Podcasts about brand strategy

Margo is joined by Molly Balint, creative entrepreneur, mentor, and founder of the SOFT Business movement. Molly helps women break away from hustle culture to build businesses that are as nourishing as they are profitable—centered around heart, balance, and alignment. With a background in storytelling, community-building, and soulful mentorship, Molly brings a grounded, compassionate lens to what it means to show up authentically in business today. In this heartfelt conversation, Margo and Molly explore what it really takes to create a business rooted in your values, especially in a digital world that often prizes noise over nuance. Molly opens up about the inner work required to break free from old patterns, the difference between performative vulnerability and authentic presence, and how redefining success through softness can be a powerful act of creative leadership. Margo and Molly discuss: Molly's personal evolution from hustle-fueled creative to SOFT Business mentor. The deeper inner work needed before brand strategy can be effective. Why “just be yourself” advice often misses the mark—and how to do it in a way that feels safe and true. What the SOFT Business model looks like in practice (and how it doesn't mean being less ambitious). Letting go of productivity pressure and embracing cycles, seasons, and boundaries. Instagram storytelling as a tool for connection, not performance. Navigating vulnerability, visibility, and personal boundaries online. How motherhood, farm life, and creative business coexist on Molly's 300-acre Maryland farm. Why softness isn't weakness—it's a radical, sustainable strength. Connect with Molly: www.mollybalint.com https://www.instagram.com/molly.balint https://softbusinessclub.co/   Connect with Margo: www.windowsillchats.comwww.instagram.com/windowsillchats https://www.patreon.com/inthewindowsill https://www.yourtantaustudio.com/thefoundry  

In Episode #86, Ross is joined by Jay Wilkinson, Founder of Do More Good® Movement.Jay Wilkinson is a seasoned entrepreneur, speaker, and the founder of the Do More Good® Movement, a nonprofit dedicated to transforming capitalism by helping business leaders use their companies as a force for good. With over 30 years of experience leading purpose-driven organisations, Jay brings a rare blend of heart, vision, and real-world insight to conversations about conscious leadership, impact, and legacy. His mission? To help leaders lead from the inside out - Fueling companies that value people, purpose, and possibility.Ross and Jay discuss building a movement or a community, the future of investment and participation in companies and brands, and how purpose can really make people care.Find show notes and episode highlights at https://nwrk.co/omq-jay. To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

In this powerful episode of the Jake & Gino podcast, we're joined by Israel Duran—entrepreneur, speaker, author, and the self-proclaimed "Impact Architect." Israel shares how losing his father at 3 months old shaped his lifelong quest for identity, purpose, vision, and a custom plan. Through hardship and a near-fatal car accident, Israel discovered his mission to help others scale their influence, impact, and income. Jake and Gino dive into Israel's 4-step Principle of Impact, explore how resistance and resilience lead to breakthroughs, and unpack the mindset shifts required to build a thriving business rooted in service and purpose. Whether you're stuck in a corporate rut or launching your first deal, this episode is your blueprint for transformation.Free Gift from Israel:Get the Online Business Blueprint for free! DM "blueprint" on Instagram via https://www.israelduran.com   Chapters:00:00 - Introduction  02:31 - The 4 Things Israel Wished He Got from His Father  05:16 - From FBI Dreams to Corporate Life  07:15 - The 2018 Car Accident That Changed Everything  20:57 - Why Most People Quit at Resistance  26:56 - Why People Wait Until Their 40s to Change  30:27 - Books and Philosophies That Shaped His Journey  31:45 - How Israel Invests and Builds Partnerships  33:10 - How Israel Uses AI to Increase Productivity and Show Rates  40:53 - Gino Wraps it Up   We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)

Mark Kingsley is the author of Universal Principles of Branding and the forthcoming Brands in the Age of AI. A Grammy-nominated designer turned brand strategist, he's led work for Citi, Equinox, and Blue Note Records. Mark joined me on this week's On Brand to talk about branding's future—and how AI is changing the game. Mark Kingsley began his career designing album packages for legends like John Coltrane, Pat Metheny, and Quincy Jones—work that earned him a Grammy nomination in 2001 for Blue Note Records—before transitioning into corporate branding, where he led major initiatives at Landor and Collins for clients such as Citi, Ogilvy, and Equinox. Through his studio, Malcontent, he serves a diverse mix of clients from indie filmmakers to Pulitzer Prize winners. Mark teaches in the SVA Masters in Branding program, previously held the Melbert B. Cary Professorship at the Rochester Institute of Technology, and is currently Head of Brand for the fashion label Oumlil. His book Universal Principles of Branding became a bestseller in 2023, and his next, Brands in the Age of AI, is due out in December. What brand has made Mark smile recently? Mark shared decades-old smiles from the record label ECM, a company whose recordings provide a classic example of creating space through design and sound. Connect with Mark on LinkedIn and the Malcontent website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you scale a premium service brand in a saturated industry while maintaining quality, consistency, and culture? Building a luxury home improvement franchise may seem like a high-stakes gamble in an industry plagued by unreliable contractors and inconsistent service. But Nick Lopez, Founder & Steward of LIME Painting, has turned that challenge into a national success story—elevating home services into a premium experience and creating a business model that continues to gain momentum across the U.S. Lopez started his entrepreneurial journey out of necessity, launching a painting business in college to help pay tuition. What began as a way to stay in school became a calling when he noticed a glaring gap in the home improvement space: high-end homeowners had few reliable options for quality craftsmanship and professional service. By focusing on elite clientele and emphasizing consistency, Lopez built what has become a standout luxury home improvement franchise. LIME Painting wasn't designed to compete on price. From the start, the brand positioned itself around delivering value, not volume. Lopez realized that high-end clients didn't just want paint on walls—they wanted trust, responsiveness, and excellence. The LIME model filled that void. Clients praised the company simply for answering the phone and showing up. In an industry where the bar was low, exceeding expectations became a growth engine. Ford Saeks emphasized the value of positioning during the conversation, noting that it takes the same effort to sell a premium service as it does a budget one. That insight aligns with Lopez's strategy: rather than cut corners or race to the bottom, LIME Painting doubled down on quality, communication, and client experience. At the core of LIME's success is a business model designed for scalability. Long before awarding its first franchise, Lopez was focused on building systems. Inspired by The E-Myth Revisited, he used his college years to build out standardized processes that could be replicated across markets. This methodical approach laid the foundation for a franchise system that now spans over 100 awarded territories. The success of LIME Painting as a luxury home improvement franchise is also rooted in its culture. The company's values—Gratitude, Enthusiasm, Tenacity, Love, Integrity, Mission, Excellence, and Discipline—form the acronym GET LIME and serve as a compass for every team member and franchise partner. These values aren't tucked away in an employee handbook. They inform how the business shows up in every market and how it delivers what Lopez calls “happiness” to clients. The franchise's growth has not come without challenges. Lopez addressed current concerns around supply chain volatility, shifting immigration policies that affect labor availability, and ongoing changes in product regulations. These complexities are part of what makes the model so valuable. LIME's ability to navigate external pressures while maintaining high standards is a direct reflection of its disciplined structure and strategic foresight. Lopez credits much of LIME's operational success to recognizing his own role as a visionary. By building a team of integrators and leaders who execute the brand's mission at every level, he's ensured the company remains agile and focused. This clarity has allowed LIME to grow without losing sight of the customer or the culture that defines its brand. The customer experience isn't a marketing tagline at LIME Painting—it's a measurable standard. From branded vehicles and professional uniforms to personalized touches like delivering key lime pie after project completion, every step reinforces the brand's premium identity. Clients aren't just hiring a painter; they're engaging a team that treats their property and their time with the highest level of professionalism. LIME Painting has positioned itself as the leading luxury home improvement franchise by addressing the gaps in an industry where high-end service was once rare. The brand's growth is proof that when value is clearly communicated and consistently delivered, scaling becomes a byproduct of trust and performance. Watch the full interview on YouTube. Don't miss future episodes that feature business leaders and growth strategies from across industries. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Nick Lopez Nick Lopez is the Founder & Steward of LIME Painting, a national luxury home improvement franchise redefining quality and service in the home services industry. A first-generation college graduate and entrepreneur, Nick launched his first painting business at 19 and went on to create a scalable model that now serves high-end clients across the country. His passion for craftsmanship, leadership, and values-driven growth has positioned LIME Painting as a standout brand in a competitive market. For more information, visit LimePainting.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator with more than two decades of experience helping organizations drive innovation, expand brand reach, and generate over a billion dollars in global sales. As President and CEO of Prime Concepts Group, Inc., Ford works with businesses of all sizes—from startups to Fortune 500s—to attract loyal customers, increase profitability, and create sustainable growth strategies. A serial entrepreneur, Ford has founded over ten companies, authored five books, earned three U.S. patents, and received multiple industry awards. He's also a recognized expert in AI prompt engineering, recently taking the stage at the prestigious “Unleash AI for Business Summit” to share insights on how ChatGPT is transforming business operations, marketing, sales, and the customer experience. Learn more at ProfitRichResults.com and watch his show at Fordify.tv.

