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Are you struggling to find buyers for your hot real estate deals? The secret isn't a complex CRM or more education, it's identifying your bottlenecks and having quality conversations!In this episode, we dive deep into the ultimate gateway to a seven-figure wholesaling business: building a massive, highly responsive cash buyer database. Learn the step-by-step strategies for leveraging Zillow, dominating Facebook groups, and networking at masterminds to grow your list in record time.Listen in and join the TTP training program for hard-hitting strategies meant to take your wholesaling business to the next level!---------Show notes:(0:46) Beginning of today's episode(3:01) The "Talk To People" (TTP) philosophy(6:05) The simplest way to build your buyer database using Zillow and flipped properties (7:00) The "compliment" strategy for calling listing agents to anchor the conversation(11:59) Using tools like InvestorBase to "adopt" buyers from recently closed wholesale deals(14:37) How trading databases at masterminds can exponentially grow your list overnight(15:56) Why your cash buyer database is the best asset in your wholesaling business----------Resources:ZillowInvestorBaseTTPInsiderTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?
Want to know one of the fastest ways to improve your life and your business? Start improving how you connect with people. In this episode, I share 3 habits that can completely transform the way others respond to you. Inspired by timeless lessons from How to Win Friends and Influence People and conversations with incredible leaders and connectors, these practices may seem small, but when done consistently, they create powerful ripple effects in your relationships and opportunities. Tune in to learn the habits that can instantly make people feel valued, seen, and excited to connect with you. Check out our Sponsors: OSEA - Give your skin a rest with clean, clinically tested skincare from OSEA. Get 10% off your first order sitewide with code EARN at OSEAMalibu.com Granola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at granola.ai/EARN. Northwest Registered Agent - Don't wait, protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/EarnFree Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Brevo - the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today, or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy Working Genius - If you're a CEO, an entrepreneur, or anyone who wants to level up, Working Genius helps you drop the shame around your weaknesses and focus on what you naturally do best. Take the Working Genius assessment and get 20% off with code EARN at http://workinggenius.com Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS Why being “up for the conversation” opens doors everywhere you go. How open energy and eye contact invite connection. The power of showing genuine interest in other people. Why remembering details about someone's life builds trust fast. How using someone's name creates an instant connection. Why strong relationships are the foundation of a meaningful life. RESOURCES Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci
Want to manifest bigger results in your love life, business, and purpose? In this episode, I sit down with Kabbalah teacher David Ghiyam to dive into the deeper spiritual principles behind manifestation. We talk about how your desires are connected to your soul's purpose, why fear and limiting beliefs can block what you're calling in, and how certainty can shift your energy toward possibility. David shares how to recognize and remove blocks, strengthen your faith, and align with the energy of creation. Tune in to rethink manifestation and take steps toward the life you're meant to create. Check out our Sponsors: OSEA - Give your skin a rest with clean, clinically tested skincare from OSEA. Get 10% off your first order sitewide with code EARN at OSEAMalibu.com Granola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at granola.ai/EARN. Northwest Registered Agent - Don't wait, protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/EarnFree Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Brevo - the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today, or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy Working Genius - If you're a CEO, an entrepreneur, or anyone who wants to level up, Working Genius helps you drop the shame around your weaknesses and focus on what you naturally do best. Take the Working Genius assessment and get 20% off with code EARN at http://workinggenius.com Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS 00:00 How your environment and the people around you influence your energy and mindset. 03:30 The #1 mistake people make when trying to manifest. 09:30 What it means to connect with creator energy. 13:00 Why your deepest desires may be signals of something meant for you. 23:30 Tips to transform rejection into spiritual growth. 26:30 The subconscious beliefs that can block abundance in life and business. 33:30 How hidden blocks can limit your success. 38:30 The spiritual perspective on having children and how souls may call you. 49:30 What is the purpose of your soul? 58:15 How to break limits and create new realities? 01:04:30 The spiritual framework that can support any belief system. RESOURCES Learn more about Kabbalah HERE! Learn more about David Ghiyam HERE! Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow David: @davidghiyam
From grassroots soccer parks to $600 million exits, Marty M. Fahncke reveals why every dollar of EBITDA sacrificed for tax savings costs you seven on a multiple, how the build versus buy decision needs a reality check, and why a business fully prepared to sell is the best business to own. In this episode of the DealQuest Podcast, host Corey Kupfer sits down with Marty M. Fahncke, CMAA, who has helped hundreds of businesses scale to over $1 billion in combined revenue and executed nearly $500 million in M&A deals. He is the founder of Westbound Road, an M&A advisory firm specializing in digital businesses in the $5-50 million range, and author of Boomer Sells the Business: A Step-by-Step Guide to Cashing Out and Living Large. WHAT YOU'LL LEARN: In this episode, you'll discover why the build versus buy analysis fails when founders underestimate timelines and costs, and why opportunity cost is often the biggest expense that never appears in spreadsheets. Marty explains how combining marketing expertise with M&A strategy creates advantages most advisors lack, the costly trade-off between profit maximization and tax mitigation that saves twenty cents but costs seven dollars on a multiple, and why operational decisions like CRM selection or staffing structure can kill deals worth millions. You'll also learn how the Who Not How philosophy transforms into a powerful acquisition playbook, why SaaS founders who turned down $50 million in 2021 are accepting those valuations were an anomaly, and how authority marketing through podcasts generates clients who arrive ready to sign without sales conversations. MARTY'S JOURNEY: Marty grew up in the mountains of Utah wanting to be either a forest ranger or join the military. Neither path worked out, and he ended up on the entrepreneur path instead. Even as a teenager, he showed entrepreneurial instincts, selling water purifiers and vacuums and running a bicycle rehab business at age twelve. M&A was completely off his radar until he and some friends started a soccer training product company. They took a truly grassroots approach, setting up canopies at local parks every weekend where kids played soccer. Marty had his children demonstrate the product while he sold to parents. Those park sessions taught them exactly what messaging resonated. Marty used those insights to create a marketing campaign that got the product onto QVC in the United States and Japan. Just eighteen months in, they received an unsolicited $1.5 million offer from a private equity firm buying their proven QVC sales channel. His next deal flipped the approach. Instead of building from scratch, Marty and a partner combined two competing businesses, each doing $1.5-2 million in revenue. By eliminating competition and consolidating operations, they scaled from under $4 million to $30 million in two years. That company eventually became part of a $600 million exit through a reverse merger. After that exit, Marty built a personal portfolio of businesses. In 2019, he focused on M&A full-time. When 2020 hit, he saw opportunity in the chaos. He reached out to companies about selling, and economic uncertainty generated many yes responses. When businesses weren't right for his portfolio, sellers asked if he knew other buyers. He started triangulating deals, brought in partner Becky, and launched Westbound Road in 2020. They focus exclusively on digital businesses between $5 and $50 million, including e-commerce, SaaS, publishing, marketing agencies, and virtual professional services. The firm is intentionally small at five people but highly specialized. THE MARKETER'S EDGE: Marty brings a rare combination of world-class marketing expertise and deep M&A experience. Most advisors excel at one or the other, rarely both. He is a marketer at heart and applies marketing principles to M&A strategy. This matters because organic growth drives valuation multiples. Buyers pay premiums for demonstrated growth momentum, often adding an extra turn or two on exit multiples. Marty sees both sides of the equation, knowing how to build marketing systems that drive organic growth and how to structure deals that accelerate inorganic expansion. KEY INSIGHTS: The build versus buy decision requires brutal honesty. Marty sees unreasonable optimism every time founders analyze whether to build or acquire. His rule: double the timeline, triple the costs. Even then, most analyses miss opportunity cost. What revenue will you lose spending years building? What market share will competitors capture while you're distracted? These costs rarely appear in spreadsheets but are often the most expensive part of the build decision. The Who Not How philosophy becomes an acquisition playbook. When something needs to be done, don't ask how you can learn it yourself. Find someone already better at it and acquire them. Marty applied this when a bookkeeping firm asked for growth help. Instead of consulting fees, he negotiated equity, brought marketing expertise and clients, they tripled revenue, and everyone won when they sold. Profit maximization beats tax mitigation. Every dollar of EBITDA sacrificed to save taxes saves twenty cents but costs seven dollars on a multiple when you sell. When Marty shows clients this math, they immediately shift strategies. This insight often represents millions in additional exit value. Begin with the buyer in mind. Westbound Road identifies upfront who will buy your business and why, then builds the business to suit those buyers. Every decision from CRM selection to staffing structure gets evaluated through one lens: how will this impact deal viability at exit? Minor operational choices can kill deals worth millions. A client built operations entirely on offshore VAs with impressive margins, but many buyers walked away. To command their target multiple, they needed to onshore roles and add W-2 employees. Another business chose a non-standard CRM. An acquirer walked away because integrating it created too much friction. That preference cost millions. The SaaS valuation bubble is being accepted as an anomaly. In 2021-2022, founders got $50 million offers for businesses worth $12 million today. Many refused, expecting the market to stay hot. Marty shows them the charts: the market returned to historical norms, and eighteen months was a bubble. Those founders are finally accepting realistic valuations. Authority marketing creates pre-sold clients. When prospects ask questions, Marty's team sends time-coded podcast links. Prospects listen to full episodes, then more episodes, and arrive ready to sign without sales calls. His first ChatGPT client found Westbound Road via AI recommendation, watched three episodes, and asked where to sign. A business fully prepared to sell is the best business to own. The best practices for creating enterprise value that commands premium multiples are the same practices that make a business pleasurable to operate. Clean financials, reduced owner dependency, autonomous systems, and strategic structure benefit owners whether they sell or not. Perfect for business owners in the $5-50 million range planning exits, entrepreneurs considering M&A advisory relationships, and anyone interested in combining marketing expertise with deal-making to build and sell businesses. FOR MORE ON THIS EPISODE: https://www.coreykupfer.com/blog/martyfahncke FOR MORE ON MARTY FAHNCKE: Website: https://westboundroad.com LinkedIn: https://www.linkedin.com/in/martyfahncke/ FOR MORE ON COREY KUPFER https://www.linkedin.com/in/coreykupfer/ https://www.coreykupfer.com/ Corey Kupfer is an expert strategist, negotiator, and dealmaker with more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker deeply passionate about deal-driven growth. He is the creator and host of the DealQuest Podcast. Episode Highlights with Timestamps[00:06:48] - Introduction: Marty Fahncke's credentials and experience [00:08:38] - Childhood dream of being a forest ranger in the mountains of Utah [00:11:12] - Early entrepreneurial ventures: bike rehab business at age twelve [00:11:30] - First major deal: grassroots soccer product to QVC and $1.5 million exit[00:23:36] - Eliminating competition through collaboration instead of competing [00:23:36] - Who Not How philosophy applied to M&A and acquisition strategy [00:24:09] - Build versus buy analysis and unreasonable optimism trap [00:28:52] - Combining marketing expertise with M&A strategy as unique advantage [00:31:08] - Starting Westbound Road advisory firm during 2020 disruption [00:33:37] - Focus areas: $5-50M digital businesses, e-commerce, and SaaS [00:34:09] - Exit planning gap: helping founders understand what they have [00:47:13] - Beginning with the end in mind: identifying buyers before building [00:48:01] - Offshore VA staffing structure as deal-killer example [00:48:30] - Non-standard CRM selection costing millions in lost deal value [00:50:36] - A business fully prepared to sell is the best business to own [00:53:23] - Freedom defined: making impact on entrepreneurs and participating in exits[00:57:32] - Authority marketing: podcast content creating pre-sold clients [01:01:00] - First ChatGPT-originated client story Guest Bio:Marty Fahncke, CMAA is a seasoned marketer and dealmaker with over 35 years of business experience and over 25 years in M&A. He has helped hundreds of businesses scale to over $1 billion in combined revenue and executed nearly $500 million in M&A deals. His first deal was selling a grassroots soccer product business for $1.5 million. His second deal combined a $2 million company with a $1.5 million company and built it to $30 million in revenue in two years. Since then, he has been involved in deals from $5 million to $600 million. He is the founder of Westbound Road, an M&A advisory firm specializing in digital businesses between $5 and $50 million, including e-commerce, SaaS, publishing, marketing agencies, and virtual professional services. Marty is a top-ranked podcast guest, international speaker, and author of Boomer Sells the Business: A Step-by-Step Guide to Cashing Out and Living Large. He owns five motorcycles and over thirty businesses. Host Bio:Corey Kupfer is an expert strategist, negotiator, and dealmaker with more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker deeply passionate about deal-driven growth. He is the creator and host of the DealQuest Podcast. Show Description:Do you want your business to grow faster? The DealQuest Podcast with Corey Kupfer reveals how successful entrepreneurs and business leaders use strategic deals to accelerate growth. From large mergers and acquisitions to capital raising, joint ventures, strategic alliances, real estate deals, and more, this show discusses the full spectrum of deal-driven growth strategies. Get the confidence to pursue deals that will help your company scale faster. Related Episodes:Episode 332 - John Martinka: Exit Planning and Value Drivers for Business Sales Episode 331 - Solocast 72: 2025 M&A Market Outlook and Deal Activity PredictionsEpisode 328 - Richard Manders: Growing Through Acquisition and the Deal-Maker MindsetEpisode 327 - Solocast 71: Authority Marketing and Content Strategy for Business Growth Social Media:Follow DealQuest Podcast: LinkedIn: https://www.linkedin.com/in/coreykupfer/ Website: https://www.coreykupfer.com/ Follow Marty Fahncke: Website: https://westboundroad.com LinkedIn: https://www.linkedin.com/in/martyfahncke/ Keywords/Tags:M&A advisory, exit planning, business valuation, lower middle market, build versus buy, organic growth, inorganic growth, SaaS valuation, e-commerce acquisitions, profit maximization, tax mitigation, enterprise value, Who Not How, business exit strategy, exit readiness, authority marketing, content marketing, podcast marketing, deal-driven growth, strategic acquisitions, business combination, marketing expertise, digital businesses, operational decisions, CRM selection, staffing structure, business sale preparation
Service Business Mastery - Business Tips and Strategies for the Service Industry
AI is no longer just automation or chatbots. It's becoming a real employee for service businesses. In this episode of Service Business Mastery, recorded live at AHR Expo 2026, Tersh Blissett sits down with Dennis Steele, co-founder of Podium, to talk about the rise of AI agents and how they're transforming HVAC and plumbing companies. From answering calls and booking jobs to handling angry customers and following up on estimates, AI agents are beginning to perform real work that previously required multiple team members. Dennis shares how Podium started by helping contractors get more Google reviews, how the platform evolved into a full communication system for trades, and why the new generation of AI agents can now handle complex tasks across phone calls, text messages, scheduling, and CRM data. They also discuss real-world examples of AI agents turning angry drivers into paying customers, managing after-hours calls, and helping companies scale without burning out their staff. If you're wondering whether AI will replace people or simply help service businesses run smarter and more efficiently, this episode breaks down what's actually happening right now. What You Will Learn in This Episode • What AI agents actually are and how they differ from chatbots • Why AI agents can now perform real human-level tasks • How AI employees can answer calls, texts, and book appointments • How AI agents help service businesses avoid missed calls and lost leads • A real story of an angry driver becoming a booked service call • How AI helps companies scale customer support without hiring more CSRs • Why consumer expectations are shifting because of AI • How AI agents can analyze business data to generate new jobs • How outbound AI will help fill service calendars automatically • Why AI employees need onboarding just like human employees • How companies can customize AI behavior with playbooks • What service business owners should know about AI security and voice cloning Timestamps 00:00 Introduction from AHR Expo 01:43 The origin story of Podium 03:00 What AI agents actually are 04:02 The shift from AI assistance to AI employees 06:05 How AI is changing customer expectations 07:13 Why human interaction still matters 08:15 Customers building relationships with AI agents 09:17 The angry driver story that turned into a booked job 10:16 How AI handles unlimited calls and scaling 11:28 Why after-hours calls are the biggest opportunity 12:11 AI outbound calling and membership follow-ups 13:17 Using data to generate new service opportunities 15:12 Customizing AI conversations with playbooks 18:37 When AI goes off script (opera singing story) 20:05 The origin of Podium's review platform 22:21 Building the communication platform for trades 24:10 The future of AI for service businesses 25:54 Onboarding and training your AI employee 28:47 Building strong company culture at scale 31:46 How to learn more about Podium 32:29 AI safety and voice cloning concerns Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Dennis Steele: https://www.linkedin.com/in/steeledennis/ Podium: https://www.podium.com/ Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmastery • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast
What if the strategy you've been searching for is already how you naturally show up? In this final episode of the series, Kalena James brings everything full circle, revealing how YouTube, Amazon, and Facebook reflect three key stages of human behavior: learning, deciding, and belonging. This episode will help you turn your natural strengths into a clear, aligned strategy so you can show up with confidence, build trust faster, and create real impact without burnout.What You Will Learn:How search behavior reveals what people actually need at each stage of decision making.Why YouTube, Amazon, and Facebook represent learning, deciding, and belonging.How to identify where your natural strengths already align with search intent.Why being findable is more powerful than trying to be everywhere online.How to build a strategy rooted in alignment instead of comparison or hustle.Why clarity, honesty, and presence matter more than perfection in leadership.FAQ:What does “search to strategy” mean in business?Search to strategy means building your content and visibility around what people are already searching for, instead of guessing or chasing trends. It aligns your messaging with real human behavior.How do YouTube, Amazon, and Facebook relate to customer behavior?YouTube is where people go to learn, Amazon is where they go to decide, and Facebook is where they go to feel connection and belonging.How can I turn my natural strengths into a business strategy?Start by identifying where you naturally teach, guide decisions, or create connection, then intentionally create content that supports those behaviors.Learn more about the latest tool for dynamic professionals in the self-improvement industry, LyfQuest. A mobile CRM platform that's uniquely made for you!Learn more at: https://lyfquest.io/Instagram:USW Podcast @uswkokomoKalena James @yesitskalenajamesJulie Deem @indymompreneur--------------------------------------------------USW Kokomo WebsiteProduction by The Business Podcast Editor
Most gym ads fail for one simple reason. The system sending leads was never set up to filter the right people in the first place.Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn today's episode, Blake Ruff discusses a new Facebook Ads Manager feature that allows campaigns to target users who prefer submitting a lead form on Facebook or visiting a website. SMS verification helps improve lead quality on Facebook lead forms, while proper Meta pixel installation ensures website conversions are tracked correctly. Using both options allows gyms to capture leads from different user behaviors and compare results through campaign data.Episode OutlineOverview of the new Facebook Ads Manager feature, allowing website or instant form lead deliveryHow Facebook determines whether a user is sent to a website or a lead formAdvantages of Facebook instant lead formsImportance of SMS verification for improving lead qualityWhen websites generate higher quality leadsThe role of the Meta pixel in tracking website conversionsUsing Facebook Pixel Helper to confirm the pixel is firing correctlySetting campaign budgets versus ad set budgets in Ads ManagerHow to configure and customize lead forms inside FacebookRequired lead form fields and privacy policy requirementsConnecting Facebook leads to a CRM for follow-upThe benefit of running website traffic and lead forms togetherUsing campaign data to compare results from both lead sourcesEpisode Chapters00:00 Intro & Podcast Overview00:29 New Facebook Ads Feature: Website + Instant Forms01:20 Pros & Cons of Lead Forms vs Websites02:15 SMS Verification for Higher-Quality Leads03:05 Website Optimization & Pixel Setup04:24 Building High-Intent Lead Forms05:20 Combining Website Traffic & Instant Forms06:40 Using Data to Optimize Campaigns07:30 Recap & Call to ActionAction TakenEnable SMS verification on Facebook lead forms to confirm phone numbers and improve lead qualityInstall the Meta/Facebook pixel on the websiteEnsure the lead conversion pixel fires when a form is submittedDownload and run the Meta Pixel Helper to verify tracking eventsCreate or duplicate a lead form with higher-intent settingsAdd fields for first name, last name, email, and phone numberInclude privacy policy and a clear call-to-action to schedule a free trialConnect Facebook lead form submissions to the CRM systemSelect the correct website pixel and set the conversion event to “Lead” in Ads ManagerConfigure campaigns using the website plus instant forms optionOptimize the website using a clear problem-solution message and fewer distractionsRun campaigns and compare lead performance from website traffic and instant formsConclusionThe new Ads Manager feature allows gyms to capture leads in two ways without choosing one platform over the other. Facebook directs users to the experience they are most likely to complete, while campaign data reveals which path produces stronger results. With SMS verification, proper pixel tracking, and a clear website message, both lead sources can support stronger ad performance.CTABook a free call using the Lasso framework to see how a structured marketing system can increase member sign-ups.
