin recommends striking endangerment finding Memorandum - After Trump's "Unleashing American Energy" executive order, EPA Administrator Lee Zeldin has told the White House he would recommend rescinding the bedrock justification defining six climate pollutants – carbon dioxide, methane, nitrous oxide, hydrofluorocarbons, perfluorocarbons, and sulfur hexafluoride – as air pollution to be regulated by the Clean Air Act. 2/19 Trump administration moves to rescind all CEQ regulatory authority Rulemaking - The Trump administration has moved to rescind the Council on Environmental Quality's role in crafting and implementing environmental regulations, revoking all CEQ orders since 1977 that shape how federal agencies comply with the National Environmental Policy Act (NEPA) which requires the government to consider and disclose environmental impacts of its actions. 2/19 Trump directs agencies to make deregulation recommendations to DOGE EO - Trump issues executive order directing agencies to work with the Department of Government Efficiency (DOGE) to make recommendations that will accelerate Trump's efforts to dismantle regulations across the federal government as part of his 10 out, 1 in policy. Among the protections likely to be in DOGE's crosshairs are those that keep polluters from ignoring environmental laws and protect clean air and water. 2/19 FEMA staff advised to scrub "changing climate" and other climate terms from documents Memorandum - A Federal Emergency Management Agency memo listed 10 climate-related words and phrases, including "changing climate," “climate resilience,” and “net zero," to be removed from FEMA documents. The memo comes after USDA workers were ordered to scrub mentions of climate change from websites. 2/21 Greenhouse Gas Reduction Fund Director Placed on Administrative Leave Guidance - According to media reports, EPA administrator Lee Zeldin has put the Greenhouse Gas Reduction Fund (GGRF) director on administrative leave. The GGRF is a $27 billion federal financing program that addresses the climate crisis and is injecting billions of dollars in local economic development projects to lower energy prices and reduce pollution especially in the rural, urban, and Indigenous communities most impacted by climate change and frequently left behind by mainstream finance. 2/27 Hundreds fired as layoffs begin at the National Oceanic and Atmospheric Administration Guidance - On Thursday, February 27, about 800 employees at NOAA, the agency responsible for the nation's bedrock weather, climate, fisheries, and marine research, were fired in the latest round of Trump administration-led layoffs. The layoffs could jeopardize NOAA's ability to provide life-saving severe weather forecasts, long-term climate monitoring, deep-sea research and fisheries management, and other essential research and policy. 3/10 Energy secretary says climate change a worthwhile tradeoff for growth Announcement - Speaking at the CERAWeek conference, Energy Secretary Chris Wright said the Trump administration sees climate change as “a side effect of building the modern world,” and pledged to “end the Biden administration's irrational, quasi-religious policies on climate change." 3/10 Zeldin, Musk Cut $1.7B in Environmental Justice Grants Guidance - EPA Administrator Lee Zeldin announced the cancellation of 400 environmental justice-related grants, in violation of a court order barring the Trump administration from freezing "equity-based" grants and contracts. 3/11 EPA eliminates environmental justice offices, staff Memorandum - EPA Administrator Lee Zeldin ordered the closure of environmental justice offices at the agency's headquarters and at all 10 regional offices and eliminate all related staff positions "immediately." The reversal comes just days after the EPA reinstated environmental justice and civil rights employees put on leave in early February. 3/12 EPA Announcement to Revise "Waters of the United States" Rule Announcement - The EPA will redefine waters of the US, or WOTUS, to comply with the US Supreme Court's 2023 ruling in Sackett v. EPA, which lifted Clean Water Act jurisdiction on many wetlands, Administrator Lee Zeldin said 3/14 Zeldin releases 31-rollback ‘hit list' Memorandum (announced, not in effect as of 4/10) - EPA Administrator Lee Zeldin announced plans to dismantle federal air quality and carbon pollution regulations, identifying 31 actions ranging from from soot standards and power plant pollution rules to the endangerment finding – the scientific and legal underpinning of the Clean Air Act. 3/14 EPA halts enforcement of pollution rules at energy facilities Memorandum - According to a leaked memo, the EPA's compliance office has halted enforcement of pollution regulations on energy facilities and barred consideration of environmental justice concerns. The memo states: "Enforcement and compliance assurance actions shall not shut down any stage of energy production (from exploration to distribution) or power generation absent an imminent and substantial threat to human health or an express statutory or regulatory requirement to the contrary.” 3/14 Trump revokes order encouraging renewables EO - Trump signed an executive order rescinding a Biden-era proclamation encouraging the development of renewable energy. Biden's order under the Defense Production Act permitted the Department of Energy to direct funds to scale up domestic production of solar and other renewable technologies. 3/17 EPA plans to eliminate science staff Memorandum - Leaked documents describe plans to lay off as many as 1,155 scientists from labs across the country. These chemists, biologists, toxicologists and other scientists are among the experts who monitor air and water quality, cleanup of toxic waste, and more. 3/16 EPA invites waivers on mercury pollution and other hazardous pollutants Memorandum - The EPA invited coal- and oil-fired power plants to apply for exemptions to limits on mercury and other toxic pollutants under the Clean Air Act. Mercury is an extremely dangerous pollutant that causes brain damage to babies and fetuses; in addition to mercury, pollution from power plants includes hazardous chemicals that can lead to cancer, or damage to the lungs, kidneys, nervous system and cardiovascular system. 4/3 Trump administration adds "deregulation suggestion" website A new page on regulations.gov allows members of the public to submit "deregulation" ideas. The move is the latest in the Trump administration's efforts to slash public health, safety, and climate safeguards, and comes soon after the administration offered companies the opportunity to send the EPA an email if they wished to be exempted from Clean Air Act protections. 4/8 Series of four EOs to boost coal  EO - Under the four orders, Trump uses his emergency authority to allow some older coal-fired power plants set for retirement to keep producing electricity to meet rising U.S. power demand amid growth in data centers, artificial intelligence and electric cars. Trump also directed federal agencies to identify coal resources on federal lands, lift barriers to coal mining and prioritize coal leasing on U.S. lands. In a related action, Trump also signed a proclamation offering coal-fired power plants a two-year exemption from federal requirements to reduce emissions of toxic chemicals such as mercury, arsenic and benzene. 4/9 Executive Order Attacking State Climate Laws EO - Directs the U.S. Attorney General to sue or block state climate policies deemed "burdensome" to fossil fuel interests — including laws addressing climate change, ESG investing, carbon taxes, and environmental justice. 4/9 New expiration dates on existing energy rules EO - The order directs ten agencies and subagencies to assign one-year expiration dates to existing energy regulations. If they are not extended, they will expire no later than September 30, 2026, according to a White House fact sheet on the order. The order also said any new regulations should include a five-year expiration, unless they are deregulatory. That means any future regulations would only last for five years unless they are extended. 4/17 Narrow Endangered Species Act to allow for habitat destruction The Trump administration is proposing to significantly limit the Endangered Species Act's power to preserve crucial habitats by changing the definition of one word: harm. The Endangered Species Act prohibits actions that “harass, harm, pursue, hunt, shoot, wound, kill, trap, capture, or collect” endangered plants and animals. The word “harm” has long been interpreted to mean not just the direct killing of a species, but also severe harm to their environment  

    What the Hell Were You Thinking
    Episode 490: Miami Vice Vice Baby

    What the Hell Were You Thinking

    Play Episode Listen Later Apr 21, 2025 29:29


    Show Notes Episode 490: Miami Vice Vice Baby This week Host Dave Bledsoe finds himself in hot water with his boss over his constant screw ups and is told to turn in his microphone and podcaster badge   (Which is just some toy Jeremy got out of vending machine and told Dave it was “official”) On the show this week we head back to the 80's to talk about a television show that took America from 70's beige to 80's neon pastels, Miami Vice! Along the way we discovered that Dave really wanted to Fish from Barney Miller growing up.  Then we dive right into a brief history of the Vice Squad in America.  (Turns out it was mostly about policing people white people didn't like! Who Knew?) Then we meet the people who made Miami Vice, from the NBC executive who had a vision. (Literally: MTV Cops) to the actors, costume designers, music supervisors to the guy who faked the Ferrari! We see how the show changed American fashion and made the Miami Drug Wars a tourist attraction.  (Fucking Americans, man!) Our Sponsor this week is the Miami Chamber of Commerce who wants to set the record straight.  We open the USA Network announcing they are running Miami Vice and close with Marty Ray who is rollin' in his 5.0 Show Theme: Hypnostate Prelude to Common Sense The Show on Bluesky: https://bsky.app/profile/whatthehellpodcast.bsky.social The Show on Facebook: https://www.facebook.com/whatthehellpodcast/ The Show on Youtube:  https://www.youtube.com/channel/UCjxP5ywpZ-O7qu_MFkLXQUQ The Show on Instagram: https://www.instagram.com/whatthehellwereyouthinkingpod/ Our Discord Server: https://discord.gg/kHmmrjptrq Our Website: www.whatthehellpodcast.com Patreon:  https://www.patreon.com/Whatthehellpodcast The Show Line: 347 687 9601 Closing Music: https://youtu.be/YC3IxxYsIN8?si=upfE7XITDgKwiksf Buy Our Stuff: https://www.seltzerkings.com/shop Citations Needed: The Racialized History of Vice Policing https://www.repository.law.indiana.edu/cgi/viewcontent.cgi?article=4085&context=facpub#:~:text=Vice%20policing%20maintained%20the%20property,segregation%20and%20preserving%20white%20property. NBC.com Miami Vice https://web.archive.org/web/20080423035720/http://www.nbc.com/Vintage_Shows/Miami_Vice/about/index.shtml Miami Vice at 40: An Oral History https://www.televisionacademy.com/features/emmy-magazine/articles/miami-vice-oral-history Breaking the Pastel Barrier: How ‘Miami Vice' Changed Menswear Forever https://www.hollywoodreporter.com/lifestyle/style/miami-vice-michael-mann-costume-designers-interview-menswear-1235961920/ ORLANDO VICE HOW CLOSE IS ‘MIAMI VICE' TO REAL LIFE? CLOSER THAN YOU MAY THINK https://www.orlandosentinel.com/1985/12/15/orlando-vice-how-close-is-miami-vice-to-real-life-closer-than-you-may-think/ Dancing With the Television https://web.archive.org/web/20080726120455/http://www.salon.com/ent/tv/mill/1998/11/09mill.html How Miami Vice launched the '80s on TV, then died with its decade https://www.avclub.com/how-miami-vice-launched-the-80s-on-tv-then-died-with-1798232906 Learn more about your ad choices. Visit podcastchoices.com/adchoices

    Carlsbad: People, Purpose and Impact
    Engineering Dreams: Jim Miller's Inspiring Journey

    Carlsbad: People, Purpose and Impact

    Play Episode Listen Later Apr 21, 2025 31:39 Transcription Available


    Ever wondered how a career in industrial engineering can lead to a thriving podcast empire? Or how breaking into Apple's supply chain can take over two years of relentless dedication? Join me, Bret Schanzenbach, as I chat with Jim Miller, the mastermind behind Bold Leadership Stories Media. From his roots at Cal Poly to navigating the world of technical sales with giants like 3M and Hewlett Packard, Jim's journey is a rollercoaster of perseverance and innovation.Discover how the pandemic catalyzed Jim's transformation into a health enthusiast, shedding 50 pounds and launching the Wealthy Healthy Life Show. We dive into his passion for storytelling, the power of networking, and the lessons he's learned from startups to personal wellness. Tune in for an episode brimming with insights for entrepreneurs and anyone eager to make a meaningful impact in their community. Don't miss it!Find Bold Leadership Stories on YouTube and explore Jim's journey today!Jim Miller's BioI have a marketing and sales background in high tech. My customers were Apple, Microsoft, HP and Google. I'm a dad of two beautiful daughters and PapaJim to my grand daughter. I'm currently working on building an audience for my girlfriend, Lisa Loree and am a video podcast host. My focus in life right now is learning and applying strategies for longevity health and generational wealth.Connect with JimYouTube: @boldleadershipstoriesLinkedIn: www.linkedin.com/in/jimcmiller1 Did this episode have a special impact on you? Share how it impacted youCarlsbad Podcast Social Links:LinkedInInstagramFacebookXYouTubeSponsor: This show is sponsored and produced by DifMix Productions. To learn more about starting your own podcast, visit www.DifMix.com/podcasting

    Dans la tête d'un CEO
    #220 Clement Alteresco (Morning) : Le Wework frenchy (en mieux !)

    Dans la tête d'un CEO

    Play Episode Listen Later Apr 21, 2025 74:26


    "Je n'ai pas trop peur de me casser la gueule et de prendre des risques"Vidéo disponible iciSi vous entreprenez, vous savez que la solitude est un vrai sujet.Aujourd'hui, je reçois un des premiers soutiens de l'entrepreneuriat en France : Clement Alteresco, CEO de Morning, le pionnier parisien des espaces de coworking.Clément a fait le même collège/lycée que moi, à Paris.Sauf que lui à 12 ans, il faisait déjà du business avec les commerçants de rue du Commerce pour se payer sa moto (oui oui on peut conduire à 12 ans en Espagne apparemment).Il a débuté sa carrière chez Faber-Novell, puis a monté sa première boîte Digitik avant de la revendre.Il nous explique en détails ce qui l'a poussé à créer Morning, et pourquoi "être sympa" ça paie.Ah et évidemment, il n'y échappe pas : on parle du fiasco Wework (lire ici)Enfin, j'en profite car je vous y dévoile mon nouveau projet - et étant toujours seul, n'hésitez pas à me contacter pour en discuter si ça vous parle :))Envie de partager ton histoire ou proposer un invité ? Contactez-moi directement ici : Yacine

    ACK FM in the Morning
    On-Air with Doug - Peter Burke - Daffy 2025

    ACK FM in the Morning

    Play Episode Listen Later Apr 21, 2025 9:58


    Doug sits down with Peter Burke, Executive Director of the Nantucket Island Chamber of Commerce, to preview the 49th Annual Daffodil Festival happening Thursday, April 24th through Sunday, April 27th. Peter shares highlights of this cherished island tradition, from the whimsical Flower Crown Party at The Dreamland and the Chamber's Daffodil Bazaar at Preservation Hall, to the groovy Flower Power Party at the NHA, the beloved antique car show on Main Street, and of course, the festive car parade ending with a classic Sconset picnic. He also offers important reminders about celebrating responsibly—keep the island clean, stay safe, and carpool or hop on the free WAVE/NRTA to get around!Want to volunteer, get your daffy merch, or learn more? Visit nantucketchamber.org.

    The Agribusiness Update
    Delisting of Wolves and Economic Concerns Growing

    The Agribusiness Update

    Play Episode Listen Later Apr 21, 2025


    A bill moving through the House would delist wolves from the Endangered Species Act, and a new CoBank report says rapidly worsening expectations in agriculture are elevating economic concerns.

    Delaney in the Morning
    Steve Johnson-Terry Kubasiak-Bronson Chamber of Commerce Business Expo 4-21-25

    Delaney in the Morning

    Play Episode Listen Later Apr 21, 2025 4:14


    The 2nd Annual Bronson Business Expo, sponsored by the Bronson Chamber of Commerce, is this Saturday at St. Mary's School Gym.See omnystudio.com/listener for privacy information.

    The Agribusiness Update
    More Peanuts - Corn in 2025 and Economic Concerns Growing

    The Agribusiness Update

    Play Episode Listen Later Apr 21, 2025


    Georgia farmers are expected to plant more peanuts and corn in 2025, while cotton acres are forecast to decline, and a new CoBank report says rapidly worsening expectations in agriculture are elevating economic concerns.

    Ask Dr. Drew
    The RFK Files Coverup & Failed State Of California w/ Mark Groubert & Chris Moritz – Ask Dr. Drew – Ep 478

    Ask Dr. Drew

    Play Episode Listen Later Apr 20, 2025 73:24


    Tulsi Gabbard, the new Director of National Intelligence, says she has over 100 people working “around the clock” to prepare the RFK files for release. What will they find? • FRESH PRESSED OLIVE OIL – Olive oil packs the most flavor and healthiest nutrients when it's fresh. Don't settle for stale supermarket olive oils – get it direct from small, award-winning farms! Get your free $39 bottle for just $1 shipping & taste the difference at https://GetFreshDrDrew.com/ Chris Moritz tells Newsmax: “The unraveling of California is a case study in the perils of unchecked oligarchy where concentrated wealth, political corruption, and mass migration are weaponized to dissolve national cohesion.” Newsmax reports that in 2022, LA had a “crime rate of 36 for 1,000 residents. That's one of the highest in the nation.” Mark Groubert is a writer, editor, producer, publisher, and screenwriter. He has written for LA Weekly, edited National Lampoon magazine, produced for HBO, published MTV Magazine, and worked as a screenwriter with the WGA. He co-hosts America's Untold Stories on YouTube. More at https://americasuntoldstories.com and https://x.com/lordbuckly Chris Moritz, a corporate attorney, investment researcher, and M&A executive, authored Failed State: A Portrait of California in the Twilight of Empire. A third-generation Santa Monican, he graduated from UCLA, holds an MPhil from the University of Cambridge, and earned a JD from NYU School of Law. He served as a senior advisor at the U.S. Department of Commerce under President Trump. More at https://x.com/chrisgmoritz 「 SUPPORT OUR SPONSORS 」 Find out more about the brands that make this show possible and get special discounts on Dr. Drew's favorite products at https://drdrew.com/sponsors  • FRESH PRESSED OLIVE OIL - Olive oil packs the most flavor and healthiest nutrients when it's fresh. Don't settle for stale supermarket olive oils – get it direct from small, award-winning farms! Get your free $39 bottle for just $1 shipping & taste the difference at https://GetFreshDrDrew.com/ • HEART FACTORS PLUS - A powerful formula packed with L-arginine, a key amino acid that's been shown to enhance nitric oxide physiology and could play a key role in supporting healthy blood flow and circulation. Get a FREE bottle with your order at https://heartfactorsplus.com/drew • ACTIVE SKIN REPAIR - Repair skin faster with more of the molecule your body creates naturally! Hypochlorous (HOCl) is produced by white blood cells to support healing – and no sting. Get 20% off at https://drdrew.com/skinrepair • FATTY15 – The future of essential fatty acids is here! Strengthen your cells against age-related breakdown with Fatty15. Get 15% off a 90-day Starter Kit Subscription at https://drdrew.com/fatty15 • PALEOVALLEY - "Paleovalley has a wide variety of extraordinary products that are both healthful and delicious,” says Dr. Drew. "I am a huge fan of this brand and know you'll love it too!” Get 15% off your first order at https://drdrew.com/paleovalley • THE WELLNESS COMPANY - Counteract harmful spike proteins with TWC's Signature Series Spike Support Formula containing nattokinase and selenium. Learn more about TWC's supplements at https://twc.health/drew 「 MEDICAL NOTE 」 Portions of this program may examine countervailing views on important medical issues. Always consult your physician before making any decisions about your health. 「 ABOUT THE SHOW 」 Ask Dr. Drew is produced by Kaleb Nation (https://kalebnation.com) and Susan Pinsky (https://twitter.com/firstladyoflove). This show is for entertainment and/or informational purposes only, and is not a substitute for medical advice, diagnosis, or treatment. Learn more about your ad choices. Visit megaphone.fm/adchoices

    Govcon Giants Podcast
    265: From Trade Wars to Real Costs: Bill Reinsch Tells All

    Govcon Giants Podcast

    Play Episode Listen Later Apr 20, 2025 53:00


    In today's episode of GovCon Giants, I sit down with Bill Reinsch—Senior Adviser and Chair Emeritus at CSIS and a former Undersecretary of Commerce—to unpack the truth about trade wars, tariffs, and why global uncertainty is rattling supply chains like never before. Bill takes us behind the curtain of U.S. economic policy, drawing from decades of experience in Capitol Hill, the Clinton administration, and working with multinational corporations. Whether you're importing components, supplying the federal government, or just wondering why your toaster costs more—this conversation is a masterclass. We talk about the real cost of reshoring, the myth of domestic revival, and why small businesses will feel the pinch the hardest. Bill doesn't hold back—he breaks down how tariffs are playing out in real-time, why “friend-shoring” might be a smarter bet than “America-only” strategies, and how companies like yours can rethink risk, resilience, and global dependencies. If you want the unfiltered version of what's really going on in global trade—this is the episode for you.

