Podcasts about Demand generation

→ Wanna use SEO to generate revenue? : Book a call here  https://www.breakingb2b.com/book-a-call In this podcast, Sam chats to Alex Mann from Lunos.ai about why so much of SaaS marketing is BORING. Don't be boring > Learn how to be remembered, trusted & then chosen by your dream prospects!   Alex spills the beans on:   

Text us your thoughts on the episode or the show!AI is becoming part of every Marketing Ops workflow. But what if the most valuable skills in the future aren't technical at all?In this episode of Ops Cast, Michael Hartmann sits down with Debby Mayen, Global Head of Marketing Operations and Analytics at Logitech, for a thoughtful conversation about balancing technology with humanity in the age of AI.Debby has spent her career leading global marketing operations teams through major shifts in technology, but her approach stands out because she intentionally creates space away from screens. Through reading physical books, exercising, creative pursuits, and meaningful human connection, she believes the best leaders strengthen the skills that AI cannot replace.Together, Michael and Debby explore how AI can expand human potential without replacing critical thinking, why creativity and communication are becoming even more valuable, and what today's Marketing Ops professionals should focus on to stay relevant in an AI-enabled workplace.Topics covered include: Why balance is essential in an AI-driven world  Using AI to challenge your thinking instead of replacing it  How AI amplifies both strengths and weaknesses  Why creativity, communication, and human connection are becoming competitive advantages  What hiring managers are seeing as AI becomes mainstream  Helping teams embrace AI without creating fear  Practical advice for early-career Marketing Ops professionals  Why stepping away from technology can make you a better leader Whether you're leading a team, building your career, or simply trying to use AI more intentionally, this episode offers a practical perspective on staying human while embracing the future.Be sure to subscribe, rate, and review Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

If you've ever wished you could flip a switch and instantly generate more leads, this episode is for you. Guy Bauer explains why "getting leads" is the wrong goal, and why leads are actually the byproduct of a disciplined, long-term marketing system. Using Umault's own experience, he shares why it took more than a year to generate the agency's first inbound lead, introduces David C. Baker's water pump analogy for building marketing momentum, and explains why consistency beats quick fixes every time. Then, Guy delivers on the promise with two practical ways to generate leads faster: targeting the 5% of buyers who are already in-market through bottom-of-funnel marketing, and creating one bold, opinionated video that earns attention and fills your pipeline. If you're tired of "get leads fast" marketing promises and want a more realistic framework for building demand, this episode is for you.

Text us your thoughts on the episode or the show!AI is changing Marketing Ops. But the biggest change may have nothing to do with technology.In this episode of Ops Cast, Michael Hartmann is joined by Abby Koble, Vice President of Global Marketing Operations at Cornerstone OnDemand, and Ashley Langford, VP of Marketing Operations & AI Technology at Ashley Langford Marketing, for a timely discussion about how AI is transforming careers, hiring, leadership, and professional development.What began as a LinkedIn connection between Abby and Ashley evolved into a broader conversation about the realities of today's Marketing Ops job market. Ashley shares her data-driven approach to documenting her leadership job search, while Abby offers the perspective of a hiring executive navigating hundreds of applicants and an increasingly AI-influenced recruiting process.Together, they explore where AI helps, where it hurts, and why human skills may become the biggest differentiator for the next generation of Marketing Ops leaders.Topics covered include:• What today's Marketing Ops leadership job market really looks like• Why candidate ghosting happens and where the hiring process breaks down• How AI is changing recruiting, career growth, and professional development• The difference between using AI as a force multiplier versus a crutch• Why foundational experience still matters in an AI-assisted world• The growing importance of communication, confidence, and leadership skills• Whether hybrid and in-person work still play a role in developing future leadersWhether you're hiring, actively searching for your next opportunity, or thinking about how AI will shape the future of Marketing Ops, this episode offers perspectives from both sides of the table.Be sure to subscribe, rate, and review Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

In this episode, Kevin and George break down their entire Five BE's framework for B2B marketing and demand generation, recorded live in studio. It's the system we came up with over 200 episodes ago, and we put it through the test of time to see what still holds up.We cover:→ The 95/5 rule and why talking to the 95% out of market matters as much as the 5% ready to buy→ Be Ready: deeply understanding your dream customers and documenting your ICP, not just your TAM→ Be Helpful: building trust with helpful content that makes you the obvious choice when buyers are in market→ Be Seen: deliberate distribution across one to many, one to few and 1 to 1 channels→ Be Better and Be the Best: optimising your processes, revenue alignment and building a flywheelIf you are a B2B marketer or founder on a small, lean team who's tired of random acts of marketing and wants one practical framework to run demand gen without getting lost in the weeds.Tune in and learn:→ Why 95% of your market isn't ready to buy today, and how to influence them before they are→ How to niche down on your ICP and turn customer interviews into messaging and content→ Why the person delivering the message is now just as important as the message itself→ How to pick the right channels based on where your buyers actually hang out and who they trust→ How Revenue Alignment Architecture breaks down the silos between sales, marketing and CS-----------------------------------------------------

In B2B, people buy from people, even when it's a corporation selling through a corporation to another corporation. In this episode of Content Amplified, Richard Hutton, Associate Vice President of Demand Generation at Sharp, explains how his team shifted from slick, highly produced product content to human-led stories, and why engagement went up when they did. Richard shares the standout example: instead of the usual flying-through-a-galaxy corporate video at the NSCA business leadership conference, his team asked sellers across the country to film one-minute clips on their phones, stitched them together, and watched the room light up recognizing familiar faces. He also takes on the "marketing's not my job" objection with a simple reframe (everyone is in sales), makes the case for case studies built around human outcomes instead of specs, explains why 20 great conversations at a regional event beat 3,000 badge scans at a big trade show, and shares his brand-guardrail philosophy: skip the 16 pages of rules and just tell people to make good choices. If you want your whole team creating content that actually sounds like them, this episode shows you how.About RichardRichard Hutton is the Associate Vice President of Demand Generation at Sharp, where he leads a channel-oriented team marketing both through partners and to end clients in the audio visual industry. He joined NEC Display Solutions ten years ago and moved to Sharp when it purchased NEC through a joint venture, and before that he spent years running channel marketing at Samsung. His path into marketing was anything but typical: he started out as a psychiatric nurse and music promoter before landing in IT distribution, where he worked through purchasing, sales, and marketing roles. He still loves music.Show NotesConnect with Richard on LinkedIn: https://www.linkedin.com/in/richard-hutton-1407915/Text us what you think about this episode!

