POPULARITY
Categories
120 episodes with brand strategy
102 episodes with brand strategy
71 episodes with brand strategy
73 episodes with brand strategy
40 episodes with brand strategy
41 episodes with brand strategy
48 episodes with brand strategy
32 episodes with brand strategy
44 episodes with brand strategy
39 episodes with brand strategy
54 episodes with brand strategy
18 episodes with brand strategy
19 episodes with brand strategy
44 episodes with brand strategy
18 episodes with brand strategy
31 episodes with brand strategy
23 episodes with brand strategy
15 episodes with brand strategy
40 episodes with brand strategy
14 episodes with brand strategy
8 episodes with brand strategy
25 episodes with brand strategy
15 episodes with brand strategy
10 episodes with brand strategy
16 episodes with brand strategy
10 episodes with brand strategy
9 episodes with brand strategy
13 episodes with brand strategy
9 episodes with brand strategy
9 episodes with brand strategy
27 episodes with brand strategy
9 episodes with brand strategy
10 episodes with brand strategy
35 episodes with brand strategy
11 episodes with brand strategy
9 episodes with brand strategy
9 episodes with brand strategy
17 episodes with brand strategy
9 episodes with brand strategy
25 episodes with brand strategy
12 episodes with brand strategy
7 episodes with brand strategy
4 episodes with brand strategy
8 episodes with brand strategy
8 episodes with brand strategy
6 episodes with brand strategy
7 episodes with brand strategy
8 episodes with brand strategy
7 episodes with brand strategy
12 episodes with brand strategy
6 episodes with brand strategy
5 episodes with brand strategy
13 episodes with brand strategy
7 episodes with brand strategy
Ready to build you personal brand in a simple and structured way? I got you! What You'll Learn: How to create a clear brand umbrella that organises your entire messaging hierarchy Why specificity in your target audience is crucial (and won't scare away good clients) The four levels of your brand umbrella framework How to audit your products and services for brand alignment Why your messaging needs to make people feel like you're reading their mind Key Takeaways: Your brand umbrella is what you want to be known for - not just what you do, but what you're here to do in the world Get so specific with your ideal client that you could call them out in a crowd Content themes should blend business expertise with personal insights (70/30 split works well) If you don't love your product suite, you won't sell it effectively Train your AI tools with your authentic voice and client problems for better messaging Resources Mentioned: Amplify Accelerator (Suz's main programme) AI tools: Claude and ChatGPT for content creation **************** ⋒ WORK WITH SUZ Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify 1:1 Coaching - https://www.suzchadwick.com/bc Shop - https://www.suzchadwick.com/shop ⋒ My 2025 YouTube Equipment & Tech: Descript - www.suzchadwick.com/descript DJI Pocket Osmo 3 - www.suzchadwick.com/DJI Softbox Lighting - MSKIRA Softbox DJI Tripod - EUCOS 62' Tripod ⋒ PODCAST LINKS Listen on Apple: https://suzchadwick.com/applepod Listen on Spotify: https://suzchadwick.com/spotify Listen anywhere else: https://kite.link/BrandBuildersLab ⋒ FOLLOW SUZ CHADWICK TikTok: /suzchadwick Instagram: /suzchadwick LinkedIn: /suzannechadwick Join the community: https://www.suzchadwick.com/subscribe About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!
Most entrepreneurs make business decisions based solely on sales data. But I've learned that auditing your entire marketing ecosystem gives you a much clearer picture of what's actually working and what needs to change. In today's episode, I'm walking you through the comprehensive marketing audit framework I use to make informed business decisions in my seven-figure creative agency. This isn't about analyzing individual content performance. It's about taking a 360-degree view of your messaging, positioning, funnel, brand perception, and systems to understand why certain offers aren't converting or why you're attracting unqualified leads. I'm sharing how this audit approach helped me realize that people were buying our rebrand service first, then Sales Studio, when I wanted Sales Studio to be the entry point. That insight led me to completely reposition Sales Studio as campaign support that helps people make money, which then funds their rebrand investment. You'll learn the 5 key areas I audit: service and audience alignment messaging and positioning content performance conversion points in your funnel visual branding consistency Plus, I'm breaking down how to use these findings to make strategic decisions about offer direction, platform focus, and whether you need new systems or just need to double down on what's already working. In this episode, we're chatting about: • The 5-part marketing audit framework • How I repositioned Sales Studio • Beyond vanity metrics • How audit findings should inform offer direction, platform focus, and resource allocation Connect with me: Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
You've invested in a logo, typography, and visuals that look amazing—but your brand still isn't converting. Why?In this episode of The Unified Brand Podcast, we break down the myth that branding starts and ends with visuals. We uncover what truly drives brand growth—positioning, messaging, and strategic clarity—and why most brands fail to connect with their audience or align internally.Learn:Why beautiful design isn't enoughThe hidden power of brand strategyHow positioning shapes perceptionWhat causes marketing to feel like "shouting into the void"Real-world examples of brands that turned things around with strategy-first branding
The Say YES Sisterhood is your invitation to a vibrant community of women who are embracing their dreams, reclaiming their joy, and living life with intention. Join today!Welcome to the Say YES to Yourself! Podcast—the show for midlife women, empty nesters, and those navigating major life transitions like divorce, reinvention, and rediscovery. If you're ready to shed old roles and finally put yourself first, you're in the right place.In this episode, Wendy speaks with Siew Ting Foo, former Chief Marketing Officer turned author, podcaster, and soulful brand strategist. After 25 years leading global marketing at brands like Unilever, Mars, Diageo, and HP, Siew is now guiding leaders in building brands guided by soul, not just strategy.They explore: Why reinvention requires presence How to align personal purpose with professional evolution The five pillars of a brand with soulThis is your reminder that the most powerful brand you'll ever build begins with presence, not pressure.Connect with Siew:Get her book: Building Brands with SoulHer Podcast: Leadership With SoulHer Website: SoulForProfit.orgLinkedIn________________________________________________________________________________________ Say YES to joining Wendy for her: Say YES Sisterhood PWH Farm StaysPWH Curated France TripsInstagram: @phineaswrighthouseFacebook: Phineas Wright HouseWebsite: Phineas Wright HousePodcast Production By Shannon Warner of Resonant Collective Want to start your own podcast? Let's chat! If this episode resonated, follow Say YES to Yourself! and leave a 5-star review—it helps more women in midlife discover the tools, stories, and community that make saying YES not only possible, but powerful.
In this episode of the Sunlight Tax podcast, I talk with Reggie Tidwell and Tim Scroggs, the founders of the design agency 40 Hearts. We dive into their journey as designers, explore the impact of AI on the creative industry, and discuss why community and branding matter so much during times of economic uncertainty. Our conversation highlights the need for genuine human connection and the enduring value of creativity in navigating challenges. Also mentioned in today's episode: 02:52 Meet the Designers: Reggie Tidwell and Tim Scroggs 08:38 Creating Enduring Value in Design 11:58 Navigating Client Relationships and Brand Strategy 14:49 Building Confidence as a Designer 17:35 Embracing the Unknown in Creativity 23:55 AI and the Future of Design 29:56 Community and Connection in the Design World 32:36 The Impact of AI on Creativity and Humanity 41:19 The Importance of Intuition and Human Connection Takeaways The design industry is evolving with the introduction of AI, but human creativity remains irreplaceable. Branding is essential for businesses, especially during economic uncertainty. Transitioning from a beginner to an expert designer involves gaining confidence and experience. AI should be viewed as a tool to enhance creativity, not a replacement for it. Isolation is a significant challenge for creatives, and community support is vital. Understanding client needs is crucial for effective branding and marketing strategies. Creativity thrives in environments that value human connection and collaboration. The future of design will require a blend of technology and human intuition. If you enjoyed this episode, please rate, review and share it! Every review makes a difference by telling Apple or Spotify to show the Sunlight Tax podcast to new audiences. Links: Link to pre-order my book, Taxes for Humans: Simplify Your Taxes and Change the World When You're Self-Employed. Link to pre-order my workbook, Taxes for Humans: The Workbook Get your free visual guide to tax deductions Check out my program, Money Bootcamp
In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Mark Moffatt, third-generation president of Moffatt Products, a 71-year-old design and manufacturing company rooted in family tradition and smart innovation. Mark shares how a simple under-hood lamp evolved into a versatile flex-arm solution used in medical and industrial settings. He offers a candid look at the pivotal decisions, cultural shifts, and generational transitions that have helped the company stay relevant, nimble, and deeply values-driven. Whether you're navigating leadership change or seeking ways to future-proof your business, this conversation offers timeless insight into building a legacy with purpose.Key Topics DiscussedTraces the company's origin from a service station invention to a full-scale manufacturing businessExplores the leap from task lighting to customizable flex-arm solutions for medical and industrial useReveals how customer collaboration shaped product evolution and market expansionDetails the company's smooth generational transition and shift to shared decision-makingHighlights the internal cultural shifts necessary for entering highly regulated marketsEmphasizes the importance of values—respect, excellence, and family—in driving long-term business growthConnect with Mark Moffatt on LinkedIn or visit moffattproducts.comBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy
In this powerhouse episode of The Unified Brand Podcast, host Chris Outlaw is joined by globally renowned brand strategist, speaker, and author Peter Wilken—often called the Father of Brand DNA.Peter shares the story of his journey from advertising exec at top agencies like Ogilvy and BBDO to founding his own consultancy, The Brand Company, where he pioneered the concept of Brand DNA and the Brand-Centred Managementmodel.You'll discover:Why most brands respray the car without checking the engine (and what to do instead)The key elements of Brand DNA that form the foundation of truly differentiated brandsHow Dim Sum Strategy delivers bite-sized, actionable tools for solopreneurs and foundersWhy design must come after strategy—and how to align culture, experience, and communication around your brand promiseBehind the scenes of creating The Lighthouse Brand Strategy Academy to democratize effective brand buildingThis episode is packed with decades of experience distilled into practical, strategic insight that will change the way you think about your brand. If you're a founder, marketer, or business leader—you don't want to miss this one.
