Podcasts about brand strategy

What if I told you that for every new dollar you've added to your marketing budget in the last two years, your actual impact on customers has gone down? Agility requires moving beyond the muscle memory of simply increasing ad spend. It demands a continuous reassessment of what truly connects with customers and a willingness to pivot creative strategy based on real-time cultural and emotional insights. Today, we're going to talk about a paradox that's likely keeping many marketing leaders up at night: the massive increase in global ad spend versus the startling drop in marketing impact. It's what Shutterstock's latest research calls the "impact gap," and we'll explore why the old playbook of just spending more is broken, and what the new drivers of success—like emotional connection, cultural relevance, and AI-powered personalization—actually look like in practice. To help me discuss this topic, I'd like to welcome, Allison Sitzman, Vice President of Brand Strategy at Shutterstock. About Allison Sitzman Drawing on over 20 years of experience, Allison Sitzman is a strategic marketing leader who helps brands navigate inflection points, translating customer insight into growth and differentiation. Allison leads Shutterstock's Brand Strategy organization, overseeing the global brand portfolio. She is responsible for defining and evolving Shutterstock's positioning, audience strategy, and brand architecture. Allison's leadership is focused on meaningful connection, business growth, and the consistent expression of the company's purpose to fuel great work. Beyond her marketing leadership, Allison is deeply committed to building inclusive, high-performing teams. She previously co-chaired Cox Automotive's women's employee resource group and now serves as co-executive sponsor of Shutterstock's LGBTQ+ employee resource group, advocating for belonging, empathy, and emotionally intelligent leadership across creative and marketing organizations. Allison Sitzman on LinkedIn: https://www.linkedin.com/in/allisonsitzman/ Resources Shutterstock: https://www.shutterstock.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What if brand clarity is the difference between a beautiful website that nobody understands and a clear pathway that people actually follow? We sit down with Ellie Brown, a licensed professional counselor, author, and podcaster, to unpack how aligning faith and psychology—not hiding them—transformed her business, her confidence, and her results. Ellie shares the moment she stopped splitting identities and started speaking directly to people wrestling with shame, faith ambivalence, and the nagging question of why healing still feels out of reach.We walk through the practical shifts that made the biggest impact: defining a specific audience, building four simple content pillars, and reshaping a homepage around problems and solutions instead of vague inspiration. Ellie explains how clarity made consistency doable and how consistency made measurement meaningful. From Instagram engagement to email open rates, she now uses data as a compass, not a report card—doubling down on topics that resonate and gracefully letting go of what doesn't.You'll also hear about an ethical visibility win: a respectful client email series that simply named her resources—podcast, book, shame quiz, and the Better Way guide. The result wasn't pushy; it was supportive care beyond the therapy hour. Ellie then breaks down her Better Way framework—awareness, education and exploration, taking down defenses, transformation, establishing and empowering, and rising in resilience—and shows how it helps people move from surviving to thriving with both therapeutic depth and faith-integrated hope.If you're a clinician, creator, or founder who's tired of guessing at content and watching a “pretty” brand underperform, this conversation offers a practical roadmap. We cover audience definition, messaging, site structure, content strategy, and simple metrics you can track today. Listen, take notes, and then tell us your next move. If this helped, follow the show, share it with a friend who needs brand clarity, and leave a quick review so more people can find it.Read it HERE.Support the show

How Tom Aulet built Ergatta into a profitable fitness brand with $35M raised, gamified workouts, and lean, cost-effective growth.For more on Ergatta and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Nokukhanya Mntambo talks to Justine Nienaber, Chief Executive Officer of Punkystarfish Digital Agency, about how companies decide when to rebrand. The conversation looks at signs a brand has outgrown its identity, why timing matters, and which brands used 2025 to reposition successfully, and what others can learn from them. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

In this solo wrap-up of Building Unbreakable Brands, Meghan Lynch shares the two forces that quietly shaped every room she entered this year: identity and intention. From farm offices to boardrooms, generational businesses faced growing pressure, but those that navigated change with clarity weren't the ones pushing hardest. They were the ones willing to pause.Through client stories and conversations from the past year, Meghan explores what happens when companies stop clinging to the past and start asking: Who are we now? and What are we choosing to create on purpose?If your company is entering a transition, wrestling with succession, or trying to reconnect to its culture or market, this episode will help you find a steadier starting point.Key Topics DiscussedWhy identity is the foundation of every generational brand, and what happens when it gets fuzzyA story of one CEO who reframed legacy and unlocked bold strategyThe hidden cost of unclear vision on teams and cultureHow intention, not speed, differentiates successful changeWhy “slow is smooth, and smooth is fast” is the mindset leaders need heading into 2026Reflection Questions to ConsiderWhat part of your company's identity feels unsettled right now, and why?Where are you reacting? Where might intentional slowing down help you go further, faster?If this episode sparked a conversation you want to explore, reach out to us. This is the work we're built for.Building Unbreakable Brands is hosted by Meghan and Henry LynchConnect with Meghan on LinkedIn Produced by Six-Point Strategy

Running The Relay Of Women's LeadershipA single moment can change the trajectory of a life. For Kelli Williams, it was being told to quiet down while advocating for her team—and choosing instead to walk out and walk toward her purpose. What unfolds from there is an unflinching, hope-filled story of teen motherhood, corporate firsts, a public breaking point, and the quiet rebuilding that led to a mission-driven consultancy, executive coaching, and a voice that refuses to shrink.We start with momentum—celebrating WomenVenture and the idea of leadership as a relay where each generation runs its leg. From there, Kelli opens the door on what it meant to be the first woman and first Black strategic leader in a family-owned manufacturer, the subtle pressure to assimilate, and the moment she decided her daughter's future mattered more than any title. She lays out how entrepreneurship began with no safety net, then found form through fractional strategy for mission-driven organizations, clear boundaries that protect deep work, and storytelling that gives others permission to speak the hard truths.The conversation goes deeper. Kelli shares a rock-bottom chapter: placing her newborn son for adoption at 16, finding her voice within the legal window, and the layered grace of bringing him home—joy, harm, and healing. Faith and community are constant threads, from Catholic Charities to mentoring teen moms to navigating seasons of parenting with intention. Her wildflowers metaphor reframes both kids and leaders: growth depends on the right soil, light, and care. Practical guidance follows for anyone considering entrepreneurship—pilot your idea, watch your energy, honor timing, and remember that a no today isn't a no forever.Kelli is now building Legacy Rising, coaching women and allies, speaking on finding joy through life's journeys, and writing Dear Daughter, a love letter to the next generation of women in business. If this story moved you, share it with someone who needs courage to take their next step, and leave a quick review to help more listeners find us. Subscribe for more candid, purpose-driven conversations—and tell us: what boundary are you setting this week?Resources Mentioned:WomenVentureConnect with Kelli:Website: Legacy RisingContact the Host, Kelly Kirk: Email: info.ryh7@gmail.com Get Connected/Follow: The Hue Drop Newsletter: Subscribe Here IG: @ryh_pod & @thekelly.tanke.kirk Facebook: Reclaiming Your Hue Facebook Page CAKES Affiliate Link: KELLYKIRK Credits: Editor: Joseph Kirk Music: Kristofer Tanke Thanks for listening & cheers to Reclaiming Your Hue!

