Podcasts about small business marketing

Does your business feel like it's constantly doing all the things but not seeing the results you want?Emma Easton, founder and “chief bolloxologist” of Business Bollox, joins the Be A Marketer podcast to talk about the trap of overcomplicating marketing and why simplicity and clarity are the real secret weapons for small businesses.In this episode, Emma and Dave dig into the pressure business owners feel to show up everywhere and post constantly, and how that noise can actually get in the way of meaningful connection. You'll hear why marketing needs to start with your business model, how to reframe what “strategy” really means, and how to get your time and focus back.Whether you're new to marketing or feeling stretched thin, this episode is a refreshing reminder that doing less but doing it with intention can actually lead to more.Additional Resources:Optimize the subject line of an emailA/B test an email subject lineMeet Today's Guest: Emma Easton

EPISODE 355: The Number One Thing You Need to Know When Launching Got something exciting in the works – a new product, a service, a book, maybe even a podcast? Then this episode is for YOU. In today's chat, I'm sharing my best launch advice ever – the kind that turns “meh” launches into momentum-building, community-powered rollouts. Spoiler alert: showing up with your launch already done is a marketing misstep. Instead, I'll walk you through how to bring your people on the journey so they're ready to buy when you're ready to sell! Plus, I dive into my own book launch experience and show you exactly what a six-week runway launch strategy looks like – step-by-step. Oh, and before you go – have you grabbed your ticket for the 2025 Social Media & Marketing Conference yet? Head to socialmediaandmarketing.com.au/conference to get yours before Early Bird ends!

One of the most-listened and shared episodes of 2024 - an episode that multiple people reached out months later to say "this single episode helped me launch my business." So, that's cool. It's on standing out in a crowded market, and it's on mice. Specifically, the guy who got rid of ours. There are four lessons, a framework, Customer Journey Mapping and the Feature Fold. TackleboxIdea to Startup NewsletterIdea to Startup BotSugar (but it stinks)00:30 Intro02:00 We've Got Mice05:15 The Mouse Man's Funnel07:50 Smooth Jazz08:21 One - Build Your Funnel to Match Customer Emotion11:45 Good Questions For Your Funnel12:30 Two - Contrast from the Feature Fold14:30 Saving your Customers a Decision15:53 Three - Take Yourself Seriously19:14 Four - The Things Other People Stink At22:14 The End22:50 Recap of the Four Lessons

Send Us a Message (include your contact info if you'd like a reply)Cracking the code on client acquisition is perhaps the most common challenge facing divorce coaches at every stage of their careers. In this candid, strategy-packed episode, Debra and Tracy tackle the question they hear most frequently: "How do I find clients?" Drawing from years of experience building successful practices and mentoring coaches, they reveal seven powerful, field-tested strategies that go far beyond superficial marketing tactics.At the heart of their approach lies a fundamental truth—successful client acquisition in divorce coaching depends on authentic relationship-building rather than flashy marketing schemes. Tracy and Debra emphasize the importance of defining your ideal client avatar with precision, explaining that "specificity is your superpower" in connecting meaningfully with potential clients. They share that approximately 70-80% of successful coaches find clients through strategic referral partnerships with professionals ranging from attorneys and therapists to hairstylists and personal trainers—essentially anyone your ideal client might confide in during their divorce journey.The conversation flows through practical digital marketing approaches (including website essentials and content creation), community involvement strategies, directory listings, testimonial gathering, and follow-up systems. Throughout, Debra and Tracy punctuate their advice with real-world examples from their own experiences and those of coaches in their community. Their guidance is refreshingly honest, acknowledging that building a coaching practice takes patience and persistence, especially in a field where clients need to trust you with such vulnerable aspects of their lives.Whether you're just starting out or looking to grow an established practice, this episode provides a roadmap for connecting with the clients who need your services most. Join the Divorce Coaches Academy community for ongoing support, case consultation, and practice-building guidance from coaches who've successfully navigated the path you're on. Learn more about DCA® or any of the classes or events mentioned in this episode at the links below:Website: www.divorcecoachesacademy.comInstagram: @divorcecoachesacademyLinkedIn: divorce-coaches-academyEmail: DCA@divorcecoachesacademy.com

With 80% of new businesses seemingly destined to fail, the odds are stacked against most entrepreneurs. But today's guest is on a mission to shift that equation. From overcoming financial hardship and a lawsuit that nearly bankrupted him to reshaping his leadership style and creating a winning team culture, today's conversation is all about what it takes to build and scale a thriving business. Mike Konrad is the founder and CEO of Aqueous Technologies, a public speaker, podcast host, and author of The Reluctant Entrepreneur. Mike shares his 40-year journey in the electronics manufacturing industry, from leaving his corporate job in the early 90s to create an innovative business through dedication and a core belief that reliability matters. In this conversation, you'll hear how Mike navigated the operational challenges of entrepreneurship and underwent a profound transformation as a leader. He shares how building a sustainable company required evolving from naivety to knowledge, from arrogance to savvy, and from poor risk assessment to awareness.  One of his biggest breakthroughs came when he recognized the need to set aside his ego—the very trait that helped launch the business—to empower others, hire smarter, and scale with intention. In this podcast interview, you'll learn:  Why the traits that help start a business often sabotage its long-term growth. The costly lawsuit that nearly ended Mike's company—and how his ego and tenacity helped survive it. How naivety and bad risk assessment fueled his early success. Why company culture and team fit are critical for new hires in a growing company. How counterintuitive ideas from a mentor helped shift his mindset and achieve greater success. Find All Interview Resources Here - www.bayntree.com/114 Download your copy of The Entrepreneur's Financial Planning Checklist!

Episode 353: Instagram and Google Are Now in Bed Together – What This Means for Your Biz! Big news in the digital world! From 10 July 2025, your Instagram content (yep – posts, Reels, carousels and videos) can now appear in Google search results if you've got a public professional account. What does that mean for your business visibility? More eyes, more clicks… but maybe a little more pressure too. In this episode, I break down what's changing, how it affects you as a small business owner, the pros and cons (yes, there are a few “eep” bits!), and – of course – what you should do next. Plus, I'm answering the big question: Will this help grow your Instagram followers – or just boost your visibility? Grab a cuppa, hit play and let's chat strategy, SEO, and how to make your content work harder for you – without working harder yourself!

