Podcasts about small business marketing

Small business marketing doesn't have to mean big spending—and Kristen Corral proves it. In this episode, she reveals how she went from Las Vegas showgirl to successful entrepreneur, scaling seven restaurants with minimal ad spend using scrappy but strategic marketing.If you're struggling to grow your business without breaking the bank, this episode will help you rethink your approach to social media, build a powerful email list, and create community partnerships that convert into real revenue.Kristen shares the exact mindset, tools, and tactics she used to build Tacoarian, a thriving plant-based restaurant brand, and how she now coaches other women entrepreneurs and small business owners to do the same—without relying solely on social media.You'll learn:Why your social media might not be converting—and how to fix itHow to use email list building and blog SEO to increase visibilityThe overlooked power of Google My Business and local SEOHow to craft community-driven campaigns that benefit both nonprofits and your brandWhy blogging, despite what many think, is still a major growth engine for small businessesKristen's experience is the answer to many questions small business owners are asking today:“Why isn't my social media converting?”“How can I grow with no marketing budget?”“What's the best way to stand out locally?”“Can AI actually help my marketing or replace expensive contractors?”Whether you're a first-time entrepreneur, a marketing consultant, or just looking for creative ways to scale on a shoestring budget, Kristen's insight offers practical solutions with real-life proof.00:00 – Intro: From Showgirl to Serial Entrepreneur01:00 – Kristen's First Business & Evolution into Restaurant Ownership03:00 – What Most Get Wrong About Small Business Marketing05:00 – Social Media ≠ Sales: Why You Need Email Lists07:00 – How AI Fits into Strategic Marketing (and Where It Doesn't)09:00 – Building Community That Converts: TEDx Takeaways11:00 – Digital vs. In-Person Community Marketing13:00 – Las Vegas Lessons: Branding in a Competitive Market14:30 – Scrappy But Strategic: Marketing Tactics That Cost $016:30 – The Return of Blogging for SEO (and Why It Works)18:30 – Where Substack, Medium, & Newsletters Fit into Strategy19:45 – Kristen's Advice for First-Time Entrepreneurs#SmallBusinessMarketing #KristenCorral #EmailListBuilding #WomenEntrepreneurs #RestaurantMarketing #BloggingForBusiness #CommunityMarketing #LowBudgetMarketing #MarketingWithAI #Tacoarian #ContentMarketingTips #GrowYourBusiness #TEDxSpeaker #MicroBusinessStrategy #OmnichannelMarketing #AIForEntrepreneurs Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

Send us a textIn this episode of Imperfect Marketing, I sit down with Melih Oztalay, a veteran marketer and CEO of a 38-year-old digital agency based in Michigan. With roots going back to the earliest days of the internet, Melih brings a seasoned perspective on how marketing has evolved—and where it's headed next.We dive deep into the realities of marketing in the AI age, practical steps small businesses can take to improve their visibility, and why emotional resistance to change can be the biggest barrier to progress.The 4 A's of Change FrameworkMelih shares his powerful 4 A's framework, developed after witnessing how clients struggled to adapt to SEO changes:Anticipate Change: Understand it's coming.Accept Change: Let go of emotional resistance.Adapt to Change: Adjust your strategies and tools.Adopt the Change: Implement and move forward.This mindset shift is essential for staying competitive in a constantly evolving digital world.The Impact of AI on MarketingHow AI-powered search results may now be 4x more valuable than traditional Google searchesReal-world examples of using ChatGPT and Perplexity to boost productivity—from building Mac backups to creating towel product imagesWhy schema markup is now more crucial than ever for both traditional SEO and AI sourcingTips on using AI to generate Q&A schema from your podcast transcripts and blog contentCommon Marketing Mistakes and How to Avoid ThemWhy skipping the marketing foundation sabotages salesThe dangers of keyword stuffing and outdated SEO tactics (like white text on white backgrounds!)Why every page on your website needs to have a clear focus and intentThe importance of not being afraid to use AI tools—even if you're just getting startedActionable AI and SEO Tips for Small BusinessesUse ChatGPT to generate schema markup from blog URLsAsk AI why your business isn't showing up in AI search results—and follow the suggestions to improveBuild “notability” by publishing press releases, getting quoted in industry publications, and appearing in directories like WikipediaLet AI help interpret your analytics and recommend next steps for improvementKey Takeaways for MarketersMarketing is a starting point, not an end point—your job is never truly doneUse AI to learn, test, and optimize, not to replace thinkingDon't ignore change—lean into it with the right mindset and toolsWhether you're a marketer trying to navigate AI disruption, or a small business owner seeking practical ways to improve your online presence, this episode offers a wealth of ideas and a grounded approach to digital transformation.Connect with Melih OztalayLinkedIn: https://www.linkedin.com/in/melihoztalay/Website: https://smartfindsmarketing.com/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Your personality might just be your most powerful marketing tool.Christine Gritmon, personal brand strategist and host of Let's Talk About Brand, helps entrepreneurs build confidence in showing up as themselves, and turning that into their biggest business advantage.In this episode, Christine shares why your quirks are your magic, how to build trust faster by being yourself, and why email is still your strongest owned asset. Whether you're just starting out or ready to elevate your personal brand, her insights will help you show up more confidently and connect more authentically.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Save your brand colors, logo, and images in your account (BrandKit)How to schedule and send an emailCreate more personalized emails to improve engagementBuild your brand with a custom designed templateMeet Today's Guest: Christine Gritmon of Let's Talk About Brand Podcast