Ned Lampert is an unpretentious dude with a bag of big ideas. As the founder of Zero Ambition, a creative and strategy studio that works with Nike, Vans, Whole Foods, and a roster of other AAA brands, his job is to come up with culture-shifting campaigns that make customers laugh, cry, and do a little shimmy. Ned is also an avid fly fisherman, mountain bike rider, and backcountry skier. In this episode, we talked about how Ned got into advertising through the unlikely path of DJing parties, why that led him to New York, and where he finds inspiration today. (Spoiler: at the top of the Alpine mountains.) Oh, Ned is also behind Slick's For All, one of the fastest-growing intimacy brands redefining the category. He does so much, the bastard. If you dig this podcast, will you please leave a short review on Apple Podcasts? It takes less than 60 seconds and makes a difference when I drop to my knees and beg hard-to-get guests on the show. I read them all. You can watch this podcast on my YouTube channel and join my newsletter on Substack. It's glorious. My first book, ONE LAST QUESTION BEFORE YOU GO, is available to order today. Get full access to Kyle Thiermann at thiermann.substack.com/subscribe

In this powerful, no-fluff conversation, Dr. Alisa dives into a truth most entrepreneurs try to avoid: your business will never outgrow your mindset.This episode unpacks why branding is not about logos, colors, or aesthetics—but about identity, alignment, and ownership. When leaders skip the inner work, the business eventually stalls. When identity is clear, influence compounds.You'll hear real talk about:Why consistency—not motivation—is the real differentiatorHow entrepreneurs sabotage growth by expecting success to be easyThe mindset shift required to stop outsourcing responsibility for resultsWhy brand evolution must start at the identity level, not the surface levelHow value creation, service, and profit must coexist for sustainable impactThis episode is for founders, leaders, and creators who are done chasing shortcuts and ready to build something that lasts—from the inside out.

You already have enough on your plate as a mom and business owner. The last thing you need is to waste time, money, or energy on branding that doesn't actually move your business forward. That's why this conversation with brand strategist Morgan Specht is such a gift.Morgan shares how to clarify your brand in a way that saves you from costly rebrands, shiny-object pivots, or messaging that misses the mark. Her approach is all about simplicity and alignment, helping you connect with the right people, build trust faster, and run a business that feels sustainable long-term. Whether you're just starting out or ready to refine, this episode will give you the clarity to focus on what really matters.In this episode, you'll hear:The missing piece most moms overlook when it comes to brand strategyWhy rebranding is rarely the solution when you feel stuck in your businessThe “meal plan” analogy that makes brand strategy feel simple and doableHow posting in real time can actually make you more relatable (and less stressed)What it looks like to build a brand that's both sustainable and scalableConnect with Morgan:Instagram: @spechtand.coWebsite: spechtand.coMentioned in Episode:Listen to this episode on The Six Figure Brand Podcast: Thinking About Rebranding? Do These 4 Things First to Set Yourself Up for SuccessFree 5-Minute Brand AuditStandout Brand Foundations Workbook ($29)Brand Strategy Session (Use code SFBPOD for $100 off)Ways to Connect Outside the Podcast Follow CEO & Founder on Instagram: @mariahstockman Follow Made for Mothers on Instagram:@madeformothers.co Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/

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Drop us a message!What happens when a brand stops shouting and starts sounding human again? In this episode, Chris Dale, Brand Strategy & Marketing Performance Manager at Hammer Distribution, shares how human-first marketing is reshaping audience behaviour, and why authenticity outperforms traditional sales messaging in today's attention economy.Chris breaks down Hammer's journey “back to its roots,” revealing how nostalgic design choices were intentionally tied to strategic business goals rather than surface-level aesthetics. From rebuilding brand identity to reconnecting with loyal audiences, he explains how emotion, memory, and behavioural insight shaped the creative direction.Plus, we're also speaking to Ben, a Paid Media Manager at Giraffe Social, to get his thoughts on what makes high-performing ad creatives right now, and why the strongest ads feel personal, timely, and unmistakably human.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social's Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Why do some startups attract investors, talent, and customers effortlessly while others struggle? The secret often lies in brand strategy. We unpack how early-stage founders can build trust, stand out, and scale with a clear, authentic brand from day one. To learn more, visit https://spotlightonstartups.com/brand-strategy-for-startups/ Spotlight on Startups City: Laguna Niguel Address: 110 Chandon Website: https://spotlightonstartups.com

Ned Lampert is an unpretentious dude with a bag of big ideas. As the founder of Zero Ambition, a creative and strategy studio that works with Nike, Vans, Whole Foods, and a roster of other AAA brands, his job is to come up with culture-shifting campaigns that make customers laugh, cry, and do a little shimmy. Ned is also an avid fly fisherman, mountain bike rider, and backcountry skier. In this episode, we talked about how Ned got into advertising through the unlikely path of DJing parties, why that led him to New York, and where he finds inspiration today. (Spoiler: at the top of the Alpine mountains.) Oh, Ned is also behind Slick's For All, one of the fastest-growing intimacy brands redefining the category. He does so much, the bastard. If you dig this podcast, will you please leave a short review on Apple Podcasts? It takes less than 60 seconds and makes a difference when I drop to my knees and beg hard-to-get guests on the show. I read them all. You can watch this podcast on my YouTube channel and join my newsletter on Substack. It's glorious. My first book, ONE LAST QUESTION BEFORE YOU GO, is available to order today. Get full access to Kyle Thiermann at thiermann.substack.com/subscribe

How do you go from newsroom bloopers to leading national brand strategy? In Part 2 of our conversation with Stephen Johnson, we dive into the moments that shaped his mindset: From losing a news package on deadline to designing fish-themed fantasy football merch for charity. Stephen opens up about self-taught creativity, pushing the boundaries of “safe” marketing, and how he balances compliance with storytelling. He also shares why industry leadership isn't about flashy promises, it's about consistency, communication, and delivering on what you said you would. Whether you're in B2B marketing, managing rapid growth, or just trying to keep your creative spark alive, Stephen's story is packed with practical knowledge. Plus, we settle the ultimate Rockford debate: Uncle Nick's or Portillo's?

Episode Four Is Here! Unlocking VIBRANCY — The Energy Behind Brand Momentum in Burke's Relevance + Momentum® Series In this episode, hosts ⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠ and ⁠⁠⁠KelseySchmeckpeper⁠⁠⁠ dive into VIBRANCY — the dimension of Relevance + Momentum® that captures how alive, active, and forward-moving a brand feels.  Vibrancy is the buzz consumers feel when a brand seems innovative, visible, and culturally present. It's not just about growth, it's about momentum you can sense. Jeremy and Kelsey unpack how vibrancy is measured, why it fuels perceptions of success, and how brands stay relevant without chasing empty hype.You'll learn:➡️ What Vibrancy really measures and why perception matters more than intent➡️ The two signals of Vibrancy: innovation and buzz➡️ Why brands like Liquid Death, Delta, Chick-fil-A, Coke, and Duolingo feel energetic and in motion➡️ How low-vibrancy brands fade from conversation even with strong awareness➡️ Practical ways brands can build energy with purpose, not noise Whether you're launching something new or reinvigorating an established brand, this episode shows why Vibrancy is the spark that turns relevance into momentum, and keeps brands moving forward.For more information on how you can leverage the Relevance + Momentum® framework to move your brand forward, visit ⁠⁠⁠⁠Burke's ⁠⁠⁠Brand Strategy⁠⁠⁠⁠. Thanks for listening! Please subscribe to be notified of future episodes of ⁠⁠⁠Burke's ⁠⁠⁠⁠⁠⁠⁠BeyondMeasure⁠⁠⁠⁠⁠⁠⁠ podcast⁠⁠⁠.