Ever had one of those business moments where your stomach drops and you think, “Oh my god… how did that just happen?” Chris and I have had more of those than we can count. In this episode, we share some of our most embarrassing entrepreneur mistakes that felt terrible at the time but now make us laugh. From Chris losing it on camera while filming one of our programs, to me calling a guest the wrong name the entire interview, and the tech glitch that slipped into Chris's early podcast episodes. Get ready to laugh, cringe, and remember that every mistake has something to teach you. Check out our Sponsors: OSEA - Give your skin a rest with clean, clinically tested skincare from OSEA. Get 10% off your first order sitewide with code EARN at OSEAMalibu.com Granola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at granola.ai/EARN. Northwest Registered Agent - Don't wait, protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/EarnFree Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Brevo - the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today, or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy Working Genius - If you're a CEO, an entrepreneur, or anyone who wants to level up, Working Genius helps you drop the shame around your weaknesses and focus on what you naturally do best. Take the Working Genius assessment and get 20% off with code EARN at http://workinggenius.com Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS The “Chris fit” that accidentally made it into a paid course. The podcast interview where I called Natalie Ellis the wrong name. Chris's early podcast mistake that had our editors scrambling. Why embarrassing moments are basically a rite of passage in entrepreneurship. The mantra that helps us move forward after mistakes. Why having the right mentors and peers can completely change your comeback rate. RESOURCES Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow Chris: @chriswharder Follow glōci: @getgloci
Stop flying blind with data! Let us give you the exact blueprint you need to scale fast. Book your spot: https://www.tiereleven.com/audit (only 3 spots available).Is your customer acquisition cost (CAC) accurate? In this episode, we answer the critical question every marketer and business owner faces: Can you trust the data you're getting from ad platforms? If you can't fully rely on those numbers, how can you be sure that your strategy is working?We'll address these questions and share our thoughts on audience definitions, data accuracy, and how to ensure that your marketing efforts are really driving new customer acquisition. We also reveal how you can start tracking new customers with a high degree of confidence, even if you don't have access to advanced reporting tools.If you're ready to get a clearer view of your numbers and know exactly where your growth is coming from, this episode is for you. In This Episode:- How to ensure customer acquisition data is accurate- Meta's audience definitions and why they matter- Is Meta's data on new and returning customers accurate?- Uploading customer and lead lists to improve accuracy- How to find new customer data on Meta and CRM dashboards Mentioned in the Episode:Partner With Our Marketing Experts: https://www.tiereleven.com/apply Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suite Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media - https://mongoosemedia.us/ Mentioned in this episode:https://www.tiereleven.com/audithttps://www.tiereleven.com/auditWe're opening up sponsorship spots for Q1 and Q2! Ads Spothttps://www.tiereleven.com/audit
On this episode, Keith interviews Kurt Kempton, founder of ResponsiveBid, about using automation and data to improve service-business sales and marketing. Kurt explains lead sources as inputs at the top of a sales funnel and stresses measuring leads by source, close rate, average ticket price, total volume, and overall ROI, including time and quoting effort, using examples like Money Mailer versus a failed golf-course sponsorship. They discuss using tools like CallRail and CRM reporting to track performance, "reposting winners," and diversifying channels (Google, Meta, referrals, flyers, etc.) to reduce reliance on any single platform that can suspend accounts. Kurt emphasizes controlling and systematizing the customer experience through fast follow-up and consistent processes. He describes ResponsiveBid as proposal and follow-up automation that helps close more jobs at higher ticket prices with good-better-best options. "You have to put together the experience you want your customers to have and you have to systematize it in a way to guarantee that they're gonna get it every time." – Kurt Kempton What You'll Learn in This Episode: What a lead source really is—and why it matters more than most owners think How to track close rate, average ticket price, and ROI by lead source Why customer acquisition cost includes more than just ad spend The hidden risk of relying too heavily on one platform for leads How to think about lead source diversification in a healthy business Why referrals are great—but still need to be measured intentionally How customer experience starts the moment a lead comes in Why automation improves follow-up, consistency, and conversions How ResponsiBid helps service businesses close more work while increasing average job value Key Takeaways: Lead Sources Aren't Just Marketing Channels—They're Inputs Into Your Sales Funnel. Kurt breaks down the difference between marketing and an actual lead. Someone seeing your website or driving past your sign isn't necessarily in your funnel yet. A lead enters the funnel when they raise their hand—by calling, filling out a form, or taking a clear action that opens the door to a sales process. If You're Not Tracking Lead Source Performance, You're Guessing. Most service business owners know they're spending on Google Ads, Facebook, SEO, signs, flyers, or direct mail—but couldn't tell you off the top of their head which source brought in the lead, how well it closed, or how much revenue it actually generated. Kurt explains why those numbers matter and how they help you decide where to double down, where to negotiate, and where to stop wasting energy. Not All Leads Cost the Same. A lead source might bring in high-ticket jobs, but if it takes dozens of estimates, long drive times, or tons of follow-up to close them, the real cost may be much higher than it looks. Kurt points out that customer acquisition cost includes both money and effort—something many owners completely overlook. Connect with Kurt Website: https://responsibid.com/about/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Resources and Websites: Build Your Site: https://www.keithkalfas.com/ReBolt Call Tracking Software: https://www.keithkalfas.com/CallRail Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources
This week we chat with Kipp Bodnar!Kipp is the Chief Marketing Officer of HubSpot, the #1 CRM platform for scaling companies, where he leads the company's global marketing strategy—driving awareness, demand, and growth across one of the most influential software brands in the world.Before stepping into the CMO role, Kipp served as Vice President of Marketing at HubSpot, overseeing worldwide demand generation, building out the EMEA and APAC marketing teams, and managing field marketing, localization, strategic partnerships, and social media. He's helped shape how modern SaaS companies think about growth at scale.Beyond HubSpot, Kipp is a trusted advisor to leading SaaS companies like SimplyMeasured, InsightSquared, and Guidebook. He's also the co-author of The B2B Social Media Book, a playbook for marketers looking to generate real results through digital channels.An industry-leading speaker, blogger, and marketing strategist, Kipp combines storytelling with data-driven execution—and has been at the forefront of how B2B marketing has evolved over the past decade.This is going to be a masterclass in modern marketing.✨ This episode is presented by Brex.Brex: brex.com/trailblazerspodThis episode is supported by RocketReach, Gusto, OpenPhone & Athena.RocketReach: rocketreach.co/trailblazersGusto: gusto.com/trailblazersQuo: Quo.com/trailblazersAthena: athenago.me/Erica-WengerFollow Us!Kipp Bodnar: @kippbodnar@thetrailblazerspod: Instagram, YouTube, TikTokErica Wenger: @erica_wenger
Favour Obasi-ike, MBA, MS unpacks how Eventbrite functions as a powerful off-page SEO tool, not just a ticketing platform.Eventbrite SEO: Why Your Event Title Is Your Most Powerful Marketing Asset?With 50 million monthly visitors, Eventbrite gives businesses organic reach that paid ads cannot match.The round table covers title optimization, data collection strategies, the "short code, long money" framework, and why you should never spend money on ads before investing time in your website.Book SEO Services? Save These Quick Links for Later>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereKey TakeawaysEventbrite is off-page SEO, not just ticketing. With 50 million monthly visitors, every event you create is a searchable page that links back to your business.Your event title becomes your URL. Put the event type (workshop, bootcamp, conference) and keywords in the title so people searching Eventbrite can actually find you.Three measures of a successful event. The number of people, the quality of people, and what happens after they leave.Collect more than just emails. Change the default Eventbrite settings to require phone numbers. Export the CSV and load it into your CRM. Share the data with sponsors.Optimize free tools before spending money. If your website is not built, do not run ads. Eventbrite generates 3.99M organic visits versus only 101K from paid search.Attention is a new currency, retention is a new balance. It is not what you spend, it is what you keep. Build systems that retain, not just attract.Memorable Quotes"Attention is a new currency, retention is a new balance. It's not what you spend, it's what you keep." — Favour [94:38]"Short code, long money. All the millionaires and billionaires got a short code." — Marcus [83:52]"Strangers can accidentally see your event on Eventbrite because they're searching for it in the surrounding areas." — Marcus [36:46]"If you haven't spent time on your website, don't spend money on ads. It sounds brutal, but I'm saving you from stress." — Favour [88:27]"If you fail to plan, you plan to fail." — Favour [80:05]FAQsQ: Is Eventbrite only for paid ticketed events?A: No. Free events on Eventbrite give you the same SEO benefits, data collection, and discoverability. Churches, nonprofits, and retail stores should all use it for givebacks, sales, and community events.Q: How do I know when to schedule my event?A: Poll your audience with two questions: weekdays or weekends, and weekdays or weeknights. Add a bonus question about lead time (1-3, 4-6, or 7-9 weeks). Start with whatever feedback you receive.Q: Should I spend $1,000 on event ads?A: Not before your website is ready. Run a $10/day A/B test for 10 days first. Then decide how to invest the remaining $900 based on data, not guesswork.Q: What tools were recommended?A: Eventbrite, Google Search Console, Google Trends, Pinterest Trends, Glimpse, GoHighLevel, Flodesk, SimilarWeb, and G2 for software reviews.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how to solve marketing attribution problems that misallocate millions in revenue. The discussion covers Channel99's multi-source approach using smart pixels, API integrations, and CRM connections to reveal three times more website visitor sources than industry standards. Golec demonstrates how AI-powered decision engines can generate strategic media plans in seconds by analyzing account-level engagement costs across channels like LinkedIn organic social and display advertising.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of Head, Heart, and Boots, Brandon and I dig into something that feels bigger than business but is showing up inside every business anyway: loneliness, disconnection, and the emotional fragility many people are carrying into work right now. We unpack how remote work, constant digital distraction, and the erosion of real face-to-face relationships are reshaping not only mental health, but also trust, confidence, and the way teams respond to pressure and change. We talk candidly about what it feels like to lead in an environment where people seem more depleted, more anxious, and less resilient than they did just a few years ago. From the loss of natural boundaries between work and home, to the challenge of building genuine relationships with employees while still holding clear standards, this conversation wrestles with the tension every owner and leader feels but rarely names out loud. This episode is not about easy answers. It is about recognizing the reality in front of us and asking better questions about how we lead, hire, communicate, and create environments where people can actually feel seen without losing accountability. If you have felt the weight of leading tired people while being tired yourself, this one will hit close to home. Hope you enjoy. Chris Why You Should Listen [00:03:12] Why loneliness and social disconnection are quietly reshaping workplace behavior, resilience, and team dynamics [00:09:48] How remote work and digital life have blurred the lines between personal identity, relationships, and professional performance [00:17:26] The leadership challenge of balancing empathy with accountability when employees are struggling emotionally [00:24:41] Why many leaders feel exhausted trying to carry the emotional weight of their teams while still pushing for results [00:33:05] A candid look at how rebuilding real connection and trust inside teams may be one of the most important leadership skills moving forward Did you know... Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%. Business Health & Value Assessment Start Assessment Know Your Enterprise Value. See Your Potential Gaps. Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes: A Lite Valuation Of Your Business Your Value Multiplier Per Your Industry Health Assessment Per Our PYB Methodology Business Value & Growth Roadmap Tailored For You Value Acceleration Strategies Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling This isn't a paid plug. It's real talk from the front lines. If you've ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer. Fractional Sales Leadership They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed. Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales Commercial Sales MasterCourse A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs. Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses Tailored Consulting & Coaching Floodlight's Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors. These aren't “life coaches.” They're former restoration owners who've lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com Live Training, Tools & Strategic Partnerships Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth. Bonus: They've vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners Why it matters for you as a listener You don't need to figure this stuff out alone. If you're serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter. And you get it from industry insiders. People who've sat in your chair, survived the fires, and built systems that actually work.
Charlene Ignacio of Fornix Marketing spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about Beyond the Box, a CRM platform designed to help MSPs and channel partners better manage customer relationships and business operations. Ignacio explained that many service providers struggle with fragmented tools and processes when managing sales pipelines, customer engagement, and service delivery. Beyond the Box addresses this challenge by providing a platform tailored specifically to the needs of the channel, allowing MSPs to manage leads, automate workflows, and maintain better visibility into their business performance. “Beyond the Box was built with the channel in mind, helping partners streamline operations while maintaining strong relationships with their customers,” she said. The platform is designed to integrate CRM capabilities with operational workflows, helping organizations align their marketing, sales, and service functions more effectively. This integration can help partners improve customer engagement while simplifying the management of ongoing client relationships. During the conversation, Ignacio emphasized that effective CRM systems are becoming increasingly important as MSPs grow their customer bases and expand their service portfolios. By adopting tools that are purpose-built for the channel, partners can improve efficiency and scale their operations more effectively. As conversations at Enterprise Connect continue to highlight the importance of digital transformation and operational efficiency, solutions like Beyond the Box are helping channel partners build stronger, more organized customer engagement strategies. Learn more about Fornix Marketing: https://fornixmarketing.com/ Learn more about Beyond the Box: https://www.btbcrm.ca/
In this episode, I sit down with Demetrios Brinkmann (godfather of the MLOps Community) to talk about the absolute Wild West of AI right now. We cover how fast coding agents are changing the game, the reality of "vibe coding" your own CRM , and how Demetrios's community saved $20,000 just by ditching bloated enterprise tools.But we don't just talk tech. We get into the weeds on the content creation pipeline, from the bizarre rise of AI OnlyFans to the "Doorman Paradox" of automated content. Finally, we spill some serious inside baseball on the tech sponsorship game, calling out the sheer audacity of heavily-funded startups expecting free labor from communities , and why protecting your reputation is worth more than any quick paycheck.