Send us a textIn this episode of Imperfect Marketing, I sit down with Sena Wheeler, founder of Sena Sea and a fifth-generation fishing industry entrepreneur. What started as a Thanksgiving road trip idea turned into a thriving business selling premium, sustainably-caught Alaskan fish—and email marketing was at the heart of it.Sena shares how she transformed her passion for food science and fish into a profitable business by embracing email marketing as her primary sales channel. We explore:Building a Brand with a StoryGetting Started with Email MarketingWriting Emails That SellCopywriting Lessons and ResourcesGrowing the Email List and Growing RevenueKey Takeaways for Entrepreneurs and Email MarketersTreat writing like a core business skill—because it isEmail marketing is a powerful tool, even (or especially) in “boring” industriesSelling doesn't have to be pushy—it can be a natural extension of connection and valueWhether you're just starting to build your email list or looking to deepen your connection with your audience, this episode offers real-world insight into how consistent, authentic storytelling can fuel business growth—one email at a time.Are you ready to stop overthinking your emails and start writing ones that actually sell? Tune in and get inspired to lean into your inner writer—because yes, you are one.Connect with Sena:Website: https://www.senasea.com/Instagram: https://www.instagram.com/SENASEA_SEAFOODSFacebook: https://www.facebook.com/senaseafoods/Pinterest: https://www.pinterest.com/SenaSeaWild/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

David Derryck, founder and CEO of BuyBlack.org, came across a powerful quote: "People always talk about what would they have done during the time of slavery or during civil rights era. And the answer is, whatever you're doing right now."That moment sparked what would become BuyBlack.org, a platform that has grown from 10,000 to over 50,000 listings of Black-owned businesses across the country. What started as David's passion project in 2022 is now a comprehensive ecosystem helping consumers discover and support Black-owned businesses while providing those businesses with marketing tools and resources."Our mission just as an organization is to drive traffic and revenue to black owned businesses," he explains in this episode of Be a Marketer.What marketing strategies are working for BuyBlack.org? In this episode, David and host Dave Charest, Director of Small Business Success at Constant Contact, explore how the platform uses email automation, digital advertising co-ops, and community engagement both online and offline.Tune in to hear how David built partnerships with organizations like Constant Contact, why certification matters for Black-owned businesses, and how a parade float became one of his most meaningful marketing moments.Additional Resources:Create and manage an automated Welcome EmailUnderstanding contact segmentationUsing click segmentation in an emailMeet Today's Guest: David Derryck of BuyBlack☕ What he does: David Derryck is the founder and CEO of BuyBlack.org, a mission-driven platform based in Oakland, California that helps consumers find and support Black-owned businesses across the country. What started as a passion project during the pandemic has grown into an ecosystem with over 50,000 listings and counting. 

In this episode of Owned and Operated, John and Jack dive into one of the most common questions in home services: Should you buy a business or build one from scratch? Focusing on HVAC and plumbing companies, they break down the pros and cons of each path—sharing real-world insights on risk management, startup challenges, and acquisition strategy. Whether you're eyeing your first location or expanding your footprint, this episode helps frame the decision around your skills, experience, and resources.They cover everything from interest rates and international contracting to the realities of marketing and cultural fit in small business ownership. While John and Jack don't always agree, they align on this: success in HVAC and plumbing comes from understanding your strengths, knowing your limits, and being in the game. This is a must-listen for anyone serious about growing in the trades.

LISTEN TO THIS EPISODE IF YOU WANT SOME QUICK, ACTIONABLE ANSWERS TO MY COMMUNITY'S TOP QUESTIONS ABOUT PRODUCT-BASED BUSINESSToday's episode is a rapid-fire Q&A, pulled straight from Slack questions in our community. We're covering a mix of the most pressing concerns - everything from marketing bumps to sales plateaus to running smoother operations.In this episode, you'll get simple steps you can apply right away around:Boosting your launch awareness with smart positioningTroubleshooting low cart conversionsStreamlining order fulfillment and shipping processesBalancing content types for consistent growthMaking your brand feel cohesive from product page to packagingIf you've ever wished someone would just cut to the chase and give you clear, direct answers that you can use today, this episode is for you.TOPICS WE DISCUSS: Product-Based Business Tips, Small Business Marketing, Sales Optimization, Operations Efficiency, Rapid-Fire Q&AJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

Thinking of starting a new business? Or wondering if it's finally time to take a big leap? In this episode of Blue Collar Millionaires, we're diving into the real conversations happening inside our 225,000+ strong community. From buying businesses to overcoming growth ceilings, we tackle the risks that actually move the needle and the distractions that hold you back. We cover: ✅ Why starting another business might be hurting you ✅ How buying routes or businesses can shortcut your success ✅ The mindset shift from grinding in the weeds to building real wealth ✅ Alternative retirement strategies outside of your 401(k) ✅ Partnering with the right people for exponential growth These are the plays we've run, the mistakes we've made, and the advice we wish someone had given us years ago.

Kristina is getting real about a potentially unpopular take that might just reshape the way you think about the busy seasons in your business. We all know the feeling of a busy season where we think we don't have the time to post, podcast, or promote what's making us busy. Though this is when it's actually most important and most impactful for you to show up online.When your business is thriving, when you're landing dream clients, speaking at events, or finally hitting milestones— that is when your audience is watching you most.In this quick Community podcast, Kristina explains how showcasing your wins when you're most busy is a magnet for more opportunities, and how even the smallest behind-the-scenes moments can build your authority online. Visibility matters in seasons of growth.This isn't about hustle culture. Rest is necessary. But if you've got the energy and excitement, ride the wave! Your community wants to see the magic you're creating.Tune in and let this be your pep talk to proudly share the work you're doing—make time to post, because people want to see it, trust me.Mentioned in the Episode:Want to build a business with community at the core? Join us inside The Social Business Club and use code PODCAST to get your first month for just $1.The Wellness LabSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Andrea Marquez didn't set out to "just" launch a podcast. She built a fully branded experience, with research, structure, and intention behind every episode.As the host and Senior Producer of This Is Small Business, Amazon's podcast for entrepreneurs, Andrea treats the show like a product. That means creating branding guidelines, defining listener personas, building workflows, and committing to quality long before the first mic check."We make sure to stay true to both of these," Andrea explains. "We're thinking about what our listener will take away from the story we're telling, while staying authentic to the person or business featured in the episode—our guest." That dual focus shapes every decision, from production to promotion.In this episode, Andrea joins Be A Marketer host Dave Charest to talk about why strong creative work starts with strategy. She shares how frameworks like "the five whys" and "test, fail, learn fast" help founders focus, why social media might not be the best marketing channel for a podcast, and how showing up consistently builds trust and community.Additional ResourcesA/B test an email subject lineUsing the audience growth centerGrow your contact list with sign-up formsEnable Text to Join to grow your listUse an email to grow your contact listMeet Today's Guest: Andrea Marquez from This is Small Business 

Send us a textGreg and Mike unpack the latest in local search: an uptick in suspensions, why AI overviews are shifting lower on SERPs, and what local businesses must do to thrive in an AI-dominated search world. Also, a pig roasSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textEver wonder how to grow your business without constantly chasing leads?In this episode of Imperfect Marketing, host Kendra Corman sits down with podcast guesting expert Julie Fry to unpack the power of effortless visibility—and why podcast interviews are the underused goldmine of relationship-based marketing.Julie shares how one early (and very imperfect) podcast appearance led to $40,000+ in business, and how you can replicate that success—without being salesy or pitching to the wrong shows. From defining your goals to landing on the right podcasts and delivering value that gets remembered, this episode is full of practical wisdom and confidence-building insights.

** Purchase your 2025 Social Media and Marketing Conference ticket for $199 here: https://www.socialmediaandmarketing.com.au/351 ** Episode 351 – How to Do “The People Stuff” Better in Your Business with Amy Christopherson Got a team? Thinking about building one? Or just wondering how to lead better without losing your mind (or your weekends)? This episode is for you. This week on the Small Business Made Simple Podcast, I'm joined by HR expert and small business champion, Amy Christopherson from Grounded HR. Amy's on a mission to make the “people part” of business less daunting and more empowering—for you and your team. Whether you've got a handful of contractors or a fast-growing squad, we're diving into how to lead with purpose, put solid contracts in place (hint: not the ChatGPT kind), and create a culture that makes people want to stay. Tune in for practical HR advice, real talk about hiring fears, and a timely reminder that investing in people is actually investing in your profits.

