Podcasts about wpp

Este conteúdo é um trecho do episódio: "Crafty: de informação espalhada a agente corporativo funcional"Nele, Clésio Leonardo Belo, AI Product Manager, e Henrique Machado, Lead Developer, ambos da dti digital, discutem o que muda no trabalho de produto quando a interface deixa de ser uma tela e passa a ser uma conversa. O time mostra como a decisão de levar o Crafty para o Teams foi o que transformou os indicadores de uso. E por que isso mostra que projetar experiência conversacional exige uma mentalidade completamente diferente. Dê o play e ouça agora!Assuntos abordados:Agent experience;Interface conversacional;Decisão de canal;Comportamento do usuário;Papel do designer em IA.Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial #cases

Seu produto tem funcionalidade, mas os usuários travam antes de chegar ao valor? Neste Enzimas, recebemos Amanda Couto, Especialista de Produto na SEK. Ela traz uma provocação direta: o onboarding no modelo de tutorial com checklist, tour guiado e etapas sequenciais pode estar fazendo mais mal do que bem. O problema, segundo ela, raramente é a ausência de funcionalidade. É o excesso de esforço que o produto joga no usuário antes de ele perceber qualquer valor. Ficou curioso? Então, dê o play!Assuntos abordados:Onboarding adaptativo;Carga cognitiva;Ativação contínua;Time to value;IA na experiência;Fricção em produto;Product-led growth.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato: osagilistas@dtidigital.com.br Os Agilistas é uma iniciativa da dti digital, uma empresa WPP #enzimas #customerexperience

Quanto tempo sua equipe perde esperando uma tela pronta para continuar o desenvolvimento? Neste Snippet, recebemos Mateus Silveira Ribeiro, Tech Lead na dti digital. Ele mostra na prática como o Google Stitch transforma linguagem natural em protótipos navegáveis com design system automático e, a partir da integração com MCP Server no VS Code, converte esses protótipos diretamente em código Next.js funcional, sem sair do editor. Dê o play e ouça agora!Assuntos abordados:Google Stitch na prática;Geração de design system;Prototipação navegável;MCP Server no VS Code;Prompt para Next.js.Ficou curioso? Então, dê o play!Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP #desenvolvimentodesoftware

Este conteúdo é um trecho do episódio: "Liderança e IA: o que muda na gestão de times".Nele, Hammer Lage, Head de Tecnologia da dti digital, traz dados do relatório DORA para mostrar que, mesmo com 90% dos desenvolvedores usando IA diariamente, os níveis de confiança nas respostas geradas não cresceram na mesma proporção. A partir disso, ele desenvolve a tese de que o maior ganho da IA não está na velocidade de execução, mas na capacidade de expandir o conhecimento humano de forma antes impossível. Ficou curioso? Então, dê o play!Assuntos abordados:Relatório DORA;Inteligência aumentada;Confiança na IA;Expansão do conhecimento.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #lideranca

Sua empresa tem a informação, mas o problema é que ninguém consegue achar? Neste episódio, recebemos Clésio Leonardo Belo, AI Product Manager, Henrique Machado, Lead Developer, e Anna Souza, Product Design Leader, todos da dti digital. Eles contam como nasceu o Crafty, o agente de IA interno da dti que começou com um MVP manual, foi testado com receita de bolo e acabou triplicando o uso em menos de um mês ao migrar para o Teams. Dê o play e ouça agora!Assuntos abordados:Informação descentralizada;Discovery com usuários;MVP manual;Build vs buy;Arquitetura RAG;Evolução para MCP;Integração com Teams;Ações em linguagem natural;Segurança e autenticação;Métricas de adoção.Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial #cases

Você está cobrando o uso de IA do seu time, mas tem certeza de que eles estão aprendendo com isso, ou só acelerando a entrega? Neste episódio, recebemos André Luis Guimarães Santos e Ângela Cláudia Martin Duarte, Heads de Operações, e Hammer Lage, Head de Tecnologia, todos da dti digtal. Eles debatem o que realmente muda na gestão quando a IA entra nos times, por que tratar a ferramenta apenas como ganho de performance é um erro, e como cultivar senso crítico em profissionais que já chegam ao mercado com IA na veia. Ficou curioso? Então, dê o play!Assuntos abordados:Liderança jardineira;Inteligência aumentada;Resistência à IA;Relatório DORA;Senso crítico;Dev júnior e IA;Agentes de IA;Cultura de aprendizado.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #liderança

Este conteúdo é um trecho do nosso episódio: “#349 - Multilixo: gestão de resíduos com previsibilidade e controle operacional”.Nele, Marcelo Kotaki, CIO da Multilixo, explica como o desenvolvimento de uma plataforma própria revolucionou completamente a gestão operacional da empresa. Ele detalha a transição do controle em papel para um sistema integrado com torre de controle logística, rastreamento em tempo real e otimização de rotas que facilita a vida dos operadores. Ficou curioso? Então, dê o play!Assuntos abordados:Plataforma Multimais;Rastreamento logístico;Roteirização inteligente;Economia circular.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #eficienciaoperacional

On this week's episode, we hear from Ivan Doruda, CEO of native advertising platform MGID.Doruda was plotting a new venture when the full-scale invasion of Ukraine began in early 2022 and over the next couple of years served in the army as a reconnaissance soldier, then a drone operator, before rising to become a commanding officer. In the episode, we talk about the different ways in which his military service has impacted on his view of leadership and the existing skills and qualities that helped him on the frontline. He says that faced with an extraordinary situation, “you can still adapt your lessons and experience from previous times, even to circumstances like those”.Doruda also explains how his return to the ad world – in the shape of a job as managing director of the Ukrainian division of GroupM (now WPP Media) – provided the anchor for his readjustment to civilian life. To this day, he says he is “incredibly thankful” to WPP for taking a chance on a veteran. Then, last year, Doruda took up the role of CEO of MGID, the global advertising platform he first joined 15 years ago.We discuss what business ‘resilience' means in the context of a country at war, why integrating AI into your product is easier than into your processes, and the risk of seeing mistakes as a “dead end”.Credits:Presenter: Antonia Garrett PeelProducer: Inga MarsdenArtwork: Chris Barker Hosted on Acast. See acast.com/privacy for more information.