Welcome back to the Health Marketing Collective, where strong leadership meets marketing excellence.In today's episode, host Sara Payne sits down with Gino Giovannelli—digital marketing strategist, educator, and founder of Miles Interactive—to discuss a concept that doesn't get enough credit in modern marketing: the power of saying no. Drawing on his vast experience with brands such as Caribou Coffee, Lifetime Fitness, and even the Super Bowl Host Committee, Gino unpacks why essentialism—doing fewer things, but better—stands at the heart of smart, sustainable marketing strategy.Gino, who also serves as a professor at the University of St. Thomas and hosts the podcast In the Key of D, brings a fresh, liberating perspective on how marketers can reclaim focus, avoid digital overwhelm, and create more impact by prioritizing what truly matters. Together, Sara and Gino dive into what it means for marketing leaders to show restraint, how to strategically select the right digital channels, and why letting go of the “more is better” mentality can propel organizations (and their teams) further.This episode is a must-listen for anyone feeling stretched too thin or uncertain about how to cut through today's digital chaos. Whether you're a CMO, a marketing manager, or someone seeking to make marketing more meaningful and manageable, Sara and Gino provide both the “why” and the “how” for ruthless prioritization in the digital age.Thank you for joining the Health Marketing Collective, where strong leadership meets marketing excellence. Because the future of healthcare depends on it.Key TakeawaysSaying “No” Is Essential to Strategic Marketing Success: Gino champions the philosophy of essentialism, urging marketers to do fewer things—but with much more intention and excellence. Rather than reflexively saying “yes” to every opportunity or channel, success often comes from confidently (and respectfully) saying “no” to good ideas so you have room to say an enthusiastic “hell yes” to the right ones. This discipline frees up resources and attention for what truly drives the business forward.Let Business Goals Lead Channel Selection: Marketers often feel pressured to appear everywhere—SEO, SEM, email, social, display, content—but Gino explains why most organizations lack the resources (and sometimes the skills) to execute across all six major digital channels effectively. Instead, he recommends letting business objectives—in particular, whether your greatest need is acquisition or retention—determine which channels you prioritize. For example, a startup should invest in acquisition-focused channels, while an established retention-focused business can double down on email and social.Break Out of Habit—Strategy Is About What You Should Do, Not Just What You Could Do: Much of what marketing teams do daily is based on habit rather than strategic necessity. Gino suggests taking a periodic step back to audit activities, questioning which ones genuinely serve current business priorities. Developing a digital marketing strategy means making tough choices—prioritizing high-impact, low-burden opportunities, and relentlessly cutting busywork and legacy activities that offer little value. As Gino puts it, “the difference between could do and should do is simply ‘no'.”Apply a Proven Framework for Channel Prioritization: Gino shares his five-step methodology used in both his consulting and university teaching. This framework transforms overwhelming possibilities into a sharp, actionable plan—ensuring resources are channeled where they have the most leverage.Evolve With the Changing Digital Landscape—And Use Advanced Tools Wisely: The digital ecosystem is increasingly blurry and interconnected; channels now blend and overlap, making it harder to...
matt wan and joshua desabris—co-founders of set and previously momentous—join sean to unpack how set is reimagining nicotine pouches as tools for focus and performance. they explore how creatine shifted from a “gym bro” staple to a mainstream supplement, and how set is aiming to do the same for nicotine. along the way, they break down what went wrong at momentous, what they're doing differently this time, and why discipline, deep customer insight, and ruthless focus are the secret sauce.
When product teams build fast and brand is left behind, user experience gaps emerge — and trust erodes.In this first installment of our Brand & Product Series, Focus Lab CEO Bill Kenney sits down with Lee Eisenbarth (Co-Founder, Max Q) to unpack why brand and product are still so often siloed — and why that separation is a critical failure for B2B startups and scale-ups.From early-stage identity myths to missed emotional cues in product design, this conversation sets the foundation for a new way forward: one where brand is built in from day one.What we cover:Why product-first thinking often undervalues brandHow emotional architecture builds resonance and retentionThe business risk of “brand as garnish” thinkingReal-world moments where brand drives product trust (Duolingo, Chase, Chewy)How to align marketing, product, and brand as one experienceWhether you're a founder, product leader, or brand strategist, this is a must-watch on how to create unified, enduring experiences that move both hearts and markets."Brand Isn't the Frosting. It's the Framework" (Lee's Article)Connect with Lee on LinkedIn---Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.---STAY IN TOUCH:► Newsletter: https://focuslab.agency/subscribe► LinkedIn: https://www.linkedin.com/company/focus-lab-llc► Podcast: https://creators.spotify.com/pod/prof...► Instagram: @focuslabllc Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency
What drives innovation and resilience in today's ever-changing footwear industry? In this episode of Shoe-In Show, Aldo Product Services President Jonathan Frankel shares his journey from the world of action sports to leading global footwear brands like Sperry. With decades of experience scaling brands through licensing, digital leadership, and strategic retail partnerships, Jonathan offers sharp insights into what it takes to stay relevant in a crowded, constantly shifting market. With special guest: Jonathan Frankel, President, ALDO Product Services Hosted by: Matt Priest, FDRA and Thomas Crockett, FDRA
Seriously in Business: Brand + Design, Marketing and Business
If you've been feeling like your brand is “fine” but not WOW… chances are, you're missing this step.Today I'm kicking off my Build Brand Model series by breaking down the very first thing you need to get right if you want a brand that's magnetic, consistent, and actually works for your business.Before you even open Canva or pick a colour palette, you need this foundation in place...because when you skip it, you end up with visuals that look nice… but don't convert.In this episode, we cover:The first (and most important) step in building a premium brandWhy starting here will make every design decision easierHow this step helps you attract clients who actually want to pay youThe biggest mistake business owners make when DIYing their brandingWhat's coming next in the Build Brand ModelGet your free ticket to the Design Masterclass
In this episode, Chris and Kevin dive deep into the importance of branding and how it can significantly impact your business's revenue. They share personal experiences with rebranding their core business and provide actionable insights on how to listen to customer feedback to tweak your brand effectively. From transitioning a carpet cleaning business to focus on health and mold remediation services, to leveraging social media for branding. Chris and Kevin offer practical advice for entrepreneurs at any stage. The episode also touches on the evolution of personal and business branding and the benefits of joining the Boardroom Elite group for further growth and networking opportunities. Learn more about Board Room Elite and how to connect with our community.
