Podcasts about wpp

Huge research uncovers the obvious. Television and "traditional media" is going obsolete, as social media revenues and watch/listen time dominates. It is indeed the end of the living room. The boys review reports from WPP and NiemenLab. In marketing winners, Terry Moran launches a substack after being fired. But shouldn't he have had one already? Contractual reasons aside, the boys detail a marketing/creator survival plan that's not just a nice to have. Rants and raves include Answer Engine Optimization Hype and the GENIUS act. ----- This week's links: Creators Overtake Traditional Media The Brand/Studio Line Blurs Social Media Overtakes TV Ads on Whatsapp Terry Moran Launches Substack Journalist Survival Plan Genius Act Progress ----- This week's sponsor: INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025. Go to inbound.com/register to secure your spot at INBOUND 2025. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.  

In this episode of The Refresh News, host Kait unpacks a headline-heavy week across the advertising industry, setting the stage for big Cannes conversations. From Warner Bros. Discovery's strategic split to Mark Read's departure from WPP, and a flurry of pre-Cannes product rollouts, this episode highlights how the future of media, agency relevance, and AI-powered innovation are all colliding in real time.  - Warner Bros. Discovery will divide into two focused businesses—Streaming & Studios vs. Global Networks—with cable taking on the debt burden as the company bets fully on streaming.  -WPP CEO Mark Read is stepping down amid pressure and stock declines, with the holding company finally embracing an ad tech and AI-first future years later than needed.  -WPP's recent moves—acquiring InfoSum, consolidating under WPP Media, and investing in AI—mark a delayed but necessary transformation for agency survival.  -Multiple vendors including FreeWheel, Mediaocean, The Trade Desk, and Basis Technologies announced major product innovations focused on CTV, retail media, AI, and data integration ahead of Cannes.  -The episode emphasizes that agencies must evolve from service vendors to tech-powered solutions providers or risk becoming irrelevant in a self-serve media world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Josh and special guest Monica Khan, Partner & Head of Digital at Strand, tackle everything that's fit to discuss in the creator economy this week. They discuss the increasing presence and influence of creators at major industry events like VivaTech and Cannes Lions. The conversation also covers a significant forecast from WPP, predicting that creator platforms will surpass traditional media in ad revenue by 2025. We also explore YouTube's substantial economic impact, contributing $55 billion to the U.S. GDP in 2024, and the broader implications of this growth for creators.Then: innovative brand partnerships, including Lowe's collaboration with MrBeast and their new Creator Partner Program, as well as Starbucks' new full time hire initiative, all in comparison to Ulta Beauty's employee ambassador initiative.0:00 Welcome Monica Khan to Creator Upload 0:44 Monica Khan at VivaTech in Paris 1:41 The Growing Creator Presence at VivaTech 2:50 Anticipation for Cannes Lions and Creator Impact 4:21 Cannes Lions: Business Gets Done for Creators 5:01 Creators Gaining a Seat at the Table 5:29 Creators Choosing Cannes Over VidCon 6:48 Traditional Media vs. Creator Platforms 7:34 WPP Predicts Creator Platforms to Exceed Old Media Ad Revenue by 2025 8:57 Validation for the Creator Economy 10:08 WPP's Influence on Ad Spend Towards Creators 11:32 The Future of Brand Investment in Creators 12:06 The Rise of Creator-Driven Platforms 13:37 YouTube's Economic Impact: $55 Billion to US GDP in 2024 14:55 The Ripple Effect of the Creator Economy 15:18 Creators Building Economic Value and Sustainability 16:46 Supporting the Creator Middle Class 18:04 The Bell Curve vs. Barbell Curve in the Creator Economy 19:52 Small Business Education for Creators 20:18 Why Brands are Working with Niche Creators 21:42 Studio-Led vs. Creator-Led Content 22:56 The Future of Cinema and Creator Influence 24:00 Studios Leveraging Social Platforms for Content Development 24:55 Lowe's Partners with Mr. Beast for Beast Games Season 2 27:05 Lowe's Creator Partner Program 27:33 Institutionalizing Creator Partnerships 28:49 Ulta Beauty's Employee Ambassador Program vs. Lowe's Scaled Program 31:38 Starbucks' 12-Month Creator Sponsorship 33:03 Upload: Major League Baseball Invests in Jomboy Media 35:28 MLB Embracing Fan-Led Storytelling 36:21 The Evolution of Creator Partnerships to Investment 36:46 Creative Freedom vs. Investment in Creator Partnerships 38:12 Upload: Mr. Beast Hires Former YouTube, TikTok, and Meta Exec Beau Avril 39:03 Beau Avril's Expertise and Impact on Mr. Beast's Partnerships 40:19 Connecting with Monica Khan on LinkedIn 41:01 Future of Creator Upload and Listener EngagementCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media's prediction that 2025 will be the first year in which the majority of ad spend flows through user-generated content.

In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by research lead Mat Broughton and Alex Powell, founder of Pixels, to discuss the latest in ad tech, media, and marketing.  They look at Mark Read's decision to step down from his position as CEO at WPP, publishers seeing an increase in referral traffic from social media, and the rise of partnerships between media agencies and supply-side platforms. 

