Podcasts about Two Circles

What can a week in Sweden can teach us about the future of sports media? StreamTime Sports host Nick Meacham unpacks his recent trip in the Nordics, where he hosted a Two Circles event to uncover the key trends shaping the industry - from the rising value of fandom to the stark realities of media rights and piracy. We also hear from Dugald Macdonald, CEO of Sportable on how real-time performance data is enhancing the fan experience and broadening its media impact.  Key Points:Two Circles predicts four billion global sports fans by 2033 - driving a 50% increase in content consumptionNearly 50% of all sports fandom is formed before age 14 and why making youth focused content is more vital than everThe Nordic region leads in streaming adoption, but also highlights major piracy challenges 'Friction is the enemy,' paywalls, user experience, lack of time, and share of wallet are major blockers to lifelong fandom Sportable's performance data is key to unlocking serving super fans with knowledge 

Other People's Money is our regular series on sports investment, with Matt Rogan, co-founder of Two Circles.The Women's Rugby World Cup kicks off in August, hosted in here in England. The tournament is a critical moment in the game's development. But what is the financial state of women's professional club rugby in this country. We talk to Genevieve Shore, herself a former England World Cup winner in 1994, who is now the Executive Chair of Premiership Women's Rugby (PWR), the league that is part owned by the RFU.This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport.Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery, and a culture of marketing effectiveness. We've really enjoyed getting to know their team over the last couple of months. They're an impressive bunch, who believe that sports marketing can and should be done better.They have a creative philosophy of producing famous campaigns and activations that build buzz and conversation in a category that too often looks and sounds the same.And they're pioneering a new standard of effectiveness in sports marketing, using econometrics and attribution models to go beyond traditional media ROI.So if you're looking for an agency to take your brand to the top, get in touch with the team at Sid Lee Sport, where brands become champions.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Other People's Money is our regular series on sports investment, with co-host Matt Rogan, co-founder of Two Circles.Our guest today is Gabby Swycher, Principal at Redrice Ventures, a venture capital firm that provides capital, advice and connections to early stage businesses including several in the sports sector, most notably they were an early backer of Castore. They describe themselves as ‘a high conviction, anti-hype investor, seeking companies with a sustainable differentiation. We initially invest at seed stage, with the ability to support founders through the entire entrepreneurial journey'.So, if you have a great idea that needs funding, this is for you. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

New Sports Career Podcast Masterclass! Dive into an exclusive masterclass featuring insights from 6 remarkable sports industry professionals, each sharing their unique wisdom on how to embark on a successful career in sports. Here's who you'll learn from: Ashleigh Plumptre: Professional Footballer who shares how to define success that aligns with your personal ambitions and goals. Matt Rogan: Co-Founder of Two Circles, offering advice on seeking career support and enhancing your skill sets for growth. Stefania Genesis: International Lawyer who emphasizes becoming the best version of yourself and gaining recognition from those you work with. Jim Gooley: Director of Women's Football Industry, guiding you on identifying needs when working with sports organizations. Monique Choudhuri: Board of Director of Women in Football, reveals the secret sauce to success in the sports world. Mark Clemmit: Sports Broadcaster, teaches you to manage your personal brand and be proactive in creating opportunities. Register for FREE for National Career Week, running from 3rd-8th March:  Link: https://ncw2025.co.uk/     Don't miss out on my FREE Sports Career Playlist featuring all the inspiring guests mentioned above! Link: https://open.spotify.com/playlist/7eq14ynI8TQeGBnLWz6oKs?si=e00f22501e104352    Tune in and take the first step towards your dream career in sports!

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. Our guest is Richard Deane, who's career includes running sponsorship programmes at Standard Life Investments, Abrdn and Investec across Ryder Cup, British and Irish Lions and many other major sports properties. The Buy Side is sponsored by the Two Circles intelligence platform KORE. More than 900 brands, venues, and sports organisations trust the Kore platform to manage partnerships and assets and measure their impact with real-time insights. Through Fan Intelligence and Partnerships Intelligence, Two Circle's Kore platform unites sponsors and properties with solutions that help enhance the fan experience, drive smarter decisions, and enable marketing and operations teams to spend time where it matters.Learn more at twocircles.com.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.Our entire back catalogue of 400 sports business conversations are available free of charge here.Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app.If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. Our guest is Richard Deane, who's career includes running sponsorship programmes at Standard Life Investments, Abrdn and Investec across Ryder Cup, British and Irish Lions and many other major sports properties. The Buy Side is sponsored by the Two Circles intelligence platform KORE.  More than 900 brands, venues, and sports organisations trust the Kore platform to manage partnerships and assets and measure their impact with real-time insights. Through Fan Intelligence and Partnerships Intelligence, Two Circle's Kore platform unites sponsors and properties with solutions that help enhance the fan experience, drive smarter decisions, and enable marketing and operations teams to spend time where it matters.Learn more at twocircles.com.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

 Other People's Money is our series on the sports investment marketplace with regular co-host Matt Rogan, co-founder of Two Circles.Bruin Capital, George Pyne's private equity firm, has launched a new international soccer agency called As1, representing more than 300 players and coaches as clients. The list includes Bruno Fernandes, Man United, Moises Cascedo, formerly of Brighton, now Chelsea, and Luis Diaz of Liverpool. The company takes a number of acquisitions, including Nomi Sports, Position Number, and Promoesport and puts them together into one big unit. So why? What's happening here?  What does private equity see in the talent market around European football? And what are the implications for the game, the players, the money and the regulators? To help us answer these questions, we've invited Daniel Geey to come back onto the Unofficial Partner Podcast.Daniel is a Partner in the Sheridan Sports Group focused on helping clients in the sports sector, including rights holders, leagues, governing bodies, clubs, agencies, athletes, sports technology companies, broadcasters and financial institutions.Daniel has significant experience in the football industry and has worked on a variety of club takeovers, high profile transfers, commercial endorsement deals and disputes.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