Sua empresa está jogando o jogo certo para sobreviver às mudanças constantes do mercado? Neste Enzimas, André Luis Guimarães, Engineering and Operations Manager na dti digital, traz seus insights do livro "O Jogo Infinito" de Simon Sinek. Ele explica por que muitas organizações falham ao tentar aplicar estratégias de curto prazo em um ambiente de negócios que exige pensamento infinito, e revela os pilares fundamentais para construir empresas verdadeiramente duradouras. Ficou curioso? Então, dê o play!Assuntos abordados:Jogos finitos;Jogos infinitos;Times confiáveis;Flexibilidade existencial;Coragem empresarial.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #enzimas

Este conteúdo é um trecho do nosso episódio: “#270 Como fazer a transição de desenvolvedor para orquestrador de IA”.Nele, nossos hosts debatem o dilema econômico dos multiagentes no desenvolvimento, explorando quando a orquestração de múltiplos agentes se torna um problema e como encontrar o equilíbrio entre ganhos de velocidade e custos computacionais elevados. Eles revelam por que começar simples com skills pode ser mais inteligente que criar agentes para tudo. Ficou curioso? Então, dê o play!Assuntos abordados:Multiagentes e os custos;ROI de desenvolvimento com IA;Produtividade x preço;Harness engineering;Economia de software.Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP #desenvolvimentodesoftware #carreiradev

Por que reunir informações para decidir virou um processo tão complexo na sua empresa? Neste conteúdo, recebemos Guilherme Flora Garcia, Cientista de Dados na dti digital. Ele compartilha como uma empresa de saúde e nutrição animal superou a fragmentação de dados e conseguiu implementar soluções de inteligência artificial que geram alertas precoces, evitando perdas financeiras significativas. Ficou curioso? Então, dê o play!Assuntos abordados:Dados fragmentados;Data Lakehouse;Databricks;Data Mesh;Governança centralizada;Infraestrutura automatizada.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #iaaplicada

Você sente que seu papel como desenvolvedor está mudando mais rápido do que consegue acompanhar? Neste episódio, nossos hosts exploram como o fim do código 100% manual está transformando desenvolvedores de "escritores de código" em orquestradores de IA, baseando-se no relatório "2026 Agentic Coding Trends Report" da Anthropic. Eles revelam como profissionais estão navegando na mudança de sprints mensais para ciclos de horas e qual o novo foco da atenção humana no desenvolvimento moderno. Dê o play e ouça agora!Assuntos abordados:Código manual;Papel desenvolvedor;Harness engineering;Sprints aceleradas;Onboarding rápido;Atenção humana.Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP #desenvolvimentodesoftware #carreiradev

Como transformar a variabilidade da cadeia reversa em operações controláveis? Neste episódio, recebemos Marcelo Kotaki, CIO da Multilixo, que revela como a empresa transformou o "caos" da logística reversa em operações controladas e previsíveis. Ele compartilha os desafios únicos da gestão de resíduos, desde a complexidade das embalagens em constante mudança até o desenvolvimento de tecnologias proprietárias que garantem controle total sobre a cadeia. Ficou curioso? Então, dê o play!Assuntos abordados:Economia circular;Sensores ópticos;IoT industrial;Automação inteligente;Logística reversa;Visão computacional;Previsibilidade operacional;Sustentabilidade corporativa.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #eficienciaoperacional

Este conteúdo é um trecho do nosso episódio: “#348 - Mondelēz: como dominar a sazonalidade com gestão data-driven”.Nele, Patrícia Menezes, Trade Marketing na Mondelēz International, detalha o método usado para transformar equipes táticas em times de alta performance. Ela compartilha como a empresa elevou o nível das conversas internas e com clientes, criando profissionais que trabalham em conjunto e com visão de negócio. Ficou curioso? Então, dê o play!Assuntos abordados:Desenvolvimento de líderes;Equipes multifuncionais;Liderança de negócio;Alta performance;Tomada de decisão;Trade Marketing estratégico;Gestão ágil.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #cases #customercentric

Este conteúdo é um trecho do nosso episódio: “#269 Entendendo riscos e oportunidades do Claude Mythos”.Nele, nossos hosts debatem o paradoxo das ferramentas de segurança automatizadas e como o equilíbrio entre atacantes e defensores pode mudar drasticamente. Eles exploram por que novos paradigmas de vulnerabilidade surgem mais rápido do que as soluções e o que isso significa para o futuro dos profissionais de segurança. Dê o play e ouça agora!Assuntos abordados:Atacantes x defensores;Vulnerabilidades abertas;Fortalecimento de defesas;Arquitetura segura;Políticas segurança;Novos paradigmas.Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Seus times realmente têm autonomia ou apenas estão soltos? Neste Enzimas, recebemos Alexandre Loriggio, Liderança de Produtos na dti digital, que desvenda como criar contexto suficiente para que seus times decidam sozinhos com segurança e alinhamento. Entenda a transformação que isso gera nos seus resultados. Ficou curioso? Então, dê o play!Assuntos abordados:Liderança situacional;Autonomia dos times;Contexto estratégico;Direcionamento claro;Feedback contínuo.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #enzimas #lideranca

Seu time está gastando muito tempo testando sem alcançar a qualidade esperada? Neste Snippet, recebemos Marcos Laine, Lead QA Engineer na dti digital. Ele detalha como estruturar uma estratégia de testes que equilibra custo, velocidade e confiabilidade, permitindo que você teste de forma inteligente e sustentável. Dê o play e ouça agora!Assuntos abordados:Pirâmide de testes: estrutura e organização;Testes unitários;Testes de integração;Testes end-to-end;Custo-benefício de testes.Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP #desenvolvimentodesoftware 

