Podcasts about Demand generation

This episode features an interview with Armen Najarian, CMO at Sift, an AI-powered fraud platform delivering identity trust for leading global businesses.Armen has 10 years of experience as a CMO across a variety of fraud prevention, digital identity, and cybersecurity organizations. He discusses how word of mouth and a strong brand has allowed them to become a leader in their space and also gives insight into Sift's top source for demand generation.Key Takeaways:It is riskier not to take risks. Marketers need to be willing to try something unconventional. If it fails, the world goes on. Giving your customers access to your data, if it answers important questions for them, can be a key driver of demand. Understand what your customers are curious about and what questions they are asking. If you can find a way to provide answers, the ROI will be significant. Quote:  ”Those that aren't taking risks are the ones taking risks, is the way I would look at this. Like we have to take risks -you know, it's gotten so noisy and some of the tried and true tactics like organic search, right, which is completely flipped on its head right now. Every CMO has a responsibility, anyone in marketing really, has a responsibility to really rethink the logic for what they're doing and take some risks.”Episode Timestamps: *(02:29) The Trust Tree: 10 years of CMO experience*(09:19) The Playbook: Answering your customers biggest questions*(38:24) The Dust Up: To create a category or not *(42:32) Quick Hits: Armen's quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Armen on LinkedInLearn more about SiftLearn more about FibrLearn more about Caspian Studios

In this episode of Content, Briefly, Jimmy and Eric chat about what it really means to be “strategic” in content marketing and career growth. They unpack how strategy goes beyond tactics to impact business outcomes, and why shifting from a craft-focused mindset to a results-driven approach is key. Jimmy and Eric share practical advice on gaining strategic experience, especially in smaller teams, and discuss emerging roles like content engineers using AI to scale content. Tune in for insights on balancing creativity with data, delegating effectively, and navigating career growth in today's fast-evolving content landscape.Thanks to our friends at dofollow.com for supporting "Content, Briefly." Learn more at dofollow.com.Register for our upcoming webinar on content attribution and revenue impact here: https://lu.ma/5o3ccibiCheck out Superpath Pro and try it free for 30 days: https://www.superpath.co/************************Useful Links:Eric on LinkedIn: https://www.linkedin.com/in/edoty/Superpath Slack CommunityIf Management is the Only Way Up, We're All F'dThe Rise of the 10x Content EngineerBuy Back Your Time************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Text us your thoughts on the episode or the show!The rise of AI tools has dramatically changed the landscape of email marketing and sales outreach, creating both exciting opportunities and significant risks. As Mustafa Saeed, co-founder and CEO of Luella, explains in this eye-opening conversation, many revenue teams are now "scared shitless" about how their reps might abuse these powerful new technologies.When AI-powered automation tools are implemented without proper guardrails, organizations face serious threats to their brand reputation, domain health, and even compliance standing. The problem isn't AI itself, but rather "AI coupled with reckless automation" that floods inboxes with content that lacks genuine value. As email service providers like Google and Microsoft respond with increasingly aggressive spam filters, even legitimate messages from trusted senders are getting caught in the crossfire.The solution isn't abandoning AI but reimagining how we use it. While many AI tools promise to remove humans from the loop, Saeed argues for bringing them back in through thoughtful collaboration between humans and AI agents. This approach combines the best of both worlds—AI's ability to analyze vast datasets and humans' talent for building authentic relationships.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Still Relying on Reactive Sales? To grow today, distributors need a proactive strategy that focuses on account penetration, demand generation, and effective targeted outreach. However, despite being rated 7.35 on a 10-point scale in importance, only 22% of distributors regularly engage in outbound sales and see results. We partnered with Channel Marketing Group and surveyed distributors nationwide about their demand-generation initiatives, discovering this significant gap between execution and strategy. Are you part of the 78% still relying on reactive strategies and leaving opportunities for revenue behind? Or do you want to take the lead with a smarter, more proactive approach? Get our report of the latest industry insights and see what you need to build a competitive advantage and turn strategy into revenue today.

In this episode of Content, Briefly, Jimmy talks with Tom Rudnai, founder and CEO of Demand Genius, about bridging the gap between content and revenue. Tom, a former sales rep turned entrepreneur, explains how Demand Genius links website engagement with CRM data to help marketers attribute content ROI and make smarter decisions across the buyer's journey. They discuss the evolving role of content in B2B sales, the challenges of content attribution, and why content teams must lead internal conversations to prove their impact on pipeline and revenue. Tune in for practical insights on optimizing content experience, sales-marketing alignment, and balancing data with creativity in today's fast-changing landscape.Thanks to our friends at dofollow.com for supporting "Content, Briefly." Learn more at dofollow.com.Register for our upcoming webinar on content attribution and revenue impact here: https://lu.ma/5o3ccibi************************Useful Links:Tom on LinkedIn: https://www.linkedin.com/in/edoty/Website: https://www.demand-genius.com/Does every marketing channel *actually* suck right now?Every marketing channel sucks right now************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Text us your thoughts on the episode or the show!Ever wondered why your marketing data isn't delivering the insights you need? The answer lies in what Nicole Alvarez calls "the ugly work" – those essential but unglamorous tasks that create the foundation for beautiful marketing results.In today's episode, Nicole, a Solutions Architect at ClearPivot with a fascinating background in psychology and cognitive science, explains why field audits, permission sets, and process documentation deserve more attention. Drawing from her experience across multiple industries, she reveals how these behind-the-scenes elements enable the exciting, visible outcomes that marketing teams celebrate.We explore a powerful technique for demonstrating the value of data cleanup – building reports with bad data to show stakeholders why investment in data quality matters. When executives see inaccurate reports that don't reflect business reality, they better understand why dedicating resources to "boring" operational work is essential. Whether you're struggling to maintain clean data, communicate the value of operations work to executives, or simply looking to improve your marketing systems, this episode offers practical wisdom from seasoned professionals. Subscribe to OpsCast for more insights on the critical work that happens behind the scenes in successful marketing operations.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Guest: Ken Lempit, President & Chief Business Builder at Austin Lawrence GroupAre your SaaS ads actually doing their job, or just burning budget?In this week's episode of SaaS Backwards, Ken Lempit and Jason Myers of Austin Lawrence Group go deep on what GTM leaders get wrong about advertising in 2025:Why most SaaS ads look and sound the same (and fall flat)Where messaging fails long before the clickHow to align sales and marketing in a high-consideration buying cycleThe overlooked power of direct mail and live eventsWhen to pull back on spend—and how to know it's timeIf you're spending more but converting less—or just tired of “safe” campaigns with no spark—this conversation will challenge your assumptions and give you a new playbook.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.

