Podcasts about marketing budgets

Talk, Alltag, Learnings & Fails mit David & Andrea Wir, David & Andrea haben in den letzten 2 Wochen schon wieder viel erlebt – vom New Faces Award bis zu Moderation vor über 1.600 Menschen. Außerdem geht es um Reisefieber, Packlisten für den Juni & einen überraschenden Lieblingsduft (not). Im Mittelpunkt steht diesmal die aktuelle ZWEIvorZWÖLF-Folge mit Antje de Fries. Die Köchin, Autorin & Vorstandsvorsitzende von „Küche ohne Grenzen“ erzählt, wie gemeinsames Kochen Menschen verbindet, Vorurteile abbauen kann & warum Essen oft viel mehr ist als reine Nahrungsaufnahme. Wir greifen ihre Gedanken auf & sprechen darüber, was wir alle daraus für unseren Alltag mitnehmen können. Die Folge gibt es überall, wo es gute Podcasts gibt. Zum Podcast: www.zweivorzwoelf.info/episoden Zum Videopodcast: https://youtu.be/-YcYRwgL-x0 Wir sind David Wehle & Andrea Gerhard, die Hosts des Podcasts ZWEIvorZWÖLF! Dieses Format gibt uns Raum für einen guten Schnack & euch die Gelegenheit für eine gute Bewertung unseres Podcasts! Danke dafür* Hier gibt es auch Raum für eure Themen & Gedanken. Schick uns gerne eine Sprachnachricht via Instagram oder eine Mail an david@zweivorzwoelf.de! Kurzinterview Antje de Fries www.instagram.com/foodanjoy WERBUNG / Dr. Hauschka Diese Folge wird präsentiert von Dr. Hauschka. Echte Naturkosmetik seit 1967. Link: www.drhauschka.de ZWEIvorZWÖLF Infos/Kontakt Website: https://www.zweivorzwoelf.info/ Instagram: https://www.instagram.com/zweivorzwoelf/ Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/ Redaktion & Interviews: Andrea Gerhard https://www.instagram.com/andreagerhard_tall_area/?hl=de ZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach & wir finden eine Lösung. ZWEIvorZWÖLF Infos/KontaktZur WebsiteZu Instagram Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/Redaktion & Interviews: Andrea Gerhard @andreagerhardZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach und wir finden eine Lösung

I am tired of financial advisors telling me that they cannot grow but they just don't have the budget for paid ads. In almost every case, this is an excuse. And a rotten excuse at that.  These advisors think their lack of marketing spend is the reason they can't grow. But the true problem is much deeper than that. Your lack of marketing is a symptom of the deeper problem. And I prove it in this episode.  In today's show, I take you through step-by-step detail about how I'd land 5 financial advisory clients in the next 90 days with no website traffic, no email list, no social proof, and no marketing budget.  If you follow this 7-step system to the T, I'll be shocked if you only end up with 5 clients. It's possible you end up with several more.  But the truth? Most advisors will get no clients from this because they won't implement it.  Which advisor will you be? Listen now.  Show highlights include: The "Lipstick on a Pig" secret behind why most of your marketing efforts produce no tangible results (1:28)  How I would go about landing 5 new financial advisory clients in the next 90 days if I had no website traffic, no email subscribers, and zero dollars in marketing budget (1:57)  Why skipping the critical "reverse engineering" step when trying to fill your pipeline is a recipe for wasted time, frustration, and a gaping hole in your client roster (5:21)  If you follow this 7-step framework to a T, you almost have to try to land fewer than 5 clients in 90 days (6:17)  The 3 ingredients your financial advisory business must to attract clients have when you have no money to spend on advertising (7:41)  How to potentially find high-quality clients who already trust you with nothing more than a spreadsheet and your noggin (10:01)  The cold, hard truth about why you're not getting any pipeline traction with LinkedIn (and why it's not all your fault) (16:46)  4 elements to include in the title of your marketing asset that makes it irresistible to your niche (19:29)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams. But AI will not fix bad strategy, weak alignment, poor customer understanding, or broken marketing fundamentals. In part two of this master class conversation with Matt Hummel, CMO of Pipeline360, the focus moves into what it really takes to become the kind of CMO AI cannot replace. Not by chasing every new tool, adding more MarTech, or hiding behind automation, but by understanding the business as a whole, building trust across departments, speaking the language of revenue, and creating alignment between marketing, sales, product, leadership, and the customer. To lead marketing in a volatile market where expectations keep rising and the old playbook is no longer enough, you need to know how to: • Make sales an ally instead of your bitter rival • Build shared pipeline ownership across marketing and sales  • Communicate risk without becoming defensive • Connect marketing decisions to the larger goals of the business • Set clearer expectations with your team and leadership • Understand resource constraints without using them as excuses • Stay close to customers while leading strategy • Create momentum without pretending there is an easy button The best marketing leaders are not just managing campaigns, tools, reports, and dashboards. They are translating complexity into strategy the business can trust. The reminder is clear: AI will not fix bad strategy. More MarTech will not fix bad marketing. The CMO AI cannot replace is the one who understands the business, earns trust, aligns with sales, leads the team, knows the customer, and gets back to real marketing when everyone else is hiding behind tools. (P.S. If you haven't, listen to Ep. 149 for part one of this masterclass episode) Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

Talk, Alltag, Learnings & Fails mit David & Andrea Wir sprechen über erfüllte Kindheitsträume mit TKKG & den ???, „53 Sonntage“ im Winterhuder Fährhaus, 30.300€ beim Pflegemahl und und und… Außerdem blicken wir auf Folge #179 mit Brix Schaumburg zurück: Was hat uns an „Ride for Water, Ride for Life“ bewegt? Wie sichtbar ist LGBTQ+ Leben im Alltag wirklich? Und was bedeutet Allyship ganz konkret? Es dreht sich alles um Offenheit, Sichtbarkeit & Zuhören. Die Folge gibt es überall, wo es gute Podcasts gibt. Zum Podcast: www.zweivorzwoelf.info/episoden Zum Videopodcast: https://youtu.be/gJicg1CV2qA Wir sind David Wehle & Andrea Gerhard, die Hosts des Podcasts ZWEIvorZWÖLF! Dieses Format gibt uns Raum für einen guten Schnack & euch die Gelegenheit für eine gute Bewertung unseres Podcasts! Danke dafür* Hier gibt es auch Raum für eure Themen & Gedanken. Schick uns gerne eine Sprachnachricht via Instagram oder eine Mail an david@zweivorzwoelf.de! Kurzinterview Brix Schaumburg www.instagram.com/treesoul/ WERBUNG / Dr. Hauschka Diese Folge wird präsentiert von Dr. Hauschka. Echte Naturkosmetik seit 1967. Link: www.drhauschka.de ZWEIvorZWÖLF Infos/Kontakt Website: https://www.zweivorzwoelf.info/ Instagram: https://www.instagram.com/zweivorzwoelf/ Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/ Redaktion & Interviews: Andrea Gerhard https://www.instagram.com/andreagerhard_tall_area/?hl=de ZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach & wir finden eine Lösung. ZWEIvorZWÖLF Infos/KontaktZur WebsiteZu Instagram Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/Redaktion & Interviews: Andrea Gerhard @andreagerhardZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach und wir finden eine Lösung

