Podcasts about wpp

In today's MadTech Daily, we cover WPP's court filing against Richard Foster's whistleblower claims; Meta's decision to strip advertisers of the ability to exclude ad placements, and preliminary talks between Paramount and California officials over its $110bn Warner Bros Discovery acquisition.

Este conteúdo é um trecho do nosso episódio: “#361 - Compra Agora: como a IA resolve 98% dos chamados na hora”.Nele, Thaise Hagge, COO & CTO do Compra Agora, explica por que a reconstrução completa da tecnologia da empresa não parou na parte técnica: exigiu revisar processos que todo mundo tratava como intocáveis e engajar cada pessoa envolvida na migração para entender por que aquele trabalho importava. Ela conta como isso ajudou a empresa a chegar a 25% de eficiência na jornada de compra. Ficou curioso? Então, dê o play!Assuntos abordados:Gestão de mudança;Processos "imutáveis";Eficiência operacional;Migração de tecnologia. Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #eficienciaoperacional

Anthony Reeves, author, speaker, and former global leader at Amazon, Airbnb, and WPP, who helps leaders and organisations cut through complexity, protect what makes them different, and move forward with clarity.Through his speaking, consulting, and book Eat The Donkey, Anthony brings hard-won lessons from the Outback and the boardroom to help businesses simplify pressure, alignment, decision-making, and the growing threat of sameness in the age of AI.Now, Anthony's journey from one of the loneliest and most hostile places on the planet to some of the world's most demanding boardrooms demonstrates the power of resilience, simplicity, and keeping your name intact when everything is on the line.And while he has seen the cost of not taking care of himself while building a high-pressure career, he now uses those lessons to help others lead with more clarity, humanity, and strength.Here's where to find more:anthonyreeves.co https://www.linkedin.com/in/anthonyreeves/________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business.From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!).Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here:https://linktr.ee/unforgetyourself

Quantas horas o seu time ainda perde resolvendo o que a tecnologia já deveria ter resolvido sozinha? Neste episódio, recebemos Thaise Hagge, COO & CTO do Compra Agora, plataforma B2B que nasceu dentro da Unilever e hoje conecta mais de 30 indústrias, 150 distribuidores e cerca de 530 mil lojistas em todo o Brasil. Ela conta como a reconstrução completa da tecnologia da empresa, migrada por regiões ao longo de um ano sem parar a operação, mudou a forma de decidir prioridades e permitiu que a inteligência artificial passasse a resolver 98% dos chamados no momento em que são abertos. Ficou curioso? Então, dê o play!Assuntos abordados:Migração de sistemas;Gestão de mudança;CTO e COO;Programa Conecta;IA em atendimento;Jornada de compra B2B;Expansão de segmento;Eficiência operacional.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #eficienciaoperacional

Ari Paparo and guest co-host Paul Knegten sit down with Jack Raines, author of Young Money, to discuss how viral LinkedIn posts, humor, and attention-driven marketing helped him build a 61,000-subscriber newsletter, land a book deal, and create a personal brand. The episode also covers OpenAI, WPP, Walmart Connect, Taboola, Google's AI advertising strategy, LiveRamp, and Higgsfield. Takeaways: Jack Raines turned provocative LinkedIn posts into a subscriber acquisition engine for his newsletter. Authentic personality and calculated controversy can generate attention, but the product still needs to deliver. Free content can create indirect value through book sales, consulting opportunities, and deal flow. Making a product or brand easy and fun to share can create an organic marketing flywheel. The episode also explores major developments across AI, retail media, ad tech, and the open web. Chapters:00:00 Introduction with Ari Paparo and Paul Knegten02:20 Meet Jack Raines, Author of Young Money04:02 Turning LinkedIn Trolling Into a Growth Strategy07:23 The Viral Hotel Breakfast Post10:32 Is Shitposting a Real Marketing Strategy?13:16 Knowing Where to Draw the Line14:38 From Viral Posts to Newsletter, VC, and a Book Deal18:00 Writing and Marketing Young Money24:23 Building Buzz Around a Book Launch27:03 The Marketing Lessons Behind Jack's Strategy29:17 What Brands Can Learn From Internet Personalities31:47 OpenAI Leadership Shakeup33:55 WPP Rebate Fraud Allegations37:31 Walmart Connect's Advertising Growth40:55 Teads, Taboola, and NBCUniversal44:56 Are Ad Networks Making a Comeback?45:01 Google's AI-Powered Advertising Strategy47:44 LiveRamp Deal and Executive Pay51:47 Higgsfield and the Future of AI Video Advertising54:04 Closing Guests: Ari Paparo, Jack Raines, Paul Knegten Learn more about your ad choices. Visit megaphone.fm/adchoices

Quando um time performa mal, a primeira pergunta costuma ser sobre as pessoas. Mas será que essa é a pergunta certa? Nesta Enzima, Mário Salerno Junior, Gerente de RH na Klabin, compartilha cinco perguntas que aplica antes de qualquer diagnóstico sobre baixa performance de equipes. Ele explica por que trocar pessoas raramente resolve o problema quando a causa está nos hábitos da liderança, e conta como uma área considerada fraca se tornou extraordinária sem que nenhuma pessoa fosse substituída. Ficou curioso? Então, dê o play!Assuntos abordados:Diagnóstico de performance;Liderança e comportamento;Segurança psicológica;Clareza de expectativas;Feedback de desenvolvimento.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #enzimas

Este conteúdo é um trecho do nosso episódio: “#360 - Por que 56% das empresas já têm um Chief AI Officer”.Nele, Francisco Massaro, Coordenador do MBA em Chief AI Data Officer da FIAP, explica por que o CIO é o C-level com a segunda menor permanência média nas empresas, atrás apenas do presidente. Ele traz dados de pesquisas recentes sobre a saída de mais de 230 CIOs de grandes empresas brasileiras em um único ano, e mostra por que a competência mais exigida dos próximos anos não é técnica, mas o pensamento sistêmico. Ficou curioso? Então, dê o play!Assuntos abordados:Permanência do CIO;Rotatividade executiva;Pensamento sistêmico;Cases de mercado.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #lideranca

O Chief AI Officer tem chegado nas empresas com uma promessa de salvação? Neste episódio, recebemos Francisco Massaro, Coordenador do MBA em Chief AI Data Officer da FIAP. Ele mostra por que a chegada desse novo executivo tem gerado disputas internas quando a atuação não é definida com clareza, e por que tratar esse profissional como um “messias da IA” é a receita mais comum para o insucesso. Ele também explica como o papel do CIO mudou desde o Cloud First e o que precisa mudar agora, na era da IA generativa e agêntica. Ficou curioso? Então, dê o play!Assuntos abordados:Chief AI Officer;Atuação executiva;CIO ambidestro;Governança de IA;Multidestria;Transformação digital;Equipes híbridas;Planejamento de carreira.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #lideranca

Sua empresa oferece vários canais de compra ou realmente facilita a vida do cliente? Nesta Enzimas, Stéphanie Scribel, Coordenadora de Marketing no Grupo Pão de Açúcar, compartilha aprendizados de quem viveu tanto a operação quanto o marketing para mostrar por que a experiência omnichannel depende muito mais de processos integrados do que de tecnologia. Ao longo do episódio, ela explica como estoque, atendimento, pós-venda e loja física influenciam diretamente a confiança do consumidor e a fidelização à marca. Ficou curioso? Então, dê o play!Assuntos abordadosOmnichannelExperiência do clienteGestão de estoqueOperação integradaLoja físicaE-commercePós-vendaFidelizaçãoLinks importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #enzimas

