Coordinating the efforts of people
Pranay Kamat (Prod Mgmt @datadoghq) talks about the challenges is protecting sensitive data, internal vs. external attacks, evolution of DLP, the role of Governance in DevSecOps. SHOW: 617CLOUD NEWS OF THE WEEK - http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST - "CLOUDCAST BASICS"SHOW SPONSORS:Revelo: Sidestep the competitive US talent market by hiring remote engineers in Latin America. Source, hire, and pay Latin American engineers in US time zones with one service. Revelo manages all the paperwork including benefits, payroll, and compliance. Hire a full-time engineer with a 14-day trial. Revelo.com/cloudcastMonitor CI Pipelines and Tests with Datadog CI VisibilityDatadog CI Visibility supports shift-left testing Identify and resolve front-end issues on your web applications before your customers notice. Start a free trial today.strongDM - Secure infrastructure access for the modern stack. Manage access to any server, database, or Kubernetes instance in minutes. Fully auditable, replayable, secure, and drag-and-drop easy. Try it free for 14 days - www.strongdm.com/signupSHOW GIVEAWAY CONTEST - "AWS Cookbook"AWS Cookbook: Recipes for Success on AWSGitHub Chapters (free)30 O'Reilly Free TrialSHOW NOTES:Datadog Sensitive Data ScannerBest practices for reducing sensitive data blindspots and riskBuilding a Modern Compliance Strategy [video]Topic 1 - Welcome to the show. Let's talk about your background and the areas where you focus at Datadog. Topic 2 - We continuing to see headlines about critical data being stolen, which is a trend that doesn't seem to be slowing down. Give us a picture of where we are with the problems that are still causing this, and what new things companies can do to prevent it.Topic 3 - Where are some of the differences between traditional Data Loss Prevent (DLP) strategies and strategies that proactively look at logs to identify data access and breaches? Topic 4 - We often think about attacks coming from the outside, but oftentimes attacks happen from inside the house (directly or indirectly). How important is it to be able to control access to logs and what is visible within logs to prevent internal attacks and vulnerabilities? Topic 5 - What are some of the more dynamic, modern ways to identify sensitive traffic and tag it properly so systems can act on it? Topic 6 - It's often said that security is everyone's issue. In modern teams (DevOps, DevSecOps, etc.), where are you seeing as the owner of this Governance and Sensitive data?
The approach to Women's Health continues to shift as medical experts research alternative methods. Many doctors are finding that the best way to prevent female-specific disease is by implementing healthy lifestyle changes. Joining us on this podcast is Dr. Nitu Bajekal. Dr. Bajekal is a Gynaecologist, Women's Health Specialist, and co-author of Living PCOS Free. With over 35 years of clinical experience in this field, Dr. Bajekal tackles a diverse range of female-associated problems – all coming from a perspective of lifestyle medicine. Listen now as Dr. Bajekal discusses: Her extensive background in Women's Health. The effects of insulin on the body. How she treats and manages chronic diseases using lifestyle medicine. The “six pillars” of lifestyle medicine. Offer: This episode is sponsored by Viome. Use the code GENIUS to get an extra $20 off on Health Intelligence Test. Check it out now: Viome Tune in now to learn about how listening to proven science can greatly improve female-based health! To learn more about Dr. Bajekal and her work, visit https://nitubajekal.com Episode also available on Apple Podcast: http://apple.co/30PvU9C This episode is sponsored by Viome Health and Wellness Products. To receive $20 off a Health Intelligence test from their website, make sure you use the code GENIUS at checkout!
Want to know how you can deploy a smart warehouse for your business? Today's guest is Dan Gilmore of Softeon, a company that provides a full suite of flexible and robust end-to-end supply chain software solutions to deliver success. He joins Joe Lynch to talk about the idea and technology behind their system. They discuss some of the big trends impacting warehouses, e-commerce, and retail. From labor shortages to automation, Dan enlightens on the benefits of WMS and WES for any business. Tune in to better understand the perks of this new smart technology for optimizing your business! The Smart Warehouse With Dan Gilmore Our topic is the smart warehouse with my friend Dan Gilmore. How's it going, Dan? It's great. I'm happy to be here. I'm glad I'm finally getting to interview you. Please introduce yourself, your company, and where you are calling from. I'm a Chief Marketing Officer of a supply chain software company called Softeon. Our company is headquartered in Reston, Virginia, outside of Dallas Airport. I happen to be in the Dayton/Cincinnati, Ohio area. What does Softeon do? It's a supply chain software company, primarily a supply chain execution. The company was founded in 1999. Our first customer all the way back then was the L'Oreal, and we proceeded to build out a suite of solutions that were brought in deep capability. That includes warehouse management systems, and all the stuff that goes around warehouse management systems including labor and resource management, slotting optimization, and yard management. A newer thing which we will get into because it's critical to what's happening in terms of the smart warehouse is something called warehouse execution systems, which have been around for a while but gained prominence in the last couple of years as a way to optimize and orchestrate order fulfillment level at a capability that's beyond even very good tier ones. This category of stuff is called distributed order management, which has to do with the optimal sourcing of products based on customer commitments as well as network capacities constraints in how do I get the lowest cost alternative that meets the customer needs? It's a very prominent in omnichannel commerce. It is almost essential in retail but we are having a lot of B2B type of successes in distributed order management as well. There are some other things that could give a flavor to what we do. You started well before eCommerce was a thing. Do you still support stores and that kind of warehousing? Traditional WMS type of capabilities for retailers, would largely be store replenishment. Now, we are moving into eCommerce fulfillment. Many retailers are also looking to have a lot of activity at the store level, whether that's buying online, pick up in-store, curbside pickup or store fulfillment. We've got some solutions there, both in terms of the distributed order management that I referenced. It is the tool going that says, “The best place to fulfill this order from based on the time commitments as well as inventory availability, labor availability, etc. is store 3, 4, 5, 6, 7,” and then have the ability to first identify where it's the right location. That could be obviously a DC, a third-party facility or something like that. The first word is the best place to source it from, and if it's a store, we have a store module that facilitates the inventory transactions, picking transactions, and shipping at a store level. That became a thing. Target is one of those companies that if you buy something online from them, they are more likely to ship from their stores these days. I have seen and the figure keeps rising. The whole market has changed. The more high-tech feel and touch, the less back-breaking work and less bending over and lifting heavy cases. It's like 80% or 90%. Let's say 90%. That's the number I had in my mind too. They are doing them from the store, which is incredible. Before we get into all that, tell us a little bit about you. Where did you grow up and go to school? Give us some career highlights and bullet points before you join Softeon. I'm an Ohio guy. My whole life, I grew up in Akron, Cleveland area, and then got a job with NCR after grad school. I got an MBA from the University of Akron. I got a job at NCR that was here in Dayton. I was a Product Manager in charge of barcode and data collection. The way serendipity works, I moved from barcode data collection systems to wireless systems and then got into WMS. I was into consulting for a while. I have done a lot of marketing in the space. I was also Chief Marketing Officer at the Red Prairie before it got acquired by JDA and became ultimately Blue Yonder. Earlier in my life, I spent a couple of years implementing WMS, a couple of major projects down here in the Cincinnati area that helped me learn a lot about how the technology works and what's good and less good. Notably, in 2003, I started a publication called Supply Chain Digest, which changed the face of online supply chain and logistics, news, and coverage. I still keep a light hand on it. I still write a column once a week still for Supply Chain Digest. I have read that. I wrote a lot of blog posts in the past. When you are a writer, I have joked that “My research is a little different than a professor's research, I Google.” You start to realize which publications have good content when you are a blogger. The bar is a little lower for a blogger than it is for somebody who is writing in a publication. I would say, “Supply Chain Digest always had good stuff.” When and why did you join Softeon? It has been a few years now. I had done a little bit of side consulting with Softeon before joining, and I was impressed with the breadth and depth of the software and the number of innovative capabilities, but as important as that is, lots of companies have good software. We think we've got leading-edge software but the approach to customers and success - I have never seen a company that consistently puts its own interests behind its customers on a regular basis. We are not going to let anything get in the way of a successful implementation. That's a direct record that's unequal in the marketplace. It's the care and concern for success at the customer level and not looking at everything through a lens of only professional services hours if I can sell or something like that. It was a different attitude. It intrigued me, and plus, the company needed some help in the marketing area to get that message out. The combination of those factors led me to join Softeon. Our topic is the smart warehouse. Obviously, things have changed quite a bit in this business. Talk about some of the big trends that are out there that are impacting warehousing, eCommerce, and retail. It impacts everybody. Most of the audience is going to say they are living this or these are big surprises but it's nice to still put it all in context, the growing distribution labor shortage and there's a shortage of manufacturing. It's very acute. Everywhere you go, that's what you hear about the turnover levels, retention, and even with the greatest rising substantially. That's everyone's concern. After about a decade of very flat wage growth in warehousing and distribution until a few years ago, now, all of a sudden, the costs are taken off. Amazon has over $20 an hour with attractive signing bonuses in many parts of the country. They now offer parental leave for twenty weeks. I saw it on TV. That would be a very attractive benefit. That's the advantage. Target announced that they were raising their wage in both stores and distribution centers, not all markets but in some markets, by $24 an hour. That's $48,000 a year, and assume there's probably some overtime in there, whatever husband and wife are making up, for example. They are working at a Target DC in those markets, you could be pulling in $100,000 a year for a family, which is not bad money. [caption id="attachment_7940" align="aligncenter" width="600"] The Smart Warehouse: With the e-commerce-driven cycle time pressure, it's unbelievable how fast you can get products these days.[/caption] This has come up on my show a few times. I'm getting too old for that kind of work, and I can't walk 10 miles a day but if I had a choice, we need to make that job easier. We are going to get to that because this is what technology does. It also makes the job more attractive when they can say, “I go to that job, and I'm learning all this cool technology.” If you can bring somebody in, there's a different feeling when I get to wear all that high-tech gear and use high-tech systems and say, “I'm part of the supply chain,” as opposed to, “I'm a strong back, walk 5 miles a day and nobody gives a crap about me.” There are no questions about that. It's going to be both in terms of the shortage of labor and, second, building to attract people into this career. Now the whole market has changed, that more high-tech feel and touch, less back-breaking work, less bending over and lifting heavy cases, and all the kinds of things to go on and work for a long time. You are spot-on on that dynamic. If we have a shortage, that means the people we do have to be more efficient. The way they can be more efficient is with tech. That's one big trend going on. What's another big trend? There's a bunch in there that interrelated as well. Obviously, the eCommerce-driven cycle time pressure. If you look ay Amazon over your tablet, it's unbelievable how fast you can get products these days, even somewhat obscure products not that long ago, I need a new power cord for my HP computer. Somehow Amazon was able to deliver that the next day. I'm like, “Probably, they have this cable in someplace that they can get it to me one day.” Think of all the thousands of cables that are out there, and they've got mine. The cycle time pressure in that both are in terms of getting the order process from when it drops into the DC and out the door. Obviously, companies are also moving distribution facilities closer to the customer, so the transportation part of the journey is cut down as well. They will remember the specific numbers. It's Home Depot that is building 170 or 180 different local fulfillment centers that are being the largely cross-dock type of facilities that bring bulky items in and get them right to the customer in addition to the big giant warehouses that they already have. It's a fact of life. Eventually, we will teleport or whatever the product from the warehouse because it seems like we are reaching the Laws of Physics there that it can't be here any faster but maybe we will find a way. I remember, many years ago, I was working on a digital marketing project. I was helping this distribution center, nice, concise in Chicago land Peoria. They said we are one-day shipping to 65% of the population of the US. That was always what Indiana, Illinois, and there are so many DCs down in Ohio can always make that claim, and that was good enough. If you said, “I have a DC in the Midwest that can get me to the Eastern Coast, and I have one out West, that was good enough.” We are not seeing that anymore. We are going to get increasingly where same-day delivery becomes a fact of life rather incredible. Amazon and others talk about getting it down to 2 hours or 30 minutes. That's what Target is doing, not with those DCs. We think we will get to Walmart doing some of the same. What's another trend? Obviously, because we are calling the session, we are going to talk about the smart and also the future but it's largely here nowadays. We've got smart everything. We've got smart houses, cars, refrigerators, and toothbrushes even. I saw that a couple of years ago. I'm not sure if it's exactly taken off the map but to monitor how often you brush your teeth. What does it mean? Primarily, it's talked about internet connectivity and some analytics around that. The least examples are John Deere, Caterpillar or companies of that kind, putting sensors and other IoT types of devices on their equipment out in the field so they can get a sense of how people are actually using it. They can do predictive maintenance on it. They could say, “Your guys aren't using the equipment as effectively as they could if they changed their techniques.” It's certainly timely. If we are going to almost start things where it's time for the smart warehouse too but we will get into for the rest of the broadcast era left different than more internet connectivity, sensors, and things like that. That can be part of it but it is a small part of it. The bottom line of it is