Podcasts about Demand generation

What's actually driving revenue in recruiting right now—and where does the traditional playbook still win? Host Kortney Harmon sits down with Jeremy Jenson, Katie Trippe, and Dolores Sauter for an FDE+ roundtable on how recruiting leaders are adapting as outreach gets noisier, technology moves faster, and clients and candidates expect more.From cold calling and multichannel outreach to AI, data, and evolving tech stacks, the panel breaks down what's producing results inside their firms today. They explore why authentic relationships still matter, how deeper niche expertise creates a competitive advantage, and why technology should create capacity for higher-value work—not simply add another tool to the stack.See how today's recruiting leaders are pairing authentic relationships with sharper specialization and smarter technology to build sustainable revenue.________________Follow Dolores Sauter on LinkedIn: LinkedIn | DoloresFollow Katie Trippe on LinkedIn: LinkedIn | KatieFollow Jeremy Jenson on Linkedin: LinkedIn | JeremyFollow Crelate on LinkedIn: CrelateWant to learn more about Crelate? Book a demo hereSubscribe to our newsletter: The Full Desk Experience

→ Wanna use SEO to generate revenue? Book a call here https://www.breakingb2b.com/book-a-call Episode #498 - This week, Sam gives you the exact 3-page AI SEO framework to flip your SaaS into a demo-generating machine! Sam shares the actual strategy behind a real client win that went from cold outbound, to 26+ inbound demos a month. Plus, Sam shows exactly how to get your brand actually recommended by ChatGPT. So, if you're planning to build or market a SaaS product in the future (or have one ready right now) this is the blueprint for you! Here we go, get ready for:

Text us your thoughts on the episode or the show!After nearly 250 episodes and more than five years of conversations, Ops Cast is signing off, at least in its current form.In this final episode, Michael Hartmann is joined by longtime co-hosts Mike Rizzo and Naomi Liu to look back at how Ops Cast began, how the Marketing Operations profession changed alongside it, and what they learned from hundreds of guests who shared their experiences, ideas, challenges, and careers with the community.Rather than focusing on technology, analytics, or another Marketing Ops framework, this conversation reflects on the people behind the profession. The hosts revisit episodes that tackled leadership, career development, mental health, parenthood, workplace pressures, and the personal realities that inevitably become part of professional life.In this episode, we discuss: How Ops Cast grew from an experiment in 2021 to nearly 250 episodes  The conversations and guests that stayed with Michael, Mike, and Naomi  Why understanding human psychology remains an important Marketing Ops skill  Giving first-time podcast guests a platform to share their experiences and build confidence  Some of the more personal conversations around parenthood, mental health, career challenges, and life outside work  How remote work changed the separation between professional and personal life  The growth of Marketing Ops, RevOps, and the wider operations community during the life of the podcast  How the Marketing Ops podcast space expanded over the past five years  What the hosts learned from CMOs and other executives about how they view Marketing Operations The episode is also a reminder of what made Ops Cast work in the first place: there was never one prescribed path into Marketing Operations or one correct way to approach the work. Across hundreds of conversations, guests brought different backgrounds and opinions while repeatedly returning to the importance of curiosity, authenticity, human connection, and learning from one another.While this marks the end of Ops Cast in its current form, the conversations, relationships, and community built around it continue.Thank you to every guest who shared their story, every person who helped produce the show, and everyone who listened over the years.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

→ Wanna use SEO to generate revenue?  Book a call here  https://www.breakingb2b.com/book-a-call   Episode #497 -  In this episode, Sam maps out his own founder's journey - from grinding out B2B SaaS cold calls solo, to building a compounding content and SEO engine that now drives $300k/month in bootstrapped revenue. Sam details how & why cold calling can't scale as a standalone strategy anymore and lays out the specific inbound system he has used to get to where BB2B is today!    Here's what you get with this one:

Traditional search engine volume is experiencing a structural decline as AI chatbots and generative answer engines redefine how buyers seek solutions. Despite this massive shift toward generative discovery, many B2B organizations are still relying on outdated organic playbooks, resulting in a decrease in their organic search visibility. How can B2B marketing teams adapt their digital strategy to maintain organic dominance and capture market share in an AI-first search environment?In this episode, we sit down with Jenna Hannon, Founder of Hatter, who shared actionable strategies to drive long-term growth by increasing your AI search visibility. Jenna broke down the critical transition from legacy SEO to Answer Engine Optimization (AEO) powered by generative search models. She analyzed the operational impact of changing search behavior and why broad keyword targeting is losing ground to hyper-specific user prompts. Jenna also explained how large language models (LLMs) parse context to surface authoritative B2B solutions, while outlining the diminishing influence of traditional backlink building. Finally, Jenna delivered her proven framework for optimizing B2B content for generative engines and elaborated on the precise metrics growth teams must track to measure success. 

Text us your thoughts on the episode or the show!AI is changing how people search for information, evaluate options, and make buying decisions. But what happens when customers stop searching for information themselves and start asking AI to solve the problem for them?In this episode of Ops Cast, Michael Hartmann is joined by Len Ward, Managing Partner and Head of AI at Commexis, to discuss the shift from a traditional “search and retrieve” model to a “solve my problem” model and what it could mean for Marketing Operations.Drawing on more than two decades of experience across traditional marketing, digital, analytics, and AI, Len explains why the rise of LLMs could challenge long-standing assumptions about websites, SEO, content, lead generation, and the customer journey.In this episode, we discuss:How Commexis evolved from traditional and digital marketing into analytics and AI What the shift from “search and retrieve” to “solve my problem” means for marketers How LLMs could change the role of websites, content, SEO, and owned channels Why traditional search and lead-generation models may come under increasing pressure Len's prediction about Google and what declining search dependence could mean for marketers What organizations should consider building as traditional acquisition models change How agent-to-agent marketing could reshape the way buyers and companies interactWhat Marketing Ops leaders should prioritize over the next 12 to 18 months The conversation also explores a much bigger question for Marketing Operations. If AI increasingly handles research, comparison, and decision support for customers, how should companies rethink the systems and processes they have spent years building around the traditional buyer journey?For Marketing Ops and RevOps leaders trying to prepare for what comes next without chasing every new AI development, this episode offers a thought-provoking look at where AI may have its biggest impact and why the goal should be solving customer problems better, not simply doing existing work faster.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