Por que cada editor precisa criar sua própria integração com agentes de IA? Neste Snippet, recebemos Luiz Junio Veloso Dos Santos, Analista de Desenvolvimento de Sistemas na dti digital, para explicar como o Agent Client Protocol (ACP) propõe um padrão de comunicação entre editores e harnesses, reduzindo retrabalho e ampliando as possibilidades de integração. Além de apresentar o funcionamento do protocolo, ele demonstra como o ACP também pode ser utilizado na construção de ferramentas próprias, como soluções de code review automatizado. Dê o play e ouça agora!Assuntos abordados:Agent Client Protocol;Harness de IA;Integração editores;JSON-RPC;Code review;Ferramentas IA;SDK TypeScript.Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Este conteúdo é um trecho do episódio: "#359 - Grupo Renault: a estratégia por trás de 1 bilhão de dados".Nele, Caio Tristão Nogueira, VP IS/IT & Digital e CIO LATAM no Grupo Renault, explica por que o maior desafio da parceria entre Renault e Geely vai muito além da tecnologia. A conversa aborda a integração entre sistemas, culturas e processos de organizações globais, mostrando como encontrar um equilíbrio entre acelerar o negócio e preservar as competências que tornam cada empresa competitiva. Ficou curioso? Então, dê o play!Assuntos abordados:Integração tecnológica;Renault e Geely;Arquitetura de sistemas;Transformação organizacional.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

He ran creative for the world's biggest advertising group. Then his own recommendation to the board cost him the job, and he sold every share he owned the same week.In this episode, John O'Keeffe explains how he took WPP from a "creative desert" to seven straight years as Creative Holding Company of the Decade, why recommending Mark Read to succeed Martin Sorrell as CEO turned out to be his biggest mistake, and what happened when Read undercut him in front of the entire company. He also makes the case for why AI can execute a creative idea at any scale but cannot originate one, using Compare the Market's meerkat campaign as proof, and reflects on the campaigns he's most proud of, including Keep Walking for Johnnie Walker and an Audi ad voted best in the world.You will learn why creative leaders sometimes cost themselves their own jobs through the people they vouch for, what AI can and cannot do in marketing right now, and why standing for a specific idea beats chasing every trend.Send us Fan Mail Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host:

Se a IA já escreve SQL, cria pipelines e automatiza tarefas, qual passa a ser o papel do engenheiro de dados? Neste episódio, recebemos Pedro Guimarães Alongi, e Pedro Dourado Campos, ambos Engenheiros de Dados na dti digital, para discutir como a IA está transformando a profissão. A conversa passa por qualidade de dados, governança, observabilidade, RAG, bancos vetoriais e pelos novos desafios de construir plataformas preparadas para IA. Dê o play e ouça agora!Assuntos abordados:Engenharia de dados;IA generativa;Qualidade de dados;Governança;Observabilidade;RAG;Bancos vetoriais;Shadow AI;AI Ready;Engenharia de software.Dê o play e ouça agora!Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP #carreiradev

Como uma montadora centenária reorganiza sua operação em torno da IA? Neste episódio, recebemos Caio Tristão Nogueira, VP IS/IT & Digital e CIO LATAM no Grupo Renault, para discutir como inteligência artificial, veículos definidos por software e metaverso industrial deixaram de ser iniciativas isoladas e passaram a fazer parte da operação da companhia. Além disso, ele explica como a Renault utiliza uma arquitetura orientada por IA para apoiar decisões em toda a cadeia produtiva, integrar inovação aos sistemas legados e transformar tecnologia em vantagem competitiva. Ficou curioso? Então, dê o play!Assuntos abordados:Veículos definidos por software;Inteligência artificial;Metaverso industrial;Arquitetura tecnológica;Transformação digital;Edge Computing;Cultura de inovação;Integração de sistemas.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

La IA busca atajosTres empresas revelaron que sus modelos de inteligencia artificial encontraron formas inesperadas de cumplir objetivos durante pruebas de ciberseguridad. Por Félix Riaño @LocutorCo Meta confirmó que uno de sus modelos de inteligencia artificial realizó acciones no previstas durante una prueba de ciberseguridad. Antes habían informado incidentes similares OpenAI y Anthropic. Los tres casos ocurrieron durante evaluaciones diseñadas para medir las capacidades de estos sistemas en condiciones extremas. Los equipos de investigación habían habilitado el acceso a Internet y desactivado parte de los filtros de seguridad para observar hasta dónde podían llegar los modelos. Durante esas pruebas, algunos agentes buscaron sistemas externos, crearon identidades falsas e intentaron convencer a personas reales para avanzar hacia el objetivo que habían recibido. Ninguno de estos episodios ocurrió durante el uso cotidiano de ChatGPT, Claude o Meta AI. Todos pertenecen a entornos de investigación. La coincidencia entre los tres laboratorios plantea una pregunta diferente: ¿cómo evitar que una inteligencia artificial encuentre caminos que sus propios creadores nunca imaginaron?El objetivo era correcto; el método no.  Las investigaciones describen un comportamiento parecido. Cada modelo recibió una tarea relacionada con una prueba de ciberseguridad. Ninguno recibió instrucciones para engañar personas o intervenir servicios reales. Aun así, algunos agentes descubrieron que podían avanzar más rápido utilizando recursos disponibles en Internet. En distintos casos investigaron información pública, crearon cuentas falsas, propusieron cambios de código en proyectos de software de código abierto o intentaron acceder a sistemas externos. Daniel Hulme, director global de inteligencia artificial de WPP, explicó que estos modelos no actúan con intención maliciosa. Los modelos buscan cumplir el objetivo que reciben y pueden encontrar estrategias que quienes diseñaron la prueba no habían previsto.  El Instituto de Seguridad en Inteligencia Artificial del Reino Unido, conocido como AISI, documentó el caso con mayor detalle. Sus investigadores realizaron 122 pruebas con varios modelos avanzados. Diez ejecuciones produjeron acciones fuera del alcance previsto. Los equipos registraron diecinueve comportamientos no autorizados. Diecisiete correspondieron al modelo experimental Mythos 5, de Anthropic. Dos ocurrieron con una versión experimental de GPT-5.6 que operaba con sus filtros de ciberseguridad desactivados. En el episodio más delicado, un agente intentó introducir código malicioso en un proyecto público de GitHub. Después creó identidades falsas para convencer al responsable del proyecto de aprobar ese cambio. Un revisor humano detectó el intento y lo rechazó antes de que el código fuera aceptado. Las investigaciones no encontraron daños reales, pero sí mostraron que algunos agentes podían descubrir estrategias que no formaban parte de la prueba.  Los informes publicados hasta ahora apuntan a una misma conclusión. Los modelos no escaparon de un laboratorio ni rompieron por sí mismos un entorno cerrado. Los equipos de investigación habían autorizado el acceso a Internet y habían reducido algunas barreras de seguridad para estudiar las capacidades máximas de estos sistemas. El problema apareció cuando algunos agentes utilizaron esa libertad de maneras que nadie esperaba. Meta investiga las causas de su incidente y anunció que publicará más información cuando termine el análisis. AISI ya modificó sus protocolos. Las próximas evaluaciones incorporarán controles más estrictos sobre el acceso a Internet, supervisión en tiempo real y límites más claros para impedir que los agentes actúen fuera del escenario previsto. Ese trabajo busca descubrir estos comportamientos antes de que modelos todavía más capaces lleguen a un uso más amplio.Las pruebas del instituto británico AISI también ayudaron a responder una duda que apareció en muchos titulares. Los investigadores aclararon que los modelos no rompieron la llamada sandbox, el entorno aislado donde se ejecutaban las evaluaciones. Ese aislamiento siguió funcionando. Lo que sí ocurrió fue que las pruebas habían concedido acceso deliberado a Internet para medir el máximo potencial de los agentes. Además, los filtros que normalmente bloquean acciones peligrosas permanecían desactivados porque el objetivo consistía precisamente en evaluar las capacidades reales del modelo. AISI reconoce que esa configuración favoreció comportamientos que no habían anticipado. A partir de este incidente, el instituto modificará sus protocolos para justificar cada acceso a Internet, vigilar las evaluaciones en tiempo real y revisar que cada reto tenga límites mucho más claros.  Las investigaciones muestran un patrón nuevo. Varios laboratorios descubrieron que algunos modelos encuentran caminos inesperados para cumplir una misión cuando trabajan con muy pocas restricciones. Los daños fueron evitados y ocurrieron únicamente durante pruebas de investigación, pero los resultados ya están cambiando la forma en que se evalúan estas tecnologías. BibliografíaBBC News: https://www.bbc.com/news/articles/cx2kgdnyk2poAI Security Institute (AISI): https://www.aisi.gov.uk/blog/incident-report-unsanctioned-agent-behaviour-during-cyber-testingThe Telegraph: https://www.telegraph.co.uk/business/2026/08/06/how-dangerous-ais-were-accidentally-let-loose-on-the-web/The Guardian: https://www.theguardian.com/technology/2026/aug/05/ai-models-have-been-going-rogue-in-tests-how-worried-should-we-beConviértete en un supporter de este podcast: https://www.spreaker.com/podcast/flash-diario-de-el-siglo-21-es-hoy--5835407/support.⚡️

