Podcasts about small business marketing

Feeling overwhelmed by marketing? In this episode, I share 10 real and practical ways to make marketing easier—especially when you're short on time or energy. From foundations to AI tools and everything in between, let's simplify your strategy and get results.LISTEN TO NEXT→ ⁠⁠⁠⁠303: Why I'm In a Funk (And How I'm Climbing Out of It)SHOW NOTES→ ⁠⁠⁠⁠306: 10 Easy Marketing Wins You Can Use Right Now***WHEN YOU'RE READY

From $300/month to $3,200/month: This episode contains lessons from my trial-and-error offers over the years. If you've been quietly tinkering with your offer for months, waiting for the perfect logo, the perfect website, and the perfect moment… this is your sign to just sell the thing.I'm Jenna, and in this episode of Shiny New Clients, I'm breaking down how to craft and price your first (or next) offer without the overthinking and perfectionism that stop most small business owners from ever making a sale.From starting as a reluctant social media manager at $300/month to building a multi-writer agency with offers over $3,200/month, I've learned a lot about the trial-and-error reality of entrepreneurship. Today, I'm sharing some unglamorous truths:Your first price will probably be “wrong”—and that's okay.What is "Scope creep"? (and how and it's your job to notice it before the resentment kicks in).The fastest path to a validated offer is to get brave and sell to your existing network first.We'll talk marketing, business, entrepreneurship, and social media strategy in a way that actually gets money coming in— even if it's a bit bootstrappy.

Episode 359: How to Actually Make Money on Social Media with Jade Warne Ready to actually make money from all the hours you're pouring into social media? This episode is your golden ticket. In this bonus chat, I'm joined by the magnetic Jade Warne—founder of the Small Business Growth Club, mum of three, and social selling superstar. Jade's built a $200K+ online income using nothing more than her phone, smart strategy, and a whole lot of heart. Now, she's sharing how you can do it too. Whether you're a service-based business, eComm queen, or bricks-and-mortar biz, this conversation is packed with timeless tips, a few truth bombs, and just the nudge you need to turn posts into profit. Jade's also one of our keynote speakers at the 2025 Social Media and Marketing Conference—so if you're on the fence about coming, this might just be the push you need to grab that ticket.

Sara Nay is the CEO of Duct Tape Marketing and a pioneer in strategy-first marketing for small businesses. With over 15 years of experience in roles from intern to fractional CMO, she now leads the charge in redefining what it means to run a successful, modern agency. In this episode, Sara unpacks her new book Unchained, which introduces the groundbreaking “anti-agency” model—a practical, AI-enabled approach that empowers business owners to stop renting their marketing and start owning it. Listeners will walk away with actionable insights on building lean, AI-enhanced marketing teams and why leadership—not just execution—is the future of scalable growth. Today we discussed: 00:00 Start 00:43 Introducing Sara Nay 01:37 Identifying Problems with the Traditional Agency Model 03:30 The Anti-Agency Model and AI's Impact on Marketing 05:22 Timeless Marketing Principles in the Age of AI 07:23 Challenges and Dangers of AI Adoption in Small Business Marketing 09:47 The Fractional CMO Plus Model for Small Businesses 14:45 Agency Mindset Shift to Stay Relevant in the AI Era 16:36 Practical Steps for Small Businesses to Take Ownership of Marketing 18:22 How Small Businesses Should Approach AI Integration 20:33 Closing and Resources Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

In this conversation, Erik Taurence discusses the mission and offerings of Data Shopper, a marketing technology platform designed to help small businesses effectively market themselves. He emphasizes the importance of audience targeting, affordability, and the transition to a SaaS model. Erik also addresses concerns about data privacy and the significance of building strong client relationships. The discussion highlights the platform's capabilities in audience identification and marketing campaign management, as well as the company's future goals and commitment to community building. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

What can entrepreneurs learn from someone who built global brands in both medical tech and music?Dr. Knowles, founder of Music World Entertainment and former sales exec at Xerox and Johnson & Johnson, joins the Be A Marketer podcast to share how he applied the same marketing fundamentals, audience insight, branding, and process, to launch Destiny's Child, grow a multi-million-dollar hair salon business, and teach entrepreneurship around the world.In this episode, you'll hear how he made the leap from corporate sales to the entertainment industry, why “practicing failure” was core to his management style, and what every small business can gain from learning the psychology behind entrepreneurship.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Book Dr. Mathew Knowles to speak at MathewKnowles.comUse the Content Generator to write email, landing page, social, and SMS content for youGetting started with the Automation Path BuilderMeet Today's Guest: Mathew Knowles of Music World Entertainment

Episode 358 – How to Use Video to Grow Your Small Business Without Fancy Gear or Fear If you know you should be doing more video in your business but feel overwhelmed, tech-resistant, or a little camera shy — this episode is for you! In this week's chat, I'm joined by Caleb Maxwell from Hebron Films — a regional Victorian video strategist who breaks down how small business owners can start creating better video content without fancy gear, big budgets, or overthinking it. We talk about:

n this episode of our Back to Business Coaching Week series, I'm joined by Treasure Valley realtor and podcast host Kate McGuire. We dive into her biggest marketing pain point—content overwhelm—and walk through a strategy to streamline her social media and refocus her time on revenue-driving activities.If you've ever felt like content creation is a full-time job or you're managing too many platforms with too little ROI, this one's for you.Key Takeaways:Start with one core content piece (like a video or podcast) and build everything else around itUse AI tools like Opus.ai and ChatGPT to repurpose, caption, and schedule contentLet go of perfectionism—people want real, not perfectBusiness pages need “proof of life,” but don't require unique contentStructure before delegation: set up simple systems so a VA can step in and helpYour voice still matters—create the core content, then let tech and team handle the rest Resources:Simple Strategies Newsletter: https://resources.shellyniehaus.com/tipsNext Step Simplification Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideWomen Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

n this Back to Business Coaching Week edition, we dive into a Marketing Makeover Strategy Session with Carrie Simpson of Forget Me Not Social — a boutique marketing agency specializing in Pinterest. Carrie is just starting her service-based business and wants to build an email list, set up her systems, and move beyond social media to nurture her dream clients.In this live coaching call, we map out her next steps, including:Why all roads should lead to your lead magnetHow to pick an email service provider (and why I love ConvertKit)What to include in your first nurture sequenceHow to keep things simple and sustainable so you actually take actionWhether you're brand new to email marketing or know you've been avoiding it, this episode will give you clarity and confidence to just start.Key Takeaways:Build your list from Day 1 — Even before you have a website or offer, start collecting emails.Start simple — One great lead magnet + one solid email sequence is enough to build momentum.Choose tools you actually enjoy using — If your tech feels clunky, you won't use it.Segment your audience — Tagging email subscribers allows you to speak directly to their needs.Don't overthink it — Progress over perfection. Done is better than perfect! Resources:Simple Strategies Newsletter: https://resources.shellyniehaus.com/tipsNext Step Simplification Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideWomen Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Guest: Andy Seeley, CEO of Creatively DisruptiveHost: Virginia PurnellDuration: ~43 minutesWhat You'll Learn:How Andy transitioned from sales into strategic marketingThe biggest marketing mistakes small business owners makeWhy consistency beats quantity every timeWhich platforms work best for local engagementHow to dip your toes into paid ads without wasting moneyThe easiest way to build online trust (hint: Google Business profile!)Connect with Andy:Website: creativelydisruptive.comInstagram: @ashworthstrategyFacebook: @creativelydisruptive 