Nicole Grinnell, a 2x business owner, founded Mic'd Up Booking inspired by her profound belief in the power of podcasts. Rooted in a family legacy of entrepreneurship, her journey began in 2017 with Bosun Solutions. Balancing family life, she's now a testament to determination, resilience, and a $2 million revenue success. Committed to empowering small businesses through podcasts, Nicole is not just a service provider but a true believer in their transformative impact. Her story is one of tenacity, family values, and a dedication to making a difference in the business world, one podcast at a time. Nicole website: https://www.micdupbooking.com/ Show notes: https://successgrid.net/sg274/ If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid Podcasting Secrets: https://successgrid.net/6c7a

What actually separates brands that grow from brands that slowly disappear, even after spending heavily on digital marketing?In this episode of The Proven Entrepreneur Show, Don Williams sits down with Brooke Shepard, founder of Mason Interactive, for a candid conversation about the reality behind modern business growth, digital advertising, customer acquisition, and performance marketing.Brooke has spent nearly two decades helping brands scale through search, social media advertising, SEO, programmatic campaigns, ecommerce strategy, lead generation, and growth marketing. From startup founders to global consumer brands, he has seen what works when companies are trying to grow under pressure, shrinking budgets, investor expectations, and changing digital platforms.The conversation moves beyond surface-level marketing talk and gets into the mindset behind scaling a company in today's economy. Don Williams and Brooke Shepard discuss why many businesses become obsessed with ROAS, efficiency metrics, and short-term wins while quietly damaging long-term growth potential. They also unpack the difference between cheap leads and profitable customers, the pressure private equity creates inside businesses, and why so many companies continue chasing marketing “growth hacks” that rarely last.Listeners will also hear conversations around AI in marketing, agency leadership, brand trust, company culture, customer loyalty, subscription business models, data-driven advertising, and the balance between automation and human experience.This episode featuring Brooke Shepard and Mason Interactive gives entrepreneurs, CEOs, founders, marketers, agencies, and ecommerce brands an inside look at how real business growth decisions are made behind the scenes.If you are interested in entrepreneurship, digital marketing, business strategy, advertising psychology, scaling brands, or customer acquisition, this is an episode worth adding to your playlist.

Guest Introduction Rich Kahn is a digital marketing veteran and serial entrepreneur, co-founder and CEO of eZanga and Anura. He's spent 30+ years in digital advertising and built Anura after discovering fraud was damaging traffic quality inside his own ad network. Key Discussion Themes How Rich went from early internet projects to building ad tech companies What ad fraud is — and why it's not just “a number on a screen” The real cost: “on average” 25% of digital marketing spend lost to fraud Where fraud spikes: organic vs Google/Facebook vs affiliate traffic Why marketing decisions go wrong when departments don't share feedback loops The cat-and-mouse reality of fraud — and how AI is changing attacks Hiring and leadership: the “80% person” rule for delegating critical work Hard-won lesson: don't hire friends Bootstrapping discipline: mismanaging funds is the fastest way out of business Listener Takeaway If your marketing performance feels inconsistent, don't assume the channel is broken — assume the data might be. Tighten the feedback loop between lead quality and spend decisions, and protect your budget so you're paying for real audiences, not bots. Guest Website Link https://www.anura.io/ Guest Social Links LinkedIn: https://www.linkedin.com/in/richkahn/ Facebook: https://www.facebook.com/anurasolutions/ CTA If you're spending money on ads, you can't afford to guess on traffic quality. Listen to the episode and audit your spend decisions with better data.   Virginia Purnell Funnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.com

Mehr Rechtsgebiete, mehr Mandate – klingt logisch. Ist es nicht. Hinter dieser Aussage steckt ein Denkfehler, der Kanzleien monatlich Umsatz kostet, ohne dass sie es merken. In dieser Folge zeigen Alessandro und Michael, warum das Gießkannenprinzip im Kanzleimarketing scheitert, was Suchmaschinen wirklich belohnen und wie du mit Fokus auf ein Rechtsgebiet schneller auf 20.000, 30.000 oder mehr Euro Monatsumsatz kommst – bevor du überhaupt ans Wachstum in die Breite denkst. Das lernst du in dieser Folge: - Warum Generalisten online gegen Spezialisten verlieren – selbst wenn sie juristisch breiter aufgestellt sind - Was Google als „thematische Autorität" wertet und wie du sie aufbaust - Wie du herausfindest, auf welches Rechtsgebiet du dein Marketing-Budget zuerst setzen solltest - Das Domino-Prinzip: Wie aus einem fokussierten Rechtsgebiet eine skalierbare Kanzlei wird - Warum 9 von 10 Kanzleien, die mit Fokus starten, nie wieder zurückgehen wollen Wenn du Klarheit willst, wo dein Wachstum wirklich steckt: Buch dir ein unverbindliches Erstgespräch auf www.corominas-consulting.de Abonniere den Kanzleikompass und hinterlasse uns eine Bewertung – das hilft uns, noch mehr Kanzleien zu erreichen.

Talk, Alltag, Learnings & Fails mit David & Andrea In dieser Folge reden wir über persönliche Fails, wilde OMR-Momente, Zwickau-Vibes & die Aufnahme mit Dr. Constanze Klotz – Unternehmerin, Fair-Fashion-Enthusiastin & Co-Gründerin von Bridge & Tunnel. Es geht um gesellschaftliche Verantwortung, Frauen & Arbeit, fehlende Transparenz in der Modeindustrie & die Frage: Warum hat sich seit Rana Plaza eigentlich so wenig verändert? Außerdem: Warum kennen wir die Produktionszahlen großer Fashionketten nicht – & was sagt das über unser System aus? Die Folge gibt es überall, wo es gute Podcasts gibt. Zum Podcast: www.zweivorzwoelf.info/episoden Zum Videopodcast: https://youtu.be/01Pf2ALHNJg Wir sind David Wehle & Andrea Gerhard, die Hosts des Podcasts ZWEIvorZWÖLF! Dieses Format gibt uns Raum für einen guten Schnack & euch die Gelegenheit für eine gute Bewertung unseres Podcasts! Danke dafür* Hier gibt es auch Raum für eure Themen & Gedanken. Schick uns gerne eine Sprachnachricht via Instagram oder eine Mail an david@zweivorzwoelf.de! Kurzinterview Dr. Constanze Klotz https://bridgeandtunnel.de/ WERBUNG / Dr. Hauschka Diese Folge wird präsentiert von Dr. Hauschka. Echte Naturkosmetik seit 1967. Link: www.drhauschka.de ZWEIvorZWÖLF Infos/Kontakt Website: https://www.zweivorzwoelf.info/ Instagram: https://www.instagram.com/zweivorzwoelf/ Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/ Redaktion & Interviews: Andrea Gerhard https://www.instagram.com/andreagerhard_tall_area/?hl=de ZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach & wir finden eine Lösung. ZWEIvorZWÖLF Infos/KontaktZur WebsiteZu Instagram Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/Redaktion & Interviews: Andrea Gerhard @andreagerhardZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach und wir finden eine Lösung