Text us your thoughts on the episode or the show!Your GTM tech stack is probably costing you more than you think.Not because of software licenses alone, but because of underused tools, overlapping platforms, broken processes, and hidden revenue leakage that quietly compounds over time.In this episode of Ops Cast, Michael Hartmann sits down with Gaurav Palande, founder of Prune and a marketing and sales operations leader with more than 15 years of experience, to explore a different way of evaluating technology investments.The conversation explores how organizations can measure the business value of their GTM technology, identify hidden inefficiencies, uncover revenue leakage, and make smarter decisions about AI investments before difficulty spirals out of control.Topics covered include: • Why tech stack value matters more than tech stack cost • A practical framework for evaluating GTM technology investments • Common sources of waste, duplicate spend, and underutilized platforms • How neglected systems and broken processes contribute to revenue leakage • Where AI creates genuine value and where it simply adds complexity • How to approach the growing "buy vs. build" decision in the age of AIWhether you're managing a handful of platforms or an enterprise-scale ecosystem, this episode offers practical guidance for turning your tech stack from a cost center into a measurable business asset.Be sure to subscribe, rate, and review Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!What does mid-2026 actually feel like for the people running marketing and revenue ops? And has AI made the work better, or just harder in new ways?Michael Hartmann is back with co-hosts Naomi Liu and Mike Rizzo for one of their rare three-amigos episodes, a wide-open conversation recorded at the halfway point of 2026. No guest, no agenda, just three ops practitioners talking honestly about what's happening in the field, what they're seeing in the community, and where things feel like they're heading.The conversation moves from the present state of AI in marketing ops to the bigger, harder questions underneath it. These questions are about the gap between AI hype and actual operationalisation, what it means to lead teams through expectations that keep changing, and what none of them know how to tell their kids about the world those kids are going to inherit.Topics covered in this episode:Whether AI has made marketing ops and revenue ops easier or harder, and why "harder" might be the more honest answerThe gap between how educated people are on what technology can do and how difficult it still is to actually operationaliseFindings (early) from the MO Pros AI assessment benchmark study, including how bots contaminated the data and what human intuition caught that the AI missedJensen Huang's pushback on CEOs blaming AI for layoffs, and what the ops community thinks about that framingHow the current AI moment is different from previous technology waves: it is changing who does things, not just how they get doneThe post-scarcity economy concept and what it might mean for the future of labour and valueEpisode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Are you truly in control of the demand for your short-term rentals, or have you quietly outsourced it to the OTAs without even realizing it? Relying solely on large platforms means you don't actually own your customer base; the hosts who master true demand generation are the ones who will thrive in the next phase of our industry.In this episode, I sit down with Amber Knight, the founder of Bookings Cloud and a seasoned veteran of vacation rental heavyweights like Vacasa, Rented, Inhabit, and LiveRez. We're unpacking what it really means to build a direct guest acquisition engine for your properties and step into true ownership of your business.We talk about:How public booking platforms control the narrative using your listing content, and why reclaiming that control is vital for long-term business survival.Why a beautiful direct booking website means nothing if it breaks guest trust by kicking them over to an unbranded, clunky PMS engine at the final step.Utilizing true paid social ads, not just boosted posts, to feed rich property data into algorithms that match your stay with the perfect guest.Why clicks on Meta can be pennies compared to dollars on Google, why you should never put pricing in your ads, and how to automate property-level campaigns at scale.Clear guidance on when to focus strictly on guest communication versus when your portfolio size justifies a full website investment.We pull back the curtain on the messy reality of data tracking and attribution in a world of privacy laws and GA4. You'll hear why diversifying your booking sources isn't just a quick fix for the low season, but a long-game retirement strategy that compounds over time and builds a business with real enterprise value.If you are ready to move from hoping bookings show up to intentionally creating your own demand, this conversation will give you the playbook. Get ready to stop letting other platforms dictate your revenue and start engineering your own growth.HIGHLIGHTS AND KEY POINTS:[01:03] A short introduction about our guests Amber Knight, and journey from growing up around vacation rentals to building a career focused on strengthening local hospitality businesses and destination communities[04:12] Amber reflects on how intentionally building a life and business through consistent daily actions creates opportunities that once seemed out of reach[06:10] Amber explains how owning guest demand has become a critical competitive advantage as short-term rental operators can no longer rely solely on OTAs to drive bookings[10:58] Amber emphasizes that successful demand generation starts with building trust and creating a direct-booking experience that converts website visitors into guests[18:24] How demand generation moves beyond simply having a trusted website and focuses on actively driving qualified traffic to it [21:07] Amber breaks down Meta advertising as a layered system—from organic content to fully automated, property-level ads—designed to turn raw property data into targeted demand at scale[28:15] Amber explains when paid social becomes viable for STR operators based on ad spend consistency and unit economics versus OTA commissions[30:40] What are the effective Meta ads for STRs rely on high-intent, property-specific visuals and structured data feeding rather than pricing-driven creatives[33:35] Amber explains that attribution is imperfect and long-term direct booking growth should be measured through influence, pacing, and consistent investment rather than immediate ROAS results[42:16] The lightning round Golden Nuggets:“It's really empowering that we each have the ability to build a business around a life that we love.”“If every day you make another step to get to the life you want, the career you want, in the place that you want, eventually you'll get there.”“A business that is sellable does not require the owner to be in the day to day.”“You can't change what happens to you, you can change how you respond to it.”Let's Connect:Website : www.bookingscloud.com Instagram : https://www.linkedin.com/company/bookingscloud/ Email : aknight@bookingscloud.comProudly sponsored by PriceLabsEnjoyed the show? Subscribe, Rate, Review, Like, and Share!