Drop us a message!Enterprise marketing isn't just driven by logic or data—it's powered by emotion. In this episode, Chris Dale, Brand Strategy & Marketing Performance Manager at Hammer Distribution, joins us to explore how design psychology, nostalgia, and emotional cues shape brand perception in even the most complex B2B environments.Chris breaks down why emotional resonance matters just as much in enterprise as it does in consumer marketing, how nostalgia can create instant trust and familiarity, and the subtle design decisions that influence brand recall, confidence, and long-term loyalty.Plus, we're also speaking to Lizzie, a Paid Media Manager here at Giraffe Social, to get her thoughts on User Generated Content on social media.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social's Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Harlem Candle Company founder Teri Johnson started pouring candles in her Harlem kitchen with no budget and no team—just a clear sense of purpose. That focus helped her turn handmade gifts into a nationally recognized brand rooted in culture, design, and storytelling. In this episode, she shares how she validated demand early, built trust online without samples, and made tough decisions to protect her peace and profits.For more on Harlem Candle Co and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What if the key to your next growth move was hidden in the world of video games and children's books? In this episode of Building Unbreakable Brands, Meghan Lynch talks with father-son duo Myke Connolly, Sr. (CEO of Stand Out Truck) and Mikey Connolly, Jr. (CEO of Realistic CEO) about how a high school teacher's comment sparked a multiverse of businesses, books, and leadership lessons. From turning criticism into strategy to raising confident next-gen leaders, this episode explores how purpose, storytelling, and structure can bring your brand to life—across generations and platforms.Key Topics DiscussedTurn personal setbacks into brand-building opportunitiesUse multiverse thinking to unify diverse business venturesCreate “dream environments” that foster early leadershipBalance personal identity with a public-facing brandNavigate different leadership styles across generationsInfuse service and community into every brand decisionConnect with Myke Connolly, Sr. on LinkedIn Connect with Mikey Connolly, Jr. on LinkedInBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

In this episode, Katie Harbath sits down with Michelle O'Grady of Team Friday to unpack how culture, identity, and technology are transforming the way brands and civic leaders connect with younger generations. They explore the rise of mixed-race identities, the fluid ways Gen Z and Gen Alpha see themselves, and what this means for marketers who want to stay relevant. Michelle shares how her work at the intersection of academia and brand strategy helps companies understand shifting consumer behavior—and why long-term thinking matters more than ever. The conversation also reflects on how politics and pop culture are colliding, and what authenticity really looks like when engaging the next generation.Takeaways* Understanding generational change is essential for modern marketing* Mixed-race identities are rapidly reshaping the demographic landscape* Brands must break out of siloed thinking to stay relevant* Gen Alpha's worldview will drive the next wave of consumer expectations* Civic engagement is shifting alongside cultural and identity trends* Younger audiences expect authenticity from political and cultural leaders* Cultural fluidity demands nuanced, adaptive marketing strategies* Long-term, relationship-driven approaches outperform quick fixes* Effective engagement starts with meeting people where they already are* Complex, multifaceted identities require more sophisticated brand storytellingChapters* 00:00 Journey from Academia to Marketing* 04:45 Understanding Mixed Race Identity* 07:48 Merging Academic Insights with Brand Strategy* 12:38 The Rise of Gen Alpha* 16:40 Civic Participation and Political Engagement* 20:05 Changing Dynamics of Civic Participation* 23:50 Engaging the Younger Generation in Politics* 29:40 The Courage to Start a Business* 31:38 Complexity in Consumer Behavior* 38:24 Understanding Demographic Shifts* 40:49 Authenticity in Connection Points* 43:32 The Importance of Listening in Communication* 44:00 Long-Term Planning in Marketing and CommunicationAnchor Change with Katie Harbath is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Anchor Change with Katie Harbath at anchorchange.substack.com/subscribe

Join us as we explore the power of story telling for entrepreneurs! Learn essential business tips and how to adopt the right entrepreneur mindset. Discover how a creative strategist can leverage branding and marketing digital to grow your business with compelling stories.Jake Isham is a filmmaker-turned-brand strategist and creative director who helps founders and entrepreneurs turn their expertise into authority through powerful storytelling. Over the past decade, Jake has worked with more than 150 entrepreneurs and companies— including Grant Cardone, Callaway, 5.11 Tactical, and Travis Mathew—creating content that's generated over 1 billion views online. Jake focuses on blending his background in filmmaking with deep marketing strategy, with creating digital shows and social media content for CEOs and entrepreneurs to cut through the noise by crafting content that builds trust, drives visibility, and creates true omnipresence across platforms.Whether scaling a founder-led brand or launching a thought leadership show, Jake brings a unique creative lens and proven playbooks that turn storytelling into growth.Company: Creative MindsWebsite: https://digitalshow.creativemindsofficial.com/ Email: create@creativemindsofficial.com Social Media:LinkedIN - https://www.linkedin.com/in/jakeisham/ Instagram - https://instagram.com/Jakecreativemarketing Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing. Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

In this episode of Scratch, Viren sits down with Alex Ames, Marketing Director at Manors Golf, the challenger brand bringing new energy, creativity, and cultural relevance to a sport long seen as elitist and inaccessible. Manors believes golf is a game to be explored, not mastered, and they are reshaping the category one cinematic campaign at a time.Alex unpacks how Manors went from a small rebrand to a movement inspiring a new generation of golfers. He dives into the brand's early struggles (“the Dark Ages”), how events helped them rediscover momentum, and how the team realised that attention—not product, was their true currency. He reveals the internal creative engine behind Manors' iconic films, from Monday forensic reviews to Thursday idea punch-ups, and how viral thinking shapes every concept.The episode covers everything from the Reebok partnership (and why they avoid “brand soup”), to location-led campaigns, to how everyday golfers and celebrities ended up sharing the tee sheet at Manors events. For marketers, the message is clear: if you want to change a category, change the story people tell about it.Watch the video version of this podcast on Youtube ▶️: YT Link          

Originally uploaded October 23rd, reloaded October 28th. Chris Holman welcomes back Nakia Mills, VP of Digital Marketing and Brand Strategy, Better Business Bureau®of Michigan Southfield, MI. There were several things Chris wanted to find out from Nakia, Welcome back Nakia, how has uniting most of Michigan's geography for the BBB gone so far? The BBB® of Michigan Announces Finalists for 2025 Torch Awards for Ethics, tell us about the Torch Awards for Ethics? Please share the significance of the 2025 Awards? Give us some event highlights, that who, what, when, where? Meanwhile remind the Michigan business community about the broader BBB Mission? » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN's YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/ BBB® of Michigan Announces Finalists for 2025 Torch Awards for Ethics Talking Points About the Torch Awards for Ethics · The Torch Awards for Ethics honor Michigan businesses that demonstrate an outstanding commitment to integrity, transparency, and community service. · The 2025 awards are particularly special as they mark the first unified celebration under the newly merged BBB of Michigan. · Finalists are selected by an independent panel of judges based on ethical business practices, leadership, and contributions to the community. · We are proud to have finalists representing the entire state, all the way from Escanaba and Traverse City, down to Grand Rapids and Detroit. Significance of the 2025 Awards · This year's event highlights the strength and unity of Michigan's ethical business community across the state, from Detroit to Grand Rapids and the Upper Peninsula. · The BBB of Michigan is now a statewide resource for businesses and consumers, with a larger platform to promote trust in the marketplace. · More than just awards, the Torch program celebrates businesses that lead by example. Event Highlights · The Torch Awards Luncheon takes place on Monday, November 10 at Schoolcraft College's VistaTech Center in Livonia. · Tickets are $25 and available to the public at BBB.org/miawards. The funds help support the BBB Educational Foundation programs, including scholarships and free community presentations to help students and older adults avoid scams. · Keynote speaker Mark Lee, founder of The Lee Group and respected business voice in Michigan, will share insights on elevating your personal brand and operating with ethics in today's business landscape. · Emcee Rob Wolchek, FOX 2's Emmy-winning investigative reporter, known for exposing scams, will now help celebrate businesses doing things the right way. Broader BBB Mission · Events like the Torch Awards reflect BBB's broader mission of recognizing companies that go above and beyond—not just in what they do, but how they do it. · By promoting ethical practices, providing education, and creating opportunities for businesses to succeed, BBB of Michigan is working to build a fair, transparent, and thriving marketplaces for all. · BBB of Michigan is a resource, a guide, and a trusted partner for businesses and consumers alike. · BBB continues to evolve along with the ever-changing marketplace. As A.I. becomes increasingly prevalent, we are working to be sure both businesses and consumers not only understand how to efficiently use A.I., but also how to watch for misinformation.