Learn about his bestselling book, 'No More Average,' and how you can elevate your social circle to achieve greater success. Along the way, Andy shares insights on managing a growing team and integrating AI into business processes. Don't miss this inspiring story filled with actionable takeaways for aspiring entrepreneurs.00:00 Introduction: Elevate Your Social Circle00:45 Meet Andy: Marketing Expert and Entrepreneur01:17 The Power of Webinars in Business02:02 Andy's Entrepreneurial Journey04:05 Building a Successful SaaS Business10:10 Navigating Challenges in Business Growth14:05 No More Average: The Book16:30 Conclusion: Connect with Andy Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

** Come Along to the 2025 Social Media and Marketing Conference in Melbourne - in August - get your tickets here: https://www.socialmediaandmarketing.com.au/conference   The Real Reason Businesses Are Closing (And How to Stay Ahead) - Podcast Episode 349 Innovation. It's not just a buzzword, it's the lifeline of business. In this episode of the Small Business Made Simple Podcast, I'm diving into what happens when businesses stop evolving. Spoiler alert: they start disappearing. Think iconic brands like Katies and Just Jeans or long-running shows like The Project and Q&A, gone, not because they weren't loved, but because they didn't innovate. So, let me ask you this, when was the last time you did something innovative in your business? In this honest and action-packed episode, I explore: What innovation really means for small business owners (and no, it's not just shiny tech) Why marketing and innovation are the only two things that truly matter in business How I'm walking the innovation talk by launching the 2025 Social Media & Marketing Conference Whether you're stuck in the “this is how we've always done it” cycle or ready to shake things up, this episode is your nudge (or maybe your push!) to get curious, get courageous, and start innovating. Tune in now, because doing what you've always done may not get you where you want to go next.

MARKETING MESSAGE WITH EMOTION When you create your call to action in your podcast, you need a powerful marketing message. You need to inspire your audience into action. People buy with emotion. Then they justify that purchase with logic. Your marketing message needs to stir emotion within your potential clients.   00:00 "Stir Emotions to Attract Clients" 06:11 Corporate Sales Journey Reflection 06:54 Entrepreneurial Challenges and Marketing Insight 12:17 Hewlett Packard's Transformative Culture 14:22 Affordable Marketing Feedback Strategy 17:52 Product Brand Clarity Essentials 22:05 Cheese and Crackers Surprise 25:33 Importance of Market Research 30:05 "Master Your Message Program" 32:01 "Opinion Diversity in Marketing" 36:55 Realtor Specializing in Divorce Sales 39:15 Defining Your Target Audience 41:21 "30 Seconds to Impress" 44:27 "Podcast Coaching Session Offer"   GET YOUR MARKETING MESSAGE TO LAND Do you ever feel like your podcast marketing message just isn't landing with your audience? You're crafting awesome content, but somehow your message isn't converting listeners to clients. This week, I sit down with business strategist Nicki Chang-Powless to dig into the secrets behind creating a compelling, actionable marketing message for your podcast and business. If you want your audience to grow—and more importantly, move them to action—this episode is tailor-made for you. LEAD WITH CONNECTION, NOT CONTENT Your audience listens for companionship. They aren't downloading your latest episode just to be informed—they want to feel connected, understood, and guided. If your call to action only shows up at the end of your show, you're missing out! Listeners don't always make it to the last minute. We break down how to bake your call to action and marketing message throughout your show. This allows you meet your audience where they are and inspire them to take the next step. It's not about dumping information. It's about creating relatable, emotionally resonant moments that build trust and authority. THE POWER OF TARGETED MESSAGING In the episode, Nicki drives home the essential truth: if you're marketing to “everyone,” you're speaking to no one. We talk about how getting laser-focused on your target audience changes everything. Imagine you're a massage therapist—what you say to a stressed-out parent versus a retired senior makes all the difference. Nicki lays out how to tailor your marketing message so it resonates with the exact audience you want to attract. We dig into practical strategies for clarifying your product brand, refining your offer, and using feedback and collaboration to fine-tune your pitch. COLLABORATION & CONSISTENCY WIN Nicki reveals her biggest lessons from corporate life at Hewlett Packard: the magic of collaboration and consistency. We explore actionable ways you can bring group feedback into developing your marketing message, A/B testing your ideas—without the massive budgets of big brands. We also talk about the increasing competition for attention in today's digital world. The average prospect needs 62 touchpoints with your brand before they're ready to take action. That's why consistency in your podcast message, branding, and calls to action is more important than ever. TURNING LISTENERS INTO CLIENTS So, how do you make your marketing message truly work? It starts by knowing your audience, articulating your unique value, and making every touchpoint count. Whether you're working on your website, your 30-second intro, or speaking at a networking event, we share real-world examples and simple frameworks. Plus, don't miss Nicki's free gift... “How to Impress When You Only Have 30 Seconds”. This is perfect for nailing your introduction and getting prospects to lean in and say, “Tell me more!” Download this resource at www.PodcastTalentCoach.com/impress. LET'S CREATE YOUR MARKETING MESSAGE If you're ready to transform your podcast—and your business—by creating a marketing message that inspires action, this episode of Podcast Talent Coach is your blueprint. And if you want personalized help building your strategy, apply for a free coaching call at www.PodcastTalentCoach.com/apply. Let's start making your message matter!

Angeli went from charging $500 retainers to building a boutique social agency serving small businesses—with over $14K/month in recurring revenue… and she's on track for her first $20K month.In this episode, she shares how she shifted her pricing, rebuilt her offers, and started closing deals confidently on sales calls —all while raising a family. If you're tired of undercharging or want to build a version of your business you haven't seen yet, this is the blueprint.Whether you're running solo, stuck in the $5–8K/month range, or ready to start landing $3K retainers, Angeli Keaton's story will show you what's possible.

Send us a textWant to Save 30+ Hours a Week and Future-Proof Your Business? Here's How Tech and AI Make It Happen with Tom AltmanIf tech overwhelms you but you know it could change the way you work and market—this episode is your gateway to clarity.Tom Altman, longtime CIO/CTO, tech strategist, and AI advocate, joins me to talk about how small businesses can stop drowning in complexity and start using technology to scale smartly. From cutting proposal time in half to turning AI into your standard operating procedure assistant, Tom shares no-fluff insights that save time, reduce stress, and help you grow—even as a team of one.We cover:

    If you've been told never to sell in your welcome email, think again. In the latest episode of The Blogger Genius Podcast, I sat down with email marketing expert Kylie Kelly, who shares a powerful, unconventional strategy: selling in your very first email. And guess what? It works. If you're trying to grow your email list, convert subscribers into customers, and make sales without waiting weeks or months, this post is for you. Show Notes: MiloTree Kylie Kelly AI Ebook Prompt Generator Free Canva ebook template AI Freebie Prompt Generator Email Sales Templates Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: YouTube iTunes Spotify Why Most Creators Get Email Wrong A common myth in email marketing is that you need to “warm up” your audience before making any offer. Kylie calls this out. Why wait, she asks, when your new subscriber is most engaged right now—immediately after signing up for your freebie? This is the moment they're most open to hearing from you. They've just said, “Yes, I trust you.” So why not show them exactly how you can help? Here's What to Do Instead Kylie breaks it down simply: ✅ Send a single, value-packed welcome email Instead of a 5-part welcome sequence, Kylie delivers the freebie and introduces herself and sells—all in the same email. ✅ Include your offer in the PS She doesn't hit people over the head with it. She simply adds a quick, “P.S. I also have this membership—check it out if you're ready to go deeper.” That's it. And it converts. ✅ Follow up with a short nurture sequence After that first email, she sends a few value-packed emails that build trust and explain the benefits of her offer. This works because it's honest, direct, and respects the reader's time. Want to Build Your Email List Fast—Without Social Media? You don't need a huge following or a complicated funnel to grow your list.

