Podcasts about business strategy

Planning for a company's responses to external issues

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Latest podcast episodes about business strategy

Beyond 8 Figures
Simplifying Business Operations for Sustainable Growth with Mikael Dia, Funnelytics

Beyond 8 Figures

Play Episode Listen Later Nov 29, 2023 56:18


As your business grows, chaos and confusion often sneak in, threatening to disrupt your business operations. The solution? Simplify your business. Mikael Dia from Funnelytics sits down with A.J. to discuss the importance of simplicity in business, how to position your business effectively for a successful scale-up, and how simplified processes can help you achieve sustainable growth for your business.About Mikael Dia:Mikael Dia is the Founder of Funnelytics, a software company dedicated to helping marketers and agencies visually map and analyze their customer journeys. He is an experienced and savvy growth advisor who helps companies turn strangers into customers.Aside from being a digital marketing expert passionate about simplifying marketing, Mikael is also a dedicated serial entrepreneur. He has successfully launched and scaled multiple online businesses to 7-figure and beyond. He is passionate about public speaking and sharing knowledge to make a positive impact.Key Insights: Shift your focus to positive aspects. Entrepreneurs are often prone to dwell on their losses and lose sleep over bad reviews. But this attitude can inflict greater harm to your business than the actual failures. A simple mindset shift can help. Start perceiving these mistakes as opportunities for growth and use them as lessons to build new sustainable strategies. (07:03) Working with a mentor is empowering. Building a business can be lonely, so it's always good to have support and guidance along the way. Working with a trusted mentor can help you put things into perspective when you're deep into day-to-day business operations. It can help you to take a step back and see the bigger picture, ultimately opening your mind to fresh ideas and opportunities. (18:17) Journaling is a good way to relieve stress. Trying to avoid stress as an entrepreneur is a losing game. Instead, find ways to relieve stress and transform it into your strength. Mikael suggests journaling as a simple yet powerful tool to channel stress into productivity and self-improvement. Try it out to take those dark thoughts out on paper and decompress since it's highly important for your health. (21:00) Strike the right balance in business. According to Mikael, there are four pillars of modern entrepreneurship: profit, impact, freedom, and fulfillment. Many people focus on the financial aspect of business, but each of these pillars is significant for your journey. Striking the right balance between these four pillars will help you navigate the ups and downs of entrepreneurship and keep a clear vision and a resilient mindset. (24:46)  Simplify to amplify. As an entrepreneur, you'll inevitably get caught up in the chase for growth and scale. But that inevitably leads to complexity, chaos, and confusion in your business, which directly hinders growth. The key is to continuously simplify your business operations. This will allow you to focus on your core goals while your business runs like a well-oiled machine. (41:58) Mikael's best advice for entrepreneurs:“Entrepreneurs are always trying to solve problems. We're always trying to iterate and make things better. [...] So for me, I think the one thing that I find is key is just that constant mindset of, can I keep this as simple as possible?”Connect with Mikael:  LinkedIn Facebook YouTube Resources Mentioned:FunnelyticsFollow Beyond 8 Figures: Linkedin Twitter Website

LITerally
The Challenges of Being a Working Mom, Accountability, and Sustainable Growth (Final Wrap-Up with Angie)

LITerally

Play Episode Listen Later Nov 29, 2023 46:35


In this final episode with Angie, we're wrapping up Season 8 and going fully off of our normal wrap up questions! Typically, I ask specific Q's about someone's time on the podcast and that was… not at all what we did this episode. We had an incredible convo on the challenges of being a working mom, what accountability means, what really creates sustainable growth in business, and the huge year Angie has had. It is such a juicy convo (that I cannot wait for you to hear), and the best way we could have wrapped this season.  In this episode, you'll hear: Our take on the challenges working mothers face Angie's truth (that she knows she'll be judged for) around how she feels as a working mom A personal share about something my therapist reminded me of recently  Angie's funny (but deeply important and telling) share that she surprises me with  Angie's revelations around accountability and sustainable growth A reflection on Angie's year and what it means to honor and acknowledge the tough seasons   Episode Links Join my Facebook group Learn more about Angie on her website  

The Agile World with Greg Kihlstrom
#452: Enhancing E-commerce with AI with Sean Mullaney, Algolia

The Agile World with Greg Kihlstrom

Play Episode Listen Later Nov 29, 2023 24:17


Today we're going to talk about enhancing E-commerce with AI by improving personalization, relevance, and the overall customer experience. To help me discuss this topic, I'd like to welcome Sean Mullaney, a former Stripe and Google Executive, who is now Chief Technology Officer at Algolia, which you may or may not know is actually the second largest search engine behind Google, powering more than 1.75 trillion consumer search requests each year. RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! Algolia website: https://www.algolia.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Owned and Operated
#69- Home Service Marketing: Shoulder Season Strategies

Owned and Operated

Play Episode Listen Later Nov 28, 2023 37:05


Join John and Jack in this episode as they share practical strategies for thriving in the home services industry's shoulder seasons. From tech tips to customer connections, learn how to boost your business year-round with proactive and strategic marketing methods.Ready to up your home service game? Tune in now for actionable tips to enhance your business during shoulder seasons and master strategic marketing methods!Discussion Highlights:Utilizing technology: They discuss the use of software, particularly Service Titan, for efficient equipment management and data utilization.Marketing benefits: They explore how technology aids marketing efforts, from targeted campaigns to gathering valuable customer data.Scale considerations: John and Jack recognize that even though they function on a larger scale, the strategies they've talked about can be applied to home services businesses of different sizes on a smaller scale.Customer contact: Emphasizing the significance of reaching out to customers, they discuss the impact of personal calls in addition to emails and SMS.Door knocking strategy: Implementing a door knocking strategy is considered a potential game-changer in the HVAC industry, as discussed in this episode.Cost per lead analysis: They stress the importance of assessing the cost per lead and distinguishing between new customer acquisition and reactivating existing customers.Marketing mediums: The conversation revolves around a variety of marketing channels, underscoring the pivotal importance of efficiently leveraging existing customer lists, with a specific focus on PPC.Surviving shoulder seasons: The discussion concludes with them highlighting the critical role of mastering and growing during shoulder seasons for sustained home services business success.Host: John Wilson: @wilsoncompaniesHost: Jack Carr: @thehvacjackSpecial thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers. Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business.Subscribe Here: https://tinyurl.com/oaopodcastDon't miss out on our workshop 'Breaking 5 Million: Scaling Your Home Service Business.' Register today!Don't forget to subscribe!Youtube: @OwnedandOperatedPodcastX: @ownedoperatedcoSPOTIFY | APPLE PODCASTwww.ownedandoperated.comContact us: info@ownedandoperated.com

Spartan Up! - A Spartan Race for the Mind!
SquidHaus's Secret Weapon: How to Dominate the Fitness World | Lukas Pakter

Spartan Up! - A Spartan Race for the Mind!