Send us a textSelena Gomez's latest venture, Serendipity Ice Cream, is shaking up the frozen treats industry—and today, we break down exactly how. Host Jordan West teams up with Miguel Garcia Castillo (Co Studios) to explore the brand strategy, product distribution hurdles, and the marketing playbook behind this consumer product's zero to one journey. What does it take to go from concept to cart in the competitive world of CPG? In this Fast Track episode of Ecommerce OS, Jordan and Miguel tackle the realities of launching Serendipity—an emotionally-driven, mission-aligned brand backed by Selena Gomez. From regional distribution pain points to the power of localized influencer marketing, this is a masterclass in turning a pop culture idea into a lifestyle product.Timestamps: 00:00 – Welcome to Fast Track + Jordan introduces the episode 01:45 – Meet Miguel Garcia Castillo of Co Studios 04:12 – The origin story of Serendipity Ice Cream with Selena Gomez 08:50 – From nostalgic NYC vibes to mental health advocacy 12:35 – The biggest constraint: Product availability & brand awareness 16:20 – The logistics nightmare of DTC frozen products 19:05 – Hyper-local awareness strategies: YouTube + TikTok creators 24:10 – Why brand is your moat, not just your marketing 28:30 – Profitability, commodity pricing & long-term strategy 32:00 – Closing thoughts + how to join Ecommerce OSKey Takeaways:Brand is a moat: In crowded markets, your brand values are your defense.Localized marketing > national awareness: DTC is important, but retail-first brands must win regionally.Celebrity-driven brands need more than a name: Product, price, and purpose must all deliver.Frozen DTC = hard mode: Logistics, costs, and timing matter more than ever.Storytelling wins: Emotional connection and authenticity help Serendipity stand out.Guest Info: Miguel Garcia Castillo Founder & Principal, Co Studios — Early-stage consumer venture builder — Brand strategist + growth architect for Selena Gomez's SerendipityLinkedIn:  https://www.linkedin.com/in/mgarcast/ Website: https://www.costudios.co/ “Get my 27 strategies in 27 days to work less, earn more, and grow smarter”

Have you ever felt like you've done all the things—updated your website, rewritten your IG bio (for the 17th time), even tried templates, copywriters, coaches…And you're still not getting the traction you'd hoped for?If so, today's episode of the Your Legacy Brand Podcast™ is your permission slip to stop forcing it—and a wake-up call to approach your brand in a whole new way.

What does it really mean to be customer-obsessed in today's ever-evolving brand landscape? In this episode, I sit down with Paige McCloud, Manager of Brand Strategy at Victoria's Secret, to unpack how she builds consumer-first marketing strategies that blend data, creativity, and real-world experiences. From navigating experiential marketing to tracking emerging trends like AI and creator-led campaigns, Paige shares how she's shaping the future of retail storytelling—while offering practical advice for marketers looking to evolve their careers and deepen their connection with their audience.Key Takeaways:// What it really means to be customer-obsessed—and how to build that mindset into your brand's DNA// The evolving role of experiential and in-person activations in retail marketing// Skills marketers need to execute memorable IRL brand experiences// Common traps brands fall into when trying (and failing) to be consumer-first// Strategies to stay inspired and avoid burnout as a brand leader in a fast-paced industryConnect with Paige: LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Susan Yara's journey to redefining skincare didn't start in a lab—it started in front of a camera. From reporting news in the Bronx to becoming a trusted beauty voice on YouTube, Susan built a community before she ever built a brand. With her platform Mixed Makeup, she offered something rare: expert-backed, educational content for women who were underserved by the beauty industry's hype-driven approach.But Susan wasn't just creating content. In 2019, she co-founded Naturium Skincare. Just four years later, she made headlines when she sold her company to e.l.f. Beauty for $355 million—and became one of the first content creators to successfully scale and exit a skincare brand.In this episode, Nancy and Susan go deep on the realities of building a digital-first beauty brand: funding operations before revenue, pivoting from an influencer to a founder mindset, and how it's so important to build authentic relationships with your community and retail partners. Susan shares the failures that shaped her, the influencer marketing tactics that actually work, and how she's balancing life as a founder, mom, and now solo parent.This is a story of vision, resilience, and reinvention. It's proof that you don't need to start with a perfect plan—you just need to start with purpose.Timestamps:[00:00] Introduction[03:12] Joining Forbes and building their first video network[04:55] Learning the power of early digital media[06:03] Getting into beauty and lifestyle content[07:24] Launching Mixed Makeup to serve older audiences[08:30] Early challenges funding high-quality content[09:45] Lessons from Susan's failed first business[11:15] Trying to bootstrap her own skincare brand[12:20] How COVID shut down her original plan[14:42] Joining Naturium and shaping brand direction[15:55] Why Susan moved away from “clean” marketing[17:02] Creating formulas that simplify skincare routines[18:08] Transitioning from influencer to business operator[19:20] Why pricing strategy matters for repeat customers[20:22] The shift in influencer strategy that changed everything[21:30] How nano influencers built authentic community[22:40] Using whitelisting to amplify UGC as ads[23:50] What brands get wrong about influencer selection[25:02] The power of founder-creator relationships[26:05] Getting into Target and making it work[27:15] Building a bold pitch retailers can't ignore[28:30] Launching Naturium body washes with intention[29:45] Hiring a CMO who can become your future CEO[30:58] The expanded role of modern CMOs[32:00] What to look for when hiring key leaders[33:12] Why Susan sold Naturium to e.l.f. Beauty[34:25] Balancing work and motherhood during scale[35:40] How moving to Miami created work-life structure[36:45] Advice for founders scaling fast or slow[38:00] The real reason behind building a brandResources Mentioned:Naturium | Websitee.l.f Beauty | WebsiteMixed Makeup | YouTube ChannelFollow Susan on Instagram and X, and check out her YouTube Channel.Follow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindset

Phillip Oakley is a brand strategist and marketing consultant with over 20 years of experience helping brands stand out and grow.In this episode we discuss:The power of questions and curiosity Talking to your customers and the power of bringing the customer voice into the roomOvercoming objections for talking to your customersWhat the movie Arthur Christmas can teach us about marketingRiches in NichesThe power of visiting the store where your product is soldPhillip OakleyPhillip Oakley is a brand strategist and marketing consultant with over 20 years of experience helping brands grow and stand out across industries like technology, medtech, and consumer goods. In 2012, he founded Common Giant, a boutique consultancy that helps businesses leverage branding as a competitive advantage in a crowded marketplace.Phillip has also served as VP of Brand Strategy, helping retail brands sell in, stand out, and sell through while consulting on marketing strategy and creative execution for various business models.An energetic keynote speaker, Phillip shares insights on branding and creativity. He also lectures junior creatives and small businesses on effective marketing and is an eternal student of branding and marketing, having completed the Marketing Week Mini MBA and MAD//Masters. Find Phillip on LinkedIn.RecommendationsMan's Search For Meaning by Viktor FranklStrategy Masterclass with Seth GodinI'm doing a series of strategy masterclasses with Seth Godin in Ireland this spring. If you use code Eximo (capital E) then you'll be able to grab a ticket for £225 instead of the full rate of £265.You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.Strategy Sessions Host - Andi JarvisIf you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating.TranscriptA full transcript is available on the episode page here.

In this episode I sit down with multi-award winning entrepreneur, Priscilla Skippington who is brand strategist, business mentor, and the founder of Inspired Founders. Together we unpack the real story behind a $100K launch, sold-out events, and the bold moves that built a magnetic brand from the inside out.In this episode we talk about:Why leaving her 4 year network marketing business was the launchpad for her biggest successThe behind the scenes of a $100K launch in just 48 hours!What goes into building a sold-out, soul-led event (without waiting to feel "ready")The magnetic power of in-person connection and why it could be the missing link for your brand How to pivot when logic says no, but your soul says yesPriscillas's energy is infectious and her knowledge is worth thousands - so i'm excited for you to learn and listen from her today. How to connect with Priscilla: https://www.inspiredfounders.com.au/https://www.instagram.com/priscillaskippington/

In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Amy Cantwell, VP of Marketing at Re-Bath Corporation. They discuss Amy's extensive background in marketing, the opportunities she sees in franchising, particularly with AI and data utilization, and the importance of building a data-driven marketing culture. Amy shares insights on navigating data security in the age of AI, offers advice for franchise marketers, and reflects on her entrepreneurial experience with a winery, emphasizing the importance of understanding business outcomes in marketing. In this conversation, Amy Cantwell discusses various marketing strategies, focusing on influencer marketing, brand campaigns, and the importance of emotional connections in creative advertising. The discussion also touches on the long-term benefits of brand awareness and the need for candid communication in team dynamics.

Mark Drager has helped over 300 companies across 29 industries sharpen their brand positioning and marketing strategies, and he joins us to unpack hard-won lessons about entrepreneurship, branding, and navigating radical business shifts. Mark shares his journey from building a multimillion-dollar agency to confronting its potential collapse, and offers a transparent look at the emotional and operational toll of scaling too quickly. Check it out! If you like this episode, here are more episodes we think you'll enjoy: Ep #530 - Brad Chandler – Why Business Owners Need to Unlock Self-Love and Break Limiting Beliefs Ep #523 - Perrin DesPortes – Creating a Business That Runs Itself – The Truly Successful Business Owner Check out the show notes for more information! P.S. Whenever you're ready, here are some other ways I can help fast track you to your Freedom goal (you're closer than you think): 1. Schedule a Call with My Team: If you'd like to replace your active practice income with passive investment income within 2-3 years, and you have at least 1M in available capital (can include residential/practice equity or practice sale), then schedule a call with my team. If it looks like there is a mutual fit, you'll have the opportunity to attend one of our upcoming member events as a guest. 2. Become a Full-Cycle Investor: There are many self-proclaimed genius investors today who think everything they touch turns to gold. But they're about to learn the hard way what others have gained through “expensive” experience. I'm offering a free report on how to become a full-cycle investor, who knows how to preserve and grow capital in Up and Down markets. Will you be prepared when the inevitable recession hits? Get your free report here. 3. Get Your Free Retirement Scorecard: Benchmark your retirement and wealth-building against hundreds of other practice professionals, and get personalized feedback on your biggest opportunities and leverage points. Click here to take the 3 minute assessment and get your scorecard.

This week on the Kreatures of Habit Podcast, Michael Chernow sits down with digital marketing expert John Sampogna, co-founder of Wondersauce, to unpack what's really working in digital advertising, brand storytelling, and scaling DTC businesses in today's fast-moving landscape. They cover everything from TikTok strategy, Connected TV, and content that converts, to how DTC wellness brands can win in a crowded space. Tune in as the two explore:What's working in digital marketing right now: It's more than just trends and “going viral.”John's biggest brand win and how it happenedLet's chat TikTok: Is TikTok worth the hype for marketers?How to build a successful DTC wellness brand: What steps to take and what actually moves the needleMight not be sexy, but it works: Why Connected TV advertising is underratedThe power of brand storytelling in customer growth: Why you need to be more than your productThis is vital to your success: Why founders need to master the art of balanceWhether you're a founder, marketer, or content creator, this episode is packed with real-world insights and actionable tips to grow your brand. Be sure to subscribe for weekly chats with industry experts and thought leaders. See you next week, Kreatures!TIMESTAMPS:1:10 What's working in digital marketing right now13:00 John's biggest brand win and how it happened25:13 Let's chat TikTok32:37 How to build a successful DTC wellness brand38:10 Might not be sexy, but it works48:07 The power of brand storytelling in customer growth52:20 This is vital to your success

In this high-impact episode of That Will Nevr Work, Maurice Chism sits down with business strategist and branding expert Alan McLaren to discuss a bold truth: Personal branding for CEOs and founders is no longer a luxury—it's a necessity.Alan breaks down why today's marketplace demands more than just a company logo or mission statement. People want to know the person behind the brand. He shares how leaders can strategically develop a personal brand that builds trust, attracts opportunities, and supports long-term business growth—without feeling fake or forced.Whether you're leading a startup or scaling a legacy, this episode will help you embrace visibility, clarify your message, and show up in ways that truly connect. 

