Radio on Main Street is the podcast devoted entirely to radio hosted by Radio Advertising Bureau President and CEO, Erica Farber. Each podcast will feature individuals creating, marketing, influencing, innovating or just making a difference on America’s most listened to medium. Through conversatio…
The one thing we all have in common, no matter what our job title is, what market we work in or who we work for – we all experience change. How we deal with change can determine our success. In this episode of Radio on Main Street, Erica Farber, President and CEO of the Radio Advertising … Continue reading "Radio on Main Street Podcast Featuring Three of Radio’s Top Leaders with Insights on Managing Through Change"
The responses from our panel of research experts was so good we just had to probe further! In this bonus episode of Radio on Main Street Erica Farber, President and CEO of the Radio Advertising Bureau, posed one last question – “Under the current circumstances, what type of impact do you think research and measurement surveys will have … Continue reading "BONUS – Radio on Main Street Podcast Featuring More From Our Panel of Research Experts"
There has been a lot interest in understanding how peoples’ behavior has changed during these unusual times. With shelter in place orders due to COVID-19 and just thinking about our own behavior, are we consuming more media? Have our buying habits changed? As we communicate with our advertisers, being able to answer these types of … Continue reading "Radio on Main Street Podcast Featuring Research Experts From Research Companies and Broadcasting"
Listeners have a personal connection with Radio’s influencers – the on-air talent. They have a personal connection with their favorite station because of their favorite radio personalities and during this very challenging time, the connections between the on-air personalities and their listeners have never been greater. In this episode, Erica Farber, President and CEO of the Radio … Continue reading "Radio on Main Street Podcast Featuring Erica Farber’s Conversations with Radio Personalities About Their Role as Influencers"
Carl Goldman and his wife Jeri are the owners of KHTS AM 1220 & FM 98.1, the Santa Clarita, California hometown radio stations. Some of you may know Carl through the business but many of you know Carl because he has become one of the most visible individuals directly affected with Coronavirus, Covid- 19. In … Continue reading "Radio on Main Street Podcast Featuring Carl Goldman, Owner of KHTS and a Recent Victim of COVID-19"
As Erica Farber, President & CEO of the RAB, was preparing for the last podcast of the year, she began thinking about specific areas of personal focus on for the new year. She posed this topic to our senior leadership team at the RAB and, in this podcast, she shares their thoughts with you.
This week we are bringing back one of the best of the year podcasts. With the election season heating up we didn’t want you to miss this one. In this edition, Erica Farber, President and CEO of the RAB speaks with Steve Passwaiter, VP & GM at Kantar Media/CMAG where he has oversight of the … Continue reading "Radio on Main Street Podcast – Back by Popular Demand – Steve Passwaiter"