POPULARITY
Jim Andrews is the Senior Vice President at IEG and ESP Properties, an organization that specializes in sponsorship. Jim is a 30-year sponsorship industry veteran and an arts lover. In this episode, Erik and Jim talk about how arts organizations should cultivate and work with sponsors, examples of notable sponsorships in the arts, and how arts organizations can position themselves to attract and retain sponsors.
Painless Podcast episode 41: Jim Andrews (SVP, ESP Properties & Chair, IEG Sponsorship Conference) Jim explains how a high school teacher scared him away from pursuing an acting career and he shifted to journalism. Northwestern University's famed Medill School of Journalism lured him to Chicago. One fateful day in grad school, he passed the Medill job board - real corkboard, not a website - and spotted an interesting job with a new marketing newsletter. That newsletter became The IEG Sponsorship Report, and Jim has never looked back. Hear his story on Episode 41 of the Painless Podcast. To connect with Jim, the IEG Sponsorship Conference and ESP Properties... * Web: www.IEG2018.com or www.sponsorship.com * Twitter - ESP: https://www.twitter.com/@ESPprops * Twitter - Jim: https://www.twitter.com/JimAndrews_ESP * LinkedIn - ESP: https://www.linkedin.com/groups/1690937 * LinkedIn - Jim: https://www.linkedin.com/in/jimandrewsieg/ * LinkedIn - HomeField Alliance: https://www.linkedin.com/company/homefieldalliance/ ***** Sign up for your complementary Painless membership that grants access to other members, job and event postings and our email newsletter at: www.Painless.Network ***** Please support our partners: +Bank of America Shamrock Shuffle: Shuffle on, Chicago! Take part in the city's best running celebration and shuffle with us through the streets of downtown Chicago on Sunday, March 25. Sign up using the code PAINLESS to secure your spot in the race for $40. Direct link for registration: http://haku.ly/06c79e +2018 IEG Sponsorship Conference. Coming to Chicago April 8-11, this is THE. SPONSORSHIP. INDUSTRY. EVENT. Painless members receive TWENTY PERCENT OFF admission. Save up to $450 when you head to www.IEG2018.com and use our special code: IEG2018PN. ***** NEXT PAINLESS EVENT: Thurs, Mar 15. Annual Tourney Watch and St. Paddy's Weekend Warm-up at Joe's on Weed (940 W. Weed St., Chicago) from 430-830p. More info here: https://painless.network/event/annual-painless-march-madness-event/ ***** About the Painless Podcast: Get to know interesting people, jobs and places to work in and around sports, events, start-ups and cause marketing world. Hosted by Chris Hartweg (@chartweg). Focusing on how and why they landed where they are and the role of mentoring and networking to get there. Other Painless links... Linked in: www.linkedin.com/groups/73710 Facebook: www.facebook.com/PainlessNetworking Twitter: www.twitter.com/PainlessNetwork Instagram: www.instagram.com/PainlessNetwork
No Holds Barred is the podcast from SB Weekly where three leading sports executives reveal their industry bugbears, question accepted wisdom, and try to make sense of the major developments currently impacting the global business of sport. Each guest comes armed with a view on an industry topic that’s been piquing their interest over recent weeks, and in a short and impassioned pitch will explain exactly why they feel strongly about it, who’s going wrong and where, and what the implications could be for various sectors of the business. Nothing’s off limits, and the person who argues their case the best will be declared No Holds Barred winner and receive something far better than a trophy - industry kudos. In April 2017's No Holds Barred Matt Cutler is joined by Matt Rogan (Chairman of Two Circles and Executive Director at ESP Properties), Simon Banoub (Global Director of Marketing at Catapult Sports) and Richard Gillis (Founder of Unofficial Partner). Topics discussed include: - Why technology rarely solves rights-holder problems, and can actually cause more damage than good - How and why the media needs to be more responsible when building stories around data - Why 'passion' has become the default focus for lazy sponsorship activations.
Matt Rogan is co-founder of sports marketing agency Two Circles and now an executive director of ESP Properties, the sports rights-holder-facing subsidiary of WPP. Two Circles has undergone huge growth since being founded in 2011 – winning agency of year at the 2014 Sport Industry Awards – and this time last year it was acquired by WPP and folded into ESP Properties. In part two of this week's double episode, Matt outlines the ambitions for ESP Properties, how he built his career in sport - including a period working for MTV - why he thinks the sports industry needs to encourage greater diversity and which major sports industry trends he's following at the moment.
Matt Rogan is co-founder of sports marketing agency Two Circles and now an executive director of ESP Properties, the sports rights-holder-facing subsidiary of WPP. Two Circles has undergone huge growth since being founded in 2011 – winning agency of year at the 2014 Sport Industry Awards – and this time last year it was acquired by WPP and folded into ESP Properties. In part one of this week's double episode, Matt explains why he created Two Circles - to create a “new kind of sports marketing agency” - how he breeds a culture of innovation and thinking outside the box in his company, how much rights-holders in the sports industry are using data to drive commercial decision-making and why he sold a majority stake in Two Circles to WPP this time last year.