「女子サッカー人気急上昇。英国で他競技を超える高い支持」　　女子サッカーの人気がイングランドで急上昇している。広告代理店『Two Circles』の報告によれば、同国の女子サッカーの観客動員数は前年比で38%増加し、130年の歴史を持つラグビーリーグを上回った。特に、ウィメンズ・スーパーリーグ（WSL）とウィメンズ・チャンピオンシップ（WSL2）では、総観客数が32%、平均観客数が71%と大幅に増加している。　女子サッカーはすでにイングランドでクリケットを超える支持を得ており、今後数年でラグビーユニオンや競馬も追い越す可能性が高いと予測されている。WSLのチームが男子プレミアリーグのスタジアムを活用していることが、この成長を後押ししているようだ。例えば、アーセナルは今2024/25シーズン、エミレーツ・スタジアムで、8試合の女子リーグ戦と3試合のUEFA女子チャンピオンズリーグ戦を開催予定だ。　女子サッカーの躍進はヨーロッパ全体にも広がっている。2023/24シーズンでは、イングランド、ドイツ、スペイン、フランスのトップリーグで平均観客数が24%増加した。　一方で男子もプレミアリーグのスタジアム占有率が97%に達し、供給が需要に追いつかない状況が続いている。マンチェスター・ユナイテッドやエバートンなどでは新たなスタジアム開発が進行中だ。　『Two Circles』のCEOギャレス・バルチ氏は、「ライブ体験の価値が再評価されている。スポーツや音楽などの分野で革新を受け入れる熱心なファンコミュニティが存在するが、今後数年で重要なのは、観戦チケットや配信サービスの料金をファンにとって手の届く範囲に保ちながら、クラブやリーグの収益を最大化する価格戦略を構築することだ」と述べている。

Two Circles is predicting the global sports fanbase will grow from 3.2billion to 4billion by 2033. But below that bullish headline, there's some nuance. For example, two thirds of consumption comes from just 20% of the most dedicated fans. So there's a race on to get at that remaining 80% of casual fans, who make up the famous long tail. But how? Christian Harrall-Baker is Director of Content, formerly social media lead at the Premier League. Laura Andriani is Senior Vice President, Consulting in New York.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

You've acquired another company, now what? Two Circles has been on a buying spree this year, recently snapping up KORE and Spring Media in a pair of moves that significantly grew the sports marketing agency's global footprint. For the latest episode of How to Win, Two Circles CEO Gareth Balch joins SportsPro CEO Nick Meacham and Chris Collins, president and CEO of NorthStar Solutions Group, to forensically examine how to make a success of an acquisition. Over six instalments of this special series from SportsPro and strategy realisation specialist NorthStar, we'll be hearing from top leaders across the sports industry with the primary objective of uncovering what it really takes to win in their field. Subscribe to the SportsPro Podcast feed to make sure you don't miss an episode.

Other People's Money is our regular series on sports investment, with co-host Matt Rogan, co-founder of Two Circles.Today the subject is sports tech, with our guest Dugald Macdonald co-founder of Sportable.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

In Monaco every year the likes of the NFL, Premier League and the NBA, get together with all of the major broadcasters at Sportel to work on the deals that shape the media industry. On this episode of StreamTime Sports co-hosts Nick Meacham and Chris Stone are joined by technology editor Steve McCaskill as he shares his insights from this year's event. Key talking points - What are the biggest whispers regarding the future of sports media values - Why Javier Tebas and LaLiga believe big tech is responsible for piracy - What to make of Two Circles continued growth with acquisition of Spring Media - Why the sports media industry is paying more attention to technology and innovation - Can rugby be a needle moving piece for Premier Sports

Fresh from an excellent Leaders Summit at Twickenham, or should we say Allianz Stadium, is a conversation with Gareth Balch, founder and CEO of Two Circles agency about the agreement to buy KORE Software, a deal announced this week.Two Circles is buying the company from Serent Capital, the private equity firm that bought Kore in 2018. Earlier this year, Two Circles themselves sold a majority stake in their business to private equity firm Charterhouse Capital Partners, a transaction which valued the company at £250million. More recently, the company secured external investments from Otro Capital and David Blitzer's Bolt Ventures.So, what have they bought, why and what does it mean, for Two Circles and for a sports industry seeking to predict the future shape of the agency sector.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

James Emmett and David Cushnan reflect on a terrific opening day at The Summit from Allianz Stadium, which saw over 2,000 movers and shakers from across the global sports industry gather at the home of England Rugby.The duo discuss a range of themes and talking points from on-stage sessions, which featured a stellar lineup of speakers across three stages. Alongside the dialogue, this episode contains short snippets of sessions and from around the venue, featuring Gerard Piqué, Kosmos; Sally Horrox, World Rugby, Mark Shapiro, Endeavor; Don Garber, Major League Soccer; Gareth Balch, Two Circles and England Cricketer Tammy Beaumont.

Other People's Money is our regular series on sports investment, with co-host Matt Rogan, co-founder of Two Circles.Today we get in to the minutiae of deal making, with Steve Hacking, managing partner at Latitude Partners, who has worked on more than 200 company acquisitions for clients across both buy and sell side of investment deals in sectors ranging from technology and telecoms to media, healthcare, retail and sport, including working on behalf of Sky Sports and British Cycling in the creation of the Team Sky Pro Cycling team.So, nobody better to interrogate the tricks of the due diligence trade, how to analyse future potential and what to look for when buying or selling a business.This episode of Unofficial Partner is sponsored by We Are Sweet, helping you tell compelling stories in-the-moment, as they happen, from the heart of the action. We Are Sweet captures live biometric data from athletes to uncover great stories, from the big occasions to subtle micro-moments you might not even know are taking place. These are crafted into captivating stories and transformed into stunning visuals ready for your broadcast, live event displays, and second-screen fan experiences, all in real-time. From head-to-head heart rates to anticipated overtakes, We Are Sweet provides AI-driven insights to fuel conversations, inform bookmakers and predict future outcomes, all in the name of deepening fan engagement. Enhance your audience's understanding of the action like never before by using live data from We Are Sweet.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Today, we're launching a brand new show called Expected Goals, hosted by Matt Cutler and Maggie Murphy. Together Matt and Maggie will explore the business of women's football. Matt Cutler is the former editor of SportBusiness and was Director of Communications at Two Circles. As the head of Unofficial Partner Productions, Matt led on our hit series, The Pirates Versus The Premier League and the more recent Last Orders, on football's relationship with the pub. So he's the perfect person to be running the show alongside Maggie Murphy. Maggie was formally chief executive officer of Lewes Football Club and has been one of the most outspoken and most interesting contributors to the debate on the evolution of professional women's football over the last five years or more. She was a board member of the FA Women's Super League and Women's Championship Board, as an elected club representative onto that body. Before that she was director of public policy and sport integrity for the Sport Integrity Global Alliance and senior global advocacy manager at Transparency International. So we're in good hands. Expected Goals will sit outside of the usual Unofficial Partner channels. You'll find it on the Sport Social Network and in all the usual places, including Apple, Spotify and your favourite podcast app. Just search 'Expected Goals'.  If you'd like to contribute questions and queries to the show, get in touch.  You can email Matt at Matt@UnofficialPartner.co.uk. So listen to this setup episode and then tune in every Wednesday. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Leaders' Editorial Director James Emmett and Content Director David Cushnan slip back into the studio to consider the stories of the sports industry week.As Whisper secures a big contract for host broadcast services at Roland Garros, they reflect on the changes, creativity and innovation in the sports production market - and, as Lionel Messi launches his own studio, when athletes and influencers might join the contest for big live production work.Then David plays in a couple of conversations from last week's Two Circles EMEA Client Summit in London. The agency's Co-Founder and CEO Gareth Balch sets the scene, then Arsenal's Chief Commercial Officer Juliet Slot, Two Circles' Managing Director of Ventures Annie Panter and Zarah Al-Kudcy, who has just started as Chief Revenue Officer at WPLL, the new entity operating the Women's Super League and Women's Championship on England, sit down to discuss how to scale women's football. They explain how fan insights are impacting the stadium experience, getting ticketing strategies and pricing right (and wrong), how to carefully read the new wave of data being collected and how it's informing approaches to marketing the women's game.

