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Corporate meetings and conferences have long been characterized by tedious power-point presentations echoing off the walls of fluorescent-lit hotel ballrooms. But thanks to new technologies and trends in the AV world, these long-dreaded symposiums are getting a makeover. Immersive audio, eye-opening lighting, and interactive engagement are just a few innovations changing the event industry. Exploring this rising trend on this episode of Backstage Pass is Ben MacKinney and Ali McMahan of Alford Media. The pair have their pulse on the rapidly changing industry of audio-visual entertainment and corporate events. “People are tired of sitting in front of a powerpoint for 90 minutes,” said MacKinney of traditional corporate events. As a result, audio-visuals that incorporate the idea of immersive entertainment have taken precedence. McMahan points to the influence of the entertainment industry as a major instigator to event changes, with clients requesting visuals they see on television award shows or integrating assets that make the experience “playful and fun.” Is this change here to stay? MacKinney thinks so. “It’s coming, whether you like it or not. And so you can either figure it out now or you can figure it out after everyone else already has," he said. Both end-users and industry clientele are demanding a more interactive, exciting event experience. Stunning productions with engaging AV components don’t necessarily have to break the bank. “It’s really important that event planners and producers know their goal upfront...there is not off the shelf option at this point, so much of it is custom," McMahan said. As AV designers are pushed to innovate, there’s no boundary to new, never-been-done-before audio-visuals. McMahan said it’s an “open playing field,” with the most creative AV experiences rising to the top.
Have you ever wondered what those squiggly lines mean on heart monitors in the hospital or on TV? More importantly, has a friend of yours ever gotten a heart beat tattoo, and you really wanted to critique it? In this episode, Kristen talks about what you’re seeing when you look at an EKG. As AV explains, Kristen got a bit carried away recording this topic, so it is split into two parts. Part 1 discusses: What an EKG looks like A brief review of anatomy of the heart What an EKG is and is not recording The definition of “EKG,” and How EKG recordings are made Listen for Part 2 in the next episode for more. References and Resources Textbook: Vander's Human Physiology: The Mechanisms of Body Function, 13th Edition; Widmaier, Raff, Strang Website: https://www.practicalclinicalskills.com/ekg Connect - Leave comments, and ask science questions! Website: earlybirdscience.com Twitter: @EarlyBirdSci Instagram: @EarlyBirdScience Facebook: @EarlyBirdScience
As AV professionals, sometimes we get caught up in how cool technology is and talk a lot about “how” we do things. This week in Selling AV I share how to pivot and make those conversations count.
Lance Beaumont (@LanceBeaumont), Associate Professor of Music and Associate Dean of Graduate Studies and Program Development, at California Baptist University School of Music (@CBUMusic) joins the show to discuss the creation of two new AV-heavy programs. Joe and Lance talk about how course design and AV are integral in the success of the new studio-based Commercial Music degree and virtual-hybrid Worship Arts M.A. degree. As AV becomes central to the discipline, as tech managers we need to be able to see how technology can be either a hinderance or asset to teaching outcomes. This episode is brought to you by Sound Productions, SoundPro.com (@SoundPro).
As AV sales people you work hard to get meetings. Make sure you are getting the most out of those meetings with one simple piece of advice.
As AV sales people we hear a lot of sales advice and tactics. But what happens when those tactics meet reality? In this Selling AV, I talk about a time I went against my gut to deploy a tactic I paid good money to learn and what happened as a result.
As AV sales professionals, many times we end up approaching the IT department first, as they will have the final technical approval of our systems. This week I give a couple reasons why we should be starting some of these conversations in the marketing department instead.