Podcasts about wpp

Is your next big purchase going to be made by AI? In this “super pod” crossover between WPP Media Intelligence and Madison & Wall, Kate Scott-Dawkins, Brian Wieser, Luke Stillman, Jeff Foster, and Nidhi Shah unpack the week's biggest shifts in media and marketing.We explore:Google & OpenAI's new agentic commerce protocols — and what AI shopping means for brands.Why US banks grew ad spend 12.5% in 2025 despite economic uncertainty.TikTok's World Cup deal and what it signals for sports media rights.The evolving creator economy and where the dollars are really coming from.Insights into app advertising & mobile gaming following LiftOff's IPO filing.Chapters:00:00 – Intro: AI shopping & what's ahead in media and marketing01:20 – Agentic commerce: Google vs OpenAI protocols & retail media impact08:36 – US economy: Bank earnings and why ad spend is still rising17:28 – Sports media rights: TikTok's global World Cup video partner deal20:40 – Creator economy: Where the money comes from and industry effects25:53 – App advertising & gaming: LiftOff IPO, AppLovin, mobile ad quality31:52 – Market outlook: Risks, opportunities, and sector growth potential32:13 – Next week preview: Key earnings, inflation data, and major events34:56 – Closing thoughts & outroWPP Media Global Advertising Forecast, Dec 2025: https://www.wppmedia.com/news/report-this-year-next-year-december-2025 Cross-over episode disclaimer: The views of Madison & Wall do not represent the opinions of WPP or WPP Media

This week's episode of The PR Week podcast features 2026 predictions from our editorial team: Editorial director Steve Barrett, news editor Diana Bradley, associate news editor Jess Ruderman and reporter Julia Walker. They talk about what's in-store for the year ahead in relation to consumer marketing trends, agency dynamics and the impact of AI.PRWeek executive editor Frank Washkuch also joins the podcast remotely from CES in Las Vegas. He shares his insights and snippets of conversations he had with PR pros on the ground at the event, such as Jennifer Hartmann, John Deere's global director of corporate reputation and brand marketing; Sona Iliffe-Moon, Yahoo's chief communications officer; and Joseph Gallo, PayPal's director of communications and head of communications for crypto and PayPal Ads.The team also discusses the biggest industry news of the week, including Allison Worldwide hiring Wendy Lund as global CEO; ICR appointing Anton Nicholas as CEO; Chris Chiames' retirement from his role as Carnival Cruise Line's chief communications officer; Universal Music Group naming James Steven as EVP and chief communications officer; and WPP launching Agent Hub on its AI marketing platform WPP Open.  PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

本期是《商业就是这样》“2025年终大盘点季”的第二期，失意大公司进入全球篇部分。我们照例选取了五家公司，展开叙述它们在过去一年的失意事件。不过作为新一年的第一期节目，还是想另外汇报一个好消息：2026年2月9月，《商业就是这样》将迎来开播五周年。我们将在当日上线一期，与你共同创作的，特别节目。我们想向所有听友征集投稿：你所在的城市里，你觉得印象最深、最有意思、或是最独特的商业现象或事物是什么？可以是人物、商品、商店、品牌、现象、规则等等各种形式。另外我们还想听听：过去五年，你认为对自己改变最大的一件事是什么？它可以与商业有关，也可以没有。当然如果与商业就是这样有关，那我们会特别荣幸。因平台限制，投稿方式参见微信公众号“第一财经YiMagazine" 1月6日发布的头条内容。如果你想让自己的声音上节目，我们也很欢迎。你可以向我们的邮箱 thatisbiz@yicai.com 投稿音频文件。请在邮件主题备注【5周年听友共创+昵称】，不要忘记添加音频附件。本次征集将会持续到2026年1月26日。感谢听友们的支持和理解！One More Thing：我们这次还会有五周年的线下活动，时间和地点会在近期公布，敬请期待。| 主播 |肖文杰、约小亚| 时间轴 |00:26 好消息，好消息03:00 SHEIN：基于贸易漏洞的红利消失后08:42 诺和诺德：成败均是司美格鲁肽18:00 WPP：后苏铭天时代的保守困局24:58 安世半导体：中美博弈中的荷兰焦点36:29 资生堂：重新审视醉象收购案| 延伸资料 |Vol.45 2021年度盘点 | 最神秘独角兽SHEIN商业小样02 | 跨境电商赖以生存的“漏洞”Wall Street Journal-All That Cheap Chinese Stuff Is Now Europe's ProblemLe Monde-Shein: Why French authorities struggle to regulate the fast-fashion giantFinancial Times-Shein files for Hong Kong IPO to pressure UK to save London listing第一财经YiMagazine - 一款减肥药的魔力PredictStreet - The Trillion-Dollar Apothecary: Inside Eli Lilly's Era of Metabolic DominanceWPP的历年季报及年报《第一财经周刊》-咨询业跟广告业抢生意阳狮的历年季报及财报Digiday-How Publicis Group made AI pay off第一财经 - 闻泰科技杨沐：必须收回安世半导体股权和控制权澎湃新闻 - 荷兰暂停对安世半导体“接管”令，但“安世之乱”还没完全结束安世之乱：一场撕裂全球芯片命脉的控制权战争资生堂的历年季报及年报WWD-Shiseido Acquires Drunk Elephant for $845 MillionForbes-What Went Wrong With Drunk Elephant《商业就是这样》鼓起勇气开设听友群啦。欢迎添加节目同名微信，加入听友群，一起讨论有意思的商业现象。微信号：thatisbiz为了营造更好的讨论环境，我们准备了两个小问题，请在添加微信后回答：1，你最喜欢《商业就是这样》的哪期节目？为什么？2，你希望听到《商业就是这样》聊哪个话题？期待与你交流！| 后期制作 |刘大哭| 声音设计 |刘三菜| 收听方式 |你可以通过小宇宙、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ 音乐、荔枝、豆瓣等平台收听节目。| 认识我们 |微信公众号：第一财经 YiMagazine联系我们：thatisbiz@yicai.com