Episode Three Is Here! Understanding PRESENCE — The Foundation of Brand Strength in Burke's Relevance + Momentum® Series In this episode, hosts ⁠⁠Jeremy Cochran, PsyD⁠⁠ and ⁠⁠KelseySchmeckpeper⁠⁠ unpack PRESENCE — the dimension of Relevance + Momentum® that answers the fundamental question: How well do people know your brand?Presence is much more than awareness. It's about memory, recall, consideration, and real experience—the mental and lived footprint your brand holds in people's lives. Jeremy and Kelsey break down the five components of Presence and reveal why it's the single biggest driver of total brand strength. You'll learn:➡️ What Presence really measures—and why it's more than name recognition➡️ The five elements of Presence, from top-of-mind recall to past purchase➡️ Why brands like IKEA, Tesla, and Airbnb feel bigger than their actual usage➡️ How presence erodes when awareness doesn't match experience➡️ Why marketers must balance performance marketing with long-term brand buildingWhether you're growing a new brand or accelerating an established one, this episode shows why awareness is essential—but not enough. Presence is where brand strength begins, but meaning is what makes it stick.For more information on how you can leverage the Relevance + Momentum® framework to move your brand forward, visit ⁠⁠⁠Burke's ⁠⁠⁠Brand Strategy⁠⁠⁠. Thanks for listening! Please subscribe to be notified of future episodes of ⁠⁠Burke's ⁠⁠⁠⁠⁠⁠⁠BeyondMeasure⁠⁠⁠⁠⁠⁠⁠ podcast⁠⁠.

Send us a textStop calling your brand “luxury” if it isn't. You're not helping yourself.“Luxury” is not a prettier word for nice, expensive or high quality. Real luxury comes with very specific attributes: rarity, craftsmanship, consistency, and a level of service that feels almost unreasonable in its attention to detail.Yet today, everything is “luxury”: clinics, burger joints, car washes, mid-scale hotels. And it's a problem.Here's why misusing the word hurts your brand:You overpromise and underdeliver. Guests arrive expecting a Four Seasons moment and get a decent three-star experience. That gap becomes disappointment, bad reviews and broken trust.You attract the wrong audience. High spenders quickly realise it's not truly luxury and never return. The middle segment feels “this isn't really for me” and stays away.You hide your real strengths. Maybe you're actually smart value, stylish and accessible – but the “luxury” label makes you sound generic and unrealistic.Instead of forcing the L-word, be precise:If you are about value and quality → say “premium everyday” or “accessible quality”.If you are about design and experience → say “boutique”, “design-led”, “curated”.If you are about speed and convenience → say “seamless”, “frictionless”, “on-demand”.Use words that match what people actually feel when they visit you.So when can you credibly use a luxury proposition?Your pricing sits at the very top of your category.Your product or service is limited, rare or hard to access (waiting lists, small production, invitation-only).Your service is deeply personal – you know names, preferences, histories.Every touchpoint – product, packaging, space, communication, after-sales – is consistent and meticulously considered.You build long-term relationships, not one-off transactions.If you don't truly serve the top of the market, that's fine. There is huge profit and pride in being premium, smart, honest and accessible.But “luxury” is a promise. If you can't keep it, don't make it.عن جد… إذا كل شي اليوم صار “لكجري” مطعم لكجري، عيادة لكجري، حتى مغسلة سيارات لكجري… طيب شو ضل فعلياً فخم و نادر بهالحياة؟أنا اليوم جايي أحكى مع أصحاب البزنس و الماركتيرز عن كلمة وحدة عم تضر البراند أكتر ما عم تفيده: لكجري.كتير شركات بتستعمل كلمة لكجري بس لحتى تجذب العملاء اللي بيصرفوا كتير. بس المشكلة، لما الزبون يجي و يلاقي تجربة عادية… هون بيصير أخطر شي عالبراند: فجوة التوقعات.هو متوقع مستوى قصور، بس بياخد مستوى عادي محترم… شو بيصير؟ إحباط، ريفيو سلبي، و شعور إنو البراند بيبالغ و ما بينوثَق فيه. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

In this captivating episode of Mindset Mastery Moments, Dr. Alisa Whyte sits down with Katrena Friel, internationally recognized as The Business Witch, to explore the powerful fusion of branding, intuition, and entrepreneurial transformation. With a career spanning over three decades, Katrena has mastered the alchemy of combining strategic clarity with intuitive insight — guiding entrepreneurs to build brands that are not only profitable, but deeply aligned with their authentic selves.Katrena shares her empowering journey from traditional business coaching to fully embracing her identity as the Business Witch, a shift that allowed her to unleash her creative brilliance and elevate her impact. She reveals how embracing her unique gifts helped her develop her signature approach to branding magic — a process that empowers entrepreneurs to express their truth, refine their message, and step boldly into their expertise.Throughout their magnetic conversation, Dr. Alisa and Katrena explore the importance of authenticity in a rapidly evolving business landscape. They discuss how strategy becomes transformative when paired with intuition and personal truth, and why entrepreneurs must first know who they are before defining what they offer. Katrena's wisdom provides a fresh perspective on what it truly means to become the expert in your field — not through imitation, but through bold self-expression and clarity of purpose.This episode invites listeners to tap into their inner magic, trust their instincts, and build a brand that resonates deeply and leaves a lasting impact. Whether you're an aspiring entrepreneur or an established business owner, Katrena's insights will inspire you to step into your power and create with intention.

What happens when your sales team is operating on instinct while leadership is planning for the long haul? In this episode, Meghan Lynch talks with DeAnn Petersson, founder of Sunburst Sales Innovation and author of The SunBurst Effect, about one of the biggest growth challenges in mid-market companies: the disconnect between strategy and execution. With 30 years of commercial leadership experience across the food, beverage, and ingredients industries, DeAnn explains what it takes to build a go-to-market system that sales teams can actually use, and why legacy-driven businesses often get stuck defending what they've built instead of building what comes next.Key Topics DiscussedWhy sales strategy often gets left out of leadership planning and how to fix itHow to recognize when your sales team is reacting instead of advancingWhy internal segmentation can solve legacy customer challengesThe hidden costs of compensation structures that reward the wrong behaviorsHow to reframe CRM as a strategic tool, not just a trackerA single diagnostic question leaders can ask to assess alignment gapsConnect with DeAnn Petersson on LinkedInBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

Solve. Empower. Soar…The story behind building a new brand to capture the essence of who we are as a company going forwards. It's not just about satellites rising into orbit, but about elevating what's possible!Featuring Maureen Stevens (Senior VP of Marketing and Communications at SES) and Louise Scott (SES Director of Brand Strategy and Development).Find out more about this new chapter for SES and Intelsat: www.ses.com Satellite Stories podcast is presented by Kristina Smith-Meyer, SES content creative and development manager, Global Marketing Communications.

