Explained in 3 minutes

Explained in 3 minutes

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ESSEC Knowledge et ESSEC TV ont le plaisir de vous présenter une nouvelle série de vidéos bimensuelle - "Explained in 3 Minutes" Cette série offre une analyse des idées et des concepts les plus abordés dans le monde du business – ainsi qu’une vue d’ensemble sur la recherche de pointe produite par l…

ESSEC Business School


    • Apr 7, 2015 LATEST EPISODE
    • infrequent NEW EPISODES
    • 3m AVG DURATION
    • 5 EPISODES


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    Latest episodes from Explained in 3 minutes

    La négociation face au terrorisme. Aurelien Colson

    Play Episode Listen Later Apr 7, 2015 4:18


    terrorisme aurelien
    How to Manage a Virtual Team? - Anca Metiu

    Play Episode Listen Later Feb 23, 2015 4:44


    Can virtual teams be as productive as tradition ones? New research by Professor Anca Metiu show us that relationship quality between team members depends more on how close they feel, than how close they actually are.

    manage virtual teams anca
    “Subtle Signals” in the Luxury Industry - Sonja Prokopec

    Play Episode Listen Later Feb 23, 2015 3:57


    How are luxury brands are learning to speak with an increasingly savvy clientele? They're begining to move away from what we call "loud signals" like the Prada logo or the Louis Vuitton monogram to focus on more subtitle signals. Marketing Professor and Luxury Industry expert Sonja Prokopec Explains.

    luxury signals subtle prada louis vuitton marketing professor
    What makes or breaks a mobile payment platform? Apple Pay - Jan Ondrus

    Play Episode Listen Later Feb 23, 2015 3:03


    Why do so many mobile payment platforms stall at take-off – and will Apple Pay be different?

    breaks platform apple pay mobile payments
    Quelle est la valeur d'une marque ? Luc Paugam

    Play Episode Listen Later Feb 23, 2015 3:50


    Vous êtes vous, par exemple, déjà demandé comment la marque Google pouvait être évaluée à plus de 100 milliards de dollars ? Comment quelque chose d'aussi intangible qu’une marque peut avoir autant de valeur ? Dans ce premier épisode, la série Explained in 3 minutes aborde avec Luc Paugam, Professeur de Comptabilité, une question clé : Comment la valeur d’une marque est mesurée ?

    google dans dune quelle professeur marque la valeur

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