## SummaryIn this episode of Brand Runner, Fabien discusses the evolving landscape of marketing, focusing on the integration of AI as the new operating system. He explores six significant shifts in the industry, including the rise of AI in marketing, the transformation of search into answer engines, and the emergence of every company as a media company. Fabien also delves into the financial infrastructure of the creator economy and the importance of human elements in an AI-driven world. The episode concludes with actionable insights on how brands can adapt to these changes.KeywordsAI, marketing, brand strategy, creator economy, answer engines, media companies, human elements, digital transformation, marketing shifts, AI integrationTakeawaysAI is becoming the operating system of marketing.Search is evolving into answer engines.Every company is now a media company.The creator economy is gaining financial infrastructure.Human elements are becoming a luxury in an AI-driven world.Brands need to adapt to AI-driven changes.AI is transforming discovery and commerce.The importance of direct audience relationships is growing.Brands must simplify measurements before scaling.The shifts in marketing are already underway.Title OptionsAI: The New Marketing OSTransforming Search: The Rise of Answer EnginesEvery Company is a Media Company NowThe Creator Economy's Financial RevolutionHuman Elements in an AI WorldAdapting to AI-Driven ChangesAI's Impact on Discovery and CommerceBuilding Direct Audience RelationshipsSimplifying Measurements for GrowthNavigating Marketing ShiftsSound bitesAI is the new marketing OS. Search evolves into answer engines. Every company is a media company. Creator economy gains financial infrastructure. Human elements are a luxury now. Adapt to AI-driven changes. AI transforms discovery and commerce. Direct audience relationships matter. Simplify measurements before scaling. Marketing shifts are underway.Chapters00:00:00 Introduction to Marketing Shifts00:00:00 AI as the New Operating System00:00:00 The Evolution of Search00:00:00 Media Companies Everywhere00:00:01 Financial Infrastructure in the Creator Economy00:00:01 The Luxury of Human Elements00:00:01 Adapting to AI-Driven ChangesLinksConnect on LinkedIn: Fabien HamelineSubscribe to the newsletter: Brand Runner NewsletterThe app Creative TLDR: Sends a WhatsApp daily and keeps the pulse for you on all things marketing: https://creativetldr.comSources links:Amazon's AI ads agent and campaign manager – https://www.adweek.com/media/amazon-ai-ads-agent-campaign-manager ↩WPP launches self-serve AI platform – https://www.adweek.com/agencies/wpp-launches-a-self-serve-version-of-its-ai-platform-to-court-small-biz-dollars ↩Unilever's AI beauty marketing assembly line – https://digiday.com/marketing/inside-unilevers-ai-beauty-marketing-assembly-line-and-its-implications-for-agencies ↩Google AI Overviews reach 2B+ monthly users – https://digiday.com/media/googles-ai-overviews-reach-over-2-billion-monthly-users ↩ChatGPT Shopping changes ecommerce SEO – https://searchengineland.com/chatgpt-shopping-ecommerce-seo-rules-462865 ↩Zero-click landscape challenges – https://digiday.com/marketing/how-brands-are-trying-to-optimize-outsmart-ai-answer-engines-across-the-zero-click-landscape ↩American Express launches ad business – https://www.adweek.com/commerce/american-express-launches-ad-business-in-growing-commerce-media-race ↩

On today's episode, Kara welcomes Gyve Safavi, Co-Founder and CEO of SURI — the award-winning sustainable electric toothbrush brand redefining how we care for our teeth, our health, and the planet.SURI was born from a simple but overlooked truth: every toothbrush you've ever owned still exists. In an industry built on disposability, Gyve and his Co-Founder, Mark Rushmore, saw an opportunity hiding in plain sight. They set out to create a beautifully designed, high-performance electric toothbrush made with better materials and built to last — resulting in a sleek aluminum body, recyclable plant-based heads, and thousands of passionate customers who believe in fewer, better products.Before launching SURI, Gyve spent years shaping global brands at Procter & Gamble, AKQA, and WPP — experiences that helped him reimagine what oral care could be. Raised in New York by immigrant parents who instilled the belief that anything was possible with enough focus, Gyve brings a thoughtful blend of purpose, discipline, and design-driven thinking to every part of the SURI journey.In this episode, Gyve shares how breaking a long-ignored category wide open required fresh thinking, how he and Mark balanced sustainability with true performance, and why community feedback has become central to SURI's evolution. He opens up about early challenges, product innovation, what's next with SURI 2.0, and how conscious entrepreneurship is reshaping consumer expectations in everyday essentials.A must-listen for anyone interested in sustainability, product innovation, consumer brands, or the art of turning a simple idea into a movement. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks. To learn more about Gyve Safavi and SURI:https://www.trysuri.com/https://www.instagram.com/discoversuri/https://www.linkedin.com/in/gyvestar Sponsored By:LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free.Collective - Get fifty percent off of your first two months when you go to Collective.com/KARAGOLDINShopify - Sign up for your one-dollar-per-month trial period at Shopify.com/karaQuo - Try Quo for free, PLUS get 20% off your first 6 months when you go to Quo.com/karagoldinFound - Open a Found account for FREE at Found.com Check out our website to view this episode's show notes: https://karagoldin.com/podcast/784 

Este conteúdo é um trecho do nosso episódio: “#236 O que esperar da profissão de dev até 2027”. Nele, nossos hosts repercutem as previsões alarmantes feitas pelo relatório AI 2027 que aponta os riscos do monopólio do Agent-2 e a corrida geopolítica entre EUA e China pelo domínio da inteligência artificial. Descubra os cenários que podem se concretizar quando governos competem por IAs que manipulam informações sem deixar rastros. Dê o play e ouça agora! Leia o artigo na íntegra clicando aqui Assuntos abordados: IAs autorreplicantes e Agent-2; Hackeamento autônomo de sistemas; Manipulação silenciosa de informações; Restrições governamentais às IAs avançadas; Disputa EUA-China pela supremacia em IA. Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Será que o seu site JavaScript está otimizado para os mecanismos de busca? Neste Snippet, Filipe Guimarães, Tech Lead na dti digital, revela como as diferentes estratégias de renderização do Next.js podem transformar a indexação do seu conteúdo. Descubra por que o SEO deixou de ser apenas responsabilidade do marketing e como desenvolvedores podem utilizar ferramentas nativas para otimização automática. Dê o play e ouça agora! Assuntos abordados: SEO para desenvolvedores; Como buscadores indexam e priorizam HTML; Estratégias de renderização: SSG, SSR e CSR; API Routes para cache e segurança; Otimização automática com Next/Image; Implementação da Metadata API. Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Este conteúdo é um trecho do nosso episódio: “#232 n8n na prática: benefícios e automações funcionais”. Nele, Givaldo Moreira, Tech Manager, e José Victor Machuca, Analista de Desenvolvimento Sênior, ambos da dti digital, discutem quando usar automação visual para agilizar entregas e quando o código se torna crucial para soluções mais robustas, sem esquecer os desafios das ferramentas de IA em constante mudança. Ficou curioso? Então, dê o play! Assuntos abordados: n8n vs. IDEs de IA (Cursor, Copilot); n8n para automações simples e MVPs; Pro-code para lógicas complexas; Instabilidade de frameworks de IA; n8n: primeiro passo em automação de IA; Decisão de ferramentas para desenvolvedores; Manutenção de projetos com ferramentas de IA; Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Destiny K. Chambers is a seasoned marketing executive with a strategic approach to driving brand awareness and market leadership. With over 13 years of experience, she has a proven record of not just steering marketing initiatives, but igniting brand growth and achieving measurable business outcomes. Most recently, as Vice President and Head of Marketing at /prompt., she leveraged this expertise to spearhead the unification of marketing strategies across /prompt., Lippe Taylor and twelvenote, driving a cohesive vision for the agency's future.Chambers has a dynamic background in leading successful agency marketing campaigns at renowned organizations such as Young & Rubicam, WPP, and VML, consistently driving impactful large-scale activations both nationally and globally. Her influence extends beyond individual campaigns; she actively contributes to the direction of the marketing landscape as a member of the prestigious LIONS/ANA CMO Growth Council and the Forbes Communications Council. Previously, she shaped industry conversations around diversity, equity, and inclusion as Chair of the New York Festivals Advertising Awards' DE&I Advisory Board.Further showcasing her commitment to societal improvement, Chambers is a former Youth Empowerment Program leader and proud alumna of Urban Underground, where she supported youth-led social justice campaigns. As a skilled public speaker and writer, she has shared her insights and expertise at prominent events such as Cannes Lions, Advertising Week NY, AfroTech, and WAATBP and featured in distinguished publications such as Forbes, Adweek, Ad Forum, Ad Age, PR Week, Campaign Brief, and Little Black Book.

PRWeek UK journalists pick some of the most significant stories of 2025, in the final episode of the Beyond the Noise podcast of this year.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.This week, John Harrington (UK editor), Evie Barrett (deputy news editor) and Eliza Wiredu (reporter) each choose two stories or events from the year with implications that are likely to be felt in 2026 and beyond.Topics covered include:Omnicom's acquisition of IPG and what it means for the PR agenciesOpportunities of AI searchAI job cutsWPP's four-day office mandateUnilever's eyebrow-raising influencer investmentContinuing gender and ethnicity pay gaps Hosted on Acast. See acast.com/privacy for more information.

