Podcasts about ecommerce

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    eCommerce Fuel
    Predictions for 2026

    eCommerce Fuel

    Play Episode Listen Later Dec 12, 2025 59:17


    What will 2026 look like for eCommerce founders, investors, and operators? In this episode, I sit down with Bill D'Alessandro for our annual predictions, breaking down what we believe is coming next across AI, advertising, inflation, M&A, Bitcoin, and brand survival. Listen in as we debate everything from AI-powered ad automation and rising CPCs to whether small lifestyle brands are headed for extinction. We also cover where the next real opportunities may lie, how founders should position themselves for volatility, and which long-term bets still make sense heading into 2026. You can find show notes and more information by clicking here: https://bit.ly/4oI6EJE Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    AM/PM Podcast
    #478 - Amazon Finally Axes Commingling! | Weekly Buzz 12/12/25

    AM/PM Podcast

    Play Episode Listen Later Dec 12, 2025 21:33


    Amazon finally gets rid of the dreaded commingling. Will the post office stop delivering Amazon products? An important new rule for TikTok shop shipping. More stories on today's Weekly Buzz! ► Watch The Podcasts On Youtube: https://www.youtube.com/@AMPMPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft We're back with another episode of the AM/PM Podcast and Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon: Commingling practices will end effective March 31, 2026 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSktDTEM5N0s5MkRBWFAy Amazon in discussions with USPS about future relationship https://www.reuters.com/technology/amazon-explores-cutting-ties-with-usps-washington-post-reports-2025-12-04/ TikTok Shop tightens Postal Service shipping options for sellers https://www.retaildive.com/news/tiktok-shop-usps-label-requirements-change/807086/ Assess new brand names with Brand Name Evaluator https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVzNBWVRVTEZWN0VQWU1C Helium 10 is hosting an Elite workshop in Irvine, CA with sessions on AI SEO, TikTok Shop growth, and keyword research. Use code Elite100 at https://h10.me/q4workshop for a free $299 ticket. Lastly, an announcement for Helium 10's podcasts. The AM/PM Podcast will now focus on news and expert-led strategy trainings for e-commerce sellers. For brand stories and seller journeys, subscribe to the Serious Sellers Podcast. In episode #478 of the AM/PM Podcast and Weekly Buzz by Helium 10, Bradley covers: 00:00 - Introduction 01:28 - RIP Commingling 08:58 - RIP USPS? 10:15 - Amazon Listing Sync 12:38 - RIP TikTok Shop USPS Labels 14:18 - TikTok Shop Ads 17:27 - Amazon Brand Evaluator 19:18 - Elite Workshop 20:29 - Serious Sellers Podcast Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

    Future Commerce  - A Retail Strategy Podcast
    Where Culture Happens, Commerce Follows

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Dec 12, 2025 55:53


    As retail sheds its four walls, technology must follow. Jason James (CIO, Aptos) and Nikki Baird (VP of Strategy & Product, Aptos) join us to explore how brands like New Balance deploy 90+ registers at the NYC Marathon—then dismantle them just as quickly. The conversation reveals how point-of-sale systems built on next-generation databases enable everything from parking lot pop-ups to van-based fitting experiences, all while maintaining enterprise-grade security in environments where network connectivity is more hope than guarantee.Set Your Associates FreeKey takeaways:New Balance transforms NYC Marathon into 100-store chain for one weekendOffline capability: transactions continue when networks fail, sync when connectivity returnsIn-person acquisition yields stickier customers with higher lifetime valueRetail ranks third most-attacked sector; mobile commerce increases threat surfaceStore associates need intuitive systems for high-pressure, temporary deployments"If they're able to pull this off in the middle of a parking lot, I'm probably a hell of a lot more likely to go in the store next time." – Jason James on how ephemeral retail builds store trust"A customer acquired through an in-person, in real life experience is stickier, has longer lifetime value, is ultimately more loyal than a customer that's acquired online." – Nikki Baird on the power of physical engagement"God forbid a retailer gets hit back at headquarters with ransomware and it takes down their core network. We can still transact." – Jason James on offline resilience"It's not just you put products on racks or on shelves and you wait for people to walk in the door. Events are coming into stores too." – Nikki Baird on stores as experience hubsAssociated Links:Learn about AptosCheck out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
    Don't Write Another Landing Page Without This Framework [2026 Email Funnels Playbook] #836

    The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle

    Play Episode Listen Later Dec 11, 2025 62:29


    With so many ways to make money online, many founders and creators have lost sight of the most powerful one: email marketing. John Ainsworth, founder of Data Driven Marketing, says you're leaving tons of money on the table if you're not doing it well. John is back on the pod to share his best tips and tactics on landing pages, upsells, lead magnets, and more. You might want to take some notes for this one! LINKS Rolodex Marketing Resource (https://docs.google.com/document/d/1jRV_ncgCWAMRB7tZZtnO7x0Tn5sE46-tYkwN6paVG3A/edit?tab=t.0) Free Email Marketing Resources (https://datadrivenmarketing.co/resources/) John's Podcast: The Art of Selling Online Courses (https://www.youtube.com/@john_ainsworth/videos) Meet John and other location-independent founders inside Dynamite Circle (https://dynamitecircle.com/) Hang out exclusively with 7+ figure founders (https://dynamitecircle.com/dc-black) Get 2 months of Perspective AI FREE with promo code TMBA (https://getperspective.ai/tmba) Share your thoughts about the podcast (https://getperspective.ai/interview/tmba-feedback) [takes 2 minutes] 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:02:11) Email Marketing: A Must-Have Money Maker (00:11:50) 15 Steps to a High-Converting Landing Page (00:19:18) Do Webinars Still Work in 2026? (00:24:09) What Makes a Great Lead Magnet (00:29:09) The Power of Order Bumps and Upsells (00:36:58) How to Use AI to Improve Your Funnels (00:40:45) How to Make Extra Money with Trip Wires (00:44:37) Rapid-Fire Email Tips for 2026 (00:50:49) How John is Running His 7-Figure Agency CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Marketing to High-Dollar Clients (https://tropicalmba.com/episodes/marketing-to-high-dollar-clients) 6-Figure Sales Expert Calls You Out (Don't Keep Doing This in 2026) (https://tropicalmba.com/episodes/dont-keep-doing-this-2026) 8 Simple Steps for Improving Your Sales Funnel (https://tropicalmba.com/episodes/john-ainsworth-sales-funnel)

    Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
    From Kitchen Side Hustle to Sephora: How Harlem Candle Co. Hit Millions Without Investors

    Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

    Play Episode Listen Later Dec 11, 2025 41:22


    Harlem Candle Company founder Teri Johnson started pouring candles in her Harlem kitchen with no budget and no team—just a clear sense of purpose. That focus helped her turn handmade gifts into a nationally recognized brand rooted in culture, design, and storytelling. In this episode, she shares how she validated demand early, built trust online without samples, and made tough decisions to protect her peace and profits.For more on Harlem Candle Co and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

    Future Commerce  - A Retail Strategy Podcast
    Shopify ‘26 Winter Editions: Tools for the Commerce Renaissance

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Dec 11, 2025 53:32


    Mani Fazeli, VP of Product at Shopify, joins the show to explore how agentic commerce is fundamentally transforming retail. From Sidekick's co-founder capabilities to Sim Gym's buyer simulations, Shopify is democratizing enterprise-level AI tools for merchants of all sizes. The conversation reveals why friction isn't always the enemy, how discovery is evolving beyond blue links, and why structured data is the new SEO.The Irreducible Human Meets Humanlike IntelligenceKey takeaways:Discovery has evolved from a one-shot search to multi-turn conversationsFriction has value: Some purchases deserve complexity, others need speedStructured data becomes critical for agentic commerce success[00:32:56] "Let's make special what's actually worth being special. And then let's be okay with the fact that the rest of it gets streamlined."[00:49:57] "Structured data becomes the new SEO. Every brand is going to have to worry about whether they have clean, well-structured, and well-understandable schemas."[00:04:20] "Utility above being flashy. Go right for the heart of what makes a difference in the merchant's life every single day."[00:33:39] "Until these systems become emotion aware, it's highly unlikely that they are completely eradicating the entire idea of manual human intervention in commerce."In-Show Mentions:Shopify Winter '26 EditionsAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    DTC POD: A Podcast for eCommerce and DTC Brands
    #366 - 360° Brand Growth: How Premium Brands Crack the UK, Optimize Their Funnel & Scale Profitably

    DTC POD: A Podcast for eCommerce and DTC Brands

    Play Episode Listen Later Dec 11, 2025 48:37


    Natalia Chappell is the founder of Natalia Chappell & Co, a UK-based consultancy helping luxury and lifestyle brands scale sustainably. Previously, she led marketing for THG's luxury division, working with brands like Coach and Ralph Lauren across price points from hundreds to thousands of pounds.In this episode of DTC Pod, Natalia breaks down what it really takes for US brands to win in the UK—and why so many get it wrong. She shares the full-funnel mistakes she sees premium brands make over and over, why some household US names thrived in Britain while others quietly retreated, and what's actually driving results on Meta right now. She also gets into how to connect with younger consumers who think differently about spending, and why the old playbook of polished content isn't cutting it anymore. Plus, her journey from corporate marketing leader to female founder, and what she wishes more people understood about building a business as a woman.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Lessons from high-growth UK e-commerce brands 2. Creating sustainable, holistic marketing strategies3. Using data and analytics to drive channel mix decisions4. Optimizing for paid and organic synergy5. Landing page and website audit best practices6. UGC, influencer, and creator partnership frameworks7. Onboarding and managing creators for conversion and brand fit8. Navigating UK logistics, customs, and local expectations9. How to adapt brand voice and content for UK consumer10. UK cultural moments and how to plan campaigns around them11. Success stories (Drunk Elephant, Ralph Lauren, Coach) and why some US brands flop12. Digital-first approaches to brand building13. Upcoming trends—partnership ads, authentic content, and Gen Z consumers14. Supporting and growing as a female founder in e-commerceTimestamps00:00 Introduction to DTC POD and episode with Natalia Chappell01:18 Natalia's background: fashion, digital marketing, luxury brand experience03:26 Lessons learned building luxury and beauty e-commerce teams05:16 Becoming a female founder and launching Natalia Chappell & Co07:22 The type and scale of brands Natalia's agency works with09:07 Optimizing paid-to-organic mix for sustainable growth12:12 Data, analytics, and the importance of first-party data integrity13:33 Why understanding inventory and offer depth matters before scaling ads16:26 Building a marketing flywheel that feeds itself18:50 Audience segmentation, CRM, and conversion optimization20:08 Attribution modeling and keeping data integrations clean22:29 Organic growth: auditing website, SEO, landing pages, and reviews24:03 Content strategy: authentic UGC, influencers, and the UK market26:58 Equipping creators for conversion, not just reach29:25 Structuring affiliate and creator programs, commissioning vs. flat fees33:01 Logistics: Warehousing, customs, and UK delivery expectations36:54 Adapting voice, copy, and calendar to resonate in the UK38:34 Brand case studies: Drunk Elephant, Coach, Ralph Lauren41:09 Why some US brands struggle in the UK (Forever 21, etc.)44:21 Trends to watch: partnership ads, content authenticity, Gen Z targeting47:25 Where to find and connect with Natalia ChappellShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatalia Chappell - Founder of Natalia Chappell & Co.Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

    Honest eCommerce
    Bonus Episode 78: Cracking the Code to Content That Actually Works with Michelle Songy

    Honest eCommerce

    Play Episode Listen Later Dec 11, 2025 24:00


    Michelle Songy is a serial entrepreneur and the Founder of Press Hook, a platform that helps brands get media coverage through a hybrid model of earned, affiliate, and paid press opportunities. Prior to Press Hook, Michelle founded and sold Cake Technologies to American Express. She's passionate about making PR more accessible and transparent for small businesses, especially mission-driven consumer brands. Press Hook is used by 1,000+ companies— from early-stage startups to category leaders— to connect directly with journalists, newsletters, and podcasts that drive real product discovery. In This Conversation We Discuss: [00:00] Intro[00:56] Realizing the need to master your own PR[02:36] Understanding why generic pitching fails[05:21] Boosting discovery via trusted publishers[08:06] Navigating earned, paid, and affiliate media[11:26] Callouts[11:40] Standing out with visuals and clarity[15:26] Adapting strategies to decentralized media[18:58] Enhancing discoverability in crowded markets[20:57] Building systems before scaling PRResources:Subscribe to Honest Ecommerce on YoutubeAI-driven media relations and PR pantform presshook.com/Follow Michelle Songy linkedin.com/in/michellesongyIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    Thought Behind Things
    Gingko Retail Power $350 MILLION Ecommerce Orders Every Year Ft. Obaid Arshad | 486 | TBT

    Thought Behind Things

    Play Episode Listen Later Dec 10, 2025 111:11


    In this episode of Thought Behind Things, we speak with Obaid Arshad, Founder & CEO of Gingko Retail, Pakistan's biggest ecommerce operating platform and the largest order aggregator in the country.We Explore:Less than 1% of Pakistan's commerce has moved onlineHow Gingko Retail became Pakistan's largest ecommerce enabler214+ merchants using the platformIPO plans for the futureWhy Pakistanis needs global exposureAnd why Pakistan might become unliveable in 25 years due to climate riskThis episode is a deep-dive into Pakistan's ecommerce backbone, the systems behind scaling retail digitally, and what the future of this industry looks like.Socials:TBT's Instagram: ⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠TBT's TikTok:⁠⁠⁠⁠ https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠TBT's Facebook: ⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠TBT Clips: ⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠Muzamil's Instagram: ⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠Muzamil's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠Obaid's LinkedIn: https://www.linkedin.com/in/obaid-arshad/Endeavor's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠⁠⁠Credits:Executive Producer: Syed Muzamil Hasan ZaidiAssociate Producer: Saad ShehryarPublisher: Talha ShaikhEditor: Jawad Sajid

    The Daily Standup
    Why Does Everything Take So Long To Finish? - Mike Cohn

    The Daily Standup

    Play Episode Listen Later Dec 10, 2025 12:16


    We're doing Scrum. Why does everything take so long to finish?For many teams, delivery bogs down because of the way individuals approach the work itself.Most teams are still working in a sequence: one person finishes their part, hands it off, and then the next person begins. Designers wait for analysis to finish. Developers wait for designs. Testers wait for the code to be done. Everyone's optimizing for their own efficiency — but the team as a whole slows down.That might feel to individuals like the “right” way to work, but it comes with real costs: Mistakes go unnoticed until late in the process — and keep happening until then.Too much work is started toward the end of the sprint, creating bottlenecks and delays, which means features take longer to reach your users, and feedback takes longer to reach the team.Time to market, or time to value, is extended.Even when teams are doing “agile” on the surface, these large handoffs are the opposite of how an agile team works.To deliver value quickly, team members have to learn to stop waiting for someone else to finish before they start–in other words, they need to overlap work.When one type of task looks like it's dependent on another type of task, teams accustomed to overlapping work find ways to begin the second task before the first is completed. Coders start coding while the designer is still designing. Testers start creating tests even while the coder is coding.Why do teams cling to this outdated way of working?When teams first try working this way, many team members resist it. They're used to holding on to their work until it's perfect and “ready.” They might find the idea of overlapping work to be too messy and inefficient.Consider, for example, a tester. To be as efficient as possible, this tester would like to begin testing only after coding is complete. To test any earlier risks repeating work by re-running, or even re-designing, tests.What these team members need to realize is that optimizing for the efficiency of any one role prolongs the amount of time it takes to complete each new feature. Overlapping work is key to working in an agile way.For example, imagine that a developer is building a search results page for an eCommerce site. The page allows users to filter results by product attributes such as size, color, and more. Results can also be sorted by price, popularity, rating, and so on. If a programmer develops all of that before handing it over to a tester then no work has overlapped.If, however, the programmer handed it to the tester in pieces then testing could overlap with programming. The programmer could, for example, provide the tester with a version of the page without filtering or sorting. While a tester checks that, the developer adds filtering by size. Then color. Then sorting. The work overlaps — and everything moves faster.Two simple ways to encourage this way of working:Ask teams to shrink task size. Breaking big tasks into bite-sized pieces makes it easier for roles to overlap and collaborate. As handoffs get smaller, collaboration gets easier.Try swarming. Swarming is an extreme form of overlapping work that helps teams learn to let go of a “my work, your work” mindset and sequential “finish-to-start” mentality. When a team swarms, the whole team focuses on just one (or maybe two) items at a time.I'm not suggesting swarming as a long-term solution or the optimal way to work. It's a temporary, artificial constraint on work in process designed to force teams to find new ways to collaborate and move faster together. The goal is to remove the limit later, and have team members continue to apply the lessons they learned when they were forced to over-collaborate.How to connect with AgileDad:- [website] ⁠https://www.agiledad.com/⁠- [instagram] ⁠https://www.instagram.com/agile_coach/⁠- [facebook] ⁠https://www.facebook.com/RealAgileDad/⁠- [Linkedin] ⁠https://www.linkedin.com/in/leehenson/

    Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
    How Purpose and Strategy Powered Actively Black's Rise to $2 Million in 12 Months

    Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

    Play Episode Listen Later Dec 9, 2025 32:38


    Actively Black didn't start with a product—it started with a community. By building a 23,000-person audience before launch, founder Lanny Smith turned purpose-driven storytelling into a $55,000 first day and a $2 million first year. His journey shows aspiring entrepreneurs why demand-first thinking, authentic mission, and smart list-building can change everything.For more on Actively Black click hereYou'll Learn:Why Actively Black built community before developing a productThe email + SMS strategy that led to $55K in sales on launch dayHow to sell $2M+ in your first year—even with constant stockoutsWhy fast growth can be just as dangerous as no growthHow to use storytelling and cultural pride to create brand resonanceWhat it takes to build long-term customer trust without discountingHow Lanny structured partnerships with Marvel, Disney, and iconic estatesThe real math behind inventory planning at scale (and why it's so hard)How to align investors with your vision, not just your bottom lineWhy purpose is more powerful than product in competitive industriesHow Lanny's personal values fuel every decision—from pricing to hiringChapters:00:00 Introducing Lanny Smith, Founder of Actively Black01:02 How a Career Pivot Sparked a $2M Vision01:27 Building 10K Followers Before Launching a Product03:31 Why Purpose-Driven Branding Fueled $55K on Day One06:54 What Selling Out in 3 Weeks Taught Us About Manufacturing10:30 How Actively Black Landed Partnerships with Marvel, Disney & More17:52 The Traits Behind Scaling to 8 Figures and Beyond18:48 What to Know Before Entering the $1.5T Apparel Market19:54 From “No” to $2M: How to Power Through Rejection21:43 Turning a Personal Setback Into Multi-Million Dollar Growth25:35 Why Actively Black Is More Than Just Merch (And Why That Matters)29:04 How Mission and Authenticity Drive Repeat Purchases Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

    BRAVE COMMERCE
    Philips' Laura Briggs on Unifying eCommerce, Driving Category Growth, and the Power of Empathy

    BRAVE COMMERCE

    Play Episode Listen Later Dec 9, 2025 23:58


    In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter speak with Laura Briggs, Head of eCommerce Excellence at Philips.Laura shares how her team drives category growth across Philips' consumer goods portfolio (Sonicare, Avent, Grooming & Beauty) by establishing a universal focus and analyzing the core drivers of consumer growth as a key framework. She emphasizes that eCommerce is a team sport, explaining how her team aligns cross-functional partners around core KPIs, prioritizing the Digital Shelf as the essential foundation.She shares the challenge of achieving scale and consistency globally, focusing on designing solutions for different personas, from super users to executives. Finally, Laura offers her "blue sky" vision for a commercial operating model, which would involve eliminating the divide between sales and marketing to achieve unified growth.Key TakeawaysUse Category Growth as the single, non-negotiable objective to align diverse global teams and business unitsPrioritize maximizing the Digital Shelf (content, availability, and visibility) as the essential foundation for effective eCommerce investmentTreat eCommerce as a "team sport" by fostering empathy to ensure critical adoption and consistency across all functionsThe ideal commercial model eliminates the divide between Sales and Marketing to create unified growth leadership Hosted on Acast. See acast.com/privacy for more information.

    Remarkable Retail
    The Stampede to Value, Macy's Turnaround Traction, and Moody's Chief Economist Mark Zandi on the K-Shaped Economy

    Remarkable Retail

    Play Episode Listen Later Dec 9, 2025 52:58


    We welcome Moody's Mark Zandi, Moody's Chief Economist and one of the most influential and trusted macroeconomic voices shaping markets, policy, and business strategy worldwide. Zandi begins by explaining how today's consumer landscape is defined by a widening K-shaped economy—an income and wealth split decades in the making and now intensified by rising asset values and post-pandemic dynamics. Households at the top of the income spectrum are spending freely, while middle-class consumers remain pressured and those at the bottom struggle to keep up, borrowing to sustain purchases.Zandi also connects the affordability crisis to structural issues like housing supply, wage pressures, labor shortages, and the unpredictable impact of tariffs—which are simultaneously slowing job creation, lifting inflation, and clouding retailers' pricing strategies. He warns that delayed tariff pass-through may soon accelerate and that upcoming legal decisions could radically alter retail margins.Perhaps most striking is Zandi's analysis of AI's fingerprints on the labor market. He highlights rapidly rising unemployment among younger workers and the risk that productivity gains arrive faster than hiring can adjust—potentially tipping the economy toward recession just as retail faces profit pressure, concentration of growth among a handful of giants, and shifts in category performance.Before joined by Zandi, Steve and Michael dig into the retail headlines: strong BFCM e-commerce results , Buy Now Pay Later surging again, and evidence that AI-driven traffic is now materially influencing online demand. They examine the evolving performance of dollar stores, with Five Below delivering standout comps, the ongoing stampede to value, and whether the end of de minimis rules may reshape the bargain landscape.They then break down Macy's mixed but improving traction, tariff lawsuits led by Costco, and the broader retail question of whether top-line growth is increasingly profitless prosperity—a theme reinforced by margins squeezed across beauty, off-price, and specialty retail formats.In a quick recap of the most remarkable stories of the week Steve is stunned that Meta still invests heavily in the metaverse—even while shrinking budgets Michael questions whether defunct brands like Bed Bath & Beyond can meaningfully return in the Canadian retail market dominated by TJX, HomeSense, and IKEA.Expect the annual game of holiday discount chicken to intensify as promotions escalate, plus intriguing experiments like Netflix House in former department-store spaces—potentially hinting at new opportunities for mall real estate. SPECIAL OFFER for our listeners! SAVE 20% on registration for the all new Shoptalk Luxe event in Abu Dhabi January 27-29.For more info go to https://luxe.shoptalk.com/page/get-ticket and then register using our special code : RRLUXE20 About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

    eCommerce Badassery
    356. Auditing Your Email Marketing Strategy + Results

    eCommerce Badassery

    Play Episode Listen Later Dec 9, 2025 19:48


    Are You Ignoring THIS Major Revenue Driver in Your Biz? It's time to get real about your email marketing strategy. Even if you think it's doing fine… when was the last time you actually looked under the hood? If your answer is “uh, it's been a minute”—don't worry, you're not alone. That's exactly why I'm bringing back this popular episode for our year-end recap series. In this episode, I walk you through how to do a full-on review of your email marketing—what numbers to track, how to interpret them, and where to focus next. Because yes, email should be makin' you money on autopilot… but only if it's actually optimized to do that. From dialing in your campaign strategy to auditing your automations, this episode is packed with practical steps you can take to tighten up your email game before the new year.