→ Wanna use SEO to generate revenue?  Book a call here  https://www.breakingb2b.com/book-a-call   Episode #496 - Sam gives you the full SEO / AI-Search strategy his team are using to propel Adam Robinson's new SaaS (MoltSets), from zero to $10 million right now! You'll get access to all 3 articles from the proven plan that's already taken RB2B to Rank #1 on  Google + ChatGPT. So yes, this stuff works!   Here's what you get:

→ Wanna use SEO to generate revenue?  Book a call here  https://www.breakingb2b.com/book-a-call Episode #495 - Sam sits down (well, stands up actually!) with Aimen Chouchane, a marketing leader who's joined 4x different B2B tech companies as their very first marketing hire. We dig into the common mistakes founders make, the trap so many fall into chasing LinkedIn's AI hype, and why a strong support network matters far more than people often think.   Here's what you get on this one:  

How can marketing teams in the life science vertical show up stronger online and drive higher organic visibility for their organizations? Operating in a heavily-regulated industry where market competition is intense, many life science marketing teams stay quite busy, yet their pipelines are quiet, hampering long-term business growth? How can life science leaders bridge this gap and turn things around?That's why we're talking to Lauren Schafer (Founder, Lake House Digital Media), who shares proven ways to build life sciences buyer trust for predictable growth. In this episode, Lauren discussed the high-impact strategies for building deep authority and trust in the life science industry. She highlighted the value of uncovering specific client pain points and tailoring marketing approaches without being too generic. Lauren also stressed the significance of LinkedIn for B2B marketing, noting that decision-makers often conduct independent vendor research on the platform. She advised maintaining an up-to-date profile, using background banners effectively, and how you can be active and responsive on the platform. Lauren also emphasized the value of providing transparent marketing analytics dashboards to demonstrate accountability and ROI, essential for leadership buy-in.

→ Wanna use SEO to generate revenue? : Book a call here  https://www.breakingb2b.com/book-a-call Episode #494 and this week Sam presents the full AI SEO system he uses to rank SaaS businesses in ChatGPT, Claude and Perplexity. There's a huge amount here for you and Sam really gets into the detail with this one! - Ready to learn how to get AI SEO to work for your B2B?, then hit play now!   Sam give you:   

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2026 marketplace floor, Matt spoke with Josh Baez, Director, Demand Generation, NetLine. Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com. Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts Don't miss an episode! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

→ Wanna use SEO to generate revenue? : Book a call here  https://www.breakingb2b.com/book-a-call In this podcast, Sam chats to Alex Mann from Lunos.ai about why so much of SaaS marketing is BORING. Don't be boring > Learn how to be remembered, trusted & then chosen by your dream prospects!   Alex spills the beans on:   

Text us your thoughts on the episode or the show!AI is becoming part of every Marketing Ops workflow. But what if the most valuable skills in the future aren't technical at all?In this episode of Ops Cast, Michael Hartmann sits down with Debby Mayen, Global Head of Marketing Operations and Analytics at Logitech, for a thoughtful conversation about balancing technology with humanity in the age of AI.Debby has spent her career leading global marketing operations teams through major shifts in technology, but her approach stands out because she intentionally creates space away from screens. Through reading physical books, exercising, creative pursuits, and meaningful human connection, she believes the best leaders strengthen the skills that AI cannot replace.Together, Michael and Debby explore how AI can expand human potential without replacing critical thinking, why creativity and communication are becoming even more valuable, and what today's Marketing Ops professionals should focus on to stay relevant in an AI-enabled workplace.Topics covered include: Why balance is essential in an AI-driven world  Using AI to challenge your thinking instead of replacing it  How AI amplifies both strengths and weaknesses  Why creativity, communication, and human connection are becoming competitive advantages  What hiring managers are seeing as AI becomes mainstream  Helping teams embrace AI without creating fear  Practical advice for early-career Marketing Ops professionals  Why stepping away from technology can make you a better leader Whether you're leading a team, building your career, or simply trying to use AI more intentionally, this episode offers a practical perspective on staying human while embracing the future.Be sure to subscribe, rate, and review Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

If you've ever wished you could flip a switch and instantly generate more leads, this episode is for you. Guy Bauer explains why "getting leads" is the wrong goal, and why leads are actually the byproduct of a disciplined, long-term marketing system. Using Umault's own experience, he shares why it took more than a year to generate the agency's first inbound lead, introduces David C. Baker's water pump analogy for building marketing momentum, and explains why consistency beats quick fixes every time. Then, Guy delivers on the promise with two practical ways to generate leads faster: targeting the 5% of buyers who are already in-market through bottom-of-funnel marketing, and creating one bold, opinionated video that earns attention and fills your pipeline. If you're tired of "get leads fast" marketing promises and want a more realistic framework for building demand, this episode is for you.

Text us your thoughts on the episode or the show!AI is changing Marketing Ops. But the biggest change may have nothing to do with technology.In this episode of Ops Cast, Michael Hartmann is joined by Abby Koble, Vice President of Global Marketing Operations at Cornerstone OnDemand, and Ashley Langford, VP of Marketing Operations & AI Technology at Ashley Langford Marketing, for a timely discussion about how AI is transforming careers, hiring, leadership, and professional development.What began as a LinkedIn connection between Abby and Ashley evolved into a broader conversation about the realities of today's Marketing Ops job market. Ashley shares her data-driven approach to documenting her leadership job search, while Abby offers the perspective of a hiring executive navigating hundreds of applicants and an increasingly AI-influenced recruiting process.Together, they explore where AI helps, where it hurts, and why human skills may become the biggest differentiator for the next generation of Marketing Ops leaders.Topics covered include:• What today's Marketing Ops leadership job market really looks like• Why candidate ghosting happens and where the hiring process breaks down• How AI is changing recruiting, career growth, and professional development• The difference between using AI as a force multiplier versus a crutch• Why foundational experience still matters in an AI-assisted world• The growing importance of communication, confidence, and leadership skills• Whether hybrid and in-person work still play a role in developing future leadersWhether you're hiring, actively searching for your next opportunity, or thinking about how AI will shape the future of Marketing Ops, this episode offers perspectives from both sides of the table.Be sure to subscribe, rate, and review Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

