Podcasts about brand strategy

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Latest podcast episodes about brand strategy

The Find Your STRONG Podcast
Why Building Your Personal Brand Is Crucial As A Fitness Coach with Sonia Zarbatany

The Find Your STRONG Podcast

Play Episode Listen Later Oct 6, 2022 44:46


The amazing Coach Sonia Zarbatany brings her infectious and incredible energy to this week's episode to chat about all things branding! She shares her story of how she pivoted from fashion to coaching, and gives us the goods on how to grow and scale your brand authentically and with purpose.  Save $100 off Your MAXPRO Fitness hereJOIN The YOUR BEST BODY PRIVATE COMMUNITY and for the Password say "Jenny invited me"JOIN The YOUR BEST BODY PROGRAM If you enjoyed this episode, make sure and give us a five star rating  and leave us a review on iTunes, Podcast Addict, Podchaser and Castbox.STRONG Fitness Magazine Subscription Use discount code STRONGGIRL ResourcesSTRONG Fitness MagazineSTRONG Fitness Magazine on IGTeam Strong GirlsCoach JVB Follow Jenny on social mediaInstagramFacebookYouTube

Uncooked
Pig Floyd's Urban BBQ: Evolving BBQ + Creating Business Opportunity

Uncooked

Play Episode Listen Later Oct 6, 2022 40:46


To start a BBQ restaurant, do you need a passion for food or a passion for opportunity? Restaurateur Thomas Ward has both. He grew up immersed in the food industry and honed his skill for entrepreneurship with his flagship bbq joint called Pig Floyd's Urban BBQ. In this episode we explore how he cultivated his passion for building businesses and assessing risks – both in business and on the menu. We'll also dig into how Thomas motivates his employees to stay and actually be excited for new restaurant openings – a rarity in today's restaurant scene.   Some highlights of what we cover: How entrepreneurial grit can lay the groundwork for success How Thomas navigated the mindset shift from owner to leader The importance of creating brand equity from the start Why vulnerability and customer connection are critical for building a brand purpose rooted in truth   About Thomas Ward: After enjoying success in a food truck endeavor, Thomas Ward (aka “Pig Poppa”) opened his first brick-and-mortar restaurant, Pig Floyd's Urban BBQ in 2014 in Florida's Mills 50 district.    Thomas is working on expanding Pig Floyd's and transcending the usual restaurant experience. He is also the host of ‘Beyond the Smoke,' a podcast focusing on the stories and insights of building a business.   Learn more about Pig Floyd's Urban BBQ here: https://www.pigfloyds.com/   Listen to ‘Beyond the Smoke' here: https://www.pigfloyds.com/podcast   If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.  See omnystudio.com/listener for privacy information.

Dog Whistle Branding
How To Actually Market Your Business with Aaron Saari, CMO at OP2 Labs

Dog Whistle Branding

Play Episode Listen Later Oct 5, 2022 77:41


In the following episode of DWB, I'm joined by Army Veteran & West Point Graduate, Aaron Saari, CMO at OP2 Labs which develops, manufactures and sells innovative nutritional supplements under two brand names; FrogFuel and ProT GOLD. OP2 Labs produces the only nano hydrolyzed collagen® protein supplements in the world.Find Frog Fuel at: https://frogfuel.com/Connect with Aaron on LinkedIn: https://www.linkedin.com/in/aaronsaari/Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Vibrations by Dynvibe
Episode #31 Comprendre les consommateurs du segment ultra-prestige grâce à la SMI - Interview avec Marie Dupré Slioussarenko

Vibrations by Dynvibe

Play Episode Listen Later Sep 29, 2022 27:17


Nous vous emmenons dans l'univers des alcools ultra-prestiges au travers d'une interview avec Marie Dupré Slioussarenko, Head of Consumer Insights & Marketing Effectiveness pour la marque de Cognac Martell, chez Pernod Ricard. Nous échangeons sur la façon dont les études de Social Media Intelligence lui permettent d'explorer des domaines complémentaires à ce qu'offrent les études traditionnelles. Elle nous dévoile, avec conviction, pourquoi les marques ultra-prestiges ont beaucoup à apprendre de ce que les consommateurs expriment spontanément sur les médias sociaux. Nous revenons également sur son engagement à rendre les insights clairs et actionnables, pour tous les intervenants au sein de l'écosystème de la marque : les équipes Marketing ou encore les collaborateurs en R&D. Pour aller plus loin, écrivez-nous à vibrations@dynvibe.com. Si ce podcast vous plaît et que vous souhaitez nous soutenir, n'hésitez pas à le noter 5 étoiles et à laisser un commentaire sur la plateforme d'écoute de votre choix. Nous vous souhaitons une bonne écoute ! Vibrations by Dynvibe est un podcast produit par le studio Encore Encore, réalisé par Chloé Wibaux et Capucine Lebot, sur une idée originale de l'équipe Dynvibe.

Nonprofit MBA
Brand Strategy and Audience Targeting for Nonprofits With Beth Brodovsky

Nonprofit MBA

Play Episode Listen Later Sep 29, 2022 40:07


Nonprofit branding has become increasingly essential than ever. With many charity organizations with similar missions sprouting forth day by day, it has become imperative that you set your nonprofit apart from too much competition through an effective branding strategy. Strategic branding will help you cultivate donor loyalty and differentiate you from other organizations so that you can attract more donations to further your nonprofit mission. In fact, a well-defined and executed brand strategy affects all aspects of your nonprofit and connects directly to your target audience's needs and emotions. In today's podcast, Beth Brodovsky from Iris Creative and Stephen Halasnik from Financing Solutions discuss brand strategy and audience targeting for nonprofits.

The Fit2Fat2Fit Experience
EP357: Biohacking and Brain Boosting with Michael Brandt

The Fit2Fat2Fit Experience

Play Episode Listen Later Sep 28, 2022 47:09


Michael Brandt is a biohacker, entrepreneur, and Co-Founder/CEO of H.V.M.N. In this episode of the Fit2Fat2Fit Experience, Drew and Michael chat about Michael's background as an athlete, product manager at Youtube, Professor of Brand Strategy, and ultimately his journey into entrepreneurship. They also discuss the founding of H.V.M.N., the evolution of ketone esters, and how they are working to bring this incredible nutrition technology to the masses. If you have ever wondered how ketone esters could supercharge your brain and body, then you don't want to miss this episode!   HIGHLIGHTS:   [04:02] Michael's background in running, why he loves it, and how he stumbled into the role of co-founding and becoming the CEO of H.V.M.N.   [11:55] Why endurance runners are adopting the ketogenic diet in order to promote metabolic flexibility, and the story behind how H.V.M.N. was founded.    [24:09] Why ketone esters were historically so expensive, Michael's experience on Shark Tank, and how ketone esters may be utilized by everyday people in the future.   [33:05] The process of building H.V.M.N., the difficulty of scaling a start-up with a widely unknown product, and how Michael incorporates Ketone I.Q. in his daily life.   [39:20] How ketone esters have been shown to improve sleep and recovery, and other unique uses for ketone esters.   SPONSORS:   H.V.M.N. — Ketones are nature's superfuel, proven to support energy, focus, endurance, and more. Developed alongside the U.S. military and top universities, Ketone-IQ™ delivers all those benefits in one drink. No caffeine, no sugar—just clean, on-demand energy for superior physical and cognitive performance. Use the code “fit2fat2fit” at checkout for 10% off of your order!   Dry Farm Wines — You can have alcohol on the ketogenic diet. Use this link for a bottle of wine for $.01 with any order.   SHOW LINKS:   @bdm_runner on all socials! @hvmn Take the Fit2Fat2Fit Podcast Listener Survey Fit2Fat2Fit on Facebook  @Fit2Fat2Fit on Instagram Fit2Fat2Fit Book  Keto School Program Complete Keto Book Email Drew: info@fit2fat2fit.com