Are you making the most of your nonprofit's content? In this episode, I sit down with TJ Robertson, founder of TJ Digital, to explore how artificial intelligence can revolutionize your content repurposing strategy. We discuss innovative ways to leverage AI tools that can help you connect with donors, save time, and stretch your budget. Harnessing AI for Efficient Content Repurposing TJ shares insights on: - Creating a comprehensive brand guide using AI assistance - Developing a “brand ambassador” AI to maintain consistency across teams - Turning one piece of content into multiple formats for various platforms - Overcoming the fear of on-camera content creation Practical Applications for Nonprofits Discover how AI can help you: - Craft consistent messaging across different departments - Repurpose video content into blog posts, social media updates, and more - Streamline your content creation process - Expand your reach with multi-platform distribution Addressing Common Concerns We tackle important questions about: - Getting started with AI tools if you're feeling behind - Maintaining authenticity when using AI-generated content - Balancing efficiency with quality in your content strategy Building Trust Through Video Content TJ recommends practical strategies for: - Overcoming camera shyness and creating authentic video content - Leveraging short-form video to stand out in a crowded digital landscape - Using video to build trust with your audience at scale Whether you're new to AI or looking to refine your current approach, this conversation offers valuable insights to help you leverage technology in your nonprofit's content strategy. Learn how to create more engaging content, save time, and stretch your resources further. Want to skip ahead? Here are some key takeaways: 06:28 Creating a Brand Bible with AI Learn how to develop a comprehensive guide for consistent messaging across your organization. 12:47 Repurposing Content Across Platforms Discover how to turn one piece of content into multiple formats for maximum reach. 19:36 Overcoming Video Content Hesitation Explore strategies for creating authentic video content that builds trust with your audience. 26:15 Integrating AI into Your Workflow Understand how to incorporate AI tools into your daily tasks for increased efficiency. Don't miss this opportunity to learn how you can ethically and effectively utilize AI to amplify your nonprofit's message and reach more supporters. Tune in for a conversation that could transform your approach to content creation and distribution. TJ Robertson Meet TJ Robertson, founder of TJ Digital—an agency dedicated to helping small and medium businesses stand out in today's AI-driven world. With 16 years in digital marketing, TJ is passionate about transparency, results, and making sure clients show up where it matters most: in AI-powered platforms like Google, ChatGPT, and TikTok. Outside of work, he's a husband, dad of three, and a fan of board games and camping. Learn more at tjrobertson.com https://www.youtube.com/@UCXo0fazQabsLonrHH4t9fBg  https://www.instagram.com/tjrobertsondigital/ https://www.linkedin.com/in/tj-robertson-seo/ https://www.tiktok.com/@tjrobertson52?refer=creator_embed https://www.linkedin.com/in/tj-robertson-seo/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Ready to give LinkedIn another chance? In this episode of the Small Business Made Simple Podcast, I chat with LinkedIn expert Kate Merryweather, who shares why LinkedIn isn't just another social platform — it's a goldmine for small business owners ready to be more visible, connect with the right audience, and grow their business. Kate reveals why copy-pasting your Facebook or Instagram strategy won't work, how the LinkedIn algorithm differs across countries, and why being just 10% braver than others can make you stand out online. Whether you've tried LinkedIn before or you're curious about making it your go-to platform, Kate's insights will give you the confidence (and the strategy) to show up smarter. Plus — she's joining me live at the Social Media & Marketing Conference on Friday, 29th August 2025 in Melbourne. Don't miss her expert tips in person! Tickets available here: https://www.socialmediaandmarketing.com.au/conference 

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman welcomes Paul Schmidt, a digital marketing strategist and CRM optimization expert from SmartBug Media. Paul brings a unique perspective to the conversation, having transitioned from a career in music to becoming a full-funnel marketer focused on solving complex customer challenges.Together, they dive into how businesses—especially small to mid-sized ones—can better leverage CRMs and customer marketing to drive real business growth.Common Pitfalls in CRM ImplementationWhy choosing a CRM based on competitors' choices can backfireThe importance of mapping out goals and processes before selecting a toolHow poor data hygiene sabotages CRM successWhy your CRM must reflect where your business is today, not 10 years agoRethinking the Role of CRMThe value of a “single source of truth” for customer dataHow a CRM bridges marketing, sales, and customer successThe cost of fragmented data: lost productivity and missed opportunitiesWhy understanding the customer journey post-sale is just as importantBuilding a Culture Around Customer MarketingWhy most companies underinvest in current customers and social proofHow to shift from new-logo obsession to full-lifecycle marketingThe challenges of measuring customer marketing—and why it's still worth itReal-world strategies to surface and capture meaningful client storiesCreating a Case Study PipelineTreating case studies like a sales process: stages, approvals, publishingHow five-star reviews can feed your customer story engineManaging internal alignment with CSMs and account managers to gather testimonialsWhat to do when clients say “no” to using their logo (hint: anonymize it!)Key Takeaways for Marketers and Business OwnersAlways start with your goals, not the techUse CRM to unify and elevate—not just automateCustomer success stories are marketing gold, but require intention and processEveryone on your team—from sales to support—can contribute to your social proof engineBonus Wisdom: Discovering Your Marketing SuperpowerPaul shares his biggest lesson learned in marketing: the importance of discovering and developing your "superpower"—whether that's SEO, CRM implementation, or AI. He encourages professionals at every stage of their career to become known for something specific, then evolve it over time to stay relevant and valuable.Whether you're just starting with a CRM or ready to scale your customer marketing efforts, this episode is packed with actionable advice to help you make smarter, more strategic decisions.Are you ready to stop phoning in your CRM and start building a foundation for future growth? Tune in now and learn how!Connect with Paul Schmidt:Website: https://www.smartbugmedia.com/LinkedIn: https://www.linkedin.com/in/drumming/Youtube: Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

