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It is complitcated. Life. Wine. And to help clear up the wine complication (not sure there is a way to uncomplicate life), is Charlotte Selles. With a distinctive path to her new company Tassei, she brings to the table a wealth of experience cloaked in knowedge, philosophy and experience. She is like a wine savant. She was in LA for a speaking gig and breaved an unusual SoCal downpour to come to studio to share her spirit. Charlotte Selles is the kind of guest who'll have you reconsidering not just what's in your wine glass, but why you care in the first place. You think you know luxury in wine? Not so fast. Drawing on her roots in Paris, direct experience with Beaujolais, and a career arc that went from family negotiations to the boardrooms of Robert Mondavi and Jackson Family Wines, Charlotte uproots every tired assumption about what makes a winery—or a wine—worth chasing. Listen closely and you'll discover why luxury isn't about price tags or pedigrees, but about resilience, grit, and the tension that comes from pouring your soul into the vineyard, braving storms—literal and figurative—and nurturing a legacy. But this episode doesn't stop with terroir. Charlotte takes you to the frontlines of modern wine business, from the misguided myth of floodgates marketing to the high-stakes realities of retention, data analytics, and AI in today's DTC world. She'll have you rethinking the purpose of your tasting room, craving the deep relationships behind the best bottles, and maybe even second-guessing whether a discount culture can ever breed true loyalty. By the end, you'll have a new definition of success—not in cases sold, but in customers kept, relationships built, and a business as alive and evolving as the wine itself. Walk away with a fresh understanding of the true business of wine, grounded in purpose, powered by connection, and ready for an uncertain but thrilling future. Jackson Family Wines Website: https://www.jacksonfamilywines.com Constellation Brands Website: https://www.cbrands.com Robert Mondavi Winery Website: https://www.robertmondaviwinery.com Woodbridge by Robert Mondavi Website: https://www.woodbridgewines.com Trader Joe's Website: https://www.traderjoes.com Gallo (E. & J. Gallo Winery) Website: https://www.gallo.com Enolytics Website: https://www.enolytics.com Commerce7 Website: https://www.commerce7.com Wine Direct Website: https://www.winedirect.com The Wine Group Website: https://www.thewinegroup.com Verité Winery Website: https://www.veritewines.com KNL (K&L Wine Merchants) Website: https://www.klwines.com Wally's Wine & Spirits Website: https://www.wallywine.com #WineTalksPodcast, #CharlotteSelles, #PaulKalemkiarian, #LuxuryWine, #WineBusiness, #DTCWine, #WineInnovation, #CustomerRetention, #WineMarketing, #AIandWine, #NapaValley, #Beaujolais, #BrandStrategy, #SonomaState, #CriticalThinking, #WineRelationships, #WineConsulting, #Entrepreneurship, #WineIndustryInsights, #CommunityBuilding Charlotte Selles is a dynamic leader in the wine industry, known for blending deep expertise with an adventurous spirit. Born in Paris, Charlotte grew up immersed in wine thanks to her father's work in the négociant industry and an ambitious, if slightly misguided, attempt to become a gentleman farmer in Beaujolais. Through this early exposure, she witnessed first-hand the highs and lows of wine production, gaining a nuanced understanding of luxury and the grit required to succeed. Charlotte made the leap to the U.S. in her early twenties, bringing with her a suitcase of Beaujolais and a healthy dose of courage. Over the years, she carved out a reputation as an innovative strategist, serving as the general manager of the renowned Robert Mondavi Winery and Constellation Brands. She also held the position of Vice President of International Portfolio Strategy for Jackson Family Wines, steering global growth for one of the industry's heavyweights. Her journey ultimately led her to found Tissay, where she now works as CEO, advising premium vineyards and artisan wineries on brand management and growth. Tissay specializes in helping wineries recover from overexpansion, transition to new business models, and build meaningful relationships with their core customers. Charlotte's approach is anything but one-size-fits-all; she champions retention marketing, customer data analysis, and strategic focus, drawing on her broad experience in both the European and American wine landscapes. In addition to her consulting work, Charlotte teaches at the Sonoma State Wine Business Institute and speaks on topics ranging from leadership and innovation to global market evolution. She's well-known for her wit, candor, and commitment to elevating both wine and the people behind it. Her path, from Paris to California's wine country, is proof that embracing adventure—and a bit of chaos—can lead to extraordinary results.
She's Just Getting Started - Building a business you truly love!
How do you become the go-to choice in your niche so you easily bring in sales? The answer is by positioning your products/services effectively. Today I share four steps to do just that! READ MORE HERE
In this episode of The Rainmaking Podcast, Scott Love welcomes brand strategist Cheri Quinn, Director of Brand Strategy at Mercury Creative Group, to discuss “Finding Focus in a Crowded Space.” Cheri explains that today's marketplace is more crowded than ever—not just because of competition, but because clients are constantly flooded with information. To cut through the noise, professionals must clearly define their primary audience—the people they serve best—and communicate with authenticity and focus. Cheri shares her “dartboard” analogy for targeting ideal clients: those in the bullseye deliver the greatest results, while trying to appeal to everyone leads to “missing the mark.” She walks listeners through exercises to identify their favorite clients, understand their motivations, communication styles, and values, and align their firm's brand strategy accordingly. By clarifying audience, message, and brand alignment, professionals can stand out in a crowded market and attract the right opportunities. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/pNZU13CEz9I ----------------------------------------
Send us a textIn this episode we interview Eric Hultgren, Director of Brand Strategy at Advance Local and lifelong storyteller. Eric shares his concept of weaponized curiosity—a mindset that transforms ordinary observations into powerful stories, sharper marketing, and deeper human connections.What you'll learn in this episode:What “weaponized curiosity” really means—and how to use it to see wonder where others see routine.How to replace cynicism with play and childlike exploration in your work.Why the best insights come from listening like an anthropologist—on Reddit, in malls, or at conferences.How to use AI as a creative partner, not a crutch, to sharpen your ideas.Why honest feedback is the most loving gift for creative growth.How to build a “truth circle” of peers who tell you when your ideas aren't ready yet.The difference between extra work and the work—why practice and curiosity are inseparable.
Brands don't live in campaigns… they live in memory. In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people choose long after the ad ends. From Geico's 15%, Snickers' hunger fix, and Nike's evolution of “Just Do It,” to Salesforce's AI rebrand and Harley-Davidson's Jumpstart, Ulli reveals why the brands that last are the ones that refresh old memories instead of chasing new fads. Key Moments: 0:00 The Hidden Power of Brand Associations2:03 Ulli Appelbaum Explains the Science of Memorable Brands4:20 The Problem With Trendy Marketing Playbooks6:00 How Geico and Snickers Built Brand Memories8:10 Changing Brand Perception Is Hard11:00 How Nike Avoided a Rebranding Fail14:00 Three Elements Every Effective Campaign Needs18:00 Evidence-Based Marketing and Brand Association24:00 US Marketers Have Lost Their Edge30:20 Most Customer Journey Maps Waste Time33:00 The Touchpoint That Changes Customer Behavior37:00 Creative Problem Solving and Destructive Thinking47:30 The 95 Percent Rule for Balancing Brand With Sales Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this special episode of the She Believed She Could™ Podcast, host Allison Walsh sits down with Carolina and Carlos Flores, founders of Hi Hello Labs, to talk about building a service driven brand, creating professional content that actually moves the needle, and why the right collaborators help you stay focused on your genius while they handle the execution.We cover how to pitch and structure win win brand collaborations, the mindset blocks that keep creators from hitting publish, and real examples of media that created measurable community impact, including a UN project tied to YouTube Health and a corporate series that sparked donations and awareness.In this episodeThe power of partnership and staying in your laneWhy professional content is a magnet for future opportunitiesDiscovery before the pitch and how to over deliver for sponsorsBreaking through perfectionism, fear, and imposter syndromeAccountability, confidence, and making it easy to hit publishFrom nonprofit storytelling to corporate campaigns with impactHow Hi Hello Labs helps good people make good contentChapters00:00 Welcome and why partnership matters02:10 Meet Carolina and Carlos of Hi Hello Labs06:30 From first studio session to full creative partnership12:05 Content that creates real world impact18:20 Pitching brands the right way and reporting outcomes23:40 Mindset blocks and tools to move through them29:55 Collaboration that compounds your mission36:20 Corporate storytelling, community impact, and sponsorships43:10 Confidence and showing up authentically47:50 Where to find Hi Hello LabsConnect with Hi Hello LabsWebsite: hihellolabs.comInstagram: @hihellolabs / @carlosflores / @carolinadiplanfloresdWork with AllisonReady to turn your story into a service-driven brand that opens doors and expands your impact?