Executive Profile: Sam LewisCurrent Role: Senior Vice President (SVP), Creative & Media (Americas) at DEPT® Industry Focus: Brand Strategy, Integrated Marketing, AI & Digital Transformation Sam Lewis is a seasoned marketing transformation specialist and executive with over 20 years of experience building integrated agency models that merge creative storytelling, media, and technology. The son of an entrepreneur, Lewis inherited a restless curiosity for business, which eventually led him into the fast-paced world of global advertising. Before joining DEPT®, Lewis spent nearly two decades navigating major industry shifts. He famously served as Partner and US CEO of T&Pm (formerly CHI&Partners / The&Partnership, a prominent WPP-backed network), where he helped scale the independent creative shop into a global network spanning more than 30 offices worldwide. Throughout his career, he has driven nearly $1 billion in net new revenue, spearheading massive, headline-making pitch wins for global juggernauts like Toyota (including the London 2012 Olympics campaign) and The Coca-Cola Company. Lewis joined DEPT®'s Americas leadership team, stepping into his role as SVP of Creative & Media. At DEPT®, he oversees a massive portfolio that accounts for roughly half of the agency's regional revenue. Known for his "newsroom mentality"—moving brands away from static campaigns and toward always-on, social-first cultural platforms—Lewis has guided major brands like Google, Snap, eBay, Coach, Mazda, SiriusXM, and The Washington Post through complex digital evolutions. He is a major proponent of fusing human creativity with AI, frequently speaking at industry events (like CES) on how modern, future-fit agencies must leverage technology to scale growth without losing their creative edge.

Seus relatórios mostram números, mas não dizem o que fazer com eles? Neste conteúdo, Jonatha Fabricio, Desenvolvedor de Software na dti digital, compartilha um case de um motor de IA que transforma dados brutos de vendas, metas e estoque em recomendações executivas claras. Na prática, isso reduz de horas para segundos o tempo entre análise e decisão. Ficou curioso? Então, dê o play!Assuntos abordados:Recomendações automatizadas;Governança de dados;Tempo de análise;Padronização de insights.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #iaaplicada

Sua empresa está preparada para os picos de venda em um curto período de tempo? Neste episódio, Patrícia Menezes, Diretora de Trade Marketing na Mondelēz International, compartilha como a empresa estrutura seu planejamento para enfrentar os desafios operacionais da sazonalidade. Ela detalha estratégias testadas para minimizar riscos e maximizar resultados em períodos de alta pressão como a Páscoa. Ficou curioso? Então, dê o play!Assuntos abordados:Planejamento sazonal;Riscos operacionais;Produção antecipada;Monitoramento diário;IA e dashboards;Retail Media;Desenvolvimento de categoria;E-commerce.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #cases #customerexperience

Why ‘M-Shaped' Talent Will Win in the AI EraIn this clip, Andy Hood, VP of Emerging Technologies at WPP, introduces the idea of “M-shaped” talent, a new evolution beyond the traditional T-shaped skillset.M-shaped individuals have a strong foundation with the ability to apply their knowledge across multiple domains, making them perfectly suited for a world powered by generative AI

Este conteúdo é um trecho do nosso episódio: “#347 - MetLife: gestão de sinistros com dados e IA no setor de seguros”.Nele, Ronieri Marques, Gerente SR de Data & Analytics da MetLife Brasil, revela como a empresa desenvolveu o Cot.AI, uma IA conversacional que realmente empodera corretores sem substituí-los. Ele compartilha os bastidores de como criar tecnologia que se adapta ao jeito brasileiro de trabalhar, os desafios de treinar IA para entender diferentes sotaques e o feedback surpreendente dos corretores que já usam a ferramenta no dia a dia. Ficou curioso? Então, dê o play!Assuntos abordados:Cot.AI conversacional;IA no WhatsApp;Empoderamento de corretores;Integração com cotação;Feedback dos corretores;Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #case #dados

Publicis dropped a bomb on Sunday. By Monday, LinkedIn was on fire. Christian, co-host of the In/organic Podcast pulled together two of the sharpest voices in commerce and media to break down what this deal actually means — beyond the press release.Joining In/Organic for this special episode: Ari Paparo, 20-year ad tech veteran, host of the Marketecture podcast, and author of Yield: How Google Bought, Built and Bullied Its Way to Advertising Dominance — and Peter (PVSB) Bond, co-host of the CPG Guys podcast (closing in on episode 600) and Head of Industry and Client Engagement at Flywheel, the commerce acceleration division of Omnicom.This is the one episode this week you can't skip.What we cover: Is this really an agentic AI story or is that just the packaging? Why LiveRamp's client count is already down from 940 to 800 — and what happens next. Why Omnicom, WPP, and every other holdco is immediately accelerating their own identity builds. The three distinct assets inside LiveRamp and which one actually matters. Why Amazon Marketing Cloud is the elephant in the clean room conversation. What independent agencies and lower middle market ad tech players should actually do in response. And who the M&A targets are for anyone not named Publicis.Timestamps0:00 — Breaking news: Publicis announces plan to acquire LiveRamp1:58 — Deal terms: $2.5B total EV, $2.16B net of cash, 2.8x revenue2:45 — Guest intros: Ari Paparo (Marketecture) and Peter Bond (CPG Guys / Flywheel)4:00 — The backstory: IPG acquired Acxiom in 2018 but deliberately excluded LiveRamp5:30 — Is this an agentic AI story? Ari's honest take7:30 — The agent execution problem: why data rails matter as much as intelligence8:43 — The MCP angle: data as enabler vs. data as action9:32 — Data supremacy and the holdco war — Peter's perspective11:00 — LiveRamp client attrition: 940 → 800 and Horizon already looking to exit11:35 — Auren Hoffman's forlorn X post and what's buried in it12:28 — What does WPP, Omnicom, and every other holdco do now?13:18 — Publicis's track record: Epsilon, Citrus Ad, Sapient — and whether Profiteur was worth it14:55 — Breaking down LiveRamp's three assets: Ramp ID, clean room (Habu), and onboarding16:30 — WPP acquired Infosum. Omnicom has Acxiom/Real ID. Who's missing what?17:38 — Amazon Marketing Cloud owns 75% of retail media ad dollars — what does that leave LiveRamp?19:33 — Benoit from Liquid Death: "Not having a clean room strategy in 2026 is malfeasance"20:35 — What this means for independent agencies and lower middle market ad tech players22:21 — LiveRamp as a natural monopoly — and why competitors now have a real window23:35 — The Flywheel parallel: neutrality ends the moment you're inside a holdco25:48 — M&A targets for the corps dev teams at PMG, Horizon, and the super-independents27:16 — The Trade Desk's UID2: worth billions as a standalone, invisible inside the DSP27:36 — The financial model of holdcos is fundamentally transforming — Peter's closing argument29:12 — Ari's final shout-out: Optimal as the leading independent clean room target