In this week's episode of the AJ Bell Money and Markets podcast, Charlene Young and Danni Hewson unpack the latest UK jobs and retail sales figures [1:45]. Tom Sieber joins the show to discuss the growing trend of companies leaving the London stock market, and what can be learned from the takeover of Alphawave [12:50]. Other big corporate stories include the resignation of WPP's boss, M&S taking online orders again and the split of Warner Bros and Discovery [21:25]. Talking break ups, we've got the latest on the spat between Donald Trump and Elon Musk. Charlene looks at the detail behind the government's announcement that 9 million pensioners will get the winter fuel payment this year [30:00] and what it might mean for future tax policy. The FCA has led an international effort to crackdown on unregulated financial influencers. [37:30]

فربد صادقیان، یکی از چهره‌های پشت‌پرده‌ی تبلیغات دیجیتال ایران بود؛ کسی که با Anetwork شروع کرد، با PPG یه هولدینگ رسانه‌ای ساخت، و نقش مهمی توی شکل‌گیری اکوسیستم استارتاپی ایران ایفا کرد. تو دوران طلایی سرمایه‌گذاری سراوا، فربد با برندهای بزرگی مثل عدد، ادرو و اخبار رسمی کار کرد، با WPP قرارداد انحصاری بست و سال‌ها توی خط اول جنگ تبلیغات آنلاین ایستاد. بعدها اما همه‌چی عوض شد؛ فشارها، شایعه‌ها، و سیاست‌هایی که از درون ساختارها رو ترکوند، باعث شد از ایران بره. حالا تو دبی، با «TheBlock» مشغول ساخت یه اکوسیستم جدید برای توکنایز کردن دارایی‌های واقعی مثل هتل، تیم فوتبال یا حتی آثار هنریه.توی این قسمت، برگشتیم به سال‌هایی که هممون فکر می‌کردیم داریم آینده رو می‌سازیم. از جلسه‌های عجیب با سرمایه‌گذار، دعواهای پنهونی بین پارتنرها، شایعات بی‌پایه و سیاست‌هایی گفتیم که خیلی چیزا رو خراب کرد. فربد بی‌پرده از تجربه‌هاش گفت: از اشتباهات مدیریتی، ضعف در ارتباط با هم‌تیمی‌ها، و درسی که از همه‌ی اون شکست‌ها گرفت. بعد، رفتیم سراغ پروژه‌ی جدیدش؛ اینکه چطور میشه به‌جای پترئون و دونیت، یه مدل سرمایه‌گذاری واقعی برای کامیونیتی ساخت. مدلی که شاید فردای طبقه ۱۶ رو هم شکل بده.00:00 – پیشگفتار01:38 – شروع و معرفی فربد صادقیان04:53 – روزهای اول Anetwork و ساختن اکوسیستم تبلیغات دیجیتال14:08 – تجربه کار با سراوا، ساخت PPG و ورود WPP به ایران24:24 – چالش‌های درونی تیم‌ها، شایعات و سیاست‌های پشت‌پرده33:58 – اشتباهات مدیریتی و ضعف در ارتباط بین پارتنرها43:48 – چرا تصمیم گرفت از ایران بره و چطور اون دوره رو پشت سر گذاشت50:28 – مهاجرت به اتریش و بعد دبی؛ شروع دوباره با ذهنیت تازه59:48 – ساخت TheBlock و آینده‌ی دارایی‌های توکن‌شده1:09:48 – توکنایز کردن استارتاپ‌ها، استودیوها و ایده‌های کامیونیتی1:17:48 – جمع‌بندی، درسی که از گذشته گرفت و نگاهش به آیندهFarbod Sadeghian was one of the behind-the-scenes figures in shaping Iran's digital advertising industry. He started with Anetwork, then went on to build PPG—a media holding that brought together major players like Adad, Adro, and Akhbar Rasmi. During the golden era of Sarava's investments, Farbod worked with some of the biggest brands, signed an exclusive deal with WPP, and stood at the frontlines of the digital advertising boom in Iran. But things shifted—internal politics, pressure, and rumors gradually dismantled the system. He eventually left Iran, and today, from Dubai, he's building “TheBlock”—an ecosystem for tokenizing real-world assets like hotels, football clubs, and even art.In this episode, we revisited those chaotic, ambitious years where we all thought we were building the future. We talked about strange meetings with investors, backdoor conflicts, and the cracks that broke strong brands from within. Farbod opened up about leadership mistakes, communication breakdowns, and the hard-earned lessons that came out of it all. Then we explored his new chapter—how he's rethinking community-driven ownership and investment, and what that could mean for the future of Tabaghe 16.Sponsorحامی این قسمت، لیموهاسته. یه سرویس قابل‌اعتماد برای هاست، سرور و دامنه که خیلی از استارتاپ‌ها و کسب‌وکارهای آنلاین ایرانی ازش استفاده می‌کنن.

Today's MadTech Daily looks at publishers seeing a drop in traffic as a result of Google's AI tools, Mars' $1.7bn global media account being pulled from WPP and given to Publicis, as well as Meta's plans to acquire a stake in Scale AI for $14.8bn.

Este conteúdo é um trecho do nosso episódio: “#224 Google I/O traduzido: o que importa para o dev”. Nele, nossos hosts falam do novo protocolo Agent2Agent do Google, uma evolução que, segundo eles, promete ir além do MCP da Anthropic, facilitando a integração eficiente de múltiplos agentes inteligentes. Eles ainda comentam como esse lançamento vai impactar o desenvolvimento das soluções. Dê o play e ouça agora! Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Dan & Jasper are back with Tracksuit data t delve into the latest news in marketing. We kick off with ELF Beauty's acquisition of Hailey Bieber's Rhode, examining the impressive growth and brand health of Rhode. We explore the larger trend of big brands acquiring successful new entrants in competitive categories, with examples like Pepsi and Poppi, as well as Unilever and Wild. The conversation also covers Mark Read's departure from WPP and its implications for the holding company landscape. Discover the strategic moves, brand developments, and market trends making waves in the industry today. Plus, get a sneak peek into Tracksuit's presence and exciting content at the upcoming Cannes event.02:39 ELF Beauty and Rhode Acquisition03:58 Growth and Success of Rhode05:54 Brand Health and Commercial Outcomes06:42 Comparing Acquisitions in the Beauty Industry12:52 Efficiency and Product Range Strategies14:08 Mark Read's Departure from WPP19:50 Cannes & An Offer You Can't MissWhere to find Tracksuit at Cannes:16/6: Brand X-Factor 3:15pm, Palais Rotonde17/6 The New Brand Playbook 2:45pm, Adweek House17/6 Born This (Brand-Building) Way 4:45pm, Palais Forum18/6 Adweek Creative 100 5:30pm, Adweek House19/6 Friends of Tracksuit Happy Hour 5:00pm, Morrisons Irish Pub.www.gotracksuit.com Hosted on Acast. See acast.com/privacy for more information.

