The digital marketing and ecommerce podcast for the wine and spirits industry. Diving into real world digital strategies that connect you to your customers AND actually make money.
Shem Swerkes and Justin Noland
This is part 2 where Justin Noland and Shem Swerkes dive into the remaining 5 trends/strategies in digital marketing specifically for the wine industry for 2021.
This is part 1 where Justin Noland and Shem Swerkes dive into the top 10 trends/strategies in digital marketing specifically for the wine industry for 2021.
We welcome Thomas Mele, Founder & CEO of Mele Group, LLC as we talk about his proprietary Business Growth Execution System and creating a business built to scale. To learn the 7 Critical Steps you can take today to get your business on track, get Thomas’ free DIY guide:https://melegroup.pages.ontraport.net/get-free-guide You can reach out to Thomas via his website - https://www.melegroup.net/ or find him on LinkedIn https://www.linkedin.com/in/melethomas/
On part two we talk about the top 3 things to look for when hiring a digital marketer and what questions you can ask to make sure they measure up.
What is a Digital Marketer? What does a Digital Marketer do? How a Digital Marketer also supports in store sales and how you can hire a Digital Marketer that's worth a glass of the wine you are working hard to sell.
We cover what a funnel is and map the customer journey to the type of content you should be testing and the audiences we segment in Facebook to drive consumers through this acquisition funnel and convert customers. Download our exclusive Customer Acquisition Funnel Infographic at http://LibationDomination.com
Hot takes on the Silicon Valley Bank update driving home the importance of customer relationships and audience segmentation in a digital world.
Why you need to get serious with data now. Using data to understand unique interactions a person has with your brand. Connecting the dots.
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