Podcasts about ecommerce

Siblings, the refillable candle brand from a brother-sister duo, is rooted in a simple idea: a candle worth keeping forever. Six years in with hundreds of thousands of candles sold, the brand is proving that slow, bootstrapped growth might be the smartest kind. Cofounder David Bronkie shares how they've built a loyal customer base and earned a spot on premium retail shelves. For more on Siblings and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley explores why businesses hit growth plateaus, identifying two key factors: execution and market size. Drawing from his experience scaling an ecommerce brand to eight figures, Josh emphasizes that even skilled operators are limited by their total addressable market (TAM). He advises entrepreneurs to evaluate their market's size and growth trajectory, warning against shrinking niches like keto snacks. Josh recommends pivoting to adjacent or larger markets when growth stalls, citing Simple Modern as a success story, and encourages choosing markets with strong tailwinds to maximize business potential.Bullet Points:Mindset shift regarding stalled business growthTwo primary reasons for growth plateaus: execution and market sizeImportance of selecting the right total addressable market (TAM)Insights from scaling an ecommerce brand from zero to eight figuresImpact of market size on business growth potentialExamples of markets experiencing growth and decline (e.g., keto snacks, med spas)Need for entrepreneurs to evaluate true market size and growth rateRecommendations for pivoting to adjacent or larger marketsImportance of understanding market nuances beyond broad industry dataStrategies for leveraging existing expertise to tap into new growth opportunitiesTimestamps:00:00:00 Introduction: Two Reasons for Stalled GrowthThe host introduces the two main reasons for stalled business growth: execution and the size of the total addressable market.00:01:00 The Importance of Market SizeYour business goals must match the size of the market you're in. The total addressable market is a key predictor of success.00:03:32 Good Operators in Bad MarketsEven the best operators with great teams and processes will be limited by the size of the market they serve.00:06:19 Understanding the True Total Addressable MarketEntrepreneurs should analyze specific, fast-growing niches within a larger market, not just the overall industry data, for maximum growth potential.00:08:37 Aligning Your Goals with Your MarketChoose a market size that matches your ambitions, whether you want a $100 million brand or a smaller lifestyle business.00:10:55 A Personal Example: Recipe CardsThe host shares his experience starting in the declining recipe card market, highlighting the importance of avoiding stagnant or shrinking markets.00:12:04 What to Do If You're in a Stagnant MarketInstead of exiting, analyze your market's growth rate. If operations are solid, the market itself may be limiting your growth.00:13:17 Pivoting to Adjacent CategoriesThe host uses Simple Modern as an example of a brand that expanded into adjacent categories to continue growing after its primary market plateaued.00:15:48 Final Advice and ConclusionTo achieve ambitious growth, focus on large, fast-growing markets, as even average operators can succeed with strong market tailwinds.Links & Mentions:Med Spa Space: "00:03:32"  Creatine and Electrolytes: "00:07:26"  Gummies: "00:08:37"  Poppi Soda: "00:08:37"  Grüns: "00:08:37"  Total Addressable Market (TAM): "00:09:38"  Simple Modern: "00:13:17"  ChatGPT: "00:15:48"Transcript:Josh Hadley 00:00:00  Today, I want to dive into a massive mindset shift that I have had when it comes to stalled growth in a business. Typically, it boils down to two major reasons. Number one is going to be execution, and number two is going to be the size of the market. Today I want to unpack why your brand might not be growing to the level that you want it to be, and how I've seen that happen in my own business. Welcome to the Ecomm Breakthrough Podcast. I'm Josh Hadley. I've scaled my own ecommerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. My name is Josh Hadley. First and foremost, I am a man of faith. I am a husband to a beautiful wife and the father of four children. I've been playing in the e-commerce space for over a decade, doing over $20 million in annual revenue in multi-million on sales channels such as Amazon, TikTok, Shop and Shopify.Josh Hadley 00:01:00  And last but not least, I am also the host of the number one Business strategy podcast for eCommerce entrepreneurs, and that is E-com breakthrough. Today, I want to unpack something extremely important that honestly took me way too long to discover and actually understand. And it is this sometimes the goals and passions that you have, and the size of business that you want to create does not match the size of market that you are you are currently playing in. And the example is this. Let's say you want to have a $100 million brand before you can say, yeah, I'll be able to create $100 million brand. Even the best operator may not be able to create a $100 million brand. If they pick the wrong drumroll, please mark it. At the end of the day, the total addressable market is one of the number one things that will predict the success and the future growth in your brand More than anything else, I have seen this time and time again, and the lesson comes from this as I continue to go to ecommerce events and different mastermind groups, oftentimes I've been sitting next to an operator that, honestly speaking, I'm not overly impressed with.Josh Hadley 00:02:19  They kind of seem pretty lazy, and they don't really run a very good team, and they might be fairly unethical. Yet guess what I hear? Oh yeah, I'm running this million dollar brand. And guess what? The underlying reason as to why they're running a $100 million brand is they are riding the coattails of a massive trend and a massive opportunity that is growing over 20% annually year after year. The market is growing in a massively meaningful way, and so they only need 0.5% of the market. And honestly, they don't even need to be that good of an operator because like the market's just so hungry for what it is that they are offering. Alex Ramos talks a lot about that today. Right now, which is like the med spa space is just like a massive opportunity. It is growing year over year, month over month. It is a hot space. And honestly, there's a lot of like fairly poor operators that are succeeding massively well in the med spa space just because like it is such a hot and attractive and growing market right now.Josh Hadley 00:03:32  And so the lesson is this you might be one of the best operators that is out there, meaning you're a great leader, you have a great team behind you, you have the right processes, you have the right playbook. But guess what? If you're in the wrong market, you're only going to rise to the size of market that you can actually conquer and however big that market is. So let's take this as an example. Let's say there's a particular market for we'll talk about a specific supplement. Right now let's talk about, like, the Cato market. Okay. So in the Cato market, or let's call it the snack market, not necessarily supplements. Okay. Cato was on a tear, you know, five years ago or so. But Cato as a whole is actually seeing declines year over year now. So now is not...

TikTok Shop is becoming much more than another place to sell products.With its Voice of the Customer system, TikTok is beginning to connect product discovery, creator content, transactions, fulfillment and post-purchase feedback into a single commerce loop — what Jordan West calls the **Social Commerce Singularity**.In this episode, Jordan explains why this matters for brands and how customer feedback can become a growth system rather than simply a customer service metric.You'll learn:- What TikTok Shop's Voice of the Customer system measures- How brands can separate expectation problems from actual product problems- Why creator performance should be measured beyond initial GMV- How feedback can improve creator briefs, PDPs, Amazon listings, Meta ads, packaging and product development- Why increasing content volume can amplify both great products and broken customer experiences- The five-part system Jordan recommends for turning customer feedback into operational actionTikTok Shop is compressing the time between discovery and purchase. Winning brands need to compress the time between customer feedback and action just as aggressively.The brands that learn fastest will have the advantage.Need help scaling your TikTok Shop?Visit https://socialcommerceclub.comSubscribe for more TikTok Shop, GMV Max and social commerce strategies.

