Podcasts about small business marketing

Do the fundamentals of marketing still matter in an age of AI, social, and shiny new tools?Neil Patel, entrepreneur, bestselling author, and co-founder of NP Digital, joins the Be A Marketer podcast to share why timeless fundamentals are the foundation for any successful marketing strategy. Named a top marketer by Forbes and the Wall Street Journal, Neil has helped businesses of all sizes, from Amazon to startups, drive growth by focusing on what works.In this episode, you'll hear why Neil believes in “search everywhere optimization,” how ugly marketing often outperforms polished campaigns, and why the fundamentals earn you the right to experiment with trends.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Try Constant ContactEasily create a multi-channel campaign out of a single email, social post, or SMSCreate a Social Post and schedule it to publish on social mediaMeet Today's Guest: Neil Patel of NP Digital

Episode 253 – Your Brand Is a Vibe: Small Business Marketing in the AI Era Forget features—today, it's all about the feeling. This week, discover why your brand's true power isn't just in what you say, but in the vibe you create—and how AI makes shaping that emotional connection faster, smarter, and more accessible than ever. If you want your small business to outshine competitors, build loyalty, and stand out in a noisy world, this is the episode you can't afford to miss.

Send us a textIf you're a service provider and you've been posting on Instagram nonstop but your leads aren't showing up, it's time to shift your energy to Pinterest—the quieter platform where your dream clients are actually searching for help.In this episode, I'm sharing exactly how to use Pinterest to attract clients, create consistent content without burnout, and build a marketing system that keeps working for you.ALL THE LINKS MENTIONED: https://jenvazquez.com/pinterest-marketing-for-service-providers/If you've been craving consistent visibility without the burnout, this is your sign. The Quiet Growth Accelerator helps you create a sustainable SEO + Pinterest system that works while you rest. Join before November 1st!The Quiet Growth Accelerator (SEO, AI, Pinterest) closes Nov 1st

Your story is your most powerful business tool. Why? Because no one else can tell it like you can.In this episode of Community Kristina and Maria are behind the mic together sharing how to leverage your unique story to grow your business and your impact on social media. In today's age of AI and Ads flooding our feeds, connection now outweighs the polished look and buyers are choosing authenticity over perfection.Are you leaning into what makes your business yours? Are you making the client transformation clear?If not, you're leaving impact, and money on the table.Tune in to break down these three essential pillars of a brand story:Your Aha Moment – the why behind your business.Your Mission – who you serve and why it matters.Your Vision – where you're going and what you stand for.Don't build in the dark!Mentioned in Episode:Episode with Storytelling Coach Alex StreetBuilding In The LightUse Code ‘PODCAST' for $50 off your ticket to High Vibe Women October 2025PodcastherSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Want your Instagram to actually SELL your offer? In this episode, Jenna breaks down why your content might be amazing… but still not converting. If you've been posting helpful tips, pouring your heart into your Reels, and still hearing crickets—this one's for you.The real reason service providers don't make more sales on Instagram is not because your offer sucks. It's because you're still trying to help and give "value"… when you should be trying to sell. You need BOTH.You wanna make more sales on Instagram so today let's talk aboutWhy your most generous content doesn't automatically convertThe single line that doubled one client's sales overnightHow to flip your Instagram bio into a client-magnet in under 5 minutesWhat your brother-in-law and your confusing messaging have in commonHow to speak directly to selfish, distracted leads (aka all of us)If you're a service provider trying to grow your business on Instagram, this episode is your no-fluff cheat code. We're talking marketing, business, entrepreneurship, and the kind of social media strategy that actually works.

In this episode of The Business of Tech, host Dave Sobel engages in a conversation with Tammy Cannizzaro, the Chief Marketing Officer at Thrive, a company with over a century of experience that has transitioned from selling Yellow Pages ads to providing a comprehensive SaaS-enabled marketing solution for small businesses. Tammy outlines Thrive's mission to help small businesses grow by enhancing their online presence and competing effectively against larger enterprises. She emphasizes the importance of a structured approach to marketing, which includes getting found online, converting leads into customers, and fostering customer loyalty.As the discussion progresses, Tammy highlights the significant impact of artificial intelligence (AI) on small businesses, particularly in marketing. She shares insights from Thrive's research, indicating that a growing number of small business owners are adopting AI tools to improve their marketing strategies. Tammy explains how AI can assist in optimizing online visibility, managing customer reviews, and maintaining fresh website content, all of which are crucial for small businesses looking to thrive in a digital landscape increasingly dominated by AI technologies.Tammy also addresses the challenges small business owners face when integrating AI into their operations. She advocates for a gradual approach, suggesting that starting with simple AI applications can yield meaningful results without overwhelming business owners. By focusing on practical use cases, such as automated customer outreach and review responses, small businesses can leverage AI to enhance their marketing efforts and drive repeat business. This incremental strategy allows them to build confidence and familiarity with AI tools over time.Finally, the conversation touches on the importance of customer retention and the balance between marketing-driven and product-led growth. Tammy emphasizes that understanding customer needs and preferences is key to delivering effective SaaS solutions. Thrive aims to meet customers where they are, offering various engagement options, from hands-on support to self-service models. This flexibility ensures that small business owners can choose the approach that best suits their unique circumstances, ultimately fostering long-term relationships and driving growth.

