Visceral Concepts Podcast

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Meet weekly with Visceral Concepts founder Michael McNew as he delivers the best advice to get your small business noticed. Featuring great information, tested advice, and industry interviews, this is the show for any small business owner.

Marketing & Management Tips from Visceral Concepts

  • Dec 17, 2020 LATEST EPISODE
  • weekly NEW EPISODES
  • 14m AVG DURATION
  • 130 EPISODES


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Latest episodes from Visceral Concepts Podcast

EP 131 - Better Email Marketing Results: Strategies To Get Your Audience To Act

Play Episode Listen Later Dec 17, 2020 14:11


Today, on episode 131, Visceral Concepts Founder Michael McNew shares the strategies you can put to use in your email marketing to generate more action from your readers. If you want to see better email results, these are a sure thing. The resources and downloads mentioned in the podcast can be found here: vclink.me/ep131

EP 130 - Advanced Instagram Content Strategies: 13 Tactics To Make Your IG Work Better For You

Play Episode Listen Later Dec 10, 2020 13:29


Welcome to episode 130! In today's episode, Visceral Concepts Founder Michael McNew wants to help you take your Instagram to the next level! If you've been growing your Instagram page for a while and are familiar with all the basic strategies, this podcast is the next logical step. Learn advanced strategies to build your Instagram page! The resources and downloads mentioned in the podcast can be found here: vclink.me/ep130

EP 127 - B2B Website Design: The Key Elements You Need

Play Episode Listen Later Dec 10, 2020 15:39


Welcome to episode 127! In today's episode, Visceral Concepts Founder Michael McNew talks about the key elements to the greatest B2B website you can build. You need to make sure your site is designed to get you the best results possible, and this episode tells you exactly what to do! The resources and downloads mentioned in the podcast can be found here: vclink.me/ep127

EP 129 - Start A Blog: A Small Business Step-By-Step Guide

Play Episode Listen Later Dec 3, 2020 14:52


Welcome to episode 129! In today's episode, Visceral Concepts Founder Michael McNew has the steps any small business should take when they're ready to start their blog. Since blogs are critical for SEO and site traffic, this is something you want to pay attention to and put to work right now! The resources and downloads mentioned in the podcast can be found here: vclink.me/ep129

EP 128 - Social Proof: How Opinions Influence Buying Decisions

Play Episode Listen Later Nov 19, 2020 13:44


Today, on episode 128, Visceral Concepts Founder Michael McNew shares the power of social proof. One of the most powerful marketing tools that most small business owners don't even know they have, you can use opinions to shape the way people look at your brand and become your clients. All the information is in this episode! The resources and downloads mentioned in the podcast can be found here: vclink.me/ep128

EP 126 - Social Media Marketing Goals That Matter For Small Business

Play Episode Listen Later Nov 5, 2020 13:43


Welcome to episode 126! In today's episode, Visceral Concepts Founder Michael McNew shares the goals that you can expect to hit with social media and why they matter. There's no point in a marketing strategy with no goals, so make sure you know hot to set social media goals that you can achieve, and that get you somewhere. The resources and downloads mentioned in the podcast can be found here: vclink.me/ep126

EP 125 - Marketing Your New Business: How To Get Noticed Online

Play Episode Listen Later Oct 29, 2020 11:56


Today, on episode 125, Visceral Concepts Founder Michael McNew is going to help new business owners get noticed! There's nothing more important than bringng in as many clients as possible when you first open your business. Learn how to leverage the power of the internet to help do that exponentially! The resources and downloads mentioned in the podcast can be found here: vclink.me/ep125

EP 124 - Video Affects SEO: The Benefits Of Video Content

Play Episode Listen Later Oct 22, 2020 12:08


Welcome to episode 124! In today's episode, Visceral Concepts Founder Michael McNew lets you in on a few secrets about the way video content impacts your SEO. If you want to step up your content game as well as your search results, this is for you! The resources and downloads mentioned in the podcast can be found here: vclink.me/ep124

EP 123 - Brand Identity: Connecting With Your Target Market

Play Episode Listen Later Oct 15, 2020 16:25


Welcome to episode 123! In today's episode, Visceral Concepts Founder Michael McNew lets you know how to make sure your brand can connect with your target market. When you're clear about your brand's identity, there's nothing that will stop you from connecting with the right people. The resources and downloads mentioned in the podcast can be found here: vclink.me/ep123

EP 122 - Search Engine Ranking Basics: SEO Tips For Small Business Owners

Play Episode Listen Later Oct 8, 2020 12:07


Today, on episode 122, Visceral Concepts Founder Michael McNew is going to share all the basic steps to making sure your page ranks as high as possible! If SEO is a major concern for you, this is an episode you need to pay attention to. Get your pen and paper and get ready for the advice you need to see page 1! The resources and downloads mentioned in the podcast can be found here: vclink.me/ep122

