Podcasts about brand strategy

Turning the unknown into a must-watch story is what this episode is all about! Find out the five pillars behind powerful founder-led positioning, how to build market credibility when your product isn't ready, and the secret to real thought leadership in innovation.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:13 Marketing Innovative Products08:27 "Successful Launch After Setbacks"13:21 Authenticity Over Image for Success16:16 Crisis Communication Lessons21:43 Embracing Diverse Company Spokespeople22:59 Finding Authentic Spokespeople27:44 Brand Strategy and Audience Targeting29:23 "Diverse Voices Strengthen Brand"33:13 Mentoring Marketers: Expert Advice37:05 "Journalists as Company Storytellers"40:21 Repeat Mistakes Frustrate Me==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Welcome back to Your World of Creativity, the podcast where we explore how creative professionals around the world are bringing their ideas to life — from inspiration to implementation.Today, we're diving deep into the high-stakes, high-impact world of healthcare branding. Our guest is Joe Daley, President of Addison Whitney, a global leader in brand strategy, identity, and naming — especially in the pharmaceutical and healthcare sectors.https://www.addisonwhitney.com/linkedin.com/in/joseph-daley-4535698Joe brings decades of experience across healthcare sales, marketing, advertising, and strategy, and now leads an award-winning team that's behind the names of nearly 50% of the top 200 prescription drugs on the market.He's here to share how Addison Whitney is pioneering the use of AI in brand naming — especially with the launch of Ari™, the first AI-based brand design application tailored for pharma.1. From Sales to Strategy to Creative Leadership“Joe, your journey from pharmaceutical sales rep to global branding leader is quite remarkable. How has that full-spectrum view of healthcare shaped the way you approach brand strategy today at Addison Whitney?”2. The Art and Science of Naming Pharmaceuticals“You've said naming a drug is a peculiar and specialized process. Can you walk us through what makes naming in the healthcare space so unique — and what success looks like in this arena?” “What are some recent branding trends you're noticing in clinical trial naming or tech-health crossover products?”3. Ari™ – Merging Human Expertise with AI“Tell us about Ari™ — your proprietary AI platform. What inspired its development, and how does it amplify rather than replace the creative work your team does?”4. Creative Compliance: Balancing Innovation and Regulation“Pharma branding has to navigate regulatory approval, global trademark clearance, and more. How does your team maintain creativity within these tight guardrails?” “How does your team collaborate globally across cultures and languages to develop universally resonant brands?”5. Future Vision: Creativity in a Regulated World“As the boundaries between healthcare, tech, and consumer branding blur — where do you see the next frontier of creative innovation coming from in brand design?” “What advice would you give to a young creative entering the healthcare branding space?”Joe, thank you for sharing such incredible insights into the fascinating world of brand naming and strategy — especially how you're combining three decades of expertise with the power of AI to shape the future of healthcare brands.Listeners, as always, we want to thank our sponsor White Cloud Coffee Roasters. You can get 10% off your first order by using the promo code CREATIVITY at checkout. Visit WhiteCloudCoffee.com to learn more.Make sure to subscribe to Your World of Creativity on your favorite podcast app, leave us a rating and review, and join us next time as we continue to explore the creative process around the world and across industries.

The foundational brand campaigns of Home Depot, Chick-fil-A, RAM Trucks, Hummer, Fiat, Motel 6, Corona, Chili's, Stanley, and Southwest Airlines were all born in Texas. We recorded live at TRG to talk about this great body of work and what makes them Texas originals. I was joined by Derek Dabrowski, SVP, Head of Cold Brands at Kuerig Dr. Pepper, Terrence Reynolds, CCO, at TRG, Kate Rush Sheehy, CSO at GSD&M and Christopher Owens, Head of Brand Strategy at TRG. You can watch this episode on our website or YouTube Channel. Thanks to Tracksuit, Ipsos and The Effies for supporting this year's live tour.

Episode 316 hosts Meg McNeil (Director & Registered Nurse from Brisbane, Australia) & Bek McNeil (Director & Business Manager from Brisbane, Australia) In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 20 we discuss the success, challenges and future with two of the founders of Derm Haus. Our guests discuss their journey into the aesthetics industry, starting as a side hustle and growing it into a thriving business with two clinic locations and a team of 11.  They share how they created a supportive work culture, handling the financials and logistics of a growing business, and the importance of using each team member's strengths. We also cover their strategies for marketing, patient retention, and the impact of word-of-mouth referrals. Our discussion wraps with insights into future plans for Derm Haus, including a focus on women's health and regenerative medicine, and the challenges of maintaining a successful business in a rapidly changing industry.  00:00 Introduction 01:20 Business of Injecting: Episode Overview 02:26 Meet the Derm Haus Team 03:38 Starting the Business: Challenges and Growth 10:20 Bringing Bek Onboard  17:46 Client Selection and Business Strategies 20:42 Managing Stock and Team Consistency 26:59 Creating an Employee-Centric Workplace 28:05 Deciding on New Treatments and Devices 32:05 Pricing Strategies and Financial Management 37:15 Staff Retention and Incentives  41:09 Marketing and Brand Strategy 45:08 Future Plans and Business Growth  49:26 Reflecting on the Journey and Final Thoughts SUBSCRIBE TO OUR PATREON FOR EXCLUSIVE PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US

What if the key to standing out wasn't finding your niche… but attacking the norm? Learn more at https://justcreative.com/podcast In this provocative episode, we sit down with Todd Irwin, Chief Strategy Officer at Fazer and author of the new book De-Positioning (Amazon), to challenge the status quo of brand strategy. Drawing on decades of experience with both global giants and venture-backed startups, Todd reveals why traditional positioning frameworks are falling short—and how De-Positioning flips the script. You'll learn: Why most brand positioning fails to drive real impactHow to win by challenging category conventionsWhat CMOs and founders get wrong about brand-growth alignmentHow to put De-Positioning into practice in your own brand today Whether you're a strategist, creative, or founder, this episode will give you a sharp new lens to rethink how your brand competes.

Here's the truth about brand. It isn't one-dimensional. The strongest brands create experiences across every sense, building memories that last long after a purchase. In episode 97 of Brand Story, Simon Hill, President, FutureBrand North America, shares how the best brands stand out in markets where products often look the same. We explore the frameworks FutureBrand uses to align leaders and global teams, how emotion tips decisions, and why consistency across every sense matters more than ever.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/transforming-brandsContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction & Simon Hill Welcome(01:22) Leading the London 2012 Olympic Bid(04:50) Lessons from Global Brand Campaigns(09:10) Shifting from Advertising to Brand Strategy(13:05) Working Closely with CEOs & Leaders(15:53) Making Brands Experiential & Human(18:33) The Transformation Ladder(23:40) The Future of Branding & Human Experience(27:06) Being Open to The Power of Brand(29:16) The Power of Human Insight(32:48) Swimming the English Channel for Charity(34:10) Fear, Adventure & Resilience(36:30) Embracing Competition & Growth(38:07) This Chapter of Life Investment(38:58) Advice to My Younger Self

