Podcasts about ecommerce

SHOW HIGHLIGHTS: 04:52:  Why you need an objective perspective to improve your customer site experience.07:54 How Easton improved their revenue by 270% in a year by uncovering pain points with a quiz14:22 Why Jon believes that disconting is not optimization27:28 What DTC brands can do to get started with conversion rate optimization LINKS: Jon's book, Opting In To Optimization: https://thegood.com/opting-in-to-optimization/The Good's Ideas for Promotions that aren't discounts:  https://thegood.com/insights/essential-ecommerce-promotion-guide/Jon on Twitter:  https://twitter.com/jonmacdonald

First, Jason covers Sequoia's VC-redefining transition to an evergreen fund (1:54). He continues Q3 earnings coverage with Robinhood (13:38) and Twitter (21:10). Then, Ryan Breslow from Bolt joins to discuss transitioning to a 4-day work week, open-sourcing their company handbook and running a startup effectively (28:07).

President of Adroll, Roli Saxena, explains how you can launch, grow, and scale your eCommerce business. Having a successful business is not just about getting quick sales. So how can you use content and community to scale your eCommerce business? Today, Roli discusses some non-advertising-driven marketing channels. Show NotesConnect With:Roli Saxena: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the 51st episode of the SWAV Podcast we are talking about the 4 elements that will create a solid and strong brand from the perspective of Ecommerce and DTC. 

On the show we hear over and over again that marketing and sales need to find alignment and that data needs to be a big part of that. Kevin Tate is the CMO of Clearbit, a company that is taking an entirely different approach when it comes to data quality and coverage.  Clearbit is a tool for marketers to use to better understand customers, identify future prospects, and personalize marketing and sales interactions. And if there is one thing Kevin knows, it is the importance of quickly aligning the marketing team's vision with the customer perception and the needs of the business.  I was curious how tried-and-true marketing pillars have influenced the way Kevin runs his marketing department, so I asked him…“One of the things I've learned being on both sides of the sales and marketing equation is that there has to be a balance between marketing's vision for how we want to be viewed in the market and here's how we want people to think about and value what we do. Then there's the sales reality of [being] on the phone with this person, and they're asking for X, and there has to be a really close alignment between how do you help reframe or guide the conversation, but how do you also understand and listen to what that customer is asking for?”On this episode of Marketing Trends, Kevin and I go deep on why static or stale data is leading marketers down a precarious path when it comes to their data management. We also touch on how Clearbit is not just another data vendor, but a company that's doing radical things when it comes to empowering marketing. I hope you enjoy this episode. Main Takeaways:Combining Sales and Marketing Knowledge: There can be challenges related to aligning the marketing vision and sales objectives. Often there needs to be some time spent reframing with the client to guide them towards mutual interests. The marketing department has objectives for reach, the sales team has goals for moving the product, and the client on the phone has needs that you need to service. All three of these things need to work in concert. Content Marketing to Marketers: Content that is useful to your clients can be a great marketing tool. Blogs, eBooks, how-to guides, and reports are all good tools that can add value to your customer or prospective customer.   Funnels are Dependent on Good Data: To be able to hone in on what changes you need to make in your marketing mix requires that you have immediate and good data about your potential consumer. Especially with Product Led Growth companies the funnel that you build needs to have the most accurate information about what consumer are responding to and what they need. Connection Between Your Email Efforts and Ad Efforts: The most valuable thing you can have is a first party mechanism that will give you the most accurate data about the way that your email marketing campaign is supporting and working with your other marketing efforts. All of your marketing channels need to work together for a cohesive and effective marketing strategy. Key Quotes:“There's two parts to Clearbit, there's the data -- and we have data about every company with a website that we collect from hundreds of public sources. Then there's what you do with the data, which is the platform we have to put that data to work in your ad campaigns. Personalizing your website, shortening your forms, enriching all your other systems. We're trying to remove friction. Then on the operations side, having rich real-time data from the front to back of your revenue operations, that ends up mattering a lot. That's what people are doing with Clearbit.” “Clearbit is getting pulled into a company that is implementing an ABM strategy and needs the data and more importantly, the integrations to put that data to work at all the different points in that marketing and sales funnel.”“Product Led Growth companies [have] built funnels that depend on really good data to know of all the people trying [the] product and all the people giving intent signals, and all the people experiencing the product through its life cycle. ” “ The value that a company creates is linked to its product roadmap. You can extend the value beyond that roadmap. One is building things on top of it, and that's what we're doing in the growth engineering team.”“One of the things I've learned being on both sides of the sales and marketing equation is that there has to be a balance between marketing's vision for how we want to be viewed in the market. And here's how we want people to think about and value what we do. Then there's the sales reality of [being] on the phone with this person, and they're asking for X, and there has to be a really close alignment between how do you help reframe or guide where you can the conversation, but how do you also understand and listen to what that customer is asking for?”“We're using marketing technology to sell marketing technology technologists. First from a market perspective, I think we're fortunate to be in a really interesting and fast moving time where almost anyone would agree that the B2B funnel switching toward digital and online buying has really raised the importance of data and understanding. Now that much of the sales experience is mediated through these touch points/  Maybe it's chat, maybe it's email, maybe it's the website, all those need data to perform the best they can. A lot of times that comes down to how can I reduce friction or increased speed or increase the relevance of that, of that app based interaction.”“There's apps that are doing all those interactions, and then there's the data that's providing that foundation and making sure everything is as smart as it can be when it's doing that. That's the world we see on the horizon. Trying to be really thoughtful around growth, how do we make sure that we're creating and capturing value in the most important ways in that landscape? You can do a ton of things with Clearbit, but what are the things that are going to have the most and the most lasting impact on our customer's pipeline, on their ability to predictably create revenue.” “If you've got a first party mechanism to understand the connection between your email and ad efforts, and what's happening on your website, and then you can tie it back to a data platform with Clearbit, that makes a huge difference.”“Part of what Clearbit does is we have eBooks, we have a lot of blogs, recipes, and how-to guides. We have things like the Visitor Report that provides insight as a free to use tool.So we learn a lot by seeing who is engaging with those things, in what way, and where does that suggest they might be on their journey. I believe that one of the things that is invaluable about the shifts we've seen in B2B buying is that they are going to be in control of their own journey, right? They are going to learn how they want to learn, and they're going to raise their hand when they're ready. We try to be as attuned as we can to where they are in the process and where we can help.”Bio:Kevin Tate, the CMO of Clearbit has amassed 24 years of Sales, Marketing & Product leadership experience with firms serving G2000 brands and agencies. Kevin has led go-to-market for Software (SaaS), and Professional Services and Hardware-enabled SaaS companies. He is a sales and Strategic Marketing executive with deep domain expertise in Enterprise SaaS, eCommerce, Digital Marketing, Social Media and IoT. Kevin is a graduate of Stanford University. To learn more, click here: {{URL of detail page on found on www.mission.org}}---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  

