Podcasts about brand strategy

You know those people who refuse to let B2B get boring? That's Jay Schwedelson sitting down with Shawn Perritt, who's out to prove that “business to boring” is a mindset—one that needs to go. From why your brand budget shouldn't be an afterthought, to how AI can actually make things less creative if you're not careful, this one's full of real talk for anyone tired of beige B2B. You'll walk away rethinking brand, attribution, and why your best creative ideas probably don't come from staring at Zoom.Follow Shawn on LinkedIn for more B2B brand inspiration and original thinking.Sean is VP, Brand Strategy and Creative at Acquia.Best Moments:(02:31) The human brain literally ignores the average—emotion is what gets remembered.(04:12) Creativity needs a workout plan, just like the gym; go get different experiences to spark ideas.(05:47) Think first, prompt second—don't let AI shortcut the work your brain should do.(07:15) The risk of AI is turning brand into a “high-def sea of sameness” that costs more to stand out from.(09:01) The brands that win will build a strong “human stack” first, then power it with AI.(11:47) Most companies miss the mark by only investing in the 5% of buyers ready to buy right now—what about the other 95%?(14:45) If you want real brand awareness, get “revenue in the room” with events and human connection.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Linda Renteria, COO and co-owner of Casa Sanchez Foods, a third-generation producer of fresh salsas and tortilla chips. Linda shares how she transitioned from in-law to operations leader in a legacy business, navigated the complexities of family dynamics, and helped scale a beloved local brand into a nationally distributed staple, all while preserving its authenticity and heart. This conversation offers thoughtful insights into growing with purpose, leading with values, and building a brand customers love.Key Topics DiscussedNavigating in-law dynamics in a family business while maintaining healthy boundaries and earning trust.Building operational excellence by implementing structure, training, and cross-departmental communication.Scaling through strategic distribution, including a significant turning point with Safeway that launched national growth.Listening to customers to balance tradition and innovation in product development and branding.Using brand storytelling and loyalty, including tattoos of the company logo, to create emotional connections.Championing STEM and manufacturing careers, especially for underrepresented communities and future leaders.Connect with Linda Renteria on LinkedIn or at info@casasanchezfoods.com Learn more about Casa Sanchez FoodsBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy 

Think advertising is just TikTok, Instagram, or TV? Think again. At Cannes Lions, a major industry summit, Big Tech set the agenda for what's next in AI, branding, and attention. This is your insider's summary. In this episode, you will learn: How offline spaces are powering smart digital brands  What AI personas are, and how to use them to test product and brand ideas faster (and cheaper) Why most agencies are missing half the audience — and what that means if you're building a mass-market product If you're building or marketing a tech product — whether you're in a startup or a large org — this episode gives you a real-world edge, minus the fluff. Chapters FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.   For the full transcript go to https://www.techfornontechies.co/blog/259-big-tech-ai-and-the-future-of-attention-what-you-missed-in-cannes

Welcome to the final instalment of my Rebrand to Rise series, created for business owners who know their current branding no longer fits the incredible business they've built.If you've been thinking, “YES, I need a rebrand,” but also, “I don't even have time to eat lunch, let alone overhaul my brand,” this one's for you. Because rebranding can be strategic, streamlined, and supportive, without draining your energy.In this episode, I share:Why most rebrands stall (spoiler: it's not Canva's fault)The real reason your VA or designer struggles to nail your brand visionHow to turn your ideas into a system your team can run withWhat CEO-led branding actually looks like inside The Co+Creation Design ClubJoin the Club while it's on sale: https://whitedeer.com.au/clubsaleIntro 0:00Why most rebrands stall 2:28You can't outsource YOU 4:00Pick good imagery 6:20Get a system that works for your team 7:17How I can help you 10:50You don't have to DIY every graphic... but you do need to lead the vision.Watch on YouTube: https://youtu.be/n00TLpjg3GYRead on the Blog: https://whitedeer.com.au/ep219/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

On this episode of Getting to Aha!, host Darshan Mehta speaks with Don Polite, Chief Marketing Officer at SKYGEN USA, about the power of customer insights, data, and collaboration in shaping successful marketing strategies. With over 20 years of experience across healthcare, entertainment, and corporate sectors, Don shares how to build effective voice-of-customer programs, drive cross-functional alignment, and turn marketing into a profit center. He introduces his “60-40 Framework” for balancing data with human insight and discusses how to combat survey fatigue, leverage AI responsibly, and secure buy-in from finance and leadership.

“You're not going to be persecuted for doing things differently.” In this episode, Michael Dargie connects with Beatrice Gutknecht, a brand strategist, former hotel manager, and founder of Badass Reby B. Now based in Valencia, Spain after a decade in Myanmar—including living through a military coup—Beatrice is helping people badass their brands by doing the exact opposite of what the world expects. This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world. Beatrice opens up about the personal journey that shaped her, from a precocious kid who made fake ad jingles to losing both parents and rediscovering her voice. She shares the pivotal moment that led her to say “yes” to discomfort and finally stop waiting for permission. She created a tool that diagnoses brand problems and gives businesses a clear path to improvement—and she's giving it away for free. We talk about her favourite brunch spots, obsession with dark chocolate, passion for questioning industry norms, and the global experiences that shaped her approach to business and life. Beatrice even shares how her human design type helped her embrace the way she processes decisions (hint: talking is everything). Whether you're building a brand or figuring out who the hell you are, this episode is a refreshing and rebellious reminder to stop blending in and start showing up. Quotable Quotes “Pushing back against the norms will only help you. It won't detract from you.” – Beatrice Gutknecht “Do I even have a voice? That's how deep under the mud I was.” – Beatrice Gutknecht “You're not going to be persecuted for doing things differently.” – Beatrice Gutknecht “Question the shoulds.” – Beatrice Gutknecht “This was freaking amazeballs.” – Beatrice Gutknecht “Just show the tree your pancakes.” – Michael Dargie Episode Highlights Valencia Life | Beatrice shares why she chose Spain Free Branding Tool | A prescription for brand problems Operations-Led Branding | Her unique approach to strategy Origin Story | From hotel manager to real estate to rebel Losing Her Voice | How school, culture, and loss silenced her Getting Uncomfortable | Why saying yes changed everything Leaving Myanmar | Surviving a coup and starting over Dark Chocolate & Brunch | Guilty pleasures and Sunday rituals Branding Truth | Stop copying your industry, look elsewhere Rebel Advice | “Question the shoulds” Favourite Place | Valencia vs Myanmar vs Florence Pet Pirate Dreams | Parrots, pirates, and planning Human Design | Projector mode: talk first, think after Maple Syrup | Field trips, taps, and Canadian trees LINKS FROM EPISODE Badassery by B (https://www.youtube.com/@badasserybyb) Beatrice on LinkedIn (https://www.linkedin.com/in/beatricegutknecht/) Get Your Copy of Michael's Book: "BrandJitsu™: Move Your Brand From 'Meh' To Memorable" Indigo | Barnes & Noble | MichaelDargie.com

Have you ever wondered what goes into a full rebrand and whether it's really worth it? In this solo episode, I take you behind the scenes of eCommerceFuel's rebranding journey, including why we did it, how much we spent, and what I wish I'd known before diving in. If you've been considering a brand refresh or are just curious about the ROI of design and messaging work, this one's for you. Listen in as I walk through the process of selecting a branding agency, navigating feedback and revisions, and rolling out our new visual identity across all touchpoints. I share honest reflections about the emotional and financial costs, how the project stretched our team, and what we've seen in terms of impact and engagement. Whether you're team “never touch the logo” or all in on the power of brand, you'll get a transparent look at the highs, lows, and learnings from this major milestone. You can find show notes and more information by clicking here: https://bit.ly/3HrTmBc Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

In this episode, L7 Creative's Tom (CEO & Director of Brand Strategy) and Caroline (Social Media Manager) explore how brands can fight and win the battle to stand out in today's crowded social media landscape.

Ever handed over a 30-page brand strategy doc no one read? Let's fix that. In this episode I'll share an approach your clients will love you for: • The 7 elements every one-pager brand strategy should include • Why simple brand strategy is smarter (and more powerful) • How to position, prove, and differentiate a brand on one page If you want your brand strategy to be understood and used, positioning your work as high value, this episode is your blueprint.   Want to connect with me? Check out The Brand Method Find me on Instagram Book a Strategy Springboard Sesh

Influencer marketing isn't just a trend, it's becoming the main event. In this episode, Fohr CEO James Nord explains why brands must stop treating it as a bolt-on and start building around it. From authenticity myths to smarter metrics, Nord outlines the mindset shift needed to win in the new marketing era.