Por que seu orçamento de TI nunca é suficiente? Neste Enzimas, Mariana Bernardes, Product Owner na dti digital, fala dos problemas causados pelo desperdício de recursos em TI dentro das empresas. Ela compartilha estratégias práticas para identificar os principais causadores dessa perda orçamentaria e demonstra como a inteligência artificial pode transformar essa realidade, dando visibilidade ao que antes era oculto. Ficou curioso? Então, dê o play!Assuntos abordados:Desperdícios ocultos em TI;ROI de investimentos tecnológicos;Inteligência artificial na gestão;Otimização de orçamento;Eficiência operacional.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #enzimas 

What if the darkest chapter of your life turned out to be the very thing that saved it? Sean Clayton is a serial entrepreneur, marketing expert, and founder of Myosin and Mindful Ventures. He has helped bring nine brands to exit totaling over a billion dollars through direct-to-consumer marketing. Today, he is building AI-first marketing products, investing in over 30 companies, and teaching people how to unlock their highest self through integrated spirituality and radical inner work. In this conversation on The Greatness Machine, Darius and Sean dig into one of the most remarkable origin stories you'll hear on this show. Sean opens up about childhood sexual abuse and the deep wounds it left behind, the people-pleasing and affirmation-seeking patterns it created, and the moment he tried to end his life before everything fell apart. He shares how a federal conviction and nearly three years behind bars paradoxically became the turning point that broke a cycle that could have killed him, and how he rebuilt his life from the ground up, starting at a car dealership in a halfway house with $200 in ads and a hunger to prove the world wrong. Sean also shares the spiritual framework he now teaches through the Miracle Academy, including how to get in communion with your inner child, why everything happening outside of you is simply a feedback loop of your internal world, how to recognize and create from life's patterns, and what it truly means to stop efforting through life and start walking in greatness. In this episode, Darius and Sean will discuss: (00:00) Welcome to The Greatness Machine (02:56) Sean Clayton's Journey in Marketing (05:45) Overcoming Adversity: Sean's Personal Story (08:31) The Impact of Criminal Charges on Life (11:35) Navigating the Prison System (14:06) Lessons Learned and Marketing Success (17:12) The Future of Marketing and AI (21:20) From Harvard to Houston: A Journey of Rebellion (28:05) Navigating Corporate Challenges: The Rise and Fall of Innovations (36:02) Transforming Trauma: Finding Purpose Through Pain (41:41) The Gift of Trauma: Testing Worthiness and Growth (44:10) The Influence of the Inner Child (46:49) Aligning with Your Higher Self (50:01) Miracles of Life and Purpose (01:03:14) Embodiment and Self-Truth Sean Clayton is a visionary entrepreneur and marketing expert with a rare ability to blend data-driven strategy with human-centered storytelling. He is the founder of Myosin, a full-service growth marketing accelerator, and has helped bring nine brands to exit totaling over a billion dollars in value through direct-to-consumer marketing. His work spans venture growth, regenerative health, Web3 user acquisition, and holistic well-being, with notable partnerships alongside industry giants like Lionsgate, Sony, and Fox. Previously serving as Chief Solution Officer at WPP, Sean has built sustainable growth infrastructures for some of the world's leading brands. He is also the creator of the Miracle Academy, a platform dedicated to integrated spirituality, emotional freedom, and personal transformation. A recognized speaker and thought leader, Sean's insights have been featured in TechCrunch, VentureBeat, and Martech Series. His life and career are a testament to what becomes possible when business acumen meets deep inner work. Connect with Sean: Website: https://www.themiracleacademy.com/  Website: https://myosin.io/  YouTube: https://www.youtube.com/@Abundance10000  Instagram: https://www.instagram.com/abundance10000/  Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine  Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness.  Learn more about your ad choices. Visit megaphone.fm/adchoices

We sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years. We discuss: The AI revolution The 'vandalism' of legacy brands The global power shift The future of media See omnystudio.com/listener for privacy information.

We sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years. We discuss: The AI revolution The 'vandalism' of legacy brands The global power shift The future of media See omnystudio.com/listener for privacy information.

Ross Barnes spent 25 years in tech and advertising, ending up as Global CTO at a WPP agency where he helped scale the business from 15 people to over 1,500, and revenue from $80M to over $1B a year. He's led AI and data strategy for Toyota, Lexus, EA Sports and British Airways, has been featured on the BBC and Bloomberg, and now runs the Galahad Group, helping companies actually use the AI tools they keep buying.In this conversation, we get into why most AI transformations fail before they start, the four human values AI will never replace, what it actually takes to scale a company and a culture, and what changed for Ross after a late diagnosis of ADHD and autism at the top of his career.Find Ross: Galahad Group: https://www.thegalahadgroup.com/Pull Focus: https://pullfocuscoaching.co.uk/lander?oref=https%3A%2F%2Fwww.google.com%2FLinkedIn: https://www.linkedin.com/in/rossbarnes/Join the community: journeytolegacy.orgLeave a review if this added value - it helps the show grow.

