Podcasts about small business marketing

Keywords:  digital marketing, book writing, small business, marketing mistakes, SEO, content creation, entrepreneurship, marketing strategies, business development, online presence, self-publishing, children's books, marketing, writing, podcasting, Italian culture, pizza, entrepreneurship, book promotion, storytelling Summary:  In this episode, Mitch Beinhaker interviews Erica D'Arcangelo, a seasoned digital marketer with over 20 years of experience. They discuss the evolution of digital marketing, common mistakes made by small business owners, and the importance of consistency in marketing efforts. Erica shares her journey from working in healthcare marketing to running three successful agencies and highlights the challenges faced by entrepreneurs. Additionally, they delve into Erica's book, 'A Story About Pizza,' which reflects on her family's history and the impact of marketing on small businesses. In this conversation, Erica D'Arcangelo shares her journey from marketing professional to self-published author, discussing the challenges and successes of her first book and her new children's book series. She emphasizes the importance of marketing in the publishing process and the role of storytelling in connecting with audiences. Erica also introduces her podcast, 'Pizza Story Podcast,' where she explores Italian culture and the stories behind family-owned pizzerias. Takeaways Digital marketing is crucial for sales and business development. Erica has over 20 years of experience in digital marketing. The evolution of technology has changed marketing strategies. Small business owners often underestimate the effort required for success. Common marketing mistakes include outdated websites and poor SEO practices. Consistency in marketing is key to achieving results. Content creation should be relevant and regular to engage audiences. Building trust with clients is essential for successful marketing. Erica's book reflects her family's history and the importance of storytelling. Marketing requires ongoing maintenance and adaptation to changes. Erica self-published her first book after 20 years in marketing. Her book became a bestseller in the Italian history category. She is now working on a 12-book children's series about pizza. The first book in the series is titled 'P.H.O. Pizza.' Erica's podcast features interviews with family-owned pizzerias. Marketing a book requires a plan established well before publication. Outlining and storyboarding are crucial for writing a book. AI can assist in the writing process by providing structure. Writing a book takes time and dedication. Establishing an online presence is key for authors. Titles Mastering Digital Marketing: Insights from Erica D'Arcangelo The Journey of a Digital Marketer: Erica D'Arcangelo's Story From Healthcare to Marketing: Erica's 20-Year Journey Common Pitfalls in Small Business Marketing Sound Bites "It's an evolution of technology." "I published a 12 book children's series." "The podcast is called Pizza Story Podcast." "You need a marketing plan." "Outlining and storyboarding is essential." "AI is really good for providing guides." "It's going to take time to write a book." "You can interview people anywhere." Chapters 00:00 Introduction to Digital Marketing and Book Writing 03:36 Erica's Journey in Digital Marketing 06:01 The Evolution of Marketing and Technology 09:22 Challenges Faced by Small Business Owners 11:30 Common Marketing Mistakes and Solutions 15:11 The Importance of Consistency in Marketing 19:12 Erica's Book: A Story About Pizza 25:46 The Journey to Self-Publishing 30:59 Creating a Children's Book Series 36:49 The Art of Writing and Marketing a Book

Send us a textEver wonder what kind of email actually gets replies—and closes deals?In this refreshingly personal episode, host Kendra Corman takes you behind the scenes of one of her most successful emails ever. Spoiler alert: it wasn't a sales pitch. It was a story about a 3 a.m. road trip, a surprise stop at Buc-ee's, and how one moment of gas station magic sparked real business results.If you're struggling to make email marketing work for you, or if storytelling feels like a buzzword you can't quite harness, this one's a must-listen.

ALERT! This episode is seriously valuable (like in a we-could-charge-for-this kind of way.) Get a pen and paper out and take notes!One of the best ways to get more eyeballs on your business is to be where people are already looking for you. And one of those places that people are looking for you... is PINTEREST.Pinterest is one of the most powerful but underused marketing tools for small businesses. In this practical episode, Pinterest expert Heather Farris walks us through exactly how to get started, what to post, and how to build a strategy that drives real traffic and sales. No fluff—just actionable Pinterest tactics you can start today.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/298CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

Simple Ways Small Business Owners Can Start Using AI  In this episode, host Bob Brennan shares two powerful and easy ways to implement AI into your small business: AI voice answering and AI chat integration. Using real-world examples from his own business, HelperTech, Bob demonstrates how AI can automate customer service, boost bookings, and deliver real ROI even after hours. What You'll Learn How AI voice systems can book appointments, offer pricing, and reduce no-shows. Why a clean, structured knowledge base is critical for AI accuracy. Practical ways small businesses can refine AI tools to maximize customer experience and profitability. Listen now to learn simple, actionable steps you can take to start using AI in your business today and gain an edge over your competition! https://www.localseotactics.com/how-you-can-implement-ai-into-your-business-today/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/    

Bye-bye busy-work! This episode is calling you out, and swapping you for revenue generating activities.➡️ Get your Early Bird Ticket to FREEBIE IN A WEEKEND  https://parkdale-republic.thrivecart.com/freebie-in-a-weekend-eb/Today we chat about:5 Revenue-Generating activities for your businessHow different you'd act if a drone was chasing you (that'll make sense later)A challenge for self-employed people to try this week to get more clients flowing into your businessAnd don't forget! After this episode, give your business a little review... Out of all the actions you take in your business this week, how many of them are geared toward GROWTH?How many marketing tasks did you complete? How about cold outreach? What about collaborations? Get real with your time and you'll get real with your revenue.✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new

