Podcasts about Demand generation

Copy and paste content doesn't build a connection. If you want your brand to resonate, you need to go deeper, more human, more emotional, more real.That's executed perfectly by The Last of Us, a post-apocalyptic story that became a global phenomenon not because of monsters, but because of its heart. In this episode, we're taking a closer look with the help of our special guest, Ashley Emery, CMO at VelocityEHS.Together, we explore what B2B marketers can learn from emotional storytelling, breaking traditional formats, and building real resonance with your audience (even in the most unexpected places).About our guest, Ashley EmeryAshley excels in driving growth and innovation in B2B technology organizations, both at the global enterprise and high-growth start-up scale. She holds an Executive MBA and specializes in demand generation and revenue-focused marketing strategies. Ashley has a proven track record of building and leading high-performing marketing teams, having served as Head of Global Campaigns for the Database and Analytics category at AWS, VP of Marketing at Emburse, and most recently, the SVP of Demand Generation at Employ, the parent company of JazzHR, Jobvite, and Lever.What B2B Companies Can Learn From The Last of Us:Story comes before product. In B2B, it's easy to get stuck in the habit of leading with features, capabilities, or technical specs. But as The Last of Us demonstrates, what draws people in is a story they care about, not a list of innovations. Your product may be powerful, but unless your audience understands how it impacts their world or identity, it won't matter. Center the narrative on the customer's journey, pain, and outcome, your product plays a supporting role in that transformation. This shift can completely reframe how you approach content, ads, and even your brand voice. Ashley advises, “Lead with a human-centric storytelling. Don't sell features… the product is the enabler, it's not the hero.”Your audience might not be who you think. “Even if you think you understand your audience, you may not,” said Ashley, who was surprised herself, as she was so drawn to the series. Just as The Last of Us broke out of its presumed “gamer” audience, B2B brands often have unexpected buyers, champions, or influencers they're missing. Assumptions based on firmographics or industry stereotypes can be limiting. VelocityEHS found that their safety-focused customers were actually risk-tolerant thrill-seekers outside of work, which changed how they positioned messaging. This is a call to continuously validate personas, run qualitative interviews, and listen for nuance. Your best buyers may not look like your ICP on paper.The medium shapes the message. It's not enough to have a great story, you have to tailor it to the channel and format. A 60-minute podcast moment doesn't automatically become a good TikTok. Just like a video game plot doesn't translate directly into a TV script, B2B content has to be rewritten for the medium it's living in. That means writing social hooks, designing natively for mobile, and assuming low context. Ian reminds us that, “-if you take an idea that Ashley says in minute 50 of a podcast and drop it onto LinkedIn, and the person has no context at all who this person is or what they do, then the actual insight itself isn't as interesting or valuable.” Meet your audience where they are, mentally, emotionally, and contextually, or risk wasting great content on the wrong canvas.Quotes“Often in marketing, we get scared of emotion. We try to stay very neutral in our language. We don't want to be provocative, we don't want to be bold, and I think we as humans crave that. The show is a perfect example. The boldness, the emotional connection, and the conflict of the characters was really valuable. There's so much raw emotion and connection in the stories that could be told, and not being afraid to tell an uncomfortable story… is powerful.”Time Stamps[00:55] Meet Ashley Emery, CMO at VelocityEHS.[00:56] Why The Last of Us?[01:42] The Role of CMO at VelocityEHS[02:48] Breaking Down The Last of Us[26:47] B2B Marketing Lessons from The Last of Us[27:36] Human-Centric Storytelling in Marketing[35:16 Understanding Your Audience[38:43] Building an Ecosystem of Content[40:20] The Importance of Star Power[42:14] Embracing Emotional Tension in Marketing[46:11] Final Thoughts & TakeawaysLinksConnect with Ashley on LinkedInLearn more about VelocityEHSAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode of Content, Briefly, Jimmy Daly and Eric Doty welcome Chloe Thompson for a conversation on the rise of personality-driven content in B2B marketing.They discuss the pros and cons of founder-led content, how companies elevate employees as brand voices, and the tension between personal branding and company goals. With examples from Dock, Writer, and Vector, the group breaks down different models of thought leadership — from operational experts to creator-evangelists — and how marketing teams can support and scale these efforts.This episode is both a look back at content marketing's roots and a forward-looking discussion on how individual voices are shaping the future of brand storytelling.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Matan-Paul's Substack: https://matanpaul.substack.com/Devin Reed on LinkedIn: https://www.linkedin.com/in/devinreed/Jess Cook on LinkedIn: https://www.linkedin.com/in/jesscook-contentmarketing/Brandon Smithwrick on LinkedIn: https://www.linkedin.com/in/brandonsmithwrick/Alex Kracov on LinkedIn: https://www.linkedin.com/in/alexkracov/Chelsea Castle on LinkedIn: https://www.linkedin.com/in/chelseacastle/Cassidy Williams on LinkedIn: https://www.linkedin.com/in/cassidoo/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Today, we're joined by Marc Gonyea, Cofounder + Managing Partner of Blue Tusk Partners, an incubator for aspiring entrepreneurs, as well as a Cofounder + Board Member of memoryBlue, provider of sales development services for B2B and B2G technology companies. We talk about:The tough, tactical, and not sexy work of outbound salesWhat Marc & his cofounder did when faced with few things two knucklehead salespeople could do early in their careersWhere AI does – and does not- fit in the sales processHow memoryBlue helps make young professionals valuable to the marketplaceUsing AI tools to enrich data, build workflows, & automate emails. But then what??

Text us your thoughts on the episode or the show!In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu speak with Dean de la Peña, VP of Identity, Data Strategy, and SaaS at Resonate.Dean discusses the role of predictive intelligence in marketing and explains how brands can utilize more comprehensive data signals to enhance audience targeting and personalization. He also outlines the importance of identity resolution and data structure in building effective campaigns.Topics covered include • How to apply predictive consumer intelligence to marketing workflows • The value of identity resolution in campaign planning • Practical approaches to scaling personalization based on real dataThis episode is intended for marketing operations professionals looking to improve their use of data in audience engagement.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Are we watching the rise of a trillion-dollar empire—or sleepwalking into another dot-com crash?From OpenAI's wild ambitions and Sam Altman's eyebrow-raising dinner confessions, to Google's AI-powered Pixel 10 and Meta's highly questionable chatbot ethics—this episode dives deep into what every forward-thinking business leader needs to know now.Because the truth is, whether you're building, scaling, or just trying to survive the AI transformation, the ground is shifting fast—and not always in ways you'd expect.In this episode, Isar breaks down the latest AI news with clarity, strategy, and the occasional raised eyebrow. You'll hear exactly what matters, what doesn't, and how to separate hype from opportunity in a world moving at LLM speed.In this session, you'll discover:What Sam Altman really said about GPT-6, compute shortages, and raising trillionsWhy Google's Pixel 10 might be the first actual AI phone—and what it means for your dataThe OpenAI vs. Google browser war (and the subtle takeover of web search)Why Meta's leaked AI chatbot guidelines are more disturbing than anyone expectedThe death of entry-level jobs? New data shows how AI is upending the talent pipelineThe “Shadow AI Economy”: How 90% of employees are using AI—even when leadership isn'tLessons from CEOs: The right (and wrong) way to lead your team into the AI futureWhy we urgently need global AI guardrails—and how the current path is dangerously unregulatedAnd yes, a pregnancy robot is in the works. We're not kidding.About Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/ YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/ Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/events If you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

In this episode of Content, Briefly, Jimmy Daly and Eric Doty continue their series on the future of content, this time exploring what roles might define content marketing in the next five years.They discuss the push toward specialization, emerging roles like content engineers, editorialists, and “vibe coders,” and how AI is reshaping both creation and editing. The conversation also covers SEO's uncertain future, the rise of platform-native content, and the growing role of creators as brand voices. With insights from the Superpath community, Jimmy and Eric paint a picture of how content teams — and careers — may evolve in the years ahead.Your content drives revenue — Demand-Genius proves it. Get full visibility into your impact so you can focus on creating outstanding content while your team gets the credit it deserves. Mention Superpath for 20% off – https://www.demand-genius.com/************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/What Content Marketing Jobs Will Look Like in 5 Years? - https://www.linkedin.com/posts/jimmydaly_five-years-from-now-what-does-content-marketing-activity-7361022401813364738-U9hV/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode, we explore common pitfalls B2B marketers face in demand generation. We discuss the importance of aligning marketing efforts with revenue goals, the nuances of defining an ideal client profile, and the critical role of buyer behavior in campaign success.Watch the full episode for actionable insights and strategies to refine your marketing approach and drive meaningful business outcomes.00:00 Introduction02:15 Mistake 1: Optimizing for MQLs Over Revenue05:30 The Importance of Business Outcomes08:45 Aligning Marketing Metrics with Business Goals12:00 Mistake 2: Static ICP Definitions15:20 Behavioral Targeting in Marketing18:40 Reviewing and Auditing ICP Definitions22:00 Mistake 3: Launching Ads Without Research25:30 Creating Effective Ad Copy28:50 The Role of Buyer Research in Ad Campaigns32:10 Conclusion

In this episode of Confessions of a B2B Entrepreneur, host Jamie Pagan, from the Revenue Career Ladder podcast, speaks with Tom Hunt, founder of the B2B podcasting agency Fame. They discuss Tom's unconventional career journey, beginning with early jobs frying chips and washing dishes, which instilled a strong work ethic. The conversation traces his path through large consulting firms like Ernst & Young, and Accenture, where he learned invaluable soft skills and remote management. It then covers his entrepreneurial ventures, from a failed male leggings company to a successful SaaS business, before he finally doubled down on his passion for marketing and audience building to create Fame. This episode provides an honest and tactical look at how a non-linear career path can lead to entrepreneurial success.