    Overtired
    439: 5K Sicko

    Overtired

    Play Episode Listen Later Dec 9, 2025 75:38


    The Overtired trio reunites for the first time in ages, diving into a whirlwind of health updates, hilarious anecdotes, and the latest tech obsessions. Christina shares a dramatic spinal saga while Brett and Jeff discuss everything from winning reddit contests to creating a universal markdown processor. Tune in for updates on Mark 3, the magical world of Scrivener, and why Brett’s back on Bing. Don’t miss the banter or the tech tips, and as always, get ready to laugh, learn, and maybe feel a little overtired yourself. Sponsor Shopify is the commerce platform behind 10% of all eCommerce in the US, from household names like Mattel and Gymshark, to brands just getting started. Get started today at shopify.com/overtired. Chapters 00:00 Welcome to the Overtired Podcast 01:09 Christina’s Health Journey 10:53 Brett’s Insurance Woes 15:38 Jeff’s Mental Health Update 24:07 Sponsor Spot: Shopify 24:18 Sponsor: Shopify 26:23 Jeff Tweedy 27:43 Jeff’s Concert Marathon 32:16 Christina Wins Big 36:58 Monitor Setup Challenges 37:13 Ergotron Mounts and Tall Poles 38:33 Review Plans and Honest Assessments 38:59 Current Display Setup 41:30 Thunderbolt KVM and Display Preferences 42:51 MacBook Pro and Studio Comparisons 50:58 Markdown Processor: Apex 01:07:58 Scrivener and Writing Tools 01:11:55 Helium Browser and Privacy Features 01:13:56 Bing Delisting Incident Show Links Danny Brown's 10 in the New York Times (gift link) Indigo Stack Scrivener Helium Bangs Apex Apex Syntax Join the Marked 3 Beta LG 32 Inch UltraFine™evo 6K Nano IPS Black Monitor with Thunderbolt™ 5 Join the Conversation Merch Come chat on Discord! Twitter/ovrtrd Instagram/ovrtrd Youtube Get the Newsletter Thanks! You’re downloading today’s show from CacheFly’s network BackBeat Media Podcast Network Check out more episodes at overtiredpod.com and subscribe on Apple Podcasts, Spotify, or your favorite podcast app. Find Brett as @ttscoff, Christina as @film_girl, Jeff as @jsguntzel, and follow Overtired at @ovrtrd on Twitter. Transcript Brett + 2 Welcome to the Overtired Podcast Jeff: [00:00:00] Hello everybody. This is the Overtired podcast. The three of us are all together for the first time since the Carter administration. Um, it is great to see you both here. I am Jeff Severance Gunzel if I didn’t say that already. Um, and I’m here with Christina Warren and I’m here with Brett Terpstra and hello to both of you. Brett: Hi. Jeff: Great to see you both. Brett: Yeah, it’s good to see you too. I feel like I was really deadpan in the pre-show. I’ll try to liven it up for you. I was a horrible audience. You were cracking jokes and I was just Jeff: that’s true. Christina, before you came on, man, I was hot. I was on fire and Brett was, all Brett was doing was chewing and dropping Popsicle parts. Brett: Yep. I ate, I ate part of a coconut outshine Popsicle off of a concrete floor, but Jeff: It is true, and I didn’t even see him check it [00:01:00] for cat hair, Brett: I did though. Jeff: but I believe he did because he’s a, he’s a very Brett: I just vacuumed in Jeff: He’s a very good American Brett: All right. Christina’s Health Journey Brett: Well, um, I, Christina has a lot of health stuff to share and I wanna save time for that. So let’s kick off the mental health corner. Um, let’s let Christina go first, because if it takes the whole show, it takes the whole show. Go for it. Christina: Uh, I, I will not take this hold show, but thank you. Yeah. So, um, my mental health is okay-ish. Um, I would say the okay-ish part is, is because of things that are happening with my physical health and then some of the medications that I’ve had to be on, um, uh, to deal with it. Uh, prednisone. Fucking sucks, man. Never nev n never take it if you can avoid it. Um, but why Christina, why are you on prednisone or why were you on prednisone for five days? Um, uh, and I’m not anymore to be clear, but that certainly did not help my mental health. Um, at the beginning of November, I woke up and I thought that I’d [00:02:00] slept on my shoulder wrong. And, um, uh, and, and just some, some background. I, I don’t know if this is pertinent to how my injury took place or not, but, but it, I’m sure that it didn’t help. Um, I have scoliosis and in the top and the bottom of my spine, so I have it at the top of my, like, neck area and my lower back. And so my back is like a crooked s um, this will be relevant in a, in a second, but, but I, I thought that I had slept on my back bunny, and I was like, okay, well, all right, it hurts a lot, but fine. Um, and then it, a, a couple of days passed and it didn’t get any better, and then like a week passed and I was at the point where I was like, I almost feel like I need to go to the. Emergency room, I’m in pain. That is that significant. Um, and, you know, didn’t get any better. So I took some of grant’s, Gabapentin, and I took, um, some, some, uh, a few other things and I was able to get in with like a, a, a sports and spine guy. Um, and um, [00:03:00] he looked at me and he was like, yeah, I think that you have like a, a, a bolting disc, also known as a herniated disc. Go to physical therapy. See me later. We’ll, we’ll deal with it. Um. Basically like my whole left side was, was, was really sore and, and I had a lot of pain and then I had numbness in my, my fingers and um, and, and that was a problem the next day, which was actually my birthday. The numbness had at this point spread to my right side and also my lower extremities. And so at this point I called the doctor and he was like, yeah, you should go to the er. And so I went to the ER and, and they weren’t able to do anything for me other than give me, you know, like, um, you know, I was hoping they might give me like, some sort of steroid injection or something. They wouldn’t do anything other than, um, basically, um, they gave me like another type of maybe, maybe pain pill or whatever. Um, but that allowed the doctor to go ahead and. Write, uh, write up an MRI took forever for me to get an MRI, I actually had to get it in Atlanta. [00:04:00] Fun fact, uh, sometimes it is cheaper to just pay and not go through insurance and get an MR MRI and, um, a, um, uh, an x-ray, um, I was able to do it for $450 Jeff: Whoa. Really? Christina: Yeah, $400 for the MR mri. $50 for the x-ray. Jeff: Wow. Christina: Yeah. Yeah. Brett: how I, they, I had an MRI, they charged me like $1,200 and then they failed to bill insurance ’cause I was between insurance. Christina: Yes. Yeah. So what happened was, and and honestly that was gonna be the situation that I was in, not between insurance stuff, but they weren’t even gonna bill insurance. And insurance only approved certain facilities and to get into those facilities is almost impossible. Um, and so, no, there are a lot of like get an MR, I now get a, you know, mammogram, get ghetto, whatever places. And because America’s healthcare system is a HealthScape, you can bypass insurance and they will charge you way less than whatever they bill insurance for. So I, I don’t know if it’s part of the country, you know, like Seattle I think might [00:05:00] probably would’ve been more expensive. But yeah, I was able to find this place like a mile from like, not even a mile from where my parents lived, um, that did the x-rays and the MRI for $450 total. Brett: I, I hate, I hate that. That’s true, but Christina: Me too. Me too. No, no. It pisses me off. Honestly, it makes me angry because like, I’m glad that I was able to do that and get it, you know, uh, uh, expedited. Then I go into the spine, um, guy earlier this week and he looks at it and he’s like, yep, you’ve got a massive bulging disc on, on C seven, which is the, the part of your lower cervical or cervical spine, which is your neck. Um, and it’s where it connects to your ver bray. It’s like, you know, there are a few things you can do. You can do, you know, injections, you can do surgery. He is like, I’m gonna recommend you to a neurosurgeon. And I go to the neurosurgeon yesterday and he was showing me or not, uh, yeah, yesterday he was showing me the, the, the, the scans and, and showing like you up close and it’s, yeah, it’s pretty massive. Like where, where, where the disc is like it is. You could see it just from one view, like, just from like [00:06:00] looking at it like, kind of like outside, like you could actually like see like it was visible, but then when you zoomed in it’s like, oh shit, this, this thing is like massive and it’s pressing on these nerves that then go into my, my hands and other areas. But it’s pressing on both sides. It’s primarily on my left side, but it’s pressing on on my right side too, which is not good. So, um, he basically was like, okay. He was like, you know, this could go away. He was like, the pain isn’t really what I’m wanting to, to treat here. It’s, it’s the, the weakness because my, my left arm is incredibly weak. Like when they do like the, the test where like they, they push back on you to see like, okay, like how, how much can you, what, like, I am, I’m almost immediately like, I can’t hold anything back. Right? Like I’m, I’m, I’m like a toddler in terms of my strength. So, and, and then I’m freaked out because I don’t have a lot of feeling in my hands and, and that’s terrifying. Um, I’m also. Jeff: so terrifying, Christina: I’m, I’m also like in extreme pain because of, of, of where this sits. Like I can’t sleep well. Like [00:07:00] the whole thing sucks. Like the MRI, which was was like the most painful, like 25 minutes, like of my existence. ’cause I was laying flat on my back. I’m not allowed to move and I’m just like, I’m in just incredible pain with that part of, of, of, of my, my side. Like, it, it was. It was terrible. Um, but, uh, but he was like, yeah. Um, these are the sorts of surgical options we have. Um, he’s gonna, um, do basically what what he wants to do is basically do a thing where he would put in a, um, an artificial or, or synthetic disc. So they’re gonna remove the disc, put in a synthetic one. They’ll go in through the, the front of my throat to access the, my, my, my, my spine. Um, put that there and, um, you know, I’ll, I’ll be overnight in the hospital. Um, and then it’ll be a few weeks of recovery and the, the, the pain should go away immediately. Um, but it, it could be up to two years before I get full, you know, feeling back in my arm. So anyway, Jeff: years, Jesus. And Christina: I mean, and hopefully less than that, but, but it could be [00:08:00] up to that. Jeff: there’s no part of this at this point. That’s a mystery to you, right? Christina: The mystery is, I don’t know how this happened. Jeff: You don’t know how it happened, right? Of course. Yeah, of course. Yeah. Yeah. Brett: So tell, tell us about the ghastly surgery. The, the throat thing really threw me like, I can’t imagine that Christina: yeah, yeah. So, well, ’cause the thing is, is that usually if what they just do, like spinal fusion, they’ll go in at the back of your neck, um, and then they’ll remove the, the, um, the, the, the, the disc. And then they’ll fuse your, your, your two bones together. Basically. They’ll, they’ll, they’ll, they’ll fuse this part of the vertebrae, but because they’re going to be replacing the, the disc, they need more room. So that’s why they have to go in through the, through, through basically your throat so that they can have more room to work. Jeff: Good lord. No thank you. Brett: Ugh. Wow. Jeff: Okay. Brett: I am really sorry that is happening. That is, that is, that dwarfs my health concerns. That is just constant pain [00:09:00] and, and it would be really scary. Christina: Yeah. Yeah. It’s not great. It’s not great, but I’m, I’m, I’m doing what I can and, uh, like I have, you know, a small amount of, of Oxycodine and I have like a, a, a, you know, some other pain medication and I’m taking the gabapentin and like, that’s helpful. The bad part is like your body, like every 12, 15 hours, like whatever, like the, the, the cycle is like, you feel it leave your system and like if you’re asleep, you wake up, right? Like, it’s one of those things, like, you immediately feel it, like when it leaves your system. And I’ve never had to do anything for pain management before. And they have me on a very, they have me like on the smallest amount of like, oxycodone you can be on. Um, and I’m using it sparingly because I don’t wanna, you know, be reliant on, on it or whatever. But it, it, but it is one of those things where I’m like, yeah, like sometimes you need fucking opiates because, you know, the pain is like so constant. And the thing is like, what sucks is that it’s not always the same type of pain. Like sometimes it’s throbbing, sometimes it’s sharp, sometimes it’s like whatever. It sucks. But the hardest thing [00:10:00] is like, and. This does impact my mental health. Like it’s hard to sleep. Like, and I’m a side sleeper. I’m a side sleeper, and I’m gonna have to become a back sleeper. So, you know. Yeah. It’s just, it’s, it’s not great. It’s not great, but, you know, that, that, that, that, that’s me. The, the good news is, and I’m very, very gratified, like I have a good surgeon. Um, I’m gonna be able to get in to get this done relatively quickly. He had an appointment for next week. I don’t think that insurance would’ve even been able to approve things fast enough for, for, for that regard. And I have, um, commitments that I can’t make then. And I, and that would also mean that I wouldn’t be able to go visit my family for Christmas. So hopefully I’ll do it right after Christmas. I’m just gonna wait, you know, for, for insurance to, to do its thing, knock on wood, and then schedule, um, from there. But yeah, Jeff: Woof. Christina: so that’s me. Um, uh, who wants to go next? Jeff or, uh, Jeff or Brett? Jeff: It’s like, that’s me. Hot potato throwing it. Brett: I’ll, I’ll go. Brett’s Insurance Woes Brett: I can continue on the insurance topic. Um, I was, for a few months [00:11:00] after getting laid off, I was on Minsu, which is Minnesota’s Medicaid, um, v version of Medicaid. And so basically I paid nothing and I had better insurance than I usually have with, uh, you know, a full deductible and premiums and everything. And it was fantastic. I was getting all the care I needed for all of the health stuff I’m going through. Um, I, they, a, a new doctor I found, ordered the 15 tests and I passed out ’cause it was so much blood and. And it, I was getting, but I was getting all these tests run. I was getting results, we were discovering things. And then my unemployment checks, the income from unemployment went like $300 over the cap for Medicaid. So [00:12:00] all of a sudden, overnight I was cut from Medicaid and I had to do an early sign up, and now I’m on courts and it sucks bad. Like they’re not covering my meds. Last month cost me $600. I was also paying. In addition to that, a $300 premium plus every doctor’s visit is 50 bucks out of pocket. So this will hopefully only last until January, and then it’ll flip over and I will be able to demonstrate basically no income, um, until like Mark makes enough money that it gets reported. Um, and even, uh, until then, like I literally am making under the, the poverty limit. So, um, I hope to be back on Medicaid shortly. I have one more month. I’ll have to pay my $600 to refill. I [00:13:00] cashed out my 401k. Um, like things were, everything was up high enough that I had made, I. I had made tens of thousands of dollars just on the investments and the 401k, but I also have a lot of concerns about the market volatility around Nvidia and the AI bubble in general. Um, so taking my money out of the market just felt okay to me. I paid the 10%, uh, penalty Jeff: Mm-hmm. Brett: and ultimately I, I came out with enough cash that I can invest on my own and be able to cover the next six months. Uh, if I don’t have any other income, which I hope to, I hope to not spend my nest egg. Um, but I did, I did a lot of thinking and calculating and I think I made the right choices. But anyway, [00:14:00] that will help if I have to pay for medical stuff that will help. Um. And then I’ve had insomnia, bad on and off. Right now I’m coming off of two days of good sleep. You’re catching me on a good day. Um, but Jeff: Still wouldn’t laugh at my jokes. Brett: before that it was, well, that’s the thing is like before that, it was four nights where I slept two to four hours per night, and by the end of it, I could barely walk. And so two nights of sleep after a stint like that, like, I’m just super, I’m deadpan, I’m dazed. Um, I could lay down and fall asleep at any time. Um, I, so, so keep me awake. Um, but yeah, that’s, that’s, that’s me. Mental health is good. Like I’m in pretty high spirits considering all this, like financial stuff and everything. Like my mood has been pretty stable. I’ve been getting a lot of coding done. I’ll tell you about projects in [00:15:00] a minute, but, um, but that’s, that’s me. I’m done. Jeff: Awesome. I’m enjoying watching your cat roll around, but clearly cannot decide to lay down at this point. Brett: No, nobody is very persnickety. Jeff: I literally have to put my. Well, you say put a cat down like you used to. When you put a kid down for a nap, you say you wanna put ’em down. Right? That’s where it’s coming from. I now have a chair next to my desk, ’cause I have one cat that walks around Yowling at about 11:00 AM while I’m working. And I have to like, put ’em down for a nap. It’s pathetic. It’s pathetic that I do that. Let’s just be clear. Brett: Yeah. Jeff: soulmate though. Jeff’s Mental Health Update Jeff: Um, I’m doing good. I’m, I’m, I’ve been feeling kind of light lately in a nice way. I’ve had ups and downs, but even with the ups and downs, there’s like a, except for one day last week was, there’s just been feeling kind of good in general, which is remarkable in a way. ’cause it’s just like stressful time. There’s some stressful business stuff, like, [00:16:00] a lot of stuff like that. But I’m feeling good and, and just like, uh, yeah, just light. I don’t know, it’s weird. Like, I’ve just been noticing that I feel kind of light and, uh. And not, not manic, not high light. Brett: Yeah. No, that’s Jeff: uh, and that’s, that’s lovely. So yeah. And so I’m doing good. I’m doing good. I fucking, it’s cold. Which sucks ’cause it just means for everybody that’s heard about my workshop over the years, that I can’t really go out there and have it be pleasant Brett: It’s, it’s been Minnesota thus far. Has had, we’ve had like one, one Sub-Zero day. Jeff: whatever. It’s fucking cold. Christina: Yeah. What one? Brett? Brett. It’s December 6th as we’re recording this one Sub-Zero day. That’s insane. Brett: Is it Jeff: Granted, granted I’ve been dressing warm, so I’m ready to go out the door for ice related things. Meaning, meaning government, ice, Brett: Uh, yeah. Yeah. Jeff: So I like wear my long underwear during [00:17:00] the day. ’cause actually like recently. So at my son’s school, which is like six blocks from here, um, has a lot of Somali immigrants in it. And, and uh, and there was a, at one point there was ice activity in the other direction, um, uh, uh, near me. And so neighbors put out a call here around so that at dismissal time people would pair up at all the intersections surrounding the school. And, um, and like a quick signal group popped up, whatever. It was so amazing because like we all just popped out there. And by the time I got out, uh, everyone was already like, posted up and I was like, I’m a, in these situations, I am a wanderer. You want me roaming? I don’t want to pair up with somebody I don’t like, I just, I grabbed a camera with a Zoom on it and like, I was like, I’m in roam. Um, it’s what I was as an activist, what I was as a reporter, like it’s just my nature. Um, but like. Everybody was out and like, and they were just like, they were ready man. And then we got like the all clear and you could just see people in the [00:18:00] neighborhood just like standing down and going home. But because of the true threat and the ongoing arrests here, now that the Minneapolis stuff has started, like I do, I was like wearing long underwear just, and I have a little bag by the door ready to like pop out if something comes up and I can be helpful. Um, and uh, and I guess what I’m saying is I should use that to go into the garage as well if I’m already prepared. Brett: Right. Jeff: But here’s, okay, so here’s a mental health thing actually. So I, one of the, I’ve gone through a few years of just sort of a little bit of paralysis around being able to just, I don’t know what, like do anything that is kind of project related that takes some thinking, whatever it is, like I’m talking about around the house or things that have kind of broken over the years, whatever. So I’ve had this snowblower and it’s a really good snowblower. It’s got headlights. And, uh, and I used to love snow blowing the entire block. Like it just made me feel good, made me feel useful. Um, and sorry I cough. I left it outside for a [00:19:00] year for a, like a winter and a spring and water got into the gas tank. It rusted out in there. I knew I couldn’t start it or I’d ruin the whole damn engine. So I left it for two years and I felt bad about myself. But this year, just like probably a month before the first big snowfall, I fucking replaced a gas tank and a carburetor on a machine. And I have never done anything like that in my life. And so then we got the snowfall and I, and I snow blowed this whole block Brett: Nice. Jeff: great. ’cause now they all owe me. Brett: I, uh, I have a, uh, so I have a little electric powered, uh, snowblower that can handle like two inches of snow. Um, and, and on big snowfalls, if you get out there every hour and keep up with it, it, it works. But, but I, my back right now, I can’t stand for, I can’t stand still for 10 minutes and I can’t move for more than like five minutes. And so I’m, I’m very disabled and El has good days and bad days, uh, thus [00:20:00] far. L’s been out there with a shovel, um, really being the hero. But we have a next door neighbor with a big gas powered snowblower. And so we went over, brought them gifts, and, um, asked if they would take care of our driveway on days we couldn’t, uh, for like, you know, we’d pay ’em 25 bucks to do the driveway. And, uh, and they were, he was still reluctant to accept money. Um. But, but we both agreed it was better to like make it a, a transaction. Jeff: Oh my God. You don’t want to get into weird Minnesota neighbor relational. Brett: right. You don’t want the you owe me thing. Um, so, so we have that set up. But in the process we made really good friends with our neighbor. Like we sat down in their living room for I think 45 minutes and just like talked about health and politics and it was, it was really fun. They’re, they’re retired. They’re in their [00:21:00] seventies and like act, he always looks super grumpy. I always thought he was a mean old man. He’s actually, he laughs more easily than most people I’ve ever met. Um, he’s actually, when people say, oh, he is actually a teddy bear, this guy really is, he’s just jovial. Uh, he just has resting angry old man face. Jeff: Or like my, I have public mis throat face, like when I’m out and about, especially when I’m shopping, I know that my face is, I’m gonna fucking kill you if you look me in the eye Brett: I used Jeff: is not my general disposition. Brett: people used to tell me that about myself, but I feel like I, I carry myself differently these days than I did when I was younger. Jeff: You know what I learned? Do you, have you both watched Veep, Christina: Yes, Jeff: you know, Richard sp split, right? Um, and, and he always kind of has this sweet like half smile and he is kind of looking up and I, I figured out at one point I was in an airport, which is where my kill everybody face especially comes up. Just to be clear. TSA, it’s just a feeling inside. I [00:22:00] have no desire to act to this out. I realized that if I make the Richard Plet face, which I can try to make for you now, which is something like if I just make the Richard Plet face, my whole disposition Brett: yeah. Yeah. Jeff: uh, and I even feel a little better. And so I just wanna recommend that to people. Look up Richard Spt, look at his face. Christina: Hey, future President Bridges split. Jeff: future President Richard Splat, also excellent in the Detroiters. Um, that’s all, uh, that’s all I wanted to say about that. Brett: I have found that like when I’m texting with someone, if I start to get frustrated, you know, you know that point where you’re still adding smiley emoticons even though you’re actually not, you’re actually getting pissed off, but you don’t wanna sound super bitchy about it, so you’re adding smile. I have found that when I add a smiley emoji in those circumstances, if I actually smile before I send it, it like my [00:23:00] mood will adjust to match, to match the tone I’m trying to convey, and it lessens my frustration with the other person. Jeff: a little joy wrist rocket. Christina: Yeah. Hey, I mean, no, but hey, but, but that, that, that, that, that’s interesting. I mean, they’re, they, they’ve done studies that like show that, right? That like show like, you know, I mean, like, some of this is all like bullshit to a certain extent, but there is something to be said for like, you know, like the power of like positive thinking and like, you know, if you go into things with like, different types of attitudes or even like, even if you like, go into job interviews or other situations, like you act confident or you smile, or you act happy or whatever. Even if you’re not like it, the, the, the, the euphoria, you know, that those sorts of uh, um, endorphin reactions or whatever can be real. So that’s interesting. Brett: Yeah, I found, I found going into job interviews with my usual sarcastic and bitter, um, kind of mindset, Jeff: I already hate this job. Brett: it doesn’t play well. It doesn’t play well. So what are your weaknesses? Fuck off. Um,[00:24:00] Christina: right. Well, well, well, I hate people. Jeff: Yeah. Dealing with motherfuckers like you, that’s one weakness. Sponsor Spot: Shopify Brett: let’s, uh, let’s do a sponsor spot and then I want to hear about Christina winning a contest. Christina: yes. Jeff: very Brett: wanna, you wanna take it away? Sponsor: Shopify Jeff: I will, um, our sponsor this week is Shopify. Um, have you ever, have you just been dreaming of owning your own business? Is that why you can’t sleep? In addition to having something to sell, you need a website. And I’ll tell you what, that’s been true for a long time. You need a payment system, you need a logo, you need a way to advertise new customers. It can all be overwhelming and confusing, but that is where today’s sponsor, Shopify comes in. shopify is the commerce platform behind millions of businesses around the world and 10% of all e-commerce in the US from household names like Mattel and Gym Shark to brands just getting started. Get started with your own design studio with hundreds of ready to use [00:25:00] templates. Shopify helps you build a beautiful online store to match your brand’s style, accelerate your content creation. Shopify is packed with helpful AI tools that write product descriptions, page headlines, and even enhance your product photography. Get the word out like you have a marketing team behind you. Easily create email and social media campaigns wherever your customers are scrolling or strolling. And best yet, Shopify is your commerce expert with world class expertise in everything from managing inventory to international shipping, to processing returns and beyond. If you’re ready to sell, you are ready to Shopify. Turn your Big Business Idea into with Shopify on your side. Sign up for your $1 per month trial and start selling today@shopify.com slash Overtired. Go to shopify.com/ Overtired. What was that? Say it with me. shopify.com/ Overtired [00:26:00] cha. Uh, Brett: the, uh, the group, the group input on the last URL, I feel like we can charge extra for that. That was Jeff: Yeah. Cha-ching Brett: they got the chorus, they got the Overtired Christina: You did. You got the Overtired Jeff: They didn’t think to ask for it, but that’s our brand. Christina: shopify.com/ Overtired. Jeff Tweedy Jeff: What was, uh, I was watching a Stephen Colbert interview with Jeff Tweedy, who just put out a triple album and, uh, it was a very thoughtful, sweet interview. And then Stephen Colbert said, you know, you’re not supposed to do this. And Jeff Tweety said, it’s all part of my career long effort to leave the public wanting less. Christina: Ha, Jeff: That was a great bit. Christina: that’s a fantastic bit. A side note, there are a couple of really good NPR, um, uh, tiny desks that have come out in the last couple of month, uh, couple of weeks. Um, uh, one is shockingly, I, I’ll, I’ll just be a a, a fucking boomer about it. The Googo dolls. Theirs was [00:27:00] great. It’s fantastic. They did a great job. It already has like millions of views, like it wrecked up like over a million views, I think like in like, like less than 24 hours. They did a great job, but, uh, but Brandy Carlisle, uh, did one, um, the other day and hers is really, really good too. So, um, so yeah. Yeah, exactly. So yeah. Anyway, you said, you saying Jeff pd maybe, I don’t know how I got from Wilco to like, you know, there, Jeff: Yeah. Well, they’ve done some good, he’s done his own good Christina: he has, he has done his own. Good, good. That’s honestly, that’s probably what I was thinking of, but Jeff: It’s my favorite Jeff besides me because Bezos, he’s not in the, he’s not in the game. Christina: No. No, he’s not. No. Um, he, he’s, he’s not on the Christmas card list at all. Jeff: Oh man. Jeff’s Concert Marathon Jeff: Can I just tell you guys that I did something, um, I did something crazy a couple weeks ago and I went to three shows in one week, like I was 20 fucking two, Brett: Good grief. Jeff: and. It was a blast. So, okay, so the background of this is my oldest son [00:28:00] loves hip hop, and when we drive him to college and back, or when I do, it’s often just me. Um, he, he goes deep and he, it’s a lot of like, kind of indie hip hop and a lot. It’s just an interesting, he listens to interesting shit, but he will go deep and he’ll just like, give me a tour through someone’s discography or through all their features somewhere, whatever it is. And like, it’s the kind of input that I love, which is just like, I don’t, even if it’s not my genre, like if you’re passionate and you can just weave me through the interrelationship and the history and whatever it is I’m in. So as a result of that, made me a huge fan of Danny Brown and made me a huge fan of the sky, Billy Woods. And so what happened was I went to a hip hop show at the seventh Street