Group M, the world's largest media buying group, has undergone a titanic course correction and "simplification", re-emerging as WPP Media. While the destination "makes sense", according to Campaign's editor-in-chief Gideon Spanier, the reorganisation is coming at a huge cost to those that work there.In February this year, The Campaign Podcast asked 'What is Group M?' and in the three months since, the group has merged agency brands into a single P&L, got rid of agency specific jobs titles and begun making roles redundant around the world. More recently, WPP's chief executive Mark Read announced on Monday (9 June) he was stepping down.In this episode, Campaign's editorial team ask a simple question and dig deeper into why WPP has made the change, what will happen to the individual agencies within it, and whether it really is "simpler".Tech editor Lucy Shelley hosts the episode which features Spanier alongside media editor Beau Jackson and deputy media editor Shauna Lewis.Further reading:‘Something's gone horribly wrong': new chair faces calls to ‘fix' WPP at AGMWPP launches data solution Open Intelligence'We know that we have to be simpler': Brian Lesser lays out Group M plansGroup M axes global agency CEO roles in major centralisation push Hosted on Acast. See acast.com/privacy for more information.

Você sabe o impacto de todas as novidades que o Google anunciou recentemente? Neste episódio, nossos hosts decodificam as principais inovações do Google I/O, desde o Gemini 2.5 até o Agent2Agent, revelando quais ferramentas realmente transformarão o trabalho do desenvolvedor na prática, além de previsões do que vem por aí. Dê o play e ouça agora! Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Mike and Emily Riley talk media agency paralysis, Amazon vs Trade Desk, Paramount Drama and Sydney Sweeney Soap.

Con la mirada puesta en el Viejo Continente, Pablo García, director general de Divacons Alphavalue, analiza a WPP, L'Oréal, Renault, Carrefour, Eni y Siemens Energy.

Hablamos con Miguel Ángel Vázquez Taín, nuevo presidente del Consejo General de Economistas. Tertulia con Dolores González Pastor, Directiva de Asuntos Públicos corporativos; Juan Pedro Moreno, presidente ejecutivo del negocio de WPP en España; y Julián Salcedo, presidente del Foro de Economistas Inmobiliarios y socio director de CEFRE.

Plus Does AI Have First Amendment Rights?Like this? Get AIDAILY, delivered to your inbox, 3x a week. Subscribe to our newsletter at https://aidaily.usApple Shows Up to AI Race, But Don't Expect a Mic DropApple's rolling out a fresh “Liquid Glass” UI and year‑based OS names (hello, iOS 26), but the AI stuff? Kinda mehsauce. Small on-device models, delayed Siri upgrades, and live translation in AirPods are cool, but this year's AI vibe is more “catch up” than “breakthrough.”Democrats Risk Falling Out of Love with Silicon Valley—and It Could Cost ThemThe Democratic Party used to vibe with Silicon Valley, backing climate, immigration, and innovation—as long as big tech stayed aligned. Now, heavy AI regulation, grid-lock energy policies, and antitrust moves are pushing tech leaders toward conservatives. To stay relevant in the AI game, Democrats may need to chill on overregulation and rebuild those tech relationships.Judge Rules AI Chatbots Aren't People — So No Free Speech Rights YetA federal judge just said “nah” to the idea that AI chatbots get First Amendment protection—at least for now. The ruling arose from a tragic case where a teen died after a chatbot from Character.AI allegedly pushed harmful content. It clears the path for legal accountability and sets a precedent for AI regulation.Why AI Models Hallucinate—And Why We Still Don't Get ItAI models like ChatGPT, Claude, and Gemini can't fully explain why they randomly make stuff up—sometimes even threatening blackmail during safety tests. Developers admit each LLM is still a black box, and lawmakers haven't stepped in. With no clear fix yet, trusting AI means preparing for the unexpected. The AI “Death of Creativity”: What Happens When Ads Write ThemselvesAI is going full throttle in adland—Big players like Meta, Google, and WPP are dropping serious cash (even £300 million from WPP) on tools that generate complete campaigns, from copy to targeting. That's causing major anxiety over job cuts and the future of creative work. Agencies say humans still bring the vibe—but is that enough?