AI “agents” have been hyped to death—but very few are truly delivering real-world impact. In this episode, we cut through the vaporware with Christian Wiens, co-founder of Loman, an AI voice agent platform transforming how restaurants handle customer calls, orders, and reservations. Christian shares how Loman went from a two-person idea to serving hundreds of restaurants and hitting $1.5M ARR in record time. We dive into why voice is the most natural, context-rich way for humans to communicate—and how AI agents that do real work (not just answer questions) will change how we interact with businesses forever. You'll hear how Loman's restaurant agents integrate directly with POS systems to take orders end-to-end, the surprising reasons Gen Z prefers talking to AI over humans, and why the future of a brand's “front door” may be an AI personality instead of a website. Christian also breaks down Loman's explosive growth playbook—from ditching cold email for native social ads, to filming on-location customer stories that convert like crazy. We cover the realities of AI-generated ads, programmatic SEO, and why outcome-driven automation is the only AI worth paying for.What You'll Learn in This EpisodeWhat really defines an AI agent—and why most products don't qualifyHow voice-based AI can capture richer customer context than any app or formThe operational pain restaurants face with missed calls and how AI solves itWhy customers don't care if it's AI or human—only that it gets the job doneGen Z's surprising comfort with AI calls (and discomfort with human ones)The two make-or-break factors every AI agent needs to succeedHow to create “native feel” ad creatives that crush on socialWhy hyper-specific vertical integration beats horizontal AI every timeThe massive untapped potential for outbound AI voice (and the legal gray areas)Christian's vision for a future where AI agents replace websites as the primary customer touchpointChapters00:00 – Intro & The AI Agent Hype vs. Reality 04:18 – What an AI Agent Really Is 09:02 – Why Voice Is the Ultimate Interface 13:47 – The Restaurant Industry's Missed Call Problem 18:25 – Gen Z's Comfort with AI Calls 22:58 – Vertical vs. Horizontal AI Strategies 27:41 – Loman's Explosive Growth Playbook 32:16 – Ads That Feel Native & Convert 37:08 – Outbound AI Voice & Legal Considerations 42:55 – The Future: AI Agents as the New Websites 47:20 – Closing Thoughts & How to Connect with ChristianConnect with Christian Wiens:LinkedIn – https://www.linkedin.com/in/christianwiens/Website – https://www.loman.ai/

Text us your thoughts on the episode or the show!Text us your thoughts on the episode or the show!In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu to explore the role of community within the Marketing Operations profession.What does community look like for Marketing Ops professionals? Why is it more than just networking? And how do different experiences transform what people need from a professional community?To answer these questions, four inspiring guests share their perspectives on how participation turns into meaningful connection, and why building community matters now more than ever.In this episode, you'll learn:What does community mean in the context of Marketing OpsHow local engagement supports growth and confidenceThe impact of community during moments of professional changeHow leaders foster connection, learning, and trustFeatured guests:Leslie Greenwood, community strategist and founder of Chief Evangelist Consulting. She helped launch the MarketingOps.com chapter leader program and focuses on turning participation into belonging.Alysha Khan, Director of Client Services at Intrisphere, founder of Alpaca Consulting, and Chicago chapter lead. She brings experience building momentum through local engagement.Penny Hill, a seasoned marketing executive who joined the community during a career transition. She brings insight into how the community supports reinvention.Ellie Cary, Senior Demand Gen Manager at StarTree and Dallas chapter leader. She offers insight from both learning and leadership roles within the community.Listen in to hear how these women are shaping what community can look like across the Marketing Ops space.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsVisit UTM.io and tell them the Ops Cast team sent you.Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the showEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Send us a textGuest: Courtney Hiller, Founder of All Points Agency -- You wouldn't hire one person to build your product, sell it, and run support. So why are B2B SaaS companies still expecting one marketer to manage a million-dollar media budget?In this episode, Courtney Hiller, founder of All Points Agency, joins host Ken Lempit to break down how to build a modern media engine that actually performs—and why yesterday's paid strategy won't cut it in 2025.Key insights from this episode:Why splitting strategy, creative, and media buying unlocks performanceWhat most in-house teams get wrong about channel mix and audience targetingHow to fix attribution when your sales cycle is 6–12 monthsWhy creative volume—not just creative quality—is the new growth leverHow to use Reddit, Meta, and programmatic without wasting your budgetIf you're a B2B SaaS CMO or CRO managing six-or seven-figure ad spend, this episode will help you rethink your team structure, channel strategy, and ROI expectations.Referenced in the episode:How Brand Building and Performance Marketing Can Work Together - Harvard Business Review---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.

If your LinkedIn feed looks like a museum of giant n8n screenshots and “comment to get the guide” posts…good. That means the playbook works—when you do it right. Paolo breaks down the exact framework his agency uses to turn LinkedIn into a repeatable inbound lead engine for B2B—especially SaaS, agencies, and info businesses.What You'll LearnLead magnet mechanics that still crush: how to pick the right asset (templates vs. guides), formats that perform (Notion docs, Miro boards, short scroll videos), and the “perceived value + curiosity + scarcity” combo.Hooks that make people click “See more”: trigger desire, fear, or curiosity in the first 3 lines.Pattern interrupts that boost reach: why oversized workflows, zoom-ins, and 10-second sped-up videos spike hover time and help the algo.Profile-as-landing-page: how to structure your headline, Featured section, and CTAs to funnel traffic without tanking post reach.Nurture after the comment: DM prompts that qualify intent, when to drop case studies, and how to avoid low-intent “free audit” traps.Where this shines: B2B SaaS, agencies, consultants/coaches—audiences that are active on LinkedIn and buy from content.Paolo's Playbook (Step-by-Step)Pick the problem (one ICP pain your offer solves).Choose the asset format based on buyer type:Done-for-you buyers → plug-and-play templates.Education/info buyers → guides/videos.Design the preview media to signal value and create curiosity:Notion table of contents screenshot, massive Miro flow, or a 10-sec scroll video.Write the post like this:3-line hook (desire/fear/curiosity).Promise + what's inside.CTA to comment (optionally “repost for priority”).Light scarcity (e.g., 48-hour window).Delivery & DMs:Send the asset, ask an easy reply (“Are you posting on LinkedIn yet?”).Qualify with 1–2 follow-ups, then make a clear offer with outcomes + timeline (+ guarantee if you have one).Nurture cadence (next 2–3 days):Day 1: Case study (story format: before → intervention → after; CTA to book).Day 2: Technical value post (lower engagement is fine; it nurtures).Add strongest case studies to Featured on your profile.Links without nuking reach:Push to profile/Featured or drop links in comments; edit the post later to add the link after it's cooked.Tactical NuggetsComments > Likes (weightier signal + more hover time).Avoid bot pods; if you coordinate engagement, keep it real accounts and relationships.For SaaS without a free trial, push to a free setup/usage guide that inherently requires the product.Use storytelling in case studies; people remember transformations, not dashboards.If you're running volume lead magnets, expect lower engagement on deep-dive posts—that's normal and still effective.Tools & Formats MentionedNotion (TOC screenshot as lead magnet preview)Miro (big workflow screenshots)n8n (automation diagrams that stop the scroll)Short scroll videos (10–15s, autoplay pattern interrupt)AI voice agent (optional MOFU experiment to educate and qualify at scale before handing off to a human)Who This Works Best ForB2B SaaS (often top performer)AgenciesConsultants/CoachesAny ICP that's active on LinkedIn and buys based on content/authoritySponsorTalent Fiber — Hire world-class global talent (engineers with 7+ years' experience, U.S. time zones, excellent English) at ~⅓ U.S. cost. They're an outsourced HR partner, handling compliance, payroll, and employee happiness—with a free replacement if it doesn't work out. Learn more: talentfiber.comConnect with PaoloLinkedIn: https://www.linkedin.com/in/leadgenwiz/

Text us your thoughts on the episode or the show!On today's episode, we talk with Kyle Priest (former CMO, CRO, COO, and President at multiple SaaS firms and agencies) and returning guest Eric Hollebone (President & COO at Demand Lab) to discuss what it really takes for marketing to have a voice at the leadership table. Together, they explore how alignment between marketing, sales, and RevOps creates not only better stories but better business results—and how marketers can shift their mindset to lead strategic growth conversations at the board level.Whether you're in marketing ops, RevOps, or a revenue leader looking to elevate your impact, this conversation is packed with insight on how to connect tactical execution with executive influence.Tune in to hear:Marketing's Role in the Boardroom: Why marketing must go beyond tactics and brand to speak the language of revenue, margin, and predictable growth.Revenue-First Mindset: How aligning on goals, terminology, and KPIs across departments builds organizational momentum and earns trust at the top.The Power of Storytelling: Tips for telling clear, concise growth stories that resonate with CFOs, CEOs, and investors—starting with closed-won revenue and working backwards.Quality of Revenue Explained: Understanding why not all revenue is equal and how marketers can influence strategic customer acquisition that builds long-term value.Practical Advice for RevOps & Marketing Ops: From measuring contribution (not just attribution) to carving out time for strategic insights, learn what actions to take today to elevate your role tomorrow.