AI Does the Legwork. Humans Bring the Spark.In this snippet, Andy Hood, Vice President of Emerging Technologies at WPP, reflects on how AI has quietly become a foundational part of our everyday lives.With generative AI now doing the heavy lifting in the middle, creating images, films, and more, the technology feels almost mind-blowing compared to just a few years ago.But Andy makes one thing clear:

Quanto do seu tempo como desenvolvedor é desperdiçado em tarefas repetitivas? Neste Snippet, Luis Diniz, Product Manager na dti digital, compartilha insights valiosos sobre como a IA pode automatizar atividades manuais para dar prioridade aos trabalhos mais estratégicas. Ele também compartilha exemplos práticos para utilizar a inteligência artificial como amplificadora de capacidades técnicas. Dê o play e ouça agora! Assuntos abordados: Automação de tarefas técnicas repetitivas; IA na geração de documentação técnica; Síntese de discussões arquiteturais; IA como agente de síntese técnica; Análise contextual de sistemas complexos; Otimização de performance via IA; Identificação de padrões anômalos; Análise de riscos arquiteturais. Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

On this episode of the AJ Bell Money & Markets podcast, discover problems on the high street for one well-known retailer [01:33], and why the UK cinema industry is hoping for a last-minute flurry of bookings in 2025 [03:15]. Dan Coatsworth considers what the latest UK economic data is telling us [05:11], and Tom Sieber chats about UK property market trends, planning reforms and what could be in store for real estate in 2026 [08:48]. The pod team explore how financial markets behaved in 2025 [14:31]. Dan chats with AJ Bell's managing director for the investments divisions, Ryan Hughes, about what he thought of the year [17:10]. Dan and Tom run through the winners and losers on the UK and US stock markets over the past 12 months. They chat about Fresnillo, Lloyds, Applovin, WPP, Auto Trader and more. While markets have generally done well in 2025, the podcast always has its eye on the future and there's quite a few people approaching 2026 with a sense of dread. With that in mind, the podcast spoke to Charlotte Yonge from the Trojan Fund and Personal Assets Trust about how she runs an investment strategy with protection at the heart of it [45:34]. Finally, Dan talks to AJ Bell chief executive Michael Summersgill about what's needed to get more people saving and investing for the future [56:08].

Does January feel like a week ago or five years? The past 12 months have brought with them a lot – a mega-deal, cyber attacks, agencies renamed, new chief executives, trends fading in and out, redundancies and, of course, AI.In the final podcast episode of the year, Campaign takes a look back over 2025 at some of the most memorable moments of the year, revisiting the top stories, reviewing who was the most talked about and picking out those moments that would be better forgotten.Tech and multimedia editor Lucy Shelley hosts the episode and is joined by Campaign UK media editor Beau Jackson, reporter Eszter Gurbicz and editor Maisie McCabe.Further reading:Lucky Generals: ‘A creative company for people on a mission: that is still our north star'White Lotus star Aimee Lou Wood will no longer appear in M&S Christmas adSantander appoints Publicis to global creative and media businessWPP recruits Microsoft exec Cindy Rose to replace Mark Read as CEOCampaign's top 10 most read stories:Group M tells staff about redundancies as restructure hits UKWPP mandates four days per week in officeOmnicom reveals huge agency shake-up, unveils new leadership, cuts 4000 jobsAgency pay revealed: a squeezed middle and a boost for bossesSchool Reports 2025: A to ZWPP employees push back on return-to-office policy with petitionRevealed: Latest hybrid working policies across 'big six' agency groupsWPP Media unveils new UK leadership structure under Brian Lesser overhaulGroup M axes global agency CEO roles in major centralisation pushWPP set to drop Group M brand in media shake-up Hosted on Acast. See acast.com/privacy for more information.

Today in the business of podcasting: Chartable formally shuts down, WPP raises their forecast for ad growth this year, and Tink Media publishes their annual Audio Delicacies list. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: Chartable formally shuts down, WPP raises their forecast for ad growth this year, and Tink Media publishes their annual Audio Delicacies list. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Host Kate Scott-Dawkins is joined by Jeff Foster and Nidhi Shah to break down WPP's newly released global advertising forecast across 60+ markets and every major media channel.Discover why 2025 global ad revenue is now projected to grow 8.8% to $1.14 trillion, how AI is driving a shift toward “intelligence” advertising, and what the milestone of commerce surpassing TV ad spend means for brands worldwide.We explore:The rise of proactive, AI-powered advertising and the $400B expanded search opportunity by 2026.Category shifts, including retail media's slowing growth amid consolidation, and the emergence of financial services, travel, and gaming networks.Regional trends in North America, LATAM, EMEA, China, and India.Sector-specific insights for automotive, technology, and media entertainment.Key challenges — from concentrated consumer spending, to diminishing retail media returns, to the threat of “agentic shopping.”Whether you're a marketer, media buyer, or brand strategist, this episode delivers actionable intelligence to prepare for the evolving advertising landscape in 2025 and beyond.See the forecast here: https://www.wppmedia.com/news/report-this-year-next-year-december-2025

“Everyone older than me was optimizing careers for comfort — I think we need to be uncomfortable. I think we need to push the boundaries.”Vineet Mehra is CMO of Chime - the fastest-growing and most-loved consumer banking service in the U.S. - where he leverages data-driven and cultural marketing strategies to drive growth and challenge industry norms. Vineet is a global marketing leader, Board Director, and advisor recognized for building disruptive, category-defining brands. Previously, Vineet served as Global Chief Customer and Marketing Officer at Walgreens Boots Alliance, where he led the $100B company through its COVID-19 transformation, and as Chief Growth Officer at Ancestry, launching AncestryDNA to redefine consumer genomics. Before that, Vineet served in many rising leadership roles across CPG. At Johnson & Johnson, Vineet was Global President of Baby Care and Global President of Marketing, overseeing a multibillion-dollar portfolio and modernizing worldwide marketing capabilities. Vineet held early leadership roles at Novartis Consumer Health across Europe, the U.S., and Canada, as well as brand-building assignments at General Mills. Procter & Gamble was Vineet's career start — first in Canada in Beauty Sales & Marketing, and later as a regional Beauty Care Brand Manager in Asia - shaping his reputation as one of the industry's most globally experienced marketers. Named among Forbes' 50 Most Influential CMOs, Vineet is committed to advancing the marketing industry — currently serving as an advisor to Spotify, MMA Global, Ridge Ventures, OfferFit by Braze, AI Trailblazers, and Virtuosi LEAP. Previously, Vineet held senior advisory and board roles at WPP, Apollo Global Management, AdTheorent, Adweek, Knotch, and Effie Worldwide — where he served as Chairman of the Board. An avid traveler, Vineet has visited over 80 countries and cherishes creating memories with his family.This episode is hosted by P&G Alum Sudha Ranganathan, who's spent over 19 years in diverse Marketing leadership roles at companies like P&G, PayPal, and LinkedIn where she's honed her passion for customer-centric marketing and talent development.

 In today's MadTech Daily, we look at global ad spend set to top USD$1tn in 2026, WPP being demoted from the FTSE 100, and the EU probing Meta's AI use in WhatsApp.