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeMost businesses are fighting over the same 3-5% of buyers who are ready to purchase today and completely ignoring the other 95%. After 15 years and 300+ million in client revenue, I've watched this mistake quietly drain marketing budgets across every industry. In this episode, I walk through a real-world example that changed how I think about visibility, timing, and trust and I share the low-cost strategy we've been running since 2014 that most marketers don't even know is available to them. If your pipeline feels like a hamster wheel, this one's for you.Join us in Las Vegas at Winning The AI Visibility Shift - mindshiftdigital.co/vegas

Talk, Alltag, Learnings & Fails mit David & Andrea In dieser Folge nehmen wir euch wieder mit in unseren Alltag: Zwischen Demo für Erneuerbare Energien, Flohmarkt-Fundstücken, Zahnarzt-Marathon (inkl. Muskelkater

Talk, Alltag, Learnings & Fails mit David & Andrea Kinderkriegen in der Klimakrise – geht das überhaupt noch? In dieser Folge sprechen wir, David Wehle & Andrea Gerhard, über persönliche Erlebnisse, aktuelle Projekte & greifen die Gedanken aus ihrer Podcastfolge mit Marisa Becker auf. Im Fokus stehen Fragen rund um Familienplanung, Verantwortung & Hoffnung in Zeiten der Klimakrise: Welche Rolle spielt individuelles Handeln? Wie können Eltern Nachhaltigkeit im Alltag leben? Und ist die nächste Generation Teil der Lösung? Die Folge gibt es überall, wo es gute Podcasts gibt. Zum Podcast: www.zweivorzwoelf.info/episoden Zum Videopodcast: https://youtu.be/21wcKQ9p_pY Wir sind David Wehle & Andrea Gerhard, die Hosts des Podcasts ZWEIvorZWÖLF! Dieses Format gibt uns Raum für einen guten Schnack & euch die Gelegenheit für eine gute Bewertung unseres Podcasts! Danke dafür* Hier gibt es auch Raum für eure Themen & Gedanken. Schick uns gerne eine Sprachnachricht via Instagram oder eine Mail an david@zweivorzwoelf.de! Kurzinterview Marisa Becker www.marisabecker.de WERBUNG / Dr. Hauschka Diese Folge wird präsentiert von Dr. Hauschka. Echte Naturkosmetik seit 1967. Link: www.drhauschka.de ZWEIvorZWÖLF Infos/Kontakt Website: https://www.zweivorzwoelf.info/ Instagram: https://www.instagram.com/zweivorzwoelf/ Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/ Redaktion & Interviews: Andrea Gerhard https://www.instagram.com/andreagerhard_tall_area/?hl=de ZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach & wir finden eine Lösung. ZWEIvorZWÖLF Infos/KontaktZur WebsiteZu Instagram Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/Redaktion & Interviews: Andrea Gerhard @andreagerhardZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach und wir finden eine Lösung

This episode was sponsored by Cardiff & omahaproteinpopcorn.com   LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ Today's Dropping Bombs episode features Tim Rexius, a self-made entrepreneur who went from sleeping in his car at 19 to building companies that operate across the globe.   Tim breaks down how he created a protein popcorn that doesn't taste healthy, why it failed for years before one single word change made it explode, and what it really takes to build something from nothing.   This is part business masterclass, part origin story, and it's the kind of episode that makes you rethink what's actually possible when you refuse to quit.  

Can a $5,000 marketing budget over 90 days genuinely bring new patients through your front door is it a waste of money? In this episode, Michael sits down with Lamar Woods of Adhere Patient Management to strip away the guesswork. Lamar shares what truly moves the needle in dental practice marketing (and here's a hint: it's not just impressions or clicks.) He unpacks the exact metrics that signal a win by the 90-day mark, focusing on predictable lead flow that turns into real-life appointments and patient visits, not just empty calls or unqualified leads.Lamar dives deep into the essentials every dental practice must have before investing a dime, like a trustworthy, conversion-ready website and robust call tracking. Discover common pitfalls that sabotage new patient bookings, especially at the front desk, and why scripts, coaching, and call reviews are non-negotiable when call volumes spike. You'll walk through the recommended $5,000 marketing playbook, from campaign breakdowns on Google Search to step-by-step expectations at 30, 60, and 90 days, plus the realities of ad spend and diminishing returns. Whether you're frustrated by flat results or hungry for predictable patient growth, you'll leave this episode ready to take control of your marketing ROI.What You'll Learn in This Episode:The specific “winning” metrics that make or break a dental marketing investmentHow to define and set realistic new patient goals for your budgetEssential website and call tracking fundamentals for higher conversionsThe most common front desk mistakes costing you patient bookings (and how to fix them)A proven Google Ads campaign breakdown for maximum new patient flowWhy and how to monitor campaign results at each stage (30/60/90 days)The truth behind doubling ad spend and market limits in your areaPractical patient production projections based on real ad budgetsHow to hold your marketing agency accountable with lead and booking reportsCritical tools and systems for tracking, measuring, and scaling patient growthHit play and find out exactly how to turn your marketing spend into real new dental patients. No more guesswork, just clear action steps!growth!Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69Click here for a special offer!Guest: Lamar WoodsBusiness Name: Adhere Patient ManagementCheck out Lamar's Media:Website: https://www.adherepatient.com/‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

Ist Bucherfolg einfach Strategie? Unser heutiger Gast Christina Loböck hat es mit geschlossenem Pseudonym ohne Social Media, ohne Ads oder sonstiges Budget direkt in die Amazon Top 100 geschafft! Einfach so gelang das allerdings nicht:Christina hat ihre Hausaufgaben gemacht. Zwei Jahre lang hat sie ihren Erfolgstest vorbereitet, hat Genres, Zielgruppen und Keywords recherchiert, eine Veröffentlichungsstrategie entwickelt und natürlich: geschrieben. Eine vierteilige Reihe mit engem Release-Takt. Enthält diese Folge möglicherweise das Geheimrezept zum Autor:innenerfolg?Hört rein!

