Podcasts about ecommerce

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    Best podcasts about ecommerce

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    Latest podcast episodes about ecommerce

    Selling on Amazon with Andy Isom
    #475 - Don't Sell Products. Sell Proof.

    Selling on Amazon with Andy Isom

    Play Episode Listen Later Jul 10, 2025 14:14


    Proof sells. Period. In this episode of Built by Business, Andy Isom breaks down how Amazon and e-commerce brands are using social proof, reviews, UGC, and visual storytelling to convert browsers into buyers. You'll learn the 5 most effective types of proof, how to collect them fast, and how to embed them directly into your listings, ads, and funnels.   If you've got traffic but low conversions, this episode gives you the credibility framework your brand might be missing.   Want help with your brand, let's get you a free audit: www.weavos.io  

    AM/PM Podcast
    #455 - AI vs. Tariffs vs. Global Supply Chains: The New Rules of the E-commerce Game with Bernie Thompson

    AM/PM Podcast

    Play Episode Listen Later Jul 10, 2025 67:22


    Global competition is killing Western sellers. This episode's guest shares how to survive tariffs, copycats, and shifting supply chains in this must-hear e-commerce deep dive.   E-commerce enthusiasts and entrepreneurs, you're in for a treat as we sit down with Bernie Thompson, a pioneering eight-figure Amazon seller and former software engineer with industry giants like IBM and Microsoft. Bernie charts a thrilling journey from his tech roots to establishing a successful electronics company in the early days of Amazon's marketplace. Our conversation unveils the seismic shifts in the e-commerce landscape, where timing, innovation, and an adaptable mindset are key to thriving amid intense global competition.   We're not shying away from the hard-hitting challenges Western sellers face, particularly in the electronics sector. Bernie opens up about navigating the choppy waters of tariffs and fierce competition from aggressive Chinese brands. Misleading product claims and the difficulty of enforcing regulations in this digital age add another layer of complexity. Through it all, Bernie underscores the vital role of strategic planning and intellectual property protection as pillars for sustaining growth and innovation.   As we wrap up, we cast an eye on the future, spotlighting the transformative power of AI in product development and global business competitiveness. From scaling operations with AI-driven tools to the need for systemic changes in American manufacturing, our discussion highlights the strategic moves necessary to stay ahead in a rapidly evolving global market. Join us for an episode brimming with insights, whether you're an industry veteran or a curious newcomer eager to understand the forces reshaping e-commerce and manufacturing today. In episode 455 of the AM/PM Podcast, Kevin and Bernie discuss: 00:00 - E-Commerce Innovations With Bernie Thompson 03:06 - Fortunate Timing for Amazon Seller 08:59 - Navigating Tariff Challenges in the Electronics Category 11:35 - Rise of Chinese Brands in Electronics 20:32 - Challenges of Western Electronics Industry 25:31 - Challenges in Opening Chip Plant 26:57 - Strategies for American Manufacturing Competitiveness 31:08 - Navigating Global Electronics Manufacturing 32:04 - Technological Innovations and Global Competition 36:29 - Intellectual Property and Sourcing Strategy 43:56 - Manufacturing Support Discrepancy Between Countries 47:01 - Labor and Automation in China 52:20 - Impact of AI on Product Development 53:20 - Cultural and Mental Shifts in Business 58:00 - The Power of AI in Business 1:02:26 - Strategic Implementation of AI in Business

    Honest eCommerce
    Bonus Episode: Collecting the Right Data Instead of Waiting for Perfect Data with Sabir Semerkant

    Honest eCommerce

    Play Episode Listen Later Jul 10, 2025 51:26


    Sabir Semerkant is an Ecommerce expert, growth strategist, and founder of Growth by Sabir, where he helps brands unlock compounding growth through a proven framework called the 8D Method. With over 20 years of experience and $1B+ in revenue driven, Sabir has worked with everyone from Fortune 500s to DTC challengers, scaling brands like Canon, Tommy Hilfiger, and Sour Patch Kids along the way.Today, Sabir leads growth across a wide range of eCommerce verticals, helping founders break through revenue plateaus with precision systems and operational clarity. His work is grounded in execution: simplifying tech stacks, identifying bottlenecks, and unlocking 2X results without chasing shiny tactics. In 2024 alone, his Rapid 2X program delivered a 108% average lift across 29 brands in just 21 days.Whether he's unpacking the real reasons most brands stall, breaking down why resumes don't equal results, or showing how to grow without over-relying on Meta ads, Sabir brings a direct, operator-first mindset to the conversation.He shares what it takes to scale in today's crowded DTC space without gambling on paid, blindly outsourcing growth, or losing sight of what truly moves the needle.In This Conversation We Discuss: [00:39] Intro[01:23] Learning marketing like a software upgrade[08:53] Improving CTR with daily copy experiments[14:55] Centralizing KPIs to drive clear decisions[19:11] Knowing your numbers without excuses[21:47] Segmenting real buyers from email signups[23:35] Testing ideas before scaling campaigns[28:32] Repositioning your product to fix weak growth[31:03] Aligning your whole team on brand growth[40:30] Avoiding the agency swap loop for growthResources:Subscribe to Honest Ecommerce on YoutubeTurning Promising Ecom Brands Into Profitable Winners https://growthbysabir.com/Follow Sabir Semerkant https://www.linkedin.com/in/sabirsemerkantIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    Behind the Numbers: eMarketer Podcast
    Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail

    Behind the Numbers: eMarketer Podcast

    Play Episode Listen Later Jul 9, 2025 28:33


    On today's podcast episode, we discuss Every Man Jack's performance vs. brand marketing priorities, the role of marketplaces for the company, and what tactics the brand uses to stand out from the pack. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Senior Analyst Zak Stambor, and VP of Growth Marketing & E-Commerce at Every Man Jack Nick Hasselberg.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-standing-men-s-grooming-market-with-every-man-jack-reimagining-retail   © 2025 EMARKETER   Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age's 25 largest agency companies. For more information, visit quad.com.  

    Keep Optimising
    SEO: ChatGPT + Shopify... How can you capitalise on AI Shopping? with Sam Wright, Blink

    Keep Optimising

    Play Episode Listen Later Jul 9, 2025 28:53 Transcription Available


    Understanding the rapidly evolving landscape of SEO is more crucial than ever, especially with the introduction of ChatGPT's shopping functionality. In this episode, we explore how the integration of the buy button in ChatGPT creates a new product discovery channel, fundamentally changing how brands will need to approach their data and optimization strategies. Our guest, SEO expert Sam Wright, emphasizes that the structure of your product data will dictate your success in this decentralized marketplace. Whether you're on Shopify or another platform, the strategies we discuss will help you prepare for this shift and boost your eCommerce performance.The episode unpacks the pivotal role that product data plays in the eCommerce landscape. Sam emphasizes the importance of organizing product attributes to enhance visibility and discoverability across various platforms, especially with the emergence of AI shopping functionalities like those introduced by ChatGPT and Shopify. Optimizing product data for AI systems not only improves SEO but also enhances user experience on eCommerce sites. This is why brands should prioritize their data structure to harness the full potential of emerging technologies.The dialogue shifts to the transformative impact of ChatGPT's integration with Shopify, which introduces a new product discovery channel that brands cannot afford to ignore. Sam articulates that this is not just about SEO; it's about evolving the way brands think about their online presence. Clear taxonomy, accurate schema markup, and well-structured content are not just SEO best practices; they are vital for ensuring that AI systems can effectively interpret and relay product information.Wrapping up, the episode highlights actionable strategies for brands to adapt to the new eCommerce reality shaped by AI. Sam provides practical steps, such as focusing on product data management and ensuring that content is both human-readable and machine-friendly. This episode not only prepares brands for the immediate challenges posed by AI in eCommerce but also reinforces the foundational practices of SEO that will continue to drive success.Takeaways:Understanding your product data is key; think like a data engineer for success.Successful brands will prioritize structured data to enhance their visibility and performance.The buy button in ChatGPT creates a new product discovery channel that can revolutionize eCommerce.Optimizing for ChatGPT involves using clear product data and maintaining good SEO practices.Regularly review and update all content to ensure consistency across your site for AI utilization.The future of SEO leans heavily on product data management, blending marketing and technical strategies.Find the notes here: https://keepopt.com/264Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    Minds of Ecommerce
    How MUD/WTR Created Emotional Resonance in a Saturated Market With Shane Heath

    Minds of Ecommerce

    Play Episode Listen Later Jul 9, 2025 19:58


    Shane Heath is the Co-founder and CEO of MUD/WTR, which produces coffee alternative beverages designed to provide natural energy and focus. Under Shane's leadership, MUD/WTR has gained significant recognition for its unique branding, evolving into a popular choice among consumers seeking healthier alternatives to traditional caffeinated drinks. Shane's background in design and his ability to create a compelling brand narrative have been pivotal in MUD/WTR's success. In this episode… Most brands don't fail because they're bad — they fail because no one cares. In a saturated ecommerce landscape, it's not enough to be liked; you need to evoke a strong reaction. How do you build a brand that cuts through indifference and resonates with people? Shane Heath, a designer and entrepreneur, explains how to use branding and positioning to eliminate consumer indifference. Shane emphasizes the importance of building a brand with a clear voice, personality, and worldview. He suggests treating every customer touchpoint — from packaging to transactional emails — as an opportunity to express your brand's identity. Rather than striving to appeal to everyone, Shane recommends creating something unique, even polarizing, to spark curiosity and emotional connection. In this episode of Minds of Ecommerce, Raphael Paulin-Daigle interviews Shane Heath, Co-founder and CEO of MUD/WTR, about building brands that demand attention. Shane shares how authenticity drives emotional resonance, how to use brand voice as a filter for every decision, and why world-building is more important than flashy tactics.

    Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
    Too Late to Start? Not for the Founder of This $1 Billion Brand

    Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

    Play Episode Listen Later Jul 8, 2025 34:57


    HexClad CEO Danny Winer shares how he built a $1 billion brand with smart innovation, team culture, and a late-in-life leap into entrepreneurship.For more on HexClad and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

    Remarkable Retail
    Retail Legend Ken Pilot Breaks Down Tariff Math, Retail Tech & Brand Survival

    Remarkable Retail

    Play Episode Listen Later Jul 8, 2025 37:04


    In the first of our 8-part summer series produced in partnership with CommerceNext, our guest is  Ken Pilot—retail executive, tech investor, and host of The Retail Pilot: Leaders & Legends podcast.Ken's legendary career spans decades and includes pivotal roles such as President of Gap Global, Factory Stores at Ralph Lauren, and leadership positions at J.Crew, American Eagle, and ABC Carpet & Home. He takes us behind the scenes of launching Gap Outlet, transforming a single underperforming store into over 100 high-margin locations in just 36 months, ultimately making it the most profitable division at Gap. The conversation then shifts to current macro challenges, particularly tariffs and global sourcing. Ken unpacks the "tariff math" few are talking about, warning that even modest increases could wipe out 10 points of margin, especially for smaller brands without pricing power or manufacturing flexibility. He anticipates a hit to Southeast Asia, outlines strategic moves by companies like Gap to diversify sourcing, and speculates on the economic implications for North American retail.Next, Ken delves into the retail tech landscape, providing a forward-looking perspective on Generative Engine Optimization (GEO), the emergence of natural language search, and how retailers must adapt both on-site and externally to remain visible and competitive. He highlights the companies he's advising and investing in, including "Curated For You" (an AI-driven occasion-based merchandising platform) and "Raspberry AI" (tools that help designers iterate visuals from sketches to campaign-ready assets). He also discusses the creative tension AI can introduce and how forward-thinking teams are adapting.Finally, we examine the potential of Retail Media Networks (RMNs) as an underutilized profit stream, particularly in a high-cost, low-margin environment. Ken balances caution with optimism, emphasizing the need for retailers to experiment, remain agile, and stay laser-focused on the customer and core product offering. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

    eCommerce Badassery
    336. U.S. Policy Changes: What Global Sellers and Self-Employed Businesses Need to Know

    eCommerce Badassery

    Play Episode Listen Later Jul 8, 2025 13:57


    HR1, aka “The Big Beautiful Bill,” is now the law of the land...and it's about to shake things up. From ending the de minimis exemption on imports to looming tariff hikes and rising health insurance premiums, these changes will hit global sellers with US customers, US-based brands, and everyday citizens alike. In this episode, I'm breaking down what's locked in, what's still up in the air, and exactly when you'll start feeling the impact, so you can plan ahead instead of scrambling later.   _______ Full Episode Show Notes http://ecommercebadassery.com/336   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

    Ecomm Breakthrough
    Amazon's Algorithm Changed… Have You? SEO Hacks That Work with Steven Pope

    Ecomm Breakthrough

    Play Episode Listen Later Jul 8, 2025 63:24


    Steven is the founder of My Amazon Guy, an agency that manages over $1.2 billion in annual sales across 400+ brands on Amazon. A best-selling author of "Amazon Selling Tips" and former TV reporter, Steven brings over a decade of eCommerce expertise. My Amazon Guy, with a team of 550+ employees, specializes in boosting traffic and sales for Amazon brands. Steven is also the owner of My Refund Guy and several Amazon brands, while his YouTube tutorials, viewed by millions, provide expert insights on navigating Amazon challenges.Highlight Bullets> Here's a glimpse of what you would learn…. Evolving landscape of SEO (Search Engine Optimization) and AI (Artificial Intelligence) on Amazon.Impact of Amazon's AI initiatives, particularly the introduction of "Rufus."Stability of foundational SEO practices despite new AI developments.Changes in Amazon's title requirements and their implications for SEO.Strategies for launching new products, including the use of long-tail keywords.Importance of high-quality visuals and main product images in driving sales.Regular audits of Seller Central settings for optimization.Key SEO factors influencing performance, such as click-through rates and organic sales.Collaboration and information sharing among Amazon sellers.Continuous innovation and product launches as essential for maintaining competitiveness.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Steven Pope, founder of My Amazon Guy, an agency managing over $12 billion in annual sales across 400+ brands on Amazon. The discussion focuses on the evolving landscape of SEO and AI within Amazon. Steven highlights Amazon's AI initiatives, particularly "Rufus," and their impact on SEO strategies. He emphasizes the enduring importance of foundational SEO practices, optimizing product listings, and the critical role of high-quality visuals. Steven also shares actionable insights on dynamic pricing, launching new products, and leveraging data analytics for continuous improvement.Here are the 3 action items that Josh identified from this episode:Measure and Review Data: Regularly analyze SKU performance to identify trends and make informed decisions.Focus on Visual Content: Prioritize high-quality images and engaging product presentations to attract buyers.Implement Dynamic Pricing: Be flexible with pricing strategies to optimize sales and maintain competitiveness.Resources mentioned in this episode:Here are the mentions with timestamps arranged by topic:Ecomm BreakthroughJosh Hadley on LinkedIneComm Breakthrough YouTubeeComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonMy Amazon GuyMy Refund GuyAmazon Seller CentralAmazon Brand AnalyticsSearch Query Performance ReportPickFuAmazon A/B TestingPerplexity AIHelium 10Amazon Selling Tips by Steven PopeTranscending the Levels of Consciousness: The Stairway to Enlightenment by David R. HawkinsPower vs. Force by David R. HawkinsDan KennedyJohn AspinallSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth and Aaron Cordova's. Today we've got a special returning guest. He is Steven Pope from my Amazon guy, and today we are going to be talking all about SEO and AI, and how the world of Amazon and SEO is changing. Or rather, is it not changing on Amazon, and are the tactics of how we need to write our titles and our b...

    Next in Marketing
    Live From Cannes with Walmart Connect and Omnicom Media Group

    Next in Marketing

    Play Episode Listen Later Jul 8, 2025 17:49


    Next in Media discusses the evolving role of influencers in marketing with Megan Pagliuca, Chief Product Officer at Omnicom Media Group, and Khurrum Malik, Head of Marketing for Walmart Connect, focusing on how data and new strategies are integrating influencers into broader media plans to drive sales and brand building.

    How I Hire
    Leading and Hiring at Rapidly Evolving CPG Brand Deep Indian Kitchen

    How I Hire

    Play Episode Listen Later Jul 8, 2025 34:15


    Kiernan Laughlin is the General Manager and co-creator of Deep Indian Kitchen, a growing CPG brand whose mission is to bring a modern, high-quality Indian food experience to consumers worldwide. Kiernan previously held senior brand management roles at large CPG companies like Johnson & Johnson and Unilever, and he spent his early career in marketing, promotions, and partnership leadership at Gorton's Seafood.Highlights from our conversation include:Core business and leadership lessons from Kiernan's career in multi-stage CPG (1:26)Useful skills Kiernan picked up outside of work that have percolated into his leadership style (5:27)Going from a structured corporate environment to leading an emerging brand (8:01)The challenges and opportunities of building a team through rebranding (11:22)Elements that make a successful relationship between CEO and Founder (19:36)Keeping his team aligned and agile as the company evolves (21:48)Hiring for qualities that go beyond the resume (22:49)How Deep connects their mission to action through their foundation (27:08)Advice for the next generation of CPG leaders (30:13)Visit HowIHire.com for transcripts and more on this episode.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazon

    Purpose and Profit Club
    153: What Smart Nonprofits Are Stealing from E-Commerce: The Campaign Engine That Replaces 3 Staffers

    Purpose and Profit Club

    Play Episode Listen Later Jul 8, 2025 25:05


    What if your next major hire isn't a person, but a system?In this episode, I pull back the curtain on the “NextGen Fundraising Engine”, a proven campaign system that replaces the need for a marketing coordinator, development associate, and monthly giving manager. If you're stuck in a cycle of burnout, chasing one-off donations, or hiring your way out of a revenue gap, this episode is your permission slip to do it differently. You'll learn why the smartest nonprofits are stealing proven growth tactics from e-commerce brands, and how to streamline your fundraising, storytelling, and donor retention strategies without bloating your payroll. This isn't hustle culture. This is what it looks like to fundraise smarter.Topics:Why hiring more staff isn't the answer (and what to build instead)The difference between a capacity issue and a clarity issueHow e-commerce strategies are helping nonprofits grow fasterThe three essential fundraising functions most orgs try to hire for—and how to replace them with one systemViral partnerships & the Social Street Team® MethodMonthly donor engines that work (without outsourcing)For a full list of links and resources mentioned in this episode, click here.Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. What's Actually Working in 2025 - Free Registration HereResources: Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses] The SPRINT Method™: Your shortcut to 10K fundraisers [details here] Instagram, LinkedIn, website , weekly newsletter [FREE] The Brave Fundraiser's Guide: Stop getting ignored. Start raising more. May contain affiliate links

    Content and Conversation: SEO Tips from Siege Media
    Future-Proofed E-commerce Content Marketing w/ SearchPilot's Will Critchlow

    Content and Conversation: SEO Tips from Siege Media

    Play Episode Listen Later Jul 8, 2025 49:33


    Ross joins Will Critchlow of SearchPilot for a wide-ranging conversation on the evolving landscape of e-commerce SEO and content strategy in the AI era. They cover how e-commerce brands are adapting content for multimodal search, why digital PR is surging, what still works in a zero-click world, and how Siege's homepage study reveals surprising traffic shifts from AI engines like ChatGPT and Google's AI Overviews. Ross also shares lessons from working with Instacart, thoughts on EEAT, brand building in 2025, and how SEOs can think more like product teams to win long-term. Plus: goal-setting, basketball, and how to build your perfect calendar. Show Notes 0:08 – Introductions 1:00 – Ross on what e-commerce clients are asking for in 2025 2:12 – High-fidelity content and why it still drives SEO value 3:24 – The digital PR spike—and why it might not be right for every brand 4:17 – Rethinking link building: content that earns links without outreach 5:11 – The shift from link bait to real brand-building campaigns 6:34 – Why measuring content value is still messy 7:28 – Investing in analytics and attribution models that actually work 8:52 – Instacart case study: how it's still winning in 2025 9:59 – Calculators as a defensible content type against AI overviews 11:15 – Homepage traffic is up 10%—what Siege's study found 12:56 – Differences in B2B vs B2C AI traffic attribution 14:15 – How AI referrals may go dark: no referrer, just branded visits 15:40 – SearchPilot's view: aggregating dark and disaggregated traffic sources 17:20 – How LM-driven browsing creates long tail referral lift 18:57 – AI is doing the searching: optimizing for “robot” queries 21:00 – Why retrieval-augmented generation (RAG) matters for e-commerce 22:44 – Digital PR's role in influencing AI citation engines 23:51 – Siege's brand mention study: impressions up, but who's watching? 25:20 – Review volume = the next big SEO edge in e-commerce 26:04 – Instacart's product reviews may be helping SEO more than you think 27:15 – Human authorship: should you expose expert bylines? 28:52 – Where author signals matter most 30:04 – Real-world reviews are the new long tail content strategy 31:09 – Who's doing it well? 32:14 – Brand authority, SEO signals, and Siege's convo with Dr. Pete 33:48 – Building a brand health dashboard (and what to track in 2025) 36:18 – Who owns content? SEO increasingly embedded in product teams 37:40 – Product SEO as a mindset, not just a technical checklist 39:24 – Optimizer mentality, health goals, and personal systems 40:11 – Ross's “perfect calendar” and how it supports business goals 42:06 – Will on process goals vs outcome goals in business and life 43:44 – Can you be too optimized? Balancing mental health and iteration 45:07 – Long-term vision in a 3-week world 46:00 – Where to find Ross online and what Siege is working on next Show Links ‬ Will Critchlow on LinkedIn: https://www.linkedin.com/in/willcritchlow Homepage Study:‬‭ https://www.siegemedia.com/strategy/ai-homepage-traffic-increase SearchPilot:‬‭ https://www.searchpilot.com/Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

    The Deal Closers Podcast
    Smarter Checkout Strategies and Hidden Tech Debt, with Sarah Gallagher

    The Deal Closers Podcast

    Play Episode Listen Later Jul 8, 2025 31:21


    Many Ecommerce brands believe their customer journey is optimized, but are they leaving significant revenue and trust on the table without even knowing it? From a clunky checkout to hidden technical debt, seemingly small issues can quietly erode profits and customer loyalty.In this episode of Deal Closers, we chat with Sarah Gallagher, CEO and Head of Strategy at Gamma Waves. Sarah has helped major brands like Nike and Airbnb, as well as fast-growing startups, build smarter Ecommerce foundations. She dives into how to create strategic checkout experiences, identify and eliminate hidden tech debt, and build scalable Ecommerce systems that drive growth.You'll learn:Why a "good enough" checkout experience is actually a major revenue leakHow to leverage the checkout process to build trust with new customersPractical strategies for "smarter upsells" that feel valuable, not "icky"What "technical debt" is and how it can silently sabotage your site's performanceA real-world case study of a 37% conversion rate increase by simply cleaning up backend codeWhy AB testing is critically underutilized in Ecommerce and where to startThe growing importance of "circular commerce" and how brands are owning the resale marketHow to get your hands around your data to unlock powerful insightsTimestamps:00:00:00 – The critical importance of understanding your data00:00:30 – Introduction to Sarah Gallagher: The unsung hero of the customer journey00:01:30 – Sarah's journey into digital commerce: From early 2000s to Gamma Waves00:02:00 – Building the first Shaq Ecommerce site and Sony Latin America00:04:00 – The evolving nature of Ecommerce and why customer experience always wins00:05:00 – Why your checkout experience is a major revenue opportunity00:06:00 – Building trust signals at checkout for new customers00:07:00 – Case studies: Optimizing checkout for Flight Club and Supergoop00:08:00 – Using AB testing to uncover hidden opportunities (and biases)00:11:00 – The surprising results of an AB test: Percent vs. Dollar savings00:12:00 – Implementing "smarter upsells" that genuinely add value00:15:00 – Understanding and eliminating technical debt in your Ecommerce site00:17:00 – The 37% conversion rate increase from a simple backend cleanup00:19:00 – Why site audits are often neglected and their hidden value00:20:00 – Long-term strategic planning and the concept of "circular commerce"00:24:00 – The biggest "money leaks" in Ecommerce: Tech debt and lack of AB testing00:25:00 – Where to start with AB testing for maximum impact00:27:00 – What's next for Ecommerce brands: Getting a handle on their data00:29:00 – How AI can help pull insights from clean data00:30:00 – Connecting with Sarah Gallagher and Gamma WavesConnect with Sarah Gallagher:Website: gammawaves.ioLinkedIn: Sarah GallagherDeal Closers is brought to you by WebsiteClosers.com and produced by Walk West. Hosted on Acast. See acast.com/privacy for more information.

    Talk Commerce
    Michael von Bodungen Shares Enterprise Ecommerce Wisdom on Platform Bloat and AI-Driven Future

    Talk Commerce

    Play Episode Listen Later Jul 8, 2025 22:32


    In this episode of Talk Commerce, Michael von Bodungen, the General Manager of VTEX North America, discusses the evolution and unique offerings of VTEX, including its order management and marketplace capabilities. He shares insights on the MACH Alliance, the importance of simplicity in enterprise e-commerce, and predictions for the future of commerce, particularly regarding agentic buyers and B2B transactions. The conversation emphasizes the need for businesses to focus on outcomes rather than complex architectures.TakeawaysMichael von Bodungen is the General Manager for VTEX in North America.VTEX has a unique offering with both OMS and marketplace capabilities.The MACH Alliance focuses too much on architecture rather than business outcomes.Simplicity is key in enterprise e-commerce solutions.Not all businesses need a headless solution.VTEX aims to provide a comprehensive platform for digital commerce.The future of commerce may involve AI and agentic buyers.B2B transactions are likely to see significant changes with technology advancements.Businesses should focus on the total cost of ownership when choosing platforms.VTEX is open to partnerships and collaborations with other systems.Chapters00:00Introduction to VTEX and Michael von Bodungen02:17The History and Growth of VTEX04:43Insights on the Mock Alliance and Business Outcomes09:03Simplifying Complexity in Enterprise Solutions15:14Unique Features of VTECS: OMS and Marketplace17:58Future Trends in Commerce and Agentic Technology

    Retailistic
    Sustainability at Scale: How a Goodwill E-Commerce VP Is Redefining Retail with AI

    Retailistic

    Play Episode Listen Later Jul 8, 2025 38:59


    This is a video episode which you can watch here.TakeawaysFeinman transitioned from Bloomingdale's to Goodwill for a mission-driven role.Goodwill's technology was outdated, requiring significant upgrades.AI has transformed Goodwill's e-commerce operations, increasing efficiency.The demographic of Goodwill shoppers has shifted towards younger consumers.Goodwill uses data analytics to optimize store locations for donations and sales.E-commerce sales at Goodwill have increased by 25% year-over-year.The return rate for Goodwill's e-commerce is impressively low at 0.26%.Michael emphasizes the importance of testing new technologies before full implementation.Goodwill is exploring international shipping to expand its market.Leadership and innovation are crucial for adapting to retail challenges.Chapters00:00 This Week in Research: New Reports and Data01:37 Feinman's Journey in Retail04:05 Technology Roadmap at Goodwill08:36 E-Commerce Strategy and Operations12:19 The Future of E-Commerce and AI Innovations18:25 Challenges and Opportunities in Retail Technology25:00 Consumer Behavior and Returns Management30:48 Innovation and Leadership in Retail37:15 Conclusion and Future Outlook Read Coresight Research reports on sustainability and AI in retail. Visit the Retail Technology Hub to explore reports, data and competitive landscapes on technology.

    Digitizing B2B: The B2B eCommerce Podcast
    Not Just Sales: The True Value of eCommerce for B2B Brands with Jason Greenwood

    Digitizing B2B: The B2B eCommerce Podcast

    Play Episode Listen Later Jul 8, 2025 46:42


    This episode tackles the real reasons manufacturers and distributors stay stuck: old systems, patchwork processes, and business habits that don't change overnight. Jason Greenwood and Aaron Sheehan dig into what goes wrong in B2B projects, how leaders can spot roadblocks early, and why honest internal conversations matter more than buying the latest software.Key Highlights5:00 Why B2B companies still run on spreadsheets and ancient ERPs9:00 Shadow IT in B2B operations11:03 Field reps aging out, digital-native buyers moving in – how it's reshaping expectations13:05 The real question companies ask: Should we replace the ERP or launch eCommerce first?15:23 Customers force the issue: “We'll switch suppliers if you don't make it easier”17:05 How Jason breaks the customer base into three digital adoption buckets19:16 Manual ordering habits (screenshots, PDFs)23:20 When eCommerce is dismissed as ‘just for small customers' and why that's wrong32:00 How eCommerce automation solves pain points beyond the transactional workflowResources Mentioned Digital Services Layer (DSL): Jason's concept for all the non-transactional digital capabilities customers expect.OroCommerce's AI SmartOrder: An AI-powered tool for processing unstructured purchase orders and enabling digital self-service.Upcoming Movie: A Big Bold Beautiful JourneyTop Gun: MaverickB2B eCommerce World 2025 in Scottsdale, AZ

    Selling on Amazon with Andy Isom
    #472 - One Decision I Made That Changed My Business

    Selling on Amazon with Andy Isom

    Play Episode Listen Later Jul 7, 2025 7:07


    You don't always need more strategies—you need one bold decision. In this episode of Built by Business, Andy Isom shares the behind-the-scenes moment that changed the direction of his business, and how you can identify the key decision holding your growth back.   Whether it's hiring, committing to a product, ending a distraction, or building a system—this episode will help you choose clarity over chaos.   Need help deciding what to fix or focus on?   Request your Free Amazon Brand Audit at www.weavos.io

    Glam & Grow - Fashion, Beauty, and Lifestyle Brand Interviews
    Personalized Skincare, Simplified: The ERLY Story with Co-Founder Dr. Hallie McDonald

    Glam & Grow - Fashion, Beauty, and Lifestyle Brand Interviews

    Play Episode Listen Later Jul 7, 2025 43:19


    ERLY was founded by two friends and mothers—dermatologist Dr. Hallie McDonald and Jamie Chandlee—who saw firsthand the rising pressure their daughters faced from the overwhelming beauty industry. With a flood of trendy products and unrealistic standards, they knew something had to change. Hallie, in her dermatology practice, was increasingly treating young patients suffering from the side effects of harsh skincare fads. Together, they launched ERLY: a clean, effective, and gentle skincare line designed to nurture, not harm. ERLY's customizable system empowers users to mix targeted serums into their moisturizers, creating simple routines that meet individual skin needs. Rooted in early sun protection and barrier support, ERLY champions feeling good in your skin without the noise. Their mission is clear: strip away the pressure, keep it clean, and help everyone glow a little earlier.In this episode, Dr. Hallie McDonald also discusses:The damage trendy skincare products were causing and how she set out to do betterWhy less is more when it comes to skincareHow to build confidence and good habits earlyThe importance of peptides and how they're safe, yet effectiveThe ability to customize your skincare with their mixing toolWe hope you enjoy this episode and gain valuable insights into Dr. Hallie McDonald's journey and the growth of www.itserly.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out ERLY at www.itserly.com and on Instagram at @erlyskinRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

    Silent Sales Machine Radio
    #1032: From full-time woodworking to his first $10K month selling on Amazon with zero e-commerce background

    Silent Sales Machine Radio

    Play Episode Listen Later Jul 7, 2025 46:40


    In this episode of Silent Sales Machine Radio, I interview a successful Proven Amazon Course student who recently achieved his first $10,000 sales month!   Dylan has a background in woodworking and cabinetry and is brand new to all things Amazon. His journey of getting started in selling on Amazon and the strategies he used to overcome challenges, including navigating the ungating process and avoiding high-risk private label branding, are all discussed today. You're sure to grab an action step or two.   Hearing Dylan's story is a reminder to keep at it and is especially helpful for beginners interested in building their e-commerce businesses.   Show note LINKS:   SilentJim.com/bookacall - Book a FREE call here to discuss our offers, including coaching, Legends and ProvenAmazonCourse.com course   SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11   My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 81,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   Keepa Product Finder - Learn more about Keepa at SilentJim.com/360 (Note: This module has very recently been added to the ProvenAmazonCourse.com library along with all our other incredible Keepa training!)   SilentJim.com/thesystem  - (aka as 3P Mercury) - The complete workflow software we created on our team. "The System" automates your Amazon reselling/wholesale business the same way Khang (the creator) automated his $3million reselling business and made it HANDS FREE!   TheProvenConference.com - Our virtual conference is coming soon!   SilentJim.com/numbers- Check out Sellerboard - a profit analytics tool for Amazon sellers that helps you calculate your profit precisely and accounting for all hidden fees in real time. Use our link and get a TWO-month free trial:     Today's guest: Dylan Alfveby

    Social Media Decoded
    From Side Hustle to 7-Figure Success: How Micro Influencers Drive eCommerce Sales with William Gasner of Stack Influence

    Social Media Decoded

    Play Episode Listen Later Jul 7, 2025 26:26


    Welcome back to Social Media Decoded, the podcast where we break down social media and digital marketing strategies so you can build a powerful online brand and make more sales. In today's episode, host Michelle Thames sits down with William Gasner, CMO of Stack Influence, to uncover exactly how micro and nano influencers are changing the game for eCommerce brands. William shares his journey from handmaking cutting boards for farmers markets to becoming a 7-figure eCommerce seller, plus the influencer marketing secrets that have helped thousands of brands succeed. In this episode, you'll learn: ✅ How to leverage micro and nano influencers for massive ROI✅ Why product seeding is the ultimate strategy to launch or scale eCommerce brands✅ The biggest mistakes brands make with influencer marketing (and how to avoid them)✅ Proven ways to integrate influencer campaigns on Amazon, Walmart, and other marketplaces✅ What's next for influencer marketing in the evolving eCommerce landscape Key Topics Covered: William's story: From side hustle to eCommerce success The evolution of influencer marketing: Celebrities vs. micro/nano influencers Product seeding strategies that work in 2025 and beyond Actionable tips for selling more on Amazon and Walmart using influencers Viral content creation tips for eCommerce brands The future of influencer marketing: Trends and predictions About Our Guest: William Gasner is the CMO of Stack Influence, a leading influencer marketing platform specializing in connecting brands with micro and nano influencers. A 6X founder and 7-figure seller, William's work has been featured in Forbes, Business Insider, and Wired. Through his expertise, he's helped countless brands launch, scale, and dominate their markets. Connect with William: Website: stackinfluence.com Instagram: @stackinfluence LinkedIn: William Gasner Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners Rate & Review: If you loved this episode, please leave us a rating and review on Apple Podcasts. Your feedback helps more entrepreneurs find the show! influencer marketing strategies for eCommerce micro influencer marketing tips how to seed products to influencers selling products with influencer marketing Amazon influencer strategies eCommerce marketing podcast social media marketing for online stores

    eCommerce Marketing Podcast
    Brand DNA for eCommerce Growth - with Peter Wilken

    eCommerce Marketing Podcast

    Play Episode Listen Later Jul 7, 2025 37:31


    In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with Peter Wilken, known as the father of brand DNA. They discuss Peter's 4Ds brand-centered management approach, the evolution of marketing from traditional to digital, the intersection of personal and corporate branding, and the future of brand management in the e-commerce space. Peter emphasizes the importance of understanding brand DNA and how it can guide businesses in creating meaningful connections with their audiences. Key Episode Takeaways: Peter Wilken is known as the father of brand DNA. The 4Ds brand-centered management approach includes discovery, definition, direction, and delivery. The principles of branding have remained consistent despite changes in marketing mediums. Personal branding and corporate branding share similar principles. E-commerce brands face the risk of relying on convenient, low-cost solutions. The Lighthouse Brand Strategy Academy aims to provide actionable insights for brand management. AI and technology can enhance brand strategy but should not replace human creativity. Understanding your brand's core beliefs is essential for differentiation. The future of branding will increasingly rely on emotional connections with consumers. Effective branding requires a balance between personal influence and corporate identity. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

    Honest eCommerce
    337 | Connecting with Customers Beyond Tools and Dashboards | with Aaron Magness

    Honest eCommerce

    Play Episode Listen Later Jul 7, 2025 29:44


    Aaron Magness is the SVP of Marketing at Full Glass Wine Co., a brand acquisition and management firm focused on operating DTC wine companies with strong community roots and lasting customer value. From first-time buyers to wine club loyalists, Aaron leads marketing across a growing portfolio of brands, building distinct identities while driving collective growth at scale.With 15+ years of experience at fast-growing consumer brands, Aaron brings a sharp operator's mindset to every marketing challenge. His work centers on sustainable value creation, balancing customer acquisition with deep retention, brand storytelling with data-driven execution. Outside of Full Glass, he's also an active advisor and investor in consumer startups, with a passion for enhancing customer experience at every touchpoint.Whether unpacking how to manage marketing across multiple brands, sharing what he looks for in standout talent, or reflecting on the role of skill vs. luck in his career, Aaron offers a grounded, thoughtful take on what it really takes to lead modern marketing teams.He shares what it means to scale without shortcuts, how to build teams that compound over time, and why marketing today is more about connection than ever before.In This Conversation We Discuss:[00:41] Intro[00:59] Investing in your professional network[01:47] Navigating job loss during economic downturns[03:09] Scaling DTC through subscription experience[06:03] Building expert teams in a startup portfolio[07:04] Transferring insights across brand portfolios[08:47] Electric Eye, Social Snowball, Portless, Reach & Zamp[15:08] Specializing before expanding your skillset[18:07] Aligning teams around shared outcomes[19:41] Focusing on customer quality over quantity[23:16] Balancing tools with firsthand market knowledgeResources:Subscribe to Honest Ecommerce on YoutubeRedefining the fragmented DTC wine market by building a multi-brand platform, delivering curated wines fullglass.wine/Follow Aaron Magness linkedin.com/in/aaronmagnessSchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    The Buyerside Chat Podcast
    Leveraging YouTube to Grow Your E-commerce Brand | Episode 91

    The Buyerside Chat Podcast

    Play Episode Listen Later Jul 7, 2025 42:25


    YouTube feels...intimidating, right?It's long-form. It's searchable. And it's one more platform to think about. But what if YouTube could actually simplify your content strategy—and do the heavy lifting for your product-based business?This week, I'm joined by YouTube educator and marketing strategist Stephanie Kase. We're pulling back the curtain on how to use YouTube (yes, even if you sell physical products) to grow your brand and attract customers without constantly churning out content.Stephanie shares how product-based founders can create personal brands that amplify their products, plus how to structure videos so they work hard for you—long after they're posted.And spoiler: this isn't about being a “YouTuber”. It's about building strategic, evergreen content that drives long-term growth. In this episode, we talk about:Why YouTube is an untapped goldmine for product-based businessesHow to humanize your brand and bring storytelling into your contentThe secret to making content once and repurposing it everywhereWhat YouTube's algorithm actually favors (hint: it's not perfection!)How to plan and structure videos so they're engaging and evergreenWhy creating a personal brand doesn't mean being “the face” of your bizABOUT STEPHANIE:Stephanie Kase is an online marketing coach and content creator. She teaches ambitious female entrepreneurs and brands how to gain visibility online with content marketing that actually converts, so they have the freedom to build their dream life. She has served over 5,000 online students through her online courses, programs, and digital products and reached millions with her content online. She is most known for YouTube growth and has grown her channel to nearly 100,000 subscribers. Resources & LinksFollow Stephanie on Instagram: https://www.instagram.com/stephanielynnkase/Stephanie's Website: https://stephaniekase.com/ Stephanie's YouTube Channel: https://www.youtube.com/stephaniekase Take the FREE YouTube Class! https://stephaniekase.com/youtubeclass Enjoy the chat!CONNECT FURTHER WITH KRISTIN!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE' HEREListen to the private podcast series UNLOCKING FAIRE - Get instant access HEREReady to scale on Faire? Check out The Faire BootcampWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

    BizNinja Entrepreneur Radio
    The Market-First Method That Changes Everything About E-Commerce

    BizNinja Entrepreneur Radio

    Play Episode Listen Later Jul 7, 2025 33:29


    You know you're in for a wild ride when Tyler brings back the Trey Lewellen—e-commerce madman, viral offer wizard, and occasional chaos wrangler. In this electric follow-up to his first appearance in 2019, Trey drops back into BizNinja Radio from literal paradise (yes, St. Thomas) to catch us up on scaling flashlights to $30M in 2.5 months, surviving lawsuits, and now running a lean empire off nothing more than a smartphone and a solid Telegram group.Trey breaks down the “market-first” method that flipped his e-comm game upside down—building audiences before building products. Forget warehouses full of dead inventory. Trey's strategy: ask what people want, sell it to them first, then fulfill. Oh, and he's doing it all with zero employees, freelancers who outwork traditional hires in a quarter of the time, and affiliate partners who move mountains (and a whole lot of product). The guy's basically playing 4D chess with a Shopify store.And if you think that's wild, just wait—Trey's now tackling TikTok Shop, WhatsApp, and Discord as the new frontier for selling. He's ditching email and SMS (too old, too risky) and betting on micro-influencers, direct-to-niche strategies, and building real communities. Oh, and spoiler alert: He's launching a free challenge to help you build your own $28K/month recurring revenue machine. Buckle up. This one's a masterclass in modern entrepreneurship. Key TakeawaysBuild audiences first, products second. Let your market tell you what to sell.Freelancers > full-time staff: scale smarter with lean teams.Affiliate partnerships can explode your growth—find the right players and pay them well.Email and SMS are dying—Discord, TikTok Live, and WhatsApp are the future.Always plan for scale. $30M months sound fun... until the lawsuits roll in.Aim for 1,000 subscribers at $28/month. That's your escape plan. Chapters00:00 Welcome Back Trey Lewellen01:00 From Loan Leads to E-Commerce Breakthrough03:00 The $100K T-Shirt Hustle04:00 Market-First Approach Explained06:15 Scaling to $30M and the Chaos That Followed10:00 Running a Business with No Employees13:00 Affiliate Marketing Secrets (Uncle B & Beyond)17:00 Finding Hidden Affiliate Powerhouses22:00 The Rise of TikTok Shop, WhatsApp & Discord26:30 Why Email & SMS Are Dying28:30 Trey's Free Challenge to Build Recurring Revenue

    The Exit - Presented By Flippa
    From Engineering to Exits – Christy Brown's Journey Building & Selling Businesses

    The Exit - Presented By Flippa

    Play Episode Listen Later Jul 7, 2025 36:04


    Want a quick estimate of how much your business is worth? With our free valuation calculator, answer a few questions about your business, and you'll get an immediate estimate of the value of your business. You might be surprised by how much you can get for it: https://flippa.com/exit -- In this episode of The Exit: Steve McGarry sits down with Christy Brown, CEO of Dr. Noze Best, to unpack her remarkable journey from engineer to multi-exit entrepreneur. Raised in a family of gritty builders and innovators, Christy shares how early exposure to a family-run real estate business inspired her transition from corporate consulting to launching her first eCommerce-focused agency in the early 2000s. Key topics discussed: The Power of Accelerators: Christy breaks down how accelerators build founder confidence, drive growth, and connect entrepreneurs with critical networks. Empowering Women Entrepreneurs: She details her role in leading a women-focused accelerator that graduated 260+ founders, contributing over $2.5B in economic impact. Exit Strategy Insights: Christy shares candid lessons from her exits—including a public company earn-out—and the emotional and cultural shifts that follow a sale. Misconceptions about Exits & Venture Funding: From unrealistic timelines to overestimated payoffs, Christy demystifies what exits actually look like behind the headlines. Personal Advice: From reverse-engineering your life around your business to negotiating with clarity, Christy offers practical guidance for both aspiring and seasoned founders. Final takeaway: “Scaling is a strategy. Exiting is personal.” – a reminder that success is defined not just by valuation, but by the life you build alongside your business. -- Christy Brown is a proven leader with twenty years of leadership in entrepreneurship, customer development, and strategic innovation and solutions. Christy is a known resource for innovating traditional business models and scaling emerging businesses from inception to exit. She is a solution-oriented leader with expertise in technology, financial, and operational areas of growth stage businesses. Christy brings a heavy-duty management acumen with a focus on culture, diversity of thought, and design thinking. Her experience drives improvements and scale in organizations, fostering a culture of transformational change. Christy Brown on LinkedIn: https://www.linkedin.com/in/christy-brown-a54aa0/ Website: https://drnozebest.com/ -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You'll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

    Real Money Real Business Podcast
    RMRB 1105 - Building an Amazon FBA Business Making $19K per Month in the Supplements Niche

    Real Money Real Business Podcast

    Play Episode Listen Later Jul 7, 2025 11:01


    In this episode, Lauren talks to the seller of an Amazon FBA and eCommerce business created in March 2017 in the supplements and health & fitness niches. Listen in to find out how the business makes an average of $19,146.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/86137 to learn more about this business.

    Digital Trailblazer Podcast
    Keys to Growth When You're Stuck at Low 6-Figures in Revenue with Carolyn Lowe

    Digital Trailblazer Podcast

    Play Episode Listen Later Jul 7, 2025 35:35


    Episode 165: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptMany online business owners struggle to scale beyond the low 6-figures range because they lack a strategic approach to growth and don't understand their key business metrics. They often try to be everything to everyone instead of focusing on specific personas and market opportunities.In this episode, Carolyn Lowe teaches us how to build brands to multiple seven figures by starting with product-market fit and knowing your numbers. She explains the importance of marketing to specific personas rather than generic audiences, implementing step-by-step customer journeys for higher-ticket offerings, and creating recurring revenue streams.Carolyn also shares strategies for leveraging email lists, understanding profitability at the product level, and adapting to changing marketplace conditions to maintain competitive advantage.About Carolyn Lowe: Carolyn is the CEO and Co-Founder of ROI Swift, an Austin-based agency that helps consumer brands with $3M to $50M in annual revenue optimize and scale profitably on the Amazon marketplace.With a deep background in eCommerce and marketing, Carolyn left a successful career at Dell—where she led a $2B division—to help growthstage brands unlock their potential. ROI Swift has helped over 150 companies generate over $100M in revenue on Amazon.Known for her bold decision-making and data-first mindset, Carolyn led a 2023 strategic pivot that increased agency profitability by focusing exclusively on what they do best—Amazon growth.She's a licensed pilot, EO member, and the author of Business Growth Do's and Absolute Don'ts. When she's not helping brands scale or speaking at major eCommerce events, you'll find her on the tennis court or traveling with her husband and two children.Download Carolyn's Free Guide, “3 Tips for Profitable Amazon Growth” - https://roiswift.com/3-tips-for-profitable-amazon-growth/Connect with Carolyn: https://roiswift.com https://www.linkedin.com/in/carolynbyronlowe/ https://www.linkedin.com/company/roi-swiftWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

    Selling on Amazon with Andy Isom
    #471 - You Can Win Without Being the Best. Just Be the Fastest to Fix.

    Selling on Amazon with Andy Isom

    Play Episode Listen Later Jul 6, 2025 10:08


    Perfection doesn't win on Amazon—agility does. In this episode of Built by Business, Andy Isom reveals why small, fast fixes beat slow, big plans. You'll learn how to identify conversion leaks, review trends, PPC mistakes, and listing issues—and how to act on them fast.   If you've been stuck waiting for the perfect launch, photoshoot, or system—this episode will get you unstuck, focused, and growing today.   Want help finding your fastest wins?   Request your Free Amazon Brand Audit at www.weavos.io

    Kassenzone Podcast | Interviews zu den Themen E-Commerce, Handel, Plattformökonomie & Digitalisierung

    In dieser Episode setze ich die Predictions-Reihe mit Florian Heinemann fort, um über verschiedene spannende Themen zu sprechen, die seit dem letzten Mal aufkamen. Eine meiner letzten Vorhersagen, die bereits Wirklichkeit geworden ist, betraf den Verkauf von Notfallrucksäcken. Dies wurde durch einen Artikel im Spiegel unterstützt, der die Notwendigkeit solcher Rucksäcke in der gegenwärtigen Gesellschaft unterstreicht. Mit diesem Hintergrundbeschluss fühle ich mich motiviert, unsere eigene Marke in diesem Bereich aufzubauen. Florian teilt aufregende Neuigkeiten über den neuen Fonds von Project A, der nun mehr als 300 Millionen Euro geschlossen hat. Wir reflektieren, wie solche Fonds unser Investitionspotenzial erweitern und gleichzeitig die Ausgangsbedingungen für die Start-ups verbessern, in die wir investieren. Zudem bringen wir neue Vorhersagen ein, nachdem wir die K5-Thesen von Tarek besprochen haben. Diese betreffen die Zukunft des E-Commerce und der AI sowie die Herausforderungen, vor denen Unternehmen in diesen Bereichen stehen. Ein zentrales Thema unseres Gesprächs ist die Rolle der Künstlichen Intelligenz. Wir erörtern, wo Investitionen sinnvoll sind und wo möglicherweise Enttäuschungen entstehen können. Trotz des Versprechens, das AI mit sich bringt, berichten wir von weniger positiven Erfahrungen mit AI-gestützten Outreach-Tools, die in der Praxis nicht die gewünschten Rücklaufquoten liefern. Zudem betrachten wir die K5-Thesen eingehend, wobei wir die Struktur und Rentabilität von E-Commerce-Modellen wie Zalando hinterfragen, und diskutieren, inwiefern das Plattformmodell überlegen sein könnte. Ein weiteres kritisches Thema ist die Unsicherheit in der Weltwirtschaft und wie geopolitische Spannungen zukünftige Investitionen beeinflussen könnten. 99 Euro Ticket zur EXCITE Konferenz am 25. September in Berlin (nicht verfügbar für Dienstleister): https://spryker.com/events/excite-2025/?doo_code=ALEX_GRAF_SPECIAL99#tickets Podcast Johannes Altmann: https://open.spotify.com/show/0xg1bnsRwiFDejujQjRG1g?si=a1b69bfa15b54532 Partner in der Folge: https://linktr.ee/kassenzone Community: https://kassenzone.de/discord Feedback zum Podcast? Mail an alex@kassenzone.de Disclaimer: https://www.kassenzone.de/disclaimer/ Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone Alexander Graf: https://www.linkedin.com/in/alexandergraf/ https://twitter.com/supergraf Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch 2019: https://amzn.eu/d/5Adc1ZH Plattformbuch 2024: https://amzn.eu/d/1tAk82E

    Selling on Amazon with Andy Isom
    #470 - Amazon Is Still The Best Place to Learn E-Commerce

    Selling on Amazon with Andy Isom

    Play Episode Listen Later Jul 5, 2025 7:23


    Forget what the gurus say—Amazon is still the smartest place to learn how to sell online. In this episode of Built by Business, Andy Isom breaks down why Amazon teaches you faster, cheaper, and more effectively than any other platform. From learning conversion rate strategy and customer psychology to mastering SEO and margin management—this is the crash course every brand owner needs.   If you're trying to grow a real e-commerce brand—not just a trending product—this episode shows you where to start.   Want expert eyes on your brand?   Request your Free Amazon Brand Audit at www.weavos.io

    Selling on Amazon with Andy Isom
    #469 - The Real Freedom of Entrepreneurship Isn't What You Think

    Selling on Amazon with Andy Isom

    Play Episode Listen Later Jul 4, 2025 12:38


    Entrepreneurship promises freedom—but many founders feel more trapped than ever. On this July 4th episode of Built by Business, Andy Isom unpacks what freedom really means for business owners: time, clarity, systems, and space. If you've built a profitable brand but lost control of your life, this episode will help you recalibrate.   It's not about doing less. It's about doing what matters.   Want help designing a business that gives back your time?   Request your Free Amazon Brand Audit at www.weavos.io

    Foundr Magazine Podcast with Nathan Chan
    571: No Funding, 104 Rejections & $411 Left in the Bank - How She made $65M+ on Flowers

    Foundr Magazine Podcast with Nathan Chan

    Play Episode Listen Later Jul 4, 2025 42:23


    In this episode, Christina Stembel, founder of Farmgirl Flowers, reveals how she built a $65M+ floral business from her dining room—with no funding, no degree, and no industry experience. She reveals: • Why she chose a perishable, logistics-heavy product in a recession • How she scaled with no marketing budget and $411 left in the bank • The scrappy strategies that drove early word of mouth and virality • Why she received 104 VC rejections—and why she's now grateful • How she handles seasonality, shipping subsidies, and customer obsession • Why bootstrapping gave her the power to run the business her way If you're building a physical product brand or navigating growth without outside capital—this episode is a masterclass in grit, resourcefulness, and strategic thinking. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠Click here⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠Click here⁠⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠Click Here⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Connect With Farmgirl Flowers Website → Click Here Instagram → Click Here Christina's Instagram → Click Here Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Website → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠Click here

    YouTube Creators Hub
    The Amazon Influencer Program: Is It Still Profitable in 2025? Kathleen Kobel Interview

    YouTube Creators Hub

    Play Episode Listen Later Jul 4, 2025 36:05 Transcription Available


    Dusty chats with Amazon expert Kathleen Kobel about turning Amazon Influencer content into a full-time career in 2025. They dive into tips for getting started, finding winning products, balancing content quality, and building long-term income as a creator. ---- What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach YouTube Channel Reviews (Audit): Get a 15-minute personalized video review of your YouTube channel with honest, actionable feedback for just $50. Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB E-commerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M My YouTube Film Gear:

    eCommerce Fuel
    Raising & Selling Bison DTC in Montana (Rerun)

    eCommerce Fuel

    Play Episode Listen Later Jul 4, 2025 59:54


    What does it take for a city lawyer to transform into a bison rancher in the heart of the picturesque Bridger Mountains? In this rerun episode, I'm joined by Matt Skoglund of North Bridger Bison, who made that very leap. He shares his remarkable transition from urban legal practice to managing a thriving bison ranch, rooted deeply in sustainable and ethical practices. Listen in as we discuss the intricacies of field harvesting, the economic dynamics of ranch management, and sustainable practices in bison ranching. You'll hear about Matt's personal journey from lawyer to rancher, his deep connection to land conservation, and the impact of environmental stewardship on food quality. We also take a trip into the field to witness the bison harvesting process in action, so don't miss this one-of-a-kind episode! You can find show notes and more information by clicking here: https://bit.ly/443cOgv Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    Future Commerce  - A Retail Strategy Podcast
    Revisited: ‘The Uncorkening'

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Jul 4, 2025 22:12


    This week, we revisit “The Uncorkening.” A spoken-word version of our Insiders essay of the same name, this episode is one of our most popular. In it, we question some of the factors that have led to the decline of DTC and how pent-up frustration with products that cost more without delivering on their promise will soon be a vestige of a bygone era. It's been three years since the episode's first airing, but the content still resonates. This could largely be attributed to many “digitally native darlings” still struggling to maintain their positioning in a crowded market. One possible exception could be Warby Parker, a brand that has successfully evolved into an omnichannel, omnipresent brand, effectively retaining the high product quality, service, and experience that many shoppers have come to love. When we discuss the struggles of DTC brands, what comes to mind for you?DTC Groupthink and Brand Criticism… Three Years LaterKey takeaways:“The Uncorkening” is a latent criticism that was stymied by the loudest voices in an ecosystem who didn't feel that they had permission to speak up, has now been unleashedDTC models (particularly VC-backed IPO exits) have proven unsuccessful. The original promise was that DTC would remove middlemen and form a direct connection with the consumer; meanwhile, eCommerce is nothing but middlemen.  Many products don't live up to the hype. Another factor of The Uncorkening in DTC is that the loudest voices and advocates for DTC have often silenced criticism by playing a trump card—to critique a small brand is to criticize the founder behind the brand.The loudest DTC voices have quieted. As capital outcomes wither for those who had built their reputations on the examination of the DTC space, the loudest voices were silenced. Due in large part to The Great Resignation and the inaccessibility of capital in the current state of the markets, many of the most visible DTC acolytes have moved on to new projects or industries.What will The Uncorkening make us not want to buy next?In-Show Mentions:Nate Poulin's tweet outlining 12 DTC IPOsImmi ratings and reviews (since this essay's launch, Immi's score has increased to 3.4) Associated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

    Le Panier
    #348 - Duralex : nouveau souffle digital et e-commerce de la marque iconique

    Le Panier

    Play Episode Listen Later Jul 4, 2025 62:55


    Dans cet épisode, Laurent Kretz reçoit Peggy Sadier, Directrice e-commerce et digitale de Duralex, marque verrerie emblématique qui vient de fêter ses 80 ans. Avec une expertise en transformation digitale et croissance rapide dans des entreprises patrimoniales. Peggy souligne l'importance d'embarquer les équipes, d'arbitrer entre retail, food service et D2C, et d'innover pour toucher de nouveaux clients.Les temps forts :00:00:00 – Introduction et présentation de Peggy Sadier00:03:00 – Son parcours et ses expériences 00:16:00 – Duralex : histoire, actualité et stratégie e-commerce00:23:00 – Retail, food service, D2C : arbitrages et complémentarités00:30:00 – CRM, acquisition et fidélisation00:37:00 – International, nouveaux marchés et adaptation00:44:00 – Management et conseils pour transformer00:56:00 – Transmission, résilience et conseils clés01:03:00 – Perspectives d'avenir pour DuralexEt quelques dernières infos à vous partager : Suivez Le Panier sur Instagram lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par Cosa, du label Orso Media.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

    YAP - Young and Profiting
    Hala Taha: Build a High-Converting Sales Funnel That Transforms Your Business | Sales | YAP Live

    YAP - Young and Profiting

    Play Episode Listen Later Jul 3, 2025 130:10


    Now on Spotify Video! Are your sales funnels silently killing your conversions? Hala Taha was thriving on LinkedIn. Her courses were selling out, and each launch generated more revenue than the last. Then sales suddenly dropped. She spent $30,000 on ads trying to fix it but got nothing in return. That's when she realized her sales funnel was broken. In this episode, Hala shares the exact system she used to rebuild her funnel, scale her business, and turn cold leads into loyal customers. She also reveals how Teachable helps entrepreneurs streamline their sales process and drive consistent growth. In this episode, Hala will discuss:  (00:00) Introduction (01:40) Her Journey to Sales Funnel Mastery (07:03) Understanding the Core Sales Funnel Stages (14:48) Why Email is Digital Gold for Your Business (19:23) Creating Effective Lead Magnets with Teachable (23:32) The Three Keys to Slay Your Messaging While Selling (39:28) Buyer Psychology and the Power of Value-Selling (53:19) How to Sell Irresistible Offers That Convert (1:00:07) How Teachable's AI Simplifies Course Creation (1:05:45) Optimizing Your Funnel for Business Growth (1:25:39) Upsell Smartly: Sales Strategies to Retain Customers Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo   Resources Mentioned: Get Teachable Builder Plan FREE for 1 Month: youngandprofiting.co/teachable Download This Presentation: yapmedia.com/sales  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Online Selling, Economics, E-commerce, Ecommerce, Negotiation, Prospecting, Persuasion, Inbound, Account Management, Scale, Sales Podcast

    Selling on Amazon with Andy Isom
    #468 - The Amazon Recession Strategy: Sell What People Will Still Buy

    Selling on Amazon with Andy Isom

    Play Episode Listen Later Jul 3, 2025 12:51


    Recessions don't kill consumer spending—they just reshape it. In this episode of Built by Business, Andy Isom reveals how Amazon sellers can pivot into categories and messaging that thrive during economic downturns. Learn what still sells, how to recession-proof your product line, and what mistakes to avoid when buyers start getting cautious.   If you're building a brand built to last, this episode gives you the strategic roadmap.   Want a second opinion on your product positioning?   Request your Free Amazon Brand Audit at www.weavos.io

    The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
    #814 Growth vs. Optimization — 90% of Growth Comes from 10% of Activities?

    The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle

    Play Episode Listen Later Jul 3, 2025 39:16


    What happens when you've optimized everything… and growth still stalls? In this episode, Dan and Ian break down a powerful distinction most founders miss: the difference between optimization (making your business run smoother) and growth (finding and testing new paths to scale). They unpack insights from Growth Levers by Matt Lerner, a framework that helped PayPal and other startups unlock massive growth and why it still applies to bootstrappers today. You'll also get a behind-the-scenes look at how Dan and Ian run operations in under 5 hours per week using the “Four Bricks”: financials, a measured plan, individual scorecards, and pulse meetings (aka the Daily Huddle). Plus: why growth experiments often fail, how to avoid optimization creep, and how interviewing your customers using the “Jobs to Be Done” framework can reveal the 10% that leads to 90% of your growth. LINKS: “Growth Levers and How to Find Them” by Matt Lerner (https://www.amazon.com/Growth-Levers-How-Find-Them/dp/173842622X) “Scaling Up” By Verne Harnish (https://www.amazon.com/Scaling-Up-Mastering-Rockefeller-Habits/dp/0986019593/ref=sr_1_1?crid=I82ETY13E1ZJ&dib=eyJ2IjoiMSJ9.EunjEAWizJJCnRStrVvxOJwktAGOrvzCg7v4AoNJfIU6bVKGlwoaahD13GvmODVvdHfxaCtbalOfRWgZOg5S21BtHBMaKYq62OqBxcVCNbGCvxTyjwgDSB-CCVhwxnkkdUIfFUnmjvgMdP0NNqU-7ueWn59X5uFP1GVKtTr9KukRePtfM9H9riTjX7cbPcSSX6o8FtAMy464cHeRDDiEG-HRIkkMFr6E78CM5s3og_g.lpyuAh6r5azEIrwxxEgYJiq8LPg5qtpavZ6HnojzTvo&dib_tag=se&keywords=scaling+up&qid=1751519981&s=books&sprefix=scaling+up%2Cstripbooks-intl-ship%2C115&sr=1-1) Daily Huddle Template (https://docs.google.com/document/d/14i_qZjKFDP_IEjiF3XHd1j41H6Vop_Cp987L41QjXOQ/edit?tab=t.0) Company Scoreboard Template (https://docs.google.com/document/d/1ArOv-eMCWIxF8Yk3ngUlAuxITgMK3GUR5E6mfw57vR4/edit?tab=t.0#heading=h.3olbivi0zybz) Individual Scorecard Template (https://docs.google.com/document/d/1J_EGV0SnmhjBRRYr5GDnUGV9ULTd1Bbz9RaJQfEVAQw/edit?tab=t.0) “Jobs to Be Done” Interview Framework (https://www.dscout.com/people-nerds/the-jobs-to-be-done-interviewing-style-understanding-who-users-are-trying-to-become) Dan's Four Bricks presentation (https://www.youtube.com/watch?v=5ZooQo760Ik&ab_channel=TropicalMBA) Connect with generous global entrepreneurs (https://dynamitecircle.com/) CHAPTERS: (00:00:13) Intro: Founders, Channels, and What's Working in 2025 (00:01:40) Growth vs Optimization: The Lens That Changes Everything (00:09:34) The Four Bricks: How to Run Ops in Under 5 Hours/Week (00:18:38) Why Most Teams Avoid Growth (00:20:32) Growth Levers: The 10% That Drives 90% of Growth (00:28:00) Jobs to Be Done: Why Customers Really Buy (00:33:26) Growth Sprints: How to Experiment Without Burning Out (00:36:22) Common Mistakes That Kill Growth Early CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: “It's easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x) Building ‘Brick by Brick': Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick) 90-Day Growth Plan in 10 Questions (https://tropicalmba.com/episodes/90-day-growth) The Wheel of Despair and the Paradox of Growth (https://tropicalmba.com/episodes/wheel-despair-paradox-growth)

    Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
    From Zero to 1 Million Orders—Dossier's Blueprint for Democratizing Luxury

    Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

    Play Episode Listen Later Jul 3, 2025 42:47


    Learn how Sergio Tache built Dossier into a million-order fragrance empire by making luxury perfumes affordable for everyone.For more on Dossier and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

    DTC POD: A Podcast for eCommerce and DTC Brands
    #359 - Inside Bullish: Lessons from Backing Major DTC Winners (Peloton, Harry's, Warby Parker)

    DTC POD: A Podcast for eCommerce and DTC Brands

    Play Episode Listen Later Jul 3, 2025 47:57


    Brent Vartan is Managing Partner and Co-Founder at Bullish, a unique hybrid combining a branding agency and a consumer-focused venture fund. With decades of experience in brand strategy, Brent and his team have been early investors and builders behind some of the most iconic DTC and consumer brands of the past decade, including Peloton, Warby Parker, Casper, Harry's, Hu, Bubble, and more.In this episode of DTC Pod, Brent shares his perspective on what it takes to build generational consumer brands from the earliest stages. He discusses Bullish's hands-on investment approach, the importance of brand strategy as a growth mechanism, and what differentiates brands that become household names. Brent also breaks down real playbooks from companies like Sunday Lawn and Nom Nom, providing founders concrete advice on what it takes to build brands worth talking about—and worth buying.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Bullish's hybrid brand agency and VC model2. What it means to invest as “first money” and why it matters3. The difference between building a business and building a brand4. Why customer lifetime value (CLV) trumps CAC and COGS5. Product-market fit: moving from awareness to lifetime value6. How Bullish supports brands like Harry's and Nom Nom in their earliest days7. Tactical advice for founders on capital raising and allocation8. Building brands for acquisition vs. IPO9. The playbook for becoming an acquisition target (what buyers actually want)10. The underrated power of innovation and product launches11. The role of cultural relevance in DTC brand building12. Real-world examples from Sunday Lawn, Peloton, Bubble Beauty, and more13. How great DTC brands focus on AOV, CLV, and brand loyalty14. Pitfalls to avoid around capital structure and loss of momentumTimestamps00:00 Introducing Brent Vartan and Bullish03:49 Bullish's track record and notable investments05:22 What makes Bullish different10:10 Investing as “first money,” how Bullish evaluates concepts13:19 Patterns Bullish looks for in breakout DTC brands16:09 Deep dive: Sunday Lawn's growth and strategy18:36 Positioning Harry's and building a hundred-year business21:04 Timelines, capital, and operational realities for breakout brands23:37 Building for acquisition vs. IPO: how strategies diverge28:57 What buyers are really seeking in DTC acquisitions31:47 Nom Nom's Mars acquisition and the power of niche audiences33:59 The importance of cultural relevance and taking creative “shots”35:32 Bubble Beauty: case study in innovation and customer engagement38:27 Finding the right capital structure and maintaining founder equity41:06 The risks of stalling momentum and overplanning43:33 Where to allocate raised capital: innovation vs. marketing46:20 Where to find Bullish, Brent's socials, and their newsletterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokBrent Vartan - Managing Partner & Co-Founder of BullishBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

    Selling on Amazon with Andy Isom
    #467 - What I Learned Launching a Service Business After E-Commerce

    Selling on Amazon with Andy Isom

    Play Episode Listen Later Jul 2, 2025 7:31


    What happens when you go from selling physical products to selling your own expertise? In this episode of Built by Business, Andy Isom breaks down the lessons he learned building a service-based business after growing successful Amazon brands. From managing clients to selling outcomes and building repeatable systems, this episode is packed with insights for entrepreneurs expanding beyond FBA.   If you're thinking about starting an agency, consulting, or coaching business alongside e-commerce, this episode is your roadmap.   Need help growing your Amazon brand?   Request your Free Amazon Brand Audit at www.weavos.io

    Silent Sales Machine Radio
    #1030: Beyond the highlight reel: the real work behind E-commerce success

    Silent Sales Machine Radio

    Play Episode Listen Later Jul 2, 2025 35:46


    This episode of Silent Sales Machine Radio takes you behind the scenes of the entrepreneurial journey most people don't show on social media—the messy middle. Join Brian and Robin Joy in Coaches' Corner as they share candid stories about working through setbacks, building confidence, and keeping promises to yourself, even when early results feel discouraging.   Discover why success isn't about plotting the perfect path but about taking the next imperfect step, testing one ASIN at a time, and learning to trust your own consistency. From the power of simple commitments to reframing “failures” as neutral experiments, this conversation will inspire you to keep showing up—because everything you want really is on the other side of hard.   Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "What should I do if I get a 'cease and desist email or letter' from a brand I'm selling?"   Watch this episode on our YouTube channel here: https://youtu.be/zHwuTk43V24   Show note LINKS:   SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.   SilentJim.com/bookacall - Book a FREE call here to discuss our offers including coaching, legends and ProvenAmazonCourse.com course   My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 81,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   SilentJim.com/thesystem  - (aka as 3P Mercury) - The complete workflow software we created on our team. "The System" automates your Amazon reselling/wholesale business the same way Khang (the creator) automated his $3million reselling business and made it HANDS FREE!

    SharkPreneur
    Episode 1159: The Dugout Mugs Journey: Turning a Baseball Bat into a Multi-Million Dollar Brand with Kris Dehnert

    SharkPreneur

    Play Episode Listen Later Jul 2, 2025 17:43


    What happens when a simple, innovative idea becomes a $55 million business?   In this episode of Sharkpreneur, Kevin Harrington and Seth Greene speak with Kris Dehnert, the founder of Dugout Mugs, who shares the incredible story of turning a baseball bat into one of the coolest and most successful drinking mugs in the world. From scaling the business by triple digits to leveraging unique customer acquisition strategies, Kris walks us through his journey of success, challenges, and growth. He also reveals how he diversified the product line and the lessons learned along the way, building a brand that is now a household name in the sports industry.   Key Takeaways: → The importance of focusing on the right metrics, like customer experience. → Creative strategies for gaining customers through email and text messaging. → The role of feedback and customer insight in shaping product offerings and business direction. → How to build a brand with strong customer service and high engagement. → Why creating a lifestyle business gives entrepreneurs freedom to travel and enjoy life.   Kris Dehnert is the CEO and owner of Dugout Mugs®, a company that makes unique, MLB-licensed products for baseball fans. He is also the founder of Dehnert Media Group and a seasoned entrepreneur with over 15 years of experience in various industries, including real estate, apparel, hard goods, and affiliate marketing. With a focus on e-commerce and social media, Kris has generated over $65 million in online sales. At Dehnert Media, he advises businesses on improving their sales, marketing, eCommerce, and social media strategies, emphasizing fun, efficient systems and maximizing time and network value.   Kris also runs Bigg Golf, a venture dedicated to manufacturing innovative golf products. Kris is passionate about finding businesses with potential and helping them thrive with his expertise and vision.   Connect With Kris:   Dugout Mugs Denhert Media Group Bigg Golf Instagram X Facebook   Learn more about your ad choices. Visit megaphone.fm/adchoices

    The eCommerce Toolbox: Expert Perspectives
    2025 Recap: How AI is Powering Ecommerce in 2025

    The eCommerce Toolbox: Expert Perspectives

    Play Episode Listen Later Jul 2, 2025 10:09


    This isn't just another AI discussion, it's a curated highlight reel of the most practical AI insights from our conversations this year so far on The Ecommerce Toolbox Expert Perspectives. We've compiled game-changing moments from industry leaders who are actually using AI to drive real results in ecommerce.

    Wine After Work
    How AI + Style = A Smarter Work Wardrobe

    Wine After Work

    Play Episode Listen Later Jul 2, 2025 35:29


    What happens when tech meets fashion? You get Taelor—a game-changing men's clothing subscription service that blends AI-powered styling with expert human touch. In this episode, I sit down with Anya Cheng, Taelor's Founder & CEO and a Silicon Valley standout who's led digital innovation at Meta, eBay, McDonald's, and Target. We talk about: Why personalization and sustainability are the future of fashion How AI can make getting dressed less stressful (and more stylish) Anya's career journey through Big Tech and into entrepreneurship Building a business that helps people show up with confidence The reality of being a female founder in male-dominated industries What she wishes more people knew about launching a startup Special Offers Just for Listeners:

    Selling on Amazon with Andy Isom
    #466 - 3 Things I'd Do Differently If I Started My Amazon Brand Today

    Selling on Amazon with Andy Isom

    Play Episode Listen Later Jul 1, 2025 6:28


    If you could start over, what would you do differently? In this episode of Built by Business, Andy Isom shares the 3 biggest changes he'd make if he launched an Amazon brand from scratch in 2025. From picking the right audience to structuring a better offer and building scalable systems—these lessons are your shortcut to a smarter start.   Whether you're launching your first product or your fifth, this episode helps you avoid the common traps that slow most sellers down.   Want help launching with clarity?   Request your Free Amazon Brand Audit at www.weavos.io

    Selling on Amazon with Andy Isom
    #465 - The Creator Trap: Why Attention Doesn't Always Equal Income

    Selling on Amazon with Andy Isom

    Play Episode Listen Later Jun 30, 2025 4:38


    Thousands of creators are going viral—but going broke. In this episode of Built by Business, Andy Isom breaks down the Creator Trap: the disconnect between attention and income, and how to fix it. You'll learn why content alone isn't enough, what business infrastructure most creators lack, and how audiences and offers are the key to sustainable online income.   If you're a content creator with views but no revenue, this episode is your wake-up call—and roadmap.   Want help turning content into cash flow?   Request your Free Amazon Brand Audit at www.weavos.io