In this episode of The Big Impression, we're joined by James Rothwell, managing director of brand marketing at Kinective Media. Rothwell walks us through what's changed since launch — from major brand partnerships and custom content integrations to a headline-making alliance with JetBlue. With over 110 million traveler profiles and 63 million MileagePlus members, Kinective is fast becoming one of the most compelling new players in commerce media. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're checking back in on one of the boldest moves in airline media, connected media by United Airlines as they've redefined what's possible in the world of Traveler Media Networks.Damian Fowler (00:22):Our guest is James Rothwell, managing director of brand marketing at Connective Media. James and his team are helping United leverage the power of 110 million traveler profiles, create new opportunities for brands across the entire customer journey.Ilyse Liffreing (00:38):We actually spoke with Connective on this podcast just last year and just a week after they launched. A lot has happened since then from major brand partnerships to rapid innovation in tech content and measurement, and today we're catching up on what's new. So let's get into it.Damian Fowler (00:57):So James, this time last year, United had just launched Connective Media. It was June, 2024 at CAN, and it was the first airline media network. Could you walk us through what's happened since then? How has the network grown? How has it attracted brand campaigns and how is it working?James Rothwell (01:20):Yeah, absolutely. And thank you Damian, for having me on. This is great to be here. We just celebrated our first birthday, which is a wonderful thing. We're engaging with so many different types of brands who are interested in reaching a premium traveler audience. We've seen some success in most of the key verticals that you would imagine, and then some surprising ones too. And obviously it's a slam dunk for a travel brand or a destination brand, but those non-endemic brands, the non-endemic advertisers who are trying to reach travelers, no matter where they are in their journey or even in between journeys, we're finding really interesting use cases, really interesting targeting options and ways for them to be able to reach them across all of our screens. And on,Damian Fowler (02:08):Let's get into it a little further. Can you give us some examples? And you mentioned non endemics as well, but maybe we could start with the endemics and then move on to the non endemics.James Rothwell (02:17):No, absolutely. I think travel as a category is a growth sector right now. I think ever since the pandemic, people have been looking to explore the world and get out of the, I mean, they were cooped up for quite a while there, and so travel's never been more popular. Like any industry, you've got to break through the noise and the options that you have out there. Right? World's a big place.(02:43):Luckily we fly to a lot of different places. We have over 330 different destinations. One really interesting case study that we've just completed was with the Cayman Islands tourist board, and they were looking to drive passengers travelers to the Cayman Islands, and they worked with us across all of our media, and we were able to do closed loop attribution based on the bookings that were then made to those destinations. So for us, measurement and measurability is incredibly strong in the travel sector and the travel space. We were able to see basically with Cayman Islands, that 9,000 bookings came from exposure to the ads that ran across email, across our club lounges and in our entertainment seat back screens on the planes. So we were able to drive awareness, intent, and then conversion, and we were able to track that and they saw a 13 times return on an ad spend against that campaign. We were incredibly happy with that. They were incredibly happy with that. We obviously made some travelers very happy to go enjoy the wonderful blues ocean around the Cayman Islands.Damian Fowler (03:58):Yeah, there's something nice when you see that on screen. You'reJames Rothwell (04:01):Like that, I'm going to go there. Yeah, that looks nice. That one sells itself. ItIlyse Liffreing (04:05):Does. So you mentioned non-endemic brands too. That's really interesting.James Rothwell (04:09):Yeah, I mean, we're all travelers, right? We all got on a plane to be here in Cannes. It doesn't define us, but certainly it helps to give context and potentially insights around who we are as individuals and what we like to spend our money on where we like to spend our time. And so that translates into a really interesting audience segment for different brands. So we've had a lot of luck and a lot of success with luxury brands who want to reach, especially front of plane individuals. B2B brands has been a real boon for us as well. Business decision makers, they're looking to find those individuals and we can find 'em on the planes in the clubs and through different digital channels as well. And so that's been a really interesting sector that we've been able to really capitalize on, and I think they've been able to see some significant growth on that. And we work with, for example, JIRA, which is an Atlassian product, and they did a full omnichannel activation with us and they saw some fantastic results there.Ilyse Liffreing (05:16):Very cool. Could you describe that a little bit more, how, I guess you worked almost in a custom way, it sounds like With JiraJames Rothwell (05:26):For that one was very custom. In fact, they had their own branding moment and wanted to use some of that branding and creativity and plug it into the inflight entertainment screen. So we created a custom channel for them with curated content behind it, which then obviously gave them a branding moment and an opportunity to drive their messaging with more engagement. So that was a very custom moment, but also an opportunity for us to do very targeted work to find the right audience members throughout the journey.Ilyse Liffreing (05:56):We spoke with Mike Petre on this podcast just about a year ago, A week after you guysJames Rothwell (06:02):Launched. That's right.Ilyse Liffreing (06:03):It seems that you're moving fast and obviously moving on to things like custom solutions and everything like that. What else is new in the past 12 monthsJames Rothwell (06:12):Where to start? We've been bringing on a significant amount of partners, not only on the technical side, but also on the content side. So most recently we did a deal with Spotify. We're very excited about that partnership. Again, from a content perspective and an engagement perspective, that gives us a whole new set of ways and deeper engagement from people while they're on the planes. It's also an opportunity for a loyalty aspect of that as well. And we'll talk a little bit about how Mileage Plus comes into our overall offering, but if you sign up for Spotify Premium, there's a Mileage Plus component to that. We are the first airline to offer audio books and video podcasts within our planes. There's a lot going on in the loyalty space. We are working with many partners to be effectively integrated into our loyalty program with that will also be a media component as well. So this marriage of loyalty and media together is been a real, it's been very successful in terms of not only helping to drive awareness of those campaigns and those opportunities for Mileage plus members to convert, but also to drive media value for those individual brands. So Vivid Seats is another recent partner of ours where we are able to give mileage plus members the opportunity to earn miles as they buy tickets to entertainment. But you can imagine a world where for those types of companies, we know where those individuals are going to(07:41):At those destinations. Those companies know how many seats are available at a particular location. Can we match that data and make really customized targeted advertising campaigns to say, okay, we see you're going to Vegas, here are some seats available when you get there. So that opportunity of matching data with our partners from a targeted perspective and then a loyalty perspective is really limitless in terms of what the opportunity is there.Damian Fowler (08:08):Let me just ask you, partnerships like this seem hugely valuable in this space. What else are you seeing?James Rothwell (08:15):One of the partnerships that we're super excited about is a very recent announcement with JetBlue. We will be working with JetBlue in a number of different ways. Again, loyalty will be a component of that where we are able to, a JetBlue customer can use United Miles to fly on JetBlue and vice versa. There will be a component that will extend to airport and gate availability down the road. There's a commerce play part as part of that where JetBlue will be powering commerce for us for ancillary products like hotels, cruises, cars, et cetera. And then where it's very exciting for the Connected Media group is that we will be effectively selling JetBlue audiences under the connected media roof that will sit alongside our United Media and United audiences. So the combination of that obviously is a scaled audience across different geographies where JetBlue is stronger in the northeast where we are not as strong. So very kind of complimentary in terms of the audience. And that obviously from an advertiser perspective is great because that's more scale. It's one less phone call to make in a world where there's 280 different media networks that kind of consolidation or rather that opportunity to create an airline audience at scale. We think there's massive opportunity there, and we're talking to a number of other airlines about that opportunity.Damian Fowler (09:36):And when you talk about at scale, you've got 63 million mileage plus members, so that's aJames Rothwell (09:42):Serious, yeah. And 174 passengers over the year. I think JetBlue is around 40, soDamian Fowler (09:49):74 million. Yeah.James Rothwell (09:50):Yeah, 174 million. And then you add 40 million of JetBlue you're getting up there in terms of hundreds of millions of audience members that we can now get in front of. That's a serious proposition.Ilyse Liffreing (10:00):Yeah, it's a great partnership really in a lot of ways. Almost a surprising one too, because you guys are competitors but are also helping each other out in ways. AndJames Rothwell (10:13):Again, it's a very complimentary partnership. I think they're strong in places where we don't have the same coverage. And so it works from that perspective. At the airline level, I think what's most interesting for me is we think we might be the first commerce media player to bring a, I wouldn't even call 'em competitor. I would call 'em a pier,(10:35):A pier into the garden. And this is not a walled garden. This is an anti-Wall garden straight. We've built this technology stack purpose built for the airline. We've built it so others don't have to. And we think by bringing more individuals and more airlines into this world, and it could extend to travel partners more broadly than just airlines, we think all boats will rise. I should probably say planes will fly, but