Last week I walked some of Britain's oldest path, the Ridgeway, which runs across south central England. It's literally a ridge, and would once have been a vitally important path when the valleys on either side might have been impenetrable marsh or forest.I walked 56 miles in 4 days, starting in Avebury and ending in Goring.Lots of amazing views of Britain's brown and pleasant land. Red kites galore. And, early on Day 1, I even saw a brown hare, something I hadn't seen for many decades. At one point it sprinted (should say galloped?) through a field alongside and past me, quite the sight, but I was so busy admiring it I didn't get the video.Lots of barrows and burial grounds. Lovely peaceful places. I was particularly taken with Wayland's SmithyThe path was pretty deserted - I only passed somebody every hour or so. Sometimes I went several hours without seeing anyone, excluding cyclists of which there were a few, especially towards Goring.So lots of time to think, and one of the things I thought about at great length was what to do with my largest position, something I'll have more on soon. Gold stocks look, by the way, as though the summer consolidation is over, and are starting to pick up. Here's to another bonanza 12 months …. But back to the matter in hand. Each evening I would walk down off the Ridgeway to one of the villages in the valley, then climb back up the hill the following morning. Lots of lovely churches and thatched cottages to be seen.One of the many landmarks on the trip is the famous Uffington White Horse, carved into the downs some 3000 years ago in the late Bronze Age. With the underlying chalk, it is bright and white, and locals have maintained it all these years. It almost looks modern: minimalist and abstract with clean, stylized lines conveying sweeping movement.But as I walked the mile or two up the hill that sunny morning, several things struck me. First, that the White Horse isn't actually very visible from the valley below.If its creators wanted people in the valley to see it, surely they would have carved it into the side of the hill. But they didn't. They carved it right on the lip.nor is visible from the Ridgeway just above. In fact, it's not that visible from land at all and better seen from the air above.That immediately made me think of the Nazca Lines in Peru (see vid below), those ancient figures carved into a plateau which too best appreciated from the air.But that doesn't quite work either. If the Uffington figure was intended to be viewed from above, why not put it on the plateau? (You can't even see it from the Ridgeway itself) Why put it on the lip?3,000 years ago, much of the valley below would have been wooded or marshy, as I say, making the figure even harder to see from below. So who was supposed to see it? And from where?The final mystery of my day was this: is it actually a horse? Look at the head. Does that look like a horse to you?It has whiskers. Horses don't have whiskers. Cats do though. Yours confused, DominicPS Here is the white horse pictured from the air. You do not get this view from the land … and there's no way that's meant to be a horse. I'm sure Jason Arday has the answers,In case you missed it, here is this week's piece, the second part of my special report into the tidal wave of takeovers sweeping the UK at the moment as we sell ourselves off. One of these, WPP, moved 35% in two days.In other news, here is my talk on gold from CPAC the other day. Nothing you don't already know, but I was pleased with the talk.And, finally, mining financier Simon Catt had me on his podcast, while I was walking the Ridgeway. Here it is on SpotifyAnd on Apple podcastsFinally, finally, here's a little two minute doc on the Nazca Lines which I narrated many moons ago - of some relevance to today's piece. It's not a bad place to spend a couple of minutes. Until next time,DominicIf you live in a third world country such as the UK, I urge you to own gold or silver. The pound will be further devalued, as will the euro and dollar. The bullion dealer I use and recommend is The Pure Gold Company. They deliver to the UK, the US, Canada and Europe. More here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.theflyingfrisby.com/subscribe

Last week I walked some of Britain's oldest path, the Ridgeway, which runs across south central England. It's literally a ridge, and would once have been a vitally important path when the valleys on either side might have been impenetrable marsh or forest.I walked 56 miles in 4 days, starting in Avebury and ending in Goring.Lots of amazing views of Britain's brown and pleasant land. Red kites galore. And, early on Day 1, I even saw a brown hare, something I hadn't seen for many decades. At one point it sprinted (should say galloped?) through a field alongside and past me, quite the sight, but I was so busy admiring it I didn't get the video.Lots of barrows and burial grounds. Lovely peaceful places. I was particularly taken with Wayland's SmithyThe path was pretty deserted - I only passed somebody every hour or so. Sometimes I went several hours without seeing anyone, excluding cyclists of which there were a few, especially towards Goring.So lots of time to think, and one of the things I thought about at great length was what to do with my largest position, something I'll have more on soon. Gold stocks look, by the way, as though the summer consolidation is over, and are starting to pick up. Here's to another bonanza 12 months …. But back to the matter in hand. Each evening I would walk down off the Ridgeway to one of the villages in the valley, then climb back up the hill the following morning. Lots of lovely churches and thatched cottages to be seen.One of the many landmarks on the trip is the famous Uffington White Horse, carved into the downs some 3000 years ago in the late Bronze Age. With the underlying chalk, it is bright and white, and locals have maintained it all these years. It almost looks modern: minimalist and abstract with clean, stylized lines conveying sweeping movement.But as I walked the mile or two up the hill that sunny morning, several things struck me. First, that the White Horse isn't actually very visible from the valley below.If its creators wanted people in the valley to see it, surely they would have carved it into the side of the hill. But they didn't. They carved it right on the lip.nor is visible from the Ridgeway just above. In fact, it's not that visible from land at all and better seen from the air above.That immediately made me think of the Nazca Lines in Peru (see vid below), those ancient figures carved into a plateau which too best appreciated from the air.But that doesn't quite work either. If the Uffington figure was intended to be viewed from above, why not put it on the plateau? (You can't even see it from the Ridgeway itself) Why put it on the lip?3,000 years ago, much of the valley below would have been wooded or marshy, as I say, making the figure even harder to see from below. So who was supposed to see it? And from where?The final mystery of my day was this: is it actually a horse? Look at the head. Does that look like a horse to you?It has whiskers. Horses don't have whiskers. Cats do though. Yours confused, DominicPS Here is the white horse pictured from the air. You do not get this view from the land … and there's no way that's meant to be a horse. I'm sure Jason Arday has the answers,In case you missed it, here is this week's piece, the second part of my special report into the tidal wave of takeovers sweeping the UK at the moment as we sell ourselves off. One of these, WPP, moved 35% in two days.In other news, here is my talk on gold from CPAC the other day. Nothing you don't already know, but I was pleased with the talk.And, finally, mining financier Simon Catt had me on his podcast, while I was walking the Ridgeway. Here it is on SpotifyAnd on Apple podcastsFinally, finally, here's a little two minute doc on the Nazca Lines which I narrated many moons ago - of some relevance to today's piece. It's not a bad place to spend a couple of minutes. Until next time,DominicIf you live in a third world country such as the UK, I urge you to own gold or silver. The pound will be further devalued, as will the euro and dollar. The bullion dealer I use and recommend is The Pure Gold Company. They deliver to the UK, the US, Canada and Europe. More here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.theflyingfrisby.com/subscribe

