Podcasts about small business marketing

SEO Expert vs. SEO Agency: Making the Right Choice for Your Business (Decision Makers Edition) with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode SummaryBusiness decision-makers constantly face the challenge of choosing between a solo SEO expert and a full-service SEO agency to drive their online growth. In this episode, host Favour Obasi-ike is joined by guests Marc McIntosh, (G.A.) Pimpleton, and Jolanta Kissoon Young to demystify this critical choice.The discussion unpacks the distinct roles of each provider, revealing that an expert acts like a specialist "doctor" for targeted advice, while an agency serves as a holistic "coach" for comprehensive execution. The conversation also ventures into the dark side of the industry, exposing common pitfalls and scams with firsthand accounts of fraudulent practices.Finally, the group provides a concrete, actionable framework for vetting a trustworthy partner, emphasizing the non-negotiable need for proven results and the power of earned trust to ensure your SEO investment translates into real business growth.Read New SEO Article: Is It Worth Hiring an SEO Expert in 2026? [Table Comparison]Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Key Takeaways for Business LeadersFirst, define your need before you hire. The most critical first step is to align your business stage with the right provider. An SEO expert is ideal for startups or businesses needing strategic advice, specialized audits, or tactical guidance ("seeing where the needle is"). A full-service agency is better suited for mid-to-large companies that require an aggressive, multi-disciplinary growth strategy and hands-on implementation ("moving the needle").Second, "receipts" are non-negotiable. Do not hire a provider based on promises alone. Demand tangible proof of their competence and impact. Ask for detailed case studies, analytics, and data—what G.A. calls "receipts"—that show where past clients in your industry started and where they finished. This data should clearly demonstrate an increase in revenue, reach, and other key business metrics.Third, trust is earned through value. The most reliable and effective SEO partners are often those who don't rely on aggressive advertising. As Marc argues, trust is built over time. Seek out experts and agencies who freely educate their audience through podcasts, blogs, or online communities. This demonstrates genuine expertise, builds a foundation of trust, and proves they are more focused on delivering value than just making a sale.Detailed Episode Breakdown & Timestamps1. Introduction: The Core DilemmaStarting at 00:00, host Favour Obasi-ike opens the discussion by framing the critical decision business owners face: whether to engage a freelance SEO expert or a larger SEO agency. He emphasizes the strategic importance of this choice, noting that it can define a company's digital foundation and shape its future growth trajectory.At 01:15, Favour Obasi-ike provides an initial breakdown of the fundamental differences, describing an expert as a specialist focused on a specific problem, while an agency covers a comprehensive range of needs. He also introduces the idea that, under specific circumstances, the two can work together effectively.At 03:30, two primary scenarios for collaboration are detailed: an expert can augment an agency's team with specialized skills for a particular project, or an expert can be brought in to provide a "third eye" perspective for an established in-house team, offering an outside view to improve internal processes.With the core dilemma established, the discussion moves to the crucial task of matching your specific business needs to the right provider model.2. Differentiating Roles: The Doctor vs. The CoachBeginning at 05:00, the conversation highlights that to make a smart investment, you must first diagnose your own needs. This section provides a clear framework—the "Doctor vs. the Coach"—to help you distinguish between the need for tactical advice versus comprehensive execution and align your specific requirements with the right type of service provider.At 06:45, the conversation compares the two roles using a clear analogy: the expert is like a doctor who diagnoses and prescribes, while the agency is like a coach who manages the team and executes the game plan. The SEO Expert, or "Doctor," acts as a consultant or specialist who provides tactics and strategies, helping you "see where the needle is." They typically cost between $500 to $3,000+ per month on average. The SEO Agency, or "Coach," provides a full team for execution and acts as the "backbone of your brand online," actively "moving the needle" for you with a robust, multidisciplinary approach.At 09:10, Favour Obasi-ike explains the concept of an SEO agency acting as the technical "backbone" for a brand online. An agency is responsible for a wide array of needs, from generating traffic and performing technical fixes to assisting with branding, backlinks, and local SEO.At 11:25, clear advice is given on when to hire each: an expert is ideal for those just starting out who need to learn the ropes and get strategic direction. In contrast, an agency is necessary for mid-to-large businesses or well-funded startups that require an aggressive, multifaceted growth strategy.While understanding the ideal roles is essential, the real risk lies in the industry's dark side. The speakers now pivot to the critical red flags that can save a business from costly mistakes.3. Industry Pitfalls: Scams, Red Flags, and Cautionary TalesAt 15:30, the conversation shifts to address the "bad rep" of the SEO industry, highlighting why business owners must be exceptionally vigilant. This segment underscores the importance of recognizing red flags to avoid wasting money, losing time, and protecting critical company assets like websites and data.At 17:00, G.A. shares his negative experiences with agencies, explaining his preference for direct, one-on-one relationships. He recounts a client's horror story where a previous agency held their website and data hostage, making it nearly impossible to transition to a new provider and regain control of their own intellectual property.At 20:15, Marc McIntosh offers a powerful anecdote about a new client who had been paying a significant sum for "SEO services" but did not even have Google Analytics or Google Search Console connected to their site—a fundamental flaw. He warns against providers selling overpriced, templated services and using fake bot traffic to manipulate reports and create the illusion of progress.At 24:50, G.A. describes a common scam in his industry where companies buy recycled, low-quality leads from "SEO experts" who use impressive-sounding buzzwords like "quantum computing" to sell ineffective, boilerplate services that fail to deliver genuine clients.Recognizing the scams is half the battle; the other half is proactively identifying a trustworthy partner. The conversation now provides a practical vetting framework to do just that.4. Vetting a Partner: How to Find a Trustworthy ProviderStarting at 28:00, and armed with an understanding of the risks, this section delivers a practical toolkit for due diligence. Follow these systematic steps to move beyond a provider's sales pitch and verify their true capabilities, establishing a successful and transparent partnership from the start.At 29:30, the speakers collectively outline actionable steps for vetting any potential SEO provider.First, ask probing questions. Favour Obasi-ike suggests asking specific operational questions to gauge professionalism and process, such as: "What is your tech stack?", "How do you handle sensitive data and passwords?", and "How do you work as a team?".Second, demand "receipts" (proof of work). Synthesizing advice from the panel, this point stresses the need to see hard evidence. Demand what GA calls "receipts"—case studies, analytics, and performance data showing where clients started and finished. Additionally, as H advises, ensure these case studies explain the strategy behind the results, demonstrating their understanding of your industry.Third, check their own fundamentals. Marc provides a simple but effective tip: audit the provider's own website for basic SEO health. If they have fundamental errors like multiple H1 tags (Mark's example) or an outdated copyright date (Jolanta's example), it's a major red flag.Fourth, verify their authority. Look for tangible proof that they are a genuine expert in their field. A credible provider often has a presence on platforms like LinkedIn, hosts a podcast, writes a blog, or runs a community where they actively share knowledge and engage with their industry.Fifth, prioritize referrals and earned trust. Marc makes a compelling argument that the best partners are found through trusted referrals, not advertisements. He advises following potential experts over time. Those who consistently teach and give value freely are building genuine trust, making them a much safer and more reliable choice.A thorough vetting process is the best defense against industry scams and serves as the foundation for a fruitful, long-term relationship.5. Final Thoughts & Resources MentionedAt 45:00, the final segment wraps up the discussion by covering specific tools and platforms that can aid in SEO efforts. This reinforces the core idea that successful SEO is not a one-time fix but an ongoing, dynamic process of learning, implementation, and adaptation.At 46:15, the discussion touches on leveraging specific platforms for greater reach. In response to Jolanta's question, Favour Obasi-ike explains that Pinterest is a powerful visual search engine, not just a social media platform. Because the lifespan of a "pin" is 3.5 months to 5 months (compared to 19-72 hours for an Instagram post), content published there continues to drive traffic and build authority for a brand long after it's posted.At 52:30, the tools and platforms mentioned throughout the episode include: ClickUp, Zoom, Google Search Console, Google Analytics, ChatGPT, LinkedIn, Clubhouse, and Pinterest.At 55:00, Favour Obasi-ike closes the episode with a final call to action, encouraging listeners to connect with him directly via the link in his bio to turn the insights from the conversation into concrete action for their businesses.