The Alchemy of Effectiveness Report has just been released, making this the perfect time to visit Paul Tedesco's live conversation from  SocialWest 2025.Recorded just weeks before Effie judging began, Paul, Head of Effectiveness at the ICA, shares the thinking that would go on to shape the 2025 awards. He and host Meredith McKeough dig into why marketers often confuse effectiveness with efficiency, how clear objectives drive stronger outcomes, and what really separates a cool campaign from an impactful one.This conversation now reads like a preview of what the data would later confirm: the most effective marketing doesn't just look good, it works.

Justin Meigs, CEO of Waterloo Gin, provided an exclusive look into the brand's ambitious national expansion, innovative product strategy, and commitment to its Texas roots, all powered by the backing of spirits icon John Paul DeJoria (Patrón Tequila founder). Waterloo Gin is positioned for massive national growth, targeting entry into 20 states by year-end. Meigs revealed that the strategic expansion is heavily influenced by the Patrón Tequila playbook. The primary lesson from Patrón is scaling distribution without compromising the handcrafted quality and premium positioning of the spirit. The focus remains on maintaining the unique, local essence of the brand even as it expands. Waterloo has successfully carved out a niche with its "New American Style" Gin, specifically the flagship Waterloo No. 9. The unique identity comes from bold, regionally-inspired Texas botanicals, including pecan and lavender. Meigs emphasizes balancing the recognizable juniper profile (essential for gin classification) with these non-traditional flavors, making it highly approachable and modern—a key strategy for overcoming gin's traditional perceptions in the American market. The Waterloo Barrel-Aged Gin is a crucial strategic tool. Aged for two years in a manner similar to bourbon, it bridges the gap between categories. It is explicitly designed to convert skeptical whiskey enthusiasts into gin drinkers by offering familiar barrel notes and a rich, smooth profile. Meigs recommends using the barrel-aged expression as a direct substitution for bourbon in classic cocktails, such as a Gingerbread Old Fashioned or a barrel-aged Negroni, due to its deep complexity. Waterloo's new Prickly Pear & Rose Gin taps directly into the trend for visual appeal and novelty among consumers. Its vibrant, naturally rosy-pink color and floral profile are critical for attracting younger, trend-focused consumers seeking aesthetic cocktails and flavor innovation. This expression is key to the long-term strategy of flavoring beyond the core products while maintaining natural ingredients. Despite nationwide distribution and a current brand refresh, Texas Authenticity remains core to Waterloo Gin's DNA. The brand ensures its vital sense of place through the use of limestone-filtered spring water and locally inspired botanicals sourced from the Texas Hill Country. Packaging and marketing efforts will continue to lean into the rugged, handcrafted, and welcoming spirit of Texas. Waterloo leverages the short holiday buying window with focused direct-to-consumer (DTC) strategies. The brand promotes unique seasonal cocktail suggestions—like the Cranberry Gin Fizz—to drive immediate gifting and entertaining sales and create deeper consumer engagement through recipe inspiration. To overcome consumer reservations about gin being "too juniper-forward," the sales team uses two effective talking points: Positioning Waterloo as a highly versatile spirit ideal for a wide range of modern and classic cocktails. Highlighting the smooth, approachable, and non-traditional flavor profile driven by the Texas botanicals. Web: https://www.waterloogin.com About Waterloo Gin: Discover Waterloo Gin, a spirit born from the desire to create a gin that is both sophisticated and deeply rooted in its Texas place. Unlike traditional London Dry gins with their sharp, juniper-heavy profile, Waterloo set out to craft a superior New American Style Gin. Defining Our Profile Waterloo Gin offers a unique flavor experience that challenges conventional gin perceptions: Profile: Balanced and floral, yet distinctly structured. Taste: Bold yet exceptionally smooth. Distinction: Achieved through careful distillation and an uncompromising focus on quality. This commitment results in a gin that reflects the effortless beauty of its surroundings, making it a highly approachable and modern spirit. Meet Ash Brown, the dynamic American powerhouse and motivational speaker dedicated to fueling your journey toward personal and professional success. Recognized as a trusted voice in personal development, Ash delivers uplifting energy and relatable wisdom across every platform. Why Choose Ash? Ash Brown stands out as an influential media personality due to her Authentic Optimism and commitment to providing Actionable Strategies. She equips audiences with the tools necessary to create real change and rise above challenges. Seeking inspiration? Ash Brown is your guide to turning motivation into measurable action. The Ash Said It Show – Top-Ranked Podcast With over 2,100 episodes and 700,000+ global listens, Ash's podcast features inspiring interviews, life lessons, and empowerment stories from changemakers across industries. Each episode delivers practical tools and encouragement to help listeners thrive. Website: AshSaidit.com Connect with Ash Brown: Goli Gummy Discounts: https://go.goli.com/1loveash5 Luxury Handbag Discounts: https://www.theofficialathena.... Review Us: https://itunes.apple.com/us/po... Subscribe on YouTube: http://www.youtube.com/c/AshSa... Instagram: https://www.instagram.com/1lov... Facebook: https://www.facebook.com/ashsa... Blog: http://www.ashsaidit.com/blog #atlanta #ashsaidit #theashsaiditshow #ashblogsit #ashsaidit®Become a supporter of this podcast: https://www.spreaker.com/podcast/ash-said-it-show--1213325/support.

T. Christian Helms is the creative force behind Helms Workshop, a branding agency based in Austin known for crafting bold, character-driven brands. He's a designer, writer, speaker, and former Pentagram-er who once designed a logo in a Burger King bathroom (yep, really).In this episode, Christian and Nicholas Kuhne dive into why design without thinking is dead, how to build a brand that makes people feel something, and what separates a pretty logo from a movement. If you've ever been frustrated by clients picking the “safe” option, or wondered whether brand agencies still matter in an AI-driven world – this is the one to queue up.

Episode Two Is Here! Exploring DISTINCTION — A New Installment of Burke's Relevance + Momentum® Series In this first episode, hosts ⁠Jeremy Cochran, PsyD⁠ and ⁠KelseySchmeckpeper⁠ shift the spotlight to DISTINCTION—the dimension of Relevance + Momentum® that reveals why a brand stands out and why consumers choose it.  Distinction is more than being different. It's about being different in a way that matters—It's about being different in a way that matters—a blend of both uniqueness and premium that creates desire, signals purpose, and earns loyalty. Jeremy and Kelsey dig into what separates truly distinct brands from those that drift into sameness, with real-world examples spanning beauty, retail, tech, automotive, and even roadside convenience stores. Tune in to learn:What Distinction really measures—and why it's more than just noveltyHow Distinction erodes—and how smart brands rebuild itFour best practices to strengthen Distinction in your own brand strategyExamples of standout brands like The Ordinary, Stanley, Crocs, and GAP What makes this episode essential?You'll hear how Distinction shapes choice—why consumers say “I could buy anything, but I'm choosing this brand.”Jeremy and Kelsey explore the pitfalls of blending in, the risks of going too premium or too quirky, and the moves modern brands are making to reclaim relevance in crowded categories. Whether you're designing a brand identity, evolving an established brand, or helping teams understand the “why us?” at the core of differentiation, this episode reveals the spark that turns consumer recognition into desire.For more information on how you can leverage the Relevance + Momentum® framework to move your brand forward, visit ⁠⁠Burke's ⁠⁠⁠Brand Strategy⁠⁠. Thanks for listening! Please subscribe to be notified of future episodes of ⁠Burke's ⁠⁠⁠⁠⁠⁠⁠BeyondMeasure⁠⁠⁠⁠⁠⁠⁠ podcast⁠.