What does it take to launch a purpose-driven business? For nine-year-old Henry Lynch, it starts with a soda can, a big heart, and a bold idea. In this special episode of Building Unbreakable Brands, host Meghan Lynch interviews her son, Henry, the founder of Henry's Recycling—a grassroots effort that turns bottles and cans into care packages for people experiencing homelessness. Henry shares the story behind his business, the mindset that keeps him going, and the belief that anyone, no matter their age, can make a difference. This heartwarming and surprisingly tactical conversation is a reminder that the next generation of entrepreneurs may be more ready than we think.Key Topics DiscussedLaunch a purpose-driven venture at any age – How Henry turned a simple recycling idea into a mission to help others.Identify and act on social needs – The real-life inspiration behind Henry's business and the community issue he wanted to solve.Turn redemption into revenue – Henry's practical steps to fund his care packages include strategic decisions like crossing state lines for better rates.Inspire customer loyalty – Creative reward systems and poster campaigns that engage donors and encourage repeat participation.Build a team and stay motivated – The role of friends, mentors, and a clear mission in keeping momentum alive.Lead with hope and clarity – Henry's reflections on goal setting, resilience, and what it means to “start tiny.Connect with Henry Lynch at HenrysRecycling.orgBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy 

Maria Chilewicz. VP, Head of Brand at Who Gives A Crap, joins Amanda Ma, CEO & Founder at Innovate Marketing Group to talk about turning bold ideas into brand love. This episode is packed with insights on how to break through the noise with purpose and personality. Listen now!About the guest:Maria, a seasoned brand leader with 17 years of global CPG experience, is dedicated to building brands that benefit both the planet and people. Currently leading the brand team at Who Gives a Crap, she focuses on profitable growth and oversees brand management, communications, and consumer and brand insights. With previous roles at P&G, Coty and Dollar Shave Club, Maria brings expertise in growing brands both in big international organizations and start-up to scale-up businesses, leveraging innovation, consumer insights and visual storytelling.Follow Maria on LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠.At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Click here to learn more!Follow us!Find us on ⁠⁠LinkedIn, ⁠⁠⁠⁠EventUp Podcast, and ⁠⁠Instagram

Most founders dive straight into building — features, user flows, no-code tools — before they've nailed the strategy that actually drives traction: brand. In this episode, Sophia Matveeva shares why brand must come before product, especially for non-technical founders building tech-enabled businesses. You'll learn the four brand foundations every founder needs — whether you're launching a new venture or scaling an existing one: Clarity — Who you serve and why you exist Story — What problem you solve and what's at stake Trust Signals — How to build credibility before or beyond your user base Voice — How to speak to your market without jargon Sophia also shares examples from Uber, Goldman Sachs, and her own company, Tech for Non-Techies, which is trusted by governments and Fortune 500s to teach non-technical leaders how to succeed in the digital economy. If you want customers, talent, and investors to take your venture seriously — and you're not building brand strategically — this episode is for you. Chapters 00:00 – Code vs Brand 01:11 – Logos Are Not Brands 02:37 – Why Trust Matters More Than Features 04:37 – Non-Technical Founders' Common Mistake: Features Before Brand 09:38 – Investors Back Missions, Not Apps 11:40 – Think Like an Investor 12:30 – 4 Brand Foundations Before Product 18:13 – What's Next: Cannes Lions Insights Episodes to help you build your personal brand: 170. Advisory Boards: why join them & why have them 146. How to get headhunted   For the full transcript, go to: https://www.techfornontechies.co/blog/258-why-you-need-a-brand-before-you-need-an-app   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

It's time we tackled the question on the lips of so many creatives in our field. Should we be using AI and what is it costing us if we do? In this juicy episode we dig deep and range far and wide as Fi and I grapple with the big question and the implications for us all. We explore why we feel so strongly about AI when it comes to Brand Strategy, whether AI can be empowering and what it might be missing, how it impacts on the work of creatives who may also be Neurodivergent and the all important consideration of the wider environmental impact of such a powerful tool. We'd love to hear your views. Are you a fan of AI? does it support your work? are you concerned about where it's headed and what do you see as the potential for the future? It's a topic I don't think any of us can avoid and we certainly aren't shying away from what we really think in this conversation. We hope you enjoy and do let us know what you think over on insta @styleandsubstance_podcast Hosted on Acast. See acast.com/privacy for more information.

Doug Martin, CMO of General Mills, joins Edelman's Amanda Edelman to discuss how brands can stay personal in a fragmented digital world. He shares how General Mills is shifting from mass messaging to individualized experiences and using data and empathy to meet consumers where they're at, especially in everyday moments like dinnertime. Doug emphasizes the … Continue reading "General Mills' Doug Martin on Human-Centered Brand Strategy "

Richard Gearhart and Elizabeth Gearhart, co-hosts of Passage to Profit Show interview Jed Morley from Backstory Branding, Rick English from UP Advisors and David and Monica Kowalski from Lebowski's Kool-Luah.   Is your brand BBQ-worthy or headed for an HR complaint? In this episode of Passage to Profit, branding expert Jed Morley, founder of Backstory Branding, dives deep into what makes a brand trustworthy, memorable, and scalable. From uncovering the power of the golden rule to aligning your team with purpose-driven messaging, Jed shares smart, strategic insights every entrepreneur needs to hear. Whether you're building a law firm, podcast studio, or nationwide community, this episode will help you brand with heart—and results. Read more at: https://www.backstorybranding.com/books/building-a-brand-that-scales   Rick English is the Founder and Chief Consultant of Up Advisors a Business Consulting & Coaching Firm that he founded after 22 years in leadership roles. Up Advisors works with companies that are growing but lack structure, are stagnating and want to get back on track, are struggling and need fresh insights, are led by entrepreneurs who are burned out and need to be refreshed and firms in the midst of leadership transitions. Read more at: https://www.myupadvisors.com/   David and Monica Kowalski are the founders of Lebowski's Kool-Luah, an award-winning blend of bold coffee and smooth liqueur in one seriously chill bottle. Brewed with love in Colorado Springs, this righteous concoction is perfect over ice, mixed into a classic cocktail, or sipped straight when the vibe is just right. However you pour it, Kool-Luah brings the flavor, the nostalgia, and just enough kick to keep things interesting. Read more at: https://www.lebowskiskoolluah.com/   Whether you're a seasoned entrepreneur, a startup, an inventor, an innovator, a small business or just starting your entrepreneurial journey, tune into Passage to Profit Show for compelling discussions, real-life examples, and expert advice on entrepreneurship, intellectual property, trademarks and more. Visit https://passagetoprofitshow.com/ for the latest updates and episodes. Chapters (00:00:00) - Passing Through Business: How to Grow Your Business(00:00:26) - Passage to Profit(00:01:48) - How to Overcome Self-Doubt as an Entrepreneur(00:04:01) - What Does Your Brand Want To Be?(00:05:43) - Brand Trust: How to Win(00:10:45) - The Brand Strategy and Message Framework(00:12:42) - How to Communicate Your Brand(00:13:57) - How to Build a Brand With a Personal Touch(00:18:51) - How to Build a Brand for Your Podcast(00:20:14) - Best Branding Examples(00:21:17) - Should the Pope Be Protected?(00:25:39) - The Cheap Car Insurance Hotline(00:26:39) - Passage to Profit: Branding 101(00:27:21) - Elizabeth's Spotlight(00:29:09) - Podcasting: Is This a Good Fit for You?(00:29:46) - They're Going After Chicken!(00:32:20) - How to Make Your Business Run Better(00:33:20) - What's the Best Business Bookkeeping Software? QuickBooks(00:38:33) - Three Must-Have Jobs for Window Film Businesses(00:39:08) - When Do You Make a Hiring?(00:42:07) - What Entrepreneurs Need To Do To Grow Their Business(00:44:28) - Kulua: A Nostalgic Blend of Coffee and L(00:49:01) - White Russian(00:51:47) - The Lebowski's Kulua(00:54:23) - Your tax doctor--call now if you owe more than $10(00:55:22) - Passage to Profit(00:55:58) - Rick English(00:56:56) - What is your secret to success?(00:57:37) - I Went To A Hospital Opening(01:00:05) - P2P

Welcome to another episode of GSR Place, where host B.D. Dalton digs deep into the secrets of growth, marketing, and personal branding for the “lazy overachiever." In today's episode, B.D. is joined by the incredible Stacy Cohen—a seasoned entrepreneur and PR/marketing agency owner from New York with over 25 years of experience.Introduced by Allison Kluger, Stacy shares her dynamic journey, starting as a 14-year-old home waitress all the way to writing two books on personal branding: “Brand Up” and “Brand Up 2.0.”Together, they dive into the value of building your personal brand early, the importance of authentic self-reflection, and the power of going beyond the average to truly set yourself apart—no matter your field.Stacy explains her signature Discovery, Development, and Delivery framework for branding, dishes out actionable advice for amplifying your value (without bragging!), and offers real-world stories of branding wins and lessons learned.Listen in for practical strategies, inspiring stories, and Stacy's Brand Up Challenge—guaranteed to get you thinking differently about how you present yourself to the world. Whether you're a student, a business owner, or a professional hungry for growth, you'll walk away with tips you can use right now to strengthen your brand and seize new opportunities.Let's jump in!