Our latest guest is Maya Ackerman — AI‑creativity researcher, professor, and author of Creative Machines: AI, Art & Us (Wiley), as well as founder of WaveAI and LyricStudio (View recent colab with NVidia).Maya's perspective is not just insightful — it's a necessary reality check for anyone building AI today. She challenges the comforting narrative that AI is a neutral tool or a natural evolution of creativity. Instead, she exposes a truth many in tech avoid: AI is being deployed in ways that actively diminish human creativity, and businesses are incentivized to accelerate that trend.Her research shows how overly aligned, correctness-first models flatten imagination and suppress the divergent thinking that defines human originality. But she also shows what's possible when AI is designed differently — improvisational systems that spark new directions, expand a creator's mental palette, and reinforce human authorship rather than absorbing it.This episode matters because Maya names what the industry refuses to admit. The problem is not “AI getting too powerful,” it's AI being used to replace instead of elevate. Businesses are applying it as a cost-cutting mechanism, not a creative amplifier. And unless product leaders intervene, the damage to creativity — and to the people who rely on it for their livelihoods — will become irreversible.Listen to the Episode on Spotify, Apple Podcasts, YoutubeWe're engineering a global creative regression and pretending we aren't.Generative AI could radically expand human imagination, but the systems we deploy today overwhelmingly suppress it. The literature is unequivocal:* AI boosts creative output only when tools are intentionally designed for exploration, not correctness.* When aligned toward predictability, AI drives conformity and sameness.* The rise of “AI slop” is not an insult — it's the logical outcome of misaligned incentives.* New evidence shows that AI-assisted outputs become more similar as more people use the same tools, reducing collective creativity even when individual outputs look “better.”* Homogenization is measurable at scale: marketing, design, and written content generated with AI converge toward the same tone and syntax, lowering engagement and cultural diversity.* Repeated reliance on AI weakens human originality over time — users begin outsourcing ideation, losing confidence and capacity for divergent thought.Resources:* The Impact of AI on Creativity: https://www.researchgate.net/publication/395275000_The_Impact_of_AI_on_Creativity_Enhancing_Human_Potential_or_Challenging_Creative_Expression* Generative AI and Creativity (Meta-Analysis): https://arxiv.org/pdf/2505.17241* AI Slop Overview: https://en.wikipedia.org/wiki/AI_slop* Generative AI Enhances Individual Creativity but Reduces Collective Novelty:https://pmc.ncbi.nlm.nih.gov/articles/PMC11244532/* Generative AI Homogenizes Marketing Content:https://papers.ssrn.com/sol3/Delivery.cfm/5367123.pdf?abstractid=5367123* Human Creativity in the Age of LLMs (decline in divergent thinking):https://arxiv.org/abs/2410.03703 BOTTOM LINE: If your product optimizes for correctness, brand safety, and throughput before originality, you are actively contributing to the global collapse of creative quality. AI must be designed to spark—not sanitize—human imagination.Thanks for reading Design of AI: Strategies for Product Teams & Agencies! This post is public so feel free to share it.Award-winning creative talent is disappearing at scale, and the trend is accelerating.The global creative workforce is shrinking faster than at any time in modern history. Companies claim AI is “enhancing creativity,” yet most restructuring reveals the opposite: AI is being deployed primarily to cut labor costs. In general, layoff announcements top 1.1 million this year, the most since 2020 pandemic.What's happening now:* Omnicom announced 4,000 job cuts and shut multiple agencies — Reuters reporting: https://www.reuters.com/business/media-telecom/omnicom-cut-4000-jobs-shut-several-agencies-after-ipg-takeover-ft-reports-2025-12-01/* WPP, Publicis, and IPG executed multi-round layoffs across design, writing, strategy, and production.* Digiday interviews confirm AI is used mainly to eliminate junior and mid-level creative roles: https://digiday.com/marketing/confessions-of-an-agency-founder-and-chief-creative-officer-on-ais-threat-to-junior-creatives/The most important read on the future & destruction of agencies comes from Zoe Scaman. She always brings a powerful and necessary mirror to the shitshow that is modern corporate world. Read it here:Freelancers and independent creatives are being hit even harder:* UK survey: 21% of creative freelancers already lost work because of AI; many report sharply lower pay — https://www.museumsassociation.org/museums-journal/news/2025/03/report-finds-creative-freelancers-hit-by-loss-of-work-late-pay-and-rise-of-ai/* Illustrators, motion designers, and concept artists report declining commissions as clients adopt Midjourney-style pipelines.* Voice actors face shrinking bookings due to synthetic voice models.* Stock photography, stock audio, and digital concepting have been heavily cannibalized by tools like Midjourney, Runway, and Suno.The research into AI shows even deeper risks:* The Rise of Generative AI in Creative Agencies — confirms agencies deploy AI for margin protection rather than creative innovation: https://www.diva-portal.org/smash/get/diva2%3A1976153/FULLTEXT03.pdf* IFOW/Sussex study shows AI exposure correlates with lower job quality and salary stagnation for creatives: https://www.ifow.org/news-articles/marley-bartlett-research-poster---ai-job-quality-and-the-creative-industriesBOTTOM LINE: Creative roles are vanishing because AI is being optimized for efficiency rather than imagination. If we want creative industries to survive, AI must expand human originality — not replace the people who produce it.:** Creative roles are vanishing because AI is being deployed for efficiency rather than imagination. If we want a future with vibrant creative industries, AI must be designed to amplify human originality — not replace it.Please participate in our year-end surveyWe are studying how AI is restructuring careers, skills, and expectations across product, design, engineering, research, and strategy.Your responses influence:* the direction of Design of AI in 2025,* what questions we investigate through research,* what frameworks we build to help leaders adapt—and protect—their teams.Take the survey: https://tally.so/r/Y5D2Q5Understand your cognitive style so you know how to best leverage AI to boost youThe Creative AI Academy has developed as an assessment tool to help you understand your creative style. We all tackle problems differently and come up with novel solutions using different methods. Take the ThinkPrint assessment to get a blueprint of how you ideate, judge, refine, and decide. Knowing this will help you know in which ways AI can boost —rather than undermine— your originality. For me it was powerful to see my thinking style mirrored back at me. It gave structure to what enhances and undermines my creativity, meaning I better understand what role (if any) AI should play in expanding my creative capabilities. Thank you to Angella Tapé for demonstrating this tool and presenting the perfect next evolution of Dr. Ackerman's lessons about needing AI to be a creative partner, not cannibalizer. BOTTOM LINE: Without cognitive self-awareness, you're not “partnering” with AI—you're surrendering your creative identity to it. Take the ThinkPrint assessment and redesign your workflow around human-led, AI-supported thinking.We are trading away human intellect for productivity—and the safety evidence is damning.The research is now impossible to ignore: AI makes us faster, but it makes us worse thinkers.A major multi-university study (Harvard, MIT, Wharton) found that users with AI assistance worked more quickly but were “more likely to be confidently wrong.”Source: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4573321This pattern shows up across cognitive science:* Stanford and DeepMind researchers found that relying on AI “reduced participants' memory for the material and their ability to reconstruct reasoning steps.”Source: https://arxiv.org/abs/2402.01832* EPFL showed that routine LLM use “led to measurable declines in writing ability and originality over time.”Source: https://arxiv.org/abs/2401.00612* University of Toronto researchers warn that repeated LLM use “narrows human originality, shifting users from creators to evaluators of machine output.”Source: https://arxiv.org/abs/2410.03703In other words: we are outsourcing the exact cognitive muscles that make human thinking valuable — creativity, reasoning, comprehension — and replacing them with pattern-matching convenience.And while we weaken ourselves, the companies building the systems shaping our cognition are failing at even the most basic safety expectations.The AI Safety Index (Winter 2025) reported:“No major AI developer demonstrated adequate preparedness for catastrophic risks. Most scored poorly on transparency, accountability, and external evaluability.”Source: https://futureoflife.org/ai-safety-index-winter-2025/A companion academic review by Oxford, Cambridge, and Georgetown concluded:“Safety commitments across leading LLM developers are inconsistent, largely self-regulated, and often unverifiable.”Source: https://arxiv.org/pdf/2508.16982We are weakening human cognition while trusting companies that cannot prove they are safe. There is no version of this trajectory that ends well without deliberate intervention.Resources:* The Hidden Wisdom of Knowing in the AI Era: * A Critical Survey of LLM Development Initiatives: https://arxiv.org/pdf/2508.16982* Future of Life AI Safety Index (Winter 2025): https://futureoflife.org/ai-safety-index-winter-2025/* Supporting Safety Documentation (PDF): https://cdn.sanity.io/files/wc2kmxvk/revamp/79776912203edccc44f84d26abed846b9b23cb06.pdfBOTTOM LINE: Tools that reduce effort but not capability are not accelerators—they are cognitive liabilities. Product leaders must design for mental strength, not dependency.Schools are producing prompt operators, not original thinkers.Education systems are bolting AI onto decades-old learning models without rethinking what learning is. Instead of cultivating reasoning, imagination, and embodied intelligence, schools are teaching children to rely on AI systems they cannot critique.Resources:* UNESCO: AI & the Future of Education: https://www.unesco.org/en/articles/ai-and-future-education-disruptions-dilemmas-and-directions* Beyond Fairness in Computer Vision: https://cdn.sanity.io/files/wc2kmxvk/revamp/79776912203edccc44f84d26abed846b9b23cb06.pdf* AI Skills for Students: https://trswarriors.com/ai-education-preparing-students-future/BOTTOM LINE: If we do not redesign education, we will create a generation of humans who can operate AI but cannot outthink, challenge, or transcend it.Featured AI Thinker: Luiza JarovskyLuiza Jarovsky is one of the most essential voices in AI governance today. At a time when global AI companies are actively pushing to loosen regulation—or bypass it entirely—Luiza's work provides a critical counterbalance rooted in human rights, safety, law, and long-term societal impact.Why her work matters now:* She exposes the structural risks of deregulated AI adoption across governments and corporations.* She documents how weak or performative governance puts vulnerable communities at disproportionate risk.* She offers practical frameworks for ethical, enforceable AI oversight.Follow her work:BOTTOM LINE: If you build or deploy AI and you are not following Luiza's work, you are missing the governance lens that will define which companies survive the coming regulatory wave.Recommended Reality ChecksTwo critical signals from the field this week:* Ethan Mollick on the accelerating automation of creative workflowshttps://x.com/emollick/status/1996418841426227516AI is quietly outperforming human creative processes in categories many believed were “safe.” The speed of improvement is outpacing organizational awareness.* Jeffrey Lee Funk on markets losing patience with empty AI narrativeshttps://x.com/jeffreyleefunk/status/1996612615850676703Investors are separating real AI value from hype. Companies promising transformation without measurable impact are being punished.BOTTOM LINE: The creative and product landscape is shifting beneath our feet. Those who don't adapt—intellectually, strategically, and operationally—will lose relevance.Final Reflection — Legacy Is a Product DecisionEverything in this newsletter points to a single, unavoidable truth:AI does not define our future. The product decisions we make do.We can build tools that:* expand human originality,* strengthen cognitive resilience,* elevate creative careers,* and produce a generation capable of thinking beyond the machine.Or we can build tools that:* replace the creative class,* hollow out human judgment,* weaken educational outcomes,* and leave society dependent on systems controlled by a handful of companies.As product leaders—designers, strategists, researchers, technologists—we decide which future gets built.Legacy isn't abstract. It's the cumulative effect of every interface we design, every shortcut we greenlight, every metric we reward, and every model we deploy.If you want to build AI that strengthens humanity instead of diminishing it, reach out. Let's design for human outcomes, not machine efficiency.arpy@ph1.ca This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com