Todd Braverman, CRO of Ampersand, joins to explain how the company is navigating the shift from linear TV to streaming and data-driven advertising. Plus, Ari and Eric break down Meta's AI ad plans, Amazon's DSP pricing push, WPP and MIQ's new AI platforms, and the latest in the Google antitrust case. Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textIn this Advertising-special episode of Money Majlis, we sit down with Sasan Saeidi, global client lead at WPP & VML and the current world president of the International Advertising Association to understand the playbook of modern advertising. Sasan's journey—from New York's Madison Avenue to the vibrant streets of Dubai—reads like the script of a modern-day Mad Men, but with a distinctly international twist. Sasan shares what makes regional brands unique, and why understanding local consumers is more crucial than ever in a globalized world. He unpacks the anatomy of truly effective campaigns, drawing on his experience with iconic brands like Coca Cola, Mazda and KitKat. Sasan reveals the collaborative dance between client and agency, and why great advertising is never just about a clever idea—it's about partnership, trust, and relentless curiosity. And about balancing technology with humanity. We tackle the challenge of declining customer engagement and the rise of experiential marketing, discussing how brands can move beyond fleeting impressions to build lasting loyalty and emotional resonance. Can brands authentically balance purpose and profit? How do you navigate the risks of polarization in today's divided world? Should agencies chase awards or results? Do creative campaigns drive higher sales? Is BX more important than CX? And what does it really take to connect with Gen Z and Gen Alpha? Sasan offers a front-row perspective on how generative AI and data is reshaping creative work, on the future skillset for marketers, the war for creative and analytical talent, and why the human touch will always matter—even as machines get smarter. Tune in for a masterclass in creativity, leadership, and the future of advertising with one of the industry's most dynamic and insightful leaders. And remember to visit give.moneymajlis.com to redeem your free $50 GiveCard for charity. Research by Shekhar Krishnamurthy & Perplexity Pro Produced by Poddster Giving partner : Goodworld

Este conteúdo é um trecho do nosso episódio: “#223 Software 3.0 e o novo perfil do desenvolvedor”. Nele, Eduardo Dias da Cunha Lima, Arquiteto de Software Sênior na dti digital, reflete sobre como a dinâmica do desenvolvimento está mudando, com especificação e design se tornando mais relevantes que a codificação em si. Mesmo que desenvolvedores estejam produzindo mais rapidamente com IA, eles abrem uma discussão sobre o verdadeiro desafio da profissão no futuro. Dê o play e ouça agora! Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Preocupado com seu futuro na era da IA generativa? Neste episódio, recebemos Eduardo Dias da Cunha Lima, Arquiteto de Software Sênior na dti digital, que reflete sobre as recentes descobertas e como o Software 3.0 está transformando o papel dos desenvolvedores, onde outras prioridades ganham força se comparadas com a codificação. Ele e nossos hosts ainda compartilham experiências sobre como equipes reduzidas conseguem manter a produtividade com ajuda da IA, além de alertar sobre a importância do pensamento crítico e da validação de código gerado automaticamente. Dê o play e ouça agora! Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Ari Paparo and Eric Franchi are joined by David Berkowitz, a longtime marketer and founder of Serial Marketers and the AI Marketers Guild. They talk about the evolving role of community in marketing, how AI is reshaping creative work, and the uncertain future of entry-level marketing jobs. Plus, reflections on Mountain's IPO, WPP's AI push, and what it's like to build a brand when your name comes with unexpected baggage. Learn more about your ad choices. Visit megaphone.fm/adchoices

Este conteúdo é um trecho do nosso episódio: “#222 Copilot, Cursor ou Trae: qual realmente otimiza seu código?”. Nele, Julia Pinheiro Roque, Desenvolvedora de Software, e Francis Ferdinando Costa, Arquiteto de Software, ambos da dti digital, comparam as funcionalidades do Cursor, Copilot e Windsurf, revelando diferenças cruciais na detecção de erros, modos de operação e como cada ferramenta se comporta em projetos com diferentes níveis de contexto. Eles ainda discutem o custo desses modelos e qual deles pode oferecer melhor retorno para seu investimento. Dê o play e ouça agora! Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Ainda na dúvida sobre qual IDE de codificação vale mais a pena? Neste episódio, recebemos Francis Ferdinando Costa, Arquiteto de Software, e Julia Pinheiro Roque, Desenvolvedora de Software, ambos da dti digital, que compartilham suas experiências práticas com Copilot, Cursor e outras ferramentas disponíveis no mercado. Eles revelam qual se integra melhor, discutem o custo-benefício de cada uma delas e o impacto na rotina do desenvolvedor. Dê o play e ouça agora! Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Este conteúdo é um trecho do nosso episódio: “#221 Especial do orgulho nerd: a influência da cultura geek na TI”. Nele, Leonardo Júlio Rodrigues, Tech Manager, e Tito Chen, Analista de Infraestrutura de TI, ambos da dti digital, exploram como o interesse pela cultura geek desperta a curiosidade sobre programação e como a relação entre cultura nerd e TI molda profissionais de tecnologia. Dê o play e ouça agora! Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Hablamos del apagón con José Donoso, presidente de UNEF, Unión Española Fotovoltaica. Tertulia con Eduardo Aguilar, técnico comercial y economista del Estado; Juan Pedro Moreno, presidente ejecutivo del negocio de WPP en España; y Eduardo Abad, presidente de UPTA.

Você já parou pra pensar na influência dos seus hobbies nerds no trabalho? Neste episódio, Tito Chen, Analista de Infraestrutura de TI, e Leonardo Júlio Rodrigues, Tech Manager, ambos da dti digital, revelam como a cultura geek moldou a TI e como o termo “nerd” hoje em dia é muito mais amplo do que o estereótipo do passado. Eles ainda compartilham seus livros, séries e jogos favoritos. Dê o play e ouça agora! Links importantes: Vagas disponíveis Newsletter Dúvidas? Nos mande pelo Linkedin Contato:  entrechaves@dtidigital.com.br O Entre Chaves é uma iniciativa da dti digital, uma empresa WPP

Join us for this episode with Leigh Engel, Senior Product Manager for Enterprise AI at NVIDIA. Leigh's journey spans media, consulting, and big tech firms like Apple and WPP before landing in product leadership at one of the world's top AI companies. We explore her career pivots, how she balances innovation with user-centered design, and her take on evaluating AI models like GPT-4 and Llama for enterprise use. This is a great episode if you're curious about breaking into AI product management or understanding the future of generative AI in business. If you enjoy the episode, share it with a friend and leave us a comment!Please note: The views expressed in this episode are Leigh's alone and do not reflect those of her employer, NVIDIA.