we are entering a new era of where all soccer technologies that are, in fact, much smarter than we have ever had before. I have argued publicly for a couple of years now that we had about twenty years of relatively incremental progress in WMS technology. I used this in speeches before but a few years ago, I was cleaning up my office and running the holidays as I often do when I found an RFP from a major food company for a WMS circuit in 2003. I looked through that and I thought, “This doesn't look all that different than the RFPs we are seeing in 2019, 2020 or whatever year we are looking at that.” I looked at it and said, “The big difference is not in the functionality being asked for. It's that now, a lot of that functionality is, in fact, core product, configurable product than maybe a lot of it had to be achieved through customizations.” That's probably true. Same-day delivery has just become a fact of life. The fundamental way of where WMS operates didn't change all that much give or take from 2000 to 2020 or somewhere in that range. Now, with the smart technologies that we are talking about, they are brought by the world's execution systems in working with WMS, I talked about before. This is a new ball game, and it was going to be fun for the rest of the people here to talk about this. You throw in a new term there. You said warehouse execution system. Those have been around for a while but they are now becoming the norm. It's becoming very prominent, and then the value is starting to be recognized. What is it? A couple of three companies had the belief and correctly, for most of the WMS systems did not care enough about equipment throughput and utilization. We wound up with big peaks and valleys, and anybody have been in a district distribution center, even a busy one. You have seen it where there are all kinds of activity at the beginning and the middle of the wave, then as the wave starts to dissipate even on a big, expensive, huge sortation system, you've got a relatively small number of boxes moving around, waiting for that wave and everything to close out. You said wave. Does that mean the orders come in waves? Yeah. The work is released in what is called pick waves. That's based on any number of different attributes. It could be the carrier schedule, value-added processing that needs to be done or workload balancing across the different pick areas of the company. You organize the work against various attributes that constitute a block of work that's typically referred to as a wave. I know I've got all these trucks that are going to show up and they are taking different orders, so maybe I'm working to that order that's going to fill up that truck. The problem, to your point, is we've got already may be a shortage of headcount in there. Now when we have waves, I'm not being efficient because I've got too much work at one moment and then not enough at another. The whole goal of WMS of what we're talking about with the smart warehouse is overcoming, I mean, obviously, you've got to plan and execute based on the workforce that you have here, and we will talk about that. Having a warehouse management system that gives me stuff was great in the past but you are saying, “I will help you with a WES or Warehouse Execution System. I'm going to help you manage the flow.” Manage the flow work and the resource utilization, and then new ways. Part of that still ties into that interest in level loading or making the flow of goods across an automation system more smooth and consistent because if you can do that, there are a couple of things. First off, the total throughput of the system is likely to be better. Second, if it's a new facility, you could probably get by with a smaller sorter because you are going to be able to utilize it more consistently over a block of time, a shift or over what you want to look at it there. The other breakthrough that Softeon said is that the WES tends its roots and level loading of the automation and better utilization there. The WES works extremely well, even in non-automated facilities or lightly automated facilities. [caption id="attachment_7941" align="aligncenter" width="600"] The Smart Warehouse: The fundamental way a warehouse operates didn't change all that much from 2000 to 2020. But now, with smart technologies, this is a new ball game.[/caption] As a matter of fact, one of our leading customers did a press release a couple of years back that talked about 50% productivity gain from implementing WES or Warehouse Execution Systems on top of existing Softeon WMS, and doing that in a totally manual environment. Everything is part of a system. You can have a sortation system, goods to person system or put wall system or whatever. It's got a certain capacity, throughputs, inputs, and outputs. Twenty workers walked around on a three-level case pick module. There are systems too. They have inputs, outputs, throughput, and expectations. The one big difference is that with a more manual system, you can throw more bodies at it up to the point of diminishing returns and gain through the port from that area, whereas a heavily automated system is rate as its rating. You are not going to do a whole lot to affect that. Throughput is everything, whether you are a plant, a freight broker or a warehouse. The stuff that goes out the door and that we can charge for is what we want to do. Having a warehouse management system is great. I know there are certain warehouses. Probably the old ones still don't even have that. You are saying to be as efficient and effective as you need to be in the market, you need a warehouse execution system that gets me the flow and that throughput. It may not be for everybody, and there are certain things you can do. We could take your core WMS and add some select capabilities from a full-blown WES if a modest level of that kind of automation is necessary. It's not necessarily for one, and I don't want to position it that way but it's certainly something that you want to take a look at as you get to where you've got a significant number of workers. Even smaller operations, things like the automated release of work to the floor without the human being need needing to be involved, that's going to be attractive even for a mid-size operation. The first thing we need is we need to get into this. WMS is given. You said that there was an incremental improvement for many years. Now, you are starting to see big improvements that may be driven by the market that needed big improvements in recent years. Part of that is this WES. What else is there that's part of that smart warehouse? There's a whole bunch of stuff. First, as a reminder, the automation because automation is tied to the labor shortage. Even a couple of years ago, it was very common to talk to DC managers or logistics executives, and automation wasn't necessarily very high on the radar. Nowadays, almost close to 100% of the companies we talked to, even smaller companies, are looking at automation of some kind. That could be big automation where you've got traditional sortation systems but can be very large, goods to person systems, those kinds of things. There's also a lot of interest in lighter, more flexible, and less expensive technology things like what are called put walls. What's a put wall? In great simplicity, it is a technique or a structure, which is a module with a series of cubby holes or slots. In one of these modules, we have 1 customer that has 80 of these modules. What you do is you pick the orders, then when you come to the put wall, you distribute the order to the different orders that need that product. I batch pick the product. I bring it either mechanically or manually to the put wall. Typically, a series of lights says, “This company wall number 3 here and needs 1 of the skews. Put wall in. This one needs 2 that skew you put two in. This one needs 1 put 1 in.” That process repeats itself until all of the items for a given order are complete within that cubbyhole. That's called putting. That's why it's called a put wall because you are taking the order in back, and then you are putting it into the put wall. Around the backside, lights will turn on that indicate, “This cubbyhole is now complete.” The operator comes up and touches a button typically. That starts the printing of the label in any shipping documentation that's required in the orders packed, shipped, and off you go. It provides a tremendous amount of productivity. It's very flexible. You can start small. We had one customer that started with a 1-foot wall module, then added 8 or 9 more because they liked it, then they added 20 more because they really liked it, and did this all over a couple of three-year types of the period there. For any kind of piece picking, especially of soft goods but other types of products as well but often driven not only by eCommerce with any kind of heavy piece picking operation can be a great solution but you've got to have the right software to do it. You've got that big like almost a shelf you said like cubbies on that I'm putting a product through it. Maybe I walked over, and I got 10 different sweaters, 10 sweaters that are all the same, and this cubby gets one. As I do that, I'm scanning it or it recognizes that it's in there. It's informing the other side of the cubby when the order is complete. It needs two sweaters and a pair of shoes. That's just one more way. What do you call this? Technology is only part of it. The other piece of the cubby that walking up to that, I could be putting those in bins in the old days but this is putting that on steroids. The bottom line is we are entering a new era where all technologies are, in fact, much smarter than we've ever had before. It was just a new way of doing it. There are a lot of people who talk about this in terms of optimizing materials and handling systems because getting this right is not a trivial task. I don't want to steal all my thunder from later on but the ability to rapidly turn these put walls and cubbyholes are the whole key to the success. If it's taking you a long time to do that, you are not getting the throughput that you required and probably wasting your time and money but if you can rapidly turn those by making sure the inventory gets there on time and efficient execution on both sides of the wall, then you've got something that can drive a lot of productivity. I don't know what the number is. There are quite a few customers now that are using put walls. When we would go out to some new customers, we've got some videos to show them an operation, and they are interested in seeing how this works. It's the technology along with mobile robots that you are going to see, any eCommerce but any kind of piece picking as well, you are going to see a lot of adoption. I'm an automotive guy originally. When you used to go through a plant, you would see people doing lifting heavy things when I first started, crouching down and doing functions that were hard on the body. Maybe it's not hard on 1 day, 1 week or 1 month but over 1 year, you are going to have a bad back, shoulders or knees. The same thing happens in these DCS or the warehousing. This automation you are talking about is making it easier on the workers, which means, “Hopefully, I will be able to keep my workers healthy and make that job again more attractive.” One time, I talked to a VP of logistics at Sherwin-Williams, the paint company. He noted that on the manufacturing side of the operation, they were always having people retire, and during retirement, little parties were almost taken. He said, “There was no one that ever retired from the distribution side.” That's because the heavy worker is picking cases of paint as a young man's job. As people got older, they couldn't do that work anymore. People are obviously rethinking that for the aging factor, and then there's another factor, “How do I make the work easier so I can have somebody in their 50s and 60s continuing to do this at distribution center job?” If you gave me a choice to go work in an old school warehouse, go deliver food or deliver groceries, I'm going to do the grocery delivery. I can make decent money, sit in my car, and I don't have to hurt my back, or knees or walk 5 miles a day. We have to make these jobs more attractive or we are not going to be able to keep and get good people. This automation is of such interest to the jobs now that we become more technicians and less of an order pickers. Besides a put wall, what's some other automation you are seeing out there? The automated mobile robots, economists mobile robots or AMRs. There's a huge interest in that. One of the interesting things is that in both put walls and mobile robots, you are seeing a lot of adoption and interest by a third-party logistics companies. This makes the point. In the past, 3PLs were very reluctant to do any kind of heavy automation because they couldn't sync the return on investment with the contracts that they had from the shipper. If the shipper can pay off that equipment, it's going to take 5, 7 or whatever years, and the shippers only keep you where 2 or 3-year contract, the risk of automation is too great in these other kinds of systems. It includes things like voice, picks the lights, and smart cards. They are all connected in some ways. Those kinds of systems can be put in for much less expense, much lower risk, and be incrementally adapted. You can start with three mobile robots and see how you like it, then we have seven more later on or whatever until you get to the optimal point for your operation. The fact that 3PLs are making this kind of investment as a whole new phenomenon and it speaks to the way you can incrementally get into the technology and the high level of payback that they are seeing because we were very strong in the third-party logistics arena, as an aside, so we are seeing it very closely. The number of 3PLs that are interested in this mid-range of lighter picking systems, not heavy automation but it's often somewhat newer technologies. It speaks to the changes we are seeing out there in the marketplace. Those are robots. Depending on the facility, they are not necessarily always replacing people. I talked to the CEO or president of DHL. He says, “We thought we would be replacing people with robots. The more robots we add to a facility, the more work we end up getting for that facility. We ended up hiring more people.” Everyone has a shortage. Job is going unfilled. If the robots are taking some of that slack but very few case studies of people that are adopting these technologies, they are still looking for people who have been able to be on. [caption id="attachment_7942" align="aligncenter" width="600"] The Smart Warehouse: WES (Warehouse Execution System) will help manage the flow of work and resource utilization.