Other People's Money is our regular series on sports investment, with regular co-host Matt Rogan, co-founder of Two Circles. Our guests today are Jonathan Lenson and Sam Johnson, CEO and head of sport respectively at Milltown Partners, the communications and public policy consultancy co-founded by Paddy Harverson, the former PR to Manchester United and King Charles, among others.The conversation is prompted by some focus group work carried out by Milltown in to the reputational challenges that surround football's relationship with private investors, particulary from the US. It was Gary Neville of Sky Sports fame who called investors from North America 'a clear and present danger to the pyramid and fabric of the game'.Was he right? How many football fans share that view? How does the reputation of American money compare to other sources of investment from for example, Arab countries, such as Abu Dhabi, Qatar and Saudi Arabia, or even Hollywood stars like Ryan Reynolds?This gets us to other, deeper questions as to the cliches and tropes that attach themselves to sport's relationship with private investment of all types.This episode of Unofficial Partner is sponsored by We Are Sweet, helping you tell compelling stories in-the-moment, as they happen, from the heart of the action. We Are Sweet captures live biometric data from athletes to uncover great stories, from the big occasions to subtle micro-moments you might not even know are taking place. These are crafted into captivating stories and transformed into stunning visuals ready for your broadcast, live event displays, and second-screen fan experiences, all in real-time. From head-to-head heart rates to anticipated overtakes, We Are Sweet provides AI-driven insights to fuel conversations, inform bookmakers and predict future outcomes, all in the name of deepening fan engagement. Enhance your audience's understanding of the action like never before by using live data from We Are Sweet.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Gareth Balch, from an inspiring Olympian, with a data driven approach, taking his passion to building Two Circles into one of the hottest digital sports marketing agency from the UK, conquering the world of sports.   Key Highlights Short intro on Two Circles – help grow value of sports – data driven approach Gareth early days as a young athlete – wanting to be an Olympian – short distance runner (800 m), representing Great Britain Great learning at Manchester City How Two Circles got started – Gareth together with Matt Rogan – founding client English Cricket Board (ECB) and Manchester City Dream Team, Claire and Matt – first employee Data Scientist Data driven approach – source was First party data (from fans to organizations) Harnessing data and using it to generate new revenue, solve commercial problems, change fan behavior Scientific approach to sales and improving commercial revenue streams Examples – from All Blacks to FIFA+, NFL+ to UEFA's Women's EURO 2022 – very different services for these clients Thinkers and doers – strategic and executioners – from coming up with the ideas derived by the data to delivering the new revenue streams Mixed remuneration models based on clients needs Business plans for clients – score cards based on deep data and models Live video rights – selling media rights in a new way Growth story of company over the past 13 years – investors, acquisitions, offices around the world, etc Starting with a clearly defined philosophy – build the sports business of our lifetime Operating like an athletes as the leader of the business – detailed planning Massive learning journey – never sold the business in his mind – just making it bigger and better – focus on delivering for the clients Acquired five companies in last few years Current focus on certain territories, regions, sports and new clients   About Gareth co-founded Two Circles following a successful athletics career, representing Great Britain in the 800 metres. Transferring his passion and energy to the business side of sport, Gareth's first industry experience involved helping sports organizations such as Manchester City grow their commercial revenues, before in 2011 – at the age of 28 – he created Two Circles, an agency for the digital age, borne out of a desire to build direct relationships with sports fans using data. In the early years of Two Circles, when Gareth was Managing Director, he led the delivery of client work and helped revolutionize the UK sports landscape through a data-driven approach – recognised in 2014 when Two Circles was named Agency of the Year at the prestigious BT Sport Industry Awards. Since 2015 Gareth has been Chief Executive of Two Circles, his unique style of leadership and infectious enthusiasm for sport, staff and clients providing the driving force for the company's rapid growth. Currently Two Circles has a global network of teams working from London, New York, Los Angeles, Paris and Bern with a client base of over 150 of the world's leading rights-owners including the Premier League, NFL, UEFA, Formula 1 and Wimbledon.   Follow us on our social sites for the latest updates Instagram: https://www.instagram.com/sportsentrepreneurs/ Facebook: https://www.facebook.com/marcusluerpodcast LinkedIn: https://www.linkedin.com/company/sports-entrepreneurs Website: https://marcusluer.com Podcast: https://marcusluer.com/podcast To get in touch, please email us at podcast@marcusluer.com Feel Good by MusicbyAden https://soundcloud.com/musicbyaden Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0 Free Download / Stream: https://bit.ly/_feel-good Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ

Women's sports is experiencing new heights in the worlds of football and basketball. With UEFA bringing Two Circles onboard to find new sponsorship and revenue opportunities, the WNBA is expected to earn up to $2.2bn in its next broadcast rights deal. Joining Callum Williams, Senior Journalist at Insider Sport on Tuesday's episode of iGaming Daily, supported by Optimove, is the rest of the Insider Sport team, Editor Ted Orme-Claye and Business Jounalist, Kieran O'Connor, will look into which European and US betting operators can look to grow and find new sponsorship opportunities in both sports and what this means for the future growth of women's football and basketball. To read more on the topic's discussed in today's episode, click on the following links: - https://sbcamericas.com/2024/07/18/wnba-draftkings-partner/- https://insidersport.com/2024/07/23/draftkings-wnba-marketing-deal/Host: Callum WilliamsGuests: Ted Orme-Claye & Kieran O'ConnorProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Los titulares de la semana en 2Playbook.com junto a Álvaro Carretero y Patricia López. Hoy informamos sobre Uefa adjudica a Two Circles los derechos de patrocinio del fútbol femenino, Decathlon lanza una oferta por TradeInn, Silbö firma con San Pablo Burgos y el Dépor renueva a Digi, el Real Madrid abrirá restaurantes en los aeropuertos y el negocio del fútbol brasileño. Suscríbete a 2Playbook para estar al día de toda la actualidad de la industria del deporte y vente a PRO Fitness 2024 con un 50% de descuento.

This is the second episode of Other People's Money, our regular deep dive in to the world sports investment, with my regular co-host Matt Rogan, one of the co-founders of Two Circles and a serial adviser to sports organisations. Today the conversation is about private equity. We went to the Victoria offices of Phoenix Capital to talk to Tim Dunn, a partner in the firm. Tim and the company have no interest in sports as an asset class and that's why we wanted his opinion. It's an opportunity to look through the eyes of a private equity expert whose view is not coloured by skin in the game. So we talk about how they value businesses, what they look for in management teams, the red flags that can wreck an investment and the question of what happens at the end of the relationship?Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

What does sport look like from the money side of the equation? What's the investment rationale behind buying a football team, cricket franchise, the new sports tech thing or a sports agency? What are assumptions about how the market will develop? Who's going to win, who will lose out?These are just a few of the questions we're looking to explore in this series, with my co-host Matt Rogan, co-founder of Two Circles, C-suite consultant and someone who's sat on either side of the sport and money divide.  00:29 The Concept of 'Other People's Money' in Sports01:11 Investor Decision Making and Sports Business02:32 Seeking New Perspectives 03:36 Due Diligence and Investment Strategies05:48 Challenges and Opportunities in Sports Investments08:27 The Real Role of Private Equity 13:40 Beyond Broadcasting and Media Rights 18:03 Minority Partnerships, Jim Ratcliffe and Women's Sports21:07 Ethical and Philosophical Questions - the Saudi question35:53 Global Investment Trends 40:34 Beyond the sports biz bubbleUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

With a low barrier to entry, everyone fancies themselves a learning designer. How hard can it be? In this episode, Greg Arthur shares his approach to creating engaging and impactful learning experiences, honed over his years of working in L&D teams at highly successful, world-renowned companies. KEY TAKEAWAYS Because you are dealing with people, every business is different, even those operating in the same industry. Ask the 2 basic questions to cut through the noise – What is happening right now? How do you want to change it? Understand who you are talking to and why they will care and listen to you. Ask yourself if I were to put this out a real-life product, would I buy it? The medium you use to provide the learning must be right for the person. Make sure you do the work upfront and solve the problem, even if it takes a little longer. Try different things while the problem is small. BEST MOMENTS 'Some teams, learning teams, regardless of industry are just better than others.' 'You don´t move ahead until you are ready to move ahead. You don´t bring in the wrong people at the wrong time.' 'Basically, it´s like Lego for learning design.' 'This is changing a whole department's attitude to learning design.'   Greg Arthur Bio Greg Arthur is a learning professional with experience of designing learning and leading teams at blue-chip brands such as BP, ASOS, HSBC and Philip Morris. Greg has devised the Learning Experience Design Log Book, and his own design studio (Two Circles) that catalogues his approach and guides followers to develop impactful and engaging learning experiences themselves. You can follow and contact Greg via: LinkedIn: https://www.linkedin.com/in/greg-arthur-flpi-736b288/ Website: https://www.twocirclesstudio.com/   VALUABLE RESOURCES The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523 L&D Master Class Series: https://360learning.com/blog/l-and-d-masterclass-home/ ABOUT THE HOST David James  David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa.  As well as being the Chief Learning Officer at 360Learning, David is a prominent writer and speaker on topics around modern and digital L&D.  CONTACT METHOD  Twitter:  https://twitter.com/davidinlearning/ LinkedIn: https://www.linkedin.com/in/davidjameslinkedin/ L&D Collective: https://360learning.com/the-l-and-d-collective/ Blog: https://360learning.com/blog/ L&D Master Class Series: https://360learning.com/blog/l-and-d-masterclass-home/

In episode #90 of

“We don't own their time or attention. So how can we genuinely get people engaged?” This is Greg Arthur's mindset around learning experiences, and he's created a process that solves the issue. In this episode, he joins us to talk through the first part - how we build a foundation by understanding problems, stakeholders, context and more. Timestamps 0:00 Intro to Greg 2:41 The fundamentals for solving problems 9:04 Mapping stakeholders and problems 17:52 The metrics that matter to people and the business 22:47 Finding your sub problems 26:03 Advice for small L&D teams 31:49 Where you can find Greg How to connect Find Greg on LinkedIn: https://www.linkedin.com/in/greg-arthur-flpi-736b288/  Find Gary on LinkedIn: https://www.linkedin.com/in/gary-stringer-copywriter/  Learn more about HowNow: gethownow.com Learn more about Two Circles: https://www.twocirclesstudio.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/gethownow/message

George Pyne's Bruin Capital recently sold its stake in the Two Circles marketing agency at an internal rate of return of more than 60%. That deal was just the latest exit to turn a profit for Bruin in recent years, with the respective sales of On Location to Endeavor and Deltatre to Bain Capital also generating big payouts. Here, Pyne, the founder and CEO of Bruin, talks to SportsPro CEO Nick Meacham about how the firm has struck gold with its investments in the sports industry.