In this episode of LoanOfficerPodcast.com, I'm breaking down exactly how YOU can start generating refinance deals right now using two assets you already have: your database and AI. I'll walk you through a simple refinance activator strategy you can launch immediately to reconnect with past clients, prospects, and contacts the moment rate opportunities show up. This is about turning conversations you already have access to into real applications. Here's what you'll learn: How to launch a fast refinance campaign inside your CRM using texts, emails, and calls to uncover immediate opportunities in your database How to use AI to create your own refinance calculator and chat tool that helps borrowers decide if refinancing makes sense while positioning YOU as the expert How to combine automation, AI, and live conversations to identify your best refinance prospects and turn them into funded loans If you want to start closing more refinance deals without buying leads, and position yourself at the front of where the industry is going, this episode will show you exactly how to do it step by step. Listen now at LoanOfficerPodcast.com and start turning your database and AI into consistent refinance deals.
Mi történik egy vállalkozásban, amikor a növekedés elkezdi szétszedni a működést? Több ügyfél, több projekt, több ember – de közben egyre több káosz, manuális feladat és túlterhelt vezető. Ebben az epizódban arról beszélgettünk, hogyan lehet egy ilyen helyzetből rendszerekkel, automatizációval és tudatos delegálással valóban skálázható céget építeni. Vendégünk Bihámi Lea, az ALH Consulting ügyvezetője, aki az elmúlt években kulcsszerepet játszott abban, hogy az ALH működése manuális ügynökségi modellből automatizált, rendszerszintű működéssé alakuljon. Az adásban Lea részletesen mesél arról, hogyan építették fel a folyamataikat, miért kritikus előbb megérteni egy folyamatot, mint automatizálni, és hogyan lehet percekben gondolkodva hatalmas kapacitást felszabadítani egy vállalkozásban.
What if the reason you feel confused about your health is because the system was never designed with you in mind? In this episode, I sit down with health journalist Meghan Rabbitt, to talk about the comprehensive guide built from interviews with more than 130 female experts across medicine and research. Meghan shares why women's health has historically been understudied, how misinformation spreads in the wellness space, and what women can do to take back control of their health decisions. Tune in to learn the lifestyle habits that have the biggest impact on your long-term health. Check out our Sponsors: OSEA - Give your skin a rest with clean, clinically tested skincare from OSEA. Get 10% off your first order sitewide with code EARN at OSEAMalibu.com Granola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at granola.ai/EARN. Northwest Registered Agent - Don't wait, protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/EarnFree Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Brevo - the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today, or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy Working Genius - If you're a CEO, an entrepreneur, or anyone who wants to level up, Working Genius helps you drop the shame around your weaknesses and focus on what you naturally do best. Take the Working Genius assessment and get 20% off with code EARN at http://workinggenius.com Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS 00:00 The story behind Meghan's 700-page women's health guide. 08:00 Why exercise and strength training are essential for women. 11:00 The breast cancer risk test every woman should know about. 15:00 Why women need to advocate for themselves in healthcare. 18:00 Symptoms women often dismiss but shouldn't ignore. 23:00 What's the impact of stress and the mental load women carry? 27:15 Outdated health rules women need to stop following. 30:30 How to become the CEO of your health. 35:00 Are there any benefits of menopause? 38:30 The habits that support long-term health and longevity. 42:30 Why puberty is starting earlier for girls today. 51:45 How friendships and community impact overall health. 59:00 Why hormone therapy is one of the biggest questions women ask. RESOURCES Get your copy of Meghan's book The New Rules of Women's Health HERE! Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Meghan: @meghanrabbitt
Nik puts on his interview coaching hat to help "Jimmy," a United Airlines flight attendant and aspiring pilot, as he prepares for a last-minute interview with CommuteAir on the NGPA floor. Nik breaks down how to communicate authentically in HR interviews, craft a compelling "Why this company?" answer, and turn real-world emergencies into powerful behavioral stories. Jimmy shares impactful experiences from in-flight emergencies to checkride busts, while Nik demonstrates how to reframe those stories as evidence of resilience, sound judgment, and strong CRM skills. Don't miss this practical, actionable advice for pilots who want to stand out by leaning into vulnerability, maintaining perspective, and communicating clearly in and out of the cockpit. CONNECT WITH US Are you ready to take your preparation to the next level? Don't wait until it's too late. Use the promo code "R4P2026" and save 10% on all our services. Check us out at www.spitfireelite.com! If you want to recommend someone to guest on the show, email Nik at podcast@spitfireelite.com, and if you need a professional pilot resume, go to www.spitfireelite.com/podcast/ for FREE templates! SPONSOR Are you a pilot just coming out of the military and looking for the perfect second home for your family? Look no further! Reach out to Marty and his team by visiting www.tridenthomeloans.com to get the best VA loans available anywhere in the US. Be ready for takeoff anytime with 3D-stretch, stain-repellent, and wrinkle-free aviation uniforms by Flight Uniforms. Just go to www.flightuniform.com and type the code SPITFIREPOD20 to get a special 20% discount on your first order. #Aviation #AviationCareers #aviationcrew #AviationJobs #AviationLeadership #AviationEducation #AviationOpportunities #AviationPodcast #AirlinePilot #AirlineJobs #AirlineInterviewPrep #flying #flyingtips #PilotDevelopment #PilotFinance #pilotcareer #pilottips #pilotcareertips #PilotExperience #pilotcaptain #PilotTraining #PilotSuccess #pilotpodcast #PilotPreparation #Pilotrecruitment #flightschool #aviationschool #pilotcareer #pilotlife #pilot
Most B2B marketers can't act on their attribution data because 80% of website traffic gets misclassified as "direct." Chris Golec, CEO and founder of Channel99, explains how to solve the dark funnel problem that's costing companies millions in misallocated marketing spend. The discussion covers smart pixel implementation for view-through attribution, API integrations with LinkedIn and CRM systems to track account-level engagement, and using AI-powered decision engines to optimize marketing investment across channels based on cost-per-engagement metrics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome to the Monday Minute, brought to you by Podium — your weekly reset to lead better, think clearer, and build your dealership with intention. You can have the capital, the cars, and the customers — but without the right foundation, you're building on sand. In this episode, Luke and Jeff break down how to choose the right Dealer Management System for your operation. Your DMS is the backbone of your dealership — it handles your inventory, deals, collections, CRM, compliance, and more. Don't just shop price. Shop for fit. The right system creates consistency. Consistency creates efficiency. Efficiency creates profitability. Review this week's Sunday newsletter at TheIndependentDealer.com for the full theme and exercises. Not subscribed yet? Sign up now. Let's build this together. SPONSORED BY PODIUM: www.podium.com
If value comes from solving problems… why do buyers struggle to explain the problems they actually have? In Episode 4 of the Buyer Decision Series, Mark Stiving and Rebecca Kalogeris explore why buyers often jump straight to solutions instead of clearly articulating their problems. But the real value conversation doesn't start with features or products — it starts with understanding the problem behind the purchase. Discover why the sellers who understand a buyer's problems best are the ones buyers trust most… and why that trust increases the confidence needed to say yes. Why you have to check out today's podcast: Understand why value only exists when a real problem is being solved—and why no problem means no value. Learn why buyers often jump to solutions and features instead of articulating their real problems. See why the best sales conversations focus less on products and more on diagnosing the buyer's situation. Catch Up on the #BuyerDecisionSeries: Episode 1: Buying Is a Prediction of the Future Episode 2: Buyers Buy Futures, Not Features Episode 3: What Buyers Actually Pay For "If there's no problem, there's no value." — Mark Stiving Topics Covered: 00:00 – The Question Most Buyers Never Stop to Ask. Mark opens with a simple but powerful question: what problem are we actually trying to solve? The starting point behind value — and why most buyers skip it. 02:00 – The Rule That Explains Why Value Only Exists When Problems Exist. Mark introduces the second half of the Second Law of Value: value is the result of solving problems. If there's no meaningful problem, there's no reason to pay. 02:28 – The "Drill Aisle" Mistake Buyers Make. Why buyers walk into a store asking for a drill instead of understanding what they actually need — and how jumping straight to solutions leads to bad decisions. 05:12 – Why Feature-Focused Buyers Often Choose the Wrong Solution. From cars to CRM systems, buyers instinctively compare features instead of identifying the deeper problems they're trying to solve. 08:09 – The Question That Instantly Builds Buyer Trust. Why great sellers ask deeper questions about context and behavior — revealing problems the buyer hasn't fully articulated. 09:55 – The Confidence Equation Behind Every Buying Decision. Mark revisits the confidence framework — payoff, probability, and anticipated regret — and explains why understanding problems increases the probability a buyer believes your solution will work. 11:04 – The "Doctor Test" for Great Selling. Rebecca compares great sellers to doctors: when someone clearly diagnoses your problem, you immediately trust their solution. 12:48 – The Next Puzzle: Turning Problems Into Measurable Value. Mark previews the next episode: how companies can help buyers quantify value once the real problems are understood. Key Takeaways: "Buyers typically are horrible at articulating their own problems." — Mark Stiving "Nobody cares about your product. What they care about are the problems you can solve and the results they'll achieve." — Mark Stiving "The better a salesperson is at understanding your problems, the more likely you are to believe that solution solves your problem." — Mark Stiving "When someone can articulate your problem with nuance and detail, suddenly you believe they can solve it." — Mark Stiving "Confidence changes when someone demonstrates they truly understand your situation." — Rebecca Kalogeris People / Concepts Mentioned: Theodore Levitt. Referenced for the famous insight: "People don't want a quarter-inch drill. They want a quarter-inch hole." Jobs to Be Done. A framework focused on understanding the underlying job a customer is trying to accomplish. Connect with Rebecca Kalogeris: LinkedIn: https://www.linkedin.com/in/rebecca-kalogeris Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Most B2B marketers can't act on their attribution data because 80% of website traffic gets misclassified as "direct." Chris Golec, CEO and founder of Channel99, explains how to solve the dark funnel problem that's costing companies millions in misallocated marketing spend. The discussion covers smart pixel implementation for view-through attribution, API integrations with LinkedIn and CRM systems to track account-level engagement, and using AI-powered decision engines to optimize marketing investment across channels based on cost-per-engagement metrics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Marketing Scams! The Internet is wrought with MarketingCharlatans: Master Phil in Your Corner Episode 147Master Phil speaks with Joe Kania of KaniaMedia and Mike Malinconico ofMikeMalMedia. There are a host of internet hucksters providing poor marketing,charging a lot of money and delivering nothing. Far too many publicists andmarketeers are great at sales – for themselves, but don't deliver and providezero guarantees. He calls our Big BrandVentures, Adrienne Greenwood, Franklin Publishing, WP Lighthouse and more! He alsotells you about some of the good ones; Robert Plank, Vizard, Go High Level I have found GHL to be extremely effective and efficientin leveraging CRM, through emails, scheduled social media posts and collectingrevenue through sales funnels. Additionally, the help center is FANTASTIC! They're available24/7. There's a Free Trial, so what have you got to lose, exceptcustomers? Follow the link below:https://www.gohighlevel.com/?fp_ref=master-phil-industries14#crm #ghl #gohighlevel #customerretention #masterphil#socialmedia #Masterphilinyourcorner #MarketingScams #publicists #Marketingscams
