Podcasts about marketing professor

Cait Lamberton, Marketing Professor at the Wharton School, discusses the closure of Joann Stores and the broader challenges facing brick-and-mortar retailers. She examines the impact of bankruptcy, shifting consumer behaviors, and the rise of e-commerce, shedding light on why traditional retailers struggle to survive in today's market. Hosted on Acast. See acast.com/privacy for more information.

Tim Calkins, Clinical Professor of Marketing at the Kellogg School of Management at Northwestern, joins Lisa Dent to discuss which Super Bowl commercial had the most impact among watchers. Calkins shares some of the spots that a panel of over 70 MBA students decided were the most memorable and successful.

Send us a textWelcome to another episode of Marketing in the Madness! This time, Jennifer Shaw-Sweet from LinkedIn's B2B Institute joins the conversation to reveal B2B marketing insights businesses can't afford to ignore.Jennifer shares how LinkedIn's B2B Institute is pioneering research that redefines B2B marketing strategies. She demonstrates how humanising B2B, focusing on consistency, and conducting bold experiments can propel businesses to new heights. Whether you're a seasoned marketer or just diving into the B2B world, this episode offers the insights you need to transform your approach.

Being a marketer today is challenging enough, just imagine what it's like for the next generation of brand leaders coming in to study marketing. On this episode of Looking Outside we explore the mindset and skills that future brand leaders are considering, with Adjunct Professor at SMU Cox School of Business, Radhika Zaveri. With over 20 years experience leading billion dollar brands at some of the world's leading organizations, Radhika brings a wealth of wisdom to her marketing students. But some of the most critical lessons she is teaching them may be surprising. While Radhika says the foundations of marketing haven't changed, what is often overlooked is an ability to build relationships, tell your own story to corporate stakeholders and accept the responsibility of always serving the customer. Lessons aren't just for the classroom, says Radhika. It's when we become life-long learners that we serendipitously create new pathways to success, well and truly after school is out.----------More:Looking Outside podcast www.looking-outside.comFollow Jonathon on X & ForbesWatch Jonathon's panel at the 2024 Dubai Future ForumExplore Jonathon's experiments: A Clock in the Forest, Centuries of the Bristlecone, Millennium Camera, Tasting Tomorrow, Alaska River Time.Connect with host, Jo Lepore on LinkedIn & X----------⭐ Follow & rate the show - it makes a difference!----------Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and marketer, Jo Lepore. New episodes every 2 weeks. Never the same topic.All views are that of the host and guests and don't necessarily reflect those of their employers. Copyright 2025. Theme songs by Azteca X.

There are people who can only be envied for their jobs. Dr. Sven Tuzovic, marketing professor at QUT, is one of them. He taught on a cruise ship for 4 months. Around 450 students from all over the world spent a semester with him aboard a dream ship. 120 days on board, 10 countries. From Bremerhaven to Bangkok. Katharina Lösche met Professor Tuzovic in the studio for an interview. - Es gibt Menschen, die kann man um ihre Jobs nur beneiden. Dr. Sven Tuzovic, Marketing-Professor an der QUT, ist so einer. Er hat 4 Monate lang auf einem Kreuzfahrtschiff gelehrt. Rund 450 Stundeten aus aller Herren Länder haben mit ihm ein Auslandssemester an Board eines Traumschiffs verbracht. 120 Tage an Board, 10 Länder. Ab Bremerhaven bis Bangkok. Katharina Loesche hat sich mit Professor Tuzovic im Studio zum Gespräch getroffen.

4pm: GUEST - Hour 2: GUEST - Ben Bentzin - Marketing Professor at University of Texas Austin Mccombs School of Business on declining birth rates // The CEO shooter had strong thoughts about Tokyo's birth rate problems // Boeing whistleblower speaks out on 60 minutes // ‘Mortified’ mom sends family live Christmas photo while listening to erotic novel 

Not necessarily! Information and analysis from George John, Marketing Professor at the University of Minnesota. He joined Susie Jones on The WCCO Morning News

Not necessarily! Information and analysis from George John, Marketing Professor at the University of Minnesota. He joined Susie Jones on The WCCO Morning News

Kmart's New Zealand operation is approaching the $1 billion turnover mark, as it plans to open its largest store in the country yet. BusinessDesk reports annual earnings lodged with the Companies Office show Kmart NZ Holdings declared just shy of $1 billion total revenue in the year to June 30. Auckland University marketing professor says Kmart has managed to create quality products and boost its fashion output to avoid the stigma that comes with big-box retailers. "They've reduced the amount of stuff that they had and they're only focused on really good, quality products at that affordable price - so through doing that and getting their fashion and style up, they've managed to avoid the stigma." LISTEN ABOVESee omnystudio.com/listener for privacy information.

In Episode 11 of this season's Digital and Dirt podcast, Ian welcomes Giovanni Pupo, Host of the “A Glass of Marketing” podcast, Head of E-commerce Media Europe at Lipton, and Marketing Professor at POLIMI, Milan to share insights on retail media, discuss the power of influencers, and explains how his podcast blends curiosity with culture. 