Send us a textIn this episode of Marketing Espresso, I tackle one of the most common frustrations I hear from business owners: “I don't have time to market!” Whether you're juggling client work, running a team, or just trying to survive the daily grind, marketing often gets pushed to the bottom of the list. But here's the thing - if you're not intentionally marketing your business, you're leaving growth (and money) on the table.I break down how to carve out time in your week, how to avoid the dreaded two-hard basket, and why treating your own business like a client is the real secret to consistent growth. Plus, I share my honest thoughts on skill gaps, con artists in the marketing world, and why marketing should be taken just as seriously as your accounting and legal.If you've ever said “I don't have the time or the skills to market my business,” this one's for you.In This Episode, I Cover:Why “no time” isn't a valid excuse - and what to do insteadHow procrastination often masks fear and lack of directionWhat it means to work on your business, not just in itThe ‘Do It, Dump It, Delegate It' framework for marketing tasksHow to prioritise marketing without burning outWhy strategy must come before tactics (and not from an influencer)Creating sustainable marketing habits - even if you don't love the processSubscribe & Review If you loved this episode, share it with someone who needs to hear it. And if you haven't already, please leave a review. It helps more people find the pod and keeps me caffeinated (emotionally, at least).DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

I want to hear your thoughts about the show and this episode. Text us here...What if your marketing actually worked, not just looked good?In this episode of Casa De Confidence, Julie sits down with Liz Johnson, President and Principal Consultant of Mountain View Marketing, a powerhouse agency helping small and mid-sized businesses scale sustainably through smart branding, strategic outreach, and ROI-driven marketing.With 20+ years of experience, Liz breaks down:The biggest branding mistakes small businesses make (and how to fix them)Why strategy should always come before tacticsHow her team helped businesses grow up to 300%—without a single contractWhat it really takes to create marketing that connects and convertsHow to rebuild after a bad agency experienceIf you've ever wondered why your marketing isn't giving you results—or how to create a brand that actually grows your business—this episode is a must-listen.What You'll Learn:The difference between marketing that looks good vs. marketing that performsHow to align your brand with your business growth goalsWhy relationships, referrals, and ROI are the secret sauce for longevityHow to confidently choose the right marketing support for your stage of business

Welcome back to The Power Lounge. In "Pin With Purpose," host Amy Vaughn engages with Pinterest marketing strategist Dana Joan Johnson, founder of Styled Pin Collection. Together, they explore how Pinterest can revolutionize strategies for creative entrepreneurs and business owners seeking an alternative to the relentless pace of daily social media posting.Amy and Dana discuss Pinterest's potential as a visual search engine, emphasizing its ability to generate consistent, high-quality traffic to websites, content, and offerings. Dana shares her transition from the wedding industry to digital marketing, highlighting her dedication to sustainable marketing systems that prevent burnout. If navigating ever-changing social trends feels overwhelming, this episode provides practical strategies and valuable insights.Tailored for both product-based businesses and service providers, listeners will learn how to repurpose existing content, optimize with effective keywords, and develop a Pinterest strategy that continues to deliver results over time. Additionally, Dana addresses common Pinterest misconceptions and explains the importance of clarity, consistency, and relevance in achieving pinning success.Dana Johnson brings a unique perspective as a former wedding professional turned educator. Through The Styled Pin Collection, she empowers creative entrepreneurs with strategic, on-brand Pinterest content. By focusing on simplicity and authenticity, Dana helps businesses enhance their visibility and traffic without the constant pressure of daily social media engagement.Join this conversation to refine your Pinterest strategy and drive meaningful results for your business.Chapters:00:00 – Introduction01:58 – Pinterest: Beyond Aesthetic Inspiration04:06 – Pinterest Strategies for Wedding Planning09:38 – "Timeless Wedding Content Strategy"11:38 – Educational Content Drives Quality Leads15:14 – "Maximize Impact Through Repetition"19:12 – "Unbranded Searches and Content Strategy"19:53 – Empowering Consumers Through Value26:24 – Content Refresh and Repurposing27:49 – Maximizing Pinterest for Existing Content31:24 – Effective Visual Communication Strategies35:33 – "Encouragement to Speak at Conferences"37:26 – Twitter's Marketing Challenge: Unrelated Trends41:00 – "Year-Round Barbecue Marketing Strategies"46:08 – "Show Your Face in Marketing"46:56 – "Upcoming Master Classes Announcement"49:34 – OutroQuotes:"Work smarter—create evergreen content that delivers lasting value."- Amy Vaughan"Strategy beats hustle. Plant the right seeds to ensure your business grows long after you're done."- Dana Joan JohnsonKey Takeaways:Pinterest is a Powerful Search Engine, Not Just a Social PlatformStrategic, Sustainable Marketing Beats Social BurnoutEvergreen Content is Your Secret WeaponKeywords (and Simplicity!) Unlock Pinterest GrowthRepurpose, Schedule, and SimplifyEducate and Empower to Inspire TrustMeasure What Matters: Beyond ImpressionsPinterest's Future: Visual Search & Year-Round OpportunityConnect with Dana Joan Johnson:LinkedIn: https://www.linkedin.com/in/d-m-johnson/Website: https://ddvirtualmanagement.com/Check out PROJECT 300:PROJECT 300 Website: https://www.project300.co/PROJECT 300 LinkedIn: https://www.linkedin.com/company/project-300-llcPROJECT 300 Instagram: https://www.instagram.com/project300llc/Support the show

In today's polarized world, consumer decisions are influenced by more than just price and quality—values and worldview play a major role. In this episode, we sit down with Chris Peterson, author of Red & Blue Customers and co-founder of LifeMind, to explore how small business owners can refine their marketing strategies to better connect with their ideal customers.Chris shares insights on: ✅ How political and cultural identity shape buying behavior ✅ The biggest mistakes businesses make when trying to appeal to "everyone" ✅ Practical steps to identify and attract the right audience ✅ Subtle messaging shifts that can make your brand more effective ✅ How to market smarter—without taking a political stanceWhether you're a small business owner, marketer, or entrepreneur, this episode will give you actionable takeaways to help you craft marketing messages that truly resonate.