What if the biggest advantage your business has is actually its size?Dr. Ja-Naé Duane, behavioral scientist, entrepreneur, and co-author of Super Shifts, joins the Be A Marketer podcast to help small businesses navigate the structural and technological changes shaping the future. A longtime innovation leader (and former member of Constant Contact's own team), Ja-Naé works with organizations worldwide to anticipate change before it hits.In this episode, you'll hear why adaptability is small business owners' superpower, how to prepare for AI-driven shifts in customer behavior, and what you can do now to stay competitive tomorrow.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Use the Content Generator to write email, landing page, social, and SMS content for youCreate lists and segmentsMeet Today's Guest: Dr. Ja-Naé Duane

Send us a textIf you've ever spent hours creating a reel you thought would crush it, only for it to flop, this episode is for you.I'm pulling back the curtain on one of my favorite Instagram growth hacks: trial reels. This is the exact method I use (and teach my clients) to A/B test hooks and uncover what kind of messaging actually stops the scroll, grabs attention, and converts.I'll also share how one of my clients tested three versions of the same reel and tripled her views just by tweaking the first line. You'll walk away knowing exactly how to implement this in your own business this week.What You'll Learn[01:15] Why trial reels are one of the most powerful (and underused) features on Instagram [02:11] What trial reels actually are and how to know if you have access to them [03:01] How I'm using trial reels to test hooks and grow faster [05:21] The story of how one client tripled her reach by changing three words [07:44] How trial reels help you A/B test your messaging—just like email subject lines [09:13] Real examples of viral hook testing you can try this week [10:12] When to use trial reels (and when not to) depending on your goals [12:07] The difference between attraction and promotional content [13:29] How to use trial reels differently for nurturing vs. growth seasons [14:54] Why perfectionists need trial reels the most [16:20] Your weekly action step: how to test your first trial reel and measure resultsThis Week's ChallengePost your first trial reel.If you've already been using them, A/B test your hooks this week. Try posting the same video with different on-screen text and see which version performs best. When you get your results, DM me on Instagram @elizabethmarberry and tell me about your win. I'd love to celebrate with you.Links + Resources MentionedJoin the Waitlist: Hot Reels – My 12-month Instagram content lab for small business owners and creatives ready to grow visibility and sales.Free Resource: Monetize Your IG Guide. Learn seven simple, proven ways to finally make money on Instagram.CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a textIn this episode of Imperfect Marketing, I sit down with Sara Nay, CEO of Duct Tape Marketing, to dive deep into the connection between business strategy, marketing execution, and the evolving role of AI.Sara shares her journey from intern to CEO over her 15 years at Duct Tape Marketing and offers powerful insights on why strategy must always come before tactics and technology. Together, we explore how small businesses can future-proof their marketing and teams in an ever-changing digital world.The Foundation of Effective MarketingWhy business strategy must drive marketing strategyThe “Marketing Strategy Pyramid”: business, marketing, and team strategy layersHow to align marketing goals with revenue, mission, and valuesThe Role of AI in Modern MarketingWhy AI is a tool, not a replacement—and how to introduce it without fearCommon mistakes businesses make when adopting AI without strategyExercises to help teams identify tasks AI can support vs. areas to develop human strengthsShaping the Future of Marketing LeadershipThe growing divide in the marketing industry: AI adopters vs. AI skepticsWhy agencies and consultants must shift from execution to leadership and strategyHow AI allows more focus on creativity, empathy, and critical thinkingMapping the Customer JourneyIntroducing the Marketing Hourglass: know, like, trust, try, buy, repeat, referHow businesses can identify gaps and opportunities along the customer journeyWhy great client experiences naturally lead to stronger referral businessLessons Learned in MarketingWhy “more” is not always better when it comes to channels and tacticsThe importance of focusing on what works and making it sustainableHow simplifying your approach reduces burnout and creates consistent resultsKey Takeaways for MarketersStart with strategy before adding tactics or tools.Use AI to support—not replace—human creativity and leadership.Focus on where your audience is and what's sustainable for you.Great client experiences lead to natural referrals and long-term growth.Connect with Sara Nay:Links to Book: Unchained: Breaking Free from Broken Marketing Models: How Small Businesses Can Finally Take Control of Their Marketing, Lead with Strategy, and Scale with AI: https://unchainedmodel.com/Amazon: https://a.co/d/6aLtopFLinkedIn: https://www.linkedin.com/in/saranay/Whether you're a small business owner overwhelmed by technology or a marketing consultant navigating the rise of AI, this episode will help you rethink your approach and focus on what truly matters.

What does it take to scale an $80M global business while still staying ahead of the competition?Kunal Madan, co-founder of Amarra, joins the Be A Marketer podcast to share how he and his brother grew a formalwear design house into one of the largest in the world, with dresses in over 800 boutiques worldwide. From zero marketing experience to mastering email, design, and relentless testing, Kunal's story shows what's possible when you refuse to settle.In this episode, you'll hear why balancing marketing to both wholesalers and end consumers has been key to growth, how beautiful imagery and strong email campaigns keep Amarra top of mind, and why email data like open rates and clicks help Kunal close more sales.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Using the Contact Management DashboardUnderstanding contact segmentationOverview: Email reportingMeet Today's Guest: Kunal Madan of Amarra

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many business owners face: the constant pursuit of new leads at the expense of nurturing existing relationships. Drawing from multiple client experiences, Kendra shares why hiring another salesperson isn't always the answer—and how email marketing can be a game-changing solution.We explore:The Burnout of Always ChasingWhy relentless networking can drain your time and energyThe hidden costs of depending on a salesperson to replicate your passionHow inconsistent follow-up causes valuable connections to slip through the cracksThe Power of NurturingWhy your best salesperson will always be youHow email marketing bridges the gap between networking events and lasting relationshipsThe difference between one-to-one meetings and building relationships at scaleMaking Email Marketing Work for YouThe importance of writing like you're talking to one person—your ideal clientHow consistency (weekly or bi-weekly emails) keeps you top of mindUsing stories, examples, and even AI to make the writing process easierWhy “B+ work” and consistency beat waiting for perfection every timeKey Takeaways for Business OwnersGreat relationships beat relentless hustle—every single daySystems will always outperform people when it comes to consistencyEmail marketing is not automation—it's relationship building at scaleStaying visible and top of mind means being the first call when clients are readyWhether you're an introverted business owner tired of nonstop networking or a leader wondering if you should hire a new salesperson, this episode will inspire you to rethink your approach. Instead of chasing, learn how nurturing your existing connections through email marketing can transform your business.Are you ready to stop chasing and start nurturing? Tune in now and discover how consistent, authentic communication can help you grow without the burnout. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

