Podcasts about radio advertising

Jeff Warshaw doesn't plan to participate in radio's "race to the bottom." The CEO of Connoisseur Media just bought Alpha Media, expanding Connoisseur from 11 stations to 218. It's a move that bucks the industry trend to lay off people and cut budgets -- particularly because of what Warshaw says about his plans to hire and invest even more. In an interview, Jeff responds to Gordon's question, "Did you miss the news that radio is dying?"Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Corey & Gordon uncover surprises from a Q4 survey of local advertisers. They discuss what's hot for 2025, and ponder why one form of print media continues to defy gravity. They look at the good, bad, and just plain ugly -- including how advertisers rate their local ad-sales reps on overall marketing expertise and digital savvy. Spoiler alert: That's the "ugly" part of their discussion. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Today on the showcase we conquer the airwaves and establish dominance on the radio.

If you want to reach folks shopping when they're out and about, it's radio, the dominant platform to reach the American consumer. The breakdown of a typical hour of audio use makes an even stronger case for adding AM/FM radio, which accounts for 41 minutes of listening overall and 52 minutes when in the car.

What if your market is oversaturated with competitors and their Ads? Well, Rich has some great ideas for you to make some waves with your messaging...

The Myths Of Digital Marketing Debunked In the rapidly evolving world of digital landscapes, misconceptions abound, leading many to second-guess the value of digital marketing for their business. The Marketing MadMen, led by industry experts Jeff Mironoff and Christopher Williams, are here to set the record straight, debunking the most common myths that could be holding you back from harnessing the full potential of digital marketing. Myth 1: Digital Marketing is Only for Large Businesses Reality: Digital marketing levels the playing field, offering scalable and affordable solutions for businesses of all sizes. From local startups to global enterprises, digital strategies can be tailored to meet specific goals and budgets. Myth 2: Digital Marketing is Not Cost-Effective Reality: When executed correctly, digital marketing offers one of the highest ROIs across marketing channels. It allows for precise targeting and analytics, ensuring every dollar spent is accounted for and optimized. Myth 3: Content Marketing is Limited to Blogging Reality: Content marketing spans beyond blogging to include videos, podcasts, infographics, and social media content. This diversity allows businesses to engage with their audience in various formats, catering to different preferences and stages of the customer journey. Myth 4: Digital Marketing is Purely Technical Reality: While digital marketing involves a fair share of technical know-how, its core is deeply rooted in understanding and engaging with human behaviors and preferences. Creativity and strategy play just as crucial a role as technical skills. Myth 5: Good Digital Marketing Delivers Quick Results Reality: Effective digital marketing is a marathon, not a sprint. Building a strong online presence, earning customer trust, and achieving sustainable growth require time, consistency, and ongoing optimization.   Digital Myths Debunked: Takeaway In their approach, The Marketing MadMen discuss the synergistic potential of Radio Advertising, Pay Per Click (PPC) Advertising, and Search Engine Optimization (SEO) in enhancing digital marketing strategies: Radio Advertising: They explore how the extensive reach of radio can boost brand awareness and foster digital engagement, bridging the gap between offline and online audiences without overtly selling services. PPC Advertising: The conversation includes the strategic use of targeted PPC campaigns to achieve immediate online visibility, complementing long-term SEO strategies and driving targeted traffic for potential conversions. SEO: The team delves into the importance of robust SEO practices in strengthening a brand's online presence, improving organic search rankings, and providing valuable content that supports both PPC and radio initiatives. Through these discussions, The Marketing MadMen aim to illuminate the interconnected nature of these services, emphasizing a holistic marketing strategy that thoughtfully considers each element's role in achieving broader business objectives without directly selling their services. Call to Action Don't let myths hold your business back from achieving its true potential in the digital realm. Join The Marketing MadMen, Jeff Mironoff and Christopher Williams, in debunking these misconceptions and embracing the power of digital marketing. Like, follow, and subscribe to our YouTube channel for more insights, tips, and strategies to propel your business forward in the digital age. Together, let's turn these myths into milestones for your business's journey to digital marketing success.Support the show: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Radio advertising can be very successful for marketing an auto repair shop, but we have a specific strategy we like to employ.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