Unlocking the Secrets of Social Media Marketing: Insights from Emma Tessler of Ninety Five MediaIn this episode of The Thoughtful Entrepreneur, host Josh Elledge chats with Emma Tessler, the Founder and CEO of Ninety Five Media. Emma shares her journey from solopreneur to agency leader, offering insight into how small businesses can scale through intentional content marketing. She also discusses the balance between creativity and data, the evolving role of social platforms, and why longer-form video is the future of digital engagement.Finding Balance in a Digital WorldEmma began the conversation by opening up about her personal growth journey—specifically how she's cultivated balance in a world driven by digital noise. After spending years pouring everything into her business, she realized the importance of unplugging and finding a creative outlet. For Emma, that outlet is needlepoint. It's a meditative activity that brings joy, social connection, and a refreshing break from screen time.Transitioning into her business, Emma introduced Ninety Five Media, a digital marketing agency that serves small businesses looking to grow their audience and convert followers into paying customers. The agency provides a full suite of services including strategy, content creation, community engagement, and performance tracking—so founders can stay focused on running their business without the overwhelm of managing their online presence.Emma also shared her outlook on social media trends. While many users feel disenchanted by algorithm shifts and platform saturation, she believes there's opportunity for brands that deliver meaningful, educational, and story-driven content. Longer-form video, especially on platforms like TikTok and Instagram, is outperforming short clips by increasing audience retention and deepening brand connection.About Emma TesslerEmma Tessler is the Founder and CEO of Ninety Five Media and host of the podcast Stop Scrolling, Start Scaling. With nearly a decade of experience in the digital marketing space, Emma leads a powerhouse team that helps small businesses create content that drives real growth. Her mission is to empower founders with strategies that convert and build community-driven brands.About Ninety Five MediaNinety Five Media is a full-service digital marketing agency helping entrepreneurs grow through strategic content creation and social media engagement. From content calendars to analytics, the agency specializes in delivering results without locking clients into long-term contracts. Their motto: create content that converts and builds lasting community.Links Mentioned in this EpisodeNinety Five Media WebsiteEmma Tessler on LinkedInStop Scrolling, Start Scaling PodcastKey Episode HighlightsWhy Emma uses needlepoint as a creative and mindful outletHow Ninety Five Media supports small business owners with done-for-you marketingThe importance of video—especially long-form content—for building trust and conversionsWhy data should drive your content strategy, not trendsThe power of community building in growing an online presenceConclusionEmma Tessler reminds us that...

Struggling to make LinkedIn work for your small business? In this episode, I sit down with Michael Clark from Athletic Koala, a digital marketing expert who's cracked the code on using LinkedIn for real business growth — especially in 2025. We dive into how to build a community on LinkedIn, use content to position yourself as a subject matter expert, and why giving away your best knowledge is the best marketing strategy you've got. You'll learn why old-school Facebook and Google Ads just aren't cutting it anymore, how to get over your fear of video, and exactly what types of posts are working on LinkedIn right now. This one's practical, insightful, and peppered with Michael's signature wit and wisdom — perfect for small biz owners who are ready to make LinkedIn their top sales platform.  

This episode is all about getting things done—for real. I share my simple, powerful approach to productivity that helps you follow through without burning out. Whether you're overwhelmed, stuck, or just tired of procrastinating, you'll walk away with practical strategies (and a few mindset shifts) to help you take action and make real progress in your business and life.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/297CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

Send Us a Message (include your contact info if you'd like a reply)Afraid you need to be a financial expert to help divorce clients navigate money concerns? Think again! Tracy and Debra dismantle this common fear among divorce coaches by showing how you can effectively support clients through financial challenges without overstepping your role.Financial uncertainty triggers our most basic survival fears—that's why money is almost always at the center of divorce conflict. According to government research, men's household income falls about 23% after divorce, while women experience a staggering 41% drop. No wonder financial anxiety runs so high! When clients worry about their ability to pay bills or put food on the table, their capacity to make sound decisions, negotiate fairly, or co-parent effectively becomes severely compromised.The podcast reveals how coaches can guide clients through creating monthly budgets—arguably the most powerful financial tool during divorce. This simple exercise answers the burning question: "Can I support myself?" Through relatable client stories like Martha (who discovered her post-divorce budget was actually half what she feared) and Mary (who reconsidered keeping the family home after seeing the long-term financial impact), Tracy and Debra demonstrate how helping clients gain financial clarity transforms fear into knowledge and powerlessness into control.They explore practical approaches to addressing income concerns, understanding the marital estate, and preparing clients for productive attorney consultations. Most importantly, they emphasize that coaches don't need calculators or financial certifications to make a difference—they just need to ask the right questions, guide clients through basic exercises, and connect them with specialists when needed.Ready to feel confident helping your divorce clients with financial foundations? Listen now to discover how you can support clients in making informed, intentional decisions that align with their values and set them up for post-divorce success. Learn more about DCA® or any of the classes or events mentioned in this episode at the links below:Website: www.divorcecoachesacademy.comInstagram: @divorcecoachesacademyLinkedIn: divorce-coaches-academyEmail: DCA@divorcecoachesacademy.com

LISTEN TO THIS EPISODE IF YOU FEEL LIKE ONLY PEOPLE YOU KNOW ARE BUYING FROM YOUIf it feels like only your friends, family, and acquaintances are buying from your business; you're not alone. In this episode, I'm answering a real question from Jessika, who's been in business for about a year and is ready to start growing beyond her inner circle.Inside this episode, we'll talk about:How to attract stranger sales and build a real customer baseWhy it's completely normal for sales to slow when friends and family tap outHow to shift your marketing strategy to reach new audiencesWhat it really takes to build a community of loyal customers who find you because of your brand, not because they know you personallyThe next steps to expand your reach and create sustainable growthYou don't have to stay stuck in the cycle of selling only to people you know. It's absolutely possible to expand your audience and build a business full of excited, returning customers who genuinely love what you do.Topics We Discuss: Growing Your Audience, Attracting New Customers, Building Community, Small Business Marketing, Product-Based Business GrowthJOIN THE SBG FREE COMMUNITY // ⁠⁠CLICK HERE⁠⁠FREE TRAININGS // ⁠⁠CLICK HERE TO BROWSE⁠⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠⁠@thisismadisonpaige⁠⁠⁠⁠

A section of a train in his basement isn't the most interesting thing about Jason Shron. It's how he turned an obsession with model trains into a thriving international business — simply by being himself. In fact, he left his PhD program in art history to pursue his passion full-time.Jason, two decades later, is the president of Rapido Trains Inc., Canada's largest manufacturer of high-end model trains, with operations in North America and the UK.Rapido is built on a foundation of attention to detail and radical transparency. "If we screw up, we just tell people," Jason explains on this episode of Be a Marketer. "Being totally straight with customers has transformed how they connect with our brand."What can small business owners learn from a company that achieves 81% email open rates? On this episode, Jason and host Dave Charest unpack how obsessive honesty drives customer loyalty, why embracing your passion is marketing magic, and the incredible ROI of knowing your audience.Tune in to discover how your business can harness Constant Contact tools to build deeper customer connections and resonate with your audience.Additional Resources:Overview: Email resend optionsUnderstanding contact segmentationInstall a contact sign-up form on a websiteCreate a sign-up landing page Meet Today's Guest: Jason Shron of Rapido Trains Inc.