The CPG Guys, Sri & PVSB, are joined in this episode by Ashwin Nathan, VP Head of Marketing and Advertising at H-E-B. Founded in 1905, H-E-B operates more than 400 stores in a number of formats and is the #1 food retailer in the Austin, San Antonio, Corpus Christi and Rio Grande Valley markets. It is the largest private company in Texas and one of the 15 largest privately held companies in the U.S.Follow  Ashwin Nathan on LinkedIn at: https://www.linkedin.com/in/ashwinnathan/Follow H-E-B on LinkedIn at: https://www.linkedin.com/company/heb/Follow H-E-B online at: http://www.heb.comAshwin answers these questions:1) So what is this word retail transformation, and how have you been embracing it?2) Since the onset of the pandemic, it feels eCommerce is the word in the room, which does not really encompass omnichannel. please explain omnichannel for us as it pertains to HEB?3) You have been a digital maverick now for quite some time, what unique role does digital play in customer acquisition?4) How is HEB leveraging digital as an asset? When along the path to purchase is it engaging your customers?5) Take us through your own career journey - why digital leadership, why marketing6) In your current role how important is loyalty and how are you leading from the front, differentiating from your competitors?7) UX and conversion go hand in hand - how do you ensure this is the case8) Give us a prediction of what comes next in customer engagement - is it shoppable media? Where should brands & retailers be placing bets?DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this solo episode, I'm talking about how to create merch for your pet brand. You might want to consider screen printing in bulk or print on demand. I'll explain some of the pros and cons of each option for printing branded t-shirts, mugs, tote bags, etc. If you want to learn more about setting up an on-demand shop, check out my Masterclass to Launch an On Demand Online Storehop for Pet Lovers! Enrollment is open now! Within weeks you'll have one or more on-demand products, your online shop will be ready to accept orders and your audience will be cheering for you! The first part of this episode is an update on my dogs Burt and Lucy. Burt and I have a new hobby that we're passionate about. But on the other hand, Lucy is getting older and I'm struggling with that. I hope you enjoy hearing about my dog mom life behind the business! The rest of the shownotes can be found at wearwagrepeat.com/podcast

Kristin Ostrander is an author, serial entrepreneur, speaker, podcaster, and eCommerce expert. She founded MommyIncome.com and hosts a weekly podcast, The Amazon Files, where she helps others start and grow businesses online. Her grit, hard work, and business savvy have changed her life in ways she never thought possible. From the emotional low of foreclosure to scaling a seven-figure business while starting another, she is determined to make an impact in the lives of others by sharing what she learned along the way. With her new book Dream Big, Step Small she desires to inspire women and moms all over the world to find their purpose, follow their dreams, and take small steps to get everything they ever wanted. Connect with Kristin at  Instagram and facebook: @mommyincome on  Youtube channel: https://www.youtube.com/channel/UCLv7b7zWcspDzYH3Iqk4VTwPODCAST: The Amazon Files Kristin is holding in person workshop to start your amazon business in January 2022 at Atlanta Georgia, check out the details of the workshop mommyincome.com/workshop

What are the top 4 performing email automation that every eCommerce company should have? Join Ian and CEO of Worth eCommerce, Dean Dutro, on this episode of the Garlic Marketing Show to learn more about how to improve your email engagement, SMS engagement, and the secret VIP series. What You'll Learn:How to Return $42 on Every $1 You SpendTop 4 Performing Email Automations + The VIP SeriesThe One Strategy Dean is Changing His Mind OnHow to Increase SMS Engagement on Your eCommerce StoreThe One Thing You Should NEVER Do with Email CaptureConnect with Dean:Connect with Deanemailgrowthtraining.comResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

This week on the eCommerce Braintrust podcast, we're talking about the incumbent and the challengers in ecommerce marketplaces and platforms. Kiri Masters gives a brief history of the changing relationships between Amazon, Walmart, Shopify and others, as well as their changing statuses in the marketplace. She tells the story of CartHook to illustrate her point about challengers, rebels, incumbents and disintermediation. Then, she gives advice on how to find your place in ecommerce and introduces the Bobsled research report entitled How Big Should Your Amazon Channel be? Make sure you tune in to find out more!

Today I chat with Jon MacDonald who is founder of The Good – an ecommerce conversion rate optimization firm – about his latest book Opting In To Optimization. Opting In To Optimization is a set of principles that will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms.In Opting In To Optimization, Jon packages more than a decade of knowledge and experience into just a handful of immutable laws that can help savvy brands convert more visitors into buyers.We discuss my favorite chapter "You Can't Read The Label From Inside The Jar" and then get into why and how Jon wrote the book, as well as some key decisions around marketing a book for launch success.You can find his book here: https://thegood.com/oitoBeProfit is the #1 profit calculator app that helps you leverage your business data to optimize your profit & grow your store. Get an all-in-1 analytics dashboard to stay on top of your numbers.They're hooking you up w/15% off - just use the code CD15Visit: BeProfit.co

“If you're working on consumer goods,  stay focused, double down in that sense before jumping into retail.” @jayde3sai #DTCPOD“If you can give some sort of estimate of shipping speed, that's a really good thing to add in” @jayde3sai #DTCPODWe Speak About:[00:57] Awesome twitter thread from Corey Nicholson[06:29] Cushion Lab's product pageLearn more about this DTC data and how to optimize the virtual buying experienceIn today's episode of DTC Finds, we're looking at a great Twitter thread discussing data from an ecommerce founders survey and breaking down a product page from the Cushion Lab,  Ergonomic Memory Foam Pillows & BeddingWe'll dive into these data points as well as focus in on elements of Cushion Lab's awesome product pageStay tuned as we break down this twitter thread and learn more about how to optimize your product page If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:See survey results from 25 DTC brands: https://twitter.com/coreynceo/status/1448333966201614336Check out awesome product page from Cushion Lab: https://thecushionlab.com/collections/all/products/ergonomic-seat-cushion

Try Privy for FREE today Follow Ben on Twitter Get your free copy of Ecommerce Marketing Recipes Check out Privy Masterclass Download The Ecommerce Marketing Calendar Try The Shopify Store Grader Check out The Ecommerce Marketing Playlist Get your copy of The Ecommerce Marketing Calendar Get your copy of The State of Shopify Report Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook Privy store Ecommerce Marketing School is sponsored by Printful.