Public Relations for Small Businesses isn't just about press releases and damage control — it's the foundation for trust, reputation, and long-term growth. In this episode, marketing and PR consultant Leslie A.M. Smith shares how entrepreneurs, physicians, and service-based professionals can use PR to elevate their brand and connect with their audience more authentically.If you're searching for effective small business marketing strategies, frustrated by cost-effective PR tactics that don't work, or trying to align your personal branding with your services — Leslie brings clarity, actionable steps, and a no-nonsense approach. Her insights address the very questions many entrepreneurs ask:“How do I position myself in a crowded market?”“Why isn't my branding working — and how do I fix it?”“What's the difference between crisis communication and true proactive PR for doctors or service providers?”“How can I use the marketing mix for entrepreneurs to attract my ideal clients?”Leslie breaks down the PR game in a way that's digestible, especially for professionals like doctors, dentists, and lawyers. She explains how customer service in healthcare is a vital brand touchpoint, why your front office may be undermining your efforts, and how to transform your brand presence without overspending.This episode will give you the clarity and direction you've been looking for. Leslie's analogies — from “marketing mania” to the “cake and frosting” branding metaphor — will shift the way you view PR forever.

This special episode of DevelopLex was created in partnership with Commerce Lexington to capture the biggest takeaways from the 2025 Leadership Visit to Madison, Wisconsin - and bring them home to Lexington.Every year, Commerce Lexington organizes one of the largest and longest-running intercity leadership trips in the country. Presented by Central Bank & Trust Co., the 2025 visit brought 165 Lexington-area leaders to Madison for three days of immersive learning. The goal? Study what's working in high-performing peer cities and bring those insights back to Lexington.Madison's story is one of intentional growth. With a youthful population, a booming research university, and major employers like Epic Systems, it's a city defined by its constraints - and its creativity. From land use challenges and housing affordability to civic alignment and regionalism, this episode is packed with ideas Lexington can act on.Speakers in the order they appear:1:52 Jason Ilstrup - President, Downtown Madison Inc.6:37 Jennifer Mnookin - Chancellor, University of Wisconsin-Madison8:33 Kate Dale - EVP of Brand Strategy & Communications, Destination Madison17:10 & 22:22 Kurt Paulsen - Professor of Urban Planning, University of Wisconsin, MadisonHosted by Ross BoggessDevelopLex is proud to be supported by:SVN Stone Commercial Real EstateCommunity Trust BankCraftsman Contractors

What does it take to build a career at the intersection of law, consulting, and marketing—before any of those industries embraced branding? Linda Orton knows firsthand. From being on the ground floor of legal marketing to launching a full rebrand at private equity speed, Linda shares how to create strategic clarity, build internal buy-in, and lead through change. Linda breaks down why B2B marketing is still misunderstood, how storytelling powers brand adoption, and what it takes to align teams under one message—fast. Apple: https://podcasts.apple.com/us/podcast/in-the-club-by-club-colors/id1611056742 Spotify: https://open.spotify.com/show/0vqZB7gPKLTlkDHI66XxN3 Connect with Linda on LinkedIn: https://www.linkedin.com/in/lindasedlofforton/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com A big thank you from Linda to recent partners: https://www.linkedin.com/company/theplayniceagency/ https://www.linkedin.com/company/rebelpinecreative/ https://www.linkedin.com/company/vested-llc/ https://www.linkedin.com/company/passle/ https://www.linkedin.com/company/upslide/

Start your book the right way with a brand strategy blueprint. In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, I break down what it means to plan your book with purpose and clarity. Many people rush to write a book for the wrong reasons. Some want to look like an authority. Some use AI or quick prompts to get it done fast. But if you want your story to stand out and build real credibility, you need a strong foundation.I share some practical steps for authors and professionals who value transparency, authority, and longterm stability. I talk about the risks of shortcuts, self-publishing scams, and the truth behind the “Amazon bestseller” label. I explain why building a brand strategy blueprint for your book matters as much as the writing itself. This episode covers publishing options, the importance of chapter titles, and how to protect your intellectual property from the start.You'll hear how to use your book to support speaking, consulting, and other services. I walk through my own experiences with self-publishing, hybrid publishing, and working with major publishers. I show how planning your book's brand strategy blueprint early can help you reach your audience, build trust, and set yourself apart in a crowded market.If you want to make your book part of a bigger message, this episode may be for you. I focus on actionable insights for professionals and businesses who care about honorable business practices. I talk about outlining, titling, and marketing your book before it's even finished. I also touch on the value of your own quotes, building your online presence, and protecting your work with smart contracts and legal reviews. #brandstrategy #bookpublishing #authenticity #businessgrowth #authorbranding #publishingtips #professionalbranding #longtermstrategy #brandcommunications #bookmarketing

In this episode of the Sleeping Barber Podcast, Marc and Vassilis delve into the importance of brand tracking and creative marketing in today's performance-driven landscape. To help them dive into this topic, they host Connor Archbold and Matthew Herbert, co-founders and co-CEOs of Tracksuit.Together they discuss the evolution of performance marketing, the impact of cookie deprecation on measurement, and the necessity of connecting brand and performance marketing. The episode highlights the importance of education on marketing effectiveness principles and the shift toward long-term brand building in the industry and so much more. This is an episode you do not want to miss!Enjoy the show.Our GuestsConnor Archbold, Co-Founder and Co-CEO, Tracksuithttps://www.linkedin.com/in/connor-archbold/ Matt Herbert, Co-Founder and Co-CEO, Tracksuithttps://www.linkedin.com/in/herbertmattj/ Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Timestamps:00:00 - Introduction to Brand Tracking and Creative Marketing03:08 - The Evolution of Performance Marketing06:02 - Founders' Journey: From Law to Brand Tracking09:04 - The Impact of Cookie Deprecation on Measurement12:07 - Connecting Brand and Performance Marketing14:54 - The Role of Awareness in Brand Success17:55 - The Importance of Creative in Marketing20:59 - Building Brand Awareness as a Startup24:09 - Navigating Investor Expectations in Marketing26:52 - The Shift Towards Long-Term Brand Building30:09 - Marketing Effectiveness Principles and Their Relevance32:46 - The Future of Marketing: Creativity and Technology36:09 - The Awareness Advantage: Insights from Reports48:07 - The Importance of Brand Awareness54:54 - Nike's Brand Strategy and Market Positioning01:00:52 - The Role of Emotion in Advertising01:06:04 - The Cost of Dull Advertising01:16:04 - Aligning Brand Strategy with Investor Expectations

What if your marketing had six-pack abs? In this episode, discover how to build a lean, powerful dental brand that does the heavy lifting, attracting the right patients, converting with confidence, and creating momentum that doesn't wear out.