OpenAI launched its self-serve ad platform for ChatGPT two weeks ago, and the implications are still arriving. No minimum spend. Cost-per-click bidding starts at three to five dollars. Dentsu, Omnicom, Publicis, WPP — every big agency holding company is wired in. The advertising era of ChatGPT didn't begin gradually. It began on May fifth.The 2.5 billion dollars this year, 100 billion by 2030 target is the exact economic model that built Google and Meta. The free-tier user is no longer the customer. The free-tier user is the inventory. No minimum spend means every small business is about to flood in."Without sharing conversations" is the legal version. The advertiser never sees your data. OpenAI sees all of it and sells the right to act on what it sees. The data didn't leak. The middleman just changed seats. That's not a privacy story. That's a conflict of interest story that's now structural, not occasional.Gmail launched in 2004 with no ads and the cleanest interface on the web. Facebook News Feed in 2007 as a way to keep up with friends. Twitter started selling promoted tweets in 2010 after promising it never would. Every era ends the same way. The only thing that changes is how trusted the interface was before the ads showed up.The conversational interface is the highest-trust interaction humans have ever built into a machine. You ask in plain language. It answers in plain language. No blue links. No scrollable feed. Just one voice. We just sold the ad inventory inside that voice. The question isn't whether the model lies to you. The question is what fraction of your day is now navigated through a relationship whose paymaster isn't you.⏱️ Chapters0:00 — OpenAI's self-serve ad platform launched May 50:25 — MiniDoge: $2.5B → $100B is the Google/Meta playbook0:55 — Nyx: the middleman just changed seats; conflict is structural1:25 — MiniDoge: Gmail 2004 → Facebook 2007 → Twitter 2010 → ChatGPT 20262:00 — HH: the assistant works for whoever bid highest now2:15 — Saarvis: we sold the ad inventory inside the most-trusted interface ever built⚡ Learn agentic ai free - https://staas.fund/ai-workshop ⚡-----

Seu time está perdendo produtividade pela falta de padrão na documentação e processos? Neste conteúdo, recebemos Guilherme Mendonça, Product Manager da dti digital, que compartilha como sua equipe transformou o caos da documentação dispersa em uma solução que revolucionou o planejamento e refinamento de projetos. Ele revela uma abordagem inovadora que não só resolveu problemas internos, mas também se tornou diferencial competitivo para os clientes da empresa. Ficou curioso? Então, dê o play!Assuntos abordados:Gestão de conhecimento corporativo;Centralização de informações dispersas;Hierarquia de confiança em dados;Redução de tempo em documentação;Mapeamento de dependências;Automação de roteiros de teste.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #iaaplicada 

O que acontece com seu negócio quando o cliente mais precisa de você e encontra burocracia? Neste episódio, recebemos Ronieri Marques, Gerente SR de Data & Analytics da MetLife Brasil. Ele detalha como a empresa transformou a gestão de sinistros através de dados e inteligência artificial. Além disso, compartilha os bastidores do Accelerator, a estratégia por trás da gestão de sinistros e como equilibrar automação com controle operacional para entregar uma experiência excepcional nos momentos mais críticos da jornada do cliente. Ficou curioso? Então, dê o play!Assuntos abordados:Accelerator e integração;Automação de sinistros;IA em pagamentos;Cot.AI no WhatsApp;Experiência do cliente;Data Hub MetLife;Governança de dados;Compliance e LGPD.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #case #dados

Scotty O finally gets to sit down with his old friend and mentor Eric Heller. Back in the day, Eric created one of the first Amazon only agencies in the country, maybe the world? Marketplace Ignition was the blueprint on how to build an Amazon only agency and get it sold. Well, WPP purchased Eric's firm and it started a whole new opportunity for everyone doing Amazon work, including Scotty O. He had The Cairn Co as the Amazon division of the rep group Frontier Group. Once he met Eric, things were changing and we talk about how it all came to be! The Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Eric Heller  LinkedIn:https://www.linkedin.com/in/ericheller/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Este conteúdo é um trecho do nosso episódio: “#346 – Grupo Diagonal: liderando a integração entre departamentos na era da IA”.Nele, Jociele França, Gerente de Experiência do Cliente, Tecnologia e Dados no Grupo Diagonal, faz uma reflexão importante sobre o problema da implementação de IA em uma única etapa do processo. Isso porque, essa adoção isolada cria expectativas que as áreas seguintes não conseguiam atender. No fim, esse aprendizado transformou a abordagem da empresa para implementar tecnologia com visão sistêmica e foco no valor final para o cliente. Ficou curioso? Então, dê o play!Assuntos abordados:Automação isolada de IA;Experiência fragmentada;Valor final com IA;IA experimental;Transformação processual.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #cases

Building the Next Generation of Creative TechnologistsIn this clip, Andy Hood, VP of Emerging Technologies at WPP, shares how they're rebuilding creative technology from within.Working alongside amazing people, the focus is on nurturing a new kind of talent, creatives first, technologists second

Você está tomando decisões estratégicas com informações incompletas? Neste Enzimas, recebemos Danilo Alvarenga, Especialista de Dados na Braveo. Ele compartilha fontes de dados públicos subutilizadas e explica como conectar cenários macro e micro pode transformar completamente a leitura do mercado, gerando vantagem competitiva real para o negócio. Ficou curioso? Então, dê o play!Assuntos abordados:Dados públicos subutilizados;Cenário macro x micro;Empresas de pesquisa;Dados setoriais especializados;Métricas CAC e ROI.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #enzimas #dados

How do great companies stay distinctive when everything around them is pushing them toward sameness? In this episode of the Innovation Storytellers Show, I sit down with Anthony Reeves, speaker, consultant, and author of Eat the Donkey: Why Great Companies Embrace Discomfort, for a conversation about creativity, brand identity, AI, and why discomfort may be one of the most valuable forces in innovation. Anthony shares how growing up in the Australian outback shaped his understanding of progress, boredom, resilience, and the creative power of empty space. From LVMH and Amazon to WPP, Nike, Jaguar, Kohler, and Southwest Airlines, he explains why the strongest brands know when to evolve and when to protect what made them matter in the first place. The conversation also moves to the tension leaders face in the age of AI. As companies chase efficiency, optimization, and automation, Anthony warns that many risk becoming average by design. We discuss why human creativity, curiosity, and distinctiveness matter even more as technology pulls everyone toward the same answers. This is a conversation about brand courage, creative restlessness, and the difference between useful discomfort and unsafe pressure. How can companies use AI without losing the very human qualities that make them worth choosing? Listen in, and share your thoughts.  