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training How are you protecting yourself from the real risk of owner burnout? Agency owners often burn out because they built a business that depends entirely on them. Today's featured guest is a former agency owner turned AI SaaS founder. He'll unpack what really caused his agency collapse, what he learned from it, and how he rebuilt from a completely different role. Austin Armstrong is the owner of Syllaby, a tool for social media marketing that helps users create their very own realistic digital clone to personalize their marketing efforts, allowing them to forge a deeper connection with their audience. Austin spent over a decade in the agency world, working his way up from intern to running an agency before launching his own. For a while, it worked, until the cracks appeared. His agency was built around organic marketing and heavily centered on his personal brand. High months meant hiring fast. Low months meant wondering if payroll would clear. When a few large clients (that accounted for about 60% of monthly revenue) churned, the instability became unbearable. So Austin made his tech pivot and moved to starting Syllaby, which also came with a role pivot. More recently, he just released his first book Virality and is the co-founder of the upcoming AI marketing World conference. In this episode, we'll discuss: From agency failure to early AI adopter Why the founder bottleneck is emotional The founder evolution model AI exposes weaknesses Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Making the Decision to Be an Early Adopter When he started Syllaby, Austin could already see the writing on the wall with AI. He was already not happy navigating the agency world, so the question was, "Do I want to place a bet as an early adopter of this technology? Potentially cannibalizing my own agency?" He spoke with several clients and business owners and came to the conclusion that most people hire an agency because they know they need to create content to be relevant, but didn't know how to pick the right topics, and in many cases didn't want to be on camera. They needed help staying consistent and accountable. Some of them don't even have the money to hire an agency, but still have a message and an expertise to share. So Austin started to look for ways to automate those processes using AI. The Founder Bottleneck Is Emotional Before It's Operational The emotional weight of the unraveling of Austin's agency was real. Nightmares about client complaints. Constant vigilance. Inability to disconnect. Eventually, he decided to make a bet on AI and launched Syllaby, an AI-powered content platform designed to automate much of what agencies manually execute, from topic discovery to scripting to publishing. Now, looking back, he sees his agency's failure came from several mistakes. It wasn't bad marketing or lack of demand. It was structural dependency. The agency relied on: His personal brand His client relationships His decision-making His emotional capacity When large clients churned, revenue collapsed because concentration risk hadn't been designed out of the model. When delivery required nuance, he couldn't step away because "he stirred the pot." This is the Operator trap. The Founder Evolution Model Most founders believe they own an agency. In reality, the agency owns them. What is supposed to happen as your agency evolves is that your role in it evolves as follows: Operator → Manager → Architect → CEO → Owner At the Operator level: Sales depends on you. Delivery depends on you. Escalations go to you. Pricing goes through you. And when you focus on one area, another suffers. Systems Create Freedom But They Also Create Identity Shifts As the owner, being needed feels good and letting go feels disorienting. Austin acknowledged this tension. In his agency, clients wanted him. Even with SOPs, some work required nuance. Some of it was ego. Some of it was positioning. Some of it was hiring the wrong people in the wrong seats. Having learned his lesson, things look very different in his SaaS company, where he can rely on strong partners, defined ownership, AI-supported workflows, and clear decision rights. Now he can disappear for two weeks, go skiing with family, speak at events, and the business doesn't break. AI Exposes Weakness All over the industry owners agree that AI isn't replacing strong agencies. It's exposing weak ones. At Syllaby, Austin has integrated AI so much is hard to think where he DOESN'T use it. He automates what many agencies sell manually: SEO-based topic discovery Script generation Video creation Scheduling and publishing For smaller businesses, this lowers the barrier to entry. For agencies, it creates leverage. Which tool are owners using? This varies from time to time. What you should be doing is testing them all out to see which ones work better for you, as well as creating a brief with all the information you'll need in case you decide to migrate to a different tool. Jason calls this his "AI Operating Brief", a master document loaded with: Company positioning Customer data Success stories CRM insights Transcripts Strategic principles Once embedded into AI tools, it eliminates repetitive context-setting and removes founder bottlenecks. Austin does something similar with what he calls his "Austin Codex", years of content, frameworks, and intellectual property housed inside AI models. The result is institutional memory without constant founder involvement. Time Audits Reveal the Hidden Ceiling Austin is a big fan of the full-time audit exercise: For one to two weeks, document: Every task Start and end times Whether it's mandatory or optional Your enjoyment level The dollar value of your time The outcome is uncomfortable. Once you're done, you'll see which $10 tasks eating $1,000/hour time, the emotional drain disguised as "important work", and the distractions masquerading as urgency. He outsourced email management, calendar coordination, travel booking — all consolidated into a daily executive summary delivered where he actually spends time. Not because he can't do it, but because he shouldn't. The bigger lesson: you don't scale an agency… you outgrow your role. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
Get featured on the show by leaving us a Voice Mail: https://bit.ly/MIPVM This episode features a conversation with Daniel Cohen‑Dumani on why many organisations feel stuck on AI despite rapid advances. The discussion focuses on agentic AI, the growing gap between consumer and business adoption, and why strategy matters more than experimentation. You will hear practical guidance on narrowing AI efforts to real business problems, building organisational memory for reliable agents, and avoiding paralysis caused by hype and fear. The conversation also challenges traditional systems like CRM and reframes AI as a tool to learn, not shortcut, building sustainable capability inside organisations.
Navigating the Marketing Agency Maze: Strategic Matchmaking with Behdad JamshidiIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Behdad Jamshidi, the Founder & CEO of CJAM Marketing, to discuss the critical challenges business leaders face when trying to scale their marketing efforts. With over 160,000 agencies in the market, founders often find themselves trapped in a cycle of "agency hopping" that drains resources and kills momentum. Their conversation dives into the necessity of strategic matchmaking, the value of intentional leadership, and how to find the less than 5% of agencies that actually align with an entrepreneur's specific business goals.Protecting Your Growth: The Engineering Approach to Marketing PartnershipsFor many high-achieving founders, the struggle isn't a lack of marketing options, but a lack of clarity on which specific agency "flavor" fits their current objective. Behdad explains that the marketing industry is highly fragmented, with agencies specializing in everything from granular SEO to high-level brand storytelling. A common mistake is hiring an agency based on a polished sales pitch rather than a proven track record within a specific niche or budget bracket. By acting as a fractional CMO and partner matcher, strategic consultants help business owners bypass the expensive trial-and-error phase, ensuring that the agency selected has the exact infrastructure required to scale that specific business model.Effective marketing leadership requires an objective view of the "entire board," moving beyond tactical execution to focus on foundational strategy. Business owners often jump into paid ads or social media campaigns before their internal systems—like lead follow-up and CRM management—are ready to handle the influx. This creates a "leaky bucket" scenario where marketing spend is effectively wasted. Strategic matchmaking involves auditing these internal processes first, then pairing the business with a partner who understands the nuance of their industry and the specific stage of the entrepreneurial journey they are navigating. This alignment ensures that marketing becomes a predictable engine for growth rather than a series of disconnected experiments.Ultimately, the goal of a strategic partnership is to build long-term value and trust, which is often missing in the transactional world of digital marketing. The matchmaking process relies on deep vetting and a massive network of pre-screened providers, allowing founders to access high-level talent without the risk of a "bad hire." As companies scale, their marketing needs evolve, and having a partner who can facilitate those transitions ensures that the brand remains consistent and the momentum continues. By prioritizing the relationship and the strategic fit over the latest marketing fad, entrepreneurs can reclaim their time and focus on leading their organizations with confidence.About Behdad JamshidiBehdad Jamshidi is the Founder & CEO of CJAM Marketing, where he serves as a strategic marketing consultant and agency matchmaker. With a background in engineering, Behdad brings a technical, process-driven perspective to the creative world of advertising. He specializes in identifying the perfect marketing partners for growing businesses, helping them build scalable, high-performance marketing ecosystems while protecting them from poor investments.About CJAM MarketingCJAM Marketing is a strategic consultancy that helps businesses find and manage the right marketing partners. By leveraging a vast network of vetted agencies and providers, CJAM Marketing removes the guesswork from the hiring process. The firm provides fractional CMO services, auditing internal processes and aligning business goals with the specific technical capabilities of marketing specialists to ensure sustainable, long-term growth.Links Mentioned in This EpisodeCJAM Marketing Official WebsiteBehdad Jamshidi on LinkedInKey Episode HighlightsThe Agency Hopping Trap: Why businesses fail when they hire based on sales pitches rather than strategic, technical fit.The Kaizen Philosophy: Applying continuous, incremental improvement to both personal leadership and business operations.Tactical Hobbies for Leaders: How hands-on activities like painting or music help founders reset their mental state for better decision-making.The 5% Rule: Navigating the crowded market to find the small fraction of agencies that are actually capable of delivering ROI.Radical Transparency: How standardized referral fees and engagement models ensure unbiased marketing recommendations.ConclusionThis conversation with Behdad Jamshidi underscores that marketing success is less about the "what" and more about the "who." By finding the right strategic partners who align with your mission and stage of growth, you can transform marketing from a source of frustration into your most powerful tool for impact.More from The Thoughtful Entrepreneur
Favour Obasi-ike, MBA, MS hosts a two-part deep dive on email marketing and CRM platforms from the Marketing Club on Clubhouse, joined by Alex (HubSpot, agency owner), Sandra (MailerLite, digital products coach), and David (Flodesk, just starting out).The conversation spans why four out of five marketers prefer email over social media, how a single font size change drove a 73.7% open rate,Flodesk's Magic Links and auto-segmentation features (Read on G2 Reviews), subject line testing with CapitalizeMyTitle.com, deliverability testing with mail-tester.com, the "send fewer emails, get higher clicks" strategy, and the critical difference between first-party and second-party data.Book SEO Services? Save These Quick Links for Later>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereKey TakeawaysFont size 16 is the email sweet spot. Favour moved from 12/14 to 16 and hit a 73.7% open rate and 68.9% click rate — his highest ever.Send fewer, better emails. Cutting from 16 emails/month to 4 increased click rates from 3.5% to 17.9% over three months.For every $1 spent on email marketing, expect $42 back in impact across traffic, connections, and conversions.Flodesk Magic Links auto-segment subscribers based on what they click, eliminating manual workflow creation.Test deliverability before sending. Use InboxBooster.com to check inbox placement across Gmail, Outlook, Yahoo, and AOL. A Wikipedia link triggered spam in Favour's test.Use CapitalizeMyTitle.com to score subject lines on readability, SEO, and sentiment. Score green on all three before sending.Memorable Quotes"Four out of five marketers say they would rather give up social media marketing than email marketing." — Favour [03:10, Pt.1]"It's not just what you say. It's how you say things, and how it's layered." — Favour [13:05, Pt.1]"The content you send to your audience is more important than what platform you use." — Sandra [31:18, Pt.2]"Email marketing is like an animal in itself. It's not just about sending email. It's about analyzing the data." — Sandra [29:41, Pt.2]"We divided our time in half and got more impact. From 16 emails in May to 4 in August — 15% increase in click rates." — Favour [52:00, Pt.2]FAQsQ: Which CRM platform does Favour recommend?Flodesk. He has used it since 2019 (beta). It partners with Amazon SES for high deliverability, costs $19/month for unlimited subscribers, and offers Magic Links for auto-segmentation.Q: What other platforms were discussed?Alex uses HubSpot (B2B agency), Sandra uses MailerLite (small list, digital products), Melo uses MailChimp, and Ty uses Klaviyo. Each fits different business needs and budgets.Q: How do I improve my email open rate?Increase font size to 16, test subject lines on CapitalizeMyTitle.com, test deliverability on mail-tester.com, and segment your list so every email is relevant to the recipient.Q: How often should I send emails?Quality over quantity. Favour cut from 16/month to 4/month and saw click rates jump from 3.5% to 17.9%. Send fewer emails with more substance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What happens when a stager with a tech background gets tired of duct-taping together Trello, QuickBooks, and a CRM that wasn't built for her? She builds something better. In this episode, I sit down with Kate, co-founder of Hutch — a purpose-built project management and inventory platform designed specifically for home stagers. Kate shares her journey from SaaS startup life to staging side hustler to software founder, and walks us through exactly what Hutch does, why the staging industry has been underserved for so long, and how better data can finally help stagers price their services for what they're actually worth. WHAT YOU'LL LEARN FROM THIS EPISODE: How Kate went from staging side hustler to software co-founder Why so many stagers are stitching together tools that were never built for them and what that's costing them What Hutch does as an all in one staging business tailored platform Why your average inventory investment per stage might be the most important number you're not tracking RESOURCES: Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool Follow Lori on Instagram: www.instagram.com/rethinkhome Hutch Staging Website: hutchstaging.com Hutch Staging on Instagram: @hutchstaging If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you've always wanted. The doors are open and I would love to see you in the classroom! ENJOY THE SHOW? Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Follow over on Spotify, Stitcher, Amazon Music, or Audible.
