Traktion Talks: Healthcare Marketing

While COVID19 impacted healthcare recruiting like it did virtually every other industry, it also created opportunities to improve an experience that can often be cumbersome. In this episode we hear from Steffanie Chaviano, Director of Talent Acquisition at Los Angeles-based Autism Learning Partners, a leader in science-based applied behavior analysis therapy for children with autism. With responsibility for acquiring in-demand clinical talent for a fast-growing behavioral health leader, Steffanie talks about how ALP got a running start as we all come out of the pandemic, what new recruitment processes may stick around for the long term, and how she and the company have been successful hiring and retaining candidates by creating an authentic recruitment experience.

Against the backdrop of a global health pandemic, the Cleveland Clinic is celebrating 100 years of providing unparalleled care to a patient community that is both global and hyperlocal. In this episode we talk with Scott Mowery, the Clinic's Senior Director of Advertising. With responsibilities for search engine marketing and analytics, Scott discusses their approach to paid media programs, how marketing integrates with patient intake, the role of media research and data, and where he sees the healthcare experience of the future evolving.

Suprit Patel of Ionic Security joins us for a conversation around patient data and security, how COVID19 is accelerating innovation, what medical systems can do to better connect with their communities, and healthcare consumerism. He also shares his insights around emerging trends such as telehealth, and why he sees the evolution of healthcare as a team sport.

Erika Rosenthal, SVP of Demand Generation for MindPath Care Centers joins us to discuss the impact of digital transformation in healthcare, how COVID could be permanently changing the way we deliver healthcare services, and what the future of patient experience may look like.

In this inaugural episode, we spoke with Darren Hearsch, principal of Siteline Consulting, about the ins and outs of implementing a CRM solution within a healthcare environment. Darren shared some great insights on why a CRM is important, what business problems it can solve, and what a CRM project should look like to be successful. If you're a healthcare marketer with responsibility for patient intake, acquisition or retention, you won't want to miss this episode.