What happens when you stop chasing likes and start building real connections?Cindy Clearwater, also known as Cindy Leigh, turned her passion for island life into a thriving multi-channel business by focusing on what really works: email, authentic content, and showing up as herself.In this episode, Cindy shares how she built My St. Croix VI into a trusted travel guide, why 95% of her product sales come from her email list, and how she uses one business as a testing ground for all the others.If you've ever felt like you're spinning your wheels on social media, this conversation will remind you that consistency, personality, and email marketing are the real game-changers.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Grow your contact list with sign-up formsUse an email to grow your contact listEnable Text to Join to grow your listUsing the audience growth centerAutomatically generate a marketing campaign based on your goals (Campaign Builder)Meet Today's Guest: Cindy Clearwater of Cindy Leigh Media and My St. Croix.VI

What if your business could give you more joy, freedom and inspiration? In this special episode, I'm joined by my friend and conference speaker Emma Lovell, the original Bleisure (business + leisure) Coach. We talk all about retreats, rest, and how weaving a little more leisure into your business can spark creativity, attract your ideal clients, and actually help you grow faster. Emma also shares why she literally changed her flight back from the US so she wouldn't miss the Social Media & Marketing Conference on Friday 29 August 2025 in Melbourne CBD (so really, what's your excuse?). https://www.socialmediaandmarketing.com.au/conference  If you're ready to rethink marketing, rediscover balance, and learn how fun can fuel your business, this is the episode for you.

Ready to grow your small business without burning out? In this episode, I'm joined by Troy Trewin from Grow Your Small Business — a man who's seen it all: 26 years in business, 30+ partnerships, and more lessons (and laughs) than you can count. We talk about the three biggest mistakes small business owners are still making in 2025, why people and marketing are your greatest growth levers, and how to start thinking about your exit strategy (even if you're years away from selling). This one's packed with practical tips, real-world experience, and the kind of advice you wish you'd had years ago. And if you love the idea of sharpening your skills even more, don't miss the Social Media & Marketing Conference on Friday 29 August 2025 in Melbourne CBD. It's your chance to learn from top experts (including me!) and connect with like-minded business owners. Tickets at socialmediaandmarketing.com.au/conference. If you're ready to work smarter, lead better, and grow with confidence — hit play!

How Can AI Help My Small Business Marketing?

Small businesses thrive when they focus on what they do best, and today's guest believes marketing should never get in their way.Frank Vella, CEO of Constant Contact, understands firsthand the complexities small business owners face every day. Having started his journey by helping a friend run marketing campaigns through Constant Contact, he now leads the company with a deep appreciation for the challenges entrepreneurs navigate.In this episode, Frank shares why staying obsessively close to your customers is crucial, how technology can simplify marketing complexity, and why Constant Contact remains passionately committed to small businesses. If you've ever felt overwhelmed by marketing, Frank's insights will show you how to leverage tools and relationships to create lasting success.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Campaign Builder: Automatically generate a marketing campaign based on your goalsGetting started with Constant ContactMeet Today's Guest: Frank Vella of Constant Contact

Send Us a Message (include your contact info if you'd like a reply)Ready for some straight talk about building a divorce coaching practice? Forget the overnight success stories you've seen on social media. The path to a thriving practice follows a predictable pattern that requires patience, consistency, and strategic action.Tracy and Debra break down the four distinct phases every successful divorce coach navigates. The Foundation Phase (months 1-3) is all about behind-the-scenes work – establishing your niche, setting up systems, and creating your brand. Though clients aren't flooding in yet, this groundwork is essential. Next comes the Visibility Phase (months 3-9), where you're networking, creating content, and often feeling like you're "shouting into the void." This is where many coaches get discouraged, but perseverance during this period builds the trust and recognition that eventually leads to clients.The Growth Phase (months 9-18) brings your first consistent clients and referrals but also requires you to think like a CEO. Systems need refinement, continuing education becomes crucial, and mentorship can accelerate your progress. Finally, the Scaling Phase (18+ months) is when things "really start to click" – your practice becomes sustainable, and you can explore group programs or digital offerings without burning out.What makes this journey manageable? Community support, realistic expectations, and celebrating small wins along the way. Whether you're just starting out or somewhere along this path, remember that building a profitable practice is absolutely possible – just not overnight. What small step can you take today toward building your sustainable divorce coaching business? Learn more about DCA® or any of the classes or events mentioned in this episode at the links below:Website: www.divorcecoachesacademy.comInstagram: @divorcecoachesacademyLinkedIn: divorce-coaches-academyEmail: DCA@divorcecoachesacademy.com

Wondering if short videos are worth your time as a small business owner? The answer is YES!  In this video, we'll show you exactly how short videos—like Reels, YouTube Shorts, and TikToks—can help your small business grow. From reaching new customers to boosting engagement and building trust, short-form video content is one of the most powerful (and affordable) marketing tools available today.  You'll learn: ✅ Why short videos are perfect for small businesses ✅ What types of content work best ✅ How to get started—even if you're camera shy ✅ Tips to create videos quickly and easily  Whether you're new to video marketing or looking to improve your results, this video gives you the simple strategy you need to succeed with short videos!  

When you think about successful tech companies, you might picture Silicon Valley giants or venture-backed unicorns. But what about an email marketing platform that's thrived for three decades?Gail Goodman, the former CEO of Constant Contact, helped build a company that defied the odds in an industry where many thought their business model wouldn't work. By focusing on customer needs and creating a strong company culture, she turned this skepticism into a 30-year success story."What I kept from all of it was to stay close to your customer," Gail emphatizes. "Understand the problem you're solving for your customer and stay focused on what they need to successfully use your product."In this episode, Dave Charest, Director of Small Business Success at Constant Contact, reconnects with Gail to explore how to build something that truly lasts. They discuss the power of repeat business, why resilience matters when hitting plateaus, and how staying obsessively close to your customers drives sustainable growth, even when others say it can't be done.Listen to discover practical ways to build stronger customer relationships and create a business that stands the test of time.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Constant Contact On-Demand LibraryGetting Started with Constant Contact webinarsMeet Today's Guest: Gail Goodman of Entrepreneurship for All