Episode 342 – What Running a Podcast for 6+ Years Has Taught Me About Consistency (and When to Quit Something) After more than 6 years, 340+ episodes, and a truckload of cuppas... I've learned a thing or two about showing up. Especially when no one's clapping yet. In this reflective, real-talk episode of the Small Business Made Simple Podcast, I'm sharing the truth about consistency—what it actually looks like, what it costs, and when it's okay to quit (or at least press pause). Whether you're podcasting, posting on social, writing newsletters, or trying to stay visible in your business without burning out—this is the pep talk you didn't know you needed. We're chatting: ✅ How consistency builds trust—and why that matters more than fancy funnels ✅ The sneaky difference between quitting and pivoting ✅ Why Episode 1 nearly didn't happen (and what made me hit publish anyway) ✅ Five lessons from six years behind the mic—warts, wins, and all ✅ When to reflect, when to rest, and when to just keep going This episode is for the small business owner who's ever thought: “Is anyone even watching?” “Does this even matter?” “Should I just quit?”

LISTEN TO THIS EPISODE IF YOU WANT TO MAKE SALES EVERY DAY IN YOUR PRODUCT-BASED BUSINESSLaunches feel exciting... but what about all the in-between days? If you're tired of big sales during promos and crickets the rest of the time, this episode is for you.I'm breaking down the real difference between active sales and passive sales, and how mastering both can create consistent daily revenue in your business.We'll dive into:Why launches (active sales) are so effective — and why they can't be your only planHow passive sales systems create freedom, consistency, and scalable growthThe role of messaging, content pillars, tripwires, and systems in your daily salesHow to stop relying on launches alone (and why some audiences never learn to buy passively)What you need to build a brand that makes sales even when you're not onlineMaking a few hundred dollars on a launch is great, but real growth happens when you can make sales every day, without having to constantly show up live. Let's supercharge your sales the smart way.Topics We Discuss: Passive Sales Strategy, Product-Based Business Growth, Active Sales vs Passive Sales, Daily Revenue Systems, Small Business Marketing

Is your website still telling the story of the business you were three years ago? In this episode of SoTellUs Time, Trevor Howard and Troy Howard dive into the signs that it's time for a brand refresh—and how you can update your image without blowing your budget. Whether you're a solopreneur, small‐business owner, or marketing manager, you'll learn practical tips to make a powerful first impression and keep your brand ahead of the curve.

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective (North Fulton Business Radio, Episode 865) In this episode of North Fulton Business Radio, host John Ray interviews Darrell Noe, the founder and CEO of Seventy Seven Collective. Darrell shares insights into his journey from being a designer to founding a successful digital marketing agency. […] The post Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective appeared first on Business RadioX ®.

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective (North Fulton Business Radio, Episode 865) In this episode of North Fulton Business Radio, host John Ray interviews Darrell Noe, the founder and CEO of Seventy Seven Collective. Darrell shares insights into his journey from being a designer to founding a successful digital marketing agency. […]

Building your business on social media is like renting a house—you've decorated it beautifully, but the landlord can change the rules anytime. Your email list, however, is property you own outright. This distinction can make or break a small business when platforms change algorithms or face potential bans.In this episode, Dave Charest speaks with Constant Contact product leaders Jesus Flores, Product Manager focused on audience growth; Ryan Burke, Director of Product specializing in small business growth; and Mike Crawford, Senior Product Manager responsible for the contacts experience. They discuss the risks of relying solely on social media for marketing and why building a contact list you actually own is the foundation of sustainable marketing."Owning your audience means having a direct line of communication with people who have explicitly shown interest in your brand, typically through an email list without a dependency on a governing social platform," explains Jesus. "It's your list, you own it. You can carry it from platform to platform."The team discusses how businesses can convert social followers into email subscribers, introduces Constant Contact's new Lead Magnet tool, and explains how contact data helps create more effective marketing campaigns.Whether you're just starting to build your contact list or looking to better leverage your existing contacts, this episode offers actionable strategies to help turn audience growth into business growth.Additional Resources:Create a Facebook and Instagram AdCreate a Pop-Up Contact Sign-Up Form for Your WebsiteCreate a QR code from a URLCreate a Google Ad with KlikenUsing Contact Lists, Tags, and Segments Based on Your List SizeOverview: Email ReportingInstall a Contact Sign-Up Form on a WebsiteCreate a Sign-up Landing Page to Collect New Email and SMS Contacts OnlineCreate a Lead Magnet and Capture LeadsCreate and Manage Custom Contact FieldsLatest Small Business Now ReportMeet Today's Guests: Jesus Flores, Ryan Burke, and Mike Crawford of Constant Contact Jesus Flores 

Episode 341 – Are You Ready for Zero-Click Content? Let's Talk Algorithms Still obsessing over click-throughs and link clicks? You're not alone—but in 2025, it might be time to shift your strategy. In this episode of the Small Business Made Simple Podcast, we're diving into zero-click content—what it is, why the algorithms love it, and how your business can thrive even when no one's clicking your links. If you're pouring time into content and wondering why people aren't “taking action,” it might be because they already got what they needed… right there in the scroll. ✨ The scroll economy is here, and it's changing the way we create, connect, and convert. In this value-packed chat, you'll learn: ✅ What zero-click content is (and why it's not as scary as it sounds) ✅ How algorithms are rewarding in-feed, stay-put content more than ever ✅ Why giving the goods up front builds trust, visibility and long-term connection ✅ My four go-to strategies for creating high-performing, scroll-stopping content ✅ How to measure success when traditional clicks are dropping Spoiler alert: just because they're not clicking doesn't mean they're not converting.