This episode features an interview with Jen Rapp, CMO at Superside, an AI-powered creative service, trusted by 500+ top brands. Jen has over 20 years of experience developing and executing marketing strategies for high-growth companies, with a particular focus on working alongside entrepreneurial leaders to scale.She discusses selling the vision and how doing good impacts marketing, sharing her lessons from her time at Patagonia and DoorDash. She also discusses winning on meta through quality creative and driving qualified leads through virtual summits. Key Takeaways:Don't sleep on meta ads. If your ICP is on Instagram, those ads can be some of the cleanest and most effective ads to drive pipeline, especially if you have quality creative. Virtual Summits, or essentially a stack of webinars, are a great way to get emails and drive pipeline if you are truly offering great content. Sell the vision, not the product. A focus on features, instead of stories, is rarely the way to go. Quote:“  I would not have said this a year ago, when I first joined the company - number one is our meta, paid meta spend. I came to this company and I saw how much we were spending on Meta, and I was like, whoa, what the hell are these people doing? They're making mistakes left and right. Nope. We drive a majority, or a lot, I shouldn't say a majority, a lot of our qualified pipeline through our Meta spend. Our Meta spend also acts as our top of funnel awareness driver.  When we turn off meta, we basically turn off the ability of our SDRs and our BDRs to convert people to SQLs. It is invaluable. So number one, my marketing team is like rallied around creating incredible creative for Meta.”Episode Timestamps: *(03:51) The Trust Tree: Making sure customers have confidence in you*(12:12) The Playbook: The power of Meta ads*(33:10) The Dust Up: Standing up to brilliant founders*(41:01) Quick Hits: Jen's Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Jen on LinkedInLearn more about SupersideLearn more about Caspian Studios

In this episode of Content, Briefly, Jimmy and Eric explore how the content marketing skillset is evolving in the age of AI. They discuss the shift from mastering writing alone to becoming multidisciplinary marketers who balance craft, business thinking, and new tools. Eric shares his experience as a solo marketer navigating AI's opportunities and challenges, from speeding up workflows to the risk of shortcutting skill development. Tune in for practical insights on content ops, customer research, and what it means to be a modern content marketer in 2025.This episode is supported by our friends at Demand-Genius. Your content impacts revenue. Demand-Genius shows you how, so you can focus on creating great content, while Demand-Genius makes sure your team gets credit for the impact it has. You can learn more here.************************Useful Links:Eric on LinkedIn: https://www.linkedin.com/in/edoty/Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Vibe Coding Workshop: https://www.superpath.co/blog/vibe-coding-for-content-marketers************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

It's a bonus episode this week, taken from Lunch with Haley.   Can you create demand for temporary staffing? Today, around 2% of non-farm employment are temporary jobs. With 25,000 staffing companies competing for that business, winning clients has become exceptionally hard. But what if you could create demand for staffing? What if you could help employers to fill a larger percentage of job openings with contingent workers? Some studies have projected that as much as 10% of non-farm jobs could be temporary jobs. That's 5x more staffing. Think about the impact that would have for your business! In this Lunch with Haley webinar, we're bringing together some of the top sales minds in the industry to talk about demand generation. We're going to look at the ways staffing can be used strategically to help companies to control labor costs, improve productivity, manage risk, and capitalize on new business opportunities. And we'll discuss how staffing sales professionals can use topics like these to sell more strategically and differentiate their sales process and messaging from their competitors. About the Speakers David Searns, Co-CEO, Haley Marketing When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years. Tom Erb, President, Tallann Resources With a career spanning nearly 20 years, Tom Erb has established himself as one of the staffing and recruiting industry's top subject matter experts. As an executive for two of the largest staffing and recruiting companies in the world, Tom worked with some of the most recognizable and well-respected companies in the United States to help optimize their workforce strategy. As a consultant, trainer, and speaker to the staffing and recruiting industry, Tom has helped hundreds of firms create and execute sales and recruiting strategies to grow their business. In 2010 Tom formed Tallann Resources, a consulting firm specializing in the Staffing and Recruiting Industry. Tom has helped staffing and recruiting companies of all sizes and verticals transform their sales structure, create and implement their strategic plans, and optimize their recruiting process. Mark Winter, CEO, WinSource Group Mark is an expert at driving sales performance, keeping focus on customers, and keeping things simple. For 20 years, Mark has held every sales role out there- from Branch Manager to Vice President of Sales and Enablement for a $2.5B publicly traded staffing company. During that time, he has spent countless hours figuring out what works and of course, what doesn't. This enables Mark to sniff out things that are blocking performance, remove the barrier, and get people to act. He is a Six Sigma Black Belt and holds master certifications from some of the top sales training organizations in the world. Whether its strategic planning, sales process development, sales training, customer acquisition & engagement, sales team performance, or system and tool adoption- Mark can help get your team on track. Mark is the CEO of WinSource Group, a consulting company that specializes in the staffing industry. By providing training, coaching, and solid process WinSource help staffing companies get the best possible performance from their sales team. Dan Mori, Founder of Staffing Mastery & President of Employment Solutions Dan Mori is a seasoned staffing industry executive, sales strategist, and leadership coach with over two decades of experience driving business transformation in the employment space. As President of Employment Solutions, he helped engineer one of the most successful regional staffing expansions in the country, growing the firm from a single location in upstate New York to a multi-state powerhouse operating in 28 states. As founder as well of Staffing Mastery, Dan brings a no-nonsense, high-impact approach to helping staffing firm leaders grow their teams, scale revenue, and systematize success. His passion lies in training salespeople to think strategically, lead with insight, and win market share—even in the most competitive or frozen economies. Dan also created the Staffing Dashboard, a powerful tool that provides staffing leaders with real-time business performance insights to make informed, data-driven decisions that drive growth and success. A recognized voice in the industry, Dan has coached hundreds of staffing professionals through workshops, playbooks, and performance coaching rooted in real-world results. He's known for breaking down complex sales challenges into repeatable, scalable strategies—empowering firms to shift from reactive selling to proactive demand creation.  