“Don't give up. The world needs what you're building.” Michael Dargie connects with Jeremy LaDuke, founder of Epic Nine and author of Climb, for a conversation about marketing, reinvention, and what it means to find purpose after leaving everything behind. This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world. Jeremy opens up about transitioning from ministry into the creative business world—with nothing but his design skills and a Craigslist hustle. From freelancing to founding an agency, he's built his career helping small businesses get a grip on marketing and grow without getting scammed. He also shares the story behind his book Climb, a hybrid of business strategy and narrative fiction that gives business owners a step-by-step roadmap to smarter branding and community engagement. This episode is for rebels building the thing that doesn't yet exist—and doing it with heart, hustle, and a view of the Smokies. Quotable Quotes “Hope is what moves the world forward.” “Design was the only marketable skill I had after ministry.”  “Don't give up. The world needs what you're building.” “If you're forgettable, you're wasting your money.” “Marketing is about empathy. Full stop.” Episode Highlights Craigslist Hustle | Freelance gigs and building a business From Ministry to Marketing | A leap of faith and strategy Epic Nine Origins | Serving businesses under $1M in revenue Writing Climb | A practical guide wrapped in a fictional story Marketing Myths | The truth about SEO, badges, and BS Smoky Mountains | Hiking, waterfalls, and perspective Classic Ride | His pristine 1983 F-150 gets street cred Nerd Alert | Chess club president and sci-fi aficionado Netflix Pick | The Peripheral and quantum mechanics Rebels in Waiting | Your hope is your strategy—don't quit LINKS FROM EPISODE The Climb Book + Community (theclimb.guide) Jeremy on LinkedIn (linkedin.com/in/jeremyladuke) Get Your Copy of Michael's Book: "BrandJitsu™: Move Your Brand From 'Meh' To Memorable" Indigo | Barnes & Noble | MichaelDargie.com

BONUS EPISODE 357: Someone Has to Be the Most Expensive – Why Not Make It You? with Andrew Griffiths In this bonus episode, I'm sharing something a little bit special with you – a repurposed chat from a recent LinkedIn Live I hosted with the incredible Andrew Griffiths – bestselling author, speaker, and all-round legend. Andrew is not only one of my personal mentors, but also my closing keynote speaker for the 2025 Social Media & Marketing Conference in Melbourne on 29 August. We sat down to talk about a BIG topic: charging what you're worth – and why so many business owners still hold themselves back when it comes to pricing. We cover: Why now is exactly the right time to review your pricing How confidence, mindset, and value perception all play a role Why product and service-based businesses alike need to embrace being “the most expensive” The real cost of saying yes to discounts (and the thousands you could be leaving on the table) If you've ever second-guessed your pricing, undercharged for your brilliance, or told yourself “now isn't the right time to increase my rates”, this episode is a must-listen.

Got questions about marketing your small business? You're not alone—and you're in the right place! In this video, I'm answering some of the most common (and most urgent) marketing questions small business owners ask, including: ✅ How do I get more visibility online? ✅ Which marketing strategy actually works for small businesses? ✅ How do I market with a small (or non-existent) budget? ✅ Do I need to be on every social media platform? ✅ What's the fastest way to get new customers? Whether you're just starting out or trying to level up your marketing, these answers will give you practical guidance, smart strategies, and real-world tips you can start using today. GET YOUR GOOGLE BUSINESS PROFILE HERE: https://business.google.com/us/business-profile GET YOUR GA4 ACCOUNT HERE: https://marketingplatform.google.com/about/analytics GET OUR FREE SMALL BUSINESS MARKETING RESOURCES HERE: https://www.foxsocialmedia.com/resources-for-free

At 18, Jayson Alexander wasn't racing go-karts or growing up in a motorsports family. He was in his bedroom, learning to drive through video games. Today, he's a NASCAR driver and founder of Jayson Alexander Racing—running a full-fledged brand while juggling college, lacrosse, and military service.In this episode of Be A Marketer, Dave Charest, Director of Small Business Success at Constant Contact, talks with Jayson and his teammate, Shane DiMantova, who leads PR and social media for the team. Together, they've built a loyal fan base by treating their racing operation like a business, from segmenting email lists to planning content calendars around class schedules."Even when we're not at the track, we still try to build it up as much as possible," Jayson says. "I see a lot of drivers that, if they're at the track, great, they're posting. If they're not, they're just gone. We want to make you think we're racing every weekend—even if we're off for a month." Shane adds, "Without Constant Contact, we'd be chickens with our heads cut off.”They share how they use automation, segmentation, and SMS to grow fan engagement, boost merch sales, and pitch sponsors—even on off weeks. Their approach proves that with the right tools and a plan, small teams can move fast and grow big.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional ResourcesUnderstanding contact segmentationCreate a segment of contacts by choosing specific criteriaUsing contact lists, tags, and segments based on your list sizeCustomer Spotlight: Jayson Alexander Racing Stays in the Fast Lane with Constant Contact Meet Today's Guests: Jayson Alexander and Shane DiMantova from Jayson Alexander RacingJayson Alexander

Still using Yoast for SEO on your WordPress site? In this episode of Search Smarts, host Bob Brennan discusses Rank Math, the powerful plugin that's quickly becoming the go-to for WordPress optimization. From setup and schema to redirections and rich results, Bob breaks down everything you need to know to make the switch and boost your rankings. Whether you're launching a new site or refining an existing one, this episode is packed with actionable insights to help you optimize smarter. Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us

Overwhelmed by AI? You are not alone. From endless tools to shiny promises, it can feel impossible to know where to start.In this video, I will walk you through a simple, human-centered roadmap to using AI in your small business marketing. Learn how to stay true to your voice, train your tools, and protect client data without stress.✨ You will learn ✔️ What AI can help you with today ✔️ How to pick your first simple project ✔️ How to train AI to match your voice ✔️ Privacy and data tips to protect trust ✔️ Pro tools that make it easier