If you're tired of spending every Monday scrambling to create content for the week or feeling like you're constantly behind on your marketing, this episode will completely transform how you approach content creation. Today I'm sharing my Marketing Marathon framework, which allows me to create an entire month's worth of content across 6 different platforms in just 3 focused days. Batching content is a way of working smarter, not harder and it doesn't need to be exhausting.  I used to do content creation weekly, dedicating every Monday to marketing, and while it worked for a while, I started hitting roadblocks when I wanted to get more creative or when I had travel or time off. Instead of forcing a system that wasn't working, I analyzed what was actually causing the bottlenecks and created a solution that fits my current season of business. The key to this framework is preparation. I never show up to ideate during my Marketing Marathon. I come with content topics already collected throughout the month, a calendar strategy for Instagram, custom templates from my Sales Studio team, and a clear plan for what gets done on which day. This allows me to focus purely on execution, which is why I can record five podcast episodes back-to-back without breaking a sweat. I'm breaking down the exact 3-day structure: Day 1 for video and audio recording (highest energy), Day 2 for Instagram content creation (medium energy), and Day 3 for writing and scheduling (lowest energy). Plus, I'm sharing all the prep work that makes this possible and why separating ideation from creation is absolutely crucial. In today's episode, we're talking about: Why weekly content creation was burning me out  The 3-day Marketing Marathon structure  The preparation that makes this framework possible  Why ideation and execution must be separated  How custom templates and delegation through Sales Studio makes the design process seamless and fast Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. Get custom designed assets completely done for you, so you can hit your next record-breaking launch inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

Introductory Summary Paragraph What does it take to honor five generations of history while giving yourself permission to lead differently? In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Anne Bauer, a sixth-generation family business leader, coach, and energy healer, to explore how legacy businesses can evolve without losing their soul. From her company's beginnings as a covered wagon supplier to its global role in the airline industry, Anne shares how creativity, intuition, and energetic awareness shape her approach to leadership—and how family businesses can reframe legacy as a living tapestry rather than a rigid pattern.Key Topics DiscussedTrace the journey of Anne's family business from a 1891 wagon supply outpost to an international airline supplier.Explore how each generation infused entrepreneurial spirit to keep the company resilient through change.Hear Anne's story of shedding old leadership models and embracing her style as the first female president.Learn about her three pillars of legacy—clear communication, healthy boundaries, and energetic awareness—and why they are essential in family enterprises.Discover how reframing crises (like the pandemic) as opportunities can unlock creativity and growth.Understand the metaphor of legacy as a “tapestry,” where leaders choose which threads to honor and which new patterns to weave.Connect with Anne Bauer on LinkedIn or visit thelegacyevolution.comBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

Josh Ott is a sales and marketing leader with over 15 years of experience in startups and media. He is currently Head of Revenue at The Shade Room, the leading digital media platform covering Black culture, with over 42 million followers across social channels. The early years of his career were spent leading ad sales and partnerships with former roles at ABC, BET, MTV,Scripps, and Pivot. His entrepreneurial spirit led him to create a successful grass-fed beef company, which further fueled his passion for brand growth and development. MAGNA Media Trials and The Shade Room released new research that quantifies how Black culture drives consumer spending globally. Despite this influence, brand investments in Black creators and Black-led platforms fall short. The report, Cultural Capital: What Black Culture Means for Modern Brands, highlights the growth opportunity and the risk for marketers who fail to engage authentically.

Topics Discussed:

Want to be seen as the go‑to expert in your space?  Start with a book. Not just for sales, but for shaping a brand that people recognize, trust, and remember. This is a special episode where I joined Christine on the Your Daily Writing Habit. I shared how, over 14 years at The brandiD, I've helped entrepreneurs, authors, and thought leaders grow their businesses online. Why Your Book Can Be the Fastest Path to Authority If you want to be recognized as the go-to expert in your field, a book is one of the most powerful tools you can create. It packages your expertise into something tangible, builds instant credibility, and works as intellectual property you can monetize and leverage.  Self-publishing can generate direct income, but the bigger value is in what the book leads to: higher-ticket client work, keynote invitations, workshops, and programs that deepen your authority. How to Keep Your Book Working for You Long After Launch Your book shouldn't gather dust once it's published. Pull out key ideas or stories and turn them into social posts and blog articles to keep your message in circulation. Offer a free chapter to grow your email list. Use it to pitch media interviews, local speaking engagements, or library events that connect you with new audiences. And most importantly, get clear on your visibility goals first—whether that's a TEDx stage or building a loyal local following—so every action you take moves you closer to that vision. Enjoy this episode… Soundbytes 07:07 - 07:18 “If someone has enough know-how in a particular area and can put it all in a book, it is such a stamp of approval.” 07:40 - 07:55 “Not everybody has the perseverance and the vision to write a book, and for the people that do, it can so easily be spun into courses or membership sites, keynote speeches, or workshops.” Quotes “A book is a great marketing lead magnet.” “Only be active on social media where your potential target market may be.” “There's so much strategy that goes into the copywriting of a website.” Links mentioned in this episode: Connect with brandiD Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/  Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g  Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host, Christine Ink Website: https://christine-ink.com/ Connect with Christine Ink on LinkedIn: https://www.linkedin.com/in/christineink/

Most higher ed campaigns play it safe—and end up milk toast. In this episode of Talking Tactics, Safaniya Stevenson sits down with Baldwin&'s Ashley Yetman and Emily Watson to unpack why bold ideas beget bold design. Partnering with the North Carolina School Board Association on a hearts & minds campaign, they leaned into disarming nostalgic illustrations and creator collaborations to humanize messaging. They reveal how taking creative risks can unite communities, energize audiences, and spark real impact in education marketing.Guest Names:Ashley Yetman, Co-CEO, Director of Brand Strategy, Baldwin&Emily Watson, Group Creative Director, Baldwin&Guest Socials: Ashley Yetman - https://www.linkedin.com/in/ashley-yetman-a39a0b14/Emily Watson - https://www.linkedin.com/in/emily-watson-b9383312/Guest Bios:Ashley Yetman - As 1/3 of the kick-ass, co-CEO team, Ashley Yetman has been growing and leading the brand strategy practice at Baldwin& since 2016 — after years in the Bay Area, working on global brands like Apple, Audi, AAA and Callaway Golf. Since joining B&, she's tackled all things brand and strategy for brands across all industries; from established companies like Radio Flyer, Krispy Kreme, Gaia Herbs, Lansinoh, and KIOTI tractors, to start-up brands like Circ, Pivotal, Shibumi Shade, and Ithaca Hummus. Ashley has dedicated her career to helping companies extricate and articulate their inherent goodness, so they can live into their most real-est selves. ‘Cause she believes that being yourself (brand-self or human-self) is the best sales tool you can ever uncover. When she's not geeking out here at B&, she's either shredding mountains, at home in Durham putting up with her goofy-but-adorable sheepadoodle, or loving/negotiating every moment with her husband and two boys.Emily Watson - Emily Watson is Group Creative Director at Baldwin&, where she has led creative for Gaia Herbs, KIOTI Tractor, Long John Silver's, NCSBA, and Zulily. Since joining in 2019, she has played an integral role in growing the agency. She helped launch Take Your Seat, helping to increase Black representation in corporate boardrooms, and The Lieutenant Governor's Fund for the Fabulous, which won Gold at the Shorty Impact Awards and the Grand Award the ANA Awards. She previously did more creative stuff at MullenLowe and GSD&M, working on brands like BMW, Trésemme, Food Lion, and NC Lottery. She has many interests outside of work but is trying to keep this bio to an appropriate length and so will not bore you with stories about hiking and little kids and hound dogs. - - - -Connect With Our Host:Safaniya Stevensonhttps://www.linkedin.com/in/safaniyastevenson/ About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

#284 Brand | Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser."Dave and Ari Cover:The key differences between category creation and strategic positioning, and why it matters for B2B marketersThe steps to building a brand story that resonates with both your internal team and your target audienceHow focusing on the last 20% of branding efforts can elevate your company above the competitionTimestamps(00:00) - - Intro to Ari (04:33) - - Rapidly Growing Enterprise Browser Company Secures $375M in Series D Funding (08:42) - - SEO Strategy vs Branding (14:09) - - How Brand is an Art and a Science (19:24) - - Challenges in Cybersecurity Branding (21:08) - - Early Stage Marketing (29:48) - - Cognitive Behavioral Branding (34:57) - - How Ari Manages Projects with the Brand Team (37:07) - - Comfortable vs. Uncomfortable Approaches to Brand Strategy (41:25) - - What Founders Really Want to Do (46:31) - - Balancing the Day-to-Day with Visionary Goals Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