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this podcast episode, host Favour Obasi-Ike sits down with international conflict management expert Dr. Nashay Lowe to reveal how AI can serve as the ultimate mirror, reflecting our hidden biases and transforming how we communicate.Episode SummaryThis conversation delves into the strategic importance of understanding Artificial Intelligence not merely as a technological advancement, but as a transformative tool for enhancing professional communication, streamlining problem-solving, and fostering profound self-reflection. Dr. Nashay Lowe guides us through the necessary mindset shift required to harness AI's power, moving beyond skepticism to see its potential as an indispensable partner in complex human endeavors.The discussion charts a journey from initial resistance to a nuanced appreciation of AI's role in the modern workplace. Favour Obasi-Ike and Dr. Nashay Lowe dissect the common fear that AI will replace human jobs, reframing the technology as a "power tool" that augments human capability rather than rendering it obsolete.Dr. Nashay Lowe states that the real professional risk isn't being replaced by AI, but by a colleague who masters it. The conversation culminates in a powerful central metaphor: AI as an objective mirror. As Dr. Nashay Lowe states, "Conflict reveals who we are, it doesn't create our divisions it reflects them." In the same way, AI offers a unique ability to reflect our communication patterns and strategic gaps without the inherent lens of a human observer.Ultimately, the episode reveals that AI's effectiveness is entirely dependent on human guidance. Through skillful prompting, critical questioning, and a commitment to ethical use, professionals can leverage AI to see their challenges, and themselves, with unprecedented clarity. This episode provides a compelling roadmap for anyone looking to integrate AI thoughtfully into their work.These are the essential insights you need to navigate this new landscape.Key TakeawaysThis section distills the most critical and actionable insights from the conversation with Dr. Nashay Lowe. These takeaways serve as foundational principles for any professional seeking to adapt to and thrive in an increasingly AI-integrated world, transforming a complex technology into a practical asset for growth and efficiency.AI is an Evolutionary Tool, Not an EnemyResisting AI is akin to resisting the adoption of computers or smartphones—a futile effort against an inevitable technological evolution. The true professional threat is not being replaced by AI itself, but by someone who masters AI as a tool to work more efficiently and effectively. Adaptation is no longer optional; it's a core professional competency.AI Serves as an Objective MirrorThe most powerful application of AI in subjective fields like conflict management is its ability to act as a mirror to our own communication patterns, biases, and choices. By analyzing language and scenarios without a human's inherent emotional or experiential lens, it can reveal subtle tensions, repetitive biases, and strategic blind spots that we might otherwise miss.Human Input Dictates AI OutputThe value of AI is not in the technology alone, but in the user's ability to guide it. Dr. Nashay Lowe emphasizes the necessity of iterative prompting, asking critical questions, and providing specific context to achieve nuanced results. A generic prompt yields a generic answer; a thoughtful, challenging prompt unlocks a deeper level of analysis and creativity.AI Can Augment, But Not Replace, EmpathyWhile AI lacks genuine consciousness or empathy, it serves as an invaluable diagnostic tool. Dr. Nashay Lowe powerfully argues that AI can remind us where empathy is missing in our strategies and communications. It can highlight a failure to consider another perspective or identify language that lacks warmth, prompting the human user to inject the necessary emotional intelligence.The User is the Ultimate Guardian of PrivacyAs AI systems become more deeply integrated with our personal and professional data streams, the user's responsibility grows exponentially. The conversation highlights the valid paranoia around connecting AI to sensitive information. The key takeaway is that the user must proactively manage data connections and maintain confidentiality, for instance, by using anonymized scenarios rather than identifiable information.These core principles provide a framework for leveraging AI not just as a machine, but as a partner in professional development.Detailed Episode Timestamps & NotesThis structured guide provides a detailed breakdown of the episode's key moments and discussions. Use these timestamps to navigate directly to the topics and insights that are most relevant to your professional journey.[00:00:00] Introduction: The Power of Human ConnectionHost Favour Obasi-Ike and Dr. Nashay Lowe reflect on their meeting in Las Vegas, emphasizing how valuable real-world, in-person connections are for creating professional opportunities, including this very podcast episode.[00:02:15] Meet Dr. Nashay Lowe: Proactive Strategy Over Reactive Problem-SolvingDr. Nashay Lowe outlines her background in international conflict management and her current mission. She applies global frameworks to local conflicts in academic and nonprofit sectors, aiming to shift leaders from "putting out fires" to implementing proactive strategies. Her goal is to create long-term, healthy habits rather than relying on ineffective "one-off" workshops.[00:04:30] Navigating AI Skepticism: A Necessary Mindset ShiftDr. Nashay Lowe addresses the common resistance to AI, framing it as a crucial mindset shift. She draws parallels to the initial skepticism surrounding cell phones and computers, arguing that AI is an evolving tool that will inevitably become integrated into every aspect of our lives. Adaptation is key.[00:06:45] The AI & Human Partnership: More Power Tool, Less ReplacementThe conversation reframes AI not as a replacement for humans, but as a tool that enhances efficiency. Dr. Nashay Lowe shares a powerful analogy from her partner, comparing the evolution of work to building a house with a hammer and nail versus a power tool, the goal is the same, but the right tool makes the process faster and more efficient.[00:10:10] AI in Conflict Management: Reflecting Our DivisionsThis segment explores the episode's central thesis. Dr. Nashay Lowe explains, "Conflict reveals who we are, it doesn't create our divisions it reflects them. And so artificial intelligence to me works much of the same way." She argues that AI can serve as an objective mirror in the subjective process of conflict resolution, identifying patterns and biases that a human mediator, operating through their own lens, might overlook.[00:14:00] The Emerging Frontier: AI as a Therapeutic ToolDr. Nashay Lowe notes the surprising trend of people using generative AI like ChatGPT for therapeutic purposes. She shares an anecdote about users having "meltdowns" on TikTok after a software update made the AI seem less "nice," underscoring the complex, human-like relationships people are beginning to form with the technology.[00:17:30] Using AI Responsibly: The Art of the PromptThis section focuses on the principle that AI's output is only as good as its input. Dr. Lowe explains the importance of prompting AI to challenge your assumptions ("Don't confirm what I'm already telling you") rather than simply validating them. Responsible use involves an iterative process of refining the AI's output with specific human feedback.[00:20:45] Privacy vs. Progress: The Security DilemmaDr. Nashay Lowe addresses the valid security and privacy concerns surrounding AI's integration with personal data like emails, calendars, and financial accounts. She contrasts this risk with a practical strategy for maintaining confidentiality in her work: using anonymized scenarios ("Person ABC") to analyze conflicts without exposing personally identifiable information.[00:25:00] Crafting Dialogue: A Masterclass in SpecificityDr. Nashay Lowe provides a masterclass on using AI to develop communication scripts. Her method involves giving the AI a specific persona ("You are a 25-year vet in conflict management") and, crucially, directing it to pull information from credible, specific sources like peer-reviewed journals. She continually refines the output with detailed feedback until it meets the desired tone and substance.