First, Jason breaks down Facebook's Q3 earnings, including: growing revenue and profits, slowing user growth, AR investment and its new reporting structure (2:00). He also covers Facebook's potential rebrand as a metaverse-focused company and its declining usage amongst US teens and young adults. (11:35) Then, Italic's Jeremy Cai joins the show to discuss his innovative new e-commerce concept, ruffling feathers with incumbents, supply chain insights, and more! (25:58)

Roli Saxena, president of Adroll, discusses how to launch, grow, and scale your eCommerce business for eCommerce Growth Week. Your success is based on how much you know about your ideal customers. And there's a lot of data analysis that goes into that. Today, Roli talks about eCommerce business awareness drivers. Show NotesConnect With:Roli Saxena: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Becoming an entrepreneur without a mentor isn't easy, right?However, our guest for this episode, Daisy Jing, not only started but also grew her company into a 7-figure business.Want to be able to build a multi-million dollar business too?Listen to Daisy, the Founder and CEO of Banish, an all-natural organic skincare products ecommerce brand, as she joins Shane to share her story. She talks about how her journey as a YouTuber led her to become a business owner.You'll get insights about: Making money with a YouTube channel. The challenges of starting a business - from registration to taxation, hiring, payroll, and more. Using social media and influencers as your biggest marketing assets. Evolving with the change in market trends and consumer needs. Choosing the right products to sell.And the best part?Daisy has also got some great advice for those who want to start an ecommerce business.Tune in to find out her trade secrets!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In This Episode You'll Hear About:What he learned about himself from an early job at Fry's Electronics, what then got him into banking, and how he ended up starting Lolli and PopsWhy Sid learned so much from launching Lolli and Pops after buying a failing candy store chain and bringing it from the brink of closure to a continued successWhat mistakes he made in the past in leadership, what he learned from that, and how he has used his experiences to build QuinceWhy it's important as an entrepreneur to understand a specific problem you want to solve, find a way to solve it, and recognize how important it is to be persistent in business and even in your personal lifeWhat is next for Quince and why he says you gotta try Quince to see how they have solved many problems in the supply chainTo Find Out More:onequince.comQuotes:“We liked the name. It was crisp. It was clean. And it represented a modernity about what we were trying to do.”“I think we are in the still very early stages of eCommerce. I think eCommerce is 15 to 20 percent of all retail. It's my belief that we will get to 50 percent of all retail is online. And, you know, that's trillions of dollars that are going to go offline to online and someone's got to be there to catch it.”“The magic in Quince is that instead of keeping goods close to you as a customer, we keep it close to the source of production. And the value of that is that I can create a real time signal from the time something sells to the factory.”“We're a company full of engineers, and so building all the tech to optimize for cost and to deliver things at an incredible price was quite an undertaking.”“The magic here is we're not producing on-demand, but we're producing near just in time, which allows us to get scale and match supply and demand really tightly.”“We can literally make goods salable the minute it comes off the assembly line. So, you know, typically one to two weeks, we can have goods ready to sell. And so that's a huge competitive advantage.”“We think curation is a really important part of Quince. So when you type in "sheets," you're going to pick between five or six different fabrications that we think most people want. But then we're going to give you the one best sheet.”“Finding mentors, whether it's the person that you report to or not, within an organization that can teach you is super valuable and finding those advocates for you in the organization is super valuable.”“You've got to be the architect of your own career. No one is going to do that. People help you, but you've got to be intentional.”“It's really underrated how valuable persistence is to an entrepreneur.”

Anxious about Q4 and your eCommerce business? You're not alone. With so much talk about how crazy Q4 is going to be, how online sales are going to skyrocket, and how much opportunity there is to make big bucks, it can be overwhelming just thinking about how you're going to get through.    In this week's episode, I'm walking through some simple things you can do to glide through the holiday with ease.   What You'll Learn:  Simple tricks for making sure you have productive work days Ways to balance work + life throughout the season Why not wanting to grow in Q4 is okay too Episodes Mentioned   Episode 09: How to Get More Done in Less Time http://ecommercebadassery.com/09 Episode 72:  Holiday Planning Series: Planning http://ecommercebadassery.com/72 Episode 73: Holiday Planning Series: Preparation http://ecommercebadassery.com/73   Episode 74: Holiday Planning Series: Promotion http://ecommercebadassery.com/74 Learn More About the Eisenhower Matrix https://www.eisenhower.me/eisenhower-matrix   Read the Full Transcript eCommerceBadassery.com/83   FREE Resource Library  Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff   Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!  http://ecommercebadassery.com/facebook Let's connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery   Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.   https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services…   Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

How is your pop-up game? Email capture strategies to increase conversion are one of the single most important things you can do to grow your eCommerce business and if you're using the same old “discount for email” strategy you're missing out on potential customers.  This is a tactical episode with how-to steps you can use to improve your email capture strategies to increase conversion right now.  John Ozuysal is the Head of Growth at Optimonk, a platform where you can create unique, interesting pop-ups and overlays to drive more sales and capture more emails. As we all have holiday marketing top of mind, I thought it would be a great time to bring John in to share what they're seeing success with right now and provide some inspiration as you determine how to integrate pop-ups and overlays into your Q4 strategy.  One of the things that they've been experimenting with is conversational pop-ups and John shares how they tripled signups and boosted revenue by 25% using this method. We also cover customer value optimization and opportunities to learn more about buying behavior with qualitative pop-ups.  If you're interested in quick, easy tweaks to your website that will make you more money… this episode is for you. Episode Highlights: 4:14 Why most eCommerce stores are using pop-ups and overlays the wrong way  5:14 How to 3X your email sign up rate with conversational pop-ups  8:02 What a conversational pop-up is and how to implement email capture strategies to increase conversion 9:40 Optimizing engagement for brands with a lot of product categories  11:27 Collecting emails and phone numbers effectively and without drop off  12:02 Using curiosity and mystery instead of discount to drive sign up  13:35 John's favorite non-monetary incentives to test  16:52 Best tips on how to increase your cart value and AOV  18:19 Using content to convert  19:30 Strategies from B2B that DTC brands should learn from including qualitative feedback 22:31 The benefits of qualitative feedback when your inventory is low 24:31 How qualitative feedback can decrease abandonment rates 26:05 What is customer value optimization and how you should be using it  28:29 Step by step guide for using conversational pop-ups in your Black Friday marketing  Resources: Optimonk: Free Templates To Use (and get 50% off the first 3 month for any paid plan) Optimonk: Black Friday Webinar  Book: They Ask You Answer by Marcus Sheridan  The Coalition @a_brawn on Twitter Review or subscribe on iTunes