we think there's value in, again, creating scale, creating efficiency for buyers, and ultimately sort of making the whole thing a little bit more streamlined.Damian Fowler (11:14):Yeah, yeah. We like that idea that especially when we look at advertisers and media buyers, the idea that everyone benefits from partnerships like this, so it's not like we're it locking you out. That idea of opening up, it's the value prop for media buys is huge.James Rothwell (11:35):Yeah, it's very new. So we're still figuring out all of the logistics. It'll start on the back seat screens and offsite, how we merge those and deduplicate those audiences through technology partners like LiveRamp is still being figured out, but we're very excited about the proposition and we'll start selling offsite later in the year. And then moving on to Seatback screens in 2026.Damian Fowler (12:01):Now, you did mention some metrics here, but we're just going to press you a little further on that. One of the virtues of Connected Media networks is that ability to tie back purchases to customers and some of the campaigns or partnerships you've mentioned. How is that working? What kind of visibility do you have?James Rothwell (12:20):So we work with a number of different measurement partners, Kantar di nata. We've just started working with Adelaide, which is an attention based measuring partner. And recent tests on that is looking pretty good. You can imagine we do have people literally strapped in by their seat belts and the screen is right in front of them. So the viewability is pretty strong, the attention is very strong too. So we're able to prove, obviously, that as an extension of television, whether you call that a CTV or digital out-of-home screen, it's a very compelling proposition for a brand, and it's an opportunity for them to tell stories on a pretty dynamic canvas. But yeah, we work with a number of different measurement partners. We continue to expand those partners because we believe that while we can choose ones that we think are good, that's not always going to be everyone's first choice. And so we want to be able to create flexibility and brands and agencies to bring their own partners to the table. And so over time, we'll integrate more and more of those partners so that again, measurability and measurement is enabled for all in the ways that they want.Ilyse Liffreing (13:29):Very cool. You were talking about how connective is offering omnichannel measurement. Are there any surprises that came out of that analysis so far?James Rothwell (13:41):Yeah, I think some of the insights that I've been most intrigued by have been around what I call the traveler mindset, this idea that individuals may act a little differently when they're in the middle of their journey. And a couple of reasons for that hypothesis. I think if you think about maybe you are a business traveler, your company's paying for your flight, your hotel, probably a little bit of your food if not all, while you're gone. I think people think they've got a little extra change in their pocket. Maybe they'll feel a little bit more open to advertising, open to brands being part of that journey and maybe even convinced that they should go out and actually spend some money on that brand. Obviously there's always the opportunity for those people who've got their sunglasses and making that a purchase in the airport, but I think it goes beyond that. What was really intriguing though for me was we did some analysis around business travelers and noticed that business travelers are actually more likely to respond to advertising than leisure travelers, which for me was a little counterintuitive because I thought business travelers might tune that out given how frequent they are. They're more likely to be frequent flyers, right?(14:54):But I think they may be a little bit more attuned to the environment they're in as opposed to maybe a leisure traveler or AER traveler who's going with their family and they're having to look after the kids. They're a little distracted, or maybe they're zoning out because they can't wait to get to the beach or back home, but the business traveler is a little bit more tuned in. And so I think that's why we've seen so much success with B2B brands because of that insight and that response.Ilyse Liffreing (15:24):And to me, it does sound like there's B2B brands are having kind of a moments, and I think this is across all categories, but it sounds like you're seeing that too, that B2B brands are even driven to the plane beer.James Rothwell (15:40):Yeah, I think in general, B2B marketing as digital has matured, B2B marketing looks a lot like B2C marketing. There's not a huge amount of difference. And brands, there are business brands that really invest a significant amount of money in that brand. And you don't have to look too far from across the sports world to see how many brands are investing in high profile sporting events and wanting to reach influencers and business decision makers. I think we have a great audience for that. So I think we are another choice for brands to be able to engage with them.Damian Fowler (16:14):Quick question here. On that note, do you have any brand partnerships with sports teamsJames Rothwell (16:18):At the United level? We do. We work with a number of different teams across the nation, obviously usually associated a lot more aligned with our hubs where we have a lot more exposure. And so yeah, lots of different professional sports teams. And then obviously when it comes to things like NCAA tournaments, we do a lot of fun marketing around that. If your team unexpectedly goes all the way, you're going to have to hop on a plane, well, we can figure we help you out with that, or you can cancel your flight and don't worry about it. We will take care of you if your team crashes out.Damian Fowler (16:55):Moving on here, to zoom out a little bit and look at the landscape, the big picture, as it were from, should we say 30,000 feet? Let's do it. Terrible. I love it. You wouldn't believe how many plane analogy Canal. Get the pun every, I'm sure you can every day. Lemme ask you for your favorite plane analogy at the end ofJames Rothwell (17:10):Something,Damian Fowler (17:11):But you've likened connectives personalization to Netflix's style recommendation engine, but with rich signals as more brands enter the traveler media space, and we don't necessarily have to name them, what do you see as United's distinct advantage?James Rothwell (17:28):I'm going to highlight another partnership here because I think it will illuminate the audience on where this is going. So we announced our partnership with starlink recently, and we are scaling starlink out across the fleet. That will take some time because we have to take those planes out of rotation, install the hardware, but we did a recent test and got hardcore gamers and hardcore streamers, and we were doing shopping and testing it, and they were literally trying to break it and they couldn't break it. And it was absolutely flawless super fast. That is a game changer because now you can do everything on the ground at 30,000 feet. And there's been a lot of questions about, does that mean we're going to have to take Zoom calls on the planes? And the good news is no, I think you can listen, but I don't think you can talk. So that's kind of the rule there. But yeah, we had people FaceTiming with their moms on that flight, but the reason I bring that up is because that is going to effectively create a whole world of hyper-personalization that just wasn't possible before. The technology that again exists at zero feet will be at 30,000 feet. And so you think about what that means from an advertising perspective, every screen becomes addressable. We can do programmatic delivery against thoseSpeaker 4 (18:53):ScreensJames Rothwell (18:54):And we can create shoppable moments, brand integrations. It unlocks a huge amount of content opportunities as well. Now you can stream live sports, you can stream anything you want on the ground in the air. So that's where I think we already have an advantage in that we have an amazing audience, an omnichannel offering and hours of attention. We're going to supercharge that attention with incredible content and amazing brand integration opportunities and advertising opportunities.Damian Fowler (19:25):We have these rapid fire hot seat questions. You're not strapped in or anything, sorry. Terrible. Another airline analogy. This is one we like to ask. What is it that you are obsessed with figuring out right now about the marketplace you're in?James Rothwell (19:40):I'm obsessed with, I think just continuing to find out more about the audience that we get to engage with every day. I have the pleasure of not only being head of marketing for Connected Media, but I also mileage Plus. And so I'm curious every day about how I can understand more about our loyal customers, how we can enrich their experiences with us and enrich their lives more broadly. Because again, it doesn't stop with the journey from others. How do we engage with them in authentic and compelling ways in a very noisy media marketplace, but also try and get them to continue to think about Mileage Plus and the airline on a more regular basis, not just when they have to travel.Ilyse Liffreing (20:29):Yeah. What would you say is missing from the market and needs to be solved?James Rothwell (20:37):What's missing from the market? I don't think it's missing. It just needs to continue to evolve, and that's measurement. I think no one's cracked the code. It feels like every time we get close, the move a little bit, and as more and more first party data driven networks crop up, it becomes more and more relevant for us to solve the attribution game. And I think even when I understood retail media networks to be the answer to all of that because of closed loop attribution, my understanding is that is still not figured out. That's not still solved. And if retailers who operate at that lower end of the funnel and point of sale haven't figured it out, then that's challenging for the industry because we've got a long way to go still.Damian Fowler (21:21):You mentioned you had a favorite. Do you have any favorite airline? Do you have any favorite airline analogies or even jokes?James Rothwell (21:29):I try to avoid the jokes because that's a tricky one. No, I think a lot of what I talked about today, we were excited to announce it. We're still building, so I would say we're still building the plane while we're flying it.Damian Fowler (21:42):That's a good one. Yeah.Ilyse Liffreing (21:42):Yeah, we use that one all the time.Damian Fowler (21:46):In the business, it works very well.Ilyse Liffreing (21:48):Bad worlds, I would say.Damian Fowler (21:54):And that's it for this edition of The Big Impression.Ilyse Liffreing (21:56):This show is produced by Molten Hart. Our theme is by Love and caliber, and our associate producer is Sydney Cairns.James Rothwell (22:03):And remember, we did some analysis around business travelers and noticed that business travelers are actually more likely to respond to advertising than leisure travelers.Damian Fowler (22:15):I'm Damian. And I'm Ilyse. And we'll see you next time.