Lucas Tieleman is the Co-founder and CEO of Optiversal, an AI-powered eCommerce platform helping retailers improve product discoverability and conversion through richer product data and dynamically generated content. Previously Chief Product Officer at Bazaarvoice and a serial entrepreneur, Lucas brings deep expertise in eCommerce, AI search, product strategy, and digital shopping experiences. He also represented Optiversal in winning the Judges' Choice award at Shoptalk 2024, which included an optional £100,000 investment from Commerce Ventures. In this episode… As consumers shift from short keyword searches to conversational queries, product catalogs need to evolve with them. Basic attributes and product descriptions often miss the context and language shoppers now bring to Google and LLM-powered search. So what does a product catalog need to look like to stay discoverable? According to eCommerce and AI search expert Lucas Tieleman, brands need richer, more structured product data that reflects how consumers actually describe and search for products. That means filling catalog gaps, adding natural-language attributes, optimizing product feeds for Google and OpenAI, and creating relevant landing pages around specific shopper intent. Lucas also highlights how AI can analyze reviews, images, search trends, and catalog data to continuously improve product information at scale. The goal is not simply more content, but better signals that help search engines and LLMs connect the right products with the right queries. In this episode of The Digital Deep Dive, Aaron Conant talks with Lucas Tieleman, Co-founder and CEO of Optiversal, about the new product catalog requirements for LLMs. Lucas explains how natural-language search is reshaping product data, why optimized feeds matter for AI visibility, and how automated landing pages can improve discoverability and conversion. He also touches on AI-driven catalog enrichment and self-maintaining eCommerce experiences.

In this episode, Ryan Alovis shares his entrepreneurial journey from founding magazine subscription e-commerce in 2006 to revitalizing his family's legacy business in vision care with LensDirect. He discusses lessons learned about patience, negotiation, branding, and building a lasting family legacy."If you wait for perfection, you'll wait forever."Chapters:00:00 Introduction to Ryan Alovis and his entrepreneurial background03:28 Challenges of early entrepreneurship and patience05:34 Selling the first business and family legacy08:23 Negotiation strategies and business growth tips10:27 Rebranding Lens Direct and emphasizing heritage11:03 Launching new products like Lolos children's eyewear12:40 Involving family and building a legacy14:25 Lessons learned from scaling and rebranding17:23 Dream chat entrepreneur: Jeff Bezos18:44 Connecting with Ryan Alovis and where to find himMore Key Takeaways:*Starting in magazine subscription e-commerce in 2006 before e-commerce was what it is today*Negotiating terms with suppliers and partners*Expanding product lines and upselling in e-commerce*The role of passion and storytelling in branding*Using social media and new platforms for growth"Look for upsells and new categories within your space."Send us Fan MailSupport the showRemember to subscribe for the next episode. Show Partner: ComingAlive PodcastProduction.comMusic Credits: Copyright Free Music from Adventure by MusicbyAden.

The next big advertising opportunity is here. The audio systems in Dollar General's 21,000 stores connect shoppers with advertisers and drive loyalty. Austin Leonard, VP and GM of Dollar General Media Network (DGMN), sits down with Phillip and Alicia to explain why the retailer has doubled down on audio and the role that non-endemic advertisers play in his long-term vision. “The Cocktail Party Effect” Key takeaways: In-store audio is getting programmatic optimization so DG's sponsors can serve ads at the best time of day and in the best-suited markets. Non-endemic only works in-store if it clears the near-endemic bar: shopper relevance. Dollar General's 21,000 stores across suburban, urban, and rural markets are often the only stores in town, making its ad inventory a community utility. The Yellow Glasses Project pairs brand partners with the DG Literacy Foundation via iHeartRadio. [00:18:10] Phillip: "This is the power that I think audio has that nothing else has; it can catch your attention even when you're focused on something else." [00:32:40] Austin Leonard: "I call that the last mile of eCommerce for the last mile of America." [00:36:15] Austin Leonard: "The next era of retail media is really about accountability and also telling our story for our unique audiences." In-Show Mentions: Find Austin Leonard on LinkedIn More about DG Media Network Yellow Glasses Project iHeartMedia, DG Literacy Foundation partnership featuring Bobby Bones Listen to Future Commerce's episode with Collin Colburn of IAB Associated Links: More retail media coverage on Future Commerce retail media hub Read: Insiders 237: “Vertical Dramas” and the New Era of Commerce Media Listen: LIVE from Shoptalk Spring: Retail Media Confessions, Hype Cycles, and the Creator Reckoning Read: Ad Infinitum: Retail Media is The Final Boss VISIONS Summit at MoMA, New York City: Join us on November 3 Watch: Future Commerce on YouTube Join Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, host Josh interviews Jeff Campbell, a digital marketing expert and co-founder of AI Commerce. They discuss effective strategies for e-commerce sellers on platforms like Amazon and Walmart, focusing on increasing repeat purchases, leveraging first-party data, and tracking key metrics such as ROAS, CPC, and customer lifetime value. Jeff emphasizes the importance of consistent data analysis, understanding break-even points, and balancing efficiency with growth. He shares practical examples and actionable tips for optimizing advertising spend and expanding sales channels, providing valuable insights for both new and experienced e-commerce entrepreneurs.Chapters:Introduction to Jeff Campbell and AI Commerce (00:00:00)Josh introduces Jeff Campbell, his background, and AI Commerce's focus on e-commerce marketplaces.Strategies to Increase Repeat Purchases (00:00:32)Jeff discusses the importance of first-party data, email collection, and retargeting to drive repeat sales.Key Metrics and KPIs for E-commerce Sellers (00:02:49)Discussion on tracking impressions, clicks, CPC, CPO, customer acquisition cost, LTV, and the relationship between paid and organic sales.Tools and Frequency for Data Tracking (00:04:26)Jeff recommends using Excel or dashboards, and emphasizes daily tracking with monthly/quarterly insights.Competitive Strategies and Market Trends (00:05:26)Explains aggressive spending strategies, increased competition, and the need to monitor KPIs closely.Balancing Volume and Efficiency Metrics (00:06:17)Jeff highlights the importance of balancing sales volume and efficiency (Roas), and avoiding analysis paralysis.Identifying the Two Most Important Metrics (00:07:17)Focus on breakeven Roas and sales volume as the primary metrics for most sellers.Importance of Long-Term Data Trends (00:07:58)Josh and Jeff discuss not overreacting to short-term data, but focusing on monthly and quarterly trends.Case Study: Food Brand and Revenue Formula (00:09:05)Jeff shares a food brand example, explaining the revenue formula: traffic x AOV x conversion rate.Optimizing Traffic Sources and Channel Diversification (00:10:23)Describes switching to Walmart for cheaper CPCs and the impact on overall revenue.Using Data for Dayparting and Efficiency (00:11:31)Jeff explains using conversion and CPC data by hour/day to optimize ad spend and efficiency.Three Actionable Takeaways for E-commerce Sellers (00:12:32)Josh summarizes: know your numbers, review metrics monthly/quarterly, and expand channels only after mastering the basics.Closing and Contact Information (00:15:23)Jeff shares how listeners can contact him and learn more about AI Commerce.Links and Mentions:Tools and Websites  "AI Commerce": "00:00:31"  "Excel": "00:04:26"  "Google Sheets": "00:04:26"  Key Concepts and Metrics  "First Party Data": "00:01:14"  "Cost Per Order (CPO)": "00:03:22"  "Return on Ad Spend (ROAS)": "00:04:26"  "Average Order Value (AOV)": "00:10:23"  "Conversion Rate": "00:10:23"Transcript:Josh 00:00:00  Now. I'm super excited to introduce you all to Jeff Campbell. Jeff is a digital marketing veteran and e-commerce entrepreneur and professor at Wake Forest University. His strategic vision and operational approach have led multiple successful business acquisitions and exits. Jeff currently leads AI Commerce, a global digital agency focused on marketplaces and e-commerce, which he co-founded in 2020. So with that introduction, welcome to the show, Jeff.Jeff 00:00:31  Thanks for having me, Josh. I'm excited.Josh 00:00:32  What is there anything that you've done with your agency or with previous experience to really start turning a business that the average order for? I guess the average number of orders per customer, instead of it being one, you start increasing it to 2 to 3 because that's where you start to get this flywheel of, all right, I can spend I could even spend more to acquire this customer that it's not even break even. I'm losing money on the front end, but I make it up in the long in the long run. So are there any strategies or advice you would share to our listeners in order to help get those second, third, fourth sales and repeat purchases?Jeff 00:01:14  Yeah, I can't stress enough how important first party data is, specifically email addresses.Jeff 00:01:19  So if you can get them to your website to somehow register a product or an, you know, there's some rules with Amazon, you know how how you can get information, what you can stick in the box, etc. but, figure that out because I think that first party data is going to be so crucial for brand owners in the future for targeting as as privacy laws will hopefully come out soon. And, and, and the data sharing of of the platforms are probably going to stay heavily with the platform. So, here and now, rant over about one p data. You know, Amazon and most of these platforms have some sort of retargeting, right. So if you know that you're you're hawking air filters and they go out every three months and you need a replacement. Use your email database if you have it, use some of the the first party data of your platforms. Be it Amazon or Walmart. A lot of that does take some DSP work, which comes with a higher price tag. But retargeting is one strong, strong way to to remind people about the previous purchase and time to to repurchase.Jeff 00:02:24  I think that's probably the big one. Again, the email relationship and again, having first party data to be able to do that and then from there create and lookalike models. Right. So understanding the behaviors of those folks and starting to target people, to make maybe their first purchase because they look a lot, a lot like or they act and behave like, past purchasers of yours too. Works really well for that initial. And then you can retarget them as well.Josh 00:02:49  Yeah, it makes great sense. I love that now, Jeff. I would love to dive in further into these profitability or just overall metrics that people should be tracking that become those mile markers that lead to scale. And let's dive deep into what each of those, you know, metrics mean and how, you know, let's say take an an Amazon e-commerce seller today, how they should be tracking them now, and maybe some of the tools they should be using to make sure that they're setting up the correct foundation.Jeff 00:03:20  Sure, sure.Jeff 00:03:22  so, you know, I, I'd really look at making sure you are tracking the standard, you know, impressions, clicks, click through rate, you know, cost, CPC, etc.. we always want to look at that variability as CPC. That's really important. some, some of the other ones, the new to brand metrics where you can get them, the cost per orders and kind of go into that customer acquisition cost and LTV. so CPO cost per order is, is important. and then as we as we know, especially with Amazon and some of the other marketplaces are starting to do this. The reliance and relationship between paid and organic. The more you pay to get some keyword wins, the more you're going to see yourself organic. So you have to compile some of those sales from both paid and organic channels against the cost of the advertising, because there is a relationship there. So looking at that total Roas or that total ACOs or tacos, as the hungry people like to say is important as well.Jeff 00:04...