One topic we rarely talk about is radio, yet we have a story of very successfully using radio advertising to market our own auto repair shop. Radio was different back then, but our strategy can still work, and the idea works across all mediums. We hope you'll listen in to the story of Jack Boston, Bill LuMaye, and Peak Automotive.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow NotesThe beginning of radio advertising (00:00:01) Discussion about the emotional story and effectiveness of radio advertising, its cost, and tracking difficulties.Evolution of radio options (00:01:21) Comparison of traditional AM and FM radio with newer options like Sirius XM, Pandora, Spotify, and podcasts.Getting into radio advertising (00:03:20) The story of how a customer, Jack Boston, influenced the hosts to start radio advertising and the initial challenges.Selecting the right radio station (00:05:57) The importance of choosing the right radio station based on listener demographics and the impact of the chosen station on the audience.Transition to a new radio host (00:07:26) The unexpected transition from Jack Boston to Bill Lemay due to health issues, and the process of involving the new host in advertising.The impact of live endorsements (00:13:11) The effectiveness of live endorsements over pre-recorded ads, the influence of creative freedom, and the authenticity of the message.The importance of asking clients (00:14:29) Discussion on the significance of asking clients about their listening habits to tailor marketing strategies.Advertising on satellite radio (00:15:17) Exploration of advertising opportunities on satellite radio and the potential for targeted local advertisements.Tracking radio advertising effectiveness (00:16:28) Insight into tracking the effectiveness of radio advertising through dedicated URLs and phone numbersThe impactful gift from a client (00:18:30) A heartwarming story about a client's gift and its impact during a challenging time.Closing remarks and sponsorship acknowledgment (00:19:27) Acknowledgment of the sponsor and closing remarks, encouraging listeners to engage with the podcast and its hosts.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Today Rich is Talking about TV and Radio Advertising - and how to “farm” those audiences. He'll show you how to determine how big the whole farm is in your area so you can choose the right “parcels” to start farming.

In this episode, Corey Berrier talks with HVAC expert Gene Slade about his journey from starting with a basic toolkit to building a successful business. Gene shares insights on overcoming business challenges and strategies for growth and resilience. The conversation also covers the effectiveness of radio advertising in establishing a service-based business, with Corey reflecting on his own experiences in local radio. The role of AI in customer service, particularly in handling weekend calls and the value of recorded CSR calls, is discussed. Additionally, the topic of indoor air quality, its impact on health and home comfort, and tips for homeowners on system assessments and heating checks are explored.Remember to leave a 5-star review on platforms like Apple Podcasts or Spotify if you find this episode informative and valuable.http://leadninja.aihttp://leadninjasystem.com239-848-6533 mobile https://www.facebook.com/genesslade Support the showhttps://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyghttps://www.facebook.com/corey.berrier https://www.linkedin.com/in/coreysalescoach/

