Podcasts about brand strategy

Welcome to Barn Talk! In today's episode, Sawyer and Tork are joined by brand builder, restaurateur, and bourbon aficionado Tim Jones. From his small-town Kentucky upbringing—where cattle farming, moonshining, and greeting card factories shaped his early days—to working with iconic bourbon brands like Buffalo Trace and Weller, Tim Jones shares his journey through the world of creativity and entrepreneurship. We dig into the grit behind building great brands, Tim Jones's leap into owning his own businesses, including the buzzworthy Boondogs hot dog joint, and how bourbon became a centerpiece of his story. Plus, hear about Tim Jones's behind-the-scenes experiences on Discovery Channel's Moonshiners and Master Distiller, and the lessons learned from both triumphs and setbacks (including exploding cans!). This episode packs practical wisdom, laughs, and inspiration for anyone chasing their own vision—whether you're a farmer, a founder, or just a fellow bourbon lover.Shop Farmer Grade

Designers always want to know... “what am I missing in my brand strategy process?” Usually it's the same things... the 'hard' skills. They already have the soft skills. Asking curious questions, reading between the lines, empathy, and being OK with not having all the answers. The gap is the technical skills. Too many designers rely on exhausting questionnaires, over the top avatars and shiny distractions. In this episode, I break down the three hard skills that make brand strategy clear, usable and genuinely effective. Bec   Connect with me The Brand Method program  Free Positioning Strategy Training Find me on Instagram

Introducing Relevance + Momentum® — A Special Series of Burke's BeyondMeasure Podcast. In this first episode, hosts Jeremy Cochran, PsyD and KelseySchmeckpeper dive into AFFINITY—one of the five dimensions of our Brand Strength philosophy, Relevance + Momentum®. Affinity is all about connection—the trust, understanding, and emotional resonance that keep consumers loyal and engaged. Jeremy and Kelsey explore what makes high-affinity brands like Chick-fil-A, LEGO, and Spotify stand out, and what causes others to lose their way. Tune in to learn:How top brands build Affinity among consumersWhy Affinity is critical for long-term brand strengthFive strategies to build deeper consumer connections Whether you're shaping a brand, tracking its performance, or just curious about what makes people love certain companies, this episode will help you see why Affinity is at the heart of every strong brand. For more information on how you can leverage the Relevance + Momentum® framework to move your brand forward, visit ⁠Burke's ⁠⁠⁠Brand Strategy⁠. Thanks for listening! Please subscribe to be notified of future episodes of Burke's ⁠⁠⁠⁠⁠⁠⁠BeyondMeasure⁠⁠⁠⁠⁠⁠⁠ podcast.

Send us a textMastercard's Priceless campaign has stood the test of time — but how does a legacy brand stay culturally relevant in a world ruled by creators and constant change?This week, Keith and Brendan chat with Cheryl Guerin, EVP of Brand Strategy & Innovation at Mastercard, who's been with the brand for more than two decades and knows what it takes to evolve without losing your core. Cheryl shares how Mastercard is embracing creator partnerships, why influencer marketing deserves more strategic attention, and what marketers can learn from Mastercard's blend of innovation and consistency.You'll also hear her take on cultural moments, creative risk-taking, and the brand's cutting-edge Artist Accelerator Program.Before diving in, the hosts catch up on the latest creator economy headlines — including Adobe's new AI tools, ShopMy's massive valuation, and the first-ever academic center for the creator economy at Syracuse University.