In this episode, Kevin and George break down their entire Five BE's framework for B2B marketing and demand generation, recorded live in studio. It's the system we came up with over 200 episodes ago, and we put it through the test of time to see what still holds up.We cover:→ The 95/5 rule and why talking to the 95% out of market matters as much as the 5% ready to buy→ Be Ready: deeply understanding your dream customers and documenting your ICP, not just your TAM→ Be Helpful: building trust with helpful content that makes you the obvious choice when buyers are in market→ Be Seen: deliberate distribution across one to many, one to few and 1 to 1 channels→ Be Better and Be the Best: optimising your processes, revenue alignment and building a flywheelIf you are a B2B marketer or founder on a small, lean team who's tired of random acts of marketing and wants one practical framework to run demand gen without getting lost in the weeds.Tune in and learn:→ Why 95% of your market isn't ready to buy today, and how to influence them before they are→ How to niche down on your ICP and turn customer interviews into messaging and content→ Why the person delivering the message is now just as important as the message itself→ How to pick the right channels based on where your buyers actually hang out and who they trust→ How Revenue Alignment Architecture breaks down the silos between sales, marketing and CS-----------------------------------------------------

In B2B, people buy from people, even when it's a corporation selling through a corporation to another corporation. In this episode of Content Amplified, Richard Hutton, Associate Vice President of Demand Generation at Sharp, explains how his team shifted from slick, highly produced product content to human-led stories, and why engagement went up when they did. Richard shares the standout example: instead of the usual flying-through-a-galaxy corporate video at the NSCA business leadership conference, his team asked sellers across the country to film one-minute clips on their phones, stitched them together, and watched the room light up recognizing familiar faces. He also takes on the "marketing's not my job" objection with a simple reframe (everyone is in sales), makes the case for case studies built around human outcomes instead of specs, explains why 20 great conversations at a regional event beat 3,000 badge scans at a big trade show, and shares his brand-guardrail philosophy: skip the 16 pages of rules and just tell people to make good choices. If you want your whole team creating content that actually sounds like them, this episode shows you how.About RichardRichard Hutton is the Associate Vice President of Demand Generation at Sharp, where he leads a channel-oriented team marketing both through partners and to end clients in the audio visual industry. He joined NEC Display Solutions ten years ago and moved to Sharp when it purchased NEC through a joint venture, and before that he spent years running channel marketing at Samsung. His path into marketing was anything but typical: he started out as a psychiatric nurse and music promoter before landing in IT distribution, where he worked through purchasing, sales, and marketing roles. He still loves music.Show NotesConnect with Richard on LinkedIn: https://www.linkedin.com/in/richard-hutton-1407915/Text us what you think about this episode!

Text us your thoughts on the episode or the show!Your GTM tech stack is probably costing you more than you think.Not because of software licenses alone, but because of underused tools, overlapping platforms, broken processes, and hidden revenue leakage that quietly compounds over time.In this episode of Ops Cast, Michael Hartmann sits down with Gaurav Palande, founder of Prune and a marketing and sales operations leader with more than 15 years of experience, to explore a different way of evaluating technology investments.The conversation explores how organizations can measure the business value of their GTM technology, identify hidden inefficiencies, uncover revenue leakage, and make smarter decisions about AI investments before difficulty spirals out of control.Topics covered include: • Why tech stack value matters more than tech stack cost • A practical framework for evaluating GTM technology investments • Common sources of waste, duplicate spend, and underutilized platforms • How neglected systems and broken processes contribute to revenue leakage • Where AI creates genuine value and where it simply adds complexity • How to approach the growing "buy vs. build" decision in the age of AIWhether you're managing a handful of platforms or an enterprise-scale ecosystem, this episode offers practical guidance for turning your tech stack from a cost center into a measurable business asset.Be sure to subscribe, rate, and review Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

I've audited a couple hundred ad accounts. The most common problem I find has nothing to do with Meta.Google is almost always the single biggest structural mess in a DTC brand's marketing stack. The waste is real — I've seen brands burning $12,000 to $14,000 a month on brand spend alone for clicks they were going to get for free — but the bigger problem is the growth sitting locked behind an account that can't see straight.In this solo episode, I walk through the six issues I find in nearly every Google account I audit: branded search bleeding across campaigns, paying to reacquire customers you already own, non-brand campaigns stealing volume from each other, PMax taking credit for conversions it didn't earn, unused audience infrastructure, and broken conversion tracking that starves a channel that's actually working.Then I lay out the nine-step fix list, including the one move almost nobody is making that has the highest new customer rate of anything I've seen on Google.Subscribe for more conversations on DTC strategy, paid media, and what it really takes to build a brand past eight figures.Grow your bottom line: https://www.kynship.co/Key Takeaways:00:00 Why Most Google Accounts Can't Answer the Most Basic Question01:22 Demand Generation vs. Demand Capture: The One Idea That Changes Everything03:10 The 80/20 Meta to Google Rule of Thumb03:55 Stop Adding Channels. Master the Capture Layer You Already Have.05:30 Why Your Account Is Flying Blind on New vs. Returning Customers08:05 Issue 1: Branded Search Bleeding Across Campaigns09:20 Issue 2: Paying to Reacquire Customers You Already Own10:30 Issue 3: Non-Brand Whack-a-Mole11:15 Issue 4: PMax Over-Reliance13:00 Issue 5: No Audience Infrastructure14:10 Issue 6: Broken Conversion Tracking15:05 How to Rebuild Your Google Account From Scratch20:10 The Real Cost of a Broken Google AccountAdditional Resources:Additional Resources:Featured Guest KC Holliday — Co-Founder, Qalo https://www.kcholiday.com/Follow us on X:

Text us your thoughts on the episode or the show!What does mid-2026 actually feel like for the people running marketing and revenue ops? And has AI made the work better, or just harder in new ways?Michael Hartmann is back with co-hosts Naomi Liu and Mike Rizzo for one of their rare three-amigos episodes, a wide-open conversation recorded at the halfway point of 2026. No guest, no agenda, just three ops practitioners talking honestly about what's happening in the field, what they're seeing in the community, and where things feel like they're heading.The conversation moves from the present state of AI in marketing ops to the bigger, harder questions underneath it. These questions are about the gap between AI hype and actual operationalisation, what it means to lead teams through expectations that keep changing, and what none of them know how to tell their kids about the world those kids are going to inherit.Topics covered in this episode:Whether AI has made marketing ops and revenue ops easier or harder, and why "harder" might be the more honest answerThe gap between how educated people are on what technology can do and how difficult it still is to actually operationaliseFindings (early) from the MO Pros AI assessment benchmark study, including how bots contaminated the data and what human intuition caught that the AI missedJensen Huang's pushback on CEOs blaming AI for layoffs, and what the ops community thinks about that framingHow the current AI moment is different from previous technology waves: it is changing who does things, not just how they get doneThe post-scarcity economy concept and what it might mean for the future of labour and valueEpisode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Are you truly in control of the demand for your short-term rentals, or have you quietly outsourced it to the OTAs without even realizing it? Relying solely on large platforms means you don't actually own your customer base; the hosts who master true demand generation are the ones who will thrive in the next phase of our industry.In this episode, I sit down with Amber Knight, the founder of Bookings Cloud and a seasoned veteran of vacation rental heavyweights like Vacasa, Rented, Inhabit, and LiveRez. We're unpacking what it really means to build a direct guest acquisition engine for your properties and step into true ownership of your business.We talk about:How public booking platforms control the narrative using your listing content, and why reclaiming that control is vital for long-term business survival.Why a beautiful direct booking website means nothing if it breaks guest trust by kicking them over to an unbranded, clunky PMS engine at the final step.Utilizing true paid social ads, not just boosted posts, to feed rich property data into algorithms that match your stay with the perfect guest.Why clicks on Meta can be pennies compared to dollars on Google, why you should never put pricing in your ads, and how to automate property-level campaigns at scale.Clear guidance on when to focus strictly on guest communication versus when your portfolio size justifies a full website investment.We pull back the curtain on the messy reality of data tracking and attribution in a world of privacy laws and GA4. You'll hear why diversifying your booking sources isn't just a quick fix for the low season, but a long-game retirement strategy that compounds over time and builds a business with real enterprise value.If you are ready to move from hoping bookings show up to intentionally creating your own demand, this conversation will give you the playbook. Get ready to stop letting other platforms dictate your revenue and start engineering your own growth.HIGHLIGHTS AND KEY POINTS:[01:03] A short introduction about our guests Amber Knight, and journey from growing up around vacation rentals to building a career focused on strengthening local hospitality businesses and destination communities[04:12] Amber reflects on how intentionally building a life and business through consistent daily actions creates opportunities that once seemed out of reach[06:10] Amber explains how owning guest demand has become a critical competitive advantage as short-term rental operators can no longer rely solely on OTAs to drive bookings[10:58] Amber emphasizes that successful demand generation starts with building trust and creating a direct-booking experience that converts website visitors into guests[18:24] How demand generation moves beyond simply having a trusted website and focuses on actively driving qualified traffic to it [21:07] Amber breaks down Meta advertising as a layered system—from organic content to fully automated, property-level ads—designed to turn raw property data into targeted demand at scale[28:15] Amber explains when paid social becomes viable for STR operators based on ad spend consistency and unit economics versus OTA commissions[30:40] What are the effective Meta ads for STRs rely on high-intent, property-specific visuals and structured data feeding rather than pricing-driven creatives[33:35] Amber explains that attribution is imperfect and long-term direct booking growth should be measured through influence, pacing, and consistent investment rather than immediate ROAS results[42:16] The lightning round Golden Nuggets:“It's really empowering that we each have the ability to build a business around a life that we love.”“If every day you make another step to get to the life you want, the career you want, in the place that you want, eventually you'll get there.”“A business that is sellable does not require the owner to be in the day to day.”“You can't change what happens to you, you can change how you respond to it.”Let's Connect:Website : www.bookingscloud.com Instagram : https://www.linkedin.com/company/bookingscloud/ Email : aknight@bookingscloud.comProudly sponsored by PriceLabsEnjoyed the show? Subscribe, Rate, Review, Like, and Share!

Angela Clark - Mubarak is a senior digital and eCommerce executive with 30 years of experience building and transforming digital businesses at some of the world's most recognized consumer brands — including Patagonia, Levi Strauss, eBay, elf Cosmetics, Williams-Sonoma, True Religion, and Eddie Bauer.  Most recently VP of Digital at Patagonia, Angela now leads Eclipse Advisory Group, a consultancy focused on helping PE-backed brands, legacy retailers, and DTC startups unlock digital growth. She serves on the board of the California State Park Foundation, is an incoming Fellow at the Graham School at the University of Chicago, sits on the Total Retail Advisory Board, and has been recognized as a Direct 60 Honoree and CommerceNext 2024 Leader to Watch. She is based in LA, where is an avid cycler and dog mom to Maximus and Chloe and super auntie to her 12 yr nephew Evan. In This Conversation We Discuss: [00:00] Intro [02:31] Adapting old strategies to new mediums  [07:33] Sponsor: Klaviyo [09:39] Measuring success beyond simple revenue [14:23] Sponsor: Intelligems [16:24] Resisting trends that mismatch your brand [19:14] Sponsor: Electric Eye [20:19] Investing resources where they matter most [24:25] Moving away from the promotional drug [29:27] Callouts [29:37] Defining your target market sweet spot  Resources: Subscribe to Honest Ecommerce on Youtube Retail Legacy Meets Digital Disruption eclipsemedia365.com/ Follow Angela Clark - Mubarak linkedin.com/in/angclrk/ Book a demo today at intelligems.io/ Get your free demo klaviyo.com/honest   Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Text us your thoughts on the episode or the show!Despite massive investment in AI, many organizations are struggling to generate meaningful business impact. Why? According to Paul Shirer, most companies are treating AI as a tooling problem when it's really a workflow and adoption problem.In this episode, hosts Michael Hartmann sit down with Paul, Founder & CEO of Infinite Ideas AI and Director of AI & GTM Technology at Bridge Partners. Together, they discussed where AI adoption goes wrong, how leaders should think about workflow design and decision-making, and what it actually takes to move beyond experimentation toward measurable value.In this episode:Why AI is a workflow and adoption problem, not a tooling problemWhat's really causing the high failure rate of AI initiativesHow to tell useful AI adoption apart from "agent sprawl"Why Paul moved away from end-to-end automated workflows, and what changed his mindWhat a connected workspace looks like in practiceBalancing flexibility and governance when every team wants a custom solutionWhy the data layer matters even more in an AI-driven environmentWhether you're being asked to justify AI investments or trying to turn experimentation into real results, this is a practical conversation for operators closing the gap between AI hype and AI impact.Learn more about MarketingOps and The MO Pros community at MarketingOps.com.If you enjoyed this episode, do subscribe, leave a review, and share it with someone in the ops community who would find it valuable.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

When leveraged strategically, LinkedIn can be an incredibly powerful platform for B2B companies to build their brands, establish credibility in their vertical, and capture high-intent inbound opportunities. Unfortunately, many company are using tactics that are either too salesy or aggressive, resulting in a massive trust gap and a stagnant pipeline. So, how can B2B companies and their marketing teams close the trust gap, dismantle the friction, establish credibility in their industry, and build a predictable LinkedIn lead generation system without wasting precious advertising dollars?That's why we're talking to Niall Ratcliffe (CEO, noticed) who shares the secrets that top B2B companies use to win on LinkedIn. During our conversation, Niall highlighted how to balance profile positioning, narrative-driven content, and targeted outbound communication. He discussed the critical shift from founder-led content to employee-generated content (EGC) through well-structured internal advocacy programs. Niall mapped out exactly what content formats and structural frameworks are moving the needle right now, providing an actionable blueprint for modern B2B personal branding and organic reach. Stay to the end, where Niall actually revealed some secrets that top B2B companies use behind the scenes that they won't discuss in public. 