What do these three things have in common: a grumpy baby, Harry Potter puppets singing, and a challenge where you pour a bucket of icy water over your head? The answer – they have all 'gone viral'. 这三件事有什么共同点：脾气暴躁的婴儿、哈利·波特木偶的歌声以及将一桶冰水倒在头上的挑战？答案是——它们都“病毒式传播”了。 The world is becoming more and more digital, and we can't stop it. While growing up, instead of wanting to be a doctor or a teacher, some now aspire to be an influencer or content creator, maybe in the hope of suddenly capturing widespread attention. It's generally agreed that if your content reaches over 1 million views in a week or less, you have 'gone viral'. So, how does virality happen? 世界变得越来越数字化，我们无法阻止。在成长过程中，有些人现在不再想成为一名医生或教师，而是渴望成为一名有影响力的人或内容创造者，也许是希望突然引起广泛的关注。人们普遍认为，如果您的内容在一周或更短的时间内浏览量超过 100 万次，那么您就已经“病毒式传播”。那么，病毒式传播是如何发生的呢？ The marketing tech company Unruly analysed over 400 billion videos and found that emotional connections, like humour and shock value, resonate the most strongly. These emotional elements drive us to share that content with others, and the more shares we have, the more seen that content will be. We should also think about why people want to share content in the first place. Dr Jonah Berger, a Marketing Professor at the Wharton School, says "Sharing allows us to feel connected to others. We share emotions, which allow us to deepen the bonds we have with our peers and with our friends". So, while we may be behind a screen, we're still online because we want to connect and communicate with others, and going viral is driven by organic sharing, just like word of mouth but in a digital sense. 营销科技公司 Unruly 分析了超过 4000 亿个视频，发现幽默和震撼价值等情感联系最能引起强烈共鸣。这些情感元素促使我们与他人分享该内容，我们分享的内容越多，该内容被看到的次数就越多。我们还应该首先考虑为什么人们想要分享内容。沃顿商学院营销学教授 Jonah Berger 博士表示：“分享让我们感受到与他人的联系。我们分享情感，这让我们加深与同事和朋友的联系。” 因此，虽然我们可能在屏幕后面，但我们仍然在线，因为我们想与他人联系和沟通，而病毒式传播是由有机共享驱动的，就像数字意义上的口碑传播一样。 Though there are other things to consider. Datadab, a marketing agency, says that our brains are wired to enjoy and recognise patterns, which they say is why internet memes often go viral. If we are already familiar with a theme, like a recognisable image on a meme, then it doesn't take long for us to understand the context of a new caption, which our brain enjoys and makes us more likely to share it. 尽管还有其他事情需要考虑。营销机构 Datadab 表示，我们的大脑天生喜欢享受和识别模式，他们说这就是互联网迷因经常流行的原因。如果我们已经熟悉一个主题，比如模因上的可识别图像，那么我们不需要很长时间就能理解新标题的上下文，我们的大脑喜欢它，并使我们更有可能分享它。 Timeliness and relevance are also crucial. Content that is relatable, or that aligns with current trends, captures more interest and encourages more sharing. So, combine all of these factors and you could have content that goes viral. 及时性和相关性也至关重要。相关的内容或符合当前趋势的内容会吸引更多兴趣并鼓励更多分享。因此，将所有这些因素结合起来，您就可以获得病毒式传播的内容。

Scott Galloway is a professor of marketing at the New York University Stern School of Business, entrepreneur, and author of best-selling books. In this episode of My Wildest Prediction, Galloway shares his thoughts on AI, youth, social media, and generational wealth. He argues that AI will create more jobs and boost the economy, but he also believes that the biggest threat to the US will be domestic terrorism from people in uniform weaponized by AI girlfriends.My Wildest Prediction is a podcast series from Euronews Business where we dare to imagine the future with business and tech visionaries. Hosted on Acast. See acast.com/privacy for more information.

This week, Mark speaks with Jonah Berger, a Marketing Professor at the University of Pennsylvania's Wharton School about ways to positively leverage influence within your organization.  Jonah is a world-renowned expert on change, word of mouth, influence, consumer behaviour, and how products, ideas and behaviours catch on. He's worked with big names like Apple, Google, and Nike, and written the bestsellers Contagious, Invisible Influence, The Catalyst, and Magic Words. He speaks with Mark about using the hidden strategies of influence to drive action and change minds.  Here are some of the topics Mark and Jonah discuss in this episode: Why we are so easily influenced Some subtle ways we are influenced every day How relying on our friends and peers helps us make better decisions Why being influenced is perceived negatively, but it often makes us better off How influence can be helpful in both mundane and important decisions  Overcoming our ingrained anti-persuasion radar Why the “Ask, Don't Tell” method is so successful The more we understand about human behaviour, the better off we'll be How hedges reduce persuasion Why you should consider being very certain about a smaller set of things Follow Mark:  LinkedIn: https://hi.switchy.io/markdrager Instagram:  https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe  

Model, Digital Marketer, Marketing Professor, Mental Health Advocate, and my friend Morgan Stewart joins me for part 2 of the fear trap conversation. Join us as we define and encourage you to go beyond your fear. --- Send in a voice message: https://podcasters.spotify.com/pod/show/kay-dean-hayden/message Support this podcast: https://podcasters.spotify.com/pod/show/kay-dean-hayden/support

The skincare landscape in India has been significantly reshaped since the pandemic. Terms like serums, active ingredients, double cleansing, guasha tools, glass skin, and the Korean clear skin regime have become household names among skincare enthusiasts. A new phenomenon, ‘Sephora Kids' is now making waves in the US, where preteens and early teens are increasingly using anti-aging products. This trend appears to be making its way to India, raising questions about its implications for the Indian skincare market and the young consumers embracing these practices. Host Shabori Das dives deep into this emerging trend with Denish Shah, Marketing Professor at Georgia State University, Atlanta, Dr. Chytra Anand, CEO of Kosmoderma, and Shankar Prasad, CEO and Founder of Plum Goodness. Tune in to this insightful episode of The Morning Brief for an in-depth analysis of the skincare revolution among Gen Alpha in India! Check out other interesting episodes like Quick Commerce vs E-Commerce - The Need for Speed in Retail, Decoding Doom Spending and Loud Budgeting, The Commerce of Concerts: All Play No Profits?, Rewriting India's Toy Story, The Karobar of a Bar and more! You can follow our host Shabori Das on his social media: Twitter & Linkedin Catch the latest episode of ‘The Morning Brief' on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn,  Amazon Music and Google Podcasts.See omnystudio.com/listener for privacy information.