    FORward Radio program archives
    Sustainability Now! | Dan Lambe | CEO of the Arbor Day Foundation | 4-21-25

    FORward Radio program archives

    Play Episode Listen Later Apr 20, 2025 58:06


    On this week's show, your host, Justin Mog, plants some trees of hope with Dan Lambe, CEO of the Arbor Day Foundation (https://www.arborday.org/)! We are celebrating our national Arbor Day, coming up on Friday, April 25, 2025 by being in conversation with one of our nation's biggest tree-huggers! But Dan doesn't just love trees, he fights every day to protect, expand, and diversify the tree canopy all over the globe. Trees are vital to our communities. They clean our air by absorbing over 48 pounds of carbon dioxide annually while releasing oxygen. Trees filter our water, provide shade, slow storm surge and flooding, and provide habitats for wildlife. Each year, we lose 36 million trees due to age, disease, pests and severe weather. To tackle this issue, the Arbor Day Foundation has partnered with Subaru for the Subaru Loves the Earth initiative. Participating Subaru retailers across the country will give away 100,000 mature and regionally appropriate trees to communities nationwide. This is the largest corporate tree distribution in its history. This initiative supports the Arbor Day Foundation's mission to plant trees in the communities that need them most, helping to protect the planet for generations to come. Dan Lambe has committed nearly two decades of work to helping solve some of the biggest issues facing people and the planet through trees. Dan was named Arbor Day Foundation CEO in 2022 after 19 years in leadership roles at the organization. He has launched an initiative to accelerate the nonprofit's impact by planting 500 million trees with a focus in forests and neighborhoods of greatest need. The ambitious goal, set to replicate the number of trees planted in the Foundation's first 50 years in only five years, has helped spur remarkable growth within the organization and expanded the Foundation's global reach. Lambe is a trusted thought leader in the sustainable forestry space and he regularly speaks at conferences hosted by the United Nations, Sustainable Brands, the U.S. Chamber of Commerce and other high-profile industry events where trees and climate intersect. As always, our feature is followed by your community action calendar for the week, so get your calendars out and get ready to take action for sustainability NOW! Sustainability Now! is hosted by Dr. Justin Mog and airs on Forward Radio, 106.5fm, WFMP-LP Louisville, every Monday at 6pm and repeats Tuesdays at 12am and 10am. Find us at http://forwardradio.org The music in this podcast is courtesy of the local band Appalatin and is used by permission. Explore their delightful music at http://appalatin.com

    ChinaEconTalk
    Chips: Liberated? Trump's Semis Tariff Gambit

    ChinaEconTalk

    Play Episode Listen Later Apr 20, 2025 50:23


    Bill Reinsch of CSIS and the Trade Guys podcast with Jay Goldberg of Digits and Dollars and the Circuit podcast join to dicuss Trump's tariff impact on semis on another CSIS-ChinaTalk Chip Chat! Bill lays out the four clashing instincts driving policy in MAGA 2.0: revenge for decades of perceived slights, a bargaining bluff to coerce concessions, a fast‑cash revenue grab, and a fantasy of instant on‑shore fab construction. Jay walks through the on‑the‑ground fallout: chip designers worrying about losing China sales, GPU‑specific duties warping supply chains, and a loophole that lets boards assembled in Mexico skate by. We explore how blanket tariffs could accelerate China's ascent in analog and trailing‑edge chips, undermine Biden‑era “ally‑first” export‑control diplomacy, and leave Commerce's BIS badly under‑resourced to enforce the rules. We also get into whether allies will sign up for Washington's crusade after being slapped themselves, and whether Nvidia, Intel, and Tesla are “too important to punish.” Outtro Music: Well Get It, Tommy Dorsey https://www.youtube.com/watch?v=FgiHzCiB5Aw Bible‑Verse Sign‑off “Plans fail for lack of counsel, but with many advisers they succeed.” — Proverbs 15:22 Learn more about your ad choices. Visit megaphone.fm/adchoices

    Dans la tête d'un CEO
    DEMAIN : avec Clement Alteresco (Morning)

    Dans la tête d'un CEO

    Play Episode Listen Later Apr 20, 2025 5:19


    DEMAIN je reçois Clement Alteresco, CEO de Morning, le pionnier parisien des espaces de coworking.Clément a fait le même collège/lycée que moi, à Paris.Sauf que lui à 12 ans, il faisait déjà du business avec les commerçants de rue du Commerce pour se payer sa moto (oui oui on peut conduire à 12 ans en Espagne apparemment).Il a débuté sa carrière chez Faber-Novell, puis a monté sa première boîte Digitik avant de la revendre.Il nous explique en détails ce qui l'a poussé à créer Morning, et pourquoi "être sympa" ça paie.Ah et évidemment, il n'y échappe pas : on parle du fiasco Wework (lire ici)La suite demain :)Envie de partager ton histoire ou proposer un invité ? Contactez-moi directement ici : Yacine

    ChinaTalk
    Chips: Liberated? Trump's Semis Tariff Gambits

    ChinaTalk

    Play Episode Listen Later Apr 19, 2025 50:23


    Bill Reinsch of CSIS and the Trade Guys podcast with Jay Goldberg of Digits and Dollars and the Circuit podcast join to dicuss Trump's tariff impact on semis on another CSIS-ChinaTalk Chip Chat! Bill lays out the four clashing instincts driving policy in MAGA 2.0: revenge for decades of perceived slights, a bargaining bluff to coerce concessions, a fast‑cash revenue grab, and a fantasy of instant on‑shore fab construction. Jay walks through the on‑the‑ground fallout: chip designers worrying about losing China sales, GPU‑specific duties warping supply chains, and a loophole that lets boards assembled in Mexico skate by. We explore how blanket tariffs could accelerate China's ascent in analog and trailing‑edge chips, undermine Biden‑era “ally‑first” export‑control diplomacy, and leave Commerce's BIS badly under‑resourced to enforce the rules. We also get into whether allies will sign up for Washington's crusade after being slapped themselves, and whether Nvidia, Intel, and Tesla are “too important to punish.” Outtro Music: Well Get It, Tommy Dorsey https://www.youtube.com/watch?v=FgiHzCiB5Aw Bible‑Verse Sign‑off “Plans fail for lack of counsel, but with many advisers they succeed.” — Proverbs 15:22 Learn more about your ad choices. Visit megaphone.fm/adchoices

    Edge of NFT Podcast
    Hot Topics: Navigating the Future: U.S. Blockchain Strategy and the Rise of AI Agents in Web3

    Edge of NFT Podcast

    Play Episode Listen Later Apr 18, 2025 30:50


    Join us in this exciting episode of "Hot Topics" as we dive into the latest developments in the world of blockchain and crypto. This week, they are joined by special guests Alice Shikova and Harrison Saletsky from Space ID.In this episode, we discuss:The introduction of a new bipartisan bill to establish a National Blockchain Deployment Advisory Committee under the Department of Commerce, aiming to shape the U.S. blockchain strategy.Coinbase's warning about a potential new crypto winter, with insights on market trends and the impact of venture capital funding.The rise of AI agents in the crypto space and the trust issues they bring, including a significant increase in crypto thefts.How Space ID is addressing these challenges with their blockchain-based digital identity platform, enhancing user experience and security.Tune in for an engaging conversation about the future of blockchain, the implications of government involvement, and the evolving landscape of Web3 technology. Don't forget to share your thoughts in the comments!Stay curious, stay innovative, and join us for more exciting updates and discussions! Support us through our Sponsors! ☕

    Au cœur de l'histoire
    [2/2] Marco Polo, les voyages d'un explorateur vénitien (rediffusion)

    Au cœur de l'histoire

    Play Episode Listen Later Apr 18, 2025 12:36


    Après presque vingt ans de pérégrinations en Asie, Marco Polo aspire à rentrer chez lui, et c'est peut-être lors de ce voyage vers l'Italie qu'il est fait prisonnier par les Génois, les vieux rivaux des Vénitiens. Dans sa cellule, il écrit avec Rustichello de Pise Le Devisement du Monde, le récit de son voyage. Un siècle et demi plus tard, il fait partie des livres que Christophe Colomb consulte pour imaginer son voyage à travers l'Atlantique. C'est à cause de ce livre qu'il croit avoir trouvé les îles de Cipango, le Japon actuel, en arrivant aux Antilles ! Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

    WordPress | Post Status Draft Podcast
    Post Status Happiness Hour | Session Twenty Six

    WordPress | Post Status Draft Podcast

    Play Episode Listen Later Apr 18, 2025 42:21


    In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Neel Schivdasani a product manager in the AI division at Automattic, about the integration of AI into WordPress.com. Neil discusses his background and the development of an AI website builder designed to simplify website creation for users without technical expertise. The conversation covers the evolution of AI in web development, the challenges faced, and future enhancements. A live demonstration showcases the tool's user-friendly features, emphasizing its potential to democratize web publishing. The episode concludes with a discussion on user feedback and the collaborative spirit of the WordPress community.Top TakeawaysThe AI Website Builder Lowers Barriers for Non-Technical Users: The builder is specifically designed for people who don't know what WordPress is, or who feel overwhelmed by traditional website tools. It's aimed at helping individuals quickly create a professional-looking site without needing to learn plugins, themes, or complex design tools. The assistant guides users through content creation, layout choices, and even image sourcing.A Major Intelligence Upgrade is Coming: Neel teased an upcoming “step function” increase in intelligence for the assistant. This includes improved reasoning, contextual awareness, and the ability to understand abstract commands. Future iterations will allow users to describe desired layouts or functionality in natural language, and the assistant will generate the appropriate code or configuration—bridging the gap between vision and execution.Commerce and Custom Layouts Are on the Roadmap:The team is working to support broader use cases, especially eCommerce. The assistant will eventually be able to understand what a user is trying to sell, recommend necessary plugins (like for payment or shipping), and configure stores accordingly. Users will also soon be able to generate specific layouts (e.g., “2x2 image grid with a CTA button”) just by describing them.It's Not Replacing Developers—It's Growing the Ecosystem: There's pushback from some developers, but Neel emphasized this tool isn't meant to replace them. Instead, it's about helping people who wouldn't otherwise be able to afford or access web development. It gives them a starting point, and ideally, they'll grow into more advanced needs—eventually hiring developers or agencies.Mentioned In The Show:AutomatticWordPress.com/AIMailchimpCursorLovable

    Le Panier
    # HS - Live à Toulouse : Distribution, marketplace, exit : tout ce qu'on ne dit jamais, avec Brico Privé et Le Petit Ballon

    Le Panier

    Play Episode Listen Later Apr 18, 2025 92:29


    Pour ce nouvel épisode enregistré en public au 7bis à Toulouse, Laurent Kretz reçoit deux invités : Julien Boué, cofondateur de Brico Privé, et Clément Thibault, ex-DG de Le Petit Ballon, puis de Brico Privé et aujourd'hui Operating Partner & investisseur.Un épisode sur l'hypercroissance, les modèles économiques hybrides, les enjeux de la marketplace, le pilotage du BFR et la gestion de l'offre.

    California Ag Today
    A Market Dynamics Shift for Tomatoes

    California Ag Today

    Play Episode Listen Later Apr 18, 2025


    The U.S. Department of Commerce plans to withdraw from the 2019 Agreement suspending the antidumping investigation on fresh tomatoes from Mexico.

    Les digital doers - ceux qui font le e-commerce
    [ Revue de Presse Hebdo | Retail - E-commerce ] 18 avril 2025

    Les digital doers - ceux qui font le e-commerce

    Play Episode Listen Later Apr 18, 2025 39:38


    Bonjour et bienvenue dans la revue de presse hebdo et audio du secteur retail / e-commerce en France proposée par Les Digital Doers en partenariat avec le One to One Expérience Client de Biarritz.

    Les matins
    Le Ghana interdit aux étrangers le commerce de l'or pour augmenter ses recettes et limiter la pollution minière

    Les matins

    Play Episode Listen Later Apr 17, 2025 5:57


    durée : 00:05:57 - La Revue de presse internationale - par : Catherine Duthu - Le Ghana, premier producteur d'or en Afrique, sixième mondiale, va interdire à tous les étrangers de commercer sur son marché local de l'or. Objectif : lutter contre l'exploitation minière illégale, qui entraîne des pertes de revenus pour l'Etat et des destructions de l'environnement.

    Two Minutes in Trade
    Two Minutes in Trade - Secretary of Commerce to Initiate a Section 232 investigation on Critical Minerals

    Two Minutes in Trade

    Play Episode Listen Later Apr 17, 2025 3:47


    It's critical that companies pay attention to the new Section 232 investigation on critical minerals & rare earth elements. Listen for details on Two Minutes in Trade. 

    David Jackson Productions
    Mind Your Business - Time to Get on the Water - Western North Carolina's Restored River Economy

    David Jackson Productions

    Play Episode Listen Later Apr 17, 2025 39:42


    Who are the two people that have the most impact on the High Country's outdoor economy? Mother Nature and Old Man Winter! Our opportunities for recreation are not only a magnet for visitors, but they are also a core component of the quality of life that makes this region so attractive to residents.On this week's Mind Your Business, we hear the latest on the State of the Outdoor Economy. Andy Hill is the Watauga Riverkeeper and Regional Director for Mountain True. He shares the latest on post-storm river cleanup efforts, improved water quality, and the latest on where and what types of fish are biting. We'll also hear from River Girl Fishing Company's Renata Dos Santos, as she gives an account of the status of the river for tubing and kayaking, what outfitters see daily, and what they need most at this point in our Helene recovery.We wrap up with Howard Street construction news and details about the sale of a legacy local business.Mind Your Business is a weekly production of the Boone Area Chamber of Commerce. The program is made possible thanks to sponsorship support from Appalachian Commercial Real Estate.Catch the show each Thursday morning at 9AM on WATA (1450AM & 96.5FM) in Boone.Support the show

    Good Morning, HR
    Moving Beyond a Work-Life Balance Culture with Sam Kabert

    Good Morning, HR

    Play Episode Listen Later Apr 17, 2025 36:27 Transcription Available


    In episode 196, Coffey talks with Sam Kabert about achieving "soul-life balance" as an alternative approach to traditional work-life balance. They discuss the concept of soul-life balance focusing on inner well-being rather than compartmentalizing work and personal life; the 90-second rule for processing emotions based on neuroscience research; the importance that people leaders model soul-life balance; the BREATH framework (Breathe, Relax, Energy to reveal, Accept, Transform, Habits) for emotional regulation; the "ninja breath" technique for managing stress in real-time; practical applications for incorporating these practices in workplace settings; and the importance of processing emotions rather than compartmentalizing them.Sam will be a keynote speaker at the North Texas SHRM Annual Conference on April 298-29, 2025. You can learn more at https://ntxshrm.org/page-1824327 Good Morning, HR is brought to you by Imperative—Bulletproof Background Checks. For more information about our commitment to quality and excellent customer service, visit us at https://imperativeinfo.com. If you are an HRCI or SHRM-certified professional, this episode of Good Morning, HR has been pre-approved for half a recertification credit. To obtain the recertification information for this episode, visit https://goodmorninghr.com. About our Guest:Sam Kabert is an expert in subconscious reprogramming, nervous system regulation, and breathwork integration. As a successful entrepreneur turned mental wellness coach, he's helped high-performing leaders break free from burnout, stress, and emotional roadblocks—using the same techniques he'll be teaching in this challenge.Sam Kabert can be reached atinstagram.com/samkabert https://www.linkedin.com/in/kabert/ https://www.facebook.com/soulseekrz https://samkabert.com/ https://www.youtube.com/channel/UCHi-hxuxUe2ZlPJCMkZ7fFQSam Kabert's BREATH Club: samkabert.com/clubSam Kabert's books on Amazon https://www.amazon.com/stores/author/B09T262PKP Soul Seekr podcast https://podcasts.apple.com/us/podcast/soul-seekr/id1474728691 About Mike Coffey:Mike Coffey is an entrepreneur, licensed private investigator, business strategist, HR consultant, and registered yoga teacher.In 1999, he founded Imperative, a background investigations and due diligence firm helping risk-averse clients make well-informed decisions about the people they involve in their business.Imperative delivers in-depth employment background investigations, know-your-customer and anti-money laundering compliance, and due diligence investigations to more than 300 risk-averse corporate clients across the US, and, through its PFC Caregiver & Household Screening brand, many more private estates, family offices, and personal service agencies.Imperative has been named a Best Places to Work, the Texas Association of Business' small business of the year, and is accredited by the Professional Background Screening Association. Mike shares his insight from 25+ years of HR-entrepreneurship on the Good Morning, HR podcast, where each week he talks to business leaders about bringing people together to create value for customers, shareholders, and community.Mike has been recognized as an Entrepreneur of Excellence by FW, Inc. and has twice been recognized as the North Texas HR Professional of the Year. Mike serves as a board member of a number of organizations, including the Texas State Council, where he serves Texas' 31 SHRM chapters as State Director-Elect; Workforce Solutions for Tarrant County; the Texas Association of Business; and the Fort Worth Chamber of Commerce, where he is chair of the Talent Committee.Mike is a certified Senior Professional in Human Resources (SPHR) through the HR Certification Institute and a SHRM Senior Certified Professional (SHRM-SCP). He is also a Yoga Alliance registered yoga teacher (RYT-200) and teaches multiple times each week.Mike and his very patient wife of 28 years are empty nesters in Fort Worth. Learning Objectives:Implement simple breathwork techniques in workplace settings to help employees regulate emotions and manage stress Create psychological safety through practices like WIFL (What I Feel Like expressing) to improve team communication Design wellness initiatives that address inner mental-emotional health rather than simply checking boxes for work-life balance