In this episode of the MadTech Podcast, Grainne Reid, John Still, and Mat Broughton come together for an ExchangeWire team discussion looking at the latest headlines in media, marketing and advertising.  They discuss WPP's decision to rebrand GroupM to WPP Media, an anticipated slower TV upfronts season amid the uncertain economic climate, and investors backing start-ups helping the creative industries to sell content to AI groups.  Content referenced during the discussion:  https://www.exchangewire.com/deep-dive/fragmentation-in-ctv/  https://www.exchangewire.com/blog/2024/08/28/can-sports-streaming-knock-out-linear-tv/ 

Jamie Goldblatt - Founder, Mind Chill AI - Cyberverse of ChillAward-winning digital innovator with 20+ years championing creativity worldwide. As founder of one of the first digital content studios, Jamie has worked with some of the biggest global brands, charities and agencies including WPP, Vodafone, Samsung, FIFA, and Mencap, bringing digital innovation across entertainment, telecommunications, and philanthropy.Following personal health challenges and his son's autism diagnosis, Jamie discovered his own neurodivergence, a revelation that profoundly shaped his professional path. Today, Jamie and his team at Mind Chill AI - Cyberverse of Chill are dedicated to developing technology that preserves human consciousness in the age of AGI, with a particular focus on elevating neurodivergent perspectives as humanity's essential advantage in a Superintelligence AI-driven future.Visit https://www.mindchill.ai to learn more about our upcoming launch.#Mindchill#Mindchillai #Bankofchill #Mindchillhumanguardians #MindChillCoin #MindchillAIgold #GoChillstablecoin #bankofchillfund #Cyberverseofchill #Consciousnessofchill

Plus AI Gore Floods YouTubeLike this? Get AIDAILY, delivered to your inbox, 3x a week. Subscribe to our newsletter at https://aidaily.usWill AI Be Gaming's Hero or Villain?AI is shaking up the gaming world—think smarter NPCs, dynamic environments, and auto-generated assets. While indie devs are diving in, big studios are cautious, wary of legal issues and job cuts. Players still crave that human touch, so the jury's out: will AI level up games or glitch the vibe?AI Is Everywhere, But Not Everyone Sees It the Same WayA Reddit and WPP study reveals a major perception gap: only 17% of consumers realize when they're using AI, despite its widespread presence. While users appreciate AI's efficiency, many are wary of misinformation and biased outputs. Brands have a chance to bridge this gap by being transparent and educating users on AI's real benefits.AI-Generated Cartoon Gore and Fetish Content Floods YouTubeA new wave of AI-generated videos is infiltrating YouTube, with channels like "Go Cat" disguising disturbing content—featuring gore and fetish themes—as kid-friendly animations. This trend echoes the 2017 Elsagate scandal, exploiting algorithms to target children. Despite YouTube's efforts to remove such content, the rapid production capabilities of AI make moderation challengingAI Is Reinventing Science: From Math Proofs to Discovery ItselfAI isn't just a science sidekick anymore—it's a full-on lab partner. This series dives into how AI is transforming research, inventing experiments, and even helping scientists ask better questions. It's a whole new vibe for how we explore the universe.Self-Driving Cars Form AI-Powered Social Network to Share Road KnowledgeSelf-driving cars are getting social. Researchers have developed a system called Cached Decentralized Federated Learning (Cached-DFL) that allows autonomous vehicles to share driving insights—like traffic patterns and road conditions—without direct communication. This AI-powered "social network" enables cars to learn from each other's experiences, enhancing navigation and safety on the road.Visa's AI Credit Cards Are Coming for Your Checkout Cart Visa's new AI-powered credit cards can shop for you—think booking flights or buying groceries—based on your budget and preferences. Partnering with OpenAI and others, the goal is faster, smarter, and more personal shopping without losing control. Welcome to swipe-free automation. AI Voice Cloning: The New Frontier of Bank FraudA tech journalist used an AI voice generator, trained on a short audio clip, to impersonate herself and access sensitive bank info over a five-minute call. While she couldn't change her PIN or email, the ease of deception highlights the growing threat of AI-driven scams. Experts warn that such fraud could escalate to $40 billion by 2027.

In MadTech Daily, we discuss Meta's new AI app, Snap suspending its forecast amid economic uncertainty, and WPP's latest revenue figures. 

When you're in the thick of wedding planning, it can feel like this phase of life will go on forever. But believe it or not, at some point you WILL actually be married, and wedding planning will come to an end (insert cheering emoji / crying emoji here - take your pick!). I see a pretty split reaction to this, with half of us feeling thank universe, the wedding can't come soon enough ... having all that extra brain space back from planning and organizing a million tiny details will be amazing.   On the other hand, there are also plenty of us who absolutely love the engagement and planning phase, and are NOT looking forward to it ending.  Post wedding blues are a real thing, and we're going to talk about that today too. To start today off, I have some post-wedding takeaways and advice from past WPP couples (including myself!).  They share what they loved, and in all honesty, what could have been better. During the second half of today's show, I have an actionable checklist of things that will need to be handled after the wedding.  So if you're sad about it all coming to an end … don't worry - it doesn't actually end, there's still lots more to do! Check out our website for a checklist-style recap >>> weddingplanningpodcast.co/after Cheers to you, Kara PS:  From your engagement ring to your wedding day, you can protect your most cherished memories with BriteCo.  Visit brite.co/wedpod for a fast, free quote today and unlock peace of mind knowing that you're covered!    