You are spending money on ads, but your conversion rate is stuck. That is the pain. Most sellers think more traffic fixes a broken funnel. It does not. It just costs more. On The High Voltage Business Builders Podcast, I sit down with Krisztian Kiraly to break down why e-commerce CRO fails when you skip the fundamentals. We talk about the 10,000 visitor threshold. Below that number, you have a traffic problem, not a conversion problem. Buying AI tools for 2,000 visitors a month is a waste of cash. You need data first. Then you optimize. This is not a tech demo. This is a strategy talk. You will learn how to stop chasing shiny objects and start building a real system. We cover the difference between vanity metrics and actual profit. We discuss how AI amplifies your existing foundation. If your foundation is weak, AI just makes the mess bigger. You will walk away with a clear framework for when to invest in conversion rate optimization. You will understand why hyper-personalization beats generic discounts. You will see how to use AI to coordinate work, not replace your judgment. This is for the seller who is tired of guessing. Listen now to fix your funnel and protect your margins. Stop buying traffic you cannot convert. Start building a brand that turns visitors into buyers. The next 30 minutes will save you thousands in wasted ad spend. That is the move. Get the five ecommerce updates that matter every Tuesday and Friday at voltagedm.com/newsletter: https://voltagedm.com/newsletter?utm_source=rss&utm_medium=show_notes&utm_campaign=ep374

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What are the secrets to winning in ecommerce that nobody talks about? Matthew Bertulli (CEO, Pela Case & Lomi), Jason Panzer (President, HexClad), and Mike Beckham (CEO, Simple Modern) reveal 12 lessons for anyone building a brand from the ground up. This is what they'd tell their younger selves if they ever got one more shot. Secrets like why it takes a decade for your brand to earn its name and how walking away from weak products makes grit pay off. After that, cash gets a hard look because even strong margins can still starve your reserves. Also included are quick hits like customer obsession, copying your first product, hiring slow, and firing fast. Powered By Fulfil https://9ops.co/fulfil Aftersell https://9ops.co/4i3bb5 Richpanel https://9ops.co/richpanel Northbeam https://www.northbeam.io/ Saras Analytics https://bit.ly/4a3gzVv Postscript https://9ops.co/postscript Operators Portal https://portal.9operators.com Operators Newsletter https://9operators.com 

Recorded live at eTail Boston, August 10 through 12, 2026.Aman Advani is the co-founder and CEO of Ministry of Supply, the performance-fabric clothing brand he started with two engineers he met in school. Fourteen years in, the company runs direct to consumer on a hub of Shopify, Klaviyo, and a homegrown forecasting and purchasing engine called the Ministry Production System.In this conversation: why every product starts from a problem statement (sweat stains, stiff fabric, dry cleaning), the email that told him it was 97 degrees in Atlanta and his jacket would arrive Tuesday, why he answers five customer emails a day himself, and his rule for AI in content: amplify the message, never manipulate it. First in class is the secret sauce and stays human. Best in class is everything else, and that is where the AI goes.What is next: after fourteen years of clothing, Ministry of Supply is moving into bags.Learn more about our at-event interviews at talk-commerce.com/events.

Most founders think they have a growth problem, team problem, or technology problem.But what if the real constraint is the founder?In this episode of Liftoff with Keith Newman, Keith sits down with Damon Flowers, a business growth expert who has spent more than two decades building, scaling, and exiting companies across SaaS, eCommerce, coaching, and real estate—including taking one company from $3.5 million to $30 million in just two years. Damon explains why businesses often struggle to scale because their founders become the glue holding disconnected systems, people, and processes together.The conversation explores:Why a business can only grow as far as its founder doesHow founders become the bottleneck without realizing it The three stages of building a scalable business Why growth should come after the right operational foundation How disconnected tools can create more chaos Why simply adding AI tools isn't enough How an integrated operating system can help businesses move faster What founders need to change to make faster decisions and respond to the market Damon's core message is simple:Don't just try to grow faster. Build a business that is actually ready to grow.Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses' growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs. Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/Connect with Damon: LinkedIn: https://www.linkedin.com/in/damonflowers Website: https://modernoperators.com/Media Kit: https://on.modernoperators.com/media/ Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one. Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589 Substack: https://keithnewman.substack.com/ Newman Media Studios: https://newmanmediastudios.com/ LinkedIn: https://www.linkedin.com/company/liftoffwithkeithFacebook: https://www.facebook.com/KeithNewman285Website: https://liftoffwithkeith.com/Want to build a high-growth company without falling into the administration trap? Subscribe to Liftoff with Keith and follow for weekly conversations with the founders building what's next.