In this episode of What the Fundraising Podcast… Joining Mallory today are Bill Cummings and Todd Hiestand, the co-founder and director of branding and the co-founder and director of web strategy at Liminal, a branding and messaging agency with 50 years of combined nonprofit experience. They specialize in branding, strategy, and engagement.  In the nonprofit landscape, a clear and consistent core message is not a luxury but a necessity. Most of the founders carry the vision in their heads, which leads to staff and board members guessing and external audiences receiving mixed signals unless you codify the message. Having strong core messaging helps nonprofits to communicate their purpose effectively, stand out from others, and build trust. It gives everyone, including the frontline staff members and donors, an easy understanding of what the organization does and why it matters. Messaging will become the foundation of strategy, storytelling, and long-term growth when done well. Listen as Bill, Todd and Mallory go searching for the importance of core messaging and branding in nonprofits In this episode, you will be able to, - Learn the importance of having an ideal external presence. - Discover the relationship between core messaging and strategic planning. - Learn why you need to extract and codify the founder's vision. - Discover the role of clarity and consistency in core messaging.  Get all the resources from today's episode here.  Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

I want to hear your thoughts about the show and this episode. Text us here...What if your marketing actually worked, not just looked good?In this episode of Casa De Confidence, Julie sits down with Liz Johnson, President and Principal Consultant of Mountain View Marketing, a powerhouse agency helping small and mid-sized businesses scale sustainably through smart branding, strategic outreach, and ROI-driven marketing.With 20+ years of experience, Liz breaks down:The biggest branding mistakes small businesses make (and how to fix them)Why strategy should always come before tacticsHow her team helped businesses grow up to 300%—without a single contractWhat it really takes to create marketing that connects and convertsHow to rebuild after a bad agency experienceIf you've ever wondered why your marketing isn't giving you results—or how to create a brand that actually grows your business—this episode is a must-listen.What You'll Learn:The difference between marketing that looks good vs. marketing that performsHow to align your brand with your business growth goalsWhy relationships, referrals, and ROI are the secret sauce for longevityHow to confidently choose the right marketing support for your stage of business

Adolescence isn't your typical TV drama. It's raw, immersive, and filmed in a single unbroken shot, forcing you to stay with every moment, no matter how uncomfortable.In this episode, we're pulling lessons from that intensity with the help of our guest, Charlie Ungashick, CMO of Vimeo.Together, we explore what B2B marketers can learn from embracing creative risk, connecting across generations, and resisting the urge to over-polish. Because sometimes, the most powerful stories are the ones that feel the most human.About our guest, Charlie UngashickCharlie Ungashick joined Vimeo as CMO in 2024. He has over 20 years of experience leading marketing teams in tech companies. Before Vimeo, he was CMO and Head of Product at Applause, a leader in crowdsourced software testing. Charlie also advised Gem, a talent engagement platform, and held product, sales engineering, and IT roles at AIG, Novell, and SilverStream Software early in his career. He holds a bachelor's degree from Fordham University and a diploma in economics from the Université de Paris-Sorbonne.What B2B Companies Can Learn From Adolescence:Take risks that stretch you. In Adolescence, everything was a bet. A single-take format. A debut teenage actor. Emotionally loaded material. It had no business working—and yet it did. Charlie sees the same dynamic in great marketing. He explains, “Some of the best projects that we've all worked on are probably like that—they're risky and audacious.” In B2B, we often play it too safe. Big ideas get trimmed down before they even leave the doc. But safe rarely stands out. Sometimes, the smartest move is to back the idea that feels slightly unmakeable—and then go make it.Follow the signals across generations. Charlie and his daughters both watched Adolescence—but saw it through totally different lenses. That contrast sparked something powerful. Charlie says, “Adolescence was interesting because it had something for lots of different generations... it created that human element.” The best B2B content doesn't just target—it connects. Know where your audience is, how they consume, and what matters to them emotionally. Not every story has to hit everyone the same way. But the best ones open up space for conversation across the gap.Lead with authenticity, not polish. Adolescence wasn't glossy. It was real. That's what made it stick. Charlie challenges marketers to do the same: “We should all be comfortable in our B2B marketing by providing the same emotional authenticity that we find on TikTok and Netflix and Instagram.” B2B doesn't have to mean buttoned-up. Lo-fi can hit harder than high-budget. People buy from people, not buildings. The more human your marketing feels, the more likely it is to land.Quotes*“ Some of the things that I've been the most proud of are things that were super out of the box, almost unachievable when you sort of bring the idea to your team. Not all of them are achievable. Not all of them are inspiring, but some of the best ones happen. And so I typically love being visionary when it comes to doing big things that require big sort of game-changing execution. And when I looked at Adolescence, the combination of all the things that we talked about certainly has those elements.”*“ As a marketer, I always continuously look at demographics and psychographics and figure out how to elicit brain chemistry to ensure that people who I'm targeting are the ones that I want to connect with. I think the Adolescence was interesting because it had something for lots of different generations. And in fact, my daughters probably looked at it very differently than I did. And then when we compared notes in our conversations, it created that human element that we talked about earlier.”*“ B2B marketers, they don't buy from a b, they don't buy from a building, they buy from human beings. And I think our storytelling in our marketing can be much more authentic when we're thinking about the consumerization of the types of things that we do. So shorter form, more authentic, maybe even lo-fi. There's a time and a place for those kinds of things, and I think it can propel our results.”Time Stamps[00:55] Meet Charlie Ungashick, CMO at Vimeo[01:06] Why Adolescence?[03:19] The Role of CMO at Vimeo[06:20] AI and the Future of Video Creation at Vimeo[09:24] Origins of Adolescence[18:50] B2B Marketing Takeaways from Adolescence[47:36] Vimoe's Brand Strategy[49:59] Creating Authentic Content[53:13] Innovative Uses of AI in Video[54:20] Final Thoughts and TakeawaysLinksConnect with Charlie on LinkedInLearn more about VimeoAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode of Building Unbreakable Brands, Meghan Lynch speaks with brothers Matt and Nathan Tuckey, third-generation leaders of the Tuckey Companies in South Central Pennsylvania. As Business Development Director and Corporate Systems Director, respectively, Matt and Nathan share how they've embraced stewardship, faith, and service to evolve their family business for the future, without losing sight of their roots. With candid reflections on sibling collaboration, hiring challenges, and the changing workforce, this conversation offers practical and heartfelt insights for leaders navigating growth in a values-driven organization.Key Topics Discussed:Explore how “place” and community shape long-term business resilience and leadership.Learn how Matt and Nathan divide leadership roles and navigate sibling dynamics with humility and trust.Hear how the Tuckeys apply a stewardship mindset, grounded in faith, to decision-making and culture-building.Discover the company's thoughtful approach to evolving its workforce strategy amid generational change.Gain perspective on balancing opportunity with intentionality when saying “yes” to new projects.Understand how honoring legacy while empowering new leadership ensures business longevity.Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy https://sixpointstrategy.com/

Adam Wilson is the CO-Founder, Head of Strategy and Creative at D/CALAdam Wilson shares his journey from the advertising world to founding his own agency, D/CAL. He emphasizes the importance of understanding subcultures over demographics in modern marketing, the evolution of digital marketing, and how his diverse team drives innovation. Adam discusses the challenges and rewards of building an agency that focuses on real-time audience insights and the creator economy, while also providing valuable advice for aspiring agency founders.Topics Covered: Understanding subcultures is crucial for effective marketingThe digital landscape transformationDiversity in agency teams fosters innovation and creativityReal-time audience insights vs traditional demographicsThe agency's success relies on understanding client needs and challenges.Working with Co-Founder Tony HawkAuthenticity in marketing leads to more resonant brand narrativesYou can follow what Adam Wilson is up to on LinkedInConnect with Adam:Website: dcalagency.com Email: info@dcalagency.comSocial Media: @dcalagencyLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Courtney Carter, Stacy Peralta, Monica Medellin, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Margo is joined by Molly Balint, creative entrepreneur, mentor, and founder of the SOFT Business movement. Molly helps women break away from hustle culture to build businesses that are as nourishing as they are profitable—centered around heart, balance, and alignment. With a background in storytelling, community-building, and soulful mentorship, Molly brings a grounded, compassionate lens to what it means to show up authentically in business today. In this heartfelt conversation, Margo and Molly explore what it really takes to create a business rooted in your values, especially in a digital world that often prizes noise over nuance. Molly opens up about the inner work required to break free from old patterns, the difference between performative vulnerability and authentic presence, and how redefining success through softness can be a powerful act of creative leadership. Margo and Molly discuss: Molly's personal evolution from hustle-fueled creative to SOFT Business mentor. The deeper inner work needed before brand strategy can be effective. Why “just be yourself” advice often misses the mark—and how to do it in a way that feels safe and true. What the SOFT Business model looks like in practice (and how it doesn't mean being less ambitious). Letting go of productivity pressure and embracing cycles, seasons, and boundaries. Instagram storytelling as a tool for connection, not performance. Navigating vulnerability, visibility, and personal boundaries online. How motherhood, farm life, and creative business coexist on Molly's 300-acre Maryland farm. Why softness isn't weakness—it's a radical, sustainable strength. Connect with Molly: www.mollybalint.com https://www.instagram.com/molly.balint https://softbusinessclub.co/   Connect with Margo: www.windowsillchats.comwww.instagram.com/windowsillchats https://www.patreon.com/inthewindowsill https://www.yourtantaustudio.com/thefoundry  