[00:30:10] Dr. Lowe's Core Message: A Reminder Where Empathy is MissingDr. Nashay Lowe delivers her powerful final takeaway. She concludes that AI can never replace essential human qualities like presence, listening, or humility. However, its greatest strength is its ability to "hold a mirror to our communication patterns and ask without judgment, 'Is this how you're meant to show up?'"Learn more about this episode's insightful guest in the section below.About Our GuestThis episode features the expert insights of Dr. Nashay Lowe, a strategist dedicated to transforming how leaders approach conflict and organizational health.Dr. Nashay Lowe is a specialist in international conflict management who applies global frameworks to solve local challenges. She works primarily with academic and nonprofit leaders to help them shift from reactive problem-solving to building proactive strategies for long-term success. With a focus on creating healthier, sustainable habits within organizations, Dr. Nashay Lowe is currently exploring the cutting edge of her field by integrating Artificial Intelligence as a tool to foster more objective, effective, and positive change.Resources & Ways to ConnectConnect with Dr. Nashay Lowe:Website: https://www.loweinsights.comPodcast: The Resolution RoomInstagram: @loweinsightsLinkedIn: Nashay LoweNext Steps for Booking A SEO Discovery Call | Digital Marketing + Done-for-you SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This Clubhouse marketing session explores the multifaceted world of Restaurant SEO and its application to local businesses. Favour details how establishing a strong digital presence through third-party platforms like Uber Eats and DoorDash creates a "franchise SEO" ecosystem that builds brand authority. The discussion emphasizes off-page strategies, such as connecting Google Business profiles and social media links, to drive traffic and foster community trust. Participants also examine the role of multimedia content, suggesting that podcasts and videos can humanize a brand by showcasing chef interviews or cooking processes. Beyond restaurants, the conversation expands to cover niche industries like private investigation, highlighting how AI-driven search and reputation management are reshaping modern visibility. Ultimately, the sources advocate for a strategic blend of long-term organic growth and immediate paid advertising to maintain a competitive edge.Restaurant SEO: Uber Eats, Grubhub and DoorDash Marketing Tactical Strategies with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------Episode Timestamps[00:00:00] Introduction: Defining Restaurant SEOThe discussion begins by establishing that "Restaurant SEO" is not a unique discipline but rather a specialized application of local SEO. This foundational understanding is critical for any business reliant on a physical location for customer visits, from restaurants and local stores to farm markets. At [00:01:15], the host defines Restaurant SEO as local SEO with a "restaurant tag" on it, emphasizing its importance for driving traffic, generating tangible results, and gathering customer feedback—all vital for a local establishment's growth.By [00:03:30], the conversation introduces two key strategies for extending a restaurant's online reach. The first is Franchise SEO, which involves leveraging third-party platforms with active communities, such as DoorDash, GrubHub, OpenTable, and NextDoor. Listing a restaurant on these services creates powerful backlinks to its primary website, enhancing its authority. The second is Off-Page SEO, which refers to activities on other digital platforms, primarily social media sites like Facebook, Instagram, and TikTok. Connecting these profiles back to the main website helps build a robust online presence and authority. These definitions set the stage for the episode's central strategic debate on driving business growth.[00:10:00] The Core Debate: SEO for Trust vs. Ads for ImmediacyThis section frames the episode's central conflict, presenting two competing yet complementary philosophies for driving restaurant growth. The speakers weigh the immediate, traffic-driving power of paid advertising against the long-term, trust-building foundation of a solid SEO strategy.At [00:11:45], John makes a strong case for prioritizing paid advertising, asserting that restaurants "need customers now." He argues that paid strategies, such as a proven Facebook advertising model, are the most effective tools for immediate results and that SEO should be considered a secondary, long-term project. At [00:15:20], another speaker supports John's point on the need for immediacy, using a practical example to illustrate the customer mindset: "if I want chicken wings, I'm not worried about SEO."By [00:18:00], Favour presents the counter-argument, clarifying that SEO's primary role is to build trust and credibility before a sale can occur. He uses the analogy of a "red flag" for anyone promising immediate sales directly from SEO. The group reaches a consensus that a balanced approach is best: ads are essential for short-term traffic, while SEO serves as the indispensable long-term foundation for sustainable growth and brand authority. The conversation then transitions from this high-level strategy debate to a specific, actionable content strategy proposed by the host.[00:25:00] A Creative Content Strategy: The Restaurant PodcastThis segment introduces a novel and powerful idea for restaurants to differentiate themselves and build a deep, trust-based relationship with their community. The speakers frame podcasting as a way for a restaurant to move beyond simple listings and reviews to become a true content creator and community hub.At [00:26:10], the host proposes that a restaurant should start its own podcast, utilizing both audio and video formats to engage potential customers on a deeper level. By [00:27:30], the group brainstorms a range of compelling content ideas, including video recipes, cooking tutorials, and culinary tips; interviews with the restaurant's chefs to discuss their creative process; discussions on the quality and sourcing of ingredients; answering frequently asked questions from customers; exploring the history and cultural significance of the cuisine; collaborating with beverage brands featured on the menu; taste tests and sampling sessions; customer testimonials; and behind-the-scenes looks at special events or cookouts.By [00:30:00], the primary strategic goal of this podcasting strategy is articulated: to build profound trust by allowing customers to discover aspects of the restaurant they would never think to search for, thereby creating a stronger and more resilient brand connection. This discussion on creating unique content naturally leads to the technical necessity of structuring that content correctly on the restaurant's website.[00:33:00] Technical SEO Deep Dive: The Menu is Your WebsiteThis section uncovers a critical and often-overlooked technical SEO mistake that can severely handicap a restaurant's online visibility. The speakers reveal how relying on seemingly convenient third-party systems for menu hosting can prevent a restaurant from capitalizing on valuable search traffic.At [00:34:05], a speaker highlights the significant failure of using platforms like Toast that consolidate an entire menu onto a single landing page. He explains that this approach misses the opportunity to have 25 separate, indexable pages for a 25-item menu. By [00:36:15], the impact of this mistake is clarified: individual menu item pages should be treated like e-commerce products. Each page is capable of generating its own organic traffic and ranking for highly specific searches, such as "best chicken wings in [city]."The solution, discussed at [00:38:40], is to structure the restaurant's website so that each menu item has its own dedicated page. Each page should be optimized with rich descriptions, proper titles, and an easy-to-use ordering system, thereby maximizing the restaurant's "footprints and stamps across the internet." The conversation then shifts from these on-site technical details to the broader, future-facing topic of visibility within emerging AI search engines.[00:42:00] The Future: AI Visibility and Advanced AutomationSetting the stage for a forward-looking discussion, the experts explore how the concept of "being found" is expanding beyond traditional search engines. The focus shifts to include AI-powered Large Language Models (LLMs) and the new opportunities they present for visibility and automation.At [00:43:10], the group discusses the growing importance of "AI Visibility." This involves ensuring a restaurant's information appears when users ask direct questions to AI chatbots like ChatGPT (e.g., "what's the best sushi restaurant near me?"). They also touch on how platforms like Perplexity can be leveraged for rapid ranking within these new search paradigms.By [00:45:00], the concept of using AI agents and automation for SEO tasks is introduced. A speaker provides a powerful example of using a tool like N8N to create an agent that can log into a website daily and automatically optimize product titles. He elevates this concept by explaining the goal is to move beyond simple email reports and "upgrade to the voice agents... and my AI gives me a phone call about the listings that's been optimized," emphasizing a future where an AI proactively works and reports, even waking the owner from sleep with critical updates.At [00:47:25], the speakers identify some of the foundational data sources that LLMs use to answer queries, such as SERP API and DuckDuckGo. This highlights the necessity for businesses to be listed and visible in these core digital infrastructures to appear in AI-generated results. This look into the future of search concludes the main discussion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Happy Birthday to Favour Obasi-ike. He shares a personal message of gratitude while celebrating a birthday. He reflects on the show's prolific output, noting that over 140 out of 600+ episodes were produced in the current year alone. As the show prepares to enter its twelfth season in 2026, listeners are encouraged to explore the extensive archives via a searchable website to find specific marketing and business topics via wedontplaypodcast.comThis brief update serves as a direct connection with the audience to offer appreciation for their consistent loyalty. Finally, the creator concludes the message by looking forward to future content and heading off to a commemorative dinner.-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Merry Christmas Eve everyone!

