Podcasts about brand strategy

Send us a textWhat do soccer sidelines, mommy blogs, and multi-million-dollar influencer campaigns have in common? Paula Bruno. In this mini episode, Danny Gavin sits down with the founder of Intuition Media Group to explore how influencer marketing has evolved from the early blogosphere into today's creator-first economy.With nearly 25 years in branding, Paula brings a strategic, practical, and deeply human perspective to working with creators. From why listening is more powerful than posting, to how brands should actually approach metrics, Paula breaks down the future of social-first marketing—and why you don't DM creators unless you know their dog's name.Episode Highlights: Paula shares how influencer marketing evolved from mom blogs to multi-platform campaigns across TikTok, YouTube, and Instagram. She shares why most brands focus on the wrong KPIs and what metrics actually signal influencer success.Learn how she personalizes creator outreach and builds long-term relationships, not one-time transactions.Hear why superfans outweigh scale, and how smaller creators can outperform massive influencers.Paula's key advice is to get real about AI, authenticity, and building co-branded products that actually sell.Episode Links: Paula Bruno on LinkedInIntuition Marketing GroupFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

You've got a great idea, operations, and some funding. But how do you actually build the brand…and make it the best it can possibly be? With AI disrupting the space, what do we need to change and what should stay the same? Matt Kerbel, Head of Global Brand Strategy at Turo, joins the show to unpack what marketers are missing in the age of AI. He and his team are on a mission to change the way we rent cars and it turns out, it's working in major cities.  From building soft skills like vulnerability, storytelling, and confidence, to launching high-impact brand campaigns rooted in human insight, Matt shares a compelling case for why the fundamentals still matter. Plus, did you know that brand is actually measurable? Matt walks us through how we can measure it.  Whether you're an entrepreneur at a startup or in growth at a large company, this is the episode for you.  Follow Matt: LinkedIn: https://www.linkedin.com/in/matthewkerbel/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Today, we're delighted to welcome back a longtime friend of the show, Russ Dieringer.  He's here to share key insights from Stratably's latest research, diving into how brands are navigating content optimization for Rufus and the evolving landscape of AI-driven search. Tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Russ discuss: Russ shares his own experience as an Amazon shopper using Rufus, noting its usefulness for browsing and specific queries, but also highlighting that most everyday shoppers aren't aware of Rufus by name. Stratable's survey included 286 brands and agencies, focusing mainly on mid-sized and enterprise consumer brands, to understand industry attitudes and actions towards AI optimization. Despite AI being the industry buzzword, only 12% of brands and 20% of agencies have taken concrete steps to optimize product detail pages for Rufus. There's a lot of talk, but relatively little action so far. A major barrier is a lack of clarity from Amazon about how Rufus works and what specifically brands should do to optimize for it. Many brands are still trying to perfect basic search optimization, let alone adapt to the new AI layer, with content under-resourcing being an ongoing issue. Evaluating the impact of AI-oriented content changes is tough—only about a quarter of those who have made changes report a positive effect, and tracking the influence of AI touchpoints (like review summaries) is still a gray area. Russ recommends a balanced approach: don't ignore AI advancements or drop everything to chase the trend. Instead, start testing and learning now, so your brand can adapt as best practices and clearer measurement tools emerge. The episode closes with an emphasis on curiosity, experimentation, and the reality that there's no perfect playbook—brands should embrace the unknown and be proactive in learning as the ecosystem evolves.   MENTIONED IN THIS EPISODE Are Brands Actually Updating PDPs for Rufus? What's Holding Brands Back from Optimizing for Rufus? Are Rufus-Driven PDP Updates Driving Results? Connect with Stratably's Founder & CEO, Russ Dieringer Learn more about Stratably Connect with our host, Julie Spear Connect with our host, Jordan Ripley Learn more about Acadia

In this solo episode, I'm getting real about what five years of motherhood and business ownership looks like—and spoiler alert, it's nothing like I expected when my son was born back in 2020.With baby two now in the mix, I'm diving into how being a mom has completely shifted alongside my career. We're talking daily schedules (chaos included), managing client expectations, and Dylan (my husband) now being home full-time with the kids. Plus the financial pressures of variable income and my ongoing feelings of mom guilt.00:45 Motherhood & Business Q&A02:15 Daily Schedule & Family Dynamics07:15 Managing Client Expectations & Project Timelines09:32 Financial & Growth Considerations12:22 Personal Development & Mindset20:33 Client Work & Creativity24:20 Practical Day-to-Day Management27:52 Long-Term Vision & LegacyEpisodes Mentioned:Bonus Episode: Navigating Maternity Leave and Scaling a Business with a NewbornS5 E21: 2-Year Update on Motherhood and BusinessS7 E22: 3-Year Update on Motherhood and BusinessS10 E6: 4-Year Update on Motherhood and BusinessS9 E3: Steal My Web Design ProcessS11 E7: What Happens After You Design a Website?S11 E2: How to Take(Paid!) Extended Time Away from Your Business S11 E5: Making “The Leap” from Agency to Studio (and Balancing Mom Life) with Katie HigginbothamS5 E14: Iterating on the One-Concept MethodS9E10: Entering a New Era of Brand Strategy with Marion TanS4 E3: All About Brand Strategy with Melinda LivseyLinks:The Design Minimind / Get notified - Applications opens Nov '2530% off of your HoneyBook subscription1 month Showit FREE with my code “HelloJune” Earn $100 after you run your first payroll with GustoGet 50% off your first year of Flodesk, my email marketing software.(Some are affiliate links)Connect With Us: Our Free Facebook Community | Our Website | Podcast Instagram | Hello June Creative Instagram | The Design Minimind | Join The Creative Diaries (my email list)

In this episode of the Restaurant Operator Podcast, host Mandy Detwiler, editor of QSRweb and Pizza Marketplace, chats with Amanda Potts, vice president of marketing and innovation for A&W Restaurants, about Potts' diverse background and how she returned to a foodservice career after working in the automotive industry.Potts has more than 30 years of experience working in diverse industries including Valvoline and Fazoli's. She graduated from college and achieved her dream job working for an agency for Fazoli's. She left the food service industry for about seven years and worked in automotive, where she learned a wide range of new skills. She wanted to return to restaurants given she considers herself a foodie. "I love food. I still kept up with all the (food) industry news in restaurants and so I saw this opportunity to and thought, 'What a great chance to get back into restaurants,'" she shares in the podcast.At the time of our interview, Potts had been with A&W for just two months, but the brand is already thinking about next year."There's been a lot of advances, a lot of changes since I've been gone but the business itself is the same," Potts said. "You're just trying to provide a great experience and hope customers come back to you."