How do you take a nonprofit that relies entirely on donations and turn it into a thriving community hub for wildlife, education, and conservation?Lisa Franco, Director of Development at Woodford Cedar Run Wildlife Refuge in New Jersey, joins the Be a Marketer podcast to share how she combines a marketing background with a passion for wildlife to grow support, increase donations, and strengthen community ties.In this episode, you'll hear how Lisa balances fundraising with education, why storytelling is her most powerful tool for driving engagement, and how Cedar Run uses creative approaches like “Weddings in the Wild” to reach new generations of supporters. Lisa also explains how Constant Contact helps them segment audiences, simplify giving, and keep donors connected to the impact of their contributions.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Understanding contact segmentationAdd your contacts' details to an emailCustomize what each contact sees in your email with dynamic contentUse the Content Generator to write email, landing page, social, and SMS content for youMeet Today's Guest: Lisa Franco of Woodford Cedar Run Wildlife Refuge

Episode 146: Success Leaves Clues – How to Use What's Already Working to Grow Your BusinessEver feel like you're constantly reinventing the wheel in your business? The truth is, you don't have to. Success leaves clues, and if you know where to look, you can save yourself time, energy, and guesswork.In this episode of The Marketing Guide, I dive into the idea that extraordinary results don't happen by chance, they come from following proven strategies and learning from what already works. Inspired by a Tony Robbins quote that stuck with me, I'll show you how to spot the patterns behind success and apply them to your content, funnels, sales, and overall business strategy.You'll learn:What “success leaves clues” really means and how to spot them in your industryHow small business owners can save time by following proven steps instead of starting from scratchSimple ways to find clues in your content performance and use them to create more of what worksHow to study funnels and sales strategies that worked on you (and adapt them for your business)7 practical ways you can put this mindset into action right nowPlus, I share my S.U.C.C.E.S.S. framework to help you simplify your marketing and stay consistent without burning out.Resources & Links Mentioned in This EpisodeFollow me on Instagram: @lauraomahonymarketingWork with me: www.lauraomahony.comShare this episode with a friend who needs to hear itKey TakeawayYou don't need to do more. You need to do more of what works. Success leaves clues—when you pay attention, you stop guessing and start growing.

You don't have to be on Instagram to grow a business, but if your people are there, it's a goldmine. The pressure around Insta is real: content, consistency, algorithm, what to post, when to post, how much to sell … it's overwhelming. In this episode, I bust myths around Instagram and walk you through the three essential ingredients to posts that actually work... ones you won't dread creating.What we're covering:Myth of consistency alone: Posting regularly isn't enough if your content is off-brand or directionlessIngredient 1: Strategic Content Pillars: five content pillars (Conversion, Authority, Proof, Engagement, Perspective shift) you can lean intoIngredient 2: On-Brand Content: your branding (fonts, colours, aesthetic) helps people recognise you and stop the scrollIngredient 3: Ease of Use: systems, templates, repeatable structure mean you don't burn outHow to use these together to create a content engine (bonus: I explain my 30-day Socials Kit and how it solves all three)Offer alert: Between Oct 3–9, you can grab the 30-Day Socials Kit (templates + tutorials + planning system + extra resources) at a steeply discounted priceBundles that Benefit (Get my socials pack and thousands of other resources for just $100USD) Only available October 3 - 9 2025: https://www.whitedeer.com.au/30dayOr, if you'd like to purchase my 30-Day Socials Kit separately: https://www.whitedeer.com.au/30dayTimestampsIntro 0:00PSA 2:08Ingredient #1 4:47Ingredient #2 5:18Content Pillar #1 5:39Content Pillar #2 7:04Content Pillar #3 7:52Content Pillar #4 8:46Content Pillar #5 9:24Ingredient # 12:45Wrap up 13:50Watch on YouTube: https://youtu.be/5UXvF86rkGARead on the Blog: https://whitedeer.com.au/ep233/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

What does it take to grow from 100 to nearly 400 franchise locations in just five years, without losing sight of people first?Marcus King, Global CEO of House of Colour, joins the Be A Marketer podcast to share how the UK-founded style and image consultancy scaled internationally by balancing empathy with structure. With operations in seven countries and rapid growth in the U.S., Marcus explains how the franchise has managed to maintain its personal, one-to-one impact while equipping stylists with the systems they need to thrive.In this episode, you'll hear why empathy and structure are the secret ingredients to scaling a people-first business, how House of Colour empowers solo entrepreneurs with marketing and operational support, and why Marcus sees email as a critical channel for maintaining brand consistency and driving ROI. You'll also learn how the company uses community, culture, and communication to turn growth into something sustainable.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Constant Contact Multi-Account SolutionConstant Contact for FranchisesMeet Today's Guest: Marcus King of House of Colour

Send us a textIn this episode of the Near Memo, Greg Sterling and Mike Blumenthal dig into Google Business Profile suspension increases over time, the broken state of reviews, and insights from Google's Liz Reid on AI Overviews, AI Mode, and monetization. What do these changes mean for small businesses, SEOs, and consumers? Tune in for an unfiltered take.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textIn this episode of The Good Enough Mompreneur Podcast, Angela chats with marketing expert and Fractional Chief Marketing Officer, Carly Ries, about what solopreneurs truly need to know about marketing strategy. With nearly 20 years of experience from local startups to Fortune 500 companies, Carly brings clarity to the chaos of marketing for small business owners and mompreneurs.We unpack what a Fractional CMO actually does (hint: it's way more than social media), the biggest mistakes solopreneurs make in hiring marketing help, and how to start focusing your time and energy where it truly matters for your business.