You don't need a massive budget to make a massive impact. In this power-packed training, we show small business owners how to think—and market—like the giants, using lean strategies that drive real growth. With practical insights and proven systems, this session walks you through the key components of building a high-impact marketing engine without breaking the bank.Highlight 1 (05:32–07:32)"The Turning Point: When Strategy Meets Action"This section captures a pivotal moment where the conversation shifts from general discussion to real-world implementation. It's where vision becomes execution.Highlight 2 (11:04–13:04)"Lessons Learned: Avoiding Common Pitfalls"In this clip, the speaker dives into mistakes made along the journey, offering valuable insight into what not to do and how to correct course.Highlight 3 (16:36–18:36)"Scaling Smart: Systems That Drive Growth"Here, the focus is on process, systems, and structure — breaking down how sustainable growth happens and what tools help get there.Highlight 4 (22:08–24:08)"The Mindset Shift That Changes Everything"This segment explores a deeper, personal shift in philosophy that reshaped the speaker's approach to leadership and long-term success.Visit Rainmaker For Contractors:https://rainmakerforcontractors.com/Check Out Our Other Trainings:https://rainmakerforcontractors.com/training/Check Out Our Podcast Page:https://rainmakerforcontractors.com/podcast/

With Mickie Kennedy, a PR expert and press release strategist who helps small businesses, startups, and authors get seen and heard. Over 26 years ago, he founded eReleases after witnessing firsthand how many entrepreneurs struggled to afford traditional PR services. His mission is simple: make media access and press release distribution both effective and accessible — with a human touch. Today, he continues to guide thousands of business owners toward greater visibility, credibility, and growth through strategic media coverage.Mickie holds an MFA in Creative Writing from George Mason University and still writes poetry with a group of fellow misfits in Maryland. His work and expertise have been featured on top business podcasts and media platforms. He lives in Baltimore County with his family and two feuding cats, enjoys British sci-fi, and admits to a serious diet soda habit.Join us in our conversation as Mickie breaks down why being an unknown brand can actually be your biggest PR asset, and how strategic storytelling can turn a press release into a multimillion-dollar opportunity. He shares lessons from his journey, insights into eReleases' partnership with PR Newswire, and tips for entrepreneurs who want to get media attention without breaking the bank. Tune in to learn how the power of a well-crafted press release can transform your business.To listen to the podcast and access the show notes and any other resources mentioned in this episode, visit us at www.legalwebsitewarrior.com/podcast.

Imagine a baseball team that throws out the rulebook—not just for the game, but for how they do business. Meet the Savannah Bananas, a team that's less about scoring runs and more about sparking joy.Led by owner Jesse Cole, this isn't your typical sports team. As Jesse puts it, "We have no interest in being a billion-dollar business, but we want to create a billion fans." The Bananas have grown into a fan-driven phenomenon built on a simple but radical idea: put fans first and never stop entertaining. When most teams chase sponsorship dollars, the Bananas ditch ads and create experiences people can't stop talking about.Their approach is delightfully unconventional. They've removed third-party ticketing fees, sent handwritten thank-you notes, and featured players who might break into dance mid-game. Marketing that doesn't feel like marketing. The result? They recently sold out their first NFL stadium, are building a passionate fanbase, and proving that when you truly put people first, the money follows. Join Jesse, Kara, Carson, and host Dave Charest for this masterclass in customer experience that any business can learn from.Additional resourcesCreate and Manage TagsUnderstanding Contact SegmentationGetting Started with the Automation Path BuilderConnect your Shopify account to Constant ContactMeet Today's Guests: Jesse Cole, Kara Heater and Carson Bowen of Savannah Bananas

Episode 340 – The Rise of Searchless Marketing: How to Be Found Without Being Googled What if your next customer never Googles you? Welcome to the world of searchless marketing—where your dream clients are finding you without searching for your name, your website, or your keywords. In this episode of the Small Business Made Simple Podcast, I'm diving into the 2025 trend that's turning traditional search strategies on their head—being discovered without being looked for. If you've been pouring effort into SEO, blogs, and Google listings—but still not seeing results—this episode will show you where attention is going (and how to meet your audience there). We'll unpack: ✅ What “searchless marketing” means and why it's growing fast ✅ The scroll economy vs. the search economy (and how to win in both) ✅ 6 ways to boost visibility without relying on Google ✅ Why shareability, memorability and collaboration are your new best friends ✅ Tools to help you show up in feed, in inboxes and in conversations ✨ This episode is for e-commerce brands, service-based businesses, local legends and regional trailblazers alike—if you want to grow without relying on the algorithm gods or page-one Google rankings, this one's for you.

Running an MSP means wearing a lot of hats: tech expert, problem solver, business strategist. But here's the big question. Is your marketing keeping up with the pace you're setting? In this episode of Know Grow Scale, Laura Johns takes a hard look at what it really means for your marketing to "work hard," and how to tell if yours is slacking. From tracking the right metrics and optimizing your visibility to sharpening your messaging and staying consistent, this episode gives MSP owners and marketers the tools they need to make marketing a true growth driver, not just a checklist item. You'll learn: Why website traffic doesn't always equal leads, and what to focus on instead How to show up in the places your prospects are already searching What makes messaging memorable and unique in a sea of sameness Simple strategies to build marketing consistency without burnout How to test and adapt your strategy for better ROI