Angela Clark - Mubarak is a senior digital and eCommerce executive with 30 years of experience building and transforming digital businesses at some of the world's most recognized consumer brands — including Patagonia, Levi Strauss, eBay, elf Cosmetics, Williams-Sonoma, True Religion, and Eddie Bauer.  Most recently VP of Digital at Patagonia, Angela now leads Eclipse Advisory Group, a consultancy focused on helping PE-backed brands, legacy retailers, and DTC startups unlock digital growth. She serves on the board of the California State Park Foundation, is an incoming Fellow at the Graham School at the University of Chicago, sits on the Total Retail Advisory Board, and has been recognized as a Direct 60 Honoree and CommerceNext 2024 Leader to Watch. She is based in LA, where is an avid cycler and dog mom to Maximus and Chloe and super auntie to her 12 yr nephew Evan. In This Conversation We Discuss: [00:00] Intro [02:31] Adapting old strategies to new mediums  [07:33] Sponsor: Klaviyo [09:39] Measuring success beyond simple revenue [14:23] Sponsor: Intelligems [16:24] Resisting trends that mismatch your brand [19:14] Sponsor: Electric Eye [20:19] Investing resources where they matter most [24:25] Moving away from the promotional drug [29:27] Callouts [29:37] Defining your target market sweet spot  Resources: Subscribe to Honest Ecommerce on Youtube Retail Legacy Meets Digital Disruption eclipsemedia365.com/ Follow Angela Clark - Mubarak linkedin.com/in/angclrk/ Book a demo today at intelligems.io/ Get your free demo klaviyo.com/honest   Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Text us your thoughts on the episode or the show!Despite massive investment in AI, many organizations are struggling to generate meaningful business impact. Why? According to Paul Shirer, most companies are treating AI as a tooling problem when it's really a workflow and adoption problem.In this episode, hosts Michael Hartmann sit down with Paul, Founder & CEO of Infinite Ideas AI and Director of AI & GTM Technology at Bridge Partners. Together, they discussed where AI adoption goes wrong, how leaders should think about workflow design and decision-making, and what it actually takes to move beyond experimentation toward measurable value.In this episode:Why AI is a workflow and adoption problem, not a tooling problemWhat's really causing the high failure rate of AI initiativesHow to tell useful AI adoption apart from "agent sprawl"Why Paul moved away from end-to-end automated workflows, and what changed his mindWhat a connected workspace looks like in practiceBalancing flexibility and governance when every team wants a custom solutionWhy the data layer matters even more in an AI-driven environmentWhether you're being asked to justify AI investments or trying to turn experimentation into real results, this is a practical conversation for operators closing the gap between AI hype and AI impact.Learn more about MarketingOps and The MO Pros community at MarketingOps.com.If you enjoyed this episode, do subscribe, leave a review, and share it with someone in the ops community who would find it valuable.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

When leveraged strategically, LinkedIn can be an incredibly powerful platform for B2B companies to build their brands, establish credibility in their vertical, and capture high-intent inbound opportunities. Unfortunately, many company are using tactics that are either too salesy or aggressive, resulting in a massive trust gap and a stagnant pipeline. So, how can B2B companies and their marketing teams close the trust gap, dismantle the friction, establish credibility in their industry, and build a predictable LinkedIn lead generation system without wasting precious advertising dollars?That's why we're talking to Niall Ratcliffe (CEO, noticed) who shares the secrets that top B2B companies use to win on LinkedIn. During our conversation, Niall highlighted how to balance profile positioning, narrative-driven content, and targeted outbound communication. He discussed the critical shift from founder-led content to employee-generated content (EGC) through well-structured internal advocacy programs. Niall mapped out exactly what content formats and structural frameworks are moving the needle right now, providing an actionable blueprint for modern B2B personal branding and organic reach. Stay to the end, where Niall actually revealed some secrets that top B2B companies use behind the scenes that they won't discuss in public. 

Text us your thoughts on the episode or the show!What if the biggest marketing problem in your organization isn't the marketing team at all?In this episode, Michael Hartmann sits down with Charral Izhiman, Head of Marketing at Bayobab and author of The Marketing Movement, for a conversation about why so many organizations still misunderstand what marketing is supposed to do, and what it takes to fix that from both sides.Charral's perspective is refreshingly different. Her book isn't written to teach marketers how to market. It's written to help non-marketing leaders understand how to actually work with marketing. That framing opens up a rich discussion about the gap between strategy and execution, and why Ops professionals may be the best-positioned people in the business to close it. In this conversation, they discuss:The outdated assumptions organizations still hold about marketing, and how marketers unintentionally reinforce themWhy Ops teams sitting at the intersection of marketing, sales, finance, and leadership are uniquely positioned as translators across the businessThe SHAPE framework, and why "Activation" is the overlooked layer between planning and resultsWhy organizations romanticize strategy and celebrate execution but skip operational readiness in the middleThe Formula 1 metaphor for marketing leadership: everything that has to come together before you can even competeWhether you're in Marketing Ops, RevOps, or marketing leadership, this episode is full of ideas for anyone trying to bridge the gap between strategy, operations, and the rest of the business. The conversation doesn't end here. Explore the full SHAPE framework and more in Charral's book, The Marketing Movement: https://themarketing-movement.com/Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

What does AI transformation actually look like when it's done right?After 300 episodes exploring AI's potential, it's time to go behind the scenes with one of the most advanced AI adoption stories we've seen. Not a Silicon Valley software company. Not an AI startup. A manufacturing business with 360 employees that has embedded AI into the way it works, builds, sells, and innovates.In this special 300th episode, Isar Meitis sits down with Ari Supran, CEO of Sonance, to unpack the real-world journey of transforming an established business with AI. From leadership buy-in and employee training to custom-built applications, internal AI infrastructure, and company-wide adoption, this conversation offers a practical blueprint for business leaders looking to move beyond experimentation and into execution.If you're wondering how to turn AI from an interesting tool into a competitive advantage, this episode provides a rare look at what's working, what's not, and what comes next. In this session, you'll discover: Why leadership involvement—not delegation—is the foundation of successful AI transformation  How Sonance grew AI adoption to more than 100 active employees across the organization  The "orchestrator" role that's creating a new category of business value  How non-technical domain experts are building powerful internal applications  Why custom AI-powered tools can outperform expensive off-the-shelf software  The infrastructure required to scale AI safely across an enterprise  How AI agents and connectors are accelerating productivity throughout the company  The role of knowledge graphs, context, and clean data in the next phase of AI adoption  Lessons learned from three years of experimentation, implementation, and continuous learning  What business leaders should do today to prepare for the next wave of AI transformationAbout Leveraging AIThe Ultimate AI Course for Business People: https://multiplai.ai/ai-course/YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/eventsIf you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

Enhance your B2B marketing strategy by understanding how account-based marketing (ABM) and demand generation can be used synergistically. This episode breaks down the evolution of ABM, its integration with demand gen, and practical tips for aligning sales and marketing efforts.00:00 Intro06:36 What Modern ABM Looks Like10:34 How Technology is Reshaping ABM Strategies15:10 How Demand Gen and ABM Work Together25:19 ABM Beyond Acquisition30:06 When ABM Makes Sense - and When it Doesn't Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know Book a Free Strategy Call:https://www.boundify.io/lets-talk Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Are you burning your marketing budget on a strategy that doesn't actually match your business model? In this video, we break down the critical operational differences between Demand Generation vs. Demand Fulfillment—and how misidentifying your business model completely breaks your content strategy. Whether you're an established founder or managing a middle-market private equity platform, understanding this framework dictates your customer acquisition costs (CAC) and overall scalability.Let's discuss your content infrastructure. Let's connect:instagram.com/frhart2