In this episode of Big Dreams Great Teams, Paula Maidens is joined by messaging strategist, copywriter, and ChatGPT trainer Tahnée Sanders, founder of The Strategy Studio. Together, they explore the common frustrations that come with outsourcing marketing, particularly when the results don't quite “sound like you.”Tahnée shares why so many small business owners end up rewriting the content they outsource, and reveals the real issue behind most marketing challenges: messaging. She explains why creating a strong messaging strategy is essential before hiring a marketing team or copywriter, and how using AI for marketing can be powerful.From the difference between ChatGPT and Claude to how to train AI tools to reflect your tone of voice, this conversation is packed with practical advice for business owners who want to streamline their marketing, get better results, and maintain authenticity.This is a must-listen for anyone looking to scale their marketing efforts, whether they're hiring help or exploring using AI for marketing in their business.WHAT YOU'LL LEARN:Why marketing hires often miss the mark in small businessesThe critical missing piece that leads to disappointing outsourced contentHow to know if your business is truly ready to delegate marketingStrategic tips for using AI without sounding robotic or genericThe role of a messaging strategy in ensuring brand consistencyHow to get started with using AI for marketing in a more personalised and effective wayEPISODE CHAPTERS00:00 – Welcome & Guest Introduction02:00 – Why Marketing Hires Often Don't Work Out05:30 – The Hidden Power of Messaging Strategy08:45 – Why Assumed Knowledge Breaks Outsourcing12:30 – When & How to Review Your Messaging15:30 – ChatGPT vs Claude: Which AI is Best for Business?18:30 – How to Train Your AI to Sound Like You22:00 – Should We “De-AI” Our Marketing Content?26:00 – Smart Tips for Using AI for Marketing Effectively30:00 – Where to Learn More from Tahnée LINKS MENTIONED:✨ Download Tahnée's ChatGPT Brand Voice GuideGet her 3-prompt Brand Voice Mastery Guide to start sounding more like you in under 20 minutes: https://thestrategystudio.myflodesk.com/qy35mtsskb

Does your business feel like it's constantly doing all the things but not seeing the results you want?Emma Easton, founder and “chief bolloxologist” of Business Bollox, joins the Be A Marketer podcast to talk about the trap of overcomplicating marketing and why simplicity and clarity are the real secret weapons for small businesses.In this episode, Emma and Dave dig into the pressure business owners feel to show up everywhere and post constantly, and how that noise can actually get in the way of meaningful connection. You'll hear why marketing needs to start with your business model, how to reframe what “strategy” really means, and how to get your time and focus back.Whether you're new to marketing or feeling stretched thin, this episode is a refreshing reminder that doing less but doing it with intention can actually lead to more.Additional Resources:Optimize the subject line of an emailA/B test an email subject lineMeet Today's Guest: Emma Easton

EPISODE 355: The Number One Thing You Need to Know When Launching Got something exciting in the works – a new product, a service, a book, maybe even a podcast? Then this episode is for YOU. In today's chat, I'm sharing my best launch advice ever – the kind that turns “meh” launches into momentum-building, community-powered rollouts. Spoiler alert: showing up with your launch already done is a marketing misstep. Instead, I'll walk you through how to bring your people on the journey so they're ready to buy when you're ready to sell! Plus, I dive into my own book launch experience and show you exactly what a six-week runway launch strategy looks like – step-by-step. Oh, and before you go – have you grabbed your ticket for the 2025 Social Media & Marketing Conference yet? Head to socialmediaandmarketing.com.au/conference to get yours before Early Bird ends!

One of the most-listened and shared episodes of 2024 - an episode that multiple people reached out months later to say "this single episode helped me launch my business." So, that's cool. It's on standing out in a crowded market, and it's on mice. Specifically, the guy who got rid of ours. There are four lessons, a framework, Customer Journey Mapping and the Feature Fold. TackleboxIdea to Startup NewsletterIdea to Startup BotSugar (but it stinks)00:30 Intro02:00 We've Got Mice05:15 The Mouse Man's Funnel07:50 Smooth Jazz08:21 One - Build Your Funnel to Match Customer Emotion11:45 Good Questions For Your Funnel12:30 Two - Contrast from the Feature Fold14:30 Saving your Customers a Decision15:53 Three - Take Yourself Seriously19:14 Four - The Things Other People Stink At22:14 The End22:50 Recap of the Four Lessons

Send Us a Message (include your contact info if you'd like a reply)Cracking the code on client acquisition is perhaps the most common challenge facing divorce coaches at every stage of their careers. In this candid, strategy-packed episode, Debra and Tracy tackle the question they hear most frequently: "How do I find clients?" Drawing from years of experience building successful practices and mentoring coaches, they reveal seven powerful, field-tested strategies that go far beyond superficial marketing tactics.At the heart of their approach lies a fundamental truth—successful client acquisition in divorce coaching depends on authentic relationship-building rather than flashy marketing schemes. Tracy and Debra emphasize the importance of defining your ideal client avatar with precision, explaining that "specificity is your superpower" in connecting meaningfully with potential clients. They share that approximately 70-80% of successful coaches find clients through strategic referral partnerships with professionals ranging from attorneys and therapists to hairstylists and personal trainers—essentially anyone your ideal client might confide in during their divorce journey.The conversation flows through practical digital marketing approaches (including website essentials and content creation), community involvement strategies, directory listings, testimonial gathering, and follow-up systems. Throughout, Debra and Tracy punctuate their advice with real-world examples from their own experiences and those of coaches in their community. Their guidance is refreshingly honest, acknowledging that building a coaching practice takes patience and persistence, especially in a field where clients need to trust you with such vulnerable aspects of their lives.Whether you're just starting out or looking to grow an established practice, this episode provides a roadmap for connecting with the clients who need your services most. Join the Divorce Coaches Academy community for ongoing support, case consultation, and practice-building guidance from coaches who've successfully navigated the path you're on. Learn more about DCA® or any of the classes or events mentioned in this episode at the links below:Website: www.divorcecoachesacademy.comInstagram: @divorcecoachesacademyLinkedIn: divorce-coaches-academyEmail: DCA@divorcecoachesacademy.com

With 80% of new businesses seemingly destined to fail, the odds are stacked against most entrepreneurs. But today's guest is on a mission to shift that equation. From overcoming financial hardship and a lawsuit that nearly bankrupted him to reshaping his leadership style and creating a winning team culture, today's conversation is all about what it takes to build and scale a thriving business. Mike Konrad is the founder and CEO of Aqueous Technologies, a public speaker, podcast host, and author of The Reluctant Entrepreneur. Mike shares his 40-year journey in the electronics manufacturing industry, from leaving his corporate job in the early 90s to create an innovative business through dedication and a core belief that reliability matters. In this conversation, you'll hear how Mike navigated the operational challenges of entrepreneurship and underwent a profound transformation as a leader. He shares how building a sustainable company required evolving from naivety to knowledge, from arrogance to savvy, and from poor risk assessment to awareness.  One of his biggest breakthroughs came when he recognized the need to set aside his ego—the very trait that helped launch the business—to empower others, hire smarter, and scale with intention. In this podcast interview, you'll learn:  Why the traits that help start a business often sabotage its long-term growth. The costly lawsuit that nearly ended Mike's company—and how his ego and tenacity helped survive it. How naivety and bad risk assessment fueled his early success. Why company culture and team fit are critical for new hires in a growing company. How counterintuitive ideas from a mentor helped shift his mindset and achieve greater success. Find All Interview Resources Here - www.bayntree.com/114 Download your copy of The Entrepreneur's Financial Planning Checklist!