Insiders say Meghan may be prepping a makeup line under As Ever after a flurry of influencer-style posts and a high-profile dinner with mogul Emma Grede. PR pros see momentum—but also warn about brand cohesion after a social-media typo gaffe and shifting lanes. Meanwhile, reports point to a potential Harper's Bazaar cover and a renewed push to reset relationships across fashion media.Check out "Palace Intrigue Presents: King WIlliam" here.
Chapters: 00:00 – Intro: Brand = Experience 02:00 – From Architect to Brand Builder 07:00 – Emotional Branding Explained (Apple, BMW examples) 15:00 – The Broken Healthcare System 20:00 – The Moment That Sparked Sarana Health 25:00 – Building a Personalized Health Company 30:00 – The Four Foundations: Sleep, Nutrition, Lifestyle, Wellness 40:00 – How “Srana” Got Its Name 45:00 – Music, Creativity & Vinyl Culture 52:00 – 5 Albums That Shaped His Life 58:00 – Final Thoughts & Contact Info EndoDNA: Where Genetic Science Meets Actionable Patient CareEndoDNA bridges the gap between complex genomics and patient wellness. Our patented DNA analysis platforms and AI technology provide genetic insights that support and enhance your clinical expertise.Click here to check out to take control over your Personal Health & Wellness Connect with EndoDNA on SOCIAL: IG | X | YOUTUBE | FBConnect with host, Len May, on IG Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this insightful episode of The Voice of Retail podcast, host Michael LeBlanc welcomes Malin Andrée, EY Global, EMEIA and Nordics Retail Leader, and Jon Copestake, EY Global Consumer Senior Analyst, to unpack the latest findings from EY's Future Consumer Index—a global study tracking the shifting habits and expectations of 20,000 consumers across 27 countries.Now in its fifteenth edition, the Future Consumer Index offers a rare longitudinal lens on how consumer priorities have evolved—from pandemic-era resilience to today's tech-driven retail reality. Malin and Jon share how shoppers are balancing convenience, price, sustainability, and experience—and how these trade-offs are forcing retailers to rethink strategy from the store floor to the C-suite.The conversation dives deep into store transformation, as physical retail evolves from simple sales outlets into experience centers, media platforms, and fulfillment hubs. Malin explains how retailers must move beyond old performance metrics like revenue per square meter to measure stores' contribution to customer lifetime value and acquisition within a true omnichannel ecosystem.Jon highlights the fast-emerging world of retail media—and why harnessing loyalty data, in-store analytics, and smart signage can unlock new value streams. Yet he cautions that personalization must serve the shopper, not overwhelm them. The pair also tackle the ongoing tension between sustainability and affordability: consumers say they care, but behavior still lags. Retailers, they argue, have both the scale and responsibility to lead the charge toward circular models and more efficient supply chains.From AI-powered personalization to augmented reality overlays, Malin and Jon identify which technologies are overhyped and which are quietly transformational. They discuss why RFID may be due for a renaissance when paired with AI, how AR could soon enhance way-finding, pricing, and promotions, and why the metaverse hype has given way to practical, data-driven retail innovation. Link to the report: https://www.ey.com/en_gl/insights/retail/should-retailers-close-stores-or-make-them-work-harder The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
Introducing Relevance + Momentum® — A Special Series of Burke's BeyondMeasure Podcast!Jeremy Cochran, PsyD and Kelsey Schmeckpeper share more on Burke's Brand Strength philosophy. They'll highlight a new dimention of the Relevance + Momentum® framework with biweekly episodes starting next week!Listen in for a sneak peak on what they will be sharing over the coming weeks — and stay tuned to dive into Affinity, Distinction, Presence, Vibrancy, and Advocacy with us!For more information on how you can leverage the Relevance + Momentum® framework to move your brand forward, visit Burke's Brand Strategy.Thanks for listening! Please subscribe to be notified of future episodes of Burke's BeyondMeasure podcast.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
One cold email landed Elavi in more than 50 Whole Foods Market stores. Learn the three-step pitch framework that gets buyers to respond in hours, not weeks. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
In this compelling new episode of The Voice of Retail, host Michael LeBlanc sits down with Jean-Pierre Lacroix, President of SLD (Shikatani Lacroix Design)—a global design visionary whose work has shaped retail and brand experiences for more than three decades. Lacroix joins the podcast to share insights from his groundbreaking new book, Think Blink: Creating Deep, Lasting, Emotional Brand Connections in the Blink of an Eye.Lacroix opens the conversation by tracing SLD's remarkable 35-year journey, highlighting how the agency's success is rooted in one powerful idea: the “blink factor”—the subconscious emotional connections consumers make with brands in just a thousandth of a second. Drawing from projects across North America, China, and the Middle East, he reveals how the firm's global perspective continues to drive innovation and authenticity in today's hyper-competitive landscape.Michael and Jean-Pierre dive into the Think Blink Manifesto and its seven tenets—from “The Heart Wins Every Time” and “Good Design is Strategy” to “Measure What Matters.” Lacroix explains why businesses must evolve from incremental improvement to transformational change, focusing less on functional benefits and more on emotional resonance. They explore how simplicity, belonging, and sentiment measurement fuel loyalty and growth—turning customers into brand ambassadors.The discussion also touches on global disruption and resilience. Lacroix reflects on how events like the pandemic and current trade tensions have permanently shifted consumer behaviour, accelerating digital adoption and sparking renewed nationalism and community pride. He emphasizes that disruption can be a positive force—nudging brands toward reinvention and greater purpose.Finally, Lacroix unveils SLD's new AI-powered Think Blink analysis tool, designed to quantify emotional engagement using real-world data and social insights. He argues that artificial intelligence, when applied thoughtfully, enhances creativity rather than replacing it—helping brands align emotion with measurable business growth. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
Join our conversation with the //NKST Dynamic Performance Network (DPN). In this episode, we share specific examples of how Data & AI, Customer Experience, Employee Experience, Brand Strategy, Credibility & Creative, and Executive Thought Leadership can work together to make more effective connections between strategy, execution and positive outcomes. Thanks to Jeff Kurek, Jamie Jurgaitis, Marc Gerrone, Brian Zaslow and Patricia O'Connell.