Text us your thoughts on the episode or the show!For years, the hard part of ops work was building the technology. Now the tech is getting easier while the people and process side is getting harder. So why are so many organizations still stuck debating AI instead of activating it?In this episode, host Michael Hartmann sits down with Andrea Tarrell, President of the Tech Services line at Trilliad and CEO of Sercante. Together, they discussed the human side of change in the AI world with speed, trust, risk tolerance, and the trade-offs GTM teams are making right now.In this episode:Why the technology got easier, but the people and process side got harderHow much of AI adoption is really a trust and change management problem, not a tech oneFear of job replacement vs. plain organizational inertiaAI may not replace your job, but someone using it well may outperform someone who refuses to adaptSolving the tension between "move faster with AI" and "watch out for the risks."What companies get wrong about risk management and tolerance for risk in the AI worldWhy old governance frameworks may not fit a world of fast experimentationAnd a lot more...Whether you lead an ops team or sit inside one, this is a timely conversation about innovation, speed, governance, and practical business reality.If you enjoyed this episode, subscribe, leave a review, and share it with someone in the ops community who would find it valuable.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams. But AI will not fix bad strategy, weak alignment, poor customer understanding, or broken marketing fundamentals. In part two of this master class conversation with Matt Hummel, CMO of Pipeline360, the focus moves into what it really takes to become the kind of CMO AI cannot replace. Not by chasing every new tool, adding more MarTech, or hiding behind automation, but by understanding the business as a whole, building trust across departments, speaking the language of revenue, and creating alignment between marketing, sales, product, leadership, and the customer. To lead marketing in a volatile market where expectations keep rising and the old playbook is no longer enough, you need to know how to: • Make sales an ally instead of your bitter rival • Build shared pipeline ownership across marketing and sales  • Communicate risk without becoming defensive • Connect marketing decisions to the larger goals of the business • Set clearer expectations with your team and leadership • Understand resource constraints without using them as excuses • Stay close to customers while leading strategy • Create momentum without pretending there is an easy button The best marketing leaders are not just managing campaigns, tools, reports, and dashboards. They are translating complexity into strategy the business can trust. The reminder is clear: AI will not fix bad strategy. More MarTech will not fix bad marketing. The CMO AI cannot replace is the one who understands the business, earns trust, aligns with sales, leads the team, knows the customer, and gets back to real marketing when everyone else is hiding behind tools. (P.S. If you haven't, listen to Ep. 149 for part one of this masterclass episode) Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

Text us your thoughts on the episode or the show!Today, most teams aren't just struggling to build their AI strategies. The real struggle begins when they try to execute their strategies. In this episode of Ops Cast, host Michael Hartmann sits down with David York, Chief AI and Innovation Officer at Helix CXM, to get practical answers about what it really takes for GTM organizations to move from talking about AI to operationalizing it.David has spent years working at the intersection of marketing operations, RevOps, automation, and AI transformation. Together, he and Michael discovered an uncomfortable truth about how most teams are already overwhelmed by manual work, fragmented processes, shadow systems, and operational debt. Piling "figure out AI" on top of all that creates more chaos. In this conversation, you'll hear:Why the gap between AI strategy and implementation is so hard to closeWhat operational excellence actually looks like in practice, and why it has to come firstWhy mapping how work gets done today is the critical first step before introducing AIThe real difference between automation and "automation plus intelligence"How to identify low-risk, high-value AI use cases (like partially manual lead routing) versus harder onesThe hidden costs teams underestimate: tooling, LLM costs, maintenance, and human monitoringWhere human judgment is still absolutely requiredPractical advice on where to start if you're feeling overwhelmed by AI pressure right nowWhether you lead a scrappy SMB or a specialized team inside a large enterprise, this is a grounded discussion about the reality of AI in modern GTM, beyond the hype and the LinkedIn hot takes.David also published a new book this week, AI-Powered Growth: A 7-Step Adoption and Transformation Framework, which goes deeper into how Marketing Ops leaders can systematically prioritize and operationalize AI initiatives. Grab a copy here: https://www.amazon.com/AI-Powered-Growth-7-Step-Adoption-Transformation/dp/B0H2QCZG5M/Enjoy the episode!Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Marketing leadership has become one of the most volatile seats in business. CMOs and marketing leaders are often expected to create immediate pipeline, prove instant ROI, fix deeper business issues they did not create, defend brand investment, align sales, understand customers, translate strategy across the organization, and still become one of the first functions questioned, blamed, or cut when growth slows. In part one of this master class conversation, Matt Hummel, CMO of Pipeline360, brings a clear reminder back to the table: great marketing starts with trusting the buyer, knowing the customer, and simplifying how you market. In a market obsessed with performance data, attribution, automation, dark social, buyer signals, and immediate results, more complexity does not automatically create better customer understanding. For aspiring CMOs, current CMOs, marketing leaders, founders, and business owners, this conversation is a valuable look at how to lead marketing without getting trapped in the pressure cooker. It challenges you to rethink what it really means to put the customer at the center, not as a tagline, not as another automation workflow, and not as another dashboard filled with signals, but as a deeper responsibility to understand the person, pressure, timing, risk, and decision behind the purchase. The conversation moves through buyer trust, brand versus demand, customer empathy, attribution, sales alignment, CMO pressure, market timing, and the difference between chasing pipeline and building LTV. It is also a reminder to get out of your lane, understand product, spend time with sales, listen to customers, and learn how the whole business works. Because the best CMOs are not just campaign operators. They are translators, mediators, trust builders, and business leaders who know how to connect marketing to revenue, customer experience, and long term growth. Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

Text us your thoughts on the episode or the show!What separates a marketing team that drives growth from one that just stays busy?Ondar Tarlow came into marketing from the business side rather than the traditional marketing path, and that lens changes how he reads a P&L, how he allocates budget, and how he earns credibility with finance and the executive team.In this episode of Ops Cast, host Michael Hartmann sits down with Ondar, marketing consultant and former CMO, for a practical conversation about thinking commercially. They get into why so many marketers struggle to articulate how their company actually makes money, how to translate strategy into a budget and investment plan, and how to secure buy-in from the people holding the purse strings without getting blindsided in the room.Michael and Ondar discussed:Why coming from the business side reshapes how you approach marketingThe reason so many marketers can't explain how their business makes moneyWhat separates growth-driving teams from teams stuck executing activityHow to turn strategy into a real budget and investment planThe biggest mistakes leaders make when seeking buy-in from finance and the boardBalancing spend across acquisition, retention, partnerships, and brandWhy minimizing surprises is a hallmark of strong operatorsWhere AI is already creating a practical advantage in research and learningHow cheap access to strategic knowledge changes career development, and its risksWhat community building (Fast Lane Drive, Worn & Driven Magazine) teaches about retentionWhat makes a brand partnership strategically valuable versus just promotionalIf you've ever wanted to be the marketer the executive team actually listens to, this conversation is a roadmap for getting there.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