LeBron had millions bracing for goodbye—until the twist revealed it wasn't retirement at all. And that's just one part of this week's story about belief: who has it, who earns it, and how brands weaponize it.From China blocking influencers without real credentials…to Cheetos turning a baseball superstition into an official MLB deal to Prime, Feastables, and Stanley proving that today's strongest brands start as people, not companies.Ben Kaplan (Founder + CEO, Top Agency) breaks down why trust, identity, and community have become the new moat in marketing—and why the next decade of brand power won't come from logos, ads, or campaigns, but from belief systems.Featuring:• LeBron x Hennessy emotional clickbait• China's degree-verified influencer crackdown• Cheetos & the Seattle superstition• Prime Hydration + Feastables as belief-driven brands• The Stanley Cup identity movement• Why attention isn't enough anymore—belief is the strategy

The brands everyone talks about are not the safest ones. They are the bold ones.And few people understand that better than Nick Tran.The former TikTok Global Head of Marketing and current Diageo President and CMO joins Marketing Trends to break down how he built momentum inside fast moving environments, rebuilt brands under pressure, and helped TikTok become a cultural engine instead of just another app.Nick explains why the traditional marketing playbook is obsolete, how to create ideas that move culture instead of reacting to it, and what today's fastest moving teams get wrong about attention, creativity, and risk. CHAPTERS / KEY MOMENTS00:00 Engineering a Viral Influencer02:20 What Bold Marketing Looks Like in 202604:20 Crisis Marketing at Taco Bell07:05 Lessons From Stance and Samsung09:30 Reinventing Hulu With Culture Marketing11:00 Why the Old Marketing Playbook Is Dead13:40 Inside TikTok's Project Cheetah16:45 Making Creators Culturally Famous on Purpose19:35 Five Marketing Behaviors Leaders Must Unlearn22:20 The ROI Trap and Bad Marketing Metrics25:00 Why Modern CMOs Should Become CEOs26:00 The Ocean Spray x DogFace420 Breakout Moment29:10 The Rise of AI Influencers and Virtual Icons30:00 Worldbuilding: The Future of Brand Marketing33:00 Reinventing Ciroc Through Lifestyle Experiences37:00 Pickleball, Pop-Ups, and The New Experiential Playbook43:00 Out-of-Home Creative, Simplicity, and Cultural Signals This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Purpose-driven brands build deeper connections! In this episode, learn how to spark innovation with authenticity, shape every touchpoint around your mission, and avoid common mistakes leaders make. Plus, get actionable tips for keeping your brand's purpose crystal clear.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:11 Creative Roots Fueling Consultancy Success08:29 Journey to Spanx Leadership13:24 "Uncovering Purpose Through Questions"17:34 Olympics Sponsorship Inspires Businesses21:11 "Millennials Seek Workplace Connection"22:49 Innovating Sleep Masks for Better Rest27:09 The Importance of Brand Purpose29:59 Evolving Purpose in Legacy Brands33:41 "Politics Hurting Business Strategy"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Welcome to Barn Talk! In today's episode, Sawyer and Tork are joined by brand builder, restaurateur, and bourbon aficionado Tim Jones. From his small-town Kentucky upbringing—where cattle farming, moonshining, and greeting card factories shaped his early days—to working with iconic bourbon brands like Buffalo Trace and Weller, Tim Jones shares his journey through the world of creativity and entrepreneurship. We dig into the grit behind building great brands, Tim Jones's leap into owning his own businesses, including the buzzworthy Boondogs hot dog joint, and how bourbon became a centerpiece of his story. Plus, hear about Tim Jones's behind-the-scenes experiences on Discovery Channel's Moonshiners and Master Distiller, and the lessons learned from both triumphs and setbacks (including exploding cans!). This episode packs practical wisdom, laughs, and inspiration for anyone chasing their own vision—whether you're a farmer, a founder, or just a fellow bourbon lover.Shop Farmer Grade

Introducing Relevance + Momentum® — A Special Series of Burke's BeyondMeasure Podcast. In this first episode, hosts Jeremy Cochran, PsyD and KelseySchmeckpeper dive into AFFINITY—one of the five dimensions of our Brand Strength philosophy, Relevance + Momentum®. Affinity is all about connection—the trust, understanding, and emotional resonance that keep consumers loyal and engaged. Jeremy and Kelsey explore what makes high-affinity brands like Chick-fil-A, LEGO, and Spotify stand out, and what causes others to lose their way. Tune in to learn:How top brands build Affinity among consumersWhy Affinity is critical for long-term brand strengthFive strategies to build deeper consumer connections Whether you're shaping a brand, tracking its performance, or just curious about what makes people love certain companies, this episode will help you see why Affinity is at the heart of every strong brand. For more information on how you can leverage the Relevance + Momentum® framework to move your brand forward, visit ⁠Burke's ⁠⁠⁠Brand Strategy⁠. Thanks for listening! Please subscribe to be notified of future episodes of Burke's ⁠⁠⁠⁠⁠⁠⁠BeyondMeasure⁠⁠⁠⁠⁠⁠⁠ podcast.

Send us a textMastercard's Priceless campaign has stood the test of time — but how does a legacy brand stay culturally relevant in a world ruled by creators and constant change?This week, Keith and Brendan chat with Cheryl Guerin, EVP of Brand Strategy & Innovation at Mastercard, who's been with the brand for more than two decades and knows what it takes to evolve without losing your core. Cheryl shares how Mastercard is embracing creator partnerships, why influencer marketing deserves more strategic attention, and what marketers can learn from Mastercard's blend of innovation and consistency.You'll also hear her take on cultural moments, creative risk-taking, and the brand's cutting-edge Artist Accelerator Program.Before diving in, the hosts catch up on the latest creator economy headlines — including Adobe's new AI tools, ShopMy's massive valuation, and the first-ever academic center for the creator economy at Syracuse University.

In spring 2025 I was invited to join On Brand with Jimmy Fallon as 1 of 10 creatives selected to pitch national campaigns to major brands on national TV. Since the episodes aired, my DMs have been full of the same questions: how did I get on the show, what was it really like, and what do I think of Jimmy Fallon?This week on Making It In The Toy Industry, I'm taking you behind the scenes of my wild ride as a contestant on On Brand with Jimmy Fallon. Week after week I dreamed up campaigns, plane wrap designs, comedic commercials, and drink recipes, then pitched them to CEOs and CMOs of major brands. I was mentored by Bozoma Saint John and Jimmy Fallon, an experience that reshaped how I think about branding, marketing, and product launches.Every week the stakes got higher. One challenge had me mapping an NYC pop-up; another had me writing and singing jingles on a deadline. I was on national TV at 24+ weeks pregnant, keeping my energy high and my creativity flowing while still speaking the language of big corporate brands. It was a branding bootcamp that pushed me past what I thought was possible while I was also building a tiny human and becoming a first time mom.Tune into this podcast if you want all the BTS tea including:The branding moves that helped me get cast (and how you can use them to stand out)What it's really like working with Jimmy Fallon and Bozoma Saint JohnA new brand strategy I'm calling the Connect & Invest Loop that could change the way you launch and market foreverHow toy creators and creative entrepreneurs can build buzz before a single product hits the shelfIf you are building a toy brand or a creative business, and want to grow your visibility this is your playbook.Listen for these Important Moments:[00:01:25] - Learn how strategic visual branding, owning your lane, and consistent content helped me stand out to casting directors and how you can do the same.[00:08:58] - Get the surprising lessons I learned from Jimmy Fallon and Bozoma Saint John about showing up, shifting gears, and being “too much” in corporate spaces.[00:11:20] - Find out why separating your campaign concept from the activation is crucial and how it could strengthen your creative pitches or product launches.[00:16:17] - This show unintentionally unlocked a brilliant marketing framework, perfect for brands navigating today's trust recession and attention-starved audiences.[00:26:14] - Real-world examples of toy entrepreneurs involving their audience early, creating investment, loyalty, and funding success before the product hits shelves.Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Kriston Sellier, id8, on Branding That Customers Remember (North Fulton Business Radio, Episode 912) On this edition of North Fulton Business Radio, host John Ray welcomes Kriston Sellier, Founder and President of id8. Kriston discusses how real differentiation, rather than generic claims like quality and caring, builds enduring brands. She walks through id8's discovery process, where […] The post Kriston Sellier, id8, on Branding That Customers Remember appeared first on Business RadioX ®.