Dog Whistle Branding
Breaking Down How To Make a DTC Brand with Bryan Welfel, CEO of The Beard Club

Dog Whistle Branding

Play Episode Listen Later Sep 28, 2022 58:28


For a while now on the show, I've been geeking about Direct To Consumer Brands, which is why I was so excited for this episode's guest, Bryan Welfel, CEO of The Beard Club,a DTC Brand that helps men look their best by providing high-quality grooming products at affordable prices delivered right to their door. I met Bryan back in 2020, shortly after I launched THRIVE, an entrepreneur program I run for our kids at IRONBOUND Boxing. Bryan was interested in what I was doing, gave me some advice, and even hired one of our kids to do some content work with them. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Find The Beard Club at: https://thebeardclub.com/

Apartment Academy
Perspective Shift: Transitioning from Vendor to Operator in a Multifamily Career with Abbie Huffman

Apartment Academy

Play Episode Listen Later Sep 28, 2022 17:53


This week we welcome Abbie Huffman, Director of Business Development and Brand Strategy at CIG Communities as we continue our conversations from Apartment Academy LIVE recorded at Apartmentalize 2022. Abbie joins us to discuss her unique journey in the industry with the transition from vendor to operator in her multifamily career. About the Apartment Academy: The Apartment Academy podcast is hosted by Leonardo247 founder, CEO, and Professor of Property, Daniel Cunningham. Each 20 to 30 minute episode features an insightful and educational conversation with a leader in the multifamily industry. Check out all the episodes from Season 1 and 2 and subscribe to get the latest episodes from Season 3 as they release!

Brand Identity Design
SE03/EP3 The Power of Intellectual Property w/ Ana Juneja

Brand Identity Design

Play Episode Listen Later Sep 28, 2022 82:12


During this episode, we will discuss the different types of Intellectual Property, advantages & how owning a IP enhances your company value + provides a competitive point of differentiation in the marketplace as a part of “The Dark Side of Entrepreneurship” series. Join us! Guest Bio- Ana Juneja is the #1 Trademark Lawyer on Social Media. She is an entrepreneur, digital creator, and an intellectual property attorney. She is passionate about helping business owners, celebrities, influencers, and creators monetize their intellectual property. Ana has filed and registered over 6,000 trademarks in over 200 countries. Ana has also been featured on major news networks throughout the United States for representing high profile cases and for her viral social media content featuring business and legal tips. Ana's Website- https://www.anajuneja.com/ Book a Call w/ Ana- https://ana.app/ Ana's LinkedIn- https://www.linkedin.com/in/anajuneja/ Ana's Instagram- https://www.instagram.com/anajuneja/ Host Details: Book your Brand Strategy

One More Question
Runner and Clubhouse Pictures are reimagining how we tell stories in Web3 | Bryce Anderson

One More Question

Play Episode Listen Later Sep 26, 2022 53:18


In Episode #63, Ross is joined by Bryce Anderson, Production Executive at Clubhouse Pictures and part of the team bringing Omega Runner to life.Bryce Anderson started his career and bought his first Bitcoin as an assistant at United Talent Agency. He joined Clubhouse Pictures when it was founded in 2015 and has worked on the producing team for Bright, Birds of Prey, and I, Tonya, among others.Ross and Bryce discuss why Bored Ape Yacht Club is similar to Hello Kitty, what people get wrong about film3, and why Clubhouse Pictures are reimagining storytelling in Web3 Highlights from the conversationA lot of people in Web3 don't realise turning a static image into global IP for entertainment is a huge liftThe Bored Ape brand is really powerful as an image. I would compare it to something like Hello KittyThe other mark of good world-building is that there's a lot more to do in it, a lot more to exploreI don't want to be the dragon that sits on a pile of IP goldThe potential for the next Marvel or the next Disney exists in Web3A lot of what inspired us to do this is fan fiction More about Bryce Anderson Bryce Anderson started his career and bought his first Bitcoin as an assistant at United Talent Agency. He then worked in creative development at Warner Bros. before joining Clubhouse Pictures upon its inception in 2015. He has worked on the producing team for Bright, Birds of Prey, and I, Tonya, among others.Find Bryce here: Twitter | LinkedIn Show NotesPeople:Bryan UnkelessCedric Nicolas-TroyanBlaise HemingwayCompanies and organisations:RunnerUnited Talent AgencyYUGA LabsHello Kitty How you can helpThere are four ways you can help us out.Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn't like, or what you'd like to hear more (or less) ofTell us who you'd like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.For cutdowns of the podcast visit our YouTube channel.Subscribe iTunes, Spotify, Stitcher, Google PodcastsMusic by: @dcuttermusic / http://www.davidcuttermusic.com

The Cortez Hustle Show
How To Get Your Brand Right For Small Businesses | The Cortez Hustle Show Ep 369