Send us a textIn this episode of Imperfect Marketing, I sit down with Alex Love—VP of Marketing and Communications, adjunct professor, and co-host of the podcast Mastering the Art of Failing. We dive into her unexpected journey into marketing, the lessons learned from failure, and the art of building small but mighty teams.Alex shares how her career evolved from writing grants at a nonprofit to leading marketing teams and teaching the next generation of marketers. We explore:The Power of Learning and TeachingWhy a love of learning keeps marketers adaptable and relevantHow Alex turned her passion for education into a teaching role at GWThe challenges (and joys) of engaging students who just want to “check the box”Lessons in Failure and ResilienceThe rise and fall of Digital District, a pioneering social media communityWhy Alex considers it both her biggest success and her biggest failureHow failure becomes fuel for future opportunities and growthBuilding and Leading Lean TeamsWhy relationship-building is the secret weapon of small marketing departmentsThe importance of hiring for ambition and drive over technical skills aloneHow to communicate that no single marketer can “do it all”Why outsourcing and specialized support free teams to focus on strategyCreativity, Risk-Taking, and Viral WinsHow one “crazy idea” born on a dog walk turned into an award-winning campaignWhy sometimes the riskiest ideas resonate the most with your audienceRedefining what “going viral” really means for niche organizationsKey Takeaways for MarketersMarketing is as much about relationships as it is about tacticsLean teams thrive when curiosity and problem-solving lead the wayFailure is inevitable—but also invaluable in shaping future successSometimes the boldest, quirkiest ideas lead to the greatest impactWhether you're a solo marketer, part of a lean team, or leading communications at a larger organization, this conversation is full of insights into how to stay creative, scrappy, and resilient in an ever-changing landscape.Connect with Alex Love:LinkedIn: https://www.linkedin.com/in/alexslove/Website: https://rivasolutionsinc.com/

Evan Kirstel, tech influencer and founder of eViRa Health, has built one of the largest B2B social audiences by showing up consistently, curating conversations, and turning digital presence into measurable influence. He joins the Be a Marketer podcast to explain why small businesses shouldn't obsess over going viral and what really matters when building an audience that drives results.In this episode, you'll hear how showing up as a person, not just a logo, helps build trust online, why consistency and community outweigh follower counts, and what Evan recommends if you only have 15 minutes a day to market your business. You'll also discover why documenting your journey, highlighting others, and focusing on trust over trends can be the difference between noise and real impact.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Create a Social Post and schedule it to publish on social mediaUse the Content Generator to write email, landing page, social, and SMS content for youAllow Constant Contact to publish to your social media accountsMeet Today's Guest: Evan Kirstel of eViRa Health

Join NaRon Tillman on Walk In Victory as he sits down with Audrey, “The Tech Diva”—a marketing powerhouse redefining how small businesses and churches thrive in today's tech-driven world. Discover why most small businesses struggle with marketing, how to build a loyal brand following, and the AI-powered tactics that are transforming entrepreneurs into industry leaders. Audrey shares her journey to finding her niche, the secrets behind her standout branding, and how she leverages technology to stay ahead of the curve. This episode is packed with actionable insights for anyone serious about business growth and digital innovation.

Episode 369: Outsourcing, Overwhelm & Finding Freedom with Natasha Collins Are you drowning in admin and stuck doing the tasks you don't love? In this episode of the Small Business Made Simple Podcast, I chat with Natasha Collins from Amity Resources about how outsourcing can free up your time, reduce overwhelm, and help you get back to doing what lights you up in business. Natasha shares her own story of building businesses from the ground up—including how Amity Resources was born—and why outsourcing isn't just about saving time, it's about creating more joy and freedom in your business (and life). If you've ever thought, “It's just easier if I do it myself,” or found yourself working 70+ hours a week, this conversation is for you. From practical tips on what to outsource first, to tackling the mental blocks around delegating, Natasha brings so much wisdom and encouragement for small business owners.

What happens when you build a law firm designed around education first, not billable hours?Peter Nieves, founder of Nieves IP Law Group, joins the Be A Marketer podcast to share how he turned decades of intellectual property experience into a business that helps small businesses, startups, and creators protect what they've built—without getting lost in legal jargon or surprise fees.In this episode, you'll hear how Peter went from running a top-ranked IP department at a large firm to launching his own practice and educational platform, why small business owners need to understand the risks of AI-generated content, and the most common intellectual property mistakes entrepreneurs make (and how to avoid them).If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:How to Add a PDF to Your Constant Contact EmailDownloading .PDF Files After Form SubmissionsNieves IP Legal ServicesMeet Today's Guest: Peter Nieves of Nieves IP Law Group

Paid ads are expensive and crowded.The brands that stand out today know how to blend organic marketing, referrals, and authentic word-of-mouth… online and offline.In this episode, Neil Twa sits down with Ashley Stanford, digital strategist and co-founder of Ice Cream Social, to unpack how entrepreneurs can lower acquisition costs, create authentic content, and turn every customer into an influencer. Ashley also shares her own journey of building a flexible business while raising kids, and why “freedom” has always been her core driver. In This Episode, We Cover:✅ How to combine paid media with organic growth channels✅ The role of authentic UGC and influencer partnerships✅ Offline referrals and why every customer can be an influencer✅ How Ice Cream Social helps brands activate word-of-mouth online✅ Ashley's journey to balancing business, family, and freedom

Tools and Tactics to Outrank Local Competitors and Optimize Your Google Business Profile Discover actionable strategies for improving your local SEO through competitor analysis and Google Business Profile optimization. This episode explores how to use tools like Lead Snap and GMB Everywhere to uncover what top-ranking businesses are doing right, align your website and GBP categories for better visibility, and build a content strategy that fills ranking gaps in your market. Plus, learn how to boost local authority with backlinks, industry engagement, and AI-friendly content tactics that drive real-world results. What You'll Learn  How to identify what's working for top competitors in your local market using Lead Snap and GMB Everywhere Why aligning your GBP categories with website content is crucial for rankings Ways to create blog and service content that targets local ranking gaps and improves calls and traffic Want to beat your local competitors on Google Maps? Start by analyzing what they're doing  and then do it better. Get expert help building your GBP and content strategy by reaching out for a free local SEO consultation.   https://www.localseotactics.com/tools-for-competitor-analysis-gbp-content-strategy 

How do you keep a member-driven organization relevant year-round without overwhelming people? Gloria Hammond, Director of Communications at the National Golf Course Owners Association (NGCOA) Canada, pulls back the curtain on how a tiny but mighty team serves golf course owners and operators across the country. She walks through the pillars they run on (advocacy, research, education, and member marketing) and how smart segmentation keeps the right messages in front of the right folks. Gloria also shares the system behind their communications calendar, why she caps weekly sends to avoid fatigue, and how email is the primary engine that drives traffic and action. If you're juggling limited bandwidth and big goals, her playbook for consistency, measurement, and member value is refreshingly doable.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Understanding contact segmentationUse the Content Generator to write email, landing page, social, and SMS content for youOverview: Email reporting Meet Today's Guest: Gloria Hammond of NGCOA Canada