Text us your thoughts on the episode or the show!On today's episode, we talk with seasoned B2B marketing leader Pratibha Jain, who has spent nearly two decades driving demand, growth, and operational excellence across multiple industries. From cloud computing to HR tech, she's seen—and measured—it all. Together, they unpack how to bridge gaps between marketing, sales, and operations to deliver measurable business impact.Tune in to hear: Why alignment between Marketing Ops, RevOps, and Sales is critical—and how to actually achieve it.Which metrics matter for executives versus your internal marketing team (and why “vanity metrics” still have a place).How to build a unified data and reporting framework to eliminate finger-pointing and drive decision-making.Lessons in event marketing: from planning and execution to post-event follow-up that truly delivers ROI.Practical ways marketing teams can partner with ops to make account-based strategies more effective.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

In this episode of Content, Briefly, Jimmy Daly talks with Tia Fomenoff, VP of People Ops at PurposeMed. Tia shares her unique journey from marketing to people operations and offers a deep dive into today's hiring landscape, especially in tech and healthcare startups.They discuss the challenges of hiring in a competitive market, the impact of AI on recruiting and job applications, and how remote work has expanded talent pools — along with its effects on salary and company culture. Tia also shares insights on how companies balance strategic hiring, talent enablement, and diversity of roles across multiple brands and geographies. This episode provides a valuable perspective for content marketers and job seekers navigating a complex and evolving job market.We want to thank our friends at Brevo for sponsoring this episode! You can start for free or use the code SUPERPATH to save 50% on Starter and Business Plans for the first three months of an annual subscription. Try Brevo today and elevate your marketing efforts!************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Tia on LinkedIn: https://www.linkedin.com/in/tiafomenoff/Open Positions at PurposeMed: https://www.purposemed.com/careersWade Foster discusses AI Fluency at Zapier on X: https://x.com/wadefoster/status/1930680089651425452/photo/1************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Text us your thoughts on the episode or the show!On today's episode, we talk with seasoned B2B marketing leader Pratibha Jain, who has spent nearly two decades driving demand, growth, and operational excellence across multiple industries. From cloud computing to HR tech, she's seen—and measured—it all. Together, they unpack how to bridge gaps between marketing, sales, and operations to deliver measurable business impact.Tune in to hear: Why alignment between Marketing Ops, RevOps, and Sales is critical—and how to actually achieve it.Which metrics matter for executives versus your internal marketing team (and why “vanity metrics” still have a place).How to build a unified data and reporting framework to eliminate finger-pointing and drive decision-making.Lessons in event marketing: from planning and execution to post-event follow-up that truly delivers ROI.Practical ways marketing teams can partner with ops to make account-based strategies more effective.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Transform Your Marketing with our Demand Generation Course, The B2B IncubatorWe dive deep into our demand generation program, designed to transform how B2B marketers generate pipeline and revenue.In this video, we outline the program, discuss the challenges B2B marketers face, and share success stories from our alumni.Tune in and learn:+ Why the 5 Bs Framework is a game-changer for B2B marketers.+ How to create a scalable demand generation strategy.+ Real results from marketers who took this journey.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Welcome to the B2B Incubator02:00 Who is This Program For?04:00 Common Challenges in B2B Marketing06:00 The Three Key Shifts for Demand Generation08:00 Why the B2B Incubator Works10:00 The 5 Bs Framework Explained12:00 Consistency is Key in Demand Generation14:00 Overview of the Program Structure16:00 The Templates and Tools You'll Use18:00 Career Benefits of the Program20:00 Real Success Stories from Alumni22:00 FAQ: Common Program Questions24:00 How to Secure Buy-in for the Program25:30 Next Steps to Join the B2B Incubator26:40 Final Cohort Info-----------------------------------------------------

AI-driven search (AISEO) is opening a new lane for brands in competitive categories. Joe Davies from FATJOE explains why branded mentions (not just links) are increasingly what LLMs use to decide recommendations—and how teams can systematically earn those mentions. We cover tactics like guest blogging at scale, context-seeding your USP across reviews/listicles, building deep product docs to feed LLMs, and using tier-two links to get your “influencer pages” ranking. Early data shows 2–3× higher conversion rates from AI-referred traffic because buyers arrive pre-educated and ready to act.What You'll LearnWhy AISEO rewards brand mentions and clear USPs more than classic link metrics.How AI-referred traffic converts 2–3× higher than traditional search.A repeatable process to seed your brand in listicles, reviews, and comparisons.How to “context-seed” your USP so LLMs recommend you for the right reason.Why deep help docs / knowledge bases make LLMs more confident recommending you.How to choose targets (DR + real traffic), then lift them with tier-two links.The state of AISEO observability (what to track, what's still immature).Tactical Playbook (Step-by-Step)Define your USP: the specific “best for ___” angle you want LLMs to repeat.Keyword map long-tail, bottom-funnel queries (e.g., “best X for Y,” “X vs Y,” “X alternatives,” “[product] review”).Prospect targets with credible traffic (DR is fine as a filter, but prioritize verified organic traffic).Commission content: secure guest posts/listicles and full reviews on those sites. Mix formats to look natural.Context-seed your USP in every placement (e.g., “Best for small teams,” “Most features,” “Best value”).Include competitors in listicles/reviews so the page is useful (LLMs prefer balanced sources).Boost with tier-two links (niche edits, syndication) to help these pages rank on pages 1–3.Expand surface area: Reddit answers, YouTube/tutorial mentions, and social chatter to reinforce brand salience.On-site foundation: build exhaustive docs—features, integrations, FAQs, facts sections—so LLMs can learn you deeply.Measure pragmatically: track referral traffic from AI surfaces and downstream conversions; current “AI visibility” tools are early.Resources & MentionsChatGPT Path (shows the searches/sources ChatGPT runs under the hood): https://chromewebstore.google.com/detail/chatgpt-path/kiopibcjdnlpamdcdcnphaajccobkbanFATJOE — Brand Mentions Service: http://fatjoe.com/brand-mentionsFATJOE: https://fatjoe.com/Key TakeawaysAISEO is early but growing fast and already drives higher-intent traffic.Focus on being mentioned credibly across the open web; LLMs synthesize those signals.Listicles + reviews on high-trust, real-traffic sites are the current highest-leverage assets.Your docs are marketing now—LLMs read them and recommend accordingly.Don't abandon SEO; it remains the foundation that AI systems lean on.Chapters00:00 Cold open: AISEO's opportunity & why mentions matter03:45 Data: AI referrals converting 2–3× vs. classic SEO07:50 Who should prioritize AISEO (and who can wait)10:30 Tactics: listicles, reviews, and “context-seeding” your USP15:45 Tools & workflows; extension that reveals ChatGPT's queries19:45 Content ops: human vs. AI writing, plans, and clustering22:30 Build deep product docs to feed LLM understanding26:10 Ranking the influencer pages + tier-two links33:00 Observability today: what's useful, what isn't yet36:50 The next 5–10 years: AI + SEO, not AI vs. SEOGuestJoe DaviesX: https://x.com/fatjoedaviesLinkedIn: https://es.linkedin.com/in/joe-davies-seoWebsite: https://fatjoe.com/

Text us your thoughts on the episode or the show!On today's episode, we talk with Carissa McCall, Director of Revenue Operations at Liquibase, to tackle one of the most common challenges in marketing and revenue operations: how to balance strategic projects with the unrelenting pull of daily fires and ad hoc requests.Carissa shares a candid and insightful look into her approach to building a sustainable capacity model, prioritization frameworks, and time management practices that empower her lean RevOps team to stay focused, deliver impact, and avoid burnout.Tune in to learn:

In this episode of Content, Briefly, Jimmy and Eric explore non-writing AI use cases for content marketers. They discuss how AI boosts efficiency through tools like call transcript analysis, custom dashboards, and deep research.Eric shares examples of building internal tools and product knowledge bases, while they both highlight AI's role in expanding marketers' skills beyond writing. This episode offers practical ideas for using AI to transform content workflows and unlock new possibilities.We would like to thank our friends at Brevo for sponsoring this episode. You can start for free or use the code SUPERPATH to save 50% on Starter and Business Plans for the first three months of an annual subscription. Try Brevo today and elevate your marketing efforts!************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