[/caption] What's another thing we need for that smart warehouse? Let's get into it in some more detail. We talked about some of the core software components, things like warehouse management systems and warehouse execution systems. A platform for integrating this automation with both heavy and/or traditional and newer age capabilities. There are some enabling technologies, things like rules engines, simulation and some other things. The core world's operations excellence is still the foundation. How do I get that right? That typically involves traditional WMS-type capabilities. What does that mean? What defines a warehouse management system versus an inventory system is the pervasive use of mobile terminals, barcode scanning, wireless RF devices or whatever term you want to use there, and then a lot of system directed activity, this whole notion of task management and task monitoring, where the system is orchestrating the different traditional paths of put away, receiving put away, picking replenishment, etc., and support for multiple strategies around that. We have lots of different picking method options, different replenishment strategies that I can use, and things that have been around for a while like slotting optimization, detailed labor management, labor reporting, and things like that. The foundation is core operations excellence. That's what everyone should strive to get to but nowadays, there's no ability to take that even further in terms of different types of capabilities that we think are defining what we are calling the smart warehouse. You used a term there that was an integration platform. What am I integrating? You were integrating primarily different materials handling technologies. That can be things we have had for a wall that conveyor transport and sortation. It can be some of these newer technologies like robots and put walls. The key is, “How do I optimize the flow so I don't have these islands of automation that are all doing their own thing.” I talked to somebody in the apparel industry. They have a very large and highly automated facility somewhere down in the Atlanta area. It's 1 million or 2 million square feet. They are seeing their throughput from that building after huge investments over the years and over time. They are seeing the throughput decline. What's happening, he believed, is that the business keeps changing. They keep having all these new requirements in terms of how an order needs to be processed. What they do is they keep building new wave types. We talked about wave planning before. Now they are up to like 70 or 80 different wave types. Every time there's another problem, wave fight number 82 if that solves our problem, it's not solving the problem. Part of the reason is that the system is not looking holistically across the facility and seeing how I can optimize the flow of work as a whole, not as an individual subsystem. That's part of what we are talking about here with the smart warehouse. That's the thing that traditional WMS has not done. That integration platform means I can connect all the tools and all the different systems I'm using all connect easily through that integration as opposed to the old way, which is a standalone $100,000 integration with expensive people who have to code. That's certainly part of it. It's managing the flow of work across that. I'm getting hit myself again but for example, you can have some scenarios where I have different paths for an order to be fulfilled. One of the paths and the most efficient for certain orders is maybe a group of put wall models. Let's say put wall area, for whatever reason, starts to be congested. All of a sudden, there's a big backup on the conveyor feeding into the put wall area. The system is going to automatically recognize that. For some time, route orders away from the put wall into manual cart picking, which takes them to the packing station, the same packing area where the put wall automotive leads. When the congestion is clear, then the system automatically reroutes that work back to the put walls again. Now you are looking at only the plain integration but in monitoring the flow of work that's happening and making real-time decisions accordingly. I'm an automotive guy, and we had all of those years. We used the term smart factories, and it was the same thing. How do we increase throughput? What can happen is you can end up with a local optimum where some guys are building a big stack of inventory and does nobody any good? What does all that excess inventory doing for me? What makes more sense is to say, “We are going to get this, so there's a flow to it. We are not building up too much inventory. There are no bottlenecks.” This is the same thing. What you are talking about here is, “How do I arrange my people so I don't have these guys sitting around because they already finished while these guys are in a congested area?” The core world's operations excellence is still the foundation. The term flow manufacturing came out of exactly what you are talking about there and was largely developed initially in the automotive industry. We are talking about the same thing. Now we are talking about flow distribution instead of flow manufacturing but the fundamental concepts, more of a pull-based system were being worked on capacities and constraints, more concerned with the total flow of goods and not what's happening in one individual area. All those are very consistent, whether you're looking at the principles that were established earlier in manufacturing or what's being applied here in distribution. I'm going to assume that at one time, the WMS, a big selling point would be, “We will tell you where your inventory is at,” That was probably a big step up. You go, “It does that. Now I'm going to tell you how that inventory moves off of your shelves and out the door and how you bring new inventory.” It's amazing. We still see quite a few every week, we see somebody that's a calling or emailing in, and then we talked to him. It turns out they don't have that real-time visibility of the inventory because they are using some kind of paper-based system or something, and sometimes these are even good size companies. In general, anybody that's implemented a tier-1 or tier-2 level, even WMS shouldn't have that real-time inventory visibility in doing that. It gets into that operations excellence and problem but that's the foundation, “I got to know what I got and where it is by lot, batch, serial number or whatever attribute is important for your operation or combination of attributes.” That's the foundation, but now, we are saying, “How do we optimize on top of that and get more product out the door and lower cost?” It requires investment. Having a WMS tell me, “Here is the information but it's not enough anymore.” To your point, we need all of this to get there. You asked me about some of the components of the smart warehouse, and I talked about it from a product category perspective, but now, I'm talking about it more from a philosophical or a functional view. One of the key foundations is constraining condition awareness, “What's happening in my building? What's happening with the flow of goods?” One of the things that first got me to understand WES in a deeper way is this notion that it's always-on listening and monitoring the environment. If you think about a traditional WMS, it's more sequential-oriented, “I receive the product. I put it away. I replenished pick sites. I do the picking. I take it to pack or evaluated services. I put it in this receiving staging. I get it shipping staging. I get it out the door all very good then the delivered.” A lot of companies don't have that. Organizing and automating all of that are big steps forward but we need to take it to the next level. If you think about this notion, the system is always on monitoring throughput and flow. There are certain rates and throughput that I'm expecting. I need to be able to have a flexible set of dashboards supported by event alerts and notifications. If there's a problem that says, “Here's what's happening across.” However, I wanted to find it in the area, I can define an area as a case picking module or as a whole three-level case pick module. I see that as one unit, and I want to know what the throughput is there. Maybe I want to see it at each level of that pick module. I can see it more gradually. What's nifty about this is that new level of visibility, the activity, throughput, bottlenecks, alerts, and corrective action automated, increasingly automated, if there are bottlenecks. That provides a nice set of real-time dashboards of looking stuff where people can see what's happening, “I have these many orders pending here that's already been completed. Here's how many are in picking,” or all of that level of detail. To understand what's going on here with the smart warehouse is, the system is using that same data that's being exposed to managers and supervisors that's what it's using to make decisions as well. I decided that example of being aware of the backup that's happening in the put wall and automatically, for some time, routing work around that until the congestion is cleared. That's what's different now about this visibility and activity monitoring. Being able to flexibly do that however you want to define a processing area could be evaluated services. It could be peace picking and all these things. Obviously, now the design is at these different flows throughout the facility are in sync. I'm not getting old backed up and packing, which is causing problems way back, picking and replenishment because I haven't automated the visibility and the flow, release in a way that's going to be cognizant and aware that I've got a problem here and, “Here's what I need to do about it for some time until we are adjusting. We are just taking action to solve the problem.” You sent me a PowerPoint and I have this here. It's got that real-time configurable dashboard. It's been a while since I have seen somebody had me a piece of paper but somebody handed me a piece of paper that had 40 columns. It was like an Excel spreadsheet or something, maybe a spin out of a system. It had so much, I looked at it and I was like, “What am I supposed to do with this?” I liked the idea of being able to configure it for those KPIs that I care about. [caption id="attachment_7943" align="aligncenter" width="600"] The Smart Warehouse: One of the things that got me to understand WES in a deeper way is this notion that it's always on, listening and monitoring the environment.[/caption] I don't want to measure everything. That's just me. Tell me the 4, 5 or 7 things that matter that tells me my warehouse is moving in the right direction, and that things are working well. It says, “Orders with issues.” I also love the idea that I don't find out about the issues in next week's report. I find out about them in real-time. The point that you made is a nice transition to this notion of another component. We talked about the real-time visibility of capacities, constraints, the conditions up there, and the always-on nature of the WES. Now, we have talked about looking at a table of 40 rows of information or whatever. It's all in the past. It brings up a point there, which is even with higher-end WMS, this is one of the learnings and insights that we have. There's still a tremendous amount of decision-making that is being done by human beings. As the manager, whoever you were talking about there in your example, staring at a 40-row spreadsheet or whatever, you see the same thing nowadays of managers and supervisors staring at computer screens, trying to figure out what the right thing to do next. Here's the reality. Every time you do that, first off, you introduce some latency into the system because it takes time to look at those different screens, think about it, make decisions, and scribble some things down on a piece of paper to remind you this needs to be taken care of or whatever. In most cases, there's no way a human being can make the optimal decision in the same way that a computer can. Even if you are a smart guy or girl, there's just too much data and too much to try to process at one time. Part of the capabilities of the smart WMS is the much more advanced software-based decision-making. Things like order batch optimization, given block of orders, “What's the best way to most effectively execute that on the software floor?” What we think is absolutely huge is this notion of the autonomous warehouse, as a term of Gartner is used, and others have used it as well but it talks about being able to automatically release work without the need for a wave planner, inventory expediters or all the kind of people that you see often involved in these decisions about what work to do when. Work relation on a variety of attributes, things like the order of priority, the inventory and resource availability, what kind of optimization opportunities are there? The bigger the order pool and more optimization opportunities you have because they are more data or conditions to be optimized but you can't hold on so long. You are not getting the throughput out through your cutoff time. This is a huge one. It's sophisticated. Whereas now, at 4:00 or 5:00, when the UPS, FedEx or whatever truck is leaving, you often see, and we have made commitments to the eCommerce is going to ship, you see a certain amount of chaos going around, trying to figure out all the orders that need to go on that truck, have been on the trucking and what to do about it. What we are talking about here is we are saying, “This is the work. We know how long it's going to take to pick and transport those orders to the shipping dock.” The work is going to automatically release itself. At the beginning of the day, we are more concerned about optimization. We still got a lot of decent amount of time, so we can focus on doing it the most efficient we can but as you go throughout the day, that needle starts to change from the focus on efficiency and cost to efficiency on customer service and making sure that those items are on there. The system does that automatically. It's configured to take those into consideration. Now those orders are getting on the trucks automatically without the chaos and the difficulty that's going on out there. This is a step-change capability here. We are talking about a system that is self-learning and in optimal how releases work. This is another concept we have had in distribution software before, and this is what defines what works on the smart warehouse. I had a boss in the past when I was young, I remember I sent an Excel spreadsheet to him, and it told a story. He's pulled me into his office and said, “This is a great Excel spreadsheet. I have to go through here and come to the same conclusion you did.” I go, “It's easy.” He goes, “No. When you send me this Excel spreadsheet, send me a recommendation. I don't want to have to come to a conclusion. That's your job. Show me that you attach the data back up but give me a recommendation.” I feel the same take way about running a warehouse, “Don't make me figure it out myself. Give me an alert that says, ‘This is a problem. This is how many orders are at risk. This is how many orders need to get on that truck that isn't done yet.'” To show you a simple example. Still, a lot of people, especially for eCommerce, are doing manual cart picking. I may have a cart that's got a certain configuration 3x3 or 4x4. What I mean by a 3x3 would be 3 shelves that each have room for 3 cartons each. I have nine total orders that I'm working on there. Most companies that we see do that are doing it with paper picking or pick by label or something. There's some attempt to do that more efficiently but something as simple as cart picking. The smart warehouse can take it to a whole new level. First off, you've got to get this order pool that's out there and at any one period. I'm probably going to have done some cartonization logic there to determine what should go in what box, especially with a multi carton order. In most cases, there's no way a human being can make the optimal decision in the same way that a computer can. Even if you're really smart, there's just too much data to process at one time. If you are shipping, for example, you don't want to put perfume in the same carton as payroll because of the obvious contamination that can happen there. When a picker comes up and scans a barcode on that cart, the system is going to automatically know it's this configuration, 3x3, 4x4 or whatever. It will have done some optimization typically in terms of what's called cluster picking were, “I'm going to take that cart to one location. I will put as many orders as I can on the cart that is signed to that cart that has the same set of skews so I can minimize my travel distance. Hopefully, I'm being clear on what that means.” Now I get to that location that can be done with lights or it can be done with barcode scanning. It says, “Take one of these from this location, put it in the carton slot 3'1, which is the 3rd shelf and the first location. The next one is 3'2. 