In this episode, Ryan Alovis shares his entrepreneurial journey from founding magazine subscription e-commerce in 2006 to revitalizing his family's legacy business in vision care with LensDirect. He discusses lessons learned about patience, negotiation, branding, and building a lasting family legacy.After you listen, we will see you back here on Wednesday, September 2 at 4:00 AM EST.Send us Fan MailSupport the showRemember to subscribe for the next episode. Show Partner: ComingAlive PodcastProduction.comMusic Credits: Copyright Free Music from Adventure by MusicbyAden.

Flodesk recently released its 2026 Email Marketing Trends Report, analyzing more than 3 million campaigns and 14 billion email deliveries. And while some of the findings reinforce long-standing email advice, others challenge the “best practices” we've all heard for years. In this episode, I'm breaking down the data through an eCommerce lens and digging into: Whether image-heavy emails actually hurt deliverability What segmentation really means for product-based businesses The subject line tactics that may, or may not, matter Which “spam words” are actually worth worrying about What the data says about the best days and times to send Why some list-growth and automation findings are a little misleading The email metrics I think matter more than opens and clicks You'll also hear why some of the tiny email optimizations people obsess over probably matter a lot less than you think, and what I'd prioritize instead if your goal is actually making more sales from email. If you've ever wondered whether you're sending at the wrong time, using too many images, overthinking your subject lines, or following outdated email marketing advice, this episode will give you a much better framework for deciding what's worth testing in your business. _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/392   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

If you spend the next thirty minutes with me, you'll understand how to use e-commerce's record growth to your advantage. E-commerce just hit a staggering seventeen point one percent share of all U.S. retail spending in Q2, the fastest growth in five years. This is the moment for sellers to adapt or risk missing out. I'll share three concrete moves to boost your operation: first, audit your listing quality before touching your ad spend. It may sound boring, but that's where the money is. Second, embrace more channels and platforms to meet increasing demand. Lastly, streamline your decision-making process to maximize your productivity. The clock is ticking, and the opportunity is now. Don't let this growth pass you by. Tune in to learn how to position your brand for success in this booming market. Search phrases: "e-commerce growth strategies", "how to improve listing quality", "maximizing e-commerce sales". This is The High Voltage Business Builders Podcast. Implement with us. Join the Voltage Business Builders cohort at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep373

Recorded live at Shopware Partner Day in Austin, Texas on April 22, 2026.Mark Stanley is Shopware's chief product and technology officer, where he looks after all product development. He walks through what is landing this year. Shopware's own native PaaS has just gone GA, highly opinionated and driven from the command line. An intelligence suite is in progress, bringing AI into bulk editing, CMS content generation and store data insights. And Nexus, an orchestration system for connecting Shopware instances to each other and to third party systems, goes GA at Shopware Community Day in Cologne.His hot take is data sovereignty, and business model sovereignty with it. More SaaS providers want to hoover up as much data as they can get, which suits a merchant who wants one button to push. Merchants thinking further out want to keep control of where the business model lives and where the proprietary data sits. His advice is to work out what you would not want an LLM to be able to copy in two or three years, and protect that. The moats are changing.On partners, he sees the job shifting away from shipping features and toward delivering outcomes, with tokens becoming the unit of outcome usage. On AI, he is most interested in developer tooling, where the first 80 percent of a build can happen in 20 percent of the time while the last 20 percent stays human work. And he thinks a portion of shopping stays tactile, digitally or physically, the way asking Siri to play something is a different experience from browsing Spotify.On North America he calls it an underdog story. Shopware is the Linux to the Windows and the Android to the iOS, and the work is the ground game, the same way it was done in Europe fifteen years ago. Bring a case of beer, go on the road, get people to join the ride.Shopware Community Day runs June 10 in Cologne. Shoptoberfest runs September 14 and 15 in Nashville.Learn more about our at-event interviews at talk-commerce.com/events.

PCI DSS 4.0.1 has been the standard for a while now, but a lot of organizations are still stuck on the same handful of requirements. In this episode, Jen Stone sits down with Matt Halbleib, Director of Assessments at SecurityMetrics, to break down where SMBs keep getting tripped up — and how to fix it. Key topics covered:Why you need to read the actual standard (not just the summary of changes) — and why the PDF version matters Getting senior management buy-in and putting a real project manager behind your PCI program Scoping: what's actually in scope, and why it's worth revisiting What replaced the old org-wide risk assessment, and how to build one Why MFA got bigger in 4.0.1, and where it now applies New service provider requirements, including the responsibility matrix Logging and alerting: what's changed, and where AI actually helps Password requirements, including the jump to 12 characters, and why a password manager beats a memorized passphrase Compensating controls: what they're for, and why they should never be permanent Matt's honest take on the customized approach E-commerce and payment page security (Req. 6.4.3 / 11.6.1)Matt Halbleib has worked in information security for nearly 19 years, almost all of it at SecurityMetrics, where he now leads the assessments team. A note from Jen: We built Practical Cybersecurity because we were tired of the fear-mongering in this industry. Security shouldn't be a secret club.Whether you're trying to figure out PCI compliance or need a pen test, my team at SecurityMetrics can help you out: https://www.securitymetrics.com/contact/lets-get-you-to-the-right-place But if you just want to learn how to protect yourself for free, start here:  https://academy.securitymetrics.com/ 

“AI ad platforms will win by becoming less like ad managers and more like answer engines. Measurement is becoming the strategy, because zero-click behaviour is already changing the funnel.”Performance & brand marketing expert Josh Duggan digs into where AI, search and commerce are actually heading; not in theory, but in the real world of live campaigns and platform shifts.ChatGPT ads are already here, but the platform is still acting like Google Ads 15 years ago. Josh reveals why the current setup is full of irrelevant targeting, weak reporting and click-only optimisation - and what that means for brands trying to get ahead before the real opportunity arrives.You'll discover:Why ChatGPT ads currently feel basic, clunky and dangerously easy to mis-trigger with the wrong intent.The biggest missing pieces in the platform, from negative keywords to search-term visibility and conversion-based optimisation.Why shopping feeds, offline conversion value and customer list matching are likely to matter far more than today's ad units.How Google is quietly turning paid search into a more automated, more AI-shaped experience.Why AI Overviews, AI Max and dynamic product feeds could reshape how brands win visibility in search.How Meta is changing faster than most marketers realise, with 70% of Instagram content now coming from accounts you do not follow.Why creative diversity, always-on content and dynamic landing pages are becoming the new performance edge.Where TikTok Shop, ShopMy, Pinterest, Snapchat, YouTube and affiliate channels fit into the next growth cycle.Josh also breaks down the real state of trade, including why UK online spending is still growing, why fashion and footwear are more volatile and why November remains the make-or-break month for many brands. If you want a clear-eyed view of what is hype vs. what is already working and where paid media is heading next, this episode is essential listening.Chapters:[00:30] Introduction and episode overview[02:35] ChatGPT ads: early limitations and potential[12:30] Google search, AI discovery and shopping ads[21:05] Meta's growth, creative diversity and AI-generated advertising[30:10] Other channels: TikTok Shop, ShopMy, Pinterest, Snapchat and YouTube[35:00] Ecommerce trading outlook, market performance and Q4 priorities[41:10] Closing thoughts