entry, uh, which is attached to First Avenue. It’s a little club, very small, lovely little place, the only place my band could sell out. Um, and I watched a hip hop show there on a Monday night, Tuesday night. I went to the Uptown Theater, which Brett is now a actually an operating [00:29:00] theater for shows. Uh, and I, and I saw Danny Brown, but I also saw two hyper pop bands, a genre I was not previously aware of, including one, which was amazing, called Fem Tenal. And I was in line to get into that show behind furries, behind trans Kids. Like it was this, I was the weirdest, like I did not belong. Underscores played, and, and this will mean something to somebody out there, but not, didn’t mean anything to me until that night. And, uh. I felt like such, there were times, not during Danny Brown, Danny Brown’s my age all good. But like there were times where I was in the crowd ’cause I’m tall. Anybody that doesn’t know I’m very tall and I’m wearing like a not very comfortable or safe guy seeming outfit, a black hoodie, a black stocking cap. Like I basically looked like I’m possibly a shooter and, and I’m like standing among all these young people loving it, but feeling a little like, should I go to the back? Even like I was leaving that show [00:30:00] and the only people my age were people’s parents that were waiting to pick them up on the way out. So anyway, that was night two. Danny Brown was awesome. And then two nights later I went to see, this is way more my speed, a band called the Dazzling Kilman who were a band that. Came out in the nineties, St. Louis and a noisy Matthew Rock. Wikipedia claims they invented math rock. It’s a really stupid claim, uh, but it’s a lovely, interesting band and it’s a friend of mine named Nick Sakes, who’s who fronted that band and was in all these great bands back when I was in bands called Colos Mite and Sick Bay, and all this is great shit. So they played a reunion show. In this tiny punk rock club here called Cloudland, just a lovely little punk rock club. And, um, and, and that was like rounded out my week. So like, I was definitely, uh, a tourist the early part of the week, mostly at the Danny Brown Show. But then I like got to come home to my noisy punk rock [00:31:00] on, uh, on Thursday night. And I, I fucking did three shows and it hurt so bad. Like even by the first of three bands on the second night. I was like, I don’t think I can make it. And I do. I already pregame shows with ibuprofen. Just to be really clear, I microdose glucose tabs at shows like, like I am, I am a full on old man doing these things. But, um, I did get some cred with my kids for being at a hyper pop show all by myself. And, Christina: Hell yeah. A a Jeff: friends seemed impressed. Christina: no, as a as, as as they should be. I’m impressed. And like, and I, I, I typically like, I definitely go to like more of like, I go, I go to shows more frequently and, and I’m, I’m even like, I’m, I’m gonna be real with you. I’m like, yeah, three in one week. Jeff: That’s a lot. Christina: That’s a lot. That’s a lot. Jeff: man. Did I feel good when I walked home from that last show though? I was like, I fucking did it. I did not believe I wasn’t gonna bail on at least two of those shows, if not all three. Anyway, just wanted to say Brett: I [00:32:00] do like one show a year, but Jeff: that’s how I’ve been for years this year. I think I’ve seen eight shows. Brett: damn. Jeff: Yeah, it’s Brett: Alright, so you’ve been teasing us about this, this contest you won. Jeff: Yeah, please, Christina. Sorry to push that off. Christina: No, no, no, no. That’s, that’s completely okay. That, that, that, that’s great. Uh, no. Christina Wins Big Christina: So, um, I won two six K monitors. Brett: Damn. Jeff: is that what those boxes are behind you? Christina: Yeah, yeah. This is what the boxes are behind me, so I haven’t been able to get them up because this happened. I got them literally right in the midst of all this stuff with my back. Um, but I do have an Ergotron poll now that is here, and, and Grant has said that he will, will get them up. But yeah, so I won 2 32 inch six K monitors from a Reddit contest. Brett: How, how, how, Jeff: How does this happen? How do I find a Reddit contest? Christina: Yeah. So I got lucky. So I have, I, I have a clearly, well, well, um, there was a little, there was a little bit of like, other step to it than that, but like, uh, so how it worked was basically, um, LG is basically just put out [00:33:00] two, they put out a new 32 inch six K monitor. I’ll have it linked in, in, in the show notes. Um, so we’ve talked about this on this podcast before, but like one of my big, like. Pet peeve, like things that I can’t get past. It’s like I need like a retina screen. Like I need like the, the perfect pixel doubling thing for that the Mac Os deals with, because I’ve used a 5K screen, either through an iMac or um, an lg, um, ultra fine or, um, a, uh, studio display. For like 11 years. And, and I, and I’ve been using retina displays on laptops even longer than that. And so if I use like a regular 4K display, like it just, it, it doesn’t work for me. Um, you can use apps like, um, like better control and other things to kind of emulate, like what would be like if you doubled the resolution, then it, it down, you know, um, of samples that, so that. It looks better than, than if it’s just like the, the, the 4K stuff where in the, the user interface things are too big and whatnot. And to be clear, this is a Macco West problem. If [00:34:00] you are using Windows or Linux or any other operating system that does fractional scaling, um, correctly, then this is not a problem. But Macco West does not do fractional scaling direct, uh, correctly. Um, weirdly iOS can, like, they can do three X resolution and other things. Um, but, but, but Macs does not. And that’s weird because some of the native resolutions on some of the MacBook errors are not even perfectly pixeled doubled, meaning Apple is already having to do a certain amount of like resolution changes to, to fit into their own, created by their, their own hubris, like way of insisting on, on only having like, like two x pixel doubling 18 years ago, we could have had independent, uh, resolutions, uh, um, for, for UI elements and, and, and window bars. But anyway, I, I’m, I’m digressing anyway. I was looking at trying to get either a second, uh, studio display, which I don’t wanna do because Apple’s reportedly going to be putting out a new one. Um, and they’re expensive or getting, um, there are now a number of different six K [00:35:00] displays that are not $6,000 that are on the market. So, um, uh, uh, Asus has one, um, there is one from like a, a Chinese company called like, or Q Con that, um, looks like a, a complete copy of this, of the pro display XDR. It has a different panel, but it’s, it’s six K and they, they’ve copied the whole design and it’s aluminum and it’s glossy and it looks great, but I’d have to like get it from like. A weird distributor, and if I have any issues with it, I don’t really wanna have to send it back to China and whatnot. And then LG has one that they just put out. And so I’ve been researching these on, on Mac rumors and on some other forums. And, um, I, uh, I, somebody in one of the Mac Roomers forums like posted that there was like a contest that LG was running in a few different subreddits where they were like, tell us why you should get one of, like, we’re gonna be giving away like either one or two monitors, and I guess they did this in a few subreddits. Tell us why this would be good for your workflow. And, um, I guess I, I guess I’m one of the people who kind of read the [00:36:00] assignment because it, okay, I’ll just be honest with this, with, with you guys on this podcast, uh, because I, I don’t think anyone from LG will hear this and my answers were accurate anyway. But anyway, this was not the sort of contest where it was like we will randomly select a winner. This was the moderators and lg, were going to read the responses and choose the winner. Jeff: Got it. Christina: So if you spend a little bit of time and thoughtfully write out a response, maybe you stand a better chance of winning the contest. Jeff: yeah, yeah. Put the work in like it was 2002. Christina: Right. Anyway, I still was shocked when I like woke up like on like Halloween and they were like, congratulations, you’ve won two monitors. I’m like, I’m sorry. What? Jeff: That’s amazing. Christina: Yeah, yeah, yeah, Jeff: Nice work. I know I’ve, you know, I’ve been staring at those boxes behind you this whole time, just being like, those look like some sweet monitors. Christina: yeah, yeah. Monitor Setup Challenges Christina: I mean, and, uh, [00:37:00] uh, it’s, it’s, it’s, it’s, it’s, and I, I’m very much, so my, my, my only issue is, okay, how am I gonna get these on my desk? So I’m gonna have to do something with my iMac and I’m probably gonna have to get rid of my, my my, my 5K, um, uh, uh, studio display, at least in the short term. Ergotron Mounts and Tall Poles Christina: Um, but what I did do is I, um, I ordered from, um, Ergotron, ’cause I already have. Um, two of their, um, LX mounts, um, or, or, or, or arms. Um, and only one of them is being used right now. And then I have a different arm that I use for the, um, um, iMac. Um, they sell like a, if you call ’em directly, you can get them to send you a tall pole so that you can put the two arms on top of them. And that way I think I can like, have them so that I can have like one pole and then like have one on one side, one Jeff: I have a tall pole. Christina: and, and yeah, that’s what she said. Um, Jeff: as soon as I said it, I was like, for fuck’s sake. But Christina: um, but, uh, but, but yeah, but so that way I think I, I can, I, in theory, I can stack the market and have ’em side by side. I don’t know. Um, I got that. I, I had to call Tron and, and order that from them. [00:38:00] Um, it was only a hundred dollars for, for the poll and then $50 for a handling fee. Jeff: It’s not easy to ship a tall pole. Brett: That’s what she said. Christina: that is what she said. Uh, that is exactly what she said. But yeah, so I, I, the, the, the unfortunate thing is that, um, I, um, I, I had to, uh, get a, like all these, they, they came in literally right before Thanksgiving, and then I’ve had, like, all my back stuff has Jeff: Yeah, no Christina: debilitating, but I’m looking forward to, um, getting them set up and used. And, uh, yeah. Review Plans and Honest Assessments Christina: And then full review will be coming to, uh, to, I have to post a review on Reddit, but then I will also be doing a more in depth review, uh, on this podcast if anybody’s interested in, in other places too, to like, let let you know, like if it’s worth your money or not. Um, ’cause there, like I said, there are, there are a few other options out there. So it’s not one of those things where like, you know, um, like, thank you very much for the free monitor, um, monitors. But, but I, I will, I will give like the, the, you know, an honest assessment or Current Display Setup Brett: So [00:39:00] do you currently have a two display setup? Christina: No. Um, well, yes, and kind of, so I have my, my, I have my 5K studio display, and then I have like my iMac that I use as a two to display setup. But then otherwise, what I’ve had to do, and this is actually part of why I’m looking forward to this, is I have a 4K 27 inch monitor, but it’s garbage. And it, it’s one of those things where I don’t wanna use it with my Mac. And so I wind up only using it with my, with my Windows machine, with my framework desktop, um, with my Windows or Linux machine. And, and because that, even though I, it supports Thunderbolt, the Apple display is pain in the ass to use with those things. It doesn’t have the KVM built in. Like, it doesn’t like it, it just, it’s not good for that situation. So yeah, this will be of this size. I mean, again, like I, I, I’m 2 32 inch monitors. I don’t know how I’m gonna deal with that on my Jeff: I Brett: yeah. So right now I’m looking at 2 32 inch like UHD monitors, Christina: Yeah,[00:40:00] Brett: I will say that on days when my neck hurts, it sucks. It’s a, it’s too wide a range to, to like pan back and forth quickly. Like I’ll throw my back out, like trying to keep track of stuff. Um, but I have found that like if I keep the second display, just like maybe social media apps is the way I usually set it up. And then I only work on one. I tried buying an extra wide curve display, hated it. Jeff: Uh, I’ve always wanted to try one, but Christina: I don’t like them. Jeff: Yeah. Christina: Well, for me, well for me it’s two things. One, it’s the, I don’t love the whole like, you know, thing or whatever, but the big thing honestly there, if you could give me, ’cause people are like, oh, you can get a really big 5K, 2K display. I’m like, that’s not a 5K display. That is 2 27 inch, 1440 P displays. One, you know, ultra wide, which is great. Good for you. That’s not retina. And I’m a sicko Who [00:41:00] needs the, the pixel doubling? Like I wish that my eyes could not use that, but, but, but, Jeff: that needs the pixel. Like was that the headline of your Reddit, uh, Christina: no, no. It wasn’t, it wasn’t. But, but maybe it should be. Hi, I’m a sicko who only, um, fucks with, with, with, with, with, with, with retina displays. Ask me anything. Um, but no, but that’s a good point. Brett: I think 5K Psycho is the Christina: 5K Sicko is the po is the po title. I like that. I like that. No, what I’m thinking about doing and that’s great to know, Brett. Um, this kind of reaffirms my thing. Thunderbolt KVM and Display Preferences Christina: So what’s nice about these monitors is that they come with like, built in like, um, Thunderbolt 5K VM. So, which is nice. So you could conceivably have multiple, you know, computers, uh, connected, you know, to to, to one monitor, which I really like. Um, I mean like, ’cause like look, I, I’ve bitched and moaned about the studio display, um, primarily for the price, but at the same time, if mine broke tomorrow and if I didn’t have any way to replace it, I’ve, I’ve also gone on record saying I would buy a new one immediately. As mad as I am about a [00:42:00] lot of different things with that, that the built-in webcam is garbage. The, you know, the, the fact that there’s not a power button is garbage. The fact that you can’t use it with multiple inputs, it’s garbage. But it’s a really good display and it’s what I’m used to. Um, it’s really not any better than my LG Ultra fine from 2016. But you know what? Whatever it is, what it is. Um. I, I am a 5K sicko, but being able to, um, connect my, my personal machine and my work machine at the same time to one, and then have my Windows slash Linux computer connected to another, I think that’s gonna be the scenario where I’m in. So I’m not gonna necessarily be in a place where I’m like, okay, I need to try to look at both of them across 2 32 inch displays. ’cause I think that that, like, that would be awesome. But I feel like that’s too much. Brett: I would love a decent like Thunderbolt KVM setup that could actually swap like my hubs back and Christina: Yes. MacBook Pro and Studio Comparisons Brett: Um, so, ’cause I, I have a studio and I have my, uh, Infor MacBook Pro [00:43:00] and I actually work mostly on the MacBook Pro. Um, but if I could easily dock it and switch everything on my desk over to it, I would, I would work in my office more often. ’cause honestly, the M four MacBook Pro is, it’s a better machine than the original studio was. Um, and I haven’t upgraded my studio to the latest, but, um, I imagine the new one is top notch. Christina: Oh yeah. Yeah. Brett: my, my other one, a couple years old now is already long in the tooth. Christina: No, I mean, they’re still good. I mean, it’s funny, I saw that some YouTube video the other day where they were like, the best value MacBook you can get is basically a 4-year-old M1 max. And I was like, I don’t know about that guys. Like, I, I kind of disagree a little bit. Um, but the M1 max, which is I think is what is in the studio, is still a really, really good ship. But to your point, like they’ve made those, um. You know, the, the, the new ones are still so good. Like, I have an M three max as my personal laptop, and [00:44:00] that’s kind of like the dog chip in the, in the m um, series lineup. So I kind of am regretful for spending six grand on that one, but it is what it is, and I’m like, I’m not, I’m not upgrading. Um, I mean, maybe, maybe in, in next year if, if the M five Pro, uh, or M five max or whatever is, is really exceptional, maybe I’ll look at, okay, how much will you give me to, to trade it in? But even then, I, I, but I feel like I’m at that point where I’m like, it gets to a point where like it’s diminishing returns. Um, but, uh, just in terms of my own budget. But, um, yeah, the, the new just info like pro or or max, whatever, Brett: I have, I have an M four MacBook Pro sitting around that I keep forgetting to sell. Uh, it’s the one that I, it only had a 256 gigabyte hard drive, Jeff: what happened to me when I bought my M1, Brett: and I, and I regretted that enough that I just ordered another one. But, uh, for various reasons, I couldn’t just return the one I didn’t Jeff: ’cause it was.[00:45:00] Brett: so now I, now I have to sell it and I should sell it while it’s still a top of the line machine Christina: Sell it before, sell, sell, sell, sell it before next month, um, or, or February or whenever they sell it before then the, the pros come out. ’cause right now the M five base is out, but the pros are not. So I think feel like you could still get most of your value for it, especially since it has very few battery cycles. Be sure to put the battery cycles on your Facebook marketplace or eBay thing or whatever. Um, I bought my, uh, she won’t listen to this so she won’t know, but, um, they, there was a, a killer Cyber Monday deal, uh, for Best Buy where they had like a, the, the, the, so it’s several years old, but it was the, the M two MacBook Air, but the one that they upgraded to 16 gigs of Ram when Apple was like, oh, we have to have Apple Intelligence and everything, because they actually thought that they were actually gonna ship Apple Intelligence. So they like went back and they, like, they, they, you know, retconned like made the base model MacBook Air, like 16 [00:46:00] gigs. Um, and, uh, anyway, it was, it was $600, um, Jeff: still crazy. Christina: which, which like even for like a, a, a 2-year-old machine or whatever, I was like, yeah, she, my sister, I think she’s on like, like a 2014 or older than that. Like, like MacBook Air. She doesn’t even know where the MagSafe is. I don’t think she even knows where the laptop is. So she’s basically doing everything like on her phone and I’m like, okay, you need a laptop of some type, but at this point. I do feel strongly that like the, the, the $600 or, or, or actually I think it was $650, it was actually less, it is actually more expensive than what the, the, the Cyber Monday sale was, um, the M1, Walmart, MacBook Air. I’m like, absolutely not like that is at this point, do not buy that. Right? Like, I, especially with eight gigs of ram, I’m, I’m like, it’s been, it’s five years old. It’s a, it was a great machine and it was great value for a long time. $200. Cool, right? Like, if you could get something like use and, and, and, and if you could replace the battery or, you know, [00:47:00] for, for, you know, not, not too much money or whatever. Like, I, I, I could see like an argument to be made like value, right? But there’d be no way in hell that I would ever spend or tell anybody else to spend $650 on that new, but $600 for an M two with Jeff: Now we’re talking. Christina: which has the redesign brand new. I’m like, okay. Spend $150 more and you could have got the M four, um, uh, MacBook Air, obviously all around Better Machine. But for my sister, she doesn’t need that, Jeff: What do we have to do to put your sister in this M two MacBook Christina: that, that, that, that, that, that’s exactly it. So I, I, I was, well, also, it was one of those things I was like, I think that she would rather me spend the money on toys for my nephew for Santa Claus than, than, uh, giving her like a, a processor upgrade. Um, Jeff: Claus isn’t real. Brett: Oh shit. Jeff: Gotcha. Every year I spoil it for somebody. This year it was Christina and Brett. Sorry guys. Brett: right. Well, can I tell you guys Jeff: Yeah. [00:48:00] Brett Software. Brett: two quick projects before we do Jeff: Hold on. You don’t have to be quick ’cause you could call it Brett: We’re already at 45 minutes and I want Jeff: What I’m saying, skip GrAPPtitude. This is it? Brett: okay. Christina: us about Mark. Tell us about your projects. Brett: So, so Mark three is, there’s a public, um, test flight beta link. Uh, if you go to marked app.com, not marked two app.com, uh, marked app.com. Uh, you, there’s a link in the, in the, at the top for Christina: Join beta. Mm-hmm. Brett: Um, and that is public and you can join it and you can send me feedback directly through email because, um, uh, uh, the feedback reporter sucks for test flight and you can’t attach files. And half the time they come through as anonymous feedback and I can’t even follow up on ’em. So email me. But, um, I’ll be announcing that on my blog soon-ish. Um, right now there’s like [00:49:00] maybe a couple dozen, um, testers and I, it’s nice and small and I’m solving the biggest bugs right away. Um, so that’s been, that’s been big. Like Mark, even since we last talked has added. Do you remember Jeff when Merlin was on and he wanted to. He wanted to be able to manage his styles, um, and disable built-in styles. There’s now a whole table based style manager where you Jeff: saw that. Brett: you can, you can reorder, including built-in styles. You can reorder, enable, disable, edit, duplicate. Um, it’s like a full, full fledged, um, style manager. And I just built a whole web app that is a style generator that gives you, um, automatic like rhythm calculations for your CSS and you can, you can control everything through like, uh, like UI fields instead of having to [00:50:00] write CSS. Uh, but you can also o open up a very, I’ve spent a lot of time on the code mirror CSS editor in the web app. Uh, so, and it’s got live preview as you edit in the code mirror field. Um, so that’s pretty cool. And that’s built into marts. So if you go to style, um, generate style, it’ll load up a, a style generator for you. Anyway, there’s, there’s a ton. I’m not gonna go into all the details, but, uh, anyone listening who uses markdown for anything, especially if you want ability to export to like Word and epub and advanced PDF export, um, join the beta. Let me know what you think. Uh, help me squash bugs. But the other thing, every time I push a beta for review before the new bug reports come in, I’ve been putting time into a tool. Markdown Processor: Apex Brett: I’m calling [00:51:00] Apex and um, I haven’t publicly announced this one yet, but I probably will by the time this podcast comes out. Jeff: I mean, doesn’t this count? Brett: It, it does. I’m saying like this, this might be a, you hear you heard it here first kind of thing, um, but if you go to github.com/tt sc slash apex, um, I built a, uh, pure C markdown processor that combines syntax from cram down GitHub flavored markdown, multi markdown maku, um, common mark. And basically you can write syntax from any of those processors, including all of their special features, um, and in one document, and then use Apex in its unified mode, and it’ll just figure out what. All of your syntax is supposed to do. Um, so you can take, you can port documents from one platform to another [00:52:00] without worrying about how they’re gonna render. Um, if I can get any kind of adoption with Apex, it could solve a lot of problems. Um, I built it because I want to make it the default processor in marked ’cause right now, you, you have to choose, you know, cram Christina: Which one? Brett: mark and, and choosing one means you lose something in order to gain something. Um, so I wanted to build a universal one that brought together everything. And I added cool features from some extensions of other languages, such as if you have two lists in a row, normally in markdown, it’s gonna concatenate those into one list. Now you can put a carrot on a line between the two lists and it’ll break it into two lists. I also added support for a. An extension to cram down that lets you put double uh, carrots inside a table cell and [00:53:00] create a row band. So like a cell that, that expands it, you rows but doesn’t expand the rest of the row. Um, so you can do cell spans and row spans and it has a relaxed table version where you don’t have to have an alignment row, which is, uh, sometimes we just wanna make quickly table. You make two lines. You put some pipes in. This will, if there’s no alignment row, it will generate a table with just a table body and table data cells in no header. It also allows footers, you can add a footer to a table by using equals in the separator line. Um, it, it’s, Jeff: This is very civilized, Brett: it is. Christina: is amazing, Brett: So where Common Mark is extremely strict about things, um, apex is extremely permissive. Jeff: also itty bitty things like talk about the call out boxes from like Brett: oh yeah, it, it can handle call out syntax from Obsidian and Bear and Xcode Playgrounds. [00:54:00] Um, and it incorporates all of Mark’s syntax for like file includes and even renders like auto scroll pauses that work in marked and some other teleprompter situations. Um, it uses file ude syntax from multi markdown, like, which is just like a curly brace and, uh, marked, which is, uh, left like a double left, uh, angle bracket and then different. Brackets to surround a file name and it handles IA writer file inclusion where you just type a forward slash and then the name of a file and it automatically detects if that file is an image or source code or markdown text, and it will import it accordingly. And if it’s a CSV file, it’ll generate a table from it automatically. It’s, it’s kind of nuts. I, it’s kind of nuts. I could not have done this [00:55:00] without copilot. I, I am very thankful for copilot because my C skills are not, would not on their own, have been up to this task. I know enough to bug debug, but yeah, a lot of these features I got a big hand from copilot on. Jeff: This is also Brett. This is some serious Brett Terpstra. TURPs Hard Christina: Yeah, it is. I was gonna say, this is like Jeff: and also that’s right. Also, if your grandma ever wrote you a note and it, and though you couldn’t really read it, it really well, that renders perfectly Christina: Amazing. No, I was gonna say this is like, okay, so Apex is like the perfect name ’cause this is the apex of Brett. Jeff: Yes. Apex of Brett. Christina: That’s also that, that’s, that’s not an alternate episode title Apex of Brett. Because genuinely No, Brett, like I am, I am so stunned and impressed. I mean, you all, you always impressed me like you are the most impressive like developer that I, that I’ve ever known. But you, this is incredible. And, and this, I, I love this [00:56:00] because as you said, like common Mark is incredibly strict. This is incredibly permissive. But this is great. ’cause there are those scenarios where you might have like, I wanna use one feature from one thing or one from another, or I wanna combine things in various ways, or I don’t wanna have to think about it, you know? Brett: I aals, I forgot to mention I aals inline attribute list, which is a crammed down feature that lets you put curly brackets after like a paragraph and then a colon and then say, dot call out inside the curly brackets. And then when it renders the markdown, it creates that paragraph and adds class equals call out to the paragraph. Um, and in, in Cramon you can apply these to everything from list items to list to block quotes. Like you can do ’em for spans. You could like have one after, uh, link syntax and just apply, say dot external to a link. So the IAL syntax can add IDs classes and uh, arbitrary [00:57:00] attributes to any element in your markdown when it renders to HTML. And, uh, and Apex has first class support for I aals. Was really, that was, that Christina: that was really hard, Brett: I wrote it because I wanted, I wanted multi markdown, uh, for my prose writing, but I really missed the als. Christina: Yes. Okay. Because see, I run into this sort of thing too, right? Because like, this is a problem like that. I mean, it’s a very niche problem, um, that, that, you know, people who listen to this podcast probably are more familiar with than other types of people. But like, when you have to choose your markdown processor, which as you said, like Brett, like that can be a problem. Like, like with, with using Mark or anything else, you’re like, what am I giving up? What do I have? And, and like for me, because I started using mul, you know, markdown, um, uh, largely because of you, um, I think I was using it, I knew about it before you, but largely because of, of, of you, like multi markdown has always been like kind of my, or was historically my flavor of choice. It has since shifted to being [00:58:00] GitHub, labor bird markdown. But that’s just because the industry has taken that on, right? But there were, you know, certain things like in like, you know, multi markdown that work a certain way. And then yeah, there are things in crammed down. There are things in these other things in like, this is just, this is awesome. This Brett: It is, the whole thing is built on top of C mark, GFM, which is GitHub’s port of common mark with the GitHub flavored markdown Christina: Right. Brett: Um, and I built, like, I kept that as a sub-module, totally clean, and built all of this as extensions on top of Cmar, GFM, which, you know, so it has full compatibility with GitHub and with Common Merck by out, like outta the box. And then everything else is built on top of that. So it, uh, it covers, it covers all the bases. You’ll love it Christina: I’m so excited. No, this is awesome. And I Brett: blazing fast. It can render, I have a complex document that, that uses all of its features and it can render it in [00:59:00] 0.006 seconds. Christina: that’s awesome. Jeff: Awesome. Christina: That’s so cool. No, this is great. And yeah, I, and I think that honestly, like this is the sort of thing like if, yeah, if you can eventually get this to like be like the engine that powers like mark three, like, that’ll be really slick, right? Because then like, yeah, okay, I can take one document and then just, you know, kind of, you know, wi with, with the, you know, ha have, have the compatibility mode where you’re like, okay, the unified mode or whatever yo