In this insightful summer bonus episode of the Remarkable Retail podcast, we welcome Stuart Hogue, Lands' End, Senior Vice President, US Consumer, for a fast-paced conversation recorded live at the CommerceNext Growth Show in New York City. Stuart brings a wealth of brand experience—spanning time at Nike and a passion for brand strategy shaped by none other than fellow podcast guest Scott Galloway—and shares how Lands; End is evolving while staying grounded in its heritage.Founded in 1963 as a sailing outfitter, Lands' End has evolved over the decades from a catalogue stalwart to a digitally savvy harmonized retailer. Stuart walks us through how the company continues to build on its legacy of quality, durability, and classic American style, while embracing modern retail strategies—from digital marketplaces and fashion drops to AI-driven customer discovery.Stuart details Land's Ends; successful expansion into platforms like Nordstrom.com and Amazon, where clever use of data helped make their Bedford quarter-zip sweater a top seller. He emphasizes the importance of aligning product selection with platform-specific customer mindsets, demonstrating a sharp and disciplined approach to marketplace strategy.We also delve into how Lands' End achieved surprising viral success through personalized tote bag pop-ups in Soho, which not only drove younger customer engagement but also created powerful emotional brand moments that were amplified organically through TikTok. The brand's strategic move toward monthly product drops has helped introduce newness while preserving customer loyalty around legacy franchises, such as Tugless swimsuits, no-iron chinos, and its legendary Squall jackets.Stuart shares thoughtful insight into omnichannel retail, calling it less about technology and more about being present at key customer moments across touchpoints. He highlights the growing influence of AI agents. He emphasizes the need for brands to prepare for a new era of product discovery, where brand authority and relevance across marketplaces become increasingly crucial for staying top of mind. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
In this episode of The Cookbook, host Iris Goldfeder welcomes Julie Lord, president of FRC Global and Alltherm, to discuss her journey in the steel industry, the importance of women in leadership, and the evolution of empathy in business. They explore the challenges and triumphs of being a woman in a traditionally male-dominated field, the significance of authenticity in leadership, and the value of creating community and connection. Julie shares her entrepreneurial journey, emphasizing the importance of self-discovery and resilience. The conversation also touches on mindfulness, emotional intelligence, and the power of leading with empathy. Chapters 00:01 Welcome to The Cookbook 02:52 Life Journeys and Transitions 05:55 Finding Your Voice and Standing Out 08:40 Brand Strategy and Business Alignment 11:33 The Importance of Company Culture 14:33 Navigating Client Relationships 17:26 The Challenges of Entrepreneurship 20:10 The Debate on Rebranding 23:12 Cultural Adaptation in Business 26:11 User Experience and Brand Positioning 28:55 Niche Marketing and Differentiation 31:58 Closing Thoughts and What Lights Your Fire
In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Tobi Flowers, second-generation President and CEO of TraCorp, a full-service learning and development company. Tobi shares how she stepped into her father's shoes to lead the company through a generational transition, a strategic rebrand, and bold business expansion—alongside her husband and co-leader, Christian. From lessons in leadership and succession planning to unexpected inspiration from motorsports, this episode offers practical wisdom and fresh perspective for anyone navigating growth, legacy, and brand evolution in a family-owned business.Key Topics Discussed:Navigating second-generation leadership with intentionality and informal successionRebranding a legacy business with inspiration from motorsports and personal valuesBalancing risk and realism when leading with a spouse or partnerThe importance of content curation in corporate learning—and why software isn't enoughHow customer feedback shaped TraCorp's LMS and product evolutionUsing proactive communication tools, like therapy, to strengthen business and personal relationshipsConnect with Tobi Flowers on LinkedIn or learn more about her work at Tracorp.com.Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy
Send us a textWhat do soccer sidelines, mommy blogs, and multi-million-dollar influencer campaigns have in common? Paula Bruno. In this mini episode, Danny Gavin sits down with the founder of Intuition Media Group to explore how influencer marketing has evolved from the early blogosphere into today's creator-first economy.With nearly 25 years in branding, Paula brings a strategic, practical, and deeply human perspective to working with creators. From why listening is more powerful than posting, to how brands should actually approach metrics, Paula breaks down the future of social-first marketing—and why you don't DM creators unless you know their dog's name.Episode Highlights: Paula shares how influencer marketing evolved from mom blogs to multi-platform campaigns across TikTok, YouTube, and Instagram. She shares why most brands focus on the wrong KPIs and what metrics actually signal influencer success.Learn how she personalizes creator outreach and builds long-term relationships, not one-time transactions.Hear why superfans outweigh scale, and how smaller creators can outperform massive influencers.Paula's key advice is to get real about AI, authenticity, and building co-branded products that actually sell.Episode Links: Paula Bruno on LinkedInIntuition Marketing GroupFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.
You've got a great idea, operations, and some funding. But how do you actually build the brand…and make it the best it can possibly be? With AI disrupting the space, what do we need to change and what should stay the same? Matt Kerbel, Head of Global Brand Strategy at Turo, joins the show to unpack what marketers are missing in the age of AI. He and his team are on a mission to change the way we rent cars and it turns out, it's working in major cities. From building soft skills like vulnerability, storytelling, and confidence, to launching high-impact brand campaigns rooted in human insight, Matt shares a compelling case for why the fundamentals still matter. Plus, did you know that brand is actually measurable? Matt walks us through how we can measure it. Whether you're an entrepreneur at a startup or in growth at a large company, this is the episode for you. Follow Matt: LinkedIn: https://www.linkedin.com/in/matthewkerbel/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Today, we're delighted to welcome back a longtime friend of the show, Russ Dieringer. He's here to share key insights from Stratably's latest research, diving into how brands are navigating content optimization for Rufus and the evolving landscape of AI-driven search. Tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, and Russ discuss: Russ shares his own experience as an Amazon shopper using Rufus, noting its usefulness for browsing and specific queries, but also highlighting that most everyday shoppers aren't aware of Rufus by name. Stratable's survey included 286 brands and agencies, focusing mainly on mid-sized and enterprise consumer brands, to understand industry attitudes and actions towards AI optimization. Despite AI being the industry buzzword, only 12% of brands and 20% of agencies have taken concrete steps to optimize product detail pages for Rufus. There's a lot of talk, but relatively little action so far. A major barrier is a lack of clarity from Amazon about how Rufus works and what specifically brands should do to optimize for it. Many brands are still trying to perfect basic search optimization, let alone adapt to the new AI layer, with content under-resourcing being an ongoing issue. Evaluating the impact of AI-oriented content changes is tough—only about a quarter of those who have made changes report a positive effect, and tracking the influence of AI touchpoints (like review summaries) is still a gray area. Russ recommends a balanced approach: don't ignore AI advancements or drop everything to chase the trend. Instead, start testing and learning now, so your brand can adapt as best practices and clearer measurement tools emerge. The episode closes with an emphasis on curiosity, experimentation, and the reality that there's no perfect playbook—brands should embrace the unknown and be proactive in learning as the ecosystem evolves. MENTIONED IN THIS EPISODE Are Brands Actually Updating PDPs for Rufus? What's Holding Brands Back from Optimizing for Rufus? Are Rufus-Driven PDP Updates Driving Results? Connect with Stratably's Founder & CEO, Russ Dieringer Learn more about Stratably Connect with our host, Julie Spear Connect with our host, Jordan Ripley Learn more about Acadia
In this solo episode, I'm getting real about what five years of motherhood and business ownership looks like—and spoiler alert, it's nothing like I expected when my son was born back in 2020.With baby two now in the mix, I'm diving into how being a mom has completely shifted alongside my career. We're talking daily schedules (chaos included), managing client expectations, and Dylan (my husband) now being home full-time with the kids. Plus the financial pressures of variable income and my ongoing feelings of mom guilt.00:45 Motherhood & Business Q&A02:15 Daily Schedule & Family Dynamics07:15 Managing Client Expectations & Project Timelines09:32 Financial & Growth Considerations12:22 Personal Development & Mindset20:33 Client Work & Creativity24:20 Practical Day-to-Day Management27:52 Long-Term Vision & LegacyEpisodes Mentioned:Bonus Episode: Navigating Maternity Leave and Scaling a Business with a NewbornS5 E21: 2-Year Update on Motherhood and BusinessS7 E22: 3-Year Update on Motherhood and BusinessS10 E6: 4-Year Update on Motherhood and BusinessS9 E3: Steal My Web Design ProcessS11 E7: What Happens After You Design a Website?S11 E2: How to Take(Paid!) Extended Time Away from Your Business S11 E5: Making “The Leap” from Agency to Studio (and Balancing Mom Life) with Katie HigginbothamS5 E14: Iterating on the One-Concept MethodS9E10: Entering a New Era of Brand Strategy with Marion TanS4 E3: All About Brand Strategy with Melinda LivseyLinks:The Design Minimind / Get notified - Applications opens Nov '2530% off of your HoneyBook subscription1 month Showit FREE with my code “HelloJune” Earn $100 after you run your first payroll with GustoGet 50% off your first year of Flodesk, my email marketing software.(Some are affiliate links)Connect With Us: Our Free Facebook Community | Our Website | Podcast Instagram | Hello June Creative Instagram | The Design Minimind | Join The Creative Diaries (my email list)
In this episode of The Cookbook, host Iris Goldfeder engages with Beatrice Gutknecht, exploring the intricacies of branding, entrepreneurship, and the importance of aligning business strategies with company culture. They discuss personal journeys, the challenges of entrepreneurship, and the significance of standing out in a crowded market. The conversation delves into the debate on rebranding, cultural adaptation in business, and the necessity of user experience in brand positioning. Beatrice shares her insights on niche marketing and the importance of understanding client needs, culminating in a discussion about what truly lights their fires in their professional lives. Chapters 00:01 Welcome to The Cookbook 02:52 Life Journeys and Transitions 05:55 Finding Your Voice and Standing Out 08:40 Brand Strategy and Business Alignment 11:33 The Importance of Company Culture 14:33 Navigating Client Relationships 17:26 The Challenges of Entrepreneurship 20:10 The Debate on Rebranding 23:12 Cultural Adaptation in Business 26:11 User Experience and Brand Positioning 28:55 Niche Marketing and Differentiation 31:58 Closing Thoughts and What Lights Your Fire
What does it take to build a brand that's global, rooted, and unmistakably you?In this episode of Breaking the Mold, I sit down with Raj Kotecha — global brand strategist and founder of Creative Content Agency — whose clients include Gary Vee, Tony Robbins, Steven Bartlett, and the Dubai Future Foundation.We talk about identity, influence, and building a brand that cuts through the noise in 2025.Highlights: • Why “being Indian is like winning the lottery” • The generational playbook behind brown excellence • Raj's season of sleeping on a mattress—with a Mercedes parked outside • Why most people will never be seen • How to become your own mini McKinsey • The real meaning of credibility in a global marketIf you're a creator, founder, or someone stepping into a new chapter — this one's going to stay with you.—
After a rebrand and close to $1 billion in 2024 revenue, Turo is about to move into the early majority market. We talk with Global Head of Brand Strategy, Matt Kerbel. Thanks to Tracksuit (the affordable brand tracking solution) for making this episode possible. More at gotracksuit.com.