EP 121 - Digital Marketing Is Worth It: Why You Need To Market Your Brand Online

Play Episode Listen Later Oct 1, 2020 12:57


Welcome to episode 121! In today's episode, Visceral Concepts Founder Michael McNew is going to share everything you need to start making TikTok work for your brand. Lots of small business owners aren't sure how TikTok fits into their strategy, but we're fixing that today. The resources and downloads mentioned in the podcast can be found here: vclink.me/ep121

EP 120 - Creating A Content Strategy: How To Make Sure You’re Not Wasting Your Time

Play Episode Listen Later Sep 24, 2020 13:25


Welcome to episode 120! In today's episode, Visceral Concepts Founder Michael McNew shares the strategies you need to stop wasting time making the wrong content. Time is valuable for all small business owners. If you want the benefits of great content marketing without wasting time, you need to listen! The resources and downloads mentioned in the podcast can be found here: vclink.me/ep120

EP 119 - Email Open Rates: The Good, The Bad, And The Ideas You Need To Get Better

Play Episode Listen Later Sep 17, 2020 14:15


Today, on episode 119, Visceral Concepts Founder Michael McNew teaches you everything you need to understand about email marketing and how to make your open rates grow. If you want the 4400% return that email marketing is capable of, you need to start with getting your audience to open their emails. This episode has what you need! The resources and downloads mentioned in the podcast can be found here: vclink.me/ep119

EP 118 - TikTok Strategy For Small Business: What To Know To Get Started

Play Episode Listen Later Sep 10, 2020 13:21


Welcome to episode 118! In today's episode, Visceral Concepts Founder Michael McNew is going to share everything you need to start making TikTok work for your brand. Lots of small business owners aren't sure how TikTok fits into their strategy, but we're fixing that today. The resources and downloads mentioned in the podcast can be found here: vclink.me/ep118

EP 117 - 5 Questions You Need To Answer As You Build Your B2B Blogging Strategy

Play Episode Listen Later Sep 3, 2020 12:07


Welcome to episode 117! In today's episode, Visceral Concepts Founder Michael McNew offers some insight into developing a strong B2B blogging strategy. He goes over 5 questions that you need to consider if you intend to draw in clients through your B2B website. Without a blogging strategy, you don't have solid SEO, and these questions will help you build one. The resources and downloads mentioned in the podcast can be found here: vclink.me/ep117

EP 116 - 25 Ideas That Make Your Content Marketing Strategy Bulldoze The Competition

Play Episode Listen Later Aug 28, 2020 25:01


Today, on episode 116, Visceral Concepts Founder Michael McNew has some ideas to help you create a content marketing strategy that makes your competition appear nonexistent. If you're ready to dominate your industry, this episode is for you! The resources and downloads mentioned in the podcast can be found here: vclink.me/ep116

EP 115 - How To Manage Social Media: Tips To Get Results Without Wasting Time

Play Episode Listen Later Aug 20, 2020 15:47


This is Episode 115! Today, we're talking social media. One of the hardest things for small business owners to manage is their social accounts, especially with all the other things they've got to do day-to-day. Make sure you're doing the most you can without wasting any time. The resources mentioned at the end of this podcast can be found here: vclink.me/ep115

EP 114 - Useful Digital Marketing Strategies For Small Business: 7 Ideas To Get Your Brand Noticed

Play Episode Listen Later Aug 13, 2020 13:04


Welcome to episode 114! In today's podcast Visceral Concepts Founder Michael McNew has some digital marketing tips that will actually help you! These are actionable strategies that will get your brand noticed and start bringing potential customers your way! The resources and downloads mentioned in the podcast can be found here: vclink.me/ep114

EP 113 - How To Earn More Sales From Your Website: Everything You Need To Know

Play Episode Listen Later Aug 6, 2020 16:04


Today, on episode 113, Visceral Concepts Founder Michael McNew teaches you exactly how to start earning more sales and making more money from your website. If you're ready to make your investment pay itself back, this episode is for you! The resources and downloads mentioned in the podcast can be found here: vclink.me/ep113

EP 112 - B2B Marketing In The Post-COVID World

Play Episode Listen Later Jul 30, 2020 14:01


This is Episode 112! Today, we're talking about coronavirus and the B2B marketing world. The COVID-19 pandemic has changed everything, including the way we market. The B2B world has been impacted the most, and your B2B company is going to need to dramatically change things if it's going to survive. In this episode, founder Michael McNew talks about what's different and how you need to adjust. Don't miss it! The resources mentioned at the end of this podcast can be found here: vclink.me/ep112