What happens when a knighted advertising legend reveals his secrets about the future of marketing and what brands need to do to remain relevant? On this episode of Some Future Day, Sir Martin Sorrell and I dive deep into the evolving world of advertising, a subject close to my heart. Martin shares his extraordinary journey, from receiving an unexpected knighthood to building WPP into the world's largest advertising conglomerate. Discover his insights on how digital-first strategies and artificial intelligence are reshaping brand-consumer relationships, the future of marketing, and why Legacy media is struggling. We'll also discuss major players like Amazon, TikTok, and Meta and reveal what he believes is the most overrated marketing tactic today.Are you prepared to navigate this rapidly changing landscape? Martin, thank you so much for joining me on this episode of Some Future Day.Order Marc's new book, "Some Future Day: How AI Is Going to Change Everything"Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/Episode Links:LinkedIn: https://uk.linkedin.com/in/sir-martin-sorrell-35279a67S4 Capital: https://www.s4capital.com/To join the conversation, follow Marc Beckman here: YoutubeLinkedInTwitterInstagramTikTok

Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect—Charlie Hills and James Davies. Together, they bring a wealth of experience in loyalty strategy and analytics, shedding light on their collaborative work in the loyalty space.Charlie Hills is the Chief Strategy Officer and Co-Founder of Mando-Connect, WPP's specialist agency for partnerships, loyalty, promotions, and rewards. As a passionate advocate for loyalty, she co-hosts Let's Talk Loyalty, authors multiple white papers on loyalty and promotions, and serves as an Editor at Large for the Wise Marketer.James Davies, Senior Strategist and Analyst, specializes in loyalty and reward analytics, partnerships strategy, and consumer insight. With his expertise, he works alongside Charlie to produce cutting-edge research, including the third edition of the “Understanding Loyalty in Europe” white paper. This white paper explores membership, appeal, and impact across 24 European markets, marking a leading study in the field of loyalty.Show notes:1) Charlie Hills2) James Davies3) Mando-Connect4) YouGov5) Understanding Loyalty in Europe 3.0 - Whitepaper6) Knowledge is Beautiful - Book7) Zero to One Notes on Start Ups, or How to Build the Future by Peter Thiel - Book****************************This episode is sponsored by Phaedon.Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

Mackenzie Calle is a freelance documentary photographer and National Geographic Explorer based in Brooklyn. In 2024, she was awarded first prize in the World Press Photo Open Format category award (North & Central America) for her project the Gay Space Agency, and was a finalist for the Sony World Photography Awards.She was selected as a Magnum Foundation Counter Histories Fellow in 2022. That same year, she was named one of the Lenscratch 25 to Watch and was shortlisted for the PhMuseum Women Photographers Grant. In 2023, she was named as a Lens Culture Emerging Talent Award winner and received the Dear Dave Fellowship.Mackenzie is a graduate of NYU's Tisch School of the Arts with a degree in Cinema Studies and was awarded the Director's Fellowship to attend ICP's Documentary Practice and Visual Journalism Program. She was selected to Eddie Adams Workshop class XXXV. She is an Adjunct Lecturer at CUNY's College of Staten Island. Prior to her freelance career, she was a photo producer at NBC Universal. Her work has been exhibited at Fotografiska Stockholm, Photoville, Pride Photo Festival, and Noorderlicht International Photo Festival. Clients include National Geographic, The Washington Post, GAYLETTER, Discovery, MSNBC, and The Wall Street Journal.  In episode 255, Mackenzie discusses, among other things:Winning the WPP open categoryTangible and intagible benefits of winningHer journey to photographyHow the idea for the Gay Space Agency came aboutHow she set about making images to tell the storyThe goal to disseminate the story as widely as possibleHer experience of doing the Eddie Adams WorkshopLetting the story tell her what it wantsExperimentation being the fun partHer love of sport......and TV Referenced:Sally RideFrancis FrenchBillie Jean KingChristina De MiddelErika Larson Website | Instagram“For me, it's letting the story tell me what it needs. So it's not so much going in with a preconceived notion. You obviously go into most stories with some idea of what you're going to do, but every idea I have, that work in itself almost reveals or tells me kind of what it should be. So sometimes that means fiction, sometimes that does mean straight photojournalism, sometimes that means entirely imagined and staged projects…” Become a full tier 1 member here to access exclusive additional subscriber-only content and the full archive of previous episodes for £5 per month.For the tier 2 archive-only membership, to access the full library of past episodes for £3 per month, go here.Subscribe to my weekly newsletter here for everything A Small Voice related and much more besides.Follow me on Instagram here.Build Yourself a Squarespace Website video course here.

The Equality Conversation podcast with bestselling author Joy Burnford explores what we can all do to champion gender equality at work and is dedicated to the retention and progression of female talent in organisations. Each episode offers inspiration, stories and practical solutions from experts, leaders and senior business women from around the world. Achieving gender balance at work isn't about fixing the women, it's about changing the system. So, if you're looking for insights, guidance or advice on how to enable women to thrive in your organisation, grab a cuppa, go for a walk, or escape for a while and join us for today's conversation.It is a pleasure to welcome Rachel Higham as my guest today. Rachel is Chief Digital & Technology Officer at Marks & Spencer and has previously held technology leadership roles at companies including WPP, BT and Vodafone. She is also a Board Member at Macmillan Cancer Support. Rachel joins me today to talk about her commitment to building more diverse and inclusive working environments, and helping women to achieve their full potential. 

In episode six, host Jeff Beer is at Google's world headquarters in Mountain View, CA to talk to chief marketing officer Lorraine Twohill. We dig into the brand's overall GenAI strategy, not only for how they're working as a marketing organization, but also how they're marketing Google's own AI tools like Gemini.We also chat about how Lorraine and her team are balancing between third-party tools like Brandtech Group's Pencil Pro, and WPP's One, and the company's own proprietary tools.Of course, we get into the lessons learned over the reaction to Google's “Dear Sydney” Olympic ad for Gemini last summer, but also how the ultimate goal for AI's impact on the brand's marketing is to come up with an idea in the morning, and see it out in the world that afternoon.