2'3, 2'1 or whatever that sequence. I'm doing that in a way that makes it very efficient but we can take it even still beyond that. What if a high-priority order comes on? The pickers walk along as long as there's a location on that cart, whether it's a carton or a tote they are picking into. If it hasn't been started, we can remove automatically a lower priority order and insert a higher priority order that has come down onto that card as long as we would typically do it. The picker doesn't have to turn around and go backward as long as it picks for the new order or ahead of that picker. We do that without the picker, even being aware that it happened. You can expedite automatically like, “I got a truck that's going to be here one hour. We haven't even started yet. Let's get this going.” We say, “If you get an order in by 2:00, we will ship it that day. If it's 1: 58, all of a sudden, an order drops. I got two minutes.” This isn't going to automatically insert a higher priority order possible. I like something you said in there that we talked about the labor problem with these guys walking around maybe 5 or 10 miles in a day. One of the reasons we are going to quit, especially if you are me, is I don't want that many steps. When I walk over there, all my orders are in the same area, then I walk over here, and all my orders are there, as opposed to one side of the warehouse, and another order on the other side or I'm walking and go, “What has my life become where I walk back and like this?” Order pool optimization as well because the bigger the batch that I'm working with, the more opportunities I have to gain those picks together. On a given card, I'm maybe walking a very few feet. To your point, and this is where you get into the whole notion of mobile robots because now, perhaps that, “I go to the pick location, I pick the order but I'm putting it on a pick card. I'm putting it on a mobile robot, and the mobile robots can move on to the next location or on the packing of the orders completed. I'm walking very little at that point or comparatively little, which is one of the attractiveness of mobile robot technology.” Hopefully, it's becoming clearer. The nature of the warehouse is changing, and a part of that's going to have to be to not only be more cost-efficient and get more out the door with the staff that I've got but it's making sure that people have a less miserable work experience and hence hopefully going to stay with this a lot longer. This is not your grandpa's warehouse anymore. To be competitive, it used to be like, “These guys are high tech because they have a WMS.” Now we are starting to spin out the automation, the warehouse execution, and the integration platform. This is all getting really high-tech. Do you think this is probably the lowest-tech business there was many years ago? House is all going to play out. It's going to be interesting to see but the lighter automation techniques, including the robots and the put walls, are so attractive in terms of their flexibility and expandability. There are machine learning, artificial intelligence, and all kinds of things going to be involved here. The warehouses are becoming technology centers. If you see the private equity money that's flowing into robotics firms, AI firms, and others, in a lot of the smart money, it's the work that they do. Companies, retailers, and other eCommerce companies are starting to realize the importance of a well-run warehouse. Was this guy's quiet logistics? They've got bought by American Eagle. That was American Eagle recognizing the traditional retailer, the same thing we're going to buy ourselves a warehousing company because that's how important this business is. The force behind what has become locus robots. We will move our vendors that happened because Amazon had bought key assist systems right before that and left a quiet without a partner for automation they were building the business on. They invented their own robot. [caption id="attachment_7944" align="aligncenter" width="600"] The Smart Warehouse: What's really different now about this kind of visibility and activity monitoring is being able to flexibly do that however you want to define a processing area.[/caption] Bruce Welty was at my show. He's the Founder of Quiet. He said he got a phone call saying, “Are you guys using those Locus robots?” He says, “Yeah, how do you like them?” “We like them a lot. Can we come to visit?” “Sure.” It was Amazon. Amazon looked around and said, “We love this.” They bought Locus. A couple of other things I would like to bring up. First, broader use of some automation ideas or IoT type devices. RFID is starting to make something of a comeback years after Walmart tried back in 2003 or 2004. Generally, you are going to see many manual scanning activities that are going to disappear or if I need to move this way back now from being implemented at the store level by customers concerned with the eCommerce fulfillment for inventory equity purposes, you are going to see a move back up into the distribution operations. That will certainly be a big part of it. We were already doing things like, for example, we are a broker with a pick cart. Picker with a pick cart can walk up to a fixed zone. The IoT automatically recognizes that this person is on. It automatically turns on the pick lights that are on those four pick locations. It's a minor thing there but that's an advancement we are going to see. We have even done some stuff with congestion management and COVID, where we can tell exactly where somebody is in the I or using IoT and being able to assign work based on real-time visibility to who's closest to that work, but also when the COVID area being able to space people apart so that they don't get to say within 8 feet of each other, whatever that happens to be, whatever your metric you want to use, therefore that group constraint. There are some various things that can happen there. This is still slow going. It hasn't taken off as fast as many people think but you are going to see RFID and IoT start to make some mural inroads over the next years. We have this follow the notion of Gartner and what's considered to be called a conversational voice. The transactional voice is doing the picking, pallet build or something using voice technologies. Typically, reading in a location check digit and doing a hands-free pick, replenishment or whatever the task might be but we're starting to get now into more of a dialogue. We are all ready to the point now where we can have a supervisor take a smartphone and say, “Show me how I'm doing on wave number 235,” over a smartphone. That's going to bring back exactly what's happening now or, “Where's the replenishment for location on 3652?” We are still early in this game here but certainly, we will move to more of a dialogue going on with the WMS and WES than just playing transactional voice-type of technology. We ended with a very exciting where the future interface of the software is going to had. This is where that integration platform you talked about comes in handy. I can connect to all this stuff. The new killer app that comes out, I can get it. We have been left there. Automation and optimization of materials handling systems is certainly a key part of this. We refer to it, not just as a smart warehouse's the future but as the smart automated across to the future due to the interest in the technologies we have talked about several times already. We can directly connect with these picking assistance, like walls, pick the light or voice without the need for third-party software. Everyone else uses some kind of software from the put wall vendor, pixelate vendor or voice vendor, which adds another layer of integration and costs. It often results in people operating silos. We can directly control a lot of these materials handling technologies. It allows you to operate and optimize those in the context of everything that's happening in the world and all the information that's available, which provides you a lot of benefits over time because you are not just trying to operate in silos. I talked to somebody that was using a pick-to-light system. They talked about how at the end of every week, they've got to go in and clean up all these pics that some of them never were executed in the pick-to-light system. I'm not quite sure why that is but it wouldn't happen with the way we are approaching things because we would be aware of that. It probably has to wait on a real punishment. The problem is the pixelate vendor doesn't do replenishment the documents. You've got these silos going on here and there are a lot of opportunities. In terms of that integration platform, we think this is especially true for mobile robots, people are using the mobile software of the mobile robots. What that does is it limits the total optimization that can be achieved but more importantly, you are now totally dependent on that robot software. What if you want to add different robots or change horses three years from now? There's a better mousetrap that works faster or whatever that happens to be. Now you have become locked in. We refer to it not just as smart but the smart automated across to the future. We think the market needs a mobile robot and a broader automation integration platform. It's almost like an operating system for automation in the warehouse that's going to allow you to have visibility to optimization of robots of different kinds from the same manufacturer of different types for different manufacturers. You are not locked in. It's like a plug-and-play type of environment here three years from now. You can keep the robots or keep dependent you bought, but now, you want to add five more from a different vendor, plug them into this operating system, and have instant connectivity and the ability to optimize the performance. We think that's a much more low-risk approach going forward than locking yourself into a vendor that's coming to the software that's coming from the robot vendor. Get back to the idea of a smart warehouse. It's all about throughput. If I have different systems that are connecting, that are doing local optimums, that's a problem because it's not supporting throughput. I always need that one source of truth. That's the main system that says, “This is all about getting stuff out the door here.” I wanted to bring up one. Earlier, I talked about wanting to give an example of what the put wall. I referenced that as the cubbyholes in put walls. Here's the scenario we are seeing. Let's say there are three line items eCommerce order. Two of those line items in the order come from a carton flow rec area, that's very close to packing. I mean those orders are efficient to pick, in short distance to transport. The third line item is actually coming from a slow-moving mezzanine pick area that's farther away and is less efficient to pick. If you don't do anything, otherwise what's going to happen in those first two items from that order are going to show up rather quickly, then they are going to sit and wait for 10, 15, 20, 45 minutes or whatever it happens to be for that third item on the pick, the order to finally show up. The cubbyhole has been tied up that entire time. What's the smarter warehouse way of doing it? What's the WES way of doing it? Let's say it's 25% slower to go through the mezzanine or whatever the number you want to use it. We would release that third line item in effect 25% or 30% earlier. After the time it takes to pick and transport that as it's on its way to the pack station, now we release the other two orders line items in the carton flow rack. They show up at the put wall for processing at relatively the same time, and now I'm able to turn that wall without the latency that would occur if you didn't have smart software to do that. Hopefully, that's an example that makes it somewhat clearer as to how the optimization can affect operational performance. You would never be able to get that done manually. It doesn't happen. This is like drinking from a fire hose. There is so much going on in this. Put a bow on this. Give us your final thoughts on this. What do I need to get to have that smart warehouse? First of all, the benefit is it is going to reduce labor costs, have higher and more consistent DC throughput, you are going to reduce your need for automation in terms of things like the number of diverse or get more throughput out of the automation you have there. We didn't talk much about labor planning but that's a big part of it. We can dynamically assign workers throughout the course of a shift from 1 to 8 to 9, 9 to 10, or 10 to 11 hours where are they needed motion and in what quantities, improved automated decision-making. It's an assessment. Certainly, if you are heavily automated, there are a lot of opportunities for you. As I tried to make the point earlier, even if you're only modestly automated or not automated at all, these capabilities can have some real benefit for your operations there. The important thing to note with Softeon is these can be implemented very incrementally. I could implement a traditional WMS. Let's say I want the labor planning and allocation part of it. We can take that capability from WES and attach it to the WMS. To give you a solution, conversely, if you want to implement WES and leave your existing WMS in place, we didn't talk too much about that but that's a key dynamic. You need cartonization, which is a warehouse management function and even attach cartonization to that WES implementation. Flexibility is key. That's what we try to design. We call it a shirt component library, where the applications can borrow components, functionality, and services from each other. We are pretty confident that it gives us a chance to understand what you are trying to accomplish, what your operations are like or whatever that some combination of these technologies is going to have a pretty good fit and take your world to a whole new level than we have seen over the last many years. What's new over at Softeon?. What conferences do you go into? We have done with the motor show, and it was a big success for us. We not only showed the smart warehouse, we presented the smart warehouse capabilities. We had a lot of equipment pick the light, other packing stations, etc., right on our routes. At the bottom of every hour, we did a presentation. We had consistently good traffic the whole time. We did a bit of an educational track and a session on the smart warehouse of the future available on Softeon. It was very well attended. That was good. We will be at the Gartner Supply Chain Symposium down in Orlando and then break after that. [caption id="attachment_7945" align="aligncenter" width="600"] The Smart Warehouse: Even if you're just modestly automated, these capabilities can have some real benefits on your operations. These can be implemented very incrementally.[/caption] We finished up a series of educational broadcasts called the WMS Bootcamp, six different sessions on everything from building the business case to how to implement it successfully. It was a huge success, but all of that's now available on-demand. If they go up to Softeon.com. You will be able to find some links to that. If you have any interest in WMS, they're not commercial, educational sessions. You will find they have a lot of value. The feedback we got on it was outstanding. I would like to watch myself because we went over this and it is gone from simple to more complex over time. I know you are simplifying it but to understand what's required requires a Bootcamp. We learned a lot of lessons. I brought in some consultants and people that I knew and knew what they were talking about in terms of building the business case. We had some folks from Invista that came on and did that. I had some experience or exposure. I knew they knew what they were talking about. Some of that applies to some other consultants as well. It's a real nice series. It's non-commercial. If you want to learn some tips about how to get WMS selection and implementation, you'll find the Bootcamp serves you well. How do we reach out and talk to you over at Softeon? The way to get me is via email. My email address is DGilmore@TheSofteon.com. You can also use Contact@Softeon.com for the general inquiry box. I love to hear from you. Hopefully, we came across, so at least you know a little bit about what I'm talking about and discuss your problems as well. Anyone who wants to reach out can reach out and talk to you about the smart warehouse. Thanks, Joe. I enjoyed it. It was a great conversation. Thank you so much, Dan. Thank all of you for reading. Your supports are very much appreciated, until next time and more network. Important Links Softeon Supply Chain Digest WMS Bootcamp DGilmore@TheSofteon.com Contact@Softeon.com https://www.linkedin.com/company/softeon The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube
Manage the crash. Dot Com part 2. Icarus and storms ahead. See I told you so rolls on. Selling winners to support losers. You need to be FOMO now. What happens during bear markets. Why dividends now. Possible scenarios moving forward and the crystal ball. Hedge blow ups. Crypto bloodbath.