Episode 360: Crafting the Perfect Elevator Pitch for Your Business You're at a conference. Someone turns to you and asks, “So, what do you do?” Do you have a killer answer ready? In this episode of the Small Business Made Simple Podcast, I'm diving into how to craft a powerful elevator pitch that's memorable, impactful and makes your dream client say, “Tell me more!” Whether you're heading to a networking event, meeting a new collaborator, or (hint hint) coming along to the 2025 Social Media and Marketing Conference on 29th August, having a pitch that rolls off your tongue with confidence is a must. We'll cover: What makes a pitch persuasive (without sounding salesy) The secret sauce to being memorable and clear Why your elevator pitch isn't “one and done” And a few fun examples, including my own! Plus, I'm throwing you a challenge—create your own pitch and tag me on social. I'll reshare my favourites!

Feeling overwhelmed by marketing? In this episode, I share 10 real and practical ways to make marketing easier—especially when you're short on time or energy. From foundations to AI tools and everything in between, let's simplify your strategy and get results.LISTEN TO NEXT→ ⁠⁠⁠⁠303: Why I'm In a Funk (And How I'm Climbing Out of It)SHOW NOTES→ ⁠⁠⁠⁠306: 10 Easy Marketing Wins You Can Use Right Now***WHEN YOU'RE READY

From $300/month to $3,200/month: This episode contains lessons from my trial-and-error offers over the years. If you've been quietly tinkering with your offer for months, waiting for the perfect logo, the perfect website, and the perfect moment… this is your sign to just sell the thing.I'm Jenna, and in this episode of Shiny New Clients, I'm breaking down how to craft and price your first (or next) offer without the overthinking and perfectionism that stop most small business owners from ever making a sale.From starting as a reluctant social media manager at $300/month to building a multi-writer agency with offers over $3,200/month, I've learned a lot about the trial-and-error reality of entrepreneurship. Today, I'm sharing some unglamorous truths:Your first price will probably be “wrong”—and that's okay.What is "Scope creep"? (and how and it's your job to notice it before the resentment kicks in).The fastest path to a validated offer is to get brave and sell to your existing network first.We'll talk marketing, business, entrepreneurship, and social media strategy in a way that actually gets money coming in— even if it's a bit bootstrappy.

Episode 359: How to Actually Make Money on Social Media with Jade Warne Ready to actually make money from all the hours you're pouring into social media? This episode is your golden ticket. In this bonus chat, I'm joined by the magnetic Jade Warne—founder of the Small Business Growth Club, mum of three, and social selling superstar. Jade's built a $200K+ online income using nothing more than her phone, smart strategy, and a whole lot of heart. Now, she's sharing how you can do it too. Whether you're a service-based business, eComm queen, or bricks-and-mortar biz, this conversation is packed with timeless tips, a few truth bombs, and just the nudge you need to turn posts into profit. Jade's also one of our keynote speakers at the 2025 Social Media and Marketing Conference—so if you're on the fence about coming, this might just be the push you need to grab that ticket.

Sara Nay is the CEO of Duct Tape Marketing and a pioneer in strategy-first marketing for small businesses. With over 15 years of experience in roles from intern to fractional CMO, she now leads the charge in redefining what it means to run a successful, modern agency. In this episode, Sara unpacks her new book Unchained, which introduces the groundbreaking “anti-agency” model—a practical, AI-enabled approach that empowers business owners to stop renting their marketing and start owning it. Listeners will walk away with actionable insights on building lean, AI-enhanced marketing teams and why leadership—not just execution—is the future of scalable growth. Today we discussed: 00:00 Start 00:43 Introducing Sara Nay 01:37 Identifying Problems with the Traditional Agency Model 03:30 The Anti-Agency Model and AI's Impact on Marketing 05:22 Timeless Marketing Principles in the Age of AI 07:23 Challenges and Dangers of AI Adoption in Small Business Marketing 09:47 The Fractional CMO Plus Model for Small Businesses 14:45 Agency Mindset Shift to Stay Relevant in the AI Era 16:36 Practical Steps for Small Businesses to Take Ownership of Marketing 18:22 How Small Businesses Should Approach AI Integration 20:33 Closing and Resources Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

In this conversation, Erik Taurence discusses the mission and offerings of Data Shopper, a marketing technology platform designed to help small businesses effectively market themselves. He emphasizes the importance of audience targeting, affordability, and the transition to a SaaS model. Erik also addresses concerns about data privacy and the significance of building strong client relationships. The discussion highlights the platform's capabilities in audience identification and marketing campaign management, as well as the company's future goals and commitment to community building. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

What can entrepreneurs learn from someone who built global brands in both medical tech and music?Dr. Knowles, founder of Music World Entertainment and former sales exec at Xerox and Johnson & Johnson, joins the Be A Marketer podcast to share how he applied the same marketing fundamentals, audience insight, branding, and process, to launch Destiny's Child, grow a multi-million-dollar hair salon business, and teach entrepreneurship around the world.In this episode, you'll hear how he made the leap from corporate sales to the entertainment industry, why “practicing failure” was core to his management style, and what every small business can gain from learning the psychology behind entrepreneurship.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Book Dr. Mathew Knowles to speak at MathewKnowles.comUse the Content Generator to write email, landing page, social, and SMS content for youGetting started with the Automation Path BuilderMeet Today's Guest: Mathew Knowles of Music World Entertainment

