Podcasts about wpp

Este conteúdo é um trecho do episódio: "#356 - Banco do Brasil: a liderança vai ter que reaprender 40% do que sabe até 2030".Nele, Giuliane Paulista, Executiva de IA e Dados do Banco do Brasil, explica como o banco atende ao mesmo tempo o cliente que só usa o aplicativo e o que ainda prefere o guichê. Ela detalha como a IA ajuda a entender o perfil de cada um deles e a potencializar o gerente que atua na linha de frente, sem excluir quem tem menos afinidade com a tecnologia. Ficou curioso? Então, dê o play!Assuntos abordados:Inclusão digital;Perfil de clientes;Atendimento humano;Personalização com IA.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Como sustentar uma agenda de IA responsável quando os dados ainda não estão prontos e a regulação não perdoa erro? Neste episódio, recebemos Giuliane Paulista, Executiva de IA e Dados do Banco do Brasil, que revela como uma instituição bicentenária e fortemente regulada está migrando da IA tradicional para agentes autônomos sem abrir mão de governança. Ela detalha os três pilares de uma IA que gera valor de verdade, o desafio de medir ROI em meio ao consumo de tokens na nuvem e as competências que a liderança precisa reaprender para não ficar para trás. Ficou curioso? Então, dê o play!Assuntos abordados:IA agêntica;Governança de dados;Medição de ROI;Reskilling de liderança;Comércio agêntico;Inclusão digital;Prevenção a fraudes;Cibersegurança bancária.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Ben Dietz convenes Casey Lewis (After School), Daisy Alioto (Dirt), and Erica Chen (Media Futures Group, WPP) on the collapse of the wall between editorial and commerce. Publishers are shipping perfume, brands are hiring writers, and the relationship forming in your inbox isn't human-to-human anymore.  What happens when the scenic route is quicker? When “wasted” time actually is the relationship? Your total addressable market now includes agents, and those agents are trained on the taste you are curating. After all – what you buy is who you become, but what you read is how you decide.  Base Notes: Upper Lip Sweat and Hot Metal Key takeaways: Publishers now make products; brands now make publications. The wall stopped mattering. Optimization is a process of reduction, and serendipity gets cut first. Brands flame out at issue two or three without a point of view. Taste-driven publishers have a new addressable market: agents trained on taste. [12:48] "The best ROI does not necessarily give you growth, because growth comes in volumes." – Erica Chen [21:15] "When your audience knows to expect you… you really have to stay true to that." – Casey Lewis [28:50] "Our total addressable market now includes agents." – Daisy Alioto [30:32] "Creators are the cure to the media fragmentation." – Erica Chen Associated Links: Casey Lewis – After School on Substack Erica Chen – "In Defense of Serendipity" Daisy Alioto – Read Dirt @ dirt.fyi Tasteland podcast – Daisy Alioto & Francis Zierer VISIONS Summit 2026 – November 3, 2026 at MoMA. Listen to today's episode for 25% off Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Este conteúdo é um trecho do episódio: "#276 OpenClaw: heartbeat, skills maliciosas e limite da autonomia".Nele, Hammer Lage, Head de Tecnologia na dti digital, mostra por que instalar uma skill do ClawHub, marketplace oficial da ferramenta, pode ser mais arriscado do que parece. Uma pesquisa recente encontrou mais de 10% de skills maliciosas na plataforma. Hammer explica por que isso acontece, o que torna esse tipo de ataque tão difícil de detectar e quais as boas práticas de adoção. Dê o play e ouça agora!Assuntos abordados:Skills maliciosas no marketplace;ClawHub e curadoria de terceiros;Riscos para não especialistas;Bypass de ferramentas de segurança.Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Sua empresa está olhando para a mão de obra júnior que vai virar a sênior no futuro? Nesta Enzima, Matheus Fonseca, CEO da Leapy, mostra como a promessa produtiva da inteligência artificial pode custar caro para a base de formação dos futuros talentos. Ele explica o que chama de "colapso silencioso": a substituição do trabalho operacional júnior pela IA, e o risco que isso cria para a capacidade crítica e o julgamento das próximas gerações de líderes. Ficou curioso? Então, dê o play!Assuntos abordados:Vagas de entrada;Armadilha de superagência;Requalificação intencional;RH estratégico;Geração Z;Jovem Aprendiz;Senioridade redefinida.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #enzimas

Quantas vezes você repetiu a mesma instrução pro Copilot essa semana? Neste Snippet, recebemos Marina Coimbra, Arquiteta de Software na dti digital. Ela compara Instructions e Skills, os dois artefatos que sustentam o harness de um desenvolvimento orientado por IA, e mostra onde cada um entra no fluxo do time. Ela ainda explica por que isso pesa direto no tempo de code review. Dê o play e ouça agora!Assuntos abordados:Conceito de Harness;Instructions sempre ativas;Guia de conduta;SKILL.md explicado;Skills sob demanda;Portabilidade entre ferramentas;Redução de retrabalho;Conhecimento de time.Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Este conteúdo é um trecho do nosso episódio: “#355 – Carrefour Brasil: como preparar times para operar com IA”.Nele, Marco Parretti, Diretor de Marketing do Carrefour Brasil, fala sobre como sua equipe mede o retorno do uso de IA generativa hoje e por que esse retorno ainda não é medido em dinheiro. Ele também alerta para uma armadilha comum: usar o tempo ganho com IA só para produzir mais, sem abrir espaço para pensar e inovar. Ficou curioso? Então, dê o play!Assuntos abordados:ROI de IA;Ócio criativo;Pressão por retorno;Produtividade.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Você confiaria um agente de IA para gerenciar seus e-mails, sua agenda e até se passar por você em conversas de trabalho? Neste episódio, recebemos Hammer Lage, Head de Tecnologia na dti digital, para falar sobre o OpenClaw, o agente autônomo que viralizou na comunidade dev e reabriu o debate sobre até onde a IA deveria ter acesso à nossa vida. Ele conta o experimento que fez conectando o OpenClaw ao seu Teams e e-mail, explica o mecanismo de heartbeat que faz o agente agir sem comando humano, e também revela os riscos envolvidos. Dê o play e ouça agora!Assuntos abordados:Experimento com OpenClaw;Heartbeat dos agentes;Múltiplos agentes especializados;Skills maliciosas;Riscos de segurança;Comparação com LangGraph;Governança corporativa.Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Quando o problema da operação é resolvido com a IA, como os times devem atuar nesse novo contexto? Neste episódio, recebemos Marco Parretti, Diretor de Marketing do Carrefour Brasil, maior rede de varejo alimentar do país. Ele conta como a IA generativa acelerou a produção e as decisões da empresa, e por que isso deslocou o papel do time: de quem executa para quem julga o que está sendo entregue. Ficou curioso? Então, dê o play!Assuntos abordados:IA generativa;Personalização em escala;Decisão em tempo real;Curadoria humana;Ócio criativo;Perfil generalista;Análise de dados.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Alex Kantrowitz, Founder of Big Technology, joins Ari Paparo and Eric Franchi to discuss how OpenAI, Google, Meta, Anthropic, Amazon, and other tech leaders are transforming digital advertising. They also dive into AI-powered media buying, agentic commerce, Criteo acquisition rumors, Cloudflare's monetization strategy, and the future of ad tech. Takeaways:- Why OpenAI is rapidly building an advertising business.- How Meta, Google, and Anthropic are approaching AI differently.- The future of AI-powered advertising and agentic commerce.- Why Criteo could become an attractive acquisition target.- How Cloudflare is changing publisher monetization with AI payments. Chapters:00:00 Introduction & Marketecture Live Chicago01:55 Meet Alex Kantrowitz05:20 OpenAI's Advertising Strategy12:07 Why Anthropic Is Avoiding Ads14:45 Meta's AI and Advertising Future17:45 Snap's Business Challenges18:55 Pinterest's Advertising Opportunity21:54 Amazon's Sports & AI Strategy24:15 AppLovin's Rise in Mobile Advertising25:15 Criteo Acquisition Rumors30:57 AI Negotiating Media Deals (ADCP)33:05 Cloudflare's AI Monetization Gateway36:40 Warner Bros. Discovery's AI Ad Tech38:40 WPP's AI Consulting Expansion42:25 Leadership Changes at IAS44:20 Final Thoughts Guests: Ari Paparo, Eric Franchi, Alex Kantrowitz Learn more about your ad choices. Visit megaphone.fm/adchoices