Dan Knowlton didn't plan to build a top-performing content agency by dressing up in wigs and fake mustaches — but that's what helped him stand out.In 2015, Dan and his brother Lloyd launched their marketing agency, Knowlton, from a spare room in their parents' house. No roadmap. No fancy setup. Just two brothers figuring it out as they went. What changed everything? Defining clear roles, setting long-term goals, and creating content people actually want to watch."It has taken us so much longer to get to where we are now than I thought at the start point," Dan says, reflecting on the patience and persistence it took to grow a sustainable business.In this episode of Be A Marketer, host Dave Charest talks with Dan about growing from chaos to clarity. They unpack how to align your marketing with your strengths, what most small businesses get wrong about content, and why measuring results will sharpen your focus.You'll hear how Dan treats his agency like a client, how one strategy helped them double in size, and what Dan thinks every small business owner should start doing today.Additional Resources:Getting started with the Automation Path BuilderUsing Constant Contact SEO toolsHow to Set Up an Effective Automated Welcome Email Series (with Examples)Set up to automatically resend to contacts who don't open their email feature in Constant ContactMeet Today's Guest: Dan Knowlton of Knowlton Marketing☕ What he does: Dan Knowlton is the Co-Founder and Chief Marketing Officer of Knowlton, a UK-based marketing agency he started with his brother in 2015. The duo is known for blending creativity with strategy to create content people actually enjoy. Knowlton has worked with major brands like the BBC, Nestlé, and Constant Contact.

Does it feel like content is taking over your entire week - and still not doing what it's supposed to? In this episode, I'm pulling back the curtain on one of the biggest hidden time drains in business: marketing without a system. We're talking second-guessing every post, spiraling into overthinking, and constantly feeling behind. If content planning feels chaotic, stressful, or like it never sticks - this one's for you. Inside, I'll share: Why content isn't the problem (but your system might be) The mindset shift that changes everything 3 essential pieces of a content system that saves time and sells Tangible actions to take this week to reduce your mental load You'll also hear how my clients inside The Make It Happen Collective and The CEO Studio are using these systems to repurpose better, create faster, and finally feel clear. Whether you're a solo founder, service provider, or multi-offer CEO, this episode will help you simplify your strategy and reconnect with your voice.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, we explore how sending free products to micro influencers can effectively scale your eCommerce brand. William Gasner, co-founder and chief marketing officer of Stack Influence, shares his expertise on why brands are shifting from celebrity endorsements to micro influencers.  William explains how to find the right influencers, compensation models that work, and strategies for leveraging influencer marketing to improve marketplace visibility and drive authentic engagement. If you're looking to automate and scale micro-influencer marketing sign up for Stack Influence at stackinfluence.com.Topics discussed in this episode: - Why micro influencers matter. - How to find influencers. - What compensation models work. - How to manage influencers. - How trust affects marketing. - How marketplaces reward visibility. - Why Amazon ranking matters. - What Stack Influence offers. Links & Resources Website: https://stackinfluence.com/Instagram: https://www.instagram.com/stackinfluence/LinkedIn: https://www.linkedin.com/in/william-gasnerX/Twitter: https://x.com/stackinfluenceGet access to more free resources by visiting the show notes athttps://tinyurl.com/36euvhbaMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Episode 339 – AI Ethics in Your Marketing in 2025: What Small Biz Owners Need to Know AI is writing our captions, helping with email campaigns, and brainstorming blog titles—but just because we can use it for everything... should we? In this episode of the Small Business Made Simple Podcast, I'm diving head-first into the big conversation we need to be having in 2025—how to use AI ethically in your marketing without sounding like a robot, losing trust, or forgetting your voice in the process. If you've ever: ✅ Copied and pasted an AI-generated caption that didn't sound quite like you ✅ Wondered whether you should credit AI when it helps you write content ✅ Set up auto-DMs that feel a bit... soulless ✅ Or worried about accidentally plagiarising from AI-sourced content... Then this is your must-listen episode. We'll unpack: What ethical AI use actually means for small business owners in 2025 Real-life pitfalls (like made-up facts and “Love this!” bot replies

Have you ever wondered if you can really do SEO on your own? Maybe you've tried before and run into issues or gotten stuck? That's super common. I believe you definitely can learn how to do SEO on your own, but it's much smarter to take a course from someone like me, who has lots of experience in SEO and can save you time, answer your questions, and help you get results faster than if you try to Google and YouTube your way through the whole thing.  Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Send us a textIt's no secret that we are always encouraging new ways to enjoy what you do in your business, so we knew having Christine Blosdale on the show was going to bring you some of the best tips for marketing your business! Christine, The Expert Authority Business Coach. She is a five-time #1 bestselling author and doesn't just coach—she ignites. With a background in marketing, broadcasting and public speaking, Christine has a unique gift for elevating entrepreneurs, coaches and authors to achieve remarkable success. Being a media personality for over 25+ years and working with industry giants like America Online and Microsoft, she's worked with the best to bring out your best.Together we talk about:Outside of the box thinking when it comes to marketingHow to channel creativity that feels fun to youNew spaces you can explore repurposing your content+ Christine shares an exciting moment in her career where someone famous was consuming her content without her even knowing it!Connect with Christine:ExpertAuthorityCoach.comBook a complimentary strategy sessionFREE Gift: The Top 10 Things To Do To Promote Your Business ---✨ Follow us @brandedandbookedpodcast

The Gregangelo Museum wasn't supposed to exist. It began as a run-down rental in San Francisco — a place where artist Gregangelo Herrera patched collapsing rooms with found materials, turning repairs into creative experiments. One of those repairs became a full-blown art installation. One became two. Then three. Forty years later, the house is a city landmark, and the team behind it is reshaping what immersive art and marketing can look like.In this episode, host Dave Charest talks with Gregangelo Herrera, Artistic Director of the Gregangelo Museum and Velocity Arts & Entertainment; Angelica Irreno, Artist Manager and Marketing Coordinator; and Marcelo Defreitas, Creative Director. Together, they share how they transformed a private home into an immersive storytelling experience — and how that became their most effective marketing tool. “We didn't sit down and make a strategy,” Marcelo says. “By doing it, we reinvented.”Tune in to hear how they leaned into storytelling over ads, how this small team markets through meaning, not money, and how their outdoor art garden helped them stay open during the pandemic.Additional Resources:Create a reusable email templateGuide: Create, customize, and send an emailUnderstanding contact segmentationCompare reporting stats for multiple emailsConstant Contact: Email MarketingMeet Today's Guests: Gregangelo Herrera, Angelica Irreno, and Marcelo Defreitas of Gregangelo Museum and Velocity Arts & Entertainment.