This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We've Ever Done". In this clip, Jason and Chris answer a listener's question about the changes in how to manage the search terms report in Google Ads.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
In this episode, we speak with Elizabeth Miller, MBA, Independent Law Firm Administrator and Best Selling Author of “From Lawyer to Law Firm-How to Manage a Successful Law Business”. Liz is the Owner and Founder of Managing the Business of Practicing Law(R), which helps solo, small and mid-size law firms handle administrative matters, including billing time, collection procedures and a host of other business functions. In this episode we discuss: How delay in billing creates calamity Ways to structure effective retainer agreements Smoothing out the “billing edges” Automating retainer replenishments in software Flexibility in client billing Ethical and expedient ways to raise hourly rates Testing the waters to ensure clients have the ability to pay Running interference between clients and attorneys when collecting fees Extracting lawyers from billing to improve the collections process and much, MUCH more! Guest Bio: Elizabeth Miller. MBA is an independent law firm administrator and best-selling co-author of “From Lawyer to Law Firm - How to Manage a Successful Law Business”. Her book was published on May 11, 2017 and was #4 on the best seller list by May 23, 2017. Elizabeth Miller has been working with the legal profession for over 40 years. She started her career in NYC as a paralegal and relocated to Tampa, Florida with her husband in 1985. After working a few years as a paralegal, she opened a paralegal business contracting paralegal work with attorneys, especially trial attorneys. In 1994 she transitioned her career into law office administration when one of her clients from her paralegal business needed an on-staff office manager. She subsequently earned her Bachelor's Degree from Eckerd College in 2007, with a major in business administration and a minor in finance. She earned her 4 year degree in 2 years and 4 months with no prior college credit while working full-time and taking care of her disabled husband. She immediately pursued in an MBA with a specialty in finance which she earned in June 2009. She continued working as a law firm administrator for several years, before opening her business named after her bestseller - From Lawyer to Law Firm. Since December 2015, Liz has been working as an independent law firm administrator for solo, small and a few medium-sized firms on a retainer basis providing them with the administrative services they need but cannot afford to pay a full-time on-staff administrator to handle. This includes everything from vetting, hiring, staff management, performance reviews, systematizing processes, billing, collections, trust account management and reconciliation in accordance with Bar guidelines, financial analysis, and management of cash flow, including annual and monthly budgeting, client development and marketing among other duties. Guest Contact Info: Email – email@example.com Website – https:// www.fromlawyertolawfirm.com Telephone – 813-340-9569 To learn more about From Lawyer to Law Firm, visit Liz's Facebook page: https://www.facebook.com/lawfirmadmin/ Allison Bio: Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law. Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ's Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University. In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms. Allison Contact Info: To check out the FREE training on law firm collections hosted by Law Firm Mentor, download the video training here: https://williams-law-group.lpages.co/collections/
Kyle Lybarger is a conservationist from Alabama that takes pride in creating and maintaining native ecosystems. In the last year, Kyle has also started creating content to try to help educate folks on how to identify and promote the growth of native plant species on the landscape. In this episode, Kyle and I talk about the importance of native landscapes and how they help wildlife from a land management perspective. As hunters and conservationists we believe it is important to have conversations about the best way to improve the land for future generations of hunters! Topics Include: -the importance of native plant species to wildlife -how creating food plots destroys wildlife habitat -how you can make a difference in plant diversity in your own yard! Kyle's Website - https://www.nativehabitatproject.com/ Kyle's Instagram Page - https://www.instagram.com/nativehabitatproject/?hl=en THP MERCH - https://bit.ly/30ZC1rm - Get 10% off THP Merch w/Code THPPODCAST GoWild - Save 10% on orders w/code THP - https://bit.ly/3i4c15r OPTICS - 10% off Vortex Optics w/code THP10 - https://bit.ly/3AOdKDQ TURKEY CALLS - Get 10% off Woodhaven Calls w/coupon code - THP2022 - http://bit.ly/2IagiSe MAPPING - Get 20% Off OnX Hunt! Use promo code THP: https://bit.ly/3qCKryJ BOW ACCESSORIES - Get 20% off TROPHY RIDGE products w/code - THP21 - http://bit.ly/2Lol7Yx BOWS - Save 10% off all Bear Equipment w/code THP10 - http://bit.ly/2JW7OzP TICK REPELLANT - Learn about all Sawyer outdoor products - https://sawyer.com/lyme-disease/ TRAIL CAMERAS - Get 10% off Exodus Trail Cameras w/ code - THP10 - https://bit.ly/3lwNlpE GAME PROCESSING - MEAT! products - Free shipping on orders over $99 w/code - THP10 - https://bit.ly/2DzgTQ8v TREE SADDLES - Check out Tethrd saddles and platforms! - http://bit.ly/2Td2Wcr Follow us on Facebook at The Hunting Public Follow us on Instagram at The Hunting Public
Harrison Kim Interview Robert Rawson on managing multicultural teams remotelyCan you define what a multicultural team is? Why are they so important?What are some best practices to manage multicultural teams remotely? What are some challenges in managing multicultural teams remotely? How is managing multicultural teams in a remote setting different than in-office?Find Robert on LinkedIn. check out the Running Remote conference and be sure to read his book "Running Remote" launching in August 2022!Find Harrison Kim at Pavestep at firstname.lastname@example.org.To be featured on Working with People by Pavestep, email Riley Steinbach at Riley.email@example.com. Recorded April 2022Support the show
Welcome to my podcast, The Wellness Project with Des. On today's episode, I speak with Chris Templeton. Chris speaks with me about living with a persistent mood disorder, Dysthymia, and the 3 question method he came up with to manage his mood. For detailed show notes and where to find Chris visit: accordingtodes.com/84 Join my mailing list and get your free printable 7-day Gratitude Journal: https://www.subscribepage.com/k6p4b2 If you liked this episode or have enjoyed any of my past episodes, please leave me a review on iTunes! I would really, really appreciate it! https://podcasts.apple.com/us/podcast/the-wellness-project-with-des/id1477570126?utm_source=newsletter&utm_medium=email&utm_campaign=lets_talk_about_a_taboo_subject&utm_term=2022-01-27 And make sure you share this episode and tag me on social media.
Customer reviews are important in building trust for your brand. You can even take advantage of bad reviews to let customers see how you respond to them.In this episode, Jordan gives some quick tips on how and why to add your review feed to your Google Shopping campaigns.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEYou have to use a third-party app that will aggregate all of your reviews and be able to bring them over to the Google Merchant Center which will then link to your Google Ad.(To register for the program: Go to Google Merchant Center > Growth > Manage your programs > Customer reviews)Have all of your reviews come through even if they're bad so that people can see how you respond. Run Google Shopping promotions.[Google Merchant Center > Marketing Tab > Create a promotion (Name your promotion without much details.)]Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsThis month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.trytriplewhale.com and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: https://www.trytriplewhale.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply
As the show's listenership has grown, WLD has begun getting inbound interest to be guests on the pod - John is the first guest we have decided to bring on.In this episode, John describes his crypto journey from being a self-described OG game forum lurker way back in the early 2010's, to how he lead blockchain initiatives both internally and externally at Google, to how his obsession with pokemon kickstarted his foray into play to earn NFTs and laid the foundation for SZNs.Learn more about John Lee and SZNs:John's Twitter: https://twitter.com/@jl2faSZNS' Website: https://szns.ioSZNS' Twitter: @sznsnftSZNS' Discord: http://discord.gg/sznsSZNS' LitepaperArticle John wrote back in 2015 on EthereumEpisode notes and links:How John initially got into crypto through Team Liquid's gaming forumWhy John's formative years crafted his Libertarian leanings at a young ageGrowing up poor, distrusting of centralized institutional powerJohns journey into tech and cryptoLearned programming in college, joined Oracle as sales engineerFirst exposed to Ethereum in 2015 through a crypto meetup, wrote an article on ETH mining on Bitcoinist (link below)How do we build trustless systemsDApps and verifying truth through codeJoining Google in 2017 and working on crypto initiativesHosting and growing internal blockchain eventsHow John facilitated engagement with Block.one and eventually leading to a partnership where Google joined as a EOS block producerJohn's investment history in cryptoHow John initially pooled money from friends and family, began as a private investment club that achieved 70x returnsStarting Novak Capital in 2017Looking to deploy majority in venture, some in liquid marketsHow John got started in collecting and investing in NFTsAlways loved collectibles, started from collecting pokemon figures from the late 90'sBeing ranked 130 on Blur leaderboardWhy John is bullish on the Azuki projectBuying a special Azuki for 2 ETH, and getting offers for over 200 ETHWhat is John's strategy and approach in investing in NFTs?Sweeping the floor and unloading at the right timePrice action similarities to ICOs back in the dayReal investing vs riding wave of crypto in generalHow did John start SZNS?Working with friends from Google that wanted to do something togetherCreating a platform for Axie trading - borrow for free, earnings profit sharingPivoting and joining AllianceDAO when Axie created Ronin chainWhat is SZNS? Why launch your DAO on SZNS?Piloting a trustless way to manage your NFTs and protection against malicious proposalsHow is SZNS different from Syndicate.io or other platforms?How SZNS streamlined their voting mechanismAllowing for arbitration periods where ppl can contest by bonding and staking their ETH via Reality.ETH moduleHow SZNS will initially monitor and oversee malicious proposals, eventually will transition to DAO governancePrivate beta right now, public launch June 30thWhat is the vision of the platform?Not being bullish on fractionalizationBelieving that the methodology of collections/albums with a token mechanism is a better way to decentralize ownershipNot being a platform for NFT flipping - quick buy/sell still an issueWhat happened in Beanstalk hack?Flash loan to buy majority of governance tokens, edited smarted contract to steal assetsJohn sold some pods the same night as the hack exploit!Benevolent dictatorship vs fully decentralized checks and balancesOliver Wendall Holmes - "If my fellow citizens want to go to Hell I will help them. It's my job."John's book recommendation - “The ascent of Money”The right of sovereignty and ownership of your own assets that have monetary valueSZNS' year end goal is to be number one Google search above SZNS KPOP group!If you liked this episode, you can find more episodes at wld.show!
The Fantasy Footballers are back with a new episode! On today's fantasy football podcast, Dynasty Week continues! Andy, Mike, and Jason continue each pick a sleeper in dynasty rookie drafts. Then a player value check and dynasty trade negotiations during a new segment: “Where's The Line?” Plus, the latest NFL News, and a mix of Dynasty questions answered! Manage your redraft, keeper, and dynasty fantasy football teams with the #1 fantasy football podcast. -- Fantasy Football Podcast for May 12th, 2022. The 2022 UDK is available for pre-order at UltimateDraftKit.com -- Get instant access to the Dynasty Pass with the UDK+ (04:55) - Rookie Sleepers (05:25) - Tyquan Thornton (06:00) - Dameon Pierce (06:50) - Pierre Strong Jr. and Tyrion Davis-Price (08:05) - Hassan Haskins (11:30) - News and Notes (20:45) - Where's the Line (Dynasty Trades) (23:15) - Cam Akers (30:45) - David Montgomery (36:05) - Deebo Samuel (41:25) - Mailbag (42:00) - Dynasty FAAB (44:05) - New Dynasty League (45:35) - Dynasty RB Age (47:50) - Terry McLaurin or Amari Cooper Connect with the show: Subscribe on YouTube Visit us on the Web Support the Show Follow on Twitter Follow on Instagram Learn more about your ad choices. Visit podcastchoices.com/adchoices
The demand for outsourced expertise is rising. Whether you're a new, smaller business looking to grow or a bigger company that needs specialized expertise, outsourcing can be a significant tool in your company's kit.Outsourcing is a potent tool for addressing these concerns and can help grow your team in ways that will positively impact the business's profitability and sustainability. The key to effective outsourcing is creating a financial strategy that fully uses your outsourced team's abilities.Michelle Hirons is the founder of HigherRing, a certified B corporation that provides savvy U.S.-based outsourced operational support to companies needing expert human resources. Its mission is to be a catalyst for a more sustainable business world. Based on Michelle's CEO journey, here are some insights on growing a profitable and sustainable business through outsourcing.Episode Highlights[04:10] Michelle Hirron's CEO Journey[07:28] Incorporating B Corp Certification Values within Your Team[11:42] How to Manage a Virtual Team Effectively[14:28] Walking Clients through the Process of Outsourcing[17:33] How to Help Clients Manage a Virtual Team Effectively[19:13] Hiring Roles for a Growing Business[20:58] Strategies on Outsourcing Pricing[22:59] Different Outsourcing ModelsResources:Visit our website for more insights on choosing the suitable revenue model and pricing strategy on the Her CEO Journey™ podcast.Connect with Christina: Website | LinkedInVisit HigherRing's WebsiteReach out to Michelle: LinkedInEnjoy the Her CEO Journey™ Podcast?Write a review and share this with your friends.Ready to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with our Profit Reimagined™ Team.
Senior Research Director Shawn Fitzgerald talks with Global GBS and Finance Advisory Practice Leader Jim O'Connor and Finance, EPM, and BI Advisory Practice Leader Gilles Bonelli about the many areas where corporate finance leaders can help their companies address inflationary pressures.