Episode 353: Instagram and Google Are Now in Bed Together – What This Means for Your Biz! Big news in the digital world! From 10 July 2025, your Instagram content (yep – posts, Reels, carousels and videos) can now appear in Google search results if you've got a public professional account. What does that mean for your business visibility? More eyes, more clicks… but maybe a little more pressure too. In this episode, I break down what's changing, how it affects you as a small business owner, the pros and cons (yes, there are a few “eep” bits!), and – of course – what you should do next. Plus, I'm answering the big question: Will this help grow your Instagram followers – or just boost your visibility? Grab a cuppa, hit play and let's chat strategy, SEO, and how to make your content work harder for you – without working harder yourself!

Send us a textIn this episode of Imperfect Marketing, I sit down with Sena Wheeler, founder of Sena Sea and a fifth-generation fishing industry entrepreneur. What started as a Thanksgiving road trip idea turned into a thriving business selling premium, sustainably-caught Alaskan fish—and email marketing was at the heart of it.Sena shares how she transformed her passion for food science and fish into a profitable business by embracing email marketing as her primary sales channel. We explore:Building a Brand with a StoryGetting Started with Email MarketingWriting Emails That SellCopywriting Lessons and ResourcesGrowing the Email List and Growing RevenueKey Takeaways for Entrepreneurs and Email MarketersTreat writing like a core business skill—because it isEmail marketing is a powerful tool, even (or especially) in “boring” industriesSelling doesn't have to be pushy—it can be a natural extension of connection and valueWhether you're just starting to build your email list or looking to deepen your connection with your audience, this episode offers real-world insight into how consistent, authentic storytelling can fuel business growth—one email at a time.Are you ready to stop overthinking your emails and start writing ones that actually sell? Tune in and get inspired to lean into your inner writer—because yes, you are one.Connect with Sena:Website: https://www.senasea.com/Instagram: https://www.instagram.com/SENASEA_SEAFOODSFacebook: https://www.facebook.com/senaseafoods/Pinterest: https://www.pinterest.com/SenaSeaWild/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

David Derryck, founder and CEO of BuyBlack.org, came across a powerful quote: "People always talk about what would they have done during the time of slavery or during civil rights era. And the answer is, whatever you're doing right now."That moment sparked what would become BuyBlack.org, a platform that has grown from 10,000 to over 50,000 listings of Black-owned businesses across the country. What started as David's passion project in 2022 is now a comprehensive ecosystem helping consumers discover and support Black-owned businesses while providing those businesses with marketing tools and resources."Our mission just as an organization is to drive traffic and revenue to black owned businesses," he explains in this episode of Be a Marketer.What marketing strategies are working for BuyBlack.org? In this episode, David and host Dave Charest, Director of Small Business Success at Constant Contact, explore how the platform uses email automation, digital advertising co-ops, and community engagement both online and offline.Tune in to hear how David built partnerships with organizations like Constant Contact, why certification matters for Black-owned businesses, and how a parade float became one of his most meaningful marketing moments.Additional Resources:Create and manage an automated Welcome EmailUnderstanding contact segmentationUsing click segmentation in an emailMeet Today's Guest: David Derryck of BuyBlack☕ What he does: David Derryck is the founder and CEO of BuyBlack.org, a mission-driven platform based in Oakland, California that helps consumers find and support Black-owned businesses across the country. What started as a passion project during the pandemic has grown into an ecosystem with over 50,000 listings and counting. 

In this episode of Owned and Operated, John and Jack dive into one of the most common questions in home services: Should you buy a business or build one from scratch? Focusing on HVAC and plumbing companies, they break down the pros and cons of each path—sharing real-world insights on risk management, startup challenges, and acquisition strategy. Whether you're eyeing your first location or expanding your footprint, this episode helps frame the decision around your skills, experience, and resources.They cover everything from interest rates and international contracting to the realities of marketing and cultural fit in small business ownership. While John and Jack don't always agree, they align on this: success in HVAC and plumbing comes from understanding your strengths, knowing your limits, and being in the game. This is a must-listen for anyone serious about growing in the trades.

LISTEN TO THIS EPISODE IF YOU WANT SOME QUICK, ACTIONABLE ANSWERS TO MY COMMUNITY'S TOP QUESTIONS ABOUT PRODUCT-BASED BUSINESSToday's episode is a rapid-fire Q&A, pulled straight from Slack questions in our community. We're covering a mix of the most pressing concerns - everything from marketing bumps to sales plateaus to running smoother operations.In this episode, you'll get simple steps you can apply right away around:Boosting your launch awareness with smart positioningTroubleshooting low cart conversionsStreamlining order fulfillment and shipping processesBalancing content types for consistent growthMaking your brand feel cohesive from product page to packagingIf you've ever wished someone would just cut to the chase and give you clear, direct answers that you can use today, this episode is for you.TOPICS WE DISCUSS: Product-Based Business Tips, Small Business Marketing, Sales Optimization, Operations Efficiency, Rapid-Fire Q&AJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

Thinking of starting a new business? Or wondering if it's finally time to take a big leap? In this episode of Blue Collar Millionaires, we're diving into the real conversations happening inside our 225,000+ strong community. From buying businesses to overcoming growth ceilings, we tackle the risks that actually move the needle and the distractions that hold you back. We cover: ✅ Why starting another business might be hurting you ✅ How buying routes or businesses can shortcut your success ✅ The mindset shift from grinding in the weeds to building real wealth ✅ Alternative retirement strategies outside of your 401(k) ✅ Partnering with the right people for exponential growth These are the plays we've run, the mistakes we've made, and the advice we wish someone had given us years ago.

Kristina is getting real about a potentially unpopular take that might just reshape the way you think about the busy seasons in your business. We all know the feeling of a busy season where we think we don't have the time to post, podcast, or promote what's making us busy. Though this is when it's actually most important and most impactful for you to show up online.When your business is thriving, when you're landing dream clients, speaking at events, or finally hitting milestones— that is when your audience is watching you most.In this quick Community podcast, Kristina explains how showcasing your wins when you're most busy is a magnet for more opportunities, and how even the smallest behind-the-scenes moments can build your authority online. Visibility matters in seasons of growth.This isn't about hustle culture. Rest is necessary. But if you've got the energy and excitement, ride the wave! Your community wants to see the magic you're creating.Tune in and let this be your pep talk to proudly share the work you're doing—make time to post, because people want to see it, trust me.Mentioned in the Episode:Want to build a business with community at the core? Join us inside The Social Business Club and use code PODCAST to get your first month for just $1.The Wellness LabSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Andrea Marquez didn't set out to "just" launch a podcast. She built a fully branded experience, with research, structure, and intention behind every episode.As the host and Senior Producer of This Is Small Business, Amazon's podcast for entrepreneurs, Andrea treats the show like a product. That means creating branding guidelines, defining listener personas, building workflows, and committing to quality long before the first mic check."We make sure to stay true to both of these," Andrea explains. "We're thinking about what our listener will take away from the story we're telling, while staying authentic to the person or business featured in the episode—our guest." That dual focus shapes every decision, from production to promotion.In this episode, Andrea joins Be A Marketer host Dave Charest to talk about why strong creative work starts with strategy. She shares how frameworks like "the five whys" and "test, fail, learn fast" help founders focus, why social media might not be the best marketing channel for a podcast, and how showing up consistently builds trust and community.Additional ResourcesA/B test an email subject lineUsing the audience growth centerGrow your contact list with sign-up formsEnable Text to Join to grow your listUse an email to grow your contact listMeet Today's Guest: Andrea Marquez from This is Small Business 

Send us a textGreg and Mike unpack the latest in local search: an uptick in suspensions, why AI overviews are shifting lower on SERPs, and what local businesses must do to thrive in an AI-dominated search world. Also, a pig roasSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textEver wonder how to grow your business without constantly chasing leads?In this episode of Imperfect Marketing, host Kendra Corman sits down with podcast guesting expert Julie Fry to unpack the power of effortless visibility—and why podcast interviews are the underused goldmine of relationship-based marketing.Julie shares how one early (and very imperfect) podcast appearance led to $40,000+ in business, and how you can replicate that success—without being salesy or pitching to the wrong shows. From defining your goals to landing on the right podcasts and delivering value that gets remembered, this episode is full of practical wisdom and confidence-building insights.

** Purchase your 2025 Social Media and Marketing Conference ticket for $199 here: https://www.socialmediaandmarketing.com.au/351 ** Episode 351 – How to Do “The People Stuff” Better in Your Business with Amy Christopherson Got a team? Thinking about building one? Or just wondering how to lead better without losing your mind (or your weekends)? This episode is for you. This week on the Small Business Made Simple Podcast, I'm joined by HR expert and small business champion, Amy Christopherson from Grounded HR. Amy's on a mission to make the “people part” of business less daunting and more empowering—for you and your team. Whether you've got a handful of contractors or a fast-growing squad, we're diving into how to lead with purpose, put solid contracts in place (hint: not the ChatGPT kind), and create a culture that makes people want to stay. Tune in for practical HR advice, real talk about hiring fears, and a timely reminder that investing in people is actually investing in your profits.

Learn about his bestselling book, 'No More Average,' and how you can elevate your social circle to achieve greater success. Along the way, Andy shares insights on managing a growing team and integrating AI into business processes. Don't miss this inspiring story filled with actionable takeaways for aspiring entrepreneurs.00:00 Introduction: Elevate Your Social Circle00:45 Meet Andy: Marketing Expert and Entrepreneur01:17 The Power of Webinars in Business02:02 Andy's Entrepreneurial Journey04:05 Building a Successful SaaS Business10:10 Navigating Challenges in Business Growth14:05 No More Average: The Book16:30 Conclusion: Connect with Andy Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

** Come Along to the 2025 Social Media and Marketing Conference in Melbourne - in August - get your tickets here: https://www.socialmediaandmarketing.com.au/conference   The Real Reason Businesses Are Closing (And How to Stay Ahead) - Podcast Episode 349 Innovation. It's not just a buzzword, it's the lifeline of business. In this episode of the Small Business Made Simple Podcast, I'm diving into what happens when businesses stop evolving. Spoiler alert: they start disappearing. Think iconic brands like Katies and Just Jeans or long-running shows like The Project and Q&A, gone, not because they weren't loved, but because they didn't innovate. So, let me ask you this, when was the last time you did something innovative in your business? In this honest and action-packed episode, I explore: What innovation really means for small business owners (and no, it's not just shiny tech) Why marketing and innovation are the only two things that truly matter in business How I'm walking the innovation talk by launching the 2025 Social Media & Marketing Conference Whether you're stuck in the “this is how we've always done it” cycle or ready to shake things up, this episode is your nudge (or maybe your push!) to get curious, get courageous, and start innovating. Tune in now, because doing what you've always done may not get you where you want to go next.

MARKETING MESSAGE WITH EMOTION When you create your call to action in your podcast, you need a powerful marketing message. You need to inspire your audience into action. People buy with emotion. Then they justify that purchase with logic. Your marketing message needs to stir emotion within your potential clients.   00:00 "Stir Emotions to Attract Clients" 06:11 Corporate Sales Journey Reflection 06:54 Entrepreneurial Challenges and Marketing Insight 12:17 Hewlett Packard's Transformative Culture 14:22 Affordable Marketing Feedback Strategy 17:52 Product Brand Clarity Essentials 22:05 Cheese and Crackers Surprise 25:33 Importance of Market Research 30:05 "Master Your Message Program" 32:01 "Opinion Diversity in Marketing" 36:55 Realtor Specializing in Divorce Sales 39:15 Defining Your Target Audience 41:21 "30 Seconds to Impress" 44:27 "Podcast Coaching Session Offer"   GET YOUR MARKETING MESSAGE TO LAND Do you ever feel like your podcast marketing message just isn't landing with your audience? You're crafting awesome content, but somehow your message isn't converting listeners to clients. This week, I sit down with business strategist Nicki Chang-Powless to dig into the secrets behind creating a compelling, actionable marketing message for your podcast and business. If you want your audience to grow—and more importantly, move them to action—this episode is tailor-made for you. LEAD WITH CONNECTION, NOT CONTENT Your audience listens for companionship. They aren't downloading your latest episode just to be informed—they want to feel connected, understood, and guided. If your call to action only shows up at the end of your show, you're missing out! Listeners don't always make it to the last minute. We break down how to bake your call to action and marketing message throughout your show. This allows you meet your audience where they are and inspire them to take the next step. It's not about dumping information. It's about creating relatable, emotionally resonant moments that build trust and authority. THE POWER OF TARGETED MESSAGING In the episode, Nicki drives home the essential truth: if you're marketing to “everyone,” you're speaking to no one. We talk about how getting laser-focused on your target audience changes everything. Imagine you're a massage therapist—what you say to a stressed-out parent versus a retired senior makes all the difference. Nicki lays out how to tailor your marketing message so it resonates with the exact audience you want to attract. We dig into practical strategies for clarifying your product brand, refining your offer, and using feedback and collaboration to fine-tune your pitch. COLLABORATION & CONSISTENCY WIN Nicki reveals her biggest lessons from corporate life at Hewlett Packard: the magic of collaboration and consistency. We explore actionable ways you can bring group feedback into developing your marketing message, A/B testing your ideas—without the massive budgets of big brands. We also talk about the increasing competition for attention in today's digital world. The average prospect needs 62 touchpoints with your brand before they're ready to take action. That's why consistency in your podcast message, branding, and calls to action is more important than ever. TURNING LISTENERS INTO CLIENTS So, how do you make your marketing message truly work? It starts by knowing your audience, articulating your unique value, and making every touchpoint count. Whether you're working on your website, your 30-second intro, or speaking at a networking event, we share real-world examples and simple frameworks. Plus, don't miss Nicki's free gift... “How to Impress When You Only Have 30 Seconds”. This is perfect for nailing your introduction and getting prospects to lean in and say, “Tell me more!” Download this resource at www.PodcastTalentCoach.com/impress. LET'S CREATE YOUR MARKETING MESSAGE If you're ready to transform your podcast—and your business—by creating a marketing message that inspires action, this episode of Podcast Talent Coach is your blueprint. And if you want personalized help building your strategy, apply for a free coaching call at www.PodcastTalentCoach.com/apply. Let's start making your message matter!