Thomas Vles is a serial entrepreneur with a background in e-commerce and startups. He first gained international attention in 2013 with Poopy Cat, a company built around sustainable disposable cardboard litter boxes and modular cat products. In 2015, to mark the UK launch, he cycled from Amsterdam to London with his two cats in a cargo bike, a stunt that drew media attention around the world. After selling Poopy Cat in 2017, he started investing in and advising startups through BlueBottle Ventures. He later spent a year as Managing Director of the Dutch Startup Association, before moving into fintech in 2021 as CEO of Tellow. From 2023 onwards, he served as Chief Revenue Officer at Shine, formerly known as Ageras. Since May 2024, he has been building GoDutch. It is not a traditional bank, but a fintech platform that aims to make business banking fairer by sharing part of its income with entrepreneurs, while also taking away much of the administrative hassle. Thomas first studied Physics and Astrophysics at the University of Amsterdam, before switching to Psychology at Vrije Universiteit Amsterdam, where he completed two master's degrees. He is 41 years old, lives in Amsterdam, is married, and has two children.   *** Leaders in Finance is made possible by the support of EY, Mogelijk Vastgoedfinancieringen, and Lepaya. More information about our partners is available at our partner page.   *** Books mentioned in this episode: The Daily Stoic, Ryan Holiday   *** Want to stay up to date with Leaders in Finance? Subscribe to the newsletter.   *** Questions, suggestions, or feedback? We'd love to hear from you! You can reach us via email at info@leadersinfinance.nl and check out our website.   *** Previous guests on the Leaders in Finance podcast include:  Klaas Knot (President DNB), Frank Elderson (Executive Board, ECB), Roland Boekhout (CEO ASN Bank), Gerrit Zalm (former Minister of Finance and former CEO of ABN AMRO),  Ingrid de Swart (member of the Executive Board, a.s.r.), Pinar Abay (Management Board ING, Head of Retail Banking), Robert Swaak (CEO ABN AMRO), Marcel Zuidam (CEO NN Bank), Saul van Beurden (CEO Consumer, Small & Business Banking, Wells Fargo), David Knibbe (CEO NN Group), Janine Vos (Executive Board, Rabobank), Nadine Klokke (CEO Knab), Maarten Edixhoven (CEO Van Lanschot Kempen), Jeroen Rijpkema (CEO Triodos Bank), Nout Wellink (former President DNB), Onno Ruding (former minister of finance), Yoram Schwarz (CEO Movir), Laura van Geest (Executive Board, AFM),  Katja Kok (CEO Van Lanschot CH), Ali Niknam (CEO bunq), Nick Bortot (CEO BUX), Petri Hofsté (supervisory board member, including at Rabobank and Achmea), Peter Paul de Vries (CEO Value8), Barbara Baarsma (CEO Rabo Carbon Bank), Jan van Rutte (C supervisory board member, including at Rabobank and Achmea), Marguerite Soeteman-Reijne (Chair Aon Holdings), Lidwin van Velden (CEO Nederlandse Waterschapsbank), Jan-Willem van der Schoot (CEO Mastercard NL), Joanne Kellermann (Chair PFZW), Steven Maijoor (former Chair ESMA), Radboud Vlaar (CEO Finch Capital), Jos Baeten (CEO a.s.r.), Karin van Baardwijk (CEO Robeco), Annette Mosman (CEO APG).   

Talk, Alltag, Learnings & Fails mit David & Andrea In dieser Folge blicken wir auf unsere Sardinien-Tour zurück – von Tropfsteinhöhlen über Camperlife bis hin zu kleinen kulinarischen Highlights. Außerdem gibt es aktuelle Leseempfehlungen. Inhaltlich wird es dann ernst: Inspiriert von der aktuellen Podcastfolge mit Willem Betzel („Arktis am Limit – Kultur & Klima“) sprechen wir über Kipppunkte, Mikroplastik & die Auswirkungen des Klimawandels auf indigene Kulturen wie die Sámi. Dabei geht es nicht nur um Fakten, sondern auch um die große Frage: Reagieren wir eigentlich entschlossen genug – & was bedeutet das konkret für unser Handeln in den nächsten Jahren? Ein ehrlicher Schnack zwischen Alltag und globaler Verantwortung. Die Folge gibt es überall, wo es gute Podcasts gibt. Zum Podcast: www.zweivorzwoelf.info/episoden Zum Videopodcast: https://youtu.be/HKJEbY3FVSs Wir sind David Wehle & Andrea Gerhard, die Hosts des Podcasts ZWEIvorZWÖLF! Dieses Format gibt uns Raum für einen guten Schnack & euch die Gelegenheit für eine gute Bewertung unseres Podcasts! Danke dafür* Hier gibt es auch Raum für eure Themen & Gedanken. Schick uns gerne eine Sprachnachricht via Instagram oder eine Mail an david@zweivorzwoelf.de! Kurzinterview Willem Betzel www.nordgehen.com WERBUNG / Dr. Hauschka Diese Folge wird präsentiert von Dr. Hauschka. Echte Naturkosmetik seit 1967. Link: www.drhauschka.de ZWEIvorZWÖLF Infos/Kontakt Website: https://www.zweivorzwoelf.info/ Instagram: https://www.instagram.com/zweivorzwoelf/ Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/ Redaktion & Interviews: Andrea Gerhard https://www.instagram.com/andreagerhard_tall_area/?hl=de ZWEIvorZWÖLF Infos/KontaktZur WebsiteZu Instagram Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/Redaktion & Interviews: Andrea Gerhard @andreagerhardZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach und wir finden eine Lösung

Savvy Wealth is an AI-enabled platform for independent financial advisors — solo operators and small teams — that handles everything from CRM and billing to compliance, investment management, and financial planning. In this episode of BUILDERS, I sat down with Ritik Malhotra, Founder & CEO, to get into the GTM mechanics behind selling into one of the most trust-locked markets in financial services: advisors who don't just buy software — they move their entire business.Topics Discussed:What Ritik took — and deliberately inverted — from watching Brex scale from ~$5M to $100M in revenue in a single yearWhy Savvy's GTM motion is structurally closer to recruiting than B2B sales — and what that means for team designHow a data science-driven "likelihood to move" model shapes top-of-funnel targetingWhat's actually driving growth: brand trust and advisor word-of-mouth over outboundWhy cold email and conference booths underdelivered, and the experimentation framework Ritik runs insteadHow Savvy deliberately blends adjacent-industry sales talent with wealth management insidersWhy the "AI replaces the advisor" framing gets the value prop of human financial guidance fundamentally wrongThe long-term vision: a fully vertically integrated operating system for financial advisors, orchestrated by proactive AI agents// Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.ioThe Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co//Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

In this inspiring episode 114 of Going Forward, host Eric Elliott sits down with Amber Hall, Founder and Managing Attorney of Amber Hall Law, to explore what it really takes to build something from nothing and stand out in a competitive industry.From her roots as a Division I athlete to launching her firm with little more than a laptop and determination, Amber shares how mindset became her greatest advantage. She opens up about the realities of starting from the ground up, overcoming doubt, and learning that success begins with belief before strategy.Together, they dive into the intersection of law, business, and personal branding, unpacking how authenticity can outperform even the biggest marketing budgets. Amber also shares how her identity, discipline, and commitment to serving others have shaped a brand that connects deeply with clients and continues to grow.Topics include: building a law firm from scratch; the mindset required to win in business and life; how authenticity drives modern marketing; lessons from athletics that translate to entrepreneurship; empowering others through leadership and example; and why believing in yourself is the ultimate competitive edge.This episode is a powerful reminder that you don't need unlimited resources to succeed; you need clarity, conviction, and the courage to show up as yourself.Connect w/ Eric Elliott:Website: ⁠⁠⁠⁠https://ericelliott.com/Facebook: ⁠⁠⁠⁠https://www.facebook.com/ericelliottspeakerLinkedIn: ⁠⁠https://www.linkedin.com/in/iamericelliott/Instagram: ⁠⁠https://www.instagram.com/ericmelliott/Twitter: ⁠⁠https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Amber Hall:Website: https://www.amberhalllaw.com/LinkedIn: https://www.linkedin.com/in/ambernhall/Facebook: https://www.facebook.com/AmberHallLawInstagram: https://www.instagram.com/attorneyamberhall/Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is the founder of VIP Marketing and Craft Creative, two agencies dedicated to helping law firms build stronger brands and sustainable growth strategies. With a background in radio, television, and digital media, Elliott works with legal organizations across the country to align marketing strategy, creative storytelling, and operational systems to drive measurable results.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency built to help firms become the choice in their market through strategy-led SEO, paid media, website design and development, brand strategy, and premium video production. Based in Charleston, South Carolina, VIP Marketing serves law firms nationwide. Our Website provides detailed information on our services and expertise. For more information, visit vipmarketing.com.