What does it actually look like to roll out AI at enterprise scale inside one of the world's most recognisable technology companies? Craig Mills, APAC Head of Demand Generation and AI Marketing Transformation Lead at IBM, shares the real story: the internal lockdowns, the false starts, the springtime of ideas that fizzled, and the hard-won clarity that followed. Craig walks through IBM's shift from experimentation to intentional, use-case-driven execution in 2026, with a focus on email marketing as an underrated strategic weapon. He also shares a simple three-part navigation framework any B2B marketer can apply, regardless of the size of their organisation. Guest Introduction Craig Mills is the APAC Head of Demand Generation and AI Marketing Transformation Lead at IBM. With over two decades at IBM, Craig has led marketing transformation across Asia Pacific, focusing on data-driven demand generation and the practical adoption of AI across complex, multi-market enterprise environments. Key Topics IBM's AI adoption arc: from pre-GPT predictive analytics through the GPT moment, internal lockdowns on AI use, the launch of IBM watsonx in 2023, and the shift to focused execution in 2026The "client zero" experience: how IBM employees lived the AI transformation firsthand through changes to HR systems, well before the broader market caught upWhy email marketing is Craig's number one AI use case and how IBM is moving from successful pilots to systematic, micro-targeted execution at scaleMicro-segmentation at enterprise scale: how AI enables hyper-personalised outreach to audience pockets that were previously too small to justify the investmentThe people-process-tools interconnectivity challenge: why enterprise AI is so difficult and why most organisations are still struggling to get it rightCraig's three navigation points for B2B marketers: get closer to customers and partners, get closer to your product, and go fasterBuilding maximum mental flexibility: why clarity of mission is the prerequisite for individual speed and creative agility in an AI-driven environmentThe IBM Enterprise 2030 finding: 79% of executives expect AI to drive significant revenue by 2030, yet only 24% know where it will come from Resources and Links Tools IBM Enterprise 2030 Report -Craig's North Star on AI strategy: 79% of executives expect AI to drive significant revenue by 2030, but only 24% know where it will come from.This Week in Startups -Podcast by Jason Calacanis. Craig recommends it for building a startup mindset inside large organisations.IBM watsonx -IBM's enterprise AI platform, launched May 2023, central to IBM's AI transformation story.Microsoft Copilot -AI productivity tool Craig uses to move faster through emails and meetings.Claude -Anthropic's AI assistant, used by Craig for external customer research. People Mentioned Jason Calacanis -Entrepreneur and host of This Week in Startups. Craig spent a year listening to build a startup mindset within IBM.Ray Dalio -Founder of Bridgewater Associates. Craig follows him for his geopolitical frameworks and historical perspective on the forces shaping the world. Companies IBM -Global enterprise technology and consulting company. Also mentioned  Diablo - The classic video game. Apparently the only thing more addictive than playing with AI tools at midnight.  Contact & Credits Host: Shahin Hoda Guest: Craig Mills Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

Most real estate investors focus entirely on outbound lead generation and never build the online presence that captures sellers who are already searching. In this episode, SEO expert Glen Petersen walks through the full playbook, from setting up your website and Google Business Profile to building backlinks and free directory listings that grow your credibility over time. Glen also covers the AI side of search, including how to show up in ChatGPT and Gemini results using platforms like Reddit, YouTube, and Bing Business Profile. If you haven't started building your online presence yet, this episode is your starting point.   KEY TALKING POINTS: 0:00 - Intro 0:37 - Demand Generation vs Demand Capture 2:41 - Defining PPC & When It's Ideal 4:37 - Defining SEO 5:42 - Your Website 6:17 - Your Google Business Profile 7:22 - Additional Pages 9:58 - AI Search Results 13:04 - AIO Quick Hacks 15:06 - Outro   LINKS: Instagram: Glen Peterson https://www.instagram.com/nobleschlen/   Website: Bateman Collective https://www.batemancollective.com/    Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/

Want to generate real revenue—not just badge scans—at your next trade show? In this episode of Trade Show University, we sit down with Allison French (founder of ShowScout & LTO) to break down how strategic demand generation transforms trade show performance. If you're tired of: Low-quality leads Random booth traffic Weak ROI from expensive events …this conversation will show you how to target the right buyers, align sales and marketing, and turn trade shows into a predictable revenue channel. You'll learn how to: Identify and connect with your ideal attendees BEFORE the show Use data and intent signals to prioritize high-value prospects Align your sales and marketing teams for better results Turn booth conversations into real pipeline opportunities Use strategic incentives (the right way) to drive qualified engagement

Text us your thoughts on the episode or the show!Why is it so hard for teams to say what they actually think?We nod in meetings, then raise concerns in Slack afterward. We approve work, then reopen it at the last minute. We pile up version 20, 30, 40 of a deliverable, wondering why nothing ever feels finished.In this episode of Ops Cast, host Michael Hartmann sits down with Kira Troilo, founder of Art & Soul Consulting, who brings two decades of theater experience into the world of team collaboration. Her insight is that most teams are stuck in "performance mode," being careful and polite, when what they really need is "rehearsal mode," where it's safe to be messy, disagree early, and surface the truth before it gets expensive.Michael and Kira discussed:Why politeness is a hidden source of inefficiency, and what the "silence tax" actually costs organizationsThe real reason approval cycles balloon into endless rounds of revisionsHow theater's "first rehearsal" tradition translates to designing better team kickoffsWhy tools, workflows, and AI don't fix the underlying communication problemPractical tactics teams can adopt this week to give honest feedback earlierWhether AI and automation make these collaboration challenges better or worseHow leaders can shift from managing output to designing how their teams work togetherIf you've ever felt that rework, fire drills, and misalignment are symptoms of something deeper on your team, this conversation will give you a new lens and a starting point.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