The Adina Reyter brand was founded on the idea that great jewelry brings happiness and joy. Los Angeles native Adina Reyter grew up immersed in fashion, spending time in the warehouse and showroom of her family's knitwear label and developing an early understanding of the industry. After working in advertising, she followed her passion for fine jewelry and launched her namesake brand from her apartment with a simple circle choker that would become the foundation of the collection. That original design established the brand's signature aesthetic: classic, refined, versatile jewelry that feels effortless rather than overly formal. While the collection has expanded and evolved over the years, every piece maintains the clean, timeless sensibility that made the original necklace so distinctive. Adina Reyter's jewelry is designed to be worn every day, built into a collection over time, and connected to the people, milestones, and moments that make life meaningful. The result is a modern fine jewelry brand that balances understated elegance with a deeply personal philosophy, creating pieces meant to last both stylistically and sentimentally. In this episode, Adina also discusses: Bootstrapping the business from day one while working full-time Her big break, from Demi Moore to Jennifer Aniston The Groovy Collection, the brand's signature collection Launching Adina Reyter's first-ever collector's items How fine jewelry is the apex of art, creativity, meaning, and beauty Why jewelry is the ultimate wearable investment Virtual styling and how to see jewelry on yourself before you buy We hope you enjoy this episode and gain valuable insights into Adina's journey and the growth of Adina Reyter. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more. Be sure to check out Adina Reyter at www.adinareyter.com and on Instagram at @adinareyter Rated #1 Best Beauty Business Podcast on FeedPost This episode is brought to you by Wavebreak Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver. Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI. Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Coyuchi is proving that a 35-year of press is a brand's ultimate asset in the age of AI search. By continuously optimizing site schema for LLMs and selling “feelings over features,” the organic home textiles leader is turning AI discovery directly into revenue. For more on Coyuchi, in show notes, click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Join our community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88Why do so many clothing brands look exactly the same—and why can being too original be just as damaging? In this video, I break down how to start and grow a successful clothing brand using Optimal Distinctiveness Theory and Simmel's Fashion Paradox. You'll learn why customers want clothing that feels unique but still familiar, how fashion trends spread, why brands copy one another, and how the right balance between originality and imitation can make your brand stand out without becoming unrelatable.After 10 years of running clothing brands, generating over $1 million in sales, and helping more than 500 brand owners, I'll show you how to apply this concept to your clothing designs, social media content, branding, and marketing strategy. If you're starting a clothing brand, building a streetwear brand, or struggling to differentiate yourself in a crowded market, this video will help you create a brand that feels recognizable, distinctive, and worth buying from. 

Thinking about selling your e-commerce business? This episode is your playbook to avoid costly mistakes and maximize your exit. I sit down with M&A attorney Joe Prencipe to uncover what makes your business truly valuable to buyers. We dive into clean financials, strong IP, and owner-independent operations, while exposing legal risks and pitfalls that can derail a deal. Discover how SBA lending dynamics are shifting, the role of AI in creating transferable businesses, and why expert preparation is key. Listen now to protect your hard-earned investment and ensure a smooth, profitable exit. Join us on The High Voltage Business Builders Podcast and take control of your business's future. Get the five ecommerce updates that matter every Tuesday and Friday at voltagedm.com/newsletter: https://voltagedm.com/newsletter?utm_source=rss&utm_medium=show_notes&utm_campaign=ep372 To learn more about Joe Prencipe or connect with him regarding M&A, business acquisitions, exits, or other corporate matters, visit www.prencipe.com

In this episode, we explore what it takes to build a successful media business and run an online store for the long haul. Claus Lauter, founder and host of Ecommerce Coffee Break, shares how to avoid common e-commerce traps, find your true customer, and balance AI tools with real human connection. He also breaks down the reality of running a global business while living a location-independent lifestyle, including the daily trade-offs and keys to staying productive.Topics discussed in this episode:  How to build a successful e-commerce media business.What causes e-commerce founders to fail early on.Why knowing your exact target buyer is critical.What replaced retention as the top industry topic.Why relying only on third-party AI creates risk.How to keep human connections inside AI workflows.What research to complete before launching a store.Why standard SEO no longer delivers quick traffic.How to transition tasks to a hybrid AI setup.What running a business while traveling really takes.Links & Resources Website: https://ecommercecoffeebreak.com/LinkedIn: https://www.linkedin.com/in/clauslauter/X/Twitter: https://x.com/clauslauterGet access to more free resources by visiting the show notes at https://tinyurl.com/35t6wudt______________________________________________________ Support our Sponsors Bizrate Insights: Star ratings tell you how customers feel. Bizrate Insights reveals what's driving those ratings, helping ecommerce brands create smoother shopping journeys, inspire confident purchases, and build lasting loyalty. Turn verified shopper feedback into clear priorities and better customer experiences. Learn more at bizrateinsights.com/coffee ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Get the FREE "Front Door" Report: https://joyjoya.com/frontdoor Jodie Minto started her fashion brand at weekend market stalls with a glass fishbowl, handwritten slips of paper, and a monthly caftan giveaway. By the time she launched her website, she already had hundreds of email subscribers waiting. On day one, she made sales. She scaled that brand to $1 million a year in revenue over ten years, then sold it - and has spent the years since coaching hundreds of ecommerce founders across all different product categories. She's seen what works, what doesn't, and the nuances that make one tactic land brilliantly for one brand and completely miss for another. What I really wanted to dig into with her was the full picture: how lead gen actually works, how email and paid ads need to work together, what product pages are getting wrong, and something that genuinely surprised me - the cultural differences in how SMS and WhatsApp are used for marketing around the world. Her line that stuck with me most: the fortune is in the follow up. You can get someone to sign up, but if you never actually send them anything, none of the work getting them there mattered at all. ✨ In this episode, you'll learn: How Jodie built her first email list with a fishbowl and handwritten slips - and why it worked The lead gen formats she tested over ten years: giveaways, spin the wheel, discount codes, and what actually converted best Why a travel voucher giveaway brought in all the wrong subscribers - and what that teaches you about list quality The most common email mistake she sees when auditing a new client's account How paid ads and email need to work together - and why relying on ads alone leaves money on the table The Klaviyo and Meta integration that lets you retarget your email subscribers with ads What product pages are almost always missing - and why it's quietly killing conversions The marketing mix she recommends for most ecommerce brands and why all three channels have to show up How SMS marketing is perceived very differently in Australia vs. the US - and what WhatsApp has to do with it The fortune is in the follow up. Getting someone to sign up is only half the job. Connect with Jodie: Website: https://jodieminto.com Instagram: https://www.instagram.com/iamjodieminto/ Work with Joy Joya: https://joyjoya.com

Nic Baird, CEO of Koah, explains how his company is using AI in the ad space and how the evolving technology is shaping how advertisers sell their products. As he explains, it's adding more emphasis on organic advertising views and searches even as AI models find new ways to cycle products into consumer algorithms. Nic discusses the key strengths he sees in digital advertising and ways businesses can evolve their strategies alongside AI.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

In this episode, Lauren talks to the seller of an eCommerce and B2B Wholesale business created in April 2015 in the home and design niches. Listen in to find out how the business makes an average of $24,576.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/95744 to learn more about this business.

In this episode, Lauren talks to the seller of an eCommerce and digital product business created in February 2024 in the automotive and travel niches. Listen in to find out how the business makes an average of $3,208.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/94392 to learn more about this business.