Episode 358 – How to Use Video to Grow Your Small Business Without Fancy Gear or Fear If you know you should be doing more video in your business but feel overwhelmed, tech-resistant, or a little camera shy — this episode is for you! In this week's chat, I'm joined by Caleb Maxwell from Hebron Films — a regional Victorian video strategist who breaks down how small business owners can start creating better video content without fancy gear, big budgets, or overthinking it. We talk about:

n this episode of our Back to Business Coaching Week series, I'm joined by Treasure Valley realtor and podcast host Kate McGuire. We dive into her biggest marketing pain point—content overwhelm—and walk through a strategy to streamline her social media and refocus her time on revenue-driving activities.If you've ever felt like content creation is a full-time job or you're managing too many platforms with too little ROI, this one's for you.Key Takeaways:Start with one core content piece (like a video or podcast) and build everything else around itUse AI tools like Opus.ai and ChatGPT to repurpose, caption, and schedule contentLet go of perfectionism—people want real, not perfectBusiness pages need “proof of life,” but don't require unique contentStructure before delegation: set up simple systems so a VA can step in and helpYour voice still matters—create the core content, then let tech and team handle the rest Resources:Simple Strategies Newsletter: https://resources.shellyniehaus.com/tipsNext Step Simplification Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideWomen Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

n this Back to Business Coaching Week edition, we dive into a Marketing Makeover Strategy Session with Carrie Simpson of Forget Me Not Social — a boutique marketing agency specializing in Pinterest. Carrie is just starting her service-based business and wants to build an email list, set up her systems, and move beyond social media to nurture her dream clients.In this live coaching call, we map out her next steps, including:Why all roads should lead to your lead magnetHow to pick an email service provider (and why I love ConvertKit)What to include in your first nurture sequenceHow to keep things simple and sustainable so you actually take actionWhether you're brand new to email marketing or know you've been avoiding it, this episode will give you clarity and confidence to just start.Key Takeaways:Build your list from Day 1 — Even before you have a website or offer, start collecting emails.Start simple — One great lead magnet + one solid email sequence is enough to build momentum.Choose tools you actually enjoy using — If your tech feels clunky, you won't use it.Segment your audience — Tagging email subscribers allows you to speak directly to their needs.Don't overthink it — Progress over perfection. Done is better than perfect! Resources:Simple Strategies Newsletter: https://resources.shellyniehaus.com/tipsNext Step Simplification Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideWomen Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Guest: Andy Seeley, CEO of Creatively DisruptiveHost: Virginia PurnellDuration: ~43 minutesWhat You'll Learn:How Andy transitioned from sales into strategic marketingThe biggest marketing mistakes small business owners makeWhy consistency beats quantity every timeWhich platforms work best for local engagementHow to dip your toes into paid ads without wasting moneyThe easiest way to build online trust (hint: Google Business profile!)Connect with Andy:Website: creativelydisruptive.comInstagram: @ashworthstrategyFacebook: @creativelydisruptive 

BONUS EPISODE 357: Someone Has to Be the Most Expensive – Why Not Make It You? with Andrew Griffiths In this bonus episode, I'm sharing something a little bit special with you – a repurposed chat from a recent LinkedIn Live I hosted with the incredible Andrew Griffiths – bestselling author, speaker, and all-round legend. Andrew is not only one of my personal mentors, but also my closing keynote speaker for the 2025 Social Media & Marketing Conference in Melbourne on 29 August. We sat down to talk about a BIG topic: charging what you're worth – and why so many business owners still hold themselves back when it comes to pricing. We cover: Why now is exactly the right time to review your pricing How confidence, mindset, and value perception all play a role Why product and service-based businesses alike need to embrace being “the most expensive” The real cost of saying yes to discounts (and the thousands you could be leaving on the table) If you've ever second-guessed your pricing, undercharged for your brilliance, or told yourself “now isn't the right time to increase my rates”, this episode is a must-listen.

Got questions about marketing your small business? You're not alone—and you're in the right place! In this video, I'm answering some of the most common (and most urgent) marketing questions small business owners ask, including: ✅ How do I get more visibility online? ✅ Which marketing strategy actually works for small businesses? ✅ How do I market with a small (or non-existent) budget? ✅ Do I need to be on every social media platform? ✅ What's the fastest way to get new customers? Whether you're just starting out or trying to level up your marketing, these answers will give you practical guidance, smart strategies, and real-world tips you can start using today. GET YOUR GOOGLE BUSINESS PROFILE HERE: https://business.google.com/us/business-profile GET YOUR GA4 ACCOUNT HERE: https://marketingplatform.google.com/about/analytics GET OUR FREE SMALL BUSINESS MARKETING RESOURCES HERE: https://www.foxsocialmedia.com/resources-for-free

At 18, Jayson Alexander wasn't racing go-karts or growing up in a motorsports family. He was in his bedroom, learning to drive through video games. Today, he's a NASCAR driver and founder of Jayson Alexander Racing—running a full-fledged brand while juggling college, lacrosse, and military service.In this episode of Be A Marketer, Dave Charest, Director of Small Business Success at Constant Contact, talks with Jayson and his teammate, Shane DiMantova, who leads PR and social media for the team. Together, they've built a loyal fan base by treating their racing operation like a business, from segmenting email lists to planning content calendars around class schedules."Even when we're not at the track, we still try to build it up as much as possible," Jayson says. "I see a lot of drivers that, if they're at the track, great, they're posting. If they're not, they're just gone. We want to make you think we're racing every weekend—even if we're off for a month." Shane adds, "Without Constant Contact, we'd be chickens with our heads cut off.”They share how they use automation, segmentation, and SMS to grow fan engagement, boost merch sales, and pitch sponsors—even on off weeks. Their approach proves that with the right tools and a plan, small teams can move fast and grow big.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional ResourcesUnderstanding contact segmentationCreate a segment of contacts by choosing specific criteriaUsing contact lists, tags, and segments based on your list sizeCustomer Spotlight: Jayson Alexander Racing Stays in the Fast Lane with Constant Contact Meet Today's Guests: Jayson Alexander and Shane DiMantova from Jayson Alexander RacingJayson Alexander