Thousands of people have been caught up in Woolworths whoopsie. The supermarket wrote to winners of a promotion, awarding them 4000 reward points - which equals $30 worth of groceries. But it sent about 80,000 emails, instead of 1000. It's apologised and offered 500 points compensation to those wrongly emailed. Auckland University marketing professor Mike Lee says it's understandable if people are upset. "It sets up that expectation, and then to take it away... even if they were to offer something at half-price, people are going to be left with a bad taste in their month." LISTEN ABOVESee omnystudio.com/listener for privacy information.

Kiwi plant-based meat replacement company Sunfed is shutting down as inventory runs out and investors leave. The company made chicken, beef and bacon alternatives using yellow pea protein. Founder Shama Lee has announced its closure on social media, saying the plant-based bubble's burst. Marketing expert Bodo Lang says products like this fail after not making money, despite being full of promise. "We all have inflated expectations when it comes to these really exciting aspirational products. EVs, plant-based meat- these are exciting products that can help save the planet and people." LISTEN ABOVESee omnystudio.com/listener for privacy information.

In this episode of Looking Outside, we're exploring Culture and the role of brands leveraging or influencing it, with University of Michigan marketing professor and best selling author of For the Culture, Dr Marcus Collins.Marcus has one foot in Academia and the other in marketing practice, having led strategy Wieden+Kennedy New York, which allowed him to go deep on the theory and science of culture, while helping brands to understand those systems of cultural norms to activate their marketing strategies in a more relevant and impactful way. To be able to balance the theory and practice, Marcus studied the social sciences, making his knowledge of culture less shallow and deeply nuanced.On the show, Marcus explains how culture is shaped, defined and cultivated by people, to create uniformity and ‘normality'. Because culture is a curation process to find others like us and create synergy in commonalities, Marcus explains that the curation process evolves from the definitions of ‘how to behave' that you're born into (that are ascribed to you), through to the cultures to subscribe to once you're older. Jo and Marcus discuss the challenge for marketers to more deeply understanding human beings, their values and behaviors (which often do not match) in the effort to predict human responses and effectively persuade towards a favorite action for our brands. To achieve this, Marcus' advice is to follow the path of least resistance; to seek out the ‘collective of the willing' as he calls them, those people who are already leaning into the behaviors you're looking to amplify. It's a marketers job to spot those collectives and to reflect in their work things that make these people feel ‘seen'. This requires a certain level of intimacy with the customer that goes beyond easy segmentation by demographics or even psychographics.In a world where brands are more intertwined with popular, social and sometimes political issues, it's important to know what you stand for, your role to play and your right to play in responding to cultural movements (or not responding, purposefully). Marcus stresses that first and foremost brand owners must pay attention to changes in culture, because the mainstream, normal or ‘middle' customer base is not necessarily representative of your future customer. After all, everything that started in the fringes, that was once small or weird, later became popular. >>>To look outside, Marcus speaks to his nine year old daughter to get her transparent and unfiltered perspective. Her responses help Marcus poke a hole in the wall as she usually sees something that he does not see. >>>Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. He has spent his career translating culture for brands and translating brands for culture, becoming the architect of some of the best-known advertising campaigns of our time. Marcus has championed strategies for blue chip brands such as McDonald's, Apple, Google, State Farm, Target, Peloton, and Budweiser, and even ran digital strategy for Beyonce. His honors include being an AAF Advertising Hall of Achievement Inductee, 2022 Cannes Lions Jury Member, a member of the 2023 Thinkers50 Radar Class and one of the favorite professors of the University of Michigan MBA class of 2022. He is also the recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award.His much-anticipated book, “For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be”, examines the influence of culture on consumption and unpacks how everyone from marketers to activists...

There's growing concerns younger teens are being targeted by vape marketing. An Auckland University study shows people aged 14-to-17 are more likely to see vaping ads than 18-to-20-year olds. Half of the 3500 in the study had been exposed through social media. Marketing professor, Bodo Lang, says more needs to be done to control messaging around vape products. "It's really been shown to be a very powerful entry drug for young people, particularly non-smokers to get them into vaping- and then potentially get into something else." LISTEN ABOVE  See omnystudio.com/listener for privacy information.