Hier geht's zum neuen ETF von Scalable Capital: Hier klicken. Hubspot, Figma, Datadog, Duolingo und AppLovin verlieren zweistellig. Honeywell Aerospace enttäuscht und erstaunt. WPP feiert Comeback. Drastic Dave pusht Guinness hoch und Mitarbeiter raus. Aschenbrenner investiert wieder. Siemens (WKN: 723610) liefert Rekord-Auftragseingang dank KI-Rechenzentren, verliert aber trotzdem. Telekom (WKN: 555750) hebt Cashflow-Prognose an und schüttet bis zu 10 Mrd. € aus. Uber (WKN: A2PHHG) so günstig wie nie. KGV bei 17, Wachstum bei 12%, Werbebusiness boomt. Doch 10 Mrd. $ für Robotaxis sind ein Risiko. Gewinnt am Ende, wer die Nutzer hat? Diesen Podcast vom 07.08.2026, 3:00 Uhr stellt dir die Podstars GmbH (Noah Leidinger) zur Verfügung. Learn more about your ad choices. Visit megaphone.fm/adchoices

Este conteúdo é um trecho do nosso episódio: “#279 O que ainda merece uma Spike?”.Nele, Renan Azalim, Tech Manager na dti digital, e Alan Luigi, Líder Técnico na dti digital, discutem por que Spike, POCs e estudos técnicos continuam relevantes mesmo com a IA acelerando o desenvolvimento de software. Eles apontam que o critério deixou de ser apenas a viabilidade técnica e passou a considerar fatores como impacto arquitetural, escolha de ferramentas e contexto do negócio. Ficou curioso? Então, dê o play!Assuntos abordados:Spike;Escolha de ferramentas;Arquitetura de software;Decisão técnica;IA no desenvolvimento.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Sua empresa está medindo o sucesso da inteligência artificial pelos indicadores certos? Neste Enzimas, Luanna Avelar, Squad Leader na dti digital, discute como a IA está mudando a forma de avaliar resultados e por que métricas tradicionais de produtividade já não são suficientes para orientar boas decisões. Ela explica como conectar iniciativas de IA ao valor gerado para o negócio, ao impacto para o cliente e ao redesenho do trabalho das equipes. Ficou curioso? Então, dê o play!Assuntos abordados:Métricas de valor;Governança de IA;OKRs;Geração de impacto;Redesenho do trabalho;Liderança estratégica;Tomada de decisão;Gestão de indicadores.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #enzimas

Qual framework realmente faz sentido para o seu projeto? Neste Snippet, Luiz Fernando Reis, Gerente Técnico na dti digital, compara sete dos principais frameworks utilizados atualmente, destacando suas características, vantagens, limitações e os cenários em que cada um entrega melhores resultados. Se você está avaliando ferramentas para desenvolver com agentes de IA, este conteúdo ajuda a transformar essa escolha em uma decisão técnica, e não apenas em uma tendência. Dê o play e ouça agora!Assuntos abordados:Spec-Driven;Spec Kit;OpenSpec;Tessel;PlanDeck;Aider;Escolha de frameworks.Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Este conteúdo é um trecho do episódio "#358 - Casas Bahia: o que levou a 70% de redução de custo em dados".Nele, Guilherme Lopes, Chief Data & AI Officer no Grupo Casas Bahia, explica como o conceito de Agentic Commerce pode transformar a experiência de compra. Em vez de o consumidor pesquisar produtos manualmente, agentes de IA passam a entender seu contexto, conversar com o catálogo da empresa e recomendar opções muito mais personalizadas. O resultado é uma jornada de compra mais fluida, contextualizada e integrada aos hábitos de cada cliente. Ficou curioso? Então, dê o play!Assuntos abordados:Agentic Commerce;IA generativa;Catálogo inteligente;Personalização da compra. Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Se criar um protótipo leva minutos, ainda faz sentido gastar horas discutindo antes de escrever código? Neste episódio, recebemos Renan Azalim, Tech Manager, e Alan Luigi, Líder Técnico, ambos da dti digital, para discutir como a IA está mudando práticas tradicionais da engenharia de software, como Spikes, POCs e sabatinas arquiteturais. A conversa ajuda a entender em quais cenários elas continuam gerando valor e quando experimentar passou a ser mais eficiente do que debater. Dê o play e ouça agora!Assuntos abordados:Spike;POC;Sabatina arquitetural;Agentes de IA;Decisão técnica;Arquitetura;Experimentação;Gestão de risco.Links importantes:Vagas disponíveisNewsletterDúvidas? Nos mande pelo LinkedinContato:  entrechaves@dtidigital.com.brO Entre Chaves é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Como evitar que a inteligência artificial vire apenas uma coleção de projetos isolados dentro da empresa? Neste episódio, recebemos Guilherme Lopes, Chief Data & AI Officer no Grupo Casas Bahia, para discutir como a companhia estruturou sua estratégia de dados e IA em escala. Ao longo da conversa, ele explica por que separar iniciativas voltadas aos colaboradores e ao cliente foi decisivo para acelerar resultados, compartilha os desafios de democratizar o acesso aos dados com segurança e apresenta sua visão sobre a próxima transformação do varejo com agentes de IA. Ficou curioso? Então, dê o play!Assuntos abordados:Estratégia de IA;Governança de dados;Data Platform;Democratização dos dados;Agentic Commerce;IA generativa;Eficiência operacional;Experiência do cliente.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