It's a seismic change for several industries. Omnicom Group closed its $9 billion acquisition of Interpublic Group last Wednesday. In the days since, the deal has resulted in many job reductions as Omnicom tries to reach promised cost savings. For the PR sector, the deal means former Interpublic agencies Golin and The Weber Shandwick Collective are joining Omnicom PR, which includes FleishmanHillard, Ketchum, Porter Novelli and other firms under the leadership of CEO Chris Foster. Joining this week's podcast are Campaign's Luz Corona and MM+M's Jameson Fleming, who explain what the holding company mega-deal means for the creative and medical marketing sectors, respectively. Plus, some of the biggest marketing and communications news of the week, such as WPP delaying employee pay reviews until next spring and PRWeek's Best Places to Work 2025. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week's episode, the smoke is clearing in the Omnicom-IPG merger with a clearer look at how its media, tech and creative will operate going forward coming into focus. Plus, another ripple in OpenAI's author lawsuit begins to surface. Then (16:30), Digiday's senior marketing reporter Sam Bradley joins the show to discuss WPP's turbulent 2025, and what it'll take to turn things around in 2026.

At the start of the year, 2025 was predicted by some adland commentators to be the year for independent agencies. Omnicom was beginning to acquire IPG to make the largest holding company, redundancies occurred across some of the networks and WPP had a more-than-difficult year on top of a new chief executive.2025 has seen the launch of many independent agencies including Ace of Hearts, Studio.One and Baby Teeth, while Ark Agency and Uncharted came into their second year. Plus, IPG sold R/GA and Huge separately to private equity, also becoming independent. So now the year is almost up, Campaign's editorial team discuss whether independent media and creative agencies have benefited from distraction caused by the holding companies. Tech and multimedia editor Lucy Shelley hosts the episode and is joined by creativity and culture editor Gurjit Degun, media editor Beau Jackson and editor Maisie McCabe.Further reading:Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4000 jobsAce of Hearts: dealing adland a new handTroy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'Group M tells staff about redundancies as restructure hits UKOmnicom cut 3000 roles during 2024 ahead of IPG takeover moveMega merger adds to existing questions for InterpublicGlobal agency groups 2024 report card: Performances and staff numbers decline as restructures continue Hosted on Acast. See acast.com/privacy for more information.

Behind the Curtains of World Press Photo and its 70 Anniversary! This week we go behind the scenes with Joumana El Zein Khoury, Executive Director of the World Press Photo Foundation, to discuss the past, present, and future of photojournalism and the foundation. This year marks WPP's monumental 70th Anniversary, and Joumana reveals the major changes she implemented with her team, including a regional judging model that now sees 80% of winners being local photographers. We pull back the curtain on how WPP actually works: how to apply and get your image seen, how the judging rounds are done, how the Joop Swart Masterclass was revamped to give mentees a sustainable survival toolkit, the immense challenge of maintaining trust in an age of generative AI and the major celebrations for the 70th Anniversary. This is an inspiring, and fun at times of course, talk about the immense responsibility of curating the world's most powerful visual stories. Grab that coffee, settle in, and let's go behind the scenes of the World Press Photo Foundation with the wonderful Joumana El Zein Khoury. *****

This week on the Market Maker podcast, Anthony and Piers spotlight Goldman Sachs' standout year in M&A, exploring how the bank has pulled ahead of rivals with a $1.3 trillion deal volume and a 34% market share. They break down the strategy behind Goldman's dominance, from boardroom relationships to sector expertise. The episode also dives into the $25 billion all-stock "merger of equals" between AkzoNobel and Axalta, examining the rationale, synergies, and why the same deal failed back in 2017. Other stories include Apollo's failed Papa John's bid, Adobe's acquisition of Semrush, Total Energies' $6 billion European power play, and WPP's fall from grace amid takeover chatter and consolidation in the media space.*****Join a free M&A Finance Accelerator simulation

Emotional intelligence in sales isn't soft - it's the foundation of ownership, accountability, and how your team shows up when it matters. In this episode of the B2B Sales Trends Podcast, we explore how mindset, self-awareness, and personal responsibility create a deeper, more resilient ownership culture that shapes sales performance far beyond KPIs.