Who is Andrea?Andrea Stenberg is a social media whiz who really knows her stuff when it comes to video marketing. She loves helping business owners figure out how to use video to get noticed online and turn viewers into customers. Andrea's all about sharing simple, practical tips that actually work, no jargon or tech headaches. As a guest on “It's Not Rocket Science: Five Questions Over Coffee,” Andrea brings her friendly vibe and tons of helpful advice for anyone looking to grow their business with video.Key Takeaways00:00 “Aligning Video with Brand Strategy”04:45 Building Trust Through Videos07:39 Authentic Video Marketing with AI11:25 Authentic Video Outperforms Polished Content17:21 “Start Marketing with Video”21:23 Instagram & LinkedIn Content Strategies22:29 Challenges of Creating Short Videos25:53 Improving Videos Through Feedback_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSvideo marketing, social media video, lead generation, customer conversions, coaches, course creators, healers, expertise marketing, personal branding, seat of your pants marketing, marketing strategy, brand consistency, going viral, target audience, client journey, personalized videos, AI in video, video editing tools, video content repurposing, audience trust, showing up on camera, authentic video, video length, LinkedIn Live, Instagram Reels, closed captions, video accessibility, video engagement, video production quality, content funnel, repurposing contentSPEAKERSAndrea Stenberg, Stuart WebbStuart Webb [00:00:00]:Hi, and welcome back to It's Not Rocket Science. Five questions over coffee. The important thing here is the coffee. And I want to really welcome Andrea, Andrea Stenberg, who's going to talk to us about the importance of doing a video in your social media and helping us to increase our lead generation and help us to increase our customer conversions by using effective video in, in lead generation. So, Andrea, welcome to It's Not Rocket Science. Five questions over coffee. And I hope you're ready to give us some pearls of wisdom.Andrea Stenberg [00:01:08]:Oh, thank you, Stuart. Thanks for having me.Stuart Webb [00:01:11]:So let's start by trying to understand exactly who, who, who the who, who the people are that you help with understanding how to use video better. And how do you, how, how you understand what their needs are?Stuart Webb [00:01:25]:Well, I, I work with coaches, course creators, healers, anyone who's selling sort of what's up here, their expertise and their knowledge. And they're usually people who are really good at what they do and they're really passionate about helping people. In fact, they're almost more passionate about helping people than they are about growing their business. But they're also serious about growing their business. And one of the things that that happens is, you know, they've learned along the way that video is becoming really important and they understand that video is important. So they've started using video, but they don't really know what they're doing. So what happens is like, so they've got over here, their website, their social media, their emails, all their marketing is kind of professional and branded. And then they put their video and it's over here and it almost looks like they're not even coming from the same business because they've just kind of added it on.Stuart Webb [00:02:22]:And they're doing what I call seat of your pants marketing, where they're just, when they, you know, on the rare occasions they have a few spare minutes, they do a video because, and they model it on somebody else's. But they don't really figure, haven't really figured out where it fits in their marketing and really is, I want your marketing and your video to like work together seamlessly like this so that they all support each other, they all work together, they all look like they're from the same business and they're all sharing a similar message. And so that's, you know, that's, that's who I work with. And that's my, my end goal for everybody is to have their video and their, the rest of their marketing all working seamlessly together.Stuart Webb [00:03:05]:You've kind of already Excuse me, you've already sort of answered the second part of my question which is, you know, we, you're right, we're all, we're all very aware of the fact that video is really important in, in marketing nowadays because it starts to help to sort of demonstrate who you are as a person. And you know, we have to remember at the end of the day even big businesses buy people. So, so what is it you've seen people do that perhaps doesn't quite gel? You've sort of talked about the website not looking the same as the video or the video somehow not looking as if it's coming from. What are some of those things that people have done that you've sort of spotted potential problems for them?Stuart Webb [00:03:42]:Well, I mean some of the problems is like, so everybody gets focused on the idea of going viral and I want to go viral and get discovered. And yes, part of video is getting discovered. But for most coaches, course creators, consultants, healers, going viral is actually not good for your business. For example, I had a video that went viral like it didn't get millions of people but it was like easily 10 times my normal viewership of videos. And the interesting thing was the vast majority of this new audience were 18 to 24 year old boys. And they're not my target audience, they're not going to be a customer of mine. Like I don't know why they liked this video but you know, like it was not really of any business value to me that these 18 year old boys were liking this video. So, so going viral, like yes, it's nice to be discovered but it's if you're being discovered by the wrong people, that doesn't help you.Stuart Webb [00:04:45]:The other thing about that is when people come into your world like they don't just hear of you today and become a customer today. I mean sometimes that happens but usually there's a process and there's a journey where people have to get to know like and trust you and, and that's where video becomes really powerful because not just from being discovered, but as people are getting closer and closer to making that decision, to becoming your client, you can build that trust. You can let them see that you have some expertise. They can, you can get them to experience what it might be like to work with you in a completely non threatening way. So if you're posting a video on LinkedIn or YouTube, somebody doesn't even have to give you their email address to watch your video. So it's a very low risk on their part to get a taste of what it's like to work with you. And then, of course, you know, once people get closer to becoming a client. For example, one of my favorite strategies is you can do personalized videos that you create one video for one person and you can say, hey, Stuart, I really enjoyed talking with you.Stuart Webb [00:05:52]:I just wanted to remind you about A, B and C and send a video to them and that, you know, really creates that. Wow, that's. This person really heard me. This person is really interested in me. And look, they sent me a video just for me. So there's lots of different places where you can use video, not just at the top of the funnel of just getting discovered by new people. And I think that's. That's the biggest change that people can make is start incorporating it into all the stages of your marketing, not just at the beginning.Stuart Webb [00:06:27]:I think that's a very, very, very, very interesting way of doing things because I've. I've seen and done similar things where. And that personalization, even if that video that you create for that one person is, you know, it's just their name and everything else is exactly the same to something you sent to somebody else, they feel it's theirs, don't they? Because you can't create a video easily without putting some effort in and making it very personal to them. We ought to just sort of COVID off the AI thing because is that something that you think AI generated videos are helping or hindering in these respects?Stuart Webb [00:07:08]:Well, I mean, for people who I work with. So, like, for example, if you're a coach or a healer, like, say you're a healer and you're going to help me make my child healthier or do better at school or whatever that you do. I need to trust you a lot, Especially if it's about my child. Like, if it's about me, I might be willing to take some risk. But if it's my child, I want to trust you a lot. And having an AI video like that doesn't build any connection to me. Whereas. But AI is useful.Stuart Webb [00:07:39]:But I really think if you're an expert and you're sharing your expertise and you work closely with your clients and they need to trust you, I think there's real power in getting your face on camera, getting your voice, letting people hear your enthusiasm, your passion for your industry, and getting a taste of what it's like to work with you. So having an AI avatar do the talking for you, I think is not going to help you grow your business. That being said, there are lots of ways you can Use AI as part of your video marketing. For example, I have a video editing tool that I use that creates a transcript so that instead of editing video, you actually edit the transcript. And when you delete a sentence in the transcript, it deletes it from the video. That's AI but it's like, it's still me, I'm just editing what I said. Or the same AI, you can go in and say, put in a 15 minute video and say, pull out five 30 second clips that I can share on social media. It's still my words.Stuart Webb [00:08:46]:It's just doing it for me. So it's kind of like having an assistant rather than, than, you know, AI creating everything. So I, I am very, very passionate about the idea of people showing up on camera, showing their faces. And you know, I, I sometimes get pushback from people saying they don't want to. And it's like, you know what? I, I don't like being on camera either. I'm, you know, I'm pushing 60, I'm not as thin. I have, you know, gray hair and wrinkles like everybody else. But you know what, my ideal clients don't care about that.Stuart Webb [00:09:17]:What they care about is how I can help them. And that's the same with anybody watching this. Your ideal clients ultimately don't really care that much about what you look like. It's like, how can you help them and do they trust you enough that you can actually do the things you say and video is really the thing that's going to help you?Stuart Webb [00:09:33]:I think you've got a valid point actually, Andrew. And you know, to an extent, I can remember talking to one consultant who actually said, at long last, I've got the gray hairs. Because now it looks like I've got the experience to help you rather than just having the experience to help you. So sometimes those gray hairs and wrinkles are really helpful and useful. Andrea, let's, let's move on to your, the way that you can help people. You've given us an offer that we've put into our vault at Systemize Me Free Stuff. What, what's the offer that you've got available for people if they go there and they, they read about this?Stuart Webb [00:10:09]:Well, the number one question I get from people is, okay, I get video is important, but what do I say? And it goes back to what, you know, what I said earlier about having that, that kind of funnel is you want to have videos for each stage. And so I have, I have a free guide that's called this seven Essential Videos for Explosive Growth. And it is, it's seven videos that are for different stages of a client, of the client journey. And if you follow that, you will create seven videos that speak to people in different stages of that journey. And then, you know, if you do one video a week, that's two months worth of videos you've created following this guide.Stuart Webb [00:10:53]:One video a week is so easy to do as well, isn't it? Let's face it, I mean I've, I've had a, I've had a look myself and they are not, these are not, these are not very difficult videos to create, are they? You're not, you're not telling people they need to book a studio or go and spend time learning how to be a professional presenter. This is how normal people, I'd like to consider myself normal. Normal people can just do these things in a very simple way just to get themselves started, even if they don't, even if they don't have all of the necessary professional equipment.Stuart Webb [00:11:25]:Well, and what's really interesting is there's actually lots of data now that shows that if your video is too polished and too well edited and too slick looking, they actually perform worse than somebody taking their cell phone and holding it up and, and talking and walking and it's jiggly and it's not perfect. And I think the reason is we're all used to, you know, commercials. As soon as a commercial comes up on television, what do you do? You get up and you go get a snack or you go and, and go use the, the, the facilities or you do any commercial. So when you're on, on social media, if you see something that feels like a commercial, your blinders go up and you go, no, I'm not going to listen to that. But if you get on camera and it's not perfect and you make a mistake or you stumble over a word, people go, this is a real person.Stuart Webb [00:12:20]:Do you know we've had a comment in from Derek. Derek's another video person I know, and he said, he's just said AI videos are great and can be personalized. What love said. But it's still easy to insert. Some of you, it's the dynamic captions that annoy the heck out of me. And I think Derek's got a point there. You're talking about the fact that we need to be us on those videos, don't you? You're saying that having the jiggliness sometimes just shows that you're a human being and you're still relatable. And that's the really key thing to making your video hit home with people.Stuart Webb [00:12:53]:And I've even seen, like, you know, Tony Robbins was doing video back when we were still using VHS to watch video. And I've seen him now online doing videos where he's clearly holding the cell phone and speaking to the cell phone. So even, you know, somebody who has been doing video for decades is recognizing that sometimes this off the cuff, just speaking to your audience, speaking from your heart, sharing a message resonates better than a really polished professional done in a studio. And all the flashy bells and whistles, sometimes those, those convert better.Stuart Webb [00:13:30]:So, Andrea, tell us how you, how you got to who you are. Was there a book or a course or something which sort of, which you used as a way to sort of help you to understand how video marketing was going to help your business grow?Stuart Webb [00:13:45]:Well, it's kind of. I felt really long and hard about this question because there's lots of things that got me to where I am and when I started learning video, because as a marketing professional, I knew my. I had to learn it for me so that I could help my clients figure it out. And there, there wasn't a lot available, but I came across, I think it was about 20, 20, 19. Somebody had an ad online for a course and it was going to be like, learn how to do video. And I was like, oh, yay, I'm going to get support, I'm going to get coaching, I'm going to get accountability. And I swear, I think my credit card was smoking. I pulled it out of my wal about to pay for this course.Stuart Webb [00:14:27]:And then imagine my crushing defeat when I opened up the course and the course was a PDF with 30 topics to do. When I went live every day for 30 days and the hashtag to you to post with my videos, I was like, this wasn't what I was looking for. But I went live every day for 30 days, including one day I was at my sister visiting my sisters. And the only place in the house that was quiet enough was. Was the bathroom. And I sounded like I was at the bottom of the toilet because it was all echoey. It was terrible. And so at the end of that, I thought, well, okay, if I can do that.Stuart Webb [00:15:05]:Okay, so I'm not scared of being on video because, like, that was bad. And I did it. I didn't die of embarrassment. Nobody threw virtual tomatoes at me. Like, it was fine. But I still didn't have a strategy. So I had to spend. I spent the next year being very UN Canadian.Stuart Webb [00:15:22]:I started like If I saw people doing interesting things with video, I would like message them. Can we get on zoom? Can we get on the phone? I'd like to pick your brain and what you're doing. And I just like, sort of, I just spent time talking to people and looking at people and just trial and error and learning from people because there wasn't really good guidance back then for how to use video as marketing. And so it kind of. But then the other thing, other side about it is video marketing. While it. It is different, it's actually still the same principles as offline marketing. And, you know, a lot of times I have older entrepreneurs come to me and say, well, I don't know if I can do video because I'm not a digital native.Stuart Webb [00:16:05]:I didn't grow up with this stuff. And I was just, you know, what? If you have the knowledge and the skills to talk to people and talk to customers and. And find out what their pain points are and talk to them about how you can help them, all you have to do is learn which buttons to push on video, because it's the same skill set because you're still talking to human beings. And that's. That's really the most important part.Stuart Webb [00:16:31]:Yeah, absolutely, Andrea. That there's a. There's a sense in which I'm sure that you've sort of got a question at the moment which you're wondering why I haven't asked yet. And I'm sure that that question is the one that you sort of really will help us to sort of to nail what the next step is or something. So I don't have that question because I've got to admit, I haven't thought that deeply about it. But you have got a question that you think I should ask. So what's the question that I should have asked you by now? And therefore, once you've asked it, you can have to answer it for us.Stuart Webb [00:17:05]:Well, earlier when I said you want to take your. Your marketing and your videos and make them work together, like, you know, a handshake. It's like, well, how do you do that when you're busy and, you know, busy entrepreneurship?Stuart Webb [00:17:19]:I like the question very much.Stuart Webb [00:17:21]:And so my answer is what I like, you know, people to do is turn their marketing on its head and start with video. So if you start with one video that has your message, has your voice, has your face, you start with the video and then repurpose that video. So you take your video and then you're repurposing it into a bunch of other Content. And you can do it quickly, you can do it easily, AI can help you, but it still sounds like you because you started with your words, your ideas, your voice. So, for example, you take a transcript of your video that you created and turn it into an email or a blog post, or do some LinkedIn posts based on content that you've created. And, and that does a number of things. I mean, first of all, it saves you time because you're starting with your words and then you're just recreating it. The second thing is one of the fundamental marketing principles is people need to hear the same message over and over again.Stuart Webb [00:18:27]:That's why, like, if you're watching commercial television, the advertisers don't make a commercial play at once and they never play it again. They play it over and over until we're sick of it because it takes that long for us to remember it. So if you take a video and then maybe you do an email or a blog post, then you do a LinkedIn post and maybe a LinkedIn carousel post, that's all on the same messaging. People start recognize it, remembering it. And sometimes they may even think, oh, I've heard that before. That Stuart must be really smart because I've heard that before, even though they heard it from you. So it's the repetition and the different formats that help. So that's, that's for me, is if you start with the video and then build from there, but using, you know, the same basic messaging, you can speed up your marketing.Stuart Webb [00:19:15]:You can make your, make it easier for you and more effective.Stuart Webb [00:19:21]:Brilliant. Brilliant. Absolutely brilliant. I love it. Andrea. I mean, you've left us with what can only be described as the action for the rest of the day. We. Which is to do that, start with video and take that first step and go, go live.Stuart Webb [00:19:37]:I mean, you're right. It didn't kill you to go live 30 times in 30 days. Nobody is yet violently objected to me going live on video. Although personally I have. But that's another story. Andrea, thank you so much for encouraging us to sort of go and do these things and really make it happen. I think it's brilliant that you're pushing this message. I wish more people were taking it on board.Stuart Webb [00:20:00]:And I'm just going to ask people if they would value, like Derek was earlier, being alive and listening to us live, talking. If you can go to www.systemize.me, subscribe, that takes you to a simple form which allows you to actually just ask for my email once a week where I Send you who's coming up so that you can do like Derek, join and listen to the comments that are being made. We've got, we've got other people here talking as well and I'm just going to share these you Andrea, so that you can answer them. Derek, what is the sweet spot regarding video length?Stuart Webb [00:20:38]:That is a fabulous question. It's one of my most common questions and my answer is a terrible answer. And it's terrible because the answer truly is. It depends and it depends on a number of things. One, it depends on what your audience is expecting and what they're used to. Two, it depends on your skill as a presenter. You know, if you're really skilled and engaging and interesting and speak and sound bites, you can go longer. The other thing, the third thing it depends on is the actual content of the video because you need to give be long enough to give all the information that you promised at the beginning, but not so long that people are dropping off.Stuart Webb [00:21:23]:For example, I know I, I have two clients, one who is doing massively good reach with seven second Instagram reels. People are commenting, people are DMing her. They're, you know, you know, they're not just top of the funnel. These are people reaching out and taking the next step from 7 second reels. And then I also know somebody who does. This is also an Instagram example, but hour long live videos on Instagram five days a week and has hundreds of people showing up live, have people commenting, people are staying all the way through and engaging. So I know it's a terrible answer but it really is true. But if you're just starting out and you know, for example, If Derek's on LinkedIn, if you're doing a LinkedIn Live, often 10 to 15 minutes is a good place to start because there's that, you know, that quota that's been attributed to Mark Twain and a few other people is I apologize, my letter is so long I didn't have time to make it shorter.Stuart Webb [00:22:29]:So making a really short video that has a complete message and is really succinct is actually challenging. Where it's talking for 10 to 15 minutes, you know, if you have an intro that's one to two minutes, you maybe you have three talking points and you have an example or a story for each one of those, that's probably two to three minutes each. And then you have your, your closing statement which is probably at least a minute. There you go. You're already over 10 minutes. So, so that's a good place to start. And then you can sort of adjust up or down as you figure out what your audience expects from you and wants from you, and also what you're. Your skill as a presenter and how much work you want to put into making them shorter or making them longer.Stuart Webb [00:23:14]:Love it. We've got one question from Nicholas. Closed captions are on nearly every video now. They're always wrong somewhere. Do you have a comment on that, Andrea? As closed captions, I've always thought the closed captions were useful because, you know, we do have people who don't necessarily understand all of our accents. We do have people who are not able to hear everything we're saying. Sometimes they're in a busy office and they've got to have the sound off. There are a whole range of reasons why closed captions might be useful.Stuart Webb [00:23:40]:Are you a fan?Stuart Webb [00:23:42]:Yeah, absolutely. I actually have a client who is hearing impaired, so even when we're in person, she's got an app that will do closed captioning. So, yes, I think it's important for all sorts of reasons. There's also lots of data that show a lot of people watch videos with the sound off. So if you want to engage your audience having captions and really it's. The problem with closed captions is most of them are done with AI and the AI is mostly trained with American accents. So if you don't have an American accent, that's problematic. I speak quickly, and some.Stuart Webb [00:24:21]:Some of the AI has trouble with the way I speak. And then if you have, you know, particular terminology for your industry, they may not understand them. Now, depending on what you're like in a live stream, if there's closed captionings, there's not really anything you can do while you're live. If you're editing videos, people, you know, it just depends how much of a perfectionist you are, whether you go in and edit the closed captioning that the AI created or whether you just go, you know what? This is close enough. I'll just. I've got more important things to do in my business and. But closed captioning has gotten better. A year ago, I just about always edited, even on Instagram, the AI closed captioning because they were so wrong.Stuart Webb [00:25:09]:Now a lot of times I'll just leave them because they're close enough and they may get better as time goes on.Stuart Webb [00:25:19]:Andrea, thank you for answering those questions. I really appreciate you spending a bit of time doing that. I think that's great advice there. So just to repeat, go to Systemize me Free stuff. Pick up Andrea's excellent course on how to get your seven messages across and go to the Systemize me. Subscribe and be like Nicholas and Derek. Get your questions answered live by real experts like Andrea, rather than having experts like me tell you something wrong. So Andrea, thank you so much for spending a few minutes with us.Stuart Webb [00:25:53]:I really appreciate what you've been able to do teach us today and I look forward to getting my videos better because of the advice you've given.Stuart Webb [00:26:01]:Thanks for having me, Stuart, that. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