00:00 Intro01:46 Today's Episode Is Different02:38 Do You Have A Tribe of Customers?05:04 Are You Depending Too Much on AI?07:24 The Reason You Can't Find Great Employees09:34 Are You Getting the Best Deal on TV & Radio Advertising?13:51 Your Google Reviews Are A Chance to Respond Like A Human16:08 Turn All the "No's" Into "Yes's"17:31 Are You Showing up Consistently for Your Prospects?19:29 SEO Is A War Not A Battle22:02 How to Get People to Choose You Before They Are Ready to Buy24:52 How Do You Create Winners?26:57 Recap28:03 OutroHost: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Inspiring story of a shop owner Kendall Warnock who went from growing up on a Native American reservation to successfully owning and operating a thriving business.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsGrowing up on the reservation (00:03:20) Kendall shares his experience of growing up on the Omaha Indian Reservation and the challenges he faced.Moving to Lincoln, Nebraska (00:05:20) Kendall talks about his move to Lincoln, Nebraska, a city with a population of 300,000, and his initial struggles to adapt.Breaking point and determination (00:07:08) Kendall recounts a pivotal moment in his life when he decided to make a change and stop using food stamps, showing his determination to create a better future.The turning point (00:08:00) Kendall discusses the moment when he decided to stop using food stamps and make a change in his life.Working in the automotive industry (00:08:23) Kendalls experience working at different shops and dealerships before starting his own business.Moving to downtown Lincoln (00:13:35) Kendall talks about the decision to move his shop to downtown Lincoln and the challenges and successes that came with it.The road construction project and downsizing (00:15:38) How a road construction project and their failure to downsize led to the demise of their shop.Moving back to Louisiana (00:16:47) Felt called by the Lord to move back to Louisiana after closing their shop and going through bankruptcy.The importance of coaching and getting support (00:19:33) The importance of getting coaching and support in orderto understand the business side of running a shop and improve as a business owner.Maintaining Relationships and Seeking Growth (00:22:36) Discussion on the importance of maintaining relationships but also recognizing the need to seek growth outside of one's comfort zone.Taking Care of Yourself for Business Success (00:24:26) Emphasis on the importance of prioritizing personal health and fitness to ensure the ability to lead and support a team.Core Values and Hiring Practices (00:27:19)Exploration of the company's core values, including integrity, pride, passion, giving back, humility, and consistent improvement, and how they inform hiring decisions and daily operations.Marketing with Billboards (00:30:16) Discussion of using electronic billboards to target specific audiences and track ROI.Radio Advertising (00:33:08) Exploration of the benefits and challenges of radio advertising, including a partnership with a local sports station.Authentic Social Media Presence (00:35:50) Importance of showcasing personal values, team dynamics, and family life on social media to build trust and connection with customers.Kendall's introduction to "How to Win Friends and Influence People" (00:37:54) Kendall talks about how he was introduced to the book "How to Win Friends and Influence People" by Dale Carnegie and how it has had a profound impact on his life.Offer to send the book to the first three people who email (00:40:28)In honor of Kendall, the host offers to send a copy of "How to Win Friends and Influence People" to the first three people who email their address, emphasizing the life-changing impact of the book. podcast@shopmarketingpros.comHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite -

00:00 Intro00:35 Buying Media with the Right Mindset04:01 The Benefits of Committing to a Station08:06 What are Posting Standards and why are they Important?12:17 Recap12:36 Managing your Ad Spend after it's been Placed13:10 Keep An Eye out for Special Spots14:33 Know When to Change Your Ad16:08 Auditing your Station17:51 Recap19:50 Should You Take Advantage of Rotation Packages? 24:22 When to Take Advantage of Digital Added Value 27:01 Final RundownHost: Brandon WelchCo-Host: Megan EllisExecutive Producer: Carter BreauxAudio/Video Producer: Nathan ModlOur Website: https://frankandmaven.com/Buy Our Book: https://www.amazon.com/Maven-Marketer-Advertising-Legendary-Business/dp/1735846708Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Your phone rings. Your door gets knocked. Your email inbox is full to the brim with…Advertising Sales folks!They all want the best for you. They have big ideas for growing your company.  But your budget simply won't support them all. So how do you choose the right one?How do you get the best deal?Brandon and special guest Megan Ellis share their top tactics for negotiating media over the last decade and some simple moves you can make to get the most for your money.This episode will save (and make) you BIG money.  Don't miss it!Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Welcome to the Marketing and Cupcakes Podcast, where we serve up sweet insights into the world of marketing. In today's episode, Myke and John delve into the realm of radio marketing, demystifying its potential for businesses of all sizes. John, a seasoned expert, shares his invaluable experience and tips on leveraging radio advertising effectively. Discover how radio ads can be tailored to target specific audiences, why timing matters, and the three types of ads that can make or break your campaign. From live reads by radio personalities to recorded ads and creatively produced messages, you'll learn how to craft compelling messages that resonate with your target market. If you're looking to optimize your marketing strategy, this episode is a must-listen. Join us as we explore the intricacies of radio marketing and provide practical insights that can help your business thrive. Tune in and get ready to elevate your marketing game!