What does it take to build a brand that's global, rooted, and unmistakably you?In this episode of Breaking the Mold, I sit down with Raj Kotecha — global brand strategist and founder of Creative Content Agency — whose clients include Gary Vee, Tony Robbins, Steven Bartlett, and the Dubai Future Foundation.We talk about identity, influence, and building a brand that cuts through the noise in 2025.Highlights: • Why “being Indian is like winning the lottery” • The generational playbook behind brown excellence • Raj's season of sleeping on a mattress—with a Mercedes parked outside • Why most people will never be seen • How to become your own mini McKinsey • The real meaning of credibility in a global marketIf you're a creator, founder, or someone stepping into a new chapter — this one's going to stay with you.—

After a rebrand and close to $1 billion in 2024 revenue, Turo is about to move into the early majority market. We talk with Global Head of Brand Strategy, Matt Kerbel. Thanks to Tracksuit (the affordable brand tracking solution) for making this episode possible. More at gotracksuit.com.

Topher Burns is the Co‑Founder and Partner in Brand Strategy at territorial, an indie creative agency based in New York. Known for his behavior‑led branding approach, Topher has helped shape the identities of prominent clients including HBO, Twitch, Unilever, NASA - National Aeronautics and Space Administration, and Coinbase. He also co-hosts Strange Coordinates, a podcast from territorial exploring the unexpected stories behind major brands, with recent episodes diving into brands like Olay. Before founding territorial, Topher led strategy at design firm COLLINS and digital agency Deep Focus. Outside the agency world, he's active in Portland, Oregon, as a climate community organizer, trail runner, gardener, and occasional comedian

In this episode, we sit down with Asia Dore—a transformational brand strategist and creator of the STRATEGY/AUDACITY™ Method. Asia helps entrepreneurs and leaders build sustainable, impactful brands that resonate deeply with their audiences while staying true to their expertise and personality.From working across eight different industries and pivoting multiple times in her career, Asia shares how these diverse experiences shaped her unique approach to brand strategy. She dives into the importance of balancing strategy with boldness—helping experts simplify their messaging, stand out confidently, and build brands that are not just seen but felt.Key Takeaways:What makes a brand truly sustainable in today's crowded marketplaceHow to simplify complex ideas into clear brand messagingThe five essential steps in her STRATEGY/AUDACITY™ MethodThe hidden connection between storytelling and brand strategyWhy many experts struggle to articulate their value—and how to fix itBonus Insight:Asia reveals why storytelling must be balanced with logic and facts to create brand messaging that sticks and drives action.Free Gift for Our Listeners:Access Asia's free masterclass: "The 5 Things You Need to Position Yourself as an Expert" by entering code: "NOLABELSNOLIMITS" at checkout.Connect with Asia Dore:Website: https://asiadore.com/Instagram: https://www.instagram.com/asia.dore/LinkedIn: linkedin.com/in/asiadoreYouTube: @asiadorePinterest: @asia_doreFacebook: asiadorebrandstrategistConnect with Sarah Boxx:Website: https://sarahboxx.com/Facebook: https://www.facebook.com/strategicvisioncoach/Instagram: https://www.instagram.com/sarahboxxllc/LinkedIn: https://www.linkedin.com/in/sarahboxxsherpa/X: https://x.com/i/flow/login?redirect_after_login=%2FSarahBoxxNEW Podcast Alert for Nonprofit Leaders: Nonprofits Today — practical insights & real talk for modern nonprofit professionals.Listen here: https://shows.acast.com/nonprofits-todaySubscribe on YouTube: https://www.youtube.com/ ⁨@NonprofitsToday⁩

In this episode, we break down the real meaning of branding and why it's the sum of every experience, every touchpoint, and every memory people have with your practice. Danielle shares some fantastic insights on how to go beyond just visuals—like logos and colors—and focus on the details that truly matter, from the way your team answers the phone to the scent in your waiting room. We talk about the three core branding questions every practice owner should ask before even thinking about design: What problem do you solve? How do you solve it differently? And who do you solve it for? Danielle also walks us through how to find your emotional core by channeling your “inner toddler” and asking “why” until you get to the heart of your brand's purpose. We also dive into the importance of backing up your brand promises with real action, the difference between brand promises and core values, and why being authentic and consistent is key to building trust with both clients and your team. Danielle shares some great examples of employer branding, showing how practices can attract the right team members by being clear about who they are—and who they're not. We cover how to maintain brand consistency as you scale, the importance of ongoing brand management, and how to keep your messaging human and specific in the age of AI. If you're wondering when to start thinking about branding, Danielle's advice is clear: the sooner, the better—ideally before you even open your doors. We also talk about why it's okay (and actually necessary) to be picky about the clients you attract, and how serving everyone can actually hurt your brand in the long run. Whether you're just starting out or looking to take your practice's brand to the next level, this episode is packed with actionable tips, real-world examples, and expert advice to help you build a veterinary brand that resonates and endures. Tune in to learn how to create a brand that's more than just a logo—it's a lasting promise to your clients, your team, and your community.

What happens when you stay true to yourself even when the world tells you to change?In this episode of The Courageous Leaders Podcast, I'm joined by Leah Spears, Head of Brand Strategy at Paddy Power. She shares the personal moments that shaped her leadership, from navigating judgement based on appearance to stepping into bold, visible roles. We explore confidence, curiosity, and what it takes to lead with integrity in an industry that doesn't always make it easy.We Cover: 01:22 – Why Leah joined Paddy Power and how she knew it was the right fit04:08 – The judgement she faced based on how she looked and who she was06:08 – The advice she regrets taking and how she quickly reclaimed herself08:50 – How she turned being underestimated into her biggest strength11:27 – Why being curious has helped her grow as a leader14:13 – How she handles difficult conversations without fear17:16 – Childhood ambitions and how they shaped her mindset20:53 – Creating real connections in a digital, hybrid workplace23:29 – What makes a great agency–client partnership work26:20 – How she's helping younger women in her team find their voice29:21 – Why confidence starts with knowing you don't have to know everythingDon't miss out on this powerful episode. 