Is bold branding something that today's companies should be concerned about? One of the world's top agencies, LO:LA, says "yes" and presents a compelling case in its latest expert piece. Access it now at https://www.thelolaagency.com/post/why-bravery-matters-in-branding London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com

A man crashes through walls. A woman joins him. Together, they run straight into the sky. No dialogue. Just music, motion, and a pair of Levi's jeans.This is Odyssey, the Levi's ad that changed how we think about brand storytelling. In this episode, we're unpacking its marketing lessons with our special guest, Paula Vivas, Head of US Marketing at Freepik.Together, we explore why storytelling is the most powerful strategy, how boldness builds lasting brand identity, and why emotional resonance is your greatest competitive edge.Because the best marketing doesn't just show a product, it makes you feel something real.About our guest, Paula VivasPaula Vivas is the Head of US Marketing at Freepik. She has over 15 years of experience in visual design, online marketing, and social media marketing, with a passion for creating and promoting engaging and innovative content.Paula is also the co-founder of Charis, a platform that celebrates AI‑empowered creativity. With that, they launched the Charis Awards, a global competition that showcases the best AI-generated images and their creators.Paula's experience spans across Product Marketing, Content Marketing, Events, Ads and Growth Marketing in the Tech industry.What B2B Companies Can Learn From Levi's Odyssey ad:Story is the strategy. The Levi's Odyssey ad didn't just sell jeans, it sold a feeling of liberation. Paula recalls watching it and thinking, “I want to be able to give a meaning to a brand.” The brilliance wasn't in the product, but in the story it told, breaking through walls, both literally and metaphorically. In marketing, stories aren't a “nice to have”; they're the whole point. When you anchor your brand in a powerful narrative, you move from transactional to transformational.Break through with brand identity. In the Levi's Odyssey ad, two people sprint through wall after wall, finally launching into the sky, all while wearing Levi's jeans. To Paula, it wasn't just an ad; it was a masterclass in brand symbolism. No voiceover. No product breakdown. Just raw, kinetic metaphor for freedom and durability. In B2B, the lesson holds: skip the specs and aim for the soul. The brands that break through aren't the loudest, they're the ones that hit instinct before intellect.Emotion is the ultimate differentiator. What makes the Levi's Odyssey ad timeless wasn't just its visuals; it was how it made Paula feel. In an era of AI-generated everything, emotion is your moat. Tools can replicate images, but not meaning. The best marketing doesn't just look good, it makes you feel something. Give your audience that, and they'll remember everything.Quotes*“ Let's make great content. Let's forget about Will Smith eating spaghetti. Let's forget about doing another Star Wars. Star Wars is going to be there, and of course, that's going to go viral because it's Star Wars. Let's create beautiful content for you to watch, and sit down and say, ‘This is what a creative mind can do. This is what we can do with AI.' Let's make something original. Let's create a path that's different.”*“ I don't think AI is going to take out anything. I think it needs to be humane. We need to be behind it. We need to be the person at the wheel. LLMs are created by us, so we have to be there, right? Our creative part is always gonna be there.”*“ If you give me a cookbook, that doesn't make me a chef. [AI] is not gonna take anybody away. It is just gonna make everyone better and faster and explode those creative parts of themselves.”Time Stamps[0:55] Meet Paula Vivas, Head of US Marketing at Freepik[02:32] Why Levi's Odyssey Ad?[03:09] Levi's Odyssey Ad Origin[08:01] Why Great Storytelling is Your Differentiator[15:17] What is Upscale Conf?[18:47] Freepik's SEO Strategy[21:58] How Freepik Simplifies Prompt Engineering[24:17] Behind the Scenes of Upscale Conf[27:22] What's Next for Upscale Conf[31:05] Freepik's Content and Brand Strategy[34:01] Breaking Down Freepik's Music Collection[37:11] Final Thoughts and TakeawaysLinksConnect with Paula on LinkedInLearn more about FreepikAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode of Grow a Small Business, host Troy Trewin interviews Felicity Zadro, founder of Zadro Agency, a strategic communications firm in Sydney. Felicity shares how she built her business from just $5K and a heavy laptop named “Bruce” into a $2M agency with 10 team members. She discusses overcoming major challenges, including the GFC and losing 85% of revenue during COVID, and how she rebuilt with a strong retainer model. We dive into her focus on team culture, the shift from founder to CEO mindset, and balancing leadership with motherhood. It's a powerful story of resilience, clarity of purpose, and long-term growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Felicity Zadro, the hardest thing in growing a small business is juggling priorities and deciding where to focus your time. She emphasised that time is finite, so making the right decisions, learning how to delegate effectively, and focusing only on what the business owner can uniquely do—especially the tasks they might not always want to—are essential and challenging parts of growth. What's your favorite business book that has helped you the most? Felicity Zadro's favorite business book that has helped her the most is Start With Why by Simon Sinek. She shared that it's been critical for Zadro Agency, particularly in shaping their brand and strategic planning process. It resonated deeply with her approach to purpose-driven business. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Felicity Zadro emphasises her involvement in a CEO group, noting that while it requires a substantial commitment, she finds it incredibly valuable for gaining insights and building connections with key people and suppliers. She describes the group as a continuous, structured learning environment that has profoundly influenced her and reshaped how she manages her business. What tool or resource would you recommend to grow a small business? Felicity Zadro recommends developing a robust business plan as a critical tool for growing a small business. A clear plan focuses efforts, sets achievable goals, and ensures team alignment, creating momentum and long-term direction for success. What advice would you give yourself on day one of starting out in business? Felicity Zadro's advice to her day-oneself is to trust her instincts and embrace the journey, knowing it will challenge and transform her into a better leader. She highlights the importance of listening to your inner voice as it reflects accumulated experience. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Culture isn't created overnight; it's a daily commitment to values and people – Felicity Zadro   Success is a balance of ambition, focus, and adaptability – Felicity Zadro Resilience is the key to thriving through challenges and change – Felicity Zadro      

She turned hustle into a $4 billion brand, Emma Grede breaks down how she built Kardashian fashion empires  Emma Grede is the founding partner behind the globally successful brands SKIMS, Good American, and Safely, all launched with the Kardashian family. She is also Chairwoman of The Fifteen Percent Pledge, is a board member at Baby2Baby, and was named one of Forbes ‘Richest Self-Made Women in America'.  She explains:  Growing up in East London, raised by a single mother, and how early hardship forged her fierce independence. Taking on a maternal role from childhood, learning to lead through responsibility, empathy, and survival. Turning rejection, dyslexia, and a lack of qualifications into fuel for building billion-dollar fashion brands. Balancing ambition and motherhood, and the personal toll of leadership, hustle, and hard decisions. Building SKIMS and Good American without fashion training, and the mindset that made it all possible. 00:00 Intro   02:17 Becoming Emma Grede   03:58 Acting as the Mum and Raising My Siblings   06:49 Lacking a Father Figure Growing Up   08:25 Anger Management Tools I Learned   11:06 My Dream Was Always Fashion   12:20 Understanding Money Attachment Styles   14:32 Emma's Recipe to Achieve Anything   17:55 Customer Feedback   19:30 The Importance of Reliable Decision Partners & Mentality Shifts   21:38 Do People Need Mentors to Succeed?   24:06 The One Skill That Made Me an Entrepreneur   26:09 The Three Most Important Words for Career Advancement   27:25 Does Working in an Office Make Employees More Successful?   31:11 Traits of Future Successful People   33:32 Interview Red Flags & Work-Life Balance   39:32 Can You Be Successful and Have Work-Life Balance?   40:58 You Can't Be a Leader and a People Pleaser   43:51 Being Cancelled as a Leader and Public Figure   46:29 Racism and Sexism in the Business Industry   50:56 Dealing With Business Struggles and Crises   53:33 Top 3 Valuable Practices for Founders   55:58 Don't Get Stuck—Keep Fresh Eyes   57:15 Brands Copying Other Brands   01:00:42 Advice for People With Unsupportive Partners   01:02:10 Scheduling Date Night   01:05:45 Meeting Kris Jenner   01:12:05 Pitching to Khloé Kardashian   01:12:43 Turning an Idea Into a Business   01:14:23 Strategies Deployed in Business   01:16:24 Building a Brand Strategy in 2025   01:21:11 First Principles of Business   01:25:59 How to Become the Best Salesperson   01:33:01 Learning How to Fire People   01:37:17 Attracting Top Talent to Your Company   01:39:37 What a Founder Shouldn't Do in Business   01:41:33 Hiring Exceptional People   01:45:42 Prejudices in the Workplace   01:49:09 Why Prejudices Shouldn't Limit Anyone   01:50:39 How to Stop Giving a F***   01:54:16 When Do Successful Women Have Children?   01:56:01 My IVF Journey and Miscarriages   02:00:30 The Taboo Around Surrogacy, Freezing Eggs & Pregnancy   02:04:51 Emma Grede's New Podcast ‘Aspire'   Follow Emma:  Instagram - https://www.instagram.com/emmagrede/?hl=en  Good American - https://www.goodamerican.com/ SKIMS - http://skims.com/ Safely - https://getsafely.com/  Aspire With Emma Grede Podcast - https://podcasts.apple.com/us/podcast/aspire-with-emma-grede/id1811878340 The 1% Diary is back - limited time only: https://thediary.com/products/one-percent-diary The Diary Of A CEO Conversation Cards (Second Edition): https://thediary.com/products/the-conversation-cards-2nd-edition Get email updates: https://bit.ly/diary-of-a-ceo-yt  Think like a CEO - join the 100 CEOs newsletter: https://bit.ly/100-ceos-newsletter   Follow Steven: https://g2ul0.app.link/gnGqL4IsKKb  Sponsors: Vanta - https://vanta.com/steven Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we're joined by Jenn Schimmelpfennig, President and Founder of Pivot Brands, for a conversation about growth, space, and what it means to keep evolving after nearly two decades in business. Jenn recently moved her team out of their longtime office in Fletcher Place—where they'd been based for many years—and into CoHatch Polk Stables, a coworking space that's brought renewed energy and momentum. We talk about the symbolism of that move, what's shifted in her leadership, and how she's continuing to scale the business with focus and clarity. Jenn's story is a real-time look at what it takes to build something that lasts—and still adapts to what's next.

In this episode, I delve into the transforming world of physical therapy with Dr. Gina Williams, who has dedicated 18 years to helping people enhance their mobility and strength. With expertise in sports injuries, chronic pain, and post-surgical rehab, Dr. Gina shares her journey from working with top orthopedic surgeons to founding her concierge practice, Mobility Health Physical Therapy. She discusses the necessity for personalized patient care, the challenges she faced in building her brand, and the importance of self-care and maintaining a work-life balance. Dr. Gina also dives into how she differentiates her practice by leading with compassion and setting realistic recovery goals. Tune in to learn about her strategies for successful entrepreneurship and her new initiatives, including her podcast and face yoga program.Time markers:00:36 Meet Dr. Gina Williams02:26 Journey to Entrepreneurship04:24 Building a Successful Practice06:57 The Importance of Mobility15:42 Virtual Physical Therapy17:11 Balancing Work and Life24:37 Future Plans and InnovationsGet in touch with Gina Williams:https://mobilityhealthpt.com/Dr. Gina Williams has spent the past 18 years helping people move better and feel stronger. With a Doctorate in Physical Therapy from Long Island University, she's worked alongside some of the top orthopedic surgeons in New York and Connecticut, specializing in sports injuries, chronic pain, and post-surgical rehab. Recognizing the need for truly personalized care, she founded Mobility Health Physical Therapy, a concierge practice that brings expert treatment directly to clients—whether at home, in the office, online, or at her Manhattan clinic. She's also the host of "Health, Wealth, and Relationships: Thriving in the Balancing Act," where she interviews top experts on how to work smart and play hard in this ever-demanding world. Dr. Gina's passion for helping others and her commitment to lifelong learning make her a true force in the field of health and wellness.Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Amazon books Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall

I attended Visa's Product Drop in San Francisco to learn about “agentic shopping.” Get the deets when I catch up with Rubail Birwadker, SVP, Head of Growth, Products & Partnerships, at Visa.This week I was also in the Big Apple for TV interviews tied to ‘Small Business Week.' And so I'll share the gadgets I talked about, including new laptops, printers, and work lights.You likely know TP-Link as home networking gear experts, but there's much more to the company, as we hear from David Lux, Marketing Director at TP-LinkRamone Russell, San Diego Studios' Director of Comms and Brand Strategy, stops by Tech It Out to talk baseball! The new MLB The Show 25 has dropped, for PlayStation, Xbox and Nintendo.Thank you to Visa and SanDisk for your support!

I spoke with Jessica Hamel-Akré about her journey from literary scholar to historian to director of qualitative research at the consulting firm LoveBrands, and her work at the intersection of academia and industry. We discussed her fascinating 2024 book, The Art of Not Eating: A Doubtful History of Appetite and Desire (Atlantic Books), and how her research into the intellectual history of diet culture and desire informs her insights on brand strategy. Jessica shared how she uses historical documents—and historical ways of thinking—to engage with clients, her approach to bridging academic and corporate worlds, and her experiences working with clients in France, where LoveBrands is based. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

In this episode of Building Unbreakable Brands, host Meghan Lynch, brand strategist and advisor to generational family businesses, interviews Nicole Myles Brook, an entrepreneur, speaker, and angel investor. Nicole brings firsthand experience from leading and selling her family business, Big Eric's, offering invaluable insights into preparing for acquisition, building a strong company culture, and fostering resilience in leadership.Nicole and Meghan explore what buyers look for in a company, the challenges of navigating a generational business transition, and the role of mental health and neurodiversity in leadership. Tune in to learn how to create a company that thrives through change and builds long-term value.Key Topics Discussed:The reality of selling a family-owned business and preparing for acquisition.Why no company is ever "perfect"—and why buyers don't expect it to be.The importance of resilience and how businesses demonstrate strength through change.How company culture can be a secret weapon for increasing business value.Lessons learned from navigating leadership as a neurodiverse entrepreneur.The role of authenticity and vulnerability in leadership.The next generation's view on leadership, business, and making an impactConnect with Nicole on LinkedIn: https://www.linkedin.com/in/nicole-myles-brook/Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

What makes a brand strong enough to last for generations? On Season 2 of Building Unbreakable Brands, we're sitting down with the leaders who know what it takes — because they've lived it. Co-hosts Meghan and Henry Lynch will be asking the tough (and fun!) questions to get stronger stories and deeper insights to help you build a brand that endures.Visit bubpodcast.com for the latest episodes, or subscriber wherever you get your podcasts.

Why are young men leaning right while young women shift left? Hosts Nina dos Santos and Owen Bennett-Jones speak with NYU's Scott Galloway, political analyst Sophie Stowers, and commentator Oliver Dean to explore the forces behind this growing divide. Whether it's a broken social contract where young people no longer believe they will lead better, more prosperous lives than their parents or the work of algorithms that feed off rage and division, the implications are profound. This podcast was recorded live at NYU London, in front of an audience of students who are part of a generation searching for increasingly radical solutions to fix society. Guests Scott Galloway is a Professor of Marketing at NYU Stern School of Business where he teaches Brand Strategy and Digital Marketing to second-year MBA students. He is also a Bestselling author, professor and entrepreneur. Sophie Stowers - A Research Associate at UK in a Changing Europe. Her background is in British and European politics, and her research focuses on UK-EU relations, British politics and parties, and public opinion. She previously worked as a Parliamentary Assistant. Oliver Dean a political commentator with Young Voices UK. He studies History and Politics at the London School of Economics and Political Science where he is the Treasurer of the LSE Hayek Society. Producer: Pearse Lynch Executive Producer: Lucinda Knight Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/political-science

Ramone Russell, one of the creative minds behind MLB The Show, joins the boys to talk about his lengthy job title (technically, he's the Director of Product Development, Communications, and Brand Strategy for San Diego Studio), his lifelong love of video games, the importance of getting the inclusion of The Negro Leagues as accurate as possible, his go-to player and, yeah, exploding birds. This week's podcast was brought to you by  Teambrown Apparel, Old Fort Baseball Co and Patrick's Custom Painting.

From starting with zero capital to running two companies, Jared talks about bootstrapping high-end brand launches, the art of organic growth, influencer marketing, and the difference between fan merch and wearable fashion. Plus, he opens up about mental health, burnout, and the social challenges of being a solo founder working from home.If you're a coach, creator, or eCommerce entrepreneur looking to scale with purpose, this episode is packed with value.

Each week via our ‘The Rundown' segment, we showcase what is going on as Dailey Blend across our various platforms, projects host Reed Dailey is involved with, and highlight stories we thought were exciting and notable across technology, media, and pop culture. In this episode of The Dailey Blend Show, Reed Dailey discusses the latest in music and podcasting, including his own mixes and the innovative brand 'Put You On'. He explores how this brand is redefining music curation and community engagement through unique daytime events and a modern approach to branding. The conversation emphasizes the importance of niche markets, community building, and creating memorable experiences in the music industry.Chapters00:00 Introduction to Music and New Mixes05:44 Analyzing the Brand: Put You On13:12 Reflections on Brand Strategy and Community BuildingThe Rundown is available on DaileyBlend.com or by subscribing to the Dailey Blend Show podcast via your favorite podcast platform. Listen to this episode and all previous episodes on such great platforms as Apple Podcasts, Google Podcasts, Spotify, Stitcher, Anchor, and Overcast. You can watch the video on YouTube here. #DaileyBlendShow #TheRundown #DaileyBlendListen and subscribe to the show on the following platforms:* Apple Podcasts: ⁠https://www.apple.co/37LEsiZ⁠  * Google Podcasts: ⁠https://www.bit.ly/395wUII⁠   * Spotify: ⁠https://www.spoti.fi/2Bnhz9L⁠  Dailey Blend on the Web:* Instagram: ⁠https://www.Instagram.com/DaileyBlend⁠   * Twitter: ⁠https://www.twitter.com/DaileyBlend⁠   * Facebook: ⁠https://www.facebook.com/DaileyBlend⁠     * Website: ⁠https://www.DaileyBlend.com⁠   Reed Dailey on the Web:* Instagram: ⁠https://www.Instagram.com/ReedDailey⁠     * Twitter: ⁠https://www.twitter.com/ReedDailey⁠   * Linkedin: ⁠https://www.Linkedin.com/in/ReedDailey⁠   * Facebook: ⁠https://www.facebook.com/ReedDailey⁠     * Website: ⁠https://www.ReedDailey.com⁠ 

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Karen Tran, Principal Analyst, CMO Advisor, Brand Strategy, Forrester. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don't miss out! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

I sit down with Jacinta Gandy, the Owner and Founder of the Social Circle, a digital marketing agency specializing in branding. We dive into how you can unlock a solid brand strategy for your business which could be the game-changing hero of your success!  What You'll Discover In This Episode: ✔ What A Brand Strategy Is & How To Let Others Know About It ✔ The Difference Between Personal Branding & Brand Strategy ✔ Where Paid Ads Are Going In General ✔ How To Get The Biggest ROI On Your Brand Strategy ✔ The Importance Of Competitive Analysis & Key Differentiators ✔ The Key To Identifying Your Brand Voice ✔ So Much More! To access resources and links from this episode, click on https://AmberDeLaGarza.com/374 P.S. Want to discover what's most holding you back in business and receive a personalized playlist to help you overcome those specific challenges? It only takes a few minutes to take the Next Level Business Owner Quiz and get on the path of taking your leadership and business to the next level!  And… If you want help managing your time, creating efficiency, making a new hire, reducing the stress and overwhelm of running a business, or making strategic decisions that will help you level up your business, I'd like to talk to you. Let's discuss how we can partner together to help you get unstuck, reduce stress, and determine a clear path to increased profits! Schedule your Discovery Call  

Cheri Quinn is a brand and marketing strategist who specializes in asking open and honest questions and listening with an open heart and mind. As the Director of Brand Strategy at Mercury Creative Group, Cheri is a master at discovering and communicating an organization's essential value. With a wealth of experience in brand strategy, strategic planning, marketing, and communications, she has helped numerous organizations discover their unique value and voice.

Why are young men leaning right while young women shift left? Hosts Nina dos Santos and Owen Bennett-Jones speak with NYU's Scott Galloway, political analyst Sophie Stowers, and commentator Oliver Dean to explore the forces behind this growing divide. Whether it's a broken social contract where young people no longer believe they will lead better, more prosperous lives than their parents or the work of algorithms that feed off rage and division, the implications are profound. This podcast was recorded live at NYU London, in front of an audience of students who are part of a generation searching for increasingly radical solutions to fix society. Guests Scott Galloway is a Professor of Marketing at NYU Stern School of Business where he teaches Brand Strategy and Digital Marketing to second-year MBA students. He is also a Bestselling author, professor and entrepreneur. Sophie Stowers - A Research Associate at UK in a Changing Europe. Her background is in British and European politics, and her research focuses on UK-EU relations, British politics and parties, and public opinion. She previously worked as a Parliamentary Assistant. Oliver Dean a political commentator with Young Voices UK. He studies History and Politics at the London School of Economics and Political Science where he is the Treasurer of the LSE Hayek Society. Producer: Pearse Lynch Executive Producer: Lucinda Knight Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

Why are young men leaning right while young women shift left? Hosts Nina dos Santos and Owen Bennett-Jones speak with NYU's Scott Galloway, political analyst Sophie Stowers, and commentator Oliver Dean to explore the forces behind this growing divide. Whether it's a broken social contract where young people no longer believe they will lead better, more prosperous lives than their parents or the work of algorithms that feed off rage and division, the implications are profound. This podcast was recorded live at NYU London, in front of an audience of students who are part of a generation searching for increasingly radical solutions to fix society. Guests Scott Galloway is a Professor of Marketing at NYU Stern School of Business where he teaches Brand Strategy and Digital Marketing to second-year MBA students. He is also a Bestselling author, professor and entrepreneur. Sophie Stowers - A Research Associate at UK in a Changing Europe. Her background is in British and European politics, and her research focuses on UK-EU relations, British politics and parties, and public opinion. She previously worked as a Parliamentary Assistant. Oliver Dean a political commentator with Young Voices UK. He studies History and Politics at the London School of Economics and Political Science where he is the Treasurer of the LSE Hayek Society. Producer: Pearse Lynch Executive Producer: Lucinda Knight Learn more about your ad choices. Visit megaphone.fm/adchoices