The unexpected pandemic impacted a large number of businesses, most especially in the outdoor industry. So the question everyone now asks is, how can you future-proof your business with such seemingly fickle circumstances? Today's guest is Nick Sargent, President of SnowSports Industries America(SIA). SIA is an organization on a mission to help the winter outdoor community thrive by delivering invaluable education, data, and research. Nick joins host Rick Saez to offer advice on how businesses can adapt as the world moves toward a more digital and consumer-centric approach. He also speaks on why it's important to value diversity, inclusion, and sustainable action as we dive into the future. Tune in to learn more!   Love the show? Subscribe, rate, review, and share! https://ricksaez.com/listen/

Fraud has been a problem for centuries. And there have been bad actors and people with ill intent since the beginning of time. What's different today is the tools and methods that fraudsters are using, particularly when it comes to perpetrating fraud online. Both consumers and brands are in a constant battle against hackers and fraudsters who are gaming and attacking their defenses and stealing hundreds of millions of dollars. So to protect themselves and their cus, brands are putting strategies in place to limit their exposure to risk and stop fraud before it starts. But not only will that defense not last long because fraudsters are always coming up with new ways to run their schemes, more often than not the defenses a company sets up create a bad user experience for the very customers they try to protect. David Fletcher is the Senior Vice President at ClearSale International, and he and his team are helping to create better solutions, fight fraud, and help ecommerce companies process more orders while giving users excellent experiences. He told me all about it on this episode of Up Next in Commerce, and there are some great ideas for any brand to think about implementing. But even more than that, David and I went deep on some of the other hot topics in the fraud and privacy world, including the debate around two-factor authentication and what's happening on the dark web. It was so interesting. Enjoy!Main Takeaways:Cutting Off Your Nose To Spite Your Face: One of the ways many companies fight fraud is through filters. If they see suspicious activity from a geographical location or type of customer profile, they set their system to automatically decline those sales in order to prevent fraud. However, in doing that, the company has set up a system that will generate false declines — declining legitimate sales based only on generic information that has been flagged. In order to truly fight fraud and not negatively impact other customers, companies need to be more specific and targeted with their efforts.The Unsolvable Problem of Fraud: No matter what you do to address fraud as it happens right now, there will always be new ways that fraud occurs as time goes by. It takes constant vigilance and attention to the environment you're working in to stay ahead and protect your business and your customers. And while technology can help, having actual humans look into potentially risky transactions is the best way to identify what's fraud and what's not.Dig Into Data: By examining historical data, companies like ClearSale can get a full picture of how a company has operated and where its weak spots are when it comes to things like false declines and chargebacks, or other indicators of fraud. And from that data, you can almost immediately implement machine learning to improve your processes and get more orders approved.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we're ready for what's next in commerce. Learn more at salesforce.com/commerce---For a full transcript of this interview, click here.

In this episode, you'll learn how Amanda and Katie McCourt set out to scale a sustainable fashion brand that turns deadstock t-shirts into underwear. For more about Pantee and show notes, visit: https://www.shopify.com/blog/pantee-upcycling-fashion/?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learnHow to approach building a business when you have no background in the industryWhy being outsider in an industry is an advantageThe hardest problems to overcome during the product development stage

Ecommerce is changing the playing field in unprecedented ways. As companies need to get their goods into customer hands within hours, the demand for warehouses will continue to expand dramatically all over the country for the foreseeable future. Today's guest, Peter Lewis, Chairman and Founder of Wharton Equity Partners, sold $500,000,000 in multifamily assets back in 2017 and redeployed the capital into industrial property to catch the huge wave in industrial expansion.

The longer a customer camps on your website and/or product listing, the more likely they are to buy the product. In this episode we explore ways to get your time-on-site increased, so you've got a better shot at making the sale.

 Discover how building your website the right way can bring you long-lasting success in the long run Learn the importance of setting up your A/B Test and website correctly in order to maximize your website statistics and revenue Find out why having a deep full audit on your website is important in making sure you're actually getting the right revenue amounting to your website traffic Resources/Links: Wanting to Know How You Can Maximize Your Revenue on Your eCommerce Website? Learn more about Conversion Rate Optimization and get a FREE Audit today: https://convertica.org/ Summary Have you ever tried making your own website because it's just so easy? Have you tried doing A/B testing on it but don't know if you're doing it the right way? Do you want to know how you can maximize your website's traffic and convert it to real authentic revenue through CRO? Kurt Philips started Convertica after conducting conversion rate optimization for his own portfolio of websites. Then, there has become a massive demand from others regarding his conversion rate optimization. Within 18 months of launch, Convertica had worked with over 500 websites in countless different verticals and monetization methods. In this episode, Kurt shares all about the importance of Conversion Rate Optimization (CRO) when it comes to turning your website traffic into revenue. He also talks about why you should always make sure and double-check your A/B Tracking set up in order to get the right conversions and revenue. Check out these episode highlights: 01:36 - Kurt's ideal client: “So our ideal client is a website with a ton of traffic and a ton of revenue. So ideally, eight figures plus a year, but also seven figures plus a year, but ideally, eight figures plus a year and over a million visitors to their website.” 02:03 - Problem Kurt helps solve: “So the problem in the market, at the moment, is it's super easy to make a website. Therefore, a lot of non-techy, non-marketing people are making websites and becoming successful, which is great, but to a point.” 02:48 - Typical symptoms that clients do before reaching out to Kurt: “So that is understand that look, they're using PPC, they're doing SEO, they're getting all the traffic to their website, and this website and they're making good sales, but any website that hasn't had zero down on it is leaving a lot of conversions on the table.” 03:50 - Common mistakes that people make before they find Kurt's solution: “So a lot of people will read a case study or read a best practice- CRO best practices, blog post, or whatever, which is generally used for lead gen before the marketing company has published it, and roll out the changes that are listed on there without doing any testing.” 05:18 - Kurt's Valuable Free Action (VFA): Check out Kurt's FREE CRO Audit: https://convertica.org/ 06:06 - Q: Where's the team located? A: t's nice to already be at the like forefront of it, you know. We have a fully distributed team with a full organization with middle management and different ways. Tweetable Takeaways from this Episode: “When you don't set it up correctly, all the visitors won't be captured. So, therefore, you won't be sending an even distribution of people through the tests, so it gives you a false number on what's converting.” -Kurt PhilipClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from little Castaways Beach in Queensland, Australia, joined today by Kurt Philip. Kurt, good day. Sir, a very warm welcome from down under. Where are you hanging out? Kurt Philip 00:22 I'm hanging out in,