300. Building Creative Magic with Simon Rogers: Mission, Meaning, and Making an Impact In this episode of Creative Chats, Mike Brennan speaks with Simon Rogers, founder of A Little Better Co., about the essence of creativity, his evolution in professional life, and the importance of aligning creativity with personal values. They discuss the challenges creatives face in a tech-driven world, the role of curiosity, and the responsibility of creatives to use their power for good. Simon emphasizes the need for mission-driven creativity and the joy found in the creative process, encouraging listeners to engage actively in their creative journeys. 3 Key Takeaways:

Jeannette is joined by Emma Wilson, co-founder of Tribe, delve into Emma's impressive career journey from her early days at Thomson Holidays to her current role in leading a unique branding agency. They discuss the importance of brand marketing, the challenges of transitioning from corporate life to entrepreneurship, and the significance of personal branding in today's business landscape You'll hear why: A strong brand identity is crucial for business success Brands that resonate with their audience and stand out in the market are more likely to drive sales and customer loyalty. Personal branding is essential for founders and business leaders. Sharing personal stories and being authentic can help build trust and connection with customers, making the brand more relatable and memorable. Starting a business involves wearing many hats and facing various challenges.  Utilising data and research to inform branding and marketing decisions is vital Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you're starting from — or what life throws at you — it's never too late to be brave, bold, and unlock your inner brilliant. Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action now

CEO, Rhonda Hiatt has been at Clear for over seven years, where she has focused on growing the retail and shopper offer and delivering retail and shopper strategy for clients including Reckitt Benckiser, Philips, Nautica, and Abbott.Prior to joining Clear, Rhonda was Head of Brand Strategy, Analytics, and Shopper Sciences for Interbrand Design Forum, where she focused specifically on retail and CPG clients.Rhonda previously taught Consumer Behavior in the MBA program as an Adjunct Professor at the University of Dayton. She has been recognized in Design Retail's 40 Under 40 for her contributions to the retail industry and has most recently been honored as one of Consulting Magazine's Top Consultants for Excellence in Client Services. She is also a member of Chief, a private network focused on connecting and supporting women executive leaders.Rhonda likes to spend her free time “experiencing retail” (aka shopping!), drinking wine, and taking vacations with her daughter and husband.

In Episode #87, Ross is joined by Robert Brunner, Founder and Creative Director at AmmunitionRobert is the former Industrial Design Director at Apple and current Lead Designer for Beats by Dre. He's a globally acclaimed product designer with over 40 years of experience. Robert built the pioneering internal corporate design organisation at Apple, and was a partner at the prestigious design consultancy, Pentagram. Under his leadership, his current studio, Ammunition, has developed iconic products for Beats, Lyft, Square, Polaroid, and numerous start-up enterprises.Ross and Robert discuss the four elements of “making great”, the benefits of not accepting mediocrity, how micro-compromises build mediocrity, and being clear on why what you are designing is worth being designed.Find show notes and episode highlights at https://nwrk.co/omq-robert. To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how small rituals before consuming products can dramatically enhance enjoyment and make experiences more memorable. They reveal why structured, meaningful movements work better than random gestures and how brands like Jeep, Oreo, and Apple have mastered the art of ritual-driven engagement.Topics covered:   [01:00] "Rituals Enhanced Consumption" [02:00] The Jeep Wrangler ducking ritual and community building [03:00] Four experiments on chocolate bars, carrots, and lemonade [04:00] Why delay after rituals increases anticipation and enjoyment [05:00] Personal involvement: doing versus watching rituals [06:00] Brand examples: Oreos, Starbucks, Disney, and Guinness [07:00] Apple's unboxing experience as the ultimate ritual  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Vohs, K. D., Wang, Y., Gino, F., & Norton, M. I. (2013). Rituals enhance consumption. Psychological Science, 24(9), 1714–1721. https://doi.org/10.1177/0956797613478949  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Christy Maxfield, founder of Purpose First Advisors and a certified exit planning advisor, to explore what it takes to prepare a business and its owner for succession or sale. Drawing from her personal experience in a family business and years of advisory work, Christy reveals how purpose, personal readiness, and brand strength shape a business's transferability and long-term value. Whether you're a founder, a next-gen leader, or a trusted advisor, this conversation offers practical insights into building a legacy that lasts.Key Topics DiscussedDefine purpose as a strategic decision-making tool for succession and business planning.Identify common blind spots family businesses face during succession, especially emotional and interpersonal dynamics.Shift the mindset from ownership dependency to creating a transferable business with systems, leadership, and brand equity.Explore the connection between brand and exit value, and how brand reputation impacts potential buyers, employees, and industry peers.Recognize the importance of personal readiness, including emotional detachment and identity beyond the business.Develop future leaders by valuing different leadership styles, encouraging external experience, and committing to mentorship.Connect with Christy Maxfield at purposefirstadvisors.com or on LinkedIn.Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

Send us a text  Before you launch any new business or idea, there are 10 essential “fits” you need to get right — from Product–Market Fit to Founder–Market Fit, and even Brand–Audience Fit. In this episode, I break down each one, with real-life examples and lessons to help you avoid costly mistakes and build something that actually works. Whether you're just getting started or refining your concept, this is your checklist for building with intention, clarity, and strategy. Tune in for a practical, no-fluff guide to launching smarter. قبل ما تبدأ أي مشروع جديد، في ١٠ أنواع من "التوافق" لازم تراجعها لتتأكد إنك ماشي بالطريق الصح — من توافق المنتج مع السوق، لتوافقك الشخصي كمؤسس، وحتى توافق العلامة التجارية مع جمهورك. بهي الحلقة، بشرح كل نوع بطريقة بسيطة، مع أمثلة حقيقية ونصائح بتفيد أي شخص عم يخطط لإطلاق فكرة أو بزنس. إذا بدك تتجنب الأخطاء وتبني شي فعلاً ناجح، هاي الحلقة هي دليلك العملي. اسمعها لتتعلم كيف تبدأ صح وتخطط بذكاء من أول خطوة.  Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

Mat Thomas, Senior Manager of Brand Strategy at Lexus UK, discusses talks about the importance of data-driven marketing and continuous improvement. He shares why he finds Rory Sutherland's "Alchemy" influential, stressing the value of understanding psychology and consumer behaviour. And he explains Lexus's kaizen approach, focusing on continuous improvement through data-driven decisions - Mat's shiny new object. 