The Cortez Hustle Show

Play Episode Listen Later Sep 26, 2022 58:47


As a small business owner, you know that building your brand is key to success. But what if you're not sure where to start? Don't worry, we've got you covered! In this post, we'll share some tips on how to build your brand and get started right away. So read on and get ready to take your business to the next level!If you're a coach, consultant, network marketer, or online influencer looking to build an amazing brand, check out https://personalbranding365.com It's an amazing resource for walking you through the process of building a powerful, profitable personal brand step-by-step.Introducing the Automated Leads Machine!!! Get 20 FREE laser targeting leads on us just for booking a live demo here https://www.localbizmarketingpros.biz/leadsLaunch your own Software Company in 30 Days with Go HighLevel. Free course walks you through every step from setup to getting your first client. The course is free and you can start with GHL for free for the first 14-days. Literally no risk to you https://saas.digitalempiresystem.comGrab your FREE copy of  @Russell Brunson - ClickFunnels  "Expert Secrets" by clickinghere https://bit.ly/tomexpertsecrets1 After you complete your purchase for the book I HIGHLY recommend that you take the upsell and get all of the books in the trilogy. Trust me, you'll need them all.Join our FREE Facebook group here: https://www.facebook.com/groups/localbizmarketingmastermindFree Internet Marketing Checklist For Small Business Owners https://www.localbizmarketingpros.com/checklist-downloadGoogle My Business 3.0 Training Guide https://gmb.blackbizsuccess.com14-Day FREE Trial with Go HighLevel click here: https://bit.ly/tomghlFree business credit masterclass https://bizcredithelper.comThe Cortez Hustle Show Book Of The Month is "Expert Secrets" by Russell Brunson Get Your Free Copy Here!Text the keyword "Mastermind" to 314-866-4053 to join our private group and get hundreds of dollars in free training & resources weekly. This mastermind is 100% FREE.Support Our Show Partner Bob CraneClick here for FREE Financial Resources: https://bit.ly/tchsbobOpen Arms Wellness - For all of your mental health needs. Take a quick survey to get matched up with the right counselor today: https://bit.ly/h2htherapistmatchOther helpful resources:Dominate Social Media And Build An Attractive, Powerful Profitable, Personal Brand https://personalbranding365.comDesign stunning graphics for your brand try Canva Pro here https://bit.ly/tomcanvaUse Content Study to schedule your social media post to be omnipresent on all platforms: https://tomcontentstudio+++3 TOOLS EVERY ENTREPRENEUR NEEDS TO GROW +++1. Digital Marketing Platform - Create your own websites, sales funnels, digital products, online communities, and more with the Digital Empire System. It's the Premier All-In-One Digital Marketing Platform. Start your 14 Day FREE trial of Go HighLevel by Clicking Here!2. Mentorship/Mastermind - Every entrepreneur should have a coach, mentor, or be part of a mastermind group. The Monetize My Life Academy is the premier Digital Marketing Mastermind for entrepreneurs looking to get more out of the internet and social media. If you're looking to grow your online presence this is the mastermind group for you. Click Here3. Financial Education - Ask any entrepreneur why they're building a business and I guarantee that "LEGACY" is in their top 3 answers. Having the right financial education is what makes building that legacy a reality. Our FinancialEdge membership is designed with unlimited access to professionals to help you Minimize Taxes, Improve Credit, Reduce Debt, And Grow Your Money For Retirement with Done-For-You Real Estate Investing and Other Strategies. Click Here==ABOUT THE CORTEZ HUSTLE SHOW==iTunes: Click HereStitcher: Click HereSpotify: Click HereGoogle Podcast: Click HereAmazon Music: Click Here====================================================Email: hcortez@ThorntonOnlineMarketing.comWebsite https://localbizmarketingpros.comhttps://www.facebook.com/localbizmarketingproshttp://instagram.com/localbizmarketingproshttp://twitter.com/cortezspringerDISCLAIMER: H Cortez aka Financial Health Mentor is NOT afinancial advisor/planner or CPA. The information shared on this channel is not financial advice but instead examples of actual experiences of H Cortez and the guests of the channel. Also, any mention/reference to income is NOT a guarantee but merely an example of potential income that could be made if one puts in the work required. Always see a certified professional assist you in your financial matters. Finally, the links recommended in most cases pay me a small commission if you were to click through and buy. That's one of the ways I finance the podcast.=====REFERENCES & ACKNOWLEDGEMENTS=====Article Reference: https://sba.thehartford.com/business-management/marketing/small-business-branding/1 Minute Motivation YouTube CreditShow Some Love To The "Rouzard TV" Channel: Click Here1 Minute Motivation Video: Click HereIntro Music for The Cortez Hustle Show Intro Courtesy of Anno Domini Beats

Brand Tuned - Smart Thinking, Better Branding
Brand Strategy for Start-ups and Beyond

Brand Tuned - Smart Thinking, Better Branding

Play Episode Listen Later Sep 23, 2022 23:18


In this episode, I talk about brand strategy for start-ups. Brand strategy is an overused term in the branding industry. I discuss what makes for a good brand strategist and how they can best support businesses. Sometimes, design is what's needed. Other times it's support to understand which segment to target and how to discover buyers' wants and needs. When working on brand strategy it is essential to be aware that there is a world of difference between the actions you need to take for a start-up to those you would take for an early-stage business to those you would take for an established brand. The work differs, not just because of the size or stage the business has reached but also due to the reason that the business is seeking your support with its brand strategy.  I discuss: - The different brand strategies- Proof of concept- What makes for a good brand strategist- The different needs that start-ups and early-stage businesses have- Why choosing names and identifiers needs to be informed by intellectual property law.Valuable Resources:Brand Tuned NewsletterBrand Tuned Training Courses

The Presence Podcast
Building Your Presence: How to Create a Brand Strategy That Generates Real Estate Deals

The Presence Podcast

Play Episode Listen Later Sep 21, 2022 58:35


Join us for a free training where we will cover with guest speaker and world-renowned performance coach Chirag Shah. On the call, we will finally answer your burning question: “how do I create content that drives results for my business?” During this session, Chriag will cover how to: Leverage a unique reflection marketing strategy to attract your ideal clients Create highly effective evergreen content that works for you, no matter the market Make “I don't have time” an excuse of the past and spend less than 30 minutes a week creating stop-worthy content To watch the video version of this podcast, please click here.

Brand in Demand
The Perfect Content & Personal Brand Strategy for a Busy CEO

Brand in Demand

Play Episode Listen Later Sep 21, 2022 43:48


You're a busy founder/CEO, I get it. But that doesn't make building a brand and creating content less important to the growth of your business. You've heard and seen other businesses win clients, attract top talent, and empower their team through creating content and building personal brands. Now it's your turn! In this episode I discuss two simple strategies that you can implement today! :) (PS: The Q and A in this one is GOOD!) EQUIPMENT I'VE USED AND RECOMMEND

Brand Identity Design
SE03/EP2 A Powerful Mindset can Help You Achieve Anything w/ Melissa Kent

Brand Identity Design

Play Episode Listen Later Sep 21, 2022 92:10


During this episode, Melissa would speak about her entrepreneurial journey & how developing a growth mindset empowered her to take control of her life irrespective of her family commitments and create her ultimate destiny as a part of “The Dark Side of Entrepreneurship" series. Join us! Guest Bio- Melissa Kent is an "Educational Consultant" specialized students with special needs based in Clearwater, FL. She holds a masters degree from the University of South Florida and has served the community with over 10 years of teaching. The core of her teaching experience has been working with exceptional students, She happily serves her clients with educational consulting services along with private one on one lessons in all subject areas. Her mission statement is simple: Your child's success is her success. “Mindset is everything. Like the eye of a storm -find the sunshine and calm within you, even if there is chaos outside of you.” Melissa's Website- https://theeducationalconsultant.com/ Melissa's LinkedIn- https://www.linkedin.com/in/melissa-kentma/ Melissa's Instagram- https://www.instagram.com/melissatheadvocate/ Host Details: Book your Brand Strategy

The BrandMade Podcast
The Hidden Link Between Branding & Affirmations

The BrandMade Podcast

Play Episode Listen Later Sep 21, 2022 7:47


This week I'm using affirmation to help explain and revel some big issue that could arise, and help you gain some clarity on how you need to be looking at your brand. Affirmation may seem a little wacky to you and I've been on a the marry go round as to whether or not they work. But as as kindly to put your personal opinions  aside for a moment and listen to this episode with an open mind. And you may just feel clear on how what makes a brand tick! Show Notes: oliviagoodenough.com/blogFor Custom Brand Identity Enquires - Please Use Enquire Form On My Website: oliviagoodenough.comInstagram: @olivia_goodenoughEmail Adress: design@oliviagoodenough.com--DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!Thank you for supporting The BrandMade Podcast so I can continue to provide you with free helpful branding information every Wednesday!