As Everton (again) and Nottingham Forest become the latest Premier League clubs to fall foul of the Premier League's financial rules, George Breare, Tom Bassam and Josh Sim discuss that story, plus a potentially huge NFL-ESPN deal. Then Two Circles CEO Gareth Balch joins the show to talk about the Charterhouse move. Talking points: What's the story with the Premier League's profit and sustainability rules? (1:04) Are the rules protecting clubs at the top? (7:28) The NFL-ESPN deal (18:03) Two Circles acquired by Charterhouse (29:49) Josh Sim interviews Two Circles CEO Gareth Balch (32:06)

The big news in the sports industry is the sale of Two Circles, the sports marketing group co-founded and led by today's guest Gareth Balch. The deal values the company at £250 million (US$317.9 million), representing a big payout for George Pyne's Bruin Sports Capital, which paid $40million for 80% of the company in December 2019, when it bought it from previous owner WPP. So why is the company that amount of money and what does it tell us about how the finance community values professional sport over the next decade?  Two Circles new home is private equity firm Charterhouse Capital Partners, whose partner Chris Warren, was quoted as saying: “We believe Two Circles is emerging as the first digitally native global sports group and will lead the next era for the sports industry to help its clients navigate the changes ahead and fulfil their potential.”Two Circles has long-term partnerships with some of the most iconic sports properties in the world including the NFL, the IOC, International Cricket Council, LA28, F1, Premier League, UEFA and FIFA. It diversified its services during the Bruin ownership period through the acquisition of premium sponsorship sales agency, TRM, ticketing specialists, SportsInk, technology specialists, Codeware, and the award-winning creative content agency, LiveWire Sport.Two Circles was also able to invest in joint-ventures with the DP World Tour, Ryder Cup Europe, FIBA and the England & Wales Cricket Board (ECB) to help accelerate the commercial growth of their properties. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Scott and Eben discuss Michigan's national title victory, and what it might mean for coach Jim Harbaugh. They also discuss California looking to close a tax loophole that Shohei Ohtani might use to avoid paying takes on $680 million of his contract, plus NFL playoffs and the sale of data company Two Circles.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Tia White is Amazon's General Manager of Artificial Intelligence and Machine Learning at Amazon Web Services (AWS), responsible for owning go-to-market, product, and engineering for a portfolio of services on track to exceed profits of more than $25M including one of the fastest-growing services at AWS. Joining her is Wyndham Richardson, Group Executive Director at Two Circles, previously founder of Pulselive, digital partner to some of the biggest names in sport which was acquired by Sony Corporation in 2011.The podcast explores the current state of the sports marketplace, specifically focusing on how user personalization and artificial intelligence (AI) are paving the way for the industry's development. They discuss how Amazon is offering advanced tools to create customized experiences and insights resulting in higher user retention and engagement. We unpack the future of AI, speculating on its impact by 2030, and how generative AI might revolutionize the way audiences are segmented. 00:00 Introductions and Location Check00:22 Discussion on the Future of Sports Marketplace01:09 Introduction to Tia and Her Role at Amazon02:30 Tia's Personal Connection to Sports03:39 Understanding Tech in the Sports Industry05:17 The Concept of Personalization in Amazon08:17 The Importance of Personalization in Customer Retention09:04 The Risk of Getting Personalization Wrong10:31 The Role of Technology in Solving Problems14:03 The Impact of Personalization on User Engagement23:29 The Future of Personalization and User Authentication28:20 The Importance of Data in Personalization31:09 The Power of Data in Sports31:28 Leveraging AWS and Amazon Personalized for Sports32:23 The Importance of Data Security in Sports33:41 Investing in Tech: A Risk or Necessity?34:31 The Evolution of the Sports Industry36:08 The Role of Technology in Sports Strategy36:28 Loyalty in Sports: A Unique Phenomenon39:44 The Intersection of Sports and Other Industries45:51 The Impact of Generative AI on Personalization49:03 The Future of Generative AI50:13 Generative AI: A Tool for Progress55:15 The Role of Generative AI in Content Creation56:58 Generative AI: A Threat or Opportunity?01:01:28 The Unexpected Necessity of Cash01:02:20 Closing RemarksUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

The third episode in our Project 2030 Series, made in collaboration with Two Circles that models the next decade in the sports marketplace. The idea is to test some of the assumptions about where sport goes from here. What type of sports property will be rewarded by the marketplace, and which ones will be punished?They've modelled the size of the market - everything, media rights, sponsorship, merch, tickets.That number is £220billion in 2032, a rise of 50% in a decade.So, our podcast series is asking how that growth will be distributed across sport, and what are the implications for people in different parts of the industry. This episode questions how sports related content will evolve, and the role it will play in driving commercial returns, both for rights holders and broadcasters. Previous episodes can be found by searching Unofficial Partner on your favourite podcast app.This group discusses the Future of Content Creation in Sports Media.GuestsBen Gallop, Head of Radio and Digital at BBC SportNatalie Gibson, Senior Video Content Manager, The FAMoe Hamdhaidari, Head of Commercial, Content at Two CirclesTimeline00:13 Discussion on how Drive to Survive emerged as an idea.01:51 Ben's Role and Experience in Digital and Commissioning for BBC Sports02:32 Challenges in the Shift to Digital Media03:45 Moe's Role and Experience in Commercial Content04:50 Challenges in Building Meaningful Relationships with Fans06:00 Discussion on Direct to Consumer and Cultural Shifts07:10 Comparison Between Working for F1 and the FA08:47 Understanding the Lionesses' Fanbase09:52 BBC's Approach to Covering the Lionesses14:01 Discussion on Content Strategy16:41 The FA's Approach to Content Strategy18:15 BBC's Relationship with Platforms27:03 Discussion on Official and Unofficial Content29:32 The Fifth Stand: Chelsea's Digital Stand29:45 The Power of Forums and User-Generated Content30:51 Leveraging Supporters Clubs for Global Reach31:31 The Evolution of Media Companies and Editorial Control34:43 Engaging Younger Fans and the Role of Platforms36:18 The Rise and Impact of Podcasts in Sports50:22 The Role of AI in Sports Media55:00 The Intersection of Sports and EntertainmentUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter @UnffclPrtnrWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