Wer beim Checkout auf Rechnung verzichtet, verliert bis zu 30 Prozent der Abschlüsse – selbst ohne spätere Nutzung bleibt der Vertrauensverlust spürbar. Payment ist kein technisches Beiwerk, sondern Hebel für Wachstum, Differenzierung und Kundenerfahrung. Erik Meierhoff zeigt, wie individuell abgestimmte Zahlmethoden, durchdachtes Risiko- und Kostenmanagement sowie technologische Partnerschaften das Business verändern. Payment wirkt lautlos, entscheidet aber über Erfolg. Du erfährst... …wie Payment als Wachstumstreiber fungiert und welche Rolle es im Business spielt. …warum die Wahl der richtigen Payment-Methoden entscheidend für Conversion Rates ist. …welche innovativen Payment-Lösungen neue Geschäftsmöglichkeiten eröffnen. __________________________ ||||| PERSONEN |||||

What can eCommerce founders learn from lead generation, direct response marketing, and managing more than 1,000 people? In this episode, I sit down with Sean McGinnis, Co-Founder of The Manager Vault, to explore the very different worlds of outbound lead generation and direct response marketing. You'll hear why cold calling can work despite brutal rejection rates, how speed-to-lead can dramatically impact conversions, and how direct response funnels take customers from unaware to ready to buy. Listen in to learn about one of the biggest challenges facing growing businesses: hiring and managing great people. Sean breaks down his approach to defining a role before hiring, creating effective scorecards, focusing employees on outcomes rather than prescribed activities, and avoiding overly complicated "unicorn" job descriptions. He also shares his thoughts on giving talented people autonomy, aligning roles with the organization's needs, and building hiring systems that consistently produce better results. You can find show notes and more information by clicking here: https://tinyurl.com/3tsweumv  Interested in our Private Community for 7-Figure Store Owners? Learn more here.  

The 2026 holiday season is fast approaching, and here's the blunt truth: most operators are just guessing if they're ready. I was diving into a Practical Ecommerce article and found that U.S. online holiday sales are expected to grow about 8 percent this year, from November through December. But are you prepared to capture your share of that growth? Across our portfolio brands, a pattern emerges every Q4, and it's clear that those who audit their listings for AI discoverability now are the ones who thrive. If you're staring at multiple tabs, trying to align inventory, ad spend, and sales projections, you're not alone. On The High Voltage Business Builders Podcast, I'll walk you through three critical moves to make before Q4 hits. Don't let the holiday rush catch you off guard. Implement with us. Join the Voltage Business Builders cohort at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep-draft

Driven by a streetwear-inspired model of weekly drops and deliberate scarcity, Last Crumb built a viral $120-a-box cookie brand without spending a dollar on paid ads. By spending a year obsessing over every detail—from custom boxes to cookie angles—founder Derek Jaeger generated explosive organic clout, and celebrities took notice. The brand eventually moved away from the scarcity model in 2023 to expand into evergreen retail and long-term scaling.  For more on Last Crumb, in show notes, click here.   Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Alex McEachern is Head of Marketing at Intelligems, where he helps ecommerce brands unlock profitable growth through pricing and retention strategies. With a background spanning product marketing, product management, and brand development, Alex has led cross-functional teams and go-to-market efforts at high-growth companies.He is acclaimed for building strategic narratives, scaling brand visibility, and launching initiatives that align product experience with customer value. A graduate of Wilfrid Laurier University with a BBA in Marketing, Alex brings analytical depth and creative energy to the intersection of growth, user experience, and commerce. His work is informed by a passion for behavioral psychology, practical experimentation, and a belief that great brands earn trust over time, not just clicks.In This Conversation We Discuss:[00:00] Introduction[02:20] Disclosure on the Intelligems partnership[04:05] Mistranslating conversion rate optimization[07:50] Why CRO undersells what the work is[10:15] Different stakeholders, different trade-offs[12:00] CRO specialist vs Chief Revenue Officer mix-up[13:18] Callouts[13:28] Statistical significance and informed decisions[18:30] The truth about minor test tweaks[21:15] Where AI actually helps experimentation[25:50] Coining the term growth experimentation[28:10] AI in the wrong hands is dangerousResources:Subscribe to Honest Ecommerce on YoutubeA/B Test Prices & Offers for Ecommerce intelligems.io/ Follow Alex McEachern linkedin.com/in/alexmceachern If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

AI platforms increasingly reward customer-focused product content over technical specifications. Lucas Tieleman, co-founder and CEO of Optiversal and former Chief Product Officer at Bazaarvoice, has helped enterprise retailers convert static product catalogs into machine-readable content that performs across traditional search and AI-driven discovery. The conversation covers why answer engine optimization depends on strong underlying SEO fundamentals, how AI is reshaping the way brands approach search visibility, and why translating product specifications into customer benefits matters more than increasing content volume.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Would you mind introducing yourself and the company you're with?Before you became the “Amazonaholic” and recovering thought leader, who were you? What did the early days of Ryan look like?You built and sold Quiverr after driving over $1 billion in Amazon sales for brands like Drunk Elephant and Sun Bum. Looking back, what was the turning point that took Quiverr from a small idea to a successful business?After selling Quiverr and becoming part of a much larger organization, how did your mindset shift as a founder? How did you adjust when the company you built was no longer entirely yours?You've worked with more than 70 brands and have been in eCommerce and Amazon for a long time. What are one or two lessons from your journey that every founder or brand builder should take to heart—or something you wish more people would slow down and understand?

Sweetwater has a reputation that arrives before the box does. Ask any working musician and you get the same two details without prompting, the candy and the phone call.Laura Smith is Vice President of Marketplaces at Sweetwater Sound, the nation's largest online musical instrument retailer, and hers is the job where that reputation is easiest to lose, because she is the one selling Sweetwater's products on somebody else's storefront.She starts somewhere unglamorous. Consistency begins in the product data, and on a catalog as large as Amazon's the real risk is listing a product against the wrong page, one a retailer usually did not write. When the page is wrong, her team routes the fix back to the brand and will execute it on their behalf.What she is most direct about is fulfillment. Sweetwater keeps its Amazon business through the third-party site specifically so it can control that, which means the guitars still go through a 55-point inspection, still sit in a humidity-controlled warehouse, and still get packed the same way. The warehouse never learns which channel the order came from, and customers who arrive through Amazon get routed back to Sweetwater's own service team.On AI in content she answers yes, and then fills in the second half that usually goes missing. Humans first, because Sweetwater sells to musicians who research deeply before they buy. AI shows up as throughput rather than authorship. She also makes the case that Amazon is an opportunity rather than a competitor, and extends the same logic to LLMs and TikTok Shop without overselling how far along any of it is.Guest: Laura Smith, Vice President of Marketplaces, Sweetwater Sound Recorded live at eTail Boston, August 10 through 12, 2026. To learn more about our at-event interviews, go to talk-commerce.com/events

A premium brand in its second decade raised its ad spend by around sixty per cent. Revenue rose around twenty. Profit fell, and the founder was certain the cause was her advertising. The advertising accounted for one seventh of the decline. The other six sevenths came from her free revenue base — organic, direct, email and repeat purchase — growing just fourteen per cent while spend grew four times faster. In this episode I unpack why blended marketing efficiency is a leverage ratio rather than an efficiency metric, the three legs every profitable brand stands on, and why most brands have built all three out of rented material. Plus the three numbers to check this week that will tell you which of your legs is short. Growth strategy for premium, founder-led eCommerce brands. The Brand Marketing Show: https://www.productpreneurmarketing.com/podcast/ Work with us: https://www.productpreneurmarketing.com  

In dieser Spezial-Folge beleuchten Karo und Alex, warum der geplante Börsengang von Shein von einer überraschend niedrigen Bewertung überschattet wird und wie sich das Modell mit massiven Fulfillment- und Marketingkosten von der hochprofitablen Filialstrategie des Inditex-Konzerns unterscheidet. Außerdem: Lohnt sich E-Commerce angesichts explodierender Akquisitionskosten überhaupt noch? Warum strauchelt das teure Omnichannel-Modell von Douglas im direkten Vergleich mit flexibleren Online-Pure-Playern wie Flaconi? Und welche strategischen Chancen bieten direkte Partnerschaften mit aufstrebenden Marken aus China? Q1 2027 China Trip: https://etoc-china-trip.lovable.app Das Gespräch im Überblick: (2:15) Sheins holpriger Börsengang (7:43) Inditex als effizientes Gegenmodell (13:05) Die bittere Wahrheit über Akquisitionskosten (27:28) Douglas und die Omnichannel-Wachstumsbremse (31:28) Warum Pure Player wie Flaconi flexibler sind (43:42) China als echte Innovationsmacht This podcast uses ad tracking. Learn more via Spotify Ad Analytics terms of service and Podstars privacy policy.