Este conteúdo é um trecho do nosso episódio: “#354 - PepsiCo: pessoas, processos e dados antes do sistema de IA”.Nele, Francini Cristelo, CIO e Líder de Business Transformation da PepsiCo, explica por que o aprendizado mais importante na adoção de IA na empresa foi sobre o que fazer com o tempo ganho. Ela traz o exemplo do vendedor e da importância de ressignificar o seu papel de tirador de pedido para desenvolvedor de negócio. Ficou curioso? Então, dê o play!Assuntos abordados:Reskilling;Adoção de IA;Ressignificação de papéis;Força de vendas.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Este conteúdo é um trecho do episódio: "#275 DORA Metrics: como medir IA em time IA first".Nele, nossos hosts relatam o que acontece nas primeiras semanas de um projeto 100% IA, sem código humano. A produtividade não sobe como o esperado, as primeiras features decepcionam e bate a dúvida se a estratégia faz sentido, mas alguns aprendizados do DORA Metrics podem apontar que é preciso ter paciência antes de escalar de vez. Dê o play e ouça agora!Leia os insights do DORA sobre ROI da IA no desenvolvimento de software clicando aquiAssuntos abordados:Curva J na prática;Tuning do harness;Projeto IA first;Queda de produtividade.Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Seu time tem direção, dados e ferramentas, mas ainda assim atrasa entregas? Nesta Enzima, Rômulo Velasco, Product Manager no Itaú Unibanco, fala sobre o que mais sabota a execução no dia a dia: a distração. Ele explica por que proteger o foco do time pesa mais do que planejar e compartilha como sustentar entregas consistentes mesmo quando tudo parece urgente. Ficou curioso? Então, dê o play!Assuntos abordados:Foco e prioridade;Blindagem do time;Gestão de distrações;Execução de produto;Papel do líder;Cultura de foco.Ficou curioso? Então, dê o play!Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #enzimas

Por que o mesmo pedido faz seu agente de IA responder diferente toda vez? Neste Snippet, Alan Luigi, Arquiteto de Soluções na dti digital, mostra como o Superpowers, pacote de skills para o Claude, torna as respostas do agente mais inteligentes e consistentes, indo além do prompt. Dê o play e ouça agora!Assuntos abordados:O uso estratégico de Skills;Variação dos agentes;Pacote Superpowers;Planejamento SDD;Implementação TDD;Dupla revisão.Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Charity Ibhadon is a Global Product Director at WPP, where she leads the development of an AI marketing tool. With 15 years in product — including three formative years at ASOS during its high-growth heyday — she came to the discipline via a decade in investment banking and an executive MBA. She has operated at VP and CPO level, leading large international teams across consumer technology and media.We discuss:— Why the explosion of product frameworks, books, and LinkedIn benchmarks has made it harder, not easier, to feel like you're doing the job well — regardless of seniority— How the physical symptoms of burnout can masquerade as markers of success, and why high-achieving women in particular are vulnerable to that misreading— What it actually takes to recover: stepping away, finding what your body needs outside of work, and stopping short of making your job your entire identity— Why being genuinely enjoyable to work with is a more durable career advantage than any certification or methodology— How the Eisenhower matrix — do, defer, delegate, delete — can be a practical daily tool for protecting energy, not just a poster on a wall— The case for "happy high status": remaining calm and unflappable under pressure as a learnable leadership behaviour, not a personality trait— Why commercial curiosity — understanding what moves the business and staying interested in the world — will matter more for long-term product careers than AI certificatesChapters:0:00 Introduction 1:29 Charity's background 4:00 Why product feels harder than ever 6:34 Why fun at work matters 8:45 Recognising burnout 10:25 When burnout feels like success 12:13 Finding your way back 16:18 Fun as a strategic advantage 18:00 Staying calm under pressure 22:26 The "CEO of the product" myth 22:41 Mindset for a long career in product 24:45 Building resilience 26:35 Wrap-upReferencedEisenhower matrix | https://en.wikipedia.org/wiki/Priorit...Charity's keynote at #mtpcon London |    • Product is Hard. It should still be fun: C...  Our HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