Guest: Christian BanachWebsite: www.ChristianBanach.comLinkedIn: linkedin.com/in/christianbanachWhat we cover:Christian's journey from concert promoter to sales leaderWhy most firms plateau with word-of-mouth referralsThe evolving landscape of outbound prospectingWhy email marketing is broken (and how to fix it)The mindset shift from lead generation to relationship-makingStrategic planning when your sales cycles are longCreating newsletters your audience actually wants to readChristian's long-term goal to build and exit his business Resources & LinksSign up for Christian's newsletter: ChristianBanach.comKey Questions(00:57) Is there anything else that you'd like to fill in with us about how you got to where you are today?(02:18) So today, who are the ideal clients that you want to work with?(03:37) Is there typically something that clients have, just before they start working with you, that they're either doing or a misconception that they have that's basically holding them back?(06:23) How do you guys get in front of those companies?(08:32) What are some big goals that you guys have in the next year or two?(10:11) And how would that affect your business?(11:19) Is it hard to remove yourself from being the bottleneck?(12:27) Other than maybe being yourself, and if it on that side, what do you feel is the number one roadblock that's getting in the way from you guys achieving the goals that you just shared?(13:33) Do you have any tips or anything like that that you can share with us in regards to email marketing?(17:10) What was the best advice that you have ever received Please.(19:17) What's the best advice you've ever given?(20:54) Do you ever have a call to action on those emails where it's like, if you had a similar story, want to let me know about it or anything like that?(22:46) Why do you feel like relationship making is the future for business development?(24:37) If relationships take a while, and it takes a while before I can get them as business, how does that change your business planning and your future planning and stuff like that?(26:49) Is there anything in particular that you would like to talk about today?(27:49) Where can we go to learn more about you and what you do?Christian Banach https://www.linkedin.com/in/christianbanach/www.ChristianBanach.comVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarketing.co

Text us your thoughts on the episode or the show!Join us as we welcome back Garrath Robinson and first-time guest Sebastian Hidalgo from RevXcel for a deep dive into what it really takes to execute a go-to-market (GTM) strategy effectively today. Spoiler: it's not just about tactics or tools—it's about speed, trust, and team unity.Garrath and Sebastian challenge the old playbook of siloed teams and rigid strategies, and instead offer practical insights into how GTM execution needs to evolve to match buyer behavior and internal team dynamics. From sales being the true face of the brand to using frameworks like STRIKE and SWAT to stay agile, this conversation is packed with hard-earned lessons and bold takes.

In this episode, I sit down with Louis Shulman of Orbit Flows Marketing to dive deep into why a warmed email list is the single most valuable asset a brand can own. We explore how consistent, process-driven newsletters can drive thousands of targeted clicks weekly, share real-world examples and metrics, and unpack the exact frameworks, templates, and AI-powered workflows Louis uses to produce hundreds of newsletters a month for some of the world's fastest-growing companies. Whether you're resurrecting a dormant list or scaling a six-figure send, you'll walk away with concrete steps to build, clean, and monetize your newsletter with repeatable, bite-sized automation.About the GuestLouis Shulman Louis leads client success and content strategy at Orbit Flows, where his team of five writers produces over 50 email newsletters per week for a collective audience exceeding one million subscribers. He's spent years perfecting the playbook for turning long-form expert conversations into high-impact weekly sends that consistently deliver 3,000+ clicks per issue.Key TakeawaysEmail Newsletters as Owned Media: A weekly newsletter is an asset you own and control, unlike social platforms or paid ads.Process Over Perfection: Success comes from simple, repeatable systems (templates, cadence, checklists)—not chasing “perfect” content.Customer Journey Mapping: Structure newsletters around problem-aware, solution-aware, and vendor-aware stages to guide subscribers down your funnel.Bridge of Belief: Craft content that anticipates and answers subscriber objections before they arise—turn objections into subject lines.AI as an Accelerator: Treat AI like a managed teammate—define clear sub-steps and approval checkpoints to get 90% of the work done, then add human polish.List Hygiene & Segmentation: Start conservatively, re-engage dormant subscribers with win-back sequences, and prune non-openers after five sends to protect deliverability.Lead Magnets & Growth: Educational email courses and targeted downloadable assets (e.g., “5 Day Course on Accounting Pitfalls”) drive higher opt-in rates than generic “join my newsletter” pitches.ROI in Click Equity: With a 170,000-subscriber list sending twice weekly, 10,000 clicks per send saves upwards of $800,000 in paid LinkedIn ads annually.Episode Highlights00:00 – 01:00 – Why Email Is King: The host frames newsletters as the most valuable, yet overlooked, marketing channel.01:00 – 02:00 – Sponsor Break: Acclaim Podcasting: Full-service agency that builds your weekly content machine (acclaimpodcasting.com).02:00 – 04:00 – Volume & Scale: Louis shares that Orbit Marketing dispatches 50+ newsletters weekly to 1M+ subscribers—and how one weekly send drives ~3,000 clicks.04:00 – 07:00 – Defining “Newsletter”: Establishing clear expectations, consistent format, and landing-page first mindset for newsletter signups.07:00 – 11:00 – Customer Journey & Content Strategy: Reverse-engineer subscriber beliefs at each funnel stage; problem, solution, vendor.11:00 – 15:00 – Objections into Subject Lines: Proactively address subscriber doubts (e.g., “Is TikTok still worth it?”) in your newsletter copy.15:00 – 18:00 – Ideation & Prompts: Three core content buckets—personal stories, business strategies, industry insights—and 100+ ghostwriting prompts for weekly topics.18:00 – 22:00 – Templates & Systems: Pin down a weekly structure with 3–5 sections to eliminate decision fatigue and ensure consistency.22:00 – 26:00 – AI-Powered Workflow: Build “Orbit Flows” with templates, voices, knowledge bases, and spaces—treat AI like a junior teammate with incremental approvals.26:00 – 30:00 – List Building & Hygiene: Start small with new or cold lists, run win-back sequences, remove non-engagers after five weeks to maintain deliverability.30:00 – 34:00 – Lead Magnet Mastery: Email courses and downloadable guides convert far better than generic newsletter invites—package education, not just tips.34:00 – 38:00 – Productizing Internal Tools: How Orbit spun its own AI newsletter engine into the OrbitFlows SaaS platform, with live demos of templates and research pipelines.38:00 – End – Final Advice & Connect: Louis drops his top three rapid-fire tips for B2B founders and shares where to reach him next.Resources & LinksGuest SocialsLinkedIn: https://www.linkedin.com/in/louisshulman/Orbit Marketing: https://www.orbitmarketing.io/X (formerly Twitter): https://x.com/LouisShulman/Brought to you byAcclaim Podcasting: https://acclaimpodcasting.comOrbitFlows (Built by Louis & Team)Product Site: https://orbitflows.com

