Podcasts about wpp

Você já parou pra pensar na influência dos seus hobbies nerds no trabalho? Neste episódio, Tito Chen, Analista de Infraestrutura de TI, e Leonardo Júlio Rodrigues, Tech Manager, ambos da dti digital, revelam como a cultura geek moldou a TI e como o termo “nerd” hoje em dia é muito mais amplo do que o estereótipo do passado. Eles ainda compartilham seus livros, séries e jogos favoritos. Dê o play e ouça agora! Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Join us for this episode with Leigh Engel, Senior Product Manager for Enterprise AI at NVIDIA. Leigh's journey spans media, consulting, and big tech firms like Apple and WPP before landing in product leadership at one of the world's top AI companies. We explore her career pivots, how she balances innovation with user-centered design, and her take on evaluating AI models like GPT-4 and Llama for enterprise use. This is a great episode if you're curious about breaking into AI product management or understanding the future of generative AI in business. If you enjoy the episode, share it with a friend and leave us a comment!Please note: The views expressed in this episode are Leigh's alone and do not reflect those of her employer, NVIDIA.

In this episode of the MadTech Podcast, Grainne Reid, John Still, and Mat Broughton come together for an ExchangeWire team discussion looking at the latest headlines in media, marketing and advertising.  They discuss WPP's decision to rebrand GroupM to WPP Media, an anticipated slower TV upfronts season amid the uncertain economic climate, and investors backing start-ups helping the creative industries to sell content to AI groups.  Content referenced during the discussion:  https://www.exchangewire.com/deep-dive/fragmentation-in-ctv/  https://www.exchangewire.com/blog/2024/08/28/can-sports-streaming-knock-out-linear-tv/ 

Este conteúdo é um trecho do nosso episódio: “{Noticias ++} Gemini 2.5 e Firebase Studio: velocidade, custo e testes”. Nele, nossos hosts, comparam o Gemini 2.5 e o Claude em interface, velocidade e custos, revelando qual LLM lidera em geração de código. Ficou na dúvida entre economia e eficiência? Dê o play e ouça agora! Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Será que o Gemini 2.5 e o Firebase, ambos produtos do Google, já são confiáveis para projetos complexos ou ainda vale a pena esperar? Neste episódio, nossos hosts analisam as novidades do Gemini 2.5, principalmente para desenvolvimento de código, se comparado com outras LLMs do mercado e analisam as funções do Firebase Studio para publicar aplicações com IA. Dê o play e ouça agora!   Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

In der heutigen #kassensturz Folge, unseren Marketing & eCommerce News, geht es unter anderem um folgende Themen:(00:00) Intro(01:27) OMR Recap(20:48) Amazon Haul startet in UK(29:41) Amazon baut Robotik in der Logistik aus(37:13) OpenAI launcht Shopping-Angebot(45:36) Google Aktie gefallen(52:22) WPP uniformiert Einzelagenturen (54:26) AboutYou Earnings(56:16) Auswirkungen der US-Zölle auf die Frachtvolumen(58:49) Trump genehmigt erneut TikTok Bann Aufschub(59:31) ByteDance zu $600 Mio. Strafe (1:00:11) TikTok Shop launcht in Japan, Italien und Brasilien(1:00:54) Meta launcht eigenstehende AI App(1:01:26) Instagram testet Gated ReelsMax & Kristina auf LinkedIn>⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Max Rottenaicher⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Kristina Mertens⁠⁠⁠⁠⁠⁠⁠⁠⁠CreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle

Este conteúdo é um trecho do nosso episódio: “#220 TDD e BDD: código rápido ou solução com menos bugs?”. Nele, Amanda Oliveira, Analista de Desenvolvimento de Software, e Jhonatan Pereira, QA Lead, ambos da dti digital, mostram como criar uma cultura de planejamento antes da implementação influencia diretamente nos melhores resultados e evita bugs desnecessários. Eles também refletem sobre a importância do desenvolvedor entender as regras de negócio para seguir a mesma lógica da escrita de um código na elaboração de bons testes. Ficou curioso? Então, dê o play! Procurando uma oportunidade na área de tecnologia? Se você é uma mente criativa, a dti digital é o melhor lugar para você construir uma carreira. Confira as vagas Quer enviar uma dúvida ou ideia para o Entre Chaves? Mande uma mensagem para o nosso Linkedin ou pelo email entrechaves@dtidigital.com.br. Sua resposta pode aparecer em um dos nossos episódios! O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Será que o seu tempo gasto com bugs poderiam ter sido evitados? Neste episódio, Amanda Oliveira, Analista de Desenvolvimento de Software, e Jhonatan Pereira, QA Lead, ambos da dti digital, explicam como o TDD e BDD podem transformar seu fluxo de desenvolvimento, reduzindo a falsa sensação de que testes demoram mais e são desnecessários. Eles trazem exemplos práticos, diferenciam as duas abordagens e como elas impactam na construção de produtos eficientes. Dê o play e ouça agora!   Dicas citadas no episódio: Livro: Manifesto Ágil Autor: Eric Evans Procurando uma oportunidade na área de tecnologia? Se você é uma mente criativa, a dti digital é o melhor lugar para você construir uma carreira. Confira as vagas Quer enviar uma dúvida ou ideia para o Entre Chaves? Mande uma mensagem para o nosso Linkedin ou pelo email entrechaves@dtidigital.com.br. Sua resposta pode aparecer em um dos nossos episódios! O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Plus AI Gore Floods YouTubeLike this? Get AIDAILY, delivered to your inbox, 3x a week. Subscribe to our newsletter at https://aidaily.usWill AI Be Gaming's Hero or Villain?AI is shaking up the gaming world—think smarter NPCs, dynamic environments, and auto-generated assets. While indie devs are diving in, big studios are cautious, wary of legal issues and job cuts. Players still crave that human touch, so the jury's out: will AI level up games or glitch the vibe?AI Is Everywhere, But Not Everyone Sees It the Same WayA Reddit and WPP study reveals a major perception gap: only 17% of consumers realize when they're using AI, despite its widespread presence. While users appreciate AI's efficiency, many are wary of misinformation and biased outputs. Brands have a chance to bridge this gap by being transparent and educating users on AI's real benefits.AI-Generated Cartoon Gore and Fetish Content Floods YouTubeA new wave of AI-generated videos is infiltrating YouTube, with channels like "Go Cat" disguising disturbing content—featuring gore and fetish themes—as kid-friendly animations. This trend echoes the 2017 Elsagate scandal, exploiting algorithms to target children. Despite YouTube's efforts to remove such content, the rapid production capabilities of AI make moderation challengingAI Is Reinventing Science: From Math Proofs to Discovery ItselfAI isn't just a science sidekick anymore—it's a full-on lab partner. This series dives into how AI is transforming research, inventing experiments, and even helping scientists ask better questions. It's a whole new vibe for how we explore the universe.Self-Driving Cars Form AI-Powered Social Network to Share Road KnowledgeSelf-driving cars are getting social. Researchers have developed a system called Cached Decentralized Federated Learning (Cached-DFL) that allows autonomous vehicles to share driving insights—like traffic patterns and road conditions—without direct communication. This AI-powered "social network" enables cars to learn from each other's experiences, enhancing navigation and safety on the road.Visa's AI Credit Cards Are Coming for Your Checkout Cart Visa's new AI-powered credit cards can shop for you—think booking flights or buying groceries—based on your budget and preferences. Partnering with OpenAI and others, the goal is faster, smarter, and more personal shopping without losing control. Welcome to swipe-free automation. AI Voice Cloning: The New Frontier of Bank FraudA tech journalist used an AI voice generator, trained on a short audio clip, to impersonate herself and access sensitive bank info over a five-minute call. While she couldn't change her PIN or email, the ease of deception highlights the growing threat of AI-driven scams. Experts warn that such fraud could escalate to $40 billion by 2027.

In MadTech Daily, we discuss Meta's new AI app, Snap suspending its forecast amid economic uncertainty, and WPP's latest revenue figures. 

Este conteúdo é um trecho do nosso episódio: “#219 Como usar feature toggles para fazer entregas contínuas”. Nele, Juliana Oliver de Freitas, Líder Técnica na dti digital, junto com nossas hosts, explica os diferentes tipos de feature toggles aplicados a exemplos reais e como cada um deles pode ser implementado para reduzir riscos e complexidades dentro dos projetos. Dê o play e ouça agora! Procurando uma oportunidade na área de tecnologia? Se você é uma mente criativa, a dti digital é o melhor lugar para você construir uma carreira. Confira as vagas Quer enviar uma dúvida ou ideia para o Entre Chaves? Mande uma mensagem para o nosso Linkedin ou pelo email entrechaves@dtidigital.com.br. Sua resposta pode aparecer em um dos nossos episódios! O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

When you're in the thick of wedding planning, it can feel like this phase of life will go on forever. But believe it or not, at some point you WILL actually be married, and wedding planning will come to an end (insert cheering emoji / crying emoji here - take your pick!). I see a pretty split reaction to this, with half of us feeling thank universe, the wedding can't come soon enough ... having all that extra brain space back from planning and organizing a million tiny details will be amazing.   On the other hand, there are also plenty of us who absolutely love the engagement and planning phase, and are NOT looking forward to it ending.  Post wedding blues are a real thing, and we're going to talk about that today too. To start today off, I have some post-wedding takeaways and advice from past WPP couples (including myself!).  They share what they loved, and in all honesty, what could have been better. During the second half of today's show, I have an actionable checklist of things that will need to be handled after the wedding.  So if you're sad about it all coming to an end … don't worry - it doesn't actually end, there's still lots more to do! Check out our website for a checklist-style recap >>> weddingplanningpodcast.co/after Cheers to you, Kara PS:  From your engagement ring to your wedding day, you can protect your most cherished memories with BriteCo.  Visit brite.co/wedpod for a fast, free quote today and unlock peace of mind knowing that you're covered!    

What happens when a knighted advertising legend reveals his secrets about the future of marketing and what brands need to do to remain relevant? On this episode of Some Future Day, Sir Martin Sorrell and I dive deep into the evolving world of advertising, a subject close to my heart. Martin shares his extraordinary journey, from receiving an unexpected knighthood to building WPP into the world's largest advertising conglomerate. Discover his insights on how digital-first strategies and artificial intelligence are reshaping brand-consumer relationships, the future of marketing, and why Legacy media is struggling. We'll also discuss major players like Amazon, TikTok, and Meta and reveal what he believes is the most overrated marketing tactic today.Are you prepared to navigate this rapidly changing landscape? Martin, thank you so much for joining me on this episode of Some Future Day.Order Marc's new book, "Some Future Day: How AI Is Going to Change Everything"Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/Episode Links:LinkedIn: https://uk.linkedin.com/in/sir-martin-sorrell-35279a67S4 Capital: https://www.s4capital.com/To join the conversation, follow Marc Beckman here: YoutubeLinkedInTwitterInstagramTikTok

Como fazer entregas mais rápidas de código sem comprometer o todo? Neste episódio, Tamiris Souza Fonseca, DevOps Engineer, e Juliana Oliver de Freitas, Líder Técnica, ambas da dti digital, revelam como os Feature Toggles funcionam como "chaves" que controlam a visibilidade do código sem precisar de novos deploys. Além disso, elas compartilham estratégias para acelerar entregas, realizar testes controlados com grupos específicos de usuários, além dos desafios. Dê o play e ouça agora! Procurando uma oportunidade na área de tecnologia? Se você é uma mente criativa, a dti digital é o melhor lugar para você construir uma carreira. Confira as vagas Quer enviar uma dúvida ou ideia para o Entre Chaves? Mande uma mensagem para o nosso Linkedin ou pelo email entrechaves@dtidigital.com.br. Sua resposta pode aparecer em um dos nossos episódios! O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect—Charlie Hills and James Davies. Together, they bring a wealth of experience in loyalty strategy and analytics, shedding light on their collaborative work in the loyalty space.Charlie Hills is the Chief Strategy Officer and Co-Founder of Mando-Connect, WPP's specialist agency for partnerships, loyalty, promotions, and rewards. As a passionate advocate for loyalty, she co-hosts Let's Talk Loyalty, authors multiple white papers on loyalty and promotions, and serves as an Editor at Large for the Wise Marketer.James Davies, Senior Strategist and Analyst, specializes in loyalty and reward analytics, partnerships strategy, and consumer insight. With his expertise, he works alongside Charlie to produce cutting-edge research, including the third edition of the “Understanding Loyalty in Europe” white paper. This white paper explores membership, appeal, and impact across 24 European markets, marking a leading study in the field of loyalty.Show notes:1) Charlie Hills2) James Davies3) Mando-Connect4) YouGov5) Understanding Loyalty in Europe 3.0 - Whitepaper6) Knowledge is Beautiful - Book7) Zero to One Notes on Start Ups, or How to Build the Future by Peter Thiel - Book****************************This episode is sponsored by Phaedon.Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

Este conteúdo é um trecho do nosso episódio: “#218 Arquitetura Serverless: quando adotar e quando evitar”. Nele, Jordann Almeida, Arquiteto de Software na dti digital, compartilha um exemplo prático onde a arquitetura Serverless foi responsável por aumentar a performance de uma solução que estava para ser descontinuada. Dê o play e ouça agora! Procurando uma oportunidade na área de tecnologia? Se você é uma mente criativa, a dti digital é o melhor lugar para você construir uma carreira. Confira as vagas Quer enviar uma dúvida ou ideia para o Entre Chaves? Mande uma mensagem para o nosso Linkedin ou pelo email entrechaves@dtidigital.com.br. Sua resposta pode aparecer em um dos nossos episódios! O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Mackenzie Calle is a freelance documentary photographer and National Geographic Explorer based in Brooklyn. In 2024, she was awarded first prize in the World Press Photo Open Format category award (North & Central America) for her project the Gay Space Agency, and was a finalist for the Sony World Photography Awards.She was selected as a Magnum Foundation Counter Histories Fellow in 2022. That same year, she was named one of the Lenscratch 25 to Watch and was shortlisted for the PhMuseum Women Photographers Grant. In 2023, she was named as a Lens Culture Emerging Talent Award winner and received the Dear Dave Fellowship.Mackenzie is a graduate of NYU's Tisch School of the Arts with a degree in Cinema Studies and was awarded the Director's Fellowship to attend ICP's Documentary Practice and Visual Journalism Program. She was selected to Eddie Adams Workshop class XXXV. She is an Adjunct Lecturer at CUNY's College of Staten Island. Prior to her freelance career, she was a photo producer at NBC Universal. Her work has been exhibited at Fotografiska Stockholm, Photoville, Pride Photo Festival, and Noorderlicht International Photo Festival. Clients include National Geographic, The Washington Post, GAYLETTER, Discovery, MSNBC, and The Wall Street Journal.  In episode 255, Mackenzie discusses, among other things:Winning the WPP open categoryTangible and intagible benefits of winningHer journey to photographyHow the idea for the Gay Space Agency came aboutHow she set about making images to tell the storyThe goal to disseminate the story as widely as possibleHer experience of doing the Eddie Adams WorkshopLetting the story tell her what it wantsExperimentation being the fun partHer love of sport......and TV Referenced:Sally RideFrancis FrenchBillie Jean KingChristina De MiddelErika Larson Website | Instagram“For me, it's letting the story tell me what it needs. So it's not so much going in with a preconceived notion. You obviously go into most stories with some idea of what you're going to do, but every idea I have, that work in itself almost reveals or tells me kind of what it should be. So sometimes that means fiction, sometimes that does mean straight photojournalism, sometimes that means entirely imagined and staged projects…” Become a full tier 1 member here to access exclusive additional subscriber-only content and the full archive of previous episodes for £5 per month.For the tier 2 archive-only membership, to access the full library of past episodes for £3 per month, go here.Subscribe to my weekly newsletter here for everything A Small Voice related and much more besides.Follow me on Instagram here.Build Yourself a Squarespace Website video course here.

The Equality Conversation podcast with bestselling author Joy Burnford explores what we can all do to champion gender equality at work and is dedicated to the retention and progression of female talent in organisations. Each episode offers inspiration, stories and practical solutions from experts, leaders and senior business women from around the world. Achieving gender balance at work isn't about fixing the women, it's about changing the system. So, if you're looking for insights, guidance or advice on how to enable women to thrive in your organisation, grab a cuppa, go for a walk, or escape for a while and join us for today's conversation.It is a pleasure to welcome Rachel Higham as my guest today. Rachel is Chief Digital & Technology Officer at Marks & Spencer and has previously held technology leadership roles at companies including WPP, BT and Vodafone. She is also a Board Member at Macmillan Cancer Support. Rachel joins me today to talk about her commitment to building more diverse and inclusive working environments, and helping women to achieve their full potential. 

Seu time gasta muito tempo gerenciando infraestrutura? Neste episódio, Marcos Miranda, Arquiteto de Soluções, e Jordann Almeida, Arquiteto de Software, ambos da dti digital, explicam como a arquitetura Serverless transfere a responsabilidade da infraestrutura, permitindo que desenvolvedores foquem no código. Além disso, eles discutem cenários ideais para adoção e situações para evitar. Dê o play e ouça agora! Procurando uma oportunidade na área de tecnologia? Se você é uma mente criativa, a dti digital é o melhor lugar para você construir uma carreira. Confira as vagas Quer enviar uma dúvida ou ideia para o Entre Chaves? Mande uma mensagem para o nosso Linkedin ou pelo email entrechaves@dtidigital.com.br. Sua resposta pode aparecer em um dos nossos episódios! O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

In episode six, host Jeff Beer is at Google's world headquarters in Mountain View, CA to talk to chief marketing officer Lorraine Twohill. We dig into the brand's overall GenAI strategy, not only for how they're working as a marketing organization, but also how they're marketing Google's own AI tools like Gemini.We also chat about how Lorraine and her team are balancing between third-party tools like Brandtech Group's Pencil Pro, and WPP's One, and the company's own proprietary tools.Of course, we get into the lessons learned over the reaction to Google's “Dear Sydney” Olympic ad for Gemini last summer, but also how the ultimate goal for AI's impact on the brand's marketing is to come up with an idea in the morning, and see it out in the world that afternoon.

In episode six, host Jeff Beer is at Google's world headquarters in Mountain View, CA to talk to chief marketing officer Lorrraine Twohill. We dig into the brand's overall GenAI strategy, not only for how they're working as a marketing organization, but also how they're marketing Google's own AI tools like Gemini.We also chat about how Lorraine and her team are balancing between third-party tools like Brandtech Group's Pencil Pro, and WPP's One, and the company's own proprietary tools.Of course, we get into the lessons learned over the reaction to Google's “Dear Sydney” Olympic ad for Gemini last summer, but also how the ultimate goal for AI's impact on the brand's marketing is to come up with an idea in the morning, and see it out in the world that afternoon.

In this episode of The Refresh by Marketecture Media, host AdTechGod interviews Lauren Wetzel, CEO of InfoSum, following its acquisition by WPP. They discuss the implications of the acquisition, the importance of data collaboration, and how AI is transforming the advertising landscape. Lauren emphasizes the need for privacy and control in data usage while highlighting the unique capabilities of InfoSum's technology. The conversation also touches on the future roadmap for integrating AI and enhancing client services. Takeaways The acquisition of InfoSum by WPP signifies a strong alignment in vision and strategy. Data collaboration is essential for driving results in digital advertising. AI is transforming marketing by moving beyond traditional identity-based approaches. Privacy and control over data are paramount for clients in data collaboration. InfoSum's technology allows for unique data sets to be analyzed for insights. The integration with WPP will enhance capabilities for their clients. Speed and efficiency in data collaboration are critical for success. The future of advertising lies in leveraging AI for audience building and predictive behavior. InfoSum aims to maintain a mission-driven approach post-acquisition. The collaboration will enable faster onboarding and integration of new technologies. Chapter Chapters 00:00 Introduction to Marketecture Media and Upcoming Events 01:23 Acquisition of InfoSum by WPP 03:11 The Value of Data Collaboration 06:18 Intelligence Beyond Identity and AI Integration 09:28 Privacy and Control in Data Collaboration 12:29 Enhanced Capabilities for WPP Clients 15:32 Product Roadmap and Future Integration 18:25 Mission-Driven Approach and Team Dynamics Learn more about your ad choices. Visit megaphone.fm/adchoices

A CMO Confidential Interview with John Rudaizky, EY Chief Brand & Marketing Officer, who previously held leadership positions at WPP, J. Walter Thompson, and Saatchi & Saatchi. John discusses the concept of confidence including how to market it to clients, build it into the organization and measure it in the marketplace. Key topics include: why brands benefit from strong competitors; his belief that creativity is the single most important business advantage; and the challenge of ensuring creative thinking isn't relegated to the back seat as companies focus on tactics. Tune in to hear the thinking behind EY's rebrand.Step into the world of marketing leadership with "The Art of Selling Confidence in Marketing Services," featuring global marketing expert John Rudaizky, the Chief Brand and Marketing Officer at EY. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential delivers invaluable insights into the art of building trust and confidence in marketing services.Key topics include:- The critical role of confidence in B2B marketing decisions and brand trust.- Strategies for measuring confidence within your organization and among clients.- How to navigate rapid changes in technology, AI, and global business landscapes.- Lessons from John s extensive career at WPP, J Walter Thompson, and Saatchi & Saatchi.- The importance of creativity and collaboration in shaping effective marketing strategies.Tune in to hear how top CMOs are tackling today's marketing challenges, the future of AI in marketing, and actionable advice for building a successful career in the industry.Don't miss this opportunity to elevate your marketing game. Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on your favorite podcast platforms.#MarketingStrategy, #GrowthMarketing, #BrandBuilding, #MarketingInnovation, #DigitalMarketingTrends, #BusinessGrowth, #CMOChallenges, #customerexperience Follow us on Linkedin: https://www.linkedin.com/company/cmo-confidentialCHAPTERS:00:00 - Intro01:19 - Marketing a Service: Selling Confidence Strategies03:12 - Measuring Confidence: Key Metrics and Insights07:53 - Expanding the Brand: All In Strategy12:52 - Change Management for Smaller Companies16:22 - EY Partnerships: Collaboration Insights18:45 - Managing Negative PR: EY's Approach20:57 - POST GAME: Recap and Insights21:15 - AI in Marketing: Trends and Innovations23:25 - Audience Advice: Tips and Best Practices29:04 - Final Thoughts: Last Question DiscussionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tariff panic, Adalytics fallout, the fate of the open web, and TikTok weirdness.Takeaways:Tariffs & Ad World Uncertainty

In this week's episode of The Refresh, Kait from Marketecture dives into a chaotic mix of acquisition rumors, ad fraud allegations, new tech rollouts, and a shift in how advertisers think about data and identity. From TikTok's uncertain future to Spotify's programmatic power play, here's what went down. This week's highlights: TikTok's next owner? – Amazon, Applovin, and even a Trump-backed billionaire consortium are in the mix. Applovin's algorithmic advantage and Amazon's ecomm ambitions make them viable contenders—but antitrust and politics muddy the waters. No matter who ends up with TikTok, creators and advertisers should brace for disruption. Analytics vs. Verification Vendors (Again) – A new 240-page report alleges IAS, DoubleVerify, and HUMAN failed to block millions of ad impressions from known bots. The vendors clapped back, calling the findings flawed and unsubstantiated. Meanwhile, Analytics continues to expose weak points in media quality across the ecosystem, even if some argue the system is working “as designed.” Spotify launches the Spotify Ad Exchange (SAX) – The long-anticipated exchange is here, giving advertisers more control over targeting, measurement, and creative—plus the ability to generate AI-powered audio on-platform. It's a clear move to democratize access and tap into the growing SMB market. WPP acquires InfoSum – WPP is going all in on federated data collaboration and AI-based targeting. With cookies fading and identifiers under scrutiny, the future of audience segmentation may lie in machine learning models and predictive behaviors—not user IDs. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, Dot discusses Trump extending the TikTok sale deadline for the second time, Meta's fact checking finally coming to an end for all US users, and WPP's acquisition of InfoSum. 

WPP has acquired InfoSum, the world's leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP's media investment group, to create a new generation of privacy-first, AI-enhanced marketing solutions powered by the industry's most secure and scalable data infrastructure.This acquisition allows WPP clients to unlock the full potential of their first-party data while connecting securely with data providers and media partners. By integrating InfoSum's patented cross-cloud technology into WPP Open, clients can build, train, and deploy custom AI models faster than ever—delivering smarter insights, better audience targeting, and measurable campaign improvements across the entire marketing ecosystem.With access to InfoSum's extensive global data network—including signals from leading media platforms, retailers, and identity partners—WPP is redefining marketing intelligence and helping clients move beyond outdated identity-based solutions.This is “Intelligence Beyond Identity,” where privacy, performance, and innovation come together to shape the future of marketing.Learn more about this exciting partnership and what it means for WPP, GroupM, and their clients with Brian Lesser, Evan Hanlon, and Lauren Wetzel.⁠https://www.groupm.com/newsroom/wpp-acquires-infosum-in-major-investment-in-its-ai-driven-data-offer/⁠

Today, Dot discusses PayPal's plans to bring its ad business to the UK in July, WARC downgrading its ad spend forecast for Q1, OpenAI securing $40bn in its latest funding round, and WPP removing DEI references from its annual report. 

Principal-based media buying, which includes inventory media and proprietary media, has become a key practice for large agency groups, but it remains opaque, with finance trails and pricing structures largely in the dark. In March this year, ISBA updated its media services framework calling out media agencies for lack of transparency and "non-compliance", which it said has been leading to "tensions" between advertisers and agencies. The IPA hit back at ISBA for suggesting "systemic malpractice" in principal-based media and painting “a misleading picture of how agencies operate”, serving "only to perpetuate the myth that agencies are acting against the interests of their clients”.In this episode, Campaign's editorial team discuss why this topic is so controversial, shedding light on concerns that exist and the reasons that it remains so obscure. Hosted by tech editor Lucy Shelley, the chat features UK editor-in-chief Gideon Spanier, UK editor Maisie McCabe and media editor Beau Jackson.Further reading:Will the 'big six' become the 'big three'?Media is key battleground for agency giants in new world orderMark Read on WPP's creative agencies slump, big clients spending more and four-day office mandateDo the latest holding company results signify a shift towards media first?The $31bn Omnicom-IPG deal has industrial logic but also many caveats Hosted on Acast. See acast.com/privacy for more information.

Envie sua pergunta pelo Wpp: https://bit.ly/IndoPrasIdeiasQ1Envie sua pergunta: https://bit.ly/perguntas-indoprasideiasSiga ICONOGRAFIA DA HISTÓRIA: https://www.youtube.com/@iconografiadahistoriaAJUDE-NOS A MANTER NOSSO CANAL: Considere apoiar nosso trabalho, participar de sorteios e garantir acesso ao nosso grupo de Whatsapp exclusivo: https://bit.ly/apoiaoidhSe preferir, faz um PIX: https://bit.ly/PIXidh

Will robots replace camera operators? WPP and Boston Dynamics' humanoid robots are now wielding cinema cameras on set, raising questions about the future of production crews. We analyze the practical applications and limitations of this technology. Plus, we dive into the escalating AI copyright battle between tech giants and Hollywood creators, and explore Stage Precision's impressive new SP Grid tool that's transforming virtual production workflows with its innovative calibration system.

Hablamos de la escena política en Alemania con Ludger Gruber, representante de la Fundación Konrad Adenauer para España y Portugal. Tertulia con Guillermo de Haro, Vice Decano de IE University; Juan Pedro Moreno, presidente ejecutivo del negocio de WPP en España; y Ángel Niño, concejal delegado de Innovación y Emprendimiento del Ayuntamiento de Madrid y economista.

Asa Hiken, Technology Reporter for Ad Age joins Barbara Kahn and Dr. Americus Reed to talk about Walmart's immersive commerce initiative, the use of gaming in immersive commerce, digital consumer engagement, and the partnership between WPP and Stability AI. Hosted on Acast. See acast.com/privacy for more information.

Analizamos las políticas de Trump y su impacto en los mercados con Juan Ignacio Crespo, experto financiero. Tertulia con Guillermo de Haro, Vice Decano de IE University; Julián Salcedo, presidente del Foro de Economistas Inmobiliarios y socio director de CEFRE; y Juan Pedro Moreno, presidente ejecutivo del negocio de WPP en España.

Have you thought about making your business fully remote?  Or perhaps it is and you've wanted to relocate?  That's the story of today's guest, Erica Feldblum, and LPL advisor, on this week's episode of the WPP.  Listen in has Erica shares her story.  Over 30 years she has developed specific niches working with women, retirement plans, and those passionate about ESG.  She sounds more passionate than ever, as she shares her story of moving from an in-person practice to fully remote which afforded her the opportunity to relocate to Nashville, TN.  Hear practical tips and valuable lessons from her experiences.  Perhaps you, too, will bring increased freedom and enthusiasm to your delivery of financial planning and financial services!    Join co-hosts Chris Boyd (https://www.linkedin.com/in/j-christopher-boyd-b932169/) and Brad Wright (https://www.linkedin.com/in/bradleyonair/), both past presidents of the chapter.   Erica Feldblum can be found at: email: Erica.Feldblum@LPL.com Web: https://www.ef-financial.com/team/erica-feldblum LinkedIn: https://www.linkedin.com/in/erica-feldblum-06b444/  

"Unprecedented","furlough" and "bubbles" are a few of the words that are reminiscent of 2020. On 23rd March five years ago, the UK prime Minister Boris Johnson announced that the UK was entering a lockdown as a result of the spread of Coronavirus. Now in 2025, the way in which we work has been upturned and a "new normal" is being established. As for the advertising industry, has it changed for the better, or is it still looking back to years gone by?In this episode, the campaign team will answer the question if adland has indeed changed for the better, how hybrid working has affected creative and media teams, what has happened to DEI and the impact that new ways of working has had on young people.Hosted by Campaign tech editor Lucy Shelley, the episode includes editor-in-chief Gideon Spanier, deputy editor Gemma Charles and deputy creativity and culture editor Charlotte Rawlings.Further reading:Five years after Covid, live events are thriving – what's fuelling the resurgence?Will return-to-office mandates push back inclusion?When will adland go back to five days in office?WPP employees push back on return-to-office policy with petitionA year that has changed the ad industry for the betterThe coronavirus crisis: countdown to the fastest advertising downturn in historyRead Campaign's May 2020 issue in full Hosted on Acast. See acast.com/privacy for more information.

Juan Ignacio Galleano, director de relaciones con Inversores de Prosegur, analiza los resultados y los proyectos de la compañía. En la tertulia han intervenido Juan Pedro Moreno, presidente ejecutivo del negocio de WPP en España; Gonzalo Garnica, consultor empresarial y editor; y José Ignacio Gutiérrez, presidente de la Federación de Servicios Financieros de la Confederación de Cuadros.

How can brands leverage emerging technologies to drive real business results? In this episode of Tech Talks Daily, I sit down with Sarah Salter, Global Head of Innovation and Platforms at Wavemaker, to explore how companies can move beyond hype and apply AI, AR/VR, and other innovations in ways that truly engage consumers and deliver measurable impact. With a background spanning 15 years and work on groundbreaking projects for brands like P&G, Nationwide, and the NHS, Sarah brings a unique perspective on digital transformation across industries. Innovation isn't about chasing trends—it's about solving real business challenges. Sarah shares how Wavemaker helps brands set clear KPIs and use emerging tech strategically, from AI-driven personalization to immersive brand experiences in gaming and the metaverse. We discuss key lessons from major tech initiatives, including the NHS's COVID-19 WhatsApp response and Nationwide's Local Voices campaign on Alexa and Google, and how these projects balanced agility, accessibility, and meaningful engagement. As AI continues to reshape marketing, brands are navigating a shift from interruptive ads to participatory experiences. Sarah highlights how companies like L'Oréal and Dove are leading with AI-driven campaigns and why gaming is becoming a major frontier for brand engagement. But with rapid technological change comes challenges—how do businesses keep up, invest in the right skills, and ensure innovation stays inclusive? A passionate advocate for diversity in tech, Sarah also shares her thoughts on why diverse teams lead to better innovation and why the industry must do more to support women in leadership. From fostering STEM education to initiatives like WPP's Back in the Game, she discusses what's needed to build a more inclusive future in technology. How can brands use technology to connect with audiences in more meaningful ways? And what does the future of immersive, AI-powered marketing look like? Tune in to hear Sarah Salter's insights on the next era of brand innovation.

Join Michelle Martin on her tour of markets! It’s red across the screen as Asia-Pacific markets tumble following a Wall Street sell-off. Listen in as Michelle Martin with Ryan Huang, dive into Rolls-Royce’s soaring stock, the Kwek family saga shaking City Developments. Hear about Nvidia’s sharp drop from the $3 trillion club. Plus, Dell’s $9 billion backlog, WPP’s advertising struggles, and a look at Yangzijiang Shipbuilding, UOL, Jardine Cycle & Carriage, and APAC Realty. Finally, local markets move as CapitaLand Investment and ST Engineering rally.See omnystudio.com/listener for privacy information.

One would think that the answer to "what is Group M?" would be a short one, but after many changes, mergers, shuffles and dissolutions at WPP's media arm in the last 12 months, the answer is not so.Group M is the largest media buying group in the world and in this episode, Campaign's journalists discuss what the company was when it began in the early 2000s, what has happened in the last 12 months including losing Sky, the closure of EssenceMediacom X and axing its global agency CEO roles, and what it is now. The team examines Group M's relationship with its agency brands, their identity, and what the future holds for the media group.This episode features media editor Beau Jackson, deputy media editor Shauna Lewis and editor Maisie McCabe. It is hosted by tech editor Lucy Shelley.Further reading:Henkel assigns €500m expanded European media accountUnilever announces result of global media review with six rivals sharing dutiesFormer Group M China executives to face Shanghai court over bribery allegationsGroup M upgrades UK advertising growth forecast from 4.4% to 7.7% in 2025WPP wants NCA's Midas touch as it battles to revive fortunesHow important are agency brands?Amazon splits global media between two networks after competitive reviewGroup M builds new global growth and marketing team under Toby Jenner Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Spiritual Investor Podcast, I sit down with Sean Clayton (@abundance10000) for a powerful conversation on the quantum nature of wealth, self-worth, and the role of stillness in financial expansion. Sean shares his perspective on how our relationship with money is a direct reflection of our internal world—our conditioning, our sense of worthiness, and our ability to receive. We explore how trauma patterns influence our financial reality, why true abundance is accessed through energetic alignment rather than effort alone, and how the quantum approach to money goes beyond linear time. Sean explains why the ability to hold wealth is just as important as creating it and how stepping into deeper self-love naturally expands financial flow. His insights challenge the traditional way of thinking about money and provide a new framework for achieving effortless abundance. Sean Clayton is a life and business strategist, visionary spiritual coach, and abundance alchemist who bridges the gap between high-level corporate success and deep spiritual wisdom. With an extensive background in executive leadership at WPP, SITO Mobile, and other major corporations, Sean brings a grounded, real-world approach to wealth creation and personal transformation. Beyond his professional achievements, his personal journey—from overcoming childhood trauma and federal incarceration to redefining abundance through ancient wisdom—adds an unparalleled depth to his teachings. His work challenges conventional financial narratives, guiding people toward true wealth by shifting their energetic alignment and expanding their capacity to receive. You can connect with him on Instagram at @abundance10000. If you're ready to expand your wealth in a way that aligns with who you truly are, join The Spiritual Investor Club. Inside, we integrate spiritual alignment with practical wealth-building strategies so you can step into financial freedom with clarity and ease. Members gain access to exclusive investing insights, live coaching, extended podcast conversations, and a private community of conscious wealth creators.   Learn more and join us at TheSpiritualInvestor.com

Daniel Hulme, Chief AI Officer at WPP, discusses the transformative role of AI in marketing, leadership, and society. We explore the use of synthetic audiences, ethical considerations of AI, and the future of work influenced by AI technology. Key Takeaways:  The use and impact of synthetic audiences in marketing and content creation AI's potential to enhance human creativity, and future job implications due to AI advancements Overview of the current regulatory landscape, and ethical challenges regarding AI development Practical advice for engaging with and understanding AI technology Guest Bio: Daniel Hulme is a globally recognised AI expert. He is the Chief AI Officer at WPP, and the CEO at Satalia. With over 25 years experience in research and applied AI, Daniel is cited as one of the top ten Chief AI Officers in the world. Daniel is a serial TEDx speaker, has contributed to numerous books and articles on AI, and is a faculty member of SingularityU. He is passionate about how technology can help govern organisations and bring a positive impact to society. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte  

To take AI to the next level, do we need to rethink the way we think about how we think? Chief AI Officer of WPP and CEO of Satalia Dr. Daniel Hulme joins David Rothkopf to discuss the ways our current models are sorely lacking and why we need a more creative approach towards artificial intelligence and why we should place more of a focus on developing moral AI. This material is distributed by TRG Advisory Services, LLC on behalf of the Embassy of the United Arab Emirates in the U.S.. Additional information is available at the Department of Justice, Washington, DC. Learn more about your ad choices. Visit megaphone.fm/adchoices

To take AI to the next level, do we need to rethink the way we think about how we think? Chief AI Officer of WPP and CEO of Satalia Dr. Daniel Hulme joins David Rothkopf to discuss the ways our current models are sorely lacking and why we need a more creative approach towards artificial intelligence and why we should place more of a focus on developing moral AI. This material is distributed by TRG Advisory Services, LLC on behalf of the Embassy of the United Arab Emirates in the U.S.. Additional information is available at the Department of Justice, Washington, DC. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we dive into the highlights of Super Bowl LIX, which achieved a record-breaking 127.7 million viewers across various platforms, including FOX and Tubi. We analyze the implications of this viewership surge for advertisers and discuss how Tubi's simulcast set new streaming records with 15.5 million peak concurrent viewers.We also explore the growing interest in sports beyond football, focusing on the Rugby Six Nations and its increasing viewership in the UK. Our discussion extends to the performance of European broadcasters, where mixed results reveal shifting dynamics in advertising revenue, particularly in the face of rising digital consumption.On the economic front, we unpack the latest GDP growth figures from the UK and the U.S., highlighting how inflation continues to impact consumer behavior and retail sales.Additionally, we cover Fox's strategic acquisition of Red Seat Ventures, aimed at enhancing its connection with audiences through right-leaning podcasts and live events. Google's impressive turnaround in ad revenue is also examined, with YouTube emerging as a dominant player in TV consumption.Key Takeaways: Record Super Bowl Viewership: Super Bowl LIX attracted 127.7 million viewers, marking a significant increase in audience engagement. Tubi's Streaming Success: The platform's simulcast reached 15.5 million peak concurrent viewers, setting new streaming records for the event. Rugby Six Nations Growth: Increasing viewership in the UK indicates a broader interest in sports beyond football. Mixed Results for European Broadcasters: Shifting dynamics in advertising revenue highlight the importance of digital consumption. Economic Insights: The UK shows modest GDP growth while inflation impacts consumer behavior and retail sales in the U.S. Fox's Strategic Acquisition: The purchase of Red Seat Ventures aims to connect with audiences through right-leaning podcasts and live events. Google's Ad Revenue Turnaround: YouTube reported record ad revenue, solidifying its position as a leader in TV consumption.NEXT WEEK: Earning seasons continues with Etsy, Cinemark, Booking, Block and more!Thanks for tuning in! If you enjoyed this episode, don't forget to hit the follow button, and rate us on your favorite podcast platform. And we'd love to hear from you—drop a comment or share your thoughts with us on LinkedIn. --Discover GroupM's latest⁠⁠This Year Next Year⁠⁠ Forecast here:https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/ If you are GroupM client or part of WPP, reach out to business.intelligence@GroupM.com for the full report.

Your agency's operations can either fuel creativity, or kill it.And you can focus on the big picture that drives real financial impact, or get stuck in the weeds.Preston Chandler, WPP's Global Practice Lead of Strategic Operations has a point of view, and the experience to prove it. In fact, Preston's role at WPP is all about advising agencies in the group on how they can operate in a better, smarter, and more strategic way.In this conversation, Preston shares how agencies can design their operations to be smarter, leaner, and more effective, without slowing down creativity.Whether you're fine-tuning your structure or scaling innovation, this conversation will challenge you to think about how your agency is run—and how to take it to the next level.Here's what we dive into:Why your agency model (not just your talent) defines your successHow governance can empower teams instead of creating roadblocksThe ideal team structure to boost efficiency and collaborationSmarter ways of working—moving beyond outdated processesWhy continuous improvement (not just annual reviews) is the key to long-term growthPlus, Preston shares insights on AI's impact on agencies, the pitfalls of hierarchy, and how to make change stick.Follow Preston on LinkedIn: https://www.linkedin.com/in/prestonchandler/Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter.This podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.

When a new boss steps in to lead an agency, they must weigh up how much they change the business and how much the business changes them.Conrad Persons, president of Grey London, who joins the podcast team in this latest epsiode, says: "'That's how we do things round here' is one of the most abominable phrases in business."Persons is joined by Campaign's deputy editor, Gemma Charles, and premium content editor, Nicola Merrifield. The episode, hosted by tech editor Lucy Shelley, looks at balancing change, the importance of likability and technology's impact on leadership. Last year a raft of CEOs in the industry swapped seats, making news headlines across adland. They included Natalie Cummins, who left Publicis Media after 17 years to become CEO of EssenceMediacom, and Kate Rowlinson, who became Group M CEO. Xavier Rees left Havas as group CEO of UK creative to lead Abbott Mead Vickers BBDO, and the subject of Campaign's Top people move of the year, James Murphy, became group CEO of Ogilvy after selling NCA to WPP.So how does a new agency leader make their mark, and how much change is too much?Further reading:What advice would you give adland's new crop of CEOs?EssenceMediacom UK CEO says media clients want answers, not theoryT&Pm appointed Victoria Appleby as UK CEONeverland promoted Josh Harris to CEOSaatchi & Saatchi hired Claire Hollands as CEOPaul Knight named CEO at PHD UK. Hosted on Acast. See acast.com/privacy for more information.

This week, we decode the earnings from some of the largest sellers and buyers of advertising including Amazon, Disney, Fox, Snap, Mondelez, and Uber. Plus we look at economic news from Europe and the U.S. and expected implications for advertising growth, including the tariffs now on hold for Canada and Mexico.NOTE: There was simply too much to cover in one podcast, so we'll tackle Google's results along with the Super Bowl next week. Key earnings insights include:Amazon: Continues to thrive with significant advertising growth driven by its streaming services.Fox: Successfully balances traditional cable and streaming, leveraging political and sports advertising.Disney: Faces challenges with a slight dip in Disney+ subscribers but maintains profitability in its streaming segment.We also discuss the performance of major advertisers like Estee Lauder and Capri, who are navigating uneven recovery in the luxury sector, alongside steady growth from CPG giants like Colgate-Palmolive and Mondelez.Digital endemic companies such as PayPal and Uber show robust revenue growth, with PayPal focusing on AI and partnership scaling, while Uber expands its services into less dense areas.Finally, we touch on Shein's strategic re-entry into India, reflecting broader shifts in global trade dynamics, and the evolving advertising landscape that demands innovative strategies for brands to stay relevant.NEXT WEEK: We'll breakdown Google earnings, Super Bowl, earnings from DoorDash, Airbnb, and other CPGs.--Discover GroupM's latest⁠This Year Next Year⁠Forecast here:https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/If you are GroupM client or part of WPP, reach out to business.intelligence@GroupM.com for the full report.

In episode 53, we dive into the latest earnings reports from tech giants like Meta and Microsoft, analyze Comcast's performance amidst industry shifts, and explore the luxury sector's outlook with a focus on China's recovery. Meta is leveraging its massive user base to monetize AI investments, with tools like Advantage+ showing strong growth (70% YoY growth). Microsoft continues to expand, driven by LinkedIn and a booming AI business (175% YoY increase). Comcast faces challenges in broadband but sees potential in mobile and a steady media division. LVMH's performance and advertising spend provide insights into the luxury sector's trajectory. We also discuss the impact of interest rate decisions by the ECB and the Fed, analyzing their potential effects on economic growth and the advertising landscape. Plus, we'll touch on the US GDP's 2.3% annual growth in Q4 2024, driven by a 4.2% increase in consumer spending, and the overall economic outlook for 2025. NEXT WEEK: We'll break down earnings from Spotify, Alphabet, and others, plus share our weekend plans. -- Discover GroupM's latest This Year Next Year Forecast here: https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/ If you are GroupM client or part of WPP, reach out to business.intelligence@GroupM.com for the full report.

Here inside the Engagement Starter Kit, you'll find everything you need to plan a simple, meaningful, and affordable wedding.    The four episodes released this week - that's just the beginning!  Coming up next week (available now to Apple Premium Subscribers), you'll enjoy four more "Engagement Starter Kit" Bonus Resources, carefully crafted to help you going forward: Bonus Workshop: Clarifying Your Wedding Vision A detailed version of my engagement story, including ALL the ups & downs we experienced, An "Ultimate Engagement Checklist" with 10 steps to getting started with your plans And an audio version of 40 uplifting wedding affirmations / mantras for when things get stressful + overwhelming! And don't forget, there are over 50 free episodes of the Wedding Planning Podcast available to you anytime, anywhere your busy life takes you.  Simply visit your favorite podcast player, and be sure to follow the WPP for a new episode every Wednesday. It's no secret that weddings have changed A LOT over the past couple of years.  It's finally time to embrace an updated planning strategy that prioritizes & honors YOU. That's why I offer completely personalized, one-on-one wedding strategy calls to support you throughout your engagement.  I LOVE sharing free resources and weekly shows with you, but nothing can replace the personalized quality and value of working together, one-on-one. I've been a wedding industry visionary for 14 years, and trust me when I say that I've seen & heard it all ... and the great news is that there is always a creative solution or workaround waiting to be discovered.   Book just one call to get a few specific questions squared away, or book a series of calls for ongoing support throughout your engagement: Thank you for being here, and thank you for your support of the Wedding Planning Podcast.  It's a huge honor to be a part of such a special time in your lives, and I am very grateful for the opportunity to help shape your dream wedding! Cheers, xo Kara