In the first installment of a four-part summer miniseries, hosts Kate Scott-Dawkins and Sam Weston pressure-test one of four plausible — and deliberately contrasting — futures for AI, advertising, and power by 2035. The scenario under the microscope: The Closed Loop, a world where a handful of vertically integrated platform ecosystems, not governments or open markets, come to govern everyday commercial life. The overarching story: convenience becomes a form of private governance, AI agents become the primary interface between brands and consumers, and marketing itself evolves into an exercise in shaping the instructions humans give their digital assistants.Key Topics DiscussedA control-vs-distribution framework for mapping four AI-driven futures, building on WPP's 2020 "Advertising in 2030" reportThe Closed Loop scenario: persistent AI assistants that manage household purchasing, negotiate on your behalf, and default to platform-preferred merchants and payment systemsWhy closed platforms must consistently outperform open-source alternatives for consumers to accept this trade-offThe regulatory gap between AI capability development and policymaking, referencing Dario Amodei's commentary and Mark Zuckerberg's Wall Street Journal op-ed on open AIHow brand purchase decisions increasingly get intermediated by agents — and why "human prompt injection" (shaping brand preference before the prompt is even written) becomes a core marketing disciplineMedia planning's evolving role in identifying when and how brand preference actually gets setGlobal parallels already in motion outside the US, including Tencent's WeChat super-app, plus Xiaomi and ByteDance's platform ambitionsThe national champion question: will governments cede control to platforms, or assert regulatory authority over themA year-by-year backcast of how this future could unfold, from the "convenience bargain" (2028–2030) through agentic commerce maturity (2032–2033) to full platform-architected life (2034–2035)CRM supremacy, membership psychology (with a Costco parallel), and brand-specific platform variants as retention toolsThree concrete moves for marketers in 2026: one strategic bet, one risk to map, and one signal to watchChapter Stamps00:00 - Introduction & Cold Open00:36 - Series Overview: Four Plausible Futures for 203504:32 - The Framework: Control vs. Distribution Axis06:53 - Introducing "The Closed Loop" Scenario09:35 - What's Missing Today: The Gap Between Now and 203511:09 - The Policy Race: Capability vs. Regulation15:26 - Open vs. Closed AI: The Zuckerberg Op-Ed Debate17:42 - The Existential Question: What Happens to Brands?19:32 - Agents as Intermediaries & Platform Differentiation21:38 - Human Prompt Injection & Brand Preference24:41 - Agencies' New Role: Negotiating Platform Environments26:49 - Beyond the US: Tencent, Xiaomi, ByteDance & Super Apps27:55 - National Champions & the Government-Platform Power Struggle29:19 - Backcasting the Timeline: How We Get There32:23 - 2028–2030: The Convenience Bargain34:30 - CRM Supremacy & the Membership Model36:53 - 2034–2035: Platforms as Life's Architecture40:21 - Three Moves for 2026: Bet, Risk, Signal44:50 - Next Week Preview: "The Agent Commons"

Sua experiência ainda será suficiente para manter sua relevância nos próximos anos? Neste Enzimas, Mauro Mercadante, Co-Founder and Member na TEYA, explica por que a aprendizagem deixou de ser uma atividade pontual e passou a fazer parte da estratégia de qualquer profissional. A partir de estudos sobre o futuro do trabalho e do conceito de aprendizagem intencional, ele mostra como estruturar um plano de desenvolvimento contínuo para acompanhar as mudanças, gerar mais valor e reduzir o risco de obsolescência profissional. Ficou curioso? Então, dê o play!Assuntos abordados:Aprendizagem intencional;Futuro do trabalho;Desenvolvimento profissional;Obsolescência profissional;Lifelong learning;Método 3x3x3;Planejamento de carreira;Competências futuras.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #enzimas

Executive editor Jack O'Brien first met Wendy Lund, an honoree from our Pinnacle Awards and Women of Distinction program, in September of 2022. Lund had just left her position as CEO of Agency 100 honoree GCI Health to serve as chief client officer for health and wellness at WPP. Now in her new post as CEO of Stagwell-owned agency Allison, Lund joins this week's podcast for an in-person interview with reporter Bella Czajkowski. Lund dives into a recent HarrisX–Allison Worldwide study on how GLP-1s are reshaping attitudes toward weight loss and care.  The report was released late last month and chief among its numerous findings was the observation that GLP-1s have moved firmly into the mainstream, though the public conversation around them remains split between medical breakthrough and moral judgment. As Wendy told Bella, “culture is shaping health, but health is also shaping culture.” And for our Trends segment, O'Brien and Czajkowski are joined by editor-at-large Steve Madden for a conversation on all that went down during the FDA's recent two-day advisory panel focused on peptides.  Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Este conteúdo é um trecho do nosso episódio: “#357 - Por que 80% das empresas ainda decidem no achismo”.Nele, Ricardo Camilo, Líder de Dados, e Fabiana Leitão, Data Product Manager, ambos da dti digital, explicam por que muitas empresas investem em dados, mas continuam decidindo pelo caminho inverso: primeiro escolhem a direção e depois procuram números para justificá-la. A conversa mostra como organizações mais maduras transformam informações em produtos, novas oportunidades de negócio e decisões mais estratégicas, sempre partindo das perguntas certas. Ficou curioso? Então, dê o play!Assuntos abordadosCultura data-driven;Produtos de dados;Tomada de decisão;Liderança estratégica.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #dados

Ter dashboards, indicadores e IA não significa que uma empresa consiga decidir melhor. Então, o que está faltando? Neste episódio, recebemos Ricardo Camilo, Líder de Dados, e Fabiana Leitão, Data Product Manager, ambos da dti digital, para discutir por que tantas iniciativas de dados não conseguem gerar impacto real no negócio. A conversa passa pelos erros mais comuns na construção de uma cultura data-driven, o papel da liderança, os desafios de governança e a importância de fazer as perguntas certas antes de investir em tecnologia ou inteligência artificial. Também compartilhamos exemplos práticos de empresas que transformaram dados em decisões, produtos e novas oportunidades de negócio. Ficou curioso? Então, dê o play!Assuntos abordadosCultura data-driven;Governança de dados;IA generativa;Business Intelligence;Liderança orientada;Produtos de dados;Databricks;Tomada de decisão.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #dados

O que fazer quando o número não bate e ninguém sabe explicar por quê? Neste Enzimas, Andressa Amaral, Especialista em Dados, mostra onde a comunicação entre negócio e operação se rompe e como isso destrói a confiança nos números da empresa. Ela também traz o caminho para reconstruir essa confiança antes que vire uma crise. Ficou curioso? Então, dê o play!Assuntos abordados:Falhas de comunicação;Dados inconsistentes;Governança de dados;Definition of Ready;Alinhamento negócio-tech;Comitê de regras;Documentação de negócio.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #dados

Este conteúdo é um trecho do episódio: "#356 - Banco do Brasil: a liderança vai ter que reaprender 40% do que sabe até 2030".Nele, Giuliane Paulista, Executiva de IA e Dados do Banco do Brasil, explica como o banco atende ao mesmo tempo o cliente que só usa o aplicativo e o que ainda prefere o guichê. Ela detalha como a IA ajuda a entender o perfil de cada um deles e a potencializar o gerente que atua na linha de frente, sem excluir quem tem menos afinidade com a tecnologia. Ficou curioso? Então, dê o play!Assuntos abordados:Inclusão digital;Perfil de clientes;Atendimento humano;Personalização com IA.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Como sustentar uma agenda de IA responsável quando os dados ainda não estão prontos e a regulação não perdoa erro? Neste episódio, recebemos Giuliane Paulista, Executiva de IA e Dados do Banco do Brasil, que revela como uma instituição bicentenária e fortemente regulada está migrando da IA tradicional para agentes autônomos sem abrir mão de governança. Ela detalha os três pilares de uma IA que gera valor de verdade, o desafio de medir ROI em meio ao consumo de tokens na nuvem e as competências que a liderança precisa reaprender para não ficar para trás. Ficou curioso? Então, dê o play!Assuntos abordados:IA agêntica;Governança de dados;Medição de ROI;Reskilling de liderança;Comércio agêntico;Inclusão digital;Prevenção a fraudes;Cibersegurança bancária.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Ben Dietz convenes Casey Lewis (After School), Daisy Alioto (Dirt), and Erica Chen (Media Futures Group, WPP) on the collapse of the wall between editorial and commerce. Publishers are shipping perfume, brands are hiring writers, and the relationship forming in your inbox isn't human-to-human anymore.  What happens when the scenic route is quicker? When “wasted” time actually is the relationship? Your total addressable market now includes agents, and those agents are trained on the taste you are curating. After all – what you buy is who you become, but what you read is how you decide.  Base Notes: Upper Lip Sweat and Hot Metal Key takeaways: Publishers now make products; brands now make publications. The wall stopped mattering. Optimization is a process of reduction, and serendipity gets cut first. Brands flame out at issue two or three without a point of view. Taste-driven publishers have a new addressable market: agents trained on taste. [12:48] "The best ROI does not necessarily give you growth, because growth comes in volumes." – Erica Chen [21:15] "When your audience knows to expect you… you really have to stay true to that." – Casey Lewis [28:50] "Our total addressable market now includes agents." – Daisy Alioto [30:32] "Creators are the cure to the media fragmentation." – Erica Chen Associated Links: Casey Lewis – After School on Substack Erica Chen – "In Defense of Serendipity" Daisy Alioto – Read Dirt @ dirt.fyi Tasteland podcast – Daisy Alioto & Francis Zierer VISIONS Summit 2026 – November 3, 2026 at MoMA. Listen to today's episode for 25% off Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sua empresa está olhando para a mão de obra júnior que vai virar a sênior no futuro? Nesta Enzima, Matheus Fonseca, CEO da Leapy, mostra como a promessa produtiva da inteligência artificial pode custar caro para a base de formação dos futuros talentos. Ele explica o que chama de "colapso silencioso": a substituição do trabalho operacional júnior pela IA, e o risco que isso cria para a capacidade crítica e o julgamento das próximas gerações de líderes. Ficou curioso? Então, dê o play!Assuntos abordados:Vagas de entrada;Armadilha de superagência;Requalificação intencional;RH estratégico;Geração Z;Jovem Aprendiz;Senioridade redefinida.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #enzimas