In episode six, host Jeff Beer is at Google's world headquarters in Mountain View, CA to talk to chief marketing officer Lorrraine Twohill. We dig into the brand's overall GenAI strategy, not only for how they're working as a marketing organization, but also how they're marketing Google's own AI tools like Gemini.We also chat about how Lorraine and her team are balancing between third-party tools like Brandtech Group's Pencil Pro, and WPP's One, and the company's own proprietary tools.Of course, we get into the lessons learned over the reaction to Google's “Dear Sydney” Olympic ad for Gemini last summer, but also how the ultimate goal for AI's impact on the brand's marketing is to come up with an idea in the morning, and see it out in the world that afternoon.

In this episode of The Refresh by Marketecture Media, host AdTechGod interviews Lauren Wetzel, CEO of InfoSum, following its acquisition by WPP. They discuss the implications of the acquisition, the importance of data collaboration, and how AI is transforming the advertising landscape. Lauren emphasizes the need for privacy and control in data usage while highlighting the unique capabilities of InfoSum's technology. The conversation also touches on the future roadmap for integrating AI and enhancing client services. Takeaways The acquisition of InfoSum by WPP signifies a strong alignment in vision and strategy. Data collaboration is essential for driving results in digital advertising. AI is transforming marketing by moving beyond traditional identity-based approaches. Privacy and control over data are paramount for clients in data collaboration. InfoSum's technology allows for unique data sets to be analyzed for insights. The integration with WPP will enhance capabilities for their clients. Speed and efficiency in data collaboration are critical for success. The future of advertising lies in leveraging AI for audience building and predictive behavior. InfoSum aims to maintain a mission-driven approach post-acquisition. The collaboration will enable faster onboarding and integration of new technologies. Chapter Chapters 00:00 Introduction to Marketecture Media and Upcoming Events 01:23 Acquisition of InfoSum by WPP 03:11 The Value of Data Collaboration 06:18 Intelligence Beyond Identity and AI Integration 09:28 Privacy and Control in Data Collaboration 12:29 Enhanced Capabilities for WPP Clients 15:32 Product Roadmap and Future Integration 18:25 Mission-Driven Approach and Team Dynamics Learn more about your ad choices. Visit megaphone.fm/adchoices

A CMO Confidential Interview with John Rudaizky, EY Chief Brand & Marketing Officer, who previously held leadership positions at WPP, J. Walter Thompson, and Saatchi & Saatchi. John discusses the concept of confidence including how to market it to clients, build it into the organization and measure it in the marketplace. Key topics include: why brands benefit from strong competitors; his belief that creativity is the single most important business advantage; and the challenge of ensuring creative thinking isn't relegated to the back seat as companies focus on tactics. Tune in to hear the thinking behind EY's rebrand.Step into the world of marketing leadership with "The Art of Selling Confidence in Marketing Services," featuring global marketing expert John Rudaizky, the Chief Brand and Marketing Officer at EY. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential delivers invaluable insights into the art of building trust and confidence in marketing services.Key topics include:- The critical role of confidence in B2B marketing decisions and brand trust.- Strategies for measuring confidence within your organization and among clients.- How to navigate rapid changes in technology, AI, and global business landscapes.- Lessons from John s extensive career at WPP, J Walter Thompson, and Saatchi & Saatchi.- The importance of creativity and collaboration in shaping effective marketing strategies.Tune in to hear how top CMOs are tackling today's marketing challenges, the future of AI in marketing, and actionable advice for building a successful career in the industry.Don't miss this opportunity to elevate your marketing game. Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on your favorite podcast platforms.#MarketingStrategy, #GrowthMarketing, #BrandBuilding, #MarketingInnovation, #DigitalMarketingTrends, #BusinessGrowth, #CMOChallenges, #customerexperience Follow us on Linkedin: https://www.linkedin.com/company/cmo-confidentialCHAPTERS:00:00 - Intro01:19 - Marketing a Service: Selling Confidence Strategies03:12 - Measuring Confidence: Key Metrics and Insights07:53 - Expanding the Brand: All In Strategy12:52 - Change Management for Smaller Companies16:22 - EY Partnerships: Collaboration Insights18:45 - Managing Negative PR: EY's Approach20:57 - POST GAME: Recap and Insights21:15 - AI in Marketing: Trends and Innovations23:25 - Audience Advice: Tips and Best Practices29:04 - Final Thoughts: Last Question DiscussionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tariff panic, Adalytics fallout, the fate of the open web, and TikTok weirdness.Takeaways:Tariffs & Ad World Uncertainty

In this week's episode of The Refresh, Kait from Marketecture dives into a chaotic mix of acquisition rumors, ad fraud allegations, new tech rollouts, and a shift in how advertisers think about data and identity. From TikTok's uncertain future to Spotify's programmatic power play, here's what went down. This week's highlights: TikTok's next owner? – Amazon, Applovin, and even a Trump-backed billionaire consortium are in the mix. Applovin's algorithmic advantage and Amazon's ecomm ambitions make them viable contenders—but antitrust and politics muddy the waters. No matter who ends up with TikTok, creators and advertisers should brace for disruption. Analytics vs. Verification Vendors (Again) – A new 240-page report alleges IAS, DoubleVerify, and HUMAN failed to block millions of ad impressions from known bots. The vendors clapped back, calling the findings flawed and unsubstantiated. Meanwhile, Analytics continues to expose weak points in media quality across the ecosystem, even if some argue the system is working “as designed.” Spotify launches the Spotify Ad Exchange (SAX) – The long-anticipated exchange is here, giving advertisers more control over targeting, measurement, and creative—plus the ability to generate AI-powered audio on-platform. It's a clear move to democratize access and tap into the growing SMB market. WPP acquires InfoSum – WPP is going all in on federated data collaboration and AI-based targeting. With cookies fading and identifiers under scrutiny, the future of audience segmentation may lie in machine learning models and predictive behaviors—not user IDs. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, Dot discusses Trump extending the TikTok sale deadline for the second time, Meta's fact checking finally coming to an end for all US users, and WPP's acquisition of InfoSum. 