ZusammenfassungWas würdest du tun, wenn du plötzlich 5.000 Euro extra für dein Marketing hättest? In dieser Episode diskutieren Stefan Ponitz, Andreas Pfeifer und Norbert Schuster genau diese Frage – und liefern drei überraschend unterschiedliche Antworten. Norbert setzt klar auf Strategie als Fundament: Ohne Ziel und Plan ist jeder ausgegebene Euro potenziell verschwendet. Andreas denkt pragmatisch und schlägt sowohl KI-Training als auch ein schlankes Minitestprojekt vor, um Produktinnovationen kostengünstig zu erproben. Stefan plädiert leidenschaftlich für KI-Kompetenz als Hebel für Produktivität – und würde den Rest in LinkedIn-Ads stecken, weil er als Performance-Marketer messbare Ergebnisse braucht. Was die drei am Ende eint: KI ist keine Option mehr, sondern eine strategische Notwendigkeit – aber nur dann wirkungsvoll, wenn sie gezielt für konkrete Ziele und Prozesse eingesetzt wird. Wer diese Episode hört, bekommt keine abstrakte Theorie, sondern drei ehrliche Praxisperspektiven von erfahrenen Unternehmern. Perfekt für alle, die ihr Marketing-Budget endlich mit Köpfchen einsetzen wollen. Picks - Tipps/Tricks & EmpfehlungenElevenLabs (V3): KI-gestützte Sprachgenerierung auf absolutem Top-Niveau – Stimmen klingen so natürlich, dass sie von echten Menschen nicht mehr zu unterscheiden sind. Inklusive Atmen, Räuspern und natürlichen Sprachfehlern. Ideal für Podcasts, Erklärvideos und Kundeninhalte. – https://elevenlabs.io foto.id: Biometrische Passfotos einfach per App erstellen – digital, behördenkonform und ohne Gang zum Fotoladen. Norberts Alltagstipp, der sogar beim Führerschein-Update funktioniert hat. – https://foto.id Reset.org – Artikel „CO2-Sorgen bei Gen-AI": Ein nachdenklicher Artikel über den ökologischen Fußabdruck von KI-Sprachmodellen – mit sechs bis sieben konkreten Regeln, wie man KI sparsamer und bewusster nutzt. Manchmal philosophisch, immer lesenswert. – https://reset.org KontaktAndreas PfeiferLinkedIn: https://www.linkedin.com/in/andreaspfeifer/ Homepage: https://www.die-heldenhelfer.com/ Norbert SchusterLinkedIn: https://www.linkedin.com/in/norbertschuster/ Homepage: https://www.strike2.de/ Stefan PonitzLinkedIn: https://www.linkedin.com/in/stefan-ponitz/ Homepage: https://www.fokus-ki.de

Tech Diva Biz Talks is talking to a strategist who cuts through the noise like a laser. Ryan Burch is the Founder of Tobie Group, a consultancy built on one simple belief: businesses deserve better marketing.After running advertising campaigns for major Fortune 500 brands at eBay, Ryan saw firsthand how bloated budgets, buzzwords, and confusion often get in the way of real results. So he built something different. At Tobie Group, he delivers smart strategy, flexible support, and marketing that actually moves the needle.With 20+ years of experience across retail, healthcare, financial services, SaaS, education, and consumer products, Ryan brings a rare dual perspective; he's been on both the agency side and inside the pressure cooker of corporate teams. That's why he's known for simplifying the complex, cutting the fluff, and helping overwhelmed teams regain clarity.From paid media and SEO to CRM systems, marketing tech, and the new world of AI and automation, Ryan helps businesses stay competitive, sustainable, and dialed-in to what actually works, not what's trending this week.He also publishes Office Hours, a marketing newsletter for business owners who want practical insights without burnout, and he advises nonprofits and startups while breaking down classic ads for timeless marketing lessons.So get ready, because today, we're diving into the kind of marketing clarity every business owner needs.Tobie GroupAds Report CardSend us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDigital Marketing PlatformContent Creator Machine - The integrated all-in-one online marketing, business tool/platform.Altogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins To work with Audrey schedule a breakthrough/discovery session.

Ari Bloom has launched multiple eight-figure brands into more than 10,000 retail stores by building products that reflect the people buying them. The founder behind A-Frame Brands breaks down his problem-first framework and why long-lasting brands are built around purpose—not trends. For more on A-Frame Brands and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Welcome to another episode of Founders Club! On this episode we'll be talking to Garrett Maroon about how he sold 650+ homes with ZERO marketing spend.   Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360   In this episode of Founders Club, host Oliver Graf sits down with Garrett Maroon, founder of the 2:10 Realty Group and a top 1% real estate team in Southeast Virginia. Garrett has closed over 650 homes without spending a single dollar on marketing or making cold calls—all through relationships and referrals.   Do me a solid and…   Leave a 5 star review!   Find me on Instagram: @OliverGraf360   Founders Club TikTok: @FoundersClubPodcast   Subscribe to my YouTube channel: http://www.youtube.com/c/OliverGrafTV   Get on my VIP email list and get new episodes of Founders Club straight to you inbox: http://eepurl.com/g_L2Ev   Book me to speak: https://olivergraf.tv/speaking   Book a 1-on1 coaching session: https://calendly.com/olivergraf360/vip   ► JOIN OUR NATIONWIDE REAL ESTATE TEAM: https://www.100commissionrealestate.com  

Coming your way from the JRE Tobacco Aladino Studios, Nick fires up an Aladino Corojo Reserva and answers your calls in another Ask the Pulpit episode. Nick takes your calls about a variety of topics including a cigar lounge that's closing, ghosts speaking English, what is smoking well lately, and more. Nick also takes a call that sets him off on a tangent about brands going to a direct to consumer model and how there are various elements outside of the industry that may make that decision problematic down the road. He also discusses the marketing budgets of cigar companies and how they need to be thinking hard about diversifying in a world where social media may soon not be an option for promotion. From there, learn about a movie Nick went and watched that he highly recommends you all see. Get your calls in for Ask the Pulpit at (863)874-0000. Or email your comments to Nick@CigarPulpit.com! SUPPORT OUR SPONSORS... For all your online cigar purchasing needs, head over to 2GuysCigars.com! In business for 40 years, they are THE trusted name in the cigar industry! Family owned and operated, they provide a great selection, fair prices, and outstanding customer service. That's 2GuysCigars.com! Follow JRE Tobacco/Aladino at @AladinoCigars on Instagram or check out their website, JRETobacco.com for a store near you that carries their cigars Follow Villiger Cigars at @VilligerCigar on Instagram or check out their website, VilligerCigars.com for a store near you that carries their cigars, or visit their new online shop at https://villigercigars.store/home