In spring 2025 I was invited to join On Brand with Jimmy Fallon as 1 of 10 creatives selected to pitch national campaigns to major brands on national TV. Since the episodes aired, my DMs have been full of the same questions: how did I get on the show, what was it really like, and what do I think of Jimmy Fallon?This week on Making It In The Toy Industry, I'm taking you behind the scenes of my wild ride as a contestant on On Brand with Jimmy Fallon. Week after week I dreamed up campaigns, plane wrap designs, comedic commercials, and drink recipes, then pitched them to CEOs and CMOs of major brands. I was mentored by Bozoma Saint John and Jimmy Fallon, an experience that reshaped how I think about branding, marketing, and product launches.Every week the stakes got higher. One challenge had me mapping an NYC pop-up; another had me writing and singing jingles on a deadline. I was on national TV at 24+ weeks pregnant, keeping my energy high and my creativity flowing while still speaking the language of big corporate brands. It was a branding bootcamp that pushed me past what I thought was possible while I was also building a tiny human and becoming a first time mom.Tune into this podcast if you want all the BTS tea including:The branding moves that helped me get cast (and how you can use them to stand out)What it's really like working with Jimmy Fallon and Bozoma Saint JohnA new brand strategy I'm calling the Connect & Invest Loop that could change the way you launch and market foreverHow toy creators and creative entrepreneurs can build buzz before a single product hits the shelfIf you are building a toy brand or a creative business, and want to grow your visibility this is your playbook.Listen for these Important Moments:[00:01:25] - Learn how strategic visual branding, owning your lane, and consistent content helped me stand out to casting directors and how you can do the same.[00:08:58] - Get the surprising lessons I learned from Jimmy Fallon and Bozoma Saint John about showing up, shifting gears, and being “too much” in corporate spaces.[00:11:20] - Find out why separating your campaign concept from the activation is crucial and how it could strengthen your creative pitches or product launches.[00:16:17] - This show unintentionally unlocked a brilliant marketing framework, perfect for brands navigating today's trust recession and attention-starved audiences.[00:26:14] - Real-world examples of toy entrepreneurs involving their audience early, creating investment, loyalty, and funding success before the product hits shelves.Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Kriston Sellier, id8, on Branding That Customers Remember (North Fulton Business Radio, Episode 912) On this edition of North Fulton Business Radio, host John Ray welcomes Kriston Sellier, Founder and President of id8. Kriston discusses how real differentiation, rather than generic claims like quality and caring, builds enduring brands. She walks through id8's discovery process, where […] The post Kriston Sellier, id8, on Branding That Customers Remember appeared first on Business RadioX ®.

Through his proprietary “Blueprinting” methodology, Ian transforms vague business direction into clarity that drives real growth.In this episode, we unpack why most businesses don't actually know what business they're in — and how that confusion leaks into staff turnover, customer churn, and inconsistent growth. Ian shares how his seven-word purpose statements aren't branding fluff — they're powerful decision-making tools that guide strategy, hiring, marketing and even mergers.You'll hear how a retail shelving company landed an $800K Best Buy deal simply by reframing what they do in two words. If you're running a business, building a brand, or stuck in confusion — this one's your wake-up call. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kriston Sellier, id8, on Branding That Customers Remember (North Fulton Business Radio, Episode 912) On this edition of North Fulton Business Radio, host John Ray welcomes Kriston Sellier, Founder and President of id8. Kriston discusses how real differentiation, rather than generic claims like quality and caring, builds enduring brands. She walks through id8's discovery process, where […]