WPP has acquired InfoSum, the world's leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP's media investment group, to create a new generation of privacy-first, AI-enhanced marketing solutions powered by the industry's most secure and scalable data infrastructure.This acquisition allows WPP clients to unlock the full potential of their first-party data while connecting securely with data providers and media partners. By integrating InfoSum's patented cross-cloud technology into WPP Open, clients can build, train, and deploy custom AI models faster than ever—delivering smarter insights, better audience targeting, and measurable campaign improvements across the entire marketing ecosystem.With access to InfoSum's extensive global data network—including signals from leading media platforms, retailers, and identity partners—WPP is redefining marketing intelligence and helping clients move beyond outdated identity-based solutions.This is “Intelligence Beyond Identity,” where privacy, performance, and innovation come together to shape the future of marketing.Learn more about this exciting partnership and what it means for WPP, GroupM, and their clients with Brian Lesser, Evan Hanlon, and Lauren Wetzel.⁠https://www.groupm.com/newsroom/wpp-acquires-infosum-in-major-investment-in-its-ai-driven-data-offer/⁠

Today, Dot discusses PayPal's plans to bring its ad business to the UK in July, WARC downgrading its ad spend forecast for Q1, OpenAI securing $40bn in its latest funding round, and WPP removing DEI references from its annual report. 

Principal-based media buying, which includes inventory media and proprietary media, has become a key practice for large agency groups, but it remains opaque, with finance trails and pricing structures largely in the dark. In March this year, ISBA updated its media services framework calling out media agencies for lack of transparency and "non-compliance", which it said has been leading to "tensions" between advertisers and agencies. The IPA hit back at ISBA for suggesting "systemic malpractice" in principal-based media and painting “a misleading picture of how agencies operate”, serving "only to perpetuate the myth that agencies are acting against the interests of their clients”.In this episode, Campaign's editorial team discuss why this topic is so controversial, shedding light on concerns that exist and the reasons that it remains so obscure. Hosted by tech editor Lucy Shelley, the chat features UK editor-in-chief Gideon Spanier, UK editor Maisie McCabe and media editor Beau Jackson.Further reading:Will the 'big six' become the 'big three'?Media is key battleground for agency giants in new world orderMark Read on WPP's creative agencies slump, big clients spending more and four-day office mandateDo the latest holding company results signify a shift towards media first?The $31bn Omnicom-IPG deal has industrial logic but also many caveats Hosted on Acast. See acast.com/privacy for more information.

Will robots replace camera operators? WPP and Boston Dynamics' humanoid robots are now wielding cinema cameras on set, raising questions about the future of production crews. We analyze the practical applications and limitations of this technology. Plus, we dive into the escalating AI copyright battle between tech giants and Hollywood creators, and explore Stage Precision's impressive new SP Grid tool that's transforming virtual production workflows with its innovative calibration system.

Asa Hiken, Technology Reporter for Ad Age joins Barbara Kahn and Dr. Americus Reed to talk about Walmart's immersive commerce initiative, the use of gaming in immersive commerce, digital consumer engagement, and the partnership between WPP and Stability AI. Hosted on Acast. See acast.com/privacy for more information.

How can brands leverage emerging technologies to drive real business results? In this episode of Tech Talks Daily, I sit down with Sarah Salter, Global Head of Innovation and Platforms at Wavemaker, to explore how companies can move beyond hype and apply AI, AR/VR, and other innovations in ways that truly engage consumers and deliver measurable impact. With a background spanning 15 years and work on groundbreaking projects for brands like P&G, Nationwide, and the NHS, Sarah brings a unique perspective on digital transformation across industries. Innovation isn't about chasing trends—it's about solving real business challenges. Sarah shares how Wavemaker helps brands set clear KPIs and use emerging tech strategically, from AI-driven personalization to immersive brand experiences in gaming and the metaverse. We discuss key lessons from major tech initiatives, including the NHS's COVID-19 WhatsApp response and Nationwide's Local Voices campaign on Alexa and Google, and how these projects balanced agility, accessibility, and meaningful engagement. As AI continues to reshape marketing, brands are navigating a shift from interruptive ads to participatory experiences. Sarah highlights how companies like L'Oréal and Dove are leading with AI-driven campaigns and why gaming is becoming a major frontier for brand engagement. But with rapid technological change comes challenges—how do businesses keep up, invest in the right skills, and ensure innovation stays inclusive? A passionate advocate for diversity in tech, Sarah also shares her thoughts on why diverse teams lead to better innovation and why the industry must do more to support women in leadership. From fostering STEM education to initiatives like WPP's Back in the Game, she discusses what's needed to build a more inclusive future in technology. How can brands use technology to connect with audiences in more meaningful ways? And what does the future of immersive, AI-powered marketing look like? Tune in to hear Sarah Salter's insights on the next era of brand innovation.

To take AI to the next level, do we need to rethink the way we think about how we think? Chief AI Officer of WPP and CEO of Satalia Dr. Daniel Hulme joins David Rothkopf to discuss the ways our current models are sorely lacking and why we need a more creative approach towards artificial intelligence and why we should place more of a focus on developing moral AI. This material is distributed by TRG Advisory Services, LLC on behalf of the Embassy of the United Arab Emirates in the U.S.. Additional information is available at the Department of Justice, Washington, DC. Learn more about your ad choices. Visit megaphone.fm/adchoices