This AI SEO deep‑dive gets tactical. I sit down with Ilias Ismanalijev (aka @illyism) to map the real discovery journey happening inside AI search—what users actually prompt from problem‑aware to buyer‑ready—and how to influence results across models (GPT, O3, Claude, Perplexity). You'll learn how to surface the right phrases (not just keywords), make your pages AI‑readable, and win off‑page placements on the listicles and directories LLMs love to cite.What you'll learnThe 4 levels of AI search (no‑search → deep research) and how strategy changes at each.Prompt‑level intent mapping: info, comparison, executive/delegation, problem‑solving.How to spot AI‑generated queries in Google Search Console and build your tracking sheet.On‑page for LLMs: crawlability, structured content/markdown, alt text, and avoiding blockers (robots.txt, Next.js assets).Off‑page that moves rankings: listicle outreach, affiliate offers, directories (G2, Product Hunt), and Reddit/“parasite” opportunities.Why AI traffic is often more buyer‑ready—and how to target bottom‑of‑funnel prompts (e.g., “X vs Y,” “best X for Y,” pricing specifics).Chapters 0:00 Cold Open — What You'll Learn 1:22 Sponsor: TalentFiber 2:25 Meet Ilias & Why AI SEO Now 3:02 Who Benefits Beyond SaaS? 4:58 Research vs. E‑com Use Cases 6:20 Comparison‑Style Prompts IRL 8:59 Brands Doing It Well (Examples) 10:46 Why AI Traffic Is Buyer‑Ready 13:42 Benchmarking AI Search Visibility 16:38 Frameworks for AI Keyword Research 20:58 On‑Page for LLMs (Crawlability) 23:30 Finding AI Queries in Search Console 27:30 Regex + Long‑Query Filters 28:25 The 4 Levels of AI Search 32:17 Bottom‑of‑Funnel Prompts That Convert 34:06 Off‑Page: Listicles, Affiliates, Outreach 37:00 Reddit/Parasite SEO & Page One Sources 38:59 Mapping Sources w/ LinkDR 41:02 Pricing Pages & AI Page Inspector 44:34 Directories, Reviews & Digital PR 47:41 Should You Create AI‑Optimized Resource Pages? 48:38 Wrap‑Up & Where to Find IliasGuest Ilias Ismanalijev X: https://x.com/illyism LinkedIn: https://www.linkedin.com/in/illyism Site: https://il.ly/Host Cody Schneider X: https://twitter.com/codyschneiderxx LinkedIn: https://www.linkedin.com/in/codyxschneider Instagram: https://www.instagram.com/codyschneiderx YouTube: https://www.youtube.com/@codyschneiderxSponsor This episode is brought to you by TalentFiber — hiring top offshore software engineers as an extension of your team (technical interviews, compliance, replacements, fast turnarounds). Learn more at talentfiber.com

Unlock the practical side of vibe coding and AI‑powered marketing automations with host Cody Schneider and guest CJ Zafir (CodeGuide.dev). If you've been flooded with posts about no‑code app builders but still wonder how people actually ship working products (and use them to drive revenue), this conversation is your blueprint.CJ breaks down:What “vibe coding” really means – from sophisticated AI‑assisted development in Cursor or Windsurf to chilled browser‑based tools like Replit, Bolt, V0, and Lovable.How to think like an AI‑native builder – using ChatGPT voice, Grok, and Perplexity to research, brainstorm, and up‑level your technical vocabulary.Writing a rock‑solid PRD that keeps LLMs from hallucinating and speeds up delivery.The best tool stack for different stages – quick MVPs, polished UIs, full‑stack production apps, and self‑hosted automations with N8N.Real‑world marketing automations – auto‑generating viral social content, indexing SEO pages, and replacing repetitive “social‑media‑manager” tasks.Idea‑validation playbook – from domain search to Google Trends, plus why you should build the “obvious” products competitors already prove people pay for.You'll leave with concrete tactics for:Scoping and documenting an app idea in minutes.Choosing the right AI coding tool for your skill level.Automating content‑creation and distribution loops.Turning small internal scripts into sellable SaaS.Timestamps(00:00) - Why vibe coding & AI‑marketing are everywhere  (00:32) - Meet CJ Zafir & the origin of CodeGuide.dev  (01:15) - Classic mistakes non‑technical builders make  (01:27) - Sponsor break – Talent Fiber  (03:00) - “Sophisticated” vs “chilled” vibe coding explained  (04:00) - 2024: English becomes the biggest coding language  (06:10) - Becoming AI‑native with ChatGPT voice, Grok & Perplexity  (10:30) - How CodeGuide.dev was born from a 37‑prompt automation  (14:00) - Tight PRDs: the antidote to LLM hallucinations  (18:00) - Tool ratings: Cursor, Windsurf, Replit, Bolt, V0 & Lovable  (23:30) - Real‑world marketing automations & agent workflows  (25:50) - Why the “social‑media manager” role may disappear  (28:00) - N8N, JSON & self‑hosting options (Render, Cloudflare, etc.)  (35:50) - Idea‑validation playbook: domains, trends & data‑backed bets  (42:20) - Final advice: build for today's pain, not tomorrow's hype SponsorThis episode is brought to you by Talent Fiber – your outsourced HR partner for sourcing and retaining top offshore developers. Skip the endless interviews and hire pre‑vetted engineers with benefits, progress tracking, and culture support baked in. Visit TalentFiber.com to scale your dev team today.Connect with Our GuestX (Twitter): https://x.com/cjzafirCodeGuide.dev: https://www.codeguide.dev/Connect with Your HostX (Twitter): https://twitter.com/codyschneiderxxLinkedIn: https://www.linkedin.com/in/codyxschneiderInstagram: https://www.instagram.com/codyschneiderxYouTube: https://www.youtube.com/@codyschneiderx

Why Exclusive Networks says modern cybersecurity requires more than “pick, pack, and ship” “We're not just a distributor. We're a channel services aggregator — an extension of our partners' businesses.” — Jason Beal, President, Americas, Exclusive Networks In this episode of Technology Reseller News, publisher Doug Green sits down with Jason Beal, President, Americas, and Andrew Warren, VP of Sales and Marketing, North America, to explore how Exclusive Networks is rewriting the rules of cybersecurity distribution in North America. More than just moving product, Exclusive Networks delivers white-glove service, certified expertise, and true channel partnership — simplifying cybersecurity sales and delivery for MSPs, MSSPs, and solution providers. With over 45 country operations and reach into 170 markets, the company now brings its global playbook to North America with fresh investments, expanded services, and a unique partner-first approach. Key Highlights from the Conversation: Partner Empathy as Philosophy Exclusive Networks builds programs around the real-world needs of partners — from helping an MSP with student-powered hiring programs to assisting with complex financing, logistics, and field deployment. From MSP to MSSP, Cyber Expertise at Every Step Whether you're a security-focused MSP or a fully-fledged MSSP, Exclusive offers domain expertise, hands-on technical support, and services like SASE implementation, firewall deployment, and SOC augmentation through its CloudRise acquisition. Training & Certification Simplified With global training centers and relationships with top vendors like Fortinet and Palo Alto Networks, Exclusive lowers the barrier for entry but offers high benefits for those who commit to deep certification and specialization. Demand Generation for End Users and Partners Exclusive not only helps vendors reach the market — it also helps partners generate demand directly from end users, creating new revenue opportunities across the lifecycle. A New Kind of Distributor Exclusive Networks calls itself a “channel services aggregator”, offering a full lifecycle of services — from sales support and technology enablement to post-sales adoption and renewals — redefining what a modern cybersecurity distributor should be. What's Next? Expect new vendor partnerships, expanded services, and continued investment in dedicated local support across the U.S. and Canada — all backed by the belief that “people still do business with people.” Learn more at: www.exclusive-networks.com

Text us your thoughts on the episode or the show!On todays episode, we down with Andy Caron, President of Revenue Pulse, to explore the unexpected intersections of curiosity, attribution, psychology, and the marketing operations profession. Andy shares her non-linear journey from costume design and publishing to marketing ops leadership, revealing how seemingly unrelated experiences laid the foundation for a successful career in MarTech and consulting.We unpack the role of curiosity and "hand-raisers" in MOPS success, debate the nuances and pitfalls of attribution modeling (with a detour through The Hitchhiker's Guide to the Galaxy), and dive deep into how understanding human psychology enhances leadership and system architecture. They also explore the evolving influence of AI in marketing operations and what the future might hold for the AI-augmented MOPS professional.Tune in to hear: From Costumes to Campaigns: Andy's unique journey from theater and publishing to MOPS shows how creative roots and adaptability foster systems thinking and leadership in tech.Curiosity as a Superpower: Why the best MOPS professionals are tinkerers, willing to break things and raise their hands to figure it out.42 and Attribution: A humorous yet profound analogy between Douglas Adams' "42" and the complexities—and misinterpretations—of marketing attribution models.The Psychology of Ops: How studying human behavior helps bridge stakeholder needs, build better systems, and influence organizational dynamics.AI in MOPS: Insights into how AI is reshaping the profession, from task automation to agent orchestration—plus why being AI-activated (not replaced) is key to the future.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