YouTube ads veteran Brett Curry (OMG Commerce) and TikTok Shop expert Jordan West (Social Commerce Club) went back and forth live on what's actually moving the needle for D2C brands right now — and some of their takes are going to sting. Most brands are still treating Google spend as a given, measuring YouTube with click-based attribution that was never built for it, and ignoring a TikTok Shop launch strategy that flips the creator dynamic entirely.Inside the episode:The YouTube Shorts formula that's working in 2026 — why Brett reversed his position, and the 4 things a video must have (including minimum length) before you waste money testing itThe Blitz methodology explained — how Social Commerce Club seeds hundreds of creators in a 24–48 hour window to manufacture momentum and make big creators come to you instead of the other way aroundWhy Jordan thinks most Google spend is a non-incremental tax — and the channel hierarchy he'd use for every D2C brand over $10MThe TikTok Shop–to–Shopify halo effect — the data Jordan's team is seeing that almost nobody is talking about yet"My brand is too premium for TikTok Shop" — Jordan's reframe on why that objection is almost always wrong, and what to ask insteadSponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!Chapters:[0:00] Introduction: Brett Curry & Jordan West Swap Podcasts[1:09] Why YouTube CPMs Are the Most Underpriced in the Industry[5:00] What's Working on YouTube Shorts: The Framework for Winning Creative[7:57] TikTok Shop Deep Dive: Jordan's Obsession with Demand Generation[10:01] Like, Know, and Trust: Why YouTube Is the Ultimate Brand-Building Platform[11:28] Ad Break: OMG Commerce Omnichannel Growth[12:37] The Blitz Methodology: How Social Commerce Club Concentrates Creator Signal[16:46] Moments vs. Blitzes Explained: Definitions and How They Drive Momentum[19:42] How Far Can Brands Actually Scale on YouTube?[21:53] Why MTA Tools Underreport YouTube: The Case for Incrementality Testing[22:58] The Problem with Multi-Touch Attribution: Jordan's New Halo Tracking Concept[25:17] Incrementality Explained with a Retail Store Analogy[28:43] Rapid Fire YouTube Questions: Mashup Creatives and Repurposing Creator Content[30:53] YouTube Targeting Strategy: Why You Still Need to Feed the Algorithm Signal[32:22] Which Brands Should Be on YouTube But Aren't?[33:09] Hot Take: The Right Ad Spend Hierarchy for D2C Brands[34:43] YouTube vs. Meta by Product Type: Apparel, Problem-Solution, and Omnichannel[37:15] If TV Works, YouTube Should Work: The CTV and Linear TV Connection[38:10] Is Your Brand Too Premium for TikTok Shop? Jordan's Answer[39:42] Why TikTok Shop Is a Fundamentally Different Beast Than TikTok Ads[41:05] Wrap-Up: Where to Find Brett and JordanConnect With Brett:LinkedIn: / thebrettcurryYouTube: / @omgcommerceWebsite: https://www.omgcommerce.com/Request a Free Strategy Session: https://www.omgcommerce.com/contactRelevant Links: Jordan's LinkedIn: jordan-west-marketer/ ‍Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Text us your thoughts on the episode or the show! Most RevOps advice assumes your organization is already halfway in your success journey. But what happens when you're starting from zero, with no clear blueprint, inconsistent data, and a team that can't agree on how revenue actually works? In this episode, host Michael Hartmann sits down with Chelsea Gill, CMO at Resultant, who recently expanded her role to include RevOps and Customer Experience. What started as a need for better data and process quickly revealed a full-scale management change challenge across the entire organization.Chelsea and Michael discussed:What Chelsea expected when stepping into RevOps and what she actually foundWhy most RevOps frameworks assume more maturity than most teams haveWhat a "beta" version of RevOps actually looks like in practiceHow to change behavior across sales, marketing, and leadership (not just process)The role of empathy and storytelling in building organizational trust around dataWhether marketing has contributed to its own credibility problem inside the businessIf you're going through the messy middle between marketing, sales, and operations, or trying to build RevOps without a roadmap, this episode is a must watch for you.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!In today's episode of Ops Cast by MarketingOps.com, we're going beyond systems, processes, and technology to talk about how Pros are actually doing and executing the work.  Marketing has grown into a measurable revenue engine, but that transformation has come at a cost, and the pressure on operators is now constant, unrelenting, and in many cases, unsustainable.Our guest is Debbie Qaqish, one of the original pioneers of Revenue Marketing and Marketing Operations, and the founder of her new venture, The Growth Factor. Debbie has spent years helping organizations turn marketing into a measurable driver of business growth, and now she's tackling the human side of that shift, focusing on resilience, leadership, and how marketers can perform at a high level without burning out.Key Topics Include:The evolution of Revenue Marketing and where most companies get stuck todayWhat comes next after accountability and measurement defined the last eraHow AI is rebuilding the role of marketing ops and the expectations placed on teamsWhy does the pressure on marketers feel different now than even a few years agoWhat resilience actually looks like in practice for marketing ops and RevOps rolesHow "caveman brain" shows up in high-stress work environments and affects decision-makingSimple resets operators can use when stuck in fight-or-flight modeWhat effective leadership looks like when pace and pressure are this highHow operators can move from surviving to performing at a high levelIf you've been feeling the weight of constant pressure, changing expectations, and the demand to do more with less, this episode will give you a different lens on what's happening and what to do about it.If you're ready to think about performance, leadership, and resilience in a way that actually fits the reality of modern marketing ops, tune in!For leaders looking for a reset, here is the 10-Minute Leadership Reset™ Ops Cast (https://www.growthfactor.us/opscast)Be sure to like, share, and subscribe to join the conversation at MarketingOps.comEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Most B2B marketers think demand generation and lead generation are the same thing.They're not.And confusing the two is exactly why your pipeline isn't growing.In this episode, we break down the real difference between demand generation vs lead generation — and why most teams are stuck running a system that creates activity, not revenue.We walk through the 5 BE's Framework and show how to shift from chasing leads to building real demand in your market.Tune in and learn:→ Why lead generation breaks at scale→ How demand generation actually builds pipeline→ What most teams get wrong about the 95/5 ruleIf you're under pressure to generate more leads but know something isn't working, this will change how you approach marketing.-----------------------------------------------------