Tightwads are more likely to hold onto their money even when there is more than enough to spend, whilst spendthrifts will drain their bank account of its very last cent. So, which one are you, and how does that impact your relationships? Joining us today is the remarkable Marketing Professor and Author, Scott Rick. Scott has just penned a new book, Tightwads and Spendthrifts: Navigating the Money Minefield in Real Relationships, which serves as a guide for finding happiness while steering through money and love. To kick-start our conversation, Scott summarizes the relationship that people generally have with money, followed by a deeper exploration of the terms “tightwad” and “spendthrift”. We break down the psychology of tightwad and spendthrift behaviours, how these two personality types interact with one another in relationships, the myths of financial infidelity and transparency, and how bank account structures (joint and individual accounts) dictate how money flows in a relationship. We also assess the roles of financial advisors and gift-giving within relationships before Scott shares his thoughts on marrying for money versus marrying for love, how to give your kids the best financial education, and what he hopes every reader will gain from the truly fascinating and informative, Tightwads and Spendthrifts!    Key Points From This Episode: (0:00:33) Introducing the incredible Marketing Professor and Author, Scott Rick.  (0:03:08) Scott's summation of the relationship that people have with money.  (0:04:47)Diving into his latest book: Tightwads and Spendthrifts, and exploring each term. (0:13:16) Assessing the psychology behind tightwad and spendthrift behaviours.  (0:18:58) The role of financial advisors.  (0:21:15) What spendthrifts and tightwads can do to balance their money scales.  (0:23:34) How tightwads and spendthrifts interact in romantic relationships.  (0:32:10) The way bank account structures affect how money flows in a relationship.  (0:35:39) Debunking financial infidelity and the downsides of total financial transparency.  (0:41:04) The ins and outs of joint bank accounts versus individual accounts in relationships.  (0:42:20) Gift-giving and relationships.  (0:47:08) How kids can learn about money from their parents.  (0:52:15) Scott shares his thoughts on marrying for love versus marrying for money.  (0:55:09) What he hopes people will learn from reading Tightwads and Spendthrifts.   Links From Today's Episode: Rational Reminder on iTunes — https://itunes.apple.com/ca/podcast/the-rational-reminder-podcast/id1426530582. Rational Reminder Website — https://rationalreminder.ca/  Rational Reminder on Instagram — https://www.instagram.com/rationalreminder/ Rational Reminder on X — https://twitter.com/RationalRemind Rational Reminder on YouTube — https://www.youtube.com/channel/ Rational Reminder Email — info@rationalreminder.ca Benjamin Felix — https://www.pwlcapital.com/author/benjamin-felix/  Benjamin on X — https://twitter.com/benjaminwfelix Benjamin on LinkedIn — https://www.linkedin.com/in/benjaminwfelix/ Cameron Passmore — https://www.pwlcapital.com/profile/cameron-passmore/ Cameron on X — https://twitter.com/CameronPassmore Cameron on LinkedIn — https://www.linkedin.com/in/cameronpassmore/ Scott Rick — https://scottrick.com/  Scott Rick on LinkedIn — https://www.linkedin.com/in/scottianrick/   Scott Rick on X — https://twitter.com/scottianrick  Michigan Ross — https://michiganross.umich.edu/   Hal Hershfield — https://www.halhershfield.com/   ‘Episode 282: Dr. Jim Grubman: The Psychology of Wealth' — https://rationalreminder.ca/podcast/282   Books From Today's Episode: Tightwads and Spendthrifts — https://www.amazon.com/Tightwads-Spendthrifts-Navigating-Minefield-Relationships/dp/1250280079  Retail Therapy Blog — https://www.psychologytoday.com/intl/blog/retail-therapy   Damon Young — https://www.nytimes.com/column/damon-young   The Great Gatsby — https://www.amazon.com/Great-Gatsby-Original-Fitzgerald-Classic/dp/B0BF3P5XZS  ‘The 36 Questions That lead To Love' — https://www.nytimes.com/2015/01/09/style/no-37-big-wedding-or-small.html 

Wharton's Barbara Kahn and Dr. Americus Reed speak with Dave Reibstein, Wharton Marketing Professor about Jason Kelce's personal brand, and Nike's breakup with Tiger Woods. Hosted on Acast. See acast.com/privacy for more information.

Did you know being “Hispanic” is not a thing in Europe? Just ask Claudia Romo Edelman. While living in many countries -- as a Head of Public Relations for the World Economic Forum, to a Marketing Professor in Geneva -- she was simply Mexican, no different from how her friends from Venezuela or Guatemala were identified by their own nationalities. Then, Edelman moved to the U.S. and got a new label – "Hispanic" or "Latina." She's embraced the description with the same spirit she welcomes any respectful nod to her heritage. For her, it's all about just making sure she and the LatinX community are part of a broader, more inclusive narrative. In fact, all humans should be respected equally – in society and in marketing. So, she founded “We Are All Human” to advocate for diversity and inclusion. In an incredibly insightful conversation Edelman, we discussed her remarkable journey – from growing up with a professional basketball player-turned economist-turned actor mom (talk about a role model!) to her own impressive path from Special Advisor at the UN to “Founder/Factivist”.... An Empowering Hispanic Star Edelman's experience gives her a unique perspective on brand purpose, which she eloquently shared during our discussion. One of many fascinating parts of our conversation was about her involvement insuch influential pro-social campaigns such as Product Red and the Sustainable Development Goals (SDGs). She described the significance of these initiatives then what sparked her commitment to elevating the perception of the Hispanic community by founding  "We Are All Human" – and supporting the "Hispanic Star" initiative -- which aims to unify and empower the Hispanic community. Edelman addressing the Hispanic Marketing Summit held at the UN 12/23 "Purpose-led branding is not just a trend; it's a necessity for survival in today's market." "Understanding the Hispanic community goes beyond language; it's about respecting and investing in their culture and values." You'll learn about the importance of addressing systemic barriers such as education, health, and job opportunities. Her insights into the challenges and opportunities within the Hispanic community were eye-opening but should be of particular interest for brands. Especially given some of the stats she shared about the power of the Hispanic US population as a “factivist!” (Per her book, "Hispanic Stars Rising", "We are the engine of the U.S. economy. Responsible for 2.6 trillion dollars of GDP, which puts us among the top ten GDPs in the world. Our purchasing power is $1.9 trillion. We are entrepreneurial — 86% of all new businesses launched in the past 10 years were started by Hispanics.") Authentic Engagement with the Hispanic Community: Edelman emphasized the importance of understanding and respecting cultural nuances. A significant part of our dialogue centered around how brands can authentically engage with the Hispanic population. A genuine investment in community initiatives, rather than superficial marketing tactics, is key to connecting with this demographic. Listen for more of these insights along with some of her personal stories that added an intimate touch to our discussion. Memorable Moments: [00:03:00] Meet Claudia Romo Edelman... where she lived around the world and why she now lives in a gymnasium! [00:04:11] Background on Claudia's role in global campaigns – from Project Red to UN Sustainable Development Goals [00:07:33] Discussion on and definition of brand purpose [00:11:52] The mission and vision behind the creation of non-profit foundation, "We Are All Human" [00:16:43] The significance and development of the Hispanic S tar initiative and its symbolism [00:20:48] Claudia's motivation – past, present and future [00:25:54] Comparing podcast plans and the thru line of Hispanic executive women featured on the podcast "A La Latina" [00:33:00] Using 'factivism' in targeting Latino communities

A marketing professor thinks New World's latest pots and pans promo let customers down. Customers have been collecting stickers to claim MasterChef branded cookware. A Wellington customer claims some pans have run out across the city. Auckland University Marketing Professor Mike Lee says you would think the supermarket would have enough stock. "The customers thought they were going to get something, and that's why they spent that money at New World rather than any other retailer." LISTEN ABOVESee omnystudio.com/listener for privacy information.