It is complitcated. Life. Wine. And to help clear up the wine complication (not sure there is a way to uncomplicate life), is Charlotte Selles. With a distinctive path to her new company Tassei, she brings to the table a wealth of experience cloaked in knowedge, philosophy and experience. She is like a wine savant. She was in LA for a speaking gig and breaved an unusual SoCal downpour to come to studio to share her spirit. Charlotte Selles is the kind of guest who'll have you reconsidering not just what's in your wine glass, but why you care in the first place. You think you know luxury in wine? Not so fast. Drawing on her roots in Paris, direct experience with Beaujolais, and a career arc that went from family negotiations to the boardrooms of Robert Mondavi and Jackson Family Wines, Charlotte uproots every tired assumption about what makes a winery—or a wine—worth chasing. Listen closely and you'll discover why luxury isn't about price tags or pedigrees, but about resilience, grit, and the tension that comes from pouring your soul into the vineyard, braving storms—literal and figurative—and nurturing a legacy. But this episode doesn't stop with terroir. Charlotte takes you to the frontlines of modern wine business, from the misguided myth of floodgates marketing to the high-stakes realities of retention, data analytics, and AI in today's DTC world. She'll have you rethinking the purpose of your tasting room, craving the deep relationships behind the best bottles, and maybe even second-guessing whether a discount culture can ever breed true loyalty. By the end, you'll have a new definition of success—not in cases sold, but in customers kept, relationships built, and a business as alive and evolving as the wine itself. Walk away with a fresh understanding of the true business of wine, grounded in purpose, powered by connection, and ready for an uncertain but thrilling future. Jackson Family Wines Website: https://www.jacksonfamilywines.com Constellation Brands Website: https://www.cbrands.com Robert Mondavi Winery Website: https://www.robertmondaviwinery.com Woodbridge by Robert Mondavi Website: https://www.woodbridgewines.com Trader Joe's Website: https://www.traderjoes.com Gallo (E. & J. Gallo Winery) Website: https://www.gallo.com Enolytics Website: https://www.enolytics.com Commerce7 Website: https://www.commerce7.com Wine Direct Website: https://www.winedirect.com The Wine Group Website: https://www.thewinegroup.com Verité Winery Website: https://www.veritewines.com KNL (K&L Wine Merchants) Website: https://www.klwines.com Wally's Wine & Spirits Website: https://www.wallywine.com #WineTalksPodcast, #CharlotteSelles, #PaulKalemkiarian, #LuxuryWine, #WineBusiness, #DTCWine, #WineInnovation, #CustomerRetention, #WineMarketing, #AIandWine, #NapaValley, #Beaujolais, #BrandStrategy, #SonomaState, #CriticalThinking, #WineRelationships, #WineConsulting, #Entrepreneurship, #WineIndustryInsights, #CommunityBuilding Charlotte Selles is a dynamic leader in the wine industry, known for blending deep expertise with an adventurous spirit. Born in Paris, Charlotte grew up immersed in wine thanks to her father's work in the négociant industry and an ambitious, if slightly misguided, attempt to become a gentleman farmer in Beaujolais. Through this early exposure, she witnessed first-hand the highs and lows of wine production, gaining a nuanced understanding of luxury and the grit required to succeed. Charlotte made the leap to the U.S. in her early twenties, bringing with her a suitcase of Beaujolais and a healthy dose of courage. Over the years, she carved out a reputation as an innovative strategist, serving as the general manager of the renowned Robert Mondavi Winery and Constellation Brands. She also held the position of Vice President of International Portfolio Strategy for Jackson Family Wines, steering global growth for one of the industry's heavyweights. Her journey ultimately led her to found Tissay, where she now works as CEO, advising premium vineyards and artisan wineries on brand management and growth. Tissay specializes in helping wineries recover from overexpansion, transition to new business models, and build meaningful relationships with their core customers. Charlotte's approach is anything but one-size-fits-all; she champions retention marketing, customer data analysis, and strategic focus, drawing on her broad experience in both the European and American wine landscapes. In addition to her consulting work, Charlotte teaches at the Sonoma State Wine Business Institute and speaks on topics ranging from leadership and innovation to global market evolution. She's well-known for her wit, candor, and commitment to elevating both wine and the people behind it. Her path, from Paris to California's wine country, is proof that embracing adventure—and a bit of chaos—can lead to extraordinary results.

How do you become the go-to choice in your niche so you easily bring in sales? The answer is by positioning your products/services effectively. Today I share four steps to do just that! READ MORE HERE

In this exclusive interview with Eric Yaverbaum, CEO of Ericho Communications and author of the definitive bestseller Public Relations for Dummies. Yaverbaum dissected the central paradox in marketing today: why are major brands rejecting AI in their advertising, even as the tech industry pours billions into automation? Yaverbaum explained that this “anti-AI” trend is not a technological rejection, but a highly strategic public relationsmove. It's a response to a deep-seated crisis of consumer trust and a sophisticated way to achieve competitive advantage in a hyper-digital world. The Core Paradox: Consumer Trust and the Anti-AI Trend Yaverbaum asserts that while AI promises efficiency, public sentiment reveals a massive gap between corporate adoption and consumer comfort. Consumer trust in AI is low, with many expressing anxiety over deepfakes, job displacement, and data misuse. * Public Sentiment: Brands like Polaroid and Heineken are actively responding to this skepticism. For example, Polaroid's viral slogan, “AI can't generate sand between your toes,” taps into a public yearning for tangible, human-produced experiences and authenticity. * Strategic Rejection: Rejecting AI is the smartest new counter-cultural marketing strategy. It positions a brand as authentic, human, and a champion against digital fatigue, creating an immediate, clear competitive distinction in a crowded market. The PR Crisis Connection: Labor and Trust A significant driver of the AI marketing backlash is the negative news cycle connecting rapid automation with mass layoffs (e.g., Amazon's cuts). * Distancing the Brand: Brands using "human-made" campaigns are intentionally distancing themselves from the negative labor narrative associated with rapid automation. This is a crucial PR move to maintain a positive ethical image and soften the perception of C-suite-driven cost reduction. * Credibility & Misinformation: The proliferation of deepfakes makes the promise of human creativity a non-negotiable asset. For consumers struggling to discern real content from AI-generated content, a brand that explicitly champions human effort becomes a trustworthy, credible harbor. Crisis Management: The 'Public Relations for Dummies' Tactic Drawing from his expertise, Eric Yaverbaum offered essential crisis communications advice for companies facing a PR nightmare (e.g., an AI mistake or layoff fallout): 1. Lead with Human Value: Pivot the narrative back to human contribution and transparency. 2. Take Meaningful Action: Sincere apologies are insufficient. Companies must demonstrate concrete steps to invest in their human workforce and stakeholders. 3. No Empty Promises: Every public decision must align with stated core values to prevent hypocrisy accusations that can destroy long-term reputation. Future Outlook: Will Public Sentiment Slow the AI Boom? Yaverbaum concluded that the backlash has the power to reshape the conversation, forcing companies to be more cautious and transparent about their use of automation. While the momentum of the technology itself may be too great to stop entirely, this shift in consumer behavior and preference will force a necessary industry-wide correction, making authenticity the most valuable asset in the modern digital economy. Ash Brown: Your Ultimate Guide to Inspiration, Empowerment & Action Looking for a motivational speaker, authentic podcaster, or influential media personality who can spark your journey toward personal growth? Meet Ash Brown — a dynamic American powerhouse known for her uplifting energy, relatable wisdom, and unwavering commitment to helping others unlock their full potential. Ash is a:

In this episode of The Rainmaking Podcast, Scott Love welcomes brand strategist Cheri Quinn, Director of Brand Strategy at Mercury Creative Group, to discuss “Finding Focus in a Crowded Space.” Cheri explains that today's marketplace is more crowded than ever—not just because of competition, but because clients are constantly flooded with information. To cut through the noise, professionals must clearly define their primary audience—the people they serve best—and communicate with authenticity and focus. Cheri shares her “dartboard” analogy for targeting ideal clients: those in the bullseye deliver the greatest results, while trying to appeal to everyone leads to “missing the mark.” She walks listeners through exercises to identify their favorite clients, understand their motivations, communication styles, and values, and align their firm's brand strategy accordingly. By clarifying audience, message, and brand alignment, professionals can stand out in a crowded market and attract the right opportunities. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/pNZU13CEz9I ----------------------------------------

Send us a textIn this episode we interview Eric Hultgren, Director of Brand Strategy at Advance Local and lifelong storyteller. Eric shares his concept of weaponized curiosity—a mindset that transforms ordinary observations into powerful stories, sharper marketing, and deeper human connections.What you'll learn in this episode:What “weaponized curiosity” really means—and how to use it to see wonder where others see routine.How to replace cynicism with play and childlike exploration in your work.Why the best insights come from listening like an anthropologist—on Reddit, in malls, or at conferences.How to use AI as a creative partner, not a crutch, to sharpen your ideas.Why honest feedback is the most loving gift for creative growth.How to build a “truth circle” of peers who tell you when your ideas aren't ready yet.The difference between extra work and the work—why practice and curiosity are inseparable.

Brands don't live in campaigns… they live in memory. In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people choose long after the ad ends. From Geico's 15%, Snickers' hunger fix, and Nike's evolution of “Just Do It,” to Salesforce's AI rebrand and Harley-Davidson's Jumpstart, Ulli reveals why the brands that last are the ones that refresh old memories instead of chasing new fads. Key Moments:  0:00 The Hidden Power of Brand Associations2:03 Ulli Appelbaum Explains the Science of Memorable Brands4:20 The Problem With Trendy Marketing Playbooks6:00 How Geico and Snickers Built Brand Memories8:10 Changing Brand Perception Is Hard11:00 How Nike Avoided a Rebranding Fail14:00 Three Elements Every Effective Campaign Needs18:00 Evidence-Based Marketing and Brand Association24:00 US Marketers Have Lost Their Edge30:20 Most Customer Journey Maps Waste Time33:00 The Touchpoint That Changes Customer Behavior37:00 Creative Problem Solving and Destructive Thinking47:30 The 95 Percent Rule for Balancing Brand With Sales  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special episode of the She Believed She Could™ Podcast, host Allison Walsh sits down with Carolina and Carlos Flores, founders of Hi Hello Labs, to talk about building a service driven brand, creating professional content that actually moves the needle, and why the right collaborators help you stay focused on your genius while they handle the execution.We cover how to pitch and structure win win brand collaborations, the mindset blocks that keep creators from hitting publish, and real examples of media that created measurable community impact, including a UN project tied to YouTube Health and a corporate series that sparked donations and awareness.In this episodeThe power of partnership and staying in your laneWhy professional content is a magnet for future opportunitiesDiscovery before the pitch and how to over deliver for sponsorsBreaking through perfectionism, fear, and imposter syndromeAccountability, confidence, and making it easy to hit publishFrom nonprofit storytelling to corporate campaigns with impactHow Hi Hello Labs helps good people make good contentChapters00:00 Welcome and why partnership matters02:10 Meet Carolina and Carlos of Hi Hello Labs06:30 From first studio session to full creative partnership12:05 Content that creates real world impact18:20 Pitching brands the right way and reporting outcomes23:40 Mindset blocks and tools to move through them29:55 Collaboration that compounds your mission36:20 Corporate storytelling, community impact, and sponsorships43:10 Confidence and showing up authentically47:50 Where to find Hi Hello LabsConnect with Hi Hello LabsWebsite: hihellolabs.comInstagram: @hihellolabs / @carlosflores / @carolinadiplanfloresdWork with AllisonReady to turn your story into a service-driven brand that opens doors and expands your impact? 