Boss Girl Creative Podcast | A Podcast for Female Creative Entrepreneurs

This week, I'm wrapping up the business trifecta series with why you need a brand strategy. Brand strategy is the character or personality of your business. It's how you communicate your business values and what makes you different. Tune in to hear the 8 steps of working through creating a brand strategy for yourself! INSIDE THIS EPISODE

Dog Whistle Branding
Getting the Right Message In Front of An Audience That Can Say Yes with Matt Handal, CMO at MCFA

Dog Whistle Branding

Play Episode Listen Later Sep 20, 2022 63:59


Today on DWB, I'm joined by Matt Handal, CMO at MCFA, a Service-Disabled Veteran-Owned Small Business providing planning and strategy, program management and construction management services to a wide variety of project types for the DoD, as well as  other federal, state, and local agencies. MCFA was one of the first big clients at IRONBOUND Media, where we produce their show, “Inspiring People & Places.'Over the last year my team and I have been working hand and hand with Matt to streamline the operations of the show, and get the most out of the content. Matt is no stranger to content creation, he's well known in the Architecture, Engineering, and Construction Industry, commonly referred to as AEC, for his website “help everybody everyday,” where he provides educational content to help some of the nation's leading AEC firms. Find Matt on his website at: https://www.helpeverybodyeveryday.com/Or by emailing him at: matt@helpeverybodyeveryday.com

Hitting The Mark
Alex Matisse: Founder, East Fork

Hitting The Mark

Play Episode Listen Later Sep 16, 2022 47:13


Alex Matisse, who made it a strategic point not to name his brand after his famous last name (yes, he is the great-grandson of one of the most influential artists to ever live, Henri Matisse), co-founded East Fork, a pottery brand I cherish and study from the outside for a lot of reasons, all of which you will learn more about during this very sincere and insightful conversation. Alex and I talk about the soul of a brand and how to keep it intact, his dislike of the word authenticity, the constant – which he sees as positive – struggle that drives his artisanal 'made in the US' business, and how he and his two Co-Founders created a brand that those who know came to love and even obsess over.Yet another conversation that reminds me of why I love bringing this show to you – and why I love spreading these insights on the often intrinsic art of crafting brands people truly love.

Real People, Real Business
Jaime Di Dio - Branding That Feels Right

Real People, Real Business

Play Episode Listen Later Sep 15, 2022 43:48 Transcription Available


Jaime is a brand strategist, creative director, and consultant who helps small businesses craft comprehensive big agency caliber branding with the customization and accessibility exclusive to one-on-one consulting.In this episode, we learn about what took Jaime from Los Angeles to living in Japan, how she went from design school to working in an interior architecture firm, and how she made the leap from agency work to freelancing and consulting as a designer serving international clients.Jaime works with wellness and socially conscious small businesses and explains what drew her to that niche. She describes how a cold pitch to do free work launched her business, the parallel she discovered between branding and living in a foreign country, and how she approaches growth in her business. As a branding expert, Jaime shares how she defines branding, the importance of feeling “right” in your business, the 2 frameworks she uses to help her branding clients, the difference between building a personal brand vs. a business brand, how to know when it's time to update your branding, and what she thinks is the biggest misunderstanding about branding. Finally, Jaime tells us how she finds clients, the one thing she wishes she knew before she got started in business, what she's looking forward to in the future, and what she thinks is real as a business owner. Find Jaime at:Website: https://www.studioaiuto.com/Instagram: https://www.instagram.com/jaimedidio/LinkedIn: https://www.linkedin.com/in/jaimedidio/Visit Stephanie at: https://stephaniehayes.biz/Follow me on Instagram | Facebook | LinkedIn | Twitter Support the show

Dog Whistle Branding
How-To Successfully Niche Down & Use Community Building as a Growth Strategy with Spencer Payne, Co-Founder and President of Brotallion

Dog Whistle Branding

Play Episode Listen Later Sep 14, 2022 51:19


Today on DWB, I'm joined my boy Spencer Payne, Co-Founder and President of Brotallion, a veteran-owned business passionate about fostering aircrew presence and supporting the Army Aviation community. Spencer and his team produce branded apparel that authentically represents military aviation culture, while also donating a percentage of their profits to support Army Aviation Gold Star Families through the Brotallion Blue Skies Foundation. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Find Brotallion at: https://brotallion.com/

One More Question
Web3's value is NOT in technology | Jack Butcher, Visualize Value

One More Question

Play Episode Listen Later Sep 12, 2022 50:29


In Episode #62, Ross is joined once again, by Jack Butcher, Founder of Visualize Value.Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. In search of fun and freedom, he started his own agency...and found neither. After 2 years of further iteration, he built Visualize Value – a project he used to build a network of mentors, a $1M/year product business, and an audience of 600k+ people.Ross and Jack discuss the common misconception that Web3's most valuable attribute is its technology, why building a strong network is so important, and How Web3 will create stronger brand communities. Highlights from the conversationIf every product that you make is [based on] your customer's ability to install Metamask, you're gonna kill your businessOne of the strongest schools of thought in NFTs is the idea of incentivizing the propagation of an idea or a memeIn the world of brands and companies, trends and technologies come and go. This one [Web3] feels like it has far more economic validationThe really difficult thing to do is to get people together that have similar values, interests, and complementary skill setsA lot of what this technology enables are novel ways of collaborating [and] playing with economicsYour 200,000 Twitter followers aren't gonna participate, but there might be half a dozen that are materially invested in the work and can support at an outsized contribution More about Jack ButcherJack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. It was fun, but the opposite of freedom. In search of freedom, he started his own advertising agency. It was not fun, and even less freedom.After two years of iteration, he figured out how to transition to highly specialized (and fun) consulting, which resulted in a product business: Visualize Value. VV is a project he used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 600,000 people. Now, Jack spends all of his time making things that make it easier to learn, teach, build, and sell.Find Jack here: Twitter | LinkedIn | Instagram (Visualize Value) | Visualize Value Show NotesCompanies and organisations:OpenseaeBayFoundationStripeMiscellaneous:CryptopunksCC0NounsDAOMorning BrewMetamaskHow you can helpThere are four ways you can help us out.Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn't like, or what you'd like to hear more (or less) ofTell us who you'd like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.For cutdowns of the podcast visit our YouTube channel.Subscribe iTunes, Spotify, Stitcher, Google PodcastsMusic by: @dcuttermusic / http://www.davidcuttermusic.com

The Consumer Insights Podcast
Scaling Consumer Centricity for Business Impact with Ashley Hopkins, Head of Brand Strategy and Product Marketing at Wayfair

The Consumer Insights Podcast

Play Episode Listen Later Sep 8, 2022 27:53


How do you turn consumer-centric vision into impact? And more importantly, how do you build a consumer-centric culture for the whole organization, especially when you're working with limited resources? The right priorities, an open mind, a clear road map, and an appreciation for nuance can go a long way. In this episode of The Consumer Insights Podcast, Thor is joined by Ashley Hopkins, Head of Brand Strategy and Product Marketing at Wayfair.