    The Future of Customer Engagement and Experience Podcast
    Multifaceted search: The new wave of online shopping innovation

    The Future of Customer Engagement and Experience Podcast

    Play Episode Listen Later Apr 17, 2025 10:24


    Shopping online is undergoing a radical transformation—and it's all powered by AI. In this episode, inspired by the article titled:  Multifaceted search: The new wave of online shopping innovation, we explore the rise of multifaceted search, a powerful evolution in how consumers find products online. No longer limited to keyword searches, shoppers are now using images, voice, video, and even augmented reality to browse, evaluate, and buy.From Amazon's AI assistant Rufus to the growing influence of Gen Z expectations, we unpack how multifaceted search is reshaping the future of e-commerce. With visual discovery on the rise and AR/VR tech accelerating, retailers are racing to deliver faster, more intuitive, and deeply personalized experiences.Whether you're in retail, tech, or just a curious online shopper, this episode offers essential insight into how multifaceted search is setting the new standard for online engagement.What You'll Learn in This Episode:

    The Future of Customer Engagement and Experience Podcast
    Coming down to earth: DTC model gets a retail reality check

    The Future of Customer Engagement and Experience Podcast

    Play Episode Listen Later Apr 17, 2025 14:23


    Once hailed as a retail revolution, the direct-to-consumer (DTC) model is facing a sobering moment in 2025. Once-bold promises of cutting out the middleman and owning the customer experience are being reevaluated amid rising acquisition costs, increased competition, and a dramatic pullback in venture capital funding.In this episode, we unpack what went wrong—and what's next—for DTC brands, inspired by the article titled, Coming down to earth: DTC model gets a retail reality check. From household names like Casper and Glossier to up-and-comers launching directly into wholesale, the retail playbook is being rewritten with omnichannel strategies at the core.We explore how smart brands are combining digital and physical channels, why wholesale is resurging as the most profitable path for many, and how data-driven B2B commerce tools are reshaping the retailer-brand relationship. Whether you're a brand founder, a retail strategist, or just curious about the future of commerce, this episode delivers the insights that matter most.What You'll Learn in This Episode:

    Outdoor Adventure Series
    Explore Calimesa, CA: Community, Business Growth, and Natural Beauty

    Outdoor Adventure Series

    Play Episode Listen Later Apr 17, 2025 42:43


    Explore Calimesa, CA: Community, Business Growth, and Natural Beauty.On this episode of the Outdoor Adventure Series, we're thrilled to have Melissa Monroe with us. Melissa is the President of the Calimesa Chamber of Commerce and a financial advisor for Modern Woodmen of America. Calimesa, CA, is located in the picturesque Inland Empire. Melissa shares her experiences growing up in this rapidly evolving community, highlighting the unique blend of small businesses, stunning natural landscapes, and the balance between growth and conservation. Whether you're a nature enthusiast or an entrepreneur looking to put down roots, this episode is packed with stories, insights, and local charm.DISCUSSIONOverview of Calamesa, CaliforniaGeographic location of CalamesaProximity to major areas like mountains, desert, beaches, and Los AngelesHistory and Growth of CalamesaThe development of Calamesa and its surrounding areasStriking a balance between development and preserving natureOutdoor Experiences in CalamesaOutdoor recreational areas like apple orchards and the mountainsBusiness Environment in CalamesaHow the Chamber supports local businessesResources and workshops for new and existing businessesCollaboration with city authorities and organizations like the SBDC.Highlighting Unique Local BusinessesMention of Downright Brewed coffee shop and their special employment program.The Enchanted Cedar Yoga & Holistic Healing and its unique offerings.Fire Rock Burgers and Brews is a community hotspot.Promotions and Marketing of CalamesaTourism and economic developmentPreservation of the green spaces alongside business growthImportance of Community EngagementThe Welcome Bag initiative for new residentsPersonal touchpoints in welcoming and informing new community membersLEARN MOREVisit the Calimesa Chamber on their website at https://www.calimesachamber.com/ or on these social sites:Facebook: https://www.facebook.com/calimesachamberofcommerceInstagram: https://www.instagram.com/calimesachamber_of_commerce/YouTube: https://www.youtube.com/channel/UCsgiuXoSDWD-8DLj2pQCVnwNEXT STEPSIf you enjoy podcasts devoted to outdoor adventure, find us online at https://outdooradventureseries.com. We welcome likes, comments, and shares.KEYWORDSCalimesa Chamber of Commerce, Inland Empire, Outdoor Adventure Series, Podcasting#CalimesaChamberofCommerce #InlandEmpire #OutdoorAdventureSeries #PodcastIngMy Favorite Podcast Tools: Production by Descript Hosting Buzzsprout Show Notes by Castmagic Website powered by Podpage Be a Podcast Guest by PodMatch

    X22 Report
    [DS] Is Desperate & In Trouble,This Is The Biggest Sting Operation The World Has Ever Seen- Ep. 3620

    X22 Report

    Play Episode Listen Later Apr 16, 2025 92:19


    Watch The X22 Report On Video No videos found Click On Picture To See Larger PictureCongress does the insider trading this is why they have never voted to ban stock trading. Josh Hawley introduces a bill. Canada is bracing for a recession. China is isolated, they will fold in the end and beg to negotiate. The tariffs are working and gold is skyrocketing, The [DS] is desperate and in trouble, they are panicking because everything they have tried has failed. The rogue judges cannot stop the Trump admin, they do not have the narrative and the narrative is falling apart. In the end what we are witnessing is the biggest sting operation the world has ever seen. During a big sting operation when do you make the arrests, in the end.   (function(w,d,s,i){w.ldAdInit=w.ldAdInit||[];w.ldAdInit.push({slot:13499335648425062,size:[0, 0],id:"ld-7164-1323"});if(!d.getElementById(i)){var j=d.createElement(s),p=d.getElementsByTagName(s)[0];j.async=true;j.src="//cdn2.customads.co/_js/ajs.js";j.id=i;p.parentNode.insertBefore(j,p);}})(window,document,"script","ld-ajs"); Economy https://twitter.com/unusual_whales/status/1912512097277083907 https://twitter.com/WarClandestine/status/1912279489175757178 Bank of Canada Keeps Rates At 2.75% As Expected, Sees "Significant Recession" In All-Out Trade War The Bank of Canada kept rates steady at 2.75% as expected, with the central bank saying it would support economic growth while ensuring that inflation remains well anchored. Here are some more highlights from the decision: The major shift in direction of US trade policy and the unpredictability of tariffs have increased uncertainty, diminished prospects for economic growth, and raised inflation expectations. Pervasive uncertainty makes it unusually challenging to project GDP growth and inflation in Canada and globally. Major shifts in US trade policy have increased uncertainty and cut prospects for growth and raised inflation expectations.  " "Our focus will be on assessing the downward pressure on inflation from a weaker economy and the upward pressure from higher costs We will support economic growth while ensuring inflation remains we   Source: zerohedge.com Trump orders critical minerals probe that may bring new tariffs China dominates global supply chains for rare metals. US President Donald Trump ordered a probe that may result in tariffs on critical minerals, rare-earth metals and associated products such as smartphones, in an escalation of his dispute with global trade partners. Without naming any other countries, the order says that the United States is dependent on foreign sources that “are at risk of serious, sustained, and long-term supply chain shocks.” It states that this dependence “raises the potential for risks to national security, defense readiness, price stability, and economic prosperity and resilience.” The imports targeted include so-called critical minerals like cobalt, lithium and nickel, rare-earth elements, as well as products that partly require these resources, such as electric vehicles and batteries. The order states that critical minerals and their derivatives are essential for US military and energy infrastructure, noting their use in jet engines, missile guidance systems and advanced computing, among others. The Department of Commerce will have up to 180 days to deliver its report to Trump, the order says, adding that any recommendations for action should consider the imposition of tariffs. Source: breitbart.com   The White House has stated that China faces tariffs of up to 245% on certain imports to the United States as a result of China's retaliatory trade actions. This figure is a maximum potential rate that combines multiple tariffs, including: A 125% reciprocal tariff A 20% tariff to address the fentanyl crisis Section 301 tariffs on specific goods, ranging from 7.5% to 100% (e.g.,

    Dental A Team w/ Kiera Dent and Dr. Mark Costes
    #981: Knowing These 5 KPIs Will Keep Your Practice Successful