Text us your thoughts on the episode or the show!What if the biggest marketing problem in your organization isn't the marketing team at all?In this episode, Michael Hartmann sits down with Charral Izhiman, Head of Marketing at Bayobab and author of The Marketing Movement, for a conversation about why so many organizations still misunderstand what marketing is supposed to do, and what it takes to fix that from both sides.Charral's perspective is refreshingly different. Her book isn't written to teach marketers how to market. It's written to help non-marketing leaders understand how to actually work with marketing. That framing opens up a rich discussion about the gap between strategy and execution, and why Ops professionals may be the best-positioned people in the business to close it. In this conversation, they discuss:The outdated assumptions organizations still hold about marketing, and how marketers unintentionally reinforce themWhy Ops teams sitting at the intersection of marketing, sales, finance, and leadership are uniquely positioned as translators across the businessThe SHAPE framework, and why "Activation" is the overlooked layer between planning and resultsWhy organizations romanticize strategy and celebrate execution but skip operational readiness in the middleThe Formula 1 metaphor for marketing leadership: everything that has to come together before you can even competeWhether you're in Marketing Ops, RevOps, or marketing leadership, this episode is full of ideas for anyone trying to bridge the gap between strategy, operations, and the rest of the business. The conversation doesn't end here. Explore the full SHAPE framework and more in Charral's book, The Marketing Movement: https://themarketing-movement.com/Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

What does AI transformation actually look like when it's done right?After 300 episodes exploring AI's potential, it's time to go behind the scenes with one of the most advanced AI adoption stories we've seen. Not a Silicon Valley software company. Not an AI startup. A manufacturing business with 360 employees that has embedded AI into the way it works, builds, sells, and innovates.In this special 300th episode, Isar Meitis sits down with Ari Supran, CEO of Sonance, to unpack the real-world journey of transforming an established business with AI. From leadership buy-in and employee training to custom-built applications, internal AI infrastructure, and company-wide adoption, this conversation offers a practical blueprint for business leaders looking to move beyond experimentation and into execution.If you're wondering how to turn AI from an interesting tool into a competitive advantage, this episode provides a rare look at what's working, what's not, and what comes next. In this session, you'll discover: Why leadership involvement—not delegation—is the foundation of successful AI transformation  How Sonance grew AI adoption to more than 100 active employees across the organization  The "orchestrator" role that's creating a new category of business value  How non-technical domain experts are building powerful internal applications  Why custom AI-powered tools can outperform expensive off-the-shelf software  The infrastructure required to scale AI safely across an enterprise  How AI agents and connectors are accelerating productivity throughout the company  The role of knowledge graphs, context, and clean data in the next phase of AI adoption  Lessons learned from three years of experimentation, implementation, and continuous learning  What business leaders should do today to prepare for the next wave of AI transformationAbout Leveraging AIThe Ultimate AI Course for Business People: https://multiplai.ai/ai-course/YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/eventsIf you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

Enhance your B2B marketing strategy by understanding how account-based marketing (ABM) and demand generation can be used synergistically. This episode breaks down the evolution of ABM, its integration with demand gen, and practical tips for aligning sales and marketing efforts.00:00 Intro06:36 What Modern ABM Looks Like10:34 How Technology is Reshaping ABM Strategies15:10 How Demand Gen and ABM Work Together25:19 ABM Beyond Acquisition30:06 When ABM Makes Sense - and When it Doesn't Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know Book a Free Strategy Call:https://www.boundify.io/lets-talk Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Are you burning your marketing budget on a strategy that doesn't actually match your business model? In this video, we break down the critical operational differences between Demand Generation vs. Demand Fulfillment—and how misidentifying your business model completely breaks your content strategy. Whether you're an established founder or managing a middle-market private equity platform, understanding this framework dictates your customer acquisition costs (CAC) and overall scalability.Let's discuss your content infrastructure. Let's connect:instagram.com/frhart2

Text us your thoughts on the episode or the show!For years, the hard part of ops work was building the technology. Now the tech is getting easier while the people and process side is getting harder. So why are so many organizations still stuck debating AI instead of activating it?In this episode, host Michael Hartmann sits down with Andrea Tarrell, President of the Tech Services line at Trilliad and CEO of Sercante. Together, they discussed the human side of change in the AI world with speed, trust, risk tolerance, and the trade-offs GTM teams are making right now.In this episode:Why the technology got easier, but the people and process side got harderHow much of AI adoption is really a trust and change management problem, not a tech oneFear of job replacement vs. plain organizational inertiaAI may not replace your job, but someone using it well may outperform someone who refuses to adaptSolving the tension between "move faster with AI" and "watch out for the risks."What companies get wrong about risk management and tolerance for risk in the AI worldWhy old governance frameworks may not fit a world of fast experimentationAnd a lot more...Whether you lead an ops team or sit inside one, this is a timely conversation about innovation, speed, governance, and practical business reality.If you enjoyed this episode, subscribe, leave a review, and share it with someone in the ops community who would find it valuable.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams. But AI will not fix bad strategy, weak alignment, poor customer understanding, or broken marketing fundamentals. In part two of this master class conversation with Matt Hummel, CMO of Pipeline360, the focus moves into what it really takes to become the kind of CMO AI cannot replace. Not by chasing every new tool, adding more MarTech, or hiding behind automation, but by understanding the business as a whole, building trust across departments, speaking the language of revenue, and creating alignment between marketing, sales, product, leadership, and the customer. To lead marketing in a volatile market where expectations keep rising and the old playbook is no longer enough, you need to know how to: • Make sales an ally instead of your bitter rival • Build shared pipeline ownership across marketing and sales  • Communicate risk without becoming defensive • Connect marketing decisions to the larger goals of the business • Set clearer expectations with your team and leadership • Understand resource constraints without using them as excuses • Stay close to customers while leading strategy • Create momentum without pretending there is an easy button The best marketing leaders are not just managing campaigns, tools, reports, and dashboards. They are translating complexity into strategy the business can trust. The reminder is clear: AI will not fix bad strategy. More MarTech will not fix bad marketing. The CMO AI cannot replace is the one who understands the business, earns trust, aligns with sales, leads the team, knows the customer, and gets back to real marketing when everyone else is hiding behind tools. (P.S. If you haven't, listen to Ep. 149 for part one of this masterclass episode) Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