Dog Whistle Branding
Developing and Monetizing Deep & Transformational Expertise with Philip Morgan, Author of “The Positioning Manual for Indie Consultants: Find the strategic beachhead that will amplify your visibility, momentum, impact, and profit.”

Dog Whistle Branding

Play Episode Listen Later Sep 7, 2022 62:25


Today on DWB, I'm joined by Specialization and Positioning expert, Philip Morgan. Phil is a master at his craft and helps entrepreneurs transform their businesses to expertise incubators for their Niche. We have a great discussion on the show about his methodologies and what it takes to develop and monetize expertise. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com To learn more about Philip and The Expertise Incubator visit: https://philipmorganconsulting.com/ Purchase his book here: https://amzn.to/3CxrUxh

THIS. with Shauna Griffiths
S2 Ep27: Jennifer Matthews on getting the most out of everything: your job, network, and more

THIS. with Shauna Griffiths

Play Episode Listen Later Sep 6, 2022 39:52


Jennifer Matthews is the Vice President of Brand Strategy at FanDuel  In this episode, Jennifer talks about:  What FanDuel is, and who they're for. Hint: there's a little something from everyone  What a day in her life looks like in this role   Her leadership style and how remote work plays a part  Why knowing what you want to get out of a job is important   A little preview of FanDuel's upcoming NFL Campaign   And much more!  

The Brave Marketer
Favorability Focused Storytelling For Nestlé's Locally Minded Audience

The Brave Marketer

Play Episode Listen Later Sep 5, 2022 29:17


Liz Caselli-Mechael,  Global Head of Digital & Content for Nestlé, discusses how she's built her career around purpose-driven digital storytelling and engagement. She shares how to focus on favorability rather than driving sales, by integrating  important values like sustainability, social responsibility, and climate action into Nestle's brand strategy. Key Takeaways:  Measuring favourabilty and brand lift with specific target segments   Being willing to fail forward and iterate quickly from audience signals when your messages turn out to be wrong Getting involved with nonprofits and local communities to use their brand as a force for good Ways to showcase “who is behind the logo” for Nestle's many consumer facing brands and challenging internal perspectives of the brands Guest Bio:  Liz Caselli-Mechael is the Global Head of Digital & Content for the Nestlé master brand and has built her career around purpose-driven digital storytelling and engagement. Her team leads in-house content and creative development for Nestlé digital channels and campaigns, crafts audience strategies for both consumers and KOLs, uses data and insights to craft and refine reputation messages, and supports local market teams in 50+ countries to develop their own digital capabilities.  -------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin  

Sorted
04. The Importance of Brand Strategy

Sorted

Play Episode Listen Later Sep 5, 2022 41:16


Welcome to episode 04 of Sorted: The Importance of Brand Strategy. Listen to us dive into how we do brand strategy with our clients and what exactly it means to come up with keywords, brand pillars, and much more. Final Files from this episode start at: 37:30 — Follow Sorted: @sorted.pod Follow Alex: @apthecreative Follow Emma: @esm.creative https://bit.ly/sortedpod — Have any questions? Reach out anytime! howdy@sortedpod.com Sponsorship + Advertising inquiries: howdy@sortedpod.com Support this podcast: https://anchor.fm/sorted-podcast/support — Get your coffee ready and let's get Sorted! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/sorted-podcast/support

Vibrations by Dynvibe
Episode #30 From global to local: What's causing the shift in Chinese beauty consumption?

Vibrations by Dynvibe

Play Episode Listen Later Sep 2, 2022 11:28


As you know, here at Dynvibe the consumer is at the very heart of what we do. So, it's only normal that we stop and take their pulse every once and a while.  We are very happy to share with you today the first episode of our new study series Dynvibe Consumer Pulse where we'll dive into the topics, trends and dynamics that make the market vibrate to help you seize new opportunities for your brand.   On today episode we are so thrilled to share with you our report on “From global to local: What's causing the shift in Chinese beauty consumption?”. Where we will uncover the purchase drivers and evolving expectations of Chinese consumers in order to stay ahead in the dynamic makeup and skincare markets.   You want know more about our study and what should be your next move as a skincare, makeup brand ? Feel free to contact us at contact@dynvibe.com   This episode was produced by the studio Encore Encore and produced by Chloe Wibaux and Capucine Lebot. Created by the Dynvibe team.   