This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We've Ever Done". In this clip, Jason and Chris answer a listener's question concerning how to best manage Google Ads Grant accounts to spend the full $10,000 budget.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Hi my dear creative cutie! Today's best of episode is another amazing one. Honestly, one of my favorite conversations EVER! I think it has some of the most tangible takeaway of any show or any topic I've ever done on the pod. If you struggle with your mental health - especially anxiety, overthinking and depression, this episode and the tools Meredith offers, will be so very helpful to you. I also loved listening to it because it is a snapshot of the show at a very specific time. It was July 2020- the height of the pandemic and I think I was so far from being burnt out at the time-- I hear all this energy and polish in my voice. It makes me excited for the me I might meet again after this rest and revaluation. I hope you're doing well in this time. Enjoy this episode- even if you've already heard it, it's worth the re-listen...There was so much that I even forgot! Original title and description below. OH! Also, I have a show in LA coming up on Wed, 06/01 at 8pm at Urban Press Winery in Burbank, CA. Link to get tickets here: https://shows.fanflex.com/artists/xcJ1j3C4ia2T3jlEdsze/campaigns/gcqCWfXwox1YuBjacivk Original Show Description: Meredith Arthur is a mental health pioneer, author, Emmy-Nominated creative producer, and a content leader at Pinterest. She's best known for being a founding member of the food site: Chowhound, creating the mental health wellness site/community, Beautiful Voyager, writing for Medium and for her debut book, Get Out of My Head: Inspiration for Overthinkers in an Anxious World. I wanted to have Meredith on the show because she has so many actionable tools to help you get out of your own way. So many creatives are overthinkers...Including myself...If we get stuck in our heads, it really can keep us from meaningful opportunities to express ourselves, so I am excited to share her insight to help you stop the anxiety feedback loop! From our conversation, you'll also learn: What anxiety REALLY is and some great ways to manage it The benefits of anxiety medication How to find your ‘audience' Methods to shut up the inner critic The best way to let go of the illusion of control Tips to eliminate bad mental habits A brilliant tool to get someone to see you as more than just one type of creative And tons more! Get Meredith's Book HERE! Listen to "Like a Bomb" Here: ffm.to/likeabomb Follow me: @laurenlograsso & @UnleashYourInnerCreative --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/unleashyourinnercreative/message
Join Jamie and Maggie Clark as they talk about mindsight telepathy. In this episode, Jamie and Maggie discuss the ability to pick up information, thoughts, and energy just by opening up your mind, body, and soul. Dealing With Telepathy Information is everywhere, but sometimes, they get in the way of our daily lives. Luckily, there are ways to deal with telepathy. One way to do this is to differentiate your thoughts from someone else's. This process is all about getting to know yourself better, and Maggie recommends journaling. That way, your thought process is seen on paper, and she explains that in doing so, you can look at it from a different perspective. Another is to learn how to turn down the volume when it becomes a nuisance to everyday life. The trick is to practice during your quiet time in your spiritual room. Play with your ability as much as you like until you are able to control it. Ask help from master guides if nothing works. Telepathy is a beautiful psychic ability; it only takes a little patience to deal with it. Focused On Two Things At Once Telepathy is all about being focused on two things simultaneously: who you are and what you are doing at the moment. Maggie compares this to when you are listening to music. At first, all your attention is on the song playing. Then, as Jamie approaches to talk to you, the music volume is automatically turned down to shift focus to him. The goal is to turn down our thoughts a few notches lower so we can turn up other people's thoughts. The mind can be trained to do these. It only takes some work, so telepathy works that way for you. Outline of the Episode: [00:49] Episode overview [04:57] How to deal with telepathy [09:35] Focus the mind on two places at once [13:39] Discomfort around psychic mediums [17:25] Manage to receive information simultaneously [22:43] Psychic read versus telepathy [28:11] Starseed Awakening Retreat update [29:33] Exercises for the telepathic senses [34:00] Practice one sense at a time [38:23] Build a mindsight picture with someone Connect with Jamie and Maggie! Website: www.psychicevolution.net JOIN THE EVOLUTION in the Psychic Evolution FREE Facebook group: www.facebook.com/groups/PsychicEvolution Become an Inner Eye Member: https://psychicevolution.supercast.tech/ Starseed Awakening Retreat: Coupon Code: INTERGALACTIC https://www.jamieclark.net/events-classes
**TRIGGER WARNING** In this episode we are tackling the idea of ANXIETY and MENTAL HEALTH. If these themes & topics are going to make you uncomfortable or trigger negative or harmful thoughts / habits, I recommend you pass on listening to this episode.After a few months of really focusing on welcoming peace back into my life and working on getting my anxiety under control, I wanted to share a little update with you on what's working for ME and how I am doing. This has been such a journey of growth and learning and I hope you find this episode helpful. If nothing else, I hope you take away the permission slip that it's okay to ask for help and do what you need to do in order to live a life of peace. Do what you need to do in order to get there, whatever you choose to do, I support wholeheartedly.LINKS MENTIONED IN THE SHOW:TRY CEREBRAL & SAVE $10:https://fbuy.io/cerebral/s549qswt SIGN UP FOR THE MONTHLY SUNSHINE NEWSLETTER:https://view.flodesk.com/pages/60f3582949d9247e7d16891e FIND ME ON INSTAGRAM:https://www.instagram.com/livingnsunshine/ FIND ME ON FACEBOOK:https://www.facebook.com/livingnsunshine Support the show
Gasoline costs $2.18 cents per litre in Corner Brook right now, and prices in other parts of the province are even higher. And who knows what's next? People in the province are concerned by the way gas prices are set, and that petroleum price adjustments have to be kept secret until they take effect. Dan McTeague is the president of Canadians for Affordable Energy.
In this week's episode of the Future Construct Podcast (30 min interview), we are excited to feature Mike Merrill (@michaeltmerrill), Co-Founder and Chief Evangelist at AboutTime Technologies - Workmax (@AboutTimeTechs), and our host Amy Peck (@AmyPeckXR). In 2003, with another General Contractor & two Software Engineers, he started AboutTime Technologies out of Payson, UT. WorkMax by AboutTime Technologies is the complete Employee Productivity collection software helping businesses reach their full potential. Combining the power of their TIME, FORMS, ASSETS, and INSIGHT modules businesses are able to track their mobile resources and manage project costs accurately. Since then, they have grown their client base to thousands of customers working in all 50 states, all provinces of Canada, & Internationally.Highlights of Mike's interview with host Amy Peck (@AmyPeckXR) include:Mike's outlook on the next evolution of the culture of AboutTime Technology, and what this company of the future looks likeHis reasoning for his move from the traditional end of the industry to the opposite end, back when technology and software weren't as prevalentThe appetite of companies to put a stake in the ground and begin to prioritize innovation for the futureOpportunities for companies to layer on more efficiencies through artificial intelligence, visualization, digital twin, and other newer technologiesIn 1991, Mike started working in construction and after becoming a Foreman, Site Superintendent & Project Manager, he started his own building & development company focusing on custom homes, renovation work, subdivision projects & commercial jobs. As a Co-Founder & Chief Operating Officer at AboutTime, Mike opened their first office & helped put the initial pieces in motion to get our business off of the ground & thriving. He has acted in various roles including managing Sales, Channel Partnerships & Business Development. AboutTime Technologies is currently expanding its operations, hiring new team members to continue to grow and expand its market presence!SHOW NOTES0:12 Amy Peck introduces Mike Merrill, Co-Founder and Chief Evangelist at AboutTime Technologies - Workmax.03:47 In the time that you've been doing your podcast and since you started your company, have you seen more awareness, and has there been an impetus to start to think about what is the next evolution of the culture of the company, but also what does the company of the future look like?7:13 You moved from the traditional end of the industry to the opposite end, back when technology and software hadn't really become as ubiquitous as it is today, especially with our mobile devices. What made that happen? Were you always fascinated with technology? Why make that leap?16:50 So I think it's important, and companies will have to put a stake in the ground and say they are actually going to prioritize innovation. Do you see more of an appetite for that or does it just depend on the company?18:39 Looking forward to emerging technology that's coming, between looking at AI, blockchain, and immersive technology, do you see some opportunities there for companies to begin to layer on even more efficiencies through visualization, digital twin, and even some of these newer technologies?27:30 If you could project yourself 20 years into the future, and if you could have any product or service or gadget or thing, that for you, would make your life better or make you personally happy, what would it be and what would it do?
The Fantasy Footballers are back with a special episode! On today's fantasy football podcast, a two-round Rookie Mock Draft! Get dynasty league strategies and tips from Andy, Mike, and Jason. Plus, Fantasy Footballers LIVE shows for 2022 are announced and tickets are available! Manage your redraft, keeper, and dynasty fantasy football teams with the #1 fantasy football podcast. -- Fantasy Football Podcast for May 10th, 2022. Pre-order the 2022 UDK at UltimateDraftKit.com at the lowest price before June 1st -- Get instant access to Dynasty Startup & Rookie Rankings Get tickets to see the Fantasy Footballers LIVE at BallersLive.com (01:35) - Live Shows Announcement (04:40) - Dynasty Tips (13:00) - News and Notes (17:55) - Rookie Mock Draft Connect with the show: Subscribe on YouTube Visit us on the Web Support the Show Follow on Twitter Follow on Instagram Learn more about your ad choices. Visit podcastchoices.com/adchoices
Mistakes are part of life. They happen to everyone, and there's nothing we can do to prevent them. What we can do is learn from them and use them as opportunities to grow and develop as individuals. In this episode, we welcome Brittany-Nicole to talk about emotional intelligence, or the ability to be aware and sensitive to our own emotions and the emotions of others. We discuss some of the most common things that impede our ability to develop this skill, including negativity bias, victim mentality, and a lack of receptivity to feedback. We also talk about how taking risks can be a valuable way of growing and learning, and how being willing to step out of our comfort zone can help us to become stronger and more capable. [00:08 - 09:19] Opening Segment A thought leader in the field of emotional intelligence Emotional Intelligence is fundamental to our ability to recover from the current political and social landscape Brittney's book, The EQ Deficiency Self awareness is the foundational element of emotional intelligence Brittney talks about the importance of intention [09:19 - 29:09] Reciprocity and Vulnerability Emotional intelligence as a key factor in being mindful with reciprocity Expecting something in return is not 100% genuine Gratefulness as a major piece Assuming good intentions from people Ability to show vulnerability Feedback vs. intent Feedback is about intent, while criticism is how you're delivering it [29:08 - 47:25] Emotional Intelligence Brittney shares about the purpose of the Emotional Intelligence magazine Thoughts and opinions on the cancel culture Being afraid to learn and expand our perspectives How emotional intelligence gives you the flexibility in our beliefs [47:26 - 56:07] Closing Segment Mistakes as a stepping stone in life Emotional intelligence allows us to communicate more effectively Some tips for increasing self-awareness and self-regulation See links below to know more about Brittney Nichole Resources Mentioned: The EQ Deficiency - Brittney-Nichole 5 Techniques to Override Primal Impulse to Defend and Protect our Ego - Brittney-Nichole Feedback vs. Criticism - Brittney-Nichole 4 Steps to Increase Self-Awareness and 12 Strategies to Help you Self-Regulate - Anna Keil You can connect with Brittney through Linkedin, or you can visit www.ei-magazine.com to know more about her works. Listen to her podcast, "Living and Leading with Emotional Intelligence". Conspiracy of Goodness Links: The Goodness Exchange https://goodness-exchange.com/ The Goodness Exchange - Become a member! https://goodness-exchange.com/pricing/ Goodness Exchange Social Media Links: Instagram https://www.instagram.com/goodness_exchange/ Facebook https://www.facebook.com/exchangegoodness Twitter https://twitter.com/goodnessxchange LinkedIn https://www.linkedin.com/company/goodness-exchange/ YouTube https://www.youtube.com/channel/UCjBu-o4CG6V7PGq8QOANEg Quotes: "When we're really confident within ourselves and we realize that everybody has different perspectives in life, that's what makes life beautiful. We have that self confidence within who we truly are. It is so liberating to give up that control, because then we get curious, and with curiosity comes wisdom and true understanding."- Brittney-Nichole "When new information comes in, it doesn't have to wipe those things off the map. It can just improve how those beliefs serve us." - Brittney-Nichole
Do you find yourself resisting your feelings in your business? Are you trying to move forward without really acknowledging your true feelings? Getting caught up in your feelings, of course, doesn't work… but ignoring them entirely is NOT the answer! In this episode of Coaching Uncut, I speak with a client who is stressing about some financial aspects of her business, and it's triggering a lot of emotions. Listen in as I guide her through a process that allows her to feel her feelings without letting them overwhelm her—and how you can apply it to your own experience in your business! What To Listen For Introduction [0:00] You need to approach circumstances with an expectation of “It's going to work!” [3:30] How to have your feelings, without letting them overwhelm you [4:36] A tip for when you're working at home for long hours [9:57] Review & Wrap-up [13:07] This coaching call has been recorded with permission. Please be aware that this is not a studio recording, and the sound quality may vary. Resources Experience more at The Income Breakthrough Summit, a deep, transformational dive into everything you need to know to generate consistent leads, develop a bulletproof mindset, and completely transform your income! Grab a ticket now and join us in 3 days! Check out our free resources for listeners Join the Morning Mindset Club Join our Facebook Group
Hiring and managing my dream team has been crucial to growing my business and serving my clients to a high level.However, hiring, managing, and firing are all things that many people, including my clients, struggle with. In today's episode, I'm sharing my tips and advice for hiring, building, and managing your dream team. Starting with my experience with hiring in the corporate world and what I learned from it, I then share the different ways to find the right people to hire. Then I talk about the importance of vetting your candidates, what to look for in the hiring and interview process, why training is essential to setting your team up for success, and what my thoughts are on firing fast.If building your dream team is your goal, this episode is for you. Tune in and take notes on some of my tried and true hiring practices.Here's a closer look at what I discuss in this episode:Different ways to find people to hireWhy vetting a candidate is so importantThings I look for during the hiring and interview processWhy training is essential to building your dream teamMy thoughts and experience on firing fastResources:Apply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
I've been so busy creating content for my Membership Success Blueprint Bootcamp. https://scalingdeep.com/bootcamp/ that starts next week. It's going to be amazing so sign up soon. Through all this prep and busy-ness I've been able to reflect upon the ups and downs of entrepreneurship especially when we're small and all growth rests upon our leadership and action. In this episode I share 5 tips for managing our mental energy, moods and capacity throughout different fluctuations so we can better predict them and honour them, without having a negative affect on our goals and dreams.
Giants beat writer from the SF Chronicle, Susan Slusser chats with Greg Papa & John Lund See omnystudio.com/listener for privacy information.