Designers are freaking out about AI, and for good reason. Clients are skipping strategy, bringing AI-generated logos to the table, and treating designers like disposable decorators.But while most designers are still obsessing over execution, the smart ones are building brands, owning strategy, evolving and becoming irreplaceable.This week on The Angry Designer podcast, we sit down with our friend Dan Janssen of Lincoln Design Co. to unpack the real shift happening in the creative world and why most Graphic Designers are totally unprepared for it.Recorded live at CropCon 2025 in Austin Texas, Dan lays downWhy ignoring brand strategy is the fastest way to get replacedHow to build a personal brand that clients actually valueWhat clients really think when they hand you AI-generated workBy the end of this episode, you'll know why brand strategy is your new superpower in this AI powered world, and how to use it to stay relevant, respected, and paid.Stay Angry our Friends –––––––––––Join Anger Management for Designers Newsletter at https://tinyurl.com/mr4bb4j3Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

These are, how should I say it, interesting times to be a seller on Amazon. It's good to be able to make decisions based on data in the midst of the chaos, so Jay Lovelace, CEO at Jungle Scout joined the podcast to lay out the trends that the data is identifying overall and across some specific categories that are on the move.

#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.Chelsea and Dave cover:How leveraging internal and cross-functional knowledge can create a content goldmineWhy it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their valueStrategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywordsTimestamps(00:00) - - Intro to Chelsea (01:34) - - Merging Brand and Keyword-Driven Content (01:35) - - Aligning Brand and Content Strategy with Your Goals (01:42) - - New Content Channels for B2B (01:46) - - How to Measure Content Engagement (02:08) - - LinkedIn for B2B (02:12) - - Chelsea's Experience at Chili Piper (02:17) - - Improving Content for Podcasts (02:22) - - Driving Website Traffic Through Brand Content Strategy (02:22) - - Skyscraper SEO Content Strategy (02:30) - - How to Craft a Brand Strategy (02:31) - - How to Grow Using Gated Content (02:33) - - How to Maximize Search Impact Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

What happens when cutting-edge AI meets content marketing mastery? In this forward-thinking episode of the Marketing Boost Solutions Podcast, Captain Marco sits down with Rachel Hernandez, Director of Brand Strategy at Next Net Media—the world's largest online retailer of optimization services. With a global network of 700+ content creators under her leadership, Rachel shares how she's helped scale high-performing content ecosystems that drive visibility, trust, and growth.We explore the powerful intersection of technology and creativity—where AI fuels smarter SEO, scalable storytelling, and personalized strategies without sacrificing authenticity. Rachel pulls back the curtain on what it takes to thrive in today's digital landscape, from building trust in a noisy market to using AI as a strategic ally, not a replacement. Whether you're a brand strategist, business owner, or marketer, this episode is packed with actionable insights to help you stay competitive, creative, and connected.Connect with Rachel belowWebsite:  https://nextnet.ai/LinkedIn:https://www.linkedin.com/in/rachelahernandez/; https://www.linkedin.com/company/nextnetai/ Missed Previous Episodes? Don't worry! Catch up on all our insightful discussions by visiting our podcast blog. Stay up-to-date and never miss out on valuable content. Explore now! https://www.marketingboostsolutions.com/mbs-podcast-blogDo You Need More Leads? Do You Need More Customers? Boost Your Sales & Turn Your Prospects Into Customers With Incentive Based Marketing. Grow your Business Exponentially with Powerful Incentives and Solutions. Let MARKETING BOOST guide you, find out how:https://roadmap.marketingboostsolutions.com/Not a Marketing Boost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mbWhether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab

Coach K  of Upgraded Mindsetz joins me in the Brand Kitchen to talk mindset, purpose, and why you can't build a bold brand on shaky beliefs. From healing after loss to journaling her way into clarity, this convo will stir your spirit and shift your strategy. Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook: @cookingupbrands, @talklikeabrand, @colormybrands.Sign up for insider tips and updates: bit.ly/colormail.Explore our brand-building ecosystem: Colormebrand.com.Keep stirring the pot, creating your flavor, and serving success!

Brent Vartan is Managing Partner and Co-Founder at Bullish, a unique hybrid combining a branding agency and a consumer-focused venture fund. With decades of experience in brand strategy, Brent and his team have been early investors and builders behind some of the most iconic DTC and consumer brands of the past decade, including Peloton, Warby Parker, Casper, Harry's, Hu, Bubble, and more.In this episode of DTC Pod, Brent shares his perspective on what it takes to build generational consumer brands from the earliest stages. He discusses Bullish's hands-on investment approach, the importance of brand strategy as a growth mechanism, and what differentiates brands that become household names. Brent also breaks down real playbooks from companies like Sunday Lawn and Nom Nom, providing founders concrete advice on what it takes to build brands worth talking about—and worth buying.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Bullish's hybrid brand agency and VC model2. What it means to invest as “first money” and why it matters3. The difference between building a business and building a brand4. Why customer lifetime value (CLV) trumps CAC and COGS5. Product-market fit: moving from awareness to lifetime value6. How Bullish supports brands like Harry's and Nom Nom in their earliest days7. Tactical advice for founders on capital raising and allocation8. Building brands for acquisition vs. IPO9. The playbook for becoming an acquisition target (what buyers actually want)10. The underrated power of innovation and product launches11. The role of cultural relevance in DTC brand building12. Real-world examples from Sunday Lawn, Peloton, Bubble Beauty, and more13. How great DTC brands focus on AOV, CLV, and brand loyalty14. Pitfalls to avoid around capital structure and loss of momentumTimestamps00:00 Introducing Brent Vartan and Bullish03:49 Bullish's track record and notable investments05:22 What makes Bullish different10:10 Investing as “first money,” how Bullish evaluates concepts13:19 Patterns Bullish looks for in breakout DTC brands16:09 Deep dive: Sunday Lawn's growth and strategy18:36 Positioning Harry's and building a hundred-year business21:04 Timelines, capital, and operational realities for breakout brands23:37 Building for acquisition vs. IPO: how strategies diverge28:57 What buyers are really seeking in DTC acquisitions31:47 Nom Nom's Mars acquisition and the power of niche audiences33:59 The importance of cultural relevance and taking creative “shots”35:32 Bubble Beauty: case study in innovation and customer engagement38:27 Finding the right capital structure and maintaining founder equity41:06 The risks of stalling momentum and overplanning43:33 Where to allocate raised capital: innovation vs. marketing46:20 Where to find Bullish, Brent's socials, and their newsletterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokBrent Vartan - Managing Partner & Co-Founder of BullishBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