Insiders say Meghan may be prepping a makeup line under As Ever after a flurry of influencer-style posts and a high-profile dinner with mogul Emma Grede. PR pros see momentum—but also warn about brand cohesion after a social-media typo gaffe and shifting lanes. Meanwhile, reports point to a potential Harper's Bazaar cover and a renewed push to reset relationships across fashion media.Check out "Palace Intrigue Presents: King WIlliam" here.

Chapters: 00:00 – Intro: Brand = Experience 02:00 – From Architect to Brand Builder 07:00 – Emotional Branding Explained (Apple, BMW examples) 15:00 – The Broken Healthcare System 20:00 – The Moment That Sparked Sarana Health 25:00 – Building a Personalized Health Company 30:00 – The Four Foundations: Sleep, Nutrition, Lifestyle, Wellness 40:00 – How “Srana” Got Its Name 45:00 – Music, Creativity & Vinyl Culture 52:00 – 5 Albums That Shaped His Life 58:00 – Final Thoughts & Contact Info EndoDNA: Where Genetic Science Meets Actionable Patient CareEndoDNA bridges the gap between complex genomics and patient wellness. Our patented DNA analysis platforms and AI technology provide genetic insights that support and enhance your clinical expertise.Click here to check out to take control over your Personal Health & Wellness Connect with EndoDNA on SOCIAL: IG | X | YOUTUBE | FBConnect with host, Len May, on IG Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this insightful episode of The Voice of Retail podcast, host Michael LeBlanc welcomes Malin Andrée, EY Global, EMEIA and Nordics Retail Leader, and Jon Copestake, EY Global Consumer Senior Analyst, to unpack the latest findings from EY's Future Consumer Index—a global study tracking the shifting habits and expectations of 20,000 consumers across 27 countries.Now in its fifteenth edition, the Future Consumer Index offers a rare longitudinal lens on how consumer priorities have evolved—from pandemic-era resilience to today's tech-driven retail reality. Malin and Jon share how shoppers are balancing convenience, price, sustainability, and experience—and how these trade-offs are forcing retailers to rethink strategy from the store floor to the C-suite.The conversation dives deep into store transformation, as physical retail evolves from simple sales outlets into experience centers, media platforms, and fulfillment hubs. Malin explains how retailers must move beyond old performance metrics like revenue per square meter to measure stores' contribution to customer lifetime value and acquisition within a true omnichannel ecosystem.Jon highlights the fast-emerging world of retail media—and why harnessing loyalty data, in-store analytics, and smart signage can unlock new value streams. Yet he cautions that personalization must serve the shopper, not overwhelm them. The pair also tackle the ongoing tension between sustainability and affordability: consumers say they care, but behavior still lags. Retailers, they argue, have both the scale and responsibility to lead the charge toward circular models and more efficient supply chains.From AI-powered personalization to augmented reality overlays, Malin and Jon identify which technologies are overhyped and which are quietly transformational. They discuss why RFID may be due for a renaissance when paired with AI, how AR could soon enhance way-finding, pricing, and promotions, and why the metaverse hype has given way to practical, data-driven retail innovation. Link to the report: https://www.ey.com/en_gl/insights/retail/should-retailers-close-stores-or-make-them-work-harder The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Introducing Relevance + Momentum® — A Special Series of Burke's BeyondMeasure Podcast!Jeremy Cochran, PsyD and Kelsey Schmeckpeper share more on Burke's Brand Strength philosophy. They'll highlight a new dimention of the Relevance + Momentum® framework with biweekly episodes starting next week!Listen in for a sneak peak on what they will be sharing over the coming weeks — and stay tuned to dive into Affinity, Distinction, Presence, Vibrancy, and Advocacy with us!For more information on how you can leverage the Relevance + Momentum® framework to move your brand forward, visit Burke's ⁠⁠⁠Brand Strategy.Thanks for listening! Please subscribe to be notified of future episodes of Burke's ⁠⁠⁠⁠BeyondMeasure⁠⁠⁠⁠ podcast.

One cold email landed Elavi in more than 50 Whole Foods Market stores. Learn the three-step pitch framework that gets buyers to respond in hours, not weeks. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this compelling new episode of The Voice of Retail, host Michael LeBlanc sits down with Jean-Pierre Lacroix, President of SLD (Shikatani Lacroix Design)—a global design visionary whose work has shaped retail and brand experiences for more than three decades. Lacroix joins the podcast to share insights from his groundbreaking new book, Think Blink: Creating Deep, Lasting, Emotional Brand Connections in the Blink of an Eye.Lacroix opens the conversation by tracing SLD's remarkable 35-year journey, highlighting how the agency's success is rooted in one powerful idea: the “blink factor”—the subconscious emotional connections consumers make with brands in just a thousandth of a second. Drawing from projects across North America, China, and the Middle East, he reveals how the firm's global perspective continues to drive innovation and authenticity in today's hyper-competitive landscape.Michael and Jean-Pierre dive into the Think Blink Manifesto and its seven tenets—from “The Heart Wins Every Time” and “Good Design is Strategy” to “Measure What Matters.” Lacroix explains why businesses must evolve from incremental improvement to transformational change, focusing less on functional benefits and more on emotional resonance. They explore how simplicity, belonging, and sentiment measurement fuel loyalty and growth—turning customers into brand ambassadors.The discussion also touches on global disruption and resilience. Lacroix reflects on how events like the pandemic and current trade tensions have permanently shifted consumer behaviour, accelerating digital adoption and sparking renewed nationalism and community pride. He emphasizes that disruption can be a positive force—nudging brands toward reinvention and greater purpose.Finally, Lacroix unveils SLD's new AI-powered Think Blink analysis tool, designed to quantify emotional engagement using real-world data and social insights. He argues that artificial intelligence, when applied thoughtfully, enhances creativity rather than replacing it—helping brands align emotion with measurable business growth. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Join our conversation with the //NKST Dynamic Performance Network (DPN). In this episode, we share specific examples of how Data & AI, Customer Experience, Employee Experience, Brand Strategy, Credibility & Creative, and Executive Thought Leadership can work together to make more effective connections between strategy, execution and positive outcomes. Thanks to Jeff Kurek, Jamie Jurgaitis, Marc Gerrone, Brian Zaslow and Patricia O'Connell.

If you're sitting down to create content and getting stuck on questions like - " Is this aligned with like what's currently trending? Does this make me stand out? Does this follow like my content strategy?" This episode is for you!   The signature four are four like kind of content categories that make your content instantly recognizable, non-generic, and more specific to you and your brand. This strategy keeps your content consistent, no matter what you're launching. It also stops you from sounding like every other coach or service provider in your niche! We use the Signature 4 framework at Highflier Powerhouse  and it's able to balance authority, differentiation, story, personality, thought leadership effortlessly. Plus, it gives you 1 leading category so that you can focus your content strategy on that without losing variety. The truth is, talking about your offer doesn't necessarily lead to conversions or community. I'll be sharing 4 incredibly simple steps to build your Signature 4 and a few filters to run your ideas through the make sure you aren't limiting yourself or watering down your message with the Signature 4 framework!  #1: What is something that you're always gonna be hired for? What is your core expertise?  #2: What is your differentiator? What is the angle only you bring to the table?  #3: How do you want to humanize your brand?  #4: What is the story that you're trying to document in real time?  And remember,  if it's too broad, it's basic and if it's too narrow, it's limiting.  In today's episode, we're talking about: Why you need to know your Signature 4 to create content that converts  How Highflier Powerhouse uses the Signature 4 framework How you can find YOUR Signature 4  Questions to ask yourself before committing to your Signature 4 Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

What if your family business could run on renewable energy... not solar or wind, but the energy of trust, alignment, and shared purpose? In this episode of Building Unbreakable Brands, host Meghan Lynch talks with Michael Palumbos, founder of Family Wealth and Legacy and creator of the Family Business Flywheel. Michael shares how this framework helps entrepreneurial families synchronize their business systems, family dynamics, and wealth strategies to build momentum that sustains across generations. From redefining the family as an asset to fostering advisor collaboration, this conversation offers practical insights for any leader looking to strengthen both enterprise and legacy.Key Topics DiscussedReimagining the Family as an Asset: Why sustainable family wealth starts with strengthening relationships, communication, and shared values, not just financial performance.Inside the Family Business Flywheel: Exploring the three “cogs” that drive lasting success: self-operating business, family office coordination, and sustainable family legacy.Breaking Advisor Silos: How integrating accountants, attorneys, and wealth advisors under a shared vision can save families both money and heartache.Scaling with Intention: Building enterprise value without sacrificing trust, communication, or the family's evolving purpose.Next-Gen Voices: How fostering open conversations around values, vision, and personal passions prepares future generations to lead.From Movement to Mindset: Why the Flywheel approach is less a model and more a long-term commitment to generational stewardship.Connect with Michael Palumbos on LinkedIn or visit familywealthandlegacy.comBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

This episode dives deep into how purpose, brand, and full-funnel strategy shape success in homebuilder marketing. Jordan Mair and Salena Halabi explain ZGM's “humanity plus technology” philosophy and how their Full Funnel Formula, covering awareness, consideration, and conversion, drives 30–40% more leads by blending emotional storytelling with analytical precision. They unpack how builders can differentiate corporate and community branding, why “mother brands” need a strong purpose, and how emotional connection in sales centers (down to scent, seating, and staff tone) can transform buying experiences. The conversation moves from branding fundamentals to real-world tactics—like pricing transparency, sales-team training, virtual tours, and automation—before ending with a look ahead at AI's impact on search, social visibility, and Gen Z's rising appetite for homeownership.