If you're sitting down to create content and getting stuck on questions like - " Is this aligned with like what's currently trending? Does this make me stand out? Does this follow like my content strategy?" This episode is for you! The signature four are four like kind of content categories that make your content instantly recognizable, non-generic, and more specific to you and your brand. This strategy keeps your content consistent, no matter what you're launching. It also stops you from sounding like every other coach or service provider in your niche! We use the Signature 4 framework at Highflier Powerhouse and it's able to balance authority, differentiation, story, personality, thought leadership effortlessly. Plus, it gives you 1 leading category so that you can focus your content strategy on that without losing variety. The truth is, talking about your offer doesn't necessarily lead to conversions or community. I'll be sharing 4 incredibly simple steps to build your Signature 4 and a few filters to run your ideas through the make sure you aren't limiting yourself or watering down your message with the Signature 4 framework! #1: What is something that you're always gonna be hired for? What is your core expertise? #2: What is your differentiator? What is the angle only you bring to the table? #3: How do you want to humanize your brand? #4: What is the story that you're trying to document in real time? And remember, if it's too broad, it's basic and if it's too narrow, it's limiting. In today's episode, we're talking about: Why you need to know your Signature 4 to create content that converts How Highflier Powerhouse uses the Signature 4 framework How you can find YOUR Signature 4 Questions to ask yourself before committing to your Signature 4 Connect with me: Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
What if your family business could run on renewable energy... not solar or wind, but the energy of trust, alignment, and shared purpose? In this episode of Building Unbreakable Brands, host Meghan Lynch talks with Michael Palumbos, founder of Family Wealth and Legacy and creator of the Family Business Flywheel. Michael shares how this framework helps entrepreneurial families synchronize their business systems, family dynamics, and wealth strategies to build momentum that sustains across generations. From redefining the family as an asset to fostering advisor collaboration, this conversation offers practical insights for any leader looking to strengthen both enterprise and legacy.Key Topics DiscussedReimagining the Family as an Asset: Why sustainable family wealth starts with strengthening relationships, communication, and shared values, not just financial performance.Inside the Family Business Flywheel: Exploring the three “cogs” that drive lasting success: self-operating business, family office coordination, and sustainable family legacy.Breaking Advisor Silos: How integrating accountants, attorneys, and wealth advisors under a shared vision can save families both money and heartache.Scaling with Intention: Building enterprise value without sacrificing trust, communication, or the family's evolving purpose.Next-Gen Voices: How fostering open conversations around values, vision, and personal passions prepares future generations to lead.From Movement to Mindset: Why the Flywheel approach is less a model and more a long-term commitment to generational stewardship.Connect with Michael Palumbos on LinkedIn or visit familywealthandlegacy.comBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy
In this episode I'm breaking down the significance of validation in personal and professional growth, emphasising the need for a solid brand strategy in today's changing landscape. I dive into my personal experiences with motherhood and business challenges, and connecting how these experiences shape identity and influence branding. We also tap into behavioural economics, generational perspectives on change, and the importance of understanding audience consumption patterns. Now more than ever we need to understand the evolution of brand strategy, the role of storytelling, and the necessity of competitor analysis in creating a strong brand identity.Send us a textVisit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/Follow Tara on IG https://www.instagram.com/iamtaraladd/Connect with Tara on https://www.linkedin.com/in/tarajoyladd/Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
This episode dives deep into how purpose, brand, and full-funnel strategy shape success in homebuilder marketing. Jordan Mair and Salena Halabi explain ZGM's “humanity plus technology” philosophy and how their Full Funnel Formula, covering awareness, consideration, and conversion, drives 30–40% more leads by blending emotional storytelling with analytical precision. They unpack how builders can differentiate corporate and community branding, why “mother brands” need a strong purpose, and how emotional connection in sales centers (down to scent, seating, and staff tone) can transform buying experiences. The conversation moves from branding fundamentals to real-world tactics—like pricing transparency, sales-team training, virtual tours, and automation—before ending with a look ahead at AI's impact on search, social visibility, and Gen Z's rising appetite for homeownership.
In this episode of Building Better Developers, hosts Rob Broadhead and Michael Meloche sit down with Kevin Adelsberger, owner of Adelsberger Marketing, to explore how small businesses can build success through branding basics. The discussion ties into the season's theme — Building Better Foundations — and shows how a thoughtful marketing strategy helps transform side hustles into thriving companies. Listen now to the full episode on Building Better Developers, available on Spotify, Apple Podcasts, and Develpreneur.com — and stay tuned for Part 2 of the conversation with Kevin Adelsberger. Starting Small: Branding Basics from Burritos to Business Kevin's marketing journey started with burritos — literally. While working at a nonprofit, he began helping a local restaurant with its marketing in exchange for food. That early “say yes to everything” mindset helped him gain experience and connections. “When you're starting out, the answer is often yes to everything,” Kevin says. “But that can spread you too thin.” This early phase taught him one of the first branding basics: you must start broad to learn, but eventually narrow your focus to your strengths. Developers, freelancers, and small business owners can take this same approach — experiment early, then specialize as your reputation and client base grow. Knowing When to Rebrand As side hustles evolve into established businesses, many entrepreneurs ask: Should I rebrand? Kevin's advice is clear — it depends on your audience. “If your new focus serves a completely different audience, rebranding makes sense. But if there's overlap, changing your name or logo might cost you valuable recognition.” One of the key branding basics is understanding brand equity — the value built over time through consistent visuals, messaging, and reputation. A name people know is worth protecting. The Four Branding Basics Every Business Needs Kevin shares his firm's framework for defining a complete brand identity — four elements that every company should eventually refine: Visual Identity – your logo, colors, and design style. Positioning – how you serve the market and what makes you different. Identity – your mission, vision, and core values. Messaging – how you communicate and connect with your audience. He notes that new businesses don't need all of these perfected on day one. Start with visual identity and positioning, then evolve the rest as your business matures. “You don't have to get everything perfect on day one. Start simple, then refine as you grow.” Avoiding Common Marketing Mistakes When asked about bad marketing, Kevin emphasizes that missteps often come from ignoring your audience. “If you're doing something just to brag and not to provide value,” he warns, “you're going to have a bad time.” A big part of branding basics is keeping your customers at the center. Test your messages, get outside feedback, and consider how different people might interpret your marketing. Kevin also highlights the danger of having too few perspectives — especially when creating ads or visuals. Diversity in feedback helps prevent tone-deaf campaigns and strengthens connections. Investing in the Right Visual Identity The conversation wraps with a discussion on logos — a key topic in branding basics. While giant brands like Nike or Amazon have iconic designs, Kevin explains that small businesses don't need to overthink it. “A good logo used well adds professionalism,” he says. “A bad one gets you confused with everyone else.” He recommends investing in a professional brand kit that includes proper logo formats, colors, and fonts. Consistency builds recognition — and recognition builds trust. Branding Basics for Long-Term Success The first part of the interview with Kevin Adelsberger reminds us that branding isn't about fancy design or big budgets. It's about clarity, consistency, and connection. Whether you're launching your first side hustle or re-shaping a growing business, mastering branding basics helps you build a foundation that lasts. A Little Background Kevin Adelsberger is the founder of Adelsberger Marketing, where they create work that grows their clients' businesses, in a culture that values their team and the Jackson, Tennessee, community. After founding in 2014, Kevin went on to be a co-founder of Our Jackson Home and host its podcast from 2015 to 2019. In 2016, Kevin was recognized as an emerging leader by Leadership Jackson. Then, in 2017, Adelsberger Marketing was named the Emerging Business of the Year by the Jackson Chamber. In 2019, Adelsberger Marketing sold partial ownership to Alexander, Thompson, and Arnold, CPAs. In 2020, Union University recognized Kevin with the Distinguished Achievement in Arts and Media award. Kevin currently serves on advisory committees for Leadership Tennessee and Jackson State Community College and is a board member for theCO in Jackson, Tennessee. He also hosts a podcast about business in West Tennessee called 40×45. Kevin lives in Jackson with his wife and business partner, Renae, and their two children. They are active foster parents and are involved members of First Baptist Church, Jackson. They are also some of the few to cheer on the Minnesota Vikings from below the Mason-Dixon line. #Skol Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Online Communities and Marketing Protecting Your Brand and Avoiding Legal Trouble How to Succeed with Digital Marketing for Small Businesses Getting the word out, promoting your blog Building Better Foundations Podcast Videos – With Bonus Content
What does it take to lead a business that creates real impact while growing sustainably?In this episode of Today's Business Leaders, Monika Alvarez sits down with Michael Jacobson, CEO of French Florist. Trusted by top brands like Dior, BMW, NFL, and more, Michael shares how he transformed a family business into a thriving company driven by passion, purpose, and customer connection. Tune in to learn how he hires smart, leverages failure as a growth tool, and differentiates his brand through authenticity, emotion, and trust.