In this episode of the Profitable Christian Business Podcast, Doug Greathouse sits down with Jennifer Elia, founder of Lead Funnel Scale and a marketing strategist helping businesses grow through simple, effective, and sustainable strategies. Jennifer shares how her homesteading lifestyle connects to her faith and her approach to marketing. She explains why consistency matters more than chasing viral trends, how systems prevent burnout, and why trust is the foundation of lasting client relationships. With her focus on data, research, and simplicity, Jennifer equips small businesses to create profitable campaigns without gimmicks or overwhelm. You'll discover: Why consistency trumps virality in long-term marketing success How building trust and relationships drives real growth The role of systems in avoiding burnout and scaling smart How data and research optimize campaigns for profit Why small businesses matter for protecting community freedom How Jennifer's faith shapes her client-first approach to business

Send us a textWe dig into when/where Google's AI Overviews (AIOs) appear in local, how people actually split tasks across Google vs. ChatGPT, what the DOJ's remedies mean for defaults, and a fresh case where a brand-new local biz triggered an AIO—plus practical takeaways.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

What happens when you stop theorizing and fully commit? Mark Soanes turned a love for the outdoors into a leadership training company and has used email marketing to fuel growth for nearly two decades with Call of the Wild, a leadership and team development company in South Wales, UK, operating for 26+ years and known for its “green classroom” outdoor approach Mark's team uses the “green classroom” approach, which takes learning outside so people actually apply what they learn. That hands-on style has helped thousands of professionals communicate better, collaborate more, and see measurable ROI. We also dig into how he blends segmentation, metrics, and a touch of AI to keep relationships warm and content consistent, plus the simple “cash on the table” test he still uses to decide which marketing bets are worth it. If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Using the Contact Management DashboardUnderstanding contact segmentationSend birthday wishes using the Automation Path BuilderOverview: Email reportingHow Constant Contact is innovating with AI and what that means for youMeet Today's Guest: Mark Soanes of Call of the Wild

Small business marketing doesn't have to mean big spending—and Kristen Corral proves it. In this episode, she reveals how she went from Las Vegas showgirl to successful entrepreneur, scaling seven restaurants with minimal ad spend using scrappy but strategic marketing.If you're struggling to grow your business without breaking the bank, this episode will help you rethink your approach to social media, build a powerful email list, and create community partnerships that convert into real revenue.Kristen shares the exact mindset, tools, and tactics she used to build Tacoarian, a thriving plant-based restaurant brand, and how she now coaches other women entrepreneurs and small business owners to do the same—without relying solely on social media.You'll learn:Why your social media might not be converting—and how to fix itHow to use email list building and blog SEO to increase visibilityThe overlooked power of Google My Business and local SEOHow to craft community-driven campaigns that benefit both nonprofits and your brandWhy blogging, despite what many think, is still a major growth engine for small businessesKristen's experience is the answer to many questions small business owners are asking today:“Why isn't my social media converting?”“How can I grow with no marketing budget?”“What's the best way to stand out locally?”“Can AI actually help my marketing or replace expensive contractors?”Whether you're a first-time entrepreneur, a marketing consultant, or just looking for creative ways to scale on a shoestring budget, Kristen's insight offers practical solutions with real-life proof.00:00 – Intro: From Showgirl to Serial Entrepreneur01:00 – Kristen's First Business & Evolution into Restaurant Ownership03:00 – What Most Get Wrong About Small Business Marketing05:00 – Social Media ≠ Sales: Why You Need Email Lists07:00 – How AI Fits into Strategic Marketing (and Where It Doesn't)09:00 – Building Community That Converts: TEDx Takeaways11:00 – Digital vs. In-Person Community Marketing13:00 – Las Vegas Lessons: Branding in a Competitive Market14:30 – Scrappy But Strategic: Marketing Tactics That Cost $016:30 – The Return of Blogging for SEO (and Why It Works)18:30 – Where Substack, Medium, & Newsletters Fit into Strategy19:45 – Kristen's Advice for First-Time Entrepreneurs#SmallBusinessMarketing #KristenCorral #EmailListBuilding #WomenEntrepreneurs #RestaurantMarketing #BloggingForBusiness #CommunityMarketing #LowBudgetMarketing #MarketingWithAI #Tacoarian #ContentMarketingTips #GrowYourBusiness #TEDxSpeaker #MicroBusinessStrategy #OmnichannelMarketing #AIForEntrepreneurs Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