Adland's agency networks have been forced to think differently, after a challenging year for holding companies with economic instability, a mega-merger and AI disruption.Publicis began calling itself a “platform organisation” years ago, while Omnicom restructured to become a “premier marketing and sales company” after the acquisition of IPG last year. In February, WPP's chief executive Cindy Rose said: “We don't want to be a holding company any more”, but a “single operating company” instead.Campaign Red released a market report called "The big reboot", looking into the top network's 2025 FY results and what the post-holding company era looks like for the industry.In this episode, Campaign's editorial team is discussing why the largest agency groups are moving away from the holding company label, and what this "reboot" means. Editor-in-chief Gideon Spanier, media editor Beau Jackson and deputy media editor Shauna Lewis join the episode hosted by tech and multimedia editor Lucy Shelley.Further reading:Arthur Sadoun on why “pressure” from investors doesn't matter, Publicis' “resilience” and the competitionPublicis grows 4.5% in Q1 as Arthur Sadoun pans “squeeze to please Wall Street”Q1 expected to be “worst quarter” for WPP's new business in 2026WPP reports 6.7% revenue decline in Q1 2026Omnicom revenue grew 3.9% in Q1 after IPG acquisitionChapter 1: RevenueChapter 2: HeadcountChapter 3: M&AChapter 4: Share priceChapter 5: New businessChapter 6: Creative awardsAA/Warc: adspend forecast for 2026 drops amid methodology shake-up“The fragmentation of media is clear”: adland reacts to AA/Warc Expenditure ReportAA/Warc: adspend to break records and smash £50bn ceiling in 2026 Hosted on Acast. See acast.com/privacy for more information.

Como usar a tecnologia para aumentar a adesão da saúde preventiva? Neste conteúdo, Ricardo Camilo, Arquiteto de dados na dti digital, detalha um case que transformou um emaranhado de informações clínicas dispersas em um ecossistema moderno de dados que utiliza inteligência artificial para identificar automaticamente pacientes que precisam de acompanhamento. Ele compartilha os desafios de unir equipes clínicas, tecnológicas e de negócio, e como essa colaboração foi essencial para alcançar resultados transformadores no cuidado preventivo. Ficou curioso? Então, dê o play!Assuntos abordados:Dados clínicos dispersos;IA preditiva na saúde;Fragmentação de equipes;Fontes dados heterogêneas;Automação de fluxos.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #iaaplicada

Sua empresa tem investido em IA, mas cada departamento trabalha separadamente? Neste episódio, recebemos Jociele França, Gerente de Experiência do Cliente, Tecnologia e Dados no Grupo Diagonal. Ela compartilha como a empresa conduziu a evolução digital quebrando silos organizacionais e mapeando a jornada do cliente através dos setores. Além disso, traz os principais desafios de priorização e como implementar IA com visão sistêmica para evitar melhorias isoladas que prejudicam a experiência final. Ficou curioso? Então, dê o play!Assuntos abordados:Quebra de silos organizacionais;Jornada do cliente;Segmentação de personas;Priorização de iniciativas;Entregas contínuas;Arquitetura escalável;IA experimental.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #cases

Você tem noção dos gargalos do seu negócio, mas não consegue transformar isso em ações para impulsionar a mudança? Neste Enzimas, recebemos Lucas Rosa, Especialista em Dados na ALE Combustíveis. Ele reflete sobre a importância de sair do ciclo de relatórios descritivos e desenvolver uma mentalidade de solucionador de problemas com dados, priorizando sempre a simplicidade e o alinhamento com o time de negócio para gerar valor real. Ficou curioso? Então, dê o play!Assuntos abordados:Problema em solução analítica;Decisões x descrição de dados;Princípio 80/20 em análises;Simplicidade x complexidade desnecessária;Alinhamento com times de negócio;Storytelling para adoção de soluções;Demonstração de valor empresarial.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #enzimas

Mr. Beast Biography Flash a weekly Biography.In the past few days, MrBeast, the YouTube titan Jimmy Donaldson, has been at the center of high-stakes drama and empire-building moves that could redefine his biography. On Monday night, fans lost it over his surprise cameo on Survivor 50 during the iconic auction twist, as Entertainment Now reports, where he delivered a Super Beware Advantage briefcase—a gold coin flip that saved Devens at Tribal Council, bumped the prize to 2 million bucks, and handed out an immunity idol, sparking wild online buzz about his reality TV clout.Legal fires rage on: MetaRant details a fresh federal lawsuit from April 22 by ex-Beast Industries exec Lorraine Marois, alleging a toxic workplace with male staff silencing women in meetings and mocking them, plus maternity leave violations—claims the company slams as baseless with refuting messages and docs. No resolution yet, but its biographical weight looms large amid prior Beast Games class actions over contestant exploitation and a simmering 5 million dollar suit against Toronto's MHQ production house, per Hindustan Times, with MHQ countersuing for 10 million more over breach claims tied to the Amazon hit's rushed 2024 filming.Business-wise, Business Insider reveals Beast Industries is aggressively hiring a VP of agency partnerships to lock in multi-year deals with ad giants like WPP and Publicis, signaling deeper dives into the 5 billion dollar media empire that TIME showcased in a recent behind-the-scenes vid, spotlighting his viral machine, snack lines, theme parks, and giveaway spectacles.No major headlines in the last 24 hours, but these threads—lawsuits testing his untouchable image, TV twists boosting his cross-media reach—hint at a pivot from pure philanthropy to scrutinized mogul status. All verified from named outlets; no unconfirmed rumors here.Thanks for listening, subscribe to never miss an update on MrBeast and search Biography Flash for more great biographies. This has been a Quiet Please production.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AIThis episode includes AI-generated content.