Culture Factor 2.0
Lead Author of the NFT or ERC-721 with William Entriken

Culture Factor 2.0

Play Episode Listen Later Sep 1, 2022 45:44


William Entriken is the Lead author of ERC-721 standard.Is the NFT a revolution of intellectual propertyAdidas and Prada, brand collaborationsThe start with 2017-18 CryptokittiesIntellectual PropertyWhy do people vilify NFTS? Is is a love hate relationship?How to buy art work? Do you sell them? Do you hold on to them?Buyer's remorse and how William is a witness to that3 phases: we are in phase one, new artists with an affinity for tech. Phase 2 is established artists with some affinity to tech but not just in the visual arts but maybe to see someone in person. Phase 3 is supply chain, trillion dollar industry.  Everything with a serial number. And NFT's do not need to be on the blockchain.How the NFT can play a part of tracking the supply chain issues and even tracking food for allergies or kosher, etc.How far are we from Phase 3? How close are we from showing the traceability?Has the pandemic slowed down the phase 3 of NFT implementationFrom Obamacare to Trump to Biden, pharma will be on the serial numbers, tracked though supply chain and now can be done with NFTsfood sustainability, conflict free clothes, animal welfare: how we can use the QR code or the NFT to provide traceability and verify possibly in 10 years.As a collector: Does it have utility? Did that matter to you? Does it have a road map? And does that matter to you?Expectation of collection of art, is the roadmap security or if they don't carry it out is it false advertising? He's looking for sustainable ideas. Projects doing the right things.For big brands, is the magic in the utility and road maps?Adidas fandom or brand ambassadors.When you buy art as a collector, what is the value it brings to you? Intrinsic value on the wall, phygital  and digital twinning, just to support a friend, value propositions like flex value (virtue signaling)Apple computers and iPhones, financial assets, value proposition could be that you exchange it every yearWho came up with the name non-fungible token? And did William rename it? What name do you like? Check Linkedin for the poll. Here is the official naming discussion for ERC-721 which resulted in Non-fungible tokens. https://github.com/fulldecent/EIPs/pull/2 you can see a nice table summary a few up from the bottom.Here is ERC-721 https://eips.ethereum.org/EIPS/eip-721Here is a weekly phone call, NFT/Web3 Community Service Hour, where people can ask William anything about the topics we discussed https://phor.net/#hourWelcome to the Summer Series of Culture Factor. I'm Holly Shannon.When I was speaking and interviewing at NFT NYC I noticed themes that almost every one of my conversations touched.This new Web3 digital space is made up of artists, collectors and businesses and when we stopped to scratch the surface, these underlying themes all pointed toward our most basic, fundamental, evolutionary need: connection.Over the next few weeks, I'm going to break down the whys, not just the whats, of this new digital space we find ourselves in.Hello Culture Factor Family, and welcome to the summer series.During my interviews at NFT NYC, a theme that revealed itself underneath the Web3 technology was the different kinds of user experience.Technology accessibility, fiat (or, real cash money) vs. cryptocurrency, social media, personal expression, community, and education these are all facets of user experience that I've noticed directly affect people's engagement in this space — both literally and metaphorically.Season 4 of Culture Factor is produced by Avery Rogers' Paleblue StudiosWilliam Entriken Twitter William Entriken's portfolio Holly Shannon's WebsiteZero To Podcast on AmazonMint Holly Shannon + Culture Factor NFTHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, TwitterHarmony Wine Use Promo Code HOLLYROSE20 for 20% offWatch Culture Factor and VaynerNFTSeason 4 producer Avery Rogers (Paleblue Studios)Avery Rogers, TwitterAvery Rogers, InstagramAvery Rogers, LinkedInAvery Rogers, Portfolio#web  #business  #backstage  #education  #talk  #collector #NFTNYC #billboards  #indie #timessquare #technologies #conversations #creativity #creators #nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #marketingdigital #marketingstrategy #marketingtips #youtubers #tiktok #instagram #reels #branding #authorsofig #podcastersofinstagram #authorpreneur #entrepreneur #solopreneur #coach #consulting #zerotopodcast #podcast #jobsearching #thoughtleader #thoughtleadership #b2bmarketing #b2b #b2bsales #writersofig #howtopodcast #startapodcasttoday #startapodcastalready #nofear #lifelonglearning  #experiences #experientialmarketing #bitcoin #companyculture #employeeengagment #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #community #peertopeer #decentralizedeconomy 

Dog Whistle Branding
Scaling an Executive Virtual Assistant Firm Powered by Military Spouses and Veterans with Gabriella Bell, Founder of Organized Q

Dog Whistle Branding

Play Episode Listen Later Aug 31, 2022 35:46


Today on DWB, Bill and I chop it up with my good friend and confidant, Gabriella Bell, Founder of Organized Q, a growing team of Military Spouses & Veterans dedicated to providing Quality Virtual Executive Assistant Services to Entrepreneurs, Solopreneurs, and Small Business Owners. I'm a huge fan of Organized Q. On the show, the three of us talk through Organized Q's perfect customer and how Gabi plans to scale the brand. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com To learn more about Organized Q visit: https://organizedq.com/

Boss Girl Creative Podcast | A Podcast for Female Creative Entrepreneurs
EPISODE 377 - BUSINESS, BRAND & MARKETING STRATEGY 101

Boss Girl Creative Podcast | A Podcast for Female Creative Entrepreneurs

Play Episode Listen Later Aug 31, 2022 19:30


The trifecta of business...having a business strategy, brand strategy & marketing strategy. You cannot simply skip to the marketing strategy if you haven't figured out the first two in the line up. Tune in to find out how and why you need to have these 3 strategies. And also which has to come first before the others can be strategized. INSIDE THIS EPISODE

Align with Alora
3 Reasons Why You Need a Brand Strategy Now

Align with Alora

Play Episode Listen Later Aug 29, 2022 10:58


Wanna upscale from hobbyist to CEO status and earn six figures?Apply now to the WEDDING CEO Coaching Program!Go to AloraRachelle.com/apply to learn more.About the HostTHE WEDDING CEO COACHING PROGRAMALORA RACHELLE INSTAGRAMAbout the ShowThe HELLO CEO Podcast is a business podcast show that talks about entrepreneurship, management, and marketing that helps photographers grow and scale a profitable business without leading to burnout.Subscribe today and never miss another episode!Support the show

Hitting The Mark
Terra Kaffe: Sahand Dilmaghani, Founder & CEO

Hitting The Mark

Play Episode Listen Later Aug 27, 2022 51:21


Sahand Dilmaghani founded Terra Kaffe, an innovative at-home espresso-brewing machine that seeks to upend the environmentally disastrous use of 'pods.' Inspired by European coffee culture and the Bauhaus design movement the TK-01 machine is a beautiful piece of design simplicity and Sahand and I dive deep into the topic of sustainability, the perhaps misunderstood 'Made in China' brand, rituals associated with coffee, pinning down a target audience while offering a table stakes item like a coffee machine, and how to set off to build a lifestyle brand.An absolutely delightful conversation; so pour yourself a cup, and enjoy Sahand's insights into building a brand from scratch.

Bring Your Product Ideas to Life
Knowing your customer - with Siena Dexter - SmashBrand

Bring Your Product Ideas to Life

Play Episode Listen Later Aug 26, 2022 46:31 Transcription Available


Today my guest on the podcast is Siena Dexter. Siena is the Director of Brand Strategy and Associate Partner at Smashbrand, where she helps Consumer Packaged Goods (CPG) brands win on shelf through quantified consumer metrics. Siena's main interest is in Behavioural Economics and quantifiable ways to predict human behaviour - which happens to be exactly what Smashbrand does best.  We talked about packaging,  branding, how to catch your customer's eye, the importance of knowing your market and connecting with your audience.  Listen in to hear Siena share: An introduction to herself and her business (01:14) The process of how SmashBrand test brands and packaging (01:50) The challenges of rebranding (05:26) Grabbing the consumer's attention (07:06) Predicting consumer behaviour (08:57) How a small independent brand can stand out in the marketplace (10:27) How to connect with your audience (11:25) Make people care about your story (13:57) Do you need to show the face behind the brand? (15:15) How to make a brand a bestseller (18:52) Being realistic about the work that goes into making a brand a success (21:40) Key team members to recruit as you scale your brand & business (23:05) Things to consider when approaching buyers (25:43) Things to consider around the messaging of your brand (31:19) Tips for what to include on your packaging (35:25) Her number one piece of advice for product creators (42:59) USEFUL RESOURCES: https://www.smashbrand.com/ (SmashBrand Website) https://www.linkedin.com/company/smashbrand/ (SmashBrand LinkedIn) https://vickiweinberg.com/captivate-podcast/creating-a-food-business-and-getting-stocked-in-major-supermarkets-with-marieke-syed-snackzilla/ (Podcast 112 Creating a food business and getting stocked in major supermarkets - with Marieke Syed - Snackzilla ) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Get on the waitlist for my Group Product Creation Programme Join the waitlist to be first to hear when you can join Create a Product to Sell and get a free 1:1 call with me when you sign up! https://checklist.vickiweinberg.com/waitlist