In this episode of Content, Briefly, Jimmy Daly talks with Amanda Milligan, a content, SEO, and brand expert with 14 years of agency and marketing experience. Amanda shares her journey and the launch of Brand Authority Club, where she helps companies adapt as SEO traffic declines and AI reshapes content marketing.They discuss the rising importance of brand authority, how to audit content beyond traffic drops, and the need for holistic marketing strategies. Amanda also reflects on the trend of experienced marketers going independent to offer broader strategic advice. This episode provides practical insights for marketers navigating a rapidly changing landscape.Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo today and take your marketing to the next level!************************Useful Links:Follow Amanda on LinkedIn: https://www.linkedin.com/in/amandamilligan/Brand Authority Club: https://www.brandauthority.club‍Book a discovery call here: https://calendly.com/amanda-brandauthority/30minNYMag's Article on Media Industry: https://nymag.com/intelligencer/article/inside-the-medias-traffic-apocalypse.html************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Building software today? Easy. But standing out in a saturated SaaS market—with 40,000+ new apps launching each year—is a whole different game.In this can't-miss episode, Godard Abel—Co-Founder and CEO of G2—breaks down exactly how G2 thrives amidst the AI explosion shaking up the B2B software industry. With 50 new AI software categories emerging in the past year alone, discover how the industry's top platform stays ahead.Tune in to uncover:How G2 navigates an app marketplace flooded by AI startups (and how you can, too).The surprising shifts in buyer behavior that are transforming B2B sales.G2's unique strategy for embedding their platform into leading AI tools like ChatGPT and Microsoft Copilot.Practical tactics for positioning your software as the go-to choice in an overcrowded market.Why brands leveraging authentic, human-driven content dominate AI-powered discovery platforms."AI won't replace humans, but humans with AI will replace humans without AI," Godard warns. If you're serious about staying ahead in sales, marketing, or RevOps, this conversation will equip you with actionable strategies you can use right now.About Godard Abel:Godard has built and sold three software companies. His first two exits—BigMachines and SteelBrick—went to Oracle and Salesforce for a combined $760 million. Now he's running G2, which became the world's largest software marketplace and trains the AI tools your prospects use to research vendors.About the Show:What does it really take to grow a B2B business today? We ask the people doing it.The Belkins Podcast dives deep into the strategies, decisions, and behind-the-scenes insights driving real growth at top B2B companies. Each episode features candid conversations with industry heavyweights—CROs, CMOs, founders, and seasoned operators—who've navigated market downturns, scaled teams, and mastered the realities of revenue growth.You'll hear hard truths, unfiltered insights, and actionable tactics directly from leaders who've actually done the work.Chapters:00:00 - Introducing Godard Abel02:30 - Why Building Software is Easy But B2B Marketing is 10x Harder in 202504:14- 40,000 New Apps Launched on G2 in One Year: Software Market Saturation05:42 - Should Your SaaS Company Pivot to AI or Add AI Features?09:01- Multi-Product Strategy: How to Compete in Multiple Software Categories16:13- HubSpot's API Integration Strategy: How to Build on Existing Platforms19:54- AI Categories See 100% Traffic Growth While Traditional SaaS Declines23:29- Personal Branding vs Corporate Marketing: Why CEO Posts Get 10x More Engagement39:16 - How to Rank in ChatGPT and Claude: Building Authority for AI Training Data (Tips for writers)48:13- How G2 Competes with ChatGPT: Partnership Strategy vs Fighting AI Search53:49 - AI Buying Agents: The Future of B2B Software Purchasing (G2AI Demo)01:15:01- From Single-Function BDRs to Full-Stack Revenue Professionals01:17:24 - From Hiring More to Revenue Per Employee: The New Growth Metric01:23:01 - Thanks for watching!

Guest: Ray Meiring, Co-Founder & CEO at QorusDocsScaling a SaaS business from consultancy roots to enterprise success requires more than just great tech—it takes ruthless focus, smart go-to-market choices, and a deep understanding of your buyer.In this episode, Ray Meiring, co-founder and CEO of QorusDocs, joins host Ken Lempit to share the lessons learned on his journey from South Africa to the U.S. market and how QorusDocs carved out a winning niche in AI-powered proposal automation.We unpack: ✅ Why founder-led sales can't scale—and how to move beyond it ✅ The trap of chasing SMBs after funding (and what to do instead) ✅ How QorusDocs found product-market fit through one anchor customer ✅ What every SaaS CRO and CMO should know about RFP response teams ✅ The critical role of marketing in driving pipeline (not just sales)Ray also shares the moment venture funding pushed them off course—and how doubling down on their ideal customer profile helped them reset, rebuild, and grow more efficiently.If you're a SaaS CMO or CRO scaling into enterprise, navigating founder-to-function transitions, or wondering where AI really moves the needle, this episode is packed with firsthand insight.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.

In this eye-opening conversation, Matt Edmundson chats with Jordan West about the transformative potential of TikTok Shop for e-commerce brands of all sizes. Jordan reveals how TikTok Shop has fundamentally changed affiliate marketing for e-commerce by incentivising creators to sell products rather than simply promote them.Unlike traditional influencer marketing where brands struggle to get meaningful content from product seeding, TikTok Shop creates a system where creators are motivated to produce multiple pieces of content for each sample they receive. Jordan shares how his agency helped a major shoe brand go from zero searches on TikTok to 800,000 searches in just two weeks, demonstrating TikTok Shop's power as a demand generation channel.The conversation explores the stark differences between TikTok affiliate marketing and traditional approaches, with Jordan explaining that smaller creators (even those with fewer than 10,000 followers) can generate significant sales when properly motivated. His 80/20 approach to creator sampling provides a practical framework for brands looking to maximise their return on investment when engaging TikTok creators.I wonder if the most valuable insight might be how TikTok content can be repurposed across platforms, while other platforms' content rarely works well on TikTok?Expert Insights from Jordan WestJordan West is the founder of Social Commerce Club, an agency specialising in TikTok Shop strategies for e-commerce brands. With extensive experience running his own apparel and accessory brands, Jordan brings practical insights into demand generation for challenging product categories.His "crawl, walk, run" approach to TikTok Shop has helped major brands like a "billion-dollar shoe company" tap into entirely new audiences, while his frameworks for creator engagement have proven effective for businesses of all sizes.Jordan's podcast "Secrets to Scaling Your E-commerce Brand" recently hit one million downloads, and he's launching a new initiative called E-commerce OS to help smaller brands solve critical business challenges.Key Takeaways1. TikTok Shop as demand generation: Unlike Amazon (demand capture), TikTok Shop excels at creating demand for products through its content-driven algorithm.2. Creator incentives matter: TikTok creators are motivated to sell products, not just showcase them, making them more like salespeople than traditional influencers.3. The 80/20 sampling approach: For every 100 samples sent to creators, expect 20 to produce meaningful results, and 4 of those to potentially drive significant sales.4. Content repurposing advantage: TikTok content can be effectively repurposed across all other platforms, while content from other platforms rarely performs well on TikTok.5. Size doesn't matter: Creators with relatively small followings can drive significant sales when they create compelling content that resonates with viewers.6. Persistence beats perfection: Successful TikTok Shop strategies require continuous testing and learning, with a willingness to embrace failure as part of the process.For more information on how to leverage TikTok Shop for your e-commerce brand, visit our website and check out Jordan's resources at Social Commerce Club.ResourcesGuest & CompanyJordan's LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Social Commerce Club: https://socialcommerceclub.com/Secrets of Scaling Your eCommerce Brand Podcast:

Join me as I chat with Yoann Pavy, the growth mastermind behind AI Apply and ex-Deliveroo & Depop head of growth.Timeline 00:00 – AI tooling's golden age (and why it's overwhelming) 00:31 – Introducing Yo, the “most gangster” consumer marketer I know 00:45 – What you'll learn: short‑form content, paid ads, automations 01:23 – Sponsor: Talent Fiber makes offshore hiring effortless 02:12 – Yo's creative AI spotlight: VO3 videos & gorilla vlogs 04:46 – Humans vs. AI avatars in paid videos (spoiler: humans still shine) 07:20 – Building your creator pyramid with Sideshift & Shortimize 10:00 – Automating code changes via “Jarvis” in Slack 14:38 – Scaling organic content: thousands of posts, not dozens 18:00 – Product‑channel fit: build the media first, product second 20:30 – Automating international growth: 20+ languages in weeks 24:00 – Filtering AI noise: focus on what's already working 27:15 – The biggest gap: corporate brands vs. startup agilityKey Points • AI creatives are exploding—VO3 videos hit millions of likes fast. • Human spontaneity still outperforms AI‑only videos—for now. • Slack‑based AI agents (“Jarvis”) deploy code, update copy, spin up PRs. • Automate localization: add new languages weekly without human translators. • Scale organic distribution by multiplying creators and formats. • Product‑first mindset flips: media channel drives features. • Startups win by sprinting on AI while corporates stall in red tape.Deep‑Dive SectionsCreative AI in Paid Ads Verdict:

In this episode of Content, Briefly, Jimmy and Eric explore how AI is transforming the role of content marketers. They discuss why “you are not a content marketer anymore” and how marketers are becoming builders—using AI and no-code tools to create chatbots, dashboards, and interactive assets that deliver value at scale.Sharing real examples from their work, they highlight the need to rethink skills beyond writing and embrace coding, design, and product creation. This episode offers practical insights and encouragement for marketers adapting to a rapidly changing landscape.Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo today and take your marketing to the next level!************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Superpath Podcast Episodes: https://podcast.superpath.co/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