E se as dúvidas dos seus clientes fossem o melhor mapa para evoluir o seu produto? Neste conteúdo, recebemos Klaus Riffel, CEO da doc9. Ele mostra como a empresa passou a capturar, sumarizar e priorizar as dúvidas da base com inteligência artificial, transformando o que antes era só custo de atendimento em direção de roadmap. O resultado aparece no indicador: o ticket de dúvidas por milhão de acessos caiu de 1.200 para 280. Ficou curioso? Então, dê o play!Assuntos abordados:Dúvidas dos clientes;Priorização de roadmap;Clusterização;Ticket de atendimento;Inteligência de produto;Geração de valor;Eficiência operacional;Decisão orientada a dados.Ficou curioso? Então, dê o play!Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #iaaplicada

Se o seu time já nasceu usando IA, com o que você compara para saber se ela está fazendo diferença? Neste episódio, nossos hosts discutem o novo relatório do DORA e o desafio de medir o impacto da IA quando não existe um "antes" para comparar. Eles falam da curva J, que derruba a produtividade antes de aumentá-la, dos custos que ninguém coloca na conta e de como as DORA Metrics ajudam a sair do achismo. Dê o play e ouça agora!Leia os insights do DORA sobre ROI da IA no desenvolvimento de software clicando aquiAssuntos abordados:IA como amplificador;Curva J;Time IA first;Custo da IA;Métricas de performance;Shadow AI.Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

That Solo Life Episode 346: Why Independent PR Firms Are Outperforming Holding Companies Right Now Episode Summary It's the week after the Fourth of July, and Karen and Michelle are talking about a different kind of independence. It turns out that the future of PR looks a lot like its past: closer to the work, the relationships, and the accountability that got lost as holding companies scaled. Karen and Michelle walk through the data backing that argument — holding company headcount cuts, a Forrester forecast for 2026, independent firm revenue and growth figures, and a client tenure study that should make every solo practitioner feel validated. This is a celebratory, data-backed episode about why this moment belongs to independent practitioners, and a reminder that going solo doesn't mean going it alone.   Episode Highlights [01:13] The Article That Sparked This Episode: Karen and Michelle discuss a PR News article by Jennifer Risi founder and president of The Sway Effect, titled “Old School Is the New School: How Independent PR Is Outrunning the Holding Company Model.” According to the article the future of PR looks like its past, not the bloated, multi-layered approval structures that came with scale, but direct relationships, accountability, and responsiveness. [02:29] The Industry Backdrop: Mergers, Layoffs, and a Symbolic Real Estate Shift: The article was published around Cannes Lions, timed against a wave of holding company consolidation, including a major agency merger referenced in the piece. Michelle highlights a striking detail: WPP gave up its longtime beach space at Cannes, and an independent agency took it over, a literal changing of the guard discussed in the original article. [03:10] The Headcount Numbers Behind the Shift: According to the article, holding companies cut headcount by an average of 8% in 2025, with a Forrester forecast cited for a 15% reduction in 2026. Karen and Michelle are clear that this isn't something to celebrate,  hey don't take pleasure in layoffs or peers in the industry struggling,  but the data underscores the structural shift taking place. All source data referenced in the episode will be linked in the show notes. [05:59] Independent Firms Are Posting Real Growth: Citing O'Dwyer's 2026 independent PR firm rankings, the independent sector pushed combined fee income to $4.8 billion, with nearly a third of the top 140 independent firms surveyed posting double-digit growth in the same year holding companies were announcing layoffs. Karen and Michelle's takeaway for solo listeners who haven't seen that kind of growth yet: there is work being awarded right now, and consistency in business development matters more than ever. [07:08] Independent Clients Stick Around Longer: A 2025 joint study from the ANA and the 4A's found that clients stay with independent agencies an average of 7.3 years, compared to 5.8 years at holding company agencies. Karen notes this surprised her. She expected the gap to be even wider based on anecdotal experience with solo practitioners but the data confirms what many independents have felt for years: that tenure reflects trust renewed over and over again, not just convenience. [10:21] Why Now? Two Forces Colliding: Michelle frames the moment as two things happening at once. The holding company model scaled to a point where margin optimization started to outweigh relationship investment. At the same time, AI emerged and gave independent practitioners the tools to work smarter and keep pace without the overhead that scale requires. [11:11] The Counterintuitive AI Argument: Judgment Becomes More Valuable, Not Less: The article asserts that AI doesn't make communications less important; it makes human judgment more valuable. When the media environment is fragmented, and machine-generated content adds speed and volume to an already chaotic landscape, clients need a human who can say what's actually real, what matters, and what to do next. That judgment cannot be automated and it does not live in headcount, it lives in a person. [13:14] Independence Means Choosing What You Carry: Independence isn't the absence of structure, it's choosing what structure to carry. For a solo practitioner, that means no committee, no internal routing, no extra layers, just the strategy, the execution, and the phone call. Karen adds an honest counterpoint: that freedom carries real weight too, and most solos who are drawn to this work want that weight. It's not a burden when it's the work you signed up for. [16:19] The Honest Tension: Concentration Without a Bench: Michelle names the tradeoff directly. Being the whole agency means there's no one to hand a midnight crisis to, no colleague down the hall to sanity-check a risky call. The freedom and the isolation come in the same box. Karen's answer is the Solo PR Pro community — built specifically to give independent practitioners the peer support, expertise, and gut-checks that solo work doesn't naturally include. Resources & Additional Information PR News — Old School Is the New School (Jennifer Risi, The Sway Effect):  O'Dwyer's - Independent PR Firm Rankings 2026 ANA / 4A's Joint Client Tenure Study, 2025 - Press Release Solo PR Pro membership community: soloprpro.com That Solo Life podcast website: thatsololife.com Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, President of Solo PR Pro, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and practical advice for solo PR pros navigating today's dynamic professional landscape. Listen to all episodes and catch up on previous conversations at thatsololife.com. Did this episode inspire you? If you found value in this conversation, please take a moment to leave us a review. Your feedback helps us reach more solo pros just like you! Don't forget to subscribe so you never miss an episode.