The relationships you should build, not run from.... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out abru.online/free  to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :)

Chris Bowling , Head of digital marketing and ecommerce at Best Western UK joins us as our guest for Hoteliers' Voice to share how they built a direct campaign using guest profiling.In this episode we learn the approach taken to identify the right audience, the type of marketing strategy to harness this opportunity and the data that fed the campaign creative and channels to market.  We hear how Chris and the Best Western team looked for the opportunity to fight back for the brand. We discuss-       Why education is important-       The role of brand marketing-       Identifying channels to reach the guest profile-       Using guest data to determine the approach-       The systems that underpin the campaign Listen to all our episodes and subscribe to our content and newsletter http://travelmarket.life/ Follow us on LinkedIn for the latest updates https://www.linkedin.com/company/travel-market-life/Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/

Rich works with Shugarman's bath on new ideas for their Radio Advertising.

School marketing and communications with Charlie Maughan and Rita Kilroy Tune in as Charlie and Rita Deep Dive into all things audio advertising, debating whether radio or podcasts are the best listening platform for school marketers to spend their hard-earned media budgets towards. In the Making News segment, the pair are once again joined by imageseven Digital Marketing Specialist Harrison Shearn to reveal the Google Analytics update that can't be ignored any longer. In the Rants & Raves, they heap praise on a campaign for IKEA.  Unlocking the Power of Google analytics 4 Radio Advertising vs. Podcast Advertising: 7 Differences to Note - Hearst Bay Area  IKEA - Proudly the Second Best - Ads of the World Got more questions for Charlie and Rita? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com

Rich tells you everything you need to know about making radio work!

Digital focus hasn't been a hallmark of Saga Communications. Among publicly held radio broadcasters, Saga has been at the bottom of the heap in digital revenue. But something has changed, and the company's stunningly successful digital experiment in Tennessee is being rolled out to other markets. In this episode, Gordon & Corey interview the new CEO, Chris Forgy, to learn how Saga will change under his leadership.

Grace Mills has been the "secret weapon" behind REI Radio since the program launched, the person working behind the scenes coaching almost 300 investors and agents on how to explode their Real Estate business with radio ads. Grace has worked side-by-side with Chris Arnold on the creation of the original program, and she is now the new face (and coach) of REI Radio 2.0. For the last eight years she managed and directed al! marketing channels in a real estate investing company. She spent years split-testing every element of radio to determine all of the fundamental "do's and don'ts" in radio. Grace's main focus is to help professionals find their voice within their industry. She has worked with investors and agents from all over the United States, perfecting the art of radio marketing.

5 ways to sell more cars with automotive radio advertising that gets noticed, gets remembered, and gets them on the lot... pronto! #HowToSellMoreCars Share 0 Share 0 Tweet 0 How To Sell More Cars with Radio AdvertisingRecorded live in the How To Sell More Cars Town Hall, Wednesday, March 8, 2023 for more free car sales training subscribe to […] The post How To Sell More Cars With Radio Advertising appeared first on .

Building Foprtunes Radio hosts MLM Radio Advertising for The best Network Marketing Leads For the Best Quality MLM Leads, MLM Training, and Lead Management Systems, use https://www.NetworkLeads.com Advertise on MLM Classified websites on the Youmongus Ad Network https://www.youmongusadnetwork.com  is a classified ads website network that PM Marketing developed for Network Marketing Opportunities and MLM Product Sales. Advertise on  http://www.mlmwhoswho.net  and https://www.youmongusads.com   Peter Mingils is on the Board of The MLMIA The Multi-level Marketing International Association and Social Networking Association Previous board DSWA Direct Sales Womens Alliance https://www.dswa.org and past President of DRA The Distributor Rights Association. Best mlm lead generation . Avoid MLM Ponzi Schemes and Pyramid Scams. Peter Mingils owns MLM Charity https://mlm.charity and  MLM News https://mlm.news New sites being developed https://anti-mlm.newshttps://healthcoach.news and https://mypet.news  https://saveme.news  (386) 445-3585 https://www.buildingfortunes.com is the Affiliate Program