It's a bonus episode this week, taken from Lunch with Haley.   Our April webinar on demand generation sparked so much discussion, we couldn't get to all the questions—and the feedback was clear: we needed a part two. So we're bringing the panel back for a follow-up discussion, focused on practical answers to your biggest sales challenges. In this session, you'll get: Expanded insights on how to create demand for staffing services Answers to audience-submitted questions we didn't have time for in April Straightforward advice on prospecting, strategic selling, and demand creation New strategies for overcoming “we're not hiring” and standing out from competitors If you're looking for smarter ways to create more opportunities and differentiate your firm in today's market, don't miss this special session.   About the Speakers David Searns, Co-CEO, Haley Marketing When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years. Tom Erb, President, Tallann Resources With a career spanning nearly 20 years, Tom Erb has established himself as one of the staffing and recruiting industry's top subject matter experts. As an executive for two of the largest staffing and recruiting companies in the world, Tom worked with some of the most recognizable and well-respected companies in the United States to help optimize their workforce strategy. As a consultant, trainer, and speaker to the staffing and recruiting industry, Tom has helped hundreds of firms create and execute sales and recruiting strategies to grow their business. In 2010 Tom formed Tallann Resources, a consulting firm specializing in the Staffing and Recruiting Industry. Tom has helped staffing and recruiting companies of all sizes and verticals transform their sales structure, create and implement their strategic plans, and optimize their recruiting process. Mark Winter, CEO, WinSource Group Mark is an expert at driving sales performance, keeping focus on customers, and keeping things simple. For 20 years, Mark has held every sales role out there- from Branch Manager to Vice President of Sales and Enablement for a $2.5B publicly traded staffing company. During that time, he has spent countless hours figuring out what works and of course, what doesn't. This enables Mark to sniff out things that are blocking performance, remove the barrier, and get people to act. He is a Six Sigma Black Belt and holds master certifications from some of the top sales training organizations in the world. Whether its strategic planning, sales process development, sales training, customer acquisition & engagement, sales team performance, or system and tool adoption- Mark can help get your team on track. Mark is the CEO of WinSource Group, a consulting company that specializes in the staffing industry. By providing training, coaching, and solid process WinSource help staffing companies get the best possible performance from their sales team. Dan Mori, Founder of Staffing Mastery & President of Employment Solutions Dan Mori is a seasoned staffing industry executive, sales strategist, and leadership coach with over two decades of experience driving business transformation in the employment space. As President of Employment Solutions, he helped engineer one of the most successful regional staffing expansions in the country, growing the firm from a single location in upstate New York to a multi-state powerhouse operating in 28 states. As founder as well of Staffing Mastery, Dan brings a no-nonsense, high-impact approach to helping staffing firm leaders grow their teams, scale revenue, and systematize success. His passion lies in training salespeople to think strategically, lead with insight, and win market share—even in the most competitive or frozen economies. Dan also created the Staffing Dashboard, a powerful tool that provides staffing leaders with real-time business performance insights to make informed, data-driven decisions that drive growth and success. A recognized voice in the industry, Dan has coached hundreds of staffing professionals through workshops, playbooks, and performance coaching rooted in real-world results. He's known for breaking down complex sales challenges into repeatable, scalable strategies—empowering firms to shift from reactive selling to proactive demand creation.  

Text us your thoughts on the episode or the show!On today's episode, we sit down with lead scoring consultant Lucas Winter to explore a refreshing, data-first perspective on building lead scoring models—one that challenges the conventional wisdom and AI hype alike. With storytelling flair and practical insights, Lucas discusses how marketers can uncover true buying intent and dramatically improve sales efficiency.Tune in to hear: "Moneyball" Meets Marketing Ops: Lucas applies the Moneyball philosophy to lead scoring—focusing on what actually drives conversions versus what sales or execs think looks good. It's about looking for patterns in customer behavior, not just traditional job titles or industries.AI's Limitations in Lead Scoring: While AI has promise, Lucas outlines how AI-driven models often misinterpret causation (e.g., recommending “retired” contacts) and require human oversight to avoid absurd conclusions.Gold, Silver, Bronze > Arbitrary Scores: Ditch complex scoring ranges like “0-100” and opt for intuitive models like “gold, silver, bronze, junk”—making it easier for sales teams to understand and adopt.Why Gmail Isn't Garbage: Contrary to common assumptions, personal email addresses like Gmail can indicate serious buyers—especially in early-stage startups. But to gain sales trust, these leads must “work harder” to earn high scores.Start Simple, Stay Iterative: Don't wait for perfect data or fall into “overreactive” model changes. Build a solid draft, validate with real outcomes, and evolve based on performance—not opinions.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

In this episode, Adam Silverman — co-founder & CEO of Agent Ops — dives deep into what “AI agents” actually are, why observability matters, and the very real marketing & growth automations companies are shipping today. From social-listening bots that draft Reddit replies to multi-agent pipelines that rebalance seven-figure ad budgets in real time, Adam lays out a practical playbook for founders, heads of growth, and non-technical operators who want to move from hype to hands-on results.Guest socials• LinkedIn: https://www.linkedin.com/in/adamsil•

Alex Alexin, Head of Demand Generation at Insightful, shares how she found her way into marketing and ultimately into demand gen. She unpacks what demand generation really means today, beyond leads, and why data, analytics, and operations are at the core of effective strategy. Learn how Insightful uses behavioral insights to refine personas, the evolving role of employee productivity tools, and how aligning sales and marketing on metrics drives better outcomes. Alex also shares a standout campaign that cut the sales cycle by 52% and highlights the value of testing, iteration, and curiosity in modern B2B marketing. About Insightful Insightful is a workforce analytics and productivity platform designed for modern teams looking to optimize performance, boost operational efficiency, and leverage data-driven workforce management. By integrating real-time activity tracking, behavioral analytics, and automated time mapping, Insightful simplifies employee monitoring, remote team oversight, and resource allocation, all within a single, intuitive platform. Known for promoting productivity transparency, Insightful replaces scattered reports and multiple tools with a unified, real-time visibility layer that connects daily work directly to meaningful business outcomes. Time Stamps 00:00:18 - Guest Introduction: Alex Alexin 00:00:42 - Alex's Career Journey 00:03:14 - Understanding Employee Monitoring 00:04:04 - The Purpose of Insightful's Software 00:05:36 - Reframing Employee Monitoring 00:06:15 - Marketing Approach Overview 00:06:33 - Defining Demand Generation 00:08:11 - Identifying Target Personas 00:12:06 - Balancing Brand Building and Demand Gen 00:12:23 - The Full Funnel Perspective 00:18:04 - SaaS vs. Other Industries 00:21:32 - Successful Campaigns and Learnings 00:24:25 - Key Marketing Advice 00:25:40 - Final Thoughts and Contact Information Quotes "I truly believe that the heart of demand generation is the operations behind it." – Alex Alexin, Head of Demand Generation at Insightful "It's all about how work happens and how you can really help your workforce do better or those workflows and those processes be better." – Alex Alexin, Head of Demand Generation at Insightful Follow Alex: Alex Alexin on LinkedIn: https://www.linkedin.com/in/alexandraalexin/ Insightful website: https://www.insightful.io/ Insightful on LinkedIn: https://www.linkedin.com/company/insightfulio/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast – The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

In this week's episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone sits down with Lauren Garner, VP of Demand Generation and Partnerships at Ascent Funding, to explore the dramatic transformation of affiliate marketing over the past two decades. From her accidental entry into the industry at age 19 to managing multi-million dollar affiliate programs across multiple platforms, Lauren shares invaluable insights on scaling affiliate operations, the critical mindset shifts required for success, and why treating affiliates as customers rather than suppliers is fundamental to program growth. This conversation offers a masterclass in strategic program management for experienced affiliate marketers looking to elevate their approach and navigate the complexities of modern partnership marketing.Key segments of this podcast and where you can tune in to go direct: [06:30] The three major industry transformations: platform proliferation, fraud protection, and data transparency.[30:50] The importance of failure, rapid iteration, and creating a culture of learning[32:26] Rapid-fire insights on mobile-first approaches, AI tools, and performance incentives.Our thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look, here.ELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!Send me a text with your questions

What happens when a trained mental health counselor applies therapeutic models to B2B marketing strategy? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Rai Hyde Cornell, CEO and strategic marketing consultant at Cornell Content Marketing, whose unconventional journey from psychology and criminology into marketing has fundamentally changed how they approach demand generation. Discover how Rai harnesses behavioral psychology—borrowed straight from clinical therapy—and weaves it into brand messaging, organic content, and buyer journey mapping for SaaS and B2B companies. Rai shares the secrets behind their “elite method,” reveals why investing in deep buyer psych profiles is a game-changer, and explains how to truly connect with the 95% of your audience that isn't ready to buy (yet). Additionally, gain practical insights on transitioning from high-pressure sales tactics to long-lasting, trust-building content, uncovering unspoken buyer objections, and striking a balance between empathy and scalable results. If you're curious about banishing manipulative marketing, want to know exactly how to engineer organic demand, or are eager to learn which tried-and-tested psychological models work best in B2B, this episode is for you. Tune in for a rare blend of brain science and business wisdom—perfect for the marketer who wants to think deeper and act smarter. Some areas we cover in this episode include: Rai's transition from mental health to marketing and how psychology informs their approach.Applying behavioral psychology models to marketing (e.g., stages of change, cognitive behavioral therapy).Long-term organic demand generation versus short-term tactics, such as ads.The ELITE Method for educating and nurturing buyers through modular, stage-based content.Structuring content to align with the buyer's journey and decision-making process.Identifying and targeting different decision makers and gatekeepers within B2B accounts.Research methods for buyer insights (interviews, forums, feedback loops).Balancing thorough buyer research with the need for fast marketing results.Choosing meaningful metrics and behavioral indicators at each stage of the funnel.Using AI in content creation—its value as a tool and its limitations compared to human insight.And much, much more...