This is another Amazon Seller Journey installment with Shelley Simone from Scale for Retail. Shelley is the Founder of Scaleforetail, a UK-based eCommerce events, training & Amazon consultancy with a line up of speakers which have become hugely popular on the European scene. Shelley became an Amazon Seller in 2015 after an international career in Retail & Manufacturing. She built 2 Amazon Native brands selling across North America and Europe. which she sold in 2021. Brought up in the UK, Asia and the Middle East, Shelley is multilingual - French, German and the odd exotic language feature in her repertoire. She particularly enjoys creating funky copy that really speaks to customers and uses these linguistic weapons to great effect in her Amazon EU business. Understanding how big companies work has been an advantage for Shelley and she's turned dealing with Seller Central into a fine art (as well as having Amazon sponsor Scaleforetail meetups). Now that her brands have migrated, Shelley's sole focus is helping other Amazon Sellers succeed in their business ventures. Make sure to subscribe to the podcast so that you are notified of new episodes!

Online shopping had become very common nowadays. You have to recognize that there a massive opportunity here. Think outside the box if you want to be a successful entrepreneur. Join hosts Tersh Blissett and Josh Crouch as they engage in a powerful conversation about eCommerce in the HVAC industry with Nick Fleetwood of Fleetwood's Mechanical Services, Inc. Fleetwood's carries products to cover all HVAC needs, from a full ductwork line to complete heating and cooling systems. Join in and learn more on how to sell online successfully! Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com

Mike and Melanie of AVASK talk about what sellers need to know before expanding their ecommerce businesses to Europe and other markets abroad.   Many sellers think that selling or expanding into the EU is a nightmare, what with the language barriers and different compliance requirements. I myself have done it in the past and found it quite difficult.   That being said, my guest today, Melanie Shabangu, will help me debunk common myths all of us might believe about selling in the EU, and she'll explain exactly how to keep an ecommerce business profitable when expanding abroad.    Melanie is a tax expert and ecommerce accountant for AVASK, an accounting firm that specializes in helping ecommerce sellers expand their businesses into Europe, the UAE, and even Australia.    In this episode, I have the pleasure of picking her brain about what selling in the EU is like, especially for those who have little to no experience with it. We'll be talking about myths that might be putting off a lot of US sellers from selling in the EU, VAT and other compliance requirements, and the overall economics of selling in markets abroad.   Timestamps:    Introduction - 0:00 Introduction to Melanie and AVASK Accounting - 1:35 Myths you might believe about selling in the EU - 2:35 The basic economics of selling in the EU - 4:46 How much it costs to translate an Amazon listing - 13:54 What is Value Added Tax? - 26:53 What your costs could look like with VAT - 27:56 Standard compliance requirements when expanding into European markets - 32:45   I want to thank Melanie for all the valuable stuff she shared today. I definitely wish I knew all of these before trying to sell abroad—I hope it motivated you to give it a shot as much as it did me.   If you want to learn more about what we discussed in this episode, shoot Melanie an email at melanie@avaskgroup.com or contact their expansion team at expansion@avaskgroup.com.   On the topic of selling across borders, we're running an exclusive giveaway for our friends in Canada. By answering our quick 2-minute survey over on ecomcrew.com/poll2021 you get a chance to win a full year's worth of EcomCrew Premium membership absolutely free! This grants you access to all our courses, past webinars, and direct email support from Dave and myself. Good luck!   As always, please leave us a review over on iTunes if you haven't already. Until the next one, happy selling and we'll talk to you soon!

Roli Saxena, president of Adroll, discusses tips for moving from a startup to a competitive ecommerce business. Your focus will be on different things when you're a startup versus when you get to the growth stage. And how much you grow will depend on the tech stack you have available. Today, Roli talks about operationalizing your eCommerce business. Show NotesConnect With:Roli Saxena: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Comercio Social Parte 1: Lo básico Actualmente hay demasiados lugares digitales donde las marcas deberían buscar encontrarse con los compradores, es decir, vender donde el cliente quiere comprar (incluídos los sitios tradicionales como las tiendas físicas) justo ahí es donde tienes que hacer saber que estás presente. En este episodio queremos abordar la importancia y herramientas de las cuales puedes apoyarte para comenzar a implementar la estrategia de comercio social y desarrolles los procesos necesarios que te permitan cumplir con los objetivos que tiene. RecursosAndrés Alvarez, ED DigitalComparte tu opinión.Únete a nuestro grupo de Facebook: eCommerce con Shopify - en Español.No te pierdas ningún episodioSuscríbete en iTunesSíguenos en FacebookAuspiciadoresRewind - Instala el app de Rewind y menciona el podcast eCommerce con Shopify en cualquier de los correos electrónicos que recibirás para que obtengas tu primer mes gratis.AfiliadosShopify -Prueba Shopify gratis por 14 días. Sin riesgos y sin agregar la información de tu tarjeta de crédito.Klaviyo - Prueba Klaviyo gratis hasta 250 contactos.  

El black friday y cyber monday esta a la vuelta de la esquina. ¡Y tu sabes que YO te pondré al dia! En este episodio te presento cómo vender más en este BFCM y qué debes tomar en consideración. Bienvenidos a nuestra serie: Vende más en BFCM y Navidad. Una variedad de episodios para ayudarte a prepararte en la MEJOR temporada del Ecommerce. Si quieres seguir avanzando, regístrate gratis en comienzatutienda.com

Try Privy for FREE today Follow Ben on Twitter Check out Caraway Check out Privy Masterclass Download The Ecommerce Marketing Calendar Try The Shopify Store Grader Check out The Ecommerce Marketing Playlist Get your copy of The Ecommerce Marketing Calendar Get your copy of The State of Shopify Report Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook Privy store Ecommerce Marketing School is sponsored by Printful.

Many entrepreneurs think that they have to create multiple products or services for each vertical they sell to when in reality, it makes more sense to customize your message and sell the same product. Join Jay on today's Black Entrepreneur Blueprint podcast episode # 380 as he gives you the steps and examples to create custom messaging. Visit www.BEBAcademy.com  

In the 50th Episode of the SWAV Podcast we are talking about how customization isn't the best or greatest thing for your business or brand. Often times we thing we want these customized products, but it's logistically a Nightmare. 