Family firms thrive on loyalty, but unspoken assumptions can quietly derail both relationships and results. In this episode, Dr. Donna Marino, psychologist and family-business coach, shares how leaders can spot early red flags, break the “story loops” that fuel conflict, and rebuild trust with practical, repeatable tools. From succession anxieties to complex realities like addiction, mental health, and dementia, Dr. Donna offers a clear path to healthier conversations, stronger governance, and a culture where people feel seen, heard, and accountable.Key Topics DiscussedSpot early warning signs of relational risk during transitions (succession, retirement, sell vs. pass-down) and intervene before resentment calcifies.Name and test assumptions by labeling them as “stories,” checking facts, and inviting direct conversation to reset expectations.Practice courageous conflict with clear ground rules (turn-taking, no interruptions), active listening, and vulnerability that repairs trust.Address complex issues head-on (addiction, mental health, dementia) and codify governance (bylaws, board terms, and decision criteria) to reduce crisis risk.Rebuild broken trust through one-on-ones, facilitated dialogues, and alignment on shared purpose so teams can move forward together.Navigate succession identity shifts by coaching both generations by supporting the retiring leader's transition and empowering next-gen innovation.Connect with Dr. Donna Marino on LinkedIn or visit drdonnamarino.comBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

If you're frustrated because your content isn't performing despite having great expertise and valuable insights to share, you can make a few simple swaps to address the issue. The problem isn't your knowledge, it's that you're using outdated content approaches and treating Instagram like it's your email list. Today I'm giving you specific content swaps that will take your posts from basic to scroll-stopping, because here's the truth: you can't just repurpose content across platforms and expect it to work. Every platform has a different purpose and people go there expecting different things. When you try to make your Instagram posts do the job of your emails or podcast episodes, everything suffers. I'm breaking down the exact swaps I use with my media mapping framework to transform generic topics into platform-native content that actually converts. From connection-focused posts that go beyond "here's my morning routine" to credibility content that does more than just share client screenshots, these swaps will help you create content that feels fresh, specific, and engaging. The reality is that many of you think you're bad at content creation, but you're actually just being lazy with your content strategy. You're stuck in a repurposing cycle that's making you work harder, not smarter, because content that doesn't perform means you have to create two to three times more of it to get the same results. In today's episode, we're talking about: Why diary-style posts aren't connecting  How to make trend-based content actually valuable  The credibility content upgrade  Why your framework posts aren't landing  The platform-specific approach Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

Monster trucks, skeletons, and a CMO who doesn't think about cost analysis very often. In this in-studio conversation, Torq CMO Don Jeter breaks down how brand-led world-building beats feature dumps, why entertainment now matters more than information on the trade show floor, and how a Monster Jam partnership and an episodic LinkedIn “junior intern” series created real pipeline by earning mental real estate long before buyers are in-market. We get into the 60-day rebrand sprints, showing up at Black Hat, aligning sales and product so bold creative actually converts, measuring what matters when attribution gets fuzzy, and using AI for brainstorming without shipping “AI slop.” Stick around to the lightning round where Don reveals his $10M marketing moonshot and the sacred marketing belief he thinks won't age well. If you care about brand, demand, and breaking B2B sameness, watch through to the end and then queue it up on audio for the commute. Key Moments: 00:00: Brand > Features: Cold Open02:09: Rebrand to Stand Out (Not Blend In)03:53: Trade Show Strategy + Monster Jam Booth07:31: World-Building for B2B Brands10:02: Episodic LinkedIn: Meet “Intern Trevor”13:18: Do Bold Stunts Actually Drive Revenue?20:16: Brand x Product x Sales: Tight Alignment30:04: Polarizing on Purpose: Handling the Haters34:30: Collabs, Culture & Consistency (Beyond F1)38:52: AI for Ideas, Humans for Taste45:00: Hiring Creatives + Technical PMM Muscle48:03 Lightning Round (Super Bowl Ads, Hot Takes & More)  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If “you” online isn't the same you who shows up in person, you're not alone.  Most founders haven't taken the time to align their personal identity with how they present themselves online. But that clarity–on the inside and out–is what gives your brand staying power. This is a special episode where I joined Jesse Paliotto on FastSpring's Growth Stage podcast to talk about personal branding, founder identity, and why branding from the inside out is the only way to build a business that lasts. The SOULiD Framework Every founder already has a personal brand. The question is–does yours reflect the essence of who you are? In this episode, I share the framework we've used with hundreds of entrepreneurs at brandiD to help them uncover their true differentiators, define their vision, and build a brand around what makes them unique.  Practical Tips for Founder Visibility We talk about the most common mistakes entrepreneurs make when they try to grow their brand–and what to focus on instead. I share how to do a quick audit of your digital presence (hint: it starts with a Google search), why AI can't replace real personality, and what every founder needs to know before they hit publish. Whether you're just getting started or working to build long-term visibility, this conversation will help you focus on what really moves the needle. Enjoy this episode… Soundbytes 16:43 - 17:02 “So many people don't do this, but buy your vanity URL. So buy your first name, last name, and the .com. Even if you have a company, it's not so you don't feel like it's about building your personal brand, you should still point that vanity URL to your about page on your corporate site.” 11:01 - 11:18 “When we know what we stand for, we can talk about those things in a way, with conviction–and those also can be very sticky points, both in a positive and negative way to attract our ideal clients.” Quotes “Resilience as entrepreneurs, I think it's absolutely one of the top three qualities we need to be successful.” “In today's world, consumers are so much more savvy around companies they're supporting or not supporting.” “People don't think they have a personal brand. But, we all do.” Links mentioned in this episode: Connect with brandiD Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/ Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g  Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host Website: https://fastspring.com/ Connect with FastSpring on LinkedIn: https://www.linkedin.com/company/fastspring/

When Experience Gets Rebranded Off the Menu What happens when a brand forgets that experience—not logos—creates loyalty? In this episode of A Shark's Perspective, Shark is joined by licensed therapist and social media influencer Trey Tucker to explore Cracker Barrel's controversial rebrand. Together they unpack the psychology of nostalgia, why customers revolt when traditions vanish, and how brands risk everything when they lean away from what makes them unique. Key Takeaways Protect the Experience – Great experiences create differentiation stronger than any logo. Marketing Can't Fix Everything – Operations, culture, and service matter more than cosmetic changes. Invest in What Lasts – $700 million spent on logos won't fix cold biscuits; true growth comes from food, service, and culture. If you want to understand the intersection of branding, psychology, and customer loyalty—this is an episode you don't want to miss.

The outlook for gift boutiques, online & in person, is shifting fast, and if you're a business owner, you'll want to pay attention. In this episode, I break down what's happening in the market, why customer expectations are changing, and how you can position your business to thrive in the middle of it all. 