Play Episode Listen Later Nov 28, 2023 26:45


Joe De Sena sits down with a young entrepreneur Lukas Pakter, the founder of the SquidHaus fitness apparel company, to discuss sensitive global issues with nuance, as well as Lucas' unconventional path to building his booming athletic apparel brand.   Lucas shares his viral strategy of leveraging an "influential army" of top fitness creators to take over the scene. He plans to sell thousands of discounted tickets to Joe's Spartan Race using influencer codes, donating over $1M to charity in the process. Joe gives the plan his stamp of approval.   Viewers will learn Lucas's unique brand story, top tips for starting young, and lessons on accountability from these experienced leaders. With open discussion on controversy and actionable advice, this episode is a must-watch for anyone pursuing a business or looking to better understand complex issues.   Highlights: 00:00 Joe's “controversial” post on IG 02:34 The conversation has to happen 04:06 We shy away from having a stance 05:59 What does SquidHaus mean and represent? 08:06 Finding a job vs. starting a company 10:04 Leveraging business through Spartan Race 14:34 How to start a business? 16:44 Three things every entrepreneur should do every day 19:55 Three books everybody needs to read 21:57 How to find Lukas Pakter?

Empire Flippers Podcast
Revisited - How to Unlock the Hidden Growth Potential of Pinterest with Kate Ahl [The Opportunity Ep. 63]

Empire Flippers Podcast

Play Episode Listen Later Nov 28, 2023 60:18


How do you integrate your business into consumers' lives and have your products playing on their minds, even when they're not online? Today's guest believes Pinterest is the key to deepening customer engagement. In this episode, we talk to Kate Ahl, the founder of Simple Pin Media, a marketing agency that creates personalized Pinterest marketing strategies for online businesses. Kate also created the Simple Pin Podcast, a popular Pinterest-focused podcast that boasts over a million downloads. Kate has a unique take on Pinterest, believing that it doesn't fit in with the likes of Instagram and Facebook. She has often stated: “Pinterest is very much like Google. It is not a social media platform, it is a search and discovery network.” In this interview, Kate elaborates on this concept and explains how patience is a virtue when marketing on this unique platform – which can pay off handsomely. We also dig into what makes Pinterest users tick and how entrepreneurs can leverage Pinterest to grow their traffic and boost their brand awareness.  Kate walks us through how the pinning platform has changed over the years and the new trends that are shaping the Pinterest landscape. Taking these factors into account, Kate discusses the biggest challenges businesses face when using Pinterest and how to go about setting up a successful Pinterest marketing strategy for years to come. If you feel like your Pinterest marketing is lacking that extra oomph, you don't want to miss out on this episode! Topics Discussed in this episode: How Kate got started on Pinterest and the birth of Simple Pin Media (02:04) Why Pinterest is a search and discovery network, not a social media platform (07:52) How Pinterest can supplement your SEO to bring in floods of traffic to your site (09:19) How the Pinterest ecosystem has evolved over the years (14:18) What it takes to be successful and the trends driving Pinterest today (17:27) The Pinterest Verified Merchant Program and buying intent on Pinterest (21:58) Is Pinterest the right platform for Amazon sellers? (29:03) The steps to starting a successful Pinterest marketing strategy (35:46) Kate's biggest success story growing client's businesses through Pinterest (44:12) The biggest challenges that businesses encounter when using Pinterest (47:03) How Kate built her Simple Pin Media team by training women in her community (51:25) What Kate's podcast has shown her about the power of the Pinterest community (54:18) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Simple Pin Media Canva Sit back, grab a coffee, and learn how to create a Pinterest marketing strategy that will shine a spotlight on your business!

Fiercely Freelance
People-Pleasing & Playing it Safe is Blocking You From Your Fullest Potential

Fiercely Freelance

Play Episode Listen Later Nov 28, 2023 14:09


Change is one thing that needs to happen in every business if you want to grow. However, there are many adjustments that you need to make for that growth to happen, including those little things that you may think you already stopped doing a long time ago.One of those things most people think they stopped doing from their earlier freelancer days was people-pleasing. But the truth is, most service providers have a hard time saying “no” to make clients happy no matter the cost, and the cost is often freelancer fatigue and burnout.Playing it safe is what gets most people a business running in the first place, but isn't what will make that business scale to the next level. Listen and learn what other steps you can take to continue on your growth path to achieve a peaceful and successful business.Apply for my mastermind, Ultimate Peace here::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

AI business strategies involve the utilization of artificial intelligence technologies to enhance various aspects of a company's operations, from customer service and marketing to production and decision-making. By harnessing the power of AI, businesses can gain a competitive edge, making informed decisions, streamlining processes, and ultimately driving growth and innovation. Bob Pellerin is an accomplished IT specialist renowned for his virtualization and artificial intelligence expertise. With a burgeoning YouTube channel boasting over 1.5 million views, Bob has cemented his status as a prominent figure in the tech world. In addition to his digital presence, he's an author of science fiction novels and a versatile writer, contributing articles across various domains, from IT and finance to the precious metal industry. Tune in as Bob shares his experience, insights, and knowledge about AI and utilizing it to make a successful business. Resources BOB PELLERIN Site Bob Pellerin on Linkedin  Bob Pellerin on Amazon

The Agile World with Greg Kihlstrom
#451: The Post Cookie World and CX with Carl White, Nano Interactive

The Agile World with Greg Kihlstrom

Play Episode Listen Later Nov 27, 2023 22:48


Nano Interactive's recent data showed that 70% of UK consumers now regularly hide their personal data when online, and as the Government pushes through both its Data Protection and Digital Information Bill and its Online Safety Bill, marketers need to be prepared for the post cookie apocalypse or they risk being left behind and their ad effectiveness will suffer. Today we're going to talk about the post cookie world and what this means for advertisers and marketers, and how it stands to affect the customer experience. To help me discuss this topic, I'd like to welcome Carl White, Co-Founder and Group CEO at Nano Interactive. RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

6-Figure Mompreneur Podcast
EP 355 | Honoring your innate strengths featuring Mia Poulsen