Send us a textIn this episode of Imperfect Marketing, I sit down with Melih Oztalay, a veteran marketer and CEO of a 38-year-old digital agency based in Michigan. With roots going back to the earliest days of the internet, Melih brings a seasoned perspective on how marketing has evolved—and where it's headed next.We dive deep into the realities of marketing in the AI age, practical steps small businesses can take to improve their visibility, and why emotional resistance to change can be the biggest barrier to progress.The 4 A's of Change FrameworkMelih shares his powerful 4 A's framework, developed after witnessing how clients struggled to adapt to SEO changes:Anticipate Change: Understand it's coming.Accept Change: Let go of emotional resistance.Adapt to Change: Adjust your strategies and tools.Adopt the Change: Implement and move forward.This mindset shift is essential for staying competitive in a constantly evolving digital world.The Impact of AI on MarketingHow AI-powered search results may now be 4x more valuable than traditional Google searchesReal-world examples of using ChatGPT and Perplexity to boost productivity—from building Mac backups to creating towel product imagesWhy schema markup is now more crucial than ever for both traditional SEO and AI sourcingTips on using AI to generate Q&A schema from your podcast transcripts and blog contentCommon Marketing Mistakes and How to Avoid ThemWhy skipping the marketing foundation sabotages salesThe dangers of keyword stuffing and outdated SEO tactics (like white text on white backgrounds!)Why every page on your website needs to have a clear focus and intentThe importance of not being afraid to use AI tools—even if you're just getting startedActionable AI and SEO Tips for Small BusinessesUse ChatGPT to generate schema markup from blog URLsAsk AI why your business isn't showing up in AI search results—and follow the suggestions to improveBuild “notability” by publishing press releases, getting quoted in industry publications, and appearing in directories like WikipediaLet AI help interpret your analytics and recommend next steps for improvementKey Takeaways for MarketersMarketing is a starting point, not an end point—your job is never truly doneUse AI to learn, test, and optimize, not to replace thinkingDon't ignore change—lean into it with the right mindset and toolsWhether you're a marketer trying to navigate AI disruption, or a small business owner seeking practical ways to improve your online presence, this episode offers a wealth of ideas and a grounded approach to digital transformation.Connect with Melih OztalayLinkedIn: https://www.linkedin.com/in/melihoztalay/Website: https://smartfindsmarketing.com/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Your personality might just be your most powerful marketing tool.Christine Gritmon, personal brand strategist and host of Let's Talk About Brand, helps entrepreneurs build confidence in showing up as themselves, and turning that into their biggest business advantage.In this episode, Christine shares why your quirks are your magic, how to build trust faster by being yourself, and why email is still your strongest owned asset. Whether you're just starting out or ready to elevate your personal brand, her insights will help you show up more confidently and connect more authentically.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Save your brand colors, logo, and images in your account (BrandKit)How to schedule and send an emailCreate more personalized emails to improve engagementBuild your brand with a custom designed templateMeet Today's Guest: Christine Gritmon of Let's Talk About Brand Podcast

Are you making the most of your nonprofit's content? In this episode, I sit down with TJ Robertson, founder of TJ Digital, to explore how artificial intelligence can revolutionize your content repurposing strategy. We discuss innovative ways to leverage AI tools that can help you connect with donors, save time, and stretch your budget. Harnessing AI for Efficient Content Repurposing TJ shares insights on: - Creating a comprehensive brand guide using AI assistance - Developing a “brand ambassador” AI to maintain consistency across teams - Turning one piece of content into multiple formats for various platforms - Overcoming the fear of on-camera content creation Practical Applications for Nonprofits Discover how AI can help you: - Craft consistent messaging across different departments - Repurpose video content into blog posts, social media updates, and more - Streamline your content creation process - Expand your reach with multi-platform distribution Addressing Common Concerns We tackle important questions about: - Getting started with AI tools if you're feeling behind - Maintaining authenticity when using AI-generated content - Balancing efficiency with quality in your content strategy Building Trust Through Video Content TJ recommends practical strategies for: - Overcoming camera shyness and creating authentic video content - Leveraging short-form video to stand out in a crowded digital landscape - Using video to build trust with your audience at scale Whether you're new to AI or looking to refine your current approach, this conversation offers valuable insights to help you leverage technology in your nonprofit's content strategy. Learn how to create more engaging content, save time, and stretch your resources further. Want to skip ahead? Here are some key takeaways: 06:28 Creating a Brand Bible with AI Learn how to develop a comprehensive guide for consistent messaging across your organization. 12:47 Repurposing Content Across Platforms Discover how to turn one piece of content into multiple formats for maximum reach. 19:36 Overcoming Video Content Hesitation Explore strategies for creating authentic video content that builds trust with your audience. 26:15 Integrating AI into Your Workflow Understand how to incorporate AI tools into your daily tasks for increased efficiency. Don't miss this opportunity to learn how you can ethically and effectively utilize AI to amplify your nonprofit's message and reach more supporters. Tune in for a conversation that could transform your approach to content creation and distribution. TJ Robertson Meet TJ Robertson, founder of TJ Digital—an agency dedicated to helping small and medium businesses stand out in today's AI-driven world. With 16 years in digital marketing, TJ is passionate about transparency, results, and making sure clients show up where it matters most: in AI-powered platforms like Google, ChatGPT, and TikTok. Outside of work, he's a husband, dad of three, and a fan of board games and camping. Learn more at tjrobertson.com https://www.youtube.com/@UCXo0fazQabsLonrHH4t9fBg  https://www.instagram.com/tjrobertsondigital/ https://www.linkedin.com/in/tj-robertson-seo/ https://www.tiktok.com/@tjrobertson52?refer=creator_embed https://www.linkedin.com/in/tj-robertson-seo/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Ready to give LinkedIn another chance? In this episode of the Small Business Made Simple Podcast, I chat with LinkedIn expert Kate Merryweather, who shares why LinkedIn isn't just another social platform — it's a goldmine for small business owners ready to be more visible, connect with the right audience, and grow their business. Kate reveals why copy-pasting your Facebook or Instagram strategy won't work, how the LinkedIn algorithm differs across countries, and why being just 10% braver than others can make you stand out online. Whether you've tried LinkedIn before or you're curious about making it your go-to platform, Kate's insights will give you the confidence (and the strategy) to show up smarter. Plus — she's joining me live at the Social Media & Marketing Conference on Friday, 29th August 2025 in Melbourne. Don't miss her expert tips in person! Tickets available here: https://www.socialmediaandmarketing.com.au/conference 

What's the one thing standing between your small business and a new customer? Often it's a simple email subject line. Join me as I talk to marketing strategist Cole VanDee, who will teach us how to write emails that your audience can't help but open...