Topher Burns is the Co‑Founder and Partner in Brand Strategy at territorial, an indie creative agency based in New York. Known for his behavior‑led branding approach, Topher has helped shape the identities of prominent clients including HBO, Twitch, Unilever, NASA - National Aeronautics and Space Administration, and Coinbase. He also co-hosts Strange Coordinates, a podcast from territorial exploring the unexpected stories behind major brands, with recent episodes diving into brands like Olay. Before founding territorial, Topher led strategy at design firm COLLINS and digital agency Deep Focus. Outside the agency world, he's active in Portland, Oregon, as a climate community organizer, trail runner, gardener, and occasional comedian
In this episode, we sit down with Asia Dore—a transformational brand strategist and creator of the STRATEGY/AUDACITY™ Method. Asia helps entrepreneurs and leaders build sustainable, impactful brands that resonate deeply with their audiences while staying true to their expertise and personality.From working across eight different industries and pivoting multiple times in her career, Asia shares how these diverse experiences shaped her unique approach to brand strategy. She dives into the importance of balancing strategy with boldness—helping experts simplify their messaging, stand out confidently, and build brands that are not just seen but felt.Key Takeaways:What makes a brand truly sustainable in today's crowded marketplaceHow to simplify complex ideas into clear brand messagingThe five essential steps in her STRATEGY/AUDACITY™ MethodThe hidden connection between storytelling and brand strategyWhy many experts struggle to articulate their value—and how to fix itBonus Insight:Asia reveals why storytelling must be balanced with logic and facts to create brand messaging that sticks and drives action.Free Gift for Our Listeners:Access Asia's free masterclass: "The 5 Things You Need to Position Yourself as an Expert" by entering code: "NOLABELSNOLIMITS" at checkout.Connect with Asia Dore:Website: https://asiadore.com/Instagram: https://www.instagram.com/asia.dore/LinkedIn: linkedin.com/in/asiadoreYouTube: @asiadorePinterest: @asia_doreFacebook: asiadorebrandstrategistConnect with Sarah Boxx:Website: https://sarahboxx.com/Facebook: https://www.facebook.com/strategicvisioncoach/Instagram: https://www.instagram.com/sarahboxxllc/LinkedIn: https://www.linkedin.com/in/sarahboxxsherpa/X: https://x.com/i/flow/login?redirect_after_login=%2FSarahBoxxNEW Podcast Alert for Nonprofit Leaders: Nonprofits Today — practical insights & real talk for modern nonprofit professionals.Listen here: https://shows.acast.com/nonprofits-todaySubscribe on YouTube: https://www.youtube.com/ @NonprofitsToday
In this episode, we break down the real meaning of branding and why it's the sum of every experience, every touchpoint, and every memory people have with your practice. Danielle shares some fantastic insights on how to go beyond just visuals—like logos and colors—and focus on the details that truly matter, from the way your team answers the phone to the scent in your waiting room. We talk about the three core branding questions every practice owner should ask before even thinking about design: What problem do you solve? How do you solve it differently? And who do you solve it for? Danielle also walks us through how to find your emotional core by channeling your “inner toddler” and asking “why” until you get to the heart of your brand's purpose. We also dive into the importance of backing up your brand promises with real action, the difference between brand promises and core values, and why being authentic and consistent is key to building trust with both clients and your team. Danielle shares some great examples of employer branding, showing how practices can attract the right team members by being clear about who they are—and who they're not. We cover how to maintain brand consistency as you scale, the importance of ongoing brand management, and how to keep your messaging human and specific in the age of AI. If you're wondering when to start thinking about branding, Danielle's advice is clear: the sooner, the better—ideally before you even open your doors. We also talk about why it's okay (and actually necessary) to be picky about the clients you attract, and how serving everyone can actually hurt your brand in the long run. Whether you're just starting out or looking to take your practice's brand to the next level, this episode is packed with actionable tips, real-world examples, and expert advice to help you build a veterinary brand that resonates and endures. Tune in to learn how to create a brand that's more than just a logo—it's a lasting promise to your clients, your team, and your community.
What happens when you stay true to yourself even when the world tells you to change?In this episode of The Courageous Leaders Podcast, I'm joined by Leah Spears, Head of Brand Strategy at Paddy Power. She shares the personal moments that shaped her leadership, from navigating judgement based on appearance to stepping into bold, visible roles. We explore confidence, curiosity, and what it takes to lead with integrity in an industry that doesn't always make it easy.We Cover: 01:22 – Why Leah joined Paddy Power and how she knew it was the right fit04:08 – The judgement she faced based on how she looked and who she was06:08 – The advice she regrets taking and how she quickly reclaimed herself08:50 – How she turned being underestimated into her biggest strength11:27 – Why being curious has helped her grow as a leader14:13 – How she handles difficult conversations without fear17:16 – Childhood ambitions and how they shaped her mindset20:53 – Creating real connections in a digital, hybrid workplace23:29 – What makes a great agency–client partnership work26:20 – How she's helping younger women in her team find their voice29:21 – Why confidence starts with knowing you don't have to know everythingDon't miss out on this powerful episode.
300. Building Creative Magic with Simon Rogers: Mission, Meaning, and Making an Impact In this episode of Creative Chats, Mike Brennan speaks with Simon Rogers, founder of A Little Better Co., about the essence of creativity, his evolution in professional life, and the importance of aligning creativity with personal values. They discuss the challenges creatives face in a tech-driven world, the role of curiosity, and the responsibility of creatives to use their power for good. Simon emphasizes the need for mission-driven creativity and the joy found in the creative process, encouraging listeners to engage actively in their creative journeys. 3 Key Takeaways:
Jeannette is joined by Emma Wilson, co-founder of Tribe, delve into Emma's impressive career journey from her early days at Thomson Holidays to her current role in leading a unique branding agency. They discuss the importance of brand marketing, the challenges of transitioning from corporate life to entrepreneurship, and the significance of personal branding in today's business landscape You'll hear why: A strong brand identity is crucial for business success Brands that resonate with their audience and stand out in the market are more likely to drive sales and customer loyalty. Personal branding is essential for founders and business leaders. Sharing personal stories and being authentic can help build trust and connection with customers, making the brand more relatable and memorable. Starting a business involves wearing many hats and facing various challenges. Utilising data and research to inform branding and marketing decisions is vital Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you're starting from — or what life throws at you — it's never too late to be brave, bold, and unlock your inner brilliant. Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action now
CEO, Rhonda Hiatt has been at Clear for over seven years, where she has focused on growing the retail and shopper offer and delivering retail and shopper strategy for clients including Reckitt Benckiser, Philips, Nautica, and Abbott.Prior to joining Clear, Rhonda was Head of Brand Strategy, Analytics, and Shopper Sciences for Interbrand Design Forum, where she focused specifically on retail and CPG clients.Rhonda previously taught Consumer Behavior in the MBA program as an Adjunct Professor at the University of Dayton. She has been recognized in Design Retail's 40 Under 40 for her contributions to the retail industry and has most recently been honored as one of Consulting Magazine's Top Consultants for Excellence in Client Services. She is also a member of Chief, a private network focused on connecting and supporting women executive leaders.Rhonda likes to spend her free time “experiencing retail” (aka shopping!), drinking wine, and taking vacations with her daughter and husband.