Through his proprietary “Blueprinting” methodology, Ian transforms vague business direction into clarity that drives real growth.In this episode, we unpack why most businesses don't actually know what business they're in — and how that confusion leaks into staff turnover, customer churn, and inconsistent growth. Ian shares how his seven-word purpose statements aren't branding fluff — they're powerful decision-making tools that guide strategy, hiring, marketing and even mergers.You'll hear how a retail shelving company landed an $800K Best Buy deal simply by reframing what they do in two words. If you're running a business, building a brand, or stuck in confusion — this one's your wake-up call. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kriston Sellier, id8, on Branding That Customers Remember (North Fulton Business Radio, Episode 912) On this edition of North Fulton Business Radio, host John Ray welcomes Kriston Sellier, Founder and President of id8. Kriston discusses how real differentiation, rather than generic claims like quality and caring, builds enduring brands. She walks through id8's discovery process, where […]

It is complitcated. Life. Wine. And to help clear up the wine complication (not sure there is a way to uncomplicate life), is Charlotte Selles. With a distinctive path to her new company Tassei, she brings to the table a wealth of experience cloaked in knowedge, philosophy and experience. She is like a wine savant. She was in LA for a speaking gig and breaved an unusual SoCal downpour to come to studio to share her spirit. Charlotte Selles is the kind of guest who'll have you reconsidering not just what's in your wine glass, but why you care in the first place. You think you know luxury in wine? Not so fast. Drawing on her roots in Paris, direct experience with Beaujolais, and a career arc that went from family negotiations to the boardrooms of Robert Mondavi and Jackson Family Wines, Charlotte uproots every tired assumption about what makes a winery—or a wine—worth chasing. Listen closely and you'll discover why luxury isn't about price tags or pedigrees, but about resilience, grit, and the tension that comes from pouring your soul into the vineyard, braving storms—literal and figurative—and nurturing a legacy. But this episode doesn't stop with terroir. Charlotte takes you to the frontlines of modern wine business, from the misguided myth of floodgates marketing to the high-stakes realities of retention, data analytics, and AI in today's DTC world. She'll have you rethinking the purpose of your tasting room, craving the deep relationships behind the best bottles, and maybe even second-guessing whether a discount culture can ever breed true loyalty. By the end, you'll have a new definition of success—not in cases sold, but in customers kept, relationships built, and a business as alive and evolving as the wine itself. Walk away with a fresh understanding of the true business of wine, grounded in purpose, powered by connection, and ready for an uncertain but thrilling future. Jackson Family Wines Website: https://www.jacksonfamilywines.com Constellation Brands Website: https://www.cbrands.com Robert Mondavi Winery Website: https://www.robertmondaviwinery.com Woodbridge by Robert Mondavi Website: https://www.woodbridgewines.com Trader Joe's Website: https://www.traderjoes.com Gallo (E. & J. Gallo Winery) Website: https://www.gallo.com Enolytics Website: https://www.enolytics.com Commerce7 Website: https://www.commerce7.com Wine Direct Website: https://www.winedirect.com The Wine Group Website: https://www.thewinegroup.com Verité Winery Website: https://www.veritewines.com KNL (K&L Wine Merchants) Website: https://www.klwines.com Wally's Wine & Spirits Website: https://www.wallywine.com #WineTalksPodcast, #CharlotteSelles, #PaulKalemkiarian, #LuxuryWine, #WineBusiness, #DTCWine, #WineInnovation, #CustomerRetention, #WineMarketing, #AIandWine, #NapaValley, #Beaujolais, #BrandStrategy, #SonomaState, #CriticalThinking, #WineRelationships, #WineConsulting, #Entrepreneurship, #WineIndustryInsights, #CommunityBuilding Charlotte Selles is a dynamic leader in the wine industry, known for blending deep expertise with an adventurous spirit. Born in Paris, Charlotte grew up immersed in wine thanks to her father's work in the négociant industry and an ambitious, if slightly misguided, attempt to become a gentleman farmer in Beaujolais. Through this early exposure, she witnessed first-hand the highs and lows of wine production, gaining a nuanced understanding of luxury and the grit required to succeed. Charlotte made the leap to the U.S. in her early twenties, bringing with her a suitcase of Beaujolais and a healthy dose of courage. Over the years, she carved out a reputation as an innovative strategist, serving as the general manager of the renowned Robert Mondavi Winery and Constellation Brands. She also held the position of Vice President of International Portfolio Strategy for Jackson Family Wines, steering global growth for one of the industry's heavyweights. Her journey ultimately led her to found Tissay, where she now works as CEO, advising premium vineyards and artisan wineries on brand management and growth. Tissay specializes in helping wineries recover from overexpansion, transition to new business models, and build meaningful relationships with their core customers. Charlotte's approach is anything but one-size-fits-all; she champions retention marketing, customer data analysis, and strategic focus, drawing on her broad experience in both the European and American wine landscapes. In addition to her consulting work, Charlotte teaches at the Sonoma State Wine Business Institute and speaks on topics ranging from leadership and innovation to global market evolution. She's well-known for her wit, candor, and commitment to elevating both wine and the people behind it. Her path, from Paris to California's wine country, is proof that embracing adventure—and a bit of chaos—can lead to extraordinary results.

How do you become the go-to choice in your niche so you easily bring in sales? The answer is by positioning your products/services effectively. Today I share four steps to do just that! READ MORE HERE