Merry Christmas to you and your beautiful family! This episode features Favour Obasi-ike offering a holiday greeting to his precious listeners. This captures a seasonal well-wish intended to convey warmth and spiritual favor during the winter festivities. By using a traditional festive salutation, Favour aims to establish a positive connection with you, the listener. The message is succinct and celebratory, focusing entirely on a Christian blessing associated with the Christmas season. This simple piece of media serves as a sincere gesture of goodwill and holiday cheer.Thank you for listening to the We Don't PLAY™️ Podcast Show! God bless you!-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we sit down with a top entrepreneur and filmmaker Stewart Cohen, an expert and business owner of nearly 20 years, to unpack how to build genuine credibility and lasting success in an age of overwhelming digital noise ("cyber noise").Stewart shares timeless principles from his entrepreneurial journey, shaped by a family legacy of business ownership, and contrasts the foundational strategies of the past with the unique challenges of today.Stewart argues that in a world where “social media lies, websites lie,” the most valuable currency is in-person credibility. He provides a masterclass in turning client relationships into your most powerful marketing engine and explains why protecting your audience's attention is the ultimate business discipline.

How to Write Catchy Titles, Descriptions, and High-Impact Headlines for your websites, email marketing, social media marketing, Pinterest SEO, and more with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode Summary:In this comprehensive episode + guide on crafting effective digital headlines, titles, and descriptions to boost online engagement. The speaker emphasizes that metadata acts as the essential context for content, serving as the primary factor that drives click-through rates across platforms like Google, YouTube, and LinkedIn. Strategic advice includes maintaining a title length of approximately 55 to 65 characters to avoid text truncation while maximizing visual impact. I also recommend using odd numbers, brackets, and power words to leverage psychological triggers that improve visibility and user trust. Finally, the discussion frames intentional copywriting as a vital tool for business owners to transform passive web traffic into active conversions and long-term brand authority.In high-level digital strategy, titles, descriptions, and headlines are not merely decorative—they serve as the essential "key frames" of metadata. This content architecture bridges the gap between raw information and audience discovery by providing the necessary context (Author, Host, Duration, and Intent) that search algorithms require to categorize an asset. By transforming raw content into searchable, high-value assets, a strategist ensures that the brand is prioritized within the user's search journey.Favour emphasizes that structured delivery and architectural integrity correlate directly to business results. If a title fails to establish immediate relevance, the conversion path is broken before it begins. Success in the current landscape requires a commitment to iterative improvement—ensuring the "next version" of a title or metadata set is systematically optimized based on data rather than intuition. This log details the tactical framework used by Favour, currently ranked #2 (We Don't PLAY!) on the FeedSpot Top 100 Marketing Podcasts (trailing only Gary Vaynerchuk), to drive visibility across SEO, PPC, and email ecosystems.Deep Dive: The Quantitative Science of Click-Through Rates (CTR)To maximize ROI, content creators must move beyond "gut feeling" and toward research-backed optimization. Using industry benchmarks from Orbit Media and Moz, we can calibrate headlines to meet the psychological triggers that drive user action.-------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------Timestamps[00:00] Catchy Titles vs. Structure; Metadata as the "Context to the Content."[05:00] The 600-Pixel Rule; Pixel Weight (W vs. l); The 55-Character Sweet Spot.[10:00] Moz Study Analysis; Numbers in Headlines; Why Odd Numbers Win; Brackets and Transparency.[15:00] Power Words and Psychological Triggering; Tool Highlight: CapitalizeMyTitle.[20:00] Platform Evolution: Instagram as TV; LinkedIn SEO and the One-Time URL Edit Rule.[25:00] Case Study: Ranking #2 on FeedSpot; The Math of the 12-Hour Masterclass; Call to Action.Effective content strategy requires tracking the flow of information to ensure "next-version" improvements. The following log segments the Masterclass into thematic chapters, providing the "So What?" factor for each strategic shift.Chapters:Chapter 1: The Metadata Framework [00:00 - 10:00] Context vs. Content. This segment establishes that metadata is the "context" (attributes like host and duration) that allows users to value an asset before engaging. Without these key frames, even high-quality content remains invisible to search engines and the "Exact Searcher Intent."Chapter 2: The Utility of Catchy Copy [10:00 - 18:00] Visibility Across the Funnel. Effective copy acts as the primary catalyst for Click-Through Rates (CTR) across SEO, LinkedIn, and Email. The speaker frames catchy titles as functional tools that pre-condition the audience for engagement and conversion.Chapter 3: The Physics of the Pixel [18:00 - 25:00] Typography Weight. Moving beyond character counts, this chapter introduces the 600-pixel display limit. Strategists must account for the "weight" of individual characters (e.g., a capital "W" vs. a lowercase "l") to prevent truncation and maintain a professional aesthetic on the SERP (Search Engine Results Page).Chapter 4: The Psychology of Numbers [25:00 - 35:00] Time-Value Perception. This section evaluates how numbers (specifically odd numbers) impact user psychology. The "So What?" factor is the "minute-per-item" rule: users subconsciously equate the number of items in a title to the minutes they must invest (e.g., 10 ways = 10 minutes), directly influencing the decision to click.Chapter 5: Platform Evolution [35:00 - 45:00] Ecosystem Logic. The speaker analyzes Instagram's transition to "TV-style" content and LinkedIn's rigid SEO URL logic. The key takeaway is the importance of "Exact Title Match" to meet user intent while navigating platform-specific constraints like DM automation and hashtag limits.Chapter 6: The Podcasting Marathon [45:00 - End] The Milestone Logic. Highlighting the "eighth-episode hurdle" where 500,000 creators quit annually, the speaker discusses his 600-episode milestone and the necessity of IAB Tech Lab compliance. Long-term distribution success is a result of persistence and technical "due diligence."High-Value Quotes"Metadata... that's just another way of saying how do we get context out of this content. Those are attributes... that's the context to the content." - Favour Obasi-ike"A capital W has more weight than a small w. A capital L has more weight than a small l... that weight they carry is a pixel size digitally.""If somebody clicks and finds your content valuable, resourceful, accurate, and responsive, then anything that you're going to do from SEO to PPC ads... you're able to use consistently."Resources:Companies Passing Tech Lab Compliance Programs | Podcast Compliance DirectoriesHeadline Analyzer Tool: Write Better Headlines | Write Better Headlines HereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Recorded live at SocialWest 2025 in Calgary, this special episode of the Marketing News Canada podcast features a conversation with Joshua Counsil, Co-Founder of Good Robot Brewing and guest host Meredith McKeough.Joshua shares candid lessons from building a multi-dimensional hospitality and beverage business spanning beer, non-alcoholic drinks, events, and co-packing for major retailers like Costco. The conversation explores why guest experience is one of the most powerful marketing tools available, how storytelling influences customers, employees, and even lenders, and why scrappy, generous marketing often outperforms big-budget campaigns.From navigating PR crises to designing small moments that create outsized word-of-mouth, this episode is packed with practical insights for marketers, founders, and brand leaders looking to build trust, loyalty, and long-term growth.

Send us a textIn this episode of The Near Memo, Greg Sterling and Mike Blumenthal talk with Michel of GMB API about what new data reveals regarding review removals, fraud detection, incentivized reviews, and regional legal differences across Europe and the U.S.The conversation explores why reviews are increasingly central to AI-driven search experiences, how enforcement tools can unintentionally harm small businesses, and what this all means for trust, visibility, and competition in local search.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textMost people lose their ideal audience in the first two seconds of a video. That tiny moment determines whether someone keeps scrolling or thinks this message is for me. If your content feels ignored or flat, the issue usually starts with your hook.If you want stronger engagement, better watch time, and more qualified leads from your content, this episode gives you the exact tools to make that shift.What You'll Learn[00:00] Why the first two seconds decide whether your content works [00:29] The reason hooks fall flat and how to fix them [01:32] Why hook creation is a learnable skill [02:28] How clarity and brevity help your message land [03:49] The three hook strategies I teach inside Hot Reels [07:05] Real client wins that show what is possible [08:59] Why attention leads to conversions [09:29] How to write hooks that speak to your ideal clients [12:15] How to remove filler words and sharpen your messaging [13:41] Examples of hooks that activate the right audience [14:39] How to use your audience's language when you write hooks [17:30] How to use client conversations to find better hook ideas [18:55] A simple hook structure anyone can follow [19:51] How pacing and editing keep viewers engaged [21:46] How movement, cuts, and angles strengthen your videos [22:17] Why implementation drives results more than informationKey TakeawaysYou have two seconds to earn someone's attention on Instagram.Clear and brief hooks outperform long and complicated statements.Your content resonates when you use the words your audience uses.Strong pacing and simple edits help people stay with your message.Small upgrades each week create major results over time.Support and mentorship remove guesswork and speed up growth.This Week's ChallengeChoose one hook strategy from this episode. Use it in your next reel, story, or carousel. Keep it short. Make it clear. Use your audience's exact words. Then post it without overthinking.Links and ResourcesJoin the Hot Reels waitlist or DM me hot on InstagramRead Dani's Story: How She Made $100K from Instagram in Under 12 Months (A Hot Reels Success Story)CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many businesses face—getting people to actually register for events. From galas to webinars, it's easy to assume that a few social posts will do the trick. But as Kendra reveals, likes don't equal registrations, and engagement doesn't always lead to action.She shares a real-life client story that sparked this conversation—one where a business expected 150 signups but only had three, just two weeks before the event. Through this story, Kendra breaks down what went wrong and how to fix it.The Problem with Relying on Social MediaWhy social engagement doesn't translate to registrationsHow algorithms limit visibility even when people “love” your brandThe danger of assuming that posting equals invitingThe Power of Direct CommunicationWhy email marketing still delivers the highest ROIThe unmatched impact of showing up in someone's inboxHow physical invitations can cut through the noise of the digital worldWhy you own your email list, but not your social audienceCreating an Effective Event Promotion StrategyHow to balance social, email, and direct mail for maximum impactThe importance of storytelling and multiple touchpointsWhy you should think of event promotion as relationship building, not just announcement makingHow to plan and audit your 2026 event communications strategyKey Takeaways for MarketersStop treating social media as your main event driver—it's a support channelUse email to reach your audience where they actually take actionCraft a holistic plan that combines storytelling, repetition, and relevanceWhether you're planning your next gala, golf outing, or webinar, this episode is a wake-up call to rethink your promotional approach. Are you ready to turn your next event from under-attended to unforgettable? Tune in to learn how to create a strategy that connects—and converts.  Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textWhat if one year from now you could double your prices, expand your brand, grow your Instagram from under 2,000 followers to more than 22,000, and add more than $100,000 in revenue to your business.That is exactly what happened for my client, Dani Alvarez.When Dani and I first met, she was a homeschooling mom of three running a small farm in Northern Colorado and posting the occasional photo on Instagram. She did not know how to post a reel. She felt stuck and overwhelmed. She wondered if Instagram was even worth her time.Fast forward twelve months, her videos have hit millions of views. Her business has transformed from the inside out. Her brand is clear, elevated, and profitable. And she has added an entirely new revenue stream because of her visibility on Instagram.What You'll Learn[00:00] Dani's growth from 1,800 to 22,000 followers [00:26] Why she almost quit Instagram [00:56] How we doubled her prices [03:20] How Sparrow Hill Beverage Burros began [07:05] When she saw she needed a real strategy [08:26] What we fixed before reels [09:21] Her first bride at the new rate [10:49] Learning reels for the first time [12:43] Daily reel commitment [14:38] Facing the fear of showing up on camera [15:58] Filtering out conflicting advice [17:20] The reality of the first ninety days [19:18] Her first viral reel [24:40] Visibility driving bookings and revenue [30:45] Unpredictable opportunities from social media [32:05] Dani's advice on joining Hot Reels [34:23] Why strategy plus encouragement transforms resultsGuest BioDani Alvarez is the founder of Sparrow Hill Beverage Burros and Friends, a Northern Colorado wedding and events business featuring highly trained mini donkeys and farm animals. She is a former elementary teacher turned entrepreneur who built her business from a small family farm while homeschooling her three children. Dani has grown her Instagram to more than 22,000 followers, added over $100,000 in revenue in one year, and now co-runs a global coaching program for farms wanting to add luxury beverage animals to their offerings. Her work blends hospitality, joyful experiences, and intentional brand storytelling.Links + ResourcesFollow Dani on Instagram: @sparrowhillbeverageburrosBook the Beverage Burros or stay at the Airbnb: farmatsparrowhill.comJoin the Hot Reels waitlist or DM me hot on InstagramCONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