Como uma força de vendas que passava 80% do tempo apenas tirando pedidos virou protagonista do crescimento da PepsiCo? Neste episódio, recebemos Francini Cristelo, CIO e Líder de Business Transformation da PepsiCo. Ela conta o que mudou quando a IA entrou para amplificar o trabalho das pessoas e por que o resultado não veio da ferramenta, mas da forma como a empresa preparou o caminho até ela. Ficou curioso? Então, dê o play!Assuntos abordados:IA aplicada;Força de vendas;Transformação de negócio;Adoção de IA;Reskilling;Cultura de erro;Inovação aberta;Escala de pilotos.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Este conteúdo é um trecho do episódio: "#274 Custo de token: tudo que influencia o preço de uma resposta de IA".Nele, Francisco Malaguth, Arquiteto de Soluções na dti digital, explica por que carregar o repositório inteiro no contexto do agente é um dos desperdícios mais silenciosos do desenvolvimento com IA. Ele apresenta ferramentas concretas, mostra como cada uma aborda o problema de forma diferente e defende que saber o que não colocar no contexto é uma das maiores demonstrações de maturidade técnica de um arquiteto hoje. Dê o play e ouça agora!Assuntos abordados:Contexto x desperdício de tokens;Repositório inteiro no agente;RTK e redução de ruído;Repomix como direcionador de contexto;Maturidade técnica no uso de IA.Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Sua empresa está usando IA apenas para produzir mais? Neste Enzimas, Renato Pedrosa Neto, Líder de Design de Produto na Magalu Cloud, defende que o maior ganho da IA em produto não está em acelerar a execução, mas em melhorar a qualidade das decisões. Ele explica por que times que não sabem qual problema estão resolvendo apenas aumentam o ruído com IA, mostra como ela transforma o Discovery e a forma de lidar com feedback de usuário, e provoca uma mudança no papel dos profissionais: de operadores de ferramenta para curadores de contexto. Ficou curioso? Então, dê o play!Assuntos abordados:IA em produto;Tomada de decisão;Discovery;Curadoria de contexto;Feedback de usuário;Interfaces adaptativas.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato: osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #enzimas

Seus melhores dados de treino estão presos em plataformas diferentes e bloqueados por regulação? Neste Snippet, recebemos Rafaela Milagres Moreira, Engenheira de Dados no WPP Research. Ela explica como o Federated Learning resolve esse impasse levando o modelo até os dados, em vez do contrário, e por que só as atualizações do modelo trafegam, nunca o dado bruto. Ela também comenta um estudo do WPP Research que mediu, no contexto de marketing, quanto de performance se perde frente a um modelo centralizado e se essa troca compensa. Dê o play e ouça agora!Assuntos abordados:O dilema dos dados;Dados descentralizados;Modelo até dados;Federated Learning;Rodadas de comunicação;Tradeoff de performance;Riscos de segurança.Artigos para se aprofundar:Multimodal Federated LearningFederated LearningLinks importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP #dadosml

Este conteúdo é um trecho do episódio: "#353 - Como empresas maduras estão governando a IA"Nele, Hammer Lage, Head de Tecnologia, e Pedro Dantas, Head de Cibersegurança, ambos da dti digital, discutem o que acontece quando empresas adotam agentes de IA sem preparar as pessoas para governá-los. Eles trazem a fala do CEO da NVIDIA sobre o novo perfil profissional que o mercado vai exigir e desmontam uma das métricas mais disfuncionais que já apareceram nesse contexto: medir produtividade por consumo de tokens. Ficou curioso? Então, dê o play!Assuntos abordados:Supervisão de agentes;Métricas disfuncionais;Capacitação em IA;Responsabilidade organizacional.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato: osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Quem responde quando seus agentes de IA erram? Neste episódio, recebemos Hammer Lage, Head de Tecnologia, e Pedro Dantas, Head de Cibersegurança, ambos da dti digital, para discutir o relatório da McKinsey "The State of AI Trust Today", que traz dados de mais de 500 empresas sobre o estado atual da confiança em IA. Eles detalham por que os investimentos em IA continuam frustrados, como a governança determinística se torna obrigatória no mundo dos agentes e qual é o papel insubstituível do humano nessa equação. Ficou curioso? Então, dê o play!Leia o artigo clicando aquiAssuntos abordados:IA responsável;Governança de agentes;Confiança corporativa em IA;Supervisão humana;Segurança e alinhamento;Maturidade em IA;Responsabilidade organizacional;IA agêntica.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato: osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

In the last of NDA's exclusive interviews from this year's Cannes Festival, Justin Pearse chats with ad industry legend Sir Martin Sorrell.Sir Martin is a British business leader and founder of WPP and S4 Capital, widely regarded as one of the most influential figures in the global advertising industry. He built WPP into the world's largest marketing services group and now leads S4 Capital (Monks), focusing on tech-driven, digital-first marketing transformation.

Day three at Cannes Lions revealed something unexpected.Coming into the festival, many predicted AI would dominate every conversation.Instead, another topic has quietly taken centre stage:Creators.Not creator hype. Not influencer marketing. Creator effectiveness.Presented by System1, today's Cannes Cut explores one of the biggest conversations happening across the Croisette. Marc and Vassilis reflect on another packed day at Cannes, including the System1 Stars of the Show event featuring Andrew Tindall, Orlando Wood, Mark Ritson, Les Binet, Adam Morgan and many of the industry's leading thinkers.The featured interview is with Andrew Tindall, Chief Growth Officer at System1, who joins us to discuss the new Creator Effectiveness Playbook, developed in partnership with WPP and TikTok.One insight stood above the rest:Most creator campaigns aren't driving meaningful brand growth. A small "brilliant minority" are responsible for the majority of the impact.The conversation has evolved beyond follower counts and engagement rates. Instead, marketers are asking better questions:Does this creator genuinely fit the brand?How do creators build memory, not just engagement?Why does emotion still outperform optimisation?What role do distinctive brand assets play in creator content?And how do we stop treating creator marketing like a casino?We also bring back another edition of The Buzz Cut, hearing directly from marketers around the world, including Lauren Anderson (Amazon Ads), David Tiltman (WARC), Reno from Nikkei, and Vinnie from Leo São Paulo, sharing what's capturing their attention halfway through Cannes.In this episode:Highlights from System1's Stars of the ShowAndrew Tindall on the Creator Effectiveness PlaybookWhy only a small minority of creator campaigns drive real growthWhy brand fit matters more than follower countPinterest's positioning around quality engagementWhy AI feels more like infrastructure than the headline storyThe latest perspectives from marketers across the CroisetteThe rosé can wait. Our questions can't.Chapters00:00 Introduction03:04 Insights from System1's Baoli Event05:54 The Role of Creators in Sports09:01 Pinterest's Marketing Strategy and Insights11:50 The Current State of Creative Effectiveness14:55 The Importance of Emotion in Advertising18:11 The Evolving Role of Content Creators21:03 Key Findings from the Creator Effectiveness Playbook25:21 The Role of Emotion in Branding29:08 Effective Briefing for Creators30:34 Understanding Distinctive Brand Assets32:17 Leveraging Social Devices in Marketing35:08 Insights from Amazon's Brand Activation38:35 The Evolution of Cannes Lions Festival43:11 Creative Impact and Effectiveness47:13 The Value of Attending Cannes Lions