    Dental A Team w/ Kiera Dent and Dr. Mark Costes

    Play Episode Listen Later Apr 16, 2025 67:55


    Kiera is a guest on the Dentalligenstia Podcast, hosted by Nick Zagar and Remy Isdaner. She talks about the connection between success and knowing your practice's numbers for the following: Production Overhead Collection New patients Case acceptance Kiera also gives tips on streamlining workflow, working through scratch starts, startup versus seasoned practice needs, and more. Episode resources: Sign up for Dental A-Team's Virtual Summit 2025! Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00.16) Hello Dental A Team listeners, this is Kiera and today I am so excited. I did an incredible podcast and I just thought it'd be fun for you guys to hear it, to listen to it. And as always, thanks for listening. I'll catch you next time on the Dental A Team podcast. Welcome to the Dentalligentsia podcast. I'm Nick Zager and we have Remy Isdaner, my partner, and we are Mirlo Real Estate Partners. Today we have a special guest, Kiera Dent from the Dental A Team. Welcome Kiera. Thanks guys. I'm super excited to be here.   I love what you guys are doing. I'm just jazz. And I'm glad that I didn't have to say the name of your podcast because I would have totally botched that. So thank you for taking that on for me. I love what you guys are doing. And I'm just super, super excited to be here. I love geeking about dentistry and business and all things. So thank you guys. I'm really honored to be here. We appreciate that. you know, our favorite clients are typically early to mid-career dentists. And we love what you do to support.   our mutual clients and really want to know a little bit more about you and why you do what you do. How did you get into this? Yeah, for sure. Well, luckily for both of us, we love the same type of clients. So it's really fun. I actually started my career in dentistry in high school. I was offered an opportunity to either go into nursing or dentistry. And I thought, hmm, I want to wear scrubs. Like that was my end goal. And I thought, learn the whole body or learn the mouth. I'm surely going dental route. So that was honest to goodness. The reason why I got into dentistry.   I was a dental assistant for years and then became office manager, treatment coordinator, scheduler, biller, you name it. I have not been a hygienist and I'm not a dentist, but my husband, he went to pharmacy school at Midwestern Arizona. And during that time, I'm a little hustler. I found out if I could work at the college, I'd get a discount on his tuition. And so I knew there was a dental college and so I found out, got a job at the dental college.   And I was super blessed, super fortunate. And I worked there for three years with dental students. And one of the students asked me while we were in school, she said, hey, Kiera, do you want to come help me open my practice in Colorado? And I was like, heck yeah. Dental assistant to practice owner. Like, this is a great plan. I never knew how I'd be able to do this. I'm not a dentist. And I'm like, I see what you guys do in dental school. Yes, I want to say yes to this. So I went and helped her open the practice in Colorado. And we took our office from 500,000 to 2.4 million.   The Dental A Team (02:25.773) in nine months and opened our second location. And what I found from that was I learned a lot. We built a pretty big group of practices and I learned so much from that of what not to do. My marriage was about in shambles. Her marriage was about in shambles. My health was deteriorating. I was working from 2 a.m. till 10 p.m. trying to make these practices grow and I thought, well, shoot, one, if I could help her grow a practice, I wonder all my other students that I love.   Could I help them grow their practices and give them the confidence as well? And two, there's got to be a better way to do this than what I've been doing and what she's been doing. Like, yes, we have success on paper, but behind the scenes, we're deteriorating as human beings. And so that's really what spurred my passion. I never worked with a consulting company. Everything that Dental A Team's consulting is are things that I wish I would have had when I was a practice owner, things that I wish I would have known.   things to help all of my dental students. It's fun because it's becoming full circle. A lot of those students are now buying practices and coming and working with me, which is super fun. But really the passion comes from how can I help these dentists live their best lives, get the profitability they want, but also get their team bought in because most consulting companies work with just the dentist or just the team. And I thought, but if I can get the team on board, these dentists lives become a lot easier. And so it's really fun to talk about both sides of the coin.   And shoot my last name is Dent. So I think I was destined for this career path. It's not a stage name It's just the third fiance finally like I didn't get married I just took three fiancees to get a better last name So that's kind of my story and how I got into it and truly just love love this industry and love helping dentists Flourish and succeed and help more people But nursing never had a chance Yeah, I mean the scrubs if it would if they would have cuter scrubs than maybe but   The fact that I had the short path didn't just the mouth, but it's funny. I don't even get to wear scrubs anymore. like, man, that was a short lived moment. yeah, nursing. don't think I could do rectal trumpets. That's just like, I mean, I'll take the mouth all day long versus that. I don't think I could. I have such a gag reflex. I don't think I could honestly do it. Well, talk to us about some of your favorite client stories. gosh.   The Dental A Team (04:39.725) So knowing that like the startup to the mid range are kind of the ideal clients, I was thinking of a couple and one comes to mind. He attended one of our summits. We have one in April every year for doctors and teams. And so he attended it. And I remember he had like a really funny name on his screen because I see all the participants. I really try to make our summits really engaging and active. And I remember it was iPhone. And so I just kept calling this person out. was like, hey, iPhone, how you doing over there?   just kept kind of like razz and I had no clue there's no camera on it just says iPhone and lo and behold iPhone decides to sign up with us and he had just bought his practice and paid in full for consulting which I was always like man that's a pretty like gutsy move you just bought a practice but I also like people that are gutsy and this committed to it and what was interesting is we'll call him iPhone if you listen to this you'll know exactly who I'm talking about but over the course it's been about two years now iPhone has gone from   Being a practice owner who literally knew nothing about ownership had a pretty seasoned team when they bought their practice And went through all these hard transitions like I'm telling you this was a labor of love on both sides the consulting side and his side from needing to transition out his office manager who was really really causing a lot of like Shakes within the practice and and driving the team in a direction. He didn't want to go   So learning how to hire, learning how to lead, learning how to present treatment plans, learning how to put KPIs into the practice. Like you want to talk about a jumpstart to business ownership. And I remember he's like, Kiera, I'm not even taking home a paycheck. And those moments always rock me because this is real life for a lot of dentists. And my goal is to help them get to taking home their paychecks quickly. And so about six months, he was taking a little bit, but we started like at six months, he was able to take his full paycheck and then fast forward to   I just saw him actually last weekend and he was sharing that now he's producing over 250,000 a month in his practice, collecting home a paycheck, has a new office manager that was sitting next to him. They've shifted the culture. This office manager said that this doctor like makes for Phil Seen, Heard and appreciated. He understands his KPIs. He's got a profitability margin of 60%, which makes me so proud.   The Dental A Team (06:59.629) excuse me, his overhead 60 % profit margin of 40%. He knows his numbers. He knows how to look at it, getting ready to possibly expand his practice. But he said, we were just meeting last week and he said, Kiera, I want to give back because Dental A Team's given me so much. so having him help coach other practices now of things that he's learned really just inspires me. But I think about this man of...   like the rocky road he went on to get there. And I think that his journey is not unique. I think this is so common for so many owners who buy practices two, three, four years in, but to be able to have him be an example of what can happen and for him to be going from about 150,000 when he first bought the practice to now doing 250,000 a month, just to give him the confidence, I think as a leader, as a dentist, to get a team bought in and on board.   the fact that he knew his numbers and it's been, it'll be two years in April since he bought his practice and joined. And I think that is one of my most favorite stories because to see him excited about life, to see him excited about his practice when there were some dark days, I remember like his name, we'll just say iPhone was on our schedule a lot of times to give more support and to review resumes and to teach him how to hire for culture and to build a culture.   That is a magical experience. And there's, like I said, so many things from KPIs to numbers to culture to hiring to diagnosing and getting patients to accept you when the other dentist was still a part of the practice and moving on. He's honestly one of my favorite clients because I think his story is so relatable to how so many other people feel. And to see him now on the other side of it, truly beaming, I think is honestly one of my favorite stories. I have so many favorite stories.   But I think he's a really recent telling one that is just a fun success story to share with people. That's super cool. And he's got a great name. I know, right? iPhone. I'm like, it's easy because I was like, who is this? Who shows up? Like, I hate it on meetings. Like, get your name of who you really are because I want to call you. There's another, she's now a client. And I was speaking in person and, you know, front row, was like, hey, what's your name? And she's like, I'm going to be anonymous.   The Dental A Team (09:13.803) So we have a running joke now that she's just anonymous, even though she's a client now. And she's like, I'm so glad. But now she's like, secretly optimistic anonymous. So, you know, we've kind of changed that around, but yeah, it's fun to have clients show their personalities. But yeah, if you're on an event, put your dang name on there. Otherwise, maybe you'll be iPhone forever. Fair enough. I'd rather be iPhone than anonymous, but point taken. I've got a serious question.   for you based on that great story, but first I'm gonna joke. So it's on record in our company, there's a iPhone, Samsung battle and I'm on the iPhone side and Nick's on the other side. And we have it on record here on this podcast that Nick said something to the effect of, that sounds awesome being iPhone or iPhones are awesome.   So just just want to make sure that that we're all in the same page there, you know, Remy I'm happy in our company. It's the same. It's like Apple versus HP I'm diehard Apple everything connects in so seamlessly. So Remy we're on the same. Yep. I phone over here It's definitely definitely for the Samsung. I'm sick of the green bubbles, but they are getting better now I can see that you're writing I can see that it's been read. So I mean, hey, they are making some progress, but that's been like, you know decades in the making speaking the same language   Okay, as promised, I'd start with jokes and then, you know, that was a great success story and your passion is clear. Let's talk about those KPIs. So what are some of the KPIs that young dentists, newer dentists should be looking for? And I asked that question and then also add a preface. We talk to doctors all the time who have no, it's clear they have no...   connection to what the business side of dentistry is doing in their own practice. And I get it, we get it, that they didn't set out to run a business necessarily. They set out to provide the best oral health to their community. But it is a business after all. And so what are some of the things that those young dentists should be looking for? Remy, I'm so grateful you asked this question. It was not pre-planned.   The Dental A Team (11:36.073) My passion came actually from teaching people how to run successful businesses because as a business owner myself, profits seemed elusive. I remember like, what the heck is a freaking KPI? I didn't even know what that meant. And I really love in dental hygiene, there's no judgment. And I just want people to feel safe and confident to ask those questions. And I think dentists really feel this need to know everything because you are a doctor. And I just want to highlight that, guess what? None of them know it. Like 99 % of dentists that we work with   don't understand the business, but yet understanding the business and the numbers, I feel is like your treasure map to success. It helps you see where are broken systems in your practice to fix. So rather than just trying to pump a bunch of systems, let's look at the numbers to see which system we really can impact. Also, when you know your numbers, you can make smarter decisions of who to hire, when to hire, things like that. And so for people who don't understand KPIs, like I said, someone told me that I was a Dr. Seuss of systems. So I take that.   as a huge compliment to try and make it so simple for people. I believe KPIs are like the vitals of your practice. It's like when you go to the doctor, they always check your like height, weight, your blood pressure, your temperature. They're gonna check those things because if any of those things are out of whack, we're gonna have like an immediate plan. And I feel like that's similar to KPIs within a practice and KPIs can get a little extensive. So if we're talking about a brand new practice, things I start small and then we get bigger.   And so like main things that are really going to give you a nice suck on your business, if you're not careful are going to be your cashflow. So that's going to be your overhead. I'm watching your production and your collections because oftentimes the practice is producing enough, but your team's not collecting that money. So we want to make sure we have a 98 % collections ratio. I'm also going to watch your AR. So AR is your accounts receivable, checking from patient portion and insurance portion, because a lot of times practices actually have the money in their practice.   but they're not collecting, it's just kind of sitting there in overdue payments that are due to you, whether that's from patient or insurance. If we can look at those, we can figure out where's our collection problem. it we don't have clean claims sending to insurance or we're not collecting from patients and we're sending statements or we're not even calling. So I'm really gonna watch those super, super tight. And then if you want to go, excuse me, further down the line and things that I'll watch are gonna be like your lab costs, your supply costs, marketing can come into place.   The Dental A Team (14:00.685) scheduling, we can look at your scheduling and see like number of new patients coming in. That's a big one that I really like to watch because if we're not getting enough new patients or on the flip side, we're attritioning, AKA we're not keeping them in for re-care and reappointment percentages. We can get a leaky bucket and just keep filling with new patients but not retaining the ones that we have. So I like to watch your attrition rate. I also like to look at your case acceptance. So what are you diagnosing and what's being accepted to see is it a diagnosis problem?   or is it an acceptance problem? Whatever doctors wanna make, there is a study and a standard of three times what you wanna produce is what you need to be diagnosing. So if you're not watching this diagnosis amount, you might not be diagnosing enough to be able to get what you want on your schedule for your production. So I like to watch that. And I like to watch your case acceptance of dollar for dollar. So if you're presenting a thousand dollar treatment plan, how much of that thousand is actually being accepted? Are we accepting 100 % of that? Are we accepting 50 % of that?   and then asking questions of why, because case acceptance is usually one or two words from our exam to our treatment coordinator. And then I like to watch your hygiene percentages. So what's your hygienist producing per hour? I like three times pay for PPO practices, and I like four times pay for fee for service practices, and that's on adjusted production. So let's not go off of gross, let's go off of adjusted. Gross feeds the ego, net feeds the family.   So let's not be feeding our egos. I know it feels really good to say you're producing 260, but if you can only collect 150 of that, let's live in real life world. So those would be some zones. And then like, again, if you want to go like next level, you're already doing that. Some things we found over the last year of tracking hundreds of offices were open time in a schedule and your dollar per hour production, because a lot of times just open time in schedules, we found you could actually hit your goal.   if we could fill those spaces and then figuring out protocols for your team just to keep that schedule full. So I said a lot of KPIs for you, but really your main ones, you've got to be watching our production, collection, overhead, new patients and case acceptance. If I could only pick five, those would be my top five that I would start with. And I'm going to give six, like your reappointment percentages. Cause if we're not reappointing, that's really going to kick you down later on. And it's going to make a lot more work for you. And I think those are some pretty easy ones to watch pretty quickly.   The Dental A Team (16:18.733) but then also hopefully giving a lot of other ones for you to be able to watch in addition to that, that depending upon where you are in the journey of your practice, things to be looking at and doctors, you don't have to track all this. You get your team to track this for you. And then you get this lovely report that comes to your desk every week or every month. You review it, you assess it, and then you make the changes accordingly.   How do you help the practices that you're working with refine their systems to streamline their workflows to ultimately maximize their productivity? So Nick, on that, I'm just going to sound like a broken record. I literally look at their numbers, because whatever their numbers are looking at, these KPIs, that's going to tell us where the system's broken in addition to what your team is saying is a problem. So usually it's like communication or it's   low case acceptance or overhead or cashflow issues. And so what we're gonna do from there is we're gonna look to see what is the system in place. So if we're having an overhead issue and cashflow issue, well, I'm gonna look at the billing system. Like, let's look there, because that's where the money's at. So let's figure out what is our process, who's doing what, and where is the breakdown, and then we're gonna refine the system. I don't believe teams like to do hard things, and I don't like to do hard things, and so.   everything we implement should be easy because teams will gravitate towards ease and also not making someone remember things. So that's a true system. So we'll put in things like we can put automated notes or we can change our note templates if we're consistently missing something on our claims, we're gonna fix and adjust that system. We're also gonna look to see running certain reports that we put on an automated system for them. It's on a sheet for them. That way they don't have to remember to do this.   We create handoffs where it's on their route slip. So no one has to remember, like just with your memory, it's already built as a true system. And I think a lot about like McDonald's or Chick-fil-A or some of these companies that are able to mass produce and give you the same experience wherever you go. Well, let's build that and let's make a very simple system that everybody can follow rather than hoping and praying our team members remember and they don't drop the ball. So I'm going to look at those numbers. I'm going to look to see where the gap is and then dig deeper to find   The Dental A Team (18:33.461) root problem and then add an automatic system as much as we can to fix that problem forever. Are you dealing, how much of your business are startups, scratch startups versus acquisitions, also new practice owners through acquisition versus, you know, I guess that's the question, those two paths.   I tend, and I think it's just due to who I am and the things I did, I tend to attract more acquisitions in our company. So we're probably 75 % acquisitions, 25 % scratch start. We've worked with a lot of scratch starts. We've done a lot of pieces with scratch starts. But for me, I'm of the opinion, it's already there. My job is just to come and be the miracle girl on a practice that's already there. I know that I can successfully add hundreds of thousands to a practice very quickly.   adjust their overhead and make them profitable within just a couple of months. Scratch starts, we can do the same thing, but there is more of building that base to get more people in to build it. However, you don't buy someone else's problems when you do a scratch start. So in Dental A team, again, I think it's due to my experience, the things I've done. Like I said, I took a practice from 500,000 to 2.4 million in nine months. I know which systems to quickly shift and adjust. I like to say that we're...   We're a miracle girl for practices. You just sprinkle us on and we watch it bloom. Scratch starts, like I said, usually I'm about six months to a year before we're gonna start to see that churn and burn. And it's just due to building that patient base, which doesn't exist in the scratch start typically. But again, we've had several scratch starts. We've had several be a very successful, but that would be the reason I think why. But again, I don't shy away from scratch starts. I've done plenty of scratch starts and I do love that you get to build everything that you want and it's brand new.   You get to set the systems up from day one. I just think I like to. It's already in place and now my job's just to optimize and magnify it and make it even stronger for them very quickly. But I'm a fast results person. I like to see results quickly. Scratch starts long term have amazing results. Short term they're a little bit harder to get that churn on. Sure. Are people, are dentists typically onboarding you during the acquisition process so you're already known to them and their, you know, their,   The Dental A Team (20:55.281) They're acquiring with you on board versus an acquisition where things are just not, things don't feel right and they're not turning out the way the doctor planned or not as fast as they had hoped and then they're onboarding. So I think the doctors who do the best are the ones who bring us on usually month one or two before they open a practice. And I always say when you open a practice, it's like having a baby.   people nest the two months before they have the baby and then baby comes in, it's like screaming mayhem for about six months until you figure this out. And I really do believe that that's how practice ownership is. So the offices who I found do really, really, really well are the ones who bring us in one to two months before they actually add us into their loan of their additional cashflow that they need. So it's part of their purchase. That makes sense. Versus the ones that are like, Hey, I don't have cash, but I need help.   because every office does this, literally every single one of them they're in and I call it the six months shakeout. As soon as you buy a practice, it is bananas for six months. Like you have high costs, you have high expenses, nothing shaking out. You're trying to win over all these patients or bring in new patients. Like it's mayhem. And that's actually when you need consulting the most. Like you need someone to pull your head out of the sand, tell you do step one, step two, step three. This is where you actually need to focus rather than just being psycho and trying to like do all the things, but never getting anything done.   So I really love when they come. Otherwise, and I'll say, I'm really pro, of course, being a consultant, I'm pro this, I'm really pro hiring a consultant that can actually like put money on your books. So a lot of things people buy when they're buying a startup, they actually don't add revenue for them. So it's just a lot of cost without a lot of adding to it. And so there's lots of great consultants out there, but I'm really pro find someone who's done what you need to do successfully multiple times.   and bring them in because a consultant for us, our fee is guaranteed covered every single month. Like I'm never worried about that, but we tend to do two, three, four, five times our fee, adding that in in production and reduction of overhead for a practice very quickly. So I never worry about, I understand the owners do worry about fees because it can feel scary with everything you're adding on, but be intentional with what you're purchasing, what can add money to your books rather than just taking money off of your books.   The Dental A Team (23:19.462) Go ahead, Nick. Well, I was going to switch gears into talking about building and developing a strong team, since you just mentioned that. And I wanted to start by actually saying that when we're working with a client and they're looking for, you know, to a relocation option or they're looking to buy a building or just a general lease, mean, these are all super negotiable things inside, you know, inside of their   you know their business world but you know the the You know the highest expense that they likely have is payroll and so they can't really That's not something you're not gonna retain high-level talent by you know negotiating like a like like a madman like you would with a landlord for example, and so I wanted to talk to you about what are key qualities that a you know a dental practice owner should look for when hiring   key team members. For sure. I'm so glad that you said that rented landlords are negotiable because I think people feel like it's fixed. And I'm like, no, listen, listen, this is why you need Nick and Remy. Talk to them. They'll help me negotiate this down. Agreed teams are a bit trickier to negotiate down here. You're not going to probably get the best people. No one wants to feel like they're being bought on sale to come onto your practice. but as a landlord, yeah, I want the best deal. My labs and my supplies, I want the best deal.   But for teams, so I'm gonna kind of give two different answers because I think startup practices versus maybe a little bit more seasoned in their career actually have two different needs typically. As a startup, I'm really pro them hiring basically an office manager that knows how to do a lot of the things that they don't know how to do. So we need someone who's strong with case acceptance, strong with billing, strong with leadership, strong with hiring, and it's going to be an expensive hire. But what that...   that expensive hire is going to do is going to exponentially grow your practice for you. While dentists are in the back doing dentistry, you have someone who's really your yin to yang in the front office for you. So I'm really pro and I'm really pro not hiring just one person, but two people in the front office. I've seen a lot of embezzlement in my time. I've seen a lot of just funny things going on in the front office. And also if you only have one person up front, you're literally like SOL, which stands for so out of luck.   The Dental A Team (25:38.758) Um, in my opinion, like you really will be S O L if that one person leaves because you know nothing in the front office. So I'm super pro hiring those people and hiring really good talent when you're a startup. Now, if you're a little more seasoned, figure out what's going to be your yin and yang. If you've got a good biller or you can outsource your billing, um, maybe you don't need as high quality of, or as expensive of an hire that way. But what I have found is typically I like to see payroll around 30 % of your collection. So we're collecting a hundred thousand.   about is going to be spent for payroll costs, not including doctors. And so for that, that's also your fringe benefits, your 401k. And what I've seen with a lot of doctors is team members are only listening to their dollar per hour, but doctors, you're paying a lot more than just a dollar per hour. So we've actually created a really beautiful form for our offices that's kind of like their total compensation package that we recommend giving like once or twice a year to your team so they actually see what they're producing.   Now, hygienists are coming in as a really hot topic, depending upon the area you're in. And a lot of those are like, they're kicking that overhead, the payroll amount really high, but you need a hygienist because they're a producer. And so what's happening, we have a couple of hygienists on our team as consultants. And what they're recommending is let's have a really good base, base plus commission. And then looking back at your hygiene schedule to show this hygienist based on what we've already done. I don't like to live in like theories.   because no one wants to live in theories. They want to feel confident. So if I can hire hygienists for X amount that is fair within the market rate, but give them a commission, so anything they produce over that, showing on historical trends of what my practice has been doing, that's gonna help me keep my payroll costs lower, but I'm gonna be able to pay this hygienist more and be able to actually offset my payroll costs because they're producing more, but I can keep my payroll lower. So that's where I do think you can quote unquote negotiate.   But I really feel strongly, you've got to show them with confidence that they can do this and you've got to have an incredible culture. Culture and time tend to be the currency of hiring great team members right now. And so if you don't have a great culture, if you're not a great boss, you're not gonna hire great talent. I've seen offices paying their employees less than other people in the market, but they have such a great culture that team members want to stay. And then also looking at this time off, PTO is becoming a really hot topic and I feel like since 2020,   The Dental A Team (27:57.872) We're seeing more of this lifestyle that people want to be living more so than like the 401k traditional benefits, depending upon the age of the person you're hiring. Cause I do think there's two different age groups that want two different things. And so being aware of that and cognitive, think you can get creative with what you're doing. So I think that's a lot of great ways to bring it on, but you've also got to be clear on what your culture is and what your tip is. And you've got to be careful not to hold onto those sour apples that are truly destroying your practice.   