Send us a textIn this episode of Marketing Espresso, I sit down once again with Katrina Collins - founder of a global digital media marketing agency and champion of data-led strategy. If you missed our previous conversation, make sure to catch up, because this follow-up dives even deeper into the power of analytics.We're breaking down what makes data not just important, but delicious. Katrina explains how metrics like impressions, engagement rates, and video views are more than vanity numbers - they're the breadcrumbs that lead you to stronger connections and measurable results. Whether you're on Instagram, LinkedIn, or dipping your toes into TikTok, this episode gives you practical, real-world strategies for turning your content into conversions.We also cover:Why your social media content isn't landing (and how to fix it)How to reverse-engineer your content based on lead generation goalsThe simple engagement strategy that could fast-track your growthWhy you shouldn't trust everything platforms like Instagram tell youThe one underrated metric that tells the real storyPlus, Katrina drops golden insights on outreach, algorithm myths, and the importance of measuring your own activity - not just your post performance.Key Topics Covered:Social media reporting and KPIsEngagement strategies for growthData-driven marketing for small businessBuilding consistency across platformsThe reality of “passive posting”Guest Bio: Katrina Collins is the founder of Butterfly Media Marketing. A self-taught, globally recognised marketing strategist, she's helped hundreds of businesses build success online. Her mission is to empower 100,000 small business owners to create their own version of success by harnessing the power of story, strategy, and data.Connect with Katrina:LinkedIn – Katrina CollinsInstagram: @butterflymediamarketingWebsite: www.butterflymediamarketing.comJoin the Conversation: I'd love your feedback — what landed for you? What would you like to hear more (or less) of? Leave a review, shoot me a DM, or tag me in your takeaways.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Keywords:  digital marketing, book writing, small business, marketing mistakes, SEO, content creation, entrepreneurship, marketing strategies, business development, online presence, self-publishing, children's books, marketing, writing, podcasting, Italian culture, pizza, entrepreneurship, book promotion, storytelling Summary:  In this episode, Mitch Beinhaker interviews Erica D'Arcangelo, a seasoned digital marketer with over 20 years of experience. They discuss the evolution of digital marketing, common mistakes made by small business owners, and the importance of consistency in marketing efforts. Erica shares her journey from working in healthcare marketing to running three successful agencies and highlights the challenges faced by entrepreneurs. Additionally, they delve into Erica's book, 'A Story About Pizza,' which reflects on her family's history and the impact of marketing on small businesses. In this conversation, Erica D'Arcangelo shares her journey from marketing professional to self-published author, discussing the challenges and successes of her first book and her new children's book series. She emphasizes the importance of marketing in the publishing process and the role of storytelling in connecting with audiences. Erica also introduces her podcast, 'Pizza Story Podcast,' where she explores Italian culture and the stories behind family-owned pizzerias. Takeaways Digital marketing is crucial for sales and business development. Erica has over 20 years of experience in digital marketing. The evolution of technology has changed marketing strategies. Small business owners often underestimate the effort required for success. Common marketing mistakes include outdated websites and poor SEO practices. Consistency in marketing is key to achieving results. Content creation should be relevant and regular to engage audiences. Building trust with clients is essential for successful marketing. Erica's book reflects her family's history and the importance of storytelling. Marketing requires ongoing maintenance and adaptation to changes. Erica self-published her first book after 20 years in marketing. Her book became a bestseller in the Italian history category. She is now working on a 12-book children's series about pizza. The first book in the series is titled 'P.H.O. Pizza.' Erica's podcast features interviews with family-owned pizzerias. Marketing a book requires a plan established well before publication. Outlining and storyboarding are crucial for writing a book. AI can assist in the writing process by providing structure. Writing a book takes time and dedication. Establishing an online presence is key for authors. Titles Mastering Digital Marketing: Insights from Erica D'Arcangelo The Journey of a Digital Marketer: Erica D'Arcangelo's Story From Healthcare to Marketing: Erica's 20-Year Journey Common Pitfalls in Small Business Marketing Sound Bites "It's an evolution of technology." "I published a 12 book children's series." "The podcast is called Pizza Story Podcast." "You need a marketing plan." "Outlining and storyboarding is essential." "AI is really good for providing guides." "It's going to take time to write a book." "You can interview people anywhere." Chapters 00:00 Introduction to Digital Marketing and Book Writing 03:36 Erica's Journey in Digital Marketing 06:01 The Evolution of Marketing and Technology 09:22 Challenges Faced by Small Business Owners 11:30 Common Marketing Mistakes and Solutions 15:11 The Importance of Consistency in Marketing 19:12 Erica's Book: A Story About Pizza 25:46 The Journey to Self-Publishing 30:59 Creating a Children's Book Series 36:49 The Art of Writing and Marketing a Book

In this episode, Jenn Harper, founder and CEO of Cheekbone Beauty Cosmetics and 2025 recipient of Retail Council Canada's Independent Retail Ambassador of the Year award, joins me on the mic. Our inspiring conversation explores Jenn's remarkable journey from food industry sales to building a nationally recognized Indigenous beauty brand now available in Sephora, Canada, and JCPenney.Jenn's entrepreneurial story begins with a vivid dream in January 2015 featuring Indigenous girls covered in lip gloss, just months after she got sober from battling alcoholism. Her discovery of generational trauma stemming from her grandparents' residential school experience became the driving force behind creating a brand that could break cycles and build something meaningful for Indigenous communities.The conversation reveals how personal tragedy - losing her brother BJ to suicide just before launching - nearly ended the venture but ultimately became the motivation to persevere through countless challenges. Jenn candidly discusses the mental resilience required for entrepreneurship, comparing the journey to Nike founder Phil Knight's struggles detailed in "Shoe Dog."Cheekbone Beauty has carved out a unique position in the competitive cosmetics market by pioneering what Jenn calls "indigenous beauty" - products that are clean and safe for humans and genuinely sustainable for the planet. The brand eliminates harmful ingredients like dimethicone and isodiacaine that negatively impact aquatic ecosystems, directly connecting to Indigenous land stewardship values.Jenn shares crucial insights about customer loyalty and product-market fit, revealing their impressive 55-65% customer return rate compared to the industry average of 30%. Their hero product, the UniFi complexion pencils, has revolutionized how customers think about the foundation by promoting natural skin visibility while providing beneficial skincare properties.The discussion covers modern marketing realities for independent brands, with Jenn emphasizing that authentic user-generated content from real customers far outperforms expensive influencer campaigns. She details costly lessons learned from failed marketing initiatives in 2024, confirming that scrappy, organic marketing remains most effective for small brands.Jenn positions artificial intelligence as essential for competitive survival while acknowledging environmental concerns that sustainable businesses must consider in their impact reporting. She views AI as potentially levelling the playing field initially, though she expects larger corporations to capitalize on these tools quickly.The episode provides valuable advice for fellow entrepreneurs, with Jenn emphasizing speed and leveraging available tools while learning from mistakes quickly. Jenn's target demographic of 35-55-year-old women challenges assumptions about indigenous beauty brands, with Fair Shades being their top sellers.This conversation offers inspiration and practical insights for independent retailers, beauty entrepreneurs, and anyone interested in building purpose-driven businesses that create positive community impact while achieving commercial success. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Send us a textEver wonder what kind of email actually gets replies—and closes deals?In this refreshingly personal episode, host Kendra Corman takes you behind the scenes of one of her most successful emails ever. Spoiler alert: it wasn't a sales pitch. It was a story about a 3 a.m. road trip, a surprise stop at Buc-ee's, and how one moment of gas station magic sparked real business results.If you're struggling to make email marketing work for you, or if storytelling feels like a buzzword you can't quite harness, this one's a must-listen.