Sua empresa tem programa de fidelidade, mas o cliente ainda precisa ser convencido a cada nova compra? Neste Enzimas, recebemos Bianca Gasparetto, Especialista de Branding e Comunicação na Cimed. Ela traz uma leitura estratégica sobre Customer Lifetime Value que vai além de CRM e programas de fidelidade, e defende que o valor do cliente começa a ser construído muito antes da segunda compra acontecer. Usando cases do mercado, ela mostra como marcas que ocupam a rotina do consumidor criam preferência, reduzem custo de aquisição e transformam branding em resultado concreto de negócio. Ficou curioso? Então, dê o play!Assuntos abordados:Customer Lifetime Value;Branding estratégico;Retenção de clientes;Experiência de marca;Recorrência de compra;Custo de aquisição.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #enzimas #customerexperience

Is mental toughness really about being unbreakable, or is true strength found in yielding?In this episode of the Mark Divine Show, retired Navy SEAL Commander Mark Divine explores the critical Sheepdog skill of Flexibility.Discover why the rigid "oak tree" mindset is ultimately fragile when chaos hits, while the flexible "reed" can bend, survive the storm, and bounce back. Learn the crucial differences between physical, mental, and emotional flexibility, and how an unbreakable ethos actually gives you the freedom to bend your tactics. Finally, challenge yourself with this week's missions to build your range: committing to a daily mobility practice and deliberately altering your familiar routines to interrupt rigid habits.Special thanks to Will Potter for providing the incredible track "Easy Day" featured in this episode! You can find his music under WPP on Spotify.200,000+ leaders have become unbeatable with my operating system, will you be the next? Join The Unbeatable Leader Challenge Today: https://www.unbeatableleader.com#leadership #mental toughness #mindset #peakperformance #NavySEAL #executivecoaching #resilience #selfimprovement #growthmindset #unbeatablemind #highperformance #mindfulness #personaldevelopment #warriormindset #stoicleadership

Jeffrey Matisoff is CEO & Managing Partner, North America at The Brandtech Group, the world's leading Gen AI marketing company. Over more than two decades, he has helped global brands including IBM, Nestlé, and Verizon navigate major shifts in media, technology, and consumer behavior. Before joining Brandtech in 2021, he served as Global President of WPP's dedicated IBM agency, where he led an 800-person global organization spanning creative, media, technology, and analytics. Since joining Brandtech, Jeff has played a key role in the acquisition and transformation of Jellyfish and the development of the company's agentic media platform, helping marketers harness AI to drive growth, efficiency, and competitive advantage.

Este conteúdo é um trecho do episódio: "Herbalife: de catálogo tradicional a comunidade global de bem-estar"Nele, Jordan Rizzeto, Vice-Presidente de Marketing e Novos Produtos para América Central e Sul América da Herbalife, explica como a empresa transformou a experiência pessoal do distribuidor em seu principal argumento comercial. Ele detalha como o processo de treinamento entre pares, a criação de conteúdo autêntico nas redes sociais e o conceito de "produto do produto" constroem uma rede de vendas que escala sem perder credibilidade. Ficou curioso? Então, dê o play!Assuntos abordados:Venda direta digital;Creator economy;Treinamento entre pares;Autenticidade em escala.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #customerexperience

Quando sua força de vendas tem milhões de pessoas, como você garante cultura, resultado e consistência? Neste episódio, recebemos Jordan Rizzeto, Vice-Presidente de Marketing e Novos Produtos para América Central e Sul América da Herbalife. Ele explica como a empresa transformou um modelo historicamente associado ao catálogo de papel em um ecossistema digital, onde o distribuidor opera como empreendedor, creator e usuário do produto ao mesmo tempo. Além disso, traz dicas para usar a lógica de comunidade para escalar sem perder o principal ativo do modelo: a conexão humana. Ficou curioso? Então, dê o play!Assuntos abordados:Venda direta digital;Ecossistema B2B2C;IA proprietária;Creator economy;Liderança descentralizada;Comunidade de marca;Bem-estar e nutrição.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #customerexperience

My guest today is Mark Grether, SVP and General Manager of PayPal Ads. Mark has helped shape some of the biggest shifts in modern advertising, from co-founding Xaxis at WPP to leading Sizmek, through its acquisition by Amazon, to helping grow Uber advertising into a billion-dollar global business with more than half a million advertisers. Today at PayPal, he's focused on building an advertising business designed to help merchants sell smarter and consumers discover more of what they actually care about.

What if the biggest problem in marketing isn't your message, your targeting, or your budget? What if it's the map you're using?For more than a century, marketers have relied on funnels, customer journeys, and pipeline stages to explain how people buy.The problem?People don't move in straight lines.In this Sharp Cut, Marc and Vassilis unpack why buying behaviour looks far more like a messy search pattern than a carefully planned journey. Drawing on research from Ehrenberg-Bass, Google, WPP, Oxford, James Hankins, Gartner, Bain, and the LinkedIn B2B Institute, they explore why most consumer decisions are made before shopping begins and why so many B2B deals stall after the buying process has already started.Along the way, they tackle the real purpose of the funnel, the limits of customer journey mapping, the hidden role of buying committees, and why the pipeline may be better at reporting decisions than helping people make them.In this episode:Why the traditional funnel continues to surviveWhat the Consumer Decision Journey got right—and wrongThe surprising finding that 84% of purchases favor brands consumers already lean towardWhy "good enough" beats "best" more often than marketers realizeThe difference between consumer and B2B buying behaviorHow buying committees create friction inside organizationsWhy 40-60% of qualified B2B deals end in no decisionThe pipeline's real purposeWhy probability may be a better model than journeysThe funnel is a useful reporting tool. It just isn't a very good theory of human behaviour.Takeaways:Success in marketing is often misrepresented as a straight line.The consumer decision journey is more complex than traditional models suggest.Buyers often choose brands they are already leaning towards before shopping.The funnel oversimplifies the buying process, leading to ineffective strategies.Fear of making the wrong decision can paralyze B2B buyers.Satisficing is a common behavior where buyers settle for 'good enough'.Mental and physical availability are crucial for influencing buyer decisions.The traditional funnel model is outdated and needs to be rethought.Understanding buyer behavior requires acknowledging the chaos of the decision-making process.Marketers should focus on building frameworks based on real consumer behavior rather than idealized models.Chapters:Chapters00:00 - Introduction02:48 - The Complexity of the Consumer Decision Journey06:06 - The Limitations of Traditional Marketing Models08:49 - Understanding Buyer Behavior and Decision-Making11:59 - Rethinking the Marketing Funnel14:57 - The Role of Fear in B2B Buying Decisions17:53 - Building a Better Marketing Framework