One of the best quotes I heard is, the worst thing you can do to your best employees is tolerate the poor performance of your worst employee. And so really being cognitive, and I know that's hard, but trusting and believing that you can bring these great people in. So we put awesome ads out. I tell people to write to their ideal person, figure out who they want of their ideal person, and then posting those ads consistently and following up can be really good ways to get it. And then like,   Great culture does not mean you give everything to your team. It also means that we hold them accountable, that we have structure, that we have systems in place, but giving them the autonomy within that to create what they want to. I think are some hopefully simple pieces based on where you are, of who to hire, how to keep those costs lower. Also, what a good framework of what your payroll should be. And then also realizing the amount of payroll you've got, that should be producing. So make sure that you're.   payroll dollars are actually giving you the production that you should be getting from it. And if not, maybe it's time to make a couple of changes that way too. Yeah, one, one always is, is trying to kind of create a culture that promotes accountability and collaboration and continuous improvement. And you can probably, you know, inside the mission statement of the, of the, of the practice kind of address some of those things so that you have some ground rules. But ultimately at the end of the day, it's about   the leadership and also needs to live those values as well. Yeah. And on that Nick, am really pro core values. When I first started, I heard a explanation of core values and they said, usually when you start a practice, you have three core things that really were the core of why you started this practice. So think back to what those three, those are like your true core. And when I thought back, I was like, yeah, for me it was do the right thing.   The Dental A Team (30:16.272) have a ton of fun and make it easy for clients. So like those are my three. it's do the right thing, fun and ease. And then we have aspirational ones in addition to that, but really truly like our core values go on our job board. So like when we're hiring people, we say these are our core values, this is our company. Every Wednesday we're highlighting out team members that have been exhibiting core values within our company. So each team member shouts someone out about the core values. And I really have found that   That's how you build culture. Culture is a slow burn, but it's a consistent burn. And so if you have that and you really live, breathe and bring that in, your culture, it will take a little bit of time. say it's kind of like moving the Titanic, but the consistency piece will start to shift it to where you have that incredible culture. And then if you have someone who's not, have the one-on-one conversations rather than the full team conversation. Get really, really good at having uncomfortable conversations. I love the quote. I've added my own little.   sprinkles to it. I say your success and happiness that's care is added is directly proportional to the number of uncomfortable conversations you're willing to have. And I like adding happiness to it because I think like my success is one thing, but my success and my happiness, I want to be happy when I go to work. I want to have a great time. And so just getting really good with those uncomfortable conversations. And I say, it's a conversation. It's not a confrontation. And like, let's get to the root cause. Let's solve the problem rather than the person.   and let's move that forward. I think those are some hopeful quick tips for people to start to change that culture because it can be done and it's paramount for bringing in great team members as well. Well, that's a really important piece of the puzzle is communication, especially since everybody has a different communication style. you know, I wonder what your guidance is about how somebody who owns a practice can, you know,   can become a better communicator or overcome some of those challenges to be able to kind of understand how to communicate to different members of their staff or what have you. For sure. I'll give a couple of books. I believe there's so much wisdom found in the minds of men and authors. And so The Five Dysfunctions of a Team by Patrick Lanzione I think is a great one to figure out how to build that trust and healthy debate between you and your team members. so encouraging that.   The Dental A Team (32:43.974) and digging down deep into that. Also, there's a lot of personality traits, tests that are out there. I really am pro disc. There's also a company called Culture Index, and I think they teach you a lot of how to communicate. And something I learned early in my career that I try to pass on to our clients is hire people who are complimentary to you, not necessarily the same as you. Your biller is going to have a very different personality than your scheduler.   I want a bubbly outgoing scheduler who just makes my patients feel incredible. And my biller, do not want them being the party scene. I want them to be the person who's so detailed on every single number. Well, those two personalities are also going to be different communication styles. My biller, can probably be a bit more direct with. My scheduler, might need to have a little more finesse with. The five love languages at work is another great way to see how do people prefer to be communicated with. And then also just asking. I think asking people of,   hey, like some people really wanna be direct and just told directly, other people need like the sandwich, the compliment, here's what we need to work on, the compliment, because otherwise they're gonna feel like they're an utter failure. And so I think as leaders learning, I used to always communicate the way I like to be communicated too. And I feel like that was so naive on my part, because that's how I prefer, does not mean that's how other people prefer. we have, when we hire new hires and we recommend this for our offices,   We actually have them take a quiz within our practice and it tells me their favorite things for appreciation. What is it? If I was to get them a gift, what would be something very meaningful to them? How do they prefer to be communicated with? Is it direct? Is it collaborative? And then we have them read the same book so that way we can speak in the same communication language with each other. And then coming in to when it's an uncomfortable conversation, owning that and saying, hey, like this is uncomfortable for me to say.   We address the root problem and then we ask for feedback of, Remy, how did that land? I want to make sure that what I was trying to convey is actually how you heard it. Then Remy can come back and say, Kiera, I felt like you thought I was a jerk and that I'm not working. And I'm like, my gosh, thank you for saying that. That's not at all how I was saying it. What did you hear? That way I can change this to make sure we're on the same page. That communication takes finesse, takes time, but I will say I would rather invest in that skill than having the constant turnover.   The Dental A Team (35:06.96) train that's going on. And if you're in maybe a bad culture right now and you don't know how to fix it, anonymous surveys, we send them out for a lot of our clients when they're in this particular spot and start to ask honest feedback of what does this doctor or team need to do to change? What's causing the turnover? What's causing the breaks in the practice from the team members perspective? And then adjusting our communication styles accordingly to really try and help that communication. But I really love asking for feedback of how that landed.   I think that's one of the easiest ways to get that feedback very quickly on communication. So we've talked a bit about communication, I guess, with your own staff, but paramount to any successful dental practice, they need to have strong communication with their patients because enhancing a patient experience, I think, really kind of goes hand in hand with growth and all the other   types of things you need to consider to raise the, do better, I guess, for lack of better word. So. I think patient communication, you're right, it's paramount. And learning, I think that's handoffs. I think that's having everybody speaking the same thing, doctors giving good exams on that. But then also finding out what your patient drivers are similar to a team driver. What is ultimately their number one objective? Is it cosmetic?   Is it function, is it cost, or is it longevity? I said those in a very important order. believe order matters. Because if I put cost first, I'm highlighting cost. But if I put these in a very strategic way, I've done this with hundreds of offices, and we've asked thousands of patients, I will tell you 99 % the time it's not cost. It's usually function, it's longevity, cosmetic, how it looks. And then of course, figuring out within cost. But if you can figure that out from your patients and learn to communicate with them in their style, utilizing disc profiles as well.   You're exactly right, Nick. You'll get higher case acceptance, you'll have a better patient exam. If you have handoffs where everybody's speaking the same language and we're passing the baton off from person to person so that way nothing gets dropped, you will be shocked. We've increased case acceptance. I had a practice, they were getting about 25 to 30 % case acceptance and we literally got 100 % case acceptance that day just by changing a little bit of how we communicate in our handoffs.   The Dental A Team (37:27.462) The patients would walk up to the front and say, doctor wants to see me back in two weeks for a crown for an hour, I need to get that scheduled. And if your patient is that clear and your communication is that clear, you can only imagine what that does for your practice and your production and your reviews, because that patient's not confused anymore, they literally know what to do.   The Dental A Team (37:50.822) Can you share any practical tips on how dental teams can educate their patients more effectively about their oral health and treatment plans? Yeah. So I'm really pro hygiene. The hygienists have hopefully an hour with them. And so I'm really big on visuals. And so we work with our practices to build kind of like explaining it helping these patients see like on x-rays where you can use, there's a lot of AI softwares out there. I love Pearl. I love Overjet. They can help educate the patients of what's going on in their mouth.   And what I found for patients is there's a lot of mistrust. And I know dentists hate this analogy, but it is kind of like a mechanic. And so we're looking under the hood and the patient's like, I see nothing but black and white up on there, but you're telling me to like squint my eyes and there's a little cavity right here. So I think also helping train your patients of like, this is a good tooth. And this is a tooth where there is decay, showing intraoral photos for them, helping them so that way when they're going through their teeth, it's like, okay, tell me what you see on this tooth.   the more the patient can actually grasp it and understand it, the more they're going to actually accept that treatment. But in addition to that, one of my hygienists that's a consultant on our team, she gave me some really good advice and she said, never ever, ever use little league words for major league problems. I think oftentimes we don't want to offend the patient or want to make it feel better. And so we're like, well, there's this like little cavity. The tooth is bombed out. Like, why are we saying it's a little cavity rather than telling them like, this is what's going on now.   Yes, they're still finessed, so we don't wanna make them feel bad about it, but we also need to help them see the severity. And what I found is when you're confident in your diagnosis, when you're confident in how you're presenting treatment, your patients are actually buying your confidence, they're not buying the treatment. And so you being confident, and I've helped hundreds of them practice, I literally have an office and we've added multiple millions to their five locations by simply helping them present treatment better and stronger and more confidently, because truly the patient is buying your confidence. And so now, never over diagnosing.   but getting that patient to see it and truly telling them what's going on. And then I always love to say like, here's a comprehensive exam and the good news is, this is how we're going to get you like great back to great oral health and using the good news is, or the great news is that way the patient feels like there's hope and optimism and then giving them a really clear plan of where you want them to start. That way it doesn't feel overwhelming or daunting. Cause you can teach a patient all these things.   The Dental A Team (40:14.448) They just need to know where to start and how you're gonna be able to help them get the success that they're looking for and to get back to oral health. Not all patients have it. And I say that not like these problems did not happen overnight. So it's not gonna get fixed overnight. Our bodies are always decaying. Like we're always like aging is as fun and thrilling as that is. Same thing with our teeth. And the great news is this is how we're gonna get you healthy.   We've talked a bit about, you know, communication and creating a strong relationship, I guess, with your patients. Talk to us a little bit about how dental practices can develop a strong presence inside their local community to build trust and attract more patients. Yeah, there's an office that I really love. We were just chatting with them and something that I think this office did so well is they have the goal to be   the hometown dentist in their city. That's the vision of their practice. They want all of their patients to feel that way. So it's a very large practice. They have 15 operatories and they've still been able to maintain that hometown feel and they're very connected to their community. Another practice they said that our goal is to change the way people feel about going to the dentist within our community. And so I think the way that you can get this like stamp in your community is one, having that be part of your vision where you want to be   that local dentist to your patients where it's that hometown dentist feel in your practice, then your practice, your patient experience will feel that way. But then these offices, the two that I explained, they're very involved in the Chamber of Commerce. They're very involved in the little league sports. They're very involved in giving back and providing for these communities. I have another dentist and she created what's called the Thrive Home, where it's literally being able to give back to the community with all the different specialties like OT.   PT, dentistry, to give back within the community. And I really think if that is something that is your MO, treating your patients that way, asking for their referrals and their reviews, and then also being able to have that presence. I know growing up, for me, our chiropractor was so well known, that chiropractor was everywhere. They were at all the football games, they were all the high school events, they were at the town hall, the chamber of commerce, like.   The Dental A Team (42:30.106) Everybody knows that Ellison Chiropractic is the number one chiropractor in the area. And I will say it's because this family was so involved in the community. We saw them everywhere. And so I think how can you also do that and giving back to it? But I think my biggest recommendation, if you want to grow patients based on your community, I think it comes from genuine care and genuine authenticity that you actually love this community that you want to give back. If it's just to pull new patients in, there's other ways to do it.   But I think really, truly, you want to give back to that community you want to serve. I think patients will feel that when it's true and genuine and authentic. We understand how important marketing is to a practice and how it gets teeth through the door. And it's expensive, and it's money we're spending. But I think you hit the nail on the head. In addition to traditional marketing, there's so much more you can be doing in   involvement really is the key. The more involved you can be in your community, the better. Whether you want that hometown feel or you're focusing on productivity and efficiency and I think getting yourself out there and being a part of something is invaluable. That's great advice. When our clients hire us, it's normally because they   They feel totally lost. They're beginning the journey of practice ownership or real estate ownership. They have a lot of student debt. They are about to borrow a lot more money. And it's really scary. we try to really hold their hand through that process to kind of give them those tools so that they can ultimately make the right decisions.   for their practices real estate. And so it's really cool to hear you and how infectious your energy is and you have really good support systems for your clients to really ensure that they're not missing anything and are really maximizing their potential. And so that's really cool to...   The Dental A Team (44:54.078) to hear from you. Switching gears a little bit, I want to talk about the future and industry trends to see if there's anything that you're seeing or anything that you think your clients are going to face in the next five to 10 years that they should be preparing for. Yeah. And Nick, thank you. I just wanted to highlight what you said because you're right, it's terrifying. It's terrifying to go into that much debt.   I remember I used to call my dentist 2.5 because we were 2.5 million debt. And I was like, that back straight because you need to keep these hands and that back good. And I would just always say like 2.5, 2.5 because we were 2.5 million debt. And I think that that's where my passion comes from profitability overhead systems because I know how daunting it can be to be an incredible clinician, to be an incredible business, to be an amazing practice, but not to have the cashflow to support what you just went into debt for.   And so that's really where I'm pro like know your numbers, use the systems, utilize your team because, and I will say this again and again and again, a dentist who is financially successful and secure is the best boss to have. And health health teams, want your dentist to be successful and profitable because they're more solid, they're more stable and they're not stressed out, which is going to make a better boss for you. And so agreed. It's very daunting. It feels very scary, but I will promise you if you know your numbers,   It can feel awful at the beginning, but it can actually make it so much better for you. So thank you for highlighting that Nick, because I think I've just seen so many students so stressed about cash and staying up at night. I've had it myself. And so speaking from real life experience, giving you the tools out of that dark hole, I think is one of the greatest gifts we can give to these dentists who are already giving the gift of smiles and confidence to all their patients. Being able to do that same for dentists is such an amazing thing. And now,   Speaking of like what's in the future, shoot, DSOs are on the horizon. I think an AI, like these are two hot conversations. My doctors tell me that they are probably getting a DSO offer at least three to four times a day. And that is ratcheting up. They're getting so many offers constantly from DSOs. They're finding them. And I don't blame them. I think Wall Street is smart. They've realized that dentistry is a great business to invest in. mean, we're hearing 50 % overhead. So we've got exponential profit within.   The Dental A Team (47:19.474) Dental practices are profitable, typically speaking. And so I think that these are some things for doctors to be aware of. And I think educating yourself on making sure that you're selling or you're living your life the way you want to, rather than like just getting an offer on a bad day. So I think the DSO offers are dangerous because when you have a bad day in dentistry, it's very easy to look at that EBITDA number and say, I just want to sell. I want to get rid of all my problems, but I want to also caution and advise.   to know exactly what you're getting into because I've had some dentists sell. I think DSOs can be great for a lot of practices. I think MSOs can be great. I can see legacy practice and partnerships being great. There's so many amazing things and I don't think there's really a wrong route to go in dentistry. The wrong route I think is when you make an emotional decision that's not going to impact your life the way you want to. And so being very cautious, I think of when do I wanna sell and also what really is a good deal because I had a doctor and their epita,   They talked to some DSOs and he's like, cure it. It's going to be great. I'm going to get five mil for this. And I said, we'll call this one hometown. Like he's not the hometown, but like, we'll just call him. I got iPhone anonymous hometown now. So I was like hometown. I just want to point out that next year you're going to produce 5 million based on our block scheduling and also on the expansion of your practice that we just did. You are going to produce 5 million and they did. So I said, you're going to actually get short changed on this DSO deal. If you're like.   But if you're done with dentistry, it's a great deal. But also you're going to have to work for this person as an associate when you're going to make five mil next year, just in producing on your own and you don't even need to sell. This hometown does not want to be done with dentistry for about 10 years. So I said, you are shortchanging yourself where you can build this. You can exponentially expand into this, but you've got to make the decision of where you want to go and what you want to do. But the five million sounded so attractive to this doctor.   when they didn't realize that their practice was already producing that and would produce that with ease the next year. So I think like being really cautious of that, that you're not making, I feel like I'm so passionate because I feel like your business not only is providing for your life right now, but it's a long-term asset. And like what you guys do with the real estate, these are long-term assets that are building their wealth portfolios. Let's not, let's not do botchy investments, kind of like stocks, right? The stocks we all know just like dropped like, shoot, if you're watching that, you're going to freak out and you're going to want to sell everything.   The Dental A Team (49:40.68) but they know be stable through your investments, stay steady and not make those irrational decisions I think is so paramount because the DSO offer seem very appealing right now, especially on those like hard dental days. So that's one that I think dentists really need to be cognitive and aware of and knowing what your end goal is, what your retirement goal is, what you ultimately wanna sell out for. So that way when these offers come through, you can be educated and educating yourself more because I promise you.   I do not believe DSOs are going away. think in the next decade to two decades, we will see dentistry become more similar to healthcare. I know I'm like very hated about this. I've had this opinion for several years. My husband works in standard medicine. He works for hospitals and I'm like, gosh, like what was going on in the hospital scene is now what we're starting to see in dentistry. It's not gonna be too long before they're all bought up, but I'm also watching standardized healthcare now trying to shift into private practices and get out of the DSO.   like with air quotes around it. So I think just being cognitive of what you want to do and what you want your legacy to be. But also I don't fault you. I mean, a lot of these dentists are going to be able to get incredible retirements that they may never have been able to get similar to people buying homes in COVID. Like they're getting insane value, insane interest rates. it can be a very wise financial investment deal for you, but just do your homework. Cause I've seen some DSOs go under and people have lost pretty much their entire retirement. So that would be something I definitely highlight on. And then also watching AI.   The doctors are not into AI, they've got to get into AI. That's where I mentioned Pearl and Overjet, they're helping with diagnosis. I can already see they're riding on the wall that insurance companies, guarantee you, are probably already using AI. And so making sure that you are staying at least up to par with insurance companies, if not further ahead. Utilizing virtual assistance, think staffing costs are going to continue to be skyrocketing. And so for that, what other things can we do? like...   Opportunities force innovation. And I think we're in an opportunity zone to force some innovation and to be on the cutting edge of that. I do think right now, doctors who are not online, depending upon where you are in your career, if you're not online, having a presence on social media, if you're not getting involved in AI, I am going to caution that I think those practices very easily could get left behind unintentionally to where it might be hard for them to come back. So just even dabbling in it, getting some team members that could help you with that, I think is super important. And I would say this year,   The Dental A Team (52:04.51) I would add some sort of AI to your practice. Whatever you choose to do, just so you start to experience it, use it. There's so many things and I think honest in the next five years, I think AI is going to radically disrupt how practices are operating that I think it's important to like at least be dabbling so you're not completely left behind on accident.   You think the AI is, I mean, it's mind blowing and the applications just seem endless and hard to keep up with. you, so are you, if I hear you correctly, you're talking about AI integrations on like the practice management side of things versus patient care, right? Like patient care, so yeah. Yeah.   I think patient care is going to be tricky. I think until they get robots who are amazing, do think like the clinical side of dentistry probably will maintain pretty accurate. But I do think your front office and a lot of your systems will get changed. And I'll just highlight, there's a practice that we work with and she has, it's a pediatric practice. She's got incredible- call them? Sorry, what? What are we gonna call them? this one, we're gonna call this one, we'll just say jammin'.   so this one's jammin. I do like that we're naming all my offices. right. So jammin jammin has a pediatric practice. She's got an entire amazing team, but she has like eight support virtual assistants behind the scene for this practice. In addition, she has made her own AI bot called Amy and Amy. That's actual name of the AI bots. That one's real. didn't change it. mean, I should have called it like Joker, but like that's not really going to work jammin and Joker. This was actually called Amy. but Amy.   responds to to Jammin's practices day in and day out to make sure patients are happy. Now they live in a very affluent area, so it's very fast paced. But what I love about this doctor is she realized in order for me to keep my patients happy and to meet their demands, there's AI and I can create an AI bot that responds exactly how our practice would, but I'm actually not having to pay a team member, an actual human being to do this. And they're able to get all the needs met. That's what I mean by.   The Dental A Team (54:13.37) looking to see where can AI integrate. And I think it's going to hit your front office faster. But I think like software is meh, like that one's tricky. Software's are tricky to me, but I'm like billing. I guarantee you AI is going to take that over for sure. Hands down. It's going to take it over. I think answering phones and scheduling phones, I think are, the way we send out claims for sure. Like that's all within your billing realm. there's some softwares that are trying to act as office managers. think reading X-rays are going to definitely be taken over by AI.   hands down and I am curious and I don't have an answer for it, but I'm super curious. How is that going to impact diagnosis? I work with some practices in Canada and Australia and they're more streamlined. There's not really a lot of change. Like it is what it is. It's standardized healthcare over there. And I'm curious with AI coming in and I know I'm going to be like, I might get ripped on this. I'm welcoming the reviews because I think it's worthwhile to talk about. I'm curious how AI is going to impact diagnosis.   And what can be diagnosed and what can be actually built out which leads me to believe similar to medicine That's why there's bill like they bill out every single possible code that they can't I mean for the gauze for the cotton and I'm super curious that I don't know I think it's worthwhile to look into is that gonna impact our diagnosis and how we're billing should I maybe be looking and knowing those codes more thoroughly? Depending upon how it's gonna be. I don't know. I think that that's huge speculation on my part, but I   I can't help but think that AI is going to impact our diagnosis in a big way. We're insurance companies, which then leads me to think companies might be leaving insurance. right, like we might be going more fee for service. So then you got to ramp up your marketing. But I think that's going to be a big spin that's probably going to be hitting us in the next couple of years.   The Dental A Team (56:02.27) It's scary and exciting. don't know what else to Scary and exciting. It feels wild, right? But I'm like, don't think dentistry itself is going to change much. I still think we're going to have our craft. It's a very, very humanistic, very crafting. But I'm super intrigued. And I think for me, I'd rather take it on as like, let's be excited about it. Let's get into it. Let's see. How can we dabble? How can we influence it rather than being told like, is what's going to happen now?   I would prefer to be a pioneer through it and I think first office is to innovate. I I prefer to be like second, third, like I'm not gonna be like right on the first in case everything botches, but like second, third, get in there because these things, I don't think it's going to go away. I think it will adapt and morph, but I think it's here for a while. I hate that I didn't ask you this way earlier, but are you also, are you working with all different specialties or are you strictly general?   That's a great question. We actually work with all. So we have pediatric, GP, oral surgery. The only one we don't dabble in is ortho. I think there are some incredible consultants out there that do ortho. Ortho has its own software. It's its own beast. It's its own animal. I do work with ortho and GP, so we're very familiar with it. But ortho, I just think there's consultants that rock the ortho world, but all other specialties. We have clients within all of those and really love them in all their areas. We tend to specialize GP and pediatric, but we have clients of all.   all specialties minus ortho. Yeah, I The reason I asked is that I was speaking to, you know, an endo group who was actually starting to transition to fee for service. And I don't know, maybe that'd be a good introduction. Yeah. The fee for service world is weird. I really, offices want to cut. They want to just cut the insurance right now. And I'm like, hold please, before you do that, realize it's a retention piece for your patients. And if you don't have a great experience and you also don't have great systems in place,   and you also don't know how to maintain these patients, I had a practice to do this and they almost lost 50 % of their entire practice. So I'm really pro, like you can drop insurance and I'm not here to say not to, but I want you to be very thorough and educated on it and know worst case scenario, best case scenario. I think fee-for-service is gonna dip in a lot more, but if you're not careful, fee-for-service patients are free agents and never forget that. So they can go anywhere at any time. They're not tethered to you like they are with insurance. So making sure.   The Dental A Team (58:25.202) before you start cutting and get all excited about fee-for-service, I'm here to say do it, but do it correctly. Because I think there's a right way and a wrong way to do it. And I've seen it hit practices really hard if they don't do it correctly. Good to know. The time we spend with people like you is meant to help dentists and really end support staff all around. And they all offer different types of great information and fe