Leading with a growth mindset isn't just a buzzword—it's a transformative approach that defines how businesses adapt, innovate, and thrive in competitive markets. For Larisa Walega, Chief Growth Officer at Ziebart, this mindset has been the foundation of a remarkable career and a driving force behind the evolution of a 65-year-old global brand. Ziebart is a name many associate with automotive protection, but under Larisa's leadership, the brand has become much more. Today, it operates in 37 countries with over 400 locations, serving millions of customers worldwide. That level of scale doesn't happen by chance. It's the result of forward-thinking strategies, deliberate culture-building, and a willingness to embrace change when others resist it. Larisa's journey with Ziebart began in field marketing—a role that gave her an up-close perspective on the challenges and opportunities facing franchise owners. That hands-on experience shaped her leadership philosophy. She believes growth starts with listening, understanding stakeholder goals, and aligning strategies to support them. This isn't theory; it's a practical application of leading with a growth mindset. For Larisa, adaptability isn't optional—it's essential. Her rise to the C-suite coincided with one of the most pivotal chapters in Ziebart's history: rebranding. Legacy brands often face an identity challenge. They carry decades of success, but shifting consumer expectations and market disruptions demand reinvention. Rather than clinging to the past, Ziebart doubled down on transformation, modernizing its image and strengthening its positioning as the leader in automotive appearance and protection. That decision required bold leadership, and Larisa played a central role in making it happen. What does leading with a growth mindset look like in practice? It's a mix of strategy, empathy, and execution. Larisa emphasizes the importance of culture—both at corporate headquarters and within franchise locations. For her, team members are not just employees; they are brand ambassadors. Building a strong internal culture translates directly into customer experience. When employees feel valued and connected to a company's mission, they deliver better service, foster loyalty, and strengthen the brand. Technology also plays a key role. Under Larisa's leadership, Ziebart embraced digital tools to enhance customer engagement and streamline operations. This included integrating systems that make it easier for franchisees to connect with customers through text, email, and other digital channels. These shifts might seem minor, but they reflect a mindset focused on relevance and responsiveness—two traits that define market leaders. Ford Saeks, a business growth strategist and longtime advocate for operational excellence, often underscores this principle: businesses that fail to adapt risk becoming obsolete. Leading with a growth mindset means anticipating change and preparing for it long before the market demands it. Larisa embodies that principle, guiding Ziebart through initiatives that prioritize customer needs while safeguarding franchisee success. Franchising, by nature, requires balance. Brands must maintain consistency while allowing flexibility for local markets. For Larisa, the answer lies in systems and relationships. A structured framework ensures brand integrity, while strong communication fosters collaboration and trust. This dual approach has helped Ziebart maintain decades-long relationships with many of its franchise owners—a rarity in today's fast-changing business environment. Recognition of Larisa's influence extends beyond Ziebart. She chairs the International Franchise Association's Women's Franchise Committee and serves on its Board of Directors. Her leadership has earned her accolades from Entrepreneur, Brand Innovators, and 1851 Franchise, placing her among the top thought leaders shaping the future of franchising. As industries navigate economic uncertainty, labor challenges, and technological disruption, one truth stands out: companies that embrace growth-minded leadership will outpace those that don't. Leaders like Larisa Walega demonstrate that success isn't about maintaining the status quo—it's about challenging it. By fostering innovation, empowering teams, and staying customer-focused, brands can achieve sustainable growth in any market. Leading with a growth mindset isn't just a leadership style. It's a competitive advantage. And for organizations willing to embrace it, the opportunities are limitless. Watch the full episode on YouTube. Fordify LIVE! streams every Wednesday at 11:00 a.m. Central across all social media platforms, featuring conversations with top business leaders. New episodes of The Business Growth Show podcast drop every Thursday. About Larisa Walega Larisa Walega is the Chief Growth Officer at Ziebart, a global automotive appearance and protection brand with more than 400 locations in 37 countries. With over 16 years at Ziebart, Larisa has led initiatives in franchise development, marketing, and brand transformation, helping position Ziebart as a modern leader in its category. She serves as Chair of the International Franchise Association's Women's Franchise Committee and sits on the IFA Board of Directors. Recognized as a Top 100 Influencer in Franchising and honored by Entrepreneur and Brand Innovators for her marketing leadership, Larisa is passionate about building strong cultures, driving innovation, and leading with a growth mindset. Learn more about Ziebart. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience helping organizations—from startups to Fortune 500s—generate more than a billion dollars in sales. As President and CEO of Prime Concepts Group, Inc., Ford specializes in marketing strategy, innovation, and customer engagement. He is the founder of Fordify LIVE and The Business Growth Show podcast, where he shares real-world insights for business leaders. An award-winning entrepreneur, Ford has authored five books, holds three U.S. patents, and speaks globally on growth strategies and leadership. Learn more at ProfitRichResults.com and watch his show at Fordify.tv.

In this solo episode, host Meghan Lynch, CEO of Six-Point Strategy, unpacks why “letting your work speak for itself” no longer cuts it—especially for generational businesses. She reframes brand as your transferable reputation, shares an example client story, and outlines how intentional brand strategy fuels growth, attracts talent, and boosts enterprise value.Key Topics DiscussedReframe brand as reputation you actively shape - not logos or taglines.Identify mindsets that stall growth - status-quo comfort, craft-first pride, and misconceptions about brand.Learn from one family business's example: protect distinct visual IP, focus categories, prune underperformers, and integrate customer feedback to regain leadership.Spot the hidden costs of ignoring brand - plateaus, missed “return on luck,” hiring/retention friction, and valuation drag.Build a brand that outlasts a single leader - make trust transferable across generations and management.Take the leadership challenge - audit whether your brand is working for or against you, and where clarity is missing.Connect with Meghan Lynch on LinkedIn or visit Six-Point StrategyBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

Today on Entrepreneur Conundrum, Virginia sits down with Doug Zarkin, brand leader, keynote speaker, and author of Moving Your Brand Out of the Friend Zone. Doug brings a wealth of experience from shaping powerhouse brands like Avon, Victoria's Secret PINK, and Pearle Vision.He shares:His journey from agency life to leading global consumer brands Why entrepreneurs should adopt a “think human” philosophy in marketing How to balance short-term revenue goals with long-term customer relationships The real purpose of marketing (and how to avoid alienating your audience) His best advice for overcoming roadblocks and moving forward

The CPGGUYS are joined in this episode by Ron Bielski, Managing partner, Global FMCG lead of NielsenIQ Next which is the strategy, growth and transformation consulting division of NIQ. This episode is an industry focused one that will span the spectrum of macro and microeconomics and what CPG brands can really do about it as they look for volume growth. This episode is sponsored by NielsenIQFollow Ron on LinkedIn at:https://www.linkedin.com/in/ronbielski/Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow NielsenIQ Next online at: https://nielseniq.com/global/en/solutions/quest-for-next/Ron answers the following questions : Decompose what is this strategic consulting arm of NIQ?As Head of Strategy Consulting, how are you advising CPG brands to evolve in response to the most critical market shifts—especially regarding consumer behavior, inflation, and supply chain volatility?With vast shopper data at NIQ's disposal, how do you help clients move beyond data collection to actionable, predictive strategies that drive growth and resilience?How is the rise of e-commerce and digital marketplaces reshaping your strategic consulting approach for CPG clients balancing online vs. traditional brick-and-mortar?Many retailers are expanding private label offerings, while consumers are more price-conscious than ever. How are you positioning CPG brands to preserve margin and differentiate in this environment?Consumer demand for sustainability and ethical branding is rising. How does your team at NIQ support brands in aligning these consumer values with business performance, avoiding both underperformance and greenwashing?What role is AI playing in NIQ's strategic consulting capabilities—from forecasting to scenario planning—and how are you helping clients adapt to its usage?As global consumer markets diverge post-pandemic, how do you help clients calibrate strategies across diverse regions—from developed to emerging markets?How are you advising on quicker innovation cycles and stronger retailer collaborations to capture incremental growth opportunities amid expedited category changes?What modern KPIs—beyond sales and market share—do you recommend for measuring the long-term impact of strategy consulting engagements in areas like brand health, consumer loyalty, and omnichannel effectiveness?Reflecting on your career in strategy consulting, which lessons do you hold most valuable? And what emerging CPG trends excite—or concern—you the most looking ahead?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appeaCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The Cracker Barrel Logo change recently to a plain, minimalistic design caused a massive uproar all over social media and tv. There's 3 big lessons small business owners can learn so you never have to upset your customers this way.