In this episode of The Marketing Guide, Laura breaks down how to use storytelling to create more connection, engagement, and impact on social media. It's an easy-to-listen, practical deep dive into why stories work, and how to use them in your marketing without overthinking it.Here's what we cover:What storytelling really means for social mediaWhy stories cut through the noise (and outperform “tips” content)The simple elements every good story needsHow to tell stories across platforms like Instagram, TikTok, LinkedIn & moreSeven story types that work for every business (motivating, selling, connecting, explaining & more)Real examples of brands using storytelling brilliantlyHow to start using stories even if you feel like you “don't have any”Perfect for:Small business owners, creators, and anyone who wants their content to feel more human, memorable, and meaningful.

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Send us a textToday we're diving into why your brand photos matter way more than you think,  and how the right visuals can boost trust, connection, and conversions across every platform. I'm sharing the three photo types every founder needs, how to use them across Pinterest, Instagram, your website, and your emails, plus how to know when it's time for a refresh.If your visuals don't match your brand anymore, this is your sign to start planning your next photo shoot.ALL THE LINKS MENTIONED: https://jenvazquez.com/how-to-use-brand-photos-to-boost-your-marketing/

This episode is a big one! I officially announced The Social Studio by I Do Wedding Marketing, a brand-new membership designed to help wedding professionals fall back in love with Instagram and their business again.

If you've ever found yourself spending hours in Canva, tweaking fonts and colours, only to post something that gets… crickets - this episode is for you.I'm walking you through a simple, six-step workflow to create scroll-stopping social posts in 20 minutes or less - that actually lead to sales. You'll learn how to:✨ Pin down the exact buyer moment your post needs to speak to✨ Choose the right angle (pain, feeling, or transformation)✨ Write a hook that stops the scroll in 3 seconds flat✨ Use the REI method to write your captions faster✨ Add share/save triggers that double your reach✨ Create visuals that attract buyers - without fancy gearIf your content feels like a full-time job with part-time results, this workflow will change everything.

Send us a textIn this episode, I go deeper into the visibility work we started last week. I explore two blocks that show up for every entrepreneur I know: imposter syndrome and perfectionism. These patterns often present as hesitation, overthinking, procrastination, or feeling like you need everything perfect before you show up online. I share how they show up in life and business, how they have shown up in my own journey, and how you can move forward with confidence even when doubts and fears are present. I also talk about the power of DM automation and how it keeps your business running even when you step away from your phone.What You'll Learn[00:00] Why visibility work matters and why hesitation usually comes from deeper blocks [00:28] Introduction to imposter syndrome and perfectionism [00:59] My mission to help entrepreneurs get visible and monetize on Instagram [02:07] How DM automation allows your content to drive leads while you are offline [03:03] How keywords in comments or DMs trigger links and next steps automatically [08:43] How imposter syndrome signals growth rather than weakness [10:12] The emotional journey leading up to speaking at Wedding MBA [14:04] How perfectionism shows up through planning, delaying, and waiting [15:00] How writing my book has challenged my own perfectionism [20:30] Why sustainability matters more than hustling in every directionKey TakeawaysImposter syndrome and perfectionism are not signs that you lack readiness. They are signals that you are growing.You do not need to eliminate doubt. You need to learn how to move forward with it.Confidence comes from taking action, not waiting for perfection.Visibility and results come from consistency, not flawless execution.DM automation helps your business continue to sell and serve while you rest or focus elsewhere.Links MentionedTry ManyChat Pro free for 30 days or by DMing me LEADS on InstagramJoin the Hot Reels waitlist or by DMing me HOT on InstagramCONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a textI had an awesome time joining the Affluencer Podcast to talk about one of the biggest questions everyone keeps asking me: Are Google's new AI updates killing small-business SEO… or opening the biggest opportunity we've ever seen?

I'm sharing three simple, actionable email marketing ideas you can implement right away to see a greater ROI from your email marketing. No burnout, no perfectionism, no fancy funnels required! Whether you've ghosted your list for a month or you're just tired of writing emails that get ignored, this conversation will help you build momentum without overthinking it.We talk about how to shift from email avoidance to email confidence using my 3C framework, how to write for skimmers (because most of your readers aren't sitting down at a desk to read your newsletter), and why showing up imperfectly is still the most powerful move you can make.

Send us a textIf you're posting, branding, and “working on your website” but not actually closing clients, this episode is your wake-up call. Sales strategist Katie Nelson (The Sales Catalyst and CEO of Sales Uprising) breaks down why so many first-time founders drown in marketing while starving their business of cash. If you've ever avoided sales because you're introverted, uncertain, or afraid of hearing “no,” this conversation will change how you think about selling forever.

Chief Marketing Officer at Constant Contact noted that small businesses are under pressure to deliver positive marketing results, but feel they are doing more without getting more in return. They're working harder than ever, but without the time, expertise, or data to guide them, many are still guessing about what will resonate with their customers. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nice-people turned entrepreneurs always fall into this marketing trap. When these 2 sales saboteurs sneak into your content they quietly ruin your conversion rate. Whether you're booked and busy, or still trying to land your third client, these mistakes are probably costing you sales.In this episode, I'll break down the marketing psychology top earners already know, and give you actionable examples to help you apply it to your own offers, and online marketing.Whether you're new to entrepreneurship or scaling a service-based business, this one is a must-listen for anyone using Instagram, social media, or email marketing to grow.

Send us a textIn this value-packed episode, marketing expert Mark Newsome shares his journey from real estate note investing to becoming “Mr. Marketing,” helping small business owners and service providers grow through direct response and relationship-driven strategies. Discover practical small business marketing strategies and learn how to grow your service-based business through relationship-driven outreach, optimized content, and low-cost visibility tactics.About the GuestMark Newsome (aka) Mr. Marketing is a small business cash flow generation specialist. He specializes in helping non-franchised small business owners and service providers. Consistently generate an additional 25% in gross profits! Typically, within 90 days or less! Using low-cost, high-impact, non-traditional marketing strategies and tactics. Plus monetizing what they once considered dead or dramatically underutilized assets and or resources!Key Takeaways1. Lead with Service, Not Sales2. Optimize Your Online Presence (Especially LinkedIn)3. Leverage Small Opportunities for Big Impact4. Use Benefit-Driven Content That Speaks to Pain Points5. Know Your Customer's Lifetime Value6. Build and Own Your Email List7. Use Upselling and Value Stacking8. Focus on You-Oriented Messaging9. Start Where You AreAction Steps for New Business OwnersIf you're just starting out, Mark recommends:Fix your online profile (especially on LinkedIn) to clearly communicate what you do, who you help, and the outcome you provide.Create content or a lead magnet based on a common pain point in your industry—something useful, specific, and relevant.Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a