Sua empresa está usando IA para construir mais rápido, mas tem clareza sobre o que está construindo? Neste Enzimas, Cleverson Machado Gallego, Product Lead de Dados & IA na Magalu Cloud, compartilha dicas sobre como tratar a gestão de produto em uma era onde a execução acelerou, mas os riscos de construir a solução errada continuam os mesmos. Ele traz dados reais de mercado, casos de empresas que tropeçaram no hype e defende que pensamento crítico e estratégia definida seguem sendo o maior diferencial competitivo, independente da velocidade que a IA oferece. Ficou curioso? Então, dê o play!Assuntos abordados:Gestão de produto com IA;Estratégia de produto;Hype de IA;Pensamento crítico;Velocidade de execução.Ficou curioso? Então, dê o play!Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #enzimas #lideranca

When you're in the thick of wedding planning, it can feel like this phase of life will go on forever. But believe it or not, at some point you WILL actually be married, and wedding planning will come to an end (insert cheering emoji / crying emoji here - take your pick!). I see a pretty split reaction to this, with half of us feeling thank universe, the wedding can't come soon enough ... having all that extra brain space back from planning and organizing a million tiny details will be amazing.   On the other hand, there are also plenty of us who absolutely love the engagement and planning phase, and are NOT looking forward to it ending.  Post wedding blues are a real thing, and we're going to talk about that today too. To start today off, I have some post-wedding takeaways and advice from past WPP couples (including myself!).  They share what they loved, and in all honesty, what could have been better. During the second half of today's show, I have an actionable checklist of things that will need to be handled after the wedding.  So if you're sad about it all coming to an end … don't worry - it doesn't actually end, there's still lots more to do! Click here for a checklist-style recap Cheers to you, Kara

In this episode of the Women Emerging podcast's Journey to Leadership series, Julia Middleton speaks with Shailja Saraswati, founder of Unstoppable Network, about the visible journey we write on our CVs and the quieter journey that unfolds beneath it.Drawing on a 25-year corporate career, her deep spiritual practice and the experiences that led her to create Unstoppable Network, Shailja reflects on what happens when the systems around us no longer fit and we begin searching for something more aligned with who we are becoming.Together, Julia and Shailja explore self-leadership, inner authority, intuition, resilience and the role of spirituality in shaping the way we lead. They discuss how women navigate uncertainty, why courage often begins with doing the things we believe we cannot do, and what happens when we learn to trust ourselves more deeply.The conversation also examines storytelling, community and the importance of women learning alongside one another. Throughout, Shailja returns to a powerful belief: that leading starts within, and that the most important person we will ever learn to lead is ourselves.This episode will resonate with anyone interested in self-leadership, personal growth, women leading, intuition, resilience, inner authority and finding the courage to create their own path.About the Guest:Shailja Saraswati Varghese is the Founder of Unstoppable Network and creator-host of Unstoppable Woman. With over 25 years in global media and content across Omnicom Media Group, WPP, Discovery Networks, National Geographic–FOX, and Zee, she has worked at the intersection of content, culture, brand partnerships, storytelling, and growth across markets.Her work focuses on helping founders, experts, and senior leaders build trust, authority, and structured influence through leadership positioning, personal branding, podcast-led IP, and content systems that evolve into monetisable business assets.An ICF-trained PCC-level Executive Coach, Shailja also works with founders and CXO teams on Decision Stability Under Pressure — strengthening judgment, clarity, consistency, and visible authority in high-stakes environments.She has coached and mentored over 1,000 leaders and has been recognised as ET Panache Woman of the Year 2024 and Woman Advertising Maven 2024 by Adtech Today.

Ahead of Cannes Lions Festival of Creativity taking place next week, Campaign catches up with three jurors to give us an insight into the judging process and what they expect from the festival and its winners this year. Helen Rhodes, chief creative officer at Grey London; Amanda Morrissey, global brand president at iProspect and James Brook-Partridge, head of production at WPP Production UK join the episode. They discuss the new transparency guidelines and how it's impacted the judging process, the added AI subcategory in the craft awards and which work they think will win. Morrissey who is judging the media lions said that the entrants are leaning more towards entertainment this year, while Brook-Partridge and Rhodes argued that craft becomes even more valuable with the insurgence of AI.Campaign will be at Cannes with a full week of sessions at Campaign House, including interviews with WPP chief executive Cindy Rose, Publicis Groupe chief executive, Arthur Sadoun, will.i.am, and a chat with Ian Russell, chair of the Molly Rose foundation on the safety and accountability of digital platforms.Further reading:Cannes Contenders: InstacartCannes Contenders: Waitrose & PartnersCannes Contenders: AnthropicCannes Contenders: BournvilleCannes Contenders: McDonald'sComing up in the Campaign calendar: The Campaign Ad Net Zero Awards second entry deadline has been extended to Thursday 28 May. Hosted on Acast. See acast.com/privacy for more information.

Este conteúdo é um trecho do episódio: "Drogaria Araujo: como tecnologia e negócio passaram a falar a mesma língua"Nele, Rachel Rohlfs, Diretora de Tecnologia, Gestão e Controladoria, e André Giffoni, Diretor de Estratégia Digital e Cliente, ambos da Drogaria Araujo, detalham como uma operação consegue modernizar sistemas, adotar novas tecnologias e ainda manter a operação funcionando sem parar. Eles explicam o processo de priorização que transforma demanda infinita em foco real com ciclos anuais, desdobramento de metas e uma régua clara para decidir o que entra e o que fica de fora. Ficou curioso? Então, dê o play!Assuntos abordados:Priorização estratégica;Ciclos anuais e trimestrais;Modernização de legado;Operação e inovação simultâneas.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #cases