It's not easy to make people rethink their assumptions. If you want to shift perception, you need to challenge expectations, gently, cleverly, and sometimes with a perfectly executed deepfake.That's the brilliance of Orange's Women's Soccer Ad, a mind-bending celebration of women's soccer disguised as a highlight reel of men's soccer. And in this episode, we're decoding its genius with the help of Angie Westbrock, CEO of Standard AI.Together, we explore what B2B marketers can learn from surprising your audience, staying true to both your brand and your customer, and not allowing biases to affect your content.About our guest, Angie WestbrockAngie Westbock's mission is to build high-performance, diverse teams that transform challenges into opportunities. With a solid background as COO and now CEO, she thrives on aligning our company's strengths to create impactful solutions, all while cultivating a culture that celebrates diversity and encourages groundbreaking ideas.Angie is currently serving as the CEO at Standard AI, a startup using AI and computer vision technology to help retailers and brands optimize operations and bottom lines through real-time insights into shoppers' in-store experiences. With a non-traditional background beginning in CPG and then moving into tech, her experience spans from stealth start-ups to IPO to Fortune 500 companies. Leveraging this expertise in commercialization strategy and growth, Angie is able to guide organizations through every phase of development. What B2B Companies Can Learn From Orange's Women's Soccer Ad:Surprise your audience. Great marketing can earn attention through clever misdirection, then deliver a powerful payoff. The Orange ad didn't just say women's sports deserve respect,  it showed it by tricking viewers into watching with existing bias, then rewiring their perception. Angie explains, “Had they not executed the deepfake as well as they did, you would've noticed it from the beginning, and it would've just validated any of the biases that were already there.” The same applies to B2B: stop announcing your message, design it to unfold in a way that surprises and engages.Technology isn't the story; the outcome is. Orange used advanced deepfake technology, but they never made that the headline. The ad wasn't about AI, it was about bias, identity, and respect. The technology was the tool, not the message. “We always try to  tie it to the customer's use cases and ROI versus just about the tech,” says Angie. This is a trap many B2B companies fall into. You're proud of your tech stack, your infrastructure, your proprietary model, and rightly so. But your buyer doesn't care. They care about what your product helps them become. Sell the before and after, not the engine.Don't let your biases affect your content. Too many B2B marketers create content for the people who already agree with them, existing customers, internal stakeholders, or the "safe" ICP. But powerful messaging challenges assumptions. Orange didn't make an ad to celebrate women's soccer for people who already love it, they made an ad to get skeptics to pause and rethink. Angie says, “It wasn't just to the women to honor them and to empower them. It was actually to the men also, to say, you need to revisit your thinking here.” In B2B, you're often selling change: a new workflow, a new tool, a new way of doing things. That means your messaging needs to meet people where they are, not where you wish they were. Quote“ We get so caught up in what we want to say that we don't take into consideration the very specific viewpoints of the customer that you're selling to and making sure that it's going to land with them in a way that aligns with how they're thinking.Time Stamps[00:55] Meet Angie Westbrock, [01:00] Why Orange's Women's Soccer Ad [01:50] What Standard AI Actually Does[05:33] Why Physical Retail Is Still Underrated[11:38] Designed for Rewatching and Social[13:51] Real Tech, Real Players, Real Impact[14:55] Messaging That Reaches the People Who Need to Hear It[21:59] B2B Marketing Takeaways from Why Orange's Women's Soccer Ad [34:38] Not a Cheap Trick — A Trusted Brand Moment[38:13] It All Starts With a Single Shift in Mindset[40:00] What Marketers Want From In-Store Strategy[47:41] Standard AI's Brand Strategy and Differentiation[52:40] Final Thoughts: Break Through the NoiseLinksConnect with Angie on LinkedInLearn more about Standard AIAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode of The Leadership Sandbox, Tammy dives into the recent Cracker Barrel rebranding debacle. This corporate misstep, a $700 million gamble aimed at attracting a younger demographic, led to a 14% stock drop and a massive customer backlash. Tammy dissects the four major lies leaders told themselves that led to this catastrophic failure. You'll discover why a brand's most valuable asset lives in the memory and emotion of its customers—and what happens when you strip that away. This isn't just a story about a failed rebrand; it's a critical leadership lesson on the dangers of ignoring your core identity, failing to connect with your audience, and letting financial recklessness get disguised as innovation. Key Takeaways for Leaders Your Brand is an Emotion: A brand's value is rooted in nostalgia and emotional connection. Without it, your brand becomes soulless. The Cost of Ignoring Your Customer: Chasing a new market while alienating your core customer base is a recipe for disaster. Arrogance vs. Integrity: Long-term strategy without short-term integrity is just arrogance. Ignoring customer feedback to push a "modern" agenda is a critical failure of leadership. Financial Recklessness: Understand the difference between a sound investment in your brand and a financially reckless gamble disguised as modernization. In This Episode, You'll Learn: Why Cracker Barrel's $700 million rebrand led to a massive stock drop and customer backlash. The four communication lies leaders believed that led to this major misstep. How to prioritize brand integrity and emotional connection in your business strategy. Why ignoring customer sentiment is the most dangerous form of leadership. How to avoid being "dead right" by leading with both strategy and humility. Join us in the sandbox to explore the lies leaders tell themselves and how to avoid making a fatal mistake. 

Send us a textThe transition from college to adulthood has dramatically transformed over recent decades, with financial independence, full-time employment, and independent living occurring much later for today's graduates than their 1980s counterparts. Yet despite these shifting timelines, Sallie Mae's latest research reveals that higher education continues to deliver tremendous value for Gen Z.According to Annat Shrabstein, Senior Director of Consumer Insights & Brand Strategy at Sallie Mae, their "How America Succeeds After College 2025" report uncovers interesting insights about what success truly means for recent graduates. Research reveals a significant shift in how Gen Z defines post-college success, balancing financial health, mental wellbeing, and career satisfaction in a world where traditional adulthood milestones are happening later than ever. The data challenges common assumptions about higher education's value while highlighting critical opportunities to better prepare students for life after graduation.• Only 25% of 21-year-olds in 2021 were financially independent, compared to 42% in 1980• 90% of recent graduates report positive college experiences, with 70% believing education was worth the cost• 74% of grads who used student loans say they would have rather borrowed than not gone to college • Students who use career services are significantly more likely to find jobs in their field• 64% of graduates wish they had fully engaged in all their college had to offer• Having a mentor is the attribute most strongly associated with post-college success• Almost two-thirds of recent graduates are living with parents two years after collegeVisit salliemae.com to access college planning tools including Scholly Scholarship Search, Scout College Search, step-by-step FAFSA guides, and research reports. Email lisa@drlisahassler.com to share stories about what's working in your schools.