In Episode #86, Ross is joined by Jay Wilkinson, Founder of Do More Good® Movement.Jay Wilkinson is a seasoned entrepreneur, speaker, and the founder of the Do More Good® Movement, a nonprofit dedicated to transforming capitalism by helping business leaders use their companies as a force for good. With over 30 years of experience leading purpose-driven organisations, Jay brings a rare blend of heart, vision, and real-world insight to conversations about conscious leadership, impact, and legacy. His mission? To help leaders lead from the inside out - Fueling companies that value people, purpose, and possibility.Ross and Jay discuss building a movement or a community, the future of investment and participation in companies and brands, and how purpose can really make people care.Find show notes and episode highlights at https://nwrk.co/omq-jay. To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

In this powerful episode of the Jake & Gino podcast, we're joined by Israel Duran—entrepreneur, speaker, author, and the self-proclaimed "Impact Architect." Israel shares how losing his father at 3 months old shaped his lifelong quest for identity, purpose, vision, and a custom plan. Through hardship and a near-fatal car accident, Israel discovered his mission to help others scale their influence, impact, and income. Jake and Gino dive into Israel's 4-step Principle of Impact, explore how resistance and resilience lead to breakthroughs, and unpack the mindset shifts required to build a thriving business rooted in service and purpose. Whether you're stuck in a corporate rut or launching your first deal, this episode is your blueprint for transformation.Free Gift from Israel:Get the Online Business Blueprint for free! DM "blueprint" on Instagram via https://www.israelduran.com   Chapters:00:00 - Introduction  02:31 - The 4 Things Israel Wished He Got from His Father  05:16 - From FBI Dreams to Corporate Life  07:15 - The 2018 Car Accident That Changed Everything  20:57 - Why Most People Quit at Resistance  26:56 - Why People Wait Until Their 40s to Change  30:27 - Books and Philosophies That Shaped His Journey  31:45 - How Israel Invests and Builds Partnerships  33:10 - How Israel Uses AI to Increase Productivity and Show Rates  40:53 - Gino Wraps it Up   We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)

Mark Kingsley is the author of Universal Principles of Branding and the forthcoming Brands in the Age of AI. A Grammy-nominated designer turned brand strategist, he's led work for Citi, Equinox, and Blue Note Records. Mark joined me on this week's On Brand to talk about branding's future—and how AI is changing the game. Mark Kingsley began his career designing album packages for legends like John Coltrane, Pat Metheny, and Quincy Jones—work that earned him a Grammy nomination in 2001 for Blue Note Records—before transitioning into corporate branding, where he led major initiatives at Landor and Collins for clients such as Citi, Ogilvy, and Equinox. Through his studio, Malcontent, he serves a diverse mix of clients from indie filmmakers to Pulitzer Prize winners. Mark teaches in the SVA Masters in Branding program, previously held the Melbert B. Cary Professorship at the Rochester Institute of Technology, and is currently Head of Brand for the fashion label Oumlil. His book Universal Principles of Branding became a bestseller in 2023, and his next, Brands in the Age of AI, is due out in December. What brand has made Mark smile recently? Mark shared decades-old smiles from the record label ECM, a company whose recordings provide a classic example of creating space through design and sound. Connect with Mark on LinkedIn and the Malcontent website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you scale a premium service brand in a saturated industry while maintaining quality, consistency, and culture? Building a luxury home improvement franchise may seem like a high-stakes gamble in an industry plagued by unreliable contractors and inconsistent service. But Nick Lopez, Founder & Steward of LIME Painting, has turned that challenge into a national success story—elevating home services into a premium experience and creating a business model that continues to gain momentum across the U.S. Lopez started his entrepreneurial journey out of necessity, launching a painting business in college to help pay tuition. What began as a way to stay in school became a calling when he noticed a glaring gap in the home improvement space: high-end homeowners had few reliable options for quality craftsmanship and professional service. By focusing on elite clientele and emphasizing consistency, Lopez built what has become a standout luxury home improvement franchise. LIME Painting wasn't designed to compete on price. From the start, the brand positioned itself around delivering value, not volume. Lopez realized that high-end clients didn't just want paint on walls—they wanted trust, responsiveness, and excellence. The LIME model filled that void. Clients praised the company simply for answering the phone and showing up. In an industry where the bar was low, exceeding expectations became a growth engine. Ford Saeks emphasized the value of positioning during the conversation, noting that it takes the same effort to sell a premium service as it does a budget one. That insight aligns with Lopez's strategy: rather than cut corners or race to the bottom, LIME Painting doubled down on quality, communication, and client experience. At the core of LIME's success is a business model designed for scalability. Long before awarding its first franchise, Lopez was focused on building systems. Inspired by The E-Myth Revisited, he used his college years to build out standardized processes that could be replicated across markets. This methodical approach laid the foundation for a franchise system that now spans over 100 awarded territories. The success of LIME Painting as a luxury home improvement franchise is also rooted in its culture. The company's values—Gratitude, Enthusiasm, Tenacity, Love, Integrity, Mission, Excellence, and Discipline—form the acronym GET LIME and serve as a compass for every team member and franchise partner. These values aren't tucked away in an employee handbook. They inform how the business shows up in every market and how it delivers what Lopez calls “happiness” to clients. The franchise's growth has not come without challenges. Lopez addressed current concerns around supply chain volatility, shifting immigration policies that affect labor availability, and ongoing changes in product regulations. These complexities are part of what makes the model so valuable. LIME's ability to navigate external pressures while maintaining high standards is a direct reflection of its disciplined structure and strategic foresight. Lopez credits much of LIME's operational success to recognizing his own role as a visionary. By building a team of integrators and leaders who execute the brand's mission at every level, he's ensured the company remains agile and focused. This clarity has allowed LIME to grow without losing sight of the customer or the culture that defines its brand. The customer experience isn't a marketing tagline at LIME Painting—it's a measurable standard. From branded vehicles and professional uniforms to personalized touches like delivering key lime pie after project completion, every step reinforces the brand's premium identity. Clients aren't just hiring a painter; they're engaging a team that treats their property and their time with the highest level of professionalism. LIME Painting has positioned itself as the leading luxury home improvement franchise by addressing the gaps in an industry where high-end service was once rare. The brand's growth is proof that when value is clearly communicated and consistently delivered, scaling becomes a byproduct of trust and performance. Watch the full interview on YouTube. Don't miss future episodes that feature business leaders and growth strategies from across industries. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Nick Lopez Nick Lopez is the Founder & Steward of LIME Painting, a national luxury home improvement franchise redefining quality and service in the home services industry. A first-generation college graduate and entrepreneur, Nick launched his first painting business at 19 and went on to create a scalable model that now serves high-end clients across the country. His passion for craftsmanship, leadership, and values-driven growth has positioned LIME Painting as a standout brand in a competitive market. For more information, visit LimePainting.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator with more than two decades of experience helping organizations drive innovation, expand brand reach, and generate over a billion dollars in global sales. As President and CEO of Prime Concepts Group, Inc., Ford works with businesses of all sizes—from startups to Fortune 500s—to attract loyal customers, increase profitability, and create sustainable growth strategies. A serial entrepreneur, Ford has founded over ten companies, authored five books, earned three U.S. patents, and received multiple industry awards. He's also a recognized expert in AI prompt engineering, recently taking the stage at the prestigious “Unleash AI for Business Summit” to share insights on how ChatGPT is transforming business operations, marketing, sales, and the customer experience. Learn more at ProfitRichResults.com and watch his show at Fordify.tv.