What does it really take to protect creativity inside large organisations, and why do some CEOs champion design while others struggle to?In this episode of Design Leadership in the Boardroom, Jim Prior, former Global CEO at WPP and Chair at Design Bridge & Partners, Superunion shares 25 years of experience leading some of the world's most influential creative companies.Hosted by Future London Academy, this warm, honest conversation explores how creativity drives business performance, and what every designer should know to influence decision-makers at the highest level.

In der heutigen Folge sprechen die Finanzjournalisten Nando Sommerfeldt und Holger Zschäpitz über das Gemini-3-Debüt, Chaos durch Cloudflare und Kredit-Probleme bei Klarna. Außerdem geht es um Microsoft, Amazon, Alphabet, Strategy, Home Depot, Lowe's, Walmart, Target, RTL Group, ProSiebenSat.1, WPP, Hypoport, Meta. Die aktuelle „Alles auf Aktien“-Umfrage findet ihr unter: https://www.umfrageonline.com/c/mh9uebwm Wir freuen uns über Feedback an aaa@welt.de. Noch mehr „Alles auf Aktien“ findet Ihr bei WELTplus und Apple Podcasts – inklusive aller Artikel der Hosts und AAA-Newsletter.[ Hier bei WELT.](https://www.welt.de/podcasts/alles-auf-aktien/plus247399208/Boersen-Podcast-AAA-Bonus-Folgen-Jede-Woche-noch-mehr-Antworten-auf-Eure-Boersen-Fragen.html.) [Hier] (https://open.spotify.com/playlist/6zxjyJpTMunyYCY6F7vHK1?si=8f6cTnkEQnmSrlMU8Vo6uQ) findest Du die Samstagsfolgen Klassiker-Playlist auf Spotify! Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Hörtipps: Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast „Deffner&Zschäpitz“ hören. +++ Werbung +++ Du möchtest mehr über unsere Werbepartner erfahren? [**Hier findest du alle Infos & Rabatte!**](https://linktr.ee/alles_auf_aktien) Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

Nils Leonard, Uncommon Studio's co-founder and Creative Director is back, and the mic is hotter than ever. We're tackling why Uncommon is pushing the boundaries of out of home, including the divisive BA "Reflections" campaign, what Nils thinks of the energy in the US vs the UK, and why we have a lot of work to do if we want creativity to thrive in this country.Timestamps00:00 - Start00:52 - How did Uncensored CMO end up at Uncommon Studios02:33 - What just Jon want to happen as a result of this episode?04:45 - What does Nils want to happen as a result of this podcast?06:10 - Nils' advice to founders wanting to start an agency07:51 - Uncommon's work with The Ordinary13:38 - Why Uncommon loves out of home15:31 - Uncommon's out of home work with British Airways22:20 - Uncommon's B&Q out of home26:51 - Uncommon's Hiscox work29:55 - Uncommon's EA work32:51 - Uncommon's JD Sports work turning the lens on the community37:45 - British Airway's safety video43:40 - The culture of creativity in the UK vs US46:40 - Why Campaign's"Turkey of the Week" is a terrifying reflection on the UK48:52 - WPP and creativity51:28 - Who killed creativity?53:53 - What Brits can learn from Americans to bring creativity back

I'm excited to publish my recent discussion with Jacqui Canney, CHRO of ServiceNow (previously CHRO of Walmart & WPP). Jacqui describes her career and her vital role as Chief People and AI Enablement Officer at one of the fastest growing enterprise software companies in the world, and also explains her mission to enable AI for more than 3 million of ServiceNow's customers. Jacqui also describes how their HR team developed more than 1,000 HR use-cases and later refined these to 27 by building a rubric to evaluate AI opportunities. This is an inspirational conversation which will help you understand the role of the CHRO in AI transformation and the AI Playbook you can follow in your own company's journey. Like this podcast? Rate us on Spotify or Apple or YouTube. Additional Information The Pivotal Role Of Chief HR Officer in AI Transformations CHRO Insights: Understanding The Path to the CHRO How To Make AI Work For People: ServiceNow AI Playbook Introducing Galileo for Managers, The Leadership Guru At Your Fingertips Chapters (00:00:00) - ServiceNow's HR Event(00:00:16) - In the Elevator With Accenture's Leaders(00:05:17) - What's It Like Working With Bill McGovern?(00:07:26) - Bill Gates on the People Pact(00:08:57) - ServiceNow Chief AI Transformation Officer's Role(00:11:17) - ServiceNow's AI Enablement and Learning(00:15:37) - How to Upskill your People Operations Team with AI(00:17:54) - WSJDLive: The Future of HR with AI(00:21:38) - What We Need in HR: Super Agents(00:23:03) - Six Big Things Businesses Are Taking Advantage of AI(00:25:20) - What Advice Do HR Leaders Have For AI?(00:29:16) - What HR professionals need to do to stay ahead in the AI world(00:31:55) - A Year in the Life of ServiceNow

In today's Digest, we look at Havas entering talks over a potential WPP stake, Dentsu accelerating its global restructuring amid revenue declines, and a German court ordering Google to pay €572m in a price-comparison case.

Ponemos el foco en valores como AkzoNobel, Airbus, L'Oréal, Roche y WPP. Con Araceli de Frutos, asesora del fondo Alhaja Inversiones.

In 1968, Huey P. Newton told an interviewer that whites who wanted to support the Black Panthers should create the White Panther Party. Later that year, a trio of Michigan radical artists (John Sinclair, Leni Sinclair, and Plum Plamondon) did just that. Gaining notoriety from their campaigns to legalize marijuana, support political prisoners, and the popularity of revolutionary rockers the MC5, the White Panthers formed chapters around the country, and continued their activity through the seventies, long after other New Left formations dissolved.Among them was our guest today, Larry Weissman, aka DJ PreSkool. He joined the party in 1971 until he was jailed during a public dispute over gun rights against mayor Dianne Feinstein. We talk about the history of WPP, their political line, their alliances and disagreements with other New Left groups, the importance of weed and rock n' roll to their program, and how he continues that spirit today as house DJ in Williamsburg, Brooklyn.Check out PreSkool's Underground Syllabus Friday at Casette in Ridgewood, Queens: https://dice.fm/event/eoanp6-dj-preskools-underground-syllabus-14th-nov-cassette-new-york-city-ticketsDJ PreSkool's BandcampRead Guitar Army by John SinclairMore on WPP food program: https://www.foundsf.org/Hard-Left_Politics_Enters_the_People%E2%80%99s_Food_SystemMore on WPP wiretaps and entrapment: https://www.necessarystorms.com/home/watergate-wiretaps-and-the-white-panther-partyhttps://fifthestate.anarchistlibraries.net/library/101-march-19-april-1-1970-the-history-of-president-pigCheck out the rest of the Armed Love Series: https://www.patreon.com/collection/87680?view=expandedSong: Henry Rollins & Bad Brains - Kick Out the Jams