In this episode, Justin Tuminowski sits down with creative finance investor Gina Weibel to break down how wraps can generate income in three powerful ways: upfront cash, monthly cash flow, and backend equity.
In this episode of The En Factor, we are thrilled to be joined by Jason Kramer, who is the Founder of Cultivize. From a young age, Jason had a strong passion for art and building things and although he was completing his education at Syracuse University, he was still unsure of the path he wanted to take professionally. After earning his degree, Jason went on to begin a career in graphic design and advertising, but when the company he was working for downsized their team, the idea of starting his own business grew more and more as he was also freelancing at the time. Fast forward after gaining over 20 years of experience in the marketing and business development, Jason is leading Cultivize to new heights by helping established businesses overcome growing pains and other business and marketing problems to effectively scale and grow. Jason has seen the marketing world evolve countless times through all of his experience, and Cultivize is continuing to lead that evolution through their consulting services for marketing and business development. The company provides their clients, which is versatile client base, the technology and systems to fully optimize CRMs in order for these client companies' sales and marketing teams to fully maximize their time, and work smarter, not harder. By providing such a service and technology system like Cultivize is able to, Jason and his team seamlessly blend technology, marketing, and art in order to address their clients' needs and provide long term, sustainable solutions to keep them moving forward. Tune in and join Jason and Dr. Rebecca White as they dive deep into a plethora of engaging topics including Jason's background and journey to marketing, consulting, and ultimately starting Cultivize, the absolute need for effective and efficient CRM systems for companies that want to evolve and expand, and the role that technology and AI have played in evolving the marketing world and creative industry. Key Words - Marketing, CRM Connect and learn more about Jason and his business, Cultivize, here: https://cultivize.com/learnmore/ Explore Dr. White's Entrepreneurial Intelligence (EI) Lab and Download Her EI Goals Worksheet, here: https://drrebeccawhite.com/entrepreneurial-intelligence-lab/ Check out Dr. White's book, “See, Do, Repeat”, and more from her website, here: https://drrebeccawhite.com/see-do-repeat/
Most homeowners don't have $25,000 sitting around for a new roof.In this episode of The Roofer Show, Dave Sullivan talks with financing expert Chris Scoville about how roofing contractors can use financing to close more jobs.With roofing prices higher than ever, many homeowners don't have the cash available to pay for a new roof upfront. Contractors who offer financing give customers more options and remove one of the biggest barriers to saying yes.Chris explains why contractors should offer financing early, always, and often, and how monthly payment options help homeowners move forward with roofing projects.They also discuss how financing can be integrated into proposals, websites, and CRM systems like ProLine to make the process simple for both contractors and homeowners.If you're not offering financing, you may be losing jobs to competitors who are.Episode Highlights• Why many roofing contractors lose jobs because they don't offer financing• The rule: offer financing early, always, and often• Why homeowners respond better to monthly payments than total price• How financing helps contractors close more jobs without lowering their price• Simple ways to integrate financing into proposals and websitesShow NotesMany roofing contractors struggle with price objections when presenting large projects to homeowners.Financing can remove one of the biggest barriers to closing roofing jobs by giving customers options and spreading payments over time.In this episode, Dave Sullivan sits down with financing expert Chris Scoville to discuss how contractors can use financing effectively to grow their business and close more jobs.Chris shares practical advice on how financing works, why contractors should present it early in the sales process, and how showing monthly payment options can dramatically change how homeowners make decisions.If you're not offering financing today, this conversation may change the way you approach selling roofing projects.HostDave SullivanThe Roofer CoachHelping roofing contractors grow their businesses, make more money, and have more free time.If you're looking for help building a more profitable roofing business, let's talk.Visit:https://theroofercoach.comPodcast LinksWebsitehttps://theroofercoach.comYouTubehttps://www.youtube.com/@DaveSullivanRooferShowRoofing Business Podcast Topics CoveredThis episode discusses topics important to roofing contractors including:• roofing financing• roofing sales strategies• selling high-ticket roofing projects• roofing business growth• contractor marketing and sales• closing more roofing jobsAbout The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.
In today's episode on The 25% Rule: Build a Lighthouse Business (Without Burnout), Erin Bradley shares: Freedom has a feeling. The goal isn't "do more to feel better." It's designing a business plan that feels so good you naturally take action — without dread, resistance, or procrastination. Start with your "WHO" before tactics. If you're operating from "I'll take any client," you'll often attract (and tolerate) misaligned relationships that drain your energy and blur your boundaries. Use the "25% Rule" to stay emotionally steady. 25% of people will love you no matter what, 25% won't, and 50% are in the middle. When someone doesn't choose you, it doesn't have to be personal — "not my 25%." Organize your CRM like a garden. Identify the "hell yes" people first — those who energize you. You can still market to everyone, but be deeply intentional with the 25% you truly love serving. Replace "sales pressure" with a catalyst for real conversation. When you lead with value and curiosity (not an agenda), you become magnetic — like a lighthouse. The right people find you. About Erin Bradley Erin Bradley is a speaker and business coach, bestselling author, and host of the real estate podcast Pursuing Freedom. As a mortgage lender, Erin learned the hard way just how hard entrepreneurship and success in sales can be. From flat broke to 6 figures, and then to burnout, Erin and her team have been through it all! Erin operates under the mindset that you never give up, and you never settle, in life or in business. Anything is possible when you have the right mindset, great systems, and an amazing team. Erin is passionate about helping others design their ideal life, then create a business that is a vehicle to support that lifestyle, rather than rob you of it. And she's on a mission to help you believe in, and achieve your biggest dreams! How to Connect With Erin Bradley Business Facebook Page: https://www.facebook.com/PursuingFreedomOfficial Instagram: https://www.instagram.com/pursuingfreedomofficial/ LinkedIn Page: https://www.linkedin.com/in/erin-bradley/ Recommended Resources Complimentary Happiness & Fulfillment Assessment: https://pursuingfreedom.com/happiness Pursuing Freedom Collective: https://pursuingfreedom.com/collective Pursuing Freedom Academy: https://pursuingfreedom.com/academy Get a copy of Pursuing Freedom on Amazon here. Subscribe to the Pursuing Freedom podcast on Apple Podcasts, Spotify or your podcatcher of choice for weekly inspiration and strategies.
The reliance on historical data and manual CRM entry has created a significant gap between internal strategy and the real-time signals driving today's complex medical technology market. In this episode, Mike Monovoukas, CEO and Co-founder, and Alex Wakefield, CRO at AcuityMD, examine how operationalizing AI through proactive market signals and field-based insights can drive revenue growth by increasing representative effectiveness. The discussion outlines frameworks for achieving 10x efficiency gains by integrating voice-driven workflows and predictive data to accelerate territory onboarding and eliminate administrative burdens. Want to share your AI adoption story with executive peers? Click go.emerj.com/expert for more information and to be a potential future guest on the 'AI in Business' podcast! This episode is sponsored by AcuityMD.