You have all the strategies, all the frameworks, and all the tools, but you're still not implementing them. At this point, you know the problem isn't your lack of knowledge. Today I'm switching things up from my usual strategy heavy episodes to tackle the real issue that's keeping you stuck: your mindset around marketing and content creation. After being surrounded by entrepreneurs outside my direct industry, I've realized we're complaining about posting 3 times a week while others are treating content creation like the full-time job it actually is. The truth is, we're headed toward a future where you can't afford to be on just 1 platform anymore, and if you can't manage 2 posts now, you're going to struggle when the standard becomes 6 posts across multiple platforms just to crack six figures. This isn't about adding more to your to-do list, it's about fundamentally shifting how you think about content and marketing in your business. I'm walking you through the exact mindset shifts that have allowed me to expand my marketing platforms and treat content creation like what it actually is: the primary way I make money. From stopping the comparison trap with other niches to understanding why discomfort in content creation is actually data, these shifts will change how you approach your entire marketing strategy. In today's episode, we're talking about: How to reframe every post as a salesperson knocking on 1,000 doors The difference between teaching and selling through content  Why comparing your content to other niches is sabotaging your strategy How comfort in content creation is actually preventing your growth  The mindset shift from inspiration-based posting to systematic content creation  Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Storytelling has become an essential marketing strategy that helps brands forge lasting connections with their audience. Nandini Sankara, Vice President, Marketing and Brand Strategy, and Spokesperson for Suburban Propane, highlights the pivotal role storytelling plays in shaping brand perception. She offers strategic insights for creating narratives that capture attention in a fun and engaging way.D S Simon Media is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards. To learn more about D S Simon Media's services, email us at news@dssimon.com.

Want clarity on your leadership style? Take the quiz at www.bebrightlisa.com/quiz Stepping out of corporate and into coaching, thought leadership, or entrepreneurship can feel like walking around in shoes that don't quite fit yet. You're excited about what's next, but you can't shake the feeling that you're still “becoming” the person you want to be. In this episode, visionary business coach and personal branding expert Lisa Guillot shares the identity-shifting work behind confident visibility. You'll learn how to release the version of you that no longer serves your vision and step into the leadership presence that will attract your future clients.

In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Jen Traeger, second-generation leader of United Skates of America and certified family business coach. Jen shares the fascinating story of how her family grew the company into the world's largest roller skating brand while building wealth through a strategic real estate model. From navigating leadership transitions to fostering an ownership mindset among employees, Jen offers candid insights on sustaining a family business across generations—and why success means more than staying in the rink.Key Topics DiscussedBuilding a generational business model – How United Skates of America scaled from a single rink to a nationwide brand by pairing operational growth with strategic real estate acquisition.Leadership transitions with intention – Why the Traeger family chose non-family CEOs and how that decision fueled company success.Cultivating an ownership mentality – Teaching financial literacy and transparency at every level of the organization.Balancing family values with business needs – How empathy, trust, and treating employees like family shaped a strong workplace culture.The role of real estate in long-term profitability – Leveraging property ownership to provide stability and reinvestment opportunities.Succession planning with grace – Lessons from moving leadership from Gen 1 to Gen 2 and preparing for the next chapter.Connect with Jen Traeger on LinkedIn or visit execfamilybusinesscoach.comBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

If your logo is “fine” but doesn't feel like you, attract the right clients, or work across platforms... it's probably not doing its job.In this episode, I'm diving into why logos should come after brand foundations, the difference between pretty and purposeful, and how to make your logo work everywhere from websites to socials.What You'll Learn:Why your logo should be one of the last things you designWhat makes a logo purposeful, not just prettyKey mistakes that make logos clunky or hard to useWhat to include (and exclude!) in a clean logoWhy your logo supports (not defines) your full brandHow to design logos in Canva properlyGet your free ticket to the Design Masterclass

Welcome to episode #998 of Six Pixels of Separation - The ThinkersOne Podcast. Annie Wilson is a marketing professor at the Wharton School of the University of Pennsylvania and co-author, with Ryan Hamilton, of The Growth Dilemma - Managing Your Brand When Different Customers Want Different Things. Her work examines the deep interplay between consumer behavior, culture and brand identity, helping leaders understand why growth often creates as many risks as it does opportunities. In The Growth Dilemma, Annie unpacks how efforts to reach new customer segments can clash with the values of loyal buyers, sometimes threatening the very meaning of a brand. Drawing from real-world examples (from Apple's software missteps to Gucci's unintended association with reality TV fame) she reveals how scarcity, exclusivity and cultural perception shape brand power in ways most executives overlook. Beyond brand strategy, Annie's research and teaching explore the ways marketing has evolved as a discipline, especially in an era of AI, fragmented media and globalization. She highlights how authenticity, community and cultural nuance are becoming non-negotiable for sustainable success, and why short-termism remains one of the most dangerous traps for modern marketers. For those navigating the intersection of consumer connection and cultural influence, Annie offers a critical lens on how to balance growth with integrity, how to adapt without betraying your core identity and how to see branding not just as a commercial practice, but as a cultural one. This conversation is essential listening for anyone grappling with the future of marketing in an age of shifting consumer expectations, technological disruption and global homogenization. Enjoy the conversation... Running time: 1:01:53. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on X. Here is my conversation with Annie Wilson. The Growth Dilemma - Managing Your Brand When Different Customers Want Different Things. Follow Annie on LinkedIn. Chapters: (00:00) - The Changing Landscape of Marketing. (02:56) - AI's Role in Marketing Education. (05:49) - The Evolving Perception of Marketing as a Career. (09:13) - Advertising in a Fragmented Media World. (12:07) - Branding in a Personalized Market. (14:59) - The Growth Dilemma: Balancing Consumerism and Sustainability. (33:01) - Cultural Influence Over Brand Identity. (35:53) - The Balance of Growth and Authenticity. (39:01) - The Evolution of Consumer Connection. (41:47) - Navigating Brand Growth and Consumer Expectations. (47:07) - Short-Termism in Marketing Strategies. (51:58) - Scarcity and Exclusivity in Brand Strategy. (55:52) - Consumer Perception and Brand Influence.

AI video ads are here, but are they ready for prime time? In this episode of Death to the Corporate Video, Umault founder and creative director Guy Bauer shares the five things you need to know before diving in. From the murky legal landscape, to the limits of what AI actually solves, to the backlash (and wasted credits) you should expect - Guy breaks down the realities of making AI-generated ads after producing four of them himself. Whether you're curious about the potential of AI in video marketing or wondering how to avoid the biggest pitfalls, this episode will help you understand where the magic is—and where the hype ends.