On this episode of Proof-of-PR, Keli Callaghan, Partner at Arrington Capital, joins Kelley Weaver to discuss the importance of founder-led thought leadership in brand strategy. Keli covers topics such as thought leadership amongst founders, strategies for building communities, ways to make your brand stand out from the crowd and much more! To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps: 0:00 | Intro 1:00 | Who is Keli Callaghan? 4:50 | How has Crypto changed? 8:14 | Thought Leadership for Founders 11:13 | Community Building Strategies 13:33 | Recruiting from Universities 15:03 | BITWIRE AD SEGMENT 16:24 | How to make your brand stand out 18:27 | How to measure PR success 20:12 | PR Tools 21:59 | How PR professionals can get into the Crypto industry 25:14 | How to juggle being a Mom and a PR career 29:23 | Time-management Tips 31:10 | Future of Crypto-related Marketing 34:17 | Most fulfilling part of Keli's job 35:28 | Final thoughts from Keli Callaghan ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

Jewelry isn’t just beautiful—it’s hard to market. In this hybrid episode of Legacy of Luxury, Nick Constantino and Jaron Solomon break down what’s broken in jewelry marketing, from abandoned brand-building to the overhype of data-driven performance. They talk sports partnerships, in-store experience, digital agency pitfalls, and the new rules of trust and storytelling. Key Takeaways Performance marketing without brand marketing is a dead end. Radio still builds long-term loyalty in ways social can’t touch. Sports sponsorships create trust signals and real-world rapport. In-store experience is a brand touchpoint, not just a transaction. Agencies must evolve from vendors to strategic partners. Independent jewelers are luxury brands—not just resellers. Sound bites "People only see the tip of the iceberg." "The model needs to change." "We are going to carve our own path." Chapters 00:00 The Unique Landscape of Jewelry Marketing 04:44 The Evolution of Brand Marketing 09:24 The Power of Packaging and Branding 11:15 Aligning with Local Sports Teams 17:59 Enhancing the In-Store Experience 19:34 The Importance of Lighting in Jewelry Display 24:24 Navigating the Digital Marketing Landscape 32:53 The Future of Luxury Jewelry Marketing #LegacyOfLuxury #JewelryMarketing #LuxuryBranding #SolomonBrothers #MarketingStrategy #InStoreExperience #DigitalMarketing #BridalJewelry #SportsMarketingpatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Dave delves into health influencer Brian Johnson's Blueprint brand to see how well this entrepreneur turned influencer business is performing on Amazon. We take a look at their revenue numbers, their quality control issues and overall brand strategy to see if influencer-led brands are actually killing it on Amazon or not.  Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Learn how your consumers truly experience your brand today! The Big Takeaway Brian Johnson's brand generated an annual revenue of approximately $4.5 million. Quality control issues have affected customer satisfaction according to recent reviews. Their average review rating for their top product is declining due to quality control issues. Pricing on Amazon is significantly lower than on the brand's website. Brian Johnson hasn't really been pushing the brands' presence in his socials. Blueprint's performance is not as impressive as their competitors. Timestamps 00:00 - Introduction to Brian Johnson and Blueprint 03:03 - Blueprint's Performance on Amazon 05:45 - Revenue Analysis and Keyword Analysis  08:58 - Quality Control Issues and Customer Feedback 11:48 - Brand Strategy and Pricing Dynamics 15:06 - Conclusion: The Future of Blueprint As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

You know those people who refuse to let B2B get boring? That's Jay Schwedelson sitting down with Shawn Perritt, who's out to prove that “business to boring” is a mindset—one that needs to go. From why your brand budget shouldn't be an afterthought, to how AI can actually make things less creative if you're not careful, this one's full of real talk for anyone tired of beige B2B. You'll walk away rethinking brand, attribution, and why your best creative ideas probably don't come from staring at Zoom.Follow Shawn on LinkedIn for more B2B brand inspiration and original thinking.Sean is VP, Brand Strategy and Creative at Acquia.Best Moments:(02:31) The human brain literally ignores the average—emotion is what gets remembered.(04:12) Creativity needs a workout plan, just like the gym; go get different experiences to spark ideas.(05:47) Think first, prompt second—don't let AI shortcut the work your brain should do.(07:15) The risk of AI is turning brand into a “high-def sea of sameness” that costs more to stand out from.(09:01) The brands that win will build a strong “human stack” first, then power it with AI.(11:47) Most companies miss the mark by only investing in the 5% of buyers ready to buy right now—what about the other 95%?(14:45) If you want real brand awareness, get “revenue in the room” with events and human connection.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Linda Renteria, COO and co-owner of Casa Sanchez Foods, a third-generation producer of fresh salsas and tortilla chips. Linda shares how she transitioned from in-law to operations leader in a legacy business, navigated the complexities of family dynamics, and helped scale a beloved local brand into a nationally distributed staple, all while preserving its authenticity and heart. This conversation offers thoughtful insights into growing with purpose, leading with values, and building a brand customers love.Key Topics DiscussedNavigating in-law dynamics in a family business while maintaining healthy boundaries and earning trust.Building operational excellence by implementing structure, training, and cross-departmental communication.Scaling through strategic distribution, including a significant turning point with Safeway that launched national growth.Listening to customers to balance tradition and innovation in product development and branding.Using brand storytelling and loyalty, including tattoos of the company logo, to create emotional connections.Championing STEM and manufacturing careers, especially for underrepresented communities and future leaders.Connect with Linda Renteria on LinkedIn or at info@casasanchezfoods.com Learn more about Casa Sanchez FoodsBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy 

What does it really take to build a brand that attracts aligned clients and sustainable sales? In this episode, Heather Schaefer breaks down her MVP Framework, used by million-dollar brands, and shows women entrepreneurs how to apply it to their business now. We also talk about how overusing AI can dilute your voice, why visibility is non-negotiable, and how to brand with both speed and strategy. This one is packed with clarity, conviction, and client-magnetizing insight. Connect with Heather and access her free resources at BrandingYouBig.comDrop us a message...This isn't just a mid-year mindset shift. It's a full reset of how you lead, what you commit to, and how you move, so your second half is built on aligned action, not survival mode. https://thevisibleceo.com/midyearreset Check out more about OMNI at www.omniqueens.comTake the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconner

What does it really take to build a brand that attracts aligned clients and sustainable sales? In this episode, Heather Schaefer breaks down her MVP Framework, used by million-dollar brands, and shows women entrepreneurs how to apply it to their business now. We also talk about how overusing AI can dilute your voice, why visibility is non-negotiable, and how to brand with both speed and strategy. This one is packed with clarity, conviction, and client-magnetizing insight. Connect with Heather and access her free resources at BrandingYouBig.comDrop us a message...This isn't just a mid-year mindset shift. It's a full reset of how you lead, what you commit to, and how you move, so your second half is built on aligned action, not survival mode. https://thevisibleceo.com/midyearreset Check out more about OMNI at www.omniqueens.comTake the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconner

Think advertising is just TikTok, Instagram, or TV? Think again. At Cannes Lions, a major industry summit, Big Tech set the agenda for what's next in AI, branding, and attention. This is your insider's summary. In this episode, you will learn: How offline spaces are powering smart digital brands  What AI personas are, and how to use them to test product and brand ideas faster (and cheaper) Why most agencies are missing half the audience — and what that means if you're building a mass-market product If you're building or marketing a tech product — whether you're in a startup or a large org — this episode gives you a real-world edge, minus the fluff. Chapters FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.   For the full transcript go to https://www.techfornontechies.co/blog/259-big-tech-ai-and-the-future-of-attention-what-you-missed-in-cannes

Welcome to the final instalment of my Rebrand to Rise series, created for business owners who know their current branding no longer fits the incredible business they've built.If you've been thinking, “YES, I need a rebrand,” but also, “I don't even have time to eat lunch, let alone overhaul my brand,” this one's for you. Because rebranding can be strategic, streamlined, and supportive, without draining your energy.In this episode, I share:Why most rebrands stall (spoiler: it's not Canva's fault)The real reason your VA or designer struggles to nail your brand visionHow to turn your ideas into a system your team can run withWhat CEO-led branding actually looks like inside The Co+Creation Design ClubJoin the Club while it's on sale: https://whitedeer.com.au/clubsaleIntro 0:00Why most rebrands stall 2:28You can't outsource YOU 4:00Pick good imagery 6:20Get a system that works for your team 7:17How I can help you 10:50You don't have to DIY every graphic... but you do need to lead the vision.Watch on YouTube: https://youtu.be/n00TLpjg3GYRead on the Blog: https://whitedeer.com.au/ep219/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

On this episode of Getting to Aha!, host Darshan Mehta speaks with Don Polite, Chief Marketing Officer at SKYGEN USA, about the power of customer insights, data, and collaboration in shaping successful marketing strategies. With over 20 years of experience across healthcare, entertainment, and corporate sectors, Don shares how to build effective voice-of-customer programs, drive cross-functional alignment, and turn marketing into a profit center. He introduces his “60-40 Framework” for balancing data with human insight and discusses how to combat survey fatigue, leverage AI responsibly, and secure buy-in from finance and leadership.

Have you ever wondered what goes into a full rebrand and whether it's really worth it? In this solo episode, I take you behind the scenes of eCommerceFuel's rebranding journey, including why we did it, how much we spent, and what I wish I'd known before diving in. If you've been considering a brand refresh or are just curious about the ROI of design and messaging work, this one's for you. Listen in as I walk through the process of selecting a branding agency, navigating feedback and revisions, and rolling out our new visual identity across all touchpoints. I share honest reflections about the emotional and financial costs, how the project stretched our team, and what we've seen in terms of impact and engagement. Whether you're team “never touch the logo” or all in on the power of brand, you'll get a transparent look at the highs, lows, and learnings from this major milestone. You can find show notes and more information by clicking here: https://bit.ly/3HrTmBc Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Influencer marketing isn't just a trend, it's becoming the main event. In this episode, Fohr CEO James Nord explains why brands must stop treating it as a bolt-on and start building around it. From authenticity myths to smarter metrics, Nord outlines the mindset shift needed to win in the new marketing era.

What does it take to launch a purpose-driven business? For nine-year-old Henry Lynch, it starts with a soda can, a big heart, and a bold idea. In this special episode of Building Unbreakable Brands, host Meghan Lynch interviews her son, Henry, the founder of Henry's Recycling—a grassroots effort that turns bottles and cans into care packages for people experiencing homelessness. Henry shares the story behind his business, the mindset that keeps him going, and the belief that anyone, no matter their age, can make a difference. This heartwarming and surprisingly tactical conversation is a reminder that the next generation of entrepreneurs may be more ready than we think.Key Topics DiscussedLaunch a purpose-driven venture at any age – How Henry turned a simple recycling idea into a mission to help others.Identify and act on social needs – The real-life inspiration behind Henry's business and the community issue he wanted to solve.Turn redemption into revenue – Henry's practical steps to fund his care packages include strategic decisions like crossing state lines for better rates.Inspire customer loyalty – Creative reward systems and poster campaigns that engage donors and encourage repeat participation.Build a team and stay motivated – The role of friends, mentors, and a clear mission in keeping momentum alive.Lead with hope and clarity – Henry's reflections on goal setting, resilience, and what it means to “start tiny.Connect with Henry Lynch at HenrysRecycling.orgBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy 

Maria Chilewicz. VP, Head of Brand at Who Gives A Crap, joins Amanda Ma, CEO & Founder at Innovate Marketing Group to talk about turning bold ideas into brand love. This episode is packed with insights on how to break through the noise with purpose and personality. Listen now!About the guest:Maria, a seasoned brand leader with 17 years of global CPG experience, is dedicated to building brands that benefit both the planet and people. Currently leading the brand team at Who Gives a Crap, she focuses on profitable growth and oversees brand management, communications, and consumer and brand insights. With previous roles at P&G, Coty and Dollar Shave Club, Maria brings expertise in growing brands both in big international organizations and start-up to scale-up businesses, leveraging innovation, consumer insights and visual storytelling.Follow Maria on LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠.At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Click here to learn more!Follow us!Find us on ⁠⁠LinkedIn, ⁠⁠⁠⁠EventUp Podcast, and ⁠⁠Instagram