In this special 100th episode of Content, Briefly, Jimmy welcomes Kevan Lee and Shannon Deep, co-founders of Bonfire, a brand advisory focused on B2B SaaS. Kevin and Shannon share their unconventional career paths from content and marketing roles at companies like Buffer and Oyster to launching their own agency. They break down what brand reallymeans in the B2B space—why it's more than just a logo or tagline, how it connects to authentic purpose, and why it's critical for differentiation in today's crowded, commoditized market. Tune in for practical insights on building brand foundations, balancing emotional and logical appeals, and why content teams should care about brand now more than ever.You can learn more and book a demo. All Superpath members get 20% off the first year.************************Useful Links:Kevan on LinkedIn: https://www.linkedin.com/in/kevanlee/Shannon on LinkedIn: https://www.linkedin.com/in/kevanlee/Website: https://www.aroundthebonfire.comBonfire Campout: https://campout.aroundthebonfire.com/Bonfire Newsletter: https://newsletter.aroundthebonfire.com/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Text us your thoughts on the episode or the show!Feeling swamped by marketing operations busy work?AI-powered automation can help you reclaim your time — but knowing what's real versus hype isn't easy.In this episode, Tarun Arora, a marketing tech veteran and founder of RevCrew, explains how AI goes beyond traditional rule-based automation by handling tasks that require human judgment. He shares how "agentic AI" systems act like virtual team members — making decisions, managing your tools, and only checking in when needed.You'll hear real-world examples, from inbox management and campaign optimization to audience selection, showing how AI can eliminate busy work and free you up for more strategic projects.Tarun also offers practical advice on where to start: focus on your biggest needs first, test real use cases, and remember — this is just mile one.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

In this episode of Content, Briefly, Jimmy chats with Mariela Azcuy, VP of B2B Strategy and Executive Communications at Carve Communications. Mariela shares her career path from agency PR to in-house roles and back, and unpacks how Carve helps tech clients navigate today's complex media landscape. She discusses the evolving definition of PR, the importance of narrative-building, and how AI is transforming agency work. Tune in for practical advice on bridging the gap between content and PR, and learn how to get your brand's story noticed in a crowded market.Huge thanks to Ten Speed for sponsoring this episode. Schedule a consultation and mention "Superpath" for 10% off.************************Useful Links:Mariela on LinkedIn: https://www.linkedin.com/in/marielaazcuy/Website: https://carvecomms.com/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Steve Voith, VP of Revenue Marketing at Kyriba, joins Evan and Steph to talk about his career journey in Demand Generation. Steve discusses his journey from a novice marketer to a seasoned professional, sharing critical insights into the evolution of demand generation and the significant impacts of various learning experiences throughout his professional life. As Steve dives deep into his career milestones, he emphasizes the importance of adaptability and leveraging technology to stay ahead in the fast-paced marketing industry.A pioneer of the Demand Gen title, Steve focuses on the technological advancements in CRM systems and how they redefined lead management and marketing strategies, as well as challenges and opportunities that come with being a demand generation leader in diverse environments, from working in-house to consulting with agencies. Steve highlights the changes in marketing technologies, the need for effective communication strategies, and the importance of using data to drive business decisionsEpisode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing ______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guest:Steve VoithConnect with the hosts:Evan HughesSteph Crugnola

In this episode, Nick Abraham, founder of cold email agency Leadbird, joins the show for a deep dive into what's working right now in the fast-changing world of email marketing. With over 400 clients and millions of emails sent monthly, Nick shares tactical insights from the frontlines — from deliverability strategies to AI usage and cold calling.The conversation covers the recent Apollo crackdown, the shift in data sourcing, and how agencies can safeguard infrastructure to avoid total shutdowns. Nick also unpacks the importance of validating your offer, tips for scaling cold outreach, and the resurrection of cold calling as a powerful channel when paired with smart automation.Timestamps 00:00 – Why cold email is still a top channel 00:39 – State of cold email: "bloody ocean" tactics 02:12 – Apollo's recent changes & implications 05:00 – Data sourcing alternatives (ListKit, Sales Nav scraping) 07:12 – Clay's rise & how to enrich leads 10:25 – EDU/Microsoft panel loopholes and risks 14:00 – The right infra mix: Google, Microsoft, SMTP 18:00 – Cost breakdown for 10K cold emails 20:00 – Who cold email works for — and who it doesn't 23:35 – Cold email templates that work today 28:01 – Cold calling revival & voicemail strategy 33:00 – Smart personalization that stands out 37:00 – Overuse of AI: when it backfires 41:50 – Volume vs optimization: when to scale 47:00 – Warm-up pools, deliverability myths & final thoughtsKey PointsApollo Crackdown: Apollo recently slashed its free plan from 10,000 to 100 leads/month, killing off common scraping strategies. Agencies must now diversify data sources.Email Infrastructure Strategy: Nick recommends splitting accounts evenly across Google, Microsoft, and SMTP providers (like MailReef), using separate tenants for each domain to reduce risk.Top Tools Mentioned: Smartlead, Instantly, LeadMagic, Salesfinity (for cold calling), Clay, HyperType, ListKit.Cold Email Templates That Work: Short emails with a bold subject line, a clearly stated pain point, social proof, and a clear CTA. Two-step sequences are outperforming long follow-ups.AI in Cold Email: Use AI for variable enrichment (like local restaurants or recent promotions) — but not for full email writing. Over-automation feels robotic and gets ignored.Cold Calling Rebirth: Combining parallel dialers, voicemails, and email follow-ups creates a high-performing outbound flywheel. Nick's simple pitch script: “Can I get 30 seconds, or tell me to kick rocks?”Warm-Up Pools Controversy: Instantly and Smartlead warm-up pools have downsides. Use them carefully and always monitor bounce rates.Who Should Use Cold Email?✔ SaaS, agencies, and service businesses with high LTVs ($5K+) ✔ Founders with a unique, compelling offer ✔ Companies with a working sales process & CRM follow-up ✘ Commodity offers (e.g., generic e-comm marketing) with no clear differentiationNotable Quotes"Don't build a pricing model on a hack. It's a matter of time until it breaks." "Most people overthink deliverability — bad offers are the real issue." "You can get 0.8% replies or 0% if your inbox gets shut down — choose wisely."Guest Links:https://www.leadbird.io/https://www.linkedin.com/in/nick-abrahamhttps://x.com/NickAbraham12