"There is no White Knight coming to save you." My former boss Lindsay Pattison said this to me recently, and it landed hard. Lindsay was global CEO of Maxus, part of Mark Read's core WPP team, running a global agency network at what she calls "200 miles an hour." At that speed, you don't have time to question whether you're going in the right direction. You just go. Until the day she realized: this pace was making decisions for her. So she did something radical. She chose to pause. Not because she had to. Because she wanted agency over what came next. The conversation we had about this decision is one of the most honest I've recorded. It's about: * What it really means to have agency when you're at the top (it's not what you think) * The responsibility that comes with leadership that nobody talks about * How to make massive life decisions without certainty * What happens when you stop running and start choosing This is exactly why I'm launching the new series Mojo Under Fire - conversations about the crucible moments that forge great leaders Remember to subscribe to be notified about new episodes. And please do rate & review this episode on Apple Podcasts. Hope you love it Richard

In this MadTech Podcast team episode, ExchangeWire editor Aimee Newell Tarín is joined by co-founder & CEO Rachel Smith and COO Lindsay Rowntree. They look at UK broadcasters' appeal to the government to stamp out big tech's anticompetitive practices, WPP's partnership with analytics firm Sightly, and the DSP wars between Amazon, Google, and The Trade Desk. They also discuss AI regulation in journalism and publishing, the modularisation of ad tech, and parallels between the DSP wars and the Chinese economy.

In our latest 3 Lessons from Breakthrough Leaders podcast episode, we're joined by Nick Emery, a powerhouse in global marketing and advertising, and CEO of Jellyfish.With a career spanning nearly 40 years, Nick's journey has taken him from selling quarter-page ads in Country Homes and Interiors magazine to co-founding and leading Mindshare, WPP's largest media agency. Today, he heads Jellyfish, a global, AI-driven digital marketing organisation, and serves as a partner in the innovative Brandtech Group.Throughout his career, Nick has helped shape how brands connect with audiences in an era of constant change. In this episode, he shares powerful insights on creativity, adaptability, and leading through transformation in the ever-evolving marketing landscape.In this episode, we explored 3 lessons with Nick:Anything is Possible with TeamworkBring the Human into AIOvercome Resistance to Change This podcast brings you genuine, inspiring conversations with extraordinary leaders, many of them Breakthrough alumni, who are proving that business can be a force for good. Created with purpose, not profit, it's designed to spark fresh insights and help leaders at all stages make an impact.Find out more about Nick here: ⁠https://uk.linkedin.com/in/nick-emery-663944162Connect with our hosts:Dr Bart Sayle: ⁠⁠https://eu1.hubs.ly/H0l3D9H0⁠Zannah Ryabchuk: ⁠https://eu1.hubs.ly/H0l3KL-0⁠Visit Breakthrough Global Website: ⁠https://eu1.hubs.ly/H0l3GdG0⁠Follow Breakthrough Global on Linkedin: ⁠https://eu1.hubs.ly/H0l3Kvc0⁠Follow Breakthrough Global ⁠on Instagram: ⁠https://eu1.hubs.ly/H0l3K-40

WPP recently unveiled Open Pro, its AI self-serve offering. It's betting big on the move, hoping it will unlock new clients including SMEs. But can it do so without eating into its traditional agency services? Hosted on Acast. See acast.com/privacy for more information.

Andy Hood is Vice President of Emerging Technologies at WPP, where he leads innovation across 100,000+ creative professionals through the WPP Open AI platform. A night owl who discovered creative technology at 28, Andy has spent 25 years at the intersection of creativity and emerging tech, from his early days at AKQA to serving as jury president at Cannes Lions 2017. On The Menu:Why generative AI is transforming advertising and marketingThe role of human creativity in an AI-driven worldHow AI does the production legwork, not creative thinkingM-shaped professionals: The future of creative techWPP's creative technology apprenticeship program explainedWPP Open platform: Democratizing AI for creative teams

In der heutigen Folge sprechen die Finanzjournalisten Philipp Vetter und Holger Zschäpitz über miese Trick-or-Treat-Zahlen von Hershey, den Handels-Waffenstillstand zwischen den USA und China gruselige Fakten rund ums Anlegen. Außerdem geht es um Lufthansa, Atlassian, Coinbase, Reddit, Netflix, Air France, Alphabet, Meta, Volkswagen, Puma, Scout24, IAG, Broadcom, Nvidia, AMD, WisdomTree Silver 3x Daily Short (WKN: A1VBAP), The Trade Desk, Fiserv, Adidas, WPP. Wir freuen uns an Feedback über aaa@welt.de. Noch mehr "Alles auf Aktien" findet Ihr bei WELTplus und Apple Podcasts – inklusive aller Artikel der Hosts und AAA-Newsletter.[ Hier bei WELT.](https://www.welt.de/podcasts/alles-auf-aktien/plus247399208/Boersen-Podcast-AAA-Bonus-Folgen-Jede-Woche-noch-mehr-Antworten-auf-Eure-Boersen-Fragen.html.) [Hier] (https://open.spotify.com/playlist/6zxjyJpTMunyYCY6F7vHK1?si=8f6cTnkEQnmSrlMU8Vo6uQ) findest Du die Samstagsfolgen Klassiker-Playlist auf Spotify! Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Hörtipps: Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast "Deffner&Zschäpitz" hören. +++ Werbung +++ Du möchtest mehr über unsere Werbepartner erfahren? [**Hier findest du alle Infos & Rabatte!**](https://linktr.ee/alles_auf_aktien) Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

In today's MadTech Daily, we cover Bending Spoons acquiring AOL for $1.5bn, WPP's new CEO issuing a profit warning, and Meta's ad revenue jumping 26% in Q3. 

WPP, Publicis Groupe, Omnicom, Interpublic, Havas and Dentsu have hitherto been known to adland as the "big six". However, the past year has brought the announcement of a proposed merger between Omnicom and IPG, while Havas and Dentsu have become comparatively smaller.So, the "big six" become the "big three", but is there another challenger? Accenture Song's latest results reported revenues of $20bn (£15bn) in the 12 months to August, putting it on par with Omnicom's $16bn, Publicis' €16bn ($19bn) and WPP's £15bn ($20bn). The business has picked up the $42m media account for Optus in Australia and remains in the running for Jaguar Land Rover's global integrated marketing account.With significant changes among the biggest holding companies continuing to shift the advertising landscape, some have questioned whether it is the end of the "big six", heralding the start of a new "big four". In this week's episode of The Campaign Podcast, Campaign's editor-in-chief Gideon Spanier, UK editor Maisie McCabe and media editor Beau Jackson, examine the potential outcomes. The episode is hosted by tech and multimedia editor Lucy Shelley.Further reading:Accenture is at a crossroads for its global agency ambitionsWhat's next for Accenture Song? CEO Ndidi Oteh at Campaign Live‘Song is changing Accenture': CEO Ndidi Oteh on media, M&A and ‘Big Four' agency rivalryOmnicom now ‘confident' IPG deal will close in November as EU approval nearsYannick Bolloré on Havas' Q3 ‘acceleration', Dentsu's assets and being ‘open' to M&AHavas ‘could be interested' to buy or partner with some of Dentsu's international assetsArthur Sadoun on why Publicis is ‘winning' and how ‘struggling' rivals have dragged down agency valuations Hosted on Acast. See acast.com/privacy for more information.