6-Figure Mompreneur Podcast

Play Episode Listen Later Nov 27, 2023 30:47


Mia Poulsen is a Business Mentor, Transformational Coach, and a Human Design Reader for soul-led women entrepreneurs.She has spent the past 10 years building online businesses to multiple 6-figure businesses – from her legendary blue sofa – while also supporting her family of 4 children.She's super transparent about it not being easy, because building a successful business requires transformational work on all levels. It requires you to step into the highest version of yourself, and this is what Mia calls, The Soulful Empress.But what she will let you know is that you don't have to work your butt off or compromise precious time with your family or yourself or even try to be something you are not to see success in your business!The journey starts by knowing your soul´s blueprint and authentic strengths, honoring who you are and what really matters to you, and utilizing both your powerhouse energy and aligned business strategies.TAKEAWAYSExplore your feminine energy by asking yourself questions like, "What is my purpose?", "What is my contribution?", "What are my top talents?", or "What is my passion?". The reason to ask yourself these questions is to try to get yourself to a place of more presence and joy.Spend time getting to know who you truly are. When Mia began to implement who she was, felt like she was enough, and realized the abundance she already had, that is when she saw the most business growth and things began to naturally fall into place.Focus on the functional version of feminine energy and the functional version of masculine energy. You cannot have success without both energies. They have to work together. This can change your whole perspective of life and can lift the veil of scarcity of not being and having enough.RESOURCES:Find the blog post that accompanies this episode Grab Pitch Perfect for only $37, now through November 27 CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

The Kathy Barnette Show
You DO NOT Know Mike Lindell | MyPillow Owner Tells His Story

The Kathy Barnette Show

Play Episode Listen Later Nov 27, 2023 41:44


Chapters: [00:01:00] Discussion on political weaponization. [00:04:00] Lindell's perspective on personal peace of mind. [00:07:00] Success story of MyPillow. [00:10:00] Commentary on current social and political issues. [00:12:00] Reflection on the impact of the Trump administration. [00:15:00] Analysis of media narratives. [00:17:00] Lindell on the challenges faced by MyPillow. [00:20:00] Lindell's view on legal battles and future strategies. [00:25:00] Promotion of MyPillow products. [00:27:00] Lindell's first encounter with Donald Trump. [00:30:00] Discussion on public perception of Trump. [00:32:00] Lindell's take on Trump's presidency. [00:35:00] Reflection on personal faith and resilience. [00:38:00] Lindell's future plans and aspirations. [00:40:00] Closing thoughts and reflections.

Interviews: Tech and Business
Enterprise AI Strategy: Planning to Execution, with Citi

Interviews: Tech and Business

Play Episode Listen Later Nov 27, 2023 43:14


Explore artificial intelligence (AI) and machine learning (ML) in the corporate environment, featuring Murli Buluswar, the Head of Analytics for the U.S. Personal Bank at Citi. The discussion focuses on integrating AI and ML into core business strategies and operations, offering a nuanced perspective on leveraging these technologies for improve decision-making and business outcomes.Key learnings from this episode include:► *Integrating AI/ML into Business Strategy and Operations:* Gain insights into how AI and ML are reshaping strategic planning and operational processes, emphasizing the need for a holistic approach that goes beyond simply adopting tools.► *Emphasis on Outcome-Driven AI Initiatives:* Discover the importance of focusing on measurable results in AI/ML projects, highlighting the significance of financial outcomes and the value of cross-functional team collaboration for impactful implementation.► *Fostering a Culture of Innovation and Curiosity in AI Adoption:* Learn about the challenges and strategies involved in creating an organizational culture that is receptive to AI, underlining the necessity for continuous learning, innovation, and curiosity to fully harness AI's potential in business.Join this thought-provoking episode with Murli Buluswar, examining strategic and operational facets of AI in the enterprise, uncovering key insights and actionable strategies for businesses aiming to navigate the enterprise AI.

Business Growth Architect Show
Ep #96: Jeff Smith: Unlocking Success: Mastering KPIs the Easy Way

Business Growth Architect Show

Play Episode Listen Later Nov 27, 2023 35:07


In the episode of the Business Growth Architect Show we talk to Jeff Smith, whom I consider one of the, if not the father of KPIs. He is the author of The KPI Book (already in its Third Edition) and we are going deep on key performance indicators (KPIs) and their significance in your business strategy. He emphasizes that KPIs are never about measuring people, please listen in, he has some strong words about this, but rather about figuring out what makes sense to measure and then asking yourself why this number even matters.   Jeff explained that KPIs should be used to evaluate whether actions are leading to desired goals, and they serve as a pathway or roadmap to the destination. Because the term KPI is often misconstrued and considered complicated he provides a very simple example of using calorie counting for weight loss. He illustrates that KPIs are not about blaming or terrorizing individuals for not meeting goals, but rather asking questions to understand the causes and effects of outcomes. Game changing.   Next we discuss the difference between cause and effect, emphasizing that the information provided by KPIs raises MORE questions and prompts a deeper understanding of the underlying reasons for the results. You will never look at KPIs the same way again, I promise.     Resources Mentioned: Jeff Smith:  Website | Facebook | LinkedIn  

Entrepreneurhood
Are Entrepreneurs Born or Made?

Entrepreneurhood

Play Episode Listen Later Nov 26, 2023 48:02


Join our episode today as we explore the age-old question of nature vs nurture in the world of business. Are some individuals destined for entrepreneurship from birth, or is it the sum of their life experiences that molds them into successful business leaders? Let's dive into the diverse perspectives and uncover the traits, skills, and stories that shape the entrepreneurial journey. Are entrepreneurs born, made, or a bit of both? Share your thoughts in the comments below! We are excited to hear from you, too.Support the showConnect with Leahcim and KB on the Entrepreneurhood Instagram or on their personal pages. @TheEntrepreneurhood@KBthetrainer@Leahcimjamescoaching

Carl Gould Collective
Carl Gould Collective Jim Barker

Carl Gould Collective

Play Episode Listen Later Nov 25, 2023 36:36


Jim Barker leads revenue growth for Live Earth out of Dallas, Texas, helping the world's largest organizations make faster and better decisions with data. Live Earth's operational analytics and data enrichment platform leverages real-world data with customer data to provide actionable insights allowing them to win in their marketplace over the competition. Jim is a driven sales and marketing leader with 25+ years of experience leading organizations in the technology and communications space.    

