Join us for our LGBTQ+ PopOn programming for 2021 focused on topics related to advertising, marketing, social media & new media. We will have a 3-4 panelists on each episode giving us insights into their business. We'll learn from their expertise, as well as have time for audience Q&A. This session will be recorded and posted online.
From a recent WSJ article, hotel occupancy and restaurant reservations are up, airplane tickets are on the rise, and consumers have spent more on gyms, salons and spas in the past few weeks than they have during the entire pandemic and quarantine.https://www.wsj.com/articles/economy-revs-up-as-americans-increase-spending-on-flights-lodging-dining-out-11616146202In addition to the topic of travel opening back up, we also chat about the Visit Britain #LoveIsGreat LGBTQ+ campaign, as well as IGLTA and their upcoming convention in Atlanta in September 2021, which may very well be one of the first in-person conferences and conventions most of us will be attending this year. David Paisley discussed a few highlights from their survey on LGBTQ+ travelers and COVID-19. Donnya dove into the new opportunities to be found in the world of remote and nomadic workers.For full video, go to: https://youtu.be/5dsfmD1oj5cPanelists:John Tanzella: IGLTAPaul Gauger: Visit BritainDonnya Piggott: Pink CoconutsDavid Paisley: Community Marketing & Insights
Moderated questions included: - How did you get started with this? - What sets your podcast apart from some of the others out there? What makes your podcast unique? - Who has successfully grown their podcast into a real, revenue-generating business? - What do the revenue streams look like? Sponsorships? A few takeaways: - Weave your advertising messages into the content and content style of the actual show... this will make it sound more like a real message and not just an advertisement. - Work with engaged small businesses, who you're not only promoting, but will also promote you and your show to their networks as well... the same goes for staying engaged with others in your industry, making such a relationship a true win-win!