This Week: Farrah Bostic, Saul Colt and Colby Vogt join Bob to discuss WPP's AI initiative for SMBs, whether "slop" is part of the plan, OpenAI's Atlas browser, why consumers still prefer short videos, plus this week's #FairFailFoul.

In today's MadTech Daily, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on AI news platform Particle. 

In der heutigen Folge sprechen die Finanzjournalisten Anja Ettel und Lea Oetjen über glanzlose Zeiten für Edelmetalle, ein Mega-Plus bei General Motors und das Drama um Novo Nordisk. Außerdem geht es um: Apple, Newmont Mining, Warner Bros Discovery, 3M, GE Aerospace, RTX, Lockheed Martin, MTU, Airbus, Adidas, Coca-Cola, Alphabet, Palantir, Nvidia, Eli Lilly, BP, Johnson Matthey, WPP, Rolls-Royce, BAE Systems, Unilever, British American Tobacco, HSBC, Lloyds, iShares Core FTSE 100 UCITS ETF GBP (WKN: 552752), Amundi Core FTSE 100 Swap UCITS ETF (WKN: LYX0XR). Unter diesem Link könnt ihr euch kostenlos für die Masterclass anmelden: https://form.jotform.com/Product_Unit/masterclass-risiko Wir freuen uns an Feedback über aaa@welt.de. Noch mehr "Alles auf Aktien" findet Ihr bei WELTplus und Apple Podcasts – inklusive aller Artikel der Hosts und AAA-Newsletter.[ Hier bei WELT.](https://www.welt.de/podcasts/alles-auf-aktien/plus247399208/Boersen-Podcast-AAA-Bonus-Folgen-Jede-Woche-noch-mehr-Antworten-auf-Eure-Boersen-Fragen.html.) [Hier] (https://open.spotify.com/playlist/6zxjyJpTMunyYCY6F7vHK1?si=8f6cTnkEQnmSrlMU8Vo6uQ) findest Du die Samstagsfolgen Klassiker-Playlist auf Spotify! Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Hörtipps: Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast "Deffner&Zschäpitz" hören. +++ Werbung +++ Du möchtest mehr über unsere Werbepartner erfahren? [**Hier findest du alle Infos & Rabatte!**](https://linktr.ee/alles_auf_aktien) Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

In today's MadTech Daily, we cover WPP striking a USD$400m AI deal with Google, Spotify partnering with Netflix on video podcasts, and Google offering search fixes as an EU fine looms.

In this episode of Next in Media, Mike Shields sits down with Janina Lundy, EVP and Head of Marketing & Brand Partnerships at Hartbeat, the production company founded by comedian and actor Kevin Hart. Heartbeat has become a creative force at the intersection of comedy, culture, and branded entertainment — developing hit shows like Cold as Balls with Old Spice and original films like Group Therapy with AXA.Janina and Mike discuss how Hartbeat helps brands navigate the tricky but powerful blend of humor and marketing, the rise of brand-funded entertainment, and why comedy isn't dead — it's just evolving. From collaborating with emerging comedians to educating brands on YouTube's premium value, this episode explores how Heartbeat is redefining what it means to be a talent-led media company in 2025. Key Highlights:

How privacy rules, AI growth, and EV competition are reshaping advertisingIn this episode of the Media Intelligence Podcast, the team unpacks the week's biggest stories in media, marketing, and global business. From Europe's push toward ad-free social media to AI's economic boom and the worldwide EV race, they explore how regulation, consumer values, and technology are reshaping advertising strategies. Regional insights from WPP's global forecast and the impact of major sports events round out a packed agenda.Key Topics DiscussedEurope's “consent or pay” social media models and regulatory push on privacy, youth safety, and mental health.Global sentiment on banning social media for children under certain ages.Potential long-term advertising impacts if younger generations delay or avoid social media adoption.PepsiCo's Q3 performance, cost optimization, and brand refresh toward healthier products.Dell's AI-driven growth, PC sales trends, and the Windows 10 end-of-support upgrade cycle.China's goal to produce one-third of the world's cars by 2030 and its EV export strategy.Tesla's pricing changes and the challenges of EV adoption in the U.S.Economic bifurcation affecting auto sales and marketing messaging.Digital addressable advertising now comprising ~80% of total ad spend.Regional insights from WPP's “This Year, Next Year” forecast: EMEA, APAC, and LatAm trends.The advertising boost from the 2026 FIFA World Cup and Winter Olympics.Gen Z's shifting values and what they mean for brands and hiring managers.Chapters00:00 Introduction & Europe's Ad-Free Social Media Models05:25 PepsiCo Earnings & Healthier Snacking Trends09:50 Dell's AI Growth & Hardware Market Insights14:55 China's Auto Ambitions & Global EV Competition19:46 Economic Divide, Auto Marketing & Addressable Ads22:25 Global Ad Forecast Insights: EMEA, APAC & LatAm25:44 Sports Events Driving Future Ad Spend27:13 Closing Thoughts & What's Next

All links and images can be found on CISO Series. Check out this post for the discussion that is the basis of our conversation on this week's episode co-hosted by David Spark, the producer of CISO Series, and Bil Harmer, security advisor, Craft Ventures. Joining them is James Bruce, business security services director, WPP. In this episode: Turning visibility into actionable intelligence Pure visibility still provides an essential security foundation Finding strategic value The risk of gaps in identity management Huge thanks to our sponsor, ThreatLocker Human error remains one of the top cybersecurity threats. Just one wrong click can open the door to ransomware or data loss. With ThreatLocker, unauthorized apps, scripts, and devices are blocked before they can ever run. See how ThreatLocker can help you gain more control over your environment.  Threatlocker.com/CISO  

In this episode of Next in Media, Mike Shields sits down with Michael Komasinski, CEO of Criteo, to unpack how one of ad tech's best-known companies has reinvented itself for a privacy-first world. Once synonymous with retargeting, Criteo has successfully evolved into a powerhouse in retail media, supporting more than 230 retailers and $160 billion in GMV.Michael shares how the company's early investments in addressability technology and diversification under Megan Clarkin laid the foundation for long-term resilience. He also discusses the industry's next big shifts from the end of “easy money” in retail media to the rise of agentic workflows, AI-powered ad optimization, and Criteo's surprising new partnership with Google. Key Highlights:

Streamline + simplify has been a tagline for the WPP literally since I created the show way back in 2015.  (Look closely, it's even on our old logo!) Not only are these two of my favorite words in the English language - that I try and live by in ALL aspects of my life - more specifically, they perfectly summarize my approach to wedding planning.   Every situation you'll encounter throughout your engagement can be examined through the lens of simplicity and potentially scaled back or streamlined in some way that will make your life easier, more affordable, more relaxing, and overall, more enjoyable.   Often we find ourselves in the midst of a planning roadblock and the first instinct is to explore your options.  In the first example we're going to talk about today - a couple who has family in 2 different places, many of whom don't want to travel, you might consider … getting married in each place, what would that look like?  Getting married where we live?  Getting married on an island with just us?  In all the feelings and family dynamics and charged emotions that fly around throughout your engagement season, it's sometimes easy to get lost in a million far-fetched options ... when the simplest, most streamlined option is left by the wayside.   On that note, let's explore some other common wedding planning scenarios where things can escalate and become verrrrrrrrrry complicated, very quickly.  I'm going to do my best to point out some straightforward, simple solutions that I hope will make your engaged life EASIER, MORE AFFORDABLE, and put a stop to waking up in the middle of the night with your mind racing over how many passed appetizers there should be, how many people should be in your wedding party, and how much ice to buy for your welcome party.  Ready to get started?  Tune into the full show for so much more!