Still using Yoast for SEO on your WordPress site? In this episode of Search Smarts, host Bob Brennan discusses Rank Math, the powerful plugin that's quickly becoming the go-to for WordPress optimization. From setup and schema to redirections and rich results, Bob breaks down everything you need to know to make the switch and boost your rankings. Whether you're launching a new site or refining an existing one, this episode is packed with actionable insights to help you optimize smarter. Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us

Overwhelmed by AI? You are not alone. From endless tools to shiny promises, it can feel impossible to know where to start.In this video, I will walk you through a simple, human-centered roadmap to using AI in your small business marketing. Learn how to stay true to your voice, train your tools, and protect client data without stress.✨ You will learn ✔️ What AI can help you with today ✔️ How to pick your first simple project ✔️ How to train AI to match your voice ✔️ Privacy and data tips to protect trust ✔️ Pro tools that make it easier

In this episode of Big Dreams Great Teams, Paula Maidens is joined by messaging strategist, copywriter, and ChatGPT trainer Tahnée Sanders, founder of The Strategy Studio. Together, they explore the common frustrations that come with outsourcing marketing, particularly when the results don't quite “sound like you.”Tahnée shares why so many small business owners end up rewriting the content they outsource, and reveals the real issue behind most marketing challenges: messaging. She explains why creating a strong messaging strategy is essential before hiring a marketing team or copywriter, and how using AI for marketing can be powerful.From the difference between ChatGPT and Claude to how to train AI tools to reflect your tone of voice, this conversation is packed with practical advice for business owners who want to streamline their marketing, get better results, and maintain authenticity.This is a must-listen for anyone looking to scale their marketing efforts, whether they're hiring help or exploring using AI for marketing in their business.WHAT YOU'LL LEARN:Why marketing hires often miss the mark in small businessesThe critical missing piece that leads to disappointing outsourced contentHow to know if your business is truly ready to delegate marketingStrategic tips for using AI without sounding robotic or genericThe role of a messaging strategy in ensuring brand consistencyHow to get started with using AI for marketing in a more personalised and effective wayEPISODE CHAPTERS00:00 – Welcome & Guest Introduction02:00 – Why Marketing Hires Often Don't Work Out05:30 – The Hidden Power of Messaging Strategy08:45 – Why Assumed Knowledge Breaks Outsourcing12:30 – When & How to Review Your Messaging15:30 – ChatGPT vs Claude: Which AI is Best for Business?18:30 – How to Train Your AI to Sound Like You22:00 – Should We “De-AI” Our Marketing Content?26:00 – Smart Tips for Using AI for Marketing Effectively30:00 – Where to Learn More from Tahnée LINKS MENTIONED:✨ Download Tahnée's ChatGPT Brand Voice GuideGet her 3-prompt Brand Voice Mastery Guide to start sounding more like you in under 20 minutes: https://thestrategystudio.myflodesk.com/qy35mtsskb

Does your business feel like it's constantly doing all the things but not seeing the results you want?Emma Easton, founder and “chief bolloxologist” of Business Bollox, joins the Be A Marketer podcast to talk about the trap of overcomplicating marketing and why simplicity and clarity are the real secret weapons for small businesses.In this episode, Emma and Dave dig into the pressure business owners feel to show up everywhere and post constantly, and how that noise can actually get in the way of meaningful connection. You'll hear why marketing needs to start with your business model, how to reframe what “strategy” really means, and how to get your time and focus back.Whether you're new to marketing or feeling stretched thin, this episode is a refreshing reminder that doing less but doing it with intention can actually lead to more.Additional Resources:Optimize the subject line of an emailA/B test an email subject lineMeet Today's Guest: Emma Easton

EPISODE 355: The Number One Thing You Need to Know When Launching Got something exciting in the works – a new product, a service, a book, maybe even a podcast? Then this episode is for YOU. In today's chat, I'm sharing my best launch advice ever – the kind that turns “meh” launches into momentum-building, community-powered rollouts. Spoiler alert: showing up with your launch already done is a marketing misstep. Instead, I'll walk you through how to bring your people on the journey so they're ready to buy when you're ready to sell! Plus, I dive into my own book launch experience and show you exactly what a six-week runway launch strategy looks like – step-by-step. Oh, and before you go – have you grabbed your ticket for the 2025 Social Media & Marketing Conference yet? Head to socialmediaandmarketing.com.au/conference to get yours before Early Bird ends!

One of the most-listened and shared episodes of 2024 - an episode that multiple people reached out months later to say "this single episode helped me launch my business." So, that's cool. It's on standing out in a crowded market, and it's on mice. Specifically, the guy who got rid of ours. There are four lessons, a framework, Customer Journey Mapping and the Feature Fold. TackleboxIdea to Startup NewsletterIdea to Startup BotSugar (but it stinks)00:30 Intro02:00 We've Got Mice05:15 The Mouse Man's Funnel07:50 Smooth Jazz08:21 One - Build Your Funnel to Match Customer Emotion11:45 Good Questions For Your Funnel12:30 Two - Contrast from the Feature Fold14:30 Saving your Customers a Decision15:53 Three - Take Yourself Seriously19:14 Four - The Things Other People Stink At22:14 The End22:50 Recap of the Four Lessons