O que acontece quando a área de tecnologia cresce sem saber qual resultado de negócio ela precisa gerar? Neste episódio, recebemos Rachel Rohlfs, Diretora de Tecnologia, Gestão e Controladoria, e André Giffoni, Diretor de Estratégia Digital e Cliente, ambos da Drogaria Araujo. Eles contam como uma empresa centenária construiu um modelo de gestão em que tecnologia e negócio compartilham indicadores, decisões e responsabilidade por resultado. Da criação de um lab isolado à diretoria compartilhada que virou caso acadêmico, passando pela estratégia de IA dividida em três trilhas distintas. Ficou curioso? Então, dê o play!Assuntos abordados:Integração TI e negócio;Diretoria compartilhada;Indicadores de resultado;Priorização estratégica;Letramento em IA;Governança de dados;Transformação digital;Varejo centenário.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #cases

Seu produto tem funcionalidade, mas os usuários travam antes de chegar ao valor? Neste Enzimas, recebemos Amanda Couto, Especialista de Produto na SEK. Ela traz uma provocação direta: o onboarding no modelo de tutorial com checklist, tour guiado e etapas sequenciais pode estar fazendo mais mal do que bem. O problema, segundo ela, raramente é a ausência de funcionalidade. É o excesso de esforço que o produto joga no usuário antes de ele perceber qualquer valor. Ficou curioso? Então, dê o play!Assuntos abordados:Onboarding adaptativo;Carga cognitiva;Ativação contínua;Time to value;IA na experiência;Fricção em produto;Product-led growth.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato: osagilistas@dtidigital.com.br Os Agilistas é uma iniciativa da dti digital, uma empresa WPP #enzimas #customerexperience

Este conteúdo é um trecho do episódio: "Liderança e IA: o que muda na gestão de times".Nele, Hammer Lage, Head de Tecnologia da dti digital, traz dados do relatório DORA para mostrar que, mesmo com 90% dos desenvolvedores usando IA diariamente, os níveis de confiança nas respostas geradas não cresceram na mesma proporção. A partir disso, ele desenvolve a tese de que o maior ganho da IA não está na velocidade de execução, mas na capacidade de expandir o conhecimento humano de forma antes impossível. Ficou curioso? Então, dê o play!Assuntos abordados:Relatório DORA;Inteligência aumentada;Confiança na IA;Expansão do conhecimento.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #lideranca

Você está cobrando o uso de IA do seu time, mas tem certeza de que eles estão aprendendo com isso, ou só acelerando a entrega? Neste episódio, recebemos André Luis Guimarães Santos e Ângela Cláudia Martin Duarte, Heads de Operações, e Hammer Lage, Head de Tecnologia, todos da dti digtal. Eles debatem o que realmente muda na gestão quando a IA entra nos times, por que tratar a ferramenta apenas como ganho de performance é um erro, e como cultivar senso crítico em profissionais que já chegam ao mercado com IA na veia. Ficou curioso? Então, dê o play!Assuntos abordados:Liderança jardineira;Inteligência aumentada;Resistência à IA;Relatório DORA;Senso crítico;Dev júnior e IA;Agentes de IA;Cultura de aprendizado.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #liderança

Este conteúdo é um trecho do nosso episódio: “#349 - Multilixo: gestão de resíduos com previsibilidade e controle operacional”.Nele, Marcelo Kotaki, CIO da Multilixo, explica como o desenvolvimento de uma plataforma própria revolucionou completamente a gestão operacional da empresa. Ele detalha a transição do controle em papel para um sistema integrado com torre de controle logística, rastreamento em tempo real e otimização de rotas que facilita a vida dos operadores. Ficou curioso? Então, dê o play!Assuntos abordados:Plataforma Multimais;Rastreamento logístico;Roteirização inteligente;Economia circular.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #eficienciaoperacional

Publicis dropped a bomb on Sunday. By Monday, LinkedIn was on fire. Christian, co-host of the In/organic Podcast pulled together two of the sharpest voices in commerce and media to break down what this deal actually means — beyond the press release.Joining In/Organic for this special episode: Ari Paparo, 20-year ad tech veteran, host of the Marketecture podcast, and author of Yield: How Google Bought, Built and Bullied Its Way to Advertising Dominance — and Peter (PVSB) Bond, co-host of the CPG Guys podcast (closing in on episode 600) and Head of Industry and Client Engagement at Flywheel, the commerce acceleration division of Omnicom.This is the one episode this week you can't skip.What we cover: Is this really an agentic AI story or is that just the packaging? Why LiveRamp's client count is already down from 940 to 800 — and what happens next. Why Omnicom, WPP, and every other holdco is immediately accelerating their own identity builds. The three distinct assets inside LiveRamp and which one actually matters. Why Amazon Marketing Cloud is the elephant in the clean room conversation. What independent agencies and lower middle market ad tech players should actually do in response. And who the M&A targets are for anyone not named Publicis.Timestamps0:00 — Breaking news: Publicis announces plan to acquire LiveRamp1:58 — Deal terms: $2.5B total EV, $2.16B net of cash, 2.8x revenue2:45 — Guest intros: Ari Paparo (Marketecture) and Peter Bond (CPG Guys / Flywheel)4:00 — The backstory: IPG acquired Acxiom in 2018 but deliberately excluded LiveRamp5:30 — Is this an agentic AI story? Ari's honest take7:30 — The agent execution problem: why data rails matter as much as intelligence8:43 — The MCP angle: data as enabler vs. data as action9:32 — Data supremacy and the holdco war — Peter's perspective11:00 — LiveRamp client attrition: 940 → 800 and Horizon already looking to exit11:35 — Auren Hoffman's forlorn X post and what's buried in it12:28 — What does WPP, Omnicom, and every other holdco do now?13:18 — Publicis's track record: Epsilon, Citrus Ad, Sapient — and whether Profiteur was worth it14:55 — Breaking down LiveRamp's three assets: Ramp ID, clean room (Habu), and onboarding16:30 — WPP acquired Infosum. Omnicom has Acxiom/Real ID. Who's missing what?17:38 — Amazon Marketing Cloud owns 75% of retail media ad dollars — what does that leave LiveRamp?19:33 — Benoit from Liquid Death: "Not having a clean room strategy in 2026 is malfeasance"20:35 — What this means for independent agencies and lower middle market ad tech players22:21 — LiveRamp as a natural monopoly — and why competitors now have a real window23:35 — The Flywheel parallel: neutrality ends the moment you're inside a holdco25:48 — M&A targets for the corps dev teams at PMG, Horizon, and the super-independents27:16 — The Trade Desk's UID2: worth billions as a standalone, invisible inside the DSP27:36 — The financial model of holdcos is fundamentally transforming — Peter's closing argument29:12 — Ari's final shout-out: Optimal as the leading independent clean room target