In this episode of Building Better Developers, hosts Rob Broadhead and Michael Meloche sit down with Kevin Adelsberger, owner of Adelsberger Marketing, to explore how small businesses can build success through branding basics. The discussion ties into the season's theme — Building Better Foundations — and shows how a thoughtful marketing strategy helps transform side hustles into thriving companies. Listen now to the full episode on Building Better Developers, available on Spotify, Apple Podcasts, and Develpreneur.com — and stay tuned for Part 2 of the conversation with Kevin Adelsberger. Starting Small: Branding Basics from Burritos to Business Kevin's marketing journey started with burritos — literally. While working at a nonprofit, he began helping a local restaurant with its marketing in exchange for food. That early “say yes to everything” mindset helped him gain experience and connections. “When you're starting out, the answer is often yes to everything,” Kevin says. “But that can spread you too thin.” This early phase taught him one of the first branding basics: you must start broad to learn, but eventually narrow your focus to your strengths. Developers, freelancers, and small business owners can take this same approach — experiment early, then specialize as your reputation and client base grow. Knowing When to Rebrand As side hustles evolve into established businesses, many entrepreneurs ask: Should I rebrand? Kevin's advice is clear — it depends on your audience. “If your new focus serves a completely different audience, rebranding makes sense. But if there's overlap, changing your name or logo might cost you valuable recognition.” One of the key branding basics is understanding brand equity — the value built over time through consistent visuals, messaging, and reputation. A name people know is worth protecting. The Four Branding Basics Every Business Needs Kevin shares his firm's framework for defining a complete brand identity — four elements that every company should eventually refine: Visual Identity – your logo, colors, and design style. Positioning – how you serve the market and what makes you different. Identity – your mission, vision, and core values. Messaging – how you communicate and connect with your audience. He notes that new businesses don't need all of these perfected on day one. Start with visual identity and positioning, then evolve the rest as your business matures. “You don't have to get everything perfect on day one. Start simple, then refine as you grow.” Avoiding Common Marketing Mistakes When asked about bad marketing, Kevin emphasizes that missteps often come from ignoring your audience. “If you're doing something just to brag and not to provide value,” he warns, “you're going to have a bad time.” A big part of branding basics is keeping your customers at the center. Test your messages, get outside feedback, and consider how different people might interpret your marketing. Kevin also highlights the danger of having too few perspectives — especially when creating ads or visuals. Diversity in feedback helps prevent tone-deaf campaigns and strengthens connections. Investing in the Right Visual Identity The conversation wraps with a discussion on logos — a key topic in branding basics. While giant brands like Nike or Amazon have iconic designs, Kevin explains that small businesses don't need to overthink it. “A good logo used well adds professionalism,” he says. “A bad one gets you confused with everyone else.” He recommends investing in a professional brand kit that includes proper logo formats, colors, and fonts. Consistency builds recognition — and recognition builds trust. Branding Basics for Long-Term Success The first part of the interview with Kevin Adelsberger reminds us that branding isn't about fancy design or big budgets. It's about clarity, consistency, and connection. Whether you're launching your first side hustle or re-shaping a growing business, mastering branding basics helps you build a foundation that lasts. A Little Background Kevin Adelsberger is the founder of Adelsberger Marketing, where they create work that grows their clients' businesses, in a culture that values their team and the Jackson, Tennessee, community. After founding in 2014, Kevin went on to be a co-founder of Our Jackson Home and host its podcast from 2015 to 2019.  In 2016, Kevin was recognized as an emerging leader by Leadership Jackson. Then, in 2017, Adelsberger Marketing was named the Emerging Business of the Year by the Jackson Chamber. In 2019, Adelsberger Marketing sold partial ownership to Alexander, Thompson, and Arnold, CPAs. In 2020, Union University recognized Kevin with the Distinguished Achievement in Arts and Media award.  Kevin currently serves on advisory committees for Leadership Tennessee and Jackson State Community College and is a board member for theCO in Jackson, Tennessee.  He also hosts a podcast about business in West Tennessee called 40×45.  Kevin lives in Jackson with his wife and business partner, Renae, and their two children. They are active foster parents and are involved members of First Baptist Church, Jackson. They are also some of the few to cheer on the Minnesota Vikings from below the Mason-Dixon line. #Skol Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Online Communities and Marketing Protecting Your Brand and Avoiding Legal Trouble How to Succeed with Digital Marketing for Small Businesses Getting the word out, promoting your blog Building Better Foundations Podcast Videos – With Bonus Content

What does it take to lead a business that creates real impact while growing sustainably?In this episode of Today's Business Leaders, Monika Alvarez sits down with Michael Jacobson, CEO of French Florist. Trusted by top brands like Dior, BMW, NFL, and more, Michael shares how he transformed a family business into a thriving company driven by passion, purpose, and customer connection. Tune in to learn how he hires smart, leverages failure as a growth tool, and differentiates his brand through authenticity, emotion, and trust.

If you're constantly asking yourself "what do they want me to say?" instead of "what do I want to share?" you might be building a fake community instead of a genuine one. This episode will help you understand the difference and why it matters for your business. Today I'm diving deep into the psychology behind content creation and why so many of us end up people-pleasing our way to an audience that doesn't actually stick around. We're talking about the difference between having spectators who clap and leave versus active participants who buy into your essence and stay through your pivots, mistakes, and boundary-setting. Here's the truth: scared people don't become well-known, and boring people don't get paid. If you're trying to make everyone love you and never want to upset anyone, you'll never stand out or get the visibility you're craving. Your brain literally filters out sameness. It only pays attention to emotion, polarity, and what's different! I'm breaking down why we cater to fake communities (spoiler: it's often about that inner child need for validation and safety), how to spot whether your community is genuine or performative, and what to do if you realize you've been building the wrong kind of following. Plus, I'm sharing the mindset shifts you need to make if you want to attract people who will stick with you for the long haul. In today's episode, we're talking about: The difference between audience and community  How to spot a fake community  The psychology behind people-pleasing content  What makes a genuine community stick around through pivots, mistakes, and changes in your business How to start building real connection by detaching from metrics  Connect with me:  Website Join our email list! Instagram Pinterest   Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

In this episode of Change Leader Insights, Jessica Crow speaks with Sue Kirchner, founder of Brand Strong Marketing and host of The Turbo Branding Show, about a critical—but often overlooked—element of organizational change: brand. Mergers and acquisitions (M&A) are among the most complex and emotionally charged changes an organization can face. While operational integration gets most of the attention, Sue makes the case that brand strategy is just as essential to success. Why? Because brand is how people connect to the change—and how they decide whether or not to believe in it. For over 25 years, Sue has helped thriving businesses create Wow! Brands, allowing them to scale faster, easier, and more successfully. Her Brand Strong Methodology has enabled organizations to attract the right customers and employees, enter new markets, create amazing customer experiences, and increase sales consistently. She is also the host of the Turbo Branding Show, a podcast and video show designed to help Founders and CEOs of thriving businesses ignite their growth by leveraging their brand to grow faster, easier, and more successfully. Sue's insights into how brand impacts behavior, culture, and performance make this episode a must-listen for any leader guiding their organization through change. Highlights from the conversation include: ☑️ Why brand is a strategic lever during M&A, and how it helps align teams, customers, and investors ☑️ How emotional loyalty to a brand impacts adoption and morale during major change ☑️ The most common brand-related mistakes leaders make during M&A (and how to avoid them) If your organization is navigating M&A or any large-scale transformation, this episode will have you rethink how brand fits into your change leadership approach, and why it's not just a marketing concern – but a human one! Link to website: https://brandstrongmarketing.com/

Turning the unknown into a must-watch story is what this episode is all about! Find out the five pillars behind powerful founder-led positioning, how to build market credibility when your product isn't ready, and the secret to real thought leadership in innovation.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:13 Marketing Innovative Products08:27 "Successful Launch After Setbacks"13:21 Authenticity Over Image for Success16:16 Crisis Communication Lessons21:43 Embracing Diverse Company Spokespeople22:59 Finding Authentic Spokespeople27:44 Brand Strategy and Audience Targeting29:23 "Diverse Voices Strengthen Brand"33:13 Mentoring Marketers: Expert Advice37:05 "Journalists as Company Storytellers"40:21 Repeat Mistakes Frustrate Me==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

In Episode #88, Ross is joined by Michael Wolff, Co-Founder of Wolff OlinsMichael Wolff is a branding pioneer who bridged the gap between design and business strategy, guided by his belief that “design is an act of imagination made real”. As co-founder of Wolff Olins, he created transformative identities for Apple, Audi, Volkswagen, BT, and Orange, setting new benchmarks in corporate branding.With imagination, empathy, and curiosity at the core of his work, Wolff remains a singular voice in branding, dedicated to revealing the true character of the companies he helps shape.In this conversation, they explore the lessons that only a lifetime of imagination and curiosity can teach. They talk about expanding the very idea of success, why joy and usefulness are a brand's highest calling, and the deep honour that comes when a company trusts you with its self-expression.Find show notes and episode highlights at https://nwrk.co/omq-michaelw. To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