This is the second episode of our series made in collaboration with Two Circles, where we model the market for sport over the next decade.Today we analyse the role of the athlete, and to help us we're delighted to welcome Jazz Sawyers, British track and field athlete, two time Olympian, five time national champion who recently won gold in the Long Jump at the European Indoor Championships in Istanbul, where she broke the British record by breaking the 7 metre barrier for the first time.Off the track, Sawyers has developed a sports presenting career, competed in The Voice on BBC and also found time to study for a law degree. Joining Jazz are Leo Thompson and Christian Harrell-Baker from Two Circles. Together we ask what will the market for sport reward over the next decade, and what will it punish, who will win and who will lose? Jazz Sawyers is managed independently by Jon Kilmartin, Director of Media Strategy and Insights at Two Circles, and we thank him for his help in setting up the podcast. Hear the first episode of the series here, recorded live at the Two Circles Client Summit in London.  Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter @UnffclPrtnrWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

This podcast is a live recording of the UP Billion Dollar Brainstorm which took place at the recent Two Circles Client Summit in the Kelvin Theatre, within the beautiful Institute of Engineering overlooking the Thames in London.It's the first of a series we're doing in collaboration with Two Circles, where we model the sports business in 2030. Other episodes will follow, looking at specific themes such as the athlete, content and technology. The on-stage guests were divided in to three groups.Group 1Gareth Balch - Co-Founder and CEO of Two CirclesMaria Ramos - Director, Brand and Marketing, World AthleticsGroup 2Frank Leenders - Director General, FIBA MediaIan Singleton - Online Editor, BBC SportGroup 3Sarah Beattie - CMO, Six Nations RugbyBen Ladkin - Managing Director, MLB Europe at Major League BaseballThe panellists and the audience come together to build a brand new sports property fit to make a billion quid over the next decade. What can go wrong?Final call for Leaders Week London With Leaders Week London happening next week, this is a final call to secure your place.Head to the Leaders website for an overview of speakers, agenda and all the important people due to attend. Unofficial Partner will be there in force, and we'll have microphones at the ready, so be prepared to answer difficult questions. Use UP15 for a 15% discount on your Summit passes - visit leadersinsport.com/UP for more information.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter @UnffclPrtnrWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Two Circles co-founder Gareth Balch and his entrepreneurial journey.Welcome to Founders Keepers, the podcast series about entrepreneurship and business building from the Leaders Sport Business podcast. Two Circle co-founder Gareth Balch is the featured guest on this episode. Balch represented Great Britain as an 800 metre runner before moving into the world of sports business, first with Goodform, and then in the commercial strategy team at Manchester City. In 2011, at the age of 28, Balch founded Two Circles alongside Matt and Claire Rogan.Conceived as a digital agency focused on helping sports rights holders develop direct relationships with fans, Two Circles' marketing mandate matched its business plan perfectly, and it very quickly established itself as the data driven agency in sport. It's gone on to hoover up business across the UK and Europe – and latterly in the US and internationally too – and is a serial winner of the Agency of the Year gong at the Sport Industry Awards.Since inception, Two Circles has generated annual revenue and profit growth of 54% and 42% per year on average. It was also named as one of the fastest growing companies in The Sunday Times 100 for two years in a row, and its global footprint has expanded to 500 ‘Two Circlers' across six cities.Two Circles was acquired first by WPP in 2015; and then by Bruin Sports Capital – which took a majority stake for $42m in December 2019 - and since then has made four significant acquisitions to strengthen its rights and sponsorship sales, and marketing offerings: sports rights-sales agency TRM Partners, ticket strategy and sales company Sports Ink, award-winning sports content agency LiveWire Sport, and the Australian digital transformation company Codeware, in a deal that was announced just days before this interview took place in January this year.Leaders Week London, our flagship in person event experience, is returning on the 16th-19th October.To find out more about how you can connect with those at the heart of the global sports industry, visit https://leadersinsport.com/leadersweek.

Andrew Ryan, corporate lawyer turned sports executive, currently Managing Director of FIBA Media, from a small town in Australia to the big wide world of sports including Perform, IOC to FIBA.  We are taking a close look into Andrew's career and the ongoing FIBA World Cup 2023 in Asia.   Key Highlights Growing up in a small town near Brisbane, with lots of access to sports in his youth and Brisbane clubs making their mark. Impact of Sydney Olympics in 2000 on him Corporate law taking him to London and New York in 2006, after Lehmann collapse joined a radio station (Absolute Radio), sports commentary, unlikely and unexpected forays into sports broadcasting with the 2011 ICC Cricket World Cup and BBC Sport for the 2005 Ashes series.  First contact with Perform. Group Head of Legal at Perform for four years – buying media rights, WTA deal and the growth of the business from his view Betting rights key to Perform's competing with traditional agencies in the content distribution business Getting DAZN off the ground and the work behind the scene and spinning off Perform Next stop Head of Media - Legal and Business Affairs, IOC TV and Marketing services – business strategy and more commercial role Media rights, tender processes, Olympic channel, sponsorship deals, etc Olympic Channel, what happened to it? FIBA Media – what it is and how it works – JV with DAZN (compared to FIBA Marketing, JV with Infront) FIBA Asia (ABC) my experience in Basketball in mid 90s FIBA's direct to consumer approach vs traditional broadcast rights sales globally FIBA Courtside 1891 platform www.courside1891.basketball - Courtside 1891 is a live and highlights platform for FIBA games and a lot of other leagues around the world FIBA's unique global set up – managing regional events and rights from HQ FIBA Eurobasket 2022, etc FIBA Club competitions FIBA World Cup 2023 – across Philippines, Indonesia and Japan What to expect from production and new innovations for the event FIBA and NBA relationship and players at the World Cup FIBA Women's World Cup – importance and looking back at last year's event in Australia   About As Managing Director of FIBA Media, Andrew leads the 17-year joint venture between FIBA and DAZN which encompasses all production and rights commercialisation (broadcast, OTT D2C and data) for FIBA's premium events. This includes FIBA's World Cups and Continental championships (and their qualifiers), global junior events and the Olympic Qualifying Tournaments. FIBA Media has around 25 dedicated staff but collaborates extensively with sales and production teams within DAZN and scales up for events, managing 800+ personnel at the FIBA World Cup 2019. In addition to its core production and commercial activity, FIBA Media houses its own third party marketing division and established the Courtside 1891 digital brand and joint venture with Two Circles. Andrew was previously the Head of Media Legal and Business Affairs for the International Olympic Committee TMS and was part of the Leaders Under 40 Class of 2020.   Follow us on our social sites for the latest updates Instagram: https://www.instagram.com/sportsentrepreneurs/ Facebook: https://www.facebook.com/marcusluerpodcast LinkedIn: https://www.linkedin.com/company/sports-entrepreneurs Website: https://marcusluer.com Podcast: https://marcusluer.com/podcast To get in touch, please email us at podcast@marcusluer.com Feel Good by MusicbyAden https://soundcloud.com/musicbyaden Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0 Free Download / Stream: https://bit.ly/_feel-good Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ

Manchester United and Adidas are two of the sports worlds most iconic and valuable brands.So the new £900million, 10 year deal, signed recently, has a significance that goes beyond the two organisations and offers a glimpse as to how the sports economy might evolve over the next decade.What are the ripple effects of this deal, on other football clubs and other sports?Did Man Utd benefit from Adidas' recent acrimonious split with controversial hiphop star Kanye West and the costly ending of the Yeezy brand collaboration?How does this deal impact on the overall value of Man Utd?And what's the significance of the timing of the announcement, as the Glazer family consider rival offers to buy Manchester United for a fee rumoured to be in the region of £5billion.To dissect what all this means are guests Leo Thompson and Michael Broughton.Leo Thompson is Co-President of Rights Management at Two Circles and formerly of Manchester United.Michael Broughton is Co-Founder of Sports Investment Partners and part of the consortium which bid to buy Chelsea Football Club last year. For more on the Adidas Man Utd deal and its ramifications, read this week's Unofficial Partner newsletter, under the heading of Yeezy Does It. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter @UnffclPrtnrWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

The Pirates vs The Premier League is a new, standalone podcast documentary series, in to the illicit world of illegal sports streaming. It's the first project to emerge from Unofficial Partner Productions, led by Matt Cutler, former SportBusiness Editor and Two Circles communications director, who has joined UP to lead on this new venture, with a brief to create interesting stuff for business and broader sports audiences. In this conversation, Matt joins Richard to talk pirates, criminals, football fans and Amazon Firesticks. This week's episode is brought to you by our friends at the Institute of Sports Humanities (ISH) and Loughborough University London.ISH and Loughborough University recently launched the new Leadership in Sport Master's course, running from Autumn 2023.Uniquely, the course has been designed for executives working in the sports industry as well as athletes seeking specialised education to support their professional development. The masters course fits alongside busy jobs and busy lives. It's ideal for people seeking to develop their impact and effectiveness in leading and managing. individuals, teams, and organisations. The mission of ISH – which is led by the former England Cricket Selector, professional cricketer and. author, Ed Smith – is to nurture and inspire sport's current and future leaders around the world.  Students on the MA Leadership in Sport programme will join an amazing ecosystem of sports experts – Loughborough University has been ranked the #1 university for sports-related subjects for the past 7 years. So the world's top sports university is working in tandem with a unique sports network at ISH. The new intake starts in October 2023 and applications are currently open. Find out more at. www.sportshumanities.org Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter @UnffclPrtnrWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

What's your next job? Where will it come from? What are the factors that make you more or less likely to get it? What's your office culture like? Can you maintain culture when most people are working from home? Do you trust colleagues to work hard from home? What about networking, is it the secret to career success, or just a euphemism for drinking? Is the sports business a booze culture? What does sport look like to people who don't drink? How old is too old to work in sport? Is 45 the new 60?All these questions and many more are put to our guests, Ishveen Jolly and Mark Thompson.Ishveen is Founder and CEO of OpenSponsorship, an Inc magazine Top 100 Female Founder and a Forbes 30 Under 30 alumni.Mark is Chief Operating Officer of newly promoted Burnley Football Club, and formerly a strategic consultant for Two Circles. The recording took place at the new London offices of Spectacle Partners and we thank them for their support.Interested in How To Get On In The Sports Business, here are some other UP podcasts you might want to listen to:UP163 Paul Nolan's Careers AdviceUP269 Sports Business networks and how to build themUP245 What it means to be UnsignedUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter @UnffclPrtnr

In this episode of the “Experts in Sport” podcast, host Martin Foster sits down with Matt Rogan, author and co-founder of the Two Circles sports agency, to discuss his transition from entrepreneur to leader, as well as the process of creating, developing, and eventually selling the business. Timestamps: 00:00 – 09:59 Introduction & career background information on our guest 10:00 – 17:27 The inspiration behind Two Circles 17:28 – 23:00 The purpose and management of a sports agency 23:01 – 28:39 The swift and challenging growth of Two Circles 28:40 – 32:28 The proudest moments within the agency 32:29 – 35:29 Selling the business 35:30 – 42:33 Reflecting on Two Circles' journey 42:34 – 47:56 Keeping busy, writing “All to Play For” 47:57 – 51:24 What's next for Matt Rogan  51:25 – 52:34 Episode recap and conclusion 

Scott and Eben speak with Laura Andriani, vice president of consulting at Two Circles, about how the firm uses data to maximize revenue, and where to look for innovation in sports. Learn more about your ad choices. Visit megaphone.fm/adchoices

How was it for you? That's the question we're asking in this final episode of 2022, in our review of the year in the sports business.Our guests are Sanjay Bhandari, who you just heard, Preeti Shetty, Joel Seymour Hyde and Matt Cutler. Sanjay is a lawyer, investor and Chair of Kick It Out, the football anti racism charity.Preeti is non executive board member of Brentford Football Club and founder of tech firm Upshot System.Joel Seymour Hyde is UK Managing Director of the sports marketing agency Octagon. And former SportBusiness editor Matt Cutler was until this week, the head of comms at Two Circles from where he's branching out in to new things in 2023.The recording took place at Two Circles offices in London.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter @UnffclPrtnr

A MINI-MID BALL -- MEDIUM RARE. Bert doesn't care about us. Tim's Two Circles. Yelp Reviews. Art Exhibits. Featuring Tim Rager, Alex Delesky, Kelsey Volk and Rob Adie as BERT. INTRO BY Q. over beat via pioneer and legend LL COOL J and ERIC SERMON. BALLS IS NOT SPONSORED BY DJ AKADEMICS. BALLS RESPECTS THE OG'S. COME HAVE A MEDIUM BALL...