iDigress with Troy Sandidge
Ep 64. Growing Fast & Scaling Faster Starts With Fortifying Your Brand's Growth Engine For Optimal Acceleration

iDigress with Troy Sandidge

Play Episode Listen Later Aug 26, 2022 27:09


Everybody wants to grow, and they want to grow fast. Everyone wants to scale, and they want to scale even faster. We all want to fly like lightning, strike like thunder, and give a "here comes the boom" as we assert our dominance and value in the marketplace. But here's the thing, not everyone can, and most won't simply because as they were trying to increase speed and boost momentum, they didn't check the fundamentals. They haven't fortified their brand's foundational necessities to have the capacity and capability to grow at the rate they want. Let's discuss how to accelerate your growth engine to maximize your profitability and the speed of your growth potential.  Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceBuy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

The VentureFuel Visionaries
NY MilkLaunch – Fueling Demand for Dairy with Gen Z Consumers

The VentureFuel Visionaries

Play Episode Listen Later Aug 24, 2022 19:03


Join us this week as we sit down to discuss the upcoming NY MilkLaunch Food & Beverage Product Innovation Accelerator Final Pitch Event, scheduled to take place on Thursday, August 25 from 5 to 7 p.m. ET. Fred Schonenberg, our Founder, CEO & Host has the tables turned on him, as he is interviewed by Vanessa Rosado, our Head of Brand Strategy about this year's innovation program. NY MilkLaunch is accelerating 6 dairy-based startups and is part of New York State Dairy Promotion Orders' initiatives to transform the dairy aisle with products that are designed to appeal to the next generation of milk consumers. Visit: NYMilkLaunch.com to learn more.

Dog Whistle Branding
Bootstrapping an Operations Management/Advisory Firm to Support Rapidly Growing CPG Brands with Katie Horgan, Founder of Bravo CPG

Dog Whistle Branding

Play Episode Listen Later Aug 24, 2022 48:35


Today on DWB, I had a chance to sit down with a good friend of mine and Fellow Marine, turned entrepreneur, Katie Horgan, Founder of Bravo CPG, which provides outsourced operations and logistical support to rapidly growing CPG companies. Katie is a beast when it comes to building systems and coming with ways to source consistent leads. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com To learn more about Bravo CPG visit: https://www.bravocpg.com/

Brand Gravity Show
Elevating Your Business Strategy Using VIP Days with Jordan Gill

Brand Gravity Show

Play Episode Listen Later Aug 22, 2022 29:28


Ready to elevate your business strategy using VIP Days?  Joining me for this conversation is Jordan Sallis, a 7-Figure Business Strategist whose mission is for high-achieving business owners to prioritize rest without sacrificing revenue!  She's helped over 400 coaches and consultants work with clients only 4 days a month with VIP Days! When she's not spreading the gospel of VIP Days, she's working on one of her thousand-piece jigsaw puzzles or traveling the world with her husband and bonus son. We talk about:[2:45] Who Jordan is and how she got here[3:30] Creating your own path[5:15] How Jordan discovered VIP days[7:15] How her VIP day strategy has evolved over time[9:15] The obstacles people face when it comes to creating VIP days[14:35] Streamlining your VIP days and what's included[15:20] Jordan's favorite clients results[19:05] What's lighting Jordan up in her business right now[20:05] What all entrepreneurs need to know [22:35] The podcasts and books that have impacted Jordan's growth Resources mentioned in episode:Grab your FREE VIP Day Roadmap: https://systemssavedme.com/roadmap What Works by Tara McMullinHow To Win Friends and Influence People by Dale CarnegieGet $10 off of Jordan's Virtual Conference https://www.didvcprivateinvite.com/kputnamConnect with Jordan here:Instagram: www.instagram.com/systemssavedmeFacebook: https://www.facebook.com/systemssavedme/http://www.systemssavedme.com Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/ 

Culture Factor 2.0
NFT Doxxed to Create Trust with Natalie Hereford and the Wunks

Culture Factor 2.0

Play Episode Listen Later Aug 22, 2022 52:16


As a CEO and creative force for Blam.io and Wunks NFT, Natalie Hereford brings empathy, drive, and experience to her team.  After years of experience as a mother, volunteer, entrepreneur and managerial consultant, Natalie has found her calling within the Web3 space by amalgamating her passion for purpose-driven initiatives, art, and business development. Natalie jokes about having “Big Mom Energy” as she draws strength from caring for others both in the home and professionally.  Recognizing Web3's revolutionary potential, Natalie ardently advocates for equity of access as she builds BLAM.io and Wunks NFT with a mission driven focus and personal touch.Failed transactions at a cost of 14 ETHBug in the code, learning from the 2 lines that derailed the iterating function.Web 3 contract issuesAngry Discord, legacy partners,Designed to bring equity to space so they had to fix it, learn the story and how they mitigated this.Doxxed to be transparent with the community and fix the problem.Relaunch of the Wunks, viral traction, minted out in 2.5 hours all during the pandemic!900 airdrops and refundsLegacy partner relationships, new roadmap created, 35% for women in leadershipBeing an artist vs. hobbyistCrisis management and vulnerabilityHonorary WunksWelcome to the Summer Series of Culture Factor. I'm Holly Shannon.When I was speaking and interviewing at NFT NYC I noticed themes that almost every one of my conversations touched.This new Web3 digital space is made up of artists, collectors and businesses and when we stopped to scratch the surface, these underlying themes all pointed toward our most basic, fundamental, evolutionary need: connection.Over the next few weeks, I'm going to break down the whys, not just the whats, of this new digital space we find ourselves in.Hello Culture Factor Family, and welcome to the summer series.During my interviews at NFT NYC, a theme that revealed itself underneath the Web3 technology was the different kinds of user experience.Technology accessibility, fiat (or, real cash money)vs. cryptocurrency, social media, personal expression, community, and education these are all facets of user experience that I've noticed directly affect people's engagement in this space — both literally and metaphorically.Season 4 of Culture Factor is produced by Avery Rogers' Paleblue StudiosWunks.xyzBlam website (no code platform for contracts, NFTs)Wunks on TwitterHolly Shannon's WebsiteZero To Podcast on AmazonMint Holly Shannon + Culture Factor NFTHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, TwitterHarmony Wine Use Promo Code HOLLYROSE20 for 20% offWatch Culture Factor and VaynerNFTSeason 4 producer Avery Rogers (Paleblue Studios)Avery Rogers, TwitterAvery Rogers, InstagramAvery Rogers, LinkedInAvery Rogers, Portfolio#web  #business  #backstage  #education  #talk  #collector #NFTNYC #billboards  #indie #timessquare #technologies #conversations #creativity #creators #nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #marketingdigital #marketingstrategy #marketingtips #youtubers #tiktok #instagram #reels #branding #authorsofig #podcastersofinstagram #authorpreneur #entrepreneur #solopreneur #coach #consulting #zerotopodcast #podcast #jobsearching #thoughtleader #thoughtleadership #b2bmarketing #b2b #b2bsales #writersofig #howtopodcast #startapodcasttoday #startapodcastalready #nofear #lifelonglearning  #experiences #experientialmarketing #bitcoin #companyculture #employeeengagment #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #community #peertopeer #decentralizedeconomy 