Text us your thoughts on the episode or the show!When your marketing team needs to produce thousands of content pieces each month, the operational challenges can become overwhelming. In this eye-opening conversation with Satej Sirur, founder and CEO of Rocketium, we explore the emerging field of Creative Operations and how it's transforming how enterprise brands manage their content production.Satej shares how his "pet project" evolved into a platform that now helps performance marketers and creative teams work more efficiently together. We unpack the fundamental tension between creative expression and performance optimization - a struggle familiar to anyone who's tried balancing brand guidelines with marketing results.The most fascinating insights come when we discuss what makes creative content perform well. While marketers claim to be data-driven, few have systematically analyzed which creative elements drive results. Should your logo be larger in awareness campaigns? Does showing a product outside its packaging perform better than inside? Most decisions rely on gut feelings rather than data. Rocketium changes this by extracting creative attributes and correlating them with performance metrics to identify winning patterns.For organizations producing high volumes of content (2,000+ pieces monthly) with substantial teams (10+ members) and significant ad spend ($5-10M minimum), Creative Ops solutions offer a way to eliminate repetitive tasks and focus on strategic decisions. Satej emphasizes that technology alone isn't enough - implementing these solutions requires a cultural shift toward data-informed decision-making while still respecting creative expertise.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today we're bringing back our very own Director of Retail Marketplace Strategy, Pat Petriello, to discuss how the savviest brands are balancing the needs of brand vs. performance marketing, how to avoid a life sentence in ROAS Jail, and the all-important 95/5 rule.  Tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Pat discuss: Introduction to ROAS Jail: Pat Patriello explains the concept of "ROAS jail," where marketers focus solely on Return on Advertising Spend (ROAS), leading to inefficiencies and short-term growth strategies. The 95-5 Rule: Only 5% of consumers are in the market for any given product at any time. The focus should be on brand building for the 95% who are not currently shopping. 60-40 Rule: Introduced by Pat as a guideline, suggesting a budget allocation of 60% towards brand-building and 40% towards performance marketing. This ratio helps balance short-term sales goals with long-term brand equity. Brand vs. Performance Marketing: Discussion on how these strategies differ and the importance of emotional connection through branding to attract long-term customers. Amazon's Role: Insight into how Amazon is transitioning to accommodate brand building alongside its historical strength in direct sales and conversion. Practical Recommendations: Tips for business leaders on how to integrate brand marketing into existing performance-focused strategies without necessarily increasing overall spending. Examples of Effective Brand Building: Brands like Patagonia are highlighted as successfully creating emotional connections that lead consumers directly to their products, bypassing competitive marketplace auctions.

In this episode, Cody hosts Romain Torres, co-founder of ArcAds, to dive into the next evolution of paid advertising — using AI to generate and test thousands of ad creatives at scale. Romain shares the strategies behind ArcAds' explosive success and how marketers can now use AI agents, automation, and avatars to unlock hyper-efficiency in ad performance. This episode is a masterclass in modern performance marketing for eCommerce, mobile apps, and agencies alike.Timestamps: 00:00 – Why top e-commerce advertisers generate 1,000s of creatives01:10 – The old UGC content model: $100K for 1,000 ad variations01:57 – ArcAds and AI avatars explained03:00 – Lessons from gaming companies and their ad testing obsession06:30 – How to make ad testing 10x cheaper and easier with AI10:20 – Meta's only recommendation to big advertisers: more creatives13:10 – Why creative volume is now the biggest growth lever15:00 – Romain's 6-week creative testing sprint process20:05 – The “Notion board” system for organizing ad experiments25:40 – Automating script generation via Facebook Ad Library + Whisper29:20 – AI's true strength: copying and remixing top-performing formats35:15 – Real examples: language apps, e-com, and viral ad structures40:05 – Why localization with AI avatars is a game-changer44:40 – Using failure and emotion in ads (gaming tactics for e-com)47:50 – “Ads that don't feel like ads” – winning creative philosophy49:10 – Final frameworks and where to start with AI adsKey Points: • AI is shifting ad creative from an expensive, human-led process to scalable, high-volume automation — unlocking massive performance gains• Meta's performance advice is now centered on one thing: creative iteration• ArcAds enables users to generate hundreds of UGC-style video ads using AI avatars, voice synthesis, and automated scripting• Creative success depends on three pillars: strong scripts, tested variations of actors, and good editing• Winning ad strategies rely less on creative instinct and more on statistical volume — test everything, let the data decideCreative Frameworks Discussed:Weekly Iteration LoopOrganize creative ideas in a Notion boardTest 10+ variations per conceptReview weekly results → double down on winnersCommit to a 6-week testing cycle to uncover scalable conceptsAI Agent Automation WorkflowScrape competitors' Facebook ads using the Ads Library APITranscribe videos with WhisperAnalyze hooks and trends with GPTGenerate new scripts, swap in AI avatars, and produce at scaleBest Performing Ad FormatsUGC-style narration with product demo B-rollSplit-screen “AI tutor” dialogue format for language appsLocalized voiceovers for different geographiesStreet interview simulations using avatars for finance/dating appsGrowth Tactics: • Use AI to localize ad content and reach global markets without extra production• Automate creative inspiration by spying on competitors and remixing their winners• Build feedback loops with performance data to fuel ongoing ad ideation• Don't try to guess the best creative — let scale + data reveal the winnerNotable Quotes:“You just don't know which actor is best for your ad until you test it.” – Romain Torres “Meta figured out the targeting. Now you have to figure out the creative.” “AI is bad at being creative — but it's amazing at copying what works.” “Your edge is not doing one thing well. It's doing everything at 100x volume.”Guest: https://fr.linkedin.com/in/romain-torres-arcadshttps://x.com/rom1trshttps://www.arcads.ai/

In this episode of Super Path, Jimmy chats with Carly Baker from HubSpot, a legendary content marketing company. Carly shares her journey from being a professional musician to leading media partnerships at HubSpot. She discusses the evolution of the HubSpot Media Network, the importance of an audience-first approach, and the metrics driving content decisions for podcasts and YouTube channels. Tune in to learn how Carly navigates the complexities of media partnerships and her insights on the future of content marketing.Huge thanks to Ten Speed for sponsoring this episode. Schedule a consultation and mention "Superpath" for 10% off.************************Useful Links:Website: https://www.hubspot.comCarly on LinkedIn: https://www.linkedin.com/in/carlycbaker/The Radical Freedom of 'Wherever You Get Your Podcasts'The Secrets Behind Successful Corporate Engineering Blogs************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Text us your thoughts on the episode or the show!What does it take to elevate marketing operations from a technical support function to a strategic business driver? AJ Driscoll reveals how understanding product marketing fundamentals transformed his career trajectory from system administrator to co-leader of an entire marketing department.The journey begins with a data-driven approach to validating and refining ideal customer profiles (ICPs). Rather than accepting conventional wisdom about target markets, AJ demonstrates how combining quantitative analysis with qualitative research creates powerful insights that sales teams can actually use. He walks us through his methodology for evaluating historical win rates, customer demographics, and industry trends to identify where businesses should focus their efforts.Most remarkably, AJ shares his unique philosophy on cross-functional collaboration. "My job is to help other people be better at their jobs," he explains, detailing how this service-oriented mindset helped him build relationships throughout his organizations. From creating automated alerts for sales teams to designing ROI tracking systems with finance, these collaborative efforts eventually earned him company-wide recognition typically reserved for top salespeople.For marketing operations professionals looking to expand their impact, AJ offers practical advice on developing business intelligence skills and becoming industry experts. He shares how new AI tools have accelerated the research process, allowing ops professionals to quickly gain domain knowledge that enhances their strategic contributions. The combination of technical expertise, product marketing understanding, and collaborative spirit creates the foundation for a marketing operations professional who can truly drive business success.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!Marketing leaders face a painful dilemma: they need to prove their impact through data, but marketing data is notoriously messy compared to the cleaner, more discrete data available to sales and finance teams. This gap creates what Eric Westerkamp, CEO of CaliberMind, calls a "data dumpster fire" that marketing operations professionals must somehow transform into credible reporting.Drawing from 20 years of executive leadership experience spanning sales and entrepreneurship, Eric offers a refreshingly practical perspective on how marketing teams can build trust in their data and storytelling. Rather than attempting to fix all data quality issues before beginning reporting initiatives, he advocates starting small with specific reports that deliver meaningful insights. This approach allows teams to identify which data elements need fixing while simultaneously delivering value.The conversation explores how marketing operations teams can effectively normalize data across systems, enabling consistent reporting even as organizations migrate between platforms or evolve their naming conventions. Eric shares a striking example where analysis of 1,800 job titles revealed that 80% were unique variations of essentially the same titles—a common challenge that undermines segmentation and reporting efforts.The episode also examines how AI is revolutionizing marketing operations. While AI tools may struggle with complex calculations, they excel at transforming buyer journey data with thousands of touchpoints into credible stories. Organizations embracing these capabilities are gaining significant efficiency advantages, with SDRs able to cover 20% more accounts and marketing teams generating insights faster than competitors.Whether you're a marketing operations professional struggling to build reporting credibility or a CMO needing to better demonstrate your team's impact, this conversation provides actionable guidance for taming your data dumpster fire and transforming it into powerful, trusted insights that drive business decisions. Connect with Eric Westerkamp on LinkedIn or visit calibermind.com to learn more about building marketing data you can trust.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