In Episode #87, Ross is joined by Robert Brunner, Founder and Creative Director at AmmunitionRobert is the former Industrial Design Director at Apple and current Lead Designer for Beats by Dre. He's a globally acclaimed product designer with over 40 years of experience. Robert built the pioneering internal corporate design organisation at Apple, and was a partner at the prestigious design consultancy, Pentagram. Under his leadership, his current studio, Ammunition, has developed iconic products for Beats, Lyft, Square, Polaroid, and numerous start-up enterprises.Ross and Robert discuss the four elements of “making great”, the benefits of not accepting mediocrity, how micro-compromises build mediocrity, and being clear on why what you are designing is worth being designed.Find show notes and episode highlights at https://nwrk.co/omq-robert. To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how small rituals before consuming products can dramatically enhance enjoyment and make experiences more memorable. They reveal why structured, meaningful movements work better than random gestures and how brands like Jeep, Oreo, and Apple have mastered the art of ritual-driven engagement.Topics covered: [01:00] "Rituals Enhanced Consumption" [02:00] The Jeep Wrangler ducking ritual and community building [03:00] Four experiments on chocolate bars, carrots, and lemonade [04:00] Why delay after rituals increases anticipation and enjoyment [05:00] Personal involvement: doing versus watching rituals [06:00] Brand examples: Oreos, Starbucks, Disney, and Guinness [07:00] Apple's unboxing experience as the ultimate ritual To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Vohs, K. D., Wang, Y., Gino, F., & Norton, M. I. (2013). Rituals enhance consumption. Psychological Science, 24(9), 1714–1721. https://doi.org/10.1177/0956797613478949 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Christy Maxfield, founder of Purpose First Advisors and a certified exit planning advisor, to explore what it takes to prepare a business and its owner for succession or sale. Drawing from her personal experience in a family business and years of advisory work, Christy reveals how purpose, personal readiness, and brand strength shape a business's transferability and long-term value. Whether you're a founder, a next-gen leader, or a trusted advisor, this conversation offers practical insights into building a legacy that lasts.Key Topics DiscussedDefine purpose as a strategic decision-making tool for succession and business planning.Identify common blind spots family businesses face during succession, especially emotional and interpersonal dynamics.Shift the mindset from ownership dependency to creating a transferable business with systems, leadership, and brand equity.Explore the connection between brand and exit value, and how brand reputation impacts potential buyers, employees, and industry peers.Recognize the importance of personal readiness, including emotional detachment and identity beyond the business.Develop future leaders by valuing different leadership styles, encouraging external experience, and committing to mentorship.Connect with Christy Maxfield at purposefirstadvisors.com or on LinkedIn.Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy
Send us a text Before you launch any new business or idea, there are 10 essential “fits” you need to get right — from Product–Market Fit to Founder–Market Fit, and even Brand–Audience Fit. In this episode, I break down each one, with real-life examples and lessons to help you avoid costly mistakes and build something that actually works. Whether you're just getting started or refining your concept, this is your checklist for building with intention, clarity, and strategy. Tune in for a practical, no-fluff guide to launching smarter. قبل ما تبدأ أي مشروع جديد، في ١٠ أنواع من "التوافق" لازم تراجعها لتتأكد إنك ماشي بالطريق الصح — من توافق المنتج مع السوق، لتوافقك الشخصي كمؤسس، وحتى توافق العلامة التجارية مع جمهورك. بهي الحلقة، بشرح كل نوع بطريقة بسيطة، مع أمثلة حقيقية ونصائح بتفيد أي شخص عم يخطط لإطلاق فكرة أو بزنس. إذا بدك تتجنب الأخطاء وتبني شي فعلاً ناجح، هاي الحلقة هي دليلك العملي. اسمعها لتتعلم كيف تبدأ صح وتخطط بذكاء من أول خطوة. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly
Mat Thomas, Senior Manager of Brand Strategy at Lexus UK, discusses talks about the importance of data-driven marketing and continuous improvement. He shares why he finds Rory Sutherland's "Alchemy" influential, stressing the value of understanding psychology and consumer behaviour. And he explains Lexus's kaizen approach, focusing on continuous improvement through data-driven decisions - Mat's shiny new object.
Designers are freaking out about AI, and for good reason. Clients are skipping strategy, bringing AI-generated logos to the table, and treating designers like disposable decorators.But while most designers are still obsessing over execution, the smart ones are building brands, owning strategy, evolving and becoming irreplaceable.This week on The Angry Designer podcast, we sit down with our friend Dan Janssen of Lincoln Design Co. to unpack the real shift happening in the creative world and why most Graphic Designers are totally unprepared for it.Recorded live at CropCon 2025 in Austin Texas, Dan lays downWhy ignoring brand strategy is the fastest way to get replacedHow to build a personal brand that clients actually valueWhat clients really think when they hand you AI-generated workBy the end of this episode, you'll know why brand strategy is your new superpower in this AI powered world, and how to use it to stay relevant, respected, and paid.Stay Angry our Friends –––––––––––Join Anger Management for Designers Newsletter at https://tinyurl.com/mr4bb4j3Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast
These are, how should I say it, interesting times to be a seller on Amazon. It's good to be able to make decisions based on data in the midst of the chaos, so Jay Lovelace, CEO at Jungle Scout joined the podcast to lay out the trends that the data is identifying overall and across some specific categories that are on the move.
#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.Chelsea and Dave cover:How leveraging internal and cross-functional knowledge can create a content goldmineWhy it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their valueStrategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywordsTimestamps(00:00) - - Intro to Chelsea (01:34) - - Merging Brand and Keyword-Driven Content (01:35) - - Aligning Brand and Content Strategy with Your Goals (01:42) - - New Content Channels for B2B (01:46) - - How to Measure Content Engagement (02:08) - - LinkedIn for B2B (02:12) - - Chelsea's Experience at Chili Piper (02:17) - - Improving Content for Podcasts (02:22) - - Driving Website Traffic Through Brand Content Strategy (02:22) - - Skyscraper SEO Content Strategy (02:30) - - How to Craft a Brand Strategy (02:31) - - How to Grow Using Gated Content (02:33) - - How to Maximize Search Impact Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more.
What happens when cutting-edge AI meets content marketing mastery? In this forward-thinking episode of the Marketing Boost Solutions Podcast, Captain Marco sits down with Rachel Hernandez, Director of Brand Strategy at Next Net Media—the world's largest online retailer of optimization services. With a global network of 700+ content creators under her leadership, Rachel shares how she's helped scale high-performing content ecosystems that drive visibility, trust, and growth.We explore the powerful intersection of technology and creativity—where AI fuels smarter SEO, scalable storytelling, and personalized strategies without sacrificing authenticity. Rachel pulls back the curtain on what it takes to thrive in today's digital landscape, from building trust in a noisy market to using AI as a strategic ally, not a replacement. Whether you're a brand strategist, business owner, or marketer, this episode is packed with actionable insights to help you stay competitive, creative, and connected.Connect with Rachel belowWebsite: https://nextnet.ai/LinkedIn:https://www.linkedin.com/in/rachelahernandez/; https://www.linkedin.com/company/nextnetai/ Missed Previous Episodes? Don't worry! Catch up on all our insightful discussions by visiting our podcast blog. Stay up-to-date and never miss out on valuable content. Explore now! https://www.marketingboostsolutions.com/mbs-podcast-blogDo You Need More Leads? Do You Need More Customers? Boost Your Sales & Turn Your Prospects Into Customers With Incentive Based Marketing. Grow your Business Exponentially with Powerful Incentives and Solutions. Let MARKETING BOOST guide you, find out how:https://roadmap.marketingboostsolutions.com/Not a Marketing Boost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mbWhether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab
Coach K of Upgraded Mindsetz joins me in the Brand Kitchen to talk mindset, purpose, and why you can't build a bold brand on shaky beliefs. From healing after loss to journaling her way into clarity, this convo will stir your spirit and shift your strategy. Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook: @cookingupbrands, @talklikeabrand, @colormybrands.Sign up for insider tips and updates: bit.ly/colormail.Explore our brand-building ecosystem: Colormebrand.com.Keep stirring the pot, creating your flavor, and serving success!
Brent Vartan is Managing Partner and Co-Founder at Bullish, a unique hybrid combining a branding agency and a consumer-focused venture fund. With decades of experience in brand strategy, Brent and his team have been early investors and builders behind some of the most iconic DTC and consumer brands of the past decade, including Peloton, Warby Parker, Casper, Harry's, Hu, Bubble, and more.In this episode of DTC Pod, Brent shares his perspective on what it takes to build generational consumer brands from the earliest stages. He discusses Bullish's hands-on investment approach, the importance of brand strategy as a growth mechanism, and what differentiates brands that become household names. Brent also breaks down real playbooks from companies like Sunday Lawn and Nom Nom, providing founders concrete advice on what it takes to build brands worth talking about—and worth buying.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Bullish's hybrid brand agency and VC model2. What it means to invest as “first money” and why it matters3. The difference between building a business and building a brand4. Why customer lifetime value (CLV) trumps CAC and COGS5. Product-market fit: moving from awareness to lifetime value6. How Bullish supports brands like Harry's and Nom Nom in their earliest days7. Tactical advice for founders on capital raising and allocation8. Building brands for acquisition vs. IPO9. The playbook for becoming an acquisition target (what buyers actually want)10. The underrated power of innovation and product launches11. The role of cultural relevance in DTC brand building12. Real-world examples from Sunday Lawn, Peloton, Bubble Beauty, and more13. How great DTC brands focus on AOV, CLV, and brand loyalty14. Pitfalls to avoid around capital structure and loss of momentumTimestamps00:00 Introducing Brent Vartan and Bullish03:49 Bullish's track record and notable investments05:22 What makes Bullish different10:10 Investing as “first money,” how Bullish evaluates concepts13:19 Patterns Bullish looks for in breakout DTC brands16:09 Deep dive: Sunday Lawn's growth and strategy18:36 Positioning Harry's and building a hundred-year business21:04 Timelines, capital, and operational realities for breakout brands23:37 Building for acquisition vs. IPO: how strategies diverge28:57 What buyers are really seeking in DTC acquisitions31:47 Nom Nom's Mars acquisition and the power of niche audiences33:59 The importance of cultural relevance and taking creative “shots”35:32 Bubble Beauty: case study in innovation and customer engagement38:27 Finding the right capital structure and maintaining founder equity41:06 The risks of stalling momentum and overplanning43:33 Where to allocate raised capital: innovation vs. marketing46:20 Where to find Bullish, Brent's socials, and their newsletterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokBrent Vartan - Managing Partner & Co-Founder of BullishBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
On this episode of Proof-of-PR, Keli Callaghan, Partner at Arrington Capital, joins Kelley Weaver to discuss the importance of founder-led thought leadership in brand strategy. Keli covers topics such as thought leadership amongst founders, strategies for building communities, ways to make your brand stand out from the crowd and much more! To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps: 0:00 | Intro 1:00 | Who is Keli Callaghan? 4:50 | How has Crypto changed? 8:14 | Thought Leadership for Founders 11:13 | Community Building Strategies 13:33 | Recruiting from Universities 15:03 | BITWIRE AD SEGMENT 16:24 | How to make your brand stand out 18:27 | How to measure PR success 20:12 | PR Tools 21:59 | How PR professionals can get into the Crypto industry 25:14 | How to juggle being a Mom and a PR career 29:23 | Time-management Tips 31:10 | Future of Crypto-related Marketing 34:17 | Most fulfilling part of Keli's job 35:28 | Final thoughts from Keli Callaghan ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●
Jewelry isn’t just beautiful—it’s hard to market. In this hybrid episode of Legacy of Luxury, Nick Constantino and Jaron Solomon break down what’s broken in jewelry marketing, from abandoned brand-building to the overhype of data-driven performance. They talk sports partnerships, in-store experience, digital agency pitfalls, and the new rules of trust and storytelling. Key Takeaways Performance marketing without brand marketing is a dead end. Radio still builds long-term loyalty in ways social can’t touch. Sports sponsorships create trust signals and real-world rapport. In-store experience is a brand touchpoint, not just a transaction. Agencies must evolve from vendors to strategic partners. Independent jewelers are luxury brands—not just resellers. Sound bites "People only see the tip of the iceberg." "The model needs to change." "We are going to carve our own path." Chapters 00:00 The Unique Landscape of Jewelry Marketing 04:44 The Evolution of Brand Marketing 09:24 The Power of Packaging and Branding 11:15 Aligning with Local Sports Teams 17:59 Enhancing the In-Store Experience 19:34 The Importance of Lighting in Jewelry Display 24:24 Navigating the Digital Marketing Landscape 32:53 The Future of Luxury Jewelry Marketing #LegacyOfLuxury #JewelryMarketing #LuxuryBranding #SolomonBrothers #MarketingStrategy #InStoreExperience #DigitalMarketing #BridalJewelry #SportsMarketingpatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
Dave delves into health influencer Brian Johnson's Blueprint brand to see how well this entrepreneur turned influencer business is performing on Amazon. We take a look at their revenue numbers, their quality control issues and overall brand strategy to see if influencer-led brands are actually killing it on Amazon or not. Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Learn how your consumers truly experience your brand today! The Big Takeaway Brian Johnson's brand generated an annual revenue of approximately $4.5 million. Quality control issues have affected customer satisfaction according to recent reviews. Their average review rating for their top product is declining due to quality control issues. Pricing on Amazon is significantly lower than on the brand's website. Brian Johnson hasn't really been pushing the brands' presence in his socials. Blueprint's performance is not as impressive as their competitors. Timestamps 00:00 - Introduction to Brian Johnson and Blueprint 03:03 - Blueprint's Performance on Amazon 05:45 - Revenue Analysis and Keyword Analysis 08:58 - Quality Control Issues and Customer Feedback 11:48 - Brand Strategy and Pricing Dynamics 15:06 - Conclusion: The Future of Blueprint As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
You know those people who refuse to let B2B get boring? That's Jay Schwedelson sitting down with Shawn Perritt, who's out to prove that “business to boring” is a mindset—one that needs to go. From why your brand budget shouldn't be an afterthought, to how AI can actually make things less creative if you're not careful, this one's full of real talk for anyone tired of beige B2B. You'll walk away rethinking brand, attribution, and why your best creative ideas probably don't come from staring at Zoom.Follow Shawn on LinkedIn for more B2B brand inspiration and original thinking.Sean is VP, Brand Strategy and Creative at Acquia.Best Moments:(02:31) The human brain literally ignores the average—emotion is what gets remembered.(04:12) Creativity needs a workout plan, just like the gym; go get different experiences to spark ideas.(05:47) Think first, prompt second—don't let AI shortcut the work your brain should do.(07:15) The risk of AI is turning brand into a “high-def sea of sameness” that costs more to stand out from.(09:01) The brands that win will build a strong “human stack” first, then power it with AI.(11:47) Most companies miss the mark by only investing in the 5% of buyers ready to buy right now—what about the other 95%?(14:45) If you want real brand awareness, get “revenue in the room” with events and human connection.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Linda Renteria, COO and co-owner of Casa Sanchez Foods, a third-generation producer of fresh salsas and tortilla chips. Linda shares how she transitioned from in-law to operations leader in a legacy business, navigated the complexities of family dynamics, and helped scale a beloved local brand into a nationally distributed staple, all while preserving its authenticity and heart. This conversation offers thoughtful insights into growing with purpose, leading with values, and building a brand customers love.Key Topics DiscussedNavigating in-law dynamics in a family business while maintaining healthy boundaries and earning trust.Building operational excellence by implementing structure, training, and cross-departmental communication.Scaling through strategic distribution, including a significant turning point with Safeway that launched national growth.Listening to customers to balance tradition and innovation in product development and branding.Using brand storytelling and loyalty, including tattoos of the company logo, to create emotional connections.Championing STEM and manufacturing careers, especially for underrepresented communities and future leaders.Connect with Linda Renteria on LinkedIn or at info@casasanchezfoods.com Learn more about Casa Sanchez FoodsBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy
Think advertising is just TikTok, Instagram, or TV? Think again. At Cannes Lions, a major industry summit, Big Tech set the agenda for what's next in AI, branding, and attention. This is your insider's summary. In this episode, you will learn: How offline spaces are powering smart digital brands What AI personas are, and how to use them to test product and brand ideas faster (and cheaper) Why most agencies are missing half the audience — and what that means if you're building a mass-market product If you're building or marketing a tech product — whether you're in a startup or a large org — this episode gives you a real-world edge, minus the fluff. Chapters FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. For the full transcript go to https://www.techfornontechies.co/blog/259-big-tech-ai-and-the-future-of-attention-what-you-missed-in-cannes
Have you ever wondered what goes into a full rebrand and whether it's really worth it? In this solo episode, I take you behind the scenes of eCommerceFuel's rebranding journey, including why we did it, how much we spent, and what I wish I'd known before diving in. If you've been considering a brand refresh or are just curious about the ROI of design and messaging work, this one's for you. Listen in as I walk through the process of selecting a branding agency, navigating feedback and revisions, and rolling out our new visual identity across all touchpoints. I share honest reflections about the emotional and financial costs, how the project stretched our team, and what we've seen in terms of impact and engagement. Whether you're team “never touch the logo” or all in on the power of brand, you'll get a transparent look at the highs, lows, and learnings from this major milestone. You can find show notes and more information by clicking here: https://bit.ly/3HrTmBc Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
© 2020-2025 Ivy Podcast Discovery LLC