    The Honest Drink
    170. Cameron Johnson: Trade War 2.0

    The Honest Drink

    Play Episode Listen Later Apr 16, 2025 103:07


    Cameron Johnson returns to talk about the current US trade war, tariffs, and the new world order.   Cameron Johnson is an expert in supply chains, manufacturing, and technology. He is frequently sought out for his expertise on US-China trade and supply chain issues, and is a delegate to Washington DC where he advises US politicians and officials. He is also a professor at New York University and former Vice-Chair of the board at the American Chamber of Commerce in Shanghai. He is a senior partner at Tidalwave Solutions with clients in various high technology sectors and he has been quoted by both American and Chinese news outlets alike. _____________________ If you enjoy this show don't forget to leave a rating! Follow Us On Instagram: https://www.instagram.com/thehonestdrink_/ RedNote: THD The Honest Drink WeChat: THD_Official Find us on: Spotify, Apple, Google Podcasts, YouTube, 小红书, Ximalaya, 小宇宙, 网易云音乐, Bilibili or anywhere else you get your podcasts.

    Les matins
    Le narcotrafic, un commerce d'avenir…

    Les matins

    Play Episode Listen Later Apr 16, 2025 2:21


    durée : 00:02:21 - L'Humeur du matin par Guillaume Erner - par : Guillaume Erner - Au-delà de la criminalisation, la consommation de drogue en France pose des questions sociales et de santé publique. - réalisation : Félicie Faugère

    Ballistic Chronicles
    Rise of the Revolver, Skeptic at the Sasquatch Conference with Chris Sulak

    Ballistic Chronicles

    Play Episode Listen Later Apr 16, 2025 87:58


    We talk to returning champion Chris Sulak about revolvers and why there is a new revolver in your future. Sulak hails from Central Oregon and finds himself buying a new revolver every time he makes a commission. We also talk about Sasquatch, Low-T, magazine advertising from the ‘50s and ‘60s and, as a public service, we cover Missed Connections on Craigslist. We do some math in this episode and if you follow along with a calculator, you will not be impressed. Watch Frontier Unlimited and outdoor TV whenever you want, wherever you are. Click on https://huntchannel.lightcast.com/If you want to support free speech and good hunting content in the Internet Age, look for our coffee and books and wildlife forage blends at https://www.garylewisoutdoors.com/Shop/We have a new sponsor for the podcast! It's a company out of Philomath, Oregon, family made in the USA since 1982 for steelhead and salmon fishermen. It's West Coast Floats. check them out at https://westcoastfloats.com/Our TV sponsors include: Nosler, Camp Chef, Warne Scope Mounts, Carson, Pro-Cure Bait Scents, Sullivan Glove Company, The Dalles Area Chamber of Commerce, Madras Ford, Bailey Seed and Smartz.Watch select episodes of Frontier Unlimited on our network of affiliates around the U.S. or click https://www.youtube.com/results?search_query=gary+lewis+outdoors+frontier+unlimited

    Farm City Newsday by AgNet West
    AgNet News Hour Wednesday, 04-16-25

    Farm City Newsday by AgNet West

    Play Episode Listen Later Apr 16, 2025 37:29


    The Ag Net News Hour Hosts, Lorrie Boyer and Nick Papagni, “ The Ag Meter,”  discussed the current state of the agriculture market, focusing on central California's ideal weather and the upcoming planting season. Nick Foglio from Foglio Commodities provided insights on the hay and alfalfa market, noting minimal export activity due to tariffs, particularly from China. He highlighted the stagnant feed market, with dry cow alfalfa prices firming up slightly. The beef industry supports tariffs, with domestic beef prices strong due to a shortage of replacement heifers. The citrus industry was also mentioned, with a Citrus and Specialty Crop Expo planned for August in Tampa, Florida. The USDA has repackaged the $3.1 billion Climate Smart Commodities Program into the "Advancing Markets for Producers" (AMP) program, aligning with Trump administration priorities. The new program requires 65% of funds to go directly to farmers, not administrative costs. Initially frozen by the Trump administration, the program aims to promote commodities with lower greenhouse gas emissions. Brooke Rollins, USDA Secretary, supports the revised program, emphasizing transparency and farmer benefits. The program, launched in 2022, received 450 project applications, with only eligible projects receiving funding. The Trump administration is also addressing Mexico's failure to meet water treaty obligations, impacting farmers in South Texas. Nick and Lorrie, in this segment, discussed the US Department of Commerce terminated the 2019 US-Mexico tomato suspension agreement, effective July 14, in response to a 2023 petition from the US tomato industry. The agreement aimed to prevent Mexican tomatoes from being dumped into the US market, which undercut American growers. The decision was backed by over 60 bipartisan members of Congress and major ag groups. Additionally, USDA is offering buyouts to 10% of its workforce, with 3,100 from the Forest Service and 1,200 from the Animal and Plant Health Inspection Service accepting. USDA is also considering relocating employees to farming regions.

    The Intelligent Community
    A New Idea for Urban Mobility: A Conversation with Doug McCollough

    The Intelligent Community

    Play Episode Listen Later Apr 16, 2025 40:13


    Doug McCollough has been CIO of leading digital cities, including Dublin, Ohio where he helped lead that small city to multiple awards, including ICF's Top7. He recently took over the role of Executive Director for the ICF Institute, and was recently names the first-ever Executive Director of the Beta District, which spans several cities in the most important industrial corridor of Central Ohio. And he is producing a Future of Mobility Conference in May that will bring new ideas to the life of urban movement. Known for his sharp turns toward innovation and intellectual prowess when it comes to understanding the link between connectivity, economic growth and social development, McCollough has been a leader in ICF's global intelligent community movement and one of its most popular speakers. Doug McCollough works to connect people to opportunities, remove barriers, and promote change in initiatives ranging from Smart and Connected Cities, IT Workforce Development, expanding broadband access, Connected and Autonomous Vehicles, and Blockchain. Now serving as the Executive Director of The Beta District in Central Ohio, which organizes innovation, development, and investment in Smart Mobility industry sectors, he speaks as a Subject Matter Expert and advocate on using technology for community development. Doug is also the CEO of Color Coded Labs, which targets underserved, underrepresented, and marginalized communities, seeking gritty working adults for new, transformative career pathways in the technology industry, and co-founder of The Columbus Rising Project, which fights against the digital divide by sharing basic tech skills in the Columbus, Ohio region. Prior to his current work, Doug held positions within the State of Ohio Departments of Public Safety, Commerce, Industrial Commission, and Medicaid. He served as the Director of  Information Technology for the City of Richmond, Virginia, and as CIO for the City of Dublin, Ohio. He is on the boards of Per Scholas Columbus, TECH CORPS, and Jewish Family Services of Columbus, is a cofounder of Black Tech Columbus, and former Trustee for the Central Ohio Transit Authority. Doug earned a bachelor's degree from the University of Toledo in Information Systems and Operations Management and a Master of Business Administration degree from the University of Notre Dame.

    Your Basket Is Empty
    Ep 150: New Product Development 101 with Luke Hodgson co founder of Commerce Thinking & High Cohesion

    Your Basket Is Empty

    Play Episode Listen Later Apr 16, 2025 38:51


    On this episode I'm back with Luke Hodgson, co founder of Commerce thinking and high cohesion and we're discussing New Product Development 101.Before jumping into it, we recap on last week's episode and bring you up to speed with Trump's tariffs. We also explore what we're hearing on the ground from brands who are trying to navigate this new trade normal.Then we get into New Product Development 101. We start with the triggers that spawn a New Product Development process, how to forecast demand and effectively use marketing data, the importance of supplier relationships, how AI is impacting NPD, product launch failures of the last 10 years and whether Sketchers bet on Harry Kane will pay off.This podcast is brought to you by our mates at Inventory Planner by Sage. What do brands like like Astrid & Miyu, ROKA London and Passenger have in common? They all use Inventory Planner by Sage to cut excess stock by a third and scale multi-locations with confidence. Get two month's free by following this link.Checkout Factory here.Sign up to our newsletter here.

    Embrace the Squiggle
    The Transformational Power of Taking Career Risks with Moe Belliveau

    Embrace the Squiggle

    Play Episode Listen Later Apr 16, 2025 39:06


    What do marine biology, massage therapy, and managing a Chamber of Commerce have in common? Moe's career journey.In this episode of Embrace the Squiggle, Colleen sits down with Moe Belliveau, the Executive Director of the East Hampton Chamber, for a conversation that's anything but linear. With Kristine away, Colleen dives into Moe's fascinating path, from dreaming of becoming a marine biologist, to drawing blueprints in architectural drafting, navigating the structure of corporate life at Aetna, building a massage therapy business from scratch, and ultimately leading her local Chamber of Commerce.Moe's story is a masterclass in reinvention. She shares how she leaned into uncertainty, took strategic risks, and embraced career pivots that may have seemed disconnected on paper- but made perfect sense in practice. Whether you're feeling stuck, curious about starting over, or simply love a good reinvention story, this episode will leave you inspired to follow your own squiggly path.

    Talkline with Hoppy Kercheval
    Talkline | April 16, 2025

    Talkline with Hoppy Kercheval

    Play Episode Listen Later Apr 16, 2025 107:21


    Mike Pushkin, WV Democratic Party Chair, says the legislative session was full of missed opportunities. WV Chamber of Commerce's Brian Dayton talks about business issues. Bill Bissett of the WV Manufacturers Association talks a variety of topics surrounding manufacturing in WV. Plus, listener texts. 

    The Weekly Roundup
    Chatter with BNC | Lee Lilley - NC Secretary of Commerce

    The Weekly Roundup

    Play Episode Listen Later Apr 16, 2025 15:19


    Welcome to Chatter with BNC, Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. Today's episode features an interview with NC Secretary of Commerce, Lee Lilley. Lee Lilley's service as North Carolina's Secretary of Commerce began on January 1, 2025. Appointed to the office by Governor Josh Stein, Secretary Lilley brings extensive economic development experience to the role. Immediately prior to joining the department, Secretary Lilley served as the Director of Economic & Pandemic Recovery for Governor Roy Cooper. In that position, he coordinated statewide pandemic recovery efforts, served as State Infrastructure Coordinator, and led economic development initiatives for the Cooper Administration. Lee also advised Cooper Administration leadership on strategy and communications.

    The WorldView in 5 Minutes
    Trump's powerful Christian message during Holy Week, United Kingdom bill would curtail home schooling, Nicaraguan government cancels Resurrection celebrations

    The WorldView in 5 Minutes

    Play Episode Listen Later Apr 15, 2025


    It's Tuesday, April 15th, A.D. 2025. This is The Worldview in 5 Minutes heard on 125 radio stations and at www.TheWorldview.com.  I'm Adam McManus. (Adam@TheWorldview.com) By Kevin Swanson Nicaraguan government cancels Resurrection celebrations The Nicaraguan government is cancelling Resurrection week celebrations, and replacing them with their own events, reports International Christian Concern. Exiled Nicaraguan leader Felix Maradiaga explains that “The model that Sandinistas want to implement is very similar to that of China.”  The government “has a long history of trying to create a parallel church [and] of wanting to take possession of the symbols of faith.” Russians bombed Ukrainian city on Palm Sunday, kids' playground The Russian army bombed the northeastern Ukrainian city of Sumy on Palm Sunday, resulting in at least 34 citizens losing their lives, reports The Associated Press. Two children were among the dead. Last week, Russians bombed a children's playground in the city of Kryvyi Rih, killing twenty, nine of whom were children, reports the BBC. The United Nations calculates that over 12,600 Ukrainian civilians have been killed, and over 29,000 injured since the war started three years ago.  In addition, Reuters reports that Russia has dropped over 50,000 guided bombs on Ukraine since 2022. China has stopped exports of products for aerospace industry As the global trade war continues, China has stopped exporting certain products to America, including minerals and magnets used by the aerospace industry, automakers, aerospace manufacturers, and semiconductor companies. China's Ministry of Commerce has also issued regulations forbidding Chinese companies from doing business with a number of American companies. China's trade surplus with America jumped in March China's trade surplus exploded in March  — 12.4% year over year. China's trade surplus is the largest in the world, running around $1 trillion. Germany, Russia, and Saudi Arabia also lead the world in trade surpluses. China's surplus with the U.S. was up 4.5% in March, up 14% for India, up 11% for Africa, and up 17% for Vietnam.   The nation with the worst trade deficit is the United States -- running over $1.1 trillion, followed by the United Kingdom, India, France, and Turkey. Chinese students leaving U.S. universities Chinese students are leaving American universities. The official Chinese government's news service announced a 40% drop off of Chinese doctoral students at U.S colleges. Today, only 277,400 Chinese students are enrolled in U.S. higher education institutions which is down from 373,000 four years ago. Fewer Europeans traveling to United States Europeans are more reticent to travel to the United States. The numbers have dropped by 17% in March, year over year.  This represents the largest decline since the COVID-19 pandemic. More Gen Z men profess faith in Christ Here are more surprising numbers coming from the Barna Group. Since 2019, the percentage of Gen Z young men who profess to be committed to Jesus has increased by 19%.   Sadly, the metric is not improving for young women. Numbers remain “mostly flat in their commitment levels to Jesus.” Let's remember Paul's words in 1 Corinthians 16:22. “If anyone has no love for the Lord, let him be accursed. Our Lord, come!” United Kingdom bill would curtail home schooling The U.K. House of Lords has scheduled a second reading for an education bill that is set to curtail homeschooling. The law would require homeschooling parents to submit an extensive curriculum plan, along with other stipulations. Gold up; Nasdaq and Bitcoin down Gold continues its rise. Remarkably, it's value is now $3,200 per ounce, an increase in value of 16% since January 1st.   The Nasdaq is down 12% since the start of the year, hovering around 17,000 points. Bitcoin is down 9% since January at $85,000 per bitcoin.  Jair Bolsonaro survived 12-hour surgery after assassination attempt By the mercies of God, Brazil's previous president, Jair Bolsonaro survived a 12-hour-long surgery. This is his fifth medical intervention after a stabbing attack in 2018. His wife, Michelle, took to Instagram to announce that “the surgery concluded with success. My heart overflows with gratefulness for each one of you who have been praying.”  Michele's Instagram account describes herself as a servant of the Lord.  She writes, “Honor, glory, strength, and power to King Jesus!” Trump's powerful Christian message during Holy Week And finally, in one of the most explicit Christian messages ever issued by a world leader in our day, President Donald Trump issued a tribute to the Christian “holy week” on his Truth Social account. He wrote, “This Holy Week, Christians around the world remember the crucifixion of God's only Begotten Son, our Lord and Savior, Jesus Christ. And, on Easter Sunday, we celebrate His glorious Resurrection and proclaim, as Christians have done for nearly 2,000 years, ‘HE IS RISEN!' “Through the pain and sacrifice of Jesus on the Cross, we saw God's boundless love and devotion to all humanity and, in that moment of His Resurrection, history was forever changed with the promise of Everlasting Life. … “I want to wish Christians everywhere a happy and very blessed holiday. America is a nation of believers. We need God, we want God and, with His help, we will make our nation stronger, safer, greater, more prosperous, and more united than ever before.” Psalm 72:10-11 speaks of the king's Son, who rules, and is to be praised by all nations. The Scripture declares, “The kings of Tarshish and of the isles will bring presents; The kings of Sheba and Seba will offer gifts. Yes, all kings shall fall down before Him; All nations shall serve Him.” Close And that's The Worldview on this Tuesday, April 15th, in the year of our Lord 2025. Subscribe for free by Amazon Music or by iTunes or email to our unique Christian newscast at www.TheWorldview.com. Or get the Generations app through Google Play or The App Store. I'm Adam McManus (Adam@TheWorldview.com). Seize the day for Jesus Christ.

    Chamber Chat Podcast
    Building the Right Chamber for Your Community with Heather Lebischak

    Chamber Chat Podcast

    Play Episode Listen Later Apr 15, 2025 34:59


    Heather Lebischak, President and CEO of the North Jefferson Chamber of Commerce, discusses the chamber's rapid growth and success. Launched in January 2024 with three founding cities—Fultondale, Morris, and Kimberly—the chamber quickly gained 130 members and is on track for its first full-time hire. Heather emphasizes the importance of collaboration, detailed policies, and community engagement. She highlights the chamber's role in advocacy, event planning, and business support, including a public policy committee and an incubator space for minority-owned businesses. Heather also stresses the need for patience and adaptability in chamber leadership. Full show notes are at: chamberchatpodcast.com/episode325 Please support this podcast by supporting our sponsors. Bringing Local Back bringinglocalback.com Community Matters, Inc. chamberchatpodcast.com/podcast App My Community appmycommunity.com/chamberchat Resource Development Group rdgfundraising.com Swypit chamberchatpodcast.com/cc Izzy West, LLC theizzywest.com  

    MPR News with Angela Davis
    Scams are surging: What to know and how to stay safe

    MPR News with Angela Davis

    Play Episode Listen Later Apr 15, 2025 46:23


    Scams are becoming more common and more expensive.Last year, more than 2.5 million Americans reported that they had been scammed. And that number has been increasing, along with the losses.   The amount of money lost to scammers in 2024 topped more than 12 billion dollars. That's up from about $2 billion in 2019, according to the Federal Trade Commission. Scammers have also gotten more sophisticated, increasingly impersonating government agencies and businesses to manipulate people out of their money. MPR News host Angela Davis revisits a conversation about the latest examples and trends in scams, how anyone could fall for them and how to protect yourself. Guests: Jacqueline Olson is the assistant commissioner of enforcement at the Minnesota Department of Commerce. Susan Adams Loyd is the president and CEO of the Better Business Bureau Serving Minnesota and North Dakota. Donna DiMenna was the target of a scam in 2023. She lives in the Twin Cities where she works as an organizational psychologist with expertise in executive development.   If you think you've been targeted by a scam, report it to your local law enforcement.Here are other resources for filing complaints and getting trusted advice on protecting yourself from scams: The Better Business Bureau is a nonprofit consumer organization that maintains a Scam Tracker database, which allows the public to report and look up scams in their geographic area. You can also call to report a suspected scam to the Better Business Bureau at 651-699-1111. The Minnesota Department of Commerce provides many consumer fraud resources and its service center addresses complaints about businesses regulated by the department, including banks, insurance and debt collectors. To file a complaint, call 651-539-1600. To report or get additional help with scams involving seniors, call the Commerce Senior Fraud Line at 952-237-7571.