Text us your thoughts on the episode or the show!Today, most teams aren't just struggling to build their AI strategies. The real struggle begins when they try to execute their strategies. In this episode of Ops Cast, host Michael Hartmann sits down with David York, Chief AI and Innovation Officer at Helix CXM, to get practical answers about what it really takes for GTM organizations to move from talking about AI to operationalizing it.David has spent years working at the intersection of marketing operations, RevOps, automation, and AI transformation. Together, he and Michael discovered an uncomfortable truth about how most teams are already overwhelmed by manual work, fragmented processes, shadow systems, and operational debt. Piling "figure out AI" on top of all that creates more chaos. In this conversation, you'll hear:Why the gap between AI strategy and implementation is so hard to closeWhat operational excellence actually looks like in practice, and why it has to come firstWhy mapping how work gets done today is the critical first step before introducing AIThe real difference between automation and "automation plus intelligence"How to identify low-risk, high-value AI use cases (like partially manual lead routing) versus harder onesThe hidden costs teams underestimate: tooling, LLM costs, maintenance, and human monitoringWhere human judgment is still absolutely requiredPractical advice on where to start if you're feeling overwhelmed by AI pressure right nowWhether you lead a scrappy SMB or a specialized team inside a large enterprise, this is a grounded discussion about the reality of AI in modern GTM, beyond the hype and the LinkedIn hot takes.David also published a new book this week, AI-Powered Growth: A 7-Step Adoption and Transformation Framework, which goes deeper into how Marketing Ops leaders can systematically prioritize and operationalize AI initiatives. Grab a copy here: https://www.amazon.com/AI-Powered-Growth-7-Step-Adoption-Transformation/dp/B0H2QCZG5M/Enjoy the episode!Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Marketing leadership has become one of the most volatile seats in business. CMOs and marketing leaders are often expected to create immediate pipeline, prove instant ROI, fix deeper business issues they did not create, defend brand investment, align sales, understand customers, translate strategy across the organization, and still become one of the first functions questioned, blamed, or cut when growth slows. In part one of this master class conversation, Matt Hummel, CMO of Pipeline360, brings a clear reminder back to the table: great marketing starts with trusting the buyer, knowing the customer, and simplifying how you market. In a market obsessed with performance data, attribution, automation, dark social, buyer signals, and immediate results, more complexity does not automatically create better customer understanding. For aspiring CMOs, current CMOs, marketing leaders, founders, and business owners, this conversation is a valuable look at how to lead marketing without getting trapped in the pressure cooker. It challenges you to rethink what it really means to put the customer at the center, not as a tagline, not as another automation workflow, and not as another dashboard filled with signals, but as a deeper responsibility to understand the person, pressure, timing, risk, and decision behind the purchase. The conversation moves through buyer trust, brand versus demand, customer empathy, attribution, sales alignment, CMO pressure, market timing, and the difference between chasing pipeline and building LTV. It is also a reminder to get out of your lane, understand product, spend time with sales, listen to customers, and learn how the whole business works. Because the best CMOs are not just campaign operators. They are translators, mediators, trust builders, and business leaders who know how to connect marketing to revenue, customer experience, and long term growth. Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

Text us your thoughts on the episode or the show!What separates a marketing team that drives growth from one that just stays busy?Ondar Tarlow came into marketing from the business side rather than the traditional marketing path, and that lens changes how he reads a P&L, how he allocates budget, and how he earns credibility with finance and the executive team.In this episode of Ops Cast, host Michael Hartmann sits down with Ondar, marketing consultant and former CMO, for a practical conversation about thinking commercially. They get into why so many marketers struggle to articulate how their company actually makes money, how to translate strategy into a budget and investment plan, and how to secure buy-in from the people holding the purse strings without getting blindsided in the room.Michael and Ondar discussed:Why coming from the business side reshapes how you approach marketingThe reason so many marketers can't explain how their business makes moneyWhat separates growth-driving teams from teams stuck executing activityHow to turn strategy into a real budget and investment planThe biggest mistakes leaders make when seeking buy-in from finance and the boardBalancing spend across acquisition, retention, partnerships, and brandWhy minimizing surprises is a hallmark of strong operatorsWhere AI is already creating a practical advantage in research and learningHow cheap access to strategic knowledge changes career development, and its risksWhat community building (Fast Lane Drive, Worn & Driven Magazine) teaches about retentionWhat makes a brand partnership strategically valuable versus just promotionalIf you've ever wanted to be the marketer the executive team actually listens to, this conversation is a roadmap for getting there.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Most real estate investors focus entirely on outbound lead generation and never build the online presence that captures sellers who are already searching. In this episode, SEO expert Glen Petersen walks through the full playbook, from setting up your website and Google Business Profile to building backlinks and free directory listings that grow your credibility over time. Glen also covers the AI side of search, including how to show up in ChatGPT and Gemini results using platforms like Reddit, YouTube, and Bing Business Profile. If you haven't started building your online presence yet, this episode is your starting point.   KEY TALKING POINTS: 0:00 - Intro 0:37 - Demand Generation vs Demand Capture 2:41 - Defining PPC & When It's Ideal 4:37 - Defining SEO 5:42 - Your Website 6:17 - Your Google Business Profile 7:22 - Additional Pages 9:58 - AI Search Results 13:04 - AIO Quick Hacks 15:06 - Outro   LINKS: Instagram: Glen Peterson https://www.instagram.com/nobleschlen/   Website: Bateman Collective https://www.batemancollective.com/    Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/