As 2025 wraps up, Dave Charest and Kelsi Carter take a look back at the biggest lessons from a year's worth of Be A Marketer conversations.From Neil Patel's timeless marketing fundamentals to Christina Tosi's community building and the Savannah Bananas' fans-first approach, this episode revisits the key themes that defined 2025, and what every small business can carry forward into the new year.Dave and Kelsi reflect on what it means to stay curious, keep experimenting, and keep showing up for your audience. Plus, a special announcement about what's next for the show in 2026.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:How to Build a Brand that Lasts with Dr. KnowlesDestination Marketing Strategies with Aljolynn SperberBuilding Multiple Revenue Streams in Real Estate with Jacqui LubertoBake Club's Recipe for Community Building with Christina Tosi and Shannon SalzanoBuilding a Fans-First Business from the Ground Up with The Savannah BananasWays to Turn Loyal Customers into Your Best Marketing Channel with Gail GoodmanUsing LinkedIn to Grow Your Business with Lea TurnerArt, Story, and the Business of Wonder with Gregangelo Herrera and TeamBuilding a Passion-Fueled Business with Jason ShronBuilding a Real Estate Powerhouse with Anthony LamacchiaChanging Your Behavior to Build a Stronger Business with Carissa ReinigerThe Future of Small Business Marketing and How to Keep Up with Frank VellaPractical Marketing Strategies to Grow Your Business with Neil PatelReal Estate Teams, Systems, and Family with Verl WorkmanSmart Ways to Use AI as a Solopreneur with Mike AlltonPreparing Your Business for the Future with Dr. Ja-Naé DuaneMeet Today's Guests: Dave Charest & Kelsi Carter of Constant Contact

What if by Sunday night you could have 100 new subscribers on your list - real people who love your products and want to hear from you? In this episode, Steph walks you through her simple, no-tech, no-stress method to build your email list this weekend.Forget funnels, websites, or overthinking every detail. You'll learn:✨ How to pick a freebie that your ideal customer actually wants✨ The quickest way to create a landing page (even without a website)✨ Where to share it so people actually sign up✨ Why messy action beats perfect plans every timeIf you've been stuck thinking “I'll do it when I have time,” this episode will give you the nudge (and the plan) to finally start.

Is your phone listening to you? Is that why Google shows you ads that are exactlyyy what you've been thinking about? Let's ask ex-Google employee and Google Ads expert Jyll Saskin-Gales what's going on. Wondering how to know if your business is ready to run Google Ads? In this episode, Jyll shares the exact formula to use to find out if your website is converting high enough to get started with Google ads.She'll also explain how Google Ads can grow your business, and you might be surprised by how many places your face could be popping up in front of people.Google ads are everywhere; Not just under "search"!

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman tackles one of her biggest marketing pet peeves — believing that artificial intelligence can replace truly knowing your audience. With AI tools like ChatGPT, Claude, and Gemini becoming everyday marketing helpers, many professionals are skipping the fundamentals of understanding their customers. Kendra explains why that shortcut leads to bland, ineffective content and what to do instead.The Problem with Skipping the BasicsMany marketers use AI to generate content without doing the essential groundwork of understanding their audience.AI tends to “make you happy” — it tells you what you want to hear, not necessarily what your target market is actually thinking.When you rely solely on AI, you end up with generic, emotionless copy that fails to connect.Understanding Your Audience: The Real Marketing 101Knowing your audience isn't just about demographics — it's about visualizing the person you're talking to.Kendra shares a story about working with a local business that used detailed data to build realistic customer personas—down to shopping habits, lifestyle, and motivations.You don't need expensive software to do this. Start by thinking about your favorite client and what makes them unique.How to Really Learn About Your AudienceSkip the surveys—people edit themselves when writing responses.Have real conversations with your audience instead. Ask questions like:What's keeping you up at night?What frustrates you most about your business or life?What do you wish you had a solution for?These conversations give you the exact words and emotions that resonate with your audience — words you can later feed into AI for far more powerful results.Using AI the Right WayOnce you understand your audience, AI becomes a powerful tool — not a replacement for human connection.AI can help you:Brainstorm ideas and refine your voiceDraft faster and polish existing contentCreate consistent, audience-specific messagingThe difference between “Write me an email” and “Write me an email for this audience, in this voice, about this problem” is night and day.Key Takeaways for MarketersAI isn't the enemy — but it's not magic either.You are the strategist. AI can only amplify what you already know.Know your audience better than anyone else, and your marketing will never sound forced or fake.Whether you're a business owner, marketer, or content creator, this episode will challenge you to return to the roots of great marketing: understanding people.

When you're stuck, sometimes the best solution is to stop thinking conventionally.Paul Sloane, innovation expert and founder of Destination Innovation, joins the Be A Marketer podcast to show how lateral thinking can unlock breakthroughs in business. With over 20 books written and keynote speeches delivered worldwide, Paul has taught companies like Microsoft, IBM, and Disney to reframe challenges and discover fresh solutions.In this episode, you'll hear what lateral thinking looks like in practice, why small businesses have an edge when it comes to agility and innovation, and how Paul uses tools like Constant Contact and AI to keep his own marketing sharp after decades in business.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Understanding contact segmentationUsing click segmentation in an emailOverview: Email reportingMeet Today's Guest: Paul Sloane of Destination Innovation

There are subconscious drivers that make people buy, and the more you know about sales-psychology the more clients you're going to get online. If you rely on email marketing, social media, or a website to get leads-- You need to use the copywriting tactics inside this episode.Today on the pod, I'm joined by Samantha Burmeister of Nomad Copy—my personal copy coach and a genius when it comes to sales psychology and buyer archetypes. She's here to demystify the word “copy” and show you what actually needs to be on your sales page if you want people to read it and buy.

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman sits down with Berlyn, founder of Planted Marketing and creator of The Greenhouse community, to explore what it truly takes to build a strong and sustainable brand in today's digital-first world. From simplifying your marketing strategy to embracing what works best for you, this conversation is full of practical insights for business owners at every stage.The Evolution of a Modern MarketerBerlyn shares her journey from photographer to agency owner—how creativity, curiosity, and a desire to make an impact led her to launch Planted Marketing in 2020 and later, The Greenhouse in 2025. The Greenhouse supports solopreneurs and small business owners in the DIY phase of marketing, helping them grow confidently with practical strategies and community support.Building a Strong Brand FoundationWe dive into the three essential pillars every business needs before they dive headfirst into digital marketing:Clarify Your Brand Identity: Beyond logos and colors—define your mission, values, and why. Putting this on paper creates alignment across everything you do.Own Your Online Space: Your website is more than a link in bio. It's your home base for traffic, email collection, and long-term growth.Create a Marketing Wheel: Don't rely solely on one channel. Develop a balanced strategy across multiple touchpoints—like SEO, Pinterest, LinkedIn, or email—so your business doesn't collapse if one channel falters.Simplifying the Marketing ProcessWith endless platforms and strategies available, Berlyn emphasizes the importance of choosing what fits your strengths:Do you love creating videos? Lean into Reels or TikToks.Prefer writing? Focus on blogs or newsletters.Thrive in conversation? Build through networking and community events.Consistency, not ubiquity, is the goal. You don't have to be everywhere—just show up where you enjoy creating.Community as a Growth EngineCommunity building, both online and offline, is a key growth driver. Berlyn highlights:Using social media as a nurturing tool—not just for visibility but for deepening relationships.Engaging authentically through DMs, comments, and Threads to strengthen visibility and trust.Creating systems to stay connected beyond initial meetings—through intentional engagement, coffee chats, or follow-up messages.Email Marketing: The Underrated PowerhouseBoth Kendra and Berlyn agree—email is your most valuable marketing asset. Social media algorithms change, but your email list is yours to own. It's the most reliable channel for building ongoing relationships, sharing updates, and staying in front of your audience.The Rise of AI in DiscoveryBerlyn shares a surprising trend: businesses being found through ChatGPT search—even without formal SEO strategies.Her advice? Make sure your keywords and messaging are consistent across all platforms. Even a single optimized landing page can make a difference in how AI tools surface your brand.Key Takeaways f Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Do the fundamentals of marketing still matter in an age of AI, social, and shiny new tools?Neil Patel, entrepreneur, bestselling author, and co-founder of NP Digital, joins the Be A Marketer podcast to share why timeless fundamentals are the foundation for any successful marketing strategy. Named a top marketer by Forbes and the Wall Street Journal, Neil has helped businesses of all sizes, from Amazon to startups, drive growth by focusing on what works.In this episode, you'll hear why Neil believes in “search everywhere optimization,” how ugly marketing often outperforms polished campaigns, and why the fundamentals earn you the right to experiment with trends.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Try Constant ContactEasily create a multi-channel campaign out of a single email, social post, or SMSCreate a Social Post and schedule it to publish on social mediaMeet Today's Guest: Neil Patel of NP Digital

Episode 253 – Your Brand Is a Vibe: Small Business Marketing in the AI Era Forget features—today, it's all about the feeling. This week, discover why your brand's true power isn't just in what you say, but in the vibe you create—and how AI makes shaping that emotional connection faster, smarter, and more accessible than ever. If you want your small business to outshine competitors, build loyalty, and stand out in a noisy world, this is the episode you can't afford to miss.