Angeli went from charging $500 retainers to building a boutique social agency serving small businesses—with over $14K/month in recurring revenue… and she's on track for her first $20K month.In this episode, she shares how she shifted her pricing, rebuilt her offers, and started closing deals confidently on sales calls —all while raising a family. If you're tired of undercharging or want to build a version of your business you haven't seen yet, this is the blueprint.Whether you're running solo, stuck in the $5–8K/month range, or ready to start landing $3K retainers, Angeli Keaton's story will show you what's possible.

Send us a textWant to Save 30+ Hours a Week and Future-Proof Your Business? Here's How Tech and AI Make It Happen with Tom AltmanIf tech overwhelms you but you know it could change the way you work and market—this episode is your gateway to clarity.Tom Altman, longtime CIO/CTO, tech strategist, and AI advocate, joins me to talk about how small businesses can stop drowning in complexity and start using technology to scale smartly. From cutting proposal time in half to turning AI into your standard operating procedure assistant, Tom shares no-fluff insights that save time, reduce stress, and help you grow—even as a team of one.We cover:

    If you've been told never to sell in your welcome email, think again. In the latest episode of The Blogger Genius Podcast, I sat down with email marketing expert Kylie Kelly, who shares a powerful, unconventional strategy: selling in your very first email. And guess what? It works. If you're trying to grow your email list, convert subscribers into customers, and make sales without waiting weeks or months, this post is for you. Show Notes: MiloTree Kylie Kelly AI Ebook Prompt Generator Free Canva ebook template AI Freebie Prompt Generator Email Sales Templates Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: YouTube iTunes Spotify Why Most Creators Get Email Wrong A common myth in email marketing is that you need to “warm up” your audience before making any offer. Kylie calls this out. Why wait, she asks, when your new subscriber is most engaged right now—immediately after signing up for your freebie? This is the moment they're most open to hearing from you. They've just said, “Yes, I trust you.” So why not show them exactly how you can help? Here's What to Do Instead Kylie breaks it down simply: ✅ Send a single, value-packed welcome email Instead of a 5-part welcome sequence, Kylie delivers the freebie and introduces herself and sells—all in the same email. ✅ Include your offer in the PS She doesn't hit people over the head with it. She simply adds a quick, “P.S. I also have this membership—check it out if you're ready to go deeper.” That's it. And it converts. ✅ Follow up with a short nurture sequence After that first email, she sends a few value-packed emails that build trust and explain the benefits of her offer. This works because it's honest, direct, and respects the reader's time. Want to Build Your Email List Fast—Without Social Media? You don't need a huge following or a complicated funnel to grow your list.

Send us a textIn this episode of Marketing Espresso, I tackle one of the most common frustrations I hear from business owners: “I don't have time to market!” Whether you're juggling client work, running a team, or just trying to survive the daily grind, marketing often gets pushed to the bottom of the list. But here's the thing - if you're not intentionally marketing your business, you're leaving growth (and money) on the table.I break down how to carve out time in your week, how to avoid the dreaded two-hard basket, and why treating your own business like a client is the real secret to consistent growth. Plus, I share my honest thoughts on skill gaps, con artists in the marketing world, and why marketing should be taken just as seriously as your accounting and legal.If you've ever said “I don't have the time or the skills to market my business,” this one's for you.In This Episode, I Cover:Why “no time” isn't a valid excuse - and what to do insteadHow procrastination often masks fear and lack of directionWhat it means to work on your business, not just in itThe ‘Do It, Dump It, Delegate It' framework for marketing tasksHow to prioritise marketing without burning outWhy strategy must come before tactics (and not from an influencer)Creating sustainable marketing habits - even if you don't love the processSubscribe & Review If you loved this episode, share it with someone who needs to hear it. And if you haven't already, please leave a review. It helps more people find the pod and keeps me caffeinated (emotionally, at least).DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

I want to hear your thoughts about the show and this episode. Text us here...What if your marketing actually worked, not just looked good?In this episode of Casa De Confidence, Julie sits down with Liz Johnson, President and Principal Consultant of Mountain View Marketing, a powerhouse agency helping small and mid-sized businesses scale sustainably through smart branding, strategic outreach, and ROI-driven marketing.With 20+ years of experience, Liz breaks down:The biggest branding mistakes small businesses make (and how to fix them)Why strategy should always come before tacticsHow her team helped businesses grow up to 300%—without a single contractWhat it really takes to create marketing that connects and convertsHow to rebuild after a bad agency experienceIf you've ever wondered why your marketing isn't giving you results—or how to create a brand that actually grows your business—this episode is a must-listen.What You'll Learn:The difference between marketing that looks good vs. marketing that performsHow to align your brand with your business growth goalsWhy relationships, referrals, and ROI are the secret sauce for longevityHow to confidently choose the right marketing support for your stage of business