Want to generate real revenue—not just badge scans—at your next trade show? In this episode of Trade Show University, we sit down with Allison French (founder of ShowScout & LTO) to break down how strategic demand generation transforms trade show performance. If you're tired of: Low-quality leads Random booth traffic Weak ROI from expensive events …this conversation will show you how to target the right buyers, align sales and marketing, and turn trade shows into a predictable revenue channel. You'll learn how to: Identify and connect with your ideal attendees BEFORE the show Use data and intent signals to prioritize high-value prospects Align your sales and marketing teams for better results Turn booth conversations into real pipeline opportunities Use strategic incentives (the right way) to drive qualified engagement

Text us your thoughts on the episode or the show!Why is it so hard for teams to say what they actually think?We nod in meetings, then raise concerns in Slack afterward. We approve work, then reopen it at the last minute. We pile up version 20, 30, 40 of a deliverable, wondering why nothing ever feels finished.In this episode of Ops Cast, host Michael Hartmann sits down with Kira Troilo, founder of Art & Soul Consulting, who brings two decades of theater experience into the world of team collaboration. Her insight is that most teams are stuck in "performance mode," being careful and polite, when what they really need is "rehearsal mode," where it's safe to be messy, disagree early, and surface the truth before it gets expensive.Michael and Kira discussed:Why politeness is a hidden source of inefficiency, and what the "silence tax" actually costs organizationsThe real reason approval cycles balloon into endless rounds of revisionsHow theater's "first rehearsal" tradition translates to designing better team kickoffsWhy tools, workflows, and AI don't fix the underlying communication problemPractical tactics teams can adopt this week to give honest feedback earlierWhether AI and automation make these collaboration challenges better or worseHow leaders can shift from managing output to designing how their teams work togetherIf you've ever felt that rework, fire drills, and misalignment are symptoms of something deeper on your team, this conversation will give you a new lens and a starting point.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