    How I Hire
    MALK Organics CEO Jason Bronstad on Simplicity, Purpose, and Building Teams that Deliver

    How I Hire

    Play Episode Listen Later Dec 9, 2025 24:37


    Jason Bronstad is the CEO of Malk Organics, a clean-label, plant-based milk and creamer brand. Jason began his career in the food and beverage industry at Sara Lee, serving across several managerial and directorial positions between 2004 and 2010. He then went on to become VP of Sales at Mike's Hard Lemonade and then the President of Mighty Swell Cocktail Company before joining purpose-led start up, Malk Organics, in 2020. He joins Roy to discuss the ins and outs of shaping culture, values-driven hiring, evaluating talent, learning to keep things simple, and much more. Highlights from our conversation include:Core beliefs and values that comprise Jason's leadership playbook (3:55)Connection to mission (6:12)Hiring lessons learned during periods of brand growth and development (8:20)Key characteristics of high-performing leaders (11:40)Important traits Jason seeks in his direct reports (14:15)Evaluating cultural fit in prospective talent (15:50)The parts of Malk's culture that make Jason most proud (18:08)Jason's definition of success and how it's evolved over the course of his career (20:22)His advice for the next generation of CPG leaders (21:10)

    Glam & Grow - Fashion, Beauty, and Lifestyle Brand Interviews
    skinfix: Where Clinical Actives Meet Clean, Moisture-Locking Barrier Repair With Founder & CEO, Amy Gordinier

    Glam & Grow - Fashion, Beauty, and Lifestyle Brand Interviews

    Play Episode Listen Later Dec 8, 2025 55:09


    skinfix began when founder Amy Gordinier discovered a 150-year-old healing balm in a small town in eastern Canada—a shockingly potent formula that outperformed many modern products. The pharmacist's family had boxes of handwritten letters from people whose skin and confidence had been transformed by it. Inspired, Amy rebuilt that legacy with a modern edge, creating skinfix: clean, clinical, barrier-first skincare powered by high-potency actives. The brand is engineered for people who've tried everything and are still searching for real results. skinfix delivers fast-acting repair now and healthier-looking skin over time, tackling stubborn concerns at the root. Their formulas pair clinical actives with moisture-locking hydrators to maximize impact while minimizing irritation. Every product is tested and recommended by unbiased dermatologists and proven to work on real, reactive, complicated skin. If your routine is crowded but your results are lacking, skinfix is the brand built to fix it.In this episode, Amy also discusses:Serving humanity by helping people heal their skin—and, in turn, their livesTackling tough skin issues, from eczema and psoriasis to rosaceaUnlocking glowing skin with the ultimate barrier repair routineThe role of clinical testing: the secret to brand loyalty and credibilityThe importance of cleansing and understanding what your skin truly needsHarnessing the power of organic love on social beyond viral momentsWe hope you enjoy this episode and gain valuable insights into Amy's journey and the growth of skinfix. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out skinfix at www.skinfix.com and on Instagram at @skinfix Rated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

    Future Commerce  - A Retail Strategy Podcast
    [DECODED] Three-Party Commerce: Trust in the Age of Agents

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Dec 8, 2025 44:57


    A quarter of Gen Z and Millennial consumers now trust AI recommendations more than human ones, marking the arrival of retail's first post-human interface. Sharon Gee, VP of Product at Commerce, joins us to explore the paradox of digital intimacy: why consumers will bare their souls to ChatGPT about shopping needs yet abandon carts when brands ask them to create accounts, how LLMs are becoming intimate commerce companions, and what this means for the collapse of traditional commerce funnels and brand discovery in an AI-mediated world.The New Game Is Intelligibility Key takeaways:27% of millennials trust AI recommendations more than humans, yet abandon carts when forced to create accounts: the trust paradox.Merchants must shift from channel management to model management: optimizing for how AI interprets your brand, not controlling distribution.Answer engine optimization isn't gaming algorithms. It's ensuring your brand shows up with authority when AI agents search on behalf of consumers.Three-party commerce is here: consumer, brand, and AI intermediary. The customer is the channel, and data is the new storefront.[00:01:42] "Our customers are having to shift their mindset from channel management to model management... The old game was distribution. The new game is intelligibility. And brands that win are gonna be the ones that understand the model and understand how they can adapt their message to the new modes of interacting with consumers." – Lindsay Trinkle[00:41:02] "Customers are the channel and the data is the storefront. And so what we need to be able to do is make sure that we understand at each interaction point when you show up with your brand. How is your data representing you?" – Sharon GeeAssociated Links:New Modes Research: How AI is Shaping New Commerce Contexts and ExpectationsLearn more about CommerceCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Honest eCommerce
    359 | Turning Early 100 Buyers into Loyal Advocates | with Elina Panteleyeva

    Honest eCommerce

    Play Episode Listen Later Dec 8, 2025 24:00


    Elina Panteleyeva is the founder of Dood Woof, a 7-figure brand built specifically for Doodle dog breeds. After getting laid off, she bootstrapped her business from $0 to 7 figures in 15 months with no prior Ecommerce experience, no team and no outside investors. outside funding. Elina scaled fast by focusing on niche product-market fit, building a raving fan base, and using scrappy organic marketing to drive Amazon and TikTok Shop growth. Now, she helps other founders grow and scale their eCommerce brands profitably by building a brand that serves a specific group of people. In This Conversation We Discuss:[00:00] Intro[00:34] Sponsor: Taboola[01:44] Building products around customer pain points[02:53] Identifying problems through community research[05:19] Sponsor: Next Insurance[06:32] Balancing product creation with marketing[06:48] Building trust through storytelling[09:15] Collecting feedback to shape products[10:50] Creating scarcity to drive excitement[12:38] Identifying niches with specific pain points[13:47] Sponsor: Electric Eye[14:56] Sponsor: Freight Right[16:56] Collecting reviews to build credibility[18:37] Training mindset to handle uncertainty[21:59] Discovering entrepreneurial instincts early[22:29] Focusing on one channel before diversifying  [25:34] Leveraging micro-influencers for growthResources:Subscribe to Honest Ecommerce on YoutubeCreating Healthy Happy Lives for Doodles doodwoof.com/Follow Elina Panteleyeva instagram.com/doodwoofco/?hl=enReach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    Global From Asia Podcast
    Yacht Version: Future Trends & Software in E-Commerce with Danan Coleman

    Global From Asia Podcast

    Play Episode Listen Later Dec 8, 2025 15:52


    GFA 478. Mike Michelini interviews Danan Coleman on a yacht in Phuket about 2026 e-commerce trends, breakthrough software tools, AI automation, and TikTok Shop's rise. The post Yacht Version: Future Trends & Software in E-Commerce with Danan Coleman appeared first on Global From Asia.