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes:This week the guys are tackling more of your Google Ads questions regarding the staffing and recruiting industry, finding value in a campaign that doesn't track conversions, the usefulness of the ad preview tool, the impact of pausing a campaign, and what to do if your conversion rate is showing over 100%. (3:47) Q: Could you talk about the staffing and recruiting industry? It seems like a different beast with more targeting restrictions and high CPCs. A: It's a unique industry because of the intensity by which people search. High volume, high response, and a lot of competitors mean you have the unique opportunity to try a lot of experiments. Drill down on what job you offer specifically.(12:42) Q: My client is not able to track conversions. Would you accept clients who have this setup? How do you judge success? How do you know what to optimize? A: It's not as big of a problem as it seems. The campaign will never be as good as it would if you had the tracking/conversion data, but it's still a good value for marketing money because of search terms, CPC, and keywords. You can judge success on many other secondary factors.(19:24) Q: Do you think the ad preview tool is useful for clients to see their own ads without affecting search results? A: It's usually a last resort to a client who doesn't see their ad. Because we're working with a digital product, we have to work with the numbers we see. (25:48) Q: Will stopping my ads have a negative impact on a campaign and/or account level due to a build-up of negative history on the days the ads aren't running? Ideally, we would like to run our ads every day but sometimes we aren't able to due to budget and cash flow problems.A: There is not a negative impact on a campaign just because you pause it, but there is a momentum shift. You're not being hurt, but you're not getting the benefit of the momentum. The second part of the question is a budget consumption issue. Someone is overstepping the budget and not appropriately distributing it across a month.(31:39) Q: We're an eCommerce site only tracking sales as conversions, but are seeing a 500% conversion rate on one click/keyword. Can you convert more than once from one click or is this a bug?A: This is a conversion tracking issue. Go to search terms and search by conversion rate then look at the conversion count setting – change it from “every” to “one”. It could also be an issue with the conversion tracking code placement.We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.   Send us your questions here - https://paidsearchpodcast.com/contact-us/      First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8 

Hour 1 * Live From Liberty Conference 21 At The Salt Palace in SLC, Utah – WeCanAct.net. A major gun control group, ‘Fight for Our Lives,' has now announced that they will be shutting down operations permanently. * Norma McCorvey, AKA Jane Roe in the 1973 court case, The Child of ‘Jane Roe' Has Come Forward Her name is Shelley Lynn Thornton. * The global chip shortage is beginning to impact consumers, driving up prices of smartphones, vehicles and personal electronics as manufacturers struggle to keep up with rising demand. * Amazon will begin paying college tuition for hundreds of thousands of its employees in an effort to attract more workers. * House Democrats Outline Tax Increases. Hour 2 * Guest: Jacob Robertson, Executive Assistant at ‘FMI' functional Medical Institute – fmidr.com – Sherwood.tv. Mark Sherwood Author, Books: A Quest for Wellness, Surviving the Garden of Eatin', Fork Your Diet. * Listen To: Hope In Health Podcast. * Guest: Greg Writer, Ready to Sell Marketplace – LaunchCart.com – Launch Cart was created to be the easiest and most feature packed eCommerce platform on the net. * Guest: Matt Dirk, Peoples Rights – To Join Text Key Word “Rights” to 80123 – PeoplesRights.org. * People's rights Weekly Meetups: Open Mic, Constitutional Education, CSPOA. * Create Patriot Business Alliances. --- Support this podcast: https://anchor.fm/loving-liberty/support

Below are the 11 marketing items of the week that Jason covers in detail. You can read the entire email blast for the week HERE. Saks Fifth Avenue spun off their rapidly growing eCommerce division. In doing so, the company tripled its valuation at nearly $6 billion. Will this prompt a spinoff for Macy's? Activist investors are hoping the answer is yes. Spanx was acquired this past week for a reported $1.2 billion. Jason Parks talks about the amazing gesture the Founder, Sara Blakely, did for employees after the announcement. Mutts & Co. is a client of The Media Captain. Learn how TMC helped this eCommerce brand increase revenue by 143%. Snapchat's stock fell nearly 25% after the company warned of slowing growth due to the recent changes in Apple's iOS. Jason talks about the negative impact Apple's iOS 14 update is having on technology stocks. Interbrand revealed the Top 100 Most Valuable Brands. Jason walks through the 10 most valuable. There are rumors that Facebook is planning to rebrand the company with a new name. Jason discusses whether or not this is a good idea. I love looking at websites from the past to see how far the digital world has progressed. Jason does an analysis of the NHL's website from 1998 and how it compares to sites nowadays. Getting mentioned in the right media publications can increase your brand's credibility and visibility. Jason discusses the importance of strong PR for your brand. From DermWarehouse's 1-year anniversary of purchasing warehouse space to speaking to Ohio State's Business School, Jason walks you through what happened over the past week. Media Captain recently got a positive review and Jason walks through this and talks about the importance of positive reinforcement. Text-to-Speech plugins are something you should consider implementing on your site, especially if you have a blog or article rich content.

El 96,5% de los usuarios que van a hacer una compra online busca comentarios de otros consumidores antes de comprar algún producto por Internet, según un estudio sobre hábitos en eCommerce elaborado por Trusted Shops en colaboración con Alpha Research. Aunque muchas de estas opiniones no son realmente imparciales tal y como demuestra un estudio de OCU. Hablamos sobre el review marketing con Fabian López Coloma, experto en comercio electrónico y marketing digital.Además, Ángela nos habla de las palmeras de chocolate y probamos las de Begoña San Pedro, propietaria de la panadería y bollería artesana Madreamiga.

El 96,5% de los usuarios que van a hacer una compra online busca comentarios de otros consumidores antes de comprar algún producto por Internet, según un estudio sobre hábitos en eCommerce elaborado por Trusted Shops en colaboración con Alpha Research. Aunque muchas de estas opiniones no son realmente imparciales tal y como demuestra un estudio de OCU. Hablamos sobre el review marketing con Fabian López Coloma, experto en comercio electrónico y marketing digital.Además, Ángela nos habla de las palmeras de chocolate y probamos las de Begoña San Pedro, propietaria de la panadería y bollería artesana Madreamiga.