In this week's Good Marketing Brief, Nhu and Noah discuss ... Why should nonprofits focus on brand experience during EOY?How does media play a role in branding, and how can nonprofits combat the rising costs of media?What's the attention economy, and what useful info can be found in the recent study with Jonah Berger, Marketing Professor at Wharton, UPenn?Barbie, Netflix, and TikTok — what does any of this have to do with EOY fundraising?Read and subscribe to the Good Marketing Brief newsletter

She is one busy and motivated leader. Kim M. Clark received a big word from God years ago. At first, she was convinced this couldn't be leading of the Lord...but it was. Out with being a professor of Marketing, and in with leading a ministry called "Lift Your Gaze." Kim reaches out to women - and also to men - who are incarcerated in jails and prisons. She trains chaplains on how to use her materials with the prisoners, and she has also organized an upcoming benefit golf tournament.

In this moment, the advertising and marketing expert Rory Sutherland, discusses the number one curse of modern businesses. Rory believes that too many companies are following the false goal of finding the perfect measurement of spending to outcome. This can led to companies obsessing over what can be measured and underinvesting on the things that really matter but are hard to quantify, this can include fundamental targets such as customer loyalty and repeat purchasing. A further flaw in this way of thinking is that all data that leads these decisions comes from the past, which means there is a limit on what big data can tell you about future spending. Listen to the full episode here - https://g2ul0.app.link/DRKcci1xICb Watch the Episodes On YouTube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos Rory: https://twitter.com/rorysutherland?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Culture. A topic marketers are always discussing. Strategists are asked for cultural insights, creatives are asked to disrupt cultures with mind blowing activations, but it can often be forgotten by the time a campaign makes its way into the world. Marcus Collins and Cooper Colvig break down culture, its vitality to successful work, and his new book For The Culture, where he goes into far greater depth. It's an incredible read that brings immediate value to any marketing or advertising work you are up to and serves as a lifeline back to the piece that matters most. People.  If there is one thing you can never forget as a marketer or advertiser, it's that it's always about the people and the cultures they create. 

Culture influences more than we may realize. From what we wear, who we marry, and what we support, culture is one of the most influential forces on human behavior. Yet for as often as the word is used, it's seldom fully understood. In this episode of Brand Story, we unpack what culture is with Dr. Marcus Collins, Marketing Professor at the University of Michigan and Best-Selling Author of the book, For the Culture, and explore the relationship it has with human behavior.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-impact-of-culture/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction - Marcus Collins(01:02) Marcus's Journey - Engineering graduate to Music Industry to Advertising(04:46) Disruption in the Music Industry - Working for iTunes & Beyonce(07:46) Transitioning to the Advertising world - Finding Innovation in Digital & Social Media(11:54) Discovering an Actionable Definition of Culture(16:07) Marcus's Book - How to Define Culture(22:02) Marketers Need Endless Curiosity(25:59) Finding the Familiar in the Strange - Lessons learned from an Islamic Boy-Band(29:55) Marketers Need Elasticity(32:41) Start With Soul, End With Sell - Emotional Decision-making(37:19) Writing A Book - Merging Theory and Practice(42:30) Favorite Advice(42:47) Chapter of Life - Marcus's Phil Jackson Years(43:36) It Takes Courage To Be You, So Be Brave

New research shows consumers are gravitating towards home brand products due to the rising cost of living. EY data indicates that 65 percent of people believe these home brand products satisfy their needs as much as branded products. The data also shows Gen Z are less willing to buy private label products than Baby Boomers, Gen Xers and Millennials. Massey University marketing professor Bodo Lang says the cost of living is definitely a factor- but notes that retailer marketing has gotten more sophisticated. "They're segmenting the market, they're targeting different groups of consumers. They've learned a lot of tricks from the established brands." LISTEN ABOVE    See omnystudio.com/listener for privacy information.

On the surface, Barbie and Oppenheimer may seem like opposites, but they're bringing in the crowds together. Both movies opened in theatres on the same day and filmgoers have felt inspired to purchase tickets for a 'Barbenheimer' double bill. Auckland University marketing professor Mike Lee says the 'Barbenheimer' experience has brought two different audiences together and increased the market share of both products. "When people go out now, they want to make a bigger deal out of things. And so this is a perfect opportunity to both wallow in our misery and be distracted by something light and fluffy." LISTEN ABOVE  See omnystudio.com/listener for privacy information.

Vanessa Patrick, award-winning Marketing Professor and researcher at the Bauer School of Business at the University of Houston, joins Marketing Matters to discuss her new book "The Power of Saying No". ​ Hosted on Acast. See acast.com/privacy for more information.

We are delighted to welcome Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania, onto this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   The more you understand the words you use, the more you can increase the impact of your social content. But how can you change up your language choices to resonate better with your audience?  Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania and repeat Social Pros guest, joins the show to share his thoughts.  He reveals the story behind his latest book, ‘Magic Words', how words can build trust, community and influence and why anybody can become a better writer.  Plus, he tells us the hidden benefits of asking questions and why it's essential to understand audience behaviors.   In This Episode:  0:00 – Introduction  5:25 – Jonah describes his new book  7:11 – Why did he write this book?  9:56 – Understanding the impact of magic words  13:00 – What language does  15:03 – Identity and agency  20:58 – Defining ‘magic words'  23:49 – Jonah's favorite category in his framework  30:21 – Asking the right questions  34:08 – Using magic words to approach challenging topics  37:36 – Jonah's final two  39:56 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit Jonah's website  Connect with Jonah on LinkedIn  Follow Jonah on Twitter  Buy Jonah's book, ‘Magic Words' on Amazon  Register for Jonah's SPEACC framework  Previous episodes featuring Jonah Berger  Contagion, Social Media, and Why Things Catch On (2013)  How Influence Can Make or Break Your Brand (2016)  Psychology Shows Why Social Media Often Fails (2020)    Visit SocialPros.com for more insights from your favorite social media marketers. 