If you're constantly asking yourself "what do they want me to say?" instead of "what do I want to share?" you might be building a fake community instead of a genuine one. This episode will help you understand the difference and why it matters for your business. Today I'm diving deep into the psychology behind content creation and why so many of us end up people-pleasing our way to an audience that doesn't actually stick around. We're talking about the difference between having spectators who clap and leave versus active participants who buy into your essence and stay through your pivots, mistakes, and boundary-setting. Here's the truth: scared people don't become well-known, and boring people don't get paid. If you're trying to make everyone love you and never want to upset anyone, you'll never stand out or get the visibility you're craving. Your brain literally filters out sameness. It only pays attention to emotion, polarity, and what's different! I'm breaking down why we cater to fake communities (spoiler: it's often about that inner child need for validation and safety), how to spot whether your community is genuine or performative, and what to do if you realize you've been building the wrong kind of following. Plus, I'm sharing the mindset shifts you need to make if you want to attract people who will stick with you for the long haul. In today's episode, we're talking about: The difference between audience and community How to spot a fake community The psychology behind people-pleasing content What makes a genuine community stick around through pivots, mistakes, and changes in your business How to start building real connection by detaching from metrics Connect with me: Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
In this episode of Change Leader Insights, Jessica Crow speaks with Sue Kirchner, founder of Brand Strong Marketing and host of The Turbo Branding Show, about a critical—but often overlooked—element of organizational change: brand. Mergers and acquisitions (M&A) are among the most complex and emotionally charged changes an organization can face. While operational integration gets most of the attention, Sue makes the case that brand strategy is just as essential to success. Why? Because brand is how people connect to the change—and how they decide whether or not to believe in it. For over 25 years, Sue has helped thriving businesses create Wow! Brands, allowing them to scale faster, easier, and more successfully. Her Brand Strong Methodology has enabled organizations to attract the right customers and employees, enter new markets, create amazing customer experiences, and increase sales consistently. She is also the host of the Turbo Branding Show, a podcast and video show designed to help Founders and CEOs of thriving businesses ignite their growth by leveraging their brand to grow faster, easier, and more successfully. Sue's insights into how brand impacts behavior, culture, and performance make this episode a must-listen for any leader guiding their organization through change. Highlights from the conversation include: ☑️ Why brand is a strategic lever during M&A, and how it helps align teams, customers, and investors ☑️ How emotional loyalty to a brand impacts adoption and morale during major change ☑️ The most common brand-related mistakes leaders make during M&A (and how to avoid them) If your organization is navigating M&A or any large-scale transformation, this episode will have you rethink how brand fits into your change leadership approach, and why it's not just a marketing concern – but a human one! Link to website: https://brandstrongmarketing.com/
Turning the unknown into a must-watch story is what this episode is all about! Find out the five pillars behind powerful founder-led positioning, how to build market credibility when your product isn't ready, and the secret to real thought leadership in innovation.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:13 Marketing Innovative Products08:27 "Successful Launch After Setbacks"13:21 Authenticity Over Image for Success16:16 Crisis Communication Lessons21:43 Embracing Diverse Company Spokespeople22:59 Finding Authentic Spokespeople27:44 Brand Strategy and Audience Targeting29:23 "Diverse Voices Strengthen Brand"33:13 Mentoring Marketers: Expert Advice37:05 "Journalists as Company Storytellers"40:21 Repeat Mistakes Frustrate Me==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
In Episode #88, Ross is joined by Michael Wolff, Co-Founder of Wolff OlinsMichael Wolff is a branding pioneer who bridged the gap between design and business strategy, guided by his belief that “design is an act of imagination made real”. As co-founder of Wolff Olins, he created transformative identities for Apple, Audi, Volkswagen, BT, and Orange, setting new benchmarks in corporate branding.With imagination, empathy, and curiosity at the core of his work, Wolff remains a singular voice in branding, dedicated to revealing the true character of the companies he helps shape.In this conversation, they explore the lessons that only a lifetime of imagination and curiosity can teach. They talk about expanding the very idea of success, why joy and usefulness are a brand's highest calling, and the deep honour that comes when a company trusts you with its self-expression.Find show notes and episode highlights at https://nwrk.co/omq-michaelw. To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.
Welcome back to Your World of Creativity, the podcast where we explore how creative professionals around the world are bringing their ideas to life — from inspiration to implementation.Today, we're diving deep into the high-stakes, high-impact world of healthcare branding. Our guest is Joe Daley, President of Addison Whitney, a global leader in brand strategy, identity, and naming — especially in the pharmaceutical and healthcare sectors.https://www.addisonwhitney.com/linkedin.com/in/joseph-daley-4535698Joe brings decades of experience across healthcare sales, marketing, advertising, and strategy, and now leads an award-winning team that's behind the names of nearly 50% of the top 200 prescription drugs on the market.He's here to share how Addison Whitney is pioneering the use of AI in brand naming — especially with the launch of Ari™, the first AI-based brand design application tailored for pharma.1. From Sales to Strategy to Creative Leadership“Joe, your journey from pharmaceutical sales rep to global branding leader is quite remarkable. How has that full-spectrum view of healthcare shaped the way you approach brand strategy today at Addison Whitney?”2. The Art and Science of Naming Pharmaceuticals“You've said naming a drug is a peculiar and specialized process. Can you walk us through what makes naming in the healthcare space so unique — and what success looks like in this arena?” “What are some recent branding trends you're noticing in clinical trial naming or tech-health crossover products?”3. Ari™ – Merging Human Expertise with AI“Tell us about Ari™ — your proprietary AI platform. What inspired its development, and how does it amplify rather than replace the creative work your team does?”4. Creative Compliance: Balancing Innovation and Regulation“Pharma branding has to navigate regulatory approval, global trademark clearance, and more. How does your team maintain creativity within these tight guardrails?” “How does your team collaborate globally across cultures and languages to develop universally resonant brands?”5. Future Vision: Creativity in a Regulated World“As the boundaries between healthcare, tech, and consumer branding blur — where do you see the next frontier of creative innovation coming from in brand design?” “What advice would you give to a young creative entering the healthcare branding space?”Joe, thank you for sharing such incredible insights into the fascinating world of brand naming and strategy — especially how you're combining three decades of expertise with the power of AI to shape the future of healthcare brands.Listeners, as always, we want to thank our sponsor White Cloud Coffee Roasters. You can get 10% off your first order by using the promo code CREATIVITY at checkout. Visit WhiteCloudCoffee.com to learn more.Make sure to subscribe to Your World of Creativity on your favorite podcast app, leave us a rating and review, and join us next time as we continue to explore the creative process around the world and across industries.
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders
Brand diagnosis is the most underrated step in strategy. AI can detect patterns and form hypotheses, but human judgment makes the calls. We are sharing the CLEAR framework: a 5-step audit system that helped Nycil, Sugar Free, and ITC turn around their brands.The first AI question isn't "give me ideas." It's "help me diagnose." Think of AI as a smart junior colleague. Let it probe, push, and surface what you're missing. Then YOU do the synthesis. That's how you turn AI into a strategic accelerator, not just a speed tool.Please visit Jasravee at https://jasravee.com/Email Jasravee at jasravee@gmail.comCLEAR Brand Audit: Five Strategic Prompts for Brand Diagnosishttps://drive.google.com/file/d/1NVaL-9DYCu4YRSWDGx4zPt-knX8LC_GZ/view
The foundational brand campaigns of Home Depot, Chick-fil-A, RAM Trucks, Hummer, Fiat, Motel 6, Corona, Chili's, Stanley, and Southwest Airlines were all born in Texas. We recorded live at TRG to talk about this great body of work and what makes them Texas originals. I was joined by Derek Dabrowski, SVP, Head of Cold Brands at Kuerig Dr. Pepper, Terrence Reynolds, CCO, at TRG, Kate Rush Sheehy, CSO at GSD&M and Christopher Owens, Head of Brand Strategy at TRG. You can watch this episode on our website or YouTube Channel. Thanks to Tracksuit, Ipsos and The Effies for supporting this year's live tour.