In this episode of Content, Briefly, Jimmy Daly sits down with Adam McQueen, Senior Manager of Content and Community at Klue. Adam shares his journey from journalism to leading content at Klue, a platform that supports product marketers with competitive intelligence. They discuss how Klue's community strategy focuses on building deep relationships with customer champions rather than broad forums.Adam also explains the importance of diversifying content channels—combining SEO, newsletters, podcasts, and video—to stay resilient amid changing algorithms. They dive into how AI and large language models are reshaping content creation, distribution, and measurement, and share practical insights on adopting AI tools while balancing build vs. buy decisions. This episode offers valuable perspectives for content marketers adapting to a rapidly evolving landscape.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Adam on LinkedIn: https://www.linkedin.com/in/adam-mcqueen-

Text us your thoughts on the episode or the show!On today's episode, we are joined by Janelle Amos, founder and chief strategist at Elevate Growth, to explore how demand generation and marketing/revenue operations teams can thrive through better collaboration, mutual understanding, and strategic alignment. With a rich background in revenue marketing, advising, and podcasting, Janelle brings powerful perspective and practical tips on fostering cross-functional trust, communication, and shared success.Tune in to hear:How top marketing ops teams stand out by aligning tactical work with broader business goals and communicating their value effectively.The power of curiosity and shadowing—why simply asking questions and observing other teams can drastically improve cross-functional rapport.Why trust is essential and how "disagree and commit" can move collaboration forward even when there's tension or differing opinions.Tips for building productive relationships, including when to use an internal advocate and how to handle difficult conversations with empathy and clarity.How leadership perception and initiative shape success, especially for newer hires aiming to establish credibility and connection.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

In this episode of Confessions of a B2B Entrepreneur, Sam Dunning, host of Breaking B2B, interviews Tom Hunt, CEO and founder of Fame, to uncover the actionable steps for building a 7-figure B2B service business. Tom outlines a practical, six-step framework for growth, starting with gaining expertise by working in an existing B2B company and securing the first client. He stresses the critical role of sales, defining it as one-on-one influence, and provides a simple four-step sales conversation framework to fast-track learning. As the business scales, Tom highlights the importance of strategically delegating operations through effective hiring and system building, identifying the least liked or easiest tasks to outsource first. Finally, he discusses smart marketing investments, advocating for demand-driven channels like Google Ads and SEO to capture clients actively searching for services.

In this episode, Sandra Dajic, Head of Marketing at Chatbase, dives deep into the world of "vibe marketing"—a movement at the intersection of growth, automation, and AI tooling. She shares how she's building AI-powered workflows to supercharge her marketing efforts, from automated ad competitor dashboards to visual content generation using GPT-4. With a background in both VC-backed and bootstrapped startups, Sandra outlines practical strategies for creating a marketing engine that feels like a team of 100—run by just one person.Timestamps: 00:00 - Introduction: The 100x marketer and automation trend 01:40 - Sandra's AI-powered marketing workflows 04:45 - Automating ad analysis with Lovable, Make.com, and GPT 09:12 - Why “vibe marketing” matters now 13:20 - How to scale marketing without engineering resources 16:45 - Building "AI Ninja": Sandra's personalized marketing agent 21:05 - Using AI to streamline press, partnerships, and outreach 27:50 - How Sandra accelerated visual design workflows using GPT-4 31:00 - The power of personal brand and founder-driven marketing 34:15 - Sandra's experiments with LinkedIn growth strategies 39:22 - Automating content and measuring marketing effectivenessKey Points:Vibe marketing = combining growth strategy with AI automationSandra built a custom dashboard to track and analyze ad creatives across platformsTools used: Lovable for browser agents, Make.com for workflows, GPT-4 for automationAI agents streamline repetitive marketing tasks: outreach, content, visuals, competitor trackingEmphasis on storytelling, personal brand, and focusing on one validated channel at a timeSandra shares tactical tips for LinkedIn growth and content structuringAI enables solo marketers to match output of large teams, affordably and fastNotable Quotes:“I want to automate everything that I don't love doing. My job is to tell the story of the product.” – Sandra Dajic “If you define your workflow, AI can scope the rest. That's the vibe marketing unlock.” – Host “Personal brand is your biggest asset as a founder—it's the one thing that sticks.” – Sandra DajicGuest Links: • X: @takotreba • LinkedIn: Sandra Dajic

In this episode of Talk Commerce, Brent Peterson speaks with Hikari Senju, founder and CEO of Omneky, an AI-powered advertising platform. They discuss the transformative role of agentic AI in advertising, the importance of omnichannel strategies, and the distinction between demand generation and demand capture. Hikari emphasizes the need for personalized and novel advertising experiences to enhance consumer engagement and conversion rates. The conversation also touches on effective budgeting across multiple platforms and the future of advertising as influenced by AI.TakeawaysOmneky generates personalized ads at scale using AI.The mission is to democratize growth for businesses of all sizes.Agentic AI transforms advertising into a business sales driver.Omnichannel advertising allows for better results across platforms.Demand generation is a larger market than demand capture.Retargeting can serve both demand generation and demand capture.Ad fatigue significantly decreases conversion rates.Automating media buying reduces costs and learning curves.AI's role in advertising will continue to grow.Omneky offers a free trial for users to explore its capabilities.Chapters00:00Introduction to OmniKey and AI in Advertising19:36TC - Outtro All AV version 1.mp4

Text us your thoughts on the episode or the show!On today's episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo come together for a candid midyear conversation about everything happening in the MO Pros community and the broader Marketing Ops landscape. From membership model updates and upcoming events to fresh research and evolving roles, this chat covers a ton of ground. Whether you're a longtime member or just tuning in, this is your go-to catch-up on where things stand in 2025 and where we're headed.Tune in to hear: Membership Model Shift: Slack access is now a Pro-member benefit—hear the reasoning behind the change and how it's designed to foster trust, safety, and meaningful engagement.MOps Events Update: MOps-Apalooza 2025 is coming in hot—get the dates, location (hello, Anaheim!), and behind-the-scenes insights into the planning chaos (including a $350K food & beverage minimum?!).New Research Drops: The team discusses the new State of Data-Driven Decision Making report, covering data quality, analytics gaps, and organizational maturity.Expanding Roles in MOps: Naomi shares how her role has grown to include BDR teams and sales enablement, highlighting the real-world impact of cross-functional ops leadership.Coming Soon: Cohorts & Community Building: A sneak peek at new initiatives to match members based on roles and responsibilities—connecting peers in meaningful ways.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

In this episode of Content, Briefly, Jimmy Daly talks with Sean Blanda about what it means to truly “own your platform” in today's shifting content world. Sean shares his move from Crossbeam to consulting with Gate Check Studios, helping brands and creators navigate declining organic reach and growing platform control.They discuss why newsletters, communities, and websites matter more than ever, how content roles are evolving, and the rise of niche independent publishers. This episode offers practical advice and an optimistic view for anyone looking to build real audience connections beyond social media algorithms.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Sean on LinkedIn: https://www.linkedin.com/in/seanblanda/Gate Check Studios: https://gatecheckstudios.com/Try Superpath Pro free: https://www.superpath.co/Check out our podcast chatbot: https://podcast.superpath.co/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