Welcome back to The Power Lounge. In "Pin With Purpose," host Amy Vaughn engages with Pinterest marketing strategist Dana Joan Johnson, founder of Styled Pin Collection. Together, they explore how Pinterest can revolutionize strategies for creative entrepreneurs and business owners seeking an alternative to the relentless pace of daily social media posting.Amy and Dana discuss Pinterest's potential as a visual search engine, emphasizing its ability to generate consistent, high-quality traffic to websites, content, and offerings. Dana shares her transition from the wedding industry to digital marketing, highlighting her dedication to sustainable marketing systems that prevent burnout. If navigating ever-changing social trends feels overwhelming, this episode provides practical strategies and valuable insights.Tailored for both product-based businesses and service providers, listeners will learn how to repurpose existing content, optimize with effective keywords, and develop a Pinterest strategy that continues to deliver results over time. Additionally, Dana addresses common Pinterest misconceptions and explains the importance of clarity, consistency, and relevance in achieving pinning success.Dana Johnson brings a unique perspective as a former wedding professional turned educator. Through The Styled Pin Collection, she empowers creative entrepreneurs with strategic, on-brand Pinterest content. By focusing on simplicity and authenticity, Dana helps businesses enhance their visibility and traffic without the constant pressure of daily social media engagement.Join this conversation to refine your Pinterest strategy and drive meaningful results for your business.Chapters:00:00 – Introduction01:58 – Pinterest: Beyond Aesthetic Inspiration04:06 – Pinterest Strategies for Wedding Planning09:38 – "Timeless Wedding Content Strategy"11:38 – Educational Content Drives Quality Leads15:14 – "Maximize Impact Through Repetition"19:12 – "Unbranded Searches and Content Strategy"19:53 – Empowering Consumers Through Value26:24 – Content Refresh and Repurposing27:49 – Maximizing Pinterest for Existing Content31:24 – Effective Visual Communication Strategies35:33 – "Encouragement to Speak at Conferences"37:26 – Twitter's Marketing Challenge: Unrelated Trends41:00 – "Year-Round Barbecue Marketing Strategies"46:08 – "Show Your Face in Marketing"46:56 – "Upcoming Master Classes Announcement"49:34 – OutroQuotes:"Work smarter—create evergreen content that delivers lasting value."- Amy Vaughan"Strategy beats hustle. Plant the right seeds to ensure your business grows long after you're done."- Dana Joan JohnsonKey Takeaways:Pinterest is a Powerful Search Engine, Not Just a Social PlatformStrategic, Sustainable Marketing Beats Social BurnoutEvergreen Content is Your Secret WeaponKeywords (and Simplicity!) Unlock Pinterest GrowthRepurpose, Schedule, and SimplifyEducate and Empower to Inspire TrustMeasure What Matters: Beyond ImpressionsPinterest's Future: Visual Search & Year-Round OpportunityConnect with Dana Joan Johnson:LinkedIn: https://www.linkedin.com/in/d-m-johnson/Website: https://ddvirtualmanagement.com/Check out PROJECT 300:PROJECT 300 Website: https://www.project300.co/PROJECT 300 LinkedIn: https://www.linkedin.com/company/project-300-llcPROJECT 300 Instagram: https://www.instagram.com/project300llc/Support the show

Keywords:  digital marketing, book writing, small business, marketing mistakes, SEO, content creation, entrepreneurship, marketing strategies, business development, online presence, self-publishing, children's books, marketing, writing, podcasting, Italian culture, pizza, entrepreneurship, book promotion, storytelling Summary:  In this episode, Mitch Beinhaker interviews Erica D'Arcangelo, a seasoned digital marketer with over 20 years of experience. They discuss the evolution of digital marketing, common mistakes made by small business owners, and the importance of consistency in marketing efforts. Erica shares her journey from working in healthcare marketing to running three successful agencies and highlights the challenges faced by entrepreneurs. Additionally, they delve into Erica's book, 'A Story About Pizza,' which reflects on her family's history and the impact of marketing on small businesses. In this conversation, Erica D'Arcangelo shares her journey from marketing professional to self-published author, discussing the challenges and successes of her first book and her new children's book series. She emphasizes the importance of marketing in the publishing process and the role of storytelling in connecting with audiences. Erica also introduces her podcast, 'Pizza Story Podcast,' where she explores Italian culture and the stories behind family-owned pizzerias. Takeaways Digital marketing is crucial for sales and business development. Erica has over 20 years of experience in digital marketing. The evolution of technology has changed marketing strategies. Small business owners often underestimate the effort required for success. Common marketing mistakes include outdated websites and poor SEO practices. Consistency in marketing is key to achieving results. Content creation should be relevant and regular to engage audiences. Building trust with clients is essential for successful marketing. Erica's book reflects her family's history and the importance of storytelling. Marketing requires ongoing maintenance and adaptation to changes. Erica self-published her first book after 20 years in marketing. Her book became a bestseller in the Italian history category. She is now working on a 12-book children's series about pizza. The first book in the series is titled 'P.H.O. Pizza.' Erica's podcast features interviews with family-owned pizzerias. Marketing a book requires a plan established well before publication. Outlining and storyboarding are crucial for writing a book. AI can assist in the writing process by providing structure. Writing a book takes time and dedication. Establishing an online presence is key for authors. Titles Mastering Digital Marketing: Insights from Erica D'Arcangelo The Journey of a Digital Marketer: Erica D'Arcangelo's Story From Healthcare to Marketing: Erica's 20-Year Journey Common Pitfalls in Small Business Marketing Sound Bites "It's an evolution of technology." "I published a 12 book children's series." "The podcast is called Pizza Story Podcast." "You need a marketing plan." "Outlining and storyboarding is essential." "AI is really good for providing guides." "It's going to take time to write a book." "You can interview people anywhere." Chapters 00:00 Introduction to Digital Marketing and Book Writing 03:36 Erica's Journey in Digital Marketing 06:01 The Evolution of Marketing and Technology 09:22 Challenges Faced by Small Business Owners 11:30 Common Marketing Mistakes and Solutions 15:11 The Importance of Consistency in Marketing 19:12 Erica's Book: A Story About Pizza 25:46 The Journey to Self-Publishing 30:59 Creating a Children's Book Series 36:49 The Art of Writing and Marketing a Book

Send us a textEver wonder what kind of email actually gets replies—and closes deals?In this refreshingly personal episode, host Kendra Corman takes you behind the scenes of one of her most successful emails ever. Spoiler alert: it wasn't a sales pitch. It was a story about a 3 a.m. road trip, a surprise stop at Buc-ee's, and how one moment of gas station magic sparked real business results.If you're struggling to make email marketing work for you, or if storytelling feels like a buzzword you can't quite harness, this one's a must-listen.