    Ecommerce Coffee Break with Claus Lauter
    How Your Work Group Chat Is Quietly Ruining Your Business — Guy Weiss | Why An Always-on Culture Drains Teams, Why Mixed Chats Risk Company Data, How Your Business Data Gets Lost, How Smart Integrations Boost Workflow, What Makes Zenzap Different (#453)

    Ecommerce Coffee Break with Claus Lauter

    Play Episode Listen Later Dec 8, 2025 25:45 Transcription Available


    In this episode, we dive into the silent killer of e-commerce team productivity: using personal chat apps for work. Guy Weiss, CEO and founder of ZenZap, shares how relying on apps like WhatsApp can quietly harm your business through security risks, employee burnout, and lost data. He reveals the "hidden cost" of the "always on" culture and explains how a business-focused messenger can keep your company's secrets safe, integrate with your tools, and make your team highly productive.Topics discussed in this episode:  Why personal chat apps break work. The hidden cost of "always on" culture. Why personal apps ruin work/life separation. How your business IP is lost on employee phones. Why unstructured group chats cause missed orders. Why staff privacy matters as a business grows. How ZenZap solves complex communication. Links & Resources Website: https://www.zenzap.co/LinkedIn: https://www.linkedin.com/company/zenzap/Instagram: https://www.instagram.com/zenzapappYouTube: https://www.youtube.com/@zenzap_app Get access to more free resources by visiting the show notes at https://tinyurl.com/yeym4uyb______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
    1496: How AI Changes Ecommerce: Deliver Personalized Experiences, Increase Conversions, and Scale Customer Engagement with Luca Borreani

    Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

    Play Episode Listen Later Dec 6, 2025 27:16


    Luca Borreani is the co-founder and CMO of ZipChat.ai, a leader in conversational AI that transforms every e-commerce chat into a revenue opportunity. Driven by a passion for digital marketing and innovative automation, he empowers brands to recover abandoned carts, convert browsers into buyers, and provide 24/7 multilingual support. Luca's expertise includes agentic AI, customer journey optimization, and the creation of scalable, value-driven e-commerce experiences for stores of any size. In this episode of Marketer of the Day, Luca Borreani joins Robert Plank to demystify agentic AI in e-commerce and how merchants can use ZipChat.ai to automate support, increase conversions, and delight customers on platforms from Shopify to WooCommerce. Luca reveals how smart automation and instant, context-aware responses unlock missed sales, eliminate friction from business hours, and cater to an international customer base. The discussion covers practical integration tips, evolving AI capabilities, the value of early adoption, and why focusing on customer experience leads to long-term growth. Listeners will discover actionable ways to get started with agentic AI without complex workflows and to stay ahead in the rapidly changing world of digital commerce. Quotes: “With AI, you unlock sales opportunities even when your team's offline conversations happen in any language, any time.” “Agentic AI doesn't just answer questions; it takes action, like creating custom coupons and adapting in real time to customer needs.” “The longer you use AI, the greater your competitive advantage; it's compounding technology that keeps getting smarter.” Resources: Connect with Luca on LinkedIn. Conversational AI Agent for eCommerce

    Survivor to Thriver Show: Transform Your Fear Into Freedom with Samia Bano
    The “Almost-Automated Income” Strategy with Amazon FBA. Neil Twa & Samia Bano

    Survivor to Thriver Show: Transform Your Fear Into Freedom with Samia Bano

    Play Episode Listen Later Dec 6, 2025 55:27


    Want to stop #tradingtime for dollars? Interested in #ecommerce? Listen now to this interview with Neil Twa, CEO / Co-Founder of Voltage Holdings, a company specializing in launching, consulting, selling and acquiring brands with a focus on the e-commerce channels such as #AmazonFBA and multi-channel. Neil reveals the key to building a #lucrative lifestyle-driven #amazonbusiness, offering invaluable insights and strategies to pave the way for a #profitableventure, the #funandeasy way!You'll learn:-- Why Specialization (Not Diversification) Builds Million-Dollar Brands-- How to Pick Winning Products with Zero Emotion-- How to Build Brands the Warren Buffett Way-- The Real Reason #Entrepreneurs #BurnOut  -- How to Build Multiple Streams of Income Without Spreading Yourself Thin-- And so much more!Connect with Neil now at:voltagedm.com/#EcommerceTips #OnlineBusinessGrowth #BusinessClarity #EntrepreneurMindset #ScalingStrategies #DigitalEntrepreneur #ProductResearch #DataDrivenDecisions #BusinessSystems #AutomatedIncome #BusinessOperations #EntrepreneurLife #BrandBuilding #FocusAndSimplicity #MarketplaceSelling #BusinessSuccessMindset #EcommerceCoaching #BuildAndScale_____________________________________ABOUT SAMIA:Samia Bano is the #HappinessExpert, author, speaker, podcaster & coach for coaches and healers. Samia is most known for her book, 'Make Change Fun and Easy' and her #podcast of the same name. With the help of her signature Follow Your Heart Process™, a unique combination of #PositivePsychology and the #spiritual wisdom of our most effective #ChangeMakers, Samia helps you overcome #LimitingBeliefs, your chains of fear, to develop a #PositiveMindset and create the impact and income you desire with fun and ease…Samia's advanced signature programs include the Happiness 101 Class and the Transformative Action Training.Samia is also a Certified #ReikiHealer and Crisis Counselor working to promote #MentalHealthAwareness.  Samia models #HeartCenteredLeadership and business that is both #SociallyResponsible and #EnvironmentallyFriendly.Samia is a practicing #Muslim with an inter-spiritual approach. As someone who has a love and appreciation for diversity, she is a #BridgeBuilder between people of different faiths and cultures. Although Samia currently lives in California, USA, she has lived in 3 other countries and speaks Hindi, Urdu, and English fluently.  Want to learn even more about Samia? Visit www.academyofthriving.com :)To Book your Free HAPPINESS 101 EXPLORATION CALL with Samia, click: https://my.timetrade.com/book/JX9XJ

    Make Change Fun And Easy!
    The “Almost-Automated Income” Strategy with Amazon FBA. Neil Twa & Samia Bano

    Make Change Fun And Easy!

    Play Episode Listen Later Dec 6, 2025 55:46


    Want to stop #tradingtime for dollars? Interested in #ecommerce? Listen now to this interview with Neil Twa, CEO / Co-Founder of Voltage Holdings, a company specializing in launching, consulting, selling and acquiring brands with a focus on the e-commerce channels such as #AmazonFBA and multi-channel. Neil reveals the key to building a #lucrative lifestyle-driven #amazonbusiness, offering invaluable insights and strategies to pave the way for a #profitableventure, the #funandeasy way!You'll learn:-- Why Specialization (Not Diversification) Builds Million-Dollar Brands-- How to Pick Winning Products with Zero Emotion-- How to Build Brands the Warren Buffett Way-- The Real Reason #Entrepreneurs #BurnOut  -- How to Build Multiple Streams of Income Without Spreading Yourself Thin-- And so much more!Connect with Neil now at:voltagedm.com/#EcommerceTips #OnlineBusinessGrowth #BusinessClarity #EntrepreneurMindset #ScalingStrategies #DigitalEntrepreneur #ProductResearch #DataDrivenDecisions #BusinessSystems #AutomatedIncome #BusinessOperations #EntrepreneurLife #BrandBuilding #FocusAndSimplicity #MarketplaceSelling #BusinessSuccessMindset #EcommerceCoaching #BuildAndScale_____________________________________ABOUT SAMIA:Samia Bano is the #HappinessExpert, author, speaker, podcaster & coach for coaches and healers. Samia is most known for her book, 'Make Change Fun and Easy' and her #podcast of the same name. With the help of her signature Follow Your Heart Process™, a unique combination of #PositivePsychology and the #spiritual wisdom of our most effective #ChangeMakers, Samia helps you overcome #LimitingBeliefs, your chains of fear, to develop a #PositiveMindset and create the impact and income you desire with fun and ease…Samia's advanced signature programs include the Happiness 101 Class and the Transformative Action Training.Samia is also a Certified #ReikiHealer and Crisis Counselor working to promote #MentalHealthAwareness.  Samia models #HeartCenteredLeadership and business that is both #SociallyResponsible and #EnvironmentallyFriendly.Samia is a practicing #Muslim with an inter-spiritual approach. As someone who has a love and appreciation for diversity, she is a #BridgeBuilder between people of different faiths and cultures. Although Samia currently lives in California, USA, she has lived in 3 other countries and speaks Hindi, Urdu, and English fluently.  Want to learn even more about Samia? Visit www.academyofthriving.com :)To Book your Free HAPPINESS 101 EXPLORATION CALL with Samia, click: https://my.timetrade.com/book/JX9XJ

    eCommerce Fuel
    Reviewing Our 2025 Predictions

    eCommerce Fuel

    Play Episode Listen Later Dec 5, 2025 42:16


    How accurate were our eCommerce predictions of 2025 and which ones completely missed the mark? In this episode, we sit down with longtime friend of the show and industry heavyweight Bill D'Alessandro. Bill returns to help dissect the biggest themes that shaped 2025 — from tariffs and consumer pockets to platform shifts and advertising pressure. You'll learn how global sourcing shifts reshaped margins, why affluent consumers and specific product categories powered through the chaos, and what rising ad auction competitiveness means for every eCommerce business. You'll also dive into emerging trends like GEO ("SEO for AI"), the real cracks showing in Google's dominance, shifting offshoring models and Amazon's evolving two-tier ecosystem. You can find show notes and more information by clicking here: https://tinyurl.com/4hd995np  Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    Future Commerce  - A Retail Strategy Podcast
    Coach's Big Store Move: Make You Forget You're Shopping

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Dec 5, 2025 46:49


    Coach's SVP of Global Visual Experience Giovanni Zaccariello reveals how the brand transformed from heritage accessory house to Gen Z cultural force by treating retail as community infrastructure. From hospitality-infused Coach Play stores to strategically sustainable holiday displays, the conversation explores how physical experience became Coach's competitive advantage in an increasingly digital marketplace.Why Shop When You Can Play?Key takeaways:Gen Z seeks human connection and community, not just product transactionsCoach studied consumers in their homes to understand life, not just buying behaviorsExperience per square foot matters as much as sales per square footUsing the same holiday tree for five years reduced waste while building brand consistencyPhysical and digital spaces should converge, not replicate each other"Putting bags on shelves was no longer an option because everybody during the pandemic, including my mom who is 89, can buy online. They're coming to the stores and they want more." - Giovanni Zaccariello [00:06:37]"The next few years are going to be years of what I call experience maximalism where literally new things are going to be mundane because consumers are so much more connected now on social, and they see what's going on." - Giovanni Zaccariello [00:44:50]"It's about the consumer talking to us instead of Coach talking to the consumer. It's a much deeper dialogue." - Giovanni Zaccariello [00:45:46]"When things don't work, we don't just move on. We've created this honest feedback loop where we learn from things. If we don't learn, what's the point of testing and learning?" - Giovanni Zaccariello [00:41:17]Associated Links:Explore Coach Play conceptsCoach coffee shopsCheck out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    eCommerce Evolution
    How Beav Brodie Built Tactical Baby Gear to 8-Figures (And Why Amazon & YouTube Are His 2025 Focus)

    eCommerce Evolution

    Play Episode Listen Later Dec 5, 2025 51:27 Transcription Available


    When Beav Brodie was handed his wife's purple diaper bag to carry around town, he knew something had to change. As a tattooed, custom car-building dad, that bag just didn't fit. So he did what any problem-solver would do—he grabbed his sewing machine and made his own. That side project turned into Tactical Baby Gear, a thriving eCommerce brand that's become the go-to for dads who want gear that's as functional as it is badass. In this episode, Beav shares his journey from knowing absolutely nothing about eCommerce (including what a UPC code was) to building a product line that customers trust and keep coming back for. He also pulls back the curtain on navigating the chaos of 2025—from Meta auction issues to tariff headwinds—and why he's betting big on Amazon and YouTube as his growth channels for the year ahead.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Opening & Introducing Beav Brodie(04:45) 2025 Headwinds, Tariffs & Personal Life Challenges(08:45) Becoming a Real Operator: Systems, SOPs & Founder Mindset Shifts(12:00) Origin Story: From Custom Cars to Tactical Baby Gear(17:00) Manufacturing Realities: COVID, Price Creep & Moving Abroad(24:38) Recover hidden Amazon revenue with Threecolts(25:33) Meta Constraints & The Founder Bottleneck in Content(29:30) UGC, Influencers & Why Authenticity Beats “Pretty” Content(36:25) Offers, Acquisition & The Realities of Low-Repeat Categories(42:10) Brand vs Discounts: Community, Trust & True LTV(47:00) Channel Expansion & Product Philosophy(50:19) PostPilot: Direct mail that prints money.—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Tactical Baby Gear: https://tacticalbabygear.comSponsor Offer | Threecolts: http://threecolts.comSponsor Offer | PostPilot: http://postpilot.com/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

    Le Panier
    #365 - Catch Up La Fourche : x2 en 2 ans et 100m€ pour un e-commerce bio sur adhésion

    Le Panier

    Play Episode Listen Later Dec 5, 2025 66:14


    Dans cet épisode, Laurent reçoit à nouveau Lucas Lefebvre, cofondateur de La Fourche, le magasin bio en ligne le moins cher de France. Trois ans après son premier passage, il revient nous expliquer comment La Fourche a affiné son modèle, renforcé son ADN et accéléré sa croissance, alors même que le marché du bio vivait ses pires années. Car si La Fourche superforme dans un écosystème en chute libre, c'est grâce à son modèle d'adhésion : un pilier qui lui permet de casser les prix des produits en réduisant drastiquement les coûts publicitaires. Résultat : l'entreprise a enregistré +76% de croissance en 2023, alors que le marché du bio reculait d'environ -10%. Sa marque propre compte désormais 400 références et représente plus de la moitié des ventes. Au programme : 00:00:00 - Ouverture / introduction de l'épisode00:10:25 - Assortiment : vrac, antigaspi et optimisation des références00:19:42 - Modèle, risques et annonce de la levée00:22:39 - Contexte marché et performance 00:36:55 - Marque propre La Fourche : évolution, 400 références et part des ventes 00:53:24 - Marketing / campagnes : tests TV, spots et résultats00:59:25 - Acquisition et tests de notoriété01:02:53 - Impact carbone : livraison ≈ 3 fois moins d'émissions qu'un déplacement en magasinEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

    Real Money Real Business Podcast
    RMRB 1203 - Building a Display Advertising Business Making $2K per Month in the Pet Care Niche

    Real Money Real Business Podcast

    Play Episode Listen Later Dec 5, 2025 12:56


    In this episode, Lauren talks to the seller of a display advertising and eCommerce business created in January 1998 in the pet care, sports, outdoors, and real estate niches. Listen in to find out how the business makes an average of $2,997.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/89567 to learn more about this business.

    The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
    #835 6-Figure Sales Expert Calls You Out [Don't Keep Doing This in 2026]

    The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle

    Play Episode Listen Later Dec 4, 2025 46:47


    Sticking rigidly to your sales scripts, hiring and firing sales reps, and positioning yourself as a freelancer instead of the expert: these mistakes will cost you in 2026 if you don't address them now. 6-figure fractional sales manager, Jeff Pecaro, joins us once again to reveal his best sales insights and call us out on the mistakes we need to leave behind in 2025. Plus, we get into how he and other 6-7 figure businesses inside Dynamite Circle are scaling with just one human and multiple bots. LINKS How to work with Jeff (https://meetwingman.com/) Jeff's favorite microphone for sales calls (https://www.amazon.com/Shure-MV7X-Podcast-Microphone-Voice-Isolating/dp/B09BZZCGC8/) Get 2 months of Perspective AI FREE with promo code TMBA (https://getperspective.ai/tmba) Share your thoughts about the podcast (https://getperspective.ai/interview/tmba-feedback) [takes 2 minutes] Connect with 6-, 7- & 8-figure founders in Dynamite Circle (https://dynamitecircle.com/dcbkk) Hang out exclusively with 7+ figure founders (https://dynamitecircle.com/dc-black) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:00:13) Today's Guest: Jeff Pecaro (00:01:44) The Biggest Challenge Holding Back Your Sales (00:05:00) Start Positioning Yourself as the Expert (00:14:31) Conversion Rate Benchmarks to Aim For (00:18:59) How to Go From “Good Call” to $ in the Bank (00:26:33) Sales Best Practices in 2026 (00:32:24) 2026 Bootstrapper Trends and Predictions CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Your 2026 Business Plan in 36 Minutes (https://tropicalmba.com/episodes/2026-business-plan) [FREE Resource] $400K in Points & 100% Vibe Coded Shopify Forecasting App with “SpyGuy” Allen Walton (https://tropicalmba.com/episodes/400k-in-points-vibe-coded-app) The Lifestyle Business Playbook (2025 Edition) (https://tropicalmba.com/episodes/lifestyle-business-playbook-2025)

    INspired INsider with Dr. Jeremy Weisz
    [Top Agency & eCommerce Series] Inside Amazon Marketplace Success with Rob Cromer

    INspired INsider with Dr. Jeremy Weisz

    Play Episode Listen Later Dec 4, 2025 52:04


    Rob Cromer is the CEO and Co-founder of Aisle³, an Amazon-first marketplace agency that helps founder-led, mission-driven brands scale across platforms like Amazon, Walmart, and Target. Under his leadership, Aisle³ has been recognized by Adweek as one of the fastest-growing agencies and has earned a spot on the Inc. 5000 list, supporting notable brands such as Nama, Caraway, and Ripple Foods. Known for championing founder mindset, intentional gifting, and agile operations, he is committed to building profitable companies that value relationships, creative storytelling, and sustainable long-term growth. In this episode… Founder-led brands often struggle to cut through the noise on massive marketplaces, where competition is fierce, and software tools alone aren't enough to guarantee success. Many agencies promise growth but deliver generic solutions that don't truly move the needle. How can these brands rise above the clutter and turn into household names? Rob Cromer, an expert in e-commerce marketing, explains how founder-led brands can overcome marketplace challenges by taking a human-centered, agile approach. Rob emphasizes building deep partnerships with brands through transparency, intentional communication, and continuous improvement. He shares actionable strategies to maintain consistent growth, prepare strategically for high-traffic sales events, weigh the pros and cons of FBA versus FBM, and use thoughtful gifting to make products stand out. Rob also highlights the importance of long-term relationships, profitability, and a dedicated full-time team in driving sustainable success. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Rob Cromer, Co-founder and CEO of Aisle³, to explore how founder-led brands can dominate marketplaces. Rob shares insights on inventory management, product assortment, and Black Friday/Cyber Monday prep, along with the impact of thoughtful gifting to help brands stand out.

    Ecomm Breakthrough
    Throwback: From Fear to Profit: Overcoming Pricing Hesitations in E-Commerce

    Ecomm Breakthrough

    Play Episode Listen Later Dec 4, 2025 15:12


    In this episode of the Econ Breakthrough Podcast, host Josh interviews Chad Rubin, operations and strategy leader at Profasee. Chad discusses the critical role of dynamic, AI-driven pricing for e-commerce and Amazon sellers, sharing how continuous price optimization can boost profits without sacrificing sales rank. He offers actionable advice on leveraging AI tools, strengthening business operations, and building strong supplier relationships. Chad also recommends influential books and software for entrepreneurs, and emphasizes the importance of surrounding yourself with trusted advisors. The conversation provides practical strategies for sellers aiming to thrive in a competitive, ever-changing marketplace.Chapters:Introduction to Chad Rubin and Profasee (00:00:00)Josh introduces Chad Rubin, his background, and his role at Profasee, focusing on e-commerce and AI-driven pricing.Why Pricing Matters in E-commerce (00:00:37)Chad explains his focus on pricing, its impact on profitability, and why many sellers neglect price optimization.The Fear of Raising Prices and Real-World Example (00:02:01)Josh discusses common fears around raising prices and shares a personal example of increasing prices without losing sales rank.Dynamic Pricing vs. Static Pricing (00:03:57)Chad describes Profasee's approach to dynamic pricing, the importance of adjusting prices, and the Amazon flywheel effect.Dynamic Pricing in Other Industries (00:05:28)Josh compares dynamic pricing in e-commerce to revenue management in airlines and emphasizes the need for ongoing price adjustments.Three Actionable Takeaways for Sellers (00:06:13)Josh summarizes three key takeaways: focus on profits/pricing, incorporate AI, and strengthen organizational structure and supplier relationships.The Importance of Level 10 Meetings and Team Alignment (00:08:38)Josh highlights the value of EOS Level 10 meetings for organizational clarity and leadership alignment.Most Influential Books for Entrepreneurs (00:09:41)Chad recommends "The 4-Hour Workweek" and other books that influenced his entrepreneurial journey.Favorite and Game-Changing Software Tools (00:11:27)Chad shares his favorite software tools, including Ellie and Notion, for productivity and business management.Mentors and Influential People in E-commerce (00:12:31)Chad discusses the importance of surrounding yourself with trusted advisors and names key people he respects in the industry.How to Connect with Chad Rubin and Profasee (00:14:46)Chad provides contact information and ways to connect with him and learn more about Profasee.Links and Mentions:Tools and Websites  Profasee  ChatGPT Ellie.com Notion  Books  The 4-Hour Workweek" by Tim Ferriss on Amazon The Almanack of Naval Ravikant  The Great CEO Within People Mentioned  Brandon YoungTranscript:Josh 00:00:00  Today, I'm super excited to introduce you to Chad Rubin. Chad leads prophecies operations and oversees its strategy. He often speaks about e-commerce, Amazon, and leveraging AI strategies on webinars and conferences worldwide. He is also the author of the Amazon bestseller cheaper, easier, direct. Prior to Profasee. He founded Think Crucial and co-founded Cubana and the Prosper show. He is also a father, husband, and loves coffee and tacos. So with that, Chad, welcome to the Econ Breakthrough Podcast.Chad 00:00:35  Thank you for having me. Excited to be here.Josh 00:00:37  I want to ask you the question, Chad. You've you've gone through multiple exits. You have your own ecom brand. Why the focus on pricing and why is it so important at the end of the day?Chad 00:00:48  Yeah. So. Well, firstly, the reason why I was focused on price was that I was trying. I'm trying. I'm still working through it. I've been working on turning around my e-commerce business. It's been deteriorated over time. Didn't get a lot of love for me as I've been building other initiatives in my life.Chad 00:01:03  And so, you know, for me, I optimize spend and my ACOs, and I've been optimizing our conversion rate and my listings itself and the infographics on those listing pages. But the one thing that's driving the most to the bottom line is a very small lever, and it swings big doors, but it's not being swung with price. And I just couldn't understand why. Like if we have a $10,000 ad campaign, you would never leave it on. You would never leave it on optimized, you'd always be optimizing it. So why is nobody optimizing price? Because it's a it's hard to understand and it's very manual. And by the time you make the change to the price, the market shifted. So this is why I focus on it. And it's a juicy it's a delicious problem.Josh 00:01:50  It really is. And it can provide I mean it's a huge impact to your bottom line, right? If you want to, you know, increase your bottom line, the best way to do it is just by raising your prices.Josh 00:02:01  Says Roland Frazier, one of the previous guests that we've had on the show. One of the things that he does first, when he acquires any businesses is he simply raises prices. Because to your point, so many brands do not touch their price. They're too scared to be honest with you because they're like, well, I like sales where they're at. If I raise them, you know, 10%, 25%, I'm going to lose it. All right. And I think I actually fell in that camp prior to all of the inflationary environment that we've been in recently with Amazon continually increasing their FBA fees. You've got manufacturers increasing, you know, the cost of goods that you're purchasing from them. ACOs is going up ads. So with all of that, like our back was against the wall, although I felt like, hey, 1999 is kind of the that's the tipping point. You go over the $20 like you cross that mental bridge of $20 and something cents Since all heck is going to break loose, right? And I'm just going to be in a downward spiral, lose my market share.Josh 00:03:08  And on the contrary, we raise the price by $5, increase the price by 25%, and still maintain we were currently the number two best seller in that entire product category. Didn't move a needle. We stayed right there. Now we've got more profit coming to the bottom line. So I want to ask you the question, Chad. Like, are you seeing the same thing with a lot of the clients that you're working with and these early users of the software, that there is more room to increase prices on Amazon, and it's not affecting organic rankings or it's not a spiral downward. Or are you seeing the opposite true of hey, really like lower your price? Yeah, you get margin compression. But man, you you shoot to the roof and you stay locked in in those top positions. What what have you seen.Chad 00:03:57  Well, okay. So Profasee in general is about maximizing profit without sacrificing your BSR. So there's a lot of people in the Amazon space that say, just raise prices. And that's a lot of times could be reckless advice and insight, right? Because like, pricing isn't one size fits all.Chad 00:04:14  And yes, pricing needs to change. But the question is should it go up or should it go down because you can increase price and that may offset demand and you can lower price. It may spur demand. It'll increase ...

    The Andrew Faris Podcast
    5 Meta Ads Features You SHOULD Be Using (And 3 You Should Be Testing)

    The Andrew Faris Podcast

    Play Episode Listen Later Dec 4, 2025 31:34


    FOLLOW UP WITH ANDREW X: @andrewjfarisEmail: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io.

    eCommerce con Shopify
    Como vender 1 millón en el Buen Fin con Shopify y Whatsapp

    eCommerce con Shopify

    Play Episode Listen Later Dec 4, 2025 57:36


    Takeaways:Preparar ofertas y campañas con anticipación es crucial para el Buen Fin.Usar anuncios probados y directos maximiza la efectividad de las campañas.Ajustar el presupuesto según el rendimiento diario es esencial para el éxito.WhatsApp ofrece tasas de apertura y clics más altas que el correo electrónico.La segmentación adecuada de audiencias maximiza el impacto de las campañas.Revi se integra con Shopify para facilitar la gestión de campañas de marketing.Las campañas pequeñas pueden ser muy efectivas, especialmente con recordatorios.La personalización de mensajes es clave para que parezcan más personales y efectivos.Chapters:00:00 - Introducción al Buen Fin03:00 - Estrategias de Anuncios06:00 - Uso de WhatsApp para Marketing09:00 - Segmentación de Audiencias12:00 - Integración de Shopify y Revie15:00 - Errores Comunes y Consejos18:00 - Impacto de las Campañas Pequeñas21:00 - Flujos Automatizados24:00 - Importancia de la Personalización27:00 - Limitaciones Técnicas y Soluciones  Recursos mencionados en este episodio: ✅ Descarga tu checklist BFCM aquí: ed-digital.com/BFCM

    LITTLE BIG THINGS
    Kevin Buzaglo - Tout savoir sur Amazon !

    LITTLE BIG THINGS

    Play Episode Listen Later Dec 4, 2025 92:13


    Kevin Buzaglo connaît Amazon sur le bout des doigts. 13 années passées au cœur de la machine, depuis l'époque où le grand public n'y voyait qu'un géant du livre, ont façonné sa manière de réfléchir, d'analyser et d'opérer. Il a vu Amazon devenir un réflexe national, un moteur de recherche à part entière, un écosystème où se joue aujourd'hui plus de 2 tiers des intentions d'achat. Il a vu les chiffres exploser, les usages basculer et les marques comprendre, parfois trop tard, que le parcours du client commence sur cette plateforme avant tout le reste. En 2019, il quitte Amazon avec Raphaël Samuel pour créer Deeploy, une agence pensée comme une unité d'élite. Un cabinet de conseil spécialisé, construit pour décoder l'algorithme, maîtriser chaque levier et accompagner les marques avec une précision chirurgicale. Deeploy, c'est 30 collaborateurs, 3 millions de chiffre d'affaires et plus de 100 marques accompagnées. Kevin sait que l'écosystème Amazon n'est pas un simple canal de vente. C'est un terrain où tout se décide en quelques secondes. Un endroit où une rupture de stock peut ruiner des mois d'efforts et où la valeur d'un produit repose autant sur la marge que sur la manière dont il est raconté. Un marché qui récompense les marques capables d'atteindre l'équilibre subtil entre prix, positionnement et visibilité. À travers Deeploy, il accompagne les marques qui veulent faire d'Amazon un vrai moteur de croissance. Il leur montre comment s'aventurer dans cette jungle pour transformer chaque fiche produit en machine à convertir. Dans cet épisode, Kevin partage son histoire, les coulisses du fonctionnement d'Amazon et l'avenir du e-commerce en France. Une plongée dans un marché impitoyable mais fascinant, racontée par l'un de ceux qui en maîtrisent tous les secrets. Bonne écoute !===========================

    Dial P for Procurement
    UPS Gambles on Gig Workers

    Dial P for Procurement

    Play Episode Listen Later Dec 4, 2025 19:41


    UPS is currently stuck between dropping parcel rates, rising union leverage, and stiff competition from their peers. Unlike their peers, UPS is unionized (part of the Teamsters), adding additional complexity and bottom-line pressure. Not one to give up after 120 years in business, UPS has been looking for creative ways to make ends meet without disappointing the public. They created a massive buyout opportunity for drivers and have been working with gig drivers to handle spikes in seasonal volume without paying expensive overtime. Both strategies are saving them money, but running afoul of the Teamsters in the process. In this episode of the Art of Supply podcast, Kelly Barner looks at UPS's challenges and the creative options they are trying in response: Leveraging gig drivers while warning against the danger of a loosely-managed final mile Introducing automation where they can, shutting warehouses where they can't Working to maintain a premium delivery service in a world dominated by low-cost eCommerce volume Links: Negotiating the Big One: UPS and the Teamsters Labor Union Kelly Barner on LinkedIn Art of Supply LinkedIn newsletter  Art of Supply on AOP Subscribe to This Week in Procurement  

    Kassenzone Podcast | Interviews zu den Themen E-Commerce, Handel, Plattformökonomie & Digitalisierung
    Von Auktionen zu Live Commerce: eBays strategische Rückkehr (K#617)

    Kassenzone Podcast | Interviews zu den Themen E-Commerce, Handel, Plattformökonomie & Digitalisierung

    Play Episode Listen Later Dec 4, 2025 45:35


    Wie schafft es eBay, in einem gesättigten E-Commerce-Markt weiterhin relevant zu bleiben und Käufer:innen emotional zu binden? Geschäftsführerin von ebay Deutschland, Dr. Saskia Meier-Andrae, gibt im Kassenzone-Interview Einblicke in die strategische Ausrichtung des Unternehmens: von Recommerce über das neu eingeführte Live-Shopping-Format ‘eBay Live' bis hin zu KI-gestützter Personalisierung. Saskia erläutert, warum Brand-Marketing heute genauso entscheidend ist wie Performance-Marketing, wie eBay Vertrauen und Sicherheit im C2C-Handel schafft und welche Kategorien besonders von Re-Commerce und Live-Formaten profitieren. Wie sieht sie die Position von eBay im Vergleich zu internationalen Plattformen aus Asien wie Shein und Temu? Wie nutzt das Unternehmen seine Stärken in einzigartigem Sortiment, Vertrauen und Community-Erlebnis, um sich zu differenzieren? Das Gespräch im Überblick: (3:21) eBay's Marktposition und Strategien (9:08) Konsumverhalten im E-Commerce (12:48) Herausforderungen durch Niedrigpreis-Anbieter (22:13) Live-Shopping als neues Medium (34:38) Strategische Prioritäten und KI Podcast-Host – Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone

    Simple Pin Podcast: Simple ways to boost your business using Pinterest
    How to get started on Pinterest if you're a new e-commerce brand

    Simple Pin Podcast: Simple ways to boost your business using Pinterest

    Play Episode Listen Later Dec 3, 2025 22:13


    Are you an ecommerce seller new to Pinterest marketing? This episode covers everything you need to launch your e-commerce brand on the platform: account setup, creating high-converting Pins and videos, Pinterest SEO, and the daily strategy that drives qualified traffic in 30-60 days.With almost 600 million users and 80% actively searching for products to buy, Pinterest is a goldmine for online stores. Learn how to tap into it without spending a fortune on adsIntro - Call to Action: Ready to make Q1 2026 your breakout quarter? Let Pinterest be your growth engine. From building a high-performing account from the ground up to creating scroll-stopping images that drive clicks and saves, to running ads that deliver 5x return on ad spend—we've got the Pinterest expertise to match your goals. Visit simplepinmedia.com/services to schedule your free consultation and discover which Pinterest strategy will unlock your 2026 success.Podcast on Pinterest boardsPinterest Assistant Latest shopping features in 2025Pinterest Trends—-------Here are some helpful links from the podcast:

    Future Commerce  - A Retail Strategy Podcast
    First Look: 2025 BFCM Numbers Are In

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Dec 3, 2025 38:15


    Black Friday naysayers have been predicting its demise for years, but Adyen's Holly Worst has data proving the shopping holiday is far from dead—it's gone global. From Denmark's 6.1X surge to America's mobile wallet awakening, this year's numbers tell a story of transformation, not decline. The real shift? How we pay, when we shop, and why contactless finally caught on in the US.The Retail Super Bowl Delivered, AgainKey takeaways:Black Friday generated $43B globally with 837M transactions across Adyen's platformUS contactless payments jumped 23% YOY and mobile wallet usage doubled to 30%Denmark saw a 6.1X increase in transaction volume on Black Friday, and Spain 4.5X—Black Friday is officially a global phenomenonPeak shopping hit at 1 pm in-store and noon online (digestion first, deals second)46% of US consumers abandon checkout without their preferred payment methodAssociated Links:Check out Adyen's BFCM data hereSee our full recap of BFCM resultsCheck out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Tangent - Proptech & The Future of Cities
    From Chipotle to Soho: RTL's Ken Hochhauser on Data, Signals, & Why Retail Is Back

    Tangent - Proptech & The Future of Cities

    Play Episode Listen Later Dec 3, 2025 43:36


    Kenneth Hochhauser is Partner and Head of Data and Analytics at RTL. His background includes roles as a retail executive at Macy's and GNC and as a small business and economic development officer for the City of New York. He has advised both tenants and landlords on site selection, trade area analysis, and retail strategy, including introducing Chipotle to the New York metro market and representing Duxiana nationally. His past assignments span major projects such as Brookfield Place, Trump Place, and Columbia University's Manhattanville and Morningside campuses.(02:39) - Ken's Journey(04:59) - Retail Market Trends(06:05) - Retail vs. Office Innovation(07:53) - Shopping Trends and Retail Insights(08:31) - Retail Challenges in Manhattan(10:05) - Retail's Historical Context and Future(12:14) - Tenant Preferences(17:33) - Experiential Retail & Unique Locations(20:56) - Non-Traditional Retail (23:21) - Feature: Blueprint - The Future of Real Estate - Register for 2026: The Premier Event for Industry Executives, Real Estate & Construction Tech Startups and VC's, at The Venetian, Las Vegas on September 22nd-24th, 2026. As a friend of Tangent, you can save $300 on your All-Access pass(28:11) - Retail Tech & Data Utilization(34:29) - Location Indicators & Retail Expansion(38:29) - Collaboration Superpower: an economist(40:08) - US Gov. Shutdown Impact

    Minds of Ecommerce
    How To Scale DTC, Amazon, and Retail Simultaneously With Chad Massura

    Minds of Ecommerce

    Play Episode Listen Later Dec 3, 2025 21:45


    Chad Massure is the Founder and CEO of Rosy Soil, a company creating peat-free, carbon-negative potting soils designed to nurture both plants and the planet. He grew up gardening with his grandmother, a background that sparked his passion for sustainable horticulture and inspired him to reimagine what soil could be. Before founding Rosy Soil in 2022, he worked in the impact and food space, helping build ventures focused on sustainable food access and social good. Since then, Chad has guided the brand from a small startup to a rapidly scaling company while maintaining a strong commitment to research, innovation, and environmental stewardship. In this episode… The rapid expansion of online and offline channels can create confusion around where to focus, especially when early retail opportunities reshape expectations and timelines. Brands often face challenges balancing product readiness, packaging clarity, and consistent pricing while simultaneously building demand across DTC, Amazon, and brick-and-mortar shelves. How do you maintain momentum while keeping every channel aligned? For Chad Massura, an expert in omnichannel growth, success lies in prioritizing strong packaging fundamentals to ensure performance across retail, Amazon, and DTC. He highlights the importance of launching Amazon earlier to capture high-intent demand, maintaining pricing consistency across partners, and leveraging retail presence to amplify awareness in other channels. Chad also encourages brands to embrace cross-channel customer behavior rather than resist it, noting how shoppers move naturally between retail, Amazon, and DTC. In this episode of the Minds of Ecommerce, Raphael Paulin-Daigle interviews Chad Massura, Founder and CEO of Rosy Soil, about building an omnichannel brand from day one. Chad discusses how early retail adoption shaped his team's go-to-market strategy, the value of packaging optimization, launching at the right time on Amazon, and navigating cross-channel customer behavior.

    Empire Flippers Podcast
    Ecommerce CRO: The Fastest Way to Unlock Hidden Revenue With Jasper de Muynck [Ep.195]

    Empire Flippers Podcast

    Play Episode Listen Later Dec 2, 2025 53:39


    If you want to squeeze more revenue out of your existing traffic, this week's podcast episode is a must-listen. We're diving deep into one of the most misunderstood, yet most profitable, parts of ecommerce growth: conversion rate optimization. CRO expert Jasper De Munyk joins Greg to break down the fundamentals of Shopify CRO, including what a healthy optimization process actually looks like and why it's far more than "changing button colors." If you're wondering where to even begin, we cover what to tackle first when doing CRO, plus the stage of growth when investing in CRO makes the biggest impact. We explore the biggest CRO mistakes and misconceptions that cause businesses to waste time, chase vanity metrics, or ignore easy wins hiding in plain sight. We also dig into the future, discussing how AI is reshaping CRO, from rapid data analysis to automated testing, and where human judgment still plays an essential role.  If you're serious about growing your ecommerce business sustainably, without simply spending more on ads, this episode will be your new playbook. Topics Discussed in this episode: The fundamentals of eCommerce CRO (05:59) Common CRO mistakes and misconceptions (11:21) What to tackle first when doing CRO (14:31) What stage of growth should you be at when investing in CRO? (20:03) How AI is changing CRO (28:26) Exploring the mechanical side of CRO (33:56) How to turn customer data into actionable insights (39:18) How to make CRO a routine part of your business (42:17) How often businesses should revisit their CRO (46:14) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Golden Web Sit back, grab a coffee, and learn how to unlock rapid growth through conversation rate optimization!  

    Remarkable Retail
    Jason Buechel, Whole Foods CEO/Worldwide Head, Amazon Grocery, Plus Kohl's CEO Shake-up, eCommerce's Rewiring, and Sears' Last Christmas

    Remarkable Retail

    Play Episode Listen Later Dec 2, 2025 50:49


    The latest edition of the retail industry's leading podcast features an in-depth conversation with Jason Buechel, CEO of Whole Foods Market and Vice President of Amazon Worldwide Grocery Stores, who shares Amazon's rapidly expanding grocery ambitions. Already surpassing $100 billion in gross sales, Amazon is leaning into grocery as a strategic category driven by frequency, loyalty, Prime stickiness, and the potential to unite all household purchasing into a seamless digital and physical ecosystem.Buechel explains how Amazon is transforming grocery shopping—a category in which consumers currently visit four to five retailers a month—into a single, unified experience. With more than 1,000 same-day grocery delivery locations today scaling to 2,300 cities, store-level innovations such as Whole Foods Daily Shop formats, and the integration of perishables directly into Amazon baskets alongside electronics or apparel, the company is erasing long-standing channel barriers. He also outlines the “one grocery” operational vision: unified supply chains, technology stacks, and customer journeys across banners, while preserving the brand trust and standards that Whole Foods customers demand.The episode opens with co-hosts Steve Dennis and Michael LeBlanc breaking down early holiday results. This year's hottest retail storyline, however, may be the sudden emergence of agentic AI. Tools such as Amazon's Rufus and ChatGPT are now influencing search and conversion decisions, helping fuel what the hosts dub “the most agentic Christmas yet.” With traffic gains from AI agents multiplying, the shift from traditional search to intelligent assistants is poised to accelerate dramatically in 2026.The discussion then turns to Kohl's, and the decision to name interim CEO Michael Bender to the permanent position. The hosts frame this as symptomatic of a deeper issue: a retailer with declining relevance in a shrinking total addressable market.On the heels of new quarterly earnings reports they also spotlight the theme of “profitless prosperity”—brands reporting modest sales improvements but sliding EBITDA as tariffs, promotions, and supply chain pressures erode margin—the overarching message: top-line growth is not victory unless gross profit dollars follow.The episode concludes with the remarkable rise of Google's AI game, and Sears inexplicably still operating a handful of stores (though likely not for much longer). SPECIAL OFFER for our listeners! SAVE 20% on registration for the all new Shoptalk Luxe event in Abu Dhabi January 27-29.For more info go to https://luxe.shoptalk.com/page/get-ticket and then register using our special code : RRLUXE20 About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

    eCommerce Badassery
    355. How to Maximize Your eCommerce Sales in December

    eCommerce Badassery

    Play Episode Listen Later Dec 2, 2025 14:36


    Just because BFCM is over doesn't mean the holiday shopping season is. In fact, over HALF of holiday shoppers still have gifts to buy. So if you're already winding down your promos and marketing... pump the brakes, my friend. There is STILL time to make more money this season—and this episode is your game plan. I'm walking you through 5 powerful strategies to capture those last-minute buyers and keep the revenue rolling in well past Christmas. Whether you're running solo or have a full team, there are ideas in here you can implement TODAY to bring in more sales. Think specialized email campaigns, cross-sells, gift card promos, and tapping into your local market. We're getting scrappy and strategic to finish Q4 strong. Listen in and get the motivation and tactics you need to keep showing up and selling. There's still so much potential left in this season.   What We'll Cover: The one thing you MUST do, even if you ignore everything else How to increase AOV without discounting Smart email strategies to drive repeat buys How to attract last-minute shoppers Creative ways to promote gift cards What to do AFTER Christmas to keep making sales   _______   Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast   _______ Full Episode Show Notes http://ecommercebadassery.com/355   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

    Web3 CMO Stories
    From Reputation To Results: How A Global Invite-Only Commerce Club Scales Trust | S5 E51

    Web3 CMO Stories

    Play Episode Listen Later Dec 2, 2025 17:11 Transcription Available


    Send us a textReputation travels faster than personal branding when the right people vouch for you. That idea sits at the core of our conversation with Evolve Commerce Club founder Carlos Monteiro, who traces a path from helping Danish companies enter Brazil to building an invite-only network of senior leaders across 48 markets. We dig into how perspective, generosity, and consistent follow-through transform one-off intros into compounding trust—and why that matters most for executives navigating career transitions.We unpack the early stumbles and the breakthrough: focusing on seasoned professionals who once represented a company but now need to represent themselves. Carlos explains how Evolve's paid club delivers tangible value with curated matchmaking, private expert sessions, and monthly off-the-record circles designed for honest asks, not pitches. As member outcomes grew, companies began commissioning targeted dinners and private workshops, giving the community a clear monetization path without sacrificing signal quality.We also get practical about tools and tactics. Despite doubts in parts of Europe, WhatsApp won because it's where people already are, driving daily engagement with minimal friction. Looking ahead, Evolve is investing in an AI agent to summarize profiles, automate thoughtful check-ins, and surface timely connections as careers evolve—augmenting human judgment rather than replacing it. Along the way, members are self-organizing meetups from Lisbon to Dubai, proving the culture is strong enough to scale.If you're a senior leader in transition or a connector at heart, you'll find a playbook for building trust-first networks: vet carefully, reward generosity, meet members where they are, and let results speak louder than branding. Subscribe, share this with a colleague who's rethinking their network strategy, and leave a review to tell us what part of the conversation you want us to go deeper on next.This episode was recorded in the official podcast booth at Web Summit (Lisbon) on November 12, 2025. Check the video footage, read the blog article and show notes here: https://webdrie.net/from-reputation-to-results-how-a-global-invite-only-commerce-club-scales-trust/..........................................................................

    Practical AI
    Technical advances in document understanding

    Practical AI

    Play Episode Listen Later Dec 2, 2025 49:18 Transcription Available


    Chris and Daniel unpack how AI-driven document processing has rapidly evolved well beyond traditional OCR with many technical advances that fly under the radar. They explore the progression from document structure models to language-vision models, all the way to the newest innovations like Deepseek-OCR. The discussion highlights the pros and cons of these various approaches focusing on practical implementation and usage.Featuring:Chris Benson – Website, LinkedIn, Bluesky, GitHub, XDaniel Whitenack – Website, GitHub, XSponsors:Shopify – The commerce platform trusted by millions. From idea to checkout, Shopify gives you everything you need to launch and scale your business—no matter your level of experience. Build beautiful storefronts, market with built-in AI tools, and tap into the platform powering 10% of all U.S. eCommerce. Start your one-dollar trial at shopify.com/practicalaiFabi.ai - The all-in-one data analysis platform for modern teams. From ad hoc queries to advanced analytics, Fabi lets you explore data wherever it lives—spreadsheets, Postgres, Snowflake, Airtable and more. Built-in Python and AI assistance help you move fast, then publish interactive dashboards or automate insights delivered straight to Slack, email, spreadsheets or wherever you need to share it. Learn more and get started for free at fabi.aiFramer – Design and publish without limits with Framer, the free all-in-one design platform. Unlimited projects, no tool switching, and professional sites—no Figma imports or HTML hassles required. Start creating for free at framer.com/design with code `PRACTICALAI` for a free month of Framer Pro.Upcoming Events: Register for upcoming webinars here!

    The Opportunity Podcast
    Ecommerce CRO: The Fastest Way to Unlock Hidden Revenue With Jasper de Muynck [Ep.195]

    The Opportunity Podcast

    Play Episode Listen Later Dec 2, 2025 53:39


    If you want to squeeze more revenue out of your existing traffic, this week's podcast episode is a must-listen. We're diving deep into one of the most misunderstood, yet most profitable, parts of ecommerce growth: conversion rate optimization. CRO expert Jasper De Munyk joins Greg to break down the fundamentals of Shopify CRO, including what a healthy optimization process actually looks like and why it's far more than "changing button colors." If you're wondering where to even begin, we cover what to tackle first when doing CRO, plus the stage of growth when investing in CRO makes the biggest impact. We explore the biggest CRO mistakes and misconceptions that cause businesses to waste time, chase vanity metrics, or ignore easy wins hiding in plain sight. We also dig into the future, discussing how AI is reshaping CRO, from rapid data analysis to automated testing, and where human judgment still plays an essential role.  If you're serious about growing your ecommerce business sustainably, without simply spending more on ads, this episode will be your new playbook. Topics Discussed in this episode: The fundamentals of eCommerce CRO (05:59) Common CRO mistakes and misconceptions (11:21) What to tackle first when doing CRO (14:31) What stage of growth should you be at when investing in CRO? (20:03) How AI is changing CRO (28:26) Exploring the mechanical side of CRO (33:56) How to turn customer data into actionable insights (39:18) How to make CRO a routine part of your business (42:17) How often businesses should revisit their CRO (46:14) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Golden Web Sit back, grab a coffee, and learn how to unlock rapid growth through conversation rate optimization!  

    Behind Her Empire
    #372: From 0 to 1: The Unsexy Truth About Launching an E-Commerce Brand, Starting a Podcast & Leaving the “Perfect” Job Behind with Yasmin Nouri, co-founder of beeya wellness 

    Behind Her Empire

    Play Episode Listen Later Dec 1, 2025 36:04


    I'm so excited to share this week's episode with you. I joined my friend Carly on her podcast, Care Less with Carly, and wanted to share our conversation here. We talk about the moment I realized my “perfect on paper” finance career wasn't right for me, and how I navigated the messy, scary transition into entrepreneurship. We also get into my relationship with burnout and perfectionism, how Behind Her Empire truly began, and the early steps that eventually led to building my business beeya. If you've ever felt torn between stability and a deeper calling, this episode is for you. That uncomfortable feeling is often the sign that something bigger is ahead. I hope it reminds you that you don't need every step figured out to begin, and that trusting yourself can be the most powerful choice. I hope you enjoy this one! In this episode, we'll talk about:* Discovering Yasmin's early career path and what drew her into finance. [02:15]* Feeling out of place in the corporate world and the moment she knew banking wasn't for her. [05:51]* Signs of burnout and the pressure to constantly prove herself. [06:44]* Transitioning out of finance and exploring new paths in tech and startups. [08:19]* Why learning from others became Yasmin's source of clarity and inspiration. [10:10]* Launching Behind Her Empire during the pandemic. [10:33]* Yasmin's support pillars early on. [15:09]* Facing the fear of judgment and posting publicly for the first time. [16:00]* Why most people aren't actually paying attention and why that's freeing. [18:41]* Strengthening the muscle of not caring what others think. [22:05]* How building the podcast helped Yasmin develop boundaries and confidence. [22:33]* Traits shared by the world's most accomplished women. [23:27]* Learning to enjoy the journey rather than chase the destination. [25:16]* Starting beeya: Yasmin's health struggles and how her business idea was born. [27:31]* Honoring wellness: why sleep, food, and movement matter. [31:51]* Advice for listeners stuck between a safe career and their creative calling. [33:23]* What Yasmin is dreaming about next and what she hopes to inspire in others. [34:19]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Carly:* Instagram: https://www.instagram.com/carlylynn/* Instagram: https://www.instagram.com/carelesswithcarly/ Hosted on Acast. See acast.com/privacy for more information.

    Future Commerce  - A Retail Strategy Podcast
    [DECODED] Commerce in the Age of Context: When Buying Journeys Collapse

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Dec 1, 2025 35:59


    The traditional linear shopping journey has collapsed. Commerce now happens everywhere, and consumers are navigating this omnimodal reality with unprecedented fluidity.Phillip Jackson and Lindsay Trinkle sit down with Melissa Minkow, Global Director of Retail Strategy and Insights at CI&T, to unpack findings from her Retail Tech Reality Check research. Together, they dissect how different platforms serve distinct purposes in the buyer's journey, why "omnichannel" is more relevant than ever, and what happens when everything becomes shoppable but commerce itself becomes invisible.In this episode, we explore how the expanded digital ecosystem is fundamentally reprogramming how consumers engage with content, community, and commerce. With 74% of US consumers now using AI tools in their path to purchase, brands can no longer control the narrative—instead, they must embed themselves intentionally into customer-led conversations across multiple contexts.Commerce Is Invisible; Context Isn'tKey takeaways:Each social platform serves a distinct purpose: Facebook for purchasing, YouTube for discovery, Reddit for research. Context matters more than channel ubiquity.The invisible transaction wins: TikTok succeeds because it's entertainment-first. The less commerce feels like commerce, the more consumers buy.Attribution is broken: Traditional linear models can't capture circular, contextual journeys. Focus on conversion, repeat purchase, and brand awareness—the only metrics you can trust.Search remains unsolved: Basic functionality like filtering furniture by dimensions is still missing. Data quality and search methodology are foundational competitive advantages.Micro-influencers drive outsized impact: 45 passionate referrals matter more than 45,000 followers. The persona of the referrer (picky, experimental, passionate) outweighs reach.AI will reshape holiday 2025: Gifting anxiety makes AI particularly valuable. Consumers use it to avoid looking stupid and navigate uncertain return processes.In-Show Mentions:Melissa Minkow - Global Director of Retail Strategy and Insights, CI&TCI&T Retail Tech Reality Check ResearchNew Modes ResearchAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    YAP - Young and Profiting
    The Creator's Playbook: How to Launch Courses That Sell Out in Record Time | Sales | Presented by Teachable

    YAP - Young and Profiting

    Play Episode Listen Later Nov 26, 2025 30:11


    Many creators struggle with sales, finding it hard to turn audience interest into paying customers. They have great content but lack the right sales funnels, persuasion techniques, and closing strategies to convert prospects. In this second episode of the Creator's Playbook, presented by Teachable, Hala Taha breaks down how to confidently sell your course and scale your income through proven sales strategies. You'll hear from experts like Russell Brunson, Jason Fladlien, Kat Norton, and more on how to launch your course like a pro. In this episode, Hala will discuss: (00:00) Introduction (00:52) Building Trust Through Value Selling (03:47) Optimizing Your Sales Funnel for Conversions (08:57) Sales Psychology: Guiding Buyers to “Yes” (10:46) Handling Objections with Confidence  (14:42) The Importance of Soft Closing When Selling (20:47) The Power of Webinars for Conversions (23:48) Creating Transformational Webinar Experiences Teachable is the leading platform empowering entrepreneurs, creators, and coaches to build lasting businesses through education. Whether you're launching your signature course, selling digital downloads, offering coaching, or creating a membership, Teachable provides multiple ways to turn your knowledge into a reliable and scalable income. Claim your 30-day free trial today at https://youngandprofiting.co/teachable Sponsored By: Teachable: Claim your 30-day free trial today at  https://youngandprofiting.co/teachable   Resources Mentioned: YAP E337 with Adam Schafer: youngandprofiting.co/MindPump  YAP E312 with Russell Brunson: youngandprofiting.co/SalesF  YAP E196 with Robert Cialdini: youngandprofiting.co/Persuasion YAP E229 with Jason Fladlien: youngandprofiting.co/Influence  YAP E345 with Shelby Haas-Sapp: youngandprofiting.co/Convert  YAP E316 with Kat Norton: youngandprofiting.co/Niche  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Disclaimer: This episode is a paid partnership with Teachable. Sponsored content helps support our podcast and continue bringing valuable insights to our audience. Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Online Selling, Economics, E-commerce, Ecommerce, Prospecting, Inbound, Account Management, Business Growth, Scaling, Sales Podcast