In this episode of the HR Leaders Podcast, Mechelle Monroe, former Global Chief People Officer for WPP Open X, Team Coca-Cola at WPP, explores how people leaders can support others without losing touch with what they need themselves.Mechelle breaks emotional resilience into practical habits, including scheduled emotional maintenance, conscious breathing, honest self-talk, protected meals, movement, reflection, and knowing when to say no. She also explains how naming an emotion, questioning the story behind it, and creating a clear end to the working day can stop difficult moments from following leaders home.As work becomes faster and more technical, emotional intelligence and emotional resilience become more valuable, not less. For leaders carrying other people's stress, the real question is not how much more they can absorb, but whether they have built the capacity to pause, recover, and keep showing up well.

Este conteúdo é um trecho do nosso episódio: “#355 – Carrefour Brasil: como preparar times para operar com IA”.Nele, Marco Parretti, Diretor de Marketing do Carrefour Brasil, fala sobre como sua equipe mede o retorno do uso de IA generativa hoje e por que esse retorno ainda não é medido em dinheiro. Ele também alerta para uma armadilha comum: usar o tempo ganho com IA só para produzir mais, sem abrir espaço para pensar e inovar. Ficou curioso? Então, dê o play!Assuntos abordados:ROI de IA;Ócio criativo;Pressão por retorno;Produtividade.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Quando o problema da operação é resolvido com a IA, como os times devem atuar nesse novo contexto? Neste episódio, recebemos Marco Parretti, Diretor de Marketing do Carrefour Brasil, maior rede de varejo alimentar do país. Ele conta como a IA generativa acelerou a produção e as decisões da empresa, e por que isso deslocou o papel do time: de quem executa para quem julga o que está sendo entregue. Ficou curioso? Então, dê o play!Assuntos abordados:IA generativa;Personalização em escala;Decisão em tempo real;Curadoria humana;Ócio criativo;Perfil generalista;Análise de dados.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Alex Kantrowitz, Founder of Big Technology, joins Ari Paparo and Eric Franchi to discuss how OpenAI, Google, Meta, Anthropic, Amazon, and other tech leaders are transforming digital advertising. They also dive into AI-powered media buying, agentic commerce, Criteo acquisition rumors, Cloudflare's monetization strategy, and the future of ad tech. Takeaways:- Why OpenAI is rapidly building an advertising business.- How Meta, Google, and Anthropic are approaching AI differently.- The future of AI-powered advertising and agentic commerce.- Why Criteo could become an attractive acquisition target.- How Cloudflare is changing publisher monetization with AI payments. Chapters:00:00 Introduction & Marketecture Live Chicago01:55 Meet Alex Kantrowitz05:20 OpenAI's Advertising Strategy12:07 Why Anthropic Is Avoiding Ads14:45 Meta's AI and Advertising Future17:45 Snap's Business Challenges18:55 Pinterest's Advertising Opportunity21:54 Amazon's Sports & AI Strategy24:15 AppLovin's Rise in Mobile Advertising25:15 Criteo Acquisition Rumors30:57 AI Negotiating Media Deals (ADCP)33:05 Cloudflare's AI Monetization Gateway36:40 Warner Bros. Discovery's AI Ad Tech38:40 WPP's AI Consulting Expansion42:25 Leadership Changes at IAS44:20 Final Thoughts Guests: Ari Paparo, Eric Franchi, Alex Kantrowitz Learn more about your ad choices. Visit megaphone.fm/adchoices

Este conteúdo é um trecho do nosso episódio: “#354 - PepsiCo: pessoas, processos e dados antes do sistema de IA”.Nele, Francini Cristelo, CIO e Líder de Business Transformation da PepsiCo, explica por que o aprendizado mais importante na adoção de IA na empresa foi sobre o que fazer com o tempo ganho. Ela traz o exemplo do vendedor e da importância de ressignificar o seu papel de tirador de pedido para desenvolvedor de negócio. Ficou curioso? Então, dê o play!Assuntos abordados:Reskilling;Adoção de IA;Ressignificação de papéis;Força de vendas.Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #inteligenciaartificial

Seu time tem direção, dados e ferramentas, mas ainda assim atrasa entregas? Nesta Enzima, Rômulo Velasco, Product Manager no Itaú Unibanco, fala sobre o que mais sabota a execução no dia a dia: a distração. Ele explica por que proteger o foco do time pesa mais do que planejar e compartilha como sustentar entregas consistentes mesmo quando tudo parece urgente. Ficou curioso? Então, dê o play!Assuntos abordados:Foco e prioridade;Blindagem do time;Gestão de distrações;Execução de produto;Papel do líder;Cultura de foco.Ficou curioso? Então, dê o play!Links importantes:NewsletterDúvidas? Nos mande pelo LinkedinContato:  osagilistas@dtidigital.com.brOs Agilistas é uma iniciativa da dti digital, uma empresa WPP #enzimas

Charity Ibhadon is a Global Product Director at WPP, where she leads the development of an AI marketing tool. With 15 years in product — including three formative years at ASOS during its high-growth heyday — she came to the discipline via a decade in investment banking and an executive MBA. She has operated at VP and CPO level, leading large international teams across consumer technology and media.We discuss:— Why the explosion of product frameworks, books, and LinkedIn benchmarks has made it harder, not easier, to feel like you're doing the job well — regardless of seniority— How the physical symptoms of burnout can masquerade as markers of success, and why high-achieving women in particular are vulnerable to that misreading— What it actually takes to recover: stepping away, finding what your body needs outside of work, and stopping short of making your job your entire identity— Why being genuinely enjoyable to work with is a more durable career advantage than any certification or methodology— How the Eisenhower matrix — do, defer, delegate, delete — can be a practical daily tool for protecting energy, not just a poster on a wall— The case for "happy high status": remaining calm and unflappable under pressure as a learnable leadership behaviour, not a personality trait— Why commercial curiosity — understanding what moves the business and staying interested in the world — will matter more for long-term product careers than AI certificatesChapters:0:00 Introduction 1:29 Charity's background 4:00 Why product feels harder than ever 6:34 Why fun at work matters 8:45 Recognising burnout 10:25 When burnout feels like success 12:13 Finding your way back 16:18 Fun as a strategic advantage 18:00 Staying calm under pressure 22:26 The "CEO of the product" myth 22:41 Mindset for a long career in product 24:45 Building resilience 26:35 Wrap-upReferencedEisenhower matrix | https://en.wikipedia.org/wiki/Priorit...Charity's keynote at #mtpcon London |    • Product is Hard. It should still be fun: C...  Our HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