The Pursuit of Purpose with Amy Austin
How to build brand confidence

The Pursuit of Purpose with Amy Austin

Play Episode Listen Later Aug 22, 2022 12:02


Brand confidence is the result of clarity and consistency. In episodes 111 and 112, I share the value of being clear and consistent with all aspects of your brand and your business. And the end result of that is brand confidence, the topic of episode 113. Show notes 

eComm Profit Podcast with Dawn Sinkule
61. Creating Heart Alignment with Your Natural Clients

eComm Profit Podcast with Dawn Sinkule

Play Episode Listen Later Aug 19, 2022 37:21


The magic of this episode is UNREAL! This week, Dawn meets with Premium and Luxury Brand Alchemist and the innovative and forward-thinking founder behind Solasta Digital, Carrie Thomas-Omáur. With a unique blend of the knowledge and understanding of Humanistic Psychology, Brand Strategy, and vast insight into brand archetypes, Carrie helps visionaries who wish to find their true impact-driven purpose, and curate brands that represent and position them as a thought leader in their space. Dawn and Carrie explore the common belief that “marketing is psychology” and how important it is to understand yourself so you can better understand your natural clients.   Resources talked about in this episode Product mentioned – www.mybrandsoulquiz.com Guest website - https://www.solastashop.com?sca_ref=2037354.qw5XyWtKTN Guest social media - www.instagram.com/brandingwithcarrie_ Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

Culture Factor 2.0
Web3 Ethics with Aleyna Dogan of Vayner3

Culture Factor 2.0

Play Episode Listen Later Aug 18, 2022 29:12


Aleyna Dogan is a strategist at Vayner3, Twitter spaces audio host with Rarible, author of a weekly newsletter called NFTimes, photographer, and graduate of NYU Gallatin where she studied technology ethics. She has been on various podcasts talking about ethics in web3, gives workshops about NFTs, and publishes other articles about web3 on One37pm and CryptoSlate.Welcome to the Summer Series of Culture Factor. I'm Holly Shannon.When I was speaking and interviewing at NFT NYC I noticed themes that almost every one of my conversations touched.This new Web3 digital space is made up of artists, collectors and businesses and when we stopped to scratch the surface, these underlying themes all pointed toward our most basic, fundamental, evolutionary need: connection.Over the next few weeks, I'm going to break down the whys, not just the whats, of this new digital space we find ourselves in.Hello Culture Factor Family, and welcome to the summer series.During my interviews at NFT NYC, a theme that revealed itself underneath the Web3 technology was the different kinds of user experience.Technology accessibility, fiat (or, real cash money)vs. cryptocurrency, social media, personal expression, community, and education these are all facets of user experience that I've noticed directly affect people's engagement in this space — both literally and metaphorically.1. This is my second Vayner voice on the show and I see that you are immersed in the new vertical that is Vayner3, are you excited to be on the ground floor of this?2. The First episode of Season 4 was at NFT NYC and I was interviewing artists and collectors about the user experience. The vantage point was the friction that an artist or collector will bump into in the initial growth of this space and around adoption of the tools. Where do you see the user experience maturing?3. Switching from User Experience, I realize you are passionate about the human experience. What do you think that specifically is like in the NFT/Web3 space? And please give me the perspective of the artist and the collector.4. Let's tap into Web 3 ethics which has become your specialty: How does the artist protect themselves? Is there a perfect smart contract on the blockchain?5. How does the collector protect themselves from predatory behavior? (ex. wallets drained, NFTs stolen, rug pulls)Season 4 of Culture Factor is produced by Avery Rogers' Paleblue StudiosAleyna Dogan's NewsletterAleyna Dogan TwitterAleyna Dogan LinkedInHolly Shannon's WebsiteZero To Podcast on AmazonMint Holly Shannon + Culture Factor NFTHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, TwitterHarmony Wine Use Promo Code HOLLYROSE20 for 20% offWatch Culture Factor and VaynerNFTSeason 4 producer Avery Rogers (Paleblue Studios)Avery Rogers, TwitterAvery Rogers, InstagramAvery Rogers, LinkedInAvery Rogers, Portfolio#web  #business  #backstage  #education  #talk  #collector #NFTNYC #billboards  #indie #timessquare #technologies #conversations #creativity #creators #nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #marketingdigital #marketingstrategy #marketingtips #youtubers #tiktok #instagram #reels #branding #authorsofig #podcastersofinstagram #authorpreneur #entrepreneur #solopreneur #coach #consulting #zerotopodcast #podcast #jobsearching #thoughtleader #thoughtleadership #b2bmarketing #b2b #b2bsales #writersofig #howtopodcast #startapodcasttoday #startapodcastalready #nofear #lifelonglearning  #experiences #experientialmarketing #bitcoin #companyculture #employeeengagment #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #community #peertopeer #decentralizedeconomy 

Dog Whistle Branding
“Your Perfect Customer May Not Be Who You Think They Are” with Chase Hobby, Co-Founder of VRB Labs

Dog Whistle Branding

Play Episode Listen Later Aug 17, 2022 47:56


Today on DWB, I'm joined by Fellow Naval Academy Graduate and Veteran Entrepreneur, Mr. Chase Hobby, Co-Founder of VRB Labs, an Austin, TX based performance brand delivering effective natural solutions for stress, sleep, and pain, allowing its customers optimize their pursuits from sunrise to sunset. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com To learn more about VRB Labs visit: https://www.vrblabs.com/

The Determined Mom Show
#198: How to Apply Brand Strategy To Your Website with Emily Foster

The Determined Mom Show

Play Episode Listen Later Aug 17, 2022 22:47


In this episode, I have the pleasure of talking with a good friend, Emily Foster about how to apply Brand Strategy to your website. Emily Foster is a brand and website designer based in Portland, Oregon. She owns Emily Foster Creative, a small design studio that works with wedding vendors, photographers, and creative-minded businesses. Connect with Emily Here: https://emilyfostercreative.com/ Don't forget to download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272

Culture Factor 2.0
Collecting NFTS to Support Charity with Alison Alexander

Culture Factor 2.0