Why are young men leaning right while young women shift left? Hosts Nina dos Santos and Owen Bennett-Jones speak with NYU's Scott Galloway, political analyst Sophie Stowers, and commentator Oliver Dean to explore the forces behind this growing divide. Whether it's a broken social contract where young people no longer believe they will lead better, more prosperous lives than their parents or the work of algorithms that feed off rage and division, the implications are profound. This podcast was recorded live at NYU London, in front of an audience of students who are part of a generation searching for increasingly radical solutions to fix society. Guests Scott Galloway is a Professor of Marketing at NYU Stern School of Business where he teaches Brand Strategy and Digital Marketing to second-year MBA students. He is also a Bestselling author, professor and entrepreneur. Sophie Stowers - A Research Associate at UK in a Changing Europe. Her background is in British and European politics, and her research focuses on UK-EU relations, British politics and parties, and public opinion. She previously worked as a Parliamentary Assistant. Oliver Dean a political commentator with Young Voices UK. He studies History and Politics at the London School of Economics and Political Science where he is the Treasurer of the LSE Hayek Society. Producer: Pearse Lynch Executive Producer: Lucinda Knight Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Why are young men leaning right while young women shift left? Hosts Nina dos Santos and Owen Bennett-Jones speak with NYU's Scott Galloway, political analyst Sophie Stowers, and commentator Oliver Dean to explore the forces behind this growing divide. Whether it's a broken social contract where young people no longer believe they will lead better, more prosperous lives than their parents or the work of algorithms that feed off rage and division, the implications are profound. This podcast was recorded live at NYU London, in front of an audience of students who are part of a generation searching for increasingly radical solutions to fix society. Guests Scott Galloway is a Professor of Marketing at NYU Stern School of Business where he teaches Brand Strategy and Digital Marketing to second-year MBA students. He is also a Bestselling author, professor and entrepreneur. Sophie Stowers - A Research Associate at UK in a Changing Europe. Her background is in British and European politics, and her research focuses on UK-EU relations, British politics and parties, and public opinion. She previously worked as a Parliamentary Assistant. Oliver Dean a political commentator with Young Voices UK. He studies History and Politics at the London School of Economics and Political Science where he is the Treasurer of the LSE Hayek Society. Producer: Pearse Lynch Executive Producer: Lucinda Knight Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/gender-studies

How does a global giant like IKEA stay affordable, sustainable, and deeply personal—all at once? In this episode of Branded, host Ben Kaplan sits down with Belen Frau, a senior global leader at IKEA who's helped shape the brand from the inside out. With over 20 years at the company, Belen shares how IKEA's democratic design philosophy drives everything from flat-packs to climate impact. From launching secondhand platforms to redefining what it means to be “for the many,” this is a masterclass in brand purpose, strategy, and resilience.

How do you build a culture-led brand that stands out in an oversaturated market? Skullcandy CEO Brian Garofalow shares how brands like Igloo and Skullcandy thrive by merging counterculture with commerce, balancing operational discipline with creativity, and leaning into brand identity to punch above their weight in crowded market categories.

This week on the New Music Business podcast, Ari sits down with Jacob Paul, the VP of Platform Growth & Brand Strategy at Kobalt and KOSIGN. Jacob has been one of the leaders behind Kobalt's new admin publishing platform, KOSIGN, since its public launch in February 2025. Kobalt has been disrupting the traditional publishing model for years. Now their application-based platform, KOSIGN, is doing the same in the admin publishing space.In this episode, Jacob explains how Kobalt and KOSIGN approach publishing differently than traditional publishers and admin publishers. Along the way, he and Ari completely break down how music publishing works. They touch on: how songwriters get paid, the difference between “artists” and “songwriters,” the difference between publishers and admin publishers, and how creators can be sure they're not leaving any money on the table. Jacob also shares why it's advantageous to have a publisher or an admin publisher instead of just working with a PRO or MRO. If you have questions about music publishing (and let's be real, who doesn't?), this episode's got you covered. https://www.kosignmusic.com/ Chapters00:00 Understanding Music Publishing and Royalties05:07 The Role of Kobalt in Music Publishing10:10 Distinguishing Between Artists and Songwriters14:51 The Importance of Publishing for Songwriters19:53 Kobalt's Innovative Approach to Publishing25:03 Exploring Traditional vs. Admin Publishing Deals29:56 The Launch of KOSIGN and Its Impact on Indie Songwriters35:43 The Rise of Independent Artists40:23 Understanding Publishing and Royalties45:35 Navigating the Complexities of Publishing Administration51:10 The Role of KOSIGN in Empowering Songwriters56:25 The Future of Music Publishing and Artist OwnershipEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari's TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

Shoot us a message, we are here for you and we listen!In this no-holds-barred conversation, PR powerhouse Liana Zavo reveals how she transformed from a teenage mother with crushed dreams into a global PR force operating in 12 countries. Stoy Hall digs into the raw truth of her journey - the Russian immigrant who faced constant rejection, battled autoimmune disease from overworking, and ultimately built an empire on her own terms.This isn't just another success story. It's a masterclass in using PR as your ultimate weapon - the "underdog" marketing tool Liana claims is more powerful than traditional advertising. She exposes the myths around publicity, shares her "BE EPIC" method that's transformed 3,500+ female executives, and explains why your story matters more than your credentials.Whether you're a business owner wondering if PR is worth it or someone fighting to find your voice, Liana delivers the unfiltered truth about building unstoppable momentum in life and business.Connect with Liana: LinkedIn: https://www.linkedin.com/in/lianazavoprpro/ Facebook: https://www.facebook.com/zavomediamogul YouTube: https://www.youtube.com/@PRMEDIAMOGULAs always we ask you to comment, DM, whatever it takes to have a conversation to help you take the next step in your journey, reach out on any platform!Twitter, FaceBook, Instagram, Tiktok, LinkedinDISCLOSURE: Awards and rankings by third parties are not indicative of future performance or client investment success. Past performance does not guarantee future results. All investment strategies carry profit/loss potential and cannot eliminate investment risks. Information discussed may not reflect current positions/recommendations. While believed accurate, Black Mammoth does not guarantee information accuracy. This broadcast is not a solicitation for securities transactions or personalized investment advice. Tax/estate planning information is general - consult professionals for specific situations. Full disclosures at www.blackmammoth.com.

In this episode of Monsters of Design, the Tenacious Trio—Jon Sontag, Adrian Crabtree, and Jon Delman—join forces with Karen Piper, Head of Brand Strategy at Code and Theory, to confront a particularly moody menace: CX, the monster that emerges when Customer Experience goes bad. This isn't the warm, fuzzy kind—it's the version dripping in frowny face emojis and weighed down by heavy thumbs downs. It shows up when brands make big, shiny promises but fail to deliver where it counts. Together, they dig into why beautiful content and sleek design aren't enough—brands must follow through with meaningful, consistent experiences or risk awakening this sulky, trust-breaking beast. And to keep things balanced, they end the episode swapping stories about their current favorite monsters, including aggressive wild turkeys, the cuddly enigma of Totoro, and a few unexpected legends lurking in the shadows.