Send us a textIf you're a service provider and you've been posting on Instagram nonstop but your leads aren't showing up, it's time to shift your energy to Pinterest—the quieter platform where your dream clients are actually searching for help.In this episode, I'm sharing exactly how to use Pinterest to attract clients, create consistent content without burnout, and build a marketing system that keeps working for you.ALL THE LINKS MENTIONED: https://jenvazquez.com/pinterest-marketing-for-service-providers/If you've been craving consistent visibility without the burnout, this is your sign. The Quiet Growth Accelerator helps you create a sustainable SEO + Pinterest system that works while you rest. Join before November 1st!The Quiet Growth Accelerator (SEO, AI, Pinterest) closes Nov 1st

Your story is your most powerful business tool. Why? Because no one else can tell it like you can.In this episode of Community Kristina and Maria are behind the mic together sharing how to leverage your unique story to grow your business and your impact on social media. In today's age of AI and Ads flooding our feeds, connection now outweighs the polished look and buyers are choosing authenticity over perfection.Are you leaning into what makes your business yours? Are you making the client transformation clear?If not, you're leaving impact, and money on the table.Tune in to break down these three essential pillars of a brand story:Your Aha Moment – the why behind your business.Your Mission – who you serve and why it matters.Your Vision – where you're going and what you stand for.Don't build in the dark!Mentioned in Episode:Episode with Storytelling Coach Alex StreetBuilding In The LightUse Code ‘PODCAST' for $50 off your ticket to High Vibe Women October 2025PodcastherSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Want your Instagram to actually SELL your offer? In this episode, Jenna breaks down why your content might be amazing… but still not converting. If you've been posting helpful tips, pouring your heart into your Reels, and still hearing crickets—this one's for you.The real reason service providers don't make more sales on Instagram is not because your offer sucks. It's because you're still trying to help and give "value"… when you should be trying to sell. You need BOTH.You wanna make more sales on Instagram so today let's talk aboutWhy your most generous content doesn't automatically convertThe single line that doubled one client's sales overnightHow to flip your Instagram bio into a client-magnet in under 5 minutesWhat your brother-in-law and your confusing messaging have in commonHow to speak directly to selfish, distracted leads (aka all of us)If you're a service provider trying to grow your business on Instagram, this episode is your no-fluff cheat code. We're talking marketing, business, entrepreneurship, and the kind of social media strategy that actually works.

In this episode of The Business of Tech, host Dave Sobel engages in a conversation with Tammy Cannizzaro, the Chief Marketing Officer at Thrive, a company with over a century of experience that has transitioned from selling Yellow Pages ads to providing a comprehensive SaaS-enabled marketing solution for small businesses. Tammy outlines Thrive's mission to help small businesses grow by enhancing their online presence and competing effectively against larger enterprises. She emphasizes the importance of a structured approach to marketing, which includes getting found online, converting leads into customers, and fostering customer loyalty.As the discussion progresses, Tammy highlights the significant impact of artificial intelligence (AI) on small businesses, particularly in marketing. She shares insights from Thrive's research, indicating that a growing number of small business owners are adopting AI tools to improve their marketing strategies. Tammy explains how AI can assist in optimizing online visibility, managing customer reviews, and maintaining fresh website content, all of which are crucial for small businesses looking to thrive in a digital landscape increasingly dominated by AI technologies.Tammy also addresses the challenges small business owners face when integrating AI into their operations. She advocates for a gradual approach, suggesting that starting with simple AI applications can yield meaningful results without overwhelming business owners. By focusing on practical use cases, such as automated customer outreach and review responses, small businesses can leverage AI to enhance their marketing efforts and drive repeat business. This incremental strategy allows them to build confidence and familiarity with AI tools over time.Finally, the conversation touches on the importance of customer retention and the balance between marketing-driven and product-led growth. Tammy emphasizes that understanding customer needs and preferences is key to delivering effective SaaS solutions. Thrive aims to meet customers where they are, offering various engagement options, from hands-on support to self-service models. This flexibility ensures that small business owners can choose the approach that best suits their unique circumstances, ultimately fostering long-term relationships and driving growth.

What if the biggest advantage your business has is actually its size?Dr. Ja-Naé Duane, behavioral scientist, entrepreneur, and co-author of Super Shifts, joins the Be A Marketer podcast to help small businesses navigate the structural and technological changes shaping the future. A longtime innovation leader (and former member of Constant Contact's own team), Ja-Naé works with organizations worldwide to anticipate change before it hits.In this episode, you'll hear why adaptability is small business owners' superpower, how to prepare for AI-driven shifts in customer behavior, and what you can do now to stay competitive tomorrow.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Use the Content Generator to write email, landing page, social, and SMS content for youCreate lists and segmentsMeet Today's Guest: Dr. Ja-Naé Duane

Send us a textIf you've ever spent hours creating a reel you thought would crush it, only for it to flop, this episode is for you.I'm pulling back the curtain on one of my favorite Instagram growth hacks: trial reels. This is the exact method I use (and teach my clients) to A/B test hooks and uncover what kind of messaging actually stops the scroll, grabs attention, and converts.I'll also share how one of my clients tested three versions of the same reel and tripled her views just by tweaking the first line. You'll walk away knowing exactly how to implement this in your own business this week.What You'll Learn[01:15] Why trial reels are one of the most powerful (and underused) features on Instagram [02:11] What trial reels actually are and how to know if you have access to them [03:01] How I'm using trial reels to test hooks and grow faster [05:21] The story of how one client tripled her reach by changing three words [07:44] How trial reels help you A/B test your messaging—just like email subject lines [09:13] Real examples of viral hook testing you can try this week [10:12] When to use trial reels (and when not to) depending on your goals [12:07] The difference between attraction and promotional content [13:29] How to use trial reels differently for nurturing vs. growth seasons [14:54] Why perfectionists need trial reels the most [16:20] Your weekly action step: how to test your first trial reel and measure resultsThis Week's ChallengePost your first trial reel.If you've already been using them, A/B test your hooks this week. Try posting the same video with different on-screen text and see which version performs best. When you get your results, DM me on Instagram @elizabethmarberry and tell me about your win. I'd love to celebrate with you.Links + Resources MentionedJoin the Waitlist: Hot Reels – My 12-month Instagram content lab for small business owners and creatives ready to grow visibility and sales.Free Resource: Monetize Your IG Guide. Learn seven simple, proven ways to finally make money on Instagram.CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a textIn this episode of Imperfect Marketing, I sit down with Sara Nay, CEO of Duct Tape Marketing, to dive deep into the connection between business strategy, marketing execution, and the evolving role of AI.Sara shares her journey from intern to CEO over her 15 years at Duct Tape Marketing and offers powerful insights on why strategy must always come before tactics and technology. Together, we explore how small businesses can future-proof their marketing and teams in an ever-changing digital world.The Foundation of Effective MarketingWhy business strategy must drive marketing strategyThe “Marketing Strategy Pyramid”: business, marketing, and team strategy layersHow to align marketing goals with revenue, mission, and valuesThe Role of AI in Modern MarketingWhy AI is a tool, not a replacement—and how to introduce it without fearCommon mistakes businesses make when adopting AI without strategyExercises to help teams identify tasks AI can support vs. areas to develop human strengthsShaping the Future of Marketing LeadershipThe growing divide in the marketing industry: AI adopters vs. AI skepticsWhy agencies and consultants must shift from execution to leadership and strategyHow AI allows more focus on creativity, empathy, and critical thinkingMapping the Customer JourneyIntroducing the Marketing Hourglass: know, like, trust, try, buy, repeat, referHow businesses can identify gaps and opportunities along the customer journeyWhy great client experiences naturally lead to stronger referral businessLessons Learned in MarketingWhy “more” is not always better when it comes to channels and tacticsThe importance of focusing on what works and making it sustainableHow simplifying your approach reduces burnout and creates consistent resultsKey Takeaways for MarketersStart with strategy before adding tactics or tools.Use AI to support—not replace—human creativity and leadership.Focus on where your audience is and what's sustainable for you.Great client experiences lead to natural referrals and long-term growth.Connect with Sara Nay:Links to Book: Unchained: Breaking Free from Broken Marketing Models: How Small Businesses Can Finally Take Control of Their Marketing, Lead with Strategy, and Scale with AI: https://unchainedmodel.com/Amazon: https://a.co/d/6aLtopFLinkedIn: https://www.linkedin.com/in/saranay/Whether you're a small business owner overwhelmed by technology or a marketing consultant navigating the rise of AI, this episode will help you rethink your approach and focus on what truly matters.

