OPEN SESAME by Full Jet

Open Sesame 003 : Why you need to communicate both inside and outside of ECommerce platforms ?One of the first reactions some clients have when they enter e-commerce in China is why shouldn’t they spend all their marketing investment inside TMall as this is where the buyers are?Here are a few points which Patrick Faure, Full Jet Sr. Director for Brand Strategy and Sam Coopersmith, Ecommerce Director, will be addressing with Scott Goodman, our host.- How to understand the cost of traffic, conversation rate, or cost per click on TMall ? - Why the maths tell you to advertise outside? - What is possible to do on the platform and what will likely be difficult to manage ?- What difference is there between categories, price ranges ? - Which type of messages should be delivered inside and which outside. Detail information :Host : Scott GoldmanGuest : Patrick Faure, Full Jet Senior Director for Brand Strategy, and Sam Coopersmith, Full Jet, Ecommerce DirectorSponsored by http://fulljet.com.cn

Hello and welcome! You are tuned into OPEN SESAME a podcast to crack the code of ECommerce in China.I’m Scott GOLDMAN, and we are picking up our conversation from the first episode. In this second part, we are thrilled to be joined by Patrick Faure, Full Jet Sr. Director for Brand Strategy and Sam Coopersmith, Ecommerce Director for a 360 wholistic view of our first topic: What are the key questions brands need to ask themselves before entering the Chinese E-commerce Market.This show is brought to you by Full Jet your E-commerce Brand Partner, providing best in class operations services, strategic consulting, and In & Out Platform marketing.We have our topic, we have our expert practitioners, so let’s crack the code and now Open Sesame!Detail information :Host : Scott GoldmanGuest : Patrick Faure, Full Jet Senior Director for Brand Strategy, and Sam Coopersmith, Full Jet, Ecommerce DirectorSponsored by http://fulljet.com.cn

Hello and welcome! You are tuned into OPEN SESAME a podcast to crack the code of ECommerce in China. I’m Scott GOLDMAN, this is our very first episode and we are thrilled to be joined by Patrick Faure, Full Jet Sr. Director for Brand Strategy and Sam Coopersmith, Ecommerce Director for a 360 wholistic view of our first topic: What are the key questions brands need to ask themselves before entering the Chinese E-commerce Market. This show is brought to you by Full Jet your E-commerce Brand Partner, providing best in class operations services, strategic consulting, and In & Out Platform marketing. We have our topic, we have our expert practitioners, so let’s crack the code and now Open Sesame! Detail information : Host : Scott Goldman Guest : Patrick Faure, Full Jet Senior Director for Brand Strategy, and Sam Coopersmith, Full Jet, Ecommerce Director Sponsored by http://fulljet.com.cn