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman welcomes Paul Schmidt, a digital marketing strategist and CRM optimization expert from SmartBug Media. Paul brings a unique perspective to the conversation, having transitioned from a career in music to becoming a full-funnel marketer focused on solving complex customer challenges.Together, they dive into how businesses—especially small to mid-sized ones—can better leverage CRMs and customer marketing to drive real business growth.Common Pitfalls in CRM ImplementationWhy choosing a CRM based on competitors' choices can backfireThe importance of mapping out goals and processes before selecting a toolHow poor data hygiene sabotages CRM successWhy your CRM must reflect where your business is today, not 10 years agoRethinking the Role of CRMThe value of a “single source of truth” for customer dataHow a CRM bridges marketing, sales, and customer successThe cost of fragmented data: lost productivity and missed opportunitiesWhy understanding the customer journey post-sale is just as importantBuilding a Culture Around Customer MarketingWhy most companies underinvest in current customers and social proofHow to shift from new-logo obsession to full-lifecycle marketingThe challenges of measuring customer marketing—and why it's still worth itReal-world strategies to surface and capture meaningful client storiesCreating a Case Study PipelineTreating case studies like a sales process: stages, approvals, publishingHow five-star reviews can feed your customer story engineManaging internal alignment with CSMs and account managers to gather testimonialsWhat to do when clients say “no” to using their logo (hint: anonymize it!)Key Takeaways for Marketers and Business OwnersAlways start with your goals, not the techUse CRM to unify and elevate—not just automateCustomer success stories are marketing gold, but require intention and processEveryone on your team—from sales to support—can contribute to your social proof engineBonus Wisdom: Discovering Your Marketing SuperpowerPaul shares his biggest lesson learned in marketing: the importance of discovering and developing your "superpower"—whether that's SEO, CRM implementation, or AI. He encourages professionals at every stage of their career to become known for something specific, then evolve it over time to stay relevant and valuable.Whether you're just starting with a CRM or ready to scale your customer marketing efforts, this episode is packed with actionable advice to help you make smarter, more strategic decisions.Are you ready to stop phoning in your CRM and start building a foundation for future growth? Tune in now and learn how!Connect with Paul Schmidt:Website: https://www.smartbugmedia.com/LinkedIn: https://www.linkedin.com/in/drumming/Youtube: Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

What happens when you stop chasing likes and start building real connections?Cindy Clearwater, also known as Cindy Leigh, turned her passion for island life into a thriving multi-channel business by focusing on what really works: email, authentic content, and showing up as herself.In this episode, Cindy shares how she built My St. Croix VI into a trusted travel guide, why 95% of her product sales come from her email list, and how she uses one business as a testing ground for all the others.If you've ever felt like you're spinning your wheels on social media, this conversation will remind you that consistency, personality, and email marketing are the real game-changers.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Grow your contact list with sign-up formsUse an email to grow your contact listEnable Text to Join to grow your listUsing the audience growth centerAutomatically generate a marketing campaign based on your goals (Campaign Builder)Meet Today's Guest: Cindy Clearwater of Cindy Leigh Media and My St. Croix.VI

What if your business could give you more joy, freedom and inspiration? In this special episode, I'm joined by my friend and conference speaker Emma Lovell, the original Bleisure (business + leisure) Coach. We talk all about retreats, rest, and how weaving a little more leisure into your business can spark creativity, attract your ideal clients, and actually help you grow faster. Emma also shares why she literally changed her flight back from the US so she wouldn't miss the Social Media & Marketing Conference on Friday 29 August 2025 in Melbourne CBD (so really, what's your excuse?). https://www.socialmediaandmarketing.com.au/conference  If you're ready to rethink marketing, rediscover balance, and learn how fun can fuel your business, this is the episode for you.

Ready to grow your small business without burning out? In this episode, I'm joined by Troy Trewin from Grow Your Small Business — a man who's seen it all: 26 years in business, 30+ partnerships, and more lessons (and laughs) than you can count. We talk about the three biggest mistakes small business owners are still making in 2025, why people and marketing are your greatest growth levers, and how to start thinking about your exit strategy (even if you're years away from selling). This one's packed with practical tips, real-world experience, and the kind of advice you wish you'd had years ago. And if you love the idea of sharpening your skills even more, don't miss the Social Media & Marketing Conference on Friday 29 August 2025 in Melbourne CBD. It's your chance to learn from top experts (including me!) and connect with like-minded business owners. Tickets at socialmediaandmarketing.com.au/conference. If you're ready to work smarter, lead better, and grow with confidence — hit play!

Small businesses thrive when they focus on what they do best, and today's guest believes marketing should never get in their way.Frank Vella, CEO of Constant Contact, understands firsthand the complexities small business owners face every day. Having started his journey by helping a friend run marketing campaigns through Constant Contact, he now leads the company with a deep appreciation for the challenges entrepreneurs navigate.In this episode, Frank shares why staying obsessively close to your customers is crucial, how technology can simplify marketing complexity, and why Constant Contact remains passionately committed to small businesses. If you've ever felt overwhelmed by marketing, Frank's insights will show you how to leverage tools and relationships to create lasting success.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Campaign Builder: Automatically generate a marketing campaign based on your goalsGetting started with Constant ContactMeet Today's Guest: Frank Vella of Constant Contact

Send Us a Message (include your contact info if you'd like a reply)Ready for some straight talk about building a divorce coaching practice? Forget the overnight success stories you've seen on social media. The path to a thriving practice follows a predictable pattern that requires patience, consistency, and strategic action.Tracy and Debra break down the four distinct phases every successful divorce coach navigates. The Foundation Phase (months 1-3) is all about behind-the-scenes work – establishing your niche, setting up systems, and creating your brand. Though clients aren't flooding in yet, this groundwork is essential. Next comes the Visibility Phase (months 3-9), where you're networking, creating content, and often feeling like you're "shouting into the void." This is where many coaches get discouraged, but perseverance during this period builds the trust and recognition that eventually leads to clients.The Growth Phase (months 9-18) brings your first consistent clients and referrals but also requires you to think like a CEO. Systems need refinement, continuing education becomes crucial, and mentorship can accelerate your progress. Finally, the Scaling Phase (18+ months) is when things "really start to click" – your practice becomes sustainable, and you can explore group programs or digital offerings without burning out.What makes this journey manageable? Community support, realistic expectations, and celebrating small wins along the way. Whether you're just starting out or somewhere along this path, remember that building a profitable practice is absolutely possible – just not overnight. What small step can you take today toward building your sustainable divorce coaching business? Learn more about DCA® or any of the classes or events mentioned in this episode at the links below:Website: www.divorcecoachesacademy.comInstagram: @divorcecoachesacademyLinkedIn: divorce-coaches-academyEmail: DCA@divorcecoachesacademy.com