Send Us a Message (include your contact info if you'd like a reply)Cracking the code on client acquisition is perhaps the most common challenge facing divorce coaches at every stage of their careers. In this candid, strategy-packed episode, Debra and Tracy tackle the question they hear most frequently: "How do I find clients?" Drawing from years of experience building successful practices and mentoring coaches, they reveal seven powerful, field-tested strategies that go far beyond superficial marketing tactics.At the heart of their approach lies a fundamental truth—successful client acquisition in divorce coaching depends on authentic relationship-building rather than flashy marketing schemes. Tracy and Debra emphasize the importance of defining your ideal client avatar with precision, explaining that "specificity is your superpower" in connecting meaningfully with potential clients. They share that approximately 70-80% of successful coaches find clients through strategic referral partnerships with professionals ranging from attorneys and therapists to hairstylists and personal trainers—essentially anyone your ideal client might confide in during their divorce journey.The conversation flows through practical digital marketing approaches (including website essentials and content creation), community involvement strategies, directory listings, testimonial gathering, and follow-up systems. Throughout, Debra and Tracy punctuate their advice with real-world examples from their own experiences and those of coaches in their community. Their guidance is refreshingly honest, acknowledging that building a coaching practice takes patience and persistence, especially in a field where clients need to trust you with such vulnerable aspects of their lives.Whether you're just starting out or looking to grow an established practice, this episode provides a roadmap for connecting with the clients who need your services most. Join the Divorce Coaches Academy community for ongoing support, case consultation, and practice-building guidance from coaches who've successfully navigated the path you're on. Learn more about DCA® or any of the classes or events mentioned in this episode at the links below:Website: www.divorcecoachesacademy.comInstagram: @divorcecoachesacademyLinkedIn: divorce-coaches-academyEmail: DCA@divorcecoachesacademy.com

With 80% of new businesses seemingly destined to fail, the odds are stacked against most entrepreneurs. But today's guest is on a mission to shift that equation. From overcoming financial hardship and a lawsuit that nearly bankrupted him to reshaping his leadership style and creating a winning team culture, today's conversation is all about what it takes to build and scale a thriving business. Mike Konrad is the founder and CEO of Aqueous Technologies, a public speaker, podcast host, and author of The Reluctant Entrepreneur. Mike shares his 40-year journey in the electronics manufacturing industry, from leaving his corporate job in the early 90s to create an innovative business through dedication and a core belief that reliability matters. In this conversation, you'll hear how Mike navigated the operational challenges of entrepreneurship and underwent a profound transformation as a leader. He shares how building a sustainable company required evolving from naivety to knowledge, from arrogance to savvy, and from poor risk assessment to awareness.  One of his biggest breakthroughs came when he recognized the need to set aside his ego—the very trait that helped launch the business—to empower others, hire smarter, and scale with intention. In this podcast interview, you'll learn:  Why the traits that help start a business often sabotage its long-term growth. The costly lawsuit that nearly ended Mike's company—and how his ego and tenacity helped survive it. How naivety and bad risk assessment fueled his early success. Why company culture and team fit are critical for new hires in a growing company. How counterintuitive ideas from a mentor helped shift his mindset and achieve greater success. Find All Interview Resources Here - www.bayntree.com/114 Download your copy of The Entrepreneur's Financial Planning Checklist!

Episode 353: Instagram and Google Are Now in Bed Together – What This Means for Your Biz! Big news in the digital world! From 10 July 2025, your Instagram content (yep – posts, Reels, carousels and videos) can now appear in Google search results if you've got a public professional account. What does that mean for your business visibility? More eyes, more clicks… but maybe a little more pressure too. In this episode, I break down what's changing, how it affects you as a small business owner, the pros and cons (yes, there are a few “eep” bits!), and – of course – what you should do next. Plus, I'm answering the big question: Will this help grow your Instagram followers – or just boost your visibility? Grab a cuppa, hit play and let's chat strategy, SEO, and how to make your content work harder for you – without working harder yourself!

Send us a textIn this episode of Imperfect Marketing, I sit down with Sena Wheeler, founder of Sena Sea and a fifth-generation fishing industry entrepreneur. What started as a Thanksgiving road trip idea turned into a thriving business selling premium, sustainably-caught Alaskan fish—and email marketing was at the heart of it.Sena shares how she transformed her passion for food science and fish into a profitable business by embracing email marketing as her primary sales channel. We explore:Building a Brand with a StoryGetting Started with Email MarketingWriting Emails That SellCopywriting Lessons and ResourcesGrowing the Email List and Growing RevenueKey Takeaways for Entrepreneurs and Email MarketersTreat writing like a core business skill—because it isEmail marketing is a powerful tool, even (or especially) in “boring” industriesSelling doesn't have to be pushy—it can be a natural extension of connection and valueWhether you're just starting to build your email list or looking to deepen your connection with your audience, this episode offers real-world insight into how consistent, authentic storytelling can fuel business growth—one email at a time.Are you ready to stop overthinking your emails and start writing ones that actually sell? Tune in and get inspired to lean into your inner writer—because yes, you are one.Connect with Sena:Website: https://www.senasea.com/Instagram: https://www.instagram.com/SENASEA_SEAFOODSFacebook: https://www.facebook.com/senaseafoods/Pinterest: https://www.pinterest.com/SenaSeaWild/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

David Derryck, founder and CEO of BuyBlack.org, came across a powerful quote: "People always talk about what would they have done during the time of slavery or during civil rights era. And the answer is, whatever you're doing right now."That moment sparked what would become BuyBlack.org, a platform that has grown from 10,000 to over 50,000 listings of Black-owned businesses across the country. What started as David's passion project in 2022 is now a comprehensive ecosystem helping consumers discover and support Black-owned businesses while providing those businesses with marketing tools and resources."Our mission just as an organization is to drive traffic and revenue to black owned businesses," he explains in this episode of Be a Marketer.What marketing strategies are working for BuyBlack.org? In this episode, David and host Dave Charest, Director of Small Business Success at Constant Contact, explore how the platform uses email automation, digital advertising co-ops, and community engagement both online and offline.Tune in to hear how David built partnerships with organizations like Constant Contact, why certification matters for Black-owned businesses, and how a parade float became one of his most meaningful marketing moments.Additional Resources:Create and manage an automated Welcome EmailUnderstanding contact segmentationUsing click segmentation in an emailMeet Today's Guest: David Derryck of BuyBlack☕ What he does: David Derryck is the founder and CEO of BuyBlack.org, a mission-driven platform based in Oakland, California that helps consumers find and support Black-owned businesses across the country. What started as a passion project during the pandemic has grown into an ecosystem with over 50,000 listings and counting. 