That Solo Life Episode 346: Why Independent PR Firms Are Outperforming Holding Companies Right Now Episode Summary It's the week after the Fourth of July, and Karen and Michelle are talking about a different kind of independence. It turns out that the future of PR looks a lot like its past: closer to the work, the relationships, and the accountability that got lost as holding companies scaled. Karen and Michelle walk through the data backing that argument — holding company headcount cuts, a Forrester forecast for 2026, independent firm revenue and growth figures, and a client tenure study that should make every solo practitioner feel validated. This is a celebratory, data-backed episode about why this moment belongs to independent practitioners, and a reminder that going solo doesn't mean going it alone.   Episode Highlights [01:13] The Article That Sparked This Episode: Karen and Michelle discuss a PR News article by Jennifer Risi founder and president of The Sway Effect, titled “Old School Is the New School: How Independent PR Is Outrunning the Holding Company Model.” According to the article the future of PR looks like its past, not the bloated, multi-layered approval structures that came with scale, but direct relationships, accountability, and responsiveness. [02:29] The Industry Backdrop: Mergers, Layoffs, and a Symbolic Real Estate Shift: The article was published around Cannes Lions, timed against a wave of holding company consolidation, including a major agency merger referenced in the piece. Michelle highlights a striking detail: WPP gave up its longtime beach space at Cannes, and an independent agency took it over, a literal changing of the guard discussed in the original article. [03:10] The Headcount Numbers Behind the Shift: According to the article, holding companies cut headcount by an average of 8% in 2025, with a Forrester forecast cited for a 15% reduction in 2026. Karen and Michelle are clear that this isn't something to celebrate,  hey don't take pleasure in layoffs or peers in the industry struggling,  but the data underscores the structural shift taking place. All source data referenced in the episode will be linked in the show notes. [05:59] Independent Firms Are Posting Real Growth: Citing O'Dwyer's 2026 independent PR firm rankings, the independent sector pushed combined fee income to $4.8 billion, with nearly a third of the top 140 independent firms surveyed posting double-digit growth in the same year holding companies were announcing layoffs. Karen and Michelle's takeaway for solo listeners who haven't seen that kind of growth yet: there is work being awarded right now, and consistency in business development matters more than ever. [07:08] Independent Clients Stick Around Longer: A 2025 joint study from the ANA and the 4A's found that clients stay with independent agencies an average of 7.3 years, compared to 5.8 years at holding company agencies. Karen notes this surprised her. She expected the gap to be even wider based on anecdotal experience with solo practitioners but the data confirms what many independents have felt for years: that tenure reflects trust renewed over and over again, not just convenience. [10:21] Why Now? Two Forces Colliding: Michelle frames the moment as two things happening at once. The holding company model scaled to a point where margin optimization started to outweigh relationship investment. At the same time, AI emerged and gave independent practitioners the tools to work smarter and keep pace without the overhead that scale requires. [11:11] The Counterintuitive AI Argument: Judgment Becomes More Valuable, Not Less: The article asserts that AI doesn't make communications less important; it makes human judgment more valuable. When the media environment is fragmented, and machine-generated content adds speed and volume to an already chaotic landscape, clients need a human who can say what's actually real, what matters, and what to do next. That judgment cannot be automated and it does not live in headcount, it lives in a person. [13:14] Independence Means Choosing What You Carry: Independence isn't the absence of structure, it's choosing what structure to carry. For a solo practitioner, that means no committee, no internal routing, no extra layers, just the strategy, the execution, and the phone call. Karen adds an honest counterpoint: that freedom carries real weight too, and most solos who are drawn to this work want that weight. It's not a burden when it's the work you signed up for. [16:19] The Honest Tension: Concentration Without a Bench: Michelle names the tradeoff directly. Being the whole agency means there's no one to hand a midnight crisis to, no colleague down the hall to sanity-check a risky call. The freedom and the isolation come in the same box. Karen's answer is the Solo PR Pro community — built specifically to give independent practitioners the peer support, expertise, and gut-checks that solo work doesn't naturally include. Resources & Additional Information PR News — Old School Is the New School (Jennifer Risi, The Sway Effect):  O'Dwyer's - Independent PR Firm Rankings 2026 ANA / 4A's Joint Client Tenure Study, 2025 - Press Release Solo PR Pro membership community: soloprpro.com That Solo Life podcast website: thatsololife.com Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, President of Solo PR Pro, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and practical advice for solo PR pros navigating today's dynamic professional landscape. Listen to all episodes and catch up on previous conversations at thatsololife.com. Did this episode inspire you? If you found value in this conversation, please take a moment to leave us a review. Your feedback helps us reach more solo pros just like you! Don't forget to subscribe so you never miss an episode.

Él es el Chief Creative Officer y socio global de GUT, la Agencia del Año en Cannes 2023 y la más efectiva entre las independientes según el Effie Global Index 2024, después de haber sido la primera contratación de DAVID, la agencia de WPP. A lo largo de 30 años de carrera acumula más de 50 Cannes Lions, entre ellos 3 Grand Prix, y fue nombrado una de las 100 personas más creativas del mundo por Adweek. Este año preside el jurado de Direct en Cannes Lions 2026.Él es el CEO de TBWAColombia, donde junto a un equipo de más de 500 personas han construido el reconocimiento como la mejor agencia del mercado. Lleva más de 25 años también como profesor de innovación, creatividad y liderazgo en programas de MBA en el CESA. Este año es jurado de Creative Data en Cannes Lions 2026.Comienza una noche más de El Martínez Podcast Bar desde Cannes Lions 2026, con 2 amigazos que llegaron a darnos mucha sapiencia después de participar en sus jurados respectivos, y que nos contaron también de la vida. Hablamos de la importancia de entender el arco narrativo de alguien que empieza en Cannes, desde un joven creativo hasta convertirse hoy en día en presidente de un jurado de Cannes Lions, además, con una agencia multi premiada. Y nuestro otro invitado, nos contó cómo llegó a ser gerente de una de las agencias más influyentes de Colombia. Fue lindo porque pasamos, de nuevo, desde lo personal y de lo chiquito, a lo importante que puede ser para cualquiera de nosotros formar parte de un jurado, y cómo al final del día Cannes es un Casino, donde todos apostamos a que nuestras ideas van a destacar, y van a ser reconocidas, pero está en manos del jurado ver qué pasa. También hablamos de la diferencia cultural que puede haber dentro de un jurado, y cómo eso se maneja en una discusión que a veces te hace cambiar de opinión. Todo esto y un poco más en el episodio #3 de El Martínez con Joaquín Cubría y Xavier Serrano.Visítanos en https://www.elmartinez.net/ y suscríbete en Spotify, Apple Podcasts o donde lo estés oyendo ahora. Síguenos en FB o IG @elmartinezpodcast. Hosted on Acast. See acast.com/privacy for more information.