What does it take to scale an $80M global business while still staying ahead of the competition?Kunal Madan, co-founder of Amarra, joins the Be A Marketer podcast to share how he and his brother grew a formalwear design house into one of the largest in the world, with dresses in over 800 boutiques worldwide. From zero marketing experience to mastering email, design, and relentless testing, Kunal's story shows what's possible when you refuse to settle.In this episode, you'll hear why balancing marketing to both wholesalers and end consumers has been key to growth, how beautiful imagery and strong email campaigns keep Amarra top of mind, and why email data like open rates and clicks help Kunal close more sales.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Using the Contact Management DashboardUnderstanding contact segmentationOverview: Email reportingMeet Today's Guest: Kunal Madan of Amarra

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many business owners face: the constant pursuit of new leads at the expense of nurturing existing relationships. Drawing from multiple client experiences, Kendra shares why hiring another salesperson isn't always the answer—and how email marketing can be a game-changing solution.We explore:The Burnout of Always ChasingWhy relentless networking can drain your time and energyThe hidden costs of depending on a salesperson to replicate your passionHow inconsistent follow-up causes valuable connections to slip through the cracksThe Power of NurturingWhy your best salesperson will always be youHow email marketing bridges the gap between networking events and lasting relationshipsThe difference between one-to-one meetings and building relationships at scaleMaking Email Marketing Work for YouThe importance of writing like you're talking to one person—your ideal clientHow consistency (weekly or bi-weekly emails) keeps you top of mindUsing stories, examples, and even AI to make the writing process easierWhy “B+ work” and consistency beat waiting for perfection every timeKey Takeaways for Business OwnersGreat relationships beat relentless hustle—every single daySystems will always outperform people when it comes to consistencyEmail marketing is not automation—it's relationship building at scaleStaying visible and top of mind means being the first call when clients are readyWhether you're an introverted business owner tired of nonstop networking or a leader wondering if you should hire a new salesperson, this episode will inspire you to rethink your approach. Instead of chasing, learn how nurturing your existing connections through email marketing can transform your business.Are you ready to stop chasing and start nurturing? Tune in now and discover how consistent, authentic communication can help you grow without the burnout. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

How do you take a nonprofit that relies entirely on donations and turn it into a thriving community hub for wildlife, education, and conservation?Lisa Franco, Director of Development at Woodford Cedar Run Wildlife Refuge in New Jersey, joins the Be a Marketer podcast to share how she combines a marketing background with a passion for wildlife to grow support, increase donations, and strengthen community ties.In this episode, you'll hear how Lisa balances fundraising with education, why storytelling is her most powerful tool for driving engagement, and how Cedar Run uses creative approaches like “Weddings in the Wild” to reach new generations of supporters. Lisa also explains how Constant Contact helps them segment audiences, simplify giving, and keep donors connected to the impact of their contributions.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Understanding contact segmentationAdd your contacts' details to an emailCustomize what each contact sees in your email with dynamic contentUse the Content Generator to write email, landing page, social, and SMS content for youMeet Today's Guest: Lisa Franco of Woodford Cedar Run Wildlife Refuge

Episode 146: Success Leaves Clues – How to Use What's Already Working to Grow Your BusinessEver feel like you're constantly reinventing the wheel in your business? The truth is, you don't have to. Success leaves clues, and if you know where to look, you can save yourself time, energy, and guesswork.In this episode of The Marketing Guide, I dive into the idea that extraordinary results don't happen by chance, they come from following proven strategies and learning from what already works. Inspired by a Tony Robbins quote that stuck with me, I'll show you how to spot the patterns behind success and apply them to your content, funnels, sales, and overall business strategy.You'll learn:What “success leaves clues” really means and how to spot them in your industryHow small business owners can save time by following proven steps instead of starting from scratchSimple ways to find clues in your content performance and use them to create more of what worksHow to study funnels and sales strategies that worked on you (and adapt them for your business)7 practical ways you can put this mindset into action right nowPlus, I share my S.U.C.C.E.S.S. framework to help you simplify your marketing and stay consistent without burning out.Resources & Links Mentioned in This EpisodeFollow me on Instagram: @lauraomahonymarketingWork with me: www.lauraomahony.comShare this episode with a friend who needs to hear itKey TakeawayYou don't need to do more. You need to do more of what works. Success leaves clues—when you pay attention, you stop guessing and start growing.

What does it take to grow from 100 to nearly 400 franchise locations in just five years, without losing sight of people first?Marcus King, Global CEO of House of Colour, joins the Be A Marketer podcast to share how the UK-founded style and image consultancy scaled internationally by balancing empathy with structure. With operations in seven countries and rapid growth in the U.S., Marcus explains how the franchise has managed to maintain its personal, one-to-one impact while equipping stylists with the systems they need to thrive.In this episode, you'll hear why empathy and structure are the secret ingredients to scaling a people-first business, how House of Colour empowers solo entrepreneurs with marketing and operational support, and why Marcus sees email as a critical channel for maintaining brand consistency and driving ROI. You'll also learn how the company uses community, culture, and communication to turn growth into something sustainable.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Constant Contact Multi-Account SolutionConstant Contact for FranchisesMeet Today's Guest: Marcus King of House of Colour

Send us a textIn this episode of the Near Memo, Greg Sterling and Mike Blumenthal dig into Google Business Profile suspension increases over time, the broken state of reviews, and insights from Google's Liz Reid on AI Overviews, AI Mode, and monetization. What do these changes mean for small businesses, SEOs, and consumers? Tune in for an unfiltered take.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textIn this episode of The Good Enough Mompreneur Podcast, Angela chats with marketing expert and Fractional Chief Marketing Officer, Carly Ries, about what solopreneurs truly need to know about marketing strategy. With nearly 20 years of experience from local startups to Fortune 500 companies, Carly brings clarity to the chaos of marketing for small business owners and mompreneurs.We unpack what a Fractional CMO actually does (hint: it's way more than social media), the biggest mistakes solopreneurs make in hiring marketing help, and how to start focusing your time and energy where it truly matters for your business.

Send us a textIn this episode of Imperfect Marketing, I sit down with Alex Love—VP of Marketing and Communications, adjunct professor, and co-host of the podcast Mastering the Art of Failing. We dive into her unexpected journey into marketing, the lessons learned from failure, and the art of building small but mighty teams.Alex shares how her career evolved from writing grants at a nonprofit to leading marketing teams and teaching the next generation of marketers. We explore:The Power of Learning and TeachingWhy a love of learning keeps marketers adaptable and relevantHow Alex turned her passion for education into a teaching role at GWThe challenges (and joys) of engaging students who just want to “check the box”Lessons in Failure and ResilienceThe rise and fall of Digital District, a pioneering social media communityWhy Alex considers it both her biggest success and her biggest failureHow failure becomes fuel for future opportunities and growthBuilding and Leading Lean TeamsWhy relationship-building is the secret weapon of small marketing departmentsThe importance of hiring for ambition and drive over technical skills aloneHow to communicate that no single marketer can “do it all”Why outsourcing and specialized support free teams to focus on strategyCreativity, Risk-Taking, and Viral WinsHow one “crazy idea” born on a dog walk turned into an award-winning campaignWhy sometimes the riskiest ideas resonate the most with your audienceRedefining what “going viral” really means for niche organizationsKey Takeaways for MarketersMarketing is as much about relationships as it is about tacticsLean teams thrive when curiosity and problem-solving lead the wayFailure is inevitable—but also invaluable in shaping future successSometimes the boldest, quirkiest ideas lead to the greatest impactWhether you're a solo marketer, part of a lean team, or leading communications at a larger organization, this conversation is full of insights into how to stay creative, scrappy, and resilient in an ever-changing landscape.Connect with Alex Love:LinkedIn: https://www.linkedin.com/in/alexslove/Website: https://rivasolutionsinc.com/

Tools and Tactics to Outrank Local Competitors and Optimize Your Google Business Profile Discover actionable strategies for improving your local SEO through competitor analysis and Google Business Profile optimization. This episode explores how to use tools like Lead Snap and GMB Everywhere to uncover what top-ranking businesses are doing right, align your website and GBP categories for better visibility, and build a content strategy that fills ranking gaps in your market. Plus, learn how to boost local authority with backlinks, industry engagement, and AI-friendly content tactics that drive real-world results. What You'll Learn  How to identify what's working for top competitors in your local market using Lead Snap and GMB Everywhere Why aligning your GBP categories with website content is crucial for rankings Ways to create blog and service content that targets local ranking gaps and improves calls and traffic Want to beat your local competitors on Google Maps? Start by analyzing what they're doing  and then do it better. Get expert help building your GBP and content strategy by reaching out for a free local SEO consultation.   https://www.localseotactics.com/tools-for-competitor-analysis-gbp-content-strategy