Enregistré au One to One Retail E-Commerce 2026, cet épisode s'attaque à un sujet central pour tous les retailers : la personnalisation à grande échelle.Laurent reçoit Sonia Ouaksel, Chief of Brand and Experience Officer chez Reelevant - plateforme SaaS qui permet aux équipes CRM de délivrer un contenu individualisé à chaque client, sur tous les canaux.Au programme :Pourquoi la segmentation classique atteint ses limites à grande échelleLe cas Célio : 4 millions de clients, 7 personnes en CRM, et des résultats en hausseLa logique "no canal" : email, site, app - une seule expérience de marquePlace des Tendances et ses +43% de conversion sur la homepage personnaliséeSimone, l'IA de Reelevant, et ce que ça change pour les équipes marketingUn épisode pour toutes les marques qui ont de la donnée mais ne savent pas encore quoi en faire.Et quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast Addict.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
When will the real estate market come back?Spring 2026? Fall 2026? Spring 2027?That question is circulating across brokerages, coaching groups, and industry conversations everywhere right now.But what if everyone is asking the wrong question?In this episode of The MindShare Podcast, David Greenspan challenges agents to look beyond short-term market predictions and confront a tougher scenario:What if this is the market for the next three years?Not a crash.Not a boom.Just lower transaction volume, cautious buyers, anchored sellers, and slower momentum.Using current Toronto real estate market data, historical business examples, and real industry trends, David breaks down:• Why today's market slowdown may last longer than many agents expect• The structural mistakes agents make during slower markets• Why “just survive until spring” is not a real strategy• What past industry giants like Blockbuster, Kodak, Sears, Toys “R” Us, and Hudson's Bay teach us about failing to adapt• Why investor demand in GTA condos and pre-construction has cooled significantly• How lower transaction volume exposes weak business models• The math behind conversion rates, cost per deal, and pipeline sustainability• Why agents who rely on speed struggle when markets compress• How to stress-test your real estate business for a slower cycle• Why building a durable database and relationship system matters more than everDavid also explores the growing shift toward relationship-driven real estate business, where repeat clients, trust, and long-term follow-up become the most reliable sources of deals.Because in slower markets, attention shifts.Depth beats speed.Preparation beats optimism.And durable business models outperform momentum-driven ones.This episode is a reality check for real estate professionals who want to stay competitive, profitable, and relevant regardless of where the market goes next.This episode is sponsored by:KiTS Keep-in-Touch SystemsA complete marketing and lead generation CRM built specifically for real estate professionals.REM Real Estate MagazineCanada's premier real estate publication delivering industry news, commentary, and insights.If you're ready to take your real estate business to the next level, explore the MindShare Collective, David's collaborative coaching community designed to help agents grow through accountability, strategy, and shared learning.Visit:www.mindshare101.com
Most businesses think they have a marketing problem…when what they really have is an operations problem.Generating leads is only half the battle.Real growth happens in what your business does after the lead comes in.In this episode of the Marketing Boost Solutions Podcast, Captain Marco Torres sits down with Marketing & Operations Consultant Kasandra Murray, founder of Unlucky Umbrella Studio, to break down why so many businesses struggle to scale even when their marketing is working.Kasandra brings a rare perspective, consulting on both marketing and operations, two areas most companies treat separately. But without alignment, leads get lost, teams get overwhelmed, and customers don't come back. If your business feels like it's working harder than it should…This episode will hit home.Connect with Kasandra Murray:
Is wholesale distribution prepared for $100 oil, stalled interest rate cuts, and the accelerating AI race between the U.S. and China?In Episode of Around the Horn in Wholesale Distribution, Kevin Brown and Tom Burton break down the economic signals shaping manufacturers and distributors right now, from inflation data and Fed policy uncertainty to tariff refund chaos and AI governance risks.What You'll Learn:Why Fed rate cut expectations are fading, and what that means for warehouse expansion, capital investment, and wholesale growth strategyHow $100 oil affects freight costs, supply chain pricing, and distributor margin pressureThe hidden operational risks in tariff refund processing and what $166 billion in potential repayments could mean for importersWhat “AI memory poisoning” is, and how poor governance could expose ERP, CRM, and customer data systemsWhy the AI race between the U.S. and China has direct implications for manufacturing competitiveness and workforce transformationHow voice AI and AI agents may reshape sales enablement, outbound prospecting, and real-time coaching in distributionEpisode Highlights:03:16 – Why inflation data may be too “lagging” for modern monetary policy decisions12:24 – The real downstream impact of $100 oil on logistics, freight, and wholesale pricing21:43 – Are we using the wrong economic metrics to guide Fed interest rate policy?34:40 – The looming tariff refund bottleneck and the operational burden on Customs44:02 – China's nationwide AI push and what it means for global manufacturing52:02 – AI memory poisoning explained: how hidden prompts can bias your AI tools01:03:20 – Why governance and access controls are critical when connecting AI to ERP and CRM systems01:10:49 – Voice AI in sales: hype, opportunity, and the reality for relationship-driven distributorsTools, Frameworks, and Systems Mentioned:Lead Smart Technologies – Channel Cloud (AI-powered enterprise growth platform for wholesale distribution and manufacturing)AI-powered CRM and sales enablement systemsOAuth authentication risks in AI integrationsVoice AI agents for outbound prospecting and demo automationReal-time intelligence and prescriptive guidance for distributorsClosing Insight:“It's not AI replacing people. It's people using AI who will replace those who don't.”Wholesale distribution is entering a new operating era, where balanced trade policy, energy volatility, AI governance, and data-driven sales execution all intersect. Leaders who combine real-time intelligence with disciplined strategy will outperform those relying on outdated signals.Leave a Review: Help us grow by sharing your thoughts on the show.Learn more about the LeadSmart AI B2B Sales Platform: https://www.leadsmarttech.com/ Join the conversation each week on LinkedIn Live.Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.You can also hear the podcast and other excellent content on our YouTube Channel.Follow us on Facebook, Twitter, Instagram, or TikTok.
Are you holding yourself back because of judgment, fear, or what other people might think? I just got off a live Audacity Challenge call, and it was electric. Hundreds of women showed up ready to stop hiding, stop judging themselves, and finally take bold action. In this episode, I'm breaking down why we've already “canceled” ourselves when we hold back, how to free yourself from fear and judgment, and why the fastest way to change your life is to start acting like you believe in your calling. This is your reminder that no one else gets to decide what's possible for you. Check out our Sponsors: OSEA - Give your skin a rest with clean, clinically tested skincare from OSEA. Get 10% off your first order sitewide with code EARN at OSEAMalibu.com Granola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at granola.ai/EARN. Northwest Registered Agent - Don't wait, protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/EarnFree Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Brevo - the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today, or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy Working Genius - If you're a CEO, an entrepreneur, or anyone who wants to level up, Working Genius helps you drop the shame around your weaknesses and focus on what you naturally do best. Take the Working Genius assessment and get 20% off with code EARN at http://workinggenius.com Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS Why holding judgment over others keeps you stuck. The mindset shift that frees you from fear of being “canceled.” What the most audacious women are doing differently. How to reclaim your power when fear, trolls, or haters try to derail you. Why your audacious dream isn't random. RESOURCES Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci
In this episode, we sit down with John Magnor, a 24-year-old sales strategist who helps B2B companies build scalable, predictable revenue systems. Working primarily with software companies and service providers, John partners with founders through consulting or equity to design the sales infrastructure that growing businesses often lack.John began his career in sales at just 17 years old, learning the craft through real-world experience—cold calling, setting appointments, closing deals, and managing pipelines. Today, he uses that hands-on background to help companies transform inconsistent or chaotic sales processes into structured systems that support long-term growth.In this conversation, John breaks down how he helps organizations hire and train sales teams, develop effective scripts, implement compensation plans, and build repeatable processes that remove the founder as the bottleneck. He also shares insights on CRM systems, outbound sales strategies, call coaching, and the metrics that actually matter when scaling a business.Most of the companies John works with already have strong products or services. Their challenge isn't the offer—it's the lack of a clear sales process, accountability, and reliable systems. John's focus is helping founders step out of day-to-day selling by building teams and structures that allow the business to grow without relying on one person to close every deal.This episode is packed with practical insights on sales execution, leadership, and building systems that drive consistent growth. Whether you run a B2B company or lead a sales team, you'll walk away with actionable ideas on how to create a cleaner, more scalable approach to revenue generation.Connect with John here:ttps://pr.linkedin.com/in/john-magnorhttps://www.facebook.com/@johnpmaghttps://www.instagram.com/@johnpmagDon't forget to register for our FREE LinkedIn Content Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap
What if the anxiety you feel walking into a meeting, networking event, or conference isn't a personal flaw, but social anxiety? In this episode, clinical psychologist Dr. Ellen Hendriksen talks about the psychology behind social anxiety and why avoidance keeps it alive. She breaks down the belief at the core of social anxiety and tools to challenge anxious thoughts, manage shame, and build confidence even when anxiety is still present. Then, entrepreneur and former LinkedIn executive Arvind Rajan shares what it's like to build a successful career while living with social anxiety. Tune in to learn how to manage social anxiety, build confidence, and show up fully. Check out our sponsors: Northwest Registered Agent - Protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/achieverfree Shopify - Sign up for a $1 per month trial, just go to http://shopify.com/anxiousachiever Talkiatry - Head to http://talkiaitry.com/achiever and complete the short assessment to get matched with an in network psychiatrist in just a few minutes. Working Genius - Take the working genius assessment today and get 20% off with code ACHIEVER at working http://genius.com Brevo - Meet brevo, the all in one marketing and CRM platform built to help you connect with customers, boost engagement and grow your business smarter. Go to brevo.com/achiever and use code ACHIEVER50 for 50% off. In this Episode, You Will Learn 00:00 Why social anxiety is the most common type of anxiety. 02:00 The 2 types of avoidance that keep social anxiety alive. 05:00 What's the difference between generalized anxiety and social anxiety? 07:45 How social anxiety shows up in the workplace. 09:45 The strengths that often come with social anxiety. 14:00 How shame and fear of judgment affect leadership. 18:00 A framework for managing social anxiety. 22:45 When did you realize that you have social anxiety? 24:30 Why forcing yourself through anxiety doesn't always work. 28:30 Why authenticity makes leaders more effective. 31:45 How leaders can build teams that support different personalities. Resources + Links Get Dr. Ellen Hendriksen's book How to Be Yourself HERE Get a copy of my book - The Anxious Achiever Watch the podcast on YouTube Find more resources on our website morraam.com Follow Follow me: on LinkedIn @morraaronsmele + Instagram @morraam Follow Ellen on LinkedIn @ellenhendriksen Follow Arvind on LinkedIn @arvindrajan
Is your CRM system working for you, or are you working for it? CRM expert Taylor Payne joins Mark Hunter to demystify the true purpose of CRM tools and challenge the perception that they exist only to monitor sales teams. Taylor sheds light on the big disconnect between sales leadership and salespeople, and breaks down why most organizations treat their CRM as an overpriced spreadsheet instead of a growth engine. This episode uncovers common mistakes that leave CRM investments wasted and reveals how culture, customization, and clarity all play a role in transforming CRM from a "gotcha" tool into a "getcha" tool. Mark and Taylor also explore how designing the right process and getting sales team input can turn a CRM into a daily road map to more deals and deeper client relationships. The episode is packed with thought-provoking anecdotes and actionable steps for anyone ready to finally see ROI from their CRM system.
Many professionals leave corporate to start a solopreneur business because they want more freedom, more control over their time, and the chance to focus on work they actually enjoy. But a few months in, many realize something surprising: they're busier than ever.In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando unpack the hidden force quietly draining solopreneurs' time and energy...admin creep. From constant email checking to Slack notifications, scheduling logistics, CRM updates, and endless small tasks, these seemingly minor responsibilities can quickly take over your week if you're not careful.Carly and Joe explore why solopreneurs often mistake being busy for being productive, how constant interruptions destroy deep work, and why setting clear communication boundaries is essential when you're running a business on your own.They also share practical strategies for reclaiming your time, including creating systems around email, setting expectations with clients and collaborators, and identifying tasks you can automate, outsource, or eliminate entirely.If you've ever wondered why your calendar is full but your biggest goals still feel out of reach, this episode will help you take back control of your schedule, and your business.In this episode, you'll learn:Why admin creep silently takes over solopreneurs' schedulesThe difference between being busy and being productiveHow constant notifications and messages destroy focus and deep workSimple ways to set boundaries around email and messagingHow to identify tasks you should automate, outsource, or eliminateWhy protecting your time is one of the most important skills in solopreneurshipKey takeaway:Your time is finally yours when you become a solopreneur, but without clear boundaries and systems, the small tasks of running a business can quickly take it back.Enjoying the show?Follow The Aspiring Solopreneur on your favorite podcast platform and leave a five-star review. It helps more solopreneurs discover the show—and it truly makes our day when we read your feedback.