From Colorado ranch life to NFL stardom, Austin Ekeler has built multiple successful ventures through resilience and strategic marketing. In this episode, Dave Charest, Director of Small Business Success at Constant Contact, explores how the Washington Commanders running back applies the same determination to his business ventures as he shows on game day.As founder and CEO of the Austin Ekeler Foundation and Eksperience content platform, Austin shares how his early marketing efforts yielded diminishing returns until he discovered the power of audience segmentation. "What makes marketing successful? Consistency," Austin explains as he reveals how automated messaging and targeted communication transformed his business relationships.Austin candidly discusses his $1.2 million tech investment misstep and how that painful lesson shaped his more measured approach to business growth. His marketing journey began with simple email collection during his Twitch streaming days and gradually evolved as he expanded into multiple ventures, including real estate projects and an investment fund.Whether renovating high school weight rooms through his foundation or helping athletes connect with fans via Eksperience, Austin demonstrates how proper audience segmentation builds authentic relationships. His methodical approach offers a practical blueprint: start small, test strategies, learn from setbacks, and thoughtfully implement technology to maintain personal connections at scale - a balance of automation and hands-on engagement that any business can adapt for their marketing efforts.Additional resources:Create and Manage tagsUse the Automation Path Builder to add or remove tags from your contactsAutomatically send a series of emails when a contact joins your listMeet Today's Guest: Austin Ekeler of the Washington Commanders and the Austin Ekeler Foundation

ALERT! This episode is seriously valuable (like in a we-could-charge-for-this kind of way.) Get a pen and paper out and take notes!One of the best ways to get more eyeballs on your business is to be where people are already looking for you. And one of those places that people are looking for you... is PINTEREST.Pinterest is one of the most powerful but underused marketing tools for small businesses. In this practical episode, Pinterest expert Heather Farris walks us through exactly how to get started, what to post, and how to build a strategy that drives real traffic and sales. No fluff—just actionable Pinterest tactics you can start today.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/298CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

Send us a textLet's chat marketing Jargon! In this solo episode of Marketing Espresso, I unpack the marketing jargon we don't talk about enough anymore - "Above the Line" marketing. As someone with deep experience across both corporate and SME environments, I'm here to help you understand what this term means, why it still matters, and how it fits into a broader marketing strategy that includes both digital and traditional elements.What You'll Learn:What "Above the Line" marketing really meansThe difference between traditional and digital ATL strategiesWhy brand building still matters (even if ROI isn't instant)How to balance ATL, BTL, and TTL approachesHow to ensure high-spend campaigns are measurable and strategicWho This Is For: If you're a business owner, new marketer, or even someone who's “nailed it” with social media but wants to understand the bigger marketing picture - this one's for you.Links and Resources:Got a marketing question? Send me a voice message or fan mail on Buzzsprout!Want a Yeti Keep Cup? Tell me why you deserve one.Subscribe & Review: Loving the show? Please leave a rating or review on your podcast app and share this episode with a friend or colleague who'd benefit from it!DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

What happens when you take your marketing questions directly to the source, live and in person? You get real, unfiltered conversations with small business owners tackling everything from email strategy to AI content creation.To celebrate National Small Business Week, Dave Charest, Director of Small Business Success at Constant Contact, hit the road for live Q&As at Small Business Expo events in Boston and NYC. In this special “Ask Dave” edition of Be a Marketer, he answers real questions from real business owners on the spot.In this conversation, you'll hear insights on how to get started with marketing when you're new to it, ways to clean up and grow your email list, how introverts can build a content strategy that feels natural, and how to use automation, segmentation, and AI to stay consistent without burning out. Whether you're running a solo business or building a growing team, you'll walk away with honest, tactical advice straight from the field.Additional Resources:Getting started with Constant ContactUnderstanding contact segmentationSchedule and send an emailCreate a Social Post and schedule it to publish on social mediaCreate and activate an eventAutomatically send a series of emails when a contact joins your list"Ask a Trainer" Daily Drop-In SessionsKickbox integration with Constant ContactKeeping clean contact listsView the location of your clicks in the Email Heat MapUse the Content Generator to write email, landing page, social, and SMS content for youSCOREMeet Today's Guest: This episode features a wide range of small business owners who stepped up to the mic during our live Q&A sessions at the Constant Contact booth. From marketing agencies and HR consultants to spa owners, content creators, and market researchers, these entrepreneurs brought their most pressing marketing questions to the table.In their conversation with Dave Charest, Director of Small Business Success at Constant Contact, each offered a different perspective on the small business journey. You'll hear thoughtful questions about finding your audience, creating content that feels true to who you are, staying consistent with marketing efforts, and making technology work for you, not the other way around.As Sophie put it: “I'm trying to figure out the best way to connect with people when I'm stuck in that introverted way.” That moment captured exactly what this episode is about, meeting business owners where they are, and helping them build confidence and clarity with every step forward.These conversations were recorded live at the Small Business Expo events in Boston and NYC.Aleah Carter: Marketing professional at Jillian Circus, a full-service digital marketing agency based in Long Island, NY 

Simple Ways Small Business Owners Can Start Using AI  In this episode, host Bob Brennan shares two powerful and easy ways to implement AI into your small business: AI voice answering and AI chat integration. Using real-world examples from his own business, HelperTech, Bob demonstrates how AI can automate customer service, boost bookings, and deliver real ROI even after hours. What You'll Learn How AI voice systems can book appointments, offer pricing, and reduce no-shows. Why a clean, structured knowledge base is critical for AI accuracy. Practical ways small businesses can refine AI tools to maximize customer experience and profitability. Listen now to learn simple, actionable steps you can take to start using AI in your business today and gain an edge over your competition! https://www.localseotactics.com/how-you-can-implement-ai-into-your-business-today/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/    

Four hours per week. That's all Mike Allton needs to run a content machine that includes newsletters, blogs, and multiple podcasts. As an AI strategist, podcast host, and chief storyteller at Agorapulse, Mike has mastered the art of efficiency.His secret? A strategic blend of AI tools and email marketing automation that turns one piece of content into many, all while building deeper connections with his 45,000+ subscribers."AI is not a tool. It's a technology. It's an underpinning to everything that we're doing today. It's like electricity or the Internet," Mike explains on this episode of Be A Marketer.In his conversation with Dave Charest, Director of Small Business Success at Constant Contact, Mike reveals his approach to creating high-quality content at scale and how his open rates increased by 100% after switching to Constant Contact.He also shares practical ways to use AI as a collaborative partner in marketing and explains why welcome emails and segmentation are crucial to email marketing success.Additional Resources:AI Content GeneratorAutomatically Generate a Marketing CampaignAgorapulse podcast episode with Dave Charest (Three Actions That Drive Small Business Marketing Success)Create a Segment of ContactsGrow Your Contact List With Sign-Up FormsUsing Click Segmentation in an EmailResend to Non-openersCreate and Manage an Automated Welcome EmailMeet Today's Guest: Mike Allton of The Social Media Hat and Agorapulse