How do you ask someone for money (for your business)? In this podcast, you will learn how. Learn from Steve Hoffman (Captain Hoff) is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (Hachette), “Surviving a Startup” (HarperCollins), and “The Five Forces” (BenBella). In addition, Hoffman served on the Board of Governors of the New Media Council, was the founder and Chairman of the Producers Guild Silicon Valley Chapter, and was a founding member of the Academy of Television's Interactive Media Group. While in Hollywood, Hoffman worked as a TV development executive at Fries Entertainment, which produced over a hundred TV shows, acquired by MGM. He went on to pioneer interactive television with his venture-funded startup Spiderdance, which produced interactive TV shows with NBC, MTV, Turner, Warner Brothers, History Channel, Game Show Network, and others. In Silicon Valley, Hoffman founded several startups, in the areas of games and entertainment, and worked as Mobile Studio Head for Infospace, with such hit mobile games as Tetris, Wheel of Fortune, Tomb Raider, Thief, Hitman, Skee-Ball, and X-Files. Hoffman went on to launch Founders Space, with the mission to educate and accelerate entrepreneurs. Founders Space has become one of the top startup accelerators in the world. Hoffman has trained hundreds of startup founders and corporate executives in the art of innovation and provided consulting to many of the world's largest corporations, including Qualcomm, Huawei, Bosch, Intel, Disney, Warner Brothers, NBC, Gulf Oil, Siemens, and Viacom. Listen to Steve's great advice in this episode of the Manage 2 Win podcast! If you'd like to learn more about Steve, consider these links: Social: Facebook, LinkedIn, WeChat, Twitter Podcasts: Startup Supercharge and Mentors & Masters ————- The Manage 2 Win Podcast is sponsored by www.Habitly.com - where great companies train their employees the competitive soft skills necessary to win in today's crowded markets.
Today on the Matt Walsh Show, pro-abortion militants invaded churches, committed arson, harassed Supreme Court Justices at their homes, and did all of this with the implicit and sometimes explicit support of the most powerful Democrats in the country. We'll discuss. Also, we'll debunk some of the most outrageous anti-life propaganda we've heard from the media over the past week. Speaking of outrageous, a self-described "queer" teacher explains how she uses board games to sexually indoctrinate her kids. And Chet Hanks has an inspiring message for social justice warriors. Plus, we will fact check the fact checkers at NPR. Become a Daily Wire member and don't miss our latest original film “Shut In”: https://utm.io/ueyth. I am a beloved LGBTQ+ and children's author. Reserve your copy of Johnny The Walrus here: https://utm.io/uevUc. — Today's Sponsors: One More Wave uses Surf Therapy to help veterans stay active, engaged, and connected. Help fund 10 new surf therapy grants by going to 1MWAVE.COM/DailyWire and sign up to become a monthly sustaining donor. Manage your family's financial future like a parenting pro. Try Fabric today, RISK-FREE 30-Day Money-Back Guarantee: MeetFabric.com/walsh Learn more about your ad choices. Visit megaphone.fm/adchoices
We all experience anxiety from time to time, but what happens when anxiety is a daily companion of yours, occupying way too much of your mind space? Usually, we address our anxiety by doing nothing. We sit in the moment and fear the future outcome. This is the worst way to get rid of anxiety and will only make things worse. In today's episode, I'm going to teach you why inaction is the driver of all anxiety and some tips for breaking out of an anxious pattern when you find yourself stuck in one.
The power to wake up in a difficult place and to be able to put my hand on my heart, take a couple of deep breaths, and set my intentions for how I really want to feel that day has made such a huge difference in the way that I'm living! We have this old programming running in our brain, and we don't need to listen to that anymore. We have the power to have our own back, to implement new thoughts, and to change the trajectory more positively for our days! #selflove #momlife #youareamazing #getup #setyourintensions
What you'll learn in this episode: Why the pandemic inspired Evon and Lori to write their book, “Ready-Made Marketing” Why it's a misconception that marketing has to be expensive and time-consuming How Evon and Lori vetted the technology resources recommended in the book Why so many small businesses struggle with marketing How to access automation tools to make marketing easier About Evon Rosen Evon is a strategic and creative marketing professional specializing in financial and legal services, healthcare, and real estate. Her highly-creative and fresh ideas help develop brands, increase market share, facilitate client retention, and improve processes. Evon has held executive marketing positions at both public and privately held companies that include City National Bank, First Federal Bank of California, Celtic Capital Corporation and the Peak Corporate Network. Evon is the first two-time recipient of the Commercial Finance Association's Essay Award and has had numerous articles and white papers published. She was a featured speaker at L.A. Direct Marketing Day, and received the U.S. Festival Association Award for Creative Excellence. She received both her undergraduate degree and California Teaching Credential from the University of California, Los Angeles (UCLA). About Lori Berson For over 20 years Lori has developed break-through strategies effectively integrating marketing automation, demand generation, sales enablement, branding, interactive media, advertising, email, social media, print, outdoor, video, events, and promotions, for many of the country's leading marketers, including Anthem, Charles Schwab, Disney, Dole, Lexus, Seinfeld, and Coldwell Banker. Her remarkable business acumen, creative talents, and knowledge of emerging technologies have contributed to the success of these organizations and more. Lori began her career at a variety of advertising agencies, including Diener, Hauser, Bates, Needham, Harper and Steers, and Asher/Gould. She established the in-house creative department (servicing the automotive industry) at the Los Angeles Herald Examiner. Lori then went on to create advertising for the major studios (Paramount, Disney, Fox, and Warner Brothers), entertainment public relations firms, and celebrity management companies, at The Hollywood Reporter, and designed for Seinfeld, Lilo and Stitch, Oprah, The Wheel of Fortune, Entertainment Tonight, The Disney Channel, Cheers, Family Ties, Fantasy Island, Beethoven, Charlton Heston, Shirley Jones, and Martin Sheen. As a member of the faculty at the University of California, Los Angeles (UCLA) and Art Center College of Design (her alma maters), Lori teaches Advertising Concepts, Design, Email Marketing, Social Media Marketing, Video Marketing, Landing Page Design, and How to Manage a Photo Shoot. Photos: Additional Resources: Lori Berson LinkedIn: Lori Berson BersonDeanStevens LinkedIn: BersonDeanStevens Evon Rosen LinkedIn: Evon Rosen Ready-Made Marketing Transcript: The pandemic may have left many small businesses with limited marketing support and budgets, but that doesn't mean marketing is out of reach. That's what marketing experts Evon Rosen and Lori Berson wanted to prove with their new book, “Ready-Made Marketing For Business Owners, Business Professionals and Independent Contractors.” The book features hundreds of templates and technology recommendations that professionals with little time and budget can easily leverage for immediate results. Evon and Lori joined the Law Firm Marketing Catalyst Podcast to talk about their motivations to write “Ready-Made Marketing”; how to use the book effectively; and why even professionals with no marketing experience should learn how to market their businesses. Read the episode transcript here. Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today, we're talking with Evon Rosen and Lori Berson, coauthors of the recent book, “Ready-Made Marketing For Business Owners, Business Professionals and Independent Contractors.” They are marketing experts and have worked with businesses in a range of industries, including law, and have helped their clients grow their brands, increase market share, facilitate client retention and, most importantly, increase profits. Today, we're going to hear more about their book and how it can help all of us be better marketers. Evon and Lori, welcome to the program. Evon: Thank you, Sharon. It's so nice to be here. Sharon: So glad to have both of you. First of all, I want to know how you ended up where you are. Evon, why don't you go first? What was your career path? How did you end up working in marketing for a variety of different industries and professions? Evon: My career in marketing has been focused on business development. I've been helping companies and business professionals in financial and legal services, as you said, as well as healthcare and real estate to develop and enhance their brands, grow market share and increase profits. I started in marketing research, and I moved into product management along the way. Then for 20 years, I helped senior and executive-level positions in both public and private firms. One of my longest stints was with City National Bank, where I created the brand positioning “The Way Up.” The bank is still using that today, I'm happy to say. Sharon: Did you develop that? Evon: Yes. Sharon: Oh, wow! Evon: It started off with a blue ladder. It's now a white ladder, but it's “The Way Up” campaign they've been using for many, many years. Sharon: Yes, for a long time. I forgot that's where we first met. I totally forgot about that. Evon: Yeah, that is where we first met. I think you introduced me to Lori at that time. That's how Lori and I met. Sharon: I first want to ask you, Evon, what did you study? What would you recommend that people study? Lori, the same question when we get to your background. What would you recommend people study for marketing? Evon: It's interesting; I studied sociology and I got a teaching credential, both from UCLA. I think what was so great about both of those areas in terms of marketing is that sociology is all about people and all about behavior, and that's basically what marketing is about too. Teaching helped me focus on being up in front of a group, being able to write business plans and marketing plans and things like that. It all works to help in marketing. Sharon: Lori, what was your path? Lori: I actually started my marketing career over 23 years ago. I've been creating revenue-generating strategies in branding, demand generation, advertising, interactive media, email, social media, print, outdoor—a myriad of things, including sales and marketing automation, for many of the country's industry leaders in consumer package goods, financial and professional services. Some of those companies include Anthem, Charles Schwab, Dole Food Company, Fisher Investments. That was in addition to working for entertainment clients like Seinfeld. I did it for many, many years. Actually, I started in entertainment. I've also had the pleasure of teaching advertising and marketing at UCLA, and email marketing and video marketing at Art Center College of Design, which are my two alma maters. To answer your question about what I studied, I started studying in the design area, graphic design. From there, it morphed into more of the marketing side. A lot of it comes from not only from the college education, but from when I was very young and did internships, and from taking online courses throughout the years and then teaching. Like Evon said, that teaches you a lot as well. I'd also say what's really important these days is to continue learning and to stay up to date, especially with the rapid change of what's going on with new technologies. Now it's NFTs and crypto and Web 3. There are so many exciting things happening that it's important to stay up to date continually and to keep learning. Sharon: I didn't know there was a Web 3. Lori: We're in Web 2 now, but Web 3 is the metaverse. Sharon: Oh, O.K. Lori, you have your own company; it's Berson Dean Stevens, correct? Lori: Correct. Sharon: Evon, you're independent, and you also work with Lori a lot. You both started in traditional marketing. How did you segue into marketing automation and video? How does one do that? Lori: That is a great question, Sharon. I remember about seven or eight years ago—I always like to keep up with technology. That's part of what we offer in the book, a lot of technology resources, which we'll get into. But as I was looking at things, I thought, “O.K., what seems to be the trend? What is important to learn going forward?” So, I dove in around 2013, 2014 and started learning. I got together with one of the first animation software companies and learned as I did it and got clients involved. It was all very new, and we all jumped in and learned as we did it. Sharon: There's so much to learn. Evon, you were going to add? Evon: It's kind of the same for me. When I was with many companies in a senior position, I had a staff. I had a lot of people working for me that had a lot of the tools and knowledge that I didn't, so we would all jump in and do things together. As Lori said, marketing evolved, and we had to evolve with it. Sharon: There's so much to learn when you say to keep up with what's going on. Lori: It's overwhelming. Sharon: Yeah, it is overwhelming. That's a word for it. Evon, you and Lori wrote the book. What was your impetus? To me, there are a million and one books on marketing and how to market, and there are a million and one podcasts. What was your impetus for writing the book? Evon: The original idea came out of Covid, because during the worst of the pandemic, as you know, firms were forced into doing new ways of business. Everybody started working remotely. In-person meetings were no longer an option. It was unfamiliar territory for everyone, and a primary concern for both firms and their clients was financial. Cost-cutting led to layoffs and people quitting, which left many professional firms and professionals with no internal marketing support and no budget to hire external expertise. Lori and I had seen so many people struggling with how to reenergize their businesses and jumpstart sales, so we wanted to make marketing accessible and help people bounce back from Covid setbacks. You're right, Sharon, there are a million and one marketing books out there. Most of them deal with developing business or marketing plans, or they're specific to using social media as a marketing tool, or they speak to building brands. They're planning oriented. We wanted to write something that was action oriented, which is exactly what “Ready-Made Marketing” is. It provides the words and the tools to enable business professionals to start marketing themselves immediately. It addresses an unmet need that the business community has, and I'm happy to say it's resonating. Sharon: It's quite a successful book, and it's a very hands-on book. Evon: Mm-hm. Sharon: Lori, tell us how the book was constructed. How did you write this book? What was in mind when you wrote it? Lori: “Ready-Made Marketing” was constructed in two sections. The first part includes over 70 customizable email and video templates and scripts that can be used in a variety of business situations. It also includes step-by-step instructions and screenshots for using proven and effective marketing tactics like LinkedIn, podcasts, webinars, video and text messaging, just to name a few. The second section of the book is where we've included over 400 technology resources that are free or affordably priced. This was key because we wanted it to be not only simple, but cost-effective for people to be able to use. All of the technology resources have been vetted, and we have the top two in each category, which are our recommended options. The bottom line is that we wrote the book to be handy and easy to use, with everything laid out so you could quickly get to what you need, when you need it. It starts with a chart that is entitled “How to Use this Book.” If you want to write a sales email, you go to the customizable templates. If you want to host a webinar, there are ideas to develop content and step-by-step instructions for production. Basically, the book takes the guesswork out of marketing. Sharon: It's a very up-to-date book. Lori: Yes. Sharon: It sounds very different from so many marketing books with everything you're talking about, the video and podcasting and all of that. You don't find that in many traditional marketing books. When you say you've vetted the resources, how did