Most founders dive straight into building — features, user flows, no-code tools — before they've nailed the strategy that actually drives traction: brand. In this episode, Sophia Matveeva shares why brand must come before product, especially for non-technical founders building tech-enabled businesses. You'll learn the four brand foundations every founder needs — whether you're launching a new venture or scaling an existing one: Clarity — Who you serve and why you exist Story — What problem you solve and what's at stake Trust Signals — How to build credibility before or beyond your user base Voice — How to speak to your market without jargon Sophia also shares examples from Uber, Goldman Sachs, and her own company, Tech for Non-Techies, which is trusted by governments and Fortune 500s to teach non-technical leaders how to succeed in the digital economy. If you want customers, talent, and investors to take your venture seriously — and you're not building brand strategically — this episode is for you. Chapters 00:00 – Code vs Brand 01:11 – Logos Are Not Brands 02:37 – Why Trust Matters More Than Features 04:37 – Non-Technical Founders' Common Mistake: Features Before Brand 09:38 – Investors Back Missions, Not Apps 11:40 – Think Like an Investor 12:30 – 4 Brand Foundations Before Product 18:13 – What's Next: Cannes Lions Insights Episodes to help you build your personal brand: 170. Advisory Boards: why join them & why have them 146. How to get headhunted   For the full transcript, go to: https://www.techfornontechies.co/blog/258-why-you-need-a-brand-before-you-need-an-app   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

It's time we tackled the question on the lips of so many creatives in our field. Should we be using AI and what is it costing us if we do? In this juicy episode we dig deep and range far and wide as Fi and I grapple with the big question and the implications for us all. We explore why we feel so strongly about AI when it comes to Brand Strategy, whether AI can be empowering and what it might be missing, how it impacts on the work of creatives who may also be Neurodivergent and the all important consideration of the wider environmental impact of such a powerful tool. We'd love to hear your views. Are you a fan of AI? does it support your work? are you concerned about where it's headed and what do you see as the potential for the future? It's a topic I don't think any of us can avoid and we certainly aren't shying away from what we really think in this conversation. We hope you enjoy and do let us know what you think over on insta @styleandsubstance_podcast Hosted on Acast. See acast.com/privacy for more information.

Doug Martin, CMO of General Mills, joins Edelman's Amanda Edelman to discuss how brands can stay personal in a fragmented digital world. He shares how General Mills is shifting from mass messaging to individualized experiences and using data and empathy to meet consumers where they're at, especially in everyday moments like dinnertime. Doug emphasizes the … Continue reading "General Mills' Doug Martin on Human-Centered Brand Strategy "

Richard Gearhart and Elizabeth Gearhart, co-hosts of Passage to Profit Show interview Jed Morley from Backstory Branding, Rick English from UP Advisors and David and Monica Kowalski from Lebowski's Kool-Luah.   Is your brand BBQ-worthy or headed for an HR complaint? In this episode of Passage to Profit, branding expert Jed Morley, founder of Backstory Branding, dives deep into what makes a brand trustworthy, memorable, and scalable. From uncovering the power of the golden rule to aligning your team with purpose-driven messaging, Jed shares smart, strategic insights every entrepreneur needs to hear. Whether you're building a law firm, podcast studio, or nationwide community, this episode will help you brand with heart—and results. Read more at: https://www.backstorybranding.com/books/building-a-brand-that-scales   Rick English is the Founder and Chief Consultant of Up Advisors a Business Consulting & Coaching Firm that he founded after 22 years in leadership roles. Up Advisors works with companies that are growing but lack structure, are stagnating and want to get back on track, are struggling and need fresh insights, are led by entrepreneurs who are burned out and need to be refreshed and firms in the midst of leadership transitions. Read more at: https://www.myupadvisors.com/   David and Monica Kowalski are the founders of Lebowski's Kool-Luah, an award-winning blend of bold coffee and smooth liqueur in one seriously chill bottle. Brewed with love in Colorado Springs, this righteous concoction is perfect over ice, mixed into a classic cocktail, or sipped straight when the vibe is just right. However you pour it, Kool-Luah brings the flavor, the nostalgia, and just enough kick to keep things interesting. Read more at: https://www.lebowskiskoolluah.com/   Whether you're a seasoned entrepreneur, a startup, an inventor, an innovator, a small business or just starting your entrepreneurial journey, tune into Passage to Profit Show for compelling discussions, real-life examples, and expert advice on entrepreneurship, intellectual property, trademarks and more. Visit https://passagetoprofitshow.com/ for the latest updates and episodes. Chapters (00:00:00) - Passing Through Business: How to Grow Your Business(00:00:26) - Passage to Profit(00:01:48) - How to Overcome Self-Doubt as an Entrepreneur(00:04:01) - What Does Your Brand Want To Be?(00:05:43) - Brand Trust: How to Win(00:10:45) - The Brand Strategy and Message Framework(00:12:42) - How to Communicate Your Brand(00:13:57) - How to Build a Brand With a Personal Touch(00:18:51) - How to Build a Brand for Your Podcast(00:20:14) - Best Branding Examples(00:21:17) - Should the Pope Be Protected?(00:25:39) - The Cheap Car Insurance Hotline(00:26:39) - Passage to Profit: Branding 101(00:27:21) - Elizabeth's Spotlight(00:29:09) - Podcasting: Is This a Good Fit for You?(00:29:46) - They're Going After Chicken!(00:32:20) - How to Make Your Business Run Better(00:33:20) - What's the Best Business Bookkeeping Software? QuickBooks(00:38:33) - Three Must-Have Jobs for Window Film Businesses(00:39:08) - When Do You Make a Hiring?(00:42:07) - What Entrepreneurs Need To Do To Grow Their Business(00:44:28) - Kulua: A Nostalgic Blend of Coffee and L(00:49:01) - White Russian(00:51:47) - The Lebowski's Kulua(00:54:23) - Your tax doctor--call now if you owe more than $10(00:55:22) - Passage to Profit(00:55:58) - Rick English(00:56:56) - What is your secret to success?(00:57:37) - I Went To A Hospital Opening(01:00:05) - P2P

Public Relations for Small Businesses isn't just about press releases and damage control — it's the foundation for trust, reputation, and long-term growth. In this episode, marketing and PR consultant Leslie A.M. Smith shares how entrepreneurs, physicians, and service-based professionals can use PR to elevate their brand and connect with their audience more authentically.If you're searching for effective small business marketing strategies, frustrated by cost-effective PR tactics that don't work, or trying to align your personal branding with your services — Leslie brings clarity, actionable steps, and a no-nonsense approach. Her insights address the very questions many entrepreneurs ask:“How do I position myself in a crowded market?”“Why isn't my branding working — and how do I fix it?”“What's the difference between crisis communication and true proactive PR for doctors or service providers?”“How can I use the marketing mix for entrepreneurs to attract my ideal clients?”Leslie breaks down the PR game in a way that's digestible, especially for professionals like doctors, dentists, and lawyers. She explains how customer service in healthcare is a vital brand touchpoint, why your front office may be undermining your efforts, and how to transform your brand presence without overspending.This episode will give you the clarity and direction you've been looking for. Leslie's analogies — from “marketing mania” to the “cake and frosting” branding metaphor — will shift the way you view PR forever.