The Agile World with Greg Kihlstrom
#450: Black Friday Special: Real-time Data & AI for In-store Retail Operations, with Joe Shasteen, RetailNext

The Agile World with Greg Kihlstrom

Play Episode Listen Later Nov 24, 2023 25:12


We are presenting our 2nd annual Black Friday special episode, where we focus on an aspect of retail, looking back on the current year, as well as to what retailers should be keeping in mind for next year. With the prevalence of online shopping and growing ecommerce providers, brick-and-mortar retailers require business intelligence tools dedicated to in-store analytics to stay competitive in an omnichannel world.  Today we're going to talk about real-time data and AI for in-store retail operations.  To help me discuss this topic, I'd like to welcome Joe Shasteen, Global Manager, Advanced Analytics at RetailNext. RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

The Bootstrapped Founder
271: Arvid's Top 15 Book Recommendations for Founders

The Bootstrapped Founder

Play Episode Listen Later Nov 24, 2023 15:51


If you're shopping for books this Black Friday, here are the 15 most impactful books I read before and during my SaaS founder journey. From entrepreneurship to marketing and customer interaction, you'll have a lot to put on your Black Friday shopping list.My own work is available for 50% off on Gumroad for a few days, too. Use the code BFF for Zero to Sold, The Embedded Entrepreneur, and Find your Following.And now, let's grow your library with the likes of Rob Walling, John Warrillow, Michele Hansen, and many more:This episode is sponsored by Acquire.comThe blog post: The podcast episode: The video: https://youtu.be/F9iIxqtvNUIYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

ITSPmagazine | Technology. Cybersecurity. Society
Book | Game Changer: How Strategic Pricing Shapes Businesses, Markets and Society | A Conversation with with Jean-Manuel Izaret | Redefining Society with Marco Ciappelli

ITSPmagazine | Technology. Cybersecurity. Society

Play Episode Listen Later Nov 24, 2023 46:34


Guest: Jean-Manuel Izaret, AuthorOn Linkedin | https://www.linkedin.com/in/izaret/On Twitter | https://twitter.com/izaret____________________________Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli_____________________________This Episode's SponsorsBlackCloak

How2Exit: Mergers and Acquisitions of Small to Middle Market Businesses
E163: M&A Through The Eyes of The Strategic Acquirer with Scott Kaeser

How2Exit: Mergers and Acquisitions of Small to Middle Market Businesses

Play Episode Listen Later Nov 24, 2023 51:17


"This episode was brought to you by Reconciled.com. Helping M&A Entrepreneurs just like you with Bookkeeping, CFO & Controller Services, Outsourced Enterprise Accounting and Tax Services. Reconciled.com"Watch it on Youtube: https://youtu.be/OWX6YChEVaAAbout The Guest(s): Scott Kaeser is the Chief Development Officer for Tarian Security. With over 15 years of experience in corporate development and mergers and acquisitions, Scott specializes in acquiring and integrating security companies into Tarian Security's portfolio. He has a background in corporate finance and management consulting, and has successfully completed over 30 acquisitions in the security industry.Summary: Scott Kaeser, Chief Development Officer for Tarian Security, shares his insights on the world of strategic acquisitions and mergers in the security industry. He discusses his background in corporate finance and management consulting, and how he got started in the security industry. Scott explains the role of a Chief Development Officer and the process of acquiring and integrating security companies into Tarian Security. He emphasizes the importance of due diligence, communication, and trust in successful acquisitions. Scott also highlights the challenges and opportunities in the security industry, and the factors that make a security company an attractive target for acquisition.Key Takeaways:The security industry is a $30 billion industry in the US, with over 10,000 security companies.Tarian Security focuses on acquiring security companies with annual revenues ranging from $5 million to $10 million.The profit margins in the security industry are typically around 10%, making it a highly competitive and cost-sensitive business.Tarian Security differentiates itself by providing excellent customer service and investing in its employees and management team.Sellers should be honest and transparent during the acquisition process, as trust and open communication are crucial for a successful transaction.--------------------------------------------------Contact Scott onLinkedin: https://www.linkedin.com/in/scott-kaeser-2357263/Website: https://tariangroup.com/--------------------------------------------------How2Exit Joins IT ExchangeNet's Channel Partner Network!-Why IT ExchangeNet?Since 1998, IT ExchangeNet has created $5 billion in value by selling more than 225 IT businesses in 20 countries. IT ExchangeNet works exclusively with IT-enabled businesses generating between $5M and $30M who are ready to be sold, and M&A decision-makers who are ready to buy. For over 25 years IT ExchangeNet has developed industry knowledge that helps them determine whether a seller is a good fit for their buyers before making a match."Out of all of the brokers I've met, this team has the most experience and I believe the best ability to get IT service businesses sold at the best price" - Ron SkeltonThe IT ExchangeNet M&A Marketplace we partnered with has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms, and channel partners in the Microsoft, Oracle, ServiceNow, and Salesforce space.If you are interested in learning more about the process and current market valuations, complete the contact form and we'll respond within one business day. Everything is kept confidential.Are you interested in what your business may be worth? Unlock the value of your IT Services firm, visit https://www.itexchangenet.com/marketplace-how2exit and complete the contact form.Our partnership with IT ExchangeNet focuses on deals above $5M in value. If you are looking to buy or sell a tech business below the $5M mark, we recommend Flippa.--------------------------------------------------

Sisternomics
How to Collect Your Cash from Slow-paying Clients

Sisternomics

Play Episode Listen Later Nov 23, 2023 41:50


Dee Bowden is known as the Collect the Cash expert. After collecting $6Million dollars in 60 days while working for a small IT company, she recognized that many 1-person businesses lose substantial revenue because they don't have a process for dealing with slow paying clients or outstanding invoices.    Can you relate? If so, Dee is here, breaking her simple process down, so you can collect your cash with ease and grace, without feeling slimy.   Dee's revenue recovery strategies have been featured in Forbes, Yahoo Finance, VIP Global, and Black Enterprise and Thrive Global Magazines.   Listen as Dee shares these Key Takeaways: Exactly what she did when an IT company tasked her with collecting $8 million in outstanding invoices. 3 steps you can take to collect the cash as a business owner The importance of a complete sales process How to set up your own tracking system & and avoid invoicing mistakes Dee's approach to empowering business owners to take control of their accounts receivable through coaching and teaching. How she built the Collect the Cash brand.   Connect with Dee: https://collectthecash.biz/book/   Connect with the host of Sisternomics, Monique, on Instagram. To join the Sisternomics Private Facebook community, click HERE. Hit the share button and send this episode to a friend or colleague who can benefit from it!  

iDigress with Troy Sandidge
95. Your Marketing Sucks! A Reflection On Challenging The Legacy Of Best Marketing Practices & Why We Need To Embrace Inclusive Marketing

iDigress with Troy Sandidge

Play Episode Listen Later Nov 23, 2023 19:10


Your marketing sucks... respectfully, maybe? But let's talk about the reasons it may be failing you and what you can do about it.Think of the "best practices" in marketing and business that you hold in high regard as foundational pieces to how you do marketing and business in the first place. When was the last time you actually evaluated them? Is that information relevant to where you are now and driving results home for you? What about the people, business, and resources you learn from and base many of your implementations, strategies, martech stack, and timelines on when both evaluating the market and your business? When was the last time you assessed the relevancy of those sources in today's modern era of marketing and business operations?Think of this episode as a mental questionnaire and checklist to reevaluate the core sources that influence how you look and do marketing. Hopefully, it sparks curiosity to explore and optimize it for better results and outcomes. Beyond The Episode Gems:Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations ForwardDiscover All of the Podcats on the HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

The Innovation Economy
#15: Intrapreneurship and fostering innovation from within, with Shane Pahl

The Innovation Economy

Play Episode Listen Later Nov 23, 2023 47:20


In this episode, Adam Chen interviews Shane Pahl, a consultant by trade and organizational anthropologist by training. We discuss such heady topics as defining what intraprenuership means and how we see that play out in the organizations we have both worked with. Take a listen to glean insights on how organizations can cultivate people and foster innovation from the viewpoint of a hired gun brought in from the outside. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.