Episode 338 – Is Your Expertise Your Marketing Problem? Are you accidentally getting in your own way when it comes to your marketing? In this episode of the Small Business Made Simple Podcast, I'm asking the question many small business owners should be asking in 2025 — could your expertise actually be the problem in your messaging? If your marketing looks good on paper — you know your audience, your platforms, your niche — but it's still not converting into leads or sales, this episode is for you. Together, we'll unpack: ✅ Why “expert language” can disconnect you from your ideal customer ✅ What's keeping your customer up at 3 a.m. (hint: it's not “clinically proven formulas”) ✅ Real examples of how to shift your copy from product features to emotional resonance ✅ A proven, four-step customer-centric copy formula you can use right away ✅ A dead-simple AI tip to check whether your copy is actually customer-first From e-commerce and service providers to coaches, creatives, and consultants — this episode will help you flip the script and write copy that connects, converts and communicates real value.

In the competitive world of business, finding your unique market position is not just an advantage—it's a necessity. Most business owners intuitively understand this, but when you're in the thick of building your business, it's incredibly challenging to constantly try to find that unique niche.  After building seven different companies over 30 years in the $5 million to $25 million range, including two that made the Inc. 500 fastest-growing list, I've learned that the key to sustainable success lies in identifying and focusing on a specific small niche that others either haven't found, have over looked, or have a hard time competing in. Finding that profitable niche is one of the hardest things anyone can do, but it really is the key to your success.

Guest: Maggie van GalenWebsite: maggievangalen.comWhat we cover in this episode:Maggie's early love of storytelling and her path from journalism to authorshipHow motherhood inspired her first children's book seriesThe pivot from in-person school visits to writing copy for businessesHer ideal clients—and how she helps them speak in ways their audiences understandThe power of networking and relationship-driven marketingHer process for capturing a client's voiceGoals for 2024 and how she defines success on her own termsThe importance of continual learning and surrounding yourself with honest, uplifting peopleGiving back through her children's book sales to Canines for Disabled Kids Special Mention:15% of all book proceeds (purchased via Maggie's website) go to Canines for Disabled Kids through May 1.Key Questions(00:53) How did you end up where you are today?(05:42) Who is your ideal client?(07:17) How do you get in front of them?(09:44) When you start working with somebody, is there this commonality, a mistake or something that they have that they're not quite doing?(12:10) How is the process that you use for coffee and content writing? And I just want to say, how do you get inside the client's head? But capture your client's voice with your words.(13:48) What are some of your big goals that you want to achieve in the next year?(18:23) What is the best advice you have ever received?(20:38) What's the best advice you've ever given?(23:57) How do you make sure that your cup stay filled and that you get the help that you need in your business?(27:29) Is there anything that we haven't talked about yet that you'd like to touch on?(28:30) Where can we learn more about you and what you do?Maggie van Galenwww.maggievangalen.comIG www.instagram.com/maggievangalen/FB www.facebook.com/maggievangalenauthor/LI www.linkedin.com/in/maggievangalen/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarketing.co

What do small businesses really think about AI? In this episode, Marc sits down with Louis Gutierrez, Director of AI at Constant Contact, to dive into a brand-new report exploring how small businesses are approaching marketing and AI tools. They break down key findings from the study—including why many businesses still rely solely on social media and how AI can help personalize marketing, save time, and create real growth. You'll learn practical ways businesses are leveraging AI, the risks of getting it wrong (hello, hallucinations), and how Constant Contact is using data-driven insights to empower entrepreneurs. Whether you're just starting out or looking to make AI part of your workflow, this conversation is full of actionable advice. Chapters 00:24 – Who is Constant Contact? 01:04 – Social media vs. email & SMS: What businesses are missing 02:34 – Why AI adoption is slow (and how to fix that) 03:57 – How Constant Contact started using AI 05:07 – Purpose of the report and key takeaways 07:00 – AI as a tool: where to start and what to expect 08:52 – How to match AI capabilities with your business needs 10:41 – Picking the right AI tool (and understanding them) 12:12 – AI-driven personalization in email marketing 14:36 – Predictive marketing and customer retention 15:27 – Why domain experts are finally driving AI 17:58 – Avoiding hallucinations with RAG and human-in-the-loop 20:45 – Will this be a recurring report? 21:29 – Final takeaways and how to start using AI the right way Quotes “You're still going to have to work—but the effects of your work are going to be amplified by these tools.” – Louis Gutierrez “You need to be the manager of the model—don't give the keys to the intern.” – Louis Gutierrez “AI is not magic. It's a structured engineering process.” – Louis Gutierrez Links

Selling a business wasn't part of Lorraine Ball's original plan. But after nearly two decades of running her marketing agency, Roundpeg, she knew it was time for a change.Rather than walking away entirely, Lorraine kept the pieces she loved — her podcast, “More Than a Few Words”, and her consulting work — while selling the rest. “The day you start [your business], you need to think about your exit,” she says on Be A Marketer. “You want to build a business that someone will want to buy.”On this episode of Be A Marketer, host Dave Charest sits down with Lorraine to explore the key lessons she's learned along the way. She shares why answering customer questions is one of the most effective ways to improve marketing, how business owners should plan for their exit strategy from day one, and why automation is essential for filtering and prioritizing leads.As a longtime Constant Contact Partner, Lorraine also dives into how marketing automation and email segmentation have helped her streamline her efforts, engage her audience more effectively, and deliver personalized experiences that drive results.Additional Resources:Email Marketing Automation SoftwareClick Segmentation FeatureConstant Contact IntegrationsConstant Contact Partner ProgramsMeet Today's Guest: Lorraine Ball of More Than a Few Words☕ What she does: Lorraine is a marketing strategist, Constant Contact Partner, and host of the More Than a Few Words podcast. After nearly two decades running her agency, Roundpeg, she transitioned into consulting, helping businesses refine their marketing strategies and improve their results.