When leads feel inconsistent and results do not match the spend, the problem is rarely effort. The problem is visibility, measurement, and knowing what actually drives growth.In this episode, Jeff Greenfield, CEO of Provalytics, breaks down why so many service-based businesses feel like half their marketing budget is wasted. You hear clear explanations around marketing measurement, attribution, GA4 limits, impressions versus clicks, full-funnel marketing, privacy-driven data loss, AI-driven buyer journeys, and how attention, awareness, and timing impact revenue. The focus stays on fixing what feels broken so your marketing spend works harder.Key takeaways:Clicks do not tell the full story. Last-click attribution hides the real impact of awareness, impressions, and upper-funnel marketing.Attention comes before conversion. You learn how marketing dollars first create attention and awareness before leads.GA4 shows behavior, not influence. Understanding what Google Analytics actually measures helps prevent bad budget decisions.Impressions matter more than most teams think. Tracking impressions over time reveals patterns that clicks alone will never show.Better measurement protects profit. Clear attribution helps you invest in the channels that truly move revenue.Tune in to the full episode of ▶️Why Half Your Marketing Budget Feels Wasted (And How to Fix It) with Jeff Greenfield.Find more podcast episodes on our website: anderscpa.com/learn/podcasts/  Episode resources:●       Anders Virtual CFO by Anders website: anderscpa.com  ●       Love our content? Sign up for our newsletter:  https://anderscpa.com/learn/    ●       Check out the Virtual CFO Playbook Course:  https://anderscpa.com/virtual-cfo-services/vcfo-playbook/     Quotes-Jeff Greenfield: "Most marketing decisions break because finance and marketing are looking at two different sets of numbers."-Jody Grunden: "Business owners worry that focusing on one offer might hurt their brand but clarity often matters more than variety."Jeff Greenfield is the CEO of Provalytics, a privacy-first attribution platform helping marketers prove impact in a post-cookie world. With over two decades in the industry, Jeff built one of the first multi-touch attribution (MTA) platforms, driving 15–25% ROI growth for major global brands. As shifting privacy laws upended traditional tracking, he saw the need for AI-driven, compliant solutions and launched Provalytics in 2022. Today, his team empowers marketers to make smarter budget decisions with accurate, future-proof insights. Website: https://provalytics.com/   LI: https://www.linkedin.com/in/jeffgreenfield/ https://www.linkedin.com/company/provalytics/ The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/ Virtual CFO, and Jody Grunden, Partner and Virtual CFO Practice Leader at Anders CPAs + Advisors, the podcast dives into essential financial strategies for scaling creative agencies.  Website:

Healthcare marketers are having to navigate massive shifts across the industry, including shrinking ROI timelines and increasingly complex buyer committees. In this episode, I'm joined by my two colleagues and fellow Health Launchpad principals, Mark Erwich and Matthew Piette, for a conversation about what it means to be a marketing leader in healthcare right now. We explore how the industry is moving from the traditional triple aim toward what we call the quintuple squeeze, where providers face intense pressure from regulatory changes, margin constraints, and severe staffing shortages.We provide a deep dive into how both health tech and biotech firms can adapt their strategies to remain defensible in front of CFOs. We also share our perspectives on the practical use of AI as an efficiency tool and why focusing on risk reduction may be more important than selling growth in the coming year.Key Topics Covered"(00:00:00) Introduction""(00:09:00) Big Drivers in Healthcare Technology""(00:13:00) The Quintuple Squeeze""(00:15:00) Challenges in Biotech and Life Sciences""(00:16:00) Pressure on Marketing Leaders""(00:17:00) Shortened Planning Horizons""(00:19:00) Biotech Marketing Constraints""(00:21:00) AI: Friend or Foe?""(00:26:00) Impact on Marketing Budgets""(00:30:00) Justifying Your Marketing Budget""(00:34:00) Stop Doing This to Survive""(00:37:00) Five Key Takeaways"If you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsor, HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

Brent Daniels and CRM expert Raphael break down the "Marketing Budget Roadmap," detailing how to scale your lead generation based on your monthly spend. They discuss the transition from "hustle season" to high-level automation, the power of Google My Business, and why mastering a single marketing channel is the fastest way to hit a quarter-million dollars in profit.They also explore advanced skip tracing techniques, the untapped potential of tax-delinquent properties, and how to use SMS and AI to nurture leads without losing the human touch. Check out the TTP Training Program.---------Show notes:(0:04) Beginning of today's episode(1:11) The "Quality over Quantity" offer strategy: why sending 4–5 high-intent offers a week beats "willy-nilly" mailing (3:20) When to use humans vs. automation: leveraging AI for long-term follow-up and lead nurturing (6:18) Expert skip tracing: using IDI, Spokeo, and private investigators to find owners no one else can find (8:20) Why out-of-country, deceased owners are the best leads in the entire business (12:54) Solving bigger problems for bigger profits: buying judgments and unwinding title issues (13:57) Scaling Google: Moving from 21st to 2nd on Google Maps through GMB optimization (17:42) The truth about Novations: achieving an average $34k fee through transparency with agents (20:20) The Marketing Budget Roadmap: What to do at $0–$5k, $5k–$15k, and $30k+ per month (26:32) How to "season" phone numbers to ensure 98% deliverability on SMS campaigns ----------Resources:Spokeo RealSupermarket.com  Ez REI Closings To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

Have you ever looked at your marketing spend and thought, where the heck did that money go? If so, you are not alone. If your marketing feels like you're throwing cash into a bonfire, you're not broken, you're not behind. You're just missing the engine that makes everything work.>>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

 Most investors quit after 3 calls… but deals close after 9–15 touches. Are you leaving money on the table? Trevor Mauch joins Melvin Landry, Jr. to unpack the biggest marketing mistakes investors make, and how to fix them. From budget math to follow-up mastery and website optimization, this episode is packed with actionable insights for flippers, wholesalers, and service-based businesses.