In this episode of Owned and Operated, John and Jack dive into one of the most common questions in home services: Should you buy a business or build one from scratch? Focusing on HVAC and plumbing companies, they break down the pros and cons of each path—sharing real-world insights on risk management, startup challenges, and acquisition strategy. Whether you're eyeing your first location or expanding your footprint, this episode helps frame the decision around your skills, experience, and resources.They cover everything from interest rates and international contracting to the realities of marketing and cultural fit in small business ownership. While John and Jack don't always agree, they align on this: success in HVAC and plumbing comes from understanding your strengths, knowing your limits, and being in the game. This is a must-listen for anyone serious about growing in the trades.

LISTEN TO THIS EPISODE IF YOU WANT SOME QUICK, ACTIONABLE ANSWERS TO MY COMMUNITY'S TOP QUESTIONS ABOUT PRODUCT-BASED BUSINESSToday's episode is a rapid-fire Q&A, pulled straight from Slack questions in our community. We're covering a mix of the most pressing concerns - everything from marketing bumps to sales plateaus to running smoother operations.In this episode, you'll get simple steps you can apply right away around:Boosting your launch awareness with smart positioningTroubleshooting low cart conversionsStreamlining order fulfillment and shipping processesBalancing content types for consistent growthMaking your brand feel cohesive from product page to packagingIf you've ever wished someone would just cut to the chase and give you clear, direct answers that you can use today, this episode is for you.TOPICS WE DISCUSS: Product-Based Business Tips, Small Business Marketing, Sales Optimization, Operations Efficiency, Rapid-Fire Q&AJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

Thinking of starting a new business? Or wondering if it's finally time to take a big leap? In this episode of Blue Collar Millionaires, we're diving into the real conversations happening inside our 225,000+ strong community. From buying businesses to overcoming growth ceilings, we tackle the risks that actually move the needle and the distractions that hold you back. We cover: ✅ Why starting another business might be hurting you ✅ How buying routes or businesses can shortcut your success ✅ The mindset shift from grinding in the weeds to building real wealth ✅ Alternative retirement strategies outside of your 401(k) ✅ Partnering with the right people for exponential growth These are the plays we've run, the mistakes we've made, and the advice we wish someone had given us years ago.

Kristina is getting real about a potentially unpopular take that might just reshape the way you think about the busy seasons in your business. We all know the feeling of a busy season where we think we don't have the time to post, podcast, or promote what's making us busy. Though this is when it's actually most important and most impactful for you to show up online.When your business is thriving, when you're landing dream clients, speaking at events, or finally hitting milestones— that is when your audience is watching you most.In this quick Community podcast, Kristina explains how showcasing your wins when you're most busy is a magnet for more opportunities, and how even the smallest behind-the-scenes moments can build your authority online. Visibility matters in seasons of growth.This isn't about hustle culture. Rest is necessary. But if you've got the energy and excitement, ride the wave! Your community wants to see the magic you're creating.Tune in and let this be your pep talk to proudly share the work you're doing—make time to post, because people want to see it, trust me.Mentioned in the Episode:Want to build a business with community at the core? Join us inside The Social Business Club and use code PODCAST to get your first month for just $1.The Wellness LabSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Andrea Marquez didn't set out to "just" launch a podcast. She built a fully branded experience, with research, structure, and intention behind every episode.As the host and Senior Producer of This Is Small Business, Amazon's podcast for entrepreneurs, Andrea treats the show like a product. That means creating branding guidelines, defining listener personas, building workflows, and committing to quality long before the first mic check."We make sure to stay true to both of these," Andrea explains. "We're thinking about what our listener will take away from the story we're telling, while staying authentic to the person or business featured in the episode—our guest." That dual focus shapes every decision, from production to promotion.In this episode, Andrea joins Be A Marketer host Dave Charest to talk about why strong creative work starts with strategy. She shares how frameworks like "the five whys" and "test, fail, learn fast" help founders focus, why social media might not be the best marketing channel for a podcast, and how showing up consistently builds trust and community.Additional ResourcesA/B test an email subject lineUsing the audience growth centerGrow your contact list with sign-up formsEnable Text to Join to grow your listUse an email to grow your contact listMeet Today's Guest: Andrea Marquez from This is Small Business 

Send us a textGreg and Mike unpack the latest in local search: an uptick in suspensions, why AI overviews are shifting lower on SERPs, and what local businesses must do to thrive in an AI-dominated search world. Also, a pig roasSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textEver wonder how to grow your business without constantly chasing leads?In this episode of Imperfect Marketing, host Kendra Corman sits down with podcast guesting expert Julie Fry to unpack the power of effortless visibility—and why podcast interviews are the underused goldmine of relationship-based marketing.Julie shares how one early (and very imperfect) podcast appearance led to $40,000+ in business, and how you can replicate that success—without being salesy or pitching to the wrong shows. From defining your goals to landing on the right podcasts and delivering value that gets remembered, this episode is full of practical wisdom and confidence-building insights.

Angeli went from charging $500 retainers to building a boutique social agency serving small businesses—with over $14K/month in recurring revenue… and she's on track for her first $20K month.In this episode, she shares how she shifted her pricing, rebuilt her offers, and started closing deals confidently on sales calls —all while raising a family. If you're tired of undercharging or want to build a version of your business you haven't seen yet, this is the blueprint.Whether you're running solo, stuck in the $5–8K/month range, or ready to start landing $3K retainers, Angeli Keaton's story will show you what's possible.