Want to boost engagement and build stronger relationships with your audience? It's all in the details! In this episode, we're diving into the power of micro-interactions—those small but mighty moments that make your brand feel more personal, engaging, and unforgettable. Learn how tiny tweaks in your social media, website, email marketing, and customer service can drive real results. Ready to take action? Let's get into it!────────────────── ⬇️ MORE THINGS, CHECK THEM OUT! ⬇️ Have questions or want to connect? Message me on Instagram. And, if you're ready to ditch the overwhelm, streamline your business, and create a brand that deeply resonates with your audience, take the next step and fill out my application form so we can chat! ⟡ My Favorite Platforms: https://www.iden.agency/tools ⟡ Subscribe to my Email List: https://iden.myflodesk.com/subscribe

When social media is buzzing with algorithms, trends, and shiny bio tools, it's easy to overlook the importance of keeping things...yours. Enter: the magic of hosting your Instagram bio link on your own website. If you're still using third-party tools to manage those clickable links in your bio, it's time to rethink your strategy. In this episode, we'll explore why you should house your bio link on your website, how to build a clickable bio link page in Canva to embed on your site, and—most importantly—how this ties directly to your Profit Pipeline™. -------------- Ready to take the next step? Create your bio link page today and watch how it transforms your Instagram strategy. Need a hand setting up your Profit Pipeline™? Check out Business Vault HQ to learn all the steps you need to bring in leads and convert them into sales. Shownotes: https://kristinkorn.com/custom-instagram-bio-link-guide/    

Want to attract more customers, close more sales, and create new business opportunities? It all starts with YOUR personal brand. In this video, we reveal step-by-step how to build a powerful personal brand that creates trust, authority, and consistent growth for your business—without burning yourself out. Whether you're a small business owner, entrepreneur, coach, or content creator, this personal branding guide will help you stand out in your industry, connect with your audience on a deeper level, and drive real revenue. ⏱️ Timestamps 0:00 Intro — Why Personal Branding is Key in 2025 2:00 Why Your Personal Brand Matters (Trust, Authority & Opportunities) 7:00 Key Elements of a Strong Personal Brand (Identity, Content, Consistency) 12:00 Building a Personal Brand Without Burning Out (Repurpose, Delegate, Simplify) 18:00 Connecting Your Personal Brand to Business Growth 21:00 Final Tips + Homework for Building Your Brand

Send us a textWe're breaking down the marketing funnel in a way that actually makes sense for the small business owner and solopreneur—so you can attract, nurture, and convert leads effortlessly. If you're ready to make your content work for you, this is a must-listen!

Your customer is on a journey – are you helping or hindering their progress toward a sale with you? In this month's episode, our guest tells you how to attract more equipment shoppers to your business and clear the speed bumps that cause them to go somewhere else. The first thing Stephanie Smith, founder of The Grind Marketing Collective, wants you to know is that marketing doesn't have to be hard or expensive. She's going to help you tackle your marketing stumbling blocks and provide you with simple tips that produce shockingly effective results. Best of all, you've already got the most powerful tool in your back pocket: that's right, your phone. Among her many insights: Ditch the notion that only polished, perfect, and pricey videos should be on your social sites. Instead, adopt a more authentic approach that makes you, your sales team, and your equipment business more believable and trustworthy. Pull up a chair and watch your dread of digital marketing morph into confidence and excitement. Just be yourself, tell your stories, give customers the fast answers they want, and show them how easy it is to do business with.   Connect with Stephanie: Grind Marketing Collective Website LinkedIn   Connect with IEDA: Visit IEDA Group Website IEDA Events Produced By: Social Chameleon

Running a successful marketing campaign doesn't require a massive team or unlimited resources. Sometimes, it just takes a small, dedicated group that knows how to connect with people on a personal level.That's exactly what Marc Newberry and Jasmin Bollman have accomplished at Genumark, Canada's leader in custom-branded merchandise and apparel. With a marketing team of just four people, they've mastered the art of personalized communication while expanding into the US market."Having those emails coming from the account managers rather than the info@Genumark email is definitely the best half an hour I spend in my marketing week or month," Marc explains, highlighting a simple yet effective strategy that dramatically improves their engagement rates. By personalizing each email to come from the client's specific account manager, they achieve better open rates and direct client-representative communication.On this episode of Be a Marketer, Marc and Jasmin join host Dave Charest to reveal how their small marketing team achieves big results through authentic communication. They discuss their recent rebranding process, how they maintain a consistent brand voice, and why personalization is crucial for cutting through inbox clutter.Tune in to discover their 30-minute email marketing hack, how they organize their marketing calendar around a monthly newsletter, and practical tips for humanizing your business communications to build stronger customer relationships.Additional Resources:Personalize and Connect: Customer Relationship MarketingPersonalized Emails: Boost Customer Connection with Tailored Strategies2025 Online Marketing Calendar: Template and Marketing HolidaysUnderstanding the Anatomy of an EmailHow to Get More Customers to Open Your EmailsMeet Today's Guests: Marc Newberry and Jasmin Bollman of Genumark Marc Newberry

In this final episode of Be A Marketer - Real Estate edition, hosts Dave Charest, Stephanie Alfonso, and co-host Kelsi Carter, recap key lessons from their six-episode deep dive into marketing strategies for real estate professionals. But these insights aren't just for real estate, business owners across industries can apply these takeaways to their own marketing efforts.From the power of education-based marketing to leveraging AI and automation, Dave, Stephanie, and Kelsi reflect on the most impactful advice shared by expert guests, including Marki Lemons Rhyal, Christine George, Verl Workman, Ian Hoover, and Anthony Lamacchia.They discuss:✔️ Why giving away knowledge builds trust and authority✔️ The importance of owning your niche and branding with intention✔️ How to delegate effectively to scale your business✔️ The role of culture in team-building and retention✔️ Why embracing AI and automation is crucial for modern marketingWhether you're in real estate or another industry, this episode provides actionable marketing strategies to help you grow your business with confidence.Additional Resources:AI-Powered Marketing Tools for Small BusinessesHow to Build an Effective Email ListContent Marketing Strategies That Drive EngagementMeet Today's Hosts: Dave Charest, Stephanie Alfonso, & Kelsi Carter of Constant Contact