When you think about successful tech companies, you might picture Silicon Valley giants or venture-backed unicorns. But what about an email marketing platform that's thrived for three decades?Gail Goodman, the former CEO of Constant Contact, helped build a company that defied the odds in an industry where many thought their business model wouldn't work. By focusing on customer needs and creating a strong company culture, she turned this skepticism into a 30-year success story."What I kept from all of it was to stay close to your customer," Gail emphatizes. "Understand the problem you're solving for your customer and stay focused on what they need to successfully use your product."In this episode, Dave Charest, Director of Small Business Success at Constant Contact, reconnects with Gail to explore how to build something that truly lasts. They discuss the power of repeat business, why resilience matters when hitting plateaus, and how staying obsessively close to your customers drives sustainable growth, even when others say it can't be done.Listen to discover practical ways to build stronger customer relationships and create a business that stands the test of time.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Constant Contact On-Demand LibraryGetting Started with Constant Contact webinarsMeet Today's Guest: Gail Goodman of Entrepreneurship for All

Feeling overwhelmed by marketing? In this episode, I share 10 real and practical ways to make marketing easier—especially when you're short on time or energy. From foundations to AI tools and everything in between, let's simplify your strategy and get results.LISTEN TO NEXT→ ⁠⁠⁠⁠303: Why I'm In a Funk (And How I'm Climbing Out of It)SHOW NOTES→ ⁠⁠⁠⁠306: 10 Easy Marketing Wins You Can Use Right Now***WHEN YOU'RE READY

From $300/month to $3,200/month: This episode contains lessons from my trial-and-error offers over the years. If you've been quietly tinkering with your offer for months, waiting for the perfect logo, the perfect website, and the perfect moment… this is your sign to just sell the thing.I'm Jenna, and in this episode of Shiny New Clients, I'm breaking down how to craft and price your first (or next) offer without the overthinking and perfectionism that stop most small business owners from ever making a sale.From starting as a reluctant social media manager at $300/month to building a multi-writer agency with offers over $3,200/month, I've learned a lot about the trial-and-error reality of entrepreneurship. Today, I'm sharing some unglamorous truths:Your first price will probably be “wrong”—and that's okay.What is "Scope creep"? (and how and it's your job to notice it before the resentment kicks in).The fastest path to a validated offer is to get brave and sell to your existing network first.We'll talk marketing, business, entrepreneurship, and social media strategy in a way that actually gets money coming in— even if it's a bit bootstrappy.

Sara Nay is the CEO of Duct Tape Marketing and a pioneer in strategy-first marketing for small businesses. With over 15 years of experience in roles from intern to fractional CMO, she now leads the charge in redefining what it means to run a successful, modern agency. In this episode, Sara unpacks her new book Unchained, which introduces the groundbreaking “anti-agency” model—a practical, AI-enabled approach that empowers business owners to stop renting their marketing and start owning it. Listeners will walk away with actionable insights on building lean, AI-enhanced marketing teams and why leadership—not just execution—is the future of scalable growth. Today we discussed: 00:00 Start 00:43 Introducing Sara Nay 01:37 Identifying Problems with the Traditional Agency Model 03:30 The Anti-Agency Model and AI's Impact on Marketing 05:22 Timeless Marketing Principles in the Age of AI 07:23 Challenges and Dangers of AI Adoption in Small Business Marketing 09:47 The Fractional CMO Plus Model for Small Businesses 14:45 Agency Mindset Shift to Stay Relevant in the AI Era 16:36 Practical Steps for Small Businesses to Take Ownership of Marketing 18:22 How Small Businesses Should Approach AI Integration 20:33 Closing and Resources Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

n this episode of our Back to Business Coaching Week series, I'm joined by Treasure Valley realtor and podcast host Kate McGuire. We dive into her biggest marketing pain point—content overwhelm—and walk through a strategy to streamline her social media and refocus her time on revenue-driving activities.If you've ever felt like content creation is a full-time job or you're managing too many platforms with too little ROI, this one's for you.Key Takeaways:Start with one core content piece (like a video or podcast) and build everything else around itUse AI tools like Opus.ai and ChatGPT to repurpose, caption, and schedule contentLet go of perfectionism—people want real, not perfectBusiness pages need “proof of life,” but don't require unique contentStructure before delegation: set up simple systems so a VA can step in and helpYour voice still matters—create the core content, then let tech and team handle the rest Resources:Simple Strategies Newsletter: https://resources.shellyniehaus.com/tipsNext Step Simplification Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideWomen Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

n this Back to Business Coaching Week edition, we dive into a Marketing Makeover Strategy Session with Carrie Simpson of Forget Me Not Social — a boutique marketing agency specializing in Pinterest. Carrie is just starting her service-based business and wants to build an email list, set up her systems, and move beyond social media to nurture her dream clients.In this live coaching call, we map out her next steps, including:Why all roads should lead to your lead magnetHow to pick an email service provider (and why I love ConvertKit)What to include in your first nurture sequenceHow to keep things simple and sustainable so you actually take actionWhether you're brand new to email marketing or know you've been avoiding it, this episode will give you clarity and confidence to just start.Key Takeaways:Build your list from Day 1 — Even before you have a website or offer, start collecting emails.Start simple — One great lead magnet + one solid email sequence is enough to build momentum.Choose tools you actually enjoy using — If your tech feels clunky, you won't use it.Segment your audience — Tagging email subscribers allows you to speak directly to their needs.Don't overthink it — Progress over perfection. Done is better than perfect! Resources:Simple Strategies Newsletter: https://resources.shellyniehaus.com/tipsNext Step Simplification Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideWomen Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Still using Yoast for SEO on your WordPress site? In this episode of Search Smarts, host Bob Brennan discusses Rank Math, the powerful plugin that's quickly becoming the go-to for WordPress optimization. From setup and schema to redirections and rich results, Bob breaks down everything you need to know to make the switch and boost your rankings. Whether you're launching a new site or refining an existing one, this episode is packed with actionable insights to help you optimize smarter. Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us