From Colorado ranch life to NFL stardom, Austin Ekeler has built multiple successful ventures through resilience and strategic marketing. In this episode, Dave Charest, Director of Small Business Success at Constant Contact, explores how the Washington Commanders running back applies the same determination to his business ventures as he shows on game day.As founder and CEO of the Austin Ekeler Foundation and Eksperience content platform, Austin shares how his early marketing efforts yielded diminishing returns until he discovered the power of audience segmentation. "What makes marketing successful? Consistency," Austin explains as he reveals how automated messaging and targeted communication transformed his business relationships.Austin candidly discusses his $1.2 million tech investment misstep and how that painful lesson shaped his more measured approach to business growth. His marketing journey began with simple email collection during his Twitch streaming days and gradually evolved as he expanded into multiple ventures, including real estate projects and an investment fund.Whether renovating high school weight rooms through his foundation or helping athletes connect with fans via Eksperience, Austin demonstrates how proper audience segmentation builds authentic relationships. His methodical approach offers a practical blueprint: start small, test strategies, learn from setbacks, and thoughtfully implement technology to maintain personal connections at scale - a balance of automation and hands-on engagement that any business can adapt for their marketing efforts.Additional resources:Create and Manage tagsUse the Automation Path Builder to add or remove tags from your contactsAutomatically send a series of emails when a contact joins your listMeet Today's Guest: Austin Ekeler of the Washington Commanders and the Austin Ekeler Foundation

ALERT! This episode is seriously valuable (like in a we-could-charge-for-this kind of way.) Get a pen and paper out and take notes!One of the best ways to get more eyeballs on your business is to be where people are already looking for you. And one of those places that people are looking for you... is PINTEREST.Pinterest is one of the most powerful but underused marketing tools for small businesses. In this practical episode, Pinterest expert Heather Farris walks us through exactly how to get started, what to post, and how to build a strategy that drives real traffic and sales. No fluff—just actionable Pinterest tactics you can start today.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/298CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

What happens when you take your marketing questions directly to the source, live and in person? You get real, unfiltered conversations with small business owners tackling everything from email strategy to AI content creation.To celebrate National Small Business Week, Dave Charest, Director of Small Business Success at Constant Contact, hit the road for live Q&As at Small Business Expo events in Boston and NYC. In this special “Ask Dave” edition of Be a Marketer, he answers real questions from real business owners on the spot.In this conversation, you'll hear insights on how to get started with marketing when you're new to it, ways to clean up and grow your email list, how introverts can build a content strategy that feels natural, and how to use automation, segmentation, and AI to stay consistent without burning out. Whether you're running a solo business or building a growing team, you'll walk away with honest, tactical advice straight from the field.Additional Resources:Getting started with Constant ContactUnderstanding contact segmentationSchedule and send an emailCreate a Social Post and schedule it to publish on social mediaCreate and activate an eventAutomatically send a series of emails when a contact joins your list"Ask a Trainer" Daily Drop-In SessionsKickbox integration with Constant ContactKeeping clean contact listsView the location of your clicks in the Email Heat MapUse the Content Generator to write email, landing page, social, and SMS content for youSCOREMeet Today's Guest: This episode features a wide range of small business owners who stepped up to the mic during our live Q&A sessions at the Constant Contact booth. From marketing agencies and HR consultants to spa owners, content creators, and market researchers, these entrepreneurs brought their most pressing marketing questions to the table.In their conversation with Dave Charest, Director of Small Business Success at Constant Contact, each offered a different perspective on the small business journey. You'll hear thoughtful questions about finding your audience, creating content that feels true to who you are, staying consistent with marketing efforts, and making technology work for you, not the other way around.As Sophie put it: “I'm trying to figure out the best way to connect with people when I'm stuck in that introverted way.” That moment captured exactly what this episode is about, meeting business owners where they are, and helping them build confidence and clarity with every step forward.These conversations were recorded live at the Small Business Expo events in Boston and NYC.Aleah Carter: Marketing professional at Jillian Circus, a full-service digital marketing agency based in Long Island, NY 

Simple Ways Small Business Owners Can Start Using AI  In this episode, host Bob Brennan shares two powerful and easy ways to implement AI into your small business: AI voice answering and AI chat integration. Using real-world examples from his own business, HelperTech, Bob demonstrates how AI can automate customer service, boost bookings, and deliver real ROI even after hours. What You'll Learn How AI voice systems can book appointments, offer pricing, and reduce no-shows. Why a clean, structured knowledge base is critical for AI accuracy. Practical ways small businesses can refine AI tools to maximize customer experience and profitability. Listen now to learn simple, actionable steps you can take to start using AI in your business today and gain an edge over your competition! https://www.localseotactics.com/how-you-can-implement-ai-into-your-business-today/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/    

Unlocking the Secrets of Social Media Marketing: Insights from Emma Tessler of Ninety Five MediaIn this episode of The Thoughtful Entrepreneur, host Josh Elledge chats with Emma Tessler, the Founder and CEO of Ninety Five Media. Emma shares her journey from solopreneur to agency leader, offering insight into how small businesses can scale through intentional content marketing. She also discusses the balance between creativity and data, the evolving role of social platforms, and why longer-form video is the future of digital engagement.Finding Balance in a Digital WorldEmma began the conversation by opening up about her personal growth journey—specifically how she's cultivated balance in a world driven by digital noise. After spending years pouring everything into her business, she realized the importance of unplugging and finding a creative outlet. For Emma, that outlet is needlepoint. It's a meditative activity that brings joy, social connection, and a refreshing break from screen time.Transitioning into her business, Emma introduced Ninety Five Media, a digital marketing agency that serves small businesses looking to grow their audience and convert followers into paying customers. The agency provides a full suite of services including strategy, content creation, community engagement, and performance tracking—so founders can stay focused on running their business without the overwhelm of managing their online presence.Emma also shared her outlook on social media trends. While many users feel disenchanted by algorithm shifts and platform saturation, she believes there's opportunity for brands that deliver meaningful, educational, and story-driven content. Longer-form video, especially on platforms like TikTok and Instagram, is outperforming short clips by increasing audience retention and deepening brand connection.About Emma TesslerEmma Tessler is the Founder and CEO of Ninety Five Media and host of the podcast Stop Scrolling, Start Scaling. With nearly a decade of experience in the digital marketing space, Emma leads a powerhouse team that helps small businesses create content that drives real growth. Her mission is to empower founders with strategies that convert and build community-driven brands.About Ninety Five MediaNinety Five Media is a full-service digital marketing agency helping entrepreneurs grow through strategic content creation and social media engagement. From content calendars to analytics, the agency specializes in delivering results without locking clients into long-term contracts. Their motto: create content that converts and builds lasting community.Links Mentioned in this EpisodeNinety Five Media WebsiteEmma Tessler on LinkedInStop Scrolling, Start Scaling PodcastKey Episode HighlightsWhy Emma uses needlepoint as a creative and mindful outletHow Ninety Five Media supports small business owners with done-for-you marketingThe importance of video—especially long-form content—for building trust and conversionsWhy data should drive your content strategy, not trendsThe power of community building in growing an online presenceConclusionEmma Tessler reminds us that...