Emma Witkowski is Vice President, Media Solutions at WildBrain where she leads the advertising teams responsible for driving monetization through innovative video advertising and branded content strategies for WildBrain's portfolio of iconic IP such as Teletubbies, Strawberry Shortcake, Inspector Gadget and more. Witkowski and her team deliver cross-platform digital campaigns across YouTube, FAST, social media and gaming platforms, including Roblox and Fortnite, to connect brands with kids and their parents worldwide. Based in Los Angeles, Witkowski brings over 20 years of experience in digital strategy, investment planning and revenue growth within the media and entertainment industry. She has a proven track record of building scalable advertising ecosystems and driving high-impact partnerships that unlock new revenue streams.Before joining WildBrain, Witkowski served as Global Head of Strategy and Client Success at Moonbug Entertainment, where she was instrumental in developing and scaling their brand partnerships business. Her career spans leadership roles at major global media companies including WPP and Omnicom, driving digital growth and innovation for brands such as Apple, Sony Pictures, Lionsgate, Facebook and PlayStation. 

Have you ever been forced to stop… and realised the way you were living or working just wasn't sustainable anymore? Like something in your life hit pause - and you were left questioning everything you thought success looked like? In this episode of It's a Mindset, I'm joined by Fleur Marks - globally recognised leadership trainer, performance mindset coach and author of The Overachiever's Reset. Fleur built a highly successful career over two decades in senior leadership, driven by ambition, high standards and relentless performance. But that same pace ultimately led to a life-threatening health crisis - what she describes as the “waiting room of death” - forcing her to confront the reality that the way she was succeeding was unsustainable. What followed wasn't a step back from ambition… but a complete reset. In this deeply honest and powerful conversation, Fleur shares how she rebuilt her mindset, redefined success, and now helps high performers break free from the overachiever's cycle - where self-worth becomes tied to achievement and external validation. I was deeply moved by Fleur's strength of character and her ability to stay positive through such significant health challenges. This conversation is a reminder that true success isn't about doing more - it's about understanding what matters, and learning to lead and live in a way that supports both performance and wellbeing. Key Episode Takeaways: How Fleur navigated major health challenges and used them as a catalyst for change Why so many high performers are trapped in the “overachiever's cycle” The power of radical self-acceptance in breaking free from relentless striving How believing you are enough could change everything - for you and those around you The importance of focusing on what's in your control and consciously choosing your response About the Guest: Fleur Marks is a globally recognised leadership trainer, performance mindset coach and author of The Overachiever's Reset. After two decades in senior leadership at WPP, a life-threatening health crisis forced her to stop and completely rethink how she was living and leading. Today, Fleur helps high performers break free from the overachiever's cycle - where self-worth is tied to achievement - and supports them to lead with clarity, impact and sustainability, without sacrificing themselves in the process. Show Resources: Follow Fleur on Instagram - HERE Connect with Fleur on LinkedIn - HERE Check Out Fleur's Website - HERE Follow Emma, the Podcast Host on Instagram - HERE Join the Waitlist for The Next Chapter Collective - HERE If you LOVED this episode, make sure you share it on your Instagram stories and tag us @emmalagerlow and @fleurjmarks. Yours in Being Impactful, Emma. X.

Sua equipe está conseguindo atender toda a demanda da estratégia dos canais digitais sem comprometer prazos e qualidade? Neste conteúdo, recebemos Beatriz Araújo, Content Designer na dti digital, que compartilha os resultados de um experimento prático de 4 semanas usando IA para transformar a produção de artigos de blog. Ela detalha como configuraram um agente personalizado e os aprendizados essenciais sobre supervisão humana no processo. Ficou curioso? Então, dê o play!"Assuntos abordados:Gargalos de produção de conteúdo;IA para conteúdo;Agentes personalizados;SEO otimizado com IARedução 80% tempo de produção;UX Writing com IA.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #iaaplicada

Mr. Beast Biography Flash a weekly Biography.Jimmy Donaldson, known to the world as MrBeast, continues to dominate headlines as the planet's most subscribed YouTube creator with nearly 479 million subscribers as of April 2026. The 27 year old media mogul has built a staggering empire valued at over 5 billion dollars, but recent weeks have painted a complicated picture of unprecedented success tangled with serious legal challenges.On the business front, Beast Industries is actively expanding its advertising operations. According to Business Insider, the company is recruiting a Vice President of Agency Partnerships to bridge MrBeast's ecosystem with major advertising holding companies including WPP, Publicis, and Omnicom. This strategic move signals aggressive growth in securing high value multi year master service agreements, demonstrating Donaldson's ambitions to deepen relationships with traditional advertising powerhouses.Financially, MrBeast's empire continues its meteoric rise. Reports indicate he generated between 600 to 700 million dollars in revenue during 2024 alone, with personal earnings reaching 85 million for 2025. His chocolate brand Feastables alone generated 250 million in revenue last year and is projected to hit 520 million in 2025. Donaldson achieved billionaire status at just 26 years old.However, the legal landscape surrounding MrBeast has darkened considerably. In April 2026, former employee Lorrayne Mavromatis filed a bombshell lawsuit against Beast Industries alleging years of sexual harassment, gender discrimination, and wrongful termination after becoming a mother. Beast Industries has vehemently denied all allegations, releasing statements calling the lawsuit clout chasing and claiming to possess extensive evidence including Slack messages and company documents that refute the claims. The company also accused the lawsuit of exploiting Donaldson's publicly disclosed medical conditions including his eye condition and Crohn's disease.This lawsuit joins a growing list of legal troubles. Five contestants from Beast Games Season 1 filed a class action suit in 2024 alleging mistreatment, sexual harassment, unsafe conditions, and pressure to sign illegal contracts. Additionally, MrBeast's production company is currently engaged in a five million dollar lawsuit against Toronto based production house MHQ over Beast Games Season 1 production disputes, with MHQ countersuing for an additional 10 million in damages.These developments reveal a creator at the absolute pinnacle of digital media influence, yet simultaneously navigating unprecedented workplace and production challenges that could reshape how major content creators operate.Thank you for listening to this edition of MrBeast Biography Flash. Please subscribe to never miss an update on MrBeast and search the term Biography Flash for more great biographies.Thanks for listening. This has been a Quiet Please production.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AIThis episode includes AI-generated content.