Guest: Brynn Wilson – Sales Consultant, Hook Agency This episode breaks down what a realistic and effective roofing marketing budget looks like heading into 2026, and why many roofing companies either overspend emotionally or underspend out of fear—both of which stall growth. The episode explains why most roofing companies should expect to invest roughly 5–10% of revenue into marketing depending on market size, competition, and growth goals, and why that range feels uncomfortable in today's increasingly aggressive landscape. It explores how private equity, higher competition, AI-driven tools, and expanded channel options have permanently raised the cost of visibility, while also clarifying when it actually makes sense to not be in growth mode. The discussion walks through when traditional channels like TV, radio, and billboards begin to make sense—typically in the $5–10M range—and why those channels only work when branding is strong, memorable, and differentiated. It dives into the importance of sticky brand names, visual identity, and cutting through noise before spending on awareness channels. The episode then outlines where most roofing companies should prioritize budget first: high-intent search channels like Google Ads and Local Service Ads, local brand visibility through trucks, yard signs, jobsite branding, and community presence, and social media that features real people on camera rather than generic posts. It also explores low-cost, high-effort strategies such as Facebook group engagement, referral ecosystems, networking groups, geographic dominance (“five-mile fame”), sales enablement materials, and compounding word-of-mouth. Finally, the episode emphasizes the principle of layering instead of chopping, explaining why sustainable growth comes from stacking channels over time rather than constantly restarting marketing efforts, and why focusing on being referable, visible, and trusted in a tight local market outperforms spreading efforts thin. 

Growth targets keep climbing while cost lines tighten, and planning season starts to feel very personal for CMOs. AI threads through every conversation, zero-based thinking pulls against last year's baseline, and the goalposts never seem to hold still.  So the job becomes building a budget you can walk into the room with, own, and defend with conviction. To get there, Drew brings together Andrew Cox (Forrester), Lisa Cole (2X), and Alan Gonsenhauser (Demand Revenue). The conversation centers on tying spend to strategy, translating marketing into CFO-ready terms, and giving AI a role in the plan that the numbers can support. In this episode:  Andrew shares Forrester's view on moving past "last year plus X," building budgets around corporate objectives and campaigns, and forcing prioritization.  Lisa applies a zero-based mindset to business priorities, uses a 70-20-10 program mix for core, flex, and test, and frames marketing as an ATM of Audience, Trust, and Monetization.  Alan outlines the signals of strong and weak budgets, tying the majority of spend to growth campaigns and long-term value plans, and maintaining a year-round working relationship with the CFO. Plus:  Keeping tech spend in check, including guidelines for MarTech mix and contract flexibility  Positioning brand and PR in financial terms like pipeline influence, win rates, and pricing power  Responding to AI efficiency pressure by fixing workflows first and framing value in utilization, speed, and scalability  Why the budget should be the numerical expression of strategy, not a defense of legacy spend If you want to walk into your next budget review with a clear story, solid numbers, and conviction, this conversation will help you get there.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Creating video content really doesn't require a Hollywood budget. Small businesses are finding affordable ways to produce engaging videos that actually drive results. Go to https://holisticmarketinglab.com/holistic-campaigns/ for more information. HolisticMarketingLab City: Bad Segeberg Address: Am Weinhof 7 Website: https://holisticmarketinglab.com

Here is how I would spend $50 on Marketing. We have SPACE for you at the National Street Food Vendors Association! Support, Promotion, Advocacy, Community, Education all on one site. ⁠⁠https://nsfva.org/⁠⁠ Get on my schedule for a free no obligation call. Talk to a real food truck owner with decades of experience.  ⁠⁠https://bit.ly/Bill-Moore⁠⁠Love what we do on the podcast? Show one time support here: ⁠⁠https://bit.ly/Podcast-Support⁠⁠

In episode #338 of SaaS Metrics School, Ben explains how to quickly sanity-check your sales and marketing forecast for the upcoming year using one high-signal SaaS metric: the Cost of ARR. As founders and CFOs finalize budgets, Ben shows how mismatches between projected bookings and planned go-to-market spend can reveal unrealistic assumptions before they turn into missed targets. Using simple examples, Ben walks through how the Cost of ARR connects sales and marketing spend, net new ARR bookings, and historical performance—making it one of the most effective tools for validating SaaS and AI company forecasts during budget season. What You'll Learn How to use the Cost of ARR to validate your sales and marketing budget The relationship between sales and marketing spend and net new ARR bookings How to identify unrealistic growth assumptions in your forecast The difference between blended the Cost of ARR, Cost of New ARR, and Cost of Expansion ARR Why historical performance should anchor forward-looking forecasts How benchmarking by ACV and sales motion improves forecast accuracy Why It Matters Sales and marketing forecasts often fail because spend and bookings assumptions are disconnected Cost of ARR provides a mechanical reality check before committing to a budget Overly aggressive ARR targets can be identified early and corrected Underspending on go-to-market becomes visible when bookings expectations are too conservative Benchmarking against peers helps validate whether forecast assumptions are realistic Strong financial modeling and forecasting discipline improves board and investor confidence Resources Mentioned Cost of ARR metric framework: https://www.thesaascfo.com/saas-cac-ratio/ Benchmarking data from Ray Rike at Benchmarkit.ai Concepts from SaaS FP&A forecasting and go-to-market efficiency analysis: https://www.thesaasacademy.com/the-saas-metrics-foundation

Today, we're getting a little zany. Since we're approaching the end of Q4, we wanted to make an episode checking in with you about your budgets for the upcoming year. And what we specifically want to talk about is the role of an experimental line in your marketing budget - why it matters, and how you can use it. Let's dig in.

Brands need to understand their consumers and their different segments that exist within their diverse target audiences and ensure that they are meeting them where they are with regard to their own individual economic conditions. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Consumers don't want more banking messages — they want relevance. And right now, most banks are wildly out of sync with what their communities actually need. Consumers want communication that reflects their neighborhood, life stage, and immediate financial needs — and broad, one-size-fits-all marketing isn't effective. Hyperlocal strategies are emerging as some of the most powerful ways to drive acquisition, strengthen relationships, and capture market share. In this episode of Banking Transformed, I talk with Fred Cadena, Head of Client Strategy at Vericast, about how real-time data, household insights, and neighborhood-level trends are changing the way banks compete. Fred explains why “relevance beats reach,” how new mover and life-event signals drive growth, and what it takes to activate hyperlocal marketing without adding complexity. If your institution is seeking affordable, data-driven strategies to boost growth in 2025, this conversation provides a clear roadmap — and questions long-standing assumptions about how banks engage with their communities. This episode of Banking Transformed is sponsored by Vericast Vericast's Hyperlocal Marketing solution is a fully managed, precision-engineered, data-driven approach to personalized digital advertising at the branch level enabling financial institutions to build stronger community connections, increase engagement and conversions, and optimize advertising spend for maximum impact. Vericast.com

If you're tired of hearing “just spend 1–3% of revenue on marketing” and hoping it works out, this episode is for you. Spencer breaks down how to actually reverse-engineer your marketing budget from your revenue goal, walking step-by-step from target revenue → projects → meetings → leads → dollars invested. You'll learn how to decide whether you should be spending 3%, 5%, or even more based on your growth goals, average project size, and margins—instead of guessing or copying what your peer group is doing. If you want to hit $4M, $6M, or beyond with intention (not luck), this conversation will show you how to set a budget that matches the growth you're chasing.