Episode 316 hosts Meg McNeil (Director & Registered Nurse from Brisbane, Australia) & Bek McNeil (Director & Business Manager from Brisbane, Australia) In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 20 we discuss the success, challenges and future with two of the founders of Derm Haus. Our guests discuss their journey into the aesthetics industry, starting as a side hustle and growing it into a thriving business with two clinic locations and a team of 11. They share how they created a supportive work culture, handling the financials and logistics of a growing business, and the importance of using each team member's strengths. We also cover their strategies for marketing, patient retention, and the impact of word-of-mouth referrals. Our discussion wraps with insights into future plans for Derm Haus, including a focus on women's health and regenerative medicine, and the challenges of maintaining a successful business in a rapidly changing industry. 00:00 Introduction 01:20 Business of Injecting: Episode Overview 02:26 Meet the Derm Haus Team 03:38 Starting the Business: Challenges and Growth 10:20 Bringing Bek Onboard 17:46 Client Selection and Business Strategies 20:42 Managing Stock and Team Consistency 26:59 Creating an Employee-Centric Workplace 28:05 Deciding on New Treatments and Devices 32:05 Pricing Strategies and Financial Management 37:15 Staff Retention and Incentives 41:09 Marketing and Brand Strategy 45:08 Future Plans and Business Growth 49:26 Reflecting on the Journey and Final Thoughts SUBSCRIBE TO OUR PATREON FOR EXCLUSIVE PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US
What if the key to standing out wasn't finding your niche… but attacking the norm? Learn more at https://justcreative.com/podcast In this provocative episode, we sit down with Todd Irwin, Chief Strategy Officer at Fazer and author of the new book De-Positioning (Amazon), to challenge the status quo of brand strategy. Drawing on decades of experience with both global giants and venture-backed startups, Todd reveals why traditional positioning frameworks are falling short—and how De-Positioning flips the script. You'll learn: Why most brand positioning fails to drive real impactHow to win by challenging category conventionsWhat CMOs and founders get wrong about brand-growth alignmentHow to put De-Positioning into practice in your own brand today Whether you're a strategist, creative, or founder, this episode will give you a sharp new lens to rethink how your brand competes.
Here's the truth about brand. It isn't one-dimensional. The strongest brands create experiences across every sense, building memories that last long after a purchase. In episode 97 of Brand Story, Simon Hill, President, FutureBrand North America, shares how the best brands stand out in markets where products often look the same. We explore the frameworks FutureBrand uses to align leaders and global teams, how emotion tips decisions, and why consistency across every sense matters more than ever.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/transforming-brandsContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction & Simon Hill Welcome(01:22) Leading the London 2012 Olympic Bid(04:50) Lessons from Global Brand Campaigns(09:10) Shifting from Advertising to Brand Strategy(13:05) Working Closely with CEOs & Leaders(15:53) Making Brands Experiential & Human(18:33) The Transformation Ladder(23:40) The Future of Branding & Human Experience(27:06) Being Open to The Power of Brand(29:16) The Power of Human Insight(32:48) Swimming the English Channel for Charity(34:10) Fear, Adventure & Resilience(36:30) Embracing Competition & Growth(38:07) This Chapter of Life Investment(38:58) Advice to My Younger Self
If you're tired of spending every Monday scrambling to create content for the week or feeling like you're constantly behind on your marketing, this episode will completely transform how you approach content creation. Today I'm sharing my Marketing Marathon framework, which allows me to create an entire month's worth of content across 6 different platforms in just 3 focused days. Batching content is a way of working smarter, not harder and it doesn't need to be exhausting. I used to do content creation weekly, dedicating every Monday to marketing, and while it worked for a while, I started hitting roadblocks when I wanted to get more creative or when I had travel or time off. Instead of forcing a system that wasn't working, I analyzed what was actually causing the bottlenecks and created a solution that fits my current season of business. The key to this framework is preparation. I never show up to ideate during my Marketing Marathon. I come with content topics already collected throughout the month, a calendar strategy for Instagram, custom templates from my Sales Studio team, and a clear plan for what gets done on which day. This allows me to focus purely on execution, which is why I can record five podcast episodes back-to-back without breaking a sweat. I'm breaking down the exact 3-day structure: Day 1 for video and audio recording (highest energy), Day 2 for Instagram content creation (medium energy), and Day 3 for writing and scheduling (lowest energy). Plus, I'm sharing all the prep work that makes this possible and why separating ideation from creation is absolutely crucial. In today's episode, we're talking about: Why weekly content creation was burning me out The 3-day Marketing Marathon structure The preparation that makes this framework possible Why ideation and execution must be separated How custom templates and delegation through Sales Studio makes the design process seamless and fast Connect with me: Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. Get custom designed assets completely done for you, so you can hit your next record-breaking launch inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Introductory Summary Paragraph What does it take to honor five generations of history while giving yourself permission to lead differently? In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Anne Bauer, a sixth-generation family business leader, coach, and energy healer, to explore how legacy businesses can evolve without losing their soul. From her company's beginnings as a covered wagon supplier to its global role in the airline industry, Anne shares how creativity, intuition, and energetic awareness shape her approach to leadership—and how family businesses can reframe legacy as a living tapestry rather than a rigid pattern.Key Topics DiscussedTrace the journey of Anne's family business from a 1891 wagon supply outpost to an international airline supplier.Explore how each generation infused entrepreneurial spirit to keep the company resilient through change.Hear Anne's story of shedding old leadership models and embracing her style as the first female president.Learn about her three pillars of legacy—clear communication, healthy boundaries, and energetic awareness—and why they are essential in family enterprises.Discover how reframing crises (like the pandemic) as opportunities can unlock creativity and growth.Understand the metaphor of legacy as a “tapestry,” where leaders choose which threads to honor and which new patterns to weave.Connect with Anne Bauer on LinkedIn or visit thelegacyevolution.comBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy
Josh Ott is a sales and marketing leader with over 15 years of experience in startups and media. He is currently Head of Revenue at The Shade Room, the leading digital media platform covering Black culture, with over 42 million followers across social channels. The early years of his career were spent leading ad sales and partnerships with former roles at ABC, BET, MTV,Scripps, and Pivot. His entrepreneurial spirit led him to create a successful grass-fed beef company, which further fueled his passion for brand growth and development. MAGNA Media Trials and The Shade Room released new research that quantifies how Black culture drives consumer spending globally. Despite this influence, brand investments in Black creators and Black-led platforms fall short. The report, Cultural Capital: What Black Culture Means for Modern Brands, highlights the growth opportunity and the risk for marketers who fail to engage authentically.