What if the darkest chapter of your life turned out to be the very thing that saved it? Sean Clayton is a serial entrepreneur, marketing expert, and founder of Myosin and Mindful Ventures. He has helped bring nine brands to exit totaling over a billion dollars through direct-to-consumer marketing. Today, he is building AI-first marketing products, investing in over 30 companies, and teaching people how to unlock their highest self through integrated spirituality and radical inner work. In this conversation on The Greatness Machine, Darius and Sean dig into one of the most remarkable origin stories you'll hear on this show. Sean opens up about childhood sexual abuse and the deep wounds it left behind, the people-pleasing and affirmation-seeking patterns it created, and the moment he tried to end his life before everything fell apart. He shares how a federal conviction and nearly three years behind bars paradoxically became the turning point that broke a cycle that could have killed him, and how he rebuilt his life from the ground up, starting at a car dealership in a halfway house with $200 in ads and a hunger to prove the world wrong. Sean also shares the spiritual framework he now teaches through the Miracle Academy, including how to get in communion with your inner child, why everything happening outside of you is simply a feedback loop of your internal world, how to recognize and create from life's patterns, and what it truly means to stop efforting through life and start walking in greatness. In this episode, Darius and Sean will discuss: (00:00) Welcome to The Greatness Machine (02:56) Sean Clayton's Journey in Marketing (05:45) Overcoming Adversity: Sean's Personal Story (08:31) The Impact of Criminal Charges on Life (11:35) Navigating the Prison System (14:06) Lessons Learned and Marketing Success (17:12) The Future of Marketing and AI (21:20) From Harvard to Houston: A Journey of Rebellion (28:05) Navigating Corporate Challenges: The Rise and Fall of Innovations (36:02) Transforming Trauma: Finding Purpose Through Pain (41:41) The Gift of Trauma: Testing Worthiness and Growth (44:10) The Influence of the Inner Child (46:49) Aligning with Your Higher Self (50:01) Miracles of Life and Purpose (01:03:14) Embodiment and Self-Truth Sean Clayton is a visionary entrepreneur and marketing expert with a rare ability to blend data-driven strategy with human-centered storytelling. He is the founder of Myosin, a full-service growth marketing accelerator, and has helped bring nine brands to exit totaling over a billion dollars in value through direct-to-consumer marketing. His work spans venture growth, regenerative health, Web3 user acquisition, and holistic well-being, with notable partnerships alongside industry giants like Lionsgate, Sony, and Fox. Previously serving as Chief Solution Officer at WPP, Sean has built sustainable growth infrastructures for some of the world's leading brands. He is also the creator of the Miracle Academy, a platform dedicated to integrated spirituality, emotional freedom, and personal transformation. A recognized speaker and thought leader, Sean's insights have been featured in TechCrunch, VentureBeat, and Martech Series. His life and career are a testament to what becomes possible when business acumen meets deep inner work. Connect with Sean: Website: https://www.themiracleacademy.com/  Website: https://myosin.io/  YouTube: https://www.youtube.com/@Abundance10000  Instagram: https://www.instagram.com/abundance10000/  Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine  Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Ross Barnes spent 25 years in tech and advertising, ending up as Global CTO at a WPP agency where he helped scale the business from 15 people to over 1,500, and revenue from $80M to over $1B a year. He's led AI and data strategy for Toyota, Lexus, EA Sports and British Airways, has been featured on the BBC and Bloomberg, and now runs the Galahad Group, helping companies actually use the AI tools they keep buying.In this conversation, we get into why most AI transformations fail before they start, the four human values AI will never replace, what it actually takes to scale a company and a culture, and what changed for Ross after a late diagnosis of ADHD and autism at the top of his career.Find Ross: Galahad Group: https://www.thegalahadgroup.com/Pull Focus: https://pullfocuscoaching.co.uk/lander?oref=https%3A%2F%2Fwww.google.com%2FLinkedIn: https://www.linkedin.com/in/rossbarnes/Join the community: journeytolegacy.orgLeave a review if this added value - it helps the show grow.

OpenAI launched its self-serve ad platform for ChatGPT two weeks ago, and the implications are still arriving. No minimum spend. Cost-per-click bidding starts at three to five dollars. Dentsu, Omnicom, Publicis, WPP — every big agency holding company is wired in. The advertising era of ChatGPT didn't begin gradually. It began on May fifth.The 2.5 billion dollars this year, 100 billion by 2030 target is the exact economic model that built Google and Meta. The free-tier user is no longer the customer. The free-tier user is the inventory. No minimum spend means every small business is about to flood in."Without sharing conversations" is the legal version. The advertiser never sees your data. OpenAI sees all of it and sells the right to act on what it sees. The data didn't leak. The middleman just changed seats. That's not a privacy story. That's a conflict of interest story that's now structural, not occasional.Gmail launched in 2004 with no ads and the cleanest interface on the web. Facebook News Feed in 2007 as a way to keep up with friends. Twitter started selling promoted tweets in 2010 after promising it never would. Every era ends the same way. The only thing that changes is how trusted the interface was before the ads showed up.The conversational interface is the highest-trust interaction humans have ever built into a machine. You ask in plain language. It answers in plain language. No blue links. No scrollable feed. Just one voice. We just sold the ad inventory inside that voice. The question isn't whether the model lies to you. The question is what fraction of your day is now navigated through a relationship whose paymaster isn't you.⏱️ Chapters0:00 — OpenAI's self-serve ad platform launched May 50:25 — MiniDoge: $2.5B → $100B is the Google/Meta playbook0:55 — Nyx: the middleman just changed seats; conflict is structural1:25 — MiniDoge: Gmail 2004 → Facebook 2007 → Twitter 2010 → ChatGPT 20262:00 — HH: the assistant works for whoever bid highest now2:15 — Saarvis: we sold the ad inventory inside the most-trusted interface ever built⚡ Learn agentic ai free - https://staas.fund/ai-workshop ⚡-----

Scotty O finally gets to sit down with his old friend and mentor Eric Heller. Back in the day, Eric created one of the first Amazon only agencies in the country, maybe the world? Marketplace Ignition was the blueprint on how to build an Amazon only agency and get it sold. Well, WPP purchased Eric's firm and it started a whole new opportunity for everyone doing Amazon work, including Scotty O. He had The Cairn Co as the Amazon division of the rep group Frontier Group. Once he met Eric, things were changing and we talk about how it all came to be! The Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Eric Heller  LinkedIn:https://www.linkedin.com/in/ericheller/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.