So many women's clothing companies are all about fast fashion: trendy products that are made to sell, but not to last. Today, we're talking to the founder of an apparel company that's focused on making quality clothes that feel good to wear, and live in your closet long-term. Ramy Brook Sharp is the Founder, Co-CEO and Creative Director of the women's clothing brand, Ramy Brook. In 2010, Ramy set out to create the perfect timeless top to complement her jeans and jewelry. Unable to find what she wanted, she designed it herself, and within six months, her pieces were picked up by Bergdorf Goodman. Ramy Brook is now available in over 250 boutiques, at major retailers like Saks, Neiman Marcus, Nordstrom, and Bloomingdale's, and the company has a flagship store on Madison Avenue in New York City. Today, Ramy walks us through the incredible origins of the brand, how she's had to adapt the business to meet the demands of major retailers and social media platforms, and what we can expect to see from Ramy Brook in the coming years. Highlights:From Advertising to Fashion (2:25)The $1,000 Top That Started It All (4:00)Getting Into Bergdorf and Learning Fast (6:50)Sexy, Sophisticated, Timeless (11:00)Building a Multi-Generational Brand (12:55)From Tops to Head-to-Toe (14:10)Marketing in a Crowded Space (16:10)E-Commerce and the Omnichannel Mix (18:00)Leading People Through Change (21:10)What's Next for Ramy Brook (25:25)Links:Ramy Brook Sharp LinkedInRamy Brook LinkedInRamy Brook WebsiteICR LinkedInICR TwitterICR Website Feedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co

Phillip sits solo to unpack conflicting economic signals: Shopify's monster quarter against a Census report showing eCommerce eating share while retail overall slows. What does this mean for brick-and-mortar? Although stores still make up most retail sales, their mission and value have shifted. The good has become secondary to the experience of acquiring it. Plus, he breaks down why the monoculture returned in a summer of shared events, and what's on the FC docket through November 3rd. The Monoculture Isn't Dead, It's On Substack Key takeaways: Commerce is growing (online sales grew at nearly twice retail's pace in 2025), but it's growing by disappearing into everything else. The product itself is secondary to the experience of purchasing it. The monoculture isn't dead; it's been revived by sport, tours, and global events. "There is a monoculture now of people writing about the summer of the monoculture on their Substack." "You're not just communicating your vision anymore to the human capital within your business; you now have to communicate vision to machines and put it into machine language. Because increasingly, we are automating more and more of our vision, and it's going on autopilot." In-Show Mentions: See our Celebrity Brands Hub before the Signal Report launches Spotify Summer Trends Report Get your early bird ticket for VISIONS Summit: NYC Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us Fan MailOn this week's episode of the Digital and Dirt podcast, Ian sits down with Ian Wishingrad, Co-Founder and CMO of breakfast cereal brand, Three Wishes Cereal, to discuss the origins of his “better-for-you” cereal, the importance of creating attention, and what it takes to turn a startup brand into a household name.Podcast Breakdown 00:00 - 09:49 Introduction & His Journey to Three Wishes09:50 - 20:00 Disrupting the Cereal Aisle20:01 - 30:03 Family, Entrepreneurship & Growing the Brand30:04 - 35:00 Retail, E-Commerce & the Agency Perspective35:01 - 43:28 Creative Ideas, Influencers & Authentic Marketing43:29 - 53:52 The Future of Three Wishes 

Durante mucho tiempo, vender productos usados fue visto simplemente como una forma de deshacerse de cosas que ya no se utilizaban. Sin embargo, en Estados Unidos, el mercado de segunda mano se convirtió en una oportunidad real para generar ingresos con una inversión inicial muy baja. ¿Es posible transformar productos encontrados en tiendas de segunda mano en un negocio rentable? Carlos Torres, emprendedor chileno radicado en Estados Unidos, descubrió este modelo a través del eCommerce y hoy logró convertirlo de un trabajo de medio tiempo en una fuente de ingresos capaz de sostener los gastos de su hogar. Carlos vende productos de segunda mano principalmente a través de eBay, Facebook Marketplace, Depop, Mercari y Poshmark. Una de las claves del modelo está en que no todo lo que se encuentra en una tienda de segunda mano necesariamente fue utilizado. Algunos artículos incluso pueden venderse como nuevos, lo que abre oportunidades para encontrar productos a precios muy bajos y revenderlos con márgenes importantes. En su experiencia, llegó a comprar artículos por apenas 5 dólares y venderlos por 40, especialmente en categorías como zapatillas. Pero encontrar una oportunidad rentable no significa comprar cualquier producto barato. Carlos desarrolló una estrategia muy concreta: primero analiza qué productos se están vendiendo en eBay y, a partir de esa información, busca artículos similares en tiendas de segunda mano. No trabaja con un nicho específico ni se guía únicamente por sus gustos personales. De hecho, reconoce que comprar productos simplemente porque le gustaban le enseñó una de las primeras lecciones del negocio: lo que uno considera atractivo no necesariamente coincide con lo que el mercado está dispuesto a comprar. El riesgo financiero también es uno de los atractivos de este modelo. Al trabajar con productos de muy bajo costo, una mala compra no necesariamente representa una pérdida significativa. Carlos cuenta que durante tres años perdió alrededor de 1.000 dólares entre productos que no logró vender o artículos que tenían alguna falla que no detectó previamente. Y cuando un producto no se vende, todavía existe una estrategia para recuperar la inversión: bajar progresivamente el precio hasta conseguir una venta, incluso llegando al punto de venderlo por el mismo valor por el que fue comprado. Sin embargo, convertir este sistema en un negocio de tiempo completo requiere mucho más que encontrar productos baratos. Carlos explica que escalar en el mercado de segunda mano no es sencillo, pero logró pasar de trabajar con este modelo como actividad de medio tiempo a convertirlo en un negocio full-time que actualmente le permite cubrir los gastos de su hogar. Parte de ese crecimiento también implica aprender a delegar y dejar de intentar controlar personalmente cada etapa del negocio. Las plataformas también están modificando la forma en que se realizan estas operaciones. En Facebook Marketplace, por ejemplo, Carlos comenzó haciendo que los compradores se acercaran personalmente a su casa para retirar los productos. Hoy la plataforma también permite gestionar envíos, ampliando el alcance de las publicaciones más allá de los compradores que se encuentran cerca. A cambio, existe un costo por utilizar el servicio: Facebook cobra aproximadamente un 10% de comisión sobre la venta. La experiencia de Carlos demuestra que no siempre es necesario comenzar un negocio con grandes cantidades de capital o productos nuevos. Conocer qué busca el mercado, analizar los precios de venta, detectar oportunidades y asumir pequeños riesgos puede ser suficiente para convertir artículos descartados por otros en una fuente de ingresos. Instagram: @carlitos_emprendeusa