Today Rich covers the nuts & bolts of Radio Advertising. He gives 4 steps--making the right buy, dealing with the lead tracking problem, choosing a voice, and creating your message.

Today's episode on Branding talks about how to incorporate your brand in your TV and Radio Advertising

Welcoming Jim Klauck to the HVAC Financial Freedom Podcast! In this episode, we'll be doing a deep dive on effectively using radio to market your HVAC business, and you'll learn... 0:18 Introducing Jim Klauck 0:56 About Jim Klauck (Check A Pro) 1:53 Contact Jim 2:59 The Golden Advantages of Radio Advertising 5:19 The Radio Show's Unique and Profitable Call-to-Action Programming 7:45 The Radio Show's Target Demographics and How Combining Radio and Podcasting Widen Their Audience 12:46 How Promoting Your Home Services Business on a Radio Program Distinguish You From Your Competition 15:08 How Call Tracking Works For The Radio Show 16:09 The Top Qualities To Look For in a Home Service Provider Towards Becoming a Check A Pro Member 21:48 Closing the Gap for Home Services Professionals Who Are Not Confident in Speaking on the Radio 27:24 Why You Should Spend More Time Working 'ON' rather than 'IN' Your Business 31:04 Making The Leap From Self-Employed to Business Owner 33:08 Common Mindsets and Trends Amongst Successful Home Service Professionals 36:59 How Jim Builds a Strong Professional Network 40:05 The 10 Rules for Business Success 44:11 "Why Do You Do What You Do?": Understanding The True Purpose of Your Work 48:29 Jim's Vision for The Future 50:24 Connect with Jim Tune in to learn more :) Join our FB Group: www.facebook.com/groups/hvacfinancialfreedom/ Presented By Polianna (https://polianna.net/)

Ranwell Productions is the programmatic advertising agency offering you unprecedented access to ad inventory - call today at +1-866-406-6096 to discover how you can run audio ads at affordable prices! Sign up today at https://ranwellproductions.com/programmatic-radio-advertising (https://ranwellproductions.com/programmatic-radio-advertising)

With Ranwell Productions' (866-406-6096) programmatic radio ad platform, you can harness the power of AI and software automation to get your message out there via thousands of stations. More details at https://ranwellproductions.com/programmatic-radio-advertising-orlando-fl (https://ranwellproductions.com/programmatic-radio-advertising-orlando-fl)

Do people still listen to the radio? Is it still a good idea to use it for advertising? Read Ranwell Productions' (866-406-6096) report to discover how radio ads can help you gain new customers effortlessly! Learn more at https://ranwellproductions.com/programmatic-radio-advertising (https://ranwellproductions.com/programmatic-radio-advertising)

This week on The Bottom Line on KCLR, we talk about fast fashion and sustainability in the fashion industry with Anneliese Duffy, Owner of Linen Shirt Company & Sustainable Fashion Stylist Roxanne Parker.Laurie Grace, Principal at Grace Solicitors spoke with John about the importance of business succession planning and the recent announcement that Grace Solicitors and Gerald Meaney Solicitors are to merge and become Grace Solicitors incorporating Gerald Meaney from July 1st, 2022.During the week RadioCentre Ireland published the first ever revenue data for the Irish Radio Industry & to hear more about the data, Stephen Byrne spoke with Ciarán Cunningham, Chief Executive of RadioCentre Ireland.Do the accents that we hear in adverts make a difference to us? Research commissioned by radio & digital broadcast specialists IRS + set out to understand the psychology behind accent, and whether a local voice used in adverts made a difference. Shane Brennan, Creative Director at Foe , spoke with Stephen Byrne to tell us more about the research, how it was conducted and what the findings were.Michael English, Director at Recovery Hub Carlow joined Stephen Byrne to discuss his business and how the idea to open a recovery hub came about.With thanks to O'Neill Foley, Produced by Deirdre Dromey.To contact the show, email: thebottomline@kclr96fm.com

Ginni discusses the history of radio advertising. Hosted on Acast. See acast.com/privacy for more information.