The Agile World with Greg Kihlstrom
#449: Making better proposals with Joe Ardeeser, Smart Pricing Table

The Agile World with Greg Kihlstrom

Play Episode Listen Later Nov 22, 2023 31:58


Today we're going to talk about proposals - love them or hate them, they are a requirement for so many companies, consultancies, and consultants to get new customers and new projects. Today we're going to talk about some ways to do proposals better and smarter. To help me discuss this topic, I'd like to welcome Joe Ardeeser, Founder & CEO at Smart Pricing Table. RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! Smart Pricing Table website: https://www.smartpricingtable Free download: The Profitable Proposal Blueprint: https://www.smartpricingtable.com/free-guide The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

LITerally
Accountability, Time Tracking and CEO Shifts (Session 18 with Angie)

LITerally

Play Episode Listen Later Nov 22, 2023 55:47


In our FINAL session with Angie (Session 18), we discuss her perspective on accountability after having all of her sessions recorded and what it did (and didn't) do for her. We also review her Toggl report, talk about if she's truly one of those people who are “busy but don't work” and look at what CEO shifts she can make to be able to both run AND grow the business without burning out.    In this episode, you'll hear:   What I actually think about external accountability (this will probably surprise you) The realizations Angie had from tracking her time for a week The reality of being a busy CEO and running a business that doesn't get talked about enough The important consideration we must make before we say ‘yes' to something new The challenge of both running AND growing a business (and how to navigate it) The check in we end with that is the question most of us need to ask ourselves (and won't always give ourselves permission for)   Episode Links Join my Facebook group Learn more about Angie on her website  

Wear Wag Repeat Podcast
Top 10 Pet Business Strategies from Almost 300 Episodes

Wear Wag Repeat Podcast

Play Episode Listen Later Nov 22, 2023 28:00


As we approach 300 episodes I thought it would be valuable to share the top success strategies I've learned from women petpreneur guests on the podcast.  I've interviewed some of the top women in the pet industry. But if you wanted to listen to every episode, it would take over 146 hours!  I know you don't have that kind of time… after all, you're growing a pet business of your own.  So, I did you a favor and pulled 10 of the most impactful lessons I've learned from my guests.  In this episode, you'll hear about 5 of their proven success principles. Make sure to grab the download for all 10. Find it in the shownotes:  https://wearwagrepeat.com/podcast-episode-296/ Black Friday Deals: https://wearwagrepeat.com/black-friday-deals/   

Beyond 8 Figures
Incremental Growth for Long-Lasting Success with Eugene Ravitsky, FactoryPure

Beyond 8 Figures

Play Episode Listen Later Nov 22, 2023 28:18


Overnight success and exponential growth may sound appealing, but incremental growth is the true key to long-lasting success. Eugene Ravitsky from FactoryPure joins A.J. to discuss the importance of incremental business improvements, how to deliberately and proactively build your infrastructure, and why consistent check-ins with your team are integral to your company's longevity.About Eugene Ravitsky:Eugene Ravitsky is the Co-Founder and President of FactoryPure, one of the fastest-growing eCommerce companies in the United States specializing in heavy-duty items such as generators, air purifiers, and water filters. He's the type of entrepreneur whose passion for business started early on, back when he was in fourth grade, selling fireball candy to his classmates. Fast forward many years, he and his brother co-founded their first business together. Even though it wasn't an instant success, it still turned out to be a defining moment for the brothers, who persevered and eventually discovered their niche. That's how FactoryPure was born. The company has consistently grown since then, doubling sales every year and earning a spot on the INC 5000 list for five years now.Key Insights: Always be ready to pivot your business. You need to be ready to change direction if needed. Sometimes, it's needed when there's too much competition in your current niche, when you hit the growth ceiling, or when your customers aren't responding to your offer as you expected. Eugene is a great example of how understanding customer preferences can help you identify a unique opportunity in the market and recognize that it's time to pivot. (01:47)  Effective employee management is crucial for your growth potential. As your company grows, employee management becomes more critical and challenging because its growth depends on its employees. You need to establish clear communication channels, address issues proactively, conduct regular coaching sessions, and have consistent check-ins with your team to create a supportive environment. (06:33) Take a deliberate approach to personnel expansion. This will give you a unique opportunity to engage in their training personally, understand the nuances of each team member's personality, and tailor your management style based on individual responses. Ultimately, you will create a culture of open communication where every employee is committed to the company's long-lasting success. (08:30)  Build your infrastructure proactively. Solid infrastructure is vital for a growing business because it helps lay the foundation for scalability, efficiency, and sustainability. This helps the organization handle increased demands and adapt to changes in the market, setting the stage for incremental growth and longevity. (11:32) Make automation your ally. When business becomes more complex and requires more time and resources, automation can minimize the effort. It helps streamline repetitive tasks and saves a lot of time. Most importantly, it improves efficiency, a key element for managing the complexities of growth. This ultimately allows the employees to focus on more strategic and high-value activities. (13:37)  Eugene's best advice for entrepreneurs:“It's like with anything else, the experience helps. So when you've been doing it for so long, a lot of the problems tend to be similar or at least the same, so you can see them a lot farther out. ” (06:20)Connect with Eugene: LinkedInResources Mentioned: FactoryPure About FactoryPure: Call FactoryPure at (888) 978-4993  Follow Beyond 8 Figures: Linkedin Twitter Website

Tech for Non-Techies
178. How Logitech grew profits 4x in 3 years

Tech for Non-Techies

Play Episode Listen Later Nov 22, 2023 20:40


Before the advent of the iPhone, Logitech was a boring but successful company, making $2 billion per year. They made functional but ugly computer mice at affordable prices. But when the world moved from PC to mobile, its revenues tanked and its future looked bleak. The board knew they had to make a radical change, and hired Bracken Darrell as its CEO. Darrell changed the entire ethos of the company from an engineering led firm to a design led firm.  Darrell was Logitech CEO for 10 years. Under his leadership, Logitech expanded into more than 20 new product categories, more than doubled revenue, and achieved a 10x increase in market capitalization. Listen to this episode to learn: What Bracken Darrell did to turn around Logitech's fortunes Where he cut spending and where he increased it Which key hire helped him turn Logitech around How design thinking changed the entire company from the inside Join our January workshop & get Early Bird pricing: Design 2024 to be Your Best Year Yet Resources mentioned in this episode: The Storied Future podcast: The CEO who's designing the future Fast Company: Logitech Quadrupled Its Profits–With One Big Design Idea CRM.org: How Logitech Designed a New Future for Themselves ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.   

CEO in Overflow Podcast
How To Set Up Your Business Strategy For Black Friday (and Beyond!)

CEO in Overflow Podcast

Play Episode Listen Later Nov 22, 2023 21:34


In this episode of Em's Gems, I am talking about masterminds, Black Friday emails, and what 2024 will look like. I'll cover what's changing in 2024 for my business strategy, why I'll probably always offer a mini mind and mini group program, why having signature micro offers is so important, how to decide the vibe of your mastermind, and how I create content from client conversations. Plus, I'm giving an in-depth breakdown of how many emails to send during Black Friday (and what to include in each!). Join Em's next livestream every Friday in her free Facebook group. You can ask her questions LIVE! https://www.facebook.com/groups/380383430629510 DM ME ON INSTAGRAM: https://www.instagram.com/emmhaas/

How2Exit: Mergers and Acquisitions of Small to Middle Market Businesses
E162: Reconciled CEO Michael Ly Shares Lessons Learned from Acquiring Accounting Firms

How2Exit: Mergers and Acquisitions of Small to Middle Market Businesses

Play Episode Listen Later Nov 22, 2023 53:45


"This episode was brought to you by Reconciled.com. Helping M&A Entrepreneurs just like you with Bookkeeping, CFO & Controller Services, Outsourced Enterprise Accounting and Tax Services. Reconciled.com"Watch it on Youtube: https://youtu.be/PLobQZTd4vcAbout The Guest(s): Michael Ly is the CEO of Reconciled, a company that provides bookkeeping and accounting services to small businesses and startups. With a background in accounting and finance, Michael has built his company through mergers and acquisitions, gaining valuable experience in the process.Summary: Michael Ly, CEO of Reconciled, shares his journey in the accounting industry and how he built his company through mergers and acquisitions. He discusses the challenges and lessons learned from acquiring other firms and offers advice for business owners looking to buy or sell a business. Michael emphasizes the importance of seeking help and advice from others, highlighting the generosity of people in sharing their knowledge and experiences. He also stresses the value of reaching out to industry experts and business owners for guidance and insights.Key Takeaways:Building a successful accounting firm requires providing affordable, accessible, and predictable bookkeeping services to small business owners.Acquiring other firms can be a strategic way to grow and expand your business, but it requires careful planning and integration.The transition period after an acquisition is crucial and should be given sufficient time to ensure smooth integration and cultural alignment.Seeking help and advice from experienced professionals and industry experts is essential when navigating the complexities of mergers and acquisitions.--------------------------------------------------Contact Michael onLinkedin: https://www.linkedin.com/in/michaelly/Website: http://reconciled.com/--------------------------------------------------How2Exit Joins IT ExchangeNet's Channel Partner Network!-Why IT ExchangeNet?Since 1998, IT ExchangeNet has created $5 billion in value by selling more than 225 IT businesses in 20 countries. IT ExchangeNet works exclusively with IT-enabled businesses generating between $5M and $30M who are ready to be sold, and M&A decision-makers who are ready to buy. For over 25 years IT ExchangeNet has developed industry knowledge that helps them determine whether a seller is a good fit for their buyers before making a match."Out of all of the brokers I've met, this team has the most experience and I believe the best ability to get IT service businesses sold at the best price" - Ron SkeltonThe IT ExchangeNet M&A Marketplace we partnered with has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms, and channel partners in the Microsoft, Oracle, ServiceNow, and Salesforce space.If you are interested in learning more about the process and current market valuations, complete the contact form and we'll respond within one business day. Everything is kept confidential.Are you interested in what your business may be worth? Unlock the value of your IT Services firm, visit https://www.itexchangenet.com/marketplace-how2exit and complete the contact form.Our partnership with IT ExchangeNet focuses on deals above $5M in value. If you are looking to buy or sell a tech business below the $5M mark, we recommend Flippa.--------------------------------------------------

Discover Drones
Kickstarting Your Drone Business Before Takeoff – marketing your business before you even get started

Discover Drones

Play Episode Listen Later Nov 21, 2023


https://youtu.be/SVE6Ddtkir8 ✅Free Digital Marketing Checklist for Your Drone Business: https://offers.flyelectricmonarch.com/checklist

Carl Gould #70secondCEO
Carl-Gould-#70secondCEO-First 2 Hires Part 3

Carl Gould #70secondCEO

Play Episode Listen Later Nov 21, 2023 1:16


First 2 Hires - Part 3 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. One movie that impacted impacted me for a lot of different reasons but did anyone see Schindler's List? What did Liam Neeson do every time he had an idea throughout the movie? He turned to his, to Ben Kingsley's character, I forget what his name was. And he just said, ‘I never want those guns to shoot straight again. Can we do it? He's yeah, we can do it, yep, we can do it. Do we have the money? Yeah, you got enough money, here's what you can do.' That's what I, there's so many lessons from that movie, but one of the things I took was, Liam Neeson doesn't happen without his finance person, or somebody, doesn't have to be a person could be an entity or whomever. But, I have somebody who, I have somebody oversees my personal finances as well as my business. So, I know you guys get squirrely about, oh my God, I don't want everyone to know what you make, everyone knows what you make. That day, you know, no, no I hide it good. No, you don't, you don't hide it good at all. They already know so let them at least help. Ok, so first one executive assistant, second one strong financial person. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Grit & Growth
Fail It 'til You Nail It: Masterclass on Embracing the Upside of Down

Grit & Growth

Play Episode Listen Later Nov 21, 2023 26:07


Welcome to Grit & Growth's masterclass on growth mindset and psychological safety and how they can empower employees to speak up, fail fast, and fail smart — with accountability but not retribution. Sarah Soule, Stanford Graduate School of Business professor in organizational behavior, has tips and tricks for leaders to help build a culture that encourages healthy debate and out-of-the-box thinking.Failure happens … whether you like it or not. Yet, almost every entrepreneur would agree that learning the right way to fail is what enables businesses to succeed. But how do you create an environment where people aren't afraid to fail? According to Professor Soule, it all starts with building an environment of psychological safety: a climate where people feel comfortable sharing their ideas and concerns and speaking up when needed without being judged or viewed negatively by the leaders when they do.Soule encourages leaders to remember that all humans make mistakes. And in some types of work, failure is actually part of the process. However, failure is not a luxury every organization has — especially in health care — so she recommends simulating failure instead. The key, she explains, is that when we make mistakes, we learn from them and don't hide them. Otherwise, they're likely to snowball into bigger mistakes. “One of the elements of psychological safety is that people on a team don't hide their mistakes. They also feel comfortable and safe to challenge their superiors, to challenge their colleagues, when they see something is about to go amiss,” she says.5 Masterclass Takeaways Not all mistakes are the same.Soule encourages everyone to “distinguish between mistakes that are made that should have been preventable — because somebody has been inattentive or has been sloppy or has just been going rogue — versus smart failure.”Try to learn from failure. “When and if we do fail or fall short of what we hoped, we can learn from it. That can only happen if the team feels like it is okay to bring forward these possibilities without you judging them or firing them because they're challenging you. It's not who failed. No blaming. But why did we fail? And what can we learn from that?” she says.Walk the walk. Talk the talk.Soule advises leaders to align their actions and values. “I think one of the things that's very important, particularly for a new leader in an established organization, is to come in right away and express what the values and expectations of the culture are going to be, and then to continually repeat them, and demonstrate that it's what the leader believes.”Strike a balance between acceptance and accountability. Soule says, “Leaders actually really need to distinguish between those two and not just celebrate all failure. There's got to be some accountability, right? When we have made mistakes that should have been preventable, we do need to hold people accountable for that.”Pre-mortems can be a safe way to simulate failure.“Pre-mortems are a structured but simple way to bring the whole team together to pretend that something has failed massively,” Soule explains. “Think very hard about what were the reasons for this failure and then brainstorm ways that those reasons could be averted as a way to prevent the failure from happening.”Listen to Sarah Soule's evidence, advice, and strategies for how to leverage psychological safety to increase team performance, productivity, and innovation by failing in the right way.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Empire Flippers Podcast
Revisited - Selling NFTs on Shopify: How to Get Ahead of the Game With Kasey Luck [The Opportunity Ep. 89]

Empire Flippers Podcast

Play Episode Listen Later Nov 21, 2023 50:26


In order to be successful, eCommerce sellers need to have the ability to be flexible and pivot to meet new trends head-on.  In this episode, Kasey Luck explains how Shopify merchants can take advantage of the hype surrounding NFTs by minting and selling them through their Shopify stores. Kasey is the founder of Luck & Co, an agency that specializes in increasing eCommerce conversion and retention rates through SMS and email marketing. She also has a YouTube channel, where she teaches valuable industry advice, helping eCommerce sellers to boost their sales.  Kasey walks us through the various use-cases for NFTs in eCommerce, the risks and rewards of branching out into NFTs, and how the crossover between eCommerce and blockchain will affect the industry in the coming years.  We also discuss what drew Kasey to the eCommerce industry, and her passion for email and SMS marketing. She explains the power that these marketing channels can provide to business owners, and reveals the most common marketing mistakes she sees sellers make. According to Kasey, “When you start a new brand, the first thing that you should be thinking about and setting up is your traffic. If you don't have traffic, you don't have anything else. It's too soon to be focusing on things like email and SMS marketing if you don't have any idea how you're going to drive traffic to your site.” If you're ready to step into the future of eCommerce and learn more about NFTs and the metaverse, then this is a conversation you don't want to miss out on! Topics Discussed in This Episode: Kasey walks us through her entrepreneurial journey so far (03:28) Why Kasey decided to start her own marketing agency (06:30) Why working in the eCommerce industry really resonates with Kasey (09:26) The common marketing mistakes that trip eCommerce sellers up (13:36) Kasey explains what exactly an NFT is(18:51) How NFTs are crossing over into the eCommerce world (23:45) The fundamentals Shopify owners should have in place before launching NFTs (29:15) The biggest risks associated with selling NFTs on Shopify (32:01) The advantages available to sellers who get into the NFT game early on (33:37) The changes Kasey predicts in the eCommerce industry over the next few years (34:39) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Luck & Co ReallyGoodEmails.com Mailed.com Mailcharts.com Sit back, grab a coffee, and learn how to take your eCommerce business to the next level by minting and selling  NFTs through your Shopify store.

The Opportunity Podcast
Revisited - Selling NFTs on Shopify: How to Get Ahead of the Game With Kasey Luck [Ep. 89]

The Opportunity Podcast

Play Episode Listen Later Nov 21, 2023 50:26


In order to be successful, eCommerce sellers need to have the ability to be flexible and pivot to meet new trends head-on.  In this episode, Kasey Luck explains how Shopify merchants can take advantage of the hype surrounding NFTs by minting and selling them through their Shopify stores. Kasey is the founder of Luck & Co, an agency that specializes in increasing eCommerce conversion and retention rates through SMS and email marketing. She also has a YouTube channel, where she teaches valuable industry advice, helping eCommerce sellers to boost their sales.  Kasey walks us through the various use-cases for NFTs in eCommerce, the risks and rewards of branching out into NFTs, and how the crossover between eCommerce and blockchain will affect the industry in the coming years.  We also discuss what drew Kasey to the eCommerce industry, and her passion for email and SMS marketing. She explains the power that these marketing channels can provide to business owners, and reveals the most common marketing mistakes she sees sellers make. According to Kasey, “When you start a new brand, the first thing that you should be thinking about and setting up is your traffic. If you don't have traffic, you don't have anything else. It's too soon to be focusing on things like email and SMS marketing if you don't have any idea how you're going to drive traffic to your site.” If you're ready to step into the future of eCommerce and learn more about NFTs and the metaverse, then this is a conversation you don't want to miss out on! Topics Discussed in This Episode: Kasey walks us through her entrepreneurial journey so far (03:28) Why Kasey decided to start her own marketing agency (06:30) Why working in the eCommerce industry really resonates with Kasey (09:26) The common marketing mistakes that trip eCommerce sellers up (13:36) Kasey explains what exactly an NFT is(18:51) How NFTs are crossing over into the eCommerce world (23:45) The fundamentals Shopify owners should have in place before launching NFTs (29:15) The biggest risks associated with selling NFTs on Shopify (32:01) The advantages available to sellers who get into the NFT game early on (33:37) The changes Kasey predicts in the eCommerce industry over the next few years (34:39) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Luck & Co ReallyGoodEmails.com Mailed.com Mailcharts.com Sit back, grab a coffee, and learn how to take your eCommerce business to the next level by minting and selling  NFTs through your Shopify store.

ITSPmagazine | Technology. Cybersecurity. Society
The Secret to Business Strategy Success | A Conversation with Jeron Kraaijenbrink | The Soulful CXO Podcast with Dr. Rebecca Wynn

ITSPmagazine | Technology. Cybersecurity. Society

Play Episode Listen Later Nov 21, 2023 31:13


Guest: Jeron Kraaijenbrink, Strategy & Leadership Author, CEO & Business StrategistOn LinkedIn | http://www.linkedin.com/in/jeroenkraaijenbrinkOn Forbes | https://www.forbes.com/sites/jeroenkraaijenbrink/?sh=60140eba3848At University of Amsterdam | https://www.uva.nl/en/profile/k/r/j.kraaijenbrink/j.kraaijenbrink.html?cb#ProfileOn Amazon | https://www.amazon.com/stores/author/B072MZC831/aboutHost: Dr. Rebecca WynnOn ITSPmagazine  

The Senior Studio Success Podcast With Jena Golden
107: How To Stop People Pleasing In Your Business

The Senior Studio Success Podcast With Jena Golden

Play Episode Listen Later Nov 21, 2023 21:37


50% BLACK FRIDAY SALE IS HERE!Senior Magazine Templates, Model Team Magazine Templates, Email Templates For Your Photography Studio, Social Media Course For Photographers, Pricing & Sales Course For Photographers AND all of my 2024 photography business coaching intensives!!!50% OFF EVERYTHING IN THE SHOP!50% OFF COACHING INTENSIVES HERE!2024 ALL ACCESS PASS ON SALE TOO!People-pleasing in business is a great way to not make money and leave you feeling burnt out and resentful.  So let's put a stop to all that!  In this episode you'll learn where people-pleasing comes from, signs of people-pleasing you may not know about and ways to stop people-pleasing.JOIN SOCIAL THAT SELLS HERE DOWNLOAD 30 CHATGPT PROMPTS HERESTUDIO SECRETS: 12 MONTH BUSINESS COACHING PROGRAMLet's connect online! Facebook Instagram Pinterest Client Favorites: Model Team Magazine Template Senior Magazine Template Senior Photographer's Email Templates My Favorites: Honeybook - client management Photobiz - websites ShootProof - galleries Project Broadcast - text marketing

Fiercely Freelance
5 Rules for Building a Trustworthy + Peaceful Team Dynamic

Fiercely Freelance

Play Episode Listen Later Nov 21, 2023 11:31


You can build an amazing team with people ready to help you take your business to the next level. However, creating a team can be a stressful experience for many service providers and agency owners. That's why I have 5 rules to create a great team that will save you a lot of unnecessary stress.Some of these rules you are about to learn, in hindsight, might seem obvious but a lot of service providers get wrong the first time. From first-hand experience, let me tell you they aren't as obvious as they seem sometimes. Listen in to learn more about these 5 rules for building a trustworthy and peaceful team dynamic, from collaborating together and communicating to creating onboarding documents to prepare new team members. Join the waitlist for my new mastermind, Ultimate Peace (applications open on Nov 27th): https://ceels-lockley.myflodesk.com/ultimate-peace::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

RISE Urban Nation
Rising to the Top: Daphne E. Jones on Breaking Barriers in Corporate America

RISE Urban Nation

Play Episode Listen Later Nov 21, 2023 44:45


Introduction of Daphne E. Jones by host Taryell Simmons.Daphne's path from modest beginnings to a Fortune 500 powerhouse.Insights from her tenure at GE Healthcare, Hospira, and other leading corporations.Discussion on the impactful messages in "WIN WHEN THEY SAY YOU WON'T."Exploring the evolution of work, innovation, and digital transformation.Insights from Daphne's board roles at AMN Healthcare, Inc., Barnes Group Inc., and Masonite International Corporation.Strategies for overcoming obstacles in corporate careers.Daphne's views on diversity and women's roles in leadership.Recognition by Fortune Magazine and other achievements.Advice for upcoming professionals aiming for corporate success.Concluding thoughts and where to connect with Daphne E. Jones.

Becoming Boss Podcast
189. Consistency vs. Perfection

Becoming Boss Podcast

Play Episode Listen Later Nov 20, 2023 22:24


Many of us find ourselves uttering phrases like, "I'm not consistent enough with..." This sentiment is a common hurdle when forming new habits or accomplishing goals. The challenge often lies in how we define and approach consistency. Are we setting ourselves up for success, or are we unknowingly sabotaging our efforts?   In today's episode, Kristen explores one of the major pitfalls in pursuing consistency: the intrusion of perfectionism. She challenges you to shift your mindset and change your relationship with consistency.    Let's look at a few highlights: Instead of viewing consistency as a gradual effort over time, many perceive it as an all-or-nothing endeavor.  You might be using the desire for perfection as an excuse. This mindset shift from "keep going" to "start over" can hinder progress and lead to frustration. Instead of aiming for perfection, consider what percentage of your goal you can realistically achieve each day. Perfectionism often stems from an all-or-nothing mentality, allowing for zero flexibility. Challenge this mindset by acknowledging that progress is progress, regardless of perfection. Aim for the 8/20 rule, understanding that imperfections are part of the journey.   Rather than fixating on perfect execution, embrace the power of progress. Remember, it's not about starting over; it's about continuously reminding yourself to keep going. Embrace the imperfect journey, celebrate the victories, and unlock the transformative potential of consistent and intentional effort. Elevate your holiday sales with our Monetize & Maximize Holiday Sales Guide, your ultimate resource for proven, organic marketing success. Don't miss out on the chance to boost profits and drive sales this season.  Introducing the Social Selling Leadership School: A 12-week Advanced Leadership Certification program for Network Marketers. This program was designed to give you everything you need to be a confident and transformational coach for the people you serve and help your team get massive results. This is the ONLY Coaching Certification program built specifically for the social selling market. Find out more and join the waitlist here!.   Thanks for listening! Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https:/Kristenboss.com/question   Connect with Kristen:   If you're ready to learn the simple process of running your social selling business online, you have to check out Kristen's live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com  

The Agile World with Greg Kihlstrom
#448: Creating a strikingly different brand with Dharma Pachner, Contrast & Co.

The Agile World with Greg Kihlstrom

Play Episode Listen Later Nov 20, 2023 20:56


I'm excited to bring you the latest in a multi-part series sponsored by Contrast & Co., an award-winning brand strategy and communications agency determined to build the most strikingly different brand experiences anywhere. Today we're going to talk about creating a strikingly different brand, why it is so important, as well as the cost of inauthenticity in branding.  To help me discuss this topic, I'd like to welcome Dharma Pachner, Founder & Chief Creative Officer at Contrast & Co. RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company