What if the hardest moment of your life was actually the doorway to becoming the most powerful version of yourself? In this episode, I sit down with Jaclyn Shaw to talk about trusting your intuition, navigating betrayal, learning to sit with uncomfortable emotions, and the courage it takes to live and speak your truth. Jaclyn shares the painful experience that completely changed the direction of her life and how it led to a powerful spiritual awakening. Tune in to hear how choosing willingness, truth, and faith can completely change what's possible in your life. Check out our Sponsors: OSEA - Give your skin a rest with clean, clinically tested skincare from OSEA. Get 10% off your first order sitewide with code EARN at OSEAMalibu.com Granola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at granola.ai/EARN. Northwest Registered Agent - Don't wait, protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/EarnFree Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Brevo - the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today, or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy Working Genius - If you're a CEO, an entrepreneur, or anyone who wants to level up, Working Genius helps you drop the shame around your weaknesses and focus on what you naturally do best. Take the Working Genius assessment and get 20% off with code EARN at http://workinggenius.com Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS 00:00 How willingness and faith can open unexpected doors in life and business. 06:15 The painful experience that became Jaclyn's “spiritual smackdown.” 09:30 Could your spiritual beliefs be shaping how you show up in life? 14:30 The mindset shift that helps you rise instead of staying stuck in victimhood. 25:00 The practice that can help you find peace during chaos. 29:00 Why vulnerability is the key to deeper connection in relationships. 36:45 The courage it takes to share your story without shame. 40:30 How choosing your response can change what happens next in a relationship. 44:15 Why your personal healing can create a ripple effect around you. 49:45 Ways to lead your business with conviction instead of approval. 55:00 How do you stand out online without copying what everyone else is doing? 58:00 The silent retreat experience designed to help you reconnect with yourself. 01:02:00 What's the meaning behind “God signs my 7-figure checks.”? RESOURCES Grab Jaclyn's book Spiritual Smackdown: From Victim to Goddess HERE! Learn more about Jaclyn's “Without Words” Silent Retreat HERE! Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Jaclyn: @thejaclynshaw
I break down Andrej Karpathy's new open-source project, Autoresearch: what it is, how it works, and why some of the smartest people in tech are losing their minds over it. I walk through 10 concrete business ideas you can build on top of Autoresearch loops, from niche agent-in-a-box products to always-on A/B testing agencies. I also cover Karpathy's companion launch, Agent Hub, share community reactions, and show you step by step how to get started using Claude Code and a Colab GPU. I'm hosting a free workshop so you can build your business in the age of AI. Sign up here: https://startup-ideas-pod.link/build-with-ai-2026 Links Mentioned: Autoresearch Github: https://startup-ideas-pod.link/autoresearch Timestamps 00:00 – Intro 00:45 – How Autoresearch Actually Works 02:40 – Visual Walkthrough of the Autoresearch Loop 03:37 – Mental Model: Your Research Bot That Runs While You Sleep 05:26 – Idea 1: Niche Agent-in-a-Box Products 06:48 – Idea 2: A/B Testing for Marketing (Landing Pages & Ads) 08:45 – Idea 3: Research as a Service 09:43 – Idea 4: Power Tool Inside Your Own SaaS 10:49 – Idea 5: Agency That Runs 100× More Tests 12:05 – Idea 6: Auto Quant for Trading Ideas 13:44 – Idea 7: Always-On Lead Qualification & Follow-Up 14:21 – Idea 8: Finance Ops Autopilot for Businesses 15:09 – Idea 9: Internal Productivity Lab for Your Org 15:53 – Idea 10: Done-for-You Research & Due Diligence Shop 16:41 – Non business use cases 18:27 – Karpathy's Agent Hub Announcement 19:50 – How to Get Started with Autoresearch 22:21 – Final Thoughts Key Points Autoresearch is an open-source AI agent that sets a goal, runs experiments in a loop on a GPU, keeps the winners, and discards the rest — all while you sleep. You need an NVIDIA GPU to run it (tested on H100), but you can rent one cheaply through Lambda Labs, Vast AI, RunPod, Google Cloud, or Google Colab. The fastest way to get started is to use Claude Code to walk you through installation, then run it on Google Colab with a T4 GPU runtime. Ten business ideas built on Autoresearch span niches like SaaS optimization, A/B testing agencies, trading backtests, CRM lead scoring, and done-for-you due diligence. Karpathy also launched Agent Hub — essentially a GitHub designed for agent swarms to collaborate on the same codebase. The project already has 25,000+ GitHub stars and is growing fast; early movers who tinker now build an unfair advantage. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/
If you've ever thought about starting a mastermind, joining one, or simply creating a program that actually delivers, this episode is for you. Chris and I pull back the curtain on exactly what makes a mastermind not just sell out, but truly change lives, and why accountability, access, and giving your mastermind members a platform within the group changes the game. You'll learn how to design a program that keeps people engaged, creates lasting results, and builds a community that supports each other long after the calls end. If you're ready to grow your business, your impact, and your confidence in leading others, we're sharing how we've duplicated success in our programs so you can too. Check out our Sponsors: OSEA - Give your skin a rest with clean, clinically tested skincare from OSEA. Get 10% off your first order sitewide with code EARN at OSEAMalibu.com Granola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at granola.ai/EARN. Northwest Registered Agent - Don't wait, protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/EarnFree Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Brevo - the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today, or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy Working Genius - If you're a CEO, an entrepreneur, or anyone who wants to level up, Working Genius helps you drop the shame around your weaknesses and focus on what you naturally do best. Take the Working Genius assessment and get 20% off with code EARN at http://workinggenius.com Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS Why masterminds thrive when you create opportunities for leadership. How to help your mastermind members stay engaged and consistent. The sweet spot between access and avoiding burnout. Chris' secret to building better programs. How to design programs that deliver real, lasting results. How to create a mastermind that breeds for growth and collaboration. RESOURCES Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow Chris: @chriswharder Follow glōci: @getgloci
Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit Are your ads working, or are the dashboards just telling you what you want to hear? Too many marketers celebrate high ROAS inside Meta or Google while revenue in Shopify tells a very different story. If your agency is “reporting well” but the business isn't growing, something is broken.In this episode, we break down why in-app metrics are often misleading, how platforms double-count conversions, and why your CRM or store data must always be the source of truth. We also share the questions every VP of Marketing should ask their agency to force better thinking, stronger accountability, and a real growth strategy.You'll learn how to challenge reporting, uncover hidden attribution issues, and turn agency meetings into strategic conversations instead of dashboard reviews. If you manage paid media or manage the people managing it, this one will help you evaluate performance.In This Episode:- Vanity metrics vs real revenue- Why attribution models conflict- View-through vs click attribution- Addressing tracking setup mistakes- Three questions to ask your agency- Which answers should raise red flags?- Questions for monthly and quarterly reviews- Challenging agencies to think of your money as theirs- Agencies should perform, not report wellMentioned in the Episode:Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit Is Your Agency Performing Or Just Reporting Well?: https://youtu.be/F6iGYu7Dv4sListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media - https://mongoosemedia.us/ Mentioned in this episode:https://www.tiereleven.com/audithttps://www.tiereleven.com/auditWe're opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com https://www.tiereleven.com/audit
What if the skill that makes you a stronger leader is the same skill that protects free speech? In this episode, I'm joined by Greg Lukianoff, First Amendment attorney, to talk about emotional reasoning, why discomfort isn't the same as danger, and what happens when we start treating speech as violence. Greg shares how his own battle with depression and suicidal thoughts led him to CBT and how learning to question his thoughts transformed both his mental health and his leadership. Get ready to rethink what makes us mentally strong and why protecting speech may also mean protecting our resilience. Check out our sponsors: Northwest Registered Agent - Protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/achieverfree Shopify - Sign up for a $1 per month trial, just go to http://shopify.com/anxiousachiever Talkiatry - Head to http://talkiaitry.com/achiever and complete the short assessment to get matched with an in network psychiatrist in just a few minutes. Working Genius - Take the working genius assessment today and get 20% off with code ACHIEVER at working http://genius.com Brevo - Meet brevo, the all in one marketing and CRM platform built to help you connect with customers, boost engagement and grow your business smarter. Go to brevo.com/achiever and use code ACHIEVER50 for 50% off. In this Episode, You Will Learn 00:00 How cognitive distortions shape modern mental health. 07:30 Why Gen X values free speech differently. 13:15 Why words can hurt and still must be protected. 17:45 When does harmful speech cross the line? 21:00 What we lose when speech is treated as violence. 27:00 What does the First Amendment actually protect? 32:00 The emotional cost of defending unpopular speech. 37:00 How depression reshaped Greg's life and leadership. 41:30 Why CBT works for anxious achievers. 44:30 What is the connection between CBT and the mental health crisis among young people? 48:30 The 3 “great untruths” shaping modern anxiety. 51:45 Why great leaders stay intellectually humble. 55:00 Why meaningful work can stabilize mental health. 59:00 How to protect yourself from social media manipulation. 01:01:30 A CBT technique to challenge negative thoughts. Resources + Links Learn more about the Foundation for Individual Rights and Expression (FIRE) HERE Get your copy of The Coddling of the American Mind by Greg Lukianoff & Jonathan Haidt Get a copy of my book - The Anxious Achiever Watch the podcast on YouTube Find more resources on our website morraam.com Follow Follow me: on LinkedIn @morraaronsmele + Instagram @morraam Follow Greg: on LinkedIn @greglukianoff + Instagram @glukianoff
Are you figuring out every part of your business alone? Worry no more. In this episode, I sit down with some of the incredible coaches inside our Mentor Collective Mastermind (MCM), Melissa Dlugolecki, Alli and Matt Arruda, Andrea Sage, Jillian Murphy, Jim Carter III, Kristina Bartold and Lia Garvin to break down the strategies & mindset shifts to get more leads, build a strong brand, make the right hires, and MORE. These are the coaches who walk alongside our members, helping them solve real business challenges, build momentum, and stay accountable for the goals they're pursuing. Tune in and get ready to see what's possible when you stop building your business alone. Check out our Sponsors: Northwest Registered Agent - Don't wait, protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/EarnFree Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Brevo - the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today, or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy Working Genius - If you're a CEO, an entrepreneur, or anyone who wants to level up, Working Genius helps you drop the shame around your weaknesses and focus on what you naturally do best. Take the Working Genius assessment and get 20% off with code EARN at http://workinggenius.com Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS 00:00 The marketing shifts that help entrepreneurs attract leads without more followers or paid ads. 07:30 How does brand play into buyer decision-making and marketing strategy? 10:45 How to stand out when AI is making everyone's content sound the same. 14:30 Why knowing what to do isn't the same as actually doing it. 20:15 What's the difference between motivation and accountability? 22:30 How your physical health affects your business growth and leadership. 25:00 Why do ambitious entrepreneurs still get stuck at the same level? 32:30 What legal protection is needed for online small businesses? 37:45 What to trademark in your business and when it's time to do it. 40:00 Tips to make your business sellable. 45:45 How do you consistently attract more audience and more leads? 47:45 How to create content that sells. 50:30 How to choose the best way to sell based on your strengths and your buyer's behavior. 56:45 The best place to start using AI so it actually adds value to your business. 01:03:45 What is an AI agent? 01:08:15 How AI “digital minds” can scale your knowledge and serve your audience 24/7. 01:18:00 Why building community online matters more than chasing follower counts. 01:20:00 Who should start a podcast? 01:29:30 When should you hire? 01:32:30 Why the right community and advisors can accelerate your business growth. RESOURCES Join Built for Bigger Summit Here and get clear on your message, how to scale your business, and finally bring your vision to life. Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Melissa: @melissadlugolecki Follow Alli: @alliarruda Follow Matt: @matt_arruda Follow Andrea: @andreasagerlaw Follow Jillian: @thejillianmurphy Follow Jim: @jimcarterthethird Follow Kristina: @kristina.bartold Follow Lia: @lia.garvin