Topics Discussed:
Want to be seen as the go‑to expert in your space? Start with a book. Not just for sales, but for shaping a brand that people recognize, trust, and remember. This is a special episode where I joined Christine on the Your Daily Writing Habit. I shared how, over 14 years at The brandiD, I've helped entrepreneurs, authors, and thought leaders grow their businesses online. Why Your Book Can Be the Fastest Path to Authority If you want to be recognized as the go-to expert in your field, a book is one of the most powerful tools you can create. It packages your expertise into something tangible, builds instant credibility, and works as intellectual property you can monetize and leverage. Self-publishing can generate direct income, but the bigger value is in what the book leads to: higher-ticket client work, keynote invitations, workshops, and programs that deepen your authority. How to Keep Your Book Working for You Long After Launch Your book shouldn't gather dust once it's published. Pull out key ideas or stories and turn them into social posts and blog articles to keep your message in circulation. Offer a free chapter to grow your email list. Use it to pitch media interviews, local speaking engagements, or library events that connect you with new audiences. And most importantly, get clear on your visibility goals first—whether that's a TEDx stage or building a loyal local following—so every action you take moves you closer to that vision. Enjoy this episode… Soundbytes 07:07 - 07:18 “If someone has enough know-how in a particular area and can put it all in a book, it is such a stamp of approval.” 07:40 - 07:55 “Not everybody has the perseverance and the vision to write a book, and for the people that do, it can so easily be spun into courses or membership sites, keynote speeches, or workshops.” Quotes “A book is a great marketing lead magnet.” “Only be active on social media where your potential target market may be.” “There's so much strategy that goes into the copywriting of a website.” Links mentioned in this episode: Connect with brandiD Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/ Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host, Christine Ink Website: https://christine-ink.com/ Connect with Christine Ink on LinkedIn: https://www.linkedin.com/in/christineink/
Most higher ed campaigns play it safe—and end up milk toast. In this episode of Talking Tactics, Safaniya Stevenson sits down with Baldwin&'s Ashley Yetman and Emily Watson to unpack why bold ideas beget bold design. Partnering with the North Carolina School Board Association on a hearts & minds campaign, they leaned into disarming nostalgic illustrations and creator collaborations to humanize messaging. They reveal how taking creative risks can unite communities, energize audiences, and spark real impact in education marketing.Guest Names:Ashley Yetman, Co-CEO, Director of Brand Strategy, Baldwin&Emily Watson, Group Creative Director, Baldwin&Guest Socials: Ashley Yetman - https://www.linkedin.com/in/ashley-yetman-a39a0b14/Emily Watson - https://www.linkedin.com/in/emily-watson-b9383312/Guest Bios:Ashley Yetman - As 1/3 of the kick-ass, co-CEO team, Ashley Yetman has been growing and leading the brand strategy practice at Baldwin& since 2016 — after years in the Bay Area, working on global brands like Apple, Audi, AAA and Callaway Golf. Since joining B&, she's tackled all things brand and strategy for brands across all industries; from established companies like Radio Flyer, Krispy Kreme, Gaia Herbs, Lansinoh, and KIOTI tractors, to start-up brands like Circ, Pivotal, Shibumi Shade, and Ithaca Hummus. Ashley has dedicated her career to helping companies extricate and articulate their inherent goodness, so they can live into their most real-est selves. ‘Cause she believes that being yourself (brand-self or human-self) is the best sales tool you can ever uncover. When she's not geeking out here at B&, she's either shredding mountains, at home in Durham putting up with her goofy-but-adorable sheepadoodle, or loving/negotiating every moment with her husband and two boys.Emily Watson - Emily Watson is Group Creative Director at Baldwin&, where she has led creative for Gaia Herbs, KIOTI Tractor, Long John Silver's, NCSBA, and Zulily. Since joining in 2019, she has played an integral role in growing the agency. She helped launch Take Your Seat, helping to increase Black representation in corporate boardrooms, and The Lieutenant Governor's Fund for the Fabulous, which won Gold at the Shorty Impact Awards and the Grand Award the ANA Awards. She previously did more creative stuff at MullenLowe and GSD&M, working on brands like BMW, Trésemme, Food Lion, and NC Lottery. She has many interests outside of work but is trying to keep this bio to an appropriate length and so will not bore you with stories about hiking and little kids and hound dogs. - - - -Connect With Our Host:Safaniya Stevensonhttps://www.linkedin.com/in/safaniyastevenson/ About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
#284 Brand | Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser."Dave and Ari Cover:The key differences between category creation and strategic positioning, and why it matters for B2B marketersThe steps to building a brand story that resonates with both your internal team and your target audienceHow focusing on the last 20% of branding efforts can elevate your company above the competitionTimestamps(00:00) - - Intro to Ari (04:33) - - Rapidly Growing Enterprise Browser Company Secures $375M in Series D Funding (08:42) - - SEO Strategy vs Branding (14:09) - - How Brand is an Art and a Science (19:24) - - Challenges in Cybersecurity Branding (21:08) - - Early Stage Marketing (29:48) - - Cognitive Behavioral Branding (34:57) - - How Ari Manages Projects with the Brand Team (37:07) - - Comfortable vs. Uncomfortable Approaches to Brand Strategy (41:25) - - What Founders Really Want to Do (46:31) - - Balancing the Day-to-Day with Visionary Goals Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5
Family firms thrive on loyalty, but unspoken assumptions can quietly derail both relationships and results. In this episode, Dr. Donna Marino, psychologist and family-business coach, shares how leaders can spot early red flags, break the “story loops” that fuel conflict, and rebuild trust with practical, repeatable tools. From succession anxieties to complex realities like addiction, mental health, and dementia, Dr. Donna offers a clear path to healthier conversations, stronger governance, and a culture where people feel seen, heard, and accountable.Key Topics DiscussedSpot early warning signs of relational risk during transitions (succession, retirement, sell vs. pass-down) and intervene before resentment calcifies.Name and test assumptions by labeling them as “stories,” checking facts, and inviting direct conversation to reset expectations.Practice courageous conflict with clear ground rules (turn-taking, no interruptions), active listening, and vulnerability that repairs trust.Address complex issues head-on (addiction, mental health, dementia) and codify governance (bylaws, board terms, and decision criteria) to reduce crisis risk.Rebuild broken trust through one-on-ones, facilitated dialogues, and alignment on shared purpose so teams can move forward together.Navigate succession identity shifts by coaching both generations by supporting the retiring leader's transition and empowering next-gen innovation.Connect with Dr. Donna Marino on LinkedIn or visit drdonnamarino.comBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy
If you're frustrated because your content isn't performing despite having great expertise and valuable insights to share, you can make a few simple swaps to address the issue. The problem isn't your knowledge, it's that you're using outdated content approaches and treating Instagram like it's your email list. Today I'm giving you specific content swaps that will take your posts from basic to scroll-stopping, because here's the truth: you can't just repurpose content across platforms and expect it to work. Every platform has a different purpose and people go there expecting different things. When you try to make your Instagram posts do the job of your emails or podcast episodes, everything suffers. I'm breaking down the exact swaps I use with my media mapping framework to transform generic topics into platform-native content that actually converts. From connection-focused posts that go beyond "here's my morning routine" to credibility content that does more than just share client screenshots, these swaps will help you create content that feels fresh, specific, and engaging. The reality is that many of you think you're bad at content creation, but you're actually just being lazy with your content strategy. You're stuck in a repurposing cycle that's making you work harder, not smarter, because content that doesn't perform means you have to create two to three times more of it to get the same results. In today's episode, we're talking about: Why diary-style posts aren't connecting How to make trend-based content actually valuable The credibility content upgrade Why your framework posts aren't landing The platform-specific approach Connect with me: Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Monster trucks, skeletons, and a CMO who doesn't think about cost analysis very often. In this in-studio conversation, Torq CMO Don Jeter breaks down how brand-led world-building beats feature dumps, why entertainment now matters more than information on the trade show floor, and how a Monster Jam partnership and an episodic LinkedIn “junior intern” series created real pipeline by earning mental real estate long before buyers are in-market. We get into the 60-day rebrand sprints, showing up at Black Hat, aligning sales and product so bold creative actually converts, measuring what matters when attribution gets fuzzy, and using AI for brainstorming without shipping “AI slop.” Stick around to the lightning round where Don reveals his $10M marketing moonshot and the sacred marketing belief he thinks won't age well. If you care about brand, demand, and breaking B2B sameness, watch through to the end and then queue it up on audio for the commute. Key Moments: 00:00: Brand > Features: Cold Open02:09: Rebrand to Stand Out (Not Blend In)03:53: Trade Show Strategy + Monster Jam Booth07:31: World-Building for B2B Brands10:02: Episodic LinkedIn: Meet “Intern Trevor”13:18: Do Bold Stunts Actually Drive Revenue?20:16: Brand x Product x Sales: Tight Alignment30:04: Polarizing on Purpose: Handling the Haters34:30: Collabs, Culture & Consistency (Beyond F1)38:52: AI for Ideas, Humans for Taste45:00: Hiring Creatives + Technical PMM Muscle48:03 Lightning Round (Super Bowl Ads, Hot Takes & More) Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