What does it take to build a career at the intersection of law, consulting, and marketing—before any of those industries embraced branding? Linda Orton knows firsthand. From being on the ground floor of legal marketing to launching a full rebrand at private equity speed, Linda shares how to create strategic clarity, build internal buy-in, and lead through change. Linda breaks down why B2B marketing is still misunderstood, how storytelling powers brand adoption, and what it takes to align teams under one message—fast. Apple: https://podcasts.apple.com/us/podcast/in-the-club-by-club-colors/id1611056742 Spotify: https://open.spotify.com/show/0vqZB7gPKLTlkDHI66XxN3 Connect with Linda on LinkedIn: https://www.linkedin.com/in/lindasedlofforton/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com A big thank you from Linda to recent partners: https://www.linkedin.com/company/theplayniceagency/ https://www.linkedin.com/company/rebelpinecreative/ https://www.linkedin.com/company/vested-llc/ https://www.linkedin.com/company/passle/ https://www.linkedin.com/company/upslide/

In this episode of What the Fundraising Podcast… Joining Mallory today are Bill Cummings and Todd Hiestand, the co-founder and director of branding and the co-founder and director of web strategy at Liminal, a branding and messaging agency with 50 years of combined nonprofit experience. They specialize in branding, strategy, and engagement.  In the nonprofit landscape, a clear and consistent core message is not a luxury but a necessity. Most of the founders carry the vision in their heads, which leads to staff and board members guessing and external audiences receiving mixed signals unless you codify the message. Having strong core messaging helps nonprofits to communicate their purpose effectively, stand out from others, and build trust. It gives everyone, including the frontline staff members and donors, an easy understanding of what the organization does and why it matters. Messaging will become the foundation of strategy, storytelling, and long-term growth when done well. Listen as Bill, Todd and Mallory go searching for the importance of core messaging and branding in nonprofits In this episode, you will be able to, - Learn the importance of having an ideal external presence. - Discover the relationship between core messaging and strategic planning. - Learn why you need to extract and codify the founder's vision. - Discover the role of clarity and consistency in core messaging.  Get all the resources from today's episode here.  Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

I want to hear your thoughts about the show and this episode. Text us here...What if your marketing actually worked, not just looked good?In this episode of Casa De Confidence, Julie sits down with Liz Johnson, President and Principal Consultant of Mountain View Marketing, a powerhouse agency helping small and mid-sized businesses scale sustainably through smart branding, strategic outreach, and ROI-driven marketing.With 20+ years of experience, Liz breaks down:The biggest branding mistakes small businesses make (and how to fix them)Why strategy should always come before tacticsHow her team helped businesses grow up to 300%—without a single contractWhat it really takes to create marketing that connects and convertsHow to rebuild after a bad agency experienceIf you've ever wondered why your marketing isn't giving you results—or how to create a brand that actually grows your business—this episode is a must-listen.What You'll Learn:The difference between marketing that looks good vs. marketing that performsHow to align your brand with your business growth goalsWhy relationships, referrals, and ROI are the secret sauce for longevityHow to confidently choose the right marketing support for your stage of business

Margo is joined by Molly Balint, creative entrepreneur, mentor, and founder of the SOFT Business movement. Molly helps women break away from hustle culture to build businesses that are as nourishing as they are profitable—centered around heart, balance, and alignment. With a background in storytelling, community-building, and soulful mentorship, Molly brings a grounded, compassionate lens to what it means to show up authentically in business today. In this heartfelt conversation, Margo and Molly explore what it really takes to create a business rooted in your values, especially in a digital world that often prizes noise over nuance. Molly opens up about the inner work required to break free from old patterns, the difference between performative vulnerability and authentic presence, and how redefining success through softness can be a powerful act of creative leadership. Margo and Molly discuss: Molly's personal evolution from hustle-fueled creative to SOFT Business mentor. The deeper inner work needed before brand strategy can be effective. Why “just be yourself” advice often misses the mark—and how to do it in a way that feels safe and true. What the SOFT Business model looks like in practice (and how it doesn't mean being less ambitious). Letting go of productivity pressure and embracing cycles, seasons, and boundaries. Instagram storytelling as a tool for connection, not performance. Navigating vulnerability, visibility, and personal boundaries online. How motherhood, farm life, and creative business coexist on Molly's 300-acre Maryland farm. Why softness isn't weakness—it's a radical, sustainable strength. Connect with Molly: www.mollybalint.com https://www.instagram.com/molly.balint https://softbusinessclub.co/   Connect with Margo: www.windowsillchats.comwww.instagram.com/windowsillchats https://www.patreon.com/inthewindowsill https://www.yourtantaustudio.com/thefoundry  

In this powerful episode of the Jake & Gino podcast, we're joined by Israel Duran—entrepreneur, speaker, author, and the self-proclaimed "Impact Architect." Israel shares how losing his father at 3 months old shaped his lifelong quest for identity, purpose, vision, and a custom plan. Through hardship and a near-fatal car accident, Israel discovered his mission to help others scale their influence, impact, and income. Jake and Gino dive into Israel's 4-step Principle of Impact, explore how resistance and resilience lead to breakthroughs, and unpack the mindset shifts required to build a thriving business rooted in service and purpose. Whether you're stuck in a corporate rut or launching your first deal, this episode is your blueprint for transformation.Free Gift from Israel:Get the Online Business Blueprint for free! DM "blueprint" on Instagram via https://www.israelduran.com   Chapters:00:00 - Introduction  02:31 - The 4 Things Israel Wished He Got from His Father  05:16 - From FBI Dreams to Corporate Life  07:15 - The 2018 Car Accident That Changed Everything  20:57 - Why Most People Quit at Resistance  26:56 - Why People Wait Until Their 40s to Change  30:27 - Books and Philosophies That Shaped His Journey  31:45 - How Israel Invests and Builds Partnerships  33:10 - How Israel Uses AI to Increase Productivity and Show Rates  40:53 - Gino Wraps it Up   We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)