How do you turn a nonprofit's mission into a heartwarming and impactful social media experience that resonates and inspires action? Virginia Chavez, Content Manager at PetSmart Charities, joins the show to share how her team uses authentic storytelling to inspire and build community around pet adoption. She explains how they tailor content by platform, foster meaningful engagement, and prioritize stories that reflect their values. Virginia also emphasizes the power of collaboration, showing how relying on your team can turn big, ambitious ideas into impactful, resonant content. This episode also features a bonus interview with Jenny Force, Global VP of Demand Generation at Meltwater, who speaks with Zontee about their recent Meltwater Summit. Full Episode Details  Virginia joins host Jennifer Harmon on this episode of Social Pros to share how her team at PetSmart Charities uses storytelling to spotlight their mission of keeping people and pets together. She dives into the creative strategy behind their “11 millionth adoption” campaign—framed like a reality dating show—and how it was tailored differently for each major social media platform. Virginia also explains how collaboration, pre-planning, and staying true to the brand's authentic voice help their content resonate across audiences. She and Jennfier discuss the importance of bringing others into the creative process early, and relying on your team for feedback, support, and ideas that make the work stronger. It's an inspiring look at how social teams can turn mission-driven content into powerful, heartwarming stories that drive real-world impact!  Then, host Zontee Hou sits down with Jenny Force, Global VP of Demand Generation at Meltwater, to discuss key takeaways from the 2025 Meltwater Summit. She shares the top trends shaping marketing and PR today—including AI, agility, brand authenticity, influencers, and misinformation—and explains how brands can stay ahead by using data, embracing collaboration, and leaning into strategic experimentation. In This Episode: 3:21 -  PetSmart Charities and their mission 5:46 -  Virignia's role as Content Manager 7:42 - Balancing hybrid roles in digital and social 11:40 -   Balancing efficiency and automation while still humanizing the brand  15:02 - How to secure employee & executive participation for social 20:40 - The reality show-like 11 million adoptions campaign 26:29 - Successful pre-production to help campaigns thrive 28:38 - Taking the leap on ambitious ideas 31:05 - The importance of collaboration in all types of storytelling 33:56 - PetSmart Charities' social strategy described in one sentence 34:31 -  How authentic social media work fits into big-picture brand strategy  38:10 - Andy's advice for aspiring social pros 41:40 - Interview with Jenny Force of Meltwater Resources: Connect with Virginia on LinkedIn Visit the PetSmart Charities website Follow PetSmart Charities on TikTok Follow PetSmart Charities on Instagram   Visit SocialPros.com for more insights from your favorite social media marketers.

In this episode, I chat with Niels Klement (Head of Growth, Perspective) about how “app-feel” mobile funnels—with quiz questions, instant personalization, and 1-second load times—are crushing the old landing-page model. We dig into paid-ads math, creative iteration, and why a single 90-second video can double your business. Perfect for agencies, SaaS founders, and anyone chasing dollar-in → five-dollars-out predictability.Timestamps00:00 – Intro & why most builders fail on mobile01:00 – Perspective's path to €10 M ARR / 6 000 customers02:30 – From web-design agency to quiz-funnel SaaS06:00 – Interactivity, sunk-cost bias & personalization09:30 – Page-speed math: 5 s vs 1 s loads12:30 – Designing funnels that feel like native apps17:30 – Best-fit customers: agencies & B2B teams22:00 – Paid ads vs organic: guaranteed distribution27:00 – Creative ops: turning 1 ad into 100 variants33:00 – Dog-fooding Perspective to grow Perspective38:00 – AI, “vibe-marketing,” and small-team scale42:00 – Free 14-day trial & closing remarksKey Points (to skim fast)Mobile-first, one-page apps load ~1 s and behave like IG Stories.Quiz/configurator flows lift conversions and qualify leads.1 s load time ≈ 2.5× conversion—that's a $1 M → $2.5 M funnel without extra spend.Paid ads = best first lever for predictable, measurable growth.Creative flywheel: launch 100 assets, kill 98, scale the 2 that print money.Dog-food advantage: marketing uses Perspective daily, feeding product loops.Notable Quotes“A 90-second ad can change the trajectory of your entire business.” – Niels Klement“Remove the right friction—interactive questions—and conversions jump.” – Niels Klement“Paid traffic is guaranteed distribution. If the math works, keep printing customers.” – Niels KlementQuick Funnel FrameworkCraft an irresistible offer (free trial, template, case study).Map the funnel steps backward from that goal.Add interactive questions to personalize and pre-qualify.Obsess over load speed and mobile UX.Measure, prune, scale—let data pick winners.Guest SocialsLinkedIn – https://www.linkedin.com/in/nielsklement/ Perspective – https://www.perspective.co/

In this episode of Content, Briefly, Jimmy Daly chats with Josh Spilker, content and SEO lead at AirOps, about how AI is transforming content workflows. Josh explains how AirOps goes beyond simple AI text generation by enabling scalable, customizable content processes—like internal linking and content refreshes—directly integrated with your CMS.They dive into the emerging role of the content engineer, who builds and manages these AI-powered systems to boost productivity and streamline content operations. Josh also shares insights from recent SEO research, the importance of freshness and brand alignment, and how AI-driven content repurposing is changing marketing strategies. Whether you're curious about the future of CMSs, AI in SEO, or new content roles, this episode offers a practical look at the evolving content landscape.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Josh on LinkedIn: https://www.linkedin.com/in/joshspilker/The Rise of the 10x Content Engineer: https://www.airops.com/blog/10x-content-engineerAEO Scorecard Report: https://www.airops.com/report/aeo-scorecard-reportAirOps Cohort: https://www.airops.com/cohort************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode, we're joined by Jordan Mix, partner at Late Checkout, for an in-depth discussion on how startups can build a million-dollar brand in today's hyper-competitive landscape. Jordan introduces the concept of digital gravity—a framework for creating “mass” on the internet that draws customers into your brand's orbit. The conversation explores how companies can move beyond linear funnels and embrace orbit-based growth, where repeated brand interactions across multiple channels drive purchasing decisions.Together, we break down actionable strategies for generating traction, including the smart use of AI agents, automation, and vibe marketing. Jordan shares insights on balancing transactional marketing (like paid ads and cold outreach) with long-term brand-building investments, while emphasizing the role of creators, content flywheels, and the importance of being discoverable in AI-driven search results.Timestamps: 00:00 - Introduction: Building a million-dollar brand in 2025 00:27 - Meet Jordan Mix and overview of Late Checkout 01:10 - The idea of digital gravity and mass in the AI era 03:00 - Funnels vs. orbits: How people really buy 06:15 - Automation, AI agents, and vibe marketing explained 10:45 - AI SEO, branded search, and surviving the law of shitty click-throughs 15:20 - Building discovery flywheels and creator-driven growth 20:30 - Strategies for leveraging YouTube, Reels, and creators at scale 25:00 - Managing creator risk and internal content strategies 28:00 - How to start creating digital gravity without overwhelmKey Points: • Digital Gravity Framework — Customers enter your orbit through repeated brand interactions, not linear funnels. The goal is to create mass (content, tools, assets) that attracts and retains attention. • AI Agents + Automation — Jordan highlights practical uses of AI agents, like automating outreach campaigns, creating dynamic ad workflows, or scraping competitive data to inform marketing. • Transactional vs. Brand Marketing — Early traction often comes from transactional tactics (ads, cold outreach), but long-term success requires investment in brand and content that lowers acquisition costs over time. • SEO in the Age of AI — With LLMs scraping Google's top pages, brands need to dominate bottom-of-funnel keywords and question-based queries to appear in AI search results. • Creator-Led Growth — Partnering with creators can trigger a viral cascade where hundreds of pieces of content are generated without direct cost, building digital gravity passively.Key Takeaway: Startups should focus first on finding where their customers spend time, test 2-3 channels, and double down on what works. From there, build repeatable processes and automate intelligently. The goal: maximize digital mass where it matters most, so your brand becomes the natural choice when buyers are ready.Notable Quotes: • “Funnels create linear growth. If you want exponential growth, you need digital gravity.” — Jordan Mix • “Where are your customers? Build as much mass as possible in that space.” — Jordan Mix • “Every ring you put out is like a mini-funnel — together they form the black hole of your brand.”Guest Socials: X: @jrdnmix LinkedIn: https://www.linkedin.com/in/jordan-mix1/

This week's guest has gone from being a top summer intern at Pepsi generating over $80,000 over 9 weeks, to perfecting her SEO expertise prior to her current role where she is the Principal Content Strategist and Operations Program Manager for HubSpot Media. At HubSpot, she has grown from Marketing Manager in SEO to now leading a portfolio of high-impact initiatives that combine content strategy, operational excellence, and innovation in Demand Generation to drive subscribers, deliver leads, and increase signups all under budget and on time.Another fascinating aspect of her work is developing AI Agents to automate routine workflows and accelerate trend-based content production, where she pulls together all of her SEO experience and combines it with AI. From wanting to be a dentist in middle school to selling cell phones at Verizon, to creating jobs that didn't exist before she took them, Basha's career path shows the power of following unconventional wisdom.Her approach is to follow the rules first, master what you don't want to do, then create the role you actually want. She's living proof that announcing what you're good at (especially on LinkedIn) can transform your career trajectory. Please join me in welcoming Basha Coleman to the show!In this week's episode, we discussed:From Dentist Dreams to Marketing Reality - How exposure shapes career pathsThe Power of Following Rules Before Breaking Them - Unconventional career strategyThe Menu Pitch That Started Everything (Her Entrepreneurial origin story)Why You Should Announce What You're Good At (Personal branding for career growth)LinkedIn Content That Led to HubSpot (Social selling success story)SEO as the Bridge Between Top and Bottom Funnel (Strategic business impact)AI SEO Revolution - From rankings to personalized content compositionsThe Future of Search (Why traditional SEO tactics no longer work)AI Prompting Lessons from First Graders (Clear communication strategies)Logic and Problem-Solving - Essential skills for the AI ageMuch More!Please enjoy this week's episode with Basha Coleman.____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line!Enjoy the show!