you vet them? Evon: I've researched and used all of the resources with clients. Both Evon and I have used all of the resources, whether it's both of us or one of us separately, with clients. Sharon: So, they're tried and true. Evon: Exactly. Sharon: That's great. Evon, it seems that the teacher always learns something from the student. Tell me what you learned from writing this book about marketing, things you didn't think of before. Evon: It's interesting because I was thinking about that, and I think the difference is no other books are like “Ready-Made Marketing.” You can hit the ground running with this book, and that was our goal: to use marketing to help people generate sales as fast as possible. That can be done. Marketing doesn't have to be expensive. It doesn't have to be a time suck. It can be done relatively easily. Not everything, but there are things you can do to jumpstart your business, and that was great for people to see. What I learned is not so much about the book or marketing itself, but the impact the book has had. When I hear from business professionals and read the amazing reviews on Amazon, it's heartwarming to see how appreciative people are. They have something that's really made a difference in bouncing back from the pandemic and beyond. Even if a business didn't take a big hit, they love the fact that they can do so much marketing themselves without spending a lot of money. In fact, the book has a testimonial from an attorney who says it's a game changer. That's amazing to hear. Sharon: It sounds very gratifying. Do you think the book would have had the same impact if we weren't coming out of the pandemic? Evon: I'm not sure the book would have been written had there not been a pandemic. Sharon: O.K., that's a good point. Evon: We're hired for our marketing expertise. Marketing is a lot more than what's in the book, but the book is a wonderful place for people who need to do some marketing who don't have a budget, who don't have a lot of time, but still need to get sales and have their brands out there. That's what this book does. We were happy to make it something that people can use themselves. Sharon: Lori, what do you think you learned from writing the book? Lori: I learned that I didn't realize the need out there. From talking to other business owners and even from some of the testimonials and reviews that Evon mentioned, a lot of people don't know where to go to find information on how to market themselves. They don't have the time. It feels very onerous to a lot of businesspeople and professionals. They're focusing on their business, so they don't have time to get into the growth of it as much as they should. They're going along with a certain amount of clientele, but we all need to grow business to stay alive. I was quite amazed at the response to the book and to the tools that we presented, how people have said it's made their lives so much easier. We knew there was need, but we never realized how much of a need and how broad-based it is. Sharon: It seems there'd be such a demand for something like this. This is for both Evon and Lori. Do you think people were skeptical when you said this book is going to be a hands-on, how-to book? Do you think people said, “Yeah, tell me about it”? Lori: I'll take that to start. I think people were confused a little bit, because typically what they see is the strategy and planning, which doesn't get to what they need as quickly as possible. Granted, strategy and planning are important. But I think it's so new and so different from what they've seen from other books that it was a little bit confusing. Then, once they got into it, they thought, “My god, this is so easy. It's super simple.” Evon: I didn't think that people were particularly skeptical. I think what's interesting is that many people don't really understand what marketing is or what they can do themselves. I think when they started looking at the book and saw what was in there, it was more of a revelation, like, “Oh, my gosh, I can do this, and it's right there. This is what marketing is. That's great.” Sharon: Looking through reviews on Amazon—it is on Amazon, and the reviews are glowing. Something interesting to me is that it's on Kindle also. There's a Kindle version, which I was surprised to see. Is that something you thought about or planned for when you were writing this? Evon: We did. We wanted to do the different versions, the Kindle version, the hardcover, the paperback. We wanted to make it accessible to anybody's needs. However they access it, we want them to have it. Sharon: It's widely available, it seems. Lori, who was your target market for the book as you were writing it? Lori: The target market is business professionals and their firms, other small businesses, independent contractors, people with limited or no marketing expertise and those with no marketing staff or, as Evon mentioned earlier, those with limited or no marketing budget, which we find is a majority of the small businesses out there. Also, we found out that people who have some marketing experience are especially appreciative because of the distillation of those 400 technology resources in the book. Working with other marketing professionals, I found that they may know a couple of the really well-known technology resources, but many times those can be super expensive. One of our primary focuses was to get stuff as much for free as possible in addition to really inexpensive technology resources, something like $5 a month and at most $15 a month, to give them some of those automation capabilities to help them save time and focus more on their business. Basically, “Ready-Made Marketing” is perfect for anyone looking to start or enhance their marketing, whether they have no experience or they do have some but need extra resources. Sharon: I was thinking about the fact that in marketing today, even more than 20 years ago, you have to be an expert in a certain area. What you wrote is more broad-based as opposed to, “I'm a web developer” or “I'm an SEO expert” or “I do videos.” Do you think people embrace that, or did they say, “I got to find somebody else,” meaning, “I've got to find an SEO person for my SEO”? Lori: I think it's a little bit of both. In this particular case, because we're focusing on people that don't have expertise, we wanted to give them tools to be able to do some of the basic stuff themselves. There's always going to be a need to hire because you're right; everything is very specialized. There are agencies that just work on each of those sections. They're going to want to eventually hire those people once they get the budget and once they get to that level. But as a starting point, this gives them some basic things and demystifies a lot of it so they can decide, based on what we give them, “O.K., I want to focus on SEO. Maybe I'll go hire an SEO agency,” or “Webinars are going to generate a lot of leads. I've got the tools to be able to do that on my own for very low cost. Once I get to a certain level, then I can bring in some of the specialists with more expertise.” Sharon: It sounds like a great resource. Evon, if I'm an independent lawyer alone in my office and I don't have a marketing staff or a marketing professional to advise me, how should I use this book? I envision tearing it apart and copying the templates. How would you say we should use it? Evon: The book is truly a desktop resource. We have it organized by marketing tactic. There's a section on email communications, on using video, on podcasts and panels, on webinars. Within the email section, for example, there are templates for emails in a variety of situations. We have cold communications, which you would send to someone you don't know, a prospect. There are follow-up emails to send after a meeting or sales call, emails to reengage with people you haven't heard from recently. When situations arise, you just refer to the book and use whatever you need. The technology is there to help bring some of those tactics to life. As Lori said, the book takes the guesswork out of marketing. To go back for a minute on what you were asking about the research of it all, we wanted this book to be something of a starting point for people who don't know much about marketing or don't have a budget for marketing. Marketing is about getting the right message to the right people, and there are a number of ways to do that. This book deals with the basics. If you start with the basics, you can build from there. Sharon: Was the catalyst for the book that you were both talking with clients, and you just looked at each other and said, “These people don't have a clue”? Not to knock anybody, but if you spent your career studying finance or healthcare or law, then you didn't study marketing. Was that the impetus? Was it like, “We've got to show people how to do this. You can do it if you apply yourself”? Evon: I think for me, I felt so badly that people were coming back into a world of business and they really didn't know how to start with marketing. They didn't have an internal staff anymore; they didn't have money to ask anybody. They were floundering. We found that out within our client base and outside. For me, it was the pandemic that got it going. It's not that they didn't know what to do generally; it's just that they didn't know what to do in this new world. Lori: To add to that, Sharon, Evon and I also had interactions with clients who hired us to revitalize their website and their branding and everything else. They really wanted to get into automation and help their sales team, but they were restricted by budget. I encountered several clients like that. That was another reason for the book, too: to help people who didn't have the time to even bring on staff or to hire an agency. They knew they needed it; they just didn't have the tools. We thought, “O.K., between Covid and these other people who weren't hurt by Covid but do need these extra services, how can we help?” Sharon: Did you think about putting in a section about marketing via Zoom? Let's say we backtrack or there's another outbreak of a different kind of strain. Is there something about marketing via Zoom in there? Lori: Absolutely. We have a section called “Video Messaging” that talks about sales calls. I'll let Evon talk about some of the scripts with that, but it not only covers how to connect with people via Zoom or Webex or whatever else, but also how to connect via LinkedIn and audio and video message via those channels. Evon: And we have screenshots for the how-tos. We show them how to do it. We write the scripts for them, and we show them step by step how they incorporate the technology to do these things. The book is really do-it-yourself. It literally provides thousands of dollars of marketing expertise for less than the cost of a week at Starbucks or, more relatable, it's less than half a tank of gas. Lori: Or a quarter-tank nowadays. Evon: It's all there. Sharon: Are the templates fill in the blank? Evon: Yes, they're based around various scenarios. They all have a subject line to deal with the issues they're trying to address. Then it gives you the template itself and what you should say with blanks to fill in certain things about you or the situation. It's very easy. Sharon: It sounds like a great resource, whether you're a marketer within a marketing department or on your own. Evon: A lot of people look at a page and don't know where to start. They want to write something, and they can't do it; they don't do it; they don't know how to do it. With the book, the words are right there. Sharon: That's a good point, when you're looking at a blank computer screen and you don't know what to do. Evon: Right, right. Sharon: I want to mention again that the book is “Ready-Made Marketing.” It's for business owners and independent professionals of any stripe. Tell me if I'm leaving something out. It's a do-it-yourself book. It's on Amazon in a variety of formats. It's gotten fabulous reviews, so please take a look at it. Evon and Lori, thank you so much for being here today and telling us about this book. Lori: Sharon, thank you. Evon: It's been our pleasure, Sharon. Thank you so much for having us. Lori: Yes, thank you, Sharon. It's been great. We appreciate it.
Related Links:Sign up for Qapital--Co-Founders and Co-CEOs Katherine Salisbury and George Friedman had a growing family, and growing money stress. Keeping track of their finances from a traditional joint account proved impossible.They needed a joint overview of all their finances, and they wanted to automate how their money moved to savings, investments, bills and spending accounts – but neither was possible with their bank setup. The idea for Qapital was born.World-renowned behavioral economist Professor Dan Ariely joined soon after, and the team started building a suite of smart money tools that put people's goals back at the heart of the way they bank. Today, Qapital combines behavioral science and the power of automation to help individuals and couples find money happiness and reach their life goals.--To learn more about Maggie and her coaching and speaking services, visit www.maggiegermano.com.The theme music is called Escaping Light by Aaron Sprinkle. The podcast artwork design is by Maggie's dear husband, Dan Rader.
We are back with a bonus episode in the Program Design series! Today's episode is all about how to manage fatigue. To listen to parts 1-5 of the series, head to episodes 47-51. Listen in as Sue, Alex, and Austin dive into overtraining, RPE, RIR, and the mistakes they've made as they began their fitness journeys. As always, it is our goal not only to supply you, the listener, with valuable insights on the topics or questions but also to plant some seeds for further research and thought. Without further ado, let's get into today's episode. Timestamps: (0:00) Intro (0:48) What is 'overtraining'? (3:15) Defining the key components of fatigue management: proximity to failure (RPE or RIR), rest periods, autoregulation, deloads (9:01) What role have deloads played in the progress of our clients throughout the years? (13:50) How do we implement autoregulation? (29:44) What role do we see rest periods play in someone's training? How do we use them with clients? (38:49) How do we utilize RPE/RIR in our programming? (47:15) Mistakes we've made (58:40) Final thoughts & wrap-up Additional Resources: All About Training Volume (Program Design Series Part 1) - https://pod.fo/e/10f7a1 Breaking Down Training Intensity (Program Design Series Part 2) - https://pod.fo/e/11133f Exploring Training Frequency & Splits (Program Design Series Part 3) - https://pod.fo/e/112cd2 Determining Exercise Selection (Program Design Series Part 4) - https://pod.fo/e/1145dd Understanding Training Progressions (Program Design Series Part 5) - https://pod.fo/e/1160b2 Band tee sale! 10% off for podcast listeners. Use code PDPOD at checkout - https://physiquedevelopment.com/product-category/gear/ Have questions for future episodes or have a topic you'd like us to cover? Submit here - https://forms.gle/AEu5vMKNLDfmc24M7 Join the Physique Development Training Club - https://physiquedevelopment.app For more videos, articles, and information, head to: https://physiquedevelopment.com For more information about our 1-to-1 Online Coaching, visit: https://physiquedevelopment.com/lifestyle-coaching Interested in competition prep? Visit: https://physiquedevelopment.com/competition-prep-coaching To follow the team on Instagram: Coach Alex - @alexbush__ Coach Austin - @austincurrent_ Coach Sue - @suegainz Physique Development - @physiquedevelopment_ If you would like to support Physique Development and this podcast, please head over to your favorite podcast app and leave us a rating and review! This goes a long way in supporting this podcast and helps us continue to bring high-quality, honest, content to you in the form of a podcast. Thank you for listening and we will see you all next time! ---- Produced by: David Margittai | In Post Media Website: https://www.inpostmedia.com Email: firstname.lastname@example.org © 2022, Physique Development LLC. All rights reserved.
In this episode, we are joined by Matt DiBara, Founder of The Undercover Contractor, America's answer to contracting scams. He works with celebrity clients and everyday homeowners to provide advice and insight on managing construction projects. He is also the Owner of DiBara Masonry. After graduating, Matt took over his family's construction business and relocated to Los Angeles. Since then, he has built up DiBara Masonry to become the leading masonry and concrete company in the county, working on some of the most prestigious and well-known celebrity homes in the city and restoring a number of Hollywood's most famous cultural landmarks. Tune in to learn more!