Listeners: Have you already heard ads on podcasts?  Brands: Have you considered putting ads on your podcast and studying the engagement it can create with your audience?  How does it work? Audio ads are using AI technologies and real-time bidding to gather data and analyze the audience's behavior while online. This data provides a real-time campaign optimized for their tastes and preferences. Still, technologies need to evolve to provide more reliable data for brands. Our guest, Benjamin Masse, is in charge of Product Strategy and Market Development at Triton Digital (formerly Triton Media Group), a digital audio technology and advertising company based in Los Angeles. Benjamin has a deep understanding of online media and its impact on society. As an accomplished musician, he also fully appreciates the growing importance of interactions between business, technology and culture.   Highlights Benefits of ads in podcasts The relationship between ads and podcast type, audience and purpose Difference between ads on podcasts, programmatic audio and radio advertising Which technologies enable live and on-demand publishers to grow audience and revenue globally AI technologies and real-time bidding to gather data and analyze the audience's behavior while online   Links from the show TRITON B. Masse Linkedin  B. Masse Twitter Rumble Studio - Create your free account! Subscribe for free Apple Podcasts Google Podcasts Spotify  Stay up to date Audio Leads Newsletter Rumble Studio Blog Follow us on social media LinkedIn Twitter Facebook Instagram Email: hello@rumble.studio See omnystudio.com/listener for privacy information.

You know what it's like, you get a song stuck in your head, and all day long you're singing it. Jingles take the idea of repetition a step further. After hearing a jingle several times as part of a marketing campaign, consumers will often mimic it by humming or singing the tune. We want THAT!! Jingles can take on a life of their own in your market. The result is additional product promotion at no cost to the company. Advertising jingles are a great way to give your business more exposure, engage people, and sell your services. Although expensive, advertising jingles are absolutely essential for businesses advertising on radio, television, or even on the internet.We are so excited to share this episode with you. Today in the Lemonade stand we have Jingle Jim Reilly, owner of the nationally recognized music jingle company, American Music Concepts. Jim's produced over 10,000 music jingles for local companies using the same branding strategy as Top Fortune 500 Companies.Check out our downloadable item of “12 tips for jingle uses OTHER than radio”. There are items on this list that you have probably never thought about!If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you're listening. We'd love to hear from you; what are you liking, what are you loving? What do you want more of!Interested in being a guest on our show? Click >>HERE

Steve Stack is back with another episode of American Hardwood Advisor. In this episode, Steve sits down with Mark “Munch” Bishop from WTAM 1100 and Sports 1350 The Gambler to talk about radio advertising in the modern age. Listen in as Munch and Steve discuss the importance of believing in what you advertise, why businesses should utilize radio advertising, the evolution and perseverance of radio, advice for a new business looking to advertise, and the key components of advertising on the radio. Brought to you direct from Studio 3B at Baird Brothers Fine Hardwoods, the American Hardwood Advisor is your source for trends, tips, and insights into how the building industry has evolved. Join Steve Stack along with guest builders and industry leaders as they talk shop on what it takes to be the best of the best. Subscribe to our channel to stay up to date on the latest content on hardwood products, tutorials, tips & tricks, and interviews. Browse and buy online: www.BairdBrothers.com ORDERED easily. DELIVERED conveniently. ENJOYED comfortably.

Is Local Radio Advertising Still Valid? Listen as "DB" explains why you may be overlooking this profitable method of marketing.