Send us a textSelena Gomez's latest venture, Serendipity Ice Cream, is shaking up the frozen treats industry—and today, we break down exactly how. Host Jordan West teams up with Miguel Garcia Castillo (Co Studios) to explore the brand strategy, product distribution hurdles, and the marketing playbook behind this consumer product's zero to one journey. What does it take to go from concept to cart in the competitive world of CPG? In this Fast Track episode of Ecommerce OS, Jordan and Miguel tackle the realities of launching Serendipity—an emotionally-driven, mission-aligned brand backed by Selena Gomez. From regional distribution pain points to the power of localized influencer marketing, this is a masterclass in turning a pop culture idea into a lifestyle product.Timestamps: 00:00 – Welcome to Fast Track + Jordan introduces the episode 01:45 – Meet Miguel Garcia Castillo of Co Studios 04:12 – The origin story of Serendipity Ice Cream with Selena Gomez 08:50 – From nostalgic NYC vibes to mental health advocacy 12:35 – The biggest constraint: Product availability & brand awareness 16:20 – The logistics nightmare of DTC frozen products 19:05 – Hyper-local awareness strategies: YouTube + TikTok creators 24:10 – Why brand is your moat, not just your marketing 28:30 – Profitability, commodity pricing & long-term strategy 32:00 – Closing thoughts + how to join Ecommerce OSKey Takeaways:Brand is a moat: In crowded markets, your brand values are your defense.Localized marketing > national awareness: DTC is important, but retail-first brands must win regionally.Celebrity-driven brands need more than a name: Product, price, and purpose must all deliver.Frozen DTC = hard mode: Logistics, costs, and timing matter more than ever.Storytelling wins: Emotional connection and authenticity help Serendipity stand out.Guest Info: Miguel Garcia Castillo Founder & Principal, Co Studios — Early-stage consumer venture builder — Brand strategist + growth architect for Selena Gomez's SerendipityLinkedIn:  https://www.linkedin.com/in/mgarcast/ Website: https://www.costudios.co/ “Get my 27 strategies in 27 days to work less, earn more, and grow smarter”

Have you ever felt like you've done all the things—updated your website, rewritten your IG bio (for the 17th time), even tried templates, copywriters, coaches…And you're still not getting the traction you'd hoped for?If so, today's episode of the Your Legacy Brand Podcast™ is your permission slip to stop forcing it—and a wake-up call to approach your brand in a whole new way.

Send us a textHave you ever found yourself following some online trend for your brand, because everyone else is doing it, and you're worried that if you don't, you'll miss out on some new followers or engagement or whatever everyone else is getting from doing it?In this episode, I'm joined again by brand strategist and friend Bec Hughes, and we're chatting all things Fast Content (as she has coined these trends), including the pitfalls, plus the performative nature of trend-driven marketing. We revisit the Barbie AI trend and dissect what it revealed about how brands approach social media visibility, pressure to perform, and the true meaning behind engagement.We explore the ways marketers and creatives can break free from the content hamster wheel by focusing on meaningful brand storytelling and developing a strong, ownable point of view. Bec shares why having a clear brand perspective is one of the most powerful tools in your content strategy, and how it allows you to leverage trends in a smarter, more strategic way.If you've ever felt like you're creating content just to stay relevant, this episode will help you reframe your approach and give you practical tools to start creating with purpose.What We Cover in This Episode:Why fast content rarely converts into actual leadsThe pressure to “be everywhere” on social mediaHow trend-chasing dilutes brand messagingThe illusion of engagement and vanity metricsWhat thoughtful content actually looks likeThe importance of brand perspective and finding your “TED Talk”Ways to critically assess your content before postingKey Takeaways:Posting more doesn't automatically mean more impact.Trendy content may get likes, but that doesn't mean it's working.The most powerful brands are those with a strong, recognisable point of view.Your brand should offer something deeper than just fun or aesthetic value.Resources & Links:Bec Hughes on Instagram: @bechughesbrandingWebsite: www.bechughes.comDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

What does it really mean to be customer-obsessed in today's ever-evolving brand landscape? In this episode, I sit down with Paige McCloud, Manager of Brand Strategy at Victoria's Secret, to unpack how she builds consumer-first marketing strategies that blend data, creativity, and real-world experiences. From navigating experiential marketing to tracking emerging trends like AI and creator-led campaigns, Paige shares how she's shaping the future of retail storytelling—while offering practical advice for marketers looking to evolve their careers and deepen their connection with their audience.Key Takeaways:// What it really means to be customer-obsessed—and how to build that mindset into your brand's DNA// The evolving role of experiential and in-person activations in retail marketing// Skills marketers need to execute memorable IRL brand experiences// Common traps brands fall into when trying (and failing) to be consumer-first// Strategies to stay inspired and avoid burnout as a brand leader in a fast-paced industryConnect with Paige: LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What if happiness is the most powerful brand strategy no one's paying attention to? Mark Lester, Co-Founder and CSO at Squint, joins us to talk about how brands can drive massive impact, not by leaning harder into industry claims or trend forecasts, but by reconnecting with something far more fundamental: joy. From reimagining Ollipop as a “happiness drink” to rebuilding brand trust one hike at a time, Mark shares how deep listening, emotional resonance, and strategic empathy can transform the way brands show up in the world.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/the-happiness-advantageContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction to Mark Lester(01:29) Mark's Journey to Launch His Own Agency, Squint(09:11) The Unhappiness Crisis & The Happiness Advantage in Brand Strategy(14:10) Case Study: The Success of Ollipop(22:57) Working with Nike on Women's Sports(26:55) The Importance of Relationships in Business(31:17) Empathy and Listening in the Industry(35:44) The Role of Hospitality in Branding(40:31) Embracing Responsibility and Peak Performance(43:04) Advice for Younger Marketers

What happens when a third-generation leader steps into a family business not with entitlement—but with humility, grit, and a drive to protect its heart? In this episode of Building Unbreakable Brands, Meghan Lynch talks with Jenn Barlund, third-generation owner of Falcon Plastics, about navigating growth, honoring legacy, and making culture a strategic priority. From lessons in diversification to building trust across generations, Jenn shares how she's helping Falcon Plastics evolve while staying true to the people-first values it was built on.Key Topics DiscussedNavigating turning points in Falcon Plastics' 50-year historyLearning from rapid growth and shifting to long-term diversificationBalancing innovation with legacy in a generational businessLeading with humility as a third-generation successorBuilding culture intentionally during times of scale and transitionTreating customer service and on-time delivery as brand differentiatorsBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy 

Susan Yara's journey to redefining skincare didn't start in a lab—it started in front of a camera. From reporting news in the Bronx to becoming a trusted beauty voice on YouTube, Susan built a community before she ever built a brand. With her platform Mixed Makeup, she offered something rare: expert-backed, educational content for women who were underserved by the beauty industry's hype-driven approach.But Susan wasn't just creating content. In 2019, she co-founded Naturium Skincare. Just four years later, she made headlines when she sold her company to e.l.f. Beauty for $355 million—and became one of the first content creators to successfully scale and exit a skincare brand.In this episode, Nancy and Susan go deep on the realities of building a digital-first beauty brand: funding operations before revenue, pivoting from an influencer to a founder mindset, and how it's so important to build authentic relationships with your community and retail partners. Susan shares the failures that shaped her, the influencer marketing tactics that actually work, and how she's balancing life as a founder, mom, and now solo parent.This is a story of vision, resilience, and reinvention. It's proof that you don't need to start with a perfect plan—you just need to start with purpose.Timestamps:[00:00] Introduction[03:12] Joining Forbes and building their first video network[04:55] Learning the power of early digital media[06:03] Getting into beauty and lifestyle content[07:24] Launching Mixed Makeup to serve older audiences[08:30] Early challenges funding high-quality content[09:45] Lessons from Susan's failed first business[11:15] Trying to bootstrap her own skincare brand[12:20] How COVID shut down her original plan[14:42] Joining Naturium and shaping brand direction[15:55] Why Susan moved away from “clean” marketing[17:02] Creating formulas that simplify skincare routines[18:08] Transitioning from influencer to business operator[19:20] Why pricing strategy matters for repeat customers[20:22] The shift in influencer strategy that changed everything[21:30] How nano influencers built authentic community[22:40] Using whitelisting to amplify UGC as ads[23:50] What brands get wrong about influencer selection[25:02] The power of founder-creator relationships[26:05] Getting into Target and making it work[27:15] Building a bold pitch retailers can't ignore[28:30] Launching Naturium body washes with intention[29:45] Hiring a CMO who can become your future CEO[30:58] The expanded role of modern CMOs[32:00] What to look for when hiring key leaders[33:12] Why Susan sold Naturium to e.l.f. Beauty[34:25] Balancing work and motherhood during scale[35:40] How moving to Miami created work-life structure[36:45] Advice for founders scaling fast or slow[38:00] The real reason behind building a brandResources Mentioned:Naturium | Websitee.l.f Beauty | WebsiteMixed Makeup | YouTube ChannelFollow Susan on Instagram and X, and check out her YouTube Channel.Follow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindset

What business lessons can you learn from Morgan Wallen? In today's episode, Ali shares some thoughts on one of her all-time favorite music artists and what marketing strategies you can take from his career. Time-stamps:My personal connection to Morgan Wallen's music (1:10)A little background on Morgan Wallen (10:52)Releasing an immense amount of music in a short time (12:11)Power Hour (16:20)More Than My Hometown Foundation (17:15) The Morgan Wallen launch strategy (20:25)Being relatable while also being private (23:30)He's not chasing the quick wins (25:45)Lessons to apply to your own brand (28:49)Mentioned in This Episode:Power Hour: Power Hour on Mondays at 1PM ESTEpisode 39 Post Malone's Country Pivot: podcasts.apple.com/us/podcast/post-malones-country-pivotEpisode 24 ESC Conference 2025: podcasts.apple.com/us/podcast/esc-conference-2025Episode 10 Decoding Chobani's Brand Strategy: podcasts.apple.com/us/podcast/the-brand-marketEpisode 2 Taylor Swift Building A Billion-Dollar Brand Community: podcasts.apple.com/us/podcast/taylor-swiftWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

In this episode I sit down with multi-award winning entrepreneur, Priscilla Skippington who is brand strategist, business mentor, and the founder of Inspired Founders. Together we unpack the real story behind a $100K launch, sold-out events, and the bold moves that built a magnetic brand from the inside out.In this episode we talk about:Why leaving her 4 year network marketing business was the launchpad for her biggest successThe behind the scenes of a $100K launch in just 48 hours!What goes into building a sold-out, soul-led event (without waiting to feel "ready")The magnetic power of in-person connection and why it could be the missing link for your brand How to pivot when logic says no, but your soul says yesPriscillas's energy is infectious and her knowledge is worth thousands - so i'm excited for you to learn and listen from her today. How to connect with Priscilla: https://www.inspiredfounders.com.au/https://www.instagram.com/priscillaskippington/

Mark Drager has helped over 300 companies across 29 industries sharpen their brand positioning and marketing strategies, and he joins us to unpack hard-won lessons about entrepreneurship, branding, and navigating radical business shifts. Mark shares his journey from building a multimillion-dollar agency to confronting its potential collapse, and offers a transparent look at the emotional and operational toll of scaling too quickly. Check it out! If you like this episode, here are more episodes we think you'll enjoy: Ep #530 - Brad Chandler – Why Business Owners Need to Unlock Self-Love and Break Limiting Beliefs Ep #523 - Perrin DesPortes – Creating a Business That Runs Itself – The Truly Successful Business Owner Check out the show notes for more information! P.S. Whenever you're ready, here are some other ways I can help fast track you to your Freedom goal (you're closer than you think): 1. Schedule a Call with My Team: If you'd like to replace your active practice income with passive investment income within 2-3 years, and you have at least 1M in available capital (can include residential/practice equity or practice sale), then schedule a call with my team. If it looks like there is a mutual fit, you'll have the opportunity to attend one of our upcoming member events as a guest. 2. Become a Full-Cycle Investor: There are many self-proclaimed genius investors today who think everything they touch turns to gold. But they're about to learn the hard way what others have gained through “expensive” experience. I'm offering a free report on how to become a full-cycle investor, who knows how to preserve and grow capital in Up and Down markets. Will you be prepared when the inevitable recession hits? Get your free report here. 3. Get Your Free Retirement Scorecard: Benchmark your retirement and wealth-building against hundreds of other practice professionals, and get personalized feedback on your biggest opportunities and leverage points. Click here to take the 3 minute assessment and get your scorecard.

This week on the Kreatures of Habit Podcast, Michael Chernow sits down with digital marketing expert John Sampogna, co-founder of Wondersauce, to unpack what's really working in digital advertising, brand storytelling, and scaling DTC businesses in today's fast-moving landscape. They cover everything from TikTok strategy, Connected TV, and content that converts, to how DTC wellness brands can win in a crowded space. Tune in as the two explore:What's working in digital marketing right now: It's more than just trends and “going viral.”John's biggest brand win and how it happenedLet's chat TikTok: Is TikTok worth the hype for marketers?How to build a successful DTC wellness brand: What steps to take and what actually moves the needleMight not be sexy, but it works: Why Connected TV advertising is underratedThe power of brand storytelling in customer growth: Why you need to be more than your productThis is vital to your success: Why founders need to master the art of balanceWhether you're a founder, marketer, or content creator, this episode is packed with real-world insights and actionable tips to grow your brand. Be sure to subscribe for weekly chats with industry experts and thought leaders. See you next week, Kreatures!TIMESTAMPS:1:10 What's working in digital marketing right now13:00 John's biggest brand win and how it happened25:13 Let's chat TikTok32:37 How to build a successful DTC wellness brand38:10 Might not be sexy, but it works48:07 The power of brand storytelling in customer growth52:20 This is vital to your success

A man crashes through walls. A woman joins him. Together, they run straight into the sky. No dialogue. Just music, motion, and a pair of Levi's jeans.This is Odyssey, the Levi's ad that changed how we think about brand storytelling. In this episode, we're unpacking its marketing lessons with our special guest, Paula Vivas, Head of US Marketing at Freepik.Together, we explore why storytelling is the most powerful strategy, how boldness builds lasting brand identity, and why emotional resonance is your greatest competitive edge.Because the best marketing doesn't just show a product, it makes you feel something real.About our guest, Paula VivasPaula Vivas is the Head of US Marketing at Freepik. She has over 15 years of experience in visual design, online marketing, and social media marketing, with a passion for creating and promoting engaging and innovative content.Paula is also the co-founder of Charis, a platform that celebrates AI‑empowered creativity. With that, they launched the Charis Awards, a global competition that showcases the best AI-generated images and their creators.Paula's experience spans across Product Marketing, Content Marketing, Events, Ads and Growth Marketing in the Tech industry.What B2B Companies Can Learn From Levi's Odyssey ad:Story is the strategy. The Levi's Odyssey ad didn't just sell jeans, it sold a feeling of liberation. Paula recalls watching it and thinking, “I want to be able to give a meaning to a brand.” The brilliance wasn't in the product, but in the story it told, breaking through walls, both literally and metaphorically. In marketing, stories aren't a “nice to have”; they're the whole point. When you anchor your brand in a powerful narrative, you move from transactional to transformational.Break through with brand identity. In the Levi's Odyssey ad, two people sprint through wall after wall, finally launching into the sky, all while wearing Levi's jeans. To Paula, it wasn't just an ad; it was a masterclass in brand symbolism. No voiceover. No product breakdown. Just raw, kinetic metaphor for freedom and durability. In B2B, the lesson holds: skip the specs and aim for the soul. The brands that break through aren't the loudest, they're the ones that hit instinct before intellect.Emotion is the ultimate differentiator. What makes the Levi's Odyssey ad timeless wasn't just its visuals; it was how it made Paula feel. In an era of AI-generated everything, emotion is your moat. Tools can replicate images, but not meaning. The best marketing doesn't just look good, it makes you feel something. Give your audience that, and they'll remember everything.Quotes*“ Let's make great content. Let's forget about Will Smith eating spaghetti. Let's forget about doing another Star Wars. Star Wars is going to be there, and of course, that's going to go viral because it's Star Wars. Let's create beautiful content for you to watch, and sit down and say, ‘This is what a creative mind can do. This is what we can do with AI.' Let's make something original. Let's create a path that's different.”*“ I don't think AI is going to take out anything. I think it needs to be humane. We need to be behind it. We need to be the person at the wheel. LLMs are created by us, so we have to be there, right? Our creative part is always gonna be there.”*“ If you give me a cookbook, that doesn't make me a chef. [AI] is not gonna take anybody away. It is just gonna make everyone better and faster and explode those creative parts of themselves.”Time Stamps[0:55] Meet Paula Vivas, Head of US Marketing at Freepik[02:32] Why Levi's Odyssey Ad?[03:09] Levi's Odyssey Ad Origin[08:01] Why Great Storytelling is Your Differentiator[15:17] What is Upscale Conf?[18:47] Freepik's SEO Strategy[21:58] How Freepik Simplifies Prompt Engineering[24:17] Behind the Scenes of Upscale Conf[27:22] What's Next for Upscale Conf[31:05] Freepik's Content and Brand Strategy[34:01] Breaking Down Freepik's Music Collection[37:11] Final Thoughts and TakeawaysLinksConnect with Paula on LinkedInLearn more about FreepikAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode of Grow a Small Business, host Troy Trewin interviews Felicity Zadro, founder of Zadro Agency, a strategic communications firm in Sydney. Felicity shares how she built her business from just $5K and a heavy laptop named “Bruce” into a $2M agency with 10 team members. She discusses overcoming major challenges, including the GFC and losing 85% of revenue during COVID, and how she rebuilt with a strong retainer model. We dive into her focus on team culture, the shift from founder to CEO mindset, and balancing leadership with motherhood. It's a powerful story of resilience, clarity of purpose, and long-term growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Felicity Zadro, the hardest thing in growing a small business is juggling priorities and deciding where to focus your time. She emphasised that time is finite, so making the right decisions, learning how to delegate effectively, and focusing only on what the business owner can uniquely do—especially the tasks they might not always want to—are essential and challenging parts of growth. What's your favorite business book that has helped you the most? Felicity Zadro's favorite business book that has helped her the most is Start With Why by Simon Sinek. She shared that it's been critical for Zadro Agency, particularly in shaping their brand and strategic planning process. It resonated deeply with her approach to purpose-driven business. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Felicity Zadro emphasises her involvement in a CEO group, noting that while it requires a substantial commitment, she finds it incredibly valuable for gaining insights and building connections with key people and suppliers. She describes the group as a continuous, structured learning environment that has profoundly influenced her and reshaped how she manages her business. What tool or resource would you recommend to grow a small business? Felicity Zadro recommends developing a robust business plan as a critical tool for growing a small business. A clear plan focuses efforts, sets achievable goals, and ensures team alignment, creating momentum and long-term direction for success. What advice would you give yourself on day one of starting out in business? Felicity Zadro's advice to her day-oneself is to trust her instincts and embrace the journey, knowing it will challenge and transform her into a better leader. She highlights the importance of listening to your inner voice as it reflects accumulated experience. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Culture isn't created overnight; it's a daily commitment to values and people – Felicity Zadro   Success is a balance of ambition, focus, and adaptability – Felicity Zadro Resilience is the key to thriving through challenges and change – Felicity Zadro      