Sandy Jap holds the Sarah Beth Brown Endowed Professorship of Marketing Chair. She joined the faculty in 2001 and prior to that was on the faculty at the Sloan School at MIT and the Wharton School at the University of Pennsylvania. She has published widely on the development of strategic partnering and organizational relationships, go-to-market strategies, and e-procurement. She is the author of Partnering with the Frenemy, a book on the dark side of business relationships and A Field Guide to Channel Strategy, a how-to book on going to market strategy. Support the show: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Dr. Stefanie Boyer is a published author, TedX speaker, and Marketing Professor at Bryant University where she teaches selling and sales management at the undergraduate and graduate levels. She's also the Co-Founder of RNMKRS, a virtual platform for training and assessing sales talent, through which she hosts a virtual sales competition with student competitors from around the world. Dr. Boyer was the recipient of the prestigious American Marketing Association Sales Educator of the Year award. In addition to teaching and training students, she works with organizations by providing sales training and tools to improve performance for salespeople and sales managers. For the complete show notes and access to all episodes, visit ChangingLivesPodcast.com

What is it with companies becoming more political in their marketing? Bud Light got dragged through the mud not too long ago for featuring a transgender personality, now Miller Lite has seen calls for boycott over their ‘woke' advert with comedian Ilana Glazer. Is this companies keeping up with current events? What are the risks for doing so? Guest: Nooshin Warren, a marketing professor at the University of Arizona Eller College of Management, who specializes in the use of political messaging. Learn more about your ad choices. Visit megaphone.fm/adchoices

Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/ Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire

Marketing Professor, Dr. Aaron Ahuvia and host, Jeffrey Besecker discussed the psychology of love and how it applies to why people love 'things', with Aaron being the first to publish empirical work on the topic.    They discussed how pleasure and identity are two factors that guide people to the things they love, and how love is connected to bonding in other mammals.  Aaron Ahuvia suggests that loving something is finding it to be so excellent that you want to make it part of who you are.  He explains that when people have a strong, positive attachment to their parents, they build a model in their head that the world is a safe place and it is easier to form relationships. He also talks about how people who have difficulty in their relationships with people may substitute pets for people.  Jeffrey Besecker and Aaron Ahuvia discussed how people's attachment to objects often connects them to people, and how people with a lack of social relationships may substitute objects for people.  When it comes to our stuff - Is It Really Love? They also discussed how people's brains sort people and objects differently, and how hoarding can be caused by a malfunction in the brain's sorting mechanism.  Aaron Ahuvia discussed how people's brains process objects and people differently, and how companies use anthropomorphism, connections to people, and identity to create emotional connections with their products.   Aaron Ahuvia and Jeffrey Besecker discussed how people form relationships with objects and how those objects can be used to build stronger communities and relationships with people.  He also discussed how in-group and out-group biases can influence people's opinions of products and how certain colors can evoke negative associations. We explore how materialism can be used to compete for status with other people, which can drive a wedge between people.  Discussing how to step back and form more openness, vulnerability, and conscientiousness in our connections with the world. Key Topics: Exploring the relationship between love, objects, and people Unconscious brain processing of People vs. Objects What we learn about trust from our insurance companies How The Marketing Motto of ‘Know, Like, Trust' Often Falls Short Key Questions: What Factors Guide Us Toward the Things We Love?14:04 What is the simplified definition of love?27:11 How does the brain decide if something is a person or an object?49:52 How do we psychologically ‘other' people and slide them into one category or the next, turning them into that stuff or sometimes even turning them into that old shoe that we discard and pitch?54:51 What distinguishes between what we like and what we don't like?1:11:10 ————— JOIN US ON INSTAGRAM: @thelightinsidepodcast SUBSCRIBE: pod.link/thelightinside   Featured Guests: Aaron Ahuvia Credits:  Music Score by Epidemic Sound Executive Producer: Jeffrey Besecker Mixing, Engineering, Production, and Mastering: Aloft Media Studio Senior Program Director: Anna Getz Resources: The Things We Love – How Our Passions Connect Us and Make Us Who We Are Possessions and identity: reflections on the work of Russell Belk Anthropomorphism and the things we love The things we love and identity conflicts --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelightinside/message Support this podcast: https://podcasters.spotify.com/pod/show/thelightinside/support

Pak'nSave Porirua is being criticised for a Mother's Day giveaway of laundry liquid. Its' social media post advertising a giveaway with laundry liquid, laundry scent booster, air fresheners and chocolate is being labelled as misogynistic. Cory Ross, the Pak'nSave employee who wrote the post, told the Herald claims of the giveaway being misogynistic is 'ridiculous'. Massey University Marketing Professor Bodo Lang believes the intention was good. "They were just a little bit naïve, and not quite reading the room and being aware of what people read into this." LISTEN ABOVE  See omnystudio.com/listener for privacy information.

Unless you're famous - or want to be - you might not think of yourself as a brand. But whether you're in a meeting or on social media, interviewing for a job or asking for a promotion, the way you carry yourself conveys a certain image to the people around you. Jill Avery studies marketing and is a senior lecturer at Harvard Business School, and Rachel Greenwald is a professional matchmaker and dating coach. Together, they explain why a strong personal brand is important for professional success. They walk us through how to think about reputation, identify core values, and project our authentic selves. Avery and Greenwald wrote the HBR article “A New Approach to Building Your Personal Brand.”

Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/ Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/

IN EPISODE 126: We spend most of our day communicating, but spend far less time thinking about the significance of our words. In Episode 126, Jonah Berger returns to the show to share the power of "magic words" - how small shifts in everyday language can help us get the outcomes we want, from boosting voter turnout to increased helpfulness and around the house and stronger customer service. By appreciating how language works and how we can use it, and understanding the power of magic words, we can increase our impact in every aspect of our lives. ABOUT JONAH BERGER: Jonah Berger is a Marketing Professor at Wharton, an internationally bestselling author, and a world‐renowned expert on change, word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. Jonah's work has appeared in The New York Times, Wall Street Journal, and Harvard Business Review and he's consulted for  organizations like Apple, Google, Nike, Amazon, GE, 3M, and The Gates Foundation. Jonah's most recent book is Magic Words: What to Say to Get Your Way. LINKS: Book: Magic Words Book: The Catalyst: How to Change Anyone'sMind LinkedIn: JonahBerger Twitter: @j1berger Website: JonahBerger.com

Visit our guest directly on: www.titaniceffect.com The late Zig Ziglar said "You don't drown if you fall into water, you only drown if you stay there." Are you an entrepreneur, educator, and/or expert in your field who feels stuck on how to convert the nuances of your journey into content for your first published book? You don't have to stay there. Invest 30 minutes of time that is most convenient for you to do a free "excavation" call. Learn: * How to get clear about your niche and what to do, to overcome feeling unqualified. * How to accelerate the writing process from years to months without the loss of quality in your content. * How to simplify your message and convert your passion into your specialty without gimmicks. You don't have to stay stuck any longer book your 30 minute call today! Visit https://calendly.com/dreamoctane/baftacall Your Dream Is Worth It!!! "If innovative change is an engine, your unique dream and ability could be its fuel." --Clifton C. Manning, Host of the Niche Finder Podcast and Author of Dream Octane: Seven Steps To Discover, Develop And Deliver Your Niche.

Marketing Professor Bryan Lilly shares with us his inspirations and thoughts on leadership, life and the future. We had the pleasure of sitting down and chatting with Bryan Lilly, a marketing professor at the University of Oshkosh. He has this really interesting way of looking at being a leader, which we never hear about - and it just so happens to be something We feel quite passionate about. It was great to see his take on leadership, because he brings up some stuff that I've certainly never considered before such as: Let the students learn from each other - 4:19 Leading in industry and academia - 6:48 How marketing and sales generates revenue - 24:53 The difference between marketing and sales - 45:52 How challenges help us to become stronger - 48:38 How to treat people as people and not a number - 54:23   For more information, visit the following links: MBA Program UWO on Instagram 4 Imprint The Venture Project

Program Notes Being a woman of European decent, I always look forward to and value the opportunity to speak with women who are leaders in DE&I for the chance to discover more of my own unconscious bias that was trained from birth. The privilege of having Dr. Sacha Joseph-Mathews as a guest was a powerful experience in this direction. Her wisdom about how common it is to overlook the oppressions of those around us served to heighted my own awareness of oppressive nuances I might have previously overlooked. Combining this with her clear reminder to be mindful of the oppressions that are not external, but rather radiate from within is a call to each of us to listen internally with as much attention as we pay to the outer environment. I am still contemplating her invitation to learn what being our authentic self is, and to notice how some relationships are not healthy for maintaining authenticity. I invite you to tune in to discover how the powerful illuminations of this powerful and generous woman can enhance your own life and perceptions.   BIO: Dr. Sacha Joseph-Mathews is the Assistant Dean for Diversity, Equity and Inclusion and a Marketing Professor in the Eberhardt School of Business at the University of the Pacific. She holds a Bachelor of Arts in Mass Communications from the University of the West Indies, Mona campus, a Masters of Science degree in Tourism and Hospitality Management, and a PhD in Business Administration with a specialization in marketing. She obtained both her Masters and PhD degrees from Florida State University. Professor Joseph-Mathews has been working and teaching in undergraduate, graduate and executive education for over 10 years. Dr. Joseph-Mathews has taught classes in the United States, the Caribbean Asia and Africa in international marketing, international business, marketing management, services marketing, advertising and promotions, hospitality and services management, entrepreneurial marketing, customer service, diversity management and event planning. She has presented and published articles in tourism, marketing, advertising, ethical consumption, diversity and inclusion, green consumerism, supply chain management and international trade. As a professor Dr. Mathews has been actively involved in community outreach which has led her to work with social entrepreneurs across the world teaching them marketing fundamentals. She is particularly passionate about working with female social entrepreneurs. In addition to being an academic, Professor Joseph-Mathews has worked as a researcher and DEI consultant for many non-profit and for-profit organizations, across the globe. These organizations including the State of Florida, Ashoka Arab World, FLIP Uganda, Unreasonable Institute, The Lodi Police Department, San Joaquin Sheriffs, Unreasonable East Africa, Bay Area Rapid Transit, Metro LA, Access Transit, Lodi Unified School District, Arthur Lok Jack School of Graduate Studies, the University of the West Indies and the Florida Chamber of Commerce. Her work as a DEI consultant has led her to do DEI strategic planning with boards, train senior managers and C suite executives and facilitate listening tours and unconscious bias workshops with large and small organizations alike. Prof. Mathews is an avid traveller and has visited almost 50 countries. She and her husband Noren live in Elk Grove with their two girls; Naeomi and Lailoni.     Links Website: https://business.pacific.edu/campus-directory/sacha-joseph-mathews Preferred contact information: sjoseph@pacific.edu LinkedIn: https://www.linkedin.com/in/sacha-joseph-mathews-phd-b6b420b/  