This episode features an interview with Luke Arno, CRO at Transcend, a privacy platform that empowers brands to enhance regulatory stances and improve customer relationships through data transparency, consent, and control.Luke dives into the different marketing strategies needed when you are prioritizing data privacy and aiming to only engage with prospects who opt in. He also discusses making the sales function an advisor and consultant to potential customers. Key Takeaways:One size fits all messaging is not successful and does more damage than good. It needs to go. Marketing while prioritizing data privacy is a different ball game and requires a series of calculated investments based on the target market. Empowering your sales leaders as thought leaders, and asking them to act as advisors, makes them very valuable at events. Quote: “ How do we most effectively deliver thought leadership or ask the right questions from our customers about the problems they're solving? And we invest deeply in enabling our sales force  to be subject matter experts, and then therefore we rely on them to help scale, to meet our customers and open up the conversation in a trusted environment. Hence the name of the segment, the trust tree. But that whole process requires sales rep to put their sales position down and, effectively, ship the paradigm for how they think about engaging customers as more of a consultant or an advisor.  So, we try and delight our customers with a sales free experience, but we do rely deeply on the employees we hire at every function to effectively manage the conversation as a trusted advisor.”Episode Timestamps: *(07:47) The Trust Tree: Thoughts on marketing strategy from a CRO  *(21:52) The Playbook: The psychology of prospecting*(37:03) The Dust Up: Show up prepared to articulate your position*(40:45) Quick Hits: Luke's quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Luke on LinkedInLearn more about TranscendLearn more about Caspian Studios

AI Agent hype is everywhere—but what does it actually take to build an AI agent that delivers results? Not just one that chats back in clever text, but one that does real, meaningful work inside your business processes.In this live, tactical session, we're walking you through the step-by-step method to combine workflows and agents into real-world automations. From defining where agents fit, to layering in “critic stages” that improve quality, to setting up humans-in-the-loop when needed—this is your no-fluff guide to operational AI.Tom Winter, Co-Founder of SEOwind and a true practitioner when it comes to building intelligent systems that scale. He doesn't just talk about AI—he codes it, tests it 150 times, and knows what breaks (and how to fix it). With years of experience applying automation across SaaS, SEO, and content creation, Tom will reveal the frameworks, prompts, and hidden tricks that actually work.If you're tired of the hype and ready to build smarter, this session is for you.

In this episode of Content Briefly, Jimmy chats with Dan Levy, founder of Storyline. Dan shares his journey from Spark Sheet to launching Storyline, a business focused on strategic storytelling for B2B tech companies. He discusses the importance of positioning, crafting compelling narratives, and how his background in journalism shapes his approach to content marketing. Tune in to learn how Dan helps companies distill their vision and positioning into powerful stories that drive marketing and sales efforts.Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo today and elevate your marketing efforts!************************Useful Links:Website: https://danjlevy.com/Dan Levy on LinkedIn: https://www.linkedin.com/in/danjlevy/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Text us your thoughts on the episode or the show!What happens when all your digital breadcrumbs—personal emails, professional accounts, device IDs, and physical addresses—get connected into a single identity? Jeremy Katz, SVP of Product Solutions, Identity and Data at Merkle, takes us deep into the fascinating world of identity resolution and first-party data.Starting with his unconventional path from English major to data analytics leader, Jeremy shares the pivotal moments that shaped his understanding of how organizations can build comprehensive customer views. He breaks down complex concepts like identity graphs, customer data platforms, and the technical challenges of defining seemingly simple terms like "customer." Through real-world examples from his experience implementing enterprise-wide customer data hubs, Jeremy illustrates how companies struggle with and ultimately solve the puzzle of connecting fragmented customer information.Looking toward the future, Jeremy identifies emerging trends that will reshape how organizations manage and leverage identity—from AI-driven audiences and synthetic data to retail media networks and data collaboration through clean rooms. Whether you're a marketing operations professional trying to implement a CDP or a business leader trying to understand the strategic value of your first-party data, this episode offers crucial insights into one of marketing's most foundational yet complex challenges.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Is your business ready for a world where AI not only learns on its own—but teaches others to do the same?From top universities using AI to teach students critical thinking, to self-spawning AI agents, to a digital brain finding diamonds in Minecraft, this episode is your all-access pass to what just happened in AI—and how it affects your business today.If you think "vibe coding" sounds like a buzzword, wait till you hear about “vibe marketing,” “vibe teaching,” and the not-so-distant future of vibe-everything workplaces—where humans simply speak, and AI executes.In this AI news of Leveraging AI, you'll discover:How Anthropic's Claude is revolutionizing higher education with a Socratic AI modelWhy OpenAI's free ChatGPT Plus for students may be less strategic than it soundsWhat “vibe coding” is—and how it's already bleeding into marketing, sales, and beyondThe fastest ways to upskill in AI (and why OpenAI Academy + business-focused training both matter)OpenAI's $40B raise, its for-profit pivot deadline, and Sam Altman's next power movesThe rise of real-time AI agents and why agent orchestration is about to be your next business superpowerRobots in Amazon warehouses and Audi factories—labor shift or labor shock?AI-generated invoices for fraud? Why metadata isn't enough to stop deepfake accountingRunway's Gen-4 video tool that keeps characters consistent—Hollywood, beware.MIT and Carnegie Mellon's new findings that may break the “bigger = better” myth in AI model trainingAI finds diamonds in Minecraft. No training. No help. Just... instinct?Bonus:

Ever wondered how to create awareness campaigns that not only grab attention but make a real impact?Margarida Barreto and I are going live to show you how it's done—step by step. -✨Margarida will share her expert workflow for building awareness videos using cutting-edge AI tools like ChatGPT, MidJourney, and more.This isn't just theory. We'll take you through the exact process—from ideation to the final masterpiece. -You'll learn:The best tools for brainstorming and scripting.How to bring ideas to life with visuals and animations.The secrets to making your campaigns resonate with any audience.Whether you're in design, marketing, or leading a team at the C-Suite level, this webinar is packed with actionable insights you can implement immediately.Check out all the links to the hybrid posts: https://www.instagram.com/reel/DCXG7D1MtMX/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==https://www.linkedin.com/posts/margaridabarreto_hybrids-aicc-aicccreators-activity-7209873664396169217-ADLZ?utm_source=share&utm_medium=member_desktop&rcm=ACoAAATIPjkBd1vkM7fcVJkVlUG9Th3um1mFqichttps://www.instagram.com/reel/C8udsBVI9T-/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==https://www.instagram.com/reel/C8rvQwNi1p1/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==https://www.instagram.com/reel/C8m4B9uofVN/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==https://www.instagram.com/reel/C8ww8NyoCJF/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==https://www.instagram.com/reel/C8e4q5nINkQ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==About Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/ YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/ Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Free AI Consultation: https://multiplai.ai/book-a-call/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/events If you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

In this episode of Content Briefly, Jimmy chats with Winona Rajamohan, the one-person content team at Smartcar, discusses her role managing the Smartcar Blog and Newsletter. She shares her journey from Hire Easy to Smartcar, an API platform that helps developers build apps for cars. Winona dives into marketing strategies for diverse verticals, the use of AI in content creation, and the significance of their state of connected car apps report.Tune in to explore the evolving landscape of connected cars and the innovative ways Winona is leveraging content and AI.************************Useful Links:Website: https://smartcar.com/Winona on LinkedIn: https://www.linkedin.com/in/winonarajamohan/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Is your business ready for an AI teammate who works faster, costs less, and never takes a sick day?This week, the AI landscape didn't just evolve—it exploded. From Harvard-backed research showing AI-powered individuals outperform entire teams, to OpenAI's shockingly good new image generator, the future of business just took another quantum leap.AI isn't just an assistant anymore—it's becoming the MVP. And the pace? AI capabilities are now doubling every 3–7 months. If you're a business leader and you're not keeping up, you're already behind.In this tightly-packed, high-signal episode as I break down the most critical AI developments business leaders need to know—from real research, new capabilities, to the societal shifts no one's prepared for.In this AI news, you'll discover:How a solo employee using AI can outperform a 2-person teamWhy 37% productivity gains might be just the beginningAI's doubling speed — and what that means for your job, team, or companyGPT-4o's jaw-dropping new image generation capabilities (and what it kills off)Why Canva, Photoshop, and even designers should be paying attentionBill Gates' prediction: AI doctors & tutors as common as smartphonesThe hidden emotional risks of using AI and how it's impacting users' mental healthThe rise of humanoid robots that lift 65 lbs, cook eggs, and might be your next warehouse crewLatest copyright battles (and contradictory rulings) shaking up AI lawDeep dives into Claude 3, Gemini 2.5, DeepSeek, and what benchmarks actually matterWhy you'll soon have voice agents handling customer service, sales—and sounding eerily human Registration is now open for the Spring 2025 AI Business Transformation Course, designed to help leaders like you implement AI company-wide with confidence.

Sarah McConnell, VP, Demand Generation at Qualified, delves into the integration of AI into existing marketing strategies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah McConnell, VP, Demand Generation at Qualified, delves into the integration of AI into existing marketing strategies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP, Demand Generation at Qualified, Sarah McConnell, delves into the strategies for doubling down on full stack AE's or diversifying your approach. She emphasizes the importance of understanding your brand differentiators and how to leverage competitive intelligence to enhance your marketing efforts. Sarah's insights shed light on turning your website into a pipeline generation machine with Qualified's solutions.Show NotesConnect With: Sarah McConnell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP, Demand Generation at Qualified, Sarah McConnell, delves into the strategies for doubling down on full stack AE's or diversifying your approach. She emphasizes the importance of understanding your brand differentiators and how to leverage competitive intelligence to enhance your marketing efforts. Sarah's insights shed light on turning your website into a pipeline generation machine with Qualified's solutions.Show NotesConnect With: Sarah McConnell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah McConnell, VP, Demand Generation at Qualified, delves into the topic of people's privacy concerns with AI Show NotesConnect With: Sarah McConnell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah McConnell, VP, Demand Generation at Qualified, delves into the topic of people's privacy concerns with AI Show NotesConnect With: Sarah McConnell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah McConnell, VP, Demand Generation at Qualified, delves into the topic of investing first in AI-driven sales or customer support. In this episode, Sarah shares her perspectives on discussing the benefits of AI-driven sales and customer support, implementing AI for personalized customer interactions, and leveraging AI to streamline lead qualification and nurturing. Show NotesConnect With: Sarah McConnell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you still manually repeating the same tasks in your business?Repetitive work slows you down, drains your team, and steals time from high-value strategy. But what if you could automate those tasks with AI—without hiring a developer?In this episode of Leveraging AI, Isar Meitis breaks down how business leaders can build powerful, no-code AI automations using Custom GPTs inside ChatGPT. Plus, you'll discover free alternatives on platforms like Google Gemini, Perplexity, and Anthropic Claude.From streamlining internal processes to boosting productivity, this episode is packed with practical insights you can apply today.In this session, you'll discover:✅ What Custom GPTs are and how they work ✅ How to create AI-driven automations to save hours of work ✅ A breakdown of free alternatives like Gems, Spaces, and Projects ✅ Step-by-step guidance on building your own Custom GPT ✅ Pro tips for structuring GPT instructions for maximum efficiency ✅ How to integrate AI automation seamlessly into your businessIf you're not using Custom GPTs yet, you're leaving massive opportunities on the table. Tune in now to take your productivity to the next level!About Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/ YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/ Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Free AI Consultation: https://multiplai.ai/book-a-call/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/events If you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

In this episode of In the Pit, we sit down with Laurent, co-founder of FocusTree — a productivity app for students — to break down how he leveraged short-form creator-led content to explode the app to 100,000 downloads in just 15 days.Laurent shares the tactical, step-by-step breakdown of his viral growth playbook, from sourcing international creators to creating a gamified onboarding experience that hooks users. This is a masterclass in thinking media-first, product-second — and building sticky consumer apps in the TikTok era.This episode is sponsored by TalentFiber.com — the best way to hire vetted offshore talent that works in your time zone and speaks fluent English.