EP 111 - Search Engine Ranking Basics: SEO Tips For Small Business Owners

Play Episode Listen Later Jul 23, 2020 12:10


Welcome to episode 111! In today's podcast Visceral Concepts Founder Michael McNew shares all the basic level SEO tips you need to understand if you want to improve your search ranking. This is actionable advice that anyone can handle, so make sure you're taking notes! The resources and downloads mentioned in the podcast can be found here: vclink.me/ep111

EP 110 - Long-Term SEO: How To Future-Proof Your Search Rank

Play Episode Listen Later Jul 16, 2020 13:43


Today, on episode 110, Visceral Concepts Founder Michael McNew has all the secrets you need for search engine optimization that won't fail when Google changes the algorithm. Make sure your site will keep getting found by listening to this episode and putting the information to work! The resources and downloads mentioned in the podcast can be found here: vclink.me/ep110

EP 109 - Rebranding Successfully: A Strategy For Small Businesses

Play Episode Listen Later Jul 9, 2020 13:38


This is Episode 109! Today, Visceral Concepts' Founder Michael McNew walks you through rebranding your small business. There are reasons to change your branding and reasons you shouldn't. There is also a successful way to do it. Understand how to rebrand successfully with the concepts in this episode! The resources mentioned at the end of this podcast can be found here: vclink.me/ep109

EP 108 - Fixing Old Content: How To Improve Your Site’s Authority Without Damaging Your Rank

Play Episode Listen Later Jul 2, 2020 13:19


Welcome to episode 108! In today's podcast Visceral Concepts Founder Michael McNew has the keys to making sure your old content doesn't drag down your SERP score while helping get rid of it in a way that builds your rank. If you want to be sure your brand gets found in search, this episode can take you to the next level. The resources and downloads mentioned in the podcast can be found here: vclink.me/ep108

EP 107 - Podcasting For Small Business: Everything You Need To Know

Play Episode Listen Later Jun 25, 2020 12:25


Today, on episode 107, Visceral Concepts Founder Michael McNew shares everything you need to know about starting a podcast for your small business. If you've thought about podcasting but have, perhaps, been intimidated by it, this episode will set your mind at ease. The resources and downloads mentioned in the podcast can be found here: vclink.me/ep107

EP 106 - IGTV For Small Business: Why This Long-Format Video Needs To Be A Part Of Your Strategy

Play Episode Listen Later Jun 18, 2020 11:53


This is Episode 106! Today, Visceral Concepts' Founder Michael McNew shares with you the absolute unbelievable power of IGTV to build your brand. If you want to see your brand recognition and following explode, this episode has the information you want. The resources mentioned at the end of this podcast can be found here: vclink.me/ep106

EP 105 - COVID-19 Email Marketing: Tips To Navigate Email Marketing During A Crisis

Play Episode Listen Later Jun 11, 2020 13:46


Welcome to episode 105! In today's podcast Visceral Concepts Founder Michael McNew shares the ways you've got to make adjustments to your email marketing campaigns - especially the automated ones - when trying to navigate any crisis that impacts your audience. If you haven't thought about your emails during the COVID-19 pandemic or the BLM Protests, you need to listen to this episode. The resources and downloads mentioned in the podcast can be found here: vclink.me/ep105

EP 104 - Effective Live Streams: Building Your Small Business’ Community Over Distance

Play Episode Listen Later Jun 4, 2020 13:46


Today, on episode 104, Visceral Concepts Founder Michael McNew wants you to know the best way to connect with your audience over distance and how to make it work for you. When you can understand live streams, you can gather your audience around the social media campfire and begin to connect deeply. The resources and downloads mentioned in the podcast can be found here: vclink.me/ep104

EP 97 - LinkedIn For Your Small Business: Why You Should Make The Shift

Play Episode Listen Later Jun 4, 2020 12:49


This is Episode 97! Today, Visceral Concepts' Founder Michael McNew has all the information on how LinkedIn has changed for the better. Now is a great time to shift to producing content specifically for LinkedIn and reaping the benefits of a platform that's in a renaissance. The resources mentioned at the end of this podcast can be found here: https://vclink.me/ep97

EP 103 - COVID-19 And Small Business: Content Marketing Matters More Now Than Ever

Play Episode Listen Later May 28, 2020 11:49


This is Episode 103! Today, Visceral Concepts' Founder Michael McNew shares with you why now, in a COVID-19 world, content marketing matters more than it ever has. If you don't understand what content can do for your business, this episode is one you need to listen to. The resources mentioned at the end of this podcast can be found here: vclink.me/ep103

EP 102 - YouTube Marketing Strategy: Building Your Brand With Video Content

Play Episode Listen Later May 21, 2020 12:43


Welcome to episode 102! In today's podcast Visceral Concepts Founder Michael McNew teaches how you can use YouTube to build your brand more effectively. There's no doubt that video content has power, but this angle takes it to a whole new level! The resources and downloads mentioned in the podcast can be found here: vclink.me/ep102

EP 101 - Search Engine Ranking Basics: SEO Tips For Small Business Owners

Play Episode Listen Later May 14, 2020 12:14


Today, on episode 101, Visceral Concepts Founder Michael McNew has the basics of SEO to help you start building your Google SERP rank. If you're in need of a higher rank or more traffic from search, these are the tips and tricks that will help you over the long-run. The resources and downloads mentioned in the podcast can be found here: https://vclink.me/ep101

EP 100 - What You Need To Do To Explode Your Instagram Growth

Play Episode Listen Later May 7, 2020 14:16


This is Episode 100! Today, Visceral Concepts' Founder Michael McNew gives you great advice on growing your Instagram quickly and organically. This is the kind of advice that works for any brand! If your Instagram isn't playing a big role in driving leads, you need to listen! The resources mentioned at the end of this podcast can be found here: vclink.me/ep100

EP 99 - What Should My Website Have? The Information Every Small Business Needs

Play Episode Listen Later Apr 30, 2020 11:17


Welcome to episode 99! In today's podcast Visceral Concepts Founder Michael McNew outlines the most important information a website needs outside the lead funnel. If you expect to convert your traffic to leads, you need to make sure you have the information they expect, want, and need. This episode tells you everything! The resources and downloads mentioned in the podcast can be found here: vclink.me/ep99

EP 98 - Successful Social Media Marketing: The Rules You Need To Know

Play Episode Listen Later Apr 23, 2020 13:39


Today, on episode 98, Visceral Concepts Founder Michael McNew gives you all the rules you need to make social media work for your brand. When you're not getting results from social media it's because you're not following the rules. But if you don't know the rules you can't follow them. We'll fix that with this episode! The resources and downloads mentioned in the podcast can be found here: vclink.me/ep98

EP 96 - Special Guest Michelle Hammer of Schizophrenic.NYC

Play Episode Listen Later Apr 9, 2020 20:48


Welcome to episode 96! In today's podcast Visceral Concepts Founder Michael McNew is joined by special guest Michelle Hammer of Schizophrenic.NYC, a fashion brand focused on creating conversations around mental health. She's got some great knowledge, ideas, and advice for small business owners who want to build a huge brand! The resources and downloads mentioned in the podcast can be found here: vclink.me/ep96

EP 95 - B2B Influencer Marketing Truths You Need To Know

Play Episode Listen Later Apr 2, 2020 15:22


Today, on episode 95, Visceral Concepts Founder Michael McNew has the truth about using influencers for your B2B marketing. It's a powerful option if you know how it works, but you've got to see how it's different from traditional influencers. This episode is going to change things for you! The resources and downloads mentioned in the podcast can be found here: vclink.me/ep95

EP 94 - 9 Effective Ways To Get Customers To Come To You Online

Play Episode Listen Later Mar 26, 2020 15:48


This is Episode 94! Today, Visceral Concepts' Founder Michael McNew is going to share some tactics to help you stop begging for the sale. It's time to give your potential customers a reason to come to you! The resources mentioned at the end of this podcast can be found here: vclink.me/ep94

EP 93 - 5 Easy Marketing Video Ideas To Get Your Video Marketing Started

Play Episode Listen Later Mar 19, 2020 12:09


Welcome to episode 93! In today's podcast Visceral Concepts Founder Michael McNew has some ideas for the easiest marketing videos you can make to add to your content stratetgy. If you're not sure how to make video happen for your brand, this episode is for you! The resources and downloads mentioned in the podcast can be found here: vclink.me/ep93

EP 92 - Market Locally Online: 9 Things You Need To Know

Play Episode Listen Later Mar 12, 2020 13:52


Today, on episode 92, Visceral Concepts Founder Michael McNew turns his focus to local marketing. When you're trying to reach your neighborhood online, these are the 9 strategies taht will make a difference for you. The resources and downloads mentioned in the podcast can be found here: https://vclink.me/ep92

EP 91 - How To Make YouTube Content With More Style

Play Episode Listen Later Mar 5, 2020 12:07


This is Episode 91! Today, Visceral Concepts' Founder Michael McNew has some tips to improve your YouTube content and make it more fun to watch. If you've got a YouTube strategy but want it to perform better, I'd listen to this episode! The resources mentioned at the end of this podcast can be found here: https://vclink.me/ep91

EP 90 - Grow Website Traffic: How To Get More Website Visitors With These Easy Content Tips

Play Episode Listen Later Feb 27, 2020 14:20


Welcome to episode 90! In today's podcast Visceral Concepts Founder Michael McNew wants to make sure you're getting the website traffic you need! He's got some amazing, easy, proven tips to help you get more people to come to your website. If you want to grow your traffic, listen in! The resources and downloads mentioned in the podcast can be found here: https://vclink.me/ep90

EP 89 - A Simple YouTube Content Strategy Your Small Business Can Use Right Now

Play Episode Listen Later Feb 20, 2020 11:33


Today, on episode 89, Visceral Concepts Founder Michael McNew helps you develop your YouTube strategy. He's got a simple way to plan and produce your YouTube content without waiting. If you're ready to make video a part of your strategy, this episode isn't one to miss! The resources and downloads mentioned in the podcast can be found here: https://vclink.me/ep89

EP 88 - How Does Content Marketing Change Search Rankings?

Play Episode Listen Later Feb 13, 2020 19:36


This is Episode 88! Today, Visceral Concepts' Founder Michael McNew explains the relationship SEO and content marketing have. It's a harmony you may have never noticed, and it's time to really understand it. This episode could change the way you see your marketing for the better! The resources mentioned at the end of this podcast can be found here: https://vclink.me/ep88

EP 87 - Make Your Video Content Grab Attention With These Tips

Play Episode Listen Later Feb 7, 2020 12:09


Welcome to episode 87! In today's podcast Visceral Concepts Founder Michael McNew has some awesome tips to boost your video strategy. Getting seen on YouTube is a big deal and these ideas will help you do that way better! The resources and downloads mentioned in the podcast can be found here: https://vclink.me/ep87

EP 86 - 11 Tips To Transform Your Brand Into Something Unique And Memorable

Play Episode Listen Later Jan 30, 2020 17:23


Today, on episode 86, Visceral Concepts Founder Michael McNew shares the things you should be doing to separate yourself from your competition. You want to make your brand memorable if you're going to survive, and this is how to do it. The resources and downloads mentioned in the podcast can be found here: https://vclink.me/ep86

EP 85 - Rank Better On Google With These 9 Quick SEO Tips

Play Episode Listen Later Jan 23, 2020 15:24


This is Episode 85! Today, Visceral Concepts' Founder Michael McNew has 9 quick changes you can make to your website and content to help you rank higher on Google. SEO is never fast, but at least the work you've got to do with these is! The resources mentioned at the end of this podcast can be found here: https://www.visceralconcepts.com/podcast-seo-guide/

EP 84 - 13 Pro Tips To Help You Segment Your Email List

Play Episode Listen Later Jan 17, 2020 15:26


Welcome to episode 84! In today's podcast Visceral Concepts Founder Michael McNew lets you know how the pros segment their email list! You may not realize it, but your email strategy is hurting the less you divide your email list to send relevant messages. Learn how to make it happen the right way in this episode! The resources and downloads mentioned in the podcast can be found here: https://www.visceralconcepts.com/podcast-seven-steps/

EP 83 - Want More Customers? This Is The Best Way To Get Leads.

Play Episode Listen Later Jan 9, 2020 12:17


Today, on episode 83, Visceral Concepts Founder Michael McNew has the secrets you need to get more leads from the internet. What better way to start off the new year than with a strategy to boost your lead count and make your chances at improved sales way better? The resources and downloads mentioned in the podcast can be found here: https://www.visceralconcepts.com/podcast-ebook-templates/

EP 82 - Small Business Website Evolution: Here’s How To Tell If You’re Behind

Play Episode Listen Later Dec 19, 2019 13:55


This is Episode 82! Today, Visceral Concepts' Founder Michael McNew walks you through the expectations of a modern website. Plus he's got some great tips so you know how to evolve your website and make it more powerful. The resources mentioned at the end of this podcast can be found here: https://www.visceralconcepts.com/podcast-website-checklist/

EP 81 - Why Your Small Business Needs Email Marketing To Survive

Play Episode Listen Later Dec 12, 2019 13:20


Welcome to episode 81! In today's podcast Visceral Concepts Founder Michael McNew shares all the reasons small businesses need to adopt email marketing strategies or die. This is a big deal for the future of your small business! The resources and downloads mentioned in the podcast can be found here: https://www.visceralconcepts.com/podcast-seven-steps/

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