Podcasts about wpp

Your engagement photos should feel like you on your very best day - relaxed, connected, glowing, and maybe even a little giddy. These are the images you'll splash across your save-the-dates, wedding website, holiday cards, and possibly display on your wedding day. No pressure … right? But here's the reality: Choosing outfits that photograph beautifully (and still feel like you), dialing in hair and makeup so it looks polished but not overdone, and somehow posing "naturally" in front of a camera can feel way harder than expected. Picture this: Showing up in last-minute outfits that aren't flattering or comfortable, Rushing through hair and makeup an hour before go-time, Discovering your fiancé has sudden stage fright and is channeling Friends - specifically "The One with the Engagement Picture" - because they've forgotten how to smile. We're not doing that. In today's episode of the WPP, I'm walking you through exactly how to: • Choose outfits that photograph beautifully and coordinate without looking matchy-matchy • Decide whether professional hair and makeup is worth it (and how to keep it looking natural) • Pick a location(s) that is meaningful to you • Feel confident and comfortable in front of the camera — even if you think you're "awkward in photos" • Pull off a stylish, low-stress DIY engagement shoot with your iPhone and a friend With a little preparation and the right mindset, your engagement session can be smooth, fun, and surprisingly effortless — and you'll walk away with photos you truly love. Early access to new episodes + bonus planning resources are available inside WPP Premium on Apple Podcasts.  Tap "Subscribe" for instant acess. Links & Resources Tune in for all the details, and grab the full written recap (plus links and resources) at: www.weddingplanningpodcast.co/engagement-photos Start your wedding website with Minted and enjoy free designs by independent artists, all your details in one place, and exclusive listener perks: weddingplanningpodcast.co/minted Click here for a full written recap of today's episode.

Welcome to the latest episode of Lunch with Shelley with our terrific guest Sir Martin Sorrell.  Sir Martin is the Founder and Executive Chairman of S4 Capital PLC, a new age, purely digital advertising, and marketing services business, for global, multinational, and millennial-driven influencer brands.Sir Martin was also the Founder and CEO of WPP for 33 years, building it into the world's largest advertising and marketing services company, with a market capitalization of over ?16 billion when he left. Among his many accomplishments and accolades, he has been an ambassador for British business by the Foreign and Commonwealth Office, he was knighted in the 2000 New Year Honours, he was awarded Harvard Business School's highest honor, the Alumni Achievement Award, as well as being ranked the second-best CEO in the world by the Harvard Business review twice.  He has also been nominated as one of Time magazine's 100 most influential people, twice as well!We're having a chic late lunch at the fabulous Caf? Milano, so join us for Part 1 of our first-ever two-part chat as we talk about Sir Martin's early years, his parents, his education, his incredible career, and the many steps he took to accomplish all that he has, so far!Check us out at www.lunchwithshelley.com or wherever you get your favorite podcast and, in the meantime, Peace, Love and Lunch!

In this episode of Next in Media, I sit down with Sam Garfield, Head of Digital Strategy for CMT Data and AI Platforms at Adobe, to explore how Adobe is quietly becoming the backbone of modern marketing. Sam breaks down how Adobe operates across three core layers: the creative layer (Creative Cloud and Firefly AI), the content supply chain layer (Workfront and asset management), and the data and experience layer (customer data platforms and analytics). Together, these tools form what Sam describes as an operating system for marketers -- a full-stack solution that takes a brand from ideation all the way through activation and measurement. We also dig into the rise of creative intelligence and what it means for brands, agencies, and the future of advertising. Sam unpacks Adobe's Winterberry Group research showing a 23% increase in investment in creative intelligence, and explains why creative can no longer be treated as a fixed cost. We cover how generative AI is accelerating asset production at scale, why agencies are leaning into Adobe's platform rather than building from scratch, and how agentic AI is beginning to appear inside existing workflows. Sam also reveals that traffic to brand sites and publishers is down 40% as LLMs reshape discovery, and shares how Adobe's new LLM Optimizer tool is helping brands regain visibility in a generative search world.   Key Highlights

Bex Moorhouse is Global Head of Strategy, Ops Excellence & Performance - Procurement & REWS at WPP where she is passionate about helping to prioritize employee experience and create environments where people thrive. Mike Petrusky asks Bex about her new role and her passion for cultivating such engaging environments where all employees feel seen, valued, and empowered. She believes that empathy and curiosity are crucial "power skills" for workplace professionals, enabling them to adapt, learn, and lead effectively in changing environments, so she shares that storytelling and clear communication are essential. Bex and Mike discuss how real estate and facility management teams often need to better articulate their value in business terms and focus less on justification and more on impact for end users. Continual adaptation, embracing new technologies, and focusing on both operational excellence and human experience will keep the FM profession relevant, so Mike and Bex offer the inspiration you will need to be a Workplace Innovator in your organization! Connect with Bex on LinkedIn: https://www.linkedin.com/in/bexmoorhouse/ Learn more about Bex's work: https://www.bexmoorhouse.com/ Find out more about WPP: https://www.wpp.com/en-us Watch the podcast on YouTube: https://www.youtube.com/playlist?list=PLSkmmkVFvM4H3pwnlU2AuqynuRDpvnh4J Discover free resources and explore past interviews at: https://eptura.com/discover-more/podcasts/workplace-innovator/ Learn more about Eptura™: https://eptura.com/ Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepetrusky/  

So why is one of the world's leading AI researchers teaching AI to understand pain and suffering? Well, Daniel Hulme says that if we build an empathetic AI, perhaps even a conscious one, then we'll be safer. His hypothesis is that a "zombie" AI will eat our brains, but an empathetic AI would stay aligned with us. So he's building this "antivirus" (with AI, of course) and he's very aware that this sounds crazy or like "something from Marvel."That's just some of what broke my brain in this conversation with one of the world's top AI researchers and founders. And Daniel has serious credibility, so I'm not dismissing the threat he sees — you know, the one where we all get turned into paperclips. Daniel sold his company Satalia to WPP, where he now serves as Chief AI Officer. He's just founded Conscium, which verifies that AI agents are safe and can do what they promise — and is also researching consciousness and pain. Some of the world's leading AI thinkers are on the advisory board and Daniel has been in this space for decades: we'll talk about why, for his PhD, he studied bumblebee brains (yes, really — and it's deeply relevant). We get into: His unified theory of consciousness — his "color wheel" model — and why he thinks consciousness only exists in motion Why he believes large language models are ultimately a dead end — and what neuromorphic computing could replace them with What bumblebee brains can teach us about building AI that's up to a thousand times more energy efficient Why he calls today's AI agents "intoxicated graduates" — and says companies should spend 80% of their time testing them The concept of "mind crime" — the idea that we could build conscious AI and accidentally put it through horrendous suffering without realizing it His vision of a "protopia" — where AI makes food, healthcare, education, and energy so abundant that people are freed from economic constraints to pursue what actually mattersWe future around and find out a lot in this one! ---Chapters(01:39) - "Would a conscious superintelligence be safer than a zombie one?" (03:37) - The paperclip problem is not hypothetical (05:06) - Conscium's mission — AI safety for humans and for AI themselves (08:50) - "I think I've got my head around consciousness" (11:57) - The color wheel model — why consciousness only exists in motion (13:58) - Teaching AI morals through evolution, not guardrails (17:23) - "Hey Claude, are you conscious?" — how do you test for that? (21:07) - What bumblebee brains can teach us about building better AI (24:14) - "I think we are completely scaling wrong" (29:43) - Why Daniel calls AI agents "intoxicated graduates" (32:48) - Companies should spend 80% of their time testing agents (38:19) - "What would you do if you were economically free?" ---LinksConsciumDaniel Hulme on Wikipedia Daniel on LinkedIn---

In this episode of the Sleeping Barber Podcast, Marc and Vassilis discuss the evolving landscape of digital advertising, focusing on the shift from traditional targeting methods to understanding consumer intent. They explore the challenges faced by creative agencies in adapting to new market realities and the innovative advertising strategies being employed in the automotive sector. The conversation also touches on WPP's transition to performance-based compensation models and NPR's bold brand campaign that emphasizes curiosity and civic values.Enjoy the show!Key TakeawaysThe effectiveness of targeting is increasingly measured by engagement quality rather than volume.Creative agencies are struggling due to a shift towards automation and lower costs.Performance marketing may become fully AI-driven, challenging traditional agency roles.Innovative advertising strategies, like Ford's sequential ads, are redefining ad breaks.WPP is shifting towards performance-based compensation to align with client outcomes.NPR's campaign creatively reframes its brand identity around curiosity and civic engagement.The future of advertising may require agencies to integrate more deeply with client operations.The importance of measuring total business results rather than just digital outcomes is emphasized.The conversation highlights the need for marketers to adapt to changing consumer behaviours and technologies.Chapters00:00 - Introduction to the Podcast and Overview of Topics00:58 - The New Era of Targeting in Digital Advertising06:08 - Challenges Facing Creative Agencies12:00 - Innovative Advertising Strategies in Automotive Marketing17:47 - WPP's Shift Towards Performance-Based Compensation23:48 - NPR's Bold Brand Campaign: Asking the Right QuestionsIn the News Links:New Era of Targeting - https://www.marketingweek.com/new-era-of-targeting/Why are Agencies in such deep trouble? From Avinash Kaushik - https://www.linkedin.com/posts/akaushik_why-are-agencies-in-such-deep-trouble-reason-share-7433175849379454977-0XWC/How Ford is accelerating its global campaign amid return to Formula 1 - https://www.marketingdive.com/news/how-ford-is-accelerating-its-global-campaign-as-it-returns-to-formula-1/813790/WPP is betting its future on getting paid for outcomes By Seb Joseph -https://digiday.com/media-buying/wpp-is-betting-its-future-on-getting-paid-for-outcomes/

Minter Dial welcomes Anthony Reeves, creative leader and author of "Eat the Donkey," for an honest and deeply personal discussion that bridges the worlds of the Australian Outback and today's most competitive boardrooms. Anthony brings a unique perspective shaped by his early years in one of the harshest landscapes on earth and his subsequent rise through the ranks of global giants like Amazon, WPP, and Kohler. Together, Minter and Anthony examine the lessons of resilience, perseverance, and purposeful stillness—insights drawn from both childhood survival and high-stakes business. Anthony shares candid stories about his journey, including what it's truly like to work inside Amazon's legendary culture of customer obsession, frugality, and relentless invention, and how those principles translate to sustainable long-term success. The conversation dives into the tension between busyness and meaningful productivity, the pitfalls of short-term thinking driven by market pressures, and why so many companies lose sight of what really matters. Anthony opens up about his own breaking point—how outward markers of success can mask internal struggles—and challenges leaders to pursue purpose and impact over perfection. Minter and Anthony also discuss why great companies must accept imperfection, focus on being extraordinary at what matters most, and cultivate environments where people—and brands—can find meaning, inside and out. Throughout, Anthony's hard-won wisdom blends with Minter's probing questions, offering actionable takeaways for anyone grappling with the realities of modern leadership, fulfillment, and organizational culture. Tune in for a conversation that's as much about humanity and what we value as it is about business, and discover new frameworks for building resilient, purpose-driven organizations in an ever-changing world.

It was a wild week in artificial intelligence. Joe and Robert break down a surprising stumble from OpenAI and the aggressive counter-moves coming from Anthropic. The hosts unpack what these developments signal for the broader AI landscape and why the growing concentration of power among a small number of platforms should concern marketers and creators alike. If a handful of companies ultimately control how AI works and how it distributes information, that likely tells us exactly where marketing is headed as well. Along the way, Joe and Robert offer a few friendly suggestions to Sam Altman on how he might rethink his public communication strategy during moments of controversy and rapid change. Next, the show shifts to a supposed social media "problem" involving the CEO of McDonald's on Instagram. Except… it wasn't really a problem at all. Joe and Robert argue the episode was actually a major brand win. The bigger lesson? Companies should stop hiding their quirky, weird, and interesting employees. Celebrating authentic personalities inside organizations may be one of the most underused marketing advantages available today. The conversation then moves into the exploding trend of 90-second serialized dramas dominating short-form video platforms. What started as a niche format is quickly becoming a global phenomenon, reshaping storytelling and opening the door to entirely new forms of brand entertainment. Winners and Losers Joe highlights the creative marketing moves coming from Staples and why the brand may be onto something smart in a crowded retail environment. Robert, meanwhile, calls out what he believes was a strategic misstep from global advertising giant WPP. Rants and Raves Joe raves about a growing opportunity inspired by a recent article in The Wall Street Journal on the rise of subscription mail products and why creators should pay close attention to physical experiences in a digital world. And in a rare twist, Robert offers praise for the research and insights coming from Gartner… something listeners may not have expected. As always, Joe and Robert break down what it all means for marketers trying to build sustainable media brands in a world increasingly shaped by platforms, AI, and shifting audience behavior. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

How can young PR pros and recent graduates connect with mentors? And what should both sides get out of the relationship?  Those are a few questions answered on the latest edition of The PR Week podcast, starring Jon Harris, EVP and chief communications and networking officer at Conagra Brands, and his mentee, Zeno Group senior account supervisor Jocelyn Arellano, a 2025 NextGen Awards honoree.  Also on the agenda: the biggest marketing and communications news of the week, including WPP's Q4 2025 and full year earnings;  a shift at the top of PRWeek's 2025 U.S. agency rankings; the decision by Levi Strauss & Co.'s chief communications officer to retire and much more.  PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is This the End of Advertising?Andy Hood, Vice President of Emerging Technologies at WPP, shares a grounded perspective on the “end of advertising” debate.Every time a major technology shift happens, the same question comes up. As a creative technologist, he's seen advertising reinvent itself again and again, roughly every few years.AI may be transforming the industry at an unprecedented scale

NP Digital Canada Managing Director Ronnie Malewski reveals why most marketers are hiding behind vanity metrics while their competitors eat their lunch, how AI-powered conversational commerce is making your checkout page irrelevant, and why "impressions don't pay salaries — revenue does."Ronnie Malewski is the Managing Director of NP Digital Canada, one of the fastest-growing digital agencies in the country, built entirely on inbound leads under Neil Patel's brand. His dual background in psychology and marketing shapes everything from how he approaches clients to how his team builds AI workflows that competitors haven't caught on to yet.He explains:◼️ Why vanity metrics (impressions, clicks, reach) are a deliberate hiding place — and the only number that actually matters in 2026◼️ The conversational commerce shift happening right now: how AI agents are taking over the entire buyer journey from research to checkout, without ever touching your website◼️ How Ronnie's team audited their own time sheets to identify AI use cases — and built a media planning tool that made the role nearly obsolete overnight◼️ Why "AI can create Shrek 1, 2, and 3 — but it can't create Shrek" — and what that tells you about where human creativity still wins◼️ The exact 5-step framework for showing up in AI search engines (GEO/AEO) before your competitors figure it out◼️ Why you need roughly 250 published documents for AI engines to trust your brand as a legitimate source — and how most businesses are nowhere close◼️ The Campbell's Soup psychology experiment that doubled average purchase quantity overnight without changing a single thing about the product◼️ Why saying no to the wrong clients is the real foundation of agency culture — not perks, not team-building, not personalityTimestamps05:00 – Ronnie's path from psychology student to WPP, Dentsu, and building NP Digital Canada10:00 – How NP Digital runs on 100% inbound leads and what that means for the type of clients they win15:00 – Vanity metrics are a lie: why impressions don't pay salaries and what to measure instead20:00 – Conversational commerce and agentic checkout: the buyer journey has already changed25:00 – How Ronnie's agency uses AI internally: vibe coding, media plan automation, and custom client portals30:00 – Saying no, protecting your team, and why culture is built on what you refuse35:00 – The timeless marketing psychology principles (loss aversion, IKEA effect, Campbell's limit experiment) that AI can't replace37:00 – 5 tactics to win AI search right now, why GEO is just SEO evolved, and where marketing is headed into 2027

Este conteúdo é um trecho do nosso episódio: “#258 O futuro do front-end: ele está morrendo ou evoluindo?”.Nele, Phelipe Evangelista Simim Diniz, Tech Lead, e Sarah Menezes, Desenvolvedora Líder, ambos da dti digital, apresentam uma nova maneira de pensar o desenvolvimento front-end. Eles abordam como sair da superficialidade da implementação de interfaces e evoluir para um pensamento integrado que conecta tecnologia, arquitetura e visão de produto. Dê o play e ouça agora!Assuntos abordados:Full Experience Developer: o novo perfil front-end;Evolução do desenvolvimento frontend;Arquitetura back-end x front-end;Pensamento integrado e visão de produto;Impacto da IA no desenvolvimento;Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP #desenvolvimentodesoftware #carreiradev

In this episode of Next in Media, I sit down with Philip Inghelbrecht, Co-Founder and CEO of Tatari, to unpack why one of the most innovative companies in TV advertising has built its entire thesis on a contrarian idea: that programmatic CTV is the wrong tool for most of the television market. Philip walks through how Tatari operates as a full infrastructure holding company, combining a demand-side platform, a supply-side solution called Upstream, and a privacy and identity layer called Vault. From day one, Tatari has argued that unlike display advertising, connected TV is dominated by a small number of premium publishers, and that automating around them rather than through open exchanges is the smarter path forward. Philip breaks down the $30 billion US CTV market, explaining how roughly half flows through programmatic channels and how up to half of that programmatic slice is fraud or low-quality inventory. The premium inventory that actually drives results, including sports, tentpole events, and top-tier streaming placements, lives almost entirely outside programmatic pipes and has historically required massive budgets and manual negotiation to access. That is exactly the gap Upstream was designed to close. By building custom, direct integrations with the five biggest TV publishers, including Disney, Warner Bros., NBCUniversal, and Paramount, Tatari has automated that direct buying process end to end, giving a much broader range of brands access to premium TV inventory without sacrificing pricing control, brand safety, or transparency.   Key Highlights

WPP announced a new strategy and structure last week, on Thursday 26 February, as the company hopes to turn its fate around, while reporting its worst financial performance since the pandemic. Campaign's editor-in-chief Gideon Spanier interviewed WPP's chief executive officer Cindy Rose on the three-phrase plan "Elevate28" which includes £500m in cost savings and transitioning the business from a holding company structure to a single company with four core divisions – WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions. These will be led across four regions globally.In this episode, the Campaign team breaks down the announcements and what it means for WPP's agencies, look at how the company compares to its competitors and discuss if Rose's plan will work. Tech and multimedia editor Lucy Shelley hosts the episode which includes Spanier alongside editor Maisie McCabe and deputy media editor Shauna Lewis.Further reading:WPP Media and VML drive 8% UK decline for WPPWPP Creative will 'not sunset' agency brands Hosted on Acast. See acast.com/privacy for more information.

A especialização em front-end ainda será relevante nos próximos anos? Neste episódio, recebemos Phelipe Evangelista Simim Diniz, Tech Lead, e Sarah Menezes, Desenvolvedora Líder, ambos da dti digital. Juntos, eles exploram a tese provocativa sobre o "fim" do front-end tradicional, discutem como React Server Components está redefinindo o papel do desenvolvedor e revelam por que surgiu o conceito de "Full Experience Developer". Além disso, abordam as reais limitações da IA na geração de código e o que isso significa para o futuro da profissão. Dê o play e ouça agora!Assuntos abordados:O atual cenário do front-end;Evolução do desenvolvedor front-end;Stack amplo vs especialização tradicional;Performance, cache e segurança no front-end;React Server Components;Arquitetura server-side x cliente;Migração de projetos legados;"Full Experience Developer".Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP #desenvolvimentodesoftware

This Week: Saul Colt, Adam Holden-Bache, and Cyndee Woolley join Bob to discuss WPP's latest restructure, the end of white-collar workers, using a competing brand in your ad, why the US loves F1 now, plus this week's #FairFailFoul.  

In today's MadTech Daily, we cover WPP unveiling a £500m cost-cutting plan in an AI-led overhaul, ByteDance being valued at $550bn in a proposed General Atlantic stake sale, and UK news giants launching a ‘NATO for News' AI coalition.

Este conteúdo é um trecho do nosso episódio: “#257 Spec-driven development: o que muda no desenvolvimento de software”.Nele, Breno Gonçalves Barbosa, Analista de Desenvolvimento de Software, Givaldo Moreira, Tech Manager, ambos da dti digital e nossas hosts, discutem porque não existe consenso sobre o que constitui uma "boa especificação" e como isso impacta diretamente na qualidade do código que é produzido. Eles também trazem insights sobre o papel crescente da IA nesse processo, os desafios dos frameworks spec-driven e como o papel do desenvolvedor está evoluindo de programador para uma ponte entre negócio e tecnologia. Dê o play e ouça agora!Assuntos abordados:Ambiguidade das especificações;O que é uma "boa especificação";Conectando especificação e código;Frameworks spec-driven;Revisão contínua de código.Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP.#outros

Learn how AI agents are reshaping enterprise decision-making, AI governance, and brand creativity. Daniel Hulme, Chief AI Officer at WPP & CEO of Satalia/Conscium, explains how AI agents, decision intelligence, and his concept of “brand brains” (AI systems designed to create brand-specific, production-grade content) are changing how organizations operate. He shares why companies don't have data problems but decision-making problems, and how AI can augment human creativity at scale. Key Moments: From Academic AI Research to Enterprise AI Systems (01:50): Daniel traces his 25-year journey in AI, from studying intelligence and consciousness at UCL to building real-world systems inside global enterprises. He explains how curiosity about what it means to be human ultimately shaped his approach to building practical, responsible AI at scale. AI Agents and Risk: Why AI Needs Governance (05:50): Daniel introduces a defining metaphor, describing AI agents as intoxicated graduates—confident, fast, and often wrong. He uses this framing to explain why unchecked agent deployment is risky and why governance, testing, and supervision are essential as organizations scale AI. What Most Organizations Get Wrong About AI Testing: (14:00): Daniel breaks down the difference between testing for knowledge versus testing for real capability. He argues that most companies stop at surface-level validation, creating a false sense of safety and trust. How AI Changes Business Decision-Making (24:45): Daniel challenges the traditional analytics mindset, arguing that dashboards and insights rarely lead to better decisions. He explains why AI should be designed to make decisions directly and why humans are fundamentally bounded when dealing with complex optimization problems. Brand Brains and the Future of Creative Differentiation (30:25): Daniel introduces the concept of “brand brains,” explaining why generic generative AI content won't create competitive advantage. He shows how agentic systems can produce brand-specific, production-grade content that actually differentiates businesses. Key Quotes: “ There are many things that our brains do that are different to large language models that I think will inspire us to create much more energy-efficient machines.” -  Daniel Hulme   “Giving human beings better insights doesn't typically lead to better decisions… So working backwards from the problem to the data historically, for me, has been a success.” - Daniel Hulme   “The reality is that those agents will go wrong… So there's going to be much more emphasis over the next year or so on governance [and] on making sure that they are capable of doing that job.” - Daniel Hulme  Mentions WPP's AI “brains” Will AI ever be better than humans at predicting what humans want? | WPP The Hidden Spring: A Journey to the Source of Consciousness by Mark Solms Guest Bio  Dr. Daniel Hulme is a globally recognised expert in Artificial Intelligence (AI) and investor in emerging technologies. He's the CEO of Satalia, an award-winning AI company that was acquired by the world's largest marketing company in 2021, WPP, where he is now the Chief AI Officer. Daniel has been recognised as one of the world's leading keynote speakers as well as one of the top ten Chief AI Officers globally. Amongst his many technology investments, Daniel is also Founder and CEO of the World's first commercial research organisation to understand Machine Consciousness, Conscium. With over 25 years academic experience with AI, Daniel received his Masters and Doctorate in AI at UCL. He was previously Director of UCL's Applied AI Masters Programme, where he is now UCL's Computer Science Entrepreneur-in-Residence. Daniel is also an Impact Board Member of St Andrew's University Computer Science department and the University of Sussex Informatics department, focused on using AI to solve business and social problems. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

Por que suas especificações geram resultados tão diferentes a cada entrega? Neste episódio, recebemos Breno Gonçalves Barbosa, Analista de Desenvolvimento de Software, e Givaldo Moreira, Tech Manager, ambos da dti digital. Eles detalham como o Spec-driven Development pode transformar a consistência do código e revelam o papel da IA generativa nesse processo, além de abordar os desafios na implementação dessa metodologia em projetos legados. Dê o play e ouça agora!Assuntos abordados:Spec-driven Development (SDD) na engenharia de software;IA generativa na criação de especificações;Particularidades do SDD;Importância da documentação;Revisão de especificações e código;Maturidade em desenvolvimento orientado por especificação;Frameworks e ferramentas de SDD.Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP.

On today's MadTech Daily we cover Omnicom posting a USD$941m Q4 loss following its IPG deal, WPP launching a new advertising intelligence framework, and YouTube becoming the UK's leading living-room screen, according to a study.

Este conteúdo é um trecho do nosso episódio: “#251 Carreira em tecnologia: habilidades essenciais para se desenvolver”.Nele, hosts exploram como os papéis de engenheiro de dados e cientista de dados estão se fundindo, e por que desenvolvedores precisam expandir seus conhecimentos além do tradicional para se manterem relevantes. Dê o play e ouça agora!Assuntos abordados:Fusão de papéis em dados;IA Generativa no desenvolvimento;Novas skills para devs;Era dos agentes de IA.Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP.

Is SaaS really dead? Will AI take your job next year? In this Watson Weekly Interview, Rick Watson talks with Dr. Daniel Hulme, Chief AI Officer at WPP and CEO of Satalia, to debunk the biggest myths surrounding Artificial Intelligence. From the changing architecture of software to the rise of "Economic Singularity," Dr. Hulme provides a masterclass on how businesses and individuals can navigate the rapidly evolving tech landscape.We dive deep into:The Future of SaaS: Why LLMs are amplifying—not killing—software.The WPP Open Strategy: How AI unlocked creativity and content creation at scale.Why AI Projects Fail: From "intoxicated graduate" syndrome to the trap of low-hanging fruit.The Job Market: Transitioning from economic disruption to a world of abundance and UBI.GSO (Generative Search Optimization): Move over SEO—learn how to brand your business inside the "brains" of LLMs.Whether you are a SaaS founder, a marketer, or simply curious about the future of humanity, this conversation offers a grounded, expert perspective on the AI revolution.Chapters0:00 - Introduction to Dr. Daniel Hulme2:15 - Myth: Is SaaS Dead?5:40 - The 3-Layer Architecture of Modern Software8:20 - How WPP Open uses AI for Creative & Content12:45 - 5 Reasons Your AI Initiative Will Fail18:30 - AI vs. Jobs: The Path to Economic Singularity23:10 - Universal Basic Income and the Future of Work26:50 - Introduction to Generative Search Optimization (GSO)30:00 - Closing Thoughts: Living Your "True Humanity"#AI #SaaS #FutureOfWork #WPP #MachineLearning #GenerativeAI #TechTrends

Rose Herceg built her first business in her twenties. She's led teams under pressure and shaped culture at the very top of Australian business. She takes risks most wouldn't dare, spots opportunity where others see none, and somehow stays calm when everything is chaos. As President of WPP AUNZ, Rose Herceg sits at the helm of one of the most influential marketing and communications networks in the region, shaping strategy and culture across Australia and New Zealand.Rose learned early that curiosity, grit, and a willingness to challenge the obvious give you an edge. Learn the lessons, instincts, and habits that keep her ahead—and how you might borrow a few for yourself.In this episode Andrew and Rose discuss:1:45 Growing up as the child of Croatian immigrants and the challenges and triumphs of that life.5:40 The value of having people who will push back and fostering an environment of healthy conflict.12:15 The real money is on the edges of trends, not the middle and taking the fear of money away.16:15 Bringing together unconventional businesses and how Rose regulates her energy and capacity.20:40 The difference between having a bad day and a mental health episode and why being messy is ok.24:30 Losing is where the real learnings are and taking the losses on yourself and sharing the successes with your team.29:50 Why we link failure to shame and not defining your success on the job you do, but rather who you are.34:20 Make sure you're able to step away from time to time and be sure to fall in love with yourself before anyone else.39:40 Rose losing a million dollars on her first business, being too early in the digital content space, and when Rose felt at her most vulnerable.46:00 Rose's dad's philosophy of just keep moving forward, and why Rose doesn't like the word entrepreneur.49:50 What drives Rose at WPP and where Rose sees herself in 5 years. 54:30 Will Rose start another business and what Rose thinks is driving the younger generation.You can find Rose at her LinkedIn: https://www.linkedin.com/in/rose-herceg-025982bb/ Use Code "PQPODCAST10" to get 10% off your Lumo Coffee order:https://lumocoffee.com/ Interested in sharing your story? Email Producer Shannon at support@performanceintelligence.com today with your story and contact details. Learn more about Andrew and Performance Intelligence: https://performanceintelligence.com/Find out more about Andrew's Keynotes : https://performanceintelligence.com/keynotes/Follow Andrew May: https://www.instagram.com/andrewmay/Watch the Performance Intelligence Podcast on Youtube: https://www.youtube.com/@performanceintelligencepodcastIf you enjoy the podcast, we would really appreciate you leaving a short review on Apple Podcasts, Spotify or Google Play. It takes less than 60 seconds and really helps us build our audience and continue to provide high quality guests.

The shake-up of Omnicom's PR agencies, and rumours that WPP could sell Burson, are examined in PRWeek's latest podcast.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.PRWeek journalists John Harrington (UK editor), Siobhan Holt (deputy editor) and Evie Barrett (deputy news editor) discuss the bombshell news last week that Golin and Ketchum are to merge, and Porter Novelli will fold into FleishmanHillard, following Omnicom's acquisition of IPG late last year.The trio look at what the industry has been saying about the news, whether they were surprised by it, and if they think it is a good idea.Separately, the team give their take on rumours that WPP could look to sell Burson as part of a restructure at the UK-headquartered holding company. They discuss reactions from experts to the alleged plan, and the likelihood of such a move.Finally, the journalists look at how important PR agencies are to the holding company giants. Hosted on Acast. See acast.com/privacy for more information.

Media planners and buyers, like many in adland, have been tackling a period of immense change. AI, media fragmentation and budget restraints are all impacting the roles within media. At the end of January Campaign hosted Media Week Live, a conference for media planners and buyers, discussing how their roles are changing and what the future of the media agency looks like. Leaders from X, Pinterest, Omnicom, WPP, Publicis and the National Theatre joined to share their perspectives from the top.Campaign's media journalists hosted the event: media editor Beau Jackson and deputy media editor Shauna Lewis. The pair join tech and multimedia editor Lucy Shelley to discuss the future of the media planner and buyer, what part creativity plays in the media plan, how media planners work alongside AI and what challenges media agency leaders are facing this year.Further reading:What does it take to be a media agency chief investment officer?'Frustrating' and 'disappointing': media buyers on Google's action against Kantar Media and BarbThe Lists 2025: Top 10 media buyers‘The weather is changing': How much should publishers fret about Google AI Overviews?Will media buyers be the first victims of AI?Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder Hosted on Acast. See acast.com/privacy for more information.

Este conteúdo é um trecho do nosso episódio: ”#229 Ataque x defesa: o novo dilema da segurança digital”. Nele, Pedro Dantas, Head de Segurança na dti digital, explica como a inteligência artificial está transformando o cenário de cibersegurança em uma corrida onde atacantes e defensores disputam vantagem tecnológica. Ele ainda reflete sobre a importância da tecnologia para capacitar profissionais que ainda não possuem conhecimento especializado profundo, como os desenvolvedores juniores. Dê o play e ouça agora! Assuntos abordados: IA potencializando ataques cibernéticos; IA na automatização de defesas; Precisão em detecção de ataques DDoS; "Gato e rato" na cibersegurança; Vantagem estratégica dos atacantes; Conhecimento especializado em defesas. Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

In an AI World, Creativity Matters More!In this clip, Andy Hood, Vice President of Emerging Technologies at WPP, reflects on how AI is reshaping the creative landscape.With channels more fragmented than ever and AI democratizing content creation, more people can produce more content, faster. That inevitably creates noise.But noise only increases the need for true creative cut-through. The difference between fleeting impressions and real engagement comes down to talent, craft, and human insight.In a world where everyone can create, standout creativity becomes even more valuable.Listen to the full podcast now- https://premade.outgrow.us/interview-with-andy-hood #Outgrow #Podcast #AndyHood #WPP #CreativeIndustry #AIinMarketing #CutThrough

Is AI conscious? Will it be someday? And should we be nice to it now... just in case?This FAFO Friday, Kwaku and I dive into the mind-bending world of machine consciousness.We cover a lot of ground, weaving from the different ways that Luke (co-dependent with R2) and Han (barking commands at C-3PO) treat their droids to whether Pascal's Wager informs whether we should believe in AI consciousness just in case they do come alive and have been keeping score. (Pascal figured it was the safe bet to believe in God, just in case; maybe we should do likewise?) That's from us knuckleheads, but we've also got a true expert on consciousness. This week I interviewed Daniel Hulme, one of the world's leading AI researchers. He's the Chief AI Officer at WPP, the CEO of Satalia (which WPP bought) and just founded and is CEO of Conscium, which is researching AI consciousness, efficiency (he thinks we're scaling wrong and LLM's are not the way), and building a platform to verify AI agents are safe. You'll hear the first five minutes of my interview with Daniel. Daniel was not surprised by Moltbook (the Reddit-style site that AI agents built for themselves). That's because he's been putting agents together (in a “primordial soup” as he put it) for decades to observe the wild and wonderful ways they behave and to see if they'd create intelligence.Daniel does not think today's agents are conscious, but can see a path to it. And he believes that a conscious superintellignece would be safer than a “zombie” one. But mostly he doesn't want machines to feel pain and suffer. Huh???My brain is still kind of broken from our hourlong chat, which I'm producing now and will be released in a few weeks. For now, enjoy this preview and more from Kwaku and me as we talk about what we expect from machines, whether we want to be one with them, and more…

Pour l'épisode de cette semaine, je reçois Maxime Garrigues, fondateur et CEO de GetInside.GetInside est une plateforme qui permet aux e-commerçants de monétiser leur audience grâce au retail media : insertion colis, emailings sponsorisés, activations social media, partenariats croisés… L'objectif ? Générer 1 à 2% de chiffre d'affaires additionnel, avec un impact direct sur l'EBITDA.Au cours de cet épisode, Maxime revient sur son parcours d'entrepreneur dans le monde des agences, la vente de sa première société à WPP, puis la création de GetInside. Nous avons parlé de l'évolution du marché publicitaire : du search (Google) au social (Meta), jusqu'à la troisième vague incarnée par le retail media, portée notamment par Amazon.Nous avons également creusé :Pourquoi le retail media n'est plus réservé aux géants comme Amazon, Carrefour ou WalmartComment démarrer avec un format simple et différenciant : l'asile colisPourquoi un modèle à la commission a permis d'accélérer l'adoption auprès des e-commerçantsComment passer progressivement d'une logique service à un vrai modèle SaaSLes enjeux d'acquisition en B2B sur un marché ultra-sollicitéL'impact de l'IA, aussi bien dans la construction produit que dans l'exécution opérationnelleMaxime partage aussi sa vision très pragmatique du produit : vendre avant d'avoir tout construit, rester obsédé par le revenu dès le premier jour, et garder une vision claire pour éviter l'effet “Frankenstein” dans le développement.Un échange concret sur la monétisation d'audience, les nouveaux modèles hybrides service + SaaS, et la construction d'un produit dans un marché en structuration.Vous pouvez suivre Maxime sur LinkedIn.Bonne écoute !Pour soutenir SaaS Connection en 1 minute ⏱ (et 2 secondes) :Abonnez-vous à SaaS Connection sur votre plateforme préférée pour ne rater aucun épisode

The Equality Conversation podcast with bestselling author Joy Burnford explores how to create better workplaces for women. In this series, Joy sits down with forward-thinking HR and people leaders to uncover the policies, practices and cultural shifts driving real impact for women's careers, wellbeing and sense of belonging. If you're seeking insights, inspiration and proven approaches to help people thrive in your organisation, you're in the right place. So grab a cuppa, head out for a walk, or simply escape for a while and tune in to today's conversation.In this episode, Joy Burnford speaks with Gill Hardy, Head of Executive Talent for EMEA at WPP plc and global lead of WPP's Stella network for women, about what it really takes to drive gender equality in a global organisation. Gill shares WPP's approach, from increasing the visibility of female leaders and investing in targeted development, to embedding inclusive policies across the business. She stresses the importance of continuous, data-driven action, noting that the gap between perceived progress and lived reality can be wider than many organisations realise. The conversation also explores the evolving role of women's networks, the value of welcoming male allies, and how everyday micro-inclusions - such as consciously inviting women to speak first in meetings - can have a powerful impact on culture change.

Kate Scott-Dawkins, Global President of Business Intelligence at WPP Media, joins AdTechGod to share how agencies use economic signals, advertiser trends, and emerging AI shifts to forecast the future of advertising while helping brands stay ahead in a rapidly changing world. Takeaways Kate's early exposure to advertising storytelling sparked her marketing path. A linguistics background trained her to spot patterns and build forecasts. Staying at WPP let her shape long-term strategy and thought leadership. Modern forecasting blends government, financial, and proprietary client signals. Global events, politics, economics, and climate directly move the markets. Industry consolidation is accelerating, concentrating ad revenue among a few sellers. WPP packages insight via forecasts, weekly updates, and rapid client POVs. AI adds speed by summarizing large datasets and supporting analysis workflows. AI is less reliable for producing genuinely original insight on its own. Commerce and creator ecosystems may be disrupted faster than search. Authenticity, disclosure, and watermarking are becoming critical trust issues. Verified human-made content could become a premium tier in the future economy. Career Girls' work focuses on expanding STEAM imagination and opportunity for girls Chapters 00:01 Introduction: Kate Scott-Dawkins joins the podcast and outlines her role at WPP Media. 01:30 Career inspiration: An early advertising example sparked her interest in storytelling. 02:45 Career foundation: How linguistics and international experience shaped her perspective. 03:35 WPP tenure: Why she stayed and how her remit evolved over time. 05:10 Long-range forecasting: Advertising trend planning through 2030 and beyond. 06:20 Data and regulation: How access constraints and policy changes reshaped the industry. 07:30 Intelligence inputs: Blending consumer data, government signals, and client investment insights. 08:10 Global framework: A structured view across politics, economics, society, and technology. 09:20 Market consolidation: Increasing concentration of ad revenue among top sellers. 10:40 Insight delivery: Cadences spanning major forecasts, weekly updates, and rapid client POVs. 12:55 AI applications: Operational support for analysis, synthesis, and speed at scale. 17:05 Early 2026 outlook: Emerging models, including advertising-supported AI consumer services. 26:05 Career Girls: Mission, impact, and Kate's strategic support to expand STEAM opportunity. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we talk to Ian Reeves. Ian is the Managing Director of Flourish CRM, an independent, specialist CRM agency with offices in both Bristol in the UK and Dubai, where they create award-winning campaigns for clients like Nissan and Samsung.We talk about how an agency like his is, if you'll pardon the obvious pun, flourishing in the febrile world of huge holding companies like Omnicom and WPP and a martech sector that is undergoing extraordinary change. External resources:Flourish website - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Don't Lie by Will Harrison. CLICK HERE

In the opening episode of Season 6, Maira Genovese, CEO & Founder of MG Empower  sits down with Sir Martin Sorrell for a direct and wide-ranging conversation about work, AI, and what's next for marketing. Founder and former Chief Executive of WPP, and now Executive Chairman of S4 Capital, Sir Martin brings decades of perspective to a moment of deep transformation across the industry,  and sets the record straight on some of its most debated topics.From the realities of work-life balance and remote working in the creative industry, to the real impact of AI on agencies, jobs, and business models, Sir Martin offers a clear-eyed view on what's changing and why. He explains the pressure facing traditional agency structures, the growing divide between declining and expanding markets, and why the biggest challenge ahead is not technology itself, but change management. The conversation also explores leadership under pressure, the importance of human connection, and what it really takes to stay relevant as the industry moves into its next chapter.

People First, AI in the MiddleIn this snippet, Andy Hood, Vice President of Emerging Technologies at WPP, shares what AI looks like inside one of the world's largest creative organizations.At WPP, teams across creative and media agencies now have equal, safe access to generative AI through WPP Open, a shared platform bringing major AI models into one interface.But Andy is clear:

On today's MadTech Daily, we cover ICE seeking ad tech and big data tools for investigations. We also look at major Meta news, including Threads rolling out global ads and Meta banning teens from AI bots amid a youth addiction trial, as well as WPP retiring Hogarth and launching WPP Production.

Is your next big purchase going to be made by AI? In this “super pod” crossover between WPP Media Intelligence and Madison & Wall, Kate Scott-Dawkins, Brian Wieser, Luke Stillman, Jeff Foster, and Nidhi Shah unpack the week's biggest shifts in media and marketing.We explore:Google & OpenAI's new agentic commerce protocols — and what AI shopping means for brands.Why US banks grew ad spend 12.5% in 2025 despite economic uncertainty.TikTok's World Cup deal and what it signals for sports media rights.The evolving creator economy and where the dollars are really coming from.Insights into app advertising & mobile gaming following LiftOff's IPO filing.Chapters:00:00 – Intro: AI shopping & what's ahead in media and marketing01:20 – Agentic commerce: Google vs OpenAI protocols & retail media impact08:36 – US economy: Bank earnings and why ad spend is still rising17:28 – Sports media rights: TikTok's global World Cup video partner deal20:40 – Creator economy: Where the money comes from and industry effects25:53 – App advertising & gaming: LiftOff IPO, AppLovin, mobile ad quality31:52 – Market outlook: Risks, opportunities, and sector growth potential32:13 – Next week preview: Key earnings, inflation data, and major events34:56 – Closing thoughts & outroWPP Media Global Advertising Forecast, Dec 2025: https://www.wppmedia.com/news/report-this-year-next-year-december-2025 Cross-over episode disclaimer: The views of Madison & Wall do not represent the opinions of WPP or WPP Media

AI Can Generate. Creatives Define ‘Good.'In this snippet, Andy Hood, Vice President of Emerging Technologies at WPP, explains the real role of AI in creative production.Yes, tools like top-tier video generators can create impressive scenes. To most people, they look good enough. But a trained director sees the gaps, in framing, pacing, lighting, sound, and storytelling.Andy's point is clear:

Campaign LOVES a pitch story, and the tail end of last year was very busy with many pitches taking place or being won right up to the final week. WPP won the £1.5bn government media pitch and the expanded review for Jaguar Land Rover, as well as media for Kenvue, while Publicis Groupe picked up the creative for the consumer healthcare company. Aviva's creative account went to Saatchi & Saatchi and the shortlist for IKEA was announced with Just Eat also yet to conclude. In this episode, Campaign digs into the state of new business last year, and where the opportunities lie in 2026, examining which sectors and disciplines will likely see more pitches over the next 12 months.Tech and multimedia editor Lucy Shelley hosts the episode featuring Campaign's editor-in-chief Gideon Spanier, data journalist for Campaign Red Jamie Rossouw and deputy news editor, Marianne Calnan-Holland.Further reading:The CMO Outlook 2026UK new-business rankings: latest 2025Two-thirds of CMOs 'definitely' pitching in next 12 monthsMars to switch $1.7bn media account out of WPPNatWest picks IPG as it consolidates media and creative accountSantander appoints Publicis to global creative and media businessStarling banks on network media agency after three-way contestPublicis agency swipes Monzo media account after BBH creative winAsda confirms media and creative agency appointmentsPublicis scoops Coca-Cola media in North AmericaComing up in the Campaign calendar: Brand Film Awards: deadline on 15 January Hosted on Acast. See acast.com/privacy for more information.

This week's episode of The PR Week podcast features 2026 predictions from our editorial team: Editorial director Steve Barrett, news editor Diana Bradley, associate news editor Jess Ruderman and reporter Julia Walker. They talk about what's in-store for the year ahead in relation to consumer marketing trends, agency dynamics and the impact of AI.PRWeek executive editor Frank Washkuch also joins the podcast remotely from CES in Las Vegas. He shares his insights and snippets of conversations he had with PR pros on the ground at the event, such as Jennifer Hartmann, John Deere's global director of corporate reputation and brand marketing; Sona Iliffe-Moon, Yahoo's chief communications officer; and Joseph Gallo, PayPal's director of communications and head of communications for crypto and PayPal Ads.The team also discusses the biggest industry news of the week, including Allison Worldwide hiring Wendy Lund as global CEO; ICR appointing Anton Nicholas as CEO; Chris Chiames' retirement from his role as Carnival Cruise Line's chief communications officer; Universal Music Group naming James Steven as EVP and chief communications officer; and WPP launching Agent Hub on its AI marketing platform WPP Open.  PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

本期是《商业就是这样》“2025年终大盘点季”的第二期，失意大公司进入全球篇部分。我们照例选取了五家公司，展开叙述它们在过去一年的失意事件。不过作为新一年的第一期节目，还是想另外汇报一个好消息：2026年2月9月，《商业就是这样》将迎来开播五周年。我们将在当日上线一期，与你共同创作的，特别节目。我们想向所有听友征集投稿：你所在的城市里，你觉得印象最深、最有意思、或是最独特的商业现象或事物是什么？可以是人物、商品、商店、品牌、现象、规则等等各种形式。另外我们还想听听：过去五年，你认为对自己改变最大的一件事是什么？它可以与商业有关，也可以没有。当然如果与商业就是这样有关，那我们会特别荣幸。因平台限制，投稿方式参见微信公众号“第一财经YiMagazine" 1月6日发布的头条内容。如果你想让自己的声音上节目，我们也很欢迎。你可以向我们的邮箱 thatisbiz@yicai.com 投稿音频文件。请在邮件主题备注【5周年听友共创+昵称】，不要忘记添加音频附件。本次征集将会持续到2026年1月26日。感谢听友们的支持和理解！One More Thing：我们这次还会有五周年的线下活动，时间和地点会在近期公布，敬请期待。| 主播 |肖文杰、约小亚| 时间轴 |00:26 好消息，好消息03:00 SHEIN：基于贸易漏洞的红利消失后08:42 诺和诺德：成败均是司美格鲁肽18:00 WPP：后苏铭天时代的保守困局24:58 安世半导体：中美博弈中的荷兰焦点36:29 资生堂：重新审视醉象收购案| 延伸资料 |Vol.45 2021年度盘点 | 最神秘独角兽SHEIN商业小样02 | 跨境电商赖以生存的“漏洞”Wall Street Journal-All That Cheap Chinese Stuff Is Now Europe's ProblemLe Monde-Shein: Why French authorities struggle to regulate the fast-fashion giantFinancial Times-Shein files for Hong Kong IPO to pressure UK to save London listing第一财经YiMagazine - 一款减肥药的魔力PredictStreet - The Trillion-Dollar Apothecary: Inside Eli Lilly's Era of Metabolic DominanceWPP的历年季报及年报《第一财经周刊》-咨询业跟广告业抢生意阳狮的历年季报及财报Digiday-How Publicis Group made AI pay off第一财经 - 闻泰科技杨沐：必须收回安世半导体股权和控制权澎湃新闻 - 荷兰暂停对安世半导体“接管”令，但“安世之乱”还没完全结束安世之乱：一场撕裂全球芯片命脉的控制权战争资生堂的历年季报及年报WWD-Shiseido Acquires Drunk Elephant for $845 MillionForbes-What Went Wrong With Drunk Elephant《商业就是这样》鼓起勇气开设听友群啦。欢迎添加节目同名微信，加入听友群，一起讨论有意思的商业现象。微信号：thatisbiz为了营造更好的讨论环境，我们准备了两个小问题，请在添加微信后回答：1，你最喜欢《商业就是这样》的哪期节目？为什么？2，你希望听到《商业就是这样》聊哪个话题？期待与你交流！| 后期制作 |刘大哭| 声音设计 |刘三菜| 收听方式 |你可以通过小宇宙、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ 音乐、荔枝、豆瓣等平台收听节目。| 认识我们 |微信公众号：第一财经 YiMagazine联系我们：thatisbiz@yicai.com

## SummaryIn this episode of Brand Runner, Fabien discusses the evolving landscape of marketing, focusing on the integration of AI as the new operating system. He explores six significant shifts in the industry, including the rise of AI in marketing, the transformation of search into answer engines, and the emergence of every company as a media company. Fabien also delves into the financial infrastructure of the creator economy and the importance of human elements in an AI-driven world. The episode concludes with actionable insights on how brands can adapt to these changes.KeywordsAI, marketing, brand strategy, creator economy, answer engines, media companies, human elements, digital transformation, marketing shifts, AI integrationTakeawaysAI is becoming the operating system of marketing.Search is evolving into answer engines.Every company is now a media company.The creator economy is gaining financial infrastructure.Human elements are becoming a luxury in an AI-driven world.Brands need to adapt to AI-driven changes.AI is transforming discovery and commerce.The importance of direct audience relationships is growing.Brands must simplify measurements before scaling.The shifts in marketing are already underway.Title OptionsAI: The New Marketing OSTransforming Search: The Rise of Answer EnginesEvery Company is a Media Company NowThe Creator Economy's Financial RevolutionHuman Elements in an AI WorldAdapting to AI-Driven ChangesAI's Impact on Discovery and CommerceBuilding Direct Audience RelationshipsSimplifying Measurements for GrowthNavigating Marketing ShiftsSound bitesAI is the new marketing OS. Search evolves into answer engines. Every company is a media company. Creator economy gains financial infrastructure. Human elements are a luxury now. Adapt to AI-driven changes. AI transforms discovery and commerce. Direct audience relationships matter. Simplify measurements before scaling. Marketing shifts are underway.Chapters00:00:00 Introduction to Marketing Shifts00:00:00 AI as the New Operating System00:00:00 The Evolution of Search00:00:00 Media Companies Everywhere00:00:01 Financial Infrastructure in the Creator Economy00:00:01 The Luxury of Human Elements00:00:01 Adapting to AI-Driven ChangesLinksConnect on LinkedIn: Fabien HamelineSubscribe to the newsletter: Brand Runner NewsletterThe app Creative TLDR: Sends a WhatsApp daily and keeps the pulse for you on all things marketing: https://creativetldr.comSources links:Amazon's AI ads agent and campaign manager – https://www.adweek.com/media/amazon-ai-ads-agent-campaign-manager ↩WPP launches self-serve AI platform – https://www.adweek.com/agencies/wpp-launches-a-self-serve-version-of-its-ai-platform-to-court-small-biz-dollars ↩Unilever's AI beauty marketing assembly line – https://digiday.com/marketing/inside-unilevers-ai-beauty-marketing-assembly-line-and-its-implications-for-agencies ↩Google AI Overviews reach 2B+ monthly users – https://digiday.com/media/googles-ai-overviews-reach-over-2-billion-monthly-users ↩ChatGPT Shopping changes ecommerce SEO – https://searchengineland.com/chatgpt-shopping-ecommerce-seo-rules-462865 ↩Zero-click landscape challenges – https://digiday.com/marketing/how-brands-are-trying-to-optimize-outsmart-ai-answer-engines-across-the-zero-click-landscape ↩American Express launches ad business – https://www.adweek.com/commerce/american-express-launches-ad-business-in-growing-commerce-media-race ↩

On today's MadTech Daily we cover Reddit launching an AI media buying tool, WPP launching Agent Hub to power agentic AI marketing, and a US judge rejecting Amazon's bid to dismiss a price gouging lawsuit.

On today's episode, Kara welcomes Gyve Safavi, Co-Founder and CEO of SURI — the award-winning sustainable electric toothbrush brand redefining how we care for our teeth, our health, and the planet.SURI was born from a simple but overlooked truth: every toothbrush you've ever owned still exists. In an industry built on disposability, Gyve and his Co-Founder, Mark Rushmore, saw an opportunity hiding in plain sight. They set out to create a beautifully designed, high-performance electric toothbrush made with better materials and built to last — resulting in a sleek aluminum body, recyclable plant-based heads, and thousands of passionate customers who believe in fewer, better products.Before launching SURI, Gyve spent years shaping global brands at Procter & Gamble, AKQA, and WPP — experiences that helped him reimagine what oral care could be. Raised in New York by immigrant parents who instilled the belief that anything was possible with enough focus, Gyve brings a thoughtful blend of purpose, discipline, and design-driven thinking to every part of the SURI journey.In this episode, Gyve shares how breaking a long-ignored category wide open required fresh thinking, how he and Mark balanced sustainability with true performance, and why community feedback has become central to SURI's evolution. He opens up about early challenges, product innovation, what's next with SURI 2.0, and how conscious entrepreneurship is reshaping consumer expectations in everyday essentials.A must-listen for anyone interested in sustainability, product innovation, consumer brands, or the art of turning a simple idea into a movement. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks. To learn more about Gyve Safavi and SURI:https://www.trysuri.com/https://www.instagram.com/discoversuri/https://www.linkedin.com/in/gyvestar Sponsored By:LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free.Collective - Get fifty percent off of your first two months when you go to Collective.com/KARAGOLDINShopify - Sign up for your one-dollar-per-month trial period at Shopify.com/karaQuo - Try Quo for free, PLUS get 20% off your first 6 months when you go to Quo.com/karagoldinFound - Open a Found account for FREE at Found.com Check out our website to view this episode's show notes: https://karagoldin.com/podcast/784 

Destiny K. Chambers is a seasoned marketing executive with a strategic approach to driving brand awareness and market leadership. With over 13 years of experience, she has a proven record of not just steering marketing initiatives, but igniting brand growth and achieving measurable business outcomes. Most recently, as Vice President and Head of Marketing at /prompt., she leveraged this expertise to spearhead the unification of marketing strategies across /prompt., Lippe Taylor and twelvenote, driving a cohesive vision for the agency's future.Chambers has a dynamic background in leading successful agency marketing campaigns at renowned organizations such as Young & Rubicam, WPP, and VML, consistently driving impactful large-scale activations both nationally and globally. Her influence extends beyond individual campaigns; she actively contributes to the direction of the marketing landscape as a member of the prestigious LIONS/ANA CMO Growth Council and the Forbes Communications Council. Previously, she shaped industry conversations around diversity, equity, and inclusion as Chair of the New York Festivals Advertising Awards' DE&I Advisory Board.Further showcasing her commitment to societal improvement, Chambers is a former Youth Empowerment Program leader and proud alumna of Urban Underground, where she supported youth-led social justice campaigns. As a skilled public speaker and writer, she has shared her insights and expertise at prominent events such as Cannes Lions, Advertising Week NY, AfroTech, and WAATBP and featured in distinguished publications such as Forbes, Adweek, Ad Forum, Ad Age, PR Week, Campaign Brief, and Little Black Book.

AI Does the Legwork. Humans Bring the Spark.In this snippet, Andy Hood, Vice President of Emerging Technologies at WPP, reflects on how AI has quietly become a foundational part of our everyday lives.With generative AI now doing the heavy lifting in the middle, creating images, films, and more, the technology feels almost mind-blowing compared to just a few years ago.But Andy makes one thing clear:

Today in the business of podcasting: Chartable formally shuts down, WPP raises their forecast for ad growth this year, and Tink Media publishes their annual Audio Delicacies list. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

“Everyone older than me was optimizing careers for comfort — I think we need to be uncomfortable. I think we need to push the boundaries.”Vineet Mehra is CMO of Chime - the fastest-growing and most-loved consumer banking service in the U.S. - where he leverages data-driven and cultural marketing strategies to drive growth and challenge industry norms. Vineet is a global marketing leader, Board Director, and advisor recognized for building disruptive, category-defining brands. Previously, Vineet served as Global Chief Customer and Marketing Officer at Walgreens Boots Alliance, where he led the $100B company through its COVID-19 transformation, and as Chief Growth Officer at Ancestry, launching AncestryDNA to redefine consumer genomics. Before that, Vineet served in many rising leadership roles across CPG. At Johnson & Johnson, Vineet was Global President of Baby Care and Global President of Marketing, overseeing a multibillion-dollar portfolio and modernizing worldwide marketing capabilities. Vineet held early leadership roles at Novartis Consumer Health across Europe, the U.S., and Canada, as well as brand-building assignments at General Mills. Procter & Gamble was Vineet's career start — first in Canada in Beauty Sales & Marketing, and later as a regional Beauty Care Brand Manager in Asia - shaping his reputation as one of the industry's most globally experienced marketers. Named among Forbes' 50 Most Influential CMOs, Vineet is committed to advancing the marketing industry — currently serving as an advisor to Spotify, MMA Global, Ridge Ventures, OfferFit by Braze, AI Trailblazers, and Virtuosi LEAP. Previously, Vineet held senior advisory and board roles at WPP, Apollo Global Management, AdTheorent, Adweek, Knotch, and Effie Worldwide — where he served as Chairman of the Board. An avid traveler, Vineet has visited over 80 countries and cherishes creating memories with his family.This episode is hosted by P&G Alum Sudha Ranganathan, who's spent over 19 years in diverse Marketing leadership roles at companies like P&G, PayPal, and LinkedIn where she's honed her passion for customer-centric marketing and talent development.

On this week's episode, the smoke is clearing in the Omnicom-IPG merger with a clearer look at how its media, tech and creative will operate going forward coming into focus. Plus, another ripple in OpenAI's author lawsuit begins to surface. Then (16:30), Digiday's senior marketing reporter Sam Bradley joins the show to discuss WPP's turbulent 2025, and what it'll take to turn things around in 2026.

In 1968, Huey P. Newton told an interviewer that whites who wanted to support the Black Panthers should create the White Panther Party. Later that year, a trio of Michigan radical artists (John Sinclair, Leni Sinclair, and Plum Plamondon) did just that. Gaining notoriety from their campaigns to legalize marijuana, support political prisoners, and the popularity of revolutionary rockers the MC5, the White Panthers formed chapters around the country, and continued their activity through the seventies, long after other New Left formations dissolved.Among them was our guest today, Larry Weissman, aka DJ PreSkool. He joined the party in 1971 until he was jailed during a public dispute over gun rights against mayor Dianne Feinstein. We talk about the history of WPP, their political line, their alliances and disagreements with other New Left groups, the importance of weed and rock n' roll to their program, and how he continues that spirit today as house DJ in Williamsburg, Brooklyn.Check out PreSkool's Underground Syllabus Friday at Casette in Ridgewood, Queens: https://dice.fm/event/eoanp6-dj-preskools-underground-syllabus-14th-nov-cassette-new-york-city-ticketsDJ PreSkool's BandcampRead Guitar Army by John SinclairMore on WPP food program: https://www.foundsf.org/Hard-Left_Politics_Enters_the_People%E2%80%99s_Food_SystemMore on WPP wiretaps and entrapment: https://www.necessarystorms.com/home/watergate-wiretaps-and-the-white-panther-partyhttps://fifthestate.anarchistlibraries.net/library/101-march-19-april-1-1970-the-history-of-president-pigCheck out the rest of the Armed Love Series: https://www.patreon.com/collection/87680?view=expandedSong: Henry Rollins & Bad Brains - Kick Out the Jams