In this exclusive interview with Eric Yaverbaum, CEO of Ericho Communications and author of the definitive bestseller Public Relations for Dummies. Yaverbaum dissected the central paradox in marketing today: why are major brands rejecting AI in their advertising, even as the tech industry pours billions into automation? Yaverbaum explained that this “anti-AI” trend is not a technological rejection, but a highly strategic public relationsmove. It's a response to a deep-seated crisis of consumer trust and a sophisticated way to achieve competitive advantage in a hyper-digital world. The Core Paradox: Consumer Trust and the Anti-AI Trend Yaverbaum asserts that while AI promises efficiency, public sentiment reveals a massive gap between corporate adoption and consumer comfort. Consumer trust in AI is low, with many expressing anxiety over deepfakes, job displacement, and data misuse. * Public Sentiment: Brands like Polaroid and Heineken are actively responding to this skepticism. For example, Polaroid's viral slogan, “AI can't generate sand between your toes,” taps into a public yearning for tangible, human-produced experiences and authenticity. * Strategic Rejection: Rejecting AI is the smartest new counter-cultural marketing strategy. It positions a brand as authentic, human, and a champion against digital fatigue, creating an immediate, clear competitive distinction in a crowded market. The PR Crisis Connection: Labor and Trust A significant driver of the AI marketing backlash is the negative news cycle connecting rapid automation with mass layoffs (e.g., Amazon's cuts). * Distancing the Brand: Brands using "human-made" campaigns are intentionally distancing themselves from the negative labor narrative associated with rapid automation. This is a crucial PR move to maintain a positive ethical image and soften the perception of C-suite-driven cost reduction. * Credibility & Misinformation: The proliferation of deepfakes makes the promise of human creativity a non-negotiable asset. For consumers struggling to discern real content from AI-generated content, a brand that explicitly champions human effort becomes a trustworthy, credible harbor. Crisis Management: The 'Public Relations for Dummies' Tactic Drawing from his expertise, Eric Yaverbaum offered essential crisis communications advice for companies facing a PR nightmare (e.g., an AI mistake or layoff fallout): 1. Lead with Human Value: Pivot the narrative back to human contribution and transparency. 2. Take Meaningful Action: Sincere apologies are insufficient. Companies must demonstrate concrete steps to invest in their human workforce and stakeholders. 3. No Empty Promises: Every public decision must align with stated core values to prevent hypocrisy accusations that can destroy long-term reputation. Future Outlook: Will Public Sentiment Slow the AI Boom? Yaverbaum concluded that the backlash has the power to reshape the conversation, forcing companies to be more cautious and transparent about their use of automation. While the momentum of the technology itself may be too great to stop entirely, this shift in consumer behavior and preference will force a necessary industry-wide correction, making authenticity the most valuable asset in the modern digital economy. Ash Brown: Your Ultimate Guide to Inspiration, Empowerment & Action Looking for a motivational speaker, authentic podcaster, or influential media personality who can spark your journey toward personal growth? Meet Ash Brown — a dynamic American powerhouse known for her uplifting energy, relatable wisdom, and unwavering commitment to helping others unlock their full potential. Ash is a:

In this episode of The Rainmaking Podcast, Scott Love welcomes brand strategist Cheri Quinn, Director of Brand Strategy at Mercury Creative Group, to discuss “Finding Focus in a Crowded Space.” Cheri explains that today's marketplace is more crowded than ever—not just because of competition, but because clients are constantly flooded with information. To cut through the noise, professionals must clearly define their primary audience—the people they serve best—and communicate with authenticity and focus. Cheri shares her “dartboard” analogy for targeting ideal clients: those in the bullseye deliver the greatest results, while trying to appeal to everyone leads to “missing the mark.” She walks listeners through exercises to identify their favorite clients, understand their motivations, communication styles, and values, and align their firm's brand strategy accordingly. By clarifying audience, message, and brand alignment, professionals can stand out in a crowded market and attract the right opportunities. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/pNZU13CEz9I ----------------------------------------

Brands don't live in campaigns… they live in memory. In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people choose long after the ad ends. From Geico's 15%, Snickers' hunger fix, and Nike's evolution of “Just Do It,” to Salesforce's AI rebrand and Harley-Davidson's Jumpstart, Ulli reveals why the brands that last are the ones that refresh old memories instead of chasing new fads. Key Moments:  0:00 The Hidden Power of Brand Associations2:03 Ulli Appelbaum Explains the Science of Memorable Brands4:20 The Problem With Trendy Marketing Playbooks6:00 How Geico and Snickers Built Brand Memories8:10 Changing Brand Perception Is Hard11:00 How Nike Avoided a Rebranding Fail14:00 Three Elements Every Effective Campaign Needs18:00 Evidence-Based Marketing and Brand Association24:00 US Marketers Have Lost Their Edge30:20 Most Customer Journey Maps Waste Time33:00 The Touchpoint That Changes Customer Behavior37:00 Creative Problem Solving and Destructive Thinking47:30 The 95 Percent Rule for Balancing Brand With Sales  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special episode of the She Believed She Could™ Podcast, host Allison Walsh sits down with Carolina and Carlos Flores, founders of Hi Hello Labs, to talk about building a service driven brand, creating professional content that actually moves the needle, and why the right collaborators help you stay focused on your genius while they handle the execution.We cover how to pitch and structure win win brand collaborations, the mindset blocks that keep creators from hitting publish, and real examples of media that created measurable community impact, including a UN project tied to YouTube Health and a corporate series that sparked donations and awareness.In this episodeThe power of partnership and staying in your laneWhy professional content is a magnet for future opportunitiesDiscovery before the pitch and how to over deliver for sponsorsBreaking through perfectionism, fear, and imposter syndromeAccountability, confidence, and making it easy to hit publishFrom nonprofit storytelling to corporate campaigns with impactHow Hi Hello Labs helps good people make good contentChapters00:00 Welcome and why partnership matters02:10 Meet Carolina and Carlos of Hi Hello Labs06:30 From first studio session to full creative partnership12:05 Content that creates real world impact18:20 Pitching brands the right way and reporting outcomes23:40 Mindset blocks and tools to move through them29:55 Collaboration that compounds your mission36:20 Corporate storytelling, community impact, and sponsorships43:10 Confidence and showing up authentically47:50 Where to find Hi Hello LabsConnect with Hi Hello LabsWebsite: hihellolabs.comInstagram: @hihellolabs / @carlosflores / @carolinadiplanfloresdWork with AllisonReady to turn your story into a service-driven brand that opens doors and expands your impact? 

One cold email landed Elavi in more than 50 Whole Foods Market stores. Learn the three-step pitch framework that gets buyers to respond in hours, not weeks. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Welcome back to Your World of Creativity, the podcast where we explore how creative professionals around the world are bringing their ideas to life — from inspiration to implementation.Today, we're diving deep into the high-stakes, high-impact world of healthcare branding. Our guest is Joe Daley, President of Addison Whitney, a global leader in brand strategy, identity, and naming — especially in the pharmaceutical and healthcare sectors.https://www.addisonwhitney.com/linkedin.com/in/joseph-daley-4535698Joe brings decades of experience across healthcare sales, marketing, advertising, and strategy, and now leads an award-winning team that's behind the names of nearly 50% of the top 200 prescription drugs on the market.He's here to share how Addison Whitney is pioneering the use of AI in brand naming — especially with the launch of Ari™, the first AI-based brand design application tailored for pharma.1. From Sales to Strategy to Creative Leadership“Joe, your journey from pharmaceutical sales rep to global branding leader is quite remarkable. How has that full-spectrum view of healthcare shaped the way you approach brand strategy today at Addison Whitney?”2. The Art and Science of Naming Pharmaceuticals“You've said naming a drug is a peculiar and specialized process. Can you walk us through what makes naming in the healthcare space so unique — and what success looks like in this arena?” “What are some recent branding trends you're noticing in clinical trial naming or tech-health crossover products?”3. Ari™ – Merging Human Expertise with AI“Tell us about Ari™ — your proprietary AI platform. What inspired its development, and how does it amplify rather than replace the creative work your team does?”4. Creative Compliance: Balancing Innovation and Regulation“Pharma branding has to navigate regulatory approval, global trademark clearance, and more. How does your team maintain creativity within these tight guardrails?” “How does your team collaborate globally across cultures and languages to develop universally resonant brands?”5. Future Vision: Creativity in a Regulated World“As the boundaries between healthcare, tech, and consumer branding blur — where do you see the next frontier of creative innovation coming from in brand design?” “What advice would you give to a young creative entering the healthcare branding space?”Joe, thank you for sharing such incredible insights into the fascinating world of brand naming and strategy — especially how you're combining three decades of expertise with the power of AI to shape the future of healthcare brands.Listeners, as always, we want to thank our sponsor White Cloud Coffee Roasters. You can get 10% off your first order by using the promo code CREATIVITY at checkout. Visit WhiteCloudCoffee.com to learn more.Make sure to subscribe to Your World of Creativity on your favorite podcast app, leave us a rating and review, and join us next time as we continue to explore the creative process around the world and across industries.