Sarah McConnell, VP, Demand Generation at Qualified, delves into the topic of investing first in AI-driven sales or customer support. In this episode, Sarah shares her perspectives on discussing the benefits of AI-driven sales and customer support, implementing AI for personalized customer interactions, and leveraging AI to streamline lead qualification and nurturing. Show NotesConnect With: Sarah McConnell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah McConnell, VP, Demand Generation at Qualified, discusses using AI to drive pipeline growth. In this episode, Sarah outlines the three stages of AI integration: pre-AI, co-pilot, and agentic AI. They discuss the implications of replacing human SDRs with AI, emphasizing the need for onboarding and quality control. Success stories include Demandbase doubling their pipeline and Greenhouse increasing meetings by 130%. The conversation also touches on the build vs. buy decision for AI SDRs, considering cost and expertise. Show NotesConnect With: Sarah McConnell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Content Briefly, Jimmy chats with Chelsea Castle, Head of Content and Brand at Close. Chelsea discusses her transition from journalism to tech, her role at Close, and their content and brand strategies. They explore the evolving landscape of SEO and social media, Close's LinkedIn sprint, and the use of AI in content creation.This episode is sponsored by our partners at Shuffle. Simply upload your logo and provide a description of your video, and Shuffle will craft a complete video concept for you, including the script, animation, and storyline tailored to your brand. Click this link to begin your free trial and discover how Shuffle can simplify your video production workflow.************************Useful Links:Website: https://www.close.comChelsea on LinkedIn: https://www.linkedin.com/in/johnfdoherty/Steli Efti on LinkedIn: https://www.linkedin.com/in/steliefti/Desiree Echevarria on LinkedIn: https://www.linkedin.com/in/desireeechevarria/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Sarah McConnell, VP, Demand Generation at Qualified, discusses using AI to drive pipeline growth. In this episode, Sarah outlines the three stages of AI integration: pre-AI, co-pilot, and agentic AI. They discuss the implications of replacing human SDRs with AI, emphasizing the need for onboarding and quality control. Success stories include Demandbase doubling their pipeline and Greenhouse increasing meetings by 130%. The conversation also touches on the build vs. buy decision for AI SDRs, considering cost and expertise. Show NotesConnect With: Sarah McConnell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when AI outpaces the systems we built to control it?In this AI news episode of Leveraging AI, we're unpacking a whirlwind week in tech—from Nvidia's trillion-parameter dreams to robots doing backflips, AI wars with China, and Claude finally learning to Google.We break down the strategic moves, global tensions, and bleeding-edge breakthroughs that business leaders need to stay ahead of—before AI makes the decisions for them.The takeaway? AI is no longer the future—it's the infrastructure. And leaders who wait to adapt will be adapting to those who didn't.In this session, you'll discover:NVIDIA's GTC drop: From Blackwell Ultra to real-time trillion-parameter inference (yes, trillion).Robots flipping out: Side flips, cartwheels, and motion-captured breakdancing.The AI-China tension escalates: OpenAI vs. DeepSeek and the new digital Iron Curtain.Anthropic's new “Think” tool: Why Claude's new reasoning could change enterprise AI forever.Vibe coding & developer disruption: Why 10-person teams can now do the work of 100.Enterprise AI integrations: ChatGPT's new connectors, Google's Gemini Canvas, and the feature war heating up.The AI chip arms race: Meta's in-house chip, X.AI's mega data centers, and the death of GPU dominance?AI ethics in motion: Monitoring chain-of-thought, catching cheating models, and the looming question—can we still keep up?About Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/ YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/ Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Free AI Consultation: https://multiplai.ai/book-a-call/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/events If you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

How can you prepare your startup for success before hiring a Head of Demand Generation?In this episode, I sat down with Anthony Enrico, Founder and CEO of Lean Scale, to discuss the crucial steps that startups and scale-ups must take before hiring a Head or VP of Demand Generation. Anthony shares his expertise on why many companies make the mistake of rushing into this decision without the right foundation, often leading to failure.Anthony explains that before bringing on a Demand Gen leader, companies need to establish a proven sales process, which ensures alignment between sales and marketing efforts. Strong product positioning is also key, as it helps the company communicate its value effectively. Additionally, building robust content operations, understanding your ideal customer profile (ICP) and personas, and having a well-structured tech stack are all essential for creating the right environment for demand generation to thrive.In this episode, we cover:Why laying the groundwork before hiring a Demand Gen leader is crucial for successHow establishing a sales process and developing clear product positioning set the foundation for growthWhy understanding your ICP and building solid content operations ensures scalable successAnthony's advice on the importance of consistent, quality efforts and relationship-building for long-term growthIf you're looking to effectively scale your business, this episode is packed with actionable insights that you won't want to miss!

Data-driven decisions = better business results. But what if you don't have a data science team or technical skills? That's where AI comes in.In this hands-on webinar, we'll show you two powerful ways to analyze business data—using ChatGPT and Google Colab—without writing a single line of code, or having any technical background. Whether it's financial data, customer insights, geographic segmentation, etc. you'll learn how to turn raw data into actionable business intelligence.We'll walk through step-by-step, real-world examples to help you:✅ Unlock deep insights from data—fast and without coding✅ Compare AI-powered analysis using ChatGPT vs. Google Colab✅ Make smarter business decisions that drive real resultsNo tech skills? No problem. Just bring your curiosity and get ready to transform the way you work with data!About Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/ YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/ Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Free AI Consultation: https://multiplai.ai/book-a-call/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/events If you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

The AI revolution isn't slowing down—if anything, it's sprinting forward.This week, we're diving into the latest AI breakthroughs, including Google's relentless AI releases, the rise of Manus—China's viral AI agent—and OpenAI's latest play to dominate the industry. Oh, and we might just be on the verge of using AI to talk to animals. (Yes, really.)In this episode, you'll discover:How AI agents like Manus are redefining automation and what it means for businesses.The game-changing advancements from Google, OpenAI, and Anthropic—and how they impact you.Why AI-powered code generation is skyrocketing, with some startups using AI to write 95% of their code.The security and control challenges of AI agents (and what could happen if they start making their own decisions).Whether AI really can help us talk to animals—and what it means for communication beyond humans.AI is evolving fast, and business leaders can't afford to sit on the sidelines. Tune in now to stay ahead of the curve!About Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/ YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/ Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Free AI Consultation: https://multiplai.ai/book-a-call/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/events If you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!