Day three at Cannes Lions revealed something unexpected.Coming into the festival, many predicted AI would dominate every conversation.Instead, another topic has quietly taken centre stage:Creators.Not creator hype. Not influencer marketing. Creator effectiveness.Presented by System1, today's Cannes Cut explores one of the biggest conversations happening across the Croisette. Marc and Vassilis reflect on another packed day at Cannes, including the System1 Stars of the Show event featuring Andrew Tindall, Orlando Wood, Mark Ritson, Les Binet, Adam Morgan and many of the industry's leading thinkers.The featured interview is with Andrew Tindall, Chief Growth Officer at System1, who joins us to discuss the new Creator Effectiveness Playbook, developed in partnership with WPP and TikTok.One insight stood above the rest:Most creator campaigns aren't driving meaningful brand growth. A small "brilliant minority" are responsible for the majority of the impact.The conversation has evolved beyond follower counts and engagement rates. Instead, marketers are asking better questions:Does this creator genuinely fit the brand?How do creators build memory, not just engagement?Why does emotion still outperform optimisation?What role do distinctive brand assets play in creator content?And how do we stop treating creator marketing like a casino?We also bring back another edition of The Buzz Cut, hearing directly from marketers around the world, including Lauren Anderson (Amazon Ads), David Tiltman (WARC), Reno from Nikkei, and Vinnie from Leo São Paulo, sharing what's capturing their attention halfway through Cannes.In this episode:Highlights from System1's Stars of the ShowAndrew Tindall on the Creator Effectiveness PlaybookWhy only a small minority of creator campaigns drive real growthWhy brand fit matters more than follower countPinterest's positioning around quality engagementWhy AI feels more like infrastructure than the headline storyThe latest perspectives from marketers across the CroisetteThe rosé can wait. Our questions can't.Chapters00:00 Introduction03:04 Insights from System1's Baoli Event05:54 The Role of Creators in Sports09:01 Pinterest's Marketing Strategy and Insights11:50 The Current State of Creative Effectiveness14:55 The Importance of Emotion in Advertising18:11 The Evolving Role of Content Creators21:03 Key Findings from the Creator Effectiveness Playbook25:21 The Role of Emotion in Branding29:08 Effective Briefing for Creators30:34 Understanding Distinctive Brand Assets32:17 Leveraging Social Devices in Marketing35:08 Insights from Amazon's Brand Activation38:35 The Evolution of Cannes Lions Festival43:11 Creative Impact and Effectiveness47:13 The Value of Attending Cannes Lions

Is mental toughness really about being unbreakable, or is true strength found in yielding?In this episode of the Mark Divine Show, retired Navy SEAL Commander Mark Divine explores the critical Sheepdog skill of Flexibility.Discover why the rigid "oak tree" mindset is ultimately fragile when chaos hits, while the flexible "reed" can bend, survive the storm, and bounce back. Learn the crucial differences between physical, mental, and emotional flexibility, and how an unbreakable ethos actually gives you the freedom to bend your tactics. Finally, challenge yourself with this week's missions to build your range: committing to a daily mobility practice and deliberately altering your familiar routines to interrupt rigid habits.Special thanks to Will Potter for providing the incredible track "Easy Day" featured in this episode! You can find his music under WPP on Spotify.200,000+ leaders have become unbeatable with my operating system, will you be the next? Join The Unbeatable Leader Challenge Today: https://www.unbeatableleader.com#leadership #mental toughness #mindset #peakperformance #NavySEAL #executivecoaching #resilience #selfimprovement #growthmindset #unbeatablemind #highperformance #mindfulness #personaldevelopment #warriormindset #stoicleadership

My guest today is Mark Grether, SVP and General Manager of PayPal Ads. Mark has helped shape some of the biggest shifts in modern advertising, from co-founding Xaxis at WPP to leading Sizmek, through its acquisition by Amazon, to helping grow Uber advertising into a billion-dollar global business with more than half a million advertisers. Today at PayPal, he's focused on building an advertising business designed to help merchants sell smarter and consumers discover more of what they actually care about.

When you're in the thick of wedding planning, it can feel like this phase of life will go on forever. But believe it or not, at some point you WILL actually be married, and wedding planning will come to an end (insert cheering emoji / crying emoji here - take your pick!). I see a pretty split reaction to this, with half of us feeling thank universe, the wedding can't come soon enough ... having all that extra brain space back from planning and organizing a million tiny details will be amazing.   On the other hand, there are also plenty of us who absolutely love the engagement and planning phase, and are NOT looking forward to it ending.  Post wedding blues are a real thing, and we're going to talk about that today too. To start today off, I have some post-wedding takeaways and advice from past WPP couples (including myself!).  They share what they loved, and in all honesty, what could have been better. During the second half of today's show, I have an actionable checklist of things that will need to be handled after the wedding.  So if you're sad about it all coming to an end … don't worry - it doesn't actually end, there's still lots more to do! Click here for a checklist-style recap Cheers to you, Kara

What if the darkest chapter of your life turned out to be the very thing that saved it? Sean Clayton is a serial entrepreneur, marketing expert, and founder of Myosin and Mindful Ventures. He has helped bring nine brands to exit totaling over a billion dollars through direct-to-consumer marketing. Today, he is building AI-first marketing products, investing in over 30 companies, and teaching people how to unlock their highest self through integrated spirituality and radical inner work. In this conversation on The Greatness Machine, Darius and Sean dig into one of the most remarkable origin stories you'll hear on this show. Sean opens up about childhood sexual abuse and the deep wounds it left behind, the people-pleasing and affirmation-seeking patterns it created, and the moment he tried to end his life before everything fell apart. He shares how a federal conviction and nearly three years behind bars paradoxically became the turning point that broke a cycle that could have killed him, and how he rebuilt his life from the ground up, starting at a car dealership in a halfway house with $200 in ads and a hunger to prove the world wrong. Sean also shares the spiritual framework he now teaches through the Miracle Academy, including how to get in communion with your inner child, why everything happening outside of you is simply a feedback loop of your internal world, how to recognize and create from life's patterns, and what it truly means to stop efforting through life and start walking in greatness. In this episode, Darius and Sean will discuss: (00:00) Welcome to The Greatness Machine (02:56) Sean Clayton's Journey in Marketing (05:45) Overcoming Adversity: Sean's Personal Story (08:31) The Impact of Criminal Charges on Life (11:35) Navigating the Prison System (14:06) Lessons Learned and Marketing Success (17:12) The Future of Marketing and AI (21:20) From Harvard to Houston: A Journey of Rebellion (28:05) Navigating Corporate Challenges: The Rise and Fall of Innovations (36:02) Transforming Trauma: Finding Purpose Through Pain (41:41) The Gift of Trauma: Testing Worthiness and Growth (44:10) The Influence of the Inner Child (46:49) Aligning with Your Higher Self (50:01) Miracles of Life and Purpose (01:03:14) Embodiment and Self-Truth Sean Clayton is a visionary entrepreneur and marketing expert with a rare ability to blend data-driven strategy with human-centered storytelling. He is the founder of Myosin, a full-service growth marketing accelerator, and has helped bring nine brands to exit totaling over a billion dollars in value through direct-to-consumer marketing. His work spans venture growth, regenerative health, Web3 user acquisition, and holistic well-being, with notable partnerships alongside industry giants like Lionsgate, Sony, and Fox. Previously serving as Chief Solution Officer at WPP, Sean has built sustainable growth infrastructures for some of the world's leading brands. He is also the creator of the Miracle Academy, a platform dedicated to integrated spirituality, emotional freedom, and personal transformation. A recognized speaker and thought leader, Sean's insights have been featured in TechCrunch, VentureBeat, and Martech Series. His life and career are a testament to what becomes possible when business acumen meets deep inner work. Connect with Sean: Website: https://www.themiracleacademy.com/  Website: https://myosin.io/  YouTube: https://www.youtube.com/@Abundance10000  Instagram: https://www.instagram.com/abundance10000/  Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine  Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness.  Learn more about your ad choices. Visit megaphone.fm/adchoices