Content velocity is now what most SEO is about. Publish more content, more aggressively and do it as your life depends on it. If it's not written it can't rank.You can reach out to me on https://seosingh.in/.Newsletter: https://seosingh.substack.com/.Dropping daily Content Marketing tips on: .Linkedin: https://www.linkedin.com/in/ishmeet2/ .. https://www.facebook.com/seosinghshow/.https://twitter.com/tweeetkaran.Instagram: https://www.instagram.com/seosinghshow/.Video Version of Podcast: https://www.youtube.com/c/SeoSinghShowHandmade Store: https://roshnisanghvi.com/blogs/plant-based-life/type-1-diabetes-diet

The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Ross McNab, President for North America Advertising at Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at scale.This is the first of a two part partnership episode series with Cardlytics.Follow Ross McNab on LinkedIn at: https://www.linkedin.com/in/mcnabross/Follow Cardlytics online at: http://www.cardlytics.comFollow Cardlytics on LinkedIn at: https://www.linkedin.com/company/cardlytics/To watch the full episode: http://info.psignite.com/podcast-interviews Ross answers these questions:1) Why don't you start with sharing a bit more about your journey through programmatic advertising and what lessons you've drawn from that to guide how you approach advertising at Cardlytics.2)Reputation/Perceived Value in advertising is as important as ever, yes? In your opinion, how has this subsequently impacted the way in which senior leaders think about the role/value of marketing/advertising plays in the broader business strategy, and how has that changed?3)Let's dig into Cardlytics. What differentiates you? What is Cardlytics edge? Why should a brand work with you vs others?4)What is Cardlytics philosophy for scale : Is it Data or Data Science ? This is a cardinal question within any CPG organization, how do you help drive scale and adoption? 5)Talk to us about the cardlytics ad platform. What tools & solutions does it offer?6)  eCommerce and digital selling is another area that has now become permanent. How do you think this positions with the traditional way of revenue measurement across CPG manufacturers? What are your thoughts around this space - what do you offer? 7)(Sri) What makes your campaign measurement suite different from others? Digital campaigns by default are easier to measure, but what about in-store8) (Melissa) What's next for Cardlytics? What does the product pipeline look like?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysTwitter: http://twitter.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   “Making clothes that are comfortable, useful, and stylish for mothers and mothers-to-be” that's Kindred Bravely's focus. Today we have Deeanne and Garret Akerson, Co-Founders and CEOs of Kindred Bravely, a nursing and maternity brand. In 2015, Garret ran a boutique agency when he decided to enter the eCommerce and DTC space with Deeanne'ss idea of serving women in their nursing and maternity journey. According to Deeanne, maternity and breastfeeding apparel that is designed authentically for women has been overlooked. Since the beginning, the brand has been on a mission to create comfort and community for women. In 2018, Kindred Bravely opened a warehouse which was a difficult task. Their other biggest challenges were managing inventory as well as cash. They remarked this year was more challenging than Covid. In the first half, they talked about: * Gratefulness * Overview of the company * Why Kindred Bravely * What were the challenges Join Ramon Vela, Deeanne, and Garret Akerson as they break down the inside story on The Story of a Brand. For more on Kindred Bravely, visit: https://www.kindredbravely.com/ Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

This episode features guest Kelley D'Angelo, founder of Lark Ellen Farm. Lake Ellen Farm since 2014 has been on a mission to have people live a healthier lifestyle by eliminating grains from your body. Discover how Lark Ellen Farm has been able to substantially grow their eCommerce business by specializing in a niche. Learn why finding a niche with less competition and high demand is a great way to quickly grow your online sales. From a product idea to a thriving online company discover the steps involved when growing your company specifically the advertising and some of the downfalls to avoid when growing a company. In addition, listen to this episode to discover what to look for in outsourcing your marketing to an agency. Kelley explains what to avoid hiring a SEM agency to run your Amazon and Google Ads and what she has learned by using 7 agencies in 7 years Finally, discover her thoughts on selling products on Amazon vs. her own website and some pricing strategies and tips for selling your products on Amazon. Episode Action Items: You can find more information regarding Kelley D'Angelo by vising www.larkellenfarm.com ABOUT THE HOST: Andy Splichal, who was recently named to the Best of Los Angeles Awards' 2021 Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and founder of Make Each Click Count University. He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal, visit www.trueonlinepresence.com or read The Full Story on his blog, blog.trueonlinepresence.com. New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and Make Each Click Count Podcast.