Chris Holman welcomes back Nakia Mills, VP of Digital Marketing and Brand Strategy, Better Business Bureau®of Michigan Southfield, MI. Now that the Eastern and Western Michigan BBBs have merged, this is the first BBB of Michigan Torch Awards recognizing businesses throughout the entire state (besides the 3 counties near the border that are served by Toledo). Tell us about these awards? What are the Criteria, which are focused on 4 areas: character, culture, customers and community? Do leaders demonstrate a high level of personal character? Does the organization foster and inspire an ethical culture? How does the organization generate trust with customers? How does the organization interact with the community ? Are there other criteria? Must be in 80-county Michigan service area Don't have to be BBB Accredited For profit and 501c6 applicants must have a "B" rating or better Must have been in business at least 3 years Government agencies not eligible Winners from the past 3 years are not eligible How are entries are evaluated? (by an independent, volunteer panel of judges comprised of business, nonprofit and community leaders. ) Please give a quick run down of the 8 total awards? based on size this year: 6 business categories (ranging from 1-3 to 100+ employees) and 2 nonprofit categories (less than 20 and 20+ employees) How to nominate a business or apply for your own business to win? at bbb.org/miawards When are Applications due by? September 7 When is the Awards ceremony to recognize winners? will be held in November Other topics if we need to fill time: BBB is hosting a skilled trades career fair in partnership with Schoolcraft College on September 25th. » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN's YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today's episode, host Sara Payne is joined by Melissa Prusher, an accomplished B2B healthcare marketing leader with 25 years of experience in professional services and a deep focus on healthcare IT. Together, they unpack one of the most underappreciated drivers of brand credibility, customer loyalty, and market momentum in B2B healthcare: human capital. Sara and Melissa dive into how the people behind the brand—employees, leaders, customer-facing teams—impact brand perception, trust, and community advocacy. They explore practical strategies for aligning internal culture, marketing, sales, and delivery teams to ensure the experiences promised during the sales process are lived out through implementation. They also discuss actionable ways marketing leaders can activate both partners and employees to serve as authentic brand advocates—without losing the polish or control that can worry corporate stakeholders. The conversation spans the unique challenges and opportunities of B2B healthcare marketing, from navigating complex decision-making cycles with clinicians, IT, and procurement leaders, to building trust among evidence-driven buyers by showcasing real-world outcomes and partnerships. Real-life examples from Melissa's career, plus a fun quick-fire round about admired brands, marketing myths, and timeless leadership advice, round out a rich episode packed with both strategic insights and practical tips. Key Takeaways: People Are the Greatest Brand Asset: Melissa emphasizes that in B2B healthcare, buyers don't just evaluate products and platforms—they evaluate the people behind them. Employees, partners, and advocates are a company's most valuable assets. Their actions, professionalism, and alignment across the buyer journey directly shape trust, credibility, and differentiation in a crowded market. Marketing's Role in Ensuring Alignment and Continuity: As organizations grow and service offerings expand, maintaining alignment between marketing, sales, and delivery becomes more complex—but also more crucial. Marketing must act as both gatekeeper and advocate, ensuring consistent messaging, customer experience, and values are reflected at every touchpoint, from pre-sale promises to post-sale execution and storytelling. Building Brand Credibility with Evidence and Advocacy: Healthcare buyers—especially clinicians and IT leaders—rely on evidence and peer validation over flashy claims. Brands must back up their promises with concrete examples and case studies that demonstrate outcomes. Melissa highlights the importance of forming a “community of advocacy”—actively partnering with customers and industry voices to tell authentic shared stories via media, webinars, bylines, and conferences. Activating Employee Advocacy at Scale: Brands can no longer rely solely on executive spokespeople or polished corporate channels. Melissa recommends empowering employees to share brand stories, successes, and experiences on social media and professional platforms to extend reach and build trust through relatable, authentic voices. She outlines practical frameworks for doing this—establishing guidelines, structured programs, and easy-to-share content, plus embracing both formal and informal advocacy to harness the “power of your network's network.” Measuring the Soft Power of Trust and Community: Though brand trust and advocacy don't always translate neatly into immediate business metrics, they drive critical outcomes—like improved recruitment, greater media interest, and increased customer loyalty. Melissa suggests looking at utilization rates, talent pipeline improvements, engagement growth, and anecdotal feedback alongside hard KPIs. Over time, these “soft” investments in people and stories deliver tangible business results, fueling the virtuous circle of brand advocacy and...

Most entrepreneurs make business decisions based solely on sales data. But I've learned that auditing your entire marketing ecosystem gives you a much clearer picture of what's actually working and what needs to change. In today's episode, I'm walking you through the comprehensive marketing audit framework I use to make informed business decisions in my seven-figure creative agency. This isn't about analyzing individual content performance. It's about taking a 360-degree view of your messaging, positioning, funnel, brand perception, and systems to understand why certain offers aren't converting or why you're attracting unqualified leads. I'm sharing how this audit approach helped me realize that people were buying our rebrand service first, then Sales Studio, when I wanted Sales Studio to be the entry point. That insight led me to completely reposition Sales Studio as campaign support that helps people make money, which then funds their rebrand investment. You'll learn the 5 key areas I audit: service and audience alignment messaging and positioning content performance  conversion points in your funnel visual branding consistency  Plus, I'm breaking down how to use these findings to make strategic decisions about offer direction, platform focus, and whether you need new systems or just need to double down on what's already working. In this episode, we're chatting about: • The 5-part marketing audit framework • How I repositioned Sales Studio  • Beyond vanity metrics  • How audit findings should inform offer direction, platform focus, and resource allocation Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

Ready to build you personal brand in a simple and structured way? I got you! What You'll Learn: How to create a clear brand umbrella that organises your entire messaging hierarchy Why specificity in your target audience is crucial (and won't scare away good clients) The four levels of your brand umbrella framework How to audit your products and services for brand alignment Why your messaging needs to make people feel like you're reading their mind Key Takeaways: Your brand umbrella is what you want to be known for - not just what you do, but what you're here to do in the world Get so specific with your ideal client that you could call them out in a crowd Content themes should blend business expertise with personal insights (70/30 split works well) If you don't love your product suite, you won't sell it effectively Train your AI tools with your authentic voice and client problems for better messaging Resources Mentioned: Amplify Accelerator (Suz's main programme) AI tools: Claude and ChatGPT for content creation   **************** ⋒ WORK WITH SUZ Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify 1:1 Coaching - https://www.suzchadwick.com/bc Shop - https://www.suzchadwick.com/shop   ⋒ My 2025 YouTube Equipment & Tech: Descript - www.suzchadwick.com/descript DJI Pocket Osmo 3 - www.suzchadwick.com/DJI Softbox Lighting - MSKIRA Softbox DJI Tripod - EUCOS 62' Tripod   ⋒ PODCAST LINKS Listen on Apple: https://suzchadwick.com/applepod Listen on Spotify: https://suzchadwick.com/spotify Listen anywhere else: https://kite.link/BrandBuildersLab   ⋒ FOLLOW SUZ CHADWICK TikTok: /suzchadwick Instagram: /suzchadwick LinkedIn: /suzannechadwick Join the community: https://www.suzchadwick.com/subscribe   About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!  

You've invested in a logo, typography, and visuals that look amazing—but your brand still isn't converting. Why?In this episode of The Unified Brand Podcast, we break down the myth that branding starts and ends with visuals. We uncover what truly drives brand growth—positioning, messaging, and strategic clarity—and why most brands fail to connect with their audience or align internally.Learn:Why beautiful design isn't enoughThe hidden power of brand strategyHow positioning shapes perceptionWhat causes marketing to feel like "shouting into the void"Real-world examples of brands that turned things around with strategy-first branding

The Say YES Sisterhood is your invitation to a vibrant community of women who are embracing their dreams, reclaiming their joy, and living life with intention. Join today!Welcome to the Say YES to Yourself! Podcast—the show for midlife women, empty nesters, and those navigating major life transitions like divorce, reinvention, and rediscovery. If you're ready to shed old roles and finally put yourself first, you're in the right place.In this episode, Wendy speaks with Siew Ting Foo, former Chief Marketing Officer turned author, podcaster, and soulful brand strategist. After 25 years leading global marketing at brands like Unilever, Mars, Diageo, and HP, Siew is now guiding leaders in building brands guided by soul, not just strategy.They explore: Why reinvention requires presence How to align personal purpose with professional evolution The five pillars of a brand with soulThis is your reminder that the most powerful brand you'll ever build begins with presence, not pressure.Connect with Siew:Get her book: Building Brands with SoulHer Podcast: Leadership With SoulHer Website: SoulForProfit.orgLinkedIn________________________________________________________________________________________ Say YES to joining Wendy for her: Say YES Sisterhood PWH Farm StaysPWH Curated France TripsInstagram: @phineaswrighthouseFacebook: Phineas Wright HouseWebsite: Phineas Wright HousePodcast Production By Shannon Warner of Resonant Collective Want to start your own podcast? Let's chat! If this episode resonated, follow Say YES to Yourself! and leave a 5-star review—it helps more women in midlife discover the tools, stories, and community that make saying YES not only possible, but powerful.