Text us your thoughts on the episode or the show!In today's episode of Ops Cast by MarketingOps.com, we're breaking the misconception that digital accessibility is just a compliance issue. Instead, we're exploring why accessibility should be viewed as a strategic advantage, a lever for better customer experience, stronger performance, and sustained growth.Our guest is Mike Barton, the leader of Corporate Communications and Content Marketing at AudioEye. He shares how accessibility isn't just about ticking boxes or worrying about lawsuits; it's about enhancing the experience for all customers, creating more inclusive content, and ultimately driving business success.Key Topics Include: • The real definition of digital accessibility and why it's often misunderstood • How accessibility impacts revenue and growth opportunities when ignored • Why designing for accessibility improves the overall customer experience for everyone • Where Marketing and Revenue Ops teams should focus on accessibility through email programs, websites, campaigns, and more • Best practices for ensuring accessibility across different channels • Quick wins for Ops teams to implement accessibility changes without getting overwhelmedIf you haven't thought about accessibility in your workflows, this episode will show you exactly where to start and how to implement changes that will have a lasting impact.If you're ready to take actionable steps to make your marketing, web operations, and campaigns more accessible, tune in!Be sure to like, share, and subscribe to join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!What happens when you throw out a nearly finished $500K rebrand… and rebuild it in two months for $22K?In this episode of Ops Cast, Michael Hartmann sits down with Michael Yehoshua, CMO at WiseStamp, to discuss a decision that most marketing leaders would never make and why it worked.Michael walked into an 18-month rebrand that looked polished on the surface but was fundamentally disconnected from real customer insight. Instead of finishing it, he scrapped the entire effort and rebuilt the brand using AI in a completely different way.What followed was not just a faster rebrand, but a change in how decisions get made. From analyzing customer conversations for emotional signals to rethinking how content is structured for LLM-driven discovery. This conversation challenges many of the assumptions behind traditional marketing, SEO, and brand strategy.This is not a tools discussion. It is about how marketing and operations teams need to rethink data, signals, and decision-making in an AI-shaped environment.Topics covered include:• Why a nearly complete $500K rebrand was scrapped• How AI was used to listen to customers instead of just generating content• What analyzing tone, intent, and “aha moments” reveals beyond transcripts• How Marketing Ops teams should think about capturing new types of signals• Why optimizing for LLMs is different from optimizing for traditional search• The shift in content, backlinks, and site structure for AI-driven discovery• Why traffic can drop while conversions improve• What metrics matter when traditional SEO signals become less reliable• Why brand may become more important, not less, in an AI-first worldIf you are in Marketing Ops, RevOps, or growth, this episode forces a hard rethink. Not about tools, but about how decisions should be made going forward.Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Carrie Richardson of Fox & Crow Group spoke with Doug Green, Publisher of Technology Reseller News, during the Channel Partners Conference & Expo about how MSPs and channel partners can build more effective demand generation strategies and accelerate growth. Richardson emphasized that many MSPs struggle with consistent lead generation and often rely too heavily on referrals or ad hoc marketing efforts. Fox & Crow Group focuses on helping partners build structured, repeatable marketing programs that generate qualified opportunities and support long-term business growth. “MSPs need a predictable way to generate demand, not just occasional wins from referrals or one-off campaigns,” Richardson said. The conversation explored how successful marketing strategies for MSPs combine clear messaging, targeted outreach, and consistent execution. By aligning marketing efforts with business goals and customer needs, partners can create a more sustainable pipeline of opportunities. Richardson also highlighted the importance of understanding the customer journey and tailoring messaging to different stages of the buying process. This approach helps MSPs engage prospects more effectively and convert interest into revenue. As discussions at Channel Partners continue to focus on growth and differentiation in a competitive market, Fox & Crow Group is helping MSPs develop the marketing discipline needed to scale their businesses and build stronger customer relationships. Learn more about Fox & Crow Group: https://www.foxcrowgroup.com/

Your biggest advantage in marketing right now isn't better ads. It's understanding what actually makes people buy — and it's probably not what your feed is telling you.Rage bait is everywhere. It gets views. It gets engagement. But it doesn't build trust — and it definitely doesn't drive real revenue in B2B.In this episode, we sit down with Jason Levin, co-founder of Memelord.com, to break down why meme marketing is quietly outperforming rage bait, how humor builds trust with high-value buyers, and the exact systems top marketers are using to scale meme-driven acquisition.The deeper insight: the best marketers aren't chasing attention — they're engineering relatability at scale.You'll learn how to operationalize memes across multiple accounts, why “remixing” is the real creative advantage, and how to turn humor into a repeatable growth engine.If you're thinking about distribution in 2026, this is a playbook most companies still aren't using.GuestJason Levin — co-founder of Memelord.com, an AI-powered meme marketing platform helping companies scale humor, distribution, and content velocity through AI-generated memes and multi-account social strategies.LinkedIn: https://www.linkedin.com/in/iamjasonlevinX: https://x.com/iamjasonlevinWhat You'll LearnWhy rage bait drives views… but fails to convert high-value customersThe difference between attention farming and buyer-driven attentionHow meme marketing builds trust faster than traditional contentWhy humor is a lever — not a strategy replacementHow to run multiple niche meme accounts for different ICPsWhy remixing content beats originality in modern distributionHow AI is enabling meme velocity at scaleWhy relationships still outperform automation in closing dealsTimestamps00:00 - Introduction to Meme Marketing00:21 - Guest Introduction: Jason Levin from Memelord.com00:41 - Memes vs Rage Bait Marketing01:13 - Tactical Meme Marketing Strategies02:24 - The Importance of Branding and Trust03:27 - Rage Bait vs Smart Bait Philosophy05:01 - Why Meme Marketing Drives Revenue06:43 - Building Trust in B2B Through Humor08:13 - Niche Meme Accounts and High-LTV Distribution10:19 - The Problem with Rage Bait Culture in Silicon Valley15:00 - Inside Memelord.com: Product, Demo & AI Tools30:43 - Scaling Distribution, Verified Orgs & MeasurementKey Topics & Insights1. Rage Bait Gets Attention — But Not RevenueThere's a growing belief that anger = growth.But here's the reality:Rage bait attracts the wrong audience.It pulls in:Low-intent usersPeople looking to argueLow purchasing-power audiencesThe problem: High-value buyers don't respond to manipulation — they recognize it.And when trust is broken, conversion dies.The takeaway: Views are not revenue.2. Meme Marketing = Relatability at ScaleMemes work because they create instant recognition.Instead of forcing attention, they generate:Emotional alignmentShared pain pointsFast trust-building through humorWhen people feel understood, they convert faster.3. Humor Is a Lever, Not a StrategyMemes don't replace strategy — they amplify it.Smart marketing stacks multiple levers:Educational contentLong-form trust buildingPaid acquisitionHumor as distribution acceleration4. Remixing Is the Real Growth EngineModern content velocity comes from remixing, not originality.Instead of creating from scratch:Take what's already trendingApply your ICP's pain pointAdd context and distributionThis is how meme engines scale.5. Multi-Account Distribution StrategyScaling meme marketing requires fragmentation:Multiple niche accountsEach targeting a specific personaEach speaking in a tailored voiceThis creates parallel distribution channels instead of relying on one brand feed.6. Verified Org Arbitrage on XA key growth hack discussed:$1,000/month for verified orgAbility to spin affiliate meme accountsNetworked distribution across accountsThis creates ubiquity and compounding reach.7. Relationships Still Close RevenueEven in a world of automation:ConversationsTrustLong-term relationshipsstill outperform pure distribution hacks.8. Measurement Shift: Branded SearchInstead of tracking vanity metrics:Focus on branded search growthUse Google Search ConsoleMeasure demand creation, not just clicksThis becomes the true signal of market pull.9. The Meme Stack Is Becoming a SystemMemelord.com represents a shift:Trend detectionAI generationMulti-account publishingRapid iteration loopsMemes are no longer content — they are infrastructure.SponsorToday's episode is brought to you by Graphed – an AI data analyst & BI platform.With Graphed you can:Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, AmplitudeBuild interactive dashboards just by chatting (no Looker Studio/Tableau learning curve)Use it as your ETL + data warehouse + BI layer in one placeAsk:“Build me a stacked bar chart of new users vs. all users over time from GA4”…and Graphed just builds it for you.