In this episode, Matt & Lauren explore four different direct sales solutions for authors, creators, and entrepreneurs at every stage of the journey! Learn how to sell direct by:

Sean Frank (CEO, Ridge), Matt Bertulli (CEO, Pela Case & Lomi), Jason Panzer (President, HexClad), and Mike Beckham (CEO, Simple Modern) rank the ten highest impact ways ecommerce brands are using AI in 2026. The four disagree loudly before landing on a group ranking none of them expected going in. Sean says AI chatbots now handle nearly every routine support ticket. Mike takes it further with a model that predicts each customer's next purchase and updates hourly.The pattern repeats in content, where generative AI now handles static images at Ridge and Pela for a fraction of the old cost. Powered By Fulfil https://9ops.co/fulfil Saras Analytics ⁠https://bit.ly/4a3gzVv⁠ Postscript ⁠https://9ops.co/postscript⁠ Aftersell https://9ops.co/4i3bb5 Richpanel https://9ops.co/richpanel Northbeam https://www.northbeam.io/ Operators Newsletter https://9operators.com/ Operators Portal https://portal.9operators.com/dashboard

John Riewerts leads product engineering at Acoustic, a marketing engagement company. He joins us on day three of eTail Boston to take apart a phrase every marketer uses and few define, bringing the audience closer to the brand, and to explain why the listening half of marketing is the half that gets underbuilt.Riewerts frames the discipline as two tools. Marketers send messages, which becomes campaigning. And marketers listen, which means reading behavior, because as he puts it, no consumer ever sends a brand a message saying whether they like it. They answer through their actions instead.He also walks through Acoustic AI, the company's new layer on top of the platform, and the argument behind it. Generative tools are only as good as the context they are given, so the value is in what the model gets to read. Beyond writing messages and building segments, Acoustic AI pushes unprompted recommendations when it spots repeat buyers slowing down, interest building in an out-of-stock product, unsubscribes spiking on one campaign, or consumer fatigue climbing.He closes on four pillars, product, campaign, audience and behavioral intelligence, and a critique of the current tooling. Marketing automation is campaign-centric, and nobody lives in a single-campaign world.Guest: John Riewerts, Lead Product Engineering, Acoustic Recorded live at eTail Boston, August 10 through 12, 2026. To learn more about our at-event interviews, go to talk-commerce.com/events

Pro skater Paul “P-Rod” Rodriguez built Primitive Skateboarding from a Nike-exclusive sneaker shop into a $20 million skate and apparel empire, and almost none of it went according to plan. Here he breaks down the mindset he learned on a board and applied to building a brand designed to outlast his career. For more on Primitive Skateboarding and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

The holidays are comin' in hot... and if you're not planning your content to cut through the noise, you're gonna get drowned out by every other biz on the block (including Aunt Sally's soap shop). In last week's episode, we talked all about why product curation is the real MVP of your holiday sales strategy. This week? We're tackling part two of the equation: your content marketing plan. Because the truth is, even the best product curation won't sell if nobody knows it exists. In this episode, I'm walking you through the Q4 content principles you need to follow if you want your marketing to actually convert this season.   Here's what you'll learn: The reason clever content is killing your Q4 sales (and what to do instead) One shift that turns your product from “meh” to must-gift What your overwhelmed customer actually needs from your content (hint: it's not more emojis) The invisible copy mistake that's secretly costing you conversions How to shut down buyer hesitation before it ever bubbles up What most brands get totally wrong about email frequency (and how to fix it without annoying your list) Why sounding like a broken record might be your best Q4 strategy _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/391   Gift Guide Glow-Up https://ecommercebadassery.com/glowup   Holiday Content Bundle https://ecommercebadassery.com/holiday-content   More Holiday Podcast Episodes https://ecommercebadassery.com/holidaypodcast   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Mike Heilig is the general manager at Binary Anvil, a web development agency and systems integrator that has been running for 18 years, built mostly on Adobe Commerce, and has since branched into other platforms and a product of its own.He takes on the SaaS promise directly. Moving to SaaS genuinely removes the hosting and patching burden, and then relocates the difficulty rather than deleting it, because business complexity does not go away. His fit test is simple. A very simple business may belong on SaaS. B2B requirements, complex catalogs and complex price lists probably do not. The mistake he sees merchants make is shopping for technology before writing down the business outcome they want.The conversation turns to Flux, Binary Anvil's React and Next.js headless front end that attaches to an Adobe Commerce backend and supports B2C and B2B out of the box. For D&B Supply, a large farm and ranch retailer, rebuilding on Flux while keeping the Adobe Commerce backend moved site speed, conversions, organic traffic and search rankings, and cut roughly 57,000 dollars a year off upgrade cost. Heilig explains why decoupling the front end is what makes upgrades cheap, and credits Adobe for maintaining old APIs instead of deprecating them.On AI mediated commerce he is patient rather than breathless. Structured data, machine readable documentation and clean APIs are the groundwork, the requirement is on the horizon rather than here, and the open question is whether shoppers are ready to hand a credit card to an agent at all.Guest: Mike Heilig, General Manager, Binary Anvil

In this episode, Lauren talks to the seller of an eCommerce business created in March 2024 in the romance and entertainment niches. Listen in to find out how the business makes an average of $8,234.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/96469 to learn more about this business.

AI is already rewriting how consumers find products, and brands that aren't paying attention are going to feel it. Ideen Rahvar, Manager of Ecommerce Data and Analytics at Beiersdorf, saw it happen in real time: a live conference demo of ChatGPT recommending sunscreen skipped right over Coppertone. That moment became his wake-up call, and he's spent the time since decoding how AI evaluates brands and teaching the rest of his organization to do the same. Ideen joins the podcast to unpack why search is the golden metric of e-commerce, how AI is upending it, and what brands need to do now to stay visible.

Giulia Miotti is Senior Ecommerce Experience and Performance Manager at Bang & Olufsen, the Danish luxury audio brand where Scandinavian design meets high-fidelity sound.With over a decade of international experience across Adidas, Escada, and B&O, she's built her career at the intersection of digital innovation and brand storytelling; leading content, SEO and AI search, and ecommerce growth strategies that bring a legacy brand confidently into a digital-first, omnichannel future.In This Conversation We Discuss:[00:00] Introduction[02:20] A century of maintaining brand craftsmanship[05:02] Kicking off the brand's digital transformation[09:46] Sponsor: IntelliGems[11:47] Building omnichannel Ecommerce roadmaps[15:03] Sponsor: Klaviyo[17:24] Legacy systems and internal friction[18:17] Piloting in-store appointment bookings[23:40] Sponsor: eFulfillment Service[25:59] Winning over franchisees with customer data[27:19] Callouts[27:29] Optimizing for AI search and AEO[36:48] Why strong SEO fuels AI search success[39:02] Final thoughts and where to find GiuliaResources:Subscribe to Honest Ecommerce on YoutubeHigh-end Headphones, Speakers, and Televisions bang-olufsen.com/en/int Follow Giulia Miotti linkedin.com/in/giulia-miotti-digital/ Book a demo today at intelligems.io/ Get your free demo klaviyo.com/honest Lower scale costs today eFulfillmentService.com/honest If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!