Ben Bailey is an Integrated Media Specialist who works with business owners to help them grow their business through local radio advertising.  Ben has worked in radio advertising for 20 years and is an expert on radio marketing.  Today we ask Ben and look into whether radio advertising is still a beneficial marketing avenue.  

RYLEY STRAND Radio Advertising Strategist w/Fong - PPSS #59 - STAY ON TARGET Interviewing Radio Advertising Strategist Ryley Strand. We discuss why radio is still effective, some of the best advice he has received, and WHAT IS SUCCESS LIKE...? Get ready to unlock your PEAK Potential! PLEASE SHARE LIKE SUBSCRIBE FOLLOW COMMENT and ENJOY! Subscribe at yourareatv https://youtu.be/kU_CDoza6XEAudio available on SPOTIFY! https://open.spotify.com/show/2SsT96a... Subscribe to MillionaireFlix TODAY! https://millionaireflix.com/affiliate... #unlockyourpotential​​​​​ #makemorewithcoaching​​​​​ #peakpotentialsuccess​​​​​ #makemoremindbites​​​​​ www.fongchua.com

In this episode of Mission CTRL, Ramon is joined by a very special guest with a long, colorful career in radio, none other than the Founder and CEO at Multimedia National Agency, Jose Villafañe who has built an agency servicing global clients targeting the ever-growing US Hispanic market with nationwide spanish-language broadcast advertising. In this episode we follow Jose's journey through corporate, his time at Katz Media, to breaking off on his own and starting MNA. You don't want to miss this entrepreneur's journey and a  peek inside the world of acquiring smaller niche radio markets and scaling nationally.

In this episode of Mission CTRL, Ramon is joined by a very special guest with a long, colorful career in radio, none other than the Founder and CEO at Multimedia National Agency, Jose Villafañe who has built an agency servicing global clients targeting the ever-growing US Hispanic market with nationwide spanish-language broadcast advertising. In this episode we follow Jose's journey through corporate, his time at Katz Media, to breaking off on his own and starting MNA. You don't want to miss this entrepreneur's journey and a  peek inside the world of acquiring smaller niche radio markets and scaling nationally. 

See omnystudio.com/listener for privacy information.

Darin Damme stops by Disruptors Studios to discuss his expertise in media, especially TV and radio advertising, and how knowledge of the real estate wholesaling business is vital to correct usage of your marketing dollars. The post TV and Radio Advertising & Why It Can Work for You appeared first on Real Estate Disruptors.

Darin Damme stops by Disruptors Studios to discuss his expertise in media, especially TV and radio advertising, and how knowledge of the real estate wholesaling business is vital to correct usage of your marketing dollars. The post TV and Radio Advertising & Why It Can Work for You appeared first on Real Estate Disruptors.

Episode: Motivated Seller Leads from REI Radio Advertising with Chris Arnold- Real Estate Investor Guest: Chris Arnold is the co-founder of COSA Investments, one of the largest wholesale companies in the DFW Metroplex. Chris’ primary source of motivated seller leads is radio advertising. With that experience, he recently launched the REI Radio coaching program. Big Idea: “Radio is the Marketing Channel that Everyone Knows About, but isn’t Using” Chris and I discuss how to buy radio advertising to generate motivated seller leads. Buying radio ads is like buying fix & flip real estate deals. You simply cannot pay retail and make it work. The money is made in the buy. The REI Radio strategy that Chris tested & produced provides the entire framework for building a radio advertising program to generate distressed seller leads. This Episode of The REI Diamonds Show is Sponsored by the Deal Machine. This Software Enables Real Estate Investors to Develop a Reliable & Low Cost Source of Off Market Deals. For a Limited Time, You Get Free Access at http://REIDealMachine.com/ Resources Mentioned in this Episode: https://www.WholesalingInc.com/reiradio/ For Access to Real Estate Deals You Can Buy & Sell for Profit: https://AccessOffMarketDeals.com/podcast/ View the Episode Description & Transcript Here: https://reidiamonds.com/motivated-seller-leads-from-rei-radio-advertising-with-chris-arnold-real-estate-investor/ Chris Arnold & I Discuss REI Radio: • Buying Radio Ads is Like Buying Investment Real Estate • The “MLS” for Radio Advertising • Major Mistakes I’ve Made in Radio • Initial Budgets Lower than You’d Expect. A lot lower. Relevant Episodes: (There are 182 Content Packed Interviews in Total) • Owning & Operating 4,500 Apartment Units with Mark Kenney https://reidiamonds.com/owning-operating-4500-apartment-units-with-mark-kenney/ • Benefits of Scaling to $350 Million in Self Storage with Kris Benson https://reidiamonds.com/benefits-of-scaling-to-350-million-in-self-storage/ • From House Hacking to $300 Million in Commercial Real Estate with Ivan Barratt https://reidiamonds.com/from-house-hacking-to-300-million-in-commercial-real-estate/