For years, growth has been built around a simple idea. Drive traffic into a funnel, move people through stages, convert, repeat. But that model was built for a different time. A time when brands controlled information and buyers followed predictable paths. That is no longer the reality. Today, people explore, pause, research, ask communities, trust creators, and make decisions on their own terms. They don't move in straight lines. They move in networks. That shift is exactly why funnels and pipelines are no longer enough on their own. In this episode, we break down what changed, where traditional models still work, and where they fall short. More importantly, we introduce a new way to think about growth through Conscious Growth Pathways™. Instead of forcing people through linear systems, this approach focuses on building environments, ecosystems, and connections that people naturally move through. It's about awareness, trust, culture, and community driving momentum. We also unpack a six-phase growth cycle that helps identify where your growth is actually breaking and how to fix it, from investigation and initiation to innovation and introspection. If your marketing feels heavy, inconsistent, or stuck, this will reframe how you think about growth and what it actually takes to win today. Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Text us your thoughts on the episode or the show!Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. Host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu for a candid, no-guest conversation about one of the biggest questions in operations right now, which is what are we actually getting from AI?With massive funding announcements, rapid product releases, and constant noise around AI, it is easy to assume everyone is seeing results. But when you look closer, most teams are still struggling to measure real impact beyond surface-level efficiency gains.In this episode, we discussed the gap between hype and reality, exploring why ROI is so difficult to quantify, where AI is genuinely useful today, and the expectations that users have for what the technology can actually deliver.In this episode, you will learn:1. What OpenAI's massive funding signals for the future of AI and operations2. Why most teams cannot clearly measure ROI from AI initiatives3. The difference between time savings and real revenue impact4. Hidden costs of AI tools that make ROI harder to track5. Why AI adoption often fails without proper change management6. The belief gap, skill gap, and expectation gap are slowing teams down7. How fear and uncertainty are shaping AI adoption inside organizations8. Why the “AI gold rush” does not guarantee real business value9. What AI agents can and cannot do without human oversight10. Why strong operators become more valuable in an AI-driven worldThis episode challenges the assumption that AI automatically drives value and offers a more grounded perspective on how operators should think about adoption, measurement, and long-term impact.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!Conflict is part of every operation's role, but most people avoid it. However, the best operators learn how to use it to their advantage.In this episode of Ops Cast, Michael Hartmann sits down with Anna Lecat, CEO and Founder of Bridging Global and author of the upcoming book Loving Conflict, to explore why conflict is not something to eliminate, but something to understand and navigate.If you work in Marketing Ops, RevOps, or any cross-functional role, you are constantly operating between teams with different priorities, incentives, and perspectives. The question from this conversation is whether you avoid it or learn how to work through it effectively.Anna brings more than 25 years of experience leading multicultural teams and working across global organizations. She shares practical ways to reframe conflict, build trust, and turn difficult conversations into productive outcomes.Topics covered include• Why conflict naturally shows up in operations roles• The concept of “loving conflict” and what it actually means in practice• How different teams operate with different “languages” and priorities• Why people feel stuck in the middle and how to shift that mindset• How to prepare for difficult conversations with stakeholders or leadership• Common mistakes that escalate conflict instead of resolving it• How strong operators and leaders handle tension differentlyThis episode is not about frameworks or tools. It is one of the most overlooked skills in operations, the ability to solve conflict in a way that builds alignment rather than breaks it.Loving Conflict by Anna Lecat If this conversation feels relatable, Anna's book goes deeper into the ideas discussed in this episode. This offers a practical framework for turning tension into trust, alignment, and stronger relationships across teams. Here's the link to buy the Loving Conflict: https://www.amazon.com/dp/1966629974Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson reunite to tackle one of marketing's oldest challenges: how do you tell the difference between a shiny object and a real opportunity?The conversation kicks off with a LinkedIn post from Ty Magnin about Reddit citations dropping 80% in ChatGPT almost overnight — after months of marketers scrambling to build Reddit strategies.From there, the trio walks through a greatest hits of shiny objects past: voice search, Clubhouse, Snapchat strategies, Mastodon, and the endless parade of Twitter replacements. They dig into how to respond when your CEO sends a Slack message about the latest trend, why monitoring competitors can be more useful than copying them, and the difference between chasing a tactic and investing in a legitimate channel.The conversation wraps with three grounding principles: trust the strategy you already have, prioritize owned channels over borrowed ones, and invest in foundational content that outlasts any single tool.This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Follow Ty on LinkedIn: https://www.linkedin.com/in/tylermagnin/Follow Krista on LinkedIn: https://www.linkedin.com/in/kristadoyle5/Ty's post on Reddit and AEO: https://www.linkedin.com/posts/tylermagnin_reddit-isnt-as-important-for-aeo-as-everyone-activity-7440049395347357696-T-rB************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Fifteen years ago, Jeffrey Fermin co-founded OfficeVibe, one of the world's first employee pulse survey platforms. Since then, the HR tech market has exploded with over 200 similar tools, yet global employee disengagement remains stubbornly high. In this very honest episode, Jeffrey joins Al and Leanne to explain why the industry he helped create hasn't solved the problem it promised to fix. We dive into the "subscription economy" traps of HR Tech, the rise of "job hugging" in 2025/26, and why your fancy engagement dashboard might actually be making things worse.

The market has changed. Outbound is noisy. Distribution is fragile. AI is accelerating everything. So how do you know who's actually ready to buy? How do you position in a market that feels unstable? How do you pivot without panicking? This episode dives into the new reality of business in the AI era: the death of lazy volume, the rise of ownership, and the permanent advantage of human connection. Spray-and-pray outreach is fading. Hiring signals are bloated. Metrics are inflated. The old indicators don't mean what they used to mean. And executives are walking away from companies they built because the ground beneath them has shifted. But here's the truth: AI doesn't remove the human game. It amplifies it. You'll hear why: Ownership now beats pure distribution Media companies must become community companies Positioning matters more than ever in a noisy environment Pivoting early beats reacting late AI without humanity fails Intentional outreach outperforms mass automation Signal clarity is the new competitive advantage This isn't about fear. It's about awareness. You can drown in the wave. You can float. Or you can learn to surf. The ones who win won't be the loudest. They'll be the most intentional. Across this episode, you will learn: Why “signal vs noise” is the defining business problem right now How AI is shifting power from distribution to ownership Why outbound at scale is losing effectiveness How to pivot strategically instead of reacting emotionally Why human connection remains the ultimate differentiator How to think chess, not checkers, in a volatile market The importance of intentional positioning in chaotic times Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com