Chloe Thomas, podcast host and author of eCommerce MasterPlan, talks about setting up your eCommerce master plan. It all starts with a focus on really getting to know your customers. From there you know what they want and how to attract others like them. Today, Chloe discusses how to optimize for all the right things in eCommerce. Show NotesConnect With:Chloe Thomas: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you asked yourself lately what the heck is going on with hiring? It's a great time to be an employee, but a rough time to be an employer, and unless you're a business of one, you have likely experienced the pain of finding the right people to join your team over the last year. In this episode, I'm joined by three wonderful ECF community members, Andy Hayes of PlumDeluxe.com, Meredith Erin from BoredwalkTshirts.com, and Mehtab Bhogal from KartaVentures.com, to discuss all things hiring. Listen in as we talk about what has happened with the job market, including the trends Andy, Meredith, and Mehtab are each seeing in their respective markets around the country. You'll learn the factors that have played into the difficulty finding the right people to fill open roles, how they are trying to get people through the door, and what to expect for hiring as government benefits begin to expire. We also dive into some of the egregious things that job applicants have asked for in their job search. You can find show notes and more information by clicking here: https://bit.ly/3mtN1XM Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Here's an age-old marketing truth: sex sells. But marketing sex, or sexual wellness for that matter, can be a tough subject to bear. Within today's oversaturated marketplace, marketers are fighting not just for attention on shelves and landing pages, but also for customers' eyeballs. But when you're marketing a taboo product, such as a sexual wellness cream, those challenges are magnified and building product awareness becomes your number one goal.“This is a category that people don't even know is something that they're missing. There is no need-gap. You're filling as much as building an aspiration. There is a product here that's going to improve your sexual function. And this is something it's a first of its kind, it's a breakthrough. That's Bulbul Hooda, Head of Brand and CMO for Vella Bioscience, a CBD-infused pleasure serum designed to act as ‘Viagra' for women. On this episode of Marketing Trends, Hooda joined me for a candid conversation on the challenges she faces as a marketer marketing a product that consumers might want and need but could be nervous to approach. She discussed the need to normalize products such as pleasure serums, how Vella Bella manages goes about product awareness, and to succeed in a competitive eCommerce environment. Enjoy this episode.Main Takeaways:Marketing a category that people don't know exists: When you have an entirely new product category, you have to get the word out about what the product is before you can convince people that they need it. Doing unbranded campaigns in a market like this can go a long way to educating your prospective customers.  Marketing to Gen Z: As the next generation, Gen Z, has more spending power, their unique interests, and purchasing priorities are starting to affect markets and the products on offer. Gen Z is tending to use wellness categories, self-elevation, and self-improvement. Test a variety of channels before launch: Test your systems to ensure everything is correctly in place before launch. Run a silent campaign to see if things get rejected. Test whether email might be a stronger channel and shift resources away from social or put effort into retail play. This mixing and matching are better the more and you also need to be analyzing that. Power of Agency Partnerships: The debate about whether or not to use a marketing agency or to keep everything in-house has pros and cons any way you cut it. The benefits of hiring an agency include tapping into their resources both in terms of manpower, time, expertise in a specific field, and relationships they already have in the market.   Key Quotes:“This is a category that people don't even know is something that they're missing. There is no need-gap. You're filling as much as building an aspiration. There is a product here that's going to improve your sexual function. t's a breakthrough. To create that I needed to have those skillsets in my arsenal. Believing in my intuition, obsessively knowing my consumer. The third bit is building a brand together, piece by piece and that is something I truly learned at Unilever.” “Two things were happening because of the pandemic. Beauty was declining in color cosmetics. North America is a color cosmetics market. Second, what we are seeing is Gen Z becoming a critical purchasing group. Younger kids have more money, they're buying stuff, and they are leaning towards wellness categories, self-elevation improvement.” “[Social advertising issues] were definitely a small setback, learning every time we put an ad out, our website would get blocked. [Then] you [have to] wait out seven days. Thankfully we were testing this two months before launch. We use social both for organic community, but also for advertising. We collect email signups through our ads on social media. So we now know that we are only talking to people who are genuinely interested and therefore email marketing has, I can't say that it has completely replaced social media advertising, but it has arrested a lot of that loss for us. It's 30% of our revenue channel. Beyond that, we use paid search. Ads on Google, both display shopping and search words, and then what we use social media for is advertising through influencers. Influencer strategy combined with email strategy has helped us navigate the restrictions on Facebook ad blocks.”“I do come from and believe in agency partnerships. My entire marketing team is external. We've got somebody who looks after just PR and influencer strategy. There is another agency that does social media, community management, and yet another that'll do the website and all the updates. Digital marketing, that's a separate leg. The fourth one is a creative agency. While I truly believe in grooming and leading the team, and I've done that, there was just that need in the startup structure to get to market as quickly. Now we are starting to look through the structure and build the internal team. I deeply value all the four agency partnerships that I have.” “[Because certain] payment processors do not allow CBD products what you need is an additional app [for that] and we use Pinwheel to navigate that. The second [issue] is in paid search. If the product has CBD, the ads cannot be targeted to people under 18 years of age, which for us was not a problem, given the age of consent is 18. There is a third: shipping the product internationally. In a lot of countries, you cannot ship CBD products, Canada even. So we will need to set up a manufacturing plant in Canada.” “Everything is first set out as KPIs and then measured for paid advertising. For Google, we set out a return on advertising, spend ROS, KPIs at the beginning of every month. That takes into account competitors' performances, the landscape itself if there are any advertising regulations that have changed so on and so forth. And at the end of every month, we will evaluate where are we versus our goal? Exactly for that email marketing, we sent out, what are we hoping to achieve? It should give me a lift of 23%- 24%.” Bio:Bulbul Hooda is brand creator and chief marketing officer at Vella Bioscience. She has nearly 15 years of experience building & growing award-winning brands by devising their strategic positioning and creative vision along with commercial strategies for long-term revenue growth with a strong commitment to product innovation. Over the course of her global career at powerhouses like L'Oreal, Unilever, and Shiseido, Bulbul has proven success in assessing and meeting consumer needs, engaging target demographics, and directing powerful multi-channel campaigns.Hooda holds an undergraduate degree from Delhi University, along with an MBA from MICA, a top business school in India, and a master's degree in Cosmetics and Fragrance Marketing & Management from the Fashion Institute of Technology in New York.Hooda is a fierce advocate of diversity and inclusion. As a woman of color, raised in a military family that fostered in her a strong sense of self & individuality, she understands that the privilege of her upbringing requires her to support and uplift other women's voices and experiences, particularly in the beauty and wellness industry.To learn more, click here: {{URL of detail page on found on www.mission.org}}---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

Today's podcast is all about a business model that sometimes gets a bad rap on this show: "the agency". We recently bumped into our friend Johnathan Solorzano at MicroConf in Austin, and he had quite a bit to say about the subject. Johnathan is the founder of Solo Media Group, a remote agency of web developers that focuses primarily on Shopify and WooCommerce projects. We've invited Johnathan onto the show this week to share his thoughts about the upside of running an agency, specifically how it can provide you with unique insights into your market, improve your professional network, and help you start earning revenue fast.

Since stepping down as Walmart's president of e-commerce at the beginning of the year, billionaire entrepreneur Marc Lore has had a busy year of big ideas. In the spring, it was announced that he reached a deal to purchase the NBA's Minnesota Timberwolves and the WNBA's Minnesota Lynx, alongside Alex Rodriguez. And then last month, he outlined his plans to build a new American city called Telosa, centered around sustainability and inclusion. Lore, who co-founded Jet.com, an e-commerce company that sold to Walmart in 2016, says that he approaches these moonshot ideas in the same manner: by reverting to the fundamentals and naming the mission and values. "VCP: vision, capital, people,” he says. “If you get VCP right, everything else falls in place."Read a transcript of this interview at: mastersofscale.comSubscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtXSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, Chalene welcomes back Ezra Firestone — an incredible entrepreneur who has been super successful with both physical and digital products. In today's episode, Ezra shares his journey, how he got into Ecommerce, the businesses he built and the philosophy he put into place that ensured his business growth!   Check out InstaClubHub!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!)  InstaClubHub.com   Subscribe to The Chalene Show!!!   Links from today's episode:  Learn More about Ezra at www.SmartMarketer.com & www.Zipify.com Check out Ezra's FREE Trainings Follow Ezra on Instagram and Twitter @EzraFirestone Check out Marketing Impact Academy!! Go to marketingimpactacademy.com Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Leave Chalene or Brock  a message or ask them a question at  (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing  Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift  HERE   Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson    Facebook: www.Facebook.com/Chalene    TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson   Stop dieting & start living:  PhaseItUp.com   Here's The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com   Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life!   Be sure you are subscribed to this podcast to automatically receive your episodes!!!  Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here!   Get episode show notes here: www.chalenejohnson.com/podcast    Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you're a homie! XOXO Chalene

Today, I’m thrilled to have Alex Rossman on the show. Alex is the founder of Rossman Media, which is a social media agency that helps improve the sales and site traffic for ecommerce businesses. His agency was awarded the best social media agency award in 2020 by Business Insider and he has helped some of the world’s largest brands. In this episode, Alex teaches us how to formulate a social media strategy for an ecommerce business. What You’ll Learn How to run social media for a brand new ecommerce store Alex’s recommended social media platform for new online store owners […] The post 377: Social Media Strategy For New Ecommerce Store Owners With Alex Rossman appeared first on MyWifeQuitHerJob.com.