SportsPro content manager George Breare returns from a short break to helm the latest episode of the Weekly Wrap podcast. In part one, Breare is joined by SportsPro senior staff writer Ed Dixon to get the lowdown on his recent interview with Sally Horrox, World Rugby's director of the women's game, ahead of the imminent Rugby World Cup in New Zealand. Then, recording from Visa's European headquarters following an exclusive event co-hosted by SportsPro and Two Circles, Breare sits down with the England and Wales Cricket Board's (ECB) Anna Shaw, Twitter's Roisin O'Shea and Alex Teasdale of the Rugby Football Union (RFU) to discuss the future of sponsorship in women's sport. In a wide-ranging discussion, the panel reflects on some of the conversations had during the event, the advantages and disadvantages of unbundling the rights to women's sports properties, the impact of purpose-driven marketing, and where future opportunities lie for brands.

To mark Women's Sports Week across SportsPro's platforms, Eoin Connolly speaks to Annie Panter, MD of Ventures at Two Circles, about how women's sport can maintain its commercial momentum.  She explores the most effective strategies for women's sports bodies and their partners, and explains why rights holders need to focus on events and products that work to keep driving a virtuous cycle. She also reflects on how women's sport has changed since she won Olympic hockey bronze at London 2012, how the progress of powerful sports like soccer will affect the sector, and what can be learned from recent success stories.

This Halftime Snack features Adam Davis. Adam was one of the executives that built Harris Blitzer Sports and Entertainment (HBSE) and ran as their Chief Commercial Officer for over four years. He also worked for the NY Yankees, The Madison Square Garden Company, Prudential Center, and the New Jersey Devils.Today, Adam is the Managing Director in North America for Two Circles – a data-focused sports marketing firm that helps sports leagues, teams, and governing bodies monetize their data. They work with world-class organizations worldwide, such as the IOC, UEFA, Formula One, English Premier League, Learfield, and the NFL.In this episode, we discover Adam's lessons and insights from his background and his current work at Two Circles. We also discussed data as a business model and its value in understanding sports fans/consumers. Finally, we learn about the strategy for Two Circles, the 'why' behind their business verticals, and how Adam thinks about community.Come snack with us!- This episode is available on Apple | Spotify | Google | Amazon- Follow The Halftime Snacks Podcast on Instagram, Twitter, and LinkedIn to get all future updates on the show.- Leave a review on Apple Podcasts.- Learn more about the intersection between sports, business, and technology by subscribing to the Sports-Tech Biz newsletter.

This was a great conversation with Paul Williamson from Two Circles.  Paul mentioned to me recently that every project he works on has the feel of a startup and we explore that idea.  Along the way, Paul teaches us how to think through complex projects. He talks about market research, using pricing to create opportunities, and how to balance attendance and revenue.  Check out my newsletter at http://talkingtickets.substack.com  Look at the work being done by Booking Protect. Refund protection has become a more important part of the customer journey since lockdowns from the pandemic have eased or been removed. We've seen people take up refund protection at up to twice the rate they were taking it up at before the pandemic.  www.bookingprotect.com Visit my website and find out everything I'm up to on the 2022 world tour: www.davewakeman.com 

What is the state of Rugby League today? Who has the commercial and political power in the game and what impact will this year's Rugby League World Cup have in the game's major heartlands of the UK and Australia.These are just a few of the questions I put to today's guest, Jamie Peacock MBE, who brings a lifetime of insight and expertise to the conversation, courtesy of being the most successful Rugby League player in Super League history, winning nine championships and four Challenge Cup winners medals for Bradford Bulls and Leeds Rhinos, during a career that saw him captain both England and Great Britain national teams.Since retiring from the game, Peacock has built a consultancy business focused on leadership mentoring and wellbeing, a subject very close to his heart, as Jamie will be running a 100 mile ultra marathon for Greenhouse Sports on Saturday 16th April. For more information please visit - https://www.justgiving.com/campaign/runfortheroofToday's episode is sponsored by our friends at Turnstile, who are asking a good question: do you know what your sponsorship is really worth, or are you guessing?Turnstile uses real market rates to quantify the value every single sponsorship right within a deal, looking beyond the traditional media metrics to calculate the value of the Exposure, Intellectual Property and Direct Benefits.This enables Turnstile to deliver a recommended transaction price that's comprehensive, accurate and defensible.So don't pay too much. Don't leave money on the table. Know the fair market price, and buy and sell with confidence. If you value your sponsorships, value them properly.Get in touch with Turnstile at turnstilegroup.com  We recorded this episode of the podcast at the London headquarters of Two Circles, and we thank them for their support. 

The most eye catching deal of this week was the announcement that Spotify, the music streaming company is buying almost the entire sponsorship inventory of FC Barcelona, including the shirt of the men's and women's teams, the training kit and a title partnership of the famous Camp Nou stadium. To get to what's really happening here, we've brought together Tom Gray, Joel Seymour Hyde and Matt Rogan.Tom Gray is a founding member of Mercury Prize winning band Gomez and a board director of PRS For Music. Tom leads a social media-driven campaign, #BrokenRecord which calls for more of the streaming revenue ‘pie' to make its way to artists and songwriters. His submission to the parliamentary select committee is referenced in the conversation and is available to read here. Joel Seymour Hyde is Managing Director for Octagon UK, the sport and entertainment agency with offices in 22 countries around the world including FRUKT which has particular expertise across music, entertainment and esports.Matt Rogan was a co-founder and former CEO of the Two Circles agency, and is now Non Executive Director and Senior Advisor in Sport. New book, 'All to Play For' was published in July 2021. As you'll hear us reference, we recorded Matt's contribution from a car park outside Wembley Stadium, so there's a bit of road noise in the background. If you're interested in sports business analysis and comment, follow @UnffclPrtnr on Twitter and sign up to the UP Newsletter that goes to thousands of sports business people every Thursday. Sign up via unofficialpartner.com As usual, every episode of Unofficial Partner can be found by using the big podcast providers, including Apple, Spotify, Google Podcasts or via your favourite podcast app. 

Jake records the episode stuck between all of his pets. Miraculously, none of them interfere with any part of the recording process.Music recommendations are “Selected Pieces: 2015-2020” by Mary Lattimore, and “Two Circles” by Alvin Lucier.Wake & Jake (Bonus Content)https://www.patreon.com/wakeandjakepodWake & Jakehttps://www.auxchicago.com/wake-jakehttps://www.instagram.com/wakeandjakepod/https://twitter.com/WakeandJakePodJake Fisherhttps://www.instagram.com/kennyg.g.allin/https://deathbotrecords.bandcamp.com/Music Composed by Jake FisherLogo by Baitul Javid