    Second City Works presents
    Getting to Yes, And… | Raffi Grinberg – ‘How to Be a Grownup'

    Second City Works presents "Getting to Yes, And" on WGN Plus

    Play Episode Listen Later Apr 15, 2025


    Kelly connects with Raffi Grinberg, a business leader, author, and educator based in Washington, DC. When teaching at Boston College, Raffi created a popular class called “Adulting 101.” He’s turned the teachings from that class into the book, “How to Be a Grownup.”  “Many newly minted adults are more educated than ever, yet more lost […]

    Mastering Metail
    Everything You Need to Know About The Booming Australian Commerce Landscape

    Mastering Metail

    Play Episode Listen Later Apr 15, 2025 24:02


    The Commerce Collective podcast traveled to the land down under for this episode to cover all of the need-to-knows of Australian commerce. Mo HeidariFar, Managing Director of Flywheel ANZ joins the show to talk through what makes Australian shoppers and the Australian economy unique, who the major retail media players are, and how Australia has acted as the testing ground for extended deal events for major retailers like Amazon.

    San Diego News Matters
    What we can learn from Monday's earthquake

    San Diego News Matters

    Play Episode Listen Later Apr 15, 2025 11:59


    Monday's 5.2 magnitude earthquake was the largest to hit San Diego County since 2010. It serves as a good reminder to be prepared. Plus, the city of San Diego is one step closer to charging single family homes for trash pick up. And, we hear from the San Diego Regional Chamber of Commerce about the local impact of the Trump administration's tariff policies.

    Science Friday
    Trump's Nominee For NASA Administrator Meets Congress

    Science Friday

    Play Episode Listen Later Apr 14, 2025 15:01


    On Wednesday, the Senate Committee on Commerce, Science and Transportation heard testimony from Jared Isaacman, President Trump's nominee to lead NASA. During the confirmation hearing, Isaacman indicated a priority of sending humans to Mars—while maintaining the agency's plans to return people to the lunar surface.In response to a question from Senator Ted Cruz, Isaacman said “I don't think we have to make any tough trades here, Senator. I think if we can concentrate our resources at the world's greatest space agency, we don't have to make a binary decision of moon versus Mars, or moon has to come first versus Mars.” Senators questioned how a strategy involving both options would be possible under current funding levels, and stressed that a bipartisan law had codified the current approach of targeting the moon first, then Mars.The fate of the Artemis lunar exploration program has faced questions in the new administration. In his inaugural address, President Trump expressed a desire to send astronauts to Mars, but didn't mention the moon. Elon Musk, head of SpaceX and a favored advisor to the president, is in favor of prioritizing crewed Mars missions ahead of lunar programs. Under questioning, Isaacman repeatedly refused to say directly whether Musk had been present for his job interview with the President.Host Flora Lichtman talks with Senior Producer Charles Bergquist about the nomination and the path ahead for NASA. They also talk about other stories from the week in science, including the controversy over claims of a “de-extincted” dire wolf, advances in rapid bird flu sensors, and the detailed physics of a cup of pour-over coffee.Transcript for this segment will be available after the show airs on sciencefriday.com. Subscribe to this podcast. Plus, to stay updated on all things science, sign up for Science Friday's newsletters.

    Rick Wilson's The Enemies List
    The Man Who Will Destroy the Global Order

    Rick Wilson's The Enemies List

    Play Episode Listen Later Apr 14, 2025 25:13


    In this episode, Rick boards the F-bomb train to lead us into the unsettling world of Howard Lutnick, the billionaire CEO of Cantor Fitzgerald and Donald Trump's Secretary of Commerce - and the most hated man on Wall Street (and that's a high bar). Lutnick's MAGA superpower is his willingness to destroy the global economy and ensure abject financial misery for most Americans in exchange for kudos from his favorite special guy. Kidding aside, there is almost no cleaner parallel to the fealty authoritarian regimes require than Howard Lutnick. The damage his loyalty-over-competence approach threatens the global order, American power, and our democratic institutions. That means it also threatens your job, your financial well-being, and the future security of your family. As Rick says, Lutnick is building a temple of stupid on top of a mountain of burning tires. Be sure to subscribe to Lincoln Square Media on Substack and follow us on all your favorite (or tolerated) social media platforms. Instagram Facebook TikTok Sez Us BlueSky YouTube Xitter Learn more about your ad choices. Visit megaphone.fm/adchoices

    The Dental Marketer
    How to Maximize Your Practice's Impact at Community Events | GMS