Bye-bye busy-work! This episode is calling you out, and swapping you for revenue generating activities.➡️ Get your Early Bird Ticket to FREEBIE IN A WEEKEND  https://parkdale-republic.thrivecart.com/freebie-in-a-weekend-eb/Today we chat about:5 Revenue-Generating activities for your businessHow different you'd act if a drone was chasing you (that'll make sense later)A challenge for self-employed people to try this week to get more clients flowing into your businessAnd don't forget! After this episode, give your business a little review... Out of all the actions you take in your business this week, how many of them are geared toward GROWTH?How many marketing tasks did you complete? How about cold outreach? What about collaborations? Get real with your time and you'll get real with your revenue.✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new

Unlocking the Secrets of Social Media Marketing: Insights from Emma Tessler of Ninety Five MediaIn this episode of The Thoughtful Entrepreneur, host Josh Elledge chats with Emma Tessler, the Founder and CEO of Ninety Five Media. Emma shares her journey from solopreneur to agency leader, offering insight into how small businesses can scale through intentional content marketing. She also discusses the balance between creativity and data, the evolving role of social platforms, and why longer-form video is the future of digital engagement.Finding Balance in a Digital WorldEmma began the conversation by opening up about her personal growth journey—specifically how she's cultivated balance in a world driven by digital noise. After spending years pouring everything into her business, she realized the importance of unplugging and finding a creative outlet. For Emma, that outlet is needlepoint. It's a meditative activity that brings joy, social connection, and a refreshing break from screen time.Transitioning into her business, Emma introduced Ninety Five Media, a digital marketing agency that serves small businesses looking to grow their audience and convert followers into paying customers. The agency provides a full suite of services including strategy, content creation, community engagement, and performance tracking—so founders can stay focused on running their business without the overwhelm of managing their online presence.Emma also shared her outlook on social media trends. While many users feel disenchanted by algorithm shifts and platform saturation, she believes there's opportunity for brands that deliver meaningful, educational, and story-driven content. Longer-form video, especially on platforms like TikTok and Instagram, is outperforming short clips by increasing audience retention and deepening brand connection.About Emma TesslerEmma Tessler is the Founder and CEO of Ninety Five Media and host of the podcast Stop Scrolling, Start Scaling. With nearly a decade of experience in the digital marketing space, Emma leads a powerhouse team that helps small businesses create content that drives real growth. Her mission is to empower founders with strategies that convert and build community-driven brands.About Ninety Five MediaNinety Five Media is a full-service digital marketing agency helping entrepreneurs grow through strategic content creation and social media engagement. From content calendars to analytics, the agency specializes in delivering results without locking clients into long-term contracts. Their motto: create content that converts and builds lasting community.Links Mentioned in this EpisodeNinety Five Media WebsiteEmma Tessler on LinkedInStop Scrolling, Start Scaling PodcastKey Episode HighlightsWhy Emma uses needlepoint as a creative and mindful outletHow Ninety Five Media supports small business owners with done-for-you marketingThe importance of video—especially long-form content—for building trust and conversionsWhy data should drive your content strategy, not trendsThe power of community building in growing an online presenceConclusionEmma Tessler reminds us that...

Have you ever wondered why some of your emails land in the inbox while others mysteriously vanish? The secret to successful email marketing isn't just what you send, it's who you're sending to. The foundation of effective email marketing starts with how you build and maintain your list.Jennifer Nespola Lantz, VP of Deliverability and Industry Relations at Kickbox, brings over 15 years of expertise to this critical aspect of digital marketing. What began as an accidental career shift has blossomed into a passion for improving email deliverability and helping businesses connect reliably with their customers."Consent is number one. And this consent needs to be clear and conspicuous so that when somebody gives you their address, they know exactly who they're giving it to, what they're getting in return, and how often," Jennifer emphasizes on this episode of Be a Marketer.On this episode, Jennifer joins host Dave Charest, Director of Small Business Success at Constant Contact to explore why growing your email list the right way matters more than growing it fast, how to protect your list from bots and bad data, and what email verification does for your business's reputation.Additional Resources:Integrating with Constant ContactInstall a Contact Sign-Up Form on a WebsiteWhat is a DMARC Policy and Why Do I Need One?Collect new sign-ups with a Lead Generation Landing PageCreate a Segment of Contacts by Choosing Specific Criteria

Struggling to make LinkedIn work for your small business? In this episode, I sit down with Michael Clark from Athletic Koala, a digital marketing expert who's cracked the code on using LinkedIn for real business growth — especially in 2025. We dive into how to build a community on LinkedIn, use content to position yourself as a subject matter expert, and why giving away your best knowledge is the best marketing strategy you've got. You'll learn why old-school Facebook and Google Ads just aren't cutting it anymore, how to get over your fear of video, and exactly what types of posts are working on LinkedIn right now. This one's practical, insightful, and peppered with Michael's signature wit and wisdom — perfect for small biz owners who are ready to make LinkedIn their top sales platform.  

This episode is all about getting things done—for real. I share my simple, powerful approach to productivity that helps you follow through without burning out. Whether you're overwhelmed, stuck, or just tired of procrastinating, you'll walk away with practical strategies (and a few mindset shifts) to help you take action and make real progress in your business and life.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/297CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

Send Us a Message (include your contact info if you'd like a reply)Afraid you need to be a financial expert to help divorce clients navigate money concerns? Think again! Tracy and Debra dismantle this common fear among divorce coaches by showing how you can effectively support clients through financial challenges without overstepping your role.Financial uncertainty triggers our most basic survival fears—that's why money is almost always at the center of divorce conflict. According to government research, men's household income falls about 23% after divorce, while women experience a staggering 41% drop. No wonder financial anxiety runs so high! When clients worry about their ability to pay bills or put food on the table, their capacity to make sound decisions, negotiate fairly, or co-parent effectively becomes severely compromised.The podcast reveals how coaches can guide clients through creating monthly budgets—arguably the most powerful financial tool during divorce. This simple exercise answers the burning question: "Can I support myself?" Through relatable client stories like Martha (who discovered her post-divorce budget was actually half what she feared) and Mary (who reconsidered keeping the family home after seeing the long-term financial impact), Tracy and Debra demonstrate how helping clients gain financial clarity transforms fear into knowledge and powerlessness into control.They explore practical approaches to addressing income concerns, understanding the marital estate, and preparing clients for productive attorney consultations. Most importantly, they emphasize that coaches don't need calculators or financial certifications to make a difference—they just need to ask the right questions, guide clients through basic exercises, and connect them with specialists when needed.Ready to feel confident helping your divorce clients with financial foundations? Listen now to discover how you can support clients in making informed, intentional decisions that align with their values and set them up for post-divorce success. Learn more about DCA® or any of the classes or events mentioned in this episode at the links below:Website: www.divorcecoachesacademy.comInstagram: @divorcecoachesacademyLinkedIn: divorce-coaches-academyEmail: DCA@divorcecoachesacademy.com