Michael Solomon is a Marketing Professor at Saint Joseph's University, has written over 30 books, and teaches the Engage marketing course on Teachable. He is also a fellow writer with me at Forbes Magazine. Today Michael is going to share some valuable knowledge for inventors, startups, and small manufacturers on what the AIDA marketing method is, how to understand each step of the marketing funnel, and how to best ensure you convert potential customers into product sales. Today you will hear us talk about: AIDA Model 4 Stages of Attention, Interest, Desire, and Action It doesn't happen overnight Marketing is a funnel Selling attributes where customers are buying benefits Focus on the problem to identify the solution Simple is better, both in product design but also in new product marketing Attention is arguably the most critical part of marketing Attention requires both Novelty and Relevance Make your hardware message clear There is a sensory overload for information, so you need to stand out with your initial messaging Having an interested physical product consumer is the holy grail, put a lot of value onto the fact that you have a person interested in your product. Consumers are always looking for ways to minimize risk in the purchase Unique Selling Proposition. What is the one thing that sets you apart from the competition? Again USP is based more on Benefits than Features. The Interest phase is primarily cognitive, Desire is the emotional phase. To create desire, show people what will happen in their lives if they use your product. Think of your ad as a makeover to that person's life The overlooked importance of early adopter customers The 80/20 rule of revenue The call to action may be a feedback loop The number of touchpoints to make a sale Invest in the relationship to sell long term Think of the value of the customer beyond the first sale It is 7 times more expensive to attract a new customer than to re-sell to a prior customer EPISODE LINKS: Michael Solomon Links: Course | LinkedIn | Past Episode The Product Startup Podcast Links: https://www.ProductStartup.com/ Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube Mako Design Links: https://www.makodesign.com/ YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter Kevin Mako Links: Instagram | LinkedIn | Quora | Facebook | Twitter About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent! Learn more about your ad choices. Visit megaphone.fm/adchoices

Professor Alexander Chernev, Professor of Marketing at Northwestern University, joins Lisa Dent on Chicago’s Afternoon News to talk about the return of pumpkin spice Oreos. The professor and Lisa talk about the marketing madness surrounding food products with a variety of strange flavors. Has there been a dramatic change in the way companies are marketing […]

Dr. Gad Saad has been on many podcasts lately, including the Joe Rogan Podcast and has made some eye opening comments on Universities and Business Schools in particular being a Marketing Professor at Concordia University. On today's show I will react to his comments plus we will do a Live Q&A on anything including the creator economy. Get ready for fireworks folks! You know how I feel about the University system, especially in North America, and this show promises to be a heated discussion. If you've had any questions about attending a University for a business degree you don't wanna miss this. I have over two decades of experience teaching at the University level and I have a lot to say. ▶FREE downloadable guide to all 30 profitable business ideas for 2022, RIGHT HERE Get the FREE Guide to the Best 23 Passive Income Ideas 2022, HERE ▶MY VIDEO, PODCASTING AND LIVESTREAMING GEAR & TOOLS I PERSONALLY USE: https://www.amazon.com/shop/professornez?listId=2DTAA4AZBBRBL&ref=idea_share_inf ▶The Livestream Software I Exclusively Use, get Your Free Trial of StreamYard here: https://streamyard.com?fpr=neznation ▶BECOME A NEZNATION INSIDER, RIGHT HERE: https://www.professornez.com/insider SHOP 100% GUARANTEED SATISFACTION #NEZNATION MERCH, Right HERE: https://www.professornez.com/merch GET YOUR QUESTION ANSWERED HERE: https://forms.gle/vmQV4s3PimzWj4iP7 My Personal Email Marketing Platform: https://convertkit.com/?lmref=SGWCPA FREE convenient scheduling tool I use for my business and podcast - super effective way to organize your calendar with your clients and guests: https://acuityscheduling.com/?kw=YToxNDY5MjExNg%3D%3D Client Testimonial: https://youtu.be/JamDz4bQZdY Enroll into the courses that will teach you how to become a full-time creator, grow your revenue streams, and quit your day job: https://beyondtheboxacademy.com/

Dr. Dawn Edmiston is the Clinical Professor of Marketing at the College of William & Mary and has a personal mantra to live with an open heart and an open mind. She has served as a Fulbright Scholar in Estonia and is the recipient of numerous teaching awards. Prior to joining academia, Dr. Edmiston held marketing management roles with Discovery Channel, PricewaterhouseCoopers, and IBM. She is co-author of "Marketing Management: A Strategic Framework and Tools for Success" (Cognella, 2022). You can connect with her on LinkedIn at: www.LinkedIn.com/in/dawnedmiston.***************************************************************************If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:https://www.terrybmcdougall.comhttps://www.linkedin.com/in/terrybmcdougallTerry@Terrybmcdougall.comHer book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon. 

In this episode of On Record PR, Sarah Larson goes on record with Efua Obeng, associate professor and department chair of marketing at Howard University. Learn More Efua Obeng recently spoke at HubSpot's annual conference Inbound 2021 discussing mentorship and advocacy in black business leadership and appeared on a podcast interview entitled Why Marketers Need to Listen to Black Voices. In addition to earning a bachelor's degree in business from UNC Chapel Hill and a master's degree from Duke University, Efua earned a PhD in business administration with a marketing concentration from the Katz Graduate School of Business at the University of Pittsburgh. Her experience at Katz helped sharpen her thought process, leadership, and research skills and highlighted the importance of making decisions based on data.

Kim Whitler is a Professor of Business Administration at the University of Virginia's Darden School of Business and the author of "Positioning for Advantage: Techniques and Strategies to Grow Brand Value". Kim spent nearly 20 years in the private industry in strategy and marketing roles at Procter & Gamble, as the general manager of the Breakfast Division for Aurora Foods, as the CMO of David's Bridal, the country's leading bridal apparel retailer, and as an officer of PetSmart. Kim has written over 350 articles as a Forbes senior contributor and has published in Harvard Business Review, The Washington Post, Ad Age, and many academic journals. She's been interviewed, cited, or quoted over 3,600 times in places like the Wall Street Journal, Bloomberg, New York Times, NBC, ABC, and The Associated Press. In this episode, Kim talks about how her first job pushed her to become a better writer, why she moved from private industry to academia, and how writing a book helped her academic career and goals to reach more people with her message. She also speaks about what surprised her in the publishing process (like having to wait two years for her book to be published, after she finished it), and Kim and Josh geek out a bit about the CMO role in the middle of the episode. If you're a marketer or need to know more about marketing, you'll enjoy this episode. Kim's Links: https://www.amazon.com/Positioning-Advantage-Techniques-Strategies-Brand/dp/0231189001 https://www.linkedin.com/in/kimwhitler/