SHOW NOTESThis conversation is hosted by Kat Wheeler, and together they explore:How AV integrators can smooth out feast-or-famine sales cyclesWhy starting with revenue goals is the smartest way to set your marketing spendAnd how to measure ROI so every dollar works harder for your businessWhether you're aiming for steady revenue or aggressive growth, this episode offers practical, proven steps to transform your marketing budget from a guess into a strategic investment.Let's dive in—here's Automation Unplugged with Kat Wheeler and Taylor Whipple. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 states​Owned rentals in 12 states​Flipped houses in 11 states​Closed on over 2,000 properties​125 contracts in 50 days (all live on YouTube)​Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW!    https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Join our exclusive FB group community for real estate investors and wholesalers: https://www.facebook.com/groups/titaniumvault/(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsWant to know what the best markets to wholesale in are? Grab my breakdown of all 50 states here: https://www.titaniumu.com/marketsSupport the show

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Did you like this episode? Dislike it? If your marketing budget is limited to $500 a month, digital ads aren't the answer — relationships are. In this solo episode, Danny Decker explains why early-stage law firms should skip paid marketing altogether and instead focus on community building, referral partnerships, and local networking. When you're ready to scale, you'll have a stronger foundation and a better ROI.

In this episode of Talk Commerce, Rich Kahn, CEO and founder of Anura.io, discusses the pervasive issue of bot fraud in digital marketing. He explains how bots can significantly impact advertising budgets by generating fraudulent traffic, leading to wasted resources. Rich elaborates on the mechanics of ad fraud, the distinction between good and bad bots, and the operations of bot farms. He also shares innovative solutions to combat bot fraud, emphasizing the importance of understanding and mitigating these threats, especially as businesses prepare for high-traffic events like Black Friday.TakeawaysRich Kahn is the CEO and co-founder of Anura.io.Anura uses EOS to improve productivity and reduce meetings.Bots can steal significant amounts of advertising budgets.20-25% of traffic can be fraudulent, impacting conversions.Google Ads can inadvertently lead to fraud through partner networks.Good bots identify themselves, while bad bots mimic real users.Bot farms operate globally to execute click fraud.CAPTCHA systems are outdated and easily bypassed by bots.Anura analyzes over 800 data points to identify real users.Businesses can get a free trial to assess their fraud risk.Chapters00:00 Introduction to Rich Kahn and Anura02:25 Understanding the Bot Business and Digital Fraud05:18 The Impact of Bots on Digital Marketing08:33 Distinguishing Between Good and Bad Bots11:09 The Mechanics of Bot Farms13:19 Innovative Solutions to Combat Bot Fraud14:56 Preparing for Black Friday: Implementing Fraud Solutions15:36 Closing Thoughts and Free Trial Offer

Brendon Forrest, Allen Fennewald and Wes Temple from Gorilla 76 show you how to build marketing budgets leadership will approve. Learn to work backwards from revenue goals, calculate cost-per-lead and balance digital versus traditional spend. We'll cover: - Working backwards from revenue goals to determine actual budget needs - Calculating close rates, SQL conversion and cost-per-lead to justify spend - Balancing brand building with demand capture spend - Using digital-first budgeting to show what works - Avoiding mistakes like building budgets in silos and skipping experimentation funds - Tracking expenses throughout the year to strengthen future planning If you run marketing at a manufacturing company this conversation delivers methods for budget planning backed by real data you can defend. For industrial marketers, manufacturing marketing managers and B2B marketing leaders preparing for 2026.

In this episode of Zero to CEO, I speak with Anya Cheng, founder of AI fashion startup Taelor and former product leader at Meta, eBay, and Target. Anya shares her journey from Silicon Valley insider to scrappy startup founder, revealing how she scaled Taelor with zero marketing budget, secured funding from top VCs, and broke barriers as a female immigrant entrepreneur. We dive into the AI behind personalized fashion, lessons from tech giants, and what it takes to build a fast-growing brand on a shoestring. This episode is a must-listen for founders, fashion innovators, and anyone chasing startup success.

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Grant Galloway discusses a common mistake wholesalers make when scaling their businesses: focusing too much on marketing budgets over deal quality. He argues that this approach often leads to a "race to the bottom" where wholesalers overspend on marketing to find low-quality deals, ultimately hurting their profitability.By focusing on getting the best possible discount from sellers, wholesalers can secure high-quality deals that will naturally attract a list of eager buyers. This approach reduces marketing costs and builds a more sustainable, profitable business. Curious about this episode? Tune in now! And don't forget to join the TTP Training Program for more wealth building strategies.---------Show notes:(0:40) Beginning of today's episode(11:20) Working with a small team(12:46) On looking for new buyers(21:37) Getting that full level of discount from your sellers(24:53) Where's the drama in the business?(28:05) Never tell a seller what should they sell their house for, only tell then what you buy it for----------Resources:ZillowMLSTruREIEmail Grant at: grant@trurei.com To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

The future of Insurance Sales is HERE We are launching the first and only 24/7 AI-powered sales coaching platform built exclusively for insurance professionals. With real-time call grading, on-demand role-plays, and personalized coaching after every conversation, it helps producers get better and agents get their time back. Text AI to (816) 727-7610 to join the Waitlistwww.agencycoachai.comWatch the full episode on YouTube: HEREWhat's in this episode:If you're dumping thousands into ads but still leaking money on refunds, chargebacks, and missed closes—this episode is your wake-up call. Michael and Courtney break down why “more leads” isn't the fix and how the real ROI comes from sales training, service, and people development. From the $250K pajama shoot story to the one objection that should set off alarms (“my team doesn't need training”), this is your audit for the rest of the year.Whether you run a lean shop or a multi-million dollar agency, this is the reminder to stop lighting your marketing budget on fire and start investing where it actually pays.[00:00] Why you're probably not auditing this part of your business[01:00] The $250K pajama photo shoot vs. $5K training budget[02:30] The hidden costs of poor service and sales training[03:30] Stop throwing money at lead gen without fixing the follow-through[04:30] Why “Sales cures all” (not marketing)[06:30] The team objection that tells you you've got the wrong people[08:00] Building a culture of training and development[09:00] Why your people = your best investment[10:00] The fastest way to improve ROI without spending more on ads[11:00] Final takeaway: Sales cures allTEXT MICHAEL DIRECTLYHave a question or want to talk to Michael directly? It's really him, not a robot. Text “BUZZ” to (816) 727-7610 FREE 7-Day Demo – Weaver Sales AcademyTry it: CLICK HERE Tools + Free Resources https://www.weaversa.com Connect with Michael OnlineLinkedIn: linkedin.com/in/michaelweaverwsaYouTube: @michaelweavertrainingFacebook: facebook.com/themichaelweaverInstagram: @michaelweaver

1405 He's the guy marketing teams call when dashboards stop making sense. With a brain built for both tech and strategy, he's turned messy data into half a million dollars in just two years. Fixing GA4 headaches and helping $20M+ companies scale with clarity… give it up for Joshua Lauer! Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272

As the founder of TopDog Law, James Helm has gone from $5K in monthly lead buys to seven figures a month across paid social, billboards, and more. If you're wondering where your budget should go—at $100K, $1M, or $10M—this is the guy to learn from. In this conversation, James shares: The hidden risks of under-spending (or over-hiring) Why creative is the most overlooked cost center When lead buying makes sense—and when it's a trap The $10M Uber Test that tells you if your brand is working PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok