NCRB: Making It Happen

In this final episode of the series Naked and unashamed we tackle the really important issue of getting to the root of the reason why you may have hiding yourself from your brand. Because if we don't address the root reason, what will happen is for the short term length of time that we run the challenge you may post one image, or you may do one IGTV or one IG live, but it won't be something that is is sustained. And it is so incredibly important that we get to be confident about ourselves, that we own and respect and love ourselves so that we can effectively run our business and the other success is that we deserve to be. So listen to the words in this episode and here are some tips on how you can get to the bottom of it all.

It can be really daunting to step out there and put yourself on the front line, potentially to come up against opposition, attack, judgement I mean who would look forward to that? But even though it is difficult, it is so important. In this episode I share the practical steps that I took to help me learn how to become the face of my brand and steps you can follow yourself to do the exact same. Becoming the face of my brand has totally transformed my business now it's time for it to do the same for you!

Your values will resonate with those people who are aligned with your Brand and that's even more reason why they need to be really clear spoken publicly and reinforced throughout your content. In this episode we're learn how businesses who fail to do this can really harm their brand and I'm really looking forward to sharing the new eBook 30 Content Ideas for Cake Businesses which will help you do this in even better and more creative!

For many years a significant part of the battle was definitely founded in the fact that I spent much of my time comparing myself with others. Comparing myself with other bakers and and failing to see my own value and worth was definitely a stumbling block and something that held me back. It's so important for every business owner up recognise that they are special and valuable and the industry needs what THEY have to offer!

You may have heard me talk about why I struggled to be the face of my brand for 10 years. At the time, I didn't know why, but the whole George Floyd incident has really helped me to make sense of what has been a deep rooted oppression that has caused me not to value myself as a human, let alone have respect for myself as a business owner! In this short series I'm going to share my journey to help raise awareness of the struggle to hopefully help other bakers who may also feel the same as well as educate my non-black counterparts so that we can move towards a changed community. I would love to hear from you if you are encouraged/inspired by these episodes xx

I noticed something today ... I had allowed myself to get comfortable with fear again! A familiar old mate of my long lost buddy anxiety!! Fear of going out as a result of Covid had meant I didn't leave my house for 10 weeks! But today I decided to conquer that fear. You may be allowing fear to prevent you from pushing forward in your business journey, fear of things going wrong, fear of making an investment that didn't pay off, fear of what you don't know.... STOP! While you stay stuck in fear, life is passing you by. You can do this... Just take the first step!

What if I told you there was still a way for you to keep on selling your cakes and making a profit during the lockdown? Well there is a way and I'm about to share it in this podcast!! Listen all the way to the end guys be encouraged, it's going to be fine!

How to use your IG page to create a profitable income. Most of us have IG feeds that have no clear purpose. Even when they do have purpose, we struggle to use that purpose to direct our content in a way that attracts an audience and ultimately generates sales and income to your business! It's possible guys and I'm going to tell you how! Listen to hear xx

Have you joined or considered joining the looping game? It can seem advantageous to gain multiple followed all at one time! You didn't pay for them, they're of like mind, they're looking to grow too, so win win right? Wrong! Let me tell you what I learnt about looping that is far from win win!! Listen up to find out why!

With so much emphasis on growing your followers it's no wonder people are focused on the numbers! BUT are high numbers of followers converting to customers/business? After all that's the point rigggghhht? So if you're feeling me and you're interested in knowing how you go about that and how I used these strategies to start converting my following then listen up!!

This sounds like a rhetorical question, of course we wanna win - right?! But do we? Are we actually prepared or ready to take the steps that will take us to the next level?? Join me for a frank discussion on what I think is really stopping many of us business owners from moving forward and what helped me to make the shift!

You probably don't know either! Why you don't write that book, start that Podcast, build that website.... You don't even know why yourself. You know it's a problem, you know there are solutions but you probably don't believe it will work for you right? I know because it used to be me too!! Look out for the next episode to find out how I got over this huge hurdle!

If you don't take control of your online strategy, the major social media platforms will! Then you are in danger of losing all your hard work! Don't allow that to happen. Take your power back! During these next few Podcasts, we'll tell you exactly how we started doing just that!

I talk in this episode about the reasons why it's so important to keep your options open when using social media. If you don't have multiple ways of communicating with your tribe platforms can restrict your activity and leave you high and dry and unable to market your business! Have a listen to hear about our latest experience of this, which led to the inspiration behind this podcast episode.

Why it's actually right, fair and proper for Instagram to take the power back! Yup! I said it! Let me explain...

My thoughts on the new changes in the Instagram Algorithms! A light hearted discussion about how I feel businesses should respond! Check it out!

In the final episode of this Podcast Series, we talk about how we put into action all of the steps we've covered over the last five weeks, despite the intended and hectic schedule of bring mum, wife, active church goer and working full time! Hear about specific, practical strategies employed to make this achievable.

In this episode, I share my frustrations about initially struggling to grow my following. I didn't understand how I could ever see change. One thing I talked about was this concept! If you're in education it will be familiar to you. It's something that really helped give me a starting point when I was trying to grow my following but you can apply it to any problem!

In the last episode we talked about the need to show up consistently. But this poses a new problem! Showing up consistently is going to require you to have something to show up with!! What is that going to be? How do you choose content that is right for your audience? How do you create content that they will be enticed to engage with? In this episode, you'll hear about how we go about it and learn about some of the tools we use to do it! By the end, you will get an idea about not only the kinds of things you will be able to post but also how to present this creatively!

In this episode I talk about the lead up to the big changes I made on Instagram with a focus on showing up authentically as me! Before I could do that though, I went through a very difficult journey, poor physical and mental health, career changes and so much more! By the end of this listeners will know how they can show up on Instagram in an effective way!

This is the second episode in the Are you ready? Podcast series, it's called "What's your why?" In this episode, I just give the context about how I've become so passionate about my business and passion is definitely a major reason behind the success we're seeing. . . I talk about how I started out and what motivates me but while I was recording an amazing thing happened!!!

In this episode, I will explain what you can expect from my podcast series! I've had so many DMs asking me how we have been able to see this incredible growth on our N.O. Cakes R Better Instagram account, and there's so much to say, I thought I'd try my hand at a podcast series, created just for you, so that I can share all my tips and tricks!