If “you” online isn't the same you who shows up in person, you're not alone. Most founders haven't taken the time to align their personal identity with how they present themselves online. But that clarity–on the inside and out–is what gives your brand staying power. This is a special episode where I joined Jesse Paliotto on FastSpring's Growth Stage podcast to talk about personal branding, founder identity, and why branding from the inside out is the only way to build a business that lasts. The SOULiD Framework Every founder already has a personal brand. The question is–does yours reflect the essence of who you are? In this episode, I share the framework we've used with hundreds of entrepreneurs at brandiD to help them uncover their true differentiators, define their vision, and build a brand around what makes them unique. Practical Tips for Founder Visibility We talk about the most common mistakes entrepreneurs make when they try to grow their brand–and what to focus on instead. I share how to do a quick audit of your digital presence (hint: it starts with a Google search), why AI can't replace real personality, and what every founder needs to know before they hit publish. Whether you're just getting started or working to build long-term visibility, this conversation will help you focus on what really moves the needle. Enjoy this episode… Soundbytes 16:43 - 17:02 “So many people don't do this, but buy your vanity URL. So buy your first name, last name, and the .com. Even if you have a company, it's not so you don't feel like it's about building your personal brand, you should still point that vanity URL to your about page on your corporate site.” 11:01 - 11:18 “When we know what we stand for, we can talk about those things in a way, with conviction–and those also can be very sticky points, both in a positive and negative way to attract our ideal clients.” Quotes “Resilience as entrepreneurs, I think it's absolutely one of the top three qualities we need to be successful.” “In today's world, consumers are so much more savvy around companies they're supporting or not supporting.” “People don't think they have a personal brand. But, we all do.” Links mentioned in this episode: Connect with brandiD Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/ Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host Website: https://fastspring.com/ Connect with FastSpring on LinkedIn: https://www.linkedin.com/company/fastspring/
When Experience Gets Rebranded Off the Menu What happens when a brand forgets that experience—not logos—creates loyalty? In this episode of A Shark's Perspective, Shark is joined by licensed therapist and social media influencer Trey Tucker to explore Cracker Barrel's controversial rebrand. Together they unpack the psychology of nostalgia, why customers revolt when traditions vanish, and how brands risk everything when they lean away from what makes them unique. Key Takeaways Protect the Experience – Great experiences create differentiation stronger than any logo. Marketing Can't Fix Everything – Operations, culture, and service matter more than cosmetic changes. Invest in What Lasts – $700 million spent on logos won't fix cold biscuits; true growth comes from food, service, and culture. If you want to understand the intersection of branding, psychology, and customer loyalty—this is an episode you don't want to miss.
She's Just Getting Started - Building a business you truly love!
The outlook for gift boutiques, online & in person, is shifting fast, and if you're a business owner, you'll want to pay attention. In this episode, I break down what's happening in the market, why customer expectations are changing, and how you can position your business to thrive in the middle of it all.
In this solo episode, host Meghan Lynch, CEO of Six-Point Strategy, unpacks why “letting your work speak for itself” no longer cuts it—especially for generational businesses. She reframes brand as your transferable reputation, shares an example client story, and outlines how intentional brand strategy fuels growth, attracts talent, and boosts enterprise value.Key Topics DiscussedReframe brand as reputation you actively shape - not logos or taglines.Identify mindsets that stall growth - status-quo comfort, craft-first pride, and misconceptions about brand.Learn from one family business's example: protect distinct visual IP, focus categories, prune underperformers, and integrate customer feedback to regain leadership.Spot the hidden costs of ignoring brand - plateaus, missed “return on luck,” hiring/retention friction, and valuation drag.Build a brand that outlasts a single leader - make trust transferable across generations and management.Take the leadership challenge - audit whether your brand is working for or against you, and where clarity is missing.Connect with Meghan Lynch on LinkedIn or visit Six-Point StrategyBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy
Leading with a growth mindset isn't just a buzzword—it's a transformative approach that defines how businesses adapt, innovate, and thrive in competitive markets. For Larisa Walega, Chief Growth Officer at Ziebart, this mindset has been the foundation of a remarkable career and a driving force behind the evolution of a 65-year-old global brand. Ziebart is a name many associate with automotive protection, but under Larisa's leadership, the brand has become much more. Today, it operates in 37 countries with over 400 locations, serving millions of customers worldwide. That level of scale doesn't happen by chance. It's the result of forward-thinking strategies, deliberate culture-building, and a willingness to embrace change when others resist it. Larisa's journey with Ziebart began in field marketing—a role that gave her an up-close perspective on the challenges and opportunities facing franchise owners. That hands-on experience shaped her leadership philosophy. She believes growth starts with listening, understanding stakeholder goals, and aligning strategies to support them. This isn't theory; it's a practical application of leading with a growth mindset. For Larisa, adaptability isn't optional—it's essential. Her rise to the C-suite coincided with one of the most pivotal chapters in Ziebart's history: rebranding. Legacy brands often face an identity challenge. They carry decades of success, but shifting consumer expectations and market disruptions demand reinvention. Rather than clinging to the past, Ziebart doubled down on transformation, modernizing its image and strengthening its positioning as the leader in automotive appearance and protection. That decision required bold leadership, and Larisa played a central role in making it happen. What does leading with a growth mindset look like in practice? It's a mix of strategy, empathy, and execution. Larisa emphasizes the importance of culture—both at corporate headquarters and within franchise locations. For her, team members are not just employees; they are brand ambassadors. Building a strong internal culture translates directly into customer experience. When employees feel valued and connected to a company's mission, they deliver better service, foster loyalty, and strengthen the brand. Technology also plays a key role. Under Larisa's leadership, Ziebart embraced digital tools to enhance customer engagement and streamline operations. This included integrating systems that make it easier for franchisees to connect with customers through text, email, and other digital channels. These shifts might seem minor, but they reflect a mindset focused on relevance and responsiveness—two traits that define market leaders. Ford Saeks, a business growth strategist and longtime advocate for operational excellence, often underscores this principle: businesses that fail to adapt risk becoming obsolete. Leading with a growth mindset means anticipating change and preparing for it long before the market demands it. Larisa embodies that principle, guiding Ziebart through initiatives that prioritize customer needs while safeguarding franchisee success. Franchising, by nature, requires balance. Brands must maintain consistency while allowing flexibility for local markets. For Larisa, the answer lies in systems and relationships. A structured framework ensures brand integrity, while strong communication fosters collaboration and trust. This dual approach has helped Ziebart maintain decades-long relationships with many of its franchise owners—a rarity in today's fast-changing business environment. Recognition of Larisa's influence extends beyond Ziebart. She chairs the International Franchise Association's Women's Franchise Committee and serves on its Board of Directors. Her leadership has earned her accolades from Entrepreneur, Brand Innovators, and 1851 Franchise, placing her among the top thought leaders shaping the future of franchising. As industries navigate economic uncertainty, labor challenges, and technological disruption, one truth stands out: companies that embrace growth-minded leadership will outpace those that don't. Leaders like Larisa Walega demonstrate that success isn't about maintaining the status quo—it's about challenging it. By fostering innovation, empowering teams, and staying customer-focused, brands can achieve sustainable growth in any market. Leading with a growth mindset isn't just a leadership style. It's a competitive advantage. And for organizations willing to embrace it, the opportunities are limitless. Watch the full episode on YouTube. Fordify LIVE! streams every Wednesday at 11:00 a.m. Central across all social media platforms, featuring conversations with top business leaders. New episodes of The Business Growth Show podcast drop every Thursday. About Larisa Walega Larisa Walega is the Chief Growth Officer at Ziebart, a global automotive appearance and protection brand with more than 400 locations in 37 countries. With over 16 years at Ziebart, Larisa has led initiatives in franchise development, marketing, and brand transformation, helping position Ziebart as a modern leader in its category. She serves as Chair of the International Franchise Association's Women's Franchise Committee and sits on the IFA Board of Directors. Recognized as a Top 100 Influencer in Franchising and honored by Entrepreneur and Brand Innovators for her marketing leadership, Larisa is passionate about building strong cultures, driving innovation, and leading with a growth mindset. Learn more about Ziebart. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience helping organizations—from startups to Fortune 500s—generate more than a billion dollars in sales. As President and CEO of Prime Concepts Group, Inc., Ford specializes in marketing strategy, innovation, and customer engagement. He is the founder of Fordify LIVE and The Business Growth Show podcast, where he shares real-world insights for business leaders. An award-winning entrepreneur, Ford has authored five books, holds three U.S. patents, and speaks globally on growth strategies and leadership. Learn more at ProfitRichResults.com and watch his show at Fordify.tv.