YouTube ads veteran Brett Curry (OMG Commerce) and TikTok Shop expert Jordan West (Social Commerce Club) went back and forth live on what's actually moving the needle for D2C brands right now — and some of their takes are going to sting. Most brands are still treating Google spend as a given, measuring YouTube with click-based attribution that was never built for it, and ignoring a TikTok Shop launch strategy that flips the creator dynamic entirely.Inside the episode:The YouTube Shorts formula that's working in 2026 — why Brett reversed his position, and the 4 things a video must have (including minimum length) before you waste money testing itThe Blitz methodology explained — how Social Commerce Club seeds hundreds of creators in a 24–48 hour window to manufacture momentum and make big creators come to you instead of the other way aroundWhy Jordan thinks most Google spend is a non-incremental tax — and the channel hierarchy he'd use for every D2C brand over $10MThe TikTok Shop–to–Shopify halo effect — the data Jordan's team is seeing that almost nobody is talking about yet"My brand is too premium for TikTok Shop" — Jordan's reframe on why that objection is almost always wrong, and what to ask insteadSponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!Chapters:[0:00] Introduction: Brett Curry & Jordan West Swap Podcasts[1:09] Why YouTube CPMs Are the Most Underpriced in the Industry[5:00] What's Working on YouTube Shorts: The Framework for Winning Creative[7:57] TikTok Shop Deep Dive: Jordan's Obsession with Demand Generation[10:01] Like, Know, and Trust: Why YouTube Is the Ultimate Brand-Building Platform[11:28] Ad Break: OMG Commerce Omnichannel Growth[12:37] The Blitz Methodology: How Social Commerce Club Concentrates Creator Signal[16:46] Moments vs. Blitzes Explained: Definitions and How They Drive Momentum[19:42] How Far Can Brands Actually Scale on YouTube?[21:53] Why MTA Tools Underreport YouTube: The Case for Incrementality Testing[22:58] The Problem with Multi-Touch Attribution: Jordan's New Halo Tracking Concept[25:17] Incrementality Explained with a Retail Store Analogy[28:43] Rapid Fire YouTube Questions: Mashup Creatives and Repurposing Creator Content[30:53] YouTube Targeting Strategy: Why You Still Need to Feed the Algorithm Signal[32:22] Which Brands Should Be on YouTube But Aren't?[33:09] Hot Take: The Right Ad Spend Hierarchy for D2C Brands[34:43] YouTube vs. Meta by Product Type: Apparel, Problem-Solution, and Omnichannel[37:15] If TV Works, YouTube Should Work: The CTV and Linear TV Connection[38:10] Is Your Brand Too Premium for TikTok Shop? Jordan's Answer[39:42] Why TikTok Shop Is a Fundamentally Different Beast Than TikTok Ads[41:05] Wrap-Up: Where to Find Brett and JordanConnect With Brett:LinkedIn: / thebrettcurryYouTube: / @omgcommerceWebsite: https://www.omgcommerce.com/Request a Free Strategy Session: https://www.omgcommerce.com/contactRelevant Links: Jordan's LinkedIn: jordan-west-marketer/ ‍Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Text us your thoughts on the episode or the show! Most RevOps advice assumes your organization is already halfway in your success journey. But what happens when you're starting from zero, with no clear blueprint, inconsistent data, and a team that can't agree on how revenue actually works? In this episode, host Michael Hartmann sits down with Chelsea Gill, CMO at Resultant, who recently expanded her role to include RevOps and Customer Experience. What started as a need for better data and process quickly revealed a full-scale management change challenge across the entire organization.Chelsea and Michael discussed:What Chelsea expected when stepping into RevOps and what she actually foundWhy most RevOps frameworks assume more maturity than most teams haveWhat a "beta" version of RevOps actually looks like in practiceHow to change behavior across sales, marketing, and leadership (not just process)The role of empathy and storytelling in building organizational trust around dataWhether marketing has contributed to its own credibility problem inside the businessIf you're going through the messy middle between marketing, sales, and operations, or trying to build RevOps without a roadmap, this episode is a must watch for you.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!In today's episode of Ops Cast by MarketingOps.com, we're going beyond systems, processes, and technology to talk about how Pros are actually doing and executing the work.  Marketing has grown into a measurable revenue engine, but that transformation has come at a cost, and the pressure on operators is now constant, unrelenting, and in many cases, unsustainable.Our guest is Debbie Qaqish, one of the original pioneers of Revenue Marketing and Marketing Operations, and the founder of her new venture, The Growth Factor. Debbie has spent years helping organizations turn marketing into a measurable driver of business growth, and now she's tackling the human side of that shift, focusing on resilience, leadership, and how marketers can perform at a high level without burning out.Key Topics Include:The evolution of Revenue Marketing and where most companies get stuck todayWhat comes next after accountability and measurement defined the last eraHow AI is rebuilding the role of marketing ops and the expectations placed on teamsWhy does the pressure on marketers feel different now than even a few years agoWhat resilience actually looks like in practice for marketing ops and RevOps rolesHow "caveman brain" shows up in high-stress work environments and affects decision-makingSimple resets operators can use when stuck in fight-or-flight modeWhat effective leadership looks like when pace and pressure are this highHow operators can move from surviving to performing at a high levelIf you've been feeling the weight of constant pressure, changing expectations, and the demand to do more with less, this episode will give you a different lens on what's happening and what to do about it.If you're ready to think about performance, leadership, and resilience in a way that actually fits the reality of modern marketing ops, tune in!For leaders looking for a reset, here is the 10-Minute Leadership Reset™ Ops Cast (https://www.growthfactor.us/opscast)Be sure to like, share, and subscribe to join the conversation at MarketingOps.comEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Your biggest advantage in marketing right now isn't better ads. It's understanding what actually makes people buy — and it's probably not what your feed is telling you.Rage bait is everywhere. It gets views. It gets engagement. But it doesn't build trust — and it definitely doesn't drive real revenue in B2B.In this episode, we sit down with Jason Levin, co-founder of Memelord.com, to break down why meme marketing is quietly outperforming rage bait, how humor builds trust with high-value buyers, and the exact systems top marketers are using to scale meme-driven acquisition.The deeper insight: the best marketers aren't chasing attention — they're engineering relatability at scale.You'll learn how to operationalize memes across multiple accounts, why “remixing” is the real creative advantage, and how to turn humor into a repeatable growth engine.If you're thinking about distribution in 2026, this is a playbook most companies still aren't using.GuestJason Levin — co-founder of Memelord.com, an AI-powered meme marketing platform helping companies scale humor, distribution, and content velocity through AI-generated memes and multi-account social strategies.LinkedIn: https://www.linkedin.com/in/iamjasonlevinX: https://x.com/iamjasonlevinWhat You'll LearnWhy rage bait drives views… but fails to convert high-value customersThe difference between attention farming and buyer-driven attentionHow meme marketing builds trust faster than traditional contentWhy humor is a lever — not a strategy replacementHow to run multiple niche meme accounts for different ICPsWhy remixing content beats originality in modern distributionHow AI is enabling meme velocity at scaleWhy relationships still outperform automation in closing dealsTimestamps00:00 - Introduction to Meme Marketing00:21 - Guest Introduction: Jason Levin from Memelord.com00:41 - Memes vs Rage Bait Marketing01:13 - Tactical Meme Marketing Strategies02:24 - The Importance of Branding and Trust03:27 - Rage Bait vs Smart Bait Philosophy05:01 - Why Meme Marketing Drives Revenue06:43 - Building Trust in B2B Through Humor08:13 - Niche Meme Accounts and High-LTV Distribution10:19 - The Problem with Rage Bait Culture in Silicon Valley15:00 - Inside Memelord.com: Product, Demo & AI Tools30:43 - Scaling Distribution, Verified Orgs & MeasurementKey Topics & Insights1. Rage Bait Gets Attention — But Not RevenueThere's a growing belief that anger = growth.But here's the reality:Rage bait attracts the wrong audience.It pulls in:Low-intent usersPeople looking to argueLow purchasing-power audiencesThe problem: High-value buyers don't respond to manipulation — they recognize it.And when trust is broken, conversion dies.The takeaway: Views are not revenue.2. Meme Marketing = Relatability at ScaleMemes work because they create instant recognition.Instead of forcing attention, they generate:Emotional alignmentShared pain pointsFast trust-building through humorWhen people feel understood, they convert faster.3. Humor Is a Lever, Not a StrategyMemes don't replace strategy — they amplify it.Smart marketing stacks multiple levers:Educational contentLong-form trust buildingPaid acquisitionHumor as distribution acceleration4. Remixing Is the Real Growth EngineModern content velocity comes from remixing, not originality.Instead of creating from scratch:Take what's already trendingApply your ICP's pain pointAdd context and distributionThis is how meme engines scale.5. Multi-Account Distribution StrategyScaling meme marketing requires fragmentation:Multiple niche accountsEach targeting a specific personaEach speaking in a tailored voiceThis creates parallel distribution channels instead of relying on one brand feed.6. Verified Org Arbitrage on XA key growth hack discussed:$1,000/month for verified orgAbility to spin affiliate meme accountsNetworked distribution across accountsThis creates ubiquity and compounding reach.7. Relationships Still Close RevenueEven in a world of automation:ConversationsTrustLong-term relationshipsstill outperform pure distribution hacks.8. Measurement Shift: Branded SearchInstead of tracking vanity metrics:Focus on branded search growthUse Google Search ConsoleMeasure demand creation, not just clicksThis becomes the true signal of market pull.9. The Meme Stack Is Becoming a SystemMemelord.com represents a shift:Trend detectionAI generationMulti-account publishingRapid iteration loopsMemes are no longer content — they are infrastructure.SponsorToday's episode is brought to you by Graphed – an AI data analyst & BI platform.With Graphed you can:Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, AmplitudeBuild interactive dashboards just by chatting (no Looker Studio/Tableau learning curve)Use it as your ETL + data warehouse + BI layer in one placeAsk:“Build me a stacked bar chart of new users vs. all users over time from GA4”…and Graphed just builds it for you.

For years, growth has been built around a simple idea. Drive traffic into a funnel, move people through stages, convert, repeat. But that model was built for a different time. A time when brands controlled information and buyers followed predictable paths. That is no longer the reality. Today, people explore, pause, research, ask communities, trust creators, and make decisions on their own terms. They don't move in straight lines. They move in networks. That shift is exactly why funnels and pipelines are no longer enough on their own. In this episode, we break down what changed, where traditional models still work, and where they fall short. More importantly, we introduce a new way to think about growth through Conscious Growth Pathways™. Instead of forcing people through linear systems, this approach focuses on building environments, ecosystems, and connections that people naturally move through. It's about awareness, trust, culture, and community driving momentum. We also unpack a six-phase growth cycle that helps identify where your growth is actually breaking and how to fix it, from investigation and initiation to innovation and introspection. If your marketing feels heavy, inconsistent, or stuck, this will reframe how you think about growth and what it actually takes to win today. Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com