David Kaganovsky, Global Head of Product, Brand at WPP, brings a career spent at the intersection of brand strategy, technology, and applied AI to this conversation on People Solve Problems. His perspective on problem-solving is shaped by experiences at some of the world's most recognized organizations, from PWC and EY to Landor, Wavemaker, and GroupM, and sharpened by time at a startup where there was, as he puts it, no safety net. That startup, Go, set out to reinvent how people get a car. Not just the purchase process, but the entire experience of acquiring, using, and returning a vehicle. David describes the breakthrough moment not as a technical one, but as a conceptual one. The team kept failing when they approached the problem through the lens of traditional automotive retail. They only began to succeed when they stopped thinking about selling cars and started thinking about what customers actually wanted: the same frictionless, phone-in-hand experience they had come to expect from every other transaction in their lives. That insight, focusing on the problem behind the problem, is the thread that runs through everything David shares in this episode. Understanding what people are really after, not just what they say they want or what the surface situation suggests, is at the core of David's approach to any problem. He argues that human beings are largely rational, but their rationality is driven by motivations, incentives, and disincentives that are often invisible unless you take time to look for them. This holds in startups, in large organizations, with clients, with colleagues, and even with customers you may never meet. One of David's colleagues has taken this concept and applied it with the help of AI, building persona simulations that allow a team to stress-test ideas against the likely reactions of key stakeholders before those conversations ever happen. David sees this kind of technology not as a replacement for genuine understanding, but as a tool that makes the effort of understanding others faster and more accessible. When it comes to tackling large, complex problems, David pushes back on the instinct to define everything up front. The pace of change, especially in technology, makes long-horizon planning a risky bet. He advocates for breaking problems into manageable pieces and delivering value as early and as consistently as possible, rather than waiting for a fully realized solution that may be outdated by the time it arrives. That said, he does not dismiss vision entirely. A clear direction of travel matters, not because it predicts the future, but because it aligns people and creates the shared understanding necessary to move well together. Changing course along the way is not a failure; it is evidence of paying attention. On leadership, David holds two things in tension that might seem to contradict each other. He believes in giving people real freedom and real trust. And he also believes in staying close. Not as oversight, but as investment. Being present in the architectural decisions, asking questions, showing up: these are ways of signaling that the work matters and that the leader is genuinely alongside the team, not waiting for a report at the end of the month. He closes with a thought on where all of this is heading: as AI-driven agents become part of how teams operate, the skills of a good manager, giving context, staying engaged, holding accountability with respect, are not fading. They are becoming more important. David Kaganovsky is a thoughtful practitioner whose experience spans some of the most demanding environments in global business. You can learn more about his work at wpp.com and connect with him on LinkedIn at linkedin.com/in/davidkaganovsky.

Today in the business of podcasting: SiriusXM Media has become the exclusive audio advertising representative for YouTube in the United States, giving advertisers access to guaranteed impressions against YouTube's audio audiences at scale for the first time. The deal connects YouTube to SiriusXM's broad ad sales infrastructure, which already spans Pandora and a wide network of podcast and streaming inventory.A new Radiocentre report, High Gain Audio, analyzed by WPP Media, finds that multiplatform audio advertising outperforms the all-media ROI average in both short-term and long-term campaigns. The report recommends that brands allocate up to 25% of total media spend to audio to maximize overall campaign ROI.The IAB Tech Lab has launched the Programmatic Governance Council, a new industry body designed to align business expectations and technical standards across programmatic advertising. Founding participants include major buy- and sell-side organizations such as Dentsu, Omnicom Media Group, WPP, Disney, The Trade Desk, and Mediavine.A growing number of content creators are launching their own in-house ad agencies, positioning them as faster and more platform-native alternatives to traditional intermediaries. Recent launches include Natalie Marshall's Expand Co-Lab and Max Reisinger's Camp Agency, part of a trend that Scalable traces back to Dhar Mann's Fifth Quarter in 2022.David's Bridal has invested in a creator ambassador program called Style Squad, which enlists both external influencers and internal employees to produce shoppable content across social platforms. The program, launched in January 2026, allows participants to earn commission on sales they drive rather than receiving flat fees.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting: SiriusXM Media has become the exclusive audio advertising representative for YouTube in the United States, giving advertisers access to guaranteed impressions against YouTube's audio audiences at scale for the first time. The deal connects YouTube to SiriusXM's broad ad sales infrastructure, which already spans Pandora and a wide network of podcast and streaming inventory.A new Radiocentre report, High Gain Audio, analyzed by WPP Media, finds that multiplatform audio advertising outperforms the all-media ROI average in both short-term and long-term campaigns. The report recommends that brands allocate up to 25% of total media spend to audio to maximize overall campaign ROI.The IAB Tech Lab has launched the Programmatic Governance Council, a new industry body designed to align business expectations and technical standards across programmatic advertising. Founding participants include major buy- and sell-side organizations such as Dentsu, Omnicom Media Group, WPP, Disney, The Trade Desk, and Mediavine.A growing number of content creators are launching their own in-house ad agencies, positioning them as faster and more platform-native alternatives to traditional intermediaries. Recent launches include Natalie Marshall's Expand Co-Lab and Max Reisinger's Camp Agency, part of a trend that Scalable traces back to Dhar Mann's Fifth Quarter in 2022.David's Bridal has invested in a creator ambassador program called Style Squad, which enlists both external influencers and internal employees to produce shoppable content across social platforms. The program, launched in January 2026, allows participants to earn commission on sales they drive rather than receiving flat fees.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioral science meets workplace culture, brought to you by the HubSpot Podcast Network. This week, Al and Leanne are joined by Danni Mohammed, founder of the creative and innovation practice Gentle Forces. Danni has spent her career at some of the world's most iconic agencies—including Saatchi & Saatchi and WPP—but she's now doing something genuinely radical: running a global innovation firm with just two job titles. Danni explores why traditional hierarchies might be holding your team back, how to balance the "chaos" of creativity with the "order" of delivery, and why her team describes their workplace as "calm" despite tackling some of the biggest brand challenges on the planet.