LISTEN TO THIS EPISODE IF YOU FEEL LIKE ONLY PEOPLE YOU KNOW ARE BUYING FROM YOUIf it feels like only your friends, family, and acquaintances are buying from your business; you're not alone. In this episode, I'm answering a real question from Jessika, who's been in business for about a year and is ready to start growing beyond her inner circle.Inside this episode, we'll talk about:How to attract stranger sales and build a real customer baseWhy it's completely normal for sales to slow when friends and family tap outHow to shift your marketing strategy to reach new audiencesWhat it really takes to build a community of loyal customers who find you because of your brand, not because they know you personallyThe next steps to expand your reach and create sustainable growthYou don't have to stay stuck in the cycle of selling only to people you know. It's absolutely possible to expand your audience and build a business full of excited, returning customers who genuinely love what you do.Topics We Discuss: Growing Your Audience, Attracting New Customers, Building Community, Small Business Marketing, Product-Based Business GrowthJOIN THE SBG FREE COMMUNITY // ⁠⁠CLICK HERE⁠⁠FREE TRAININGS // ⁠⁠CLICK HERE TO BROWSE⁠⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠⁠@thisismadisonpaige⁠⁠⁠⁠

A section of a train in his basement isn't the most interesting thing about Jason Shron. It's how he turned an obsession with model trains into a thriving international business — simply by being himself. In fact, he left his PhD program in art history to pursue his passion full-time.Jason, two decades later, is the president of Rapido Trains Inc., Canada's largest manufacturer of high-end model trains, with operations in North America and the UK.Rapido is built on a foundation of attention to detail and radical transparency. "If we screw up, we just tell people," Jason explains on this episode of Be a Marketer. "Being totally straight with customers has transformed how they connect with our brand."What can small business owners learn from a company that achieves 81% email open rates? On this episode, Jason and host Dave Charest unpack how obsessive honesty drives customer loyalty, why embracing your passion is marketing magic, and the incredible ROI of knowing your audience.Tune in to discover how your business can harness Constant Contact tools to build deeper customer connections and resonate with your audience.Additional Resources:Overview: Email resend optionsUnderstanding contact segmentationInstall a contact sign-up form on a websiteCreate a sign-up landing page Meet Today's Guest: Jason Shron of Rapido Trains Inc.

Episode 342 – What Running a Podcast for 6+ Years Has Taught Me About Consistency (and When to Quit Something) After more than 6 years, 340+ episodes, and a truckload of cuppas... I've learned a thing or two about showing up. Especially when no one's clapping yet. In this reflective, real-talk episode of the Small Business Made Simple Podcast, I'm sharing the truth about consistency—what it actually looks like, what it costs, and when it's okay to quit (or at least press pause). Whether you're podcasting, posting on social, writing newsletters, or trying to stay visible in your business without burning out—this is the pep talk you didn't know you needed. We're chatting: ✅ How consistency builds trust—and why that matters more than fancy funnels ✅ The sneaky difference between quitting and pivoting ✅ Why Episode 1 nearly didn't happen (and what made me hit publish anyway) ✅ Five lessons from six years behind the mic—warts, wins, and all ✅ When to reflect, when to rest, and when to just keep going This episode is for the small business owner who's ever thought: “Is anyone even watching?” “Does this even matter?” “Should I just quit?”

LISTEN TO THIS EPISODE IF YOU WANT TO MAKE SALES EVERY DAY IN YOUR PRODUCT-BASED BUSINESSLaunches feel exciting... but what about all the in-between days? If you're tired of big sales during promos and crickets the rest of the time, this episode is for you.I'm breaking down the real difference between active sales and passive sales, and how mastering both can create consistent daily revenue in your business.We'll dive into:Why launches (active sales) are so effective — and why they can't be your only planHow passive sales systems create freedom, consistency, and scalable growthThe role of messaging, content pillars, tripwires, and systems in your daily salesHow to stop relying on launches alone (and why some audiences never learn to buy passively)What you need to build a brand that makes sales even when you're not onlineMaking a few hundred dollars on a launch is great, but real growth happens when you can make sales every day, without having to constantly show up live. Let's supercharge your sales the smart way.Topics We Discuss: Passive Sales Strategy, Product-Based Business Growth, Active Sales vs Passive Sales, Daily Revenue Systems, Small Business Marketing

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective (North Fulton Business Radio, Episode 865) In this episode of North Fulton Business Radio, host John Ray interviews Darrell Noe, the founder and CEO of Seventy Seven Collective. Darrell shares insights into his journey from being a designer to founding a successful digital marketing agency. […] The post Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective appeared first on Business RadioX ®.

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective (North Fulton Business Radio, Episode 865) In this episode of North Fulton Business Radio, host John Ray interviews Darrell Noe, the founder and CEO of Seventy Seven Collective. Darrell shares insights into his journey from being a designer to founding a successful digital marketing agency. […]

Building your business on social media is like renting a house—you've decorated it beautifully, but the landlord can change the rules anytime. Your email list, however, is property you own outright. This distinction can make or break a small business when platforms change algorithms or face potential bans.In this episode, Dave Charest speaks with Constant Contact product leaders Jesus Flores, Product Manager focused on audience growth; Ryan Burke, Director of Product specializing in small business growth; and Mike Crawford, Senior Product Manager responsible for the contacts experience. They discuss the risks of relying solely on social media for marketing and why building a contact list you actually own is the foundation of sustainable marketing."Owning your audience means having a direct line of communication with people who have explicitly shown interest in your brand, typically through an email list without a dependency on a governing social platform," explains Jesus. "It's your list, you own it. You can carry it from platform to platform."The team discusses how businesses can convert social followers into email subscribers, introduces Constant Contact's new Lead Magnet tool, and explains how contact data helps create more effective marketing campaigns.Whether you're just starting to build your contact list or looking to better leverage your existing contacts, this episode offers actionable strategies to help turn audience growth into business growth.Additional Resources:Create a Facebook and Instagram AdCreate a Pop-Up Contact Sign-Up Form for Your WebsiteCreate a QR code from a URLCreate a Google Ad with KlikenUsing Contact Lists, Tags, and Segments Based on Your List SizeOverview: Email ReportingInstall a Contact Sign-Up Form on a WebsiteCreate a Sign-up Landing Page to Collect New Email and SMS Contacts OnlineCreate a Lead Magnet and Capture LeadsCreate and Manage Custom Contact FieldsLatest Small Business Now ReportMeet Today's Guests: Jesus Flores, Ryan Burke, and Mike Crawford of Constant Contact Jesus Flores 

With Mickie Kennedy, a PR expert and press release strategist who helps small businesses, startups, and authors get seen and heard. Over 26 years ago, he founded eReleases after witnessing firsthand how many entrepreneurs struggled to afford traditional PR services. His mission is simple: make media access and press release distribution both effective and accessible — with a human touch. Today, he continues to guide thousands of business owners toward greater visibility, credibility, and growth through strategic media coverage.Mickie holds an MFA in Creative Writing from George Mason University and still writes poetry with a group of fellow misfits in Maryland. His work and expertise have been featured on top business podcasts and media platforms. He lives in Baltimore County with his family and two feuding cats, enjoys British sci-fi, and admits to a serious diet soda habit.Join us in our conversation as Mickie breaks down why being an unknown brand can actually be your biggest PR asset, and how strategic storytelling can turn a press release into a multimillion-dollar opportunity. He shares lessons from his journey, insights into eReleases' partnership with PR Newswire, and tips for entrepreneurs who want to get media attention without breaking the bank. Tune in to learn how the power of a well-crafted press release can transform your business.To listen to the podcast and access the show notes and any other resources mentioned in this episode, visit us at www.legalwebsitewarrior.com/podcast.