Today on Entrepreneur Conundrum, Virginia sits down with Doug Zarkin, brand leader, keynote speaker, and author of Moving Your Brand Out of the Friend Zone. Doug brings a wealth of experience from shaping powerhouse brands like Avon, Victoria's Secret PINK, and Pearle Vision.He shares:His journey from agency life to leading global consumer brands Why entrepreneurs should adopt a “think human” philosophy in marketing How to balance short-term revenue goals with long-term customer relationships The real purpose of marketing (and how to avoid alienating your audience) His best advice for overcoming roadblocks and moving forward
The CPGGUYS are joined in this episode by Ron Bielski, Managing partner, Global FMCG lead of NielsenIQ Next which is the strategy, growth and transformation consulting division of NIQ. This episode is an industry focused one that will span the spectrum of macro and microeconomics and what CPG brands can really do about it as they look for volume growth. This episode is sponsored by NielsenIQFollow Ron on LinkedIn at:https://www.linkedin.com/in/ronbielski/Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow NielsenIQ Next online at: https://nielseniq.com/global/en/solutions/quest-for-next/Ron answers the following questions : Decompose what is this strategic consulting arm of NIQ?As Head of Strategy Consulting, how are you advising CPG brands to evolve in response to the most critical market shifts—especially regarding consumer behavior, inflation, and supply chain volatility?With vast shopper data at NIQ's disposal, how do you help clients move beyond data collection to actionable, predictive strategies that drive growth and resilience?How is the rise of e-commerce and digital marketplaces reshaping your strategic consulting approach for CPG clients balancing online vs. traditional brick-and-mortar?Many retailers are expanding private label offerings, while consumers are more price-conscious than ever. How are you positioning CPG brands to preserve margin and differentiate in this environment?Consumer demand for sustainability and ethical branding is rising. How does your team at NIQ support brands in aligning these consumer values with business performance, avoiding both underperformance and greenwashing?What role is AI playing in NIQ's strategic consulting capabilities—from forecasting to scenario planning—and how are you helping clients adapt to its usage?As global consumer markets diverge post-pandemic, how do you help clients calibrate strategies across diverse regions—from developed to emerging markets?How are you advising on quicker innovation cycles and stronger retailer collaborations to capture incremental growth opportunities amid expedited category changes?What modern KPIs—beyond sales and market share—do you recommend for measuring the long-term impact of strategy consulting engagements in areas like brand health, consumer loyalty, and omnichannel effectiveness?Reflecting on your career in strategy consulting, which lessons do you hold most valuable? And what emerging CPG trends excite—or concern—you the most looking ahead?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appeaCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
She's Just Getting Started - Building a business you truly love!
The Cracker Barrel Logo change recently to a plain, minimalistic design caused a massive uproar all over social media and tv. There's 3 big lessons small business owners can learn so you never have to upset your customers this way.
It's not easy to make people rethink their assumptions. If you want to shift perception, you need to challenge expectations, gently, cleverly, and sometimes with a perfectly executed deepfake.That's the brilliance of Orange's Women's Soccer Ad, a mind-bending celebration of women's soccer disguised as a highlight reel of men's soccer. And in this episode, we're decoding its genius with the help of Angie Westbrock, CEO of Standard AI.Together, we explore what B2B marketers can learn from surprising your audience, staying true to both your brand and your customer, and not allowing biases to affect your content.About our guest, Angie WestbrockAngie Westbock's mission is to build high-performance, diverse teams that transform challenges into opportunities. With a solid background as COO and now CEO, she thrives on aligning our company's strengths to create impactful solutions, all while cultivating a culture that celebrates diversity and encourages groundbreaking ideas.Angie is currently serving as the CEO at Standard AI, a startup using AI and computer vision technology to help retailers and brands optimize operations and bottom lines through real-time insights into shoppers' in-store experiences. With a non-traditional background beginning in CPG and then moving into tech, her experience spans from stealth start-ups to IPO to Fortune 500 companies. Leveraging this expertise in commercialization strategy and growth, Angie is able to guide organizations through every phase of development. What B2B Companies Can Learn From Orange's Women's Soccer Ad:Surprise your audience. Great marketing can earn attention through clever misdirection, then deliver a powerful payoff. The Orange ad didn't just say women's sports deserve respect, it showed it by tricking viewers into watching with existing bias, then rewiring their perception. Angie explains, “Had they not executed the deepfake as well as they did, you would've noticed it from the beginning, and it would've just validated any of the biases that were already there.” The same applies to B2B: stop announcing your message, design it to unfold in a way that surprises and engages.Technology isn't the story; the outcome is. Orange used advanced deepfake technology, but they never made that the headline. The ad wasn't about AI, it was about bias, identity, and respect. The technology was the tool, not the message. “We always try to tie it to the customer's use cases and ROI versus just about the tech,” says Angie. This is a trap many B2B companies fall into. You're proud of your tech stack, your infrastructure, your proprietary model, and rightly so. But your buyer doesn't care. They care about what your product helps them become. Sell the before and after, not the engine.Don't let your biases affect your content. Too many B2B marketers create content for the people who already agree with them, existing customers, internal stakeholders, or the "safe" ICP. But powerful messaging challenges assumptions. Orange didn't make an ad to celebrate women's soccer for people who already love it, they made an ad to get skeptics to pause and rethink. Angie says, “It wasn't just to the women to honor them and to empower them. It was actually to the men also, to say, you need to revisit your thinking here.” In B2B, you're often selling change: a new workflow, a new tool, a new way of doing things. That means your messaging needs to meet people where they are, not where you wish they were. Quote“ We get so caught up in what we want to say that we don't take into consideration the very specific viewpoints of the customer that you're selling to and making sure that it's going to land with them in a way that aligns with how they're thinking.Time Stamps[00:55] Meet Angie Westbrock, [01:00] Why Orange's Women's Soccer Ad [01:50] What Standard AI Actually Does[05:33] Why Physical Retail Is Still Underrated[11:38] Designed for Rewatching and Social[13:51] Real Tech, Real Players, Real Impact[14:55] Messaging That Reaches the People Who Need to Hear It[21:59] B2B Marketing Takeaways from Why Orange's Women's Soccer Ad [34:38] Not a Cheap Trick — A Trusted Brand Moment[38:13] It All Starts With a Single Shift in Mindset[40:00] What Marketers Want From In-Store Strategy[47:41] Standard AI's Brand Strategy and Differentiation[52:40] Final Thoughts: Break Through the NoiseLinksConnect with Angie on LinkedInLearn more about Standard AIAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
Want clarity on your leadership style? Take the quiz at www.bebrightlisa.com/quiz Stepping out of corporate and into coaching, thought leadership, or entrepreneurship can feel like walking around in shoes that don't quite fit yet. You're excited about what's next, but you can't shake the feeling that you're still “becoming” the person you want to be. In this episode, visionary business coach and personal branding expert Lisa Guillot shares the identity-shifting work behind confident visibility. You'll learn how to release the version of you that no longer serves your vision and step into the leadership presence that will attract your future clients.
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