In this episode of the Sunlight Tax podcast, I talk with Reggie Tidwell and Tim Scroggs, the founders of the design agency 40 Hearts. We dive into their journey as designers, explore the impact of AI on the creative industry, and discuss why community and branding matter so much during times of economic uncertainty. Our conversation highlights the need for genuine human connection and the enduring value of creativity in navigating challenges.   Also mentioned in today's episode:   02:52 Meet the Designers: Reggie Tidwell and Tim Scroggs 08:38 Creating Enduring Value in Design 11:58 Navigating Client Relationships and Brand Strategy 14:49 Building Confidence as a Designer 17:35 Embracing the Unknown in Creativity 23:55 AI and the Future of Design 29:56 Community and Connection in the Design World 32:36 The Impact of AI on Creativity and Humanity 41:19 The Importance of Intuition and Human Connection   Takeaways The design industry is evolving with the introduction of AI, but human creativity remains irreplaceable. Branding is essential for businesses, especially during economic uncertainty. Transitioning from a beginner to an expert designer involves gaining confidence and experience. AI should be viewed as a tool to enhance creativity, not a replacement for it. Isolation is a significant challenge for creatives, and community support is vital. Understanding client needs is crucial for effective branding and marketing strategies. Creativity thrives in environments that value human connection and collaboration. The future of design will require a blend of technology and human intuition.   If you enjoyed this episode, please rate, review and share it! Every review makes a difference by telling Apple or Spotify to show the Sunlight Tax podcast to new audiences.   Links: Link to pre-order my book, Taxes for Humans: Simplify Your Taxes and Change the World When You're Self-Employed. Link to pre-order my workbook, Taxes for Humans: The Workbook Get your free visual guide to tax deductions Check out my program, Money Bootcamp  

In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Mark Moffatt, third-generation president of Moffatt Products, a 71-year-old design and manufacturing company rooted in family tradition and smart innovation. Mark shares how a simple under-hood lamp evolved into a versatile flex-arm solution used in medical and industrial settings. He offers a candid look at the pivotal decisions, cultural shifts, and generational transitions that have helped the company stay relevant, nimble, and deeply values-driven. Whether you're navigating leadership change or seeking ways to future-proof your business, this conversation offers timeless insight into building a legacy with purpose.Key Topics DiscussedTraces the company's origin from a service station invention to a full-scale manufacturing businessExplores the leap from task lighting to customizable flex-arm solutions for medical and industrial useReveals how customer collaboration shaped product evolution and market expansionDetails the company's smooth generational transition and shift to shared decision-makingHighlights the internal cultural shifts necessary for entering highly regulated marketsEmphasizes the importance of values—respect, excellence, and family—in driving long-term business growthConnect with Mark Moffatt on LinkedIn or visit moffattproducts.comBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

In this powerhouse episode of The Unified Brand Podcast, host Chris Outlaw is joined by globally renowned brand strategist, speaker, and author Peter Wilken—often called the Father of Brand DNA.Peter shares the story of his journey from advertising exec at top agencies like Ogilvy and BBDO to founding his own consultancy, The Brand Company, where he pioneered the concept of Brand DNA and the Brand-Centred Managementmodel.You'll discover:Why most brands respray the car without checking the engine (and what to do instead)The key elements of Brand DNA that form the foundation of truly differentiated brandsHow Dim Sum Strategy delivers bite-sized, actionable tools for solopreneurs and foundersWhy design must come after strategy—and how to align culture, experience, and communication around your brand promiseBehind the scenes of creating The Lighthouse Brand Strategy Academy to democratize effective brand buildingThis episode is packed with decades of experience distilled into practical, strategic insight that will change the way you think about your brand. If you're a founder, marketer, or business leader—you don't want to miss this one.

matt wan and joshua desabris—co-founders of set and previously momentous—join sean to unpack how set is reimagining nicotine pouches as tools for focus and performance. they explore how creatine shifted from a “gym bro” staple to a mainstream supplement, and how set is aiming to do the same for nicotine. along the way, they break down what went wrong at momentous, what they're doing differently this time, and why discipline, deep customer insight, and ruthless focus are the secret sauce.

When product teams build fast and brand is left behind, user experience gaps emerge — and trust erodes.In this first installment of our Brand & Product Series, Focus Lab CEO Bill Kenney sits down with Lee Eisenbarth (Co-Founder, Max Q) to unpack why brand and product are still so often siloed — and why that separation is a critical failure for B2B startups and scale-ups.From early-stage identity myths to missed emotional cues in product design, this conversation sets the foundation for a new way forward: one where brand is built in from day one.What we cover:Why product-first thinking often undervalues brandHow emotional architecture builds resonance and retentionThe business risk of “brand as garnish” thinkingReal-world moments where brand drives product trust (Duolingo, Chase, Chewy)How to align marketing, product, and brand as one experienceWhether you're a founder, product leader, or brand strategist, this is a must-watch on how to create unified, enduring experiences that move both hearts and markets."Brand Isn't the Frosting. It's the Framework" (Lee's Article)Connect with Lee on LinkedIn---Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.---STAY IN TOUCH:► Newsletter: https://focuslab.agency/subscribe► LinkedIn: https://www.linkedin.com/company/focus-lab-llc► Podcast: https://creators.spotify.com/pod/prof...► Instagram: @focuslabllc Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency

What drives innovation and resilience in today's ever-changing footwear industry? In this episode of Shoe-In Show, Aldo Product Services President Jonathan Frankel shares his journey from the world of action sports to leading global footwear brands like Sperry. With decades of experience scaling brands through licensing, digital leadership, and strategic retail partnerships, Jonathan offers sharp insights into what it takes to stay relevant in a crowded, constantly shifting market. With special guest: Jonathan Frankel, President, ALDO Product Services Hosted by: Matt Priest, FDRA and Thomas Crockett, FDRA

In this episode, Chris and Kevin dive deep into the importance of branding and how it can significantly impact your business's revenue. They share personal experiences with rebranding their core business and provide actionable insights on how to listen to customer feedback to tweak your brand effectively. From transitioning a carpet cleaning business to focus on health and mold remediation services, to leveraging social media for branding. Chris and Kevin offer practical advice for entrepreneurs at any stage. The episode also touches on the evolution of personal and business branding and the benefits of joining the Boardroom Elite group for further growth and networking opportunities. Learn more about Board Room Elite and how to connect with our community.   

In this insightful summer bonus episode of the Remarkable Retail podcast, we welcome Stuart Hogue, Lands' End, Senior Vice President, US Consumer, for a fast-paced conversation recorded live at the CommerceNext Growth Show in New York City. Stuart brings a wealth of brand experience—spanning time at Nike and a passion for brand strategy shaped by none other than fellow podcast guest Scott Galloway—and shares how Lands; End is evolving while staying grounded in its heritage.Founded in 1963 as a sailing outfitter, Lands' End has evolved over the decades from a catalogue stalwart to a digitally savvy harmonized retailer. Stuart walks us through how the company continues to build on its legacy of quality, durability, and classic American style, while embracing modern retail strategies—from digital marketplaces and fashion drops to AI-driven customer discovery.Stuart details Land's Ends; successful expansion into platforms like Nordstrom.com and Amazon, where clever use of data helped make their Bedford quarter-zip sweater a top seller. He emphasizes the importance of aligning product selection with platform-specific customer mindsets, demonstrating a sharp and disciplined approach to marketplace strategy.We also delve into how Lands' End achieved surprising viral success through personalized tote bag pop-ups in Soho, which not only drove younger customer engagement but also created powerful emotional brand moments that were amplified organically through TikTok. The brand's strategic move toward monthly product drops has helped introduce newness while preserving customer loyalty around legacy franchises, such as Tugless swimsuits, no-iron chinos, and its legendary Squall jackets.Stuart shares thoughtful insight into omnichannel retail, calling it less about technology and more about being present at key customer moments across touchpoints. He highlights the growing influence of AI agents. He emphasizes the need for brands to prepare for a new era of product discovery, where brand authority and relevance across marketplaces become increasingly crucial for staying top of mind. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.