Today, we're talking about email marketing and why it's so important to you as a solopreneur or small business owner. You're spending time learning how to generate traffic thanks to SEO (search engine optimization), and now we want to capture that traffic and build an email list. This is one more step of your online business sales funnel. Listen in and then be sure to request your copy of the Beginner's Guide to Email List Building at EtchedMarketing.com/freebies My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Building a Small Business Website for Longterm SEO Success In this episode of Local SEO Tactics, Taylor from Intrycks walks you through the essential steps to building a website that not only looks great but is optimized for SEO success. From choosing the right domain name to selecting the best hosting provider and website platform, this episode will help you avoid common mistakes and set your business up for long-term growth. Whether you're DIYing your site or considering hiring a professional, these tips will save you time, money, and headaches down the road. What You'll Learn How to choose an SEO-friendly domain name that helps your site rank in local search. The best hosting providers for speed, security, and performance (and why it matters for SEO). Why WordPress is the top choice for small business SEO and how to future-proof your site for growth. Listen now and learn how to set your website up the right way. Have questions or want to work with us? Contact us at intrycks.com!  https://www.localseotactics.com/getting-started-with-small-business-seo-part-3-228/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/  

In this episode, Lauren Spagnoletti, founder of Little Men Roaring, shares her journey from the entertainment industry to establishing a boutique marketing agency. She emphasizes the importance of identifying your target audience as the foundation of effective marketing strategies. Lauren discusses the benefits of repurposing content to maximize reach and reinforce brand authority. Additionally, she highlights the risks of relying solely on social media followers and the need for small businesses to create valuable content to engage their audience. Lauren and Jeff also discuss the critical importance of email marketing for small businesses, emphasizing the risks of relying solely on social media platforms. They explore strategies for leveraging social media to grow email lists, the role of awareness ads in building trust with potential customers, and the overall value of maintaining a robust email list for business success.Little Men RoaringBusiness owners Get an “LKN Special” on  Marketing Momentum! Click here for infoLauren's helpful marketing blog posts for LKN:Why Identifying Your Audience is Step 1 in MarketingHow to Repurpose Content Like a Marketing ProYou Don't Own Your Social Followers (and what to do about it!)A Case for Awareness Ads---------------------------------------------------------------------------------------The Best of LKNhttps://thebestoflkn.com/Hosted by:Jeff HammAllen Tate Realtors®Charlotte & Lake Norman (NC)www.LKNreal.comSupport the show

Running a business that lets customers choose what they pay might sound like a recipe for failure. But for Carissa Reiniger, Founder and CEO of Silver Lining, it's part of a 20-year mission to change the global economy one small business at a time.Using her background in psychology, Carissa used behavioral change to build a company that helps small businesses set and hit financial goals. Her SLAP (Silver Lining Action Plan) platform serves tens of thousands of businesses in 77 countries, focusing on giving entrepreneurs the structure and support they need to succeed."I would estimate that on average, when small businesses come to SLAP, they are wasting — and I'm using that word very intentionally — about 80% of their time and 80% of their money. They are misusing it," Carissa reveals during her conversation on the Be a Marketer podcast. "  I don't mean they're cheating, I mean that they're spending it on things that are not helping them grow their business."What has worked for Silver Lining so far? On this episode, Carissa and host Dave Charest, Director of Small Business Success at Constant Contact, explore the challenges of the "Cash Flow Capacity Catch 22" and how business owners can break free from it.Tune in to discover why focusing exclusively on the highest-priority activities matters and how building a business on your terms leads to both financial success and meaningful impact.Additional Resources:Tips for Building a Solid Content Marketing StrategyEmail Marketing Conversion Rate: Enhance Your Campaigns for Better ROIUsing The Customer Journey Map to Personalize Email MarketingPersonalize and Connect: Customer Relationship MarketingMeet Today's Guest: Carissa Reiniger of Silver Lining

Anthony Lamacchia learned the power of aggressive marketing at a young age while working with his father in construction. One postcard would bring in dozens of calls and thousands in deposits.When he entered real estate in 2004, he brought that bold marketing mindset but quickly discovered that different businesses require different approaches. Through trial and error, Anthony found unique selling propositions that helped him build Lamacchia Realty into a powerhouse brokerage across New England and South Florida."When you educate, you attract," Anthony says on this episode of Be A Marketer. This philosophy has helped him build an audience of nearly 100,000 realtors across the country and establish himself as a thought leader in the industry.In this conversation with hosts Dave Charest and Stephanie Alfonso, Anthony shares his marketing journey and the principles that drive his success. Learn how to identify marketing "veins" worth pursuing, why consistency builds top-of-mind awareness, and when to pivot your strategy when a vein dries up.Tune in to discover why education-based content works so well, how to segment your audience effectively, and why boldness in marketing separates successful businesses from the competition.Additional Resources:Create Targeted Segments of Your Email ListEmail Sign-Up Tools to Help You Grow Your List and Your BusinessGrab Attention with These Subject Line Best PracticesMeet Today's Guest: Anthony Lamacchia of Lamacchia Realty

Welcome to the 200th episode of Entrepreneur Conundrum!Today, Virginia Purnell dives into the four key digital marketing strategies that can help business owners save time and money while growing their online presence. If you've ever felt overwhelmed by marketing, this episode is for you!

Are you feeling overwhelmed, constantly working, and struggling to find balance in your business? You're not alone. Many entrepreneurs start their journey for freedom, only to find themselves on the fast track to burnout. But it doesn't have to be this way!In this episode of The Katie Lance Podcast, I'm sharing game-changing strategies to help you build a sustainable, thriving business—without working 24/7. In this special bonus podcast you are listening to the audio from a recent webinar I hosted. Many of you asked for this here on the podcast - so I am sharing it here!In this bonus episode of the show you'll learn: