Podcasts about wpp

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Latest podcast episodes about wpp

Entre Chaves
#237 IA no desenvolvimento: ganho real ou ilusão de velocidade?

Entre Chaves

Play Episode Listen Later Sep 9, 2025 33:44


A IA está realmente aumentando a produtividade do dev ou apenas mudando a forma como ele trabalha? Neste episódio, nossos hosts abrem uma discussão importante sobre o impacto da inteligência artificial na performance de programadores, baseado em um novo estudo. Eles discutem os desafios da adaptação a novas tecnologias, a importância do planejamento adequado e o equilíbrio entre velocidade e qualidade de código quando se utiliza IA no dia a dia de desenvolvimento. Dê o play e ouça agora! Clique aqui e leia os insights do estudo Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Entre Chaves
A evolução acelerada da IA será um problema?

Entre Chaves

Play Episode Listen Later Sep 4, 2025 5:15


Este conteúdo é um trecho do nosso episódio: “#236 O que esperar da IA e da profissão de dev até 2027”. Nele, nossos hosts discutem os dilemas éticos e regulatórios em torno da IA que, segundo previsões do relatório "IA 2027", fortalecerá o debate sobre acelerar ou desacelerar seu desenvolvimento. Eles exploram as pressões corporativas e governamentais, além de refletirem sobre a possível chegada da AGI. Dê o play e ouça agora! Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

The Digiday Podcast
The Summer Things Turned Messy

The Digiday Podcast

Play Episode Listen Later Sep 2, 2025 37:59


This week's episode recaps what ended up being a messy summer, from corporate changeovers and AI existentialism to fresh competition for Google and a return to the TV bundle for streaming. Oh, and tariffs; we can't forget tariffs. As stated, the season was kind of a mess, and Digiday managing editor Sara Jerde joined the show to help make sense of the events that transpired and what they portend for the rest of 2025. Related stories: WPP has its next CEO – but what do clients make of the heir apparent? The coalition of the willing (and unable): publishers rally to wall off AI's free ride Google readies its last stand in latest antitrust trial The next browser wars are here — and AI wants the ad dollars too How tariffs have upended the back-to-school season

Campaign podcast
Will agencies lose out to AI solutions at media platforms?

Campaign podcast

Play Episode Listen Later Sep 2, 2025 24:14


Media platforms, including Meta, TikTok, X, Spotify, Pinterest and others, have been advancing their own AI capabilities to improve the advertising process of creating and serving ads to an audience. So where does this leave media and creative agencies?Meta, has gone so far as to call itself a “one stop shop” for advertisers, by reportedly aiming to fully automate advertising, including the creation and targeting of ads, by the end of the year. After this was reported, Meta's stock price went up, while Publicis, Omnicom, IPG and WPP's all took a dip. Chief executive Mark Zuckerberg said: “Over the long term, advertisers will basically just be able to tell us a business objective and a budget, and we're going to go do the rest for them.”In this episode, the Campaign editorial team discusses how much of a threat media platform's advancement of AI poses and how agencies are adapting to not lose their role in the advertising process.Hosted by tech editor Lucy Shelley, the episode features deputy media editor Shauna Lewis and editor Maisie McCabe.Further reading:You can't just tell an AI to create ads like a CCOWhy is principal-based media buying so controversial?Buckle up for the ride as agency world will look significantly different in two yearsUK TV commercial chiefs on 'radical collaboration' and ‘bullishness' in the face of LHFSir Martin Sorrell: Tech platforms are encroaching on clients of large agenciesWill media buyers be the first victims of AI?Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founderGoogle's EMEA president urges adland: ‘Don't wait for magic AI moment – it's here'Microsoft AI CEO: Bigger organisations are ‘starting to feel the pressure' from AI Hosted on Acast. See acast.com/privacy for more information.

Entre Chaves
#236 O que esperar da IA e da profissão de dev até 2027

Entre Chaves

Play Episode Listen Later Sep 2, 2025 55:01


Como será trabalhar em tecnologia quando a AGI começar a se tornar realidade? Neste episódio, nossos hosts analisam um artigo de previsões sobre IA que acertou projeções anteriores e agora aponta para mudanças radicais até 2027. Eles comentam desde o impacto dos agentes de programação no mercado de trabalho até o momento crítico em que empresas de tecnologia podem parar de contratar desenvolvedores tradicionais. O debate aborda tanto os riscos da evolução acelerada da IA quanto as novas funções que surgirão para quem souber se adaptar. Dê o play e ouça agora! Leia o report na íntegra clicando aqui Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Retail Media Therapy
EP25 - An AI Special - Visions, Shamans, Sumerians and baked rhubarb

Retail Media Therapy

Play Episode Listen Later Sep 2, 2025 34:23


Retail Media Therapy is brought to you by Grace & Co, the marketing and commerce consultancy.This episode s an AI Special.Our 2 big AI topics are;1) WPP's view of creative agencies in an AI world: what it means for retail mediaJoin Colin, Viv and our guest, Matthew Kershaw, a former Ad Agency man turned AI consultant to discuss WPP's new white paper and the ad agency's a vision of what an AI-powered agency will look like. We discuss:● Data ● Creativity at scale ● New models of value and why people still matter2) AI search & LLMs In our 101 introductory session on all things agentic, LLM and AI search, we look at how retail media networks and advertisers need to be thinking about getting found in AI search engines and chatbots.• How your brand can be found by AI Search and LLM shopping chatbots as regular search is changing (Hello ChatGPT, Gemini, Claude etc)• How to make sure you are SEO'd well on Bing. (Popular LLMs ChatGPT and Microsoft Co-Pilot pull info from Bing) and why this matters in your organic and paid SEO strategy.So strap in for this epic AI podcast special.... Hosted on Acast. See acast.com/privacy for more information.

The Top Line
Former FDA Chief Scott Gottlieb talks drug pricing, access and innovation (Sponsored)

The Top Line

Play Episode Listen Later Sep 1, 2025 27:30


In the latest episode of the Health Matters podcast, former Food and Drug Administration Commissioner Scott Gottlieb joins WPP’s Wendy Lund, GCI Health’s Ryan Kuresman and Burson’s Judy Stecker to discuss the forces reshaping U.S. health policy. Gottlieb warns that while new laws such as the Inflation Reduction Act may lower government spending on drugs, consumers are unlikely to see significant relief at the pharmacy counter. Insurers’ tighter formularies and higher cost-sharing requirements, he said, could continue to drive affordability challenges for patients. The discussion also covers the future of direct-to-consumer advertising, FDA’s role in combating health misinformation and the promise of cell and gene therapies. Gottlieb shares both caution and optimism — noting the risk of consumer frustration if policy changes fail to deliver savings, while pointing to breakthroughs that are transforming treatment and outcomes. To hear his full take on the challenges and opportunities facing health care leaders, listen to the full Health Matters episode.See omnystudio.com/listener for privacy information.

The MadTech Podcast
MadTech Daily: dentsu for SALE?!; Omnicom Surpasses WPP in UK Ad Spend

The MadTech Podcast

Play Episode Listen Later Aug 29, 2025 1:36


In today's MadTech Daily, we discuss Dentsu weighing sale of global unit, YouTube and Fox striking a short-term deal, and Omnicom surpassing WPP in UK ad spend.

Entre Chaves
O Lovable é uma ameaça para os desenvolvedores?

Entre Chaves

Play Episode Listen Later Aug 28, 2025 3:44


Este conteúdo é um trecho do nosso episódio: “#235 Como o Lovable está mudando a forma de criar software”. Nele, Mateus Frattezi (Frattz), Fundador da Naches e Embaixador do Lovable, explora a missão dessa ferramenta de democratizar a programação e como ela pode impactar o trabalho dos desenvolvedores. Será que o Lovable é uma ameaça ou uma oportunidade para quem atua na criação de soluções digitais? Dê o play e ouça agora! Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Wedding Planning Podcast | Your Online Wedding Planner | Free Advice from Engagement to Wedding Day from Kara Lamerato of KVW

Streamline + simplify has been a tagline for the WPP literally since I created the show way back in 2015.  (Look closely, it's even on our old logo!) Not only are these two of my favorite words in the English language - that I try and live by in ALL aspects of my life - more specifically, they perfectly summarize my approach to wedding planning.   Every situation you'll encounter throughout your engagement can be examined through the lens of simplicity and potentially scaled back or streamlined in some way that will make your life easier, more affordable, more relaxing, and overall, more enjoyable.   Often we find ourselves in the midst of a planning roadblock and the first instinct is to explore your options.  In the first example we're going to talk about today - a couple who has family in 2 different places, many of whom don't want to travel, you might consider … getting married in each place, what would that look like?  Getting married where we live?  Getting married on an island with just us?  In all the feelings and family dynamics and charged emotions that fly around throughout your engagement season, it's sometimes easy to get lost in a million far-fetched options ... when the simplest, most streamlined option is left by the wayside.   On that note, let's explore some other common wedding planning scenarios where things can escalate and become verrrrrrrrrry complicated, very quickly.  I'm going to do my best to point out some straightforward, simple solutions that I hope will make your engaged life EASIER, MORE AFFORDABLE, and put a stop to waking up in the middle of the night with your mind racing over how many passed appetizers there should be, how many people should be in your wedding party, and how much ice to buy for your welcome party.  Ready to get started?  Tune into the full show for so much more!

Campaign podcast
What's next for Omnicom's takeover of IPG?

Campaign podcast

Play Episode Listen Later Aug 26, 2025 35:40


Omnicom and IPG have kept their cards close to their chests while nearing completion of the biggest acquisition in advertising history. Set to close in the second half of this year, the merger-acquisition has now secured 15 out of the 18 regulatory approvals required, including recently with UK watchdog the CMA, in early August. Under the terms of the all-share deal, Omnicom said at the start of August it was set to pay only $9bn for IPG, down from $13.3bn when the takeover was first agreed on 9 December, as the stock prices of both companies have fallen. But the actual price will only be decided once the deal is finalised.In this episode, the Campaign team discuss what's next for Omnicom's takeover of IPG, how it fares against its holding company peers and the priorities for the current chief executives John Wren and Philippe Krakowsky, plus what it means for the agencies and people within the soon-to-be biggest holding company in advertising. This discussion follows on from a previous episode which asked: Will the Omnicom-IPG merger really happen?Hosted by tech editor Lucy Shelley, this episode features Campaign's editor-in-chief Gideon Spanier, editor Maisie McCabe and media editor Beau Jackson.Further reading:Omnicom and IPG's leaders could learn from WPP's 2025IPG cuts 2400 jobs in first half of 2025 ahead of Omnicom takeoverIPG profits drop as UK growth falls 9.7%Omnicom's Duncan Painter to lead data reorganisation ahead of IPG takeoverJames Temperley leaves IPG as part of restructureAndrea Suarez becomes latest media agency chief to leave IPG MediabrandsJohn Wren on his vision for a bigger, better OmnicomIPG downgrades UK ad market growth to 6.4% in 2025Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants Hosted on Acast. See acast.com/privacy for more information.

Entre Chaves
#235 Como o Lovable está mudando a forma de criar software

Entre Chaves

Play Episode Listen Later Aug 26, 2025 47:34


Será que o desenvolvimento de software ainda é tão distante para quem está começando? Neste episódio, recebemos Mateus Frattezi (Frattz), Fundador da Naches e Embaixador do Lovable, para discutir como essa ferramenta está transformando a forma de criar soluções digitais e democratizando o acesso ao desenvolvimento. Quer saber como isso pode impactar sua rotina como desenvolvedor? Dê o play e ouça agora! Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Entre Chaves
A arquitetura do Grok-4 realmente o coloca em vantagem?

Entre Chaves

Play Episode Listen Later Aug 21, 2025 4:25


Este conteúdo é um trecho do nosso episódio: “#234 Grok-4: Análise completa do modelo que lidera os benchmarks”. Nele, nossos hosts comentam os bastidores do treinamento do Grok-4 e revelam por que a quantidade de GPUs utilizadas pode fazer toda diferença na performance. Eles também fazem comparações técnicas com outras opções do mercado e falam do seu diferencial colaborativo entre agentes em uma versão alternativa do modelo. Dê o play e ouça agora! Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Entre Chaves
#234 Grok-4: Análise completa do modelo que lidera os benchmarks

Entre Chaves

Play Episode Listen Later Aug 19, 2025 29:56


O novo modelo da xAI é realmente melhor que as outras LLMs do mercado? Neste episódio, nossos hosts analisam o Grok-4 da xAI, o modelo da empresa de Elon Musk que conquistou o topo dos benchmarks sendo treinado com 200 mil GPUs. Eles discutem os diferenciais técnicos, a polêmica estratégia de usar o X como fonte de dados, os preços competitivos da API e o que esperar do futuro Grok Code. Dê o play e ouça agora! Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

The PR Week
The PR Week: 8.14.2025 - Ron Berkowitz, Berk Communications

The PR Week

Play Episode Listen Later Aug 14, 2025 48:49


In this episode of The PR Week, Steve Barrett and Frank Washkuch sit down with Ron Berkowitz, founder and CEO of Berk Communications, to discuss his career in sports and entertainment PR, from working for George Steinbrenner to an era when athletes are also global influencers. Plus, the biggest marketing and communications news of the week, from Shamrock Capital's acquisition of the Penta Group to WPP's latest quarterly earnings and ICR CEO Tom Ryan's decision to step down.   AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Minimum Competence
Legal News for Thurs 8/14 - Alex Jones' Infowars Receivership, Trump's Aid Freeze and Pro-Antitrust Moves, Rumble Lawsuit Dismissal, and a Ruling on Birth Control Coverage

Minimum Competence

Play Episode Listen Later Aug 14, 2025 8:09


This Day in Legal History: Social Security ActOn August 14, 1935, President Franklin D. Roosevelt signed the Social Security Act into law, establishing the foundation of the modern American welfare state. The legislation was a centerpiece of Roosevelt's New Deal and aimed to address the widespread economic insecurity caused by the Great Depression. For the first time, the federal government created a structured system of unemployment insurance and old-age pensions, funded by payroll taxes collected from workers and employers. The law also introduced Aid to Dependent Children, a program designed to support families headed by single mothers, later expanded into Aid to Families with Dependent Children (AFDC).The Act marked a major shift in federal involvement in individual economic welfare and signaled a broader acceptance of the idea that the government bears some responsibility for the financial well-being of its citizens. Though limited in scope at first—agricultural and domestic workers, for example, were excluded—the framework it established would evolve through amendments and court challenges over the following decades.The Social Security Act was challenged on constitutional grounds shortly after its passage, but the Supreme Court upheld its key provisions in Helvering v. Davis (1937), affirming Congress's power to spend for the general welfare. Over time, the Social Security program expanded to include disability insurance, Medicare, and Medicaid. While the structure and funding of these programs remain a subject of political debate, the 1935 Act remains one of the most enduring and significant pieces of social legislation in U.S. history.A Texas state court has appointed a receiver to take control of Alex Jones' company, Free Speech Systems LLC, the parent of his Infowars show, in an effort to collect on $1.3 billion in defamation judgments related to his false claims about the 2012 Sandy Hook school shooting. Judge Maya Guerra Gamble granted the request from families of victims in the Connecticut case, authorizing receiver Gregory S. Milligan to manage and potentially liquidate the company's assets. Another hearing is scheduled for September 16 to determine whether the Texas-based judgments should also be placed under receivership.Jones, who has been in personal bankruptcy since 2022, has been shielded from immediate collection on many of these judgments, but his company's Chapter 11 case was dismissed in 2024, giving a separate bankruptcy trustee limited control over its assets. The receiver now has authority, subject to that trustee's approval, to pursue the sale of Infowars' media assets, access financial records, and initiate legal actions to recover property.Attorneys for the Sandy Hook families hailed the order as a major step toward accountability. Meanwhile, Jones' legal team plans to appeal, arguing the court was misled about prior bankruptcy rulings. Jones is also seeking U.S. Supreme Court review of the Connecticut judgment, with a filing deadline set for September 5.Alex Jones' Infowars Assets to Be Taken Over by Receiver (1)A federal judge in Philadelphia struck down Trump administration rules that allowed employers to deny birth control coverage based on religious or moral objections. U.S. District Judge Wendy Beetlestone ruled that the 2018 exemptions were not justified and found a disconnect between the sweeping scope of the rules and the limited number of employers likely to need them. The ruling came in a case brought by Pennsylvania and New Jersey, which previously reached the U.S. Supreme Court. The Court upheld the rules on procedural grounds in 2020 but did not evaluate their substance.The Affordable Care Act mandates contraception coverage in employer health plans, with narrow exemptions for religious organizations. The Trump administration expanded this to a broader class of employers, arguing that even applying for exemptions could burden religious practice. Judge Beetlestone disagreed, saying the administration failed to show a rational link between the perceived issue and its response.The Biden administration had proposed reversing the Trump-era policy in 2023, but that effort stalled before Biden left office. The Little Sisters of the Poor, a Catholic group involved in defending the rules, plans to appeal the new decision. The Department of Justice has not yet commented on the ruling.US judge blocks Trump religious exemption to birth control coverage | ReutersPresident Trump revoked a 2021 executive order issued by then-President Joe Biden that aimed to promote competition across the U.S. economy. Biden's order targeted anti-competitive practices in sectors such as agriculture, healthcare, and labor, and was a key element of his economic agenda. It included efforts to reduce consumer costs by curbing monopolistic behavior and increasing oversight of mergers.Trump's administration criticized the Biden-era approach as overly restrictive and burdensome. The Justice Department, under Trump, endorsed the revocation, stating it would pursue an “America First Antitrust” strategy focused on market freedom and less regulatory interference. Officials also announced plans to streamline the Hart-Scott-Rodino merger review process and reinstate targeted consent decrees to address specific anti-competitive behavior.Critics argue the revocation will weaken protections for consumers and small businesses. A June 2025 report by advocacy groups estimated that dismantling consumer protection policies, including those from the Consumer Financial Protection Bureau, has cost Americans at least $18 billion through higher fees and lost compensation. Trump has also taken steps to drastically reduce the CFPB's workforce.Former Biden competition policy director Hannah Garden-Monheit condemned the move, claiming it contradicts Trump's promise to support everyday Americans and instead benefits large corporations.Trump revokes Biden-era order on competition, White House says | ReutersA federal judge in Texas dismissed a lawsuit filed by video-sharing platform Rumble, which had accused major advertisers—Diageo, WPP, and the World Federation of Advertisers—of conspiring to boycott the platform by withholding ad spending. U.S. District Judge Jane Boyle ruled that the Northern District of Texas was not the appropriate venue for the case, as the defendants are based in the UK and Belgium. Her decision did not address the substance of Rumble's antitrust claims.Rumble's lawsuit alleged that the advertisers participated in a “brand-safety” initiative through the Global Alliance for Responsible Media, which it claims was used to pressure platforms like Rumble—known for minimal content moderation—into compliance or risk being excluded from ad budgets. The defendants countered that business decisions not to advertise on Rumble were based on brand protection and had nothing to do with collusion or a boycott.Judge Boyle noted it remains an "open question" whether the Texas court is the right venue for a similar lawsuit brought by Elon Musk's social media platform X, which is also pending. The advertisers argued Rumble's legal action was a misuse of antitrust laws intended to force companies to do business with it.US judge tosses Rumble lawsuit claiming advertising boycott | ReutersA federal appeals court ruled in favor of President Donald Trump, allowing him to halt billions in foreign aid payments that had been previously approved by Congress. In a 2-1 decision, the D.C. Circuit Court of Appeals lifted an injunction issued by a lower court that had ordered the administration to resume nearly $2 billion in aid. The aid freeze was initiated on January 20, 2025—Trump's first day of his second term—through an executive order and followed by significant staffing and structural changes to USAID, the government's main foreign aid agency.The lawsuit challenging the freeze was brought by two nonprofit organizations that depend on federal funding: the AIDS Vaccine Advocacy Coalition and Journalism Development Network. The appeals court, however, ruled that the groups lacked legal standing to challenge the freeze and that only the Government Accountability Office, a congressional watchdog, had authority to do so.Judge Karen Henderson, writing for the majority, explicitly stated the court was not deciding whether Trump's actions violated the Constitution's separation of powers or Congress's control over federal spending. In a sharp dissent, Judge Florence Pan argued the decision undermined the Constitution's checks and balances and enabled unlawful executive overreach.A White House spokesperson praised the ruling, framing it as a victory against "radical left" interference and a step toward aligning foreign aid spending with Trump's "America First" agenda.US appeals court lets Trump cut billions in foreign aid | Reuters This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.minimumcomp.com/subscribe

Being Human
#339 Facing the AI Revolution: Placing the Right Bets for Your Business - Daniel Hulme

Being Human

Play Episode Listen Later Aug 14, 2025 54:15


▶️ Connect with Richard on LinkedIn: https://www.linkedin.com/in/richardatherton-firsthuman/   In this fascinating conversation, I sit down with Daniel Hulme, an AI expert, innovator, and thought leader. Daniel has an extensive track record, from founding the AI optimization startup Satalia (acquired by the advertising giant WPP) to exploring groundbreaking ideas in AI consciousness, neuromorphic computing (building computers that work more like human brains), and agent verification (checking that an AI is really who it claims to be). Together, we discuss the intersection of humanity and technology, diving into the limitations of artificial intelligence, the significance of empathy, and how creativity remains our most vital skill in the age of automation. Daniel offers thought-provoking perspectives on education reform, critical thinking, and project-based learning as the future of personal and professional growth. We talk: - Apple's doubts about AI reasoning ability - The rise of the AI scientist - Use of AI in business - where to invest - Can an AI be conscious? - What to advise your kids Links: Consicum Moral.me If you're curious about how humans can thrive in an increasingly AI-driven world, this episode provides valuable insights into fostering innovation, adapting to change, and embracing what makes us human.

Entre Chaves
Por que revisar código em dupla ainda importa na era da IA?

Entre Chaves

Play Episode Listen Later Aug 14, 2025 3:49


Este conteúdo é um trecho do nosso episódio: “#233 dti digital: categorizando as melhores ferramentas de IA”. Nele, Pedro Eustáquio, Arquiteto de Soluções, e Givaldo Moreira, Tech Manager, ambos da dti digital explicam por que a revisão de código com IA é necessária, mas não elimina a necessidade de se fazer o processo em dupla. Eles também comentam sobre o papel do desenvolvedor neste cenário e como a IA tem impactado a profissão. Dê o play e ouça agora! Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

The MadTech Podcast
MadTech Daily: WPP Profit Falls as Ad Market Slows; Lawmakers Urge Meta to Remove Instagram Map

The MadTech Podcast

Play Episode Listen Later Aug 12, 2025 2:30


In today's MadTech Daily, we cover WPP's profit falling 71% as the ad market slows, The Trade Desk shares dropping after its Q2 revenue is revealed, lawmakers urging Meta to remove Instagram map, and Havas launching AI tool to track brand visibility.

The MadTech Podcast
MadTech Daily: Google Denies its AI Hurts Web Traffic; Nielsen & WPP Team Up for Audience Measurement

The MadTech Podcast

Play Episode Listen Later Aug 8, 2025 2:40


In today's MadTech Daily, we discuss Google denying its AI Search features hurt web traffic, Nielsen and WPP teaming up for audience measurement, and Amazon cutting Wondery jobs while reshaping its audio unit.

Marketecture: Get Smart. Fast.
Episode 134: Brian Wieser Dishes on the Latest Agency Drama

Marketecture: Get Smart. Fast.

Play Episode Listen Later Aug 8, 2025 54:29


Brian Wieser, CEO of Madison and Wall, sits down with Ari Paparo and Eric Franchi to talk about the current state of advertising and media agencies. They cover recent earnings, the role of AI, and strategic shifts at companies like WPP and Publicis. Brian also shares his views on the economic climate and its effects on the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ransquawk Rundown, Daily Podcast
Europe Market Open: Sentiment resilient to tariff threats on geopolitical optimism; BoE ahead

Ransquawk Rundown, Daily Podcast

Play Episode Listen Later Aug 7, 2025 5:32


US President Trump said they are going to be putting a very large tariff on chips and semiconductors, which will be at approximately 100%, but added "if you're building in the US, there will be no charge."Crude futures declined yesterday amid Russia/Ukraine optimism following the discussion between the US and Russia which was said to have made progress and with President Trump intending to meet Russian President Putin as soon as next week.US President Trump said, regarding the Fed pick, that the interview process has started and it is probably down to three candidates, while he added that the two Kevins are very good, and a temporary governor is to be named in the next few days.APAC stocks traded mixed as reciprocal tariffs took effect overnight; European equity futures indicate a marginally higher cash market open with Euro Stoxx 50 futures up 0.4% after the cash market closed with gains of 0.3% on Wednesday.Looking ahead, highlights include German Trade (Jun), Industrial Output (Jun), Swedish CPIF (Jul), French Trade Balance (Jun), US Jobless Claims, Wholesale Sales (Jun) NY Fed SCE, Atalanta Fed GDP, BoE Announcement, MPR & DMP, CNB & Banxico Announcements, Speakers including BoE's Bailey & Fed's Bostic, Supply from Spain, France & US.Earnings from Trade Desk, Eli Lilly, ConocoPhillips, Vistra Energy, Peloton, Warner Bros, DataDog, Kenvue, Siemens, Deutsche Telekom, Allianz, Merck, Henkel, Rheinmetall, Deliveroo, Serco, Maersk, Zurich Insurance & WPP.Read the full report covering Equities, Forex, Fixed Income, Commodites and more on Newsquawk

Driven by Data: The Podcast
S5 | Ep 36 | Why Most Businesses are Placing the Wrong AI Bets with Daniel Hulme, Chief AI Officer at WPP / CEO at Satalia and Conscium

Driven by Data: The Podcast

Play Episode Listen Later Aug 5, 2025 54:38


In Episode 36, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom i re-joined by Daniel Hulme, a leading authority in the world of AI and Chief AI Officer at WPP (as well as being CEO at Satalia and Conscium) Kyle and Daniel discuss the rapid evolution of AI and its implications for various sectors. They explore the concept of agentic AI, its real-world applications, and the importance of verification in AI deployment. The conversation also delves into the impact of AI on jobs, the future of work, and the role of education in preparing graduates for an AI-driven world. Ethical considerations and the need for aligned AI are emphasised, along with the challenges organisations face in building and adopting these technologies, and placing the right bets with their investments.Takeaways:The evolution of Ai in the last 12 months.How AI has graduated from an 'intoxicated graduate' to masters level intelligence and beyond.Why Leaders don't have time to place the wrong bets but many are. Why companies are wasting time and money on building the wrong agents. How to prioritise the correct AI bets to invest in.How AI can free society from economic constraints meaning people won't have to work. The future of the education system and the impact on graduate jobs. Why verification of AI will be imperative to success and also accounts for 80% of deployment cost.The five levels of AI verification you need to know about. The importance of testing for skills and expertise instead of knowledge.When AI may become conscious and we could be at AGI by 2030.The disruption we're going to see in the job market.The relationship between software and AI and why most firms can't attract the talent they need to build AI.Why we should be building AI with values as opposed to implementing guardrails after the fact. The three questions to ask when deploying AI.The real safety and security issues that companies are going to face. Why there will be an explosion of innovation in AI safety.The risks of building zombie superintelligence....

The POZCAST: Career & Life Journeys with Adam Posner
Josh Newman: Revolutionizing Workforce Design: Global Head of People and Strategy @ WPP

The POZCAST: Career & Life Journeys with Adam Posner

Play Episode Listen Later Aug 1, 2025 65:28


#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com Takeaways:- Work architecture is essential for understanding how work gets done.- Workforce design and strategy are closely linked.- Employee experience mapping can enhance workforce design.- Onboarding is a critical stage in the employee journey.- Mutual responsibility exists in managing employee expectations.- Technology can complicate employee experiences if not implemented thoughtfully.- Future-ready organizations prioritize employee development and upskilling.- HR must claim a seat at the revenue table to drive business outcomes.- Remote work requires intentional design to foster collaboration.- Contentment is a dynamic goal worth striving for in one's career.SummaryIn this conversation, Adam Posner and Josh Newman delve into the intricacies of workforce design and employee experience. They discuss the importance of understanding work architecture, the critical stages of employee onboarding, and the mutual responsibilities of employers and employees in managing expectations. Josh shares insights from past workforce design projects, highlighting lessons learned from failures and the significance of creating future-ready organizations that prioritize employee development. The discussion also touches on the evolving role of HR in driving revenue, the challenges of remote work, and the impact of parenthood on leadership styles. They conclude with reflections on career advice and the true definition of success. Chapters 00:00 Understanding Workforce Design and Architecture02:59 Employee Experience Mapping: The Six Stages05:56 Mutual Responsibility in Onboarding08:53 Lessons from Workforce Design Failures11:52 Future-Ready Organizations: Human-Centric Approaches14:37 The Role of HR in Revenue Generation17:48 Navigating Remote Work and Mentorship Challenges20:18 The Transformative Power of Parenthood26:44 Navigating Work-Life Balance and Productivity31:55 The Future of Work and Employee Value Proposition34:56 Defining Success Beyond Traditional Metrics     

BrandStocker
Bs 10x06 - Hablamos de branding con CBA

BrandStocker

Play Episode Listen Later Jul 24, 2025 38:54


En este episodio de BrandStocker charlo con Sandra García, Managing Director de CBA España, agencia integrante del grupo WPP. Sandra nos invita a reflexionar sobre el papel del branding como motor estratégico para las empresas, más allá del diseño o la estética. Con más de 20 años de trayectoria profesional, Sandra tiene una mirada lúcida, sensata y profundamente humana sobre la disciplina. Durante la charla exploramos dos proyectos que reflejan bien esa forma de hacer: Caramelo Hoteles y la cerveza La Salve, ¡y más proyectos! Learn more about your ad choices. Visit megaphone.fm/adchoices

Campaign podcast
What will the Cindy Rose era mean for WPP?

Campaign podcast

Play Episode Listen Later Jul 22, 2025 31:49


WPP announced this month that Microsoft executive Cindy Rose will succeed outgoing chief executive Mark Read. Rose is currently chief operating officer, global enterprise, at Microsoft and will be WPP's third CEO and the first female leader of a major agency holding company. The announcement, which came sooner than expected, came one day after the holding company issued a shock profit warning to the stock market, and follows major losses for WPP including the Mars account and a portion of the Coca-Cola business.Analysts have responded to the appointment saying that the Rose era “has to be transformational” and “WPP knows it needs a reboot”.In this episode, the Campaign editorial team will discuss the reaction to Rose's appointment, what WPP needs from its new CEO, or whether WPP is “too far gone” as former CEO Sir Martin Sorrel has suggested. The chat features Campaign's editor in chief Gideon Spanier, editor Maisie McCabe and deputy media editor Shauna Lewis. The episode is hosted by tech editor Lucy Shelley.Coming up in the Campaign calendar:Campaign LiveCampaign Big AwardsFurther reading:What can new CEO Cindy Rose bring to WPP and what does it need?Accenture and WPP have discussed potential M&A dealWPP's 'pretty grim' profit warning: stock market analysts reactWPP closes in on new CEO as some big names ruled out Hosted on Acast. See acast.com/privacy for more information.

Profile
Cindy Rose

Profile

Play Episode Listen Later Jul 19, 2025 14:55


From Disney to Microsoft, via Vodafone and Virgin Media, Cindy Rose has been a top executive at some of the world's best known companies. Born and raised in the US, one of her early passions was figure skating – a sport she confessed left her covered in bumps and bruises. After qualifying as a lawyer, she later switched to corporate roles, relocating to Europe then London. Her time at Disney included a shift dressed as Mickey Mouse's loyal hound, Pluto, welcoming guests to the Californian theme park. Now she's set to become the new CEO of the troubled FTSE ad giant, WPP – where her experience in tech and AI look set to be an asset. Stephen Smith talks to friends and colleagues to find out how Cindy Rose made it from law to leadership – and the challenges she faces as head of one of the world's biggest advertising groups. Presenter: Stephen Smith Producers: Natasha Fernandes, Alex Loftus, Sally Abrahams Production Coordinator: Maria Ogundele Sound Engineer: James Beard Editor: Bridget Harney Credits: Cindy Rose at London Tech Week, 2018 Satya Nadella, Microsoft CEO, addressing Grace Hopper Celebration of Women in Computing CBS Mornings (2014) Claudia Winkleman, Liquid News, 24 July 2002 Greenpeace scale Disney offices in London, 2004. Source: Greenpeace.

The MadTech Podcast
MadTech Daily: AliExpress, TikTok and WeChat Face Privacy Complaint; Publicis' Q2 Growth Boosted by Creative and Media

The MadTech Podcast

Play Episode Listen Later Jul 18, 2025 2:37


In today's Madtech Daily, we discuss AliExpress, TikTok, and WeChat facing privacy complaints, Publicis' quarter 2 growth being boosted by creative and media, and WPP's campaign encouraging UK investment.

The PR Week
The PR Week: 7.17.2025 - Pam Jenkins, Shatterproof

The PR Week

Play Episode Listen Later Jul 17, 2025 48:25


Pam Jenkins recently left Weber Shandwick, where she spent the last two decades, to join nonprofit Shatterproof as its CEO. The organization works to reduce the burden of substance use disorder in the U.S. by increasing access to treatment, expanding education and driving public policy change. Jenkins talks about her previous work with Shatterproof at Weber and her plans for the nonprofit.Plus, the biggest marketing and communications news of the week, such as Omnicom's poor PR financial results in Q2; reports of a possible tie-up between WPP and Accenture; and prominent people moves at Real Chemistry and Golin.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Campaign Chemistry
Campaign Chemistry: Studio.One's Ajaz Ahmed

Campaign Chemistry

Play Episode Listen Later Jul 16, 2025 35:31


For AKQA founder and former chief executive Ajaz Ahmed, leadership is about one thing: being a decent human being.On the latest episode of Campaign Chemistry, Ahmed opens up about his WPP departure, the cultural cost of bureaucracy in holding companies and why this is a “golden era” for independent agencies. He shares more details around his latest venture, Studio.One, and how he's leaning on his lived experience and career lessons to build for what's next. Ahmed also weighs in on the current Cannes Lions scandals surrounding fabricated award-winning campaigns and it reflects a bigger misalignment in the ad agency world.The sound bite“Incentives within holding company structures often prioritize awards over client ROI or satisfaction — and that misalignment drives the wrong behaviors.”The takeawaysIndie agencies are having a moment.AKQA was built for the internet era — Studio.One is built for the AI era.Clients want people, not processes weighed down by bureaucracy.The algorithm is not a replacement for the human spirit.Holding companies are losing their spark and that's why talent is flocking to independents.Business incentives that prioritize trophies over ROI and client trust encourage the wrong behaviors.Leadership is about being a decent human being.Legacy isn't about scale — it's about impact and the culture you create. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

The Digiday Podcast
Creator longevity with Brandon Edelman, Plus Linda Yaccarino's exit, WPP's Leadership shake up and the AI browser wars

The Digiday Podcast

Play Episode Listen Later Jul 15, 2025 48:13


Creator Brandon Edelman stops by the Digiday Podcast to talk about his pivot to full-time content creation, how he strikes brand deals and life after TikTok (22:00). Also on this episode, Digiday platforms reporter Krytsal Scanlon joins co-hosts Kimeko McCoy and Tim Peterson to talk about Linda Yaccarino's exit from X, what WPP's new CEO means for the holding company's growth and how AI is shaping the next era of the browser wars.

AdTechGod Pod
The Refresh News: July 14 - Leadership Shakeups, Social Surges, and the AI Browser Wars: A Wild Week in Adland

AdTechGod Pod

Play Episode Listen Later Jul 14, 2025 8:55


In this July 14th edition of The Refresh, host Kait recaps a whirlwind week in advertising marked by major leadership changes, surprising earnings news, and critical shifts in the social media and AI sectors. From Linda Yaccarino's headline-making exit at X to the rise of Threads and AI-powered browsers challenging Google, this episode covers the most important updates marketers need to know. With WPP's new CEO pick and YouTube's monetization policy pivot, it's clear the industry is evolving rapidly, both in people and platforms. Linda Yaccarino Exits X (0:38): After a tumultuous tenure trying to stabilize X's advertiser relations post-Elon Musk acquisition, Yaccarino stepped down, raising fresh concerns over the platform's future ad revenue and signaling a deeper pivot toward AI integration via XAI. WPP Names Cindy Rose as Next CEO (2:11): With a background at Microsoft, Virgin Media, and Disney, Rose's appointment signals WPP's strategic shift toward becoming a more AI- and tech-centric organization amid falling revenue forecasts and mounting competitive pressure. WPP Cuts 2025 Revenue Guidance (3:15): In an unscheduled earnings update, WPP downgraded its 2025 outlook to a 3–5% decline, citing macroeconomic headwinds and major client losses including Coca-Cola and Paramount. Threads Closes in on X (4:06): Threads hit 115 million daily mobile users in June, up 128% year-over-year, while X saw a 15% drop. The user shift, particularly in the U.S., signals growing momentum for Meta's Twitter alternative. AI-Powered Browsers Challenge Google (6:13): Perplexity released its new Comet browser and OpenAI's rumored offering aims to make browsing fully conversational. Both aim to reshape search and ads with real-time, assistant-driven experiences that could threaten Google's dominance. Learn more about your ad choices. Visit megaphone.fm/adchoices

ShanghaiZhan:   All Things China Marketing, Advertising, Tech & Platforms
The Uncertain Future of the Agency Holdco Model with Mark Heap

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

Play Episode Listen Later Jul 13, 2025 55:58


Has agency consolidation begun to backfire? The media agency is undergoing a massive transformation as holding companies consolidate their operations & rebrand around unified entities. What does this seismic shift mean for the future of the industry? Will the industry's current path lead to better outcomes or just more cost-cutting? Joining us is Mark Heap, Founder of Mark Heap Consulting. Mark advises businesses on growth strategy, organization transformation & leadership development. He's the former CEO of Mindshare in EMEA and Mediacom in APAC. He spent 10 years in China from 2003 to 2013 serving roles at PHD and Mindshare.

The MadTech Podcast
MadTech Daily: WPP Appoints Cindy Rose as CEO; OpenAI Enters Browser Market to Challenge Chrome

The MadTech Podcast

Play Episode Listen Later Jul 11, 2025 2:47


In today's Madtech Daily, we discuss WPP appointing Cindy Rose as CEO, OpenAI entering browser market to challenge Chrome, and Linda Yaccarino stepping down as X CEO

The PR Week
The PR Week: 7.9.2025 - Philip Nardone, PAN

The PR Week

Play Episode Listen Later Jul 10, 2025 46:10


The latest guest on The PR Week podcast is PAN president and CEO Philip Nardone. He talks about the evolution of tech PR and media over the last three decades, as well as recent changes at major agencies. Also on the agenda is the departure of Sally Susman from Pfizer, CEO Mike Doyle leaving Ketchum, WPP's profit warning and a spotlight on the brands responding to tragic flooding in Texas.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The MadTech Podcast
MadTech Daily: WPP Cuts Outlook After Client Losses; Trust Ranked Key Business Driver by IPA

The MadTech Podcast

Play Episode Listen Later Jul 10, 2025 2:13


In today's Digest, we discuss WPP cutting outlook after client losses, Seedtag appointing Brian Gleason as CEO, and trust being ranked key business driver.

Mercado Abierto
Bolsa europea: El resumen del día

Mercado Abierto

Play Episode Listen Later Jul 10, 2025 6:20


Miramos a BMW, Legrand, ING o WPP con Antonio Aspas, de Buy & Hold Gestión de Activos.

WSJ Minute Briefing
Nasdaq Rises to New Record as President Trump Sends More Tariff Letters

WSJ Minute Briefing

Play Episode Listen Later Jul 9, 2025 2:38


Plus: Drugmaker Merck strikes a roughly $10 billion deal to buy Verona Pharma. The Justice Department's criminal healthcare-fraud unit investigates UnitedHealth's Medicare billing practices. And, shares in advertising conglomerate WPP tumble after it said clients were pulling back on spending. Charlotte Gartenberg hosts. Sign up for the WSJ's free What's News newsletter.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Sounds Profitable: Adtech Applied
Managing Many Metrics, The Podcast Exchange Restructuring, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Jul 9, 2025 5:30


Today in the business of podcasting: The Streaming Wars looks at how "watch hours" can be turned into a valuable metric, The Podcast Exchange announces it is filing a Notion of Intention in Canadian bankruptcy court, Signal Hill Insights looks at three common reasons host-read ads fall short, and WPP issues profit warning as Q2 perfomance falls below expectations. Links to every article covered can be found in today's issue of the newsletter, available here on SoundsProfitable.com

I Hear Things
Managing Many Metrics, The Podcast Exchange Restructuring, & More

I Hear Things

Play Episode Listen Later Jul 9, 2025 5:30


Today in the business of podcasting: The Streaming Wars looks at how "watch hours" can be turned into a valuable metric, The Podcast Exchange announces it is filing a Notion of Intention in Canadian bankruptcy court, Signal Hill Insights looks at three common reasons host-read ads fall short, and WPP issues profit warning as Q2 perfomance falls below expectations. Links to every article covered can be found in today's issue of the newsletter, available here on SoundsProfitable.com

Mercado Abierto
Plazas Europeas: Lo más destacado

Mercado Abierto

Play Episode Listen Later Jul 9, 2025 6:35


Miramos a los sectores afectados por los aranceles y a compañías que son noticia como EssilorLuxottica, UniCredit, WPP o Carrefour con Alberto Roldán, profesor de Finanzas de la Universidad Europea.

La Chronique Finance
Encore un T-Day !

La Chronique Finance

Play Episode Listen Later Jul 9, 2025 7:22


Malgré les tentatives désespérées (et infructueuses) de l'auteur pour se désintoxiquer de Trump, l'actualité et les marchés l'y replongent chaque matin. De toute façon nous sommes le 9 juillet, date-butoir d'hypothétiques annonces multinationales sur les droits de douane qui frapperont les produits non Made in USA. C'est le Tariff-Day, T-Day pour les intimes.

AdTechGod Pod
The Refresh News: July 7 - Apple Goes Hollywood, Google Bets on Micropayments, and Holding Companies Face an AI Reckoning

AdTechGod Pod

Play Episode Listen Later Jul 7, 2025 9:08


In this week's episode of The Refresh (July 7, 2025), Kait breaks down the top stories reshaping advertising and media. Apple's massive push into theatrical releases hits a milestone with F1, raising questions about the long game for Apple's entertainment ambitions. Meanwhile, Google launches OfferWall, a monetization tool built for the post-cookie, AI-dominated internet. And on Wall Street, Barclays delivers a sobering forecast for holding companies despite their AI investments. It's a week that highlights how media, monetization, and market pressure are colliding across the ecosystem. 5 Key Highlights:  Apple's F1 film makes a strong debut, grossing $144 million globally in its opening weekend, but with production and marketing costs over $375 million, profitability is still uncertain. Apple's aggressive marketing strategy for F1 leveraged its entire ecosystem—from WWDC tie-ins and haptic trailers to in-phone ticket discounts via Apple Wallet—sparking debate over consumer boundaries.  Google launches OfferWall, a new feature within Google Ad Manager allowing users to unlock premium content through ads, surveys, payments, or newsletter opt-ins, aiming to help publishers recover lost revenue in the AI-search era.  OfferWall signals a move toward an incentivized internet, where users explicitly trade data, time, or small payments for content, though infrastructure and behavioral shifts are still major hurdles. • Barclays downgrades major ad holding companies (IPG, Omnicom, WPP), citing slow growth and AI disruption to traditional business models—but notes their current AI product launches and scale could pay off long-term.   Learn more about your ad choices. Visit megaphone.fm/adchoices

This Week In Location Based Marketing
Location Weekly - Episode 717

This Week In Location Based Marketing

Play Episode Listen Later Jun 26, 2025 33:41


This week's episode features Walmart & Wing expand partnership on drone deliveries, DOOHClick launches mobile app for revenue tracking, Apple gets patent for biometric tracking wearable loops and WPP launches “Open Intelligence” as an alternative to ID-based targeting.

PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose
Marketing Survival Tips Post AI & Social (485)

PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

Play Episode Listen Later Jun 20, 2025 62:05


Huge research uncovers the obvious. Television and "traditional media" is going obsolete, as social media revenues and watch/listen time dominates. It is indeed the end of the living room. The boys review reports from WPP and NiemenLab. In marketing winners, Terry Moran launches a substack after being fired. But shouldn't he have had one already? Contractual reasons aside, the boys detail a marketing/creator survival plan that's not just a nice to have. Rants and raves include Answer Engine Optimization Hype and the GENIUS act. ----- This week's links: Creators Overtake Traditional Media The Brand/Studio Line Blurs Social Media Overtakes TV Ads on Whatsapp Terry Moran Launches Substack Journalist Survival Plan Genius Act Progress ----- This week's sponsor: INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025. Go to inbound.com/register to secure your spot at INBOUND 2025. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.  

AdTechGod Pod
The Refresh News: Agencies, AI, and the Streaming Shake-Up

AdTechGod Pod

Play Episode Listen Later Jun 16, 2025 10:09


In this episode of The Refresh News, host Kait unpacks a headline-heavy week across the advertising industry, setting the stage for big Cannes conversations. From Warner Bros. Discovery's strategic split to Mark Read's departure from WPP, and a flurry of pre-Cannes product rollouts, this episode highlights how the future of media, agency relevance, and AI-powered innovation are all colliding in real time.  - Warner Bros. Discovery will divide into two focused businesses—Streaming & Studios vs. Global Networks—with cable taking on the debt burden as the company bets fully on streaming.  -WPP CEO Mark Read is stepping down amid pressure and stock declines, with the holding company finally embracing an ad tech and AI-first future years later than needed.  -WPP's recent moves—acquiring InfoSum, consolidating under WPP Media, and investing in AI—mark a delayed but necessary transformation for agency survival.  -Multiple vendors including FreeWheel, Mediaocean, The Trade Desk, and Basis Technologies announced major product innovations focused on CTV, retail media, AI, and data integration ahead of Cannes.  -The episode emphasizes that agencies must evolve from service vendors to tech-powered solutions providers or risk becoming irrelevant in a self-serve media world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Planet Upload
YouTube's Impact on the Economy is Even Bigger Than We Thought

Planet Upload

Play Episode Listen Later Jun 13, 2025 42:00


Josh and special guest Monica Khan, Partner & Head of Digital at Strand, tackle everything that's fit to discuss in the creator economy this week. They discuss the increasing presence and influence of creators at major industry events like VivaTech and Cannes Lions. The conversation also covers a significant forecast from WPP, predicting that creator platforms will surpass traditional media in ad revenue by 2025. We also explore YouTube's substantial economic impact, contributing $55 billion to the U.S. GDP in 2024, and the broader implications of this growth for creators.Then: innovative brand partnerships, including Lowe's collaboration with MrBeast and their new Creator Partner Program, as well as Starbucks' new full time hire initiative, all in comparison to Ulta Beauty's employee ambassador initiative.0:00 Welcome Monica Khan to Creator Upload 0:44 Monica Khan at VivaTech in Paris 1:41 The Growing Creator Presence at VivaTech 2:50 Anticipation for Cannes Lions and Creator Impact 4:21 Cannes Lions: Business Gets Done for Creators 5:01 Creators Gaining a Seat at the Table 5:29 Creators Choosing Cannes Over VidCon 6:48 Traditional Media vs. Creator Platforms 7:34 WPP Predicts Creator Platforms to Exceed Old Media Ad Revenue by 2025 8:57 Validation for the Creator Economy 10:08 WPP's Influence on Ad Spend Towards Creators 11:32 The Future of Brand Investment in Creators 12:06 The Rise of Creator-Driven Platforms 13:37 YouTube's Economic Impact: $55 Billion to US GDP in 2024 14:55 The Ripple Effect of the Creator Economy 15:18 Creators Building Economic Value and Sustainability 16:46 Supporting the Creator Middle Class 18:04 The Bell Curve vs. Barbell Curve in the Creator Economy 19:52 Small Business Education for Creators 20:18 Why Brands are Working with Niche Creators 21:42 Studio-Led vs. Creator-Led Content 22:56 The Future of Cinema and Creator Influence 24:00 Studios Leveraging Social Platforms for Content Development 24:55 Lowe's Partners with Mr. Beast for Beast Games Season 2 27:05 Lowe's Creator Partner Program 27:33 Institutionalizing Creator Partnerships 28:49 Ulta Beauty's Employee Ambassador Program vs. Lowe's Scaled Program 31:38 Starbucks' 12-Month Creator Sponsorship 33:03 Upload: Major League Baseball Invests in Jomboy Media 35:28 MLB Embracing Fan-Led Storytelling 36:21 The Evolution of Creator Partnerships to Investment 36:46 Creative Freedom vs. Investment in Creator Partnerships 38:12 Upload: Mr. Beast Hires Former YouTube, TikTok, and Meta Exec Beau Avril 39:03 Beau Avril's Expertise and Impact on Mr. Beast's Partnerships 40:19 Connecting with Monica Khan on LinkedIn 41:01 Future of Creator Upload and Listener EngagementCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

The Big Story
The Ad Agency Washing Machine

The Big Story

Play Episode Listen Later Jun 13, 2025 33:01


In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media's prediction that 2025 will be the first year in which the majority of ad spend flows through user-generated content.

Tabaghe 16 طبقه
EP 182 – Farbod Sadeghian | از Anetwork تا پایان PPG و جدایی از سراوا

Tabaghe 16 طبقه

Play Episode Listen Later Jun 12, 2025 98:58


فربد صادقیان، یکی از چهره‌های پشت‌پرده‌ی تبلیغات دیجیتال ایران بود؛ کسی که با Anetwork شروع کرد، با PPG یه هولدینگ رسانه‌ای ساخت، و نقش مهمی توی شکل‌گیری اکوسیستم استارتاپی ایران ایفا کرد. تو دوران طلایی سرمایه‌گذاری سراوا، فربد با برندهای بزرگی مثل عدد، ادرو و اخبار رسمی کار کرد، با WPP قرارداد انحصاری بست و سال‌ها توی خط اول جنگ تبلیغات آنلاین ایستاد. بعدها اما همه‌چی عوض شد؛ فشارها، شایعه‌ها، و سیاست‌هایی که از درون ساختارها رو ترکوند، باعث شد از ایران بره. حالا تو دبی، با «TheBlock» مشغول ساخت یه اکوسیستم جدید برای توکنایز کردن دارایی‌های واقعی مثل هتل، تیم فوتبال یا حتی آثار هنریه.توی این قسمت، برگشتیم به سال‌هایی که هممون فکر می‌کردیم داریم آینده رو می‌سازیم. از جلسه‌های عجیب با سرمایه‌گذار، دعواهای پنهونی بین پارتنرها، شایعات بی‌پایه و سیاست‌هایی گفتیم که خیلی چیزا رو خراب کرد. فربد بی‌پرده از تجربه‌هاش گفت: از اشتباهات مدیریتی، ضعف در ارتباط با هم‌تیمی‌ها، و درسی که از همه‌ی اون شکست‌ها گرفت. بعد، رفتیم سراغ پروژه‌ی جدیدش؛ اینکه چطور میشه به‌جای پترئون و دونیت، یه مدل سرمایه‌گذاری واقعی برای کامیونیتی ساخت. مدلی که شاید فردای طبقه ۱۶ رو هم شکل بده.00:00 – پیشگفتار01:38 – شروع و معرفی فربد صادقیان04:53 – روزهای اول Anetwork و ساختن اکوسیستم تبلیغات دیجیتال14:08 – تجربه کار با سراوا، ساخت PPG و ورود WPP به ایران24:24 – چالش‌های درونی تیم‌ها، شایعات و سیاست‌های پشت‌پرده33:58 – اشتباهات مدیریتی و ضعف در ارتباط بین پارتنرها43:48 – چرا تصمیم گرفت از ایران بره و چطور اون دوره رو پشت سر گذاشت50:28 – مهاجرت به اتریش و بعد دبی؛ شروع دوباره با ذهنیت تازه59:48 – ساخت TheBlock و آینده‌ی دارایی‌های توکن‌شده1:09:48 – توکنایز کردن استارتاپ‌ها، استودیوها و ایده‌های کامیونیتی1:17:48 – جمع‌بندی، درسی که از گذشته گرفت و نگاهش به آیندهFarbod Sadeghian was one of the behind-the-scenes figures in shaping Iran's digital advertising industry. He started with Anetwork, then went on to build PPG—a media holding that brought together major players like Adad, Adro, and Akhbar Rasmi. During the golden era of Sarava's investments, Farbod worked with some of the biggest brands, signed an exclusive deal with WPP, and stood at the frontlines of the digital advertising boom in Iran. But things shifted—internal politics, pressure, and rumors gradually dismantled the system. He eventually left Iran, and today, from Dubai, he's building “TheBlock”—an ecosystem for tokenizing real-world assets like hotels, football clubs, and even art.In this episode, we revisited those chaotic, ambitious years where we all thought we were building the future. We talked about strange meetings with investors, backdoor conflicts, and the cracks that broke strong brands from within. Farbod opened up about leadership mistakes, communication breakdowns, and the hard-earned lessons that came out of it all. Then we explored his new chapter—how he's rethinking community-driven ownership and investment, and what that could mean for the future of Tabaghe 16.Sponsorحامی این قسمت، لیموهاسته. یه سرویس قابل‌اعتماد برای هاست، سرور و دامنه که خیلی از استارتاپ‌ها و کسب‌وکارهای آنلاین ایرانی ازش استفاده می‌کنن.