In this episode, Seth Matlins, managing director of the Forbes CMO Network, talks with Jonny Bauer about his thesis on enterprise value creation, one formed by his years as Droga5's Chief Strategy Officer and Blackstone's Global Head of Brand Strategy and Transformation. Now, the founder and CEO of Fundamentalco, Jonny's insights into the upstream role of brand in driving business strategy and not just downstream marketing outputs are well worth every CEO, CFO and Board considering.Note:In the episode, Jonny refers to one of the earliest pieces of work to come from then new agency, Droga5. The 2006 spot for streetwear brand ECKO is known as “Tagging Air Force One.” See it here: https://www.youtube.com/watch?v=eP0iSJQLfJ4See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What can you learn about marketing from Post Malone? In today's episode, Ali shares about Post, one of her favorite music artists, and his transition into the country music genre. Plus, she shares how his recent release strategy exemplifies some top marketing hacks for entrepreneurs. Time-stamps:Background on Post Malone (1:05)Releasing three singles pre-release of the albumPower Hour Call (9:06)Collaborating with huge names in the country genre (10:02)Releasing a longer version of the album with more solo songs (14:41)Applying lessons from Post Malone to your own offers (16:19)Mentioned in This Episode:Episode 36 Working With Influencers To Market Your Short-Term Rental: podcasts.apple.com/us/podcast/the-brand-marketEpisode 20 Brand Analysis for Created Colorful: podcasts.apple.com/us/podcast/brand-analysis-for-created-colorfulEpisode 10 Decoding Chobani's Brand Strategy: podcasts.apple.com/us/podcast/the-brand-marketEpisode 2 Taylor Swift Building A Billion-Dollar Brand Community: podcasts.apple.com/us/podcast/taylor-swiftPower Hour: Power Hour on Mondays at 1PM ESTWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Dana Hork, Founder & CEO of Beers With Friends, joins me to share how her agile creative agency helps challenger brands solve big problems in just five days. A brand leader, entrepreneur, and storyteller, Dana has held roles at Wonder, Walmart, Jet.com, PepsiCo, and JPMorgan—and has been featured in TIME, Forbes, and Ad Age. We discussed all of this and more this week on the show. About Dana Hork Dana Hork is the Founder & CEO of Beers With Friends, an agile creative agency that helps challenger brands solve high-stakes problems in just five days. A brand leader, entrepreneur, and storyteller, Dana partners with CMOs and marketing leaders to deliver impactful brand solutions quickly and without the bureaucracy of traditional agencies. She has held leadership roles at Wonder, Walmart, Jet.com, PepsiCo, and JPMorgan. Dana holds an MBA from Harvard, an MPA from Columbia, and a BA from the University of Pennsylvania. A frequent speaker and podcast guest, she has been featured in TIME, Forbes, and Ad Age. From the Show What brand has made Dana smile recently? Dana shared a recent brand collaboration that made her smile. Connect with Dana on LinkedIn and check out the Beers With Friends website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

#68: In this episode of the WorkPlay podcast, we welcome Jodie Brown, Jodie is a successful online business owner with nearly five years of experience, specializing in teaching hairstylists how to market their businesses on social media, and she also runs Align Creative Co, hosts transformational retreats in Europe, and provides content strategy and marketing support to fellow educators and online business owners. In this episode of the WorkPlay podcast, Jodie discusses the importance of building a strong brand and reputation through social media, emphasizing that social media should be viewed as a tool for brand building rather than a standalone solution for success. Key Takeaways from the Episode: Building Reputation Through Repetition: Jodie emphasizes that repetition is crucial for establishing a strong reputation online. She explains that consistently communicating your core message in various ways helps ensure that your audience understands what you do and builds trust over time.The Importance of Visuals in Branding: The episode discusses how visuals play a significant role in capturing attention and conveying brand identity. Jodie highlights the need for unique and disruptive visuals that not only stop the scroll but also align with the brand's messaging and storytelling.Understanding Different Content Functions: Jodie breaks down the three key functions of content—visibility, nurture, and conversion. She explains how to measure success differently for each type, emphasizing that not all content should be evaluated by the same metrics, and that nurturing relationships can lead to conversions even if visibility metrics seem low.DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. This episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST

Does your brand marketing pass the "who cares?" test? In an age where attention is scarce and content is endless, the real challenge isn't just telling a story—it's telling one people actually care about. In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.

Are you spending your resources wisely to amplify your thought leadership—or just making noise? In today's fast-paced marketplace, standing out from the crowd is tougher than ever. Peter Winick is joined by Paige Velasquez Budde, CEO at Zilker Media, one of Austin's fastest-growing agencies specializing in building people-driven brands. Paige shares insights from her extensive experience working with top global thought leaders and brands. Discover why your personal brand matters even more than your corporate identity. Paige explains how trust and connection are built person-to-person, especially in high-touch B2B environments. As the best-selling author of "Strategic Business Influencer: Building a Brand with a Small Budget" she emphasizes the importance of starting early—well before your next book or major event—to consistently showcase your expertise and build trust at scale. We dive into actionable strategies like narrowing your social media presence to the most impactful platform and harnessing the true value of PR through intentional, targeted micro-media placements. Plus, Peter and Paige unpack why vanity metrics won't help your business, and why an interview on the right niche podcast can sometimes be worth far more than a big-name media hit. Tune in to learn how to strategically build thought leadership that grows your revenue, enhances your credibility, and sustainably supports your long-term business objectives. Three Key Takeaways: • Start Early, Not Later: Building effective thought leadership isn't about a one-time launch event; it's a consistent, ongoing practice. Start cultivating your brand now—well ahead of your next big milestone—to build trust, visibility, and credibility at scale. • Micro-Media Outperforms Vanity Metrics: Don't chase big audiences for the sake of numbers. A targeted podcast or niche publication with the right listeners can deliver far greater business impact than generic exposure. • Your Personal Brand Matters Most: Clients Google people, not logos. Invest in clearly showcasing your personal expertise online to accelerate trust, strengthen relationships, and differentiate yourself from competitors. Looking to enhance your personal brand and build authentic relationships in the digital space? Our conversation with Paige Velasquez Budde emphasized the power of strategic PR and personal branding. To further explore building high-profile relationships through authenticity and trust, listen to our episode with Clemence Sop—Cultivating High-Profile Relationships in a Digital World. Together, these episodes offer valuable insights into creating a strong personal brand and fostering meaningful connections. Ready to implement these strategies? Contact Thought Leadership Leverage today to develop a personalized plan that amplifies your impact and accelerates your success.

Entertainment industry leader Steve Kazanjian talks with Gabriella Mirabelli about Social Department, an AI platform transforming content libraries into social media gold. Explore how to maximize marketing ROI, reach new audiences, and leverage legacy content with cutting-edge AI technology.

This week, Next In Media brings you a special bonus episode of the new Marketecture podcast The Brand Forum.In this episode , marketing leaders look at the complexities of brand building in today's AdTech and data-centric world, emphasizing the importance of making meaningful connections with consumers.  The discussion explores strategies for navigating the ever-changing marketing landscape, addressing challenges like aligning brand perception with consumer needs, and effectively using partnerships to drive brand growth.

How you present yourself, from your brand to your personal style, can determine whether you are overlooked or unforgettable. Award-winning brand strategist Toi Sweeney explains how personal branding, color psychology, and strategic styling shape perception, build trust, and directly impact opportunities and financial success.We explore the psychology of color, the connection between confidence and presentation, and why styling is more than just looking good. Toi shares how reframing your brand narrative can elevate your presence, attract the right opportunities, and increase profitability.Beyond appearance, we discuss the power of mindset, faith, and intentional networking, as well as the importance of breaking free from mediocrity to reach the next level of success. Whether you are an entrepreneur, executive, or creative, this conversation is packed with actionable insights to refine your brand, shape perception, and turn visibility into real business results.