She turned hustle into a $4 billion brand, Emma Grede breaks down how she built Kardashian fashion empires  Emma Grede is the founding partner behind the globally successful brands SKIMS, Good American, and Safely, all launched with the Kardashian family. She is also Chairwoman of The Fifteen Percent Pledge, is a board member at Baby2Baby, and was named one of Forbes ‘Richest Self-Made Women in America'.  She explains:  Growing up in East London, raised by a single mother, and how early hardship forged her fierce independence. Taking on a maternal role from childhood, learning to lead through responsibility, empathy, and survival. Turning rejection, dyslexia, and a lack of qualifications into fuel for building billion-dollar fashion brands. Balancing ambition and motherhood, and the personal toll of leadership, hustle, and hard decisions. Building SKIMS and Good American without fashion training, and the mindset that made it all possible. 00:00 Intro   02:17 Becoming Emma Grede   03:58 Acting as the Mum and Raising My Siblings   06:49 Lacking a Father Figure Growing Up   08:25 Anger Management Tools I Learned   11:06 My Dream Was Always Fashion   12:20 Understanding Money Attachment Styles   14:32 Emma's Recipe to Achieve Anything   17:55 Customer Feedback   19:30 The Importance of Reliable Decision Partners & Mentality Shifts   21:38 Do People Need Mentors to Succeed?   24:06 The One Skill That Made Me an Entrepreneur   26:09 The Three Most Important Words for Career Advancement   27:25 Does Working in an Office Make Employees More Successful?   31:11 Traits of Future Successful People   33:32 Interview Red Flags & Work-Life Balance   39:32 Can You Be Successful and Have Work-Life Balance?   40:58 You Can't Be a Leader and a People Pleaser   43:51 Being Cancelled as a Leader and Public Figure   46:29 Racism and Sexism in the Business Industry   50:56 Dealing With Business Struggles and Crises   53:33 Top 3 Valuable Practices for Founders   55:58 Don't Get Stuck—Keep Fresh Eyes   57:15 Brands Copying Other Brands   01:00:42 Advice for People With Unsupportive Partners   01:02:10 Scheduling Date Night   01:05:45 Meeting Kris Jenner   01:12:05 Pitching to Khloé Kardashian   01:12:43 Turning an Idea Into a Business   01:14:23 Strategies Deployed in Business   01:16:24 Building a Brand Strategy in 2025   01:21:11 First Principles of Business   01:25:59 How to Become the Best Salesperson   01:33:01 Learning How to Fire People   01:37:17 Attracting Top Talent to Your Company   01:39:37 What a Founder Shouldn't Do in Business   01:41:33 Hiring Exceptional People   01:45:42 Prejudices in the Workplace   01:49:09 Why Prejudices Shouldn't Limit Anyone   01:50:39 How to Stop Giving a F***   01:54:16 When Do Successful Women Have Children?   01:56:01 My IVF Journey and Miscarriages   02:00:30 The Taboo Around Surrogacy, Freezing Eggs & Pregnancy   02:04:51 Emma Grede's New Podcast ‘Aspire'   Follow Emma:  Instagram - https://www.instagram.com/emmagrede/?hl=en  Good American - https://www.goodamerican.com/ SKIMS - http://skims.com/ Safely - https://getsafely.com/  Aspire With Emma Grede Podcast - https://podcasts.apple.com/us/podcast/aspire-with-emma-grede/id1811878340 The 1% Diary is back - limited time only: https://thediary.com/products/one-percent-diary The Diary Of A CEO Conversation Cards (Second Edition): https://thediary.com/products/the-conversation-cards-2nd-edition Get email updates: https://bit.ly/diary-of-a-ceo-yt  Think like a CEO - join the 100 CEOs newsletter: https://bit.ly/100-ceos-newsletter   Follow Steven: https://g2ul0.app.link/gnGqL4IsKKb  Sponsors: Vanta - https://vanta.com/steven Learn more about your ad choices. Visit megaphone.fm/adchoices

I sit down with Jacinta Gandy, the Owner and Founder of the Social Circle, a digital marketing agency specializing in branding. We dive into how you can unlock a solid brand strategy for your business which could be the game-changing hero of your success!  What You'll Discover In This Episode: ✔ What A Brand Strategy Is & How To Let Others Know About It ✔ The Difference Between Personal Branding & Brand Strategy ✔ Where Paid Ads Are Going In General ✔ How To Get The Biggest ROI On Your Brand Strategy ✔ The Importance Of Competitive Analysis & Key Differentiators ✔ The Key To Identifying Your Brand Voice ✔ So Much More! To access resources and links from this episode, click on https://AmberDeLaGarza.com/374 P.S. Want to discover what's most holding you back in business and receive a personalized playlist to help you overcome those specific challenges? It only takes a few minutes to take the Next Level Business Owner Quiz and get on the path of taking your leadership and business to the next level!  And… If you want help managing your time, creating efficiency, making a new hire, reducing the stress and overwhelm of running a business, or making strategic decisions that will help you level up your business, I'd like to talk to you. Let's discuss how we can partner together to help you get unstuck, reduce stress, and determine a clear path to increased profits! Schedule your Discovery Call  

Cheri Quinn is a brand and marketing strategist who specializes in asking open and honest questions and listening with an open heart and mind. As the Director of Brand Strategy at Mercury Creative Group, Cheri is a master at discovering and communicating an organization's essential value. With a wealth of experience in brand strategy, strategic planning, marketing, and communications, she has helped numerous organizations discover their unique value and voice.

This week on the New Music Business podcast, Ari sits down with Jacob Paul, the VP of Platform Growth & Brand Strategy at Kobalt and KOSIGN. Jacob has been one of the leaders behind Kobalt's new admin publishing platform, KOSIGN, since its public launch in February 2025. Kobalt has been disrupting the traditional publishing model for years. Now their application-based platform, KOSIGN, is doing the same in the admin publishing space.In this episode, Jacob explains how Kobalt and KOSIGN approach publishing differently than traditional publishers and admin publishers. Along the way, he and Ari completely break down how music publishing works. They touch on: how songwriters get paid, the difference between “artists” and “songwriters,” the difference between publishers and admin publishers, and how creators can be sure they're not leaving any money on the table. Jacob also shares why it's advantageous to have a publisher or an admin publisher instead of just working with a PRO or MRO. If you have questions about music publishing (and let's be real, who doesn't?), this episode's got you covered. https://www.kosignmusic.com/ Chapters00:00 Understanding Music Publishing and Royalties05:07 The Role of Kobalt in Music Publishing10:10 Distinguishing Between Artists and Songwriters14:51 The Importance of Publishing for Songwriters19:53 Kobalt's Innovative Approach to Publishing25:03 Exploring Traditional vs. Admin Publishing Deals29:56 The Launch of KOSIGN and Its Impact on Indie Songwriters35:43 The Rise of Independent Artists40:23 Understanding Publishing and Royalties45:35 Navigating the Complexities of Publishing Administration51:10 The Role of KOSIGN in Empowering Songwriters56:25 The Future of Music Publishing and Artist OwnershipEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari's TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.