Welcome back to Your World of Creativity, the podcast where we explore how creative professionals around the world are bringing their ideas to life — from inspiration to implementation.Today, we're diving deep into the high-stakes, high-impact world of healthcare branding. Our guest is Joe Daley, President of Addison Whitney, a global leader in brand strategy, identity, and naming — especially in the pharmaceutical and healthcare sectors.https://www.addisonwhitney.com/linkedin.com/in/joseph-daley-4535698Joe brings decades of experience across healthcare sales, marketing, advertising, and strategy, and now leads an award-winning team that's behind the names of nearly 50% of the top 200 prescription drugs on the market.He's here to share how Addison Whitney is pioneering the use of AI in brand naming — especially with the launch of Ari™, the first AI-based brand design application tailored for pharma.1. From Sales to Strategy to Creative Leadership“Joe, your journey from pharmaceutical sales rep to global branding leader is quite remarkable. How has that full-spectrum view of healthcare shaped the way you approach brand strategy today at Addison Whitney?”2. The Art and Science of Naming Pharmaceuticals“You've said naming a drug is a peculiar and specialized process. Can you walk us through what makes naming in the healthcare space so unique — and what success looks like in this arena?” “What are some recent branding trends you're noticing in clinical trial naming or tech-health crossover products?”3. Ari™ – Merging Human Expertise with AI“Tell us about Ari™ — your proprietary AI platform. What inspired its development, and how does it amplify rather than replace the creative work your team does?”4. Creative Compliance: Balancing Innovation and Regulation“Pharma branding has to navigate regulatory approval, global trademark clearance, and more. How does your team maintain creativity within these tight guardrails?” “How does your team collaborate globally across cultures and languages to develop universally resonant brands?”5. Future Vision: Creativity in a Regulated World“As the boundaries between healthcare, tech, and consumer branding blur — where do you see the next frontier of creative innovation coming from in brand design?” “What advice would you give to a young creative entering the healthcare branding space?”Joe, thank you for sharing such incredible insights into the fascinating world of brand naming and strategy — especially how you're combining three decades of expertise with the power of AI to shape the future of healthcare brands.Listeners, as always, we want to thank our sponsor White Cloud Coffee Roasters. You can get 10% off your first order by using the promo code CREATIVITY at checkout. Visit WhiteCloudCoffee.com to learn more.Make sure to subscribe to Your World of Creativity on your favorite podcast app, leave us a rating and review, and join us next time as we continue to explore the creative process around the world and across industries.

Brand diagnosis is the most underrated step in strategy. AI can detect patterns and form hypotheses, but human judgment makes the calls. We are sharing the CLEAR framework: a 5-step audit system that helped Nycil, Sugar Free, and ITC turn around their brands.The first AI question isn't "give me ideas." It's "help me diagnose." Think of AI as a smart junior colleague. Let it probe, push, and surface what you're missing. Then YOU do the synthesis. That's how you turn AI into a strategic accelerator, not just a speed tool.Please visit Jasravee at ⁠https://jasravee.com/⁠Email Jasravee at jasravee@gmail.comCLEAR Brand Audit: Five Strategic Prompts for Brand Diagnosishttps://drive.google.com/file/d/1NVaL-9DYCu4YRSWDGx4zPt-knX8LC_GZ/view

The foundational brand campaigns of Home Depot, Chick-fil-A, RAM Trucks, Hummer, Fiat, Motel 6, Corona, Chili's, Stanley, and Southwest Airlines were all born in Texas. We recorded live at TRG to talk about this great body of work and what makes them Texas originals. I was joined by Derek Dabrowski, SVP, Head of Cold Brands at Kuerig Dr. Pepper, Terrence Reynolds, CCO, at TRG, Kate Rush Sheehy, CSO at GSD&M and Christopher Owens, Head of Brand Strategy at TRG. You can watch this episode on our website or YouTube Channel. Thanks to Tracksuit, Ipsos and The Effies for supporting this year's live tour.

Episode 316 hosts Meg McNeil (Director & Registered Nurse from Brisbane, Australia) & Bek McNeil (Director & Business Manager from Brisbane, Australia) In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 20 we discuss the success, challenges and future with two of the founders of Derm Haus. Our guests discuss their journey into the aesthetics industry, starting as a side hustle and growing it into a thriving business with two clinic locations and a team of 11.  They share how they created a supportive work culture, handling the financials and logistics of a growing business, and the importance of using each team member's strengths. We also cover their strategies for marketing, patient retention, and the impact of word-of-mouth referrals. Our discussion wraps with insights into future plans for Derm Haus, including a focus on women's health and regenerative medicine, and the challenges of maintaining a successful business in a rapidly changing industry.  00:00 Introduction 01:20 Business of Injecting: Episode Overview 02:26 Meet the Derm Haus Team 03:38 Starting the Business: Challenges and Growth 10:20 Bringing Bek Onboard  17:46 Client Selection and Business Strategies 20:42 Managing Stock and Team Consistency 26:59 Creating an Employee-Centric Workplace 28:05 Deciding on New Treatments and Devices 32:05 Pricing Strategies and Financial Management 37:15 Staff Retention and Incentives  41:09 Marketing and Brand Strategy 45:08 Future Plans and Business Growth  49:26 Reflecting on the Journey and Final Thoughts SUBSCRIBE TO OUR PATREON FOR EXCLUSIVE PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US

What if the key to standing out wasn't finding your niche… but attacking the norm? Learn more at https://justcreative.com/podcast In this provocative episode, we sit down with Todd Irwin, Chief Strategy Officer at Fazer and author of the new book De-Positioning (Amazon), to challenge the status quo of brand strategy. Drawing on decades of experience with both global giants and venture-backed startups, Todd reveals why traditional positioning frameworks are falling short—and how De-Positioning flips the script. You'll learn: Why most brand positioning fails to drive real impactHow to win by challenging category conventionsWhat CMOs and founders get wrong about brand-growth alignmentHow to put De-Positioning into practice in your own brand today Whether you're a strategist, creative, or founder, this episode will give you a sharp new lens to rethink how your brand competes.

Here's the truth about brand. It isn't one-dimensional. The strongest brands create experiences across every sense, building memories that last long after a purchase. In episode 97 of Brand Story, Simon Hill, President, FutureBrand North America, shares how the best brands stand out in markets where products often look the same. We explore the frameworks FutureBrand uses to align leaders and global teams, how emotion tips decisions, and why consistency across every sense matters more than ever.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/transforming-brandsContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction & Simon Hill Welcome(01:22) Leading the London 2012 Olympic Bid(04:50) Lessons from Global Brand Campaigns(09:10) Shifting from Advertising to Brand Strategy(13:05) Working Closely with CEOs & Leaders(15:53) Making Brands Experiential & Human(18:33) The Transformation Ladder(23:40) The Future of Branding & Human Experience(27:06) Being Open to The Power of Brand(29:16) The Power of Human Insight(32:48) Swimming the English Channel for Charity(34:10) Fear, Adventure & Resilience(36:30) Embracing Competition & Growth(38:07) This Chapter of Life Investment(38:58) Advice to My Younger Self

If you're tired of spending every Monday scrambling to create content for the week or feeling like you're constantly behind on your marketing, this episode will completely transform how you approach content creation. Today I'm sharing my Marketing Marathon framework, which allows me to create an entire month's worth of content across 6 different platforms in just 3 focused days. Batching content is a way of working smarter, not harder and it doesn't need to be exhausting.  I used to do content creation weekly, dedicating every Monday to marketing, and while it worked for a while, I started hitting roadblocks when I wanted to get more creative or when I had travel or time off. Instead of forcing a system that wasn't working, I analyzed what was actually causing the bottlenecks and created a solution that fits my current season of business. The key to this framework is preparation. I never show up to ideate during my Marketing Marathon. I come with content topics already collected throughout the month, a calendar strategy for Instagram, custom templates from my Sales Studio team, and a clear plan for what gets done on which day. This allows me to focus purely on execution, which is why I can record five podcast episodes back-to-back without breaking a sweat. I'm breaking down the exact 3-day structure: Day 1 for video and audio recording (highest energy), Day 2 for Instagram content creation (medium energy), and Day 3 for writing and scheduling (lowest energy). Plus, I'm sharing all the prep work that makes this possible and why separating ideation from creation is absolutely crucial. In today's episode, we're talking about: Why weekly content creation was burning me out  The 3-day Marketing Marathon structure  The preparation that makes this framework possible  Why ideation and execution must be separated  How custom templates and delegation through Sales Studio makes the design process seamless and fast Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. Get custom designed assets completely done for you, so you can hit your next record-breaking launch inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

Introductory Summary Paragraph What does it take to honor five generations of history while giving yourself permission to lead differently? In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Anne Bauer, a sixth-generation family business leader, coach, and energy healer, to explore how legacy businesses can evolve without losing their soul. From her company's beginnings as a covered wagon supplier to its global role in the airline industry, Anne shares how creativity, intuition, and energetic awareness shape her approach to leadership—and how family businesses can reframe legacy as a living tapestry rather than a rigid pattern.Key Topics DiscussedTrace the journey of Anne's family business from a 1891 wagon supply outpost to an international airline supplier.Explore how each generation infused entrepreneurial spirit to keep the company resilient through change.Hear Anne's story of shedding old leadership models and embracing her style as the first female president.Learn about her three pillars of legacy—clear communication, healthy boundaries, and energetic awareness—and why they are essential in family enterprises.Discover how reframing crises (like the pandemic) as opportunities can unlock creativity and growth.Understand the metaphor of legacy as a “tapestry,” where leaders choose which threads to honor and which new patterns to weave.Connect with Anne Bauer on LinkedIn or visit thelegacyevolution.comBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

Josh Ott is a sales and marketing leader with over 15 years of experience in startups and media. He is currently Head of Revenue at The Shade Room, the leading digital media platform covering Black culture, with over 42 million followers across social channels. The early years of his career were spent leading ad sales and partnerships with former roles at ABC, BET, MTV,Scripps, and Pivot. His entrepreneurial spirit led him to create a successful grass-fed beef company, which further fueled his passion for brand growth and development. MAGNA Media Trials and The Shade Room released new research that quantifies how Black culture drives consumer spending globally. Despite this influence, brand investments in Black creators and Black-led platforms fall short. The report, Cultural Capital: What Black Culture Means for Modern Brands, highlights the growth opportunity and the risk for marketers who fail to engage authentically.