    The Dental Marketer

    Play Episode Listen Later Apr 14, 2025


    Imagine turning casual event interactions into lifelong patient relationships.In this episode of the Ground Marketing Series, we dive into a complete, actionable framework for dentists eager to expand their practices. I unpack the art of pre-event planning, setting intentional goals, and constructing an irresistible activation kit. Drawing on wisdom from marketing legend Seth Godin, we learn that storytelling lies at the heart of effective marketing. We'll cover the essential roles within an event team— the magnet, the messenger, and the connector—each playing a crucial part in generating and nurturing potential patients.We'll discuss hands-on tips for booth presentation and interaction strategy. Learn how captivating signage and engaging team activities can drive your booth traffic through the roof! This episode brings to light the importance of crafting messages that avoid clichés and resonate with potential patients. Discover key metrics to gauge your event's success and develop an adaptable, scalable marketing system that ensures no opportunity slips through the cracks.What You'll Learn in This Episode:Strategic steps for effective pre-event planning for dental practices.The pivotal roles each team member plays in a successful marketing event.Techniques for creating engaging, memorable booth experiences.Essential do's and don'ts to maximize your event's impact.The art of immediate lead follow-up and team evaluation post-event.Insights into metrics and tools for tracking and optimizing marketing efforts.Get ready to transform community events into powerful marketing victories—tune in now!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Sponsors:CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestackCallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Start a free trial today! Don't forget to mention The Dental Marketer sent you!) callrail.comOryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! thedentalmarketer.lpages.co/oryx‍Other Mentions and Links:‍People:Seth Godin‍Groups:Chamber of CommerceRotary Club‍Tools:EventbriteGoogle FormsJotformMailchimpActiveCampaignGoogle SheetsAirtableCareStackCallRailOryx‍Businesses/Brands:Invisalign‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: leveraging community events for maximum impact. This is gonna be the step by step guide to making an unforgettable impression. At local events and converting it into real growth. Now, community events aren't just about handing out freebies. They're a powerful system for relationship building, trust marketing, and establishing your practice as the go-to in the neighborhood.Seth Godin said, marketing is no longer about the stuff you make, but the stories you tell. But here's the kicker. To win at these events, you need more than a table and smiles. You need smart systems, a team with purpose and follow up that drives revenue. I cannot tell you how many times I've gone to events where I'm either just an attendee or I'm a vendor.it's almost like a pet peeve of mine where I see so many things going wrong. It feels like, oh man, this, employee who's hereis the wrong employee. You're doing the wrong things. You're just not feeling it. And you can see the mistakes.You can see almost the opportunities lost in every single minute almost,not just every single interaction, every single minute that they're there. So this episode. Definitely it's gonna be a, game changer for you because you're gonna realize a lot of things that maybe you've been doing wrong or a lot of things that you could be doing better.Now this is real data why this works. 43% of patients only visit the dentist once a year. 27% go twice a year. Events help turn rare visitors into loyal patients, okay? They see you, they talk to you, they engage with you, they interact with you. They're more likely to go with you. 59% of dental practices rely on front desk staff for marketing.Your team needs training to represent you well at community events, so it's not just like, Hey, let's all go out. The whole team has to go out. They need to be trained. 77% of patients prefer online booking, but only of practices offer it. So your event setup should promote real time scheduling.Don't let it get lost in the weeds where maybe you are booking people on the spot, maybe you have a specific software right, and you're booking them on the spot, on the iPad, and then you book them. And then you notice when you get back to the office, it's triple booked double book, and it's not cohesive.Don't lose people like that because I cannot tell you how bad it will be if you have to call that lead back and say, Hey, you know, the time you booked doesn't work. Can I put you in another time? First you gotta get them on the phone, try and find them, try and reach them, right? But you most likely will.And then from that point on, gotta convince them to, to change. So no email marketing, ROI is 44000%, It's huge. Capturing emails at events is high value. If you can capture phone numbers or even text them even better, right? So here's a step-by-step guide, step one. This is crucial pre-event planning.This is the foundation phase, so choose the right events 90 days in advance if possible. Easy breezy. How to do this. You look for events where your ideal patients already gather. You look at PTA meetings you hear word of mouth where they're going, they're doing.Farmer's markets, events in the Chamber of Commerce calendar and the rotary, club calendar, school health fairs. You just ask for events, right? A lot of apartment complexes have events, community center, senior homes. You can even use platforms like Eventbrite Facebook parent groups, Facebook groups in your community.And like I said, chamber of Commerce right now, here's a pro tip. If any of these events, you decide, Hey, I really want to go to them, try to attend first as a guest. Observe the crowd flow, the booth engagement and the vibe before you commit. And then you can go. A lot of the times in the ground marketing course, I teach you how to do this and how to actually get fantastic referrals and partnerships, but new patients without ever participating in an event.Meaning like without ever being a vendor, you're just there. But if you're like, oh my gosh, the booth engagement is fantastic, we gotta be here, we gotta support. Yeah, definitely continue to pursue that. Right now you wanna set clear measurable goals. So example targets. These are examples, right? I want to collect 75 emails or 75 contact information.I wanna book 15 appointments on the spot. On site, and I wanna generate 200 plus impressions in the community. That means 200 plus people know about us, we've handed out. Something specific to them, they know about us. And then now you wanna work backward from your goals. Reverse engineer. If your team can engage 20 people per hour, plan your booth design game, call to action accordingly.Okay? You wanna design it that way? It doesn't just happen that way. For example, let's just say it's a huge event and only one person's available and they're going, they're setting up, they're doing it all. They're at the booth, they're talking. right?You're not gonna get everything that you want. You're not gonna get 200 email contacts or contact information or 200 leads because it's just one person. So you gotta, adjust accordingly. Now, you wanna design portable activation kit. The whole system for this, the actual layout, pictures and everything is in the ground marketing course.Like I'm gonna tell you right now, you don't need flash. You need systems that trigger interaction and capture data. That's it. I've never been too over the top or over fancy with it. I've seen a ton of boots like that, and that's great. That's fantastic. But in this episode, you're gonna hear what's most important and what you need to invest more in on than being off lash right now.What you're gonna want in this portable activation kit is branded tablecloth and banners. With your logo, maybe a game if you like, right? Like a spin to win or a Plinko board. IPads with intake forms, It can have Google forms or jot forms or a signup sheet. I still do the signup sheet, but it's up to you, You can have the iPads with linked to your practice management software. I know Cares Stack and orx do it fantastically. Great booking portals on there. Then obviously lead magnets, right? Pre kids, dental, emergency guides, or all the freebies you want to give out that are in there, hygiene kits, information flyers, things like that.So that's step one. Okay? The pre-event planning Phase A, you're gonna choose the right events 90 days in advance, if possible, or just in advance, right? You don't wanna go on the calendar and say, oh, snap, there's an event tomorrow, let's make it happen. No. Take time to plan ahead. B, set clear and measurable goals crucial.Have to have measurable goals. Never once did I go out and say, let's just see how many people we sign up. No, in the moment, you're gonna be like, oh, you know what? This is not that good, or whatever. You're gonna get in your head and you're gonna just sign up. Five people. You gotta have clear, measurable goals and say, okay, you know what?From here we're gonna do 75, and that means you're gonna put in the work to get those 70 fives while you're there. Right? Be set. Clear measurable goals. See design a portable activation kit, like I told you, cable tablecloth, banners, maybe a chair if you like. spin the wheel, whatever freebies you wanna give out, and something to sign up people on.Okay, step two is the booth strategy. So make it magnetic. This step is all about stopping people in their tracks. Creating a magnetizing presence and turning curiosity into conversations. Most booths are background noise. Yours should be the events gravitational center. So what you wanna have is a solve a local pain point with words that actually work.I'm gonna give you three examples of what not to say anywhere in the booth. Hey, we're accepting new patients. No. That's so long ago. Don't ever use that again. Two, come get a free toothbrush. Nope, throw that out. Three. General and cosmetic dentistry. Throw that out. These are vague, they're overused, and they don't spark emotional or practical urgency.You want to craft micro messages that solve actual local problems. For example, could be a pediatric practice. You can say. Somewhere in the booth, right? Struggling to get your kids to the dentist without a meltdown. Ask about our no tears visits. Why this works. It uses parents' pain point tantrums, and stress.It includes emotional relief. So no tears. And it's specific. It's not generic. Here's a cosmetic example. Want to boost your confidence before your next big event. Ask about our mini smile makeovers. Same pain points that attacks the next one. Busy parent example, no time for dental appointments. Ask how we get families in and out under an hour.Boom, ate and insurance neighborhood example. Confused about your insurance. We simplify it and yes, we take yours. Boom. This one right here, members have used, I got this one from members. Fantastic. I'm gonna say it again, confused about your insurance question mark. We simplify it and yes, we take yours and the exclamation point that one does fantastic.And you can have like a sandwich board in front of your booth and have that on there, right? These examples, these sayings. Now pro tip, print your core message in large text or on your banner, right? And have every team member memorize and repeat it naturally. So have these banners with these messages on there as well.But like, what I like to do is to have a sandwich board, right? Just in case it changes up. I don't have to get a new banner for every little thing. Now that was a right. A, is solve a local pain point with words that actually work. B. Grab attention within three seconds. Why? Well, The average event goer decides in under three seconds whether or not to approach your booth.So you must stack the deck in your favor with visuals. Motion, sound and simplicity. Use a high visibility game, right? Why? ' cause movement plus potential reward equals attention. Examples are spin the wheel, right? Each wedge is a prize. Maybe free whitening, something specific In one of our live ground marketing workshops that we had this past month in March, 2025. We dove deep on incentives. So if you're a member of the ground marketing course, definitely go check that out. But that is gonna be an episode for later on. In the ground marketing series.Now you can discuss the incentives with your team. See what you want to give best Plinko board, right? It's nostalgic, it's fun and easy to brand with dental punts. you can do a mini basketball hoop or ring toss. These are especially effective for family events and kid heavy areas. Now the signage above the game should read the incentive.The incentive only, Not all these instructions, not the name of your practice and everything you do. No, just win free whitening, spin and win. Everyone gets something. Play for a free gift, right? That's it. That's all it should say. Important point here is to display what prizes are available.are drawn to visible rewards. Keep them attractive, but within budget. Whitening, goody bags, water bottles, gift cards, whatever you decide as an incentive, have that out on display. Have standing team members outside of the booth avoid the mistake of sitting behind the table. Always. Instead, place the magnet.A few steps in front of your booth. Now I know what you're thinking. What is the magnet? We're gonna discuss that a little bit further down. On the roles of who they are. But the magnet is someone, it's a person you wanna put them out and about, right? Train them to use eye contact, hand gestures toward the game prizes, and an enthusiastic opener.Something like this. Hey there. Hey, grab whatever you want. It's all free. The one that works the best, the one that I always use hands down, never fails is, Hey, grab whatever you want. It's all free, and that's it. I just stay quiet after that, and then they come and then boom.The further out a person stands without blocking walkways, the more psychological welcome they create. That's a pro tip. You can use t-shirts with a hook as well. These are walking, talking billboards. Don't just put your logo, use a question or statement that invites curiosity. Here are examples that you can use to put on your t-shirts.Ask me how we make kids love the dentist. Ask me about free whitening Fridays. I can get you out of pain fast. Your smile deserves this. Those are examples, right? Or like I said, you can do the Medicaid example one. And yes, we do take yours, right kind of a thing with insurance. So assign different shirt slogans to different roles.There's gonna be three specific roles, and we'll discuss that in a little laterin this episode. Now the three second layering formula to ensure people engage with your booth within three seconds. This is it. There's a visual element, and then I'm gonna discuss the purpose. So the visual element, bold banner, purpose.Communicates core offer or pain point. Visual element. Motion game purpose creates eye catching interaction. Visual element, a friendly greeter. Purpose builds trust, initiates engagement, visual element, branded t-shirts. Purpose reinforces message and makes team approachable. Visual element giveaways displayed purpose creates curiosity and visual incentive.Now, the common mistakes to avoid is too much text on signage. Keep it short. Five to seven words max per message. That's including the sandwich board. Passive team members who wait for people to approach. Oh my goodness. This is, I had a. Dime for every time I saw this, this is a humongous mistake.Passive team members who wait for people to approach do not be that person. Do not have anybody like that on the events. Okay? Third, boring swag. Ditch the basic stuff sometimes unless it's branded and bundle it with a compelling offer, right? But remember, whenever it's at a booth, you want it all.Decompartmentalize. You don't want everything in a baggie. Convenience is not the name of the game When you're at an event, the name of the game is for them to come and chat and sign up, That's what you want them to do. You don't want them to just grab a little baggie and go and say thank you and buy.You want them to be there and shop around, talk, and then finally over cluttered tables with no clear flow. So you don't want it to be over cluttered. You want to have a system in your table. In the ground marketing course, I show you exactly how to do that with just a regular hygiene kit.I don't do anything over the top or too flashy. Now, there's been many, many great examples of this, but I'm gonna give you an example of a member of ours. It was at a local PTA carnival. It was a pediatric dental office, and they use a spin to win, no cavity club prize wheel. T-shirts said, no meltdowns, no tears.Just smiles. And a team member who shouted, You wanna win something your kids will actually love? That's all they said. Hey, win something your kids are actually gonna love. Come on in. Come on in. They collected 112 contact information, so point of contacts, 112, booked 27 appointments immediately, and had a 74% show rate over the next two weeks.All from one. Afternoon. That's just one afternoon. That's amazing. So that's what you wanna do when it comes to be right. Grab attention within three seconds. Now here's the key C rolls and flow. This is the, that you're gonna have for the events. It's your triple threat event team. So instead of calling everyone helpers, give them roles with clear purpose.The first role is The magnet. Where are they gonna be? Right outside of the booth. Right next to the booth. They're just not really standing right behind the booth the whole time. They could once in a while, but they're outside of the booth and their role. Is just to say hi to everyone in the most bubbly way.Attract and invite foot traffic, right? Their script. Get ready for this. If you can write this down, it's, Hey, grab whatever you want. It's all free. And that's it. That is their script. the work that they're gonna have to do honestly is hold themselves back from saying too much. Because that can kill the curiosity of the event goer.All you wanna say is, Hey, and then wave your hand, right? Like If you can see, if you're watching this on YouTube, you can see me wave my hand. Hey, grab whatever you want. It's all free. And then point to everything that's free at the booth that's it. Have them draw closer to be like well, what's all for you?What is all you're not gonna answer? That they're gonna answer that themselves with their eyes and when they go to the booth. So that's it. That is the script. Hey, Grab whatever you want. Come on over here. It's all free. Don't, oh, and the toothbrush is free. And then the floss is, no, don't do any of that.Just say it's all free. And then have them come over. That's it. And you get the next person. The next person. Right Now the next role, the next person. Your team is the messenger. They are inside the booth. Okay. I like to say that instead of behind, but they're inside the booth. Their role is to have these conversations, answer questions.If somebody's in there, like opening their mouth and saying, why do I have sensitivity here? Can you see? And then they're engaging, their role is signing people up. Also, the magnet could be signing people up too. Just in case it gets too busy. That's why I say they're outside of the booth sometimes.But if they see that the booth is popping and it's packed, now the magnet has to go behind the booth and sign people up while the other person is talking to everyone else, right? They're engaging with the person. So the magnet kind of has two roles. They have to have their eyes on that booth.Now the messenger, their role is to educate, answer questions and point visitors to sign up. Hey, yeah. what we're doing this month is we're signing up everyone, blah, blah, blah, blah, blah, right? This month we decided to partner up with this business, and what everybody's doing is they're giving us their name and number, and I personally will give you a call.What's your name? And then you continue to sign them up. That's the messenger's role. They're behind the booth. Honestly, everybody in your team should probably never be sitting down, even, even in a lull, right? they're standing, they're engaging, they're doing things.So that's the messenger. Remember now you have the magnet. They're outside of the booth. The messenger is inside of the booth, and now you have the third team member. The connector, okay. Their role, they are walking around the event to the vendors, to the other vendors. Their role is to build relationship with the vendors, the organizers, the schools, the small business owners, every other booth there.And the people who are in charge of the event. Their role is to get their business information to sign people up on the spot. 'cause remember those people the, at the booth, the vendors at that booth, they're most likely not walking around. You have someone walking around, you have someone signing them up.You have someone collecting their business information, building rapport so that tomorrow you can go to their place of business and get the rest of the employees to sign up, maybe do a lunch and learn, maybe have some type of collaboration or program that you can do just for them. That's your role. Okay.The connector's role is to go out to the vendors and sign up the vendors. 'cause most likely they're not your patients, so they can come on it. And then you're collecting their business information so you can go to their place of business and execute more strategies, ground marketing strategies, and build great partnerships with those businesses.So there's three, right? The magnet just outside of the booth. The messenger, they're inside of the booth and the connector, they're walking around. Creating partnerships with the other vendors and the organizers. Got it. Awesome. So then step three is you're gonna offer a design from freebie to the front door.So your goal is not just to give things away, it's to trigger interest, build reciprocity, and create momentum that gets people to book, show up and become long-term patients. This step turns the booth from a passive branding tool into an active patient convergence system. So a, you want to create a compelling ethical incentive.Forget free cleanings, right? It's overdone, undervalued, and invite slow commitment window shoppers. Instead, craft layer tiered offers that feel exclusive and valuable requires something in return. And reinforce the long-term value of your practice. Now, I'm gonna give you an example. This is for adults.The offer could say, Hey free first Invisalign session and take home whitening kits, Or you can say Free smile consultation. Plus take home whitening kits. Then you can put on the bottom. It includes examine x-rays, custom smile assessment and a whitening kit must attend appointment rate and then continue why it works.Whining is seen as a cosmetic bonus, not a fix. It also positions your practice as cosmetic forward and modern, and it's easy to tie in with Invisalign or SMILE design conversations for kids. Your offer can say, join our no cavity club. The entry into your monthly, quarterly raffle prizes, could be like toys, ice cream, gift cards, electric toothbrushes, right?So that's part of the no cavity club. You always get prizes and then you also get free dental prize bags, right? Branded floss stickers and cool kids swag, all that other stuff. So your enter to win in a raffle all the time if you're part of the No cavity club, to win a huge prize. And then you're also, get, you know, like hygiene kits.But. Rebrand it, call it something different. That way it feels more exclusive and it works because parents love recognition programs for kids. It adds community and reward structure and it gets families emotionally invested, inre care and return visits. A pro tip for this is display a poster at your booth with last month's winner and a real kid photos with permission of course, that always works when you actually have proof, right? Hey, this is the last month's winner. Especially if it's a community event. People will, Hey, I know that kid goes to, he's my best friend, right? Or all these things, they'll feel more inclined or families. You can offer a smile makeover giveaway.One entry per household. One winner gets a full consult with digital smile design and bonus prizes for all entries, right? Small gift bags. Et cetera. Right? And it works because it's aspirational. People love the idea of a transformation. You collected dozens or hundreds of leads and create cross selling into whitening, ortho, and cosmetic options whenever you do a raffle.Real quick, I wanna mention something. Don't ever have just one winner. Everyone should win something, right? So always plan that you want people to come in. Not just give you a bunch of names and numbers and say, oh man, they all wanted to win, but they didn't make everybody a winner. Now with, visuals, the offer type and the suggested sign copy, this is how it should stay on your booth, right?So let's just say you're offering whitening. You should say, Hey, free whitening with your first visit. Ask us how. The no cavity club kids can win big. Join the No cavity Club today, right? Smile makeover. Want a new smile? Enter our makeover giveaway. Make these signs bold, easy to scan in under eight words, right?Don't make it too wordy. You can add scarcity and urgency. Even the best. Offer false flat without psychological triggers, scarcity and urgency. Create fomo, which drives people to act now instead of later. So you can have a whiteboard or a flip chart at the booth nine Invisalign spots remaining.13 whitening kits left today. You can even have a countdown timer on an iPad screen and say, next free whitening session giveaway is in five minutes. Right? People will, wait at your booth until they can be the first one to do it. If you do catch them waiting to be the first one to do it, make them feel like a VIP and say, Hey, you know what?You ain't even gotta wait. I got you in right now. Are you gonna be available Monday? I'll even put you on the schedule immediately. Boom. You'll make them feel special, important, and they're gonna show up no matter what. And you can also have a physical prize board, right? Cross out slots as people win or book, right?Oh, we only have 12, 10, 11, 13. And verbally, you can yell out, you know, we only have 10 whitening kids left, so grab one while they last. The smile makeover drawing closes in two hours and turn out to be included. We only block five Invisalign day specials each month. You want one right. And it works because it makes them feel exclusive. Not everyone gets this. You're one of the few. It's simple. It's super easy. It takes 30 seconds to sign up and scarcity, only a few left. Once they're gone, they're gone. And you got one. This trifecta bypasses analysis paralysis and motivates decision making on the spot, even from skeptical attendees.So that's gonna be fantastic to utilize. Now, here's the key. Mainly one thing post event follow up. This is where the ROI is made. This is one of the final steps, you wanna segment and nurture leads within 48 hours. So sort your context right from hot. Those are the ones that are booked or very interested to warm.They were curious or maybe they weren't committed and then cold. They just entered a raffle. Now tools you can use is,a lot of our members use Cares Stack or orx or their practice management software right, to see the appointment follow up. You can definitely use that. I know Cares Stack and Orxsponsor the podcast. So if you ever needed a couple months for free to utilize them, definitely go in the show notes below. It's not gonna be in the first link in the show notes below, but scroll a little bit down you can click on their deals that they have for you if you are interested in.Cloud practice management software, an all in one cloud practice management software that a lot of our members utilize that they can just put on their iPad and then they can schedule on the spot. So it's pretty fantastic. You can also use MailChimp or, an email system, like Active Campaign or anything like that.You want to use these tools to know, okay these, are booked appointments. Cool. Awesome. And then these were other people that just entered for a raffle and they're cold. Or maybe they're warm and you wanna retarget. So post event recap, right? Maybe you're saying We met 150 plus amazing families this weekend.If we missed you, our event special is still Available. Click below to book. You want to do that? Send it out to your actual cold leads and maybe even send it out to some of the patients you haven't seen in a while that you know, they're in their community because this will make them curious.See what it is, what are they doing? Oh man. What was the special that was happening at the event? Oh, cool. They're participating at the community. So now you're not just targeting, the people who were at the event. You're also targeting people who you haven't seen in a while. So definitely do that, and then you can use the same photos and text or emails so they recognize your team and so forth.Now, for hot leads, call within 48 to 72 hours. I mean, As quick as possible. Offer a warm, friendly touchpoint and a clear call to book if they haven't booked yet. So that means if they signed up, they put their name, number, and you said, I will personally give you a call to get you on the schedule this week.now's the time to call them. Be warm, friendly, and then get to the point. Just give them options. Don't say when are you available? No. Give them options one to two that they can schedule. Now, step five. Here's the big major part you wanna measure and optimize. This is gonna to be everything for you.This is the difference between a random act of marketing and a repeatable system that builds wealth. Community events are only profitable if you can measure exactly what you gain from them. Identify what's working and scale it and eliminate what's not, and save time, energy, and money. track these metrics.Every time without exception, you need to quantify both the top of funnel, that means leads and engagement, and the bottom of funnel appointments and production. Here's what to track. Okay? Leads collected. So total number of new contacts. Who gave you permission to follow up? That means emails, phones, or booked Both Total and source. So if they were booked at the event, track it. If they were warm, they gave you the info, track it. If they were only raffles, track it. Like I said, you can use Cares Stack or Orx their forms that you can use directly on iPads or if you want, you can sync Google Forms to your CRM, right?But tag the event source. So these leads are trackable in future campaigns as well. So that's number one. Leads collected, track it, two appointments booked. Number of appointments scheduled on the day and within the following seven days. So breakdown by onsite bookings, maybe let's just say it was 20 post event bookings via email or text message.And then you wanna track the show rates. Why this matters. This is your true conversion rate. Don't just measure interest. Measure action. Like I tell you before, your practice management software, they may let you segment by source and measure, show rate versus no shows and then revenue generated.Now this is within 60 days total treatment, accepted and paid from patients who came from the event. You don't want to wait six months to evaluate ROI look at hygiene visits, emergency treatment, accepted whitening, or ortho starts, and follow up family bookings. Set up event lead as a referral source in your practice management software, and then run a report after 60 days with that filter.Right now, cost per lead, the formula is total event costs, plus number of quality leads. So example is, let's just say the booth fee was $400. Materials is $300, the total 700, but leads collected was 105. Cost per leads are $6 and 67 cents.Why this matters? It helps you compare this event's efficiency against others. Other things as marketing such as ads, mailers, et cetera. Sometimes you don't have to, majority of the time, I wanna say at least like 80 something percent, you don't have to pay for a boothymaterials, you're gonna get them anyways to hygiene kit in the ground marketing course.I show you exactly how to do all of this just with hygiene kits. Your cost is super low. What I just said right now, the example the booth V $400 materials 300, that's a lot higher. That's a lot higher than I've, ever really done. But we're taking it there because I want you to see the potential.five is return on investment, right? So the formula for the ROI is revenue minus cost. Divided by cost. So the example is revenue generated is $4,000. The cost was $700, like the example we said. So 4,000 minus 700 divided by 700 equals 4.7. So 470% was the ROI. Now this matters because you'll know exactly which events to repeat, which to drop, and which to scale with confidence.Not every event is gonna be a banger. Some events are gonna be like, okay, you know what? We did get a good amount. It's good to, for us to continue that, you know, every quarter and some events are gonna say, oh my gosh, we have to do more. We have to invest more. And that, that we've gotten an incredible amount.Let's back them up. Let's see if we can create our own event with them. And then some events are absolutely fantastic, but they only host 'em once a year, right? Like employee benefits fairs or school events and things like that. But at least you know it's fantastic.The ROI is great and you're locked in for years and years to come. Tool options, right? You can collect these leads with an iPad, Google Forms or Cares Stack, right? Appointment tracking, like I said, you can use. Your practice management software, if you're looking for a new one, like I said, cares Stack and nor sponsors our podcast.So definitely check them out. You get an exclusive discount, and you can check 'em out for free too. Revenue by Source. You want to collect reports right on your practice management software, the metric ROI tracking. You wanna use custom Google Sheets or Airtable or just a way to collect the ROI and then dashboards.You wanna have insights so you can do that with. Your practice management software. I know if you have Cares Stack, I think it's smartview. And then orx is Orx Insights. But you can utilize whatever practice management software you want to utilize,something that will help fantastically with the leads collected appointments booked, the revenue generated.An easy way to track this you can use a software called CallRail. their new sponsor for the podcast. And they're fantastic at what they do. So for example, they have call tracking conversation intelligence. So they transcribe all your calls. And something I think is cool is they convert assist, so they convert leads with AI powered next steps.Coaching and follow up messages. So they'll literally highlight, okay, they were looking for this is a trend we see that all the leads want in the community. Or maybe my tone wasn't the best or what I said, I fumbled here a little bit too much. And that's what caused them to be disengaged in the conversation on the phone or whatever.Right? But primarily they track. lot of great things. So I would definitely use them when you can, not only to figure out how many leads are coming in, where they're coming in from, if they booked appointments, but at the same time see the conversation, see the trends and so forth. And then on top of that, you know, you can track everything else.So if you want, you can check them out for 14 days for free. So what I would do is on your next event that you have coming up, enroll for the 14 days for free. Then after that in your debriefing meeting, okay, let's look at the hot leads, look at all the data generated from Call rail and see where you guys are.if there's any cracks leaking, where you can glue them when it comes to answering the phones converting them, getting them in the practice and so forth. And how many leads came in. I mean, Call role makes it super easy. But definitely I'm gonna put a link in the show notes below if you wanna.Check them out. They help with everything like that, with ROI, tracking, appointment, tracking leads, collection, even improving your front office skills and phones, right? So, Yeah, I do that. Check out CallRail or if you want, you can use Google Sheets or whatever practice management software, system you have, and try to, you know, maneuver it that way.and the key is to debrief after every event. So within 24 to 48 hours of the event, gather your team for a 15 to 30 minute huddle.This is where all the magic happens. This locks in wins, identifies flops and builds your repeatable event engine. Ask these seven questions. What worked extremely well? Not what worked. What worked extremely well? Scripts, offers, games. What got the most attention? Did the magnet, the messenger, the connector shine?Who shined the most? what worked extremely well? Question number two is what flopped or fell flat? Was there a prize that wasn't exciting enough? Did anyone get confused about the offers? Three. Did people understand our messaging immediately or did we need to explain things over and over?Four? Was there any downtime? Track the busy times or slow times, right? For future booth placements, sometimes it's a popping event. Where you decided to set up is not popping. It's not that good. It's in a dead spot of the event. So that's something to keep in mind. Was there any downtime? Five. What questions came up repeatedly from attendees?This reveals content gaps you can fix with signage or handouts. Six. Did any tech or process slow us down? iPad glitches. QR codes didn't load. You know, you wanna fix that immediately. And then seven, how did each team member feel in their role? That's probably one of the most important because they're gonna be your main ones, right?For this whole thing to be successful. So they have to feel super comfortable. And then you wanna build a post event template and you can use a format. Now we do have this format in the ground marketing course. It's for all our members. So if you're remember and you're listening, definitely go check out that format.Download the post event template so you can use it, utilize it all the time. And go from there. If you're not part of the ground marketing course, definitely enroll. I'd love to see you in there. You can go in the show notes below. It's the first link in the show notes below, and you can check out everything that's inside of the course and we continue to add to it all the time.But you wanna continue to do this, track it. Do a post event huddle, repeatable growth engine. That's what this is gonna be. Once you do this three to four times, you'll have a playbook of top performing offers. You'll have a refined booth strategy and a trained team that knows how to execute without micromanagement, and most importantly, you'll have a predictable new patient system.Awesome. So if you have. Any questions or concerns, please feel free to reach out to me on this. But the best way to reach out to me, especially with ground marketing, is being a member of the Ground Marketing course. You can go in the show notes below, click on the first link in the show notes below to check out more, and roll into the course and see everything we have to offer you.And thank you so much for tuning in. I'm excited to see you in the course. And for the next episode. It's ground marketing at schools. What you need to know, we're gonna discuss how to approach schools and offer value to teachers and parents. Alright, thank you so much for tuning in.We'll talk to you in the next episode.

    Verdict with Ted Cruz
    Radical Judiciary Undermining Trump, Fencing Fairness & Mexico's Water Theft Week In Review

    Verdict with Ted Cruz

    Play Episode Listen Later Apr 12, 2025 31:57 Transcription Available


    Judicial Activism and Nationwide Injunctions: An unprecedented number of nationwide injunctions issued against President Trump within the first two months of his administration, comparing it to the total number issued during the administrations of George W. Bush, Barack Obama, and Joe Biden. It discusses the implications of these injunctions, describing them as an abuse of power and a deliberate attempt to undermine Trump's agenda. We include statements from various officials, including Attorney General Pam Bondi, emphasizing the constitutional crisis posed by these injunctions. Legislative and Judicial Responses: Efforts to address the issue, including a bill co-sponsored by Chuck Grassley and the possibility of impeaching judges who are seen as defying their oath of office. It also discusses the role of the appellate process and the Supreme Court in addressing these nationwide injunctions. USA Fencing and Transathlete Policy: An investigation into USA Fencing's policy on transgender athletes, initiated by the Senate Committee on Commerce, Science, and Transportation. It details the case of Stephanie Turner, a female fencer who refused to compete against a transgender opponent and was subsequently disqualified from the tournament. The investigation aims to gather information on the policy, the number of transgender athletes competing, and any injuries resulting from these competitions. Mexico's Water Treaty Violation: Mexico's violation of the 1944 Water Treaty, which obligates Mexico to provide water to South Texas. It highlights the impact of this violation on Texas farmers, who are facing severe drought and economic hardship due to the lack of water. We mention efforts by Senator Ted Cruz and President Trump to address the issue and ensure Mexico complies with the treaty. Please Hit Subscribe to this podcast Right Now. Also Please Subscribe to the 47 Morning Update with Ben Ferguson and the Ben Ferguson Show Podcast Wherever You get You're Podcasts. Thanks for Listening #seanhannity #hannity #marklevin #levin #charliekirk #megynkelly #tucker #tuckercarlson #glennbeck #benshapiro #shapiro #trump #sexton #bucksexton#rushlimbaugh #limbaugh #whitehouse #senate #congress #thehouse #democrats#republicans #conservative #senator #congressman #congressmen #congresswoman #capitol #president #vicepresident #POTUS #presidentoftheunitedstatesofamerica#SCOTUS #Supremecourt #DonaldTrump #PresidentDonaldTrump #DT #TedCruz #Benferguson #Verdict #justicecorrupted #UnwokeHowtoDefeatCulturalMarxisminAmericaYouTube: https://www.youtube.com/@VerdictwithTedCruzSee omnystudio.com/listener for privacy information.