Online marketing is always evolving. Paul Matthew interviews industry professionals to learn what's working today. Each episode brings insight into new trends, tactics and strategies companies are using.
We’re facing tough and uncertain economic times coming out of this quarantine. Many people have lost their jobs. I wanted to speak with someone who started with almost nothing and built his business from the ground up. In this episode we discuss how you can stay ahead of the game, reinvent yourself and build yourself when you have nothing left. Watch the full video on YouTube (Subscribe for more!)
Amidst the confusion and uncertainty of Covid-19, many businesses are embracing live streaming as a core part of their marketing and service provision. Live Streaming can be simple to complex depending on the production quality you want to represent your business with - just like any video production. I sat down with a fellow video producer, Troy Meekhof, to discuss live streaming, video chat, and our rapidly changing business environment. This is our first remote podcast! Thank you to this episodes’ sponsor. Interested in starting your own podcast at this studio? Learn more about the Whole Picture Podcast!
In this week’s episode, I sit down with Chandler from Emberly Digital. Chandler handles Emberly Digital clients’ Facebook ad campaigns from design to execution. We talk about strategies and technical techniques he employs to get results for his clients. Thank you to this episodes’ sponsor. Interested in starting your own podcast at this studio? Learn more about the Whole Picture Podcast!
In this week’s episode, I sit down with the founder of Grand Rapids Tech and his lead web developer to discuss digital marketing for Small to Medium size companies, or as they say, Shmedium businesses. We cover sales, email, and web design that keep their business coming back. Thank you to this episodes’ sponsor. Interested in starting your own podcast at this studio? Learn more about the Whole Picture Podcast!
In this week’s episode, I talk with creative entrepreneur Samual kiste. Sam escaped the 9-5 job and built a highly profitable solo business that supports him and his family. He used Google ads and email marketing to generate 75% of his new leads. If you hate networking and waiting for referrals, you’ll want to hear his secret tactics for success. Thank you to this episodes’ sponsor. Interested in starting your own podcast at this studio? Learn more about the Whole Picture Podcast!
In this week’s episode, I sit down with David Roden. We talk about how he built his personal brand. His personal brand allows him to make a living as a life coach. He gets to follow his passion of helping people build self esteem. We dive into topics including self-publishing a book for increased credibility, leveraging emerging platforms to grow and retain a following fast, and getting verified on Facebook and Instagram. David Roden has transformed his life from suicidal obesity to health and happiness. His drive and mindset has empowered him to be a serial entrepreneur starting several companies. If you’re looking for someone who can help empower you to make radical change in your life, book a consultation with him.
In this week’s episode, I sit down with Larry and Noah from ArcSite. ArcSite is a new app rising on the app store and is close to being the top app in their market. We discuss how they have mastered digital tools to streamline their sales pipeline. We talk about email marketing and segmentation, chatbots, and content production. Thank you to this episodes’ sponsor. Interested in starting your own podcast at this studio? Learn more about the Whole Picture Podcast!
This week I spoke with Logan Smith, otherwise known as DJ LoStax. Starting off in a small pond, he set himself apart from the competition through vlogging. His vlogs allowed clients to see his work and personality before they contacted him. He also established his expertise by talking about how he handled situations as they arose. In addition to being a powerful marketing tool, vlogging blossomed into a passive income stream. Thank you to this episodes’ sponsor. Interested in starting your own podcast at this studio? Learn more about the Whole Picture Podcast!
People tend to think musicians breakout of nowhere but it really takes hard work and consistency to build a career as an artist. Luck is only a small part of the equation. In this week’s episode, we dive into ways musicians can use digital marketing to grow their audience. Thank you to this episodes’ sponsor. Interested in starting your own podcast at this studio? Learn more about the Whole Picture Podcast!
In this week’s episode, I talk with Roy Shaw and Harley Dean, the creators of Bigfoot Marketing, LLC. Like me, they specialize in video marketing. They combine each other’s expertise to deliver high value to their clients. We discuss the power of storytelling and building your brand through organic video marketing. Thank you to this episodes’ sponsor. Interested in starting your own podcast at this studio? Learn more about the Whole Picture Podcast!
In this week’s episode, I sit down with Dr. Kurt Lang, the private practice owner of Vibrant Life Chiropractic. We talk about how he started and grew his practice to the success it is today in just a few short years. What methods did he use online and offline to get his practice off the ground? Find out in this episode of Fluid Online Marketing. Dr. Kurt and Kelly are focused on helping the community of Grand Rapids achieve its greatest potential in health and wellness through the most advanced chiropractic care possible. They apply constant education, advanced techniques, technological advancement, and studious research to ongoing chiropractic care for you and your family. Schedule an assessment
In this week’s episode, Billy Gains (Will Ellermets) and I talk about producing content. From making podcasts to Facebook advertising, we explore our approaches. We also talk about successful content creators like Gary Vee and Logan Paul. Thank you to this episodes’ sponsor. Interested in starting your own podcast at this studio? Learn more about the Whole Picture Podcast!
In this week’s episode, I interview successful entrepreneur, Remy Lewbel, about how he used influencer marketing to grow his business. Starting off in 2017, Trend45 started with out of state trips. By 2019, his company went international. He’s continuing to grow and double down on influencer marketing. We talk about tactics he’s used to build a large online following. Thank you to this episodes’ sponsor. Interested in starting your own podcast at this studio? Learn more about the Whole Picture Podcast!
In this week's episode we talk about how a small nonprofit with limited resources can successfully utilize digital marketing. Tom Norton, the general manager of a community media station, discusses how he leverages social media to drive engagement and raise funding. Nonprofits can succeed even with limited budgets and small teams. Thank you to this episodes’ sponsor. Interested in starting your own podcast at this studio? Learn more about the Whole Picture Podcast!
In this episode, I sit down with the head video producers for Lake Michigan Credit Union. We dive into video production for a changing landscape, how LMCU tackles problems, the rise of VR, AI, and Smart technology. Ryan and Brett are senior video producers for Lake Michigan Credit Union. If you're looking for the best place for your money, check out LMCU and their 3% max checking account. LMCU is my primary checking account and business account.
Understanding the different facets of web design and how it relates to marketing your brand can be confusing. Today I speak with Cameron Versluis, a professional web designer, on how you can manage your brand online. Cameron Versluis is a web designer based out of Grand Rapids. His company builds interactive and responsive websites that will help you communicate to your audience.
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