Topics Discussed:

Want to be seen as the go‑to expert in your space?  Start with a book. Not just for sales, but for shaping a brand that people recognize, trust, and remember. This is a special episode where I joined Christine on the Your Daily Writing Habit. I shared how, over 14 years at The brandiD, I've helped entrepreneurs, authors, and thought leaders grow their businesses online. Why Your Book Can Be the Fastest Path to Authority If you want to be recognized as the go-to expert in your field, a book is one of the most powerful tools you can create. It packages your expertise into something tangible, builds instant credibility, and works as intellectual property you can monetize and leverage.  Self-publishing can generate direct income, but the bigger value is in what the book leads to: higher-ticket client work, keynote invitations, workshops, and programs that deepen your authority. How to Keep Your Book Working for You Long After Launch Your book shouldn't gather dust once it's published. Pull out key ideas or stories and turn them into social posts and blog articles to keep your message in circulation. Offer a free chapter to grow your email list. Use it to pitch media interviews, local speaking engagements, or library events that connect you with new audiences. And most importantly, get clear on your visibility goals first—whether that's a TEDx stage or building a loyal local following—so every action you take moves you closer to that vision. Enjoy this episode… Soundbytes 07:07 - 07:18 “If someone has enough know-how in a particular area and can put it all in a book, it is such a stamp of approval.” 07:40 - 07:55 “Not everybody has the perseverance and the vision to write a book, and for the people that do, it can so easily be spun into courses or membership sites, keynote speeches, or workshops.” Quotes “A book is a great marketing lead magnet.” “Only be active on social media where your potential target market may be.” “There's so much strategy that goes into the copywriting of a website.” Links mentioned in this episode: Connect with brandiD Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/  Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g  Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host, Christine Ink Website: https://christine-ink.com/ Connect with Christine Ink on LinkedIn: https://www.linkedin.com/in/christineink/

#284 Brand | Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser."Dave and Ari Cover:The key differences between category creation and strategic positioning, and why it matters for B2B marketersThe steps to building a brand story that resonates with both your internal team and your target audienceHow focusing on the last 20% of branding efforts can elevate your company above the competitionTimestamps(00:00) - - Intro to Ari (04:33) - - Rapidly Growing Enterprise Browser Company Secures $375M in Series D Funding (08:42) - - SEO Strategy vs Branding (14:09) - - How Brand is an Art and a Science (19:24) - - Challenges in Cybersecurity Branding (21:08) - - Early Stage Marketing (29:48) - - Cognitive Behavioral Branding (34:57) - - How Ari Manages Projects with the Brand Team (37:07) - - Comfortable vs. Uncomfortable Approaches to Brand Strategy (41:25) - - What Founders Really Want to Do (46:31) - - Balancing the Day-to-Day with Visionary Goals Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

Family firms thrive on loyalty, but unspoken assumptions can quietly derail both relationships and results. In this episode, Dr. Donna Marino, psychologist and family-business coach, shares how leaders can spot early red flags, break the “story loops” that fuel conflict, and rebuild trust with practical, repeatable tools. From succession anxieties to complex realities like addiction, mental health, and dementia, Dr. Donna offers a clear path to healthier conversations, stronger governance, and a culture where people feel seen, heard, and accountable.Key Topics DiscussedSpot early warning signs of relational risk during transitions (succession, retirement, sell vs. pass-down) and intervene before resentment calcifies.Name and test assumptions by labeling them as “stories,” checking facts, and inviting direct conversation to reset expectations.Practice courageous conflict with clear ground rules (turn-taking, no interruptions), active listening, and vulnerability that repairs trust.Address complex issues head-on (addiction, mental health, dementia) and codify governance (bylaws, board terms, and decision criteria) to reduce crisis risk.Rebuild broken trust through one-on-ones, facilitated dialogues, and alignment on shared purpose so teams can move forward together.Navigate succession identity shifts by coaching both generations by supporting the retiring leader's transition and empowering next-gen innovation.Connect with Dr. Donna Marino on LinkedIn or visit drdonnamarino.comBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

If you're frustrated because your content isn't performing despite having great expertise and valuable insights to share, you can make a few simple swaps to address the issue. The problem isn't your knowledge, it's that you're using outdated content approaches and treating Instagram like it's your email list. Today I'm giving you specific content swaps that will take your posts from basic to scroll-stopping, because here's the truth: you can't just repurpose content across platforms and expect it to work. Every platform has a different purpose and people go there expecting different things. When you try to make your Instagram posts do the job of your emails or podcast episodes, everything suffers. I'm breaking down the exact swaps I use with my media mapping framework to transform generic topics into platform-native content that actually converts. From connection-focused posts that go beyond "here's my morning routine" to credibility content that does more than just share client screenshots, these swaps will help you create content that feels fresh, specific, and engaging. The reality is that many of you think you're bad at content creation, but you're actually just being lazy with your content strategy. You're stuck in a repurposing cycle that's making you work harder, not smarter, because content that doesn't perform means you have to create two to three times more of it to get the same results. In today's episode, we're talking about: Why diary-style posts aren't connecting  How to make trend-based content actually valuable  The credibility content upgrade  Why your framework posts aren't landing  The platform-specific approach Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

Monster trucks, skeletons, and a CMO who doesn't think about cost analysis very often. In this in-studio conversation, Torq CMO Don Jeter breaks down how brand-led world-building beats feature dumps, why entertainment now matters more than information on the trade show floor, and how a Monster Jam partnership and an episodic LinkedIn “junior intern” series created real pipeline by earning mental real estate long before buyers are in-market. We get into the 60-day rebrand sprints, showing up at Black Hat, aligning sales and product so bold creative actually converts, measuring what matters when attribution gets fuzzy, and using AI for brainstorming without shipping “AI slop.” Stick around to the lightning round where Don reveals his $10M marketing moonshot and the sacred marketing belief he thinks won't age well. If you care about brand, demand, and breaking B2B sameness, watch through to the end and then queue it up on audio for the commute. Key Moments: 00:00: Brand > Features: Cold Open02:09: Rebrand to Stand Out (Not Blend In)03:53: Trade Show Strategy + Monster Jam Booth07:31: World-Building for B2B Brands10:02: Episodic LinkedIn: Meet “Intern Trevor”13:18: Do Bold Stunts Actually Drive Revenue?20:16: Brand x Product x Sales: Tight Alignment30:04: Polarizing on Purpose: Handling the Haters34:30: Collabs, Culture & Consistency (Beyond F1)38:52: AI for Ideas, Humans for Taste45:00: Hiring Creatives + Technical PMM Muscle48:03 Lightning Round (Super Bowl Ads, Hot Takes & More)  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If “you” online isn't the same you who shows up in person, you're not alone.  Most founders haven't taken the time to align their personal identity with how they present themselves online. But that clarity–on the inside and out–is what gives your brand staying power. This is a special episode where I joined Jesse Paliotto on FastSpring's Growth Stage podcast to talk about personal branding, founder identity, and why branding from the inside out is the only way to build a business that lasts. The SOULiD Framework Every founder already has a personal brand. The question is–does yours reflect the essence of who you are? In this episode, I share the framework we've used with hundreds of entrepreneurs at brandiD to help them uncover their true differentiators, define their vision, and build a brand around what makes them unique.  Practical Tips for Founder Visibility We talk about the most common mistakes entrepreneurs make when they try to grow their brand–and what to focus on instead. I share how to do a quick audit of your digital presence (hint: it starts with a Google search), why AI can't replace real personality, and what every founder needs to know before they hit publish. Whether you're just getting started or working to build long-term visibility, this conversation will help you focus on what really moves the needle. Enjoy this episode… Soundbytes 16:43 - 17:02 “So many people don't do this, but buy your vanity URL. So buy your first name, last name, and the .com. Even if you have a company, it's not so you don't feel like it's about building your personal brand, you should still point that vanity URL to your about page on your corporate site.” 11:01 - 11:18 “When we know what we stand for, we can talk about those things in a way, with conviction–and those also can be very sticky points, both in a positive and negative way to attract our ideal clients.” Quotes “Resilience as entrepreneurs, I think it's absolutely one of the top three qualities we need to be successful.” “In today's world, consumers are so much more savvy around companies they're supporting or not supporting.” “People don't think they have a personal brand. But, we all do.” Links mentioned in this episode: Connect with brandiD Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/ Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g  Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host Website: https://fastspring.com/ Connect with FastSpring on LinkedIn: https://www.linkedin.com/company/fastspring/

The outlook for gift boutiques, online & in person, is shifting fast, and if you're a business owner, you'll want to pay attention. In this episode, I break down what's happening in the market, why customer expectations are changing, and how you can position your business to thrive in the middle of it all.