Today Rich is Talking about TV and Radio Advertising - and how to “farm” those audiences. He'll show you how to determine how big the whole farm is in your area so you can choose the right “parcels” to start farming.

There may even be another one, along with Paul Burke I’m trying to track down the 100 best radio ads. (If you have any send them in.) But onto this one, one of the surprising joys of doing this blog is unexpected things that turn upon my doorstep. Proofs, agency brochures, old DVDs, all manner of ephemera. (Or ‘crap’ as my wife calls it.). It’s lead me to post blogs on David Abbott’s BT Pitch, Fallon McElligott’s Rolling Stone campaign (thanks for the tear-sheets Brian Burch, posting soon), and this one: ’21 Years Of Radio Advertising’. A one celebration of the best of the U.K’s radio advertising, it includes advice and reflection from some of its best practitioners; Tim Delaney, David Abbott, John Hegarty and more. Interestingly, it says on the cover ‘Commercial Radio. It’s time has come.’ I wasn’t aware of that in 1994. I have no idea who sent me this, whoever you are; thank you. For the rest of you; enjoy.

Recorded on the NAB Show LIVE stage at NAB Show, Caroline Beasley, CEO, Beasley Media Group and NAB Joint Board chair, along with Brian Samborski, vice president of National Sales, Beasley Media Group and Scott Chatley, vice president, Marketing, Panda Law Firm sit down with Ryan Salazar, host and executive producer of NAB Show LIVE to discuss how radio stays valuable and relevant in today's crowded media mix.

How Radio Advertising Will Connect Your Brand to Your Audience Video killed the radio star? Not so when it comes to your brand. Radio is one of the most ubiquitous and intimate forms of advertising. The emotional one-on-one connection makes radio a gem among marketers. In this episode, Jaci talks about how radio can help you connect with your audience. She'll explain how the feeling of community still radiates from the radio and why it's so important your brand be on the airwaves. For information on these strategies, check out these Razor Branding Blogs: THE INTIMACY OF RADIO ADVERTISING THE EMOTIONAL CONNECTION OF RADIO ADVERTISING 8 WAYS TO DESTROY YOUR RADIO BRAND And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

Traditional advertising is still worth your while. Depending on your audience and message, radio advertising could really be magic for your brand. Radio is one of the most powerful mediums because of its ability to emotionally connect to consumers. It allows the audience to paint a picture of what they want to see, it keeps them involved and engaged. In this episode, Jaci takes you through the pros and cons of one of the most iconic forms of brand building there is. She talks about how the connections made through radio could be some of the strongest your company ever forms. For information on these strategies, check out the below eBook and Blog: eBook: The Power of Radio for Branding THE EMOTIONAL CONNECTION OF RADIO ADVERTISING And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

On this episode of The Plumbing & HVAC Marketing Show we take you to a special training where we share a proven method for using Radio Advertising to drive high quality leads for your Plumbing or HVAC business. On this episode Gene Slade explains how he was able grow his HVAC business to the INC […]